Talking of Business: Recent Episodes
Jordan and Russell Disberger
Jordan and Russell are talking of business with new topics every other week. The goal of our podcast is to equip our listeners with tools, systems, and methodologies to help you maximize the bottom line of your organization. Catch new episodes posted every other Monday.
business #entrepreneur #motivation #success #marketing #money #mindset #entrepreneurship #inspiration #smallbusiness #businessowner #goals #startup #digitalmarketing #follow #branding #design
Russell Disberger's Business: http://aspenbusinessgroup.com
Jordan Disberger's Business: http://purplemarketingconsulting.com Support this podcast: https://anchor.fm/talking-of-business/support
Jordan and Russell Disberger discuss the business and economic impact of the Baltimore Bridge collapse in March 2024.
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January 1st 2024, the New England Patriots part ways with Bill Belichick after 24 seasons as the head coach in the NFL.
A story book career achieving unmatched heights of success. In the most recent couple of years, an obvious decline in success with one of the worst records over that span of time in the entire league.
With many speculations as to why this decline occurred from no Tom Brady to Bill being too old school, I raise the question, "Was Bill doing his job well?".
Let's answer that from a business perspective. Really, let's answer how you or anyone knows if they are doing their job well.Let's break down what it even means to do your job well. I will tie in another every day job role, fast food worker.
Success for a fast food worker: Being efficient in the throughput of offerings to the customer.Success for a football coach: Efficiency in building a championship caliber team to ultimately win the championship.
Keys characteristics: quality, consistency, and efficiency
As organisations grow/shrink, landscapes shift and technology changes, how does this impact the characteristics above?
Note that even some of the most successful leaders step down from or hand off their roles when these variables occur because their expertise may be limiting the organization.
How can you stay on top of these changing variables to remain an asset in your business?To conclude, was Bill doing a good job and would he find success with another team?
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The Future of Real Estate Commission Is Now | Talking of Business Episode with Jordan and Russell DisbergerDescription:🎙️ Join Jordan and Russell Disberger in this episode of Talking of Business as they dive deep into the seismic shifts reshaping the real estate landscape. In "The Future of Real Estate Commission Is Now," the hosts unravel the groundbreaking lawsuit in the Midwest, heralding a new era for real estate agents.🔍 Sources:CNBC Article: Homebuying and real estate commissions are about to change in a big wayWSJ Article: The Way You Pay to Buy or Sell a Home Is About to ChangeHousingWire Article: Opinion: Real estate is already changing, despite commission lawsuit outcomeKey Points:Explore the imminent changes in real estate commissions and their impact on homebuying.Gain insights into recent developments reshaping how buyers and sellers compensate real estate agents.Join the conversation on the evolving role of realtors in response to changing market dynamics.🚀 Don't miss out on the crucial insights shared by Jordan and Russell Disberger. Stay ahead in the real estate game by understanding the shifts in the industry.[Subscribe to Talking of Business for more episodes on industry trends and insightful discussions.]
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Jordan and Russell Disberger are talking of business. After Russell's recent trip to the UK, they discuss some of the business differences Russell saw on his journey.
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Jordan and Russell Disberger are talking of business. Today they talk wages and how experience and education play a factor into your wage from your employer.
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Jordan and Russell Disberger are talking of business. On today's episode, they discuss the leadership pipeline and why you need one for your business.
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Jordan and Russell Disberger are talking of business. On Today's episode they have two segments. Goal Check goal set Monday and the business of coffee shops. Should you open up a coffee shop? It's less risky than opening a restaurant.
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Jordan and Russell Disberger are talking of business. In this episode, they discuss managing change in your organization.
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Jordan and Russell Disberger are talking of business. They share background on their businesses and qualifications. They then go through a goal setting and checking segment. The main topic for the day is on being punctual and the importance of being considerate to the time of those around you.
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Jordan and Russell Disberger are talking of business. They begin their discussion on how you can finance your next location, but there are a few critical pieces you should have together before making this next big investment. Neglect at any level of your business can prove to be very costly. We discuss impacts at each level and areas to pay attention to avoid this in your business.
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Jordan and Russell Disberger are talking of business. On today's show, we answer a listeners question about how they will carry on their business now that on eof the owners is ill. We also discuss marketing strategies for events that vary greatly in their niches.
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Jordan and Russell Disberger are hosting Talking of Business. Today, we welcome special guest Trailhead Counseling Services CEO, Michael Schiferl LCMFT. Michael talks about taking the leap from working for another practice and instead starting his own. We discuss the purpose of his practice, his obstacles, and the future he foresees for his business.
Checkout Michael's Business: https://www.trailheadcounselingks.com/
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Jordan and Russell Disberger are talking of business. Todays topic is Apple's Lackluster IPhone 15 Launch and Where Businesses Can Find Support Locally.
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Jordan and Russell Disberger are talking of business. Today, they discuss how to sharpen your communication skills.
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Jordan and Russell Disberger are talking of business. Today we discuss how to be more competitive and Wells Fargo's poor incentives!
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Jordan and Russell Disberger are talking of business. Today they discuss How to grow your digital brand quickly and how to keep up on the latest tech in your business.
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Jordan and Russell Disberger are talking of business. Today they talk about valuing a business you are wanting to buy or sell.
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Jordan and Russell Disberger are talking of business. A bit controversial of a topic today on the hump that Disney is facing.
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Jordan and Russell Disberger are talking of business. It is Monday so we give a rundown of our business credentials as well as review and check goals that we set for ourselves from last week. The main topic of the day dives into loyalty programs that businesses offer that build fierce followings. We discuss how a business can start up a loyalty program to extract a greater lifetime value from their customers.
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Jordan and Russell Disberger are talking of business. The kickoff the episode by discussing a local small bakery that has faced several humps in their 10 years in business. They discuss some pitfalls and potential the business has including a potential acquisition. The second segment dives into the new wage floor set by Fortune.com and how that impacts businesses small and large across the US in attracting talent.
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Today on talking of business, Jordan and Russell Disberger share some wisdom for Tech Tuesday on not assuming tech is always better, and they discuss the importance of the customer journey and response time and quality to inquires.
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Jordan and Russell Disberger are talking of business. Today the dive into the business of a professional football team. The culture needs an overhaul from 2022. Can they do it? Can another business with poor culture turn around?
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Jordan and Russell Disberger are talking of business. On today's show, Financial Friday and we talk about TEMU.
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Jordan and Russell Disberger are talking of business. They dive into Think Tank Thursday and answering a listeners question. They also dive into side hustle. What side hustle is right for you?
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Jordan and Russell Disberger are talking of business. Their inaugural hump day episode. We discuss the rise and fall of Skype.
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Jordan and Russell Disberger are talking of business. CRM, which ones is right for you? The business tech of customer relationship management
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Jordan and Russell Disberger are talking of business. Today, for Think Tank Thursday, we discuss how to grow your practice. Where is the best place to open your LLC.
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Jordan and Russell Disberger are talking of business, diving into the social network and what they product the future of X, the app formally known as twitter will be.
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Jordan and Russell Disberger discuss what is the commercial housing bubble and what it will likely do to small businesses and businesses in general? Also, listen in to the goal check Monday.
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Jordan and Russell Disberger are talking of business. The FED is raising interest rates again! WHY? Financial Friday Tip
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Welcome to our podcast featuring Jordan and Russell! In this episode, we dive into the world of startups, focusing on a tea and coffee business. During our think tank segment, we'll provide valuable advice to help them thrive.
Later on, we'll explore the importance of incentives and how they impact different positions within a company. Don't miss out on valuable insights to boost your business strategies!
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Welcome to "Talking of Business" with your hosts Jordan and Russell Disberger! Join us as we delve into the world of entrepreneurship, sharing insights, strategies, and inspiring stories to help you navigate the business landscape.
In today's episode, we tackle the challenging but crucial topic of getting over failure in business. Failure is an inevitable part of the entrepreneurial journey, and we discuss effective ways to bounce back, learn from mistakes, and turn setbacks into opportunities for growth. Drawing from our own experiences and those of successful entrepreneurs, we provide practical advice, mindset shifts, and actionable steps to help you overcome failure and emerge stronger than ever.
Additionally, we introduce our "Financial Fridays" segment, where we emphasize the importance of having a flexible budget. We delve into the significance of adaptability in financial planning, particularly in uncertain times. We offer tips, strategies, and expert insights on creating a budget that allows for flexibility, enabling you to navigate unexpected challenges and seize new opportunities without compromising your financial stability.
Don't forget to connect with us on Facebook and TikTok, where we share additional resources, behind-the-scenes glimpses, and engage with our vibrant community of like-minded individuals. Follow us on Facebook at [insert Facebook handle] and catch our entertaining and educational content on TikTok at [insert TikTok handle].
Join us on this exciting journey of exploring business strategies, overcoming failure, and mastering financial flexibility. Tune in to "Talking of Business" and get ready to unlock your entrepreneurial potential!
Remember, even in the face of failure, success is always within reach. Let's thrive together!
TED Talk mentioned: https://www.youtube.com/watch?v=-vZXgApsPCQ
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Jordan and Russell Disberger are talking of business. On the podcast today "How to get over the fears of starting your own business and Think Tank Thursday solves an inventory problem".
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How to win friends and influence other people's behaviors in business. Jordan and Russell Disberger also discuss the importance of having a quality video and audio setup for remote work, calling, and conferencing.
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Jordan and Russell Disberger are talking of business. How does one change their behavior whether to benefit them in business or personally? Check-in tomorrow for our part two on how to influence the behavior of someone else.
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Jordan and Russell Disberger dive into an actual report result from a PDP ProScan Survey Personality Model Part 2 of 2. This episode also includes Financial Friday where we review or give some financial advice.
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Jordan and Russell Disberger dive into an actual report result from a PDP ProScan Survey Personality Model Part 2 of 2. This episode also includes Think Tank Thursday where we answer a business question.
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Jordan and Russell Disberger dive into an actual report result from a PDP ProScan Survey Personality Model Part 1 of 2.
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Jordan talks about the history and business of fireworks.
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A key to growth. Designing your organization is the most important thing a small business can do to free up the owner from working in the business to working on the business. Adding in leadership pipelines is also critical. Jordan and Russell are talking of business.
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Jordan and Russell Disberger talk about taking advantage of traveling perks from credit cards and brand loyalty to traveling as a fitness trainer to save thousands of dollars on travel. Listen in and subscribe to our podcast.
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Jordan and Russell Disberger are talking of business and How to Establish A Great Customer Experience - Hospitality Podcast 2 of 3.
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Jordan and Russell are talking of business. Jordan is in Jamaica and wants to talk about the hospitality industry for a few episodes.
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In this episode of the "Talking of Business" podcast, Jordan and Russell Disberger delve into the case study of XYZ Electronics, a global consumer electronics company facing various challenges. They explore strategies to address declining sales, profitability, and market competition. The discussion revolves around identifying underserved demographic segments, product differentiation, innovation, branding, cost optimization, and customer experience.
Hashtags:#XYZElectronics #BusinessCaseStudy #ConsumerElectronics #Innovation #MarketSegmentation #ProductDifferentiation #Branding #CostOptimization #CustomerExperience #TalkingOfBusinessPodcast
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In this episode, Jordan and Russell Disberger analyze Apple's latest product, the Apple Vision Pro. They explore its features, evaluate Apple's marketing strategy, and debate whether it will be a disruptive success or a disappointment. The discussion covers the product's potential to revolutionize industries, Apple's track record of innovation, and concerns about pricing and competition. Listeners gain insights into the Vision Pro's prospects and the hosts' differing viewpoints.
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Summary: In this thought-provoking episode of "Talking of Business," host Jordan Disberger explores the profound teachings of Jesus and their practical application in the realm of business. Discover the power of servant leadership, as Jesus encourages us to prioritize service over authority. Uncover the significance of integrity and honesty, and how they foster trust and build a solid foundation for success. Explore the transformative impact of compassionate leadership, creating a work environment that thrives on kindness and empathy. Join us as we unlock these timeless principles and witness their real-life application in today's dynamic business world. Tune in now to gain invaluable insights for your own entrepreneurial journey.
Remember to catch the latest episode of "Talking of Business with Jordan Disberger" wherever you listen to podcasts! 🎧✨
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New Episode Out Now! 🎉 Join us for an enlightening conversation on the power of frugality, featuring the brilliant Jay Disberger, Hope Filled Financial founder. Discover how embracing frugality can lead to personal and business success. Tune in on Spotify or your favorite podcast platform and equip yourself with the tools to maximize your bottom line! #PodcastEpisode #FrugalityInAction #MaximizeYourSuccess
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Jordan and Russell Disberger are talking of business and how retail theft has become a major problem over the past few years. Stores are closing in metropolitan areas where stores face financial loss and strained reputations. Costco shines brightly on a hill of how to deter thieves.
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Jordan Disberger is talking of business. He talks about losing a client and what his next steps are to improve his services for future clients.
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Jordan and Disberger talk about Leveraging and Growing your Network.
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Jordan and Russell Disberger are talking of business.
AI generated talking points:
Introduction:In this episode, we delve into the dynamic world of AI and its profound impact on the business landscape. We explore how AI technologies are revolutionizing business operations, navigating ethical considerations, and shaping future business strategies.
Segment 1: The Impact of AI on Business Operations
- We begin by examining the transformative power of AI in streamlining business operations. We discuss how machine learning algorithms are automating repetitive tasks, optimizing supply chains, and enhancing customer service through chatbots.
- Real-world examples highlight the success stories of companies that have leveraged AI to achieve operational efficiency and gain a competitive edge in their respective industries.
- We explore how AI-driven decision-making processes have improved accuracy, speed, and effectiveness, enabling businesses to make data-driven decisions and seize opportunities in real-time.
Segment 2: Ethical Considerations in AI Adoption
- Next, we address the ethical challenges associated with the widespread adoption of AI in business. We delve into the importance of addressing bias and ensuring fairness in AI algorithms, as well as the need to protect data privacy.
- We discuss the potential impact of AI on the workforce, examining both the benefits and concerns surrounding automation and the human-machine collaboration.
- Our conversation emphasizes the significance of developing responsible AI frameworks, promoting transparency, and fostering accountability to address ethical considerations effectively.
Segment 3: The Future of AI and Business Strategy
- Lastly, we explore the future prospects of AI and its implications for business strategy. We highlight emerging AI trends, such as natural language processing, computer vision, and predictive analytics, and discuss their potential applications in different industries.
- We consider the challenges and opportunities businesses may encounter as they incorporate AI into their long-term strategic planning. Upskilling and reskilling employees to work alongside AI systems is a crucial aspect we address.
- Our discussion underscores the pivotal role of AI as a strategic asset for companies to stay competitive, adapt to a rapidly evolving marketplace, and unlock new growth opportunities.
Conclusion:In this episode, we have explored the business of AI from various angles. We have witnessed how AI transforms business operations, discussed the ethical considerations that arise, and examined the role of AI in shaping future business strategies. The podcast aims to provide valuable insights and inspire listeners to harness the power of AI to drive innovation, efficiency, and sustainable growth in their own organizations.
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Jordan and Russell Disberger talk about personal and organizational commitment. How can you better achieve the goals you or your organization have set? Listen in to find out.
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DIY Woodworking Industry At An All Time High
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How to motivate Gen Z.
Jordan and Russell are talking of business with new topics every other week. The goal of our podcast is to equip our listeners with tools, systems, and methodologies to help you maximize the bottom line of your organization. Catch new episodes posted every other Monday.
business #entrepreneur #motivation #success #marketing #money #mindset #entrepreneurship #inspiration #smallbusiness #businessowner #goals #startup #digitalmarketing #follow #branding #design
Russell Disberger's Business: http://aspenbusinessgroup.com
Jordan Disberger's Business: http://purplemarketingconsulting.com Support this podcast: https://anchor.fm/talking-of-business/support
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In this video we breakdown How Start-Up Canva Reached A $60 Billion Valuation" Jordan and Russell are talking about business with new topics every other week. The goal of our podcast is to equip our listeners with tools, systems, and methodologies to help you maximize the bottom line of your organization. Catch new episodes posted every other Monday.
business #entrepreneur #motivation #success #marketing #money #mindset #entrepreneurship #inspiration #smallbusiness #businessowner #goals #startup #digitalmarketing #follow #branding #design
Russell Disberger's Business: http://aspenbusinessgroup.com
Jordan Disberger's Business: http://purplemarketingconsulting.com
Support this podcast: https://anchor.fm/talking-of-business/support
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Your business is running! You have made it where 80% of businesses never do. It is time to scale. You think you need money to scale quicker. Listen and find out the best ways to secure financing to scale you business!
Jordan and Russell are talking of business. The goal of our podcast is to equip our listeners with tools, systems, and methodologies to help you maximize the bottom line of your organization. Catch new episodes posted every other Monday. Russell Disberger's Business: http://aspenbusinessgroup.com Jordan Disberger's Business: http://purplemarketingconsulting.com
business #entrepreneur #motivation #success #marketing #money #mindset #entrepreneurship #inspiration #smallbusiness #businessowner #goals #startup #digitalmarketing #follow #branding #design #finance #work
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
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You have a great idea! You think it could be profitable. How do you get over the big barrier of raising starting capital? Listen and find out!
Jordan and Russell are talking of business. The goal of our podcast is to equip our listeners with tools, systems, and methodologies to help you maximize the bottom line of your organization. Catch new episodes posted every other Monday.
Russell Disberger's Business: http://aspenbusinessgroup.com
Jordan Disberger's Business: http://purplemarketingconsulting.com
#business #entrepreneur #motivation #success #marketing #money #mindset #entrepreneurship #inspiration #smallbusiness #businessowner #goals #startup #digitalmarketing #follow #branding #design #finance #work
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
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Does your business needs standards and systems, absolutely! Does your business need to constantly be improving these systems, YES! Listen to the show for more.
Jordan and Russell are talking of business. The goal of our podcast is to equip our listeners with tools, systems, and methodologies to help you maximize the bottom line of your organization. Catch new episodes posted every other Monday.    Russell Disberger's Business: http://aspenbusinessgroup.com    Jordan Disberger's Business: http://purplemarketingconsulting.com  Â
business #entrepreneur #motivation #success #marketing #money #mindset #entrepreneurship #inspiration #smallbusiness #businessowner #goals #startup #digitalmarketing #follow #branding #design #finance #work
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Jordan and Russell are talking of business with this episodes new topic of 'The Importance of Quality Digital Ads'. The goal of our podcast is to equip our listeners with tools, systems, and methodologies to help you maximize the bottom line of your organization. Catch new episodes posted every other Monday.   Russell Disberger's Business: http://aspenbusinessgroup.com   Jordan Disberger's Business: http://purplemarketingconsulting.com Â
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Jordan and Russell are talking of business with this episodes new topic of 'How to Fire Someone'. The goal of our podcast is to equip our listeners with tools, systems, and methodologies to help you maximize the bottom line of your organization. Catch new episodes posted every other Monday.  Russell Disberger's Business: http://aspenbusinessgroup.com  Jordan Disberger's Business: http://purplemarketingconsulting.comÂ
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Jordan and Russell are talking of business with this episodes new topic of 'The Limiting Factor of Growth'. The goal of our podcast is to equip our listeners with tools, systems, and methodologies to help you maximize the bottom line of your organization. Catch new episodes posted every other Monday.
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- Russell Disberger's Business: http://aspenbusinessgroup.com
- Jordan Disberger's Business: http://purplemarketingconsulting.com"
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Jordan and Russell are talking of business with this episodes new topic of 'Retaining Star Employees'. The goal of our podcast is to equip our listeners with tools, systems, and methodologies to help you maximize the bottom line of your organization. Catch new episodes posted every other Monday.Â
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Russell Disberger's Business: http://aspenbusinessgroup.comÂ
Jordan Disberger's Business: http://purplemarketingconsulting.com
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17 Effective Communication - Story Telling
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The Ladder of Inference – Effective Communication
Listen below or on your favorite podcast app:
Talking Of Business:
Apple Podcasts: https://podcasts.apple.com/us/podcast/talking-of-business/id1481520552
Spotify: https://open.spotify.com/show/6hxoZwmkoBxDlMOoCu55Jd
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Russell Disberger's Business: http://aspenbusinessgroup.com
Jordan Disberger's Business: http://purplemarketingconsulting.com
What is the Ladder of Inference?
The Ladder of Inference is an analogy for the steps all people take up a ladder as we infer information regarding a situation based on a data set of facts. This ladder is common. We all use it when making decisions.
Here is an example:
You are working on a project and need help and some key information from Mary.
You remember past disagreements…
You begin to think, she must be avoiding you and she never liked you…
Mary is trying to sabotage you…
You decide next time she needs something you won’t give it to her…
You start looking for examples of how she is trying to get you…
You now can’t stand her either and might bad mouth her and try to sabotage her.
You start giving her dirty looks & soon other notice
You started with real observable data. Your mail and voice mail was not returned. - HARD FACT
You made assumptions based on that data/fact.
You drew conclusions and made decisions based on your assumptions.
You took action based on those conclusions.
You seek evidence to support your conclusions.
Each time you do react, the reflexive loop gets tighter and tighter as you convince yourself that Mary is out to get you, when in fact, you are creating the reality to support your decision.
How Can I Use the Ladder of Inference?
There are ways to prevent yourself from leaping up the ladder of inference
You can improve your communications through reflection
• Becoming more aware of your own thinking and reasoning
• Making your thinking and reasoning more visible to others
• Inquiring into others' thinking and reasoning
Once Mary and you understand
Stop a conversation in its tracks and ask:
Ask for data in an open-ended way: "Mary, why haven’t you returned my calls or answered my emails?"
Or test the observable data:
"You haven’t returned my calls or emails Mary."
To which she might reply: "Yeah, I’ve been on vacation and I’m buried right now. What do you need?"
Key Take Aways:
-
If I am focused on myself and progressing up the Ladder of Inference, I should check myself to see if I am causing any toxic situations.
-
If I am focused on others or the business and progressing up the Ladder of Inference, this is typically a positive process used for problem solving and making quick deductions.
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Jordan and Russell Disberger start their series on Effective Communication. Their first topic in this series is Active Listening. Listen in to learn tips on how and why you should improve your communication with active listening.
Listen below or on your favorite podcast app:
Talking Of Business:
Apple Podcasts: https://podcasts.apple.com/us/podcast/talking-of-business/id1481520552
Spotify: https://open.spotify.com/show/6hxoZwmkoBxDlMOoCu55Jd
New episodes every Monday! đź‘Ť Follow us on your favorite streaming service! đź‘€
If you have a question you would like us to address, please send us a message via Facebook messenger.
Russell Disberger's Business: http://aspenbusinessgroup.com
Jordan Disberger's Business: http://purplemarketingconsulting.com
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Jordan and Russell talk about 4 Disciplines of Execution and a variety of topics to help you keep your organization on the right track.
Listen below or on your favorite podcast app:
Talking Of Business:
Apple Podcasts: https://podcasts.apple.com/us/podcast/talking-of-business/id1481520552
Spotify: https://open.spotify.com/show/6hxoZwmkoBxDlMOoCu55Jd
New episodes every Monday! đź‘Ť Follow us on your favorite streaming service! đź‘€
If you have a question you would like us to address, please send us a message via Facebook messenger.
Russell Disberger's Business: http://aspenbusinessgroup.com
Jordan Disberger's Business: http://purplemarketingconsulting.com
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Russell and Jordan talk about tools and ideas you can utilize when determining what you to do with your advertising during a crisis - like the coronavirus.
By: Jordan Disberger and Russell Disberger
Russell Disberger's Business: http://aspenbusinessgroup.com
Jordan Disberger's Business: http://purplemarketingconsulting.com
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In this episode, Russell and Jordan answer the question "Should My Employees Work From Home After Coronavirus?".
By: Jordan Disberger and Russell Disberger
Russell Disberger's Business: http://aspenbusinessgroup.com
Jordan Disberger's Business: http://purplemarketingconsulting.com
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Jordan and Russell talk about how to Make Money Podcasting.
By: Jordan Disberger and Russell Disberger
Russell Disberger's Business: http://aspenbusinessgroup.com
Jordan Disberger's Business: http://purplemarketingconsulting.com
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Jordan and Russell talk about their weeks, homeschooling, and The Five Most Common Pricing Strategies.
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Russell continues to share his origin story of becoming a business consultant.
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Jordan and Russell review their weeks. Russell begins to share his origin story for his career as a business consultant.
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#7 What You NEED To Know About Digital Marketing Talking Of Business -
By: Jordan Disberger and Russell Disberger
Russell Disberger's Business: http://aspenbusinessgroup.com
Jordan Disberger's Business: http://purplemarketingconsulting.com
Show Notes:
Background:
Society started to change in the early nineties on the onset of the internet; back then everyone thought that the internet would just dominate everything moving forward. This did not really come into the light until five to seven years ago. Shifting from person-to-person telephone advertising in the nineties; now-a-days, a digital strategy and positioning of your online brand is something that all businesses CANNOT ignore even if you're not in ecommerce.
Growth:
The idea “I really don't need a website for my business” has proven to work when you have established a great network and can work solely off of referrals; however, if you you want your business to grow, a digital presence is critical.
Saturation:
The market is really really saturated right now. It seems like everyone nowadays is a digital marketing expert. All of the cold calling emails, calls, and ads just become noise and an annoyance..
…Show Gets Interrupted By A Digital Marketing Ad Call...
If everyone is offering this great product to businesses and all businesses need it, what’s the problem? The problem is that in the sea of ads and 100’s of options, it is difficult to know who and what is actually going to work to drive the results you want.
Solution:
What type of business or software should I look for to fulfill my digital marketing needs?
-
Business
- They care about your business and your results and not theirs
- They have a good track record (Google Them)
- They have a good digital presence themselves (Google Them)
- They understand that you are unlike any other business and inturn deserve a custom digital marketing strategy
-
Software/Tools
-
Understand what tools you need
- Only pay for what you need
- If you aren’t needing or going to use the bells and whistles; it is not for you
What are the most important elements of digital marketing?
-
SEO (Search Engine Optimization)
- Keywords
- Backlinking
- Theming
- etc...
-
PPC (Pay-Per-Click) advertising
-
Understand keyword bidding
-
Social Media
-
Be unique
-
Analytics (Google tag manager, landing pages, Google analytics, etc…)
-
Make intelligent decisions based on data
We hope you all enjoyed the Podcast. In future episodes, we plan to dive more deeply into some of the tools discussed in this episode. Subscribe to us on whatever platform you use for podcasts, check out our websites, and follow us on social media for the latest and greatest content.
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Jordan and Russell celebrate Christmas, answer a listener's question, and dive into PDP – Your Owner’s Manual to Communication and Motivation.
Take your free PDP assessment today: www.aspenbusinessgroup.com/PDP
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Jordan and Russell Disberger discuss business updates, LLCs, and SPIN Selling.
Learn more about Russell's Practice: aspenbusinessgroup.com
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Jordan, Russell, and Kristin (Jordan's wife in the background) talk about the methodologies and principles learned from reading the book Leadership And Self Deception.
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Jordan and Russell offer this book and its principles as a tool that you can use within your organization to improve and or build your team(s).
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In this episode, Jordan and Russell talk about how to market for a nonprofit organization.
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Jordan and Russell dive into what it takes for your business ideas to build traction when you want to execute.
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