UgliVentures: Marketing for StartUps: Recent Episodes
UgliVentures
Marketing for Startups by Ugli Ventures: Marketing for Startups is a podcast dedicated to early-stage founders trying to navigate, build, and grow their startups. Hosted by veteran marketer, Victoria Hajjar, who passes on the lessons she has learned being a marketing director for over 10+ years in different markets and verticals around the world. Each week, she shares the strategies, insights, and habits to teach you how to manage a profitable marketing program that will grow your business and gain the traction you need to raise capital.
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
If you're struggling to find product-market fit, it may be enticing to start fiddling around with your product. Changing it. Tweaking it.This is the premise of Alex Hormozi's book $100M Offers and the subject of today's podcast. UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
If you want to get in on the word-of-mouth action, today I'm sharing 10 Simple Ways to Get Customer Reviews. These ideas are so easy to implement, you can get started today!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
If you have your Marketing Machine mapped out and are having a hard time managing it all, this episode is for you. Today, I'm sharing the practical, tactical tips you'll need to manage your marketing program without pulling all your hair out.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Want to know how to structure your ads for maximum results? There is a secret to running ads that not many founders know and I am excited to share it with you today. Tune in to day's episode to learn all about this three-phase strategy that will warm up an audience and gets them ready to purchase with you. COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
When you're business is ready for it, ads are the most effective way to reach more people and make a significant revenue jump in your business. It could be the thing to push you from 6 to 7 figures in your business this year. Don't fall into the trap of wasting money on ads and preventing yourself from the growth we both know is possible when you read a ton of more people. COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
This week's episode is going to feel a bit different. I'm speaking to my TikTok Bestie and Founder at Clickx, Solomon Thimothy, about all things marketing. Clickx is a marketing intelligence platform for brands and marketers to plan, execute and measure all their online marketing campaigns. COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Are you looking for ways to improve your marketing funnel? Have you noticed leaks in your funnel that are preventing your prospects from converting? If so, I've got just the thing for you! If you're serious about plugging up those holes in your marketing funnel and increasing conversions, then this podcast episode is a must-listen! It's full of information that will help you create a scaleable system that truly works. COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Are you ready to take your business from 6 to 7 figures? Then you're in luck.Today I'm offering 3 tactical things you start working in your business today that will help you reach that illusive 7 figure mark. COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
In this week's episode, you'll learn:* The 6-step process to creating a marketing budget * What expenses you should consider when calculating Cost per Lead (CPL) * And the one thing that everyone does wrong in creating a marketing budget (so you don't repeat the same mistake)
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
In this week's podcast, we discuss the importance of measuring the ROI of your marketing efforts. I share insights and strategies on how to effectively track and analyze the performance of your marketing campaigns, and how to make data-driven decisions to improve your ROI. COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Today on the podcast, I'm talking about a practice that can help you reconnect with your big vision and make it shine even brighter in your mind. COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
This time of year is a great moment to get really strategic and do a bit of pruning on our marketing effort to maximize impact.Here are the 5 things I am definitely not doing in 2023. Want to know what they are? Take a Listen. COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
I love Lazy Yearly Planning. No fancy planners or crazy software required. Just your good intentions and 1 hour blocked off... Want to hear how I do it? Take a listen. COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Today on the podcast, I am talking with Meg Clarke from Clapping Dog Media. She is a master at growing organic traffic and has spent years learning everything she can about how exactly Google works. She and her team have mastered the strategies and tactics you need to help you turn your website visitors, into raving fans that actually stick around. COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Many founders I consult for believe it is more important to spend time growing their social media platforms, but that is a mistake. In today's episode, I break down how to accomplish your list growth goal.
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Do you want to know what is the biggest lie that female founders are sold, which is holding them back and keeping their businesses small? Take a listen!
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
I have a secret for you. Social Media is not an awareness channel.
Do you want to know how is social media marketing working out for you? Let's dive in!
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
I'm guessing you're a little confused about why SEO is so important, how it works, and what you need to do to get started. Well, you're in luck because that is exactly what I am talking about on today's podcast.
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
In today's podcast, I am sharing some important questions you should be asking your Ad Manager to make sure they are being strategic and thorough in the work they are doing.
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
We have made it to the 100th episode of the Marketing for Startups Podcast! If you have been a loyal listener, I want to tell you how incredibly grateful I am to be a part of your weekly routine.
Today, we are bringing it back to basics and talking all things Lead Generation. If finding new customers is a pain point for you, listen in!
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
In this episode, I am sharing the 5 Traits of a Great Startup Leader You Can Adopt Today. Little action items you can easily implement that will get you going on your path to being the type of leader who can build the company of your dreams. Let's dive in!
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Have you hired marketing freelancers or consultants and been totally disappointed? Or maybe you've had some people working in your marketing team and are unsure of the ROI? Today I am sharing the #1 mistakes that founders make when hiring people to work on their marketing and my exact formula for getting you on track.
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Today I am sharing the absolute best way to hire people to work for your startup. This is a plan that I have used again and again to fill marketing departments with high-quality people.
This is a juicy episode filled with actionable insights that will help your startup success. Hiring the wrong person will cost your time and money. Learn from my mistakes!
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Are you dating your Ideal Client? If not, I suggest you break out the corsage and reserve the limo because it's time to get intimate with the people you are trying to sell to.
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Millions of businesses are started each year here in the US. That means tons of founders are looking to connect with potential buyers by any means necessary. You must find your way to intentionally stand out. And that is just what we are talking about in this week's episode of the Marketing for Startups Podcast.
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Did you know that there are tools that can actually show you the exact ads that your competitors are running, the production, cost, keywords-- everything. Can you imagine how much money that would save you? That is what we are digging into today. All the ways in which you can spy on your competitors to gain a competitive edge.
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Today on the podcast I am breaking down the 7-steps to build a Scalable Go-To-Market Strategy. Building a GTM Strategy is the way that you launch or relaunch your product/service. It's a way for you to feel more grounded and intentional in all the work that you do for your startup each and every day.
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
We are all striving to grow and expand in our businesses. To increase revenue and achieve success. But what is the formula to actually activate sustainable growth for your startup? It all begins with goals and metrics.
FREE SCORECARD TEMPLATE: https://www.ugliventures.com/scorecard
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
One of the most important metrics to understand for your start-up is the Client Acquisition Cost (CAC) to Customer Lifetime Value (LTV) ratio. The CAC to LTV ratio is the formula that will tell you exactly how much you can/ should be spending to on marketing to bring in new business. If your ratio is low, it could mean that you could be wasting money in the long term.
Let's start by understanding this.
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Today we are talking about the importance of taking the time to set up a proper dashboard and scorecard for your business is essential to understand what is working/not working, how to improve the permanence of sales and marketing, and to know exactly where to invest your time and money.
MARKETING SCORECARD
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
In order to create a strong brand, you must have a level of consistency across all areas of digital marketing. Learn how to create a Content Style Guide and train your marketing team for flawless execution.
FREE TEMPLATE: Content Style Guide.
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Have you ever wished that you were more data-driven? Have you found yourself in an embarrassing situation where you were asked to quantify the results of a certain campaign or marketing activity and weren't sure what to say? Does your heart feel like it's going to beat out of your chest when a colleague or investor wants to grill you about the numbers? If that is you... please listen to this episode.
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING QUARTERLY GOAL CHALLENGE: https://mailchi.mp/dd100fd0dbef/r2v90s5s9d
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Running a Startup is crazy. Not just the amount of work, but the fact that we all don't really know what we're doing 100% of the time. Entrepreneurs are famous for "building the plane while flying," and I haven't found a truer way to describe Startup life. Join me in today's episode about goal planning. MARKETING QUARTERLY GOAL CHALLENGE: https://mailchi.mp/dd100fd0dbef/r2v90s5s9d
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Dale is an incredible Sales Leader whose resume includes Tesla, Twitter, and Gusto. But what is more remarkable is that Dale has lead not one, not two, but THREE teams through the IPO process. Aside from this being an exciting personal accomplishment, she is a well of knowledge regarding what it takes to IPO as an organization and the team needed to make it happen. Join our conversation! CONTACT DALE: https://www.linkedin.com/in/dalemsaxman/
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING QUARTERLY GOAL CHALLENGE: https://mailchi.mp/dd100fd0dbef/r2v90s5s9d
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
A big mistake I see founders make is not treating sub-contractors like internal team members. Even if you only have one or two employees (or non at all) it is still beneficial to function like a larger organization. Join me on this episode and learn how and why to do it!
MARKETING QUARTERLY GOAL CHALLENGE: https://mailchi.mp/dd100fd0dbef/r2v90s5s9d
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Why all of the marketing targets should be rooted in helping the sales team achieve their goals? According to MarketingProfs, companies with aligned sales and marketing teams experience 38% higher sales win rates as well as 36% higher customer retention rates. Learn more about Goal Setting with me in today's episode!
MARKETING QUARTERLY GOAL CHALLENGE: https://mailchi.mp/dd100fd0dbef/r2v90s5s9d
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
The difference between the companies that make progress versus the teams that flounder and fail is two things: structure and commitment. And it all starts with goal setting and getting alignment with your team.
If you want me to guide you step-by-step through this process, you can join my free quarterly planning challenge.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING QUARTERLY GOAL CHALLENGE: https://mailchi.mp/dd100fd0dbef/r2v90s5s9d
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Marketing can feel extremely overwhelming. There are so many pieces of the puzzle to put together, but as a Startup, you are probably most focused on getting in front of potential customers. This is your number one concern.
These are some ways to get in front of your potential clients. Take a listen!
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
What if I told you that success was 100% dependent on mindset and attitude? That you would achieve anything you wanted in life if only you believe in yourself and the possibilities? Today I had the immense pleasure of sharing a conversation that I had recently with my business BFF Linda Andrews.
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
When Olga Sinnreich had the opportunity to launch her powdered soap company, MadeUp Gossip, she knew that it would require a cash infusion to get started. This is what led her to Kickstarter.
Join me in this episode to discover her entrepreneurship journey.
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Are you having a problem with a high churn rate? If so, there are specific actions you can take to make sure that your customers stick around. Take a listen!
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
GO TO MARKET RESOURCE: www.ugliventures.com/gotomarket
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
All viable businesses have a strong and healthy email list that allows you to nurture and build relationships with your potential customers and get them ready to buy from you. It’s an essential part of the Client Value Journey.
But how do you actually get people to join your email list? This is where lead magnets come in.
That is what we are digging into in today's episode.
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
CLIENT VALUE JOURNEY: https://www.ugliventures.com/post/what-is-a-go-to-market-strategy-why-you-need-one
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
When I started my business, I was eager to connect with other entrepreneurs. That was easier said than done. As a mom working from home, there weren’t a ton of opportunities to meet new people. Let alone other business owners. Go with me on this one!
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
This week I'm talking with R "Ray" Wang, one of the top technology analysts in the world and the Founder, Chairman, and Principal Analyst of Silicon Valley-based Constellation Research Inc.
In his latest book, Everybody Wants to Rule the World, he offers founders and business leaders a groundbreaking new guide that shows you how to adapt your business to thrive among digital giants, including Google, Facebook, Apple, and Amazon.
CONSTELLATION RESEARCH INC: https://www.constellationr.com/ https://www.youtube.com/user/ConstellationR UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Today is a special day and episode! It’s Take Your Child to Work Day. And so, I’ve done what will probably be the most important interview of my life. Join me as I dig deep with my son, Mateo, as we talk about bringing his business idea to life.
Today we're talking about what your business needs to survive and thrive. Being an entrepreneur can feel quite vulnerable just like being a parent. But if we think about our businesses taking on a human form, we can understand that just like us, businesses have a certain set of needs that must be satisfied in order for it to thrive.
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Why is it that brands tend to fall short when communicating what their brand values are? I think it is because of the unclarity around what Brand Pillars are, and how to use them. Let's dive in!
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
HOW TO CREATE A BRAND STYLE GUIDE: https://www.ugliventures.com/post/delivering-a-consistent-brand-experience-in-2022
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Today, I invite you to go inward. Are you living the dream life you imagined when you thought about starting your business—or do you feel lost, defeated, and completely burnt out?
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING QUARTERLY GOAL CHALLENGE: https://mailchi.mp/dd100fd0dbef/r2v90s5s9d
The pressure and the stress of bringing a dream to life when there is so much riding on it, it’s no wonder that burnout is at an all-time high. So today, I want to go through a couple of steps. Four steps. Exactly. That you need in order to create more mental space, more internal freedom, and less stress in your business when it comes to marketing.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING QUARTERLY GOAL CHALLENGE: https://mailchi.mp/dd100fd0dbef/r2v90s5s9d
THE PERFECT MARKETING SCORECARD: https://docs.google.com/spreadsheets/d/1pKeCpHCSOWRWsav-DKPBgsDF76gEip5V/edit#gid=975706815
MARKETING STRATEGY SCHOOL COHORT WAITLIST:
The difference between the companies that make progress versus the teams that flounder and fail is two things: structure and commitment. And it all starts with goal setting and getting alignment with your team.
If you want me to guide you step-by-step through this process, you can join my free quarterly planning challenge.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING QUARTERLY GOAL CHALLENGE: https://mailchi.mp/dd100fd0dbef/r2v90s5s9d
Any leaks should be fixed immediately and prioritized over other projects for the quarter. Crafting and taking care of your Client Value Journey funnel is important. Don't get distracted by shiny objects. Master the basics of marketing and make sure your funnel is tight and converting well.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Today I'm going to be sharing with you the best marketing scorecard of all time. I'm thrilled to show my masterpiece to you all. I hope you find it as useful as I do.
PERFECT MARKETING SCORECARD: https://docs.google.com/spreadsheets/d/1pKeCpHCSOWRWsav-DKPBgsDF76gEip5V/edit?usp=sharing&ouid=118214009378566142769&rtpof=true&sd=true
MASTER THE BASICS OF MARKETING: https://www.ugliventures.com/post/master-the-basics-of-marketing
DATABOX: https://databox.com?fp_ref=victoria26
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Magdalena is an entrepreneur, OKR coach, and consultant. Her startup, Heron, is redefining what it means to be productive for small business owners. Her methodology helps users organize their weeks so they can run a thriving business while maintaining their personal well-being.
THE KIWIS WEBSITE: https://thekiwis.app/
HERON IG: https://www.instagram.com/hello_heron/
APP SHEET: https://www.appsheet.com/
OKRs STEP-BY-STEP TRAINING: https://www.videoask.com/fmugd9d3k
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
In this episode, I'm going to break down the exact formula you should be implementing in your ads program to get real results.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
This week I’m talking to Sara Wilson, a Gen Z marketing expert, Facebook/Instagram alum, and founder of digital strategy consultancy SW Projects, where she helps clients like Nike, Bumble, National Geographic, Sony Pictures Television, the New York Times, and many others create and grow passionately devoted online communities.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Today I wanted to share some of my experiences managing a $1.2M ad program. You may be surprised to learn that an endless budget doesn’t solve everything– but it sure does help a lot. I also share exactly what you should be doing now if you don’t plan on using Ads to grow your business.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Today I am talking with Kemy Joseph who is the CEO & Co-Founder of F.E.A.R.S. Advantage, a consulting group on a mission to help 5 Million business leaders advance equity and implement DEI (Diversity, Equity, and Inclusion) in their organizations by 2030 to create a world where people of all backgrounds can live safely and thrive.
Resources:
5 Star Virtual Engagement Plan™ DEI Maturity Model I
In order to create a strong brand, you must have a level of consistency across all areas of digital marketing. Learn how to create a Content Style Guide and train your marketing team for flawless execution.
FREE TEMPLATE: Content Style Guide.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
I'm sharing this quick episode because I want to normalize the idea and the fact that this is absolutely part of the journey to any serious entrepreneur pursuing anything of value, going through moments of questioning, and having really challenging times, is sort of what you sign up for.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Do you remember the second person to fly across the Atlantic Ocean? How about the second person to walk on the moon? No. That doesn't ring a bell?
Being the first at something is a big deal. It sets you apart and is an easy story to communicate and remember. But what happens when you haven’t created something equivalent to the iPhone or self-driving cars? What happens when you have a great product but it’s not the first of its kind or the most innovative? Dig in with me into the importance of differentiation in your business.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Today I am going to offer you 3 ways in which you can get free help in your business. Help can come in many forms. Maybe you need extra hands on deck for an event or to help fill orders. Perhaps you need someone to help with remedial tasks. Tasks that are redundant or administrative and don’t help grow revenue. Or perhaps you need high-level strategic thinking in areas outside your expertise like marketing or human relations.
Let’s begin!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
RIIPEN SERVICES: https://riipen.grsm.io/czblu13lgbxf
Are you ready to go into 2022 more focused and full of joy?
This week I attempt to break down and simplify the three keys to success for any marketing program. My intention is to cut out the noise and give you a tactical strategy that will help you focus on what really matters to move the needle forward this upcoming year.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Do you really know what you want for your life and business? This may seem like a simple question, and it is, but answering it could be much more difficult. It is said that the first step to achieving any dream is actually defining it. Today, we are going to be focusing on just that, defining what we actually want in order to be able to plan and prioritize our lives, our businesses, and our marketing.
FREE MARKETING GOALS PLANNING MASTERCLASS: https://www.eventbrite.com/e/223619601247
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Do you get really excited at the end of the year, as I do? I have always been a person who adores goal setting. It is something that gives me great joy. But what often happens as the weeks and months pass, I get distracted. I find myself flying further and further away from my plans. If you experience this, you’re not alone. The solution seems to be cultivating a laser focus on what matters most.
FREE MARKETING GOALS PLANNING MASTERCLASS: https://www.eventbrite.com/e/223619601247
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
If you are anything like me, carving your own path comes with a lot of self-growth. My hope in sharing this list with you is to offer a glimpse into the people I choose to spend my time with-- innovative thinkers who are not only business savvy and incredibly motivating but also teach about mindset.
Join me on this journey of self-discovery and self-growth called entrepreneurship, because if something I learned from this, is that entrepreneurship is an inside job… one you must go through again and as again. Let's learn how to overcome failure.
TOP 5 METRICS FOR CREATIVE ENTREPRENEURS: https://mailchi.mp/ugliventures.com/5-metrics-for-creative-entrepreneurs?mc_cid=1653bb7ca8&mc_eid=UNIQID
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Listen now and get the right metrics that you need to start tracking to determine the health of your business and help you grow. If you need help getting started, I have shared the exact template I use for my business. I review this document with my team on a weekly basis, this helps get us aligned on what is working, what needs attention.
Take a listen. 👇🏻
TOP 5 METRICS FOR CREATIVE ENTREPRENEURS: https://mailchi.mp/ugliventures.com/5-metrics-for-creative-entrepreneurs?mc_cid=1653bb7ca8&mc_eid=UNIQID
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
LINK TO SURVEY HERE
Happy Holidays! I hope that you are having a beautiful Thanksgiving- or if you are listening after Thursday, that you enjoyed your holiday and time with friends and family.
This is a special bonus episode… that is because I wanted to take some time from our regularly scheduled programming to say that I am so grateful to you, my listeners. I get beautiful messages from people saying that they love the podcast-- and it means so much to me.
I have an enormous favor to ask you, well actually more of a bribe...
In order for me to develop the right products, I have created a little survey that I would love for you to fill out. In fact, the first 25 founders to fill out my survey will be receiving a personal thank-you note and a $5 Starbucks gift card as my little way of saying thanks.
Will you help me out? If so, please go to the link HERE.
I have such gratitude for you all!
Wondering how to communicate with investors? Especially those who have a data-driven, results at all costs personality?
Don't fret. This week I'm sharing a guide on how to deal with results-driven investors (the ones who make may you sweat through your shirt).
You may be missing one key communication strategy and need to learn their language to relate with them on their terms.
It can be frightening, but I want to offer you a few tactics that I have uncovered and put into practice which has been really helpful with this personality type.
This episode is specifically made for all those entrepreneurs who are fundraising now or dealing with stress-inducing investors on your board or advisors.
Take a listen. 👇🏻
One of the main worries I hear from startup founders and entrepreneurs is how to sell their idea and BIG vision.
We sell to customers all the time, but what about investors or your own team?
And no, it is not by sharing your enthusiasm...
I have found that it isn't your big vision that people are after. It's how they see themselves inside of it.
We all tend to focus on the pitch. Summarizing our business in two sentences or less…
and while you need your elevator pitch for many things, it is not the tool that will truly win people's hearts.
People don’t want to be sold to they want to know how your company is going to help satisfy their deepest desires.
What are the deepest desires of the audience you are speaking to? Discover with me in this week's episode of the Marketing for Startups Podcast.
Take a listen. 👇🏻
We live in a patriarchal society, and the entreprenurial ecosystem is no exception.
It is a culture driven by men…
… a culture of winning and fast, exponential growth.
While I’m comfortable in this environment, I think it comes at a price.
In business, there are two worlds. Two philosophies about how it all should be done. At times the ideas feel quite polarizing.
As a woman in business, what does it take to win? Playing by the male rules, not complaining, have a -get it done- attitude? Or taking a different approach. A slower, more enriched leadership style?
This is the question I am trying to answer today.
Take a listen. 👇🏻
For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
Today I’m speaking with Frank Rose, author of THE SEA WE SWIM IN: How Stories Work in a Data-Driven World. It is an illuminating conversation about storytelling and the power it holds in every aspect of our lives.
We dig into how to see the world as a story to be told, and how brands can use the power of storytelling to build immersive experiences for their audiences.
This is a really good one. Do yourself a favor and take a listen. 👇🏻
Being thrown off is unsettling. It makes me feel physically uncomfortable and a little bit scared.
As entrepreneurs, we try to plan and prepare for every situation-- but every so often, life has a different plan. Sometimes life interrupts you in a BIG way. But more often than not, it is the little, subtle things that creep into the day-to-day and create disorientation.
This stinks because it can make you feel funky, delay your progress, and cause anxiety.
Here is my story:
I’ve been working as a marketing consultant for the past 6 years. I’ve been a free agent for quite some time. But there was a stirring inside me. A yearning to uplevel. To be mentored and learn how to be a world-class marketer for high-growth companies. I found that opportunity in June and have been mentally stretched and pulled executing strategies to double and triple growth in an already 8-figure business. This job is taking up most of my time and represents a significant portion of my income.
When you take on a big project and go through a season of change/growth there are psychological ramifications. I was not prepared to experience the loss of independence, being responsible for a team of employees (dealing with politics and emotions), and having the urge to stay safe and play small.
Today I’m digging into how I’ve identified the cause and effect of my being thrown off and how I’ve navigated through my own fears and uncertainty.
Building a successful business on every level takes a different mindset to get you from where you are to where you want to be. The key is to identify this situation that might throw you off (as best you can) and prepare for it.
And if you find yourself in unfamiliar territory, give yourself a little grace. We all get thrown off sometimes.
Take a listen. 👇🏻
Today I’m sharing a very special conversation with Christine Seibold.
Christine is a Virtual Freedom Strategist based in Miami and the Owner of Freelance N’ Freedom. She started her entrepreneurial journey as a Virtual Assistant, specializing in social media management and leading administrative projects for other business owners in the health and wellness industry. Since then, she has transitioned into life and business coaching teaching others on how to leave their 9 to 5 jobs to start their own virtual businesses through an 8-week program that she designed.
In January of 2020, Christine launched a second business, Femprendedoras, a women’s entrepreneur community in Seville, Spain that runs workshops and supports women entrepreneurs to learn, grow, support each other and reach their goals so that they can be successful business owners.
As a certified life coach and community leader, her main goal is to help women follow their passion and lead them through the process of how to start their own business so that they can have unlimited vacation, travel the world, have a flexible schedule, spend more time with family and live the freedom lifestyle that they dream of. With a Bachelor’s degree in Public Communications and Spanish and her Masters’ degree from Harvard University in International Relations, Christine has always had the desire to help develop and grow women entrepreneurs around the world, to provide them with the skills and the self-esteem necessary in order to follow their dreams.
In September of 2021, she published her book, Blondie Without Borders, to celebrate 3 years of Freelance N’ Freedom. The book discusses how to set boundaries in life, business, relationships, travel with substances, and more.
Since becoming an entrepreneur, she has shared her experience and has spoken both locally and internationally on topics such as how to be a successful entrepreneur, how to live a life of freedom while working virtually, how to get unstuck in business, and how to set healthy boundaries in work and in life. Additionally, she has been featured in articles such as Voyage MIA, A Wanderous Affair, and also podcasts such as The Becoming Known Podcast and The Virtual Hustle Podcast.
When Christine is not working, you can usually find her trying out different coffees, on the search for the cutest dogs, taking a yoga class, or jetting off to a new country.
Listen to our conversation. 👇🏻
Now starts the season of planning. We have hit the home stretch of 2021 and Q4 promises to be full of surprises, I’m sure.
Having a solid goal-setting practice is vital for growth and the one thing you can do for your business to mitigate risk in an ever-changing world.
How much money are you spending and where? What is your ROI? How is your social media team managing your budget? What is your cost per lead?
All of these answers can and need to be tracked on a regular basis for any business. That’s because the rate of change is outpacing our strategies.
When it comes to marketing, working on a quarterly basis turns to be really smart. Having the practice where you are reviewing 3 months worth of data, paying attention to changes in the market, and intentionally crafting a plan will help you stay ahead of the curve.
That’s why today I am sharing the exact high-level template that I use in my planning process for clients. It’s the one-pager you need to extract yourself from the weeds to see the forest from the trees.
I’m excited to guide you through the template to help you plan your quarterly marketing efforts.
I bet you feel anxious from time to time. I do too. But have you ever felt totally overcome by anxiety? So much so that you don’t know how to calm yourself down or silence the ruminating voice inside your head?
I’ve felt that way before. For years.
Being an entrepreneur certainly exacerbates worry and self-doubt. And because entrepreneurship is such a personal journey of growth and development, I thought it might be helpful to share a little about my own experience overcoming anxiety while building my career working with startups.
It’s about changing your mindset.
It’s about reframing your discomfort.
It’s about focusing on gratitude and being fully present.
But…
There is one thing that has been more effective than anything else in helping me come out the other side of my crippling anxiety.
Take a listen! 👇🏻
During most of my 20’s, I was an expat living and working in Shanghai. During that time, I had a jewelry business sourcing pearls and designing custom pieces. I worked in that business for over 5 years. I had a blast.
We followed a path many entrepreneurs follow: we saw an opportunity (having access to inexpensive pearls) and thought that would equal a successful business. We were wrong.
My partner and I toiled away launching new collections and trying to gain traction. But it never worked.
Why?
It’s because we never really understood who we were selling to and why.
What we did do was create a beautiful logo, built a cute website, designed tons of collections, executed photoshoots, networked… we made just enough money to re-invest, but we never grew.
I started wondering, “Is there a real way to make money with this business?” and “When would it be possible to quit our jobs?”
Product-Market Fit was one of the pieces missing from our equation. Maybe you’re experiencing the same?
Take a listen! 👇🏻
We are already deep into the 2nd season of the Marketing for Startups Podcast and I realized that I haven’t shared much with you about who I am and why I’m here talking about marketing.
Don’t get me wrong, it’s just that sometimes it is hard for me to speak about myself, and the passion I have around my work just takes all my attention and energy.
That said, it can be helpful to give some context about me and my experience and share the why behind the podcast.
👋 Hi, I’m Victoria Hajjar, but my friends and family call me Tori.
I grew up in New Jersey and studied at Fordham University in NYC. After university, I started my career in New York, working for a big corporation. At the same time, I started my first entrepreneurial venture: Cocktails with a Twist. I’ll never forget the meetings building the brand, budgeting, and all the fun around it. The world opened to me.
After that, I worked in banking, I moved to Beijing, I moved to Shanghai, I started businesses, I learned the craft of marketing working with founders and investors across multiple sectors including hospitality, tech, and e-commerce.
Then I grew my passion for helping women build startups because of what I know to be true: women in entrepreneurship will change the world.
Take a listen.👇🏽
The Magic of Intention
I was staring at a mountain of student debt. It was the first time I have even really looked at it in 10 years. I felt so much shame. I didn't even know my interest rate. How could I be so ignorant?
When I hit 30, I started really thinking about my finances and my future. For the whole of my 20's I skirted by. I traveled the world. I really enjoyed life. Then I got pregnant with my first son and everything changed. I needed stability, I needed a path. But I was scared.
I dug into every book I could find about finances. Suzie Orman was a lifesaver. I really needed to start at the basics. I felt so dumb, but I didn't let it stop me. I found the courage to make a plan. I switched my mindset to truly believe I could clear my debt. It was 30K, more money than I've ever had at one time or saved.
I gave myself 1 year to clear it.
If I were going to make it, I knew I had to be aggressive. I wrote out my plan. I signed the promise to myself. I made it visible. I put the targets on the fridge so I was reminded multiple times per day. A BIG red number. I updated that number whenever a payment was made. I visualized the number going to zero every day.
6 months later, I was debt-free.
It wasn't a miracle, it was an intentional, radical focus. Discipline and a strong desire to move the needle.
Accomplishing this goal changed my life. It showed me how powerful it is to make a plan and stick to it. When you are so focused that nothing else matters.
I was broke, pregnant, struggling to launch my business, and yet... I decided to do it, and I did. Once I committed to the plan, new opportunities opened up. New clients. Unexpected checks in the mail. The universe meets you where you are. So get where you want to be.
Take a listen. 🎧
Victoria is a Marketing Mentor to early-stage founders. She has built compelling brands around the globe and has worked as a marketing director across several verticals. She is passionate about helping women think BIGGER about their businesses and giving them the tools to grow. She'd love to connect on LinkedIn or email her at hello@ugliboss.com.
Marketing for Startups Podcast is back!
After a summer hiatus, I am thrilled to launch season two of the Marketing for Startups Podcast. Today I'm talking about the importance of discipline and consistency in your life and business.
Effective leaders understand the need for consistency and discipline to achieve their goals. And while it’s not always easy, the more you practice, the easier it gets. Just like habits (exercising, eating healthier, meditating, etc), the more often you do them, the easier they become.
Why is consistency important for business?
Being consistent in your actions helps you gain momentum. Too often, Startups are scrambling to produce results which usually creates tension between founders and teams. This is because when you don't stick to the plan it becomes a very uncomfortable place for your team.
Discipline and consistency go hand in hand
It takes discipline to stick to the plan and implement a solid cadence with your team. This means regular meetings, sticking to an agenda, measuring what matters, and holding your team accountable for their metrics.
Consistency will help you improve your performance, and discipline will help you stay on track to the goals that you set. Give six months to stick to the goals you set and be sure to collect data. Don’t change tactics until you have sufficient data to understand your next move and why.
Don’t forget to take the time to reflect on how consistent and disciplined you have been in your life and in your business in the past. Let that motivate you to move forward. If you drop off, be quick to re-establish a schedule that will support pushing through the goals you have for your business. You’ve got this!
Creating a Go-to-Market Strategy is an essential step in building a business, and yet, one that many founders feel resistant about doing. Crafting an intentional Go-to-Market strategy early on in your business is a sure fire way to gain traction quickly. This is because it gives you the opportunity to iterate and strengthen your brand and your business in an intentional way that doesn't confuse your audience.
Today on the podcast, I am cover the basics of how to create a Go-to-Market strategy and offering my thoughts on why you should "always be launching" your product or service.
Resources: Download a FREE copy of the Go-to-Market Template
Create you Marketing Funnel: Client Value Journey
We've done it! We have reached the last episode in this 6-part series about the Client Value Journey. Today we are talking about how to get referrals and social proof from your existing clients. This is such an important step and one that should not be skipped.
How to Create Raving Fans
As you know from the previous episode (#37), delighting customers is the key to creating a sustainable business. What you sell and how you make your customers feel when they use your product or service will determine the success of your business. Everything you build is for your customers and we want to make sure they are happy.
That said, once we've delivered that amazing experience, it's time to put our customers to work for us. Help encourage past clients to spread the love by sharing reviews and referring friends to your business.
5 Tips for Getting Referrals from your Customers
- Ask at the right moment for reviews: Timing is everything. Ask immediately after delivery when the excitement is fresh in their mind.
- Give them an out: Are clients shy to give a testimonial or review online? Maybe they'd be interested in participating in a case study or simply filling out a survey. Any insights you can glean from past clients is valuable marketing intel.
- Offer Reward Program: The give and get model is really effective. You can offer an incentive for referring your brand to friends through discounts for both parties.
- Partner up with complimentary brands: Can offer even more value through your partner network? Since clients just bought your thing, maybe they'd be interested in leaving you a review if you offered them a reward with from complimentary partner brand. Think outside the box. You can turn this into a whole joint campaign. That would make for both an advocate and aware strategy!
- Change the conversation: Bring customers behind-the-scenes. Make them feel like insiders and that their opinion matters. You can use them as market research for new products or services-- and by extension, create excitement for them to share through their own communities.
Close the Flywheel
Although the Client Value Journey may feel like a funnel, it's more like a flywheel. You want to constantly be reaching new audience via word-of-mouth. The reason word-of-mouth audience is so valuable is because these are warmed prospects. It take much less work to convert warm leads into sales than cold ones. How will you make sure your flywheel is closed?
Look at the Data
In concluding this series, it want to leave with an important message about metrics. The brilliance of using a marketing system like the Client Value Journey comes from the ability to track and measure its performance. As you create your customer journey, be conscious of setting Key Performance Indicators (KPIs) for each stage. This way, you'll be able to assess the health of your marketing funnel and diagnose exactly what tactic needs to be improved.
Need help creating your Client Value Journey? I create and manage sales-focused marketing strategies. Let's schedule your free 30 min strategy session where I'll share tangible, tactical advice on how you can create or improve your marketing plan. Book Now.
Welcome to week 5 of this 6-part series on how to end overwhelm in your Marketing department. Today we are speaking about the Delight phase.
The delight phase is, perhaps, the most important step of the Client Value Journey. This is the moment that the client actually interacts with your product or service. You've converted the lead and got them to purchase with you. Congratulations!
However, this is not the end of the rainbow. In fact, the work has just begun. Today we are talking about how to ensure that your customers are over-the-moon with excitement to have your product or be working with you.
Delivery is Key
For those who have a product-based business, this means paying special care to how your product is delivered. How you package your item matters. It also greatly influences how the value of your product is perceived.
What is the shipping process? How long does it take? What is the unboxing experience? Receiving a package in the mail feels like a fun surprise every time. In what ways are you playing into and enhancing that moment for your customers?
For service-based businesses, what is your on-boarding process like? Every email, demo scheduling tool, and interaction with your app or software is part of the marketing process too. Pay attention to every detail to avoid frustration or friction.
Listen on for more tips and ideas on how to enhance the user experience.
Ugli Ventures
Marketing Mentor & Fractional CMO for Startups
www.ugliventures.com
Let’s stop marketing overwhelm and set you up for success.
The foundation of your marketing strategy is the Client Value Journey. Today we have reached the Invite stage, which is the 4th step of this 6-part series. Each week I have been breaking down the Client Value Journey and offering tips and insights to help you craft your own winning marketing program.
Today we are going to chat about the Invite phase. This is when you actually Invite clients and customers to make the purchase with you. It is an essential part of the buyer's journey and one that we cannot skip.
You may feel resistance to implementing a solid invite strategy- maybe it is because you are experience resistance to selling in general or feeling discouraged because what you've done in the past hasn't yielded results. Both are common problems.
No one wants to feel “sales-y” or annoying to customers. However, by skipping this phase, you are probably struggling to reach your revenue goals.
We need to ask for the sales. If you’ve worked the Client Value Journey system, by the time you are inviting potential clients to purchase from you— you have already established a good relationship with them. They will be expecting and welcoming to your sales communication.
Sales is nothing more than helping people. It’s time to reframe our idea about selling and start inviting clients to take the next step with us in a way that feels authentic in relation to our brand.
Listen on!
If you’ve ever thought to yourself “what should I blog about” or “what do I need to share over social media” then this episode is for you.
When we think about Marketing, we tend to focus on “Nurture” stage activities. Blogging and Social Media are examples of nurture marketing. But what is the problem? Founders tend to believe that these nurture activities are going to lead to sales. But that isn’t necessarily the purpose of the nurture phase. We nurture our contacts in order to build a “like, know, and trust” factor. We are warming them up for sales.
If you have a sales team in your business, it is so important that you are performing an effective nurture program to help turn cold prospects into warm leads. This makes selling a lot easier for everyone.
So how do you craft a winning “nurture” strategy? In today’s episode, you’ll hear all about it. I’m offering my best advice, favorite examples, and lots of inspiration to get you started.
I hope you enjoy it!
Last week, I started this six-part series breaking down each stage of the Client Value Journey. This idea was born out of the frustration I've heard from Founders in regards to marketing. For those of you that are feeling overwhelmed when thinking about sales and marketing, listen on:
Part 1 was all about the Awareness phase which is the first step in the Client Value Journey. It's the way you reach new audiences and keep your marketing pipeline full. If you didn't get a chance to listen to that episode, I recommend going back and listening. It is episode 33-- it's a good one.
Today, we are focusing on the second part of the Client Value Journey: Engage. This is a critical step. It is the part where you are exchanging something of value for an email address. Getting the email address (or another piece of contact information) is key to building a relationship and selling.
Listen on to today's episode for examples and inspiration on how to implement an effective "engage" strategy for your business.
Let's end marketing overwhelm! This week I am starting a six-part series about crafting and sticking to a Marketing Plan.
It is my intention with this series to end confusion regarding what your marketing department should actually do, and how to get results. The secret is consistency, but you need to understand exactly what consistent actions you and your team should be taking every month.
I believe that if you can really sink your teeth into the idea of setting up a very tight organized and systemized Client Value Journey, then the entire way you look at marketing will change. You'll be overcome with a sense of relief knowing that you have the key elements of your marketing taken care of. This is because, once you have your Client Value Journey in place, the job becomes implementing a repeatable process. From there, each time you have a creative idea or you want to improve a certain part of the client value Journey, you'll know exactly what needs to be tweaked.
Check out a previous episode that I recorded called Understanding the Client Value Journey. It serves as a really good overview of each step. However, today we are going to dig deep into each part of the client value journey individually to (hopefully) shed some light on the overall process in a way that is easy to digest.
To remind you: the client value journey is the six-step process that clients go through when they're learning about your business and making a purchase online. They're going through this system by design or default.
-
Aware
-
Engage
-
Nurture
-
Invite
-
Delight
-
Advocate
Today is all about Awareness. Awareness is how people know about your business and what you do. It is a critical first step in the journey and every business must be consistently engaging in "awareness activities" in order to keep the pipeline full.
There are really only three ways to grow your business:
- Advertising
- SEO
- Leveraging other people or other businesses ' audiences
It is ideal to have all three of these tactics working together to bring a constant flow of new people into your business.
If you're in a situation with limited funds and limited resources, I would suggest focusing on just one of these strategies and doing it extremely well.
Take a listen to today's episode for ideas, tips, and tricks on how to maximize your effort and bring more growth into your business through a carefully executed aware phase.
Hi! I'm Victoria, Marketing Mentor, Growth Hacker, and Virtual CMO. I create and manage sales-focused marketing strategies. You can learn more at www.ugliventures.com
It’s Tactical Hour Launch Day! I’m excited to announce a new series on the podcast “Marketing for Startups.” Each month, I’ll be speaking with an expert in a particular field of marketing in an effort to demystify subjects like website design, SEO, copywriting, and more.
Through my conversations with founders, I’ve seen a need for practical advice from experts to help you understand the various parts of marketing. Education is so important and while I am a master at the big picture strategy and project management, I work with experienced teams to execute different parts of the client value journey.
Today, I’m talking with Web Developer, Sarah Kornblum from 2 Dogs and a Laptop. Together, we are going to teach you:
- The basic elements of user experience and user interface (UX/UI)
- How to choose a website platform
- The #1 thing you can do to assure your website performs (it’s not flashy design)
- and more…
Leave a comment. I can’t wait to hear when you think!
💬 Let's talk. Hi! I'm Victoria, Marketing Mentor, Growth Hacker, and Virtual CMO. I create and manage sales-focused marketing strategies. Let's schedule your free 30 min strategy session where I'll share tangible, tactical advice on how you can create or improve your marketing plan. Book Now.
Growth takes investment. Today on the podcast, I'm sharing exactly how to spend your money wisely in 2021.
We live in a DIY culture which leaves many founders googling their way through their businesses. There is a YouTube video for almost anything you'd like to do in marketing or in your business. But investing in the future of your is essential to up-leveling what you can achieve.
Growth is a mindset.
The old adage "it takes money to make money" is certainly true in business. While the barrier for entry has lowered, thanks to cookies and social media, competition has never been more fierce. We are battling to get our message heard and our brands connected to the right people. This is why it's important to craft your budget wisely. When money is tight, it is especially important to know exactly where you should spend your dollars.
Always start with your systems
When you are first allocating your marketing budget, it is essential to make sure your operation is optimized. This means that you have a fully realized Client Value Journey and that your systems are running smoothly
There are three ways to attract new customers: SEO, partnerships, and advertising. Determining which tactic to use is a big decision but one that can help supercharge growth.
Always start with what will be easier to implement. From there, it's all about testing and iterating. Listen on for more ideas!
💬 Let's talk. Hi! I'm Victoria, Marketing Mentor, Growth Hacker, and Virtual CMO. I create and manage sales-focused marketing strategies. Let's schedule your free 30 min strategy session where I'll share tangible, tactical advice on how you can create or improve your marketing plan. Book Now.
What is the difference between Strategy and Tactics? It may be easy to distinguish in your mind, but less clear to decipher as your go about your day. You see, most of us are diligent about making a business plan or a Go-to-Market strategy when we first start our business or the New Year. But then we get stuck in the weeds hustling and seizing opportunities. We may find ourselves divorced a bit from the "big picture." Operating in this way could be the reason you haven't see the traction you'd like to in your business. It certainly was for me.
How to avoid "Tantalizing Tactic" Syndrome
As founders, we are idea machines. I've never met an entrepreneur short of creativity. The problem is, ideas mean nothing. It is in the execution of those ideas where the true value lies. Trendy tactics change daily. This could take the form of hopping on the bandwagon of the newest social media platform or the hottest guerilla marketing craze without a clear path to revenue.
To avoid this, we need to be wholeheartedly connected to the plans that we create. In marketing, this means crafting a tight, well-thought-out, (and yes) creative Client Value Journey. This truly is the backbone of all the marketing that you do.
In order to stay grounded in your plan, it helps to hold steady to the bigger dream you have for your life and business.
Why is the Client Value Journey so important?
The reason why the Client Value Journey is so important is that it gives purpose and focus to all of the tactics you use in your business. Without a unifying plan, marketing becomes a "throw spaghetti at the wall to see what sticks" approach, which is time-consuming and ineffective. Layout your plan first and get as granular as you can about how each step of the plan supports your revenue goals and the bigger vision your hold for the company.
Once this Client Value Journey is set, then you can begin to attach goals and milestones that are easy to identify. Through the process, you now have a framework for measuring the success of your marketing efforts and are able to adjust and improve. While revenue is a lagging metric, everything you do to support your Client Value Journey is a leading metric-- which means something you can influence. This offers you a level of control in your business and an understanding of the actions you need to take to produce a better outcome.
What is are Tactics?
Strategy defines your long-term goals and how you're planning to achieve them. In other words, your strategy gives you the path you need toward achieving your organization's mission. Tactics are much more concrete and are often oriented toward smaller steps and a shorter time frame along the way.
In marking, tactics are the things you do for your Client Value Journey. As we know, the Client Value Journey is:
- Aware
- Engage
- Nurture
- Invite
- Delight
- Advocate
The specific actions you take during each stage become the tactics you are employing in your business. For example, for the AWARE stage, you could utilize one or all of 3 tactics to grow your audience: Advertising, SEO, or Partnerships (leveraging other businesses or individuals audiences). Let's say you choose to advertise, within that you could create video content, interactive content like a quiz or survey, or event a carousel of photos. The options are endless.
The real fun begins are you test the performance of each tactic and improve along the way. This is the only path to lasting success.
Need help laying out your marketing strategy and tactics? I can help...
💬 Let's talk. Hi! I'm Victoria, Marketing Mentor, Growth Hacker, and Virtual CMO. I create and manage sales-focused marketing strategies. Let's schedule your free 30 min strategy session where I'll share tangible, tactical advice on how you can create or improve your marketing plan. Book Now.
Here is the BIG secret many business gurus don't want you to know. It's actually not as complicated as you may think to create a successful business. Notice, I didn't say easy. It certainly isn't easy, but it is simple. And here is the key:
If you're looking to gain traction in your business, all you'll need is a strong strategy and consistent implementation.
That's it.
How do you create a solid marketing strategy?
This starts with your Go-to-Market Strategy (GTM). Even if you've already created your GTM strategy, it's worthwhile to revisit especially if you haven't gained the traction you want. It is also valuable to be reviewing your GTM as your business grows. You should be gaining meaningful insights as you serve clients, run marketing campaigns, and develop content for your audience. The core tenets of your strategy, like your business's mission and values, should remain consistent. However, details about your core target client or your communication strategy should be reexamined as your company matures and has data to support your original hypothesis.
If you're struggling to get started on creating your GTM, you can grab my FREE Go-to-Market template which will set you on the right path.
- Understanding the Client Value Journey
The most critical part of your GTM is your Client Value Journey. This is the 6-step process that clients go through when first discovering your brand all the way through buying your product or service. If you don't spend the time to develop a well-thought-out plan, you're not going to be able to maximize any of the marketing tactics you put into play.
- Build your Team and Create Systems
Once you're developed your Client Value Journey, it's time to put the plan and systems in place to execute each part of that roadmap. This means getting the right people to perform the various tasks of your marketing department.
- Stick to the plan!
Don't get seduced by shiny objects. Marketing and sales are all about consistency. Focus on what matters with all your might.
- Review Data then iterate, iterate, iterate
Marketing is an art and a science. Use the valuable insights you gain from data metrics to improve on your plan. If you're struggling to implement a data review practice in your business, check out this post.
💬 Let's talk. Hi! I'm Victoria, Marketing Mentor, Growth Hacker, and Virtual CMO. I create and manage sales-focused marketing strategies. Let's schedule your free 30 min strategy session where I'll share tangible, tactical advice on how you can create or improve your marketing plan. Book Now.
Did you know that there are only 3 ways to grow your business online? Today we are going to dive into these three ATTRACT tactics to grow your audience.
If you're trying to gain traction in your business, it is essential to always be reaching new audiences and growing your customer base and email list. But just how do you do that? Today I'm breaking down exactly how to get started.
How to Attract More Clients
When you are first starting out, it may feel daunting to think about sales. The truth is, businesses need investment to grow. This investment can be big or small, but the basic principles still apply. There are only 3 ways to grow your audience online:
- Partnerships & Other People's Audiences (OPA)
- SEO Program
- Paid Advertising
Growing through Partnerships
Utilizing other people's audiences is a great way to expand your current audience. You can leverage OPA through working with influencers with large followings, attending events or conferences, or collaborating with complementary brands. In each of these instances, the important thing is to gain exposure to their email list/ followership in a way that allows you to retain email addresses or gain followers yourself. In the past, this used to be a cost-effective way to grow; however, today we see the cost of partnership activities increasing.
What is an SEO Program?
Hiring a professional SEO expert is the best way to increase visibility on search and capture new customers searching for your product or service. I suggest engaging with a professional to execute a higher-level strategy in order to see better results.
When to start using Paid Ads?
Paid advertising can certainly be the most costly endeavor to grow your audience, but could also be the most effective. If you have your strategy "dialed in" and your Client Value Journey systems in place, a simple client acquisition costs calculation gives you a clear understanding of how an ad investment could help you gain traction and increase revenue instantly.
Ready for growth marketing? Let's talk. I am a Marketing Growth Strategist and virtual Chief Marketing Officer. I love helping entrepreneurs grow and scale their businesses. Let's schedule your free 30 min discovery call where I'll share tangible, tactical advice on how you can create or improve your sales-focused marketing strategy. Book Now.
The best way to determine product/market fit is by doing market research and asking questions. There is nothing worse than pouring your heart and soul into building a service or product and then no one buying it.
Remember: "The one who knows their customer best wins"
You do market research by interviewing prospective buyers and gathering valuable information.
How to find people to interview
- Talk to current or past customers (if applicable)
- Use prospects list
- Referrals
- 3 part networks
How do you get people to talk to you?
- Incentives (like Starbucks gift cards)
- Make sure you are not sales-y
- Make it easy to organize
- Set a target for yourself. I suggest 50-100 people!
What questions do you ask?
- Title & Role
- Company Information
- Goals
- Challenges
- How do you learn/search?
- Shopping preferences
- Ask WHY
- Etc..
Remember to follow up with a thank you or even a gift...
Ready for growth marketing? Let's talk. I am a Marketing Growth Strategist and virtual Chief Marketing Officer. I love helping entrepreneurs grow and scale their businesses. Let's schedule your free 30 min discovery call where I'll share tangible, tactical advice on how you can create or improve your sales-focused marketing strategy. Book Now.
In today's this episode, I'm talking all about How to Create your Buyer Persona.
For the past couple of weeks, we've been digging into the steps you need to take in order to create an effective Go-to-Market Strategy. One part of this is doing in-depth market research and interviewing potential clients who are interested in your product or service.
Today, the purpose of this episode is to help you convert the information you gather from interviews and market research into a buttoned-up buyer persona that you can use.
Why is the Buyer Persona Important?
Your most important marketing goal is to figure out what messages connect with your buyer and how to tap into their pain points. If you're creating some sales scripts or advertising copy, you're going to want to make sure that the messages and offers you create are ones that your customers are going to care about.
All the content that you create should be hitting a chord with your potential client and having an organized buyer persona ready (whether it is a one-page PDF or quick presentation) is a really wonderful way to get your team on the same page and help give you clarity on the sales and marketing tactics to employ in your business.
In this episode, we cover:
• What demographic information to pay attention to
• Why psychographics is more important than traditional demographics
• Using real quotes to create copy and offers
• How to develop a messaging matrix for sales and marketing messages
Resources:
Fast Company Article: "Sophisticated Sell"
Hubspot Personal Builder
GTM Strategy Template
This month we are continuing to break down the Go-to-Market strategy. I invite you to download my FREE Go-to-Marketing Strategy Template and follow along during this episode of the Marketing for Startups Podcast to capture any ideas that may pop up while you're listening.
Today's episode is all about how to find and connect with your customers. You'll hear a bit of a unique approach from the usual BS that is around the internet on hacks, tips, and tricks...
Listen along as we go through how to prepare your business for sales and the necessary steps you'll need to find and attract your ideal client.
Ready for growth marketing? Let's talk. I am a Marketing Growth Strategist and virtual Chief Marketing Officer. I love helping entrepreneurs grow and scale their businesses. Let's schedule your free 30 min discovery call where I'll share tangible, tactical advice on how you can create or improve your sales-focused marketing strategy. Book Now.
You'll also love...
- 3 Simple Steps for a Successful Brand
- Why Data is Important for your Business
- Understanding the Client Value Journey
When you launch a new product or service, the last thing you need is to waste time and resources bringing it to market. To avoid this, it’s beneficial to craft a Go-to-Market Strategy.
On this week's episode of the Marketing for Startups podcast, we are talking all about how to prepare for and create a winning Go-to-Market Strategy.
Be sure to download a free copy of my Go-to-Market Strategy template to follow along with.
Enjoy!
If you want to grow your business, you must invest either your time or your money. Startup founders typically burn out hustling to market and sell while shouldering the burden of running the company. This is why it is wise to start investing in marketing early on in your business. Even the smallest budget can go a long way if you are intentional and consistent in your execution.
This week, we are learning how to get excited about data. Data isn't boring! It's your approach that stinks. We'll dig into:
-
Why marketing managers and business owners dismiss the importance of regular data reviews
-
What leading vs lagging metrics are and how they work
-
Exactly what you should to data to track in your business
... and a whole lot more.
I have heard from so many ambitious founders in the community who are feeling exhausted by the thought of creating a plan when so much remains uncertain. There is a sense of excitement and hesitation looking towards the future. But I felt determined to break through and use my anxious energy to become more focused than ever before. Here are 3 things that helped me push through resistance and plan for an awesome 2021
We have come to the final phase of our goal-setting journey: actually mapping out the work for the year. A plan is only as good as it is executed. Today I'll be walking you through the day-to-day management of your goals and how to organize your workweek.
This is the second installment of our 3-part series on goal setting.
What would life look like if you were laser-focused every day on the exact tasks to move your business forward? How would it feel to have knocked off some HUGE goals from your list by the end of the year? The secret to setting yourself up for success is establishing a BIG why behind your goal and then planning on a support system to get you there.
It's time to plan your 2021 life and business goals! I am diligent about my yearly planning session both personally and professionally. I have fine-tuned my process over many years. This month I'm excited to share it with you in the hopes that it helps you move forward into a bright future. This month, on the podcast, I will be sharing the 3-part panning process that I use to prepare myself and clients for the year ahead and Q1.
Traction. It’s the one thing that everyone wants for their business; and yet, something that may seem elusive to attain. The truth is there's no big mystery. The answer is not a sexy one but it is the one that will get you results.
Create a powerful marketing strategy by following 6 simple steps. This week, I walk you through the Client Value Journey, which is the path your prospective clients will follow in order to purchase something from you.
Having a well thought out journey could be the difference between success and failure for your business.
Graphic Designers are wonderful for creating stunning brands. The problem is, we are often left with a big question mark on how to actually execute the brand's mission and values. This week I share the three things you need to know about your brand in order to create a strong foundation for your business to grow and flourish.
While you may have put your fundraising plans on hold for 2020 due to the pandemic, there is no better time than the present to get a head start on the competition for 2021.
Raising capital in the post-COVID era will require a strong foundation of credibility and trust. Learn how to develop a strategy and employ key marketing tactics to turn prospective investors into keen growth mentors. This webinar will walk you through the process of finding the best potential investors and crafting a tailor-made marketing program to match their needs.
In this episode, I share my thoughts on::
- How to present your financials and business plan
- Crafting a winning investor deck
- Establishing a communication plan to network and secure pitch meetings
Because the market and economy are so uncertain, investors will be looking for founders who are confident in their ability to remain viable and profitable in the face of these external obstacles. With this in mind, we look forward to concluding the training with an open discussion on our current business challenges and ways to reframe setbacks as opportunities during the pitch process.
If you're wondering how to stay ahead of the curve in your business, I would suggest focusing on enhancing your sales and marketing efforts. This doesn't necessarily mean spending more money or chasing every tactic under the sun. Rather, it's about being intentional about your marketing strategy and getting help where needed.
DOWNLOAD TEMPLATE. To wrap up this 5-part series on creating a Content Style Guide, we need some finishing touches: mood boards, examples, and a solid execution plan. The Content Style Guide will evolve as you brainstorm with your team and train new managers on your brand.
DOWNLOAD TEMPLATE. Today, we are talking about your buyer persona and exactly how to tailor content to meet their needs and interests.
DOWNLOAD TEMPLATE. How do you want your brand to be perceived through your copy? In this episode, I show you how to construct guideposts and pillars to keep copy consistent and dialed-in.
FREE TEMPLATE: Content Style Guide. In order to create a strong brand, you must have a level of consistency across all areas of digital marketing. Learn how to create a Content Style Guide and train your marketing team for flawless execution.
It's not easy to grow a business. Even less so when you're strapped for cash. I have been the queen of hunting down free marketing tools that have helped me streamline and systemize operations for clients and in my own business.
If you are the type of founder that has been skirting by using nieces, nephews, and interns to handle your company's social media, then this episode is for you. I am going to break down exactly how to get started with a social media manager and explain a bit why someone with experience is well worth the money... no more interns.
Have you ever been really excited to implement a project management tool only to see your enthusiasm fizzle out in a few weeks? Listen to hear my tricks for creating consistent digital project management systems.
Failing to plan is planning to fail. Here are my foolproof strategies for organizing marketing goals effectively.
How to get sales & marketing to align when there is no incentive for your marketing agency to be held accountable for sales.
In this kick-off episode, I'm sharing a bit about me, your host Victoria Hajjar, and what you can expect in upcoming episodes.