The Smith Island Baking Co. Podcast: Recent Episodes
Brian Murphy
In 2009, Brian and Joy Murphy set out to make the nation's premier bakery, dreaming of shipping Smith Island Cakes to the world. Although they had no formal training, their dream has become a reality. Their little business has become a family business, as now their seven children are getting in on the act.
In this episode, we look back at what we make, how we make it, who we make it with, who we make it for, and how we work together to innovate. We also discuss new initiatives for 2020 to improve our customer experience, both in the storefront, and online. Finally, we review packaging and flavor innovation. Enjoy!
In this episode, Brian talks about his experience in quarantine, trends in e-commerce, opportunities for growth, and his dislike of board games.
In 2009, Brian was a former commodity trader fresh out of business school, and Joy was a (retired) electrical engineer staying at home to raise their two young daughters. With none of the experiences or training one would expect for success, they threw caution to the wind and set out to make the nation's premier bakery. Through on-the-job training and battlefield promotions, their dream has become a reality. They treat customers like family, employees like stars, and now, the best part, their kids are getting in on the act.
An overview and history of the Smith Island Cake, the founders backgrounds, and the company's core values and governing philosophies.