Motherhood Merged: Recent Episodes
Erin Kraebber
This podcast will make you feel like you’re part of a community of like-minded women while learning all the best marketing systems and brand-building strategies. Erin is a brand and marketing strategist with over 15 years of experience developing engagement efforts for college sports brands. She has worked her way across the corporate jungle gym while raising two daughters and being a supportive partner to her husband. She dislikes all things in the kitchen but loves to support women who desire the ability to do it all. Motherhood Merged is a weekly show created with moms on the go in mind. Listen while you drive, fold the laundry, or get some exercise. Each episode is designed to deliver actionable tips you can implement in your own way and on your own timeline to market your local business and grow your personal brand. You’ll walk away feeling inspired, empowered, and equipped to take action in your business, brand, and momlife.
We are unlocking a new level of parenting this school year: no babysitters.
Our goals are simple but making the decision to have them home alone has been a challenge. How do you know when kids are ready?
I'm sharing some insights into our tiered approach to fostering this new level of independence in our girls. It's been put to the test for short periods of time and met with some learnings on both sides. A few nights out alone with no paid sitter are just around the corner.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a small business owner and marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
If you have school-aged kids, your summer is winding down and the new school year is just around the corner. Today I'm going to share five things I love to make back-t-school prep just a little easier. This is my favorite things list of the top products and tools I've grown to appreciate most at this stage of my parenting journey. Some save money, some save time and some just straight-up save my sanity.
Tune in to hear my list and then share yours. Drop your must-have products, services and hacks for back-to-school time on social media to let more moms know what's working for you.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a small business owner and marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Hosting the grand opening and ribbon-cutting event for my retail space felt like a major milestone. My store has been open for just over a month and getting to this point was both easier and more difficult than I anticipated.
In this episode, I share the three major items I needed to cross off the to-do list prior to opening the doors for the first time. From the design of the physical space to the design of an email marketing system, get some behind-the-scenes details on what came together and what didn't.
Its lessons in retail entrepreneurship from a rookie business owner.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a small business owner and marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
I used to think the idea of reframing was a bunch of garbage. Turns out, I wasn't focused on reframing the right things.
This is your quick pep talk on one way to turn a "Have to" into a "Get to" and have it actually make you feel better.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a small business owner and marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Ok, maybe not at attack but a definitely a vent session from a working parent tasked with organizing the summer calendar. Why is it so hard?
Many working adults don't get a summer break. And one big challenge is understanding the options available for summer care and summer activities for kids. I'm a fairly organized individual and I find it highly frustrating to coordinate schedules and opt-in to the right camps and activities when we need them.
Tune in to hear my personal experiences as the summer coordinator of our house. I also share my plea to camp programs and providers to take some of these issues into consideration. If you want my money, you need to get it together and help a momma out.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a small business owner and marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
If there was a book called rest for dummies, I would buy it.
There is a lot to be said about this "plugged-in" and "hustle" culture we are living in. There are a lot of distractions in this digital world, and always something (or someone) needing attention.
Part of my own personal development journey over the last few years has been focused on mindset. On identifying areas where I am unconsciously preventing myself from reaching a goal or even just blocking myself from moving forward in a particular area. Rest is one of those areas. I've come a long way but I can trace this resistance to the idea of rest back to a few myths I've been led to believe.
Tune in as I bust some common myths about the idea of rest and why it needs to be a higher priority than many of us give.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a small business owner and marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Fact: We are the first generation of parents to navigate school lockdown drills with our children.
School safety is a heavy topic and one that's hard to know how to talk about or who to talk about it with. Since my oldest daughter's kindergarten experience, my focus has been on how to support my children through their fears of these lockdown drills.
I'm sharing my experience and how we have shifted our mindset with the intent to prepare, not scare. Plus four action items you can do today to feel more secure in your role as a supportive parent.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a small business owner and marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Family photography is an art, but commercial and brand photography is for storytelling. This episode will give you a peek behind the curtain of brand photography. Kassady Gibson is the owner of Focus Creative where she has worked with over 300 brands to build out not just their photography but their growth strategy with high-quality visual content that tells a story. Kassady shares a lot of great tips from knowing when to hire a photographer to what to do with the photos when you get them.
Some key takeaways from this conversation:
- Update your photos every 6 months to keep your look fresh across all of the platforms
- Build your brand story with your photographer
- Take art direction and feedback from the photographer, allow them space to let their vision come to life for you
- The highest levels of engagement will come when you have a plan for the content
- Don't be afraid of tools like canva and later for your content creation and planning
Follow Kassady @FocusFairhope and visit Focus Creative online to pick up her free download to help you get started with brand photography.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers and local business owner herself.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
I have one word for this month: frazzled.
The end of the school year, extracurriculars ramp up, and work projects all come to head every May. Motherhood always has a lot to manage but there are some times of the year that are more mentally draining than others.
If you are feeling the same, for whatever reason at the moment, this episode is the quick 5-minute pep talk you need. It's your reminder that you are doing a great job even when you feel like you are falling behind or failing or your house is a disaster.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers and a small business owner.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Sales is more than a transaction, its a process in which you serve as a guide for the customer. Amanda is the host of the Imperfectly Ambitious podcast and creator of that same community built to help women in all areas of business do things differently.
Amanda and I talk about the sales mindset and how to sell is to be of service at the end of the day. Selling is about people and emotions and she really shares a lot of great insights into the human behavior of buying and selling.
A few great takeaways from this episode:
- Understanding people is a critical component of being great at sales
- Detach from the outcome, a no doesnt speak to you as a person
- Success will come wen you believe in the transformation
- Purchase decisions are driven by emotions so speak to them often
- Create, don't wait for an opportunity to take the next step
Follow Amanda on Instagram @ImperfectlyAmbitious or click here for her home online.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers and a small business owner herself.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Planning a child's birthday party can be quite the process. As the parent, you have to learn the skills needed to plan the perfect party that fits perfectly with everyone's schedule and includes every child from their daycare, preschool, or classroom. Or do you?
Were all navigating these choppy waters of trying to give our kids the best birthday experience that doesn't hurt any feelings or leave anyone out. But I'm telling you, it would be a lot easier if we adjusted our expectations as fellow parents to be okay with the fact that not every kid needs to be invited to the party.
You want to go big? Do it up. Don't want any fiesta? That's good too because a birthday party is about the birthday child. Now I'm not promoting exclusivity but I do have 8 reasons why your kid might not get an invite, and none of them should be taken personally.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Any Lizzo fans here? Her newest single sums up where I am in my entrepreneurship journey. I've been fielding a lot of questions about my recent career change and how I got started down the path of opening a brick-and-mortar retail business. It might appear from the outside to happen overnight but in my mind, I'm singing with Lizzo. Because it's about damn time.
This journey started in January of 2021 and now I am here, 16 months later putting the finishing touches on a million details so I can open doors and start making sales.
I can point to a few key steps I took that really allowed my business plan to come together. Join me as I dive into three elements I think are universal check box items for starting a business: research, funding, and connections.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebberI do not own the rights to the music performed by Lizzo
Raise your hand if, like me, you are a bit of a skeptic by nature.
I've put in a lot of time along my personal and professional development journey including books, podcasts, and online courses. Absorbing all the info but not always believing in the practical use or application of some of the teachings. I avoid the "woo" as much as possible.
But...over the last two weeks, I've really started to notice how much higher my vibration has become and how many good things that type of energy truly attracts. Energy doesn't mean happy, smiling faces like I once thought. It's a whole thing that I had to feel to believe.
The Energy Bus by Jon Gordon helped me finally recognize that I've become a more energetic match for the work and life I'm creating. And why it really does matter.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Have you ever been the mom who forgot to have their child wear PJs on the class pajama day? I think (I hope) that we have all been there and been scolded by our children for making them feel left out. #momfail
As the mom, I receive all of the emails and information from the classrooms. The dress-up days, the supply needs, the field trips, and more. It's a lot to manage for one child and even crazier with multiple kids' schedules to sort.
When schools leave dads out of the communications or opportunities to engage with the kids, it makes moms feel an extreme amount of pressure and dads feel uninvited. I want my husband to be in the loop so he can share the load. And even more, my girls want their dad to participate in the fun things happening at school.
It is highly likely a dad or any other involved caretaker may do things differently than a mom. But different isn't bad, it's just different. I'm advocating for no "mom things" and "dad things" in the classroom, just things for involved and supportive caregivers.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
It's easy to get caught up in the downside of having to travel for business. If you are like me and haven't been doing as much travel as you did pre-pandemic, you might feel a little rusty.
All the prep and planning to get the family ready to be mom-less is a pain. But I have realized over the years that there are some definite perks to being out of town on your own.
Tune in for my top five things to enjoy about business travel.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Let me introduce you to The Nutrition Professor.
Timaree Hagenburger is a nutritionist, professor, cooking show host, wife, mother, and cookbook author. She loves to educate and inspire people to harness the power of nutrition and wellness practices.
Timaree shares her tips for fueling your body for productivty and the inspiration behind her cookbook and membership program called the Foodie Bar Way. Timaree's enthusiasm for bringing you food that loves you back is contagious. And her approach to real nutrition for the whole family is designed to fit even the busiest of lifestyles.
Connect with Timaree to learn more about The Foodie Bar Way.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Have you wished for the power to write your own job description? To take the best parts of your daily work and truly focus on what energizes you and allows for your highest level of productivity in the workplace.
There is a way to do this. And the first step is to identify the elements of your job that make you feel accomplished, satisfied, and purpose-driven. Step two is making adjustments to the less fulfilling elements in a way that benefits the big picture. It's not about whining to your boss or letting the less desirable work fall through the cracks. It's about being your best advocate in the trash to treasure approach.
Listen in as I share the ways to optimize job descriptions as an employee and as a supervisor. Bring a pencil and paper to do a quick exercise to gain clarity and take action.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Amber Lilyestrom is a transformational branding strategist and business coach, author and speaker. Her mission is to empower women to position themselves as sought-after experts and thought leaders through the creation of an online brand presence.
Amber's transformational mindset work sets her apart and you will hear through the course of our conversation just how important that mindset piece is to not just success but satisfaction and joy. Amber opens up about her experiences specifically around suffering, through scarcity, and then into a belief in true abundance on the other side. This is definitely a powerful conversation and one that I hope inspires you to take action.
Key takeaways from this conversation:
- We show up differently as moms when our life feels aligned
- Our businesses cannot out-perform our beliefs about ourselves and what possible
- Ask yourself where are you proactively suffering in your life and why
- Don't ignore the taps for growth and the desire to dream into something more
- Abundance is a state of being
Connect with Amber Lilyestrom online and on Instagram @AmberLilyestrom
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Cue the confetti because it's my birthday.
I have this habit of making changes in my life during the month of March. March is a great month. Its women’s history month and this week included international women's day and a birthday celebration.
Not just any birthday. My 40th birthday.
Tune in for a quick 10-minute update on some BIG changes happening in my life for my 40th trip around the sun. I'm making it my mission to resist less and receive more. To open my palms and receive all the good that I have been working towards, even when that looks much different than others might expect.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Have you ever taken to Google to search for the best pediatrician or most family-friendly dentist in your local community? Wouldnt it be so helpful if a resource popped up that had all the information you need, compiled by moms in your area who actually know what they are talking about?
Joining me today on the podcast is Julie Sasse, the co-owner of the Birmingham Mom Collective. And her mission is to provide moms in her community with all the best resources in one easy-to-find spot online.
Julie gives us an inside look at the evolution of the mom collective from a blog to a complete resource and networking tool and shares what it's like being the face of the brand that's connected to more than 80 sister sites across the US.
Follow Julie @BirminghamMomCollective and learn more about the City Mom Collective.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Is your business suffering from a lack of reliable or skilled staff? Finding and sustaining a team of employees is tough right now for a number of reasons. As much as you might like to think you have to do it all, you don't and your business may not survive without help.A possible solution to this staffing issue might be in your own backyard.
I grew up in a college town and have many years of experience in higher education.
Tune in for specific examples of how I've leveraged higher education resources to staff up and accomplish my business objectives. I dive into three different strategies for you to consider when you need to add to your team and where to start when it comes to leveraging your local college, university, community/junior college, or trade school.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Today I'm going to share five things I am loving right now as the mom of a tween girl. This is my favorite things list of the top products and tools I've grown to appreciate most at this stage of my parenting journey. Some save money, some save time and some just straight-up save my sanity. Because tween girls aren't exactly a walk in the park.
Tune in to hear my list and then share yours. Drop your must-have products, services and hacks for raising tweens on social to let more moms know what's working for you right now.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Erica Beine was the youngest head coach in NCAA Division I swimming. She had a career she worked hard for but at a certain point, she realized the career she loved wasn't providing the lifestyle that best served her family.
Erica shares her story about the struggle to be the best mom and the coach she could be. And how she leveraged her unique experiences into a niche that provides specialty health and nutrition services to a wide range of individuals ranging from working moms to Olympic athletes.
Learn more about Erica @ericabeine and Beine Wellness Building
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Ashley Meyer is an attorney and mom of three who was once kicked out of a parenting Facebook group. She took the lessons she learned from her personal experiences trying to fit in as a new mom with a serious career and created the MOMpire Network. Its everything she wanted and more for women looking to do both mom life and business, and do them both really well.
Some key takeaways from this conversation:
- Networking is a two-way street.
- Approach relationships with the goal to be of service first.
- Some of the best networkers are introverts.
- Create a tracking system for connections and a timeline for follow up.
- Not every relationship is going to turn into a customer or client.
Click here to learn more about MOMpire and get your free 30 day trial membership.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
You have the start of an email list or you have a basic plan to collect email leads. Now, what is the next step? This episode will provide a roadmap for the first three emails to send to your list.
These three emails require roughly six to eight paragraphs of copy. It's really not a lot when you break it into small pieces. It might take practice to feel comfortable using a conversational or persuasive style of writing if it's not something you do often.
Writing emails that convert takes practice. And the only way to get better at it is to keep trying. Tune in for the quick guide to your first three emails of the welcome sequence.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Did you create a New Year's resolution or select a word of the year for 2022? If you did one, both, or neither you are invited to join this conversation.
I've learned that making a plan to quit is more helpful to me than adding habits or a word for the new year. I share my methods for evaluating the progress towards my goals and the three things I plan to quit in 2022.
How do you start the year or what does your self-evaluation practice look like? And just maybe I can convince you to consider what you can quit as a part of that practice.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Season one was so much fun! Let's do it again.
Tune in to the Motherhood Merged Podcast for weekly episodes designed to deliver actionable tips you can implement in your own way and on your own timeline to market your local business, further your career, and develop your personal brand.
I focus on the small things you can do that are guaranteed to reduce the overwhelm that comes with all the hats you wear. From business to mom life and everything in between.
Be sure to subscribe on your favorite podcast platform so new episodes are waiting for you each week. join me every week for season two of the Motherhood Merged Podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Time to cue the confetti because I'm so proud of this podcast!
This is the finale of the first season of the Motherhood Merged Podcast. I share a little on the why behind it, a little on how it’s done, and a quick overview on the most downloaded episodes up to this point.
I plan on delivering more value and introducing you to more awesome women in 2022. If you have a topic you want me to cover or want to share your thoughts on something I've shared or introduce me to someone you would like to hear from on the show, please reach out! So far I've been able to share a lot from my own experiences and perspectives but Im only one person. It's important to share all different lifestyles and ages and stages. I'm most often on Instagram so find me there and let's connect.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Jim Carrey as the Grinch stole our daughter's Christmas, and she hasn't been the same since.
We have the anti-Christmas child. The Christmas-hater.
And it's tough on us as parents. We have learned to embrace the small things she does enjoy and protect her boundaries around the things that bring anxiety and fear.
Regardless of the holiday you choose to celebrate this time of year, it's important to realize not every kid loves the magic or shares the same traditions.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
It's Thanksgiving Day. A day for traditions, family, friends, food and stress.
There are a million and things for moms to be stressed about over the holidays: menu, table settings, travel delays, outfits, sleeping arrangements, weather, off-limits conversation topics and more.
I have come to learn there are at least five truths I need to accept to make holiday gatherings more enjoyable as a mother. Five things that just need to disappear from the list of expectations to create a low-stress day and I'm sharing them with you today.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Ever heard of HARO? It stands for Help A Reporter Out and its your shortcut to finding journalists in need of the expertise and information you have to share.
Tons of well-known, reputable media outlets use HARO including the Wall Street Journal, Forbes, Mashable and Time Magazine.
Get your pitch ready and tune in to hear 5 proven strategies I've used to land free publicity using HARO as part of my public relations efforts.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
The holidays are quickly approaching and that means the holiday selling window is about to open wide. I'm talking about Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday. This stretch of time is prime for business growth and you don't want to miss out.
If you haven't strategized for the holiday season yet, it's time to start. You don't have to offer a mega sale and slash prices to get customers through the door. I'm sharing five ways to focus on promotions that are sure to increase your visibility and traffic.
As a bonus for this episode: download my free guide to generating new leads for your business without the technology hassles when you visit erinkraebber.com/morecustomers.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Danielle Bettmann is an early childhood educator, parenting coach, and founder of Wholeheartedly. Her coaching teaches families with strong-willed littles how to manage tantrums, eliminate power struggles, and get on the same parenting page.
Danielle shares her real-life experience of navigating the early years with a second child who didn't exactly behave by the book.
Here are a few takeaways from this conversation:
- We come into parenting with expectations based on how we were raised
- It's normal to feel like you are screwing up your kids
- There is a need to merry both sanity and solutions to address behavior issues
- Exposure imbalance can lead to resentment and other issues that block progress
- Having the most well-behaved kids doesnt always translate into achieving a measure of success later in their life
Learn more about Danielle Bettman at parentingwholeheartedly.com or on Instagram @Parent_wholeheartedly
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Did you know that I have interviewed for a job while pregnant two different times? The first was a learning experience and the second time led me to change jobs and pack up everything and move, at nearly 9 months pregnant.
If you find yourself with an opportunity to advance or grow your career in a positive direction, while you are also growing your family, I am sharing my own story with you in mind. Tune in for the three key factors I used to determine if switching course while growing a baby was a good move or not.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Ready to unlock a new level of parenting? Become a pro at saving, storing, recycling, and reselling the items your kids have outgrown.
I share my top hand me down hacks as well as a few lessons learned from my first attempts at saving all the clothes and gear between child number one and child number two. Tune in for some inspiration and ideas for things you can do with the items taking up space in your home that you no longer need.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
The words used to set expectations on us as teens stay with us as adults. How do you manage expectations with your teen?
The Four Tendencies by Gretchen Rubin provides a deep dive into four behavior tendencies and how different people respond to different expectations. Reading this book shined a light on how growing up during the heart of the Girl Power Movement impacted different facets of my life.
I want my daughters to know they always have someone in their corner supporting them. And to also know we expect effort and have standards. Finding the balance that works for them is a learning process for parents.
What can you do when you find yourself putting too much pressure on them in one particular area?
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Justine Sones is a writer and stress management coach who loves drinking coffee, helping burnt-out humans set boundaries, and talking about things that hurt.
Justine shares an honest and relatable look at how prioritizing boundaries and really listening to what your body is telling you can vastly improve your relationships with your children, partner, and business.
Here are the takeaways from this conversation:
Boundaries work when they are mutually beneficial
Defense mechanisms appear differently in different relationships
You can't ignore the repair part of the boundary setting and stress mgmt process
Feelings aren't facts but they do help identify needs
There is more to self-care than spending money
Learn more about Justine Sones and subscribe to her Friday Feels newsletter: https://www.justinesones.com/
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
A sponsorship is a method of creating a partnership that benefits both parties. As a sponsor, you are paying or exchanging for the right to be aligned together. Your local community is a gold mine of sponsorship opportunities to leverage for maximum visibility.
I'm sharing my WOW method to help you work through the process of finding, evaluating, and measuring the success of sponsorship opportunities. I break this down in a way that lets you know how accessible sponsorships can be and how even the smallest of brands or businesses can leverage creative partnerships.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Do you consider yourself a professional overthinker? I do. And when I find myself in a season of life that is extra busy, I have even more difficulty turning off my thoughts at the end of the day.
Overthinking is a habit that takes time and commitment to change. I don't get it right every time but I've learned a few helpful tips to share. Give yourself permission to rest easier at the end of a busy day, week, or month.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
When you have a family, sometimes you will decide to turn down a career opportunity. But sometimes it means you will find ways to manage the negatives because they are far outweighed by the positives.
Moving away from family is always a challenge. We took this one head-on not once but three times, putting more and more distance between us and our extended family each time. It's not an easy choice.
This episode isn't about how to successfully relocate with kids. But it is about making distance from your best support system work when you find yourself with an opportunity that's too good to pass up.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Emily James is a writer and communications strategist who helps creatives tell the stories of their work. She discovered this passion while building her career in higher education and raising her two children.
Listen in to hear Emily share how she has learned to leverage her value of community building to create the life that she desires most. Even when it looks exhausting or non-traditional from the outside.
Here are the takeaways from this conversation:
Being creative comes with a certain level of vulnerability
Be confident in your story and own it
Women need more cheerleaders in their corner
There is value in letting your kids get to know you as a person
Pursuing your passions is a form of self-care
To learn more about Emily James, visit her online home EHJCreative.com and follow on Instagram @EHJ_Creative.
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For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
The end of maternity leave is a big transition time for both mom and baby. When I reflect back on my own experiences, I was prepared for a lot of things but definitely not all the things.
Tune in for the five things I wish someone would have told me before I went back to my corporate job after maternity leave. Quick and easy tips that are sure to help a mom leaving her baby for the first time.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
There is more to a marketing strategy than making a post on social media. Email should be an important element.
When a customer provides their email address, they are giving permission to communicate. They raised their hand because there is already some level of interest in who you are and what you offer.
Hear common objectives that might be preventing you from finding new customers, creating sales, and increasing profits while you sleep. The email address is a starting point to the customer relationship. Get the confidence needed to build and nurture it so it grows into something profitable.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
I believe that women need to come together in community to learn from each other and push each other forward, not use competition to hold each other back. I've also learned that it's somewhat of an uphill battle to get women to buy into this.
We have been conditioned in so many ways that everything is a competition. That there is only a finite amount of success available.
How do you create a more supportive environment along your career journey?
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Heather Steinker created Chaos n’ Cookies to help busy moms stress less and save time through helpful tools and systems to increase productivity in their lives. Heather teaches her clients to be more efficient in their homes or running their businesses, working smarter and not harder.
Here are some of the key takeaways from this conversation:
Similar to a business, your home has certain standard operating procedures
Arming your caretakers with information can help reduce mom-guilt
Break down your to-do list into smaller pieces and evaluate progress at the end of each day
Spending the time to create a system for success now will save time and sanity in the long-run
To learn more about Heather Steinker, check her out at chaosncookies.com and on the Chaos N' Cookies Podcast. Or search for @chaosncookies on Instagram and Facebook.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
August is the time when parents are bombarded with all of the back-to-school sales. Moms know this better than anyone.
As a local business, how can you stand out in a sea of discounts and special offers during this stretch? It's all about leaning into the unique audiences available to serve with your brand of customer service.
Tune in to hear five ways to leverage the back-to-school time to increase foot traffic and increase sales in your business.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
More important than being organized, is being efficient.
How do you create systems and processes to make your workplace as efficient as possible?
You start small. I'm sharing 5 of my favorite tools that are available for both individuals and businesses, and designed to simplify everyday tasks and processes.
Learn how I use the following tools to minimize frustration and maximize productivity on a daily basis: Google Workspace, Slack, Dropbox, Grammarly, and Canva.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
If you are a mom, you have one. You may even have more than one.
It's the book that your child begs you to read over and over. The corners are worn. Some of the images might be fading. They are the chosen ones.
Since parents are the ones doing the reading of children's books, it's important to have your favorites on the shelf.
Tune in to hear my favorite and least favorite children's books to read to young children.
Find the children's books mentioned:
The Going to Bed Book
Tails
Caps For Sale
Where the Wild Things Are
The Very Hungry Caterpillar
Love You Forever
Goodnight Moon
Fox in Socks
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Women are leaving the workforce at unprecedented rates. Every woman has her own reasons but many point to a corporate culture that just doesn’t serve the needs of a modern working mom.
Needs change and not all industries or employers appear interested to keep up.
This happened pre-pandemic too, just ask my mom. Her story is a great example so tune in to hear her experience and her search for satisfaction after 35 years with the same employer.
Learn three lies that can keep you stuck, even when you no longer feel satisfied or supported in your current career, and how to overcome them to find a bigger and better opportunity.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Have you ever found yourself typing something into the Google search bar and wonder how all of those hotels, restaurants, retail stores, and more get their name to pop up in a matter of seconds?
It's a simple and free tool called the Google Business Profile. If you don't have one yet, you need to add the task to the top of your to-do list. Show up in Google local searches, increase your visibility and drive more foot traffic directly to your business.
Learn exactly what a Google Business Profile is, the five reasons why you need one for your local business, and the steps to create one in just a few minutes.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Did you know that there is a difference between a vacation and a trip?
Learning this important difference is my best family travel hack. They are not the same and the sooner you learn this, the easier travel with children will become.
While I have learned a ton about air travel with toddlers, packing efficiently, and surviving long car rides, making this distinction is my top family travel hack for moms.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
I have an important question to ask. And I'm genuinely interested in your answer. Because there is no wrong answer when it comes to how you feel. You are entitled to every thought and every feeling.
This is your reminder to check in with yourself, your mental health, and give yourself the space to feel.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
The task of creating engagement on social media is overwhelming to a lot of business owners. Especially those in a service-based business in which the owner needs to spend a lot of time doing the work in order for the business to be successful.
Storytelling is a method of content creation that doesn't have to be scripted, practiced or perfect. It's about sharing something that people can relate to, find interesting, or ask questions about.
Get a piece of paper and a pen to perform this quick exercise to create a significant amount of story ideas for your web and social content in a short amount of time.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
If you find yourself wondering how to feel more successful in your day-to-day time and energy management, you are not alone.
Women, especially mothers, are expert multi-taskers. With many hats to wear it sometimes feels like the best or only way to operate. But research shows that is not necessarily the case.
In this episode, I cover five key productivity hacks that can be applied to different areas of your work and home life. Five ways to make the most of your time and energy so you feel satisfied with your productivity at the end of a long and busy day.
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**Erin Kraebber is a marketing strategist for local businesses and service providers.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.**
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
If daycare or pre-school drop-off is part of your morning routine as a working mom, you definitely need all the help you can get to keep your sanity. Children are unpredictable so you never quite know what level of drama to expect when it's time for the morning drop-ff. Will it be smooth sailing or involve tears?
You have a long day ahead of you so these few tips might make all the difference when it comes to making the transition from car to day care easier on both parents and children. I share three simple methods I leaned into over the years: reassure, distract and reward.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
This week my husband, Karl, and I are celebrating our 15th wedding anniversary. He agreed to join the podcast to share some insights into the life we have built together. We talk about relationship lessons, family life, managing two careers, and more.
Tune in to learn a little more about who we are as individuals and as a couple navigating life's ups and downs.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
What is a pop-up shop and why should you consider creating one as a part of your marketing strategy?
A pop-up shop is a mobile or limited edition version of a storefront. And it operates in the reverse of a traditional marketing strategy because the intention of a mobile sales display is to bring your products and services to the people.
I consider pop-up shops to be an excellent method of community engagement. Think farmers markets, trade shows, festivals, and more. In this episode, I talk briefly about what a pop-up shop is, how to create one for your business, and the ways to leverage them to grow your bottom line.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Time to play myth busters, personal brand edition.
Your brand isn't a logo or a color scheme, it's the whole package of who you are and what you have to offer as a powerful woman in this world. Your brand matters for so many reasons and this conversation was just the tip of the brand-building iceberg.
Learn about three myths that might be keeping you stuck. Three beliefs preventing you from leveraging your unique story and achieving the next big thing.
It might feel a little uncomfortable or a little messy to put yourself out there as a brand. But every single personality or business has to start at the beginning. How quickly you grow and scale is completely up to you based on your own personal goals and objectives. Your brand is your narrative to control.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
This episode is your permission slip. The encouragement you need to get over it, and just take the trip. Enjoy some time alone time.
Do it. Why? I'm fresh off a quick 24-hour whirlwind trip to a family event and I felt called to share this message before I even made it home. in fact, I recorded it in the car on the way from the airport to my house. Because I felt so energized from just a small amount of time with family as myself. Without kids.
The lines between who we are as individuals and who we are as moms are often blurred. Spending time with my parents and brother, without my children there, was energizing and something I don't make happen often enough. It's time to make the opportunity happen for yourself, sooner rather than later.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Natalie Tilton is a physical therapist who believes that everyone has the right to receive the best medical care possible. She shares how discovering her passion at age twelve allowed her to overcome her fears and step into the role of business owner. And, she does it well by focusing on a unique approach that her patients aren't finding anywhere else.
Here are some of the key takeaways from this conversation:
- Following your passion absolutely pays off
- There is value in solving problems differently
- Let positivity be your guide
- You are free to set your own standards for your career and life
- Family can be your most helpful resource
To learn more about Natalie Tilton and Ability Allies, check her out at abilityallies.com
Or search for @abilityallies on Instagram and Facebook
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
If you feel held back by a system or structure, it's time to get yourself out in front. I've shared before and I will keep preaching that investing in yourself is not a luxury, it's a necessity. You have a personal brand and you need to leverage it to share the great things you have accomplished and the big plans you have for the future.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
In order to build a pipeline of potential customers and clients, it's necessary to have a method to collect their personal information. Followers on social media are not the same as a contact list of names, email addresses, and phone numbers of people who are interested in your products or services.
You do not own your social media followers. What you do own is data you collect yourself directly from the people who are interested in what you have to offer.
In this episode, I share three low-tech and grassroots ways to collect information in order to start your contact list. Get inspired to try one or all three.
Then turn those leads into customers and fans of your business or service.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Fortunately or unfortunately, a mom's morning routine can make or break the day.
As a new mom, I had no idea how important a morning routine would become or how tough it would be to create. Or how happy it would make me when I got everyone ready and out the door on time.
The only thing predictable about children is that they are unpredictable. Their age and stage determine what your morning needs to look like. The routines and habits you establish for your home evolve as their needs change.
In this episode, I share my own success and failures as my morning routine has evolved through the years. I describe three things that have been helpful in getting us into a better place with our morning routine.
Listen all the way to the end for the opportunity to get a free download called Morning Routine Math. This free guide will help you create the most effective morning routine for your family.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Jen Hughes is a mom of two and an online business manager who specializes in creating systems for service-based business owners. She didn't get this career overnight. In fact, it took five different Etsy shops before she discovered her true passion and talent for the behind-the-scenes work.
In this episode, Jen shares her method for turning repetitive tasks into systems to create more time in your calendar. We dive into four key areas of focus to build an efficient foundation for your business.
The key takeaways from this episode:
- Tracking your time for 1 week will give you a new perspective
- Repetitive tasks are prime for systematizing or automating
- Customer and client offboarding is as important as the onboarding process
- Don't become the lynch-pin in your business
- Time blocking is a quality mom-hack
To learn more about Jen Hughes, use the links below:
FREEBIE: Systems for Scaling Roadmap thehughesmethod.com/motherhoodmerged
Website: thehughesmethod.com
IG: @thehughesmethod
FB: @thehughesmethod
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
You can't win the lottery without first buying a ticket. You can't win a race you don't enter. And in the famous words of Wayne Gretzky, you miss one-hundred percent of the shots you don't take.
Have you identified the theme yet?
If you own a business or are an employee working your way up the ladder, there are recognition opportunities out there for you. You are deserving of them. In order to get many of these recognitions, you are going to have to apply.
In this episode, I share some quick but actionable tips on how to utilize awards as a method to increase the visibility of your brand and business.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
As hard-working women and mothers, there are a lot of responsibilities and challenges that land on our shoulders. But sometimes we also find ways to make things harder on ourselves. It's not always intentional but it's time to leave behind the suffering and to normalize letting things be easy.
This episode focuses on the opportunities you have to simplify your brand growth and business development efforts. I share four examples to serve as a jumping-off point and then give you the permission you need to identify additional barriers you can quickly knock down as you make your way along the path to success.
I hope you finish this episode and feel inspired to normalize the parts of your life and business that come easy. And to accept the invitation to let things be easy when it presents itself to you.
Part 1 of this series on letting things be easy was featured in episode 9.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
This episode of the Motherhood Merged Podcast is focused on the struggles and feelings of overwhelm that come with motherhood.
Since March of 2019 I have been on a journey to build an authentic and judgement-free community for women, specifically mothers. At some point in my efforts, one thought came to me and has continued to bubble up in conversations among mothers at all ages and stages of their journey.
It's this idea that motherhood is really hard. But many of us have this innate skill or have been conditioned to make it look easy. So the question I started asking myself is what would motherhood look like if it were easy.
This conversation dives deep into the pressures moms face, how you might be unintentionally suffering, and why it's important to explore this idea of letting it be easy. Its a little bit of tough loved mixed with the support you need to know you aren't alone if you set your parenting expectations for yourself at a high level.
Part 2 of this series on letting things be easy will be featured in episode 10.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Meet Melissa Rose, a mother of five and owner of The Dancing House located in Hudson, Wisconsin. Melissa shares her journey from teaching dance classes on the side for fun to what has now become a twelve-year journey into entrepreneurship.
Our conversation included the ways in which Melissa has been able to grow and scale successfully. She shared her commitment to consistency and how she relies on her unique documentation system to track progress on the metrics that are most important to her.
The key takeaways from this episode:
- Investing in yourself is a key growth strategy
- Consistency will lead to direct results
- Decide, do and document the metrics that are important to you
- Lean in to the marketing tools that come easy
- Make time to sit with your kids and just listen
To learn more about Melissa Rose, be sure to check out her podcast In The Nitty Gritty or use one of the links below:
Facebook:https://www.facebook.com/groups/Inthenittygrittycoachingwithmelissa
Instagram: https://www.instagram.com/inthenittygritty/
Website: https://www.msmelissarose.com/
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
One trait that I find all strong females I admire have in common is that they trust themselves. In any circumstance or situation, they trust they are doing their best. Everything is intentional.
Self-awareness is a true skill. But how does one develop an increased sense of self? Self-awareness isn’t just about finding weaknesses or flaws to fix. Its not a solution. It's just a step in the process to trust your intrinsic motivations and habits.
In this episode, I dive into six different professional and personal development tools you can use to increase your self-awareness. I share my three favorite assessment tools for business settings and my three favorite assessment tools for personal relationships.
Each assessment provides different insights but often they have similarities or logically fit together. Strengths in a corporate setting don’t always serve as well in personal relationships and vice versa.
This episode includes a free download to learn more about additional development tools I find helpful on the path to self-awareness. Visit erinkraebber.com/self to grab this free guide.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
In this episode, I take a deep dive into the idea of using storytelling as a marketing strategy. The story of any business is the foundation that everything else is built upon. Your story explains your why, your mission, and builds the human connection necessary for the sale of any good or service.
When you start peeling back the curtain to share more of yourself, you cast a wider net and open up to the possibilities of connecting with more people. People who want to learn more and buy what you have to offer.
This conversation is your invitation to really see the value in sharing the story behind your business. It's your permission to abandon the three lies women in business often tell themselves that prevent the best stories from being told. It's a friendly reminder that you have everything you need in your knowledge and experience to engage through a story.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
As a new mom, you are sure to encounter all kinds of new and sometimes unexpected situations. I had no idea that having a new baby would be an open invitation for every person I came across to get involved in my business.
11 years and two daughters later, I can look back on these moments and laugh. Only because I had to learn how to navigate these awkward conversations with random but well-meaning strangers.
And let me be very clear on something, just because my girls are a little older, doesn't mean I've outgrown the criticisms or unsolicited advice. It sort of comes with the territory.
So today I decided to share with you my top 5 list of unhelpful things people say to moms. This episode is intended to give you a reason to laugh but also for you to know that if you are in this season of motherhood, whatever you are feeling is absolutely normal. And you are not alone.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
In this episode of the Motherhood Merged Podcast, I am pleased to introduce two women who are busy spreading confetti across the globe with curated parties in a box.
Liz and Whitney are the women behind Confetti Betti. With eight children, two husbands, and two dogs between them, they truly are superwomen and extraordinary mothers.
They launched their business partnership in the midst of a pandemic and share their learnings, challenges, and successes.
Some key takeaways from this interview:
- You don't have to have everything mapped out to get started
- Pursing goals is better with a friend you can trust
- Share the story behind the business
- Community engagement can and should be a priority for business growth
- Products and services that make life easier for moms are worth celebrating
Learn more about Confetti Betti at shopconfettibetti.com or follow them on Facebook and Instagram @shopconfettibetti.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Your digital footprint includes all of the elements online that make up brand you. Today I want to examine your online presence from the outside looking in, with a focus on social media.
I will do a deep dive into why it's important to have a presence on social and how to use LinkedIn, Twitter, and Facebook to advance your personal brand.
Social media provides the ability to connect with people and brands across the globe. You can share projects and accomplishments with specific links and images. You can search for opportunities with LinkedIn jobs, Use Facebook to share a peek into your personal life. Or you can create original content, using social as a podium to speak on the topics most important to you.
Your social media footprint is a big part of your brand story. I hope this discussion gets you motivated to do a quick audit of your profiles because they should work for you with minimal effort.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber Book your free jumpstart call at erinkraebber.com
In today's episode, I take a 30,000-foot view of what marketing means and why it is important to both businesses and brands. I get specific about what a quality marketing approach can do for you. And then I break it down into three focused questions to help you get your marketing strategy off the ground.
- What do you offer?
- Who needs it?
- Do they know about you?
One of the key reasons why I created my brand solutions and marketing business is to help business owners remove the feelings of overwhelm that often comes with creating a profitable marketing strategy. Today's episode touched on the surface of what marketing is and what it does for your business but there is so much more to discover. It doesn't have to be overwhelming, I promise!
To get the free guide mentioned in today's episode visit erinkraebber.com/21for2021.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Do you consider yourself an industry leader or expert?
I didn't always understand that I am, in fact, an expert. There was a time when I would have never labeled myself as an industry leader or expert. It felt too self-absorbed or like too much ego to proclaim myself in that way. I also realized that I wasn't confident in my methods or processes.
With time, I've become confident in my message because I always share about something I truly am an expert on: my way. ⠀
I'm the only one qualified to talk about me. To share my experiences and my unique ways of navigating this journey I am on which includes life as a working professional and mother.
In this episode, I share the three criteria you can use to ensure that you have earned the title of an industry leader or expert.
Your homework for this episode: write the words I AM AN EXPERT on a piece of paper and stick it somewhere you will see every single day. Take a picture of your note to yourself and share it with me on Instagram. I will remind you to believe it every day because you have earned it.
For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.
Erin Kraebber is a marketing strategist for local businesses and service providers.
Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/
Find Erin on Instagram: @erin_kraebber
Hi there, I’m Erin.
I'm a marketing professional with a passion for building a community of industry-leading women navigating careers and motherhood at the same time.
Every week I will be sharing tips and tricks to help women grow their local businesses, build their personal brands, and be leaders in their communities. And sharing the stories of women who make it happen while keeping the kids healthy and the house still standing.
This is a place for honest conversations among women about business and motherhood.
Welcome to Motherhood Merged.
Find Erin on Facebook and Instagram.
Visit ErinKraebber.com for marketing strategy support for your small business or service.