Digital Marketing Made Simple with Jennie Lyon: Recent Episodes
Jennie Lyon
How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!
In today's ever-evolving digital landscape, the power of online learning has never been more evident. I’ve been helping individuals like you unleash their potential through online courses for over a decade. Let's dive into why choosing the right course topic is a game-changer for your online course journey.
Here's what we'll be covering:
🔹Embracing Your Expertise and Passion
🔹Navigating Market Demand and Riding the Trends
🔹Surpassing Competitors and Forging Your Unique Path
🔹Understanding Your Audience and Meeting Their Desires
🔹Aligning Your Course Topic with Your Goals and Ambitions
🔹Free Resources
Links for the episode:
Schedule a free call with Jennie today! - jennielyon.com/chatwithjennie
Social Media Workbooks, Checklists & More - jennielyon.com/free-downloads/
Identifying Your Core Lead Magnet - https://jennielyonvirtualassistantservices.leadpages.co/identify-your-core-lead-magnet/
ICA Template - https://jennielyonvirtualassistantservices.leadpages.co/jlvas-ica-template/
Get in touch with Jennie:
jennielyon.com
jennie@jennielyon.com
Book a Free Consultation @ https://jennielyon.com/chatwithjennie
Listen to the Podcast @ https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466
Facebook @ https://www.facebook.com/JennieLyonMarketing/
Instagram @ https://instagram.com/jennielyonmarketing
Twitter @ https://twitter.com/jennielyon
LinkedIn @ https://www.linkedin.com/in/jennielyon?trk=author_mini-profile_title
Pinterest @ https://www.pinterest.com/JennieLyonMarketing/
Welcome, course creators! Whether you’ve always been thinking about creating an online course or you’ve already started an expedition into the exciting world of online course development, I'm not just here to guide you through the process! I'm here to equip you with the knowledge, strategies, and wisdom you need to conquer the challenges and pitfalls that await on this exhilarating journey.
Online courses represent a world of opportunity – a means to share your expertise, make a meaningful impact, and generate income. Yet, as with any grand adventure, there can be treacherous paths to navigate, unexpected twists to overcome, and valuable lessons to be learned. So, fasten your seatbelt because we're about to embark on a journey filled with challenges and immense rewards:
🔹 Setting Realistic Expectations
🔹 Defining Your Audience
🔹 Striking the Right Content Balance
🔹 Creating Engaging and Effective Content
🔹 Choosing the Right Platform
🔹 Ensuring Smooth Tech Support
🔹 Building a Supportive Community
🔹 Fostering Engagement
🔹 Navigating the Pitfalls Successfully
Links for the episode:
- Schedule a free call with Jennie today! - jennielyon.com/chatwithjennie
- Social Media Workbooks, Checklists & More - jennielyon.com/free-downloads/
- Free Content Calendar - jennielyon.com/contentcalendar
Get in touch with Jennie:
- jennielyon.com
- jennie@jennielyon.com
- Book a Free Consultation @ https://jennielyon.com/chatwithjennie
- Listen to the Podcast @ https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466
- Facebook @ https://www.facebook.com/JennieLyonMarketing/
- Instagram @ https://instagram.com/jennielyonmarketing
- Twitter @ https://twitter.com/jennielyon
- LinkedIn @ https://www.linkedin.com/in/jennielyon?trk=author_mini-profile_title
- Pinterest @ https://www.pinterest.com/JennieLyonMarketing/
Welcome to the age of cutting-edge technology and marketing marvels! Remember in 1999 when The Matrix caused such a stir with the idea of simulated reality and machines running the world? While we're thankfully not living in that doomsday scenario, we have to recognize the digital elephant in the room because a lot of people are starting to wonder: With artificial intelligence (AI) becoming the new buzzword in town, can it swoop in and take over my marketing?
In short: not entirely, but it's also not that clear. While AI possesses certain superpowers, we marketing experts still retain our powers as well! Today, we're going to peel back the curtain and look into how we can responsibly use AI while also exploring why the human touch is still irreplaceable in our ever-evolving marketing landscape. Here's what we'll be covering:
🔹Understanding AI in Marketing
🔹The Benefits of AI in Marketing
🔹The Not-so-Good of AI in Marketing
🔹The Human Touch
🔹The Power of Human-AI Collaboration
🔹Implementing AI in Your Business Without Losing the Human Touch
🔹This Week’s Action Plan
Links for the episode:
Schedule a free call with Jennie today! - jennielyon.com/chatwithjennie
Social Media Workbooks, Checklists & More - jennielyon.com/free-downloads/
Ideal Customer Avatar Worksheet - https://jennielyonvirtualassistantservices.leadpages.co/jlvas-ica-template/
Get in touch with Jennie:
jennielyon.com
jennie@jennielyon.com
Book a Free Consultation @ https://jennielyon.com/chatwithjennie
Listen to the Podcast @ https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466
Facebook @ https://www.facebook.com/JennieLyonMarketing/
Instagram @ https://instagram.com/jennielyonmarketing
Twitter @ https://twitter.com/jennielyon
LinkedIn @ https://www.linkedin.com/in/jennielyon?trk=author_mini-profile_title
Pinterest @ https://www.pinterest.com/JennieLyonMarketing/
Hey there, my fellow digital creators! I'm thrilled to dive into the exciting world of short-form videos with you. As entrepreneurs, we know that grabbing our audience's attention in a heartbeat is the name of the game. Today, we're embarking on an epic journey to uncover the unique powers of two short-form video giants: TikTok Reels and YouTube Shorts. So, grab your favorite cup of coffee, get cozy, and let's immerse ourselves in the captivating realm of bite-sized content! Here's what we'll be covering:
🔹Understanding TikTok Reels and YouTube Shorts
🔹Unleashing Creativity: TikTok Reels vs. YouTube Shorts
🔹Building Thriving Communities: The Heart of Both Platforms
🔹Pursuing Profit: Monetization Opportunities
🔹Unveiling the Power of Data: Analytics and Insights
🔹Action Plan: Getting Started with Reels and Shorts
🔹Your Trusted Digital Marketing Partner
🔹Tiktok Reels vs. YouTube Shorts - The Choice is Yours
Links for the episode:
Schedule a free call with Jennie today! - jennielyon.com/chatwithjennie
Social Media Workbooks, Checklists & More - jennielyon.com/free-downloads/
Social Media Calendar Template: https://jennielyonvirtualassistantservices.leadpages.co/jlvas-social-media-calendar-template/
15 FREE Social Media Graphics: https://jennielyonvirtualassistantservices.leadpages.co/jlvas-15-free-graphics-for-social-media/
Get in touch with Jennie:
jennielyon.com
jennie@jennielyon.com
Book a Free Consultation @ https://jennielyon.com/chatwithjennie
Listen to the Podcast @ https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466
Facebook @ https://www.facebook.com/JennieLyonMarketing/
Instagram @ https://instagram.com/jennielyonmarketing
Twitter @ https://twitter.com/jennielyon
LinkedIn @ https://www.linkedin.com/in/jennielyon?trk=author_mini-profile_title
Pinterest @ https://www.pinterest.com/JennieLyonMarketing/
You know as well as I do that social media is the heartbeat of your business. It's where the magic happens, connections are made, and your brand shines bright like a diamond. But, hey, let's be honest – you can't just post anything and hope for the best. That's where I come in!
In today's blog post, we're diving deep into the world of social media content – all the juicy stuff that will make your audience swoon, share, and keep coming back for more. Buckle up because we're about to unleash the power of different content types that will elevate your social media game to the next level!
You'll learn about:
🔷Captivating Social Media Graphics: Eye Candy for Your Audience
🔷Tune in with Irresistible Audio Content on Social Media
🔷Rock the Social Media Crowd with User-Generated Content (UGC)
🔷The Magic of Mesmerizing Videos on Social Media
🔷Text-Based Brilliance: Words That Wow
🔷 Embrace the Fun with Memes and GIFs
🔷Tailoring Content for Your Business Goals
🔷Leverage the Power of Social Media Goals
🔷Know Thy Audience
🔷The Platform Puzzle: Choose Wisely
🔷Mix and Match Content Types
🔷Plan It Out with a Content Calendar
🔷Analytics: Your Secret Sauce
🔷Conclusion: Action Speaks Louder than Words!
Links for the episode:
Schedule a free call with Jennie today! - jennielyon.com/chatwithjennie
Social Media Workbooks, Checklists & More - jennielyon.com/free-downloads/
Social Media Calendar Template: https://jennielyonvirtualassistantservices.leadpages.co/jlvas-social-media-calendar-template/
15 FREE Social Media Graphics: https://jennielyonvirtualassistantservices.leadpages.co/jlvas-15-free-graphics-for-social-media/
Get in touch with Jennie:
jennielyon.com
jennie@jennielyon.com
Book a Free Consultation @ https://jennielyon.com/chatwithjennie
Listen to the Podcast @ https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466
Facebook @ https://www.facebook.com/JennieLyonMarketing/
Instagram @ https://instagram.com/jennielyonmarketing
Twitter @ https://twitter.com/jennielyon
LinkedIn @ https://www.linkedin.com/in/jennielyon?trk=author_mini-profile_title
Pinterest @ https://www.pinterest.com/JennieLyonMarketing/
In today's fast-paced digital world, where attention spans are shrinking, video marketing has become a powerful strategy to captivate audiences and promote your brand effectively. With the rise of platforms like YouTube, TikTok, and Instagram, incorporating video content into your marketing campaigns can lead to significant growth and higher customer engagement. This week we delve into video marketing, uncovering its benefits, strategies, and tips to help businesses thrive in the visual content landscape.
Here's what you'll learn
🔹Understanding Video Marketing
🔹Crafting a Compelling Video Strategy
🔹Lights, Camera, Action: Producing High-Quality Videos
🔹Optimizing Videos for Search Engines
🔹Promoting Your Videos Effectively
🔹Measuring Video Marketing Success
🔹FAQs
Links for the episode:
Schedule a free call with Jennie today! - jennielyon.com/chatwithjennie
Social Media Workbooks, Checklists & More - jennielyon.com/free-downloads/
Ideal Customer Avatar - https://jennielyonvirtualassistantservices.leadpages.co/jlvas-ica-template/
Content to Include in Your Email Marketing Campaign to Hook Your Clients - https://jennielyon.com/content-include-email-marketing-campaign-hook-clients/
Get in touch with Jennie:
jennielyon.com
jennie@jennielyon.com
Book a Free Consultation @ https://jennielyon.com/chatwithjennie
Listen to the Podcast @ https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466
Facebook @ https://www.facebook.com/JennieLyonMarketing/
Instagram @ https://instagram.com/jennielyonmarketing
Twitter @ https://twitter.com/jennielyon
LinkedIn @ https://www.linkedin.com/in/jennielyon?trk=author_mini-profile_title
Pinterest @ https://www.pinterest.com/JennieLyonMarketing/
In this digital age, the demand for online learning has skyrocketed, providing entrepreneurs, educators, and professionals with ample opportunities to share their expertise and create profitable online courses. However, with countless possibilities and niches available, it's crucial to navigate this landscape strategically. So, let's embark on a journey to discover your ideal online course and set you on the path to success!
In this week's episode we'll cover:
🔹Identifying Your Passion and Expertise
🔹Analyzing Marketing Demand
🔹Choosing an Online Course Format
🔹Defining Learning Objectives and Online Course Structure
🔹Leveraging Online Course Learning Technology and Platforms
🔹Craft Complelling Online Course Content
🔹Implement Effective Online Course Marketing Strategies
🔹Ensure A Positive Online Course Learning Experience
🔹Adapting and Evolving Your Online Course
🔹This Week’s Action Plan
🔹That’s an Online Course Wrap!
Links for the episode:
Schedule a free call with Jennie today! - jennielyon.com/chatwithjennie
Social Media Workbooks, Checklists & More - jennielyon.com/free-downloads/
Ideal Customer Avatar - https://jennielyonvirtualassistantservices.leadpages.co/jlvas-ica-template/
Content to Include in Your Email Marketing Campaign to Hook Your Clients - https://jennielyon.com/content-include-email-marketing-campaign-hook-clients/
Get in touch with Jennie:
jennielyon.com
jennie@jennielyon.com
Book a Free Consultation @ https://jennielyon.com/chatwithjennie
Listen to the Podcast @ https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466
Facebook @ https://www.facebook.com/JennieLyonMarketing/
Instagram @ https://instagram.com/jennielyonmarketing
Twitter @ https://twitter.com/jennielyon
LinkedIn @ https://www.linkedin.com/in/jennielyon?trk=author_mini-profile_title
Pinterest @ https://www.pinterest.com/JennieLyonMarketing/
When you automate your email marketing, you not only save time but more importantly, you boost engagement with your ICA (ideal client avatar), nurture those relationships by building the know, like, and trust factor, and warm them up so at some point in your automation, they become paying customers!
In this blog post, we'll explore why you need email marketing, how email marketing is the key to nurturing your prospects into paying customers, how you can automate your email marketing, the best types of emails to automate first, our favorite email marketing systems, and an action plan to help you get started with email marketing and more!
We will cover the following topics:
🔹 What Is Email Marketing?
🔹 Why Do I Need Email Marketing?
🔹 Why Is Nurturing Your Email List Important?
🔹 What Type of Emails Can I Automate?
🔹 What Are the Best Practices of Email Automation?
🔹 What Are Some Email Marketing Services We Recommend for Email Automation?
Links for the episode:
- Schedule a free call with Jennie today! - jennielyon.com/chatwithjennie
- Social Media Workbooks, Checklists & More - jennielyon.com/free-downloads/
- How to Identify Your Core Lead Magnet - https://jennielyonvirtualassistantservices.leadpages.co/identify-your-core-lead-magnet/
- Email marketing - https://jennielyon.com/email-marketing/
- Content to Include in Your Email Marketing Campaign to Hook Your Clients - https://jennielyon.com/content-include-email-marketing-campaign-hook-clients/
Get in touch with Jennie:
- jennielyon.com
- jennie@jennielyon.com
- Book a Free Consultation @ https://jennielyon.com/chatwithjennie
- Listen to the Podcast @ https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466
- Facebook @ https://www.facebook.com/JennieLyonMarketing/
- Instagram @ https://instagram.com/jennielyonmarketing
- Twitter @ https://twitter.com/jennielyon
- LinkedIn @ https://www.linkedin.com/in/jennielyon?trk=author_mini-profile_title
- Pinterest @ https://www.pinterest.com/JennieLyonMarketing/
If you own a business, you NEED StoryBrand marketing! By now, you’ve probably heard a lot about StoryBrand marketing. If you’ve somehow missed it, here's some backstory. Building a StoryBrand was written by Donald Miller in 2017, it’s a framework that shows you how to simplify your messaging, giving you the advantage over your competitors by helping your audience understand the benefits of using your products or services, and once I read and implemented it, I couldn't get enough.
In this blog, I'm going to share what StoryBrand marketing is, why I love it, what the benefits of utilizing the StoryBrand framework are, the best principles of StoryBrand marketing, the three pillars (Brandscript, website, and funnel), why you need it and how you can implement it into your business.
We'll cover:
🔹What is StoryBrand Marketing?
🔹What are the Benefits of StoryBrand Marketing?
🔹What are the 7 StoryBrand Principals?
🔹What is BrandScript?
🔹What is a StoryBrand Website?
🔹What is a StoryBrand Funnel?
🔹Why We Love StoryBrand Marketing at Jennie Lyon Digital Marketing Services?
Links for the episode
- Schedule a free call with Jennie today! - jennielyon.com/chatwithjennie
- Social Media Workbooks, Checklists & More - jennielyon.com/free-downloads/
Get in touch with Jennie:
- jennielyon.com
- jennie@jennielyon.com
- Book a Free Consultation @ https://jennielyon.com/chatwithjennie
- Listen to the Podcast @ https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466
- Facebook @ https://www.facebook.com/JennieLyonMarketing/
- Instagram @ https://instagram.com/jennielyonmarketing
- Twitter @ https://twitter.com/jennielyon
- LinkedIn @ https://www.linkedin.com/in/jennielyon?trk=author_mini-profile_title
- Pinterest @ https://www.pinterest.com/JennieLyonMarketing/
In today’s episode of Digital Marketing Made Simple, Expert Strategic Business Planning Tips for 2023 That Move the Needle, Jennie talks about:
🔹 What is revenue stream strategy and why it’s important
🔹 The perks of defining & re-defining your ICA
🔹 Identify your top 5 priorities in your business
🔹 The importance of milestones and goals
🔹 Top 3 marketing tactics to move the needle
🔹 Strategies: Client Acquisition & Retention
🔹 Resources 101
Links For This Episode:
- Business Planning Workbook
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In today’s episode of Digital Marketing Made Simple, 8 Things You Need To Know About Membership Sites, Jennie shares from her years of experience with membership sites the do’s and the don’ts. What you will learn:
- The importance of being crystal clear about what you deliver
- Features vs. Benefits
- KISS: Keep it Simple
- Niche in.
- Community Membership
- Engaging & Communicating with your Members
- Pricing and Hidden Fees
Links For This Episode:
- How to Pivot Your Business Online
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In today’s episode of Digital Marketing Made Simple, Webinar Trends to Watch for an Explosive 2023, Jennie talks about a never ending debate, if webinars are still effective.
What you will learn:
🔹 How Webinars will better connect with the audiences in 2023.
🔹 Interactive webinar elements and how they can boost your conversions.
🔹 How co-hosts, live webinars, and even JV partners can boost your show-up rate.
🔹 Integrating webinars with paid advertising channels attracts new audiences and increases registrations more authentically.
🔹 The quality of webinars will improve as brands move away from free software and towards paid solutions that offer high-quality products and more engagement options.
Links For This Episode:
- The Ultimate Webinar Launch Planner
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In today’s episode of Digital Marketing Made Simple, Social Media Hacks for Optimal Brand Growth, Jennie pulls back the curtain and shares with us social media hacks that are sure to boost your brand growth.
What you will learn:
🔹 Content: Be consistent, relevant, and quality over quantity.
🔹 What is UGC, and how to leverage it.
🔹 Snackable content: What exactly counts as bite-sized content
🔹 Leveraging the most popular content on the web.
🔹 Managing your content creation and production in a super-efficient way
Links For This Episode:
- 3-Month Content Calendar
- Social Media Calendar
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In today’s episode of Digital Marketing Made Simple, YouTube SEO: 5 Tips to Boost Your Video Rankings, Jennie shares 5 tips to boost your YouTube rankings.
What you will learn:
🔹 How to position keywords in your title and description.
🔹 How important is your thumbnail image?
🔹 Transcripts or no Transcripts?
🔹 What exactly is the use of Annotations?
🔹 The reason we use tags
Links For This Episode:
- Small Business SEO
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In today’s episode of Digital Marketing Made Simple, 5 Practical Tips To Boost Your Google Ads Conversion, Jennie gives us 5 tips that will boost your Google Ads conversion rates.
What you will learn:
🔷 The impact of keywords
🔷 Perks of Compelling Ad Copy
🔷 The power of Visuals
🔷 Targeting your Ads and choosing your audience
🔷 Test, Test, and Test
Links For This Episode:
- The Ultimate Step-by-Step Website Audit Workbook
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In today’s episode of Digital Marketing Made Simple, Website & SEO Optimization Audit: 5 Factors for Staying on Top of Search Results, Jennie dives right into the must have’s and hottest trends to make sure you are ahead of the competition and have a totally optimized website.
What you will learn:
🌟 Why is website optimization so important?
🌟 What factors should you consider when optimizing your website?
🌟 Tools to help with website optimization
🌟 How to make the best use of permalinks
🌟 Older content vs New content - what’s better?
Links For This Episode:
- Small Business SEO Checklist
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In today’s episode of Digital Marketing Made Simple, 8 Hot Digital Trends to Watch for in 2023, Jennie walks you through the hottest trends in 2023 to add into your marketing strategy.
What you will learn:
🌟 Influencer relationships
🌟 Chatbots will become more sophisticated
🌟 Live streaming willbecome more popular
🌟 Personalized marketing
🌟 Social Responsibility
🌟 Improve User experience
🌟 UGC Content
🌟 Digital Marketing Outsourced
Links For This Episode:
- How to Use Our Digital Marketing Team to Grow Your Business & Get Your Life Back!
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In today’s episode of Digital Marketing Made Simple, 7 Tips For A Successful Black Friday Marketing, Jennie gives us 7 tips that are easy to implement to ensure you have a successful Q4.
What you will learn:
💥 The benefits of starting early
💥 Get personal with your audience
💥 Be creative in your efforts
💥 Use Social Media and boost your bottom line
💥 Offer discounts and deals - above and beyond your competitors
💥 Leverage customer data to target your messaging
💥 Keep it interactive and engage your audience
Links For This Episode:
- Holiday #Hashtag Yearly Calendar
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Links For This Episode:
- How to Start Podcasting Workbook
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In today’s episode of Digital Marketing Made Simple, 4 Proven Strategies To Reduce Shopping Cart Abandonment, Jennie shows us 4 simple strategies that you can implement today and increase your bottom line.
What you will learn:
☑ FOMO is real. As humans, we never want to feel like we missed out. Using ethical scarcity marketing techniques can greatly impact your bottom dollar.
☑ The power of free shipping and return shipping shouldn’t be overlooked. Adding this simple offer to your marketing strategy could boost your revenue by 33%.
☑ Online Buy now, Pay Later is a must-have for your shopping carts. If not offering your customer multiple payment options, you are leaving money on the table.
☑ Exit-Intent Pop’s aren’t a thing of the past. You can increase your bottom line by 5% or more if used strategically.
Links For This Episode:
- Making the Most of Social Media
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In today’s episode of Digital Marketing Made Simple, Customer-Centric Marketing: How To Use It To Your Advantage, Jennie dives into what customer-centric marketing is, why it's an important piece to the marketing puzzle, and how to use it to your advantage.
What you will learn:
💥 Customer-centric marketing is a business philosophy that prioritizes the customer's needs and experience above all else.
💥 Customer-centric marketing fosters better campaign strategies and results.
💥 Auditing your site, offers, products, and services is key to keeping your customer in mind centric adjustments.
💥 How to incorporate CC marketing into all your other platforms and campaigns.
Links For This Episode:
- 8 Steps to Automating Your Client Onboarding
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Links For This Episode:
- 8 Steps to Automating Your Client Onboarding
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In today’s episode of Digital Marketing Made Simple, The Best SEO Tips for Q4. Jennie shares actional tips with us today to give your business the boost it needs for a successful holiday season. The clock is ticking so you don’t want to miss this episode.
What you will learn:
💥 What is SEO & Why it's Important? Search Engine Optimization (SEO) is an important part of any online marketing strategy
💥 Monetizable Keywords. What they are & how they affect SEO
💥 Mobile optimization is essential in conversions and responsible for over 72.94 % of online sales
💥 Why your site speed is important to land on the front page of Google
💥 Tips and Tricks to partner to get an SEO boost during the biggest marketing quarter of the year
Links For This Episode:
- Small Business SEO Checklist
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In today’s episode of Digital Marketing Made Simple, Do You Need to be on TikTok? Jennie sheds some light on the growth and marketing methods of TikTok.
What you will learn:
- TikTok is the main social media platform for targeting a younger audience demographic.
- There are five main TikTok Ad types and what they are.
- Storytelling in marketing increases sales and retains followers.
- What analytics to measure your success, and if TikTok is a successful platform for you?
Links For This Episode:
- Making the Most of Social Media
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In today’s episode of Digital Marketing Made Simple, 1 Successful Tweak To Speed Up The Customer Journey, Jennie shares 1 tweak that will not only speed up the customer journey, giving the customer an elevated experience but also will speed up revenue growth.
What you will learn:
- The five phases of the customer journey are Awareness, Consideration, Decision, Retention, and Advocacy.
- Benefits of speeding up the journey: Conversion Increases, retention Increases which all turn into a growing bank balance.
- What Is Storybrand: Storytelling in marketing is essential to building a functional business.
- How we work with you Introducing Storybrand to your business: Customer journey map creation, SB-7 Framework Outline, Consultation, Execution
Links For This Episode:
- Discover your ICA Template
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In today’s episode of Digital Marketing Made Simple, 4 Types of Memberships That Will Make You More Money in Less Time, Jennie unlocks the truth behind tested and true membership models you can use to provide benefits to your audience at a monthly membership fee. We’re excited about this one, so let’s get into it!
What you will learn:
- Membership models highlight the value of your content and create a sense of exclusivity, community, and connection with your brand.
- Curating your member-community space is a great way to foster word-of-mouth advertising for your business.
- Curating a list of expert guests is a great way to build endorsement for your brand over time and increase the lasting value of your content library.
- How to put money in the bank with the dusty content sitting on your virtual shelf. Making money while you sleep can be a reality.
- If you want to explore a membership model but can’t devote the time for maintenance or upkeep, consider hiring a digital marketer.
Links For This Episode:
- The Ultimate Product Launch Planner (Free Download)
- Get the Perfect Lighting for Video (Techsmith)
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In today’s episode of Digital Marketing Made Simple, How to Plan Your Course Content Recording,Jennie helps you change how you approach your email list growth strategy so you can watch your subscriber number soar!
What you will learn:
- Your course should teach people how to solve their specific needs
- Video is a powerful and effective medium to convey your message
- Plan out your locations, equipment, scripts, and crew in advance
- Practice prior to your shoot days to maximize efficiency
- Hire professionals to edit and market your online course!
Links For This Episode:
- The Ultimate Product Launch Planner (Free Download)
- Get the Perfect Lighting for Video (Techsmith)
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Jennie Lyon Digital Marketing Services Inc. helps you navigate how to unlock the mystery behind your email list growth strategy and teaches you how to entice mountains of new subscribers to your list!
In today’s episode of Digital Marketing Made Simple, 5 Surprising Steps to Nailing Your Core Lead Magnet to Grow Beyond 1000 Email List Subscribers, Jennie helps you navigate how to unlock the mystery behind your email list growth strategy and teaches you how to entice mountains of new subscribers to your list!
What you will learn:
1. Your ICA is the archetype of ONE ideal person who experiences all of the hardships, pains, and problems that only your product, service, or program can help fix (guide them to the solution)
2. A lead magnet is something of value that you offer for free in exchange for someone’s email address
3. NEVER ever have your lead magnet simply say “Sign up for my newsletter” - it needs to be enticing
4. Give your subscribers quick, small wins to move them closer to working with you in a paid capacity
5. A great way to get your lead magnet in front of prospective subscribers is through collaborations with other businesses!
Links For This Episode:
- Discover Your Ideal Client Avatar (Free Download!)
- Identifying Your Core Lead Magnet (Free Download!)
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Are You Sharing Your Authentic Self With Your Audience?
Followers online are fickle creatures, and they can sense when they are being sold inauthenticity. To maintain trust with your audience, you must learn to bring your most authentic self to everything you post on social media. People don’t like being kept at arm’s length and do not like being lied to. So is it possible to cultivate authenticity for your audience when sharing yourself so openly online might not be second nature to you? Absolutely!
Today we’re going to cultivate authenticity online and show you how to show your best self online and build connections with your audience!
How to Authentically Connect With Your Audience
To connect authentically with your audience, it helps to understand why they’re following (or would follow) you in the first place. Do they share common ground with your struggles, passions, or desires? Have you done the market research to determine which demographics gravitate to you, and what kinds of trials and tribulations are they going through that would make them find comfort, help, or entertainment in the services you provide?
Your Struggles Are Pure Gold
People crave being understood. It’s a natural part of being human. When someone discovers another person who relates to their struggles, worries, or problems, they feel less alone and forge connections. Connecting to your audience authentically requires you to be willing to share parts of yourself that are vulnerable. If you only convey your wins and never your mistakes or failures, that feels less authentic because audiences know that nobody is perfect, and no venture goes precisely according to plan. Sharing those bumps and swerves in your journey with your audience is intrinsically relatable because we’ve all been there! We’ve all struggled to move forward and experienced the grind of failure after failure toward a solution that works. Sharing those stories with your audience creates opportunities for them to understand more about your story and empathize with your journey, conveying a stronger sense of authenticity and integrity.
Sharing is Caring and It Equals Big Money
Understanding your own story and sharing it with others is essential to connecting with your audience. Take the time to sit down and map out what got you into your business in the first place and why you decided to pursue it. Get personal: have you always wanted to pursue your current business, or did you have other aspirations? What skills and experiences have you gone through to grow your existing business, and where do you hope to see it grow in five years? Were there people in your life who encouraged or challenged you in a way that steered you onto your current career path? These stories fascinate your audience, and sharing them will help build a greater understanding of who you are and why people should root for you!
How to Get Past the Discomfort of Authenticity
Not everyone is naturally comfortable sharing with strangers. Not everyone is comfortable speaking in public! That’s okay because you can learn how to improve your confidence in time and practice. Still, it does take serious practice, and you may need to work at it until you get to a place where you feel great about being open and vulnerable in front of your audience.
Actors and public speakers, for example, take classes and spend a lot of time practicing and preparing to be confident speaking in front of crowds or a camera, so don’t feel overwhelmed if you’re not there yet! It takes time, and that’s okay.
Preparedness is the Key to Skipping Discomfort
A lot of the discomfort from speaking on camera comes from lack of preparation, so the easiest way to curb that feeling is to take some time to ruin a few takes on purpose and let yourself practice talking about yourself. You’d be surprised how many seemingly improvised short videos where people are just riffing to the camera are the third, fifth, or twelfth take! As you practice, you’ll naturally edit yourself, and your thoughts will become more concise and stay ready at the forefront of your mind when you need them.
Using Video to Build Close Connections With Your Audience
Speaking directly to your audience with a video is the quickest way to share the real you online. The less scripted or rehearsed, the more honest you sound, which makes you appear more trustworthy.
If you’re not used to public speaking or recording and posting videos of yourself, now’s the time to start! The beauty of modern technology means that you can set up a mock video post whenever you want! Set up your phone and record a few minutes of yourself talking about who you are and what your company does, then watch it back and look at how you come across on camera and where your mind goes when you’re speaking off the cuff.
Video Practice is Nice, But Getting it Done is More Important
It takes practice to get good at treating a camera lens like the person listening to you on the other end of the internet, but you can erase those practice videos, and no one has to see them, so don’t worry about messing up! You’ll naturally find yourself refining how you speak about yourself and your company naturally the more you practice, which will make conversations and video posts easier the more you work at it. Eventually, you’ll be such a strong presence that you’ll be ready to try Instagram Live and talk in real-time to your audience in the chat!
So much of the way we connect gets lost in translation when we text or email. Building your confidence enough to post videos of yourself sharing your message on social media is the best way to convey who you are, what you’re about, and why people should listen to what you have to say!
The Benefits of Authenticity (Your Business will Grow)
There are so many natural upsides to being your authentic self online. Most importantly, it’s easier to keep a consistent brand if your brand is YOU! If you’re trying to be someone else or an inauthentic version of you that you think your audience wants, that’s not sustainable.
When your audience feels like they understand you and where you’re coming from, they are much more willing to go to bat for you and root for your success than if they were communicating with your brand. On social media, effective small business owners build the core integrity of their brand around their authentic drive, character, and passion for what they do, and audiences can feel that and relate to those highs and lows.
Your Vunerablity is the Key to Your Success
People want to support the underdog, the tenacious inventor, the passionate hobbyist, the risk-takers, the entertainers, the movers, and shakers! They don’t care about brands on their own; there will always be another brand to come along and do what you do in a slightly different way, but there will forever and always only be ONE of you. That makes you unique and someone worth rooting for!
Free Getting the Most of Social Media Download
By the way, I’ve got a great free download you can use to make the most of social media you can grab here! And I have a ton of other social media workbooks, checklists, templates and freebies that will help you grow your social media by leaps and bounds.
My Challenge For You
Part 1: Record Your First Authetic Video
Schedule 30 minutes to record your first authentic video
Set up your phone and record yourself speaking to the camera as if you were communicating with a new client
Tell them about yourself and your business.
Watch the video playback and try not to pay too much attention to how you look on camera.
Note which parts of your story came to mind quickly and where you had to collect your thoughts.
Step 2: Record the Real One
This time, your story should be more concise.
This time, make sure to weave in more vulnerability into your video.
Focus on the REAL reason why you do what you do.
Focus on how to got to where you are today!
More importantly, focus on your audience - talk directly to them. Tell them you understand where they are coming from, that you’ve been there, and that you would love to guide them to where they want to be (that’s where you are right now!)
Step 3: Post it
Choose your favorite social media platform and post it
Write content for your post that will hook your audience immediately
Make sure to use hashtags!
Spend some time drumming up awareness by liking/commenting on other people (your ICAs) posts
Step 4: Take a Break & Check In
Once you’ve done steps 1-3, take a break and come back later to check out your analytics and insights.
Take note, and adjust your video strategy for the next video.
Were you vulnerable enough? Too vulnerable? Did the topic speak to your ideal client? Make adjustments to each new video you post until you find your sweet spot.
Rinse & Repeat
So What Did We Learn?
- Your audience will know when you’re not being authentic (and when you aren’t - they’re smart like that!)
- Being vulnerable with your audience builds connection which in turn will equal a larger following, more engaged audience and more customers!
- Video is the best way to convey who you are and what you’re about. Video is the king of content delivery right now!
- Practice builds confidence, and confidence builds connection! But don’t overthink it. A finished video is better than spending ½ a day re-recording the same video (and again, we’re trying to be authethenic, not perfect!)
- Authenticity builds audiences and grows businesses. It works, give it a go.
How We Can Help!
My team at Jennie Lyon Digital Marketing Services Inc. and I are passionate about maximizing your online presence and building your brand. Social media is our jam and it’s something that we help almost all of our clients with.
Whether you’re just starting out or are ready to run ads on Facebook, Instagram, or TikTok, we’ve got you covered.
We’re happy to help you take your business to the next level. Set up a free 15-minute call with me anytime. I’d love to see how we can help you connect with your audience and grow your business through authenticity!
Links for this episode:
- Social Media Bundle
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In today’s episode of Digital Marketing Made Simple, Top 4 Ways a Quick Vacation Improves Your Business (+ Free Download),Jennie helps navigate how to rediscover the value of stepping away to refocus, recharge, and reinvigorate your business!
What you will learn:
- Working yourself to burnout is detrimental to your business
- Schedule and plan time off to recoup and come back refreshed
- Look for opportunities to automate or outsource tasks to save time
- Trust your team to handle things so you can take a break
Links For This Episode:
- How to Use Our Digital Marketing Team to Grow Your Business & Get Your Life Back (Free Download!)
- 8 Steps to Automating Your Client Onboarding (Free Download!)
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In today’s episode of Digital Marketing Made Simple, Automation VS Outsourcing: Which One is Right for You? Jennie helps navigate how to balance automation with outsourcing to maximize efficiency and free up the time you need to grow your business!
What you will learn:
- The value of automation and outsourcing
- The efficiency of balancing outsourcing with automation together
- How a digital marketing team can take repetitive work off your plate!
Links For This Episode:
- How to Use Our Digital Marketing Team to Grow Your Business & Get Your Life Back (Free Download!)
- 8 Steps to Automating Your Client Onboarding (Free Download!)
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In today’s episode of Digital Marketing Made Simple, How to Market Your Podcast, Jennie breaks down the ins and outs of marketing your podcast so you can maximize your reach and grow your listenership online!
Links For This Episode:
- Jennie’s Podcast Workbook (free download!)
- Schedule a free call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
So you’re ready to build or upgrade your website, and you want something that will help you capture new clients, impress your existing ones, and build a strong brand presence, but you’re overwhelmed with the choices available online.
In today’s episode, How to Create a SIX Figure Business Using Leadpages, Jennie Lyon will open your eyes to a little gem called Leadpages and how it’s got everything you need to make a real splash online!
What you will learn:
- Leadpages is a great tool to increase conversions and grow your lists
- Having real-time conversion data helps you make better landing pages
- You still need a dedicated email marketing service once you’ve collected your dedicated subscriber lists
- Leadpages has a 14-day trial, and you should definitely try it out!
Links For This Episode:
- How a Professional Landing Page Can Boost Your Sales
- Leadpages Marketing Resources Guide
- Set up a FREE call with Jennie Lyon today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In today’s episode, How To Maximize Workforce Productivity With Flex Time Days & Weeks, Jennie Lyon explains the value in non-traditional scheduling structures and how you can utilize them to turn your workforce’s improved morale and work/life balance into maximum productivity for your business!
By the end of this episode, you will learn:
- Rigid schedules are a source of unnecessary workforce stress
- Empowering your employees to make their own schedules improves productivity during the workday
- Take advantage of digital connectivity, but only during when employees are “on the clock”
- In-Person meetings are rarely for the benefit of employees
Links For This Episode:
- Tips for Keeping Your Calendar Organized
- Schedule a call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Business advice is EVERYWHERE. What advice is worth listening to? Which advice is appropriate to consider for your specific business? I'm Jennie Lyon, and today I'm celebrating 100 episodes of Digital Marketing Made Simple! I've gone back through my previous podcasts to find the advice that resonated with the broadest pool of you beautiful listeners for a bit of a retrospective of the best advice I can give you to triage your business today!
In today’s episode, My Best 5 Grow-Your-Business Tips From 100 Episodes of Digital Marketing Made Simple!, you will learn:
- The value of interacting with your Instagram audience
- Why it’s a mistake to overlook strong SEO across your online presence
- How you can save time and money by working with a digital marketing team
Links For This Episode:
- Website Audit Guide
- Schedule a call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Jennie Lyon dives deep into the world of marketing your business and into the cracks of your marketing plan to figure out what commonly goes wrong when planning a marketing campaign, and how you can focus your attention on specific opportunities to make sure your marketing campaign does what you’re hoping it will do!
In today’s episode, “Not Sure What's Working in Your Marketing - Our Audit/Strategy Can Help!”, you’ll learn:
- How to approach or pivot your marketing direction
- When it’s time to consider hiring a professional marketing team
- The value of a full audit of your business’s online presence
- How a dedicated digital marketing team can focus and execute stellar marketing that will draw in new clients and grow your business!
Links For This Episode:
- Website Audit Guide
- Schedule a call with Jennie today!
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Jennie Lyon takes the mystery out of cultivating your email lists and explains how you can generate new leads by curating your subscribers’ experience with every email blast you send out!
In today’s episode, I explore cultivating your email list and why it’s such an important tool for growing your audience and business!
What you will learn:
- Email lists are collections of email addresses from people who have (hopefully!) agreed to receive email content from you.
- Email lists are still the best way to interact with interested clients.
- Letting potential subscribers make an informed decision will prevent high turnover and encourage list growth over time.
- Offering a free starter pack of insight into your skillset is a great way to encourage lead generation and convert subscribers into clients.
- Subscribing should be as accessible and quick as possible and should be available at every point of public interaction you have!
- Use contests and giveaways to reward current subscribers, not potential ones.
- Check-in with your email list regularly, offer opportunities for feedback, and the opportunity to opt-out guilt-free.
Links For This Episode:
- How to Grow Your Email List Through Social Media
- Set Up a Free Call With Jennie Today!
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
Jennie Lyon lays out the facts about the value of sales funnels and why you need to create a clear, concise path from interest to purchase for your potential clients and buyers! Learn how to remove the obstacles to purchase that are in your clients’ way and make it as easy as possible for them to commit to purchase!
In today’s episode, Jennie explains the value of building a dedicated sales funnel and how important it is to take charge of your audience’s purchasing journey from Awareness to Action!
What you will learn:
- You have to tell your audience you exist and assure them that you are the best place for them to go to solve their problem.
- It’s your responsibility and privilege to make the path from Awareness to Action as seamless as possible for your potential clients!
- Issues, undue barriers, and errors in your point of purchase reflect directly on you and your product, so curate their experience.
- Sometimes a client is ready to commit to the purchase but gets sidetracked or interrupted. Have a plan in place to recapture them!
Links For This Episode:
- Sales Funnel Not Converting? A Virtual Assistant to the Rescue!
- Set Up a Free Call With Jennie!
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
Jennie Lyon explains the value in creating and maintaining an effective schedule calendar to both curate your attention toward all of the important corners of your business affairs, and also reveal opportunities to shift necessary but time-consuming tasks to a dedicated digital marketing team so that you can focus on your most favorite parts of running your business!
What you will learn:
- How to build and prioritize a schedule calendar for your business
- How schedules help you discover opportunities to improve efficiency
- That your health should be prioritized and scheduled into your work day just like any other task essential to maintaining your business
- How Digital Marketing teams can take time-intensive tasks off your plate so you can focus on growing your business
Links For This Episode:
- Jennie’s schedule calendar template
- Set up a call with Jennie Lyon
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
Jennie Lyon takes the anxiety out of planning your social media content with the help of her editorial and social media marketing calendars. By committing to one new piece of content per week, you’ll transform your engagement and see exponential growth across your social platforms!
In today’s episode, I am going to show you: Why Editorial & Social Media Calendars Create Tremendous Growth + Free Templates!
What you will learn:
- The value of creating and sticking to an editorial and social media marketing calendar
- Why it’s essential to create at minimum one new piece of content per week
- How to turn one new piece of content into multiple posts across all of your social media platforms
- Why consistency is key to growing your online presence
Links For This Episode:
- 3-Month Content Calendar Template
- Social Media Marketing Calendar
- The Art of Social Media
- Schedule a Consultation
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
In this new era, business owners need to be aware of the many stages their business may be in and of what it is they need to use. Cold emailing has been called spam in the past, but it is crucial for any business that needs to get attention or expand. It works because readers have control.
In today’s episode, I am going to walk you through the process: How To Boost Your Funnel with Cold Outreach Marketing.
What you will learn:
- Build a list of potential clients
- Add in A/B split testing into your email strategy
- Put the tools to work! Use cold outreach email marketing tools
- Provide value right away & capture interested PC's into your ecosystem
Links For This Episode:
Schedule a Consultation
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
Who doesn't want to make money while you sleep? I mean, we all do. There's nothing more rewarding than waking up, checking your phone, and cha-ching - you've got more money in the bank!
I've been using passive income strategies for years, and I've found that products are an excellent option. However, if you don't take some necessary steps, your product will probably end up sitting on a sales page or in your shop collecting dust.
I know you've put in the hard work. Time to sit back and watch the sales roll in, right? Not so fast. Just because you have a product doesn't mean people will automatically start buying it every day. Unless you take the proper steps, your product won't make any money.
In today’s episode, I am going to walk you through the process: How To Build A Passive Income Stream Through Products. What you will learn:
- The Secrets of Passive Income; Make Money While You Sleep
- What are Info Products: Products made up of pieces of information that are then sold on your site or social media platforms.
- How To Use Affiliate Products: Make money by recommending products you like and get paid when someone else buys them.
- The Ins and Outs of Physical Products: Products stored somewhere and usually fulfilled by a dropshipping company.
- What the heck are Attention Products: Attention-monetizing in the 21st century is an essential strategy for businesses to consider.
Links For This Episode:
Schedule a Consultation
How to Pivot Your Business Online
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
In today's digital times, customers can gain information on any product they want. Therefore, it becomes essential for businesses to understand buyers' persona and their journey to deliver informative content that can assist them and establish an authoritative position. But for this to happen, a successful content marketing funnel is necessary.
In today’s episode, I am going to show you: How to Make a Winning Content Marketing Funnel. What you will learn:
- Top of Funnel - The very first step in the conversion process. Grab the customers' attention through social media, video, website and guides.
- Middle of Funnel - MOFU is not just a place to establish credibility and build relationships, and it's also where you have an opportunity to convert leads that are more likely to buy from you.
- Bottom of Funnel - Conversion stage. Content types that work best in this stage are testimonials, webinars and in person workshops.
- Bonus: Wonder Stage - Wonder is about more than just sales. It's about long-term relationships with customers, building a solid brand, generating more leads, and providing content that encourages customers to share their feedback.
Links For This Episode:
Schedule a Consultation
The Ultimate Product Launch Planner Workbook
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
Blogging is one of the most popular ways to make money nowadays. In this new era, everyone and their mom seem to be starting a blog. But it's not as easy as it seems. One popular way bloggers make money is by displaying ads or products they believe in on their blogs. However, it's difficult to keep this kind of business going. To either monetize a blog or successfully create a business out of it, one must develop and sell their own product(s).
In today’s episode, we look at
How To Build A High-Converting 3 Blog Post Funnel + Blog Workbook
What you will learn:
- The 3 Stage Customer Journey: Problem. Solution. Compare. Buy.
- The 3 Blog Post Marketing Funnel: Write 3 articles that accommodate each stage of the customer journey.
- Optimize & Promote Pages: to add multistage targeted marketing to your strategy and plan.
Links For This Episode:
Schedule a Consultation
Blog Breakdown Workbook
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
Social media is more than a media channel, it's a medium for emotional connection and connection between a brand and its customers. The right tone of voice and sincere empathy can have a powerful effect on customer satisfaction, loyalty, and advocacy. To build emotional connections with their audiences, businesses must reflect the culture of their customers.
By the end of 2022, social media will change the way consumers think about brands — allowing brands to be more inclusive, authentic, and transparent. In today’s episode, we look at 6 Social Media Trends For 2022 (And How To Use Them)
What you will learn:
- Giving Tuesday: Social impact campaigns are more powerful than ever and are rapidly gaining the attention of consumers and businesses alike. Be one of the first to join the trend of socially conscious companies.
- Be Authentic: Show your audience what you're really like. Let them into the real world — even if that means sharing the real you.
- Social Media As Customer Service: In the near future, social marketing will be about relationship-building, one customer at a time.
- The Rise of Social Media: This year, we will see more brands using shoppable features on all platforms.
- LinkedIn Creator Mode Takes Center Stage: LinkedIn is about to launch a short-form video for its Creator Mode, an in-app tool that allows you to make professional videos for your business and product marketing.
- Storytelling: YouTube’s Greatest Secret - Pair storytelling with videos, and you have the future of content marketing.
Links For This Episode:
Schedule a Consultation
Workbook: Making the Most of Social Media
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
Organic social media is any social media without advertising. This means that people only interact with the audience, growing a following on social media networks. To do so, you need to establish a content strategy that focuses on creating and promoting posts engagedly. You are your own best tool for organic growth.
How? 92% of people trust peer recommendations above all other forms of advertising. With this in mind, it's important to create and publish content in a way that converts readers into leads and sales. Gain their trust and you fain their loyalty.
Let's look at how to fix that in today’s episode: 6 Organic Social Media Strategies To Get to 10K.
What you will learn:
- Get in Where You Fit In: Take a few hours to think about your target audience and decide which networks are the best fit.
- Content is King: The most effective social media accounts are the ones that draw attention to original and unique content.
- LinkedIn Leverage: LinkedIn has 303 million active members, and 40% of them visit the site daily, so it's an appealing marketing target for brands in 2020.
- Follow Back Strategy: Dedicate yourself to connecting with a high volume of your competitors' followers and engage authentically.
- Join an Engagement Group: The bigger the group is, the faster you'll grow your followers.
- Be Consistent: To generate trust and make people loyal, you must provide consistent valuable content.
Links For This Episode:
Schedule a Consultation
LinkedIn Audit
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
LinkedIn is one of the most powerful free tools on the web. It's a great way to network, get noticed, and meet new people. But it's only as good as its profile. You can't update your profile unless you know how to use it right. And you need to know a few things before you begin. The first thing you need to do is set yourself apart from everyone else, no-brainer right. I mean, everyone has a LinkedIn profile. They're all there, but yours needs to stand out.
I bet this sounds familiar. You've recently taken the time to put together a LinkedIn Profile that showcases everything about you, from your experience, expertise, and credibility. However, you still aren't getting the results you want.
Let's look at how to fix that in today’s episode: Turn Your LinkedIn Profile Into A High-Powered Lead Magnet.
What you will learn:
- How To Spruce Up Your Profile - A well-presented LinkedIn profile with a well-curated, relevant headshot can mean the difference between landing a client, getting a referral, or losing a client.
- How To Write Compelling Profile Copy - Write with your target audience in mind but make it engaging
- Tips on Building Out The About Section - This is a prime piece of real estate to showcase your services and do it in a way that's got some pizazz.
- Jazzing Up The Experience Section - Don't inflate just to sound important. Be authentic here. This way, you won't be sending up red flags that you are exaggerating or misrepresenting yourself.
- Fill in the Skills & Endorsements Section - It's essential to have a lot of endorsements for skills that represent your best talents and offerings.
- Completing the Rest of Your Profile - Fill out all the sections in your profile as completely as possible. It doesn't matter how many resources are in your profile, as long as they're relevant to what people are looking for.
Links For This Episode:LinkedIn Audit & Rewrite $297Schedule a Consultation
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
Webinars are a useful tool of any thriving company. They're not only important for future seasons of business but also the current one. Why?
Because once your audience gets through your webinars and finds them to be informative, they are bound to look at your business and brand as an authority in your field. This means that from this point forward, your brand will often come to mind whenever your target audience is in search of informative content. #goalmet
If you want to be successful in business, don’t be a one-trick pony. Check out today’s episode: Why Your Funnel Needs a Webinar to Boost Conversions.
What you will learn:
- Webinars in all Funnel Stages: The bottom line? Webinars are an all-purpose, content type, and we can use them in many ways.
- Benefits of a Webinar: Every time you create a webinar, you help answer common questions others may have about your services or programs.
- A Chance to Invite Industry Experts: You give your brand a face by having a person up front, the presenter or guest expert.
- Another SEO Boosting Technique: Video content ranks higher in search engine results pages (SERP) and it's free to post webinars on your website and socials.
- Reach a Larger Audience: Webinars are more cost-effective than hosting an event, safe during these uncertain times, and you have the freedom to ramp up your event frequency.
- Webinars Attract Affiliate Marketing: As an overwhelming majority of affiliates will tell you, they want a strategy that is successful for both parties- and that's precisely what webinars do.
Links For This Episode:
Schedule a Consultation
The Ultimate Webinar Planning Workbook
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
You've done all the hard work to generate buzz, built your email list, and crafted the perfect offer. So now what?
One of the most critical aspects of planning your launch is your email sequences. The internet and every launch expert have their own strategy tips on how to convert your offer at the highest numbers possible. But, here’s the kicker… copying someone else's offer has no value because your audience, you, and your offer are different. While everything you have read or run across all has its place, there are six key email sequences that are a must-have no matter what strategy you develop.
What you will learn:
- Pre-launch Sequence: The pre-launch email sequence serves one purpose, to warm up your list before your launch.
- Launch Runway Sequence: As the saying goes, "build it, and they will come." Apply the same concept here.
- Open-Cart Sequence: During an open cart email, you should be sure to explain why the product works for them, how it solves a specific problem, and why they need it now.
- Abandoned Cart Sequence: Your checkout system may not allow you to track abandoned carts, but if it does, sending a three-email sequence could boost your ROI by 3-5%.
- Cart Close Sequence: Cart closing is the most powerful part of your launch. Adding in the urgency and scarcity on the last day the cart is open (and offer is available) always brings in that final push to reach your revenue goal.
- Post Launch Sequence: No matter what, don't stop the communication. Customers and non-customers are still part of your overall ecosystem and should be nurtured 100% of the time.
Links For This Episode:
Schedule a Consultation
Ultimate Product Launch Planner
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
How is conversion related to ROI? As we all know, conversion is a key driver of ROI for your business. Over my 20 years in marketing, I have witnessed time and time again business owners, just like you, work endless hours burning the midnight oil to launch the perfect funnel. Since the customer journey has changed many times since online marketing began to be the future of sales, conversions no longer depend on solely good copywriting and pretty graphics. In today’s episode, let's take a look at these 9 tips to improve your funnel conversion and increase your ROI!
What you will learn:
- The Landing Page: To build an effective marketing funnel, you need to find out how to attract visitors to your page and then join your ecosystem.
- Optimize META Data and SERPs: Optimizing your presence on SERPs (search engine results page) by writing helpful, strategic meta descriptions for your pages.
- Relationship Management: The more customer-centric your company is, the more successful it will be.
- Cart Abandonment: The cart abandonment rate is close to 70% and 86% on mobile across all industries. Creating an abandonment strategy will increase your ROI.
- A/B Split Testing: A/B testing is the gold standard for optimizing your website. It removes all the guesswork, enabling experienced optimizers to make data-backed decisions.
- Upsells + Downsells: By showcasing these to your customers, you'll be able to make more cash right away.
- Live Chat: Live chat software is the perfect way to convert more visitors into customers. It is a lot like a face-to-face interaction in that it is incredibly engaging.
- Remarketing Or Retargeting: With success rates of only about 2% for first-time visitors, remarketing is the only way to reach the other 98% of people.
- Testimonials + Social Proof: Testimonials and Social Proof give consumers confidence in your offer and products.
Links For This Episode:
Schedule a Consultation
Ultimate Product Launch Planner
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
Launches are a big part of any successful business strategy and can be risky, but they're worth it in the end. It's understandable to be disappointed if the launch you were planning for months didn't go as planned. It happens to the best of us. The good news is that even the most aspirational business gurus and leading lights of entrepreneurship have experienced rejection and failure and managed to bounce back.
There IS a silver lining in this story. Today, let's look at six of my favorite tips for planning, managing, and bouncing back from launch failure to success:
What you will learn:
- Solve a real problem: Businesses must solve actual problems if they want to succeed. Why? Because trying to solve something that doesn't exist is pointless.
- Social proof for the win: Don’t underestimate the power of social proof. Social proof is essential in the launch process — and there are plenty of ways to incorporate it into your strategy.
- Build anticipation: Start building your audience and connection with them from the moment you start working on your product or service, and it will better equip you for a successful launch.
- Timing is everything: Keep up with your deadlines, work hard, and make sure you’re launching before your competition.
- Post launch follow-up: Capitalize the cash infusion window after cart close for those one the fence buyers.
- Show up for the experience: The journey is achieved during the launch experience. Show up positive and take away all the good, and bad, lessons to learn.
Links For This Episode:
Schedule a Consultation
Ultimate Product Launch Planner
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
CLV is a metric for understanding your customers. It predicts how much net profit your relationship with a client can bring to your business over a period of time.
Increasing your business' CLV might be as easy as changing your billing cycle from monthly to yearly or as tricky as completely revamping your customer service and support procedures. Although the process may seem a little daunting at first, believe me when I tell you, it is entirely worth it!
What you will learn:
- Improve Your Onboarding Process: First impressions matter! The onboarding process gives you a chance to really engage with your customer and is where you can have the most beneficial influence on their future choices, so make sure you get it right!
- Upsell & Cross-Sell Where Possible: Upselling and cross-selling are two of the simplest methods to increase your CLV. The more upsell and cross-sell opportunities you show clients, the higher the chances they'll take one, so offer them everywhere you can!
- Consider Switching to an Annual Billing Cycle: Encouraging clients to commit to one whole year of your service, product, program, etc., is an easy way to improve your CLV.
- Seek feedback: CLV and customer experience are inextricably linked. If you want to improve CLV, you must improve the user experience using customer feedback. It's really that simple!
- Provide Unbeatable Customer Service: Better customer service leads to better customer experiences, which as a result, leads to more committed clients!
Links For This Episode:
Schedule a Consultation
5 Ways to Wow with Your Client Onboarding + Free Workbook
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
We are all the main characters in our own stories, and your customers are no different! When you take time to understand your ICA's needs, wants, and preferences and use this to shape your marketing efforts, you build a level of trust and rapport with your audience that will prove invaluable in the long run.
A customer-centric marketing strategy maximizes opportunities for you to connect with your ICA and position yourself as someone who wants to support them - not someone who just wants their money. When your customers feel heard and appreciated, they are more likely to interact with you by following you on social media, signing up for that how-to guide, making a purchase, or recommending your services to a friend!
Making your customer the hero in your story isn't difficult; it just requires a different approach!
What you will learn:
- If you don't know who your ICA is, you’re wasting your time: Getting crystal clear on the type of person you're trying to attract when you publish any kind of content is the fastest way to build a thriving business.
- The customer should always be the star of the show: If you want customers to buy from you, you must tell a story in which they are the hero, not you!
- Success is found in the supporting role: Focusing on how you can meet the demands and needs of your audience, not on all of the wonderful things you have to offer, will bring you success.
Links For This Episode:Schedule a Consultation
Discover Your ICA
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
Every user has their pain point, and they're looking for products or services that can help them address that pain point. If you make the right first impression, you can convert your lead into an actual customer. But, and this is very important, your efforts to build relationships with your leads don't stop there. This is where you start to nurture your leads, so they buy from you when they are ready. I call this your lead generation strategy.
Luckily, there's a tremendous opportunity for savvy marketers and business owners (like you) to implement effective lead capture and nurturing strategies. Below, let's look at six of the most common that will work for any stage of business.
What you will learn:
- Different opt-ins: To build trust and learn about your perfect customer, pepper different options for their email on your website.
- Lead generation bots: Lead bots are the new best friend of marketers everywhere. Lead bots are simply chatbots set up to capture contact information and qualify your leads.
- Lead Magnets: A lead magnet that will work needs to align with your core message and entice people into exchanging their email for it.
- Email Marketing: Email marketing is where the gold's at. This is the #1 asset that you own entirely.
- Lead Scoring: Lead scoring is an effective way to rank your prospects' interest in your offers. It's also a way of determining how valuable they are to your organization.
- Multiple Touches: A prospect typically needs ten touches to turn into a customer in today's market. A little more effort on your part can go a long way.
Links For This Episode:
Schedule a Consultation
Identify Your Core Lead Magnet
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
When it comes to marketing, sometimes it feels like you're invisible. You've invested time and energy into creating content, writing marketing emails and posts, but the response is lackluster at best. No matter how hard you work, your prospects aren't converting.
Marketing is the secret sauce that attracts your ideal client and gets them coming back for more. Your writing needs to be compelling. Your copy should showcase your personality, be captivating, and stand out among the competition. However, to create compelling content, you must first know your customer avatar (ICA).
Let's dive right in this week on How To Select Your ICA & Craft Your Compelling Message Like an Expert.
What you will learn:
-
Nailing Down Your Perfect Clients ICA - I believe that it is better to identify your ideal customer instead of targeting a niche or a target market.
-
Avoid These Two Common Mistakes - Avoid asking irrelevant or vague questions. This will result in unclear content and messaging.
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Tell Them a Story - Implement the SB-7 Framework of StoryBrand into your marketing.
-
Start with a Character
- Address the Problem
- Be the Guide
- Have a Plan
- Call to Action
- Success
-
Failure
-
Mastering Marketing Hooks - A catchy marketing hook is an extension of your brand that attracts customers with memorable phrases, slogans, or jingles. Adding these into your marketing will help you stand out from the rest.
Links For This Episode:
Schedule a Consultation
ICA Workbook
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
It’s time to improve your business and ensure you hit your goals for 2022. Make a plan, get to work and figure out how to reach your goals in the next 3 quarters. With so much change in the industry, it's hard to know what works and what doesn't. But if you make time for innovation each quarter, you're sure to stay relevant.
That's why it's important that you're not just on top of your Q1 goals, but that you're preparing yourself for the future as well. Take a look at these tips and tricks for pivoting your business. It'll help you avoid unnecessary headaches and ensure you're ready to succeed in today’s episode: 6 Action-Packed Steps To Crushing Your Q1 Business Goals!
What you will learn:
- Embrace a Hybrid Business Model - For online businesses, this can look like in-person workshops, virtual zoom meetings retreats paired with a long-term coaching program, etc.
- Test Run the OKR Method - OKRs are set at the beginning of every quarter and changed when necessary.
- Branding Refresh - The backbone of branding is being authentic to who you are and what you do best. Push yourself to be a trendsetter in your industry.
- Focus on Revenue Drivers; Outsource the Rest - If you're a leader, delegate. It's what's best for your company. Too many responsibilities will only interfere with your success.
- Increase Opportunities Using Google Trends - Leverage the data. After all, it's what you've got. But don't forget to use your intuition and experience.
- Plan, Adjust & Pivot - Even with the best-laid plans, there's always the chance that you'll veer off track. To keep your yearly goals on track, adjust your quarterly goals as you go.
Links For This Episode:
Schedule a Consultation
Website Audit Workbook
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
Social media marketing is the rocket fuel that makes your content go viral. The problem? It can be pretty difficult for many entrepreneurs to strike a balance between engaging consumers and to be focused on their core business. If you're not careful, though, you can easily transgress the unwritten laws of social media, and that will cost you time and money.
Social media marketing has changed the way businesses reach their customers' hands down. If you're on social media, then you've probably made at least one of these eight common mistakes; that's if you haven't made them all.
Let's look at how to prevent that in today’s episode: The Art of Social Media Marketing: 8 Common Mistakes to Avoid.
What you will learn:
- Working Without a Plan - Instead of letting your schedule fly by like the wind, why not use it to plan out the content you want to put online?ite with your target audience in mind but make it engaging.
- Assuming Your Audience is Everyone - If you try to reach everyone, you'll reach no one.
- Buying Followers - Buying followers will only hurt you because it makes it look like your company has something to hide.
- Choosing the Wrong Tone - Don't be afraid to experiment with using language on social media. Quirky, clever, funny — whatever works for you.
- Using Irrelevant Hashtags - Hashtags can be beneficial for staying on top of important topics and keywords related to your business, but like most things in life, they are only helpful if used correctly.
- Staying Silent - The world is talking about you every day. Are you talking back?
- Deleting Negative Comments - Always remember to be sensitive when responding to negative comments on social media, or else you may come across as offensive or even desperate.
- Being Unremarkable & Unbending - Marketers assume that the only way they can make something go viral is if they use controversial topics or images to get attention — but that couldn't be farther from the truth.
Links For This Episode:
Schedule a Consultation
Holiday Hashtag Calendar
Weekly Social Media Checklist
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
Many people are navigating their business through what has become known as the "new economic landscape." Some have seen a dramatic loss of traffic and sales; others have had to deal with other challenges that slow down or disrupt an organization’s productivity - but it doesn't mean you can't make lemonade out of these situations!
While many business owners are feeling the pressure and anxiety of a slowing market; and it may feel like all hope is lost. It's not! We know how hard times can seem at first glance, so we want to share with you today what you should do now while there are still calm waters ahead: Let's look at many several things you can do for yourself and your business to thrive again in today’s episode: How to Handle the Natural Slowdown of Your Business.
What you will learn:
- Embrace The Downtime - A short break might do wonders when we're burning out; please don't hesitate: take some R&R before things start getting too hectic again around December 31st!!
- Enhance Your Skills and Certifications - The money that goes into your education will pay off ten times over as you start to get more clients through word-of-mouth and social media interaction.
- Network & Connect- You need to get out there and meet other people who are as passionate about entrepreneurship as you.
- Passive Income - Who doesn't like to make money in their sleep? There are two main options for generating digital 'passive' earnings: product and affiliate marketing.
- Batch & Schedule Content - Create batches of content and schedule them! This will take some of the pressure off of you to create in a pinch. Your content won't go stale because everything has been planned out ahead of time.
- Show Client Love -Old and new clients are good people to keep in touch with, even if you aren't currently working with them. Client referrals are gold in our industries.
- Stay Positive - It's important to stay positive during the bad times because this can affect your mindset, which affects your work. Positivity breeds productivity!
Links For This Episode:
Schedule a Consultation
Social Media Workbook
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
If you want to become a successful content creator, you must write engaging content. Captivating readers and keeping them interested is key to continued and repeat traffic. Maybe this sounds overwhelming, or you hit writer's block consistently, luckily writing content is easier than you think. It's like riding a bike. Once you've got a system, you'll never fret over it again.
Many of us know that by keeping it simple and focusing all our efforts on one thing at a time, we will streamline our outputs and achieve significant results. I learned early on, one way to make writing content more effortless and more consistent is to "batch" produce them. I am sure you've heard this term before, especially if you've been in business for any amount of time.
But what does batching content look like?
In today’s episode let’s dive into 7 Secret Steps to Successful Content + Free Workbook
What you will learn:
- Brainstorm Content Ideas - Brainstorm topics, questions, images, interactive ideas, influencers and other ideas that can educate and add value to the lives of your target audience.
- Conduct Keyword Research - Keywords help people find your website and content.
- Create Your Outlines - Some people aren't too keen on creating outlines, but it's good to have something to help you stay on track with your writing.
- Write the Blog Posts - Sit down and focus on the intro, or if you're stuck on coming up with a snappy opening line, move on to another portion of the content.
- Proofreading & Editing - After you've reviewed your copy several times, I suggest giving it some time to rest before you make changes. Then make those changes, and proofread the copy again.
- Add the Bells and Whistles - By "bells and whistles," I mean things like the image used for the header, the descriptive words and tags used in the copy, the style of the layout, CTAs, including social sharing buttons, and so on.
- Create a Content River - Your blog/podcast/YouTube video/email and social campaigns should all be in alignment. Why keep recreating the wheel when you can easily create a social content river off just one piece of content.
Links For This Episode:
Schedule a Consultation
Blog Workbook
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
Facebook is king. But, don't take my word for it; just ask someone if they have a Facebook account. The chances are that they will say "Yes!"
Do you know how many people use Facebook every month? Over 2.6 billion users! And 1.73 billion of those users are on it daily. So I know you can see the opportunity here.
So, let's talk about ads! What used to be a simple way for brands to reach their customers is now a complicated mess of algorithms and machine learning. Chances are that your company will pay just as much money for fewer views than before. With personalized ads, brands can cost-effectively reach customers. They help businesses grow, create jobs, and provide people with a better experience. Through Facebook's auction system, where machine learning is taking over, advertisers can produce the perfect ad for the perfect person.
In today’s episode let’s dive into The Machine Learning Strategy That Makes Facebook Ads More Profitable.
What you will learn:
- How does Facebook decide which ads to show - Facebook uses two factors in its advertising algorithm: targeting and auction.
- What is Machine-Learning - Machine learning is a type of artificial intelligence that's designed to learn from experience rather than being pre-programmed.
- How does machine learning improve ad delivery - Facebook's system collects information to improve its calculations, ultimately maximizing value for both parties and ad delivery.
- What controls are available to consumers to control their ad delivery experience - Consumers can use the Ad Preferences and "Why am I seeing this" feature to control what ads show up in their ad feed.
Links For This Episode:
Schedule a Consultation
How to Write Your Facebook Ads Workbook
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
This year, many people are struggling to get their lives back to normal after the COVID-19 pandemic disrupted almost every aspect of our daily lives. Make this the year you put your money where your mouth is. This holiday season is an excellent opportunity for veterans and newbies alike. Whether your business is large or small, you need to be prepared for one day or the entire holiday season.
It's not enough to have a "great product" or even a great price." You must also be prepared to offer exceptional customer service and build long-term relationships if you expect to do well during this particular time of year. Holidays are almost here, which means it's time to get serious about improving your marketing skills. In this episode, I’ve outlined seven powerful (but easy) strategies you can use to supercharge your marketing campaigns with 7 Holiday Marketing Tips to Increase Revenue.
Topics I cover:
- Optimizing Your Website Performance
- Strengthening Your Social Media Presence
- Auditing Product Pages
- Creating the Urgency to Increase Sales
- Why to Update Store Design for the Holiday Season
- How to Reduce the Cart Abandonment Rate
- What is a Reminder Campaign for 2020 Holiday Sale Visitors
Links For This Episode:
Schedule a Consultation
Making The Most of Social Media Workbook
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
As business owners we often feel like we do not have enough time in the day. Personally, it isn't easy to accomplish my work goals and personal aspirations if I don't manage my time wisely. Over the past 20 years I have learned that the more time I spend doing one thing, the less time I have to do other things. If you're reading this, then the chances are that you're feeling the same way.
It is challenging, if not impossible, to predict one's success. A considerable percentage of people will predict they won't succeed at their goals, but many are pleasantly surprised when they do. The problem is that people don't want to take the proper steps to achieve what they want. Procrastination often gets in the way; people say they don't have the time, but it's really because they don't want to try.
That's why time is your equalizer. Whether you take the long or the short way, time matters in the end; it is the one thing that we all get. Time is the element that we can't take back. In today’s episode, 10 Time Management Tips to Help You Reach Your Goals, we dive into actionable steps you can implement immediately.
We will take a look at:
- Knowing your Goals - Setting goals should not be haphazard; you should only set goals within your control and realistically achievable.
- Understanding How You Spend Your Time - A month-long assessment is a great way to get an idea of your current habits. You'll be shocked at how much time you waste on tasks that you could easily avoid if you do this.
- Prioritizing Your Tasks - Do the most important and daunting tasks first.
- Planning Ahead - Set your daily schedule by deciding what you need to accomplish that day. Often doing this the evening before will ensure your day is set up for success.
- Time Blocking - To boost productivity is time-blocking using the Pomodoro Method.
- Protecting Your Time - You are the boss of your work. Sometimes it's not only okay to say no; it's required. You don't have to agree to everything someone asks of you.
- Walking Away - One of the best pieces of advice I ever received is this: Don't get attached to anything that is not moving forward. In other words, abandon or re-associate with people who are bogged down with the problems of yesterday.
- Declutter and Organize Your Space - Keeping things unorganized will cause your mind to wander off into the "doldrums" and prevent you from becoming mentally overloaded with the tasks at hand.
- Eliminate Mental Distractions - Distractions are tricky. In general, bad habits, natural inclinations to find distractions, and restless minds are all time-wasters.
- Work-Life Balance - You must prioritize yourself, your own needs and desires, along your overall goals.
Links For This Episode:
Schedule a Consultation
Goal Planning Kit For Entrepreneurs
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
The rise in discovery calls seems to happen in waves. Small businesses, like ours, see a surge of discovery calls right around New Year's, at the beginning of spring, and just before the end of summer. By understanding the pattern behind the trend, you can be proactive about it to ensure that your company is ready to go for the busy times.
Of course, the goal of any discovery call is to close the deal and enter into the onboarding process for your clients. The "Yes" is great, but what comes after the purchase is even more critical. Businesses should create an easy customer onboarding process to ensure that sales are converted into lifelong customers. The key to a successful onboarding process starts with good sales messaging that showcases the value and then continues through nurturing to customer loyalty.
I quickly realized during my own sessions that I hadn't executed a system to make an excellent first impression with potential clients. I felt unprepared, and the stress was killing me. In fact, I have learned a lot over the past 20 years in business of what not to do. I want to share a little bit of what I have learned with you today in today's episode 6 Discovery Call Strategies to Help You Land More Clients.
Links For This Episode:
Schedule a Consultation
Onboarding Workbook
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
The scope of a business audit varies depending on what you're looking for, from a social media audit to a more detailed operational audit. By implementing these strategies early, you'll ensure that your business is ready to weather the storm and continue to grow in unexpected ways in 2022.
Today I want to talk about marketing tune-ups. You can't just set up a business and hope for the best. For companies to prosper, they require lots of care and attention and regular marketing audits. We are going to take a look at 6 key areas:
- SEO Audit - Organic traffic is more critical today than ever. Routine maintenance on your website SEO will keep you in Google's good graces.
- Auditing Social Media - A SMM audit will help you, Identify Gaps, Dive into audience insights, Revisit your brand, Revisit goals, Track performance, and Discover new opportunities.
- Email Marketing Review - As email marketing becomes more competitive and harder to track, maintaining good practices and having benchmarks will be key to remaining successful.
- Overall Strategy Audit - Are your marketing efforts gleaning the results you desire? If not, now is the time to revamp your marketing plans.
- Website Audit - Websites experience wear and tear, and pages break, slow down, or are just no longer relevant. Google scores you on a healthy website - which will keep your domain authority and ranking higher.
- Competitor Analysis - To be successful, you should know your market, audience, and competition inside and out
While your current business may be working like a well-oiled machine, the future of marketing is uncertain. That's why it is so important to stay up to date on industry best practices and make sure your business is in tip-top shape for 2022. Learn how in today's episode 2022 Marketing Audit: 6 Things to do NOW to be ready for the future.
Links For This Episode:
Schedule a Consult
ICA Form
Core Lead Magnet
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
Apple has done it again with their privacy updates and the iOS15 update; this now affects email tracking and how email marketers communicate with audiences. So, as an email marketer or interested SME business leader, what do you need to know?
Think about it, today our phones have more information on them than what most of us keep lying around the house. That's the cold hard truth, and why many of us are choosing to ride the privacy wave.
We are always looking for new ways to deliver the content that customers demand and marketers' jobs depend on. This includes privacy measures and personalization of targeting information in order to satisfy those who purchase products or services from you, which we completely understand; but at what cost?
One thing we have learned from algorithms and Facebook is that marketing changes daily. Just as we all have been pivoting in our marketing plans since iOS12 - the same applies here.
Find out what's in store and how you can prepare your business for changes in email marketing on today's episode with The Key iOS15 Update and Who's Going to Lose.
Links For This Episode:
Schedule a Consult
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
As a busy entrepreneur, you know that delegating tasks is the best way to grow your business, but then come the daunting questions:
- How do I find someone reliable?
- What if they don't have the skills or experience to get the job done right?
- Where in the world do I even start to hand things over?
Trust me, I get these questions from entrepreneurs all the time just like you. You need to be able to focus on the things that matter most in your business, grow your business and that light you up.
So how do you delegate successfully, let’s dive in with How to Successfully Delegate Your To-Do List.
Links For This Episode:
Schedule a Consult
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
Do you find yourself scrolling past articles with titles like "7 Ways to Increase Your Email Subscribers by 20%" or "How to Gain More Followers on Social Media" because they all say the same thing? You're not alone. It's called list fatigue and it'll ruin most of your marketing efforts if left unchecked.
List fatigue happens when people are over-exposed to lists that don't provide any new information or are not keeping a pulse on what the reader actually wants to be consuming. Look, I know you're busy. You've got a million things on your plate, not to mention the fact that you're trying to grow your business and make more money. So, taking the time to pump out relevant, fresh new content can seem like just too much. I get it.
To help you understand list fatigue, prevent and overcome this, check out What is List Fatigue and How to Overcome It on my blog.
Links For This Episode:
ICA Template
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
When growing your business, probably the most vital component, second to, say, your product, is your clients. Where would you be without them to market and sell to?
If you're going to develop a regular relationship with these lovely people, you're going to have to onboard them! But does that mean personally interacting with each and every one of them? If you want the best results for your brand, it sure does! Do you need to collect every piece of information from them by hand? Ideally, no, thank you!
To focus as much of your energy on the client, I recommend automating most of the process. It gets all the small details taken care of so you can get to work for your client immediately! To help you design your method, I want to share how I optimize my client onboarding.
Check it all out in detail on my blog!
Links For This Episode:
WORKBOOK: 8 Steps to Automating Your Client Onboarding!
GOODIES IN STORE: Small Business Owners: New Client Welcome Kit
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
The global pandemic has reshaped the business world, and we were all forced to adapt or flounder. Despite the effect COVID-19 had on the worldwide economy, it's not shocking to learn that Facebook use has continued to grow since 2019. Its userbase has grown more than 12% to over 2.8 billion users monthly in the past two years! That's roughly 59% of the world's social media users. Over half on one site.
It's insane!
And do you know what two-thirds of them are doing every week? They're visiting the pages of local businesses!
I think it's time to have another look at how easy it is to digitally market your small business using all the affordable tools the one of the world's most popular social media platforms has to offer you.
Check it all out in detail on my blog!
Links For This Episode:
WORKBOOK: How to Write Your Own Facebook Ads
CHECKLIST: Weekly Social Media Checklist
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
The marketing game has come a long way since its humble beginnings. Commercial marketing as we know it came about later in the 19th century, evolving to what it is today – an inescapable part of growing your business.
Now, knowing that you need a marketing strategy and enacting a marketing strategy are two different matters. I want to show you how a straightforward baby's first digital marketing strategy will look and what to include in it. That way, you won't be intimidated by implementing one, whether entirely on your own or with a bit of help. Let me show you how to avoid some of the start-up paralysis by laying out the pillars used to build a solid digital marketing strategy platform.
Check it all out in detail on my blog!
Everywhere you look on the internet, you find information flung at you from every direction and medium. We are awash in stimuli for most of our day on our mobile devices, laptops, and computer monitors. When you consider marketing your business amidst this deluge of content, it can seem pretty overwhelming!
Thankfully, you can use a digital marketing tool that provides some evergreen content options and is easy to digest: videos. I'm talking about using video in conjunction with social media, email marketing funnels, and on your website to catch the eyes of the casual swiper and make them stick around to see what you're about. It's sometimes too easy to lose an audience to a wall of text, but a video can sink its hooks into people and immensely boost click-through rate (CTR).
So, let me share some ways you can harness video marketing to make affordable, valuable content that's great for your ROI and is generally pretty fun to create!
Check it all out in detail on my blog!
Links For This Episode:
WORKBOOK: How to Start Your Own Podcast
TOOLS: Helpful Tools to Build Your Business
Get in touch with Jennie:
· JennieLyon.com
· jennie@jennielyon.com
· Book a Free Consultation
As a business owner, you know you gotta' hustle to keep it all going. There's so much on your plate, from marketing to hiring staff to planning and refining your strategy! Figuring out the work/life balance can be a struggle when you feel stressed about making ends meet. So, what if you looked into other revenue streams? Like, one's that you don't have to work at consistently? I'm talking passive income for your business.
These are the side-hustles that earn you money with less work than your steady 9-5. They still require work, but most of that is done upfront in establishing the income stream. After that, it's periodic check-ins to update and maintain. How much you earn entirely depends on the amount of effort and money you are willing to invest at the onset. But, once you establish a passive income source, you earn greater financial and personal freedom.
I want to share some great passive income alternatives with you since small business owners are often so busy hustling to build a business from the ground up. It can be hard to consider other avenues of income generation, so let me show you what's out there to help you make a little, or a lot, of extra cash.
Check it all out in detail on my blog!
Links For This Episode:
WORKBOOK: The Blog Breakdown
WORKFLOW: How to Pivot Your Business Online
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Gosh. Sometimes it's baffling to think that Facebook was ever a social networking site for Harvard students when you look at the beast it has become now. As of 2021, it boasts 2.85 billion monthly users.
2.85 billion is a staggering number of people when you stop to think about it. And as a small business, it's hard not to get excited by the prospect of all those people seeing your advertisement on the world's most popular social networking platform. If I could sell 1 item for $1 to all of them, that's $2.85 billion at month's end; I'd be happy to retire with Jayson to a beach house on the Mediterranean. Unfortunately, it's not that easy.
That said, I'll happily share my insight on how small business owners like you can optimize Facebook advertising to help grow your business. That means getting specific about what your advertising goals are, knowing the elements that make up your ad, and even harnessing their analytics to adjust your plan, along with other great tips!
Check it all out in detail on my blog!
Links For This Episode:
WORKBOOK: How to Write Your Own Facebook Ads!
TEMPLATE: Social Media Marketing Calendar
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
I have a theory that only a few digital marketers out there actually know anything about fishing.
When you read something online about marketing, people often bring up fishing. There is a parallel between catching a big fish and landing a new customer. It's an easy metaphor. That is why a lot of the advice you hear about how to fish for new clients is kind of terrible. They might know marketing, but they don't know the first thing about fishing!
This latest episode is pretty fishy, but in a fun, pun way! I'm also going to get back to the basics of digital marketing to help you build an actionable, affordable digital marketing plan that can yield results. From identifying your ideal customer avatar to suggested marketing tools, you can start to form a marketing strategy that is going to convert new clients quickly!
Check it all out in detail on my blog!
Links For This Episode:
WORKBOOK: Identify Your Core Lead Magnet!
TEMPLATE: Discover Your ICA (Ideal Customer Avatar!)
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
The first time I speak with a prospective client, they usually bring up three things: copywriting, social media, and websites.
And that’s totally fine! Those are three of my most popular services. But as we get deeper in conversation, it often begins to dawn on them that’s only the tip of the iceberg when it comes to using a virtual assistant at your small business!
In this week’s episode, I’m going to break down some surprising ways you might consider using a VA. From giving you an experienced sounding board for exciting ideas to teaching you new skills to use in your business, I offer several services that you might not expect. Are you curious to find out what they are?
View complete details on my blog post!
Links For This Episode:
- WORKBOOK: Write Your Own Business Plan
- WORKBOOK: How to Use Our Digital Marketing Team to Grow Your Business and Get Your Life Back
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Time flies, but especially on social media!
What’s new on social media today is old news by tomorrow, and the developers of these platforms know that. That’s why they’re always working to introduce new social media features to keep their users engaged. It can be a lot of work to keep up with the latest social media news, and if you’re a busy small business owner, it can be easy to feel left behind.
In this week’s episode, I’m going to fix that problem! I’m going to walk you through some of the big new social media features. By incorporating some of these innovative new features into your social media strategy, you can boost your outreach to your online audience like never before!
View complete details on my blog post!
Links For This Episode:
- WORKBOOK: Making the Most of Social Media
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Here is something that I hate to admit (even to myself): I can’t do everything myself.
As a small business owner, it’s taken me years to realize that working all the time isn’t an option. I’ve needed to create healthy boundaries and strategies that allow me to get all my work done while also leaving the office at the end of the day. Today, I think I’ve cracked the business-life balance equation, but it’s a constant struggle!
In this week’s episode, I’m going to break down some of the strategies I’ve used in my 20 years as an entrepreneur to maintain a healthy work-life balance. If you think it’s impossible as a small business owner, you might be surprised how just a few small changes can improve both your business and your personal life!
View complete details on my blog post!
Links For This Episode:
- WORKBOOK: How to Use Our Digital Marketing Team to Grow Your Business and Get Your Life Back
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Making a big change at your small business can be scary.
That’s one of the reasons why so many small business owners just keep plowing ahead with “what works” rather than making a change that could dramatically benefit their business. There are too many unknowns! That’s one of the biggest reasons why more people don’t make use of a virtual team. Bringing on someone from outside your business can seem like too big a change!
In this week’s episode, I’m going to explain why using our virtual team for the first time is way easier than you might think! With an experienced and respected virtual team, you don’t need to worry about being locked into a long-term contract. Instead, you can simply use us for individual projects. Try hiring us on a trial basis and see how it can change your business for the better!
View complete details on my blog post!
Links For This Episode:
- Workbook: How to Use Our Digital Marketing Team to Grow Your Business and Get Your Life Back
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
I love/hate vacations.
On the one hand, I know that I need occasional breaks to be at my best. On the other hand, I can’t stand the idea of not being at the heart of my business! It’s taken me years to learn the secret of being able to take a vacation, and funny enough, the “secret” was right in the name of my business: VIRTUAL ASSISTANT!
In this week’s episode, I’m going to break down how hiring a virtual assistant or virtual assistant team can help you take some well-deserved time off. The last year and a half have been tough for everyone, so by hiring an experienced virtual team, you can leave your business in excellent hands while you go and take care of yourself (for a change)!
View complete details on my blog post!
Links For This Episode:
- WORKBOOK: The Small Business Owner's Pre-Vacation Checklist
- WORKBOOK: How to Use Our Digital Marketing Team to Grow Your Business and Get Your Life Back
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Nowadays, I jealously guard my email address.
There is nothing worse than getting your personal email clogged up with spam, so I tend to keep it as private as possible, and I know I’m not alone! So, how are you supposed to get your audience to sign up for your email list if they don’t want to share their address? Easy! You use a lead magnet!
In this week’s episode, I’m going to be going over all the reasons why you should be offering a fantastic free lead magnet on your website. Not only will it entice people to share their email addresses, but it will also allow you to show off the quality of your products to potential customers! A great lead magnet can be the gateway your clients walk through to get at your paid content. And if you don’t currently have one, I’d be happy to create it for you!
View complete details on my blog post!
Links For This Episode:
- WORKBOOK: How to Identify Your Core Lead Magnet
- 15 FREE Social Media Graphics
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
For a small business owner, customer engagement is paramount. You must forge strong personal connections with your clients to build up your business. You also need to reach out to potential new customers to show them that you’re an expert in your field. What’s the best way to do both of these things? With a webinar!
In this week’s episode, I’m going to break down my nine steps for putting on a successful webinar. I’ve worked with dozens of clients to create an outstanding webinar from the ground up, then did tech support in the background during the presentation to ensure that everything went smoothly. I firmly believe that, if you’re putting on a webinar, hiring a VA to help is simply a must!
View complete details on my blog post!
Links For This Episode:
- The Ultimate Step-by-Step Webinar Checklist for Your Virtual Assistant
- The Ultimate Webinar Launch Planner
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
As a digital marketing expert and virtual assistant, I can’t afford to get writer’s block. And yet… it happens! It happens to everyone! And let me tell you, there are few things more annoying than staring at a blank screen, knowing exactly what you WANT to write, but can’t seem to get the words down on the page.
Well, in this week’s episode, I’m going to solve writer’s block! Well, no, not really. But I AM going to give you a foolproof strategy to deal with it! By hiring our virtual team to take care of your copy for you, you’ll never need to deal with writer’s block again (that’ll be my problem 😋)!
View complete details on my blog post!
Links For This Episode:
- The Blog Breakdown Workbook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
For some people, spring cleaning is something they look forward to every year.
I… am NOT one of those people. Frankly, I’m usually so busy that tidying up almost always gets put on the backburner (thank heavens I have VAs behind me to keep everything organized in the background)! But every now and then, some things DEMAND to be tidied up. And one of the most important is your website.
In this week’s episode, I’m going to be walking you through “spring cleaning” your website. By starting with a comprehensive audit, it’s time to spruce up your website by fixing links, updating blogs, and generally improving the user experience for your potential customers!
View complete details on my blog post!
Links For This Episode:
- The Ultimate Step-by-Step Website Audit Workbook
- Workplace Spring Cleaning Workbook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
I honestly think that the best thing I’ve done for my business in the last few years has been starting my podcast.
At first, I was nervous about it. After all, I’ve been doing a blog since 2014, and that was going perfectly well. Why start a podcast? I’m so glad that I did, because it’s enabled me to connect with my audience like never before, opening me up to brand-new clients and opportunities!
In this week’s episode, I’m going to walk you through creating a marketing podcast, beginning to end. Not going to lie; it’s a ton of work! But if you have a virtual assistant helping behind the scenes, you can get your podcast up and running in no time!
View complete details on my blog post!
Links For This Episode:
- Starting Your Own Podcast Workbook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
How often do you check your Instagram Stories? Personally, I find seeing those stories at the top of my account almost irresistible!
If you haven’t started creating Stories for your small business yet, what are you waiting for? It’s a fantastic way to connect with your followers! The time-sensitive nature of the stories drives people to watch them ASAP, making them a must-have part of your social media strategy.
In this week’s episode, I’m going to give you some advice about how you can create a year’s worth (yes, a YEAR) of Instagram Stories in a single morning. When you use the right strategies, it isn’t as hard as you might think!
View complete details on my blog post!
Links For This Episode:
- Making the Most of Social Media: Workbook
- Holiday #Hashtag Yearly Calendar
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
I love it when a new client signs on with us! But here is a dirty little secret… I used to dislike onboarding them!
The onboarding process can be a time-consuming pain-in-the-you-know-what for a small business owner. It involves a ton of back and forth, waiting, and data entry. That is, it does unless you decide to automate the entire process!
In this week’s episode, I’m going to be talking about some strategies you can use to automate the client onboarding process. With these techniques (and maybe some help from our team), you can get your new clients into your system in record time and with minimal hassle!
View complete details on my blog post!
Links For This Episode:
- 7 Steps to Automating Your Client Onboarding Workbook
- Vcita
- Free Consultation
- Downloadable Work Agreement/Contract
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
What would you do if you had an extra two hours to spend on your business every week?
If I were you, I would likely spend it on creating a digital marketing strategy. It only takes a few hours a week to revamp the way you reach out to your customers. Maybe consider writing a weekly blog, or spend some extra time connecting with your followers on social media. Trust me, consistently spending two hours a week can rapidly contribute to the growth of your business!
In this week’s episode, I’m going to be talking about how hiring our team for only two hours every week can change everything for a small business owner. Rather than worrying about going at it alone, you will have our team backing you up every step of the way!
View complete details on my blog post!
Links For This Episode:
- Weekly Social Media Checklist
- Social Media Calendar: Template
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
I genuinely think a webinar is one of the best pieces of content that a small business owner can make.
They are absolutely fantastic ways to position yourself as an expert online and reach out to your audience on a personal level. However, there can often a question about the type of webinar you should create. Should you do it live? Or create a pre-recorded, evergreen piece of content?
In this week’s episode, I’m going to be answering that question. Personally, I think it’s a bit of a false choice. When it comes to the question of live vs. evergreen, you can have your cake and eat it too… so long as you have a little help (like a VA) working in the background!
View complete details on my blog post!
Links For This Episode:
- Ultimate Step-by-Step Webinar Checklist for Your Virtual Assistant
- The Ultimate Webinar Launch Planner Workbook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
How much time do you spend on social media every week?
Whether you are on a personal account or hustling for your business, social media can be a massive timesink. Many small business owners sign up for every social media platform in hopes of casting as wide a net as possible. The problem is that strategy can get expensive, both in terms of time and money.
In this week’s episode, I’m focusing on helping you narrow your social media focus to the platforms that will actually make a difference for your business. You don’t need to be on every network! With a solid social media audit, you can find out where you get the best ROI, and put your focus there to grow your followers and business!
View complete details on my blog post!
Links For This Episode:
- Jumpstart Your Social Media with 15 Free Graphics
- Holiday #Hashtag Yearly Calendar
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Have you ever expressed an interest in Pinterest?
Pinterest is one of the strangest social media networks out there. In fact, some people don’t even consider it a social media network; they call it a search engine. But either way, having a business Pinterest account can be a handy tool for driving organic traffic to your business’ website.
In this week’s episode, I’m going to break down why I think Pinterest is such an exciting social media marketing option for small business owners looking to grow their online presence. With a bit of work, your Pinterest account could quickly become your biggest web referrer!
View complete details on my blog post!
Links For This Episode:
- Pinterest Tips, Tactics, Topics & The Best Times to Post: Infographic
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Do you follow any influencers on social media?
Wouldn’t it be fantastic if one of them decided to share one of your posts? It’s 100% possible, but only if you are posting content that people might want to see. If your social media isn’t firing on all cylinders, it will be hard (if not impossible) to get an influencer to notice you. That’s where doing a social media audit comes in!
In this week’s episode, I’m going to break down some of the ways a social media audit can help you rebuild your social media from the ground up. By taking a close look at your analytics, key posts, and your ideal client avatar, we can give your social media a big boost, maybe even attracting some influencers to take a second look at your content!
View complete details on my blog post!
Links For This Episode:
- Making the Most of Social Media: Workbook
- Write Your Own Business Plan: Workbook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
The power of a fantastic sales funnel cannot be overstated.
All small businesses should have a sales funnel! Unfortunately, many small business owners don’t have the time, energy or know how to create one or find that the funnel they have isn’t as successful as it could be. Often, customers don’t even reach the landing page, meaning that there is a problem with the overall strategy. It can be super frustrating!
In this week’s episode, I’m going to explain exactly how a digital marketing team like ours can help you work out all of the flaws in your sales funnel and get visitors excited about your landing page! It all begins with an audit…
Or, if you don’t have a funnel, we can build one for you and fill it with a raving audience that is just waiting to convert!
View complete details on my blog post!
Links For This Episode:
- The Ultimate Step-by-Step Website Audit Workbook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Creating a webinar is one of the smartest moves a small business owner can make. It not only helps position you as an expert online, but it’s a fantastic way to convert your audience into paying customers! However, there is this one little fear that I hear over and over again: What if no one shows up?
In this week’s episode of Digital Marketing Made Simple, I’m going to explain how our digital marketing team can help you fill up your webinar with eager participants! With an effective digital marketing strategy and pre-webinar prep, and post-webinar follow-up we can ensure that everything goes off without a hitch, leaving you with a satisfied audience who are ready to be converted!
View complete details on my blog post!
Links For This Episode:
- The Ultimate Webinar Launch Planner: Workbook
- The Ultimate Step-by-Step Webinar Checklist for Your Virtual Assistant
A question I often get is, “When it comes to online marketing, which is better? Social media, or email marketing?”
The answer is far from simple, but I can tell you that email marketing has some distinct advantages over social media. For one thing, you own your email list. If a social media network shuts down or there is a database breach, you could lose many of your followers. With email marketing, that isn’t an issue! For another thing, email marketing has the highest ROI!
So in this week’s episode, I’m going to be going through email marketing and why it’s such a remarkably versatile and useful way to connect with your clients. Social media marketing can show an incredible ROI, but email marketing is at the very foundation of most every digital strategy!
View complete details on my blog post!
Links for this episode:
- Discover Your ICA (Ideal Client Avatar) Template
- Identify Your Core Lead Magnet Workbook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
We all love being surrounded by lovely visuals, which is certainly true in digital marketing!
Every ad (even ones that are 95% text) uses graphic design to make them attractive to the eye. While most small business owners obviously can’t afford a full-time graphic designer, that doesn’t mean you don’t need one. Everything you turn out, from your branding and website to social media posts and emails, requires a visual touch. Thankfully, you can contract someone with graphic design skills to step in and save the day whenever you need something to look pretty, striking, or even “business-like.”
Here are some of the ways that a graphic design team can boost your business!
View complete details on my blog post!
Links for this episode:
- The Ultimate Product Launch Planner Workbook
- Jumpstart Your Social Media with 15 Free Graphics
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Do you feel that your social media growth has stalled?
One of the most frustrating parts about creating an online community is the feeling that it isn’t growing. You start pages for your businesses on Instagram, Facebook, Pinterest and invest hours and hours into them, only to see your followers tick up one at a time in slow motion.
Many social media “experts” will tell you that the trick to social media is perseverance, and I agree with that. However, it’s important to remember that spending hours every day on social media is NOT your job! And it’s NOT a good use of your time! You’re a small business owner with a ton of daily responsibilities, not to mention you should be spending the bulk of your time on that one thing that only you can do. Spending your time on Instagram is not one of them.
You may be wondering how you can grow your social media if you aren’t supposed to be spending your time doing so, right? In this episode, I will go over how a digital marketing team can handle the daily engagement, figure out the best groups for your business, discover hashtags for your specific audience, create content that is engaging, and help you succeed with your Instagram Stories!
Hiring a digital marketing team with social media marketing experience is an excellent investment for any small business owner.
View complete details on my blog post!
What do you think when you hear the words “content creation.”
Whenever you sit down at your desk to write something, you are arguably creating content. Whether that be a private email, a newsletter for your business, or a public blog, it’s all content. The only difference is the audience that the content is meant for.
Content creation is one of the most time-demanding aspects of being a small business owner. You can eat up an entire afternoon by writing a blog post, trying to fine tune every detail to get your message across to your audience. Or what if you get hit by writer’s block? That’s why many small business owners have taken to using a virtual assistant to write the vast majority of their content.
In this episode of Digital Marketing Made Simple, I will have you consider the amount of time that you’re spending working on content. Think about all the ways you can better spend your time doing things that only you can do to grow your business, rather than wasting your energy on things that someone else could do instead.
I will share five ways you can use a virtual assistant to revolutionize your business’ content marketing strategy! How great does that sound?!
View complete details on my blog post!
Links for this episode:
- The Blog Breakdown Workbook
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Are you consciously aware of how you purchase products?
I’m not talking about the process of paying for the items in your cart. I mean the process that begins the moment you become aware of a product or service to the moment that you use it. It’s known as a sales funnel, and you need to be mindful of it for any marketing strategy to work.
In this episode, I am going to discuss how sales funnels are essential for any business that sells its products or services online. They are one of the most important pieces of automation that you can invest in, while also being one of the most complicated. Each step has multiple pieces, and each must be flawlessly executed to get the customer through the funnel.
If you’re ready to kick your income into high gear, take a listen and let’s go over the steps of a sales funnel together!
View complete details on my blog post!
Links for this episode:
- The Ultimate Product Launch Planner Workbook
- Let's Chat
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
When it comes to website traffic, organic is my favorite, and not just because I run an earth-friendly eco-blog!
In digital marketing, organic traffic refers to folks who visit your website from unpaid sources, like Google searches or regular social media posts. Unlike paid traffic that comes from Facebook ads and other kinds of advertising, organic traffic is, well, free!
There are dozens of ways to boost organic traffic to your site, but many small business owners may lack the time to put them into action. In this episode, I am going to share how a virtual assistant can put together an organic traffic strategy that will boost your search engine ranking and drive more of your ideal customers to your website!
Check it out for some of my favorite techniques!
View complete details on my blog post!
Links for this episode:
- The Ultimate Step-by-Step Website Audit Workbook
- Let's Chat
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
The beauty of social media marketing is that a small business can make a major impact… with the right ads!
Facebook has become one of the most indispensable digital marketing outlets for small businesses. Not only does it give them access to a potential audience of billions, but it’s also super cost-effective. Anyone can create a Facebook ad that can be seen by thousands of people every day; you only need to know how to do it effectively.
In today’s episode, I will dive into the details of creating an account, how to perform audience research, the writing, and designing of an ad, how to monitor and tweak it, and build on your success! A lot goes into Facebook ads, and hiring a virtual assistant to do the work for you with the know-how will allow one less thing for you to worry about on your plate.
View complete details on my blog post!
Links for this episode:
- Facebook Ad Writing: Workbook
- Let's Chat
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
How often do you find yourself overwhelmed by your daily to-do list?
As a small business owner, I know how quickly a to-do list can balloon to impossible lengths. There are always so many things to get done and only so much time to do them.
When you run a small business, countless small tasks are on your shoulders as you most likely wear several different hats. In larger organizations, these tasks would be the responsibility of dedicated employees, but you likely can’t accord a full-time worker to take care of your social media, for example.
This week, I am going to discuss some of my favorite strategies that you can use alongside hiring a virtual assistant with automation!
Does it sound like a dream to automate some of your processes in sales, client onboarding/offboarding, social media, invoicing, and project management? Dream no more! Tune into this episode and let's start to lighten your load.
View complete details on my blog post!
Links for this episode:
- 8 Steps to Automating Your Client Onboarding: Workbook & Checklist
- Let's Chat
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Wait! Stop! Don’t post that photo of your dog on your Instagram!
Ok, maybe I was overreacting slightly (it’s not like the internet can’t use a few dogs). But you should know that countless small business owners are making simple mistakes when using Instagram to promote themselves and their business.
Instagram is my current favorite of all the social media networks. It’s a place where you can simply enjoy your friend and followers’ content. No spammy games, random news stories, and other kinds of unwanted content. Instead, you follow people and businesses, and their content comes up. Simple and easy!
In today’s podcast, I am sharing my top 10 DON’Ts on Instagram so that you can create a place where your followers will love to visit! Check it out!
View complete details on my blog post!
Links for this episode:
- Making the Most of Social Media: Workbook
- Let's Chat
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Over the last year, did it ever feel like you're working much more for less?
For many people, their dream is to work from home. They believe that it will give them freedom! No more commuting in the morning and evening, they can have lunch in their own kitchen, if their kids need them, they can be there. Here is the thing, though… It's a trap! Haha!
Working from home isn't the pleasure cruise that many people think it is. When you work from an office, quitting time really is quitting time. There is a clear line between being at work and being at home. But when you work from home, that line quickly becomes blurred. Very blurred.
Over the 20 years that I have worked from home, I’ve learned a lot of tricks to keeping productivity up when faced with the challenges that work from home life can bring so that you can be successful in your small business! Some tips you will discover in this episode are:
- Optimizing Your Time
- Creating a Master To-Do List
- Building Your Products and Services
- Building Your Team
I know that working from home can feel like you are doing the job of 3 + full-time employees. Hiring a virtual assistant is the fastest and least expensive way to increase your productivity!
View complete details on my blog post!
Links for this episode:
- How to Use a Virtual Team to Grow Your Business and Get Your Life Back: Workbook
- Let's Chat
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
I hear a lot of people compare the New Year to a blank piece of paper.
On the one hand, that’s great! A fresh slate! On the other hand, there is nothing scarier than a blank piece of paper when you need to fill it with ideas.
Just a few weeks ago, I sat down at my desk to create my 2021 editorial calendar. That’s where I put down all of the topics that I want to cover in my podcast, blog, webinars, and YouTube videos. Let me tell you, coming up with 52+ fresh ideas is NOT easy!
And I know that I’m not alone. Many of the small business owners I talk with also have trouble generating content ideas.
As a professional digital marketer and content creator - I am no stranger to these struggles. In today’s podcast, I will share ways to stimulate ideas when it comes to content creation. I am happy to say that you will quickly come up with your content with these tried and true steps in no time!
Are you ready to save time and get started? Tune in now!
View complete details on my blog post!
Links for this episode:
- Content Calendar: Template
- Social Media Calendar: Template
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
What is the secret to finding and working with a virtual assistant team?
Simple: you need to connect with the right people. Trust me, I know this from personal experience!
Years ago, I was a "lone wolf" virtual assistant. While my business was thriving, I certainly wasn't. The stress was starting to get to me. And even worse, because I was doing EVERYTHING myself, I was limiting my business's growth. I couldn't take on new clients because I didn't have the time and resources.
All of that changed when I hired my first virtual assistant.
Today’s episode is all about the benefits you receive when working with myself and my team with one point of contact: me! With extensive experience and education in copywriting and editing, graphic designing, to digital marketing, I will explain how our team can take on any task your small business has to help keep you in your zone of genius.
You don’t need to go at this small business owning thing alone. We’re here to support you!
View complete details on my blog post!
Links for this episode:
- How to Use a Virtual Team to Grow Your Business and Get Your Life Back: Workbook
- Word of the Year Card
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Have you taken the time to think about how people get to your website?
We are firmly in the age of the internet, most definitely, but there are still countless small businesses out there that maintain a “real world” focus on their company. The online part of their business isn’t given as much thought and focus as it should.
First off, online IS the real world. Everything we do is online nowadays. Even before the pandemic hit, online sales and interactions were starting to outnumber in-person interactions. If you aren’t actively marketing online, then your business is going to suffer.
Whether you have a sales funnel in place or you have no idea what a sales funnel is, you don’t want to miss this episode! I am going to chat about everything from the online building portion of a sales funnel, to the “getting to know you” stage, to the selling and sealing the deal of your product!
The best way to get people to your website is to create an online sales funnel. Are you ready to get started?
View complete details on my blog post!
Links for this episode:
- How to Use a Virtual Team to Grow Your Business and Get Your Life Back: Workbook
- 7 Powerful Ways to Kickstart Your Digital Marketing
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Do you have big business plans for the new year?
With the previous year in the rearview mirror, I’ve been putting a ton of thought into revamping my business plan. I’m a firm believer in coming up with a new business plan every January. In this year’s plan, I’ve been specifically focusing on ways I can grow my brand through digital marketing.
Are you curious about some new ways that you can grow your brand? In this episode, I will share 4 tried and true ways to grow your brand in the new year. Follow these steps to be sure to boost your business success in 2021:
- Show more personality - you are the founder of your small business, and your personality impacts every aspect of it.
- Grab onto connection points - What are you known for? What are your connection points? You should ask some of your current clients, friends, and family. Then, once you figure them out, start to put them into your marketing.
- Work on visibility methods - you want to be on multiple platforms for the win. Do that, and your brand will be growing in no time!
- Build connections into relationships - write your social media posts to create a connection between you and your followers. If you notice someone commenting on one of your posts, that’s a great excuse to start building that connection into a relationship.
View complete details on my blog post!
Links for this episode:
- 7 Powerful Ways to Kickstart Your Digital Marketing
- My Cute Dogs
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Sometimes, I wonder how I manage to get through my daily to-do list. I'm working with dozens of different clients who work in several industries. It takes a lot to keep everything straight (which is why I live by my project management system).
So keeping things organized is the easy part! Getting it all done on time and perfectly, that’s a bit more work. That’s why I have a team!
In this episode, I share what it takes to have an organized and thriving online business and how a virtual assistant team helps me do this. Not sure where to start? Learn who your first hire should be and how to discover them, how to manage the growing expenses and the perks of having a virtual assistant team! You can grab my free download on How to Use a Virtual Team to Grow Your Business and Get Your Life back: Workbook (link below). Anxiety and exhaustion aren’t necessary when running your own business, trust me - been there, done that! Hire a team!
View complete details on my blog post!
Links for this episode:
- How to Use a Virtual Team to Grow Your Business and Get Your Life Back: Workboo
- 7 Powerful Ways to Kickstart Your Marketin
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
For some small business owners, the idea of presenting a webinar feels almost crazy. It's simply not in their frame of reference as far as marketing strategies go. But I'm here to tell you that webinars are among the most effective marketing techniques for positioning yourself as an expert online! I have seen them bring in new customers for my clients again and again!
In this episode, I dive into ways that a virtual assistant can help make your webinar a huge success! From choosing a winning topic to writing a script and designing your slide deck. A virtual assistant can help you take the first small steps towards creating a presentation that could entirely change the way you market your business online!
View complete details on my blog post!
Links for this episode:
- The Ultimate Step-by-Step Webinar Checklist for Your Virtual Assistant
- The Ultimate Webinar Launch Planner: Workbook
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
How much time every week do you spend on your social media?
I’m not just talking about writing it. Oh, and don’t get me started on finding the perfect image to go with the text! Creating compelling content is only one of the keys to social media marketing success. So much more needs to go into it if you genuinely want to build your audience and convert your followers into paying customers!
Thankfully, there is a great shortcut that will not only save you hours of your week but also give you an expert insight into how social media works.
You can hire a virtual assistant! In addition to explaining how a virtual assistant can help you save time and boost your engagement, I am going to share with you tried and tested tips on what you can do to achieve social media growth.
View complete details on my blog post!
Links for this episode:
- Instagram before focusing on engagement
- Instagram after focusing on engagement
- Free Workbook: Making the Most of Social Media
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In some ways, this year feels like it has dragged on and on. And in other ways, it feels like it’s zipping by! I realized this week is Thanksgiving! Then, I started to think about how I haven’t started my holiday shopping yet! As a small business owner, there is nothing like shopping for client gifts to make the holiday stresses pile up!
But guess what?! You don’t have to do it alone! In this episode, I will share how partnering with a virtual assistant during the holiday season is a great way to free up time in your schedule so that you can spend your time having fun with your family!
In addition to sharing all the benefits of working with a virtual assistant over the holiday season, I will share some great gift ideas from small to big on how to spread holiday cheer with your clients and team.
View complete details on my blog post!
Links for this episode:
- Holiday Gift Designs
- Graphic Design & Branding Collateral
- 8 Steps to Automating Your Client Onboarding: Workbook & Checklist
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Something that I tell all of my clients is that they can't do everything themselves. No matter what stage your business is in, there will always be projects and tasks that eat up time and sabotage your day. For these reasons and more, it pays to hire a virtual assistant (like me!).
In this episode, I'll explain just what a virtual assistant is and what they can do for you. It starts with small but frequent day-to-day tasks like keeping up with email and clients. But a virtual assistant can also help with large-scale projects like product launches, webinars, graphic design, and the "I didn't realize it took this much time" task of keeping up with your business' social media.
Beyond explaining the benefits of a virtual assistant, I offer advice on how to find one, a story of how I learned that even a VA could use a VA, and more.
View complete details on my blog post!
Links for this episode:
- Free Workbook: Write Your Own Business Plan!
- Free Workbook and Video: How to Use a Virtual Assistant Team to Grow Your Business
- Successful Culture International
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Everyone talks about Black Friday when it comes to sales season, but don't discount Cyber Monday! A post-Black Friday sale day focusing on online-only deals, 2020 is an ideal year to focus your efforts on Cyber Monday deals to attract new customers and clients.
In this episode, I discuss why you should consider taking advantage of Cyber Monday and offer up several ideas that can work for several types of businesses. After all, I've been in marketing for over 20 years! Some of the ideas I'll cover include:
- Offering deals and freebies
- Special events
- Product bundles
I'll also explain how you can tie your existing marketing efforts into Cyber Monday, from your newsletter and social media to limited-time landing pages and "decorating" your website. Don't miss my free Making the Most of Social Media workbook below, too!
View complete details on my blog post!
Links for this episode:
- Free Workbook: Making the Most of Social Media
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Releasing content regularly—whether its blog posts, videos, social media content, or podcasts—can be a ton of work, and trying to create all that content every week can be a never-ending process. How can you ever get ahead? Easy: Batch it!
In my 20+ years in the digital marketing and virtual assistant industry, I've learned that the only way I can keep up with my own business' marketing and still be there for my clients is the batch method. Batching content means creating up to a month's worth of content at once. You will be amazed at how much time and stress this will save you.
In this episode, I discuss the hows and whys of batching content, but most of all, what kind of content is perfect for this method. Blog posts, podcasts, videos, and more are ideal for building in groups, and I'll cover details about all of these, plus six steps to follow so you can do it yourself.
View complete details on my blog post!
Links for this episode:
- Free Download: 3-Month Content Calendar
- Free Download: Blog Breakdown Workbook
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
There are so many aspects to running a small business—believe me, I know! Regularly updating your website may not sound like something you must do, but ensuring your website is user-friendly, mobile-optimized, and presents your business in an effective and eye-catching way all contribute to your success. And since having an online presence is more important than ever, this week, I'll be talking about why these details matter and how you can examine your site's effectiveness.
I'll discuss the following key components that go into an excellent website design:
- Do-It-Yourself Tools: How useful are they?
- Self-Tour: Visiting your website as a customer would and examining the user experience.
- Homepage Audit: First impressions matter and your homepage is no exception.
- Branding Matters, Too: It's essential to have an attractive and engaging company logo, as it is a visual representation of your business. What message does your current logo send to potential customers?
- Navigation: It's easy for website navigation (or menus) to get cluttered over time. You'll want to make sure navigating your site is not confusing for people.
- Calls-to-Action: Regardless of your industry, there is at least one major thing you want customers to do when visiting your website, so hone in on that and make it a focus.
- Functionality: More people browse the internet on their phones than ever, so it's never been more critical to ensure your site looks great and is fully functional regardless of how people access your site.
- Web Copy: Engaging, story-driven copy will keep people interested, and properly optimized copy is also a key component of SEO (Search Engine Optimization), which will draw more people to your site via search engines like Google.
View complete details on my blog post!
Links for this episode:
- The Ultimate Step-by-Step Website Audit Workbook
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
In business, it's critical to follow up. If you leave potential customers and clients to their own devices, the chances are that they will get distracted by their daily lives. To keep them as active prospects, you need to nurture the relationships. A great way to do this is through an email nurture sequence. With several short and simple emails, you can start to build a relationship and eventually lead your new email subscribers to become full-fledged clients!
In this week's podcast, I'll explain the importance of your email list and why you can't rely on your social media following alone. But more importantly, I'll discuss what goes into creating a nurture sequence, starting from a lead magnet to your first email to new subscribers, and a structure for subsequent follow-up messages.
Finally, we'll talk a bit about two vital parts of any email campaign. This means ensuring you're offering an enticing Call-to-Action (CTA) and the importance of sounding authentic, so your readers don't feel like they're reading form letters or fill-in-the-blanks templates.
I hope you find this information helpful and don't miss my free checklist linked below!
View complete details on my blog post!
Links for this episode:
- Episode 16: How to Create a Lead Magnet Funnel
- Free Checklist: 8 Steps to Automating Your Client Onboarding
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
As a small business owner, I've faced countless difficulties throughout my career and made my share of mistakes along the way. Since the next best thing to learning from your own mistakes is learning from someone else's, I decided to share some of the biggest mistakes I've made in my 20 years of running Jennie Lyon Digital Marketing and Virtual Assistant Services. The good thing is that I now know how to learn from those mistakes. But trust me, that wasn't easy!
Today I will revisit several of these situations and share the lessons I learned along the way! Here are some highlights of what you'll find this week:
My wake-up call to hire my own Virtual AssistantIronically, despite being a Virtual Assistant and knowing how helpful it is for business owners to rely on my help, I told myself for years that I didn't need a VA of my own. Instead, I would keep trying to do everything myself, no matter how unsustainable it was. Eventually, I took my own advice and saw my business thrive.
Growing my teamAlong the lines of hiring a Virtual Assistant, my resistance to hiring team members was also holding me back. Just because I CAN do every part of a project by myself doesn't mean I should, even if there was an unlimited amount of time in the day. By learning where and when to delegate, I've been able to serve my clients better and get my life back.
Putting off my health and well-beingIf you're a workaholic like me, you know how easy it is to get wrapped up in work and put off things like exercise. I fell into this trap, causing no shortage of adverse effects on my life and health. I had to experience this as a reminder that yes, you really need to consistently take care of yourself for many reasons. Staying healthy—besides the obvious benefits—even will benefit your work life. Getting back into my routine was one of the best things I ever did for myself.
View complete details on my blog post!
Links for this episode:
- Free workbook and Video: How to Use a Virtual Assistant Team to Grow Your Business & Get Your Life Back!
- Workbook: The Ultimate Webinar Launch Planner
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Launching and running a webinar—or series of webinars—requires an incredible amount of work. So much goes into the preparation, planning, and post-presentation of a webinar in addition to the event itself. It can be a daunting prospect, but I'm here to help you make sense of it all.
In this episode, I'll cover the whole webinar workflow, starting with initial research and planning. That means making sure you write down everything about your topic that you will want to cover, writing a script, and having the visual aspects of your webinar ready.
After that, it's prep time! Rehearsing your presentation is vital to help you feel more at ease and familiar with what you will be saying.
A virtual assistant can help with these parts of the webinar process, but perhaps the area where the extra hands are most helpful is during the webinar itself. I've helped many clients present their webinars by being on-hand with audio/video advice along with monitoring the chat, related resources, follow up emails, you name it!
Listen to the full episode for all the details on how a virtual assistant like me can help ensure your webinar goes off without a hitch!
View complete details on my blog post!
Links for this episode:
- Free Checklist: Step-by-Step Webinar Checklist for your Virtual Assistant
- Workbook: The Ultimate Webinar Launch Planner
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
So many people focus solely on building their social media following that they forget they don't actually OWN their followers. You're at the mercy of Facebook, or Twitter, or Instagram. If something happens, you're out of luck. That's why your email list is so important, though the tricky part is to build that list.
Over my 20+ years in the marketing field, the best way I've found to build your list of clients (and potential clients) is with lead magnets. So in this episode, I'll explain why lead magnets are so effective and important (you might not believe my recent Facebook experience that reinforces this belief!).
Along with discussing how lead magnets, funnels, and nurture sequences benefit you and why you should be offering them, I also talk about some specific examples of lead magnets that I use that are so effective, my clients want to adapt them for their own businesses! You can find those links below, along with several workbooks that I reference in the episode.
View complete details on my blog post!
Links for this episode:
- How to Identify Your Core Lead Magnet: Workbook
- Free Lead Magnet Downloads
- How to Use a Virtual Team to Grow Your Business and Get Your Life Back: Workbook
- Write Your Own Business Plan: Workbook
- 8 Steps to Automating Your Client Onboarding: Workbook & Checklist
- Laurie Palau Clutter Quiz
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
This week, I'll share tips on effective copywriting to deliver content that is genuinely engaging and gets your clients (or potential clients!) to take action. I'll be discussing copywriting across a few main sections, from copy types to style, and more:
Types of Copy for Digital Marketing
- Lead Magnets: An enticing lead magnet—preferably with a free offering—is an essential starting point.
- Email Campaigns, Nurture Sequences, and Newsletters: Recurring newsletters and nurture sequences keep customers engaged, and your brand and services in front of them.
- Website and Landing Page Copy: On your website home page—and especially on landing pages—you want to maintain a focus when it comes to your copy. Too much text or unclear direction are signs of a poorly-conceived landing page.
- Blog Posts: Well-written and thoughtful blog content are the bread and butter of website marketing and SEO boosting. Depending on your company, this can take multiple forms, from written blogs to podcasts to recurring videos.
Copywriting StyleIn this section, I'll discuss what makes the difference between good copywriting and bad copywriting. While I can sum up the differences in two words—readability and relatability—there's a bit more to it!
Inspire People to Take Action!Of course, you want your copy and marketing to encourage people to take action, but it's important not to write copy that only screams, "sales, sales, sales" all the time. The trick is to be upfront about your offerings and explain why you want a customer to take action without annoying them or turning them off. It's crucial to maintain a laser-like focus on a single Call to Action and write your copy with that in mind.
How to Deal with Writer's BlockIt doesn't matter if you're a professional novelist, reporter, or marketer: Writer's block can strike at any time. Thankfully, I have several effective strategies for dealing with it, and one of the most helpful is to have copywriting templates on hand.
Finally, Know Your Ideal Customer AvatarIt's a common mistake for small business owners to cast as wide a net as possible to bring in more people. Unfortunately, this is not very effective, which is why it's essential to know your ICA (Ideal Customer Avatar)—who they are, what they like, respond to, and more—and tailor your messaging accordingly.
View complete details on my blog post!
Links for this episode:
- Free Workbook: Discover Your ICA (Ideal Customer Avatar)
- Free Workbook: Blog Breakdown
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Last week's podcast episode was all about the ins and outs of auditing your website. This week, I'll be talking about auditing your social media presence. Social media isn't optional anymore; it's a necessary part of owning a small business, so you'll want to make sure your social media works for you!
There are so many social media platforms out there, but don't let that scare you. I'll cover some of the main ones useful for small (or any!) business: Facebook, Instagram, LinkedIn, and Pinterest.
I'll detail many areas to research to get started on this audit, including:
- Keeping records of your stats
- Branding (logos, images, fonts) consistency
- Keywords, hashtags
- Ensuring your accounts are in good standing
- Making sure links work
- Checking profile info for accuracy
Next, we get into some of the more technical aspects of each platform to evaluate how they perform. (Don't worry, it's not too technical!) This step involves using built-in analytics tools to discover your top-performing posts and content types. By learning what resonates with your audience, you can use it to guide new content. A great way to track and plan this content is by creating a social media calendar—look below for a link to my free template.
Another vital aspect of this evaluation step is continually monitoring how your content is performing on each platform, which includes deciding which platforms are best for you. Even if you learn that one may not work well, that's okay! It tells you that you can either try and improve that one or focus your efforts more on the platforms with the audience and engagement that works for you.
Once you've finished this evaluation phase, one of the most essential things you should do is to boost your bio/about info on each platform. This copy will give your visitors some context about you and what you offer, and should be story-driven, infused with your personality, and focused on benefits. Each platform has different requirements for length, from Instagrams's very short 150-character limit to the additional space afforded by Facebook and LinkedIn. Regardless of platform, you want to optimize your bio to be succinct and to the point, so users can get an idea of who you (and your business) are in as short a time as possible. Think of this bio copy as a quick "elevator pitch" to quickly deliver the most important information.
If you want some help juicing up your social media, I offer several free resources on my website, such as workbooks and templates, which you can download from the links below!
View complete details on my blog post!
Links for this episode:
- Social Media Calendar Template
- Facebook Ad Writing Workbook
- Making the Most of Social Media Workbook
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
I can already hear you asking: What is a website audit, and why should I do one? You built your website or hired someone to make it, so aren't you done now? The secret? A website is never done! New updates, features, and design trends come into play regularly. Maybe you were happy with the design a couple of years ago, but are you still content? Is it as effective as it could be, and optimized for mobile devices?
A successful audit will cover the full range of someone visiting your website from the first thing they see ("Point A") to the last action you want them to take, such as contacting you or making a purchase ("Point Z").
These are just a few aspects of a website audit, but you can get a sense of what we'll be covering in this week's podcast. Below is a rundown of the general main sections included in a website audit, which all fall into "frontend" items (what visitors will see) and "backend" items (the behind-the-scenes building blocks of your site):
Branding - Think of your website branding like a storefront window. The look and feel that you present is what will determine how effectively it pulls people in. You want to determine if your logo correctly represents you or your business and delivers the right message. Since this is one of the first things people will see, that leads us to the next item:
Home Page - The first thing I do during a website audit is to browse the home page to get a feel of the general user experience, from the branding to the "above the fold" content (the first things people see). Next, analyze that content: Is there enough/too much? Is the copy presented in a user-friendly way, or is it a single giant paragraph? This page needs to be easy to read and convey what you offer as briefly as possible.
About - A good about page will humanize you, give visitors a sense of who you are, and how and why you created your business. I learned long ago that my about page gets a ton of traffic since people want to know who I am, so I often recommend including an opt-in here to encourage people to sign up for my newsletter.
Services/Products - Whatever it is you offer, you'll want your service or product pages to have a consistent look for ease of use and "scannability." Make sure your copy is easy to digest with smaller paragraphs and bullet points when possible. Including Calls to Action here can get your services and product pages to convert for you.
Blog - Blogs are good for SEO (search engine optimization) and to help position yourself as an expert in your industry. Plus, the more free content that you offer, the better. One of the more important things you should do when auditing is to ensure links inside blogs still function. Especially on older posts, it's common to find broken links. But people can still find these posts useful, so you want to make sure everything still works properly!
If you have a blog already, you'll find that you can get a real sense of the most popular content with your readers by checking your website analytics and using that as a guide for future content and blogs.
Contact - You'll want your contact page to be crisp and clean, simple, but informative. An effective contact page contains your contact info (email, phone, social media, or any avenues you want people to use to contact you), a Call to Action, and physical location if applicable.
Last are those "backend" items. These are things that visitors don't see, but are vital for keeping your site running correctly and effectively.
Security - Ensure you have an SSL certificate, and if you don't have any security plugins installed, you should! You'll also want to ensure you're using secure passwords, keeping plugins up-to-date, and enabling security options.
SEO - Optimizing your pages and posts for search engines is a must to get the most traction online. If your site is on WordPress, I recommend a plugin like Yoast SEO to help guide you for this step and ensure every page is optimized for maximum reach.
Website audits can take a couple of hours if you're to give every corner of your website a proper look. I recommend a full audit once a year, while general maintenance is an ongoing task that you should do at least monthly.
If all this sounds like a lot of work, it is! But I am here to help: See the links below to get a free download of my Ultimate Website Audit Workbook! Of course, if you don't have the time or resources for a website audit, we do these all the time, so don't hesitate to contact me to learn more.
View complete details on my blog post!
Links for this episode:
- Free Download: Ultimate Website Audit Workbook
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Thirty years ago, one of the best ways for businesses to connect with customers was in their cars, due to the ubiquity of people listening to their radio on the way to and from work. In the classic spirit of "everything old is new again," we're now living in a time where people are consuming "radio" shows similarly: The only difference is the medium!
Like radio, there are podcasts out there for any topic, but at a much larger scale. Also, like radio, listening to podcasts is free, so if you're wondering what goes into creating a podcast so you can get your voice out there, this is the episode for you!
In these 21 minutes, I'll discuss the prep work that you can expect to produce a show, best practices, what to consider if you intend on hosting guests, and more. Here is an overview of the main points of this week's show:
- Necessary Equipment: One of the most critical components is a high-quality microphone, and you can do this for less investment than you may think. A pop filter is inexpensive and will further improve your audio. Finally, audio editing software to put your show together is available for all budgets.
- The Details: Beyond the audio, you will also want to have professional-looking graphics to make your show stand out in podcast directories, written show notes (like these!) to describe each episode, and a plan for marketing and sharing your show to give it as much traction as possible.
- Prepping the Podcast: Before you turn on that mic, you want to know what you're going to say. Depending on your comfort level and style of show you aim to produce, you could write a script or simply wing it. I prefer the script method, but as long as you have a plan, you will be prepared!
- Recording: There are many factors to consider when recording, key among them is getting used to speaking indirectly to an audience you can't see, and ensuring a proper work area. You'll want your devices on silent, and notifications off if possible to minimize distractions, especially anything that may make a sound. Even more important is making sure the room you're recording in won't produce echoes and is free from background noise and interruptions.
- Keeping on Schedule: As a small business owner, you already have recurring tasks that take up your time, but you need to keep in mind that regularly-released content is a vital part of marketing. Planning your upcoming podcasts and even recording ahead of time can keep you on track.
- Guests: Regardless of your industry, there are bound to be people that would be a good fit as a podcast guest. You could invite someone on for a straightforward conversation about a topic, or make the show about the guest and interview them about their field of experience. One bonus here is that you can both benefit from each other's audiences and cross-promote your show.
- Sponsors: If you listen to podcasts, you have undoubtedly heard "sponsored by" messages (just like those radio shows again!). While you may not be able to get a large company as a sponsor early on, it's still worth looking into smaller companies. Sponsors can boost your credibility along with your income.
- Recycling Content: In episode 11 of my podcast, I discussed the benefits of recycling content for different purposes, such as repurposing parts of an audio podcast for a written blog, or parts of that blog as a newsletter. Getting the most mileage out of anything you create will save you a ton of time.
- Creating New Content: Offering additional content with a podcast can also help encourage people to listen. For instance, in my links below, you can download my brand-new free guide, "Getting Started with Podcasting!"
View complete details on my blog post!
Links for this episode:
- Free Download: The Complete Guide to Starting Your Own Podcast - Workbook + Checklist
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Webinars are a great way to prove your knowledge in your field. They let your clients see you "in person" and interact with you, something they may not otherwise be able to do.
In this episode, we'll talk about the pros and cons of webinars (the pros definitely outweigh the cons!), why you'd want to host them, methods for repurposing webinars, and what to do after they air. Webinars are a great tool, but they still require planning!
Below are the main steps I'll cover to get you started in creating a webinar for your own small business.
And don't miss the links to my two free webinar workbooks below!
- Watch Some Webinars! - Watching how others present webinars will give you a feel for what works. I'm happy to send you links to some of my favorite ones for your review!
- Choose a High Converting Webinar Topic - You want people to show up, so do some research into what your audience likes, and you'll have a good pool of topic ideas.
- Give Your Webinar a Catchy Title! - Your title matters. Beyond using it as a guide to maintaining your focus, you want something that grabs peoples' attention and makes the value of your webinar clear upfront.
- Research, Writing, and Your Slide Deck - No matter how much of an expert you are on your subject of choice, it pays to research, plan, and write down as much as you can to make sure you don't miss anything worth presenting.
- It's All About the Slide Deck - Beyond having valuable information for your webinar, you want to present it compellingly. Don't underestimate the importance of a professionally-designed slide desk to keep people engaged.
- How to Fill the Seats - There are many great methods for making sure people are aware of your webinar, so use every avenue you can!
- Presenting the Webinar - It's completely natural to be nervous about speaking in front of an audience. Sticking to your script and understanding that nobody likes how they sound when recorded (it's not just you!) are two surprisingly useful things to keep in mind.
- Make Sure You Have Tech Support - Even with all the preparation time in the world, you want to plan for the unexpected. Whether it's an audio, video, or slide issue, it's essential to have backup plans and, most importantly, backup people to help out in a pinch.
View complete details on my blog post!
Links for this episode:
- Ultimate Webinar Launch Planner: Workbook
- The Ultimate Step-by-Step Webinar Checklist for Your Virtual Assistant
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
SEO, or Search Engine Optimization, is vital for getting people to see your content, but not everyone knows how it works. Luckily, that's what I'm talking about this week! In this episode, I'll explain what SEO is all about, and more importantly, how you can tailor your site to fare better in search results.
Proper SEO includes defining what you want to accomplish through optimization and how to reach those goals. I'll also explain your content's importance, go over proven "good" SEO practices, and explain "bad" techniques to avoid that can negatively affect your search ranking.
Below is an overview of the tips I'll share in this episode:
- Set Goals: Like all of your marketing efforts, you should first start by setting specific, measurable SEO goals.
- Create a Strategy: This includes keyword research for yourself and competitors, to see what works for them.
- Use the Right Tools: I discuss three of my favorite SEO tools that help with everything from analysis to content and keyword suggestions.
- Content is Still King: It's essential to have your site configured properly. Even more important is having relevant, unique, and well-crafted content that makes all the difference in bringing more people to your site.
- Is There Good SEO and Evil SEO? Yes! It's equally important to use "whitehat" techniques as it is to be aware of and avoid "blackhat" methods.
View complete details on my blog post!
Links for this episode:
- Download My SEO Workbook!
- SEMrush
- Neil Patel's Ubersuggest
- Yoast SEO Plugin
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
With how much work you put into your content, wouldn't it be good to get extra mileage out of it? Not only can you do this, but you should! Repurposing content for different mediums and formats is an essential strategy for getting the most return out of the time you put into creating it in the first place.
Once you both understand and embrace the idea of reusing content, the question is, how? In this episode, I share eight ways to repurpose your content, including written blogs, podcasts, videos, newsletters, and more.
- Get Your Content Out Everywhere! If it’s a podcast, make sure that you have it automatically going out to all of the podcasting sites!
- Transcribe it! If it’s a podcast or video, make sure to get a transcription of it for your website SEO!
- Clip the Audio: You can clip your content into mini audio pieces that are perfect for sharing on social media.
- Turn it into a Blog: If your content is not a blog, make it one! Blog posts are one of the best ways to drive traffic to your website.
- Article Submission: If it’s a blog, make sure to submit it to Medium and other article submission sites to get it out to a broader audience.
- Record a Video: It’s super easy to record your podcast with the video on - then you have more content to share! Or record a mini summary of the podcast for your YouTube channel.
- Send a Newsletter: If you aren’t building your email list, add it to the top of your to-do list! And make sure to get a weekly newsletter out to your subscribers.
- Turn it into a Lead Magnet: You have so much great content already, why not turn that content into a great lead magnet to grow that email list!
View complete details on my blog post!
Links for this episode:
- Content Calendar Template
- Wavve
- Lumen5
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Just like it is when growing a business, consistency is key when it comes to content creation. Especially if you're using your content to feed your opt-ins and email list (which you should!), you will see the most growth by getting your messages out to people regularly.
But once you know that, how do you go about making sure to deliver a new blog, podcast, or other content every week? That's where planning comes in, and my content calendar! Along with the link to this template (get it below), in this episode I share five main steps on consistently creating and publishing content to keep people engaged, including a full primer on using my template:
- Write it down: The first step is always to get those ideas out of your head and into actionable form.
- Finding your ideal customer avatar: Before you start publishing, consider who it is you want to attract with your content.
- Using the 3-month content calendar template: A full rundown on how you can use my template for your content.
- Recycle old content: Once you have a substantial backlog of content, consider recycling some for a new audience who may not have seen it yet. Just because you covered a specific topic a year ago doesn't mean it can't benefit someone new today!
- Create binge-worthy content: There are reasons people binge-watch certain TV shows, and finding that right hook will keep people coming back!
Links for this episode:
- Download: 3-Month Content Calendar Template
- Download: ICA (Ideal Customer Avatar) Worksheet
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Proper onboarding for new clients is essential! Not only to make sure projects run smoothly from the beginning, but to cement a solid client relationship from the get-go. But it's no secret that this process can take a massive amount of time!
The key, of course, is automating our client onboarding process. By automating basic, required tasks, you will be amazed at how much time you save. I hear from my clients over and over again how much they LOVE my client onboarding process. So much so that many of my clients hire me to create their onboarding process! In this episode, I share my eight steps for onboarding new clients. I encourage you to customize them to your needs, but this is what works for me!
- Offer a consultation: A free phone call sets the foundation of your potential relationship.
- Send a welcome kit: A well-built welcome kit should introduce your new client to you in an easily-digestible fashion.
- Get that e-signature: Use a system like DocuSign that's easy for you and your client to collect required signatures.
- Make payments easy: You need to get paid for your work, so it's vital to make paying you as seamless as possible.
- Follow up: Sometimes, clients fall off the radar (or seem to!), so keep in touch to keep them engaged.
- Kick-off call: Dig deep into your client's business needs, strengths, and weaknesses so you know precisely how you can help them.
- Manage your projects: Proper use of a project management system will keep you on track and ensure everything gets done on time.
- Track your time: Once you're on the clock, make sure you're really on the clock, by accurately tracking your project time.
Links for this episode:
- Vcita Scheduling
- Docusign
- Harvest Time & Invoicing Management
- Teamwork Project Management
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
- Blog: How to Grow Your Email List with Social Media Marketing
- Download: 8 Steps to Automating Your Client Onboarding
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
This episode is all about lead magnets and why they're vital for any business. An effective lead magnet is a must to grow your email list, so in this episode, I dig deep into this topic. I'll cover everything from what a lead magnet actually is (with examples!), why they matter, and strategies for crafting effective messaging to convert people.
I also share several types of lead magnets to help you decide what will work best for your business. Would offering a free workbook entice potential customers to sign up for your email list? Maybe a helpful cheat sheet, a quiz, a video series, or something else is more aligned with your business. Whatever it may be, the key is finding what you can offer to give people an idea of what they can expect if they work with you. And then moving them to the next step of our customer journey with a nurture sequence that converts!
Links for this episode:
- All of my Free Lead Magnets
- Lead Magnet Workbook Sample: How to Use a Virtual Assistant Team to Grow Your Business and get your life back
- Lead Magnet Cheat Sheet Sample: Pivot Your Business Online in 6 Easy Steps
- Lead Magnet Workbook Sample: The Ultimate Step-by-Step Website Audit Workbook
- Lead Magnet Graphics Sample: Jumpstart Your Social Media with 15 Free Graphics
- Lead Magnet Planner Sample: The Ultimate Webinar Launch Planner
- Lead Magnet Quiz Sample: Simply B Organized Quiz Example
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Did you know you can double even triple your marketing investment using Facebook and Instagram ads? It’s true. By using Facebook as a marketing platform, you can reach out to a vast group of potential prospects for a fraction of the cost compared to just a few years ago.
In this episode, I share stats on users and metrics that will make it clear why Facebook and Instagram ads are so vital. I also cover detailed strategies about how to set up ads, targeting, and proper planning to ensure a successful campaign. I wrap up by covering the ROI of Facebook ads, and how they can help you grow your email list.
Links for this episode:
- Workbook: How to Write Your Own Facebook Ads
- Portfolio
- Facebook Ad Template Download
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
While social media is an integral part of any business's online marketing, adding those social media followers to your email list is even more valuable! Growing an email list has been at the forefront of my business for years. In all of my digital marketing efforts over the past 20 years, email marketing has been the most fruitful. I've found that the return on investment with email marketing is 4x higher than any other online marketing efforts, with the average ROI being 122%.
In this episode I share my knowledge with you, not only on the value of email marketing, but tips on how to leverage your current online presence on Facebook, Instagram, LinkedIn, and Pinterest to further bolster your reach and potential customer base.
Links for this episode:
- Blog: How to Create a Core Lead Magnet that Converts
- Blog: 10 Ways to Write Instagram Captions that Convert
- Social Media Checklist Download
- Hashtag Holiday Calendar Download
- My Portfolio
- Facebook Ad Template Download
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
It's both an ideal and important time to make sure your business has an online presence, so in this week's episode, I share my advice for pivoting your business online. Throughout the current crisis, I've seen companies both trying to maintain the status quo or freezing entirely.
There are so many ways to adapt to the current climate, but not every business owner knows how to proceed. Things like keeping up with your digital marketing, communicating the value of your digital offerings to customers, learning what will benefit your business, and otherwise planning ahead are all essential processes. The clients who have been thriving the last several months are the ones who have gone full steam ahead by pivoting more of their business and marketing online.
Beyond all of this, I share my suggestions on organization and workflow, with suggested apps and web tools, plus advice for staying focused while working at home, running meetings, and more!
Links for this episode:
- Free Downloadable Guide: Pivot Your Business Online in 6 Easy Steps
- RingCentral Phone Service
- Teamwork Project Management
- Harvest Time Management
- vCita Scheduling System
- Copper CRM
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
Believe it or not, it really is possible to get an upcoming month's worth of social media posts complete and scheduled in a single day - I do it every month! You'll be amazed at how much time you can reclaim in your workday by doing this all at once, instead of trying to find time every day for it.
In this week's episode, I share my advice on making this system work for you, broken down across ten main steps, from mindset to planning, constructing, through reviewing your work and advertising:
- Are You in the Social Media Mindset?
- How Many Times Will You Post in a Week?
- Pick Your Topics
- Break it Down
- Write the Content (This Is Where We Come In!)
- Graphics/Images
- Scheduling
- Engaging With Your Audience
- Review & Reevaluate
- Advertise
Links for this episode:
- Blog: How to Create a Month's Worth of Social Media in 1 Day
- Podcast #1: How to Write Instagram Captions that Convert
- Later App
- Social Squares (Search for Images by Color)
- Facebook Advertising Workbook
- Social Media Checklist Template
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation
How much time are you focusing on Instagram for your business?
Small businesses are always looking to make the most of their marketing dollars. Generally, their budgets aren't huge, so they need to make the biggest impact possible for the lowest investment. That’s why you should be on Instagram!
In this episode, I share my top ten tips for making the most of Instagram:
1: Hook, Why & CTA
2: Write Like You Talk
3: Be Authentic
4: Make the Sale, but Don't Be Salesy
5: Show Up
6: Brand It
7: Create Stickers
8: Make it Interactive
9: Partner with Brands
10: Celebrate the Silly
Links for this episode:
- Hashtag Holiday Calendar
- Blog: 10 Ways to Write Instagram Captions that Win Customers
Get in touch with Jennie:
- JennieLyon.com
- jennie@jennielyon.com
- Book a Free Consultation