Lets Run Facebook Ads: The Podcast: Recent Episodes
Nick Boddington
Facebook has become one of the most powerful marketing platforms on the planet. It’s the third most visited website globally. The average Facebook user clicks on 11 adverts per month. There has never been a better time to place adverts in front of your target audiences. Nick and James share their knowledge on how to create ads and funnels that will grow your business and share the marketing tactics he still uses to grow all of their clients accounts. Click here to join our Lets Run Facebook Ads Facebook group: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
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In this episode, Nick explains how to improve the quality of your Meta lead generation by moving beyond simply optimising for lead volume. He walks through Meta’s new qualified leads optimisation, showing how to use Lead Center to track prospects through your sales funnel, configure Events Manager and feed conversion data back into Meta so the algorithm finds higher-quality leads. The episode also covers best practices for setting up optimisation stages, why CRM and Conversions API integration matter and how these changes can help advertisers generate leads that are far more likely to convert into customers.
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YouTube video on this topic: https://youtu.be/Sdk3osR0WBk
In this episode, Nick explores what could be one of the most useful Meta Ads updates for smaller advertisers. Looking back at the evolution from Dynamic Creative to Flexible Creative, he explains why these features were so valuable for testing multiple headlines, primary texts and creatives on limited budgets and why their disappearance frustrated so many advertisers. Nick then reveals a new way to achieve similar results using Meta's latest ad creation workflow, showing how you can finally see which images and videos are driving performance through ad breakdowns. If you're running Facebook ads on a smaller budget and want a smarter way to test creatives without creating dozens of separate ads, this episode walks you through a simple strategy that could make your campaigns far more efficient.
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Check out the YouTube video for this episode: https://youtu.be/dN0CgVuCYlI
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In this episode, Nick shares a simple but often-overlooked Meta Ads feature that can dramatically improve the quality of your leads. He explains how feeding lead quality signals back to Meta helps the platform optimise for qualified and converted leads instead of just generating more form submissions. Whether you're using Instant Forms, GoHighLevel or another CRM, Nick breaks down why this feedback loop matters, how to set it up and why it's becoming one of the most effective ways to improve Facebook ad performance and generate better results from your campaigns.
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In this episode, Nick explores why Facebook ad copy may be more important than ever in the age of AI-driven Meta advertising. He breaks down a growing theory that Meta is using the words, messaging, hooks and context within your ads to better understand who should see them, even without traditional keyword targeting. Using real-world examples from advertisers like Alex Hormozi, Nick discusses how small changes in copy can attract completely different audiences, influence the signals sent back to Meta and ultimately impact campaign performance. If you're running Facebook or Instagram ads, this episode will change the way you think about ad copy, audience matching, and creative strategy in 2026.
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Check out my YouTube video on this topic: https://youtu.be/lW9GyPbbnrk
In this episode, Nick Boddington tackles one of the biggest challenges facing Meta advertisers in the health sector: the Health Category restrictions that can block conversion data from being reported back to Ads Manager. Nick breaks down what the Health Category is, why Meta introduced these limitations and how they can severely impact campaign optimisation, lead generation and performance tracking. He also shares a practical solution that has helped multiple accounts restore conversion reporting using Hyros, explaining how advertisers can work around the issue and improve campaign performance. If you're running Facebook or Instagram ads for health, wellness, functional medicine, chiropractic or related businesses, this episode offers valuable insights into overcoming one of Meta's most frustrating advertising challenges.
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In this episode, Nick Boddington breaks down the key areas to investigate when your Facebook ads aren't delivering the results you expected. From low click-through rates and weak ad creatives to landing page issues, conversion bottlenecks, tracking problems, and offer positioning, Nick walks through a practical troubleshooting framework to help advertisers identify where performance is falling apart. Whether you're struggling to generate clicks, leads, or sales, this episode provides a step-by-step approach to diagnosing campaign issues and making informed improvements that can turn underperforming ads into profitable ones.
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In this episode, Nick explores a new approach to scaling Facebook ads for businesses that are spending £100/$100 or more per day on Meta. He explains why the traditional campaign structure that works for smaller advertisers can become limiting as budgets increase and breaks down how to use campaign budget optimisation (CBO), creative diversification, and account structure to give Meta’s algorithm more opportunities to find and scale winning ads. Along the way, he discusses common frustrations advertisers face when budget is concentrated on only a handful of ads, why this happens and how a more advanced setup can improve performance, efficiency, and scalability. Whether you're looking to move beyond the basics or take a profitable Facebook ad account to the next level, this episode provides practical insights into how modern Meta advertising campaigns should be structured for growth.
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In this episode, Nick breaks down what Facebook advertisers can learn from the marketing approach of entrepreneur and content powerhouse Alex Hormozi. Using real-world examples from a client discussion and an analysis of Hormozi’s Meta ad campaigns, Nick explores how Facebook’s algorithm has evolved to deliver highly personalised messaging to different audience segments while using largely the same creative assets. He explains why understanding your ideal customer profile, crafting stronger hooks and focusing on messaging can often be more important than endlessly producing new creatives. The episode highlights the power of Meta’s advertising engine, how businesses can leverage creative variations at scale and why small changes to ad messaging can have a major impact on performance and growth.
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In this episode, Nick explores a new Meta Ads Manager feature designed to solve one of the most common frustrations advertisers face: when Meta spends the majority of a campaign budget on a single ad while ignoring the rest. He explains why this happens, why it’s especially common in lower-budget accounts and how the new “Push Delivery to This Ad” feature allows advertisers to allocate a percentage of their budget to specific creatives for testing purposes. Nick breaks down how the feature works, when it should and shouldn’t be used, how to structure creative tests effectively and what advertisers can learn from the results to make better optimisation decisions.
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Meta is rolling out a significant change to how creative assets are uploaded and managed within Facebook Ads Manager, and in this episode Nick Boddington breaks down what advertisers need to know. He explores the shift towards a more dynamic, flexible creative setup, how it affects the way images and videos are uploaded across placements and the challenges it creates for testing and identifying winning creatives. Nick also shares practical advice on creative formatting, why designing assets in a 9:16 vertical format is becoming increasingly important and how advertisers can avoid common mistakes caused by Meta’s automatic creative enhancements and related media features.
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In this episode, Nick discuss what may be the biggest Facebook Ads mistake advertisers are making in 2026: trying to control too much.
As Meta's AI and machine learning systems continue to evolve, (particularly following the rollout of Andromeda) many advertisers are still obsessing over audience targeting, placements, budget allocation and constant account tweaks that can actually hinder performance. We explore why giving Meta more freedom often leads to better results, how the platform now makes optimisation decisions faster and more effectively than humans can, and where advertisers should really be focusing their attention instead. If you're running Facebook or Instagram ads and looking to improve performance, scale campaigns and work with the algorithm rather than against it, this episode will help you rethink your approach.
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In this episode of Let’s Run Facebook Ads, Nick breaks down Meta’s new creative testing feature and explains how Facebook advertisers can finally force spend behind fresh ad creatives without disrupting winning campaigns. Nick dives into one of the biggest frustrations in Facebook advertising: when Meta’s algorithm quickly picks one or two winning ads and refuses to spend budget on the rest of your creatives.
You’ll learn how to use Meta’s new “test creative” option inside Ads Manager, how to duplicate and test Facebook ads effectively, how to allocate testing budgets and how to structure ad creative experiments for better campaign optimisation and scaling. Nick also shares practical insights into how Meta’s AI-driven algorithm evaluates ad performance, why some ads never get delivery, and how ecommerce brands, lead generation businesses, and media buyers can improve Facebook ad results through smarter creative testing.
If you’re running Meta ads, struggling with ad spend allocation, testing new creatives, improving ROAS, scaling winning campaigns, or getting better performance from your Facebook advertising strategy, this episode gives you a practical walkthrough of how to work with the algorithm instead of fighting against it.
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In this episode, we break down the difference between old-school Facebook advertising strategies and the way Meta ads actually work in 2026. A lot of advertisers are still trying to control every part of their ad account with heavy targeting, endless tweaks, and complicated setups, but the platform has changed dramatically. We discuss why traditional Facebook Ads tactics are becoming less effective, how Meta’s algorithm and AI-driven optimisation now play a much bigger role, and what modern advertisers need to focus on instead.
The conversation also covers common mistakes businesses make when scaling Meta ads, why many advertisers panic when performance fluctuates, and how to properly interpret Facebook Ads metrics like CTR, CPC, ROAS, CPA, and conversion data. We explore the shift away from manual media buying and towards simpler, more stable advertising strategies that allow Meta to optimise more effectively.
If you run e-commerce ads, lead generation campaigns or paid social advertising for clients, this episode will help you better understand how Facebook advertising is evolving and what you need to change to stay profitable with Meta ads moving forward.
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Check out CloseBot here: https://app.closebot.com/a?fpr=nick77
In this episode, we dive into the real reason most Facebook ads fail after the lead comes in and why generating leads is only half the battle. We break down the systems, follow-up strategies, CRM automations, and AI tools that are helping businesses turn cold Facebook leads into actual sales, while exposing the biggest mistakes advertisers make when running Facebook lead generation campaigns. Whether you’re a business owner, agency, or media buyer looking to improve lead quality, increase conversions, and get more ROI from your Facebook ads, this episode is packed with practical insights on Facebook advertising, lead nurturing, automation and scaling profitable campaigns.
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In this episode, we break down what’s really going wrong when Facebook ads fail to generate leads and, more importantly, how to fix it. We dive into the key factors that influence both the quantity and quality of leads, from your offer and messaging to your creatives and funnel setup, and explain why chasing cheap leads often leads to poor results. Using real examples, we explore the common mistakes advertisers make when they’re spending money but seeing little to no return, and share practical insights on how to diagnose issues, improve lead quality, and build a system that consistently generates leads that actually convert.
Whether you’re struggling to get any leads at all or just tired of leads that go nowhere, this episode gives you a clearer, more strategic approach to making your Facebook ads work.
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In this video, we break down how to actually create winning Facebook ads in 2026 by shifting your focus away from outdated targeting tactics and towards what really drives performance today: your creative. We explore why the idea that “targeting is dead” is becoming more relevant as platforms like Meta continue to automate delivery, and how your ad creative has become the primary lever for grabbing attention, qualifying your audience and driving conversions. You’ll learn why relying on interests and detailed targeting is no longer enough, how strong creative effectively does the targeting for you, and what separates ads that get ignored from those that consistently perform. By understanding how to align your messaging, hooks, and visuals with real user intent, this video shows you how to stop fighting the algorithm and start building ads that resonate, convert, and scale.
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In this video, we break down why your Facebook ads might be generating cheap leads that never convert - and more importantly, how to fix it. We walk through 3 simple but highly effective changes you can make to instantly improve lead quality, focusing on removing low-intent placements like Audience Network and Messenger, where clicks often come from accidental taps or distracted users with no real interest. You’ll learn why these placements lead to poor engagement, no-shows, and wasted follow-up efforts, as well as how multi-advertiser ads can hurt performance by encouraging comparison-based clicks rather than genuine intent. By refining where your ads appear and prioritising high-intent environments, this video shows you how to trade low-cost, low-quality leads for more valuable prospects who are far more likely to engage, respond, and ultimately become paying clients.
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In this video, we break down one of the most common questions in Facebook ads: when and how to scale your ad budget. Using a real example, we walk through performance metrics like CTR, conversion rate, and cost per lead to understand what “good” results actually look like, and why early success can drop after Meta finds your initial audience. You’ll learn how the Facebook ads learning phase works, when your results are stable enough to increase spend, and the safest way to scale (without killing performance). We also cover key mistakes advertisers make—like increasing budgets too quickly, ignoring creative fatigue, and not giving campaigns enough time to gather data—so you can grow your Meta ads account more confidently and profitably.
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If you’re new to Facebook Ads and wondering what to expect when you first start running campaigns, this episode breaks down the reality of getting results in today’s Meta Ads environment. Nick explains how the Facebook ads learning phase works, why early performance can feel inconsistent, and what beginners often misunderstand about budgets, targeting, and optimisation. He walks through how Meta’s algorithm uses data to find the right audience, why patience and proper campaign structure are key, and how to avoid common beginner mistakes that lead to wasted ad spend.
You’ll learn what realistic expectations look like when launching your first campaigns, how to approach testing creatives and audiences, and why simplifying your account structure can improve performance. Whether you’re running lead generation or e-commerce Facebook ads, this episode will help you build a solid foundation, make smarter decisions with your Meta ads budget, and set yourself up for long-term success.
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If you’re running Facebook Ads and unsure how much budget you actually need to see results, this episode breaks down the reality of ad spend in today’s Meta Ads environment. Nick explains why budget size directly impacts performance, how underfunded campaigns can struggle to exit the learning phase, and what this means for advertisers working with limited daily spend. He explores how Meta’s algorithm uses data to optimise delivery, why spreading budget too thin across campaigns can hurt results, and how to approach scaling in a more stable, efficient way.
You’ll learn how to align your Facebook ads budget with your funnel and objectives, why consolidation often outperforms over-segmentation, and how to make smarter decisions that improve performance without wasting spend. If you’re managing a small to mid-sized Meta advertising account, this episode will help you set realistic expectations and build a more effective, scalable ad strategy.
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How much should you really be spending on Meta (Facebook) ads? In this episode, we break down why there’s no universal daily budget - and how to calculate the right number based on your goals, expected cost per result, and campaign structure. Instead of copying someone else’s setup or guessing based on screenshots, you’ll learn how to reverse-engineer your budget using realistic CPA expectations and the data the algorithm actually needs to perform. We also cover why most advertisers aren’t under-spending — they’re over-complicating. Fragmented campaigns, too many ad sets, and mismatched creative volume can dilute even healthy budgets and create unstable performance.
If your ads feel inconsistent or stuck in learning, this episode will help you simplify, consolidate, and make smarter budget decisions without spending money you don’t have.
Video topics: how much should I spend on Facebook ads, how to set Facebook ads budget, Meta ads budget strategy 2026, minimum budget for Facebook ads to work , why my Facebook ads aren’t spending properly, Facebook ads stuck in learning phase budget, how much budget do I need for Meta ads, Facebook ads budget for small business, scaling Facebook ads budget correctly, why small Facebook ads budgets fail, how to calculate CPA for Facebook ads, Facebook ads budget vs performance
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Why do Meta ad campaigns often start strong, only to see performance drop after two or three weeks? In this episode, we break down what’s really happening and (spoiler alert) it’s usually not ad fatigue, and it’s rarely that your campaign “stopped working.” We explore why this transition phase catches so many advertisers off guard, how to diagnose whether warm audiences were carrying your results, and what role creative strength plays as you scale. You’ll learn how to stabilise performance beyond the initial boost, structure campaigns for colder traffic, and introduce creative diversity intentionally - so your ads don’t just launch well, but continue working long term.
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If you’re running Facebook Ads on £30-£100 per day, retargeting might be hurting your performance more than helping it.
In this episode, we explain why traditional retargeting campaigns often fail on small budgets in today’s Meta Ads environment. What used to be a best practice can now fragment data, create unstable delivery, and inflate costs when your audience and spend are too limited. You’ll learn why Meta’s algorithm already finds warm buyers inside broad campaigns, how retargeting can distort attribution, and why consolidation and stronger creative often outperform splitting campaigns.
If you’re managing a low to mid-size ad account, this episode will help you simplify your structure and focus on what actually drives incremental revenue.
Topics: why my retargeting ads aren’t converting, facebook retargeting not working, meta ads retargeting strategy, should I run retargeting on small budget, does retargeting work with low ad spend, facebook ads small budget strategy, how to run facebook ads without retargeting, broad targeting vs retargeting facebook ads, is retargeting still worth it 2026
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In this episode, we break down why Facebook ads often generate plenty of leads but fail to produce revenue - especially when you’re selling a subscription or service product.
You’ll learn how Meta’s algorithm actually behaves when you optimise for lead volume, why hiding your price attracts the wrong people, and how “cheap leads” can quietly destroy conversion rates. We’ll also cover when to include pricing in your ads or lead forms, how controlled friction improves lead quality, and the critical difference between optimising for volume versus intent.
facebookads #smallbusinessmarketing #metaads #andromeda
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If you’re running Facebook Ads and sales suddenly dip even though your CTR is strong, CPC is low, and add-to-carts are coming in this episode explains what’s actually happening and how to respond without panicking. We break down why short gaps in sales occur at lower volume, how to avoid misreading Facebook Ads data, and why cutting or scaling ads too quickly often does more harm than good.
You’ll learn when to cut Facebook Ads based on spend instead of time, how to use break-even CPA to make calm decisions, and why good front-end metrics don’t always mean an ad is ready to scale. If you want to protect ROAS, avoid emotional changes in Ads Manager, and scale Facebook Ads the right way, this episode will help you read your data with confidence.
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If you’re running Facebook Ads and your landing page views don’t match your link clicks, this episode explains why and when it actually matters. We break down what Facebook Ads metrics like Clicks (All), Link Clicks, and Landing Page Views really mean, and why landing page views are almost always lower than clicks.
You’ll learn the most common causes of low landing page views, including slow page speed, mobile experience issues, iOS tracking limitations, and accidental clicks from Reels and Stories. We also explain when low landing page views are a real performance issue, when they’re just a reporting gap, and which Facebook Ads metrics actually matter for sales, like cost per purchase, conversion rates, and ROAS.
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Since Meta rolled out Andromeda, creative diversification has become the loudest advice in Facebook ads - and one of the most misunderstood.
In this episode, we break down what creative diversity actually means after Andromeda, why most advertisers are wasting time building too many ads, and how Meta really decides what to spend money on. You’ll learn a practical framework called stacking creative diversity to ensure you're testing ads that lets you work with the algorithm without burning budget, time, or sanity. Instead of launching 20 ads at once and hoping for the best, this episode walks through how to test intentionally, learn from real data, and build creative only when it’s actually needed.
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Confused about Facebook Ads structure? In this video, I break down Campaigns vs Ad Sets vs Ads and explain how Meta actually wants you to structure your account (without overcomplicating things).
You’ll learn what to test at each level, why most advertisers are fighting the algorithm, and where real performance gains come from. I explain why campaigns should focus only on objectives, how ad sets are about audiences (not ideas), and why creative testing belongs at the ad level, including hooks, USPs, messaging, formats, and CTAs.
If you’re running Facebook Ads and struggling with bloated accounts, poor performance, or confusing setups, this video will help you simplify your structure, feed the algorithm better inputs, and scale more efficiently.
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January is one of the most overlooked (and most profitable) times to run Facebook ads. In this episode, Nick breaks down why Facebook ad costs drop after Q4, how advertiser competition changes in January, and why this creates the perfect opportunity to scale, test, and reset performance. You’ll learn how lower CPMs, reduced creative fatigue, and improved algorithm learning can lead to better leads and purchases, plus how to build momentum before Facebook ads get more expensive later in the year. If you’re running (or thinking about running) Facebook ads in January or Q1, this episode explains exactly why now is the time to act.
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Instead of chasing new campaign settings, we break down where results are actually won or lost in modern Meta advertising. Drawing from hundreds of real ad accounts, Nick outlines why the 'what', 'why' and 'how' are the key to improving your ads, diagnose performance drops, refocus your strategy, and stop overcomplicating Ads Manager. If you’re running Meta ads and feel stuck, frustrated, or tempted to change everything - start here.
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In this episode, Nick Boddington breaks down one of the most frustrating experiences in Meta advertising: when the platform spends all your budget on a single ad and ignores the rest. Nick explains how Meta’s delivery algorithm actually works, why ads don’t receive equal spending, and, most importantly, what you should about it. Also, Nick outlines what you can to do to structure your campaigns so ALL your ads get a fair chance and ensure your testing is reliable.
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In this episode, Nick breaks down exactly why your Meta ads stop delivering - and the proven steps to fix them fast.
You’ll learn how to simplify your campaign structure, why broad targeting is outperforming niche setups, how to build high-converting ad creatives that speak to real customer pain points, and how to diversify for Andromeda’s new creative requirements. We also cover offers that convert, landing page optimisations, and crucial attribution fixes like pixel events and the Conversions API.
If you want to stop overcomplicating your Meta advertising and finally get consistent, scalable results, this episode shows you exactly what to do next.
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In this episode, Nick sits down in-person with client and friend Cole from Med Matrix to unpack the incredible journey of growing his functional medicine clinic by over 800% in just 12 months. Cole shares how he went from struggling to keep the business alive: navigating debt, failed partnerships, and learning the ropes at just 18 to discovering the power of paid advertising. Together, they break down the exact Facebook ad strategies, messaging shifts, hook testing, and offer creation that transformed his clinic’s lead flow and revenue. They also dive into the importance of understanding problem-aware audiences, crafting irresistible offers, building high-converting landing pages, and adding the right friction to qualify leads.
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In this episode, Nick Boddington uncovers the biggest mistake small advertisers make on Meta: budgeting. Learn why your ads aren’t under-performing because of your copy or creative, but because your budget isn’t giving Meta enough data to learn. Nick breaks down how the Andromeda structure helps smaller advertisers simplify campaigns, consolidate spend, and let Meta’s AI optimise faster. Discover how to test smarter, structure your Facebook ads for consistent results, and scale profitably, even on a limited budget.
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YouTube video: https://youtu.be/dvEJbZ9Q7Ls
In this episode of Let’s Run Facebook Ads, Nick Boddington dives into the real reason your Facebook ads aren’t performing—and spoiler alert, it’s not Meta.
Nick breaks down the rise of Meta’s Andromeda update, why advertisers are scrambling to make drastic changes, and how to stop blaming the algorithm for poor results. You’ll learn why creative strategy still drives performance, how to build concepts that speak to your ideal customer, and what separates winning Facebook advertisers from those stuck making excuses.
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YouTube video: https://youtu.be/mAIeKrVJCaI
In this episode, Nick Boddington breaks down how Meta’s Andromeda update is changing the game for Facebook advertisers. Learn how to structure your testing and control campaigns, master creative diversification with UGC, testimonials, and benefit-led ads, and adapt your strategy for Advantage+ performance. Discover how to test smarter, scale faster, and future-proof your Meta advertising results.
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In this episode, Nick and Olivia break down how small to medium-sized businesses can run effective ad campaigns on limited budgets. They tackle one of the biggest challenges business owners face today - making sense of Facebook’s ever-changing landscape (including updates like “Andromeda”) and show you exactly how to:
✅ Build a winning ad strategy with £10–£20 per day
✅ Structure campaigns for best performance (even without big testing budgets)
✅ Use UGC, testimonials, demos, and offers effectively
✅ Test creative concepts the smart way - without wasting ad spend
✅ Transition from static ads to video and scale what’s working
You’ll also learn why creativity beats perfection, how to make ads that convert without expensive production, and why small brands can still compete (and win) in 2025’s ad landscape.
MetaAndromeda #FacebookAds #SmallBusinessMarketing #MetaAdsUpdate #AndromedaUpdate2025
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If you’re a small business owner running Facebook or Instagram ads, this video is for you. The Meta Andromeda Update has left many advertisers (especially small and medium-sized businesses) feeling confused about what’s changed, how to adapt, and whether their current strategies still work.
In this full guide, Nick Boddington and Olivia Tutt break down exactly what Andromeda means for your ad accounts, budgets, and creative testing. No jargon, no panic - just clear, proven steps you can use right now to keep your ads performing profitably under Meta’s new AI-driven system.
We cover:
✅ What Meta Andromeda actually is (in plain English)
✅ How AI and Advantage+ campaigns are changing ad performance
✅ The best account structure for small and medium-sized businesses
✅ How to test creatives and concepts efficiently, even on small budgets
✅ Why you don’t need to panic or rebuild everything overnight
✅ Practical examples of how to scale from £20/day budgets
By the end of this video, you’ll know exactly how to structure your campaigns and move confidently into the new Meta era without wasting ad spend.
MetaAndromeda #FacebookAds #SmallBusinessMarketing #MetaAdsUpdate #AndromedaUpdate2025
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In this episode of Let’s Run Facebook Ads, host Nick Boddington breaks down the latest updates from Meta’s Andromeda rollout and what it means for your Facebook and Instagram ad campaigns.
Nick dives into:
- 🚀 How Meta’s Andromeda is reshaping the way advertisers structure campaigns inside Ads Manager
- 🧩 The importance of creative diversification and his new “Olympic Rings Framework” for building high-performing ad creatives
- 🧠 Why testing angles—not just iterations—is key to finding long-term winning ads
- 📈 Navigating the Meta Ads algorithm changes, seasonal ad performance trends, and how to capitalise on the Q4 buying cycle
- 🔍 How to simplify your campaign structure and focus on what’s actually working in your Meta advertising strategy
Nick also shares insights from live client campaigns and offers a sneak peek into his upcoming live Ads Clinic session, where he’ll go deeper into structuring campaigns for consistent growth and scalability.
If you’re ready to adapt to Meta’s latest updates and get your Facebook ads performing like never before, this episode is a must-listen.
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In this episode, we dive into Meta’s latest advertising evolution: Andromeda, the new machine learning system powering Advantage+ automation. Nick breaks down what Andromeda actually means for advertisers, how it changes campaign structure and ad testing, and why old-school Facebook ad strategies from 2020 no longer cut it. You’ll learn how to adapt without overhauling your entire setup, what to keep doing right now, and what to watch for as Meta’s algorithm continues to evolve.
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In this episode of Let’s Run Facebook Ads with Nick Boddington, we explore the concept of creative diversification - why testing multiple ad creatives is now essential for discovering your best-performing audiences and improving campaign results. He explains how ad strategies have changed, how this new approach fits into modern ad strategies, shares insights from The Ads Clinic community, and offers practical tips on structuring creative tests, refining audience targeting, and scaling campaigns more effectively.
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Meta ads have changed—are you keeping up? In this episode, we dive into the 2025 Meta Ads Playbook and explore how the game has shifted from audience hacks and micro-targeting to AI-driven automation and Advantage+ campaigns. Nick shares the exact ad strategies he’s used to scale over 200 businesses profitably, breaking down what’s working now (and what’s dead) in Facebook and Instagram advertising. If you’re still running ads like it’s 2020, you’re leaving money on the table. Tune in to discover how to adapt your Facebook & Instagram ads strategy for 2025 and beyond.
metaads #facebookads #socialmediamarketing #facebookadsmanager
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🚀 In this episode, I breaks down how Harry went from starting his first joinery business to generating 4 qualified leads and 3 bookings in just 24 hours with a simple Facebook Ads (Meta Ads) campaign - all on a $20 budget.
I share how to craft attention-grabbing video ad hooks that convert, the importance of broad targeting and letting Meta’s algorithm work, ad setup for lead generation campaigns, why lazy marketing no longer works and how to stand out with the right creative. Whether you’re a small business owner or a marketer looking to improve your Meta Ads strategy, this episode gives you a real-world case study and actionable tips to launch high-performing Facebook Ads that bring in leads without overcomplicating things.
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In this episode of Let’s Run Facebook Ads, Nick Boddington breaks down why overcomplicated Meta Ads strategies are a thing of the past. Discover how Advantage+ campaigns, broad targeting, and campaign budget optimisation can help you get better results without juggling endless ad sets and placements. Nick shares a real-life client story—complete with creative testing, emotional hooks, and winning angles—that shows exactly how to focus on Facebook and Instagram ads that convert. If you’re ready to cut the clutter, master creative testing, and scale your campaigns profitably, this episode is your roadmap.
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In this episode of Let’s Run Facebook Ads, Nick Boddington tackles one of the biggest mistakes advertisers make - getting too emotional about their ads. We break down why the “set it and forget it” days of Facebook advertising are over, how data-driven decisions beat gut feelings every time, and the mindset shift you need to scale profitably. From ROAS and campaign testing to adapting in a tougher ad landscape, discover how to run smarter, not more sentimental, Facebook ads.
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In this episode of Let’s Run Facebook Ads, Nick Boddington unpacks one of the most misunderstood aspects of running successful Meta ad campaigns: the funnel strategy. If you’ve been told you must run Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF) ads to be successful—this episode is for you.
Nick dives deep into when full-funnel structures matter and when they’re just overkill—especially if you're working with limited budgets. He breaks down how cold audience targeting, retargeting strategies, and creative sequencing really work in Meta Ads Manager. You’ll hear why sales and lead objectives often outperform awareness campaigns, and how simplicity in structure can still drive serious ROI.
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In this episode, Nick breaks down the core Facebook ad objectives —Awareness, Engagement, Traffic, and Sales —using a real-world example of user behaviour on social media. He explains how each objective aligns with different stages of the customer journey and how advertisers can effectively structure campaigns around them. Whether you're running ads that spark curiosity or drive clicks and conversions, this episode gives you practical insights to optimise performance and understand what your audience is really doing.
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We've all heard of 'retargeting' customers but, what does it actually mean? And how do retargeting campaigns work? Nick and Michael sit down to discussed the basics of retargeting: what it is, the different metrics you can use to retarget lost customers and best practices for your retargeting campaigns. We also discuss how social media algorithms work to show you the right content at the right time, website tracking and how to get more sales from customers who've already bought from you.
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In today's episode, Nick discusses one of the biggest pains when it comes to Meta advertising: calls from Meta. While you may get recommendations in Ads Manager or even from representatives calling you, their advice might not always be the right thing for your business. He outlines why this is and what advice you should be following, including his own Skool community where you can learn how to build and optimise your ads for free.
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In this episode, Nick Boddington explores how choosing the right Meta ad campaign objective sets the stage for success in your ad funnel. Through real-world client examples—including a supplement course brand with a troubled agency history—Nick highlights where many advertisers go wrong and how to realign their funnel to drive conversions. He shares actionable insights on diagnosing campaign issues, avoiding wasted ad spend, and optimising Facebook Ads Manager for better results. If your Meta campaigns aren’t performing, this episode offers the clarity you need to get back on track.
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In this episode of Let’s Run Facebook Ads, Nick Boddington explores the evolving role of AI within Meta’s Ads Manager. Prompted by a conversation with a long-time client, Nick breaks down how Meta’s AI tools - like automated ad copy generation - are already influencing campaign strategies and what this means for advertisers. He also reflects on Mark Zuckerberg’s vision of a future where businesses simply describe their goals, and AI handles the rest. Should media buyers be worried? Tune in to hear Nick’s perspective on working with Meta’s AI versus relying on it entirely.
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In this episode of Let’s Run Facebook Ads, host Nick Boddington returns to a foundational topic that continues to trip up advertisers—the most common mistakes made in Facebook ad campaigns. Whether you're new to Facebook advertising or a seasoned marketer, these pitfalls can cost you time, budget, and performance.
Nick shares the missteps he frequently sees, even among regular listeners, and provides practical guidance on how to avoid them. From improper ad targeting to under-optimised lead generation forms, this episode is packed with insights to help you refine your Facebook Ads strategy and improve your campaign results.
If you’ve been wondering why your Facebook ads aren’t performing as expected, this episode might just be the wake-up call your campaigns need.
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In this episode of Let’s Run Facebook Ads, host Nick Boddington tackles one of the most frequently asked questions in digital marketing: How much should you spend on Facebook ads? Whether you're new to Facebook advertising or looking to refine your existing strategy, understanding how to allocate your ad spend is crucial to success.
Nick breaks down the core principles behind Facebook Ads budgeting, helping you determine the optimal daily or campaign-level spend based on your business size, goals, and expectations. From cost-per-lead calculations to scaling strategies, this episode provides a clear roadmap for maximising your return on ad spend.
Get actionable advice to stop wasting money and start investing smarter in your Meta Ads campaigns.
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In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into one of the most sought-after goals in the Facebook advertising space—lead generation. As many businesses shift focus from eCommerce to service-based models, generating high-quality Facebook leads has never been more crucial.
Nick breaks down the common frustrations advertisers face—such as low-quality leads, bots, and mismatched demographics—and offers practical solutions for refining your Facebook ad targeting and optimising your lead generation campaigns. Whether you're struggling with ad fatigue, low conversion rates, or poor lead form performance, this episode delivers actionable insights that can help improve your Facebook Ads ROI.
Tune in to learn how to attract the right audience, filter out junk leads, and make the most of your Meta Ads strategy.
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In this episode, Nick Boddington focuses on a hot topic in Meta advertising: Facebook Instant Forms vs. Website Lead Forms. He shares up-to-date insights on how Meta’s lead generation tools are evolving and what advertisers need to consider when deciding between in-platform forms and directing users to external landing pages. We look at the pros and cons of Instant Forms, how they integrate with CRMs, and emphasises the importance of testing both formats due to Meta's ongoing changes.
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In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into the role of creative in Meta advertising campaigns. He explores the significance of ad visuals, messaging, and split testing to drive performance on Facebook and Instagram. Nick emphasises the difference between creative fatigue and poor results from underperforming content, offering tactical insights to refresh ad strategies. Whether you're just starting out with advertising or a seasoned veteran, this episode provides actionable advice to sharpen your creative edge in the Meta ads ecosystem.
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In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into the strategy of hook testing—a powerful, cost-effective method for identifying high-performing creatives before launching full-scale conversion campaigns. Learn why traffic campaigns are ideal for testing, how to gauge audience engagement, and why understanding your ad hooks can dramatically improve your Facebook ad performance. Whether you're running e-commerce, lead generation, or email marketing funnels, this episode will sharpen your approach to creative testing and increase your ROI.
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In this episode, Nick is joined by colleague Michael to discuss the launch of ChatGPT's new AI image generation. We talk about how AI has progressed, the different uses for these tools and how it will affect your businesses and the wider landscape of advertising. AI is here to stay so learning how to best utilise it for your business will make you more efficient and help you reimagine and revitalise your ad accounts.
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Managing digital ad budgets can be a high-stakes game, and in this episode, we uncover the real challenges behind it. From unexpected invoices and ad spend mishaps to the critical role of transparency in agency-client relationships, we break down the risks businesses face when outsourcing marketing. We discuss how blind trust can lead to costly mistakes, the importance of monitoring campaigns closely, and key strategies to ensure your budget is spent wisely.
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Big changes are happening in Meta’s ad platform, and in this episode, Nick Boddington is joined by James Urquhart and Michael to break them down for you. From the removal of audience exclusions to the shifting nature of Meta’s database, they explore what these updates mean for advertisers and how to adjust your strategy. Plus, the episode kicks off a new segment, What’s Better on Meta?, covering the latest platform updates. Tune in to stay ahead of the game and keep your Facebook ad campaigns optimised for success!
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In this episode of Let’s Run Facebook Ads with Nick Boddington, dive into the power of video ads and why you shouldn't ignore the hold rate metric in Meta campaigns. Nick shares practical strategies for creating engaging video ads, using text overlays for maximum impact, and optimising your creatives for better conversions. Discover why video content is crucial for audience engagement and how to structure your Meta ad campaigns for success. If you're looking to enhance your video ad strategy and boost your campaign performance, this episode is packed with valuable insights.
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In this episode of Let’s Run Facebook Ads with Nick Boddington, discover how to test and refine ad headlines without breaking the bank. Nick shares proven methods for running low-budget tests that deliver high-impact results, helping you identify winning creatives and boost your Meta ad performance. Learn budget-friendly strategies for A/B testing, optimising headlines for engagement, and scaling successful campaigns efficiently. Whether you’re managing e-commerce ads or lead generation campaigns, this episode equips you with practical tips to get the most out of every pound spent on Meta Ads.
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In this episode of Let’s Run Facebook Ads, Nick tackles one of the most frequently asked questions in Meta advertising: How much should I spend on Facebook Ads? From determining the right budget for your campaign to scaling your ad spend for maximum ROI, Nick provides actionable insights to help you manage your Meta Ads budget effectively. Tune in for expert advice on ad spend allocation, budget testing, and strategies to optimise your campaigns without overspending.
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In this episode, we’re diving into a game-changing new feature from Meta that helps advertisers give Facebook even more intelligence—boosting performance and lowering costs. 🚀
We’ll walk you through:
✅ How to set up audience segments for more precise targeting
✅ A real-life case study where ad spend was cut by 50% while maintaining results
✅ The importance of Meta verification and how it saved a business from major downtime
✅ A step-by-step guide to refining your custom audiences for maximum conversions
If you’re running Facebook or Instagram ads, this simple yet powerful update can make a huge difference in your campaigns. Don't miss it!
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In this episode of Let's Run Facebook Ads, host Nick Boddington answers some Facebook Ad questions live! He shares expert insights on Facebook ad strategies, e-commerce funnels, lead generation, and email marketing. Whether you're looking to scale your business or fine-tune your ad performance, this episode is packed with actionable tips to help you maximise your results. Tune in now!
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In this episode, Nick Boddington dives into one of the most cost-effective ways to bring the right audience back to your website—retargeting. Learn when to use the traffic objective, how Facebook’s evolving interest targeting impacts your ads, and why broad audiences are now the key to success. Plus, discover real-world stats on Facebook and Instagram users that can shape your ad strategy. Whether you're a seasoned advertiser or just getting started, this episode is packed with actionable insights to optimise your campaigns!
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In this episode, James and Nick dive into the latest announcement from Mark Zuckerberg around the future changes with the Meta platform. From spam moderation and its effects on ad payouts to the shifting dynamics of platform policies, we explore how marketers are navigating these challenges. We discuss how strict content rules impact industries like aesthetics and how platforms like TikTok are becoming havens for unrestricted creativity. Plus, tips on adapting your marketing strategy to thrive in this evolving digital landscape.
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In this episode of Let’s Run Facebook Ads, host Nick Boddington dives into the latest updates on Facebook Instant Forms. Learn how these changes impact lead generation, ad performance, and your overall marketing funnel. Whether you're an e-commerce pro or a lead-gen expert, this episode is packed with insights to help you optimize your strategy. Tune in now!
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In this episode, Nick Boddington dives into the world of Facebook advertising, sharing expert insights on campaign strategies, funnels, and lead generation. Joined by guest Paul, they discuss real-world ad challenges and solutions to maximize results. Whether you're new to Facebook ads or looking to refine your approach, this episode is packed with actionable advice.
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In this episode, Nick uncovers a common mistake advertisers make when managing multiple Facebook ad accounts and catalogs. Learn how to spot and fix this issue in Ads Manager to ensure your campaigns run smoothly and avoid showcasing the wrong products. Tune in for actionable advice to streamline your Meta advertising and elevate your ad performance!
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In this episode, Nick Boddington shares a simple but powerful hack for enhancing your Facebook ad copy using bold and italic text to grab attention and improve performance. Learn how to apply this strategy, boost engagement, and make your ads stand out. Use this simple trick to take your copywriting to the next level.
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In this episode of Lets Run Facebook Ads, we kick off the new year with an in-depth guide on "How to Set Up the Perfect Facebook Ad in 2025." Whether you're a seasoned advertiser or just diving into the complexities of Meta Ads Manager, this episode offers actionable insights and expert tips for creating high-performing campaigns. Learn about navigating the updated Ads Manager, crafting effective campaign strategies, leveraging the algorithm’s AI power, and avoiding common pitfalls like misusing traffic campaigns.
Join us to stay ahead in the dynamic world of Facebook and Meta advertising!
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Discover the secret to maximizing your Black Friday ads before the chaos hits! 🎯 In this episode, we unveil powerful flash sale strategies and e-commerce tips to boost ROI and optimise your paid ads. Learn how launching an early sales campaign can lower ad costs and lead to ultimate holiday sales success. With our actionable digital marketing tips and deep consumer insights, you'll outsmart the competition and revolutionize your approach this season. Don't miss out on these game-changing strategies!
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In this episode, Nick Boddington dives into the key ad settings you should switch off in your Facebook Ads Manager to improve your ad performance. From Multi-Advertiser Ads to Optimised Creative and in-platform subtitles, Nick explains why these default features often do more harm than good. Learn how to keep your ads looking sharp, maintain creative control, and avoid common pitfalls. Whether you're running e-commerce, lead gen, or awareness campaigns, this episode is packed with practical tips you can implement today. Don't miss it!
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In this episode, we dive into how a simple Facebook ads tweak slashed lead costs by two-thirds for a small business. Learn how using UGC video and text overlays can boost ad performance, increase leads, and supercharge your sales funnel. Perfect for digital marketers!
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In this episode, we dive into the world of Facebook audience targeting and how the game has changed in digital marketing. With AI-driven algorithms, it's no longer just about pinpointing interest groups—it's about crafting powerful, high-converting ad creatives that drive results. Learn how to adapt your Facebook Ads strategy by leveraging broad targeting, optimizing your creative content, and using keywords effectively to help platforms like Meta and TikTok place your ads in front of the right audience. Tune in for actionable tips to improve your paid media performance in today's evolving digital landscape!
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In this episode, we explore the challenges and strategies around running successful Facebook ads. Learn how to craft powerful hooks, use text overlays effectively, and optimise your ad performance to stay ahead. If you're managing Facebook ads and looking to improve your results, this episode offers actionable tips to elevate your paid social strategy.
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In this episode, we dive deep into the world of audience targeting for Meta ads. From the confusion around whether to go broad, use interest groups, or trust Meta’s Advantage Plus, this episode explores real-world examples of what works and what doesn’t. You'll hear insights from two ad campaigns—one that thrived with old-school stacked interest groups and another that found success with unexpected audience choices. Whether you're new to advertising or a seasoned pro, this episode offers valuable takeaways to optimise your ad targeting strategies. Tune in for actionable tips and expert advice!
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In today's episode, Nick is joined by friend and business partner James to discuss some new updates that have hit Facebook Ads Manager. These new options are worth testing out on your ad campaigns across Meta, especially if you sell high-ticket items. They also ad placements, mobile vs desktop and the launch of 'Dr Nick'.
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In this episode, I tackle the issues with Facebook's in-platform lead forms, particularly the problem of fake or outdated prefilled information. I share recent client struggles, low conversion rates, and how bots are impacting lead quality. We discuss solutions like manual data entry and using conditional questions to improve results. If lead generation is key to your business, tune in for practical insights!
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Picture this: you've just created a perfect video and got a great headline ready for your new campaign. But, after just a few days, the CPAs go up and you're left scratching your head. Why is my creative fatiguing? And how much creative do I actually need for my campaigns?
In today's episode, Nick breaks down the state of creative fatigue in the ad world at the moment and how it is affecting the campaigns he is running for his clients. He also talks about the different types of creative you need, how much of it you need and also gives tips on how to make it easier to get more out of the creative you already have.
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Facebook as a platform is changing constantly, even more so recently. Every week there seems to be new changes which can make it hard to know what to do and what not to do. One of the recent changes is the move away from Dynamic Creative towards Flexible Ads. This might be a bit confusing for some so Nick is here today to talk about it. He discusses what Dynamic Creative is, what's changed and what to do now if you want to use this style of ad in your campaigns.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
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Today on the podcast, Nick is joined by Greg Landon (Head of Marketing at Leadoo) and this episode they are discussing conversions. Leadoo specialise in improving website conversions not traffic and how more personalised, streamlined experiences on sites can boost your conversions massively. They talk about what Leadoo do, how it works and some of the tactics Leadoo use that you can use on your site and in your ads to improve the way your campaigns perform.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Many business owners will look to an agency once they feel they have reached a ceiling in what they can achieve alone. However, many may not be as ready for an agency partnership as they think they are and, as a result, they can be met with large fees and disappointment. This is where 'The Ads Clinic' comes in - serving as a stepping stone between businesses and taking their sales to the next level.
In today's episode, Nick, James and Michael discuss what 'The Ads Clinic' is, who it can be useful for and why going straight to an agency may result in disaster. If you interested in learning more about 'The Ads Clinic' and would like a FREE 30 min consultation call about YOUR business, visit https://www.theadsclinic.com/
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
In today's episode, Nick and James sit down to discuss how best to scale your Meta Ads. While this may sound straight forward, many people can run into issues such as creative fatigue and diminishing results. This can be quite frustrating, confusing and lead to people abandoning their campaigns unnecessarily. For this one, we discuss how to avoid this, strategies to deploy and best practice when building and running your ad campaigns across Meta.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
You might have the perfect content and copy going out to the right audience but, for some reason, your ad will still fail to convert customers. Why does this happen? And what can we do about it?
In today's episode, Nick is joined by business partner James to discuss a recent problem a client was having with their funnel and what us as marketers can learn from it. They talk about why this issue can arise, Click Funnels and the ways to combat this in your own campaigns.
Also don't forget to check out The Fake Marketer and Let's Run Email Marketing podcasts for more marketing and value discussions.
https://thefakemarketer.buzzsprout.com/share
https://www.buzzsprout.com/2311374/share
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
If you've been running Facebook Ads recently, you may have seen the 'Advantage Plus' section in your Ads Manager. This can seem quite complicated at first with lots of different elements. But should you enable these? Will it help or hinder your campaigns?
In today's episode, Nick breaks down what Advantage Plus is, why you may want to use it and what each aspect actually does to your ad. He also discusses how Advantage Plus has worked on some of the client accounts he works on and what to bear in mind when deciding whether or not to use it on your ad campaigns.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
A few months ago, Nick was recommending to enable 'multi-advertiser ads' in order to get your products or services seen by those with similar interests and shopping habits. However, after a few major alarm bells from clients, Nick is back to update his advice.
In today's episode, Nick walks us through what multi-advertiser ads are, the problems that seem to be arising for some when using them and why he believes you should be cautious when enabling them on your campaigns in the future.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Have you seen the new Advantage Plus pop-up when publishing your ads? Unsure whether you should use it or not? Nick's here with advice for you!
In today's episode, Nick runs through this new Advantage Plus pop-up, what it means and whether you should use it for your ad campaigns. He also uses examples from current clients to outline the differences between Advantage Plus and other ways you can run your ads such as using interest-based audiences.
Many people are being caught out and confused by Advantage Plus so make sure you listen to this episode before going ahead and clicking publish on your ad campaign.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Do your Facebook Ads go from working great to suddenly underperforming? It can be a frustrating reality for many of us that run paid social media ads and it can be difficult to know how to fix it.
In today's episode of the podcast, Nick gives his insight on this topic: about why your ads may have stopped converting for you and some of the things you can do about. These tips will hopefully help you if you run into these problems of ad fatigue and allow you to get your campaign back on track.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
One of the questions asked time and time again when it comes to running paid social media campaigns is budget? How much should I spend? Is this too little or too much? Often it can be hard to know what sort of money to set aside and how to balance results with spend.
In today's episode, Nick sits down to discuss budget and brings in some examples from clients he works with. He explains how much you as a brand should be looking to spend as a minimum and why it can be more important to get your content right before focusing on how much your spending.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Following on from last episode, Nick goes into some client examples to talk about different audience types when creating and running Meta ads. He outlines the uses of these different audiences, where and how to use them and why sticking to interest-based audiences for your campaigns can still see great results.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Scratching your head trying to work out how to find interest-based audiences on your Meta ads? Have Facebook removed it? Nick is here to teach you how
In today's episode, Nick takes us step-by-step through the process of how to do this, how Ads Manager has changed with recent updates and also his predictions for the future of advertising on Meta. He also gives his advice on Advantage+ and whether or not you should make use of it for your ads.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Marketing nowadays often sees video as 'king'. Often, businesses will focus mainly on video content for their ads, especially with the rise of platforms such as TikTok. However, there are many advantages to using statics as well as, and in some cases instead of, videos in your advertising.
In today's episode, Nick breaks down why statics should not be forgotten about in your marketing strategy and uses examples from clients he has worked with to show why they work so well and how often, they can perform better than video content in creating conversions.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
You've nailed the copy and creative and you've optimised your content for every placement on Meta. But there is a problem. Even despite all this, it may be that your ads are not hitting Facebook feeds in the correct way. How do you prevent this?
In today's episode, Nick is joined by long-time business partner James to discuss some of the problems you can face on Meta when trying to use Dynamic Creative, how this affected some of their clients and a few ways counteract it to make sure that your content shines the way it is supposed to.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
You can have the perfect image, a great offer and nailed the audience for your ad and it still might not get the clicks. The solution might be more straightforward but something you hadn't considered - the customer may not actually know what your product or service is.
In today's episode, Nick sits down to talk about a problem he's had with one of his Ads Clinic clients who has a great product but their ad is not getting clickthroughs. He discusses some of the different things they have tested to try and fix this issue and reminds us the importance of making sure that your ads clearly explain what it is that you do.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Attribution is one of the biggest headaches in social media advertising. Every brand wants to know where their traffic is coming from but this can often be very difficult to know for sure. If this is a problem you have also faced, this podcast could help you out.
In today's episode, Nick talks about attribution and a custom conversion he has created to help attribute some of your incoming traffic. This strategy can be used by anyone running ads across Meta platforms and Nick explains how you can create this yourself to start understanding where some of your potential leads are coming from.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
In today's episode of the podcast, Nick discusses why he's been testing a traditional approach to some ad campaigns through Facebook. While Facebook may want you to load in your creative and let it decide who to show it to and when, Nick explains why, in some instances, you can take back some of this control from the algorithm and achieve some better results by deciding which individual sees which content depending on what point they are in the customer journey. Nick refers to examples from clients he works with and shows how to do this and why you should test it out with the campaigns you are running and see if it can boost your results.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Want to follow along? You can find the video version of this podcast on YouTube:
https://youtu.be/nhvtXLOpcg4
Copywriting can often be a frustrating part of building ads: staring at an empty page wondering what to write. The advent of AI has massively helped this process with tools such as ChatGPT making idea generation much simpler. But did you know AI can also help with building your Meta ads?
In today's episode, Nick takes us through how to use ChatGPT as well as Suggested Text Variations within Ads Manager which can help you come up with alternate versions of your copy and which can be tested to see which performs best alongside your creative.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Want to follow along with the episode? Check this episode out on YouTube: https://youtu.be/ssL7z4-Sagg
Black Friday may seem a long way away but, with all the things you need to consider in order to make your campaign a success, there is no time to waste. Black Friday always sees an increase in the cost of advertising so it is more important than ever to ensure you are best equipped to deal with the Black Friday rush.
In this episode, Nick is joined by James to talk all about Black Friday, how to prepare, some tips and tricks you can employ and how you can get a great return without breaking the bank.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Want to follow along with this tutorial? You can find the YouTube video on Nick's YouTube channel here: https://youtu.be/gvI4pnfQlxE
In this episode of Let's Run Facebook Ads, Nick talks through how to best optimise your ads. While using Dynamic Creative Facebook Ads can creative engaging advertisements, it can also present some problems with your ad's optimisation. As your ads can be shown on a variety of platforms and in numerous placements, it can result in some problems where your ads won't display correctly. This can be annoying and dissuade potential customers from visiting your page. By following these steps, you can make sure that all of your ads are displaying properly, regardless of where they are shown across Facebook.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Want to follow along with the video? You can find the link to Nick's YouTube video here: https://youtu.be/MNs48wwEKJY
In today's episode, Nick gives a quick tutorial on a new way you can make sure your ads are hitting the feeds of your target audience using Facebook Multi-Advertiser Ads. For some, these may be selected by default but make sure that you use them as they can be invaluable when trying to promote your product or service. Using these ads will allow Facebook to create carousel-style ads of your products which are sure to engage and grab the attention of your target audience who will want to click these ads to find out more.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Want to follow along on YouTube? Here's the link to Nick's YouTube channel:
https://www.youtube.com/watch?v=ToUjD3w0Qr0
Are you still sending potential customers from your Facebook Ads to a landing page? Here's why you could be missing out on lots of quality leads by not using Facebook Lead Forms.
In today's episode, Nick sits down to discuss why you should be using on-Facebook Lead Forms for your ads and takes you through a step-by-step guide on how to set these up, including the new feature of 'Rich Creative' which can act like an on-Facebook landing page for potential customers. With this guide, you'll be able to create your own lead forms and start using them with your ads, aiming to boost the number and quality of the leads coming in.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
If you're looking for a way to boost the success of your TikTok or Reels videos, this episode is for you.
On this episode of Let's Run Facebook Ads: The Podcast, Nick gives a really easy strategy you can implement, using a case study from a client that has been performing well. He explains how, in this campaign, keeping it simple without even using copy for your ad, is actually the best way to see great results from your creative. This method can be used by any business of any size and is a straightforward formula to lead to more clicks and more conversions.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Do you want to start build Facebook Ads but are worried about making mistakes? Have you tried to create a campaign but found it too confusing? This episode will be exactly what you are looking for.
In today's podcast, Nick will discuss tailored campaigns within Facebook Ads Manager. This is a great way for beginners to set up ads with optimal settings already enabled so you can set up your ad campaign without any headaches. Nick will take you through a step-by-step guide on how to do this, explaining the different options and allowing you to create great ads with minimal effort.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
If you are running a lead gen campaign, using in-app forms through Facebook can be hugely beneficial in generating more leads. However, what if someone wants to share this ad? This is traditionally not possible as the new user will not be able to become a new lead. But, do not worry. Today you'll learn how to solve this.
In this episode of Let's Run Facebook Ads, Nick sits down to discuss the advantages of using lead forms as well as a step-by-step guide on how to fix this frustrating problem within Facebook and allow your lead forms to be shared more widely, in turn potentially generating you more leads for your business.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Welcome back to Lets Run Facebook Ads: The Podcast. This episode is Part 4 of Nick's deep dive into building a winning ad campaign that you can use for your business.
In this one, Nick is moving into phase 2 of the ad testing strategy: moving into a sales campaign. While this may be daunting for some, Nick explains why you needn't worry. Following this process along, you will have already have tried and tested hooks and headlines. Now that you have these, you can start testing out your creative so that you know, when you hit 'go live' on your ads, you can be safe in the knowledge your ad campaign is backed by the data and has every chance for success.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
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You can now watch the episode on Youtube!
In today's episode, Nick continues with his breakdown of how to create a winning Facebook Ad Testing Process with a step-by-step guide. In Part 3, Nick shows you how to create the perfect headline.
Nick takes you through the process of setting up your ad sets with different headlines to test and best practice to ensure your headlines are eye-catching and enticing for your target audience. Also, Nick details the importance of keeping a record of your best-performing hooks and headlines which you can adjust and use again in the future to get your ads on the road to success.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
In this very special episode 100 of the podcast, Nick is joined by special guest James Urquhart to look back on the last 100 episodes of the Let's Run Facebook Ads Podcast.
In this episode, Nick and James discuss how advertising products has changed since the podcast started, memorable moments from the last 100 episodes as well as standout individuals they have met. Finally, they also speculate on the future of Facebook advertising and how the landscape may change in the years to come.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Welcome back to Part 2 of Nick's discussion of the Winning Facebook Ad Testing Process! Following on from the introduction in Part 1, now we dive deeper into an important aspect of ad testing: your hooks.
Nick explains why testing different hooks via audience traffic is so vital to your ad campaigns and will save you time and money. Testing hooks and headlines allows you to scrap the ads that aren't working and progress with effective ads that have been proven to engage your target audience.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
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You can now watch the episode on Youtube!
Testing your ads is so important if you want to create a successful campaign. But what is the best way to do this? Keep listening to find out!
Over the next few episodes, Nick will run through a full testing phase for your Facebook ads, step-by-step, that you can implement for your own business. In this first part, Nick will discuss why this testing phase is essential before starting your ad campaign and how the testing process used for large-scale clients can also be applied successfully to smaller businesses.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Are you struggling with your retargeting? Finding it difficult to get that all-important traffic? Then listen up!
In this episode, Nick explains some common mistakes with your sales funnel and changes you can implement in your campaigns to ensure that your future retargeting efforts will be set up for success.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Struggling to get your Facebook Ads to perform? You could be making some common mistakes with your website that mean you are missing out on those all important sales.
In this episode, Nick explains how it could be your website, not your ads, contributing to poor conversions with examples from a small business case study. Nick outlines how some simple changes to your website can improve user experience and, in turn, lead to more purchases when you run ads on Facebook.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
If you aren’t currently using Facebook to retarget your potential customers or getting the results you expected, then listen to these tips before setting up your next campaign!
In this episode Nick outlines why retargeting should always be part of your Facebook Ad strategy, alongside how to set the perfect campaign to ensure you get the best results and highest quality leads.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Do you want to stop your website being targeted and vulnerable to data scammers? Listen up to learn how.
In Episode 97, Nick outlines how to ensure your Meta pixel data is protected using an allow list through Facebook Business Manager. It’s a quick process that is easy to set up and will make sure that no fraudulent companies can use your company data for their own gains.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Do you want to test different audiences for your Facebook Ads but don't know where to start? Carry on listening…
In this podcast episode Nick explains how to create and test audiences quickly and simply. This is the perfect step-by-step guide for anyone starting out with Facebook Ads, but also for those who are looking to re-energise their campaigns with new, better-quality leads or generate more e-commerce sales
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Want to find out how to set up a full funnel campaign in Facebook Ads Manager? Then carry on reading!
In our latest podcast episode Nick explains, in detail, how to build the multiple Top of Funnel ads, followed by retargeting ads. Nick also tells you how to go about selecting the best objective suited to business goal, budget distribution and what creative and copy you should be using to get the best results right now!
Don't waste anymore time getting average campaign results, listen now... also tune in next week because Nick will be diving into audience building and testing!
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
We're SO EXCITED to share 3 amazing new Facebook Ad updates happening this year because they will transform the way you create ads and review their performance!
Listen now to find out more!
If you're struggling to get the best out of your Facebook Ads and need a little bit of guidance, why not join our Ads Clinic? Find out more here and access your free 30 minute session - www.theadsclinic.com
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
📣CALLING ALL E-COMMERCE BUSINESSES📣
...have you tried handing the reins over to Facebook and letting them decide which products to show to which customers, all from your product catalogue? If not, you NEED to listen to our most recent podcast episode.
Today Nick dives into how to set up this ad, how to select your audience, how Facebook makes it happen and why you should give this a go for your next campaign; the results are NEXT LEVEL!
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
YOU NEED TO TRY THIS👇🏻👇🏻👇🏻
After the iOS14 update Dynamic Product Ads (DPA) stopped working, however we are pleased to say that it's back working again... and we couldn't be happier!!
But what is a DPA?
It's an ad template that is personalised according to each individual customer. For example, if someone hits your website and adds products to their basket but doesn't check out, they will be shown those products in their feed via the ad. Similarly, we like to target those people who have viewed the content (products) on your website, but have yet to ad to cart.
We've recently seen a significant increase in results for our clients, and we think you NEED TO TRY them too!
Listen now to the full episode to find out how to set up a DPA ad.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
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You can now watch the episode on Youtube!
Want to know the ONLY 3 WAYS to promote your products or services?👇🏻👇🏻👇🏻
⭐️ Have a celebrity or influencer endorsement
⭐ Ride off of a trend
⭐ ️Give a discount or offer
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Black Friday = Stress
Are you feeling the stress of Black Friday, and don't know where to start with advertising?
In our latest podcast Nick offers his advice on when to start Black Friday ads, are ads right for you during this period, what offers you could consider and the all important question... should the offer be for both new and existing customers?!
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Have you recently noticed that when building your Facebook Ads, under the Ad setup creative section, there is a feature called 'Multi-advertiser ads'?
This little box is something that you may have just skimmed over, but Nick is here to tell you why he doesn't think having this function switched on is going to be good any for your ad performance and sales! ❌
🤔 What even are Multi-advertiser ads?
Multi-advertiser ads are suppose to allow businesses to be discovered by people on Instagram who have shown commercial intent by engaging with relevant business content and are in a shopping mindset. Meta says that this format helps increase user learning and will begin to show ads that they think may be interesting to people in the moment and help people discover, consider and buy products.
...sounds too good to be true right?
Listen to this podcast episode to save you time and money on testing this theory out for yourself!
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
...yes you read that right, we got our client a 99.9% conversion rate from a free trail campaign!🌟
Want to know how we did it and put it into practice?
All you need to do is listen to our new podcast episode as Nick dives into how he set up this campaign, the strategy behind it and the results we were able to generate in less than 6 months!
If you're still struggling or have ad questions you don't know the answers too, book a free 30 minute call with Nick via The Ads Clinic.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
We can get so wrapped up in Black Friday madness, and the offers we are presenting to our customers, that we actually end up feeling a little disappointed when the returns aren't what we expected. But why?
🤔 Are you expecting to make money on the first purchase?
🤔 Is the initial sale your main focus and your customers life time value an after thought?
🤔 Are you using a full funnel approach post sale?
🤔 Are you utilising the email addresses you have collected?
🤔 Are you reducing your product cost just to acquire a new customer?
If you answered yes to at least one of the above, you're going to disappointed in your results.
The key to a successful campaign, like Black Friday, is starting to think about your product or service from an acquisition perspective.
With Black Friday fast approaching you NEED to listen our Black Friday podcast episode to ensure that your business is making the most out of the money you're investing and keep your customers coming back time and time again.
Thanks for listening!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
You can now watch the episode on Youtube!
Now, at one time, Facebook Lead Forms were considered the WORST type of lead; mainly down to the fact they were too easy to fill out! However, they're now working better than ever!
In our latest podcast episode Nick explains a few question techniques you NEED to test to ensure you're getting the best possible leads for your business... not to mention that the off-app tracking is broken! Listen to the full episode to find out what these techniques are!
Watch the episode on Youtube
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
Let's talk about lookalike audiences... Do they still work? Are they worthwhile? Should you still be using them? The simple answer is YES!
There has been a lot of talk online, and from Facebook "marketing experts", about lookalikes and them not working as well as they once did. As always, we believe in testing, and for us, lookalikes remain a great audience choice. Of course there is a time and place for them, but it's a no brainer that we test them!
Not sure what we're talking about? Well, a lookalike audience is built based on customer data, for example a csv of a current customer list or recent website/ social platform visitors. Once this information has been uploaded into a custom audience Facebook then finds similar people, creating a whole new pool of cold people to target... pretty cool right?
Listen now to the full episode to find out why Nick thinks they're really worth a test and our secret hack to find the right lookalike audience for you.
Watch the episode on Youtube
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
Have you ever had an Facebook Ad rejected without good reason?
🙋 yep, we've been there too and feel your pain!
Today Nick is sharing his insight into how to gain additional approval from Meta if your product is on the fine line for rejection (like a charity ticket raffle), which products and services cannot be listed on Facebook and why getting someone engaged with your ads is the BEST thing you can do for your ad account!
You can find the Facebook Ad policies here
Watch the episode on Youtube
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
Facebook is all about making money, but the guided path for ad campaigns doesn't always be the right thing to do 💁
Nick shares that Facebook is doing a cheeky little campaign objective that you don't want to do! 🤔
Listen to the full podcast on bringing the right audiences to convertible sales!
Watch the episode on Youtube
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
Why shouldn’t we turn off the ad while it’s working? 🤔
Most of us wanted to get something better and better by changing things up.💡
But what happens if we go for significant amends in the ads? It will upset the entire algorithm and might not get you the desired ROI. ✌
In today’s episode, Nick explains the basic foundation of the Facebook ads algorithm.
Watch the episode on Youtube
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
The new Retargeting Strategy 💪
Let’s talk about retargeting strategies other than Facebook pixels ⤴️ how we can build our new custom audience based on older audience responses and actions to our previous ad campaigns. There are three ways how you can gather information before retargeting ads to perform well 🙅
Nick shares the most intelligent way to use the information that feedback use about the users/video views that can help deliver the best results from retargeting.
Listen now to find out how it’s done👇
Watch the episode on YouTube.
To join our Lets Run Facebook Ads Facebook group, click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington.
Using Dog whistle copy to get more purchases 🐶 If you’re wondering what the heck we’re on about, this episode is for you
Copywriting is something we do all the time but we need to remember that to get people to click on our ads, we need to nail our copy.
In today’s episode, Nick gives some quick advice on using dog whistle copy to get more purchases 🤑
Watch the episode on Youtube
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
Using Advantage + to optimise your ads 🚀
We have a double whammy for you today…Today’s update can be applied to both audience and budget optimisation to help maximise your ads.
When it comes to optimising, Facebook is wanting us to leave it to them more and more and it’s time to go with it 🤔
Nick talks us through how to use Advantage + and what it essentially means for your ads 👌
Watch the episode on Youtube
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
🔔 New feature alert that will help lead generation! 🔔
The biggest issue we face when getting new leads on Facebook is the quality of these leads, but Facebook may have just fixed it…
In today’s podcast, Nick talks us through the new update, what we know about it so far and how it can help you with your ads 🙌
Watch the episode on Youtube
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
The new demographic every B2b marketer has been waiting for!
It’s here, the new demographic that will help make your lives easier…
If you advertise in the B2B world, check out today’s podcast to find out how you can help get your ads to the right person with ease as well as tips on how you should target your ads 💡
Watch the episode on Youtube
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
Video Ads don't need to be TikTok style to perform 👀
Let’s talk about video ads ⏩ TikToks & reels are taking over how we absorb our content online and we’ve all been sucked in…But we don’t need to stress about creating Tiktoks for our ads to perform well 🙅
Nick shares his advice on how to create the right video that can help deliver the best results when levelling up your ads.
Listen now to find out how it’s done👇
Watch the episode on Youtube
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
Are you keeping your ads within Facebook?
Let’s not let the user go elsewhere from our ads, we need to make sure we’re keeping them on the platform.
Why is this important we hear you ask..? 🤔
Nick runs us through why we recommend doing this, what this means for our ads and where we think Facebook is going.
Yep, we’re still talking about the dreaded iOS.14 update 🤪 listen now to find out why it’s still relevant ⏬
Watch the episode on Youtube
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
Want to get the best advice when it comes to broad audience targeting and scaling your ads?
In today’s podcast episode Nick catches up with @CTtheDisrupter, one of the most active people in the industry on Social Media, to share his expert advice on broad audience targeting 🤓
Listen now to find out more about
👉🏻Defining a broad audience
👉🏻What you can expect and how to get results
👉🏻When you would start scaling your audience
Watch the episode on Youtube
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
Did you know that the average person swipes the height of the Eiffel Tower on a daily basis?! 🤯
It’s gotta take something pretty valuable to stop them from scrolling…
For today’s podcast episode, Nick is joined by @CTtheDisrupter to talk about Dynamic Creative and the difference it could make when building Facebook ads.
If you’d like to find out how more about getting somebody’s attention when every social media ad is skippable, take a listen to the episode now 👂
Watch the episode on Youtube
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
Why you NEED to be using this secret email strategy 🤫
Marketing platforms are constantly changing and adapting, but this doesn’t mean that email is dead! 🙅♀️ Despite the attitude towards classic strategies changing, email marketing has actually been on the rise since 2020, proven to drive revenue over time ⏫
Check out today’s episode to find out more about the importance of automated emails, FB lead forms and why you should be using email campaigns no matter what you’re doing…!
Watch the episode on Youtube
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington
Why you should be using web forms as part of your funnel strategy💡
There are so many theories out there when it comes to testing and it is a bit of a minefield so we’re here to make your lives easier.
Today, Nick talks us through everything to do with web forms for lead generation, including how and why we should go about using them…
Watch the episode on Youtube
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
What is lifecycle marketing?
Lifecycle marketing is the mix of strategies a company uses to positively influence customer behaviour as they move through each touchpoint of the marketing cycle, from the initial attraction to becoming a brand advocate.
With over 8 years industry experience, Georgie Carter and her team over at Pepped specialise in lifecycle marketing and CRM. Since Pepped launched they have helped to scale multiple health and wellness businesses by attracting, converting and retaining more customers using email and lifecycle marketing.
In today's podcast James and Georgie dive into how lifecycle and email marketing can elevate e-commerce brands to the next level, as well as exploring the best way to retain customers... because we all know that it's easier to keep a customer rather than acquiring a new one!
Find Pepped here: https://www.peppedup.co.uk/
Find Georgie here
Watch the episode on Youtube
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
When it comes to measuring your ads correctly, we’ve got your back!
Measuring metrics has started to be a bit of a nightmare lately, so that’s where we come in…
In today’s Podcast, Nick gives us the lowdown on how to get through the digital madness that is measuring results 🤪
Watch the episode on Youtube
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Are you omnipresent? If not, you NEED TO BE!
Being omnipresent across all social platforms (or wherever your audience hang out) is a must! Being omnipresent basically means ...
In today's podcast episode Nick talks you through how to set up the Omni8 campaign strategy and why it works so well for our clients!
Or if you are still struggling and want some advice, why not book a FREE 30 minute consultancy call with Nick https://theadsclinic.com/
Watch the episode on Youtube
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
What an earth is a UTM? and why YOU should be using them!
James is joined by our in-house data geek, Josh Boddington. Grab your notepad as you don't wanna miss this one!
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Are you an e-commerce store and struggling to grow your email list? Then listen to this!
Nick explains how we have helped one of our jewellery clients grow her email list by 35% in just 4 weeks, by using our new campaign method called "The Birthday Club"! And to make it even sweeter it only cost, on average, 73p per sign-up!
But what is "The Birthday Club" campaign?
The campaign aims to target your existing and potential customers with an offer that is so irresistible they can't pass up. Now, in this case, our client is offering a £20 voucher once year on their birthday in exchange for signing up to "The Birthday Club".
As an e-commerce store the main goal is always to generate sales, however this lead generation tactic may not reap rewards straight away... To combat this, and bring in revenue straight after the sign-up, our client is offering 15% off the whole site for a limited 7 day period.
To date they have seen a 25% sign-up to purchase conversation rate, covering their campaign costs. Now, this wasn't the aim, as the long term goal is to grow the email list and build quality relationships to achieve a higher lifetime customer value... so this was an added bonus!
Watch the episode on Youtube
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Online marketing is becoming more and more frustrating with tracking getting in even tougher! So that is why today Nick is talking about using the Marketing Efficiency Ratio (MER) instead of reporting on "ROAS" and how to navigate through this time to achieve the best results and increase your overall revenue.
Watch the episode on Youtube
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Nathan is co-founder and director of Quickfire Digital and he is leading innovation in the area of digital transformation and e-commerce. He has won numerous awards and most recently picked up the Rising Star Award in the European and UK Agency Awards 2020🏆
Today James and Nathan dive into the world of websites and explore how Shopify can be suitable for any business, no matter the size!
Watch the episode on Youtube
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Find Nathan here or Quickfire Digital here
The Huge Facebook Ads change you need to know about!
For today's podcast episode, Nick is here to tell us all about the ODAX ad delivery system... and it's not as confusing as its name suggests.
Listen now to find out why this new system is going to make things simpler when it comes to building campaigns.
Watch the episode on Youtube
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Watch the episode on Youtube
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Find Benjamin here
Charley Tichenor has spent nearly a decade of growing 7 & 8 figure business with Facebook Ads, so today Nick picks his brain about the ever-growing and changing platform. They cover everything from strategy, to ad set build, to audience selection, while having a laugh along the way!
It's an in-depth episode perfect for people who are starting out with Facebook Ads but also those experienced marketers who want to try something new!
Watch the episode on Youtube
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Find Charley here
The rise of TikTok has been MASSIVE over the last 2 years, and we're not just talking about kids dancing... It is the fastest growing social media platform for the over 30's!That's why today's podcast with Oli Hills is long overdue!
The team over at Nonsensical specialise in all areas of TikTok whether that be strategy, content ideation all the way through to content production. Nonsensical work with a huge array of clients, building their TikTok communities and delivering content which actually works on the platform. They have also built their own TikTok communities including Endless Mythology, Endless Pride, Best of Bristol and Birmingham Updates to over 325,000 followers!
So, in short, TikTok is the place to be.
Tune in now to get the full run down on creating platform specific content, business and community growth from TikTok and how this new type of content is revolutionising the social space.
Watch the episode on Youtube
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Find out more about Nonsensical - UK TikTok Agency
Bailey Proulx is a sought after Facebook Ads specialist that focuses on scaling high ticket digital products. His agency, Experts Agency, has generated over $70 million in revenue for his clients over the past 4 years using highly optimised tactics to drive the highest quality leads without paying their standard fees.
Today Nick and Bailey dive into their top Facebook Ad hacks, give advice and tips on how to best build audiences and share their epic client results!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Watch the episode on Youtube
Find Bailey here
Are you sick of seeing that 99% of marketing agencies are useless and the other 1% inaccessible to small businesses?
Well, Erik was sick of it, and this why he he launched Hawke Media!
Today Hawke Media is the fastest growing marketing consultancy in the US and has been valued at over $150 million with 250+ employees.
In today's newest podcast episode, Nick and James talk to Erik about his epic business growth, his no arsehole policy, his 3 principles of marketing, winning strategies and more!
Watch the episode on Youtube
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Find Hawke Media here and purchase Erik's book!
When Charli Hunt founded Proof Content in 2012, it was a natural evolution in her family tree. Her great-great-grandfather set up Foyles the Bookshop in London in 1903, and several family members are prominent entrepreneurs. With genes like this, she grew up knowing she wanted to combine her love of creativity with her down-to-earth business sensibility. And so Proof Content was born.
Proof Content is a copywriting agency focused on the commercial power of words💥
In today's podcast James and Charli dive into the power of copy writing, how to write great content that engagers current and potential customers and aids conversion.
Watch the episode on Youtube
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Find Proof Content here
Our special guest today is Facebook expert Konstantinos who is here to talk us through his CRAZY method of battling the world of Facebook Ads… We go into the technical nitty gritty of tracking, lookalike audiences vs interest based targeting, scaling, optimising ads and much more!
This episode is a juicy one and may just help you from pulling your own hair out!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Watch the episode on Youtube
Find Konstantinos here
In the battle of FB Form Vs Landing Pages, which comes out on top?
Nick talks us through how generating and tracking leads has recently changed and how FB forms can help with lead tracking in a post IOS14 world.
If you’re looking to understand how to better guarantee higher quality leads, then this episode is for you…
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Watch the episode on Youtube
Matthew Hunt is a Serial Entrepreneur, B2B sales and marketing expert, and coach to company CEOs, marketing directors, and entrepreneurs.
On today's podcast James dives into Matthew's extensive experience of helping B2B companies succeed in sales and marketing has driven him to create several 7-figure businesses and he’s just getting started!
His company, Automation Wolf, is known for helping clients generate a full month of LinkedIn content in just one hour per week!
Watch the episode on Youtube
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Find Automation Wolf here: www.AutomationWolf.com
You might think the over 50s aren’t very present on social media and therefore not worth targeting, but this isn’t the case!
Although this generation might not have grown up with smartphones and social media like Millennials or Generation Z, many over 50s have embraced and regularly use this technology.
So, even if the over 50s aren’t one of your main target markets, reaching out to them on social media could still offer significant revenue opportunities, but how do you do this effectively? Well, just listen to this bonus episode with Nick and James!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Watch the episode on Youtube
When combining creativity with paid social, that's when things get really exciting! And today James is super excited to welcome Andrew Heathcote to the podcast!
Andrew is a videographer turned video agency owner, who has a passion for all things creative. His belief is that creativity and the boldness to be different and stand out, is a tool which is vastly under utilised and which can have game changing results for so many companies.
Who are Origins of Motion?
We live in the age of the attention economy. Our attention has always been limited, valuable, and scarce. But the demands on our attention are greater today than at any point in human history. Social media, streaming, gaming, and the busyness of life all vie for the concentrated focus of our audiences. That means that if we want to successfully deliver our message in order to drive leads, sales, and business growth, we must compete. We must command attention. How? Creativity.
Through creative video and animation Origins capture attention and then we utilise that attention to deliver game changing results through paid social.
Watch the episode on Youtube
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
You can find Origins of Motion here
Is there such thing as too many CTA buttons? When it comes to building your landing page, it is actually more important than you’d think…
Having the right amount of call to action buttons makes all the difference to the actions taken by people who visit your landing page.
Today Nick talks you through exactly what you can do to help close sales once someone has clicked through to your landing page from an Ad. Listen and learn!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Watch the episode on Youtube
⚡Can we get a Watt Watt⚡️
Today we have the pleasure of welcoming Adam Barrie Co-founder and Chief Content Officer of Electric House to the podcast and it's a gooden.
James and Adam dive into the huge success and growth of On The Tools, how to grow an organic following, creating content that is engaging, educational and funny, as well as finding out how Electric House was born! Enjoy!
Who is Adam Barrie?
Adam is the Co-founder and Chief Content Officer of Electric House. Starting his career as an apprentice in the construction industry, over the next 12 years he had a number of roles including shop fitting, site and project management before setting up his own business refurbishing offices. Adam then jumped off the tools to co-found leading social community ‘On The Tools’ with Lee Wilcox.
With a wealth of construction knowledge under his belt Adam not only understands the community they built, he is also a part of it. Adam now oversees all the content produced by Electric House and their communities, working with some of the UK's leading brands to create award-winning campaigns.
Watch the episode on Youtube
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
You can find Electric House here
Are you thinking about the quality of your copy and creative? Are you regularly testing these out and checking your results to see what is performing best?
In today’s podcast, Nick walks you through some examples of how getting things right with your creative can help you get those high quality leads!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Watch the episode on Youtube
Learn more here about the Learning Phase
If a picture tells a thousand words, just imagine what some thought out video marketing could achieve
Today James is joined by Video expert Luke Evans, Founder of YouNeek Productions, a Video Production Company based in the West Midlands…
He’s chatting with us to discuss how video has evolved from being overlooked to an absolute non-negotiable when it comes to nailing marketing strategies! LISTEN NOW!
Who are YouNeek Prodcutions?
YouNeek Productions is a Video Production company based in the West Midlands. They have specialist Cinematographers with BAFTA and RTS Award Winning experience across TV and Production. Alongside this, they provide expert Digital Marketing Consultancy with video production.
They're a full service Video Production company including live footage, aerial coverage, live streaming, photography, training, voiceovers, editors, music, animation and more.
Watch the episode on Youtube
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
You can find YouNeek here - www.youneekproductions.co.uk
With Valentines Day just around the corner, we thought it might be useful if we gave you a little nudge, because you know, we all leave it until the last minute... and that's never good for anyone!
In today's podcast episode Nick share his secret sauce on getting the most out of your Facebook Ads this Valentines Day.
Feel like you've missed the boat? YOU MOST DEFINITELY HAVEN'T! You've got 14 days to build and run your ads, which is plenty of time to reap the rewards!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Watch the episode on Youtube
Learn more here about the Learning Phase
The Facebook Ad Learning Phase is the period when the delivery system still has a lot to learn about an ad set. During the learning phase, the delivery system is exploring the best way to deliver your ad set.
The Delivery column reads "Learning" when an ad set is in the Learning Phase. While the delivery system never stops learning, as soon as performance stabilises usually after around 50 optimisation events since its last significant edit.
But how do you exit the Learning Phase? On today's podcast Nick explains all, so listen & learn!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Watch the episode on Youtube
Learn more here about the Learning Phase
Mike McGann sold his startup within 2.5 years for £8,000,000!
Yep, you just read that right! But want to know the even crazier thing?
He did this only through organic social media marketing!
During this time, Mike grew an audience of over 180,000, got a blank book to #1 on Amazon! Now IAM Productions creates content for businesses & entrepreneurs that want to try and do the same!
You don't want to miss this episode, listen now!
Watch the episode on Youtube
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
You can find IAM Productions here: https://iamproductions.studio/
VAMO group: www.viewsaremyown.social
Let’s talk about Facebook Forms vs Landing Pages
You’ve probably heard of both when it comes to generating leads off of your ads, but which should you use and when?
In today’s Podcast episode, Nick talks us through the main differences between the two to help get you generating new leads now that the holiday rush is over.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Watch the episode on Youtube
We know that choosing the right e-commerce platform for your business can be a real challenge, so today, on our latest Extracast episode, James is joined by Mat O'Connor, Founder of Actuate Digital to discuss the difference between Shopify, Woocommerce and Magento.
Now, Actuate Digital is an award winning Magento eCommerce development agency, so today's podcast is going to be as non-bias as possible 😉 to give you the best insight into each platform.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Watch the episode on Youtube
Follow Mat on Linkedin: https://www.linkedin.com/in/matoconnor/
Learn more about Actuate Digital here: https://www.actuate.agency/
Want to know how to target the highest value people on your website?
In today’s podcast episode, Nick shares everything there is to know about targeting not just your website visitors, but those that will bring the highest value. This really could make a difference to your ads performance, so listen in!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Watch the episode on Youtube
Today Nick and James welcome Anna, co-founder and CEO of Video Sherpa to the Extracast!
Anna leads the team at Video Sherpa, whose mission is to transform the process of creating video content, equipping marketing teams with technology and training so that they can scale their video marketing campaigns and skyrocket audience engagement.
The Video Sherpa platform was launched in Nov 2019 and works with clients in the Marketing, Higher Education, Manufacturing, and Tourism industries in the UK and Ireland.
In today's episode they dive into creating content specifically for each platform, how to create STAND OUT videos that help to generate revenue and engagement, as well as much, much more... enjoy!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Watch the episode on Youtube
You can find Video Sherpa on social here @videosherpa or via their website
Do you pause your ads over Christmas? Or do you keep them running?
For some people, knowing whether to turn your ads off over Christmas is a tricky decision... In today's new podcast episode, Nick tells you his top tips on how to get the most out of our ads over the festive period!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Watch the episode on Youtube
Should we still be using Lookalike audiences? Today’s episode follows on from our last, in which we spoke about retargeting and custom audiences.
Now that you have got those custom audiences down, lets delve into Lookalike audiences and how to get them to work for you!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Watch the episode on Youtube
Looking to increase the money you're making on Facebook ads? Of course you are! In today’s podcast episode, Nick talks us through custom audiences and what they can do for your ads…
Nick dives into how retargeting audiences you that have already built can get you more sales and higher conversions.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
If you’re wondering whether you’re spending your ad budget properly, then today’s podcast episode is for you!
Do you know where your investment is going? Is your budget fit for purpose or are you trying to fit a purpose to your budget?
In today’s episode, James and Nick dive into how we use our ad spend more strategically, knowing where your investment is going and how to better understand ad scaling.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
In today's episode Nick introduces the 6 new Facebook Ad Objectives, and why they are super positive! Nick will dive into each objective explaining how each may be suitable for you and how they replace the old format we know and love cough - enjoy!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Today we are super excited to introduce you to the rising Instagram star which is Emily Pearl @thesocialmanager_
Emily grew her Instagram account from 0 to 20,000 followers in just 6 months, which is extremely impressive! With even a few thousand new followers just over the last weekend.
This has led Emily to create her own staffed agency where she helps brands, small businesses and content creators achieve the Instagram feed of their dreams and smash their social strategy!
This episode isn’t actually much about Emily's journey, but more about how to grow your I Instagram using reels; including full of tips, hacks and to-dos, if you’re interested in growing your brand! Enjoy!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
These changes could make or break your campaign!
In today’s episode, Nick takes us back to the basics to talk about audience testing and Campaign Budget Optimisation to ensure your ads are set up effectively.
Implement these changes to your campaign and you WILL see results and find your winning audience!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
This week we are celebrating 1 year of this podcast - so a massive hello to all of you who have been here from the start or those who have found us more recently! We are blown away you keep coming back week after week!
Today Nick and James talk about the things that they've learnt over the past year, things that have been going on within the agency and also the changes within the Facebook platform itself... and not to forget giving you A LOAD OF FREE CONTENT on how to get your Ads to perform even better! We hope you enjoy.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
In this episode Nick introduces us to the Facebook Ad Relevance columns and explains how to read them correctly, because if you do, this will forever TRANSFORM your ad performance! ...because who ever wants to be below average?!🤷♀️
HACK - add these to your columns:
Quality Rating
Engagement Rate Ranking
Conversion Rate Ranking
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
A huge thanks to Ben Bellamy from Shoutable Agency for joining us today! You can find Ben on Instagram @thewebsiteexpert and to get your £7 website audit click here - https://shoutableagency.com/audit
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
In today’s episode, Nick is joined by the lovely Liv to chat about the benefits of using reels from an advertising point of view!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Expansion targeting is now a given and Poll ads are on the rise?
In today’s episode, Nick goes solo to drop some knowledge bombs about Facebook’s latest Expansion Targeting update, how it will affect audience testing and if there’s any way around it. Nick also gives us a tutorial into Poll ads and they can be used to encourage more engagement!
Want to come see us in real life?! We are attending the below events hosted by the MarketingShowcase:
London 12th October
Leeds 2nd November
Nottingham 3rd November
Bristol 30th November
Birmingham 1st December
Register here - https://www.mktgshowcase.co.uk/
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Did you know that 95% of websites, marketing materials and messaging fails to sell? Yep, it's pretty staggering!
Today we welcome Kieron Bain from Sold Brands to discuss how to create that spark that starts commercial relationships and we pose the question 'Is there too much content online?' We hope you enjoy!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
To find out more about Sold Brand click here - https://soldbrands.com/
You have one opportunity to get someone’s attention and reel them in…are you looking professional or are you not? 🤷
Facebook and Instagram are both so busy for e-comm right now and it’s only going to get busier in the coming months 🤯 So the question is, how can you stand out and really showcase your product?
We know it can be difficult, especially when you’re up against the big guns that have more time, money and resources. But today, Nick and James share their advice on how you can really showcase your product and why it’s worth putting the time and effort into your product pages and product images.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
How should you advertise on Facebook as a charity?
Running a charity can sometimes feel like a bit of a minefield, especially in such a competitive industry… It mainly comes down to treating it like any other business and setting the right marketing objectives.
In today’s Mini Hack podcast episode, Nick and James share their top tips for charities, including what financial help you could get to kickstart your Ads!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
If your Facebook or Instagram Ads aren’t getting the results you want, then you might want to get some expert advice.
Rather than using your whole ads budget to pay for a digital agency to give you some advice, we offer a consultancy programme that can help you improve your ads performance more affordably.
In this Mini Hack episode, we’ll explain what we can offer you as part of this consultancy programme.
Find out more about the programme via the link below...
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Are you finding that your Facebook Ads aren’t quite working for you?
A lot of the time, this can be down to what content you are including in those ads.
Get the lowdown on why you should be using educational content in your ads with our Mini Hack Podcast episode and find out what we know works well in getting those important sales.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
It might seem a bit early for us to be talking about Black Friday deals, but bear with us…
E-commerce companies are usually the first to jump on advertising Black Friday Deals, but has it lost its value since the rise of online shopping?
In today’s podcast, Nick and James delve into the Black Friday madness to understand why it might not work for some any more, but also the fantastic opportunities it can bring for other businesses.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Is there a secret to getting leads without burning through your budget?
If you want to get your brand out there to new audiences, it is important to work out which audiences work for you. But what do you say to people who say that spending money on Facebook Ads is a waste?
In today’s Mini Hack Podcast episode, Nick and James chat with Ash from @framworkmedia to discuss how you can use Facebook ads in the most cost effective way to get those all important results...
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Are you targeting your audience correctly?
When it comes to Facebook advertising, it's crucial to know who you're speaking to.
You might be able to reel off a list of your target audience's demographic and interests, but have you got the data to back it up? Have you thought about using different parameters to target them? 🤔
In today's episode Nick and James look at the different ways to target your audience, and how to do it in the most cost-effective way.
*We apologise in advance to any Harry Potter fans who might be watching this 🙄
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
If you’re thinking about investing in Facebook Ads, then you need to listen to this podcast.
Whether you think they are too complicated, take up too much time or don’t convert effectively, Nick and James are joined by Ash from @framworkmedia to explain how to make Facebook Ads work for your business.
To find out how we make Facebook Ads work for our clients listen now!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Wondering if Facebook ads are relevant to your B2B business?
We’re always talking about the power of using Facebook ads to target our consumers, but what about B2B businesses?
In today’s Mini Hack episode, James and Nick discuss why we shouldn’t just rely on LinkedIn to target other businesses and just how effective Facebook ads can be for businesses!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Is Facebook engagement all it's cracked up to be?
The purchasing behaviour of offline and online shopping is very similar, but are consumers being put off by social proof?
We all know about the power of recommendation and word of mouth, but could too much social proof being doing your brand more harm than good? 🤔
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
We always get asked "what is the best format for ad creative?" because we bang on about how creative is one of the most important parts of your ad, so it's important you absolutely nail it!
Today we are throwing it back to our second mktg showcase live where Nick and James spoke to Ash from Framework Media Ltd about the different types of creative you can use.
One of the key takeaways was around desktop vs. mobile. Remember most people will be viewing your ads (and visiting your landing pages) from a mobile device, so keep this in mind during the design process.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
When it comes to making money, we all want the easiest, quickest route, amiright?
When it comes to Facebook Ads, the easiest quickest route is targeting the low hanging fruit. That's the people that are ready to convert as soon as they get given the green light.
The down side is that Facebook is gonna charge you BIG for the privilege of having an easy ride. Now that might be fine, but have you thought what the return could be if you were to nurture some of those cold leads, who might be ready to convert in 30, 60 or even 90 days?
Nurturing these leads can be a really clever use of your time because not only will the end conversion have a less hefty price tag, but the fact you have stayed front of mind goes a long way in building that trust factor.
In this week's episode Nick spills the tea on how you can work this into your current ads approach, and why it might be one of the best strategic approaches.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Q4 is one of the busiest times of year for ecommerce businesses.
To make sure your business is ready for Black Friday, Cyber Monday and Christmas, you need to get your advertising ready.
But don’t panic!
Nick and James are here to give you the advice you need to make this Q4 the most profitable ever.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
When you're looking at a full funnel approach, it's important to consider how much it's going to cost you in the long run.
It might be that running a top, middle and bottom approach is too expensive, so how do you work around that?
In this episode Nick and James talk about some alternative approaches for those who want to improve their ads performance, but want to focus on either top, middle or bottom, rather than all three.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Obviously the pandemic and it's effects during the last 18 months have been massively shit for everyone, but we'd be lying if we said there hadn't been a benefit to it for some people, and those people are e-commerce sellers!
In the dark days of lockdown when no one could go anywhere or do anything, they turned to online shopping. In fact, the home improvement market saw its biggest uplift since the 80s with every man and his dog no longer being able to put off those DIY jobs.
But now things are beginning to return to normal, we're getting lots of people approaching us saying they're finding Facebook Ads HARD! Sure, things are different now and perhaps that glut of opportunity has decreased, but there is still plenty you could be doing to get success from your ads.
In this week's episode Nick and James talk about the gravy train that once was, and how to successfully navigate your way past and into the new normal (anyone else TOTALLY fed up of that phrase?)
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
For the latest Extracast episode, Nick and James caught up with Amy Woods, content repurposing expert and founder of niche creative agency @content10x.
Amy helps content creators grow their audience by maximising their return on the content they create. She works with businesses, entrepreneurs and thought leaders, and is the content repurposing powerhouse behind some of the most well-known podcasts and video shows.
She's the host of The Content 10x Podcast as well as the author of best-selling book Content 10x: More Content, Less Time, Maximum Results, the ultimate guide to reaching more people online with your content.
She talks on stages all around the world about content repurposing, including at events like PodFest Multimedia Expo, Podcast Movement, Youpreneur Summit and RadioDays.
You can find Amy here: www.content10x.com
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Those of you who are regular listeners to Lets Run Facebook Ads: The Podcast will know that Nick bloody LOVES talking about the 7 day stack.
And you'll also know that whilst he refers to it a lot, he's rarely follows up with anything useful about it 🤦
Well, today all that changes. In this podcast episode Nick and James will go into detail on the 7 day stack.
👉 What it is
👉 How to build it
👉 Why it's worthwhile
Today we give you a taster: it's all about finding the warmest leads you could possibly get.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
This week's episode of Lets Run Facebook Ads: The Podcast is slightly different.
Recently, Nick, James and Matt attended the online Mktg Showcase event where they delivered a Q&A on Facebook Ads to businesses of all shapes and sizes.
We'll warn you, there's a lot to take in on this one 🤯 but if you've been harbouring a question about your ads, there's a good chance it's gonna be covered here.
Thanks Ash @frameworkmedialtd for having us!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
When it comes to demographics, millennials and Gen Z are the two that marketers are desperate to figure out.
Their influence is huge, yet have a tendency to adopt new habits much faster than previous generations which can make it feel like playing some sort of digital version of cat and mouse.
In this week's episode of Lets Run Facebook Ads: The Podcast, James and Liv chat about the recent shifts in the shopping behaviours of millennials and Gen Z, and what it could mean for those trying to sell to them.
You can find the full Gen Z and Millennial report here - https://www.drapersonline.com/guides/gen-z-and-millennials-2021#content
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Do you think about how you sell to you customers after they've clicked on your ad?
If you're guiltily mumbling into your coffee then don't fret - you're not the only one.
HOWEVER, do you find yourself putting any unsuccessful performance down to the ads themselves? The issue could actually be with something your potential buyer is encountering post-click. Could your landing page be confusing? Is the user journey not clear?
In this week's episode, Nick and James discuss the importance of having a sales process post-click, and how you can think about improving yours.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
In this latest short and sweet episode, Nick talks about why you shouldn't be running traffic ads.
Why's that? Because the algorithm has become very clever and is no longer providing the results we would have once seen.
Instead, get into the habit of opting for a conversion metric instead and watch the results flood in!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Last week Nick and James caught up with clients David and Sian of Beyond Company.
David and Sian set up @thebeyondcommunity in July 2019 with a passion for helping people live a life of purpose.
Putting everything they know into practice, they created a business that trains coaches, aspiring coaches and leaders on how to overcome mental and emotional obstacles and create transformational results through their online programmes!
They have now worked with over 30 people, training them in NLP (Neuro-Linguistic Programming), Time Line Therapy and Coaching, to enhance their life and the lives of others. Enjoy!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
You can find David & Sian here - www.beyondcompany.co.uk or @beyondcommunity
We promised you guys we'd do it, so this week Nick and Matt are here this week to answer your burning questions!
We've had questions coming to our DMs, to our Facebook group and by email, so we wanted to use this week's episode as a chance to go through some of them and see if we can share some of our knowledge to help you.
🤔 Is it worth applying cost control to your campaign?
🤔 Should you opt in to audience expansion?
🤔 What should your campaign goals be if you run an e-commerce business?
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Nick & Matt are back this week discussing everyone's favourite topic iOS 14... not!
The difference is, this week they share some nifty little retargeting hacks that actually work post-update!
We can pretty much guarantee anyone working with ads has banged their head on the desk in the last couple of months in relation to iOS 14, so this is one you're gonna want to check out.
If you try some of the hacks with your own campaigns, let us know over on our socials.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
In this week's episode Nick and Matt are talking about Cost Per Acquisition (CPA).
Those of you currently running (or thinking of running ads), are you clear on what your goal CPA is? And if so, what's that figure based on?
When it comes to Facebook Ads, there isn't a one size fits all. If you're selling a product for £5,000, your CPA is going to be different to someone who is selling a product for £50.
This is where it's important to have a really good understanding of your numbers, so you can be confident that your ads are a sound investment!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Well, the final part of our Facebook Basics mini series is here! Today you will learning all about the reading data, understanding stats for Lead Generation and E-commerce campaigns.
If you have enjoyed our mini series, please do let us know, or if you still have a burning question join our Facebook group below or book in your 30 minute free call with Nick! Enjoy!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
It was only a matter of time before we had to address the NIGHTMARE that is iOS 14.5 on our podcast 🤯
This update has really shaken the ads world, and we have to admit even we were a left in the dark on what it would mean for our clients. But Nick and Matt have come through for you guys and will spend this episode unpicking the detail.
So whether this is the first time you've heard of iOS14.5, or if you've been sat in a corner rocking ever since it was announced, this episode is for you.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Welcome back to the forth episode of our Facebook Basics mini series!
Today, Matt and Nick will be getting into the good stuff... creating ads from scratch, optimising for the best results and discussing when is the best time to use dynamic creative.
Put your headphones in, open up Ads Manager and start creating your Ads!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Are you finding it hard to find your perfect audience and knowing how much to spend on Facebook Ads? Well, look no further because in Part 3 of our Facebook Basics Mini Series Nick and Matt are talking all things Audiences, Lookalikes, Video Views and Budget.
Whether you are just starting out or been running ads for a while there is no harm in going back to basics! After all, we all want to find that perfect audience and make a healthy return... enjoy!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Now hands up, who feels sick when they think about having to put on their 'sales person' hat and sell their products or service to actual real life people?
In this weeks episode we're going back to basics and giving you all the knowledge you need to set up the perfect Facebook Ads campaign. This week the guys are talking SALES FUNNELS!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
This week Nick and James are joined by Laura Kingston from @High_Life_North – a magazine for women in the North of England.
After feeling frustrated at the London-centric publications she was reading, Laura saw a gap in the market to set up a digital magazine especially for women, which focused on every area of a woman’s life (Look Good, Feel Good, Work Hard and Play Hard).
After starting the magazine at her kitchen table in November 2019, High Life North now has a readership of over 40,000 women each month and is working to build a community of like-minded women.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
No matter how long you've been running Facebook Ads, it never hurts to remind yourself of those brilliant basics, right? So whether you're a seasoned ads manager or are new to this world, it's something you should definitely be checking out.
In our first Facebook Basics' mini series episode Nick and Matt chat through the basics of setting up your ad structure. If you get this wrong, the whole lot's gonna come toppling down like a house of cards!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
BONUS EPISODE: In this episode Nick tells you the 4 things to do to get your facebook ads working.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Do you nurture your leads? Does whether you need to nurture them come down to what you're selling? Listen to Nick and Matt's words of wisdom and it could reshape how you're treating your potential customers.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
This week they are joined by Ashley Jones from @FrameworkMediaLtd.
Ashley is one of the Directors of this family business, and after completing his study with The Chartered Institute of Marketing, he launched marketingSHOWCASE a successful regional event series designed to keep forward thinking marketers in the loop with the latest ideas, products and solutions.
Most recently, in response to the pandemic, Ashley has hosted over 1000 marketers whilst presenting their new online event format 👊
When he’s not at work he’s either on the golf course, running or changing nappies (of his newborn son we must add!).
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
This week's podcast episode is a little different as Nick and Matt will be introducing you to our brand new Ads Clinic!
'What's an Ad Clinic? ', we hear you ask. Imagine you're running your own Facebook Ads campaigns, and you feel you need some help but aren't in a position to hire an agency. Wouldn't it be great to be able to have someone who REALLY GETS Facebook Ads to dive in and have a look at your campaigns? Well that's pretty much what our Ads Clinic is.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
You know that famous saying "If you want the Aberdeen Angus steak, there's no point bringing the sheep along for the ride"...?
Yeah, us neither, but we promise* it'll make total sense when you hear Nick talking about Facebook retargeting when creating a funnel. Check out the new episode of Lets Run Facebook Ads: The Podcast with Nick and Matt where they'll serve up your weekly dose of Facebook Ads knowledge and insight.
*OK we can't promise it'll make sense, but he's not been out for a while so we're just going with it 🤷
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Nick and Matt are back this week for another episode of Lets Run Facebook Ads - The Podcast, this time talking all things Facebook retargeting and how to get more bang for your buck!
Don't forget you can DM us on Instagram to ask your burning ads questions as we try and answer as many as possible in future episodes.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Welcome to the first episode of the Lets Run Social - The Extracast🤩
Nick and James will be joined by a special guest twice a month to talk all things business, Facebook Ads and much much more!
Up first we are joined by the Wolf of Marble, Theo Constanti 🐺 @themarblegroup
Theo has achieved fantastic business achievement considering his start…. At only 17 Theo lost his hand in a motorcycle accident, but this did not stop him.
Only 2 years later at 19, whilst recovering from such a traumatic ordeal, Theo obtained his degree in Economics which then led to immediately starting his first business, an advertising company.
By the time Theo was 21 he was employing 70 people, and at 22 years old Theo paid off his parents mortgage for them and retired them to Cyprus where they live today.
Today Theo runs a successful construction business providing marble, stone, tiling and construction services to architects, kitchen companies, interior designers, main contractors and builders. This is how James and Nick came to know Theo as we run his Facebook Ads.
We talk his business journey, marketing and a lot more, we hope you enjoy it✌🏻
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
This week Matt is back and joins Nick to discuss what products work well for Facebook Ads and new theories about audiences following the new iOS14 update.
We also answer a few questions from one of our OG listeners, Amy . We hope you enjoy!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Finding the right time to use an agency is difficult, but also having the balls to tell your clients they need to step back and let the agency do their job can be even harder.
In this weeks podcast episode, Nick and James talk about the difference between invested clients and INVESTED clients, the ones that aren't quite ready to let an agency take the business to the next level!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
This week James joins Nick again, and they talk about our new Facebook group and the beauty of email marketing!
We have JUST LAUNCHED our Lets Run Social Facebook group, where we will share extra knowledge on the topics we discuss. It’s also a great place to post any questions you may have as we will be in there daily exchanging knowledge and discussing different topics.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
This week Nick is joined by James Urquhart where they discuss an upcoming pitch to a big client, diving into the strategy, sharing what they will do on their side to improve their clients performance and results.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Ever had a question about conversion ads that you wanted answering? Then this is the podcast to listen to.
We answer listener questions about conversion campaigns and how to make them even more effective, so you can start to improve your ad conversion rates.
Listen in to find out more about how we optimise our client’s conversion campaigns..
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
This week are joined by Liv, our Client Success Manager at Lets Run Social, as we discuss how to get the balance right between client requests and results driven ads.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
This week we are joined by James Urquhart, co-founder and Managing Director of Lets Run Social, who shares his thoughts on utilising click to call ads for local businesses.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
This week we want to talk about making Facebook Ads pop! We discuss two different clients this week, sharing our thoughts on what we have done to effectively and positively change our clients ads to make them stand out from the crowd.
PS. Soz about the poor sound quality/delay/over talking. New audio and kit coming soon!
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
This week's episode came from a conversation between Nick and Matt earlier in the week about a new client. They discussed the tactics they would use to get the best results and knew this would make a great episode. Listen in as they discuss different methods to create middle-of-funnel audiences to enhance your results.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Matt poses the question ‘which funnel works best for you?’ knowing most of the time you make your return at the bottom of funnel... but this isn't always the case.
We realise the ROAS (return on ad spend) depends on the product, the client, the strategy and everything in between.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Have you recently spoken to an advertising agency and feel like they are taking you for a ride? We focus on a lead generation client, selling an online course with an ad spend of £67,000 that will be spent on Facebook ads.
When we spoke to the client, she had already spoken to 7-8 other agencies that had all told her she needed to change everything to make any money. We told her that wasn’t the case, as we didn’t want to falsify what she needed. We hope this podcast gives you a little bit of knowledge and help before making the tough decision of picking an agency.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
This week on Lets Run Facebook Ads The Podcast, Nick and Matt discuss the update of Apples operating system; iOS14. They discuss the advantages and disadvantages of this update and how it relates to the digital marketing world.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
This week we have a special episode for you guys. We speak in depth with James Urquhart (digital director and co-founder) about setting up Lets Run Social and starting a Facebook and Instagram Marketing Ads agency from scratch.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Dynamic Creative helps advertisers automatically deliver high-performing combinations of their creative assets to their audiences. Dynamic Creative accepts the basic components of a Facebook ad (image, video, title, description, etc) and automatically generates optimised ad combinations based on these components.
We discuss the benefits and the downsides of using Dynamic Creative on our latest episode.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Using ad spend budget effectively can make or break a Facebook ad campaign. Tune in to find out the best way to make your spend go further with ads.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Quarter 4, the fourth part of the year, and the part of the year that has Black Friday, Cyber Monday and Christmas.
How to plan for the busiest AND most expensive time of the year for Facebook advertising.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
The pixel is a piece of code, like a google analytics code, that Facebook gives you when you set up a business manager to advertise on Facebook. Without having the pixel you can’t record your data, so it is essential when you are starting to run ads. This podcast will give you an understanding of what the pixel does and how you can hugely benefit from having one.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
From getting the creative right to optimising the post-click journey, we go right back to the basics and talk about the techniques we use on a daily basis to make our client’s Facebook Ads work.
From Lead Gen to ManyChat, Pixels to Reach and app installs, we cover everything a small business needs to know to get started using Facebook Ads.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
This week we talk about numbers, specifically the numbers relating to your ad spend and conversions.
We can confidently reverse engineer what your goals are, work back and work out what your ad spend needs to be. This is all based off averages and your data will be different. Get in touch if you need our help. www.letsrunsocial.com. As always please leave a review on this pod as we would love to her your feedback.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
This week we stay on Ecomm funnels, as we discuss a client of ours. We talk about their product and their website. We go into detail about how we changed ours clients funnel strategy by creating a main landing page, which in turn, sky rocketed their conversions.
Listen now wherever you find your podcasts, and make sure to leave a review wherever you can. It helps us grow and means we can keep giving you this important information about your business.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
If you have an eCommerce website, then you really need to listen to this. Even if you're not running ads to it.
I go through what you should expect for conversion rates at each stage of the funnel, Adding to Cart, Initiate Checkout, and Purchase.
If you want to grow your eCommerce sales, then listen now...
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
If you have an eCommerce website, then you really need to listen to this. Even if you're not running ads to it.
I go through what you should expect for conversion rates at each stage of the funnel, Adding to Cart, Initiate Checkout, and Purchase.
If you want to grow your eCommerce sales, then listen now...
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
Your website might have lots of traffic, but is it converting any customers?
Customers coming to your site is only the beginning of the story. Analytics tools can now help you to identify who these customers are, where they’re coming from and even what they’re looking for.
To improve your site’s conversion rate, you need to take all this data and make informed decisions about what you do and don’t need on your website.
In this episode, Nick and Matt will give you advice on how to improve the conversion rate of your site.
To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/
In the first episode of an amazing podcast, Matt and I discuss why you shouldn't boost posts and the reasons why. If you're boosting, then you need to listen to this...
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To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads
Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/