The Monday Morning Marketing: Recent Episodes
Esther and Melanie
Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode.
In this episode, Esther and Melanie give you practical tips and advice to help you network more effectively. Whether it's doing your homework beforehand or jotting down information about your new contacts, you're sure to hear something that's useful for you.
As you grow your business, you may be considering hiring a part-time or full-time member of staff. Or maybe you're considering firing a member of staff or simply parting company due to less work or a mutual agreement. Whatever the circumstances, Esther and Melanie discuss some of the things you need to consider before hiring, firing or letting go of staff.
A sense of humour is a good thing to have and if you can incorporate it into your marketing you will be able to relate better with your audience. In this episode, Esther and Melanie discuss the virtue of adding humour and not always being so corporate or straight talking in your marketing. How do you add your sense of humour to your online presence?
In this episode, Esther and Melanie talk to Xandrina Allday, Author of Dear Social Media Manager and award-winning International Social Media Speaker. Xandrina has spoken at industry leading social media conferences such as SocialDay and the International Social Media Summit. She is the Founder of Social Retreats, offering social media training and retreats and has been working across social media and marketing roles since 2015. She is currently leading the social media team and efforts for LabX Media Group brands.
We all want to look our best, right? But can we look "too good"? When we share photos of ourselves online, we're all tempted to touch them up - remove the double chin, the fly away hairs etc. But when we take it to the extreme people may be left wondering who we are when we meet them face to face. The same could be said about our products. Are you guilty of this?
Have you ever wondered what details to consider when building your customer avatar (aka customer persona)? In this episode, Esther and Melanie give you the full breakdown of things to think about, as well as some tips that work for them when they design content for their avatars. Be sure to let them know what works for you.
LinkedIn is a vastly untapped resource for many businesses. The platform has a newsletter feature built in that is something all users should implement and Ella tells us why in this week's episode. Do you use the LinkedIn newsletter feature? We'd love to hear your experience of it.
Social Media can sometimes feel like a place filled with complaints, struggles and even sadness. In this episode, Esther and Melanie discuss how to use Social Media for good and overcome the trolls, the negativity and more.
Trolls (aka keyboard warriors) are unfortunately a common occurrence online. If you have any significant presence online you may have already come across them. How do you deal with them? Do you engage or ignore? In this episode, Esther and Melanie discuss this topic and their views on it.
Going viral - something every business wants to do, right? Well, Anna Skipwith has managed it a few times already, so she knows what to do to help the process along, and what information to have to hand when journalists etc come calling. Listen for her expert insights and follow the podcast for more top tips.
There's a "cost of living crisis" (aka recession) so money is tight for a lot of businesses. What's the first thing to go when money is scarce? The marketing budget is usually high on the list of things to cut. In this episode, Esther and Melanie discuss why that's not a good idea, and is as useful a tactic as stopping your clock to save time.
In this episode, Esther talks about a crucial topic for any marketer looking to expand their reach: Cross-Cultural Marketing. The world is getting smaller so understanding how to effectively communicate with diverse audiences is no longer optional – it's essential.
What are content pillars? In this episode, Esther and Melanie give examples of content pillars that can help form the foundation of your social media strategy. Do you use them?
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Whether you’re starting from scratch or redesigning your existing website, your web designer will have things that they want and need from you. In this episode, Aaron Ocampo of IPA Group takes us through some of the basic things that you will have to provide to your website designer in order for your site to get off to the best start. Think about your copy (wording), page numbers, maybe even layout (especially if you want things in a specific order) and don’t be afraid to ask your web designer questions on what they think will work best - after all, they’re the experts. Send us a message to let us know if you found the whole website building experience stressful or easy and why.
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As a consumer, what are your opinions on influencer marketing? Are you bombarded with ads and sponsored messages? Or are you glad to see people you know, like and trust promoting products and services that may also be of use to you? In this episode, Esther and Melanie discuss the pros and cons of influencer marketing from a consumer point of view. They’re nano influencers in their own rights, but this episode is more about how others come across when they are promoting things. What do you think? We’d love to hear from you.
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At some point in our careers, we all need to submit marketing presentations, but what should we include? In this episode, Esther and Melanie discuss some of the most important things to have in your marketing presentation that will set you apart from the competition.
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What are "awareness days" and how can we incorporate them into our marketing strategy? In this episode, Esther and Melanie speak with Kerry Hall, founder of awareness-days.co.uk Listen along and see the many ways that your content can be enhanced by using awareness days.
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With so much jargon involved in marketing these days, it can be difficult to know your CPM from your CRM. In this episode, Esther and Melanie run through some of the most used as well as some recent additions to the bunch of acronyms that marketers use. Which ones have you heard being used? Which do you use yourself?
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What are backlinks and how do they benefit your business? Who should be doing off-page SEO? The answer to these and many other questions are discussed in this episode.
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Customers are important for all businesses, but do we truly value them? In this episode, Esther and Melanie discuss the value of customer relationships - turns out it has a lot to do with your hands...
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In this episode Esther emphasises the benefits of attending events. Esther discusses the advantages of networking, personal growth, and learning opportunities that come from stepping out of the daily business routine.
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Are you ever at a loss for what to write on your website? Are you struggling to get people to your website organically through your content and the keywords you use? In today's episode, Esther and Melanie are joined by Rebecca Boyle, Copywriter, who explains the importance of good content on your website and the difference hiring a copywriter can make.
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In this day and age we hear a lot about Artificial Intelligence and how it will take our jobs so Esther and Melanie decided to discuss it further in the context of their own jobs in marketing. Do you agree with them? How are you using AI in your business and marketing?
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In this episode, Esther and Melanie give some key metrics to track in your marketing campaigns. It's important to track what's working and what's not. Likes are not as valuable as sales or conversions. Knowing what you want to achieve before starting a campaign will help you decide which KPIs (Key Performance Indicators) to focus on as no two campaigns are the same. Are there any key metrics that you always focus on? What ones have you been surprised about in campaigns that you have run before?
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In a world where customers are online 24/7, expecting answers to their questions, how can we be there for them without burning the candle at both ends? One answer to that can be found in this episode. By setting expectations and having consistent times to show up online, your audience will come to expect it and look forward to it.
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Pinterest is a bit of a forgotten platform for many businesses. In this episode, Lucy McVey answers Esther and Melanie's burning questions about who should be on Pinterest, how often to post, and what benefits it has for businesses to be there. The answers are very enlightening.
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In today's episode, Melanie explains all about cluster marketing - what is it, how to use it and more. Listen in for great information and be sure to send us any questions you might have about any aspect of your marketing
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Hands up who has Alexa or Siri at their beckon call? We are entering the era of voice assistants at an alarming rate, so what are you doing to keep up? Is your website fully optimised for search, including voice search? Or are you like Hyundai and need to release an advert so your customers know how to pronounce your brand name in order to search for you? This is just one of the examples Esther and Melanie give in this latest episode.
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In this episode the ladies are joined by Gary Evans, founder and CEO of Feedalpha. Gary explains about how Feedalpha began and how the advancement of Artificial Intelligence has shaped its recent path. Tune in to learn more about this Irish business that is helping SMEs and entrepreneurs around the world with their social media marketing.
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International Women’s Day is coming up, so in this episode, Esther and Melanie celebrate women-owned businesses and are pleasantly surprised to learn some statistics about female business owners around the world. Tune in to listen as they give a shout out to some impressive women they know personally too. Did you know these stats? Are you as surprised as our hosts are? --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message
In this episode, Esther asks resident Google Business Profile (formerly Google My Business) expert, Melanie all about the need to have yet another social media profile set up. Melanie explains all the benefits that come from having your business registered on Google and best of all - it’s free! Listen in, claim your profile (if you haven’t already), and if you need any help, Melanie is the one to ask! --- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message
What are brand archetypes? How do they work? Why are they important? Is it just for start ups or can established brands also benefit from knowing their brand archetype? We had so many questions for our guest, Carol Gaffney of Gaffney Studios, who thankfully explains it all in lots of detail in this episode.--- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message
Every year, advertisers spend millions of dollars on 30 second adverts that are shown during half-time at the Super Bowl, and every year, more and more people tune in to watch the adverts. What does this mean for advertisers and what can marketers learn from it? Is it possible to replicate any of it with a limited budget? In this episode, Esther and Melanie discuss these questions and more. Listen in and let us know which was your favourite ad this year (or of all time)--- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message
In this episode, Esther and Melanie discuss ways to protect your online marketing, keep your accounts safe from harm, have a plan in place if things go wrong, and more. Listen in before your brand falls fowl of wrong-doing.--- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message
Are you finding ways to build confidence in your marketing and managing your ASD and ADHD? It can all be very overwhelming at times even when you're not neuro divergent.
In their chat today with Libby Langley we hear how to better manage this overwhelm and how to make the most of you in your business.
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What are lead magnets and why do we need them as part of our marketing strategy? In this episode, Esther and Melanie discuss some of the different types of lead magnets that people use and what information we can get in return for people downloading them. If you aren't using a lead magnet, this is your sign to create one and start using it. You can thank us later.--- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message
In this episode, Esther and Melanie invite you to take time to reflect on what has worked and what hasn’t over the last few months, do more of what has worked and make a plan for your business and your content for the year ahead. As always, we would love to hear what’s working for you and whether you’ve found new trends valuable for your business or not.--- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message
Bookkeeping is an important resource to have for your business. It is seen as a bit of a dry subject however, until we met with Penny Allard! She has brought her marketing story to us today. Is it time you got a bit more creative with your story and messaging?
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Happy New Year! In this episode, Esther and Melanie got a lot of guests to share their marketing predictions for 2024. Which ones do you agree with? Which ones do you disagree with? Which ones would you add?--- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message
It's Christmas Day and we're feeling a little nostalgic. While you're walking the dog or preparing the meal, listen in as we chat about the things that have happened this year and we prepare for 2024.
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Are you ready for a new frontier? In todays podcast we hear from Anita Wong on how to use YouTube to its fullest capacity. YouTube is the second largest online search engine, only second to Google itself! There are so many ways you can repurpose this information as well. Listen in for some exceptional tips!
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Do you send thank you notes to your customers? How about little gifts? Discount codes? What are you doing to personalise your customer relationships? In this episode, Esther and Melanie give you lots of ideas of how to stand out from the rest no matter what your budget is. Which will you adopt over the coming months?
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Are your audience still using the same platforms they were when you first started your business? Has your demographic changed? In this episode, Esther and Melanie discuss the possibility of changing the platform you spend the most time on, as that might not be where your ideal audience is now. Listen and take notes!
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Are you an introvert? This week the ladies spoke to Fifi Mason about the processes she uses to help these business owners get the most out of themselves and their brands. grab a cuppa and take a pew...--- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message
Your first impression may be the only one you get to give, so is it the best one or are you selling yourself short? Have you changed niche or speciality? Do you have something specific to portray to your audience? Take a look at what you're saying and see if there's another way to express it.
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You are now listening to an AWARD WINNING podcast! In this episode, Esther and Melanie discuss the pros and cons of putting yourself forward for awards, other people putting you forward for awards, and some "awards" you need to be wary about. At the end of the day, it's good to be recognised for your hard work, but do you take the time to look for opportunities?
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Do you struggle to create content? Do you feel like you don't know what to write or record? Fear not! In this episode, Loretta Ni Ghabhain leads us through the maze that is content creation. Grab a pen and piece of paper and get creating!
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In this episode, Esther and Melanie talk about things that scare them about marketing, and how sometimes it's better to just feel the fear and do it anyway rather than being left behind. What's your feeling on this subject?
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Do you ever find yourself realising that you've just spent 3 hours online when you only went to the platform to post your latest offering? The digital rabbit hole is real and we can all struggle to maintain a healthy relationship with the online world. In this episode, Esther and Melanie discuss ways you can avoid getting lost down the digital rabbit hole.--- Send in a voice message: https://podcasters.spotify.com/pod/show/monday-morning-marketing/message
In today's episode our dynamic duo chat about the why's where's and who's of TikTok with Penelope. Is this the platform for your business? Are you using it to it's fullest potential? Listen in for tips today.
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Is your brand starting to look and feel a bit stale? Maybe you've had it a number of years, or maybe the products and services you offer has changed since you started but your imagery remains the same? In this episode the ladies discuss 6 reasons why you should freshen up your brand. Take a listen and decide for yourself if their tips are helpful for you.
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Usually, Esther and Melanie talk about things to start doing to improve your marketing, however, in this episode, they're talking about things to stop doing in order to improve your marketing. Do any of this things apply to you? Take a listen and see where you might be going wrong.
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In this episode, Esther and Melanie talk with Hanna McDonnell about why it's important to have a marketing strategy before doing anything else. Conduct your market research before launching, but if you've already launched you should still be doing research, forming your strategy and running your business based off it. She has lots of great tips you should follow so be sure to listen in.
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Have you ever signed up to do a challenge online? Whether it be with a group of friends or on your own, challenges can be the kickstart you need for your business (or even your personal life) but after you sign up, do you always complete it? Esther and Melanie discuss one they are currently signed up for... I'm sure you can guess which of our hosts is on route to completing it and which maybe needs an extra bit of encouragement to get started...
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Personising your marketing might seem natural to some but daunting to others. Being yourself online isn't always easy. In this episode, Esther and Melanie discuss the importance of being as personable as possible (without revealing all your family secrets).
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In this episode, the ladies talk to Rod Zapien about what video production is, how he got started in it and how you can do it yourself for your business.
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What are affiliate links and do they work? In this episode, Esther and Melanie discuss their personal experience using affiliate links and whether or not they click on other people's. What do you think - do you use them? Do you click on them?
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It can sometimes feel like the bots are taking over, but that might not always be a bad thing. In this episode, the ladies discuss the pros and cons of automated responses, whether via email, messaging, banking apps etc. They talk about what they like and dislike, and invite you to let them know what you think about it all too.
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You've probably heard of Web3 by now, but what exactly is it (and what was Web1 and Web2??). In this episode, Esther is joined by Joeri Billast of Web3CMO to discuss what it is and how we can utilise it more.
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Twitter has rebranded to X but what does this mean for the social media platform? The dynamic duo discuss what they think about the change and they also talk about some of the competition that Threads is providing to X (Twitter)
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In this episode of Monday Morning Marketing Podcast, Esther and Melanie ask: "When is the right time to hire a marketing manager? And before they get a chance to say "it depends" they go through a few different scenarios that might ring true for your own business. Take a listen and let them know if they're right.
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You don't need a big team to get big results from your marketing. Sarah Noel Block talks to us in this episode about the marketing systems you need for your tiny team and tiny budget. Don't miss the freebie that she has for our listeners either!
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We know that not everyone who listens to our podcast is a marketing expert, some are just getting started. This episode is for everyone though, no matter how far along your social media journey you are. Social media is always changing, so it sometimes feels like we'll all just getting started.
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Have you been using AI to aid in your marketing? In this episode, Esther and Melanie discuss the impact that AI (artificial intelligence) is having on marketing and whether it's something we should embrace or not. We'd love to hear how you're using it, or if you're staying well clear of it.
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In this latest episode the ladies break bread (and ice cream) with good friend and colleague Alan and learn how NLP can be applied into your marketing. It's a complex topic that he breaks down into the relevant applications and this is suitable for any size of business to listen to.
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Do you find yourself repeating the same activities over and over in your marketing? Do you ever think there might be a better way of doing these things? In this episode, Esther and Melanie discuss some of the best automations you can add into your marketing to gain more success. These include email marketing sequences, chat bots, and more. Listen in and begin implementing these great tools into your marketing so you can free up your time!
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Summer is upon us and you might be thinking about getting away for a few days but worrying about how to keep your marketing going while you take a well earned break. In this episode, Esther and Melanie discuss some things you can put in place now so that you can relax and enjoy your summer.
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As a consumer we love it and when we're the other side of it, we hate it! Now that it's been 5 years are we implementing properly and how can we educate ourselves better? Are you updating your policies? Do you have a data deletion form? Are you still horribly confused by it all? The ladies speak with Eileen Ireland of ReGDPR as she spills the beans on what we should be doing!
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We all have days and times where we fall out of love with marketing, when we don't have any inspiration about what message to put out or what photos to take or what information to tell our audience. It's normal. It's also why it's important to have a "back up plan" for when you feel like that. Esther and Melanie talk through some of their strategies when they feel "meh" too.
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Social media is changing so much, so Esther and Melanie have dedicated this episode to review some new platforms that are emerging at the time of recording. Some of these are still in Beta and they haven't been able to try them out yet but others they have used (and they don't always agree on which ones they prefer). Have you tried any of the new ones they talk about? What are your opinions on them?
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Ever wondered what PPC is or how to get good results from running Google or Microsoft Ads? Meriem Nacer, PPC and Perfermance Marketing Consultant for 4M Digital Consulting is here to talk us through it. Meriem has over 12 years of agency experience specialising in PPC and Paid Social and we really enjoyed learning from her, as we're sure you will too.
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If you want to make your special offer stand out from the crowd you may have used the methods we talk about in this episode. However, if you're not using them sparely or indeed correctly, you may get caught out. People don't like being lied to, and you don't want people to get the wrong idea about you if they keep coming across your "early bird offer" days or weeks after it's supposed to have ended. Listen in to hear what Esther and Melanie think of it all.
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Have people ever asked to "pick your brain" or invited you for a coffee only to discuss work all the time "for free"? In this episode, Esther and Melanie discuss the pros and cons of giving away all your tips and time for free. Do you find yourself doing this often and want to find another way to help friends and acquaintances with what you do? Listen in and let us know how you get on.
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In this episode Melanie talks to Ben Lund about retargeting campaigns
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In this episode Esther and Melanie discuss what analytics are, where you can find them, how to review them and why they're an important metric that you should pay attention to. Esther loves reading analytics and Melanie recommends you set time aside at least once a month to check yours. How often do you look at your numbers? Unlock the Power of Analytics: Understand and Utilise Your Marketing Data.
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In this episode, Esther and Melanie discuss 5 "old-school" ways to market your business - things that were around long before social media and that have stood the test of time. Which ones would you add to the list?
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Sustainability is something that is on a lot of people's minds these days. Can businesses really become carbon zero? How can small businesses play their part in making our world a better place to live in? What can we do if we work from home? In this episode, Georgina Thomas answers our burning questions about the topic of sustainability in business. Listen in and play your part as well.
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In this episode, Melanie takes you through the ins and outs of recovering your Meta Business Page if you've been removed inadvertently from it. It's not an easy process, but very necessary to go through it if it happens to you - fingers crossed you never need to know this information!
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In this episode, Esther and Melanie discuss what hashtags are used for, how many you should use on each platform, and where to look for relevant ones for your posts. Do you agree with their advice? Where do you research your hashtags?
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LinkedIn is an important platform for B2B. In this episode, Esther and Melanie talk to Naomi Johnson about the importance of your LinkedIn profile and how first impressions matter.--- Send in a voice message: https://anchor.fm/monday-morning-marketing/message
You all know why you started your business, but does your audience? Sometimes you can get so caught up with telling people what your business does that you forget to mention what problem it solves. Don't leave your audience guessing - let them know loud and clear that your business is there to solve the problem they have (even if they don't know they have that problem yet!).
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Do you have an Instagram account or thinking of starting one? Confused about whether to use a personal account or business account? In this episode, Esther and Melanie discuss the pros and cons of both types of accounts and let you see which one might be better for you.
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We keep hearing about ChatGPT (unless you’ve been living on under a rock for the past few months) so we talked to Anne Gould of Master the Digital Maze about her experience of using this AI tool to write content and tell your story. Melanie and Anne are both journalists so listen as they compare notes on their experiences.
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In this episode, Esther and Melanie talk about some of the things they’ve been going through personally recently and how it’s affected their business. Not really marketing related, but it helps you see that they’re human and are going through things that you might be going through too. Top tip? Surround yourself with a community that will rally around you when times are tough.--- Send in a voice message: https://anchor.fm/monday-morning-marketing/message
Are you a Negative Nelly or a Positive Pam? When we open our feeds on social media, it seems to be filled with a mixture of positive, good news and negative or bad news. So, when it comes to marketing your business, have you a tendency to share more of the negative or positive aspects in your posts? Maybe try on of the suggestions and A/B test your content to see which reaches more people?
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A question we frequently get asked is "what should we post on social media?". Well, we've brought in Jade Halstead from Honcho Search to help us answer this burning question. Listen to the sage advice she gives. What other questions should we have asked her?
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In this episode, Esther and Melanie discuss a number of reasons why your marketing doesn’t work. They hit a lot of nails on the head but have they missed any that you can think of?
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In this episode, Esther and Melanie discuss the different things you need to do in order to get your marketing working for you. They include a very extensive list, but have they missed anything? Is there anything else that you can think of to make marketing work?
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We spend so much time on social media for our businesses but how do we know if it’s really working and if we’re getting out of it what we’re putting into it? In this episode the dynamic duo chat with Amanda Webb about how to measure the ROI (return on investment) of your social media.
Amanda has shared this freebie with our listeners: https://spiderworking.com/mondaymorning
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In today’s episode we discuss GSD - but rather than “Getting Sh*t Done” we’re using it to stand for something else… Tune in to find out!
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It’s the start of a new year and the ladies are back with their predictions for 2023. This year they’ve been joined by some guests as well! Let's see if any of them come true this year…
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In today’s episode the ladies discuss why you can’t have it all when it comes to marketing and design. Listen in to hear how you can get the best out of your budget and keep your expectations realistic as well.
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In this episode we’re joined by Fabienne Fredrickson of boldheart.com. For 20+ years, Fabienne has powerfully mentored tens of thousands of women business owners to grow, then scale their businesses, earning them tens of millions collectively each year, while increasing their time off to enjoy lives they love. She drops many a golden nugget during the chat. Be sure to listen for how to get your free book also!
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It’s important when you start out working with a new client that you manage their expectations of what it is that you will do, and also what they should do. Do you have your T&C on your website? Do you send you clients a quote or do they sign a contract? Having FAQs on your website can also help with the management of expectations before they even hire you. Melanie even lets people know when and how they can contact her - an idea that Esther will be stealing!
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We know it’s hard to manage your finances at the minute due to the cost of living crisis (aka recession). However, Henry Ford once said: “Stopping advertising to save money is like stopping your watch to save time.” In this episode, Esther and Melanie discuss this quote and agree that stopping advertising to save money is false economy. Marketing and advertising isn’t just ads but can include your personnel costs, platform costs, and even your electricity bills!
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Is it possible to be successful without growing a huge audience or being a social media superstar? What’s the best advice for making marketing more effective? How can you stand out when there’s so much noise and competition out there? This week’s guest Patty K has great insights on these and the other aspects they discuss in this episode.
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So you’ve spent hours researching and writing a blog post or recording and editing a video for your content. You put it up and then what? Is that it? Just using it once? No! You can turn that one piece of content into so many more with just a few adjustments. In this episode Esther and Melanie give you some ideas of what to do and how to repurpose your content for different platforms.
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Do you get confused by CPM, CRM, CMS and all the other abbreviations and jargon that’s thrown about on a daily basis by marketers? In this episode Esther and Melanie go through some of their favourites and explain a few that they get asked about regularly. Which are your favourites? Which ones still confuse you?
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AJ Saunders talks to us today about how to 4x your e-commerce. Online sales is big business so it's important you stand out. Listen to these great tips from AJ and implement them into your e-commerce today.
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Do you try to market to everyone? Are your products suitable for absolutely everyone? We hope you answer "no" to both these questions! Remember - you're not everyone's cup of tea or you'd be a mug!
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Getting new clients is always an exciting and interesting time for a business, but knowing how to onboard them so everyone in the business knows what they will be doing is essential for longevity and upselling. Even if you're a solopreneur if you have these processes in place then if/when you expand, it will be easier for your employees to see what needs to be done and when.
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Do you have products to sell on your website? Shopify could be the way to do it. In this episode the ladies discuss different aspects of the Shopify platform with Michelle, team lead of support advisers at Shopify.
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What would you consider to be the most underrated marketing skill these days? This is what the ladies are talking about in this episode and they have quite a list of ones they think everyone should have - which ones would you add to the list? And more importantly, which ones will you work on to improve your marketing?
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Seasons in business don’t always change with the seasons of the year. Sometimes, they aren’t as predictable either. Today, Melanie explains how businesses can look back over past seasons and plan for future ones to avoid peaks and troughs (although sometimes they are inevitable). Listen in to hear some top advice and action plans for your business to follow.
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In this episode, the ladies discuss packages with service offers expert Janine Coombes. How do you know what to add to your package? What price should your package be? So many questions and not enough time! Listen in to hear about Janine's 3Ps (not the ones you think!) and let us know how you’ll implement this information.
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When you first start out in business, you are excited to get a new client because it means you’ll have income - but what happens when that client starts asking for things outside your remit, outside the terms of your contract, or generally doesn’t fit into your ideal customer category? How can you say no to what they ask you to do? How can you get over the fear of turning down work? This is what the dynamic duo discuss in this episode of the Monday Morning Marketing Podcast (this week released on Tuesday due to Queen Elizabeth II’s funeral as both hosts are British Citizens)
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How do you sell products online? What goes into your marketing when you have consumer products? Does your ideal audience change over time? These are some of the many questions Esther and Melanie posed to Niamh Hogan on today’s episode. Listen in to find out more about Holos Skincare and how Niamh is now taking over the world!
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What is UGC? How can you ask your users to contribute content of your brand that you can share? In this episode, the dynamic duo ask these questions for you.
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Today the ladies talk about the fear of putting yourself in a box - pigeonholing so to speak - and only being known for one thing. Is it bad or good? Can you niche down too much?
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Finola Howard of How Great Marketing Works talks to the ladies today about how small businesses can market like larger businesses, like IKEA.
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If you got a million today to spend on your business, what would you spend it on? Today, the ladies discuss some of the things they’d love to invest in to grow their businesses. Do you agree with them? Would marketing be top of your list?
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In today’s episode the ladies test the newest feature to hit Twitter - Twitter Circle. They talk about the possibilities and the limitations it has - at the time of the recording not all accounts have access to the feature. Do you have access to it yet? Have you used it? Do you find it useful? We’d love to hear your opinions.
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Fiona Walsh joins the ladies to discuss the benefits of using well designed PowerPoint to improve your webinars, presentations and to stand out from your competitors. Listen in for top tips and advice from Fiona, who coaches people on how to use PowerPoint well.
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Fiona Walsh joins the ladies to discuss the benefits of using well designed PowerPoint to improve your webinars, presentations and to stand out from your competitors. Listen in for top tips and advice from Fiona, who coaches people on how to use PowerPoint well.
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Esther talks us through 10 points relating to the psychology of marketing. Many of these you're probably already doing but might not even know are psychological tricks of the trade. Are they working for you or do you need to tweak them?
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Right now many businesses are considering cutting back on their marketing spend because of the cost of living crisis and risk of recession. In this episode we discuss how cutting back on marketing made pizza more popular than burgers during a previous recession.
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Google Analytics 4 (GA4) is something you need to have in place by 1st July 2023, so why bother doing it now? Why not just wait until then? Our guest today explains what it is and why you should change over asap. He can also help you make the switch!
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We can't always know what's around the corner, but we can have a plan in place just in case. Being prepared is good for business and for your sanity.
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After the ladies discussed on-page SEO in Epidode 123, they're back to discuss off-page SEO in this episode. There's so much that goes into SEO that they could even do another episode, but they don't want to bore you.
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In this episode we speak to Alexis about the need for a Social Media policy. It’s not just for large businesses!
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Hacking and scamming on social media. We have noticed an increase in accounts being hacked on social media (namely Facebook and Instagram accounts) so we are talking in this episode about how to spot it and hopefully avoid it even happening to you.
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In today's episode, the ladies talk with Alexandra Pedro who specialises in marketing film festivals. They talk about the different types of festivals, how covid affected the marketing plan and much more.
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Now that a lot of restrictions have been lifted, it's time to get back out to face-to-face networking events, conferences, meetings etc. Listen as the dynamic duo discuss some of the events they've been to recently (Melanie more than Esther obviously) and which ones they're looking forward to attending. Which ones can you recommend they attend as well?
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What is a competitor analysis, who should carry one out and how do you even go about it? These questions and more are answered in this episode by the dynamic duo of Esther Lawson and Melanie Boylan.
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Are you struggling to attract people to your webinar? In episode 124 Melanie speaks with Sarah Gray about her business that helps do just that!
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What is SEO? How can you improve your ranking on Google? Today the ladies discuss some important points you should consider when implementing your SEO strategy.
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You won’t believe what the dynamic duo say about click bait in today’s episode! You won’t expect it at all! Seriously though, they discuss the pros and cons of using click bait as part of your marketing plan. Have you ever used it? Has it worked?
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What is influencer marketing? How can you hire an influencer? How can you become an influencer? Today the ladies talk with Sinead Carroll from Blogger Agency all about this fascinating topic.
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In today's episode, the dynamic duo discuss the differences and virtues between self-promotion and self-marketing. Listen in and let us know your opinions.
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In today's episode, the ladies discuss The Triangle of Alignment but can't decide what type of triangle it is (they're marketers, not mathematicians after all!). The Triangle of Alignment is a great marketing tool that will come in handy for your campaigns, so ignore the part about equilaterals and pyramids and just focus on the main elements.
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Too many businesses have been in hibernation since Covid hit. In today's episode, Esther is joined by 3 of the 4 organisers of the event "Kickstart Dublin" (including our very own Melanie Boylan) to discuss who should attend, what they will learn and much much more.
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In today's episode, Esther and Melanie discuss imposter syndrome, faking it until you make it, and why you are the expert in your field and you shouldn't compare yourself to others.
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In today's episode, the ladies discuss how social media isn't free. Do you agree with them? What else would you add to the list?
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Today we’re joined by Charlotte Foster, podcast producer from Charlotte Foster Podcasts, an agency that helps companies make branded podcasts and we’re talking about podcasting.
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In today's episode Esther and Melanie discuss the various pros and cons of having a Facebook Group for your business. What would you add to the discussion?
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Today, Esther and Melanie talk to Kris Ward all about productivity. It’s something they preach about all the time. Finally they have someone who knows what they’re talking about when it comes to social media, business and time management.
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In today's podcast, Esther and Melanie discuss different ways to handle receiving bad reviews. Do you agree with them, or do you handle them differently?
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Louise McDonnell talks to the dynamic duo today about selling on social media. She also talks about her social media planner which could help you organise all your thoughts and posts.
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Esther and Melanie have worked in marketing for years and still love it - how is that even possible? Listen in to today's podcast for tips and ideas on how to fall back in love with your marketing.
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When it comes to their numbers in business, most entrepreneurs are winging it – are you? When strapped for cash, do you buckle down and go into sales mode? Creating a busy world where you are always chasing! Chasing the sale, chasing your clients, chasing the deal! Money is flying in (and out) of your business! Carmel helps businesses see where their money is going helps entrepreneurs stop the ‘sell more make more’ hamster wheel and step into the CEO role so they can grow their business and scale with ease.
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Have you ever thought about making an online course? Melanie has, and in this episode the ladies discuss some important points to remember when you're doing your own.
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Today Melanie interviews the King of Video, Matt Hughes about how we can incorporate video into our business.
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In today’s episode, the dynamic duo talk about different ways to find new customers online - some of them might surprise you!
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Today the ladies are joined by Owen Pickrell, sales manager at Disciple Media. He’s here to talk about the importance of communities and how important it is to have your own space and app to connect with your community in a more personalised way.
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The ladies are back with their yearly predictions for what will happen in social media in the next 12 months. Do you think they're right? What would you add to these predictions?
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Today the ladies investigate the world of Instagram Reels with Emma York of Fresh Approach Digital, Social media trainer. Hear who should be making reels, how long they should be, how often they should make them and many many more answers to all the burning questions.
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Do you find it difficult to get traction on Twitter? In today's episode, the ladies discuss some easy ways to increase your Twitter engagement without spending lots of time on the platform.
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Ever wondered how Pinterest could help your business? Ever questioned which businesses work best on Pinterest? Today, Esther and Melanie ask all these questions and more to their special guest, Faye Strange. Tune in for all the answers.
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Today, the ladies are celebrating a number of milestones, including reaching episode 100, their recent Workshop #DMAT21 and more! Tune in to hear all about these and more.
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Rachael Dines is an experienced, CIM qualified marketer and her work has spanned B2B, B2C and Charity sectors, in-house and agency-side. She comes onto this podcast to chat with us about her rather interesting journey.
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Are you just getting started in marketing? Are you struggling to find your feet or know where to start? Listen to today’s episode from our in-house marketers who have more than 15 years experience between them.
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In today's episode, Esther and Melanie are joined by Dan Holloway, Business Coach for creative entrepreneurs helping them to start grow and scale their businesses and help them understand the difference between the three.
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In case you haven't heard, the dynamic duo are running an event on 15th November 2021. In today's episode they run through the strategy they are using (and that you can use to) while promoting the event.
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Have you ever asked yourself what's the difference between an ad in the local paper and a press release? Or have you ever wondered how to get your press release into the local or national press? Today's guest will answer those questions and more
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In today's episode, Esther and Melanie discuss the ins and outs of lead generation and some of the ways businesses can generate leads. Listen in to hear more and send them a message if you have any questions.
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In today’s episode, the dynamic duo talk to May King Tsang, The Original FOMO Creator all about FOMO - The Fear of Missing Out. Has COVID heightened it or has JOMO taken over? How do you create FOMO for your events? All these questions and more are answered right here.
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The ladies take a few minutes to rant today before giving useful advice on how to stop selling on social media. Take a listen and let us know if there is anything else you would add.
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Today the dynamic duo speak to Beckie Sanderson about the best way to boost your brand by self publishing books. Beckie gives lots of great advice on the topic and even leaves the ladies wondering if they should write a Monday Morning Marketing Podcast book of their own...
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When starting out in business, finances can sometimes be a struggle. Today the ladies give some useful tips and advice on how to keep your costs down without compromising on your business.
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Are the colours you choose important for your marketing? Today the dynamic duo talk about this with their guest Sue Thompson of Catch Design Management. Listen in for top tips!
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In today’s episode, Esther and Melanie discuss phrases they have heard from other social media managers as they chat "by the water cooler”. Have you heard any of these before? What others would you add to the list? Drop us a message and let us know!
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Andrew and Pete of Atomic join us today to discuss three ways to scale up your business. These points can be used no matter what industry you're in or how long you've been in business.
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In today's episode we learn more about our other host, Esther Ocampo of IPA Group. Listen in to her interview and send us any other questions you would like her to answer.
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In this episode, the dynamic duo are joined by personal branding coach Christine Gritmon who shares her top tips on how to improve your branding so you stand out from the rest of your field.
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In today's episode we learn more about one of our hosts, Melanie Boylan of STOMP Social Media Training. Listen in to her interview and send us any other questions you would like her to answer.
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What are chat bots and why should you use them? That’s what we ask Sacha Liddiard, from Think Outside the Bot in today’s episode. Sacha is a chat bot expert, ready to set you up with this automation tool to save you time in your business. What’s not to love?
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In today’s episode, the ladies discuss the importance of creating evergreen content. What is that, you might ask? Well, listen in to find out and to get some examples of pieces of evergreen content you can create yourself. You’ll also get tips on how to keep it evergreen.
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Email marketing is dead, right? Well, it depends who you ask! Today’s guests, Rob and Kennedy, are Email Marketing Heroes, here to myth bust and set us straight on the topic of email marketing including how many emails you should send each week.
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Have you ever wondered why your marketing efforts are failing? Today, the ladies look at this topic and pin point a few key issues you might be overlooking. Don’t give up yet - there is always hope.
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Melanie is always banging on about GMB so today we decided to bring in someone to back her up! Google My Business is an essential tool for all businesses and one that not enough small businesses take advantage of. Listen to Amanda’s tips and set yourself up today.
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Whether you’re heading away for a few days or having a staycation, taking a break from your business is essential. Today the ladies give us a list of things to do before you go away so that your business marketing is still ticking over on social media.
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Today, the ladies have a very interesting chat with Joseph Costello, Mentor, about setting goals, mindset, mentality and more. Listen in and let us know your thoughts on this topic by sending us a message on social media.
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In today’s episode, the ladies discuss various software that makes their business lives sooooo much easier. Do you use any of these tools? Are there any others you would add to the list? We’d love to hear what you think.
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Today, the dynamic duo are joined by Joanne Sweeney, author and podcaster from The Public Sector Marketing Institute. They ask Joanne questions about how she got started in public sector marketing and is the public sector so much different when it comes to marketing? Take a listen for yourself.
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Social movements spread quickly online. Should you show your support on your social media channels? In today's episode the dynamic duo discuss this topic and give you some advice but are they right? Let us know your thoughts on the matter.
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Ellie Clogher is a Virtual Assistant who works with small businesses to free up their time so they can work on tasks that make them money while the VA can work on the rest. The tasks that a VA can help a small business with include marketing, social media and much much more. Listen in for great tips and advice on how to get started with a VA.
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When we are in business, we want to be the best. Does this mean we can’t collaborate with others in order to become the best? In today’s episode, Esther and Melanie discuss some of the pros and cons of collaborating and of seeing everyone as competition.
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Today Esther and Melanie are joined by Tracy Lamourie founder of Lamourie Media. Tracy was kind enough to give us lots of actionable tips on how anyone can elevate themselves as thought leaders to the top of any industry using earned media to be considered authorities in their fields.
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In today’s episode, the dynamic duo talk about ways to promote your products and services by appealing to the buyer’s needs and wants. If you have any questions or would like help with ideas on how to implement this or anything else you hear in our podcast, get in touch.
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Victoria Taylor of VictoriaTaylUK, Experience Consultant who works with brands on their audience, customer, employee and brand experience, talks to us today about the importance of providing a positive experience at all times.
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In today’s episode, Melanie and Esther discuss where to start and how detailed your client avatar or buyer persona needs to be as well as the value of creating one. Do you have one or several already set up? When was the last time you reviewed it?
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Today Melanie and Esther talk to cyber security expert, entrepreneur and tech startup owner Wayne Denner about the importance of cyber security, and how to market bird seed.
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Today, Esther and Melanie are talking about the 4 P’s of marketing - Product, Price, Placement and Promotion. Is it still relevant today? If so, how can we apply it?
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Today Esther and Melanie are joined by Jay Blake, Connoisseur of Connections and Village Chief. Jay talks to us about the importance of building relationships in business and walks us through The Village.
Visit https://mydigitalvillage.co.uk/ for more information.
Speak to Jay at https://www.linkedin.com/in/jayblakemarlow/
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Today, our two digital marketers talk about the benefits of using traditional marketing (newspaper, radio, print) for your business. Do you agree with them? Have you ever taken out ads in the local paper or radio station? What has been your experience? Send us a message and let us know!
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Today, Esther and Melanie are joined by Louise Brogan of Social Bee NI. Louise is a LinkedIn expert as well as a Small Business Britain Champion, podcaster and speaker. Louise talks us through how to improve our LinkedIn presence and how to connect with people on the platform.
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Melanie and Esther discuss the newest feature in Twitter today - Spaces. They are both beta testers for this feature and have tried it out before bringing their knowledge to today’s episode. Follow them on their Twitter accounts to listen in to their Space talk.
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In this episode Esther and Melanie are joined by Marie-Clare Byard from NOW Media Live. MC talks about what we need to create visuals (images and videos) for our business without breaking the bank.
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In this episode, Melanie and Esther discuss what it takes to manage your brand online when it’s more than just one person. Esther chips in her wisdom after having been working this way since her company (IPA Group) started in 2015.
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Today Melanie and Esther discuss the platform of Twitter with Ben Moore of Ben Moore Media. Is Twitter useful for all businesses? What exactly are Twitter chats and are they still relevant?
Ben Moore is a Writer/Online Brand Manager who has an extensive knowledge and background in managing Twitter campaigns and live tweeting. He has worked with brands and Influencers over the years and is found on Twitter as @Beanmimo.
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In this week’s episode, Melanie and Esther talk about the new phenomenon that is Clubhouse, a social media channel exclusively for iOS users at present.
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John is an engineer and serial entrepreneur. Listen to his story about why he decided to move his marketing back in-house.
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Should you add your pricing to your products and services when you advertise them online? Esther and Melanie discuss the pros and cons along with some issues you potential clients may face when they research your items on social media and your website.
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Top tips for overcoming your mental blocks to going live and other tips on tech and software to use from Ian Anderson Gray, founder of Confidently Live Marketing Podcast.
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New year, new plan? No need to reinvent the wheel when it comes to your social media marketing plan for 2021. Use what has worked and expand on it.
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2020 was a bust for many but here at MMM Melanie and Esther have decided to “predict” what will happen in 2021 in terms of marketing and business. We’re no experts but these are our thoughts… Maybe they’ll be right?
Episode sponsored by Agorapulse. Get 1 month free here: agorapulse.com/mondaymorningmarketing
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In today’s episode, the ladies look back over the year and discuss the pros and cons of 2020. Here’s to a great 2021!
Episode sponsored by Agorapulse. Get 1 month free here: agorapulse.com/mondaymorningmarketing
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Lucy Hall has successfully built an online community during the pandemic. We talk to her about why she dedicates hours to the community and what her members get out of it. Esther and Melanie are both members of Digital Women and can vouch for Lucy’s love for her community and her desire to see other women empowered through the group.
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So, you write a blog post, put it on your website, share it on social media and then what? Did you really just spend hours researching, writing, editing and publishing it for it just to be seen once? No. Repurposing your content doesn’t have to be complicated. Turn your blog into lots of other pieces of content. In today’s episode Esther and Melanie give you lots of examples of what to do with it.
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Have you ever asked yourself why you should use automation, curation or reporting tools to help you manage your social media? This week Esther and Melanie talk to Ravi Shukle, Agorapulse UK & Ireland, about this topic and more.
To get 1 month FREE with Agorapulse go to www.agorapulse.com/mondaymorningmarketing
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Where to go when social media changes. Social media is constantly changing, and it can be quite a task to keep up with it all. In this episode Melanie and Esther give you tips on who to follow to get the most up to date advice and tips on each platform.
Sponsored by Agorapulse - get one month FREE at www.agorapulse.com/mondaymorningmarketing
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Today Melanie talks to Esther and Barbara about their new collaboration thesuperstarva.com. If you’re interested in learning more about what a virtual assistant does and about becoming one, this episode is for you. Listen to the end as the ladies reveal a very special discount for Monday Morning Marketing listeners.
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Do you niche or are you a “Jack of all trades”? Melanie and Esther discuss how niching can be beneficial, and it may even happen over time.
Today’s episode is sponsored by Agorapulse - get 1 month FREE at www.agorapulse.com/mondaymorningmarketing
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Melanie and Esther talk with Deasha Waddup about the importance of having you organic marketing in order before starting paid ads. Podcast sponsored by Agorapulse UK/Irl.
Links:
agorapulse.com/mondaymorningmarketing
socialtreats.co.uk/attract-dream-clients
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You’re so vain, you probably think this podcast is about you. Rather than focusing on numbers of followers and likes, focus on giving value to your audience. Episode sponsored by AgoraPulse, get a month FREE with this link http://bit.ly/MMM1MonthFree. They give you the right analytics to monitor.
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Who needs an app for their business? Today Melanie and Esther speak with Lisa Kelly, Founder of myapp.ie
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Money, money, money! Yes we all need some of course but this week the ladies are talking about Marketing Budgets. What do we need them for, how they work and what to spend it on! Don't miss their next exciting installment...on money.
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Sam Kelly, aka Tweetinggoddess, joins Esther and Melanie to discuss her upcoming online event and the power of having an online community.
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Episode 40 - Customer service and complaints
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Amanda Webb of spiderworking.com joins Melanie and Esther today to talk about Christmas! It's time to start your holiday marketing!
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1000 Listeners!
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Business development is important but we don’t always make the time to up-skill or improve ourselves within our business.
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Strategies featuring John Gomez
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Elevator pitch
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Content Ideas for your social media pages
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Content plan
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What's in a Digital Marketing Strategy?
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Episode 31 - Email Lists
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Episode 30 - Lead magnets
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Episode 29 - Social Media Audit
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Episode 28 - Buyer persona
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Episode 27 - Google My Business
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Find who is reading your posts and tweets. Listen in and get the scoop
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Episode 25 - Scheduling platforms.
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Episode 24 - Sales featuring Anna Scheller
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Practicing going live
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Storytelling
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Cookies - all about them and why they're so important. With special guest Michelle McLoughlin
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Virtual networking featuring Shaun Cassidy
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In this weeks episode Esther speaks to Barbara Edwards of BeCoached about how important video conferencing is for your business. Hear how to do it, to improve it and be safe. Our very first guest!
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How can blogging help your business? What should you write about? How often should you blog? All these questions and more are answered in today's episode.
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Episode 17 - Working from home has become the new norm. Melanie and Esther discuss how they are navigating it.
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Episode 16 - Doing it for free for exposure
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What do marketers mean when they are talking about PPC, SEO, KPI, ROI etc? We discuss these and more.
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Does going live terrify you? Today Melanie and Esther discuss the pros and the fears - and they also pushed the button! Check out the video of today's episode too!
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During this time of uncertainty and economic downturn, it's best to promote good deeds and positivity.
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Social media plays a big part in how we run our businesses, but that also opens the doors for trolls and keyboard warriors. Melanie and Esther discuss what to do in those situations.
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How do you use graphics and images to catch people's attention? Do the images you use go with your message?
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Having a consistant message is important. In today's episode we share why.
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Do you celebrate the wins in your business? No matter how big or small, reflect on what you have achieved and celebrate the wins like landing a new client, upselling to existing clients, winning awards etc.
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In this episode, Melanie and Esther discuss outsourcing. What, if anything, do you outsource? If you had $1m what would you outsource?
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Why did you choose your branding? Do you know what different colours mean? Does your brand speak to your audience?
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In this age of social media, do you really need a website? We discuss that in this episode.
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Do you check your analytics regularly? Where are the best analytics found? Is it just your website you can measure when it comes to analytics? All these questions and more are answered in this episode.
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Where are the best places to find curated content for your social media? We discuss this in this episode.
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Unsure of how to use social media in your business? We share some tip and tools to improve your social media.
**We are not affiliated with any of the tools we mention in this podcast.
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What's the best way to market yourself at an event? We discuss some tactics, and recommend some events for you to attend.
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"Fail to plan, plan to fail".
Listen in as Esther and Melanie discuss the importance of planning your content.
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