Webfor Marketing: Recent Episodes
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If you work for a digital marketing agency, want to ramp up your own digital marketing efforts, or just need something to listen to in the breakroom (your kitchen), the Webfor Marketing Podcast is for you. SEO to CRO, CPC to PPC, UX, CMS, and the occasional LOL and OMG and WTH.
Our roster of design, search engine optimization, paid advertising, content, and other marketing experts will discuss how to make your website work for you, improve your visibility, and navigate the culture of working in digital marketing from the office or in your home.
Like what you hear? Share with your coworkers, your managers, your friends, and your family. And if you have a topic you'd like us to cover, let us know!
In this episode of the Webfor Marketing Podcast we talk about Google and E.A.T. (Expertise, Authority, Trust). This episode covers a wide range of E.A.T. topics from what is E.A.T. to the role it plays in Google Search, and much more. Michael, Kevin, and Jake share their thoughts on the role E.A.T. plays in search and how business owners and marketers should be thinking about and incorporating E.A.T. best practices into your SEO Strategy.
The Webfor team discussed the following topics: 1. What is E.A.T.? 2. Quality Rater Guidelines 3. E.A.T.'s role in Google Search 4. E.A.T.'s role in the ranking process 5. How do E.A.T. ratings work? 6. Is there a sitewide E.A.T. score? 7. E.A.T. best practices (Quick tips for E.A.T.)
Podcast hosts: Kevin Getch - Found & CEO of WEbfor https://webfor.com/team/kevin-getch/ https://webfor.com/blog/author/kevin-getch/ https://www.linkedin.com/in/kevingetch https://twitter.com/kevingetch https://www.sempdx.org/about/board-members/
Michael Cortez - Partner & Marketing Manager at Webfor https://webfor.com/team/michael-cortez/ https://webfor.com/blog/author/michael-cortez/ https://www.linkedin.com/in/michaelcortez87/ https://twitter.com/mpcthemarketer https://www.sempdx.org/about/board-members/
Jake Morley - SEO Specialist at Webfor https://webfor.com/team/jake-morley/ https://www.linkedin.com/in/jake-morley-118a76144/
Resources: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf https://webfor.com/blog/google-knowledge-graph/ https://webfor.com/blog/what-is-schema-markup/
If you want to talk more check us out and connect with us on socials! https://www.linkedin.com/company/webfor/ https://twitter.com/webfor https://www.facebook.com/webfor/
If you want to learn more about our SEO services check us out here! https://webfor.com/marketing/seo-services/
If you enjoyed the episode please like, share, and follow us on YouTube, SoundCloud, Apple Podcasts, Google Podcasts, and more.
Webfor's Senior Advertising Manager, Drew Tumlinson, and Founder & Director of Strategy, Kevin Getch, dive in to all things Social Media Marketing in this episode of the Webfor Marketing Podcast. They talk everything social from what's included in an organic social media strategy to running successful paid social media campaigns and everything in between!
Welcome back to another episode of the Webfor Marketing Podcast. In this month's SEO show, we are talking about all things multi-location SEO. We will be chatting about multi-location SEO best practices and more.
Tune in to find out more about: 1. Local landing page (On-page SEO, Schema Markup, NAP info.) 2. Google Business Profile 3. Schema (LocalBusiness, etc.) - 4. Reviews 5. Citations + Local Links (non-profits, charity events, sponsorships, local clubs) 6. Original content 7. SEO at scale/automating SEO
Please remember to follow, like, and share to learn about the latest SEO news.
Welcome back to another episode of the Webfor Marketing Podcast. In this month's SEO show we are talking all things local SEO. We will be chatting about local SEO best practices and recent updates on the Google local front.
Tune in to find out more about: 1. Google Business Profile (Formerly Google My Business) 2. On Page Optimization (Location pages, About pages, keyword research, and more) 3. Reviews 4. Local Business Schema 5. Citations, Data Ages, and local links 6. Behavioral (CTR, click to call, etc.) 7. Personalization (Search history, location, etc.) 8. Multi-location SEO
Please remember to follow, like, and share to learn about the latest SEO news.
SEO News You Can Use for March 2022 dives into the keyword research process and how that data helps inform your SEO strategy and the on-page optimization process.
What do we talk about: How to perform a deep dive or analysis of your clients topics and categories? Why is it important to analyze what your SEO competitors are doing in search? Why is educating your marketing client so crucial to building a great partnership with your SEO agency? How does SEO keyword research help inform your SEO strategy? What is keyword mapping? How do you do it? What in an on-page optimization plan? And more!
Director of Accounts at Webfor, Tricia Davis Payne, was able to participate in a panel of her esteemed digital marketing colleagues, hosted by SEMpdx. The title and theme of our panel was “The Future of Digital Marketing” (2022 Edition). Her fellow panelists included: Kent Lewis with Anvil Media, Anna Madill with Avenue, Mike Rosenberg with Veracity, and Shuree Jones with Rain the Growth Agency. The conversation touched on many great topics:
What did we see and learn as search engine marketers in 2021? How can we help businesses be more successful in the year(s) to come?
Listen in to find out about the Future of Digital Marketing (2022 Edition).
In our latest episode, we explore some hot topics for 2022 and beyond.
Google Ecommerce Push - We touch on how and why Google is making a concerted effort to earn back market share in the product search space.
SEO is trending - We explore why SEO is trending. What has led to the recent increase in interest for SEO services. Why is SEO more important than ever for your business in 2022.
Google URL Inspection API - We briefly share what the Google URL Inspection API is and why it is important for your business. We then explore some tools that rolled out updates for the API, and more.
Google Business Profile dynamic categories - What is GBP categories? Why are they important for your local search visibility? What does this latest update mean?
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Productivity is at the core of everything we as humans. So how do schedule our days to help us succeed at being productive? Senior Advertising Specialist Drew Tumlinson shares his insight. He also wrote a similar post over on the Webfor Blog if you'd like to check it out: https://webfor.com/blog/how-to-get-organized-at-work/
Social Links: https://www.instagram.com/drewskiparker/ https://www.facebook.com/DrewskiParker1/ https://www.tiktok.com/@drewskiparker https://www.linkedin.com/in/drew-tumlinson/
The metaverse is coming! Whether you like it or not big companies are on the move. With the announcement of Facebook's parent company rebranding to Meta, you can bet billions will be invested into the technology.
How will this impact the way we live and are we prepared for everything to change in big ways.
In this new episode, Jason Wright discusses what it means to be creative! Aren't all people creative in their own right? Let's dig in.
Kevin Getch discusses his new book, Future Proof Your Marketing and we dive deep into customer experience, artificial intelligence and the future of the local business landscape.
Conversion rate optimization presentation at WSU Vancouver by Jason Wright in Spring of 2017.
CRO is the cornerstone of good Web design for small-to-large businesses. Creating goals and driving users to those goals is the job of any good CRO professional.
Learn about the 5M's with Kevin Getch and discover how impactful measuring metrics can be.
Our panel of website design & development experts from local agencies will be sharing their knowledge with you on how to create amazing websites that convert in 2019!
Panelists include:
Matt Cole - Revere
California native turned Pacific Northwest homesteader, I am a creative director and designer with over 15 years experience in branding, marketing and digital media.
Bruce Elgort - Clark College
You’ll find this technology professor – an award-winning instructor at Clark College – working hard to inspire and challenge his students with meaningful web development and programming experiences.
Alan McGinnis - Gravitate
Alan is an accomplished developer with a proven ability to create experiences in which the technology disappears in service of users. He is detail-oriented but also flexible and able to see and connect the many disparate components of a complex ecosystem.
Jason Wright - Webfor
Webfor's Chief Creative Officer has 20 years experience in the creative and digital marketing industry. He is insanely knowledgeable and talented around design, user experience and development.
Kevin Getch provides a keynote speech on Cheagle, the impacts of the Boys and Girls club in the area and more.
An open panel with Digital Marketing experts discussing marketing trends for 2019 and beyond.
Kevin Getch presents at the Swivel Marketing Conference last year in beautiful Bend, Oregon.
Jason Wright speaks to Clark College students about technology, creative work and marketing over his 12 years in the digital agency environment. Stick around for the tools and tactics that will help you grow your personal brand and career.
Our panel of video experts shares knowledge with you on how to effectively create, produce and market video to grow your brand and generate more sales.
Get to know our panelists:
Ryan Harter - Harter Creative
As a Vancouver, Washington filmmaker, Ryan uses commercial video production to help his clients communicate big ideas quickly and clearly.
Casey Evans - Casey Evans Media
Casey Evans is owner operator of Casey Evans Media. He cut his film teeth on Super-8 as a kid, making shoestring narratives with his little brother. He got serious about production during the first digital video revolution in the late ‘90s and hasn’t looked back. He specializes in short-format informational and creative promotional videos. He typically collaborates with businesses, municipalities and non-profits north of the Columbia but operates region-wide. His latest project is a product roll out for Corwin Beverage.
Jason Wright - Webfor
Jason is the Chief Creative Officer at Webfor. His video experience has come from years of developing independent films, being a YouTuber and helping 100's of clients market their media assets.
He is insanely knowledgeable and talented and while process and system development come as second nature for Jason his ultimate goal is to deliver a great experience for our clients.
When not at work, Jason produces the Crafting Creatives podcast, develops independent film projects, hikes and also finds some time to bird watch.
Enjoy this presentation from the Seattle Interactive Conference in 2016 where Kevin Getch dives deep into creating a customer-centric digital strategy.
Enjoy this presentation from VanTalks in 2017 by Kevin Getch. He shares his story about Cheagle, a chicken who desperately wants to be an Eagle. This is a really powerful message everyone should hear.
Welcome to the WebforMarketing Podcast. We're so excited to have you here with us as we bring incredible interviews, information, and tactics straight to your headphones.