Fame Economy with Torund Bryhn: Recent Episodes
Torund Bryhn
Have you ever been surprised when your friends, boss or family do not understand you? “Never assume the obvious” states the late New York Times columnist William Safire. Never assume they understand you, because the obvious is that we get caught in our own circle of jargon, biases and tribes that can lead to misunderstanding resulting in disastrous consequences such as loss of profits, job & business opportunities, and even loss of friendships, clients and contracts.
The Moving Beyond Your Tribe podcast is where we talk about new ideas, new words, new approaches to stepping out of our comfort zones to break free from our assumptions and create bridges to new opportunities.
I am your host Torund, a multipotentialite and political agnostic with a passion to bring all sides together through dynamic and thoughtful conversations. I am a wordsmith by trade bringing insightful perspectives from 15 years of helping CEOs, US Members of Congress, US Presidential campaigns, nonprofits and corporations move beyond their tribe to develop messages and campaigns that ignite lasting impact.
On this podcast, I will bring on notable and diverse guests from all walks of life to give us tools to help us to be better leaders and colleagues, create stronger business culture, boost our productivity and profits, create impact on society with our message and more importantly, help us to be a Mensch.
Now, let's gets started.
🎙️ Welcome back to another exciting episode of "Become Famous." In this episode, host Torund Bryhn is joined by special guest Zontee Hou, a renowned author and marketing expert who has recently released a groundbreaking book on data-driven personalization.
Listeners are in for a treat as Zontee shares her expertise on harnessing data to create seamless and relevant customer experiences. She emphasizes the importance of marketers sitting at the data table and explores the nuances between metrics-driven and data and insights-driven. She illustrates the power of personalized data in anticipating customer needs through real-world examples from successful companies like FreshDirect, Nike, and Sephora.
The discussion also explores how small businesses can effectively utilize data-driven strategies. Zontee underscores the significance of ethical data collection, balancing personalization with privacy, and the transformative potential of AI in marketing.
This episode is packed with valuable insights for business owners, marketing professionals, and anyone interested in the evolving landscape of data-driven customer experience. So, gear up for this episode and discover the future of personalized marketing!
Key Moments :
04:18 Differentiating metrics-driven from data-driven marketing for relevance.
09:34 Book addresses GDPR, ethical considerations for data use.
11:16 Nike uses data to personalize customer experience.
16:37 Create targeted resources, reach the right customers effectively.
19:08 Focus on audience, ROI, and customer value.
21:19 Integrated approach benefits sales with better leads.
24:26 AI enables quick customer analysis, driving satisfaction.
34:12 Test messaging with 3 personas for refinement.
35:03 Human expertise is important, with balance in privacy.
About the Zontee Hou :
Zontee Hou is the author of the new book, Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty. She's also the managing director of the consultancy, Convince & Convert, and founder of Media Volery—a boutique digital marketing agency. Zontee is a sought-after business speaker and one of TopRank's top B2B marketers and top content marketers. She has also taught at Columbia University and the City College of New York.
Links to connect Zontee:
https://linkedin.com/in/zonteehou
https://twitter.com/zonteehou
https://instagram.com/zonteehou
https://www.convinceandconvert.com/
How to connect Torund :
Facebook: https://www.facebook.com/torundb/
LinkedIn: https://www.linkedin.com/in/torundb/
Website: https://torundbryhn.com/
Link to buy her book: https://amzn.to/3UmTJzI
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In Episode 5 of "Become Famous," host Torund Bryhn sits down with data junkie and personal branding expert Stefan Martiz to discuss the intricacies of creating consistent and high-quality social media content. Stefan shares insights into timing social media posts for maximum engagement, the balance between quality and quantity, and the critical importance of creating meaningful content.
Drawing parallels between personal branding and musicianship, Stefan underscores the need for long-term commitment and strategic planning in building a personal brand. He candidly discusses his experiences with viral posts and how a basic post about branding unexpectedly garnered over a million impressions, leading to significant opportunities and client inquiries.
The conversation gets into the evolving marketing landscape, particularly in Europe, and the essential roles of authenticity and personal connection in modern branding. Stefan and Torund explore the challenges and rewards of engaging employees as brand ambassadors, incentivizing original content creation, and the potential pitfalls of AI-generated content.
Tune in to discover effective strategies for elevating your social media presence and personal brand with Stefan Martiz's expert guidance.
Key Moments:
00:10 Building personal brand key for marketing professionals.
05:15 Self-promotion is crucial in competitive fields for success.
10:08 Embrace performing the transition to creating original content.
12:52 Overcoming fear to embrace new opportunities.
16:15 Quality over quantity, add value to content.
20:31 Sharing valuable content leads to more opportunities.
22:10 Personal brand, communication, content marketing, crisis management.
25:33 Hiring a writer can boost professional success.
31:20 Leverage top management for community branding distribution.
34:39 Leverage employee personal brand without conflict.
38:27 Incentivizing employee brand advocacy for effective marketing.
39:57 Creating authentic content, gaining control, and impact.
42:59 Shift to people-focused sales, limitation in retargeting.
About the guest :
Stefan Martiz's journey turned pivotal when he realized that a life steeped in court cases was not for him. Prompted by a career adviser's suggestion, he delved into the world of marketing and immediately fell in love with its psychological aspects. Fascinated by why people become obsessed with brands and why they choose to buy certain products, Stefan dedicated himself to mastering this field. He has since become a firm advocate of the "brand first, content second" philosophy, believing that creating a famous brand naturally attracts a loyal community of customers. Stefan's passion and expertise have defined his career in marketing, making him a specialist in brand psychology and community building.
How to connect Stefan: https://www.linkedin.com/in/stefan-maritz/
How to connect Torund :
Facebook: https://www.facebook.com/torundb/
LinkedIn: https://www.linkedin.com/in/torundb/
Website: https://torundbryhn.com/
Link to buy her book: https://amzn.to/3UmTJzI
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Welcome to Episode 4 of "Become Famous"! In this episode, our host Torund Bryhn is joined by the insightful Ozlem Ahiska-Weber, author of "Authenticity to Agility." Ozlem, with her diverse background as a spiritual healer, image consultant, and business psychologist, dives deep into the transformative power of colors on our well-being, communication, and energy levels.
Together, they explore how understanding and utilizing colors can help women thrive in male-dominated industries, foster personal growth, and live authentically. From discussing the adaptability of our personality traits to the impact of corporate attire norms, Torund and Ozlem share personal experiences and practical tips.
Ozlem's wisdom extends to understanding the nuances of style, personal branding, and even the integration of vibrant cultural elements into professional wardrobes. Get ready to be inspired by Ozlem's journey and insights, and discover how colors can change your life too.
Don't forget to check out her book "Authenticity to Agility" for more in-depth exploration. Tune in for a colorful and enlightening conversation!
Key Moments:
04:26 How often should you take a personality test?
06:56 Appreciating change, evolving personally, embracing new perspectives.
10:43 Exploring 3 personalities, strengths, and self-awareness.
16:12 COVID allowed personal growth and new opportunities.
17:25 Book brought clarity, inspired change through colors.
21:33 Embracing change, focused on writing and editing.
23:41 Evolving from caterpillar, seeking knowledge, feeling confident.
28:49 Choose colors that match your own tones.
32:02 Importance of image and look in branding.
34:52 Practice authenticity, image and personal branding importance.
38:15 Individuals have different body shapes and proportions.
42:10 Corporate dress code varies based on industry.
45:27 COVID changed fashion to more relaxed attire.
46:22 COVID shifted us from casual to aware.
51:02 Expressing gratitude for lessons and origins discussed.
53:08 Fantastic primer on the power of color.
About the guest :
Ozlem Ahiska-Weber is a seasoned spiritual healer who has long recognized the profound impact of colors on well-being. Her deep understanding of auras and the healing properties of colors led her to explore this connection further. Seeking to help others harness the power of colors in their daily lives, Ozlem studied image consultancy and became an image consultant. Now, she guides individuals on choosing the right colors to enhance their health, energy levels, communication, and perception by others, truly embodying the transformative power of color in both spiritual and practical realms.
How to conact Ozlem :
Website : www.ozlemahiskaweber.com
Instagram : https://www.instagram.com/ozlemahiskaweber/
How to connect Torund :
Facebook: https://www.facebook.com/torundb/
LinkedIn: https://www.linkedin.com/in/torundb/
Website: https://torundbryhn.com/
Link to buy her book: https://amzn.to/3UmTJzI
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In this episode, our host Torund Bryhn, and special guest Maggie Patterson explore the convergence of marketing and communications in the digital age. From sharing personal experiences of feeling recognized in their careers to discussing the pitfalls of celebrity entrepreneurship, they offer valuable insights on navigating the online business world with integrity and transparency. Join us as we uncover the secrets to success, the impact of AI on business practices, and the importance of prioritizing customer needs over financial gains. Let's dive deep into the complexities of fame, marketing tactics, and the ever-evolving landscape of online entrepreneurship.
Key Moments:
05:33 Many problems are invented for profit. Ethical conflicts.
07:05 Define celebrity entrepreneur and the negative effects.
12:02 Lack of focus on user needs in industry.
14:44 Promised money, unfulfilled commitment, feeling surprised.
18:12 Program success often hides individual backgrounds.
21:25 Inspired by behind-the-scenes influencers, especially Tony Robbins.
25:25 Budget wisely and avoid unnecessary debt.
28:09 Stand out with a unique perspective, understand audience.
31:25 Challenged by client to explore TikTok.
32:40 Align marketing tactics with your strengths wisely.
37:45 AI impact on online business: Quality will drop.
40:54 Observing ever-changing online business tactics is crucial.
42:37 Skincare fanatic wants info accessible and redeeming.
46:17 Unify marketing and PR for success.
50:23 Small town fame from podcast and TV.
About the guest :
Maggie Patterson has spent over a decade in the online business world, witnessing significant shifts in industry conversations. By 2020, she observed a growing criticism of "bro marketers," those who sell courses, masterminds, and educational products through questionable and often scammy tactics. Recognizing that problematic marketing practices come in various forms, Maggie proposed broadening the definition, urging the community to look beyond the stereotypical "bro marketer." With her insightful approach, she advocates for recognizing and addressing a wider array of unethical marketing behaviors permeating the online business sphere.
How to contact Maggie:
https://www.instagram.com/bsfreebusiness/
https://bsfreebusiness.com
How to connect Torund :
Facebook: https://www.facebook.com/torundb/
LinkedIn: https://www.linkedin.com/in/torundb/
Website: https://torundbryhn.com/
Link to buy her book: https://amzn.to/3UmTJzI
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In this episode, the incredible Ian Peterman, founder of the Conscious Design House and the Conscious Design Method, joins our host, Torund Bryhn. Together, they dive deep into the world of conscious design and its critical role in building long-lasting, impactful brands.
Ian shares his vision for a more intentional approach to business and branding, emphasizing the significance of valuing the process and understanding the broad impact of our products. Through fascinating discussions, Ian and Torund explore the principles of the circular economy, the importance of extensive planning, and how newer mission-driven brands are paving the way for a sustainable future.
Ian also introduces the exciting concept of the Conscious Design House, a modern-day Bauhaus that seeks to unite diverse talents to foster innovation and sustainability. Whether you're a designer, entrepreneur, or simply passionate about creating a positive impact, this episode offers valuable insights to help you navigate the path to fame while staying authentic in your industry. Tune in and get ready to embark on a journey towards a brighter, more conscious future!
Key Moments :
05:43 "Einstein's quote changed my approach to planning."
08:31 Advocates for circular economy and conscious design.
10:16 Intuitively designed stand for oil and gas conference.
14:29 Inclusive approach involves all stakeholders in planning.
19:11 Good connection is crucial for effective communication.
21:08 Creating connection, inclusion, and empowerment in leadership.
25:10 Understand impact, identify control, set goals accordingly.
29:32 Bauhaus influential in design and mass production.
32:16 Shift towards circular economy and Bauhaus 2.0.
35:22 Conscious design brings people together for impact.
40:44 Create conscious design, connect online or in person.
43:34 Certifying design and consulting agencies for impact.
About the Guest :
Ian Peterman's journey epitomizes the so-called "5-year overnight success" narrative. Often celebrated for his accomplishments, the true story lies in the intense work and meticulous planning that preceded his achievements. Focused and determined, Ian invested deeply in the foundational aspects of his projects, emphasizing the importance of planning, observation, and conscious design. His unwavering commitment to these principles underscored every success, making him a role model for thorough preparation and thoughtful execution in any endeavor.
Connect Ian - https://www.linkedin.com/in/ianpeterman/
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Join host Torund Bryhn on a riveting journey through the evolution of the "Become Famous" podcast, originally conceptualized amidst the isolation and digital transformation brought on by COVID-19 in the serene backdrop of Kanab.
In this episode, Torund reflects on the podcast’s transformation from its humble beginnings, when the idea sparked to explore the depths of acronyms and challenge tribalistic thinking. Hear how an insightful quote from Socrates about fame being "the perfume of heroic deeds" revolutionized her views on fame, shifting the podcast's core message to focus on fame's various levels and nuances – from personal recognition to timeless legacy.
Dive deep into the discussion on how fame shapes individual identities and societal structures. Technological innovations like cell phones and social media further impact this process, transforming everyday individuals into public figures.
Torund invites listeners to reconsider the role of authenticity and personal branding in the digital age and navigate the pressures and complexities that come with public visibility. Whether you're an entrepreneur, an artist, or simply fascinated by the concept of fame, this episode provides comprehensive insights into making a meaningful impact and leaving a lasting legacy in an ever-changing world.
Key Moments:
00:10 Support in difficulty, moving beyond tribal thinking.
05:19 Desire for timeless legacy and public recognition.
09:10 Investigating fame, discovering levels, returning to the source.
10:29 Desire for fame, bring gifts to the world.
16:32 Navigating power and criticism in public perception.
19:09 Courage to create "Fame Revolution" title.
22:48 Embrace your talents, and rise in the corporate world.
23:32 Podcast features diverse perspectives and new professions.
28:06 Understanding the revolution, rise, and authenticity.
About Torund Bryhn :
Torund Bryhn is the dynamic and knowledgeable host of the acclaimed "Become Famous" podcast, where she gets into the strategies and realities of achieving fame in various industries. As a female leader in media, she not only guides discussions on how to become recognized but also navigates through the complexities of cancel culture and maintaining authenticity in the public eye.
Aside from her success as a podcaster, Torund is also the author of the insightful book Fame Revolution, further cementing her expertise on the subject of fame and public perception. Her entrepreneurial spirit shines through her role as the CEO of Diotima Strategies, a consulting firm she spearheaded to offer strategic advice on building personal and corporate brands.
With a career spanning over four years in the podcasting field, Torund is now celebrating the fourth season of her show. She extends heartfelt gratitude to her veteran listeners, whose support has been vital from the beginning. Her journey continues to inspire and equip individuals aiming to leave a mark in their respective fields, always emphasizing the power and responsibility that comes with public visibility.
How to connect Torund :
Facebook: https://www.facebook.com/torundb/
LinkedIn: https://www.linkedin.com/in/torundb/
Website: https://torundbryhn.com/
Link to buy her book: https://amzn.to/3UmTJzI
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Corporate and business have become so competitive, and we are so focused on improving and promoting ourselves that we don't notice we are turning into outlying islands. We get so caught up in the grind that we forget we can become countless times more powerful through community and collaboration.
In this episode, I'm joined by Anita Anello, a Creative Problem Solver, Mentor, Strategic Coach, and Servant Leader to Corporate Women of Faith who loves to help women live with joy, make more money, and enjoy every second of the transition into their new lives.
Throughout our conversation, Anita described her transition from executive positions in corporate America to a homeschooling mom and entrepreneur. We learn more about the tiny adjustments in life that can produce massive change, how to nurture a growth mindset, and why it is instrumental for successful women to rely on their community.
Anita also talks about the #1 challenge most women face in their professional lives, how to create healthy boundaries, shared some content creation tips, and so much more.
Tune into episode 9 of Become Famous For What You Do, and discover the formula to love your work and life equally.
In This Episode, You Will Learn:
- A bit about Anita's journey from corporate to entrepreneurship (8:02)
- The importance of getting validation and agency from our life partners (11:27)
- How women's nature can play "against" them in business (24:19)
- The #1 challenge women face in their professional lives (29:12)
- What happens when we make tiny adjustments in our lives. The ripple affect (42:34)
Resources mentioned:
- Book: Brian Switalski - MXLTIPLY: A Social Media Guide for Every Entrepreneur to Connect With a Multitude of People, Gain a Massive Following, and Mxltiply Your Sales
Connect with Anita
- The Ripple Affect website
Let's Connect!
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The easiest way to overcome any adverse situation is to remind yourself you're bigger and stronger than financial collapse, debt, romantic heartbreaks, illness, or having zero subscriptions to your latest online program.
In this episode, I'm thrilled to welcome the fantastic Andrew Bailey. He is a High Performance and Rapid Manifestation Coach for women who desire to expand and grow by connecting with their authentic selves.
We had a fantastic conversation about Andrew's journey to becoming a high-performance women's coach, his past as a dating and relationship coach, and the moment he discovered his passion for helping women connect with their true selves. Andrew kindly shared dozens of golden nuggets about self-confidence, manifestation, accountability, discipline, habits, the gamification of life, and so much more.
Tune into episode 8 of Become Famous For What You Do, and learn more about how to reach success by tapping into your authenticity.
In This Episode, You Will Learn:
- A bit about Andrew's background and how he became a dating coach (2:08)
- From Montana to Seattle, Andrew's boldest move of his life (9:53)
- Sometimes you need to jump into the cold water (14:36)
- You need to suck big time before you start winning (24:45)
- The importance of having a structure in place to succeed (28:44)
- Don't be dogmatic about how you implement modeling in your life (40:37)
Resources mentioned:
- Book: Alex Hormozi - $100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Connect with Andrew:
Let's Connect!
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Why do we sometimes forget to show appreciation? In most cases, a simple word or a candid gesture can make much more than express gratitude; it can make someone feel seen.
In This episode, I'm joined by Neil Beam, a father of four, a husband, a GTM Strategist, a Program Architecture and Design expert, and the Co-founder of The Appreciation Company.
Throughout this episode, Neil shares the story of how this passion project started, his and his wife's sense of service that made it possible, and the reactions he got at the beginning from the people receiving the appreciation notes. We talk about the importance of expressing gratitude and appreciation, why we sometimes don't take the time to show how grateful we are, and more.
Tune into episode 6 of Become Famous For What You Do, and learn more about Neil's passion project, born to spread gratitude and appreciation.
In This Episode, You Will Learn:
- A bit about The Appreciation Company's origin (2:19)
- Making people feel seen (5:44)
- About Neil's leap of faith (9:02)
- Why don't we take the time to be grateful? (18:51)
- What it feels like to get an appreciation note? (22:02)
Resources:
- The Appreciation Company website
- Book: Bill Aulet - Disciplined Entrepreneurship: 24 Steps to a Successful Startup
- Book: The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Connect with Neil:
Let's Connect!
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Is connecting authentically with your team members as a leader possible? Is it even necessary?
In this episode, I'm joined by our Writer in Residence, Heidi Stangeland, and our Marketing Director, Zach Houghton, to discuss authenticity in leadership. We analyze the relevance of being authentic in leadership roles, how it can shape our relationships with clients and employees, and define our leadership style.
Throughout this episode, you'll hear how authenticity boosts confidence in leadership roles, how to master authenticity, and why you should "believe it till you achieve it instead of faking it till you make it." We also discuss how to avoid being pulled down by colleagues or team members when they are at their lowest and how writing down your thoughts can help you stay grounded, regain focus, and rebuild confidence.
Tune into episode 6 of Become Famous For What You Do, and learn how being authentic can help you take your leadership to the next level.
In This Episode, You Will Learn:
- Authenticity equals confidence (2:21)
- How to tap into your confidence. Regardless of how uncomfortable it might be (4:26)
- How to be authentic (5:19)
- How to deal with a colleague pulling us down (10:53)
- Writing down your feelings is instrumental for grounding and centering yourself (16:41)
- Why you should always keep your assumptions in check (21:02)
Connect with Heidi:
Connect with Zachary:
Let's Connect!
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You know you must put yourself out there, trust your skills, and know you can do it, so why is it so hard, then?
In this episode, I'm joined by my friend and partner in business, Zachary Houghton. He is the Marketing Director at Diotima Strategies; he helps brands gain visibility and find their voice by clarifying their messaging. Together, we delve into how to overcome the reluctance to become famous for what we do, why sometimes it is so hard to "just do it," and how to create a more profound and meaningful connection with our audience.
Throughout this episode, Zachary shares his journey of overcoming the fear of putting himself out there and how he trained himself to break that barrier and press the courage button. He explained how getting clear on his WHY helped him and the importance of having support from others.
In addition, he shared his thoughts on the perks of being authentic, his Endgame framework, and more.
Tune into episode 7 of Become Famous For What You Do, and learn what you are missing to "just do it."
In This Episode, You Will Learn:
- What helped Zachary with the struggle of putting himself out there (3:01)
- How to train yourself into the right mindset (6:13)
- The importance of getting clear on your WHY (10:04)
- About Zachary's WHY and how it helped him gather the courage to put himself out there (15:07)
- The Endgame model (25:46)
Connect with Zachary:
Let’s Connect!
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Discovering what we are good at might be hard, but once we find that out, it is harder not to do anything with it.
In this episode, a re-release from my previous show, Moving Beyond Your Tribe, we revisit my conversation with Patti Pao, Founder and CEO of Restoresea LLC. Patti has over 30 years of experience in the beauty industry and the mind behind creating over 400 products. After many years of thinking of herself as a terrible marketer, Patti discovered she was a pretty good one; she only needed to find her route to market.
Throughout this episode, we delve into how Patti created the first clinically-tested, naturally-derived anti-aging skincare line, thanks to her talent and innate curiosity. We also talk about her relationship with marketing and sales, her positive attitude, and her open-mindedness towards life and business opportunities.
In addition, we learn about the questions every entrepreneur should ask themselves to ensure their business' success, how to be a wartime leader, and so much more.
Tune into episode 6 of Become Famous For What You Do and learn more about connecting with your unique talent and getting the best out of it.
In This Episode, You Will Learn:
- About Patti's impressive career in the beauty industry (3:43)
- We think we know something until we ask ourselves the right questions about it (10:47)
- I found my route to market! Now what? (17:10)
- The fantastic story of how Patti discovered the enzyme that helped create Restorsea (20:27)
- Be open-minded, never say no to anything (35:45)
Connect with Patti:
- Clubhouse: @pattipao
- Restorsea website
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When you think of the formula: hard work + time = success, do you consider where your physical and mental health fits in that equation?
In this episode, I'm joined by Jackie Tapia, a first-generation Mexican American Lawyer with over 22 years of experience, Transformational Life Coach, CEO & Founder of Living Macro, and Host of the Amiga, Handle Your Shit podcast. After 17 years as a lawyer, Jackie realized trading hours for money was a terrible deal for her. Her physical and mental health was on the line, so she realized she had to change. A handful of years later, she heard her true calling, transformed her life, and decided to empower and help other Latinas handle their shit and thrive.
Throughout our conversation, Jackie talks about how listening to her true calling and stepping into her true self changed her life and blessed her with the possibility to help others do the same. We explore how being a first-generation immigrant shaped her approach to making a living, the inspirational figure of her father, and the importance of listening to the signs of our true calling.
Plus, we talk about fear, the hustle culture, how Jackie absorbed the fact of being famous for what she does, and so much more.
Tune into episode 4 of Become Famous For What You Do and learn about Jackie's best advice to handle your shit.
In This Episode, You Will Learn:
- About the birth of Amiga, Handle Your Shit podcast (2:26)
- Jackie's realization after 17 years of working herself to exhaustion (6:14)
- Using a lawyer's skills and abilities in a fun way (12:07)
- The importance of the energy we surround ourselves with (16:15)
- Jackie's advice for people who want to handle their shit (22:06)
- Listen to your true calling. Society has built us to ignore these things (36:14)
Connect with Jackie:
- Website
- Amiga, Handle Your Shit podcast
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Are you satisfied with your achievements? Are you happy in your relationships? Do you feel comfortable under your skin? If not, are your family, friends, and coworkers getting your best version?
In this episode, I'm joined by Crystal Mallari. She is a Behavior Change Specialist, Fitness and Nutrition Coach, CEO of R3 Evolution Fitness, and the founder of The R3VOLVELIFE Method Academy, the #1 Online Mind-Body Transformation & Personal Development Coaching Program. Crystal is on a mission to restore women's confidence in themselves, build a bulletproof mindset, and incorporate healthy habits into their lives.
Throughout our conversation, Crystal talks about her struggle with weight and the underlying reasons behind her and her husband's body transformations. She described her feelings from day one after the epiphany, where she understood how to help herself and her husband and resignify her business.
Plus, we talk about her passion for music and performing, her role models, her objectives and what she wants to be famous for, and so much more.
Tune into episode 4 of Become Famous For What You Do and hear Crystal's compelling, touching, and inspiring life story.
In This Episode, You Will Learn:
- The struggle to get pregnant and its devastating consequences (2:55)
- Eating the pain. Crystal's wake-up call (8:55)
- Coaches need coaches (17:13)
- About Crystal's decision to become a fitness competitor at 40 years young (33:45)
- It's about us; it's about helping others (45:33)
Connect with Crystal:
- Facebook Group Fit Beyond 40 For Women
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What would you do if you knew you couldn't fail?
In this episode, I'm joined by the amazing Dr. Veronica Estrada, a Mother, College Professor, Researcher, Scholar, Social Justice Advocate, and an endless source of inspiration for hundreds of students.
We had a fantastic conversation about limiting beliefs, how often social and cultural barriers get in our way to progress, and the inner work needed to change our mindset from victim to victor. Dr. Estrada shared bits of her rough childhood, her gratitude for those who believed and bet on her, and how she turned the "Dr. Estrada syndrome" into the "Dr. Estrada effect."
Plus, we delve into her hero's journey, how she overcame her learning disabilities, the abuse during her childhood, and so much more.
Tune into episode 3 of Become Famous For What You Do, learn how to connect with your gifts, and turn your wounds into a catalyst for success.
In This Episode, You Will Learn:
- A bit about Dr. Estrada and what she does (1:41)
- Why did many professors quit teaching when COVID hit (6:24)
- Introverts and online classes (16:48)
- Students don't remember the best professor; they remember their favorite (20:01)
- How Dr. Estrada dealt with imposter syndrome (24:26)
- All of us go through our own hero's journey (30:15)
- The power of storytelling (39:57)
- About Dr. Estrada's mentors and how they helped her become who she is today (47:13)
Connect with Dr. Veronica Estrada:
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What's the limiting belief that's stopping you from becoming famous?
In this episode, I'm joined by the CEO and Founder of Bespoke Branding Agency, Yamilca Rodriguez. With over 20 years of experience in the branding space, Yamilca heals businesses using her brand therapist abilities to help them reach their ideal clients, empower their brands, and rule the market.
We chat about the negative connotations fame has in our society, which certainly feeds people's limiting beliefs about being famous. Yamilca explains why getting your brand's message out there is massively important in our fame economy and why it is crucial to do it authentically.
Plus, we dip our toes into the 12 archetypes, the strong link between branding and psychology, and shedding the layers of your personal brand's true essence. Yamilca also talks about her favorite famous person, what she wants to be famous for, and much more.
Tune into episode 2 of Become Famous For What You Do and learn how a brand therapist can help you heal your fears of becoming famous for what you do best.
In This Episode, You Will Learn:
- Why is fame so important today? (1:27)
- People are both interested and scared of putting themselves out there (3:56)
- How Psychology can help you improve your branding and marketing (6:35)
- The twelve archetypes and branding (8:10)
- Why you should focus on your super fans (16:59)
- How does the fame economy work from the point of view of a brand therapist (20:22)
Resources:
- Bespoke Branding Agency website
- Book: Carol Pearson - The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Connect with Yamilca:
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How can becoming famous for what you do help you and, most importantly, help thousands of others?
We live in times where products are not as important as the person behind them. That's why CEOs' abilities in front of the cameras are vital. Audiences need to see themselves reflected in the person behind the product that'll help them make their lives easier.
Today, in our first episode of Become Famous For What You Do, Zachary Houghton joins me to discuss the details of this exciting journey. We learn about what it means to let your gifts make you famous and how it can impact your life and the lives of those around you. We explore why it is necessary to be well-prepared to face fame, how to live a normal life while your product shines, and why getting help to move forward is crucial.
We also go through the importance of learning to deal with the criticism fame exposes you to, how to survive the fame economy we live in, and much more.
Tune into the first episode of Become Famous For What You Do and learn why getting your message out there and sharing your gifts with the world is so necessary.
In This Episode, You Will Learn:
- What do we mean by "becoming famous for what you do?" (2:05)
- It is not about the spotlight; it is about making your gifts shine (4:29)
- We think we know who we are (6:47)
- Butter Bob's story and why it ended how it ended (11:16)
- Three steps to become famous for what you do (14:23)
- We live in a fame economy (23:10)
- How speaking to a live audience changes you (29:11)
- What can you expect from this podcast (34:08)
Resources mentioned:
- Book: Michael Wolf - The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
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When we visit different countries, we experience and see how people behave, eat, and communicate, and we get a taste of their culture. It is different when we live in those places; then we know their culture on a deeper level. It would appear that as tourists, we only get to see the tip of the iceberg. Culture is visible not only in how people dress, eat, or talk; it impacts everything, the way people do business included. That is why cross-cultural deals that ignore the influence of culture in business are doomed to fail.
Joining me today is Brenda McGuire, CEO of WorldWide Connect, Virtual Trainer, and Speaker. She is a best-selling author, Cross-Cultural Expert, Founder of Global Gals, Global Leadership Coach, and Travel Expert. Brenda has been in 85 countries and lived in 6; she has over 25 years of international experience helping professionals succeed globally. At Global Gals, Brenda empowers and educates women to live, work, and travel the world.
In this episode, Brenda kindly shared how she went from being a country girl from Iowa, surrounded by a sea of cornfields, to be a globetrotter. We talked about the different kinds of business approaches from different cultures and the importance of understanding those differences. Brenda also shared her view on the way cross-cultural businesses will evolve in the following years.
Tune in and listen to Episode 38 of Moving Beyond Your Tribe and listen to Brenda's fascinating experiences around the world.
Some Questions I Ask:
- How did you go from local to global? (1:59)
- You've been to 85 countries, you've lived in 6 and connected yourself in various tribes. Would you tell us a bit of that? (10:33)
- In cross-cultural deals, would you say the most important currency is trust? (14:17)
- We are more and more creating a global mindset. And more and more companies are looking for a person with a global mindset. Could you give your perspective on what is a global mindset? (25:48)
- What would you think is going to happen to travel after the pandemic is over? (33:47)
In This Episode, You Will Learn:
- "See the World." The beginning of Brenda's journey (3:35)
- Life is about relationships. We connect with people in the most unexpected ways (8:07)
- Culture impacts everything. Business must learn everything from how to manage the workforce to close a deal (19:01)
- To perform cross-cultural deals, leaders must develop a global mindset (24:43)
- We are living the best times to do global business (32:31)
Resources:
- WorldWide Connect
- Global Gals
- Brenda McGuire website
- WorldWide Connect - Articles from CEO Magazine
- Global Gals - Article - 25 Life-Changing Ways to Live and Work Around the World
- How Being a World Traveler Helped Me Cope in a Covid World - Brenda McGuire
- Book: Nick Nanton, JW Dicks, Jeffrey Magee - Professional Performance 360: Special Edition: Success
- Free Downloads of Brenda's Book Chapter in Professional Performance 360
- Book: Jack Canfield, Janice L. Quigg, Nick Nanton - The Soul of Success
- Free Downloads of Brenda's Book Chapter in The Soul of Success
Connect with Brenda:
- Email: bmcguire@globalgals.com
Let's Connect!
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All of us are going through unprecedented transformations; the way we communicate, the way we shop and connect with others have changed. And even when we are longing for life to go back to normal, most likely, many things will not go back to the way they were before the pandemic. The same goes for companies and brands. Reality forced them to change the way they do business, and they had to adapt to people's new habits and preferences. Those who identify the best path of adapting will be the fortunate ones, the ones that will emerge victorious in the post-pandemic world.
Almost one year after our first interview, Marc Cloosterman is with us again to talk about the future of branding in the world during and after the pandemic. Marc is the Founder and CEO of VIM Group; he is an accomplished speaker and blogger on various global platforms. He is co-chair of the Page working group on Corporate Brand, country chair of Page in Germany and The Netherlands, and ambassador of the working group on Brand Leadership of the European Association of Communication Directors. He is also the author of Future Proof Your Brand.
In this episode, we talked about Marc's observations on what changes we can expect from consumers in the following years. Since many people have relocated during the pandemic, Marc kindly shared how he thinks cities will re-arrange after the pandemic. We also talked about the future of the real estate industry and how companies are shifting into inbound marketing. Marc shared many interesting insights about interface power and how new platforms adapt to the imminent interface changes.
Tune in and listen to Episode 37 of Moving Beyond Your Tribe to hear Marc's masterclass about the future of branding in the forthcoming years.
Some Questions I Ask:
- What have you learned from working with these various corporations managing your own company in this situation? (3:39)
- From the experience of growing your business during this time, what are the three things people needed to think about in the following months? (9:58)
- Do you believe now that communications and PR are more critical in developing a thought leader? (21:04)
- If you look at the whole space of video and Zoom and how brands brand themselves, what have you learned from this year? (26:06)
- What other companies would you say did an excellent turnaround? (42:40)
In This Episode, You Will Learn:
- Turning into more virtual connections reduced the distance between people for international companies (7:20)
- Why companies are making considerable efforts in client retention (15:53)
- A relatively new position is increasing its relevance, the Chief Digital Officer (25:27)
- Pros and cons of Clubhouse and why it is so successful (29:30)
- How the younger generations get informed and consume content (38:12)
Resources:
- VIM Group website
- Book: Marc Cloosterman - Future Proof Your Brand: Data-Driven Insights to Implement, Manage, and Optimise Your Brand Performance
Connect with Marc:
Let's Connect!
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This episode is the second part of the three episodes series about communication and marketing on NASA and the space programs. I had a fantastic conversation with Richard Jurek about George Low, the man who wrote the report on President Kennedy's desk when the administrator was looking for a big project after the Bay of Pigs to turn things around.
Richard, a marketing and public relations executive, is an author and space historian. He is the co-author of the critically acclaimed "Marketing the Moon: The Selling of the Apollo Lunar Program" (MIT Press, 2014) with David Meerman Scott, and a frequent article contributor to the Smithsonian's Air & Space magazine and website. He is a sought-after commentator and speaker on NASA history, especially concerning its historic public affairs efforts and pioneering brand journalism. He has appeared internationally in media outlets such as Forbes, Slate, NBC News, CBS News, Canadian Public Radio, Australian Public Radio, National Public Radio’s Market Place, BackStory with the History Guys, and The Joy Cardin Show. In addition to being a regular guest on the Science Channel’s NASA: Unexplained Files, he is also a consulting producer on the PBS/American Experience mini-series Chasing The Moon (July, 2019) by award-winning filmmaker Robert Stone. Jurek’s latest space history book is The Ultimate Engineer: The Remarkable Life of NASA’s Visionary Leader George M. Low (University of Nebraska Press, 2019).
During this amazing conversation, Richard describes NASA's engineer's fantastic job, responsible for helping the US spaceflight advance and creating a system to ensure safety and excellence during the entire program. He also talked about Low's understanding of branding and how brilliantly he cut through the noise and made his voice being heard in a place where everyone was talking at the same time.
Some Questions I Ask:
- Can you tell us a little bit about George and his life as a refugee during World War II? (2:15)
- How did he come up with writing this document that inspired John F Kennedy to say "We're going to the Moon within 10 years"? (8:23)
- If you look at the way he engaged the politicians, what have you learned from that? (35:46)
- From the time he wrote the report to Kennedy, he's been in every central decision point in the NASA program, right?
- What did George Low mean by saying, "Avoid the smartest person in the room fallacy"? (50:46)
In This Episode, You Will Learn:
- The Silicon Valley people of the '50s (7:41)
- The best writers listen before they speak and think before they write (16:21)
- Visiting contractors at night, uninvited, and making them accountable (22:32)
- The door that couldn't be opened and its lessons. Don't forget the user, don't forget your audience (48:35)
- Never delegate your decision-making process (53:47)
Resources:
- Book: Richard Jurek - The Ultimate Engineer: The Remarkable Life of NASA's Visionary Leader George M. Low (Outward Odyssey: A People's History of Spaceflight)
Connect with Richard:
Let's Connect!
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Someone said that there are only four types of stories: the doomed city under attack, the traveling of the lost soul, the big adventure searching for a treasure, and the sacrifice of a god-like creature. Therefore, every story ever told is a different version of one of the mentioned above. If we accept this as a truth, what makes a story great is not the characters' adventures but the way they're narrated.
That means even one of the most known stories in the modern world can captivate and steal the reader's attention.
Today, I chat with David Meerman Scott, marketing strategist, entrepreneur, investor, marketing and growth speaker, bestselling author of 12 books, including "Fanocracy," "The New Rules of Marketing & PR," and "Marketing the Moon." We had a fantastic conversation about the incredible work Public Affairs did marketing the several space programs that led American astronauts to the moon.
In this episode, we talked about David's book Marketing the Moon. He kindly explained the central role NASA's Public Affairs office played in convincing the American people to finance the space projects. David also mentioned his experience meeting the astronauts that walked the moon surface, how he felt meeting his childhood heroes, and why they happily agreed on being interviewed by him for this book. He described the tactic used by the Public Affairs office to market the space programs, why they were so successful, and the differences between the American and Russian openness to information access.
Tune in and listen to Episode 35 of Moving Beyond Your Tribe and learn about the fascinating story behind the Apollo program.
Some Questions I Ask:
- How was it to meet the astronauts? Did it fulfill your childhood dream of seeing them and getting their insights? (3:31)
- Could you tell us a little bit about the people who were setting up the moon's branding and kind of setting the stage for it? (8:48)
- What do you think about Disney and all the other components that made the space program interesting before the first launch? (12:32)
- What do you think about the storytelling around the branding? What were some of the things that you really thought they did effectively? (14:30)
- What aspect of the marketing was most effective? (25:44)
- From your perspective, what do you think we could draw from Marketing The Moon that we could take with us today? (29:29)
In This Episode, You Will Learn:
- The spark that generated the writing of Marketing The Moon (2:53)
- A question asked thousands of times (4:27)
- Convincing the people to finance a space program (10:09)
- Astronauts are heroes (14:55)
- Pushing for live TV on the moon (19:11)
- Kennedy's smart move with Life Magazine (21:40)
- What organizations can learn from the Apollo program (30:32)
Resources:
- Book: David Meerman Scott - Marketing the Moon: The Selling of the Apollo Lunar Program
- David Meerman Scott website
Connect with David:
Let's Connect!
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Each of us is good at something; the hard part, perhaps, is finding out what we are good at. But once we have that figured out, we need to be brave and walk towards the tiny light at the end of the tunnel. Our faith and courage will give us the strength to put the backpack on and slog into the tunnel, and we will see the light become brighter, and we will eventually emerge on the other side, victorious.
We must have an open mindset, never say no to new challenges, and, like in today's story, be willing to move beyond our tribes to expand our views.
Joining me today is Patti Pao - Founder and CEO at Restorsea LLC. She has a BS in Business Administration and Management from the University of California, in Berkeley, and a Master of Business Administration from the Harvard Business School. She has vast experience in Brand Management and sales. Patti worked as Sr. Manager in Avon, Vice President Brand Manager in David's Bridal, and CEO of The Pao Principle LLC. With Restorsea, she created the first efficacious, clinically-tested, naturally-derived anti-aging skincare line, thanks to her curiosity and talent.
In this episode, we talked about when and how she decided she wasn't a good marketer, despite being a very successful one. She shared the incredible story of how a visit to a salmon hatchery in Norway ended up creating her successful skincare line. We spoke about what she learned from luxury goods and the "keep threading the needle" attitude. We also talked about how COVID affected her business and how the pandemic helped her discover she is a wartime leader.
Tune in and listen to Episode 34 of Moving Beyond Your Tribe and hear Patti's fantastic story about how moving beyond her tribe changed her life completely.
Some Questions I Ask:
- What took you to Norway? (2:06)
- Sometimes we assume that you can take the same marketing formula somewhere else. Is that what you were seeing differently? (9:40)
- You decided to change your route to market, and then your investors asked "What are you doing?" How did you resolve it? (13:09)
- Tell us a little bit about your products. (17:57)
- Do people at all order the retail product? Or is it mostly the dermatology project now? (25:19)
- What do you think is next for Restorsea? (31:17)
In This Episode, You Will Learn:
- Patti's first steps into discovering what she is good at (4:19)
- Pros and Cons of having celebrities advertising our products (11:34)
- A huge lesson learned about doctors and sales (14:11)
- Finding an enzyme in Norway - the start of everything (20:21)
- You can either sit and cry or look for a solution during a crisis (25:44)
- Patti's life hack (35:54)
Resources:
- Restorsea website
- Restorsea Instagram
- Restorsea Facebook
Connect with Patti:
- Clubhouse: @pattipao
Let's Connect!
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When we think about what society needs to thrive and evolve, we all agree on having a financially balanced, just, affordable, healthy, environmentally conscious, sustainable, and prosperous society. Yet, we live in a bipolar, fractured model, impossible to reconcile. Perhaps the words used to describe the facts force us to pick a side of the discussion. We might have to pay attention to who is speaking and their interests before choosing a side to defend.
Today, joining me is Jared J. Brown, a government affairs consultant and former U.S. Senate aid at Senator Hatch's office. He played a primary role in the 2005 Tax Incentives Act, which promoted advanced vehicle technologies, alternative fuels for vehicles, and alt-fuel filling stations in the United States. Jared also led the 2007 tax credit for plugin and plugin/hybrid vehicles, focused on diversify transportations fuels, making them cheaper and cleaner. He also promoted laws to enhance geothermal and renewable power generation and carbon sequestration technologies.
In this episode, we talk about the power of language and how it can either divide or help us reach our goals. We also talk about how political groups have been using language to separate American people, despite having the same goals. Jared also explains how he cut through divisive language and brought together opposing parties to enact transformative laws with massive environmental and economic impacts on the American people.
Tune in and listen to Episode 33 of Moving Beyond Your Tribe to have a first-hand experience of the Senate dynamics and the law-making process.
Some Questions I Ask:
- Tell us a little bit about yourself and how you got to Senator Hatch's office (1:56)
- In policy, every political group has been using language to divide the American people, right? (10:10)
- How do you go beyond language? Because sometimes, people say something that doesn't resonate with what they want (14:44)
- So you would say the difference between the parties from your interpretation is that mandates are more a tactic that the democrats would use versus republicans using more of an incentive? (20:19)
- How did you then convince people that were not on your side to come together? (33:21)
- What did you learn from this process? (43:50)
In This Episode, You Will Learn:
- Jared's realization about gatekeepers and policy (6:06)
- Language creates good and bad guys (9:59)
- The making of the 2005 Tax Incentive Act (15:09)
- Different ways of being a policymaker (19:06)
- The AADD principle (25:51)
- Focusing on the coincidences rather than the differences to achieve goals (45:37)
Resources:
- The Council for A New Economy website
Connect with Jared:
Let's Connect!
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The Warrior That Became Invincible After Surrendering To Love
We live in a society that is all about victory and success; there is no space for failure, needless to say, for surrender. We put ourselves in extreme situations seeking validation from external means, which could be a dangerous path to walk. CEOs and leaders have a hard time surrendering and expressing their weaknesses, which is essential for authentic power.
Joining me today is Maura Barclay; she is an intuitive leadership consultant and Neuro Facilitation Practitioner. She presented her coaching programs based on intuitive empowerment for more than two decades for federal agencies, Fortune 500 companies, and the US military. She is the author of the inspiring book, Unbreakable Women, where she talks about compassionate self-defense and empowerment and explores the sour subject of violence against women with kindness and empathy.
In this episode, we talk about the endless trip for external validation, male policing, creating a safe psychological space where leaders can express their weaknesses, letting love lead us, being humbled by life, and much more. Tune in and listen to Episode 32 of Moving Beyond Your Tribe, and know the wholesome story of Maura, perhaps the closer someone can get to be a real superhero.
Some Questions I Ask:
- Could you give us a little intro on what it is to be a soulful leader? (1:50)
- When working with CEOs, what is the most significant barrier that they have to break through? (3:44)
- When you say feeding the workers, it's more being provided the company's mission and the values, right? (5:39)
- How do you feed the CEOs to be what they're supposed to be like? (8:07)
- Who is the woman behind the soulful leader? (11:54)
- When you work with male CEOs, is there openness for help from a woman? (22:35)
- How do you help CEOs to open up so that they can be better leaders? (24:39)
In This Episode, You Will Learn:
- An ounce of CEO language is worth a pound of HR (4:06)
- Conflicts with managers are the main reason why people leaves companies (6:25)
- How our beliefs mine our behavior (8:56)
- The devastating effects of male policing on male CEOs (10:25)
- Maura's journey for validation (12:20)
- The difference we can make when we are connected with our soul (24:50)
- Our body is always present; it is our mind that is in the Bahamas (35:25)
Resources:
- Book: Maura Barclay - Unbreakable woman
- Soulfuleader.com
- Soulfuleader Facebook Private Group
Connect with Maura:
Let's Connect!
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Growth marketing is a dynamic environment that changes frequently; those who work in this area know that they need to be in constant movement, trying and experiencing new techniques all the time.
My guest for today's episode, Casey Hill, is permanently testing new platforms to leverage his company engagement with prospective clients. He is a marketer and entrepreneur, currently running Bonjoro's growth department - an innovative startup that connects people through personalized videos.
Casey's passions are writing and creating new communication channels between business and consumers, where any interaction is reduced to a natural, organic, and authentic conversation between two human beings. Tune in and listen to Episode 31 of Moving Beyond Your Tribe, to learn about the importance of authenticity in communication and how it makes everything easier.
Some Questions I Ask:
- Why don't you tell us a little bit about yourself? (1:41)
- What insights would you like to share that you think would be valuable to our listeners? (4:49)
- Isn't that really what life is about right now, authenticity and personalized communications? (19:28)
- What does it mean to be authentic, and how would you measure that? (23:24)
- What has changed on LinkedIn that it looks less formal nowadays? (28:24)
- Many people have a hard time with this component of being authentic; how do you deal with that? (32:02)
In This Episode, You Will Learn:
- The skim test, what is it, and how it works (6:12)
- How Facebook ads changed (7:30)
- Cutting through information overload and communicating in the middle of the noise (9:28)
- Successful communication is about familiarity (15:10)
- Understanding the context to communicate successfully (19:50)
- The best way to produce a less rigid, natural video (24:51)
- Personal experiences vs. Personal advice (29:00)
Resources:
- Casey's course on Quora
- Casey's Podcast Masterclass
- Bonjoro Trial
- Bonjoro's scheduling link
Connect with Casey:
- Email: casey@bonjoro.com
Let's Connect!
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If you are not in business to serve people, you shouldn't be in business.
In today's episode, Art Andreas shares his inspiring life story. As a son of a young mother, he spent his childhood moving in and out of a children's home, a boarding school, and a mental illness institution for young people. Despite his history, he made it into the Navy, where he was part of a boot camp in San Diego. After an unfortunate incident, Art was expelled from the force with $800 and a handshake. Homeless, he was living at the beach until he met a family that would change his life.
Art learned an unforgettable lesson about compassion, kindness, and gratitude from the Carr family, and that showed a new meaning of life, elusive to him until that moment. Tune in and listen to Episode 30 of Moving Beyond Your Tribe, and learn the details of Art's fascinating story and how he managed to keep the fire lit, regardless of how cold and dark life seemed around him.
Some Questions I Ask:
- You have this thriving business, you've put several offices around the country; how did this all start? (2:31)
- Where were you born? (4:01)
- Where do you think your internal seed of never giving up came from? (7:57)
- Talk to me about when you were homeless and the Angels in your life (11:02)
- We are going through hard times; how would you encourage people to keep their fire burning? (32:05)
In This Episode, You Will Learn:
- How God puts the right people on our paths (2:34)
- The importance of never accepting defeat (7:40)
- God allows us to experience pain, defeat, rejection for a reason (10:30)
- Keep the focus on things that appeal and bring you joy (32:30)
- Smile, service, kindness, and patience - the golden ticket to the ends of the earth (44:00)
Resources:
- ClickIt Social - Website
- YouTube
Let's Connect!
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Kanab never ceases to amaze me! It's always a pleasure to come back to this welcoming town where its people work incessantly to make it the destination you want to come to in the Western US.
In this episode, I am joined by Brent Chamberlain who is currently serving as a Kane County Commissioner. He shares with us the amazing development plans of Kanab and Kane County. You will hear how they are planning to create a new Visitor Center for Zion National Park, how everything started with one man willing to donate his land, and what is public transportation going to look like in the next couple of years.
Brent and his wife Kathy moved to Kanab in 2011, after retiring from 32 years in the mining industry - and the story of how he ended up choosing to buy a house in Kanab is fascinating. Tune in and listen to Episode 29 of Moving Beyond Your Tribe to hear how they decided where to retire, and learn what makes Kanab a magical place to visit and live in, as well as what the future holds for this amazing touristic destination.
Some Questions I Ask:
- Why did you come to Kanab? (01:46)
- If you were to describe Kanab, what would you say? What is Kanab like? (06:02)
- How have you been able to cultivate such a diverse culture? (07:22)
- What do you do as a commissioner? (09:49)
- What were the steps to create collaboration between Kane county and all the other parties involved in developing such a grand project? (21:10)
In This Episode, You Will Learn:
- Why Kanab is a magical place. (04:30)
- The difference between Kanab and other small cities in the US. (08:39)
- Why Kanab is a safe vacation destination during COVID. (11:40)
- How the area will develop in the next couple of years. (14:53)
- How electric shuttles will help decongestion the traffic into Zion National Park. (18:40)
- Brent's life advice. (34:01)
Let’s Connect!
Resources:
- Utah Clean Cities Website
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My guest today is one with a very insightful set of thoughts to share.
Through the sacred practice of Indonesian Martial Arts, Nate Zeleznick has incorporated both South East Asian and Western methodologies to achieve the revolutionary concept of Vibravision. Nate believes that society has simply not given themselves permission to believe this ability is even possible and is of the mindset that by adopting an open-minded approach and the lessons that come with a structured education and training practice, we are all capable of accessing the life-changing technique of Vibravision.
In this episode, we give space to the benefits and talking points of this exploratory concept and discuss how Nate has personally been impacted by the lessons he’s learned through his extensive training. We also chat about how his work links to neuroplasticity and other scientific and spiritual models.
If you’re interested in learning more, then I encourage you to tune in to Episode 28 of the Moving Beyond Your Tribe podcast!
Some Questions I Ask:
- Could you tell us a little bit about Vibravision? (1:39)
- How did you persuade the Indonesian people to train someone outside of their own culture? (10:34)
- How were you able to bridge the gap between Indonesians and Westerns in a way that alleviated existing suspicion? (11:34)
- What did you do to become so intuitive? (15:40)
- What does success look like in your practice & How do you approach opening the multi-sensory parts of your brain? (20:58)
- How long did it take you to complete your training and achieve the five points of your practice? (22:32)
- What makes someone naturally gifted in this practice? (27:26)
- What is your relationship with the Indonesian people after adapting their culture to your own practice? (38:49)
- What are the three things you’ve learned through immersing yourself in Indonesian culture? (42:34)
- What is one life hack that you can share with my listeners? (46:52)
In This Episode You Will Learn:
- What the term, ‘synchrodestiny’ refers to (3:00)
- Nate’s first exposure to Indonesian Martial Arts & How the experience linked to his need to serve the blind community (3:37)
- The medical communities' response to Nate’s methodologies (18:36)
- How Nate is ‘bucking the system’ in regards to learning Vibravision (25:16)
- Nate’s retelling of a blind student who suddenly regained her sight through his training (32:45)
Let’s Connect!
Connect With Nate Zelleznick:
- Website: Vibravision
Resources:
- IMDb Page: Superhuman: The Invisible Made Visible (2020)
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In a landscape that is ever-changing and constantly evolving, tech developers are having to think a lot more critically. In the case of today’s guest, Ulf Schwekendiek, he has created a mindfulness app which combats issues many of us face surrounding productivity, reaching ‘flow’ states, and managing social media fatigue.
Centered is a tool that looks at productivity through a more emotional lens. Through a combination of specifically curated music, checklists, and small tasks, Ulf has strived to create a resource that can be easily integrated into everyone’s daily lives. In this episode, we dive into Ulf’s personal history in the startup world, what inspired the creation of Centered, the psychological effects of digitalization, as well as so much more.
To learn more, tune in to Episode 27 of Moving Beyond Your Tribe!
Some Questions I Ask:
- What inspired you to develop Centered? (12:12)
- What did you take away from your experience working on the Siri team? (17:01)
- What was your transition into the mindfulness space like? (20:06)
- How have you managed to minimize the time you spend on apps? (34:15)
- How did you achieve such a unique feel to the music used in your app? (43:55)
- What is your vision for Centered going forward? (46:14)
- Do you have a life hack to share with my listeners? (49:36)
- Why did you decide to name your virtual assistant Noah? (52:02)
In This Episode You Will Learn:
- Some background on Ulf’s mindfulness app, Centered (3:10)
- How Ulf’s virtual assistant, Noah, is being utilized for productivity (7:46)
- My experience using Centered & How it allowed me to place a greater value on the work I do (10:10)
- The differences I’ve noticed between American and Norweigan working culture (24:59)
- How Ulf’s app is combatting the interruptions caused by social media (27:17)
- Ulf’s perspective on productivity (36:04)
- How Ulf’s development team operates to reach a ‘flow state’ (38:40)
Let’s Connect!
Connect With Ulf Schwekendiek:
Resources:
- Website: Centered
- App Homepage: Detour
- Youtube Video: The Smell of Success - Centered App
See acast.com/privacy for privacy and opt-out information.
Continuing on from last week’s theme, I’ve invited four key members from the Girl Geek Dinners Norway network onto the show to chat about the impact they’ve made within their field! Joining me today is Norway Co-Founder Nina Alida Nordbø, Trondheim Founder and Leader Kristina Brend, Oslo Leader Ingvil Gaasland, and Oslo Board Member Vivi Hatlem.
Through their combined experience within the digital industry, they have brought together a successful cohort of women across Norway, as well as Internationally, to celebrate the diverse and collaborative aspects that are so present within the tech landscape. Now ten years on, Girl Geek Dinners has been home to many female creators across the globe and has launched countless friendships, professional partnerships, and business opportunities as a result of genuine and understanding leadership.
To learn more about their story and the work that Girl Geek Dinners does, tune in to Episode 26 of Moving Beyond Your Tribe!
Some Questions I Ask:
- What have you all learned through hosting the events at Girl Geek Dinners & What has been the greatest gift you’ve received through organizing them? (12:22)
- Why do you think women haven’t been as represented as their male counterparts in the tech industry (18:55)
- How has Girl Geek Dinners changed or impacted each of you personally? (30:12)
- Which event have you each been the proudest of? (33:12)
- Where do you want Girl Geek Dinners to go next? (45:53)
- What is a life hack that you can share with my listeners today? (50:09)
In This Episode You Will Learn:
- How the Girl Geek Dinners Norway founders and leaders came together (1:38)
- Some background on the companies’ key figureheads — Nina Alida Nordbø, Vivi Hatlem, Kristina Brend, and Ingvil Gaasland (4:01)
- How Girl Geek Dinners has contributed to the inclusive and positive evolution towards women in tech (23:02)
- Tech trends that each of the Girl Geek Dinners board members have noticed since launching their network (40:08)
Let’s Connect!
Connect With Nina Alida Nordbø:
Connect With Vivi Hatlem:
Connect With Ingvil Gaasland:
Connect With Kristina Brend:
Resources:
- Website - Girl Geek Dinners
See acast.com/privacy for privacy and opt-out information.
The tech industry is making incredible strides every day. Through empathetic leadership, my guest today Sarah Lamb, has founded the inclusive and progressive organization, Girl Geek Dinners. Ignited by a personal frustration towards the lack of female representation in the digital sphere, Sarah was inspired to build her network and bring her project to life, bringing together a global conglomerate of female entrepreneurs and individuals within tech.
In this episode, Sarah shares her journey to launching Girl Geek Dinners, how the brand became such a universally loved concept, and why she aims to redefine the term ‘geek.’ We also discuss how her events have led to male attendees becoming more educated on the issues women face within the workplace on a day-to-day basis, and made them more aware of the broader scope of issues that run rampant in digital industries.
To hear more, tune in to Episode 25 of Moving Beyond Your Tribe!
Some Questions I Ask:
- Where did the name Girl Geek Dinners originate? (3:42)
- What was it like for you to speak at The UN on women in tech? (7:41)
- How do you feel knowing Girl Geek Dinners has made such a large impact? (9:42)
- Did you ever think your business and its following would grow to the size it has today? (12:42)
- What changes have you seen within your field over the course of your career? (19:33)
- Do you think there has been an attitude shift towards women in leadership? (23:44)
- Where do you see Girl Geek Dinners moving to the future? (29:03)
- When you look back, what do you think made Girl Geek Dinners such a universally loved concept? (31:25)
- Is there a life hack you use that you could share with my listeners? (32:37)
In This Episode You Will Learn:
- What inspired Sarah to create Girl Geek Dinners (1:53)
- How Sarah cultivated an international community of followers and collaborators (5:34)
- Sarah’s perspective on gender segregation within the tech industry (10:50)
- The male response to Sarah’s events & Why more men should be exposed to female perspectives (16:21)
- How Sarah defines the term ‘geek’ (25:57)
Let’s Connect!
Connect With Sarah Lamb:
- Website - Sarah Lamb
- Website - Girl Geek Dinners
Resources:
- Wikipedia Page: Girl Geek Dinners
See acast.com/privacy for privacy and opt-out information.
Small towns are often filled with big hearts.
Joining me on the podcast today is Sadie Swier, Community Outreach Coordinator for ‘Downtown Sioux Falls’, a non-profit focused on the economic expansion and fiscal growth of the area. Throughout the years, Sioux Falls has been home to dozens of successful community-oriented programs and events which have enriched the city and created an overwhelmingly inviting and friendly culture for all who come to visit.
Most recently, the town has caught the attention of the multi-billion dollar company ‘Amazon’ and has been a huge selling point for organizations due to its thriving and diverse atmosphere. It’s a telling sign that by investing in small businesses and creating a sense of collaboration amongst people, we will start to see really positive results on every side and can expect to see greater and more prominent involvement from larger corporations.
The work that Sadie and others like her are doing within Sioux Falls is so vital to keeping the passion and spirit of this community alive. Through events such as ‘Sculpture Walk’, ‘River Fest’, ‘Parade of Lights’ and so many others, the town has developed a greater appreciation for cultural and artistic endeavors and has been exposed to so many important and educational experiences.
To learn more, tune in to Episode 24 of Moving Beyond Your Tribe!
Some Questions I Ask:
- Who would you say the visionaries were in the early days of the company? (4:08)
- What do you think has created so much enthusiasm towards ‘Downtown Sioux Falls’ in the community? (6:05)
- What makes a good event? (11:12)
- What were some things that didn’t work while planning an event? (12:58)
- Was there an event that surprised you with its success? (14:29)
- Have you always had a persistent and motivated company culture? (22:26)
- What is your vision for ‘Downtown Sioux Falls?’ (30:02)
- How do you keep people collaborative within the community? (32:23)
- What is a life hack you use that you can share with my listeners? (35:10)
In This Episode You Will Learn:
- Some background on‘DTSF’ (1:50)
- Why ‘Downtown Sioux Falls’ thrives on collaboration and community between small businesses (9:46)
- The creative process behind the events and projects run by ‘DTSF’ (16:15)
- Some of the prizes you can win through the ‘Downtown Sioux Falls’ App (18:30)
- How Sadie has utilized social media to market ‘DTSF’ and the community (24:17)
- Sadie’s perspective of Sioux Falls as a third-generation member of the community (26:46)
Let’s Connect!
Connect With Sadie Swier:
- Email: sadie@dtsf.com
- Website - ‘DTSF’
See acast.com/privacy for privacy and opt-out information.
Joining me on the show today is my very own personal trainer, Megan Assman! During isolation, I’ve had the opportunity to attend a few of her classes virtually and since visiting Sioux Falls have finally had the chance to meet her in person. We discuss her unique journey within the health and fitness industry, coming from an extensive background in politics, and what she hopes to achieve at her company, ‘Mega Strong.’
It’s so important, particularly now, to focus on our physical and mental wellbeing, and having the right mindset going in is crucial in achieving the results we desire. Megan shares how her tough coaching style has played a role in helping her clients build on this mentality, why she has worked so hard to foster a sense of community in her sessions, as well as her insights into clean eating and nutrition.
To learn more, tune in to Episode 23 of Moving Beyond Your Tribe!
Some Questions I Ask:
- What do your online workouts entail? (2:37)
- How did your business get started? (11:18)
- How was the name ‘Mega Strong’ born? (19:44)
- What has your Mom’s progression throughout her fitness journey looked like? (23:11)
- How does it make you feel knowing you’ve made such an impact on your family? (29:59)
- What is it about ‘Mega Strong’ that you think attracts people to the business? (32:03)
- What’s next for you? (39:56)
- What are the three key elements that have led to your success? (42:01)
In This Episode You Will Learn:
- Why it’s so important for Megan to start her workouts with motivational quotes (4:10)
- Megan’s mission statement for her classes (8:03)
- How Megan has cultivated such a strong community within the fitness sector (10:05)
- Why Megan chose to leave her previous job working for a non-profit (17:15)
- How running ‘Mega Strong’ full time gave Megan more time with her Daughter (18:10)
- Megan’s perspective on nutrition and ‘clean eating’ (21:20)
- How Megan approaches each of her workouts & Why she’s so proud of the clients she’s worked with (26:19)
- The human aspect to Megan’s coaching style & Why moderation is so important in relation to unhealthy foods (35:48)
- How Megan’s work has made her a more confident and empathetic individual (45:01)
Let’s Connect!
Connect With Megan Assman:
- Facebook Page - ‘Mega Strong Fitness’
Resources:
- Book: ‘Can’t Hurt Me: Master Your Mind and Defy the Odds’ Author, David Goggins
See acast.com/privacy for privacy and opt-out information.
The city of Sioux Falls has taught me so much during my time here. Joining me today to share the impact of his work as a sculptor and Founder of the ‘Sculpture Walk’, is Jim Clark! Jim spent his early years working as a banker in Sioux Falls and eventually moved into art and sculpting as a creative and whimsical outlet, bringing joy to so many living in the community.
What was most important to Jim when sharing his creations, was the necessity he had to lift the mood of those within Sioux Falls. He believed the area was too beautiful to deprive it of public art and managed to band the town together, spearheading the campaign to elevate the already existing beauty that the town possessed.
If you’re interested to hear more about Jim’s personal backstory, as well as his commitment to the installation, the ‘Sculpture Walk’, then tune in to Episode 22 of Moving Beyond Your Tribe!
Some Questions I Ask:
- How did you get into the world of art and sculpting? (1:51)
- What did you do with your very first set of sculptures? (5:44)
- Do you feel that your art has helped the city of Sioux Falls? (20:45)
- What would you say is the ingredient for the success you’ve had? (28:16)
- How do you recruit the artists you bring on board? (34:10)
- Looking back, what have you learned about the sculpting process? (36:39)
- What’s next for you? (46:32)
In This Episode You Will Learn:
- How the vision for the ‘Sculpture Walk’ was born (8:40)
- The initial audience reception during the ‘Sculpture Walk’ & How the program grew to be what it is today (13:25)
- My appreciation for the ‘Sculpture Walk’ as a visitor of Sioux Falls & How Jim has done a service to this city (24:40)
- What the most effective things to communicate to an artist are (35:22)
- Why Jim has incorporated a tribute to dreamers in his sculptures (38:03)
- Jim’s closing words on what he’s learned throughout the years in Sioux Falls (48:51)
Let’s Connect!
Connect With Jim Clark:
- Sculpture Walk Website
Resources:
- Website - ‘Sculpture Walk’
- Sculpture - ‘Sum Pig’
See acast.com/privacy for privacy and opt-out information.
Carrying on from last week’s theme, I’m sitting down with another one of Sioux Falls’ most beloved and creative individuals, Laurel Lather! Laurel is the Owner and Managing Partner of ‘The Market’, a restaurant that for many years has brought joy and a sense of wonder to the community through new and exciting meals that challenged the taste buds of all who came to visit.
It’s with a heavy heart that I say ‘The Market’ is sadly coming to a close after over twenty years in operation. I wanted to take this as an opportunity to hear Laurel’s reflection on how the restaurant has impacted the lives of so many, both members of staff and patrons of the establishment.
We discuss what the final farewell has meant for Laurel and everyone who's been touched by the experiences they’ve had at her restaurant, why creating a familial vibe was so integral to the business' success, and why diversity within the food presented was such a key aspect to ‘The Market’s’ charm.
Join us on Episode 21 of Moving Beyond Your Tribe to hear more!
Some Questions I Ask:
- How did ‘The Market’ get started? (1:56)
- How did you cultivate such a strong community feel at your restaurant? (7:10)
- What was it that made your business so successful and magical for your patrons? (8:52)
- What was the one meal you made at ‘The Market’ that surprised you the most? (14:28)
- Were there any staple meals you served in addition to the new and exciting ones? (16:03)
- Do you have any formal education in the culinary field? (17:07)
- What was going through your mind during the restaurant's farewell ceremony? (33:47)
In This Episode You Will Learn:
- Some background on the Sioux Falls location of ‘The Market’ (4:20)
- The diversity behind ‘The Market’s’ wine and seafood selection (11:12)
- How the community responded to Laurel’s restaurant in its inaugural years (19:00)
- The familial connection Laurel had with her staff & Why she prefers to hire individuals with less formal experience (21:41)
- How Laurel utilized Facebook marketing (25:05)
- Laurel’s reflection on how her restaurant impacted the lives of customers (31:27)
Let’s Connect!
Connect With Laurel Lather:
Resources:
- Website - ‘Faire’
See acast.com/privacy for privacy and opt-out information.
Sitting down with me today in the cozy Sioux Falls coffeehouse, ‘Josiah’s’, is business owner and hospitality extraordinaire, Kibbi McCormick! In this episode, Kibbi shares her journey to building what is now an established cafe and restaurant with a heavy emphasis on family orientation, as well as how ‘Josiah’s’ recurring enthusiasm has managed to repeatedly bring customers back over the years.
We discuss how Kibbi has approached her business from a marketing standpoint and capitalized on social networks such as Facebook, to create a sense of kinship with her customers, and how the brand has grown as a whole. We also chat about the recent effects of the Coronavirus and how both herself and other business owners in the area have responded to the restrictions of the pandemic.
To hear more, tune in to Episode 20 of Moving Beyond Your Tribe!
Some Questions I Ask:
- How did you get into the restaurant business? (3:40)
- How have you designed the ‘Josiah's’ brand? (4:36)
- How have you created a consistent enthusiasm that has brought customers back to your business over the years? (7:25)
- What are the values of ‘Josiah’s?’ (10:19)
- Has the pandemic changed anything for your cafe? (15:39)
- What advice would you give to someone wanting to run their own coffeehouse? (18:51)
- Do you use any life hacks that you can share with my listeners? (21:44)
In This Episode You Will Learn:
- Some background on ‘Josiah’s’ & Its emphasis on creating a ‘community’ feel (1:08)
- Why Josiah Philips was such a huge inspiration for Kibbi’s cafe (5:52)
- Why playing an active part in the community is so important for Kibbi (9:00)
- ‘Josiah’s’ marketing strategies & How they have utilized Facebook (12:08)
- How surrounding businesses have responded to Covid-19 (17:00)
- The journey behind the food at ‘Josiah’s’ (18:11)
Let’s Connect!
Connect With Kibbi McCormick:
- ‘Josiah’s Coffeehouse’ - Facebook
- ‘Josiah’s Coffeehouse’ - Instagram
- ‘Josiah’s Coffeehouse’ - Website
See acast.com/privacy for privacy and opt-out information.
How much does a brand’s reputation inform our decision making? According to my guest today, quite a lot!
Dennis Larsen is an expert on Reputation Management, with a strong focus on genuine and meaningful outcomes in business. Using the skills he’s honed while studying communications and economics, as well as practical experience with esteemed leaders in business, he’s been able to provide solution-oriented advice and strategic brand implementations through his consulting work.
In this episode, Dennis and I discuss how reputation plays an integral role in both stakeholders’ and consumers’ opinions, the impact of ‘cancel culture’ in a broader business sense, and why organizations with high visibility and public perception have a responsibility to incite change within their industries.
If all of this has piqued your interest and you’re keen to learn more, then tune in to Episode 19 of Moving Beyond Your Tribe!
Some Questions I Ask:
- How did you make the move from economics and communications to now, brand reputation? (1:27)
- How do you measure a brand's profitability through something as intangible as reputation? (2:57)
- How have financial firms accounted for and quantified reputation? (5:33)
- What is the most immediate resolution that you’ve seen people use in order to change their reputation? (9:11)
- What changes have you seen in terms of communications and structural operations within a company? (10:43)
- What is your take on ‘cancel culture’ & Have you had experience with clients who have been on the receiving end of it? (14:43)
- Are you seeing leaders in business take a greater stance when it comes to political and social issues as a result of ‘cancel culture’? (16:16)
- Is the biggest risk you can take within your company one that surrounds internal culture and communications? (28:53)
- What is a life hack you have used that you can share with my listeners? (35:29)
In This Episode You Will Learn:
- The connection that every brand has to reputation (3:15)
- Dennis’s insights on separating reputation from good will (4:33)
- How public perception of a company informs the decisions stakeholders will make (6:30)
- Why quantifiable and qualifiable reputation is equally as important (8:01)
- The responsibility that highly visible organizations have to create change within their industry (12:31)
- What the concept of ‘culture washing’ refers to (18:42)
- Dennis’ explanation of ‘culture mosaics’ (21:13)
- How reconciling brand mission and vision strengthens its overall culture (22:38)
- Some examples of how taking risks have paid off in business (27:34)
- How Covid-19 will affect reputation management from Dennis’s perspective (32:15)
- Dennis’s quick tips for small businesses (36:57)
Connect With Torund Bryhn:
Connect With Dennis Larsen:
- ‘Reputation-Inc’ - Website
Resources:
- Book: ‘Shoe Dog’ Author, Phil Knight
- Website: ‘The Noun Project’
- Website: ‘Slide Model’
See acast.com/privacy for privacy and opt-out information.
The conversation around marijuana and its use within medical contexts has been ongoing for so many years now, but are we any closer to finding a middle ground?
For many states across the US, the legalisation of medicinal and recreational cannabis has been the norm for some time, but for others it’s an ever evolving and complex issue that has landed many in some awful situations. An increasing number of unjust incarcerations have taken place as a result of racial profiling and outdated prohibition laws, making the fight for fairer practices on a Federal scale all the more important.
In today’s episode I’m joined by Livi McKay, Co-founder at ‘Natural Alternatives Now’ and passionate Cannabis Activist! Through her own experiences with chronic seizures, Livi had to reframe the way she thought about medicinal marijuana and unlearn many of her own misconceptions surrounding the substance. We’ll be discussing how the use of medical marijuana helped her personally, the historical contexts to some of the drug’s negative connotations, and how others have responded to Livi’s story.
To hear more, tune in to Episode 18 of Moving Beyond Your Tribe!
Some Questions I Ask:
- Why is the legalisation of free medical cannabis so important to you? (3:07)
- What did alternative medicine teach you about broaching the subject with others? (7:20)
- What has telling others about your medicinal use of cannabis taught you about communication? (9:51)
- Could you reflect on how the vernacular surrounding marijuana has evolved? (13:12)
- Do you think the medical marijuana industry has been successful in reframing the message surrounding the substance? (15:07)
- What are you and your team doing to help Sean and Eboni and similar unjust cannabis cases? (20:53)
- What is it that makes so many people want to get behind this movement? (25:35)
- What have you learned about yourself throughout all of this? (29:53)
In This Episode You Will Learn:
- Some background on Livi McKay & The field of Cannabis Research during Covid-19 (0:51)
- What a ‘Grand Mal Seizure’ is (6:50)
- What Southerners’ attitudes are towards opioids and medicinal substances (9:19)
- The etymology of marijuana & Its historic connection to prohibition (11:15)
- Why ‘cannabis’ is more accurate to medicinal terminology (16:02)
- The story of Sean and Eboni Warsley & Why fair Federal Cannabis laws are so important (18:00)
- Why the issue surrounding the legalisation of medical marijuana is such a unifier for every community (23:33)
- Livi’s perspective on the progress of Sean and Eboni’s case (27:54)
- What my listeners can do to help Livi’s cause (32:12)
Connect With Torund Bryhn:
Connect With Livi McKay:
- ‘Try Peace Coalition’ - Website
- ‘Try Peace Coalition’ - Fundraiser
- ‘Natural Alternatives Now’ - Website
- Email: info@nan.institute
See acast.com/privacy for privacy and opt-out information.
Communication is one of the most crucial elements of the world we live in today. In order to amplify our message in a clear, concise, and well thought out manner, it’s always beneficial to have a group of intelligent individuals driving the meaning home and creating lasting impact in the minds of the public.
My guest today is one who has carved out a career to defy and break through the barriers that are so often keeping the community from receiving much-needed information on topics within the scientific field. Anne Steenstrup-Duch works as a Communications Director at one of the largest independent research companies across all of Europe, ‘Sintef', and is also an active contributor to further developing research for clean energy that is built to be environmentally conscious and sustainable.
In this episode, we discuss some of the work Anne has undertaken on the fake snow campaign throughout Norway, what inspired her to become a better communicator with the likes of prominent politicians, researchers and scientists, and what she has learned through the process of regularly maintaining and contributing to the ‘Sintef' blog.
To learn more, tune in to Episode 17 of Moving Beyond Your Tribe!
Some Questions I Ask:
- Could you talk a bit about your background within science and how you obtained a communications role? (2:10)
- What did you learn from the work you did on the fake snow campaign? (9:37)
- How do you tackle the process of inciting change, particularly as so many people out there are too stubborn to listen to a scientific perspective? (10:45)
- How do you create content that creates a bridge between dense scientific information and the public’s comprehension of it? (20:52)
- How would you define ‘Science Communication’? (24:20)
- What are your thoughts on Covid-19 and how it has affected the layers of communication within your industry? (32:18)
- How do you create credibility within your company and separate yourself from the false information that so many people are believing surrounding the Coronavirus? (34:53)
- What advice would you give to someone wanting to reach out to the scientific community and branch outside of their own tribe? (36:20)
- Do you have any ‘life hacks’ that you can share with my listeners? (37:37)
In This Episode You Will Learn:
- How climate change and emotion impacted the development of the fake snow campaign at ‘Sintef’ (4:01)
- The layers that are present within science communication roles & Why Anne places emphasis on transparency within her work (6:46)
- Anne’s insights into how her marketing is adapted to suit the target markets her company is trying to get through to (11:38)
- Why Anne values quality readers when it comes to blogging (13:18)
- What inspired the creation of the ‘Sintef’ blog (15:00)
- How Anne helps the public accept and understand science (25:02)
- Anne’s explanation of ‘OSHA’ wind research & How she brought prominent politicians and researchers together to increase its visibility (26:07)
- How Covid-19 has increased scientists’ ability to cooperate across borders (33:57)
Connect With Torund Bryhn:
Connect With Anne Steenstrup-Duch:
- ‘Sintef’ - Website
- ‘Sintef' - Blog
- ‘Sintef Energy’
Resources:
- Article: ‘How To Write A Science Blog’ Author, Anne Steenstrup-Duch
- Article: ‘Don’t Burn Your Christmas Tree In The Fireplace!’ Author, Morten Seljeskog
- Article: ‘What Are Phase Change Materials?’ Author, Alexis Savault
See acast.com/privacy for privacy and opt-out information.
Creativity is something that tends to get lost in the noise of business. For many out there who are running startups or companies of their own, it can be hard to decide which ideas get put into practice and to navigate bringing new projects into an already existing structure.
Joining me today is Chiropractor and Co-Creator of the much loved city-wide scavenger hunt, ‘Find The Spine’, Marc Grow! Marc shares his experience on how this project came to be what it is today and how the community has played such a huge part in its development, making it an all the more inclusive activity for everyone involved.
He also gives insight into how sponsors and marketing practices have influenced the direction of this event, how this year’s hunt has differed from its predecessors in the midst of Covid-19, as well as advice for other businesses wanting to adopt similar ideas for their own brand and are curious on how to incorporate fun concepts into their marketing strategies.
To learn more, tune in to Episode 16 of Moving Beyond Your Tribe!
Some Questions I Ask:
- Could you explain what ‘Find The Spine’ is? (4:24)
- How did you get people excited about this project? (7:05)
- What have you learned from hosting this event over the years? (9:48)
- How have you experienced the scavenger hunt this year while in the midst of the Coronavirus? (12:00)
- What advice would you give to your younger self when first approaching this idea in terms of bringing in revenue? (14:28)
- How do you find the time to organize an event like this? (21:59)
- Could you talk about the ‘Find The Spine’ Facebook Page & How it traffics? (27:55)
- What three points would you want someone to take into consideration if they wanted to run a similar event for their business? (29:14)
In This Episode You Will Learn:
- A brief background on Marc Grow & How he became involved in the chiropractic field (1:15)
- The response Marc has had to ‘Find The Spine’ (7:53)
- The community aspects to this project & How the hunt has been expanded on throughout the time it’s been running (8:47)
- How ‘Find The Spine’ has galvanized the community through Covid-19 (13:48)
- How Marc incorporated sponsors into this project through the shirts he was making (15:15)
- The international reach that ‘Find The Spine’ has had & How much of a say sponsors have had over the game’s structure (18:35)
- The process behind structuringthe hunt & How the event is marketed before and during it’s running time (23:07)
Connect With Torund Bryhn:
Connect With Marc Grow:
- Find the Spine Facebook Page
- Find the Spine Website
- Find the Spine Instagram
- Grow Chiropractic Kanab Facebook Page
- Grow Chiropractic Kanab Website
- Grow Chiropractic Kanab Instagram
See acast.com/privacy for privacy and opt-out information.
Conversations surrounding racism and the systemic injustices that minority groups face each and every day are becoming more prevalent as the days pass. With the undeniable evidence of police brutality that has been brought to the forefront this year and in many before it, the discourse we have with each other is beginning to change, in many ways, for the better.
Continuing on from my insightful discussion with Myrtle Jones, today I sit down with Michaëlle Gocko, an expert in the field of Strategy Marketing and Entrepreneurship and Founder of ‘Rise Up Conseils’. Through her work, she has given opportunities to French Africans across the country to carve out their own space within education and their chosen fields, bridging the gap that many people in those communities face when seeking out job prospects.
It’s imperative that we create a dialogue around this topic, particularly as the ‘Black Lives Matter’ movement has gained more and more traction over the past few months, imploring individuals to reflect and stand up for what’s right. In this episode, we will dive into these issues, as well as explore the importance of having a strong mindset and holding a willingness to listen to other’s points of view.
Tune in to Episode 15 of the Moving Beyond Your Tribe Podcast to hear more!
Some Questions I Ask:
- Could you talk a little bit about yourself and your upbringing? (1:35)
- Can you recall the racism you experienced first hand in University? (4:51)
- Could you expand on the inspiration behind ‘Rise Up Conseils’ & What the company’s work consists of? (12:52)
- How do you incorporate hope into your mindset when you are battling racism that is systematic? (17:11)
- What are your thoughts on how we can create an open dialogue on race and be able to participate in conversations that feel initially uncomfortable? (19:51)
- How can we check our ego at the door when it comes to listening to each other? (28:28)
- What words can we use to act as better bridge builders? (38:39)
In This Episode You Will Learn:
- The culmination of ‘Rise Up Conseils’ & The contrast of that journey compared to Michaëlle’s early years in business school (6:36)
- The multiple layers to Michaëlle’s cultural background & How that influenced the way she felt over her identity (8:55)
- What led Michaëlle to create ‘Rise Up Conseils’ (10:07)
- Michaëlle’s perspective on how we can bridge the gap between each other’s personal biases (24:18)
- How the discussions around racism in the media differ within France and the U.S & What measuring our goals and taking social action looks like (31:54)
Connect With Torund Bryhn:
Connect With Michaëlle Gocko:
- Michaëlle Gocko - Twitter
- ‘Rise Up Conseils’ - Twitter
- ‘Rise Up Conseils’ - Facebook
- ‘Rise Up Conseils’ - Instagram
- ‘Rise Up Conseils’ - Website
See acast.com/privacy for privacy and opt-out information.
The rise of the ‘Black Lives Matter’ movement has been an incredible presentation of strength and tenacity in the wake of so much tragedy throughout these last few months. Although protests and conversations surrounding racial inequality have been an ongoing issue for so long, the recent death of George Floyd has sparked something in communities across the globe that has reignited a crucial need for change.
In today’s episode, I’m joined by esteemed Researcher and Co-Founder of the Academic Journal ‘Third Stone’, Myrtle Jones! She is an intelligent and confident beacon of knowledge and offered her time to share the experiences she’s had first-hand with this kind of prejudice and how the generational effects of this mistreatment have affected our world today.
We discuss the deep and complex feelings surrounding systemic racism across the US, dive into the history behind the Civil Rights movement and its impact on immigration laws, as well as why having uncomfortable conversations is so vital to furthering our growth.
To learn more, tune in to Episode 14 of Moving Beyond Your Tribe!
Some Questions I Ask:
- Could you elaborate on how systematic racism is so prevalent amongst different black communities (5:38)
- From your personal experience, where do you think racism stems from? (8:38)
- Do you think that newer campaigns such as ‘Black Lives Matter’ have created a better environment for equality or pushed the racial justice movement backwards? (17:55)
- How do we further engage in a dialogue surrounding racism that encourages mutual respect? (28:07)
- How can we create a space where it’s safe for us to sit in discomfort without feeling like it will come at a detriment to our relationships? (34:53)
- Could you elaborate on the sub-communities within African American culture (46:23)
- How do we help others accept the need to have uncomfortable conversations? (55:44)
- Could you talk about your publication ‘Third Stone’ and its focus on afro-futurism? (1:03:20)
- Do you have a ‘life hack’ that you can share with my listeners? (1:07:17)
In This Episode You Will Learn:
- Myrtle’s perspective on individual black communities’ experiences with systemic racism (3:19)
- How the US has historically benefited from slave labor & How that history has affected the country today (10:46)
- Why confronting our own privilege is so important in understanding intersectional inequality (13:48)
- A background on the dehumanization of black people throughout history (23:13)
- Why George Floyd’s death moved so many people (27:09)
- A brief breakdown of Elijah Anderson’s Book, ‘The Cosmopolitan Canopy’ (33:13)
- The juxtaposition between white people’s interest towards racism as opposed to black individuals’ trauma surrounding the subject (39:39)
- Myrtle’s first-hand experience seeing generational trauma present itself in her Grandmother (43:07)
- How the time period in which someone migrates to a new place affects the formation of their identity (48:42)
- The reality of the wealth disparity amongst People of Color in America (54:20)
- How to approach the terminology surrounding race and be respectful in how we address minority groups (1:01:09)
Connect With Torund Bryhn:
Connect With Myrtle Jones:
- Third Stone - Journal
- Article - ‘You Can’t Do That! A Case Study of Rural and Urban Media Entrepreneur Experience’
Resources:
Books:
- ‘Stamped From The Beginning’ Author, Ibram X. Kendi
- ‘Talking To Strangers’ Author, Malcolm Gladwell
- ‘The Cosmopolitan Canopy’ Author, Elijah Anderson
- ‘The Wretched of The Earth’ Author, Frantz Fanon
- ‘Freedom At Risk: The Kidnapping of Free Blacks in America, 1780 - 1865’ Author, Carol Wilson
- ‘12 Years A Slave’ Author, Solomon Northup
- ‘The New Jim Crowe: Mass Incarceration in the Age of Colorblindness’ Author, Michelle Alexander
Articles:
- ‘I Helped Fact Check the 1619 Project.’ Author, Leslie M. Harris
- ‘How the Immigration Act of 1965 Changed the Face of America’ Author, Lesley Kennedy
- ‘One Face of Immigration in America is a Family Tree Rooted in Asia’ Author, Miriam Jordan & Sabrina Tavernise
Black Owned Businesses & Creators:
- Bookstore: ‘Sister’s Uptown Bookstore’
- Bookstore: ‘Eso Won Books’
- Journalist: Nikole Hannah-Jones, NY Times Author’s Page
- ‘Folded Map Project’ Tonika Lewis Johnson - Context
- ‘Folded Map Project’ Tonika Lewis Johnson - Address Pairs
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Welcome to the Moving Beyond Your Tribe Podcast, where we talk about new approaches to stepping out of our comfort zones, break free from our assumptions, and create bridges to new opportunities. I’m your host, Torund, and my job is to bring together all sides through dynamic and powerful conversations that will expand your horizons. Expect to hear from diverse guests from all walks of life to provide the tools for us to become both better leaders and colleagues. You’ll learn to create a stronger business culture, boost productivity and profits, and create lasting impacts on society. Let’s get started!
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Have you ever asked yourself what is at the core of your brand? Are you curious about how attitudes towards marketing have changed over time?
Joining me on the podcast today is Marketing Expert and Founder of ‘Groundswell Marketing’, Scott Martin! Scott has taught me so much during our time working together and has an incredible mindset that has driven him to build multiple enterprises over the years and create content that has had genuine value to his consumers. He is a passionate believer in authenticity and brand congruence and truly understands the value of the human connection behind any company or product.
In this episode, we discuss how our personal interests and values can enrich the content we produce with clients, how we can stay true to ourselves and our brand, as well as how utilising the right social media channels can be used as a vehicle to call our customers to action.
To hear our conversation in greater depth and to learn more on Scott’s background in the marketing sphere, tune in to Episode 14 of Moving Beyond Acronyms!
Some Questions I Ask:
- How can we detect content or a company that isn’t authentic? (10:49)
- As someone who works in the content marketing space, how do you find the clarity and the truth within you professionally? (12:59)
- How do you ‘shed the layers’ while operating a personal brand and be clear in your messaging? (14:32)
- How do you define ‘congruence’? (17:15)
- How have you intertwined your personal passions with the client work you’ve undertaken in order to enrich the content you’re working on (20:44)
- What social media platform would you recommend to budding entrepreneurs who want to start promoting their content? (26:51)
- What commercial has had the most influence on you in your marketing career? (36:28)
- Can you share a ‘life hack’ that you use & Talk about what trends you’re seeing in the marketing sphere? (39:11)
In This Episode You Will Learn:
- Scott’s background in the Marketing field & Why his passion for innovation led him to where he is today (1:49)
- What Scott learned while creating his non-profit industry group, ‘The Personalization Consortium’ & Patterns he has noticed within the personalization space (5:47)
- How Scott’s work at ‘Groundswell Marketing’ ties into his mindset behind helping others and creating spaces that are conducive to positive change (9:14)
- How attitudes towards marketing have shifted away from just wanting attention (11:53)
- The complexities behind brand congruence and authenticity (18:28)
- What Scott’s social media ‘ecosystems’ consist of & Scott’s mindset behind ‘cross channel migration’ (23:25)
- Scott’s marketing insights on ‘Tik Tok’ and ‘Reddit’ (31:57)
Connect With Torund Bryhn:
Connect With Scott Martin:
- Scott Martin - Website
- Groundswell Marketing - Website
Resources:
- Article: ‘Face-to-Face Marketing’ Author, Scott A. Martin
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How does a rebrand define your company? How do you quantify a brand’s value? When do you know a rebrand is the right decision for your business? Joining me on the podcast today to unpack this topic is the CEO and Founder of ‘VIM Group’ and expert Brand Specialist, Marc Cloosterman!
Marc shares his insights on what business leaders should take into account when undergoing a rebrand, how the current pandemic is impacting his approach to brand implementation, and why brand identity has become more of a factor in modern-day marketing. We discuss the financial considerations that go into restructuring a brand and how a company’s value is quantified in a profitable sense.
It’s a fascinating topic to dive into and there is so much more to brand implementation that meets the eye. There are a number of elements that play into a successful rebrand, as well as individual company culture that also needs to be thought of during the process.
To learn more about this and gain some valuable lessons from a true professional in the field, tune in to Episode 12 of Moving Beyond Acronyms!
Some Questions I Ask:
- Could you tell my listeners about your journey to becoming a Brand Specialist? (1:26)
- How did you make the shift from working in accounting to branding? (2:15)
- In your opinion, what makes a successful rebrand? (7:43)
- How do you help your clients stay true to the core of their brand? (11:42)
- Is there a way to quantify a brand’s value? (19:18)
- What are your thoughts on the opinion that branding is ‘dead’? (22:51)
- Is Coronavirus changing or impacting the branding sphere at the moment? (28:23)
- Throughout your career, what have been the defining moments that have made you as successful as you are today (34:25)
- What piece of advice can you give to others wanting to pursue a path similar to yours? (36:58)
- Do you have any life ‘hacks’ that you can share with my listeners? (38:43)
- What commercial, quote or word has impacted you the most in your life? (39:36)
In This Episode You Will Learn:
- How Marc’s company ‘VIM Group’ was founded (5:05)
- A few reasons businesses choose to undergo a rebrand (8:31)
- Ways to approach the process of a rebrand and unify your team through it (14:00)
- Marc’s role within ‘VIM Group’ and how he works with clients (15:33)
- The connection between the ‘magic’ and the ‘logic’ of a business (16:52)
- Examining rebranding through the lens of business and marketing (17:44)
- Marc’s approach to branding nowadays & How corporate identity has become more of a factor in modern-day marketing (25:37)
- How the relationship between governments and businesses is changing (28:50)
- Marc’s insights on hyperconnectivity amongst consumers and brands (29:47)
Connect With Torund Bryhn:
Connect With Marc Cloosterman:
- VIM Group - Website
Resources:
- Book: ‘Future Proof Your Brand’ Author, Marc Cloosterman
- Article: ‘Brands In The Boardroom II: Financial Engineering For Brands’ Author, Marc Cloosterman
- Book: ‘The Four: The Hidden DNA Of Amazon, Apple, Facebook, And Google’ Author, Scott Galloway
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Are you someone who challenges the traditional ideals of what leadership should look like? Do you want to learn more about how connection is at the heart of every workplace? Join me in this episode where I have the privilege of speaking with Global Communications Solutions Lead at Facebook, Abby Guthkelch!
We discuss Abby’s approach to diversity and collaboration, trends that have come to the forefront during Coronavirus, and why so many company cultures need a rehaul. The way leadership looks is changing and it’s up to those at the top to adapt to those changes and lead with honesty and authenticity. It will only benefit the people you work with and allow them to see you as someone who is relatable and understanding of their needs.
Tune in to episode 11 of Moving Beyond Acronyms for a more in-depth look into Abby’s story and to learn more about the art of connection within businesses!
Some Questions I Ask:
- What led you to a career in communications and marketing? (2:41)
- How did you become involved with projects surrounding communications while working as a PA? (5:07)
- How did you discipline yourself to be diverse in your workplace? (10:04)
- Have you made any mistakes during your hiring process? (14:13)
- What are the ways in which you nullify the friction that arises within your team? (15:15)
- How do you apply your collaborative mindset to a team structure? (18:20)
- What do you do at Facebook? (20:27)
- How do you challenge leaders that have such a corporate approach? (33:28)
- How would you define thought leadership? (36:11)
- What are the new rules of engagement at your workplace during Covid-19? (39:28)
- What is one commercial, advertisement, or word that has had the most impact on you? (47:51)
In This Episode You Will Learn:
- The team effort behind the numerous awards Abby has won in her field (7:27)
- Why diversity within Abby’s team is so important (8:36)
- How Abby distinguishes genuine candidates during her recruitment process (12:09)
- Emerging trends that are prevalent at Facebook right now (22:03)
- The percentage of workers that are ‘deskless’ & What that dynamic looks like (25:09)
- How connection is at the center of every work environment (28:24)
- Why company heads’ should lead with personality and honesty (31:03)
- A breakdown of Abby’s tagline (46:57)
Connect With Torund Bryhn:
Connect With Abby Guthkelch:
Resources:
- Book - “Fanocracy: Turning Fans Into Customers And Customers Into Fans” Author, David Meerman Scott
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Do you struggle with finding your own identity? Have you ever been afraid to present your true self to the world? In today’s episode, I’m joined by Public Speaker, Podcast Host, and Published Author of “Me, My Selfie & Eye”, Janna Lopez! Janna is a self-proclaimed ‘word agent’ and offers her insights on the impact they have had on her, as well as how experiencing a huge shift in her mindset led her on the journey to becoming who she is today.
We talk about what brought Janna to begin the process of writing her book, the importance of showing up for yourself, as well as the dualities that are present within our own identities. Janna also shares her values of kindness and allowance and discusses how vital they are in becoming the most authentic versions of ourselves.
To hear more wonderful insights from Janna and learn more on her own backstory, tune in to Episode 10 of Moving Beyond Acronyms!
Some Questions I Ask:
- What inspired you to write your book? (1:58)
- How did you learn to deal with grief? (3:33)
- How has your philosophy on identity changed over the course of your life? (8:08)
- How do you think people are going to recover from the stress they’ve experienced during this pandemic (13:21)
- What do you think is going to change after Coronavirus? (20:42)
- What are your thoughts on how younger people are growing up today? (28:01)
- Do you think we have become too comfortable with how we present our personalities online, that we are starting to lose sight of how we act outside of it? (32:15)
- What has the response to your book been like? (36:48)
- What is the one piece of advice you can give on how to find your identity? (44:36)
- What is one commercial or quote that has touched you the most in your life? (47:00)
In This Episode You Will Learn:
- What Janna learned about herself while navigating through a dark period in her life (5:42)
- How the world is going through ‘the dark flight of self’ (10:13)
- The multi-layered aspects to the challenges we’re facing during Covid-19 (11:16)
- How we can best manage our identities both on and offline (15:53)
- The concept of ‘self-policing’ (18:16)
- How the personas we project into the world can create disconnect (22:54)
- How we measure the value of our own identity (25:44)
- How Covid-19 has brought our creativity and humanity to the forefront (33:34)
- The dualities that are present in human nature (37:37)
Connect With Torund Bryhn:
Connect With Janna Lopez:
- Website
- Youtube Channel
- Podcast - ‘Eyedentity’
Resources:
- Book - “Me, My Selfie & Eye” Author, Janna Lopez
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Today’s episode features Entrepreneur and Podcast Host, Chul Aamodt! If you’ve ever wanted to learn about the energy industry and the amazing technology behind it, Chul is definitely the right person to go to. The work he does at ‘enerWE’ is aiming to introduce the concept of robotics within modern media and journalism and sets themselves apart from others in their industry.
I was fascinated by this technology and how it will shape the journalism industry and spoke with Chul on how ‘enerWE’ operates in the media space. As automation becomes a more prominent role in modern media, the need for manual tasks dwindles. Chul and his team hold a unique position in the energy industry, as content creators as well as brand innovators, they have set themselves apart and offer some great insights into their work.
To learn more, tune in to Episode 9 of Moving Beyond Acronyms!
Some Questions I Ask:
- How did you make the shift from being a Marine Engineer to establishing a Media company? (2:50)
- Could you talk about the process of ‘enerWE’ taking off? (8:01)
- How did you make the leap towards becoming an Editorial Board? (8:13)
- Could you talk about the advertising aspects of your business? (18:55)
- How does your business look now in the wake of Covid-19? (30:45)
- Are the ‘robot journalists’ heading towards becoming artificial intelligence? (35:11)
- What do you see your technology doing in the future? (38:08)
- Do you have any useful ‘life hacks’? (41:06)
- What is something from the media that impacted you the most? (42:13)
In This Episode You Will Learn:
- Some background on Chul and his business ‘enerWE’ (1:51)
- The marketing process at Chul’s company (5:27)
- How Chul integrates different areas of media in his company (10:37)
- How ‘enerWE’ keeps its content consistent and engaging & Information on their podcast (13:36)
- Why ‘enerWE’ sets itself apart from others in the Content Marketing industry (16:03)
- How Chul’s social media channels have helped bring in ‘enerWE’ listeners (21:16)
- The topic of gender diversity within the energy industry (23:30)
- What “Slow TV” is in Norway & How Covid-19 has changed the approach towards marketing strategies (25:26)
- The concept of ‘robot journalism’ & The benefits of using ‘templates’ (31:43)
- How the technology at ‘enerWE’ is contributing to journalism (36:00)
Connect With Torund Bryhn:
Connect With Chul Aamodt:
- Website
Resources:
- Podcast Episode: “Why Do We Need Hydrogen? Why Not Just Use Solar, Wind and Hydropower?” enerWE Podcast
- Video: “Slow TV In Norway”
- Hack: Sapphire Systems integration software https://www.sapphiresystems.com/en-us/company/partnerships
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Interested to learn more about the world of marketing? Want to know how online principles and strategies change over time? Tune in to today’s episode of the show where I’m joined by Online Marketing Strategist and Published Author, David Meerman Scott!
David has had over thirty years of experience in the advertising and PR field and has written countless books on the topic. He’s had a keen eye for marketing trends since as far back as the early nineties and shares some insights into how he has spotted those themes throughout the years. We also discuss the importance of passion when it comes to selling ourselves and our product and why sharing our personalities is a key step in attracting fans to your business.
As the way we interact with technology evolves, so do the strategies used by online companies. For those wanting to explore the marketing aspects of their company, it’s vital to have a solid understanding of how others in similar spaces are adapting to consumers and what that means in a broader sense.
If you’re curious to hear more, then have a listen to episode 8 of Moving Beyond Acronyms!
Some Questions I Ask:
- Have you always felt you’ve had an intuition regarding the future of technology & How does that play into your work? (6:49)
- How have you applied the ‘12 feet rule’ mentioned in your book, during COVID? (32:27)
- What do you think the future is going to look like in terms of ‘fanocracy’? (37:42)
- Where do you see artificial intelligence and ‘robot influencers’ heading? (39:35)
- Do you have any advice for people trying to recruit fans? (40:37)
In This Episode You Will Learn:
- A brief background on David Meerman Scott’s book, “The New Rules of Marketing & PR” (2:01)
- Why it’s important to share your passions when marketing yourself (3:45)
- How David foresaw patterns that would trend in the marketing space (12:33)
- How Google’s evolution in content indexing influenced modern-day PR (14:47)
- How ‘newsjacking’ played a role in the 2016 election (18:39)
- What ‘Fanocracy’ means & How fan fiction led which direction the book went in (22:11)
- The neuroscience of what is happening to us while communicating in isolation (34:37)
Connect With Torund Bryhn:
Connect With David Meerman-Scott:
- Website
- Fanocracy - Website
Resources:
- Book - “The New Rules of Marketing & PR” Author, David Meerman Scott
- Book - “Fanocracy” Author, David Meerman Scott
- Book - “Real-Time Marketing and PR” Author, David Meerman Scott
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Have you ever wondered what goes on behind the media we consume? Or wanted to know more about the filmmaking process from a writer’s perspective? In this episode, I am joined by Award-winning Screenwriter Heidi Stangeland, who gives her insights on her approach to writing and where she believes the industry is heading next!
Heidi has worked extensively on the well-known series ‘Westworld’ and is in the process of producing her own projects as well. She specializes in thrillers and will often bring a lot of her own Norwegian flare to the scripts she takes on, adding to her unique voice as a writer and creator.
In today’s episode of Moving Beyond Acronyms, Heidi dives into why listening to the market is so important as someone in filmmaking, what inspired her to pursue screenwriting as a career, as well as how LinkedIn has played a major role in how she connects with others in her field.
So tune in, get inspired, and be ready to learn from the best!
Some Questions I Ask:
- How did you find your passion for writing? (2:52)
- What is it about your writing that makes it stand out and engage producers? (4:41)
- What would you recommend to someone who is trying to find their writing ‘voice’? (7:37)
- Was there a key factor in your story that made it interesting to producers? (10:33)
- In your opinion, what are the current trends right now in the media? (12:57)
- How did you market your projects? (17:00)
- How do you define networking? (23:47)
- What is one movie, commercial, or word that impacted you the most? (25:05)
In This Episode You Will Learn:
- How Heidi found her unique ‘voice’ (5:20)
- Why listening to the market is important as a screenwriter (9:27)
- What Heidi saw in the market that influenced her decision making in her story (11:46)
- Heidi’s perspective on screenwriters working to incorporate virtual reality into their movies (15:57)
- Why Heidi uses LinkedIn to market herself and connect with others in her industry (17:31)
- The strengths and challenges behind knowing English as a second language (20:11)
Connect With Torund Brynh:
Connect With Heidi Stangeland:
Resources:
- Movie - “The Usual Suspects” (1995)
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Like in any business, being a successful hairdresser entails more than just mastering the skills. It requires having great communication skills and knowing how to create meaningful relationships with your clients.
In today’s episode, I wanted to learn more about the secrets of this industry and I invited Keith Russell to share some behind-the-scene aspects of his work. I believe the way he approaches clients and keeps them loyal is the recipe for anyone’s success and his message is strong and clear when it comes to targeting the right people for his needs.
We discuss Keith’s philosophies regarding pricing, how to convince your clients what’s best for them and we also deep our toes into the importance of leaving pride aside and being humble enough to admit that every business needs help until it gets traction.
Keith believes there’s nothing social in social media, so listen to Episode 06 of Moving Beyond Acronyms, to find out how he managed to have a two-months waiting list without marketing and advertising his business online.
Some questions I ask:
- Could you tell us a little bit about yourself? Because you’ve been a hairdresser for quite a while. (04:21)
- What kind of women do you like working with? (12:33)
- What’s your philosophy on the price point you set for your services? (21:03)
- What is the concept of your business? (27:59)
- How do you shift someone's mind if they come in with something that's just not fitting their face, not fitting their lifestyle? (38:45)
- How do you ask for help for your business, without sounding desperate? (48:13)
- What would be the major takeaway for someone that's starting out? (57:46)
In this episode, you will learn:
- What it takes to be a good hairdresser, in Keith’s view. (06:46)
- How Keith chooses his clientele and approaches them. (09:21)
- The importance of asking your clients to refer your business, especially when you’re at the beginning. (16:55)
- The importance of setting a standard for your business & Why giving discounts does not benefit in the long run. (18:25)
- The reason why Keith doesn’t accept tips. (23:53)
- Why Keith doesn’t use social media. (28:32)
- Why Keith believes that being on platforms that offer ratings to your business is the worst thing you can do. (30:13)
- How Keith builds new clientele. (44:14)
- How Keith views success, in general. (60:03)
Link to: Keith Russell's Hair Salon: http://www.stevenpaulsalon.com/hair-care.html
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Let’s connect!
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Communicating the right message for our targeted audience can be hard sometimes because more often than not it requires simplifying complex topics, in order to be understood by non-expert people. Breaking down concepts and making them accessible is one of the key tips for marketers and organizations to reach and engage their clients, thus getting better results for their business.
In today’s episode, I am joined by Zontee Hou - a passionate advisor and teacher of communications - who shares bits of her vast knowledge on how to better translate our messages with ease and bridge the gap between our company and our desired customers/clients.
Zontee is the founder of Brooklyn-based consultancy Media Volery, and head of strategy for the respected consultancy, Convince & Convert, led by Jay Baer. She brings a unique blend of strategic, academic, and practical thinking to her speaking, workshops, and consulting work. As a marketing consultant, speaker, and professor, she not only empowers her audiences and clients with actionable advice, but she also teaches them the skills they need to become effective communicators.
Listen to Episode 05 of Moving Beyond Acronyms, to learn how to make the complex accessible, how to choose the right platforms to promote your brand, and key tips on how to use content marketing to build close relationships with your audience.
Some questions I ask:
- What got you into communications and marketing? (02:02)
- When you worked on some of the clients where you have made the complex accessible, have you seen resistance? And how have you taken them on that journey? (16:46)
- Why do you think we haven’t decided on a final name for this pandemic, yet? And what do you think history’s actually going to be calling it? (26:10)
- How do you communicate who you are and what you do to the folks you’re selling your services to? (32:49)
- What would you say is the key thing with content marketing? (38:21)
- When you look at all the platforms that are out there now, what do you think is the one that we should be keeping our eye on? (45:31)
- What word, commercial or marketing campaign either influenced you or you really liked? (53:05)
In this episode, you will learn:
- How to turn complex topics into easy-to-understand messages. (03:46)
- The difference between simplicity and accessibility, when it comes to translating a message so that it can be understood by the targeted audience. (09:52)
- One of the reasons why TED talks are powerful. (12:53)
- How Zontee and the team she was part of, managed to attract the right audience to a knitting company. (18:54)
- How bringing people together to do something, creates a sense of camaraderie that empowers people to do more. (23:20)
- The importance of letting people see the bigger picture, when you’re trying to communicate a message. (31:15)
- The difference between marketing and sales. (37:10)
- Marketing is a long-term investment that requires commitment and consistency. (44:17)
- Why Sococo is a great platform that simplifies the lives of distributed teams (50:30)
Connect with Zontee:
- Website
- MediaVolery
- Convince & Convert website
Let’s connect!
Resources mentioned:
- Sococo - Online Workplace for Distributed Teams
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Welcome to the last part of the three-episode series on Kanab. You’ve so far joined me on a fascinating journey of discovering this amazing small town that really knows how to care for its community. In the first part of the series, I talked to Travis about the hotels he manages, how they are designed to match every personality of their visitors, and what he does to get his message out there. In the second part, Camille and Janette took us on a tour and shared with us Kanab’s Unspoiled Magic and all its hidden gems that people are so eager to find.
With each day that goes by, I’m more and more impressed by these people and how they’ve managed to magically transform Kanab into one of the most welcoming and compassionate cities, and, at the same time maintaining their characteristic uniqueness. As my guest today mentioned several times throughout the episode, it takes a community to create magic, and the locals are the ones that make Kanab special.
In this episode, I wanted to bring into the spotlight one of the top-rated restaurants in the area – Sego Restaurant. It has some amazing, eclectic dishes and elite tastes and flavors from all over the world that really make you feel you’re in a first-class restaurant, despite their reasonable prices. The owner of Sego, Elizabeth Foster, considers that food is about connecting places, flavors, and people - and she and her husband, Shon, constantly come up with new ways to bring back beautiful memories when people taste their food.
Elizabeth joins me today to share how Sego managed to not only survive but thrive during the pandemic, and what is the main message that grew their online community through Facebook and Instagram. Listen to Episode 03 of Moving Beyond Acronyms to find out how these people create magic every step of the way. It’s not as simple as you’d say Abrakanabra, but their message is pure and people-oriented.
Some questions I ask:
- Tell us a little bit about yourself and how did you get to Kanab? (03:34)
- When did the restaurant business start? (06:01)
- How did you go from Rewind Diner to such a high-end restaurant such as Sego? (07:40)
- You have some amazing dishes. How did you come up with these? (12:13)
- What would you say is the one word about Kanab?
- What has surprised you most with this whole process of you engaging people through Facebook? (32:32)
In this episode, you will learn:
- How food is meant to be an experience that ties you to memories. (09:22)
- The reason why Sego Restaurant doesn’t have online ordering. (11:20)
- How they have managed to thrive during COVID-19, when most of the restaurants have closed their doors. (13:30)
- The story of “The Twister” desert – a delicious dish that brings back so many memories for the locals. (15:47)
- How all the people in Kanab have managed to create a strong and supportive community. (17:11)
- The impact Sego’s presence on Facebook has had on the community and on the restaurant itself & what Elizabeth focuses on when she posts. (21:59)
- How the snowball effect of helping each other influences Kanab’s growth. (25:55)
- The overall message that Elizabeth uses to connect with the entire community they’ve created around Sego. (30:23)
Connect with Elizabeth:
- Website
- Facebook Page
Let’s connect!
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Welcome to the second part of the three-episode series on Kanab. I keep finding out wonderful stories about this little city that is growing beautifully every year, so I really wanted to share its magic with you. Kanab has hidden gems all over the place, and you can only learn about them if you pay a visit. The locals are so welcoming and they offer all the information you need while trying to turn your stay into an authentic experience.
In today’s episode, Camille Johnson Taylor and Janette Peatross from Kane County Office of Tourism discuss how they managed to turn Kanab from a town “where you had nothing to do” into the “magically unspoiled” place that is now.
They share how they rebranded the city, how they changed the local mentality, what their target visitors look like and how they attract them, and the lessons they’ve learned in the past six years of continually trying to improve Kanab. We also dive deep into Kanab’s history and the reasons why people here are so special, so tune into Episode 03 of Moving Beyond Acronyms, to learn how they managed to spread their message and keep Kanab’s authentic heritage, while at the same time, growing it into a powerful touristic attraction.
Some questions I ask:
- Camille, when you became Director of Tourism, what were the things that you did or tried to do, and saw that worked? (04:47)
- How do you keep the “unspoiled” as you grow? (08:27)
- For someone who might not know, what can you tell us about Best Friends Sanctuary? (14:10)
- How did you turn the town around, and when did you start developing the major events that you have in Kanab? (16:20)
- Janette, how have you seen Kanab change, before you became Assistant Director? (21:04)
- When and how did you come up with the one-page travel maps? (27:18)
- How did you shift your messaging to the more sophisticated or the more authentic? (39:20)
- If you were to encapsulate everything, what would three key takeaways be? (44:10)
In this episode, you will learn:
- The reason why both Camille and Janette came back to Kanab, after several years of having left it. (01:54)
- The mentality of Kanab’s locals before Camille became Director of Tourism, and the aspects she felt needed to change. (02:36)
- The process of rebranding Kanab and how the phrases “Kanab – Magically Unspoiled” and “Abrakanabra” came to life. (06:00)
- How to be strategic in maintaining the essence and preserving a town’s heritage. (10:11)
- A sneak peek into Kanab’s history that explains the reason why people here are so welcoming. (13:00)
- The famous Hollywood people that have set foot into Kanab. (14:50)
- How the new Convention Center creates a bonding atmosphere for those who decide to host their events here. (19:22)
- How “The Wave” was a hidden gem until fairly recently, and the reason why you have to win a lottery to go visit it. (23:00)
- The importance of maintaining the local quality of life, regardless of the area you’re in. (29:38)
- About “Drag Main” - the event that keeps locals connected during the pandemic. (32:45)
- The global trend of searching for authentic experiences rather than a hokey tourist experience. (39:00)
Connect with Camille and Janette
- Website
- Facebook Page
- Camille’s LinkedIn
- Email: kanetrav@kaneutah.com
Resources mentioned:
- The Wave
- Best Friends Sanctuary
- Drag Main Event
Let’s connect!
See acast.com/privacy for privacy and opt-out information.
As I mentioned in the first episode, I am temporarily living in Kanab while waiting for the lockdown of COVID-19 to end. So far, I have gotten the chance to meet some wonderful people here and visit the attractions around and I totally fell in love with this little town that is one of the fastest-growing ones in the US.
Kanab really differentiates itself from all the surrounding towns in Southern Utah. It’s a town that’s eclectic, it’s got an art gallery, it’s sophisticated, and it has incredible food. When I was looking for what has really defined this town, I found three people that I think have really been the leaders in the community and have helped define Kanab’s personality.
In today’s episode, I’m talking to the first of these three people, Travis Mitchell – the founder and director of Canyons Collection, which is a collection of four different properties with four different moods: Canyons Boutique Hotel (Classic Elegance); Canyons Lodge (Rustic Chic); Quail Park Lodge (Retro Cool); The Flagstone, which is a boutique inn & suites.
Listen to Episode 02 of Moving Beyond Acronyms, to find out how Kanab has evolved in the past years since Travis moved here, why you should come and visit this wonderful city and also, what Travis does to communicate his message and his vision regarding the four properties he’s managing.
Some questions I ask:
- Tell us a little bit about yourself, and how did you get into the hotel business? (06:07)
- What would you say has been the success factor of actually people still coming here in the midst of COVID-19? (12:09)
- What has surprised you about the people that come to your properties? (20:12)
- When did you guys start thinking about the Balloon Festival, the Film Festival – and was it like a community thing or who came up with them? (25:18)
- How did you grow the business? (27:06)
- What have you learned from this whole experience? (30:14)
- What’s your advice for someone that’s trying to communicate a message or something that they have in their heart? (35:48)
- What is your favorite word? Or what is your favorite commercial? (36:54)
In this episode, you will learn:
- How Kanab was like a few years ago. (10:00)
- About the four properties included in the Canyons Collection. (15:14)
- How the properties bring together people from different groups that bond and end up being friends. (16:45)
- About the ways Kanab is being promoted, locally. (21:51)
- A business strategy that didn’t work for Travis. (30:36)
- How Travis managed to communicate his message and his vision to his employees. (33:35)
Connect with Travis:
- Canyons Collection Website
- Facebook Page
Resources mentioned:
- Book: Nevil Shute - A Town Like Alice
Let’s connect!
- Website
See acast.com/privacy for privacy and opt-out information.
The reason we get lost in translation with our message is because we assume our friends, family, coworkers, boss, clients, or social media followers know exactly what we mean. We assume that they interpret things the same way we do. We assume that we’ve been clear enough.
We assume!
Welcome to the First Episode of Moving Beyond Acronyms Podcast, where we share practical tools to find your voice and craft shareable content that stands out in the marketplace.
I’m your host, Torund Bryhn - a bilingual strategic communications expert - and I’m going to help you ignite your message with lasting impact, by going behind the scenes to share real and deep conversations with the most prominent message masters.
Today, I’m going to give you a taste of what we’ll be discussing in the next episodes, as well as insights into why I decided to create this podcast, who is it for, and why it’s important to share our message in a way that everyone understands it.
In this episode, you will learn:
- Who this podcast is for. (02:40)
- What the goal of this podcast is and what topics will we cover. (05:26)
- A little bit about my background and the reason I’m so passionate about the power of language. (06:53)
- The messenger is just as important as the message – how to be an effective messenger. (16:42)
- How the word “Safari” helped me promote a revolutionary technology. (18:36)
- The subjects we’re going to cover in the next episodes. (29:11)
Let’s Connect!
See acast.com/privacy for privacy and opt-out information.