The Assistant Toolkit: Recent Episodes
Amy Gould
The Assistant Toolkit is THE podcast for Virtual, Personal and Executive Assistants around the world
I’m so excited to share this episode with you because I have a special guest talking about a very practical topic that we can all implement.
Helen Slater is a Marketing and Life Coach with over 20 years of marketing experience, and she’s a huge advocate of gentle marketing (which is basically anti-hustle, following your own pace - aka the dream). She’s also a planning guru and has kindly shared the concept of 12 week planning and what it looks like in practical terms for VAs.
She also shares her most valuable marketing advice for VAs, and it’s definitely not something you want to skip!
Tune in to hear about:
- What 12 week planing actually looks like and how you can maximise it’s power
- How Helen carries out 12 week planning with her own VA
- The impact 12 week planning can have on you AND your clients
- PLUS the inside scoop on what VAs can do to improve their marketing
In this episode we’re taking a look at an unusual route to make progress in your VA business: Fear.
Fear often gets a bad wrap, and often for good reason! But despite the scariness of fear, it can also be a great way to make leaps and bounds in your business.
Tune in to hear about:
- How you can change how you think about fear
- What you can do to make the things you’re scared of less scary
- How to make a ‘shit-scared list’
In this episode we’re STILL talking about money!
But this time it’s personal. In episode 6 I’ll be talking about how you can set your rates and which charging models might suit you and your business.
We should never be weird about money, so let’s open up the conversation so you can start pricing yourself for success before you price yourself out of it.
Tune in to hear about:
- How you can work out your minimum viable rate
- The four different charging models VAs can use
- The factors that will allow you to charge more
In this episode we’re talking all things money!
Money……we have a weird relationship with it, and that absolutely doesn’t serve us as business-running Virtual Assistants. This episode dives into money mindset and why it’s so important to invest time and energy in improving our relationship with money.
Tune in to hear about:
- Why we’re weird about money
- Recognising the value of your time and expertise
- Separating yourself from the idea that what you earn represents what you’re worth
- Looking at your own personal relationship with money
- The concept of lack vs. abundance
- Why we should be talking about money
- Sticking to your figure and feeling confident about it
In this episode I talk about why I decided to leave a successful PA career to become a VA and how I went about it. I also discuss what I'd do differently now if I was to start all over again!
- Tune in to hear my advice for existing VAs who might be falling out of love with their business
- PLUS some tips for people who are starting to think about setting up their own VA business
- What does success look like to you?
- What do you do to work towards your version of success?
In this episode I’ll be talking about the actions I took to improve my mindset and how that had an enormous impact on my success.
I’m a lifelong learner, and one of the things I truly love about running my own business is that I get to choose what I spend my time developing and learning.
I feel so strongly that assistants should spend time learning new skills or developing existing ones. It’s the difference between keeping up and being left behind, and that’s crucial in the age of AI.
In this episode I’ll be talking about my own learning journey and:
- The impact learning can have on your confidence
- The ability to position yourself as an expert
- How you can add a new service to your client offering
- The opportunity to make new connections
- The benefits of the challenge of learning
Going to in-person networking events can be so valuable for your business. Not only are they great places for you to connect with potential clients, but they’re also unique opportunities for you to grow your confidence and hone your marketing pitch.
And in fact, many of the most successful online entrepreneurs attend regular in-person events!