RVRB Round Table: Recent Episodes
RVRB Agency
RVRB Round Table is a weekly show that brings the brightest creative minds and digital producers in sports, entertainment, politics, news and more to share their stories and strategies that will help YOU become a better leader and creator.
Learn more and access show notes for every episode at rvrb.cc/podcast
Welcome to the last episode of season ONE! We wanted to change it up for this one so we channeled our game show energy to bring you (kinda, sorta) rapid-fire questions with team RVRB. We are answering 9 questions from our must-have gear at events to the tension between speed and quality to spilling the tea on which events are our favorite—we cover a lot of ground. If you have never tuned in to our podcast via YouTube, today is the day! Not only does Clark show you basically every piece of gear he's ever used, we also added a lot of fun elements to the video that you are definitely going to want to see! Watch the episode on YouTube HERE.
We're linking out everything we talk about this episode in our show notes so don't forget to grab those at rvrb.cc/podcast.
QUESTION TIMECODES
2:08 - What are your gear must-haves?
10:05 - What gear do you not vibe with?
13:24 - One thing you pack just in case?
14:40 - What is more important: speed or quality?
17:44 - Iphone or DSLR?
19:50 - Who's more important to keep happy: the client or the creative?
22:35 - Favorite for-profit event?
24:21 - Favorite non-profit event?
26:13 - Favorite sports event?
Today we are joined by Eric Brown the co-founder of Whiteboard and David Martin from Heed PR to talk about a project all three of our agencies collaborated on and are wildly proud of: the Chattanooga mayoral campaign for Kim White.
Though Kim White did not win, our teams were wildly proud of the work we did for her campaign, from the sheer amount of videos made to the fact that we helped her raise more money than any mayoral campaign in Chattanooga's history. On this episode, we break down what it looked like to have three agencies collaborate on such a large scale and what we all learned from this experience.
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Grab the show notes: rvrb.cc/podcast
This week we are joined by Josh Wetzel from Auburn University and Brandon Berrio from LSU to talk about all things college football and the strategy for the upcoming fall season
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Grab the show notes: rvrb.cc/podcast
Follow Josh HERE
Grab Josh's Book HERE
Follow Brandon HERE
College recruiting took a hit last year when students could no longer visit campus in person. In 2020 we partnered with Jeff Salyer, the Director of Media Services, and his team at Lee University to help take their biggest recruiting event entirely virtual. In this episode we dive into the thought process behind the event in 2020, the insanity that was successfully virtualizing an event in only 17 days, the things they carried over into the 2021 event, and the opportunity to continue to innovate in the coming year.
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Grab the show notes: rvrb.cc/podcast
Today the RVRB Team is talking about the thing that many creatives hate to hear—systems. Yes, my friends, we are taking on that elusive idea that so many people believe hurt their creativity or that they just don't see enough reason to prioritize making to show you why systems hold a lot of power.
The team members we have on today represent enneagrams 1, 2, 4, and 7 and every single one of us has learned to love systems for different reasons. We dive into why that is, what systems we lean on the most, and dismantle the myth that systems inhibit creativity rather than making you more creative.
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Grab the show notes (we include a walkthrough of our Notion system in this one): rvrb.cc/podcast
Today we are joined by Catherine Hilley, a social media manager currently working with clients like Blake Shelton & the Bee Gees through her work with Marbaloo Marketing. Before running social channels for musicians, she managed channels for the teams at Vanderbilt University. We dive into how she prepares to write in the voice of the people whose channels she is managing as well as the importance of finding a high-level balance between your work and personal life when working in an industry with very fluid work times.
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Grab the show notes: rvrb.cc/podcast
Follow Catherine: https://twitter.com/chilley13
Today we are joined by Drew Bedard, the Vice President of Marketing at Bristol Motor Speedway. We dive into why your social engagement or customer service should be just as important as your content, why you really shouldn't have an intern in charge of your communications, and how to effectively engage with fans both in the stadium and out.
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Grab the show notes: rvrb.cc/podcast
Follow Drew: https://twitter.com/DrewBedard
Follow Bristol Motor Speedway: https://twitter.com/BMSupdates
Today we are joined by Kassie Epstein, who has been running the social strategy for Gillette Stadium since 2008 (she literally started their social media accounts) and Willy Whitelaw who manages social for the New England Revolution, a Major League Soccer team who's home field is—you guessed it—Gillette Stadium. We discuss how they got their start in social, what they think people should & shouldn't do on social, and so much more.
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Grab the show notes: rvrb.cc/podcast
In this episode, we are joined by our friend Dave Adamson, who is more affectionately known as Aussie Dave. Dave wears so many hats, from social media pastor to YouTube pro. He was formerly part of North Point Church and is currently in roles with Orange Leaders and Fellowship of Israel Related Ministries (FIRM). We brought him on the podcast to teach us all he knows (or at least as much as he can teach us in one podcast) about YouTube. We talk about everything from how to key-word optimize to how to ethically hack to up your ad viewings. Trust us, this is an episode you're going to want to take notes on.
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Grab the show notes: rvrb.cc/podcast
Connect with Aussie Dave: bio.fm/aussiedave
On this episode are joined by Axel Arzola, a Cuban producer and film-maker working in LA. We talk all about how he came from Cuba to the United States to pursue a career in film, the influence he had on the very beginnings of RVRB, and how knowing what your end goal is makes you better at the work you are doing right now.
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Grab the show notes: rvrb.cc/podcast
Follow Axel on Instagram: https://www.instagram.com/axelarzola/
In this episode, we are joined by Zachary Swartz, the Director of Creative Media for Ohio State Football, and Tyson Hutchins, the Senior Director of Creative Solutions for Clemson Athletics & Football. Both Zachary's and Tyson's social strategy strongly leans into student athlete-based content, bringing their audience an inside look at what it is like to be a student-athlete at their university. This approach has been wildly successful for them and we are going to dive into the ins and outs of how they do and what they've learned along the way.
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Grab the Show Notes: rvrb.cc/podcast
Follow Zachary on Twitter: https://twitter.com/zswartz
Follow Tyson on Twitter: https://twitter.com/tysonhutchins_
On today's episode we are joined by Sean Specie, the Chief Strategy Officer at Elevate Experiences to talk about all things Clubhouse. If you've not heard of Clubhouse, it's an invite-only app that is fully audio based. Anyone can set up a room and anyone can jump into a room to listen to the conversation which has opened the door to be in the same space listening to or even talking with leaders you otherwise would never had an opportunity to engage with.
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Grab the show note: rvrb.cc/podcast
More great info: www.instagram.com/rvrbagency/
Follow Sean on Twitter: https://twitter.com/sean_specie
Get Sean's Course: moderatelikeapro.com
On this episode we are HONORED to have Dani Coke (also known as @ohhappydani). Dani is an incredible illustrator, social justice advocate, and entrepreneur. If you have been on social media at all in the last year we can pretty much guarantee that you've seen one of her illustrations where she takes social justice education and distills it into artwork that is approachable, understandable, and action step oriented. Dani is able to communicate more in an 1x1 square on Instagram than most people could communicate in many pages and we know that this conversation will help you learn how to distill the most important information so you can better connect with and educate your audience.
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Get the show notes: rvrb.cc/podcast
Follow Dani: www.instagram.com/ohhappydani/
Check out her shop: https://ohhappydani.com/shop/
So you've done in person events. And you've done virtual events. But what do you do now that your audience wants both?
On today's episode we are joined by Billy Boughey, the Founder & President of Elevate Experiences, an event company that has worked with brands like Chick-Fil-A, CocaCola, and Disney to talk about the future of hybrid events and the importance of maintaining your curiosity, not only for the work but for the health of your team.
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Grab the Show Notes: rvrb.cc/podcast
Want to learn more from Billy?
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Instagram: www.instagram.com/billyboughey/
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Website: BillyBSpeaks.com
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Book: Culture Reconstructed: amazon.com/author/billyboughey
On this episode we are talking all about leadership with the one and only Trey McKnight from BigStuf Camps and Orange Leaders. We dive into what it takes to lead a healthy team and what it looks like to continuously show up and inspire people towards growth.
Follow everyone on today's episode:
Trey McKnight: www.instagram.com/iamtreymcknight/
Clark Campbell: www.instagram.com/benjaminclark/
William Vest: www.instagram.com/williamjvest/
Building a social channel is HARD. It doesn't matter how easy someone makes it look or how many people you have on your team, it takes work and most importantly, a willingness to experiment. On today's episode we have Beau Coffron, the brains behind Lunchbox Dad AND the Central Team Leader of Social Media for Life.Church. Throughout his career Beau has leveraged social media as a one man team with Lunchbox Dad and as a leader of a multi-person team running 30+ channels for the largest church in America. We dive into what it takes to build a social channel and the strategies that work no matter your team size.
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Follow Everyone on the Episode:
Beau Coffron - www.instagram.com/lunchboxdad/
Clark Campbell - www.instagram.com/benjaminclark/
Haley Veturis - www.instagram.com/haleyveturis/
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Grab the show notes: rvrb.cc/podcast
Today we are joined by Rohn Starling (Content Creator) and Jada Wilson (Social Media Project Manager) from Transformation Church in Tulsa, Oklahoma. We dive into Transformation's approach to content creation, the tendency church creatives have to cap out their creative potential, and the questions you need to be asking to ensure you're making content for the full-spectrum of your audience.
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Grab the show notes: rvrb.cc/podcast
Want more good content, tutorials, and tips? Follow us on instagram: www.instagram.com/rvrbagency/
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Follow everyone on the show:
Clark: www.instagram.com/benjaminclark/
William: www.instagram.com/williamjvest/
Tessa: www.instagram.com/tessavoccola/
Rohn: www.instagram.com/rohnstarling/
Jada: www.instagram.com/jadathegreat/
What truly sells a product? Is it facts and a reason? Is it flashy lights and celebrity faces? Or is it something even more fundamental? On today's episode we are joined by Dr. JJ Peterson, the Chief of Teaching and Facilitation at StoryBrand, a company that teaches businesses how to clarify their messaging to connect with clients and sell their services more effectively. We discuss the important role narratives play in marketing, what we can learn from Pixar, and how something JJ said in 2018 literally changed the course of RVRB.
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Want show notes for this episode? Grab them at the link below! rvrb.cc/podcast
December 2020. The SEC Football Championship, Florida vs Alabama, two teams that rose to the top in a season that looked nothing like any season had before. And a small video team tasked with telling that story in real-time.
On today’s episode Clark is joined by Jonathan Bouvier, RVRB’s Lead Videographer to discuss the strategy, planning, and pivots involved in creating a video documenting the story of the SEC Football Championship.
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Get the show notes: rvrb.cc/podcast
When it comes to making real-time content, you have to balance "get the moment" with "get it out quickly," and sometimes you miss one in the pursuit of the other. In today's episode, we are joined by three incredible sports photographers, Shanna Lockwood from Auburn University, Chamberlain Smith from Mississippi State, and Fred Daniels, who we met while working SEC Championships.
In this conversation, we dive into how they balance the moment versus speed game, the technical workflows that help them move quickly, and we hear some pretty great stories.
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Follow along on Instagram:
RVRB
Clark Campbell
Tessa Voccola
Shanna Lockwood
Chamberlain Smith
Fred Daniels
We have all heard the phrase "content is king" — probably entirely too many times. While this statement is true, there is a second element that must pair with our content to make it truly successful. That second element is story. As humans, we are drawn to great stories, and knowing that helps us create compelling narratives around our brands that keep our audiences' engaged and increase our reach and revenue
Today we are joined by Craig Tello, a master storyteller who spent 15 years telling stories at WWE before becoming the Head of Marcom Creative & Content Strategy at EA (Electronic Arts). In this conversation we dive into the part story played in his career (and how it can help YOU). We also learn quite a bit about the rapidly growing Esports world.
Have you ever been watching the news and wondered, "how in the world do they get this information out so fast? Well, in this episode, you're going to find out. Today we are being joined by Betsy Klein, a producer, and reporter covering the White House for CNN. She gives us an inside look at what it takes to get a newsworthy moment from happening to a notification on your phone, as well as the importance of clarity and context in challenging times.
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Want show notes for this episode? Grab them at the link below! rvrb.cc/podcast
For many brands, keeping fans' attention and loyalty in 2020 felt like an uphill battle. Not only is your entire audience fighting zoom fatigue, but now all of your events have to compete with everyday distractions like slack notifications and hungry kids. We discuss real life examples of how you can strategically win back your fans in 2021 with David Brickley, the owner and CEO of STN Digital.
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Got any questions? Text us 423-445-7534
Welcome to RVRB Round Table, a weekly show that brings the brightest creative minds and digital producers in sports, entertainment, politics, news and more to share their stories and strategies that will help YOU become a better leader and creator.
This podcast is hosted by Clark Campbell, the founder and CEO of RVRB Agency, an event media production company where the goal is always to make great events look great online.
Clark will be joined by William Vest, RVRB Agency's Director of Production.