Al Shan Marketing: Recent Episodes
Al Shan
Triple Your Restaurant Revenue! 3 Proven Strategies for Success in 2024. Schedule a Free Coaching Session with me at https://www.alshanmarketing.com/
Boost Your Restaurant Profits! Learn how to implement catering, loyalty programs, and Google Ads for maximum impact. Subscribe for more!
>If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
>Watch this and the rest of my Podcast episodes on YouTube. Clickhere!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
Turn Website Visitors into Leads! Top 3 Lead Magnets for Your Catering Business. Schedule a Free Coaching Session with me at https://www.alshanmarketing.com/
Stop Missing Out on Clients! Attract leads & grow your catering business with powerful lead magnets. Subscribe for more!
>If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
>Watch this and the rest of my Podcast episodes on YouTube. Clickhere!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
How to write Catering Business Proposals: A Recipe for Success. Schedule a Free Coaching Session with me at https://www.alshanmarketing.com/
Imagine landing the biggest event of the year with a winning proposal!
Discover how to use PandaDoc, a powerful proposal creation tool, to streamline the process, showcase your professionalism, and impress potential clients.
Learn why proposals matter, how to structure them for success, and gain valuable tips for personalization and follow-up.
>If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
>Watch this and the rest of my Podcast episodes on YouTube. Clickhere!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
cateringbusiness #CateringProposals #PandaDoc #ProposalWriting #clientcommunication #catering
Ultimate Guide to Crafting a Captivating Homepage Design for Your Catering Business. Schedule a Free Coaching Session with me at https://www.alshanmarketing.com/
In this episode, you'll learn the essential elements to craft a captivating catering homepage that grabs attention, converts visitors into leads, and closes more deals.
>If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
>Watch this and the rest of my Podcast episodes on YouTube. Clickhere!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
Ultimate Guide to Crafting a Captivating Homepage Design for Your Catering Business. Schedule a Free Coaching Session with me at https://www.alshanmarketing.com/
In this episode, you'll learn the essential elements to craft a captivating catering homepage that grabs attention, converts visitors into leads, and closes more deals.
>If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
>Watch this and the rest of my Podcast episodes on YouTube. Clickhere!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
Discover How I Used ezCater's $1.6 Billion Company Secrets to Expand My Clients' Catering Businesses. Schedule a Free Coaching Session with me at https://www.alshanmarketing.com/
In this episode, I reveal the secret strategies used by ezCater (valued at $1.6 billion!) to attract clients, increase sales, and achieve remarkable growth.
>If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
>Watch this and the rest of my Podcast episodes on YouTube. Clickhere!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
cateringbusiness #growyourbusiness #ezCater #cateringtips #customerloyalty #onlinemarketing #SEO #positive #reviews #proposals
Ready to win over hungry customers searching by voice for catering services? Schedule a Free Coaching Session with me at https://www.alshanmarketing.com/
Discover powerful strategies to optimize your catering business for voice search and become the go-to choice in your area!
Turn voice searches into booked events! Learn how to claim and optimize your online listings, target the right keywords, and leverage mobile-friendly website design to dominate voice search results for local catering.
The Voice Search Feast for Caterers
The Power of Voice Search: More and more people are using voice assistants like Siri and Alexa to search for local businesses. Optimize your catering business to be voice search friendly!
Ready to Get Free Catering Leads Without Posting on Social Media, Cold Calling or run Ads in 30 Days? Download it here -
https://www.alshanmarketing.com/opt-in-e9755c64-3277-45bd-892c-8200d0b4274b
Subscribe for more tips and strategies for restaurant owners and caterers! ➡ https://www.youtube.com/@cateringcoachal
Visit my website for more resources - https://www.alshanmarketing.com/
▶ Schedule Private Coaching With Me - BOOK a call here - https://www.alshanmarketing.com/
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Connect with us!
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Instagram - https://www.instagram.com/cateringcoachal/?hl=en
Facebook - https://www.facebook.com/cateringcoachal
Twitter (X)- https://twitter.com/ALShanMarketing
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voicesearch #cateringbusiness #seo #localseo #businessgrowth #applemaps #googlemybusiness #alexaintegration #marketingtips #growyourbusiness #catering
In this episode, we discuss the downfalls of traditional paper catering proposals and why they get lost. We explore the benefits of using digital proposals with PandaDoc to showcase your food and streamline communication with clients.
Learn how to create beautiful, interactive proposals that land you more bookings!
>If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
>Watch this and the rest of my Podcast episodes on Youtube. Clickhere!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
In this episode, we'll explore how AI-powered technology, specifically SoundHound for Restaurants, can transform your restaurant's phone ordering process. Say goodbye to miscommunications, slow service, and human errors. It's time to bring efficiency, accuracy, and customer satisfaction to a whole new level.
Problem 1: Miscommunication with Restaurant Phone Orders
Problem 2: Slow Service with Restaurant Phone Orders
Problem 3: Human Error with Restaurant Phone Orders
Problem 4: Inefficiency in Handling Special Requests with Restaurant Phone Orders
Problem 5: Limited Accessibility During Peak Hours with Restaurant Phone Orders
Problem 6: Lack of Integration with Other Systems
Discover how @SoundHoundAI for Restaurants solves six major problems in the restaurant industry and makes your business run like a well-oiled machine. From handling peak hours seamlessly to accommodating special dietary needs, this AI system has got you covered.
Don't let inefficiencies cost you customers and money. Embrace technology, streamline your operations, and take control of your restaurant's success. It's time to elevate your restaurant game with AI.
⏬Don't miss out on the FREE PDF guide to unlock six essential steps for gaining local leads from Google. Get it here: https://www.alshanmarketing.com/pl/2147675572
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
10 Tips on How To Create a Successful Restaurant Website - Design & SEO Guide. In today's fiercely competitive food world, your restaurant's website isn't just a digital address; it's your brand's heartbeat. Done right, it's your 24/7 top salesman, drawing in customers and showcasing your finest offerings. But a misstep can drive diners away. Imagine a visitor eager for your dishes, met with a clunky site, unclear messaging, or outdated info. That first impression? Ruined.
Dive into these 10 Tips to ensure your restaurant thrives in the digital age:
Tip #1: The Above-the-Fold Magic on Your Restaurant Website
Tip #2: Add On-page SEO To Your Restaurant Website
Tip #3: Clear Call to Action (CTA) on Your Restaurant’s Website
Tip #4: Create an Email Opt-in on Your Restaurant Website
Tip #5: Add Your Brand Colors to Your Restaurant Website
Tip #6: Implement One-Click Call on Your Restaurant Website
Tip #7: Showcase Your Best on Your Restaurant Homepage
Tip #8 - Incorporate Reviews on Your Restaurant Website
Tip #9 - Include Your Menu in Your Restaurant Website’s Navigation Bar
Tip #10 - Keep Your Restaurant Website Updated with Fresh Content
⏬Don't miss out on the FREE PDF guide to unlock six essential steps for gaining local leads from Google. Get it here: https://www.alshanmarketing.com/pl/2147675572
Implement these 10 tips for a successful restaurant website. Remember, taking action today can lead to a better tomorrow. Take care, and most importantly, take good care of your customers!
Stay tuned for more videos on restaurant management, marketing, and success strategies.
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
Ready to turn your culinary passion into a thriving home-based catering business? 🍽️ Discover the ultimate guide to starting a catering venture from the comfort of your own kitchen, all for less than $800. Say goodbye to the 9-to-5 and hello to the world of creative freedom and entrepreneurship.
👉 In this episode, we unveil:
1️⃣Budgeting 101: How to Start Your Catering Business with Less Than $800
2️⃣Choosing Your Kitchen: Home vs. Commercial Kitchen Rental vs. Restaurant Kitchen Rental
3️⃣Understanding the Legalities: Navigating Health Department Regulations and Permits
4️⃣Identifying Your Niche: Deciding on the Type of Catering Services to Offer
5️⃣Marketing Your Business: Building a Brand and Attracting Clients
🚀 Starting a catering business has never been more accessible. Learn how to make the most of your culinary skills and embark on a fulfilling entrepreneurial adventure.
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
In this episode, you'll find step-by-step instructions to claim your catering business on Google My Business, even without a physical address. Learn how to create your GMB account, choose the right business category, specify your service areas, and add essential contact details for your potential clients.
We'll explore how to use a rented commercial kitchen as your business address and why it's essential for enhancing your business's legitimacy and allowing tastings to attract more clients.
But the journey doesn't end with claiming your business.
Discover the magic of optimizing your Google My Business listing to boost your online visibility, attract more customers, and drive more bookings for your catering services.
👍 Don't miss out on potential customers! Claim and optimize your Google My Business listing today to boost your catering business! Learn the key steps, get noticed online, and cater to success! 💼🌟
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
In this episode, I'm excited to share 7 powerful tips for marketing your catering business online and how ChatGPT can make the whole process easier. If you're tired of chasing after leads and missing out on potential clients and exciting opportunities, then you're in the right place.
Are you ready to transform your lead-generation efforts and leave your competition in the dust? I've spent over 10 years in the restaurant and catering businesses, and I'm here to share my own experiences and insights with you. With the help of ChatGPT, you'll discover strategies that will attract a steady flow of eager customers craving every bite of your delicious dishes.
These tips, combined with the assistance of ChatGPT, will revolutionize the way you market your catering business online. You'll learn practical steps to leverage Google Business Profile, social media platforms like Instagram, and free online directories such as Yelp. Additionally, I'll guide you on content marketing, email marketing, SEO optimization, and building fruitful partnerships.
So, if you're ready to take your catering business to the next level, hit that play button and let's dive into the world of online marketing success. Don't forget to subscribe to my channel for more insightful tips and tricks. Together, we'll make sure the world knows about the incredible experiences your catering business has to offer.
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
In this episode, I'll share 10 proven marketing tips that can turn your failing restaurant into a local legend. Running a struggling restaurant can feel like being on a sinking ship, but with the right strategies, you can rewrite your story and create a thriving business.
As a 10-year veteran of the restaurant and catering industry, I've experienced the challenges firsthand and successfully transformed a hidden Italian gem into a buzzing hotspot. Join me as I walk you through these powerful marketing techniques that can make your restaurant the talk of the town.
Implementing these marketing strategies can not only attract new customers but also increase revenue and create a loyal customer base.
Don't miss out on the bonus tips that helped us achieve a 600% increase in revenue through catering services.
Discover how to market your restaurant effectively, stand out from the competition, and reach new heights. Subscribe to our channel for more valuable tips to grow your restaurant business!
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
In today's episode, I'll show you how to create your own AI version of yourself using HeyGen. Say goodbye to static images and hello to a dynamic virtual representation of YOU!
To get started, you'll need a green screen. You can easily find one on Amazon for $36. Check the link in the description. Then, follow HeyGen's technical setup guidelines for lighting and recording in Ultra HD (4K) with 60FPS.
Now, here's the fun part: You'll record your own voice using HeyGen or explore alternatives like Eleven Labs for a voice that truly reflects you.
Creating your HeyGen AI avatar costs $1,000 per year, covering access to their cutting-edge technology. Voice recording using HeyGen is $99 per year.
Once your footage is ready, upload it to a cloud storage service and share the link with custom-avatar@heygen.com.
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
Are you ready to unlock the secrets of a successful catering operation?
Well, get excited because today, I'm about to unveil the Complete Catering Equipment Guide that will revolutionize the way you approach your events.
In this episode, I'll be sharing my insider knowledge and experience, revealing the must-have essentials that will take your catering skills to new heights.
From game-changing to-go boxes to must-have tables and everything in between, I've got you covered.
Get ready to equip yourself with the knowledge you need to succeed. So, join me as I dive in and share the Complete Catering Equipment Guide that will elevate your catering game to the next level!
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
In this episode, I dive into the world of local Google search results and explore the reasons why your business might not be dominating the rankings.
From incomplete or inaccurate information to a lack of local SEO optimization, strong competition, and limited online presence, I uncover the obstacles that can hinder your visibility. But fear not!
I also provide actionable tips and strategies to help you rise above the challenges, optimize your online presence, and become the undeniable authority in your local market.
Get ready to unlock the power of local and seize the incredible opportunities that lie within those top positions!
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
In this episode of "Marketing Tips of the Week," I share three powerful strategies for food entrepreneurs to generate more leads and sales during Memorial Day weekend.
I discuss the importance of creating a special catering package featuring classic Memorial Day dishes, leveraging email marketing to engage with loyal clients, and utilizing social media to reach a broader audience.
Additionally, I included a bonus tip for optimizing our Google Business Profile for local visibility.
Tune in to this episode for invaluable insights and actionable strategies that will help you make the most of Memorial Day weekend!
>If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you to join my coaching program!
>Watch this and the rest of my Podcast episodes on Youtube. Clickhere!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
In this latest podcast episode, find out how you can advertise your meal prep food business on Google.
I discovered three profitable keywords that this meal prep company should bid on. And I explained how much this company should spend per click and which cities to focus on.
If you want free marketing tips for your food business, follow my IG account @alshanmarketing2022and be the next Lucky Marketing Tip Winner of The Week!
Or, schedule your FREE 45 Minutes strategy call with me at http://alshanmarketing.com/, and let's take your food business to the next level!>If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
Should you listen to Google recommendations when it comes to Google Ads?
The answer is NO.
That is the worst thing you can do inside your Google campaign because Google only looks out for its own interest. They don't know your business like you do.
Google wants to make sure you get as many clicks as possible so you can spend as much money as possible.
Find out here on how much should you pay per click for your keywords!
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
In this latest podcast episode, I want to share some advice from Mr. Neil Patel.
I had the privilege of interviewing him live on Instagram in 2019. By the way, he's one of the top digital marketers in our world today.
This is what I asked him:
Mr. Neil Patel, what should a business owner's top priority be if they're trying to attract local customers from Google?
Find out what he said in this podcast!
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
In this latest podcast episode, I'm going to attempt to explain the differences between Social Media and Google.
I'll also give you a general overview of how I think the two platforms are appropriate for your food business. And which is more important? Which should you focus on more?
Find out which one is better for your food business. 👇
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
So, you got that catering call, and it's time to close the deal.
What is it that you say to get your potential client's attention, so they listen?
And so you sound different than every caterer out there?
Well, here's something that you have to think about when you're dealing with sales calls.
Find out here how to ask the right question and close more catering jobs 👇
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
In this week's marketing tip of the week, I will show you how to save money on your Google Ads Campaign.
Don't do what I used to do!
I used to use the keyword planner and see how much a keyword costs to be on top of the page, and then I would base my strategy around that.
For example, if "Italian Catering in Irvine" costs me $4.50 a click to be on top. Then, I would create my cost-per-click budget at $4.50.
But that's the wrong way of doing it.
The right way is to run Google ads for 2 weeks and set a low manual cost per click and watch the data and learn from it.
Listen to how you can save money with your costs per click with this little strategy!
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
How to avoid getting hacked on your Instagram account in 2022?
This topic is very personal to me because my account got hacked in early April 2022.
Unfortunately, I haven't recovered it yet, but here is a tip for you to keep your Instagram account safe.
Please follow my new IG account to stay tuned on the latest food business marketing tips and hacks from me. 👇
@alshanmarketing2022
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
In this episode, I want to talk about the biggest marketing mistake many food entrepreneurs make, especially caterers.
And that is not asking for reviews!
Do not make the mistake that all these people do! Start creating some kind of system for getting reviews.
Are you guilty of this?
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
How important is advertising for your restaurant & catering business?
In this episode, I will share a little bit about my story. And how advertising changed my life back in 2012.
I increased sales by 800% in less than six months after I started implementing everything I learned about online marketing.
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
Don't miss out on one of the biggest catering days in 2022.
Easter is right around the corner, and with it comes a host of opportunities to grow your catering business.
In this episode, I'm going to share 4 Tips on How to Capture Catering Leads for Easter. Check them out now!
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
As a caterer, I get it. Our lives are hectic, and we have so many things going on at once, including last-minute catering orders.
So it's tough to organize a tasting for every event.
Our potential customers don't know us, and they may be skeptical of what we are offering. That's why tastings are so important, right?
Fortunately, there is another way to gain a customer's trust to do business with you.
In this episode, you will learn a selling technic that is very effective for your catering business.
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
If you are not getting leads daily or weekly, you are not giving your catering business a chance.
It's not enough to network and rely on word of mouth.
You need to invest time and money to leverage the power of the internet to grow your catering business.
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
The success of advertising is more than just getting clicks. It's also about getting conversions.
For example, if you're running a catering business, you don't want people finding your ads when looking for Italian food in New York or Chinese food in Denver. Ensuring that you are showing particular ads to the right people will help you generate more leads and get more customers.
There is a lot to Google Ads optimization, but following these four steps in this episode can take you very far in the process.
Check this out now!
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
If you’re looking for a way to stand out from the search results of your restaurant or catering business, running Google Ads campaigns is a great way to accomplish that. But to make the most of this opportunity, you need to know what you’re doing.
To help you get started, here are three simple rules for successful Google Ads campaigns:
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Don't set it and forget it (Optimize).
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Never use recommendations from Google.
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Landing page (web page) must match your copy and keywords.
Find out more about this in this episode!
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
When it comes to advertising and marketing, many restaurant owners, caterers, and business owners don't think about this concept called "Lifetime Value of a Customer."
So, what is this thing called LTV of a customer, and why is this important?
Understanding the Life Time Value of a Customer can help you figure out how much you should advertise for your type of business. In addition, this concept will encourage you to invest more in marketing because you will begin to understand the value of acquiring new customers.
Find out more about this in this episode!
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
So, what is this untapped opportunity for restaurant owners?
Restaurant owners always look for new customers, but they don't realize how easier it is to market and sell to people who already know your brand.
Use Google Ads Remarketing tool to increase repeat sales. It's a lot easier to sell to your repeat customers than to new customers.
In this episode, you'll learn tips on remarketing your Google ads and increasing your restaurant lunch sales.
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
With St. Patrick's Day coming up, you might wonder how I can use that holiday to get more catering clients?
There are many ways to do it, but here are some tips for getting the word out and increasing your catering business this St. Patrick's Day.
In this episode, find out how Caterers Make an Extra Five to Six Thousand Dollars this week, March 17th, 2022.
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you to join my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
Super Bowl Sunday is one of America's most significant holidays, and you don't want to miss it.
Remember that the Super Bowl is when people will be looking for hearty snacks or food to eat while or after they watch the game. So this is an excellent opportunity to highlight some of your specific menu packages.
But how do you take advantage of this?
In this episode, I would love to share some tips with you!
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you to join my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
If you're thinking about spending money on advertising for your food business, there are a few things you should know before you get started.
In this episode, I share tips to guide and help you before you get started on your first campaign to make sure you're getting the most out of your marketing dollars!
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you to join my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
How much should you invest in marketing for your food business? And why do so many business owners say that advertising doesn't work.
You may be tempted to skip advertising when you're starting a food business.
After all, the food speaks for itself, right?
But that's not how it works.
You need customers to know about your food to buy them. And for them to do that, you need to advertise.
So how much should you spend on advertising?
In this episode, I share three recommendations on how much initial investment budget and why you should start investing in marketing for your food business!
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you to join my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
As a food entrepreneur, restaurant owner, or caterer, "Are you working on your business to figure out things to do better and become a more successful business owner?"
If not, listen to this podcast for you to boost your confidence and enrich your mindset.
If you could only work 2 hours a week, what would you do in those two hours?
Asking hard questions like this one will push you to think differently and help you develop better ways of running your business.
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
Small restaurants or food catering businesses frequently have a limited marketing budget, which can make promoting your business challenging. The good news is that there are plenty of free advertising (or low-cost) alternatives for you to market yours to your customers.
In this episode, Matthew and I discussed the best ways to get free advertising for your business! It doesn't matter, even if you do not have a website or you do. You may check this out!
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you to join my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
Holidays are a whirlwind for your catering customers who have catered events to prepare. Are you struggling to book or seal corporate catering deals during holidays?
In this episode, I share my top 3 secrets for closing a corporate holiday catering deal and how it significantly changed my life.
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you tojoin my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
Did you know that follow-up is vital for your marketing strategy, which must not be overlooked? In this episode, Alan and I talked about the 5 steps to follow up with potential clients. If you are worried about appearing off as spammy and pushy in your follow-ups, check this out!
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you to join my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
On-page SEO is among the tried-and-true digital marketing strategies to boost a business's online presence and overall performance. So how's your on-page SEO? Have you been optimizing your title tags, meta descriptions, content, and keywords?
In this episode, Steve and I take a deep dive into the importance of On-Page SEO to your online marketing success. Stream now and learn how you can grow your business further!
If you are a restaurant owner, caterer, or chef who wants to learn more about marketing hacks and sales strategies for free — then I'd love for you to join my community!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe to my channel if you find my videos helpful. Also, hit the post notification button to stay updated on more business growth content from me.
A lot of people turn to search engines to find their desired products and services, and if your business is not listed in one, customers won't find you. So saying that Google My Business (GMB) listing is important for your business is an understatement.
In this episode, Steve and I answer the following queries about GMB listing:
- Why is it important to claim your GMB Listing?
- Why is it a must to optimize your GMB Listing?
- What are the ways to optimize your GMB Listing?
Stream now, and grow your business!
If you are a restaurant owner, caterer, or chef - make sure to join my community to learn more marketing strategies for free.
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe if you find my videos helpful. Also, hit the post notification bell, so you'll stay updated on more business growth content from me.
Well-optimized and highly relevant website pages result in increased visibility and organic traffic. Meaning, the pages you add to your website also affect your overall business growth.
Stream this episode and discover what particular website pages will help you skyrocket your food business's success!
If you are a restaurant owner, caterer, or chef - make sure to join my community to learn more marketing strategies for free.
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe if you find my videos helpful. Also, hit the post notification bell, so you'll stay updated on more business growth content from me.
Aside from boosting your brand's credibility and authenticity, Google Reviews also play a vital role in increasing your online visibility.
In today's episode, Steve and I discuss how impactful online reviews can be. Stream now and discover how you can utilize your Google Reviews to your business's advantage.
If you are a restaurant owner, caterer, or chef - make sure to join my community to learn more marketing strategies for free.
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe if you find my videos helpful. And hit the notification bell, so you'll stay updated on more business growth content from me.
Your business name can make or break the company you’ve carefully established. But why? Why is your Business Name SO Important?
In this episode, Steve and I uncovered the answers to that crucial question. We narrow down the SEO tactics that a company must follow to develop the Best Business Name for Google Search. So, stream now!
If you are a restaurant owner, caterer, or chef - make sure to join my community to learn more marketing strategies for free.
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe if you find my videos helpful. And hit the notification bell, so you'll stay updated on more business growth content from me.
If you didn’t acquire the results you wanted after launching some paid ads, remarketing is the way to go. Remarketing gives you another chance to get conversions from those people with who you’ve previously engaged. It’s a powerful marketing technique that will allow you to drive more sales for your food business.
In this episode, Steve and I touch on this very topic - so stream now!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe if you find my videos helpful. And hit the notification bell, so you'll stay updated on more business growth content from me!
I’m going to do my best to convince you why you should advertise with Facebook & Instagram. As an online marketer, I feel that it is my duty to share with you the power of social media ads. And also, I want you to understand that you can do this yourself. You don’t need me to do this for you.
But I’m here if you need guidance and support during the process. In this episode - every time I say Facebook realize that I mean Instagram and FB because FB owns IG. Alright, so why should you advertise with Facebook? ----Tune in to discover!
To join my community, visit https://www.alshanmarketing.com/.
Also, you can watch this and all of my podcast episodes on Youtube. Click here! Please make sure to like and subscribe if you find my videos helpful.
I had the incredible opportunity to interview Steve Wiideman, the brilliant co-founder and CEO of Wiideman Consulting Group. Steve's SEO expertise has helped countless businesses in varying industries to thrive in the digital market - food businesses included!
In this episode, Steve and I discuss how crucial SEO is for any food business. So, whether you have a decade-old restaurant or a newly-started catering business, you have to tune in. This episode is undoubtedly worthwhile!
Watch this and the rest of my Podcast episodes on Youtube. Click here!
P.S. Don't forget to like and subscribe if you find my videos helpful. And hit the notification bell, so you'll stay updated on more business growth content from me!
Establishing and managing a single restaurant is already indeed a challenge. But what if you have three restaurants to oversee? And on top of that - you also got a catering business to run?
Jamie Shotton, one of our Facebook group members, shares his strategies and tips on how he's able to operate 4 food businesses in Colorado all at once. If you're also a food entrepreneur who spearheads multiple brands, you better stream now!
Watch this and the rest of my Podcast episodes on Youtube. Click here.
P.S. Don't forget to like and subscribe if you find my videos helpful. And hit the notification bell, so you'll stay updated on more business growth content from me!
Food business owners are now struggling with how to hire new employees. If you’re one of them, then I highly suggest that you listen to this episode.
Jamie, an owner of 3 restaurants and a catering business, shares his proven & tested ways on how he’s able to recruit rockstar employees for his companies. I, too, have given my insights on how you can sustain a healthy relationship among your staff - so make sure to tune in until the end!
To join my community, visit https://www.alshanmarketing.com/.
You can also watch this and all of my podcast episodes on Youtube. Click here!
Most food business owners lose potential sales and clients because of a poor-performing website. Don’t let that happen to you. Stream now today’s episode! And learn the top 3 features that you must add to your website to capture more leads and increase your sales.
To join my community, visit https://www.alshanmarketing.com/.
You can also watch this and all of my podcast episodes on Youtube. Click here! Please make sure to like and subscribe if you find my videos helpful.
If you don't know how SEO helps your local business, you're missing out on many opportunities!
In this episode, our SEO expert guest, Matthew Post, will share 3 powerful things on how SEO promotes your local business. Tune in now to learn more.
Do you want to watch my full interview with Matt? If so, then click here to check it out on my YouTube channel. Make sure to like and subscribe if you enjoy the video. Till the next episode, thank you!
P.S. Join my community today to get more tips and hacks on business & marketing!
Is your local business struggling to rank on the Local Google Search Results? In this episode, Matthew and I tackle the top 3 factors on what food business websites should have to rank on top of the Local Google Search Results.
Stream now to learn more!
Watch this and the rest of my Podcast episodes on Youtube. Click here.
P.S. Don't forget to like and subscribe if you find my videos helpful. And hit the notification bell, so you'll stay updated on more business growth content from me!
Search Engine Optimization or better known as SEO often intimidates entrepreneurs. Because let’s admit it, the term sounds too fancy, complex, and technical.
In this episode, Matthew and I explain what does SEO means. So, if you're one of those food entrepreneurs who view SEO as daunting - it's time for you to tune in!
Watch this episode on YouTube: https://www.youtube.com/watch?v=6klfId1fOog
Join my community today!
This success story from Chef Kristen proves that follow-up emails are more than essential if you want to capture more leads and boost your food business sales. Stream now to learn more!
You can also watch this episode on my YouTube Channel: https://www.youtube.com/watch?v=YcjnaqMQmPQ. Make sure to subscribe and hit the notification bell, so you don't miss out on new, helpful business growth tips such as this one!
Grow your business, join my community today!
Here are 3 Facts about Online Ordering that can help you save money and grow your customer base!
Watch this episode on YouTube: https://youtu.be/L56f_7Rikig
Get more marketing hacks and business tips when you join my community!
Interview with Alan Berg on how to respond to customers when they ask for price.
1st Way - Respond to price when a catering client reaches out to you is to acknowledge and be grateful that they did.
2nd Way - Don't tell them but explain why and ask questions.
3rd Way - Start with a starting price.
4th Way - Give them a price range.
You can also watch this episode on YouTube: https://youtu.be/yhtQbYY7URc
PS.Make sure to subscribe, and hit the notification button to be notified whenever I post new business growth videos!
Facebook Ads vs. Google Ads?
Which Paid Advertising Should You Use For Your Catering Business?
Well, it depends on which audience you are going after and what type of service you are offering. Stream this episode to learn more!
You can also watch this episode on YouTube.
Do you want to join my community? Click here!
I had the privilege to go live with Jamie Shotton, one of our exclusive Facebook group members. He shared some invaluable ideas on how to run a successful restaurant and a catering company.
In this episode, he explained how he come up with such enticing food concepts for his multiple food businesses.
Come and watch the full interview on my YouTube Channel. You can also join my community for more insightful discussions and free business growth tips!
Google favors those businesses that have keyword-rich names. So, you have to make sure to use the right keywords in your business name to show up easier on top of Google search results. Stream this episode to learn more!
You can also watch the full video tutorial here.
Learn how chef Kristen Trinh was able to close over 120 orders overnight with this one strategy! Watch our full IG Live broadcast here.
If you are a restaurant owner, caterer, or chef, make sure to join my community to learn more marketing strategies to grow your food business.
Knowing portion control is essential among caterers since a slight over-portion can affect your catering business big-time. Why? Because any extra food added to your customer's plate is money deducted from your total profit.
So, here is a simple guide on how to portion out your drop-off catering orders. Visit https://www.alshanmarketing.com/ for more Catering Marketing Tips.
You can also watch this episode on YouTube by clicking here.
An average of a hundred thousand people is looking for wedding caterers a month. Yes, A MONTH! And this data only reflects the searches in the US alone.
So, what does that mean to you? That means more leads and sales to capture! Stream this episode and learn how a single Facebook Ad can boost your business growth.
Partner up with local catering venues to grow your wedding catering services. Make sure to offer the venue owner a percentage of your profits, so they feel more enticed to recommend you to their customers. If you want to learn more about growing your catering business, make sure to visit my website.
**If you don't get local followers for your restaurant or catering business on Instagram, then you are just wasting your precious time. In this episode, I share the step-by-step process of getting free local followers on Instagram.
Join my community today to get more tips and hacks on business & marketing!**
In this episode, I will discuss one of the most important marketing strategies that many people are not using -giving value first to win customers' trust and then asking for the sale.This strategy is a total business booster, yet it can be tricky to use at times. So, you need to be creative and reasonable to pull this off. Tune in to learn more! Join my community here to get free tips on marketing.
How to engage your restaurant followers on social media?
If you are a caterer or a restaurant owner, you will love this marketing tip.
Record videos of yourself or your chef while making the special of the day or week.
I used to name some of the specials after my customer’s name. And that would create a buzz on the social media platform.
Because my customers would get excited and share the post with their friends, and the rest is history. Join my community and get more free marketing tips like this!
In this episode, I talk about how you can capture MORE wedding catering leads by utilizing Facebook Ads. I bet you already heard about Facebook Ads, BUT are you aware of how crucial it is for your business growth?
If you want to learn how to close catering deals with an irresistible professional catering proposal, you better tune in!
Hi, Welcome to Al Shan Marketing, I’m Al Shan.
For me, my passion for marketing was really ignited by accident. After I took over our family restaurant back in 2008, I was able to increase the revenue by 800%. And, I only made two changes to make this happen.
Growing up, my dad always owned a restaurant…And I remember that I always wanted to run the business, instead of going to college. But my dad was not too happy about that idea.
The truth is that he was struggling with the business, and he didn’t want the same life for me. So in 2008, I graduated from college, and I finally convinced him, to run our little Italian Restaurant, called NYC Café.
Man… I’m I glad he did. Because the food was amazing, and the service was good. But unfortunately, my dad didn’t understand the power of the internet. I mean it wasn’t his fault, that’s all he knew, he was old school. And on top of that, most of the time he was working 12hrs a day, being a cook, a server, and a cashier. And as you know, when you get stuck in your old ways, it’s really hard to break through that.
Luckily for me, at the time one of my best friends was getting a ton of leads from Google Ads. Back then, I didn’t know anything about online marketing, I just graduated from Cal Poly, with a degree in Landscape Architecture. So I decided to learn everything from my buddy. After I created my first ad on Google, every time somebody was looking for an “Italian Caterer in Orange County”. My ad would show up on top.
And the rest is history. I remember this like it was yesterday. One of my ads, captured the attention, of an office manager, that worked for the biggest Real Estate Platform in the world, “Zillow”. I couldn’t believe it, Zillow was calling me. That conversation alone, led to me closing a catering deal for 350 people. Ufff, I still remember that day. I mean you have to understand; we didn’t have 350 customers in a whole week. Before that, we barely had enough money to pay rent.
From then on, my focus was, on advertising my business online. I learned everything, about Social Media Marketing, Online Ordering, SEO, Text Marketing, Google Ads, and everything in between. After I experienced the success first hand, it was easy for me to see the possibilities. I was so excited about all the success from my efforts, and I thought to myself, why don’t I do this as a living. So, in the summer of 2018, I decided to sell my restaurant & catering business, for a nice profit.
And that’s how Al Shan Marketing was born. Now, I work hard, showing food entrepreneurs what is possible. The good news is that the strategies still work today, and it won’t take long for you, to experience, what I experienced, and what my clients are experiencing right now. You have 3 options to work with me and my team. 1st option is a “6 Weeks Coaching Program,” where you will leave with a professionally optimized website so you can immediately capture your local customers. 2nd option is the “All-Inclusive Package”, where, we do all the work for you. And the 3rd option is a “1hr Strategy Call”, in which I will personally analyze your online presence and give you ideas on how to be more effective. What most people do is they start with the “1hr Strategy Call” and then that usually leads to the “6 Weeks Coaching Program.”
Once you schedule a call, We will further discuss your options, on how we can work together. Keep in mind, that this call has no obligations, we are simply going to explore if we are a good fit for each other.
Schedule a The Call Right Now!