Weekly MarTech Podcast: Recent Episodes
Inga Romanoff
I am excited to connect with one of the top professionals in the field and a prominent Community contributor, Jessica Kao, to discuss leadership in marketing today, gaining a winning mindset, succeeding as a female in Tech, and proving your worth.
Jessica Kao, is the Director of Client Services at Digital Pi. She’s a Marketo Champion of the year and Marketo Certified Expert. Jessica is a frequent speaker, global marketer, demand generation expert, and a marketing operations leader. She also runs the Marketo User Group in Silicon Valley.
Topics covered: - Measuring performance can be overwhelming - Females in Tech: taking the leadership role - Gathering your information and sharing insight - Proliferation of data, more is not better - Changing your mindset, using benchmarks and goals
Check out our podcast series on https://romanoffconsultants.com/topics/blog/podcasts/.
Today's conversation is a bit more of a strategic outlook on what this major tectonic change in privacy laws might mean for marketing overall, and our guest is Peter Bell, Senior Director of Marketing at Marketo EMEA.
Our guest, Peter Bell is an experienced executive with deep knowledge of the software industry and online media and over 25 years in marketing contributing to the success of some of the most recognizable global product brands. His specialty is understanding key market trends and developments and identifying the strategic implications to current products and services. An early pioneer in the PC & Internet sector, Peter’s early roles were in technology, a passion and skillset that are more relevant to marketing than ever. Currently, Peter leads Marketo's marketing in EMEA.
Topics covered: - Privacy laws and direct impact on marketing - How to engage with your customers and create lasting trust - Using data to be relevant - From compliance to better marketing - Using data to be relevant
Download Marketo Marketing Post-GDPR: Two Tribes of Marketers report here: www.marketo.com/analyst-and-other-reports/the-two-tribes-of-marketing-marketing-post-gdpr-research-report/
For more information and details on GDPR regulation, go to www.eugdpr.org.
Read more on GDPR at romanoffconsultants.com/gdpr.
Continuing our conversation on upcoming GDPR regulation, this podcast is centered around a higher-level view of data privacy, data integrity, and implications of the new legislation for company leadership.
Our guest, Jason Wisdom is the Chief Technology Officer at Aponia, a New York startup providing data solutions around Data Analytics, IT Security, and Risk Management programs. Jason is a leader in the industry with deep experience in both enterprise and startup technology environments and often acts as a liaison between business and technical units. We share GDPR requirements for marketers, execution timeline, and steps for preparedness.
Topics covered: - Making sense of your company data - Connecting the dots, what are marketers responsible for - Tips for success for leaders - Steps to prepare, don't be the first one in a hot seat
For more information on the upcoming GDPR regulation, go to www.eugdpr.org.
FOR MORE INFO: www.romanoffconsultants.com.
Our guest Kelly Jo Horton, Head of MarTech Strategy at Romanoff, is the product manager for GDPR. We share GDPR requirements for marketers, execution timeline, and steps for preparedness.
Topics covered: – Summary of the GDPR requirements for marketers – What to expect: now vs after May 25th – How to run a successful opt-in campaign – Steps to prepare
For more information on the upcoming GDPR regulation, go to www.eugdpr.org.
FOR MORE INFO, www.romanoffconsultants.com
In this episode, our guest Adam Hutchinson, Head of Marketing at Socedo discusses what are great Social Marketing teams doing these days and introduces some innovative ways to drive demand and measure social media effectiveness. Socedo is a software solution that helps marketers discover, engage, and qualify leads at scale using social media signals.
Topics covered: - Using social throughout marketing ecosystem, creating omnichannel experience - Connecting valuable insights data with Marketing Operations world - Tracking ROI on Social Media - Shift to social media growth and engagement
We have an exciting lineup of guests and the series is hosted by Inga Romanoff, CEO, and Robert Vo, Principal Consultant, at Romanoff Consultants. Would like to join or have questions? Text your email to (646) 863-5601 or go to www.romanoffconsultants.com.