Digital Marketing Masters Podcast: Recent Episodes
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In this episode, I sat down with Audrey Kwan to unpack what the future looks like for small agencies in the age of AI. We explored why leaner agencies may have an advantage as AI removes busywork, reduces overhead, and makes teams more efficient. Audrey made the case that specialization is becoming more important than ever, because clients still need strategic partners who understand their industry, speak their language, and bring real-world insight that generalist agencies and AI alone can’t replicate.
We also talked about the risks agencies face if they stand still. From graphic design to platform-specific services like YouTube marketing, we discussed how AI is changing the nature of agency work rather than eliminating it outright. A big theme throughout the conversation was the need to make smart strategic bets: keep the work that pays the bills, use AI to improve profitability, and at the same time prepare for where the market is heading next. We closed on an important point: the agencies that win won’t just use AI well—they’ll combine specialization, creativity, and cultural fluency to deliver marketing that stands above the growing flood of mediocre content.
https://www.linkedin.com/in/kwanaudrey/
https://audreyjoykwan.com/
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In this blast-from-the-past episode of Digital Marketing Masters, I revisit one of our earliest conversations on a topic that still matters today: online reviews. We break down why reviews feel so personal for business owners, what you actually can and can’t do when a bad review appears, and how to tell the difference between a frustrating negative review and something that may violate a platform’s terms of service. I also add a modern update on how review platforms now rely heavily on automated systems, and how understanding the platform’s reporting categories gives you the best chance of getting an inappropriate review removed.
We also dig into practical ways to earn more positive reviews without gaming the system. The core message is simple: deliver genuinely great service, go above and beyond when problems happen, follow up with customers, and ask for feedback consistently. From email and text follow-ups to review funnels and recovery strategies for unhappy customers, this episode is packed with actionable advice for protecting your reputation and turning reviews into a real marketing asset.
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In this episode of the Digital Marketing Masters Podcast, I (Mahek) sit down with my cohost Matt Rouse to unpack what actually matters in the latest wave of AI news and how marketers and business leaders can respond without the doom or the denial.
We tackle job displacement fears, why short‑term panic and long‑term complacency both miss the point, and how to audit your own role for tasks that AI will augment versus those that still require distinctly human judgment.
We also dig into understaffed sectors like radiology where AI has amplified capacity and earnings, and we question common narratives about “AI content vs. human content,” arguing the real divide is useful vs. boring.
We then break down Anthropic’s latest model and its leap in autonomous capability, why mixture‑of‑experts matters, and how compute bottlenecks and data center investments shape what reaches the public. From there, we get practical with “mixed reality” content production; combining real assets with AI to level the playing field for SMBs. Why this hybrid approach often outperforms all‑or‑nothing stances. We close with a candid look at automation vs. AI (not the same thing), the inevitability of AI as a core tech layer, and a call for marketers to test, measure, and iterate instead of relying on unproven instincts.
Resources mentioned: METR’s autonomy benchmarking chart; Ethan Mollick’s long‑form coding test with Claude; examples of mixed‑reality creative workflows for faster, higher‑quality content; and ongoing conversations on LinkedIn/Substack about evidence‑based AI marketing. Reuters Ai-Job opinion poll.
Will AI TAke My Job? 2
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In this solo episode, I (Mahek Anam) speak directly to creative directors, marketers, and brand builders navigating the AI wave. I share why so much AI-generated content feels average and how the real differentiator now is creative direction and taste.
Rather than shrinking the creative role, AI expands it by handling execution so we can double down on vision, specificity, and standards. I walk through a simple three-question framework to apply before opening any tool. Who is this for (be specific), what’s the actual point (not just the topic), and which tools in what sequence. Your outputs belong to your brand and audience, not to the internet’s average. The takeaway: when everyone can generate, the people who can direct will stand out. AI can help you make more, but you still have to know what’s worth making.
Listen in for practical mindset shifts on taste, tool selection, and creative leadership in the age of AI, so your content stops sounding like everyone else’s and starts sounding unmistakably like yours.
Looking for a podcast guest? Author Matt Rouse
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In this solo episode, I break down three realities of AI in today’s workplace and what they mean for your career or business. First, I explain why loudly positioning yourself as anti‑AI can hurt your job prospects when most leaders are prioritizing AI‑literate talent to drive productivity.
Second, I unpack common misconceptions, that AI is more than chatbots and simple automation. I reveal why many companies aren’t seeing ROI: the doorman fallacy (misunderstanding what people actually do in their roles) and mounting token costs from poorly designed automations. I share how we avoid those pitfalls by upskilling experts and using AI to supercharge their work instead of replacing them.
Third, I highlight where AI is creating demand, not taking jobs, like healthcare and small business, showing how AI‑assisted professionals deliver better outcomes and handle more work, which fuels growth and hiring. I wrap with practical guidance to future‑proof your skills, understand AI agents and automation at a high level, and position yourself to thrive in the evolving economy.
Let's go, people!
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In this candid, curiosity-first conversation, I sit down with Ben Albert, host of Real Business Connections and founder of the GrowGetters community, to explore where AI, community-building, and genuine relationships intersect. We reflect on why the fundamentals that worked ten years ago still work today: serving people, building trust, and showing up with care and intention. From Ben’s evolving “custom cartoon” branding lesson to the power of thoughtful, physical gifts, we unpack how AI changes not just costs but meanings and how taste, context, and human touch remain irreplaceable.
We also get tactical: when to draw the line between AI and human contact, why AI chat can be great for ecommerce support but terrible for cold outreach, and how automation frees you to deepen relationships. We tackle echo chambers and misinformation in the AI content era, the importance of fact-checking, and how to keep curiosity at the center. Trust is built by people through service, timing, and taste.
https://realbusinessconnections.com/speaker/
https://www.skool.com/growgettersonly/about
Looking for a podcast guest? Author Matt Rouse
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In part two of our conversation with Sean Sweeney, we dig into the messy, real-world intersection of AI, advertising, and the future of work. From whether brands should disclose AI-generated creative to what “authenticity” even means in marketing, Sean and Matt openly disagree, and that’s where the gold is.
We explore the legal and practical angles of AI disclosure, the double standards between AI and past production techniques, and how fast-evolving tools are reshaping creative teams. We also zoom out to the bigger picture: which jobs are most at risk, why upskilling is non-negotiable, and how the “age of AI” might elevate live performance and human connection rather than replace it. If you’re leading a brand or building your career, this episode is a field guide to preparing for the dip and coming out stronger on the other side.
Highlights: AI in ad creative and whether consumers care, the liability lens for disclosure, authenticity vs. effectiveness in marketing, double standards across AI/CGI/music, job loss and creation (and the gap in between), the urgency of upskilling, real-world automation from warehouses to robotics at home, and why human-centered experiences could thrive in an automated economy. Connect with Sean Sweeney on LinkedIn for ongoing insights (link in show notes), and don’t miss part one for PMax, geo tracking, and where brands quietly lose money.
https://www.firstpositiondigitalsolutions.com/
Looking for a podcast guest? Author Matt Rouse
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In today’s conversation, I sit down with Sean Sweeney, the “Blues Brother of PPC” from Chicago, to cut through the AI hype and talk about what’s actually changing in digital advertising. We get candid about Google Performance Max and Meta’s algorithmic buying: why “just give us your credit card and we’ll do the rest” can erode brand control, underfund top‑of‑funnel, and starve discovery.
We dig into the real work that still moves the needle: full‑funnel strategy, first‑party data, programmatic done right, and organic discovery that feeds paid performance. We unpack AEO/GEO for AI chatbots, why no tool can definitively track AI recommendations, and how to increase your odds of inclusion with human‑helpful, machine‑readable content (schema, FAQs, glossaries), plus platform plays like Reddit and Pinterest. We also talk creative in the AI era: how a smart mix of real assets with AI enhancements can outperform big‑budget shoots, and why model selection matters, using the right AI for the right task is a competitive edge.
Finally, we call out the incentives baked into ad platforms, the shrinking visibility into data, and why mid‑market brands can’t afford to hand over the steering wheel. If your SEO, paid, content, and “AI optimization” still live in silos, this episode is your nudge to integrate your discovery ecosystem end‑to‑end.
https://www.firstpositiondigitalsolutions.com/
Looking for a podcast guest? Author Matt Rouse
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Market your local business on autopilot: SMB Autopilot
In this episode of Digital Marketing Masters, I sit down with creative director and brand strategist Mairin Deery to unpack what branding looks like in the age of AI, with candid interjections from our creative lead, Mehak. We explore why AI shines as an accelerator for strategy, iteration, and operational efficiency, but still can’t replace the messy, specific, human experiences that make brands resonate. From “highest common denominator” outputs to the trap of vibe-branding and cloned .md design files, we dig into how to use AI as an assistant, not a substitute, for a well-defined “why you, why now.”
We also talk about when efficiency should win (think windshield wipers and flight bookings) and when to protect the unscalable human moments that build trust. Expect practical advice on prompting AI to push back, using it as a thinking partner, and threading your irreducibly human brand core through everything you scale. Your homework: write your “why you, why now” in a few sentences and then maybe let AI help you amplify it, not replace it.
https://www.mairindeery.com/
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In this live-recorded episode of Digital Marketing Masters, I sit down with Keith Bilous to unpack why going live, consistently, at the same time, with real human presence is a powerful antidote to an AI-saturated, deepfake-capable world. We explore how repetition builds trust, why morning shows are an untapped, high-leverage format for creators and brands, and how structure and format can outlast any single host to create scalable IP. Keith shares his journey building Mornings in the Lab, his MITL Studio network, and the ConversationOS platform designed to launch formatted live shows in under 90 seconds, all with an eye toward blending human hosts and intentional AI characters without creating “AI slop.”
We also dig into audience engagement in real time versus prerecorded podcasts, the fear and risk of going live (and how to mitigate it), localization opportunities, and the compounding effects of simply showing up. From creators battling burnout to enterprises wanting to own their narrative in a noisy landscape, this conversation lays out both a mindset and a playbook: commit to the habit, build a repeatable format, and use AI as an enhancer to create trustworthy, living content.
MiTL: https://www.mitl.studio/
Looking for a podcast guest? Author Matt Rouse
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Market your local business on autopilot: SMB Autopilot
In this solo episode, I share a practical beginner’s guide to using AI at work and in your business—plus a solid refresher if you’ve already dabbled with tools like ChatGPT. I break down, in plain language, how modern AI is trained, why tokens matter (and what they cost), and where the real money in AI comes from. Then we dive into the six essential skills you should build right now: prompting chatbots with context and constraints, generating and editing images, uploading and analyzing documents, using computer vision to solve real‑world and software problems, conducting deeper research, and creating lightweight “software on demand.” Along the way, I give concrete prompting frameworks, tips to reduce hallucinations, ideas for cross‑checking outputs, and hands‑on examples; from summarizing contracts to troubleshooting hardware with photos and iterating on AI‑built mini apps. I also highlight free and accessible tools you can start with today, including image generators, Microsoft Copilot, and Google’s NotebookLM for research, slide decks, summaries, and auto‑generated audio/video overviews. Whether you’re an employee sharpening AI literacy or a small business owner looking for leverage, this episode will help you build confidence, pick the right workflows, and get meaningful results, fast.
We wrap with practical do’s and don’ts, emphasizing context, constraints, audience, and outputs for better prompts; when to start a new chat to avoid lost context; how to cross-check outputs; and why computer vision is an underused superpower. If you want a no-nonsense roadmap to immediate AI wins—and a clearer picture of where the industry is headed—this episode is for you.
https://matthewrouse.com
If you like to hear about AI & marketing, and posts about chickens, connect with me on the LinkedIn: https://www.linkedin.com/in/mattmrouse/
or SubStack if that's your jam: https://mattrouse.substack.com/
Looking for a podcast guest? Author Matt Rouse
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In this episode, I sit down with witch, author, and soon-to-be “witch doctor” (getting her PhD) Sabrina Scott to explore the provocative crossroads of AI, consciousness, and spirituality. We trace humanity’s long history of animism and ritual, examine why the modern split between science and spirit is so recent, and ask whether large language models can, or should, play the role of teacher, priest, or prophet. Sabrina makes a compelling case for “spiritual reps”: the irreplaceable, embodied work of ritual, intuition, and lived experience that no algorithm can outsource. We dig into AI-written sermons, tarot-by-chatbot, and the rise of AI influencers, along with the uncomfortable possibility of cults forming around machine “gurus,” and even the esoteric idea that focused collective attention could create a digital egregore.
We close by challenging listeners to reclaim authenticity—in marketing and in meaning-making—by stepping away from the screen, returning to ritual, and doing the hard, human work that keeps our creative and spiritual muscles alive. Put in the reps; the machine won’t live your life for you.
Sabrina Scott
In this thought-provoking episode of Digital Marketing Masters, I sit down with witch, medium, and soon-to-be Dr. Sabrina Scott to explore the slippery boundary between spirituality, science, and our rapidly evolving relationship with AI. We rewind through history to examine how humans once universally attributed spirit to land, objects, and celestial bodies—and ask what it means when today’s algorithms begin to inherit that same aura. From “spiritual reps” and the irreplaceable value of embodied practice to the risks of offloading our intuition to chatbots, Sabrina challenges us to consider whether convenience culture is eroding the ritual, discipline, and lived experience that make spiritual work transformative.
We also venture into the edgy futurescape: AI-written sermons, synthetic spiritual influencers, tarot-by-chatbot, and the eerie possibility of an egregore—a thought-form brought to life by collective attention—emerging from our collective devotion to machines. Along the way, we confront the cultural hunger that makes AI cults plausible, the difference between pattern recognition and true intuition, and whether humanity might be creating God instead of the other way around. Before you open another prompt window, Sabrina’s invitation is simple and challenging: close the laptop, touch the earth, and put in the reps that only a human soul can do.
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In this episode of Digital Marketing Masters, I’m joined by Ben Albert, Marv Paul, Sabrina Scott, and my cohost Mahek Anam to unpack our biggest takeaways from PodCamp Toronto 2026, the “unconference” that thrives on community, inclusivity, and real human connection.
We explore why podcasting is less about perfect tech and more about producing an authentic listener experience: embracing imperfection, front‑loading the best moments, and prioritizing conversations that build genuine relationships. From improv and empathetic listening workshops to hallway chats and extended lunches, we share how the in‑between moments often deliver the most insight. We also cover the continued rise of YouTube and full‑episode social posts, cross‑platform listening habits, and why being a connector at events matters.
You’ll also hear quick spotlights on each of our shows, from spirituality and wellness, to tech and the evolving internet, to raw business conversations, and our own evolving format at Digital Marketing Masters in the age of AI. If you’ve been waiting to start a podcast, Sabrina’s challenge is simple: record on your phone today and ship it. And if you’re optimizing your current show, consider leading with your strongest clips, publishing everywhere your audience listens or watches, and nurturing the small group, in‑person moments that make this medium unforgettable.
Sabrina Scott: https://www.sabrinamscott.com/
Marv Paul: https://hellofrommarv.substack.com/
Ben Albert: https://realbusinessconnections.com/
Mahek Anam: https://www.instagram.com/girlintheehood/
Matt Rouse: https://www.linkedin.com/in/mattmrouse
Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Hook Digital Marketing Canada
Market your local business on autopilot: SMB Autopilot
In this episode of Digital Marketing Masters, new co-host Mahek Anam sits down with Matt Rouse (author of Will AI Take My Job Too?) and Katie Brinkley (author of The Social Shift) to unpack the paradox of social media in the age of AI.
Content is easier to produce than ever, yet audiences crave real human connection. We explore why authenticity is becoming a strategic necessity, not a buzzword, and how community, not check-a-box posting, wins when algorithms shift and attention fragments. Katie reminds us of social media’s original purpose, building community, and why showing up as a real human is the only way to cultivate meaningful relationships online.
Matt shares his 3-10-30 rule for video attention, the importance of having a recognizable “face” for your brand, and why platform cultures demand tailored content instead of frictionless cross-posting. We discuss using AI to augment creativity (not replace it), from animating real photos into short videos to repurposing authentic long-form podcasts. Finally, we dive into the coming shift where AI agents personalize discovery from our pockets, and how consistent, specific identity signals across platforms can train models to associate your name with what you want to be known for.
Bottom line: use AI wisely to amplify what’s uniquely you and build communities algorithms can reference but never replace.
Looking for a podcast guest? Author Matt Rouse
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In this episode of Digital Marketing Masters, I sit down with product development and consumer insights expert Kay Allison to explore how AI can supercharge audience research and product innovation. We discuss why so many entrepreneurs (and big brands) mistakenly project their own preferences onto customers, how to recognize different decision-making styles and motivations, and the importance of uncovering real human conflicts, those tension points between what people want and what’s available. Kaye shares practical, low-cost methods to mine authentic customer conversations from Reddit, reviews, and social platforms, plus how to structure prompts for AI tools to identify segments, surface unmet needs, and turn messy qualitative data into actionable insights.
We also dive into advanced and “poor man’s” workflows: using Reddit’s Answers, exporting forum threads into docs, and uploading them to AI for synthesis; directing models to targeted sources and timeframes; and crafting context-rich prompts that specify role, data, output, and formatting. Kaye outlines a replicable prompt framework and offers her custom GPT for sorting customer data. We wrap by connecting these skills to broader problem-solving—from consumer research to complex health contexts—while emphasizing ethical use and the power of better questions to get better answers.
Kay: https://kayallison.com/
https://serve.podhome.fm/episodepage/digital-marketing-masters/276
(00:02) Opening and guest introduction: Kaye Allison
(01:27) Kaye’s one‑breath background and philosophy on consumer insight
(03:06) Entrepreneurs are not their customers: assumptions and humility
(04:28) Different decision styles and motivations beyond business growth
(06:13) Moving past basic AI use cases to learn your audience
(06:35) Mining Reddit and reviews; social listening with AI
(10:08) Hands‑on with Reddit Answers and broadening competitive sets
(11:32) Scrappy workflows: collecting posts and analyzing with AI
(12:07) Low‑cost tools, brand mentions, and what to ask AI
(12:32) Finding conflicts, segments, and gaps in consumer data
(14:10) Directing AI research: where to look and time windows
(16:01) Human nuance vs aggregates; walls around data sources
(18:36) Fragmented health data and DIY analysis with AI
(21:01) Asking better questions: from focus groups to prompting
(23:04) Context engineering and prompt structure best practices
(26:06) Non‑diagnostic framing and advocating with your doctor
(27:33) How to contact Kaye and her custom GPT offer
Looking for a podcast guest? Author Matt Rouse
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Market your local business on autopilot: SMB Autopilot
Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Hook Digital Marketing Canada
Market your local business on autopilot: SMB Autopilot
In this episode of Digital Marketing Masters, I chat with George Bryant (The Mind of George) about the balance between AI automation and human connection in business. George shares wild stats from his podcasting journey, why “user‑generated keynotes” beat rehearsed scripts, and how doubling down on principles and values outlasts fast‑changing tactics. We dig into the real end goal behind most tech and automation, giving people time back. And why removing the “secret ingredient” (you) can stall growth. From customer journeys to local SMB automation, we explore what to automate (the admin and repetitive tasks) and what to keep human (coaching, trust, nuance, and community). We also talk AI’s exponential pace, robotics already in the real world, and the growing demand for authentic relationships, plus a few tales from the chicken coop that remind us business is ultimately people to people. If you’re wrestling with how to apply AI without erasing your voice, this conversation maps a practical path: automate the parts nobody misses so you can show up more where it matters. Principles over platforms, relationships overreach, and human magic at the heart of modern marketing.
Resources and links mentioned:
George Bryant: https://mindofgeorge.com
https://serve.podhome.fm/episodepage/digital-marketing-masters/275
https://serve.podhome.fm/digital-marketing-masters
Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Hook Digital Marketing Canada
Market your local business on autopilot: SMB Autopilot
Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Hook Digital Marketing Canada
Market your local business on autopilot: SMB Autopilot
In this episode of Digital Marketing Masters, I sit down with execution coach Mark Dulaney from the School of Execution to unpack the “worst kept secret” of success: doing the work boldly, consistently, effectively and getting a little better every day. We explore why most people stall at “good enough,” how to apply critical self-review to improve faster, and why intention, accountability, and doing what’s required (not just what’s comfortable) separate achievers from the average. Mark shares his drill-sergeant-for-hire approach, the importance of facing rejection, and how improving your body can be the gateway to better execution in business, relationships, and life.
We also dig into practical AI use: the role of context in prompts, using AI as a tough-love thinking partner, and leveraging it to clarify complex ideas without outsourcing your judgment. From iterating on processes and shipping the book you’ll actually use, to surrounding yourself with people who push you higher, this conversation is a candid blueprint for building momentum, overcoming avoidance, and choosing to be victorious over your past every single day. Resources and communities mentioned include Mark’s School of Execution, Ben Albert’s Grow Getters, and Audrey Quan’s group for marketing agencies.
Looking for a podcast guest? Author Matt Rouse
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In this episode of Digital Marketing Masters, I sit down with returning guest Aaron Ryan—author, voice actor, musician, and now 35-book veteran—to dig into the turbulent crossroads of creative work and AI. We talk candidly about toxicity and gatekeeping in the voiceover community, why Aaron stepped back from coaching, and how that decision unleashed a surge of creativity across fiction and music. We dive deep into AI’s disruptive impact on voice acting, translation, and publishing; the ethics and legal gray areas around voice cloning and training data; and the real-world risks surrounding impersonation scams, spammy book “marketing,” and parasocial AI relationships. Aaron shares insights from his latest releases, including The Phoenix Experiment and the ever-expanding Dissonance series, while I offer updates on my new book, Will AI Take My Job Too, and the whirlwind pace of AI developments creators must navigate. It’s a frank conversation about protecting creators, using AI responsibly, and finding the line between innovation and exploitation.
We also explore practical ways authors can focus on their craft—hiring help, building communities on platforms like BlueSky, and embracing tools that amplify (not replace) human creativity. From fair use debates to the future of royalties and open-source models, this episode is a reality check and a roadmap for storytellers working in the age of intelligent machines.
(00:01) Welcome back and guest intro: author-voice actor Aaron Ryan
(00:46) From tetralogy to hexology: expanding the Dissonance series
(01:16) Reunions, life updates, and catching up
(03:07) Career snapshot: voice acting full-time and leaving coaching
(04:10) Toxic gatekeeping vs. quality bars in voice over
(06:25) AI’s impact on voice acting and licensing your voice
(08:11) Voice cloning risks, misuse, and legal gray areas
(10:14) AI lawsuits, fair use debates, and training data
(16:05) Derivative works, royalties, and who gets paid
(18:31) Music royalty realities and quoting lyrics in books
(19:29) Runaway AI progress and superintelligence concerns
(23:20) Fiction mirrors fears: Phoenix Experiment and AGI Next
(25:47) Scammers targeting authors and creators
(29:49) Fighting spam with AI and ethical gray zones
(33:24) Automation abuse, impersonation scams, and loneliness
(38:08) Open-source AI vs. safety tools; hopes for human-made work
(39:40) Let creators create: hiring marketers and using AI well
(41:02) Where to find Aaron’s books and communities
(41:43) Wrap-up and playful outro banter
https://serve.podhome.fm/episodepage/digital-marketing-masters/273
https://serve.podhome.fm/digital-marketing-masters
Looking for a podcast guest? Author Matt Rouse
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Market your local business on autopilot: SMB Autopilot
In this engaging episode of Digital Marketing Masters, host Matt Rouse welcomes Nathan Fletcher, also known as Uncle Nene from Uncle Nay Nay's Nerdcast. They dive into the world of creative work and the challenges of marketing it in today's digital landscape. Nathan shares his journey from a career in marketing and production to starting his own podcast focused on science fiction and fantasy. The conversation touches on the importance of community, the struggles of self-promotion, and the evolving role of AI in creative processes.
Matt and Nathan explore the intersection of creativity and technology, discussing how AI can assist in content creation and distribution. They share insights on leveraging AI tools for research, idea generation, and even creating visual content. The episode also delves into the potential of AI to revolutionize media operations and the importance of adapting to technological advancements. Whether you're a creative professional or just curious about the future of digital marketing, this episode offers valuable perspectives on navigating the ever-changing landscape.
(00:00) Introduction to the Episode
(00:29) Nathan Fletcher's Background and Career
(01:49) The Reality of Marketing Creative Work
(03:54) Starting a Podcast: Uncle Nene's Nerdcast
(05:00) Challenges in the Creative Industry
(09:55) The Importance of Iteration in Creativity
(13:48) Distribution Challenges for Creatives
(15:20) Advice for Marketing Creative Work
(20:39) Podcasting as a Marketing Tool
(26:04) Automation and AI in Creative Processes
(33:59) Exploring Different Mediums for Storytelling
(39:01) AI's Impact on Media and Content Creation
(46:52) The Future of AI in Media Operations
(50:00) The Shift in Media Asset Management
https://serve.podhome.fm/digital-marketing-masters
https://www.youtube.com/@UncleNayNaysNerdcast/videos
Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Hook Digital Marketing Canada
Market your local business on autopilot: SMB Autopilot
Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Hook Digital Marketing Canada
Market your local business on autopilot: SMB Autopilot
In this episode of Digital Marketing Masters, host Matt Rouse welcomes science fiction author Tom Easton to discuss the intersection of AI and science fiction. Tom shares his background as a retired science professor and his journey into writing science fiction since the 1970s. The conversation delves into the upcoming anthology "Tales of Galactic Pest Control," featuring Matt's own story, and explores the intriguing theme of AI's role in society, touching on topics like AI hallucinations, the impact of AI on jobs, and the potential need for universal basic income.
Matt and Tom engage in a lively discussion about the evolution of AI technology, its implications for the future, and the ethical considerations surrounding AI training on existing works. They also reflect on the potential societal changes AI could bring, such as shifts in identity and the role of education. The episode concludes with insights into the creative process behind the anthology and the Kickstarter campaign supporting it, highlighting the collaborative spirit of the science fiction community.
Tales of Galactic Pest Control: https://www.kickstarter.com/projects/galactic-pests/tales-of-galactic-pest-controla-sci-fi-and-fantasy-anthology?ref=mattrouse
Amazin Stories: https://amazingstories.com/
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(00:19) Introduction to the Episode
(01:00) Meet Tom Easton: Science Fiction Writer
(02:09) AI in Science Fiction and Reality
(05:05) Challenges and Opportunities of AI Research
(09:18) Copyright and AI: A Legal Perspective
(11:45) The Future of Jobs and Universal Basic Income
(18:09) AI's Impact on Vocational Training and Education
(26:10) Galactic Pest Control Anthology
(31:09) AI's Potential for Greater Good
(37:31) Exponential Growth of AI Technology
(43:02) Closing Remarks and Future Prospects
In this episode of Digital Marketing Masters, host Matt Rouse is joined by Kate vanderVoort, founder and CEO of Social Mediology and the AI Success Lab, to discuss the integration of AI into business practices. Kate shares her insights on how companies can transition from having no AI involvement to effectively incorporating AI into their operations.
She emphasizes the importance of understanding AI's implications and the need for businesses to develop a human-centered, responsible approach to AI adoption. The conversation highlights the challenges companies face in navigating the rapid advancements in AI technology and the necessity of creating a supportive culture for AI integration.
Kate and Matt delve into practical strategies for businesses to start their AI journey, including conducting AI business audits and fostering AI champions within organizations. They discuss the significance of leadership involvement in AI training and policy development, and how small to medium-sized businesses are often more agile in adopting AI solutions. The episode also touches on the importance of addressing employee concerns about AI, such as job security, and the potential for AI to streamline operations and save time. Listeners are encouraged to consider the strategic implementation of AI to enhance productivity and innovation within their companies.
Sponsored by SMB Autopilot, your local marketing on autopilot.
https://aisuccesslab.com/strategy
Kate in Linkedin: https://www.linkedin.com/in/katevandervoort-social-mediology/
Matt on LinkedIn: https://www.linkedin.com/in/mattmrouse/
https://matthewrouse.com
Hook Digital Marketing:
Canada
USA
In this episode of Digital Marketing Masters, host Matt Rose, despite battling a lost voice, welcomes IP attorney and AI consultant Corinne Koger to discuss the intricate relationship between artificial intelligence and intellectual property law in the United States. They delve into the nuances of copyright, patents, and trademarks, emphasizing the importance of human contribution in AI-generated content and the evolving legal landscape. Corinne shares insights on how businesses can protect their intellectual property and the significance of having clear policies regarding AI use.
The conversation also touches on the practical applications of AI in content creation and the ethical considerations surrounding data privacy and AI-generated content. Matt and Corinne explore the challenges of verifying AI-generated information and the importance of maintaining authenticity in digital content. They also discuss the implications of AI in various industries, including legal, marketing, and creative fields, highlighting the need for businesses to stay informed and proactive in managing their intellectual property rights.
In this episode of Digital Marketing Masters, host Matt Rouse welcomes Marv Paul, a technology enthusiast and host of the podcast "Is This the New Internet?". The discussion delves into the concept of a new Internet, exploring how blockchain technology could revolutionize the way we interact online. Marv shares his insights on the evolution of the Internet from a stationary experience to a mobile one, and the implications of privacy and personal data in this digital age. The conversation touches on the potential for blockchain to enable a more private, user-controlled Internet, where individuals can manage their own data and privacy.
Matt and Marv also discuss the challenges and opportunities of adopting blockchain technology, including the need for user-friendly interfaces and the importance of community in the crypto space. They explore the idea of decentralization, where users can have more control over their digital identities and interactions. The episode concludes with thoughts on the future of the Internet, emphasizing the potential for individuals to build and shape their own online experiences using emerging technologies. Marv encourages listeners to embrace these tools and consider how they can contribute to the evolving digital landscape.
Marv Paul
Hook Digital Marketing
Hook DM Canada
SMB Autopilot
MatthewRouse.com
https://serve.podhome.fm/episodepage/digital-marketing-masters/267
https://serve.podhome.fm/digital-marketing-masters
(00:22) Introduction to the New Internet
(01:19) The Evolution of Internet Connectivity
(03:18) Building a Better Internet
(07:24) The Importance of In-Person Connections
(16:20) Blockchain and Personal Data Control
(23:41) Challenges of Blockchain Adoption
(34:07) Community and the Future of Web3
(46:44) The Role of AI and Blockchain in the New Internet
In this episode of Digital Marketing Masters, host Matt Rouse engages in a thought-provoking conversation with Dan Friker about the future of work and the impact of AI on various industries. Dan shares insights from his experience on the career advisory board for the College of Science and Engineering and discusses the implications of rising technologies on the workforce, from blue-collar to white-collar jobs. The discussion delves into how AI is transforming HR practices, including job descriptions, candidate selection, and interview processes, and the challenges of bias and efficiency in these systems.
Dan and Matt explore the global landscape, highlighting examples from countries like Japan and India, where digital literacy and AI adoption are advancing rapidly. They discuss the paradox of efficiency and success in AI-driven recruitment and the potential for AI to revolutionize staffing models in industries like healthcare and agriculture. The conversation also touches on the broader implications of AI in the workplace, emphasizing the need for workers to adapt to new tools and technologies to remain competitive in the evolving job market.
Dan Friker: https://www.linkedin.com/in/daniel-friker/
Matt Rouse: https://www.linkedin.com/in/mattmrouse/
(00:31) Introduction to the Future of Work
(01:05) Dan Fricker's Background and Passion
(02:12) AI's Impact on HR and Staffing
(05:04) Efficiency and Success Paradox in AI Hiring
(12:41) Bias and Challenges in AI Recruitment
(26:00) Blind Spots in Staffing and HR
(34:13) Future of Work and AI's Role
https://serve.podhome.fm/digital-marketing-masters
In this episode of the Digital Marketing Masters podcast, host Matt Rouse welcomes Ethan Holland, an expert in AI and digital transformation.
Ethan's AI News:
https://ethanbholland.com/category/this-week-in-ai/
AI Local Marketing for SMBs: https://smbautopilot.ai
https://serve.podhome.fm/digital-marketing-masters
(00:00:02) Introduction and Guest Welcome
(00:01:09) Ethan Holland's Career Journey
(00:02:11) AI and Its Impact on Marketing
(00:04:32) AI's Role in Marketing Strategy
(00:06:21) SEO and AI: The Future of Search
(00:12:01) AI's Impact on the Workforce
(00:18:01) The Future of AI and AGI
(00:31:10) AI in Video and Image Creation
(00:45:18) AI's Influence on Social Media
(01:01:18) The Future of AI: Blind Spots and Opportunities
They discuss Ethan's extensive background in legacy media and his passion for AI, highlighting his blog that tracks AI developments with over 21,800 organized links. The conversation delves into the (now) release of GPT 4.5 and the potential of GPT 5, exploring how AI tools might evolve from tactical aids to strategic decision-makers in marketing.
Ethan shares insights into the future of work, suggesting that while AI might disrupt certain industries, it could also augment human capabilities, particularly in creative and strategic roles. They discuss the potential for AI to level the playing field by providing expertise across various domains, but also the challenges of widespread adoption and the risk of job displacement.
The discussion shifts to the impact of AI on social media and content creation, pondering whether AI-generated content could overshadow human creativity. They explore the implications of AI in video and image generation, with Ethan highlighting advancements in image-to-video technology and the potential for AI to transform media production.
Matt and Ethan also touch on the societal implications of AI, including the concept of universal basic income as a response to potential job losses. They consider the global distribution of AI technology and the importance of ensuring access to AI tools across different regions.
Finally, they discuss the future of AI in customer service and the potential for AI to enhance user experiences by providing efficient and personalized interactions. Ethan emphasizes the importance of embracing AI's multimodal capabilities, suggesting that vision and audio integration will be key to future developments.
In this episode of Digital Marketing Masters, host Matt Rouse explores the revolutionary concept of software on-demand, powered by AI. He discusses how this technology is transforming the way businesses operate by allowing them to generate custom software instantly, tailored to specific needs without the hassle of traditional software subscriptions.
The episode outlines ten ways software on demand is changing the business landscape, including improved data security, real-time optimization, and the ability to adapt swiftly to new challenges. Matt emphasizes the competitive edge businesses can gain by utilizing AI to solve problems on the fly and create new revenue opportunities.
Listeners are encouraged to rethink their approach to software and consider the potential of AI-driven solutions to enhance productivity and efficiency. Matt concludes by reiterating the transformative power of software on demand and its role in the future of work.
(00:16) AI Revolutionizing Business
(01:09) Software on Demand Explained
(02:45) Transforming Work with AI Tools
(06:42) Customizing Software for Business Needs
(09:12) Competitive Edge and Adaptation
(12:19) Revenue Opportunities and Software Updates
https://serve.podhome.fm/episodepage/digital-marketing-masters/264
https://serve.podhome.fm/digital-marketing-masters
Hook Digital Marketing:
https://hookdm.com
https://hookdm.ca
Want Matt as a speaker or guest? https://matthewrouse.com
SMB Autopilot: https://SMBAutopilot.ai
Sim Theory: https://simtheory.ai
In this episode of Digital Marketing Masters, host Matt Rose welcomes Paul Summerville, co-author of "Reclaiming Populism: How Economic Fairness Can Win Back Disenchanted Voters." Paul shares insights from his book, co-written with Eric Protzer, exploring the impact of economic fairness on political landscapes and voter disenchantment. The discussion delves into Paul's personal journey from academia to finance, highlighting how societal structures in countries like Canada provided opportunities that shaped his career.
Paul explains the research behind the book, focusing on the correlation between low social mobility and susceptibility to radical populism in countries like the UK and the US. He emphasizes the importance of economic fairness as a solution to reclaim disenchanted voters, advocating for policies that promote equal opportunity and fair outcomes.
The conversation also touches on the role of social media and misinformation in amplifying populist sentiments, and the challenges of addressing these issues in high-income countries. Matt and Paul discuss the potential of AI and technological advancements to reshape economies, stressing the need for political systems to adapt and prioritize economic fairness.
As they explore the future of work and the impact of AI, Paul and Matt consider the necessity of universal basic income to support those displaced by technological changes. They highlight the importance of embracing innovation and understanding the rapid pace of technological evolution.
Throughout the episode, Paul shares anecdotes from his political experiences and insights into how societies can navigate the challenges posed by economic and technological disruptions. The episode concludes with a discussion on the importance of storytelling and communication in addressing complex societal issues.
Reclaiming Populism: How Economic Fairness Can Win Back Disenchanted Votershttps://www.amazon.com/Reclaiming-Populism-Economic-Fairness-Disenchanted/dp/1509548114
Hook Digital Marketing
https://hookdm.com
https://hookdm.ca
Kanji Accelerator
https://kanjiaccelerator.com
In this episode of Digital Marketing Masters, host Matt Rouse welcomes Corbett Drummy from Lightricks to discuss the intersection of AI and digital marketing. Corbett, co-founder and former CEO of Popular Pays, shares his journey with Lightricks, known for popular apps like Facetune, and their new AI video product, LTX Studio. The conversation delves into the innovative use of AI in content creation, highlighting how tools like Facetune are used for AI-generated images and localized landing pages to boost marketing efforts.
Corbett and Matt explore the democratization of content creation through AI, emphasizing how small to medium-sized businesses can leverage these tools to enhance their marketing strategies. They discuss the challenges and opportunities AI presents, particularly in maintaining character consistency in video models and the rapid pace of AI advancements.
The discussion also touches on the evolving landscape of social media platforms, the potential for AI-generated content to revolutionize advertising, and the importance of focusing on practical use cases for AI technology. Corbett shares insights into the development of LTX Studio, a tool designed for storyboarding and pre-visualizing video content, and the broader implications of AI in content creation.
As the episode wraps up, Matt and Corbett reflect on the future of AI in marketing and content creation, considering the potential for new platforms and the ongoing evolution of digital media. Corbett invites listeners to explore Lightricks' suite of products and connect with him on social media for further discussions.
(00:11) Introduction to Corbett Drummy and Lightricks
(01:07) AI in Video Editing: LTX Studio
(03:11) AI in Marketing and Content Creation
(07:01) Building Products with AI: Challenges and Opportunities
(10:00) Consistency in AI Video Models
(17:38) The Content Singularity and Future of AI
(25:04) Algorithmic Feeds and Content Discovery
(32:39) The Future of AI in Content Creation
(37:01) Regulatory Challenges and Innovation in AI
(41:22) Conclusion and Contact Information
Looking for a podcast guest? Author Matt Rouse
Hook Digital Marketing | Hook Digital Marketing Canada
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In this episode of Digital Marketing Masters, host Matt Rouse welcomes Jay Melone, a seasoned entrepreneur with over 15 years of experience. Jay shares his journey from being a business owner who traded time for money to creating a sustainable business model that leverages digital products. He discusses the challenges he faced in transitioning from active consulting to developing toolkits that clients could purchase and use independently. This shift not only helped him manage burnout but also streamlined his marketing and sales funnel, proving his expertise in a more scalable way.
Jay explains how he packaged his consulting frameworks into products, allowing clients to access his expertise without his direct involvement. This approach not only generated passive income but also served as a marketing tool, leading to more significant consulting opportunities. He emphasizes the importance of proving expertise and automating parts of the lead generation process to focus on high-value clients.
Matt and Jay discuss the common challenges faced by coaches and consultants in moving away from hourly work, including the fear of giving away too much value and the lack of guidance on creating scalable products. Jay shares insights on how to identify and package services into products that can be sold at higher volumes, thus freeing up time for more lucrative projects.
The conversation also touches on the role of AI in business, with Jay highlighting its use as a thought partner and a tool for systematizing and automating tasks. He shares his vision of creating tools that help business owners generate ideas for productized offers without needing to master AI prompts.
Listeners are encouraged to visit Jay's website, profitladder.net, for more resources and to subscribe to his newsletter for ongoing strategies and insights.
https://matthewrouse.com
https://hookdm.com
https://hookdm.ca
In this episode of Digital Marketing Masters, host Matt Rouse welcomes Dan Wood to discuss the intricacies and common pitfalls of Google Ads for small and medium-sized business owners. They dive into the challenges many businesses face with Google Ads, often finding themselves spending money without seeing returns. Dan shares his expertise in troubleshooting and optimizing ad accounts, starting with the crucial step of setting up conversion tracking correctly. He explains how conversion tracking helps Google Ads understand valuable actions taken by visitors, which is essential for optimizing ad performance.
Matt and Dan also explore the importance of proper location targeting in Google Ads. They discuss how businesses can waste money by targeting the wrong geographical areas and provide insights on how to set up location targeting effectively. The conversation highlights the significance of understanding the difference between targeting people "in or interested in" a location versus those "recently in" a location.
Furthermore, they emphasize the importance of having a robust follow-up process once leads are generated. Dan shares real-life examples of businesses losing potential customers due to poor lead management and the lack of a systematic approach to handling inquiries. They discuss the decay of lead value over time and the necessity of quick responses to maximize conversion rates.
The episode concludes with a discussion on the future of AI in lead management and customer interaction, highlighting the potential for AI agents to streamline processes and improve customer service. Matt and Dan agree on the importance of having a well-defined process for managing leads and continuously optimizing it to enhance business performance.
Matt shares his experience using capabilities of Google's Notebook LM to generate a podcast episode based on his book, "PEERtainment," in just minutes.
The generated podcast delves into his book's insights on the evolving landscape of social media and content creation, emphasizing the shift towards "PEERtainment"—professional quality content created by everyday people. And you won't believe it wasn't written by human hands.
The hosts discuss the democratization of media and how creators no longer need millions of followers to make an impact. They highlight the importance of audience retention, watch time, and session time in the new content world, offering practical tips on how to hook viewers and keep them engaged. The episode also covers the role of AI in content creation, suggesting that AI can enhance rather than replace human creativity.
Listeners are encouraged to embrace their unique voice and connect authentically with their audience. Matt provides actionable advice for content creators, including knowing your audience, leveraging curiosity, comedy, and connection, and using AI tools to expand reach. The episode concludes with a reminder that consistency and authenticity are key to success in the purtainment era.
Welcome to episode 258 of the Digital Marketing Masters podcast with your host, Matt Rouse. In this episode, we are joined by Aaron Ryan, a celebrated voice actor and author of The Dissonance Quadrilogy. We dive into Aaron's extensive career in voice acting, which began in 1993, and discuss how the rapid advancements in AI technology are impacting the industry. Aaron shares his insights on the commoditization of voice-over work, the challenges posed by AI-generated voices, and his transition to becoming a full-time author.
Aaron talks about the emotional nuances and unique qualities that human voice actors bring to their work, which #AI still struggles to replicate. We also explore the ethical and creative implications of AI in the arts, including writing and music. Aaron emphasizes the importance of embracing one's unique talents and adapting to industry changes while staying true to one's creative passions.
We also touch on the practical aspects of self-publishing, the challenges of marketing books in a saturated market, and the importance of maintaining creative control. Aaron shares his rapid publishing timeline and the passion that drives his storytelling. Whether you're an aspiring voice actor, author, or just curious about the intersection of AI and creativity, this episode offers valuable insights and inspiration.
Don't miss this engaging conversation filled with practical advice, personal anecdotes, and a deep dive into the future of creative industries in the age of AI.
** Aaron knows we use a digital voiceover when talking about my book at the end of the show. Don't call me out, it's both ironic and designed to show the future we are moving to while most are unaware. Go read "Will AI Take My Job?" Available on Amazon.
Dissonance Quadrilogy by Aaron Ryan
Hook Digital Marketing
(00:03) Introduction and Guest Overview
(00:46) Impact of AI on Voice Acting
(04:22) Challenges in the Voice Over Industry
(10:35) AI in Creative Fields
(20:38) Adapting to Industry Changes
(28:12) Writing and Publishing Books
(39:28) Music and AI
(44:06) Closing Remarks
https://serve.podhome.fm/episodepage/digital-marketing-masters/the-dissonance-quadrilogy-aaron-ryans-voice-acting-authorship-in-an-ai-world-258
Welcome back to the Digital Marketing Masters podcast! In this episode, host Matt Rouse is joined by returning guest James Hipkin, author of "Journey to Success: Digital Marketing for Small Business Owners." James shares his insights on the importance of marketing strategy and how small business owners can navigate the overwhelming world of digital marketing.
James discusses the principles of marketing that have stood the test of time and how they are still relevant today. He emphasizes the need for a clear strategy to cut through the noise and be relevant to what customers need. The conversation touches on the importance of website performance, clear messaging, and the pitfalls of focusing too much on aesthetics without a solid strategy.
Matt and James also delve into the use of AI in marketing, sharing practical examples of how AI can assist in creating effective marketing strategies and content. They discuss the benefits of using AI tools to generate customer avatars, journey maps, and even color palettes for websites. The episode wraps up with a discussion on the future of AI in marketing and how small business owners can leverage these tools to stay competitive.
Don't miss this insightful episode filled with practical tips and strategies for improving your digital marketing efforts. Whether you're a seasoned marketer or a small business owner just starting out, there's something valuable for everyone in this conversation.
Red8 Interactive with James Hipkin.
Matt Rouse, Hook Digital Marketing, and SMB Autopilot:
https://hookdm.com
https://hookdm.ca
The episode features an interview with Will Smith, a video game streamer, discussing his journey into streaming, challenges faced, and strategies for success. Will shares insights on consistency, streaming platforms, content repurposing, and ad placement on YouTube. He also talks about his favorite games and upcoming releases.
Will's Got Games
Hook Digital Marketing
Matt Rouse
In this episode, we delve into a fascinating conversation between Matt Raus and Vincent Valentine, exploring the intersection of AI, technology, and the future of creative industries. Vincent sheds light on innovative projects such as Cognitive AI and Art AI, offering valuable insights into the transformative power of AI in shaping the realms of music, movies, and language translation. Our discussion navigates through the latest advancements in AI technology, touching on topics like voice generation, character mapping, and the creation of multilingual content.
Join us as we uncover the potential impact of AI on various creative domains and envision a future where artificial intelligence plays a pivotal role in shaping artistic expressions and communication.
https://art.ai
https://girlfriend.ai/
https://matthewrouse.com/
"Will AI Take My Job?" The book. Available on Amazon.
The episode discusses the importance of referrals in business and how to systemize and automate the process to generate more referrals. The conversation emphasizes the value of trust, networking, and creating strong relationships with referral partners. Strategies for building referral networks and the impact of referrals on business growth are highlighted throughout the episode.
https://ravingreferrals.com/brandonbarnum/
https://matthewrouse.com
(00:00:18) Introduction to the episode with host Matt Rouse and guest Brandon Farnham, CEO of hoa.com.
(00:01:00) Discussion on the sources of referrals and the lack of a consistent referral plan in businesses.
(00:02:03) Importance of investing in the referral process and the higher likelihood of hiring from referrals.
(00:03:47) Accelerating the trust process through referrals and the impact of trust on business relationships.
(00:05:17) Creating trust through referral partnerships and cross-marketing strategies.
(00:07:03) Differentiating networking from creating a referral partner blueprint for effective partnerships.
(00:08:51) Importance of documenting plans for accountability and commitment in referral partnerships.
(00:11:27) Marketing ethics and the importance of serving people rather than coercing them in business interactions.
https://serve.podhome.fm/digital-marketing-masters
In this episode, host Matt Rouse interviews Ben Albert about his journey in starting a successful podcast and business in his hometown of Rochester, New York. Ben shares his story of being let go from his corporate job and how he used his skills and local connections to build a thriving podcast and marketing business. They discuss the importance of hyper-localization and adding value to a small audience, as well as the benefits of podcasting for networking and client acquisition.
Show Links
Ben's Podcast: https://podcasts.apple.com/us/podcast/real-business-connections/id1537115928
Hook Digital Marketing
"Will AI Take My Job?" book.
(00:00:49) Ben's podcast and how he got started
(00:04:27) Monetizing a podcast through service-based business
(00:06:24) Finding an audience and clients in a local or niche market
(00:09:49) The importance of adding value and building relationships
(00:19:54) The long-term commitment and benefits of podcasting
(00:23:50) The potential of AI-generated content and its impact on marketing
https://serve.podhome.fm/episodepage/digital-marketing-masters/ben-alberts-strategy-for-growth-253
https://serve.podhome.fm/digital-marketing-masters
In this episode, host Matt Rouse interviews Christine Campbell Rapin about the fundamentals of growing a successful business. They discuss the importance of understanding your target audience, developing a marketing strategy, and creating value for your customers. Christine emphasizes the need for clarity and self-reflection in order to build a strong foundation for your business.
Read Matt's new book, Will AI Take My Job?
Hook Digital Marketing
Hook Digital Marketing Canada
In this episode, I have the pleasure of talking with George Allen Miller, author of the science fiction book, Eugene J. McGilliguddy's Alien Detective Agency. George shares his insights into the role of AI in his novel and how it shapes the story. We also delve into the challenges and benefits of traditional publishing versus self-publishing. Join us as we explore the fascinating world of George's book and the creative process behind it.
During our conversation, George discusses the inspiration behind Eugene J. McGilliguddy's Alien Detective Agency and how he developed the concept of an AI-driven detective agency. He explains how AI technology plays a central role in the book, influencing the characters and driving the plot forward. We dive into the ethical implications of AI and its potential impact on society.
George shares his experiences with both traditional publishing and self-publishing. He highlights the advantages and disadvantages of each approach, including the creative control and financial considerations. We gain valuable insights into the publishing industry and the various paths authors can take to bring their work to readers.
If you're a fan of science fiction, AI, or the publishing industry, this episode is a must-listen. Join us as we explore the captivating world of Eugene J. McGilliguddy's Alien Detective Agency and gain a deeper understanding of the role of AI in storytelling.
In this episode, host Matt Rouse interviews Philip Brown from Blu Pitt Automation about project management, AI, and automation. They discuss the benefits of automation for midsize companies, different types of automation, and the future of AI in automation.
(00:00:43) Introduction to project management and automation
(00:02:13) Integration of systems in project management automation
(00:05:04) Automation for midsize companies
(00:08:32) Productivity and different types of automation
(00:12:20) Engagement and maintenance of automation systems
(00:15:50) The future of AI in automation
https://serve.podhome.fm/digital-marketing-masters
In this episode, host Matt Rouse interviews Richard Guilbeau about credit repair and credit for personal and business use. They discuss the importance of credit, how to fix bad credit, and strategies for building business credit. They also talk about the role of AI in the credit industry and if AI is going to decide if you get approved or declined!
Arguably one of the best when it comes to credit repair and business funding, Richard Guilbeau is a serial entrepreneur, business funding consultant, and financial literacy educator who has earned the title, “Credit Rich” among other names.
His sharp-shooting approach to personal credit and business credit has helped business owners and entrepreneurs get access to hundreds of thousands of dollars to start or grow a business, regardless of their age of business.
In just a few short years, he has built a business education empire on the belief that any new or seasoned business owner can get access to capital with the right tools, systems, and guidance.
He's the author of the book, "The Business Credit Blueprint."
Links:
https://instagram.com/richardguilbeau
https://facebook.com/richard.guilbeau
Hook Digital Marketing: https://hookdm.com
Hook DM Canada: https://hookdm.ca
Articles, writing, SEO, content marketing, it's all changing thanks to NLP and AI. I speak with Katrina McKinnon on what this means for the future of search engine marketing.
In this podcast conversation between Matt Rouse and his guest, Peter Sena, they discuss the concept of being "future-obsessed" or "forward-obsessed." Peter explains that being forward-obsessed means constantly looking at where we are now and where we are heading in the future, pushing the boundaries of our comfort zones, and embracing experimentation and lifelong learning to unlock a happy and fulfilled life.They also touch upon the use of AI in content creation, highlighting the importance of imperfections in human-created content and how AI-generated content can sometimes lack the authenticity and imperfections that humans appreciate.Furthermore, they discuss the potential of AI in augmenting human capabilities rather than completely replacing them. They mention that AI tools are becoming integrated into various everyday tools and workflows, leading to significant productivity gains.Overall, the conversation explores the role of AI in shaping the future, both in content creation and in enhancing human productivity and creativity.
Unlocking Business Potentials with AI: A Deep Dive with Darin KiddDigital Marketing Masters Podcast 246In this exciting episode of "Digital Marketing Masters," host Matt welcomes the illustrious Darin Kidd, a business visionary and the author behind the motivational book "I Will Until." In a riveting conversation that explores the nooks and crannies of the business world, they delve deep into the transformative role of AI in enhancing business processes and content creation.Darin shares the infinite potentials that lie in harmonizing AI technology with human teams, a strategy that promises not just a boost in efficiency but a remarkable increase in revenue and market share. Moreover, the conversation takes a futuristic turn as they envision a world where AI facilitates everyday processes, including predicting and automating flight bookings, promising a revolution in customer service and experience.Towards the end of the podcast, Darin Kidd opens up about his book "I Will Until," a beacon of motivation and a guide to achieving one’s dreams through relentless perseverance. Find out how to get in touch with him and explore collaboration opportunities as he invites listeners to reach out through his website and social media platforms.Join Matt and Darin as they envision a future intertwined with AI, discuss the nuances of the business landscape, and share the secret sauce to winning in life and business. Don't miss out on this enlightening conversation filled with futuristic insights and practical business advice. Visit "I Will Until" at iwilluntil.com to connect with Darin Kidd and delve deeper into his world of inspiration and business acumen.Digital Marketing Masters Podcast: https://hookdm.com/podcastHook Digital Marketing USA: https://hookdm.comHook Digital Marketing Canada: https://hookdm.ca
On this episode of Digital Marketing Masters, host Matt Rouse chats with Greg Moyer about his enlightening presentation on preserving creativity in the AI era. Discover the "seven things you don't want to give up" to maintain your creative edge and they chat about avoiding distractions, the SAG strike, AI music copyright, and more AI discussions. This episode is essential listening for digital marketers looking to blend creativity with technology.
Welcome back to Digital Marketing Masters, hosted by Matt Rouse. In this episode, Matt is joined by Daniel Alvarado, CEO of White Shark Media and AdClicks. They dive deep into the evolving landscape of digital marketing, discussing the intersection of AI and advertising strategies.Daniel shares insights on how AI is reshaping pay-per-click advertising and social media marketing. They explore the power of AI-driven content creation, its potential impact on consumer behavior, and the challenges of maintaining authenticity in a world increasingly dominated by AI-generated content.Discover the latest trends in advertising as they dissect the dynamics of platforms like Google, Bing, and emerging social media networks like Threads. They also touch on the ethical considerations of AI, from misinformation to privacy concerns, and how businesses can navigate these challenges.Whether you're a marketing enthusiast or a business owner, this episode offers a thought-provoking exploration of AI's influence on the future of advertising. Tune in to gain valuable insights and stay ahead in the ever-evolving world of digital marketing.
In this podcast episode, the host interviews Yaron Been, who discusses the potential of using automation and code to benefit e-commerce companies. They explore how even non-developers can leverage ChatGPT to automate tasks and create solutions tailored to their needs. Yaron shares examples of using Python scripts and chat interactions to generate blog posts, videos, and more. They also emphasize the importance of using chat interactions to clarify requests and obtain better results. Yaron mentions defensive automation to streamline processes like accounting and fulfillment and recommends exploring popular apps in the relevant e-commerce platform's marketplace for automation solutions. They highlight the significance of embracing AI and automation to stay ahead in the competitive business landscape. Lastly, they discuss the value of investing in ChatGPT-4, as it offers more powerful features than the free version, making it a no-brainer decision for businesses.eCom XF: https://ecomxf.com/ecomxfactor-linktree/Music by Suno (alpha), Voice by Eleven Labs, editing by Descript and AudacityHook DM: https://hookdm.comHook Digital Marketing Canada: https://hookdm.caWant Matt on your show or to speak at your event? https://matthewrouse.comMatt's book: PEERtainment https://peertainment.com
Matt and Cam Williams chat a bit about accounting and what going the extra mile means as a fractional CFO, but also, how AI is going to replace some parts of the bookkeeping and accounting industry. Matt lets the cat out of the bag with another mind-blowing AI prediction about where the AI squeeze will come from for financial service businesses.https://www.kynliconsulting.com/https://calendly.com/kynliconsulting/growyourincomeYour Host: https://matthewrouse.comHook DM: https://hookdm.comHook DM Canada: https://hookdm.ca PEERtainment: https://peertainment.com
Join us on this insightful podcast episode as two industry experts delve into the fascinating world of AI and its influence on content marketing and journalism. Beth from MW Action and Matt, the host, engage in a lively discussion covering a range of topics. From the benefits of AI-powered tools in content creation and automation to the potential implications for the future of journalism, they explore the nuanced aspects of incorporating AI into these fields.Beth and Matt share their experiences and perspectives, highlighting the importance of understanding AI's capabilities and limitations. They emphasize the need for subject matter expertise and audience understanding to harness the true potential of AI in content creation and marketing strategies. They also touch upon the impact of AI on journalism, discussing responsible usage, proper sourcing, and maintaining trust with the audience.Throughout the conversation, they stress the significance of agencies and service providers embracing AI technology while ensuring they possess the necessary knowledge and expertise to leverage it effectively. The dialogue serves as a thought-provoking exploration of AI's evolving role and the need for a harmonious blend of human expertise and AI tools in various industries.If you're curious about the future of content marketing, journalism, and the ethical considerations surrounding AI implementation, this podcast episode offers valuable insights and thought-provoking discussions. Tune in to gain a deeper understanding of AI's impact on these fields and how to navigate the evolving landscape.Beth Kapes: https://www.mwaction.com/AI Music by https://waveformer.replicate.dev/HookDM: https://hookdm.comHook DM Canada: https://hookdm.caMatt's book, PEERtainment: https://peertainment.comWant to have Matt on your show or speak at your event? https://matthewrouse.com
Can AI help you win contests? Turns out it can! And you can learn how to find and enter sweepstakes and contests and how AI is changing another facet of marketing. Plus Matt talk about AutoGPT for automating repetitive tasks.Carolyn Wilman is a renowned Digital Marketer specializing in creating and promoting successful campaigns for companies. She is widely recognized as the Contest Queen and has authored two best-selling books: "You Can't Win If You Don't Enter" and "How To Win Cash, Cars, Trips & More!" Through her Online Sweepstakes Entry System, she has helped others win over $1 million in prizes.Contest Queen: https://www.ContestQueen.comHook Digital Marketing: https://hookdm.comHook Digital Marketing Canada: https://hookdm.ca Watch the @BusinessBuilderThrowdown channel: https://youtube.com/hooskeo
Matt has Yifat Cohen back on the show to talk about AI assisted content creation and some tricks you can use to get the most of generative AI for your content marketing.Mastermind with Yifat: https://thatmastermind.comHook Digital Marketing: https://hookdm.com https://hookdm.ca
Publish Your Book in 12 Weeks or Less with a course and a webinar by D. Scott Smith, MBA. My Business Builder Throwdown co-host, D. Scott Smith shows us how to get a book publish in a short time and use platforms like Amazon to drive leads and sales.Check out the Publish Your Book podcast here: https://www.dscottsmith.com/podcastFind out more about Matt Rouse and his publications: https://matthewrouse.com
Want to learn how to make videos that influence people? A conversation with Adrian Roup, a creative solution provider, award-winning short filmmaker, crowd-funder and TEDx producer. Adrian has produced Electronic Press Kit (EPK) documentaries on films, produced content for the 2008 Obama for America YouTube team, and somehow still had time to become a best-selling author.https://www.linkedin.com/in/adrianroup/https://www.filmcrafter.comHost Matthew Rouse: https://matthewrouse.comHook SEO: https://hookseo.comHook DM Canada: https://hookdm.caBusiness Builder Throwdown: https://youtube.com/hookseo
Mark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college professor and corporate facilitator.
Now, he teaches people how to more intentionally tell stories that teach, lead, sell, and inspire to accomplish business and personal goals. He is the co-author of the best-selling book “Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire” and co-creator of the Master Storytelling Workshop.
When he’s not training, speaking, coaching, or creating new content, Mark is likely hiking or snowshoeing in the mountains near his home in Utah, playing the piano, bragging about his grandchildren, or writing children's books.
Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire https://master-storytelling.com/podcastgift/
Hook DM Canada: https://hookdm.ca Hook SEO USA: https://hookseo.com
A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player.
Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000.
His book is: Niching Up: The Narrower the Market, the Bigger the Prize. It is slated for release in Q4 of 2022.
In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.
Rankings.io: https://rankings.io/ Hook DM Canada: https://hookdm.ca Hook SEO: https://hookseo.com
Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specializes in Brand SERP optimization and Knowledge Panel management. Matt Rouse,
Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. Before that he was a professional musician with the Punk-Folk group The Barking Dogs. And before that he studied Economics and Statistical Analysis at Liverpool John Moores University.
https://jasonbarnard.com/ https://kalicube.com/about/invite-jason/invite-jason-barnard-on-your-podcast/
Matthew Rouse (host & author) https://matthewrouse.com Hook Digital Marketing Canada: https://hookdm.ca Hook SEO: https://hookseo.com
Clarissa Burt is an internationally acclaimed award-winning media personality, producer, director, writer, author, public speaker and former supermodel and winner of the Celebrity Survivor show! With hundreds of television and film credits to her name, this Who’s Who of International and American Women brings over 35 years of entertainment industry experience in both International and American markets.
In June of 2022, Clarissa was Knighted by The Royal Order of Constantin the Great and Saint Helen joining the ranks of 350 Dames worldwide.
Clarissa is the Founder and CEO of In the Limelight Media, a multi-media platform consisting of TV/video, a podcast and a digital magazine. Her shows can be seen on ROKU, Amazon Fire, Apple TV, etc. and her podcast is heard on 15 different distribution platforms.
Her bestselling book entitled The Self-Esteem Regime published by Roman and Littlefield published on November 11th, 2021. The audiobook was published by Recorded Books two weeks later.
LinkedIn http://linkedin.com/in/clarissaburt
Let's talk about property investing, cash flow properties, and short-term rentals. Luke Andrews is a real estate entrepreneur who sells, leads, and invests. He is a best-selling author who has purchased 40 rental properties before turning 40 and has a passion for trying to change lives through real estate.
10 Mistakes Every Investor Makes Buying Their 1st Property https://10investormistakes.com https://lukeandrews.us
Hook Digital Marketing Canada: https://hookdm.ca Hook SEO USA: https://hookseo.com
After a friend asked her to write for his law firm, and she successfully boosted their lead generation, Alison knew she was on to something. Alison Ver Halen is a content marketer, SEO strategist, speaker and author who followed her love of writing into a career of helping other people tell their stories.
Matt and Alison chat about Content Marketing, SEO, some new and advanced SEO tips, as well as how search works, and how it is going to be affected by AI-generated content.
https://avwritingservices.com/ https://www.amazon.com/Content-Marketing-Made-Alison-Halen-ebook/dp/B09YL7K6XY/ Support the show: https://rally.io/creator/BBT/
Jamie Shanks pioneered the term Social Selling, wrote the book, and has trained more than a quarter million sales professionals from organizations from Microsoft to Intel. Matt and Jamie also discuss his new SaaS product for Medium and Enterprise, Pipeline Signals.
Jamie breaks down the issues with clients moving jobs, CRMs losing as much as 36% of their usable value per year, and how we can fix these issues to help fill your lead pipeline with customers you have already spent time and money developing a relationship with.
https://www.linkedin.com/in/jamestshanks/ https://pipelinesignals.com/
Support the show and earn rewards: https://rally.io/creator/BBT
Jamie Shanks pioneered the term Social Selling, wrote the book, and has trained more than a quarter-million sales professionals from organizations from Microsoft to Intel. Matt and Jamie also discuss his new SaaS product or Medium and Enterprise, Pipeline Signals. Jamie breaks down the issues with clients moving jobs, CRMs losing as much as 36% of their usable value per year, and how we can fix these issues to help fill your lead pipeline with customers you have already spent time and money developing a relationship with.
https://www.linkedin.com/in/jamestshanks/ https://pipelinesignals.com/
Support the show and earn rewards: https://rally.io/creator/BBT
Former President of JWT-West and VP Marketing at Yahoo!, David now serves on the Professional Faculty at Berkeley Haas School of Business. He helps innovators of all kinds build and tell their stories.
Find out how to "Get Your Startup Story Straight" with the Definitive Storytelling Framework for Innovators and Entrepreneurs.
Buy the book on Amazon: https://www.amazon.com/Your-Startup-Story-Straight-Entrepreneurs/dp/1632994690 Find out more about the book: https://www.davidriemer.com/getyourstartupstorystraight
Could partnerships be the way forward when the “big three” advertisers of Google, Facebook, and Amazon are pricing your business out of the market?
Matt Wool is the CEO of Acceleration Partners. Matt has overseen the day-to-day operations of the business for six years and driven the company’s growth from five employees when he joined as VP of Client Services in 2012 to over 300 employees globally today. Matt is also the co-author of the bestselling book Moving To Outcomes: Why Partnerships Are The Future of Marketing.
https://www.accelerationpartners.com Get Reward for Supporting the Show: https://rally.io/creator/BBT/
Marketing for small businesses can be difficult and often effort and dollars are wasted because the key performance indicators of success are not set correctly, and vanity metrics are used to incorrectly signal “success.” How can your small business develop a process to bring in a stream of profitable leads you like to work with?
Danny Decker is a serial entrepreneur and a marketing strategist, consultant, and keynote speaker. Danny started, scaled, and sold his seven-figure marketing agency in just six years–and he’s passionate about teaching small business owners how to build marketing systems that produce predictable, sustainable growth.
https://www.automaticmarketingmachine.com https://facebook.com/automaticmarketingmachine Support the show and earn rewards: https://Rally.io/creator/BBT
"How We've Always Done It" with Matt Rouse & Guest Host Holly Jackson. Matt talks about his new book about, "How Apathy, Complacency, and Old Habits Are Dragging Your Business Down… And How To Fix Them"
Get the Book: https://www.amazon.com/How-Weve-Always-Done-Complacency-ebook/dp/B09VYFJ6JD Support our shows and earn rewards: https://rally.io/creator/BBT/
I talk Digital Strategy with Ryan Swarie.
Ryan Sawrie is an author, agency owner and marketing veteran with over a decade’s worth of experience working with brands on their digital and social media strategies. His book came out in December 2021 and is a resource for any marketer or business owner looking to get serious with their digital efforts.
https://roadmap.digitalstrategysprint.com https://www.digitalstrategybook.com
Build Your Digital Strategy: Every Step From A to F Paperback: https://www.amazon.com/dp/B09M547TFT
Join the Web3 community: https://rally.io/creator/BBT/ Check out our discord: https://discord.gg/AFRCvbBn
How do we keep our employees? I talk about building a cohesion culture with Dr. Troy Hall.
Book Title: Cohesion Culture: Proven Principles to Retain Your Top Talent
Dr. Troy Hall: https://www.linkedin.com/in/drtroyhall/
Support the show: https://rally.io/creator/BBT/
Reynaldo Santana is a visionary, purpose-driven business leader who thinks that via their businesses, entrepreneurs can improve the world, and is on a mission to assist professional business owners in doing so.
https://www.impactannex.org
Support the show and get rewards with our Web3 Creator Coin: https://rally.io/creator/BBT/
Hank and Sharyn Yuloff, join us with a very unique perspective. Hank is a 35 year marketing veteran, with degrees in advertising, public relations and economics. Sharyn holds a Masters in Non-Profit management and is an online marketing and human resources expert.
Yuloff Creative Marketing Solutions offers traditional and technological marketing plans, working two-on-you with owners of small companies. Several times each year they hold Small Business Breakthrough Bootcamps. They’ve authored 7 best-selling business books, have blogged on The Huffington Post and hosted almost 300 episodes of their podcast called The Marketing Checklist.
https://www.HowToGetThereFaster.com https://www.PlanYourMarketing.com
Support the show and get rewards: https://rally.io/creator/BBT/
Matt has a lively chat with Wendy about... taxes! Seriously, her book That's Deductible" is brilliant and a must-read for all business owners in the USA.
Wendy has over 25 years of experience advising business owners on tax and cash flow strategies. Wendy brings her experience and her great sense of humor to any presentation!
https://www.wendybarlin.com
Check out our Web3 Creator Coin: https://rally.io/creator/BBT/
Benjamin is a Speaker and Author of multiple books. With the latest book “People Ignorant: Unlocking Success, Confidence & Influence.”
Ben has a Law & Criminology degree from Australia. Ben spent 10 years helping Fortune 1000 companies apply gamification principles to their sales and communication process. And now spends his time helping people improve their sales conversations. Helping people to close deals faster and discover the hidden opportunities in our daily communication.
Benjamin cycles on average 150 miles per week when he’s not designing algorithms for persuasion.
https://peopleignorant.com https://behaviorsales.com
Support the Show: https://rally.io/creator/BBT/
Patrick Ward is the VP, Marketing at Rootstrap, a software dev agency that helps companies like MasterClass scale people, products, and processes. He is an Amazon Best-Selling Author, accomplished public speaker & University Lecturer on AI & Tech Disruption.
Title of Your Book:: "Marketing Transformation: Why Your Marketing Mindset is Holding Your Organization Back", featured in Business Leaders Edition, Vol 3. of the Amazon Best-Selling Series "Money Matters".
https://www.rootstrap.com/ https://www.amazon.com/author/patrickjward
Support the Show: rally.io/creator/BBT/
Levent Yildizgoren was born in Turkey, but has spent the last quarter of a century running a highly successful, professional localization service based in the UK. His book is "Good Business in any Language: How to thrive in global markets."
His decades of learning about the pitfalls and prizes the export market presents are shared in this book through his LINGO model. He has helped companies to do business in more than 100 languages!
https://www.yildizgoren.co.uk/ https://drive.google.com/file/d/1C5aNFoUckwNJOPwQ0Byw36AGKTNOoNoQ/view?usp=sharing
Support the Show: rally.io/creator/BBT/
Matt Rouse and Holistic Business Coach, Holly Jean Jackson, dive deep into the stories and questions readers often ask about her latest book, Inspiration Contagion. Looking for raving success with your health, life, and business? And Find out about her lone hiking encounter with a bear!
https://hollyjeanjackson.com/ Support the Show: rally.io/creator/BBT/
Sam George is an author and digital marketing professional who has worked on campaigns for big names like Nancy Pelosi, George Soros, and the University of Phoenix. His latest book, "I'll Get Back to You," is about why unreturned messages drive us crazy and how we can solve the problems of digital communications.
https://dyscommunication.com/
Relationships: Grow Your Business field manual and Motivational Listener, both by author D. Scott Smith.
https://www.dscottsmith.com/ https://www.linkedin.com/in/dscottsmith/
Support the Show: rally.io/creator/BBT/
When it comes to collaborations, we have the keys to success. Why you should collaborate and examples of how our host, Matt Rouse, and his collaboration partners, Holly Jean Jackson and D. Scott Smith are joining him to create new content, shows, and services.
Liz Wolfe is a business coach, author, and speaker who coaches entrepreneurs to get unstuck so that they can launch and grow an abundant business. She got her entrepreneurial start growing up on a sheep farm in Western Pennsylvania with her mother and two sisters.
Liz says that one of her greatest accomplishments is staying married to her husband for 25 years while running a business with him. Always eager to get in front of a crowd, Liz also plays the ukulele and is half of the singing duo Ukulicious.
Free Abundance Training: https://lizwolfecoaching.com/threekeys Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com
Andrew Armitage is the founder of award-winning digital agency A Digital and the author of the Amazon #1 best-selling book, "Holistic Website Planning; Positioning your Website at the Centre of your Digital Transformation."
Matt and Andrew discuss why you need to plan your website, how most companies are failing their customers, and what processes you need in place to make a successful web presence.
Client-Side Podcast: https://theclientside.show Holistic Website Planning Book: https://www.amazon.co.uk/dp/B095DDKKJ9 Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com
Matt speaks with two-time nationally published author and net profit acceleration business coach with can find a minimum of $50K in additional annual revenue for any business in 50 minutes. 30+ year marketing and PR specialist as well as 27x marathoner and 12-year running and fitness coach.
They talk about how to stand out in your marketing, and making sure your business is remarkable in some way. They also talk about lead generation, working to find operational differentiators, and the level of service people expect in a "post-covid" business world.
Growth Solutions Coaching: https://www.growthsolutionscoaching.com Feel Good Mindset: https://www.feelgoodmindset.net Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com
Jessy Grossman walks us through her supporting and inclusive community of female influencers and how they can help each other, work with brands, get cast for marketing spots, share and search jobs, and get access to resources and mentorship.
Jessy is a long-time entrepreneur in the digital media space. She’s been quoted in Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest-growing talent agencies in the country.
Women In Influencer Marketing: https://www.iamwiim.com Jessy: https://www.instagram.com/iamwiim Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com
Jay Razzouk is a California business attorney, with over 10 years’ experience litigating across 20 states in matters involving legal compliance at Fortune 500s. He is also an adjunct professor at La Sierra University and the founder of ProSCALE Legal™ Coaching and the SecureSCALE method.
Jay now helps small business owners employ legal strategies to protect their business as they scale beyond 7 & 8 figures. Is your business in jeopardy from taxation, litigation, or regulation you may not even be aware of?
ProScale Legal: https://www.proscalelegal.com/scale/ FB Group: https://www.facebook.com/groups/3624809284238828 Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com
Paul is a global authority on corporate storytelling having combined his storytelling knowledge and experience from the film and TV industry with his sales and marketing expertise and know-how from his corporate work.
He is the author of Rule the World: Master the Power of Storytelling to Inspire, Influence and Succeed and regularly gives public and corporate seminars and conducts live and virtual training programs on storytelling around the world. He has shared his insights on numerous podcasts and various publications including Entrepreneur.
Paul is an RTS award-winning producer, is a member of PACT, the RTS and is a founding member and sits on the board of the Producer’s Collective.
Paul Furlong: https://www.linkedin.com/in/paulfurlongopus/ Opus Media: https://weareopusmedia.com Rule The World Podcast: https://anchor.fm/ruletheworld Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com
Julia and matt talk about modern marketing, crisis management, and other marketing-related problems facing companies in 2021 and beyond.
Vision Advertising: https://vision-advertising.com Julia on IG: https://instagram.com/juliarivka Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com
Matt talks with Davron Karimov from Fundhunt.co about YouTube marketing and easing access to commercial lending for businesses.
Fund Hunt: https://fundhunt.co Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com
Matthew Post is the co-founder of SEM Dynamics and has dedicated over two decades to building and optimizing websites. Matt has produced and marketed online casinos, B2B companies, and an array of websites. He worked in-house for a high-volume personal injury law firm in Los Angeles and helped generate over six figures in revenue monthly. His expertise covers both the development and growth of digital properties.
SEM Dynamics: https://semdynamics.com Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com
Drew is a restructuring and turnaround specialist for small and medium business owners. He is an author of 14 books and helps to scale revenue and competition-proof companies. Matt and Drew discuss the Business Killers - 12 Obstacles to overcome or avoid for a successful and thriving business.
Facebook - https://www.facebook.com/drewstevensphd Linkedin - https://www.linkedin.com/in/drewstevens/ YouTube - https://www.youtube.com/channel/UC4KS8BH0iq_h-5GA5klvPcw Digital Marketing Masters: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com
Executive & Career Coach, Terry Boyle McDougall, helps high-achieving professionals remove obstacles that keep them stuck so they can enjoy more success and satisfaction in their lives and careers. She is the author of Winning the Game of Work: Career Happiness and Success on Your Own Terms and is the host of the Marketing Mambo podcast.
Matt and Terry get sidetracked a bit and talk about the modern version of "Keeping Up With The Joneses" and how that device you have within arm's reach 24/7 could be changing how you live and work.
LinkedIn: https://www.linkedin.com/in/terrybmcdougall Facebook: https://www.facebook.com/terrybmcdougall Digital Marketing Masters Podcast: https://hookseo.com/podcast Watch the Business Builder Throwdown: https://businessbuilderthrowdown.com
Matt chats with Jyotsna, who is a bestselling author, book publisher, TEDx speaker, and is an international Author Success Coach. She helps experts to build a super-profitable author funnel with the help of their book.
Jyotsna has helped over 400 authors from 35 different countries through her global publishing agency, Happy Self Publishing.
If you haven't started your book project yet : https://www.happyselfpublishing.com/impact/ If you have finished your manuscript: https://www.happyselfpublishing.com/publish/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
On our 200th episode, Matt introduces us to the Business Builder Throwdown.
https://www.businessbuilderthrowdown.com
Joseph Wilkins founded ProCreative Studios in 2000, where his team produced infomercials, TV spots, and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, Goldman Sachs, Chevrolet & Home Depot.
As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into action.
With two decades of experience, hundreds of millions of views, and over $50 MILLION in tracked sales, Joseph enjoys sharing 8 simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral."
Marketing isn't just marketing anymore... and what's wrong with modern marketing? Let's find out with Gee Ranasinha.
For the past 14 years, Gee has been CEO of KEXINO, an award-winning marketing agency specializing in helping startups and small businesses around the world deploy next-generation marketing within - and across - their organizations.
A Fellow of the Chartered Institute Of Marketing, Gee is also a Visiting Professor at a well-known European business school, lecturing to final-year MBA students on Marketing and Behavioral Economics.
Originally from London, today Gee lives with his family in Strasbourg, France.
Kexino: https://kexino.com Gee Ranasinha: https://linkedin.com/in/ranasinha Digital Marketing Masters Podcast: https://hookseo.com/podcast
Dr. Morissa Schwartz is the owner of Dr. Rissy Writing and Marketing and GenZ Publishing, and she has been an entrepreneur since she was in high school.
Matt and Dr. Rissy chat about how good writing can be the difference between getting noticed online and getting nowhere.
https://www.drrissyswriting.com/ https://www.genzpublishing.org/ https://morissaschwartz.com/
Two Canadian business owners and parents chat about success and failure strategies in Influencer Marketing for products and services. Sophia Noreen wears many hats, from being a mom, working as a clinic manager to the owner of a product-based business that landed in Walmart. She loves to share her knowledge regarding all things including how to manage it all in her podcast Boss It Podcast.
Boss-It Podcast: https://podcasts.apple.com/ca/podcast/boss-it-podcast/id1528646396 Free Influencer Marketing training: https://boss-it-club.mykajabi.com/ Instagram: https://www.instagram.com/bossitclub/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
After selling digital products since the 90's, Tom is on a mission to help you drop your "real job" and stop commuting and start making money online. Matt and Tom chat about how to get started, some information industry tricks, speaking engagements, Facebook and Google Ads, Kindle, Audible, as well as his upcoming documentary, American Entrepreneur.
Screw The Commute: https://www.ScrewTheCommute.com/automatefree American Entrepreneur: https://www.Facebook.com/AmericanEntrepreneurFilm Great Internet Marketing: https://www.GreatInternetMarketingTraining.com Digital Marketing Masters Podcast: https://hookseo.com/podcast
Wendy MacKenzie Pease is the owner and president of Rapport International, a metro-west Boston translation and interpretation services company specializing in marketing, legal, and medical/life sciences translation.
Matt and Wendy discuss ways to translate your domestic strategies into international sales and profits.
Wendy Pease: https:www.wendypease.com Rapport Translations: https:www.rapporttranslations.com https://linktr.ee/wendypease Digital Marketing Masters Podcast: https://hookseo.com/podcast
Matt chats with MarTech expert, CXL instructor, award-winning entrepreneur, speaker, and United States Ambassador of Entrepreneurship, Dan McGaw. They also chat about Peep Laja, Oli Gardner, and an unconfirmed story about Rand Fishkin.
Build Cool Stuff: https://mcgaw.io/build-cool-shit-book/#gs.17smm1 LinkedIn: https://www.linkedin.com/in/danielmcgaw/ McGaw: http://McGaw.io Digital Marketing Masters Podcast: https://hookseo.com/podcast
Shaahin Cheyene is an award-winning entrepreneur, writer, and filmmaker based in Los Angeles, California. He is the CEO and Chairman of Accelerated Intelligence.
He is also the "King of the Thrill Pill Cult" with his book "Billion."
He manages the selling of his products and helps other Brand Owners to scale their online sales in Amazon and other marketplaces.
Shaahin Cheyennecom/: https://www.shaahincheyenne.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Don't know what articles on your website will drive traffic with purchase intent? I speak with Greg Digneo about this and his eight content frameworks that will help you grow your business with organic and social media traffic.
Content Guppy: https://contentguppy.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Matt is excited to interview the hosts of one his favorite online shows and podcasts, from Social Media Lab, Scott Ayres.
Scott Ayres is the Content Scientist at the Social Media Lab, powered by Agorapulse, where he busts the myths, rumors & stories of social media marketing with SCIENCE!
Agora Pulse: https://www.agorapulse.com Digital Marketing MAsters Podcast: https://hookseo.com/podcast
Kay and Matt chat about the Uncensored Society, a coaching program for driven entrepreneurs looking to level up, as well as past and future business predications and ways business owners can break the cycle of stagnation in their businesses.
Web: www.uncensoredsociety.com FB: https://www.facebook.com/kalpna.suthar.5 Clubhouse: https://www.joinclubhouse.com/@kaysuthar Digital Marketing Masters Podcast: https://hookseo.com/podcast
If you are going to sell your business someday, or want to be ready in case you have to, you will want to structure it to keep as much of the money as you can. I talk with Marvin Storm about how to sell for more, keep more of the value generated by the business, and when you should start planning for a sale.
Matt and James talk about how typing marketing tactics together, to bring people to a marketing hub can improve how all the parts function. Where is the hub? Find out.
James is an accomplished, forward-thinking marketing professional with 30+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands and B2C clients in consumer packaged goods, durables, transportation, telecommunications, and financial services.
Inn8ly: https://inn8ly.com/digital-marketing-for-small-business/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Find out the top three problems small law firms and most small businesses face when trying to grow their business with Coach and Attorney, Allison C. Williams.
Allison Williams owns Williams Law Group, a multi-million dollar law firm specializing in matrimonial and family law, with an emphasis on complex Child Welfare matters which she scaled by 856% in four years.
Masterclass: https://lawfirmmentor.net/masterclass Prospects to Yes: https://lawfirmmentor.net/getting-prospects-to-yes Digital Marketing Masters Podcast: https://hookseo.com/podcast
Matt chats with Swire Ho #thepromoguy, who is a promotional product consultant at Garuda Promo and Branding Solutions. Our conversation is around why SWAG is a bad word, and using promotional products for valuable customer retention. Why it's "cheaper" and more profitable to retain a current customer than to acquire a new one as well a which products and campaigns have worked for a customer retention programs?
https://www.garudapromo.com/custom-corporate-kits-gift-boxes/ Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9 Facebook: http://facebook.com/garudapromo Digital Marketing Masters Podcast: https://hookseo.com/podcast
It's like QVC or the Shopping Channel meets YouTube. Amazon Live Video is breaking influencers out of their YouTube, Tik Tok, Twitch, and Instagram Bubbles and bringing them into the Amazon ecosystem.
Do you sell products on Amazon? Maybe it's time you connected with an Amazon Live Video Influencer.
Are you an Influencer? Maybe it's time to monetize that following with Amazon Live Video.
Let's find out how it's done.
Matt and Tobin chat about the idea of a continuous marketing strategy and his book, Ride The Tornado.
Tobin Lehman is the founder of New North, an award-winning digital marketing agency dedicated to helping B2B technology firms grow. With over two decades of working with brands like Southern States, Pfizer, Thermo Fisher Scientific, Kimberly Clark, and a host of others, Tobin’s earned an industry reputation for taking the mystery out of marketing with clear strategies that earn real results
https://ridethetornado.com https://thenewnorth.com The Book: https://www.amazon.com/Ride-Tornado-Continuously-Marketing-Strategy/dp/1736061003 Digital Marketing Masters Podcast: https://hookseo.com/podcast
How does voice search change SEO? Could you have voice search on your website? Matt and Steve use their voices to chat about voice search.
Specializing in strategic planning for multi-location and franchise SEO campaigns, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and eCommerce search engine optimization and paid search advertising.
https://www.wiideman.com/ https://academyofsearch.com/
Matt and Sean speak about storytelling, public speaking, and why it's vital that we are able to clearly and emotionally convey ideas.
Sean Tyler Foley (Tyler) is the author of the #1 best-selling book The Power to Speak Naked and can help you confidently take the stage and tell your story.
Speak Naked Book: https://www.barnesandnoble.com/w/the-power-to-speak-naked-sean-tyler-foley/1138485487 The Method: https://themethod.seantylerfoley.com/ Sean on FB: https://www.facebook.com/SeanTylerFoleyYYC/ Digital Marketing Masters: https://hookseo.com/podcast
Kevin Urrutia is the co-founder of New York-based Voy Media who specializes in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team is usually half on-site and half around the world. During the lockdown, they have all been working remotely. Kevin also has his own podcast - Digital Marketing Fastlane which helps you to build, launch, grow and scale a successful online business.
Website: https://voymedia.com/ Case Studies: https://voymedia.com/case-studies/ Twitter: https://twitter.com/danest Digital Marketing Masters Podcast: https://hookseo.com/podcast
Matt and Mercer, as he is known, talk about how to measure customer journeys with tools like Google Tag Manager, Analytics, and Microsoft Clarity, as well as tactics like conversion rate optimization and user recording. We also talk a little about baby chickens...
Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results.
Measurement Marketing: https://MeasurementMarketing.io LinkedIn: https://measurementmarketing.io/linkedin Twitter: https://measurementmarketing.io/twitter Digital Marketing Masters Podcast: https://hookseo.com/podcast
Why do people overcomplicate marketing? It doesn't have to be that way.
Today Matt talks with Tim Fitzpatrick who is an entrepreneur and business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years. The company grew an average of 60% a year before being acquired in 2005.
Tim on LinkedIn: https://www.linkedin.com/in/timpfitzpatrick Rialto Marketing: https://www.rialtomarketing.com/digital-marketing-masters/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Matt chats with Neel who runs a fully remote local business and teaches others how to do the same.
Five years ago Neel had an idea: local businesses don't need to be managed locally! He turned this idea into reality with MaidThis® & MaidThis® Franchise, which helps homeowners and short-term rental hosts (Airbnb, VRBO, etc) with their cleanings. They’ve generated millions in revenue while having a fully remote team, and Neel is now on a mission to help others achieve the same.
Maid This: https://maidthis.com Digital Marketing Masters Podcast: https://hookseo.com/podcast
Matt talks with Ash Taylor about his lessons learned from failures and challenges, through his life and career, and how these apply to the business owners that he now coaches.
Ash Taylor is a husband, father, friend, professional business coach and motivational speaker. After a successful career as an LTA tennis coach and owner of an award-winning business, he is now a celebrated business coach.
The Business Clubhouse: https://www.thebusinessclubhouse.co.uk Hitting the Wall: https://www.hittingthewallbook.co.uk Digital Marketing Masters Podcast: https://hookseo.com/podcast
Anthony leads Speedwork Social and is a top LinkedIn Ads expert. If you haven't used LinkedIn Ads and you're in B2B, listen up for tips and tricks he's learned by driving over 265,000 B2B sales opportunities.
LinkedIn Ad Guide: https://speedworksocial.com/guide/ Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press releases. Mickie's service provides small businesses with a press release service they can actually afford, giving them access to the media and to a national newswire — all with a personal touch.
eReleases: https://www.ereleases.com The PR Plan: https://www.ereleases.com/plan/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Matt has a frank food discussion with Author, Producer, and Foodie, David Page about the state of the American food industry and his new book, Food Americana.
Two-time Emmy winner David Page changed the world of food television by creating, developing, and executive-producing the groundbreaking show Diners, Drive-Ins and Dives. Before that, as a network news producer based in London, Frankfurt, and Budapest, he traveled Europe, Africa, and the Middle East doing two things:― covering some of the biggest stories in the world and developing a passion for some of the world’s most incredible food.
Page walked through Checkpoint Charlie into East Berlin the night the Berlin wall opened, but his favorite memory of the eastern side before reunification remains the weisswurst sold under the S-Bahn elevated train. He was first served couscous by Moammar Khaddafy’s kitchen staff while waiting in a tent to interview the dictator in Libya. Blood oranges at a three o’clock breakfast with Yasser Arafat. Wild boar prosciutto in Rome. Bouillabaisse in Marseille. Cheese pies in Tbilisi. Venison in Salzburg. Nonstop caviar in Moscow. He even managed to slip a few food features in between the headline stories, such as a profile of Germany’s leading food critic, which turned out not to be the oxymoron one might assume.
Once back in the states, Page has pursued his passion both personally and professionally. Show-producing Good Morning America, he was involved in a substantial amount of food coverage, including cooking segments by Emeril Lagasse. Creating Diners, Drive-Ins and Dives and hands-on producing its first eleven seasons took him deep into the world of American food—its vast variations, its history, its evolution, and especially the dedicated cooks and 212 Food Americana chefs keeping it vibrant. His next series, the syndicated Beer Geeks, dove deep into the intersection of great beer and great food. It is those experiences, that education, and the discovery of little-known stories and facts that led Page to dig even deeper and tie the strands together in Food Americana.
Food Americana on Amazon: https://amzn.to/33ceuUF Digital Marketing Masters Podcast: https://hookseo.com/podcast
Ashley Lin, the 17-year-old rising star entrepreneur from Vancouver, Washington, and published author of her first book, Youth Organizer: Cultivating More Powerful Digital-First Communities.
Where are the online communities forming where young people hang out? How does online community building start? What's the state of social media and youth in 2021? What matters to today's youth?
Find out.
The book on Indigogo: https://igg.me/at/n3rk7xNFV3U/x/26391299#/ Linkedin Ashley Lin: https://www.linkedin.com/in/ashleyylin/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Customer Love is the most important objective for business success and marketing technology is a critical component of it. I am joined by Wall Street Journal bestselling author of Winning Digital Customers: The Antidote to Irrelevance and founder of The Digital Transformation Agency and Innovation Loft.
Love your customers - but use tech to scale the love.
Link to the Winning Digital Customers Amazon Page: https://wdc.ht/amazon Winning Digital Customers Website: https://WinningDigitalCustomers.com Digital Marketing Masters Podcast: https://hookseo.com/podcast
Will Laurenson is a Customer Value Optimisation specialist, helping brands acquire more higher-value customers. CRO or Conversion Rate Optimization is the new trend in eCommerce and with good season. It's making people more money every day. We also talk about why a focus on customer value is important. Will Will give you the will to use CRO?
Customers Who Click https://www.customerswhoclick.com CWC Podcast https://www.customerswhoclick.com/customers-who-click-podcast/ Digital Marketing Masters Podcast https://hookseo.com/podcast
Kathleen drops an amazing eCommerce knowledge-bomb on the show today that could be costing you a fortune if you sell online.
Kathleen is the VP of Marketing at clean.io, a digital engagement security platform that helps marketers take control of the way businesses interact with their users online. She's also the host of the long-running Inbound Success Podcast.
Tony is a 30+ year Entrepreneur who has fueled his passion for helping others with his newest company ADA Comply Guy where he helps businesses attract more customers using Assistive Technology. His mission is to help make the Internet Accessible to people of ALL Abilities.
We chat about the new ADA Regulations for business websites and how you can capitalize on them while providing a better experience for your customers.
https://www.adacomplyguy.com https://www.facebook.com/Tony.ADAComplyGuy https://www.instagram.com/adacomplyguy/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Join me for a memorable show with U.S. Memory Champion, Chester Santos, a.k.a. “The International Man of Memory,” who is the world’s leading memory skills expert. We talk about reasons for improving memory skills in your business, and Matt gets tested with a tactic to remember some random words. Will he meet the challenge? Find out.
When it comes to social media for business, especially for the B2B (business to business), there are a lot of "vanity metrics" pushed around. But all that really matters is if you are achieving your business goals.
What types of products work well for direct to consumer or B2C eCommerce? What influences purchases? How are discounts used to encourage email list growth? Let's find out with David Stellato from DFOglobal.
Today we talk about the Social Teams 100 list by Planable, and what it takes to run a social media team in 2021.
Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola.
Planable: https://planable.io/ Xenia: https://www.linkedin.com/in/xeniamuntean/ Social Teams 100: https://planable.io/social-teams-100/
Nicholas Prouten uses his years of crypto experience to teach how investors can buy real-life, physical assets like gold and silver, but through a system tokenized with the blockchain. This isn't NFTs or Bitcoin, it's all about using blockchain to prove you own a real thing, not just a digital kitty or a tweet from Elon Musk.
Jeff Hahn is a crisis communication expert with 30 years of experience in communications and public relations.
He was raised on an Iowa farm, enlisted in the U.S. Air Force, graduated from UTSA, and then spent 30 years working in some impressive roles, learning PR and crisis communications.
Today, Jeff is the owner and principal of TexHahn Media, an Austin-based family of 4 distinct brands. He concentrates on reputation protection and restoration for his clients.
Breaking Bad News: https://breakingbadnewsbook.com Hahn PR: https://hahnpublic.com Apron Food PR: https://apronfoodpr.com Digital Marketing Masters Podcast: https://hookseo.com/podcast
In this hillarious episode, Matt and Aleya joke about the worst mistakes they see repeatedly without rhyme or reason in online marketing and websites.
Matt's guest, Aleya Harris, CPCE is an award-winning marketer and former chef and catering company owner. She is the owner of Flourish Marketing, an agency that provides marketing education, strategy, and tools to help wedding and creative professionals get and keep a consistent stream of clients.
They try to chat about Marketing for events such as weddings or in-person events that have gone virtual recently but they spend most of the time joking around. Still worth it.
https://www.flourishmarketing.co/freebies https://www.thesocialmediapantry.com https://www.instagram.com/aleyaharris Free Courses and Downloables: https://hookseo.com/training
Who doesn't like paying less tax? It's time to stick it to the man with Greg Reed and how tax planning and better books (and some legal tactics) can help you claw back more from the tax-man.
Smartbooks: https://www.SmartBooks.com Have a Virtual Coffee with Greg: https://calendly.com/gregoryreed/virtualcoffee Digital Marketing Masters Podcast: https://hookseo.com/podcast
Sound influences us in many ways. It can set the mood, product emotion, trigger memories, and communicate more than just the words on a page. Matt speaks with Jodi Krangle about leveraging sound in your marketing like the pros.
Voiceover And Vocals: https://www.voiceoversandvocals.com Audio Branding Podcast: https://www.audiobrandingpodcast.com 5 Tips For Intentional Audio Strategy: https://voiceoversandvocals.com/audio-branding-strategy/ Digital Marketing Masters Podcast: https://hookseo.com/podcast Your Host, Matt Rouse: https://matthewrouse.com
How B2B marketers can use podcasts in their overall marketing strategies to create a cohesive, relevant, and engaging customer experience and drive revenue.
After 15 years in B2B marketing, Lindsay left her role as a marketing leader at a global SaaS enterprise to start Casted, the first Amplified Marketing Platform - and the ONLY podcasting solution for B2B Marketers.
Casted: https://Casted.us Casted Podcast: https://Podcast.casted.us Casted Lookbook: https://Casted.us/lookbook Digital Marketing Masters Podcast: https://hookseo.com/podcast
Today we're talking B2B sales with Dan Englander, but it also can help with your direct-to-consumer outreach campaigns. Dan Englander is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies, and he hosts The Digital Agency Growth Podcast.
Sales Schema: https://www.salesschema.com Dan on Linkedin: https://www.linkedin.com/in/danenglander/ Sales Schema FB: https://www.facebook.com/salesschema Digital Marketing Masters Podcast: https://hookseo.com/podcast
Growing revenue, increasing sales, better workplaces, happier clients, happier employees, Matt and Doug Brown tackle it all in this amazing episode.
Nikhil Aitharaju from Topic SEO is our guest today and we discuss the issues with doing SEO at scale for your small business, Artificial Intelligence in SEO, and more. List to this show, shows, episode, episodes, podcast, podcastor, podcasting...
Before you start a podcast, you need to answer these five important questions. Matt chats with our very own editor, Daniel Craig from Silent Outburst Productions. Before you start a podcast, listen to this show.
Podcast Mastery Course: https;//courses.hookdm.com/store
Think you're safe from hackers or corporate espionage? Think again. Todd Kane and Matt chat about the horrors of Internet Security for everyone from freelancers to giant corporations. Todd Kane is the founder of Evolved Management Consulting. He helps managed IT companies increase profit and decrease stress. But when it comes to Internet Security, we've seen it all.
Evolved Management Consulting: https://www.evolvedmgmt.com/ Digital Marketing Masters Podcast : https://hookseo.com/podcast
Ed Zitron is the CEO of EZPR, a Media Relations company based in San Francisco, Boston, and Portland. He’s written a book called This Is How You Pitch and was named one of Business Insider’s Top 10 PR people in tech, as well as one of Adweek’s 30 under 30. Matt and Ed have a spirited conversation about the state of PR pitching in the world today.
Angel RIBO, known as The CEO Confidant, is an Influencer, International TV Host, Public Speaker, CEO Consultant, Board Member, and Philanthropist.
Angel is based in Texas, and early in 2017, he launched his International Foundation, Wisdom for Kids, and he has helped more than 1000 Underprivileged Kids in Latin America become Entrepreneurs using their Local Resources.
The CEO Confident: https://linkfol.io/theceoconfidant Digital Marketing Masters Podcast: https://hookseo.com/podcast Hook Digital Marketing Canada: https://hookdm.ca/podcast
Devin Schumacher is a serial entrepreneur and the Co-Founder of SERP, a business growth consultancy, and the parent company to numerous sub-brands built specifically to help hyper-specific segments of businesses.
Serp Co: https://serp.co Serp Dental https://serpdental.com Digital Marketing Masters Podcast: https://hookseo.com/podcast
Tracy Lamourie is the Founder and Managing Director of Lamourie Media and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations.
Christina Rivera is an author, speaker, consultant, and internet radio show host of Savvy Business, Life Unscripted, and has over twenty-five years of experience in corporate accounting. Since the conception of Savvy Business, in 2012, she has interviewed over 1000 businesses, foremost experts, and successful individuals of walks of life.
Matt chats with Vanessa Zamy about starting a purpose-driven side-business even if you have a demanding 9 to 5.
What's coming in 2021? What can businesses do now? How can we prepare for what is coming? Matt and Eric take some educated guesses.
Five Echelon https://fiveechelon.com Digital Marketing Masters Podcast: https://hookseo.com/podcast
Multiple startup builder and lawyer, Devin Miller, teaches us about protecting your business and content with trademarks.
Law With Miller: https://lawwithmiller.com Meet Devin: https://meetdevin.com Digital Marketing Masters Podcast: https://hookseo.com/podcast
Roy is a brand & marketing expert with 10+ years of experience in digital marketing and design. He worked for several large corporations such as; Vistaprint, and Malaysia Airlines.
Currently, he is building DotYeti.com an unlimited design service. Some of the companies that he has helped were: TikTok, WeTV Tencent, UnionBank, JinkoSolar, Systemiq, Wonderlic and KakoaTalk.
Dot Yeti: https://www.dotyeti.com
It's all about community. Today Matt talks with Ben who is the founder of the largest and fastest-growing communities for digital project managers. The Digital Project Manager.com with 500k + visits/month, 30k subscribers, and 4k members.
Learn to make ROI-driven podcasts that make meaningful connections with your listeners with Roger Nairn from JAR Audio.
Jar Audio: https://www.jaraudio.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Yakov Feiglin is an Amazon PPC expert with more than five years of experience currently overseeing $200,000+ per month in PPC spend. If you want to launch a product on Amazon, don't do it until you listen to this.
Phil Pelucha from Billionaires in Boxers joins Matt on the podcast after the inspiring predictions and insights from their previous show, World 2.0 - they bring you World 2.1 for 2021. What does a vaccination-delivery, COVID pandemic business world look like?
Matt recaps 2020 for the Digital Marketing Masters Podcast and thanks you for listening.
Matt speaks with Belle Niba, Executive Director of African Ubora and founder of African Vibes. They talk about the importance of capacity and follow up for marketing, a little bit about the future of tech in Africa, as well as one thing entrepreneurs need to do going into 2021.
African Ubora: https://africanubora.com/ African Vibes: https://www.africanvibes.com/ Belle Niba: https://www.belleniba.com/about/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
A merry holiday solo-episode from your host, Matt Rouse, talking about corporate email communications and the company that had the worst corporate email of 2020! Happy Holidays from the whole Digital Marketing Masters team who are currently off work for the holidays.
Matt speaks with Master Coach of Coaches, Maxwell Nee, about taking their coaching business online and how they have been able to see explosive company growth for their brand and expand the number of people they can help grow.
High Performing Coach: https://highperforming.coach/freeworkshop Digital Marketing Masters Podcast: https://hookseo.com/podcast
Matt talks business with Sarah St John who is an entrepreneur, podcaster, online course creator, and author and the podcast host of “Frugalpreneur: Building a Business on a Bootstrapped Budget”
Sarah St John: https://www.thesarahstjohn.com/free Frugalpreneur: https://www.thesarahstjohn.com/podcast/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Kate Walling is an executive marketing consultant and entrepreneur based in Silicon Valley with more than 15 years of experience building dynamic marketing teams. Kate helps funded companies blitz-scale for hyper-growth.
Traction Hero: https://www.tractionhero.com Kate Walling: https://twitter.com/katewalling Digital Marketing Masters Podcast: https://hookseo.com/podcast
Rob Cosman teaches us how to sell products on Amazon from anywhere in the world without ever touching the products. We also chat about retail arbitrage, seller central, and Fulfillment By Amazon.
Selling from the Beach: https://www.sellingfromthebeach.com Digital Marketing Masters Podcast: https://hookseo.com/podcast
A pair of Digital Nomads that work with growing accountancy practices that want real results from their digital marketing efforts. As independent advisors, they map out where you are with your digital marketing, and what needs to be improved or created to achieve your sales/ business goals.
Facebook: https://www.facebook.com/helen.tonetti/ LinkedIn: https://www.linkedin.com/in/helentonetti/ Make Digital Work: https://makedigitalwork.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Ex-journalist turned tech PR executive teaches us how to start in Public Relations. We talk about publication councils, submissions, editorial process, and thought leadership development. Jonathon Narvey from Mind Meld PR joins us and spills the beans on tech public relations.
Mind Meld PR: https://www.mindmeldpr.com/
Data-driven marketer, Scott Harward from Journicity joins us to talk about how sales attribution doesn't have to be wild estimates and guesswork. Scott and Matt chat about how to turn multichannel conversion data into real reporting.
Journicity: https://www.journicity.com Digital Marketing Masters Podcast: https://hookseo.com/podcast
From both sides of the planet at once, we chat with Elinor Moshe who helps the construction agency break into the modern world of business social media, and marketing.
Elinor on LinkedIn: https://www.linkedin.com/in/elinor-moshe/ Elinor Moshe: https://elinormoshe.com Digital Marketing Masters Podcast: https://hookseo.com/podcast
What is the one ingredient missing for your whole-life-success? Find out when I chat with StacyB of Limitless With StacyB, who started her own real estate business at age 19 and now helps women entrepreneurs and agents get more done, with less stress, and crush their goals.
Limitless with StacyB: https://limitlesswithstacyb.com Digital Marketing Masters Podcast: https://hookseo.com/podcast
With years of experience in public speaking and modeling, combined with her gift of short height at 4 foot 8 inches tall, Samantha Javier uses her influence to make others feel tall, motivated and empowered. This Filipino-American influencer is better known to her fans as "Short Girl Power Smushipig."
Trav Bell - The Bucket List Guy...The World's No.1 Bucket List Expert. For the last 10 years, he has helped wake people up to live their list before they get given their use-by date!
Trav Bell: https://www.thebucketlistguy.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Barnaby Wynter brings his Brand bucket to the show to share with us a 6-step Buyer Decision-Making Process. With the buyer now in control and different limitations on World 2.0 from the Pandemic, we talk branding, marketing, and sales for the new world.
Barnaby Wynter: https://www.barnabywynter.com Digital Marketing Masters Podcast: https://hookseo.com/podcast
Learn to Master the Art of Public Speaking and Presentation. Brenden Kumarasamy is the founder of MasterTalk, a YouTube channel he started to help the world master the art of public speaking and communication. He coaches purpose-driven entrepreneurs on how to master their message and share their ideas with the world.
MasterTalk: https://www.youtube.com/channel/UCBYFP4mZLQovr7W6Si6sueA MasterTalk Instagram: https://www.instagram.com/masteryourtalk MasterTalk LinkedIn: https://www.linkedin.com/in/brendenkumarasamy Digital Marketing Masters Podcast: https://hookseo.com/podcast
Trent Anderson is the COO of Prewrite.com a content planning tool used by writers and marketers at Netflix, Disney, and Goalcast. Is it time to start professionally scripting your stories?
PreWrite: https://prewrite.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Somehow I skipped the Halloween Episode I was planning but never fear, Matt is here to show you how to become an Inbox Master with the 3 secrets of email marketing everyone should know and tons of other insider info from more than 2 decades of email marketing experience.
Inbox Mastery: https://HookTo.Us/Inbox Digital Marketing Masters Podcast: https://hookseo.com/podcast
Parker is a co-owner and the Chief Business Officer of Evolved Finance; a bookkeeping agency that specializes in helping online businesses to become more profitable and sustainable through their financial data.
Evolved Finance: https://www.evolvedfinance.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Nate Woodbury is the Producer for twelve YouTube channels that are lead generation machines for expert entrepreneurs, like Speakers, Coaches, and Course Creators. His largest channel generates over $1 Million per month, all from organic YouTube Traffic. Matt and Nate break down what it takes to crush the emotion engine on YouTube!
Be The Hero Studios: https://www.betheherostudios.com/keyword Digital Marketing Masters Podcast: https://hookseo.com/podcast
Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast-growing startup companies.
Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to follow up on the leads for their software company in an easier way. They didn't like to keep track of their leads manually and built Salesflare, which pulls customer data together automatically and then actively helps you to follow up.
Salesflare: https://salesflare.com/ Joereon on Linkedin: https://www.linkedin.com/in/jeroencorthout/ Digital Marketing Masters: https://hookseo.com/podcast
Nicholas Scalice, the host of the Growth Marketing Toolbox show, talks landing pages to increase conversions and turn prospects into revenue. We talk about optimization, software, workflows, CRO (conversion rate optimization), and copywriting.
Nicholas Scalice on LinkedIn: https://www.linkedin.com/in/nscalice/ Growth Marketer Framework: https://growthmarketer.co/framework/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Jose Quiroz is Managing Director of Digital Caliente, a digital experience studio that helps brands define short-term and long-term digital strategies for their organization. Client partners include AT&T, Mini Cooper, Star Trek/Paramount Studios, Shoe Palace, Nice Kicks, and more. We talk about where to find customers in the digital world.
Before you get the family around the kitchen table to play that board game, someone designed it, prototyped it, play-tested it, edited, pitched, produced, and sold it. That process starts with Gabe Barrett from the Board Game Design Lab.
Board Game Design Lab: https://www.boardgamedesignlab.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Reputation, experience, and referrals are what help new businesses grow. Customer experience is taking commodities and turning them into brands people value. Chris from Innerview helps companies effectively transfer their brand messages to frontline employees.
Innerview Group: https://innerviewgroup.com/ Chris on LinkedIn: https://www.linkedin.com/in/christopherewallace/ Digital Marketing Masters Podcast: hookseo.com/podcast
Once upon a time, there was a conversation between our host, Matt Rouse, a valiant knight from the old country, and Princess Vidya Ravi, who rules the land of Storybird Ads. They used their magic and might to educate all the nobles and knights of the land about how Facebook Ads can be used to advertise experts, authors, and coaches.
Storybird Ads: http://storybirdads.com Digital Marketing Masters Podcast: https://hookseo.com/podcast
Bryan shares the incredible story of YourGreenPal and how he went from mowing lawns to running a two-sided marketplace. How they started it, grew it, and were able to build a huge business without venture capital. Business insights to focus your business and sharpen your marketing.
YourGreenPal: https://www.yourgreenpal.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
We talk about customer experience and then Matt and Brenton dig into privacy, blockchain, decentralized applications, surveys, customer engagement, and more. Find out about bias in customer surveys, the problems with news outlet advertising, companies who can't read the room... buckle your seatbelts for this conversation!
Half Time Orange: https://www.halftimeorange.co.nz/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
I got to interview my favorite podcaster! We talk about podcast marketing, developing systems, building teams, and getting featured on other podcasts. We talk about clarity of messaging and point of view. We even talk about old parody movies! Do not miss this fun and enlightening conversation.
Matt on LinkedIn: https://www.linkedin.com/in/microfamous/ Pursuing Results: https://pursuingresults.com/ Digital Marketing Masters: https://hookseo.com/podcast
Do you need to level-up your storytelling? Geoffrey is a narrative designer for video games with a passion for interactive storytelling. As a writer with over 15 years of experience, his career spans multiple "medias": comics, audio fiction, tabletop games, cartoons – the whole enchilada. We talk about creative writing and storytelling for business.
Geoffrey Golden: https://www.geoffreygolden.com/ Adventure Snack: http://adventuresnack.com/ Digital Marketing Masters: https://hookseo.com/podcast
Ninety percent of people who try social media marketing are willy-nilly about it, and that's not what works. Shaily Hakimian, the Social Media Sherpa, is here to help you get on track with consistency and having a social media mindset.
Your Social Media Sherpa: https://www.yoursocialmediasherpa.com/ Shaily Hakimian: https://www.shailyhakimian.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Could you be the answer to cancer? Dianne and Matt talk about the US-based non-profit started by a stage 3 cancer survivor who discovered a gap between a cancer diagnosis and dealing with all the doctors, nurses, organizations, financials, treatments, and other things that suddenly happen when you discover you or a family member has cancer.
Dianne started the Answer2Cancer event, originally an in-person event, now digital for 2020, to fix this problem. It is a free patient information event with information from caregivers, doctors, oncologists, nurses, NPs, and social workers.
Answer2Cancer https://answer2cancer.org Digital Marketing Masters: https://hookseo.com/podcast
Selina Meere is the Vice President of Marketing and Business Development at Park Place Payments which is the only female-founded company in the payment processing space. Their female executive team is taking on the payment processing world. We talk gender gap, the dark-side of payment processing, and how it's often only one step above the black market, as Matt says.
We're talking about social impact leadership, growing a benefit corp during the COVID pandemic, and marketing businesses that are aligned with a greater purpose.
LinkedIn https://www.linkedin.com/in/andrewlgottlieb/ No Typical Moments http://notypicalmoments.com/ Digital Marketing Masters: https://hookseo.com/podcast
Stunt woman turned entrepreneur Bunny Young has a frank discussion with us about how aligning business and passion can reduce stress and keep us affluent and happy. As a business-therapist, she drops some knowledge on work-life alignment.
A Better Place Consulting: https://abetterplaceconsulting.com/ Bunny on LinkedIn: https://www.linkedin.com/in/bunnysumneryoung/ Digital Marketing Masters: https://hookseo.com/podcast
Sam Pardue is the CEO and Founder of Indow and converted the Lean manufacturing process into the Clean manufacturing process to help businesses reopen safely. Indow is a mass custom manufacturer that manufactures and markets window inserts that press inside your window frames.
Indow: https://indowwindows.com/ Clean Practice Manufacturing: https://www.cleanpractice.org Sam Pardue on LinkedIn: https://www.linkedin.com/in/sampardue/ Sam Pardue on LinkedIn Digital Marketing Masters Podcast: https://hookseo.com/podcast
Liran shreds the airwaves with strategies and tips you didn't even know were possible to become an Amazon power-seller. If you are selling or thinking about selling on Amazon, you better put seatbelts on your ears for this one.
Incrementum Digital: https://incrementumdigital.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Checking back in with Ryan Hanley of Rogue Risk. Talking about ways to build trust and authority and Matt throws down some modern strategies for new agencies and agents from the SEO and social media advertising ecosystem.
Ryan Hanley: https://ryanhanley.com/ Rogue Risk: https://roguerisk.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Matt and Kari recorded Episode 100 Live with ways to Future-Proof yourself and your business. We talk about mindset, pivoting, communication, and marketing voodoo magic!
10-Day Outreach Challenge: https://hookto.us/out Tools We Recommend: https://courses.hookdm.com/tools Digital Marketing Masters Podcast: https://hookseo.com/podcast
Do you need more sleep? Do you need better sleep?
I talk about sleep optimization through technology, accountability, and behavioral change with Mollie McGlocklin.
Sleep Is A Skill: http://www.sleepisaskill.com Get Better Sleep: https://www.sleepisaskill.com/get-started Mollie on Instagram: https://www.instagram.com/molliemcglocklin LinkedIn: https://www.linkedin.com/in/mollie-mcglocklin-82531825/ Facebook: https://www.facebook.com/sleepisaskill/ Twitter: https://twitter.com/SleepIsASkill Digital Marketing Masters Podcast: https://hookseo.com/podcast
What is business matchmaking? With thousands of different marketing and sales agencies out there, how do you find one? How do you know that they have the skills you need, especially if you may not know exactly what you need? Well, here comes Joe Koufman of Setup.us with his business matching skills to get you to the right people for the job!
Is a new model of business possible where it's vision and purpose-driven? Can well-being lead to success? Can we learn to be present? I ask these questions and have a deep conversation with Susan James from Self Discovery Life Mastery.
Self Discovery Life Mastery: https://www.sdlifemastery.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Creativity isn’t a “nice to have” leadership trait. Could it be the key to success in your workplace and can you be taught how to be "creative?" I talk with Nir Bashan to find out if you're born with it, or creativity is a skill you can sharpen and use in your leadership toolbelt.
The Creator Mindset on Amazon: https://amzn.to/32EdfP2 Digital Marketing Masters Podcast: https://hookseo.com/podcast
Supercharge Your Marketing with 101 Tips From The Marketing Masters. we talk about ways to supercharge your marketing and exponentially grow your business with Brendan Egan and John Shegerian.
101 Tips From The Marketing Masters: https://amzn.to/2ZYbdr7 Digital Marketing Masters: https://hookseo.com/podcast
In this episode, we talk to Mike Maynard. Mike is the owner of the $5M agency Napier and a self-confessed technology geek. Napier uses Account-Based Marketing to help businesses target their marketing budgets to the biggest and best opportunities while avoiding wasting money on dead ends.
Napier B2B: https://www.napierb2b.com LinkedIn: https://linkedin.com/in/mikemaynard Podcast: https://marketingb2btech.napierb2b.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Kate helps us discover video funnels and we also talk about women and immigrants in tech today with Kate Skavish from Wave.video. Find out how to create and post videos at scale on social media or how to create your own video templates.
Life is too short to be sacrificing it all for your business. Intuitive Success Coach, Alyssa Williamson teaches women to reclaim their lives and build the businesses of their dreams.
What the heck is eSports? And why should business owners care? Matt has a conversation with Mitch Reames, a multimedia journalist focused on the intersection of sports and esports.
Today I talk SaaS startup growth strategies with Nicki Friis and how some of those explosive growth strategies can be transferred to small business and service business marketing.
Nicki Friis on LinkedIn: https://www.linkedin.com/in/nickifriis/ Digital Marketing Masters: https://hookseo.com/podcast/
Guest host and amazing sound guy, Daniel D. Craig from Silent Outburst Productions, interviews our regular host Matt Rouse today to go over SEO basics. That is, the ins and outs of search engine optimization, using audio from UseProFound.com.
ProFound: https://useprofound.com Digital Marketing Masters: https://hookseo.com
Matt Rouse from Hook SEO and Tracey Hicks from the All Things Real Estate Store, collaborate to bring you tips on social media, email marketing, live streaming, and advertising with actionable information you can use to grow your business now.
ATRE: https://allthingsrealestatestore.com/ Hook SEO: https://hookseo.com Digital Marketing Masters: https://hookseo.com/podcast
Start your journey from stress to success to becoming a true master visionary. Join in my conversation with Hypnotherapist and Trainer Tom Nicoli and find out why he is a loved and respected voice for entrepreneurs and executives around the world.
Master Visionary: https://mastervisionary.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
There's no time to talk about Chantal's Fantasy Football expertise because we are talking about cyber liability, cybercrime, hacking, data breaches, cyber deception, and information ransom. Did you know that most small businesses go bankrupt after a successful cyber-attack or data breach? Let's talk about how you can limit your liability and potentially save your company.
Rees & Rees Insurance Services: https://www.mycacoverage.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Business and sales coach, Fred Douglas uses his extensive non-profit fundraising experience to show you and your sales team how to build relationships and ask for money.
Holly Jean Jackson helps business leaders get their groove back physically, mentally, and emotionally. She can help take you from fear to freedom and clarity of purpose. An amazing conversation and story with Holly Jean Jackson.
Linkedin: https://www.linkedin.com/in/hollyjjackson/ Website: https://hollyjeanjackson.com/ Digital Marketing Masters: https://hookseo.com/podcast
Eric Rogell is the host of the Warriors, Lovers, Kings, and Heroes podcast and we discuss how to not suck as a boss. A discussion about leadership, power, and the journey to becoming a better boss.
Matt and Kari talk about content calendars, content libraries, and ways to use them to make your life easier.
This is a fast and furious interview with the trifecta powerhouse Amber Khan. We explore her mission to help purpose-led and socially conscious businesses grow their impact. She helps marketing departments & purpose-driven leaders 10x the reach of their long-form content.
Repurposeden: https://repurposeden.com/ Gro-Biz-Niz: https://grobizniz.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Kari and Matt talk about the top five email marketing fails and how to avoid them. We also touch on ways to send better emails to your prospects and clients.
Inbox Mastery: https://courses.hookdm.com/ Inbox Mastery Free Group: https://www.facebook.com/groups/inboxmastery/ Digital Marketing Masters: https://hookseo.com/podcast
Matt and Scott talk with Mark Westguard, developer and founder of WSForm, the best forms plugin to land on WordPress in years. We also have a chat about customer service, why most software lately is crap, and how forms still matter.
WSForm: https://shareasale.com/r.cfm?b=1303374&u=1183682&m=85200&urllink=&afftrack= Digital Marketing Masters: https://hookseo.com/podcast
Are you ready to get re-Mojo-vated? Social Selling Coach, Joe Apfelbaum talks with us from New York, New York, about helping businesses survive and thrive in the pandemic shakeup. We get the latest on the effects on businesses from the east and west coast, as well as practical tips to drive sales in this new age of business.
Joe Apfelbaum: http://www.joeapfelbaum.com/ Evyrgreen: https://learn.evyrgreen.com/ Digital Marketing Masters: https://hookseo.com/podcast
Can't go out for a good cocktail and no luck making your own at home? Raise the bar on your cocktail skills with RaiseTheBarPDX, where experienced bartender Johnny Ortega teaches you how to make a delicious cocktail from the ingredients you have on hand.
John Paul Ortega on Linkedin: https://www.linkedin.com/in/john-paul-ortega-2645449a/ RaiseTheBarPDX: https://www.facebook.com/raisethebarpdx Digital Marketing Masters: https://hookseo.com/podcast
Today we talk with award-winning filmmaker and real-life content superhero, Alex Minor about why business owners need to focus on video now more than ever. We also discuss how ensuring good live-video feed matters on your online meetings and Zoom calls.
EyeAmMedia: https://www.eyeammedia.com/ Alex Minor on LinkedIn: http://www.linkedin.com/in/alexminor Alex Minor on Facebook: http://www.facebook.com/thealexminor Alex Minor on Twitter: http://www.twitter.com/thealexminor Alex Minor on YouTube: http://www.youtube.com/alxmnr Digital Marketing Masters: https://hookseo.com/podcast
Deanna Palm, President of the Hillsboro Area Chamber of Commerce, has an honest and open conversation about what has happened to small businesses both in Oregon and abroad and what they can do about it. We also discuss World 2.0, business sectors that are hurting and ones that are growing, as well as the potential fallout as the dust settles from lockdown and quarantine.
Hillsboro Chamber: https://hillsborochamberor.com/ HillHub: https://hillhub-or.com
Anyone can have a zoom meeting. Fewer people can figure out a webinar funnel. But how many can pull off a virtual summit or replace an in-person event with an online conference?
Our guest, Liam Austin, is the co-founder of Entrepreneurs HQ where they teach a masterclass in virtual summits and partner with entrepreneurs and thought leaders to build digital conferences. But can you really sell $1 Million from an online summit? Let's find out.
https://entrepreneurshq.com/virtual-summit/ https://milliondollarvirtualsummit.com https://virtualsummitclass.com
Digital Marketing Masters: https://hookseo.com/podcast
From door to door sales to suing the government to one of the top-rated political satire podcasts, and even running for President of the United States, Mark Whitney has the experience to help your company take your sales to the next level, and has an amazing story to tell. We also cover some of the difficult decisions facing businesses right now. Grab some popcorn and turn up the volume for Mark Whitney.
Mark Whitney Website: https://www.markwhitney.com/ Digital Marketing Masters: https://hookseo.com/podcast
Today's guest is Jeff Mendelson, founder of Effectivo.Social, a full-service digital marketing agency and is the host of the One Big Tip Podcast. He is a world traveler and knows all the tricks to work from anywhere!
Effectivo.social: https://effectivo.social/ Digital Marketing Masters: hookseo.com/podcast
How to think about your business as an essential service and how will you serve World 2.0. It's time to think about what's going to happen after the shake-up of Coronavirus. Phil Pelucha from Billionaires in Boxers wants to help you do whatever you want from wherever you want. In every crisis, there are winners and losers, and we want to help you be one of the winners.
Phil on Twitter: https://twitter.com/PhilPelucha Life TV Africa: https://www.facebook.com/LIFETVAfrica/ Digital Marketing Masters: https://hookseo.com/podcast
Leadership is more important now than ever. We talk with Adam Mendler, author of Lessons in Leadership, who has conducted over 300 one on one interviews with leading CEOs, founders, athletes, celebrities, influencers, generals, and admirals. He helps leaders and entrepreneurs manage what is going on, from the uncertainty due to crisis, to the major changes coming up in a post-pandemic economy.
https://www.adammendler.com https://hookseo.com/podcast
Leadership and LinkedIn are the domain of best selling author and speaker, Scott Aaron. He is a Human Connection Expert and we are talking about leadership, connection, and network marketing in the COVID age.
Scott Aaron: https://www.scottaaron.net/ Facebook: https://www.facebook.com/scott.aaron.33 LinkedIn: https://linkedin.com/in/scottaaroncoach Digital Marketing Masters: https://hookseo.com/podcast
We are here to talk about growing businesses and startups, through good times and tough times, with David Schneider who founded and exited two SaaS startups and now runs a marketing agency.
Shortlist.io: https://Shortlist.io Digital Marketing Masters Podcast: https://hookseo.com/podcast
The world may never be the same after the global pandemic of 2020. We have Sean Sheppard from GrowthX on the show to talk about product-market fit, pivoting in the post-pandemic, and how entrepreneurs can protect and even grow in the new economy.
GrowthX: https://growthx.com/ GrowthX Academy: https://gxacademy.com/ Digital Marketing Masters: https://hookseo.com/podcast
Matt talks with Dana Lindahl about how lead gen for B2B companies has moved to LinkedIn and some ideas on how you can use LinkedIn to generate inbound business with outbound messaging and posts.
Dana Lindahl: https://www.linkedin.com/in/dana-lindahl/ Legendary Leadgen: https://www.legendaryleadgen.com/ Stand out on LinkedIn: https://www.legendaryleadgen.com/how-to-stand-out-from-all-the-noise-on-linkedin/
Digital Marketing Masters: https://hookseo.com/podcast
Jesse brings us a whole handful of cost-saving measures and Matt throws in a couple of his own to help you get through the COVID Pandemic with some business continuity. Save your business to fight another day!
USA SBA: https://SBA.gov Chimcare: https://www.chimcare.com/ Digital Marketing Masters: https://hookseo.com/podcast
Join Matt Rouse and Yifat Cohen as they discuss why and how to get your business streaming live now. Show your clients you are open and ready for business. Plus, a frank conversation about the non-business effects of the pandemic as well as the real story behind the lady who sued McDonald's over hot coffee.
Viral Connectivity: https://viralconnectivity.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Why during the pandemic, it's more important than ever to document your processes and procedures. We all have processes in our businesses. But are yours locked away in the heads of your key employees?
Establishing processes and procedures that everyone in a company can understand and follow allows you to iterate and improve on them and they are great for continuity. We talk with Adi Klevit from Business Success Consulting Group about how to become a business process hero, and how it can help in uncertain times.
Business Success Consulting Group: https://www.bizsuccesscg.com Digital Marketing Masters: https://hookseo.com/podcast
At OEN they believe that a thriving network of entrepreneurs makes Oregon stronger. OEN helps entrepreneurs start-up and scale-up by connecting them to peers and mentors, startup funding opportunities, and hands-on training.
A nonprofit, membership-driven organization with a 28-year track record, OEN is Oregon’s only organization that supports scalable startups from every industry across the state.
OEN: https://oen.org Oregon Coronavirus Information: https://www.oregon4biz.com/Coronavirus-Information/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Tips to save your business during the coronavirus pandemic. How you can save money on your grocery bill. What does this have to do with Public Relations? It's time to grow your business and get known for all the knowledge locked away in that business mind of yours! Josh Elledge turns digital entrepreneurs into media celebrities. Are you ready to Up Your Influence?
Up My Influence: https://upmyinfluence.com Savings Angel: https://SavingsAngel.com Digital Marketing Masters Podcast: https://hookseo.com/podcast
How is the pandemic affecting immigration? What about work visas? Travel bans? Immigration in progress? Family immigration? Let's find out with Immigration Lawyer Tahmina Watson.
Website http://www.watsonimmigrationlaw.com LinkedIn https://www.linkedin.com/in/tahminawatson/ Facebook https://www.facebook.com/TahminaTalksImmigration/ Twitter https://twitter.com/tahminawatson ScaryMommy https://www.scarymommy.com/motherhood-makes-me-better-immigration-lawyer/ 2020 H1B Changes https://www.bizjournals.com/seattle/news/2020/03/15/opinion-h1b-visa-program-will-undergo-significant.html (H1b changes in 2020). H1B prep in covid-19 days: https://watsonimmigrationlaw.com/2020/03/11/h1b-application-preparations-during-covid-19-corona-virus-pandemic-times/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
The story of a family chimney sweeping business that has expanded from being a couple of chimney sweeps to a national chimney repair company.
Chimcare: https://www.chimcare.com Gas Fireplace Cleaning: https://gasfireplacecleaning.com Digital Marketing Masters: https://hookseo.com/podcast
Are meetings just a waste of time? Matt talks about which ones are and which ones are productive.
Digital Marketing Masters: https://hookseo.com/podcast
This week we're talking with Ross Seligman, who is a Portland Real Estate Agent and co-founder of Sphere, a new kind of CRM for Agents and Real Estate Teams. We talk about the start-up process, what Sphere is, and building a better business by design.
Sphere CRM: https://www.usesphere.com/ Living Room Realty: http://www.ownitportland.com/ https://www.linkedin.com/in/rossseligman/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Fundraising for a nonprofit in the arts is in itself an art. We speak with Beth Lewis of Bag n Baggage and the Vault Theater about running two connected non-profits, the difference between community and professional theater, and how fundraising happens in the non-profit arts world.
https://bagnbaggage.org/ https://bagnbaggage.org/the-vault-theater/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Today we're chatting with Elizabeth Case from Yellowdog Consulting about Email Marketing for Small Businesses and why it's important. We also talk about the Small Business Entrepreneurs Council, co-working, and her volunteer work with the Office Hours program. You don't want to miss these small business email strategies.
Elizabeth Case: https://yellowdogconsulting.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Micro-Influencers have anywhere between 1,000 and 100,000 followers on social media and Shane Barker wants to introduce you to a new world of marketing. After speaking at events such as Influencer Marketing Days and the first-ever Influencer Summit in Mexico and Influencer Marketing Hub’s Influencer Marketing Conference.
He’s contributed to Inc., Social Media Examiner, HuffPost, Forbes, and countless other publications, and he has been quoted in USA Today, Vice, Entrepreneur, ABC News and more. He also practices what he preaches, working with Shane, Zoe’s business ZBodyFitness went from $400,000 to $1.6 million in sales in less than a year through the exclusive use of influencer marketing. And we talk about where the world of content marketing is headed.
Shane Barker: https://shanebarker.com/ Digital Marketing Masters Podcast: https://hookseo.com/podcast
Join us in a spirited discussion with Ryan Hanley, author of Content Warfare, about starting a new service business, specifically, an independent insurance agency. We talk about marketing tactics any service business or entrepreneur can tackle, and then sidetrack into a spirited discussion about political marketing. You won't want to miss this controversial episode where the crew breaks all the rules.
Rogue Risk: https://roguerisk.com Ryan Hanley: https://ryanhanley.com Youtube: https://youtube.com/ryanmhanley Podcast: https://ryanhanley.com/ryan-hanley-podcast LinkedIn: https://www.linkedin.com/in/ryanhanley
Digital Marketing Masters Podcast: https://hookseo.com/podcast
With the dramatic drop in print and magazines from 2008-2018, Real Producers Portland has survived and thrived by mixing high-end experiences in business networking with their magazine geared toward the top producing real estate agents. We talk with her about the future of mixed media experiences and the future of print and marketing.
With international coworking brands like WeWork running into profitability issues, a new model is emerging in the coworking and startup space. Non-profit coworking and startup incubators. We talk with coworking expert Sara Zwicker from HillHub in Hillsboro, Oregon. And we do some trivia from the show, The Office.
HillHub: https://hillhub-or.com Digital Marketing Masters: https://hookseo.com/podcast
If you want to scale your business, you need to get organized with systems and strategies that can help you grow. Allie, the Savvy Admin helps us explore ways business leaders and entrepreneurs can prepare themselves to grow beyond their time constraints.
The Savvy Admin: https://thesavvyadmin.ca/ Digital Marketing Masters: https://hookseo.com/podcast
Jeremy and Matt discuss the best advice from their first 50 podcasts. We had each of them choose 5 things they learned and why they are important to you and your business!
Digital Marketing Masters: https://hookseo.com/podcast
The time, they are a-changin' and 2020 is no different! Here are three things every business leader should be looking at in 2020 to grow their business and to stay competitive. Plus, a bonus fourth thing that Matt and Jeremy talk about at the end. Let's start 2020 off right!
Digital Marketing Masters: https://hookseo.com/podcast
A fellow Canadian ExPat, Shelley Zavitz had just moved from Canada to the United States and was looking to start a 100% referral business knowing only 4 people in town. To compound that, she also decided she wanted to be rookie of the year at her real estate brokerage.
This is an amazing business story with ups, and downs, victories, and failures. A must-listen for anyone even thinking about starting a real estate career or any new business.
Digital Marketing Masters: https://hookseo.com/podcast
Marketing keeps changing and in 2020, soon be known as the "year of vision," there are some opportunities and a few things you need to watch out for. This fun holiday conversation will get you fired up for the new decade.
Carmen had the knowledge, the experience, and the passion to start her own professional walking shoe brand. We talk about Olympic Race Walking, coaching, shoe design, and how she turned her passion into a business.
Starting a podcast isn't as hard as you might think. We are chatting with podcaster Chris Morten about his consumer-facing game-geek podcast, the Indeed Podcast. We talk about how they got started and how you can get started podcasting without a huge investment in time or money.
Are you ready to get Mojo-vated? Social Selling Coach, Joe Apfelbaum, is going to help turn you go from Order Taker to Rainmaker. Joe is a LinkedIn power-user, teaching us what to do and not do when it comes to selling online and how entrepreneurs and companies are shooting themselves in the foot with bad cold outreach.
Paige joins us to help stop the carnage we see on social media and websites when it comes to design mistakes you could avoid and keep your brand looking sharp!
Over 30 million Americans are living with diabetes, 84 million people are living with prediabetes and 90% don’t even know it, and every 21 seconds someone in the U.S. is diagnosed with diabetes. We talk with Scott Friessen of the American Diabetes Association and follow his journey to becoming a diabetes education advocate and how corporate events can improve company morale, image, and health.
When Google+ started, one person led the charge to get people building their businesses live, and that person was Yifat Cohen. This was a tough lesson not to build a brand on rented property. But where do you build a brand now so you don't have that problem? And, in a rare event in podcasting, we talk about how to start growing your business online when you don't have a following. This is a powerful episode about how to take charge of your brand and how to make the shift from rented land to your own online property.
Need a lift today? Gunnar once said, "Life is short. Stop dying on hills that were never worth dying on." Learn about how finding your identity and purpose can change everything in your life and your business.
There are a lot of ways we can limit our potential. From not charging enough for our services to undervaluing ourselves, there is a lot of self-sabotage. Many times these problems can be subconscious or need a shift in mindset. Nathan Cook helps us unpack the things that are holding back many business professionals.
Black Friday and Cyber Monday are coming in the USA and there are similar sale days in other countries, such as Boxing Day sales in Canada. We discuss ideas and tactics that small businesses and online businesses can do more to combat big businesses spending a furtune on ads.
There are more than enough articles about what successful entrepreneurs and business leaders do. But what about the habits of people who are stuck and never seem to be able to get out of the rut they are in? This Halloween we discuss the scary side of growing as a person... people who aren't and why.
Jeremy and Matt chat about some next-level SEO tactics to crush the local rankings for your business. Most SEO companies aren't even using these tactics yet, so you can break away from the pack in the map-pack.
Join us with Brandon Svoboda from A Plus Bail Bonds in Washington State, talking about the world of getting people out of jail. We talk about artificial intelligence use in the world of bail bonds and the court system and what to do when your industry gets banned from advertising on google.
Being a business owner means you wear a lot of hats. If you want to save time and work on your business, you need systems. Join us as we talk with Amanda Marcott about how to get started putting together a proper system and some of the tools she uses.
Do you understand the real estate cycles? There's no "set-it and forget-it" in investment real estate, with problems such as changes in legislation, tenant issues, maintenance, etc., so how do you determine what type of investment property is right for you and your needs?
Ben Ficker and Dan Hayes talk with us about building wealth and financial freedom with investment real estate. There's a lot more involved than most people think. Do you understand the total economic benefit that comes with investment properties? Do you understand the challenges? The answers will surprise you.
The investment real estate market has never been hotter, but increasing legislation like rent control and tenant landlord law is making it more complex all the time. How can you manage risk but still get the rewards? In part 1 of our two part series on investment real estate and legislation, we talk with property management company owner, Dan Hayes.
Join Matt, Jeremy, and special guest Morgan Roe who manages Bach to Rock Music School in Hillsboro, Oregon, where we record this podcast. We talk about a new approach to teaching music and marketing through demonstrative events.
LinkedIn has a pulse again and is turning into a huge source for driving new business. Elizabeth Borelli joins us to talk about promoting your service offering on LinkedIn by optimizing your profile and then using referral networking strategies to connect with decision-makers and prospective clients.
This episode is way better than "just fine." Find out how to take your business out of the friend-zone and into a full-blown love affair with your customers. Stop leaving people with the feeling that their experience with your brand was "fine" and get them raving.
Most business owners understand boosting posts on Facebook but how far down the rabbit hole can you go with Facebook Ad Manager?
Join David, Matt, and Jeremy as they discuss launching a food business, Kickstarter, and the retail apocalypse. We also talk about how to leverage the non-scalable to help you scale later, and finding your place in the market.
Study of Sweets: https://studyofsweets.com Digital Marketing Masters: https://hookseo.com/podcast
There is a new kind of property management for investment properties and it's short term rentals. This isn't just throwing an ad on Airbnb anymore. Cory with iTrip Vacations is in the house to discuss long term management with short term rentals.
In the age of online travel websites, it turns out Travel Agents haven't all disappeared and they have some unique value to offer you and your business. We are joined by Julie from All Planned Travel and she has some great travel hacks, time savers, and ways to avoid travel frustrations.
We are joined by Business and Executive Coach Kerry Walls from Portland, Maine to talk about the biggest mistakes business owners run into when they are trying to grow their business. we chat about getting your business unstuck, opportunity costs, hiring staff for a growth mindset and running your business from a higher level.
I know we tell everyone to not talk about politics or religion for your business unless it is your business, but our guest Lauren Goché is joining us to talk about going "all-in" on your personal brand and talking passionately about the things you believe in.
With so much bad advice on the Internet and companies spamming you from all over the world about how they can, "get number 1 for you on page 1 of google," how do you figure out what to do?
Jeremy and Matt chat about SEO basics for business both local and online. Matt has been doing SEO since the 90's and is the author of the Crush SEO book series.
Digital Marketing Masters: https://hookseo.com/podcast
Get your business and your life organized with Anne Blumer who runs the Institute for Professional Organizers and is herself, a professional organizer, author, and speaker. We also dig into some ideas for self-publishing your book.
Put some seat-belts on your insecurities, because this episode is going to help you break through those self-imposed barriers. Also, find out how counseling can help your staff or management employees make your workplace more positive and productive.
An enlightening conversation with Kara Radecki from Ancora Counselling about what Impostor Syndrome is, how to overcome it, and the state of mental health in the entrepreneur, business, and remote worker world we live in.
Today on the Digital Marketing Masters Podcast we're chatting with JC Rogauskas about how real estate investing isn't just for rich people and retirement, and how the Average Joe can get involved and start building wealth. We also chat about the difficulty business owners and the self-employed can have with financing property.
In a lot of industries, such as car dealerships, have a negative experience associated with them before people even walk on the lot. We talk with the guy who we buy all our cars from, David D'Angelo about how he has turned the customer experience up-side-down and made it a fun and efficient way to buy a car.
We talk about negative experiences people have had and how managing customer expectations and creating a customer-centric experience changes the whole game.
"It shouldn't be hard to buy something you want."
D'Angelo Auto Sales: https://www.dangeloautosales.com/ Digital Marketing Masters: https://hookseo.com/podcast
Bryan talks with the whole DMM crew about how to use professional photography to improve your brand story. He has lots of tips on getting a good photographer and how to keep it simple and clean with your photos. Listen to the end to get tips on taking better photos yourself.
Digital Marketing Masters: https://hookseo.com/podcast
You're building a new facility or modifying one, and the Google Map Satellite just passed by in the last year... meaning it's not going to update the map again for several years. How do you get your building on the map? Adam Michaud from New World Industries helps us solve this problem on the first Problem Solvers episode of Digital Marketing Masters.
Even a couple of years ago, live video wasn't accessible to the average business owner. Now anyone with a cell phone and an Internet connection can produce video marketing content on demand. We talk about how video algorithms work, what sites like YouTube and Facebook are looking for in your video, and walk through a video view advertising formula. Jeremy shares his experience with Facebook Game Streaming, and Matt makes everyone's brain hurt with too much video marketing information.
Digital Marketing Masters: https://hookseo.com/podcast
Join Jane Crawford from The Book of Jane who wants to show the world that spa-ing is a verb. We chat with Jane and Michelle De Lude of Destinations Hypnosis to learn about how offline communities can build your business.
Digital Marketing Masters: https://hookseo.com/podcast
Join us as we talk about how companies can prime their customers to take action in different situations with Michelle De Lude of Destinations Hypnosis. We also have Josh from Dick's Auto Group and Adam from New World Industries and our hosts Matt and Jeremy. It's a party!
Digital Marketing Masters: https://hookseo.com/podcast
Join us as we talk to Josh Tompkins from Dicks Auto Group and Adam Michaud from New World Industries as we talk about how community involvement can improve your sales.
Digital Marketing Masters: https://hookseo.com/podcast
An inspirational talk about the hardship and rewards of running your own business. The story and meaning behind what you do and how it can change who you are. We cover everything from racism to motivation in this episode that will get you fired up to grow your business.
We talk about hiring people with developmental disabilities to help diversify your workforce. We talk about job carving and how agencies like Abilities at Work can help their clients and your company. Success stories, how it works, and why you should be considering people with disabilities for your workforce.
In Part 2 we are asking questions and speculating about the future of voice tech. But Matt (as usual) stears the self-driving car off track and we get into a discussion about how we are going to build morality into Arificial Intelligence. Is podcasting the next channel to explode? Will radio survive? What about Smart Speakers and other voice tech? Our guest today is Seth Krussman from Brayshaw Financial and the host of Money on Tap, a broadcast radio show and podcast.
Part 1 of our two-part series on voice tech, talking about radio and podcasting. We're talking about the rise of podcasts, voice tech, and building "authority." Our guest today is Seth Krussman of Brashaw Financial and the host of the Money on Tap Radio Show and Podcast.
Digital Marketing Masters: https://hookseo.com/podcast
Are you working IN your business and not ON your business? Learn how educating your clients can be used for lead generation. "The one who teaches earns the right to sell."
Digital Marketing Masters: https://hookseo.com/podcast
Kari Rouse is on a mission. To elevate the status of pet-related businesses through professional networking, unique marketing, and helping pet business owners (such as dog groomers, doggy daycare, veterinarians, and dog walkers) use business processes to improve their sales and customer satisfaction.
Digital Marketing Masters: https://hookseo.com/podcast
When you are marketing to another country or several countries, things can get complicated. Today we are welcoming back Kevin Walters from Costa Rica Investment Properties to talk about marketing over borders.
According to Forbes, “Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. Relationship marketing is often used for higher ticket items with a longer sales cycle, such as cars, boats, houses, luxury items, and investment property. Which is why we have Kevin Walters here from Costa Rica Investment Properties.
There's a lot of so-called "gurus" out there telling people what to post and when to post it.
We'll separate the truth from the myths.
Advice from people who have built real businesses selling products online with social media and online marketing.
Over an hour of amazing marketing strategy from the Digital Marketing Masters guys and Tracey Hicks, owner of the All Things Real Estate Store. And not just for Realtors! Build your brand, market online, get more referrals, lower your cost per lead, increase your lead generation and real tactics you can use.
ATRE: https://allthingsrealestatestore.com Digital Marketing Masters: https://hookseo.com/podcast
How mentoring people improves people's lives, improves the community, helps you give back, and can even improve your bottom line.
Corbridge Law: https://corbridgelaw.com/ Digital Marketing Masters: https://hookseo.com/podcast
Business networking isn't just a great way to grow your business, it's a fantastic way to level up your lifestyle. Join the team and special guest Ryan Corbridge, criminal defense, and trial lawyer who also brings networking, mentoring, and self-care to his clients.
Corbridge Law: https://corbridgelaw.com/ Digital Marketing Masters: https://hookseo.com/podcast
Four things every website needs if you want to get leads from your site. Also, ways to build trust, how to prime your visitors to make the decision to contact you, and a lot of talk about plumbers.
Digital Marketing Masters: https://hookseo.com/podcast
How to beat out competitors using Google My Business and the Map Box / Map Pack at the top of local search results. Learn about NAP Citations and other ways to conquer the map box!
Digital Marketing Masters: https://hookseo.com/podcast
Customer service is dying. Let’s make sure you stand out by Saying Yes and setting your customers up to say Yes to buying your product or service.
Digital Marketing Masters: https://hookseo.com/podcast
Reviews are big business, and they can be good for your business or bad for your business. Our host, Matt Rouse of Hook SEO Digital Marketing, leads off the podcast with an honest and powerful talk about how to get rid of fake and negative reviews, why you want more positive reviews, and even what to do if you’ve been targeted by review crime.
Digital Marketing Masters: https://hookseo.com/podcast