In each episode of Art of the App, I talk with trailblazing founders, investors and other top minds to discuss their journey and role as agents of change. We dig into the frameworks, thought processes and values that help guide them from early ideas to the stand-out products and brands that people love and trust. Plus, what routines and philosophies do they live by and who are they learning from right now?
Finding balance as an entrepreneur isn’t always easy. It can be difficult for us as business owners to find productivity tools and schedules that actually work for our personalities. Paper is not going to be for everyone and a productivity app won’t be for everyone. It’s about finding out what works best for you.
In episode 28 of Art of the App Podcast, Jessica Bledsoe and I discuss the importance of not being “busy” and pushing but instead letting things come easily to us. We also dig into how we reconcile wanting to make an impact and do our best work in the world but not wanting to be constantly busy.
Jessica Bledsoe is a serial entrepreneur, dog mom, part-time van lifer, and the co-founder of pav*r, a time management app that integrates with your Google Calendar. Jessica is passionate about helping business owners and busy people reclaim their time so they can live more and work less.
Some of the things Jessica Bledsoe and I discuss:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Art of the App and Michelle Cherian at https://artoftheapp.buzzsprout.com/
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Guide for Creating a Product People Adore
Work with Michelle Cherian
CONNECT WITH JESSICA BLEDSOE:
Website
With the increasingly visible mental health crisis that is impacting our world, it’s important that people find support no matter where they live. Creating a mental health toolkit and finding a community that understands what you’re struggling with can be especially beneficial. In episode 27 of Art of the App Podcast, Tamar Blue and I discuss the importance of mental health support. We also dig into how there are benefits to having a support group along with professional help.
Tamar Blue is the founder and CEO of MentalHappy, an online mental health platform on a mission to make mental health care accessible, affordable and stigma-free for everyone. After selling her first company—an online staffing platform— in 2013, Tamar decided to pursue her passion in the mental health technology space. Today, MentalHappy helps people around the world overcome challenging life events and improve their daily lives through positive, peer support, including free, low cost and anonymous support groups, as well as self-help toolkits. Having suffered from panic attacks most of her life, Tamar personally understands the difficulty people face in finding the emotional support they need to lead happier, healthier lives. Tamar was recently recognized as a "Forbes Next 1000" honoree and just closed her first seed round of $1.1Million dollars for MentalHappy.
Some of the things Tamar Blue and I discuss:
Thank you for listening! Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
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CONNECT WITH MICHELLE CHERIAN:
Free Gift: Guide for Creating a Product People Adore
Work with Michelle Cherian
CONNECT WITH TAMAR BLUE:
MentalHappy
With 90% of the United States not getting an adequate daily intake of vitamins and minerals, it’s no surprise that the lack of micronutrients is causing issues like fatigue, stress, mood imbalance, and even chronic illness. It’s hard to get the nutrients you need everyday from your food alone. When you layer on genetics that adds another complication.
In episode 26 of Art of the App Podcast, Rachel Soper Sanders and I discuss the importance of micronutrients and its role in a person’s overall health. We also dig into the four key pillars of how people stay healthy: nutrition, sleep, movement, and mental health. All these pillars play into each other and they all matter for each other.
Rachel Soper Sanders, CEO and co-founder of Rootine, spent her career in high-stress roles that required her to maximize the time she had — first as an investment banker and now as a startup founder and first-time mom. For her, that means doing everything she can to stay healthy and ensuring she is performing at her best both mentally and physically throughout the day. Early on in her career she was suffering from burnout, fatigue, stress, and brain fog which hampered her ability to give her best everyday. As she had done in the past when looking to solve health concerns, she turned to nutrition and fitness as a way to get more from her day when sleep wasn’t always an option - constantly iterating on products, exercises, and ways to fuel her body to add performance gains throughout the day. Through this, she learned that what she puts into her body everyday matters when it comes to her work, fitness gains, and the type of parent and partner she is able to be. She also learned that investing in self-care matters; the more you invest in taking care of yourself the better output you will have and investing early and often could help tremendously in the long term.
Some of the things Rachel Soper Sanders and I discuss:
Health optimization is not just for the standard biohacker of the world. The more you know about your body, the better choices you can make.
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future. And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Art of the App and Michelle Cherian at https://artoftheapp.buzzsprout.com/
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Guide for Creating a Product People Adore
Work with Michelle Cherian
CONNECT WITH RACHEL SANDERS:
Rootine
RESOURCES:
The Tell-Tale Brain by V.S. Ramachandran
After many years in the industry, Tatiana Figueiredo has learned a lot of lessons, one of which is that you cannot replace the power and presence of a loyal and engaged community. She’s worked with community founders in a variety of industries to build profitable businesses that reflect them as people.
In episode 25 of Art of the App Podcast, Tatiana Figueiredo and I discuss how to build sustainable communities. We also dig into how you can build a thriving community based on your own core values.
Tatiana Figaredo is a community strategist and coach for community founders who are facing product, community, or growth challenges. The work she does now is the culmination of her experience in marketing and sales for small businesses, managing technology teams and projects and building and running her own businesses in tech, e-commerce and events.
Some of the things Tatiana and I discuss:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Art of the App and Michelle Cherian at https://artoftheapp.buzzsprout.com/
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Guide for Creating a Product People Adore
Work with Michelle Cherian
CONNECT WITH Tatiana Figueiredo:
Website
RESOURCES:
Building Brand Communities Book
Sometimes we are afraid to publicly tell our personal stories because we think the conversation should happen only with close friends. Other times, we feel like we have a purpose and a passion, but not a “good” story to tell. In today’s episode we are changing the narrative - literally - to talk about the dangers of not sharing your story and how to be brave so you can make a bigger impact.
In episode 24 of Art of the App Podcast, Brielle Cotterman and I discuss the importance of sharing your whole story. We also dig into how you can feel confident sharing your story even when you don’t think it might be worth sharing.
Brielle Cotterman is a TEDx Speaker, Contributor at Entrepreneur, Activist Against Domestic Violence, Publicity Expert, and Celebrity-Maker. She has spent the last decade helping clients to craft and scale Dream careers to 7 figures and beyond by leveraging their personal stories and passions in order to create speaking tours, author award-winning books, procure media placements, and inspire the millions of people that need to hear their story. She is a survivor of attempted murder and domestic violence and an advocate for a world where intimate partner abuse is not tolerated and survivors are met with empathy.
Some of the things Brielle and I discuss:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future. Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Art of the App and Michelle Cherian at https://artoftheapp.buzzsprout.com/
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Guide for Creating a Product People Adore
Work with Michelle Cherian
CONNECT WITH Brielle Cotterman:
Website
There is a huge benefit to creating a purpose-led strategy for your business breathing it into every aspect of the company. In episode 23 of Art of the App Podcast, Kathy Varol and I discuss the importance of building purpose into your business model..
Kathy is an expert at driving profit with purpose. Kathy created the Global Purpose (corporate social responsibility) strategy for Adidas, a 22 billion dollar global company. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brainpower of their employees. She shares her deep knowledge and “how-to” with clients, so they can skip the hard lessons and go straight to strategies that work.
Kathy has 20 years of experience across brand marketing, strategy and impact, working at established brands like Adidas, MillerCoors and Microsoft.
Kathy is a sought-after speaker, Purpose Strategy Expert, and CSR & ESG consultant who has spoken and facilitated workshops around the globe.
Some of the things Kathy and I discuss:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Art of the App and Michelle Cherian at https://artoftheapp.buzzsprout.com/
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Guide for Creating a Product People Adore
Work with Michelle Cherian
CONNECT WITH KATHY VAROL:
Website
Podcast
Have you ever been in a bad mood but wished you weren’t? The ability to control our thoughts and in turn control how we feel in the moment is super useful. Researchers have been able to help people quickly change their mood through something called mood induction. Erika learned this through her post-graduate studies and wanted to create a tool that would help the average person quickly change their mood - and she’s done just that with her app Moodally.
In episode 22 of the Art of the App Podcast, Erika Ferszt and I discuss the importance of stress management. We also dig into the tools you can use to change your mood in the moment. .
Moodally founder Erika Ferszt was raised in New York City, where she graduated from The Dalton School and New York University’s Gallatin School of Individualized Study. In her 20+ year career in advertising, she has won over 70 awards for her work, most notably in her role as the Global Advertising, Media & Digital Director at Ray-Ban.
Erika combined insights from these educational pursuits with her previous work as a high-ranking ad executive to create Moodally. Moodally offers extensively researched training courses that help employees combat workplace stress through the day-to-day management of their mood. Recently selected as an Entrepreneur-in-Residence at Harvard Ventures, she looks forward to sharing her vision with the world and helping organizations remove work-related stressors and effectively manage stress.
Some of the things Erika and I discuss:
Be sure to tune in to all the episodes to inspire founders and investors who are shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
Learn more about Art of the App and Michelle Cherian at https://artoftheapp.buzzsprout.com/
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Guide for Creating a Product People Adore
Work with Michelle Cherian
CONNECT WITH Erika Ferszt:
Website
While many different types of fitness experiences exist, Erica Pattni discovered the incredible balance of fitness and fun through her platform, ROWDY. While I’ve always loved how working out makes me feel since I was young, many Americans (75% to be exact) don’t enjoy goal-oriented fitness as much as the industry would seem to believe. This statistic helped inform how Erica Pattni is building her brand, ROWDY. In episode 21 of Art of the App Podcast, Erica Pattni and I discuss the importance of demographic awareness and marketing strategy.
Erica has spent many years in marketing from branding to market research. She was one of the first members of KIND, where she learned what it meant to roll up your sleeves and build something from the ground up. This started her passion for building brands. She created her own brand consulting business but eventually found that she was ready to create her own company, Rowdy.
Some of the things Erica and I discuss:
Erica has given listeners of Art of the App a coupon code. For $5 off a ROWDY plan use code: ART
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Art of the App and Michelle Cherian at https://artoftheapp.buzzsprout.com/
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Guide for Creating a Product People Adore
Work with Michelle Cherian
CONNECT WITH ERICA PATTNI:
Website
Erica’s Consulting Practice
RESOURCES
Get $5 off a ROWDY Subscription with code ART
Many expectant and new parents crave the same things: the support of a community and advice from medical experts. From her experience dealing with contact tracing of Ebola to her wife’s Thyroid cancer treatment, Camilla Hermann saw that community was a huge factor in reaching positive health results. As a result she co-founded Oath Care, a cohort based experience for maternal and pediatric care.
In episode 20 of Art of the App Podcast, Camilla Hermann and I discuss the importance of practicing healthcare in the community.
Camilla is an entrepreneur whose quest to find the most rigorous and impactful ways of doing good has led her to refugee camps in Ghana, an underground bunker in Jordan, Ebola hot zones in Sierra Leone, border towns in Liberia, hospitals in Texas, and vibro-acoustic chambers in New York. It was through these experiences that she honed her core strengths: unwavering integrity and getting shit done.
Camilla has built both for-profit companies and non-profit organizations. Her work has been featured by CBS News, Harvard University, Huffington Post, as well as at the Clinton Global Initiative University Conference, the United Nations NGO Conference, and as a semi-finalist for the Ashoka Changemaker Challenge.
Notably, Camilla developed a life-saving tech platform, Assisted Contact Tracing (ACT) to scale outbreak containment of Ebola during the 2014 epidemic in West Africa.
Some of the things Camilla and I discuss:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Art of the App and Michelle Cherian at https://artoftheapp.buzzsprout.com/
CONNECT WITH CAMILLA HERMANN:
Oath Care
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Guide for Creating a Product People Adore
Work with Michelle Cherian
RESOURCES
Conscious Leadership Group
Communication isn’t always easy. In fact, navigating hard conversations in a workplace is one of the most important skills you can learn as a leader. Today’s guest is Jade Connelly Duggan, a designer of organizational culture who teaches us how to detect early signs of team conflicts in the workplace.
In episode 19 of Art of the App, Jade Connelly Duggan shares the importance of designing workplace culture early and often. We also discuss how you can detect and prevent conflict in your team sooner rather than later because those who do this are able to grow their business 40% faster than those who suffer from workplace conflicts.
Jade Connelly Duggan is transforming team culture through her approaches in transformative leadership, social and communicative change and more. As a daughter to two pioneers in wellness and organizational structure, Jade is continuing in their footsteps and paving the way for businesses to effectively work together to build stronger companies by truly being in community with each other.
Some of the things Jade and I discuss:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Art of the App and Michelle Cherian at https://artoftheapp.buzzsprout.com/
CONNECT WITH JADE CONNELLY DUGGAN:
Website
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Guide for Creating a Product People Adore
Work with Michelle Cherian
RESOURCES MENTIONED
Merel Kreigsman
Building a community around your new business or start-up is something many people will tell you that you need in order to grow and expand; but how do you do that effectively and with realistic goals? Maia Monell explains in great detail exactly how to go about doing this to better your business, increase your growth, and stay focused on reasonable and actionable goals along the way.
In episode 18 of Art of the App Podcast, Maia Monell shares the importance of community throughout all aspects of entrepreneurship and Nav.it. We also discuss how you can build your own community effectively and the expectations vs reality around how to do so.
Maia Monell is the CMO and co-founder of Nav.it. Drawing on her background in fittech analytics (for some of the biggest sports teams in the industry), she’s bringing a new face to financial literacy and healthy goal setting on the app. Nav.it. Nav.it is a financial health platform supporting consumers as they build healthy daily financial habits, reinforced by community and facilitated by better banking products.
Some of the things Maia Monell and I discuss:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Art of the App and Michelle Cherian at https://artoftheapp.buzzsprout.com/
CONNECT WITH MAIA MONELL:
Nav.it
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Checklist for Creating and App with Superfans
Work with Michelle Cherian
Stories have been told for thousands of years. When there’s an emotional link and we can picture them in our minds we remember them better. That’s why research has found that stories are 22 times more memorable than facts or figures.
In episode 17 of Art of the App, Donna Griffit shares the importance of storytelling in anything from pitch decks to job interviews. We also discuss how you can pull things from your life to create a compelling story for your business.
Donna Griffit, Corporate Storyteller, has worked globally for over 17 years with Fortune 500 companies, Start-Ups and investors in a wide variety of industries. She has consulted and trained clients in over 30 countries, helping them create, edit and deliver verbal and written presentations, pitches and messages. Donna has the ability to magically spin raw data into compelling stories that captivate audiences and drive to results. Through her guidance clients have raised over a billion dollars.
Some of the things Donna Griffit and I discuss:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
Learn more about Art of the App and Michelle Cherian at https://artoftheapp.buzzsprout.com/
CONNECT WITH DONNA GRIFFIT:
Website
CONNECT WITH MICHELLE CHERIAN:
Free Gift: A Guide for Creating a Product People Adore
Work with Michelle Cherian
RESOURCES
Flow
Ikigai
Social media is not set up to drive thoughtful and meaningful discussions and there is a gap for girls and young women to have a space to call their own.
In episode 16 of Art of the App Podcast, Naama Barnea-Gorly shares the importance of building a community of girls and young women to talk peer to peer or seek advice for generations ahead of themselves.
Naama Barnea-Goraly M.D. received her medical degree from the Hebrew University and Hadassah Medical School in Jerusalem, Israel, and her clinical training in Child and Adolescent Psychiatry as well as a postdoctoral neuroimaging research fellowship at Stanford University. She then went on to work as an instructor and brain researcher at Stanford. Her research on brain structure in disorders affecting social cognition was published extensively in leading psychiatric and neuroscience journals,and presented in international conferences.
In the course of her work she became interested in gender equality and the importance of supportive authentic communities, especially for girls and women. This led her out of the lab and into the real world to found “Girltelligence”, an empowerment app for teen girls and young women to find a supportive community, and resources to support their mental health and to help them reach their full potential.
Some of the things Naama and I discuss:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Checklist for Creating and App with Superfans
Work with Michelle Cherian
CONNECT WITH NAAMA BARNEA GORLY:
Email: naama@girltelligence.com
Website
Coaching can have such a positive impact on your life; but most of the time, personal, business, and professional coaching can come at a high financial cost. With peer coaching, there is more accessibility to quality coaching.
In episode 15 of Art of the App, Claire Shorall shares the importance of having unbiased peer support and coaching in your life.
Claire Shorall is the co-founder and CEO of Topknot, a coaching system for women to live their most fulfilled lives. Prior to starting Topknot, Claire was an award-winning educator and VC investor. She is best known for her work spearheading computer science education in Oakland, CA’s public schools. Claire graduated from Rice University where she competed for the Owls in Cross Country and Track.
Some of the things Claire Shorall and I discuss:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH MICHELLE CHERIAN:
Free Gift: The Guide to Create a Product with Superfans
Work with Michelle Cherian
CONNECT WITH CLAIRE SHORALL:
Topknot
LINKS MENTIONED IN THIS EPISODE:
Bravery by Alexi Pappas
As women, non-binary individuals or anyone else with an oppressed identity, there is power in taking up space and owning your own story without the motive of getting a job, getting more followers, or whatever else the reason may be.
In episode 14 of Art of the App Podcast, Kt McBratney shares the importance of embracing your life journey and sharing it with others. We also discuss how you can use Own Trail to seek inspiration, advice and support from other empowering and amazing women.
Kt McBratney is obsessed with disrupting the status bro. She’s the co-founder and chief brand officer at OwnTrail, the peer support system for women built on the authentic sharing of our unique paths through life. She’s spent her career building non-bullshit brands as a seasoned tech and marketing leader, strategist and connector. Kt is also a visual artist, toddler mom and borderline book hoarder.
Some of the things Kt and I discuss:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Checklist for Creating and App with Superfans
Work with Michelle Cherian
CONNECT WITH KT MCBRATNEY:
Own Trail
Instagram- Own Trail
Instagram- @k_to_the_t
Although the workforce has changed over the years, the workplace has not. When women leave the workforce for childcare they have many hurdles to overcome when they decide they're ready to return.
In episode 13 of Art of the App Podcast, Ashley Connell shares the negative effects women face after taking a step away from the workplace and the importance of advocating for them upon their return. We also discuss how the Prowess Project can give peace of mind knowing there are options for you to get back into the workforce.
Ashley Connell, CEO and Founder of Prowess Project, is one part fearless entrepreneur, one part fearless women’s advocate landing her thought leadership pieces in Forbes, Built in Austin and at SXSW. For the first 15 years of her career, she was an award-winning tech marketer in both Austin and London. Ashley’s unstoppable drive to have both a career and time for family motivated her to start Prowess. Now she’s committed to changing the lives of overloaded employers, women seeking rewarding work, and doing all she can to close the gender gap. In her pretty much non-existent spare time she enjoys yoga, walks with her bulldog, cheering on her beloved Longhorns, and spaghetti and meatballs.
Some of the things Ashley and I discuss:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH MICHELLE CHERIAN:
Free Gift: The Guide to Creating a Product People Love
Work with Michelle Cherian
CONNECT WITH ASHLEY CONNELL:
Website
An athlete isn’t defined by the person who shows up to the gym 5 or 6 days a week. There is an athlete in all of us and when we’re able to have a personalized experience we’re able to optimize our potential.
In episode 12 of Art of the App Podcast, Lynette Perkins shares the importance of transitioning fitness into a hybrid model of in person and virtual. We also discuss how her new startup, Atom is changing the game for athletes to use their data alongside their coaches to have a better overall athlete experience.
Lynette has a business and computer science background with a passion for building businesses and products. She is the founder/ CEO of Bohemian Innovation, an award-winning software consulting firm that integrates business and product strategy with technological know-how to help guide businesses from application ideation through to release.
Lynette specializes in customer-facing software experiences, IoT-connected devices, B2C businesses, and has been passionate about the health and fitness field for over 15 years. She’s helped businesses and startups achieve their goals while transforming industries and setting new user experience standards along the way. She works collaboratively with clients to help them attain their business objectives more effectively, and develop long-term relationships built on trust and results. Lynette has a passion for finding new ways of bringing innovative and emerging technology into new spaces. In addition to all of this, she is also a founder of IFR Ventures, a capital investment lab that provides resources and strategic guidance to help health and wellness software and CPG products get to market quickly.
Lynette also stays engaged with her community by serving as a board member for Big Brothers Big Sisters of Central Texas, as well as advising and mentoring several other nonprofits and small businesses. Ultimately, she believes that the entrepreneurial spirit can help drive the greater good.
Some of the things Lynette and I discuss:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Guide to Creating a Product People Adore
Work with Michelle Cherian
CONNECT WITH LYNETTE PERKINS:
Website- Atom
Website- Bohemian Innovation
There are hundreds of apps on the market for women trying to conceive naturally but very few, if any, for women going through fertility treatments. Considering the number of women with unexplained infertility, this is an area that desperately needs support.
In episode 11 of Art of the App, Ravid Israel shares the importance of changing how we approach infertility diagnosis. We also discuss how to make educated decisions in your own journey with a supportive community at your side.
Ravid Israel is the founder of Embie, the first app exclusively designed for women going through fertility treatments. What started as fertility preservation and quickly turned into fertility treatments of her own, Ravid realized there was no app for women going through these treatments. Ravid started tracking all things related to her fertility and treatments in excel, her phone’s calendar and traditional TTC apps. She quickly noticed some patterns as she started comparing her cycles and began advocating for changes t o her Protocol. The result was better quality eggs and higher fertilization rates. She knew right then and there that other women needed this information too and Embie was conceived.
Ravid’s fertility journey began in 2012 with a Cervical Cancer diagnosis, followed by severe endometriosis, multiple fibroids, and an MTHFR mutation. This prompted a move abroad for more affordable reproductive care which was followed by 6 full IVF cycles, 4 transfers and a lot of experimentation. After 5 IVF cycle attempts with a partner, Ravid succeeded on her Single Mother By Choice/first donor cycle, which resulted in the birth of her son in Nov 2020!
Some of the things Ravid and I discuss:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Checklist for Creating and App with Superfans
Work with Michelle Cherian
CONNECT WITH RAVID ISRAEL
Download Embie
Instagram- @embieapp
Instagram- @embie2baby
With exorbitant amounts of clothing waste in the United States, it’s important we do our part to ensure we don’t contribute to that waste. Buying second-hand is an easy way to do just that.
In episode 10 of Art of the App Podcast, Haley Lieberman shares the importance of conscious consumerism in a fast-fashion world and what her circular marketplace Shop Tomorrows is doing to lead the way. She also gives us some tips on how to create a more sustainable closet as a consumer.
Haley Lieberman is the founder and CEO of Shop Tomorrows, the marketplace for modern parents to trade up goods between neighborhoods, networks and beyond. She has worked as a costume designer and stylist for stage, screen and print for the likes of New York Fashion Week, The Metropolitan Opera, and commercials for Pepsi-Cola and Johnson + Johnson. After a decade of work on large-scale operas, films and commercials she became disturbed by the amount of textiles wasted by the industry, and estimated that per year she was contributing to nearly $1 million dollars of clothing that had nearly no life beyond its immediate use. Motivated to make a difference, she went on to research and teach fashion history and sustainability in universities throughout the Northeast.
Some of the things Haley and I discuss:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH HALEY LIEBERMAN:
Shop Tomorrow’s
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Checklist for Creating and App with Superfans
Work with Michelle Cherian
RESOURCES/BOOKS
Backable
Play Bigger
We can all understand feeling overwhelmed with the stresses of life and looking for support to help with that, but then feeling like we don’t know where to start. That’s exactly what led Jane Buescher to create Toucan, an app that helps people openly speak their minds, and listeners to lend an ear while feeling that they are not alone in their experiences.
In episode 09 of Art of the App Podcast, Jane Buescher shares the importance of peer support setting, not as a substitute for therapy but as a way to speak or listen to your peers in an impactful way.
Jane Buescher, the Co-Founder and CEO of Toucan, has experience spanning finance, operations, management, and strategy, across financial services, recruiting, and tech. Toucan is a mobile, audio platform that bridges the gap between existing social and professional support systems by pairing two users (Speaker and Listener), peer-to-peer, one-on-one and anonymously, for Huddles via its proprietary app.
Some of the things Jane and I discuss:
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CONNECT WITH MICHELLE CHERIAN:
Free Gift: Checklist for Creating and App with Superfans
Work with Michelle Cherian
CONNECT WITH JANE BUESCHER:
The Toucan App
RESOURCES
Anthem Digital Incubator
Maybe You Should Talk To Someone by Lori Gottlieb
It isn’t easy to navigate tough growing-up conversations around mental health, reproduction, empathy, and diversity. The struggle certainly lies in the antiquated ways our society has decided to address them. That’s where Maro, an app for this exact problem, comes in.
In episode 08 of Art of the App Podcast, Kenzie Butera Davis shares the importance of using our voices to bring about the change we want to see in the world. We also discuss how you can have important conversations with your own kids about topics like mental health and sex education.
Kenzie Butera Davis and her co-founder, Lilly Mittenthal, launched Maro because they truly believe (and have the research to back it) that preventative education has the power to incite transgenerational impact--decreasing rates of suicide, bullying, rape & sexual assault and more.
Some of the things Kenzie and I discuss:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Checklist for Creating and App with Superfans
Work with Michelle Cherian
CONNECT WITH KENZIE BUTERA DAVIS:
Maro
When looking at a product through the behavioral science lens we can track three key factors that lead to success — accessibility, daily habits, and community reinforcement. In episode 07 of Art of the App Podcast, Erin Papworth and I discuss the importance of demystifying the conversations around money and financial wellbeing. We also discuss how you can have a better relationship with money when you understand that it’s just a tool.
Erin Papworth is the CEO and co-founder of Nav.it, a financial health platform supporting consumers as they build healthy daily financial habits, reinforced by community and facilitated by better banking products. Erin brings her behavioral science background to the financial technology industry to shift the narrative around money and define a new age of financial well-being for all.
Some of the things Erin Papworth and I discuss:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ERIN PAPWORTH:
Nav.it
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Checklist for Creating and App with Superfans
Work with Michelle Cherian
RESOURCES MENTIONED IN EPISODE:
Center for Humane Technology
American Fintech Council
5 out of the 9 body shapes are underrepresented in the fashion industry. This creates an inclusion gap where consumers can’t find pieces that fit well or flatter them. Not only is this a problem of inclusivity, but it’s a billion-dollar opportunity.
In episode 6 of Art of the App Podcast, Camilla Olson shares the importance of changing the direction the fashion industry is headed. We also discuss how you can be on the right side of this change using her platform, Savitude.
Camilla Olson is a serial entrepreneur who is driven by curiosity. It's led her to successfully complete her undergraduate degree in microbiology and advanced degrees in business and fashion design. Her career has covered electron microscopy, venture capital, predictive modeling, her own fashion e-commerce label, and now the AI retail technology company Savitude.
Some of the things Camilla Olson and I discuss:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH CAMILLA OLSON:
Website
Email: Camilla@savitude.com
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Checklist for Creating an App with Superfans
Work with Michelle Cherian
In episode 5 of the Art of the App Podcast, my guest Brooke Harley is sharing the importance of educating yourself past college and the actionable steps you can take right now to continue your education to learn tactical and useful skills. Some of the talking points Brooke Harley and I go over in this episode include:
Before closing her pre-seed round for Class Rebel, Brooke Harley was an angel investor who raised $32 million for her first venture capital fund. As both an investor and a founder, she has made hundreds of pitches, heard hundreds of pitches, made all of the mistakes and eeked out a few successes.
Prior to Class Rebel, Brooke reported to the C-suite at lululemon for 6 years and prior to lululemon was a corporate attorney.
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, subscribe, rate and review the podcast and tell me your key takeaways! I’d love to hear from you.
CONNECT WITH BROOKE HARLEY:
Class Rebel
Instagram- Class Rebel
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Checklist for Creating and App with Superfans
Work with Michelle Cherian
PEOPLE MENTIONED IN EPISODE:
Sac Six
Scott Galloway
Jodi Monelle
Alvin Glay
Whether we realize it or not, we judge others based on their appearance and even their actions before we take a chance to get to know them. These biases can lead to missed opportunities with regard to relationships and connections. Taly Matiteyahu is solving this in the dating realm with her new audio-only blind speed dating app, Blink.
In episode 04 of Art of the App Podcast, Taly and I are discussing:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Checklist for Creating and App with Superfans
Work with Michelle Cherian
CONNECT WITH TALY METITEYAHU:
The Blink Date Website
Being a kick-ass boss woman in corporate America is not easy and when you add-in having a family, finding balance becomes even more challenging.
In episode 3 of Art of the App Podcast, Vanessa Jupe is sharing the importance of finding balance in your life and actionable steps you can take right now to design a life for yourself that brings you joy. Some of the talking points Vanessa and I go over in this episode include:
Vanessa’s advice — don’t be scared if you are the only woman in the room because you are special and your voice should be heard. Be sure to tune in to all the episodes to receive tons of practical tips on designing a life full of empowerment, celebration, and balance and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me. And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH VANESSA JUPE:
Website
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Checklist for Creating an App with Superfans
Work with Michelle Cherian
LINKS MENTIONED IN EPISODE
Story 10X
No Rules Rules
Sara Blakely’s Masterclass
Great leadership and management are at the heart of every great company. In this episode of the Art of the App Podcast, my guest Alex MacCallum shares her experience of leading successful teams and actionable steps you can take right now to be a better manager and leader. Some of the talking points Alex and I go over in this episode include:
Alex’s advice — for anyone entering their career, be yourself. Lean into the way that you are wired and trust that it is valuable and you don’t need to change anything about yourself. Be sure to tune in to all the episodes to receive tons of practical tips on innovation & leadership and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me. And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ALEX MACCALLUM
CONNECT WITH MICHELLE CHERIAN}:
Free Gift: Checklist for Creating an App with Superfans
Work with Michelle Cherian
LINKS MENTIONED IN EPISODE
The First 90 Days Book
The Sum of Us Book
What does the future of education look like, where should we be investing and who are the key stakeholders?
In this episode of Art of the App Podcast, Jessica Millstone shares her views on the future of education as well as insights on education trends and how she set up her venture fund. Some of the talking points Jessica and I go over in this episode include:
Be sure to tune in to all the episodes to receive inspiration from founders and investors shaping the future.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH JESSICA MILLSTONE
Twitter- Jessica Millstone
Twitter- Copper Wire Venture
Linked In
CONNECT WITH MICHELLE CHERIAN:
Free Gift: Checklist for Creating an App with Superfans
Work with Michelle Cherian
In each episode of Art of the App, I talk with trailblazing founders, investors and other top minds to discuss their journey and role as agents of change. We dig into the frameworks, thought processes and values that help guide them from early ideas to the stand-out products and brands that people love and trust. Plus, what routines and philosophies do they live by and who are they learning from right now?