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Let's look for ways (live!) to improve Eric Piccione's blog: FinancialFreedomAndMe.com!

With special guest Signe Beck (with whom we are doing a live social media content creation consult very soon!).

This is the first live stream I've done in a long while to help others with their writing for business online. Hope you enjoy!

Head back to the Copy That Pops podcast page for more info on this episode and others!

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Exactly How to Use ChatGPT and 11.ai to Create an Entire Podcast in 10 Minutes Without Speaking a Single Word

Want to create more podcasts fast and with help? Maybe you want to create a show where you don't even have to speak? Maybe you want help writing your podcast scripts? If this is you, listen to this superfast episode that my AI bot "Aurora" recorded for me!

STEP 1: Have ChatGPT Generate a Script Background info:

The podcast is called Copy That Pops. The host is LaptopLaura. Laura always closes the podcast by saying, "And remember to keep finding ways to write copy that pops!"

I want you to act like a professional script writer for podcasters where you write only word-for-word exactly what the host will speak out loud.

Please write a short script for teaching someone how to use ChatGPT and 11.ai to:

Step 1. write them a short podcast script about using ChatGPT for writing short podcast scripts

Step 2. use https://elevenlabs.io, a text to speech and AI voice generator, to read their script for use in the podcast

Step 3: download the audio files, add your intro and outro music, and publish to your favorite podcast host (I use Libsyn -- use the code LAURA for first two months free)

Please do NOT include speakers' names, the word "Host:" before paragraphs, or any notes about when to play music or sounds like "[Intro Music]". Simply produce in your response a script that could be read word for word. Thank you!

STEP 2: Clean Up the Script from ChatGPT Welcome to another episode of Copy That Pops, where we explore the art and science of great writing for business. I'm your host, LaptopLaura (in the voice of an AI assistant I’ll be teaching you how to create for free today too!).

This episode is all about using ChatGPT and 11.ai to craft compelling podcast scripts. Writing and producing has never been easier! Here’s how I created this exact podcast without speaking a single word.

Step 1: Writing a Short Podcast Script using ChatGPT

ChatGPT is a powerful language model that can help you generate creative and engaging content. Here's a simple guide to using it for your podcast scripts:

1. Start by heading to chat.openai.com and enter your prompt. For example, you can say, "Generate a short and engaging podcast script about using ChatGPT for content creation."
2. Review the suggestions provided by ChatGPT and select the ones that align with your style and tone.
3. Edit and refine the content as needed to match your unique voice and message.

Step 2: Using Elevenlabs.io to Bring Your Script to Life.

Elevenlabs.io is a fantastic text-to-speech and AI voice generator tool. Here's how to use it:

1. Visit elevenlabs.io and paste your podcast script into the text box.
2. Choose the voice that suits your style and adjust settings like pitch and speed. You can even create your own version of a voice and give it a name. Let’s name mine Aurora (which my husband laughs at me about and says it sounds like a stripper name - lolz – sorry, Disney’s Sleeping Beauty!)
3. Hit the generate button and listen to the preview.
4. Make any necessary tweaks to perfect the audio.

Step 3: Downloading and Publishing.

Once your audio is ready, you will then:

1. Download the generated audio file
2. Add your intro and outro music to give it a polished and branded touch.

Note: If you're starting a new podcast hosted by Libsyn, use the code "LAURA" for your first two months free.

And there you have it - a seamless process to leverage tech to create and deliver captivating podcast content.

Writing and producing has never been faster or easier! Laura made this whole episode without uttering a single word.

Visit the shownotes at CopyThatPops.com/226 for links to all that we mentioned today as well as screenflows showing this episode's creation.

I hope these tools make your writing and podcasting journey even more productive, efficient, and enjoyable. Until next time, keep finding ways to write copy that pops!

STEP 3: GET AI TO SPEAK YOUR SHOW Go to 11.ai or elevenlabs.io and pick a voice you want to be your narrator.

1. Visit 11.ai or elevenlabs.io and paste your podcast script into the text box.
2. Choose the voice that suits your podcast style and adjust settings like pitch and speed. You can even create your own version of a voice and give it a name. I named mine Aurora (which my husband laughs at me about and says it sounds like a stripper name lolz – sorry Disney’s Sleeping Beauty)
3. Hit the generate button and listen to the preview.
4. Make any necessary tweaks to perfect the audio.
5. Download the file to your computer
6. Add your intro and outro music and publish to your podcast host! : ) I use Libsyn (use code “LAURA” to get up to 2 months free, if you are brand new)

Let me know how this works for you! : )

Laura

Full shownotes for this episode here: How to Make a Podcast in 5 Minutes Without Writing or Speaking [Use AI]

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Listen free to my first children's book, now live on Amazon for Kindle, paperback, hardcover, and audiobook: CopyThatPops.com/duckbuddies

I had so much fun with this project and learned a lot about the fiction book writing world and kids' book genre. It's a departure from 95% of the content on this show so far, but something more and more of my clients have been asking for help with.

To learn more about children's book writing, publishing, and marketing check out the following past episodes: 1. CopyThatPops.com/156 Marketing Your Books to Parents AND Kids with Podcasts, Live Events, and Collaborations from Childrens’ Book Author and Podcaster Angela Ferrari 2. CopyThatPops.com/223 Unlocking the Secrets of Children’s Book Creation: Expert Tips on Writing, Illustrating, Publishing, and Marketing Kids’ Books 3. CopyThatPops.com/224 Writing Kids Books Inspired by NFT Art and Building Brands with Raj Khater (Plus: Duck Buddies Book 1 is Live!) -- Hope you enjoy! To see the great illustrations, grab a copy of the book in Kindle or print! If you enjoy it, I'd so appreciate a rating/review on Amazon. xo Laura PS: Head back to the shownotes page for more writing resources and info about the Duck Buddies children's book.

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Learn about the exciting world of NFTs and their potential for creative projects, including writing children's books, building brands, and growing business with Laura, the creator of the Duck Buddies book series, and Raj Khater, a former VP at the Royal Bank of Canada, entrepreneur, and prolific NFT collector.

Laura wrote Duck Buddies: The Secret Clubhouse with gorgeous illustrations based off of artwork from well-know Ethereum blockchain projects including SupDucks and Bored Ape Yacht Club.

Links to more:

• Episode 223 with April Cox for more on how to write, illustrate, publish, and marketing a kids book: https://CopyThatPops.com/223

• Copyrigthing Your Copywriting with Jason Tucker, the Pirate Hunter: https://CopyThatPops.com/113

• Duck Buddies World: https://duckbuddiesworld.com

• Duck Buddies: The Secret Clubhouse (Book 1 in a soon-to-be series): https://copythatpops.com/duckbuddies

• Full shownotes: 224: Writing Kids Books Inspired by NFT Art, Web3, the Blockchain, and Impish Humor with Raj Khater (Plus: Duck Buddies Book 1 is Live!)

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Have a children’s book in you? Ever read a kid’s book and thought, “I could do better than this!”? Then this episode is one you should listen to 3x! In this podcast, Laura interviews April Cox to reveal tips and advice for self-publishing a children’s book. Step by step children’s book creation!

Laura and April cover a range of topics, including the importance of having a clear concept, storyboard, and outline before starting to write, finding the right editor and illustrator, the benefits of joining a writing group, marketing strategies, and the role of graphic design and layout in producing a high-quality book.

Throughout the conversation, you will hear practical advice and personal anecdotes and experiences in self-publishing to help with your goals of becoming a children’s book author.

A Few Children’s Book Creation Highlights: A Few Children’s Book Creation Highlights: * April Cox was inspired to write her first children’s book when she had grandkids and spent time reading stories with them. + Soon, they made up stories of their own. + April’s passion for the project was driven by a desire to leave behind some values and virtues as a legacy for her future generations to read. + April’s first children’s book creation, written for kids 4-8, was about her little labradoodle puppy and his journey to self-confidence * Fiction books can lead to serendipitous events or opportunities that can touch, inspire or make a difference in someone’s life (her book resonated with a mother whose son is autistic and has a hard time with fine motor skills!) * Writing your children’s book is very doable, but make sure you are aware of what different ages of kids you are writing for + Laura wrote her first children’s book (called Duck Buddies) using a Google Sheet to keep track of the syllables on each line to ensure the rhyming was correct + Write using the tool that makes you the most comfortable + Aprile Cox created a self-publishing program that includes checklists, budget spreadsheets, and templates + Pen names can be useful for authors who write in multiple genres, to keep their names and audiences separate. - Using a pen name is a personal preference and some authors prefer to keep their personal information out of the public eye - Authors can promote their work on social media, but it can be tricky when trying to promote a pen name * Editing a kid’s book is important to turn a good story into a great story, especially if it has rhyming + Bobby Hinman (fairybooklady@gmail.com) is recommended as a great editor for children’s books who specializes in rhyming * Illustrating a children’s book is a very important part of the creation process + Provide notes to the illustrator from the beginning to end of the book + Before selecting an illustrator, send sample requests to three different illustrators + Paying $50 for a full-color image is common + It’s important to assess the illustrator’s communication style and ability to take direction + Investing in quality illustrations for a 32-page children’s book can cost around $3,000, with $1,000 being the minimum for high-quality work + Make sure to have a clear agreement in place with any illustrator you hire to avoid future misunderstandings or issues. + There are resources available for authors to learn how to create illustrations themselves, but April recommends having a trusted coach or mentor provide honest feedback and help improve the quality of the work + A client of Laura’s wrote a chapter book with black and white illustrations for each chapter to keep the cost of children’s book creation low * Marketing is an important piece of the children’s book creation puzzle + Getting the community involved in the illustration selection process can be a great marketing opportunity + Building an email list and social media following is important for children’s book authors (social media platforms can change their algorithms or even ban authors, whereas an email list is under their control) + Including a free bonus or read in exchange for an email address is a good way for authors to build their mailing list, which is their number one asset + Teachers guides, children’s activity books, and coloring and activity books are great bonus items that can entice readers to join an author’s mailing list * Publishing your children’s book should start with Amazon + It is important to have the appropriate keywords and categories for your book on Amazon, including some less competitive categories to increase visibility + High-quality covers, book blurbs, and descriptions are important for selling books, regardless of how much money is spent on them. * Paid ads can help getting more sales and audience members for your kids’ book + Amazon ads are preferred for most books, but there are some books that are better suited for Facebook or TikTok ads depending on the audience + It’s important to go where the audience is, for example, if a book is perfect for crochet lovers, ads on Pinterest would be better than Amazon ads. + There is no one-size-fits-all strategy for advertising, and it’s a matter of trial and error to see what works. + Amazon brand ads are really good and perform well. + Video ads perform well, but you need an advantage account or a vendor account to run them. + It’s important to monitor and dial in your ads each week, stop keywords that are spending money but not converting and foster ones that are working well. + Searching through Amazon search terms will help to learn what is working and what needs to expand. + It can take two to three months to dial in ads and get them clicking. * Publishing on IngramSpark is recommended as a second step since Amazon ads can also drive sales for hardcover children’s books.

Want More? Full shownotes for this episode and the video version of Laura and April's conversation about Children's Book Creation.

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Writers, ghostwriters, and business owners alike can use Open AI (aka ChatGPT) to write a book, ebook, kids book, memoir, how-to book, lead magnet, and more! Although you still need to edit and tweak the content to fully fit your tone and brand, using AI tools can give you a huge head start to book writing.

For nonfiction books:

You can use Open AI's ChatGPT in just seconds to conduct detailed research, write out a book outline, and craft the first draft of your book.

For fiction books:

You can use Open AI's ChatGPT to ideate on characters, research information for your book's setting, write a story outline, and craft the first draft of your fiction book.

In this podcast episode, my biz bestie Melissa Tucker and I record our screens as we enter in prompts and show you exactly how to use ChatGPT step-by-step to write a book.

This is the third installment of a three-part writing series. Want more?

• Check out episode 220 for more on how to use ChatGPT to write blog posts • And see episode 221 for how to use ChatGPT to write social media posts

Can't wait to hear about the book you write with the power of AI tools!

Link Outs Mentioned: - Open AI's ChatGPT

• Hemingway Editor

• Zapier

Guest Bio: Melissa Tucker is the CEO and Founder of Blue Butterfly Digital. She is aa full-time Facebook ad, sales funnel, and chatbot strategist. She started her company so she could help business owners grow their businesses, while getting to do what she loves to do!

Today, she is helping businesses and entrepreneurs maximize their growth with the power of social media and online marketing. Her clientele is full of fun and exciting personalities, including wedding photographers, personal trainers, food bloggers, personal stylists, health coaches, business coaches, manufacturing companies, realtors, local businesses, and online marketing influencers.

Learn more at Blue Butterfly Digital and Business Women Group

----------- For full shownotes on Episode 222, visit CopyThatPops.com/222

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Can we use ChatGPT to write social media posts in seconds? Yep, we sure can!

AI tools like ChatGPT are trending right now, so this is Part 2 of a series to help you use it as a writer or entrepreneur to create compelling written content that helps you make more money online.

Melissa Tucker and I sit down to record our screens as we enter in prompts and show you exactly how to use ChatGPT step-by-step to write great social media posts.

Using ChatGPT, we write social media posts for:

Twitter, Facebook, LinkedIn, Instagram (with hashtags), scripts for TikTok videos, Pinterest, and more!

This is the second installment of a three-part series. Check out episode 220 for more on how to use ChatGPT to write blogs and episode 222 for how to use ChatGPT to write books!

Video of How to Use ChatGPT for writing social posts: Link Outs Mentioned: * AI Content Detector * Business Women Group * Social media posts created by ChatGPT (and then cleaned up my Laura and Melissa) to promote the blog on Making Money Writing Online: Tips and Tricks for Maximizing Your Earnings (link coming soon) * Canva (free and paid versions) * ChatGPT * Dall-E2 (AI tool to generate images) * Gary Vee TikTok video about how to use LinkedIn * Gary Vee TikTok video showing that posting on LinkedIn can be amazing * Gary Vee TikTok video about ChatGPT being banned from schools * SEO Chrome = Keywords Everywhere (free version or extra tools for $10/year) * SEO Youtube = Tube Buddy (as little as $4.80/month)

Co-Host Bio: Melissa Tucker is the CEO and Founder of Blue Butterfly Digital. She is a full-time Facebook ad, sales funnel, and chatbot strategist. She started her company so she could help business owners grow their businesses, while getting to do what she loves to do!

Today, she is helping businesses and entrepreneurs maximize their growth with the power of social media and online marketing. Her clientele is full of fun and exciting personalities, including wedding photographers, personal trainers, food bloggers, personal stylists, health coaches, business coaches, manufacturing companies, realtors, local businesses, and online marketing influencers.

To access full show notes, please click here (ChatGPT for writing social posts).

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ChatGPT is all the rage these days -- but how do you use it as a writer or entrepreneur to create compelling written content that helps you make more money online?

In this episode, Melissa Tucker and I sat down to record our screens as we enter in prompts and show you exactly how to use ChatGPT step-by-step to write great blog posts.

This is the first installment of a three-part series. - Check out episode 221 for more on how to use ChatGPT to write social media posts - And see episode 222 for how to use ChatGPT to write books

Video of How to Use ChatGPT:

Link Outs Mentioned: ChatGPT Hemingway Editor

Guest Bio:

Melissa Tucker is the CEO and Founder of Blue Butterfly Digital. She is aa full-time Facebook ad, sales funnel, and chatbot strategist. She started her company so she could help business owners grow their businesses, while getting to do what she loves to do!

Today, she is helping businesses and entrepreneurs maximize their growth with the power of social media and online marketing. Her clientele is full of fun and exciting personalities, including wedding photographers, personal trainers, food bloggers, personal stylists, health coaches, business coaches, manufacturing companies, realtors, local businesses, and online marketing influencers.

Learn more at Blue Butterfly Digital

Melissa's Links: Blue Butterfly Digital (website)

To access full show notes, please click here.

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I have a confession to make.

Even though I love listening to audiobooks and I’ve been in the podcasting world since 2015, I’ve never actually created an audiobook for myself or for a client!

Did you know that: “In 2020, audiobook sales revenue in the United States reached 1.3 billion U.S. dollars, continuing the upward trend which began in 2018”? (according to Statista)

So, in today’s episode, I thought it would be fun to take you along for a new journey into the world of audiobook creation.

I have a client who has a series of 5 books for kids ages 8 to 12 and she just published them on Amazon as a Kindle boxset but wants to get the audiobook version up as well. I volunteered to jump in and help since I need to know the full process for myself too!

Here’s what we’ve done so far in the Audiobook making process:

STEP 1:

We set up a free account at ACX.com (Audiobook Creation Exchange)

STEP 2:

On August 16, 2022, we uploaded a sample of the book and opened it up for voice actor auditions.

STEP 3:

As I prep for this podcast on September 1st, we have received a whooping 33 auditions! [Edit: now we have 37 as of Sept. 5, 2022]. Some are incredible. Others need to improve the sound quality around the set up they have. So, totally for free, we have received a range of what sounds like beginner voice actors to super professional.

As a side note, you may be wondering how the voice actors get paid.

You have two options:

1: You can pay upfront at a fixed price per finished audio hour (and no royalty sharing)

2: You can pay with a 50-50 royalty split on future sales (and no upfront cost for the work)

STEP 4:

Review the auditions and pick someone to make an offer to. This is as far as we’ve gotten so far, and we need help choosing! We’ve starred 10 of our favorites, but that’s still too many to put forth when asking for feedback I think.

So, I’m narrowing them down to our top 5 and will play a short sample of each coming up next in this episode!

It’d be so helpful if you’d share your favorite and feedback! Be a voice casting director with us!

You can send your votes and feedback by:

Emailing me Laura@CopyThatPops.com
Pinging me on social media – I’m all over @ LaptopLaura

And if you want to grab a copy of the full 5-book set of Kid Star Squad, check it out at CopyThatPops.com/KidStarSquad which will take you to it on Amazon (it’s free with Kindle Unlimited, by the way).

The 6 Auditions

Okay, let’s take a listen to our top 6 auditions and then I’ll tell you what’s next on the list of to-do’s for audiobook creation.

Audition 1 and 2 will be reading Chapter 1.
Audition 3 and 4 will be reading Chapter 2.
Audition 5 and 6 will be reading Chapter 3.

Listen now to the 6 auditions above or go here for the audio file with only the auditions and the book sample to read along: CopyThatPops.com/auditions

—

Great voice actors, right? It’s so hard to pick! Part of me wants Emma to pick a female voice, but some of those male voiceover artists were fire. What should we do? Help!

Email me Laura@CopyThatPops.com
Ping me on social media – I’m all over @ LaptopLaura

And I’ll collect and tabulate the feedback to help advise Emma on the final choice.

Next up in the Audiobook process?
After we pick our favorite voice actor, we’ll make an offer for payment – we are thinking about the upfront payment way.
If he or she accepts, we have a deal and legally binding contract!
Then, the voice actor, called “producer” in ACX will record and upload a 15-minute checkpoint of the audiobook for us to listen to, give feedback, and approve. Once that’s done, the productor will keep going and record the full project.
We can ask for up to two rounds of corrections to the finished audiobook. Then, when we’re happy, we’ll approve it and pay the producer!
From there, it’s time to make the book live to the world. ACX distributes it through Audible, Amazon, and iTunes.

More on these next steps in a future podcast episode. For now, we have to settle on a producer!

No matter who we choose or if you want to share your vote, I hope this episode was helpful in inspiring and/or motivating you to take action by bringing your books to life in audiobook form!

Talk to you next time. Keep finding ways to write copy that pops! :)

Laura

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What is intrapreneurship? What psychological and practical skills can I develop to help me with any business, whether I’m in it or I own it? What did our guest, Dr. Mack Chapman, learn from working personally with legends like Tony Robbins, Zig Ziglar, Brian Tracy, and Jim Rohn? What are his best tips for writing and publishing your own book?

All this and more is covered in our conversation today with the incredible Mack Chapman who grew up on the South Side of Chicago before working as an investment banker on Wall Street, promoting speakers like Jim Rohn (and others mentioned above), rising in the ranks of academia, and hitting #1 bestseller in eight categories on Amazon with his new book.

Mack has done it all, is a lifelong learner, shares openly, and is one of my favorite humans on this planet.

You don’t want to miss this convo!

Video of Our Talk: See at shownotes: CopyThatPops.com/218

A Few Conversation Highlights: * What did you learn on Wall Street? * What did you learn about human psychology working so closely with Tony Robbins, Zig Ziglar, Brian Tracy, and Jim Rohn? * What is an intrapreneur? * Why go the extra mile when you don’t own the company? * What skills are needed to be successful? * How did you write your book (even though you aren’t a writer and can’t type)? * Best tips for becoming a new author?

Link Outs Mentioned: * ACX.com (for audiobook creation and publishing) * KDP.Amazon.com (for Kindle, paperback, and hardcover book publishing) * CopyThatPops.com/free (my full training course – 100% free) * CopyThatPops.com/mack (Mack’s book on Amazon) * mChapman@exsuitesolutions.com (Mack’s email)

Guest Bio: Dr. Chapman is best known for his extensive work in personal development through intrapreneurship and its effects on attracting and retaining middle managers in the highly competitive American high-tech industry. His research included some of the world’s most recognized logos, such as Facebook, Microsoft, 3M, and IBM.

Leveraging the discipline, tenacity, and resilience he learned as a United States Marine, Dr. Chapman has worked as an investment banker for a prestigious firm on Wall Street and presented to Fortune 500 companies on topics from coaching peak performance to effectively communicating your vision. He continues to further his formal and informal education as a passionate life-long learner.

He attributes much of his success to his legendary late mentor, Jim Rohn, and the iconic cast of superstars he promoted two decades ago, including Tony Robbins, the late Zig Ziglar, and Brian Tracy.

When not working in academia or conducting workshops on intrapreneurship, Dr. Chapman enjoys spending time with his family and friends and discussing germane topics of the day with a focus on solutions over finger-pointing.

“Statues and monuments are erected for individuals who solve problems, not those who create them or pontificate about them.” -- Dr. Mack Chapman

About the Book: Link: CopyThatPops.com/Mack
NOTE: Mack's book hit #1 in 8 categories on launch

What is intrapreneurship, and how do I become a successful intrapreneur?

First, here are a few famous examples of innovative ideas that came from within:

• The personal computer was the derivative of an intrapreneurial idea from an IBM employee
• Frito-Lay's most successful product--Flamin' Hot Cheetos--was presented by a janitor at the company
• Amazon's "Prime membership," which generates over $19 billion in revenue each year, was an idea submitted to the employee suggestion box

Fostering a culture of entrepreneurship from within is a growing priority for more and more of the world's leading companies. [Read more about the book on Amazon]

Mack's Links: * CopyThatPops.com/mack (Mack’s book on Amazon) * mChapman@exsuitesolutions.com (Mack’s email)

See more back on the podcast shownotes page! CopyThatPops.com/218

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Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : )

Live, no prep, and fully recorded (video in shownotes here below too), I talk with Lauren Fritts about her podcast, personal brand, and business. Under the umbrella of the name “That Mental Shit with Lauren Fritts,” we brainstormed today on two main things:

1. A tagline. “Can you say what you do in 10 words or fewer?”
2. The “how” she accomplishes her “why.”

Here are the notes showing what we came up with together:

That Mental Shit with Lauren Fritts

TAGLINE:I inspire women to embrace and work through their mental shit to cultivate the life they deserve.

HOW:

1. Embrace your inner 5-year-old
   1. Be curious, ask why to keep digging deeper, and don’t accept the status quo
2. Be like Mike!
   1. Example: Michael Jordan story. Work hard to overcome ‘no.’ Prove them wrong.
3. Feelings aren’t facts and they’re not forever.
   1. There is light at the end of this struggle you are in now.
   2. Really examine and question the feelings and thoughts from your mind.
4. Share everything. Openness leads to empathy.
   1. Example: Those with the brightest lights have the darkest shadows.
   2. Example: 8-mile rap at end of the movie.
5. You are not alone.
6. Your flaws are actually your fire.
   1. “Feel your feelings, then let them fuel your fire!”
   2. Example: David and Goliath
   3. It’s all perception…you can be the victim or the victor…it’s your choice.
7. You have the power.
   1. Everything starts in your mind.
   2. It’s scary to think that you have the control to change your life, but it’s true.
   3. Jim Carrey: Wrote himself a check for $2 million
8. Confidence begins with courage
   1. Be 100% yourself
9. Purpose emerges through pain

After the episode, Lauren will definitely take more time to revise, edit, condense, and/or expand on these items above, but they are a great jumping off point for her to keep as foundations to her brand and what’s she’s all about.

I hope by listening to our conversation that you not only pick up some tips and tricks for working through your own copywriting creative session, but that you feel inspired into more courageous action. Lauren is living her truth and helping others to dare to do the same.

Prefer to watch the conversation?

Here’s the video from our talk!

https://www.youtube.com/watch?v=oixLX7Y4gwY

Want to be on the show doing a copy consultation like this?

Email me at Laura@CopyThatPops.com and you could be on a future episode!

Lauren Links:

• https://www.thelaurenfritts.com/
• https://www.thelaurenfritts.com/that-mental-shit-podcast
• https://www.instagram.com/thelaurenfritts/
• https://www.tiktok.com/@laurenfritts1
• https://podcasts.apple.com/us/podcast/that-mental-shit-with-lauren/id1601884745

More Shownotes and Podcast Episodes Here:
CopyThatPops.com/217

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On August 27th, 2021 at 5pm EST (that’s 1pm my time in Cali), Gary Vaynerchuk went live on YouTube and Instagram (https://www.youtube.com/watch?v=FlcsdCsBR3U) to announce a 24-hour only opportunity to his millions of fans and followers...involving NFTs in exchange for book purchases.

By the following day, his new book Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success was the #1 bestselling book across all of Amazon around the world (while on presale). It sold so many that Barnes & Noble broke for a lot of us trying to buy.

As I record this in mid-September, the book is no longer #1 in all of Amazon, that’s how the rankings work -- they change almost hourly -- but there is a lot we authors can learn from what Gary did to write and promote his book.

But let me backup and define a few things for you…

Who is Gary Vee?

Gary Vaynerchuk is a Belarusian-American entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York-based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia.

NFT: Non-fungible token

You may have heard this term floated around a lot lately. It’s all the rage in the cryptosphere. Skeptics call it “buying jpegs. My in-laws call it a ponzi scheme.

But what it really is is a digital collectible tied to a smart contract that cannot be destroyed.

Who created it?
Who bought it first (called minting)?
Who sold it and when?
What price did the 3rd owner pay?

All this and more is recorded on the blockchain, which is a digital ledger of transactions recorded on multiple computers around the world so that no one person or entity can alter the records.

Oh, and non-fungible is just a confusing way of saying unique. If you trade 1 US dollar for another 1 US dollar, you have not changed anything. Dollars are fungible. If you trade 1 cryptopunk for 1 curiocard, you have very much changed things. These are non-fungible...they are unique.

It’s all a big deal. It’s the wave of the future, if you ask me.

If this is your first time hearing about it, I really think you should put in some hours to research and learn more.

It will (and already is) affecting everything we do in life. Don’t be an old fuddy duddy and say it’s all just a silly trend kids these days are into. It’s not.

NFT examples

To help, for this convo, to make what an NFT is more clear, let’s look at a few examples.

1. Bored Ape Yacht Club (BAYC):

Are pieces of digital art of apes with different facial expressions, backgrounds, and accessories. The cheapest one as I record this is 33.5 ETH, or about $117,000.

There is no utility -- or ability to use the token -- that I am aware of. However, owners of BAYC tokens get ‘airdropped’ (aka rewarded with) additional tokens that also have value because they are in demand by the market.

1. NFT.NYC

The leading conference on the topic of NFTs is held each year in New York City, and, as we would expect, the ticket to get in is an NFT. Using NFTs as tickets into an event in real life is an easy example to wrap our heads around potential ‘utility’ of a token.

Mark Cuban, owner of the Dallas Mavericks, recently said on a podcast interview that tickets to all games would soon be tokenized.

1. VeeFriends

Gary Vee jumped into the NFT space in May as well. His project is called VeeFriends and it comes with access to his new VeeCon conference in 2022, 2023, and 2024, which gives it real utility. Some tokens also have direct access to him in groups or in one-on-one sessions like courtside Nicks games.

But where the big promise from Gary lies is in the I.P. of the characters. He plans to turn the drawings for the tokens into the next “disney.”

Imagine if you owned the original drawing of Mickey Mouse...think that would be worth something today?

So, back to our story about Gary selling over 1 million books in 24 hours.

Starting in early 2021, Gary told his followers to buy up ETH when it was about $1400 to $1800. Then, for months before launch, Gary educated his audience on NFTs, the blockchain, what wallets like MetaMask were and how to set them up to be ready to buy NFTs, and more.

Then Gary launched his VeeFriends in May of 2021. For the majority of the 10,255 tokens that he sold, you could buy them for 0.5 to 3 ETH (that’s about $1750 to $10,500 in today’s value with ETH around $3500).

As I record this 4 months later, the cheapest VeeFriend is 18ETH (or about $63,000).

That’s a 36x return...and Gary swears he’s just getting started…

Flash forward to the book offer.

Gary went live on a Friday afternoon in the summer to say that for ever 12 books someone purchased in the following 24 hours, she or he would receive 1 surprise NFT after the books ship in November.

The exact details are unknown.

However, after seeing what he did with VeeFriends in just 4 months, true fans jumped at the chance to buy up lots of books and be eligible for multiple surprises in November.

Hence, selling over 1 million copies in 24 hours.

TAKEAWAYS

I personally don’t have as big an audience as Gary. Likely you listening don’t either.

So maybe selling 1 million books in 24 hours is something unattainable for us right now.

Nevertheless, we can employ his tactics to a scale that works for us.

1. Give true value to your audience (not just sales promos)
   ...Gary taught people all about the crypto and NFT world.
   ...Gary shared tips on other projects he thought looked solid like World of Women and Curio Cards...his fans made tens and hundreds of thousands of dollars off his tips in just weeks or months

2. Let true fans in on things before the general public

...Gary created a Discord (like a giant chat room) where he shared these special tips and info completely for free, but only with true fans who took the time to join it

1. Follow through on what you promise you will do

...Gary went out of his way to make sure true fans got first crack at his NFT drop (before whales with big bank accounts could swoop in and buy everything up)

...And he’s been working to make VF grow in value already

1. Stay connected real-time

...Gary doesn’t just promote and ghost, he stays actively involved...this builds that know, like, and trust factor

1. Build reputation and know it takes time

...Gary has been building rapport and trust for yearrrsssss...he didn’t just emerge out of nowhere and expect people to trust him.

...You have to have patience and build.

1. Use cutting edge technology and trends

...Gary is jumping on the wave of crypto and NFTs early.

How can we make our books themselves NFTs?

Could someone buy our book as an NFT and be able to sell it later?

Could you offer “gold ticket” NFTs with special access to you...say a yearly coffee meeting or bowling trip?

There is so much to be learned by watching Gary and following in his footsteps when it comes to books, business, and NFTs.

If you want to learn and see more, I’m attaching links to all that I mentioned in here about Gary’s incredible book frenzy.

And if you're wondering...I will have a crap ton of books in my garage come November.

When Gary speaks, I believe.

When you speak, I hope your audience believes too.

Share with me your thoughts on this episode or any probek you are working on! I’m at LaptopLaura on the socials. Or shoot me an email at Laura@CopyThatPops.com!

Also, I’ll be speaking at ShePodcasts Live next month in Scottsdale, Arizona!

My talk is called:

How to Easily Turn Your Podcast Into a Bestselling Book [And Truly Position Yourself As a Leader]

Hope to see you there, if you are a fellow podcaster! :)

In the meantime, keep finding ways to write copy that pops!

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Hello copy poppers! Long time no talk...but we are back today with a quick writing tip for you inspired by two often-heard quotes:

1. French philosopher and mathematician Blaise Pascal famously wrote: I would have written a shorter letter, but I did not have the time
2. Mark Twain once said, “I didn't have time to write you a short letter, so I wrote you a long one.”

When I first heard these sayings, I thought they were wrong. In school, the hardest assignments seemed to be the long term papers 15 or more pages long.

But as a former teacher, professional copywriter, ghostwriter, and all around writing nerd for internet copy, I’ve come to learn they are profoundly true.

I admittedly have the habit of ‘over communicating in writing.’ I tend to add too many details in emails -- and try to keep in mind that if something can be said with fewer words, it should be.

Let me give some concrete examples for you…

COPY EDITING EXAMPLES

1. Bio
   Say you are writing about yourself for an author bio, for an about page on your website, or for an email in a marketing campaign so that new subscribers can get to know you.

You may write something like this:

“I did my undergraduate studies at UCLA and majored in Psychology, earning a bachelor’s degree with a minor in German in 2003.”

(true story for yours truly!)

This is a perfectly good sentence with 22 words.

But can we tighten it up without losing any meaning or important information?

How about…

“I graduated in 2003 from UCLA with a degree in Psychology and a minor in German.”

That’s shorter! With 16 words now. We shaved off 6 words...or 27%. Not bad and no meaning was lost.

1. Business Description

Say you are writing up some information about your company for your website or short social media bio.

You could write something like this:

“At XYZ Media Company, we know the importance of leveraging social media to grow your business in this increasingly online and global economy. This is the reason why we love helping businesses create and execute strategies that help them grow their businesses through attracting new leads, converting sales, and building brand loyalty.”

This is a lovely description from a company who gets it!

But at about 52 words, it looks like a big paragraph that most people may say ‘ain’t nobody got time for that’ and skip over reading it.

How about…

“Leveraging social media is essential to grow your business. We help you create and execute strategies to grow by attracting new leads, converting more sales, and building brand loyalty.”

This version is 29 words, so 44% shorter. Plus, we changed 3rd person words like “their” and “them” to 1st person words like “you” and “your.”

I also cut out things like “At XYZ Media Company” under the assumption that if someone is reading it on your website, they know what you are called -- you don’t have to restate it. And also “in this increasingly online and global economy” because if your audience doesn’t already know this is happening, I’d be shocked.

1. Example 3

Send me a piece of copy you’d like cleaned up to be shorter and more punchy. I may feature a quick edit of yours in a future episode!

Hope these copy editing examples helped inspire you to look for words you could cut to improve your writing online.

It takes more time to trim the fat, but it’s worth it!

Until the next episode, keep finding ways to write copy that pops!

xo Laura

PS: To access full show notes, please click here.

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Researching for ways to improve my writing, I came across a "Masterclass" on the Narrative Story Arc. In this episode, I share an overview of what the Masterclass goes over with the hopes of inspiring you to apply it to your writing for...

...books
...emails
...social media posts
..."about me" pages even!

The human brain is drawn into stories. But sometimes it's hard to know how to 'craft' them. Follow this breakdown written below and shared in audio in this podcast episode. Even though it is for fiction, we can learn a lot from it and apply it to our nonfiction writing as well.

Can't wait to hear what stories you cook up!

Source for this episode and to learn even more on the topic:
https://www.masterclass.com/articles/what-are-the-elements-of-a-narrative-arc-and-how-do-you-create-one-in-writing#what-is-the-difference-between-a-narrative-arc-and-a-character-arc

See full details at copythatpops.com/214

Take Action Now on Your Bestselling Book!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. ACCELERATOR: Write a great book & hit bestseller! [not free ;)]

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Success, obstacles, goals, strategy, advice, imposter syndrome, writing tips, and more -- this episode is all about having the guts to become an author and ways to use your book to help grow your brand and business while also truly helping others out there in the world.

Podcasting Business School's founder Adam Schaeuble takes the lead role asking questions of Laura as well as 3 of her recent success story clients participating in the Bestselling Book Mastermind program (a new round starts Monday, August 24th! -- use the code "CTP" to save $50 and claim your spot at CopyThatPops.com/10weeks now).

A Few Highlights from This Podcast: 4 bestselling authors answer the following questions:
- "What held you back from writing your book in the past?"
- "What strategy blew your mind that you learned working with Laura in the Bestselling Book Mastermind group?"
- "How have you and/or how are you planning to leverage your book?"
- "Advice for others doing a book launch? Or what would you do differently for your next book launch?"

Ready to be the next author success story?
- Laura's 10-Week Bestselling Book Mastermind...now enrolling for August 2020 start! Use code "CTP" for $50 off for podcast listeners!

Prefer to watch instead?

Our Guests Guest Host:
Adam Schaeuble of Podcasting Business School

Bestselling Author Panelists:
• Aimee Carlson, #1 Bestselling Author of The Toxin Terminator: Finding Focus, Energy and Renewed Health by Removing Hidden Toxins
• Kelsey Henry, #1 Bestselling Author of Positively Delighted: Create a Positive Mindset & a Life of Delight, Laughter, & Fun!
• Tamar Medford, #1 Bestselling Author of Hope Elevated: How to accept your past, gain clarity, and develop a healthy mindset

Take Action Now! 10-Week Bestselling Book Mastermind, co-run with Allison Melody [starting August 24, 2020 - use code "CTP" to save $50]

Please click here to access full show notes.

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Writing about a boring or complicated topic (at least as seen by others)? Well, our guest today shows how to make even things like taxes and avoiding an IRS tax audit interesting, easy-to-understand, and immediately applicable to his audience.

Listen in to see how Jonathan Maki went from driving tanks in the Army to helping businesses be prepared for an IRS audit, whether it happens or not.

His #1 Amazon bestselling book will help you understand what the IRS will want to see and how they want to see it -- in simple, clear, plain English.

Our conversation also covers...

A Few Highlights from This Podcast: - A story about driving tanks in the Army
- What did the Army teach Jonathan about business?
- Why did Jonathan go into helping small businesses with taxes?
- What are his best quick tips around taxes for entrepreneurs and business owners?
- The $1,000,000 tax bill story. Eek!
- Story about a guy who hid from IRS for 20 years
- Audit Armor Basic Training Manual: Protect Your Growing Business from the IRS (grab Jonathan's book!)- Why did Jonathan want to write a book?
- Did Jonathan ever feel the imposter syndrome monster breathing down his neck? How did he combat it?
- Honest thoughts working with Lulu for publishing? [Hint: Neither of us loved the experience and we tell why]
- Best tips for sitting down to write?
- Why and how to use 99 Designs for an incredible book cover contest (and how it's a secret weapon for marketing your book even before it's live!)
- Best tips for writing with “less is more” in mind
- Laura's 10-Week Bestselling Book Mastermind...now enrolling for August 2020 start!

Our Guest Jonathan Maki drove tanks in the United States Army.

Then, shortly after receiving an MBA from the University of Notre Dame in 2008, he started helping other small business owners understand their own finances and navigate the complicated US tax system.

He is a dedicated husband and father of two young girls, and he loves surfing with his wife in his free time.

Learn More:
- Depository Analysis
- IRS Audit letter redacted
- 7 Practices to Help Protect Your Growing Business from an IRS Audit

Great Quotes * "I wanted to write a book that was to outline sequential, cohesive steps of action so that it would make it easier for my clients and for me too." - Jonathan Maki * "I’m so glad that I worked with you because I had the content but it’s the same as comparing the steak vs the sizzle." - Jonathan Maki * "My waves of inspiration don’t come in the form of an outline." - Jonathan Maki

Take Action Now! 1. Amazon Bestselling Book Workshop + Resources [free] 2. 10-Week Bestselling Book Mastermind, co-run with Allison Melody [starting August 2020]

To access full show notes, click here.

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Sword fighting, Peace Corp serving, apple pie with cheddar cheese-loving business owner Ray Blakney stops by to share with us how he’s grown the largest language learning online school in the world that hasn’t raised venture capital.

Whatever content you have -- a blog, a book, a podcast, a website, a YouTube channel, or a combination of them -- Ray’s 4 proven steps will get you from crickets to consistent growth of your brand, business relationships, and revenue.

A Few Highlights from This Podcast:

• Starts first business as a language school in Mexico with wife (who used to be his Spanish teacher)...but then swine flu hits…and it forces them to go online, which leads to huge growth (got over 4 million visits in 2019)
• Shares a lot of personal information on your site and podcast questions...why? Psychologically what is the reason?
• Tips for coming up with a name for your business
• 4 steps (plus a bonus 5th step!) for his proven content amplification process
  1) Research
  2) Create great content
  3) Amplify on social media
  4) Ranking and linkbacks
• Resources named: UberSuggest and Ahrefs.com
• Advice on writing emails that get people to agree to link back to your content
• What’s a realistic timeframe for all this to work and snowball? Answer may surprise you.
• And be sure to book a free, no pressure call or jump on a live training to get help implementing what you learned. This is so valuable!

Our Guest

Ray Blakney is an award-winning Filipino-American entrepreneur who has over a decade of experience building (bootstrapping) and operating 6 and 7-figure online businesses. He and his businesses have been featured in magazines such as Entrepreneur, Forbes, The Boston Globe, and other top publications.

In his free time, Ray is a part-time sword fighter.

Learn More:
LiveLingua.com
InfiniteUpcycle.com
Anomalous Educator Podcast

Great Quotes

• “The advantage of us not needing to grow is one that a lot of people overlook. They look at it as a business. You grow, grow, grow, just for the sake of growth, and sometimes if you're happy where you are, I don't know if you're making a hundred thousand dollars a year, were you really that much happier making 120.” -Ray Blakney
• “Bookstores are making a comeback in the United States. Those like little niche corner shops where you used to go and read books, Barnes and Nobles, you know the big ones are going bankrupt, people want that personalized thing where you can go in and you know the seller or the seller knows you. It's like: -You know, a new book just came in that I know you would love because you, this is the kind of book that you read.” -Ray Blakney
• “I think a lot about names and people ask me a lot about names cause it was all about like copywriting and words and it can be really tough, but it's great to know, one you can change it, two its kind of like no one cares how much you know until they know how much you care that sort of phrase, it's like no one cares about the name of your business, they care about the results they're going to get for them or how you're going to make them feel in doing the interaction. So focusing more on that and less on the names.” Laura Petersen
• “So you really need to know yourself first and then write some content that is around that, we find that that's the base for creating any great piece of content is that there is a point to it, your personality is included and you know what you're trying to say in that content.” -Ray Blakney
• “Even if you sell 20 copies to 20 people who really need it, you did something good and you never know where those relationships could go, it can just completely snowball in a way you can't anticipate. But let's not worry about trying to please everyone and be this massive overnight success.” - Laura Petersen

Take Action Now!

1. Amazon Bestselling Book Workshop + Resources [free]
2. Bestselling Book Accelerator [best option to get your book done, live, and #1!]
3. Speaker's Secret Gig List [get more speaking gigs]

Click here to access full show notes.

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Do you struggle with imposter syndrome and overwhelm on what book topic to pick to write about? You are not alone!

This is a replay of a really terrific group Zoom call that my biz bestie Allison Melody of the Food Heals empire did last Saturday. Six entrepreneurs joined us to ask questions, brainstorm, and work through mental blocks.

I hope this helps you wherever you are in your journey! And jump into our 14-week Bestselling Book Group Program starting on May 25th, if you catch this in time!

A Few Highlights from This Podcast:

[05:45] - [5:00] : Alli kicks off call + Laura intro and why books matter

[12:22] : Tamar intro about the book she's work on

…vulnerable stories
…4 chapters so far
…afraid bc of ego to dig into
…wants the word “hope” in there
Finding Hope
Acceptance

[15:54] : Larry Roberts

…1+1=Podcast
…wrote it in 20 days
…got emotional
…Scrivener
…bringing wife on the journey
…how to start a VA business
…Readily Random podcast
…recovered alcoholic

]23:47] : Nancy Foote…¾ done about classroom management (33 years teaching)…how to get kids on your side
…struggling bc had another book calling at her!
…started on second book too
…works at literary conferences part-time
…"when I teach, I tell stories about my life"
…Coca-Cola Hot Pants
…Paul Harvey
…Zero G with Mark Kelly astronaut
…Parkinson’s, two kinds of breast cancer,
…"how can you be so positive and upbeat?"
…baseball with Nolan Ryan
…Writing 6-word sentences…loving writing it…like poetry
…shoulder surgery
…Imposter Syndrome Monster

[37:06] : Christopher Centri…astronomy and space science
…struggling with things online
…in another part of New York state
…Mars + search for extraterrestrial life
…Lunar Mysteries
…Thinkific, Teachable, …wants courses
…near Lake Erie + wine + science presentations

[48:37] : Hazel Englander…loves wine too
…listens to CTP!
…model all over the world
…famous boyfriend…backstage rock and roll parties
…not sure about sharing bc of kids, husband, and haters
…Queen, Sir Elton John, etc — should I name names?
…should I have a publisher or self-publish?

...Tim Ferriss and Nick Kokonas podcast: https://tim.blog/2018/10/18/nick-kokonas
They compare notes about the somewhat slimy similarities between the music and publishing industries. [timestamp: 2:26:02]
On the Hembergers and The Alinea Project, and the upcoming Aviary Book being released independently. [timestamp: 2:41:23]

Free Facebook Group for Authors
CopyThatPops.com/facebook

More Info On the 14-Week Group Program starting on Monday, May 25th

CopyThatPops.com/14weeks

*Past clients of Laura’s, ping her for super discount if you want to join us too (Laura@CopyThatPops.com)

Take Action Now!

14 Week Group Bestselling Book Program with LaptopLaura and Allison Melody

To access full show notes click here.

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Be a #1 Bestselling Published Author with your book on Amazon and Barnes & Noble...before quarantine is over!

On Saturday, May 15th at 12pm PST, Allison Melody and I will meet you online for a fun mimosa brunch (BYOBB = Bring Your Own Booze & Brunch) to discuss how YOU can become a bestselling author in as little as 14 weeks!

Join us to get support, accountability, and step-by-step direction from brainstorming...to writing...to editing...to formatting...to book cover design...to pre-marketing...to launching...to hitting #1 on Amazon...and more!

You deserve to be an author.

Let's do this together.

If you are ready to say goodbye to overwhelming analysis paralysis and achieve your authorship goals with a fun, small group of like-minded entrepreneurs...this is your shot.

So join us for a FREE brunch to hear ALL THE DETAILS!

More info and zoom link in this Facebook event page:
https://www.facebook.com/events/720142385464799

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UNPOPULAR OPINION: Hanging out with ACHIEVERS is actually HURTING you {psychologically}!

Facebook Post where you can write and share your thoughts:

We all know the whole 'you are the average of the 5 people you spend the most time with' saying -- I retell it all the time, myself!

But, I realized recently how doing this can actually hurt us too. Now, before anyone jumps to write a scathing comment in rebuttal, hear me out...

HOW IT HURTS

You see your hardworking, successful business buddies start podcasts, write books, and speak on stage. So, you think and feel like "everyone is doing it."

You then think and feel "it's too late for me," "I missed the boat," or "I'll never be as good as they are, plus they got such a head start, so I won't do it."

SO, YOUR PERCEPTION IS SKEWED

The truth actually is that you are just hanging out with go-getters.

Most people do NOT start podcasts, write books, or speak on stage.

Most people consume but do not create.

Most people overthink but do not take action.

And, more and more -- did I mention MORE? -- people are coming online every single day looking for the solutions you offer. Looking for YOUR style of speaking or writing. YOUR examples and lessons learned. YOUR wacky humor or calm speaking voice.

HOW TO FIX

So, I would never advise hanging out with losers to combat this misperception and get you back to reality. The side effects would be too negative.

The recipe simply is to recognize where you are. You are in a GREAT place if this post resonates with you.

1. You have a great crew around you. Keep it up.
2. Just because your buds are rockin' it does NOT mean there isn't space and a huge -- and increasing -- demand for your unique twist and style. Audit your thoughts, audit your feelings...and reframe.
3. Do the thing. You know what it is. Do it.

FEEDBACK

Agree with me? Disagree? Did this help at all?

Let's dialogue!

Take Action Now on Your Bestselling Book!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. ACCELERATOR: Write a great book & hit bestseller! [not free ;)]

Click here to access full show notes.

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No matter how much you practice at writing copy, you will never get as fast, efficient, and effective as if you use the Funnel Scripts tool from Russell Brunson (Founder of Click Funnels) and Jay Edwards (professional Copywriter).

It's like mad libs on crack. For business.

You just plug in key information about your business, product, webinar topic, etc. (with lots of examples to help guide you) and then click the "Build" button.

Then, it spits out scripts, full pages of copy, ad copy, video sales letters to read off a teleprompter. Like, anything you need for business. It's pretty ridiculous...in a good way.

I'm currently testing out a script for this $19 Offer Page for My [Secret] Amazon Bestselling Categories Formula. Hopefully, it will slay and help a lot of people too.

Try it out for free with a Headline Script Generator here:

PODCAST EPISODE BONUS:

Listen until the end for a heartwarming, hilarious surprise. You are guaranteed to laugh and smile. 💕🤣

Then, check out Funnel Scripts...they have a free training on the landing page...and let me know if you try it out!

Take Action Now on Your Bestselling Book! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. ACCELERATOR: Write a great book & hit bestseller! [not free ;)]

Click here to access full show notes.

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Do you want to earn income working from home? (Whether you have a child or not...whether you are a mom or not).

This episode may also be SO TIMELY for millions of people social distancing at home because of COVID-19.

Then tune into this episode! Our guest today shares her story of how she replaced a full-time income in the financial industry (living in the expensive LA area) as a single mom...and how you can do it too.

A Few Highlights from This Podcast:

• Blog Outpost Group

• Single Mommy Tribe Group

• How MarketMuse Content Optimization Software Helped Neil Patel Double His Traffic and Rankings

• Book: Stay at Home Single Mom: Writing Your Way to Your Happy Ending

• How Kimberlee went from the financial industry to writing screenplays, business plans, blogs, ghostwritten books, and more (and how you can too)

• What is the rate you can charge for your writing (and should you do it by hour, by word, by project?)

• Tips to get your priorities and strategy clear

• The biggest mistake to avoid as a freelance writer

• Kimberlee answers the question many have, "Should I do work for free or reduced price in the beginning as I build my writing samples, network, and client base?"

Our Guest

Kimberlee Leonard is the author of Stay At Home Single Mom: Writing Your Way to Your Happy Ending which takes readers on her journey behind establishing herself as a freelance writer so she could stay home with her toddler when faced with a divorce.

She is the founder of The Single Mommy Tribe where she helps mentor and support other moms faced with the decision of staying home with the kids or going back to the workforce and The Blog Out Post where she coaches bloggers and writers on how to create a second income to replace their first.

Great Quotes

• “It’s about setting your priorities so you meet your goals, otherwise you’re always struggling with mom guilt.” - Kimberlee Leonard
• “Don’t be afraid to have a little bit of an edge of who you are.” - Kimberlee Leonard
• “'I don’t know what we’re gonna write if I’m a plumber?' And I said, 'Well then you write about all the DIY things somebody in their house is gonna do because I guarantee they’re still gonna need a plumber after they do that.” - Kimberlee Leonard

Take Action Now!

1. Amazon Bestselling Book Workshop + Resources [free]
2. Bestselling Book Accelerator [best option to get your book done, live, and #1!]
3. Speaker's Secret Gig List [get more speaking gigs]

To access full show notes on making money as a writer from home, please click here.

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What's a short-form way to both gain insights on your audience (to improve your copywriting) AND clarify your offers to psychologically attract more clients? A quiz! Brand Impact Strategist Annmarie Rose stops by to break it all down so you can quickly start using quizzes to improve your business and copy.

A Few Highlights from This Podcast: - how to attract, engage, and provide incredible value for your ideal audience members using quizzes

• how making a quiz is way easier than writing a book or other long-form content, but provides valuable insights for you while also helping your audience clarify what they want and need

• the psychology behind using a quiz to build your brand and grow your business

• how you can use your audience’s quiz results to craft more impactful copy

• platforms to use to make a quiz (Annmarie uses TypeForm and Interact)

• where in the customer journey to use a quiz and why

Our Guest AnnMarie Rose is a Brand Impact Strategist who has spent more than 5 years helping hundreds of coaches, consultants, and course creators clarify their visions, align their online brands and take their businesses to the next level while experiencing freedom and fulfillment in the process.

Through her supportive 1-on-1 consulting experiences and actionable online training programs, AnnMarie empowers purpose-driven entrepreneurs to achieve sustainable business success with a clear, compelling message, a streamlined brand strategy, and engaging marketing efforts.

AnnMarie is also the creator of Quizness, a framework, and training program that makes it easy for purpose-driving business owners to build their online brands with compelling quizzes that attract, engage and truly serve their ideal audience members.

Learn More:
AnnmarieRose.com
BrandMessageQuiz.com

Video of our Interview Look at cute Baby E. So naughty sometimes!

Great Quotes * “From a psychological standpoint from the business owner in terms of creating something that is going to build your brand, there is a lower barrier to entry with quizzes if you have the steps to set up one correctly.” - Annmarie Rose * “[…] people say: how long should my book be? And my answer that I want say is: -As long and you want it to be. But people don’t want that, they want just like: -Tell me the pages numbers.[…]” - Laura Petersen * “[..] I have a specific question that says: “-Which one do you tend to struggle more on your brand building journey, shiny object syndrome or perfectionism?”, and then based on that answer I am able to identify which type brand that you have.” - Annmarie Rose

Take Action Now! 1. Amazon Bestselling Book Workshop + Resources [free] 2. Bestselling Book Accelerator [best option to get your book done, live, and #1!] 3. Speaker's Secret Gig List [get more speaking gigs]

To access full show notes, please click here.

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This show is all about applying psychology and improving our writing for online business success, so let’s look at TikTok with that lense.

In this solo episode with just me -- no interview today -- we’ll cover:

1. What is TikTok and just how crazy big is it already?
2. My personal experience with it and how I got a video to over 47,000 views at the time of recording this (about 3 weeks...nearly 25,000 views within 48 hours)
3. 5 TikTok Tips
   ...plus 1 bonus advanced tip if you stick until the end!
   ...and a bonus custom resource to help in your video planning!

So...

1. WHAT IS TIKTOK?

According to TikTok’s website:“TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.”

What do they mean by “short-form video”?
60 seconds or less (often just 12 to 15 seconds).

How do they “inspire creativity and bring joy”?

Here are just a few of the things you can do, at the time of this writing, inside the TikTok app:

• overlay a huge selection of songs
• add visual effects before or after shooting
• save a draft (to finish and post later)
• turn on a countdown before filming starts
• create a “duet” with or “reaction” to another user (play your videos side-by-side)
• select a video cover (so you decide the short preview that others see)
• upload images to play as a slideshow
• and more!

A few stats:• TikTok has over 500 million active users, behind only Whatsapp, Facebook, Facebook Messenger, WeChat, and Instagram (according to Datareportal, 2019)
• TikTok is 2nd most downloaded app in the world (as of early 2020)

2. MY EXPERIENCE WITH IT + MINI-VIRAL VIDEO

I first downloaded the app, then called Musically, sometime in 2019 and posted my first video on November 1, 2019 -- it’s a video of 6-week-old Baby Evren in a Superman onesie that we had gotten for Halloween with the Wonder Woman theme song playing in the background. I played with some special effects like slow motion and adding some hears on the screen, even black and white video change up for a few seconds.

I had no idea what I was doing but just wanted to play with the tools a bit and see. As I record this, that first video has 100 views. Definitely not going viral.

Flash forward to January of 2020 and I started to play with the app more, but this time not only as a creator but also as a consumer. I wanted to see what was working and what caught my attention.

I put in some hours while the baby napped or I was waiting for the coffee to brew and took notice of the videos I wanted to scroll and see more of.

That's when I made a video on January 28th, 2020 based on a "Get to Know Me" video trend. It's only aout 12 seconds long. You put up three things on the screen that are false, slap them off, and reveal the truth. I did this with the theme of what it costs to publish your book on Amazon, revealing that it costs $0 and Amazon only makes money when you make money.

This video has over 47,000 views as I publish this podcast just 3 weeks later.

3. BEST 5 TIKTOK TIPS

1. Hashtags matter but don’t bother with the #foryoupage or #fyp hashtag...everyone is using that and it doesn’t give the algorithm more info about what your video is and who will love to watch it.

2. Jump on a trend with your own take using music and ‘theme’ of video

3. Write in just a few words what video is about, add it as text on the video, and make that bit of the video with text as the ‘preview’ so people can see what the video is about just from seeing the video thumbnail as they scroll

4. People are on it to be entertained in a happy, light-hearted way -- fast. Get right to the point. Don’t introduce yourself, re-say things you already typed in the description, or share unnecessary details. People will scroll past you if you don’t hook them in the first 3 seconds.

5. Add subtitles on video or even some text context so people can follow along even if their audio is off or really low

BONUS PRO TIP

• Take a well-performing video on TikTok and run it as an ad on Facebook, Instagram, or other spots. I'm doing this now and it's working well so far!

BONUS RESOURCE

• I created this TikTok Video Planning Notebook to help you keep track of trending themes, hashtags, and ideas for your content creation on TikTok! It’s 8.5”x11” and large print for plenty of space to journal out your video ideas! Check it out and let me know feedback if it works for you. : )

What else is working for you on TikTok? Let me know. And connect with me on TikTok at LaptopLaura!

Take Action Now on Your Bestselling Book! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. ACCELERATOR: Write a great book & hit bestseller! [not free ;)]

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This show is geared toward entrepreneurs, coaches, consultants, and other business owners who want to do better online with their business by harnessing the power of the written word...and applying psychology while they’re at it!...

But many people ask me how to make money as a freelance writer...how to get started....or how to make some money on the side with their writing as they grow other businesses...

And I actually have a great interview with an expert on that coming up in episode 207 with Kimberlee Leonard.

But today for a quick copy tip -- recording as Baby Evren takes a power nap -- I wanted to share what I just learned about recently…

How to get paid to write blog articles

...a great spot that aggregates places willing to pay per blog article or per word in an article that looks really promising.

Step 1: go to https://moneypantry.com

Step 2: in the search bar, type in “Get Paid to Write”

Step 3: When you do that, a few blog articles will show up, but the one that caught my eye is titled: “Get Paid to Write: 101 Sites That Pay You $50-$3000 per Blog Post” - click on that one

Step 4: Scroll through the industries and content types that places are looking for and dive deeper into the ones that work for you.

A few topics:
- vacation and travel
- inspirational true stories
- short stories
- politics, news, entertainment
- jokes!
- education
- religion
- parenting
- lifestyle
- business & money

Step 5:Write and earn money!

And/or hire someone for a low price on Upwork.com and make money in splitting the difference. For example, say you pay someone $100 to write an article that you make $350 for. You keep $250 for project managing and reviewing the article. Not bad!

Ping me on social media @LaptopLaura (that’s my handle on FB, TW, IG, and TT) if you try this or find this episode helpful!

Make sure you’re subscribed to this show on your podcast player so you never miss a way to write copy that pops!

Take Action Now on Your Bestselling Book! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

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Quick copy tip for you today about the uber fun punctuation mark called...the semicolon.

What does it look like? It’s like a colon on the top but a comma on the bottom.

Often misused, here are the three main ways to use it correctly when a colon, comma, or period just won’t do!

WAY #1

To combine two independent clauses (aka sentences that could stand on their own as complete sentences) when their topics are highly related and you want them to sit a bit closer than if separated by periods.

For example…

Sentence 1: Writing books is fun and effective.

Sentence 2: I plan to write and publish more this year.

Because these two sentences stand on their own and are highly related, I can combine them with a semicolon!

Writing books is fun and effective; I plan to write and publish more this year.

A comma wouldn’t work because they are independent clauses and a period would make them feel too separate.

WAY #2

Use in a list of things that already contain commas for extra clarity. For example, say that you are listing off places you have lived. Naturally, we must separate cities and states with commas. So, we need to separate each city and state combo from each other with semicolons.

i.e.

I have lived in Orange County, California; Phoenix, Arizona; Rome, Italy; and Regensburg, Germany.

WAY #3

Use a semicolon before words or phrases like “however,” “for example,” and “therefore” when they begin a complete sentence (aka are before an independent clause).

Here’s an example:

“I published a book; however, it was a simple journal and was fast to create.”

[same as way #1 but those words/phrases may help you remember]

There you have it: a fun refresher on the usage of semicolons.

If you want a silly video that may make you laugh about semicolons, search on youtube for “lonely island semicolons” (or watch below).

Watch until the end though…

Then let me know if you had a chuckle on social media. I’m @laptoplaura

Signing off until next time when we’ll find more ways to write copy that pops!

Take Action Now on Your Bestselling Book! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

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From suicidal thoughts to thriving with intention, Dan Mangena shares a childhood and early adulthood struggling with undiagnosed Asperger's and how he used his gifts to find smart workarounds to help better function socially.

Dan used his strength in pattern recognition and a few fascinating books (like The Game: Penetrating the Secret Society of Pickup Artists) to unlock the psychological code for how to engage effectively with others in social situations (after sometimes having to diffuse sexual tension to keep it platonic) and business relationships.

Now, Dan coaches others, leads intensive retreats in exotic locations, and is a regular host on a radio program!

A Few Highlights from This Podcast: - Aspergers + trauma + suicidal thoughts
- Beyond intention paradigm
- Book writing journey
- Best tips for writing books
- The Game: Penetrating the Secret Society of Pickup Artists
- Dan's 2019 bestselling book: Stepping Beyond Intention
- How to make today a better day

Our Guest After receiving a late diagnosis of Asperger’s and experiencing what can only be described as life-shattering trauma at the age of just 20, Daniel spent the next seven years struggling to keep these revelations and events from spilling into every area of his life. As a result of his struggles, Daniel built a simple, four-step system called the Beyond Intention Paradigm.

Initially built as a lifeline grappling with suicidal thoughts, Beyond Intention was born, transforming Daniel’s life from misery to celebration. Through his own struggles, Daniel found a path to lasting joy and purpose and he wants nothing more than to share the tools that saved his life. To that end, he lives by this mission statement:

“Spearhead an evolutionary uplift in universal consciousness by awakening people to the importance of their unique role. This that is already encoded in them by way of a deep and often ignored or undervalued passion defined as their Dream.”

Through motivational speech, Daniel shares his vision of empowerment and joy, as well as via books he has authored, his “Do it With Dan” podcast series (which is available on all major platforms), frequent blogging, articles, and a series of worldwide workshops. Daniel also offers coaching and consultations in groups and in one-on-one sessions. Each of these sessions honors his mission and helps his clients find meaning and joy in their lives.

Daniel is also a voracious reader, publicly documenting his challenge to read a book every week. He loves to travel, write and perform as a singer-songwriter, and practice Kundalini yoga, meditation, and Brazilian Jiu-jitsu. He is also an outspoken promoter of entrepreneurial philanthropy, as well as an ambassador for the Mangena Foundation (in addition to working with several charities across the globe).

To contact Daniel, go to www.dreamwithdan.com. He can also be found on most major social media platforms with the handle @dreamerCEO.

Great Quotes * “A big part of my work is stripping away the excuses that people have that they can’t have an abundant joyful purpose in their life.” - Dan Mangena * “I was just kind of juggling the fallout of being autistic versus now because I understand what my gift is, I refer to it as a gift rather than a disability.” * “Sometimes now when something goes wrong, I am almost excited because now it’s another really funny story to tell people.” - Laura Petersen * “What the law of relativity says is that everything it just is, something becomes positive or negative agreeable or disagreeable based on the story that we attached to it.” - Dan Mangena

Take Action Now! 1. Amazon Bestselling Book Workshop + Resources [free] 2. Bestselling Book Accelerator [best option to get your book done, live, and #1!] 3. Speaker's Secret Gig List [get more speaking gigs]

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Positivity, Bestselling Books in 16+ Categories, Copy Tips, Writing Advice, and more with our special guest Kelsey Henry! At age 25 she wrote, self-published, and launched her book (hitting 16 categories in the US and 9 in Australia at the #1 spot) in about 2 months from start to finish. You can too!

Kelsey reveals how she did it, obstacles you faced but overcame, plus her favorite tools you can use...

A Few Highlights from This Podcast: - Background of Kelsey...Pinterest manager...singer/songwriter, positivity coach

• Bestselling 2x -- 16+ categories

• Tips and tricks for fast writing of your book, even if you have no idea where to start

• Things that went wrong with the books

• Beyond the book...getting products into stores, selling books and merch at in-person events, speaking on stage

• Adult coloring book creation

Kelsey's Books:

• Book 1: Growing Up Roadschooled: Stories, Lyrics, & Lessons Learned From Full-Time RVing & Life After Roadschooling

• Book 2: A Positively Delighted Coloring Book: Color Your Way to Happiness in 30 Days

Tools Mentioned:

• PressBooks

• Grammarly

• Canva

Our Guest Kelsey Henry from Positively Delighted is a best-selling author, singer/songwriter, positivity coach, coloring page designer, digital nomad, and host of The Positively Delighted Show podcast. Her passion for positivity and self-esteem began during her unique childhood growing up roadschooled in an RV from ages 11-17.

Kelsey is the author of two books on Amazon, Growing Up Roadschooled: Stories, Lyrics, & Lessons Learned from Full-time RVing & Life After Roadschooling and A Positively Delighted Coloring Book: Color Your Way to Happiness in 30 Days.

She is also a certified Canfield Success Trainer, Happy For No Reason Trainer, and Laughter Yoga Leader. She uses these programs to help others create a positive mindset and a life of delight, laughter, and fun! You can find her traveling the country and running her business on the road from her converted glamper car.

Great Quotes * “Giving your self a tight deadline forces you fo find a way and not come up with excuses.” - Laura Petersen * “Stories are great ways to teach anything, so being able to tell a good story is incredibly useful.” - Kelsey Henry * “I think having better expectations going into things because something can be really successful but if your expectations are really high than it will seem like a failure.” - Kelsey Henry * “What helped me the most with Grammarly was that it would identify if I use the same phrases over and over again, which I did a lot.” - Kelsey Henry

Take Action Now! 1. Amazon Bestselling Book Workshop + Resources [free] 2. Bestselling Book Accelerator [best option to get your book done, live, and #1!] 3. Speaker's Secret Gig List [get more speaking gigs]

To access full show notes please click here!

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4 examples to convince you once-and-for-all that the Oxford comma is non-negotiable.

Today, let’s talk about a nerdy debate that continues to rage. But, my dear listeners...there is only ONE CORRECT answer to question…

“Oxford comma or not?”

----- PRODUCT SHOUT OUT -----

I use the Owlet Sock to keep track of my 3-month-year-old's heart rate and oxygen level as he naps and sleeps. It's a game-changer as a new parent! Lifehack. :)

What is the Oxford Comma anyway?

Another name for it is the serial comma. It’s when you put a comma before the and in a list of 3 or more things.

For example, “I love the movies Die Hard [comma] Just Go With It [comma] and Independence Day.”

Should I use it?

Yes. Always.

Why?

The short answer is because it’s more clear. Some argue it’s a stylistic choice and to ‘just be consistent in your usage.’ Okay, fair enough. But, there is no denying that writing with the extra comma is more clear!

Here are 4 examples to convince you.

1. How many seats at the table do we need?

• Without the Oxford Comma: “I ate lunch with my grandparents, Liz and Kyle.”
• With the Oxford Comma: “I ate lunch with my grandparents, Liz, and Kyle.”

When you hear this statement, how many seats at the table do you think we need?

Well, WITHOUT the Oxford Comma, we could need 3 seats or 5!

What do I mean?

Without the extra comma, I COULD be naming my grandparents as Liz and Kyle. Therefore, we’d need 3 seats...one for me, and two for my grandparents (whose names are Liz and Kyle.

Or, I COULD be naming my grandparents and two additional people named Liz and Kyle (who happen to be the names of my favorite cousin and his wife). Therefore, we’d need seats for my grandparents, Liz, Kyle, and me...that’s 5.

Therefore, if -- as in this case -- Liz and Kyle are not the names of my grandparents an Oxford comma is essential to make that clear.

2. Are JFK and Stalin stripping again?

There’s a funny meme image that goes around that reads, “We invited the strippers, JFK, and Stalin to the party.”

And it is accompanied by two images...one with the Oxford comma showing 2 female strippers, JFK, and Stalin (so 4 people) and another without the comma showing JFK and Stalin as strippers (2 people).

3. Can you even talk to toast?

I’ll include it and the stripper image in the shownotes!...is “I had eggs, toast, and OJ.” With the serial comma, it shows you are naming 3 things you had for breakfast.

Without the serial comma, it is as if you are saying “I had eggs” TO toast and orange juice...like toast and orange juice are a person you are talking to about your breakfast.

Long story short, there is no denying that the Oxford comma makes your writing more clear. And isn’t that an element of what makes our copy pop? What makes it compelling?

We want to be clear and understood!

I can tell you that when I read lists without the Oxford comma I spend too much time trying to figure out the intended meaning and get annoyed by the author.

If I do that, I am not alone. (There are lots of writing nerds out there -- let’s start a club...we’ll meet on Thursdays ;)). So, don’t annoy your nerdy audience...use the Oxford comma and be crystal clear.

Okay, I think there are still some folks unconvinced...who cares about being crrryyyystal clear if it requires extra punctuation!?

4. The $5 million dollar comma

One final example for you...

Not using the Oxford comma could cost you $5 million!

Take Oakhurst Dairy and their shipping department — there was an overtime dispute between the company and its drivers. And the whole thing hinged on the lack of an Oxford comma!

According to a History 101.com article entitled “30 of the most expensive mistakes in history”...

“Lawyers representing the drivers argued that a sentence in a contract the employees all signed needed the oxford comma to clarify that overtime pay was forfeited in a specific situation. “That comma would have sunk our ship,” the drivers’ attorney David G. Webbert told the New York Times. The company settled the lawsuit by paying the drivers a total of $5 million. That’s one expensive comma!”

Noooowwww are you convinced??

That’s it my nerdy copy compadres! Remember that the Oxford comma is more clear and cost-effective! :-P

Talk again next time when we’ll find more ways together to write copy that pops! :)

Take Action Now on Your Bestselling Book! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

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What is hypnosis? What is "a practical psychic"? How about spiritual coaching? We cover all of these parapsychological topics plus book writing, bestseller launching, and more with our guest Priscilla Keresey.

A Few Highlights from This Podcast: - Journey to where Priscilla is now
- What is hypnosis?
- What is spiritual coaching and how can it help you?
- Best tips for writing and publishing your book
- Priscilla's first bestselling book of 2019: Self-Esteem Solution: The Breakthrough Plan To Overcome Obstacles, Determine Your Destiny, and Pursue Your Extraordinary Life
- Priscilla's second bestselling book of 2019: RISE & Shine: Your Day-By-Day Guidebook To Healthy Self-Esteem

Our Guest Priscilla A. Keresey is a trained professional in hypnosis, spiritual coaching and psychic mediumship readings with clients all over the country and the world including Israel, Russia, and Canada. Since 2002 when she was certified by the National Guild of Hypnotists, Priscilla has been working with her clients as the “practical psychic” who understands that people are seeking guidance from someone who speaks in terms that are relevant, treats readings like the important business they are, and understands that her clients expect something of measurable value for the money they're spending.

In January 2003, Priscilla began studying at the Seminary of Spiritual Peacemaking as well as opened her first office where she offered free and low-cost workshops on Spring Cleaning for Mind, Body and Spirit, Creating Prosperity, The Power of the Inner Mind, How to Set Intentions for Success, Meditation, How To Pray, and her most popular: Developing and Using Your Own Psychic Abilities. In 2004 she began lecturing at New Age conferences, health clubs, fraternal organizations, women's groups, libraries, schools and at workplaces on a variety of topics related to the power of the mind, and then graduated from the Seminary with an M.A. in Divinity and was ordained in Israel in November 2005.

Over the next four years, she not only kept up with her various industry endeavors but also created and taught a highly-effective six-week empowerment program for female inmates in the NYS Correctional System – a course that has been offered eight times since its inception.

Priscilla has continuously strived to diversify her professional efforts, functioning as a guest minister at the Albertson Memorial Spiritualist Church in Old Greenwich, CT while teaching workshops on self-esteem, hypnosis, psychic development, and mediumship skills. She has published multiple books including “It Will All Make Sense When You’re Dead, Messages from Our Loved Ones in the Spirit World”, “Nobody Gets Out of this Alive, More Messages from Our Loved Ones in the Spirit World”, “The Self-Esteem Solution”, and a series of self-help e-books and audio files that she authored and produced called, “Live & Learn Guides™.” She also co-created Putnam After Dark, a series of monthly events at the PV Grange highlighting the paranormal with speakers including S.P.I.R.I.T.S. of Hudson Valley Paranormal Investigators and author and UFO investigator, Linda Zimmerman.

Currently, Priscilla is President of the Putnam Valley Free Library Board of Trustees, and a member of the Putnam County Historical Cemetery Committee. She founded, and for the last 10 consecutive years has run, the very successful Putnam Valley Psychic Fair and is also teaching an ongoing mediumship development circle by teleclass. For additional information or to contact Priscilla, visit her Facebook page at facebook.com/APracticalPsychic, her website at apracticalpsychic.com and liveandlearnguides.com or via email at priscilla@apracticalpsychic.com.

PERSONAL BIO:

• Raised in West Hartford, CT and Rindge, NH.
• Graduated from the College of the Holy Cross in 1984.
• Served as Art Director at Cornell University before beginning a long freelance career as a graphic designer, working for various Madison Avenue advertising agencies and Hunter College in New York City.

Priscilla has traveled the world as a high altitude mountaineer, enjoying technical rock and ice climbs on mountains in the US, Canada, Argentina, Russia, Africa, and the French and Swiss Alps.

Her favorite things to do are writing, studying and striving to grow closer to Spirit, traveling, and spending time with her animals outside in nature.

Great Quotes * “All of our memories...are contained within our spirit, our soul, our subconscious mind, whatever you might wanna call it, the part of us that never dies.” - Priscilla Keresey * “Nothing is written in stone.” - Priscilla Keresey

Take Action Now! 1. Amazon Bestselling Book Workshop + Resources [free] 2. Bestselling Book Accelerator [best option to get your book done, live, and #1!] 3. Speaker's Secret Gig List [get more speaking gigs]

See More!

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Life-saving book out now! My biz bestie shares her story of losing both her parents to cancer and how that pushed her into a life of pursuing how to heal naturally.

Food Heals: Physical, Emotional and Spiritual Stories to Nourish Your Soul and Transform Your Health is available now on Amazon!

Plus, this book includes 39 additional stories of overcoming chronic and degenerative diseases by influencers in the health and wellness space plus everyday people just like you and me.

Listen to this episode to hear:

• more about the Food Heals book and why everyone should check it out (and the new documentary Game Changers produced by Arnold Schwarzenegger, James Cameron, and Jackie Chan)

• a few sounds of baby Evren ;)

• 5 important lessons learned and insights around writing and self-publishing a bestselling book on Amazon

5 Lessons Learned / Insights:

Here are some good lessons learned about writing a book and self-publishing it with Amazon that I learned (or added to my knowledge data bank!) by working with my biz buddy and client Allison Melody on her incredible book!

I hope these help you too on your journey. Listen to the episode above to hear more about each:

• Customers cannot buy the Kindle book from the Kindle or Amazon app...you have to purchase it from Amazon.com directly and then you can open and read it inside the app afterward (why? because Apple collects a percentage of the money spent on digital purchases within apps on its devices, and Amazon is not okay with that)
• Amazon has changed, yet again, how to reach out to tech support -- my hack that I teach my students in the Accelerator [copythatpops.com/accelerator] for how to get up to 10 categories they can rank well in. Now you put in your phone number for tech support to call you back.
• Book design contests for your artwork is a fun process and great way to do "A" Attraction-Based Marketing. I use 99 Designs [copythatpops.com/99designs] and have a contest going now for a Book That Pops book! Allison used it too and her book is striking!
• Get quotes in advance for your book from influencers to use on the cover and on the book's product description for instant social proof from the moment you publish!
• Scrivener [copythatpops.com/smac or copythatpops.com/spc] tech support is 50-50...I love them, but they haven't been 100% helpful/professional

Ping me with questions so I can make tutorials to share with you and help futher!

Plus, copythatpops.com/free is where you can get more book writing and self-publishing resources!

Talk again soon where we will work together to write copy that pops!

xo

Laura

Take Action Now on Your Bestselling Book! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

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3 examples of how to instantly improve your writing that are as helpful as Wolfgang Puck and Rachel Ray in the kitchen!

This quick copy tip will have your copy popping in under 90 seconds!

Full shownotes here.

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This quick copy tip will help you to facilitate bonding and business relationships between yourself and your group members in a Facebook group, LinkedIn group, Slack channel group, inperson group and more!

Original copy is from Travis Chappell of Buildin Your Network, shared out by Ronsley Vaz of We Are Podcast, and now reshaped by me!

I’m going to add this in my free Facebook group at copythatpops.com/facebook (for aspiring bestselling authors!).

Head to my insta to see pics from Travis’ event in Las Vegas + book prelaunch party! (I’m at @laptoplaura)

Link outs to episodes with:

Ronsley Vaz

Travis Chappell

Melissa Tucker

Plus:

Pat Flynn’s smartpassiveincome.com

Sdentrepreneursgroup.com

Head over here to access full show notes.

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Another -- by popular request -- second-round interview with a past guest who is an expert in psychology, copywriting, and even book writing and book self-publishing too! Brian Ahearn applies proven science and psychological research to be more successful in business and in life.

Listen to this action-packed episode if you want tangible tips and fascinating stories that illustrate the power psychology has to influence people.

A Few Highlights from This Podcast: PART 1

• 147: Psychology of Persuasion for Entrepreneurs with Brian Ahearn copythatpops.com/147
• Savvy advice for people on introducing themselves at networking events

• A full overview of the 7 principles from Cialdini’s books

• Reciprocity

• Liking
• Consensus
• Authority
• Consistency
• Scarcity
• Unity

Plus:
- Specific email wording examples to improve compliance with requests
- The ‘personalize i’ + ‘ask a question instead of giving a command’
- The ‘does this answer your question?’ closing — so savvy!
- Engage the principle of consistency and ask instead of tell
- How Brian helped get $700,000 back using the power of psychology
- How to get more volunteers for a charity event
- Want more on Dr. Cialdini’s work? Check out Influence and Pre-Suasion
- New book out: Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical
- PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical

PART 2

• We talk about Brian's new book, when he started writing it, and lessons learned to make it finally come to life
• Remember to check out my Bestselling Book Accelerator when you are ready for more help at CopyThatPops.com/accelerator

• And free resources can be found at CopyThatPops.com/free

• Apply psychology to be more effective and ethically persuasive in our writing and communication...in business...at home...on social media...with kids...and more!

• Persuasion vs. manipulation
• Applying psychology in business, at home, in social media, and more
• Business case studies like J.C. Penney and the pricing lesson they learned (Does it REALLY matter to price something $497 versus $500?)
• How did Bernie Madoff scam so many people?
• How to change behavior, not just people’s thinking, to be more effective with sales in your business
• Tips for persuasion in social media, email copy, and ending a piece of communication after you’ve helped someone
• Brian’s best advice for someone writing and self-publishing a book
• Shout out to Kwame Christain of the Negotiate Anything Podcast. Listen to our conversation here at copythatpops.com/105
• Voice Dream app! (have any text read to you!)

Our Guest Brian Ahearn is the Chief Influence Officer at Influence PEOPLE.

A dynamic international keynote speaker, trainer, coach and consultant, Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer® designation.

This specialization in the psychology of persuasion was earned directly from Robert B. Cialdini, Ph.D. – the most cited living social psychologist in the world on the science of ethical persuasion. Brian is one of only a handful of people certified to lead the Moment Maker Workshop, which is based on Robert Cialdini’s New York Times best-selling book Pre-suasion.

Brian just came out with his first book - Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical.

Great Quotes * "People love sales." - Brian Ahearn * "People love the feeling of getting a bargain." - Brian Ahearn * "Numbers ending in 7s and 9s tend to sell a lot more." - Brian Ahearn * "Especially in sales, asking the right questions early on really helps [get behavior change]." - Brian Ahearn * "This is not manipulating somebody into a 'yes' position." - Brian Ahearn * "People will naturally stay in the pattern they're already in unless we do something to break that." - Brian Ahearn * "People are more motivated to avoid loss than to gain something." - Brian Ahearn

Take Action Now! 1. Amazon Bestselling Book Workshop + Resources [free] 2. Bestselling Book Accelerator [best option to get your book done, live, and #1!] 3. Speaker's Secret Gig List [get more speaking gigs]

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Sell more with stories. As they say, "Words tell. Stories sell."

How do you make more money by closing more sales...without feeling like a pushy, sleazy salesperson?

Find out on today's interview with an entrepreneur who has experience helping solopreneurs and enterprise-level companies like SalesForce to connect with their customers through effective storytelling and understanding psychology -- to make more profit as a result.

Our guest is Yasmine Khater...she's back!

A Few Highlights from This Podcast: - Episode 021 found at copythatpops.com/021 is Yasmine's and my first interview! Fun Fact: It's one of my most popular podcast episodes to date!
- We met online first and did the podcast interview (linked to above) and then met in person at a digital nomad retreat in Greece in June 2016!
- Why Yasmine gave up the digital nomad life and settled back in Singapore
- Why Yasmine is transitioning out of the day to day of the 7-figure agency she built in under 2 years to focus on her new ventures
- Arctic trip with Robert Swan of 2041 and what she learned about climate change (plus amazing animal sightings!)
- Upcoming documentary series (estimated: December 2020) to focus on the people behind the solutions to help our planet
- Effective storytelling tips!
- What is the Sales Story Method?
- How to get past our own barriers, blocks, and ‘old narratives’ to be more effective sales storytellers
- How to improve at storytelling
- Using stories in sales most effectively…
(1) ID anxiety person is feeling,
(2) think of a story from a past client with similar anxiety + the solution you provided,
(3) show how collaboration will help them reduce their pain too
- What is the Sales Story Lab? (It’s coming online soon too!)
- What Yasmine learned working with Enterprise-level companies like SalesForce.
- Tip: Collect stories of people who’ve loved working with you and use them in your sales conversations to help prospects see how your solutions will work for them too.
- Laura’s “Senior Princess” and “Senior Queen” bully story and how it applies to business.
- What is the Sales Story Podcast and who can we expect to learn and be inspired from? (Example: the incredible CEO Rosaline Chow Koo! In Episode 01)
- Free Tool from Yasmine! “5 Story Tweaks”

Our Guest Yasmine Khater is the sales strategist and serial entrepreneur that helps business leaders understand psychology in order to craft better stories that help influence decisions.

She runs Sales Story Method and works with leaders through her signature training program Sales Story Labs where they dive deeper and improve how they sell their story without feeling being sleazy, pushy or pretend to be someone else. Some of her clients include Salesforce, P&G, DBS, Swiss Credit, and more.

Yasmine hosts the show the SalesStoryPodcast where she interviews CEOs from across Asia on how they use storytelling to scale and grow their business.

She has just come back from an expedition to the Arctic and passionate about climate change, she is producing an inspirational documentary of tech entrepreneurs who are building scaling solutions that will impact Asia.

Find her at SalesStoryMethod.com and SalesStoryPodcast.com, connect with her on LinkedIn or on Instagram and Facebook.

Great Quotes * "It’s not convincing, it’s consulting." - Yasmine Khater * "It’s simple, but it’s not easy." - Yasmine Khater * "Sales is not sleazy. It’s just problem-solving." - Yasmine Khater * "A sale is having a conversation about a problem in common." - Yasmine Khater * "People want to share in collective joy." - Yasmine Khater

Take Action Now! 1. Amazon Bestselling Book Workshop + Resources [free] 2. Bestselling Book Accelerator [best option to get your book done, live, and #1!] 3. Speaker's Secret Gig List [get more speaking gigs]

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The baby is here! :) After nearly 3 days of labor, our baby boy was born on his due date of 9-20-2019 at 3:30pm. His name is Evren Petersen Shepard. This quick episode reveals how we came up with the name "Evren" and what it means. (In Turkish, it's pretty cool!).

Links:
• The I.T. Crowd
• Laura's instagram @LaptopLaura (for baby pics)

Take Action Now on Your Bestselling Book! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

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True or false:
1. Reaching your customers in a deep and emotional way is a key to successful copywriting
2. Your headline is unquestionably the most important piece of copy you use to reach prospects

Answer:

True to both!

But how can you improve on this? There’s a free tool out there that I discovered!

It’s called the Emotional Marketing Value Headline Analyzer from the Advanced Marketing Institute.

The URL for it isn’t the easiest to say over a podcast, so I made a short link redirect to it for you…

Type in CopyThatPops.com/analyzer...And it will shoot you over to the Headline Analyzer!

Once there, all you have to do is:

1. paste in the headline you are thinking to use for your blog article, podcast episode, book title, or video title

2. Select the category your business industry falls under

3. Click “Submit for analysis”

And it will analyze and score your headline based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.

In addition to the EMV score, You will find out which emotion inside your customer's your headline most impacts:

How about an example?

Well, I thought about simply titling this podcast as “Emotional Marketing Value Headline Analyzer”

When I plugged that in, it gave it a score of 60% and said to put that in perspective, the English language contains approximately 20% EMV words.

And for comparison, most professional copywriters' headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.

A perfect score would be 100%, but that is rare unless your headline is less than five words.

While the overall EMV score for your headline is 60.00%, your headline also has the following predominant emotion classification:

I cannot take any credit since I just used the name of the tool as the title! :-P

To test, I added “for Entrepreneurs Who Want to Make an Impact” at the end of it and the score came out as 53.85% with a stronger “Empathetic” and “Spiritual” rating, rather than a balance of all three.

Still a strong score.

For fun, I then put in the title of my first book: Copywriting for Podcasters: How to Grow Your Podcast, Brand, and Business with Compelling Copy

And got 21.43% with a balance of the three.

My second book Permission to Write a Brand Building Book: For Podcasters - 9 Myths Holding You Back from More Exposure and Making a Greater Impact

Faired even lower with 10% and only hitting the Spiritual side!

Okay, how about Gary Vee’s most recent book?

Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

He scored 26.67% and was full Spiritual.

What about Brene Brown’s book?

Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.

That scored 44.44% and was full Empathetic.

Okay, what about something other than a book title?

The top headline on my website CopyThatPops.com right now is “You need a book.”

How does that score?

50%! Not too bad...with a mix of Intellectual and Spiritual.

Fascinating!

What about the top headline on my free resources page copythatpops.com/free which reads “Become a Bestselling Author”

Eek!

That got a 0% and is rated as neutral!

What if I tweak it to… “Achieve Bestselling Author Status”?

Okay...that’s now 25% and purely Intellectual appealing, it says.

What about…”Achieve Bestselling Author Status & Reap Rewards”?

Okay, even better...that’s up to 50%...and still Intellectual focused.

I like it.

From this exercise for this podcast, I am updating the headline on my page at copythatpops.com/free ...I hope it gets me more email opt-ins and leads!

Now it's your turn!

Head over there to play around with it and tweak your headlines to get the right score and balance you’d like to test with your next piece of copy or title. Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you!

Talk to you next time when we’ll find more ways to write copy that pops!

Take Action Now on Your Bestselling Book! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

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Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in?

Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy?

Well, now you can!

I recently discovered Swiped.co ...

Profitable Marketing Inspiration & Analysis
The place for copywriters & marketing minds to dissect & discuss great marketing examples.

How to Use It to Improve Your Copy Just type in Swiped.co …

And you can browse through examples of marketing copy and images based on…

Niche, like:

• Advertising
• Arts and Crafts
• Beauty
• Blogging
• Business Opportunity
• Consulting
• Copywriting
• eCommerce
• Education
• Entrepreneurship
• Health & Wellness
• Online Business

And lots more!

You can also search by type, for example:
- Affiliate emails
- Banner Ads
- Call to Action
- Checkout
- Direct Mail
- Email
- Email Opt-in
- Facebook Ads
- Free Offers
- Homepage
- Landing Page
- Long copy
- Print ad
- Sales Letters
- Social Media
- and so many more!

For example, as a search combination, when I clicked “Online Business” and “Facebook Ad,” Swiped.co delivered 7 results of ads from Tai Lopez, Ryan Deiss, GoDaddy, Derek Halpern, Digital Marketer, and Click Funnels.

I’ll include a screenshot in the shownotes for you to take a look at:

Then, you can click on each of these 7 to see more...both the images they used and the copy they wrote with the ads.

There are also key takeaways below about why the ad and copy is effective, so you can learn from it too!

People ask me all the time, “How can I improve my copy?” The BEST way is to look at examples from others that catch your eye...that make you want to click and go further…

Then, emulate them!

Don’t copy them...but model off of them with your own unique voice and style.

So, as a quick copy tip for you today, type in Swiped.co, and check out some examples to help you with whatever you are working on writing for your business right now.

Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you!

Talk to you next time when we’ll find more ways to write copy that pops!

Take Action Now on Your Bestselling Book! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in?

Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy?

Well, now you can!

I recently discovered Swiped.co ...

Profitable Marketing Inspiration & Analysis
The place for copywriters & marketing minds to dissect & discuss great marketing examples.

How to Use It to Improve Your Copy Just type in Swiped.co …

And you can browse through examples of marketing copy and images based on…

Niche, like:
- Advertising
- Arts and Crafts
- Beauty
- Blogging
- Business Opportunity
- Consulting
- Copywriting
- eCommerce
- Education
- Entrepreneurship
- Health & Wellness
- Online Business
And lots more!

You can also search by type, for example:
- Affiliate emails
- Banner Ads
- Call to Action
- Checkout
- Direct Mail
- Email
- Email Opt-in
- Facebook Ads
- Free Offers
- Homepage
- Landing Page
- Long copy
- Print ad
- Sales Letters
- Social Media
- and so many more!

For example, as a search combination, when I clicked “Online Business” and “Facebook Ad,” Swiped.co delivered 7 results of ads from Tai Lopez, Ryan Deiss, GoDaddy, Derek Halpern, Digital Marketer, and Click Funnels.

I’ll include a screenshot in the shownotes for you to take a look at:

Then, you can click on each of these 7 to see more...both the images they used and the copy they wrote with the ads.

There are also key takeaways below about why the ad and copy is effective, so you can learn from it too!

People ask me all the time, “How can I improve my copy?” The BEST way is to look at examples from others that catch your eye...that make you want to click and go further…

Then, emulate them!

Don’t copy them...but model off of them with your own unique voice and style.

So, as a quick copy tip for you today, type in Swiped.co, and check out some examples to help you with whatever you are working on writing for your business right now.

Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you!

Talk to you next time when we’ll find more ways to write copy that pops!

Take Action Now on Your Bestselling Book! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in?

Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy?

Well, now you can!

I recently discovered Swiped.co ...

Profitable Marketing Inspiration & Analysis
The place for copywriters & marketing minds to dissect & discuss great marketing examples.

How to Use It to Improve Your Copy Just type in Swiped.co …

And you can browse through examples of marketing copy and images based on…

Niche, like:
- Advertising
- Arts and Crafts
- Beauty
- Blogging
- Business Opportunity
- Consulting
- Copywriting
- eCommerce
- Education
- Entrepreneurship
- Health & Wellness
- Online Business
And lots more!

You can also search by type, for example:
- Affiliate emails
- Banner Ads
- Call to Action
- Checkout
- Direct Mail
- Email
- Email Opt-in
- Facebook Ads
- Free Offers
- Homepage
- Landing Page
- Long copy
- Print ad
- Sales Letters
- Social Media
- and so many more!

For example, as a search combination, when I clicked “Online Business” and “Facebook Ad,” Swiped.co delivered 7 results of ads from Tai Lopez, Ryan Deiss, GoDaddy, Derek Halpern, Digital Marketer, and Click Funnels.

I’ll include a screenshot in the shownotes for you to take a look at:

Then, you can click on each of these 7 to see more...both the images they used and the copy they wrote with the ads.

There are also key takeaways below about why the ad and copy is effective, so you can learn from it too!

People ask me all the time, “How can I improve my copy?” The BEST way is to look at examples from others that catch your eye...that make you want to click and go further…

Then, emulate them!

Don’t copy them...but model off of them with your own unique voice and style.

So, as a quick copy tip for you today, type in Swiped.co, and check out some examples to help you with whatever you are working on writing for your business right now.

Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you!

Talk to you next time when we’ll find more ways to write copy that pops!

Take Action Now on Your Bestselling Book! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

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Gaslighting, cat-fished, and other online dating scams...our guest today Jules Hannaford shares all inside her book Fool Me Twice. Plus, she breaks down her best tips and tricks for YOU to share your stories (no matter what they may be) and get your book published and marketed to the masses.

A Few Highlights from This Podcast: - Jule's book: Fool Me Twice: Confessions of a Perpetual Internet Dating Neophyte

• Copy That Pops Episodes That Helped Jules with Her Book and Marketing!

• Episode 011 – Why It’s Important to Have a Social Media Strategy with Corinna Essa https://www.copythatpops.com/011

• Episode 012 – How to Set Yourself Apart with Stories with Christoph Trappe https://www.copythatpops.com/012

• Episode 022 – Quick Copy Tip: #StayStrong Edition https://www.copythatpops.com/022

• Episode 043 – The More We Tell Stories, The More Relatable We Become with Stephen Dela Cruz [Book Influencer Mini-Series] https://www.copythatpops.com/043

• Episode 064: Overcoming Entrepreneurshit & Writing a Book with Stephen Dela Cruz https://www.copythatpops.com/064

• Episode 084: #1 International Best-Selling Author and ‘Gain Changing’ Takeaways with Tom Camp https://www.copythatpops.com/084

• 611-acre farm in Australia

• Moved to Adelaide, Australia to teach and then moved to Hong Kong
• Started online dating and got scammed a few times
• Book is all about the online dating, scams, and resources to help others avoid getting “cat-fished”!
• The psychology of Gaslighting, and how to watch out for it.
• Brene Brown TED talk on Vulnerability
• Ted Bundy documentary
• The “romance scam industry” is an over $1 billion industry (yikes)

• Why Jules wrote such personal stories in a book

• Lessons learned, tips, and tricks for writing your book, marketing your book, and getting more media exposure leveraging your book! (Lots of great tips in this episode!)

• Allot enough time
• Sleep enough and have a healthy lifestyle
• Chat with others about your stories (especially if they can help you remember more)
• Let go of perfectionism
• Add a resource or epiphany section at the end
• Twitter communities
• Instagram hashtags
• Paid ads on Facebook
• Book fairs, events, speaking gigs
• LinkedIn
• Writing competitions
• Thrive Global
• Canva.com
• Local newspapers, magazines, and radio stations
• Create a template email and customize it for each send out
• MailChimp

• Press Release with PRweb.com

• Twitter #JournoRequests

• Book clubs...offer to skype in free to talk with group if they use your book

• Podcasts

• Jules will Skype in with your book club, if you’d like! (Email her at Jules@HongKongConfidential.net)
• Hong Kong Confidential podcast

Our Guest Jules Hannaford grew up in rural South Australia before moving to Adelaide, the state capital, and beginning her career as a teacher. She now lives in Hong Kong, the setting of her first book, Fool Me Twice, which details the pitfalls and abuse she experienced in her online search for love.

Jules began writing her book in 2010 when she was involved in an internet dating scam. She decided this was an important story to share with other women to prevent them from becoming caught in the same trap and help them make safer, smarter decisions when dating online. It took a long time for her to muster the courage to share her story after battling the shame of choices that landed her in a dangerous situation she counts herself lucky to have survived.

Jules has always had a passion for people and their stories, so she started her podcast ‘Hong Kong Confidential’ in 2017 to provide a platform for sharing the stories of interesting and unique people in Hong Kong.

Just as she knows the importance of sharing their stories on her podcast, she feels that her story can make an important contribution to the safety of those navigating the complicated—and sometimes illusionary—internet dating world.

Great Quotes * "Listening to your podcast was just awesome! I got so many tips on writing hacks, social media, how to put together a memoir. It was just awesome. I was so thankful I found it!" - Jules Hannaford * "There were so many quick copy tips that I used!" - Jules Hannaford

Take Action Now! 1. Amazon Bestselling Book Workshop + Resources [free] 2. Bestselling Book Accelerator [best option to get your book done, live, and #1!] 3. Speaker's Secret Gig List [get more speaking gigs]

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Unlearn 'bad writing' you from academia and get back to conversational copywriting! Write like you are sitting across the table from someone and talk to them like yourself, like someone they can connect with emotionally.

That's the core of what we dive into this episode with a pro copywriter with over 40 years experience, tons of incredible stories, and lots of tangible advice for entrepreneurs and marketers of all levels to improve their copywriting and get more clients.

Nick Usborne is in the Copy That Pops house...

Free Guide to conversational copywriting below too!

A Few Highlights from This Podcast: - Nick grew up in England (now lives in Canada)

• Went on a travel adventure at age 20 and stayed for about a year in a 7th century Byzantine chapel cave in Turkey for $50

• How Nick got a job writing copy for an ad agency without education or experience.

• How do we write for mobile?

• What can we learn from print ad copy, direct response marketing, and writing for the web tips?

• Does the visual presentation of copy matter? (Yes! How to craft copy that works visually too)

• Nick’s best advice for being more ‘conversational’ in your copy and why that’s so important.

• How can we find what our audience is actually saying so that we can write better copy?

• What is mirroring in writing? Can you give an example of how we can do it?

• Book: Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss

• Example about waiters...1 group praised guests for order, the other group mirrored back the order...2nd group got 70% higher tips

• FREE Guide to Conversational Copywriting, PLUS 3 Instructional Videos

• The FREE Guide shows you 5 simple ways to make your marketing copy more conversational, work harder and deliver better results.

• The 3 Videos explain why conversational copywriting works so well, and how to find and develop your conversational voice.

• Go here: https://conversationalcopywriting.com/pops

Nick's Books: - Net Words: Creating High-Impact Online Copy
- Popcorn Content: The craft of writing short-form content for social media
- NEW PATH TO RICHES: How Your Neighbors are Making a Big Second Income by Writing and Publishing Their Own Money-Making Websites

Our Guest Nick Usborne (pronounced “UZ-born”) is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others.

He attributes his success to “conversational copywriting,” and he’s here today to share his approach to help you write persuasive and effective copy for clients.

Learn More Here:

https://conversationalcopywriting.com/nick-usborne-copywriter

Great Quotes * “I use words to design a page." - Nick Usborne * "I write the first few sentences really, really short." - Nick Usborne * "It's not just the writing thing, it's the visual signal you give with how you write your words." - Nick Usborne * "Don't hit me with a 5-line paragraph." - Nick Usborne * "Writing for the web is different." - Nick Usborne * "These days, we shouldn't be writing at an audience, we should be trying to engage with an audience." - Nick Usborne * "Use the mindset, the language, and the kind of respect you would bring into a conversation -- write like that." - Nick Usborne * "The web is the ultimate direct response medium." - Nick Usborne * "Conversational copywriting is the opposite of the 'tips and tricks' approach." - Nick Usborne * "Kids -- all of us as children -- are ultimate copywriters. We know exactly how to do it. And we have that ability educated out of us." - Nick Usborne * "Everything important in our life depends on conversation." - Nick Usborne * "It's not my job to write clever headlines, it's my job to listen and then to mirror the language back to the reader." - Nick Usborne * "If I'm not leaving money on the table, I'm burning trust." - Nick Usborne * "If you can get this to me in 5 lines or less, I'd love to read this email." - Nick Usborne * "The best way to improve your writing is to cut stuff." - Nick Usborne * "All the big names on my resume, that all came from the book." - Nick Usborne * "In terms of a credibility builder, [a book] is amazing." - Nick Usborne

Take Action Now! 1. Amazon Bestselling Book Workshop + Resources [free] 2. Bestselling Book Accelerator 3. Speaker's Secret Gig List

Learn More About Laura & Copy That Pops Podcast full shownotes for this episode on Conversational Copywriting

Main Copy That Pops website

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I stood up to ask a question at the Marketing School Podcast's "Marketing School Live 2019" event in Los Angeles last month (July 2019). #MSL2019

The organizers of the podcast and event are Neil Patel and Eric Siu...big names in the marketing and online business space! [Having my own podcast and going on lots of other shows helped me not be nervous to stand and ask a question, by the way! I would have been terrified and likely skipped it in the past].

I asked them both their thoughts about publishing a book as a marketing tool.

Neil is a New York Times Bestselling Author.

Eric, I had heard, is working on a book and considering self-publishing (and I'm sure it will be a smash hit).

So, what were each of their perspectives?

Neil's answer surprised me! But, I think it just comes down to your goals and your plan to achieve them.

Listen to this quick episode and let me know YOUR thoughts and experience on books as a marketing and business growth tool!

xo
Laura

PS: Neil and Eric also ran the audio of my question on their Marketing School Podcast episode #1087, if you want to check it out! #ImNowFamous ;-p

Watch the Neil Patel and Eric Siu Answer My Book Marketing Question Via Video! Take Action Now on Your Bestselling Book! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

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"Honey, female entrepreneurs aren't a real thing. They don't make any money." The older businessman -- seated across the small mastermind table from us -- dismissed all women in one curt sentence. The problem, however, is that statistics actually support this statement...

[watch video below to learn more and hear the rest of the story!]

Globally, 97% of female start-ups fail in the first 5 years -- 2x our male counterparts. Why is this the case? • Women complete 2.6x more unpaid work than men do.
Shopping for food, preparing meals, cleaning, washing clothes, collecting water, looking after children, family members, and those with disabilities -- this unpaid work falls mostly on women.
(Source: United Nations & Newsweek, 2018)

• Women are less likely to get funding.
Just 2.2% of all venture capital in the U.S. goes to companies founded solely by women. Companies with all-male founders receive funding after their first-round close to 35% of the time, but this is less than 2% for companies with female founders.
(Source: Market Watch, 2019)

"The SME (small and medium-sized enterprises) finance gap for female entrepreneurs in developing countries at $1.48 trillion."
(Source: IFC.org)

• Women face greater obstacles in many parts of the world.
In over 33% of economies, women do not have the same legal rights as men in freedom of movement and other areas. In some countries, women cannot register a business, sign a contract, or open a bank account.
(Source: IFC.org)

"1 in 5 women and girls have experienced physical and/or sexual violence by an intimate partner with the last 12 months. Yet, 49 countries have no laws that specifically protect women from such violence."
(Source: UN.org )

• Female-led businesses get less publicity and media attention.
"When the focus is the economy, only 5% of news stories feature or center on women."
"Only 26% of total news coverage in newspapers, radio and television combined [online it's 24%] featured women in 2015."
(Source: Report by The Global Media Monitoring Project, 2015)

• Women need more access to mentors and peer-to-peer support.
"48% female founders cite a lack of available mentors or advisers as holding them back."
(Source: Inc, 2015)

[A Photo from Our First Meeting in 2018! #GirlPower]

*Older businessman not pictured.

Our Goal: Reduce the failure rate for female businesses by 50% before the year 2030 How?

A lot needs to change.

We know we can't tackle it all.

But, instead of just being angry at a rude comment (and discouraged by statistics and obstacles), we decided to take proactive action forward...It was the spark to ignite the Who Run The World movement!

[WRTW, for short!]

Training. Support. Community.

We provide women growing businesses with the right tools, in the right order, at the right time
...in an extremely cost-effective way!

Sharing our own skills and international networks, we've also formed collaborations with some of the most credible and well-known female entrepreneurs in the world.

Our growing community is founded on the power of mentorship and peer-to-peer support.

The fire is lit!

Will you join the movement?

Learn More at Who Run The World here

Take Action Now on Your Bestselling Book! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

Click here to access full shownotes for this episode

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Digital marketing strategies around copy, visuals, social media tactics, videos, and more from Founder of Tintero Creative and #1 bestselling author in over 9 categories on launch day!

Valerie's been in the social media space for over 10 years and breaks down how to leverage it to grow our businesses and help with book launches too!

A Few Highlights from This Podcast:

• Bestselling Author Wall of Fame
• How Valerie and I met at Social Media Marketing World 2018 on the live stage- How is “thinking like an architect” helpful in marketing and business?
• Valerie's connection with Pat Flynn of Smart Passive Income
• Why work-life balance important (and different for everyone)
• What’s working right now in social media and marketing….in terms of copy?
• What’s working right now in social media and marketing….in terms of visual images, videos, etc.?
• How to increase your impact, influence, and success online in a noisy world?
• Best post types that get the most engagement from people on social media.
• Canva.com
• Valerie's Book: We're All Ears: How to increase your impact, influence, and success online in a noisy world.
• Why write a book?
• • What opportunities did Valerie start getting even before the book was done?
  • Influencers in book tactic
  • “Street team” launch details
  • How Valerie got more reviews

  • 1 Bestseller in 9 categories + #1 Hot New Release in 11 categories

• Fun things mentioned: Goats and "Feed a poodle"

Our Guest

Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado.

Valerie is active in the digital community in Denver and a speaker at Denver Startup Week, SocialRock, Fuel Your Influence, and other innovative events.

She is also the author of the book We're All Ears: How to increase your impact, influence, and success online in a noisy world which I’m proud to say hit #1 bestseller in 9 categories on her launch day (she’s a client case study of mine!).

When Valerie "shuts off" her devices, she can be found running around with her dogs, doing Pinterest projects, or searching for the best queso this side of the border.

Learn More: TinteroCreative.com

Great Quotes

• “Pay attention to what the shiny objects are...so you are one of the early adopters of it." - Valerie Morris
• "If you are able to start conversations and keep conversations going, you are going to get a lot more traction from that post, so ask questions!" - Valerie Morris
• "People love talking about themselves, so if you can ask questions, you are going to get get more people making comments...then comment back and keep the comment string going and give more life to the post." - Valerie Morris
• "When people are scrolling through the newsfeed and see a bunch of people liked or commented on the post, other people think, 'Hey, I should like and comment on this post too.'" - Valerie Morris
• "Make social media copy as conversational as possible and you'll see a lot better results." - Valerie Morris
• "You just need to be real." - Valerie Morris
• "People like people who are interested in them. So, by your asking a question back...you're building rapport." - Laura Petersen
• "The biggest thing is: catching people's attention." - Valerie Morris
• "Use emojis to make it look like they are bullets or checkmarks. Those kinds of things can help people digest information really quickly." - Valerie Morris
• "When it comes to social media copy, things are evolving every day." - Valerie Morris

Take Action Now!

1. Amazon Bestselling Book Workshop + Resources [free]
2. Bestselling Book Accelerator
3. Speaker's Secret Gig List

Click here to access full shownotes for this episode

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Dominatrix + copy tips? Yes!

Becoming a badass in life and business requires you to stand in your power and be super comfy with being unique! This completely relates to copy.

So many times people ask, “What’s the best word to use here?" Or, "How can I improve my copy?”

These are fabulous questions and being committed to improving is the first step! But, no two people speak alike, so your copy shouldn’t sound like anyone else. It should sound like you.

But if you don’t feel confident to step up as you, purely, in your writing -- this is impossible and people will sense it.

You won’t attract all the right people that you could!

My guest Dana Pharant knows ALL about standing out and being unique.

Her personal brand of the Inner Dominatrix pushes people out of their comfort zone, challenges their preconceived notions, and has them stepping into a fierce determination to rock their Bold, Sexy Fun-Filled Lives!

A Few Highlights from This Podcast: - How we met, in my free Facebook group for new authors. (And then met in person in San Diego when I was still in the first trimester of pregnancy and sick! :-P )

• Shout out to Davide Di Giorgio, a professional speaker trainer.

• From McDonald’s to massage therapy to running your own coaching business...what was Dana’s journey into business?

• The personal story behind getting into the dominatrix world

• When did Dana decide to overlap business and “kink” or the dominatrix world?

• How was it making such a bold choice? ...that seems very outside the norm for professional business

• Was it worth the risk?

• Do you recommend others take big risks in their messaging? Branding? Communication?

• How can we psychologically challenge and transform limiting beliefs...with simple questions?

• Should we “welcome other people to judge us”? What does that mean and what implications does it have?

• How do we find what makes us polarizing or unique in business? (to help with our communication and copy)

• How can we use "confirmation bias" and different questions (for practical woo!) to slowly, but completely, change our mindset and have a powerful effect on our minds and success.

• Advice on how to step into being more polarizing. (Hint: The safe way...'what bugs you in your industry?'...'what charities do you love the most?')

• Kiva.org - microlending to people around the world! "A hand up, not a hand out" - as Dana describes it.

• How "Bro-Douche Marketing" bugs Laura and is planning spoofing videos on it!

• What do you mean by “money is not real”?

- You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero

• I talk a lot about psychology on this show...in your work with clients you say, “You’re doing all the right stuff so what’s preventing you from making that bigger impact? Have you given away your power?”

• What advice to someone listening could you give for them to take back their power and psychologically step back into their path toward achieving what they truly want?

• Why did Dana decide to write books?

• Beyond Fear: Daily Inspiration to Ignite Your Power and Reclaim Your Life -- in 2014

• The Inner Dominatrix Guide: Become a Badass in Business -- in 2018

• What has being an author done for you and your business?

• Best advice for someone working on their first book?

Our Guest Our guest, Dana Pharant, has 20+ years in the wellness and stress management fields, has built a 7-figure business, and is a two-time #1 bestselling author.

Dana is the leading authority at teaching her audiences health habits, mindset strategies, and authentic presence so they can tap into their inner power, be top performers in their field, and stop caring what others think.

She's also a 2-time award-winning speaker and sought-after coach, Dana is committed to living life in command of her feminine power and helping others connect with their Inner Dominatrix.

So, let's see what we can learn about writing tips and psychology hacks from THE Inner Dominatrix!

Learn More: DanaPharant.com

Great Quotes * “[My brand is] brilliance with a dash of cray-cray!" - Dana Pharant * "When you're in a deep trance, you have the ability to reprogram...you imprint at a very deep cellular level the change, that would take years of cognitive processing to do, if ever." - Dana Pharant * "There's no room for doubt in the dungeon." - Dana Pharant * "I use other people's judgment for fuel for myself." - Dana Pharant * "What if THAT'S actually a lie?" - Dana Pharant * "I like 'practical woo'!" - Dana Pharant * "You've got to put a ball-gag on your monkey mind!" - Dana Pharant * "I love going to networking groups now -- half the room will be in shock and horror, and the other half were secretly passing me notes that they wanted to talk to me." - Dana Pharant * "The more in-your-face I am with people, the more I create a very defined line." - Dana Pharant * "Welcome the judgment." - Dana Pharant * "It's always worth [writing a book], even if the book sucks." - Dana Pharant * "The very act of actually hitting the 'publish' button on a book...actually says a lot to people." - Dana Pharant * "Having your name on the front cover of a book is powerful." - Dana Pharant

Take Action Now! 1. Amazon Bestselling Book Workshop + Resources [free] 2. Bestselling Book Accelerator 3. Speaker's Secret Gig List

Copy That Pops episode 185's full shownotes

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At Marketing School Live in LA run by Eric Siu and Neil Patel, there was a session that Eric (CEO of Single Grain) lead a discussion with Yaniv Masjedi (the CMO of Nextiva) and they shared 5 of their favorite copywriting hacks...quick, easy phrases to use or swap to improve your copy, headlines, and more.

5 Turbo Copywriting Hacks 1. "the right way” 2. "the laws of ___” or “The X number of laws for ___” 3. turbo 4. “it simply works!” 5. instead of “demo,” say “personalized webinar”

These five items are fast and easy to start using right away to improve your copy. Try them out in headlines, blog article titles, video titles, email subject lines, landing pages, Facebook ads, and more!

Then, let me know what works for you! I'm @LaptopLaura on the social channels!

Links * Marketing School Podcast

THE BEST (FREE) BOOK WRITING RESOURCES

Head over to CopyThatPops.com/free

Where you can get access to some new free training.

• An hour-long workshop I call the “Book Profit Blueprint”
• Email training material sent to you spread out over a few weeks to share more insights
• A great book writing checklist
• And more!

All free, in exchange or your email. :)

Take Action Now on Your Bestselling Book! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

Read & Learn More: CopyThatPops.com/185

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Live and hitting #1 bestseller on Amazon today in multiple categories, it's Kelsey Henry from Positively Delighted!

CopyThatPops.com/kelsey will take you there to see it!

Link Outs:

• CopyThatPops.com/128 - Lego Method to Write Your Book Without Stress

• Kelsey's book live on Amazon now

About Kelsey:

Kelsey Henry from Positively Delighted is a singer/songwriter, positivity coach, coloring page creator, digital nomad, and host of The Positively Delighted Show podcast. Her passion for positivity and self-esteem began during her unique childhood growing up roadschooled in an RV from ages 11-17.

She is a certified Canfield Success Trainer, Happy For No Reason Trainer, and Laughter Yoga Leader. She uses these programs to help others create a positive mindset and a life of delight, laughter, and fun!

You can find her traveling the country and running her business on the road from her converted glamper CR-V.

She loves smiling and is always trying to make her inner roadschooled kid proud.

Advice for other authors from Kelsey Henry…#34 bestselling author case study!

"Having an outline is CRUCIAL for writing the book. It helps you stay on track and know where you're going. If you're getting stuck on putting the outline together, just start writing a chapter and see where it goes. I was so stuck on putting together my outline, until Laura gave me this advice! After writing a chapter, I knew exactly what direction to go in and put my outline together quickly.

Remember to have fun with the process and with everything you do, honor yourself. Create something that you can be proud to share. It's easy to get caught up in what others will think of you. My book is my life story. If people don't like it, it's going to feel personal! But I still have to share it because it's going to help the people who do like it.

Also, give yourself lots of pep talks! You are your biggest cheerleader through this process."

Take Action Now!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. BESTSELLING BOOK ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]

Learn more + free resources to help you improve your writing and books. Thanks for listening!

xo
Laura

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Psychology of sales from a Master Salesperson....Gamification for sales success...hold to be more bold for bigger success in business and life...and more!

That's what in store for you in this episode with the incredible Chris Cumby!

A few podcast episode highlights:

• Chris lives in the Emerald Coast of Florida but is from Toronto
• Advice for people going through big changes or big moves
• What is “The Hero Within”?
• Good advice: Have a Coach
• Brendan Bouchard
• Abundance by Peter Diamandis
• Bold by Peter Diamandis
• Visioneer: The Peter Diamandis Story - Nick Nanton - SpaceX
• What is the root of the word “selling”?
• P.O.S.E. to Close
• Story Brand by Donald Miller
• Tips from how Chris closed million dollar deals
• How to play the game every day to win in business
• The story of the two wolves and how that applies to our psychology of all we do.

• 6 Powerful Questions to ask yourself…

• • Who am I?
  • What do I want?
  • Why do I want it?
  • What feeling will I feel when I get it?
  • Why do I want that feeling?
  • Why is that feeling missing now?

• The “ABCD” of journaling and goal setting

• How to set yourself up to win everyday
• ChristopherCumby.com (for free book, The Game, etc)
• KickAssSalesGame.com

Our Guest Serial Entrepreneur, Sales Expert, and Coach, Christopher Cumby, the “Kick A$$ Sales Guy” works with organizations and individuals to master their game in both business and personal development. Christopher is the founder of Integrity Marketing Inc., and co-founder of both Think Bold, Be Bold Ventures and Mavericks Mastermind.

He is the author of “The Success Playbook,” and founder of The Success Playbook Series, a complete step-by-step process designed for the go-getters to advance to the top of their game.

With 20+ years of experience in the industry, Cumby has mastered the gamification of money making in sales and revenue. After coaching and mentoring countless business owners, CEO’s, and other high-profile individuals, he found a consistent trend with their results. It was clear that utilizing gamification in selling brought out the competitive spirit of his clients, helping them level up their skill set and show up with a positive mindset. Christopher now helps entrepreneurs to launch their sales strategically using step-by-step tactics, ensuring they win and have fun in the process.

Cumby has been featured on The Brian Tracy T.V. Show, NBC, ABC, CBS, and Fox networks. He has also been highlighted on numerous podcast shows on iTunes and other platforms.

Christopher’s expertise can be summarized as "helping those around him achieve positive growth while making a ton of money in the process."

Great Quotes * “Walk as far as you can see, and you can see a little further.” - Chris Cumby * “Win the day, today.” - Chris Cumby * "There's magic in the start!" - Chris Cumby * "If you have tons of testimonials...why not share all that?" - Chris Cumby * "I think when you started getting the haters, you know you've really made it!" * "There's an emotional connection to someone else who's gone before you." - Chris Cumby * "You can't outperform the image of yourself." - Chris Cumby * "When you write goals, you own it in that moment." - Chris Cumby * "When you know who you are, you'll know what you want." - Chris Cumby * "85% of people want to write a book, but not many do." - Chris Cumby

Take Action Now! 1. Amazon Bestselling Book Workshop + Resources [free] 2. Bestselling Book Accelerator 3. Speaker's Secret Gig List

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How can you craft a talk, deliver dynamically, and book a spot on the TED stage?

If you have a purpose in your business and stories to share with the world, this is the episode for you as we sit down with TEDx Orlando’s co-organizer Thomas Waterman!

Psychology, Leadership, Vision, Purpose-Driven, TED Talks…

…these are a few of the keywords from the notes I took during the conversation with today’s guest who is similar to me in that he loves interacting with people, studying psychology, and finding ways to help the audience he serves.

A few podcast episode highlights:
– Hello from San Diego Startup Week (at the San Diego Convention Center)
– P.S.T. Method (my method for helping new authors go from “no idea and overwhelm” to “awesome, detailed outline)
– Johanna Walker on Episode 180 – more advice about speaking on stage!
– How to win an election (the psychology of winning!)
– Why is for-profit business actually able to help more people than nonprofits, when done right and with purpose?
– The differences between TED and TEDx
– There are over 3500 cities running TEDx events!
– How does someone become one of the speakers on stage for TED? (Insider advice! And it may surprise you!)
– TEDx Orlando’s main website: http://orlandotedx.org
– What matters to TED (headquarters)…so you can get featured on their main website! (Which can lead to millions of views on your video and change your life!)
– How TEDx organizers help speakers to make sure their talk resonates
– Tips for someone to speak well on stage
– TEDx talks are usually about 8 to 18 minutes (and Thomas shares how/why)
– How to Use a Paper Towel TED Talk by Joe Smith
– Why an alligator was on stage in Orlando!
– Does Thomas recommend “applying to tons of speaking events” or take another approach (to get speaking opportunities)?
– Davide Di Giorgio teamed up to bring you More Speaking Gigs (here)

Our Guest Thomas Waterman believes in showing people what makes them special and empowering them to use their powers, so they can make the world a better place. This belief led Thomas on his own growth journey, where he leaned in to face his fear and misalignment in life. This meaningful self-reflection inspired him to quit his job and immediately pursue his purpose.

The entrepreneurial route became his path to find meaningful work and fulfillment in daily life. He chose a direction and aligned everything in his life with it. This alignment inspired him to co-found Purpose Pioneers.

Thomas makes his yearly presence on the TEDx stage as a co-organizer for TEDxOrlando. He’s a Board Member of the 15 Lightyears Foundation, Industry Fellow & Entrepreneurial Coach for the Blackstone Launchpad at the University of Central Florida, the largest university in the country, Mentor for the Horizons Scholars Program, and an Alumni of Starter Studio, Orlando’s leading tech business accelerator, where he founded his first venture, BackStory.

Great Quotes * “Build unique, individual, meaningful relationships.” – Thomas Waterman * “Get out of that state of judgment…I’m right, you’re wrong…get in the field of openmindedness and curiosity.” – Thomas Waterman * “80% of what we do is helping people overcome unconscious blocks…20% is the tactics.” – Thomas Waterman * “Getting on the stage does add value.” – Thomas Waterman * “[Speaking at TED] does add value for anyone who wants to build their brand.” – Thomas Waterman * “We have in-depth coaching calls and two in-person practices [for TEDx speakers].” – Thomas Waterman * “It’s helping people get clarity about the message that matters most to them.” – Thomas Waterman * “If you do stumble or start feeling anxious…pause. Take a deep breath. People want you to succeed.” – Thomas Waterman * “People care less about what you’re saying and more about how and why you say it.” – Thomas Waterman * “It’s about taking some kind of action and seeing if it serves you.” – Thomas Waterman

Take Action Now! 1. Amazon Bestselling Book Workshop + Resources [free] 2. Bestselling Book Accelerator 3. Speaker’s Secret Gig List

Read More Back at the podcast's full shownotes for this Copy That Pops episode!.

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Is communicating your message on stage one of your goals or dreams? Then this week's guest has amazing tips just for you! She's a seasoned speaker and speaking coach who is passionate about helping all people find their stories and tell them in an impactful way.

We talk about:

• How did Johanna get into speaking? (Hint: She used to be super shy and thought “men are smart and women are not...I am a female, so I must not have anything of value to say”)
• Is it possible to learn to have presence and charisma on stage?
• Johanna's experience studying abroad in Italy.
• Tips for getting speaking engagements
• Why you need to let YOURSELF know you are a speaker
• Discovered she needed to speak for all women...and all people...to liberate all of us.
• What's your "genie gem"?
• Ignite Your Speaking Power (mini-training) free!

JohannaWalker.com/copythatpops

Our Guest Johanna Walker is the fear-blasting, storytelling maven for coaches, consultants, leaders, and change-makers. She’s the founder of Women Who Speak, a transformational speaker coaching program for female leaders, and she’s the co-founder and co-host of Boulder, Colorado’s popular bi-monthly story slam series, Truth Be Told.

In addition to her work as a speaker and coach, Johanna has written and performed solo theater pieces that she’s toured throughout the US and Canada.

She holds an M.Ed. from Kent State University, an MFA from Naropa University, and is a certified WholeSpeak Public Speaking Coach.

Johanna's TED Talk "The Stories That Live in Our Bodies"

Great Quotes * "My story was about my story of silence and experience of not speaking." - Johanna Walker * "I could feel my voice connect with the people in the room." - Johanna Walker * "This is a part of a bigger story...of women...of women in speaking." - Johanna Walker * "'You rarely meet a woman who's as smart as her husband.' - I bought into that story." - Johanna Walker * "I really found my voice through creativity." - Johanna Walker * "On stage, I had permission to speak...something about that opened the door for me to take up space, speak my truth, and tell my story." - Johanna Walker * "Start identifying as a speaker." - Johanna Walker * "It takes networking and pitching, and networking and pitching, and networking and pitching [to get speaking opportunities]." - Johanna Walker * "Presence is 'I'm showing up fully.'" - Johanna Walker * "Go forth and speak." - Johanna Walker * "If you feel the call, I say answer it. Answer it in spite of whatever story you are telling yourself or despite whatever fear you might be feeling." - Johanna Walker

Take Action Now! 1. Amazon Bestselling Book Workshop [free] 2. Bestselling Book Accelerator 3. Speaker's Secret Gig List

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My favvvvorite tool for writing books (and why) is revealed! Plus, a special shoutout to new #1 International Bestselling Author Nadine Blase Psareas who hit #1 bestseller in 11 categories and #1 hot new release in 14 categories in the U.S. plus #1 in 2 categories in Mexico with her new book!

BOOK THAT POPS Podcast?

I’ve gotten feedback from some listeners of the show that they’d love a “book only focused” podcast, so I do have the idea to make a Book That Pops podcast JUST about writing, self-publishing, launching, and leveraging bestselling books!

It’s what I teach in my Bestselling Book Accelerator...and I love the idea of sharing some of the lessons learned from there in podcast form.

Would you listen?

Let me know!

THE BEST (FREE) BOOK WRITING RESOURCES

If you can’t bear to wait until I can produce another show (and with being pregnant now, I may not get to it as fast as I’d like!), I can share a new resource with you all that is free...

Head over to CopyThatPops.com/free

Where you can get access to some new free training.

• An hour-long workshop I call the “Book Profit Blueprint”
• Email training material sent to you spread out over a few weeks to share more insights
• A great book writing checklist
• And more!

All free, in exchange or your email. :)

And for today’s quick tip, I wanted to share my favorite writing tool or platform.

It’s called Scrivener and I’m shocked I haven’t done an episode on it yet because I do love it!

That’s spelled S-C-R-I-V-E-N-E-R

And it’s made especially for book writers, both fiction and non-fiction.

It’s $45, one-time to buy it (you can get a discount if you are a teacher or student)

http://copythatpops.com/smac

http://copythatpops.com/spc

Now, before I share some of my favorite things about it and why I endorse it so much, I should tell you that if you use a PC, the program is not as robust as it is for Mac.

With many of my Accelerator clients, we find that they cannot do exactly what I show them is possible, or things are hidden in different areas.

So, as a warning, if you have a PC and are happy with programs like Word, then consider sticking with what you know.

There is a learning curve, as with any program, but I have found it more than worth it if you use a Mac and feel like maybe you have more than one book project in you, as I do!

BACKGROUND

I wrote my first book in Google Docs because I hate Word (and don’t even have it on my Mac), and love how you can share documents there with your editor (or nerdy friend helping you edit for free) so that you both are always looking at the most current file.

However, once I went to export my book for Kindle, it looked horrible. Google docs just isn’t robust enough to look right for Kindle ebook formatting.

That sucked.

So, I copied and pasted it all into a free trial of Word, reformatted it, and exported it.

This time Word gave more functionality but the copying and pasting over added more hidden code that messed with things and I couldn’t get the page numbers to work for the life of me.

I was on a time crunch, writing and publishing in just 30 days, so I found a woman who was willing to help me with Word -- for free! -- with fixing the formatting and making it look great.

She was so kind and generous!

However, her mother fell ill in the U.K. right when she was helping me and since she was helping for free, I could hardly push her. And she kept reassuring me it would be done in time...so I ran with it.

If you know the crazy story of my first book in full detail, you know that I didn’t get the final file uploaded in time with Amazon’s deadlines -- not realizing I couldn’t just push back the release date one day with Pre-Order delivery of books -- so the OLD, horrible, rough, and wrong file went out to all the people who had bought my book during my bestselling launch and after.

That was about 100 people total.

I have some really bad reviews on my book and I think it’s from folks who got that horrible draft by mistake but didn’t know me personally.

I did a Facebook Live as soon as I realized my error and impending doom, but some people, of course, didn’t see it or know what happened.

Anyhow, it was a great lesson learned and I cannot blame the nice lady who was helping me.

I was too cheap and nervous at the time to go find a new editor for help.

Long story short, I still have my first book in Word and loathe editing it because anything I do seems to throw off the formatting somehow and mess it up.

I swore I’d never use Word again. And I haven’t.

SCRIVENER

For my second book I used Scrivener. And I love it.

Behind worth the $45, one-time payment! It’s a program designed for book writing. And it may be hard to describe how it’s different other than to say that in Word you write your whole book in one long thread. But in Scrivener, you have a side menu with folders and sub-folders and sub-sections of text for EASY planning, writing, and navigating of your material.And, when you export it, it all looks right as it should.

Creating the book is easier and more intuitive than Word.

Exporting it for Kindle and for print is also very easy, once you get the hang of things, which does require trial and error and searching for some how-to videos.

But now that I know it’s power, I won’t leave!

PROS AND CONS

One con of Scrivener is that not a lot of editors are familiar with it still (like on UpWork.com for example).

So, what I’ve done in the past with client’s books is to export the book from Scrivener as a Word doc and share it in Word or Google Docs with a junior editor on my team to do another read through with fresh eyes.

I have them “track changes” and then I go in and physically update the changes in the Scrivener master file afterward.

I like this approach because I do not accept all changes other editors would make, often because of stylistic choices or they aren’t reading it right and I still think how I have it is better.

So, if you like to oversee edits being made, this is an easy workaround using Scrivener even if the editor is not familiar with it.

Another “con” is their support material isn’t the best in the entire world...but, I love creating helpful how-tos inside my Bestselling Book Accelerator to support my clients and happy to make one and share it publicly if you get stuck with something!

Although it does have a learning curve, it’s still worth it for people like me.

So, if you are someone who wants to write more than one book, use a Mac, and don’t love Microsoft Word, for sure check out Scrivener!

It’s $45, one-time to buy it (you can get a discount if you are a teacher or student)

http://copythatpops.com/smac (for Mac)

http://copythatpops.com/spc (for PC)

Totally worth it!

And head over to CopyThatPops.com/free

Where you can get access to some new free training.

• An hour-long workshop I call the “Book Profit Blueprint”
• Email training material sent to you spread out over a few weeks to share more insights
• A great writing checklist
• And more!

Talk to you again soon to find more ways to write copy and a book that pops!

Take Action Now! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]

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Wanna see what it looks like to be a #1 bestselling author on your launch day? I pull back the curtain!

Read (and watch) below for the 9 spots to look for proof you got bestseller...SEE it in action the day that my private client Mark Wills went live with his book!

9 Spots to Get Social Proof That Your Book Hit Bestseller on Amazon [the video!] In last week’s episode I revealed my big SECRET...which, if you missed it, is that I am pregnant! Due September 20th.

My husband and I do know the gender at this point, but we are keeping that a secret until after the baby shower. I do not want a pink or blue explosion of gender-stereotypical decor and gifts.

Also, if we have a girl, her name will be gender-neutral or something often used for boys. So, her name will not be anything like Laura, Michelle, Ashley, Monica, or the like.

Fun fact. ;)

As I shared in episode 177 about being pregnant, super sick and tired all the time, and needing to cut back on things to get more efficient in my business, I mentioned repurposing.

So, I thought to try that for this podcast episode.

On April 23rd, a private client of mine named Mark Wills went live with his book on Amazon...which you can find it directly from the link CopyThatPops.com/mark … and he hit #1 bestseller in over 12 categories in the U.S.

I sat down the evening of his launch to record an updated video for my Bestselling Book Accelerator showing my clients in that effective group program both what it looks like to be a bestseller and the 9 spots to get screenshots to prove your feat.

Recently, I’ve heard that none of my competitors in this space are teaching that!

I have since day one when I first launched my group program in June of 2017, but it was time for another update of the screenflow, since Amazon does make updates to how things look.

Long story short, this episode is the stripped audio from that video tutorial.

If, as you listen, you wish you could SEE what I am showing on the screen, just head back to the shownotes at CopyThatPops.com/178 and you’ll find an embedded video there of the exact same content, but with the visuals.

I hope it’s a useful episode even with audio only, but the video is available to you for free, even if you are not yet in the Accelerator!

Without further ado...let’s jump in!

9 Spots to Get Social Proof That Your Book Hit Bestseller on Amazon [the list!] Book’s Individual Page 1. Look on book's actual page for rankings (under "Product Details") for the three categories it is in.

Note: You can get tech support to put you into up to 10 you choose. #BookHack!

2. Look at the top of your book's page for a flag too!

Note: May take longer to appear and it is not guaranteed.

Note: #1 New Release easier/faster to get than Best Seller

Book’s Category Pages 3. Look on each of the categories' pages for rankings and side by side comparison shots with your competitors' books.

4. Look at the "Hot New Release" rankings for side by side comparison shots with your competitors' books.

5. Look at other countries Amazon pages at #1-4 above

Note: You can easily access your book in other countries through KDP

6. Then, check ‘up’ in the Parent Categories for how you rank in more competitive listings.

Note: Even if you do not rank as well, the books around you may be very cool and photo-worthy!

Search 7. Do an Amazon search for your author name or name of your book and look for the flags there!

Author Page 8. Look on your Author Central author page for the flags there

Mobile - BONUS! 9. Get the same shots, but from mobile to share!

WHAT TO DO NEXT? 1. Save all screenshots in a folder 2. Use Skitch to ‘mark them up’ 3. Share on social!

Hope this audio repurposing was helpful to you. Pop over to CopyThatPops.com/178 to see the full video with screenflow!

And, if you want to learn more about the Accelerator, visit CopyThatPops.com/Accelerator [special offer!]

Talk to you again next time when we’ll find more ways to write a book and copy that pops!

Take Action Now! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]

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Speeeeeecial announcements, milestones, and business lessons learned to share with you! This is a fun and personal quick episode.

#1: Big Big Announcement: I’m preggo!
I actually found out that I was pregnant in mid-January. Thank god I had just gotten my new podcast audio editor and shownotes person up and running with a great system, or this show would have stopped in its tracks!

My first trimester was miserable.

I never threw up, but I felt like I had 2 solid months of mild food poisoning. Not so bad that I had to barf, but bad enough that I couldn’t get much done each day.

I’d sleep 10-12 hours a night (getting up to pee 3-4 times), have just a couple of hours to work on helping my book writing and bestseller launch clients before the nausea hit me like a ton of bricks and send me running back to bed for a 3 hour nap or just general day-long unproductive malaise.

My respect for all mothers has skyrocketed.

Now, I’m in the second trimester and feeling a lot better. I’m not 100% back to my old energy, but at least able to get more done in a day.

#2: Special Milestone! This month, April of 2019, we crossed the 3-year anniversary of this podcast!

I first launched Copy That Pops while living in Regensburg, Germany. Episode 000 released on April 22, 2016. Can you believe it?

[April 26th was also Devin and my 5-year wedding anniversary].

Having a podcast has been an interesting undertaking in that it’s forced me to produce consistent content for longer than I ever have before. And I don’t want to stop now!

In fact, I am bouncing around the idea of a Book That Pops podcast just on books specifically...it’s just a matter of getting my energy back to produce the material for you all!

Would love to hear your feedback on if you would listen to a show just about writing, self-publishing, marketing, and launching a bestselling book on Amazon with me!?

#3: Thank you for the podcast reviews! Every time I look at my show on a podcast player like iTunes (though this show is on many, many other channels!) it makes me feel so good to see reviews!

The most recent ones I see are from Keselea and Wade Galt.

Thank you both so much for taking the time to leave a rating and review! It’s super easy from your smartphone and it helps tell the podcast player it's on that the show is worth putting in front of more eyeballs.

So, your reviews not only make me feel good, they help more people find us!

#4: Business Lessons Learned Never in my entrepreneurial life have I been so slammed, down and out, like I have felt being pregnant this year in 2019.

• My capacity to do things has tanked.
• I am so behind on FB messages that I feel physically horrible and guilty.
• I am saying ‘no’ to opportunities I’d normally jump at.

But, in a way, this is a good thing.

It’s forced me to reflect a lot. It’s forced me to analyze how I used to fill my days.

Always busy, was I working on the right things?

Going forward, especially in late September and after when I have a crying baby that needs me, what do I WANT to be doing? What realistically CAN I actually manage?

I am still figuring it all out, but I’m focusing hard on:
- More systems
- Automation
- Elimination of things that aren’t really essential
- Delegation
- Repurposing
- Growing sales of my products and group programs and saying ‘no’ to private client work
- Getting my digital funnels and email nurturing really on point instead of relying so much on networking and referrals

To be continued...but it’s certainly an inflection point for me in business.

If you have navigated something similar...with the birth of a child, adoption of a child, an illness, a family commitment, etc...I’d love to hear about it!

And thank you for being a listener of the show! I am honored you choose to spend time with me each week. 3 years running now!

Talk to you next week with more ways to write copy that pops!
xo

Laura

Take Action Now! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]

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Would you love to attract and engage your ideal clients? Or how you can be an expert in your niche with your one core idea! Our guest today will offer you all the insights on how you can do that!

We talk about:

• Why Lisbon & how many languages?!
• Entrepreneurial journey
• How she helps clients today: 3 step process
• Speaking first model
• Why writing a book matters to grow your thought leadership
• Public speaking fear & 3-month walkthrough
• Constant support for public speaking
• Helping people figure out their big idea and making sure it's present in all elements
• Research your idea
• Self-published vs. Publisher
• Writing your book, better teacher?
• Storyteller on stage
• Thought leadership & why it's powerful

Get Daria's Book & Contact her!

• Daria's Book: Social Media for Artists and Creatives: How to Build a Supporting Community, Manage Your Time and Sell Your Creative Work Online

• Want to learn more about Daria's work? There are even free masterclasses that you can join! The access to the virtual Thought Leadership Academy goes through the first contact with Daria. You can get in touch with her directly on www.dariav.com and let her know that you've listened to this podcast! Contact her today, don't be shy!

• Daria's first TEDx-talk about group dynamics

• Daria's 2nd TEDx-talk about personal branding

Our Guest Founder of the Thought Leadership Academy, Daria Vodopianova is the quintessential digital strategist. She blends her many years of experience and academic background with cutting-edge ideas to empower entrepreneurs and business owners to get better positioning, more high-end clients, and inbound leads.

As an international keynote and 2-time TEDx speaker, best-selling author, and Thought Leadership & LinkedIn strategist, Daria serves as a translator between business goals and social media strategies – so that business owners can share their visionary thinking and attract an excited and engaged online community.

She is also a marketing mentor for European Innovation Academy, on the Cal Advisory Board at Berkeley University, on the Women in Tech Jury, and is frequently invited in to speak to students in European universities on career development in the digital era.

Daria's Highlights

• Speaks FIVE languages
• Marketing mentor for European Innovation Academy
• On the Cal Advisory Board at Berkeley University
• On the Women in Tech Jury
• Frequently invited in to speak to students in European universities on career development in the digital era
• Self-published Author

Great Quotes * "It's really about the impact you make, not often about the money. " - Daria Vodopianova * "Having a course or book is a way to really help more people and serve them better." - Daria Vodopianova * "Speaking is not only public speaking but also training. Getting in front of people and sharing your idea and getting your process out there to see if it works for them." - Daria Vodopianova * "I was afraid of public speaking, I got over that in 2018." - Laura Petersen * "Print your own shirt. You don't have to wait for someone to pick you and tell you that you're good enough. You get to choose, it's your life." - Laura Petersen * "If you research the same idea. Your conversations will be deeper and you will really be an expert." - Daria Vodopianova * "A book is a low ticket way to start learning and connecting with you." - Laura Petersen

Take Action Now! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]

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Can there be a use for profiling to better understand yourself, your clients, customers and business associates? How can we use clues about a person to improve our communication with them in writing? We dive into these great questions and answers with our guest today!

We talk about:

• Where to start in profiling: with yourself

• Tips for profiling others

• How to apply those tips to better communicate in person

• Can we apply profiling tips from photos to better improve our written communication with people?

• Tips to read faces

• Profiling Britain's Royalty

• Bestselling Author of TWO books

• How to profile the perfectionist

• How can we apply profiling to increase sales and improve customer loyalty?

Get Alan Stevens' Books & Courses

• The Face - How to get your ideal careers to match your personality

• Game Changers: Entrepreneurs Leading Change

• Online Course: Harness the Power of Reading People to Persuade and Influence Outcomes

Our Guest Alan Stevens is an International Profile and Communications Specialist. He is regularly featured on National TV, Radio and in the World’s Press, profiling the likes of our leading politicians, TV and sports stars as well as Britain’s Royalty.

With over 30 years accumulating experience, and skills in training and coaching, counselling, psychometric profiling, neuro-linguistic programming (NLP), body language, micro and subtle expressions and reading personality traits, Alan believes that all aspects of human relations and interactions are improved when you can read people accurately. Having these skills today, more than ever before, can determine the future success of your business and your personal relationships.

Alan conducts training for businesses and organisations in team building, sales training, negotiations and recruitment skills. Alan also works with educators to increase their people reading skills around social-emotional intelligence, and to assist students to find careers that suit their personalities.

Alan's Highlights

• Amazon #1 Best Selling Author, a Coach and Trainer.
• He’s been referred to as “the leading authority on reading people globally” by the UK Guardian and as “the mentalist meets Dr. Phil” by the Herald.
• He has been a founding board member of a number of charities, Zone Supervisor for the Surf Life Saving Association and Club Captain of Nobbys SLSC.
• Teaches his skills in the US, Europe and Asia
• Been a guest speaker for the Australian Technical Analysts Association, the National University Singapore and the Option Traders Club of Singapore.
• He has taught FOREX trading and The Psychology of Trading here and overseas.
• He also introduced sound & colour therapies in Singapore Schools for students with ADHD.

Great Quotes * "If you understand your own traits, you find the environment that suits your personality. " - Alan Stevens * "This is how we create teams, through the differences, not the similarities." - Alan Stevens * "One trait doesn't define you." - Alan Stevens * "Map it all out so now you don't feel that stress, as you know the plan." - Laura Petersen * "Do the intro and the conclusion done last. Get the meat done first." - Laura Petersen * "You understand their traits, you know what triggers them, so you make sure that doesn't happen." - Alan Stevens

Take Action Now! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]

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The great copywriter Ray Edwards said at SMMW19 this past March, “There is no copy that is too long - there is only copy that is too boring.”

I agree 1000%.

People often ask me

• How long should my book be?
• How long should my blog article be?
• How long should the email be?
• How long should my bio be?

As long as it takes to deliver value to the intended reader or audience but, the shorter you can do that, the better.

"I would have written you a shorter letter if I had more time."

It’s been attributed to:

Mark Twain, George Bernard Shaw, Voltaire, Blaise Pascal, Johann Wolfgang von Goethe, Winston Churchill, and so much more.

But, it does lend evidence to the fact that writing both well and briefly is harder. Great writing and editing is the cutting away of the unnecessary.

The more you do it, the better you’ll get at writing succinctly and well. It really is a practice makes perfect sort of thing. So, if you don’t feel like a strong writer right now, all hope is NOT lost.

It’s not a gift one is born with. It is a skill that can be honed.

“How Long Should My Copy, Blog, Book, or Writing Be?” …

Keep these three things in mind...

1. Shorter the better
2. Ensure it delivers value to the intended audience
3. Don’t let it be boring

With these three simple things in mind, you can’t go wrong!

Want me go more in depth on any or all of these three items in a future episode? Ring in and let me know! You can email me at Laura@copythatpops.com with your feedback or find me on all the socials at @LaptopLaura!

And head back to CopyThatPops.com for more great blogs, podcasts episodes, and even book that pops - writing resources like my signature Accelerator program!

Take Action Now!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]

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CONTEST GIVEAWAY Love Handle These smartphone grips that you stick on the back of your phone to better be able to hold it.

18 to give away, in colors of:

• Light blue
• Red
• Rainbow
• Black
• Pink
• Rose gold

To participate visit -> www.copythatpops.com/173

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Another quick tip episode for you today...I’ll keep it pithy and productive for you!

You never know when one introduction can lead to great things!

Writing introductions are important for many cases:

• Introducing guests on your own podcast
• Introducing guest speakers at a local meetup, an online live stream, or a stage where you may have another expert on with you
• Helping podcast hosts or emcees to properly introduce you to the audience
• Introducing yourself in-person, on interviews, or even in writing inside a blog or your book
• & so much more!

Introduction Tips 1. Proper Preparation I’m not one to completely wing something new when I want to do a good job. Luckily, the Director of Events for SMMW Phil Mershon ran an incredibly helpful online training for we who would be Track Leader emcees!

He shared two resources that really helped inspire my own preparation, which were:

• How to Be a Good Master of Ceremonies
• How to be a great MC - Emcee - Master of Ceremonies #1 "Secrets to a Great Introduction!"
• Speaker Introduction Framework

2. The Framework Components

To really set the stage for the audience, make the speaker feel honored and well-received, and ensure everyone in the room knows they are in the right place and excited for the material, we should:

Quickly...try to cover:

1. Why the subject is important
2. Why this speaker is awesome
3. Why the audience is linked to both above
4. Why right now is the best time to learn this

3. What I ended up doing

I made sure to introduce myself and also connect myself to the audience.

Here’s how I ended up doing my intros:

1. Greet the audience and thank them for coming
2. Engage the audience somehow
3. Introduce myself + connect myself to the audience
   1. Well, hello everyone, my name is Laura Petersen and I’m in business and marketing just like you! I own my own company called Copy That Pops, with a podcast of the same name. Primarily, I help entrepreneurs to write, self-publish, launch, and leverage bestselling books on Amazon to grow their brands and businesses!
4. Tie in why the subject of the speaker’s talk is important
5. Tie the audience and me back into the subject and say why now is the best time to be here learning more about this
6. Introduce the speaker without saying his or her name until the very end!
7. End the introduction by asking the audience to get on their feet, put their hands together to properly welcome…. THEN, I would say the speaker’s name last as he or she walked onto the stage

Another Quick Tip:

It’s good to stay there until the speaker is settled in for two reasons:

1. Give the audience a consistent focal point of where to look
2. Be there just in case the speaker drops something or needs a quick bit of help as he/she adjusts to the stage

Importance of saying the guest’s name LAST.

Michael O’Neal of the Solopreneur Hour podcast in episode 51 entitled, “High-level Branding & the Art of the Podcast Interview with Michael O’Neal [Book Influencer Mini-Series].”

Anyhow, both Michael and this article point out that professional hosts always save the guest’s name for last.

Watch Stephen Colbert, Jay Leno, Oprah, Ellen, or Larry King for example. Watch how they introduce mega-stars to their stage...they save their name for last! If it’s good enough for these pros, it’s good enough for us!

Example:

An Example of one of my introductions… Tim Schmoyer. He’s a huge YouTube influencer and one of the kindest people I met at SMMW.

CTA plug around books.

• I truly believe that you should write a book.
• I can help you, even if you are a bit nervous or overwhelmed!
• Together, we can make it hit bestseller on Amazon too and map out a plan to ensure it creates an ROI in your business.

If you would like to share a bit more about your book dreams and goals, fill out a quick survey to tell me more at CopyThatPops.com/survey.

I read each one of them and can point you in the right direction for more resources whether that is free material I’ve created or even my signature Bestseller Accelerator ROI program!

Either way, I am here to help however I can.

Take Action Now! 1. The Speaker's Secret Gig List

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Today’s episode is a special solo one for you! I have 100,000 thanks to give, so have a listen!

Pride I have reached 100,000

Shame Part of me feels shame at the number.

My friends have done that within the first month, 3 months or 1 year.

It took me 3 years.

So much wrong with thinking less of myself, my show, my accomplishment because of comparing myself to others.

Gratitude It’s over 6-digits, baby!

• I’m grateful to you for listening. For sharing with your friends.
• I’m grateful to my two team members helping me bring this show to you each week: Joao Zurzica in Lisbon, Portugal and Tiffany Petersen (no relation!) in Wisconsin.
• I’m grateful for my past team members who helped me along the way like Leslie in Texas, Lauren & Tom in Thailand (originally from New Jersey).
• I’m grateful for Tom again who sings the music I use for my intro and outro. Tom Camp, he’s amazing!
• I’m grateful for biz buddies and fellow podcasters who have supported and encouraged me for as long as I can remember like Melissa Sue Tucker, Allison Melody, Erica Mandy, Travis Chappell, and so so many more.
• I’m grateful to podcast event coordinators who have allowed me to speak at their events like Jared Easley, Dan Franks, Ronsley Vaz, and Chris Krimitsos...and Pat Flynn too has asked me to step up and share publicly at smaller events here in San Diego!
• I’m grateful for my husband who emotionally supports my crazy biz life even though this world is so not up his alley.
• I’m grateful for my dad and stepmom who have been amazing parents to set me up mentally to push through the ups and downs of entrepreneurship.
• I’m grateful for it all.

Here’s to the next 100,000!!!

• Sign up for Lisbyn here! If you use the code “LAURA” when you sign up, you will get this month, plus the entire full next month, free!
• Copy that Pops Podcast

Take Action Now! 1. The Speaker's Secret Gig List

Connect Socially: Host: Laura Petersen
podcast@copythatpops.com

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Does copy, psychology, and… photography …really overlap???

Spoiler Alert: YES!

Special guest Jason Malouin shares how to capture the visual communication of an experience in a photo and how that relates to your copy and more. We all care about better communication and this episode is packed with unique insights you won’t hear anywhere else.

We talk about:
– Podcast episode 135: With We Are Podcast conference organizer Ronsley Vaz “Audiobooks, Psychology, Leadership, and Podcasting with Ronsley Vaz”
– How and why Jason got started in photography
– Elegant Tension
– Micro-direction in photography
– The process of making things more 3D
– The analogy of a wave
– What we can learn about communication from Caesar Milan – The Dog Whisperer
– Communication through portrait photography
– The disaster during my speaking session at We Are Podcast
– Why Laura ran away from public speaking for so many years (and how you can too!)
– Pat Flynn, Jordan Harbinger, Dave Jackson, and other podcasters shouted out
– Convincing Jason to share his podcast called Communicator!
– Podcast episode 142: With Jessica Lindgren, Pat Flynn’s Executive Assitant – “Getting Past Gatekeepers By Applying Psychology and Common Sense to Your Email Pitches”
– and so much more!

Portrait Store
– Jason’s website packed with helpful advice on how to get great photos and really communicate visually.
– This pic below is of the fun speakers at We Are Podcast in October 2018. Jason, our guest, is right up front, and I am in the back left! (Tall people always in the back!)

The Pic Jason Snapped Right After This Interview

– Photo by Jason Malouin on the Gold Coast of Australia as the sun set in October 2018!

Our Guest Jason Malouin is a world-renowned, award-winning portrait specialist whose work can be seen on the pages of Entrepreneur, GQ, Forbes, Financial Review, dozens of book covers and billboards & bus stops in Brisbane, Sydney, and Melbourne.

His understanding of light, lines, and gesture is only surpassed by his understanding of the entrepreneur’s journey.

He has been photographing ‘professionals on the rise’ exclusively for over 6 years and loves working closely with real people doing great things.

Anyone who has been photographed by Jason understands that the images are secondary. His clients know the real value of his process is the chance to profoundly redefine themselves and communicate that on a deeply fundamental level to your audience. It’s an opportunity to hold up a mirror and – if you’re open – give yourself a chance to see yourself differently.

Merely making you look good is a given. The point is to fully portray you…in a way that honestly reflects your vision and value. Jason helps the world see ‘the you’ you’re meant to become.

Jason is also the podcast host of Communicator. From the United States, he is a long-time resident of Brisbane, Australia.

Great Quotes * “The best thing you can do is frame an experience for a viewer.” – Jason Malouin * “The single thing I rely on, in my portraiture, is an elegant tension.” – Jason Malouin * “The way we express ourselves in body language and words, there is a lot of overlap.” – Laura Petersen * “You just do it until you discover what your style is.” – Jason Malouin * “If you’re really trying to put yourself in other’s shoes with empathy…then that gives you the permission to iterate.” – Jason Malouin * “There are different kinds of good.” – Laura Petersen

Take Action Now! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. ACCELERATOR: How to write a great book & hit bestseller! 4. SPEAKING GIGS: Cut out the research time wasting and get more speaking gigs!

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Did you know there was a holistic way to hustle?

With the ever growing shift of women entrepreneurs, our guest explains the seasons of hustle and how we can be a high performing business by listening to our biological self.

We talk about:

• Tips for speaking on stage and converting fans with an ‘old-fashioned tried and true’ tip

• A high performer in business...has run and/or spoken at thousands of events

• Journey of biz and meditation

• Quieting the noise and how meditation helps you know what to do next

• Holistic, not hustle

• Seasonal hustle

• Women’s Podcast Network with Meditation for Women Podcast as the first one out. More {secrets!!!} to come!

• Food Heals vegan retreat in Italy

• How to shield from toxic people

• How to Launch Your Brand Online: Create a Community of Loyal Customers in 10 Simple Steps (Biz Women Rock Official Guides)

Biz Women Rock
- Biz Women Rock Group

Our Guest Katie Krimitsos is a mom, wife, adventurer, podcaster, business coach and strategist, seeker and change maker.

She's committed to brightening the light of women around the world through her Biz Women Rock community, which supports Women Entrepreneurs, and through Meditation for Women, which includes guided meditations specifically created with the special journey of women in mind.

Katie’s passionate about giving women the tools, strategies, and inspiration to live lives they truly love.

Katie's Highlights

• Has used the tool of meditation since the age of 18
• 1 on 1 business coach to take you to multi-six figures
• She is an athlete, a vegan, an adventurer, a recovering perfectionist, and gladiator.

Great Quotes * “You have to be really clear how you want people to work with you and engage with you.” - Katie Krimitsos * “My business, for me, is an extension on how I am here to live a purpose in this world.” - Katie Krimitsos * "When I first started my show, I was so nervous of the sound. But it's real life." - Laura Petersen * "It's so powerful to sit down and reflect on like what really are the most important activities I should be doing to move things forward." - Laura Petersen * "I am so lit up about that [meditation] work right now that I don't want to stop working!" - Katie Krimitsos * "There are very real energetic cycles that we go through in a month and when you know that about yourself, you can plan accordingly. '" - Katie Krimitsos * "After a certain point, it's time to pick something and move forward." - Laura Petersen * "Get out in nature. Be outside of your house. Get away from your computer. Go see water, go see green." - Katie Krimitsos

Learn More CopyThatPops.com/169

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Imagine if you could better influence people from your writing and words quickly and easily, without going back to school to get a psychology degree.

Well, that’s the goal of today’s quick tip episode!

Visualization and Mirror neurons are legit.

1. Visualization

More and more elite athletes and their coaches are tapping into Sports Psychology and harnessing the power of visualizing success on the track, on the field, or in the ring.

Imagining a positive outcome and all the scenarios that could arise help athletes perform better when the time does come to compete.

Inside our brains, it feels the same to see something and imagine seeing it!

2. Mirror Neurons

In the early 1980’s researchers, while studying primates, found that neurons in the brains of macaque monkeys fired not only when they themselves reached for a banana but also when the watched another monkey reach for a banana.

Those are mirror neurons at work.

We are wired to imagine things in our mind. And we even feel what others are feeling as we observe, read about, or hear about things that happen.

We are built to feel empathy and live vicariously through the words and actions of others.

Let’s Apply This to Writing a Headline, Email Subject Line, or Top Bits of a Social Media Post, Podcast, or Blog Description

A wise and clever technique with your short pieces of the important copy then is to get the reader instantly engaged by triggering these principles at work.

Get them visualizing.

Get them putting themselves in the shoes of the person you want them to be...a client...a successful author...a well-liked speaker...or the person in the photo along with your advertisement.

Use words that conjure up images your target audience resonates with and will paint a picture for them.

Real Headline Example 1:

In the first example below, just seeing the words “tear-jerking” and “mom” in this headline instantly make me tear up.

Eliciting emotion and writing so as to get the reader starting to visualize is darn effective.

As I read this below I imagine if my step-mom were gone and I discovered unopened messages from her. tear It makes me want to open this article and see what this guy Charles’ mom left behind for him.

Real Headline Example 2:

Here in this second example, without even clicking through to see the turbines in action, I already start swaying side to side. Saying “Try not to ____” is an open invitation to do just that.

It’s like saying, “Don’t picture a pink elephant.”

Psychology at work!

Example 3:

Use the word imagine. This is a common technique taught in NLP (neuro-linguistic programming) so start watching out for it used on you. You may be surprised how often you see it used, now that you are aware of its effectiveness.

But try out your next short, important copy with “imagine.”
Like this…

For me to sell my book publishing accelerator I could start out with:

“Imagine your book is #1 in relevant categories on Amazon right now. You take screenshots and proudly share them with your friends, family, and fans. How do you feel? Proud...excited...invigorated...ready to take on the world?”

For a high-end salon to sell its services:

“Imagine the look on their faces. You walk into that reunion looking like a movie star on holiday. Long, thick hair, gorgeous eyelashes, perfect makeup, and soft tan. Look who’s the cool kid now.”

For a business coach or consultant:

“Imagine knowing exactly what to do to grow your business without stress or overanalysis. Imagine stepping confidently forward and closing high-ticket clients on sales call like you’ve done it hundreds of times.”

So, try it for yourself! Start with the word “imagine” and get people thinking like the person you can help them become!

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Would you like more clients or a better ROI? I mean we all would...right?...and today I am sharing one quick copy tip you need to start using today!

Confirmation Bias Defined

Confirmation bias is a phenomenon where we, as decision-makers, have been shown to actively seek out and assign more weight to evidence that confirms our hypothesis and ignore or undervalue evidence that could disconfirm our beliefs.

Confirmation Bias Applied to Writing

Because we tend to look for evidence to support what we already believe, a tactic you could employ in your writing...in emails or landing pages or blogs or long social media posts… could be to do the following:

1. Start off with a statistic or a quote from a reputable source that supports what you will be talking about or selling
2. Expand on your topic and give examples and case studies that are reinforced by the statistic.
3. Conclude with a call to action that makes complete sense now that someone has(1) formed a belief and
   (2) be given stories and examples that reinforce that belief.

Some other mentions in this episode:

• Business Insider quote
• Valerie Morris just went live with her book and landed a speaking gig
• Sabah Ali who used her book as a calling card to cold pitch herself on to Live TV 4 times
• Free Facebook community

Confirmation Bias Applied to Imposter Syndrome

I think it’s human nature to feel "imposter syndrome."

Unless you are a complete narcissist or sociopath, you likely do or have had battles with the ‘ole Imposter Syndrome Monster (aka ISM)! So, see it as a validation point that you are normal and healthy, not that you are wrong, bad, or weak.

But, recognizing his evil grasp is the first step to not letting him pull us down into a spiral of playing small, underachieving, and getting slowed down by negative comments or negative thoughts in our own heads.

How can confirmation bias play into this?

Well, remember we tend to look for and focus on evidence that reinforces what we already believe.

So, if you believe that:1. Most people are good, decent, and mean well
2. You know your stuff and are truly trying to help people the best you can

…if you get a troll writing a mean comment on your YouTube video, you may think…

“Wow, that troll must really have some pain in his life. I feel empathy for him, but I am not going to take his negative comment personally. I’m doing my thang and helping as many as I can!”

By contrast, say that you believe that:1. Most people are selfish and don’t really like you

1. You aren’t good enough to be a thought leader in your business space

…if you get a troll writing a mean comment on your YouTube video, you may think…

“See, this proves it. I suck. I am not good enough and everyone knows it. How stupid of me to think that people would like and accept me. Maybe I should just shut myself off...or at least, let me think about this and let it weigh me down for the next 6 months…”

The exact same thing can happen to people, but depending on what beliefs you already hold about yourself and others, your interpretation and reaction will be completely different.

Laura’s Advice Applying Confirmation Bias

• Recognize our natural, human tendency to seek out and remember evidence that supports what we already believe and use it to our advantage!
• Make sure that confirmation bias works in your favor to help your own business grow and to help make an impact with more people.
• You cannot help others letting the evil ISM and confirmation bias work against you!

Great Quotes

• "If you put a book out there new opportunities that you never could have predicted will just come right at you." - Laura Petersen
• "The increase in exposure and opportunities is well worth the effort." - Laura Petersen
• "Recognize that our natural human tendency is to seek out and remember evidence that supports what we already believe." - Laura Petersen
• "Make sure that confirmation bias works in your favor to help your own business grow and to help you make more of an impact with other people too." - Laura Petersen

Take Action Now!

1. The Speaker's Secret Gig List

More psychology hacks, writing tips, and book launching strategy at CopyThatPops.com

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"Interviewing is like a date." Do you agree or disagree?

This quote is from our guest today, Eric Hunley. The context is about interviewing people on your own podcast! I was intrigued by this idea and asked him for more details.

Tune in to hear tips for getting never-before-heard stories and top interviews out of people by the questions you ask. This advice is relevant beyond podcast hosting too!

Think how you can put it to work in networking situations, improving your copy, and Facebook live streaming! :)

On this podcast, we talk about:

• Get the research for speaking gigs DONE FOR YOU by Davide Di Giorgio and me! CopyThatPops.com/MoreSpeakingGigs

• How Eric planned to make a podcast for 10 years and finally did

• Unstructured Podcast -- launched 2018

• What inspired Eric to start his interview show

• Advice to get booked on more podcasts (how to melt the host’s heart!)

• The intense prep that Eric does to be ready for a great host interview

• How to make a guest look great

• Eric wrote books since 2003! [When self-publishing was taboo and looked down upon]

• What is the problem with writing technology related books? Eric reveals his experience

• What Eric believes “changed the world” more than anything else, including 9-11?

• Working with publisher vs. self-publishing

• The skill of interviewing

• How is interviewing like a first date?

• Chartable

Episode Shoutouts:

• Shout out to Amy Lyle

• Shout out to Larry Roberts

• Chris Ducker & YouPreneur

• Copywriting for Podcasters book

• Shout out to Ronsley Vaz and We Are Podcast conference

• Shout out to Tyson Franklin

• Shout out to Estie Rand

• Shout out to Jordan Harbinger

• Shout out to James Fallon (studying brain scans to see psychopaths! surprise)

Eric's Books & Podcast

Professional Web Design: Techniques and Templates (Internet Series)

Web Design With Macromedia Studio MX 2004

Using Open Source Web Software with Windows

Unstructured Podcast

Our Guest Eric Hunley, the host of the Unstructured Podcast, is forging his path in interview style podcasts, which not surprisingly, is being followed by many other podcasters. He created over 100 interview style podcasts in less than nine months with guests from all corners of the globe.

His professionalism, detail to research, and smooth delivery as a host is an inspiration to many, and a reliable indicator as to why not only new podcasters but also seasoned professionals are seeking his knowledge and direction.

Eric's Highlights

• Former instructor at the University of Arizona
• Published 3 books are currently working on the fourth, "Interview Podcasting: Find Your Voice and Increase Your Authority.”
• Also the founder of Hampton Runner

Great Quotes * “If you want to get on a [podcast] show, pay it forward.” - Eric Hunley * “Show that [your podcast pitch] is customized. Show that you actually care. Show that you're in it to try and give value to the host too and not just to take, take, take.” - Laura Petersen * "When I interview somebody, I fall a little bit in love with them." - Eric Hunley * "I listen to other interviews and I listen for those little things that were dropped." - Eric Hunley * "Obsessively research and be ready to throw it all away." - Eric Hunley * "When someone asks something super thoughtful, that you have approached before, you lose track of time and you're back into your own flow in the communication instead of just going through your rote responses that you do all the time." - Laura Petersen

Take Action Now! 1. TRAINING on hitting Amazon bestseller [free] 2. COMMUNITY of new and growing nonfiction authors! [free] 3. GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]

Read More Back at Copy That Pops copythatpops.com/166-get-never-before-heard-stories-from-your-interview-guests-with-eric-hunley

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Learn the REAL secret about getting more speaking gigs!

Our guest today, Davide Di Giorgio, shares his story about how he went from being a teacher to a speaking coach. We also teamed up to deliver you some exciting news and offer!

You won't want to miss this offer!

We talk about:

• The magic of being on stage in front of people - Transition from teacher to becoming a speaker coach - One tip for dreamers who would love doing a TED talk - The REAL secret to getting more speaking gigs - The Research behind securing a speaking gig -Why we created the Speaker’s Secret Gig List!

What you need to know about Speaker's Secret Gig List:

• First 50 people in Feb
• Special pricing of just $27/month
• Full all access to all future training up our sleeve
• We really want to overdeliver for our Founding Member VIPers!

Get Access Now!

• The Speaker's Secret Gig List

Our Guest

Davide Di Giorgio is an international bestselling author, keynote speaker, TEDx speaker, and leadership coach. As one of the world’s leading speaking experts, he’s worked with thousands of on-purpose speakers, performers, executives, and leaders across multiple industries for more than twenty-five years with his signature UNapologetic approach and brand.

He’s also an award-winning theater producer, acclaimed educator, and entrepreneur. He’s been featured around the world in major media for his work as Founder of the unWorld Leaders Network and Creator of the Mastermind and Speaker Experience at Sea.

His philanthropic endeavor, Project UNx dares to tackle bullying and build confidence and self-esteem while funding dream projects for high school performing arts students.

Originally from Toronto, Davide now lives in his dream city, San Diego, with his dream husband Heath and their dog, Galileo.

Great Quotes

• “People look up to people who can present well.” - Davide Di Giorgio
• “I love books because it feels like it's got some magical fairy dust around giving people credibility, sharing their message and just being another tool that people can buy for a low ticket item price point to really get to know you better and decide if they want to invest more in your other products and services.” - Laura Petersen
• "The conversion goes up, the more real and authentic you can be." - Davide Di Giorgio
• "You have to be out there, sharing it [book], promoting it and giving a little bit of value so people come in and want to learn more." - Laura Petersen

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THREE surprising things a fashion designer turned hypnotizing business coach can teach you about writing your next bestselling book.

Our guest today, Bri Seeley, started her entrepreneur adventure at a young age and today, she is Hypnotherapist and Coach who hosts the popular Permission to Leap Podcast and wrote a bestselling book with over 115 reviews called Permission to Leap: The Six-Phase Journey to Bring Your Vision to Life. You may have seen her on the TODAY Show or Forbes!

She has many tips and insights you'll want to hear.

We talk about:

• Abroad adventure, watching TV shows to learn Italian

• Shutting down her fashion business

• Hypnosis therapy and the path to getting started

• Rapid Transformational Therapy: Brains are like computers running old apps

• A clear message to write a book

• Off to Seattle to write a book, wrote it in 3 weeks

• How do you eat an elephant? Baby steps to writing a book

• Advice around promoting your book: street team and reviews

• Put exercises in the book and other reader bonuses

• Wrote one chapter at a time, out of order

• 3 editors to help with flow and consistency

• “Future Self Meditation”

• Cats on Instagram

Check them out
- Permission to Leap: The Six-Phase Journey to Bring Your Vision to Life
- Permission to Leap Podcast

Our Guest Bri Seeley is a born catalyst and natural truth-teller with a history in psychology and entrepreneurship. Despite her two degrees in fashion design, she was unknowingly taken down the path of healing and transforming lives as a coach and hypnotherapist through a series of “accidents,” “coincidences”, and divine guidance.

She combines a lifetime of personal experience, psychological concepts, hypnotherapy, and Universal Laws with over a decade of entrepreneurship, coaching, and counseling expertise to support people in turning their back on the life of ‘should’ to begin unapologetically living their truth and walking their soul’s path.

Her specialty is truly helping people accelerate their destiny to become their future selves today. Bri’s best-selling book, Permission to Leap, is available now on Amazon. You may have seen her on NBC’s The TODAY Show, Forbes, Thrive Global, Medium, New Day Northwest, and Huffington Post.

Bri's Highlights:

• Started her entrepreneur journey at age 15
• In 2016, she received the Outstanding Small Business Award from the Los Angeles Mayor's Office
• Named Top 40 Millennial Influencer to Follow in 2018 by New Theory
• Hosts Permission to Leap Podcast

Great Quotes * “I didn't fall into it [being a coach], this is absolutely what I have been groomed for.” - Bri Seeley * “It's not just about being liked, it's about being a leader and getting stuff done together.” - Laura Petersen * "Know what works for you and just take it one bite at a time." - Bri Seeley * "When my soul and higher self speak to me, it's very grounded." - Bri Seeley * "By saying trying your psychologically giving yourself an out." - Laura Petersen * "Having an opt-in with extra bonuses for the readers is a great strategy to turn people who find you on Amazon into leads and potential clients." - Laura Petersen

Learn More! Hypnosis, Book Promotion Street Teams, and Writing Out of Order with Bri Seeley

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Started off as naked podcasting and turned into an amazing conversation with a comedian author, Amy Lyle.

Amy shares tips about book categories, formatting your book and why she does photoshoots with llamas, an episode you don't want to miss.

We talk about: - Photoshoots with alpacas and llamas
- Embrace failures and how it helps you psychologically
- Advice to people who want to write a book but afraid of putting themselves out there
- Advice to people on the formatting and the story behind it
- Scrivener and content editor: Get it for Mac or PC
- Top tips for marketing your self-published book
- Picking categories for your book
- ABSR: Amazon Best Seller Rank
- Amazon Marketing Services
- Watch Zoom video of our conversation

Get her books!
- The Amy Binegar-Kimmes-Lyle Book of Failures: A funny memoir of missteps, inadequacies and faux pas
- We're All A Mess, It's OK: A collection of funny essays and one-liners about the struggles of everyday life

Our Guest

Amy cares all about your failures and not afraid to exploit you in her books.

Amy Lyle wrote a funny memoir about her failures and it's been an Amazon bestseller for over a year. The Book Of Failures has opened all sorts of fun opportunities for her, such a regular spot on Atlanta's popular morning show, a Points North magazine cover and lots of interviews including NPR's On Second Thought. Amy's second book, The Book Of Failures, Friend's Edition has also hit bestseller.

Amy's Highlights & Fun Facts

• Obsessed with comedians
• Has self-diagnosed herself with conditions
• Has published 2 books

Great Quotes

• "If you have a certain volume (of books) coming in the haters will find you." - Amy Lyle
• "As you start getting momentum more things start packing on and stuff you couldn't have even planned." - Laura Petersen
• "Before you write a book you need to see if there is a market for your book." - Amy Lyle
• "Just start going, just start pushing that forward and it just starts opening up doors that you didn't even know were there." - Laura Petersen
• "The most important thing for hitting number 1 in your category if picking your category." - Laura Petersen
• "Press! You have to be searchable." - Amy Lyle
• "You don't have to sell hundreds of books a day to be in the top ten. You have to sell a few books every day. Be consistent." - Amy Lyle

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Didn't finish high school, started a business at age 20, and built her 7-figure business from the ground up.

She has 25 years of building and growing businesses, as well as, her own podcast Thought leaders Business Lab Podcast.

If you're a thought leader or an inspiring one ready to play a bigger game and make more money, this interview is a must listen.

We talk about: - How she got started in entrepreneurship at a young age
- A seven-figure business built by late 20s (Dancewear)
- Lessons learned, that only improve business mindset
- Where she is today and the journey to get there
- Power of a niche
- Coaching around positioning (9 Principles)
- Books are so powerful for positioning and branding
- Two things to combat reading blocks: Ocean and Brian FM app
- Biggest takeaway: Fear of showing up

Free Download!
- The Thought Leaders Positioning Checklist: Move from unknown to ‘in-demand’ and attract more clients and charge higher fees with these 5 points.

Our Guest

She helps people become the go-to authority and turn their expertise into a thriving business.

Samantha Riley is the co-founder of the Global Thought Leaders Network, an international business growth coach, speaker, #1 best-selling author, and host of the Thought Leaders Business Lab podcast, with nearly 25 years personal experience in building and growing businesses.

If you’re a thought leader who is ready to play a bigger game so you can make more money, and create a life filled with freedom and purpose, then she is your gal.

Samantha's Highlights & Fun Facts

• She didn't graduate from High school
• Built a 7-figure business by the end of her 20s
• Started her entrepreneur journey at 8 years old, selling goodies at school
• She loves to draw out and amplify the unique ‘Diamond Factor’ of every client she works with

Great Quotes

• "Anything that has cost me money over the years, I remember really well." - Samantha Riley
• "Do you have more time than money or more money than time?" - Laura Petersen
• "A book is so important, it's got THUD value." - Samantha Riley
• "Psychologically, what we choose to say yes or no to, has a big deal to do with status." - Laura Petersen
• "How is this going to be a tool that serves your readers, that serves your business, that's worth your time and effort." - Laura Petersen
• "Biggest takeaway: If you want to be positioned as an expert in the marketplace then that's the way you need to show up." - Samantha Riley

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What are the benefits of Podcasting at a personal and business level?

First, a little information…

A Senior at Cal State Fullerton in the Business Marketing program named Miles reached out recently. He said he was doing a research project that focuses on Podcasting and the benefits it can have on both a personal and business level.

So, I recorded my answers to his 14 questions right after I got home from vacation with my husband in New Zealand in November 2018 and sent them back to him.

I believe what I said can help not just Miles and whoever he shares his project with, but all of you who are thinking about podcasting.

I am sharing this with you now because in 2019 I want to do more ‘repurposing’ of content. Where I create something valuable and share it in more than one places and in more than one form.

In my own journey, I started this podcast before writing books, but that is just one way to do it. If you already have a book or book plan, why not use your content for BOTH?

If you have a course, why not turn it into a podcast and a book?

If you have a step by step process you take your clients through, why not turn it into a course, podcast, and a book?

Food for thought.

Okay, let’s dive into the 14 questions and advice for Mr. Miles!

1. What is the main goal of your podcast?

2. A multipurpose tool, connection, communication

3. What are the difficulties of podcasting?

4. A lot of moving pieces

5. Basic microphone (ATR2100 and foam pop filter) $60-$70 Amazon

6. (p.s. This was recorded BEFORE I found my new podcast audio editor who I love, so what I mentioned in this answer has been fixed!)

7. Do you edit your own podcasts?

8. Edit your own in the beginning, to learn

9. Hire out to someone who enjoys it

10. How did you choose your hosting company?

11. Libsyn.com (use promo code “LAURA” you get this month and next month free)

12. Buzzsprout

13. What parts of the podcasting process do you wish could be done for you?

14. All parts, except talking parts and speaking my voice

15. Do you use your podcast to help with Search Engine Optimization and Search Engine Marketing?

16. CopyThatPops.com/100 - great episode with Andy Steven and SEO

17. Outsourcing SEO

18. In regards to producing content, what are the pain points you feel?

19. Number 1: not enough time

20. Finding a team that is detail oriented with audio and writing

21. Have you considered starting a blog using your podcast material?

22. I have a blog and have considered taking blog articles and repurposing them into podcast material

23. Taking podcast and repurposing them into books

24. Show notes of the podcast

25. What do you think about advertising within podcasts?

26. Don't mind too much, value their opinion

27. I have not done advertising on my podcast

28. Do you use podcasting to help build your brand? How so?

29. EVERYTHING I do builds my brand

30. How much should setting up a quality podcast cost?

31. As low as $200/year

32. Zoom

33. Ecamm recorder for Skype

34. How much should each episode cost you?

35. Outsource cost for audio ($3-10/hr) and show notes ($20-30/show)

36. What are 3 things any of your top competitors are doing better than you (in regards to podcasting)?

37. Clear on niche

38. Putting my head done and doing my work

39. What is your favorite aspect of podcasting?

40. The people, podcasters rock!

Hope this was a helpful Q&A session for you! Getting started in the podcast 'world' doesn't have to be hard or costly, you just have to start!

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“All big changes come from the tiny leaps you take every day!”

This is the passion of your guest today.

It is the concept that led him to start a podcast with 300+ episodes and growing, as well as publish a book - COMING OUT TODAY!

Simple personal development strategies, day to day changes, habits, and business growth is the concept that surrounds our guest interview today!

We talk about:

• Our crazy business connection

• Podcast lover? His story on starting a podcast after loving them himself

• Tiny Leaps, Big Changes: Everyday Strategies to Accomplish More, Crush Your Goals, and Create the Life You Want --in audio, ebook or physical form

• Psychology of how you craft your podcast and book

• Taking leaps in Tiny Leaps, Big Changes Podcast

• The research behind Tiny Leaps, Big Changes Podcast

• Scripted or casual talk on Podcasts?

• Being open and honest while on a Podcast platform

• Meditation podcast

• How to apply Psychology to your marketing

• Gregg's biggest tip on finding your consumer

• His awesome process of creating an avatar by talking to consumers first

• Facebook Group community participation

• The idea to iTunes in 14 days!

• Be practical and be realistic.

• Big opportunity! Why is the book coming out now?

• Publishing Company vs. Self Publishing

• Benefits of getting a book out in the world

• How he is looking legit on his website

• Goals for 2019: Speaking & podcast tour - Reach out here

• Other ways to work with Gregg: Book, brand, speaking, consulting

Purchase the book today!

• Tiny Leaps, Big Changes: Everyday Strategies to Accomplish More, Crush Your Goals, and Create the Life You Want --in audio, ebook or physical form

• Listen to Gregg's Podcast: Tiny Leaps, Big Changes Podcast

Our Guest Gregg Clunis asked himself, "Why can't we make personal development practical?" and this is what has started his philosophy:

All big changes come from the tiny leaps you take every day.

Gregg Clunis hosts the Tiny Leaps, Big Changes Podcast, an inspirational podcast about day-to-day behaviors we all engage in that determine the results we gain in our lives.

He shares simple personal development strategies you can use as well as the habits you can develop to get the most out of your life.

The success has continued to grow as Gregg released his new book Tiny Leaps, Big Changes: Everyday Strategies to Accomplish More, Crush Your Goals, and Create the Life You Want.

Gregg's Highlights & Fun Facts

• Gregg designed the logo for Copy that Pops and helped Laura launch in 2016!
• His podcast is 3 years running with well over 300 episodes (at the time of this recording in late 2018)
• Thriving digital community spans to 170+ countries
• Launched, Tiny Leaps, Big Changes, January 15, 2019!

Great Quotes * "A lot of people mistakenly think that in order to make big changes they have to do things in this big dramatic live altering, in the moment sort of way. But really, when it boils down to things it's usually the habits, the small things, the daily consistent build-up that contributes to making big changes." - Laura Petersen * "Pick a date, make it public, share it with someone else, and have them help you stay accountable." - Laura Petersen * "The stuff you do on a day to day basis matters." - Gregg Clunis * "I am more interested in human behavior than I am in being an entrepreneur, or podcaster, or any of the individual things that I do." - Gregg Clunis * "I turn on the microphone and just go!" - Gregg Clunis * "Having a more authentic sounding show creates an easier connection between me and the person listening" - Gregg Clunis * "Never forget the current psychology of your consumer" - Gregg Clunis * "Share the book process as you go because people are going to be feeling apart of it." - Laura Petersen * "Let's question all of it and see what actually works." - Gregg Clunis * "It doesn't make sense to define your avatar in the beginning, it makes sense to talk to your people when they show up and to be as in your community as possible, so you can make an accurate understanding of who this person actually is." - Gregg Clunis * "Idea to iTunes in 14 days." - Gregg Clunis * "I am the person that says, 'Yes' and figures it out." - Gregg Clunis * "I have had this weird dream growing up of piling my family in my car and driving to Barnes and Noble and showing them my book on the shelves. 100% ego." - Gregg Clunis * "I am going to accomplish that dream." - Gregg Clunis

Learn More Here:
Tiny Leaps, Big Changes for Podcast, Book, and Business Growth with Gregg Clunis

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Quick copy and business leadership tip for you today...plus a behind-the-scenes recording!

First, the Backstory… Last year in January of 2018, I started a group of entrepreneurs meeting about every other week in San Diego for coffee to get to know each other and be open to collaborations.

I called it “Connecting SD.”

There was never any firm agenda, though the times we had 10 or more people come, I did have to add in more structure so everyone could get to know one another!

The idea was simple: connection

I love living in San Diego and there are so many biz-minded people here, so why not do a better job connecting with them?

Plus, I wanted to step up more as a leader, so I thought that starting my own group would be a great idea! And it has been.

Some of the bestselling author clients you have heard on the podcast this past year have come from that group.

• I never sold.
• I never pitched.
• I never pushed.

I just got to know people and they got to know me. They saw me as a leader and witnessed my consistently in showing up to facilitate a meeting that brought them value...so working with me when they were ready to do a book was a non-sale, a no brainer!

But aside from business growth and thought leadership expansion...what ‘copy related’ benefit has the group had?

Copy Hack The copy benefit has come, not just for me as the leader but for every single participant! For us all!

1. Each time we meet we share what we do with the group (and usually individually to others as people trickle in).

This is great practice saying aloud what you do and getting immediate feedback on if it’s clear or interesting

2. Many meetings we write things out like our ‘one sentence of what we do’ or 3 bullet points of our ‘ideal audience.’

This helps us clarify who we are and who we serve

These two things alone have helped me, and many attendees have told me it helps them too, in both how they speak with people and how they write their copy for their websites, landing pages, social media, and more.

Humans need repetition to work things out.

I am constantly testing and refining my copy and what I say in my introductions with people to see what works.

Don’t expect instant perfection...it’s a constant evolution!

One Copy Tip And to boil down a tip for you:

Use in-person networking events or meetups as a place to practice your concise ‘elevator pitch’ or ‘hook’ and watch the reactions of people on their face, in their body language, and with what they do and say after.

It’s great market research to improve your copy and communications!

Now, a Behind-the-Scenes Recording At a recent get together of Connecting SD we were 5 gals who turned up on January 4th on the first Friday of the new year (2019).

For fun, I plugged in my mic (I use an ATR2100 + foam pop filter that you can get on Amazon for about $60-$70) and recorded us each going around and introducing ourselves, businesses, and 2019 goals to the group.

It was great practice for all of us to speak it into a microphone...and I thought it would be fun for you as a listener of the Copy That Pops podcast to meet 4 new female entrepreneurs!

So, here is a short clip...we wish you had been there!

[video width="720" height="1280" mp4="https://www.copythatpops.com/wp-content/uploads/2019/01/connectingsd-1.4.18.mp4"][/video]

Special Guests! AnnMarie Rose:
AnnMarieRose.com
@AskAnnMarieRose on Instagram
@AskAnnMarieRose on YouTube

Sarah Hancock:
@PsychRecovery on Twitter
@PsychRecoveryandRehab on Facebook

Jessica M. Powers:
@JessicaEmpowersU on Facebook

Stephanie Purtell Andrews:
@VivaPotential on IG
@VivaPotential on YouTube

If you are in the San Diego area and want to join us, head over to ConnectingSD.com - it’s free other than what you buy to eat and drink!

Thank you for being a member of the CTP community.

I hope to see you on social media...let me know you listen!

And, back to work for me...I’m looking for more ways to help you write copy that pops!

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Positioning yourself in your niche as an expert...how can we do that best?

My lead domino is with a book.

But, our guest today loves social media most of all! And she told me before we officially started recording:

“Linkedin is a gold mine for copywriters because it’s all about the copy!”

You don’t have to be a pro copywriter to leverage it though...you just have to listen to this podcast! 😜 Next-level marketing and business strategy is what our guest Estie Rand is all about...and she really dishes on LinkedIn and more!

We talk about: - How to cultivate "word of mouth" referrals and paying business

• What 'trigger word' can you give your network so you get lots of 'right' clients?

• How to use (small and free) speaking gigs to grow your business [there's a way to speak to generate business]

• ACTUALLY add value in your talk and still land clients

• Tactical tips to adjust your writing slightly to make people feel more connected to you (truthful marketing that also taps into human psychology)

• Neuro-linguistic programming tips (NLP)

• How to create and launch branding strategy and marketing campaigns

• Funny story of how Laura met her husband [Hint: she didn't have to go far]

• Why to not worry about 'competition'

• What is "core marketing" (listen for the flower analogy! plus 3 small business examples to demonstrate)

• [25 minutes in] LinkedIn best practices

• Tools: LinkedHelper, Meet Leonard, Nimble, and low-cost VAs to help!

• Ways to cultivate your audience on LinkedIn

• A secret trick that Estie just discovered! (Find a great connection who's doing it great, do a search for that person's connections that are your 2nd and 3rd tier, then connect away!)

• Taking branding and positioning to the next level!

• Thinking, Fast and Slow by Daniel Kahneman

• 5 Tiers of Sales: 1. Attention, 2. Interest, 3. Evaluation, 4. Negotiation, 5. Decision

• “Bro-etry”

• Check out Josh Vector for more LinkedIn and Facebook hack

Freebie from Estie

www.estierand.com

• includes 139++ marketing ideas for any budget!

Our Guest

Estie Rand is on a mission to empower everyone who has a business dream to professionalize it and make it profitable.

The founder and owner of Strand Consulting, a full-service consulting firm for small business owners, Estie also hosts the Business Breakthrough podcast, making business success relatable and achievable for everyone.

Estie's Highlights

• Built a six-figure business in 2 years with $0 spent on advertising
• Mom of five coaching multi-millionaire business owners
• Former CIO of a multi-national nonprofit
• Host of the Business Breakthrough podcast, where they humanize business
• Created Business 101 HS incubator & course, teaching business sense to teens

Great Quotes

• “Don’t be boring.” - Estie Rand
• “Linkedin is a gold mine for copywriters because it’s all about the copy!” - Estie Rand
• "You can cultivate word of mouth." - Estie Rand
• "Be really focused in your pitch. Make sure people in your network know who to send your way and for what. And find the 'hook' even if you do a lot of things." - Estie Rand
• "There's a way to speak to generate business." - Estie Rand
• "When you hear me speak, it's like drinking water from a firehose...you walk away with immediate value but you are also like 'there is a lot there and there is more than can help me.'" - Estie Rand
• "Sell more things to the same people." - Estie Rand
• "I will always, always whenever possible, mirror the WAY people wrote me their email...because that mirroring psychologically, they start to feel more connected to me." - Estie Rand
• "Honesty is communicating real truth, not the details of something." - Estie Rand
• "Always try to use their words or a synonym...I'll say it the way you want to say it." - Estie Rand
• "Politics aside, this is just human nature. We like people that feel like us." - Estie Rand
• "At the end of the day, all business is built on trust." - Estie Rand
• "LinkedIn's giving me real money!" - Estie Rand
• "Post something every day for a month, just to get a start for what the audience is listening to." - Estie Rand
• "LinkedIn's more like Facebook where if you connect to someone, they're connected back to you. They're automatically your follower." - Estie Rand
• "Right now is a 'Golden Zone' [in LinkedIn]!" - Estie Rand
• "Marketing is all psychology." - Estie Rand
• "This is classic Dale Carnegie the sweetest sound in any language to any person is their own name. Always, always, whenever you can, use their name." - Estie Rand
• "If you are not the customer, you're the product." - Estie Rand
• "Be interesting enough in the first three lines that people want to read more." - Estie Rand

Take Action Now!

1. TRAINING on hitting Amazon bestseller [free]
2. COMMUNITY of new and growing nonfiction authors! [free]
3. GROUP COURSE: How to write a great book & hit bestseller! [not free ;)]

Learn More: CopyThatPops.com/158

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Popping in with you this week just to:

1. Wish you a happy start to 2019 (done and done!)
2. Share a win from 2018 (and invite you to share with me too)
3. Share plans for 2019 (and invite you to share your feedback with me also)

1: Happy New Year, my copy poppers!

Okay, so, we already got item #1 complete. Hope 2019 is the best year ever for you!

Now let’s talk about #2!

2: Share my wins from 2018 (and invite you to share with me too)

My New Year’s Eve was fabulous. I got together with some of my neighbors and friends. 6 of us were entrepreneurs and 2 were not, but are significant others of us crazy biz peeps (1 of which is my husband Devin).

Just before the clock struck midnight, we 8 stood around the fire (in our neighbor’s outdoor fire pit), drank adult beverages, and shared one of our favorite moments or wins from the past year.

What did I share?

Well, for me, I’ve run away from public speaking nearly my entire life. I remember distinctly a few instances from my childhood where I had to present, was terrified, did horribly, and swore I never wanted to do it again.

That carried over into my adult life.

And if you know my story, you know I used to teach high school math and psychology. That is public speaking, of sorts. The first day I had to teach, it was during my student teaching program and I had to teach the unit circle to a group of 17 and 18 year old seniors in and honors pre-calculus course. I was like 24 or 25 myself, so not that much older. And I was mortified.

We used to use those overhead projectors where you write on a transparent film and it shows on the wall behind you.

Well, as I started my lesson, I noticed that the entire projector and resulting projection on the wall was shaking nonstop.

Was there an earthquake?

Nope...it was my freaking hand. I couldn’t stop it from shaking. And I felt even more embarrassed because I knew that everyone knew I was so nervous. It was painful.

But, my desire to become a teacher was just slightly higher than my mortification from sucking at it...so I persisted.

By my second year of teaching, I started to really find my stride and grew to love it. It was actually fun to perform the lessons, as I call it, and get teenagers to actually care about and enjoy mathematics.

I had many, many students tell me that they hated math until they took my class….that they hated all math teachers until they met me.

That was so fulfilling to hear.

But after teaching about 5 years, I felt like I had ‘mastered’ it and wanted a new challenge. I wanted to be an entrepreneur and the internet had matured more, so it was a lot more feasible than it was prior. The year was 2011. I quit teaching fulltime to make the jump.

And I worked on many different businesses until I found some real footing in my current one...in the Copy That Pops world….where I now focus on helping other entrepreneurs to do three things:

1. Write a great book that shows off their expertise

2. Self-publish their book as a bestseller on Amazon

3. Leverage their books to grow their brand and businesses

I’m toying with some branding in 2019 around “Author Leadership,” but I’m getting ahead of myself.

To wrap up my item #2 around my win for 2018...let’s get back to public speaking.

After mastering speaking to 30 teenagers trapped in a classroom all year, I didn’t think that skill translated to doing well on stage in front of business people.

So, I started hiding and running away from speaking to larger than just a few people at a time...for many years, yet again.

In June of 2011, when I jumped into the business world, I had just turned 30 (my bday is June 6th, fyi). This past year in 2018, I decided to get over this ‘fear of speaking’ once and for all. It started in January and in June I turned 37. So, for about 6.5 years I hid from it yet again.

So happy that in 2018, I changed my story...and it’s helping take my business to the next level.

But, the win I shared around the fire just before the clock struck midnight was that I not only spoke on stage as much as I could this past year, I also spoke on stage on three different continents: North America, Europe, and Australia.

That sounds pretty bad ass. :-P

And, this is just the beginning…

I believe that being an published author gives you leadership credibility instantly. Speaking on stage is the next level too...and being an author helps you get more speaking gigs and get paid more for the paid gigs you book too.

So, that is a big win for me.

If you are terrified of speaking on stage, you are not alone. But if I can get over it and learn to love it -- something for 36 years I swore was impossible -- then you can too.

ACTION STEP:
Please share with me a win of yours from 2018! I’d love to hear it! Post it on social media and tag me @LaptopLaura or send me a private message or email! (I’m at Laura@copythatpops.com for email). Would love to hear something you are proud of achieving this year!

#3: Share some of my plans for 2019 (and invite you to share your feedback with me also)

Plans….my goal for 2019 is several fold. I want to scale my business up. And I want to take on fewer private clients so I can focus on growing my group programs and courses, which I really believe in and see my way to help more people, even those who can’t afford tens of thousands for private work with me.

I also want to scale more ONE-TO-MANY versus one-to-one so I have more time available for me to do what I love most in business:
- speak on stage
- organize events that bring people together

If you remember one of my podcast episodes from last January, episode 107 titled: Your ONE Word Quick Copy Tip [CONNECTION Edition] (copythatpops.com/107), you’ll know that at my CORE, what makes me happiest in life and always has, ever since I was little, is “connection.”

I love feeling connected with others and connecting people with one another.

I feel I can best do that via:
- my group coaching programs and masterminds around books and author leadership

• speaking on stage to bigger and bigger crowds
• attending and organizing events

ACTION STEP:
Please share with me feedback for me on how I can serve you best in 2019! I’d love to hear what I can do to make you feel more connected with others while also accomplishing your business goals.

Post it on social media and tag me @LaptopLaura or send me a private message or email! (I’m at Laura@copythatpops.com for email). Would love to hear your feedback. I appreciate your listenership and value your opinion.

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If you have two diverse markets that you need to reach with your copy and branding efforts, then this is a great podcast episode for you!

Artist, podcaster, and children's book author Angela Ferrari reveals her tried and true tactics to sell more books, build a tribe of raving fans (including both young kids and parents), and grow her business network.

A Few Highlights and Mentions:- How Angela got into storytelling for kids
- How to write a story that connects with kids and adults
- Make your message more clear, simple, and impactful!
- Does Angela still think you should publish on Kindle if you do a children's book?
- She Podcasts group on Facebook
- How to use podcast marketing, live events, and collaboration to grow whatever you are working on!

Notes from Angela:

- Podcast Marketing:
I launched my children's story podcast in tandem with releasing my first three books. I wanted to get my name out there as a storyteller and promote my books. Podcasting has been a great way to get the word out because I am giving value to my audience. I feel like I really get to be my authentic self in this form of marketing. Anyone can listen for free, it allows me to demonstrate my creativity and build a real relationship with my listeners.

- Live Events:
I have also had great experiences doing live events. Even though the audience is smaller compared to online marketing, I build a stronger connection with the children and their parents and teachers when I meet them in person. They are way more likely to talk about a live event and share my work with their friends. Many parents also make posts about the storytelling event on their social media.

- Collaboration:
This has been a recent pilar in my marketing strategy going into season 2 ofStory Spectacular. Before I originally launched my storytelling business, I was very intimidated by other successful children's authors and podcasters. It's easy to feel like you can't measure up and fall into this comparison trap. But after reaching out and making connections with others in my field, I have realized that there is room for all of us! Everyone has their own unique artistry that they bring to the table and many of the storytellers I have encountered are happy to connect/collaborate. I am working with several other children's podcasters, guesting on their shows and having them on my show. This has been such a wonderful experience because it gives us all an opportunity to share our creative strengths with each other's audiences.

Angela's Books
- Digger’s Daily Routine
- An Extraordinary Book
- What Do You See?
- The Shape Escape
- Lawrence the Lighthouse

Our Guest Angela Ferrari is an artist and children's book author and illustrator based in Portland, Maine. She is the creator and host of the Story Spectacular podcast which features original stories and classic retellings.

Angela grew up in the mountains of western Maine. Living in a rural setting, she developed a talent for finding creative ways to play and captivate her imagination.

After graduating with a BA in studio art from The University of Maine, Angela moved to Portland. She was accepted into the Assets for Artists program which focused on business finance for creative entrepreneurs. After completing the required training, Angela received matching grant funds for working capital. She then became a successful painter.

She has since expanded her artistic endeavors, writing and illustrating five children’s book.

BONUS FOR AUTHORS:

In addition to storyspectacular.com, Angela has a blog called childrensbookwritersguide.com which contains everything she WISHES she had known about writing and publishing children's books.

Great Quotes from the Podcast Episode * "That's the power of children's books. You can convey these really powerful, big messages in such a simple form." - Angela Ferrari * "It's a great time to be a self-published author!" - Angela Ferrari * "The more places your book is available, the better." - Angela Ferrari * "The price point that Kindle and ebooks offer is a great way for people to test the waters and check you out as an author before they commit to the paperback." - Angela Ferrari * "I love podcasting so much. I was a huge fan of it even before I got started." - Angela Ferrari * "I waited to launch the first three books the same day I launched my podcast, so it was all under one big brand umbrella of 'Story Spectacular.'" - Angela Ferrari * “It's important to share each other's work because people crave new, fresh content. It's a win-win for everybody." - Angela Ferrari * "I found a critique group in my area...that was a really good 'dip your toe in.'" - Angela Ferrari * "Tell people why you want to connect with them and what it is about their work you're responding to." - Angela Ferrari

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What can a mindset coach to professional athletes teach us about business? Turns out...a lot!

Today we sit down with Dr. Bhrett McCabe to learn tactical lessons to make networking, authority positioning, confidence, and self-publishing work in our favor as we become more powerful communicators and the leaders we aspire to be in our fields.

A Few Highlights and Mentions:- Build Your Network podcast with Travis Chappell in Episode 121
- How Bhrett struggled in baseball
- From a business major on the path to becoming a lawyer to becoming a clinical psychologist
- Why do medical professionals wear white coats? (Hint: signs of authority and presence)
- Why Bhrett decided to write a book.
- Champ vs. Chump
- Fascinating stories from Bhrett's podcast.
- How do you communicate authority without coming off like a jerk?
- What is the key to happiness? Maslow’s Hierarchy of Needs? Nah...all humans just need these three things (accomplishment, stability, social acceptance)
- Winning the 101st wrestling competition (great story)
- Is competitiveness a good thing for business?
- Top Dog (book) by Ashley Merryman and Po Bronson
- Story of Noah Galloway a soldier, double amputee, and Dancing with the Stars favorite (video clip)
- Book advice for first-time authors
- Why Bhrett likes self-publishing but does it so it looks like a traditionally published book
- Why NOT to use bright white paper for your book.
- Bhrett's "sexy" alter-ego (sans 'h') ;)
- Episode 107 "Your One Word" quick copy tip

Bhrett's Book
- The Game Plan: Managing Your Champ & Chump (The MindSide Manifesto Companion Series)
- The MindSide Manifesto: The Urgency to Create a Competitive Mindset

Our Guest Dr. Bhrett McCabe is the founder of The MindSide and a Licensed Clinical Psychologist holding a Ph.D. degree in clinical psychology from Louisiana State University (LSU), with an emphasis in behavioral medicine having completed his internship at Brown University in Providence, RI.

While an undergraduate at LSU, Dr. McCabe was a 4-year letterman on the baseball team and was a member of 2 National Championship teams, 3 SEC championship teams, and 3 College World Series teams.

Dr. McCabe is a practicing Sports & Performance Psychologist who works with numerous athletes from the PGA and LPGA Tours, NFL, NBA, MMA, and serves as the sports and performance psychologist for the University of Alabama Athletic Department. Dr. McCabe has recently authored The MindSide Manifesto: The Urgency to Create a Competitive Mindset in order to help athletes, coaches, and leaders compete to the best of their ability.

Dr. McCabe has published several academic journal articles, presented numerous scientific presentations, as well as provided insight and authored articles for trade magazines such as GOLF Magazine, Golf World, Golf Week, and ESPNW, among others. Dr. McCabe has also made several appearances on The Golf Channel’s Morning Drive and The Golf Fix.

Great Quotes from the Podcast Episode * “You sometimes have to listen to the universe and know when something's not speaking to you." - Dr. Bhrett McCabe * "This mental stuff is really powerful and we aren't tapping into it." - Dr. Bhrett McCabe * "Be confident in your answer." - Dr. Bhrett McCabe * "You have to learn how to communicate." - Dr. Bhrett McCabe * "The most brilliant people connect humans, regardless of how they speak." - Dr. Bhrett McCabe * "If I can give my instructions to an 8-year-old or a 15-year-old, and they can understand it -- wonderful!" - Dr. Bhrett McCabe * "Everybody has a story." - Dr. Bhrett McCabe * "We can learn so much by listening to and being connected to others." - Dr. Bhrett McCabe * "Mediocrity -- the statistical average -- has a lot of people that want you to stay there." - Dr. Bhrett McCabe * "Everyone has a cell phone that creates their own media company today." - Dr. Bhrett McCabe * "I love self-publishing because I like having control of everything that I do." - Dr. Bhrett McCabe * "Don't be embarrassed about promoting your own work." - Dr. Bhrett McCabe

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Think of your story like a Hollywood movie. In writing, podcasting, video, and more — we need to communicate our ideas in a way that draws people in. How? Stories!

Our guest Jeremy Enns, a story addict and a podcast-aholic, breaks down tangible advice for more connection, influence, and growth by utilizing stories.

A Few Highlights and Mentions:– Laura’s “Print Your Own Shirt” story about growing up in Orange County under the oppression of the Senior Princesses + lessons learned about life and business
– We all have been a “Senior Princess,” “Senior Queen,” and an “Invisible” — what can we learn from this?
– [8:30] Meet our guest, Jeremy Enns!
– When did Jeremy get interested in audio?
– What Hollywood Can Teach Us About Podcasting: A Star Wars Story
– How our guest Jeremy is a story addict and a podcast-aholic
– Advice to craft stories to get more engagement on all that you write and create.
– Hole in My Life book — what the author learned in jail about stories that are compelling
– How to improve your website copy with giving pieces of the story, bit by bit.
– Use cliffhangers in a story to make people want more from you!
– Why did Jeremy start a podcast? (Fun fact: He created the first and only ice cream podcast)
– HI Japan podcast — it’s live, yes!
– Why should you start a group around what you do? Here’s Jeremy’s great podcaster group started in May 2017.
– Why to put yourself in the middle of something — being a leader.
– Join my local Connecting SD group for entrepreneurs here in San Diego
– CTA: 7 mistakes that are killing your podcast and how to fix them: asceticproductions.com/copythatpops

Our Guest Jeremy Enns is the Storyteller In Chief of Ascetic Productions asceticproductions.com, a podcast consulting and production company that believes that our personal and business stories really do have the power to change the world.

He is the co-creator of the world’s first and only ice cream podcast, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest life achievements.

Ascetic Productions is a podcast consulting and production company that is obsessed with crafting great stories.

Whether that’s for international companies like Salesforce and Hosteling International, or creative business solopreneurs hustling non-stop to grow their small businesses, AP believes that we all have a story to share, and that by sharing these stories we can truly and authentically connect with our audiences, and make the world just a little bit better, one sound wave at a time.

Great Quotes from the Podcast Episode * “There is no limit except for what is inside of your own head.” – Laura Petersen * “Sometimes I even forget the power of telling stories instead of trying to teach facts in a list.” – Laura Petersen * “Even interview podcasts based around business topics find ways to bring story into their podcasts as a way to keep listeners hooked.” – Jeremy Enns * “The podcasts that I really gravitate to are the ones who do a fantastic job storytelling.” – Jeremy Enns * “Most of us don’t think we have any stories. And really, it’s often the mundane things that people can connect to because we’ve all had similar experiences.” – Jeremy Enns * “It’s often identifying those moments that were somehow transformational for you, big or small.” – Jeremy Enns * “One of the biggest things you can do to help bring your story to life is to really vividly depict the scene and making people feel like they are really there.” – Jeremy Enns * “No matter how boring you might think your life is, there are points that will stick out for you.” – Jeremy Enns * “You still need the person to connect with you emotionally in some way before they are even open to hearing the logical side of things.” – Laura Petersen * “Community building is a powerful thing.” – Jeremy Enns

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Hellllo and welcome! Today is a quick copy tip episode for you!

Quick shout out to Melina Palmer of the Brainy Business podcast. She was in San Diego from Seattle last week and I happened to be downtown for Pat Flynn’s surprise birthday party and a staycation at the Hyatt (while my husband had a conference), so we met up for coffee and nerded out on podcast, book writing, and using psychological and behavioral economics for pricing your products and services...and how to name things too!

Check out her podcast if you want more about applying behavioral economics to your business!

For today, I want to give you a quick copy tip (and free tool) to help you figure out what your audience actually wants so you can use it in your writing or in your naming of things...like books, podcasts, blogs, keywords to search for paid ads, SEO, and more.

OKAY, SO HERE’S THAT QUICK TIP FOR YOU

I learned this from Jared Warner, who is on my Wall of Fame as bestselling book success story #17! He’s a marketing guy and taught this to me for paid ads.

But, it’s application is far broader reaching, so I wanted to share it with you!

Word It Outhttps://worditout.com/

What this does is turn text into world clouds.

Here’s how I suggest you use it step by step in addition to making cool looking word clouds you could share on social media or your website.

Let’s use it for copy and knowing what our audience actually wants!

Step 1: Pull up a popular book in Amazon around topics relevant to your business (whether you are writing a book, doing a podcast episode, writing a blog, or coming up with web or ad copy...doesn’t matter)

Step 2: Expand the reviews of the book, select them all, and hit ‘copy’ -- now, you may want to do this twice...once for 4 and 5 star reviews, and once for 1-3 star reviews.

Step 3: Head over to Word It Out and click “Create” at the top.

Step 4: Paste the text into the box that says “original text” and then the green button that says “generate”

Step 5: Now you have a visual representation of the words used in the reviews! You’ll need to clean it up a little. For example, the author’s name doesn’t help you. Or even “book” may be unhelpful since we got this from book reviews and they are referring to the book they read. Just click on “Word list” and you can exclude words that do not make sense. Another example here would be “Kindle” or “about.”

Step 6: Click the blue “regenerate” button to see the words updated

Step 7: Save this if you don’t want to lose it and look for words that are trends that you could make sure to incorporate in your writing all over the web!

Once you play around with it for a bit and start thinking about it as a way to do market research, the application is unlimited for us with our brands and businesses online!

Try it out and let me know what new insights it gives you!

One last note before I sign off! One of my BESTSELLERATOR group program clients is going live with her book on Wednesday the 12th! 12/12/18

Kathy Dale with her book: Sacred Wisdom of Healing: A Practical Guide to Love, Happiness & Healing which you can buy on Amazon for just $0.99 at https://www.copythatpops.com/kathy

If all goes well, she’ll be case study #27 for bestsellers! Can we get to 30 by the end of the year??

Tune in next time to find out!

And if you can’t wait that long and have a book of your own that needs writing, launching, or leveraging, come join our free community at copythatpops.com/facebook to meet some other incredible entrepreneurs doing the same thing.

We love to connect!

Talk to you next time when we’ll find more ways to write copy that pops!

Read & Listen More:CopyThatPops.com/podcast

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Forbes called her the “50 Million Dollar Woman.” She calls herself a consultant, advisor, and provocateur who is interested in all kinds of music, random anomalies, and people-watching in places and atmospheres that make her uncomfortable.

A Few Highlights and Mentions: – Success Hangover: Ignite your next act. Screw your status quo. Feel alive again. Kelsey’s new book!
– Kelsey’s unique way she introduced herself (amazing psychology and copy tips embedded in her answer!)
– Link to the Forbes article that called Kelsey the $50M Woman
– Dare to Lead: Brave Work. Tough Conversations. Whole Hearts by Brene Brown
– A story of Kelsey’s strong head game, gone too far
– Shout out to Sally Hogshead
– Winning global awards, then feeling like total crap…what make Kelsey able to navigate these high highs and low lows of business?
– Kelsey’s podcast Future Proofing
– How do we break out of a stalled place to become successful again?
– SuccessHangover.com
– Kelsey’s dark times fighting cancer and hating where she was typecast in business, although she was on covers of magazines and seemingly at the height of her career. What did she figure out to make a transformational change?
– A question for everyone listening at 34:10 in.
– Types of rules to break! (It’s fun and pushes us to growth).
– Witnessing versus judging.
– Kelsey is always open to start {real} conversations about what you’re interested in and what you observe
– Bouncing around Laura’s “secret dinner” idea! Plus Kelsey’s fascinating insights into it.

Our Guest

Kelsey Ramsden is an award-winning business mogul, author, entrepreneur, and industry disruptor. She’s ranked amongst the top women entrepreneurs in the world.

She speaks around the globe at the likes of The Global Entrepreneurship Congress & The London School of Economics in addition to countless corporate events.

She received her MBA from the University of Western Ontario and serves as a mentor for the Richard Branson Centre for Entrepreneurship.

Kelsey lives in Southwestern Ontario with her husband and three children. You can visit her at www.successhangover.com and follow her on Twitter and Instagram @kelseyramsden.

Great Quotes from the Podcast Episode

• “We’re going to get hyper uncomfortable together. But, in the end, it’s definitely going to result in a much better outcome.” – Kelsey Ramsden
• “In all the things that I do, I get permission in advance…if you hire me, it’s going to be pretty real.” – Kelsey Ramsden
• “I’ve started and I’ve scaled multiple businesses to 10s of millions.” – Kelsey Ramsden
• “There’s an art and a science to business.” – Kelsey Ramsden
• “Every entrepreneur that I know, who’s been in this game in a while, will tell you that at the end of the day, it’s all a head game.” – Kelsey Ramsden
• “If you really want to be world-class…it’s a head game.” – Kelsey Ramsden
• “I was driving over the bridge and it seemed like a logical outcome to drive off…” – Kelsey Ramsden
• “If you don’t have self-awareness, ask around to the people who know you best.” – Kelsey Ramsden
• “Self-awareness is Part 1, but Part 2 is do something about it.” – Kelsey Ramsden
• “I’m not a fan of big change…it’s small, incremental change.” – Kelsey Ramsden
• “Everyone has two languages. The first for us is English. The second is what you see the whole world through like Business, Science,
• “Isn’t it comfortable to be the best?” – Kelsey Ramsden
• “If this is a head game, you can choose your way out of it. Absolutely.” – Kelsey Ramsden
• “Pick a rule that you are living within that you are intentionally going to break.” – Kelsey Ramsden

Take Action Now!

1. Free TRAININGon Hitting Amazon Bestseller!
2. Free COMMUNITYto Collab with as you Write Your Bestseller!
3. The BESTSELLERATOR to Hit Amazon Bestseller!
4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

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Success compounds. Do you have the right mindset to achieve all you wish to in your life and business?

From the 13 success principles of Napoleon Hill, to compound interest, to writing a monumental bestselling book, today's episode is jam-packed. Get ready to take notes!

A Few Highlights and Mentions:

• Think and Grow Rich was the book that changed James Whittaker father’s life [3:55]

• James' belief that you have to be truly motivated in order to excel in life [6:24]

• Brian Tracy, Tony Robbins, and Jim Rohn were early influences for James [9:47]

• Success comes from simple and consistent action. [11:05]

• Why James shied away from becoming a writer because of the fear of not making enough to achieve financial freedom (and what he pursued for many years instead) [17:46]

• How he managed a team of 30 Financial Advisors in Australia but always knew that there was something different for him

• Self-help books and 'gurus' sell 'secrets' around the belief that 'something that is missing.' But James explains how we already have everything we need to succeed in life and make more money.

• How did James get to be involved as Co-Executive Producer of the Think and Grow Rich: The Legacy film?

• Listen in to hear how James tackled writing such a monumental book with larger-than-life celebrities, athletes, and business moguls

• What questions did James ask these big names? (People like Barbara Corcoran, Daymond John, Rob Dyrdek, Lewis Howes, Sharon Lechter, John Lee Dumas, Warren Moon, Sandy Gallagher, and Janine Shepherd)

• Buy the book here: Think and Grow Rich The Legacy: How the World's Leading Entrepreneurs, Thought Leaders, & Cultural Icons Achieve Success

• Free bonus chapter of the book!

• Free Success Plan Template (and join the newsletter)

Our Guest James Whittaker (@JWhittaker01) was born in Australia and currently resides in Los Angeles, California. After a successful 10-year career in financial planning, he began his own entrepreneurial journey. Today, James draws on his diverse experience to help people reach their potential in all areas of their lives.

James has been featured extensively in television, print, and digital media around the world, including The Today Show, Entrepreneur, Money Magazine, and The Sydney Morning Herald. He has also appeared on 150+ podcast and radio shows and is in demand internationally as a keynote speaker.

He is the author of bestselling personal finance and motivation book The Beginner’s Guide to Wealth, named Money Magazine’s book of the month for March 2010. In 2018, his second book Think and Grow Rich: The Legacy was released as the official companion to the multimillion-dollar film based on Napoleon Hill’s timeless classic. James is also a proud co-executive producer of the film.

With a diverse entrepreneurial background, James has launched successful companies and products across a range of industries including health/fitness, film, activewear, social media, and publishing.

Praise for James’ Book "James Whittaker's book Think and Grow Rich: The Legacy allows people to think bigger than their circumstances and then it gives them a blueprint to achieve the success they desire."
– Sharon Lechter (Author, Think and Grow Rich for Women, Three Feet From Gold, Outwitting the Devil & Rich Dad Poor Dad)

“James Whittaker does a marvelous job in capturing Napoleon Hill’s legacy.”

– Bob Proctor (one of the world’s foremost success coaches)

“James Whittaker’s book will inspire you to chase your dreams, just like Napoleon Hill motivated me to chase mine.”

– Warren Moon (NFL Hall of Fame quarterback)

“James Whittaker’s book Think and Grow Rich: The Legacy both inspires and motivates one to follow their dreams and achieve success. I am honored to have my story included.”

– Barbara Corcoran (property expert and star of hit television show Shark Tank)

Great Quotes * “If your goal is to run a marathon, you wouldn’t start day one running a marathon. You do the work that day one requires.” [11:44] – James Whittaker * “But that one action in itself could completely transform your financial life, except people don’t do it, because they are so focused on buying lotto tickets.” [12:09] – James Whittaker * “It’s almost selfish, by unconditionally helping others” [30:51] – James Whittaker * "If you want to launch your own book, having the counsel and guidance of someone who's been there and done that...gives you a fresh lens and gets you out of your head to get the best possible outcome." [36:29] – James Whittaker * “If you don’t make the decision to win, you automatically made the decision to lose.” [38:04] – James Whittaker

Take Action Now! 1. Free TRAINING on Hitting Amazon Bestseller! 2. Free COMMUNITY to Collab with as you Write Your Bestseller! 3. The BESTSELLERATOR to Hit Amazon Bestseller! 4. Email me for info on my new INNER CIRCLE (info@CopyThatPops.com)

Learn More: Copy That Pops' shownotes for this podcast episode with James

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Multi-millionaire-dollar business owner Jimmy Colson was not born with a silver spoon in his mouth. Quite the opposite.

He had to overcome being raised by a heroin-addicted mother who used her welfare checks to get her next fix (instead of food for Jimmy and his two younger siblings), a biological father with Paranoid Schizophrenia, abuse, homelessness, violence, and a long list of other obstacles to get to where he is today.

His tell-all book is live now: CopyThatPops.com/Jimmy

Despite it all, Jimmy Colson never gave up and wants others going through tough times to know there is a way out of the dark depths. Today, a successful business owner who loves to give back and make a positive difference, Jimmy found the process of writing his story cathartic and sees it as the start of more speaking, interviews, and reaching even more people.

A Few Highlights and Mentions:
- When did Jimmy first think about writing this book?
- Advice to others contemplating writing their story and sharing it with the world.
- Who has already reached out asking Jimmy to speak on stage, even before the book is published?
- Happy 2 Year Anniversary of my first book! Copywriting for Podcasters: How to Grow Your Podcast, Brand, and Business with Compelling Copy
- Think and Grow Rich: The Legacy book by James Whittaker
- Inspiration All
- Grab Jimmy's #1 bestselling book now!

Our Guest Jimmy Colson (JimmyColson.com) is the Founder and President of Precision Orthotics and Prosthetics (P.O.P.), a family-owned company with decades of experience in the fabrication and fitting of custom prosthetics and orthotics.

P.O.P. cares deeply about their patients and the community, donating shoes, bracing, and mastectomy products to local homeless and international missions every year as well as supporting many cancer foundations.

In his free time, you will find Jimmy hanging out with his wife Sara, children Joshua and Liliana, and taking care of his world-famous reef tanks.

Great Quotes * “I don't believe in lying." - Jimmy Colson * "Everyone's stories are good enough to hear." - Jimmy Colson * "We're all given opportunities in life." - Jimmy Colson * "Your growth game has to be strong." - Jimmy Colson * "Never turn down an opportunity and make the most of it." - Jimmy Colson * "Life was rough and real but we made the best of it." - Jimmy Colson * "If any of you are procrastinating [with your book]...get ahold of Laura here." - Jimmy Colson

Watch Full Conversation with Jimmy Colson Back on the shownotes at CopyThatPops.com/150

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! 4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

Can't wait to help you with your book goals!

• CopyThatPops.com

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I need your advice for how to name and classify something! A book publishing company? Help! :)

Plus, on this quick episode, I'm giving you a sneak peek into a big book release coming up that I am running on November 26, 2018 - Cyber Monday.

This is both the 2-year anniversary of my first book (Copywriting for Podcasters) CopyThatPops.com/book that truly changed my life and business AND the birthday of my client and author.

Jimmy Colson, new author of From the Depths: A Journey from Addiction, Abuse, and Homelessness to Positively Impacting the World.

It will be live in a couple weeks and will be available on Amazon at CopyThatPops.com/jimmy after launch.

Book Summary:The story of one man’s quest to discover a life of purpose and meaning out of the darkness of drug addiction, abuse, crime, and living on the streets. Now a successful entrepreneur with goals for massive impact, Jimmy Colson is one of the most relatable people you’ll ever meet and has the wisdom of a thousand thieves. The book is for anyone who has gone through Hell and wonders if there is light on the other side.

We'll try to get Jimmy on this show soon to share his advice about the book writing journal and hitting #1 bestseller (which we 100% will!)

Want to participate in and learn from the launch?

Come join us in my free Facebook community at CopyThatPops.com/facebook

Give Me Your Advice!
What should I call what I do? What should I name it? I need your help! :) Naming and classifying things is more fun when we collaborate (writing hack).

Learn More:
CopyThatPops.com/podcast

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$240,000 in one interview? How is that possible? Kelly Glover stops by for a private VIP chat with my bestselling author client Larry Roberts and me to reveal:

• how to make a lot of money from podcasts as a host and as a guest
• how to grow your audience for your brand and business
• the exact steps to take to find ideal shows to pitch yourself to be on

It's all about understanding the psychology of what the host wants.

A Few Highlights and Mentions:- Where in the world did I record this intro and outro? [Hint: "Puzzling World" in the Southern Hemisphere where Lord of the Rings was famously filmed all around!]
- Larry dreams about living in New Zealand (...but I have not seen a Banana Tree yet) :-P
- Rob Walch on Copy That Pops: Episode 127: Insider Writing & Growth Tips for Podcasters from a Podcast Pro Rob Walch
- Kelly's idea to ask for $8 or $9 / month on Patreon to quickly monetize a podcast
- Chat bot usage to grow your podcast
- Are CPMs the only want to make money from podcasts?
- How to make $240,000 on a podcast episode.
- Do you have to have a podcast at all? (The answer may surprise you)
- ‘I have a book or something you want to get on more podcasts’…how do I find the best shows to get on?
- Course for how to book yourself as a podcast (Get $50 off her new course with promo code LAURA here: PodcastGuestKit.com)
- Should you have a 1-sheet?
- What is a press page? (See mine here CopyThatPops.com/media)
- Schedule Once
- Calendly
- Joe Pardo article: “Yes, I Charge My Podcast Guests.” — A Honest and Open Letter.
- Podcast Movement (and Podcast Cruise)
- Allison Melody, host of the popular Food Heals Podcast
- Is it rude to ask a host about their download numbers?

Our Guest Kelly Glover is an award-winning podcast producer with 17-years experience in media, radio, and entertainment. She started out as a red-carpet celebrity interviewer in Hollywood and earned her broadcasting stripes as a syndicated radio host before launching podcast booking agency, The Talent Squad.

As a podcast talent booker based in New York, Kelly books high-profile guests across multiple podcasts and liaises with publicists, PR agencies, managers, agents, producers, and show executives on a daily basis to land fascinating guests for shows including Spartan Up! (Joe De Sena), Table Manners (Jessie Ware), and Taste of Taylor (Taylor Strecker).

Kelly also oversees the guest expert division of The Talent Squad podcast agency and manages the Los Angeles team of guest bookers.

Kelly is a graduate of Ohio University, and The Australian Film Television and Radio School (Commercial Radio Broadcasting). She is an award-winning podcast producer and super pro when it comes to getting booked on top podcasts. Get $50 off her new course with promo code LAURA here: PodcastGuestKit.com

Great Quotes * “I don’t think people turn away after one bad crappy episode.” - Kelly Glover * “If I never met Laura, I’d never be a #1 bestselling author.” - Larry Roberts * “I want chocolate with my brussel sprouts.” - Kelly Glover * “Going on other podcasts is a warm introduction.” - Kelly Glover * “If you think an audience is going to find you, it’s not going to happen. You have to put the work in and it is work.” - Kelly Glover * “It’s time, it’s effort, and it’s strategy. Plus experimentation.” - Kelly Glover * “You do the same, you get the same. If you want to make change, you’ve got to change.” - Kelly Glover

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! 4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

MORE Watch the full interview as a video (including Kelly Glover's custom feedback on our podcast 1-sheeters) back on the full shownotes for this episode

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What if we understood the underlying principles of persuasion and how to apply them ethically to improve all our writing?

If you’ve ever wondered why some techniques work when it comes to persuasion (plus how to apply it to all forms of writing!), then this episode is for you.

Laura sits down with guest Brian Ahearn – one of only 20 people globally certified by Dr. Cialdini. In this episode, you’ll learn simple and effective ways that you can apply the Principles of Persuasion to dramatically improve your writing, and the proven psychology behind it!

A Few Highlights:

• Advice for people on introducing themselves at networking events

• A full overview of the 7 principles from Cialdini's books

• Reciprocity

• Liking
• Consensus
• Authority
• Consistency
• Scarcity

• Unity

• Specific email wording examples to improve compliance with requests

• The 'personalize i' + 'ask a question instead of giving a command'
• The 'does this answer your question?' closing -- so savvy!
• Engage the principle of consistency and ask instead of tell
• How Brian helped get $700,000 back using the power of psychology
• How to get more volunteers for a charity event

Our Guest

"When Brian Ahearn speaks, people listen. That is so because he knows his material thoroughly, and he knows how to present it superbly. The upshot is that the genuine insights he provides are not just immediately understandable, they are also immediately actionable and profitable."
- Robert B. Cialdini, PhD., the most cited living social psychologist in the world when it comes to the psychology of ethical influence and persuasion.

An international speaker and trainer, Brian is one of only 20 people in the world certified on behalf of Robert B. Cialdini, PhD., to teach his two-day Principles of Persuasion Workshop®.

His goal is to help people grow professionally and personally. He believes excellent training followed up with consistent coaching is the best way to ensure that becomes reality.

Brian is passionate about teaching others the science of influence and persuasion because he believes it's a vital skill for professional success and personal happiness. When Brain teaches people how to apply the concepts of ethical influence, he is really helping them learn to hear "Yes" more often!

Read More Here
Full shownotes for podcast episode 147: Psychology of Persuasion for Entrepreneurs with Brian Ahearn

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Where do podcasts, books, and smart media exposure intersect? Find out today!

We sit down with Jessica Rhodes, founder of Interview Connections, the largest and most successful guest booking agency for podcasters and guest experts in the United States. They've booked thousands of interviews since their founding in 2013 and have booked interviews for some of iTunes’ most successful podcasts.

Learn how to 'rock the mic' from both sides and use podcast interviews as a tool to amplify your book's success too.

A few highlights:

• Why did Jessica write a book?
• Tips for book writing/organizing/repurposing
• Did a book help Jessica to get more podcasts and speaking gigs?
• What other benefits can you find you get from your book?
• Before and during your book launch...how can you leverage podcasts. Do you need to plan in advance?
• Best tips for authors who want to book more podcast interviews
• How to do a "Podcast Book Tour"
• Pitching yourself without sounding like a pitchfest...how to add VALUE to the AUDIENCE
• How Jessica got her book to be sold at the Barnes & Noble booth at Social Media Marketing World!
• Any podcast show audience size and show age?
• Podcaster 1-sheeters
  • Why you need it
  • Common mistakes to watch out for
  • Best practices from podcasting pros

Our Guest Jessica Rhodes literally wrote the book on podcast interviews. She’s the author of Interview Connections: How to #RockThePodcast From Both Sides of the Mic.

She’s been called “The Podcast Queen” and has shared the stage with dozens of top experts at Podcast Movement, Podfest, Dream Business Academy, and Podcast Mid Atlantic.

She co-hosts The Podcast Producers, an audio series which has been included in the syllabus for a course on podcasting and audio journalism at Western University in Ontario, Canada

Podcast Show Mentions * Jessica’s website Interview Connections * Jared Easley’s Book Podcasting Good to Great: How to Grow Your Audience Through Collaboration * EO Fire Podcast * Laura’s Book Copywriting for Podcasters that Jessica contributed to * Jessica's Book Interview Connections: How to #ROCKTHEPODCAST from Both Sides of the Mic * 1-sheet for podcasters + WHY YOU NEED A ONE SHEET (blog)
https://interviewconnections.com/why-you-need-a-one-sheet/ + WHAT IS A PODCAST ONE SHEET? (video)
https://interviewconnections.com/the-best-of-interview-connections-tv-what-is-a-podcast-one-sheet/ + HOW TO WRITE INTERVIEW QUESTIONS FOR YOUR ONE SHEET
https://interviewconnections.com/write-interview-questions-one-sheet/ + Want more examples?
Email Jessica here support@interviewconnections.com

Great Quotes * "Your book is great. Get it out there. People will get value from it." - Jessica Rhodes * "Remember that just being on a lot of podcasts when your book is launching is really important." - Jessica Rhodes * "You want to be on well-established podcasts." - Jessica Rhodes * "If you want to be on the bigger shows, they aren't going to be recording an episode and putting it out the next week." - Jessica Rhodes * "[A book] is really valuable for positioning." - Jessica Rhodes

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! 4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

Learn More!
All podcasts: CopyThatPops.com/podcast
This episode: CopyThatPops.com/146

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9 days in Lisbon, Portugal to speak at the DNX festival...all boiled down fast into...

• 1 Psychological Take-Away for entrepreneurs, whether digital nomads or not

• 1 Fast Copywriting Challenge for you to do (hint: embrace your weird!)

PS: Sorry for the airport noise! :-P I really was in Newark airport when I recorded this for you!

LEARN MORE:
• http://CopyThatPops.com

ENGAGE WITH ME:
• http://Facebook.com/laurap23 (personal FB account)

• http://Facebook.com/laptoplaura (business FB account)

• http://CopyThatPops.com/facebook (free Facebook community!)

READ MORE:
• Shownotes for this episode on 1 Psychology Take-away + 1 Quick Copy Writing Challenge for You [Lisbon - Newark - San Diego Airport Voice Memo]

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4 Powerful, Yet Simple Steps to go from Surviving to Thriving...this episode is packed with value. We jump straight into applying psychology to improve your mindset, writing, and more!

Tune in to learn about:

• Dnxfestival.com
• https://www.copythatpops.com/anita
• Laura’s personal Facebook page: facebook.com/laurap23

• Steve Siebold - How Rich People Think

• What should you NOT throw money at to ‘solve’ in your business

• 80/20 Principle
• “If you confuse, you lose!”
• You never know better than your ideal client, so ask them the important questions to better understand their pain points and what they want solved. Use their language!
• Why did I create this show Copy That Pops with a focus on psychology and the written word for business!
• Make sure you deliver on the marketing copy you put out there
• Business 101 lessons!
• When was Mia first interested in psychology
• “Why do bad people get good things and wealth?” How this question of a young Mia pushed her to really question things and better understand psychology and success
• The distinction between ‘ego’ and ‘your spirit’
• Before we are 7 years old, our conscious mind isn’t developed yet. Just our unconscious mind. This impacts us as kids and carries on for life if we don’t look at it with clearer eyes.
• What’s really stopping people? What’s the cause of your procrastination?
• “Our results are equal to our current levels of belief.”
• “Our desires are really equal to what we are capable of, our true potential.”
• “We are born to be a success, yet our programming is what is keeping us the same.”
• “We aren’t born with any limiting beliefs... And we are talked out of that.”
• Ego is also perfectionism, getting overwhelmed with decision-making, and not feeling good enough!
• Hear Laura’s own inferior ego challenge and what she is working on toward growth
• Fear isn’t want is actually slowing you down...it’s the shame and guilt! Hear why.
• Collapsing “worthiness” with money. Let’s separation the lie from the truth with this.
• Senior Princesses story from my high school and how as a kid I “learned” that more money means better.
• “Money actually shows our character.”
• Don’t mix up correlation with causation! Do ice cream sales cause shark attacks.
• When will you ever be good enough?
• You are the only one who can ever decide you are worthy.
• “You have to go through it first before you can give it away.”
• Success is not a ‘place to get to.’ Why? Because then “Success is a place to come from, not to get to.”
• “Live from vision instead of goals.”
• There’s a process to getting success once we decide.
• “There’s a science behind getting any result.”
• What is the recipe for success in business?
• “Beliefs are not fixed.”
• What is a belief? And how can we change it?
• Helping people crack ‘the 1%.’ And that is making $35,000 a year! In the U.S., it’s $435,000 a year. Let’s state the truth.
• Find out the ‘biggest psychological killer of success’
• Are problems just the ‘way of life’? Mia’s thoughts may surprise you!
• Before 7 years old, we only have a subconscious
• Hear what has held Laura back and the roots of it. Plus, how she’s rewriting her future!
• What is the Law of Polarity?
• You can never escape risk. And we don’t want to avoid it. We just want to choose the risk that gives the highest reward. So, we have to give up ‘staying safe.’
• How can we leverage time, money, and resources instead of getting stuck trying to ‘prove worthiness’?
• 4 Simple Steps to go from Surviving to Thriving
  • Awareness
  • Locate misunderstanding (and use universal laws to help with that!)
  • Apply truth
  • Change what we repeatedly do

Take Action Now! 1. Free GUIDE on for How to Make a Real ROI with Your Books 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! 4. Email me for info on my new INNER CIRCLE ELITE (Laura@CopyThatPops.com)

Guest: Mia Hewett is an International Speaker and World Class Leader, and Performance Catalyst.

Her Specialty is reprogramming your mind to get out of your own way.

She supports Entrepreneurs to turn their yearly income into their monthly, often in less than 12 months to know their greatness and unlock their potential. These entrepreneurs biggest source of pain is knowing they were meant for so much more and yet they don't know how to achieve it. They worry if they will ever reach their goals or wonder if they are even good enough. Working with Mia, they experience paradigm shifts and massive breakthroughs that remove all their blind spots, so has them make accurate decisions, learn how to work smarter not harder to maximize their results. This is Self-mastery.

Mia has Co-Owned and Operated a multiple 7-Figure Business, Led Teams to Greatness, Ran the 5 Major World Marathons, and Leaves a Lasting Impact everywhere she goes.

Simply put, Mia is a Badass!

Free Gift: 4 Powerful Steps to Go from Surviving to Thriving

http://learn.miahewett.com/thriving/ → https://www.copythatpops.com/mia

Read More:
Shownotes for 144: Reprogramming Your Own Mind to Fight the Biggest Psychological Killers of Success in 4 Easy Steps with Mia Hewett

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It's sad, but true. People are out there to make money off or YOUR hard work.

First it starts in the adult industry, then it moves to movie studios and music, now it's here to affect us as digital entrepreneurs.

And it's not a matter of "if," but "when."

This quick tip episode will give you the next best step to learn how to protect your copy, your courses, your hard work!

Tune in to learn about:

• Inner Circle sneak peek with 10-country bestseller Davide Di Giorgio: How to Leverage Your Bestselling Book and Your Vision for More Speaking Gigs with Davide Di Giorgio and Larry Roberts [Inner Circle Sneak Peek]

• Jess Lindgren on Episode 142: Getting Past Gatekeepers By Applying Psychology and Common Sense to Your Email Pitches with Jess Lindgren

• Set up a Google Alert for your name and business name to monitor anytime your info pops up online

• Copyrighting Your Copywriting with the Pirate Hunter Jason Tucker in Episode 113

• Why do you want to register a copyright for our stuff? Books, courses, landing pages, email nurture copy, graphics, etc.

• Intellectual Property HQ on Facebook and online

• If you don't have your stuff stolen yet, it's because (1) you just don't know where to look for it or (2) it's just a matter of time!

• My free Facebook group for writing and publishing a bestselling book

Take Action Now! 1. Free GUIDE on for How to Make a Real ROI with Your Books 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! 4. Email me for info on my new INNER CIRCLE ELITE (Laura@CopyThatPops.com)

Read and See More Here:
Full shownotes for: WATCH OUT! Pirates Are Stealing Your Books, Courses, and Landing Page Copy [Quick Tip to Protect Your Copyrights]

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Flying on a plane from Philadelphia to San Diego with Jessica Lindgren aka GalFriday612 (the Executive Assistant to the business superstars like Pat Flynn of Smart Passive Income) shares how to get past (and work with) gatekeepers for access to amazing people and opportunities.

Spoiler alert:
You need to apply psychology, a bit of common sense, and lots of attention to detail!

Jess Lindgren reveals all.

This is a great quick episode you can't miss!

Want to see more?
Shownotes for 142: Getting Past Gatekeepers By Applying Psychology and Common Sense to Your Email Pitches with Jess Lindgren

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Making connections and marketing your best self on stage! Sounds like a great plan right?

You are about to hear THE conversation to take you to the next level on stage and on brand!

A few exciting highlights include: - How can you leverage your expertise to gain speaking gigs?
- Find out what an educational budget is??
- Where are great places to speak?!
-Find out how you identify yourself when booking an event? Are you a podcaster? A speaker? An author?!
-Learn the best ways to market yourself as a great speaker
- When should you send a signed copy of your book to event planners? Hint: When you want to get booked!

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! 4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

Guest: Davide Di Giorgio is a best-selling author, keynote speaker, TEDx speaker, and leadership coach. As one of the world’s leading speaking experts, he’s worked with thousands of on-purpose speakers, performers, executives, and leaders across multiple industries for more than twenty-five years with his signature UNapologetic approach and brand.

He’s also an award-winning theater producer, acclaimed educator, and entrepreneur. He’s been featured around the world in major media for his work as Founder of the unWorld Leaders Network and Creator of the Mastermind and Speaker Experience at Sea.

His philanthropic endeavor, Project UNx dares to tackle bullying and build confidence and self-esteem while funding dream projects for high school performing arts students.

Originally from Toronto, Davide now lives in his dream city, San Diego, with his dream husband Heath and their dog, Galileo.

Great Quotes: * “He’s being himself 100% authentically.” – Davide Di Giorgio * “Be intentional with what you are saying.” – Davide Di Giorgio * “Your boss is not the audience; it’s the event planner; the person that is going to book you.” –Davide Di Giorgio * “When filling out speaker applications, you want to arouse the person.” –David Di Giorgio * “There’s always a way to get a little more money when gaining speaker fees.” –Davide Di Giorgio * “When you stand out, it makes people want to book you.” –Davide Di Giorgio * “Sell who you are and what you are up to and people will book you.” –Davide Di Giorgio * “It really is stepping into your own confidence and power.” –Davide Di Giorgio * “I like to be in control of my credibility.” –Larry Roberts

Links to Things Mentioned in This Podcast Episode: * Check out Davide's Book! * Thumbtack * Check out Launch Day with Larry Roberts! * Episode 132 with Larry Roberts * Visit Davide’s website

Read More:
Shownotes for 141: How to Leverage Your Bestselling Book and Your Vision for More Speaking Gigs with Davide Di Giorgio and Larry Roberts [Inner Circle Sneak Peek]

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Time for Part 2 of my practice session!

Let’s talk about CULTure and gaining fans. Don’t worry about the term “Cult” because our conversation is about connections, psychology and growing your brand.

A few exciting highlights include:

• Podcast Movement 2018
• Episode 105 with Kwame Christian
• In-group Bias
• Allison Melody of Food Heals Podcast
• Tee Public

My Power Point for this presentation! Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! 4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

Read More:
Shownotes for 140: Podcast Movement Talk: 6 Ways to Leverage Psychology for Growth, Influence, & Improvement (Part 2) - Building a 'Cult'ure of Raving Fans

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I'm giving you a sneak peek into Part 1 of my Podcast Movement talk on persuasive language, what Albert Einstein said is the most beautiful thing we can experience, and how to incorporate mystery into your writing!

How can Albert Einstein help you with your podcast, blog, book, or business? Listen and find out!

Check out my PowerPoint for this talk! A few exciting highlights include:

• Podcast Movement 2018
• Episode 105 with Kwame Christian
• Episode 135 with Ronsley Vaz
• Episode 091 with Ryan Stewman
• Allison Melody of Food Heals Podcast
• Meghan Alonso

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! 4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

Find More in the Shownotes:

Podcast Movement Talk: 6 Ways to Leverage Psychology for Growth, Influence, & Improvement (Part 1) - Persuasive Language

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From dreams of being a doctor, to working for NASA, to becoming an online marketing guru! Bestselling author and international speaker Eli Natoli shares the benefits she's seen from writing a book and tips to apply psychology for effective and authentic marketing for your business online.

A few exciting highlights include:- Find out what led Eli to John’s Hopkins University!
- Learn how Eli went from ultrasounds to NASA!
- What is the “Service First” playbook?!
- What does it mean to be “service first” in marketing and promoting your expertise?
- Find out why you shouldn’t be afraid to give away your expertise!
- Learn how to set yourself up as the expert!
- Should you give away some secrets to grow your business and increase your clientele? (Hint: Yes!)
- Find out when you should write a book! (Hint: Now)
- Learn how Eli found me and joined my bestselling book writing program (it's a lesson for us all to share and never quit)
- Where Eli is traveling to next to talk about her bestseller?
- What benefits has Eli seen from writing a book and how can you do it too?

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! 4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

Guest: From digital product management to strategic marketing, Eli Natoli has been helping serious entrepreneurs grow their businesses faster and take them further for nearly 20 years.

Together with her husband Joe, a User Experience consultant, she has built a successful software design and development firm, and has architected, marketed and launched eight successful online training courses and two books, with more on the way in 2017.

Eli’s unique approach to strategic, service-first marketing is responsible for enrolling more than 60,000 students for those courses, and their products are returning six-figure revenue — consistently.

Eli now dedicates her time to teaching experienced and aspiring entrepreneurs how to do what she’s done: start and grow their own businesses, attract clients, redefine and improve their marketing and generate consistent cash flow.

From free content posted at elinatoli.com, to paid coaching and training programs, everything Eli preaches is something that she has practiced — and seen meaningful, measurable results from.

Eli’s articles, courses and coaching programs can be seen at elinatoli.com.

Great Quotes: * “Make sure that whatever you do is giving value to your people.” – Eli Natoli * “Don’t be afraid to give away your expertise.” – Eli Natoli * “I’m showing them that I know what I’m talking about.”– Eli Natoli * “People need someone to take them to that next level; to take them through that transformation.” – Eli Natoli * “People aren’t really looking for information, they are looking for that transformation.”– Eli Natoli * “You are showing them that you are the expert and you can help them.” – Eli Natoli * “Don’t just go out there and create content.” – Eli Natoli * “It’s the strategy of the content and not the volume.” – Eli Natoli * “I decided to follow all of the marketing gurus and try to learn from them.” – Eli Natoli * “People come to me because every day I’m out there and everything I do I make sure that I’m giving value to my audience.” – Eli Natoli * “When I get on the phone with a prospect, it’s never a sales call.” – Eli Natoli * "People are paying attention to you; the more you're out there, the more exposure you're getting is getting you noticed."– Eli Natoli * "It's more about strategy than being visible." – Eli Natoli * "I realized that half of my content for my book was already there." – Eli Natoli

Links to Mentions in This Podcast Episode: * Gary Vee * Eli Natoli's Website * Check out Eli's bestselling book here! * Join the Bestselling Author Possé! * Eli's Facebook Group

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Shownotes for 138: How to Set Yourself Up As “The Expert” and Grow a 6-Figure Business with Bestselling Author Eli Natoli

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A first-time non-fiction author's advice for writing a bestselling book WHILE she's going through the journey!

Wendy Kim is a 'next level coach' who uses her skills from her former professional career as a Program Manager delivering a multi-billion dollar platform for PlayStation to help her clients level up.

She is also now the author of Beyond Blending In: An Immigrant's Guide To Overcoming Cultural Bonds For A Life Of Authenticity and Abundance is our special guest today! Find book HERE!

A few exciting highlights include:- Jess Lindgren from GalFriday612 will be on an upcoming podcast dishing how to pitch pro podcasters and business leaders! (We recorded it in the plane home from Podcast Movement)
- Shout out to friend and client Jana Bresenden
- $8.4 Billion dollars in revenue!?! Hear how Wendy helped PlayStation in her former career.
- Where in the world is Wendy talking to us from? (Hint: It's tropical!)
- How can worldtimebuddy.com help you navigate time zones when working remotely?
- Wendy recommends checking out the Insight Timer App
- “You don’t have to reinvent the wheel. You don’t have to do this all by yourself. There are people there to support you.”
- ”I thank god that you’re guiding me in this process [writing and publishing a book] because if I had to just Google and go on YouTube, and I didn’t have someone I could go to with questions, it would be very challenging and it would have taken a lot longer.”
- 37 minutes in - advice for someone writing book
- “Obviously work with Laura.” - Wendy Kim
- Is it authentic to put out a book when you feel like a different person now than when you started writing the book??
- Swag bag contest from Allison Melody and the Food Heals Podcast!!!
- "One of the things you helped me with is that the book doesn’t have to be the encyclopedia of Britannica."
- "I’m already thinking about the next book." - Wendy Kim
- Biz Book Secrets - Bestseller Implementation Program for becoming a bestselling published author
- Bestselling Author Possé on Facebook

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! 4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

Guest: Wendy Kim helps wanna-be entrepreneurs, entrepreneurs, and executives take their work and life to the next-level. She also has a passion for helping moms create lives they love by starting simple, passion-based coaching businesses that give them more time and money for their family and self-care.

Wendy's story:
Several years ago I found myself burnt out, super stressed and overwhelmed. I felt like I was living out the movie “Groundhog Day” -- but with “mommy guilt” on top of it all.

Mornings entailed me rushing around getting breakfast and lunches ready, trying to find my kids’ shoes (how hard can it be to put them where they belong??) and screaming at them to get out the door so I wouldn’t be late for work.

Then at work I was bored, lacked motivation for office politics and felt like I was missing out on my life.

After work I carted my kids to all their activities and dealt with the dreaded question, “What should I make for dinner?”

By the time I put the kids down, I was exhausted and hadn’t spent as much quality time with my kids as I wanted and had no energy left for my spouse.

I felt like I was a hamster stuck in a wheel, asking, “What’s the point of it all?” Sound familiar? Starting my own passion based coaching business empowering people like you was my magic bullet to a life I love -- and time with family.

This is why I started my program to teach wanna-be entrepreneurs, entrepreneurs and executives like you how to create a business/career and life you love.

Now, she is (as of today!) a bestselling published author to boot! Check out her book on Amazon here!

To watch the video version of this podcast and get more information, come visit the official shownotes page here:

137: Your Bestselling Book Writing Dream Realized with Wendy Kim

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Want the recipe to improve your copy and position yourself on the leaderboard in your industry??

My interview this week is a fast-paced, incredible conversation on marketing, branding, and how you can take your business and expertise to the next level with a truly incredible guest.

A few exciting highlights include:- What we can all learn from rapper Master P
- Marketing and Branding 101 tips from a massively successful marketing and business guru
- On a scale of 1 to 10, what number do you need to be to teach through your copy, videos, courses, books, etc?
- Lessons on better writing learned from rapping for 10 years on the road
- Nerd for copywriting! How did Greg become such a super writing pro?
- How to move up in leadership through expert copy
- Ways to slap people in the face with your ideas and grab attention you deserve
- The 3 Ways to Create a 'unique mechanism' like Greg's "Ambitious A.C.T.I.O.N. Plan"
- How to create your own language that connects your tribe to you
- How a framework makes business easier and more effective
- Tactics to improve your copy writing skills from pros like Jay Abraham, Frank Kern, Dan Kennedy, and more
- How to convert with videos and copy combined
- Sale copy has a rhythm. Tangible ways to get exponentially better at copy writing.

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! 4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

Guest: Mr. Ambitious, part-time/retired rapper.

Greg Rollett is a Best-Selling Author and Marketing Expert who works with experts, authors and entrepreneurs all over the world. He utilizes the power of new media, direct response and personality-driven marketing to attract more clients and to create more freedom in the businesses and lives of his clients. After creating a successful string of his own educational products and businesses, Greg began helping others in the production and marketing of their own products and services.

Greg has written for Mashable, Fast Company, Inc.com, the Huffington Post, AOL, AMEX’s Open Forum and others, and continues to share his message helping experts and entrepreneurs grow their business through marketing.

He has co-authored Best-Selling books with Jack Canfield, Dan Kennedy, Brian Tracy, Tom Hopkins, James Malinchak, Robert Allen, Ryan Lee and many other leading experts from around the world.

Greg’s client list includes Michael Gerber, Brian Tracy, Tom Hopkins, Sally Hogshead, Coca-Cola, Miller Lite and Warner Brothers, along with thousands of entrepreneurs and small-business owners across the world.

Greg’s work has been featured on FOX News, ABC, NBC, CBS, CNN, the USA Today, Inc Magazine, Fast Company, The Wall Street Journal, the Daily Buzz and more.

Great Quotes: * “It’s okay to repel people.” – Greg Rollett * “So many people are trying to just be somebody else; they want to be Gary Vee now.” – Greg Rollett * “We’re scared to be ourselves because we feel like we should be helping everyone.” – Greg Rollett * “Marketing rule 101: Find your audience and speak to them.”– Greg Rollett * “If you’re into cool stuff, talk about cool stuff.” – Greg Rollett * “Be you; do you.” – Greg Rollett * “With just words, you can shape people’s minds.” – Greg Rollett * “I never want to have to convince people to buy my stuff.” – Greg Rollett * “I want them to convince me that they need to be a client.” – Greg Rollett * “You have an ordinary idea and you want to take that ordinary idea and make it extraordinary.” – Greg Rollett * “Every one of my clients, they speak my language because I gave them the language to use.” – Greg Rollett * “The only way to get better at copywriting is to write copy.” – Greg Rollett * “Sales to me has a rhythm.” – Greg Rollett

Links to Mentions in This Podcast Episode: * Agora Publishing * Ronsley Vaz on Episode 135 * “Seven” * Cryptocurrency * Todd Brown, “The unique mechanism” * Frank Kern * Dan Kennedy * John Carlton, Simple Writing System * Scott Haines * The Brilliance Breakthrough * Breakthrough Advertising * Jay Abraham * Gerry Spence, “Win the Case” * The Tools of Argument: How the Best Lawyers Think, Argue, and Win * Copy Hour * Made to Stick * Gary Halbert * Ambitious Adventures

Read More! Shownotes here:

Fast-Talking Rapper Turned Copy King, Emmy-Award Winning Producer, Reality T.V. Star, and Bestselling Author Greg Rollett

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Audiobooks anyone? How about the psychology of leadership? Positioning with podcasting and authorship? Check, check, check!

Today we dive into psychology, leadership, and audio books?! YES! You will hear from an expert in all 3 areas who delivers content for 2 podcasts, is a bestselling author, a TEDx speaker, and the event organizer for the Souther Hemisphere's first podcasting conference!

A few exciting highlights include:- It’s time for Podcast Movement 2018! Hope to see you there!
- Why you should write a book if you want to be seen as a leader!
- Should you make an audio book too?
- How can you define your own success? [Hint: it will actually help you with your brand, business, and future!]
- Where will I be traveling to this Fall to speak at Ronsley's event?! (Hint: I’ve never been to this place and it's far, far away from San Diego)
- Learn how to transfer ideas from the classroom to your business
- 17:08: The story of why Ronsley decided to write a book.
- 19:00: Has writing a book been more than worth the effort? "100% Ya. God damn, of course!"
- Learn how to apply psychology to building your brand and business
- Who are "the Mt. Rushmore of podcasting"?
- Shout outs to lots of amazing podcasters like Pat Flynn, John Lee Dumas, Michael O'Neal, Travis Chappell, Dave Jackson, Jordan Harbinger, and more!
- How Ronsley negotiated 3x royalties for audiobook authors in Australia with Amazon's Audible
- And lots more

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! 4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

Guest: Ronsley Vaz is a speaker, author and marketer. He is the author of the book AMPLIFY – How to raise your voice, boost your brand and grow your business. His podcast, ‘Bond Appetit’, is Australia’s #1 food podcast on iTunes and receives between 8,000 and 12,000 listeners a day.

Ronsley is also the founder of content marketing agency Amplify, which has grown from zero to twelve staff in just ten months.

Ronsley sits on the board for freetoshine.org, an organization that prevents sex trafficking. He is a advocate and ambassador for the work that Free to Shine do, and believes that girls should be in schools rather than brothels.

Ronsley has an MBA in Psychology and Leadership and a Master's in Software Engineering as well as a Diploma in Financial Services. Ronsley’s journey has seen him specialize in a variety of different industries. Before killing it as an entrepreneur, he worked as a DJ, software engineer, financial adviser, restaurateur and chef.

His newest venture, Amplify, is all about converting audio into a content-marketing echo chamber. He and his team help clients create content and turn it into genuine assets that allow their businesses to grow.

And, his event We Are Podcast is an annual conference where podcasting greats don’t mind flying in from all over the world...this year’s keynote speaker? Pat Flynn of Smart Passive Income! And I’m excited to be a featured speaker there myself! It’s in October this year and my flights are booked!

Great Quotes: My favorite line of the show (around 19 minutes in):
Laura: "Has writing a book been more than worth the effort?"
Ronsley: "100% Ya. God damn, of course!"

• “I define success differently.” – Ronsley Vaz
• “You have to define success after what you really want to achieve.” – Ronsley Vaz
• “I had to do something different; I had to write a book.” – Ronsley Vaz
• "The book has really helped do business better." – Ronsley Vaz
• “You’ve thought about it long and hard enough to put it in a book and you know what you’re talking about.” –Ronsley Vaz
• “It’s getting more and more difficult to put out a good podcast.” – Ronsley Vaz
• “We just kept trying to get better at putting someone’s voice out better.” – Ronsley Vaz
• “It’s about the people in the room and the content of the conference.”– Ronsely Vaz
• “Leadership is always something I wanted to learn more about.” – Ronsley Vaz
• “Everyone thinks that they are alone and their so not.” – Ronsley Vaz
• “That’s the best part about business; it’s a personal journey.” – Ronsley Vaz
• “My MBA switched a part of my brain on that I didn’t know I had.” – Ronsley Vaz
• “When people perform at their best, they feel good about themselves.” – Ronsley Vaz
• “Find people that define success the way you like to be defined.” – Ronsley Vaz

Links to Mentions in This Podcast Episode: * Podcast Movement 2018 * Check out Michael O'Neal on Copy that Pops! * Pat Flynn's Smart Passive Income * ACX.com -- Amazon's platform for creating Audiobooks * We Are Podcast (Ronsley's event this October) * Travis Chappell’s Build Your Network podcast * Should I Start a Podcast? Episode where Ronsley interviewed Laura!

Shownotes to Learn More

Audiobooks, Psychology, Leadership, and Podcasting with Ronsley Vaz

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Get high-powered, productive, and crushing your business goals! My fabulous guest and I dive deep into ways of breaking down the data of productivity, with tips on goal setting, book writing, podcasting, and so much more!

A few exciting highlights include:- Podcast Movement is almost here!
- Should you wait until your brand is 100% on point before launching?
- What is one GREAT question to ask to make important decisions? (Clarity vs. Confusion)
- How to balance the 'fear of disappointing others'
- Gain some incredible tips on productivity broken down by day, week, month and quarters!
- Learn some great tips on being productive and building your brand!
- Find out some of Amanda's favorite tools to use online!
- Gain some tips on setting goals and working on them!
- Get some advice about considering focusing on one gender, all genders and/or everyone?!
- Hear about Megan Minns and Asanahq and why $97 just isn’t enough!
- Should you 'kill' your news feed? (Hint: yes)
- Practice a 12 week year! What? Yes!!

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! 4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

Guest: Amanda has worked with over 10,000 individuals stretching to all corners of the country and internationally shifting mindset and changing behaviors way of sales training and leadership development programs, primarily in call centers. Clients she has worked with are ATT, Intel, JP Morgan, Weight Watchers, Goodcity Chicago, Kansas University Medical Center.

Her previous experience in retail management and human resource strategies at Fortune 500 companies is relevant to her current work. She is best described as an individual who lives in a world of what’s possible.

In January 2015, Amanda founded and launched the She Did It Her Way podcast, a podcast dedicated to featuring savvy, female business entrepreneurs from across the globe.

Through weekly podcasts, monthly memberships and an annual event, She Did It Her Way is on a mission to help create more female entrepreneurs by successfully transitioning from Corporate America to full-time entrepreneur, through weekly podcasts, monthly memberships and in-person events.

She Did It Her Way has consistently been named as a top-rated resource by Forbes.com, Inc.com, Entrepreneur, Huffington Post and others.

Most days you can find Amanda working from her apartment in Chicago, waking up early to catch the sunrise, smiling at life and hanging out with her favorite human being, her husband.

She is mostly known for her enthusiasm towards life and her love for early mornings watching sunrises, journaling while sipping her Nespresso coffee on her building’s rooftop that overlooks the city of Chicago.

People often refer to her as the energizer bunny and someone who is high on life.

She loves serving the world by connecting women for good and fostering intentional and authentic relationships.

The things she is most passionate about in life are raw conversations that get to the heart and soul of another human being; everything in life is a choice and seeking growth.

She works with women who have a drive and desire to run their own business, be their own boss and be in the driver seat of their life.

She is lucky to teach them how to successfully launch their business, transition out of Corporate America, and create freedom for their life.

As an educator she has been featured in Forbes, Inc.com, Entrepreneur.com, Huffington Post, Tech Stars and other publications for providing a platform where women can learn, connect, and grow.

When she is not busy working you can catch her:

• Organizing her home
• Reading self-help books
• Watching a Real Housewives show or two
• Working out at the gym
• Testing out a new recipe, sipping wine, listening to Van Morrison

Great Quotes:

• “When you take action, that actually breeds an outcome.”– Amanda Boleyn
• “Owning your own business is a very personal journey.” – Amanda Boleyn
• “If we don’t have a plan for what we’re doing with money, we don’t have a reason to defend it.” – Amanda Boleyn
• “Track your time and add them up at the end of the week so you can track your time.”– Amanda Boleyn
• “If you could remove the mindset block of women specifically, imagine how much content could flourish.” – Amanda Boleyn
• “What are the things in your life that are clouding your vision?” – Amanda Boleyn
• “Ask yourself, ‘Does this provide more clarity or more confusion in my life?’” – Amanda Boleyn
• “We have a fear of disappointing people.” – Amanda Boleyn

Links to Things Mentioned in This Podcast Episode: * Podcast Movement 2018 * She did it her Way Podcast * Free Facebook group to help you with your book! * Toggl * Your One Word Quick Tip!

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Shownotes for 134: Productivity Hacks and Hitting Big Goals with She Did It Her Way Leader Amanda Boleyn

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The psychology of improving your email marketing and how it can help sell your books, courses, products, and services...

Happy 4th of July AND Happy Podcast Movement month!!

Speaking of Podcast Movement, I met today’s guest at last year’s Podcast Movement! He is an expert in email marketing and how to upgrade your email list, why you should (hint: you definitely should!), and how to improve your business and content!

We dig into the psychology of improving your email marketing and how it can help sell your books and content!

A few exciting highlights include:- Find out why entrepreneurs SHOULD grow their email list!
- Learn the best tips for email subject lines!
- Tips on how to avoid spam folders!
- Learn how to separate yourself as a successful business or content creator from other businesses!
- Learn how to improve your click ratings!
- What are good open rates? What are good click rates?
- Find out why open rates should be a metric and not a goal!
- Find out why you should be testing subject lines at least twice a month!
- Long form emails vs. Short-term emails? (Hint: Context vs. Content)
- Can writing "hit reply" hurt you in your email?

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! 4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

Guest: Erik has been building digital marketing teams, strategies, and solutions for over two decades, servicing small businesses through Fortune 500 brands. He has held several leadership roles with award-winning agencies, including starting and exiting a boutique agency via an acquisition in 2005.

Currently, Erik is CMO at AWeber.com (email technology targeting small businesses), where he oversees operations and strategy for brand marketing, social media, CRM, PR, content, and business development disciplines.

Erik has also parlayed his years of experience into creating and teaching college-level digital marketing courses (online and classroom). His recent online certification course with the University of Vermont was recently awarded top online digital marketing certification course.

He is an avid soccer player/watcher, coffee drinker, and recently became an ordained minister.

Great Quotes: * “We became hyper- focused on some key topics and built relevant content around it.” – Erik Harbison * “It's amazing how just one word can change the results of an entire campaign.”– Erik Harbison * “Taking the time to ask a couple of basic questions is what separates a successful business to those that aren’t.” – Erik Harbison * “If you don’t have an email list, it’s good to have one so you can grow your audience.” – Erik Harbison * “Send with purpose so that the segments you create are getting very specific messages.” Erik Harbison * “Segmentation can be one of the most important things an email marketer will be focused on this year.” – Erik Harbison * “Think emotion first before you start putting words down.” – Erik Harbison * “I like to think of the context of the email should dictate the content you think about writing.” – Erik Harbison * “She used email to build up excitement.” – Erik Harbison * “Use email as a way to build interest; and use email as a way to build demand.” – Erik Harbison

Links to Things Mentioned in This Podcast Episode: * Podcast Movement * Litmus * Check out AWeber!

Free Goodies from Erik! * AWeber’s “Ask Me About Email Marketing” Podcast
Over 60 episodes - featuring some of the most prominent modern marketers - that cover the most popular topics in email marketing and how to make email the hub of your marketing campaigns. * AWeber's Free 6-day email course & 45+ content templates
For any marketer that is 'stuck' figuring out what to write in their emails. * AWeber's List Growth Blueprint Course
An accelerated video course that provides direction on how to launch a targeted lead magnet. * AWeber’s “Email Libs” Email Content GeneratorCreate content for your most important emails (welcome, confirmation) in seconds with these DIY pre-populated templates. * AWeber's Email Deliverability ChecklistFor any marketer looking to understand how to get their emails into inboxes. * A video series from AWeber’s Art Director on email design

Read More: Shownotes for this interview with Erik Harbison of AWeber on Email Marketing Tips and Tricks!

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Learn how YOU can have a podcast and bestselling book if you want to with your business!

We talk tips, techniques, and tools to guide you to the first step of simplifying a podcast and writing a nonfiction book that helps you get instant credibility, more speaking gigs, and more!

A few exciting highlights include:- How Larry got in trouble with the law (we start out ENTERTAINING from the get go!)
- Tips around launching a bestselling book!
- Random rumblings and stories from Larry!
- Hear the story of “Theft under 20”
- Find out what you can learn from voice acting classes and transfer to your business!
- Landscape Podcast anyone??
- “Accidentally the Whole Tip” podcast
- Find out who Larry would LOVE to interview! Hint: He’s already been a guest on Copy That Pops!
- Hear how writing a book can instantly change the way you are ranked on the level of expertise!
- Can you guess how many Black Belts Larry holds??!

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! 4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

Guest: Larry Roberts was born back about 1972 in a little town in North Texas named Denison. He was born with a silver tongue and a Texas twang that he used to get through this life with no advanced schoolin'.

Larry is a professionally trained voice over artist, bestselling author, and podcast teacher and consultant!

Great Quotes: * “If I wasn’t in trouble, I wasn’t awake.” – Larry Roberts * “It wasn’t as natural as I wanted it to be.”– Larry Roberts * “I was still looking to other podcasts to see how to podcast.” – Larry Roberts * “I started to get more and more open to less and less perfection.” – Larry Roberts * “As I started getting more relatable, I started getting higher numbers.” – Larry Roberts * “You don’t have to follow the status quo to make a podcast.” – Larry Roberts * “There are opportunities for everybody in any industry to have a podcast.” – Larry Roberts * “In my personal opinion everyone needs a podcast.” – Larry Roberts * “Learn to edit your audio; learn to not edit your audio all of the time.” – Larry Roberts * “Most podcasts don’t make it past episode 7.” – Larry Roberts * “It’s instant credibility when you write a book.” – Larry Roberts

Links to Things Mentioned in This Podcast Episode: * Copy That Pops Episode with Jared Warner! * Audacity * Adobe Audition * Ferrite * Copy That Pops Episode with Amanda Bond * Jamie Gravy * Anchor.fm * Readily Random Episode 34 when Larry interviewed me! * Readily Random Episode 39 with Larry Roberts! * The Feed Podcast

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Shownotes for 132: Should I Start a Podcast and Write a Nonfiction Book? with Larry Roberts

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Are you ready to write that book yet?! Today you get to hear from someone that has gone through the process and rocked my mastermind group...even though he never thought he could be an author.

Learn tricks and tips (and hear a secret hello from my dog Tuck) from a marketing specialist who is now a best-selling author!

A few exciting highlights include:
- Guess who sneaks on to the podcast this week?? Hint: he barks! Hint #2: I don't mean Jared Warner! :-P
- Learn why Jared joined my mastermind and how it can help you too
- Searching for pallets in the middle of the night with mom during high school
- Learn from a marketing specialist about how to market yourself online
- Why does Jared have numbers in his business names?
- How to split test your networking intro and use it for your copy in other place
- Are you disqualifying yourself from becoming a bestselling author?
- How to actually write your book and fit in the time
- Find out about free calls vs. paid calls!
- Discover how you may already have a book! If you have a blog or course you have a BOOK!!
- Hear how to break down the writing process for non-writers!
- Jared’s real thoughts on the ‘one-size fits all garbage’ going on with online marketing right now!
- Learn about Jared’s Entrepreneurship Growth Formula and how it can be applied specifically to you!
- Are business Facebook pages worth it anymore?
- How to write copy that pops -- amazing method from Terrance Tam! [Listen to hear how you can be re-shared on social media!]
- Did Jared get any results from his book even before it was live on Amazon??

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! 4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

Guest: Jared Warner started his first online business out of his parents’ garage in 1998 with his twin brother, Jeff. Since that day he's started many entrepreneurial ventures but hasn't always tasted success. He's gone 100% broke three times chasing his dreams but wouldn't change a thing.

Today he runs the business of his dreams that gives him the freedom to live life on his terms. It’s called 123 Get Found and he helps entrepreneurs develop an effective marketing plan that tells you exactly what to do to hit your financial goals using his proven Entrepreneurship Growth Formula.

And, after working with me in my group coaching/mastermind program, Jared can also claim the title of #1 bestselling published author. On the day of his launch just a couple months ago, he hit #1 in 3 categories in both the United States and Australia, plus #1 Hot New Release!

Now, Jared is in my Author Expert Inner Circle Elite group where we are working together to help him leverage the heck out of his book for more podcast interviews, speaking gigs on stage, big media exposure, traffic, brand credibility growth, and more!

Great Quotes: * “It’s all about generating conversation; it’s how you make money.” – Jared Warner * “We learned that when you launch a website, that doesn’t mean anything.” – Jared Warner * “As long as I put in the effort I don’t care about the results.” – Jared Warner * “If you have a program that you take people through, you have a book!” – Jared Warner * “My system is all about playing to your strengths and understanding who your customer really is to their core.” – Jared Warner * “If you just sit with your own ideas, you are only going to get as far as you already got.” – Jared Warner * “Don’t copy anyone else’s systems.” – Jared Warner * “You’ve got to play to your own strengths.” – Jared Warner * “Just because you see someone crushing it own Facebook live, does not mean that is your path.” – Jared Warner

Links to Mentions in This Podcast Episode: * Scrivener! My favorite platform to write your book and export the file ready for Kindle or CreateSpace + For Mac ($45 one-time) + For Mac ($38.25 one-time) -- Educational Discount + For PC ($45 one-time) + For PC ($38.25 one-time) -- Educational Discount * 123 Get Found * John Carlton * Perry Marshall

More in the Shownotes

Head back to CopyThatPops.com/131 for more details and linkouts for this psychology of marketing and bestselling book writing podcast episode!

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If you were to look only at my Instagram account, you'd think I were perfect. [Arguably :-P.] Check it out at www.Instagram.com/laptoplaura

But that's just not the case.

• Is perfection even a real thing?
• Is perfection possible?

I argue:

1. Perfection is impossible
2. Perfection is NOT desirable anyhow

No one is perfect and that's what gives life and business its flavor, depth, and dimension.

This quick "voice memo" episode is recorded under the columned porch of the Pantheon in Rome, Italy. It is my favorite structure perhaps in the world.

To me, it is perfection (well, as close as one can get).

Yet, I share with you 4 ways in which I have been dreadfully imperfect in:

1. writing
2. podcasting
3. coaching
4. health

I share these with you in hopes that it will show Copy That Pops listeners more of the 'truth' and inspire you to take a breath and stop being so stressed out about perfection, no matter what you are working on.

Just enjoy the moment. The period. The phase. The process.

xx

Laura

PS: See more here in the shownotes for 130: Psychological Permission to NOT Be Perfect [In Writing, Podcasting, Coaching, and Health]

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"Passion Over Perfection!" It’s time to overcome your fear and step on stage...especially if you are a gal pal!

Now is the best time to step out of your comfort zone and move away from that fear of public speaking. We all get a little anxious but now let's not give it that negative power.

Instead, we'll talk about the 3 R's of overcoming any fear of public speaking...

The 3 R's to Overcome the Fear of Public Speaking: - R1: Recognize the Rewards!
- R2: Reframe it!
- R3: Rehearse Small Skills and Build Up!

With practice and confidence you will add public speaking to your repertoire in no time!

This episode is an encore presentation of a speech I just gave on this very topic! See the slides for the presentation here.

Take Action Now! 1. Free Download: 5 Things You Must Do to Hit Bestseller with Your Book 2. Free Community: Bestselling Author Possé on Facebook 3. Bestseller Implementation Program: Biz Book Secrets Masterclass 4. Intensive Group for Big Results: Author Expert - Inner Circle Elite (email me for details: Laura@CopyThatPops.com)

Links to Things Mentioned in This Podcast Episode: * Audacity * Email me for information on the new INNER CIRCLE * Free Facebook Group for those who want help writing and launching a bestseller

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Shownotes for 129: 3 Ways to Overcome the Fear of Public Speaking [And Why We Women MUST!]

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Write your book without stress using the 'Lego Method'! Let's quickly cover 5 steps to go from overwhelm to 80% written book!

Some great podcast highlights include:
- Hints at the P.S.T. Method to go from 'no idea' to 'awesome book outline' (there's a great group training video inside my free Facebook community)
- 5 Simple Steps to Repurposing Your Amazing Content Into a Book
- Goodbye stress, overwhelm, confusion, and reinventing the wheel

The 5 Simple Steps:
- STEP 1: Collect all your legos and put them in one pile in the center of your room
- STEP 2: Think about new combinations that you could build
- STEP 3: Arrange the lego pieces in the right order to create your next structure
- STEP 4: “Buy” new pieces to fill in any gaps in your creation
- STEP 5: Finishing touches!

Take Action Now! 1. TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller! 4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

Links to Things Mentioned in This Podcast Episode: * Trint.com * Rev.com * Copy That Pops' Blog * Email me for information on the new INNER CIRCLE * Free Facebook Group for those who want help writing and launching a bestseller

Learn More: More details on Lego Method to Write Your Book Without Stress - Quick Writing Tip

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Attention all podcasters or soon-to-be-podcasters: This episode is for YOU!!

Insider info on getting your podcast found in search, growing it, and more.

A few exciting highlights include: - "LAURA" promo code for two free months of website hosting at Libsyn!
- Hear a story of Tim Ferriss calling up Rob to ask for growth advice
- What is the present state of podcasting?
- What are Rob's predictions for the future of podcasting?
- What makes a podcast show or podcast episode 'popular'?
- Hear what genres of podcast shows have the most downloads and which have the most in number of different shows (can you guess?)
- Learn the psychology of a podcast listener
- Server side data and what it means for your podcast
- How effective are show notes? Who do we write them for??
- Social media and how to use it for your podcast!
- How to start your podcast and how to pick your topic!
- What do “I Dream of Jeanie,” “Bewitched,” and your podcast maybe have in common?
- How picking your podcast niche may help you gain sponsors!
- What's the difference between the words downloads, listens and listeners??
- Find out where people are searching for podcasts? (Hint: there are 2 places)
- How important can your show title really be? (Another Hint: Very important)
- Podcasting advice for all levels of podcasting!

Take Action Now! 1. TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Guest: Rob Welch is the VP of Podcaster Relations with Libsyn and the host of the Podcast411 Podcast / Blog, the Today in iOS Podcast / Blog, co-host of Today in Podcasting Podcast, co-host of the Feed Podcast and host of the KC Startup 411 Podcast.

He co-authored of the book Tricks of the Podcasting Masters and has been the podcasting consultant to Gov. Bill Richardson, Senator John Edwards, Dr. Mark Hyman, Tim Ferriss, Jack Welch, and many others.

He has been a monthly columnist for Blogger and Podcaster Magazine as well as App Developer Magazine, and the organizer of the Kansas City Podcaster Meet-up.

Specialties: Helping businesses and individuals launch their podcast. Teaching others how to become a successful Podcaster.

Great Quotes: * “The state of podcasting is really all about mobile.” – Rob Walch * “People are consuming podcasts on the go.” – Rob Walch * “It’s all about word of mouth; people tell their friends to go and listen to a podcast.” – Rob Walch * “It’s okay to do a podcast similar to one that’s already out there.” – Rob Walch * "Smart phones really changed the space of podcasting." – Rob Walch * “There are only two places really that people search- one is Google and the other is Itunes.” – Rob Walch * "Audio is the one medium where you can multi-task." – Rob Walch * “You make your show notes available for search engines.” – Rob Walch * “Show notes have a value with search engines.” – Rob Walch * “People are scanners; if it looks repetitive, they are going to give up and move on.” – Rob Walch * “You need an audience size of at least 5,000 to be monetized in terms of demographics.”– Rob Walch * “There are a lot fewer women podcasters than there are women bloggers.”– Rob Walch

Links to Things Mentioned in This Podcast Episode: * Food Heals Nation (with Allison Melody and Suzy Hardy) * Leslie Durso (the incredible vegan chef) * The Tim Ferriss Show * Hardcore History podcast * Libsyn Audio Hosting -- Use "LAURA" as promo code for 2 months free! * Learn the tricks of podcasting from Rob Walch's book!

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Full Shownotes

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International bestselling author and podcaster extraordinnaire Daniel Gefen stops by for an incredible chat! Learn how to stand out above the crowd and promote yourself, your book, and your podcast!

This is one of my favorite interviews of all time so far! Must-listen.

A few exciting highlights include:– Networking events introductions! [Daniel’s response to my question will shock you!] – Can you guess where Daniel is recording this interview?!
– Learn some tricks to becoming the most memorable person at a networking event!
– What is the “Who am I to write a book?” fear
– Find out how to deal with haters and trolls
– Learn about the power of your expertise and why you should write that book or start that podcast! Now!
– How to get minions running around doing the work of networking and marketing for you!
– Why the time is now to tell the world what you know!
– Find out the promise Daniel made to his son that made him finally write his book! It’s touching and inspiring.

Take Action Now! 1. TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Guest: Daniel Gefen is a serial entrepreneur and founder of Gefen Media Group – a podcast production and booking agency helping clients build a loyal following through the power of podcasting.

He is also the host of the top-rated podcast show called ‘Can I Pick Your Brain?’ which has exceeded over 150,000 downloads and was named top 26 podcasts to listen to by CIO Magazine. He has interviewed over 100 thought leaders, billionaires, and celebrities.

In 2017, he was named one of the top 25 most influential influencers and has been featured in dozens of media publications including Forbes, Inc, CIO, Influencive, Success Radio, and over 70+ leading podcasts.

Daniel lives with his wife Lorren and 4 children in the hills of Bet Shemesh, Israel.

Great Quotes: * “You go to networking events because you want to earn business.” – Daniel Gefen * “Nobody is going to buy because you’re in a selling place.” – Daniel Gefen * “If you go to a networking event, just take people’s business cards and listen; you become the most interesting and popular person there.” – Daniel Gefen * “Getting on podcast shows, creating podcasts, and writing books, is to me, one of the most valuable ways to network.” –Daniel Gefen * “When someone is reading your book it’s like they are learning your whole story in their time.” – Daniel Gefen * “Imagine your book has legs, and it’s just running around doing the work for you.” – Daniel Gefen * “We end up writing the book that we want to read.” – Daniel Gefen * “When we do something, we feel like it’s not a big deal.” – Daniel Gefen * “Haters push people over the edge.” – Daniel Gefen * “Don’t be afraid to get on a platform and shout.” – Daniel Gefen * “Real relationships is what ends up creating business transactions.” – Daniel Gefen

Links to Mentions in This Podcast Episode: * Jeff Hoffman of Priceline * The Minions * The Self Help Addict: Turn an Overdose of Information Into a Life of Transformation * Visit Daniel’s Personal Website! * The Gefen Media Group

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Shownotes for 126: Bestselling Books, Top Podcasts, and Networking Event Intros - Oh My! - with Daniel Gefen

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It’s time for you to upgrade your status. Are you ready to become an expert?

This week’s quick tip is all about presenting yourself as an expert in your field. 8 ways to show the world your expertise!

A few exciting highlights include:

• 8 ways to grow your expert status and position yourself as an authority in your area
• Social Proof
• Photos –Any pics with Oprah?! Post them!!
• Articles or Blogs
• Traditional Media (think TV, Local news)
• Video
• Stage
• Podcasts
• BOOKS! Becoming an Author is Huge!!

Take Action Now! 1. TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

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Shownotes for 125: The Expert Status Growth Formula: An 8-Part Checklist to Leverage the Psychology of Authority

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Perfection is not everything. Perfection isn’t real. I’m so excited to be celebrating my 2 year Podcast Anniversary!

Today I am going to give you 8 lessons I’ve learned over the last 2 years that have helped me get away from the idea of chasing perfection!

Check out my Itunes reviews and feel free to leave one (even the negative ones!)

A few exciting highlights include:

• Did you notice any of my "lessons"??
• I'm also celebrating another VERY important anniversary!!
• Episode 000

Take Action Now! 1. TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

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Shownotes for 124: 8 'Screw Perfection' Examples for the Fun 2 Year Anniversary of the Copy That Pops Podcast

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Ready to nerd out about all the fun details of the power of handwritten notes, tips for managing your email inbox, how to pitch influencers, and why the Oxford Comma reigns supreme?!

A few exciting highlights include:

• Do details matter in writing? In experiences for clients and others close to us

• The power of handwriting and snail mail (and the psychology behind it!)

• Around 6:10 Jess's cat Thumbs jumps into the screen and interrupts us! 😻😹

• How to start with the "who, what, when, where, and why" for planning events, book launches, or even email send outs, book writing, product development, and more

• Do, Defer, Archive - What does this mean??

• Tips on how to manage your inbox (aka your to-do list)!

• How to pitch influencers to be on your podcast and events (Jess shares super strong opinions about this as the gatekeeper of big fish!)

• What is 'over following up' and what is Jess's advice in the follow-up?

• How 'busy' is a crutch and excuse

• Does Beyoncé have the same amount of time each day as we do? Jess's answer might surprise you!

• Go and watch The I.T. Crowd! [Laura and Jess are both obsessed -- it's HILARIOUS! Get to meet Jen, Moss, and Roy from the show. "Too busy for you!" comes from an episode in Season 1 called 'The Haunting of Bill Crouse.']

• The psychological power of handwritten notes.

• The story behind Miss Congeniality and grandma's congratulatory handwritten letter

• Jess's #1 tip for interviews or meaning meetings of any kind! [How to get an edge and creative foot in the door with anyone you want to impress or build a relationship with].

• The power of punctuation

• Learn expert tips on building relationships with people you hope to impress!

• What is Caffeine and Correspondence?

• The Art of Correspondence course in NYC -- Jess taught a wonderful course at Teachable's office in downtown New York City and now teaches this class online and in other locations around the world!

• Are certificates of recognition only for kids? Answer: no! Hear why. [Gratitude Gram?]

• Social proof testimonial and feel good screenshot folder hacks

• What is Jess's 'Famous on the Internets' folder?

• How the Oxford Comma saves lives (check out Copy That Pops episode 098)

• The power of templated emails or canned responses (just make sure that you tailor the message)

Take Action Now! 1. TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Guest: Jess Lindgren is executive assistant to high level podcasters and bloggers (there’s one in particular, listeners of this show will most likely recognize!...the incredible Pat Flynn of Smart Passive Income) and she delights in the details, whether she's planning your quarterly board meeting, choosing the perfect gift for everyone on your list, or putting the finishing touches on another batch of her famous homemade marshmallows.

She and husband Bob just moved from Northeast Minneapolis to San Diego! When they're not relaxing at home with their three cats, you’ll find them exploring museums or indulging in theatre performances wherever they find themselves around the world.

A lover of putting pen to paper, Jess gleefully reads and replies to every handwritten letter she receives.

Great Quotes: * “Start small and start now.” – Jessica Lindgren * “I have a recurring checklist that I personally follow.” – Jessica Lindgren * “Outsource as much as you can.” – Jessica Lindgren * “Hire somebody to do the details up front.” – Jessica Lindgren * “Pick one tool and stick with it.” – Jessica Lindgren * “Your inbox is absolutely a to-do list; it’s a place where everything filters in.” – Jessica Lindgren * “Be short, and sweet. Be professional and to the point.” – Jessica Lindgren * “If you get ahead of your content creation, it will free up so much time to do other things.” – Jessica Lindgren * “I take issue with the word busy; everybody’s busy.” – Jessica Lindgren * “Everybody has to define their own success.” – Jessica Lindgren * “If you have just impacted one person, you’ve done your job.” – Jessica Lindgren * “Your Gmail is like its own tiny little Google just for you.” – Jessica Lindgren * “Don't feel like you need to be impacting millions and millions and millions of people before you make a difference. If you have changed one person's life, it was absolutely worth the effort.” – Jessica Lindgren * “There are two schools. People who believe in the Oxford Comma and people who are wrong.” – Jessica Lindgren

Links to Things Mentioned in This Podcast Episode: * Gal Friday 612 * Pat Flynn of Smart Passive Income * Dropbox * Google Apps for Business G-Suite * David Allen Getting Things Done method * Gruesome Grammar Episode - Episode 098 * Teachable * Laura's Media Page for an example a list of what you've done * The History of the Oxford Comma according to Business Insider

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Shownotes for 123: The Psychological Power of Handwritten Snail Mail, Email Inbox Management, and Acute Attention to Detail with Jess Lindgren of GalFriday612

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How to apply psychology tips and writing hacks for more business success?
Does understanding people's personalities help choose business partners and clients?

If these topics pique your interest, you are in the right place!

A few exciting highlights include: - Eli Natoli LIVE on Amazon with her book right now
- Who is a speaker at Podcast Movement this year!? [It's also where I met our guest today!]
- Shout out to my biz bestie Melissa Sue Tucker
- How to get past writer's block
- What is a life-saving note-taking tip from Dr. Maelisa's experience
- When did Dr. Maelisa learn about psychology and want to become a therapist? (It's younger than you'd think!)
- How did Maelisa get into entrepreneurship and online marketing?
- What is "Edu-tainment" and how can we use it to improve our presentations and public speaking?
- What is the difference between academic writing and business writing online?
- What’s the Grandma Rule!?
- Learn how psychology can help with your biz (Customer Psychological Avatar!)
- How to apply psychology to connecting with future clients and partners
- Take the Myers-Briggs test to know your 4-letter combo. Then, you can apply some of what you learn from your results in your copy.

Take Action Now! 1. TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Guest: Dr. Maelisa Hall is a licensed psychologist, ENFP, and leadership coach living in Southern California.

She loves talking personality types, team building, entrepreneurship, and online marketing.

She pays the bills with her two psychology-related passion projects, QA Prep and Hall Coaching Group, and is a co-host of the My Biz Bestie podcast.

Great Quotes: * “Your style needs to match that of the company.” – Maelisa Hall * “I feed off of the audience and being involved with people; I learned to use that to my advantage.” – Maelisa Hall * “I encourage people to ask questions.” – Maelisa Hall * “I always give a disclaimer that this is a judgment free area.” – Maelisa Hall * “When you get the audience engaged, it has an impact on everyone. Even if they aren’t asking the questions.” –Maelisa Hall * “I’m just trying to use real language.” – Maelisa Hall * “Everything that you do with your copy, you want to attract people.” – Maelisa Hall

Links to Things Mentioned in This Podcast Episode: * Take the Myers Briggs test for Free! * My Biz Bestie Episode 007: The Blessing of Introversion and Extroversion * My Biz Bestie Episode 008: The Myers-Briggs Review * Podcast Movement - I will be speaking there this year! * The Service First Framework: My not-so-secret to thriving as an entrepreneur - Eli Natoli's book on Amazon * Marie Forleo's B-Schools * My Biz Bestie * Episode 105 Check out my episode with Kwame Christian

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Shownotes for 122: Psychology and Writing Hacks for Online Entrepreneurs with Dr. Maelisa

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Let’s break down some real life examples of psychology sales, networking, and more with Travis Chappell of Build Your Network podcast.

This episode is for you if you are an entrepreneur, podcaster, or author who wants to learn tips and tricks to apply immediately to closing more deals, tying in emotion, and building trust to get more sales and opportunities.

Grab a pen and some paper and get ready to take some notes!!

A few exciting highlights include:– Find out why ‘Confidence is Key’!
– How can you build competence to become a leader in your industry?
– Learn ways of becoming a better salesperson and networker
– Find out ways to become more persuasive with networking
– Discover how to be persuasive in sales
– Hear about Travis’ very unique background
– Hear the story of how the law of attraction did bring John Lee Dumas into Travis’ life
– How did Travis decide on the topic of his podcast (applying the Blue Ocean strategy)
– Should you work on your weaknesses?
– What is the Chex Mix Mastermind? :)

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Guest: Travis Chappell is a direct sales expert who has built teams for several sales organizations over a few different industries and is also active in the real estate market.

More recently he decided to pursue his passion of helping others and founded Build Your Network, a podcast dedicated to helping professionals grow their inner circle.

Great Quotes: * “Give a positive first impression because you can never get your first impression back.” –Travis Chappell * “When you initiate the conversation being calm, cool and collected, people will more likely lean in.” – Travis Chappell * “You have to create the need or they are not going to want it.” – Travis Chappell * “You have to establish yourself as an expert so that they trust you.” – Travis Chappell * “Facts tell, stories sell.” –Travis Chappell * “Selling on emotion is the powerful thing you can do.” – Travis Chappell * “People who are naturally good at networking are not naturally good at sales and people who are naturally good at sales are not naturally good at networking. You need to be good at both.” – Travis Chappell

Links to Things Mentioned in This Podcast Episode: * Check out Jared’s book! It’s live today! * Food Heals Podcast with Allison Melody * Check out Travis’s podcast Build Your Network * Grant Cardone’s Closer’s Survival Guide * Build Your Network Facebook Group * Groupology: How to network in Facebook groups without being “that one person” Free Ebook * John Lee Dumas of EO Fire Podcast * Blue Ocean Strategy * Art of Charm with Jordan Harbinger * Read to Lead Podcast * Podcast Movement * Think and Grow Rich * Larry Robert’s book that hit #1 last week! * Laura’s book #2 that hit #1 last week too! * Shout out to Bill Jennings of Pathway Financial

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Shownotes for 121: Psychology of Building Your Network for Podcasters, Entrepreneurs, and Authors with Travis Chappell

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[Funny] behind the scenes interview on launch day with Larry Roberts (#1 bestseller in four categories in the U.S.!) and Laura (#1 bestseller in four categories in the U.S. and #1 in a category in the U.K. too!)

A few exciting highlights include:- When are Jared Warner and Eli Natoli launching their books?
- #1 for Larry...in 4 categories!
- #1 for me...in 4 categories! Plus 1 in the U.K. too! [I did end up hitting #1 in Podcasts & Webcasts]
- How many sales did I have during the recording? [I bet it's lower than you thought!]
- Why hadn't Laura left a review for Larry?
- KENP: Kindle Edition Normalized Pages (how many pages read by purchasers)
- What is Laura's first book upload attempt "BLOCKED"?
- Who were past Wall of Famers featured in Laura's book?
- What was the book writing, publishing, and launching process like for Larry Roberts?
- Can you see the number of purchases per book (if you have more than one book)?
- How tall is Laura? How tall is Larry's wife? (warning: if you get easily offended, skip the height part of this silly interview)
- BONUS story about how to get guests on your podcast.
- What are the benefits of a super short deadline for your book writing goal?
- How do you really leverage your new book and author status?

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller 2. Free COMMUNITY to Collab with as you Write Your Best Seller 3. The Best CLASS to Hit Amazon Best Seller (This is the best way to achieve success)*

Links to Mentions in This Book Writing Episode: * Readily Random podcast * Larry Roberts on Facebook * Larry Roberts on Twitter * Copywriting for Podcasters - Laura's First Book * Permission to Write a Brand Building Book for Podcasters - Laura's Second Book * 1+1 = Podcast! - Larry's First Book

Read and See More Shownotes and Video for 2x Bestselling Author Interview with Larry Roberts on Book Launch Day!

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WE DID IT!!!!!!!!!!!

A few exciting highlights include: - #1 for Larry
- #1 for me

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller 2. Free COMMUNITY to Collab with as you Write Your Best Seller 3. The Best CLASS to Hit Amazon Best Seller (This is the best way to achieve success)*

Links to Mentions in This Book Writing Episode: * Kindle Direct Publishing * Copywriting for Podcasters - Laura's First Book * Permission to Write a Brand Building Book for Podcasters - Laura's Second Book * 1+1 = Podcast! - Larry's First Book

Shownotes:
More about the bestselling launch for Larry and me!

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Two more 'live' updates as they happen! Part 2 for TODAY March 26th, 2018 (Day 26 of this 31 Day March Madness Challenge for new authors)...

A few exciting highlights include: - Why my book wasn't publishing (hint: Amazon will NOT let you use 'this word' in your title!)
- What tool I am using for this and all future books (instead of Microsoft Word - which I hate)
- When you cannot price your Kindle book at $0.99 (and how to fix it)

Go to SHOWNOTES to see images that go with this podcast episode: CopyThatPops.com/118

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller 2. Free COMMUNITY to Collab with as you Write Your Best Seller 3. The Best CLASS to Hit Amazon Best Seller (This is the best way to achieve success)*

Links to Things Mentioned in This Podcast Episode: * Kindle Direct Publishing * Copywriting for Podcasters - Laura's First Book copythatpops.com/book * Permission to Write a Brand Building Book for Podcasters - Laura's 2nd Book copythatpops.com/permission * Scrivener (for Mac) * Scrivener (for PC) * Photoshop

See More Go to SHOWNOTES for this book writing podcast episode to see images that go with this podcast episode: CopyThatPops.com/118

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No musical intro, let's get straight into it. LIVE what's going on TODAY March 26th, 2018...

• The day before my second book launches to the world?
• The day before Larry Robert's first book launches to the world?
• Two days before Jared Warner's first book launches to the world?

A few exciting highlights include: - Oh, no! Amazon KDP error! What to do!?!
- Help me pick the best cover for my book! (See below for more info). I spent $110.25 total and got 3 GREAT covers and TONS of interaction on Facebook! (#marketing)
- What is the March Madness Book Challenge? And who are the first 2 challengers to fulfill their missions!? Will we all hit #1 bestseller on Amazon?
- Learn about Larry Roberts' podcasting book!
- Learn about Jared Warner's marketing book!

Go to SHOWNOTES to see images that go with this podcast episode: CopyThatPops.com/117

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller 2. Free COMMUNITY to Collab with as you Write Your Best Seller 3. The Best CLASS to Hit Amazon Best Seller (This is the best way to achieve success)*

Links to Things Mentioned in This Podcast Episode: * Kindle Direct Publishing * Copywriting for Podcasters - Laura's First Book CopyThatPops.com/book * 1+1 = Podcast!: Simplifying the Equation of Podcasting Success - Larry Robert's book live on Amazon!! CopyThatPops.com/larry * Jared Warner's book live on Amazon!! - once it's live - CopyThatPops.com/jared * My second book live on Amazon!! CopyThatPops.com/permission

See More Go to SHOWNOTES for this book writing podcast episode to see images that go with this podcast episode: CopyThatPops.com/117

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I’ve got a quick Q and A session about book writing and self-publishing!

I decided to answer an email with an audio response to a writer and future author!

A few exciting highlights include:

• Find out where I’m recording part of this episode!
• Self-publishing vs. Hiring a publishing company
• What do I have to get finished in 22 days?!

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Links to Things Mentioned in This Podcast Episode:

• Create Space
• E-book or Kindle Publishing
• Scrivener

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Shownotes for 116: Q&A With Aspiring Author on Self-Publishing Versus Traditional Book Publishing

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Tacos and Salsa dancing...Self-Worth and Alignment...Psychology and Overcoming All Obstacles As Entrepreneurs...

My guest today has a lot to say about self-worth, transformation, and the psychology of tackling the weight loss industry.

Tune in to hear her journey of self discovery and freedom!

A few exciting highlights include:- Find out the root causes of eating disorders
- Learn Sam’s favorite Mexican food! (hint: it starts with a “T” and ends with an “O”)
- Eating issues for entrepreneurs
- Do only women struggle with eating disorders and feeling low self-worth?
- Learn how to create long-term transformations
- Find out Sam’s possibly controversial thoughts on the weight loss industry

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller! 2. Free COMMUNITY to Collab with as you Write Your Best Seller! 3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Guest: Samantha Skelly is an entrepreneur, motivational speaker, best-selling author, and emotional eating expert who has revolutionized the weight loss industry by examining the individual and underlying causes of eating disorders.

Sam has shared her mission on an international platform and continues to spread her message and transform the lives of thousands of people through the Phoenix Formula, motivational speaking engagements, the Hungry for Happiness podcast, worldwide international retreats, and her Amazon best-selling book, Hungry for Happiness: One Woman’s Guide From Fighting Food to Finding Freedom.

Great Quotes: * “The entrepreneur doesn’t know how to build their self worth.”– Sam Skelly * “The deeper you are connected to your self worth, the more that will trickle down into your business and anything you create.” – Sam Skelly * “I am firm believer in coaches and mentors.” – Sam Skelly * “Navigating the world on our own can be a huge thing.” – Sam Skelly * “Sales is an act of love.”– Sam Skelly * “You are giving them a service to help their life.” – Sam Skelly * “Alignment is everything.” – Sam Skelly

Links to Things Mentioned in This Podcast Episode: * Check out Sam's Bestsellin Book: Hungry For Happiness - One Woman's Journey From Fighting Food To Finding Freedom: How To End Binge Eating, Forever * Hungry for Happiness

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Shownotes for 115: The Psychology of Self-Discovery and Self-Worth with Samantha Skelly

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Have you been wondering how you can get on the big TV networks to promote your book or expertise?

My conversation today is with a PR expert that is dropping some serious knowledge on how to get on those shows, promote your business and follow through with your sales!

A few exciting highlights include: - We dive a little deeper into how to get more face time in bookstores, television and more!
- Learn some tips to pitch your expertise to a big network!
- Find out why a book is a great tool to grow your business
- PR tips and tricks to get more views, promotion and business

Take Action Now! 1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now 2. Get some free PR tips from Heather!

Guest: Heather DeSantis is the founder of Publicity for Good. She is also currently serving her reign as Miss Ohio International 2018.

She has been a force to be reckoned with in PR since 2012 and has secured over 9,000 interviews for herself and her clients on notable outlets including ABC, CBS, NBC, FOX, CNN, Adult Swim, BuzzFeed, and Business Insider.

Great Quotes: * “National media won’t have you on unless you’ve done local media.” – Heather DeSantis * “National media does not come until you’ve done your due diligence.” – Heather DeSantis * “They want to have local experts in their market on as guests.” – Heather DeSantis * “A book is a perfect place to start if you dream of getting big press.” – Heather DeSantis * “Take your messaging and make it deeper than just facebook messaging.” – Heather DeSantis * “Make sure that you connect your pitch to relevancy; how it fits in the world.” – Heather DeSantis

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Shownotes for 114: PR and Big Media Attention for Authors with Heather DeSantis

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The Adult Film World, Pirates, AND Copyrighting?! Oh, my!

This week I’m diving into the world of content protection and why this may be the most important interview you hear this year!

Our guest Jason Tucker is a professional 'pirate hunter' and his advice is important for ALL of us.

If you are an an author, blogger, video maker, course creator...any kind of content creation is your valuable work and a few simple steps (that are not that expensive) can save you TONS of time, money, and stress when (not if) pirates steal your work.

A few exciting highlights include: - Find out what it was like being a child actor in LA!
- The psychology of pirates and how it affects your content
- The anticipation of someone stealing your work (they will) and becoming proactive
- Why you should treat your content like a business (hint: it’s worth it!)
- How strong should your password be?
- Protecting your work with lawyer talk without the lawyer tab!!

Take Action Now! 1. Free TRAINING on Hitting Amazon Best Seller!

1. Free COMMUNITY to Collab with as you Write Your Best Seller!

2. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

3. From Jason Tucker: How to Copyright Your Blog Posts, DMCA Takedown Notice, and More

Guest: Jason Tucker, who USA Today named one of the Web’s most innovative and profitable entrepreneurs, has over 15 years’ experience in the online space coming over from mainstream Hollywood to the tech sector.

He is the founder and managing director of Battleship Stance, a leading intellectual property management, enforcement and legal services company.

Tucker manages a large portfolio of top-level domains and has managed, operated and sold premier membership sites and domain names. He is formerly the president and co-owner of Falcon Enterprises, the owner of one of the world’s largest libraries of images.

Under Battleship’s flag, Tucker serves as an IP consultant to some of the world’s largest film producers and distributors in both the private and public sectors. Due to his experience, Tucker has been in publications including Newsweek, Wired, Business Week, and is a regularly speaker on seminar panels relating to issues including content management, online piracy, and intellectual property protection.

Professionally, Jason’s expertise has been focused in the areas of online marketing and the identification, creation and management of otherwise technically complex business models. Exterior of the adult sector, Jason has served as a consultant specializing in the areas of viral marketing, peer to peer operations and digital rights management and as an expert witness in internet piracy cases. His clients have included Microsoft Corporation for such projects as the rollout of Windows Media Player into the mass marketplace and the development, marketing and business model development for the Windows Digital Rights Management (DRM) Platform. Additional clients have included Akamai Technologies, Williams Communication, and the RIAA.

In his philanthropic life Jason has been a volunteer with numerous worthy organizations including Special Olympics since 1982 serving on its State Games Committee for five years. Jason has served over 6000 hours as a volunteer with Los Angeles County since 2001. Jason is a certified FEMA Emergency Program Manager and is well versed in disaster management with an emphasis on streamlining communication for major incidents. He has authored and instituted numerous training programs, taught by himself and others to agencies throughout the County of Los Angeles and created, developed, and executed the training protocols for and led the Rapid Response Team based at the LA County Emergency Operations Bureau.

Jason is a graduate of the FBI and DEA Citizens Academy and a member of InfraGard. He assisted with the launch of the DEA Museum Target America and the creation of the DEA Citizens’ Academy Alumni Association. His service and dedication has been acknowledged with awards from the State of California Senate, California Senate Public Safety Committee, FBI, DEA, LA Sheriff’s Department, American Red Cross, the City of Long Beach and the City of Carson. Tucker was honored with the President’s Volunteer Service Award.

Great Quotes: * “You need to understand the psychology of a pirate.” – Jason Tucker * “It’s coming; and it’s going to happen.” – Jason Tucker * “It’s still your work; you still have rights.” – Jason Tucker * “When somebody is writing or producing anything, there is an element of them in it.” – Jason Tucker * “It may not be an issue today, but it will be at some point.” – Jason Tucker * “Register your work.” – Jason Tucker * “You’re not just a writer; you’re not just a blogger; you’re not just a podcaster; you are a content producer educating the world.” – Jason Tucker * “Know what you want upfront.” – Jason Tucker * “There’s no full proof way to stop somebody from doing something.” – Jason Tucker * “You don’t know what’s going to be your next big thing.” – Jason Tucker * “If you are making money with it, someone else is going to find a way to make money off of it too.” – Jason Tucker

Links to Things Mentioned in This Copy That Pops Podcast Episode: * Copyright.gov * Battleship Stance * Intellectual Property HQ * Sabre Booking engine * Melissa Sue Tucker's Copy That Pops episode! * IPHQ's Facebook Community

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Shownotes for 113 - Copyrighting Your Copywriting with the Pirate Hunter Jason Tucker

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Ready to get on TRACK with a formula for success for your book sales?!

Of course you are! Check out this week’s quick tip to find out what it means!

A few exciting highlights include:

• T.R.A.C.K. Method to hitting best seller on Amazon with your book!
• Kindle Direct Publishing or KDP

Take Action Now! 1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! 2. KDP Information on List Price Requirements

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Shownotes for 112: T.R.A.C.K. Method to Hitting Best Selling Author Status on Amazon - Quick Tip

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Fake is the new Real?

Check out this week’s quick tip to find out how to embrace faking your skills as you build them up!

Check out today’s transcript! The Psychology of “Fake It Til You Make It” as a Public Speaker and Author

Some people hear the work ‘fake,’ myself included, and instantly feel a gut reaction that that is bad to do. The last thing I want to be seen as is a fake, a fraud, a scammer.

However, paradoxically, we become things by action. We cannot become unless we do.

For example...you become an author by writing. You become a speaker by speaking.

So, I truly believe that if ‘faking confidence until you build confidence’ works to get you to take action, embrace it and GO!

As a personal example, I decided to speak about 10 days ago at the Ultimate Stage Experience put on by Tamara Thompson and Danielle Gomez of Serious Take Productions. I haven’t spoken on a stage in a while so I was feeling nervous and even admittedly had a little crying breakdown with my husband the Sunday before feeling like, “I am going to suck -- I’m not ready -- I’m going to embarrass myself!”

No matter how great my photos are on Instagram, sometimes I hit brick walls too and question my abilities.

Luckily, I have a great husband and he said, “Laura, I know it’s going to be great.” By the way he said it, I knew it wasn’t just half-hearted platitudes. So I asked, “How do you knooow that though?” And he replied gently, “Because you put your whole heart and brain into EVERYTHING you do, so how could it not be good. You’ll make sure of it.”

That external reinforcement was enough to get me back on track and feeling ready to take one step forward the next day, the next, and the next...until Friday when I delivered my talk and actually had the entire room cracking up first, then inspired next.

I told them my “Print Your Own Shirt” story that I shared with you podcast listeners back in podcast episode 108.

Then, I told them about how I channeled my inner ‘Senior Queen’ and printed my own shirt which read “best selling published author” when I took massive action and wrote and self-published my first book at the end of 2016...that one action that has lead to so many more opportunities, clarity, and confidence that I never expected.

Now, I’m telling you about this recent experience from 10 days ago because even though I was feeling nerves and stage fright, I decided to ‘fake it til i make it.’

The more speaking I do, the more comfortable I will be on stage, and the better speaker I will become.

But if I just sit in my office googling tips on speaking and never actually do it until I feel “100% ready,” I legitimately will never get to my goal.

Speaking of speaking, I am speaking again this coming weekend at the Massive Success Breakthrough event here in San Diego. Shoot me an email if you are in the area and want to come, I have a few free tickets I can get you. Laura@CopyThatPops.com

And keep your eye on my Instagram and Facebook accounts...I’ll try to share behind the scenes where you can watch me hopefully more making it than faking it! Haha

Now, for you…

If you are like me and wanting to do more public speaking, well, go do more public speaking. It’s the only way. Reach out to a local high school, college, Rotary Club, or Toastmasters and get practice with audiences who do not feel as intimidating to you than where you want to end up (say...at SMMW, or Thrive, or T&C...etc).

If you are still dreaming of writing a book and becoming an author, well, open up a Google doc or grab a pen and paper and start writing. Start with just brainstorming, idea dumping, journaling if you are still not sure what your book will be about. Action begets action. Do to be. Instead of “Think and Grow Rich,” it could be “Write and Grow Into an Author.” :)

Oh, and one last thought on my brain...if you are in the San Diego area...I’m been journaling about putting on a 10 week hands on workshop where only 10 people plus me will meet in person and digitally to make everyone in the group Amazon best selling authors by the end of it.

You’ll get your message out, instant credibility, and lots of media attention for your business...all of which will lead to more traffic, sales, and confidence for more.

Please email me if you are in the SD area and interested in more details. Laura@CopyThatPops.com is the email again :)

But no matter what you are working on to move your business forward, remember that it’s okay to sometimes “fake it until you make it!”

Read More:Shownotes for 111: The Psychology of “Fake It Til You Make It” as a Public Speaker and Author - Quick Tip

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It’s time for a Tuesday quick book tip!

I have a few pricing and book size strategies to help you get paid on the road to Best Seller!

A few exciting highlights include: * Book sizing techniques * Pricing strategies * Kindle Direct Publishing (KDP)

Take Action Now! 1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! 2. KDP Information on List Price Requirements 3. Andrew Ryan Londre’s Book

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Shownotes for 110: When You CANNOT Price Your Kindle Book at $0.99 on Amazon - Quick Book Tip

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The first interview of 2018 is here and it’s guaranteed to inspire you! A rough start in life doesn’t have to control your journey!

My guest today shares not only her past but also her present and incredible future.

A few exciting highlights include:

• Hear what it was like living in foster care and growing up as “at risk”
• Find out how Nicole’s mindset changed at such young age! (Hint: she’s only 22!!)
• Writing tips for copy
• How to share personal stories in your writing
  -How to use your life lessons to inspire others

Take Action Now! 1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now 2. Check out Nicole’s book!

Guest: Nicole Zeien-Cox is an author, professional speaker, and accomplished entrepreneur who strives to inspire everyone to live a full life. This passion for empowering others was sparked after prevailing through a string of adversities in her own journey, from foster care to self-employed business owner.

In just 30 days she wrote her first book, "Foster to Fosters," becoming an Amazon Bestseller within a short 24 hours of publishing.

This book led to sharing relatable life lessons through public speaking and coaching that benefits budding entrepreneurs, child welfare professionals, parents, and teens. It also led to a national publishing deal that has facilitated a platform, which allows her to continue advocating for causes she believes in.

Great Quotes: * “I reacted off of emotions; it was really scary.” – Nicole Zeien-Cox * “I really started to see the big picture at 16.” – Nicole Zeien-Cox * “I’ve got that feeling that I’m supposed to be helping other people.” – Nicole Zeien-Cox * “I realized that this is my life and I have to take control.” – Nicole Zeien-Cox * “Write from the heart.” – Nicole Zeien-Cox * “Get a feel of what you want to write about and what’s important to you and why it should be important to others.” – Nicole Zeien-Cox * “I made up my mind that I’m going to do good things in this world.” –Nicole Zeien-Cox * “If it’s something that you can overcome and it’s going to help people, definitely do it.” – Nicole Zeien-Cox

Links to Things Mentioned in This Podcast Episode:

• One Day at a Time in Al-Anon

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Shownotes for 109: The Journey from At-Risk Youth to Best Selling Author and Speaker by Age 22 with Nicole Zeien-Cox

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Practice makes perfect.

We’ve all heard that saying before, but have you put it to work yet??

Today I have a story for you with a tip – Don’t wait for your chance, Take It!

A few exciting highlights include:

• Alycia Darby
• Win a Pageant

Take Action Now! 1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now!

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Shownotes for 108: The Psychology of "Print Your Own Shirt!" Quick Tip

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If you were asked to pick one word to describe your business, life, aspirational goals?

Just one word! Let's connect ;)

A few exciting highlights include:

• 4 Most Important “A’s” of business
• Take some time to disconnect
• One word- what’s yours?

The 4 A's of Business: - Authority
- Attention
- Attractiveness
- Affluence

Take Action Now! 1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! 2. Your One Word: The Powerful Secret to Creating a Business and Life That Matter

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Shownotes for 107: Your ONE Word Quick Copy Tip [CONNECTION Edition]

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Lightening fast ask for feedback from YOU!

It's the new year -- happy 2018! It's going to be great. I can feel it.

But my goal with this podcast is to keep bringing you as much value as I can. We talk a lot about writing tips and applying psychology for more business success to all elements of writing and online biz.

And, if you are a long-time listener, you know that I'm obsessed with book writing, self-publishing, Amazon Best Seller hitting, and leveraging for more instant credibility and media exposure, right!?

Well, as we go into 2018, I want to create more regular content on that theme specifically.

So, my ask to you is...

"HOW TO WRITE A BOOK THAT POPS"...

Should this content be:
1. integrated into this podcast Copy That Pops along with the other great interviews and quick tips we already do?

1. live as its own unique show, say called, "Write a Book That Pops" or something?

2. both! (repurpose the same content on both the current show and a new, specific show)

??

I need to know your thoughts!

FEEDBACK REQUEST

Please hit me up on social and let me know if you think #1, #2, or #3 is the best path and why! :)

You can find me on FB, IG, and TW at @LaptopLaura

• facebook.com/laptoplaura
• instagram.com/laptoplaura
• twitter.com/laptoplaura

And also on FB and IG at @CopyThatPops

• facebook.com/copythatpops
• instagram.com/copythatpops

C'mon ovah and lemme know, yo! :)

Then, feel free to check out past Copy That Pops podcast episodes you've missed!

CopyThatPops.com/podcast houses them ALL!

Plus, on my site you'll also find link outs to tons more resources to help you with everything around copy, psychology, and non-fiction book writing.

Happy New Year!

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Last episode of the year! Are you ready to negotiate??

Get ready to nerd out with some psychology and persuasion tips and tricks! It’s the best way to end 2017 and get ready for success in the new year!

A few exciting highlights include:

• The norm of reciprocity
• Confirmation Bias
• Fundamental Attribution Error
• The best way to persuade others
• Positive thinking and the Halo effect
• How can you tell if others are bluffing?
• Find out how you can kill a negotiation!
• Creating a persuasive personal brand

Take Action Now! 1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! 2. The Ultimate Negotiation Guide

Guest: Kwame Christian Esq., M.A. is a business lawyer and the Director of the American Negotiation Institute. In this role, he serves as a negotiation consultant for attorneys and for companies closing large business deals. He also conducts live training sessions for organizations.

Kwame also hosts the podcast Negotiate Anything where he interviews successful entrepreneurs and shares powerful persuasion techniques. With over 110,000 downloads and listeners in 140 countries, it is the top ranked negotiation and dispute resolution podcast in the nation.

Great Quotes: * “I recognized at an early age that what I had to negotiate was acceptance and friendship.”– Kwame Christian * “I learned early to focus on the needs of others.”– Kwame Christian * “You need to be interested rather than interesting; that’s the foundation of it all.”– Kwame Christian * “When it comes to effective communication, the person who is speaking the least is the person controlling the conversation.”– Kwame Christian * “You can’t persuade anybody of anything; they need to persuade themselves.” – Kwame Christian * “If you ask the right questions, you can get somebody to expose the gaps in their knowledge and they are essentially going to persuade themselves.”– Kwame Christian * “There is no beginning and end to the negotiation; you’re constantly positioning yourself.” –Kwame Christian * “Authority is persuasive.”– Kwame Christian * “People will believe you until you give them a reason not to.” – Kwame Christian

Links to Things Mentioned in This Podcast Episode: * Podcast Movement * The norm of reciprocity * Confirmation Bias * Fundamental Attribution Bias * Stanford Prison Experiment * Milgram’s Shock Experiment * Kwame’s TED Talk * Stereotype Threat * Presuasion

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Shownotes for 105: Psychology in Negotiating Anything with Kwame Christian

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Is a book a bucket list dream on your list? Thinking about writing one but unsure of the when/what/why?

My “soul sista” is here today to tell you about all of the reasons why the TIME IS NOW! And why, with reusing great content you already have, becoming a proud published author is easier than you ever dreamed.

A few exciting highlights include: - Dr. Beth's new book is out TODAY! Grab it at CopyThatPops.com/beth
- Starting the writing process? When should you start?
- I bet you will never guess Dr. Beth’s academic background (Hint: It’s not marketing or writing!)
- Is self-publishing still taboo??
- Find out how to repurpose your blog posts!
- Learn why you should become a published author this year

Take Action Now! 1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! 2. Check out this free download from Dr. Beth! 3. Tune in to Dr. Beth's podcast!! 4. Ready to begin your podcast journey? Start with Libsyn using code “LAURA” for 2 months free!!

Guest: Dr. Beth Brombosz is an author, copywriter, and content creator, and is the host of the Blogger to Author Podcast.

In 2015 she turned some of her own blog posts into the book Yoga for Runners, which is now available on Amazon and has helped her build her platform as an expert on yoga for runners. Beth is also the author of Blogger to Author, the book.

She's passionate about showing fellow bloggers how easy it is to turn their content into a book so they can build authority in their niche, share their passion with the world, and earn passive income.

Great Quotes: * “I know the power of having a book.”– Beth Brombosz * “Self-publishing is still at a point where it’s still ramping up; not everybody has gotten the memo.” – Beth Brombosz * “Having a book is your fast pass to building authority and credibility.” – Beth Brombosz * “It’s not taboo at all anymore.”– Beth Brombosz * “My #1 tip is to create a plan.” – Beth Brombosz * “Work your schedule such that you can write when your brain is most creative.” – Beth Brombosz * “Everybody has their own biological clock and really affects when you’re most creative.” – Beth Brombosz * “Pay attention to what you are doing.” – Beth Brombosz * “Share about it on as many channels as you can, as often as you can. It keeps people excited about your book.” – Beth Brombosz * “Don’t be afraid to utilize every channel you’ve got.” – Beth Brombosz

Links to Things Mentioned in This Podcast Episode: * Mat to Pavement: Lessons from Yoga That Can Make You a Better Runner (Dr. Beth's new book) * Check out Dr. Beth interviewing me on her podcast, Blogger to Author! * Create Space * Blurb * Amazon * Pat Flynn’s Will It Fly * Blogger to Author: Turn Your Content into a Book * Yoga for Runners

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Shownotes for Podcast Episode 104: Blogs Become Books? Elite Repurposing Hacks with Dr. Beth Brombosz

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Poke it with a stick??! Yes, that’s what I said.

I’ve got a super quick psychology tip for you today!

To quickly get inside your customers' heads and connect to them with wise word choice, try out this approach...

Quick Copy Tip: 1. Identify Pain
2. Poke it with a Stick
3. Fix

Instead of: We offer the lowest price and the highest quality service for repairing your computer. Got a Mac that needs help? Call us today!

Go with: Hate when your Mac stops working? And you lose precious hours or even days trying to get help from long lines at the Genius Bar? We offer same-day, come-to-you fast, and affordable repair service to get you back online in a jiff.

Why It Produces More Results for You: 1. Leading with the problem gets people shaking their head like, ""Yes, I hate when that happens too!""
2. Stoking the pain point reminds people of the bad consequences of not getting help for this problem, priming them to be more ready to take action.
3. Offering a solution alleviates the stress and shows you are capable of solving a very real problem for the customer.

Take Action Now! 1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! 2. Ready to begin your podcast journey? Start with Libsyn using code “LAURA” for 2 months free!!

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Shownotes for 103: Psychology of Persuasive Writing Quick Copy Tip [Poke It With a Stick Edition]

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It’s been one year since my book #1 best-seller in the U.S. and Canada! It’s been a year of helping others hit their book goals and I can’t wait to help more people!

I want to share with you today 3 reasons why I absolutely love having my own podcast.

A few exciting highlights include:

• Why care about copy as a podcaster?
• 1-year anniversary announcement
• How you can get two months free of audio hosting when you’re ready to start a podcast
• Awesome shout outs from listeners!

Take Action Now! 1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! 2. Go to com for blog articles, downloadable content and more! 3. Ready to begin your podcast journey? Start with com using code “LAURA” for 2 months free!

Links to Things Mentioned in This Podcast Episode:

• SemRush
• Google Keyword Planner

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Shownotes for 102: Psychology of Podcasting + Copywriting for Podcasters

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Leads, opportunity, and more money…interested yet?!

Find out how to do networking right with my guest in today’s conversation about credibility, referrals, and marketing. And how it all ties back to Psychology.

You do not want to miss this episode that can help lead you to more success and bigger business opportunities!

A few exciting highlights include:– What is referral marketing?
– Find out how much Michael and I have in common!
– Can you guess where Michael is calling in from for this podcast?
– The Referral Roadmap: What is it?
– How are you thinking about your business and how you sell your business?
– What is the DISC Assessment and how can you use the psychological clues it reveals about yourself and others?
– Find out how your messaging helps you choose and understand your clients

Take Action Now! 1. Free Webinar Trainings Every 3 Weeks from Michael on the Referral Road Map 2. Copywriting for Podcasters? Yep! Grab my Amazon #1 Best Selling Book now!

Guest: Having been a primary school and high school math teacher, Michael has gone on to create 7 businesses, selling 6 of them in the past 8 years.

Michael is the #1 authority on Referral Marketing Training and speaks some 60+ times around the globe at conferences.

With two #1 best sellers and the #1 podcast on itunes on referral marketing, Michael is seen as the leader globally on helping people to generate more referrals, use their networks better, and fill their sales funnels through partnerships.

Great Quotes: * “I don’t think your business can survive if you’re only getting one lead a week.” – Michael Griffiths * “Most clients don’t refer purely because they are an introverted type of person and they don’t know how to.” – Michael Griffiths * “The weekly catch up should be done over the phone.” – Michael Griffiths * “If you’re not referable, there is no point in getting referral teams.” – Michael Griffiths * “Everyone has a credibility line with each person that they know.” – Michael Griffiths * “When you’re consciously aware that everything you do affects your refer ability, you start to make better decisions. ” – Michael Griffiths * “People want to be around people who can solve problems and can add value.” – Michael Griffiths * “Most people go into networking events with completely wrong intentions.” – Michael Griffiths

Links to Mentions in This Psychology Podcast Episode: * More information on the DISC Assessment – it’s a valuable psychology tool for business and personal reasons! I’m highest on “I” and “S”! What about you?? * More Resources to Help You Write a Best Selling Book (free and paid) * My Biz Book Secrets Masterclass student is live with her book 7 Steps to Creating Success With Lucky Numbers: A Practical Guide To Leverage The Power Of Numerology For Wealth, Fame, and Success – Great job Jaya MK for hitting #1 best seller and #1 hot new release in the U.S., India, and Australia!

Read More:

Shownotes and Linkouts forPsychology Podcast on Effective Networking and How to Get Referrals with Michael Griffiths and Laura Petersen

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Free training from a true SEO expert? Umm, yes please! Get ready to take lots of notes with this week’s interview with one of the founders of High Voltage SEO!

A few exciting highlights include: - We made it to Episode 100! Thank you to all you listeners!
- A Big Ask: Please leave a review so I can give you more of the content you love! Tell me specifically one thing you like and I'll do more of it!
- Find out how and where Andy and I met...three guesses, go!
- What makes good SEO copywriting?
- Learn how to do great keyword research
- Does how you structure your page matter for SEO?
- What's the "rough and dirty" approach?? raises eyebrow
- What's the scientific approach?
- Why does Andy say, "Title Tags - no click - no traffic!"?

Check out the video interview all about SEO! Take Action Now! 1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now 2. Visit Andy's amazing company High Voltage SEO

SEO Expert Guest: Previously overseeing one of Australia’s leading Digital Marketing teams, Andrew brings over a decade of online marketing experience to his role at High Voltage SEO. It’s his job to discover your SEO opportunity, work with you to ensure it meets your business goals and deliver you outstanding results over the course of your campaign.

As well as managing teams, Andrew has significant hands on SEO experience as well as display advertising, Google Analytics, ROI tracking, UI optimization and is Adwords qualified. He holds a Bachelor in Advertising & Communications and a Grad Cert in Business Administration.

Great Quotes: * “We manage to operate virtually 24-7.” – Andy Steven * “We just do SEO all day every day because we love it.” – Andy Steven * “Keyword research is a super important part.” – Andy Steven * “Each page that you’re trying to rank in Google typically needs to be about one thing.” – Andy Steven * “You want to put more effort into testing various page titles for the best results over time.” – Andy Steven * “Keeping the content fresh is important.” – Andy Steven * “Google likes fresh content; people like fresh content.” – Andy Steven

Links to Mentions in This Podcast Episode: * This show on iTunes - please leave a review! * Facebook group all about writing best selling books! * Interview with Marcus Meurer of DNX Global (while in Greece!) * Sustainable Living Podcast * Check out Episode 094 on The Psychology of Snippet Text

Read More:
Full Shownotes for 100: How to Write Copy That Pops in Google with SEO Expert Andy Steven

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It’s time to bring (sexy) snail mail back!

Do you remember the last non-electronic card or letter you received?? I bet it stands out above all digital correspondence. Amiright?

A few exciting highlights include: - It’s almost my 100-Episode Podcast milestone! 😱
- Snail mail versus text message
- Check out Just Like My Child Foundation!
- How to bond with business contacts (and even influencers you don't know yet) for under $2 (card + postage!)

Take Action Now! 1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now 2. Join our free (and supportive) Facebook group called the Best-Selling Author Posse

Check out the podcast transcript here: Hey there! Welcome to Copy That Pops! I’m LaptopLaura, your tall Math & Psychology teacher turned serial entrepreneur….and host of this podcast!

These days I’m also a podcast launch and best-selling book launch strategist.

I help elite entrepreneurs and business create and launch powerful podcasts (a biiiig influencer client to be announced soon!) as well as best-selling books!

FUN FACT! This month alone I have a total of 5 course students or private clients who are launching their very first books.

So far, Alex Berger went live on 11/6 (with his book Practical Curiosity: The Guide to Life, Love & Travel) and hit #1 bestseller in all three of his categories + #1 & hot new release in 3 other countries -- Germany, France, and Spain!

Kolton Krottinger went live on 11/10 (with his book Anxiety Hackers: Learn The 3 Secrets That Made My Anxiety Disappear In 17 Days) and hit #1 bestseller in all three of his categories!

Next up we have,
• David France going live on 11/16...
• Jaya MK going live on Cyber Monday 11/27 (the one year anniversary of my own bestselling book copywriting for podcasters),
• and Christina Kalsan launches on 11/30.

WANT TO JOIN US?

For a first step, I’d love to personally invite you to join our free Facebook Group called the Best-Selling Author Posse. It will redirect you to the Facebook group.

Can’t wait to meet you in there and support you on your writing a book journey.

TODAY’S QUICK TIP

Okay, but let’s get to today’s quick tip all about persuasive holiday card sending. Since Thanksgiving, Christmas, Hanukkah, Kwanza, all the winter holidays are coming up, you may have it on your mind to send out holiday cards to family, friends, and even business connections.

Each year I procrastinate doing this and usually do not. Often I just send out cards to those who sent something to me!

(which ties into some research I want to tell you about, by the way!)

But let’s talk about why writing handwritten cards (or at least signing your name to cards with some customization, even if printed with the same message...though not as effective) is arguably very important for business and personal…

THING 1

Last week I had quite some adventures! I flew to NYC for 3 days to attend a presentation at the Teachable headquarters by Jess Lindgren, the creator and CEO of Gal Friday 612 and the host of the Art of Correspondence.

Her presentation was moving indeed. I reminded me just how rare it is to get nice snail mail, so it is therefore more treasured, more meaningful, more memorable than just an email or text.

She relaid story after story of incredible relationships strengthened because of taking the time to send postcards, handwritten notes, birthday cards, and holiday cards.

It got me motivated to do more of it and I have already started since last week!

In fact, I attended on Saturday an incredible mastermind meeting with 10 other female entrepreneurs who are rocking their worlds...lead by Dana Malstaff of Boss Mom. We all then glammed up and went to a charity gala in Beverly Hills to support the Just Like My Child Foundation.

I could record a whole other podcast just on the important work that group is doing to educate, empower, and protect young girls and women in Uganda!

But to tie this story into handwritten notes, I just popped in the mail before sitting down to record this podcast a thank you note to Dana for organizing the wonderful day and to Allison Melody -- host of the unbelievable Food Heals podcast -- who invited me to stay in her guest house in West Hollywood. I included some stickers with the Copy That Pops podcast artwork on them and wrote a handwritten, heartfelt thank you for their kindness and efforts this weekend.

I hope it brightens their day even just a smidge when they receive them!

THING 2

Because I knew I’d be on a plane for long stretches of time, I downloaded two audiobooks by Dr. Robert Cialdini, a psychology professor at ASU. The books are called Influence and Pre-Suasion. I am geeking out so hard and relistening to them both AGAIN.

Stay tuned for more research and learnings from these books to inspire future solo podcasts from me.

But one in particular I wanted to share was about sending holiday cards.

They did an experiment where they sent family holiday cards in the mail to complete strangers and were SHOCKED at just how many they received back!

I’m sure the people who got the card were thinking, “Honey, do you know Jim Smith? I can’t remember him or his wife June and their two kids. But they sent us a card...I suppose we should send one too!”

In one instance, two families sent each other holiday cards for 10 years without any other interactive before or during. Then, when the son of one family was going to college and needed a place to stay for 2 weeks while the dorm was under constructions...they called up the parents of the other family and asked if he could stay with them and they said yes! Essentially, they let the 18 year old son of total strangers (except for holiday cards) stay in their home!

The punchline psychological principle to all this has to do with reciprocity.

When we receive something, we feel compelled to react in kind and it deepens our relationship.

So, putting the inspiration from Gal Friday 612 together with the research findings of Dr. Cialdini, I encourage us all to send out holiday cards this year to not only friends and family, but also to business colleagues, associates, mentors, and people you’d LIKE to deepen a connection with.

You never know where a handwritten card may lead!

And if you want to send me anything in the mail, you can send to:
P.O. Box 99306
San Diego CA 92169

haha!

See you next week when we’ll find more ways to write copy that pops together...

Read More:Shownotes for 099: Persuasive Holiday Card Writing Quick Tip

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Didn’t get enough Halloween spookiness? Tune in for a quick, scary and possibly true tale of ghoulish grammar.

A few exciting highlights include:

-Reminder of who I am and my background!
- Update on my blog!
- A quick gruesome tale on grammar

Take Action Now! 1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now

Check out the transcript here: Hiya! Welcome to Copy That Pops! I’m LaptopLaura, your hostess with the mostest.

If you are new to the show, a quick background on me is that I’m a tall Math & Psychology teacher turned serial entrepreneur.

These days I’m a podcast launch and best-selling book launch strategist.

I help elite entrepreneurs and business create and launch powerful podcasts (a biiiig influencer client to be announced soon!) as well as best-selling books!

In fact, a student in my free Facebook Group and course is going live TODAY as I record this! His name is Alex Berger and his book is called: Practical Curiosity: The Guide to Life, Love & Travel

As I record this (on Monday Nov 6th 2017) it is #1 in his first category and #4 and #7 in his other two...those numbers are dropping (in a great way) so by the end of the day I expect #1 in all three categories in the US as well as in other countries! Let’s see if Alex can beat my best success story to date, Akbar Sheikh who hit #1 in 6 countries!

Go Alex!

If you want to grab his book no matter when you listen to this, head to copythatpops.com/alex

And if you want to pop into the free Best-Selling Author Posse on FB, head to copythatpops.com/facebook. It will redirect you to the Facebook group. Can’t wait to meet you in there!

Okay, so the topic of today’s podcast is a Quick Grammar Tip...and I have a very treacherous story to tell you … it’s a bit gruesome, so hold on to your hats! ...

But first, a quick shout out to another tool made ONLY to benefit YOU!

I’ve been taking my blog very seriously again -- only fitting since I’m a nerd for writing! -- so I want to invite you to head to CopyThatPops.com/blog and check it out if you have not yet.

Some recent articles to help you include:
- How Long Will It Take to Write My Book? — How much should I write every day?

- How to Write a Book: 5 Crystal Clear Steps to Show Off Your Expertise WITHOUT Giving Up Halfway Through

- How to Format a Book for Amazon Book Publishing: Kindle Format, CreateSpace, and More

- Book Cover Design Tips: How to make a book cover even if you’re not a designer

Some titles may change slightly over time because I am really playing with the keywords for long-term SEO (search engine optimization) growth!

That’s the topic of next week’s podcast and you do NOT want to miss it...a special presentation from Andy Steven of High Voltage SEO. That episode boasts detailed specifics of what you can do to optimize your website and an amazing Aussie accent. So, look out for episode 099 coming next Tuesday!

And if any of those articles call your name, head over to CopyThatPops.com/blog -- so many people are telling me the blogs are more like legit books or mini courses and super helpful. I hope you find the same!

Well then, back to our Quick Grammar Tip and that Halloween-like story…

As this episode goes live on Tuesday the 7th, I am flying from San Diego to NYC to see friends old and new including my friend since 7th grade Laura Eidlitz who has a PhD in Psychology, Victor Adefuye (who was on this podcast way back in episode 23...it’s a very popular one called Managing Psychology, Emotion, & Ego for Success with Victor Adefuye. And you can find it at CopyThatPops.com/023), and Jess Lindgren who is both the creator of GalFriday612 and the Executive Assistant to the one and only Pat Flynn.

It is with this last friend Jess, that this episode today is partly inspired. Last month she was in town for several events -- she lives in Minnesota right now -- and we got together for bagels and coffee in downtown San Diego before the Pat Flynn mastermind meeting.

As we talked, we realized we are both nerds for great writing and made jokes about poor grammar use as only nerd would.

But no laughing matter is my story…

It takes place back in the year 1885. This was long before cell phones, computers, and -- crap wait -- typewriters were around but not widely used...okay, so …Back in 1885 there lived a very peculiar family of 3 generations in an isolated farm house. What made them especially odd was they never spoke aloud to each other and would only scribble handwritten notes. They lived such a routine life that not much communication was really needed and they got along well enough.

The other thing was that the son in the family, Lurch, he was an adult but had a child-like mind and took everything very literally but without question.

His mother Bertha didn’t mind that one bit because it kept things working smoothly without conflict.

Well, one dark and stormy night, Bertha was in the kitchen toiling over pots and pans to prepare supper. She saw Lurch walk by and motioned for him to come hither.

She quickly scribbled a note with just four words on it and nodded her head toward the stairs.

Lurch looked at the note bewildered but without question, turned and walked up the steps to where his Grandmother lay resting.

Bertha, consumed in cooking and distracted by the wind and rain outside didn’t hear the screaming of her mother. A few minutes later Lurch returned with blood around his mouth and streaked across his chest, holding bits of body parts from his slain grandmother.

Bertha screamed in shock, disgust, and fury.

“What have you done!?” she shouted uncharacteristically breaking her usual silence.

Lurch, confused, pulled out the slip of paper and held it out,

“Time to eat Grandma” it read…

But, it was missing a comma after the word eat!

Bertha learned the hard way that very night just how important punctuation is. Good grammar saves lives.

Well, with this gruesome and sad but most likely true story, I want to commend you for listening to this podcast and searching for more insight on improving your writing.

It’s more important than you may think.

See you next week when we’ll find more ways to write copy that pops (and is found by search engines!)...

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Want Warren Buffet, John Assaraff, and Brian Tracy in your inner circle?

Yes! Well, our guest Steve Rodgers -- a Real Estate CEO, best-selling author, and international keynote speaker -- has worked with these and many other powerful business thought leaders.

We will dive into the power of words, the psychology of your network, and even veganism!

A few exciting highlights include:

• Learn how to successfully combine your business and your lifestyle

• Find out how Warren Buffett may really be just like us!

• Check out how similar family changes led us both to the vegan lifestyle

• Moving from Branch manager to CEO!

-Find out how Steve challenges his clients every day!

-Find out how to improve your inner circle of mentors to help you stay on the path of purpose and success

• Understanding the power of words and how it can help you in your business

• The psychology of connecting with people by working ON your business and not just working IN your business.

• Making a daily life scorecard that can help you attain goals in your business and personal life!

Take Action Now!

1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now
2. The Alchemy Advisors

Guest: Business, lifestyle consultant, and author, Steve Rodgers is a leader helping others discover, maximize, and increase their highest good and purpose in life and business. Steve’s extraordinarily successful career spans being the CEO of a real estate firm generating $25 billion in annual sales, almost 40,000 transactions, managing a team of 4,600 agents, starting and running his own ultra successful real estate company and collaborating with the elite.

One of Steve’s career highlights was meeting and working for Warren Buffett for many years. His inner circle includes many great leaders such as John Assaraff, Brian Tracy, Marshall Goldsmith and Mark Thompson.

His wife's life threatening health crisis was the impetus for Steve to switch to giving back and helping others achieve their dreams. Steve is happily married with adult children and grandchildren. He has committed to a vegan lifestyle for over a year and enjoys traveling, boating, yoga, meditation practices, kung fu, the arts, films, and biking, skydiving, and white water rafting.

Author of:
Lead to Gold: An Entrepreneur’s Guide Through Transition, Transformation and Evolution

Great Quotes: * “They are comfortable in their own skin of knowing what their greatness is.” – Steve Rodgers * “They didn’t fire a CEO; they just created an entrepreneur.” – Steve Rodgers * “I want to coach them on the entire formula of life.” – Steve Rodgers * “Words absolutely have meaning.” – Steve Rodgers * “I know the power of words.” – Steve Rodgers * “I started seeking out where I can find more fear in my life and go towards that fear which created more empowerment; which created more fulfillment; which created more happiness.” – Steve Rodgers * “I want myself and others to really evolve to their highest good in their life and business.” – Steve Rodgers * “Everyone likes to be recognized.” –Steve Rodgers * “You’re learning, growing, or digesting something about what you have as your connection to your higher being.” – Steve Rodgers

Links to Things Mentioned in This Podcast Episode: * The Alchemist * Lead to Gold: An Entrepreneur’s Guide Through Transition, Transformation and Evolution * Marshall Goldsmith’s book Triggers: Creating Behavior That Lasts--Becoming the Person You Want to Be

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“Quality is the new SEO.” – My guest today gave me today’s headline and so much more content for you to help you with your business.

Find out how to get more leverage out of the work you are putting into your business and writing!

A few exciting highlights include:

• Find out why giving away your knowledge for free is a good thing.
• Learn more about content auditing!
• How can you revamp your website for your followers?
• Find out how you can score a free e-book!
  -Learn about which psychological shifts are needed to attract more clients!

Take Action Now! 1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now 2. Check out Todd’s website for great (and Free!) content- com

Guest: Todd Tresidder graduated from the University of California at Davis with a B.A. in economics and a passion for creating successful businesses. A serial entrepreneur since childhood, Todd went on to build his own wealth as a hedge fund investment manager before “retiring” at 35. He grew his net worth from less than zero at 23 to the point of financial independence just 12 years later.

Todd has maintained his wealth by remaining an active investor and utilizing statistical and mathematical risk management systems for investing. Through his website at FinancialMentor.com, he teaches advanced investing and advanced retirement planning principles. Take the next step beyond conventional financial advice and discover what works, what doesn’t, and why, based on years of proven experience.

Great Quotes:

• “I focus on the advanced topics that are explained well; or covered at all.”– Todd Tresidder
• “A lot of what’s taught is a dangerous half truth.” – Todd Tresidder
• “Once you understand that deeper level, you can produce better, more consistent results.” – Todd Tresidder
• “You take those principles and you apply them with how you structure your life and your wealth and it works.” – Todd Tresidder
• “If you’re truly a subject matter expert, give it away and help people.” – Todd Tresidder
• “Most people’s website is just a rough draft of their writing.” – Todd Tresidder
• “There’s really no other way of doing other than stepping forward blindly; you just have to start.” – Todd Tresidder
• Your audience will define the product for you.” –Todd Tresidder

Links to Things Mentioned in This Podcast Episode:

• Budgets are Sexy
• Screaming Frog
• Buckmintster Fuller

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Education and Entrepreneurs…a Love Story.

This week I was able to combine my two favorites with my guest. We dive into how to make your course more effective, finding your purpose with three men and a beer and thinking like an adult learner.

A few exciting highlights include:

• Why was Laura in L.A. last weekend???
• What is the campfire effect and how does it apply to your online course?
• Course completion rates are about 3-5% for entrepreneurs’ online courses. How can Dr. Carrie help you get to 90%?
• Hear about how a traumatic experience in Dr. Carrie’s youth and resulting selective mutism plus dyslexia lead to a significant set back in school. Then, what made the difference in 5th grade that lead to her achieving the highest test scores?
• What led to Dr. Carrie’s passion for education?
• How did three men in a bar change the course of Carrie’s life (to all our benefits)?

• What are 4 tangible ways to improve your course effectiveness for students? Hints…

• Application

• Thinking Differently
• Length of Time

• Choose Your Own Adventure (+ the Likert Scale)

• How the Course Success Summit can help you if you have an idea for a course (and want to know how to create it best) or a course already (and want to know how to sell it more effectively!) http://copythatpops.com/CourseSummit

Take Action Now! 1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now 2. Course Summit: http://copythatpops.com/CourseSummit 40+ World-Changing Entrepreneurs Reveal How to Create, Market & Sell Your Online Course AND Use It to Build A Business.

Learn How To Create, Market, Sell Your Online Course From Experts Who’ve Done It. October 18-29th $997...get free here
Yes, the recording for each session will be available for 3 days following the session. Watch it anytime at your convenience during those 3 days, or you can purchase to get access to the interviews & bonus material forever.

FREE TICKET! Although Most conferences cost thousands of dollars, i'm gifting you a FREE ticket because we know how valuable the material is. But you must take the first step and claim your ticket. Each presentation will stream free for just 3 DAYS, and then it will be locked up in the Online Course Success Summit Vault.

HACK YOUR LEARNING CURVE: Discover Years of TOP Business Knowledge, Experience, and Building Strategies directly from people who've done it. Most people spend years trying to "figure it out"-

Why waste time experimenting when you can learn directly from people who've down exactly what you want to do?.....straight from the source.

The speakers we've hand-selected will empower you by teaching you what really works.... so you can create, market, and sell your first online course - and use it to grow a business.

Action-Step Packed Presentations:
Presentations with TOP creators & entrepreneurs.

No Boring Talking Heads You get to see the expert speakers and we have a real, raw, authentic conversations about in depth topics, powerful takeaways, and actionable advice so you can build your business.

Guest: Dr. Carrie Rose is an Educator, Entrepreneur, Marketing Influencer, and Keynote Speaker, notably one of Huffington Posts Must Follow Women Entrepreneurs in 2017.

She holds an Ed.D in Educational Leadership from the University of Central Florida, wrote her doctoral dissertation on Professional Development, and is best known for her innovative teaching strategies & methodology, her current research is in course completion rates & connecting online course development with The Science of Learning.

Her methods have been shared with Neal’s Yard Remedies, The National Main Street Organization, JetBlue and more.

Currently, she works with entrepreneurs, online marketers, and businesses around the country to provide the highest quality of learning strategies with the greatest amount of impact on a variety of different platforms.

"I believe everyone should be given fair opportunities and the tools to build a life worth living." - Dr. Carrie Rose

Great Quotes: * “I build courses but I do it with a twist.” – Dr. Carrie Rose * “We tend to perpetuate old habits.” – Dr. Carrie Rose * “We tend to do things over and over again.” – Dr. Carrie Rose * “You can find divine intervention wherever craft beers are sold.” – Dr. Carrie Rose * “We’re trying to put our life’s body of work into these courses and it’s not necessary.” – Dr. Carrie Rose * “Three to five minute videos; keep it short.” – Dr. Carrie Rose * “Pretend that you’re in the shoes of the person that is trying to learn.” – Dr. Carrie Rose * “Know your objective.” – Dr. Carrie Rose * “Buying courses is a gamble.” – Dr. Carrie Rose * “You’re selling trust.” – Dr. Carrie Rose * “If you don’t sell your course it serves no one.” – Dr. Carrie Rose

Links to Things Mentioned in This Podcast Episode: * Think and Grow Rich: The Legacy movie premiere * Rich Dad Poor Dad by Robert Kiyosaki * Campfire Effect by Chris Smith * Thinkific * Likert Scale * Greg Hickman * Jay Baer * Ian Garlic * Brad Martineau 6th Division * M.A.R.T. Goals * Pat Flynn Smart Passive Income * Ethos, Pathos, Logos

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Shownotes for Shockingly Successful Course Creation Psychology with Dr. Carrie Rose

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Words (even if few) really do matter! Here's a quick tip on writing preview text or snippet copy that captivate the reader immediately... even if they only see the first few words on a Google search or in iTunes!

A few exciting highlights include: - How to think about engaging your reader and listener in just the first few words of your short copy.
- Meta descriptions: what they are, how to update them, and ways to leverage their effectiveness keeping psychology in mind.
- How to use a free plugin to improve your meta data, snippet text copy, and more!

Take Action Now! 1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now!

The Psychology of Snippet Text: Here are the (loose) transcripts from this episode, in case you'd like to read as you listen or see the images referenced during the show:

Welcome to Copy That Pops!...I’m your host LaptopLaura.

And lately we’ve had some great but LONG interviews with a heavy focus on book writing. I wanted to share a short episode with you around psychology of a spot with very short writing..

And that is a ‘snippet’ or ‘preview’ text. We’ll look at two examples to demonstrate...but keep this in mind for any spot where just a short bit of text is displayed….

Two examples:

• 1. Episode description in itunes for podcasts
• 1. Meta description / snippet text for blog posts
  2. Install Yoast SEO plugin (free version)
  3. Let’s you see -- when you scroll down on a post -- a ‘snippet preview’ or what ppl will see when your post shows up in google search
  4. You can put in a focus keyword and see an analysis of how that post is doing SEO-wise
  5. Here’s a screenshot of what a recent podcast episode post looked like with the Yoast plugin … this is episode 88 with Marc Mawhinney called “Profitable, Polarizing, and Proud Coaching [No Paid Advertising Required] with Marc Mawhinney”

Some good things it tells me are…
[Laura reads from some of the green items in the photo below]

Some bad things I can improve are…
[Laura reads some items in red and orange from the photo below]

So, before making any changes to the post, i just added a keyword of “coaching”...that’s a bit too broad for great SEO, but I’m going to use it in this example because it’s a keyword that showed up in the title already.

Now, it gives me even more advice for how to improve like:

The big one for our purposes on this show today is “No meta description has been specified. Search engines will display copy from the page instead.”

So, right now it reads: “Story: 10 seconds left in the game…”
This isn’t terrible, but the keyword “coaching” doesn’t appear...and maybe we don’t want “Story:” to be in that...

So, let’s change the meta description to

Now I’m getting more green lights showing that things are more optimized for search engines. Plus, I tried to write the meta description in a way that would attract readers to want to click on the post to read more and listen to the show.

Keep in mind both bots for search engines and humans for being enticing!

If you want to learn even MORE about SEO...keep your eye out for an upcoming, in depth episode with Andrew Steven of High Voltage SEO. Where I know 20%, he knows 100%!

We are brewing up a podcast with screenshare and tangible examples you don’t want to miss!

Links to Mentions in This Podcast Episode: * Copywriting for Podcasters * Yoast SEO Plugin * Marc Mawhinney Interview

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High energy, incredible insights, and loads of experience are the ingredients for this week’s interview!

From beginning to end you will not want to miss out on my conversation with a 10-time #1 International Best-Selling Author! Find out how to put business behind your book with Trevor Crane!

A few exciting highlights include:– Mentors, meeting your mission, and powerful marketing messaging — we cover it all.
– 4 questions you NEED to answer in order to write a successful book
– When is the best time to write your book?
– Learn the first step in successful book marketing!
– How can writing actually help with ADHD and PTSD?
– Find out the SECRET SAUCE behind Trevor’s journey from struggling to write his first book to 10x best-selling author.
– Learn about his 9-time Best-Selling Author daughter!! Yes, she’s just 10!! What’s your excuse again? :-p
– Get ready to take notes on the knowledge dropped in this episode! Plus, Trevor has a generous special offer that involves free copies of books and an in-person event around publishing.

Take Action Now! 1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! 2. Check out Trevor’s new book, Big Money With Your Book Without Selling A Single Copy 3. Get two tickets (worth $1,000) free to the Epic Author Summit

Guest and Company: Trevor Crane is a ten time #1 international bestselling author and the founder of Epic Author Publishing. He is the also host of the GreatnessQuest.com podcast and the founder of TheGreatnessNetwork.com. Trevor’s mission is to help people take their LIFE and their BUSINESS to the next level – no matter how successful they already are.

Since 2003, Trevor has been a trusted business adviser, coach, and mentor. He is president of Stepup Strategies, Inc. and, together with his team, they help companies outperform, outsell, and outlast the competition through systemic and strategic consulting, coaching, training, marketing and support. He helps his clients generate MILLIONS OF DOLLARS in bottom line profits.

Trevor leads mentoring and mastermind programs for service based professionals and entrepreneurs with his wife, Robyn Crane.

Trevor is also a sought after speaker, trainer, and coach. His unique commonsense approach, along with his humor, wit, and infectious energy, allows him to connect with any audience.

Great Quotes: * “My biggest challenges were to figure out how to get over myself to publish a book.” – Trevor Crane * “The most important thing is finding the right mentor.” – Trevor Crane * “Just because someone is good at something, doesn’t mean they are good at teaching someone else how to get it.” – Trevor Crane * “A mentor is there not just to show you what to do, but what not to do.” – Trevor Crane * “It’s all about the mission of a book.” – Trevor Crane * “I want to help people make sure they meet their mission.” – Trevor Crane * “We help you master it so what comes out of your mouth makes sense!” – Trevor Crane * “If it takes you longer than a sentence to describe your book, then it’s too confusing.”– Trevor Crane * “Your best time to write a book is right now.” – Trevor Crane * “Your message matters and you should put it in a book.” – Trevor Crane * “The first step is marketing.” – Trevor Crane * “You can turn your book into your most powerful marketing tool.” – Trevor Crane * “I believe there is a business behind your book.” – Trevor Crane

Links to Things Mentioned in This Podcast Episode: * Super Kids Books * Willy Wonka and the Chocolate Factory * The Four Hour Work Week * Tony Robbins * Trevor Crane

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Shownotes for 4 Questions You Must Ask to Write a Big Money Best-Selling Book with Trevor Crane

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We’ve got an expert in self-publishing today all the way from the U.K.! Tim Lewis is a 6-time author and pro podcaster who is ready to dish book writing advice and dispel myths around self-publishing.

And today’s interview is a great example also of getting more active on social media! Find out how I met today’s guest online!

A few exciting highlights include: - Can you guess on which social media platform did I meet today’s guest??
- Find out where Tim and I had our first meet-up with other podcasters!
- Tim breaks down why it’s so important to get the first draft done!
- How to increase sales with the help of Amazon!
- Tips on marketing your book! First timer in the self-publishing game? Tim has some great ways to improve book marketing!
- Apple vs. Kindle?!
- Selling your book nationally vs. internationally

Take Action Now! 1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! 2. Begin Self-publishing.com – Tim’s website! 3. Check out Tim’s books!

Guest: Tim Lewis (@stonehampress) is the author of six fiction books, host of the Begin Self-Publishing Podcast and Social Media Marketer.

With over 18 years experience in IT development and management in Financial Services Industry, Tim is now working in the world of writing fiction and publishing, looking to provide solutions for other self-publishers.

Company: Stoneham Press Ltd (@stonehampress) is a London-based company formed to publish books by its founder and provide services and tools to self-published authors to allow them to publish, market and manage their publications more successfully.

Founded by Tim Lewis (publishing under his full name Timothy Michael Lewis), Stoneham Press is dedicated to providing information and services to other self-published authors.

Tim is the host of the Begin Self-Publishing Podcast – which you can find at beginselfpublishing.com.

Great Quotes: * “Getting that first draft out is very important.” – Tim Lewis * “Once you have the first draft done it means that you then have a project that you’re working on and your much more likely to get it finished.” – Tim Lewis * “How you start self-publishing depends a large amount on what you are trying to achieve.” – Tim Lewis * “Most of the money is in e-books.” – Tim Lewis * “The actual margins in book store distribution is actually very, very, very low.” – Tim Lewis * “Amazon in terms of e-books are not that big in the rest of the world.” – Tim Lewis * “Success breeds success.” – Tim Lewis * “Amazon itself is a marketing engine.” – Tim Lewis * “If you can get that jumping up from category to category and get more and more sales, Amazon itself will generate sales for you.” – Tim Lewis

Links to Mentions in This Podcast Episode: * Stoneham Press * Podcast Movement 2018 * Scrivener * Write, Publish, Repeat * Create Space * Kindle Direct Publishing (Amazon's KDP) * IngramSpark * KOBO * NOOK from Barnes and Noble * Smash Words * Draft2Digital * PublishDrive * StreetLib * Instafreebie * Publish on Apple * Book Bub * Fiverr * UpWork * Vellum (for Mac) * Reedsy

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Shownotes for How to Begin Self-Publishing with Tim Lewis

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Sales psychology. Do you have to be born good at it? Or, if not, how can we all improve our sales — the right way!?

That’s the theme behind this week’s interview with esteemed guest, the Hardcore Closer Ryan Stewman! He takes a no B.S. approach to life and today reveals valuable tips, tricks, and practices to get you mad profits using smart sales psychology in your writing, phone conversations, and even text messages.

A few exciting highlights include:– Details of Ryan’s childhood and how he got into sales.
– Are people born a great salesperson or can it be learned? (You’ll love Ryan’s thoughts!)
– How do customers make a buying decision?
– Even if you are a terrible salesperson, how can you still close all your deals?
– Why both empathy and confidence is key in sales!
– What every person selling something should do (but hardly anyone does).
– Preparing to hear “no” when selling your product… what’s your response? Why is it important to write certain things down before the call?
– How to truly understand your product in order to sell it confidently.
– Gaining higher quality leads.
– How to write with sales in mind via text and other avenues relevant today.
– Ryan’s written over 1500 blog posts and open to new ideas for content!

Take Action Now! 1. Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now! 2. Check out Ryan’s website full of VALUE all around effective sales, sales scripts, and a couple of books for free! HardcoreCloser.com

Guest: Ryan Stewman Ryan Stewman, CEO and Founder of Hardcore Closer and Break Free Academy, is a 4x (no, 5x!) best-selling Author, Motivational Speaker, Sales Coach, Podcast Host, Blogger and all around Entrepreneur.

He’s also a regular contributor to Forbes, Entrepreneur, Addicted2Success, Good Men Project, Lighter Side of Real Estate, Huffington Post, and more.

Ryan is best known for consulting with alpha personality business owners on rapidly growing their sales through the use of strong marketing and advertising.

With his no B.S., ‘take action’ approach, Ryan has been able to help high income and high net worth performers make adjustments in their businesses that unleash windfall profits. In the day and age of sales trainers advertising their success by bragging about the private jets and expensive cars they’ve been able to purchase themselves, Ryan prefers to brag about the mansions and exotic cars his clients have been able to purchase through the utilization of his teachings.

His programs have propelled numerous clients from 5 and 6 figure incomes to 7 figure a year earners, and he has a new group he’s working on each year in his top tier program “The Tribe.”

It doesn’t matter if you are selling cars, homes, financial services or consulting, Ryan’s sales mastery can help you generate higher quality leads, increase your closing ratios, and show you how to charge premium fees for the items you sell.

PASSION STATEMENT“I help Salesmen increase their profits by teaching them skills through coaching, consulting courses, etc. Many of us in sales come from a broken past or humble beginnings. I’m passionate about my work because I’m one of them. It’s my mission to help those who came up from nothing and those on the rise to break through the socioeconomic barriers that their past has put in front of them, and help them achieve their goals. I love the sales community.”

Links to Mentions in This Podcast Episode: * Melissa Sue Tucker’s episode! * Zig Ziglar * UpWork * Tommy Boy (sales movie) * Pursuit of Happyness(sales movie with Will Smith)

Check out Ryan’s Best-Selling Books!

1. (2017) F*ck Your Excuses
2. (2016) Elevator to the Top
3. (2016) Bulletproof Business: Protect Yourself Against The Competition
4. (2015) Kick Ass – Take Names, Emails and Phone Numbers
5. (2015) Hardcore [c]loser

Great Quotes on Sales Psychology: * “Words really do matter.” – Ryan Stewman * “If you go to any organization, the sales people are usually the ones making the most money.” – Ryan Stewman * “I’ve been confident my whole life that if I can learn something, I can sell it.” – Ryan Stewman * “I think everyone’s an awesome sales person; they just aren’t selling what they should.” – Ryan Stewman * “The consumer makes a decision on empathy and your confidence, not theirs.” – Ryan Stewman * “They are relying on your intelligence and your confidence to make a decision.” – Ryan Stewman * “Diagnose somebody, let them know you understand the diagnosis and offer them a solution.” – Ryan Stewman * “You need to write down a list of reasons that someone would need or want your product.” – Ryan Stewman * “I’m selling the mid-life crisis, not the corvette.” – Ryan Stewman * “When you write them down they become real.” – Ryan Stewman * “It’s just them giving you resistance and you already have your rebuttal.” – Ryan Stewman * “He who speaks the least earns the most.” – Ryan Stewman * “How will [a customer] ever know if you’re empathetic if they haven’t told you what the problem is? So you have to ask questions to uncover those problems.” – Ryan Stewman * “I make the audience feel like they’re crazy for not taking me up on it.” – Ryan Stewman * “Ain’t nothin to it but to do it.” – Ryan Stewman * “Your book doesn’t have to be perfect.” – Ryan Stewman * “It’s crucial to learn how to build funnels and how to blog. And a book is a part of that….You’ve got to learn to sell that way.” – Ryan Stewman

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Shownotes for Mad Profits Using Smart Sales Psychology with Ryan Stewman

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Get stumped what to write, talk, or record about next? "Writer's block" is real!

How about podcasting? Have you thought about starting your own show or getting interviewed on others?

Look no further than this week’s episode with a bona fide podcast pro and consultant who has not one, not two, but FOUR podcasts of his own!

But even if you don't care to start your own podcast, Yann Ilunga's tips on never running out of content ideas, repurposing, and becoming a better communicator are invaluable.

A few exciting highlights include: - How Yann first got into podcasting (and where that intersected with his passion for music)
- Where Yann is from, and where he is currently living! Neither place is in North America.
- How to use your podcast (or one that you are a guest on!) as a business asset!
- Find out ways to NEVER run out of content ideas!
- Repurposing your content and expanding your reach
- How to become a better communicator
- What is the Podcast Success Summit and how to attend for free. 

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Shownotes for How to NEVER Run Out of Content Ideas with Yann Ilunga

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Have you ever wondered about the power behind words?

The word “because” in particular can prove to be a great boost in your business but you have to listen to this quick tip to find out how!

A few exciting highlights include:

• Find out how powerful one word can be!

• Does it matter when the stakes are higher?

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10 seconds left in the game and who do you look to for help??

Your Coach of course!

Today’s conversation is with a coach’s coach! There is also a Secret Coach’s Club that you can get into, but you have to tune in to find out how!

A few exciting highlights include:

• Find out how Marc handles the haters!
• Learn which is worst – a hater or a frenemy?!
• Gain incredible insight from an expert on how to help others build their business!

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Shownotes for Profitable, Polarizing, and Proud Coaching [No Paid Advertising Required] with Marc Mawhinney

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From homeless and $0 to helping others hit over $1 million dollars...this week’s guest is truly an expert in his field!

He drops so much knowledge on everything from psychology to your purpose and journey.

Take a listen to my conversation with Akbar Sheikh for some inspiration and incredible takeaways.

A few exciting highlights include:- Check out Akbar’s FREE Masterclass!
- Order Akbar’s Best-Selling book now!
- Find out more about “EPOP”
- Gain some insight on writing your best copy! 

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Shownotes for Homeless to 2 Comma Club and #1 Multi-International Best-Selling Author with Akbar Sheikh

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Have you ever been standing behind that velvet rope at a club anxiously waiting to get in?! I bet you didn’t think you could apply that thought to your copy or your business…well you can!

Check out this week’s quick tip and find out how!

A few exciting highlights include:

• Halo Effect
• Bandwagon or FOMO Effect

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Shownotes for 7 Effective Ways to Apply 2 Psychological Principles to Your Copy and Business

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Gary V. is on FIRE! Check out one big takeaway on sales versus marketing that you have to implement if you want success today, tomorrow, and beyond!

A few exciting highlights include: - Sales vs. Marketing?!
- How are you improving and growing your brand?
- Keep leaving me feedback and let me know what you think of the show..the good and the bad!

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Becoming a #1 International Best-Selling Author? Healing a dog with music? Moving abroad with two cats?

Yep! Those are just a few topics that Tom and I discuss in this dynamic and entertaining episode!

Plus…Tom has a special place on literally every episode of Copy That Pops!

Whaaaaat?
Tune in to find out where!

A few exciting highlights include:– Music Producer turned Best-Selling Author! Tom reveals how he hit bestseller on Amazon and shares his advice for new business book authors.
– Considering a one-way trip to work abroad as a digital nomad? Tom Camp is living in Thailand and has helpful advice.
– How to write a best selling book in 8 weeks or less and self publish it without stress.
– What is a Kindle publishing bestseller? And tips to write a bestselling book from Tom and Laura.
– Find out what it’s like in my Amazon best-seller course (now called Biz Book Secrets Masterclass, which lays out how to write, selfpublish, and market a bestseller on Amazon in under 8 weeks) from someone who just went through it with huge wins.
– Keep leaving me feedback and let me know what you think of the show and you may hear a shoutout from me in a future episode! [Even if they aren’t nice…haha].

Take Action Now! 1. Read how to improve your copy, if you’re a podcaster. #1 Amazon Best-Selling Book 2. Take the FREE 5-Day Training for How to Hit #1 Best-Seller on Amazon WITHOUT Experience or Ad Budget 3. Check out Tom’s #1 best-selling book: The Gain Changer: A Foundation To A Better Mix

Guest: Tom Camp has been recording since the days of 4-track tape machines. Obsessed with music, Tom has been a recording artist, producer, mix engineer, and even co-hosts Recording Studio Podcast. To say that he is dedicated to music is an understatement.

“I understand the significance of your music, your recordings, and your art. It has always been my belief that when the world gives you a gift, that it is your responsibility to give that gift back to the world. Music is your gift and I want to help you share it.”

As a result of taking Biz Book Secrets, my Amazon Best-Seller book courseon how to write a great nonfiction book in his niche, Tom can now add International #1 Best-Selling Author to his profile and biography.

Watch This Podcast Episode Via Video with Best-Selling Author, Tom Camp! Great Quotes: * “That’s what is so beautiful about the time period that we live in! You can create meaningful relationships with people through the connection of the internet!” – Tom Camp * “When you love doing something it’s really hard to charge for it and to charge accordingly.” – Tom Camp * “Everything seems like it can be a great opportunity. I think everything does have the potential to be a great opportunity, but there comes a point where you have to focus and make sure that everything you’re doing falls under that umbrella [your primary goal].” – Tom Camp * “For anyone that’s writing a self-help book think about what you could’ve used, where you were lost, and what is that big thing that you could give yourself back then if you had a time machine.” – Tom Camp * “If you invest enough in them they will care enough to invest in you. I never had to ask anybody to check out my music because I already built up a personal relationship with my audience. By the time I would even think to ask they had already done it.” – Tom Camp * “If you invest enough in them, they will care enough to invest in you.” – Tom Camp * “It was a big lesson to see the power of personal investment.” – Tom Camp * “Audio is magic.” – Tom Camp * “Artists are 10% ego; 90% insecure.” – Tom Camp * “Give to the audience; serve them first.” – Tom Camp * “You have to try and fail at every single thing you do.” – Tom Camp * “Niche down as far as you possibly can.” – Tom Camp * “Get the course and just do it; don’t waste time.” – Tom Camp * “You have to start somewhere; one step at a time.” – Tom Camp * “You win or you learn.” – Laura Petersen

Links to Things Mentioned in This Podcast Episode with a New Best-Selling Author: * Check out Tom’s website if you need music, audio work, or a website built: Tom Camp Media. * Follow Tom’s Thailand journey! * Think & Grow Rich by Napoleon Hill * Four Hour Work Week by Tim Ferriss * Check out my Free Facebook group helping people with their future best-selling authors! * Tom’s Digital Recording School * My conversation with Melissa Sue Tucker! * Interviews with John Lee Dumas #1 and John Lee Dumas #2 (a.k.a. JLD) * JLD’s Mastery Journal (what I shipped to Tom in Thailand that helped him stay focused while writing his Amazon best-selling book) * Interview with International Best-Seller and 2 Comma Club winner Akbar Sheikh * Amazon KDP = Kindle Direct Publishing * Bryan Harris’s Rapid List Building Course

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Shownotes for #1 International Best-Selling Author and 'Gain Changing' Takeaways with Tom Camp

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What does it take to sell your business? Ever wondered who helps people navigate the transition of such an important investment?!

Look no further than my guest on today’s episode - David Barnett!

You will gain some incredible insight and knowledge from this business consultant who encourages you to invest locally and reveals valuable tips around writing a business book.

A few exciting highlights include:- How to use your specific expertise to help your business
- Learn what it means to invest locally!
- Tiny investments can have big rewards
- Get some insider tips from the author of 6 books!

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Shownotes for Psychology of Buying And Selling a Business with David Barnett

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Get ready to be inspired today by someone who is not even old enough to vote!

Today’s guest is truly a Rock Star in the making...with a compelling message! Mia Rocks shares her songwriting process, the psychology of overcoming bullying, and how to pursue your passion despite all obstacles.

A few exciting highlights include: - Age is just a number! You'll be surprised when you hear how old (or young!) Mia Rocks is!
- Get some insider tips on songwriting and how it may be connected to your own writing process in business.
- Details of a campaign through music to take a stand against bullying.
- Why you should share this episode with all the young people you know.

Read More: Shownotes for Writing & Psychology Tips from Singer-Songwriter Mia Rocks

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So many tools, so little time.

Are you ready to self-publish that book but need some help understanding the tools out there to get you over the final hurdle?

Look no further for some quick assists in today’s episode!

A few exciting highlights include:

• 6 platforms to help you self-publish your book
• Check out our Facebook page for ideas and support while working on your book

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What's hot this summer? If you guessed Jennifer Lawrence, you're not wrong.

But title generators deserve a nod too!

A few exciting highlights include: - If you're listening to us in America, Happy Independence Day!
- A title (or heck, even content!) generator tool you need in your life!
- Considering becoming an Amazon best selling author? 

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Just follow your North Star..

…hopefully it brings you to my latest conversation with Jessi Honard, a bonafide nerd of words! Jessi’s business follows her purpose by helping entrepreneurs build their purpose driven brands.

Take notes on how to improve those copy skills.

A few exciting highlights include:- Can you guess where I'm located during this episode--> Hint, it's not Cali ;)
- My Amazon Best Seller course is now live!
- Copywriting Character Quiz (free from Jessi)
- Jessi is my first 2nd round of interviews! We may make this an annual podcast!
- Tune in for some awesome freebie advice! 

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Shownotes for The Return of the Word Nerd with Jessi Honard

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Let’s apply the psychological principle of ‘reciprocity’ to business.

Heck, this quick tip applies to everyday life too!

A few exciting highlights include:

• My Amazon Best Selling author course is now live! copythatpops.com/bestseller
• Principle of Reciprocity and what it means for you!
• Throwback Tuesday with Episode 001 and Evolutionary Psychology where we talked about  “3 Seconds Is All You Get – The Psychology of Why Landing Page Optimization Matters”

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Shownotes for Quick Psychology Tip: What Goes Around Comes Around (In A Great Way!)

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Testimonials! We all want them don’t we?!

Tune in for great tips to help you enhance and improve your testimonials on your landing pages.

A few exciting highlights include:

• My Amazon Best Seller course went live last week!
• Improve your testimonials
• 5 Tactics to get better testimonials 

More Detail and Link Outs:
Shownotes for Quick Copy Tip: How to Get Terrific Testimonials

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Gemini birthday girls on the podcast today!

Meghan Alonso joins me today for the interview she is a woman of many talents! Salsa dancing on America’s Got Talent, former gymnast and helped train U.S. Olympic pole-vaulters! Along with that incredible resume, Meghan is also
IMUA! (Find out what it means in our interview J)

A few exciting highlights include:

• Win a Pitch Makeover!
• What makes a great pitch?! Or a bad one
• 5 Tips for a great pitch!
• CopyThatPops.com got a facelift!

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Can you say “Welcome” in German?! Our guest today can...but that's not all...

Felix Hartmann shares with us about how to be an Amazon Best-Selling author in fiction, a master debater, a CEO of a new disruptive crowdfunding company, and a native-sounding English speaker.

A few exciting highlights include:

• You will never believe how old Felix is! Listen to my introduction of him and guess his age before I reveal it.
• Shout out to Corinne Wilhelm who messaged me on Instagram - long-time listener of the show and runs Byte Sized English out of Berlin!
• Find out which one of us was a national debater in high school!
• Check out our video version of this interview too! [Click "Shownotes" below or go to CopyThatPops.com/075]
• What is extemporaneous speaking?
• Learn some tips on how to improve your writing, non-fiction, and debating!
• Felix shares great tips on how to have a successful business by hiring great help
• Let me know where you are listening from each week!

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Shownotes for Debating, Novels, Crowdfunding, and Pronouncing the Letter "R" with Felix Hartmann

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Are you ready to watch this podcast while you listen? Today’s podcast I decided to start adding the video component!

You are going to really enjoy my conversation with Calvin Wayman and get some great advice on hitting Amazon best-seller!

A few exciting highlights include:

• Video podcast today!
• Advice on writing/communicating to hire online workers
• Advice on writing your own book and trying to hit Amazon best-seller
• Find out how much protein is packed in a pumpkin seed!
• Bullet point of important topic discussed 

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Shownotes for From Awkward to Awesome, The Psychology of Connecting with Influencers & Getting Your First Book Published with Calvin Wayman

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I need your help!

Today’s episode is a quick request from me to you! Tune in to find out!

A few exciting highlights include: * New Twitter and Instagram handle! - @LaptopLaura * Who is Ms. P?! * Check out the transcripts below from today’s episode!

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Shownotes for Help! 2 Important Questions For You

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INSTAGRAM Today’s quick copy tip is about using hashtags to help you grow your online community! Learn more about my Instagram page and my dog Tuck! #Chillastuck A few exciting highlights include:

• When did Instagram begin?
• Learn some fun facts about the history of Instagram!
• Quality use of hashtags

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Can you believe we just passed our 1 Year Anniversary of our Copy That Pops Podcast?! So many memories and experiences that I am so grateful to share with you guys.

Today’s guest is an E-Commerce expert, serial entrepreneur and author, Connor Gillivan. Our conversation digs into Amazon, virtual assistants and so much more!

You will not want to miss this great conversation!

A few exciting highlights include:

• Entrepreneur bug begin for Connor in high school!
• Drop Shipping with Amazon
• Connor discusses why he decided to become an author!
• We hear some great tips on how to have a successful business by hiring great help!
• Teleportation??

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Leverage messenger bots the right way.

This interview is with a true expert in many industries including digital marketing! Ian Smith shares incredible knowledge and experience all about leveraging a new tool to grow your business that is getting significant engagement and offers big opportunity to early adopters.

Oh, and we talk about Korean Pop music, how marketing is like dating, and there may even be mentions of Justin Bieber, Warner Brothers, and Donald Trump! Listen to find out more...

A few exciting highlights include:

• Remember episode 068?! Here it is if you want to get a quick refresher! CopyThatPops.com/068
• Find out Ian's connection to Korean Pop Music! (Is he fluent in Korean?)
• Check out Ian's website - IanSmith.co
• Quantum Media - a multi-million dollar digital marketing agency with Kevin Harrington, an original shark from Shark Tank
• DigitalMarketer.com
• Click Funnels
• How is marketing like a relationship (warning: 'sex' is involved in this metaphor)
• Messenger Marketing - Ian discusses great techniques for you and your business!
• Evolve Products on Facebook

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Shownotes for Sex, Facebook Messenger, and Rock & Roll with Ian Smith

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Time for a super quick copy tip that is sure to save you time for your business! Who doesn’t want extra time?!

A few exciting highlights include:

• New Twitter and Instagram handle! - @LaptopLaura
• If This Then That- IFTTT.com

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Show notes for Quick Tool Tip: If This Then That

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Can you see me guys?? I just went live on Facebook and turned it into a podcast!

I am excited to repurpose this Facebook Live video and kill two birds with one stone!

Check it out for some insight into the power of using Facebook to increase your audience and engagement.

A few exciting highlights include:

• Pat Flynn meeting group opening up for locals in San Diego area
• The effectiveness of Facebook Messenger Marketing and why you should do it
• Many Chat tool—Manychat.com
• Chat Fuel
• Teaser podcast before Episode 70 with Ian Smith
• Repurposing content and turn it into different forms for multiple audiences

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Have you been thinking of a cool and quirky name for your business accounts or twitter handle? Like Laptop Laura?! You will not want to miss out on my conversation today with our guest!

We talk about some amazing ideas that can really put into perspective the power of copying and traffic and leads.

Laura and Lindsey are on the opposite edges of the country talking! Can you guess where??

A few exciting highlights include:

• Discussed how to turn new information into lessons and apply them to your business.
• Find out how Lindsey got the idea for the nickname “One Click Lindsey”!
• Find out what makes a great landing page!
• The value of keyword research with your blogs and websites
• Learn how to nurture your traffic and increase your leads!

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Show notes for Landing Pages, Email Nurturing, and Lead Magnets - BOOM! with One-Click Lindsey

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Have you ever wondered what causes people to hit click?? Struggling to get conversions??

Don’t miss this incredible discussion on the psychology of marketing and how you can increase your web traffic and increase those conversions!

A few exciting highlights include: - Find out about A/B testing and conversions- How can it help you and your business?!
- Any ideas on how to still enjoy coffee while being Vegan? Creamer substitutes are welcomed!
- Hawthorne Effect-Do you behave differently when you know you are being observed?
- Major trend of rotating banner on websites and its effectiveness
- The psychology of color
- Headlines and buttons on a page layout and how to use them!
- Find out how you can learn more about your audience!

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Shownotes for Psychology of Page Optimization with Chris Dayley

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Are you in search for more sales? More leads for your growing business?
Listen to this new episode about a super quick and easy social psychology tip that can help you increase your sales!

Take a listen, you will not want to miss out on this one!

A few exciting highlights include:

• Foot in the door phenomenon
• Doing a small task for someone may lead to the belief and commitment of doing more for them
• Door in the face technique
• Asking for a huge request can lead to getting a smaller task completed

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Shownotes for Quick Psychology Tip: Foot-in-the-Door and Door-in-the-Face Applied to Biz

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Have you ever considered writing a book??

Today’s chat is with an incredibly successful entrepreneur who started his first business at 18 and was bringing in six figures by 19!

He now owns multiple organizations including a coaching program along with his wife, Angela. You do not want to miss our conversation.

A few exciting highlights include:

• You’ll remember Stephen from Episode 043 as a contributor to my book!
• Stephen hit six figures - $213,000.00 of income at age 19.
• Stephen currently has 10 corporations and 150 employees.
• Helping people create business with a “What if” concept
• Mastermind Experience, an online coaching journey that helps people develop a business that produces income!
• 4 Barriers that keep entrepreneurs from success
• Don’t be afraid to just ask!

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Shownotes for Overcoming Entrepreneurshit & Writing a Book with Stephen Dela Cruz

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$96,250.00!!  In one email over one weekend, Terry Dean made that exact amount of money!  You will want to listen to my interview with Terry to gain some incredible insight to his success!

Terry Dean went from delivering pizzas for Little Caesar’s to becoming a highly successful internet and business coach.

I got to pick his brain for some great information and simple tips to add to your business or blog! 

You do not want to miss out on this conversation.

A few exciting highlights include: - Consider including personal stories in order for you to grow your relationships!
- Great discussion on why keeping an email list is so essential! Keywords—Income Stability!!
- More content vs. Less content

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Shownotes for $96,250 from One Email by a "Grandfather" of Internet Marketing, Terry Dean

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"Electric Cars" or "Electrical Vehicle"??

Have you heard of Google’s Keyword Planner? 

If you use the internet for your business, podcast, or blog (who doesn't!? :)), you will want to check out my quick copy tip!

It is worth it to set this up!

A few exciting highlights include:

• Keyword Planner by Google

• Is it easy to set up? Listen to find out!

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Show notes for Quick Copy Tip: Google's Keyword Planner Tool Example

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Have you been thinking whether you should 'get personal' in your business? With your brand?

You need to. 

In this episode, I go out on limb and share some truly personal opinions about controversial issues.

After attending an amazing (private & elite!) mastermind a couple weeks ago, it was solidified in my mind that we want to repel some people. We want to share authentically. Polarization actually brings others in closer.

A few exciting highlights include:- Stories are at the root of human communication.
- I share personal stories (and strong opinions) with you today...this is a first!

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Shownotes for Quick Copy Tip: The Polarization Edition - ONE Takeaway From Exclusive Mastermind in Orlando

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From getting bullied, to professional tennis, to working to start a movement, Bhomik Saini shares his story from India to Iowa and beyond, and how mindset is so important to success in any stage of life or pursuit.

A few exciting highlights include:- Where am I recording this episode from? You’ll never guess!
- I am holding a seminar on repurposing content for podcasting. (On international waters!)
- Guest today is coming to us from Ames, Iowa.
- Where does Bhomik dream of living?
- Why did Bhomik want to visit Iowa?
- Bhomik’s professional lawn tennis playing background!
- Plans to start a textiles company in New York
- Doing something out of his comfort zone! Writing a book.
- Why Bhomik started getting bullied in school and how he turned it into a win.
- How Bhomik rose to becoming a great player but lost friends.
- How an injury got him back on track with a real purpose.
- Why to stop complaining.
- An unexpected food analysis.
- Bhomik’s plans to start a movement.

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Shownotes for From Bullied to Inspirational with Bhomik Saini

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In this quick episode, I share a new resource I found to remove the background of a photo. So needed for us entrepreneurs!

Sometimes you really need a great image to go with your copy and it looks TERRIBLE if it doesn’t have a transparent background. Been there? Me too!

Listen to this to have professional looking photos using a free software.

A few exciting highlights include:

• How the software works [0:43]

• The free software I found called LunaPic [1:28]

More: Shownotes for Quick Pic Tip: Luna Pic Edition

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In this short episode, I talk about the success of one of my Facebook ads and what inspired the awesome copy that worked!

Listen to this if you’re looking to level up the success of your ads.

A few exciting highlights include:

• The story behind the success of my Facebook ad for a webinar 0:45

• Thinking as if you are in your target audience’s shoes 1:10

• The resource I used to inspire my copy 1:55

More: Shownotes for Quick Copy Tip: Facebook Ads Edition

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What’s the Psychology behind self-worth? How does it affect our success as entrepreneurs?

Cassie Jeans goes into detail on how she discovered a better mindset, increased her intuition, and uncovered the importance of self-worth.

Listen to this episode to learn how you can apply what she coaches - to your own life and work.

A few exciting highlights include:

• Cassie’s background that led to becoming a life coach

• How to be intuitive

• How to be clear with intention, boundaries, and more

• The Psychology behind and the value of self-worth

• An inside scoop to what Cassie does with clients and how you can apply it for yourself

More: Shownotes for Intuition, Self-Worth, and Abundance with Cassie Jeans

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The truth is we all struggle to master productivity, discipline, and focus. Even podcasting and online entrepreneurial legend John Lee Dumas of EOFire has.

But after lessons learned growing a multi-million dollar a year business, JLD shares what went into making the The Mastery Journal, his strengths, and his weaknesses. And how you can use it to achieve your top goals faster.

A few exciting highlights include:

• Where in the world is JLD when we record this?
• The "aha moment" he had to become an entrepreneur
• What to look for in a mentor (that's so important)
• The books John has published and one that is in the works
• Benefit of writing a book as an entrepreneur
• Wow, crazy success of The Freedom Journal last year! Nearly $500,000 raised.
• Behind the scenes of The Mastery Journal
• John’s biggest weakness revealed!

More: Shownotes for Mastering Productivity, Discipline, & Focus in 100 days with John Lee Dumas

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Do you struggle with having the right mindset? Our guest today talks about her love for fashion, the journey to start a clothing line, and the importance of mindset in building a business and writing a bestselling book all while still in college! You are never too old or too young!

A few exciting highlights include:

• Love for fashion

• The struggle to start a clothing line

• How to improve your mindset

More: Shownotes for 055: Building a Business and Writing a Bestselling Book While Still in College with Sabah Ali

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Are you a good writer?

Yes or no, there are ways to improve that will significantly help your business.

Boom and I discuss entrepreneurship, digital nomading, and tangible ways to become a better writer.

A few exciting highlights include:

• Why was I in Orlando this past week?

• The setbacks Boom had before jumping into entrepreneurship

• The different countries Boom has lived in [How many have you lived in? Tweet me!]

• What a digital nomad means for Boom

• The details of her new book

• Her best advice for writing and how you can improve right away

More: Shownotes for Writing Anywhere In the World with Boom Shikha

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Happy New Year! Is it dumb to do "resolutions"?

I ring in on this (hint: I don't agree with a lot of people on social media right now).

And I share 2 goals for this year that I'm working on around podcasting and applying my copywriting and psychology skillz to.

Looking forward to hearing about yours as well.

Read More:
Shownotes for Sharing 2017 Goals or "Resolutions"? [What are your thoughts?]

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Happy New Year's Eve! My last episode of the year is epic. I have the King of Podcasting on... John Lee Dumas!

He drops some value-bombs about episode scripting and question asking for podcast interviews. He dishes valuable insight to dominate your niche and grow an audience eager for your content.

And, Happy Birthday today to Brandon T. Adams!

A few exciting highlights include:

• How EOFire was created (Hint: it was originally called Entrepreneur On Fire and we talk about why he made the change to the shortened version and what were the pros and cons of this change)
• Selecting questions for your podcast interviews
• Understanding your target audience and providing meaningful content
• Using anchor points to repurpose interview content
• Sending an email pitch to a potential guest
• Optimizing your copy to be found in search engines
• Growing an engaged audience

Shownotes for The REAL Story Behind the EOFire with John Lee Dumas [Book Influencer Mini-Series]

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Having trouble growing your brand?

In this episode, Michael O'Neal discusses using a podcast to grow your brand and the power of words when developing a podcast or business name.

A few exciting highlights include:

Brief overview of branding exercises and processing styles, Advice for creating a clear and clever name for a podcast or business, Crafting questions for podcast interviews, The mistakes to avoid making in a podcast intro, When and how to plug an interview guest, Two questions to ask your interviewee that will help your podcast grow, and more!

Shownotes for High-level Branding & the Art of the Podcast Interview with Michael O'Neal - Book Influencer Mini-Series

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Are you digging deep into the possibilities of the different paths you could be taking to better fulfill your life?

In this episode, Adrian Aguilar shares his own experiences as well as the skills he uses to coach others in finding meaningful work and success.

A few exciting highlights include:

• How to dig deeper and discover your path
• The effects of perspective and mindset
• The importance of psychology in business
• Advice on writing resumes and cover letters
• What will get a resume seen versus skipped over
• And more!

More: Shownotes for Helping Millennials and More with Adrian Aguilar

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Are you creating purposeful content that can change the relationship of your audience from listener to customer?

In this episode, Jill Stanton gives advice on writing copy, using lead magnets, and creating sales funnels. These tips are helpful for all entrepreneurs and podcasters!

A few exciting highlights include:

Writing compelling and purposeful copy, Overcoming the dreaded writer's block, Creating hyperspecific lead magnets and sales funnels, Leading your audience towards joining your list or making a purchase, How podcasters can apply this advice, and more!

More: Shownotes for Lead Magnet & Content Upgrade Strategy with Jill Stanton [Book Influencer Mini-Series]

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Need help with getting booked for podcast interviews? In this episode, Stephen Christopher provides some helpful advice on using SEO and 1-Sheeters to increase your audience reach as well as make a remarkable first impression. 

A few exciting highlights include:

• The benefits of less being more when writing 1-Sheeter content
• Incorporating the 3 primary ways that people learn and interact
• How to be likable as well as communicate the value you bring to others
• Basic steps and tools for using SEO
• Explanations and advice on the essentials of SEO including metadata, alt tags, linking, and social signals

More: Shownotes for 1-Sheeters & SEO with Stephen Christopher [Book Influencer Mini-Series]

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In this episode, Amanda Bond shares unique strategies for entrepreneurs to leverage Facebook ads to help grow their podcast and business.

A few exciting highlights include:

• Overcoming the key challenges with Facebook ads
• The importance of making your copy about your audience
• How to be relatable to your audience and create a community
• Obtaining long time listeners for your podcast
• How to inject your personality into your ads
• Tips on sending pitch emails to potential guests for your podcast

More: Shownotes for Facebook Ad Copy with Amanda Bond, The Ad Strategist [Book Influencer Mini-Series]

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Brandon T. Adams and I discuss advice for entrepreneurs around copywriting and applying psychology to your business, especially for those of us with podcasts.

A few exciting highlights include:

• Advice for composing relatable stories
• How to get people emotionally drawn to your stories
• How great stories lead to a sale

More:
Shownotes for Stories That Stand Out from the Crowd with Brandon T. Adams [Book Influencer Mini-Series]

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How can you apply the Kardashians' strategies to help catapult your own brand and business?

In this episode, Jo-Anne Bloch and I discuss the Kardashians as a relevant example for business success and how they have reinvented the concept of partnerships and collaboration to grow their brand and build an empire.

A few exciting highlights include:

• How joining forces with others can expand your business and industry visibility
• Applying elements of other business models that match your personality, brand, and values
• Using what people relate to in order to tell a story

More: Shownotes for Kardashian Logic for Business Growth with Jo-Anne Bloch

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How can you improve your emails to better serve your community?

Marcus Meurer shares some great advice about crafting engaging emails that really speak to your community and help grow your business and podcast. In addition, he explains how to drive people back to your other assets because of the value that you provide to them.

A few exciting highlights include:

• I hit the Amazon Best-Seller for my Copywriting for Podcasters book!
• What helps makes a great email to your community
• A huge list of resources for digital nomads
• How to organize your email content so that it’s clear and engaging
• Tips on encouraging people to listen to and share your podcast
• How to give others value that they can easily apply

More:
Shownotes for Epic Email Advice from Marcus Meurer [mini-series] Book Influencer Insights

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3 reasons people don't buy from you, create your story, and figure out your “why” in what drives you towards accomplishments in life and business.

Stephen Dela Cruz and I talk about the importance of achieving success with significance, and why building connections and vulnerability with others is so valuable. 

A few exciting highlights include:

• The importance in relating to your business and/or what you’re selling
• 3 reasons why people buy or don’t buy
• Significance of building connections and rapport with others
• Finding a real core behind your ‘why’ in what you do, and tips on creating your story
• Brief introduction of the special edition mini-series episodes for this month!

More: Shownotes for The More We Tell Stories, The More Relatable We Become with Stephen Dela Cruz

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The tables are turned! I’m now in the hot seat being interviewed by JC Preston of the Angles of Latitude Podcast.

We discuss my time spent living abroad in Europe, psychology, how I got started in entrepreneurialism, and projects that I’m currently working on.

Since I’m usually the one asking the questions, I hope that this episode will give you a little more insight about my background and the journey that’s brought me here.

A few exciting highlights include:

• Official announcement of Laura and Brandon T Adams joining forces to offer a Podcast Accelerator
• Five hurdles that the Podcast Accelerator can help overcome for those interested in starting a podcast
• How did Laura’s inspiration for travel and living abroad come to life
• Life lessons and takeaways learned through travel experiences
• Laura’s journey from real estate to teaching, to finally taking the leap into starting her own business

More: Shownotes for My Story Revealed as JC Preston Interviews Me!

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Effective copy is a key foundational piece to your business, and it's essential if you want to maintain a true and engaging connection with your audience.

Jennifer specializes in achieving symmetry between her client’s brand message and their personality.

I talk with Jennifer Faulkner, Founder of Word Symmetry, where they help brands to uncover their story and engage with clients through persuasive storytelling.

A few exciting highlights include:

• Tips you can apply right away to improve your writing and connection with your brand
• How to transfer your personality to writing and deliver style into your copy
• Steps you can take to improve on your own if hiring a professional copywriter isn’t in your current budget
• The importance of selecting the right networking groups for organic growth and connection
• Quick tips on Facebook ads and improving click rates

Shownotes for Build Trust, Authority, & Connection with Your Audience Featuring Jennifer Faulkner

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UPDATE: I hit #1 Best Seller status for "Podcasts & Webcasts" category on Amazon! Woo!

Omg. I think I did it! 

Copywriting for Podcasters book is now UP on Amazon! Just $0.99 on Kindle via pre-order through this Thursday, December 1st! bit.ly/CopyBook

I'll be working on getting it up in CreateSpace as a physical copy and on audiobook, so you have options very soon!

Thanks to the 20+ influencers who contributed to the book, including Brandon T. Adams who also agreed to write the Forward for the book! 

What a feat to accomplish in 1 month. Whew. 

Can't rest yet! 

Check out this podcast episode for more updates!

Shownotes for Copy Book on AMAZON!!! [And Best Seller already!]

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I take a moment to reflect on all of the wonderful guests that I have had that help make Copy That Pops so special to me.  What better day than Thanksgiving!  

Also, I have an update on my book which will be released on Amazon and how you can receive a FREE copy!

Shownotes for Happy Thanksgiving + Book Update

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The psychology of putting on an effective virtual summit...

In this episode, I talk with Jaime Slutzky, team leader of the company Virtual Summit Tech. This company is centered around helping clients run their own virtual summit, which can otherwise be described as “a series of webinars on steroids”. These virtual summits are quickly growing in popularity, but are also very intense in comparison to releasing a podcast, webinar, etc. They are an amazing way of getting your name out there as an expert while holding great value in how you can choose to monetize and repurpose them into other products in the future.

A Few Exciting Highlights:

• How virtual summits can grow your email list and expand your impact
• How to sell your video content as a package, bundle packages, or membership options
• Copywriting advice
• Tips from the technology side of virtual summits
• The minimum requirements for getting started on your own
• Selling platforms and payment processing
• Course delivery platforms
• Why a well-produced summit is so important
• How to get people to participate applying Psychology

Shownotes for Grow Your Authority & Revenue With Virtual Summits featuring Jaime Slutzky

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Write better and faster with 3 simple hacks that make Google Docs even more powerful.

For more: Shownotes for 3 Google Docs Hacks for Faster, Better Writing

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How a 26-year-old small town kid with a speech impediment turned entrepreneur, inventor, podcaster, T.V. star, motivational keynote speaker, and the "King of Crowdfunding."

To say Brandon T. Adams is impressive is an understatement. But he’s no match for my psychology skills and I get him to reveal stories from his past he has never yet shared.

A few exciting highlights include:

• How he introduces himself at a networking event
• Getting bullied in Elementary School
• How his goals as a kid drove him to become a better speaker
• Think and Grow Rich’s influence on him
• Self-fulfilling Prophecy
• Psychological study that gave people a stutter
• Going down memory lane to 10 years old and what Brandon learned way back then about Psychology and success
• What Brandon would sell door to door and how he got double the Halloween candy
• What he learned from his dad
• What accomplishments he is most proud of
• What NLP is and how it can be applied to business success
• How to do a successful crowdfunding campaign applying Psychology

More: Shownotes for Small Town Boy Turns Crowdfunding King by Age 26 Using Psychology with Brandon T. Adams

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Expectations and satisfaction are strongly linked. Have you ever heard the — kind of true — joke about how the solution to being happier is to ‘lower your expectations’? I know for me that often times when I go into something with certain expectations if they are met, I am happy and content. If they are not meant, I am disappointed and annoyed. Star Wars Episode 1-3, anyone? (the new ones)

Turns out, to a great degree, we like predictability and to know going in what we will find.

Sure, curiosity for what is left missing piques our interest (and could be an entire blog in and of itself), but you better deliver or over-deliver on what you entice me with or you lose credibility and I’ll bounce to watch cute cat videos.

Or I’ll refuse to watch another George Lucas film, depending on the circumstances.

Let’s Apply This to Headlines: While I am not saying to toss creativity out the window with headlines, some of the most effective headlines still to date are ‘list’ articles.

• “Top 10 Social Media Tools: 4 of Which are Free”
• “Sleeping: 5 Ways You Are Doing It Wrong”
• “9 Examples of Effective Headlines That Got 3x Increase in Subscribes”

By putting numbers in headlines, it gives our brains an anchor for what we can expect.

Then, when we read further and see the numbers laid out in a clear list — delivering on the promise! — we feel pleased and it builds trust.

Shownotes for Psychology Secret Revealed: Satisfy Those Expectations, Baby!

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Starting a non-profit, why it's important to meet your mission, and the biggest challenges returning military vets face with Sue Rebar from Welcome Home Troops.

• What Sue is doing with Welcome Home Troops [2:32]
• How Sue got the inspiration to start Welcome Home Troops [3:18]
• What Welcome Home Troops does to help "bring the troops home" [5:04]
• Her approach to landing event partners [7:50]
• How you can help Welcome Home Troops [9:00]
• Her advice for starting a non-profit [12:00]

Show Notes for New Conversations & Meeting Your Mission with Sue Rebar of Welcome Home Troops

Donate to Welcome Home Troops (mobile only)

Text SALUTE to 50555

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The 5 W’s to creating great content, a crossover between tech and art, and how to approach paid advertising. 

In this episode, I chat with Akbar Jaffer:

• How he introduces himself at a networking event [3:24]
• His background and how he started his career [6:40]
• The origin of his philosophy around leadership [15:12]
• How he uses content calendars for his blog [18:32]
• The 5 W's to create blog content [25:33]
• His top advice for paid advertising [28:40]

Show Notes

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A psychological concept we all are prone to that, if understood, can help you with your copy for websites, headlines, emails, and more!

Listen to this quickie to find out how to put social conformity to work to your advantage in your online business. 

• What I used to teach & still teach [0:45]
• One psychology secret for hot headlines and compelling copy [1:34]
• The Asch Experiment explained [2:00]
• Apply this to your business and writing [4:40]

More details in the Show Notes for Psychology Secret Revealed: Use Conformity to Your Advantage to Write Compelling Copy!

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Real estate, balancing building a business with being a parent, and why pounding the pavement is still a #1 marketing strategy with Jennifer Holland from Berkshire Hathaway (Home Services).

Recorded on location at the Internet Marketing Association conference in Las Vegas.

Co-hosted with Melissa Sue Tucker of OCW Productions.

• Jennifer's background in Real Estate [4:57]
• The story behind the first home she ever sold [6:45]
• Her #1 marketing strategy [7:20]
• How to create a great business in Real Estate even if you are just starting out [8:25]
• How to find your balance as a parent in business [10:30]
• Her personal rules and boundaries for business [14:30]
• Her top performing marketing tip [16:09]

Show Notes for Marketing Wisdom from Real Estate Pro Mompreneur Jennifer Holland of Berkshire Hathaway (Home Services)

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A love for Capoeira, starting a language company, and lessons learned from a failed product launch with Shayna Oliveira of Espresso English.

• How Shayna introduces herself [2:45]
• Why she originally went to Brazil [3:45]
• How Shayna got involved with speaking English [5:10]
• Why she started Espresso English [5:48]
• How her first product launch failed and how she learned from it [9:45]
• Her biggest challenge with writing sales pages [18:42]
• Why getting a second pair of eyes is important [19:42]

Show Notes for Free and Paid Content Creation Advice from Espresso English Founder, Shayna Oliveira

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Getting more done at airports. 2 tools or hacks.

• What is a Digital Nomad? [3:00]
• Google Maps Hack [4:55]
• How LoungeBuddy can help you while waiting at airports [6:40]

"A Digital Nomad is an online entrepreneur with a penchant for travel." - Laura Petersen

Takeaways:
Hack 1: Google Maps: http://bit.ly/airportwifipass

Hack 2: LoungeBuddy app: https://itunes.apple.com/us/app/loungebuddy-find-access-airport/id674176920?mt=8

Shownotes for Digital Nomad Airport Wifi Travel Hacks

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Advice for podcasters, writers, and entrepreneurs who need to write with professional transcriber and editor Jennifer Peterson.

We also discuss:

• How Jennifer introduces herself at events [4:08]
• Her experience with voice acting [4:34]
• How Jennifer got involved in writing and transcription [6:27]
• Jennifer's top tips to writing better copy and content [16:06]
• Jennifer's best advice for people interested in becoming transcribers [23:00]

Show Notes for Writing Tips from Transcription Pro, Jennifer Peterson

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"Me am happy you're listening!" Here's a pet peeve of mine and how to squash it for good! :)

• The inspiration for this grammar tip [1:35]
• Are you smarter than a high schooler? Pop quiz [2:30]
• The two rules to using this grammar tip [3:40]

Show Notes for Quick Grammar Tip: 'Me ate the food' Edition

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Are newsletters dead? Apparently not! Here's how to stand out with actual newsletters in the mail.

In this episode I sit down with Author and Business Coach Jim Palmer to discuss:

• How Jim introduces himself at networking events [07:10]
• His origin story [07:46]
• His key takeaways from writing newsletters [9:50]
• What to consider when creating a newsletter [12:25]
• His current projects [19:17]

Read More:
Shownotes for Standing Apart with Snail Mail and More with Jim Palmer

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Channel your inner Russell Crowe... why you need to make your copy "entertaining".

• What copy sounds like before applying this tip [2:25]
• What copy sounds like after applying this tip [2:56]
• Why this tip produces more results [3:18]

Shownotes for Quick Copy Tip: Gladiator Edition

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Improving SEO, content marketing, and overcoming being a 'bad' writer with the SEO mastermind behind Seequs Digital Marketing, Stephen Christopher.

We discuss:

• Why Stephen keeps his introduction "simple" [3:43]
• How Seequs helps companies build websites that "work" [8:30]
• His advice for improving SEO [9:20]
• How he views content marketing from an SEO point of view [11:25]
• The secret behind internal link building [16:30]
• How he's dealt with being a "bad" writer [17:34]
• Why he does "daily" Facebook live videos [23:00]

Read More:Shownotes for Hacking SEO with Stephen Christopher

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EGO, sales, psychology, and why you need to ask good questions with Victor Adefuye, CEO and Founder of Dana Consulting.

Notable Sections:

• Why Victor considers himself an "armchair psychologist" [7:24]
• How Victor helps his reps and clients overcome their roadblocks [9:55]
• Why it's important to understand the emotional state of the client [12:53]
• One thing people are surprised to learn about objection handling [16:34]
• How Victor coaches his clients on shifting their language [20:25]
• Why Victor helps his clients develop scripts for interviewing clients [26:40]
• Victor's recommended books for sales and psychology [27:51]

Shownotes for Managing Psychology, Emotion, & Ego for Success with Victor Adefuye

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Active and passive voice? [1:31]
Why is the active voice so much better for copywriting? [2:47]

"An active sentence is when the subject of the sentence is doing the action." - Laura Petersen

"Writing in the active voice helps you sound more confident and clear in your communication." - Laura Petersen

Shownotes for Quick Copy Tip: #StayStrong Edition

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Building systems around your product and how to develop more confidence in your business....with Yasmine Khater.

• The number one thing stopping people from scaling their businesses [7:58]
• How to develop more confidence in your product [12:17]
• How Yasmine discovered the need for her service [15:05]
• Yasmine's approach to setting up sales funnels for her clients [16:41]
• What Yasmine would say to the brand new entrepreneurs [22:15]
• Yasmine's advice to the existing entrepreneurs [25:22]

Read More: Shownotes for The Psychology Behind Fearless Selling & Sales Funnels with Yasmine Khater

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Lead generation, marketing automation, and subscription boxes...with my friend and serial entrepreneur Heidi Koffman.

• How she introduces herself at a networking event [2:17]
• Her background and her reason for becoming a flight attendant [3:02]
• How she started Hippie Hobby [6:32]
• How Hippie Hobby approaches influencer marketing and lead generation [13:35]
• Her approach to automation with Hippie Hobby [22:58]
• Why she loves Infusionsoft [32:13]
• How a Lead Magnet tripled one of her businesses [36:53]

Show Notes for Landing Pages, Subscription Boxes, and Serial Entrepreneurism - Oh My! with Heidi Koffman

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Actionable and straight to the point: why you need to use compelling language for your call to action.

Text NETWORK to 44222 to get more “Quick Copy Tips” straight in your inbox.

Shownotes for Quick Copy Tip: Top Chef Edition

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Copywriting tips, business personas, and how to craft a story that gets attention...from a true 'word nerd' Jessi Honard.

• How Jessi introduces herself at networking events [5:31]
• Her top 'golden nuggets' for writing better copy [6:17]
• Why reading is the key to better writing [7:11]
• The key to a great story for entrepreneurs [8:20]
• The companies Jessi thinks do a great job of sharing their story [10:27]
• How Jessi ties everything back to her background in education [15:42]
• Jessi's approach to taking existing copy to the next level [19:25]
• Jessi's advice on creating lead magnets [21:33]
• Her best advice for a brand new entrepreneur learning copywriting [23:54]
• Her advice for established entrepreneurs trying to improve [25:12]

Link Outs:

Full Shownotes for Copywriting Tips from a "Word Nerd" with Jessi Honard

Copywriting Character Quiz
Four Hour Work Week
Copy That Pops Podcast Archives
Dove - Real Beauty
Nike - Campaign for Women
Kimra Luna - Website
Screw the Nine to Five
The Hero and the Outlaw - Book
Better Writing, Bigger Results

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Authenticity, why breakthroughs matter, and why messaging is more important than a website...with Mike Broadwell.

• How he introduces himself at networking events [1:50]
• His main motivation to start building his business [8:47]
• What he's trying to do with Breakthrough Factory [12:41]
• How to figure out what your best assets are [17:12]
• The biggest problem with Facebook groups [18:23]
• Why you need to be authentic [20:44]
• The role of frames in our lives [22:52]
• Why you should chase breakthroughs [24:37]
• How to get a critique on your messaging [31:10]

Link Outs:Shownotes for How to Frame Your Messaging for Ultimate Impact with Mike Broadwell

Free Marketing Message Review

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What is a digital nomad? And what are the favorite life hacks of a leader in the growing digital nomad movement?

In this episode we talk all about being a digital nomad and I sit down with Marcus Meurer in-person in Greece!

• What DNX is and what he is trying to do for entrepreneurs [3:30]
• Where he is originally from [3:57]
• His first job in the marketing field [4:55]
• How he got involved in a start up that was acquired by Google [6:58]
• What inspired him to become an entrepreneur [10:15]
• The origin story behind DNX [15:10]
• What DNX stands for [22:30]
• How to build a community and audience in a new space [27:39]
• His favorite "life hackz" for entrepreneurs [35:20]
• His personal morning routine [36:00]

Show Notes for On-location in Greece with Digital Nomad Movement Leader and Fellow Podcaster, Marcus Meurer

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Top tips for working with VA's, why your copy and your words are so important, and the big mistakes around analytics.

Special Guest:
Tonya Darlington is a high level VA who has worked with CEO's of large organizations, small business owners, and everyone in between.

• How she introduces herself to new people [2:16]
• Her idea to use social media to get a free car [5:32]
• Her background before becoming a VA [6:35]
• How having experience in all areas of a business helps differentiate her [7:12]
• Her thoughts on authenticity [8:38]
• Why what you say matters [9:32]
• How to communicate in a way that shows you care [9:58]
• Why it's important to understand your analytics [14:25]
• Her favorite tools for tracking analytics [18:30]
• The top things she believes you need to focus on in your business [20:15]
• Why she thinks business owners should focus 80% of their time on business development [21:28]
• How Laura and Tonya connected with each other [23:20]
• Her favorite Facebook groups [24:55]
• Her thoughts on hiring VA's around the world [26:20]
• Her advice to business owners looking for extra support [28:39]