SEO Rank It Up Podcast: Recent Episodes
Erica Glessing
SEO is more fun than you know. Tune in Tuesdays as host Erica Glessing shows you how to tame the Google monster and enjoy more organic traffic and leads from your website with search engine optimization. Practical tools and free tools highlighted daily. Then pop over to SEOforLeadGen.com for a free seo audit! Delish! Music produced by @heavyhook31.
Planning your content out over a year gives you more space, time and freedom. Plus you don't get caught up in posting one thing one time and then worrying about the results!! In SEO Rank It Up Podcast #204 host Erica Glessing riffs about continuity and content creation.
As I was looking at the winners in my niche, I was surprised to see 2-year-old and even older blog posts staying on the home page of google for their terms. This inspired today's show "Persistence" for SEO. When you stick with it, you can win with it. #winnersneverquit #SEOisalonggame
This episode of the SEO Rank It Up Podcast is a pep talk for you if you are mired in the mud of daily SEO and need a little inspiration to shift up your consciousness. Woo hoo! #persistence
When it comes to ranking up, these image hacks for optimizing pictures and graphics on your website are gold! In episode #202 of the SEO Rank It Up Podcast, host Erica Glessing shares how to add dozens of bits of metadata to your pages with graphics and images perfectly optimized to give you more of what your pages need to rank up for your favorite keywords. Plus she shares what not to do - what to never, ever do - to keep your website on the up and up.
How to gracefully weave in your keywords when building your content marketing out so that you don't turn off the user. Host Erica Glessing shares how to draw attention to your topic and keywords without stacking words so densely that people hate reading about it. It's easier than it seams! Includes how to add alt-text, captions and context to your content so it shows up for your keywords easily.
keywordstuffing #donotkeywordstuff #SEOrankitup #podcastlife
Why not rap about SEO? Erica Glessing wrote the beginnings and rapper HeavyHooks31 brings it all to life. The result? A rap about SEO!
In this riveting new episode of SEO Rank It Up Podcast, host Erica Glessing shares how to make your pages stronger, better and cleaner! Don't forget only one big headline per page, and if you're up for the challenge, give it an active verb and make sure it is less than 60 characters. On-page optimization is about putting yourself in the shoes of your audience so you can make sure your page out-shines the competition.
And as we talked about on the show, contact Erica Glessing today for a complimentary website audit!
SEOforLeadGen.com for more!
The best time to start a new podcast is today. Unless you already have one! Then the best time to record a new episode is now, so you can keep turning on and turning up your audience. In this week's episode, Erica shares how she builds podcasts and how she got started on the podcast journey.
Go here to sign up for Erica's special personalized program: https://seoforleadgen.com/podcast-done-with-you
Growing organic traffic is the holy grail of SEO (search engine optimization). When you are coming up with ideas for content, put yourself in the place of your audience, your perfect client. It seems like now people get the value of a lovely and compelling website. Energy is focused on making sure it looks good and is easy to follow. In this episode of the SEO Rank It Up Podcast host Erica Glessing dives into organic traffic and how to attract more people to your website, and your business. Signs matter.
For more connection with Erica's brilliance go to SEOforLeadGen.com. Plus she's got a great program for building a podcast for SEO, so you can sign up for that too.
Get creative before getting critical says SEO Rank It Up Host Erica Glessing, who has a few decades of professional writing experience. With more than 7 million blog posts published on a DAILY basis, now more than ever your blog needs to achieve excellence. In this episode Erica shares: -how to get out of critical mind to explore topics -why you need to write a bad blog post from time to time
-what makes a blog post exceptional
For more on this sexy topic, go to SEOforLeadGen.com or hire the content management team at SEO for Lead Gen to get your blog more attention and traction.
One way of getting recognized for your keywords is by creating a podcast!! Listen as Erica shares the case study of Energy Clearing for Life Force podcast, a show built to test the process of ranking up for a keyword by building a podcast. If you google "Energy clearing for life" you can see how well it works! Plus as an added bonus, a podcast gives you content you can post on social media and blast out in an omnipresent fashion.
In fact, Erica became so good at building podcasts for SEO, she turned the process into a program. Go here to learn how to build a podcast for SEO!
https://seoforleadgen.com/podcast-done-with-you
It's not too late to start a podcast!
Exceptional headlines drive organic traffic to your website. Enjoy this riff on headlines with third generation journalist Erica Glessing, who shares how to get a grip on a great headline keeping the pain points of your perfect client in mind.
For more juicy content on search engine optimization go to SEOforLeadGen.com! Enjoy!
When it comes to choosing the best keywords, keep it simple. You can use fancy tools but be sure to google the words you're seeking to rank up from an incognito screen and see what the competition looks like. Then out-create the top pages -- and keep at it. Never give up!
Host Erica Glessing is teaching podcasting for SEO, you can sign up for her amazing program here:
https://seoforleadgen.com/podcast-done-with-you
SEO is characterized by daily increases in quality, quantity and popularity but when can you move fast? What is better done slowly? In this episode, Erica shares how to approach SEO and what works best done slowly over time (turtle) and what works well with fast jumps (hare).
https://SEOforLeadGen.com for more!
When it comes to blogging, how can you get organic traffic from your blog post? How can you outblog the competition? In this episode of the SEO Rank It Up Podcast "How to OutBlog the Competition" Erica Glessing shares insight into how to stand out with your blog; how to discover what the competition is doing to win traffic; and how you can create a perfect blog to attract your perfect audience.
SEO #BlogLikeaBoss #OrganicTraffic
For more go to SEOforLeadGen.com!
Choose the words you wish people to type in when they discover you, as Erica spells out in SEO Rank It Up Podcast #121. Begin with the vision and then invite the words with inspiration so people can discover you and your work.
For a complimentary look at your keywords and SEO please go to https://SEOforLeadGen.com and sign up!
In this episode fundraising takes center stage. Host Erica Glessing, the first employee of the family foundation of the late Andy Grove (Intel-co-founder) worked with nonprofits for years helping them achieve best practices. Here are a few ways SEO can help a nonprofit get seen by funders in this ever-changing online world.
Free tool: Guidestar provides lists of funders (foundations) and their key funding areas.
When you are seeking new ways of attracting people to your business, look to the competition for ideas. What are your competitors ranking for that you are not yet ranking for? You might be providing a great service but aren't naming it in ways that bring you customers. Here is how to fix that!
SEO Rank It Up Podcast #119 "How to Cherry Pick Keywords from Competition" and the tool we talk about is competitor gap analysis. Enjoy!
https://SEOforLeadGen.com for more!
When you'd like to build up credibility and expand your audience exponentially, invite experts to the table. This can show up in the form of a blog with guest contributions; a podcast with expert guests; a zoom series with experts; or a summit (just to name a few). Guest experts bring talent to your world! It's a great tool for SEO. Often the expert will link to your creation from theirs, giving you nice quality relevant backlinks. How does it get any better?
In Erica's past news reporter life she received 5000+ press releases to read and review. In this episode, Erica shares what still works for the press release, what doesn't work, and how to use them for SEO regardless of potential media appeal.
Here's a link to a free tool for 1 press release submission: IssueWire
If you'd like a consultation with Erica for your SEO, here's the link!
https://seoforleadgen.com/request-a-demo/
SEO Rank It Up Podcast #116 "Focus on Blogging for the Audience"
Listening to the calls of the audience will make your blog stronger and better than others. In this episode of SEO Rank It Up Podcast host Erica Glessing shares insider tips on how blog posts can pull more organic traffic and get more ranking than the competition when you dial into the audience needs.
SEOforLeadGen.com for more!
Who doesn't want to out rank your competition? In this episode of SEO Rank It Up Podcast Erica shines light on how to make your blog or web page stand out and jump up higher on ranking than its competitors.
SEO Rank It Up Podcast #115 “Tricks to Rank Up Over Your Competition”
In this episode of the SEO Rank It Up Podcast, the host Erica Glessing talks about some of the easiest ways to check your competition. These days, competition is everywhere and competitors need to be on their game to ensure they’re still in the game. Learn more about the ways in which you can keep tabs on your competition and be one step ahead of them by improving your web page or blog in terms of ranking and appearance on Google.
The purpose of this episode is to enable you to ditch the complexity and opt for better ways that can give you just as good results. One step is to place yourself in the shoes of your client and think from their perspective. Imagine how customers would use your business or services. Pretend (go incognito) and start searching for the services you provide on the internet.
Take a look at competing blog posts in your niche. Websites can be a little challenging in the sense that it’s a bit tricky to compete with the big aggregate companies if you’re just starting out. As a result, take a look at the first page of Google search and click on the more compelling blog posts after the "yelp" and other big company aggregate listings. Type in a term that you think anyone would type while looking for your services, and from there, click on the top 2 to 4 high-quality informational blog posts. This is a good way to look at your competition.
Then focus on different ways you can learn to outrank your competition. Clicking on the top blog post and insert it into WordCount.net, which is a free tool designed for measuring the words in an article or blog post. The first step is to find out how many words they have on one page. For instance, if a page has 400 words in it, then one way to begin to overtake the ranking of that page would be to double your word count.
https://SEOforLeadGen.com for more!
What does someone type in when they wish to hire you? In this episode of SEO Rank It Up Podcast, Host Erica Glessing shares how to crush it with keyword tools including Ubersuggest and ahrefs.
Here's Erica's blog about it! https://seoforleadgen.com/best-keyword-research-tools/
Getting seen can seem unsurmountable online with new websites popping up on a daily basis. Host Erica Glessing breaks down on-page SEO and how you can manipulate it to serve your cause or company!
Free gift: https://SEOforLeadGen.com/best-keyword-research-tools
Today on the SEO Rank It Up Podcast, host Erica Glessing riffs about discovering your Unique Value Proposition and how being unique or not unique is a great tool for SEO. I know, confusing, right? It's like, be your own unique self. Yet, when you are marketing and doing SEO, you need searches to bring you clients. So, searches generally are attached to things that have already been created. In this episode, Erica walks down the lane of how to market unique companies and personalities while discovering how they are like greats that came before you.
SEORankItUp #SEOPodcast #GoogleRanking
How long, how strong, and how many words comprise excellence with website pages? SEO Rank It Up Podcast host Erica Glessing reflects on this frequently asked question and shares her exact formula for ranking pages to the top of Google.
SEOforLeadGen.com for more insight, blog posts, information and resources to rank up your pages!
How long should your blog post be? In this episode of SEO Rank It Up Podcast, Erica Glessing shares her wisdom cultivated from writing more than 5000 news articles in her illustrious journalism career plus blogging for the past decade. The answer is elusive though!! Sorry about that. It's gonna depend on who you are up against.
Free tool: WordCounter.net
For a consultation on your own web site blog or youtube channel SEO go here: https://SEOforLeadGen.com/request-a-demo.
Ask a hundred questions and you're going to be addressing your client's pain points in depth. In this episode of the SEO Rank It Up Podcast Erica Glessing shares how to build a FAQ (frequently asked questions) page or blog that resonates for your future clients.
Free tool: https://AnswerthePublic.com
Another way to figure out what people want to know about your business is to start typing questions into google and see what pops up to complete the questions. Those auto-completes will be based on popularity and search numbers. So easy!
SEO Rank It Up Podcast: SEO on YouTube is best approached with hashtags, but you can take a simple video and turn it into a blog post for website search engine optimization. It's so easy! Take your video and pop it into the blog. Give it a great title. Tag it and categorize it. Short 15 to 20 second video recordings will give you the same amount of SEO juice as five to 20 minute recordings! Plus in this episode I share how to generate a transcript free for extra SEO on your blog.
To set up a demo with Erica Glessing for how to rank up with SEO go to https://seoforleadgen.com/request-a-demo/.
SEO magic happens when you take a concept and generate a list of things you can shine light on. For example, I blogged about my favorite 25 SEO podcasts recently! How long should the list be? Listen in for strategies and tips on lists for SEO! Notice each list item garners two images with sexy alt-text.
https://seoforleadgen.com/best-seo-podcasts-to-master-search-engine-optimization/
The three major aspects of doing SEO consist of accumulating organic search results, quality of organic traffic, as well as the quantity of organic traffic. The search engine results page (SERP) is where the search engine shows the best and most relevant results when a user types something in the search box. For instance, ads play a big part in sustaining the SERPs. The search engine has its very own organic ranking algorithm which determines what kind of websites will show up in the results.
What is a List Blog?
First of all, what is a list blog? I came across the concept of a list blog on eBay. There was a time when I got on eBay to look for ways to sell a book. I learned on the platform that if you just put one book out there, chances are it might not perform that well. On the other hand, experts observed that sellers tended to do better if they put out a series of books on a similar subject matter.
A list blog works on the same principles. Your blog is more likely to rank higher in terms of organic search results in the form of a list blog. Having more list blogs can mean having more meta-data. For instance, a recording artist representative can have a list of the top recording artists and how they got their start. The beauty of a list blog lies in the fact that every item in the blog will consist of some form of meta-data.
For example, on my website SEO for Lead Gen, I have a blog on the best 25 SEO podcasts that can help you master search engine optimization for your business. I will generally save the logo as SEO for Lead Gen Best SEO Podcasts. By doing this, my meta-data becomes the picture of the logo and the title of the show. I might also include Best SEO Podcasts: and the name of the podcast in the photo caption, as well as making sure I change the alt text.
After that, I insert the description of the show which helps the audience understand the content better. And here is a little trick I use for writing list blogs – I took 25 screenshots of the content in action. Adding a second picture with the same or additional meta-data is a good way of repeating your main keywords. In the end, you’ll have about 50 to 75 pieces of meta-data for a 25 item list blog. My personal preference is to opt for a 25 item list blog, however, I’ve come across pages that can go up to 100 items as well. But 100 might seem a bit too over the top for some people. 10 is also a favorable number when it comes to list blogs that have a limited number of items available to be covered. You can also request an SEO demo from my company to help you rank higher with SEO.
Here is a list blog that gets me lots of ranking!
https://seoforleadgen.com/best-seo-podcasts-to-master-search-engine-optimization/
Here is another example of best keyword tools:
https://seoforleadgen.com/best-keyword-research-tools/
Enjoy!
How to get organic traffic for your blog is the focus of today's SEO Rank It Up Podcast.
First of all, a blog is alive. When you nourish it frequently it will perform better for you. Think about a dog you walk daily verses a dog you take on a walk once a month. Which dog will be more responsive? Blogs like TLC.
How to Blog for Business
With most businesses transporting their operations to a more digital space, take advantage of blogging to grow your business.
Businesses who have benefited a great deal with the help of SEO will attest to the fact that incorporating SEO is a fruitful way of boosting your growth.
Search Engine Optimization is a multidimensional tool that lets you use it to your benefit in more than one way. Businesses tend to use SEO to attract more organic traffic to their websites as a part of digital marketing.
SEO can be rewarding for businesses in the sense that it allows the website to reach a wider audience and promote the businesses’ digital features. Accumulating organic research is the primary reason behind businesses doing SEO as part of their digital campaign. With the help of SEO, business websites can boost their performance and help get them in Google’s top search rankings in that particular industry.
In the previous episode, we discussed how to do SEO with images known as image SEO more commonly. In this week’s episode, we’ll learn how to do blogging for business with the help of SEO. This episode covers an array of tips that will help you blog better for your business’s growth and reach.
The episode discusses tips and techniques that helped to improve the rankings of the blogs that were run and maintained by the host. The host was able to improve the blogs’ ranking with the help of incorporating certain keywords on a consistent basis.
Update Your Blog Posts Regularly
You need to realize that you have to keep nourishing your blog regularly to make sure it doesn’t fall behind in terms of searchability and ranking. It is no longer a set it and forget it world.
The episode covers some unique advice relevant for blogging for business. The first tip mentioned in the episode is to update your blog regularly. Blogs that are updated weekly tend to do pretty well on Google’s search rankings. However, weekly updates can seem a bit too much in the beginning but as you get used to updating your blog more regularly, you’ll get a hang of it in no time. One great way to improve your blog’s performance is to add images whenever updating your blog.
Your Blog Should Solve a Problem
The first question you can ask yourself as a blogger is “how can I solve a problem with my blog?” Having a ‘why’ at the back of your mind for your blog can be a good start to this journey. A compelling question will set the mood for the content that is to follow afterward. Keep your audience in mind when you’re composing your blog and think about what they might be trying to solve with the help of your blog. For instance, if someone has come to this podcast episode, chances are they're probably looking for ways to get attention for their blog posts or simply how to use blogging for SEO.
If your recent blogs haven’t been attracting organic traffic as of yet, you first need to look at the competition in that industry. After you do that, make sure you make them longer, stronger, and better, keeping in mind the latest trends in the market. Be inclusive of high-resolution images in your blogs. Also, your topic needs to be compelling and be able to tell a unique story to the readers.
When you’re blogging for SEO, your writing doesn’t have to be distinguished. When it comes to SEO, simple is generally given more preference over flowery composition. Always keep your audience in mind when blogging for business. Use a variety of elements to enrich your blogs such as high-resolution images and relevant keywords that are popular as far as trends in digital marketing in that field are considered.
The final advice the host gives in this episode is to not look for instant gratification when it comes to blogging. Blogging should be seen as a long-term contribution instead of a short-term one. Blog posts tend to rank up with time only if you’re putting in the effort to sustain it.
Free tool mentioned on the show:
https://ahrefs.com/academy/blogging-for-business
More blogs and resources on how to get better SEO results:
https://SEOforLeadGen.com
How images can contribute to your search engine optimization including:
-how to choose compelling images
-how to name your images
-how to boost ranking on google with your metadata
Images can be a powerful way of communicating your message with your target audience. In this episode, you learn how to SEO with images. Content that is lacking in visual media tends to perform not as well as content that is inclusive of visual media. You might think you only need Search Engine Optimization (SEO) to attract organic and free traffic to your website. What you may not know is that image SEO can give your content the extra boost it needs and enable your target audience to find it more efficiently.
Images are enticing, there’s no doubt about that. However, there is a technique you have to be wary of when it comes to choosing the right kind of image for your content. Visual media is becoming a significant aspect of digital marketing so the kind of images you choose for your content will determine how well it is going to do in terms of attracting organic traffic.
If you’re going to put content out there, make sure you attach visual media with all of it. Sometimes seeing words upon words can be a bit too much for the readers and can end up discouraging them from going any further. That is why you need to do your visual research before you add any images. The first piece of advice is to go for royalty-free images. These images can be licensed one time after which businesses and individuals can use the images infinitely without having to renew the license. Unsplash and Pixabay are some of the best sites to get your hands on for royalty-free images.
On the other hand, for topics that have more to do with businesses and services, it is recommended you choose images that will look photogenic and come off as unique. Vector and cartoon images will also work for this type of SEO. Another piece of advice for image SEO is opting for original images to give your content a hint of ingenuity. Make sure the pictures you take are high resolution and resonate with your content.
The image you pick needs to be original and enticing. In addition to this, your audience will spend greater time looking at your content if the visual media consists of faces. It was found out that generally, people spend a lot of time looking at eyes, and the younger the eyes, the more time the viewers spend on that page.
Ideally, you want to opt for images that are compelling and can tell a story to the audience. Aside from being compelling and high resolution, your pictures need to be compressed. That is because if the images are not the right resolution, they will slow down the time your webpage takes to load. Most people don’t wait around that long for a page too long and if they are a first-time visitor, it could increase their chances of not continuing.
Compressing your images is quite important but you cannot compromise on the quality in the process. It is up to you to decide how much resolution your image requires to look good but at the same time, it needs to be a size that would not hinder the loading time. TinyPNG is one website that lets you compress images. However, sometimes the app can make images look too small so you need to ensure the quality of the images is not affected.
Name your picture before you upload it to your website. Before naming your picture, make sure you have noted down the keywords for SEO you want to incorporate in your content.
Moreover, if you are putting out content on a very competitive subject matter, you need to have a lot of images and name them with SEO keywords. Research what the top keywords for SEO are in that particular industry. For instance, if you’re doing digital marketing for a vegan restaurant in Miami, you can name your image by adding the topic name, the name of your actual brand, and then include the name of the picture. You need to have a name for your image before you upload it. It is advised the name be comprised of three pieces. The opener can be an SEO keyword, the second word can be the brand name that needs to be repeated throughout the content, and the third word can be the description. The second piece can also alternate between brand name and topic as well.
When you upload the image, you might come across something called the alt text. The alt text is there for people who have slow computers or for people living with disabilities. Alt text can be a great way of doing SEO. It is a piece of meta-data that Google can see. Now, it is time for you to rename your image with the alt text. Make sure to name your image with keywords that people use to generally look you up. Know that every image contains around six pieces of meta-data and can be a great way of doing SEO. After that, you’ll only be left with the title and caption of the image. Take your time writing a caption that truly resonates with the message behind your brand.
Free tools: https://Unsplash.com
For more go to https://SEOforLeadGen.com and sign up for a demo for your search engine optimization needs!
Focus on the audience before you grow your SEO. That's the topic of today's SEO Rank It Up Podcast for small businesses seeking to rank up on search engines. As you get clear on your audience, you will learn the right tone and the best ways to communicate.
Free tool: Host Erica Glessing quotes her favorite podcaster, John Lee Dumas, for his gift in teaching how to define your audience and name your avatar. He's not focused on SEO but he is gifted at SEO! Here's his toolkit: https://www.eofire.com/defining-your-avatar/
For more on this topic and more go to https://SEOforLeadGen.com and enjoy articles on SEO from around the world.
Today the SEO Rank It Up Podcast dispels myths and shares insight on taking advantage of commercial intent with the choices of keywords you rank up on google.
Free keyword tool: https://Ubersuggest.com by Neil Patel.
When it comes to SEO ranking, competition matters. In this episode, discover what it takes to rank up on google by out-performing the competition. It comes down to quality, quantity and popularity. Plus check out the free tools available for you on every episode.
If you like this show, you might also like these on Erica's blog!
BEST 25 SEO Podcasts https://seoforleadgen.com/best-seo-podcasts-to-master-search-engine-optimization/
SEO Rank It Up Podcast opens with a look at how to get started with search engine optimization. The first step? What happens when you google your business? Each episode of this new show features bite-sized actionable SEO steps you can take to show up and rank up on Google and other search engines. Hosted by podcast SEO expert Erica Glessing.
SEO #SEOforLeadGen #SEOranking #tamingGoogle
Sponsored by SEOforLeadGen.com.
In the opening introduction of the SEO Rank It Up Podcast host Erica Glessing says you cannot fail. If you do the work, you're going to rank up. "You can't not," she says. How does it get any better?
www.SEOforLeadGen.com/ for your a complimentary overview of your SEO.