Digital Marketing Fastlane: Recent Episodes
Kevin Urrutia
This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, email marketing, conversion optimization, and mindset.
Ask yourself this. Which are you more likely to respond positively to a photo created by a brand you follow or shared by a person you know and revere? There are many reasons why UGC has become as desirable as it is, but in the end, it’s about the ability to capture an unscripted moment. It’s about creativity, authenticity, and perspective. It’s about relaying a profoundly personal experience that a brand cannot objectively recreate. Whether you’re a global retailer or a local business, you can harness UGC to bolster your brand message, connect with your customers, and celebrate some of your most influential fans.
Loox - Social Proof that Looks Great
Loox is a fully-featured product review app that enables brands of all sizes to automatically collect customer reviews with photos & videos and beautifully display happy customer content
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What SEO strategies and tactics will help you dominate in the SERPs and earn more revenue in 2022?
Peter Rota has done SEO since 2011. He's worked with many clients from local businesses, e-commerce companies, sp500 companies, and my own affiliate SEO websites. Learn more or work with Peter here - https://www.upwork.com/freelancers/~014e4868244c96fa6e/
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Many businesses put a lot of energy into making sure they have a nice branded company.
However, the priority when you start a business is to make sales. So, what should you focus on?
They are different tactics depending on which stage you’re at.
So, in this new episode, I’m sharing a tweet from Moiz Ali that I think pictures pretty well what small businesses should focus on.
Check it out, and let me know your thoughts!
Watch on YouTube: https://youtu.be/LnUXs2BrrBs
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If you’re selling healthcare products, building trust is crucial. Especially if you are not a well-known brand! People who discover you need some kind of insurance that your products are safe and will actually improve their health, not deteriorate it.
In addition to making sure people trust you enough to give your brand a try, you also want to make sure that you can actually sell your product to them hassle-free. Selling healthcare products can be tricky, you can be subject to suspension by many payment providers, and your ability to advertise online can be limited.
But as for everything, there is a solution! It’s called LegitScript, and I’m presenting it to you in this new episode.
Check it out and let me know if this was helpful!
Watch on YouTube: https://youtu.be/CGAB0nr6Q7Y
🔎 STAY CONNECTED
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Everyone had already had an idea and thought, "I should launch this!"
Bot, how many people actually do?
Entrepreneurs have something the rest of the people don't, and Reid Hoffman, co-founder of LinkedIn, venture capitalist, and one of the billionaires of our world, summarises perfectly well what entrepreneurship is.
Get his advice and let us know what you think about it!
Watch on Youtube: https://youtu.be/5wMGI9iG514
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Fellow entrepreneurs; are you trying to sell your startup? Or have you been thinking about acquiring one?
Let's discover MicroAcquire, the number one startup acquisition marketplace.
I love this platform for a few reasons:
-You get lots of information about the startups to easily make buying decisions,
-It’s very useful if you’re looking for new ideas and concepts for your own startup,
-Signing up for their emails is a great way to keep yourself updated about what’s trending right now.
So, let’s see how it works and how to use it to your advantage, even when you’re not trying to buy or sell.
Watch on YouTube: https://youtu.be/_r2wq68NmEw
🔎 STAY CONNECTED
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If you checked my episode about the top 8 digital marketing trends for 2022, you know that AI copywriting is one of the main trends for this new year. (If you haven’t yet: https://youtu.be/d-tcS5f028Y)
So I’m taking it a step further and showing you how AI copywriting works with a product demo of Anywords AI.
In this episode, I’ll show you how this tool can help you save a tremendous amount of time by creating high-quality personalized copies in a matter of seconds. In addition, it will generate tones of ideas for your ads and copy if you wish to edit them yourself.
They are also ways you can use this tool to get ahead of your competition!
Watch now if you want to start 2022 on the right track ✅
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🤓 DID YOU KNOW I HAVE A COURSE ON UDEMY? 🤓
If you like my podcast, you’re going to love my course. It goes much deeper into digital marketing and how to advertise on social media.
And for New Year, we have an EXCEPTIONAL DISCOUNT OF 90% 🥳
Get it before it gets back to its full price:
https://www.udemy.com/course/facebook-instagram-advertising-course-marketing/?referralCode=9AA72FC81C551A476FB4
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Watch on Youtube: https://youtu.be/dzDnCPugOCA
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In this new episode, I’m presenting a landing page that we did at Voy Media for one of our partners, Son of a Barista.
We used a format that has proven many times to get high conversion rates: the X reasons why format!
We went for 5 reasons for this landing page, but depending on your brand and what you’re trying to communicate, it could be any other number.
This format is a very efficient way to educate your audience about your product/service.
So check this out to better understand how you can do this kind of landing page too!
Watch on YouTube: https://youtu.be/Mb7n-ihuM5c
🔎 STAY CONNECTED
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2021 is almost over, and it’s important that you know how to navigate this new year.
Digital Marketing is such a fast-changing industry and knowing the trends, what’s going to change, and what will remain the same will give you a great competitive advantage.
So I decided to share my top 8 digital marketing trends for the upcoming year!
Ready to rock 2022?
Let’s grow!
Watch on YouTube: https://youtu.be/d-tcS5f028Y
🔎 STAY CONNECTED
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Today I’m doing a product review of one of the best tools for data, analytics, and segmentation: Metorik!
Whether you’re using Shopify or WooCommerce, this tool will not only allow you to understand your customers better but also will help you predict the future customers and revenue you’re gonna get!
If you own or work for an eCommerce, I totally recommend it!
Check it out to learn more about how Metorik can help you and how to use it and analyze the data this tool gives you.
Watch on YouTube: https://youtu.be/7d3QqCW9fBQ
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With the rise of blockchain, it’s interesting to see what innovations are popping and how companies advertise these new crypto products.
I found an ad on Facebook from NFT Dongle, a company selling an innovative product for people who own NFTs.
Check this out!
Watch on YouTube: https://youtu.be/XAQTRAz5o4Y
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Today, I’m reviewing an ad that I really like by Mycube, a company that sells modern, innovative, and luxury home safes.
You might wonder what’s the best strategy to rock your holiday ads, or simply wonder if you should run any.
In this video, I’m giving my point of view on whether or not luxurious companies should do discounts.
Listen now and let me know what your thoughts are on this!
Watch on YouTube: https://youtu.be/y4EEgyPR6gQ
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In this new episode, I’m reviewing an advertorial from BugMD that I like.
The landing page is really well thought out, with great headlines, illustrations, and copywriting.
I’ll also show you how they optimize their checkout flow so that you can improve yours!
They’re lots of interesting tricks BugMD uses that you can learn from.
Listen now to get inspiration for your next landing page and improve your campaigns’ conversion rates!
Watch on YouTube: https://youtu.be/TUisfnwLeZE
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🔎 Check out these videos for more tips:
➡️ Landing Page of the Week – by Super Coffee
https://youtu.be/CQRXsAFQ1Yw
➡️ What Should Your Landing Page Look Like?
https://youtu.be/n1EtXgOKOak
➡️ Landing Pages Tips | How to Create Strong CTAs?
https://youtu.be/04PqTsc3sj0
➡️ Landing Pages Tips | Increase Conversion Rate Optimization
https://youtu.be/KIohI1BxuWk
➡️ Convert Cold Traffic into New Leads – Source – Landing Page Audit
https://youtu.be/Jm1mvgaLzuE
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🔎 STAY CONNECTED
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Kelly, CMO at Danny Morel, shares her experience working with my agency Voy Media.
Check this out to hear what she has to say about us!
Watch on YouTube: https://youtu.be/vqLUyF09nUA
🔎 LEARN MORE + CONTACT DANNY MOREL
► Website: https://www.morelglobal.com/
► LinkedIn: https://www.linkedin.com/in/dannymorel/
► Instagram: https://www.instagram.com/dannymorel/
► Facebook: https://www.facebook.com/dannymorel77
► YouTube: https://www.youtube.com/c/DannyMorelshow
🔎 STAY CONNECTED
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Today I’m doing a new brand audit, but it’s a bit different since it’s not a company but a Facebook page called Tech Start.
They are currently running lots of ads and using many different formats such as 3D model ads, demo ads, or advertorials, for example.
So in this new episode, I’ll be reviewing them, along with their landing pages!
Join me to see if you can learn some new tricks!
Watch on YouTube: https://youtu.be/v3EYcitIEKg
🔎 STAY CONNECTED
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In this new episode, I’m auditing a brand that I like: Remrise!
I’ll review their ads, landing pages, social media, Typeform quiz…
Join me and see how you can learn from this company. They’re great when it comes to communicating around what they’re doing and selling, they use great hooks, clearly show how they’re different, and make effective use of social proof.
Impressive, right? Well, it’s not over: they also use an ingenious technique to improve customer acquisition cost and cash flow.
Listen now if you want to learn more and get some inspiration from them!
Watch on YouTube: https://youtu.be/An97inrgK08
🔎 STAY CONNECTED
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Building a startup, becoming a business owner, and growing a company are full of challenges! They are lots of things to take into account.
So I invited Kevin Nicholson from Ketamine Wellness Centers to discuss this topic and share our experience and best tips with you.
If you’re looking for advice on building and growing a company, becoming a successful business owner, facing legal and financial challenges, making sure you don’t set yourself up for failure, and learning small business techniques, this video is for you!
Join me and my guest Kevin Nicholson to learn more!
Watch on YouTube: https://youtu.be/_u0LPVSQGJA
🔎 LEARN MORE + CONTACT KEVIN NICHOLSON
► Website: https://www.ketaminewellnesscenters.com/
► LinkedIn: https://www.linkedin.com/in/kevin-nicholson-b7a4219/
► Email: kevin@ketaminewellnesscenters.com
🔎 STAY CONNECTED
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Supply chain can be a big issue for eCommerce brands.
So check out this video to get my best tips for 2022!
Let me know in the comments what you think are the most important things to think about for 2022!
Watch on YouTube: https://youtu.be/HUxO8ex2oI4
🔎 STAY CONNECTED
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In today’s episode, I’m reviewing an ad by Outstanding Foods that I really like.
As you know, if you get it right, videos can easily get great conversion rates! So I decided to review another video ad that I think is very interesting.
Listen now to get some inspiration for your next ads!
Watch on YouTube: https://youtu.be/HH3dqIS-xEM
🔎 STAY CONNECTED
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In today’s episode, I’m reviewing a video ad by Petlab Co that I really like.
Something important to remember is that you should always focus more on results and getting sales, rather than trying too hard to stick to your brand aesthetic.
Your priority is to test and see how your content performs. Then, when you get a better understanding of what’s working for your brand, you can refine the look of your content.
This is something Petlab Co does very well and that I wanted to illustrate with an example today.
Listen now to learn more!
Watch on YouTube: https://youtu.be/oP22r6CK1nA
🔎 STAY CONNECTED
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Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message
Today, I am reviewing a landing page by Super Coffee that I really like.
They are a number of things they did great, including powerful headlines, social proof, checkout, and discount.
Listen now to get inspiration for your next landing page and learn how to improve your campaigns’ conversion rates!
Watch on YouTube: https://youtu.be/CQRXsAFQ1Yw
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🔎 Check out these videos for more tips:
➡️ What Should Your Landing Page Look Like?
https://youtu.be/n1EtXgOKOak
➡️ Landing Pages Tips | How to Create Strong CTAs?
https://youtu.be/04PqTsc3sj0
➡️ Landing Pages Tips | Increase Conversion Rate Optimization
https://youtu.be/KIohI1BxuWk
➡️ Convert Cold Traffic into New Leads – Source – Landing Page Audit
https://youtu.be/Jm1mvgaLzuE
______________________________________________
🔎 STAY CONNECTED
► Website: https://voymedia.com/
► YouTube: https://www.youtube.com/c/KevinUrrutia
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► Email: Team@voymedia.com
Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message
✨ NEW AD OF THE WEEK!
I’ve noticed that you guys enjoy this format, so here’s a new one!
Today, I’m reviewing an ad by LOCA Foods.
I like it a lot; they use strong imagery, copy, and CTA.
But what I like the most is that this ad also shows how you can improve your AOV, customer acquisition cost, and help with your inventory.
Check this out to learn new tricks to take your advertising campaigns to the next level!
WATCH ON YOUTUBE: https://youtu.be/gfFQUUaRIyE
🔎 STAY CONNECTED
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Depending on how big and known your brand is, the types of ads you should use are quite different.
While some creatives might look nice, if people don’t know you, your ads won’t convert. So you want to look for ways to stand out more.
This is why I decided to review an ad from Monos Carry-On today.
Listen now to get my thoughts about minimalistic ads depending on what stage your company is at.
Watch on YouTube: https://youtu.be/pVC8Jx2zaZI
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➡️ For tips on how to easily create ads that stand out, check this out:
🎥 BEST Ad of the Week - Easy Image Ad That Stands Out - By Stay Labs
🎥 https://youtu.be/ga2H9xA8D9k
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🔎 STAY CONNECTED
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In today’s episode, I’m reviewing an ad by Stay Labs that I really like.
Being able to stand out and stop people from scrolling to check out your content is key. So I decided to show you an ad that is easy to do and that is very eye-catching! Plus, you can do tons of variations of it.
I’ll also give you some tips on how to improve your conversion rate with a landing page.
Hope you like it! If you try it out, let me know how it went for you!
Watch on YouTube: https://youtu.be/ga2H9xA8D9k
🔎 STAY CONNECTED
► Website: https://voymedia.com/
► YouTube: https://www.youtube.com/c/KevinUrrutia
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► Email: Team@voymedia.com
Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message
Did you miss our Webinar on how to crush Q4 in 2021?
Don’t worry: we recorded it!
Listen to learn:
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Why Q4 is extremely critical for every business.
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iOS14 Tracking.
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How to successfully convert creatives into revenue.
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Landing pages! How they increase conversion rates AND your AOV.
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Essential entrepreneurial tips from us: Small business owners who scaled from zero to 3 million in 18 months.
Watch on YouTube: https://youtu.be/QkUP1Yl0FYc
🔎 STAY CONNECTED
► Website: https://voymedia.com/
► YouTube: https://www.youtube.com/c/KevinUrrutia
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► LinkedIn: https://www.linkedin.com/company/voy-media
► Twitter: https://twitter.com/VoyMedia
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► Email: Team@voymedia.com
Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message
As the advertising industry is changing due to recent privacy updates, Google is taking action to adapt and help you make the most of your campaigns.
The biggest change is that the new default attribution model is set to become Data-driven Attribution.
Nowadays, not a lot of people buy directly after seeing an ad. They will most likely do some research and look at a couple of websites first. Thus, Last-Click Attribution is not really accurate: is this last ad really the reason why they are making the purchase?
Instead of looking at the last step before the purchase, we want to analyze the whole journey.
In this new episode, I will explain in more detail what this new update means for you.
Read the full announcement here: https://blog.google/products/ads-commerce/data-driven-attribution-new-default/
Watch on YouTube: https://youtu.be/nXHgQrRi_ak
🔎 STAY CONNECTED
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Today I want to share with you a person I’ve learned a lot from; Ezra Firestone.
They are a number of things that make him such an inspiration. But one of the main reason is that he is a marketer that also does eCommerce.
Listen to this new episode to discover more about Ezra and see how you, too, can learn from him!
Watch on YouTube: https://youtu.be/F79mAi51BH8
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No product or service is perfect. There will always be complaints because you can’t please everyone.
But how do you react when most of the complaints are about the same thing?
Do you ignore them, or do you address them?
In today’s episode, I’m reviewing an ad by Atoms that I really like.
What they did here is great: they created an ad as a response to the complaints people have regarding the price of their shoes.
Listen now to get some inspiration and learn about how you can react in this type of situation.
Watch on YouTube: https://youtu.be/S3MGOKlxABk
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How to skyrocket the most profitable quarter of the year?
Some of the most significant events happen during Q4 (Halloween, Black Friday, Thanksgiving, Christmas, New Year…)
If you want to take advantage of all the opportunities it has to offer, you need to come prepared.
This is why I am hosting a webinar on how to navigate Q4 efficiently. I will also discuss how to track post iOS 14.
👉 When?
September 22, 2021
2:00 PM EST
👉 Register here:
https://us06web.zoom.us/webinar/register/WN_pASbVIONTtq1euMdV5qpBg
👉 Agenda:
-
Why Q4 is extremely critical for every business.
-
iOS14 Tracking
-
How to successfully convert creatives into revenue.
-
Landing pages! How they increase conversion rates AND your AOV.
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Essential entrepreneurial tips from us: Small business owners who scaled from zero to 3 million in 18 months.
-
Q&A. Please come prepared with questions to make your Q4 the most profitable it's ever been.
Watch on YouTube: https://youtu.be/bdi9E-YbEaI
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Great landing pages will have a significant impact on the performance of your marketing campaigns.
You should never take the importance of landing pages lightly: they help increase conversion rates and lower CPA.
The 2 main types of landing pages are:
-Lead generation landing pages: focuses on collecting information about your leads and customers.
-Click-through landing pages: focuses on CTA.
Once you know what type of landing page you need depending on your goals, they are plenty of formats to chose from!
Listen to today's episode to learn more, to get my advice, and to get some examples!
Watch on YouTube: https://youtu.be/n1EtXgOKOak
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Today I'm doing a brand audit of Miracle, a company selling premium bed sheets that prevent bacterial growth.
They are plenty of things they are doing well, including a great understanding of conversion optimization, great branding, landing pages, UGC content, social proof, and much more.
Listen now to learn from their failures and successes and get my tips and tricks along the way!
Watch on YouTube: https://youtu.be/Tk0kCQHt7qI
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It’s important to monitor competitors. You should know what they’re doing, what’s working for them, what’s not, and try understanding why.
By doing this, you can either find ways to differentiate from them or simply get inspired by their successes.
In today’s episode, I will show you how to track competitors’ email campaigns using a very useful tool called Mailcharts.
Listen now to stay one step ahead of your competition!
Watch on YouTube: https://youtu.be/I8fQ6tlQBao
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In today’s episode, I’m reviewing an ad from Rootine that I really like.
They did an advertorial using an article from Forbes. This is a great way to show credibility and have a high click-through rate.
Listen now if you want to get more inspiration for your ads!
Watch on YouTube: https://youtu.be/qMqiRcUFbYw
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People don’t buy with logic, they buy with their emotions. The vast majority of purchasing decisions (and decisions in general) are subconscious.
So understanding exactly who your target audience is and what their values and beliefs are, is extremely important.
And if you want to run successful Facebook ads, you must understand how to research properly.
But what’s the best way to proceed?
In today’s episode, my guest Eric Philippou and I will show you the most efficient way to gather all the information you need about your market and target audience. It’s way easier than you might think, and learning this technique is definitely a game-changer!
Don’t hesitate to send me an email if you want the template.
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In this Facebook Ads course, you’re going to learn:
➡️ How to find audiences to begin selling immediately.
➡️ Which top of the funnel creatives you should be running to attract new customers.
➡️ How to win back customers after they have left your store.
Listen now to better understand how to take your business to the next level.
Watch on YouTube: https://youtu.be/Rl3ml_YxAtY
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Power words trigger a psychological and emotional response, so it’s a great tool to increase conversion.
Listen to this new episode to get the top 30 copywriting power words!
Make sure to try some in your ads, and let me know how it worked out for you.
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Marketing is a fast-changing industry; what worked a few years back doesn’t work anymore. So it’s essential to pay attention to the new strategies that are currently showing results.
Today my guest is Shauna Armitage, the host of the Startup Renegades podcast and a fractional marketing director for early-stage startups. In this new episode, we discuss new tactics and trends, the common mistakes founders make, the best platforms to advertise on depending on which stage you’re at, and much more.
Listen now to stay ahead of your competitors!
🔎 LEARN MORE + CONTACT SHAUNA ARMITAGE
► Website: https://www.shaunaarmitage.com/
► Podcast: https://www.startuprenegades.com/
► Facebook Group: https://www.facebook.com/groups/moxiemastermind/
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The iOS 14.5 update has clearly impacted the advertising industry. I’m going over the data we have since the release in late April in this video:
"Tracking Post iOS 14.5 – What You Need to Know": https://youtu.be/E2A4OwmTtZU
But does that mean it’s the end of advertising?
Does that mean we won’t be able to target the right audience on Facebook anymore?
In today’s episode, I’m giving you my thoughts about what this update means for brand owners, its impact on entrepreneurs, and the innovations needed to build a brand post iOS 14.5.
Listen now!
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Apple’s iOS 14.5 updates have significantly impacted the advertising industry.
It’s clear that most people don’t want to be tracked for advertising purposes. Since it was launched on April 26, we have seen the vast majority of users in the US (90%) keeping in-app tracking disabled.
So, what does it mean for you?
In today’s episode, I’m going over the data that we have since iOS 14.5 was released and how this update is affecting our industry.
Watch on YouTube: https://youtu.be/E2A4OwmTtZU
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Are you ready to become an ad expert?
We are giving away our Facebook Ad Academy for FREE for a week.
This course is the ultimate tool to learn how to make money online.
Since we launched it, we received countless positive feedback from small business owners and entrepreneurs who have finally understood the secrets to successful Facebook ads.
To celebrate, we wanted to impact more people and let whoever needs it get it for free!
This special offer will be running for ONE WEEK ONLY. So, hurry before it’s too late 😉
👇 Click on the link below to get the course 👇
https://go.voymedia.com/facebookads-course-3/
🔎 STAY CONNECTED
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What is it like to start a marketing agency? Or to work for one?
Do you want to know what the keys to building a successful marketing agency are?
In today’s episode, meet Elias Crum, the owner of Marketing Guys, a successful marketing agency from the Netherlands. Together, we’ll discuss the process of creating a new brand, the pros and cons, how recruitment evolves throughout the years, tools to use to stay one step ahead of the competition, and much more!
Don’t wait any longer, listen to this new episode!
🔎 LEARN MORE + CONTACT ELIAS CRUM
► Website: https://marketingguys.com/
► LinkedIn: https://www.linkedin.com/in/eliascrum/?originalSubdomain=nl
► Podcast: https://martech.podbean.com/
► Email: elias@marketingguys.nl
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Some people think only big global companies generate lots of money.
Well, let me tell you something: they are wrong. Having a local business is so much more profitable than some might think. But, being able to understand the global marketing tactics and bring them down to the local level is definitely something you need.
So, what are the tactics? What are the secrets to building a thriving local business?
In today’s episode, my guest is Neel Parekh, the Founder and CEO of MaidThis, a top-rated cleaning service in Los Angeles. He offers hassle-free house cleaning for busy individuals and vacation rental hosts, and has generated millions in revenue while having a fully remote team.
Listen to this new episode to get his precious advice.
🔎 LEARN MORE + CONTACT NEEL PAREKH
► MaidThis: https://www.maidthis.com
► Neel Parekh: https://neelparekh.co
► LinkedIn: https://www.linkedin.com/in/neel-parekh-97914a31
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Having loyal customers is a game-changer.
It shows how satisfied people are with your brand, which will inevitably generate mouth-to-mouth advertising, one of the most effective forms of marketing.
It’s also cheaper to retain existing customers than acquire new ones. Plus, loyal customers spend more and come back more often, which is super interesting for you if you have a recurring business such as a restaurant.
They are just so many reasons to build customer loyalty.
So, don’t wait any longer and listen to this new episode to learn about 7 easy ways to achieve this goal!
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Are Facebook ads worth it for your brand?
Are Facebook ads only for B2C?
What are the pros of Facebook ads?
These are the kind of questions people ask a lot, and even more since the iOS updates.
If you’re wondering what the answers are, listen to this new episode!
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📈 You want the highest ROAS possible, right?
📈 And you want it to grow over time, right?
Right. But I have unfortunate news for you: ROAS doesn’t go up as you scale.
It’s perfectly normal, and there is a reason for that. Listen to this new episode to know why.
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How to know what your customers really think about your brand?
Use Net Promoter Score (NPS).
NPS is a simple survey asking how likely your customers are to recommend your brand.
It is highly valuable to measure your company’s success based on customer loyalty and satisfaction.
Understanding how and why to use NPS will definitely help your company grow. So, I decided to record a video to teach you everything you need to know about NPS!
Don’t wait any longer; listen to this new episode!
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📧 Do you know anyone that doesn’t have an email address?
Probably not; everyone uses email.
I wouldn’t be surprised if you heard email marketing is outdated. However, let me tell you this is absolutely not true! It remains a powerful tool, which is effective and affordable for converting customers.
In this new episode, I will teach you the difference between flows and campaigns so you can adequately conduct your email marketing strategy. I will be using Klaviyo, but you can use what you’ll learn here with any other email marketing platform.
👀 Join me to finally get the explanations you have been looking for about email marketing!
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Measuring the performance of your marketing is key!
If you want to understand the impact of your marketing, what is working, and what needs to be improved, knowing how you acquired your customers is extremely useful.
An effective way to know if your new marketing channels are working is to ask how people heard about your brand. This can be done through post-purchase surveys, and today I will show you an example using Enquire (Shopify App).
Listen to this new podcast to learn about this easy yet super-efficient technique, and understand how your marketing affects your AOV.
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How can Amazon reviews be used for ad copy or product development?
Amazon reviews can be used in many different ways. Something I highly recommend is to analyze them to get text or content for your ads. You can either analyze your own reviews or your competitors’ reviews. By analyzing them, you will be able to understand what customers like and dislike the most about your brand and find keywords that can be used as a hook, or a headline, for example.
It is also useful when it comes to product development, as it will enable you to highlight the best assets and improve what is not working.
In this new episode, I will be doing a tutorial on how to leverage Amazon reviews using a text analyzer tool. Join me to learn how to improve your ad and product!
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Why are Amazon reviews so important?
Amazon reviews are one of the most effective ways to boost brand authority. Most customers read and trust reviews because it's their only way to judge a product they can't physically inspect. Therefore, it is crucial that you get as many reviews as possible to convince customers to buy from you over your competitors.
At first, you might get tempted to ask your friends and family to review your company on Amazon. But they are more effective ways to do it, and in this new podcast, I will share a few tools you can use!
Join me to learn more about the importance of Amazon reviews and the proper strategy to build momentum and get more reviews.
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👉 Local business owners, this video is for you!
Marketing has such an impact on how people make decisions, to the point that innovative, well-thought marketing separates successful businesses from others, regardless of the quality of the product or service.
My guest today is Eric Philippou. In this new episode, we will be sharing some advice, ideas, and methods on how local businesses should build their creatives, differentiate and leverage organic content strategy.
Join us to learn more about the most popular techniques to attract customers, tips about who you should hire, and advice about new technologies and the use of data.
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🤔 How well do you know your audience?
🎯 Listen to learn how to convert your ideal audience.
Knowing who you are targeting, their needs, and pain points are primordial to drive successful campaigns. The more specificities you know about your audience, the better you can target them.
Today’s guest is Kevin Joseph, a former paid advertising marketer that created his all-inclusive consulting agency to help entrepreneurs scale their brands. He developed frameworks to find your ideal audience on Facebook Ads and convert them.
Join us on this new episode to learn how to efficiently set audiences that convert on Facebook, along with valuable tips and tricks on templates, scaling, and software.
🔎 LEARN MORE + CONTACT KEVIN JOSEPH
► Appointment: http://www.workwithkevinj.com/appointment
► Website: https://cmoinabox.co/cmoinabox1
► Instagram: https://www.instagram.com/itskevinjoseph/
► Facebook: https://www.facebook.com/iamkevinjoseph
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Email marketing remains one of the most powerful and trusted tools to attract and retain customers.
Our guest today is Jessica Totillo Coster, an eCommerce and Email Marketing Strategist. She founded the eCommerce Badassery amid Mailchimp and Shopify breakup. She quickly became a Klaviyo expert and is sharing her experience with us today. Her first advice? “Approach it as a two-way conversation.”
In this new episode, you will learn how to create meaningful relationships with your customers and get valuable tips and tricks from our guest to generate traffic, sales, and revenue in your online store.
LEARN MORE + CONTACT JESSICA TOTILLO COSTER
» Website:https://ecommercebadassery.com/
» Podcast: https://ecommercebadassery.com/podcast/
» LinkedIn: https://www.linkedin.com/in/jessicatotillo/
STAY CONNECTED
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New social media platforms and UGC have changed the way people interact with ads.
In today’s episode, we will be diving into different techniques to build profitable creative strategies on social media with the Creative Advertising Expert, Lauren Schwartz.
Sometimes a simple Instagram story can perform as well as expensive overproduced videos.
Join us to learn more about the benefits of native content, along with insightful tips on how to hook, test, and find inspiration online to convert on your ads or social media platforms.
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Knowing what ad format performs better for your brand's audience will determine the performance of your ad. This video will help you understand what ad formats you should be using to have more conversions in your Facebook ads.
Learn how to grow your e-commerce business fast by understanding what ad creatives to use on each phase of your marketing funnel. Get out of the learning phase and sell your product or service more quickly.
If you want to scale in the digital business world, you need to look at your Facebook ads strategically to help you save time and money in the long run.
Watch on Youtube: https://youtu.be/CllGmdEn5r0
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Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost.
It allows you to stay top of mind, build trust AND authority with minimal effort and cost.
The CEO & Founder of Budai Media, Daniel Budai, specifically focuses on e-commerce retention and CRO solutions, adding 20-50% to its monthly revenue.
Join me and Daniel Budai, give strategies in the most profitable ways to build a lasting relationship with your prospective customers.
Implement these new changes into your email marketing strategy, and your customers will be more responsive, your campaign performance will improve, and your business will continue to grow!
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Instagram is one of the most important social platforms online for promoting your brand.
Any marketer not using it is missing out on easy opportunities.
Whether you manage a big corporation or a small business social media, incorporating Instagram into your marketing strategy is a must!
Join me and online marketing strategist, entrepreneur, and social media expert, Prithvi Madhukar, teach small business owners and entrepreneurs how to get started on Instagram for their business and grow organically using powerful zero-investment techniques.
With the right strategies and tactics, growing on Instagram business gets more manageable.
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One problem I see with brands is that they either test too much or don't have a structured approach to their Facebook ad tests.
Two types of creative testing you can apply to your ads are 1. Iterations and 2. New concepts.
Your audience's responses are key to knowing how well your ads do, so why not use your most successful ads repeatedly to see the same winning results?
Join me and co-host Eric Philippou, show you how to create high-converting Facebook ad creatives and sell your product fast just by using the best ad testing strategy in 2021!
Watch the video episode on YouTube: https://youtu.be/zc9HRsfRplA
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Social media marketing is a great opportunity for small businesses and entrepreneurs to connect with customers, grow brand awareness, and drive sales.
But where do you even start? And which strategy will work best for you?
Melissa Berrios shares with you social media strategies that will boost your engagement and reach with the best social media content - especially if you’re tired of posting content on the social web that gets no engagement, traction, likes, and shares.
Join me and Melissa Berrios, who helps modern and high-achieving entrepreneurs elevate their online presence and deliver a world-class social experience to their audiences.
Watch the video episode on Youtube: https://youtu.be/3o-Daa19s68
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First impressions matter. They can make or break an opportunity.
Your landing page is your first impression of your potential customer's encounter with your brand.
Well-crafted landing pages that provide value for the customer and offer tangible next steps (like call-to-action buttons, direct response content, reviews on products, and much more) that improve click-through rates and jumpstarts the customer journey.
Join me and co-host Eric Philippou, deep dive into what makes or breaks these 4 brands' landing pages.
These helpful tips can help your brand increase conversion rate optimization through landing pages!
Watch the video episode on YouTube: https://youtu.be/KIohI1BxuWk
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Humor in ads has proven to make an emotional connection with consumers, boosting revenue and brand awareness.
It can quickly grab the audiences' attention, associate the positive emotions connected from the ad with the brand, and make a lasting impression.
Join me in this series where I breakdown the best Facebook ad creatives explaining why these are ideal examples of capturing their audiences' attention and creating ads that convert.
Watch the video episode on YouTube: https://youtu.be/10vo2T78p8Y
Voy Media has 7 job positions open! Click the link below to apply!👇
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The foundation for all sales is the desire and a need to meet a customer's interest.
This seems too simple, doesn't it?
Desire, demand, and need are key factors for selling your e-commerce product faster and getting customers to buy from you.
In this new video, you'll understand why marketers and entrepreneurs have a hard time incorporating these factors into their online products to increase conversions.
Watch the video episode on YouTube: https://youtu.be/8y-XMTCTmXQ
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Hooks in your ad copy are among the most important parts of your ad because marketing hooks attract clients to make a purchase.
In this video, I show you what it's like to work with disruptive advertising to use in your ad copy and make people buy your product or service.
At Voy Media, we create hundreds of ads each day, and this is one way we write Facebook ad sales copy hooks to get high ticket clients.
Watch the video episode on Youtube: https://youtu.be/XjVioQVsdZk
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The power of using scarcity and urgency is fundamental to increase sales. Customers tend to act quickly when an item is important and buy when an item is scarce enough.
Using these two techniques influences the customer’s behavior toward supply and demand.
Here I show you examples of different ad copies that sell with a proven copywriting formula that works and will help you generate millions of dollars in revenue this year.
Learn how to increase your offer conversion rate by writing better copy in your ads and websites.
Watch the video episode on Youtube: https://youtu.be/KAYFiyWMsGc
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How do you scale your business fast? It's not an easy journey, but I did it, and you can do it too.
Here is my story on how I left my programming job to build my multi-million dollar business.
Watch and learn from my entrepreneurial failures and success experiences that will help you make your first million for your online store.
I give my best advice and secrets to scaling your own business fast with the right entrepreneurial mindset.
Watch the video episode on Youtube: https://youtu.be/4e979rmhr40
Voy Media has 6 job positions open! Click the link below to apply!👇
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Build your customer base and increase conversions by taking advantage of landing pages and awesome creative ads.
Learn how factors like relevance, credibility, interest, and creativity impact how successful a brand advertises its products.
Join me and co-host Eric Philippou, analyze how the brand, Beekeeper's Naturals, uses these key factors for their Facebook ads and landing pages, but with a twist.
Watch the video episode on Youtube: https://youtu.be/z5lHrnhrXtc
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Why aren't your Facebook ads converting? Creating Facebook ads that catch the eye, appeals emotionally, and converts can be challenging. That's why following the right sales funnel could target your audience quickly.
Join me in this series where I breakdown the best Facebook ad creatives explaining why these are ideal examples of capturing their audiences' attention and creating ads that convert.
So, stop wasting money on ads that don't convert, and use these tips to help your business!
Watch the video episode on Youtube: https://youtu.be/UIP7pAamjps
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Marketing managers have a process for creating, communicating, delivering, and exchanging offerings that give customers/brand value every day.
How do these quality skills influence their daily life within a work setting and in their personal life?
Join me and Co-host, Eric Philippou, on a detailed explanation of what realistically goes on in our daily lives as marketing managers.
Watch the video episode on Youtube: https://youtu.be/K20dOzsEedY
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Creating Facebook ads that catch the eye, appeals emotionally, and converts can be challenging. That’s why following the right sales funnel could be beneficial to target your audience quickly.
Join me in this series where I breakdown the 3 best Facebook ad creatives explaining why these are ideal examples of capturing their audiences’ attention and creating ads that convert.
Stop wasting money on ads that don't convert. Use these tips to help your business!
Watch the video episode on Youtube: https://youtu.be/AWiatJnnVZ0
Voy Media has 5 job positions open! Click the link below to apply!👇
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Having the right leadership mindset is the key to having a successful business. Business leaders are responsible for building trust, motivating team members, and creating the company's culture.
Dean Newlund is the founder and CEO of Mission Facilitators International, a boutique training and development firm based out of Phoenix, Arizona, with the sole purpose of helping organizations become more connected to their purpose and their people.
Learn how to become a successful business leader with Dean Newlund.
Watch on YouTube https://youtu.be/Sc5y6jhHUC4
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Not knowing where to start to make an ad can be tricky, but what if you could make a successful ad by following 7 steps?
Learn how to create effective Facebook ads by following the steps to increase conversions and audience engagement.
In this episode, I analyzed two of the best Facebook ad videos that skillfully complete all of the 7 script template steps.
Watch the video episode on Youtube: https://youtu.be/BdZByCjnK04
Digital Marketing Made Easy eBook is available for FREE for a limited time. Get your today on Amazon:
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Follow this LESS THAN 3 MINUTES step by step tutorial on how to set up your web events manager on Facebook Business Manager to get your domain configured properly!
Watch the video version: https://www.youtube.com/watch?v=CN7Tv1pEcoo
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Are you thinking of using Google Ads to advertise your product? Countless businesses have been using Google Ads but never talk about the pros and cons.
Founder & CEO of a Google-award-winning agency based in Australia, Mike Rhodes, talks about the effect of Google hiding search queries reports, alternative data feed apps, and the increasing competition rate.
Join me and Mike Rhodes, go into depth about the pros and cons of using Google Ads for your business.
Watch the video episode on Youtube: https://youtu.be/-yu7D_sSftM
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Every business begins with the intention to grow, but growth doesn't mean you can manage the output. Understanding how to scale within a cost-effective manner could improve your performance.
So, what are some strategies?
Join me and entrepreneur, investor, and scale-up specialist Nick Bradley, give insightful approaches to scale up your business.
Watch the video episode on Youtube:https://youtu.be/2LFYBg1UX6Q
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Retaining your customers and cross-selling different products may be one of the most challenging parts of a business.
Since finding new customers is much more costly than maintaining your current customers, you need the right customer retention, customer loyalty, and repeat sales strategies.
In this episode, I give you seven tips on how to increase repeat sales online.
Watch the full video episode on Youtube https://youtu.be/pRsLKvgyU5w
Never run out of ad ideas that convert again - Get a FREE copy of my Black Book of Ads https://go.voymedia.com/black-book-of...
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Composing Facebook creative ads that catch the eye visually, appeals emotionally, and converts can be rigorous. That’s why following a sales funnel could be beneficial to target your audience easily.
Join me in this episode where I picked 3 ad creatives within my Facebook group, Facebook Ads Explosive Growth, explaining why these are ideal examples of how they capture their audiences’ attention.
Watch the video episode on Youtube: https://youtu.be/fxQpS5IG45o
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Instead of focusing on your competitors’ strengths, why not use their weaknesses to your best advantage?
Join me with the performance marketing expert Eric Philippou, where we discuss how the ramen company, Immi, demonstrates using their competitors to their best advantage.
Watch the video episode on Youtube: https://youtu.be/kSRJIHRt5Bg
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Understanding your customers' mindset is fundamental to help increase your conversions.
Join me and marketing expert Eric Philippou, in analyzing psychological marketing tactics from the rising company Established Titles.
Watch the video episode on Youtube: https://youtu.be/BEfLQeYn8t8
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2020 has brought many changes for a lot of eCommerce businesses, some good and some bad. What will 2021 bring?
Join me with the performance marketing expert Eric Philippou in this Digital Marketing Fastlane episode to learn simple ways to get your business ready for 2021.
Watch the video episode on Youtube: https://youtu.be/XlVxuWULtcI
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Apple’s iOS 14 update significantly impacts how you can run ads, measure performance, and engage with customers.
Join me with the performance marketing expert Eric Philippou in this episode to learn the right way to approach Apple’s iOS 14 update.
Watch the video episode on Youtube: https://youtu.be/_rWVP16D0P8
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Marketing simplicity can be very powerful, especially when you have a strong offer.
Join me with the performance marketing expert Eric Philippou in this episode to learn ways to simplify your marketing from the Butcher Box ads and website user experience.
Watch the video episode on Youtube https://youtu.be/rQBkJN8M9Nw
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Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with Amazon, Uber, and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Leveling Up, an entrepreneurial podcast where he dissects growth levers that help businesses scale.
Tune in to learn his story, tips on how to grow a personal brand, and the best workflow habits for entrepreneurs.
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Success takes hard work and patience. In this episode, the performance marketing expert Kevin Urrutia interviews the host of the Market Adventures podcast Alex Cunningham about his entrepreneurial journey.
Tune in to learn tips on the entrepreneurial mindset, how to start a day trading side hustle, manage time, and build a podcast network.
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The holiday season is around the corner; most businesses are preparing their holiday promotions, and with the right one-time offer strategy, your business can make a lot of money.
Join the performance marketing experts Kevin Urrutia and Eric Philippou in this episode to learn the best practices for your one-time offer to maximize holiday sales and profits.
Watch the video episode on Youtube https://youtu.be/DStrOZzPSXU
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Facebook announced that it would start limiting the number of ads per page to improve overall ad performance. This change can have a significant impact on scaling your brand using Facebook ads.
Join the performance marketing experts Kevin Urrutia and Eric Philippou in this episode to learn how Facebook's new limits may affect your brand and some tips on how to adjust your marketing strategies.
Watch the video episode on Youtube https://youtu.be/YruoPnR9-xw
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Facebook ad cost is rising, and it can be challenging to grow a brand when CPMs are getting more and more expensive.
Join the performance marketing expert Eric Philippou in this action-packed episode to learn why Facebook ad costs are rising and the different solutions for dealing with the rising ad costs.
Watch the video episode on Youtube https://youtu.be/x7435SzwcGQ
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YouTube: https://youtu.be/J--xx7B6j50 As we approach Q4 you need to start thinking about your goals for the quarter and how you can prepare for the season.
- Plan Your Budget.
- Start Looking For Trends and New Products.
- Plan Your Time.
- Think About Which Tools Can Help You Out
- Make Sure You Have Enough Stock.
- Consider Amazon
- Remember to Enjoy Yourself!
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
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Legendary Unicorn Poops
A.I.D.A. For Direct Response With a Squatty Potty Example
Attention-grabbing your attention
Interest - getting you interested in the product (features)
Desire - picturing the product in your life (benefits)
Action - get them to take the action you want
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
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- Title: Director of Growth Marketing @ Nextiva
- Personal Bio:
- Gaetano DiNardi is the Director of Growth Marketing at Nextiva and has a track record of success working with brands like Major League Baseball, Pipedrive, Sales Hacker and Outreach.io. Outside of marketing, Gaetano is an accomplished music producer and songwriter - he’s worked with major artists like Fat Joe, Shaggy and loves making music to stay turbocharged. To get in touch, follow him on LinkedIn.
- Nextiva Bio:
- Nextiva is a cloud communications company that enables businesses to work from anywhere. Think of Nextiva like a business phone system with superpowers.
- Social Links:
- LinkedIn - https://www.linkedin.com/in/officialg/
- Twitter - https://twitter.com/gaetano_nyc
- Quora - https://www.quora.com/profile/Gaetano-DiNardi
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- Growth Mindset
- Execution
- Marketing Knowledge
- Coachable
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
https://twitter.com/danest/
https://www.linkedin.com/in/urrutia/
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flowium.com
Premium, full-service eCommerce email marketing agency
What are the top factors when it comes to ensuring deliverability?
Does cold emailing work for e-commerce products? Can you sell to customers with cold emails or more for wholesale?
How do you improve your open rate?
Should emails come from the founder or someone else in the company?
How long should emails be? How do you get better at email copy?
How much revenue should someone be getting from email?
Others
Partnerships, hiring strategies, culture and managing people Biggest mistakes you've made in the past and key learnings over your journey
Email Growth strategies that really worked for you
Some advice for our audience who are looking to start a side hustle or be entrepreneurs
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
https://twitter.com/danest/
https://www.linkedin.com/in/urrutia/
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Just Ask Parker! helps Shopify stores get more customers without needing to invest thousands of dollars.
Starting out in 2007 as a Junior Advertising and Marketing specialist, Nick has become one of the industry leaders in the field. To date, Nick has been a board member at 4 marketing agencies, sold my own business in 2013 and contracted for over 250 brands. His experience ranges from local SME’s to well known global retailers on the high street.
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https://blog.aweber.com/email-marketing/audience-engagement-coronavirus-crisis.htm
https://blog.aweber.com/email-marketing/your-crisis-email-marketing-guide.htm
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Sean Castrina is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is an investor, teacher and highly-sought-after speaker who communicates with humor and a bluntness that engages and captures his audience. He is the author of 8 Unbreakable Rules for Business Startup Success, The Greatest Entrepreneur in the World, and World’s Greatest Business Plan.
https://seancastrina.com/
https://twitter.com/SeanCastrina
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Arlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software which gives businesses the opportunity to setup and manage their own affiliate and customer referral programs.
With over 20 years of experience managing and running various aspects of the company, Arlen has a wealth of information that he can share. His current responsibilities involve leading all business development activities for the company as well has hosting a Weekly podcast known as the Ecommerce Marketing Podcast in which he interviews various marketing experts about successful ecommerce marketing strategies.
Omnistar Affiliate Software Arlen is the Co-founder of Omnistar Affiliate software which is a technology solution that allows businesses to increase sales through word of mouth marketing.
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Dmitry Dragilev is the founder of JustReachOut.io - a SaaS which has helped 5000+ startups and businesses pitch journalists and get featured in press all on their own. In his not so distant past he did PR and got acquired by Google all while publishing 1,500+ articles.
Dmitry is a contributor at Entrepreneur, Forbes, TheNextWeb, SmallBizTrends and Business.com as well as Moz Blog, Ahrefs Blog and many others.
Dmitry loves working with customers looking to independently control their PR and is so proud of the entrepreneurs he’s taught to speak to journalists and focus on relationship building.
When he’s not at his standing desk working beside his business partner and wife Corey, Dmitry can be found picking heavy things up and putting them down again at Crossfit or running alongside his toddlers scooting through the park.
Reference links:
https://www.criminallyprolific.com/saas-pr/
https://blog.justreachout.io/how-to-write-press-release/
https://blog.justreachout.io/pr-outreach/
https://blog.justreachout.io/pr-hacks/
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
https://twitter.com/danest/
https://www.linkedin.com/in/urrutia/
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Whether it’s your first time running a Facebook campaign, or you’ve developed a career in this practice, take note of our factors we consider when choosing the longevity of our partner's paid Facebook spend.
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
https://twitter.com/danest/
https://www.linkedin.com/in/urrutia/
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Snapchat Ad Benefits
Are you thinking about advertising on Snapchat? Check out our latest episode to learn why you should and maybe why you shouldn't be on Snapchat.
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
https://twitter.com/danest/
https://www.linkedin.com/in/urrutia/
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This action-packed episode is brought to you by the performance marketing experts at Voy Media.
Youtube Video: https://youtu.be/euqPMGPAfyA
https://voymedia.com/
https://twitter.com/danest/
https://www.linkedin.com/in/urrutia/
2020 Election Facebook Ads
Owned Traffic vs. Paid Traffic
Owned Traffic vs. Paid Traffic: Owned
Free
Direct
Qualified
Takes Time to Develop
Harder to Scale
Owned Traffic vs. Paid Traffic: Paid
Costs a Lot
More Persuasion Required
More Regulated
Easier to Scale
Fast
Ad Creatives
Emotional Ad Copy (Trump)
Storytelling Ad Copy (Biden)
Issue-Based Angles (Biden)
Fear Appeals (Both)
Testimonials (Both)
Testing Tons of Variety (Both)
Funnels
Mobile Optimized LP
Less-is-More
Emotional appeals in copy
Exit Intent Pop-ups
Post-Signup Upsell Funnels
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This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
What Truebill Does Well
Unique Offer
Clear solution to a growing problem, with few known competitors.
Easy User Experience
Really fast funnel that delivers the desired outcome instantly.
Ad Creatives
Mass volume, variety, with powerful emotional appeals.
Landing Page Optimization
Most ads go directly to the app download page, but their website is smartly designed too.
Unique Offer
Unique Offer
Real Solution to a Real Problem
Few Known Competitors
Ad Creatives
Ad Creatives
Personas
Angles & Value Props
Volume
Variety
Emotional Appeals
Mobile UX on IG Stories
Easy User Experience
Easy User Experience
Instant Gratification
Fast Signup Process
Landing Page Optimizations
Landing Pages
Header: Value Proposition
Authority
CTA
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Advertising Based on State of Awareness - In this episode, we break down all the different states of awareness that exist in marketing and how to overcome them.
Unaware of Solution and Unaware of You
Top of funnel/prospecting, out of market, what to put in your ad here.
Aware of Solution, but Unaware of You
Top of funnel/prospecting, in market, what to say in your ad here.
Aware of Solution, and Aware of You
Middle of Funnel, what to say here, overcoming objections
Aware of Solution, Aware of You, and Know You Can Fulfill
Bottom of Funnel, what to say here, overcoming objections
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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Ecommerce Upsell Funnels - 4 Best Upsell Funnel ExamplesToday you will learn:
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
What is an upsell funnel?
What tools can you use?
Why is it important? What are the benefits?
Go-to upsell funnel sequences
What is an Upsell Funnel?
What is an Upsell Funnel?
Upsells, Cross-Sells, Down-Sells
Post-Purchase
Add to Cart
Guided Shopping
Benefits of an Upsell Funnel
Upsell Benefits
Higher AOV
Higher LTV
Better ROI
Moving More Inventory
Upsell Funnel Tools
Easy User Experience
Zipify OCU
Bold Upsell
Examples
Upsell Funnel Examples
2 Upsells + 1 Downsell Per Product
Gifting Upsells
ATC Upsells
Completing Bundles
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https://voymedia.com/ - This action-packed episode is brought to you by the performance marketing experts at Voy Media.
A new chef's knife from Misen promises high-grade steel, a santoku-style blade angle, and free sharpening for life, all for $65.
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Chloe Thomas is an author and creator of eCommerce MasterPlan, which has evolved into a business that helps eCommerce entrepreneurs make better decisions.
eCommerce Marketing: How to get Traffic that BUYS to Your Website
Grab your Kindle, Paperback OR Audiobook copy from Amazon UK or USA or wherever you are in the world.
In today's episode, we dive deep into Chloe's background on e-commerce how she became the world author and podcaster. She has been in the eCommerce industry for the last 18 years – even before most search engines – and has witnessed the changing digital landscape first-hand
Find out more About Chloe:
Podcast
Books
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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https://voymedia.com/ - This action-packed episode is brought to you by the performance marketing experts at Voy Media.
Hims is on a much different trajectory, at least for now. Just two years after launching, Hims has reached $100 million in annual subscription revenue and is growing so fast that it expects to reach $250 million in recurring revenue by the end of 2020, according to a recent sales pitch to investors that was viewed by CNBC. The average monthly order size is $45 and, at a time when investors are hyper-focused on profitability, Hims says in the presentation that it has a 60% gross margin, or the percentage of revenue left after subtracting the cost of goods sold.
https://www.forhims.com/
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What Lumin Does Well Ad Creatives An absurd amount of creative and angle testing Landing Pages Good Landing Pages to educate the audience on their product. AOV + CLTV Smart AOV boosters and pushing for subscriptions for higher CLTV.
https://try.luminskin.com/why-men-love-lumin
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
Full Youtube Video
https://www.youtube.com/watch?v=T0HeSNV1vuM
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Check it out on at KeepOptimising.com
The Keep Optimising Podcast is the brand new show from the makers of the award-winning eCommerce MasterPlan Podcast.
A weekly audio-only podcast which focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
You can hear a new episode for free every Wednesday.
Each episode is audio only and lasts about 45 minutes.
AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
To get all of this for free – look us up right now on Apple Podcast, Spotify or your podcast app of choice by searching “Keep Optimising” (with an s not a z) and hit subscribe.
Link - https://link.chtbl.com/keepoptimising?sid=kevin.trailer
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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WE HELP E-COMMERCE BRANDS SCALE TO THE MOON AT RECORD SPEEDS USING PROLIFIC CREATIVE EXPERIMENTATION WHILE BEING HILARIOUSLY PROFITABLE.
In this Dr. Squatch case study, you will learn...
✅ How to leverage "controversial" ads using existing creatives without blowing your budget on an expensive film production crew
✅ The truth about bundle offers and how they can dramatically increase conversion rate and AOV
✅ The well-known, yet poorly understood way to turn customers into raving fans and maximize repeat purchases
Voy Media produces massive volumes of user-centric videos designed to engage a diverse set of customer avatars.
We focus on maximizing your ROAS, you just focus on making your customers happy.
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Abbigail Davidson has a Baccalaureate in English and Communications with over fifteen years of professional Marketing and Web Development experience implementing proven innovative ideas that improved websites, databases, and the overall user’s experience using methods that drove traffic, conversions, and thereby revenue eight or more times the initial marketing spends. Detail-oriented, team player, project, campaign lead, owner with flawless execution techniques in various sales channels including email, referral, display, social media, SEO, and SEM.
https://www.shinedelightservices.com/
https://voymedia.com
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Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media.
Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies on how to:
- Identify, approach, and engage the right influencers for their brand or product.
- Determine what resources to put behind influencer campaigns.
- Manage the business side of influencer marketing, including tools that will help measure ROI.
- Develop their brand’s social media voice to become an influencer in its own right.
New Book: https://nealschaffer.com/ageofinfluence
Web: https://nealschaffer.com
Podcast: https://nealschaffer.com/podcast
Community: https://nealschaffer.com/community
https://www.amazon.com/Age-Influence-Power-Influencers-Elevate/dp/1400216362/ref=as_li_ss_tl?_encoding=UTF8&qid=&sr=&linkCode=sl1&tag=windminetwor-20&linkId=241999fadb26f6bc02547da69ae16ee6&language=en_US
https://voymedia.com
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Here's the replay of our second community chat with Reggie Paquette from Revealbot. Here's what we talked about:
- Change in business with COVID-19
- What we did for blackout Tuesday
- User-generated content (UGC) is king right now
- How to get UGC from customers and so much more
Thanks to everyone who joined this one and looking forward to the next one!
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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In this episode learn how to properly scale your recurring subscription business.
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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In this episode, you will find out what is happening in the e-commerce and Facebook ads space now that we have been living a corona world.
AKA - "E-Commerce Lessons from 100 Days of Coronavirus Quarantine"
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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Meet Jeromy, full-time Dad + Husband, most of the time digital media strategist. Jeromy and his family are travelers having most recently been based out of Denver, CO before hitting the road. Jeromy has 9+ years of digital media buying experience most of which revolves around Facebook ads. He’s has had the pleasure of working with well over 100 brands throughout his career with clients such as unicorn startups, publicly traded companies, local bagel shops, and his personal favorite project, helping take a song to #1 global viral on Spotify. When he’s not making how-to videos for other media buyers on Youtube or interviewing agency owners on his podcast Jeromy is a passionate home cook trying to perfect his roasted tomatillo salsa recipe or smoke the perfect brisket.
Jeromy is the founder of Moonshine Marketing a White Label Media Strategy, Buying, and Planning agency helping creative agencies, content agencies, and more.
Jeromy is also the founder of Reverb Media. A self-serve audio advertising platform for podcasts, digital radio, and streaming audio such as Spotify + Pandora.
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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Learn how to apply Cashvertising principles to your ads and how we have been able to increase the ROAS of a few brands we work on. In Cashvertising by Drew Eric Whitman, you will learn how to sell anything with persuasive advertising techniques that even the experts don't do properly. He lays out the principles of successful advertising in examples and step by step details that anyone can follow them if they so choose. This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/
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Find out why you NEED to be using broad targeting on Facebook Ads today!
Targeting broadly essentially means that you're mostly relying on our delivery system to find the best people to show your ad to. This approach can lead to us finding potential customers you never would've known about otherwise
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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Dennis is the CEO & Founder of LiveRecover. LiveRecover is a text message abandoned cart recovery for e-commerce stores online. Our human-powered sales team texts your customers in real-time, converting carts into sales.
Who else wants to recover 21% of abandoned carts?
Powered by real people, LiveRecover contacts, engages, and converts your abandoned carts into sales for you.
https://twitter.com/dennishegstad
https://liverecover.com/
https://www.linkedin.com/in/dennis-hegstad-93480126/
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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Today we do a brand audit of Noom. Noom helps you build healthier habits to lose weight, no dieting needed. Get personalized support every step of the way. You can do it with Noom
Youtube Video - https://youtu.be/k0OQvY0LdTY
Learn how they are using Facebook Ads to scale.
Today You Will Learn About:
- Landing Pages
- Quiz Funnels
- Free trial offers
- Photos/Videos in Ads Hooks
- ....and much more!
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
https://www.noom.com/
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Ben Vandal has spent $2.5m+ in Paid Media profitably scaling eCommerce businesses to 8-Figures in Total Sales. In this episode learn why you should be using Messenger bots and Messenger tools to grow your business. Ben gives his experience and personal insights into what is currently working.
Messenger Mastermind Website
Messenger Mastermind Podcast
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
Voy Media
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Today we do a brand audit of Monday.com. Monday.com is a work operating system that enables organizations to build custom workflow apps in a code-free environment - to run projects, processes, and everyday work. As of 2020, the company serves 100,000 organizations from around 200 vertical markets, including many non-technical organizations. Learn how they are using Facebook Ads to scale.
Youtube Video - https://youtu.be/-CBTB1eedgw
Today You Will Learn About:
- Landing Pages
- COVID-19 Ads
- Stock Photos/Videos in Ads
- Hooks
- ....and much more!
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
https://monday.com/
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Today we do a brand audit of Territory Foods, a healthy meal subscription DTC brand. Learn how they are using Facebook Ads to scale.
Youtube Video Review - https://youtu.be/LYnivtFgycM
Today You Will Learn About:
- Landing Pages
- Live Chat
- Ambassador Ads
- Full Funnel Ad Strategy
- Auto Applying Coupon Ads
- ....and much more!
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
Territory Foods is great tasting food, made from the really good stuff, by local chefs and artisans we admire, with lots of variety and choice
https://www.territoryfoods.com/
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Today we do a brand audit of Magic Spoon a keto-friendly DTC brand. Learn how they are using Facebook Ads to scale.
Today You Will Learn About:
- Optimizing Product Pages
- Customer Reviews
- Website Design
- Optimizing Landing Pages
- Email Popups
- and much more!
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
Magic Spoon is a delicious cereal for adults that's high in protein but low in carbs and calories.
The cereal is keto-friendly and non-GMO, and free from gluten, grain, wheat, soy, and artificial sweeteners.
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Prior to Huckabuy, Geoff was the Senior Vice President of Marketing and Analytics at Overstock.com. At Overstock, he developed expertise in SEO, and managed everything from pricing algorithms to content generation, to buying rain jackets in New York City’s garment district. In 2007, he was named Advertising Age’s “Top 40 Under 40” list. Geoff now lives with his wife in Park City, UT where he loves to ski, bike, play golf, and throw tennis balls for his dog, James.
Geoff's SEO Experience The organic search channel was a huge priority during his time at Overstock. They were competing against Amazon and the stakes were incredibly high. After a year or so of disappointing results and critical time wasted working with agencies and consultants, they brought efforts in house in the mid to late 2000s. Their research concluded that SEO was fundamentally a technical problem revolving around how well websites communicate with Google’s Search Bots. Armed with this thesis, they developed a strategy and deployed tactics, like structured data markup, that grew the channel from $0 to $300 million in a few short years. It was a great run. When the dust settled, Geoff realized he had an opportunity to improve the SEO industry as a whole and help large and small businesses in virtually every vertical achieve their own success.
https://huckabuy.com/seo-company/geoff-atkinson/
https://www.linkedin.com/in/geoff-atkinson-7311872/
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Experienced digital marketer with a proven track record scaling direct-to-consumer online marketing efforts, particularly utilizing Facebook and Instagram Ads.
With over four years of experience working as a media buyer and creative strategist for paid social campaigns, Savannah has become an expert in executing profitable media buying strategies and creatives for e-commerce brands.
Savannah Sanchez
Savannah Sanchez On Twitter
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Coronavirus and e-commerce: It’s complicated
While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the e-commerce outlook.
The assumption that Coronavirus, social distancing and staying home will boost e-commerce is widely held among digital marketing experts. However, early findings suggest the reality will be somewhat more complicated.
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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Underground Ecom is a rapidly growing Email marketing agency specializing in helping eCommerce businesses reach their full potential through email. We help global brands achieve an extra 20-30% in total revenue using our data-driven email marketing strategies.
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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About The Learning Phase
The Facebook ads delivery system uses machine learning to optimize your results. Each time one of your ads is shown, the delivery system learns more about the best people to target, times of day to show the ad, and placements and creatives to use. The more an ad is shown, the better the delivery system becomes at optimizing the ad's performance.
The learning phase is the period when the delivery system still has a lot to learn about an ad set. During the learning phase, the delivery system is exploring the best way to deliver your ad set – actively trying different audiences, placements and more – so performance has not yet stabilized. The learning phase occurs when you create a new ad set or make a significant edit to an existing ad or ad set.
Exiting The Learning Phase
Ad sets exit the learning phase as soon as their performance stabilizes. Typically, performance stabilizes after an ad set receives around 50 optimization events within a 7-day period.
If your ad set isn't getting enough optimization events to exit the learning phase (or if the delivery system predicts that it won't receive enough optimization events in the future), the Delivery column reads "Learning limited".
Avoid frequent edits Manual optimizations (edits) are a leading contributor to ad sets not exiting the learning phase. The certain campaign, ad set, and ad edits reset the learning phase. These are the edits that will cause an ad set to re-enter the learning phase:
Campaign
-
Budget (depending on magnitude)
-
Bid amount (depending on magnitude)
-
Bid strategy
Ads
- Any change
Ad sets
-
Targeting
-
Placement
-
Optimization event
-
Adding new creative
-
Bid strategy
-
Bid amount (depending on magnitude)
-
Budget (depending on magnitude)
-
Pausing for over seven days
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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Chase brings a unique and advantageous perspective to email marketing having experience in almost every aspect of email (from eCommerce email marketing to cold email marketing to even building and scaling email newsletters and everything in-between).
Chase is currently the Co-Founder of Boundless Labs — a top eCommerce email marketing agency. Since launching Boundless Labs in June of 2018, we’ve helped our clients send hundreds of millions of emails resulting in over $25 million in email attributable revenue. A few of our clients include The Chive, IBEX, Original Grain, TUSHY and Vinyl Me Please.
Additionally, Chase, as briefly mentioned above, has tons of experience with cold email, having delivered millions of cold emails into users' primary inbox. Lastly, he's helped acquire millions of email subscribers for brands he's built personally as well as for his client's businesses.
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message
Reggie Paquette is the marketing manager at Revealbot.
Revealbot is a digital ad automation tool for Facebook, Google, and Snapchat ads.
Reggie has been building out marketing programs as the sole marketer and has doubled their organic traffic in the first three months
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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This week we take a look at Shapermint and BeautyBay's website and Facebook ads. In this podcast, we'll take a close look at how Facebook Ads plays in generating that revenue.
This action-packed episode is brought to you by the performance marketing experts at Voy Media
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The Daily MBA is about being a better entrepreneur, one day at a time. My main focus is on innovation, entrepreneurship and technology management. Through relevant original posts, links to great articles and several educational series, The Daily MBA strives to be part of making entrepreneurs better.
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
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This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
Today i'll be discussing something we see improving results EVERYWHERE we implement it, and you can do this EASILY. This thing is to use CONTROVERSIAL creative angles. In your ads, video footage, video text, copy - across all parts of your creative, make bold and polarizing statements - not like a PR crisis, but just let your guard down. You would probably explain a product differently to your friends at a bar than you would to someone in a professional setting. The bar setting relates more to people’s mindsets scrolling on social media, but a guarded professional setting is the state you’re most likely to be in when making ads.The basic concept: lean into controversy. You will slice through the noise, even if a boring brand, if you make a polarizing statement. His example was leggings - typically a competitive niche, but if you use a polarizing angle like plus size, body confidence, etc., you can stand out a lot (a fast growing e-commerce brand that does this well is ShaperMint, check out their ads library ASAP - I have no affiliation with them).A few tips when doing this.
- First, READ CUSTOMER REVIEWS. We read Amazon reviews for our brand and competitors which helped find tons of relatable stories wee would’ve never thought of (highly recommend). In this example, it’s for a special kind of belt with no buckle, and this is the line became the cornerstone of the creatives: “I’m fat, I’m a truck driver, and I sit all day. I hate how my belt digs into my stomach roll” (loosely based on a real review). We included this in video copy, showing a trucker. The video was done really well by our designers, good hook, good stock footage. CTR went way up, ROAS went way up.
- Use humor. I don’t have the studies in front of me but supposedly when you use humor, people are less likely to disagree with you. This is important when making controversial statements that might otherwise offend people. Also humor is just a great hook, it’s what a lot of people want when they go on social media.
- “I” ( i ) statements, not “you”. It comes off like a customer review even if it isn’t, so it feels more organic, it’s now a relatable story. If you say “you”, like “Do YOU have [insert glaring vulnerability]?”, it might work, but it could turn people away. When you frame it as “I”, it takes away a lot of the potential offensiveness
- Vulnerability in the hook, especially when you use the “I” statement, it allows you to address a vulnerability of the audience in a way they’re more likely to listen to. A weird source of where this is done EXPERTLY is standup comedy. If you watch clips of Bill Burr, he does this very well. They start with a controversial statement, and often about their vulnerabilities
- Don’t worry about vulnerabilities/offending, you likely won’t offend if you are genuinely providing a solution for a very real problem. A lot of the reason people buy something is to improve their life in some way, so by addressing how your product helps that vulnerability is fine, regardless of the subject matter.
If you get real relatable stories, use humor, say “I” and not “you” as much, and address a real vulnerability in the hook.
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WHY you should build an email list
https://voymedia.com/
- Email marketing commonly generates 15-30% of stores’ revenue. What would your business look like over time with 15-30% more revenue? It’s very important to build this list, because the bigger it is, the more revenue you get from email marketing.
- Building an engaged email list is a great long-term move for your brand.
- Also, the only things you own in e-commerce are your website and email list. These social media platforms are rented, they’re more likely change over time.
- It helps generate repeat business which is good long term.
- Here is how to build an email list with Facebook Ads:
- Make separate campaigns for this, and target top of funnel AND middle funnel audiences.
- Link the ads to a signup page for a LEAD MAGNET.
- A lead magnet is something of value that people would submit their email address for. This could be free downloadable content, a free video course series, or entering a giveaway.
- Some Lead magnet best practices:
- It should solve a REAL problem for your target customer
- Promise a quick solution
- Is very specific
- Simple, easy to understand
- High perceived value
- Instantly accessible
- Demonstrates credibility for your brand
- For example, a lead magnet that could do well is “110 Michelin-star-chef vegan recipes for FREE”. It’s specific, has a lot of perceived value, has authority.
- The landing page FOR YOUR LEAD MAGNET should have a field where one enters an email address in order to redeem the free thing.
- You can MONETIZE THIS IN THE SHORT TERM:
- Many brands fear that they’re spending ad dollars on something with no direct purchase conversion, so it’s hard to track returns, but that’s no true.
- To monetize these campaigns, have purchase upsells immediately after the signup ON the signup confirmation page.
- This often works well because the audience’s guard is down, they’ve signed up for your lead magnet so you take you somewhat seriously.
- One great trick we see work REALLY well, is upon signup, have a little bar that says “50% complete”, and have a sale pitch video (or Video Sales Letter) on the screen, and say “watch X amount of this video to access [the free thing]”. If you have a really good Video Sales Letter here, this can be very effective, and VERY Profitable.
- We have several brands where we get THOUSANDS of email signups for less than $1 each, and the ROAS on the upsells pays for the ad spend handsomely.
- AND, if done well, the ROAS on the upsells can even just be a profitable campaign upfront.
- **SO… TO SUMMARIZE: Make ads for a lead magnet, have a great lead magnet, and upsell them after they sign up for the lead magnet.
Thanks for listening, and if you’d like me to send you some examples of this, feel free to email me at eric@voymedia.com**, put PODCAST in the subject line.
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Today’s episode is about INCREASING CUSTOMER LIFETIME VALUE.
- Customer Lifetime Value is how much you earn from each newly acquired customer.
- By increasing the lifetime value of a customer, you can earn more money long-term, AND afford higher acquisition costs on paid advertising.
- This is EXTREMELY IMPORTANT as costs to advertise increase.
E: Tip #1: Email
- An engaged email list is great for getting repeat purchases out of your customers.
- The truth is, the only things you truly own in digital are your website and email lists. Social media and everything else is rented.
K: Tip #2: Organic Social
- Many customers likely follow you on social media. Keep them engaged with your brand.
- Post a high volume of organic social content on as many platforms as you can. 5 posts a day, ideally.
- Use engagement metrics to determine what content is best.
- BONUS: look at relevant Instagram hashtags for top-performing organic content inspiration. THIS IS WHAT PEOPLE WHO FOLLOW YOUR NICHE ENJOY SEEING IN THEIR FEEDS.
E: Tip #3: Facebook Groups
- Facebook is pushing for this, group posts get more reach than organic posts, they’re even more quote-unquote “organic” than organic posts, and they’re a great way to build a community with your brand.
- Groups are becoming what organic social used to be. Since so many people follow so many different things now, the regular news feed is less intimate or personal.
- These are great for finding User Generated Content! People post pictures and videos using your product. User generated content is great for ads.
K: Tip #4: Customer Service
- Good customer service will make a great impression on customers. They are more likely to do business with you if they know you can address any questions they might have in a timely fashion.
- Facebook Chat and Messenger apps are quickly becoming the preferred way for customers to communicate with brands, more so than email or phone. A lot of brands don’t realize this.
E: Tip #5: Customer Feedback Surveys
- Incentivize feedback surveys
- Bucket.io
- You can make custom audiences based on certain peoples responses.
K: Tip $6: Increase Average Order Value:
- Increasing your average order value will raise your customer lifetime value. Subscription plans, upsells, bundles, post-purchase upsells, can all help you do this.
- Check out our epside increasing Average Order Value that gives you all of the details.
E: If you want examples, screenshots, or have any questions, contact eric@voymedia.com, and put PODCAST in the subject line. Thanks for listening!
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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Today’s episode is about HOW TO GET AWESOME AD CREATIVE IDEAS. Ad creatives are one of the most important things in advertising. It often has the biggest impact on performance. This episode will show you FAST and ACTIONABLE ways to get TONS of awesome ad creative ideas.
K: Look at the Instagram Hashtag of the niche.
- This one takes 5 seconds and gives you priceless information.
- If my niche is vegan food, look at the IG hashtag “Vegan Recipes”. Immediately you’ll see the top posts, which tells you what content people respond to for this niche.
- Look for similarities in the top posts, especially compared to the Recent posts. In this example of Vegan Recipes, immediately I can see that high-resolution closeups of food work well.
E: The Ads Library is amazing to see.
- Go to any brand’s Facebook Page, under Transparency click See More, then GO TO AD LIBRARY. This shows you all the ads they are running.
- We find following the same few brands closely for months helps you get an idea of trends.
- So if you see them testing a bunch of styles in October, and a few months later it’s December and they’re only using ONE of those styles, that tells you this ONE remaining style was the winner of their test, and it likely performed best.
- We suggest you follow a small handful of brands with great ads. We like Jeni’s Splendid Ice Creams, Snow Teeth Whitening, ShaperMint, Pet Plate, and Zipify for non-physical products. We have no affiliation with these brands.
K: See the Ads Library of FAST GROWING brands in your niche.
- We choose the fastest growing brands because they’re more likely to have strong direct-response advertising than the big corporate brands.
- For example, instead of Nike, look at Allbirds. Instead of H&M, look at Everlane.
- ALSO, look at FAST GROWING BRANDS who are not in your niche, but have the SAME TARGET AUDIENCE. For example, if you’re a PREMIUM HOME DECOR brand, and your audience is female ages 25-34, look at a brand like Everlane. See their tone, styles, because this is probably the type of content that attracts your target audience.
E: Look at the ads and content of DIRECT COMPETITORS.
- Even if you are a small brand, look for who your direct competitors are. There are many ways to find this, but a quick way is to go on SimilarWeb.com, where you can look up your website and see what other sites are commonly visited by your website visitors.
- See what marketing angles, language, tone they use. See what content on their feeds does well, and what does poorly.
- If you can get an idea of testing trends over time in their Ads Library, you can find insights to save THOUSANDS of dollars on creative testing.
K: The last tip we have is REVIEW SCRAPING. This one is HUGE.
E: If you want examples, screenshots, or have any questions, contact eric@voymedia.com, and put PODCAST in the subject line. Thanks for listening!
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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Today we’re going to be talking about LANDING PAGES. We’ll cover WHAT a landing page is, WHY you should use one, and a TON of best practices.
E: What is a landing page?
- A landing page is a dedicated sales page for a specific offer or promotion, with the sole purpose of getting the visitor to take action on that specific offer (add to cart, or complete a lead form).
- THIS IS DIFFERENT from a product page in that it can be a little more introductory, educational.
- THIS IS DIFFERENT FROM A HOMEPAGE in that it’s more specific to the offer you’re promoting, whereas a homepage often has several options for users to click to maybe learn more about the brand overall, maybe see products, maybe contact customer service, etc. The ONLY action we want the user to do on a landing page take is clicking Add to Cart (or Sign Up).
K: WHY YOU SHOULD USE A LANDING PAGE:
- A well-made landing page increases conversion rates for specific offers. If a higher percentage of your traffic converts, then you make much more money.
- Even if it just increases your conversion rate from 2% to 4%, that’s DOUBLE the revenue.
- Its always easier to increase Conversion Rate from 1% to 2% than doubling ROAS on ads.
Best Practices:
-
K: NO HEADER NAVIGATION.
- We don’t want visitors to be diverted away from the offer by About Us pages or catalog pages.
- We want them to focus solely on the offer we’re promoting on the landing page.
-
K: CALL-TO-ACTION BUTTONS ONLY.
-
The ONLY buttons on a landing page should be Call-To-Action buttons like "Add to Cart” or “Buy Now” (which adds the item to their cart, NOT just leading them to the product page).
- E: LESS IS MORE: simpler designs are way better here. Eliminate as many unnecessary, “loud” visuals as possible.
-
E: LAYOUT - BASICS:
-
From top to bottom, you want a headline, maybe a sub-header right below it, then a hero/main image or video, with a Call to Action button underneath.
- Everything I just mentioned should be visible with ZERO SCROLLING, on both mobile and desktop.
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
K: Welcome to the podcast, it’s your host, Kevin Urrutia, and my co-host, Eric Philippou. Today we are talking about VIDEO AD TIPS. If you’re serious about advertising, you’ll most likely be making videos. The SEQUENCE of great video ads is very important, and it’s often what confuses people the most when they’re planning a video ad. After making literally thousands of video ads, this is a Sequence you can bank on: Hook, problem, solution, call to action 1, credibility, call to action 2
E: Hook:
- The hook is the most important part of the video. It’s what grabs the audience’s attention.
- If you don’t have a good hook, people will not watch your video, and therefore won’t be persuaded by your video.
- The hook must engage your audience.
- It can be as simple as an adorable pet looking at the camera, with it’s cute face taking up the whole screen.
-
For good hook ideas, literally go to Instagram, search a hashtag relevant to your niche, and see the top posts, especially video posts, and try to spot patterns in the video content.
- For example, go to, VEGAN RECIPES hashtag. Okay, a lot of top video posts are delicious food close up.
- Pop-culture and current events are also great ways to grab attention. (baby yoda meme)
K: Problem/Solution:
- Identify the problem, or a pain point that your product addresses. Ask something like “Can’t find delicious vegan recipes?”, or “Battling Cravings as a Vegan?"
- THEN offer the solution. For example, “This product lets you make delicious vegan food easily”.
- Show features and benefits of your product or service.
E: Call to Action:
- Tell the customer how to buy your product, like “Click here to buy now!”. This makes the difference between them just watching a cool video, and them actually taking action and clicking the link.
K: Credibility:
- Social proof, like reviews or customer photos, press release quotes, are all great ideas here. Video testimonials are great.
- Background about the brand’s history, such as “Founded by a world-famous vegan chef"
- Finally, close the video with another Call-To-Action.
E: Bonus Tips:
- VERTICAL VIDEO is ideal. DO NOT make horizontal videos other than for YouTube. If you’re advertising on Facebook, Instagram, or even Snapchat, go vertical.
- STORIES: Instagram Stories are a fast growing ad placement, so if you’re making a video, consider making another version for Instagram Stories, in the 9-by-16 aspect ratio, with “Swipe Up” Calls to Action instead of Click Here.
E: If you want examples, screenshots, or have any questions, contact eric@voymedia.com, and put PODCAST in the subject line. Thanks for listening!
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Interview with Lukas Haensch the founder of Path Monk.
Who has also been a part of Google's Mobile Performance Optimisation team
https://pathmonk.com/
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
Intro: Welcome to the podcast. Today we have a VERY special episode - DATA DRIVEN DECISION MAKING in Facebook Ads. This skill is so important because it affects every single decision you make, from analyzing ad creatives to determining profitability.
K: The NUMBER ONE tip to data driven decisions is Staying Objective
- The most common thing we see after auditing thousands of accounts, is that the marketer is too emotional, or subjective, about certain things.
- Often times this is the ad creative, for example the video they worked so hard on making just doesn’t perform well, but they put a lot of effort into it so they keep pushing it and it loses them more money. This is poison.
- This is one of the benefits of working with an agency. Agencies are typically less emotional about your marketing and can turn unprofitable things off without hesitation.
E: Making Decisions Too Early
- So many times we see people making huge decisions on very little data.
- Set your decision-making window based ABOUT every 50 conversions. If it takes you 7 days to get 50 conversions, always look at the 7-day window. If 14 days, look at the 14-day window when making big decisions.
- Don’t make huge decisions on ONE DAY of data unless you’re spending 4-figures per day and getting a ton of data.
K: Misunderstanding Metrics
- Learn what each metric means, and how they all relate to each other.
- Once you know what each metric means, you know which are important to you.
E: Set Up Columns in Facebook Ads Manager
- Once you know what metrics are important to you, you can set up your Facebook Ads columns to show you ONLY the important metrics.
- To take it a step further, you should set up your columns to show metrics at all levels of the funnel.
- FOR EXAMPLE From right to left: CTR, Outbound Link Clicks, Landing Page Views, Add to Carts, Purchases, Costs for each (in that same order), then Spend, ROAS, and finally Delivery.
- If you want a screenshot of how we set up our columns feel free to shoot me an email at eric@voymedia.com
K: 5) Knowing Your Business’s Success Metrics
- Knowing your business’s success metrics will save your business.
- You shouldn’t even be marketing until you know these metrics.
- Average Order Value and Conversion Rate, or close rate (for Lead Generation) are really important to benchmark and try to improve.
- You must know margins, and calculate breakeven ROAS or CPA accordingly.
- Once you know these metrics, you can set success metrics so you know when to scale, and kill metrics so you know when to stop a marketing effort.
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This action-packed episode is brought to you by the performance marketing experts at Voy Media.
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Intro: Welcome to the podcast. Today we are talking about holiday promotion ad creatives. We are entering the holiday season, which is very different from the rest of the year, in terms of the mindset of the buyer. This episode will help you make better ad creatives to make the most of the holiday season, plus ANY one-time promotion or sale.
E: 1) Unique Selling Proposition:
- The holiday season is the advertising Super Bowl. People will be bombarded with ads, and will be hyper-aware of the competition and different options.
- If you don’t
- Identify Motivations and Barriers
-
Why Would Someone Purchase? Why Not?
- Price, variety, unclear how it works.
-
What Are Unique Benefits?
-
What problem does your product address
- Many brands we see just don’t mention their unique selling proposition. Go through your own feed, you’ll notice in a lot of ads you see, brands drop the ball on this a lot.
- This is a core trait of great ads year-round, not just in the holiday season.
K: 2) Seasonal Relevance
- During the holidays, people are shopping for OTHERS, not themselves. They need to give a gift for their wife, brother, and even PETS!
- If you straight up say “50% off, great gift for Dads” in your ad, this will resonate more than if you just said “50% off”.
-
By saying who it’s a good gift for, you’re actually helping people figure out, “Oh, what should I get for so-and-so this year?”
- You’re solving a problem of theirs.
E: 3) Clarity
- Don’t be fancy, just tell the offer from the start. Do not start with any fluff or build-up.
- This means, open your ad with “50% off everything”. NOT “Every year, millions and millions of people face this crazy problem…”
- Mention the PRODUCT early so they know what you are selling.
- Mention the BRAND early for brand association.
- We are seeing CLARITY win across dozens of accounts lately. This is not only for promotions, but year-round.
K: 4) Urgency
- It’s not enough to just show someone an offer and a cool ad.
- You MUST drive them to action.
- Use HEAVY scarcity appeals to get them to act.
- Shipping mentions, deadlines, etc.
- “24 hours left”
- “SALE ENDS AT MIDNIGHT DECEMBER 1”
- “BIGGEST SALE OF THE YEAR”
- Fear of Missing Out, FOMO, is huge here
E: 5) Technical Tips
- Lead with mobile first. Square, vertical, and even the 9x16 Instagram Story design.
- Try a variety of formats.
- Always ask, “Would I click this ad?”, always put yourself in the customer’s shoes.
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Learn how you can use seasonal creative and messaging to scale campaigns profitably among the high competition in Q4.
Maximize Q4 sales on Facebook and Instagram
You'll learn:
- Examples of successful Q4 advertising campaigns
- How to create seasonal Q4 creative and audiences
- How to create unique high-converting Q4 landing pages
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
Funnel Levels:
- INTRO: Many marketers are advertising to every single person in their funnel the same way. But the truth is that your marketing funnel consists of people with extremely varying relationships to your brand. The same way someone you just met is a different relationship than your best friend. This episode breaks down each part of your marketing funnel in the context of digital marketing, and how to communicate with each level.
- Top of Funnel, or Cold Audiences
- These are people who have never heard about your brand before.
- Audiences would be lookalikes, interests, or even broad/no targeting, as long as you exclude FB/IG Engagers last 365 days, and exclude website visitors last 180 days.
- Content is introductory or educational to your brand or core product.
- Middle of Funnel
- These are people who have interacted with your brand, but have not necessarily displayed purchase intent.
- Page/post engagers, website visitors, even product page visitors who have not added to cart.
- They require more touchpoints.
- Content here can be more product-centric, or sales-oriented, because they are familiar with your brand or core product. So you don’t need introductory or educational content as much.
-
Content here should also overcome objections. Maybe someone saw your product, but they had doubts about the quality or the price.
- Quality (30-day risk free guantee)
- Price (discounts, slash pricing, or justify price)
- Credibility (reviews/testimonials, social proof, user-generated content).
- Bottom of Funnel
- These are people who have displayed serious purchase intent.
- Added to cart but not purchased, added payment info or initiated checkout (clicking checkout button), but have not purchased.
- Content here is very similar to Middle Funnel, but you can be even more sales oriented.
- They basically just need a reminder to purchase.
- Ads here should go to the /cart page.
- Dynamic product ads are great here too.
- Loyalty/Retention
- Already purchased from you, know you well.
- Content here can be very sales-oriented, but you can also be very personal and invite them to Facebook groups, forums, things you’re building a community around.
- FB AD PRO TIP: Reach objectives are worth a try here because the audience is already qualified, you just need to reach them.
- Email and unpaid media is a good idea here too.
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This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
8 Ways to Lower Your Advertising Costs
- INTRO: It’s obvious if you’ve been on the Facebook platform for the last few months, the costs of advertising are rising. Some sources even report a 100% Year-Over-Year increase in ad costs.
- 1) Better creatives.
- Lower your CPC. If more people are clicking your ads, for the same Cost per 1,000 Impressions, the cheaper each click will be.
- Mentioned this in a previous episode.
- 2) Broader targeting
-
As audience size increases, CPMs generally decrease.
-
What is CPM? Cost per 1,000 Impressions?
- As CPM decreases, CPA and all other costs decrease.
- Lowers CPM because you’re targeting more people, less likelihood of a competitive audiences.
- 3) All placements, or “Auto Placements"
- This broadens your audience sizes to all placements, which as we said increases audience size, therefore lowers CPMs.
- All devices too.
- Many accounts we see are on just Facebook feeds, or JUST Instagram feeds.
- 4) IG Stories
- It’s not uncommon in our campaigns to see every ad set duplicated and given the IG Stores placement only.
- We have dedicated creatives to this placement.
- We see lower CPMs on this placement, on average.
- 5) International Targeting.
- This is an easy way to increase your audience size.
- This also is just a fresh group of people with likely similar interests/behaviors as your domestic audience, but you just haven’t reached them yet.
- Make sure fulfillment is prepared for this. If you have an info product this is a no-brainer.
- Make sure to only target in the language of your ad, English.
- 6) Manual Bidding
- Cost Cap and Bid Cap are great ways to reduce costs. This simply prohibits Facebook from bidding on audience members who cost more than you want to convert.
- One caveat here is delivery. Pay very close attention to your bid, and increase bids very gradually until delivery increases.
- It’s common to bid higher than your CPA just to get delivery.
- 7) Snapchat
- CPMs on Snapchat are a fraction of what they are on Facebook.
- Super easy platform to set up and use.
- 90% of people in the US ages 13-24 are on Snapchat, which is more than FB & IG combined (according to Snapchat). If you have a strong audience in this date range you must be on this platform, aside from just the costs being much lower.
- 8 ) Increase Customer Lifetime Value
- Utilizing unpaid media like email and organic to get repeat business from people you already won over.
- As CPM decreases, CPA and all other costs decrease.
-
-
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This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
Increase Average Order Value
“How to increase your average order value”
- INTRO: You don’t always have to get more customers to increase revenue in e-commerce. If you increase the amount of money customers spend on average, you can also earn more money.
- 1) Raise Prices
- This one is obvious but people often overlook it.
- Try price testing with gradually different prices. Key words here being TEST and GRADUALLY.
- Higher prices don’t always deter people, it could imply higher value compared to the competitors.
- 2) Bundles
- Products that are frequently purchased together should be put in a bundle.
- Make the price slightly less than the sum of all products.
- The higher price might seem daunting, but not if these are products your shoppers are likely to buy together anyway.
- Since the products they’re buying anyway are grouped together in one bundle, it’s less browsing they have to do, which increases conversion rates.
- Bold Brain is a great app to help you decide what products should go together.
- 3) Upsells/Cross-Sells
- This is when someone either adds a product to their cart, or makes a purchase, and you offer them a discount on a similar product to get them to buy.
- Do them lower in the funnel. On the cart page, or post-purchase.
- This works because if someone has added an item to their cart, or even purchased an item, they are very far down your funnel and have shown extremely high purchase intent, so these shameless upsets are fine to do.
- Zipify’s OneClickUpsell is great for this, so is Bold Brain, Bold Upsell.
-
BIG NOTE: this is not only suggested but REQUIRED on stores with heavy mobile traffic and many SKUs.
- Browsing a store with many SKUs can be hard on mobile.
- If you can smartly cross-sell items frequently bought together to mobile shoppers, that’s less time they need to browse and less pages they have to go through.
- This increases conversion rates on mobile.
- Mobile purchase behavior is also usually impulse buying. So mobile shoppers are more prone to impulse decisions like upsells and cross-sells.
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How To Get More Conversions:
- More traffic (higher CTR from testing ad creatives)
- Higher conversion rate on website (CRO, making the ad match what you’re selling, match the ad with the customer’s step in the funnel)
- Retargeting, bottom of funnel (ATC, IC, more)
- REPEAT BUSINESS: retention/loyalty
- Post purchase upsells
- Trust building - funnels, email funnels.
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message
1) Volume. Not enough. Too stagnant, don’t change it up enough.
``` * Facebook reports the best performing brands have 11x more creative assets than average brands.
```
2) No UGC.credibility/trust
``` * Incentivize with an email funnel, offer a discount for a video testimonial.
-
Have a FB group where people talk about the niche.
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THIS IS FREE CONTENT.
```
3) Playing it too safe. You have to stand out. Especially in niches where there are other options.
``` * One option is be polarizing.
- Example: leggings. Saturated market. But if you take a polarizing angle, and maybe focus on plus size/body confidence, and polarizing topics related to your niche, people will start listening.
```
4) Highlighting the wrong points. “What’s in it for me?” - the most common thing audiences ask when they see your ad. You have to highlight user benefits and what makes you unique. Many brands just talk about features, they don’t highlight user benefits.
``` * Unique: many brands talk about the same things the other 10,000 competitors are saying, giving no reason to choose them and not the other options.
```
5) Testing strategy is bad: nonexistent, inconsistent, and/or highly flawed
``` * Set a success metric, like ROAS of 2
-
Set a kill metric, something absolutely bad/no hope of keeping. Say, 1.4 - leave some room for gray area but not too much.
-
After a few hundred dollars spend, kill anything on the kill metric, keep anything at the success metric, and anything in the grey area keep an eye on depending on the circumstances.
```
6) Lack of research: brands don’t look at data and are disconnected with customer
``` * Audience Insights on Facebook (ages, genders, demographics, but also interests/pages they like).
-
Instagram hashtags’ top posts in your niche to find the content your audience responds to best.
-
Many brands are unsure of their target audience.
```
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
This act
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Interview with Ilise Benun the founder of Marketing Mentor
https://www.marketing-mentor.com/
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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Interview with Heather Saffer the founder of Dollop Gourmet and Shark Tank Contestant
https://dollopgourmet.com/
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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Interview with Dave and Jamieleigh Womach the founder of Bird Tricks Store
https://birdtricksstore.com/
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
https://voymedia.com/
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Interview with Ann Brown the founder of Saltability
https://www.saltability.com/
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
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Interview with Tara Stravinsky the founder of Tyes By Tara
https://www.tyesbytara.com/
https://www.etsy.com/people/taracharm
https://www.linkedin.com/in/tarachristinexo/
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
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Interview with Steven Watts the founder of Slyde Handboards
https://www.slydehandboards.com/
https://www.linkedin.com/in/wattssteven/
https://www.businessinsider.com.au/slyde-handboards-gets-shark-tank-investment-2016-4
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
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What should you do when your Facebook ads aren’t working and are not converting to purchases/sales.
Check placements / make sure to use feeds for the top of the funnel.
Make sure your conversion tracking is setup.
The mobile site is working.
Make sure your site allows for checkout.
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
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Interview with Soheir Ghanem the founder of The QueenBOSS Academy
https://www.ecommercequeenbossacademy.com/
https://anchor.fm/ecommercequeenbosspodcast
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
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What to do if your Facebook Ads don’t spend any money
- Make sure campaigns are active
- Check exclusions(are your purchases getting excluded as well)
- Check countries targeting (default country might not be USA, retargeting..etc)
- Duplicate ad campaign and try again.
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
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Interview with Sarah Ottow the founder of Confianza
https://ellstudents.com/
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Interview with Mike Schlebach the founder of Seal And Gear
https://sealandgear.com/
https://www.instagram.com/sealandgear/
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Interview with Christopher Albert the founder of Warrior Soul Agoge.
https://warriorsoulagoge.com/
https://www.instagram.com/warriorsoulagoge/
The Warrior Soul Podcast
Warrior Soul Agoge Facebook Group
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
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Interview with Mike Potter the founder of Rewind.
https://rewind.io/
https://twitter.com/mikepotter
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Interview with Curt Foreman the founder of BrewFest Partners.
https://brewfestpartners.com/
https://brewfestpartners.com/about/
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Interview with Michael Hodgen the founder of Freedom Rave Wear.
https://www.instagram.com/freedomravewear/
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Interview with Pablo Trautwein the founder of AER Video.
This action-packed episode is brought to you by the performance marketing experts at Voy Media.
The initial first few minutes are choppy. Sorry! :(
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Interview with Tony Kim the founder of Hero Within.
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