The Built Environment Marketing Show: Recent Episodes
Ayo Abbas
The Built Environment Marketing Show is designed to share inspirational built-environment business leaders talking about all things marketing. Each episode is about sharing useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on different approaches that could be applied to your engineering or architectural business, now. Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
In this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence.
Key takeawaysStuart and Kristian shared:
- How to unlock AI's creative potential while preserving brand authenticity
- Ways to build robust AI governance that enables innovation
- What effective AI leadership looks like in progressive marketing teams
- The opportunity to create sustainable competitive advantages in an AI-driven market
- How to strategically position your team for the AI-enhanced future
Resources and linksAbbas Marketing
Limeslade
Dowsocial Marketing
Fyxer.ai - Meeting management and transcription tool
NotebookLM - Document summarisation and podcast creation
Crystal Knows - LinkedIn profile analysis tool
Social Media Marketing podcast - AI marketing resources and tools
MIT study on AI making people lazy
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this show đ˛ Share about the show on socials
đ Follow us on Apple or Spotify
đ Leave us a review on Apple or Spotify
đŹ Tell a friend about the show who you think will benefit.
Marketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments and share practical alternatives that actually work for complex buying journeys.
oh and here are the two LinkedIn posts that sparked this conversation:
Ayo's post https://www.linkedin.com/posts/ayoabbas_marketing-b2b-builtenvironment-activity-7342807335859331074-yGd4?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA
Anna's post https://www.linkedin.com/posts/annaoriordan_life-doesnt-fit-in-a-funnel-and-neither-activity-7341396652613607425-28Dd?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA
Resources and linksAbbas Marketing
Afand.co
EsTeam.Pro
April Dunford
Alice Widger - Milk It Digital
Katelyn Bourgoin
Chris Walker
Antonia Wade - Transforming the B2B Buyer Journey
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this show đ˛ Share about the show on socials
đ Follow us on Apple or Spotify
đ Leave us a review on Apple or Spotify
đŹ Tell a friend about the show who you think will benefit.
In this episode, I Ayo Abbas, founder of Abbas Marketing and host of this podcast share some of my thoughts on this very podcast turning 5 on July 3rd.
Resources and linksAbbas Marketing
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this show đ˛ Share about the show on socials
đ Follow us on Apple or Spotify
đ Leave us a review on Apple or Spotify
đŹ Tell a friend about the show who you think will benefit.
In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively.
He shares:
How to adapt your design language beyond technical jargon to communicate design concepts clearly to non-architects
Ways to build client trust through storytelling
What makes great architectural communicators stand out - It's not just brilliant design but being adaptable
The need for structured preparation frameworks
How to handle unknown questions confidently
Ways to scale relationship management across a firm
And much more.
Resources and linksAbbas Marketing
Design Communication Training
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this show đ˛ Share about the show on socials
đ Follow us on Apple or Spotify
đ Leave us a review on Apple or Spotify
đŹ Tell a friend about the show who you think will benefit.
Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a judge, as an organiser and as an entrant.
This year alone, I've judged three major awards programmes The RIBA Awards West London region, The Brunel University Entrepreneurship Awards, and the global Architizer A+ Awards. On top of this last year I assessed over 100 award entries, so I feel I've got lots to say on this and how to create submissions that make shortlists and even go onto win.
I share:
- How to approach awards strategically
- Ways to research and select the right awards
- Tips on what makes award entries compelling
- The importance of using accessible language
- How to structure winning narratives and tell compelling stories
- Ways to prepare for judging visits
- What judges actually look for
Resources and linksAbbas Marketing
RIBA Awards Judging Applications
Architizer A+ Awards
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this show đ˛ Share about the show on socials
đ Follow us on Apple or Spotify
đ Leave us a review on Apple or Spotify
đŹ Tell a friend about the show who you think will benefit.
This episode is repurposed from my guest appearance on Michelle Garrett's PR Explored show live on LinkedIn. The lively discussion talks about marketing and PR strategies for so-called "boring" industries. We talk about how to find compelling stories in B2B sectors like construction, engineering, and manufacturing, and why these industries offer a sea of potential riches for marketers willing to dig that bit deeper.
We share:
- How to identify stories in technical industries by looking beyond features to find the human impact, problem-solving angles, and business outcomes.
- Ways to extract compelling narratives from engineers using the "so what?" questioning method to uncover the real benefits and outcomes.
- Why we feel B2B marketing is way more rewarding than B2C
- How to manage client expectations in technical PR
- What effective content repurposing looks like in practice
Resources and linksAbbas Marketing
Garrett Public Relations
minimass
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this show đ˛ Share about the show on socials
đ Follow us on Apple or Spotify
đ Leave us a review on Apple or Spotify
đŹ Tell a friend about the show who you think will benefit.
In this second part of our special two-part episode of the Built Environment Marketing Show, we continue exploring UKREliF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event.
In this episode, we go deep into how to prep before, during and after the event with a host of tips on how you can get the maximum bang from your attendee buck.
DOWNLOAD MY UKREiiF PREP CHECKLIST
Resources and linksAbbas Marketing
UKREiiF
Growth Ignition
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this show đ˛ Share about the show on socials
đ Follow us on Apple or Spotify
đ Leave us a review on Apple or Spotify
đŹ Tell a friend about the show who you think will benefit.
This special two-part episode of the Built Environment Marketing Show focuses on UKREiiF (UK Real Estate Investment Forum), the property and real estate show taking place in Leeds from May 20-22, 2025. I'm Ayo Abbas and am joined by Jeremy Brim from Growth Ignition and special guest Nathan Spencer, Managing Director of UKREiiF, to talk about how you can make the most of their time at the event.
In this episode, we have a look at:
- Strategic planning tips to navigate an event with 13,000+ delegates
- Tips on networking and how to build fruitful business relationships
- New features and formats for 2025 at the show
- Some of the must-see sessions
DOWNLOAD MY UKREiiF PREP CHECKLIST
Resources and linksAbbas Marketing
UKREiiF
Growth Ignition
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this show đ˛ Share about the show on socials
đ Follow us on Apple or Spotify
đ Leave us a review on Apple or Spotify
đŹ Tell a friend about the show who you think will benefit.
Today's episode is part II of a two parter. Make sure you check out part 1 if you haven't had a chance to do so yet. My two amazing guests, Brigitte Clements and Rosie Cade talk about the really important topic of sustainability and climate change which seems to be dropping down in priority of our industry agenda.
We covered a lot of ground across the two episodes including:
- The role of marketing in sustainability
- Tips for effective sustainability communication
- The importance of networking, learning and community
- The role of policy and government
- How you can upskill and be more informed as a marketer
Resources and linksAbbas Marketing
Rising Tide
Loki Architecture and Development
Architects Climate Action Network (ACAN)
Don't Waste Buildings Network
Green Finance Institute
UK Green Building Council (UKGBC)
DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDEAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this show đ˛ Share about the show on socials
đ Follow us on Apple or Spotify
đ Leave us a review on Apple or Spotify
đŹ Tell a friend about the show who you think will benefit.
We're back for 2025 with a new themed approach where I'll be cover a theme or topic from a range of angles over a number of weeks. Today's episode is part I of II. And do I have a treat for you, with two amazing guests, Brigitte Clements and Rosie Cade sustainability and climate change.
Key discussion topics include:
- The role of marketing in sustainability
- Tips for effective sustainability communication
- The importance of networking, learning and community
- The role of policy and government
- How you can upskill and be more informed as a marketer
Resources and linksAbbas Marketing
Rising Tide
Loki Architecture and Development
Architects Climate Action Network (ACAN)
Don't Waste Buildings Network
Green Finance Institute
UK Green Building Council (UKGBC)
DOWNLOAD OUR FREE SUSTAINABILITY COMMUNICATIONS RESOURCE GUIDEAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this show đ˛ Share about the show on socials
đ Follow us on Apple or Spotify
đ Leave us a review on Apple or Spotify
đŹ Tell a friend about the show who you think will benefit.
We're back baby!!
Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. This episode is a short one where I'll be sharing more on how I'm planning to take this show forward this year. I've got lots of excited things lined up so do take a listen and if you've any feedback you'd like to give me do email me ayo@abbasmarketing.com
In this episode* Being back * New format for 25 * What's happening next
Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated.
FreebiesSocial media marketing posting checklist
Practical Snacks Mini-series Playbook
Resources and linksAbbas Marketing
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025.
Ways you can support this show đ˛ Share about the show on socials
đ Follow us on Apple or Spotify
đ Leave us a review on Apple or Spotify
đŹ Tell a friend about the show who you think will benefit.
Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special.
It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise.
In this episode* Data and digits * Themes and clips * Predictions for 2025 * What's next for the show * Bloopers and outakes
Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated.
Freebies from 2024 Social media marketing posting checklist
Practical Snacks Mini-series Playbook
esources and linksAbbas Marketing
Hutton
&Agency
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025.
Ways you can support this show đ˛ Share about the show on socials
đ Follow us on Apple or Spotify
đ Leave us a review on Apple or Spotify
đŹ Tell a friend about the show who you think will benefit.
Episodes in 2024 Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell
Ep 79 : UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal
Ep 78 : Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs
Ep 77: How to win your first projects as a new built environment company?
Ep76: Podcast guesting: here's how to secure more [Practical Snacks mini-series]
Ep 75: Email marketing tips to boost your business bottom line [Practical Snacks mini-series]
Ep 74: SEO basics to keep your content on top [Practical Snacks mini-series]
Ep 73: How to maximise impact on your website home page
Ep 72: Introducing âThe Practical Snacksâ mini-series
Ep 71: Finding the right marketing approach as a small architecture practice, Jon Clayton
Ep 70: What marketing tip would you give a practice starting out today?
Ep 69: Event business development and networking tips
Ep 68: Ep 68: Are you ready to make it happen?
Ep 67: How to make sure you get the most value out of industry event?
Ep 66: Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer
Ep 65: Successful marketing starts with messaging, targeting and positioning
Ep 64: Finding your voice to spark change with Professor Sadie Morgan OBE
Ep 63: The hidden features of LinkedIn: How to power-up your contentâs impact
Ep 62: Introducing AI: get smarter with your built environment marketing
FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.
Today's episode is all about brand and storytelling but from a consultant's perspective.
My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms.
Key discussion topics include:
- Understanding the connection between storytelling and brand
- How to develop your brand strategy to differentiate your practice
- The need to build strong brand foundations
- Whether brand or strategy are a 'dirty' word
- Ways to uncover client perceptions about your firm
Resources and linksAbbas Marketing
Hutton
&Agency
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
FIND OUT ABOUT OUR END OF YEAR SERVICES
Ways you can support this show đ˛ Share about the show on socials
đ Follow us on Apple or Spotify
đ Leave us a review on Apple or Spotify
đŹ Tell a friend about the show who you think will benefit.
ďťżFIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.
The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agenda post budget.
This episode is a B2B Comms Breakdown live that I hosted last Friday with Stacey Meadwell and Shirin Iqbal.
In the live we talked about:
- How to figure out your message and approach that will resonate with the government agenda
- Ways to find opportunities to share your solutions, thoughts and opinions
- What journalists want and are looking for
- The need for speed and quick turnarounds.
About the showTAKE THE BUILT ENVIRONMENT MARKETING SHOW SURVEY AND WIN A POWER HOUR CALL
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Links
Work with Ayo and Abbas Marketing - End of Year services
Cany Ash - Profitable neighbourhoods campaign
Ways you can support this showThis show is independent and if you're a regular listener you can show your support by:
- Donate to help cover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
ďťżFIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.
FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future.
In this episode, we talked about:
- How FCB Studios reimagined their brand strategy and found a refreshed voice
- Why choosing an agency outside the architecture industry led to fresh thinking and an impactful branding approach
- The importance of storytelling and focusing on social impact and cultural value to elevate their brand story
Resources and linksAbbas Marketing
FCB Studios
Nice and Serious
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this show đ˛ Share about the show on socials
đ Follow us on Apple or Spotify
đ Leave us a review on Apple or Spotify
đŹ Tell a friend about the show who you think will benefit.
When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder 'How to win your first projects as a new built environment company'
Even if you're an already established firm, many of the ideas I share in this episode are just as applicable to you.
Resources and LinksAbbas Marketing
Ep 65: Successful marketing starts with messaging, targeting and positioning
SEO basics to keep your content on top
Magnus StrĂśm: Ep 25: Finding your niche and focus
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this show đ˛ Share about the show on socials
đ Follow us on Apple or Spotify
đ Leave us a review on Apple or Spotify
đŹ Tell a friend about the show who you think will benefit.
According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week.
This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share:
- How to research and find relevant podcasts
- The key questions to ask yourself in order to create a compelling pitch
- How to prepare for a podcast interview
- How to promote a podcast appearance
DOWNLOAD OUR PRACTICAL SNACKS MARKETING MINI-SERIES PLAYBOOK HERE
About the showPractical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. Make sure you follow the show wherever you listen, so you donât miss out. And do share with others who you think will find this actionable style content valuable.
The Built Environment Marketing Show is hosted by Marketing Consultant Ayo Abbas and shares best practice pragmatic marketing approaches for architects and engineers.
Resources and linksAbbas Marketing
Listen Notes - Good for podcast research as well as Spotify and Apple
Interchange podcast - the integrated transport delivery podcast I host and produce
Ways you can support this showThis show is independent and if you're a regular listener you can show your support by:
- Donate to help cover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table.
This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing.
Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.
The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you donât miss out. And do share with others who you think will find this actionable style content valuable.
Resources and linksAbbas Marketing
Architizer Future Fest - How to tell better stories to get better clients free webinar
Headline by Co-Schedule
Mailerlite
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Catch up on previous 'snacks'SEO basics to help your content rank on Google
Optimising your website home page
Introducing Practical Snacks
Ways you can support this show If you like this show donât forget that you can help me to spread the word by:
- Donate to help cover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google.
This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank.
Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you donât miss out. And do share with others who you think will find this actionable style content valuable.
DOWNLOAD OUR FREE SEO BASICS CHECKLIST
Resources and linksAbbas Marketing
AHREFS
SEMRush
Keywords Everywhere
Google Search Console
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Catch up on previous 'snacks'Optimising your website home page
Introducing Practical Snacks
Ways you can support this show If you like this show donât forget that you can help me to spread the word by:
- Donate to help cover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing.
This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors who land on it.
Grab your free optimising your website home page checklist.
Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.
The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you donât miss out. And do share with others who you think will find this actionable style content valuable.
Resources and linksAbbas Marketing
Optimising your website home page checklist
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this show If you like this show, donât forget that you can help me to spread the word by:
- Donate to help cover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.
The mini-series is brought to you by Ayo Abbas from Abbas Marketing.
Make sure you follow the show wherever you listen so you donât miss out. And do share with others who you think will find this actionable style content valuable.
Topics that will be covered from next include website home pages, SEO, email, podcasting and LinkedIn profiles.
Resources and linksAbbas Marketing
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this show If you like this show donât forget that you can help me to spread the word by:
- Donate to help cover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Todayâs special episode is part I of a podcast crossover episode. So, Iâm interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here
In Jonâs interview for part 1 he talked about:
- The evolution of digital marketing and how heâs always tended to take a digital-first approach to marketing his practice.
- The importance of building a strong personal brand in architecture
- Local marketing for architecture firms and the need to get stuck in.
- Networking and community engagement and how it can benefit all aspects of your business and mindset.
- How heâs developed websites over the years
- How he has taken a productised approach to market his design services.
Once youâve finished listening, make sure you head over to the Architecture Business Club here https://architecture-business-club.captivate.fm/listen to hear part II of the crossover interview where Jon interviews me about digital marketing for architecture firms.
LinksAbbas Marketing
Jon Clayton
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
Ways you can support this show If you like this show donât forget that you can help me to spread the word by:
- Donate to help cover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week.
This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?".
And you'll hear responses across three main themes. Thanks so much to those who took part.
Julia Nicholls
Rob Fiehn
Pascale Scheurer
Lynda Thompson
Amy Edwards
Shirin Iqbal
Angela Lyons
Alex McCann
Ashley Fauguel
About the showThe show was set up by me Ayo Abbas on July 03 2020 to showcase the very best in built environment marketing. Find out more about the work I do at https://www.abbasmarketing.com/
This episode is an interview from last year with Karen Willeyfrom Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds.
Enjoy.
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. This show is independent and if you're a regular listener you can show your support by:
Ways you can support this show This show is independent and if you're a regular listener you can show your support by:
- Donate to help cover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
This episode is specifically for UK based small practices, consultants and sole founders, so if you're a regular listener and that doesn't sound like you, feel free to skip it.
The Built Environment Marketing Show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. This episode is taken from a live launch last week that I did with Niki Hutchison from Enjoy Marketing about a new one-day Mastermind that we're hosting in London in July.
Find out more about our 'Make It Happen' mastermind day here.
There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events.
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear.
Ways you can support this show This show is independent and if you're a regular listener you can show your support by:
- Donate to help cover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024.
I'm heading to Leeds for UKREiiF if you are and fancy meeting for coffee do email ayo@abbasmarketing.com
Resources and LinksUKREiiF
Build Up
The Build-Up UKREiIF breakfast event - Wednesday 22 May
Abbas Marketing
Oneworks
This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that.
Feel free to email ayo@abbasmarketing.com if you have any questions.
About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbasfrom Abbas Marketing. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear.
Ways you can support this show This show is independent and if you're a regular listener you can show your support by:
- Donate to helpcover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice.
In this episode Sadie shares:
-
How she found her voice
-
The importance of having a mentor helped her to hone her speaking skills and voice
-
Her passion about championing good design and the importance of community
-
Why she believes that the industry needs more diversity
-
Her plans for the future.
Resources and linksAbbas Marketing
dRMM
Quality of Life Foundation
Music in Offices - City of Women
National Infrastructure Commission
Ways you can support this show The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers as well as bringing forward voices that we don't ordinarily get to hear. This show is independent and if you're a regular listener you can show your support by:
- Donate to help cover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Is your built environment firm making the most out of LinkedIn?
It's the social platform for business and has so many hidden features that you may not know exist.
The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell.
LinkedIn has a brilliant range of content creation tools, but not all of them are immediately obvious or are underused as they donât really shout about the fact that they exist.
Many of these features and tools can increase your range of content, boost engagement and propel your reach. They can help you stand out from the crowd and build stronger connections.
We did a deep dive into: Creator mode, LinkedIn Events, LinkedIn Audio and LinkedIn video and tons more.
To access the slides and to watch the video recording for this episode click here.
Resources and LinksAbbas Marketing
Stacey Meadwell
ToolsStreamyard
Restream
Ecamm
Ways you can support this show If you like this show donât forget that you can help me to spread the word by:
- Donate to help cover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers.
2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming.
So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started.
Itâs a case of not being fooled as AI wasnât really the new kid on the block but has been around for quite some time. And itâs already in many of the day-to-day marketing tools you may already use.
We talked about how built environment firms can harness AI in their marketing and provide practical ways of application from marketing, content creation /communications and graphic design perspectives so thereâll be something that will apply to us all.
Key takeaways:
-
A quick rundown on what AI is
-
AI tools that weâve used
-
Practical ways you can get started using AI in your marketing workflows
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers. And I'm happy that we tend to go deep and real conversations with real marketers out in the open. I want you to be so inspired that you come away wanting to try new things.
Resources and LinksAbbas Marketing
Bloom Creative
Bidwells
Click here for the full shownotes including a list of the tools mentioned in this episode.
Ways you can support this show If you like this show donât forget that you can help me to spread the word by:
- Donate to help cover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Hello and welcome to the last The Built Environment Marketing Show of the year. The show is hosted by me, Ayo Abbas and I run my own built environment marketing consultancy, Abbas Marketing.
Today is my special end of year episode so you'll get:
- My podcast stats in numbers
- A whistle-stop tour of the key themes and discussions from my episodes this year
- A look forward to what's in store for '24
- And some of the Bloopers from this season.
Thanks to all my listeners and guests who have supported the show this year.
EpisodesEp 60: From ballerina to architecture marketing with Ellie Sharpe
Ep 59: How to master LinkedIn as marketers
Ep 58: Growing and marketing your profile online with Chris Simmons
Ep 57: Top five marketing mistakes firms make, Ayo Abbas and Stephen Drew
Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II
Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea
Ep 54: B2B Content creation: Avoiding overwhelm and getting strategic
Ep 53: Growing an architectural firm with Andy Matthews, Andy Matthews Studio
EP 52: Boring, boring, boring: how to inject creativity into your marketing
EP 51: Property, pavilions and partnerships with Andrew Foord, JLL
Ep 50: Repurposing and making the most of content with Stacey Meadwell, Susie Lober and Ayo Abbas
Ep 49: Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas
Ep 48: The changing social media landscape with Ayo Abbas
Ep 47: Marketing to help make the world a better place with Tristram Carfrae, Arup
Ep 46: Brand It's Personal, Dominique Staindl, Christopher Moore & Ayo Abbas
Ep 45: A concrete approach to TikTok with Andrew Athias
Ep 44: ChatGPT and AI: A big opportunity?
Resources and links12 days of Martech download
How to tell stories to get better clients webinar- Architizer Future Fest
Ways you can support this show If you like this show donât forget that you can help me to spread the word by:
- Donate to help cover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas fromAbbas Marketing.
Todayâs episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will. Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina.
In this episode, we talk about
- Succession planning and acquisitions
- The power of focusing on the human story and campaigns
- How thought leadership and innovation are key parts of their marketing approach
- Their approach to awards and the role is has played in boosting visibility
- How they've re-adopted an 'old school' tool for presentations, pitches and collaboration
LinksAbbas Marketing
Perkins&Will
U+I
About the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.
Ways you can support this show If you like this show donât forget that you can help me to spread the word by:
- Donate to help cover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Welcome to the latest epsiode of the Built Environment Marketing show hosted by me Ayo Abbas, Marketing Consultant, Content Creator, Speaker and Trainer.
This episode is from a recent live that I did with Stacey Meadwell talking about how marketers can get the most out of LinkedIn. We share tons of practical tips so make sure you have a pen and paper to hand.
In this episode we talk about
- how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content
- how he balances his full time job and side projects
- the disconnect between architecture education and realities of practice,
- the importance of reaching beyond the industry to explain architecture's value to the public.
- why more architects should embrace marketing to communicate their skills
Links
Abbas Marketing
Stacey Meadwell
Watch previous episodes of Stacey and Ayo's B2B breakdown Lives
About the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.
Ways you can support this show If you like this show donât forget that you can help me to spread the word by:
- Donate to help cover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.
In this episode, I interview Chris Simmons, an architect, illustrator and educator who has grown a large Instagram following. Chris is an associate director at architecture practice Squire and Partners, mentors young architects through his Architects INstruction Community, runs sketching schools and has a newsletter about wellbeing. Basically, he's busy, busy busy!!
I connected with Chris Simmons online via LinkedIn during one of the lockdowns and have been impressed and following his content ever since. He shares a wealth of knowledge about working in architecture, drawing and sketching as well as creating brilliantly engaging video content. If you've not done so already - it's well worth checking out Chris' Instagram and LinkedIn profile for inspo.
In this episode we talk about
- how Chris uses video content and sketching to engage audiences including hhis process for scripting and editing high-quality content
- how he balances his full time job and side projects
- the disconnect between architecture education and realities of practice,
- the importance of reaching beyond the industry to explain architecture's value to the public.
- why more architects should embrace marketing to communicate their skills
Links
Squire and Partners
Abbas Marketing
Architects Instruction
The well-meaning Architect
About the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.
Ways you can support this show If you like this show donât forget that you can help me to spread the word by:
- Donate to help cover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode was recorded as a LinkedIn Live that I did with Stephen Drew from the Architecture Social.
Iâve seen a lot as a marketer, so I was pretty chuffed to talk through the Top 5 mistakes that I see firms make when marketing.
Our chat has now been turned into my latest podcast episode that is out today.
It's a fun, high-energy, tongue-in cheek episode packed with hints, tips, banter and stories so you can avoid the pitfalls that weâve identified.
Resources and LinksAbbas Marketing website
Architecture Social Website
Build-Up Networking Community
Viral post with to.scale co-lab with Architecture Social
About the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.
Ways you can support this show If you like this show donât forget that you can help me to spread the word by:
- Donate to help cover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one.
In this episode, we cover:
â˘How we can gain more credibility as marketers
â˘The importance of innovation and creativity
â˘The role of AI in marketing
â˘Prioritising quality over quantity.
Resources* Abbas Marketing * Hoare Lea website
About the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.
Ways you can support this show If you like this show donât forget that you can help me to spread the word by:
- Sharing about the show on social
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.
Iâve been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation.
We cover:
- The importance of thought leadership, how to get buy-in for it and how to do it.
- How they take a âno brochureâ approach and champion digital
- How they choose digital channels
- The importance of diversity and inclusion.
Resources
- FT Longitude | The B2B Thought Leadership Agency
- Mr B & Friends | Brand strategy and design agency | Bristol UK
- Hoare Lea | Engineers of human experiences.
- Built environment marketing consultancy | Abbas Marketing
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.
Ways you can support this show
If you like this show donât forget that you can help me to spread the word by:
- Sharing about the show on social
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or tell a friend about the show who you think will benefit.
Articles, blogs, videos, podcasts, carousels, panelsâŚthe B2B content options are many and varied, as are the platforms and outlets on which to publish.
Time is always short, and overwhelm is understandable. So:
- How do you decide what type of content to create?
- Is it OK to stick to one type of content?
- Which content channels should you use, and how many?
This episode is taken from a live that I Ayo Abbas did over on LinkedIn with Stacey Meadwell for our new monthly live series called the B2B Comms Breakdown.
Resources and links
- Find out about Abbas Marketing
- Check out Stacey's website
Bye bye for now
This podcast is now taking a bit of a Summer break and will be back in September.
More on the show
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects.
If you like the show, do us a favour and leave us a review. It'll help more people to find us. Head to Apple podcasts to share some kind words. Thanks, Ayo
Welcome to the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.
Todayâs episode is with Andy Matthews who is a co-founder of an architectural practice called Roach Matthews. I first met Andy a few years back when his practice was starting out and he was a panellist on one of our Build Up networking events on new practices. He was impressive then, particualry in the strategic way that he approached marketing and BD.
It was great to catch up now to see how his practice has evolved over the past two years and what systems and processes heâs looking to get in place.
Resources and links
- Find out about Abbas Marketing here
- Check out Andy Matthews
- Roach Matthews
- BuildUp talk with Andy Matthews - Homing In aAcking a Punch webinar about small practices
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects.
Ways you can support this show
If you like this show donât forget that you can help me to spread the work by:
- Sharing about the show on social
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or tell a friend about the show who you think will benefit.
Want to win a bottle of champagne to celebrate our podcast hitting 10K downloads and its 3rd birthday? Just leave a review on Apple podcasts, take a pic, share on socials or with Ayo Abbas to be in with a chance to win. UK only and the draw will happen at the end fo July. Find out more here.
Are you tired of seeing tons of boring marketing in the built environment? Well, you're in luck with this week's episode.
It is a short solo episode where I talk about the plethora of boring marketing and how more marketers should be taking a stand to stop it.
Resources and links
- Find out about Abbas Marketing here
- Check out Rob Mayhew
- View Hobbycraft Wimbledon
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects.
Ways you can support this show
If you like this show donât forget that you can help me to spread the work by:
- Sharing about the show on social
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
If social media posting is something you have to do - download my free checklist with handy tips. Download here
How do you make the most out of events and conferences as part of your marketing? As I was heading to UKREiiF last month I interviewed Andrew Foord, Head of UK Marketing at JLL before and after the show.
I wanted to see how they approached a major conference where they took a large contingent of staff, hosted their own pavilion and ran a raft of networking events. It's a fascinating conversation which I hope you enjoy.
Resources and links
- Find out about Abbas Marketing here
- Check out JLLâs website
- Find out more on UKREiiF
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects.
Ways you can support this show
If you like this show donât forget that you can help me to spread the work by:
- Sharing about the show on social
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Your support is much appreciated and helps more people to get to hear our interviews.
If social media posting is something you have to do - download my free checklist with handy tips. Download here
On the back of attending UKREiiF and other events happening in the current events season, this episode is all about making the best of great content through repurposing so that you get more out of your content.
This episode is an example of repurposing in itself, as it's a podcast version of our "It's A B2B Comms Thing' LinkedIn live series from 2022.
Resources and links
- Find out about Abbas Marketing
- Check out Stacey's website
- Find out more about Susie Lober
- Shield
- Otter
- Meet Edgar
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects.
Ways you can support this show
If you like this show donât forget that you can help me to spread the work by:
- Sharing about the show on social
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Your support is much appreciated and helps more people to get to hear our interviews.
If social media posting is something you have to do - download my free checklist with handy tips. Download here
Events and conferences are a big investment from both a financial and time perspective but also are a huge opportunity. Todayâs episode is jam-packed with hints, tips and practical ideas about how you can make the most out of events so you harness them to get the most value.
As Iâm off to UKREIIF in a few weeks, Iâm speaking to Nathan Spencer, Director who is talking about how to get the most out of events from an exhibitor perspective. Then I interview BD expert Karen Willey from Always Thinking about how to get the most out an event for business development. Finally, I do a deep dive into how to maximise your event presence before, during and after.
Resources and links
- Find out about Abbas Marketing here
- Check out Always Thinkingâs website
- Find out more on UKREIIF
- Link to Karenâs MIPIM posts on LinkedIn
- Blinqdigital business cards
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects.
Ways you can support this show
If you like this show donât forget that you can help me to spread the work by:
- Sharing about the show on social
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Your support is much appreciated and helps more people to get to hear our interviews.
If social media posting is something you have to do - download my free checklist with handy tips. Download here
Today's episode is a solo one where I'm sharing my thoughts on the changing social media landscape - what's hot and what's not. It's adapted from a talk that I did as part of CommsFest last month, an event for housing associations' comms people.Â
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run  Abbas Marketing, a creatively technical marketing consultancy for engineers and architects.Â
Ways you can support this show
If you like this show donât forget that you can help me to spread the work by:
- Sharing about the show on social
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Your support is much appreciated and helps more people to get to hear our interviewsÂ
Resources
If social media posting is something you have to do - download my free checklist with handy tips. Download here
Todayâs interview is a special one. Itâs with Tristram Carfrae who is a Deputy Co-Chair of Arup. Arup is a global sustainable development consultancy, delivering work focused on producing safe, inclusive and resilient communities, infrastructure and cities.
Arup is a firm I know well as I have had two stints working there one when I was full-time there from 2006 â 2009 and another more recently as a consultant with their Arup University marketing team.
In this episode we cover:
- why Arup invests in marketing
- why Arup is looking to broaden the marketing conversations they have from traditional audiences
- the impact of digital and Covid on how they go to market
- why and how Tristram approaches LinkedIn.
The Built Environment Marketing Show is a bi-weekly podcast hosted by marketing consultant Ayo Abbas.
Resources
Arup websiteAbbas Marketing website
Support this show by:
- sharing us on social
- following us on Apple or Spotify
- leaving a review on Apple or Spotify
- or telling a friend about the show who you think will benefit.
If you're interested in built environment marketing, why not join 1000 other architects and engineers by joining my email list? Subscribe here
Todayâs show is a bit of a collab with BuildUp â a built environment marketing community network. This episode is about personal brand and is taken from a fireside chat online session that I participated in earlier this week. The interviewer is Dom Staindland the other speaker isChris Moorefrom Price and Myers.
In this episode youâll hear about:
- What personal brand is and why everyone has one
- The importance of reputation, credibility and visibility
- How personal brand brings opportunities
- How to get started if youâre an introvert
- How to support your colleagues with their personal brand
The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related.
The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news.
Ways you can support this show
If you like this show donât forget that you can help me to spread the work by:
- Sharing about the show on social
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Your support is much appreciated and helps more people to get to hear our interviews
Resources
Abbas Marketing websiteBuild UpPrice and Myers
Head here to sign up now!
If you're interested in built environment marketing, why not join 1000 other architects and engineers by joining my email list? Subscribe here
Todayâs interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia. Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off.
This interview was recorded the morning after Philadelphiaâs loss in the Superbowl.
In this episode:
- How his boss reached out to him to join their firm even though they had no social media presence
- What makes a good video and content
- And how employees and contractors are now approaching him to be featured on TikTok
- How to measure success on TikTok
The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related.
The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news.
Ways you can support this show
If you like this show donât forget that you can help me to spread the work by:
- Sharing about the show on social
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Your support is much appreciated and helps more people to get to hear our interviews
Resources
Abbas Marketing websiteSilvi Materials
Head here to sign up now!
If you're interested in built environment marketing, why not join 1000 other architects and engineers by joining my email list? Subscribe here
Welcome back to the new season of The Built Environment Marketing Show.
And to mix things up this year I'll be doing a mix of solo episodes and interviews and still publishing once a month.
Today's episode is hosted by me Ayo Abbas and sees me gettng to grips with my view on ChatGPT and AI technology. I look into it from a built environment, a marketing and an educational perspective.
The Built Environment Marketing Show is a podcast for architects, engineers and marketers.
The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing., a creatively technical marketing consultancy for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news.
Ways you can support this show
If you like this show donât forget that you can help me to spread the work by:
- Sharing about the show on social
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Your support is much appreciated and helps more people to get to hear our interviews
Resources
Abbas Marketing website
Head here to sign up now!
If you're interested in built environment marketing, why not join 1000 other architects and engineers by joining my email list? Subscribe here
Hello and welcome to The Built Environment Marketing Show roundup hosted by marketing consultant Ayo Abbas from Abbas Marketing.
In this episode, I share:
- the marketing trends I think we should be paying attention to in '23
- share some of the best clips and advice from my interviews in 2022
- talk about what's next for this show in 23.
- the funniest blooper from all the interviews this year
The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related.
Ways you can support this show
If you like this show donât forget that you can help me to spread the work by:
- Sharing about the show on social
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Your support is much appreciated and helps more people to get to hear our interviews.
If you want to suggest ideas for potential guests next year please do email me ayo@abbasmarketing.com
Episodes featured in this specialEp 30: Marketing models: Groups/online programmes with Nikita Morell and Sara Kolata
Ep 31: Marketing models: Consultants, Freelancers & Independents with Julia Nicholls and Dominique Staindl
Ep 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke Neve
Ep 33: Finding your tone of voice in communications, Simon Drayson, Juliette Mitchell and Darren Leach
Ep 35: Communicating Engineers, Chris Moore, Price & Myers
Ep 36: How to improve your website without spending a ton of money with Tom Garfield
Ep 37: Putting your best business foot forward to win work â Leonie Thomas
Ep 38: How to get your LinkedIn activity firing on all cylinders, Stacey Meadwell
Ep 40: Securing PR without projects, Hannah Cox
Ep 41: Sustainability communications - why we all need to upskill, with Ayo Abbas
Ep 42: Research, Resi and Gen Z with Sarah Canning and Deenie Lee
ResourcesAbbas Marketing website#12DaysOfMartech
Head here to sign up now!
If you're interested in built environment marketing, why not join 1000 other architects and engineers by joining my email list? Subscribe here
Today's show is a cracker and takes a slightly different angle as we delve more into the world of business-to-consumer (B2C) marketing and talk about the private residential sector.
My two amazing guests are Sarah Canning and Deenie Lee, co/founders of the marketing agency The Property Marketing Strategists.
In this episode, we talk about:
- Why data and research should be the foundation of your marketing
- Why we all need to get better at listening to young people and acting on that information
- Why firms need a proper budget for research
- The differences between B2C and B2B marketing
- The missing layer of leadership in marketing teams and what can be done to fill it
The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related.
The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news.
Ways you can support this show
If you like this show donât forget that you can help me to spread the work by:
- Sharing about the show on social
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Your support is much appreciated and helps more people to get to hear our interviews
Resources
Abbas Marketing website
The Property Marketing Strategists website
The Property Marketing Lounge podcast
Head here to sign up now!
If you're interested in built environment marketing, why not join 1000 other architects and engineers by joining my email list? Subscribe here
Welcome to my first proper solo episode of The Built Environment Marketing Show. A show hosted by me Ayo Abbas, from Abbas Marketing.
As it's the last day of COP27 it seems apt to release an episode about why I think all marketing communications need to upskill when it comes to sustainability-related communications.
Anyway, do take a listen to this short solo episode and do let me know what you think.
The report that I talked about in the episode that was released at COP27 designed to as a framework to stop greenwashing is Integrity matters, from the UN High Level Expert Group on Net Zero Emissions Commitments of Non-State Entities
Resource
As mentioned in the episode I've created the following:
- Sustainability communications resource web page and guide
Ways you can support this show
If you like this show donât forget that you can help me to spread the work by
- Sharing about the show on social
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
- Your support is much appreciated and helps more people to get to hear our interviews
Let's talk about your marketing challenge
Got a marketing challenge that you're grappling with?
Why not drop Ayo a line to set up an initial chat to talk things through.
Todayâs special interview is a deep dive into âSecuring PR without projects.â My guest was creative PR expert Hannah Cox MCIPR.
We covered everything from the difference between press and PR, what journalists really want, wider PR/Comms opportunities worth exploring, how to follow up with a journalist without pestering them, messaging and much more.
The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.
And itâs still hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news.
Ways you can support this show
If you like this show donât forget that you can help me to spread the work by:
- Sharing about the show on social
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Your support is much appreciated and helps more people to get to hear our interviews
Resources
Abbas Marketing
Hannah Cox Creative
Answer the public
Let's talk about your marketing challenge
Got a marketing challenge that you're grappling with?
Why not drop Ayo a line to set up an initial chat to talk things through.
The growth in podcast listening in the UK is due to grow to 28 million listeners by 2026. If you fancy getting a piece of the podcasting pie for your business do check out my podcast interview with Comms Consultant Emma Drake where we talk about podcasting for growth.
We cover a lot of ground including:
- What to think about when picking a topic and format for your podcast
- Why starting off as a guest is a good way to get to know the podcasting ropes
- How to pitch successfully to secure podcast guest interviews
- What to think about when choosing a podcast host
- How to register your podcast
- Tools to get started and to help manage your podcast
- ¡The pitfalls of âfreeâ tools and what to look out for
The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.
And itâs still hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news.
Ways you can support this show
If you like this show donât forget that you can help me to spread the work by:
- Sharing about the show on social
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Your support is much appreciated and helps more people to get to hear our interviews
Resources
Abbas MarketingHenbe Communications
Communications Strategy That Works
SpeakPipeMemo.fm
Podfollow
Zencastr
Libsyn
Buzzsprout
Garageband
Audacity
Let's talk about your marketing challenge
Got a marketing challenge that you're grappling with?
Why not drop Ayo a line to set up an initial chat to talk things through.
LinkedIn is the social platform for business and in this episode which is my 3rd recording over on LinkedIn we took a deep dive into âHow to get your LinkedIn activity firing on all cylinders with my guest property writer Stacey Meadwell.
We covered a lot of ground including:
- what to post
- what makes a good post
- what types of posts to do and how often to post
- why going viral isn't everything
- how to stop the scroll
- why you need to engage and comment not just post
And loads, loads more.
It's a fun, lively conversation and is packed with hints, tips, ideas and laughter. And we even answer a few questions from our audience.
The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy.
And donât worry itâs still hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news.
Ways you can support this show
If you like this show donât forget that you can help me to spread the work by:
- Sharing about the show on social
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Your support is much appreciated and helps more people to get to hear our interviews
Resources
Abbas Marketing
Stacey Meadwell
John Espirian
Let's talk about your marketing challenge
Got a marketing challenge that you're grappling with?
Why not drop Ayo a line to set up an initial chat to talk things through.
Work-winning and networking are fundamental parts of staying in business, so it was a joy to talk to Leonie Thomas from Red Jasper Consulting on these two very important things.Â
We delved into:
- The difference between responding vs reacting when it comes to bidding
- The importance of having the right mindset as a bidder and how it can positively transform how you work.
- Networking tips both online and in real life
The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy. And donât worry itâs still hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news
Ways you can support this show
If you like this show donât forget that you can help me to spread the work by:
- Sharing about the show on social
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Your support is much appreciated and helps more people to get to hear our interviewsÂ
Resources
The Abbas Marketing website
Blinq
Leonie Thomas
Conversions, behavioural analytics, SEO, backlinks, cyber security, the importance of having a good content strategy and how to avoid rage clicks are just some of the topics covered in this highly action packed episode of The Built Environment Marketing Show.
My guest is Tom Garfield from Tom Garfield Marketing and we take a deep dive into âHow to improve your website without spending a ton of moneyâ. This episode was recorded live on LinkedIn on Monday October 03 2022.
The Built Environment Marketing Show is the new name for Marketing In Times of Recovery cos who wants a podcast name tied to the state of the UK economy. And donât worry itâs still hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy that bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news
Ways you can support this show
If you like this show donât forget that you can help me to spread the work by
- Sharing about the show on social
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Your support is much appreciated and helps more people to get to hear our interviews
Resources
The Abbas Marketing websiteTom Garfield Website Microsoft ClarityGoogle AnalyticsHotjar
Hello and welcome to The Built Environment Marketing Show and Iâm still your host Ayo Abbas from Abbas Marketing.
This special episode is to let you know about our new podcast name and that we'll start our new season of episodes on here from Friday October 07.
And the biggest news is that we're going live every day next week. W/c October 3 where I'll be live on LinkedIn recording interviews which will then be turned into podcast episodes.
The line up is:
Monday Oct 03 How to improve your website without spending a ton of money â Tom Garfield https://lnkd.in/eesUYnF7
Tues Oct 04 Putting your best business foot forward to win work â Leonie Thomas https://lnkd.in/ewAmvGVS
Weds Oct 05 How to get your LinkedIn activity firing on all cylinders â Stacey Meadwell https://lnkd.in/efYWCEJn
Thurs Oct 06 Podcasting - a route to grow your business? â Emma Drake https://lnkd.in/evAAvAkB
Fri Oct 07 Securing press without projects â Hannah Cox MCIPR https://lnkd.in/eRWzhhXr
Hope to see you live or if not make sure you hit the follow button wherever you tend to listen to podcasts and I look forward to seeing you then.
Thanks so much for being a regular listener of Marketing In Times of Recovery hosted by me, Ayo Abbas, a built environment marketing consultant.Â
To celebrate hitting a milestone of 6000 downloads I wanted to share a bit more about how the podcast came about with you. Â
The show will be on a break until September so do use the summer to relax and catch up on the previous 35 episodes.Â
See you in September!
Anyone who knows me, knows that I do love engineers and engineering in general, way more than I love architecture truth be none. So, todayâs interview is a bit of an engineering marketing fest with Chris Moore who leads the communications team at engineering firm Price and Myers and he is also on the BuildUp! Built environment networking group committee which I also am part of.
In this episode, we look
- The importance of brand, tone of voice and writing
- How to help a firm with over 40 years of history be cool and brave
- And the challenge that engineers face when it comes to communications and communicating in general
Timestamps
00:05: Introduction
01:46: Chris's background
06:50: Starting at Price & Myers
07:25: Lack of face-to-face during lockdown
09:17: The Price & Myers website and how it is portrayed
13:47: Engineers vs architects when it comes to communication
16:26: Price & Myers' approach to marketing
19:09: The PANDA tool
24:59: Becoming more inclusive and diverse
31:04: Encouraging children into engineering
34:43: Remote studio setup
39:22: Advice for those in the business, including business leaders
46:29: Final thoughts
Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com Sign up for my monthly roundup here for the latest built environment marketing news
Help support the show
If you like this show donât forget that you can help me to spread the work by
- Sharing about the show on social
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Your support is much appreciated and helps more people to get to hear our interviews
Resources
The Abbas Marketing websitePrice and Myers WebsitePANDABuild UP
If youâre looking to hire an interim or trying to change your marketing strategy to a new focus, this is the episode for you. It features Caroline Copland who is an interim marketing director talking about her latest role at Rider Levett Bucknall.
In this talk we look at:
- Moving from a regional led to sector led strategy
- How listening holds the key to marketing success
- How to hire and get the most out of marketing teams including interim
Timestamps
00:04: Introduction
03:43: All about RLB
06:18: Joining a new team during lockdown
09:43: Restructuring from regionally-led to sector-led
11:34: Other marketing challenges
13:50: The marketing team approach
15:28: Levelling up, and UKREiiF
17:39: Taking a direct marketing approach
19:36: Delivering the right narrative and adding value
20:32: Defining marketing success
21:40: Employer of Choice campaign and being yourself
23:44: Advice for taking on an interim role
25:19: For those looking to make their mark in marketingâŚ
28:05: Final thoughts
Marketing In Times of Recovery is a built environment hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com Sign up for my monthly roundup here for the latest built environment marketing news
Help support the show
If you like this show donât forget that you can help me to spread the work by
- Sharing about the show on social
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Your support is much appreciated and helps more people to get to hear our interviews
Resources
The Abbas Marketing websiteCaroline's Consultancy websiteRider Levett Bucknall website
Iâm finalising my next podcast interview, so time for another throwback this week, my interview with Pascale Scheurer from July 2020. As itâs Digital Construction Week, this conversation feels even more pertinent covering âStrategy, technology & digitalâ.Â
Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at marketing today and the importance of attracting and retaining talent. And why we all need to build relationships and networks.Â
Key takeaways
- Using more digital channels
- Focus on attracting and retaining the best talent
- Building relationships & networks
- Being mindful of others
Links
Podcast host - Ayo Abbas
Pascale Scheurer
Surface to Air
Perkins & Will
Ray Kurzweil
Peter Diamandis
Have you figured out the tone of voice for your business and what matters to you and most importantly clients? Does your communication style really embody who you are?
My guests are writer Juliette Mitchell from Architypal and Darren Leach and
Simon Drayson from architectural practice George and James.
In this episode, we look at how Simon and Darren worked with Juliette to develop their tone of voice and how to write for humans. Yes, real actual people! We also talk about how going through the process of writing their website has positively impacted other aspects of their business and what theyâre doing now to market their business.
Timestamps
00:04: Introduction
02:42: Where the name George & James Architects comes from 03:27: How George & James started
05:19: Meeting Juliette and developing the website 12:11: Wanting to remain professional
15:35: Words shape the business 19:17: A shameless plug for new staff, and the blog 25:02: Website FAQs
28:20: Advice for starting to develop a web site
33:01: Archiboo shortlist and the RIBA plan of works
39:18: Final thoughts
Marketing In Times of Recovery is the bi-weekly built environment marketing podcast hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing. Sign up for my monthly roundup here for the latest built environment marketing news
Sharing is caring
If you've learned something from listening why not share it with one other person in your network who you think will find it useful. As my 7 year old son says - sharing is caring plus it really does help to spread the word about the show. Oh, and thanks by the way, your support is much appreciated.
Resources
The Abbas Marketing website
The George and James websiteThe Alternative Guide to the RIBA Plan of Works The Architypal website
Today I'm replaying my most downloaded episode with one of my most fascinating conversations with Rick Robinson who leads the global smart places team at Jacobs. This was recorded during lockdown one in August 2020 so it's interesting to look back on what was going on then and how much is still very much relevant today.
Rick aka The Urban Technologist is a tech and digital pioneer who brings a unique macro level perspective to our built environment conversation. He touches on some of the major issues such as climate change including the Pivot Projects initiative that he's been taking part in , net zero and digital poverty that society and our industry must look to address.
Key Takeaways
- The importance of personal brand and how that can help companies and build trust
- The role of smart cities and digital infrastructure in a post covid world
- Potential areas of opportunity for built environment practitioners as we reimagine our cities Tips for those looking to start their journey on social media.
As always, if you enjoy this podcast please do consider leaving a review on Apple podcasts or Spotify. And I'll see you again in two weeks' time with a new episode.
Resources
JacobsPivot ProjectsThe Urban TechnologistAbbas Marketing
Collaboration is a hot topic across the built environment as people realise that we can do so much more together so todayâs episode delves into collectives and how they can help to supercharge your marketing.
My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who work as part of collectives.
Timestamps
00:00:00: Introduction
00:01:38: Tanisha's and Luke's collectives 00:04:02: Luke's three steps 00:07:49: Tanisha's MO 00:10:37: Clients' benefits from employing a collective 00:13:31: Downsides to collectives 00:17:17: Collective success stories 00:22:42: How to appoint a collective
00:27:24: Be prepared to receive honest feedback 00:35:39: Final thoughts
Marketing In Times of Recovery is the built environment marketing podcast and this is the third part of my marketing models mini-series which looks at different ways to get your marketing done. Check out episode 1 here - group/online programmes and episode 2 here - consultants/independents.
Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing. Sign up for my monthly roundup here for the latest built environment marketing news
Rate and review
If you like the show and youâre listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if youâre feeling really inspired do leave us a written review on Apple or Spotify as I really do love hearing what you think of the show.
ResourcesAbbas MarketingComms CritsLDN CollectiveConcept CultureNeve.agency
Have you considered hiring a consultant or freelancer to get your built environment marketing done? Then this is the episode for you.
My guests are Julia Nicholls and Dominque Staindl who talk about their work as communications consultants. We look at:
¡ how the consultant/freelancer model works
¡ how to find the right consultant for you
¡ how to clarify what you want: strategy, strategy and implementation or just implementation
¡ how consultants can being a fresh communications perspectives
Marketing In Times of Recovery is the built environment marketing podcast and this is the second part of my marketing models mini-series which looks at different ways to get your marketing done.
Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing. Sign up for my monthly roundup here for the latest built environment marketing news
Rate and review
If you like the show and youâre listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if youâre feeling really inspired do leave us a written review on Apple or Spotify as I really do love hearing what you think of the show.
ResourcesAbbas MarketingJulia NichollsDominique Staindl
Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And Iâm your host Ayo Abbas, founder and director of Abbas Marketing.
Welcome to the first of my very special three-part series that will look at Marketing Models: Different Ways To Get Your Marketing Done. In this first episode we take a look at group and online programme by interviewing Nikita Morell and Sara Kolatawho share why they think this is the marketing model for the future.
The idea for this mini-series came from the fact that many built environment practices think the only way to get your marketing done is via someone in-house or an expensive agency.
Rate and review
If you like the show and youâre listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if youâre feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.
ResourcesAbbas MarketingNikita Morell's Site Smart programme - enrollment closes 1st April
Sara Kolata's 7 Day Challenge
Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And Iâm your host Ayo Abbas, founder and director of Abbas Marketing. We are back after an extended end-of-year break.
This episode is the trailer for a special mini-series I'm running over the next three weeks which will look at Marketing Models: Different Ways To Get Your Marketing Done.Â
The idea for this mini-series came from the fact that many built environment practices think the only way to get your marketing done is via someone in-house or an expensive agency. In this series of episodes, we look at three other ways which are group/online programmes, consultants/freelancers and collectives. Â
The episodes will go live weekly from next Friday. Then we'll be back to our usual bi-weekly interview format.Â
Rate and review
If you like the show and youâre listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if youâre feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.
Welcome to a very special episode of Marketing In Times of Recovery. I'm your festive host, Ayo Abbas, Founder and built environment marketing consultant at Abbas Marketing.Â
My podcast during 2021 has had many many inspirational guests so this special episode is a zippy round-up of some of their best truthbombs and marketing advice that I hope will inspire your marketing efforts into 2022.Â
And this roundup features:
- Susie Lober, Lo Marketing, Episode 15
- Emily Binning, WSP, Episode 16
- George Bradley, BVDS, Episode 17
- Nikita Morell, Dave Sharp and Amy Edwards, Episode 19
- Rebecca Snow, Stiff + Trevillion, Episode 20
- Stephen Melville and James Solly, Format Engineers, Episode 21
- Vivi Korama Kala, Jestico and Whiles, Episode 22
- Danielle Regan and Dave Hendy, Mace, Episode 23
- Iben Falconer, SOM, Episode 24
- Magnus Strom, Strom Architects, Episode 25
- Helen Kettleborough, Gleeds, Episode 26
- Trudy Lewis, Colinear, Episode 27
If you've liked this episode and the series throughout the year please do give us a Christmas share on social media so that more people get to hear about the show. Â
Have a lovely break and I'll see you in Feb 2022.Â
Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And Iâm your host Ayo Abbas, founder and director of Abbas Marketing. Â
Today my guest is Trudy Lewis from Colinear. Trudy is a communications consultant, an exec coach and a podcaster so there was a lot of topics for us to talk about. Iâve known Trudy from when we both worked at Mace so this interview was a fun one to do.Â
We look at:
- how construction firms can strengthen what they do internal comms wis
- delving into what leadership consulting entails and how it can help leaders to excel
- podcasting and how it can supercharge your business.
This episode was recorded on 16 November 21
Rate and review
If you like the show and youâre listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if youâre feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.
ResourcesAbbas MarketingColinearCalm Edge Rebels
Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And Iâm your host Ayo Abbas, founder and director of Abbas Marketing. Â
Today my guest is Helen Kettlebrorough from Gleeds. Gleeds is a company whose marketing has caught my attention in the past few years for being smart, distinctive and colourful. Â
In our conversation, we cover how Gleeds marketing is: Â
- moving towards being more strategic and customer-focused
- taking a sector-focused and campaign led approach
- having a clear brand and tone of voice that is both professional and playful
- using LinkedIn to drive relationships and business
This episode was recorded on 26 October 2021.
Rate and review
If you like the show and youâre listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if youâre feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.
Resources
Abbas Marketing
Gleeds
Hello and welcome to Marketing In Times of Recovery, the bi-weekly built environment marketing podcast. And Iâm your host Ayo Abbas, founder and director of Abbas Marketing.
Today my guest is Magnus StrĂśm from StrĂśm Architects who design one-off high-end houses.
Magnus takes a laser-focused approach to marketing and in this interview, we touch on how:
- the practice focuses on a very specific niche and the challenges surrounding finding and working with one-off, private clients
- they approach the media and awards
- social media and digital has played a huge role in their business.
Rate and review
If you like the show and youâre listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if youâre feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.
This episode was recorded on 08 October 2021.
Resources
Abbas Marketing
StrĂśm Architects Dave Sharp â Instagram is dead - MITR podcast
Hufton + Crow Photography
James Silverman Photography
John Pawson
Gino Wickman
Greg McKeown â essentialism
Seth Godin â This is Marketing
The Business of Architecture podcast
Hello and welcome to the latest episode of Marketing In Times of Recovery. And Iâm your host Ayo Abbas, a built environment marketing consultant who delivers strategy, awesome content and campaigns for leading built environment firms.
I first heard todayâs guest on a podcast last year and she has been on my wishlist ever since. She is Iben Falconer from SOM and sheâs based in New York.
In this fascinating interview we touch on:
- how large firms handle and manage marketing and BD,
- her quest to demystify business development and how sheâs working on a long-term strategy to embed BD across their global firm.
- how she leads their global marketing and BD team and what itâs like to start a new role during a global pandemic.
Rate and review
If you like the show and youâre listening on Apple or Spotify do take a second to hit the button that gives us a 5-star rating as that helps more people find out about us. Plus if youâre feeling really inspired why not leave us a written review on Apple podcasts as I really do love hearing what you think.
This episode was recorded on Thurs June 03 2021
Resources
Abbas Marketing
SOM
Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.
It's part two of my interview with Danielle Regan and Dave Hendy from Mace. If you've not checked out part 1 make sure you do before hitting play here.
In our discussion, we talk about:
- The process Mace took to set their new 2026 business strategy including how internal staff feedback led them to take the leap to be bolder in their strategic ambitions.
- How website traffic grew 70% in the last year and what steps they're taking to drive traffic and the data they're using to drive their content strategy.
- How they're navigating the hybrid event conundrum.
Rate and review us
Please rate and review us if youâre listening on Apple podcasts as itâs lovely to hear what you think plus it helps us to spread the word. Or why not leave me a voice message saying what you think of the show at memo.fm
ResourcesAbbas MarketingMace Group
This episode was recorded on July 01 2021.
Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.
It's part one of a two-parter with todayâs guests are Danielle Regan and Dave Hendy from Mace.
In our discussion, we talk about:
- The role of the business partner as the glue that joins the marketing team with the business.
- The McKinsey Framework that helped support Maceâs business strategy through the pandemic
- How the role of internal comms became more open and transparent.
Rate and review us
Please rate and review us if youâre listening on Apple podcasts as itâs lovely to hear what you think plus it helps us to spread the word. Or why not leave me a voice message saying what you think of the show at memo.fm
ResourcesAbbas MarketingMace Group
McKinsey Framework - Beyond coronavirus: The path to the next normal
This episode was recorded on July 01 2021.The next episode is live now if you want to find out more about how Mace tackled internal comms and purpose.
Hello and welcome to the latest episode of Marketing In Times of Recovery hosted by Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.
Itâs April 29 2021 and todayâs guest is Vivi Koroma Kala who does the marketing at architectural firm Jestico and Whiles. Â
In our discussion, we talk about their work as an employee-owned practice, how they tackle digital marketing and social media and events. We also touch on our mutual love for all things career development related by Amazing If.
If youâre a regular listener to the show â make sure you subscribe so you never miss out on an episode and help us to spread the word.
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ResourcesJestico + WhilesAbbas MarketingAmazing IfBuild Up The Architecture Marketing Forum
Hello and welcome to the latest episode of Marketing In Times of Recovery. Iâm your host Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.Â
Todayâs guests are the highly talented engineers Stephen Melville and James Solly who run Format Engineers. I know both of them from when I worked at Ramboll many moons ago.Â
In our discussion, we talk about a host of things from:Â
- how they stand out from traditional structural engineering firms
- why they love being involved through all stages of a project and why they feel itâs so important
- and finally the types of marketing tactics that have worked for them.
If youâre a regular listener to the show â make sure you subscribe so you never miss out on an episode and help us to spread the word.Â
This episode was recorded on **Thurs April 01 2021.
Rate and review us**
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ResourcesFormat EngineersAbbas MarketingStephen's RIBA Journal article
Hello and welcome to the latest episode of Marketing In Times of Recovery. Iâm your host Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.
Todayâs guest is the rather lovely Rebecca Snow who is the Communications Director at West London-based architectural firm Stiff + Trevillion.
In our discussion we talk about:
- their work as a practice
- how theyâve fared in the past year,
- how they tackle digital marketing and social media
- and why being a responsible business is a key part of who they are.
If youâre a regular listener to the show â make sure you subscribe so you never miss out on an episode and help us to spread the word.
This episode was recorded on **Thurs April 22 2021.
Rate and review us**
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ResourcesStiff + Trevillion websiteAbbas MarketingAHMM - White Collar FactoryWitherford Watson Mann ArchitectsHeart of the CityBuild Up
Hello and welcome to the latest episode of Marketing In Times of Recovery. Iâm your host Ayo Abbas, a built environment marketing consultant and founder of Abbas Marketing.
Todayâs guest is the rather lovely Rebecca Snow who is the Communications Director at West London-based architectural firm Stiff + Trevillion.
In our discussion we talk about:
- their work as a practice
- how theyâve fared in the past year,
- how they tackle digital marketing and social media
- and why being a responsible business is a key part of who they are.
If youâre a regular listener to the show â make sure you subscribe so you never miss out on an episode and help us to spread the word.
This episode was recorded on **Thurs April 22 2021.
Rate and review us**
Please donât forget to rate and review us if youâre listening on Apple podcasts as itâs lovely to hear what you think plus it helps us to spread the word
ResourcesStiff + Trevillion websiteAbbas Marketing AHMM - White Collar FactoryWitherford Watson Mann ArchitectsHeart of the CityBuild Up
Welcome to Marketing In Times of Recovery and I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing. And hereâs the third and final part of my Australian takeover special.  If youâve not checked out part I and part II make sure you do before listening to this one.
My guests of course are:
- Amy Edwards, Markedly
- Nikita Morell, Copywriter and Marketing Strategist
- Dave Sharp, Vanity Projects
To finish off our interview this time we look atÂ
- How to attract the right clients that you really want to work with who just get you and what you stand for
- Why itâs important to find your authentic voice and not be lost in a world of archi-speak
- How to develop a website that speaks to your target audience
- Why marketing is often seen as a dirty word and why this shouldnât be the case.
This is the final part of a three-part special recorded on **Thurs May 06 2021.
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Hereâs part 2 of our Australian takeover special. Â If youâve not checked out part 1 make sure you do then listen to this one. Welcome to my newly revamped podcast Marketing In Times of Recovery. Â
I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing.
My guests are:
Amy Edwards, MarkedlyNikita Morell, Copywriter and Marketing Strategist
Dave Sharp, Vanity ProjectsThis is part two of a three-part special which is being released weekly covering many aspects of marketing from strategy to social to print and everything in between.Â
Part III will be out on Friday 04 June.
This three-part special was recorded on Thurs May 06 2021.
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Resources - For full show notes with links go to www.abbasmarketing.com/mitc-podcast
Welcome to my newly revamped podcast Marketing In Times of Recovery. I'm your host Ayo Abbas a built environment marketing consultant from Abbas Marketing. And to kick off our revised show name weâre kicking off with a 3 part Australian takeover special.
A couple of my previous guests cited Australian practices as being their inspiration so thatâs where the idea for this special stemmed from.
My guests today are:
Amy Edwards, MarkedlyNikita Morrell, Copywriter and Marketing Strategist
Dave Sharp, Vanity ProjectsWe all operate in a similar world, marketing architects and Iâve become a big fan of all three of them over the past year.
Itâs a three-part special which will be released weekly covering many aspects of marketing from strategy to social to print and everything in between.
Part II of this three-part series will be out on Friday 28 May.
This three-part special was recorded on Thurs May 06 2021.
Rate and review us
Please donât forget to rate and review us if youâre listening on Apple podcasts as itâs lovely to hear what you think plus it helps us to spread the word.
Resources - For full show notes with links go to www.abbasmarketing.com/mitc-podcast
Marketing In Times of Crisis is no more. Â
We're shifting our focus to recovery as let's face it - you can't stay in a state of crisis or panic for over a year.Â
Stay tuned for new episodes from Friday 21 May 2021.Â
Check out this trailer to hear more about the change.Â
Thanks for listening,Â
Ayo Abbas
Marketing In Times of Recovery Podcast HostÂ
Welcome to the latest episode of Marketing In Times of Crisis. I'm your host Ayo Abbas, marketing consultant who specialises and loves in all things built environment. Today is Thursday 18 February 2021 and weâre in lockdown part III.Â
My guests today are George Bradley and Ewald Van Der Straeten from architecture firm BVDS.Â
We had a great conversation which touched on:
- Their new online architectural service The Two Architects which they launched during the pandemic to make architecture more accessible to more people.
- Why you should focus on marketing that you enjoy and have fun doing that play to your strengths.
- Their approach to social media and the importance of good photography and content.
Rate and review us
Please donât forget to rate and review us if youâre listening on Apple podcasts as itâs lovely to hear what you think plus it helps us to spread the word
Resources
BVDS Architects
Abbas Marketing
The Two Architects
Another Architecture Podcast
WowowaÂ
Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment. Â
Today's guest is Emily Binning who is the UK Head of Brand and Marketing at global engineering powerhouse WSP. I know Emily from when we both worked at Arup and this interview was a lovely way to reconnect.Â
Key takeaways
- How strategy should be simple and, on a page
- How to push back on BAU (Business As Usual) activity so that you can focus on the things that are strategically important to the business
- Building a high performing marketing team and create the right environment for them to flourish
- The importance of having a good martech stack (marketing technology) - it's been a lifeline during lockdown for her marketing team
Rate and review us
Please donât forget to rate and review us if youâre listening on Apple podcasts as itâs lovely to hear what you think plus it helps us to spread the word.Â
Resources
WSP UK siteWSP Hour / Changemakers CampaignALDI Twitter campaign
Abbas MarketingRecorded on Monday 25 January 2021.Â
Welcome to the latest episode of Marketing In Times of Crisis hosted by me, Ayo Abbas, a marketing consultant who specialises in all things built environment. Â
Today's guests are someone I've known for years from when she worked at Foster and Partners and I was at Arup, fellow Marketing Consultant Susie Lober and one of her clients' Graham Handley who runs his own practice in Cambridge. Â
It's an interesting fun chat that I really enjoyed and I hope you do too.Â
Key takeaways
- Marketing is all about relationships and making human connections. Make sure you keep in touch and don't be afraid to pick up the phone.
- Word of Mouth and your digital presence are important, once you start, make sure you keep everything current.
- Be yourself and do marketing that represents what's important to you (pancakes, books etc :). It'll resonate with your clients too.
Rate and review us
Please donât forget to rate and review us if youâre listening on Apple podcasts as itâs lovely to hear what you think plus it helps us to spread the word.Â
Resources
Graham Handley ArchitectsAbbas Marketing websiteLober MarketingRecorded on Friday 15 January 2021.Â
As an end of year treat and to hopefully spur you on into 2021, here's a special compilation episode of my Marketing In Times of Crisis podcast. Each of my guests gives their one tip at the end of their podcast interview.
Marketing In Times of Crisis has been a special project that I, Ayo Abbas, launched during lockdown. I wanted to shine a spotlight on a diverse range of built environment voices sharing their hints, tips and experiences of delivering marketing and communications in times of uncertainty.
Thanks to all of my 15 guests across 13 episodes:
13 Global & Internal Communications and Campaigns with Vanessa Talbot-Brown, Buro Happold
12 Winning Work Through Lockdown with Digital Marketing with Amos Goldreich
11 Networking, Social Media and Running for RIBA with Sumita Singha
10 Branding and Marketing as an Investment with Renee O'Dobrinak, Hawkins Brown
09 Branding, Employee Ownership and Communications with Daire Hearne, Make
08 Communications, Community & Context with Julia Nicholls, Squire and Partners
07 Clients, Business Development and Campaigns with Helen Shea & Christine Baltas
06 Smart Cities, Branding & Digital with Rick Robinson, Jacobs
05 Architecture, Marketing & Communications with Celeste Bolte, Bowerbird UK
04 Strategy, Technology & Digital with Pascale Scheurer
03 Communications, Relationships & Collaboration with Helen Gawor, GKR Scaffolding
02 Strategy, Agility & Change with Liz Earwaker, AECOM
01 Community, Authenticity & Purpose with Rachel Bell and Rob Sargent, Stride Treglown
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Oh and of course please feel free to rate and review the series as it helps more people find us.
Welcome to the latest episode of Marketing In Times of Crisis and I'm your host Ayo Abbas, a marketing consultant who specialises in all things built environment.
Today's guest is someone I've known for years on the engineering and architectural marketing circuit, Vanessa Talbot-Brown who leads the marketing team at engineering firm Buro Happold.
The brilliant marketing efforts of her team were recently recognised with them winning not one but two Archiboo Awards - awards which are dedicated to showcasing the best of digital communications in the built environment industry.
Key takeaways
- The importance of internal comms and having a clear purpose
- How themes and issue based global campaigns help to unite their global marketing efforts
- The need for agility and being able to respond quickly in a crisis and embrace digital communications.
Rate and review us
Please donât forget to rate and review us if youâre listening on Apple podcasts as itâs lovely to hear what you think plus it helps us to spread the word.
Resources
Buro Happold websiteAbbas Marketing websiteStride Treglown56 Black Men - Cephas WilliamsArchiboo AwardsConisbeeRecorded on Monday 16th November 2020.
Today Iâm excited to share my latest marketing interview which with architect Amos Goldreich who runs his own practice of 04. In just a few years' he has amassed an Instagram following of 30,000. I'm your host Ayo Abbas, a freelance marketing consultant.Â
Key takeaways
- How digital marketing has helped his firm
- How heâs won 8 projects during lockdown including 4 via social media
- His tips on getting started with digital marketing
- Where he finds his inspiration and support
- And why we should all push ourselves and try something new â even coming on podcasts like this.
Make sure you rate and review this episode as it helps to spread the word.
ResourcesAmos Goldreich InstagramAbbas Marketing
Welcome to the latest episode of Marketing In Times Of Crisis and Iâm your host marketing consultant Ayo Abbas. My guest today is the formidable Sumita Singha who is an architect, author and artist. Earlier this year Sumita's industry profile was raised when she ran as a candidate for the RIBA presidency.
Key Takeaways
-Â Â Â Â The opportunities for young practices to partner up with larger ones â particularly now
-Â Â Â Â The importance of networking to win work and ideas on how to build that up
-Â Â Â Â The advice that she gives to architectural students that she teaches who are entering the job market now
-Â Â Â What she learnt running for the RIBA presidential election and what that taught her about marketingÂ
Resources
Ecologic Architects
Abbas Marketing
Marketing In Times of Crisis Podcast Home Page
Welcome to the latest episode of Marketing In Times of Crisis. Iâm your host Ayo Abbas, a built environment marketing consultant. Today my guest isRenee OâDrobinakwho is Communications Manager at Hawkins Brown architects.
Key takeaways
- How branding is important and it takes time to get right. Itâs far more than just your logo and colours and is about capturing the essence of who your company is.
- How marketing should be seen as a long term investment that needs constant âtopping upâ so that it can help your business to grow and thrive.
- Why we all should try to be a bit bolder in our messaging and stand for something.
- Why architects should make our communications more digestible and understandable particularly with the growing importance of digital communications.
Resources
Hawkins Brown
Abbas Marketing
Carbon Counts, Fielden Clegg BradleyMarketing In Times of Crisis homepage Subscribe, Rate and ReviewDonât forgot to subscribe so you donât miss an episode and rate us and review us while youâre there â itâs always great to hear what you think.
Recorded on Friday 02 October 2020.
Welcome to the latest episode of Marketing In Times of Crisis. Iâm your host Ayo Abbas, a built environment marketing consultant. Today my guest is Daire Hearne who heads up the global communications team at architectural firm Make.Â
Key takeaways
- Daire reflects on Makeâs approach to communications â and why itâs about sharing engaging stories and being consistent.
- The one Make ethos and camaraderie â and how that helped them to band together during lockdown
- The important role that being an Employee Owned Trust plays in the practice and how that influences all that they do
- That we all now need to be thinking about going Digital First and that we all still have a lot to learn to achieve this.
Resources
Make
Abbas Marketing
The Architecture Drawing Prize
Subscribe, Rate and Review
Donât forgot to subscribe so you donât miss an episode and rate us and review us while youâre there â itâs always great to hear what you think.Â
Recorded on Monday September 28 2020.
Welcome to Marketing In Times of Crisis and Iâm your host Ayo Abbas, a freelance marketing consultant. My guest today is the brilliant Communications and PR Director from architectural practice, Squire and Partners, Julia Nicholls.Â
Key takeaways
- How the practice and brand has evolved over Juliaâs career from 30 people to 250 and what this has meant for their comms approach
- Their practice with its unique set up as an architect and also small scale developer and how their office moves over the years have also been spurred on by playing their part in the local community
- She touches on their overall approach to comms, branding and thought leadership
- She also gives her tips about things that other practices can be doing now as the market gets tougher.
Resources
Abbas Marketing
Squire and Partners
Architecture Foundation 100 day studio
Recorded on Thursday 17 Sept 2020.
Subscribe, Rate & ReviewWe're a new podcast for built environment professionals to haveimportant conversations about marketing. Please do subscribe, rate us and write review us. It helps us to spread the word. ThanksÂ
Welcome to Marketing In Times of Crisis and Iâm your host freelance marketing consultant Ayo Abbas from Abbas Marketing. Today my guests Helen Shea from Ashurst and Christine Baltas from Eversheds Sutherlands. Theyâre both real estate business development leads and give their insights on marketing.
Key takeaways
⢠The need for laser focus on building and maintaining client relationships
⢠The difference between real estate legal marketing and the traditional built environment.
⢠The importance of revenue generation and why it shouldnât be a âdirtyâ word
⢠Why campaigns and thought leadership are so important particularly for key issues such as climate change and sustainability.
This episode was recorded on Wednesday August 12 2020.
Resources
Abbas Marketing Ashurst
Eversheds SutherlandMarketing In Times of Crisis Podcast website
Welcome to Marketing In Times of Crisis and Iâm your host freelance marketing consultant Ayo Abbas from Abbas Marketing. Today my guest is Rick Robinson who leads the global smart cities team at Jacobs.
Rick aka The Urban Technologist is a tech and digital pioneer who brings a unique macro level perspective to our built environment conversation. He touches on some of the major issues such as climate change including the Pivot Projects initiative that he's been taking part in during lockdown, net zero and digital poverty that society and our industry must look to address.
Key Takeaways
- The importance of personal brand and how that can help companies and build trust
- The role of smart cities and digital infrastructure in a post covid world
- Potential areas of opportunity for built environment practitioners as we reimagine our cities
- Tips for those looking to start their journey on social media
This episode was recorded on Tuesday August 11 2020.
ResourcesJacobsPivot ProjectsThe Urban Technologist Abbas Marketing Subscribe, Rate & ReviewWe're a new podcast for built environment professionals to haveimportant conversations about marketing. Please do subscribe, rate us and write review us. It helps us to spread the word. Thanks
Today's guest is Celeste Bolte who is a Communications Specialist and Head of Bowerbird UK and I'm your host freelance marketing consultant Ayo Abbas.
Celeste regularly works with the architectural community and shares some of her experiences from working both in the UK and in Australia. Sheâs touches on architectural practices now having to get more proactive when it comes to marketing themselves to potential clients. Clients wonât be chasing you, particularly now.
We also cover how to get into the press and the importance of embracing all things digital from virtual tours, to using Zoom and making videos that show the process that you take your clients through, not just the end results that you achieve.
Key takeaways
- Get your marketing house in order and ideas on how
- How to get your projects and views into the press
- The importance of video, digital and online communications & events
- Why you shouldn't let your non fee earners go â they help you to create value
Resources
Ayo Abbas
Abbas Marketing
Celeste BolteBowerbird UK
Henry Woide â Mass Collective
The Architecture Club
Small Living Series - Never Too SmallMarketing In Times of Crisis podcast website Subscribe, Rate & ReviewWe're a new podcast and I want to help the built environment profession to haveimportant conversations when it comes to marketing. Please do rate and review us.
This episode was recorded on 02 July 2020.
Todayâs guest is Pascale Scheurer. Pascale has had a varied career from working in tech to architecture and has amazing insights to share. We touch on topics including the importance of digital marketing, the types of leadership skills necessary to be successful at marketing today and the importance of attracting and retaining talent. And why we all need to build relationships and networks. She also shares her view on why we all must be mindful of other peopleâs personal circumstances in this current time.
Key takeaways
- Using more digital channels
- Focus on attracting and retaining the best talent
- Building relationships & networks
- Being mindful of others
LinksPodcast host - Ayo Abbas- Built environment marketing consultant.
Pascale Scheurer
Surface to Air
Perkins & Will
Ray Kurzweil
Peter Diamandis *Listener coaching offerPascale is offering my podcast listeners a free 45min 'Rapid Results' coaching session, where you can: get help with a current business issue, check if your business strategy aligns with your vision and values, uncover hidden obstacles that may be slowing down your progress or create your personal career progression strategy.*
Contact Pascale by email: pascale@IntelligentFutures.co.uk** mentioning the podcast, to claim your free session.
This episode was recorded on Tuesday 23 June 2020.
Welcome to the latest episode of Marketing In Times of Crisis, Iâm your host Ayo Abbas from Abbas Marketing. In this episode I talk to Liz Earwaker who is the Clients and Marketing Director, Commercial and Buildings EMEA, from global consultancy giant AECOM. Iâve known Liz for years from when we both worked in the marketing team at Mace.
Liz shares her of experiences of developing an evolving marketing strategy to cope with the rapidly changing landscape weâre all facing today. She emphasises how business must be agile, open to change and quick to respond to external factors as they arise.
She talks us through the three stage approach that AECOM is taking during the Coronavirus pandemic and how they are leveraging their global business network to share idea, best practice and solutions.
Liz also shares how AECOMâs marketing team is empowering their teams on the ground with the right tools and campaigns to have conversations with their clients. She also discusses the different communications channels that have come into their own during lockdown including podcasts and webinars.
Key takeaways
- Being agile and quick to respond to the changing environment.
- Empowering your teams and people on the ground.
- Embracing newer communications channels such as podcasts & social media as traditional channels such as events have stopped.
- Using thought leadership and storytelling across channels to capture peopleâs imaginations and emotions.
Resources
Abbas Marketing AECOM websiteAECOM's The Future of Infrastructure report Squire and PartnersKPF
Welcome to the first episode of Marketing In Times of Crisis - recorded on Tuesday 09 June. Hosted by Ayo Abbas, marketing consultant, Abbas Marketing who specialises in the built environment. Todayâs guest are Bristol based architectural firm Stride Treglown. I've got Rachel Bell, Business Development Director and Rob Sargent their Marketing Director.
In this episode Rachel and Rob will be shining a light on their inspirational marketing campaigns with purpose. Theyâll talk about Stride Treglown's latest #TalkingSpacescampaign which first caught my attention and look back on previous marketing campaigns which built confidence in their approach.
Weâll share our experiences of lockdown as individuals as well as what itâs meant for how we are doing business and Stride Treglown's mission to connect with clients and communities. Rachel and Rob also reflect on the recession in 2008 and the lessons they learned that still are very much applicable to their work today.
Key takeaways
- The importance of campaigns and themes in marketing
- Employee ownership and benefits to business
- The rise of localism and community
- The need for authenticity and purpose
Resources
#TalkingSpaces - Stride Treglownâs latest campaign aiming to keep us all more connected and providing a new talking space for flowing conversations and ideas.
Inhabitant Series - A collection of interviews with the people that use Stride Treglownâs projects every day. The people that bring them to life.
Shaping Future Places- Their campaign inspired by the principles behind Bournville.
Shaping Future Places â The Symposium - Check out the 2018 presentations and materials from the event that Rob mentioned where Stride Treglown took a modern twist on the original 1901 Garden Cities Association symposium from Bournville.
Women In Property- Rachel is an active member and former Chair of this organisation.
Hello and welcome to the latest episode of Marketing In Times of Crisis. My guest today is Helen Gawor, who is the Business Strategy Director at GKR Scaffolding.
I first heard of GKR when I worked at Mace. GKR was and still are a Mace subcontractor who honestly stood out from the crowd for the way that they operated and their focus on people and relationships.
Helen shares how, during the current pandemic, GKR has kept a low external marketing profile and focused on internal communications with their staff, the health wellbeing and safety of their teams on site and collaborating with clients and the wider industry.
She shares some of the digital tools that have grown in use and importance during this time and how they have improved some things for the better.
Key takeaways
- The importance of internal communications with your employees
- Making sure you stay connected with your clients
- Donât operate in isolation â collaborate with the wider industry including your competitors
Resources
Abbas MarketingGKR ScaffoldingBuild UK
Construction Leadership Council
Mace
Marketing In Times Of Crisis is a new interview led podcast featuring inspirational built environment business leaders.Â
Weâve had to weather crisisâ before and podcast listeners will hear lively conversations, jam-packed with hints, tips and takeaways that you can apply to your business now.Â
Iâm your host Ayo Abbas, a freelance marketing consultant. My new podcast will give a platform to more diverse architecture, engineering and construction industry voices that we don't ordinarily get to hear or get to learn from.
Marketing In Times of Crisis will be out soon - subscribe now and spread the word so youâre one of the first to hear it.