Shop Talk with Misty Kortes: Recent Episodes
Misty Kortes
I don’t know your story (yet), so I don’t know what you’ve had to overcome to make it this far in your entrepreneurial journey, but I do know how lonely entrepreneurship can feel. Friends don’t understand. Family might think you’re crazy. But, one thing that is clear is your success matters. Shop Talk is a show for entrepreneurs who are looking for simple, actionable, step-by-step marketing strategies that work. My mission is to give you the training, guidance, tools, resources, community, and accountability you will need in your journey. Whether you are just getting started with your online business or have gotten this far through pure git; you are in the right place, my friend! I’ve got actionable content, expert interviews, behind-the-scene marketing secrets, and business hacks geared towards helping you build the business of your dreams and the life you deserve. Let's do this! Be sure to grab all the show notes here: https://yourmarketingcoachonline.com/blog/
Send us a text
Have you ever sat down to write a blog post or record a podcast episode, only to stare at a blank screen, unsure of what to talk about? I know I have more times than I’d like to admit. One of the biggest challenges as a content creator is figuring out what’s trending, what’s going to capture attention, and, most importantly, what’s going to provide value to your audience. You don’t want to waste time creating content that misses the mark or fails to engage.
But here’s the good news—there are ways to stay ahead of the curve and find topics that are not only relevant but also trending.
Imagine having a list of content ideas that you know are going to resonate because they’re already gaining traction. That’s what we’re going to dive into today—8 proven ways to find trending topics for your blog or podcast.
In this episode…
By the end of this episode, you’ll have practical tools that will make content creation easier, more engaging, and more strategic. Whether you’re just getting started or you’re a seasoned creator, these tips will help you stay ahead and keep your audience coming back for more.
Ready to get those creative juices flowing? Let’s dive in!
Today, I talked about:
[2:09] What to do when you experience ‘content crickets’
[4:11] What to do when creativity is flowing
[7:00] Finding trending topics
[7:46] Google Trends
[8:43] BuzzSumo
[9:21] AnswerThePublic
[10:03] Reddit
[10:42] Exploding Topics
[11:58] Feedly
[12:33] Ubersuggest
[13:57] Organizing your content creation process
Links mentioned in this episode:
- Become an Extraordinary Entrepreneur Member
- Google Trends
- BuzzSumo
- AnswerThePublic
- Exploding Topics
- YouTube Trending
- Feedly
- Ubersuggest
Send us a text
So, let me ask you something: Have you ever felt like there’s more to life than what you’re doing right now? Maybe you’ve been in the same job for years, you’ve built a solid career, but deep down, you know there’s something else calling your name—something that lights you up.
But—you’re over 40, and the idea of starting over sounds... terrifying. You might be thinking, ‘Isn’t it too late for me to start a business? What if I fail? What if I don’t have enough time to figure this out?’
Well, let me stop you right there because, honestly, there’s no better time than right now to build the business you’ve always dreamed of. In fact, starting a business in your 40s (or even beyond) could be one of the smartest moves you’ll ever make. Why? Because you’re bringing something that no 20- or 30-something entrepreneur can—experience. You've spent decades building up skills, navigating challenges, and mastering your craft, and that is your secret weapon.
But I get it. The challenges are real. There’s the fear of leaving behind a steady paycheck, learning new technology, balancing your family and work life, and of course, the nagging thought that you’re ‘too old’ to compete with younger entrepreneurs. Trust me, I’ve been there.
But here’s what I want you to know—those challenges don’t mean you’re not cut out for this. In fact, they’re the exact reason why you should take the leap now. You have more tools, more knowledge, and more grit than you did in your 20s, and that’s exactly what’s going to make you a powerhouse as a midlife entrepreneur.
In this episode…
So, in today’s episode, we’re going to dive into why now—right now—is the perfect time to start building your dream business. We’ll talk about the advantages you have as a midlife entrepreneur, how to overcome the common fears and challenges, and why your life experience is your biggest asset. I’m excited you’re here—let’s dive in…
Today, I talked about:
[3:11] My personal story of ‘changing lanes’
[7:50] The top 5 reasons you need to start your business today
[8:21] Secure your financial future and retirement
[9:01] Don’t live until retirement to live the life you love
[9:36] It’s easier to start a business today than ever before
[10:46] Start part-time
[11:56] Tap into your Roladex to kickstart your business
[13:34] Take the Entrepreneurial Matchmaker Quiz
[14:13] Fears that may hold you back
[14:35] Fear of financial stability
[15:52] Fear of failure
[17:23] Fear of not having enough time (or wasting time)
[18:57] The one shortcut in business
[20:08] Fear of not being good enough
[21:45] Fear of technology
[23:37] The perfect time to start a business
Links mentioned in this episode:
- Take the Entrepreneurial Matchmaker Quiz
- Become an Extraordinary Entrepreneur Member
- EP1: 8 Online Businesses That Can Help You Quit Your Job
- EP2: How to Set Yourself Up for Financial Success Before You Leave Your Job
Send us a text
If you’re thinking about leaving your 9-to-5, you’ve probably had those late-night ‘what if’ moments. What if you take the leap and it doesn’t work? What if you don’t make enough money to cover your bills? And let’s be honest, the financial fear of going full-time entrepreneur is real. But here’s the thing—it doesn’t have to be scary. In fact, with the right plan in place, you can set yourself up for financial success before you ever hand in that resignation letter. So today, we’re talking all about how to do exactly that, step by step.
In this episode…
In this episode, we’re diving into what it really takes to set yourself up for financial success before leaving your 9-to-5 and stepping into full-time entrepreneurship. I’ll walk you through a clear, actionable plan to help you make the leap with confidence, covering everything from funding your side hustle to setting a timeline for your exit so you can quit your job with confidence. Let’s dive in!
Today, I talked about:
[3:24] Start Your Side Hustle While You’re Still Working
[4:58] Use Your Job To Fund Your Side Hustle
[6:20] Use Your Side Hustle To Pay Off Debt And Build A Safety Net
[7:41] Take The Entrepreneurial Metchmaker Quiz
[8:22] Set A Revenue Goal - And Plan To Achieve It
[10:10] Budget Planning Worksheet
[10:57] Develop Your Exit Strategy
[11:59] Do It
Links mentioned in this episode:
- Take the Entrepreneurial Matchmaker Quiz
- Become an Extraordinary Entrepreneur Member
Send us a text
Tell me if this sounds familiar—you’re sitting at your desk, scrolling through your phone, and thinking, 'There’s got to be more than this.' You’ve probably even Googled ‘how to start an online business’ a few times, right? Well, you’re in the right place because if you’re dreaming of saying goodbye to the 9-to-5 grind and hello to something that gives you freedom and flexibility, I’ve got something really exciting for you today. We’re breaking down 8 online businesses that can help you quit your job and create the life you’ve been craving.
In this episode…
Well, here’s what we’re going to do: I’m going to walk you through 8 different types of online businesses that you can start right away and give you the opportunity to finally take control of your time and your income. By the end of this episode, you’ll have a solid idea of which business could be the best fit for you, along with actionable next steps to help you get started. Ready to make that dream a reality? Let’s dive in!
Today, I talked about:
[3:23] Coaching
[4:58] Consulting
[6:56] Membership Community
[10:15] Workshops
[12:32] Services
[14:05] Digital Products
[15:29] Digital Course
[17:21] Content Creator
Links mentioned in this episode:
- Take the Entrepreneurial Matchmaker Quiz
- Become an Extraordinary Entrepreneur Member
- Gumroad
- Etsy
- Shopify
- Teachable
- Kajabi
- Thinkific
Send us a text
Hey there! Welcome to The Misty Kortes Show!
Fun fact: I’ve been an entrepreneur since the first grade—yep, I’m the OG of selling sketches and “lick and stick” tattoos on the playground since the ’80s!
Fast forward to today, and I’ve spent the last decade helping entrepreneurs implement marketing strategies that work, helping them build a business that gives them freedom, flexibility, and control.
But over the last few years, I’ve been feeling a little unsettled. I knew I wanted to do more but kept thinking, ‘I’m too old to start over.’ And that’s when God literally spoke to me and said, ‘You’re not starting over—you’re changing lanes.’
So, that’s exactly what I’m doing, and it’s what this show is all about. I’m bringing you my years of experience as an entrepreneur, professional marketer, wife of 30 years, and parent to four amazing grown children—plus some incredible friends I’ve met along the way.
I’m more than just a marketing coach—I’m a person (like you) who’s always evolving, and I’m excited to share this journey with anyone willing to tune in.
We’ll talk about things like:
Navigating the ups and downs of entrepreneurship.
How to build meaningful (lasting) relationships.
The messy and wonderful world of parenting.
Health, travel, and creating experiences.
And probably my favorite—real, raw stories from people who are on their journey to becoming extraordinary.
Bottomline—life is more than business strategies and tactics. It’s about embracing the journey of growth, both personally and professionally.
So, if you're ready for some real talk, inspiration, and a few laughs along the way, hit that subscribe button and walk with me on this journey to building an extraordinary life.
Hey there! This is Misty Kortes, the host of Your Marketing Coach. My mission is simple: share simple, actionable marketing strategies that work.
Whether you're a seasoned pro or just starting your entrepreneurial journey, I'm here to provide you with the insights and tools you need to package your knowledge and expertise into a million-dollar coaching business.
From social media hacks to proven sales techniques and innovative marketing tactics - nothing is off-limits.
Tune in, take notes, take action, and build a thriving business that gives you freedom with money, flexibility of time, and control over the quality of your life while serving the world in a meaningful way and making a lasting impact.
Be sure to grab all the show notes here: https://mistykortes.com/
In today's competitive market, crafting an effective customer journey is key to winning and retaining customers. But what specific campaigns can you use to optimize each stage of that journey?
In this week’s episode of Shop Talk, I reveal the 9 must-have campaigns that will transform your customer journey from ordinary to extraordinary.
You'll learn how to engage, retain, and delight your customers at every touchpoint, driving loyalty and revenue for your business.
Check it out here: https://yourmarketingcoachonline.com/28
#customerjourney #marketingcampaigns #marketing #shoptalk
Are you tired of struggling to convert leads into paying customers? Well, I'm here to introduce you to a system that will improve lead management, customer engagement, and, ultimately, revenue. I'm talking about your automated sales funnel!
In today's episode of Shop Talk, "How To Build An Automated Sales Funnel Like A Pro," I take a deep dive into all the steps you will go through to build a sales funnel that guides your prospects through the selling process from identifying your audience, to launching the funnel, and even optimizing it for incredible results.
By following the simple steps, you can create a sales funnel that works like a pro. So, listen to this episode and learn how to create a sales funnel today!
Snapshot of this episode:
- 0:40 - Benefits of an Automated Sales Funnel
- 4:34 - STEP 1 - Identify Your Audience
- 6:33 - STEP 2 - Create Your Irresistible Offer
- 11:27 - STEP 3 - Define Your Goal
- 12:44 - STEP 4 - Map Your Funnel
- 15:53 - STEP 5 - Create Your Content
- 16:56 - STEP 6 - Build Your Pages
- 18:19 - STEP 7 - Build Your Automated Campaign
- 21:09 - STEP 8 - Test the Funnel
- 22:26 - STEP 9 - Launch to Your Audience
- 23:01 - STEP 10 - Analyze And Optimize
The best way to gain exposure for your business is through content. But the question is - do you see yourself as a content creator?
In my latest episode of Shop Talk, "Mastering the Art of Social Media: 7 Steps to Crafting Your Winning Strategy," I explain why content creation is so critical to your business and give you super simple solutions to creating a strategy that will make content creation a breeze!
No matter what you tell yourself, you ARE a content creator! So, listen to this episode to get a clear picture on how to make these strategies work for you!
Summary of this episode:
- 1:00 - The Content Creator Within
- 4:51 - Create Your Key Content Pillars
- 10:27 - Identifying Topics To Talk About
- 13:25 - Sourcing Topic Ideas
- 23:25 - Scaling Your Content Creation
Links mentioned:
None
Do you find yourself constantly busy but not making progress in your business? Are you unsure which marketing strategies will work for you and tired of trying one tactic after another without seeing results?
In this episode of Shop Talk, "The Ultimate Breakthrough Business Formula," I share precisely what you need to know to move the needle in your business! From creating awareness to nurturing prospects into paying customers and even taking it up a notch by delighting your customers to create ambassadors, I'll share the exact process I have used to help my clients and build my own business.
If you're ready for a comprehensive guide to business growth, listen to "The Ultimate Breakthrough Business Formula" and take your business to new heights!
Snapshot of this episode:
- 1:39 - A Proven Method For Business Growth
- 3:22 - The Breakthrough Formula
- 6:21 - Marketing Your Business For Success
- 19:00 - Strategies for Effective Sales Conversion
- 21:36 - The Power of Delighting Your Customers
- 31:33 - Why Your Business Strategies May Not Be Working
- 38:25 - How I Can Guide You Toward Your Goals
- 39:17 - The Path To Success
Links mentioned:
Business Breakthrough Audit
It's no secret that the current state of the economy has many entrepreneurs worried about what their future holds. But you don't have to be!
In this episode of Shop Talk, "Accelerate Your Income: How to Increase Your Income and Reach Your Financial Goals," I offer valuable tips on how to grow your business, even in a down economy. From the power of perseverance to building trust and authority online, I cover a range of strategies to help you succeed.
So, listen to this episode for all this and more as you learn to cultivate a winning mindset and embrace the opportunities that lie ahead!
Summary of this episode:
- 1:03 - The Power of Perseverance: A Story of Starting Over in Tough Times
- 12:52 - Investing in Your Success
- 17:04 - Building Trust and Authority Online
- 20:24 - Building a Strong Network of Connections
- 29:32 - Focus on Finding The Fastest Path to Cash
- 32:31 - Simplify and Innovate - Don't Start Over
- 36:48 - Doubling Down on Your Business in Times of Crisis
- 41:30 - How Power Partnerships Can Benefit Your Business
- 44:27 - Getting Out of Your Comfort Zone
- 45:30 - The Importance of Options and Mindset in Entrepreneurship
Links mentioned in this episode:
Extraordinary Entrepreneur Facebook Group
Everyone wants to be seen as credible, but what about positioning yourself as an authority in your field? No matter where you are in your journey, anyone can be seen as a leader without striving for perfection!
In this episode of Shop Talk, "How To Position Yourself As An Authority In Your Field," I'll teach you what you need to know to set yourself apart as an industry expert by embracing your individuality.
You don't need to know everything to make an impact - you just need to believe in yourself and deliver the value you offer to your perfect ideal customer. By serving your audience and providing them value and support, you'll be well on your way to making a difference in your industry!
Snapshot of this episode:
- 1:41 - Why Striving To Be The Best Can Set You Up For Failure
- 4:15 - Positioning Yourself As An Authority - 3 Mindset Shifts
- 11:17 - How to Build Trust and Authority
- 27: 43 - Creating Content Seamlessly
- 37:20 - Top Content Creation Resources for Entrepreneurs
Links mentioned:
Extraordinary Entrepreneur Facebook Group
Masterclass
Udemy
Patreon
Are you like many entrepreneurs who dread individual sales interactions? Let me tell you - you're not alone.
But without selling, your business won't survive. The good news is that alternative ways to sell your programs, products, and services exist.
In this episode of Shop Talk, "4 Ways To Sell Your Programs, Products, or Services (That's NOT 1:1)," I share strategies that help you up your selling game and scale your business. By leveraging these techniques and understanding the difference between marketing and sales, you can effectively grow your business without the stress of 1:1 selling!
Snapshot of this episode:
- 3:15 - The Difference Between Marketing And Sales
- 10:33 - 4 Strategies to Sell Without 1:1 Selling
- 13:52 - The 5 Stages Of A Sales Funnel
- 20:56 - The Reality of the Sales Funnel
Links mentioned:
Extraordinary Entrepreneur Facebook Group
Starting an online business doesn't have to take forever. In fact, you can be up and running in less than a week!
In my latest episode of Shop Talk, "7 Simple Steps to Launch Your Online Coaching or Consulting Business Without Spending a Dime (in the next 7 days)," I share with you how I quickly started a business from scratch and how you can do it too!
In this episode, you will learn how to determine what you have to offer that can be leveraged into a business, the practical steps you need to take to get up and running, and what you need to do to grow and thrive. With this plan, you can start or streamline your online business today!
Snapshot of this episode:
- 2:15 - Finding Your Motivation To Move Forward
- 13:55 - Shake Your Money Maker
- 15:40 - Ask Yourself, “Who Can I Help?”
- 16:52 - Come Up With An Irresistible Offer
- 18:12 - Make Sure You Have A Way To Collect Payments
- 18:43 - Setup Your Online Presence
- 20:04 - Implement a Marketing Strategy
- 23:40 - Outline Your Sales Process
Links mentioned:
Extraordinary Entrepreneur Facebook Group
Is email marketing dead?
On this episode of Shop Talk, this is the topic I explore with my special guest Scott Hartley. We take an in-depth look into the best practices for creating a successful email campaign for small businesses that boost engagement and keep your emails out of the spam folder!
We'll help you understand how to create a compelling email campaign that provides value and builds relationships with your customers without being "spammy." So if you want to make sure your emails are hitting the inbox every time, check out our conversation so you can start building a successful email campaign to grow your business!
Snapshot of this episode:
- 2:41 - The Purpose Of Email Marketing
- 5:27 - Building A Relationship Through Email
- 13:26 - Tips For Creating A Successful Email Campaign
- 21:46 - Avoiding The Spam Folder
It's one thing to capture leads in your business. But as entrepreneurs, we all want quality leads.
In this episode of Shop Talk, I will teach you how to use lead magnets to your advantage! When done right, lead magnets can be used as a powerful tool to attract and retain clients.
I'll share with you the four key aspects of creating a successful lead magnet and how I have implemented them in different strategies in my business. With these simple strategies, you will have a new perspective and an effective way to grow your business today!
Snapshot of this episode:
- 2:51 - The Old Lead Generation Process
- 3:53 - The 4 Focuses To Capture Quality Leads
- 14:00 - Lead Magnets That Convert
- 26:57 - Scheduling The Discovery Call
Links mentioned:
Websites That Work Challenge
We've all been there. Talking to a salesperson who failed miserably at making us feel at ease and like they genuinely cared about our needs.
The thing is, selling is essential to running a successful business. Unfortunately, these past experiences keep many entrepreneurs from going for it because they are afraid of coming across as "sleazy."
In this episode of Shop Talk, I will provide tips on how to sell without being sleazy and focus on building relationships and trust with customers. Selling is not just for the commission-hungry, but it is necessary for helping customers solve their problems and meet their needs. By following these principles, you can learn how to sell the right way while maintaining your integrity and building positive relationships with clients.
Snapshot of this episode:
- 3:30 - The Lasting Impact Of A Sleazy Salesperson
- 6:56 - The Secret To Successful Selling
- 8:25 - The 6 Steps To Selling Without Sleaze
- 12:03 - The Million Dollar Discovery Call Process
- 24:45 - Closing The Sale
- 31:37 - Overcoming Objections
Links Mentioned:
Websites That Work Launch Challenge
People get their information online. If you want to make it easy for prospects and clients to get to know you, you'll need to create a website for your business.
Designing a Website That Works™ is essential to the success of any online business. A well-designed website can make or break your marketing efforts and become the difference in what kind of impression you leave on your perfect ideal customer.
In this episode of Shop Talk, I will share several fundamental elements you need when designing a website. With this done-for-you design process, you can create a beautifully effective Website That Works™!
Here's a snapshot of this episode:
- What Is The True Purpose Of A Website?
- The Essentials Of Building A Successful Website
- Getting The Design Right
- Crafting A Clear Message
- Impact statement
- Identify Your PIC's Struggles
- Connect With Your Visitors
- Establish Credibility
- Show How You Will Help Your PIC
- Client Testimonials
- Featured Blog Posts
- Final CTA
- Lead & Sales Boosting Strategies
- Website That Works™ Launch Challenge
Capturing leads, tracking prospects, managing a sales funnel…taking someone all the way through the sales process can be a heavy weight to bear.
Take a moment and imagine a world where the heavy lifting of your sales funnel was done for you! What if things like gathering information, sending emails, and keeping track of the sales processes were done behind the scenes, so all you have to do is manage your business.
How is this possible? With marketing automation strategies!
In this episode of Shop Talk, I will share my tried and true method for automating your marketing and sales. Using these strategies has taken a massive weight off my shoulders, and I know it can do the same for you!
Here's a snapshot of this episode:
- 3:06 - The Building Blocks Of The Marketing And Sales Machine
- 5:48 - Creating Awareness With A Facebook Ad Campaign
- 6:27 - Capturing The Lead With A Lead Generation Campaign
- 9:14 - Nurturing The Prospect With Your Welcome Indoctrination Campaign
- 10:46 - Converting Via The Sales Pipeline
- 14:40 - Delighting With Your Onboarding And Customer Satisfaction Campaigns
- 16:14 - Creating Ambassadors With Online Review And Refer-A-Friend Campaigns
- 17:44 - Gaining A Life-Long Customer With And Upsell Campaign
- 18:33 - An Automated Marketing And Sales System To Make Your Life Easier
Links mentioned:
Extraordinary Entrepreneurs Facebook Group
Marketing And Sales Automation
If you want to set your yearly revenue goals, you need a clear picture of your business's performance.
Unless you have a way of tracking your business goals, you risk winging it with no direction. Operating under this method stunts your growth and keeps you from reaching your full potential as an entrepreneur.
Here's the thing - growth is a mathematical equation. It's that simple. When you track your numbers, you will see where your strengths and opportunities are. Using this information, you can enhance your marketing efforts and course correct, creating the growth you want to see in your business.
In this episode of Shop Talk, "Your Entrepreneurial Scoreboard," I'm going to share a tool that is easy to use and will create "done for you" yearly revenue goals.
Here's a snapshot of this episode:
- 0:03 - The Lifeblood Of Your Business Growth
- 1:57 - Getting Focused With A Proven System
- 5:52 - Our Content Creation Strategy In Action
- 8:17 - Tracking The Numbers
- 12:08 - Your Entrepreneurial Scoreboard
- 17:19 - Supporting You In All Of Your Marketing Efforts
Links mentioned:
Content Creation Lab
Are you running your business, or is your business running you?
With all the moving parts entrepreneurs face daily, many business owners struggle to prioritize their time and talents as they grow a thriving business. As a result, they become overworked and frustrated because they don't see the success they had hoped for.
It's time to create your own success in 2023.
Being overwhelmed and constantly "stressed out" are not requirements for entrepreneurs. In fact, to be successful, you need a solid plan that will not only alleviate stress but also help you achieve your goals.
In this episode of Shop Talk, I will guide you through the step-by-step process of planning for success and prioritizing your most actionable goals so you can have your best year yet!
Here's a snapshot of this episode:
- 2:37 - Audit Your Marketing Efforts
- 9:35 - Identify Your Boulders
- 11:13 - Turn Boulders Into SMART Goals
- 17:30 - Turning Your SMART Goals Into A Reality
- 24:05 - Create A Marketing Action Plan (MAP)
- 26:02 - Schedule Your Work
- 26:30 - Let's Get Intentional About Your Business In 2023
- 32:58 - Giving Your Customers An Unforgettable Experience
Links mentioned in this episode:
None
In today's digital age, videos have become essential for connecting businesses and entrepreneurs with their audience to promote their brand. However, creating professional-looking videos can be a daunting task, especially for those new to it.
But the truth is you can create professional-looking videos that will generate awareness and wow your customers if you have the right process.
In this episode of Shop Talk, I'll share some simple tips to help you make your videos look more professional and polished.
Snapshot of this episode:
- 7:33 - 3 Key Things To Create Professional-Looking Videos
- 12:25 - 2 pro tips to make video production easy
- 17:12 - 5 tools that will enhance video production
- 21:03 - How can I overcome the fear of being on camera?
"Email marketing doesn't work." or "I've never gotten a sale from social media."
Does this sound familiar to you?
Many entrepreneurs find marketing challenging because no one has given them any useful examples of advertising strategies they can deploy in their business.
Friend, that changes today! Online advertising strategies work - I know this because I'm living proof.
In this episode of Shop Talk, I will share with you the right way to market to your target audience so you can convert them from a prospect into a lifelong customer.
Snapshot of this episode:
- 2:19 - What Does A Standard Sales Funnel Look Like?
- 3:27 - The Process That Guides Your Marketing Efforts
- 6:03 - Where The Sales Funnel And The LCM Intersect
- 11:15 - Examples Of Advertising Strategies For Every Stage Of The Sales Funnel
- 24:27 - Why Entrepreneurs Don't Get Results From Their Paid Ads
- 29:40 - Getting Started With Your Advertising Strategy
Links mentioned:
A Simple Social Selling System Video Call
What if I told you there was a way to grow your business’s visibility that was absolutely FREE! (Have I got your attention?)
Getting your name out there and creating relationships with customers can sometimes feel overwhelming - unless you have a plan to reach your perfect ideal customer. What easier way is there to do that than to go where they are already spending their time? I’m talking about leveraging social media!
Creating a following on social media is a simple way to get exposure for your business and turn followers into life-long clients. The best part is, with a great content creation strategy, it doesn’t take long, and you don’t have to blow your budget on expensive advertising campaigns.
In today’s episode of Shop Talk, I’m going to lay out my super simple system for getting your business more exposure by creating sharable videos on all social media platforms.
Here’s a snapshot of this episode:
- 4:11 - From “Oh No!” To “Oh Yeah!”
- 11:42 - The Key To Your Content Creation Strategy
- 14:12 - Why Your Social Media Marketing Efforts Don’t Get Results
- 17:15 - Social Media Marketing Simplified
- 23:30 - Sharing Your Micro-Content
- 27:13 - Turning Core Content Videos Into Micro-Content
- 31:23 - Video Content Creation For The Busy Entrepreneur
“I have a problem”. “A challenge”. “An issue”.
These are words that entrepreneurs use to describe the obstacles they are facing in their businesses. The list of problems for many entrepreneurs (seems) endless!
The question is, are you dealing with a “problem” or a “symptom”?
If you are always trying to solve symptoms in your business (thinking that they are the problem) you will find yourself in an endless cycle of frustration.
But, if you can identify the real problem (and solve it) then the symptoms go away.
In this Episode of Shop Talk, I’ll show you how to find the root cause of your symptoms so that you can fix them once and for all!
You are in for a treat today because I am here with my good friend of mine, Jade Olivia, who is a fired-up Entrepreneur who bears the title “hype-woman” - and you are going to see for yourself why.
But, seriously, Jade specializes in automating small businesses and managing online communities. I actually connected with Jade a while back to have her help me launch my Extraordinary Coach - marketing certification program.
She has so many talents (she even plays the ukelele) - I am just so excited to have her on with me today to talk about How to Spot Slimy Gurus and Find The Clarity You Need to Confidently Market Your Business.
So, let’s dive in.
I remember being a young Entrepreneur thinking to myself that I’d “finally arrived” and built a successful business when I reached the six-figure mark.
I thought the path to earning six figures was a secret only a few knew.
I was SO wrong! Earning six figures is (actually) quite simple. There are just 3 steps:
- Choose one product/service that you are going to grow to six figures.
- Map out your sales process on how you are going to sell it.
- Drive traffic to your sales funnel until you reach your goal.
In this Episode of Shop Talk, my friend Vix is going to share “How to Create and Scale a Six-Figure Revenue Stream”.
I’m just going to come out and say it. I don’t like being recorded in video. And I have found that many of our clients feel the exact same way!
That being said, if you haven’t started focusing on leveraging video in your marketing yet, now is the time!
I’m not going to bore you with a bunch of stats on why video is more effective than traditional (static) marketing. Here’s what we know: video is not going away. And businesses that are leveraging it in their marketing are getting tremendous results.
So, if you are with me (which I think you are because you are listening to this) then let’s pull up our big girl (and boy) panties and start making some videos!
In this Episode of Shop Talk, I am going to share a step-by-step approach to creating marketing videos for social media with ease.
If you’re listening to this, you know, Entrepreneurs and small business owners juggle many things when running their businesses.
Unfortunately, the business culture seems to celebrate the “workaholic”. It’s like burning the midnight oil is a badge of honor. But it’s not. Wearing a lot of “hats”, working long hours, multi-tasking, and adding an endless amount of tasks to your to-do list doesn’t mean that you are getting more done.
In this episode of Shop Talk, I will share with you the productivity hacks that I’ve learned to use over the years that have helped me get more done in less time and still have an amazing personal life!
Creating content can seem like a never-ending battle! From creating social media posts, writing your blog, crafting compelling email messages, and of course, creating content inside of your coaching and online training programs - I know firsthand how publishing content consistently can be a lot of work!
But, I also know the impact that consistent content creation and publishing can have on your business.
So, today, I wanted to give you some tips and share a process that you can follow to help make content creation easier and eliminate any overwhelm that you might be feeling.
Let’s go ahead and jump into my (5) step process to creating content like it’s your business (because it is)!
Imagine having a website that…
- Is Professional
- Looks Beautiful
- And That You Are Proud to Share
But, most of all….
One that WORKS!
What does it mean to have a website that works? I’m glad you asked!
Your website should:
- Be the virtual storefront for your business
- Bring new prospects to your site
- Capture the contact information of your visitors and automatically add them to your email marketing list
- Build trust and authority
- And convert prospects into customers
In this episode of Shop Talk, you’ll learn the 12 Things Every Coaching, Consulting, and Professional Service-Based Business Website Needs to capture leads and convert prospects into buyers.
Let’s dive in…
You have 8 seconds to capture the attention of visitors when they land on your website. And in those 8 precious seconds, there are (3) questions your visitor wants to be answered.
Wanna know what they are?
Tune into this episode of Shop Talk, where I am going to share the secrets to turning your website into a lead-generating machine.
These strategies will help you:
- Bring more visitors to your website
- Immediately build trust and authority
- And convert more visitors into subscribers so that you can grow your email marketing list
I’ve got a lot to share, so let’s dive in!
Leads are the lifeblood of every business looking to grow its sales.
There are many different ways that a business can capture leads, both online and offline.
Today, I am going to share (8) specific strategies you can deploy today to start capturing leads online - even if you don’t have a website!
Whether you are a brand new entrepreneur just getting started with growing your email marketing list.
Or you’ve been an entrepreneur for a while and you just can’t quite seem to break the code to lead generation.
This episode of Shop Talk will give you the guidance you need to consistently start capturing qualified leads that want to hear and buy from you and are most likely to buy from you in the future.
Hey! This is Misty Kortes, and I want to “officially” welcome you to my world!
Are you a new startup entrepreneur (or one in the making)? You are in the right place, my friend!
Since this is my very first podcast, I thought I would start from the beginning. How to start a business from scratch (in just 5 hours).
You might think it’s crazy.
Unrealistic.
Maybe even a marketing scam to get you to click or listen in - but I assure you it’s not.
I (actually) did it myself. I started a business in just 5 hours with a $20 Staples Coupon and a 30-Day free Wix trial and built a five-figure business in just six short weeks - starting from scratch and zero experience!
Not sure how that’s possible? Well, you are in for a real treat, my friend!
In this episode, I’ll share the exact steps I took to launch my business in just 5 hours - and how you can too!
I don’t know your story (yet), so I don’t know what you’ve had to overcome to make it this far in your entrepreneurial journey, but I do know how lonely entrepreneurship can feel. Friends don’t understand. Family might think you’re crazy. But, one thing that is clear is your success matters.
Shop Talk is a show for entrepreneurs who are looking for simple, actionable, step-by-step marketing strategies that work.
My mission is to give you the training, guidance, tools, resources, community, and accountability you will need in your journey.
Whether you are just getting started with your online business or have gotten this far through pure git; you are in the right place, my friend!
I’ve got actionable content, expert interviews, behind-the-scene marketing secrets, and business hacks geared towards helping you build the business of your dreams and the life you deserve.
Let's do this!
Join the Shop Talk Facebook Community to make sure you never miss an episode: https://www.facebook.com/groups/shoptalkwithmistykortes/
Need a simple strategy for online advertising? Check out this 3 step process including free resources, tools, and pro tips.
In light of everything that is happening in the world right now, I think it’s more important now (than ever before) to talk about starting an online business.
If you have been contemplating starting a business for a while and just haven’t pulled the trigger…
Or if you are just starting to think about your own business in light of everything that is happening right now…
Then, this episode is for you!
In this episode of Shop Talk, I share the (4) things I believe that you should focus on if you are looking to start an online business from scratch.
BTW, these (4) things can all be done in just 1 day!
And in the upcoming days, I am going to be releasing a series of podcasts to help coach those of you who are interested in starting a business…..quickly.
Now, more than ever people are going to be looking for ways to earn more income and have more control over their finances than ever.
My hope is that you will tune in to Shop Talk with (me) Misty Kortes (your host) and allow me to become “Your Marketing Coach”.
Thank you so much for listening!
Let’s dive in...
Links mentioned in this episode:
The Startup Planner Workbook
I’ve spent the last few days creating a Small Business Survival Guide that I want to share with you.
I’m not going to waste a bunch of time sharing with you all the things you already know. These are some CRAZY times (to say the least)!
If you are like many businesses today you have doubt, uncertainty, and questions about how to navigate your business right now.
I am to give you some tangible advice that you can apply in your business TODAY!
I’ve got 12 Secrets to help you Crush Your Fear, Get Unstuck, and yet STILL Generate Sales in Challenging Times.
I want you to grab a pen and paper and jot down the things that come to mind as I share all (12) survival tips. Don’t worry about taking notes on what I’m sharing. You can get a free copy of my survival guide at www.mistykortes.com/4-bonus
Nothing like jumping in the deep end on Episode #2 of Shop Talk where I tackle procrastination...the dirty little habit some of us have picked up in our business.
This topic is stemming from my first podcast episode of Shop Talk where I shared an embarrassing story about launching my podcast...something that I am DEFINITELY NOT proud of but I felt it was important to share.
So, I wanted to continue on that subject because I see so many people struggle with procrastination.
And, I think that most of us don’t realize where procrastination actually stems from.
In this episode of Shop Talk I’ll be drilling down on:
- how to spot what type of procrastination you might be struggling with
- the number one reason we procrastinate
- how it affects your business (and life)
- and how you can overcome procrastination, take action, and build a business you deserve!
Let’s dive in…
Thank you so much for tuning into Shop Talk with (yours truly) - Misty Kortes. I am so excited that you are here.
You have stumbled across the first episode of Shop Talk, a weekly podcast about all things business, marketing, and the brutal reality of entrepreneurship.
My vision for this podcast is that I provide you with actionable marketing content, expert interviews, and behind-the-scenes secrets I’ve learned as a marketing coach for close to 2,000 small businesses over the last 7 years.
….everything I share is focused on helping you build a business you are proud of and a life you deserve because of it.