Call to Action: Recent Episodes
Unbounce
Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate Optimization, Pay Per Click Marketing, A/B Testing, Social Media Marketing, Content Marketing, Copywriting, Landing Page Optimization and more!
I know we're on hiatus, but if you're interested in PPC then we have something very exciting just for you...
When I got an email from the Growth Hackers team asking if we'd like to preview Sean Ellis and Morgan Brown’s new book for the Call to Action podcast, it was a no-brainer. The book is called Hacking Growth and it's full of interesting stories about businesses you know and love. Listen now to get Sean and Morgan's inside perspective on writing the book and the stories inside Hacking Growth.
Call to Action is over 2 years old. Wow, time flies! We've learned a lot in that time, and have decided that it's time to dive even deeper into the issues that affect the lives of marketers like yourselves. So make sure to subscribe to this feed if you haven't already. That's your call to action!
In this episode, we speak with Dave Gerhardt about Drift's bold decision to remove all lead gen forms from their content. Plus, hear how their internal "Marketing Manifesto" went viral on SlideShare and continues to direct daily work at Drift.
In this episode we get one of our favourite content marketing thought leaders back on the podcast. Andy Crestodina, co-founder and strategic director of Orbit Media, talks with us about how he uses analytics to help the creative juices flow, and how major surgery changed his thoughts about his work.
In this episode, find out what happens when the Unbounce blog team stopped publishing for two weeks and focused instead on optimization. Listener beware, this tale might just give you the inspiration to conduct a similar experiment.
In this episode, we speak to Samuel Scott, Director of Marketing at logz.io, about a post he wrote for TechCrunch about why the tech world has marketing all wrong. He explains why the martech world has fallen into an echo chamber of meaningless buzzwords — and what can be done about it.
Two years ago, we had our most controversial interview on the podcast, ever, with Angus Lynch, who was defending the use of exit overlays on landing pages. Time has passed, and overlays have become common practices on the web. And now, we've built them into Unbounce as Convertables, so we sat down with Angus again to chat about what has changed, and how you can use them to generate more conversions across your entire website.
At Unbounce’s Call to Action Conference in September, Cara Harshman, formerly of Optimizely, told the audience that it’s time to kill the homepage. We asked her why, and what should rise up in its place.
In this episode of the Call to Action podcast, we talk to Aaron Orendorff, founder of iconiContent, about the epic presidential marketing teardown he wrote for the Unbounce blog (psst, it got over 6000+ shares!). He explains how he got 18 CRO experts to contribute and which candidate's CRO he thinks worthy of election.
In this episode of the Call to Action podcast, we talk to Mitch Joel, president of the global digital marketing agency Mirum. Mitch discusses how he got into the industry and the process of growing a digital agency to the point of acquisition. Plus, find out whether or not global agencies are paying close attention to marketing technology.
In this episode of the Call to Action podcast, we talk to Peep Laja, founder of ConversionXL, on how changing his agency's structure to focus solely on conversion rate optimization saw a revenue increase of 60%... plus, hear what his CRO superpower is!
David Darmanin, CEO of Hotjar, talks to Call to Action about how centering the user in their growth strategy helped Hotjar grow to over 100,000 users.
Be a fly on the wall as Unbounce's Marketing team switches to an agile model and tries working in two-week sprints.
We recently hired a new director of Marketing, Michelle Mercier, after an almost year long search. We spoke to our CMO Jeremy Wallace about what he was looking for in a director… and why it took so darn long.
Plus, you also get to hear Michelle's side of the story and how her first few weeks at Unbounce were.
In this special two part episode of the Call to Action podcast, Unbouncers Amy Wood and Helen Arceyut-Frixione sit down with our CTO Carl Schmidt and our Director of Data Science, Tommy Levi to try to get some answers about the mysteries behind “machine learning" and how it can help, or hurt, digital marketing
In this special two part episode of the Call to Action podcast, Unbouncers Amy Wood and Helen Arceyut-Frixione sit down with our CTO Carl Schmidt and our Director of Data Science, Tommy Levi to try to get some answers about the mysteries behind “machine learning" and how it can help, or hurt, digital marketers.
In this episode we talk to Ian Lurie, CEO of Portent Inc., about a realization he had about marketing one day while playing Dungeons and Dragons. But what about D&D could possibly change the way that Ian thinks about marketing? Listen to find out!
Haters gonna hate. But Jay Baer of Convince and Convert doesn't think you should let their comments roll off your back. In this episode of the Call to Action podcast, he explains why he thinks you should clap back - and even hug your haters.
Hear the business leads of Weber Shandwick, 88 Creative and 6S Marketing lead a powerful discussion on how to generate more organic growth for your agency in 2016. This is the second half of a two part episode.
Hear the business leads of Weber Shandwick, 88 Creative and 6S Marketing lead a powerful discussion on how to generate more organic growth for your agency in 2016. This is the first half of a two part episode.
In this episode of the Call to Action podcast, we interview Scott Stratten of Unmarketing about why he thinks most marketing is bad... and is only getting worse. Plus, Scott shares how sales, marketing and customer service can all work together to create a seamless brand experience.
The great folks at Uberflip have just launched their very own podcast, Flip the Switch, and our Content Director Dan Levy spoke with Uberflip's VP Marketing Hana Abaza about the nitty gritty details: finding your audience, figuring out ROI and what can go wrong on launch.
In this episode of the Call to Action podcast, we talk with Brian Hemeryck, Unbounce's Growth Strategist, about the results of his ambitious project to launch eight new marketing growth experiments in eight weeks. Plus, learn why Brian accepted the position under the condition that he would not be titled "Growth Hacker."
What happens when you've seen more landing pages that anyone on the planet?
Well, for one, you start noticing poor and positive marketing experiences all over the web. And then you start noticing optimization tactics at play in the real world, too, like when you're shopping for a blender or using a poorly-designed bathroom sink.
But you also learn a heck of a lot about marketing.
And if you're Oli Gardner of Unbounce, you try your best to share your learnings with other marketers.
After writing a couple best-selling books and speaking at a ton of marketing conferences, Julien Smith decided it was time to put his money where his mouth is - so he co-founded Breather, a company that rents out private spaces by the hour. Since Breather is based here in Montreal, Julien came by the office to chat us about his seemingly backwards transition from marketing thought leader to real-world marketer and CEO.
Imagine being the only marketer on the team at a budding startup.
You need to know the best practices for all sorts of campaigns: paid, content, social, email, partnerships… the list goes on. What's more, you're responsible for both strategy and execution (no matter how brilliant you are, there are only 24 hours in a day... and fewer if you want to, y'know, sleep).
That's a lot of hats to wear. Sound like a nightmare? Well, it was the reality for Georgiana Laudi back when Unbounce was just a baby company. Today, she is the VP of Marketing and has watched the department grow to have more than 30 employees.
And while the role was surely stressful (wearing a lot of hats can make you look goofy), Gia's hands-in-everything position taught her a lot about being a marketer and a manager.
We all have that friend we go to when we need relationship advice.
But it's not always about heartache or that roommate who won't do their dishes. Sometimes it's your leads who are breaking your heart. You thought you made a great first impression, so why don't they want a second date?
When your lead gen opportunities are resulting in the marketing equivalent of a one-night stand, let Mike King of digital marketing agency iPullRank be that friend.
In this episode of the Call to Action podcast, Mike tells you how you can create long-lasting relationships with leads - the kind that keeps them coming back for more.
The first year of becoming a parent is a rollercoaster of emotions, from terror to pure joy and everything in between. You can't sleep, you don't have time to eat and you go from laughing to crying in mere seconds. But in the end it's all worth it, because like every proud parent, your podcast's achievements become your own.
Nope, that wasn't a typo. We're talking about a different kind of baby - one you can download on iTunes.
That's right, folks, the Call to Action podcast just turned one, and we're celebrating as many others have celebrated their first birthday: by diving headfirst into a volleyball-sized cupcake. (I wish!)
Join me, Unbounce's Multimedia Producer, Stephanie Saretsky (a.k.a. Beansie), and Content Strategist Dan Levy as we chat about the lessons learned during the podcast's first year, including how dang tricky it is to measure the value of a podcast and why not all ideas are good ideas. On top of that, we chat about what's to come for season two, and how you can get involved.
We've all experienced that feeling of dread.
You've got your pen to paper (or fingers to keyboard), but your mind is as blank as your Google doc. And your landing page copy isn't going to write itself.
Before you throw up your arms and abandon your work, listen to the latest episode of the Call to Action podcast. Unbounce's Content Strategist Dan Levy interviews Grant Lingel, Content Manager of professional service provider Bunny Inc. about tricks he's used to break free of the prison that is writer's block.
Branding and performance are typically seen as being on opposite ends of the marketing spectrum - the PPC specialists run their campaigns while the branding experts concern themselves with more high-level strategy. But as Dana DiTomaso, Partner at digital marketing agency Kick Point explains in the latest episode of the Call to Action podcast, if you don't see how the two relate, you're likely cheating yourself out of a higher conversion rate.
Your customers don't care that you think your product is better than the competition.
But they do care about consuming delightful, in-depth content that will make them better at their jobs… which raises the question: is it possible to educate your audience with highly useful content without tiptoeing around what you actually sell?
Gregory Ciotti, Content Strategist at customer support software Help Scout, thinks so.
In this episode of the Call to Action podcast, our Content Strategist Dan Levy speaks with Gregory about how product marketing is the new content marketing.
"New year, new me" is a phrase I'm sure you're all hearing lately. For those who actually need to restructure their content teams or strategies this year, that phrase might be ringing especially true. But how do you figure out which changes will bring about the biggest benefits?
Our content strategist, Dan Levy, nerded out with Jay Acunzo of NextView ventures about the different ways to grow a high-performing content team, and why developing a credible content strategy is hard work, but absolutely necessary. Plus, hear Jay talk about his issue with the growth hacking trend.
Psst! We're taking a lil' break for the holiday season but will be back to our regular podcasting schedule on January 6th.
We all know what spam looks like when it lands in our inbox, yet we're quick to approve email marketing campaigns that are strikingly similar…
That's the realization that Steven Moody, founder of Beachhead Marketing, had one day - and what he cautions against in our latest episode of the Call to Action podcast. In the episode, Steven chats with Unbounce's Content Strategist Dan Levy about how to woo the people on your email list (so they don't mark your emails as spam).
Every marketer (and their mom) knows the importance of running campaigns that are data-driven.
But if you've got your head down optimizing for conversions, you can become blinded by that data - and forget that behind every click, there's a person.
Creating better marketing experiences for the person behind the click was a recurring theme at MozCon 2015 - and it's what Chelsea Scholz, Campaign Strategist at Unbounce, discusses passionately in this week's episode of the Call to Action podcast.
Copywriters walk a fine line between adhering to best practices and thinking outside the box.
On the one hand, you don't want to mess with what works. On the other, you need to get adventurous if you're going to stand out from the crowd - nothing kills conversions like lazy copywriting.
In this episode of the Call to Action podcast, Copy Hackers co-founder Joanna Wiebe challenges marketers to take chances with their copywriting, and pinpoints three common mistakes that result in lazy copy that just doesn't convert.
Good copywriters aren't afraid to put themselves out there. They write from the heart and let their true voice shine through in their work.
But being authentic shouldn't come at the expense of writing clear, helpful copy. So how do you make your boss and clients happy without sacrificing your voice?
In this episode of the Call to Action podcast, we chat with Unbounce writer Brad Tiller about reconciling your company's (or client's) voice and your own. Then, we speak to Brian Lenney, copywriter at Inbound.org, about how you can use the power of vulnerability in your copy to connect with prospects and push them toward conversion.
Facebook users react to and interact with content differently than Twitter users, and you won't see results from your social media campaigns if you're blanket publishing across all networks. But with all the social media platforms out there, it can be a real pain in the booty to tailor every piece of content to each specific network.
But as we learned in the latest episode of the Call to Action podcast, there's plenty that can be done to streamline the process; Ryan Stewart, founder of WEBRIS, shared some analytics hacks to help you see better results without having to work harder.
Have you ever run a PPC campaign that was working pretty well, but never seemed to get to the next level?
You may have experienced what PPC insiders call the "AdWords Plateau," the point where your campaigns are maintaining their value, but are no longer driving the kind of growth you need.
So, do you just sit back and rest on your laurels? Heck no! We want your campaigns to always be converting better. That’s why in this episode of the Call to Action podcast, we talk to Igor Belogolovsky, co-founder of Clever Zebo, about advanced AdWords tactics that can push your campaigns up and off the plateau.
Jobs in print media may be drying up, but content marketing has created thousands of jobs for writers.
On this new playing field, what exactly does it take to set yourself apart from the army of other content marketers?
According to Demian Farnworth of Copyblogger, it takes great determination, a healthy dose of usability knowledge...
...and a whole lot of caffeine.
In this episode of the Call to Action podcast, Demian breaks down the anatomy of a successful web writer.
Diving into the world of landing page optimization can seem a little bit overwhelming. There is a lot of conflicting advice surrounding your design, your CTA button, your copy. So it may just be easier to throw a page up and cross your fingers for those conversions.
But hold up.
There are still some basic landing page mistakes that every marketer should know to avoid... so why are they so common? That's why in this episode of the Call to Action podcast, we speak to Casey Ark about the most common landing page mistakes that his agency faces, and how to solve them.
For many, Facebook advertising is an untamable beast.
Not only is it super competitive and constantly evolving, but it can also be flat our intimidating. With all those switches and levers, it can be hard to laser in on the tactics you need to optimize your advertising campaigns.
But in this episode of the Call to Action podcast, we'll deconstruct a proven strategy that Matchnode, a Chicago agency, used to dramatically increase the ROI of their client’s marketing campaign.
When you work on a marketing team, the right hand doesn't always know what the left is doing. The analytics people work on their stuff, the content people work on theirs. But could they tell you what the other is working on, and why it's important?
Not always. Which is a shame, because analytics and content marketing aren't as far apart on the marketing spectrum as you might think. Or at least they shouldn't be.
In this episode of the Call to Action podcast, Hiten Shah co-founder of Kissmetrics and Crazy Egg (to name a few), makes the case for why more content folks should spend more time thinking about data, and vice versa.
Marketers are constantly revisiting the timing of their editorial calendars. But the content marketers at Buffer got tired of the same old "What's the ideal frequency?" question, and decided to ask something much more controversial:
What would happen if we were to stop posting altogether?
That question lead to a somewhat nerve-wracking 30-day publishing experiment. In this episode of the Call to Action podcast, Buffer's Content Crafter Kevan Lee gives us all the dirty details.
You'll learn:
- Just how much traffic Buffer lost during the experiment.
- The platforms Buffer used to republish content, and which ones brought them the biggest wins.
- Some good one-liners to feed family and friends when they ask you what you actually do at work all day.
So many marketers have speculated about whether they should be publishing longer posts or just more frequently. Which will result in more traffic? More leads? HubSpot took it upon themselves to find out once and for all with an epic publishing experiment that took place over the course of six months.
In this episode of the Call to Action podcast, HubSpot's Marketing Blog Editor Ginny Soskey gives us the skinny on their results.
You'll hear:
- How a late night Twitter conversation between HubSpot and Moz writers inspired the experiment.
- Which type of post surprised Ginny by being a poor performer.
- How their findings have changed the way that Ginny manages the editorial calendar and the content HubSpot creates.
Planning a conference can be intimidating. Venues? Expensive. High-profile speakers? Often busy and hard to get hold of. Plans going awry the day of? Stressful. But delighting your audience with an actionable live event? Priceless.
This episode of the Call to Action podcast is all about using video to create exceptional marketing experiences around your events.
Unbounce's Dan Levy caught up with Wistia's Director of Business Development Kristen Craft to chat about how video can be the catalyst that pushes prospective attendees from "maybe" to "I want to go to there."
Some people think that social media marketers get to play around on Facebook all day and call it a job. And with some of them making cringe-inducing mistakes, social media marketers have to be more alert than ever.
In this episode of the Call to Action podcast, Unbounce's Community Manager Hayley Mullen shares how to steer clear of social disaster by avoiding six super common mistakes - and why social media has become further away from PR and closer to PPC marketing. And at the top of the show, we catch up with Unbounce's German Community Manager Ben Harmanus about how our community is growing in Deutschland.
In this episode of Call to Action, Unbounce's Art Director Denis Suhopoljac shares how marketers and designers can work together to create landing pages that actually serve your campaign goal. Then, we talk to full-stack marketer Vincent Barr about what exactly a wayfinding convention is and how it can help you guide your visitor toward your call to action.
Marketing automation helps you create hyper-targeted campaigns, but it can also have unforeseen benefits. In this episode of the Call to Action podcast, Marketing Automation Specialist Yash Chaurasia shares how Unbounce's search for a marketing automation platform has lead to better communication and more collaboration across departments.
Still, marketing automation software isn't the magic bullet that some make it out to be. Hana Abaza, VP of Marketing at Uberflip, explains why a fool with a tool is still a fool - and why those who just "set it and forget it" are likely limiting the success of their campaigns.
Having awesome content isn't the be-all and end-all of a successful content marketing strategy. If you're not being deliberate about how you send your readers down your marketing funnel, you're not going to see results.
In this episode of the Call to Action podcast, Oli Gardner, co-founder of Unbounce, recalls how the company used an ebook to pull in leads before the product was even ready.
Then, Unbounce's Dan Levy and Michael Karp of Copytactics discuss tactical ways that you can put your content to work and gain qualified leads in the process.
In this episode of the Call to Action podcast, Unbounce's Dan Levy talks to Jennifer Pepper (Unbounce’s Customer Success Content Strategist) about this tricky video task. They dive deep into the importance of a data-driven approach to video marketing campaigns, and share some tried-and-true storytelling methods that'll give your videos that extra kick.
In this episode of the Call to Action podcast, we explore how to write amazing landing page copy.
First, we tell a story of what happened when we made our "About Us" page copy a little bit too much… about us.
Then, Unbounce's Dan Levy talks to strategist and copywriter Marc Aarons about embarrassing writing habits and an easy-to-remember formula for making sure you're simultaneously delighting readers and attracting qualified customers.
In this episode of the Call to Action podcast, we have a quick story about why we've restructured our AdWords account into country-specific campaigns. Then, we speak to Aaron Orendorff of iconiContent about everything display ads: banner blindness, the fat thumb phenomenon and how one company used display ads in their content to recruit qualified employees.
A story of how a clever blog post title halved our open rates, and a breakdown of email marketing tactics that Jimmy Daly, Head of Content at Vero, borrows from the likes of Airbnb, TripAdvisor and Uber.
As marketers, it’s super easy to get caught up in our data and analytics.
Sometimes, we’re watching our click-through and conversion rates so closely that we lose sight of the fact that there are people behind every click. Real people with real emotions.
In this episode we speak to Talia Wolf, CEO and founder of Conversioner, about how tapping into your customer’s emotional needs can make your landing pages more powerful.
Marketers are slowly realizing that good landing page design creates a sense of trust and can ultimately lead to higher conversion rates. That is, unless you’re losing sight of other important things, like making your unique value proposition the star of your page. Or letting design take precedence over persuasive copy. In this episode, we talk to Mark John Hiemstra, Content Marketer at Unbounce, about some landing page design trends that can actually do harm to your conversion rates – and how to determine whether they’re right for you.
Marketing and customer support are often thought of as two distinct departments, each minding their own part of the customer lifecycle. But the two departments are more related than you may think. In fact, many companies are finding evidence that exceptional customer support can have a positive influence on conversions. In this episode, we speak with Len Markidan, Director of Marketing at Groove, and attempt to answer the question, “Does exceptional customer support increase conversions?”
As content marketers, we pour our heart and soul into every piece of content we create. Which is why it's super frustrating to spend an insane amount of time putting together a blog post, only to have it flop.
But what if there was a way to easily tell whether a blog post idea will resonate with your audience, all while making your brainstorming process a breeze?
Say hello to your new best friend, Google Analytics.
In this episode, we spoke with Andy Crestodina from Orbit Media about Google Analytics reports can help make your blog content more successful by leaps and bounds.
Sometimes, your landing page visitors aren't quite ready to convert. At least not yet. And that's all right.
There isn't much you can do to convince people who simply need more time, but there is a lot you can do to remind them that you exist and gently nudge them toward conversion.
Which is where retargeting comes in.
In this episode, we talk to Johnathan Dane about how retargeting can help you recapture those prospective customers that haven’t yet taken the plunge (but totally want to).
On the surface, running a social media campaign seems relatively straightforward.
Write your copy, create your assets, set up tracking and then queue it all up in your social media scheduling tool. Simple enough, right?
But if you want to run social media campaigns that actually moves the needle for your business and bring you measurable results, then there's one important step you should never skip:
A/B testing your campaigns.
In this episode of the Call to Action podcast, we speak with Marcus Taylor, founder and CEO of Venture Harbour, about why (and how) you should be testing your social media campaigns.
Successful landing pages tell stories that build in momentum and culminate with a super persuasive call to action.
It doesn't matter how awesome the rest of your landing page is - a poorly-written CTA button can bring all that conversion momentum to a halt.
In this episode of the Call to Action podcast, we spoke with John Bonini, Director of Marketing at IMPACT BnD about the extraordinary results the company achieved from an A/B test - and what they learned about the anatomy of a compelling CTA.
When you created your last lead gen landing page, did you start by writing a punchy, benefits-driven headline?
Yes?
Not so fast. There might be a more effective place to start.
As Oli Gardner explained in our most recent episode of the Call to Action podcast, starting with your opt-in form can help you generate more leads.
In his free 7-Day Lead Gen Landing Page Course (and this podcast!) Oli teaches some tricks for growing your leads list like a boss.
The process of generating leads can be time consuming and even a little frustrating. If this problem resonates with you, then do I have some exciting news for you!
In this episode, we speak with Tim Tyson, Unbounce's landing page futurist, to chat about our newest (and groundbreaking) feature - Unbounce X.
Unbounce X will allow you to partner up with other businesses so that you can maximize traffic to your landing pages, run more effective A/B tests and ultimately, get more conversions.
Growth hacking has become a bit of a marketing buzz word in recent years, and for good reason - the strategy has helped many marketers accelerate the growth of their business at what seems like an impossible rate. By identifying and focusing on what works, marketers everywhere are generating bigger wins with less effort.
If "hacking" can help you grow your business, can it also help your content marketing efforts?
In this episode, we speak to Garrett Moon, co-founder of CoSchedule, about easy-to-implement growth hacks that will make your content marketing more effective.
Have you ever spent time setting up an A/B test only to see a marginal increase in your conversion rate (or even worse - a drop)? You can test all the best practices on your landing page and still not get that conversion boost you were hoping for. Sometimes, the best A/B testing ideas come from unexpected places. What if you were able to learn your prospect's favorite TV show and then use that information to formulate smarter A/B testing hypotheses? In this episode, we speak to Allison Otting, Disruptive Advertising's Head CRO Designer, about how to let your prospects guide your landing page optimization efforts.
With so much noise on Twitter and Facebook, it can feel impossible to get your company noticed.
But it doesn't have to feel like pulling teeth. There are simple strategies you can implement to be heard - without flat-out shoving your brand down people's throats.
In this episode of Call to Action, Shannon Byrne, formerly of Mention and current Director of Content at CloudPeeps, explained why getting noticed (and generating leads) on social media all starts with listening.
Your email marketing funnel has a lot of work to do. It has to continue the conversation you started on your landing page. It has to woo prospects and nudge them gently toward conversion - all without being overbearing or spamming them 'til they unsubscribe. So how do you find that happy medium? The perfect timing and phrasing to inspire action (without pissing people off)? In this episode, Peter Tanham, CEO of Sparkpage, breaks down a series of A/B tests you can run on your welcome emails to kick your email marketing into overdrive.
There's a reason that so many conversion rate optimization "best practices" we learn about stem from the field of psychology.
If you understand human behavior - the desires and motivations of your audience - then you're better equipped to give people what they want.
In this episode, Neil Patel of KISSMetrics and Quick Sprout explains how anticipation works in a user's brain and how you can leverage it to create more enjoyable user experiences… all while increasing your conversions.
If you want to run AdWords campaigns that convert, you need to know what's on your prospect's mind.
I'm not talking about some crystal ball stuff.
In the latest episode of Call to Action, Tiffany da Silva, Director of Digital Strategy at Powered by Search, explained that no supernatural powers are required.
In fact, you can tell a whole of a lot just from what people are searching for. By learning more about user intent - their stage in the buying cycle and what they're looking for - you'll create better, higher-converting PPC ads.
Learn more at http://unbounce.com/podcast
When we recently published a guest post about exit overlays, we expected it would cause a bit of controversy...
And boy were we right.
But as Angus Lynch, Director of Marketing at Rooster explained in the post, there's a reason that this marketing tactic is so polarizing: Exit overlays convert - but not without pissing some of your prospects off.
In this episode, Angus tackles some of the comments he received on his post and outlines how exit overlays can score you conversions without negatively impacting user experience.
Copy is an important part of persuading prospects to convert... so then why do marketers toss around cliche terms like "world-class" and "breakthrough" on their landing pages?
On this episode of the Call to Action podcast, we chat with Henneke Duistermaat of Enchanting Marketing about her disdain for certain overplayed terms in the marketing space.
No one wants to feel like they're being sold to - Henneke discloses which words you're better off avoiding if you want to write copy that converts.
http://unbounce.com/podcast
With everyone and their grandma pumping out blog posts and ebooks galore, it takes a lot of effort to get your content in front of the right people.
On this episode of Call To Action, we speak to Shopify's Tommy Walker, about his open letter to content marketers. Tommy had a bone to pick with content marketers over producing tons of content without a clear strategy.
As he explains in the podcast, every piece of content you create needs to fit into a larger strategy – and have one clearly defined goal from the start.
http://unbounce.com/podcast
"Always be testing" has become a mantra in the conversion marketing world, and we're as guilty as anyone. But the truth is that running valid tests that actually have an impact on your bottom line is easier said than done.
On this episode of the Call To Action podcast, we talk to conversion rate optimization "junkie" Michael Aagaard of Content Verve and he explained that your A/B tests are only as good as your hypotheses. Michael explains that if you don't quite understand why you're running a test, then it's probably not going to yield very useful results.
He came to this realization when he noticed that he was focusing on test quantity over quality. Once he dialed back the amount of tests he was running and amped up his research, his tests starting producing some pretty dramatic results.
http://unbounce.com/podcast
On the debut episode of Call To Action, we delve into the world of pay per click advertising, which can be a bit overwhelming if you're just starting out. To get off to a solid start, it never hurts to look to veteran marketers who have already done their time in the PPC trenches.
We speak to Elizabeth Marsten, Vice President of Search at Portent, Inc. about the common mistakes that marketers are making with their PPC campaigns.
In the interview, Elizabeth explains why PPC marketing and online dating have more in common that you might think. When Elizabeth first met her future husband, she was disappointed when his bearded mug didn't quite line up with his babyfaced Match.com profile pic.
Similarly, in your PPC campaigns, if your ad doesn't line up with your landing page, then potential customers will feel confused and misled, also known as poor message match. And if they have a weird or confusing "first date," they're probably not going to give your campaign a second chance.
http://unbounce.com/podcast