Two Geeks and A Marketing Podcast: Recent Episodes
Roger Edwards and Pascal Fintoni
Welcome to Two Geeks and A Marketing Podcast
We are your hosts, the two geeks, Roger Edwards and Pascal Fintoni, here to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Every week we'll bring you the following segments.
• In the news. • Content Spotlight • Marketing Tech and Apps • This week in history • Creator shout outs • Film marketing
Please subscribe and leave comments and suggestions in the usual places.
More information about Pascal Fintoni and Roger Edwards.
https://pascalfintoni.com/
https://rogeredwards.co.uk/services/
The one about improving airports, judging awards and the film, The Long Walk - TG128
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:05:33 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:18:03 Content Spotlights
ROGER: How To Improve Airport Experiences - Rory Sutherland. https://youtu.be/VBfcMdr37Ao?si=q1lTeA03nodfJh5q
PASCAL: Insights from the Judging Panels: Reflections from Roger and Pascal on Their Experiences as Award Judges (Protection Review Awards, Tourism Awards)
00:38:25 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:45:55 Marketing Tech and Apps
ROGER: It’s all about video.
Look at what DJI have launched whilst we’ve been on summer break: https://store.dji.com/uk
- DJI Mic 3
- DJI Mini 5 Pro Drone
- DJI Osmo Nano
And still to come the Osmo Action 6 with a 1 inch sensor.
PASCAL: It’s all about image creation and visual marketing
Gemini Image Generator https://gemini.google/overview/image-generation/ Google Nano Banana, lets you turn a single photo into countless new creations. You can even upload multiple images to blend scenes or combine ideas.
Night Café Studio https://creator.nightcafe.studio/ for more creative and artistic visuals for your social media posts and blog articles. You can even share your co-creations and earn credits.
00:57:15 Film Marketing
THE LONG WALK (2025)
Director: Francis Lawrence (Constantine (2005) I Am Legend (2007), Water for Elephants (2011), The Hunger Games (2013–present), and the spy thriller Red Sparrow (2018)
Writers: screenplay by JT Mollner, based on the 1979 novel of the same name by Stephen King (under his pseudonym Richard Bachman)
Starring: Cooper Hoffman, David Jonsson, Garrett Wareing, Tut Nyuot, Charlie Plummer, Ben Wang, Roman Griffin Davis, Josh Hamilton, Judy Greer, and Mark Hamill.
Taglines: The task is simple. Walk or die.
Often considered impossible to film, Stephen King’s The Long Walk finally comes to the big screen after several failed attempts over several decades. We look at the hard-hitting story, the many marketing posters and trailers and talk about some innovative screening gimmicks.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
Live with Roger and Pascal: Circle of Simplicity, Signature Talks, and Controlling Rumours
MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA
Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film?
Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes!
In this episode:
👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲
What is the Circle of Marketing Simplicity?
This special request from Pascal turned out to be an impromptu briefing from Roger, and a timely reminder about his 'Offer - Goal - Activity' model from his book 'Cats, Mats and Marketing Plans'.
🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿
I heard that as a speaker you need to have a signature talk, what is it and how do you create that signature talk?
This is the very question that a delegate asked Pascal at a recent conversation.
Roger and Pascal explore the meaning and definition of 'signature talk' and share their personal advice including whether you should be thinking in terms of 'signature segments'.
🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱
A look back at two ingenious marketing tactics used to “Star Wars: The Empire Strikes Back”, the sequel that celebrated its 45 anniversary this year.
-
The teaser trailer for "The Empire Strikes Back" was filled with nostalgia, featuring Harrison Ford's voiceover in the style of 1950s radio serials and TV shows that inspired George Lucas.
-
The marketing team cleverly used rumours and misinformation in magazines to protect the film's biggest secret (you know which one!). They published an article in Starburst Magazine that mixed true plot points with false information, such as "Luke killing Han Solo" or "the Millennium Falcon getting zapped into a time warp."
⏰ Timestamps
0:00 – Introductions & Show Format
2:30 – Segment 1: Marketing Made Simple
13:30 – Segment 2: Speakers Corner
21:10 – Segment 3: Film Marketing Revisited
29:27 – Key Takeaways & Final Comments
👇 Over to you:
Like & subscribe for more expert Q&As and marketing tips
Comment below with your questions or topics for future episodes
Share this episode with colleagues who want to keep their marketing simple and effective
🔗 Useful Links:
Watch more episodes: https://youtu.be/cB-f1VSi9Q8
Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube
Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV
The one about Storytelling vs Bullet Points, Back to the Future at 40 and the film, 28 Years Later - TG127
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:003:36 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:16:35 Content Spotlights
ROGER: The film wouldn’t even be made today’: the story behind Back to the Future at 40 by David Smith, Guardian Newspaper: https://www.theguardian.com/film/2025/jul/03/back-to-the-future-at-40
PASCAL: Why Storytelling Beats Bullet Points and Facts Every Time by Andrea Olson and edited by Micah Zimmerman: https://www.entrepreneur.com/starting-a-business/how-to-get-people-to-remember-and-repeat-your/493166
00: 32:56 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:43:23 Marketing Tech and Apps
ROGER: It’s all about AI Marketing Strategy: Most AI tools have been built to churn out content quickly (tactics) rather than help you think and plan (strategy). Here’s two with a strategy focus.
Miro (with AI Assist): https://miro.com/ai/
StratApp: https://www.producthunt.com/products/stratapp
Out of the box, ChatGPT pushes you into tactics. But you can force it to stay strategic. For example: “Act as a marketing strategist. Help me define my target customer segments, brand positioning, and key goals before suggesting any tactics.”
PASCAL: It’s all about getting serious with AI for Marketing:
Google AI Studio https://aistudio.google.com/live use the Share Screen function and have in-depth conversations about your marketing plan, workflows and content strategies.
Prompt: Ideal Customer Profile – use this prompt to begin a detailed conversation about your ideal customer and create a series of profiles and avatars:
I need your help to write a detailed customer profile or persona. Acting as my expert marketing and sales consultant, can you please remind me how to structure a customer profile or persona for b2b/b2c?
00:54:00 Film Marketing
28 YEARS LATER (2025)
Directed by: Danny Boyle
Written by: Alex Garland
Cast: Aaron Taylor-Johnson, Jodie Comer and Ralph Fiennes were cast to star,[36] with Jack O'Connell
Music by: Young Fathers, Scottish progressive hip hop group formed in Edinburgh in 2008.
Tagline: What will humanity become? Time didn't heal anything. In 28 days, it began. In 28 weeks, it spread. In 28 years, it evolved.
We discuss the rather basic but striking marketing campaign for the film and Pascal enthuses about the Premier Event he attended in Newcastle UK.
A big shout out to https://www.youtube.com/ @reviewflicks for helping with some of the marketing discoveries.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about Simplicity Lessons from Scientific Speeches, Highlights from Google I/O 2025 and Mission: Impossible Final Reckoning - TG126
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:03:05 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:18:23 Content Spotlights
ROGER: Why Clarity Is The Real Superpower in Scientific Public Speaking by Chiara Alzati, Forbes: https://www.forbes.com/councils/forbescoachescouncil/2025/05/29/why-clarity-is-the-real-superpower-in-scientific-public-speaking/
PASCAL: Google I/O 2025 Conference – Reactions and Recommendations by Pascal Fintoni
Full Keynote: https://www.youtube.com/live/o8NiE3XMPrM
10 Mins Recap: https://youtu.be/LxvErFkBXPk
00:36:42 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:49:07 Marketing Tech and Apps
ROGER: It’s all about memberships for YouTube creators – YouTube takes 30%:
Patreon: https://www.patreon.com/home 5-12%
Buy Me a Coffee: https://buymeacoffee.com/ 5%
Ko-Fi: https://ko-fi.com/ 5%
PASCAL: It’s all about recent tech updates
Headliner TL;DL https://play.headliner.app/tldl creates AI-powered podcast summaries. Pick the episodes, set your timeframe, & get a custom 'podcast' blending real clips with smart narration.
Here is a test for episode 125 of our podcast show: https://play.headliner.app/tldl/cmbakupfx000c07oxoq9p0ooq
NotebookLM https://notebooklm.google/ you can create mind maps in addition to the FAQs, briefing notes and audio summaries.
00:59:36 Film Marketing
MISSION: IMPOSSIBLE – FINAL RECKONING (2025)
Director: Christopher McQuarrie
Writers: Bruce Geller, Erik Jendresen, Christopher McQuarrie
Stars: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Esai Morales, Henry Czerny
Taglines: “Every choice, every mission, has all led to this.” “I need you to trust me one last time.”
We look at the marketing campaign for the last Mission: Impossible film, surprisingly low on digital and fancy tactics, but high on old-school personal appearances and classic PR strategies. With a big surprise from Tom Cruise for UK fans!
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about GWR’s Famous 5 Campaign, What AI says about you and The Imitation Game - TG125
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:52 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:15:33 Content Spotlights
ROGER: Why It Works: Why the Famous Five did a jolly clever job for GWR by Richard Shotton for Marketing Week: https://www.marketingweek.com/why-it-works-famous-five-gwr/
PASCAL: What AI says about you when you’re not in the room by Muhammad Zulhusni for Marketing Tech News: https://www.marketingtechnews.net/news/what-ai-says-about-you-when-youre-not-in-the-room/
00:35:51 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:43:43 Marketing Tech and Apps
ROGER: It’s all about earphones:
Starts with a rant. What are the best earbuds? https://www.cnet.com/tech/mobile/best-wireless-earbuds/
- Sony WF-1000XM5
- Technics EAH-AZ100
- Apple AirPods Pro 2 (USB-C)
PASCAL: It’s all about building authority and relevancy:
https://sparktoro.com/ your digital market research assistant – find out what your customers visit, read, watch, listen-to, and follow
https://buzzsumo.com/ your content ideas engine – find out the most popular content in any niche, from viral trends to timeless classics
00:53:11 Film Marketing
THE IMITATION GAME (2014)
Directed by: by Morten Tyldum (Headhunters (2011) The Imitation Game (2014) Passengers (2016) Written by: Graham Moore, based on the 1983 biography Alan Turing: The Enigma by Andrew Hodges
Cast: Benedict Cumberbatch, Keira Knightley, Matthew Goode, Rory Kinnear, Charles Dance, and Mark Strong
Music by: Alexandre Desplat
Tagline: The true enigma was the man who cracked the code
The Imitation Game was considered an independent production with a mere 14 million dollars budget. We look at the ‘festival run or circuit’ which was at the heart of the film marketing campaign.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
Live with Roger and Pascal - Episode 2: Rethinking Social Media, Authority, and Storytelling
MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA
Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film?
Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for Episode 2 of their live companion show, where they answer your questions and share practical insights in just 30 minutes!
In this episode:
👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲
The realities and future of social media marketing: Is it time to regroup and rethink your approach for 2025?
Hear Roger and Pascal’s honest take on the current state of social media marketing and why it’s time to refocus and set realistic expectations for your team and your results.
🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿
How having a book can elevate your public speaking career and establish your authority even in a digital world.
Learn how to use speaking and book authorship to build credibility, authority, and new opportunities in your professional journey, with practical advice on writing and publishing your own book.
🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱
The marketing genius behind “Death on the Nile” (2022) and what businesses can learn from Hollywood’s approach to visual storytelling.
Discover how character-driven visuals and team showcases can help you stand out in any industry.
⏰ Timestamps
0:00 – Introductions & Show Format
3:29 – Segment 1: Marketing Made Simple
14:29 – Segment 2: Speakers Corner
24:22 – Segment 3: Film Marketing Revisited
29:37 – Key Takeaways & Final Comments
👇 Over to you:
Like & subscribe for more expert Q&As and marketing tips
Comment below with your questions or topics for future episodes
Share this episode with colleagues who want to keep their marketing simple and effective
🔗 Useful Links:
Watch more episodes: https://youtu.be/cB-f1VSi9Q8
Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Connect with Pascal Fintoni: https://pascalfintoni.com/@PascalFintoni_on_YouTube
Connect with Roger Edwards: https://rogeredwards.co.uk/services/@RogEdwardsTV
The one about brands in saturated markets, why people change and the film, Black Bag - TG124
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:04:12 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:22:22 Content Spotlights
ROGER: 5 Strategies to Make Your Brand Unforgettable In a Saturated Market by John Hall at Inc: https://www.inc.com/john-hall/5-strategies-to-make-your-brand-unforgettable-in-a-saturated-market/91172672
PASCAL: 4 Reasons People Change by Dr. John C. Maxwell
https://www.youtube.com/shorts/v2j2W_e2UZ8
00:38:57 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:49:20 Marketing Tech and Apps
ROGER: It’s all about moving away from Adobe – one year on.
Davinci Resolve: https://www.blackmagicdesign.com/uk/products/davinciresolve
Photopea: https://www.photopea.com/
Audacity: https://www.audacityteam.org/
PASCAL: It’s all about better vertical videos
Canva https://www.canva.com/templates/?group=social-media new and impressive vertical video templates for reels, stories and LinkedIn messages
Etsy https://www.etsy.com/uk/market/video_templates a surprising option but you will be amazed by all the templates carefully crafted by creators out there!
00:58:02 Film Marketing
Black Bag (2025)
When intelligence agent Kathryn Woodhouse is suspected of betraying the nation, her husband - also a legendary agent - faces the ultimate test of whether to be loyal to his marriage, or his country.
Director: Steven Soderbergh
Writer: David Koepp
Stars: Michael Fassbender, Gustaf Skarsgård, Cate Blanchett, Tom Burke, Marisa Abela, Regé-Jean Page, Naomie Harris
Taglines:
- It takes a spy to hunt a spy.
- Espionage is deadly. Marriage can be deadlier.
- A world of espionage. A marriage of spies.
We look at why the marketing was almost nonexistent for this film and what we might have doe if we’d been in charge.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about AI Slop, B2B Content Marketing Strategies and the film, Crimson Tide - TG123
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:39 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:16:05 Content Spotlights
ROGER: AI slop is taking over the internet and I've had enough of it by Becca Caddy, TechRadar: https://www.techradar.com/computing/artificial-intelligence/ai-slop-is-taking-over-the-internet-and-ive-had-enough-of-it
PASCAL: B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 by Stephanie Stahlmanaging director of Informa Connect’s martech group for Content Marketing Institute: https://contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research/
00:31.20 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:39:03 Marketing Tech and Apps
ROGER: It’s all about alternatives to PowerPoint particularly for online presentations:
- Put a Word Cloud in your presentation with Mintimeter: https://www.mentimeter.com/en-US/work/stage-presentations
- Another interactive alternative: https://slidone.com/
PASCAL: It’s all about practising visual storytelling this year
- Find stunning royalty-free footage and motion graphics: https://www.freepik.com/videos
- Find the best royalty free videos and footage for your design: https://www.vecteezy.com/free-videos
- Microsoft have (re)launched their own video editor: https://clipchamp.com/en/
00:46.22 Film Marketing
CRIMSON TIDE (1995)
Directed by: Tony Scott and produced by Don Simpson and Jerry Bruckheimer.
Written by: Michael Schiffer, Richard P. Henrick
Cast: Denzel Washington, Gene Hackman, George Dzundza, Viggo Mortensen, James Gandolfini, Matt Craven
Music by: Hans Zimmer (using a blend of orchestra, choir, and synthesizer sounds)
Tagline: One man was trained to follow orders... and another had the courage to question them.
We look at the film marketing challenges for Crimson Tide – including fending off comparisons to Crimson Tide and Das Boot and from being labelled Top Gun Underwater.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about AI Assistants, YouTube Milestones and the film, Pink Floyd The Wall - TG122
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:44 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:16:31 Content Spotlights
ROGER: One-Minute Time Machine - The Short Film that (probably) helped Rick & Morty win an Emmy: https://youtu.be/CXhnPLMIET0?si=lLCymEPs7ha3dn8i
PASCAL: Celebrating Roger’s YouTube Channel reaching 10k Subscribers: https://www.youtube.com/@RogEdwardsTV
00:37:05 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:45:29 Marketing Tech and Apps
ROGER: It’s all about VPN
Best VPN Service for 2025: https://www.cnet.com/tech/services-and-software/best-vpn/
PASCAL: It’s all about building a team of AI assistants:
NotebookLM by Google: https://notebooklm.google/ add your website url and generate an interactive audio summary and critique of your current content strategy and website user experience.
Adobe Acrobat AI Assistant https://www.adobe.com/uk/ai/overview.html access one-click generative summaries and ask your document questions to get quick answers linked to sources in the pdf.
00:57:33 Film Marketing
Pink Floyd The Wall (1982)
Director: Alan Parker
Writers: Roger Waters
Starring: Bob Geldof, Christine Hargreaves, James Laurenson, Eleanor David, Kevin McKeon, Bob Hoskins
Taglines: A confined but troubled rock star descends into madness in the midst of his physical and social isolation from everyone.
We look at the marketing of this dark and surreal 1980s musical film. Did confusion over whether this was just a rock concert film rather than a music driven story make it less successful that it should have been?
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
Live with Roger and Pascal - Episode 1: P for Product, Public Speaking and Precious!
Welcome to our companion show to Two Geeks and a Marketing Podcast recorded live and streamed on social media networks.
We're delighted to present our brand new three segments:
04:42 Marketing Made Simple
14:36 Speakers Corner
21:41 Film Marketing Revisited
In this episode, Roger Edwards and Pascal Fintoni answer the following questions:
1️⃣ What happened to the Marketing Mix, and how can marketers collaborate more with product teams?
2️⃣ How do you start a career in public speaking, and how can you quickly develop your unique voice?
3️⃣ And 20 years on, what are the marketing lessons from Peter Jackson and The Lord of Rings trilogy?
Tune in to discover how to reconnect with the Product of the Marketing Mix, the power of passion in becoming a captivating public speaker, and don't miss their marketing masterclass from Middle-earth!
Please subscribe and leave comments and suggestions in the usual places.
Roger and Pascal
--
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about AI and Trust, The P for Product and Salem’s Lot - TG121
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:03:09 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:14:48 Content Spotlights
ROGER: Product is the P all marketers should strive to influence by Mark Ritson in Marketing Week: https://www.marketingweek.com/product-marketers-influence/
PASCAL: Customers don’t trust AI, and the rift might be hurting business by Kristen Doerer, Editor at Marketing Dive
https://www.marketingdive.com/news/customers-dont-trust-ai-hurt-business/727206
00:30:37 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:36:44 Marketing Tech and Apps
ROGER: It’s all about cameras and drones.
DJI Neo Drone. https://store.dji.com/uk/product/dji-neo
Insta360 Link 2 Webcam: https://store.insta360.com/product/link-2
PASCAL: It’s all about using AI for better FAQs
NotebookLM by Google https://notebooklm.google.com/ automatically generates summaries.
ChatPDF https://www.chatpdf.com/ practise superior content curation using this AI-powered assistant that can read PDFs and answer your questions in any language.
EXTRA: Meta AI https://www.meta.ai/ and check out the full overview at https://ai.meta.com Is this the biggest rival to the popular ChatGPT?
00:45:54 Film Marketing
SALEM’S LOT (2024)
Directed by: Gary Dauberman (It Part 1 and 2)
Written by: Gary Dauberman
Cast: Lewis Pullman as Ben Mears, Makenzie Leigh as Susan Norton, Pilou Asbæk as Richard Straker, Alexander Ward as Kurt Barlow and Alfre Woodard as Dr. Cody
Music by: Nathan Barr and Lisbeth Scott
Tagline: Be Careful What You Invite Inside.
Much delayed, this adaptation of Stephen King’s famous novel was rush released after a very short marketing campaign. We ask whether the film live up to the reputation of the original 1979 adaptation and what they could have done better in the marketing campaign.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:04:45 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:18:52 Content Spotlights
ROGER: The Real Reason Why Music Is Getting Worse by Rick Beato: https://youtu.be/1bZ0OSEViyo?si=h30HXCOLLdI0qVIY
PASCAL: Closing a Sale: Best Practices for Finalizing Deals by Shopify Team for Shopify Official Blog https://www.shopify.com/blog/closing-a-sale
00:39:21 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:47:36 Marketing Tech and Apps
ROGER: It’s all about AI for professional speakers:
Sound more confident and become powerful public speakers: https://orai.com/ (and Rehearsal Pro and Public Speaking Pal)
Or maybe just go along to a meeting of https://www.toastmasters.org/
PASCAL: It’s all about superior content curation using AI
Chat PDF https://www.chatpdf.com/ the AI-powered assistant that can read PDFs and answer your questions in any language.
Pop AI https://www.popai.pro/ a powerful AI tool that allows you to chat with separate documents and convert everything into a presentation
Bonus – Still not sure? Try uploading a pdf document to perplexity.ai to practice chatting about reports, news releases, etc.
00:56:29 Film Marketing
Presumed Innocent (1990)
Director; Alan J. Pakula
Writers: Scott Turow, Frank Pierson, Alan J. Pakula
Stars: Harrison Ford, Raul Julia, Greta Scacchi, Brian Dennehy,
As a lawyer investigates the murder of a colleague, he finds himself more connected to the crime than anyone else.
Taglines:
- Sometimes it's dangerous to presume.
- Attraction. Desire. Deception. Murder. No one is ever completely innocent.
- Some people would kill for love.
A new TV series version starring Jake Gyllenhaal has just been released in 2024 on Apple TV. We look at the marketing of the original film and the reactions to the TV remake in comparison.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about MVEs replacing MVPs, AI Test Kitchen and “Flight of the Phoenix” - TG119
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:03:20 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:15:27 Content Spotlights
ROGER: Stop Doing These 3 Things on social media, says Gary Vaynerchuk by Jason Feifer in Entrepreneur: https://www.entrepreneur.com/science-technology/stop-doing-these-3-things-on-social-media-says-gary/474702
PASCAL: MVP is Over. You Need to Think About MVE. by Pete Sena for Medium.com
https://ehandbook.com/mvp-is-over-you-need-to-think-about-mve-5a87bc7ca2ef
00:32:40 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:40:22 Marketing Tech and Apps
ROGER: It’s all about in-depth research:
R Discovery: https://apps.apple.com/in/app/r-discovery-academic-research/id1508182175
Consensus App: https://consensus.app/
PASCAL: It’s all about honing your AI briefing skills
AI Test Kitchen by Google https://aitestkitchen.withgoogle.com/ try out the MusicFX and ImageFX online tools to learn how to describe and brief your future AI assistants.
Word Hero https://wordhero.co/ an AI-powered writing tool to create high-quality content with ease thanks to templates, forms and ideas for your next content series.
00:50:53 Film Marketing
Flight of the Phoenix (2004)
Directed by: John Moore (Behind Enemy Lines 2001)
Written by: Lukas Heller (1965 Screenplay), Scott Frank, Edward Burns
Cast: Dennis Quaid, Giovanni Ribisi, Tyrese Gibson, Miranda Otto, Tony Curran, and Hugh Laurie.
Music by: Marco Beltrami
Based on the 1964 novel The Flight of the Phoenix, by Elleston Trevor, about a group of people who survive an aircraft crash in a desert and must build a new aircraft out of the old one to escape.
Tagline: If They Stand Together, They Stand a Chance
We look at the marketing challenges created by the film, particularly the unfair comparisons the critics made to the 1965 original. Was this a remake or an homage?
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about Expert Public Speaking Tips, Google Conference Highlights and “The Descent” - TG118
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:03:23 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:20:55 Content Spotlights
ROGER: 10 Best Public Speaking Hacks That Experts Use by Abby Reinhard on BestLifeOnline: https://bestlifeonline.com/public-speaking-hacks/
PASCAL: Google I/O 2024 Conference – Highlights and Key Takeaways https://io.google/2024/explore/ https://www.youtube.com/watch?v=XEzRZ35urlk
00:41:51 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:47:34 Marketing Tech and Apps
ROGER: It’s all about video production and AI
Insta360 X4: https://petapixel.com/2024/04/16/insta360s-new-flagship-x4-camera-delivers-8k-360-degree-video/
Adobe Premiere Pro AI Features Coming Soon: https://www.digitalcameraworld.com/news/adobes-generative-ai-in-premiere-pro-looks-like-a-total-game-changer-for-video-editing
PASCAL: It’s all about trying out new AI assistants for content repurposing Snipcast.io https://snipcast.io/ your AI assistant to summarise the content of your favourite podcast episodes NoteGPT.io https://notegpt.io/ your AI assistant for YouTube videos and articles summaries
00:58:15 Film Marketing
The DESCENT (2005)
Directed by: Neil Marshall
Written by: Neil Marshall
Cast: Shauna Macdonald, Natalie Mendoza, Alex Reid, Saskia Mulder, MyAnna Buring and lots of monsters.
A caving expedition goes horribly wrong, as the explorers become trapped and ultimately pursued by a strange breed of predators.
We look at the marketing of this acclaimed British horror movie. Did you know: the posters for the film appeared on the sides of buses during the 2005 London terrorist bombings necessitating a complete rethink of the campaign.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about B2B vs B2C marketing, Odeon’s Search Strategy and “The Day After Tomorrow” - TG117
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:03:05 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:11:56 Content Spotlights
ROGER: Is this applicable to B2B marketing? Please stop asking by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-applicable-b2b-marketing/
PASCAL: Premier performance: How ODEON revamped its Search strategy for a new era of marketing by Pippa Ward Senior Marketing Manager, U.K. and Ireland at Odeon Cinemas Group for Think With Google: https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/search/ai-powered-search-strategy-odeon/
00:26:54 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:34:13 Marketing Tech and Apps
ROGER: It’s all about summer travelling...
Best flights and hotels – Skyscanner: https://www.skyscanner.net/mobile.html
Best Newcomer – Couch Surfer: https://about.couchsurfing.com/about/mobile/
PASCAL: It’s all about updates from our favourite platforms:
Zoom Workplace: Zoom has updated and upgraded the user interface for paid accounts, excited about the Wallpaper customisation https://zoom.us/download
Captivate.fm: our podcast hosting platform has launched a YouTube video embed on Captivate Sites and Captivate Podcast Player https://help.captivate.fm/en/articles/3045914-captivate-feature-releases-changelog
00:43:37 Film Marketing
THE DAY AFTER TOMORROW (2004)
Director: Roland Emmerich
Writers: Roland Emmerich, Jeffrey Nachmanoff
Starring: Dennis Quaid, Jake Gyllenhaal, Sela Ward, Emmy Rossum, and Ian Holm
Music by: Harald Kloser
Tagline: Where will you be?
We look at the marketing and PR for one of the most successful disaster movies of the early 2000’s and uncover the defunct website to see how that contributed to the campaign. And can negative reactions from scientists be turn into something positive?
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:03:28 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:18:21 Content Spotlights
ROGER: How to Structure a Speech or Presentation by Nick Morgan, Public Words: https://publicwords.com/2024/03/29/how-to-structure-a-speech-or-presentation/
PASCAL: I was an old agency dog, but I learned new tricks by Jon Ashwell, Creative Director at George P. Johnson for The Drum: https://www.thedrum.com/opinion/2024/04/02/i-was-old-agency-dog-i-learned-new-tricks
00:33:16 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:41:11 Marketing Tech and Apps
ROGER: It’s all about quitting Adobe Creative Cloud:
Replace PhotoShop - Photopea: https://www.photopea.com/
Replace Audition - Audacity: https://www.audacityteam.org/
Premiere Pro and After Effects - Davinci Resolve: https://www.blackmagicdesign.com/products/davinciresolve
PASCAL: It’s all about new and free products from Adobe:
Adobe free social media scheduler https://new.express.adobe.com/schedule
Adobe free podcast recording and editing solution https://podcast.adobe.com/studio
00:53:50 Film Marketing
AN OFFICE AND A GENTLEMAN (1982)
Director: Taylor Hackford
Writer(s): Douglas Day Stewart
Starring: Richard Gere, Debra Winger, David Keith, Lisa Blount, Louis Gossett Jr
Tagline: It will lift you up where you belong. His struggle...Her love...The fight for their future. Life gave him nothing, except the courage to win...and a woman to love.
We look back at the marketing of one of the most successful movies of the early 80s, despite fierce competition from many fictional films released that year. Were audiences ready for a truly uplifting non-fiction story? And what about that ending?
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about naked audiences, YouTube changes and the film ‘Hidden Figures’ - TG115
00:00:00 IntroductionHere are your hosts, Roger and Pascal.
00:02:32 In the NewsA selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:14:17 Content SpotlightsROGER: Confidence-building Peachaus spot puts audience in their undies by Amy Houston in The Drum: https://www.thedrum.com/news/2024/03/06/ad-the-day-confidence-building-peachaus-spot-puts-audience-their-undies
PASCAL: YouTube CEO Announces The Biggest YouTube Changes by Judah Lee for TubeBuddy: https://www.youtube.com/watch?v=pyGCilKAW6U
00:29:18 This Week in HistoryOur selection of historical events and anniversaries from the world of science, technology and popular culture.
00:36:07 Marketing Tech and AppsROGER: It’s all about apps I’d forgotten about: Click To Tweet: https://clicktotweet.com/ Find out what people think of your brand: https://brand24.com/
PASCAL: It’s all about new(ish) video editing apps: LightCut: https://www.dji.com/uk/downloads/djiapp/lightcut the perfect video editing app for very busy content creators and marketers Invideo: https://invideo.io/ to start experimenting and improving your skills with AI-powered video editing platforms
00:44:46 Film MarketingHIDDEN FIGURES (2016)
Director: Theodore Melfi
Writers: Theodore Melfi and Allison Schroeder
Starring: Taraji P. Henson, Octavia Spencer, Janelle Monáe, Kevin Costner, Kirsten Dunst, Jim Parsons, Mahershala Ali, Aldis Hodge, and Glen Powell.
Music by: Hans Zimmer + tracks by Pharel Williams
Tagline: Meet The Women You Don’t Know, Behind the Story You Do.
We talk about the marketing of Hidden Figures and why so few people outside the USA have heard of the film, including Roger himself!
About Two Geeks and A Marketing PodcastHosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
· In the News.
· Content Spotlight
· This Week in History
· Marketing Tech and Apps
· Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about landing speaking engagements, AI Workshops and the film ‘Southern Comfort’ - TG114
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:03:38 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:15:58 Content Spotlights
ROGER: 5 Steps to Landing Public Speaking Engagements by Ashely Stahl in Forbes: https://www.forbes.com/sites/ashleystahl/2024/02/06/5-steps-to-landing-public-speaking-engagements/?sh=392cc25a5a02
PASCAL: My First ‘AI and Digital Marketing’ Masterclass by Pascal Fintoni
A recap and reflections on designing and delivering a practical masterclass on how marketers can use AI strategically.
00:38:35 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:48:02 Marketing Tech and Apps
ROGER: It’s all about giving a speech.
Don’t go too fast or too slow: https://apps.apple.com/us/app/metronome-tap-tempo-rhythm/id559798172
Stick to time: https://apps.apple.com/us/app/toastmaster-timer/id837916943
PASCAL: It’s all about creating content with more depth and authority.
Research the current findings and observations from research papers: https://consensus.app/search/
Google Trends Supercharged! Get in early on trends that show strong signs of long-term growth: https://meetglimpse.com
00:56:02 Film Marketing
Southern Comfort (1981)
Director: Walter Hill
Writers: Michael Kane, Walter Hill, David Giler
Stars: Keith Carradine, Powers Boothe, Fred Ward and supporting cast
Music by: Ry Cooder
Tagline: It’s the land of hospitality... unless you don’t belong there.
Is it a war film? Is it an allegory of Vietnam? Is it a horror movie? We look at the marketing for Southern Comfort and ask whether it could have been more successful in a year dominated by many blockbusters.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about Apple Vision Pro, Perfect Podcast Scripts and the film ‘Thelma & Louise’ - TG113
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:37 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:12:10 Content Spotlights
ROGER: Apple Vision Pro Review: Tomorrow's Ideas... Today's Tech – YouTube video by Marques Brownlee https://youtu.be/86Gy035z_KA?si=g6i-HzqWlHKLppF0
PASCAL: How to Write the Perfect Podcast Script (plus Examples & Templates) by Ben Dodd for Captivate.fm: https://www.captivate.fm/learn-podcasting/record/write-perfect-podcast-script-plus-examples-templates
00:29:47 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:37:30 Marketing Tech and Apps
ROGER: It’s all about Dictation Software and I’m not allowed to choose Apple
Windows Speech Recognition: https://zapier.com/blog/best-text-dictation-software/#windowsspeech
Dragon by Nuance: https://www.nuance.com/dragon.html
PASCAL: It’s all about recent updated from Google/Alphabet
YouTube: livestreaming using your phone in portrait mode will be featured in YouTube Shorts tabs: https://www.youtube.com/watch?v=vEldXEcAbE0
Bard: the AI-powered virtual assistant is now ‘Gemini’ with better and new features
https://blog.google/products/gemini/bard-gemini-advanced-app/
00:45:46 Film Marketing
THELMA & LOUISE (1991)
Director: Ridley Scott
Writer: Callie Khouri
Stars: Susan Sarandon (Louise), Geena Davis (Thelma), Harvey Keitel, Brad Pitt, supporting cast includes Michael Madsen, Christopher McDonald, and Stephen Tobolowsky :-)
Music by: Hans Zimmer
Tagline: Somebody said get a life... so they did!
We look at the movie that redefined “The Road Trip”. A difficult movie to promote but the producers created a unique real life road trio featuring the movie car driving across the USA.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about Mr Bates vs the Post Office, Screenwriting Maxims and Where Eagles Dare - TG112
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:04:07 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:13:00 Content Spotlights
ROGER: An Exhaustive List of Screenwriting Maxims and Their Definitions by Jason Hellerman in No Film School: https://nofilmschool.com/screenwriting-maxims
PASCAL: Mr Bates vs The Post Office – ITV drama series. The power of storytelling and how to connect with your audience: https://www.itv.com/watch/mr-bates-vs-the-post-office/10a0469/10a0469a0001
00:29:51 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:39:11 Marketing Tech and Apps
ROGER: It’s all about animated drawing video makers:
Doodly: https://www.voomly.com/doodly
Video Scribe: https://www.videoscribe.co/en/
PASCAL: It’s all about creating content briefs
Content Outline Generator https://www.seoreviewtools.com/content-outline-generator/ generate new ideas by breaking down the content for your subject into subtopics and headings
AI Image Generator https://deepai.org/machine-learning-model/text2img generate images for your next storyboard, from video case studies to blog page layout
00:51:18 Film Marketing
Where Eagles Dare (1968)
Director: Brian G. Hutton
Writer: Alistair MacLean
Stars: Richard Burton, Clint Eastwood, Mary Ure, Robert Beattie, Ingrid Pitt, Anton Diffring
Music by: Ron Goodwin
They dare to climb a terrifying new peak in suspense... all the way up to hell!
Regarded as one of the best war films of all time, Where Eagles Dare is an action adventure, men on a mission, and espionage thriller with multiple plot twists, agents and double-agents. We look at the marketing and the legacy.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The One where we review the Best Bits Of 2023 – Christmas Special - TG111
00:00:00 Introduction
Here are your hosts, Roger and Pascal. This week we pick our top 3 from each segment of the show from 2023 and then pick our winners.
That’s over 140 marketing news items, over 35 content spotlights, more than 70 marketing tech and apps, 70+ historical events and anniversaries, an additional 17 film marketing campaigns reviewed, and let’s not forget one of the highlights of the year episode 100 with talent manager Kate Edwards
00:06:11 In the News
3 news items each. Which will be the winning news?
00:16:56 Content Spotlights
ROGER’S TOP 3 CONTENT SPOTLIGHTS OF 2023
Revolutionizing Flight! The Amazing Potential of the CFM RISE Engine – Mentour Pilot on YouTube: https://youtu.be/ojVNOj-q3SQ
Why Learning to Write Well Is Still Important in the Age of AI by Jessica Stillman, Inc.com:https://www.inc.com/jessica-stillman/why-learning-to-write-well-is-still-important-in-age-of-ai.html
Retracking of the Nemesis Rollercoaster at Alton Towers:
https://youtu.be/boNPBJDAV-g and https://youtu.be/boNPBJDAV-g and https://youtu.be/wV7qOqYnVuY and finally: https://youtu.be/EjSzQhcq9Hw
PASCAL’S TOP 3 CONTENT SPOTLIGHTS OF 2023
The One-Page Report You Should Always Have On Hand by David Finkel for Inc.com: https://www.inc.com/david-finkel/the-one-page-report-you-should-always-have-on-hand.html
The Art of the Opening Scene – How to Start a Movie 6 Different Ways by Studio Binder, Robert Kiraz, Simona Clapan and team: https://youtu.be/Jw_ysaoVlt4
How as Marketing Changed over the Past Half-Century? An interview with Philip Kotler and Alexander Chernev co-authors of the 16th edition of the book ‘Marketing Management’: https://insight.kellogg.northwestern.edu/article/how-has-marketing-changed-over-the-past-half-century
00:29:37 This Week in History
We share our top 3 historical events and then choose the winners.
00:37:04 Marketing Tech and Apps
ROGER’S TOP 3 MARKETING TECH & APPS OF 2023
- BeatEdit detects the beats in your music and generates markers for them in your Premiere Pro timeline: https://aescripts.com/beatedit-for-premiere-pro/
- DJI Osmo Pocket 3: https://store.dji.com/uk
- Adobe Firefly – us Generative AI to edit photos. https://www.adobe.com/sensei/generative-ai/firefly.html
PASCAL’S TOP 3 MARKETING TECH & APPS OF 2023
- eCamm Live https://www.ecamm.com/mac/ecammlive/?fp_ref=pascal29 released version 4.0 with lots of new features and a great 5-day challenge and a dedicated bank of resources.
- The Customer Avatar templates from Hubspot can give you a great headstarthttps://offers.hubspot.com/customer-profile-templates
- Your digital assistant to suggest how to structure an article or an interview:
- https://www.perplexity.ai/
00:47:09 Film Marketing
ROGER’S TOP 3 FILM MARKETING CAMPAIGNS OF 2023
- The Banshees of Inisherin
- The Menu
- Operation Fortune: Ruse de Guerre
PASCAL’S TOP 3 FILM MARKETING CAMPAIGNS OF 2023
- Dungeons and Dragons: Honour Amongst Thieves
- No Way Out
- Jurassic Park (30th Anniversary)
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about Amsterdam International Documentary Film Festival and the Big Marketing Meet Up Belfast Conference – TG110
In this special episode, Roger and Pascal talk about the lessons they learned at two major events:
- The International Documentary Film Festival, Amsterdam
- The Big Marketing Meet Up Conference, Belfast
We also share some thoughts on the cities of Belfast and Amsterdam.
Lessons from Amsterdam
- Pascal shares his experience navigating business meetings with sales agents and distributors in Amsterdam.
- Key Take-aways from 3 expert presentations: 'How to Work with A Publicist', 'How to Market your Film' and 'The Future of Distribution'
- Marketing strategies, tactics and mindsets from the film industry that will work in other sectors, from audience profiling to press kits and more.
- What are audiences looking for nowadays, and what is the main difference between streaming and theatrical releases for paying customers?
Lessons from Belfast
- What it’s like to be a closing keynote speaker and waiting until the end of the day.
- How Ciaran McKeon made a spook Heineken Advert that went mega viral.
- The surprise appearance of Seth Godin at the conference and his simple marketing wisdom.
- The intimate after hours book club round table where Roger talked about Cats, Mats and Marketing Plans. A wonderful session of discussion with highly engaged people.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about Silent Doritos Chips, Halloween Blog Posts, YouTube growth and Killers of the Flower Moon - TG109
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:30 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:13:12 Content Spotlights
ROGER: Using AI, Doritos takes the crunch out of gaming with new ‘silent’ chip by Webb Wright in The Drum: https://www.thedrum.com/news/2023/11/01/using-ai-doritos-takes-the-crunch-out-gaming-with-new-silent-chip
PASCAL: The Halloween Blog Post series by Natalie Eminae and team at OCOCO Media: https://www.ococomedia.co.uk/post/trick-or-treat-scarily-good-marketing-tips
00:24:35 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:31:33 Marketing Tech and Apps
ROGER: It’s all about YouTube growth – TubeBuddy or VidIQ?
VidIQ: https://app.vidiq.com/channels/63b584a2-ed1b-4176-b458-dcaafc39e388/dashboard
TubeBuddy: https://www.tubebuddy.com/
PASCAL: It’s all about converting long form videos
AI video tool that repurposes long talking videos into shorts in one click: https://www.opus.pro/
UK based start-up with a fantastic product and offer to convert long form interviews into vertical bite-sized content: https://choppity.com/
Bonus: Zoom AI Meeting Summary – make sure to update to the latest version of Zoom.us https://support.zoom.us/hc/en-us/articles/14423152801933-Using-Meeting-Summary-with-AI-Companion
00:40:24 Film Marketing
KILLERS OF THE FLOWER MOON (2023)
Director: Martin Scorsese
Writers: Martin Scorsese with Eric Roth
Starring: Leonardo DiCaprio, Robert De Niro and Lily Gladstone lead an ensemble cast, that also includes Jesse Plemons, Tantoo Cardinal, John Lithgow and Brendan Fraser.
Synopsis: set in 1920s Oklahoma, Killers of a Flower Moon depicts the FBI investigation of a series of murders of the Osage people, a string of brutal crimes that came to be known as the Reign of Terror.
We look at 4 marketing challenges faced by the producers of this epic 3hour plus film.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about marketing being 85% of success, faster writing, DJI Pocket 3 video camera, and the film Paths of Glory - TG108
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:05:02 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:17:52 Content Spotlights
ROGER: HOW TO WRITE FASTER: 12 STEPS TO PRODUCE 3,000+ WORDS A DAY by Ahmed Lhodi on Niche Pursuits: https://www.nichepursuits.com/how-to-write-faster/
PASCAL: Marketing Is 85% of Success – Dr. Jordan B Peterson interviewed by Nicole Arbour
https://youtu.be/qGgEF-SlSEU?si=wYMVRYqnTk2cWr_k&t=1314
00:36:51 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:43:33 Marketing Tech and Apps
ROGER: It’s all about video again
Blackmagic Camera App: https://www.blackmagicdesign.com/products/blackmagiccamera
DJI Osmo Pocket 3: https://store.dji.com/uk
PASCAL: It’s all about getting more value from your content
Headliner have launched a free transcription service called Eddy alongside their audiogram and video tool (you can also upgrade to edit your podcast like a word document): https://eddy.headliner.app/dashboard
Convert your articles or presentations into online slideshows and embed them onto your website: https://www.slideshare.net/
00:56:06 Film Marketing
Paths of Glory (1957)
Director: Stanley Kubrick
Writers: Stanley Kubrick, Calder Willingham, Jim Thompson
Stars: Kirk Douglas, Ralph Meeker, Adolphe Menjou, George Macready, Timothy Carey
Taglines: Never has the screen thrust so deeply into the guts of war! The most explosive motion picture in 25 years!
We review this epic but controversial film which was banned in many countries despite depicting the true picture of corruption in the French military during WWI. The producers knew they were courting controversy but pressed on regardless, giving us one of the finest, if not the grimmest, anti-war films ever made.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about U2 at the Las Vegas Sphere, Lego Insiders and the film Jurassic Park - TG107
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:01:57 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:14:16 Content Spotlights
ROGER: New level of concert/show experiences. U2 at The Sphere in Las Vegas https://youtu.be/FlTLOYV9QZM?si=xsPB5er709nUQWSt
PASCAL: ‘After 91 Years, Lego Rolled Out Something Its Most Loyal Fans Can Appreciate. It’s A Stroke Of Genius’ by Jason Aten, tech columnist at Inc.com: https://www.inc.com/jason-aten/after-91-years-lego-rolled-out-something-its-most-loyal-fans-can-appreciate-its-a-stroke-of-genius.html
00:29:10 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:36:38 Marketing Tech and Apps
ROGER: It’s all about YouTube video promotion:
Veefly: https://veefly.com/dashboard/video-list
HeadlineStudio AI Title Writer: https://coschedule.com/ai-youtube-title-generator
PASCAL: It’s all about improving your website accessibility score
Contrast Checker: https://webaim.org/resources/contrastchecker/ check the contrast and legibility of your copy against the background colour of your webpages
Alt Text for Images: https://ahrefs.com/writing-tools/img-alt-text-generator a great AI-powered digital assistant to help you create descriptive alt text for your images
00:46:15 Film Marketing
Jurassic Park (1993)
Director: Steven Spielberg
Writers: Michael Crichton and David Koepp
Starring: Richard Attenborough (Dr. John Hammond), Sam Neill (Dr. Alan Grant), Laura Dern (Dr. Ellie Sattler), Jeff Goldblum (Dr. Ian Malcolm), Joseph Mazzello (Tim Murphy), Ariana Richards (Lex Murphy), Robert Peck, Samuel L. Jackson, Wayne Knight,
Music: John Williams
Strapline: An Adventure 65 million Years in the Making.
We look at the marketing of the film, but also how the marketing of the park within the film itself reveals lessons all marketers can learn from.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
Bonus Episode: The one about The Best Of ‘In The News’ Part 1 – January to June 2023 with Roger Edwards and Pascal Fintoni.
marketingnews #marketingideas #marketingtips #videomagazine
👋 Welcome to a special bonus episode, a look back at the main news and events from the world of marketing in the first half of 2023.
📰 In this omnibus edition of ‘In The News’ segments from our audio and video magazine , you can expect frank reactions, expert views and practical advice inspired by the many campaigns, successful and otherwise, implemented by brands and corporations.
Enjoy! Roger Edwards and Pascal Fintoni
00:00:00 Introduction - Here are your hosts, Roger and Pascal.
00:00:18 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: TikTok becoming a search engine, short videos are the way to go, podcast listening figures, online networking practices, AI used for customer service first, low-cost interactivity is up, free-ads supported streaming.
00:12:54 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Blue Monday PR stunt, Spotify laying off staff, families spending budget down, prices going up, new paid subscription for Twitter, marketing budgets increased, McDonald’s raising eyebrows, Netflix adding more subscribers.
00:26:31 𝗠𝗮𝗿𝗰𝗵 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Boots new marketing campaign, Morrison’s cutting prices, Costa Coffee has a new CEO, return to the office, best before dates labels, brand awareness on the up, social media still a favourite, crisis fatigue a real challenge.
00:37:36 𝗔𝗽𝗿𝗶𝗹 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: BBC employees delete TikTok, responsible drinking campaign, John Lewis ownership model, phone providers merging, international travel push, Greggs best loved brand, OpenAI releasing ChatGPT4.
00:53:10 𝗠𝗮𝘆 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Twitter false advertising, Bud Light marketing disaster, Dame Judi Dench helping you save money, The Co-op offering price discounts, Pets At Home brands consolidation, Pret A Manger in India, BrewDog gold can competition is back!
01:02:33 𝗝𝘂𝗻𝗲 𝟮𝟬𝟮𝟯 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀: Inflation falling but consumer looking for lowest prices, time spent on social media down, marketing is about humanity, Lidl vs Tesco club cards, memorable brand slogans, actors behind marketing agency, Netflix launches The Witcher Maze.
🤔 Q: what do you make of the first-half of 2023 from a marketing perspective?
🤔 Q: do you have marketing news you would like to mention? Add them to the comments!
🤔 Q: do you have predictions and thoughts about what the next 6-12 months will be like for marketers, customers and media platforms?
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- This Week in History
- Marketing Tech and Apps
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about Natalie Dormer’s Oxford Q&A, Remote Work Tools and the film Gladiator - TG106
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:04:32 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:17:03 Content Spotlights
ROGER: Natalie Dormer: Game of Thrones Actress | Full Q&A | Oxford Union – VIDEO: https://youtu.be/seTdAZhgAZA?si=jDDJlZMUE7TfLnhH
PASCAL: 5 Remote Work Tools to Support Company Culture by Beverly Sherratt and Jo Cameron at Launchpad Associates
https://www.launchpadassociates.co.uk/company-culture-remote/
00:33:31 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:38:07 Marketing Tech and Apps
ROGER: It’s all about retrieving deleted files:
Wondershare Recoverit: https://recoverit.wondershare.net/
Stellar Data Recovery Professional: https://www.stellarinfo.com/
PASCAL: It’s all about media assets and ideas for your next project:
Production Crate https://www.productioncrate.com/ free and chargeable copyright-free music, visual effects, graphics and more!
Graphic Ghost https://www.graphicghost.com/ download free and premium illustrations, vectors, logos, icons, wordpress themes, fonts, mockups, etc.
00:47:27 Film Marketing
Gladiator (2000)
Director: Ridley Scott
Writers: David Franzoni, John Logan , William Nicholson
Stars: Russell Crowe, Joaquin Phoenix, Connie Nielsen, Oliver Reed
Music by Hans Zimmer
A former Roman General sets out to exact vengeance against the corrupt emperor who murdered his family and sent him into slavery
We look at the trailer, posters, TV spots and the early “flash” based website which were part of the marketing campaign for one of the best historical action movies of all time.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.
Every week we'll bring you the following segments.
- In the...
The one about Social Media ROI, RogVLOG creative process, Blackpool Pleasure Beach and the film Pitch Black - TG105
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:06 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:15:34 Content Spotlights
ROGER: Ask Buffer: How Many Social Media Platforms Should a Small Business Be Active On? By Kirsti Lang, Buffer: https://buffer.com/resources/how-many-social-media-platforms-business/
PASCAL: A special look at Roger’s RogVLOG videos and his creative process: Why do TRAINS stop at STOW? What makes it a must-see village on the Scottish Borders Railway: https://youtu.be/yaU-FR8kC5Y and Great Travel Battle - Car vs Trains - we RACE from Edinburgh to the Lakes: https://youtu.be/U2Gn2kdveEw
00:35:24 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:44:23 Marketing Tech and Apps
ROGER: EmbodyMe's Xpression Chat: https://www.creativebloq.com/news/xpression-chat-ai
MuseList: https://www.producthunt.com/posts/muselist-vintage-cassette-playlist-app
PASCAL: It’s all about AI-powered suggestions for your long form content:
https://tome.app/ for visual expression to help you explore new ideas and instantly generate new content
https://www.perplexity.ai/ your digital assistant to suggest how to structure an article or an interview
00:51:42 Film Marketing
PITCH BLACK (2000)
Director: David Twohy
Writers: David Twohy and brothers Ken and Jim Wheat
Starring: Vin Diesel (Strays 1997, Saving Private Ryan 1998, The Iron Giant 1999) Radha Mitchell, Cole Hauser, Keith David, Rhiana Griffith, and ensemble cast.
Music: Graeme Revell
We look at how the director insisted on building one of the first websites to promote this film alongside the usual posters and trailers.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better...
The one about why YouTube channels fail, Kotler’s marketing masterpiece and the film Heat - TG104
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:03:45 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:15:54 Content Spotlights
ROGER: 9 Common Reasons Why New YouTube Channels Fail BY
Jose Luansing JR in MakeUseOf: https://www.makeuseof.com/reasons-new-youtube-channels-fail/
PASCAL: How Has Marketing Changed over the Past Half-Century? An interview with Philip Kotler and Alexander Chernev co-authors of the 16th edition of the book ‘Marketing Management’: https://insight.kellogg.northwestern.edu/article/how-has-marketing-changed-over-the-past-half-century
00:37:13 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:44:28 Marketing Tech and Apps
ROGER: It’s all about AI video and picture editing:
OpusClip – chops talking heads videos into TikTok/Reels/Shorts: https://clip.opus.pro/dashboard
Adobe Firefly – us Generative AI to edit photos. Add and subtract images. And the secret “glass painting video trick”: https://www.adobe.com/sensei/generative-ai/firefly.html
PASCAL: It’s all about fast and impactful video editing
Quik by GoPro https://gopro.com/en/us/shop/quik-app-video-photo-editor new templates and music tracks for this fantastic AI video marketing assistant
Vimeo Video Editor https://vimeo.com/video-editor this is a simple video editing tool with a helpful range of templates and AI-powered add ons.
00:56:33 Film Marketing
HEAT (1995)
A group of high-end professional thieves start to feel the heat from the LAPD when they unknowingly leave a clue at their latest heist.
Director: Michael Mann – famous for Miami Vice and Manhunter
Writer: Michael Mann
Stars: Al Pacino, Robert De Niro, Val Kilmer, Jon Voight, Tom Sizemore, Diane Venora, Ashley Judd
Music by: Elliot Goldenthal
We look at the fascinating story about how Heat developed from an original script by Mann which he originally truncated to make a TV movie called LA Takedown and then reinstated the full script for the eventual filming of Heat. It’s famous for a 10 minute gun battle and a café confrontation between Al Pacino and Robert De Niro.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s...
The one about Goodbye Twitter, Hello X, Pret A Manger price increases and the film Oppenheimer - TG103
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:32 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:16:27 Content Spotlights
ROGER: Pret A Manger credits subscription service for its return to profit by Naimh Carroll in Marketing Week: https://www.marketingweek.com/pret-a-manger-credits-subscription-service-for-its-return-to-profit/ also https://www.marketingweek.com/pret-marketing-campaign-2022/
PASCAL: A LinkedIn post with a video message from Rand Fishkin about the impact of AI-powered search on search engine optimisation:
https://www.linkedin.com/posts/randfishkin_if-i-had-to-guess-what-marketers-will-be-activity-7086801513712345088-CbDA
00:28:50 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:35:47 Marketing Tech and Apps
ROGER: It’s all about K Apps
KineMaster: https://kinemaster.com/
WEBTOON: https://www.webtoons.com/en/
Weverse: https://weverse.io/
PASCAL: It’s all about reconnecting with long form content
The Customer Avatar templates from Hubspot can give you a great headstart https://offers.hubspot.com/customer-profile-templates
Do a Google Search and collate the options from the ‘People Also Ask’ and ‘Related Searches’ panels – Use the information to structure your next articles
00:46:26 Film Marketing
OPPENHEIMER (2023)
Director: Christopher Nolan
Writer: Christopher Nolan
Starring: Cillian Murphy stars as Oppenheimer, with Emily Blunt as Oppenheimer's wife Katherine "Kitty" Oppenheimer, Matt Damon as General Leslie Groves, director of the Manhattan Project, and Robert Downey Jr. as Lewis Strauss, a senior member of the United States Atomic Energy Commission. The ensemble supporting cast includes Florence Pugh, Josh Hartnett, Casey Affleck, Rami Malek and Kenneth Branagh.
Music: Ludwig Göransson composed the score for the film, after doing so for Nolan's previous film, Tenet.
We look at the posters, trailers and the website in advance of the release of Oppenheimer. The studio has also released many featurettes almost like advance Blu-Ray extras to discourage people from waiting for the physical and digital media releases.
About Two Geeks and A Marketing...
The one about Deep Fake AI, Marketing by Numbers, Threads App and Casino Royale - TG102
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:03:43 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:17:43 Content Spotlights
ROGER: Terrifying Ad Warns Parents Against Sharing Photos of Their Kids Online by Pesala Bandara: https://petapixel.com/2023/07/13/terrifying-ad-warns-parents-against-sharing-photos-of-their-kids-online/
PASCAL: Marketing in 2023: H1 by the numbers– by Sara Karlovitch Associate Editor and Jasmine Ye Han News Graphics Developer: https://www.marketingdive.com/news/marketing-data-2023/653372/
00:32:00 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:39:48 Marketing Tech and Apps
ROGER: It’s all about AI and social media
Threads Ap: https://apps.apple.com/us/app/threads-an-instagram-app/id6446901002
Midjourney AI pictures: https://midjourney-app.com/
PASCAL: It’s all about approaching AI tools the right way
Flow GPT https://flowgpt.com/ a library of AI prompts, to be used wisely and sparingly to create your own library of instructions for your digital assistants
LogicBalls https://logicballs.com/ discover a variety of free AI-powered apps and tools that can unlock your creative potential
00:52:48 Film Marketing
Casino Royale (2006)
Director: Martin Campbell
Writers: Neal Purvis, Robert Wade, Paul Haggis
Stars: Daniel Craig, Eva Green, Judi Dench, Mads Mikkelsen
Synopsis: After earning 00 status and a licence to kill, secret agent James Bond sets out on his first mission as 007. Bond must defeat a private banker funding terrorists in a high-stakes game of poker at Casino Royale, Montenegro.
We look at the marketing of this reboot of the James Bond franchise. Massive changes in style and cinematography, and a much more rugged and physical approach to storytelling. There are product placement campaigns going on from film sponsors but is the campaign strong enough to support the reboot?
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.
Pascal is a...
The one about Web3, Long Takes in Movies, Insta360 Cameras and the film “No Way Out” - TG101
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:03:03 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:14:12 Content Spotlights
ROGER: The 25 Greatest Long Takes in Movies of All Time by Andrez Gonzales: https://movieweb.com/greatest-long-takes-in-movies-of-all-time/
PASCAL: What is Web3 and how could it change the internet? byAdrian Ma
Assistant Professor, Journalism, Toronto Metropolitan University for World Economic Forum: https://www.weforum.org/agenda/2023/03/what-is-web3-and-how-could-it-change-the-internet/
00:29:56 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:38:27 Marketing Tech and Apps
ROGER: It’s all about true innovation in action cameras
Insta360 X3 – Full 360 filming: https://store.insta360.com/product/x3
Insta360 Go – Action Camera with an amazing twist: https://store.insta360.com/product/go-3
PASCAL: It’s all about getting your business on the map
Apple Business Connect https://businessconnect.apple.com/ take control of how future customers see you across Apple Maps, Messages, Wallet and other apps.
Bing Places https://www.bingplaces.com/ get found when customers search from their computer, tablet or mobile phone
And don’t forget Facebook Places https://www.facebook.com/places/
00:49:44 Film Marketing
NO WAY OUT (1987)
Directors: Roger Donaldson
Writers: Kenneth Fearing (novel), Robert Garland (screenplay)
Music by: Maurice Jarre
Starring: Kevin Costner (Tom Farrell), Gene Hackman (David Brice), Sean Young (Susan Atwell), Will Patton (Scott Pritchard), alongside an extensive cast
Strapline(s): Is it a crime of passion, or an act of treason?
We look at the marketing for this edge of the seat political thriller, including a look at the Lobby Cards and the Photography. And we ask how different things could have turned out had they marketed this as an erotic thriller.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a...
Film Marketing Special with Kate Edwards Talent Manager - TG100
To celebrate episode 100 and 3 years of podcasting, Roger Edwards and Pascal Fintoni are joined by Kate Edwards the owner of Grand View Management from her office in Venice, Los Angeles, California.
This is a fascinating and often poignant conversation about the relationship between managers and their clients, the incredible power of storytelling, the work of actors and actresses and their enduring legacy.
00:00:00 Introduction - Here are your hosts, Roger and Pascal
00:02:33 Let's go to Los Angeles and meet our special guest Kate Edwards
00:03:32 A week in the life of Kate Edwards
00:06:20 The difference between a manager and an agent?
00:17:46 What made you decide to become a talent manager?
A fascinating look back at Kate Edwards' journey and how her interest in acting led to a chance encounter with John Travolta's manager who introduced Kate to film production. And the rest, as they say, is history!
00:25:50 How do you decide on who you will look after as a manager?
Another insight into the world of talent management, from being approached directly to spotting opportunities and taking the initiative.
00:30:25 Being on the set of Dirty Dancing and other stories
00:32:53 How Kate Edwards got involved with the Patrick Swayze and John Travolta documentaries
00:36:35 Memories from the movie 'Ghost' starring Patrick Swayze, Demi Moore, Whoopi Goldberg
00:42:00 Let's talk about film marketing: premieres, photo shoots, press tours, screenings, and more
00:45:47 Spotlight on: Will Patton and sustaining a career over several decades
00:48:26 Film projects to watch out for
00:50:38 The Film Marketing Fun Quiz!
If you could have a Zoom call with a film director (past or present) who would it be?
If you could remake a classic, which film would it be?
What is your go-to movie when you need cheering up?
What is the first movie you saw on the big screen? And the last?
Which band or artist would you invite to play for you and your friends at your birthday party?
00:55:56 Final words and farewell
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Please subscribe and leave comments and suggestions in the usual places.
Listen to the podcast: https://two-geeks-marketing-podcast.captivate.fm/
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
AI and British Telecom, Google Search and Arnold Schwarzenegger's Podcast - AI Bonus Episode 99b
In this bonus episode Roger and Pascal talk about the following AI news topics:
BT to cut 55,000 jobs with up to a fifth replaced by AI: https://www.bbc.com/news/business-65631168
In early May 2023, the future Google AI-powered search experience was demonstrated during the annual Google I/O conference in Mountain View, California: https://www.youtube.com/watch?v=dVsiusLQy5Q
Arnold Schwarzenegger is now taking his fitness crusade to the next level and using artificial intelligence for his new podcast Arnold’s Pump Club-800: https://www.essentiallysports.com/us-sports-news-bodybuilding-news-know-how-to-handle-it-if-it-turns-on-us-despite-using-ai-millionaire-arnold-schwarzenegger-has-full-command-over-his-new-machine/
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- Marketing Tech and Apps
- This Week in History
- Creator Shout Outs
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about Nemesis Rollercoaster Refurb, AI Generated Content and the film, Tremors - TG99
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:03:07 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:12:50 Content Spotlights
ROGER: Retracking of the Nemesis Rollercoaster at Alton Towers:
https://youtu.be/boNPBJDAV-g and https://youtu.be/boNPBJDAV-g and https://youtu.be/wV7qOqYnVuY and finally: https://youtu.be/EjSzQhcq9Hw
PASCAL: AI Generated Content Is The New Floor by Rand Fishkin founder of Sparktoro: https://sparktoro.com/blog/ai-generated-content-is-the-new-floor/
00:27:08 Marketing Tech and Apps
ROGER: It’s all about BlueSky and Windows:
BlueSky: https://www.techradar.com/features/bluesky-is-like-twitter-without-elon-musk-and-thats-good-enough-for-me
How to Bypass Windows 11 Requirements: https://www.lifewire.com/bypass-windows-11-requirements-7481105
PASCAL: It’s all about inspiration for your website
Refresh your website layout with Relume Templates Library https://library.relume.io/ with access to the world’s largest library of Webflow components.
Get some new design ideas for your webpages from about us to pricing, FAQs, sign-up, etc. with Treasite https://www.treasite.com/
00:38:36 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:44:58 Creator Shout Outs
ROGER: Maria Franzoni – Speaking Business Academy: https://www.linkedin.com/in/maria-franzoni/
PASCAL: Aileen Smith and Karen Campbell, co-hosts of the ‘She Runs Eats Performs Podcast’ series https://www.linkedin.com/company/she-runs-eats-performs-podcast/posts/
00:51:52 Film Marketing
TREMORS (1990)
Directors: Ron Underwood
Writers: S.S. Wilson, Brent Maddock (also producers)
Producer(s): Ellen Collett, Ginny Nugent, Gale Anne Hurd
Music by: Ernest Troost and Robert Folk
Creature Effects: Alec Gillis, Tom Woodruff Jr.
Starring: Kevin Bacon (Valentine), Fred Ward (Earl), Finn Carter (Rhonda), Michael Gross (Burt), Reba McEntire (Heather), Victor Wong (Walter), Ariana Richards (Mindy) and many more...
Strapline(s): They say there’s nothing new under the sun. But under the ground...
This 1990 Horror B-Movie Style film features an excellent cast, amazing scenery, tension, horror and fun but it never descends into parody. We look at the marketing for the film as it approaches the April 2023 celebration of 33 years since its release.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- Marketing Tech and Apps
- This Week in History
- Creator Shout Outs
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about writing well versus AI, highlights from Canva Create 2023 and Operation Fortune: Ruse de Guerre - TG98
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:20 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:13:58 Content Spotlights
ROGER: Why Learning to Write Well Is Still Important in the Age of AI by Jessica Stillman, In.com:https://www.inc.com/jessica-stillman/why-learning-to-write-well-is-still-important-in-age-of-ai.html
PASCAL: 10 Highlights from Canva Create 2023 - A Brand New Era:
https://www.canva.com/newsroom/news/what-happened-at-canva-create-2023/
00:32:29 Marketing Tech and Apps
ROGER: It’s a random selection:
Manage multiple Social Media accounts with NapoleonCat: https://napoleoncat.com/blog/new-improved-social-media-inbox-for-facebook-twitter-instagram-messenger/
Find and share B Roll video on Envato Market: https://videohive.net/
PASCAL: It’s all about better content ideas
Content Ideas: https://contentideas.io/ by Content Studio, curate trending content to get ideas for your next campaigns
Namelix: https://namelix.com/ business name generator by brandmark.io, generate a short, brandable business name using artificial intelligence
00:42:34 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:49:40 Creator Shout Outs
ROGER: Premiere Gal YouTube Channel for entertaining tutorials on how to use Adobe Premiere Pro: https://www.youtube.com/@PremiereGal
PASCAL: John Crossley and colleagues from London-based Harvard Content Marketing and PR agency – Creators of the '2023 Content Trends Playbook’: https://www.harvard.co.uk/what-trends-are-shaping-content-marketing-in-2023/
00:54:01 Film Marketing
Operation Fortune: Ruse de Guerre (2023)
Director: Guy Ritchie
Writers: Guy Ritchie, Ivan Atkinson, Marn Davies
Stars: Jason Statham (Orson Fortune), Aubrey Plaza (Sarah Fidel), Cary Elwes (Nathan Jasmine), Hugh Grant (Gregg Simmonds), Josh Hartnett (Danny Francesco), Bugzy Malone (J.J Davies), Eddie Marsan (Knighton)
An excellent ensemble movie from Guy Ritchie. We look at the troubled production and release caused by the Covid pandemic, concerns over the nationality of the movie’s villains and the financial troubles of the distributor. The marketing campaign was under-whelming and failed to showcase how good the movie really is - but was this the right decision for the new distributor given all the delays?
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- Marketing Tech and Apps
- This Week in History
- Creator Shout Outs
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
AI Hype and a Dungeons and Dragons Update - Bonus Episode 97B
In this bonus episode, originally recorded live on LinkedIn, Roger and Pascal talk about the outrageous amount of hype building around AI in the marketing community. And now both Roger and Pascal have seen Dungeons and Dragons, they update their review of the film and its marketing based on their experience at the cinema.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- Marketing Tech and Apps
- This Week in History
- Creator Shout Outs
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about public speaking basics, the future of AI and Dungeons and Dragons: Honour among Thieves - TG97
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:30 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:18:14 Content Spotlights
ROGER: Remember these 7 Public Speaking Basics When Presenting Overseas by Joseph Liu: https://www.forbes.com/sites/josephliu/2023/03/20/remember-7-presentation-fundamentals-when-presenting-overseas/
PASCAL: Bill Gates just published a 7-page letter about AI and his predictions for its future by Grace Mayer for Business Insider: https://www.businessinsider.com/bill-gates-ai-letter-chatbots-future-predictions-2023-3?r=US&IR=T
00:35:01 Marketing Tech and Apps
ROGER: It’s all about research/surveys.
Survey Monkey: https://www.surveymonkey.co.uk/
VideoAsk: https://www.videoask.com
PASCAL: It’s all about using social media reports
Fame Wall https://famewall.io/ developed by Foutham Jay, collect & display testimonials on your social platforms from real people in multiple ways to win customers
Sparrow Charts https://www.sparrowcharts.com/ automated social media dashboards and reports to track impressions, reach and impact
00:46:39 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:54:05 Creator Shout Outs
ROGER: Elise Quevedo for making me think about getting older and staying relevant: https://www.linkedin.com/posts/elisequevedo_too-old-for-tech-think-again-hitachi-talks-activity-7043873905391902720-ha3m/
PASCAL: Mark Orr and Dan Wilkinson, video producers and co-hosts of the new live video series LiveStream Rebels: https://www.linkedin.com/video/event/urn:li:ugcPost:7044289180306141184/
01:01:39 Film Marketing
DUNGEONS AND DRAGONS: HONOUR AMONG THIEVES (2023)
Directors: Jonathan Goldstein and John Francis Daley
Writers: Jonathan Goldstein,John Francis Daley, Michael Gilio from a story by Chris McKay and Gilio
Music by: Lorne Balfe
Starring: Chris Pine, Michelle Rodriguez, Regé-Jean Page, Justice Smith, Sophia Lillis and Hugh Grant
We look at the marketing campaign for this long awaited fantasty epic. There are two audiences. The D&D gamers and the general public. Can the marketing campaign (and indeed the film) appeal to both audiences?
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- Marketing Tech and Apps
- This Week in History
- Creator Shout Outs
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about the power of introverts, BeatEdit for video production, Captivate Podcast 2.0 and “The Menu” - TG96
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:46 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:14:13 Content Spotlights
ROGER: Don’t listen to the industry sages, they’re not your ad’s target by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-dont-listen-industry-sages-not-target/
PASCAL: The Power of Introverts in Marketing by Raja Saggi for Think with Google
https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/management-and-culture/power-of-introverts-marketing-industry/
00:31:08 Marketing Tech and Apps
ROGER: It’s all about enhancing your video editing
BeatEdit detects the beats in your music and generates markers for them in your Premiere Pro timeline: https://aescripts.com/beatedit-for-premiere-pro/
TOKO MotionBro Graphics Pack – probably the only graphics pack you’ll ever need: https://motionbro.net/motioncan/graphics-pack/
PASCAL: It’s all about audio production and publication
Captivate.fm the podcast hosting platform has just released brand new features under the label Podcasting 2.0 https://www.captivate.fm/signup?ref=rogeredwards
Audio Mass – the easiest and simplest audio editing platform, and it’s free! https://audiomass.co/
00:43:22 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:53:18 Creator Shout Outs
ROGER: May King Tsang and her FOMO Podcast: https://fomocreator.social/fomo-podcast
PASCAL: Simon Raybould, founder of Presentation Genius, and producer of the short, sharp LinkedIn video series called #TalkTactics https://presentationgenius.info/talktactics and pay what you like.
00:56:54 Film Marketing
The Menu (2022)
Director: Mark Mylod
Writers: Seth Reiss, Will Tracy
Stars: Ralph Fiennes, Anya Taylor-Joy, Nicholas Hoult
Twelve guests are invited to a remote island to dine at an exclusive restaurant where the chef has prepared a sumptuous meal, with some shocking surprises.
We look at the marketing campaign for this gripping and unique thriller. Did it deserve more promotion? Did the trailers give too much away or not enough? Could there have been more links with other food brands?
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- Marketing Tech and Apps
- This Week in History
- Creator Shout Outs
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about the Dasani marketing disaster, art of opening scenes, visual stories and the film, “Waterworld” - TG95
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:08 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:13:18 Content Spotlights
ROGER: Why you can't buy Dasani water in Britain by Tom Scott, YouTube. One of the greatest marketing disasters of all time: https://youtu.be/wD79NZroV88
PASCAL: The Art of the Opening Scene – How to Start a Movie 6 Different Ways by Studio Binder, Robert Kiraz, Simona Clapan and team: https://youtu.be/Jw_ysaoVlt4
00:28:50 Marketing Tech and Apps
ROGER: It’s all about FREE video editors:
Kdenlive: https://www.kdenlive.org/
DaVinci Resolve (Desktop): https://www.blackmagicdesign.com/products/davinciresolve/
PASCAL: It’s all about creating visual stories:
Pitch Deck Hunt https://www.pitchdeckhunt.com/new-pitch-decks a collection of 1000+ pitch decks from industry-leading startups all around the world.
Pitch.com https://pitch.com/ a dedicated workspace to create pitch decks, project plans, conference keynotes and more
00:37:32 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:43:45 Creator Shout Outs
ROGER: Nerdwriter (YouTube Channel) – Passengers, Rearranged: https://youtu.be/Gksxu-yeWcU
PASCAL: Stephen McCormick, IT business analyst, digital content creator, MSP Community Manager for Tubblog.co.uk and author of the ‘How To Address Quiet Quitting’ article:
https://www.tubblog.co.uk/blog/how-to-address-quiet-quitting/
00:49:30 Film Marketing
WATERWORLD (1995)
Director: Kevin Reynolds
Writers: Peter Rader and David Twohy
Music by: James Newton-Howard
Starring: Kevin Costner (The Mariner), Dennis Hopper (Deacon), Jeanne Tripplehorn (Helen), Tina Majorino (Enola), Michael Jeter
Straplines: Beyond the horizon lies the secret to a new beginning.
We look at the production and marketing of this Kevin Costner epic which inherited the unfair reputation of being a flop even though that is not the case at all. Did the studio make a mistake by editing so much out of the theatrical release?
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- Marketing Tech and Apps
- This Week in History
- Creator Shout Outs
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about new aircraft engines, AI changing digital marketing, content marketing myths and the Banshees of Inisherin - TG94
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:07 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:16:40 Content Spotlights
ROGER: Revolutionizing Flight! The Amazing Potential of the CFM RISE Engine – Mentour Pilot on YouTube: https://youtu.be/ojVNOj-q3SQ
PASCAL: Will Artificial Intelligence Change The World Of Digital Marketing Forever? By Matteo Pittaluga: https://www.forbes.com/sites/forbesbusinesscouncil/2023/02/08/will-artificial-intelligence-change-the-world-of-digital-marketing-forever/
00:28:14 Marketing Tech and Apps
ROGER: It’s all about a massive Google Maps upgrade: https://www.tomsguide.com/news/google-maps-just-got-a-huge-upgrade-heres-all-the-new-features
PASCAL: It’s all about going live on social media
eCamm Live https://www.ecamm.com/mac/ecammlive/?fp_ref=pascal29 released version 4.0 with lots of new features and a great 5-day challenge and a dedicated bank of resources.
Add free virtual backgrounds thanks to FreePik.com https://www.freepik.com/search?format=search&query=stream%20background&selection=1 and free background music thanks to CreatorMix https://creatormix.com/
00:41:00 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:46:17 Creator Shout Outs
ROGER: Mike’s Book Reviews - How Pet Sematary by Stephen King Captures Grief In A Way That No Other Author Has Been Able To: https://youtu.be/Lw-TV77BJ-s
PASCAL: Joanne Dolezal, Digital and Content Marketing Specialist, author of ‘B2B Content Marketing Myths: Busted’: https://www.linkedin.com/pulse/b2b-content-marketing-myths-busted-joanne-dolezal/
00:52:18 Film Marketing
The Banshees of Inisherin (2022)
Director: Martin McDonagh
Writer: Martin McDonagh
Stars: Colin Farrell, Brendan Gleeson, Kerry Condon
Music: original score composed by Carter Burwell
Two lifelong friends find themselves at an impasse when one abruptly ends their relationship, with alarming consequences for both of them.
We look at the low key marketing campaign for a film that’s become a smash hit world-wide and whether Disney+ put it up too early and harmed its cinema run.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- Marketing Tech and Apps
- This Week in History
- Creator Shout Outs
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about James Cameron and Presentation Storytelling, The Strategy One-pager, graphic design trends and the film Drive - TG93
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:01:57 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:15:43 Content Spotlights
ROGER: Follow James Cameron's Storytelling Process to Build an Engaging PowerPoint Presentation: https://www.inc.com/carmine-gallo/follow-james-camerons-storytelling-process-to-build-an-engaging-powerpoint-presentation.html
PASCAL: The One-Page Report You Should Always Have On Hand by David Finkel for Inc.com: https://www.inc.com/david-finkel/the-one-page-report-you-should-always-have-on-hand.html
00:31:36 Marketing Tech and Apps
ROGER: It’s all about podcast audio:
Riverside FM: https://riverside.fm/
Adobe Podcast Beta: https://podcast.adobe.com/enhance
PASCAL: It’s all about thinking about your content differently
Scribe: https://scribehow.com/home: Turn any process into a step-by-step guide, instantly.
Skill Blue Prints by Amazon: https://blueprints.amazon.com/bp/amzn.ask.bp.560100e2-ff88-496b-846c-6fb44445d5d0/en-US Let your followers hear the latest news and updates from your WordPress blog.
00:42:21 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:48:49 Creator Shout Outs
ROGER: Daniel Netzel for his YouTube video on the correct chronology for the Memento Film: "Memento" in Chronological Order | The Dark Side of Leonard
PASCAL: Philip VanDusen creative executive in strategic branding and graphic design and creator of the ‘15 Graphic Design Trends for 2023’ video: 15 Graphic Design Trends for 2023
00:55:45 Film Marketing
DRIVE (2011)
Director: Nicolas Winding Refn
Writers: Hossein Amini based on book by James Sallis
Music by: Cliff Martinez + Johnny Jewel of Desire and Chromatics to score the film
Starring: Ryan Gosling, Carrey Mulligan, Oscar Isaac, Bryan Cranston, Bryan Cranston, Christina Hendricks, Ron Perlman, and Albert Brooks.
Straplines: 1) There Are No Clean Getaways. 2) Get In – Get Out – Get Away
We look at the marketing for this film about a Hollywood stunt driver who moonlights as a criminal getaway driver incurs the wrath of L.A.'s most dangerous criminal after a heist goes wrong. Did the marketing campaign cause people to misinterpret the theme of the film?
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- Marketing Tech and Apps
- This Week in History
- Creator Shout Outs
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about emojis in marketing, podcast mix-tapes and Mission: Impossible Dead Reckoning Part 1 - TG92
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:03:12 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:15:52 Content Spotlights
ROGER: 5 Reasons Why You Need to Make Emojis Part of Your Marketing Strategy by Nick Brogden, Entrepreneur: https://www.entrepreneur.com/growing-a-business/5-reasons-why-you-need-to-make-emojis-part-of-your/439442
PASCAL: MAJOR ANNOUNCEMENT: New Rockstars in 2023! By Erik Voss
https://www.youtube.com/watch?v=GPzUoZ2WJK0
2023 will officially be New Rockstars' BIGGEST YEAR YET, with new formats, new topics, new live events, and big new projects! Erik Voss reveals everything we've been working on!
00:36:44 Marketing Tech and Apps
ROGER: It’s all about focus and a calm environment:
Forest – Stay Focused, be present: https://forestapp.cc/
Noisli – Improve focus and boost productivity: https://www.noisli.com/
PASCAL: It’s all about creating brighter better content
Pika Mockups https://pika.style/templates Quickly create beautiful mockup images from your app screenshots, website images, tweets and more
Hark Audio Lists https://harkaudio.com/ Hark editors handpick amazing podcast moments and curate them into ‘Harklists’ - podcast mixtapes.
00:48:15 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:56:04 Creator Shout Outs
ROGER: Gavin Bell from Yatter. Tested ads created by his company versus ads created by ChatGPT: https://www.linkedin.com/posts/mrgavinbell_team-ai-advertising-activity-7018245351396503552-7ij4
PASCAL: Have you taken the Next Steps Business Assessment designed by Chris Ducker yet? https://assessment.chrisducker.com/
01:03:05 Film Marketing
Mission: Impossible – Dead Reckoning Part 1 (2023)
Director: Christopher McQuarrie
Writers: Bruce Geller (based on the television series created by) Christopher McQuarrie(screenplay)
Starring: Tom Cruise, Rebecca Ferguson, Pom Klementieff, Vanessa Kirby, Hayley Atwell, Cary Elwes, Simon Pegg, Indira Varma, Charles Parnell, Shea Whigham, Ving Rhames, Mark Gatiss, Rob Delaney, Esai Morales.
We look at the initial marketing campaign for the 7th Mission: Impossible film. It includes a trailer plus a 10-minute video featuring one of the most dangerous stunts in movie history. Such a great tease for what will undoubtedly be a spectacular action adventure.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- Marketing Tech and Apps
- This Week in History
- Creator Shout Outs
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one where we reviewed the best bits of 2022 - TG Christmas Special 2022
Originally broadcast live on LinkedIn on 23rd December 2022.
Welcome to the replay of the Two Geeks and a Marketing Podcast Christmas Special 2022.
Roger and Pascal talk about their Top 3 items from each section of the show and then decide which is Number One.
00:00:00 Introduction to Christmas Special
00:00:29 Title Sequence
00:04:05 In the News
00:12:56 Content Spotlights
00:23:47 Marketing Tech and Apps
00:34:32 This Week in History
00:40:52 Creator Shout Outs
00:44:12 Film Marketing
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Please subscribe and leave comments and suggestions in the usual places.
Listen to the podcast: https://two-geeks-marketing-podcast.captivate.fm/
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about nailing virtual events, the hype about ChatGPT and Indiana Jones and the Dial of Destiny - TG91
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:24 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:14:15 Content Spotlights
ROGER: Show Your Work – Book by Austin Kleon: https://austinkleon.com/show-your-work/
PASCAL: Are Virtual Events Hurting Your Brand? By Shama Hyder, Founder and CEO of Zen Media for Inc.com: https://www.inc.com/shama-hyder/virtual-events-hurting-brand-what-should-know.html
00:29:48 Marketing Tech and Apps
ROGER & PASCAL both chose ChatGPT this week!
https://openai.com/blog/chatgpt/
https://chat.openai.com/chat
00:40:37 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:48:48 Creator Shout Outs
ROGER: Tom Fishburne, The Marketoonist: https://www.marketingweek.com/marketoonist-on-marketing-babble/
PASCAL: Moira Barnes, sales strategist and coach is hosting 12 Sales Tips in 12 Days - How to Sell in a Recession each weekday until Christmas to help you all sell smarter in 2023: https://www.linkedin.com/in/moirabarnes/
00:53:09 Film Marketing
INDIANA JONES AND THE DIAL OF DESTINY (2023)
Director: James Mangold
Writers: James Mangold, who co-wrote the script with Jez Butterworth and John-Henry Butterworth.
Starring: Harrison Ford (of course!) John Rhys-Davies reprises his role as Sallah, and new cast members include Phoebe Waller-Bridge (Helena, Indy’s God Daughter) Antonio Banderas, Shaunette Renée Wilson, Thomas Kretschmann, Toby Jones, Boyd Holbrook, Olivier Richters, Ethann Isidore and Mads Mikkelsen.
We look at the start of the marketing campaign for the 5th Indiana Jones film to be released in June 2023.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- Marketing Tech and Apps
- This Week in History
- Creator Shout Outs
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about The Moth Storytelling Book, Zero Click Search, local online presence and “Knives Out” - TG90
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:04:44 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:17:50 Content Spotlights
ROGER: How to Tell a Story - The definitive guide to telling an unforgettable story in any setting, drawing on twenty-five years of experience from the storytelling experts at The Moth. https://themoth.org/howtotellastoryuk
PASCAL: Zero Click Search: How Should Businesses Respond To It? By Marcus Tober, SVP Enterprise Solutions, Semrush for techradar.com
https://www.techradar.com/opinion/zero-click-search-how-should-businesses-respond-to-it
00:36:14 Marketing Tech and Apps
ROGER: It’s all about making documents more interactive.
Do more with your documents: Use Turtl software to create beautiful digital documents, proven to increase reader engagement. https://turtl.co/
ThingLink is an award-winning technology solution for creating engaging, accessible & interactive media https://www.linkedin.com/company/thinglink/
PASCAL: It’s all about your local online presence
Google Business Profile – Ask For A Review https://support.google.com/business/answer/3474122?hl=en
Local Citation List by Bright Local https://www.brightlocal.com/resources/top-citation-sites/location/uk/
Location Citation Checker by SEMRush https://www.semrush.com/local-seo/local-citation-tool/
00:45:10 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:52:22 Creator Shout Outs
ROGER: Louise Brogan, LinkedIn Expert. Invited to Buckingham Palace to meet King Charles and to celebrate business-people in Northern Ireland: https://louisebrogan.com/
PASCAL: Bob Gentle, founder of Amplify.me agency and author of The Personal Brand Business Roadmap v.2.0 (47-page illustrated guide)
https://amplifyme.agency/personal-brand-business-success-blueprint/
00:56:11 Film Marketing
Knives Out (2019)
A detective investigates the death of the patriarch of an eccentric, combative family.
Director: Rian Johnson
Writer: Rian Johnson
Stars: Daniel Craig, Chris Evans, Ana de Armas, Christopher Plumber, Jamie-Lee Curtis, Toni...
In this special episode, originally broadcast live on Twitter Spaces, Roger and Pascal recap Episode 89 with some additional insights and thoughts.
You can listen to the full Episode 89 here: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279
Or link to the individual sections of the show here:
In the News: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=136
Content Spotlight: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=709
Marketing Tech and Apps: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=1827
This Week in History: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=2526
Creator Shout Outs: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=2891
Film Marketing: https://player.captivate.fm/episode/dcae7bda-a382-460d-8811-9aac352d1279?t=3250
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.
Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.
Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.
Every week we'll bring you the following segments.
- In the News.
- Content Spotlight
- Marketing Tech and Apps
- This Week in History
- Creator Shout Outs
- Film Marketing
Please subscribe and leave comments and suggestions in the usual places.
Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?
Pascal Fintoni: https://pascalfintoni.com/
Roger Edwards: https://rogeredwards.co.uk/services/
The one about the death of social media, Twitter alternatives, vertical video apps and “Halloween Ends” - TG89
00:00:00 Introduction
Here are your hosts, Roger and Pascal.
00:02:16 In the News
A selection of announcements and news releases from the world of marketing and technology that caught our attention.
00:11:49 Content Spotlights
ROGER: Social Media Is Dead by Edward Ongweso Jr in Vice.com:
https://www.vice.com/en/article/pkgv79/social-media-is-dead
PASCAL: This Stops 95% of YouTube Channels Growing (5 things you need to do to grow a YouTube channel) by Ed Lawrence host of the Film Booth YouTube Channel: https://www.youtube.com/watch?v=ZH_PggoBQg8
00:30:27 Marketing Tech and Apps
ROGER: It’s all about Twitter alternatives:
Vero: https://vero.co/
Mastadon: https://joinmastodon.org/
PASCAL: It’s all about vertical videos
Video Leap by Lighttricks https://www.videoleapapp.com/ easily edit your videos on-the-go
Veed.io https://www.veed.io/tools/video-editor online suite of editing tools and handy features
00:42:05 This Week in History
Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:48:11 Creator Shout Outs
ROGER: Roland Millward – Travel Blog (And Podcast and YouTube): https://www.rolandmillward.com/
PASCAL: Osman Husain, Head of Content Marketing at Content Harmony and author of ‘Content Brief Templates: 19 Free Downloads and Examples’ https://www.contentharmony.com/blog/content-brief-template-examples/
00:54:09 Film Marketing
HALLOWEEN ENDS (2022)
Director: David Gordon Green
Writers: from a screenplay by Paul Brad Logan (Manglehorn), Chris Bernier (The Driver series), Danny McBride and David Gordon Green,
Music by: Cody Carpenter, John Carpenter, Daniel A. Davies
Starring: Jamie Lee Curtis (Laurie), Andi Matichak (Allyson), Will Patton as Officer Frank Hawkins, Kyle Richards as Lindsey Wallace and James Jude Courtney as The Shape.
Strapline: This is Laurie Strode’s last stand.
We look at the character driven marketing campaign for the last Halloween Movie and how it taps into nostalgia for the franchise.
About Two Geeks and A Marketing Podcast
Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of...
The one about mobile film making, local search developments, the Insta360 Webcam and the film “Red Sparrow” - TG88 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:18 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:49 Content Spotlights ROGER: iPhone 14: Everything You Need to Know About Making Videos – Tyler Stalman: https://youtu.be/p3YPgituooE (https://youtu.be/p3YPgituooE) PASCAL: 9 Local Search Developments You Need to Know About from Q3 2022 by Miriam Ellis for Moz.com: https://moz.com/blog/q3-2022-local-search-developments (https://moz.com/blog/q3-2022-local-search-developments)? 00:28:28 Marketing Tech and Apps ROGER: Insta360 AI-Powered Webcam – finally a modern webcam with the features of many action and gimbal cameras. 4K and hand-gestures and white board markers. There’s SO much to talk about: https://www.insta360.com/product/insta360-link (https://www.insta360.com/product/insta360-link) PASCAL: It’s all about stimulating your imagination. Also Asked https://alsoasked.com/ (https://alsoasked.com/) find the question people also asked online beyond the obvious ones. Snipd https://www.snipd.com/ (https://www.snipd.com/) find, save and share highlights from your favourite podcasts. 00:42:20 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:12 Creator Shout Outs ROGER: Calvin Dyson – YouTube Channel dedicated to reviewing and analysing the Bond movies: https://www.youtube.com/user/calvindyson (https://www.youtube.com/user/calvindyson) PASCAL: Jon Clark Managing Partner and chief SEO at Moving Traffic Media, author of the ‘110 Top SEO Tools That 100% Free’ for Search Engine Journal: https://www.searchenginejournal.com/top-free-seo-tools/302553/ (https://www.searchenginejournal.com/top-free-seo-tools/302553/) 00:53:08 Film Marketing Red Sparrow (2018) Director: Francis Lawrence Writers: Justin Haythe(screenplay), Jason Matthews (book) Stars: Jennifer Lawrence, Joel Edgerton, Matthias Schoenaerts, Jeremy Irons. Ballerina Dominika Egorova is recruited to 'Sparrow School,' a Russian intelligence service where she is forced to use her body as a weapon. Her first mission, targeting a C.I.A. agent, threatens to unravel the security of both nations. We look at the marketing campaign that treads carefully around the subjects of exploitation and international relations and gives this cinematically break taking film a simple yet effective launch. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/...
The one about simplicity as strategy, digital experiences, QR code generators and the film “The Mummy” - TG87 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:35 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:11 Content Spotlights ROGER: Here's Why You Should Embrace Simplicity as a Strategy (and 3 Ways to Do It) by Dave Garrett – Entrepreneur Magazine: https://www.entrepreneur.com/leadership/heres-why-you-should-embrace-simplicity-as-a-strategy-and/434377 (https://www.entrepreneur.com/leadership/heres-why-you-should-embrace-simplicity-as-a-strategy-and/434377) PASCAL: 5 New Digital Experiences You Can’t Live Without by Jade Shojaee for ON24 https://www.on24.com/blog/5-new-digital-experience-features-you-cant-live-without/ (https://www.on24.com/blog/5-new-digital-experience-features-you-cant-live-without/) 00:27:51 Marketing Tech and Apps ROGER: It’s all about writing: Typeshare – Online templates and tips: https://typeshare.co/ (https://typeshare.co/) Hypefury: Writing personal assistance to grow Twitter Audience: https://hypefury.com/home-2 (https://hypefury.com/home-2) PASCAL: It’s all about QR codes for your next event and campaign Adobe Express https://express.adobe.com/tools/qr-code-generator (https://express.adobe.com/tools/qr-code-generator) QR Code Generator by Bitly https://www.qr-code-generator.com/ (https://www.qr-code-generator.com/) 00:38:17 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:06 Creator Shout Outs ROGER: Mark Masters, We are The Media, for 9 years of sensational newsletters: https://www.linkedin.com/in/markiemasters/ (https://www.linkedin.com/in/markiemasters/) PASCAL: Mike Blumenthal, David Mihm and Greg Sterling the co-hosts of The Near Memo Podcast series https://www.nearmedia.co/memo/ (https://www.nearmedia.co/memo/) https://www.nearmedia.co/about/ (https://www.nearmedia.co/about/) 00:49:42 Film Marketing The Mummy (1999) Director: Stephen Sommers Writers: Stephen Sommers, Lloyd Fonvielle, Kevin Jarre – adapted from 1932 screenplay by John L. Balderston Music by: Jerry Goldsmith Starring: Brendan Fraser (Rick O'Connell), Rachel Weisz (Evelyn Carnahan), John Hannah (Jonathan Carnhan), Arnold Vosloo (Imhotep), Patricia Velasquez (Anuk-Su-Namun) Kevin J. O’Connor (Beni Gabor), Oded Fehr (Ardeth Bay) Strapline: The sands will rise. The heavens will part. The power will be unleashed. We look at a fun action movie that mixes Egyptian legend with comedy, horror and Indiana Jones style adventure. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video:...
The one about the BBC Listening Project, House of Instagram Conference and the film “In Time” - TG86 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:16 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:56 Content Spotlights ROGER: For a true view of the consumer, get them to talk like themselves by Helen Edwards in Marketing Week https://www.marketingweek.com/for-a-true-view-of-the-consumer-get-them-to-talk-like-themselves/ (https://www.marketingweek.com/for-a-true-view-of-the-consumer-get-them-to-talk-like-themselves/) AND the BBC Listening Project: https://www.bbc.co.uk/programmes/b01cqx3b (https://www.bbc.co.uk/programmes/b01cqx3b) PASCAL: House of Instagram 2022 Virtual Conference with Adam Mosseri, Ian Edwards, Grace Kao, Gord Ray, Thomas Finetto and many more: https://houseofinstagram2022.splashthat.com/ (https://houseofinstagram2022.splashthat.com/) 00:30:38 Marketing Tech and Apps ROGER: It’s all about LinkedIn... The LinkedIn Picture Link: And don’t forget Alt Text as well: https://www.searchenginejournal.com/linkedin-lets-you-add-clickable-links-to-photo-posts/460660/ (https://www.searchenginejournal.com/linkedin-lets-you-add-clickable-links-to-photo-posts/460660/) LinkedIn Audio Rooms (Like Clubhouse and Twitter Spaces) - but it’s well hidden away: https://www.linkedin.com/pulse/linkedin-audio-events-user-guide-sandra-long/ (https://www.linkedin.com/pulse/linkedin-audio-events-user-guide-sandra-long/) PASCAL: It’s all about getting started with Instagram Reels Instagram Reels official webpage for more tips and advice https://business.instagram.com/instagram-reels (https://business.instagram.com/instagram-reels) Download Instagram Reels (and Stories) on your computer for repurposing https://instavideosave.net/ (https://instavideosave.net/) 00:40:05 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:46:53 Creator Shout Outs ROGER: The Lost Location of The Talons of Weng-Chiang (has been found!) - YouTube Video by Dalek6389: https://youtu.be/YnPQCrJ6s5k (https://youtu.be/YnPQCrJ6s5k) PASCAL: Ana Rodriguez Content Manager at Podcast & Radio, worked with Yana Mardiyan to create the article ‘8 digital marketing podcasts to know all you need in 2022’ https://www.podcastandradio.co.uk/best-digital-marketing-podcasts/ (https://www.podcastandradio.co.uk/best-digital-marketing-podcasts/) and check out our authors’ page https://www.podcastandradio.co.uk/podcast/two-geeks-and-a-marketing-podcast/ (https://www.podcastandradio.co.uk/podcast/two-geeks-and-a-marketing-podcast/) 00:55:16 Film Marketing In Time (2011) Director: Andrew Niccol Writer: Andrew Niccol Stars: Justin Timberlake, Amanda Seyfried, Cillian Murphy Tagline(s): Time is Power. Live forever or die trying. His crime wasn't stealing time. He was giving it away. Tomorrow is a luxury you can't afford. We take an in-depth look at the trailers and for this time twisting film and why we think the original trailer may have let the box office down. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of
The one about Badjectives, the Artemis moon rocket, and more on The Rings of Power - TG85 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:05 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:35 Content Spotlights ROGER: Improve Communication by Avoiding “Badjectives” - Be specific and concise with your language to avoid miscommunication – by Joel Schwartzberg, Inc Magazine. https://www.inc.com/joel-schwartzberg/improve-communication-by-avoiding-badjectives.html (https://www.inc.com/joel-schwartzberg/improve-communication-by-avoiding-badjectives.html) PASCAL: Artemis: Why We Are Going To The Moon by Brian Dunbar, Internet Services Manager in the NASA Office of Communications and colleagues https://www.nasa.gov/specials/artemis/ (https://www.nasa.gov/specials/artemis/) 00:25:46 Marketing Tech and Apps ROGER: DJI Mic – maybe the best remote mic for creators? Rode at risk? https://store.dji.com/uk/product/dji-mic?vid=109401 (https://store.dji.com/uk/product/dji-mic?vid=109401) PowerPoint Cameo Update: https://www.microsoft.com/en-gb/microsoft-365/p/powerpoint/CFQ7TTC0HLG1?activetab=pivot:overviewtab (https://www.microsoft.com/en-gb/microsoft-365/p/powerpoint/CFQ7TTC0HLG1?activetab=pivot:overviewtab) PASCAL: It’s all about getting rewards whilst browsing the Internet Gener8 founded by Sam Jones winner of the BBC Dragon’s Den show: choose to keep your data private or to be rewarded from it: https://refer.gener8ads.com/r/SvGdwK (https://refer.gener8ads.com/r/SvGdwK) Brave Browser https://brave.com/brave-rewards/ (https://brave.com/brave-rewards/) the platform rips out all the creepy ads and trackers from every web page you visit. Then it gives you the choice to see Brave Private Ads 00:35:42 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:54 Creator Shout Outs ROGER: Chris Fox, Strategic Coffee: How do you know when it is time to give up https://strategiccoffee.chriscfox.com/2021/09/httpsstrategiccoffee.chriscfox.com202109how-do-you-know-when-it-is-time-to-give-up.html (https://strategiccoffee.chriscfox.com/2021/09/httpsstrategiccoffee.chriscfox.com202109how-do-you-know-when-it-is-time-to-give-up.html) PASCAL: Tracy Childers, host of the ‘Membership and Courses’ Podcast show https://membershipsandcourses.com/ (https://membershipsandcourses.com/) since 1 July 2022 00:46:04 Film Marketing Lord Of The Rings: Rings Of Power (2022) Producers: J. D. Payne and Patrick McKay for the streaming service https://en.wikipedia.org/wiki/Prime_Video (Prime Video) Directors: Waune Yip, J.A Bayona, Charlotte Brändström Music by: Felix Erskine (trailer) Howard Shore and Bear McCreary for TV series (YES!!) or just a rumour? Starring: so many! Strapline: A grand journey is defined by its travelers. We reviewed the marketing campaign up to the teaser trailer reveal on 16 February 2022. Time to look at what has happened since – we are recording the day of the global online premiere of the first two episodes of Rings Of Power About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify...
The one about Monroe’s Motivated Sequence, skills for social media managers, Adobe Express and the film “Prey” - TG84 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:27 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:13 Content Spotlights ROGER: Monroe’s Motivated Sequence (Attention, Need, Satisfaction, Visualisation, CTA): https://youtu.be/c-zjM835hSs (https://youtu.be/c-zjM835hSs) PASCAL: A Look at the Most In-Demand Skills for Social Media Managers (according to PostBeyond) by Andrew Huntchinson from Social Media Today: https://www.socialmediatoday.com/news/a-look-at-the-most-in-demand-skills-for-social-media-managers-infographic/628500/ (https://www.socialmediatoday.com/news/a-look-at-the-most-in-demand-skills-for-social-media-managers-infographic/628500/) 00:28:34 Marketing Tech and Apps ROGER: It’s all a new competitor for Canva and a dilemma – Adobe Express: https://express.adobe.com/ (https://express.adobe.com/) PASCAL: It’s all about a new approach to audio content creation: Rumble Studio https://appsumo.com/products/rumble-studio (https://appsumo.com/products/rumble-studio) Share invitation links by email, social media, or a landing page and let participants submit audio responses on their own schedule! WhatsApp Desktop Version https://web.whatsapp.com/ (https://web.whatsapp.com/) add your own live call-in to your audio recordings with guests who can use their mobile app version to talk to you. 00:40:56 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:46:29 Creator Shout Outs ROGER: Business Insider YouTube Playlist – “Sneaky Ways” they get you to spend more money, playlist: https://www.youtube.com/playlist?list=PLmur3Z0Afau45DK8lx6OAVw1D6rRENnUy (https://www.youtube.com/playlist?list=PLmur3Z0Afau45DK8lx6OAVw1D6rRENnUy) PASCAL: Sam Torres, Chief Digital Officer at Gray Dot Company in Atlanta, Georgia author of the article Transitioning to GA4: Is this the Right Analytics Move for Your Team? For Moz.com https://moz.com/blog/transitioning-to-ga4 (https://moz.com/blog/transitioning-to-ga4) 00:51:29 Film Marketing Prey (2022) Director: Dan Trachtenberg Writer: Patrick Aison, Patrick Aison & Dan Trachtenberg, Jim Thomas & John Thomas Music: Sarah Schachner Stars: Amber Midthunder, Dakota Beavers, Dane DiLiegro Is this the best predator film since the 1987 original? Back to basics – effectively warrior against warrior, or hunter and against hunted. We loved the historical setting and the authentic Comanche cultural references. We look at the marketing campaign which might appear quite modest given the film was released straight to streaming. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing ...
The one about nailing Agency Briefs, misconceptions about movie marketing, and how a seagull stole the show in “The Shallows” - TG83 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:18 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:14 Content Spotlights ROGER: Do you have a strategy worthy of a brief? These three questions will tell you by Mark Ritson, Marketing Week: https://www.marketingweek.com/ritson-strategy-brief-three-questions/ (https://www.marketingweek.com/ritson-strategy-brief-three-questions/) PASCAL: Biggest Misconception Filmmakers Have About Marketing Their Movies by J. Horton for Film Courage: https://filmcourage.com/2022/07/04/biggest-misconception-filmmakers-have-about-marketing-their-movies-j-horton/ (https://filmcourage.com/2022/07/04/biggest-misconception-filmmakers-have-about-marketing-their-movies-j-horton/) 00:30:58 Marketing Tech and Apps ROGER: It’s all about feedback. Getting customer feedback - Mopinion: https://mopinion.com/ (https://mopinion.com/) Ad creation, tracking and feedback: Plai Marketing: https://apps.apple.com/us/app/plai-marketing/id1458128279 (https://apps.apple.com/us/app/plai-marketing/id1458128279) PASCAL: It’s all about alternatives to G4A Clarity by Microsoft https://clarity.microsoft.com/ (https://clarity.microsoft.com/) easy-to-use tool that captures how real people actually use your site. Amplitude https://amplitude.com/ (https://amplitude.com/) know and predict which combination of features and customer actions in the product page translate to sales 00:37:24 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:06 Creator Shout Outs ROGER: Victoria Taylor – Founder Member of the World Experience Organization: https://www.linkedin.com/company/wxo/ (https://www.linkedin.com/company/wxo/) PASCAL: Launchpad Associates Blog with Beverly Sherratt and Jo Cameron https://www.launchpadassociates.co.uk/news-views/ (https://www.launchpadassociates.co.uk/news-views/) 00:46:41 Film Marketing The Shallows (2016) Director: Jaume Collet-Serra (known for directing the horror films House of Wax (2005), Orphan (2009) Unknown (2011) ) Writer: Anthony Jaswinski Music: Marco Beltrami Stars: Blake Lively and Stephen “Sully” Seagull Taglines: What was once in the deep is now in the shallows. Not a Jaws rip off brought up to date with a CGI shark replacing the beloved rubber version from 1975. This is a completely different kind of shark movie. Exciting, tense and edge of seat scary with some incredible cinematography and landscapes. We examine the marketing campaign from the tense trailers, gorgeous colourful posters and clever TV spots. We also look at the tongue in cheek social media campaign which also introduced us to one of the stars of the film. Stephen “Sully” Seagull. Unlike the shark, sully wasn’t CGI. He was real and put in a fine performance. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the...
The one about the 4-word rule to measure success, PowerPoint Cameo, Zoom Apps and the film “Sea of Love” - TG82 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:50 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:00 Content Spotlights ROGER: Best practices for making awesome PowerPoint slides by Sandy Writtenhouse in Digital Trends: https://www.digitaltrends.com/computing/powerpoint-best-practices/ (https://www.digitaltrends.com/computing/powerpoint-best-practices/) PASCAL: Google’s CEO Sundar Pichai Uses This 4-Word Rule To Measure Success by Jason Aten, Tech Columnist at Inc.com: https://www.inc.com/jason-aten/googles-ceo-sundar-pichai-uses-this-4-word-rule-to-measure-success-its-best-ive-seen-yet.html (https://www.inc.com/jason-aten/googles-ceo-sundar-pichai-uses-this-4-word-rule-to-measure-success-its-best-ive-seen-yet.html) 00:27:58 Marketing Tech and Apps ROGER: It’s all about video presentations: Powerpoint Cameo: https://www.techradar.com/news/the-latest-microsoft-powerpoint-build-is-bound-to-be-a-hit-with-all-you-perfectionists (https://www.techradar.com/news/the-latest-microsoft-powerpoint-build-is-bound-to-be-a-hit-with-all-you-perfectionists) MmHmm – new video tricks and effects for Zoom and Teams: https://www.mmhmm.app/home (https://www.mmhmm.app/home) PASCAL: It’s all about a better Zoom experience Zoom Welo: https://marketplace.zoom.us/apps/TlMD8LIgS6iEEDg-MDLaMQ (https://marketplace.zoom.us/apps/TlMD8LIgS6iEEDg-MDLaMQ) transform the Zoom Breakout Rooms into a visual interface recreating collaborative physical spaces, including actual rooms. Coda App for Zoom: https://marketplace.zoom.us/apps/WKaSrQ6rS2ez0vgfhAUVHg (https://marketplace.zoom.us/apps/WKaSrQ6rS2ez0vgfhAUVHg) keep your participants engaged with online voting, prioritising Q&A topics, sharing feelings about the meeting, and more—all in the familiar style of a document. 00:37:52 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:05 Creator Shout Outs ROGER: Origin Story Podcast with Ian Dunt and Dorian Lynskey – particularly the conspiracy theory episode: https://podcasts.apple.com/gb/podcast/origin-story/id1624704966 (https://podcasts.apple.com/gb/podcast/origin-story/id1624704966) PASCAL: Ian Anderson Gray Live Streaming coach, consultant and speaker - celebrating three years of his video and audio podcast The Confident Live Show https://iag.me/podcast/ (https://iag.me/podcast/) and launching his new Live Streaming Toolkit! 00:50:37 Film Marketing Sea of Love (1989) Director: Harold Becker Writer: Richard Price Stars: Al Pacino, Ellen Barkin, John Goodman, Michael Rooker, Richard Jenkins, Samuel Jackson and New York City. Taglines: “In search of a killer, he finds someone who’s either the love of his life or the end of it.” A superb film-noir police procedural with brilliant comedy chemistry between Pacino and Goodman and erotic chemistry between Pacino and Barkin. The city of New York is almost a character as it serves as a backdrop to the lonely lives of the stars. Sea of Love paved the way for the Femme Fatale films of the 1990s such as Basic Instinct. We look at the brilliant posters and consider how the film benefited from the return of Pacino after a 4 -year absence. We also consider whether the name of the film should have been different. Would adopting the literal translation of the French title have worked better? About Two Geeks and A Marketing Podcast Hosted by the...
The one about Kate Bush, pressing pause on content, Twitter Create and the film, “Prometheus” - TG81 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:43 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:52 Content Spotlights ROGER: Kate Bush's Running Up That Hill is Official Charts Number 1 Single: Singer becomes 3 x Official Charts Record Breaker with Stranger Things success: https://www.officialcharts.com/chart-news/kate-bushs-running-up-that-hill-is-official-charts-number-1-single-singer-becomes-3-x-official-charts-record-breaker-with-stranger-things-success__36605 (https://www.officialcharts.com/chart-news/kate-bushs-running-up-that-hill-is-official-charts-number-1-single-singer-becomes-3-x-official-charts-record-breaker-with-stranger-things-success__36605) PASCAL: Why You Should Press Pause on Your Content Strategy by Eric Rose for Content Marketing Institute: https://contentmarketinginstitute.com/articles/pause-content-marketing-strategy (https://contentmarketinginstitute.com/articles/pause-content-marketing-strategy) 00:23:14 Marketing Tech and Apps ROGER: It’s all about productivity apps: Wrike – looks lovely and has lots of flexibility: https://www.wrike.com/ (https://www.wrike.com/) Habitica – set goals and turn tasks and exercise into habits: https://habitica.com/static/home (https://habitica.com/static/home) PASCAL: It’s all about support from your main platforms: LinkedIn Mythbusting Series: https://blog.linkedin.com/2022/may/23/mythbusting-the-feed-helping-our-members (https://blog.linkedin.com/2022/may/23/mythbusting-the-feed-helping-our-members) Twitter Create: https://create.twitter.com/en (https://create.twitter.com/en) the go-to hub for all Twitter Products and resources the art and science of audience engagement and monetization. 00:30:39 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:35:52 Creator Shout Outs ROGER: Clare Josa – The 4Ps of Imposter Syndrome: https://ditchingimpostersyndrome.com/what-is-imposter-syndrome/the-4-ps-of-imposter-syndrome/ (https://ditchingimpostersyndrome.com/what-is-imposter-syndrome/the-4-ps-of-imposter-syndrome/) PASCAL: Nicole Osborne, Marketing Coach and Digital Agency specialist released new videos looking at getting more results from LinkedIn https://www.youtube.com/watch?v=egLcnskXy4I (https://www.youtube.com/watch?v=egLcnskXy4I) 00:39:58 Film Marketing PROMETHEUS (2012) Director: Ridley Scott Writer: https://en.wikipedia.org/wiki/Jon_Spaihts (Jon Spaihts) and https://en.wikipedia.org/wiki/Damon_Lindelof (Damon Lindelof) Music by: https://en.wikipedia.org/wiki/Marc_Streitenfeld (Marc Streitenfeld) Starring: https://en.wikipedia.org/wiki/Noomi_Rapace (Noomi Rapace), https://en.wikipedia.org/wiki/Michael_Fassbender (Michael Fassbender), https://en.wikipedia.org/wiki/Guy_Pearce (Guy Pearce), https://en.wikipedia.org/wiki/Idris_Elba (Idris Elba), https://en.wikipedia.org/wiki/Charlize_Theron (Charlize Theron), and https://en.wikipedia.org/wiki/Logan_Marshall-Green (Logan Marshall-Green). Strapline: The search for our beginning could lead to our end. This is what sci-fi movies are meant to be! We're transported into a completely different world, and we praise the work of the costume designers, sets and vehicles, creature effects, sound effects engineers and that amazing soundtrack. We also look at the incredible marketing campaign which created an interactive universe well before “Metaverse” became a common buzzword. About...
The one about video editing 101, Top100 TV ads, Google Traffic widget and “The Empire Strikes Back” - TG80 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:59 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:59 Content Spotlights ROGER: Video editing for beginners: the ultimate guide by Kieron Moore in Creative Bloq: https://www.creativebloq.com/features/video-editing-for-beginners-guide (https://www.creativebloq.com/features/video-editing-for-beginners-guide) PASCAL: World’s Best Ads of All Time: top 100 TV and video commercials revealed by John McCarthy for The Drum https://www.thedrum.com/news/2022/06/14/world-s-best-ads-all-time-top-100-tv-and-video-commercials-revealed (https://www.thedrum.com/news/2022/06/14/world-s-best-ads-all-time-top-100-tv-and-video-commercials-revealed) 00:24:14 Marketing Tech and Apps ROGER: It’s all about updates. Google Maps Widget adds traffic updates: https://www.androidcentral.com/apps-software/google-maps-live-traffic-widget (https://www.androidcentral.com/apps-software/google-maps-live-traffic-widget) Photoshop will be free (kind of): https://www.extremetech.com/internet/337158-adobe-has-made-a-free-photoshop-web-app?source=flipboard (https://www.extremetech.com/internet/337158-adobe-has-made-a-free-photoshop-web-app) PASCAL: It’s all about audio production made easier and better: Wordpress Text To Speech https://wordpress.com/support/create-anchor-podcast/ (https://wordpress.com/support/create-anchor-podcast/) automatically convert the text on any post into a podcast on Anchor, the world’s latest podcasting platform that is part of Spotify. Auphonic https://auphonic.com/blog/2022/06/10/new-noise-reduction-algorithms-beta/ (https://auphonic.com/blog/2022/06/10/new-noise-reduction-algorithms-beta/) new noise reduction features and still free for 2 hours of processed audio per month! 00:32:29 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:07 Creator Shout Outs ROGER: Derek Bradley, CEO of Panacea Adviser – and years and years of great content and the Bento newsletter: https://www.linkedin.com/in/derek-bradley-2a9b8214/ (https://www.linkedin.com/in/derek-bradley-2a9b8214/) PASCAL: Rob Beadle, B2B Tech, Saas and Finance Copywriter and Brand Storyteller https://robbeadle.co.uk/category/copywriting-tips/ (https://robbeadle.co.uk/category/copywriting-tips/) Helping You Start a Conversation with Your Future Customers 00:43:17 Film Marketing THE EMPIRE STRIKES BACK (1980) Directed by: Irvin Kershner Writing Credits: Leigh Brackett and Lawrence Kasdan. Story by George Lucas Cast: Mark Hamill, Harrison Ford, Carrie Fisher, Billy Dee Williams Taglines: The Adventure Continues... The Star Wars saga continues... The battle continues... Before Empire, sequel films tended to be inferior re-treads of the original with the same plot and cast. Empire redefined the sequel and started the trend towards “universe” films. It’s also regarded as one, if not the best, sequels of all time. We have a look at the marketing for the film including the torrent of toys and merchandise and a very clever article in Starburst Magazine which revealed the plot, and no-one seemed to notice! About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice...
The one about the 3Cs Rule, the voice of the customer, celebrating social media success and the “The Fifth Element” - TG79 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:02 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:09 Content Spotlights ROGER: Elon Musk Used the 3 C's Rule to Give Tesla Staff an Ultimatum. It's a Crucial Lesson in Leadership by Kelly Main in Inc Magazine: https://www.inc.com/kelly-main/elon-musk-leadership-3-cs-rule.html (https://www.inc.com/kelly-main/elon-musk-leadership-3-cs-rule.html) PASCAL: Voice of the Customer: What Is It and Why Does It Matter for CX? By Scott Clarke for cmswire.com: https://www.cmswire.com/customer-experience/voice-of-the-customer-what-is-it-and-why-does-it-matters-for-cx/ (https://www.cmswire.com/customer-experience/voice-of-the-customer-what-is-it-and-why-does-it-matters-for-cx/) 00:23:10 Marketing Tech and Apps ROGER: It’s all about Apple “innovation”: Apple is turning your iPhone into a webcam (finally): https://www.tomsguide.com/features/apple-is-turning-your-iphone-into-a-webcam-everything-you-need-to-know (https://www.tomsguide.com/features/apple-is-turning-your-iphone-into-a-webcam-everything-you-need-to-know) Apple Just Killed the Password—for Real This Time: https://www.wired.co.uk/article/apple-passkeys-password-ios16-ventura (https://www.wired.co.uk/article/apple-passkeys-password-ios16-ventura) PASCAL: It’s all about celebrating your social media success: Releasd https://www.releasd.com/ (https://www.releasd.com/) showcases the full breadth of modern PR activities in a visual format that busy clients and executives love. Coverage Book https://coveragebook.com/ (https://coveragebook.com/) beautifully designed reports with credible PR metrics you can be proud of. 00:31:32 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture.
00:37:45 Creator Shout Outs ROGER: Theo Priestly – no nonsense, common sense views on Web3, the Metaverse and NFTs: https://www.linkedin.com/in/theopriestley/ (https://www.linkedin.com/in/theopriestley/) PASCAL: Scott Myers, screenwriter, speaker, trainer, author of ‘The Protagonist Journey’ book and the ‘Go Into The Story’ blog https://gointothestory.blcklst.com/ (https://gointothestory.blcklst.com/)
00:42:54 Film Marketing THE FIFTH ELEMENT (1997) Director: Luc Besson Writer: Luc Besson and Robert Mark Kamen Music by: Eric Serra Starring: Bruce Willis (Korben Dallas), Milla Jovovich (Leeloo), Gary Olman (Jean-Baptise Emanuel Zorg), Chris Tucker (Ruby Rohd), Ian Holm (Vito Cornelius) Straplines: It Must Be Found. There is no future without it. A fun, family science fiction film incorporating the feel of Blade Runner and Metropolis with the offbeat humour and visuals of the Hitchhiker’s Guide to the Galaxy. We look at the marketing campaign for this blockbuster which will celebrate its 25th anniversary this year. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content...
The one about B2B brand building, mistakes new marketers make, EditEddy and“Last Night in Soho” - TG78 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:39 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:31 Content Spotlights ROGER: The 6 biggest mistakes made by newbie digital marketers by Tom Welbourne, The Drum: https://www.thedrum.com/opinion/2022/05/30/the-6-biggest-mistakes-made-newbie-digital-marketers (https://www.thedrum.com/opinion/2022/05/30/the-6-biggest-mistakes-made-newbie-digital-marketers) PASCAL: Sitecore's Paige O’Neill on smarter brand building in B2B by Linkedin Marketing Solutions: https://www.campaignlive.co.uk/article/sitecores-paige-oneill-smarter-brand-building-b2b/1748845 (https://www.campaignlive.co.uk/article/sitecores-paige-oneill-smarter-brand-building-b2b/1748845) 00:37:01 Marketing Tech and Apps ROGER: It’s all about video cameras: The Best Pocket and Action Cameras for Summer 2022 video by The Hybrid Shooter (GoPro Hero 10, DJI Pocket2, Insta360 One, DJI Action 2, Sony ZV-1, Sony RX100 VII, and iPhone 13 Pro:https://youtu.be/xFA6k5rtaqo (https://youtu.be/xFA6k5rtaqo) PASCAL: It’s all about new releases Headliner just launched EditEddy: https://www.producthunt.com/posts/editeddy-by-headliner (https://www.producthunt.com/posts/editeddy-by-headliner) a fast, reliable transcript then edit your audio by editing the text. Google Chrome just refreshed the Chrome Marketplace: https://chrome.google.com/webstore/category/collection/get_started (https://chrome.google.com/webstore/category/collection/get_started) 00:48:03 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:56:34 Creator Shout Outs ROGER: Stefan Thomas Full Keynote video “Ditch the Elevator Pitch”: https://youtu.be/3JKWId1cspI (https://youtu.be/3JKWId1cspI) PASCAL: Drew Toynbee, Ross Harmston, Matt Rushton, Andy Henry the co-hosts of ‘Sequel Pitch’ podcast show - Four friends pitch sequel ideas to movies that don't currently have one! https://www.sequelpitch.co.uk/ (https://www.sequelpitch.co.uk/) 01:02:29 Film Marketing Last Night In Soho (2021) Directed by: Edgar Wright (Shaun of the Dead, Baby Driver, The Sparks Brothers) Writing Credits: Edgar Wright, Krysty Wilson-Cairns Cast: Thomasin McKenzie, Anya Taylor-Joy, Diana Rigg (Last role), Matt Smith “A murder in the past. A mystery in the future!” The marketing promises a 1960s nostalgia fest with bright colours and a pumping soundtrack. It is in fact a murder mystery with a touch of time-travel. And that’s perhaps the problem. The marketing didn’t tell customers what the film was about, and many stayed at home as a result. The film failed at the box office despite the rave reviews. We have a close look at why the marketing might be to blame. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout...
The one about Lurpak’s simple advertising, Loom video, storyboarding, and the film “Now You See Me” - TG77 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:35 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:40 Content Spotlights ROGER: How a Lurpak YouTube ad ranked among the most effective in March by Michaela Jefferson in Marketing Week: https://www.marketingweek.com/lurpak-youtube-ad-effective/ (https://www.marketingweek.com/lurpak-youtube-ad-effective/) PASCAL: The Top 10 Ways Loom Uses Async Video at Work by Allie Hitchcock Lifecycle Marketing Manager at Loom https://www.loom.com/blog/the-top-10-ways-loom-uses-async-video-at-work (https://www.loom.com/blog/the-top-10-ways-loom-uses-async-video-at-work) 00:28:45 Marketing Tech and Apps ROGER: It’s all about video photo editing. 4K Downloader: Want to watch a YouTube video and then keep it? https://www.4kdownload.com/welcome-1 (https://www.4kdownload.com/welcome-1) Photoshop hidden “Quick Actions” Canva Style: https://www.adobe.com/uk/products/photoshop.html (https://www.adobe.com/uk/products/photoshop.html) PASCAL: It’s all about planning your next video: Boords Shot List https://boords.com/shot-list-template (https://boords.com/shot-list-template) a free shot list template that you can use with Google Sheets or Microsoft Excel by Luke Leighfield at Boords.com Milanote https://milanote.com/product/storyboarding (https://milanote.com/product/storyboarding) create beautiful, shareable storyboards in minutes. 00:39:51 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:46:23 Creator Shout Outs ROGER: Keeping financial services simple – Lynn Beattie – Mrs Mummypenny: https://www.mrsmummypenny.co.uk/ (https://www.mrsmummypenny.co.uk/) PASCAL: Christina Cook, owner and founder of Arty Bart Photo who just launched a new photography online course – check out her YouTube Channel https://www.youtube.com/channel/UCcALhMRe3rxoyFoqvNLpQpg (https://www.youtube.com/channel/UCcALhMRe3rxoyFoqvNLpQpg) 00:50:22 Film Marketing NOW YOU SEE ME (2013) Director: Louis Leterrier Writer: Ed Solomon, Boaz Yakin, Edward Ricourt Music by: Bryan Tyler Starring: https://en.wikipedia.org/wiki/Jesse_Eisenberg (Jesse Eisenberg), https://en.wikipedia.org/wiki/Mark_Ruffalo (Mark Ruffalo), https://en.wikipedia.org/wiki/Woody_Harrelson (Woody Harrelson), https://en.wikipedia.org/wiki/Isla_Fisher (Isla Fisher), https://en.wikipedia.org/wiki/Dave_Franco (Dave Franco), https://en.wikipedia.org/wiki/M%C3%A9lanie_Laurent (Mélanie Laurent), https://en.wikipedia.org/wiki/Michael_Caine (Michael Caine), and https://en.wikipedia.org/wiki/Morgan_Freeman (Morgan Freeman) Strapline: The first rule of magic? Always be the smartest guy in the room. Exciting heist movie with a magical twist – the bank robbers are all masters of illusion. But was the film accompanied by a magical marketing campaign? We have a look at the marketing and see whether they managed to pull a rabbit out of the hat! About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast...
The one about Elon Musk buying Twitter, Web3 glossaries, marketing decluttering and the film “Passengers” - TG76 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:03 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:43 Content Spotlights ROGER: Glossary: All the Terms You Need to Gear Up for Web3 by Harry Guiness for Senior Executive Magazine: https://seniorexecutive.com/web3-glossary-all-the-terms-you-need-to-gear-up-for-web3/ (https://seniorexecutive.com/web3-glossary-all-the-terms-you-need-to-gear-up-for-web3/) PASCAL: The Great Marketing Declutter: reclaiming your focus like a true thriver by The Drum with Nina Holdaway, managing director, at Accenture UKI and Dan Sherwood, marketing director at Santander https://www.youtube.com/watch?v=gY0UtZE8dtY (https://www.youtube.com/watch?v=gY0UtZE8dtY) 00:32:29 Marketing Tech and Apps ROGER: It’s all about mobile phone film making Filmic Pro – Incredible control over video capture: https://www.filmicpro.com/ (https://www.filmicpro.com/) SabineTek Bluetooth Remote Microphone: https://www.sabinetek.com/collections/best-seller/products/smartmikeplus (https://www.sabinetek.com/collections/best-seller/products/smartmikeplus) PASCAL: It’s all about podcast promotion Plink https://plinkhq.com/ (https://plinkhq.com/) Smart links that auto-open Podcast Apps - Send listeners to the right place. Any device, every time. Poddin https://www.poddin.io/ (https://www.poddin.io/) podcast transcript tool and is highly rated for accuracy, speed, affordable pricing, being easy to use. 00:43:17 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:50:00 Creator Shout Outs ROGER: May King Tsang – FOMO Creator – 1st Keynote at the Kickstarter Conference in Dublin: https://fomocreator.social/ (https://fomocreator.social/) PASCAL: Amy Woods, Content Repurposing Expert and owner of Content 10x agency – launched a new podcast series: B2B Content Strategist: https://www.linkedin.com/posts/amywoods2_how-contentcal-break-through-the-organic-activity-6924633409671577601-VCo9/ (https://www.linkedin.com/posts/amywoods2_how-contentcal-break-through-the-organic-activity-6924633409671577601-VCo9/) 00:54:53 Film Marketing Passengers (2016) Directed by: Morten Tyldum (The Imitation Game 2014) Writing Credits: Jon Spaihts Cast: Jennifer Lawrence (Aurora Lane), Chris Pratt (Jim Preston), Michael Sheen (Arthur), Laurence Fishburne (Gus Mancuso) Tagline: There is a reason they woke up. A gorgeous looking science fiction film with incredible design and two popular bankable stars. We look at the marketing and influencer campaign and ask whether the comments it was misleading are justified. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
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The one about Twitter hashtags, customer journey mapping, old-school SEO tools and Top Gun: Maverick - TG75 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:36 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:06 Content Spotlights ROGER: Best Ways to Use Hashtags for Great Result on Twitter by Boss Magazine Editorial: https://thebossmagazine.com/best-ways-to-use-twitter-hashtags/ (https://thebossmagazine.com/best-ways-to-use-twitter-hashtags/) PASCAL: How to Win Potential Consumers with Customer Journey Mapping on Google by Christopher Hofman Laursen https://moz.com/blog/customer-journey-mapping-on-google (https://moz.com/blog/customer-journey-mapping-on-google) 00:32:12 Marketing Tech and Apps ROGER: It’s all about Travel again The last-minute hotel booking app has matured and changed its model: https://www.hoteltonight.com/ (https://www.hoteltonight.com/) Get away from the expensive tourist traps and be “like a local”: https://www.likealocalguide.com/pages/mobile-app/ (https://www.likealocalguide.com/pages/mobile-app/) PASCAL: It’s all about old school SEO tools: Ubersuggest https://neilpatel.com/ubersuggest/ (https://neilpatel.com/ubersuggest/) From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword tool. Moz Free Tools https://moz.com/free-seo-tools (https://moz.com/free-seo-tools) Try the best free SEO tools for link building and analysis, keyword research, webpage performance, local listing audits, and more! 00:41:32 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:50:05 Creator Shout Outs ROGER: Robyn Allen from Robyn Allen Solutions and how she saved a FS Event with an iPhone video: https://www.robynallensolutions.com/ (https://www.robynallensolutions.com/) PASCAL: Liam Hefferman and Ian Pinnell, founders of the Hospital Broadcasting Association Podcast Network - free service designed to make podcasting more accessible and affordable to health & wellbeing broadcasters. https://www.linkedin.com/posts/thisistheheff_podcast-content-network-activity-6922099265305518080-10Qt (https://www.linkedin.com/posts/thisistheheff_podcast-content-network-activity-6922099265305518080-10Qt)? 00:55:19 Film Marketing Top Gun: Maverick (2022) Director: Joseph Kosinski (Tron: Legacy 2010, Oblivion 2013, Only The Brave 2017) Music by: Harold Faltermeyer, Hans Zimmer + Kenny Loggins Starring: Tom Cruise stars as the https://en.wikipedia.org/wiki/Test_pilot (test pilot) Maverick and https://en.wikipedia.org/wiki/Val_Kilmer (Val Kilmer). Cruise and Kilmer reprise their roles from the first film. We look at the initial marketing – a very tight and controlled marketing campaign with no danger of message fatigue for what has been a 3-year wait and look at the key elements: the aircraft, the training, the nostalgia About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight ...
The one about Brand Voices, the rise of Canva, CozyCozy travel consolidators and Death on the Nile - TG74 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:59 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:05 Content Spotlights ROGER: It's Time for Brands to Find Their Voice Again - Three ways to rediscover a critical brand asset by John Long on Muse by Clio: https://musebycl.io/musings/its-time-brands-find-their-voice-again (https://musebycl.io/musings/its-time-brands-find-their-voice-again) PASCAL: The rise of Canva, the $40 billion design juggernaut by Mark Wilson for Fast Company: https://www.fastcompany.com/90721894/canva-design-platform-most-innovative-companies (https://www.fastcompany.com/90721894/canva-design-platform-most-innovative-companies) 00:31:31 Marketing Tech and Apps ROGER: It’s all about travel (again): Use a hotel to work or relax before your trip home: https://www.dayuse.co.uk/ (https://www.dayuse.co.uk/) Compare all accommodation (Hotels, AirBnB etc) https://www.cozycozy.com/gb (https://www.cozycozy.com/gb) PASCAL: It’s all about content repurposing: Gifs.com https://gifs.com/ (https://gifs.com) create a short video or gif extract from your YouTube videos Tiny Wow https://tinywow.com/ (https://tinywow.com/) convert written, video content into all other file formats. 00:38:50 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:18 Creator Shout Outs ROGER: Daryl Cygler – Top broadcasters are okay to use smartphone video. Look at the Netflix Guidelines: https://www.linkedin.com/posts/darylcygler_videocontent-videomarketing-contentmarketing-activity-6919929549333905408-LNmS?utm_source=linkedin_share&utm_medium=member_desktop_web (https://www.linkedin.com/posts/darylcygler_videocontent-videomarketing-contentmarketing-activity-6919929549333905408-LNmS?utm_source=linkedin_share&utm_medium=member_desktop_web) PASCAL: Phil Pallen, Personal Brand Strategist and author of multiple guides and free resources https://philpallen.co/freebies (https://philpallen.co/freebies) 00:50:49 Film Marketing Death On The Nile (2022) Director: Kenneth Branagh Writers: Michael Green (Screenplay), Agatha Christie (Novel) Stars: Kenneth Branagh, Gal Gadot, Tom Bateman, Annette Bening, Emma Mackey Taglines: Murder was just the beginning. The poster and social media marketing campaign for Death on the Nile was visually stunning but the production was troubled by scandal and the pandemic. We look closely at what happened getting this excellent film onto the big screen. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA...
The one about effective storytelling, democratic super trends, travel apps and the film, “Alien” - TG73 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:42 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:57 Content Spotlights ROGER: The Surprising Way to Be More Effective at Storytelling. To engage leaders, colleagues, and clients, use this simple technique by Alison Davies, Inc Magazine: https://www.inc.com/alison-davis/the-surprising-way-to-be-more-effective-at-storytelling.html (https://www.inc.com/alison-davis/the-surprising-way-to-be-more-effective-at-storytelling.html) PASCAL: A thriving democracy in 2040? Top three super-trends by Sian Roberts, Executive Director, Civica: https://digileaders.com/a-thriving-democracy-in-2040-top-three-super-trends/ (https://digileaders.com/a-thriving-democracy-in-2040-top-three-super-trends/) 00:27:30 Marketing Tech and Apps ROGER: It’s all about making travel easier: Grab food between gates when you are in a rush: https://getgrab.com/ (https://getgrab.com/) Buy individual lounge access: https://www.loungebuddy.co.uk/ (https://www.loungebuddy.co.uk/) PASCAL: It’s all about audience participation: Thread It https://threadit.app/ (https://threadit.app/) Create short video clips and send a Threadit to anyone by simply sharing the link. Speak Pipe https://www.speakpipe.com/ (https://www.speakpipe.com/) SpeakPipe allows your listeners to send you voice messages directly from your website or voicemail page. Send us your questions and suggestions https://www.speakpipe.com/TwoGeeksAndAMarketingPodcast (https://www.speakpipe.com/TwoGeeksAndAMarketingPodcast) 00:36:51 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:59 Creator Shout Outs ROGER: Succeed Through Speaking Podcast with Tom Bailey: https://www.succeedthroughspeaking.com/podcasts/succeed-through-speaking (https://www.succeedthroughspeaking.com/podcasts/succeed-through-speaking) PASCAL: John Holmes-Carrington, innovation and international business consultant, and also author and contributor to Harvey Duckman Presents… is a series of anthologies featuring new, original sci-fi, fantasy, steampunk and horror short stories. https://www.linkedin.com/in/johnholmescarrington/ (https://www.linkedin.com/in/johnholmescarrington/) https://harveyduckman.com/2022/04/04/hdp9-the-plumbing-one/ (https://harveyduckman.com/2022/04/04/hdp9-the-plumbing-one/) 00:48:20 Film Marketing Alien (1979) Director: Ridley Scott Writer: written by https://en.wikipedia.org/wiki/Dan_O%27Bannon (Dan O'Bannon.) Based on a story by O'Bannon and https://en.wikipedia.org/wiki/Ronald_Shusett (Ronald Shusett) Music by: The musical score for Alien was composed by https://en.wikipedia.org/wiki/Jerry_Goldsmith (Jerry Goldsmith), Starring: https://en.wikipedia.org/wiki/Tom_Skerritt (Tom Skerritt) (Dallas), https://en.wikipedia.org/wiki/Sigourney_Weaver (Sigourney Weaver) (Ripley), https://en.wikipedia.org/wiki/Veronica_Cartwright (Veronica Cartwright) (Lambert), https://en.wikipedia.org/wiki/Harry_Dean_Stanton (Harry Dean Stanton) (Brett), https://en.wikipedia.org/wiki/John_Hurt (John Hurt) (Kane), https://en.wikipedia.org/wiki/Ian_Holm (Ian Holm) (Ash), and https://en.wikipedia.org/wiki/Yaphet_Kotto (Yaphet Kotto) (Parker) and Jones the cat! Strapline: ‘In space no one can hear you scream.’ One of the best sci-fi movies of all time with incredible set and sound design. We look at the gloriously simple but effective marketing campaign with its...
The one about remote work policies, content mistakes, superpowers and The Shawshank Redemption - TG72 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:44 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:39 Content Spotlights ROGER: This CEO's Remote Work Policy Is Only 10 Words. It May Be the Best I've Ever Heard by Justin Bariso in Inc: https://www.inc.com/justin-bariso/emotional-intelligence-gravity-ceo-dan-price-10-word-remote-work-policy.html (https://www.inc.com/justin-bariso/emotional-intelligence-gravity-ceo-dan-price-10-word-remote-work-policy.html) PASCAL: 5 Mistakes Businesses Make with Content by Joe Pulizzi: https://www.contentinc.io/5-mistakes-businesses-make-with-content-326/ (https://www.contentinc.io/5-mistakes-businesses-make-with-content-326/) 00:34:43 Marketing Tech and Apps ROGER: It’s all about studying: Quizlet – Learn with flash cards: https://apps.apple.com/us/app/quizlet-learn-with-flashcards/id546473125 (https://apps.apple.com/us/app/quizlet-learn-with-flashcards/id546473125) MiMind – Easy Mind Mapping: https://mimind.cryptobees.com/ (https://mimind.cryptobees.com/) PASCAL: It’s all about enhancing your podcast experience: Vizzy: https://vizzy.fm/ (https://vizzy.fm/) beta launch of a new podcast listening app – Don't just listen. See. Buy. Share Momento: https://app.momento.fm/ (https://app.momento.fm/) Podcasts + Moments - Save your favorite podcast moments, with instant transcriptions, in 100+ languages! 00:41:05 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:46:40 Creator Shout Outs ROGER: Ryan Hanley Podcast: The Only Superpower You Need. https://ryanhanley.com/the-only-superpower-you-need/ (https://ryanhanley.com/the-only-superpower-you-need/) PASCAL: Billy Boyd and Dominic Monaghan hosts of the Friendship Onion Podcast show produced by Kast Media – it's all about their lives and friendships on screen and off: https://www.youtube.com/channel/UCM2SO69PhFRKKEYwGSV4sHQ (https://www.youtube.com/channel/UCM2SO69PhFRKKEYwGSV4sHQ) https://open.spotify.com/show/09nMXubAj4pPAzcb4X9VKe (https://open.spotify.com/show/09nMXubAj4pPAzcb4X9VKe) 00:52:00 Film Marketing The Shawshank Redemption (1994) Director: Frank Darabont Writers: Stephen King (based on the short novel "Rita Hayworth and the Shawshank Redemption"), Frank Darabont(screenplay) Stars: Tim Robbins, Morgan Freeman, Bob Gunton, Clancey Brown Taglines: Fear can hold you prisoner. Hope can set you free. This adaptation of the novella by Stephen King was a box office bomb when released in 1994. But word of mouth and the VHS tape release went off to elevate it to one of, if not the, best films of all time. As stunning commentary of hope succeeding in the long term. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film...
The one about banner ads, film making mistakes, Women in Tech eBook and The Rings of Power TV series - TG71 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:36 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:12 Content Spotlights ROGER: 31 Must-Click Banner Ads in 2022 (& Why They’re So Successful) by Suzanne Bertuy on Smart Blogger: https://smartblogger.com/banner-ads/ (https://smartblogger.com/banner-ads/) PASCAL: 10 Common Mistakes New Filmmakers Make & How to Avoid Them by Ryan Connolly for Film Riot: https://www.youtube.com/watch?v=A0FPIq1izs8 (https://www.youtube.com/watch?v=A0FPIq1izs8) 00:29:27 Marketing Tech and Apps ROGER: It’s all about selling your stuff online Old CDs, DVDs, Blu Rays and mobile tech – Music Magpie: https://www.musicmagpie.co.uk/ (https://www.musicmagpie.co.uk/) Clothes – Vinted - https://www.vinted.co.uk/ (https://www.vinted.co.uk/) PASCAL: It’s all about your next online brochure PDF To Flipbook Converter https://heyzine.com/ (https://heyzine.com/) with different page flip effects for online magazines, catalogs, brochures, reports, restaurant menus and more. Create interactive online catalogue https://www.publitas.com/ (https://www.publitas.com/) insert extra product details and add shopping cart directly from the catalog. 00:38:47 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:47:10 Creator Shout Outs ROGER: Andrea Burns for Tenx9 Story shows: https://www.linkedin.com/posts/andrea-burns-10_tenx9-newry-activity-6910286086787194880-qzJh (https://www.linkedin.com/posts/andrea-burns-10_tenx9-newry-activity-6910286086787194880-qzJh) PASCAL: Richard Tubb, MSP consultant and speaker, author of the ‘Women in Tech’ ebook https://www.tubblog.co.uk/women-in-tech-e-book-for-iwd2022/ (https://www.tubblog.co.uk/women-in-tech-e-book-for-iwd2022/) 00:52:23 Film Marketing THE RINGS OF POWER (2022) Producers: J. D. Payne and Patrick McKay for the streaming service https://en.wikipedia.org/wiki/Prime_Video (Prime Video) Directors: Waune Yip, J.A Bayona, Charlotte Brändström Music by: Felix Erskine (trailer) Howard Shore and Bear McCreary for TV series (YES!!) or just a rumour Strapline: A grand journey is defined by its travelers. The Lord of the Rings: The Rings of Power arrives September 2, 2022. https://en.wikipedia.org/wiki/Amazon_(company) (Amazon) bought the television rights for The Lord of the Rings for US$250 million in November 2017, making a five-season production commitment worth at least US$1 billion. This would make it the most expensive television series ever made. It’s still six months away from transmission but the marketing campaign is extensive, world-wide and already in full swing. We look at the trailers and the amazing series of character posters. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in...
The one about marketing cons, retaining marketing talent, online CVs and the film Batman (1989) - TG70 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:28 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:41 Content Spotlights ROGER: The Biggest Cons in Marketing by Peter Sumpton in a LinkedIn Post: https://www.linkedin.com/posts/petersumpton_marketing-activity-6904334183888740352-oTd3 (https://www.linkedin.com/posts/petersumpton_marketing-activity-6904334183888740352-oTd3) PASCAL: How can marketing leaders make 2022 the year of the Great Retention? for econsultancy.com by Richard Robinson Managing Director, Xeim Advise: https://econsultancy.com/how-can-marketing-leaders-make-2022-the-year-of-the-great-retention/ (https://econsultancy.com/how-can-marketing-leaders-make-2022-the-year-of-the-great-retention/) 00:31:14 Marketing Tech and Apps ROGER: It’s all about password management The obvious route: Apple Keychain: https://support.apple.com/en-us/HT204085 (https://support.apple.com/en-us/HT204085) or the Google or Device equivalent The best free route: https://bitwarden.com/ (https://bitwarden.com/) PASCAL: It’s all about your personal brand and track record Flow CV by Lauris Bernhart https://flowcv.io/ (https://flowcv.io/) Set yourself apart with a modern resume. Expert tips, customizable templates & quick PDF download included. Adobe Logo Maker https://www.adobe.com/express/create/logo (https://www.adobe.com/express/create/logo) AI-generated logos with countless customization possibilities. Share your high-quality logo files across all your printed and digital platforms. 00:40:39 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:46:59 Creator Shout Outs ROGER: Helen Packham – Presentation Coach – 7 Common Questions about Storytelling Answered: https://helenpackham.com/7-common-questions-about-storytelling-answered (https://helenpackham.com/7-common-questions-about-storytelling-answered) PASCAL: Chris Ducker, consultant, speaker and author of Rise Of The Youpreneur and Virtual Freedom – New Video: behind the scenes of my remote online coaching set up! https://www.youtube.com/watch?v=IWI_W2zvCxc (https://www.youtube.com/watch?v=IWI_W2zvCxc) 00:49:53 Film Marketing Batman 1989 Director: Tim Burton Writers: Bob Kane (Batman characters), Sam Hamm (story), Warren Skaaren (screenplay) Stars: Michael Keaton, Jack Nicholson, Kim Basinger Taglines: The Dark Knight of Gotham City begins his war on crime with his first major enemy being Jack Napier, a criminal who becomes the clownishly homicidal Joker. This 1989 block-buster became an “event movie” powered by a furious build up campaign that created Batmania worldwide. Roger and Pascal look at the marketing campaign, what created Batmania and review the film which was a darker take on the Batman character than the camp colourful 1960s TV show and movie. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News.
The one about Super Bowl TV Ads, Work Culture, Your Google CV and the film Uncharted- TG69 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:02 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:29 Content Spotlights ROGER: The best Super Bowl 2022 commercials by Blair Marnell on DigitalTrends. https://www.digitaltrends.com/movies/best-super-bowl-2022-commercials/ (https://www.digitaltrends.com/movies/best-super-bowl-2022-commercials/) PASCAL: The Joy Of Work, 30 Ways To Fix Your Work Culture and Fall In Love With Your Job Again by Bruce Daisley https://eatsleepworkrepeat.com/book/ (https://eatsleepworkrepeat.com/book/) 00:29:26 Marketing Tech and Apps ROGER: It’s all about Tik Tok Apps: Trend Tok – find new trends, viral songs and hashtags: https://apps.apple.com/us/app/trendtok-analytics-tracker/id1550778062 (https://apps.apple.com/us/app/trendtok-analytics-tracker/id1550778062) Tik Save – Download tik-toks with no logo and repost as reels: https://apps.apple.com/gb/app/tiksave-save-repost-videos/id1548135477 (https://apps.apple.com/gb/app/tiksave-save-repost-videos/id1548135477) PASCAL: It’s all about your Google CV: Google’s Right To Be Forgotten - ask Google to remove results that are “inadequate, irrelevant or no longer relevant, or excessive” on the basis of a person’s name. https://www.youtube.com/watch?v=TIivyRpCKwg (https://www.youtube.com/watch?v=TIivyRpCKwg) TalkWalker Alerts - monitors every single mention of your brand and keywords across news platforms, blogs, forums, websites and even Twitter: https://www.talkwalker.com/alerts (https://www.talkwalker.com/alerts) 00:37:17 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:31 Creator Shout Outs ROGER: Chris Fox and the Strategic Coffee blog – this is all about business strategy not just marketing strategy: https://strategiccoffee.chriscfox.com/ (https://strategiccoffee.chriscfox.com/) PASCAL: Hillary Dunne, author of the book Step Up Stand Out: How to be seen as the Expert sharing over 26 years of events industry experience - the good, the bad and the ugly! https://www.amazon.co.uk/Step.../dp/B09RLSW88Z/ (https://www.amazon.co.uk/Step.../dp/B09RLSW88Z/) 00:49:18 Film Marketing Unchartered (2022) Director: Ruben Fleischer Writer: Rafe Lee Judkins and Art Marcum & Matt Holloway Music By: https://en.wikipedia.org/wiki/Ramin_Djawadi (Ramin Djawadi) Starring: Tom Holland (Nathan Drake, ‘Nate’), Mark Wahlberg (Victor Sullivan, ‘Sully’), Sophia Ali (Chloe Frazer), Tati Gabrielle (Braddock) and Antonio Banderas (Santiago Moncada) Based on the famous video game series, Unchartered is looks like an exciting combination of Indiana Jones, Tomb Raider and other treasure seeking action movies. Pascal and Roger review the extensive marketing campaign across traditional and social media channels. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing...
The one about transformative questions, podcast growth, live video in presentations and the film Dredd - TG68 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:56 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:26 Content Spotlights ROGER: Marketing’s transformative questions don’t start with ‘how?’ by Helen Edwards in Marketing Week: https://www.marketingweek.com/helen-edwards-marketing-transformative-questions/ (https://www.marketingweek.com/helen-edwards-marketing-transformative-questions/) PASCAL: How To Grow Your Podcast Audience by Anchor https://blog.anchor.fm/share/grow-audience (https://blog.anchor.fm/share/grow-audience)? 00:27:10 Marketing Tech and Apps ROGER: It’s all about live video in presentations: Apple Keynote (Mac and IOS): https://apps.apple.com/gb/app/keynote/id361285480 (https://apps.apple.com/gb/app/keynote/id361285480) And then repurpose it: https://piktochart.com/piktostory (https://piktochart.com/piktostory) PASCAL: It’s all about your next social media campaign: Twitter 2022 Events Calendar: https://business.twitter.com/en/resources/twitter-marketing-calendar.html (https://business.twitter.com/en/resources/twitter-marketing-calendar.html) Hashtag Generator by Hashtag Stack: https://hashtagstack.com/hashtag-generator (https://hashtagstack.com/hashtag-generator) 00:38:42 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:51 Creator Shout Outs ROGER: Martin Bamford: From Financial Adviser to Content Creator: https://www.linkedin.com/in/martinbamford/ (https://www.linkedin.com/in/martinbamford/) PASCAL: Ian Anderson Gray, live video consultant and trainer, host of the Confident Live Marketing Podcast and the creator of the Live Video Tool Comparison. https://iag.me/live-video-tool-comparison/ (https://iag.me/live-video-tool-comparison/) 00:51:32 Film Marketing Dredd (2012) Director: Pete Travis Writers: John Wagner, Carlos Ezquerra, Alex Garland (screenplay by) Stars: Karl Urban, Olivia Thirlby, Lena Headey Taglines: In a violent, futuristic city where the police have the authority to act as judge, jury and executioner, a cop teams with a trainee to take down a gang that deals the reality-altering drug, SLO-MO. Second film about Judge Dredd, a character from UK sci-fi magazine 200AD. The first was released in 1995 and starred Sylvester Stallone. This film is more faithful to the style of the magazine, but whilst it was a great film, it wasn’t a box-office success. We look at how much the poor marketing campaign was to blame. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA...
The one about why Twitter is good, SEO Tips, answering questions to create content and the film Pixels - TG67 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:44 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:14 Content Spotlights ROGER: 9 Reasons Why Twitter Is Actually Good by Brad R Edwards on MUO: https://www.makeuseof.com/why-twitter-is-actually-good/ (https://www.makeuseof.com/why-twitter-is-actually-good/) PASCAL: 22 Smart Google SEO Tips for 2022 by Cyrus Shepard for Moz.com https://moz.com/blog/smart-google-seo-tips-2022 (https://moz.com/blog/smart-google-seo-tips-2022) 00:25:28 Marketing Tech and Apps ROGER: It’s all about questions and answers: Answer the public (questions): https://answerthepublic.com/ (https://answerthepublic.com/) Quora (questions and answers): https://www.quora.com/ (https://www.quora.com/) PASCAL: It’s all about visual marketing Vista Create https://create.vista.com/ (https://create.vista.com/) an alternative to Canva and other templates driven platforms, lots of options to choose from for your social media campaigns PNG Find https://www.pngfind.com/ (https://www.pngfind.com/) Upload, download & share free transparent png images – explore a library of 750K free png files! 00:33:20 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:47 Creator Shout Outs ROGER: Scott Johnson – The Escaping Lawyer – Thinking on your feet: https://www.linkedin.com/posts/scottjohnston-speaker_leadership-sales-gravitas-activity-6894971578866884608-0TTc (https://www.linkedin.com/posts/scottjohnston-speaker_leadership-sales-gravitas-activity-6894971578866884608-0TTc) PASCAL: Bettina Sherick, President and Founder of Hollywood In Pixels, a charitable and educational organisation ensuring that Hollywood digital campaigns are recovered and preserved, and that the incredible campaigns of today and tomorrow are not lost to time: https://hollywoodinpixels.org/ (https://hollywoodinpixels.org/) 00:46:37 Film Marketing PIXELS (2015) Director: Chris Columbus Writer: inspired by 2010 French animated short film written and directed by Patrick Jean. Music By: Henry Jackman, ( Wreck-It Ralph 2012) Starring: Adam Sandler, Kevin James, Josh Gad, Peter Dinklage, Michelle Monaghan, Brian Cox, Ashley Benson, Sean Bean, and Jane Krakowski. Strapline: This summer, it's game on or game over! This superb film appeals to all children of the 1980s and is a lesson in market segmentation and targeting just for that audience. But we look at the extensive social media campaign and product collaborations which made up the successful campaign for this film. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
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The one about Metaverse patents, why the brain hates PowerPoint, best webcams and Minority Report - TG66 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:34 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:20 Content Spotlights ROGER: 4 Innovations That Give a Sneak Peek Into the Metaverse by Gabrielle Bienasz on Inc.com: https://www.inc.com/gabrielle-bienasz/facebook-metaverse-meta-patent-review.html (https://www.inc.com/gabrielle-bienasz/facebook-metaverse-meta-patent-review.html) PASCAL: Science Just Discovered Your Brain Really Hates PowerPoint by Geoffrey James for Inc.com: https://www.inc.com/geoffrey-james/science-just-discovered-your-brain-really-hates-powerpoint.html (https://www.inc.com/geoffrey-james/science-just-discovered-your-brain-really-hates-powerpoint.html) 00:25:07 Marketing Tech and Apps ROGER: It’s all about The best webcams for WFH: The Razer Kiyo Pro (Best on the market): https://www.techradar.com/reviews/razer-kiyo-pro (https://www.techradar.com/reviews/razer-kiyo-pro) Elgato Facecam (Best for Streamers): https://www.techradar.com/reviews/elgato-facecam (https://www.techradar.com/reviews/elgato-facecam) Logitech C920 (Best over all): https://www.techradar.com/reviews/logitech-c920 (https://www.techradar.com/reviews/logitech-c920) PASCAL: It’s all about social media planning: The 2022 Pexels Content Calendar https://pexels.my.canva.site/pexels-2022-content-calendar-site (https://pexels.my.canva.site/pexels-2022-content-calendar-site) Find events, click on them, discover photos and videos! The 24 Slides Social Media Content Planner https://24slides.com/templates/view/corporate-business-models/social-media-content-calendar-template (https://24slides.com/templates/view/corporate-business-models/social-media-content-calendar-template) and access to the full library of free templates https://24slides.com/templates/featured (https://24slides.com/templates/featured) 00:32:49 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:40:04 Creator Shout Outs ROGER: Kiran Kapur – CEO at Cambridge Marketing College and host of the Cambridge Marketing Podcast. https://lightbluemedia.podbean.com/ (https://lightbluemedia.podbean.com/) PASCAL: Alex Keith, co-founder of Startium and the author of the new blog series ‘Founder Stories’. The first episode is about Yvon Chouinard founder of Patagonia. https://www.startium.co.uk/post/yvon-chouinard (https://www.startium.co.uk/post/yvon-chouinard) 00:43:42 Film Marketing Minority Report (2002) Director: Steven Spielberg Writer: Philip K. Dick(short story), Scott Frank(screenplay), Jon Cohen(screenplay) Stars: Tom Cruise, Colin Farrell, Samantha Morton Taglines: What would you do if you were accused of a murder, you had not committed... yet? Everybody Runs The system is perfect until it comes after you. Get Ready to RUN!
Whilst there’s little information available about the marketing of this film, Minority Report – now 20 years old – is a masterclass in prediction. It shows how intrusive surveillance could become, how personalised ads could be and paints a scary picture about privacy. We discuss how many of the films predictions have come true. It’s also a fantastic action chase movie. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a...
The one about what’s holding you back, Gantt Charts, video testimonials and Scream 5 - TG65 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:01 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:42 Content Spotlights ROGER: The surprising way to beat the one thing your brain is hardwired to hold you back on by Brian Scordato, Fast Company: https://www.fastcompany.com/90713287/the-surprising-way-to-beat-the-one-thing-your-brain-is-hardwired-to-hold-you-back-on (https://www.fastcompany.com/90713287/the-surprising-way-to-beat-the-one-thing-your-brain-is-hardwired-to-hold-you-back-on) PASCAL: The Better Life You Deserve by LG for CES 2022: https://youtu.be/ZKQ-u9vEPTs (https://youtu.be/ZKQ-u9vEPTs) 00:29:47 Marketing Tech and Apps ROGER: It’s all about project workflow Monday.com https://monday.com/lp/gantt/newfeatures/ (https://monday.com/lp/gantt/newfeatures/) Gantt pro – best for professionals and students https://ganttpro.com/ (https://ganttpro.com/) Team Gantt – best for small businesses? https://www.teamgantt.com/ (https://www.teamgantt.com/) PASCAL: It’s all about the power of video content Vocal Video https://vocalvideo.com/ (https://vocalvideo.com/) Get amazing video testimonials from anyone, anywhere. Automagically. Premium Beat https://www.premiumbeat.com/blog/category/free-for-video/ (https://www.premiumbeat.com/blog/category/free-for-video/) Free video assets and elements for your next visual storytelling project. 00:36:33 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:37 Creator Shout Outs ROGER: David Worsfold – Journalist, Author, Speaker and Trainer: https://worsfoldmedia.co.uk/my-blog/ (https://worsfoldmedia.co.uk/my-blog/) PASCAL: Clare Downham, Queen of Calm. The Coach with 𝑻𝒉𝒆 𝑨𝒏𝒕𝒊𝒅𝒐𝒕𝒆 𝒕𝒐 𝑺𝒆𝒍𝒇-𝑫𝒆𝒗𝒆𝒍𝒐𝒑𝒎𝒆𝒏𝒕 - Host of the Daily LinkedIn Live at 7.45 am - The Calm Cast : https://www.linkedin.com/in/claredownhamqueenofcalm/ (https://www.linkedin.com/in/claredownhamqueenofcalm/) 00:58:44 Film Marketing Scream 5 (2022) Director: https://en.wikipedia.org/wiki/Matt_Bettinelli-Olpin (Matt Bettinelli-Olpin) and https://en.wikipedia.org/wiki/Tyler_Gillett (Tyler Gillett) Writer: https://en.wikipedia.org/wiki/James_Vanderbilt (James Vanderbilt) and https://en.wikipedia.org/wiki/Guy_Busick (Guy Busick) Music By: https://en.wikipedia.org/wiki/Brian_Tyler (Brian Tyler) replacing https://en.wikipedia.org/wiki/Marco_Beltrami (Marco Beltrami), who composed the score for the previous four films Starring: https://en.wikipedia.org/wiki/Marley_Shelton (Marley Shelton), https://en.wikipedia.org/wiki/Courteney_Cox (Courteney Cox), https://en.wikipedia.org/wiki/David_Arquette (David Arquette), and https://en.wikipedia.org/wiki/Neve_Campbell (Neve Campbell), who reprised their roles from previous installments and joined by a new cast of teenagers pursued by Ghostface. Strapline: It’s Always Someone You Know! After a 10 year gap the Scream franchise returns with another Ghost Face killer on the loose. We dig deep into the remarkable social media marketing campaign which supported the release. But did the algorithm get it right? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG
The one about over-hyped trends, how to be more curious, NFT podcasts and Dog Soldiers - TG64 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:04:06 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:19 Content Spotlights ROGER: The 7 most overhyped trends of 2022 by Mark Wilson, Fast Company. https://www.fastcompany.com/90707314/the-7-most-overhyped-trends-of-2022 (https://www.fastcompany.com/90707314/the-7-most-overhyped-trends-of-2022) PASCAL: 3 Ways To Train Your Brain To Be More Curious by Art Markman for Fast Company. https://www.fastcompany.com/90712182/3-ways-to-train-your-brain-to-be-more-curious (https://www.fastcompany.com/90712182/3-ways-to-train-your-brain-to-be-more-curious) 00:32:33 Marketing Tech and Apps ROGER: It’s all about stock illustrations for your content. Drawkit – icons and more: https://drawkit.com/ (https://drawkit.com/) Free pngs – photos, emojiis and graphics: https://freepngimg.com/ (https://freepngimg.com/) PASCAL: It’s all about podcasting, again! Rode has released two new microphone solutions: Rode Videomic GO II https://www.youtube.com/watch?v=JJhb3rqRN3M (https://www.youtube.com/watch?v=JJhb3rqRN3M) Rode Wireless GO II https://www.youtube.com/watch?v=coSxxNIcHCs (https://www.youtube.com/watch?v=coSxxNIcHCs) Amazon Music and Stitcher can help promote your podcast, you just need to ask https://form.jotform.com/212855057995065 (https://form.jotform.com/212855057995065) https://lp.stitcher.com/promo (https://lp.stitcher.com/promo) 00:41:07 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:10 Creator Shout Outs ROGER: Be a Better Speaker – Podcast with Graham David https://podcasts.apple.com/us/podcast/be-a-better-speaker/id1472767820?uo=4Be (https://podcasts.apple.com/us/podcast/be-a-better-speaker/id1472767820?uo=4Be) PASCAL: Andy Storch, business consultant, speaker and author of ‘Own Your Career’, host of the new podcast series ‘My NFT Journey’ https://open.spotify.com/show/7LdXHXA4dvOdua74BSqpAh (https://open.spotify.com/show/7LdXHXA4dvOdua74BSqpAh) 00:54:07 Film Marketing Dog Soldiers (2002) A routine military exercise turns into a nightmare in the Scotland wilderness. Director: Neil Marshall Writer: Neil Marshall Stars: Sean Pertwee, Kevin McKidd, Emma Cleasby Tagline: A bitch of a Werewolf movie We celebrate the 20th Anniversary of one of the best werewolf movies of all time. Whilst there is little material available online about the marketing that went with the launch of the film, the stories about how the team brought the production to the screen are fascinating. There’s also real drama in the hunt for the lost negatives which almost scuppered the launch of a 4K Blu Ray. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content...
The one the NFT craze, recreating Ceefax, Riverside.fm and No Time To Die - TG63 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:44 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:22 Content Spotlights ROGER: The NFT craze has stopped being funny – Ryan Cooper, The Week: https://theweek.com/culture/arts/1008539/the-nft-craze-has-stopped-being-funny (https://theweek.com/culture/arts/1008539/the-nft-craze-has-stopped-being-funny) PASCAL: ‘Text appeal: Ceefax recreated by 20-year-old Northern Irish man’ by Jim Waterson, Media Editor at The Guardian: https://www.theguardian.com/media/2022/jan/05/text-appeal-ceefax-recreated-by-20-year-old-northern-irish-man (https://www.theguardian.com/media/2022/jan/05/text-appeal-ceefax-recreated-by-20-year-old-northern-irish-man) 00:28:22 Marketing Tech and Apps ROGER: It’s all about copywriting: SlickWrite – proofreader and alternative to Grammarly: https://www.slickwrite.com/ (https://www.slickwrite.com/) Readable – improving your copy: https://readable.com/ (https://readable.com/) PASCAL: It’s all about taking your video and audio series forward: Riverside.fm - Your Online Recording Studio https://riverside.fm/home (https://riverside.fm/home) including separate audio tracks and quick video editor The Podcast Font Website - https://podcastfont.com/ (https://podcastfont.com/) icons, logos, graphical buttons and links for your podcast episodes and webpages 00:35:03 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:41:11 Creator Shout Outs ROGER: Johnny Timpson for getting an OBE for his tireless work in financial services and Govt to help people with disabilities: https://www.linkedin.com/in/johnny-timpson-obe-598987/ (https://www.linkedin.com/in/johnny-timpson-obe-598987/) PASCAL: James Ede, Audio Producer and Founder of Be Heard, creator of the Be Heard Guides & Resources Hub: https://www.beheard.org.uk/guides-resources (https://www.beheard.org.uk/guides-resources) 00:46:10 Film Marketing No Time To Die (2021) Director: Cary Joji Fukunaga (True Detective, Maniac, The Alienist) Writer: Neal Purvis, Robert Wade, Cary Joji Fukunaga, Phoebe Waller-Bridge Music By: Hans Zimmer Starring: Daniel Craig, Léa Seydoux, Rami Malek, Lashana Lynch, Ralph Fiennes, Christoph Waltz, etc. We’ve waited so long for Bond 25. The last of 5 outings with Daniel Craig. Delayed three times by the pandemic, No Time to Die was worth the wait. It’s a great film in all respects. We celebrate the film making and the marketing of this latest outing for 007. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
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The one about branding tricks with magazines, BlaBlaCar, microphones and The King’s Speech - TG62 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:23 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:16 Content Spotlights ROGER: Starting a Business? Use This Old School Tactic to Jumpstart Your Brand. This simple technique catapulted the second largest boutique hotel company in the world, and it can work for your business too. By Nicholas Sonnenberg, Inc. https://www.inc.com/nicholas-sonnenberg/starting-a-business-use-this-old-school-tactic-to-jumpstart-your-brand.html (https://www.inc.com/nicholas-sonnenberg/starting-a-business-use-this-old-school-tactic-to-jumpstart-your-brand.html) PASCAL: The Beatles: Get Back – the 3-part documentary directed by Peter Jackson with 1969 footage recorded over 4 weeks by Michael Lindsay-Hogg and colleagues. https://www.disneyplus.com/en-gb/series/the-beatles-get-back/7DcWEeWVqrkE (https://www.disneyplus.com/en-gb/series/the-beatles-get-back/7DcWEeWVqrkE) 00:32:01 Marketing Tech and Apps ROGER: It’s all about getting help from others BlaBlaCar – Carpooling Journeys: https://www.blablacar.co.uk/ (https://www.blablacar.co.uk/) TaskRabbit – Help with stuff at home: https://www.taskrabbit.co.uk/ (https://www.taskrabbit.co.uk/) PASCAL: It’s all about your mobile audio video kit Sennheiser MKE 200 Tripod Kit – All in one Directional On-Camera Microphone with Smartphone Clamp & Manfrotto PIXI Mini Tripod https://www.amazon.co.uk/Sennheiser-Professional-Directional-Microphone-509256/dp/B08YS2JKMG?th=1 (https://www.amazon.co.uk/Sennheiser-Professional-Directional-Microphone-509256/dp/B08YS2JKMG?th=1) Anchor by Spotify - accounts have now been enabled for Video Podcasts as well as audio only https://anchor.fm/ (https://anchor.fm) 00:41:49 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:47:00 Creator Shout Outs ROGER: Angus Grady – the LinkedIn Unlocker. https://www.linkedin.com/in/angusgrady/ (https://www.linkedin.com/in/angusgrady/) PASCAL: Mark Asquith, co-founder of captivate.fm and the host of ‘7-minute mentor’ audio series – just published all 607 episodes on dedicated website: https://www.the7minutementor.com/ (https://www.the7minutementor.com/) 00:52:45 Film Marketing The King’s Speech (2010) It takes leadership to confront a nation’s fear. It takes friendship to conquer your own. Written by: David Seidler Directed by: Tom Hooper Starring: Colin Firth (King George VI), Helena Bonham Carter (Queen Elizabeth), Geoffrey Rush (Lionel Logue), Jennifer Ehle (Myrtle Logue), Guy Pearce (King Edward VIII). We look at the word of mouth marketing for this excellent character study. A must watch for anyone who has to take part in public speaking. The dialogue between Colin Firth and Geoffrey Rush is exquisite. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you
The one about Spam email, video editing cuts, Canva and Harry Potter and the Philosopher’s Stone - TG61 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:51 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:17 Content Spotlights ROGER: Employee Gets Revenge On ‘Best Buy’ After It Forces Him To Spam Customers With Promotional Emails by Jonas Grinevičius and Ilona Baliūnaitė in Bored Panda. https://www.boredpanda.com/free-trials-spam-buying-firestick-using-corporate-addresses/?utm_source=flipboard&utm_medium=referral&utm_campaign=organic (https://www.boredpanda.com/free-trials-spam-buying-firestick-using-corporate-addresses/?utm_source=flipboard&utm_medium=referral&utm_campaign=organic) PASCAL: 9 Essential Cuts Every Video Editor Needs to Know by Lewis Mcgregor https://www.shutterstock.com/blog/9-essential-cuts-video-editing (https://www.shutterstock.com/blog/9-essential-cuts-video-editing) 00:24:55 Marketing Tech and Apps ROGER: It’s all about revisiting Canva: https://www.canva.com/ (https://www.canva.com/) Auto-enhance Auto Blur Face Retouch
PASCAL: It’s all about bringing new life to your social media posts Content Drips https://contentdrips.com/ (https://contentdrips.com/) save time creating quote style photos, animated graphics and carousel for social media Render Forest https://www.renderforest.com/templates (https://www.renderforest.com/templates) create 3D animations to promote your products and services 00:35:14 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:42:28 Creator Shout Outs ROGER: Carrie Eddins – 12 Days of Twitter PR: https://www.linkedin.com/posts/carrieeddins_twitterpr-12daysoftwitterpr-visibility-activity-6869374188935815168-HzTR (https://www.linkedin.com/posts/carrieeddins_twitterpr-12daysoftwitterpr-visibility-activity-6869374188935815168-HzTR) PASCAL: Jenni Field host of the Redefining Communications podcast series: https://redefiningcomms.com/podcast-redefining-communications-with-jenni-field/ (https://redefiningcomms.com/podcast-redefining-communications-with-jenni-field/) 00:47:09 Film Marketing Harry Potter and the Philosopher’s Stone (2001) Director: Chris Columbus Writer: JK Rowling, Steve Kloves Music By John Williams Stars: Daniel Radcliffe, Rupert Grint, Emma Watson supported by the who’s who of the British TV and Film industry. We help celebrate #20YearsOfMovieMagic by reviewing the first Harry Potter film and take a close look at the marketing campaign which successfully used scarcity (partially due to the need to protect the young actors) to increase interest in the movie. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film...
The one about customer choices, stand out expertise, Crypto and the TV Series "Squid Game” - TG60 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:57 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:12 Content Spotlights ROGER: Reducing the ‘friction’ of too many choices makes your buyer’s decision easier By Helen Edwards in Marketing Week. https://www.marketingweek.com/helen-edwards-friction-of-choice/ (https://www.marketingweek.com/helen-edwards-friction-of-choice/) PASCAL: Expertise Is Dead: How to Stand Out When Everyone’s an Expert by Nate Nead for readwrite.com https://readwrite.com/2021/11/15/expertise-is-dead-how-to-stand-out-when-everyones-an-expert/ (https://readwrite.com/2021/11/15/expertise-is-dead-how-to-stand-out-when-everyones-an-expert/) 00:27:42 Marketing Tech and Apps ROGER: It’s all about crypto and NFTs Crypto Wallet app – Coinbase: https://www.coinbase.com/mobile (https://www.coinbase.com/mobile) OpenSea NFT Marketplace: https://apps.apple.com/us/app/opensea-nft-marketplace/id1582861796 (https://apps.apple.com/us/app/opensea-nft-marketplace/id1582861796) PASCAL: It’s all about your post Zoom event experience: Fathom Zoom Meeting Notes Creator https://fathom.video/ (https://fathom.video/) Fathom helps you effortlessly highlight and share important moments from your meetings Repurpose.io https://marketplace.zoom.us/apps/48Sf7TeyS5y6sYHehtlNxA (https://marketplace.zoom.us/apps/48Sf7TeyS5y6sYHehtlNxA) publish full recordings or clips of your Zoom recording on YouTube, Facebook, LinkedIn, and Twitter. 00:41:43 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:49:24 Creator Shout Outs ROGER: SKYFALL Analysis: Story Structure, Themes, and Easter Eggs Explained | Screenwriting 101 by Class Act YouTube Channel: https://youtu.be/EJfVs7eWRzY (https://youtu.be/EJfVs7eWRzY) PASCAL: Jeff Kelisky and the team at Seedrs.com https://www.seedrs.com/academy/ (https://www.seedrs.com/academy/) guides, tools and resources to help founders grow their business, raise capital and successfully crowdfund. 00:54:42 Film Marketing Squid Game (2021) Series Written and Directed by Hwang Dong-hyuk This week we look at the massively successful Korean TV series, Squid Game (which was originally conceived as a film) and chart the story of how writer director Hwang Dong-hyuk took over a decade to bring it to screen. It’s a violent, dark drama about a deadly game show which is an allegory for modern society. We look at the design and imagery and how the series became so popular over the whole word through various local campaigns. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film...
The one about copywriting resources, Everything VR&AR and Funky Marketing podcasts and "X-Files: I Want to Believe” - TG59 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:32 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:52 Content Spotlights ROGER: 50 Resources and Tools to Turbocharge Your Copywriting Skills by Freya Giles in Smashing Magazine: https://www.smashingmagazine.com/2021/10/resources-tools-turbocharge-copywriting-skills/ (https://www.smashingmagazine.com/2021/10/resources-tools-turbocharge-copywriting-skills/) PASCAL: Techscape: What To Expect From The Online Safety Bill by Dan Milmo for The Guardian: https://www.theguardian.com/technology/2021/nov/10/techscape-online-safety-bill-ofcom (https://www.theguardian.com/technology/2021/nov/10/techscape-online-safety-bill-ofcom) 00:24:00 Marketing Tech and Apps ROGER: It’s all about Radio. Radio UK App: https://apps.apple.com/gb/app/radio-uk-live-fm-stations/id1488265833 (https://apps.apple.com/gb/app/radio-uk-live-fm-stations/id1488265833) Mad Wasp Radio App: https://apps.apple.com/gb/app/mad-wasp-radio/id1405556303 (https://apps.apple.com/gb/app/mad-wasp-radio/id1405556303) PASCAL: It’s all about the surprising future of video marketing: https://www.synthesia.io/ (https://www.synthesia.io/) create AI presenters in over 40 languages using avatars or video recording of yourself and teammates https://www.lalal.ai/ (https://www.lalal.ai/) extract and separate vocal, instrumental, drums, bass guitar and piano tracks without quality loss 00:32:32 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:40:24 Creator Shout Outs ROGER: Nemanja Zivkovic – The Funky Marketing Show https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408 (https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408) PASCAL: The VR/AR Association: Everything VR & AR weekly podcast hosted by Tyler Gates and Sophia Moshasha, produced by Teddy Magrane, Robert Dough and Vicky Sweet. https://www.thevrara.com/podcast (https://www.thevrara.com/podcast) 00:45:00 Film Marketing X-Files: I Want to Believe (2008) Director: Chris Carter Writer: by both Carter and Frank Spotnitz Music By Mark Snow Stars: David Duchovny, Gillian Anderson, and Mitch Pileggi, Strapline: To Find The Truth, You Must Believe. The second X-Files film is a good detective style mystery but features none of the series usual UFO mythology or “monster of the week” story-telling and as a result doesn’t feel like an X-Files film. Plus, the marketing for the film fell well short of what was needed to promote the film against other releases such as the Dark Knight. Roger and Pascal think about what they would have done if they’d been in charge back in 2008 to create a much more hard hitting and immersive campaign. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing
The one about rebranding in the digital era, DJI Action 2 camera, UK Health Radio and “Interview with the Vampire” – TG58 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:25 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:31 Content Spotlights ROGER: Is the Future Really All That Different by Matt Desmier at TEDxSouthampton: https://youtu.be/DNqPFBCiFjY (https://youtu.be/DNqPFBCiFjY) PASCAL: The Art of Rebranding for the Digital Era by Paul Hiebert for AdWeek: https://www.adweek.com/brand-marketing/digital-era-rebrand-velveeta-screens-tiny-icons/ (https://www.adweek.com/brand-marketing/digital-era-rebrand-velveeta-screens-tiny-icons/) 00:26:49 Marketing Tech and Apps ROGER: It’s all about action cameras. The DJI Action 2 and accessories. Camera. Front screen module. Power Module. Magnetic Lanyard: https://www.dji.com/uk/dji-action-2 (https://www.dji.com/uk/dji-action-2) PASCAL: It’s all about your next webinar and online resources. https://slidesgo.com/ (https://slidesgo.com/) Free and Premium Google Slides and Microsoft Powerpoint templates across many business categories. https://www.timeline.ly/ (https://www.timeline.ly/) Online annotation and commenting tool for YouTube videos, ‘play it, pause it and instantly add a comment’. 00:34:23 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:40 Creator Shout Outs ROGER: Johanna Mayer is a podcast producer and hosts Science Diction from Science Friday. Thanks to Owen Philipson for pointing me at this episode: https://www.wnycstudios.org/podcasts/science-diction/articles/jargon-we-love-to-hate-it (https://www.wnycstudios.org/podcasts/science-diction/articles/jargon-we-love-to-hate-it) PASCAL: UK Health Radio https://www.ukhealthradio.com/ (https://www.ukhealthradio.com/) “Real feel good radio”. The first-ever radio station in the world dedicated only to health and wellness founded by Johann Ilgenfritz. 00:49:12 Film Marketing Interview with the Vampire (1994) Director: Neil Jordan Writer: Anne Rice Stars: Tom Cruise, Brad Pitt, Christian Slater, Antonio Banderas This gothic horror masterpiece set in New Orleans and Paris re-defined the vampire genre and features great performances from Pitt and Cruise along with copious amounts of gore. Whilst little information exists about the marketing of the film apart from the trailer and posters, we know that writer Anne Rice objected to Tom Cruise being cast in the role of Lestat. She kicked up a torrent of publicity whilst airing her concerns. Once the film came out she admitted Cruise’s performance was excellent and the film was a masterpiece. She even took out an advert in the NY Times to admit she was wrong. We dig into this story in more detail. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the...
The one about eMarketing Excellence, getting to the point, wireless microphones and “The Evil Dead” – TG57 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:09 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:11 Content Spotlights ROGER: Stop rambling. Here’s how the most successful people get to the point, says public speaking expert. https://www.cnbc.com/2021/10/19/stop-rambling-use-this-easy-trick-to-get-to-the-point-faster-says-public-speaking-expert.html (https://www.cnbc.com/2021/10/19/stop-rambling-use-this-easy-trick-to-get-to-the-point-faster-says-public-speaking-expert.html) PASCAL: eMarketing Excellence – The Heart Of eBusiness – A book by PR Smith and Dave Chaffey – 20th Anniversary! https://www.davechaffey.com/ (https://www.davechaffey.com/) and https://prsmith.org/books/ (https://prsmith.org/books/) 00:22:37 Marketing Tech and Apps ROGER: It’s all about video and audio: Tech Magnet: Wireless microphone for smart phones. https://techmagnet.net/products/smartmic-wireless-microphone (https://techmagnet.net/products/smartmic-wireless-microphone) Mobile Phone Gimbal: https://techmagnet.net/products/vertigo-mini-smart-gimbal (https://techmagnet.net/products/vertigo-mini-smart-gimbal) PASCAL: It’s all about inspiration when selling products online https://www.junglescout.com/ (https://www.junglescout.com/) your all-in-one platform to understand the behaviour of customers on Amazon https://www.lapa.ninja/ (https://www.lapa.ninja/) a gallery featuring the best 4000+ landing page examples for products and services 00:30:21 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:16 Creator Shout Outs ROGER: The Stoop Storytelling Podcast (Laura Wexlin and Jessica Henkin): https://stoopstorytelling.com/podcasts/ (https://stoopstorytelling.com/podcasts/) PASCAL: The team at We Are UMi launched a new podcast series ‘UMiCast’ hosted by Richard Dawson. Guests so far include Ian Livingstone, Jonny Grubin and Lizzy Hodcroft. https://open.spotify.com/show/7LQJxOccH5nMjW0YjOglSp (https://open.spotify.com/show/7LQJxOccH5nMjW0YjOglSp) and https://www.weareumi.co.uk/webapp/inspiration/podcast-ian-livingstone-on-the-power-of-gaming/ (https://www.weareumi.co.uk/webapp/inspiration/podcast-ian-livingstone-on-the-power-of-gaming/) 00:42:24 Film Marketing The Evil Dead (1981) Director/Writer: Sam Raimi Stars: Bruce Campbell (Ash), Ellen Sandweiss (Cheryl), Richard DeManincor (Scott), Betsy Baker (Linda), Theresa Tilly (Shelly) One of the scariest low-budget movies of all time, the Evil Dead is still banned in certain countries. It’s also perhaps one of the first examples of influencer marketing. After trying to create a “show within a show” to coax media commentators, and merch campaign by Irvin Shapiro, a comment by author Stephen King who saw the film at Cannes lifted the campaign into orbit. King’s comment appeared in the marketing and increased demand overnight.
About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's...
The one about starting a podcast, Cirque Du Soleil’s strategy, audio recording apps and The Dark Knight – TG56 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:19 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:02 Content Spotlights ROGER: Is It Too Late to Start Podcasting as a Marketing Strategy? By Tony Carter in Readwrite. https://readwrite.com/2021/10/12/start-podcasting-as-a-marketing-strategy/ (https://readwrite.com/2021/10/12/start-podcasting-as-a-marketing-strategy/) PASCAL: Inside The Cirque Du Soleil Marketing Strategy by Paul Talbot for forbes.com https://www.forbes.com/sites/paultalbot/2021/10/04/inside-the-cirque-du-soleil-marketing-strategy/ (https://www.forbes.com/sites/paultalbot/2021/10/04/inside-the-cirque-du-soleil-marketing-strategy/) 00:23:10 Marketing Tech and Apps ROGER: It’s all about AI apps... Copywriting: https://www.copyshark.ai/ (https://www.copyshark.ai/) Text to video: https://www.klappz.com/ (https://www.klappz.com/) PASCAL: It’s all about recording your live audio streaming The Zoom H5 Audio Recorder for your smartphone https://zoomcorp.com/en/gb/handheld-recorders/handheld-recorders/h5/ (https://zoomcorp.com/en/gb/handheld-recorders/handheld-recorders/h5/) Free Sound Recorder to capture any sound from your computer https://www.freesoundrecorder.net/ (https://www.freesoundrecorder.net/) 00:33:55 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:48 Creator Shout Outs ROGER: Doug Staneart – Fearless Presentations Podcast https://www.fearlesspresentations.com/podcasts/ (https://www.fearlesspresentations.com/podcasts/) PASCAL: Dave Birss, author, speaker and consultant who helps people and organisations boost their creativity and innovation. Released free online version of Story Dice, the story and ideas generator. https://davebirss.com/storydice-creative-story-ideas/ (https://davebirss.com/storydice-creative-story-ideas/) 00:45:12 Film Marketing The Dark Knight (2008) When the menace known as the Joker wreaks havoc and chaos on the people of Gotham, Batman must accept one of the greatest psychological and physical tests of his ability to fight injustice. Director: Christopher Nolan Writers: Jonathan Nolan(screenplay), Christopher Nolan(screenplay), David S.Goyer (story) Stars: Christian Bale, Heath Ledger, Aaron Eckhart The second of “The Dark Knight Trilogy” this is one of the most successful super-hero films of all time. The viral marketing campaign targeting comic fans and collaborating with Comic Con created an online “game” involving 10 million fans. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
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The one about Steve Jobs’s two words strategy, Facebook outages and the film Jaws – TG55 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:41 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:24 Content Spotlights ROGER: Steve Jobs Stole His Best Idea Ever From Nike's Brilliant 2-Word Marketing Strategy: Aspirational brands talk about people, not products by Jason Aten, Inc. https://www.inc.com/jason-aten/steve-jobs-stole-his-best-idea-ever-from-nikes-brilliant-2-word-marketing-strategy.html (https://www.inc.com/jason-aten/steve-jobs-stole-his-best-idea-ever-from-nikes-brilliant-2-word-marketing-strategy.html) PASCAL: Facebook not working will be a case study for social media managers in how to maximize Brand Twitter by Jeff Beer for fastcompany.com https://www.fastcompany.com/90683100/facebook-not-working-will-be-a-case-study-for-social-media-managers-in-how-to-maximize-brand-twitter (https://www.fastcompany.com/90683100/facebook-not-working-will-be-a-case-study-for-social-media-managers-in-how-to-maximize-brand-twitter) 00:21:41 Marketing Tech and Apps ROGER: It’s all about writing: Werdsmith: https://werdsmith.com/ (https://werdsmith.com/) Writing Space: https://apps.apple.com/us/app/writing-space/id1532954998 (https://apps.apple.com/us/app/writing-space/id1532954998) PASCAL: It’s all about bringing new life to your photos and videos CapCut Video & Photo Editor – animated your photos with music, 3D rendering and much more: For Android https://play.google.com/store/apps/details?id=com.lemon.lvoverseas&hl=en&gl=US (https://play.google.com/store/apps/details?id=com.lemon.lvoverseas&hl=en&gl=US) For iPhones https://apps.apple.com/us/app/capcut-video-editor/id1500855883 (https://apps.apple.com/us/app/capcut-video-editor/id1500855883) InstaQuote Editor - Create great looking online Quotes for your website and social media marketing: For Android https://play.google.com/store/apps/details?id=com.pic.instagram.instaquotus&hl=en&gl=US (https://play.google.com/store/apps/details?id=com.pic.instagram.instaquotus&hl=en&gl=US) For iPhones https://apps.apple.com/us/app/instaquote-photos/id887236773 (https://apps.apple.com/us/app/instaquote-photos/id887236773) 00:29:42 This Week in History This week – we present a special focus on Clive Sinclair and his amazing inventions which shaped the modern world. 00:34:14 Creator Shout Outs ROGER: Jo Miller, Andrew Wibberley and Katie Crook-Davies for the IP Awareness Week: https://iptf.co.uk/about/who-we-are/ (https://iptf.co.uk/about/who-we-are/) PASCAL: David Dunn, CEO of Sunderland Software City, Chair of UK Tech Cluster, launched a shout out series on LinkedIn to highlight digital tech companies in the https://www.linkedin.com/feed/hashtag/?keywords=northeast&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A6849778729510678529 (#northeast) https://www.linkedin.com/posts/ddunn1_dontyne-job-description-activity-6849778729510678529-XZGq (https://www.linkedin.com/posts/ddunn1_dontyne-job-description-activity-6849778729510678529-XZGq) 00:38:43 Film Marketing Jaws 1975 When a killer shark unleashes chaos on beach community off Long Island, it's up to a local sheriff, a marine biologist, and an old seafarer to hunt the beast down. Director: Steven Spielberg Writers: Peter Benchley(screenplay) Carl Gottlieb(screenplay) Stars: Roy Scheider Robert Shaw Richard Dreyfuss A masterclass in suspense, story-telling and characterisation, Jaws still mesmerizes audiences nearly 50 years after its release...
The one about email marketing techniques, vlog transitions, Clive Sinclair and the film Misery – TG54 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:52 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:00 Content Spotlights ROGER: 11 subject lines that will get a person you’ve never met to open your email by Kattie Thorndyke in Ladders: https://www.theladders.com/career-advice/11-subject-lines-that-will-get-a-person-youve-never-met-to-open-your-email (https://www.theladders.com/career-advice/11-subject-lines-that-will-get-a-person-youve-never-met-to-open-your-email) PASCAL: 5 EASY Vlog Transitions You Can Try Today by Daniel DeArco https://youtu.be/efQz1zBzCvo (https://youtu.be/efQz1zBzCvo) 00:27:34 Marketing Tech and Apps ROGER: It’s all about making video more cinematic: Neewer ND filter: https://www.amazon.co.uk/Neewer-Magnetic-Handheld-Multi-coated-Photography/dp/B07N3Y12YY/ (https://www.amazon.co.uk/Neewer-Magnetic-Handheld-Multi-coated-Photography/dp/B07N3Y12YY/) DJI - OSMO Mobile 3 Gimble: https://www.dji.com/uk/osmo-mobile-3 (https://www.dji.com/uk/osmo-mobile-3) PASCAL: It’s all about online translation Linguee.com - an online dictionary and translation website with thousands of example sentences from human translators https://www.linguee.com/ (https://www.linguee.com) Microsoft Live Translator – mobile app translating conversations across devices, share the code and participants will see your messages in their own language https://translator.microsoft.com/ (https://translator.microsoft.com/) 00:36:53 This Week in History This week – we present a special focus on Clive Sinclair and his amazing inventions which shaped the modern world. 00:45:22 Creator Shout Outs ROGER: Mixing Business and Personal posts on LinkedIn – Hannah Campbell: https://www.linkedin.com/in/hannah-campbell-088b5541/ (https://www.linkedin.com/in/hannah-campbell-088b5541/) PASCAL: Sarah Clark, UK editor of Think With Google, the online resource for insights, trends and research in digital media and marketing https://www.thinkwithgoogle.com/intl/en-gb/ (https://www.thinkwithgoogle.com/intl/en-gb/) 00:51:15 Film Marketing Misery 1990 Taking place almost in one small set, this film takes tension to almost unbearable levels. The marketing is fascinating too because the studios focused the promotion on the director, novelist and screenplay writer rather than the stars who they considered to be relative unknowns. Director: Rob Reiner (Spinal Tap 1984, Stand By Me 1986, The Princess Bride 1987) Writers: Stephen King (novel "Misery"), William Goldman (screenplay) Stars: James Caan, Kathy Bates, Richard Farnsworth, Strapline: Paul Sheldon used to write for a living. Now, he's writing to stay alive. Released on 30 November 1990 in US and 13 February 1991 in France and 10 May 1991 in UK. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing
The one about rip off prices, marketing careers, blogging platforms and the film The Princess Bride – TG53 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:11 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:00 Content Spotlights ROGER: Tom Kerridge’s prices aren’t a rip-off if they’re what the market will pay by Mark Ritson in Marketing Week. https://www.marketingweek.com/tom-kerridge-price-premium/ (https://www.marketingweek.com/tom-kerridge-price-premium/) PASCAL: Navigating Marketing Careers: Your Guide to Jobs, Skills, & Breaking In by EdX https://blog.edx.org/marketing-career-guide (https://blog.edx.org/marketing-career-guide) 00:29:20 Marketing Tech and Apps ROGER: It’s all about blogging. Alternatives to WordPress for people wanting to start a blog. Wix: https://www.wix.com/ (https://www.wix.com/) Blogger: https://www.blogger.com/about/ (https://www.blogger.com/about/) PASCAL: It’s all about personalising your next presentation: https://fontmeme.com/ (https://fontmeme.com/) Discover fonts used in popular culture and create text graphics instantly online https://stock.adobe.com/uk/free (https://stock.adobe.com/uk/free)? Find copyright free video and photos for your next title slides 00:36:32 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:42:50 Creator Shout Outs PASCAL: Bill Sebald and Casey Schearer hosts of the ‘Deluxe Edition: Yet Another Pop Culture Podcast’ https://www.deluxeedition.show/ (https://www.deluxeedition.show/) ROGER: Debbie Ekins and the Cool Story Company: https://coolstoryco.com/blogs/news/everything-about-corporate-gifts (https://coolstoryco.com/) 00:48:08 Film Marketing THE PRINCESS BRIDE - (Sept. 25, 1987 (US) /March 28, 1988 (UK)) Director: Rob Reiner (Spinal Tap 1984, Stand By Me 1986, Misery 1990) Starring: Fred Savage (The Grandson), Perter Falk (The Grand Father), Cary Elwes (Westley), Robin Wright (Buttercup), Mandy Patinkin (Inigo Montoya), Chris Sarandon (Prince Humperdinck), Wallace Shawn (Vizzini), André the Giant (Fezzik), and Christopher Guest (Count Rugen). This film has gained an impressive cult following thanks to its home video release and the relentless enthusiasm of its fans. But the initial marketing for the film, adapted by https://en.wikipedia.org/wiki/William_Goldman (William Goldman) from his 1973 novel, was confusing (especially the trailer) and resulted in box office failure. We look at the original marketing efforts and compare those to the regular events, cast reunions, and “live” performances which have kept The Princess Bride amongst the most successful movies of all times. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
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The one about ABBA’s comeback, camera techniques, Filmora X and the film Matrix 4 - Resurrections – TG52 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:38 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:00 Content Spotlights ROGER: The unexpected come back of ABBA with a new album of 10 songs and a concert featuring virtual avatars: https://abbavoyage.com/ (https://abbavoyage.com/) PASCAL: Ultimate Guide to Camera Movement — Every Camera Movement Technique Explained [The Shot List Ep6] by Studio Binder https://www.youtube.com/watch?v=IiyBo-qLDeM (https://www.youtube.com/watch?v=IiyBo-qLDeM) 00:25:29 Marketing Tech and Apps ROGER: It’s all about PR: Mention App - Need to know what the internet is saying about you? Mention has got your back. https://apps.apple.com/us/app/mention/id535505237 (https://apps.apple.com/us/app/mention/id535505237) REP App: If you are considering working with Influencers in your business (or you are an influencer) then REP could be incredibly helpful. https://apps.apple.com/au/app/rep/id1182478955 (https://apps.apple.com/au/app/rep/id1182478955) PASCAL: It’s all about video platforms updates Vimeo has introduced new features over the past year: creating teaser videos from templates https://vimeo.com/create/ (https://vimeo.com/create/) screen recording https://vimeo.com/features/screen-recorder (https://vimeo.com/features/screen-recorder) live streaming https://vimeo.com/manage/events (https://vimeo.com/manage/events) company video hub https://vimeo.com/features/video-library (https://vimeo.com/features/video-library) online tutorials https://vimeo.com/blog/category/video-school (https://vimeo.com/blog/category/video-school)
Filmora X – version 10 of the powerful video editor from Wondershare at a very affordable price https://filmora.wondershare.net/video-editor/ (https://filmora.wondershare.net/video-editor/) 00:35:21 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:14 Creator Shout Outs ROGER: Martin Brooks – The Body Language Decoder: https://www.linkedin.com/in/martin-brooks-94566312/ (https://www.linkedin.com/in/martin-brooks-94566312/) PASCAL: Nigel Greenwood, customer experience and customer journey mapping expert and the author of the weekly LinkedIn posts ‘It's the Friday shout out!’ - https://www.linkedin.com/in/ngreenwood/ (https://www.linkedin.com/in/ngreenwood/) 00:49:12 Film Marketing Matrix 4 – Resurrections (2021) In a first for 2 Geeks we talk about a film that has yet to be released and before the marketing campaign even kicks off. A trailer shown at CinemaCon in August 2021 has caused global debate on forums and countless speculation videos about Matrix 4. The official trailer dropped the day before we recorded this episode, and we discuss the contents of the trailer and our expectations of the film. The Matrix 4 was https://www.digitalspy.com/movies/a28764020/the-matrix-4-confirmed-keanu-reeves-returning/ (officially announced in August 2019) with Lana Wachowski writing and directing the new movie. Lilly Wachowski didn't return as she felt she needed a break and thought the idea of https://www.digitalspy.com/movies/a37402906/the-matrix-lilly-wachowski-explains-why-returning-sequel-unappealing/ (returning to the franchise was "expressly unappealing"). Keanu Reeves and Carrie-Anne Moss are back, but Laurence Fishburne and Hugo Weaving probably won't be...
The one about the language of marketing, DJI Pocket 2 gimble camera, Rode mics and The Tomorrow War – TG51 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:26 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:27 Content Spotlights ROGER: The language of marketing is so imprecise as to be almost meaningless, by JP Castlin, Marketing Week. https://www.marketingweek.com/jp-castlin-language-marketing/ (https://www.marketingweek.com/jp-castlin-language-marketing/) PASCAL: How To Design A Profitable Branded Podcast That Doesn’t Sound Like A Branded Podcast by Paul Colligan founder of The Podcast Partnership https://paulcolligan.medium.com/how-to-design-a-profitable-branded-podcast-that-doesnt-sound-like-a-branded-podcast-1ec774bb6164 (https://paulcolligan.medium.com/how-to-design-a-profitable-branded-podcast-that-doesnt-sound-like-a-branded-podcast-1ec774bb6164) 00:27:38 Marketing Tech and Apps ROGER: It’s all about video: The DJI Pocket 2 Gimble Camera: https://www.dji.com/uk/pocket-2 (https://www.dji.com/uk/pocket-2) DJI Creator Combo – wireless microphone. PASCAL: It’s all about a simple yet powerful podcasting set-up: Rode NT-USB Mini: a studio quality USB Microphone at an incredible price! https://rode.com/microphones/usb/nt-usb-mini (https://rode.com/microphones/usb/nt-usb-mini) Rode Connect: a free software solution for podcasting and streaming with the NT-USB Mini! https://www.youtube.com/watch?v=DPEl_g50B9E (https://www.youtube.com/watch?v=DPEl_g50B9E) 00:36:33 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:14 Creator Shout Outs ROGER: Amanda Webb and May King Tsang for their Twitter Space following Amanda’s Friday, “Digital Coffee”. PASCAL: Chris Nightingale, Digital Acquisitions Manager at AO.com and host of the Marketing Mini Bites new podcast series – new episodes every Wednesday at 9am! https://www.youtube.com/channel/UCTXAM6r7r6iPRbSajZmomnA (https://www.youtube.com/channel/UCTXAM6r7r6iPRbSajZmomnA) 00:49:36 Film Marketing The Tomorrow War (2021) Director: Chris McKay (Robot Chicken, The Lego Batman Movie) Starring: Chris Pratt, Yvonne Strahovski, JK Simmons, Sam Richardson, Mary Lynn Rajskub Music: Lorne Balfe (His Dark Materials, Pennyworth, Mission Impossible Fall Out) A stunning time-travel, alien invasion summer action movie released straight onto Amazon Prime. The “White Spike” aliens are well realised and the time-travel plot takes a different approach than you would expect. Arguably the marketing campaign failed to make people aware of the movie outside of the US, but some of the PR initiatives were very creative and created much buzz and anticipation. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs ...
Film Marketing Special with Mike Leeder, casting director and film producer – TG50 To celebrate our 1 year of podcasting we are joined by Mike Leeder from Hong Kong, we talk about the high and lows of film production and the many lessons for all content creators out there. And yes, we do ask him about his involvement with many film productions including working with Jean Claude Van Damme and getting that phone call about Rogue One: A Star Wars Story! 00:00:00 Introduction - Here are your hosts, Roger and Pascal 00:03:04 Let’s go to Hong Kong and meet Mike Leeder 00:04:39 An action film fan dreams come true 00:06:40 Why Hong Kong and not Los Angeles? 00:08:30 What is it really like to be a film producer? The many lessons Mike has learned over the years including fun stories from film productions such as Chasing the Dragon, The Mummy 3, The Raid, Hong Kong Love Story. 00:24:56 Working on Pound of Flesh with Jean Claude Van Damme Reflecting on the challenges and fond memories of producing an indie action film with lifelong friends. Discussing he real talent of film producers: ingenuity, using your network of contacts and having to adapt regularly to changing circumstances. 00:34:30 Is there an extended version of Hard Target? 00:37:15 Shall we start a petition for a 35th Anniversary edition of Bloodsport? 00:39:02 Working on Rogue One with Donnie Yen Nearly 40 years after seeing Star Wars: A New Hope for the first time, Mike gets to work on a Star Wars production and even has his name featured in the end credits! The circle is complete. 00:43:02 The marketing of films – lessons and observations A fun and a fascinating first-hand account of the marketing of different movies, from blockbusters to indie productions, including the pitfalls of social media. 01:00:52 The Film Marketing Fun Quiz with Mike Leeder If you could have a Zoom call with a film director (past or present) who would it be? If you could remake a classic, which film would it be? What is your go-to movie when you need cheering up? What is the worst movie you have ever seen? Which band or artist would you invite to play for you and your friends at your birthday party? 01:12:12 Final stories from the set and farewell About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about celebrating 1 year of podcasting and unleashing our blooper reel – TG49.5 In this special episode running up to Episode 50, Roger and Pascal take some time to celebrate and review 1 year of podcasting. They talk about the format of the show and the segments and give us some hints about the future. And they discuss their favourite film marketing moments and drop some hints about the 50th episode which will be a film marketing special. Finally, Roger and Pascal unleash their Blooper Reel featuring glorious mistakes and cock-ups from the last 25 episodes. You can jump straight to the blooper reel by scrubbing through to 30:55 in the timeline. Enjoy! About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about skills for the future of work, Lego, Wine apps, Glideapps and Skyfall – TG49 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:38 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:38 Content Spotlights ROGER: Want to Display Your Active Listening Skills? Try Using These 33 Powerful Phrases by Judy Koutsky in Parade. https://parade.com/1225650/judykoutsky/active-listening-phrases/ (https://parade.com/1225650/judykoutsky/active-listening-phrases/) PASCAL: McKinsey: These are the skills you will need for the future of work by Marco Dondi, Julia Klier, Frédéric Panier, Jörg Shubert for World Economic Forum: https://www.weforum.org/agenda/2021/06/defining-the-skills-citizens-will-need-in-the-future-world-of-work (https://www.weforum.org/agenda/2021/06/defining-the-skills-citizens-will-need-in-the-future-world-of-work) 00:26:21 Marketing Tech and Apps ROGER: Amazing App Uses AI Tech to Scan Your LEGO Piles and Suggest Things You Can Build. https://mymodernmet.com/brickit-app/ (https://mymodernmet.com/brickit-app/) One year of Random Red Thursday – Vivino App: https://www.vivino.com/app (https://www.vivino.com/app) PASCAL: It’s all about that extra bit of customer care Glide Apps - Build an app from a Google Sheet in five minutes: https://www.glideapps.com/ (https://www.glideapps.com/) Canva – Set up templates and record video instructions https://www.canva.com/templates/ (https://www.canva.com/templates/) 00:39:44 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:35 Creator Shout Outs ROGER: What the F*** is Going On – Podcast by Mark Steele. https://shows.acast.com/what-the-fuck-is-going-on-with-mark-steel (https://shows.acast.com/what-the-fuck-is-going-on-with-mark-steel) https://bit.ly/3xF8rFz (https://bit.ly/3xF8rFz) PASCAL: James Cridland, the Editor of Podnews - Your daily briefing for podcasting and on-demand audio content https://podnews.net/ (https://podnews.net/) 00:54:00 Film Marketing SkyFall (2012) The 23rd Bond film, and the third starring Daniel Craig started to reintroduce elements from earlier films that the reboot of Casino Royale had taken out, such as Q and Miss Moneypenny, but they did this without getting too cheesy. Directed by Sam Mendes, and featuring a chilling villain in Mr Silva played by Javier Bardem with a standout theme song by Adele this was a top-class Bond film. And like all the Daniel Craig films it doesn’t end with Bond sailing away into the sunset with the latest Bond girl – it ends with the tragic death of Judi Dench’s M. In addition to the usual marketing by the distributors, Skyfall was loaded with product placements from the likes of Heineken, Honda, Sony and Coca Cola, all of whom ran their own, huge, innovative and viral marketing campaigns. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator...
The one about remote working, 6 questions that build a story and 10 Cloverfield Lane – TG48 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:22 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:32 Content Spotlights ROGER: The problem isn’t remote working – it’s clinging to office-based practices by Alexia Cambon, Guardian Newspaper. https://www.theguardian.com/commentisfree/2021/jun/21/remote-working-office-based-practices-offices-employers (https://www.theguardian.com/commentisfree/2021/jun/21/remote-working-office-based-practices-offices-employers) PASCAL: If You Can't Answer These 6 Questions You Don't Have A Story by Glenn Gers interviewed by Film Courage https://youtu.be/uL0atQFZzL8 (https://youtu.be/uL0atQFZzL8) 00:25:57 Marketing Tech and Apps ROGER: Need emoji PNG or Vector Files for your videos? https://emojiisland.com/ (https://emojiisland.com/) A clever use of the mobile phone camera – 1 second a day video diary: https://1se.co/ (https://1se.co/) PASCAL: It’s all about exploring live audio streaming options Mixlr - Go live with a powerful and versatile live audio streaming solution https://mixlr.com/features (https://mixlr.com/features) Podbean Audio Livestream - Chat with listeners, take calls, and create an engaging conversation https://www.podbean.com/livestream (https://www.podbean.com/livestream) 00:37:57 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:56 Creator Shout Outs ROGER: Mark Masters – You Are The Media – hydrid in-person and virtual event: https://www.linkedin.com/in/markiemasters/ (https://www.linkedin.com/in/markiemasters/) PASCAL: Andrew Wilson, Lyndsey Morrison and The People Power Events team released new blog and video series https://www.peoplepowerevents.co.uk/blog (https://www.peoplepowerevents.co.uk/blog) 00:51:25 Film Marketing 10 Cloverfield Lane (2016) Monsters come in many forms. An unexpected sequel to the 2008 film Cloverfield, some would argue that the Cloverfield elements were tagged onto a generic “kidnapped girl in cellar” story. However, John Goodman is terrifying as the “captor” and the film is extremely tense. The marketing was also remarkable. In addition to the usual posters and trailer the producers set up an elaborate viral treasure hunt style game to suck fans into following clues to find Howard’s bunker where the film takes place. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/...
The one about mobile phone filmmaking, Twitter new Ticketed Spaces and the film Yesterday – TG47 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:39 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:33 Content Spotlights ROGER: How To Make EPIC iPhone Videos: Setup + Demonstration – video by Thomas Alex Norman: https://youtu.be/lP8-qMHbChA (https://youtu.be/lP8-qMHbChA) PASCAL: Be the first to try Ticketed Spaces and Super Follows by By https://twitter.com/SmEllen_Fresh (Ellen Havlicek) and Esther Crawford from Twitter Media: https://media.twitter.com/en/articles/blogs/2021/be-the-first-to-try-ticketed-spaces-and-super-follows?s=03 (https://media.twitter.com/en/articles/blogs/2021/be-the-first-to-try-ticketed-spaces-and-super-follows?s=03) 00:29:34 Marketing Tech and Apps ROGER: It’s all about improving your mobile phone video: Manfrotto mini-tripod: https://www.manfrotto.com/uk-en/pixi-mini-tripod-red-mtpixi-rd/ (https://www.manfrotto.com/uk-en/pixi-mini-tripod-red-mtpixi-rd/) and phone clamp: https://www.manfrotto.com/uk-en/pixi-clamp-for-smartphone-with-multiple-attachments-mcpixi/ (https://www.manfrotto.com/uk-en/pixi-clamp-for-smartphone-with-multiple-attachments-mcpixi/) Mobile phone gimble: https://www.dji.com/uk/om-4 (https://www.dji.com/uk/om-4) PASCAL: It’s all about using movie clips and samples for your next audio/video content https://yarn.co/ (https://yarn.co/) search for a word or a phrase from a famous movie or TV show and download clips https://www.playphrase.me/ (https://www.playphrase.me/) a site for cinema archeologists with a database of nearly 2 millions phrases 00:42:38 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:52:57 Creator Shout Outs ROGER: Tom Bailey Flow & Grow Podcast (7 questions in 7 minutes) https://www.succeedthroughspeaking.com/blog (https://www.succeedthroughspeaking.com/blog) PASCAL: Jeff Akin host of the Starfleet Leadership Academy, a ‘Leadership Development Podcast Told Through the Lens of Star Trek https://www.jeffakin.com/ (https://www.jeffakin.com/) 00:58:41 Film Marketing Yesterday (2019) Everyone in the world has forgotten the Beatles. Everyone except Jack... Written by Richard Curtis and directed by Danny Boyle this is NOT a jukebox musical based on Beatles songs it’s a science fiction movie which showcases Beatles music. You’ll be singing along and punching the air and mesmerised by the performances of Himesh Patel, and Lily James in a career best. The marketing focused on the music and not the sci-fi elements which might have led people to believe it was indeed a jukebox musical. The posters were striking and highlight the power of using pop-cultural references in marketing. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
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The one about being a better leader, empathy over audio, humorology and the film, Snatch - TG46 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:29 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:36 Content Spotlights ROGER: ‘If You Say These 5 Phrases Often, You're a Better Leader Than You Think: Using them regularly will result in an increase in trust’ by Marcel Schwantes, Inc Magazine: https://www.inc.com/marcel-schwantes/if-you-say-these-5-phrases-often-youre-a-better-leader-than-you-think.html (https://www.inc.com/marcel-schwantes/if-you-say-these-5-phrases-often-youre-a-better-leader-than-you-think.html) PASCAL: ‘You can’t show empathy over email’: Business leaders turn to internal podcasts to stay connected with workforces’ by Jessica Davies, UK Editor at DigiDay.com: https://digiday.com/media/business-leaders-turn-to-internal-podcasts-to-stay-connected-with-workforces/ (https://digiday.com/media/business-leaders-turn-to-internal-podcasts-to-stay-connected-with-workforces/) 00:31:19 Marketing Tech and Apps ROGER: It’s all about quality Moleskine Timepage – Quality Calendar App - https://apps.apple.com/us/app/timepage-by-moleskine-studio/id989178902 (https://apps.apple.com/us/app/timepage-by-moleskine-studio/id989178902) Moleskine Journey – Quality Lifestyle and Planning App - https://apps.apple.com/us/app/moleskine-journey/id1489704689 (https://apps.apple.com/us/app/moleskine-journey/id1489704689) PASCAL: It’s all about highlighting your mouse cursor in your next video tutorials: For Mac users - Mouseposé by Boinx https://boinx.com/mousepose/ (https://boinx.com/mousepose/) For Windows users – Pointer Focus by ETUS http://www.pointerfocus.com/ (http://www.pointerfocus.com/) 00:41:52 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:51:34 Creator Shout Outs ROGER: Paul Boross – The Humourology Podcast - https://www.paulboross.com/humourology/ (https://www.paulboross.com/humourology/) PASCAL: The Accuweather podcast series hosted by Dean Devore, Bernie Rayno, Evan Myers and colleagues. A great source of inspiration with its blend of weather news and stories in science, media and history https://www.accuweather.com/podcast (https://www.accuweather.com/podcast) 00:58:56 Film Marketing Snatch (2000) Director Guy Ritchie’s second film is a darkly funny London gangster film with an ensemble cast of weird and wonderful, and quite scary, characters. Boris the Blade, Doug the Head, Brick Top, and of course, Brad Pitt’s incomprehensible gypsy boxing supremo. Starring: Jason Statham (Turkish) Stephen Graham (Tommy) Lennie James (Sol) Vinnie Jones (Bullet Tooth Tony) Brad Pitt (Mickey) Alan Ford (Brick Top) Benicio Del Toro (Franky Four Fingers) Dennis Farina (Cousin Avi) Mike Reid (Doug The Head) The posters for the film retain the feel and colour palette of the actual movie, and in the 20 years since its release Ritchie has publish many YouTube videos to keep the legend alive. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. ...
The one about Hybrid Working, Memorable Customer Experiences and The Silence of the Lambs - TG45 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:03 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:01 Content Spotlights ROGER: 8 Steps to Delivering a Consistently Memorable Customer Experience by Martin Zwilling, Inc Magazine Online. https://www.inc.com/martin-zwilling/8-steps-to-delivering-a-consistently-memorable-customer-experience.html (https://www.inc.com/martin-zwilling/8-steps-to-delivering-a-consistently-memorable-customer-experience.html) PASCAL: How To Make The Right Decisions About Hybrid Working by Zoe Amar FCIM , Founder and Director, Zoe Amar Digital for digitalleaders.com https://digileaders.com/how-to-make-the-right-decisions-about-hybrid-working/ (https://digileaders.com/how-to-make-the-right-decisions-about-hybrid-working/) 00:34:39 Marketing Tech and Apps ROGER: It’s all about Adobe CC Adobe Creative Cloud renewal offers: https://www.adobe.com/uk/creativecloud.html (https://www.adobe.com/uk/creativecloud.html) Adobe Spark (Page, Post and Video): https://www.digitalcameraworld.com/features/download-adobe-spark-for-free-get-the-starter-and-premium-versions-of-adobe-spark-without-paying-a-penny (https://www.digitalcameraworld.com/features/download-adobe-spark-for-free-get-the-starter-and-premium-versions-of-adobe-spark-without-paying-a-penny) PASCAL: It’s all about building your career path Coursera.org free courses to add to your skills and competencies from worldwide brands: https://www.coursera.org/courses?query=free (https://www.coursera.org/courses?query=free) Futurelearn.com free courses from leading UK universities and experts: https://www.futurelearn.com/courses (https://www.futurelearn.com/courses) 00:46:41 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:57:36 Creator Shout Outs ROGER: Steve Bonthrone – fitness expert for the over 40s. Fitness tips videos. Instagram and LinkedIn. Daily run photos. https://www.linkedin.com/in/stevenbonthrone/ (https://www.linkedin.com/in/stevenbonthrone/) PASCAL: One Skill the founder and owner of YouTube channel: One Skill PowerPoint Tutorials sharing top tips to transform your PowerPoint presentations. https://www.youtube.com/user/1OneSkill (https://www.youtube.com/user/1OneSkill) 01:03:30 Film Marketing THE SILENCE OF THE LAMBS (1991) A terrifying, Oscar winning performance by Anthony Hopkins as serial killer, Hannibal Lecter. The Silence of the Lambs is based on the https://en.wikipedia.org/wiki/The_Silence_of_the_Lambs_(novel) (1988 novel) by https://en.wikipedia.org/wiki/Thomas_Harris (Thomas Harris). Tagline: From The Terrifying Best Seller. Director: Jonathan Demme (worked with Roger Corman, many concert movies and documentaries, Philadelphia 1993) Starring: Jodie Foster (Clarice Starling) Scott Glenn (Jack Crawford) Anthony Hopkins (Dr. Hannibal Lecter) Ted Levine (Buffalo Bill, Jame Gumb) Music: Howard Shore Stand out moments: The opening sequence, where we meet Starling for the first time The descent into the cells to meet Dr Hannibal Lecter Hannibal Lecter strapped up talking through the mask Hannibal’s escape Buffalo Bill ‘metamorphosis’ The descent into the ‘maze’ underneath Buffalo Bill’s house
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The one about podcast media kits, fact-checking, LinkedIn Creator Profiles and The Invisible Man - TG44 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:09 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:57 Content Spotlights ROGER: 3 Lies They Tell You in School That Hurt You in Business by Samuel Leeds, Entrepreneur Magazine. https://www.entrepreneur.com/article/373232 (https://www.entrepreneur.com/article/373232) PASCAL: How to create a podcast media kit (with examples) from Headliner Blog: https://www.headliner.app/blog/2021/05/14/podcast-media-kit/ (https://www.headliner.app/blog/2021/05/14/podcast-media-kit/) 00:28:36 Marketing Tech and Apps ROGER: Don’t fall for social media scams: https://www.snopes.com/ (https://www.snopes.com/ ) The ever-evolving Restream.io now includes copyright free music: https://app.restream.io (https://app.restream.io ) PASCAL: It’s all about F8 2021, the annual Facebook Conference: Facebook Business Suite – plan, share, review your activities on Facebook, Instagram and Messenger: https://www.facebook.com/business/news/introducing-facebook-business-suite (https://www.facebook.com/business/news/introducing-facebook-business-suite ) https://www.facebook.com/business/help/205614130852988?id=765488040896522 (https://www.facebook.com/business/help/205614130852988?id=765488040896522 ) Facebook Business Messaging – new ways to interact with your customers and secure more sales: https://www.facebook.com/business/marketing/messenger (https://www.facebook.com/business/marketing/messenger ) https://business.instagram.com/ (https://business.instagram.com/ ) https://www.whatsapp.com/business/?lang=en (https://www.whatsapp.com/business/?lang=en ) 00:41:27 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:49:27 Creator Shout Outs ROGER: Louise Brogan’s explainer video for the new LinkedIn Creator Profile Type: https://www.linkedin.com/feed/update/urn:li:activity:6806134168431443968/ (https://www.linkedin.com/feed/update/urn:li:activity:6806134168431443968/) PASCAL: Judy Parsons, independent LinkedIn trainer and lead generation coach, host of the ‘LinkedIn LoveIn’ Q&A series https://www.linkedin.com/in/judithparsons/ (https://www.linkedin.com/in/judithparsons/) 00:55:23 Film Marketing THE INVISIBLE MAN (2020) A totally fresh take on an old classic. The film has so many taglines: It's time for her to fight back / He's coming for you… / Uncover the mystery / Prepare for the ultimate night in / Behold a new kind of fear / He’s dead. Isn’t he? / He’s not dead. He’s invisible/ He’s hunting her. Nobody’s Listening / What you can’t see, can hurt you. When Cecilia’s abusive ex commits suicide and leaves her a generous portion of his vast fortune, she suspects his death was a hoax. Cecilia’s sanity begins to unravel as she desperately tries to prove that she is being hunted by someone nobody can see. (source: Universal Pictures) . Director: Leigh Whannell Starring: The film stars Elisabeth Moss, Aldis Hodge, Storm Reid, Harriet Dyer, Michael Dorman, and Oliver Jackson-Cohen. Music: Benjamin Wallfisch About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance...
The one about marketing job titles, AI dominance, LinkedIn profile videos and Nomadland - TG43 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:23 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:49 Content Spotlights ROGER: 6 Common Marketing Job Titles and What They Mean Emily Heaslip, Contributor Share: https://www.uschamber.com/co/run/human-resources/marketing-job-titles (https://www.uschamber.com/co/run/human-resources/marketing-job-titles) PASCAL: Are You Scared Yet, Human? - BBC Panorama documentary about the race for AI dominance and the urgent need for regulation produced and directed by Matthew Hill: https://www.bbc.co.uk/programmes/m000wft2 (https://www.bbc.co.uk/programmes/m000wft2) 00:37:35 Marketing Tech and Apps ROGER: LinkedIn Profile Videos – it's like a 30 second pitch! And you need to add subtitles to your video - MixCaptions: https://apps.apple.com/us/app/mixcaptions-video-captions/id952426779 (https://apps.apple.com/us/app/mixcaptions-video-captions/id952426779) PASCAL: It’s all about your first online profile: About.me - A simple, yet professional place to showcase who you are and what you do: https://about.me/features (https://about.me/features) Carrd.co - Simple, free, fully responsive one-page sites for pretty much anything https://carrd.co/ (https://carrd.co/) 00:49:00 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 01:01:26 Creator Shout Outs ROGER: Gary Gorman and Jez Hunt - Biz Banter Podcast: https://bizbanter.biz/big-picture-vs-stuck-in-the-detail/ (https://bizbanter.biz/big-picture-vs-stuck-in-the-detail/) PASCAL: Scott Friesen - productivity specialist and host of the Simpletivity YouTube channel: https://www.youtube.com/c/Simpletivity (https://www.youtube.com/c/Simpletivity) 01:07:00 Film Marketing NOMADLAND (2021) Tagline: See You Down The Road (unofficial) Director: Chloe Zhao (Songs My Brother Taught Me 2015, The Rider 2017, The Eternals 2021) Starring: Frances McDormand (Fern), David Strathairn (Dave). Linda May, Swankie, Bob Wells and a number of real-life nomads appear as fictionalized versions of themselves. Although the film has very little story, it’s an engrossing character study of the hidden nomads of America with some stunning scenery and cinematography. The marketing comprised of teaser trailers, vlogs, featurettes and some excellent posters we’d be happy to display on our walls. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger...
The one about the couch test, Google IO, business travel, and The Hitchhiker’s Guide to the Galaxy - TG42 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:25 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:20 Content Spotlights ROGER: 20 Years Ago, Warren Buffett Shared a Brutal Truth That Most People Have Yet to Learn in Inc magazine by Marcel Schwantes. https://www.inc.com/marcel-schwantes/20-years-ago-warren-buffett-shared-a-brutal-truth-that-most-people-have-yet-to-learn.html (https://www.inc.com/marcel-schwantes/20-years-ago-warren-buffett-shared-a-brutal-truth-that-most-people-have-yet-to-learn.html) PASCAL: Google I/O 2021 – Overview of the annual conference and key announcements from CEO Sundar Pichai and product managers https://events.google.com/io (https://events.google.com/io) 00:33:24 Marketing Tech and Apps ROGER: It’s all about getting back on the road and booking hotels: Booking.com, the traditional route: https://www.booking.com/ (https://www.booking.com/) Hotel Tonight, the different approach: https://apps.apple.com/us/app/hoteltonight-great-deals-on/id407690035 (https://apps.apple.com/us/app/hoteltonight-great-deals-on/id407690035) PASCAL: It’s all about audio apps old and new: Auphonic - Automatic audio post production web service for podcasts, broadcasters, radio shows, movies, screencasts: https://auphonic.com/ (https://auphonic.com/) Podcastle.ai - New features including easy-to-use podcast editor, text to voice podcast creator, solo audio recorder, and Magic Dust: https://podcastle.ai/ (https://podcastle.ai/) 00:43:27 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:51:50 Creator Shout Outs ROGER: Andrew Charlton of Hashtag Events From In-person to Virtual Expos: https://www.linkedin.com/in/andrewmcharlton/ (https://www.linkedin.com/in/andrewmcharlton/) PASCAL: Tod Maffin, host and producer of the ‘Today In Digital Marketing’ Podcast series, 5-10 minutes fast-paced news summary also available in e-newsletter format https://todayindigital.com/ (https://todayindigital.com/) 00:59:07 Film Marketing THE HITCHHIKER’S GUIDE TO THE GALAXY (2004) Don’t leave Earth Without It. Don’t Panic. Losing Your Planet Is Not The End Of The World. Director: Garth Jennings Starring: Martin Freeman (Arthur Dent), Yasiin Bey (Ford Prefect), Sam Rockwell (Zaphod Beeblebrox), Zooey Deschanel (Trillian), Alan Rickman (Marvin), Stephen Fry (The Guide), Helen Mirren (Deep Thought) Based on the ongoing series by Douglas Adams including 5 books - Hitchhiker's Guide to the Galaxy, Restaurant at the End of the Universe, Life the Universe and Everything, So Long and Thanks for All the Fish, and Mostly Harmless. This is the ninth version of "The Hitchhiker's Guide to the Galaxy". It has previously appeared as a radio series, two record albums, novels, a television series (https://www.imdb.com/title/tt0081874 (The Hitchhiker's Guide to the Galaxy) (1981)), a computer game, a stage show, a comic book, a video game (https://www.imdb.com/title/tt0436395 (The Hitchhiker's Guide to the Galaxy) (1984)) and a towel. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify...
The one about the paradox of productivity, work life balance, Elgato Camlink and the film, The Mist - TG41 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:17 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:30 Content Spotlights ROGER: To Get More Done, Embrace the Paradox of Productivity: Why leaving more slack in your days will actually make you more productive, by Jessica Stillman in Inc. https://www.inc.com/jessica-stillman/productivity-scheduling-slack-time.html (https://www.inc.com/jessica-stillman/productivity-scheduling-slack-time.html) PASCAL: Chris Ducker, host of Youpreneur.fm podcast series: How to Win at Work & Succeed at Life – An interview with Michael Hyatt. https://youpreneur.com/how-to-win-at-work-succeed-at-life-with-michael-hyatt/ (https://youpreneur.com/how-to-win-at-work-succeed-at-life-with-michael-hyatt/) 00:28:45 Marketing Tech and Apps ROGER: It’s all about upping your video quality: Use your DSLR as a webcam via HDMI. https://www.elgato.com/en/cam-link-4k (https://www.elgato.com/en/cam-link-4k) Neewer Keylight LED. https://amzn.to/3eJ7uVR (https://amzn.to/3eJ7uVR) PASCAL: It’s all about using Google’s online checks: Suggestions to improve your mobile experience. https://www.thinkwithgoogle.com/intl/en-gb/feature/testmysite/ (https://www.thinkwithgoogle.com/intl/en-gb/feature/testmysite/) Practical recommendations to enhance your retail site. https://growmystore.thinkwithgoogle.com/intl/en_uk (https://growmystore.thinkwithgoogle.com/intl/en_uk) 00:40:10 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:57 Creator Shout Outs ROGER: Richard Rodger: Fireside with Vox Gig Podcast: https://apple.co/3waxa3z (https://apple.co/3waxa3z) PASCAL: Darren Winter, Gemma Walton, Emma Krause| New Podcast Series: ‘LIKE, CLICK, SHARE’ - latest episode: How to Capture and Retain Audiences on Social Media: https://bit.ly/3vNGsSW (https://bit.ly/3vNGsSW) 00:53:45 Film Marketing THE MIST (2007) “Fear Changes Everything. Belief divides them, mystery surrounds Them, but fear changes everything.” Director: Frank Darabont based on the 1980 novella "The Mist" by Stephen King. The film features an https://en.wikipedia.org/wiki/Ensemble_cast (ensemble cast), including https://en.wikipedia.org/wiki/Thomas_Jane (Thomas Jane), https://en.wikipedia.org/wiki/Marcia_Gay_Harden (Marcia Gay Harden), https://en.wikipedia.org/wiki/Nathan_Gamble (Nathan Gamble), https://en.wikipedia.org/wiki/Andre_Braugher (Andre Braugher), https://en.wikipedia.org/wiki/Toby_Jones (Toby Jones), https://en.wikipedia.org/wiki/Frances_Sternhagen (Frances Sternhagen), https://en.wikipedia.org/wiki/Buck_Taylor (Buck Taylor), https://en.wikipedia.org/wiki/William_Sadler_(actor) (William Sadler), https://en.wikipedia.org/wiki/Sam_Witwer (Sam Witwer), https://en.wikipedia.org/wiki/Alexa_Davalos (Alexa Davalos), https://en.wikipedia.org/wiki/Chris_Owen_(actor) (Chris Owen), https://en.wikipedia.org/wiki/Andrew_Stahl (Andy Stahl), and future https://en.wikipedia.org/wiki/The_Walking_Dead_(TV_series) (The Walking Dead) actors https://en.wikipedia.org/wiki/Laurie_Holden (Laurie Holden), https://en.wikipedia.org/wiki/Jeffrey_DeMunn (Jeffrey DeMunn), https://en.wikipedia.org/wiki/Melissa_McBride (Melissa McBride), and https://en.wikipedia.org/wiki/Juan_Gabriel_Pareja (Juan Gabriel Pareja). A clever horror film promoted with the innovative use of “webisodes”. The moster CGI is very effective, but...
The one about the 4Ps of marketing, Twitter Spaces, humour in talks and An American Werewolf in London - TG40 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:50 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:51 Content Spotlights ROGER: Attempts to update the four Ps are embarrassing – they’ve endured for a reason by Mark Ritson in Marketing Week. https://www.marketingweek.com/mark-ritson-stop-reinventing-four-ps/ (https://www.marketingweek.com/mark-ritson-stop-reinventing-four-ps/) PASCAL: How To Be More Creative When You Feel Anything But Creative by Ann Smarty for Agorapulse https://www.agorapulse.com/blog/how-to-be-more-creative/ (https://www.agorapulse.com/blog/how-to-be-more-creative/) 00:29:36 Marketing Tech and Apps ROGER and PASCAL: It’s all about using Twitter Spaces for the first time 00:42:43 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:51:04 Creator Shout Outs ROGER: David Nihill, author of “Do You Talk Funny.” https://www.linkedin.com/in/davidnihill/ (https://www.linkedin.com/in/davidnihill/) PASCAL: Simon Clayton Founder and MD of Marketing Skills Academy, author of ‘Marketing Masterplan’ and creator of ‘Marketing Tips’ LinkedIn Post. https://www.linkedin.com/in/simonclayton1/ (https://www.linkedin.com/in/simonclayton1/) 00:55:44 Film Marketing AN AMERICAN WEREWOLF IN LONDON (1981) "Beware The Moon.” Halliwell's Film Guide described the film as a "curious but oddly endearing mixture of horror film and spoof, of comedy and shock, with everything grist to its mill including tourist Britain and the wedding of Prince Charles. The special effects are notable and signalled new developments in this field.” Director: John Landis. Special Effects: Rick Baker Starring: Griffin Dunne (Jack Goodman – first victim) David Naughton (David Kessler) Jenny Agutter Music: Elmer Bernstein, Creedence Clearwater Revival (Bad Moon Rising), Bobby Vinto (Blue Moon) Van Morrison ( Moon Dance) Marketing Blunder! During a preview of the film the marquee said, "From the director of National Lampoon's Animal House (1978)." Because of this, many people in the audience thought they were seeing a comedy. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about pitching ideas, caption translations, elevated conversations and A Few Good Men - TG39 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:13 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:20 Content Spotlights ROGER: How to Pitch Your Ideas in 10 Minutes or Less: Use these three strategies to quickly grab your audience's attention, by Carmine Gallo, Inc. https://www.inc.com/carmine-gallo/how-to-pitch-your-ideas-in-10-minutes-or-less.html (https://www.inc.com/carmine-gallo/how-to-pitch-your-ideas-in-10-minutes-or-less.html) PASCAL: B2B Content Isn’t Boring Unless Your Writing Is by Jonathan Crossfield for Content Marketing Institute. https://contentmarketinginstitute.com/2021/03/b2b-boring-content-writing/ (https://contentmarketinginstitute.com/2021/03/b2b-boring-content-writing/) 00:27:08 Marketing Tech and Apps ROGER: It’s all about honing your presentation skills: Orai – speech analysis: https://apps.apple.com/us/app/orai-improve-public-speaking/id1203178170 (https://apps.apple.com/us/app/orai-improve-public-speaking/id1203178170) PromptSmart Pro – Teleprompter and speech cards/scripts: https://apps.apple.com/us/app/promptsmart-pro-teleprompter/id894811756 (https://apps.apple.com/us/app/promptsmart-pro-teleprompter/id894811756) PASCAL: It’s all about new features: Subly – introduced a new translation option to the video captioning and subtitling service https://www.getsubly.com/ (https://www.getsubly.com/) Kinemaster – version 5.0 of the mobile video editing app is out with new templates, project files sharing option and a new music library https://www.kinemaster.com/ (https://www.kinemaster.com/) 00:37:48 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:47:46 Creator Shout Outs ROGER: Andrew Lopez: Elevated Conversations: 2-3 minute insights podcast/video show. https://www.linkedin.com/in/eliandrewlopez/ (https://www.linkedin.com/in/eliandrewlopez/) PASCAL: Andy Turner, founder and owner of English With An Expert, blogger and host of the ‘With An Expert’ video and audio series https://englishwithanexpert.com/blog/ (https://englishwithanexpert.com/blog/) 00:53:05 Film Marketing A FEW GOOD MEN (1992) Directed by Rob Reiner (Stand By Me 1986, Princess Bride 1987, Misery 1990, The American President 1995 and starring Tom Cruise, Jack Nicholson, Demi Moore, Kevin Pollack, Kevin Bacon, Kiefer Sutherland, J.T Walsh, Xander Berkerley, Cuba Gooding Jr. Written by Aaron Arkin, based on his original play. A perfect script where each line matters, great performances from all the cast but no cast member ever over-shadows the others, and tense court-room scenes make this film a must-see. “You can’t handle the truth.” For marketing, the trailer has the perfect structure and storytelling to really get audiences excited! Dialogues dominated by Jack Nicholson and other actors, little said by Tom Cruise? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the...
The one about Problem Solving, creativity boosters, great looking microphones and Nightcrawler - TG38 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:23 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:56 Content Spotlights ROGER: New Study: You Probably Completely Ignore This Brilliant Problem-Solving Strategy by Jessica Stillman, Inc. https://www.inc.com/jessica-stillman/new-study-you-probably-completely-ignore-this-brilliant-problem-solving-strategy.html (https://www.inc.com/jessica-stillman/new-study-you-probably-completely-ignore-this-brilliant-problem-solving-strategy.html) PASCAL: How Perfect Audio Can Create A Productive And Happy Workforce by James Hill Director of Integrated Systems Uk & Ireland at Shure https://www.businessandindustry.co.uk/employee-wellbeing/how-perfect-audio-can-create-a-productive-and-happy-workforce/ (https://www.businessandindustry.co.uk/employee-wellbeing/how-perfect-audio-can-create-a-productive-and-happy-workforce/) 00:24:47 Marketing Tech and Apps ROGER: It’s all about apps to boost creativity. Listen to an audio only movie: https://www.audiojack.com/ (https://www.audiojack.com/) Shuffle some cards: https://brainsparker.com/ (https://brainsparker.com/) PASCAL: It’s all about great looking microphones AKG Lyra – Plug-and-Play USB Microphone https://www.akg.com/lyra.html (https://www.akg.com/lyra.html) Sontronics Corona – XLR Vocal Microphone https://www.sontronics.com/corona (https://www.sontronics.com/corona) 00:33.31 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:44 Creator Shout Outs ROGER: Theo Priestley – Book: The Future Starts Now: Expert Insights into the future of business, technology and society. (co-author Bronwyn Williams) https://www.linkedin.com/in/theopriestley/ (https://www.linkedin.com/in/theopriestley/) PASCAL: Jillian Roberts Morin Marketing Director at Marlborough Economic Development Corporation (MEDC) and producer of the ‘Inside the Industry’ Live Video Series. Link the Video Series: https://www.youtube.com/playlist?list=PLb9BplaDNXviIJuiF13YZJGlA1ohJekAi (https://www.youtube.com/playlist?list=PLb9BplaDNXviIJuiF13YZJGlA1ohJekAi )Link to gradient background downloads: https://bit.ly/3sguVsV (https://bit.ly/3sguVsV) 00:54:50 Film Marketing Nightcrawler (2014) The directorial debut of writer Dan Gilroy stars Jake Gyllenhaal as a Los Angeles thief who falls into shooting footage of crime scenes and accidents and selling the images to news channels. He eventually stoops to altering shots in order to get hotter footage and problems quickly pile up. Rene Russo, Bill Paxton and Riz Ahmed co-star. To promote Nightcrawler, Open Road Films used viral marketing strategies, including a fictional video résumé on Craigslist and fake social media profiles for Lou. (source: deadline.com) About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in...
The one about is it too late to start YouTube? Writing prompts, best webcams and the film, “The Game” - TG37 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:34 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:36 Content Spotlights ROGER: Five Common Presentation Shortfalls (And How to Fix Them) by Saad Belda, Entrepreneur: https://www.entrepreneur.com/article/368646 (https://www.entrepreneur.com/article/368646) PASCAL: Is it Too Late to Start YouTube in 2021? Yes and No… Here’s Why by Sean Cannell from Think Media https://www.youtube.com/watch?v=5PQIGUZ_JkQ (https://www.youtube.com/watch?v=5PQIGUZ_JkQ) 00:29:36 Marketing Tech and Apps ROGER: It’s all about writing prompts Lots of writing exercises: https://writingexercises.co.uk/index.php (https://writingexercises.co.uk/index.php) Want a writing challenge that could win you some cash? https://vocal.media/challenges (https://vocal.media/challenges) PASCAL: It’s all about your next webcam Razer Kiyo Pro for live streaming in low light https://www.razer.com/gb-en/streaming-cameras/Razer-Kiyo-Pro/RZ19-03640100-R3M1 (https://www.razer.com/gb-en/streaming-cameras/Razer-Kiyo-Pro/RZ19-03640100-R3M1) Logitech C930e for great looking video meetings https://www.logitech.com/en-gb/products/webcams/c930e-business-webcam.960-000972.html (https://www.logitech.com/en-gb/products/webcams/c930e-business-webcam.960-000972.html) 00:41:28 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:51:07 Creator Shout Outs ROGER: Nat Berman| Performance Coach | Video take down of LinkedIn DM sellers: https://www.linkedin.com/posts/nathanielberman_are-you-that-annoying-person-who-connects-ugcPost-6785881755741151232-veha (https://www.linkedin.com/posts/nathanielberman_are-you-that-annoying-person-who-connects-ugcPost-6785881755741151232-veha) PASCAL: Mark Asquith and Garry Aylott hosts of Spark Of Rebellion, recently published episode 100(!!) of their fun Star Wars podcast https://www.sparkofrebellion.com/ (https://www.sparkofrebellion.com/) 00:54:50 Film Marketing THE GAME (1997) It is the story of Nicholas Van Orton (Michael Douglas) a wealthy investment banker who is given a mysterious gift on his 48th birthday by his wayward brother Conrad (Sean Penn) —participation in a game that "makes your life Fun”. Quickly his controlled life is turned upside down and he becomes unable to distinguish between the game and reality. Hints of a large conspiracy at play. Directed by David Fincher: Alien (1992), Seven (1995), Fight Club (1999) Zodiac (2008) The Social Network (2010) Gone Girl (2014) The first trailer for the film only featured voices over a movie of a puppet being manipulated by strings. Intriguing. (Source: imdb.com) About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual
The one about video editing mistakes, devious ad tech weasels, webcams and the film Blade - TG36 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:50 Content Spotlights ROGER: 10 Mistakes NEW Video Editors Make (Video Editing for Beginners!) Video by Justin Brown. https://youtu.be/74UFO1sBcD8 (https://youtu.be/74UFO1sBcD8) PASCAL: Bob Hoffman: ‘Devious ad tech weasels’ are making marketers look like fools by Matt Barker Features Writer for Marketing Week https://www.marketingweek.com/bob-hoffman-ad-tech-weasels/ (https://www.marketingweek.com/bob-hoffman-ad-tech-weasels/) 00:35:08 Marketing Tech and Apps ROGER: It’s all about writing: Grammar correction and rephrasing: https://www.gingersoftware.com/ (https://www.gingersoftware.com/) Portent’s content idea generator: https://www.portent.com/tools/title-maker/ (https://www.portent.com/tools/title-maker/) PASCAL: It’s all about looking good on webcam iGlasses by ecamm for Mac users https://www.ecamm.com/mac/iglasses/ (https://www.ecamm.com/mac/iglasses/) Manycam for better live sessions https://manycam.com/ (https://manycam.com/) 00:43:45 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:51:30 Creator Shout Outs ROGER: Pete Matthew | Meaningful Money | YouTube video on checklists: https://youtu.be/9QIw__iCZCQ (https://youtu.be/9QIw__iCZCQ) PASCAL: Joe Glover the host of the Marketing MeetUp webinar series “Positively Online Marketing Events” https://themarketingmeetup.com/ (https://themarketingmeetup.com/) 00:56:40 Film Marketing BLADE (1998) Was this really the first Marvel movie? 10 years before Iron Man and 20 years before Black Panther? A heady mix of vampires, science fiction and martial arts, Blade is a thrill a minute film – but unlike all the Marvel movies that followed, Blade is a movie for adults with adult themes and bloody violence. Written by David S. Goyer (Dark City 1998, Batman Begins 2005, Man Of Steel 2013, Terminator: Dark Fate 2019) Directed by Stephen Norrington Starring Wesley Snipes (Blade), Stephen Dorff (Deacon Frost), Kristopher Kristofferson (Whistler), N’Bushe Wright (hematologist Karen Jenson) Notable supporting actors: Donald Logue (Quinn), Udo Kier (Dragonetti) About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about marketing rules you can't break, immersive music & videos and The Woman in Black - TG35 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:14 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:57 Content Spotlights ROGER: 7 Marketing Rules You Should Never Break By Dave Wakeman. https://www.business2community.com/marketing/7-marketing-rules-you-should-never-break-02393868 (https://www.business2community.com/marketing/7-marketing-rules-you-should-never-break-02393868) PASCAL: Should Your Brand Chase the Next New Thing on Social? By Erika Bradbury Editorial Director at PR News and Social Shake-Up and Tiffany Rivers director of social media at Media Cause. https://prnewsonline.com/tips-for-evaluating-the-next-new-thing-on-social/ (https://prnewsonline.com/tips-for-evaluating-the-next-new-thing-on-social/) 00:26:48 Marketing Tech and Apps ROGER: It’s all about copywriting: An uncluttered writing space with no distractions: https://www.calmlywriter.com/online/ (https://www.calmlywriter.com/online/) Find rhymes, synonyms, adjectives, and more: https://www.rhymezone.com/ (https://www.rhymezone.com/) PASCAL: It’s all about immersive music for your audience YouTube Free Audio Library https://www.youtube.com/audiolibrary (https://www.youtube.com/audiolibrary) Kevin MacLeod Music Library https://incompetech.filmmusic.io/ (https://incompetech.filmmusic.io/) 00:37:50 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:46:06 Creator Shout Outs ROGER: Scott Bickerton, The Pleasure Beach Experience – Siam Park, Tenerife Video: https://youtu.be/igLwAw_sbpI (https://youtu.be/igLwAw_sbpI) PASCAL: Vicky and Mark Smith, Directors of Tayloredfit Physio, launching new podcast series ‘Taylored Talks’ - latest episode: What’s The Point of Acupuncture: https://tayloredfitphysio.co.uk/podcast/ (https://tayloredfitphysio.co.uk/podcast/) 00:53:56 Film Marketing The Woman In Black (2012). “The most chilling ghost story of our time.” Directed by James Watkins (Eden Lake 2008). Starring Daniel Radcliffe, Ciarán Hinds, Janet McTeer, Liz White The film was produced by https://en.wikipedia.org/wiki/Hammer_Film_Productions (Hammer Film Productions), https://en.wikipedia.org/wiki/Alliance_Films (Alliance Films), https://en.wikipedia.org/wiki/Cross_Creek_Pictures (Cross Creek Pictures) and the https://en.wikipedia.org/wiki/UK_Film_Council (UK Film Council). 1889. In London, solicitor Arthur Kipps still grieves over the death of his beloved wife Stella on the delivery of their son Joseph four years before. His employer gives him a last chance to keep his job, and he is assigned to travel to the remote village of Crythin Gifford to examine the documentation of the Eel Marsh House that belonged to the recently deceased Mrs. Drablow. Arthur goes to the isolated manor and soon he finds that Eel Marsh House is haunted by the vengeful ghost of a woman dressed in black. He also learns that the woman lost her son, drowned in the marsh, and she seeks revenge, taking the children of the terrified locals. (source: imdb.com) About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a...
The one about U2 Concerts, Smart SEO, Inshot and Melon video apps and Highlander - TG34 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:25 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:35 Content Spotlights ROGER: U2 Go Home: Live From Slane – Paddy’s Day Special - Pre-show ft. Dermot Kennedy (The Virtual Road) https://youtu.be/8stMaExq3as (https://youtu.be/8stMaExq3as) and then: U2 Go Home: Live From Slane – Paddy’s Day Special - Homecoming Show 1/9/01 PASCAL: 21 Smart SEO Tips for 2021 by Moz SEO expert Cyrus Shepard for the https://www.youtube.com/hashtag/whiteboardfriday (#WhiteboardFriday) video series https://youtu.be/dwXa7HmOn4k (https://youtu.be/dwXa7HmOn4k) 00:22:53 Marketing Tech and Apps ROGER: Audio and Video ROGER: It’s all about short-form video YouTube Shorts: https://9to5google.com/2021/03/16/youtube-shorts-us-launch/ (https://9to5google.com/2021/03/16/youtube-shorts-us-launch/) Inshot Video App: https://inshot.com/ (https://inshot.com/) PASCAL: It’s all about your next online presentation Whereby https://whereby.com/information/business/ (https://whereby.com/information/business/) the online meeting platform previously known as appear.in with an updated business plan Melon https://melonapp.com/ (https://melonapp.com/) a new web-based live streaming studio. No downloads required for your guests. 00:32:55 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:40:17 Creator Shout Outs ROGER: Robyn Allen’s Friday Shout Outs in the style of Bob Dylan or Love Actually: https://www.linkedin.com/posts/robyn-allen-ras_ozzytheofficedog-robynallen-shoutouts-activity-6778587540036300800-cEXC (https://www.linkedin.com/posts/robyn-allen-ras_ozzytheofficedog-robynallen-shoutouts-activity-6778587540036300800-cEXC) PASCAL: David Neuman, Co-Founder of Happs.tv, new live video series ‘Getting Started’ with special guest including Jason Silva and Jeff Davis https://happs.tv/@DavidNeuman (https://happs.tv/@DavidNeuman) or https://www.youtube.com/channel/UCMe-zVhXT_RNi5lE2OL3Qrg (https://www.youtube.com/channel/UCMe-zVhXT_RNi5lE2OL3Qrg) 00:45:45 Film Marketing Highlander (1986) “It’s a kind of magic. There can be only one. The Quickening. The Gathering.” These phrases have entered into legend thanks to the film Highlander and it’s incredible soundtrack by Queen. https://en.wikipedia.org/wiki/Connor_MacLeod (Connor MacLeod) (Christopher Lambert) is born in the https://en.wikipedia.org/wiki/Scottish_Highlands (Scottish Highlands) in the 16th century. After reviving from a fatal wound, MacLeod is found by swordsman https://en.wikipedia.org/wiki/Juan_S%C3%A1nchez_Villa-Lobos_Ram%C3%ADrez (Ramírez) (Sean Connery) who explains they and others were born immortal, invincible unless beheaded. Immortals wage a secret war, fighting each other until the last few remaining will meet at the Gathering to fight for the Prize. In 1985, the Gathering is finally happening in https://en.wikipedia.org/wiki/New_York_City (New York City) and MacLeod must make sure the Prize is not won by his oldest enemy, the murderous Kurgan (https://en.wikipedia.org/wiki/Clancy_Brown (Clancy Brown)). About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing...
The one about airline economics, FlowVella, miniature action cameras, and the film, Triangle - TG33 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:37 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:08 Content Spotlights ROGER: The Turbulent Economics of the Airline Industry (Economics Explained YouTube): https://youtu.be/Dba1RqmzOjo (https://youtu.be/Dba1RqmzOjo) PASCAL: 9 Creative Tweets To Promote Your Podcast On Twitter https://www.headliner.app/blog/2021/02/26/9-creative-tweets-to-promote-your-podcast-on-twitter-with-examples/ (https://www.headliner.app/blog/2021/02/26/9-creative-tweets-to-promote-your-podcast-on-twitter-with-examples/) 00:27:30 Marketing Tech and Apps ROGER: Audio and Video Elocance: Turn web articles, PDFs and emails into audio: https://www.elocance.com/en/ (https://www.elocance.com/en/) Insta360 Go: Tiny camera: https://store.insta360.com/gb/product/go (https://store.insta360.com/gb/product/go) PASCAL: It’s all about your next online presentation Slidebean https://slidebean.com/ (https://slidebean.com/) create powerful and visually appealing presentations with AI editing FlowVella https://flowvella.com/ (https://flowvella.com/) create interactive resources by combining words, images, video, links, galleries, and PDFs 00:39:23 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:50:33 Creator Shout Outs ROGER: Amy Kean | Article: Clubhouse: “Addictive!” or “Sheer and utter waffle!”? Young creatives sound off. https://shots.net/news/view/clubhouse-addictive-or-sheer-and-utter-waffle-young-creatives-sound-off (https://shots.net/news/view/clubhouse-addictive-or-sheer-and-utter-waffle-young-creatives-sound-off) PASCAL: Kerrie Highcok, Family Development Manager at North East Autism Society, livestreamer and author of ‘The Infinite Journey: Recollections and reflections on life as an autism practitioner’ https://www.amazon.co.uk/Infinite-Journey-Recollections-reflections-practitioner/dp/B08LNQG3P2 (https://www.amazon.co.uk/Infinite-Journey-Recollections-reflections-practitioner/dp/B08LNQG3P2) 00:55:09 Film Marketing Triangle (2009) A single mother goes on a boating trip with several friends. When they are forced to abandon their ship, they board a derelict ocean liner, where they become convinced that someone is stalking them. (source: imdb.com) This is a great film with several mind-scrambling twists and genre-shifts. In fact, the marketing lets it down because the posters and trailer suggest it’s a slasher film on a cruise liner. Whilst that’s what you might think at first the film soon goes off in a scary time paradox direction. Many people will have given Triangle a miss because of the false impression created by the marketing. The film is based in part on the story of Sisyphus, a figure in Greek mythology. Written and directed by Christopher Smith (Creep 2004, Severance 2006, Black Death 2010, Detour 2016, Alex Rider TV Series 2020, The Banishing 2021). Great cast including Melissa George, Liam Hemsworth and Michael Dorman. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's...
The one about standing out from digital chaos, City Mapper, Circles for Zoom and The Matrix - TG32 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:12 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:38 Content Spotlights ROGER: 5 email tips to stop your messages from being ignored, according to experts who work with Facebook and Nestle. https://www.businessinsider.com/email-strategies-to-stop-your-messages-from-being-ignored (https://www.businessinsider.com/email-strategies-to-stop-your-messages-from-being-ignored) PASCAL: How brands stood out in the digital chaos of Fashion Week by Mike White chief executive and co-founder of Lively for campaignlive.co.uk https://www.campaignlive.co.uk/article/brands-stood-digital-chaos-fashion-week/1708267 (https://www.campaignlive.co.uk/article/brands-stood-digital-chaos-fashion-week/1708267) 00:24:55 Marketing Tech and Apps ROGER: It’s all about travel planning. City Mapper – Making Cities Useable. https://citymapper.com/ (https://citymapper.com/) Dump the hefty guide books: Triposo. https://www.triposo.com/ (https://www.triposo.com/) PASCAL: It’s all about your next online presentation Zoom Marketplace https://marketplace.zoom.us/ (https://marketplace.zoom.us/) Find apps that enhance your Zoom experience. Circles For Zoom https://www.circlesforzoom.com/ (https://www.circlesforzoom.com/) The most beautiful way to experience Zoom. 00:33:43 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:42:09 Creator Shout Outs ROGER: Lindsay Mason | A very moving blog about grief and loss and how she’s coped by fund raising for St Catherine’s Hospice. https://www.inspiringwomen.space/blog/txz0c1qhd2fof5yh0edql4sw58vowr (https://www.inspiringwomen.space/blog/txz0c1qhd2fof5yh0edql4sw58vowr) PASCAL: Nevil Tynemouth | International Men’s Day Sunderland - a new free online platform offering support to everyone (not just men!) https://onlinelearning.newresults.co.uk/courses/imd (https://onlinelearning.newresults.co.uk/courses/imd) 00:46:34 Film Marketing Who can ever forget the slow motion fight sequences in The Matrix. That and the style (black glasses and costumes), a story that makes us question reality, the film was a triumph in 1999 as the world entered the new Millennium. The Matrix won 4 Oscars, on a budget of $63 million grossed over $463 million, and was the first DVD to sell over 3 million copies. And who could forget some of the great quotes from this movie, including “Free … your … mind”, “Dodge this”, “There is no spoon”, “Don’t think you are – know you are”, “Welcome … to the real world”, “I know kung fu”, and “You take the red pill – you stay in Wonderland and I show you how deep the rabbit-hole goes.” About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual...
The one about video marketing essentials, productivity tips, AI cameras and the horror film “Us” – TG31 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:33 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:59 Content Spotlights ROGER: 4 Ways Writing a Book Will Transform You by Pushpendra Mehta https://www.entrepreneur.com/article/362703 (https://www.entrepreneur.com/article/362703) PASCAL: The Essential Guide To Video Marketing by Kendall Walters for Vidyard. https://www.vidyard.com/blog/video-marketing/ (https://www.vidyard.com/blog/video-marketing/) 00:28:27 Marketing Tech and Apps ROGER: It’s all about filming yourself. OBSBOT all in one including camera: https://www.photospecialist.co.uk/obsbot-tiny-ai-camera-zwart (https://www.photospecialist.co.uk/obsbot-tiny-ai-camera-zwart) Get Pivo – slot in your phone: https://uk.getpivo.com/ (https://uk.getpivo.com/) PASCAL: It’s all about your next online presentation https://www.headliner.app/ (https://www.headliner.app/) not just for promoting your podcast. https://getaudiogram.com/ (https://getaudiogram.com/) share memorable podcast moments. 00:39:38 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:49:07 Creator Shout Outs ROGER: Neil Fellowes. Health and Wellness Club – YouTube channel: https://www.youtube.com/channel/UCWUcSeTuRmEAv8KEiBL_0ZQ (https://www.youtube.com/channel/UCWUcSeTuRmEAv8KEiBL_0ZQ) PASCAL: Tiana Wilson-Buys, founder of Talking Business also known as the ‘Getting Stuff Done’ coach and productivity consultant – brilliant set of time management resources http://www.talkingbusiness.biz/resources/ (http://www.talkingbusiness.biz/resources/) 00:55:04 Film Marketing A scary identity and body horror movie, Us can be a disturbing watch. But its use of sound and visual motifs make it a powerful movie that bears re-watching. It concerns parents Gabe and Adelaide Wilson (Winston Duke and Lupita Nyong'o) as they take their kids on vacation to Adelaide’s childhood home of Santa Cruz. It’s not too long after they arrive that mysterious doppelgangers appear at the edge of their property, setting everyone on a path to find out what’s happening and why. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about going live with Happs, Instagram growth and Who Framed Roger Rabbit - TG30 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:21 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:05 Content Spotlights ROGER: If an influencer’s what you want, find a 90-year-old with bad WiFi. https://www.marketingweek.com/mark-ritson-influencer-90-year-old-bad-wifi/ (https://www.marketingweek.com/mark-ritson-influencer-90-year-old-bad-wifi/) PASCAL: How to Grow Organically on Instagram 2021 by Phil Pallen https://youtu.be/gs-COvxmvJQ (https://youtu.be/gs-COvxmvJQ) 00:25:32 Marketing Tech and Apps ROGER: Happs – a combination of live video streaming and a Youtube style platform. https://happs.tv/discover (https://happs.tv/discover) PASCAL: It’s all about your next online presentation https://mixkit.co/free-stock-video/ (https://mixkit.co/free-stock-video/) free video clips to animate your next webinar https://coverr.co/ (https://coverr.co/) beautiful free stock video footage to illustrate your next keynote 00:34:44 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:40:48 Creator Shout Outs ROGER: Kevin Carr: Top ten tips on writing better award entries! (6 minute video) https://bit.ly/3pxmg46 (https://bit.ly/3pxmg46) PASCAL: Nic Redman host of The Voice Coach Podcast Series for people who work with the spoken voice https://podcasts.apple.com/gb/podcast/the-voice-coach-podcast/id1551530536 (https://podcasts.apple.com/gb/podcast/the-voice-coach-podcast/id1551530536) 00:46:13 Film Marketing Released in 1988, Who Framed Roger Rabbit is one of the last films to feature individually hand-drawn cartoon characters, and was even more remarkable by being a mix of live action and animation. Featuring Bob Hoskins and a whole host of Disney and Warner Brothers cartoon characters this film appeals to adults and children and is timeless, outstanding, entertainment. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about standing out on LinkedIn, online presentations and Three Billboards Outside Ebbing, Missouri - TG29 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:58 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15.01 Content Spotlights ROGER: 7 Steps for Standing Out on LinkedIn. Entrepreneur Europe by Rosie Purr. https://www.entrepreneur.com/article/360416?utm_source=flipboard&utm_medium=related&utm_campaign=syndication (https://www.entrepreneur.com/article/360416) PASCAL: Why the world would be a better place without Facebook, Google and Amazon... and Britain can lead the way in cutting them down to size by Tobias Ellwood Chairman Of The Defence Select Committee for Mail On Sunday https://www.dailymail.co.uk/debate/article-9232557/TOBIAS-ELLWOOD-world-better-place-without-Facebook-Google-Amazon.html (https://www.dailymail.co.uk/debate/article-9232557/TOBIAS-ELLWOOD-world-better-place-without-Facebook-Google-Amazon.html) 00:34:14 Marketing Tech and Apps ROGER: Success on YouTube: Keyword Tool Dominator https://www.keywordtooldominator.com/pricing (https://www.keywordtooldominator.com/pricing) Intromaker: https://placeit.net/intro-maker (https://placeit.net/intro-maker) PASCAL: It’s all about your next online presentation Creative Commons photos search engine https://freephotos.cc/en (https://freephotos.cc/en) Free stock photo platform powered by Shopify https://burst.shopify.com/ (https://burst.shopify.com/) 00:45:43 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:54:25 Creator Shout Outs ROGER: Iona Bain. The Young Money Blog and Own it Podcast. https://www.youngmoneyblog.co.uk/welcome-to-the-own-it-podcast-with-iona-simon-bain/ (https://www.youngmoneyblog.co.uk/welcome-to-the-own-it-podcast-with-iona-simon-bain/) PASCAL: Nicole Osborne, founder of Wunderstars: marketing coaching for digital agencies and new video series https://www.youtube.com/c/NicoleOsborneWunderstars/videos (https://www.youtube.com/c/NicoleOsborneWunderstars/videos) 01:00:25 Film Marketing A woman rents three billboards to call attention to her daughter's unsolved rape and murder. This film, which if you think about it, is about marketing given the power of the billboards, received 223 nominations, 132 wins including two Oscars. Superb dialogue, characters and cinematography this is a film about consequences in a small American town. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/...
The one about lighting Genesis concerts, the free sound project and Blade Runner 2049 - TG28 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:40 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:43 Content Spotlights ROGER: Patrick Woodroffe: Lighting the stars presented by Steve Levine. https://www.bbc.co.uk/sounds/play/w3cszvcj (https://www.bbc.co.uk/sounds/play/w3cszvcj) PASCAL: If You Don’t Cast, You’re Last by John McArthy for The Drum https://www.thedrum.com/news/2021/01/28/if-you-don-t-cast-you-re-last-inside-big-tech-s-podcasting-goldrush (https://www.thedrum.com/news/2021/01/28/if-you-don-t-cast-you-re-last-inside-big-tech-s-podcasting-goldrush) 00:32:12 Marketing Tech and Apps ROGER: Twitter Studio: https://studio.twitter.com/library (https://studio.twitter.com/library) PASCAL: It’s all about audio creation The Free Sound Project https://freesound.org/ (https://freesound.org/) a collaborative database of Creative Commons Licensed sounds, loops and tracks. http://dig.ccmixter.org/ (http://dig.ccmixter.org/) the free music discovery website for your next YouTube video or podcast 00:41:22 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:53 Creator Shout Outs ROGER: Nicky Pasquier | YouTube Canva Tutorials: https://www.linkedin.com/posts/nickypasquier_how-to-add-canva-images-to-hubspot-for-social-activity-6763080322486693888-M84q (https://www.linkedin.com/posts/nickypasquier_how-to-add-canva-images-to-hubspot-for-social-activity-6763080322486693888-M84q) PASCAL: David Brown host of the Business Wars Daily podcast series, bitesize inside look at some of the most compelling competitions in business today https://wondery.com/shows/business-wars-daily/ (https://wondery.com/shows/business-wars-daily/) 00:53:14 Film Marketing It was a long time coming. 30 years in fact. A sequel to the 1982 Sci-Fi classic, this week’s film is Blade Runner 2049 which sees Harrison Ford return to the role of Deckard. The film is just as visually stunning as the first one, and some of the marketing visuals are outstanding and simple. But does the film live up to the hype. Is it a worthy sequel? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about the Twitter 2021 Planner, video streaming software and The Blair Witch Project - TG27 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:04 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:10 Content Spotlights ROGER: Seven retailers who digitally transformed by doing what customers love online https://econsultancy.com/seven-retailers-who-digitally-transformed-by-doing-what-customers-love-online/ (https://econsultancy.com/seven-retailers-who-digitally-transformed-by-doing-what-customers-love-online/) PASCAL: The Official Twitter 2021 Planner https://business.twitter.com/en/resources/twitter-planner.html (https://business.twitter.com/en/resources/twitter-planner.html) Use this planner to help make 2021 your best year yet on Twitter by planning, tracking, and reflecting. 00:30:16 Marketing Tech and Apps ROGER: Video streaming software VMix: https://www.vmix.com/ (https://www.vmix.com/) VidBlaster: https://www.vidblasterx.com/ (https://www.vidblasterx.com/) PASCAL: Beautiful.ai https://www.beautiful.ai/ (https://www.beautiful.ai/) presentations and slide decks maker, just add content to one of their templates and your slides adapt like magic. eMaze https://www.emaze.com/presentations/ (https://www.emaze.com/presentations/) hundreds of 2D and 3D templates to choose from for your next online visuals. 00:41:58 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:51:31 Creator Shout Outs ROGER: Andrew Davies | 4 video YouTube series: https://www.youtube.com/watch?v=gp1_nYOaCd8 (1 Big Virtual Event Idea That Changes Everything!) https://www.youtube.com/watch?v=gp1_nYOaCd8 (https://www.youtube.com/watch?v=gp1_nYOaCd8) PASCAL: Graham Robb owner of Recognition PR and host of the Business Unmuted video https://bit.ly/2M8EV8T (https://bit.ly/2M8EV8T) and podcast https://spoti.fi/3oviOpZ (https://spoti.fi/3oviOpZ) series. 01:00:00 Film Marketing It started with an intriguing hook, In October of 1994, three student filmmakers disappeared in the woods near Burkittsville Maryland while shooting a documentary... A year later their footage was found. Made more intriguing by a mockumentary and viral pre-release marketing campaign. Lost footage film, The Blair Witch Project was the most successful independent film of all time once released in 1999. And it’s pretty scary too! About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about breaking webinar rules, SAD lamps, Celebrity Service and Mad Max: Fury Road - TG26 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:08 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:52 Content Spotlights ROGER: The Dubai dilemma: has influencer marketing lost its sheen? Zoe Crook, Campaign Magazine. https://www.campaignlive.co.uk/article/dubai-dilemma-influencer-marketing-lost-its-sheen/1705033 (https://www.campaignlive.co.uk/article/dubai-dilemma-influencer-marketing-lost-its-sheen/1705033) PASCAL: 5 Webinars Rules To Break in 2021 by Mark Bornstein, VP of Marketing and Chief Webinerd at ON24 https://www.on24.com/resources/asset/wbps-5-webinar-rules-to-break-in-2021/ (https://www.on24.com/resources/asset/wbps-5-webinar-rules-to-break-in-2021/) 00:30:45 Marketing Tech and Apps ROGER: Falcon Eyes RGB LED Light: https://amzn.to/39sgL1Y (https://amzn.to/39sgL1Y) SAD Lamp Easysleep lamp: https://amzn.to/3pnmtaK (https://amzn.to/3pnmtaK) PASCAL: Profile Pic Maker – Make awesome profile picture from any photos https://pfpmaker.com/ (https://pfpmaker.com/) (with thanks to James Lane https://bit.ly/391VvzC (https://bit.ly/391VvzC)) Free jingles for your podcast and video intro/outro from Mike and Izabela Russell at Music Radio Creative https://producer.musicradiocreative.com/free-jingles/ (https://producer.musicradiocreative.com/free-jingles/) 00:40:23 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:25 Creator Shout Outs ROGER: Hannah Jones, tips for booking holidays during the lockdown, from an owner of holiday accommodation. https://www.linkedin.com/pulse/book-your-uk-break-confidence-hannah-jones/?trackingId=%2FUAzVyW160h6hw5UTQkpLw%3D%3D (https://www.linkedin.com/pulse/book-your-uk-break-confidence-hannah-jones/?trackingId=%2FUAzVyW160h6hw5UTQkpLw%3D%3D) PASCAL: Geoff Ramm, international speaker and author of Celebrity Service and his latest book Celebrity Service Superstars https://amzn.to/3ixtfIp (https://amzn.to/3ixtfIp) 00:54:49 Film Marketing Mad Max: Fury Road is the sequel that we never knew we needed. The original Mad Max trilogy was released in the late 1970s and early 1980s. Mad Max: Fury Road didn’t turn up until 2015. But various aspects of the film pre-production, script and models and props date back to 1997. A film with a fascinating development history. The editing is fast with more cuts per minute than usual in a film, plus interesting changes to the frame rate to boost the excitement levels. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/...
The one about lead generation and content, video lighting, Wikipedia and Ghostbusters - TG25 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:45 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:12 Content Spotlights ROGER: Domino’s merges digital and marketing teams, Marketing Week by Lucy Tesseras. https://www.marketingweek.com/dominos-merges-digital-and-marketing-teams/ (https://www.marketingweek.com/dominos-merges-digital-and-marketing-teams/) PASCAL: Demand Generation for Content Marketing in the next decade by Robert Rose, Content Marketing Institute https://contentmarketinginstitute.com/2021/01/demand-gen-content-marketing-research/ (https://contentmarketinginstitute.com/2021/01/demand-gen-content-marketing-research/) 00:25:30 Marketing Tech and Apps ROGER: Lighting for home video studios. Elgato Key Light: https://www.elgato.com/en/gaming/key-light (https://www.elgato.com/en/gaming/key-light) Hand held mini-camera with gimble: DJI Pocket 2: https://www.dji.com/uk/pocket-2 (https://www.dji.com/uk/pocket-2) PASCAL: Create embed code for responsive YouTube videos https://embedresponsively.com/ (https://embedresponsively.com/) Wikipedia is 20 years old! https://wikimediafoundation.org/wikipedia20/ (https://wikimediafoundation.org/wikipedia20/) 00:36:58 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:22 Creator Shout Outs PASCAL: David Kilkelly, video marketing specialist and video producer/director, just shared his ‘Create 2021’ message on YouTube https://www.youtube.com/watch?v=shPMdIRTs70 (https://www.youtube.com/watch?v=shPMdIRTs70) ROGER: Matthew Dicks | Podcast: Speak Up Story Telling: Review of Wonder Woman 1984: https://podcasts.apple.com/us/podcast/matthew-dicks-wonder-woman-breakdown/id1386552794?i=1000505453993 (https://podcasts.apple.com/us/podcast/matthew-dicks-wonder-woman-breakdown/id1386552794?i=1000505453993) 00:51:44 Film Marketing Known for the hit song by Ray Parker Junior, one of the first examples of viral marketing and The Stay Puft Marshmellow Man, Ghostbusters is one of the most famous and iconic comedies of all time. Released in 1984 it starred an ensemble cast. Bill Murray, Dan Ackroyd, Harold Ramis, Ernie Hudson, Sigourney Weaver, Rick Moranis and William Atherton. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about the 4 Pillars of eCommerce, Clubhouse, microphones and Rocky - TG24 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:23 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:43 Content Spotlights ROGER: Want a job? Pretend you believe in ‘digital marketing’ by Mark Ritson. https://www.marketingweek.com/mark-ritson-digital-marketing-jobs/ (https://www.marketingweek.com/mark-ritson-digital-marketing-jobs/) PASCAL: The 4 Pillars of the New eCommerce Frontier Entrepreneurs Need To Embrace by Jonathan Jadali CEO of Ascend Agency https://www.entrepreneur.com/amphtml/361573 (https://www.entrepreneur.com/amphtml/361573) 00:25:45 Marketing Tech and Apps ROGER: Revisiting the Clubhouse App: https://www.joinclubhouse.com/ (https://www.joinclubhouse.com/) Lickd – commercial music licencing for creators - https://lickd.co/ (https://lickd.co/) PASCAL: It’s all about new microphones Shure MV5 Home Studio Microphone https://www.shure.com/en-GB/products/microphones/mv5 (https://www.shure.com/en-GB/products/microphones/mv5) and its audio editing app https://www.shure.com/en-GB/products/software/shure_plus_motiv (https://www.shure.com/en-GB/products/software/shure_plus_motiv) Rode VideoMic Me for smartphones https://www.rode.com/microphones/videomicme (https://www.rode.com/microphones/videomicme) 00:38:04 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:19 Creator Shout Outs PASCAL: Steve Olsher, founder and editor-in-chief of https://podcastmagazine.com/ (https://podcastmagazine.com) (via Mark Asquith) with executive producer Kelly Poelker, creative director Elizabeth Scott and assistant editor Megan Yakovitch. ROGER: Dave Birss - there’s no going back to normal. Research with speakers and presenters. https://www.linkedin.com/posts/davebirss_study-how-speakers-and-trainers-feel-about-activity-6754406109294944256-KiVM (https://www.linkedin.com/posts/davebirss_study-how-speakers-and-trainers-feel-about-activity-6754406109294944256-KiVM) 00:51:59 Film Marketing This week we talk about Rocky the 1976 film introducing us to for the first time to Rocky Balboa, an underdog fighter from Philadelphia who became the iconic character of one the longest film franchises. People consider Rocky to be one of the greatest sports films ever and it received ten Oscar nominations at the 49th Academy Awards, winning three About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger...
The one about mysterious monoliths, no budget film making and Gremlins - TG23 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:02 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:39 Content Spotlights ROGER: The hidden meaning in the mysterious monoliths appearing and disappearing around the world https://www.businessinsider.in/thelife/news/the-hidden-meaning-in-the-mysterious-monoliths-appearing-and-disappearing-around-the-world/articleshow/79575047.cms (https://www.businessinsider.in/thelife/news/the-hidden-meaning-in-the-mysterious-monoliths-appearing-and-disappearing-around-the-world/articleshow/79575047.cms) PASCAL: The 4 L’s of No Budget Filmmaking by Film Riot https://www.youtube.com/watch?v=Ue8HqdIrjko (https://www.youtube.com/watch?v=Ue8HqdIrjko) 00:25:42 Marketing Tech and Apps ROGER: Philips Hue Lights: https://www.amazon.co.uk/Philips-Colour-Entertainment-Light-Double/dp/B07FYDGD7R/ref=sr_1_8?dchild=1&keywords=philips+hue+lights&qid=1607360836&sr=8-8 (https://www.amazon.co.uk/Philips-Colour-Entertainment-Light-Double/dp/B07FYDGD7R/ref=sr_1_8?dchild=1&keywords=philips+hue+lights&qid=1607360836&sr=8-8) Happs App – be a real news reporter: https://apps.apple.com/us/app/happs-the-network-of-now/id1437730672 (https://apps.apple.com/us/app/happs-the-network-of-now/id1437730672) PASCAL: It’s all about Christmas List Zoom Podtrack P4 – A compact podcasting recorder with so many features https://zoomcorp.com/en/gb/podcast-recorders/podcast-recorders/podtrak-p4/ (https://zoomcorp.com/en/gb/podcast-recorders/podcast-recorders/podtrak-p4/) Shure Super 55 Deluxe Microphone – The legendary microphone used by Elvis Prestley https://www.shure.com/en-GB/products/microphones/super_55 (https://www.shure.com/en-GB/products/microphones/super_55) 00:38:04 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:40 Creator Shout Outs PASCAL: Jenny Ainsworth, Leadership, Mindset and Motivation Consultant. Fire Your Life Up FREE Audio - https://jennyainsworth.com/ (https://jennyainsworth.com/) ROGER: Martin Huntbach and Lindsay Cambridge of Jammy Digital. Content Fortress Book. https://jammydigital.com/shop/ (https://jammydigital.com/shop/) 00:55:56 Film Marketing This week we talk about Gremlins, a 1984 American https://en.wikipedia.org/wiki/Comedy_horror (comedy horror) film written by https://en.wikipedia.org/wiki/Chris_Columbus_(filmmaker) (Chris Columbus) and directed by https://en.wikipedia.org/wiki/Joe_Dante (Joe Dante) with Steven Spielberg as executive producer. Another film considered to be a Christmas movie it contains many, quite gruesome, scenes that have become pop culture icons. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on...
The one about Marketing Agencies, the Clubhouse App, new mics and The Mandalorian - TG22 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:28 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:15 Content Spotlights ROGER: 10 Tips for Working With a Marketing Agency. https://smallbiztrends.com/2020/11/10-tips-working-with-marketing-agency.html (https://smallbiztrends.com/2020/11/10-tips-working-with-marketing-agency.html) PASCAL: Why Videos Is More Important Than Websites For B2B Marketers by Shama Hyder is CEO of Zen Media. https://www.forbes.com/sites/shamahyder/2020/11/19/why-video-is-more-important-than-websites-for-b2b-marketers/ (https://www.forbes.com/sites/shamahyder/2020/11/19/why-video-is-more-important-than-websites-for-b2b-marketers/) 00:26:25 Marketing Tech and Apps ROGER: Make your social media posts stand out. https://yaytext.com/bold-italic/ (https://yaytext.com/bold-italic/) Anchor Part 2? Clubhouse App: https://apps.apple.com/gb/app/clubhouse/id1193784808 (https://apps.apple.com/gb/app/clubhouse/id1193784808) PASCAL: It’s all about microphones Sennheiser PC 8 USB Headset https://amzn.to/366KuM8 (https://amzn.to/366KuM8) Rode Wireless Go Lapel Mic https://wirelessgo.rode.com/ (https://wirelessgo.rode.com/) 00:40:20 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:46:36 Creator Shout Outs PASCAL: Rob Temple and Kennedy, hosts of the Email Marketing Show Podcast https://www.emailmarketingheroes.com/podcast/ (https://www.emailmarketingheroes.com/podcast/) and the Email Marketing Heroes fighting back against grubby and scammy emails ROGER: Martin Brooks | The Impactologist https://www.linkedin.com/posts/martin-brooks-94566312_piers-morgan-leaves-robert-jenrick-squirming-activity-6734419386674892801-ROoR (https://www.linkedin.com/posts/martin-brooks-94566312_piers-morgan-leaves-robert-jenrick-squirming-activity-6734419386674892801-ROoR) 00:51:56 Film Marketing This week we talk about The Mandalorian. Okay it’s not a film, but it’s an entertaining TV series born out of one of the biggest movie franchises of all time – Star Wars. We wonder whether The Mandalorian is succeeding where the third trilogy failed, to re-engage the original fans whilst appealing to new audiences. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about the Boeing 737Max, Red Bull, photo and video editing and Speed - TG21 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:00 Content Spotlights ROGER: With 7 Short Words, President Trump Revealed His Big Idea for a Really Troubled Brand. Here's Why It Just Got Rejected, and What's Happening Instead. https://flip.it/lnu..h (https://www.inc.com/bill-murphy-jr/president-trump-had-a-big-idea-for-boeing-737-max-it-just-got-rejected.html) PASCAL: Recent job advert for the position of Manager, Brand Marketing at Red Bull published by Shannon Vargas, Talent Acquisition and Senior Recruiter https://jobs.redbull.com/us-en/ (https://jobs.redbull.com/us-en/) 00:25:06 Marketing Tech and Apps ROGER: DSLR Features for an iPhone: https://www.procamapp.com/ (https://www.procamapp.com/) Dictation Webpage: https://dictation.io/speech (https://dictation.io/speech) PASCAL: It’s all about video editing WeVideo is a very simple yet very powerful video editor for your blogging and social media activities https://www.wevideo.com/ (https://www.wevideo.com/) Filmora by Wondershare is another simple video editor with a few more features for advanced video storytelling https://filmora.wondershare.net/filmora-video-editor.html (https://filmora.wondershare.net/filmora-video-editor.html) 00:34:12 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:19 Creator Shout Outs PASCAL: Gudrun Lauret, content strategist and producer of The Time Pieces History podcast https://gudrunlauret.com/podcast/ (https://gudrunlauret.com/podcast/) to showcase how digital content can help you promote your heritage visitor attraction. ROGER: Kien Tan | PwC Consultant and retail expert and fitness instructor. The effect of the lockdown on Christmas sales. https://www.linkedin.com/posts/kientan_blackfriday-christmas-goldenquarter-activity-6735460506418606081-drOR (https://www.linkedin.com/posts/kientan_blackfriday-christmas-goldenquarter-activity-6735460506418606081-drOR) 00:48:24 Film Marketing This week we talk about Speed, the edge of the seat thriller set in LA on a bus that will explode if it goes below 50 mph. The film builds incredible suspense on such a simple premise and this is a great lesson for marketers to keep their propositions simple and focus on building excitement and engagement around them. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about creative virtual events, the Two Geeks podcast production process and A Quiet Place - TG20 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:50 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:27 Content Spotlights ROGER: How brands are getting creative with virtual events & entertainment experiences by Nikki Gilliland. https://econsultancy.com/how-brands-are-getting-creative-with-virtual-events-entertainment-experiences/ (https://econsultancy.com/how-brands-are-getting-creative-with-virtual-events-entertainment-experiences/) PASCAL: The Remote Workplace Needs Recognition Rituals Too by Nate Dvorak and Ryan Pendell (via Jenny Ainsworth) https://www.gallup.com/workplace/319355/remote-workplace-needs-recognition-rituals.aspx (https://www.gallup.com/workplace/319355/remote-workplace-needs-recognition-rituals.aspx) 00:19:49 Marketing Tech and Apps This is a special look at the apps and platforms Roger and Pascal use to create, record and distribute the show. Our Pre-Production Apps: Trello http://www.trello.com/ (www.trello.com) IMDB https://www.imdb.com/ (https://www.imdb.com/) OneDrive https://bit.ly/3lUEonw (https://bit.ly/3lUEonw) Our Production Apps: Zoom https://zoom.us/ (https://zoom.us/) Quicktime Player https://apple.co/398QaqK (https://apple.co/398QaqK) Audacity https://www.audacityteam.org/ (https://www.audacityteam.org/) Audio Hijack https://bit.ly/3lWikJ7 (https://bit.ly/3lWikJ7) Our Post-Production Apps: WeTransfer https://wetransfer.com/ (https://wetransfer.com/) Canva https://www.canva.com/ (https://www.canva.com/) YouTube https://www.youtube.com/ (https://www.youtube.com/) Adobe Audition https://www.adobe.com/uk/products/audition.html (https://www.adobe.com/uk/products/audition.html) Captivate.fm https://www.captivate.fm/ (https://www.captivate.fm/) 00:34:24 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:42:07 Creator Shout Outs PASCAL: Helen Reynolds Founder of Ink Gardener Copywriting, web content sower and nurturer, over grown website pruner. Helping profits bloom through fresh words https://www.inkgardener.co.uk/copywriting-advice-blog/ (https://www.inkgardener.co.uk/copywriting-advice-blog/) https://www.inkgardener.co.uk/writing/business-typos/ (https://www.inkgardener.co.uk/writing/business-typos/) ROGER: Col Gray, the graphic designer who produced my book cover. YouTube channel with many design branding tips. https://www.youtube.com/channel/UCSS0AcHWma26yEobXsOcsig (https://www.youtube.com/channel/UCSS0AcHWma26yEobXsOcsig) 00:46:30 Film Marketing This week we talk about A Quiet Place. A film with almost no dialogue and a tale of scary monsters which has audiences on the edge of their seats. And the unique sound production found its way into the marketing of the film too. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the...
The one about Yorkshire Tea, Elgato Screen Link, Your data and The Lost Boys - TG19 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:09 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:07:38 Content Spotlights ROGER: Why aiming for perfection will make you a worse marketer. By Molly Fleming, Marketing Week. https://www.marketingweek.com/nationwide-cmo-perfect-marketer-plan/ (https://www.marketingweek.com/nationwide-cmo-perfect-marketer-plan/) PASCAL: Self-proclaimed underdog Yorkshire Tea finding its brand voice by Rebecca Stewart, Trends Editor at The Drum https://www.thedrum.com/news/2020/10/29/self-proclaimed-underdog-yorkshire-tea-finding-its-brand-voice (https://www.thedrum.com/news/2020/10/29/self-proclaimed-underdog-yorkshire-tea-finding-its-brand-voice) 00:19:43 Marketing Tech and Apps ROGER: Driver Easy. Update and fix PC driver issues. https://www.drivereasy.com/ (https://www.drivereasy.com/) Elgato Screen link: https://www.elgato.com/en/gaming/screen-link (https://www.elgato.com/en/gaming/screen-link) PASCAL: it’s all about data storage CC Cleaner – find and delete all junk and unused files from your pc computer https://www.ccleaner.com/ccleaner (https://www.ccleaner.com/ccleaner) mac version is also available https://www.ccleaner.com/ccleaner-mac (https://www.ccleaner.com/ccleaner-mac) Google Mail - Top tip to clear old emails: type has:attachment larger:10MB in the search box at the top of the Gmail window on your desktop or laptop web browser. 00:28:18 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:34:08 Creator Shout Outs PASCAL: Deepa Natarajan – Executive Coach and Speaker about rethinking leadership and achieving your goals with ease and peace of mind. MeetMyPotential is a coaching programme, a podcast show and now a YouTube Channel: https://www.youtube.com/channel/UCVEL7SP0kECX1ucjxhnyITg (https://www.youtube.com/channel/UCVEL7SP0kECX1ucjxhnyITg) ROGER: Alex Curtis | PODCAST | Advisers Assemble: https://theleadengine.co.uk/lead-generation-financial-services-podcast/ (https://theleadengine.co.uk/lead-generation-financial-services-podcast/) 00:38:46 Film Marketing This week we talk about The Lost Boys. Joel Schumacher set out to make the coolest Vampire film ever made and it became a 1980 icon. Great costumers, hairstyles, motorbikes and 80s hit songs create an unbeatable package of horror film entertainment. Didn’t we all want to be a vampire after watching this? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/)
The one about Influencer Marketing, John Cleese, Apple Clips and Mission: Impossible – Fallout - TG18 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:31 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:35 Content Spotlights ROGER: Four trends that show how influencer marketing has evolved in 2020 https://econsultancy.com/four-trends-that-show-how-influencer-marketing-has-evolved-in-2020/ (https://econsultancy.com/four-trends-that-show-how-influencer-marketing-has-evolved-in-2020/) PASCAL: Creativity - A Short and Cheerful Guide by John Cleese https://www.amazon.co.uk/Creativity-Short-Cheerful-John-Cleese/dp/1786332256 (https://www.amazon.co.uk/Creativity-Short-Cheerful-John-Cleese/dp/1786332256) 00:22:54 Marketing Tech and Apps ROGER: it’s all about online events ROGER: Revisiting the Apple Clips App – some exciting news in a massive update. https://www.apple.com/uk/clips/ (https://www.apple.com/uk/clips/) IFTTT: https://apps.apple.com/us/app/ifttt/id660944635?ct=dbd8af9b-3f64-4fb7-9b01-287f24cbc619 (https://apps.apple.com/us/app/ifttt/id660944635?ct=dbd8af9b-3f64-4fb7-9b01-287f24cbc619) PASCAL: it’s all about Chrome extensions Vimeo Record - a screen and webcam recorder that lets you share video messages straight from your browser https://vimeo.com/features/screen-recorder (https://vimeo.com/features/screen-recorder) Save To Google Drive - helps you save web content or browser screenshots to your Google Drive https://bit.ly/3oBwKjz (https://bit.ly/3oBwKjz) 00:32:35 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:33 Creator Shout Outs PASCAL: Rich Weatherburn - Managing Director of 313 Wealth Management. The Rich Weatherburn Experience Vlog from Rich Weatherburn who's on a mission to educate everyone in how to make their money work for them. https://www.youtube.com/channel/UCt8FVX44XJkLsNzX--tkvPw/featured (https://www.youtube.com/channel/UCt8FVX44XJkLsNzX--tkvPw/featured) ROGER: Matt Desmier | Wise Old Uncle: https://www.linkedin.com/posts/mattdesmier_getting-hung-on-personal-branding-is-dangerous-activity-6727884579119632384-pz3w (https://www.linkedin.com/posts/mattdesmier_getting-hung-on-personal-branding-is-dangerous-activity-6727884579119632384-pz3w) 00:47:12 Film Marketing This week we talk about Mission: Impossible – Fallout. This is the sixth in the franchise and perhaps the most ambitious and thrilling. We look at the marketing of the film and how they used video featurettes to showcase the stunts and build excitement with the audience. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/...
The one about cold messaging, tech resets, event apps and Die Hard - TG17 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:05 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:12 Content Spotlights ROGER: 6 Reasons Your Cold Messaging Efforts Fail And Why It Matters by Chris Smith for Forbes.com https://www.forbes.com/sites/chrissmith1/2020/10/22/6-reasons-your-cold-messaging-efforts-fail-and-why-it-matters/?sh=135e0982608b (https://www.forbes.com/sites/chrissmith1/2020/10/22/6-reasons-your-cold-messaging-efforts-fail-and-why-it-matters/?sh=135e0982608b) PASCAL: How tech will lead the reset of everything next year and beyond, and the three key components of these technologies by Teena Maddox Associate Managing Editor https://www.techrepublic.com/article/gartners-top-10-strategic-predictions-for-resetting-everything-in-2021-and-beyond/%E2%80%AF (https://www.techrepublic.com/article/gartners-top-10-strategic-predictions-for-resetting-everything-in-2021-and-beyond/ ) 00:22:16 Marketing Tech and Apps ROGER: it’s all about online events Eventee – An online event management platform combining audience interaction, live and pre-recorded content and networking https://eventee.co/en (https://eventee.co/en) Airmeet – Another online event management platform replicating human interaction with in ‘social lounges’ and ‘roundtable conversations’ https://www.airmeet.com/ (https://www.airmeet.com/) PASCAL: it is all about Chrome extensions Panda - Find the best content from all your favourite websites with this news curator https://bit.ly/3olT7t4%22%20/t%20%22_blank (https://bit.ly/3olT7t4) and try the web version https://usepanda.com/app/%22%20/l%20%22/%22%20/t%20%22_blank (https://usepanda.com/app/#/) Similar Web – More than a website analysis tool, find more websites that match your favourites https://bit.ly/3dPCVeY%22%20/t%20%22_blank (https://bit.ly/3dPCVeY) and thy the web version https://www.similarweb.com/%22%20/t%20%22_blank (https://www.similarweb.com/) 00:32:49 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:18 Creator Shout Outs ROGER: Salma Jafri Founder of ‘Be The Media’ and video strategist and YouTube coach who will help you feel in front and behind the camera https://youtu.be/eMiQMyR7K0U (https://youtu.be/eMiQMyR7K0U) PASCAL: Colin Gray Founder of The PodcastHost.com and Alitu: The Podcast Maker – Probably the most extensive blog on the Internet dedicated to helping you create a successful show. https://www.thepodcasthost.com/blog/%22%20/t%20%22_blank (https://www.thepodcasthost.com/blog/) 00:46:24 Film Marketing This week we talk about Die Hard, the best action movie of the late 80s that relaunched the lone hero film genre and propelled Bruce Willis and Alan Rickman from relative obscurity to stardom. One important question for you: is Die hard the best Christmas movie ever made? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout...
The one about Spotify Music for Podcasts, SEO updates by Tech Crunch and The Martian - TG16 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:04 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:07:01 Content Spotlights ROGER: Spotify is now letting creators use any song from its massive music library in their podcasts. It and Anchor, the podcast publishing platform it acquired last year, have opened more than 600 million tracks to creators in the U.S., U.K., Canada, Australia, New Zealand, and Ireland. https://www.spotify.com/uk/ (https://www.spotify.com/uk/) PASCAL: Google launched a slew of search updates by Frederic Lardinois at Tech Crunch. Google has announced a number of improvements to its core search engine, with a strong focus on how the company is using AI to help its users. https://techcrunch.com/2020/10/15/google-launches-a-slew-of-search-updates/ (https://techcrunch.com/2020/10/15/google-launches-a-slew-of-search-updates/) 00:20:31 Marketing Tech and Apps ROGER: Revisiting Tec Prezi – video https://prezi.com/ (https://prezi.com/) Open Broadcaster Software: https://obsproject.com/ (https://obsproject.com/) PASCAL: it’s all about Chrome extensions https://squoosh.app/ (https://squoosh.app) Squoosh is a web-based browser app created by Google that reduces the file size of images while maintaining image quality https://pixlr.com/ (https://pixlr.com/) Online Photo Editor lets you edit photos right in your browser with AI-powered tools for quick yet professional edits. 00:31:52 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:05 Creator Shout Outs https://www.linkedin.com/in/ACoAAAdiNuEBgTltdyMn3KxQIe-E-PXjGWexzxs (Advita Patel ChartPR FCIPR) with https://www.linkedin.com/in/ACoAAAJB6nQBGkrYBCR4BJeAztkY3zgYx3LeJnM (Jenni Field) and https://www.linkedin.com/in/ACoAAAHrDPMBD1-bn68Nd3OgE1idoDkhg3fcdic (Trudy Lewis) | PODCAST: The Calm Edged Rebels podcast launch episode https://calmedgedrebels.com/ (https://calmedgedrebels.com/) Ken Smith – Coffee is for Closers Podcast and author of Sales Lessons from the Masters. https://www.linkedin.com/in/ken-smith-8217785/ (https://www.linkedin.com/in/ken-smith-8217785/) 00:43:55 Film Marketing This week we talk about The Martian, directed by Ridley Scott and starring Matt Damon. This film is significant for the pre-launch marketing which included video logs (vlogs) created by each actor – completely in character. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/...
The one about humour in marketing, Google Chrome extensions and The Terminator - TG15 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:24 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:12 Content Spotlights ROGER: Marketoonist on humour in marketing: It can be an act of empathy https://www.marketingweek.com/marketoonist-humour-act-of-empathy/ (https://www.marketingweek.com/marketoonist-humour-act-of-empathy/) PASCAL: 2021 B2B Content Marketing Survey by Content Marketing Institute https://contentmarketinginstitute.com/2020/09/b2b-industry-benchmarks-budgets-trends-research/ (https://contentmarketinginstitute.com/2020/09/b2b-industry-benchmarks-budgets-trends-research/) 00:25:14 Marketing Tech and Apps ROGER: WordSwag: http://wordswag.co/ (http://wordswag.co/) StorySwag: https://apps.apple.com/us/app/storyswag-by-word-swag/id1450470539 (https://apps.apple.com/us/app/storyswag-by-word-swag/id1450470539) PASCAL: It’s all about Google Chrome Extensions Awesome ScreenShot and Screen Recorder - Full page screen capture and screen recorder 2 in 1 https://chrome.google.com/webstore/detail/awesome-screenshot-screen/nlipoenfbbikpbjkfpfillcgkoblgpmj (https://chrome.google.com/webstore/detail/awesome-screenshot-screen/nlipoenfbbikpbjkfpfillcgkoblgpmj) GIPHY For Chrome - Respond to emails, tweets and more with GIFs and Stickers. https://chrome.google.com/webstore/detail/giphy-for-chrome/jlleokkdhkflpmghiioglgmnminbekdi (https://chrome.google.com/webstore/detail/giphy-for-chrome/jlleokkdhkflpmghiioglgmnminbekdi) And don’t forget the web version for your own GIPHY Zoom background https://giphy.com/create/gifmaker (https://giphy.com/create/gifmaker) 00:33:42 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:41 Creator Shout Outs PASCAL: Simon Raybould, specialist trainer in voice and presentation skills The Presentation Genius Blog https://presentationgenius.info/blog/ (https://presentationgenius.info/blog/) ROGER: Phil Bray, Yardstick Agency https://initiativeforfinancialwellbeing.org.uk/financial-planning-and-mental-health-how-one-improved-the-other-for-me/ (https://initiativeforfinancialwellbeing.org.uk/financial-planning-and-mental-health-how-one-improved-the-other-for-me/) 00:45:42 Film Marketing This week we talk about The Terminator A true independent production with guerilla style filmmaking and lots of ingenuity. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/...
The one about 500 Story Questions, Social Media Growth and Bill and Ted Face the Music - TG14 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:14 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:06:32 Content Spotlights ROGER: 4 tips for using social media to grow your business. https://www.businessinsider.com/tips-to-use-social-media-strategy-to-grow-small-business-2020-10?r=US&IR=T (https://www.businessinsider.com/tips-to-use-social-media-strategy-to-grow-small-business-2020-10?r=US&IR=T) PASCAL: 500 Questions To Help You Write A Better Story by Film Courage https://youtu.be/VHzDsoliZiY (https://youtu.be/VHzDsoliZiY) 00:21:16 Marketing Tech and Apps ROGER: Apple Breathe App: https://512pixels.net/2020/06/in-praise-of-the-apple-watchs-breathe-feature/ (https://512pixels.net/2020/06/in-praise-of-the-apple-watchs-breathe-feature/) White Noise Apps: https://www.techlicious.com/tip/the-best-white-noise-sites-and-apps/ (https://www.techlicious.com/tip/the-best-white-noise-sites-and-apps/) PASCAL: It’s all about Google Chrome Extensions Podcastle: converts text news/articles to a podcast, with very natural human speech using machine learning https://podcastle.ai/ (https://podcastle.ai/) Soapbox by Wistia: Hit record, and then edit to share your webcam, your screen, or a split-screen view https://wistia.com/soapbox (https://wistia.com/soapbox) 00:29:13 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:37:02Creator Shout Outs PASCAL: Jonny Ross from Fleek Marketing and co-host of the Yorkshire Business Club on Facebook https://www.facebook.com/groups/TheYorkshireBusinessClub (https://www.facebook.com/groups/TheYorkshireBusinessClub) ROGER: Soma Ghosh: Podcast host of The Career Happiness Podcast. https://www.linkedin.com/posts/soma-ghosh-26086638_toptips-podcasting-jobhunt-activity-6715295738001154049-H2ME (https://www.linkedin.com/posts/soma-ghosh-26086638_toptips-podcasting-jobhunt-activity-6715295738001154049-H2ME) 00:44:52 Film Marketing This week we talk about Bill and Ted Face the Music – the follow up to the classic Bill and Ted time travel films from 1989 and 1991. Get ready for more great music, time travel paradoxes and outrageous comedy. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about Smucker’s new logo, content repurposing and The Goonies - TG13 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:22 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:16 Content Spotlights ROGER: Smucker’s New Logo: https://www.bakingbusiness.com/articles/51915-new-corporate-identity-shows-smuckers-evolution (https://www.bakingbusiness.com/articles/51915-new-corporate-identity-shows-smuckers-evolution) PASCAL: How to segment your content for ultimate repurposing with lessons from tv talk shows by Amy Woods at Content 10x https://www.content10x.com/how-to-segment-your-content-for-ultimate-repurposing-with-lessons-from-tv-talk-shows/ (https://www.content10x.com/how-to-segment-your-content-for-ultimate-repurposing-with-lessons-from-tv-talk-shows/) 00:24.14 Marketing Tech and Apps ROGER: Podcasting Apps: PocketCasts: https://www.pocketcasts.com/podcast-player/ (https://www.pocketcasts.com/podcast-player/) Spotify: https://www.spotify.com/uk/ (https://www.spotify.com/uk/) PASCAL: Google treasures Google Collections: add links, images, and places from Google search results to Collections to find them and share them later quickly https://nerdschalk.com/what-is-google-collections/ (https://nerdschalk.com/what-is-google-collections/) Google Jam Board: a digital whiteboard that lets you sketch ideas and save them in the cloud https://gsuite.google.co.uk/intl/en_uk/products/jamboard/ (https://gsuite.google.co.uk/intl/en_uk/products/jamboard/) 00:34:12 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:41:44Creator Shout Outs PASCAL: Mike Morrison and Callie Willows | PODCAST: The Membership Guys celebrating five years of Membership Academy https://www.themembershipguys.com/celebrating-the-5th-anniversary-of-membership-academy (https://www.themembershipguys.com/celebrating-the-5th-anniversary-of-membership-academy) ROGER: Kathryn Knowles Practical Protection Podcast – Vicky Churcher Living with a Heart Condition. https://practical-protection.co.uk/vicky-churcher-living-with-a-heart-condition/ (https://practical-protection.co.uk/vicky-churcher-living-with-a-heart-condition/) 00:49:13 Film Marketing This week we talk about The Goonies which is celebrating its 35th birthday with a 4K blu ray release. It’s the surprisingly adult tale of a band of kids looking for buried treasure and has inspired many films since and launched the careers of many fine actors. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/...
The one about Supermarkets, Facebook Campus and Pixar’s Toy Story - TG12 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:16 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:07:53 Content Spotlights ROGER: Morrisons targets ‘new future’ in bid to become ‘more relevant’ post-lockdown. https://www.marketingweek.com/morrisons-new-future-post-lockdown-digital/ (https://www.marketingweek.com/morrisons-new-future-post-lockdown-digital/) Charlotte Rodgers, Marketing Week. PASCAL: Facebook launches Facebook Campus to facilitate connections among college students by Andrew Hutchinson at Social Media Today https://www.socialmediatoday.com/news/facebook-launches-facebook-campus-to-facilitate-connection-among-college/585027/ (https://www.socialmediatoday.com/news/facebook-launches-facebook-campus-to-facilitate-connection-among-college/585027/) 00:25:02 Marketing Tech and Apps Just Watch App: https://www.justwatch.com/us/movie/the-app (https://www.justwatch.com/us/movie/the-app) Netflix Search Tip: http://ogres-crypt.com/public/NetFlix-Streaming-Genres2.html (http://ogres-crypt.com/public/NetFlix-Streaming-Genres2.html) PASCAL: It’s all about content curation and citation Google Books https://www.google.com/googlebooks/about/ (https://www.google.com/googlebooks/about/) search, embed and share books and extracts Google Talk To Books https://books.google.com/talktobooks/ (https://books.google.com/talktobooks/) speak, discover books and share quotes/passages 00:34:07 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:49 Creator Shout Outs PASCAL: Ian Farrar | PODCAST: The Industry Angel Business Podcast https://industryangel.com/ian-farrar/ (https://industryangel.com/ian-farrar/) always creating a sense of celebration and an experience for the audience ROGER: Jan Ambrose | LINKEDIN: Dealing with second wave anxiety https://www.linkedin.com/posts/janambrose_coaching-activity-6711182928325419008-zn84 (https://www.linkedin.com/posts/janambrose_coaching-activity-6711182928325419008-zn84) 00:48:16 Film Marketing This week we talk about Pixar’s Toy Story the first film to be animated entirely by computer which introduced us to Woody the cowboy and Buzz Lightyear along with many nostalgic childhood toy favourites. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about Christmas Adverts, SEO cheat sheets and On Her Majesty’s Secret Service - TG11 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:36 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:11 Content Spotlights Read the nation’s mood before you commit to your Christmas campaign: https://www.marketingweek.com/mark-ritson-covid-christmas-campaign/ (https://www.marketingweek.com/mark-ritson-covid-christmas-campaign/) Mark Ritson – Marketing Week. The SEO Cheat Sheet for Small Business Owners by David Mihm – A plan of attack for businesses without an in-house marketer: https://www.davidmihm.com/cheatsheet.shtml?utm_campaign=202009-moztop10 (https://www.davidmihm.com/cheatsheet.shtml?utm_campaign=202009-moztop10) 00:28:22 Marketing Tech and Apps ROGER: Todoist app with goal integration. https://todoist.com/ (https://todoist.com/) Microsoft To Do – wonderfully simple: https://to-do.microsoft.com/tasks/ (https://to-do.microsoft.com/tasks/) PASCAL: It’s all about Google Maps Google My Maps https://www.google.co.uk/maps/about/mymaps/ (https://www.google.co.uk/maps/about/mymaps/) easily create and share custom maps with the places that matters to you. Google My Business https://www.google.com/intl/en_uk/business/ (https://www.google.com/intl/en_uk/business/) probably one of the most underrated online marketing tools 00:38:20 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:46:36 Creator Shout Outs PASCAL: Bob Gentle | PODCAST: Digital Marketing Entrepreneur Show: https://amplifyme.agency/podcast/ (https://amplifyme.agency/podcast/) ROGER: Keep It | PODCAST by Crooked Media: https://podcasts.apple.com/gb/podcast/keep-it/id1324606666 (https://podcasts.apple.com/gb/podcast/keep-it/id1324606666) 00:53:07 Film Marketing Following the sad death of actress Dianna Rigg, our film this week is On Her Majesty’s Secret Service, the fifth James Bond film from 1969, and the only one starring George Lazenby. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about annoying Zoom mistakes, Trello, Canva and streaming only Mulan - TG10 00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:00 Feedback We take a few minutes to read out some of the awesome feedback people have given us on the show so far. Thank you everyone! 00:06:08 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:13:31 Content Spotlights Zoom’s head of hiring has interviewed thousands since Covid-19—avoid these 4 most annoying mistakes, he says. https://www.cnbc.com/2020/09/02/4-annoying-video-job-interview-mistakes-to-avoid-according-to-zoom-head-of-hiring.html (https://www.cnbc.com/2020/09/02/4-annoying-video-job-interview-mistakes-to-avoid-according-to-zoom-head-of-hiring.html) How to master your goals with the Ulysses Pact by freelancer Masooma Memon for Trello.com https://blog.trello.com/master-goals-ulysses-pact (https://blog.trello.com/master-goals-ulysses-pact) 00:31:51 Marketing Tech and Apps ROGER: Canva.com | specifically their new YouTube video templates https://www.canva.com/ (https://www.canva.com/) PASCAL: Trello.com https://trello.com/home (https://trello.com/home) use boards, lists, and cards to organise and prioritise projects in a fun and flexible way. Google Keep https://www.google.com/keep/ (https://www.google.com/keep/) use post-it stickers, to-do lists and voice messages to make notes and share them with others 00:38:02 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:43:51 Creator Shout Outs PASCAL: Beth Hewitt |PODCAST: The Visualise You Podcast https://visualise-you.captivate.fm/ (https://visualise-you.captivate.fm/) ROGER: Faith Liversedge | Article: Imprisoned in a shortcrust pastry https://www.linkedin.com/pulse/imprisoned-shortcrust-pastry-faith-liversedge/?trackingId=iVr3GXw7RliuPa0jbkdxzQ%3D%3D (https://www.linkedin.com/pulse/imprisoned-shortcrust-pastry-faith-liversedge/?trackingId=iVr3GXw7RliuPa0jbkdxzQ%3D%3D) 00:49:03 Film Marketing This week we talk about Mulan, the first COVID delayed block-buster to be released straight to the on demand market through Disney+ at a one off charge for viewers. Should this be the new norm for cinema releases? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about KFC, Microsoft, scaling your content and Flash Gordon – TG09 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:45 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:47 Content Spotlights ROGER: Why KFC isn't stickin' with its famous finger lickin' slogan... for now https://www.thedrum.com/news/2020/08/26/why-kfc-isnt-stickin-with-its-famous-finger-lickin-slogan-now (https://www.thedrum.com/news/2020/08/26/why-kfc-isnt-stickin-with-its-famous-finger-lickin-slogan-now) John MacCarthy – The Drum PASCAL: Should you add to scale more your content strategy? https://contentmarketinginstitute.com/2020/08/role-tech-content-strategy/ (https://contentmarketinginstitute.com/2020/08/role-tech-content-strategy/) Robert Rose: The Weekly Wrap 00:22:20 Marketing Tech and Apps ROGER: Microsoft Flight Simulator 2020: https://www.microsoft.com/en-gb/p/microsoft-flight-simulator-standard/9nxn8gf8n9ht?activetab=pivot:overviewtab (https://www.microsoft.com/en-gb/p/microsoft-flight-simulator-standard/9nxn8gf8n9ht?activetab=pivot:overviewtab) Skiplagged – Travel Planning: https://skiplagged.com/ (https://skiplagged.com/) PASCAL: Microsoft Word (365 or One Drive) AI Powered Dictation and Transcription: https://www.microsoft.com/en-us/microsoft-365/blog/2020/08/25/microsoft-365-transcription-voice-commands-word/ (https://www.microsoft.com/en-us/microsoft-365/blog/2020/08/25/microsoft-365-transcription-voice-commands-word/) Microsoft Powerpoint (365 or One Drive) AI Powered Subtitling and Translation during live presentation: https://support.microsoft.com/en-us/office/add-closed-captions-or-subtitles-to-media-in-powerpoint-df091537-fb22-4507-898f-2358ddc0df18 (https://support.microsoft.com/en-us/office/add-closed-captions-or-subtitles-to-media-in-powerpoint-df091537-fb22-4507-898f-2358ddc0df18) 00:34:09 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:41:55 Creator Shout Outs PASCAL: https://www.linkedin.com/in/oliverbanks1/ (Oliver Banks) | PODCAST: The Retail Transformation Show https://obandco.uk/retail-transformation-show/ (https://obandco.uk/retail-transformation-show/) https://www.linkedin.com/in/ACoAAAYmbhEBYgCJgVY0bCAVz-m30q3NClUEXvc (Laura Pearman) | RESOURCE: The lockdown selfie planner - The imperfect you is the most compelling you https://bit.ly/3gbCIlW (https://bit.ly/3gbCIlW ) ROGER: https://linkedin.com/in/networkingstefanthomas/ (Stefan Thomas) | Video: Network Retreat Video Show. https://www.facebook.com/thenetworkingretreat/ (https://www.facebook.com/thenetworkingretreat/) https://linkedin.com/in/maykingtsang/ (May King Tsang) | FOMO Creator https://www.linkedin.com/in/maykingtsang/ (https://www.linkedin.com/in/maykingtsang/) 00:49:46 Film Marketing This week we talk about the 1980 film Flash Gordon which recently celebrated it’s 40th anniversary with a 4K Blue Ray 5 Disc Box set. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. ...
The one about Brewdog and Aldi, creativity in marketing and Mamma Mia! - TG08 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:14 Content Spotlights ROGER: Ken Robinson TED Talk – Do schools kill creativity https://www.ted.com/talks/sir_ken_robinson_do_schools_kill_creativity?language=en (https://www.ted.com/talks/sir_ken_robinson_do_schools_kill_creativity?language=en) PASCAL: Rand Fishkin from Sparktoro | ARTICLE: 14 outreach tips and tricks (that are better than anything you’ll find searching Google) https://bit.ly/2YnkfNc (https://bit.ly/2YnkfNc) 00:24:53 Marketing Tech and Apps ROGER: Epidemic Sound – music and sound effects for your productions https://www.epidemicsound.com/ (https://www.epidemicsound.com/) Unsplash – royalty free photos. https://unsplash.com/ (Https://unsplash.com) PASCAL: Pablo by Buffer, social media visuals creator https://pablo.buffer.com/ (https://pablo.buffer.com/) Visme, infographics and visual stories creator https://www.visme.co/ (https://www.visme.co/) 00:34:20 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:39:53 Creator Shout Outs PASCAL: https://www.linkedin.com/in/ACoAAABMExkB8O9oOukHhbEhwGJ_-jeD8ZmWg5M (Chris Ducker) | VIDEO: Why every entrepreneur needs to hire a VA...ASAP! https://bit.ly/3hiOw7k (https://bit.ly/3hiOw7k ) Victoria Fleming | VIDEO SERIES: How to ask for sales referrals without sounding needy https://bit.ly/2YsDWTS (https://bit.ly/2YsDWTS) ROGER: https://linkedin.com/in/richardrodger (Richard Rodger)|PODCAST Fireside with Voxgig for Professional Speakers https://www.listennotes.com/podcasts/fireside-with-voxgig-for-professional-9d6tPMo5JHU/ (https://www.listennotes.com/podcasts/fireside-with-voxgig-for-professional-9d6tPMo5JHU/) Ben Afia | Resource: The language strategist https://www.linkedin.com/in/ben-afia-language-strategist/ (https://www.linkedin.com/in/ben-afia-language-strategist/) 00:48:28 Film Marketing This week we talk about Mamma Mia! This film could be the ultimate example of repurposing. A pop group whose songs became a juke box musical which then became a film. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about personal brands, Fortnite, Pot Noodles and Tenet - TG07 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:48 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:50 Content Spotlights ROGER: I was saved by my personal brand by Mark Schaefer. https://businessesgrow.com/2020/07/30/personal-brand-3/ (https://businessesgrow.com/2020/07/30/personal-brand-3/) PASCAL: July 2020 Stats Round Up by Lizzy Hillier Visualisation & Content Designer at Econsultancy. https://econsultancy.com/stats-roundup-coronavirus-impact-on-marketing-ecommerce-advertising/ (https://econsultancy.com/stats-roundup-coronavirus-impact-on-marketing-ecommerce-advertising/) 00:27:48 Marketing Tech and Apps ROGER: MixKit: https://mixkit.co/ (https://mixkit.co/) Fiverr.com https://fiverr.com/ (https://fiverr.com) PASCAL: Audio Hijack by Rogue Amoeba: https://rogueamoeba.com/audiohijack/ (https://rogueamoeba.com/audiohijack/) Vlog It by Filmora: https://filmora.wondershare.com/vlogit-video-editing-app/ (https://filmora.wondershare.com/vlogit-video-editing-app/) 00:37:39 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:44:03 Creator Shout Outs https://www.linkedin.com/in/ACoAAAD2YJkB64ccrJ-eWatOc3qZCaMSvlCqx78?lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BLdfEwGyXTtegIMpUqp54%2Fw%3D%3D (Chloë Thomas)| PODCAST: The Keep Optimising Marketing podcast series https://bit.ly/3atlD5B (https://bit.ly/3atlD5B ) Founder of eCommerce Masterclass + podcast with over 280 episodes https://www.linkedin.com/in/ACoAAAAEPgIBwWKY_fkSkoij28sWOEjDn1j7qQo (Clare Josa) | PODCAST: Post Lockdown Burnout: why we need to reset our lockdown response https://bit.ly/3anVMvW (https://bit.ly/3anVMvW) Author, Speaker and Mentor and host of Soul Led Leaders Podcast https://bit.ly/3hvYj9z (https://bit.ly/3hvYj9z) https://linkedin.com/in/ashborland/ (Ash Borland) | PODCAST: Personal Branding 101 podcast https://www.listennotes.com/podcasts/personal-branding-101-ash-borland-iNDEyokA4Qd/ (https://www.listennotes.com/podcasts/personal-branding-101-ash-borland-iNDEyokA4Qd/) https://linkedin.com/in/raminnakisa/ (Ramin Nakisa) | YouTube Pension Craft YouTube subscribers went from 67 to over 51,000 https://www.youtube.com/channel/UC9OIwUcx-Uss7xj7s1P5XGw (https://www.youtube.com/channel/UC9OIwUcx-Uss7xj7s1P5XGw) 00:50:51 Film Marketing This week we talk about the new film from Chris Nolan, Tenet, the much delayed time travel movie some are saying is a new take on Bond. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/...
The one about the Argos catalogue, Instagram Reels and True Romance - TG06 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:10 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:09:08 Content Spotlights Government rolls out junk food ad ban by Charlotte Rogers Marketing Week. https://www.marketingweek.com/government-junk-food-ad-ban-coronavirus/ (https://www.marketingweek.com/government-junk-food-ad-ban-coronavirus/) Why all B2B brands will become media companies by Chris Savage, CEO of Wistia https://wistia.com/learn/marketing/why-all-b2b-brands-will-become-media-companies (https://wistia.com/learn/marketing/why-all-b2b-brands-will-become-media-companies) 00:27:55 Marketing Tech and Apps Roger's suggestions: Adobe Premiere Rush: https://www.adobe.com/uk/products/premiere-rush.html (https://www.adobe.com/uk/products/premiere-rush.html) Instagram Reels: https://about.instagram.com/blog/announcements/introducing-instagram-reels-announcement?fbclid=IwAR3U_1AayLGyU_rnzHO25RL7Q3PZlaFsvLmOoK9AvhOJ5yqRzJcOHGDpQBA (https://about.instagram.com/blog/announcements/introducing-instagram-reels-announcement) Pascal's suggestions: Netmemo Plus Voice Recorder: https://play.google.com/store/apps/details?id=com.netify.netmemo&gl=GB (https://play.google.com/store/apps/details?id=com.netify.netmemo&gl=GB) Voice Record Pro: https://play.google.com/store/apps/details?id=ca.bejbej.voicerecordpro&gl=GB (https://play.google.com/store/apps/details?id=ca.bejbej.voicerecordpro&gl=GB) 00:42:28 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:50:09 Creator Shout Outs Priscilla Morris | Mask Your Face, Not Your Voice! https://www.linkedin.com/posts/priscillamorris_communication-covid19awareness-ugcPost-6693483049537048576-bF-b (https://www.linkedin.com/posts/priscillamorris_communication-covid19awareness-ugcPost-6693483049537048576-bF-b) https://www.linkedin.com/in/ACoAAAGL4u0BxQnW0PwJMrEicXx9lGAHpQycqU8 (Michelle McArthur - Morgan FITOL) | VIDEO: How a pad of Post It Notes could help you manage your stress and take back some control https://bit.ly/3hvYj9z (https://bit.ly/3hvYj9z ) Seth Godin | BLOG https://seths.blog/2020/07/what-will-you-do-with-the-time-you-save/ (What will you do with the time you save?) https://seths.blog/2020/07/what-will-you-do-with-the-time-you-save/ (https://seths.blog/2020/07/what-will-you-do-with-the-time-you-save/) Russ Haworth | PODCAST- Fambiz Podcast - Successful transitions in your family business. https://fambizpodcast.com/jim-grubman/ (https://fambizpodcast.com/jim-grubman/) 00:57:41 Film Marketing This week we talk about True Romance, the 1993 crime drama written by Quentin Tarantino. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on...
The one about the Brexit Strapline, Webinar mistakes and Wonder Woman 84 - TG05 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:18 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:05 Content Spotlights Customers’ benevolence won’t keep brands alive – we serve them, not the other way round by Mark Ritson – Marketing Week. https://www.marketingweek.com/customers-benevolence-wont-keep-brands-alive-we-serve-them-not-the-other-way-round/ (https://www.marketingweek.com/customers-benevolence-wont-keep-brands-alive-we-serve-them-not-the-other-way-round/) 10 Common Webinar mistakes toavoid in 2020 By Mark Bornstein - ON24 VP of Marketing and ‘Webinerd’ https://bit.ly/2WOsMIi (https://bit.ly/2WOsMIi) 00:25:25 Marketing Tech and Apps Roger: Desktopify https://desktop-for-ig.devanco.com/app3 (https://desktop-for-ig.devanco.com/app3) Strava Walking, Running and Cycling https://www.strava.com/mobile (https://www.strava.com/mobile) Pascal: Content gems: https://contentgems.com/ (https://contentgems.com/) Podchaser: https://www.podchaser.com/ (https://www.podchaser.com/) 00:33:29 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:16 Creator Shout Outs Pascal: https://www.linkedin.com/in/ACoAAATWrgcB_v76L56xhdKLfx2iXcezXPn2YrY (Marcel Sterk) and https://www.linkedin.com/in/ACoAAAyviMwBdVX5dvsjtNszu6N35AXGmdZqjgg (Darren Winter, MA) | VIDEO PODCAST: Brain Bites: Why are you seeing less engagement? https://bit.ly/2B7lAiG (https://bit.ly/2B7lAiG) https://www.linkedin.com/in/ACoAAAG-dX8B_z6bGbeJEo-OOlTTMG-vpbBwBBg (Glen Mulcahy) and https://www.linkedin.com/in/ACoAAACC-8UB-q3Tawz1ectwkOCikHlObJNoscs (Courtney G. Jones) | VIDEO PODCAST: The Mobile Creator Podcast Ep04 https://bit.ly/39681ws (https://bit.ly/39681ws) Roger: Sarah Archer –https://saraharcher.co.uk/podcast/ ( The Speaking Club Podcast) | Stand up comedian give speaking tips The Moth Podcast https://themoth.org/ (https://themoth.org/) | Story telling from the best story tellers in the world 00:45:32 Film Marketing This week we talk about Wonder Woman 1984 a film constantly delayed by COVID-19. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about data versus stories, video editing apps and Bond 25 - TG02 00:00 Introduction Here are your hosts, Roger and Pascal. 01:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 06:52 Content Spotlights With the global events industry looking for digital alternatives to live experiences, the importance of marketing your event—whether virtual, live, or a hybrid of both—has never been more relevant. https://www.bizbash.com/production-strategy/strategy/article/21138016/tips-for-marketing-your-event-in-the-covid19-era (https://www.bizbash.com/production-strategy/strategy/article/21138016/tips-for-marketing-your-event-in-the-covid19-era) By Isabel Lane Even B2B Audiences Want Emotion in Their Content https://contentmarketinginstitute.com/2020/06/b2b-audiences-emotion-content/ (https://contentmarketinginstitute.com/2020/06/b2b-audiences-emotion-content/) By Jodi Harris 20:54 Marketing Tech and Apps Pascal: Flipboard - https://flipboard.com/ (https://flipboard.com/) Quik by Gopro - https://gopro.com/en/gb/shop/softwareandapp (https://gopro.com/en/gb/shop/softwareandapp) Roger: Inshot - http://www.inshot.com/ (http://www.inshot.com/) Snapseed - https://snapseed.online/ (https://snapseed.online/) 27:50 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 32:33 Creator Shout Outs Richard Tubb – Friday Favourites. https://www.tubblog.co.uk/friday-favourites/ (https://www.tubblog.co.uk/friday-favourites/) Hilary Dunn – 100 Stages to Speak On https://www.linkedin.com/posts/hilarydunne_100-stages-to-speak-activity-6671066636641964032-67ca (https://www.linkedin.com/posts/hilarydunne_100-stages-to-speak-activity-6671066636641964032-67ca) Louise Brogan - LinkedIn profile crib sheet. https://www.linkedin.com/posts/louisebrogan_linkedin-profile-checklist-activity-6680789720634552320-YD1u Chris Budd - Financial Wellbeing Podcast - redefines financial advice as coaching. Interesting take on a dry subject. https://podcasts.apple.com/gb/podcast/the-financial-wellbeing-podcast/id1107950494 (https://podcasts.apple.com/gb/podcast/the-financial-wellbeing-podcast/id1107950494) 37:19 Film Marketing This week we talk about Bond25 “No Time to Die” looking at the teaser campaign before the film was delayed as a result of Covid-19 About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about becoming a pixel being, theme park thinking and Back to the Future - TG04 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:12 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:06:23 Content Spotlights Don’t expect a slogan to make your brand famous - Helen Edwards, Marketing Week https://www.marketingweek.com/helen-edwards-dont-expect-slogan-make-brand-famous/ (https://www.marketingweek.com/helen-edwards-dont-expect-slogan-make-brand-famous/) Make Better Virtual Keynotes - Marcus John Henry Brown https://www.youtube.com/watch?v=l5CZORzvBj4 (https://www.youtube.com/watch?v=l5CZORzvBj4) 00:18:31 Marketing Tech and Apps Pascal: Unscreen.com https://www.unscreen.com/ (https://www.unscreen.com/) krisp.ai https://krisp.ai/ (https://krisp.ai/) Roger: Restream.io https://restream.io/ (https://restream.io) Day Onehttps://dayoneapp.com/ (https://dayoneapp.com/) 00:31:03 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:36:08 Creator Shout Outs Nicole Osborne with Tiana Wilson-Buys | INSTAGRAM VIDEO: Sweet tips for increasing your focus and productivity https://bit.ly/3gLYopu (https://bit.ly/3gLYopu) LaunchPad Associates with Jo Cameron and Beverly Sherratt | ARTICLE: Employers, don't let Corona virus become the new ME https://bit.ly/3fhnVq3 (https://bit.ly/3fhnVq3) Vikki Taylor |NEWSLETTER: Theme Park Thinking – how you can use experience from the Theme Park Industry to bring creativity to your marketing. https://mailchi.mp/6693abe07095/email-list-sign-up?fbclid=IwAR13VvataYdlxdjErFZb2WwuVHcOhr0sE7QdC85hei4hECXt8jyCIHu1M4o (https://mailchi.mp/6693abe07095/email-list-sign-up) Elise Quevedo |VLOG: Series of Vlog Interviews with Chief Digital Transformation Officer at Huawei. https://www.linkedin.com/posts/elisequevedo_smartcities-intelligentcities-digitalgrowth-activity-6690881122349400064-fkkg (https://www.linkedin.com/posts/elisequevedo_smartcities-intelligentcities-digitalgrowth-activity-6690881122349400064-fkkg) 00:45:18 Film Marketing This week we talk about Back to the Future and how the producers created a community buzz long before the internet began. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about the rise and fall of CMOs, audio tweets and Disney+ - TG01 00:00 Introduction Here are your hosts, Roger and Pascal. 01:43 In the News 07:00 Content Spotlights Creating commodity content isn’t just ineffective marketing, it’s dangerous. https://www.marketingshowrunners.com/blog/creating-commodity-content-isnt-just-ineffective-for-marketing-its-dangerous/ (https://www.marketingshowrunners.com/blog/creating-commodity-content-isnt-just-ineffective-for-marketing-its-dangerous/) Written by Molly Donovan Marketers’ strategic responsibilities are eroding away to nothing https://www.marketingweek.com/mark-ritson-marketers-strategic-responsibilities-eroding/ (https://www.marketingweek.com/mark-ritson-marketers-strategic-responsibilities-eroding/) Written by Mark Ritson 18:37 Marketing Tech and Apps Pascal: Screencastify - https://www.screencastify.com/ (https://www.screencastify.com/) Get Subly - https://www.getsubly.com/ (https://www.getsubly.com/) Roger: Voicemeeter Banana - https://www.vb-audio.com/Voicemeeter/banana.htm (https://www.vb-audio.com/Voicemeeter/banana.htm) Apple Clips App - https://www.apple.com/uk/clips/ (https://www.apple.com/uk/clips/) 27:26 This week in history 37:07 Creator Shout Outs Mark Asquith | VIDEO: How do I make money from podcasting? https://lnkd.in/eATXaX4 (https://lnkd.in/eATXaX4) Ian Anderson Gray | VIDEO: Confident Live Marketing Podcast: First anniversary Edition https://lnkd.in/eQ5HM5f (https://lnkd.in/eQ5HM5f) Amy Woods | PODCAST + BLOG: How to segment your content for ultimate repurposing (learning from TV Shows) https://lnkd.in/es7zN6h (https://lnkd.in/es7zN6h) David Charlton with Doug Strycharczyk | PODCAST: The importance of mental toughness https://lnkd.in/eq_5RTa (https://lnkd.in/eq_5RTa) 43:42 Film Marketing This week we talk about Disney+ About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. · In the news. · Content Spotlight · Marketing Tech and Apps · This week in history · Creator shout outs · Film marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about GDPR being good for business, lockdown shopping and Lord of the Rings Trilogy - TG03 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:34 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:08:51 Content Spotlights GDPR: what have we learned so far and where is data protection law going? https://econsultancy.com/gdpr-learned-since-introduction-future-data-protection-law/ (https://econsultancy.com/gdpr-learned-since-introduction-future-data-protection-law/) Deloitte and YouGov Plc Survey: 3 in 5 consumers have used more local stores and services during pandemic https://www2.deloitte.com/uk/en/pages/press-releases/articles/three-in-five-consumers-have-used-more-local-stores-and-services-to-support-them-during-lockdown.html (https://www2.deloitte.com/uk/en/pages/press-releases/articles/three-in-five-consumers-have-used-more-local-stores-and-services-to-support-them-during-lockdown.html) 00:22:54 Marketing Tech and Apps Pascal: Anchor.fm - https://anchor.fm/ (https://anchor.fm/) Audacity - https://www.audacityteam.org/ (https://www.audacityteam.org/) Roger: TubeBuddy - https://www.tubebuddy.com/ (https://www.tubebuddy.com/) Hemingway Editor - http://www.hemingwayapp.com/ (http://www.hemingwayapp.com/) 00:33:05 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:38:21 Creator Shout Outs Pete Everitt – Marketing Development Podcast – Passed the 100th episode! https://www.peteeveritt.com/podcast/ (https://www.peteeveritt.com/podcast/) Aileen Smith – Article: Is your personal health on your business plan https://www.thehealthheroine.com/personal-health-on-your-business-plan (https://www.thehealthheroine.com/personal-health-on-your-business-plan) Alison Edgar – Article: Employment is like Musical Chairs https://www.linkedin.com/pulse/employment-like-musical-chairs-alison-edgar-fism (https://www.linkedin.com/pulse/employment-like-musical-chairs-alison-edgar-fism) Madalyn Sklar #TwitterSmarter weekly Twitter Chat https://twitter.com/MadalynSklar (https://twitter.com/MadalynSklar) 00:42:54 Film Marketing This week we talk The Lord of the Rings trilogy. How Peter Jackson the producer used early vlogging and other marketing techniques to woo three different target audiences. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)
The one about the rise and fall of CMOs, audio tweets and Disney+ - TG01 00:00 Introduction Here are your hosts, Roger and Pascal. 01:43 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 07:00 Content Spotlights Creating commodity content isn’t just ineffective marketing, it’s dangerous. https://www.marketingshowrunners.com/blog/creating-commodity-content-isnt-just-ineffective-for-marketing-its-dangerous/ (https://www.marketingshowrunners.com/blog/creating-commodity-content-isnt-just-ineffective-for-marketing-its-dangerous/) Written by Molly Donovan Marketers’ strategic responsibilities are eroding away to nothing https://www.marketingweek.com/mark-ritson-marketers-strategic-responsibilities-eroding/ (https://www.marketingweek.com/mark-ritson-marketers-strategic-responsibilities-eroding/) Written by Mark Ritson 18:37 Marketing Tech and Apps Pascal: Screencastify - https://www.screencastify.com/ (https://www.screencastify.com/) Get Subly - https://www.getsubly.com/ (https://www.getsubly.com/) Quik - https://quik.gopro.com/en/ (https://quik.gopro.com/en/) Roger: Voicemeeter Banana - https://www.vb-audio.com/Voicemeeter/banana.htm (https://www.vb-audio.com/Voicemeeter/banana.htm) Apple Clips App - https://www.apple.com/uk/clips/ (https://www.apple.com/uk/clips/) TubeBuddy - https://www.tubebuddy.com/ (https://www.tubebuddy.com/) 27:26 This week in history Our selection of historical events and anniversaries from the world of science, technology and popular culture. 37:07 Creator Shout Outs Mark Asquith | VIDEO: How do I make money from podcasting? https://lnkd.in/eATXaX4 (https://lnkd.in/eATXaX4) Ian Anderson Gray | VIDEO: Confident Live Marketing Podcast: First anniversary Edition https://lnkd.in/eQ5HM5f (https://lnkd.in/eQ5HM5f) Amy Woods | PODCAST + BLOG: How to segment your content for ultimate repurposing (learning from TV Shows) https://lnkd.in/es7zN6h (https://lnkd.in/es7zN6h) David Charlton with Doug Strycharczyk | PODCAST: The importance of mental toughness https://lnkd.in/eq_5RTa (https://lnkd.in/eq_5RTa) 43:42 Film Marketing This week we talk about Disney+ and its launch in the UK, was the marketing campaign a missed opportunity? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. In the News. Content Spotlight Marketing Tech and Apps This Week in History Creator Shout Outs Film Marketing
Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)? Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/) Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/)