Business Lunch: Recent Episodes
Roland Frasier
How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.
In This Episode Of Business Lunch: A Hartford Financial study found that 75% of business owners regret selling their company. Roland Frasier and Ryan Deiss have both lived it, and they get personal about what the wire does not fix: the identity you give up with the business, the buyer promises that rarely survive the close, and why more than half of sellers wind up swooping back in. Then the way out: fulfillment continuity, the threads you build before the exit so you are not adrift after it.
If you have exited a business, share in the comments what surprised you most about life on the other side.
Chapters:
0:00 The telescope and why founders exit unhappy
1:57 The Hartford study: 75% of owners regret selling
4:22 Roland's identity shift after leaving law
6:02 Ryan on exiting Traffic and Conversion Summit
9:10 What buyers promise vs the post exit reality
13:52 Why due diligence pulls the two sides apart
19:46 Business partnerships are marriages: extending grace
23:45 The threads that save you from being adrift
27:02 Fulfillment continuity: Roland's framework
32:14 Find the part of the business that fulfills you
40:47 Reallocating your time as seasons change
48:20 The miserable rich person trap
49:04 Fire and rehire yourself every year
Listen to Business Lunch:
Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104
Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZ
Roland Frasier:
Instagram: https://www.instagram.com/rolandfrasier/
LinkedIn: https://www.linkedin.com/in/rolandfrasier/
TikTok: https://www.tiktok.com/@rolandfrasier
Facebook: https://www.facebook.com/RolandFrasierPage/
More: https://msha.ke/rolandfrasier/
Ryan Deiss:
Instagram: https://www.instagram.com/ryandeiss/
LinkedIn: https://www.linkedin.com/in/ryandeiss/
X: https://x.com/ryandeiss
Scalable: https://www.scalable.co
Mentioned in this episode:
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In This Episode of Business Lunch: Not every problem in your business is yours to fix. Roland Frasier and Ryan Deiss break down how to tell a seasonal slump from a fire you actually started, why the easy and obvious moves matter most when the numbers dip, and how AI written resumes are quietly breaking hiring for small businesses. Plus the internal recruiter role they think every growing company is about to need.
Chapters:
0:00 Welcome back from a 30 day vacation
1:46 Why rest is actually productive work
3:20 When do you let the dumpster fire burn?
4:52 Internal vs external: what you can and cannot fix
6:00 Control what you control: lead flow and double booking
6:51 Do the easy and obvious things well
15:07 Red vs yellow metrics on the scorecard
20:46 Theory of constraints: which fire to fight first
22:47 Why small businesses aren't hiring: the AI resume problem
25:01 How to interview when AI writes every resume
30:20 The pre interview email that filters out a third of applicants
31:53 The rise of the internal recruiter
Listen to Business Lunch:
Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104
Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZ
Roland Frasier:
Instagram: https://www.instagram.com/rolandfrasier/
LinkedIn: https://www.linkedin.com/in/rolandfrasier/
TikTok: https://www.tiktok.com/@rolandfrasier
Facebook: https://www.facebook.com/RolandFrasierPage/
More: https://msha.ke/rolandfrasier/
Ryan Deiss:
Instagram: https://www.instagram.com/ryandeiss/
LinkedIn: https://www.linkedin.com/in/ryandeiss/
X: https://x.com/ryandeiss
Scalable: https://www.scalable.co
Mentioned in this episode:
Build Your CEO Dashboard
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In This Episode of Business Lunch: We explore the evolving landscape of search engine optimization (SEO) versus answer engine optimization (AEO), and how businesses can adapt their strategies to stay ahead in AI-driven search environments. They discuss practical tactics, the importance of evidence and authority, and how to leverage paid and organic channels effectively.
Chapters:
00:00 Introduction and Episode Overview
00:17 Challenges with Technology and Setup
00:30 Introduction to ChatGPT Ads and Platform Insights
00:58 SEO vs AEO: What's the Difference?
01:26 Understanding Search Engine Optimization and Answer Engine Optimization
02:02 Should You Invest in SEO Now?
02:30 Clarifying SEO, GEO, and Generative Engine Optimization
03:06 How Answer Engines Are Replacing Search Engines
03:42 The Shift from Rankings to Recommendations
04:15 Using Search Engines for Direct Source Verification
04:56 The Changing Role of Search in Customer Awareness Levels
05:36 Branded Search and Its Importance
06:01 The Evolving Nature of Search Optimization
06:19 Optimizing for Recommendations, Not Rankings
07:15 Bidding Strategies on Competitors and Trademark Terms
08:40 Cost-Effective Strategies for Competing in Answer Engines
10:00 Practical Approach for Business Owners
11:00 From Rankings to Recommendations: New Optimization Goals
12:08 The Role of Evidence and Proof in AI Recommendations
13:15 Creating Credibility and Authority for Search Engines
14:06 Content Strategy for AEO Success
15:29 Schema and Technical SEO for AI
16:29 Building the Neural Network: Assets and Relationships
17:32 Practical Steps to Optimize for AI and Answer Engines
18:36 Focusing on Questions, Not Keywords
19:10 Gathering Evidence to Prove Authority
20:39 Distribution, Freshness, and Uniqueness in Content
21:26 The Importance of Original and Contrarian Content
22:29 Using the Skyscraper Strategy for AI Optimization
23:46 Reverse Engineering Top Sources and Cited Content
25:38 Prioritizing Strategies Based on Business Needs
26:09 Shifting Budgets from SEO to AEO
27:05 Content and Embedded Influencers for Organic Growth
28:14 Paid Search and Branded Terms for Immediate Impact
29:41 Balancing Organic and Paid Strategies
33:02 The Role of Authority and Evidence in AI Rankings
36:34 Starting with Paid Search and Organic Content
37:49 The Future of Search and Business Strategy
40:13 Encouragement to Experiment and Share Results
42:22 Final Thoughts and Wrap-up
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In This Episode of Business Lunch: We explore the concept of founder identity and how legacy identity debt can hinder business growth. They discuss practical strategies for recognizing and overcoming identity lag to scale effectively.
Chapters:
00:00 Introduction to founder identity and role evolution
00:30 The five stages of role evolution in business
00:58 Understanding identity lag and its effects
01:28 The concept of identity debt in business
02:24 Sleep debt analogy and identity debt
02:51 Impact of legacy identity debt on scaling
03:22 Recognizing when you're in the wrong role
04:05 The importance of role clarity and job descriptions
08:06 How to get consciously competent and fix identity debt
09:44 Defining your current role and responsibilities
10:14 Using time studies to identify role mismatches
11:52 Addressing comfort work and role reversion
12:24 Resetting roles and accountability with team members
13:19 The importance of honest communication and ownership
14:38 Handling time constraints and delegation
16:29 Hiring the right roles and using AI tools
17:12 Recognizing and overcoming identity debt in business
17:43 Summary: Overcoming insidious identity debt
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Resources:
⢠7 Steps to Scalable workbook
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Mentioned in this episode:
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In This Episode of Business Lunch: This episode explores the myth of hiring A players, the concept of micro CEOs, and how to structure teams for maximum agility and profitability in the AI era. Ryan Deiss and Roland Frasier discuss the pitfalls of traditional hiring and the advantages of outcome-based roles.
Chapters:
00:00 The A-Player Debate
02:52 Hiring Owners vs. A-Players
05:57 Understanding Micro CEOs
08:51 The Role of Metrics in Hiring
11:58 Compensation Structures for Micro Owners
14:55The Future of Leadership in Business
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Resources:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
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In This Episode of Business Lunch: We explore the latest in AI tools, how they're using them for content creation, research, and business automation, and share practical tips for integrating AI into your workflow.
Chapters:
00:00 Navigating Parenthood and Business Challenges
02:59 Leveraging AI for Content Creation
05:57 Exploring AI Tools and Their Applications
08:51 Choosing the Right AI Tools for Your Needs
11:54 Integrating AI with Personal Knowledge Management
14:53 The Role of Obsidian in AI Workflows
21:30 The Role of AI in Coding and Management
22:52 Understanding Client Needs and AI Utilization
24:41 Navigating AI Tools: Productivity vs. Complexity
26:35 Exploring AI Platforms and Their Unique Features
28:30 Researching with AI: Tools and Preferences
30:53 The Future of AI Content Creation
32:45 Personalizing AI Interactions for Better Outcomes
39:14 The Importance of Human Touch in AI-Driven Content
42:20 AI as an Essential Tool for Business Leaders
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⢠7 Steps to Scalable workbook
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In This Episode of Business Lunch: We explore how business owners can maximize their exit multiples by focusing on clarity, positioning, and structure in the final months before a sale. It challenges the instinct to chase new revenue at the last minute and emphasizes the importance of risk management, revenue segmentation, and deal structuring.
Chapters:
00:00 Introduction to Maximizing Exit Multiples
00:28 Common instinct: Grow Sales Before Exit
01:01 The Counterintuitive Reality of Final Months
01:16 Value Creation vs. Value Realization
02:12 Why Bigger Is Not Always Better
02:39 Stage Your Business Like a House Sale
03:07 Revenue Growth Can Hurt Valuation
04:13 Buyers Pay for Risk, Not Just Revenue
05:07 Profitability Over Vanity Metrics
06:03 Segmenting Revenue Streams
07:02 Risk and Multiple Application
08:07 Proving Cash Flow and Profitability
09:28 Bridging EBITDA to Cash Flow
10:37 The Importance of Clean Financials
11:05 The Dangers of Adbacks
12:35 Building Trust and Eliminating Risk
13:09 Working Capital and Its Hidden Dangers
14:39 Defending Against Working Capital Manipulation
15:40 Deal Leverage and Competitive Tension
17:09 Staging Data and Buyer Competition
18:37 Optimizing Deal Structure and Tax Planning
20:20 Key Takeaways: Clarity, Proof, and Structure
21:30 Applying These Principles to Your Career
22:16 Conclusion: Fix the House, Not Just Build It
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In This Episode of Business Lunch: This episode features expert insights on transforming business profitability, increasing valuation, and strategic growth through proven systems and mental shifts. Learn how to leverage profit accelerators, build transferable value, and scale your business effectively.
Chapters:
00:00 Introduction: The Power of Strategic Lunches and Success Secrets
00:46 Getting to Bankable Profit: The E2P Strategy
01:02 Lessons from Inc 500 Companies and Profit Challenges
02:08 The Impact of Profit on Momentum and Leverage
03:07 Case Study: Native Commerce's Rapid Growth and Profitability
04:01 Growth at the Cost of Profit: Lessons from Big Companies
04:58 Optimizing Customer Acquisition and Unit Economics
05:57 Amazonâs Profit Centers: Fulfillment, Prime, and AWS
07:22 Acquiring Media and Building Owned Channels
08:19 Pivoting Business Models: From Selling Products to Leads
09:10 Case Study: Turning a Golf Business Around
10:09 Math Exercise: Monthly Profit Potential and Growth
11:07 Reverse Engineering Business Valuation and Growth
12:34 Old Way vs New Playbook for Business Growth
13:02 Achieving Transferable Value: Brand and System Independence
15:25 Productizing Services and Acquiring Intellectual Property
17:22 Valuation Multiples and Growth Potential
20:49 From Small Business to Unicorn: Growth Examples
22:09 Breaking the Hamster Wheel: Creating Value Accelerators
23:00 Internal Shifts: Working Above the Business
23:57 The Power of Mentorship and Risk-Taking
26:26 Mindset Shifts and the Importance of Mentors
27:22 Accelerating Business Growth with Mentorship and Models
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⢠7 Steps to Scalable workbook
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In This Episode of Business Lunch: This episode explores the limitations of AI video summarization tools that rely solely on transcripts and introduces a groundbreaking method to give AI 'eyes' to process visual data directly from videos. Discover how combining visual and textual analysis can unlock precise insights from complex content, transforming productivity and data accuracy.
Chapters:
00:00 The Illusion of AI Video Summarization
02:08 Why Claude Can't Watch Videos Natively
03:19 Building a Workaround: The Claude Video Skill
06:17 Synchronizing Frames and Text for Context
07:11 Real-World Test: Comparing Transcript-Only vs Visual-Aided AI
09:53 The Power of Visual Data in Financial and Technical Analysis
11:20 Risks of Relying on Sanitized Summaries
13:15 The Hidden Costs: Token Economy and Processing Limits
15:42 Resolution and Sampling Trade-offs in Visual AI
16:20 The User Experience: Terminal-Based Video Analysis
18:01 Limitations and When to Use This Tool
20:12 The Future: AI Perceiving the Entire Visual World
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⢠7 Steps to Scalable workbook
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In This Episode of Business Lunch: We explore the five critical shifts entrepreneurs must make to scale their business to seven figures per month. Hosted by industry experts, it covers strategies for leveraging sales, increasing profits, and building transferable value without working more hours or sacrificing ownership.
Chapters:
00:00 Introduction: The Power of Strategic Lunches
00:18 Host and Guest Introduction
00:53 Overview of the Episode's Focus
01:18 What It Takes to Reach Seven Figures Monthly
02:12 Evolution of the Business Growth Framework
03:11 Target Audience and Business Criteria
04:10 Achieving Seven Figures in Revenue
05:07 Leveraged Efforts and Results
06:03 Importance of Exit-Ready Business
07:00 Myth Busting: Work Less, Earn More
07:29 The Value of Real Business Impact
08:23 Overcoming Overwhelm and Market Confusion
09:20 Generating Consistent Profits and Wealth
09:46 Premium Valuations and Exit Strategies
12:36 The Five Shifts to Scale to 7 Figures
13:02 External Shifts: Sales, Profits, and Value
14:01 The SPV Framework for Impact
16:00 The Leverage Sales Shift
17:25 Case Study: Digital Marketer's Transformation
20:19 Building Evergreen and Recurring Revenue
22:16 Content Marketing and Lead Generation Strategies
24:38 Systematizing Sales for Growth
26:02 Calculating Sales Growth Potential
27:54 Analyzing Sales Variance and Opportunities
28:52 Global Expansion and Replication
29:34 Wealth Building Through Acquisitions
30:03 Introducing the Epic Deal Fast Track Program
31:00 How to Get Started with Business Acquisitions
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In This Episode of Business Lunch: We explore effective marketing and sales strategies for high-ticket services, emphasizing the importance of working backwards from your end goals, focusing on the right customer journey, and structuring sales teams for success.
Chapters:
00:00 Introduction and May Madness
03:04 Client Consultation Insights
06:03 Lead Generation and Self-Liquidating Offers
08:57 The Importance of Sales Teams
11:53 Nurturing Leads Effectively
15:05 Budgeting for Sales and Marketing
18:02 Working Backwards from Goals
20:57 Adapting Strategies for Different Products
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⢠7 Steps to Scalable workbook
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In This Episode of Business Lunch: We discuss the critical role of negotiation in business exits and why relying solely on lawyers can jeopardize deals. They explore the backgrounds of M&A attorneys, the importance of having a dedicated negotiation strategist, and the preparation needed for successful negotiations. The conversation emphasizes the need for a multidisciplinary approach to exit strategies, highlighting the significance of structuring deals effectively and understanding buyer psychology.
Chapters:
00:00 Introduction to Business Exits
03:04 The Role of Lawyers in Negotiations
05:53 Understanding M&A Attorneys' Backgrounds
08:57 The Importance of a Negotiation Seat
11:58 Preparing for the Negotiation Battle
14:57 Defending Your Valuation
17:56 Structuring the Sale for Maximum Value
20:55 Final Thoughts on Strategic Exits
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⢠7 Steps to Scalable workbook
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In This Episode of Business Lunch: We dive into the world of networking, something that many dread but is crucial for business success. They discuss the difference between transactional and relational networking, the importance of curiosity, and how to build genuine connections without feeling forced or awkward. You'll hear real-life examples of what works, what doesnât, and how even self-proclaimed introverts can become great networkers by leading with curiosity and kindness.
Chapters:
00:45 â Why Most People Hate Networking
03:55 â Transactional vs. Relational Networking
07:05 â Curiosity Over Strategy
09:30 â Networking for Introverts
12:45 â Creating Opportunities for Others
16:00 â The Power of Being Generous
19:15 â Building a Trustworthy Network
22:30 â Leveraging Super Connectors
27:15 â Final Thoughts: Becoming a Great Networker
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In This Episode of Business Lunch: We discuss how to transform note-taking apps into AI-powered chief of staff systems that manage daily operations, leveraging architectural insights and local data storage for security and efficiency.
Chapters:
00:00 Introduction to AI as a Chief of Staff
00:29 The Limitations of Current AI Tools
01:25 Architectural Insights and the Obsidian System
02:14 Building a Memory-Enabled AI System
03:13 Why Plain Text Markdown Matters
04:34 The Web of Interconnected Notes
06:03 Traversing the Knowledge Network
07:00 Simulating a Human Chief of Staff
08:27 Automating System Setup with a Single Prompt
09:22 Ensuring Transparent and Permanent Memory
11:45 From Thinking to Acting: Automating Operations
12:12 Command Line Interface and External Tools
14:30 Remote Control and Autonomous Agents
15:01 Security Risks of Fully Autonomous AI
16:29 Mitigating Prompt Injection Attacks
18:26 Balancing Capability and Security
19:23 Reflections on AI and Business Management
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In This Episode of Business Lunch: We get into the importance of shared goals and alignment in achieving success, whether in business relationships or personal interactions. Join us as we explore strategies for fostering collaboration, owning mistakes, and reframing conflicts towards mutually beneficial outcomes.
Chapters:
00:00 - Matt's Dramatic Exit
00:49 - Post-Integration Challenges
03:15 - Mindset in Communication
05:39 - Owning Mistakes and Finding Solutions
08:02 - Establishing Clear Shared Goals
09:58 - Addressing Goals and Misalignment
10:26 - Unachievable Goals and Finger Pointing
14:29 - Effective Communication Strategies
16:50 - Collaborative vs. Combative Mindset
24:02 - Embracing Collaboration
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In This Episode of Business Lunch: We explore how business owners can effectively exit the org chart while maintaining control and generating revenue. Topics include compensation strategies, onboarding processes, and structuring deals with profits-only interests and phantom equity.
Chapters:
00:00 Introduction to Exiting the Org Chart
02:57 Understanding Compensation for New Roles
05:45 The Importance of Role Clarity
08:59 Navigating the Hiring Process
11:59 Strategies for Exit Readiness
14:55 Compensation Structures and Considerations
18:07 Exploring Synthetic Equity Options
27:53 Establishing Value and Compensation Structures
30:02 Understanding Profits Interest and Phantom Equity
32:49 Navigating Executive Compensation Negotiations
37:54 Onboarding and Transitioning New Leadership
47:59 Redefining Roles and Business Identity
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In This Episode of Business Lunch: The conversation breaks down why most founders lose millions when selling their business, not because of poor performance but because they misunderstand how buyers think. It highlights that valuation at exit is driven less by growth and more by the removal of risk and uncertainty. The discussion walks through how buyers interpret financials, identify hidden risks, and use deal structure to protect themselves, ultimately showing that certainty and clean structure command premium outcomes.
Chapters:
00:00 The $10M Exit Mistake Most Founders Make
01:24 Why Growth Hurts You at Exit
02:24 How Buyers Think About Risk
07:03 The Real Fight Happens in the Financials
09:23 How EBITDA and Reserves Impact Valuation
10:34 Why Working Capital Becomes Emotional
12:52 Finding the Right Buyer with Urgency
14:05 Controlling Buyer Psychology in the Data Room
15:56 The Hidden Trap in Deal Structure
18:01 Two $30M Deals, Completely Different Outcomes
19:21 The Final Exit Playbook
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In This Episode of Business Lunch: We explore the critical process of getting off the org chart, hiring a CEO, and preparing your business for a successful exit. They discuss strategies, common pitfalls, and the importance of systems, culture, and right-fit leadership.
Chapters:
00:00 Introduction to Business Lunch and Topic Overview
02:00 The Importance of Getting Off the Org Chart
05:50 Defining 'Off the Org Chart' and Its Implications
11:54 Common Mistakes in Transitioning Roles
17:58 Preparing for the Transition and Identity Shift
24:08 Steps to Successfully Exit the Org Chart
26:13 Building a Self-Sustaining Business
30:02 Defining the CEO Role
37:00 Finding the Right CEO
43:00 Vetting Candidates and Cultural Fit
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In This Episode of Business Lunch: We explore the critical factors that influence business valuation, focusing on Quality of Earnings (Q of E), recurring revenue, customer and channel diversity, and deal structures. They share actionable insights for entrepreneurs aiming to maximize their business value and prepare for successful exits.
Chapters:
00:00 Introduction and Personal Updates
02:06 Understanding Quality of Earnings (Q of E)
10:44 The Importance of Recurring Revenue
15:45 Optimizing Quality of Earnings
20:41 Customer and Channel Diversity
25:29 Preparing for a Business Sale
30:15 The Role of EBITDA and Growth Metrics
35:37 Final Thoughts and Key Takeaways
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In This Episode of Business Lunch: We explore the ethics and practicalities of layoffs, the importance of stewardship in business, and how to handle difficult decisions with empathy and professionalism. Roland Frasier and Ryan Deiss share insights from their experiences, emphasizing the importance of long-term thinking and human-centered leadership.
Chapters:
00:00 Introduction and Personal Anecdotes
03:10 The Human Side of Business and Customer Relationships
04:22 Innovations in Music Technology and Business Networking
07:55 Discussion on Oracle's Layoffs and Business Morality
09:58 Context and Morality of Business Decisions During Hard Times
13:03 Stewardship and Responsibility in Business Leadership
15:57 The Impact of Layoffs on Employees and Society
20:12 Media Portrayal of Business and Leadership Attitudes
22:59 Turning Adversity into Opportunity and Resilience
27:55 Practical Approaches to Large-Scale Layoffs
34:04 Effective Communication Strategies for Workforce Reductions
35:45 Final Thoughts and Audience Engagement
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In This Episode of Business Lunch: We explore the dynamics of single person companies versus scaled organizations, the impact of AI on workforce and productivity, and strategic decisions for business growth in a rapidly evolving technological landscape.
Chapters:
00:00 Introduction and guest credentials
00:15 Recent business and personal updates
01:07 Elon Musk's prediction on trillion-dollar companies
01:37 Single person companies and their growth potential
02:07 Oracle layoffs and business efficiency
02:51 Discussion on business culture and layoffs
03:05 Should businesses aim to be single person companies?
03:51 Balancing lean architecture and business scale
04:21 Impact of layoffs on company size and efficiency
05:18 AI's role in increasing productivity and profitability
06:09 Revenue per employee as a key metric
07:37 Profitability and competitive advantage with lean teams
08:42 The importance of great teams in AI integration
09:37 Leverage and productivity gains from AI
10:35 Change management and AI implementation
11:22 Performance levels and workforce evolution
12:29 Business decisions on personnel and technology
13:35 The role of AI in employee roles and management
14:38 Upskilling and career progression in AI era
15:38 The widening productivity gap with AI
16:13 Big companies' strategic layoffs and AI
17:01 Automation replacing roles and job functions
17:59 Addressing automation and job displacement
19:18 Flattening organizational structures with AI
20:12 Roles that are truly replaced by AI
21:20 Monitoring and oversight roles in AI-driven processes
22:25 Opportunities for career advancement in AI-enabled companies
23:47 The future of work and new job creation
24:38 The trend of returning to human-centric activities
25:16 The evolution of social media and in-person interactions
26:04 Business decisions and the impact of AI on employment
27:02 Focusing on practical AI solutions over bleeding-edge tech
28:24 Avoiding distractions and focusing on effective AI use
29:10 Closing thoughts and audience engagement
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In This Episode of Business Lunch: We explore the multifaceted role of an operator in a business, discussing how to define, find, and leverage operators at various organizational levels. They share insights on building effective operating systems, recruiting strategies, and the importance of clear role definitions for sustainable growth.
Chapters:
00:00 Understanding the Role of an Operator in Business
00:40 Different Levels of Business Operators and Their Responsibilities
03:25 Why Entrepreneurs Often Need an Operator Instead of a COO
07:14 Defining the Job Description and Qualifications for an Operator
14:22 How to Find and Recruit the Right Operator
20:41 Common Mistakes in Hiring and Onboarding Operators
25:47 Building an Operating System Before Hiring an Operator
31:59 The Value of Networking and Content in Finding Operators
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In This Episode of Business Lunch: This conversation delves into the multifaceted role of creativity in various aspects of business, including finance, marketing, human resources, operations, and sales. Roland Frasier emphasizes the importance of creative thinking in problem-solving and innovation, highlighting how it can lead to better business practices and growth. He discusses the need for diversity in teams to foster creativity and the significance of adapting to changes in the market to meet customer demands. Overall, creativity is portrayed as a vital component for business success and sustainability.
Chapters:
00:00 Exploring Creativity in Business Finance
02:50 Creative Marketing Strategies
06:11 Diversity and Inclusion in Human Resources
09:09 Innovative Operations and Sales Techniques
12:00 The Role of Creativity in Business Growth
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In This Episode of Business Lunch:
Roland Frasier and Ryan Deiss break down why most business plans fail and what to do instead. Rather than relying on rigid long-term forecasts, they share how to build a flexible strategy focused on quarterly priorities, key performance metrics, and constant adjustment as conditions change. The episode explores how a âlivingâ business plan helps entrepreneurs stay aligned, spot risks early, pivot faster, and turn strategy into a practical tool for growth, better decisions, and long-term business value.
Chapters:
00:00 The Evolution of Business Plans
02:38 Understanding Modern Business Planning
05:43 Interactive Business Plans and Their Importance
08:41 Organizational Structure and Market Analysis
11:40 Accountability and Measuring Success
14:44 Using Business Plans for Recruitment and Retention
15:30 Crafting a Compelling Company Narrative
17:41 Defining Your Value Proposition
21:11 Operational Planning and Performance Measurement
23:40 Financial Projections and Business Valuation
26:10 Preparing for Business Sale and Attracting Buyers
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In This Episode of Business Lunch: Roland Frasier and Ryan Deiss explore the critical aspects of CEO succession, when to hire outside leadership, and how founders can maintain control and passion for their business as it scales. They share practical insights, real-world examples, and strategies to help entrepreneurs navigate growth without losing their vision.
Chapters:
00:00 Introduction and Personal Updates
02:51 The Role of CEO and Founder Dynamics
05:49 The Risks of Hiring a Professional CEO
09:06 Identifying the Right Time for Transition
11:53 The Importance of Vision and Narrative
14:50 Functional Leadership vs. Professional CEOs
17:46 Finding Joy in Entrepreneurship Again
23:27 Achieving Operational Happiness
24:43 The Importance of Taking a Vacation
25:55 Upgrading Your Company Operating System
27:23 Identifying Key Leadership Hires
29:52 Understanding Financial Health
31:51 Hiring the Right People
34:08 The Role of Operators in Business
39:02 Navigating Hiring Challenges
42:44 Maintaining the CEO Vision
44:50 Reframing Your CEO Role
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In This Episode of Business Lunch: Ryan and Roland discuss the best indicator of a businessâs overall health. Although having different ideas, the common thread is observing trend-based results rather than dated numbers. They also talk about the importance of deeply understanding the growth capacity of a business before acquiring it and achieving the balance of having free distributable cash and future investment in R&D.
Chapters:
00:00 The Importance of Profitability Over Growth
03:09 Defining Business Health Metrics
06:00 Exploring Key Metrics: NPS and Revenue per Employee
08:51 The Case for Distributable Cash
12:10 Understanding Cash Flow and Business Health
14:48 The Shift Towards Profitability
17:55 Final Thoughts on Business Metrics
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In This Episode of Business Lunch: Roland Frasier breaks down simple, practical ways to grow by buying the right businesses.
He explains the difference between horizontal integration (buying competitors to grow fast) and vertical integration (buying suppliers, distributors, affiliates, or outsourced partners to capture more profit). He also talks about using acquisitions to add recurring revenue and smooth out seasonal cash flow, plus how buying intellectual property can spark innovation and create a competitive edge.
The core message: identify where money is leaking in your supply chain or distribution, find who owns it, and consider acquiring them.
Chapters:
00:00 Introduction
00:23 Vertical Integration Overview
00:47 Horizontal vs. Vertical Integration
01:31 Acquiring Suppliers and Manufacturers
04:30 Supply Chain Diversification
05:27 Acquiring Distributors and Retailers
06:44 Distribution for Digital Products
08:18 Recurring Revenue Strategy
09:27 Finding Recurring Revenue Opportunities
12:03 Intellectual Property Acquisitions
13:24 Benefits of IP Acquisition
14:01 Finding Intellectual Property
15:32 Conclusion
15:34 Outro
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In This Episode of Business Lunch: Roland Frasier and Richard Lindner discuss Amazon's recent strategic shift in the grocery sector, focusing on the closure of Amazon Fresh and Go stores while expanding Whole Foods. They explore the implications of this move, emphasizing the importance of market expansion and capital allocation. The discussion delves into how businesses can identify customer needs for expansion, the critical decision of whether to build or buy new capabilities, and the operational strategies necessary for successful growth. They also highlight the significance of understanding internal capacity when pursuing new opportunities.
Chapters:
00:00 Amazon's Grocery Strategy Shift
03:03 Understanding Market Expansion and Capital Allocation
05:58 Identifying Customer Needs for Business Expansion
08:46 The Build vs. Buy Dilemma
12:10 Operationalizing Expansion Strategies
15:03 Evaluating Internal Capacity for Growth
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In This Episode of Business Lunch: Roland Frasier and Ryan Deiss discuss the evolving landscape of business in the age of AI, emphasizing the shift from task-oriented work to purpose driven services. They explore the implications of AI on job markets, the importance of customer experience, and strategies for business owners to adapt and thrive. The conversation highlights the need for businesses to focus on delivering value beyond mere tasks, ensuring they remain competitive in a rapidly changing environment.
Chapters:
00:00 Introduction to the Death of the Task Economy
01:51 The Shift from Task to Purpose
06:09 Understanding Jevons Paradox in AI
12:42 Qualitative vs Quantitative Work
20:47 Valuation and Purpose in Business
25:10 Transforming Services with Purpose
32:27 Customer Experience and the Future of Services
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In This Episode of Business Lunch: Ryan Deiss and Roland Frasier discuss the importance of reflecting on failures to extract valuable lessons for future growth. They emphasize the significance of distributions as a sign of a healthy business, the necessity of focusing on one task at a time, and the long-term value of content marketing. Additionally, they explore the mindset shift from viewing excuses as valid reasons to recognizing them as barriers to success.
Chapters:
00:00 Reflecting on Failure and Growth
03:10 The Importance of Distributions in Business
06:06 Prioritizing Tasks and Focus
08:50 The Value of Compounding Content
11:56 Excuses vs. Reasons: A Mindset Shift
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In This Episode of Business Lunch: Ryan Deiss and Roland Frasier explore the evolving landscape of personal branding and entrepreneurship, focusing on the concept of the 'Individual Empire.' They discuss the shift from being a creator to building a sustainable business, the challenges of content creation, and the importance of team building. The conversation highlights the need for systems and processes to scale effectively and the potential for individual empires to be acquirable in the future. Ultimately, they emphasize that building a business around a personal brand requires careful architecture and planning to ensure longevity and success.
Chapters:
00:00 Introduction to the Individual Empire Concept
02:32 Defining Personal Brands vs. Individual Empires
07:35 The Transition from Media to Brand Ownership
12:39 Bottlenecks in Content Creation and Audience Growth
18:46 Building a Team for Sustainable Growth
22:41 The Role of Trust in Consumer Relationships
24:26 Valuation of Individual Empires vs. Brands
29:59 Best and Worst Case Scenarios for Creators
36:08 Final Thoughts on Building Sustainable Businesses
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In This Episode of Business Lunch: Roland Frasier and Richard Lindner reflect on the challenges and triumphs of 2025, discussing the importance of making tough decisions, the role of AI in business strategy, and the lessons learned for the upcoming year. They emphasize the need for operational excellence, strategic thinking, and the importance of aligning business practices with customer needs.
Chapters:
00:00 New Beginnings: Reflections on 2025
02:58 Navigating Challenges: The Path to Q4 Success
05:54 AI in Business: Strategic Partnerships and Innovations
08:53 Building AI Agents: Transforming Business Operations
12:02 Lessons Learned: Adjustments and Realignments for 2026
14:52 Looking Ahead: Optimism and Opportunities for the New Year
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In This Episode of Business Lunch, Roland Frasier and Ryan Deiss reflect on the challenges and lessons learned from 2025, emphasizing the disappearance of confidence in business, the importance of profit over margin, and the transformative role of AI. They discuss the need for simplified processes, the significance of content as an asset, and the importance of building systems for predictability as they look ahead to 2026.
Chapters
00:00 Year in Review: Reflecting on 2025
02:58 The Disappearance of Confidence
05:53 Economic Indicators and Market Behavior
08:56 The Shift from Trust to Proof
12:03 Profitability Over Margin Percentage
14:53 AI as a Team Member: A Paradigm Shift
18:07 Transformative AI Applications in Business
23:52 Leveraging AI Protocols for Efficiency
30:10 Implementing Systems for Business Success
35:03 From Momentum to Inevitability
38:44 Rethinking Business Events and Resources
42:21 Simplifying Processes for Better Performance
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In This Episode of Business Lunch, Roland and Sarah dig into why most business failures aren't actually motivation problemsâthey're friction problems. They explore how accidental complexity in your systems quietly kills performance, why transparency in pricing beats "customized solutions," and how mapping out every step of a process reveals the hidden friction that's sabotaging adoption.
Sarah pushes back on whether removing friction just accommodates laziness, leading to a nuanced discussion about intentional versus accidental friction. They cover real examples from CRM adoption to project management tools to sales processes, and debate when systems should adapt to people versus when people should adapt to systems.
The core insight: if your strategy requires people to "try harder," your system is poorly designed. Includes practical advice on friction audits and why starting small beats trying to redesign everything at once.
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In This Episode of Business Lunch, we unpack why the real power in AI isnât the model itselfâbut the protocols wrapped around it. Even advanced AI systems still get things wrong 15â20% of the time, which makes unchecked automation a serious business risk. The winners arenât chasing smarter models; theyâre building structured decision systems that catch errors, manage leverage, and define when humans step in.
We explore how companies use tools like RAG and multi-layer âtriple-checkâ frameworks to dramatically reduce AI error rates, why stabilizing decision-making must come before accelerating it, and how operating leverageâdone rightâcan either amplify profits or protect downside. The big takeaway: well-designed AI protocols are becoming a new form of intellectual property, increasing predictability, transferability, and valuation by creating true founder-independent businesses.
In short, the future advantage isnât faster AIâitâs better thinking systems.
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In This Episode of Business Lunch, join Ryan Deiss and I in this enlightening episode of Business Lunch, where they delve into the often overlooked yet crucial topic of accounting and finance. We discuss how entrepreneurial optimism can clash with the harsh realities of financial reporting. Learn how to navigate these challenges and foster a productive relationship with your CFO to ensure your company's financial health.
Timestamps:
00:00 â Entrepreneurial Optimism vs. Financial Realism
01:36 â Why Accounting Reporting Shapes Company Culture
02:37 â Switching from Cash to Accrual Accounting
03:17 â When Financial Reports Become Depressing
05:41 â Fixing the Reporting Process
08:29 â Avoiding Obstacles: A Common Entrepreneurial Pitfall
09:54 â Support Your Team⌠or Change It
12:19 â Leadershipâs Role in Financial Clarity
17:34 â Preparing for Exit & Upgrading the Finance Team
20:17 â Why Accounting Method Changes Can Distort Profit
27:03 â Restructuring Contracts to Fix Revenue Recognition
31:54 â Challenging Accounting Assumptions
37:15 â The Importance of Cash Flow Over Profit
40:54 â Donât Let Accounting Wag the Dog
43:10 â Final Thoughts & Outro
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In this episode of Business Lunch, we walk you through the ins and outs of managing business finances. We explain the potential pitfalls of keeping more than a month's worth of operating expenses in the account. We explain how that can lead to complacency and unnecessary spending. We also explain how business can cover unexpected events and tricky payroll situations, like those pesky months with three payroll cycles or prepaying for holidays. We go beyond the glamor of being an entrepreneur to the real details behind the scenes.
Highlights:
"We're very big on lifestyle and freedom and all those kinds of things. But it's also important to acknowledge that it's not a perfect situation very often."
"There are times when things are absolutely amazing. And there's times when things could frankly be a hell of a lot better. And I think that's called life. I think that's called entrepreneurship"
"If we're buying a business, I hate the agreement part. I love negotiation and strategy. But when it comes to reading a 75-page document, I just absolutely can't stand it."
Timestamps:
00:00 - Operating Account Insight
01:15 - Personal Calendar Reflection
02:15 - Acknowledging Imperfections
03:15 - Loving Strategy but Hating Legal Work
06:52 - The Reality of Entrepreneurship
07:39 - Cyclicality in Business
08:54 - Handling Excess Profit
10:20 - Minimum Operating Reserve
10:37 - Importance of Operational Cash
10:44 - Prepaying Payroll Challenges
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In this episode of Business Lunch, we dive into extreme leverageâhow solo founders are building multi-million dollar businesses with basically zero headcount. We break down the playbook: finding expensive problems, validating demand before writing code, and letting AI handle the execution. We also cover the risks, the new KPIs that matter, and the vision of one founder running a portfolio of micro businesses on a single AI-driven back office.
ďťżChapters
00:00 Building a Billion Dollar AI Company Alone
13:18 Leveraging AI for Business Solutions
13:45 Redefining Roles in the Age of AI
Special Announcement
After 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently.
This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever?
This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vault
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RESOURCES:
⢠7 Steps to Scalable workbook
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Mentioned in this episode:
The Vault
Special AnnouncementAfter 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever? This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vault
Retirement Vault
In this episode of Business Lunch, we dive into the critical 90 to 100-day period following a private equity acquisition, emphasizing the need for rapid, auditable value creation. It outlines a strategic framework for CFOs, detailing tactical moves to achieve immediate financial impact while integrating lean thinking principles to eliminate waste and enhance operational efficiency. The discussion also highlights the importance of human behavior in executing these strategies effectively.
ďťżChapters
00:00 The Critical 90-Day Sprint
10:05 Strategic Framework for CFOs
18:37 Tactical Moves for Immediate Impact
Special Announcement
After 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently.
This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever?
This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vault
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- Subscribe to my YouTube đ Here
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
Mentioned in this episode:
The Vault
Special AnnouncementAfter 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever? This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault.
Retirement Vault
In this episode of Business Lunch, Roland Frasier and Ryan Deiss discuss the evolving landscape of the customer journey, emphasizing the importance of trust in modern marketing. They explore how traditional stages of the buying process are being replaced by a more fluid approach, where trust becomes the key driver of transactions. Through case studies and examples, they highlight the significance of identity trust, authenticity, and the role of founders as trust agents in building strong connections with consumers. The conversation also touches on the challenges and strategies for effectively engaging audiences in both B2B and B2C contexts.
Chapters
00:00 The Death of the Traditional Customer Journey
02:51 The Role of Trust in Modern Marketing
06:09 Case Studies: Successful and Controversial Campaigns
09:05 Identity Trust: Connecting with Consumers
11:57 The Power of Authenticity in Advertising
14:56 Building Trust in B2B vs B2C
17:59 Actionable Strategies for Trust Building
20:47 The Importance of Founders as Trust Agents
Special Announcement
After 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently.
This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever?
This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vault
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In this episode of Business Lunch, Roland Frasier and Ryan Deiss discuss the recent transition from Epic Network to a more focused approach with the Scalable Company. They explore the challenges of running a business that has taken on a life of its own, the importance of making changes when a business no longer serves its founders, and the evolving landscape of course creation in the age of AI. The conversation emphasizes the need for entrepreneurs to take action, embrace change, and focus on what truly brings them joy in their business endeavors.
Chapters
00:00 Introduction and Context of Change
03:02 The Evolution of Epic Network
05:58 The Decision to Pivot: Why Change is Necessary
08:53 Understanding Business Ownership and Personal Happiness
11:48 The Importance of Knowing What to Exit To
14:56 The Future of Course and Information Businesses
21:05 Lessons Learned from the Epic Network Experience
30:35 The Reality of Course Consumption
33:10 Reflections on 2020 and Business Decisions
36:07 Navigating Change and Decision-Making
40:06 What Would Need to Be True?
43:12 Future Plans and New Directions
46:24 Final Thoughts and Messages to the Community
Special Announcement
After 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently.
This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever?
This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vault
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- Facebook: Check out my Facebook Here
- LinkedIn: Check out my LinkedIn Here
- Subscribe to my YouTube đ Here
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
In this episode of the Business Lunch Podcast: We discuss the recent SEC lawsuit against Tai Lopez and the implications of his business model involving the acquisition of defunct retail brands. We analyze the challenges faced by the business, including operational complexities, funding issues, and the importance of having a strong leadership team. We also delve into strategies for revitalizing brands and the lessons learned from this case, emphasizing the need for careful investment and operational planning.
Takeaways
- The importance of testing business models before full commitment.
- Operational complexity requires a strong team with relevant experience.
- Raising capital should be done with a clear plan for deployment.
- Brand recognition does not guarantee brand equity.
- Investors should evaluate the management team's experience and track record.
- Avoid getting caught up in hype when considering investments.
- Successful brand revitalization requires strategic marketing and operational support.
- Understanding consumer preferences is crucial for brand success.
- Invest in what you know and understand to minimize risk.
- Be cautious about raising outside capital and its implications.
Chapters
00:00 Introduction and Book Launches
03:06 Tai Lopez SEC Lawsuit Discussion
06:04 Business Model Analysis of Acquired Brands
08:54 Operational Challenges and Funding Issues
12:03 Strategic Recommendations for Brand Revitalization
15:08 Lessons Learned from Investment Failures
18:10 Final Thoughts and Takeaways
Special Announcement
After 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently.
This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever?
This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vault
Connect with me on social:
- TikTok: Check out my TikTok Here
- Instagram: Check out my Instagram Here
- Facebook: Check out my Facebook Here
- LinkedIn: Check out my LinkedIn Here
- Subscribe to my YouTube đ Here
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
Mentioned in this episode:
The Vault
Special AnnouncementAfter 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever? This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vault
Retirement Vault
In this episode of Business Lunch(Snack Time): This conversation delves into the significant impact of the federal shutdown on small business financing, particularly focusing on the halt of SBA loans. It explores the resulting liquidity shock, the opportunities it presents for buyers, and the alternative financing strategies that can be employed during this period. The discussion also emphasizes the importance of preparation for sellers and outlines a rapid 10-day strategy for buyers to navigate the current market dynamics effectively.
Takeaways
- The federal shutdown has halted SBA loans, impacting small business transactions.
- A liquidity shock creates temporary opportunities for buyers.
- Waiting for the SBA to reopen may lead to missed opportunities.
- Sellers should be flexible and ready to negotiate terms for certainty.
- Alternative financing options include seller financing and CVRs.
- Buyers need to prepare a clean deal package to be competitive post-shutdown.
- The urgency to act now is critical to avoid chaos when the SBA reopens.
- Understanding geographical concentrations of SBA loan blockages can inform strategy.
- A proactive approach is essential for both buyers and sellers in this market.
- The negotiation strategy should align incentives between buyers and sellers.
Chapters
00:00 Impact of Federal Shutdown on Small Business Transactions
04:30 Navigating the Liquidity Shock: Opportunities for Buyers
07:27 Alternative Financing Strategies During the Shutdown
10:32 Preparing Sellers for a Quick Exit
13:38 Aggressive Strategies for Buyers in a Tight Market
16:13 snackable intro
I'm Retiring
https://epicnetwork.com/epic-retirement-program-vault/
Connect with me on social:
- TikTok: Check out my TikTok Here
- Instagram: Check out my Instagram Here
- Facebook: Check out my Facebook Here
- LinkedIn: Check out my LinkedIn Here
- Subscribe to my YouTube đ Here
RESOURCES:
- I'm Retiring, See What Is Going In The Vault
- 7 Steps to Scalable workbook
- Get my book, Zero Down, FREE
In this episode of Business Lunch: Roland Frasier and Ryan Deiss discuss the evolving landscape of personal branding and the necessity of becoming an embedded influencer in today's marketing environment. They explore the importance of having a unique point of view, the challenges of building a personal brand, and the strategies for creating engaging content across various platforms. The conversation emphasizes the need for authenticity and connection in branding, as well as actionable steps for listeners to develop their own personal brands effectively.
Takeaways:
- Personal branding is essential in today's marketing landscape.
- Embedded influencers are more effective than traditional spokespeople.
- AI has made personal branding more accessible and manageable.
- Creating content is a necessary part of being a brand ambassador.
- A unique point of view is crucial for standing out.
- Character development is key in personal branding.
- Reluctance to be a public figure can be overcome with practice.
- Choosing the right content channels is vital for success.
- Engaging content formats can enhance audience connection.
- Brands should focus on building a community around their unique perspectives.
Chapters:
00:00 The Rise of Personal Branding
05:56 The Necessity of Embedded Influencers
12:02 Building Your Personal Brand
18:06 Navigating Reluctance in Personal Branding
24:06 The Three Pillars of Personal Branding
29:53 Creating Content That Resonates
35:56 Final Thoughts on Unique Points of View
Connect with me on social:
- TikTok: Check out my TikTok Here
- Instagram: Check out my Instagram Here
- Facebook: Check out my Facebook Here
- LinkedIn: Check out my LinkedIn Here
- Subscribe to my YouTube đ Here
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
AI isnât just speeding up your workâitâs collapsing the market price of your time. In this urgent episode, we trace how the hourly model took over (from artisans to Taylorism to the FLSA), why it systematically funnels surplus value to owners, and why AI is about to accelerate that transfer for consultants, coders, strategists, and creators.
Drawing on insights from Roland Frasier, we outline a practical pivot: Consulting for Equity (CFE). Trade your peak-leverage assets (judgment, access, strategic vision) for ownership stakes in businesses AI will amplify. The window to negotiate from strength is shortâthink 2â5 years. This is how you reconnect pay to outcomes and own a slice of the future you help create.
đ Key TakeawaysTime vs. Value: The hourly system decoupled pay from outcomesâAI will finish the job by commoditizing execution.
Urgency Window (2â5 Years): Use todayâs credibility to negotiate equity before AI depresses fees and perceived human premium.
CFE in Practice: Swap cash fees for equity when your expertise is decisive to growth (governance + vesting + KPIs).
Trade What AI Canât Replace:
Judgment: High-stakes decisions under uncertainty.
Access: Trust-based relationships and deal flow.
Strategic Vision: Category design, non-obvious bets, sequencing.
Outcome Math > Hourly Math: A single well-chosen 3â5% stake can outpace years of billable hours.
Episode Highlights00:00 â Cold open: âDonât outrun AIâtrade expertise for equity while your bargaining power is highest.â
00:24 â The coming value crash for knowledge workers in the AI era.
01:21 â Roland Frasierâs thesis: AI destroys the perceived value of time-to-output.
01:50 â Our mission: connect the history of hourly pay to todayâs AI shift.
02:24 â From artisans to factories: how ownership/control shifted from makers to capital.
03:41 â Taylorism & the split: managers think, workers executeâreplaceability rises.
04:44 â FLSA codifies the hour; protections + unintended incentives for time-based pay.
05:24 â Surplus value 101: why productivity gains accrue to owners, not labor.
07:18 â The âgreat decouplingâ and why AI accelerates it for knowledge work.
08:40 â Market perception shift: âgood enoughâ AI collapses premium rates.
09:05 â The window: 2â5 years to convert expertise into equity.
10:33 â CFE example: swap a $50k fee for 5% in a $2M SaaS that scales to $20M.
11:47 â What to trade: judgment, access, vision (and how each compounds outcomes).
13:32 â Action plan: identify your first CFE target this week.
đŹ Memorable QuotesâIf youâre just selling time, AI will set your price.â
âThe play isnât to outrun AIâitâs to own what AI will multiply.â
âEquity reconnects your pay to the value you actually create.â
âTrade judgment, access, and visionâbecause AI canât.â
Mentioned in This Episode Roland Frasier on the urgency of Consulting for Equity (CFE) * Historical anchors: Putting-out system, Taylorism, FLSA (1938), surplus value & the productivity/pay decoupling * CFE Mechanics:* Equity-for-fee swaps, vesting tied to KPIs, governance basics
Try This This Week1. List 3 businesses where your judgment, access, or vision could create step-change results in 90â180 days. 2. Pitch a fee + equity or equity-in-lieu-of-fee structure with clear milestones. 3. Protect the upside: vesting tied to KPIs, information rights, and a path to liquidity.
Roland Frasier and Ryan Deiss crack open the 2025 Forbes 400 and spot a seismic shift: 71% are now self-made, the cutoff is a record $3.8B, and the newest entrants arenât entertainers or app celebritiesâtheyâre infrastructure builders (data labeling, energy export, freight platforms, drive-thru formats). The guys lay out a practical frameworkâB.O.T. (Bottlenecks, Order Flow, Tools)âto find, buy, and scale the âunsexyâ choke points where outsized wealth is created. Expect candid takes on ethics and regulation, tax advantages vs. complexity, and why tech alone isnât a moat in the AI era.
Key Takeaways
Quiet wealth > spotlight wealth: New billionaires control choke points (permits, labeled data, logistics, power access) instead of chasing virality.
Tech isnât the moatâdistribution is: If youâre just a feature, the platform will build you tomorrow. Own users, data, or order flow.
B.O.T. framework:
- Bottlenecks â Find scarce inputs (power near substations, HIPAA-grade data, specialized trades), professionalize small operators, exit to strategics.
- Order Flow â Aggregate fragmented brokers (freight, dirt hauling, niche staffing), add AI matching, monetize spread & float.
- Tools â Bundle niche AI/DevOps tools (monitoring, RLHF QA, rights mgmt.) into suites; sell shovels for the gold rush.
Ethics & risk: Bottlenecks â monopolies; add real value or get routed around. Order-flow plays invite regulatory heatâdesign accordingly.
Luck favors the paranoid: Nvidiaâs rise = timing + category choice. Choose your competitor carefully; it defines your playing field.
Episode Highlights
00:00 â Cold open: dentists, numb faces, and a record-breaking Forbes 400.
03:10 â The stat no oneâs talking about: 71% self-made, $6.6T total wealth, $3.8B cutoff.
08:20 â Why opportunity has more leverage than ever (AI + democratized tools), but tech alone wonât save you.
12:45 â B is for Bottlenecks: picks & shovels thinking; mini-moats in permits, medical transcripts, underground tank installers for data centers.
22:10 â Ethics check: bottlenecks vs. monopolies; how to add value without getting regulated to death.
27:05 â O is for Order Flow: Robinhoodâs play, freight/dirt broker roll-ups, AI pricing/matching, monetizing spread & float.
36:40 â The toll-booth trap: if you donât add value, the sides will route around you.
41:30 â T is for Tools: why toolmakers outlive trends; bundling niche AI devtools; the Nvidia, Intel, AMD cautionary tales.
53:10 â Choosing competitors = choosing categories; luck + timing still matter.
57:45 â Operator wrap: how to map your business to B.O.T. this quarter.
Memorable Quotes
âIf all you are is a feature, you donât have a businessâyou have a countdown clock.â
âQuiet wealth lives in the choke points everyone else ignores.â
âBottlenecks arenât monopoliesâcreate value or the market will route around you.â
âTech isnât a moat. Users, data, and distribution are.â
Mentioned in This Episode
Forbes 400 (2025): $6.6T total; $3.8B entry; 71% self-made
Categories: Data labeling (Surge AI), LNG export (Venture Global), fintech (Robinhood), scaled drive-thru formats (Dutch Bros)
Playbooks: Broker roll-ups, AI matching/pricing, DevOps tool bundling, âpicks & shovelsâ strategy
Cautionary tales: Regulation on order flow; platform envelopment risk; innovatorsâ dilemma (Intel vs. Nvidia/AMD)
đ§ Listen If Youâre
A founder/operator hunting durable moats in an AI-copycat world.
An acquirer rolling up fragmented niches (brokers, trades, permits, data).
A strategic thinker shifting from product obsession to distribution & control points.
Connect
Hosts: Roland Frasier & Ryan Deiss
Podcast: Business Lunch with Roland Frasier
More: businesslunchpodcast.com
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.đ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.
Get Scalable Live
In this weekâs episode of Business Lunch, Roland Frasier and Ryan Deiss continue breaking down the âBottlenecksâ frameworkâthe 11 proven playbooks that billionaires use to grow, protect, and multiply wealth.
From AI-driven acquisitions to tax-optimized exits, this conversation dives into the strategies that separate ordinary entrepreneurs from long-term empire builders. Youâll hear how the worldâs wealthiest think about capital allocation, scaling âboringâ businesses, and structuring companies for massive, tax-efficient exits.
Whether youâre scaling your first venture or managing a growing portfolio, this episode is a tactical deep dive into how to thinkâand actâlike a billionaire.
Key Takeaways
â˘Tech Is Not a Moat: With AI making innovation easy to copy, your real advantage is distribution and users.
â˘The QSBS Advantage: How the Qualified Small Business Stock exemption can eliminate up to $10M (or more) in capital gains per shareholder.
â˘DAFs & Charitable Strategy: Donor Advised Funds can combine tax savings with long-term impactâif structured correctly.
â˘Boring Businesses, Billionaire Results: Logistics, energy, and real estate can quietly create generational wealth when value is added and scaled.
â˘Capital Cycling: Why the worldâs best investors (like Blackstone and Berkshire) act like banksârecycling capital and compounding returns.
Episode Highlights
[00:02:00] â Why tech is easy to copyâand why users, not code, create real enterprise value.
[00:10:00] â The billionaire tax play: how QSBS and DAFs legally minimize or eliminate capital gains.
[00:18:00] â When to start thinking about tax strategy (hint: usually not before $10M net worth).
[00:25:00] â Logistics, land, and âboringâ businesses that create quiet fortunes.
[00:33:00] â The ESG arbitrage: adding sustainability to raise valuations.
[00:40:00] â Network effects and marketplace rollups: creating compounding flywheels.
[00:55:00] â The rise of âedge retailâ: micro-brands, coffee chains, and inversion models that scale fast.
[01:05:00] â Capital cycling and other peopleâs money (OPM): how billionaires play the funding game.
Memorable Quotes
âIf all you are is a feature that someone else could build, you donât have a businessâyou have a countdown clock.â
âBoring businesses arenât boring when they compound quietly into billions.â
âItâs not what you makeâitâs what you keep.â
âBillionaires donât think like operators; they think like capital allocators.â
Mentioned in This Episode
- Qualified Small Business Stock (QSBS) â U.S. tax exemption strategy
- Donor Advised Funds (DAFs) â Philanthropic and tax planning vehicles
- Ross Perot Jr. â Logistics real estate
- Dutch Bros â Scalable retail model example
- Blackstone & Berkshire Hathaway â Capital cycling and compounding models
Listen If Youâre
- A founder or investor learning to structure smarter deals.
- A CEO or operator ready to scale beyond execution into capital allocation.
- A strategic thinker who wants to play the long game in business and wealth creation.
Connect
- Hosts: Roland Frasier & Ryan Deiss
- Podcast: Business Lunch with Roland Frasier
- More at: businesslunchpodcast.com
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.đ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.
Get Scalable Live
In this episode of Business Lunch, Roland Frasier and Ryan Deiss explain how the classic four-stage buying journey has collapsed into one momentâand why trust is the lid that keeps prospects âpoppingâ in your pot. They unpack three forms of trustâIdentity, Competence, and Proximityâwith sharp wins and public flops (Nike, Sephora, Peloton, DSW, Starbucks, Apple, United). Youâll get simple creative frameworks to turn short-form content into instant, in-channel conversions and a 14-day sprint to prove it on a small budget.
Highlights âItâs not a funnel anymoreâitâs a popcorn popper. Your audience are kernels heating at different speeds. Trust is the lid that keeps them popping for you.â * âCompetence trust means the brand âgets meââoften better than I can describe myself.â * âEmployees outperform celebrities for reach and credibilityâbecause most buyers are employees.â * âFrictionless is forgettable. Add desirable friction that helps buyers name their pain and act.â * âIf you canât pivot your model, bolt trust into your media*: mirror-micro-media, why-what-where, people-place-proof.â
Mentioned in This EpisodeThree Trust Types (MAP mnemonic):
- M â Identity trust: Mirror â Micro â Media
- A â Competence trust: âAnswerâ with Why â What â Where
- P â Proximity trust: People â Place â Proof
Competence wins & misses: Nikeâs âWhy do it?â repositioning; Sephora tutorials lifting AOV; Pelotonâs 2019 holiday ad backlash.
Proximity plays: DSW AR try-ons; Starbucks barista TikToks; Apple retail specialists; cautionary taleâUnited Airlines viral incidents.
Localization tactics: regional currency/sites, geo-specific visuals (city skylines), and micro-influencers by market.
KPI effects: higher AOV/retention/loyalty from competence; higher LTV from proximity; employee posts driving outsized reach.
Timestamps 00:00 â The collapsed customer journey: from funnel to popcorn popper (trust as the lid) * 04:00 â Recap: Identity trust (mirror, micro, media)âand why episodes stand alone but compound * 07:30 â Competence trust: the brand that âgets meâ (Nike shift, Sephora demos) + Peloton misread * 14:20 â Framework for competence: Why â What â Where (myth-bust, demo, direct CTA) * 17:30 â Example: 30-sec tax advisory myth-buster â LinkedIn/Reels â consult link â track AOV * 20:10 â Proximity trust: employees, in-place context, show real proof (DSW AR, Starbucks, Apple) * 24:10 â Employee content > celebrity polish; make it authentic, even shot on phone * 26:00 â 14-day Trust Sprint* and MAP recap; why proximity is overlooked yet most scalable
Takeaways for Operators Stop chasing linear funnels; engineer trust in-channel so action can happen immediately. * Use Why â What â Where to collapse steps: name the pain, show the fix, drop the link. * Turn staff into a media network: People â Place â Proof with incentives and simple tracking. * Localize by currency, domains, visuals, accents, micro-influencersâit quietly multiplies conversion. * Run a 14-day sprint: baseline CAC/AOV â recruit 3 customers + 3 insiders â record shorts â post/boost winners â re-measure. * Remember MAP*: Mirror-Micro-Media; Answer (Why-What-Where); People-Place-Proof. Build trust, and the journey collapses in your favor.
đ§ Whether youâre in B2B services or retail, this playbook turns everyday posts into high-trust, one-step conversionsâwithout celebrity budgets.
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.
This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.
đ November 18â20, 2025
đ San Diego, CA
đ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner
đ§ As a Business Lunch listener, you get 25% off your ticket.
Use code LUNCH at checkout.
Get Scalable Live
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.đ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.
Get Scalable Live
In this episode of the Business Lunch podcast, Host Roland Frasier and guest Richard Lindner break down the subscription trap and why recurring revenue isnât always the ultimate solution itâs made out to be.
From the outside, subscription models look like a dream: predictable cash flow, higher valuations, and a business that doesnât start at zero each month. But as Roland and Richard reveal, the reality can be far more complicated.
They dive into real stories from their portfolio companies, showing how recurring revenue can backfire through hidden churn, customer support debt, and endless innovation demands. Youâll hear how even big players like Netflix constantly battle to keep customers engaged, and why smaller businesses often underestimate the true cost of service.
This episode is a must-listen if youâre considering shifting to a subscription modelâor if youâve already launched one and want to make sure itâs sustainable.
HIGHLIGHTS
âRecurring revenue is great⌠until youâre losing more members each month than you know how to gain.â
âThereâs voluntary churn, where people cancel. But the killer is involuntary churnâdeclined payments, expired cardsâthat can quietly eat your business alive.â
âIf youâre creating content subscriptions, pair them with community. Access is the real value that keeps people sticking around.â
âDonât fall in love with the model. Define your business by who you serve, not just how you charge.â
Mentioned in this Episode
The difference between breakage vs. consumption models (think Netflix vs. gym memberships)
Why AI in customer support is changing the economics of subscription businesses
How to tell if your business should pursue a bolt-on subscription or avoid it altogether
đ§ Whether youâre launching your first subscription offer or scaling an existing one, this episode will help you see beyond the hype and make smarter decisions for long-term growth.
Timestamps:
00:00 â Intro & The Subscription Trap
02:10 â Should Every Business Go Subscription?
04:58 â Understanding Churn & Retention
07:52 â The Innovation Challenge
10:23 â Cost of Service & Support Debt
13:35 â Smarter Models: Community + Content
19:31 â Key Questions Before You Launch
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.
This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.
Event Link: https://business-lunch.captivate.fm/gsl
đ November 18â20, 2025
đ San Diego, CA
đ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner
đ§ As a Business Lunch listener, you get 25% off your ticket.
Use code LUNCH at checkout.
Get Scalable Live
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.đ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.
Get Scalable Live
Roland Frasier and Ryan Deiss break down the âloyalty illusionââwhy points and perks often backfire, how spreadsheet thinking killed customer love, and a practical framework to audit or rebuild a program that actually increases retention, spend, and referrals.
What youâll learn* Why âloyalty penaltiesâ drive your best customers away * The airline/credit-card miles economicsâand how devaluation erodes $25B in perceived value * The 5-Question Loyalty Audit (value, simplicity, frequency of wins, emotion vs. switching cost, financial sanity) * What great looks like: status, access, and convenience (not discounts) * A 7-step roadmap to design (or reset) your program
Timestamps 00:00 Cold open: foundersâ meeting recap, wine cellar banter * 02:05 The hook: the âloyalty illusionâ and why consumers feel trapped * 05:20 Consumer POV: when complexity makes customers give up * 08:10 Finance-driven devaluation: how âpencil-whippingâ kills goodwill * 09:45 Airlines > miles > credit cards: the $25B machine and breakage * 12:40 From distance flown to dollars spent: fallout and backlash * 15:05 âLoyalty penaltyâ: new-customer offers vs. existing customers * 16:50 The 5-Question Loyalty Audit (red flags & benchmarks) * 19:30 Simplicity wins: JetBlue/Southwest lessons (and where they slipped) * 22:15 Frequency of wins: Starbucks habit loop vs. margin compression * 25:20 Luxury model: status & access (Hermès, Four Seasons, 100 Acre) * 28:40 Access > discounts: Wynn Private Access, line-skip convenience * 31:10 Choosing your currency: points, status, experiences (Sephora case) * 34:35 Setting earn ratios: 2â5% cost with outsized perceived value * 37:10 Tiering for aspiration: Prime renewals, why Amazon is an outlier * 39:20 7-Step Roadmap: objective â currency â earn ratio â tiers â early wins â daily integration â quarterly audits * 43:30 Operator action items; consumer playbook (negotiate, switch, diversify) * 46:10 Ultimate test: does your program create loveâor hostages? * 47:40* Closing thoughts & invitations to share experiences
Takeaways Discounts train delay; access creates desire. * If <30% of points are redeemed, your program likely isnât driving behavior. * Measure outcomes (retention, AOV, referrals) as symptoms of real loyaltyânot substitutes for it. * Make it explainable in 60 seconds*.
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.đ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.
Get Scalable Live
In this episode of the Business Lunch podcast, host Roland Frasier sits down with Lucy Guo, a remarkable entrepreneur who made her mark in a short amount of time. Lucy takes us through her inspiring journey, starting from her early days as a kindergartener selling Pokemon cards and colored pencils to her groundbreaking roles as an intern at Facebook and the first female designer at Snap.
Lucy's shares how she leveraged platforms like PayPal and eBay to turn her skills into financial opportunities. Lucy and Roland delve into the topic of coding and its importance in today's landscape.
While Lucy acknowledges the rise of no-code tools, she emphasizes the value of understanding coding fundamentals, particularly when it comes to managing engineering teams and making informed decisions about app development.
This podcast episode offers a captivating glimpse into Lucy Guo's entrepreneurial journey, filled with valuable insights and lessons for aspiring entrepreneurs.
HIGHLIGHTS
"I was always an entrepreneur growing up... I was selling Pokemon cards and colored pencils for money."
"Knowing how to code is important... the best sites today and the best apps today, you still need a team of engineers."
âIf you are just a business person and you are hiring a team of engineers, you're gonna get ripped off."
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.đ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.
Get Scalable Live
Join us as we delve into the dynamic world of executive leadership and pivotal moments of transition in this engaging episode of the Business Lunch podcast. Hosts Roland Frasier and Ryan Diess kick off with a lively banter, setting the stage for a deep dive into the complexities of being a CEO.
The episode features a detailed discussion on the stepping down of Bumble's CEO, exploring the nuanced reasons behind such significant career decisions.Throughout the conversation, Ryan and Roland offer insights into the multifaceted nature of executive roles, particularly focusing on the differences and responsibilities of CEOs and COOs.
They bring their own experiences into the discussion, providing listeners with real-world examples and practical advice.This episode is a treasure trove for anyone interested in the intricacies of business leadership, whether you're an aspiring entrepreneur, a seasoned executive, or simply curious about the dynamics of high-level management.
It's an insightful journey into what it means to lead, adapt, and grow in today's fast-paced business environment.Highlights:"I think that the most important thing is to be able to have a conversation with somebody and to be able to disagree with them and still respect them."âI want to know all the people I'm working with by name and you know, see how they're doing and know about their families and do barbecue.ââNo one can run your business like you do.
Highlights:
"I think that the most important thing is to be able to have a conversation with somebody and to be able to disagree with them and still respect them."
âI want to know all the people I'm working with by name and you know, see how they're doing and know about their families..."
âNo one can run your business like you do.â
Timestamps:
(0:00:00) - Considering Leadership Transitions
(0:14:17) - Consider Hiring CEO or COO
(0:23:07) - CEO vs COO and Hiring Specialists
(0:33:02) - Acquiring Successful Businesses Is More Effective
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.đ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.
Get Scalable Live
Welcome to a new episode of Business Lunch! Today, hosts Roland Frasier and Richard Lindner dive deep into a practical framework for optimizing business expensesâperfect for founders, business owners, and financial leaders. Whether youâre facing a cash flow crunch or simply want to boost your bottom line, this episode is packed with actionable strategies to help you identify, analyze, and cut unnecessary costs while maintaining business momentum.
Highlights:
"Every extra million dollars helps, every extra $100,000 a month helps."
"Profit dies by a thousand cuts, especially with forgotten subscriptions."
"Donât wait for things to get bad to make things better."
"If youâre operating on a 25% profit margin, cutting $100,000 is like adding $400,000 in sales."
Timestamps:
00:00 â The Payment Terms Dilemma: Cash Flow vs. Sales Velocity
01:32 â Why Every Business Needs a Bottom Line Review
03:10 â Testing 12-Month Payment Terms: Results & Risks
06:24 â The Impact of GAAP Accounting on Revenue Recognition
08:40 â The STOP Framework: Where to Start Cutting
13:24 â Evaluating Team ROI: Scorecards & Underperformance
15:39 â Tools & Tech: The Hidden Cost of Subscriptions
18:59 â Operations & Overhead: Renegotiating Leases and Utilities
26:46 â The SAVE Process: Scan, Analyze, Verify, Execute
34:56 â Why Quarterly Expense Reviews Matter
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.đ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.
Get Scalable Live
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Richard Lindner take a look at the current trend of running businesses with ultra-lean teams, the role of AI in operational efficiency, and the real impact these choices have on business value and potential for acquisition. Whether youâre a founder, operator, or executive looking to optimize your team, scale profitably, or prepare your business for sale, this episode is packed with insights on balancing technology, human capital, and long-term growth.
Highlights:
"Itâs a badge of honor to operate with as few people as possible."
"If youâre a lifestyle business, build a lifestyle business. If youâre building to sell, youâre selling the ability to execute."
"Trying to be lean in customer support is usually to give poor customer support."
"Small businesses that are overly lean are just not going to be as marketable as companies that have redundancies."
Timestamps:
00:00 â Introduction
01:05 â The Lean Team Trend: Entrepreneurs and the new badge of honor
02:44 â Three Business Models: Lifestyle, lean tech, and scalable teams
05:49 â Technology as Amplifier: Roles for tech and humans
08:13 â The Customer Support Cautionary Tale: $40M savings gone wrong
12:16 â Human Touch in Customer Service: Why empathy matters
15:45 â Transferable Value: The importance of cross-training and redundancy
19:28 â Critical Roles for Lean, Profitable Companies: Finance, marketing, sales, and tech
24:26 â Departmental Tech Specialists: Bridging humans and AI
30:16 â Digital Marketerâs AI Solutions: How to get started and who itâs for
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.đ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.
Get Scalable Live
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive into the emerging trend of rolling up traditional businesses and supercharging them with AI. They discuss the opportunities and pitfalls of this strategy, offer advice for old-school business owners, aspiring platform companies, and investors, and share real-world examples of value creation through AI integration. This episode is perfect for entrepreneurs, business owners considering acquisitions, and anyone curious about the intersection of AI and business growth.
Highlights:
"Roll ups fail at the integration level, and the integration is really what systems do we have to do that?"
"If you don't invest in up-leveling and AI-fying your business now, you'll be acquired on the cheap."
"The basic building blocks of why you would do a roll up, applied with AI and tech, make perfect sense to me."
"If you're planning on just shutting it down or letting it die a slow and profitable death, then cool. But if it's longer than that, you either have to get on the bus or face being put out of business."
Timestamps:
00:00 Introduction
04:15 AI and Roll-Ups: Success and Failure
07:16 Advice for Old-School Businesses
10:30 Investor Strategy and Execution
16:05 Management and Systems for Roll-Ups
17:56 Investor Strategy: Mergers and Acquisitions
20:52 Value Addition through AI
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.đ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.
Get Scalable Live
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive into the real challenges facing small and medium-sized businesses today, cutting through the marketing spin of industry reports. If youâre a business owner, entrepreneur, marketer, or anyone interested in practical strategies for growth, customer acquisition, and leveraging AI, this episode is for you. Tune in for candid insights, actionable advice, and a few laughs along the way.
Highlights:
âIâve never once in my entire life heard a small business owner use the word âresilience.ââ
âIf your offer is confusing, itâs not going to work, simplicity wins right now.â
âAI is the single biggest disruptive event any of us have ever experienced.â
âLet people buy the way they want to buy.â
Timestamps:
00:00 - Introduction
01:36 â Salesforce Report: Hype or Help?
03:57 â Do Business Owners Really Say âResilienceâ?
05:14 â AI Adoption: Fear of Losing the Human Touch
07:38 â What Are the Real Top Challenges?
11:07 â How Macroeconomics Impact Sales
15:23 â Simplifying Offers for Better Results
17:41 â Creating a âHappeningâ to Re-Engage Customers
21:05 â AI-ifying Your Business: Pivot or Perish
28:04 â Acquisitions: The Private Equity Playbook for SMBs
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.đ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.
Get Scalable Live
Welcome to a new episode of Business Lunch!In this episode, Roland Frasier and Ryan Deiss dive into "the great flattening"âthe radical shift where AI enables entire departments, and even companies, to be run by a single person. They explore real-world examples from tech and traditional industries, discuss the risks and rewards of this new model, and offer practical advice for leaders and entrepreneurs. If you're a business owner, manager, or anyone interested in the future of work, this episode is for you!
Highlights:
"What if the highest performing marketing team at your company was actually just one person?"
"AI is compressing entire departments into individual 'departments of one.'"
"The coordination tax is the overhead of meetings, getting along, and not getting along."
"This may be the end of the middle manager and the rise of the player-coach."
Timestamps:
01:41 â Introducing "The Great Flattening" Concept
02:30 â WhatsApp: $345M Value Per Employee
03:30 â Midjourney & Cursor: Creative and Dev Pancakes
07:21 â The Coordination Tax Explained
11:18 â Team Size, Efficiency, and the Two Pizza Rule
14:25 â AI Agents Replacing Marketing Teams
22:35 â Risks of Single-Person Departments
26:53 â The End of Middle Management?
37:19 â The Pancake Test: Is Your Department "Pancakeable"?
54:20 â Digital Marketerâs Department of One Beta Program
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.đ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.
Get Scalable Live
Welcome to a new episode of Business Lunch. Today, we discuss practical strategies to navigate economic slowdowns, particularly during summer. They share insights on creative marketing, leveraging internal resources, and maximizing downtime. Whether you're experiencing a seasonal dip or a broader economic challenge, this episode is packed with actionable advice to keep your business thriving.
Highlights:
"The quickest way to drown out negativity is with an abundance of positivity."
"The Lord puts you into these situations knowing you can handle them. It's a test."
"Hard makes you resilient. Soft and easy doesn't make you resilient."
Timestamps:
00:00 - Introduction
02:30 - Current Economic Trends
05:00 - Seasonal Slowdowns
10:00 - Strategies to Combat Slowdowns
15:00 - Leveraging Internal Resources
20:00 - Creative Marketing Ideas
25:00 - The Importance of Not Panicking
30:00 - Enhancing Offers and Bundles
35:00 - Acquisition Opportunities
40:00 - Long-Term Planning and Testing
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.đ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.
Get Scalable Live
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the importance of taking real vacations as entrepreneurs and business owners. They share personal stories about extended time off, discuss the dangers of burnout, and offer practical advice on setting boundaries and making rest a non-negotiable part of your business life. The conversation covers how stepping away can reset your habits, boost creativity, and ultimately make you more productive and fulfilled. This episode is a must for entrepreneurs, business owners, solopreneurs, and anyone feeling overwhelmed by their work. If you struggle to take time off, feel burned out, or want to learn how rest can actually help your business thrive, this conversation is for you.
Highlights:
âYou have to not let your work schedule bully you.â
âBurnout happens when you run out of options and get super hyper resentful of the business.â
âRest is work. You actually are more productive when you take some time off.â
âIf youâre in a state of extreme burnout, before you do something drastic, take at least one week off.â
Timestamps:
00:00 - Returning from Vacation: Setting the Stage
00:38 - The Value of a 30-Day Break
00:54 - Off-Peak Living and Family Scheduling
03:55 - Work Expands to Fill Your Time
07:18 - Thereâs Never a Perfect Time for Vacation
0:09:22 - Burnout and Resentment: The Real Cost
0:10:54 - Teams vs. Solopreneurs: The Vacation Impact
14:11 - Why Your Business Exists to Serve You
19:18 - Staycations and Non-Negotiable Time Off
21:58 - Advice for Burnout: Take a Break Before Quitting
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.đ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.
Get Scalable Live
Join Roland Frasier and Ryan Deiss on another exciting episode of "The Business Lunch Podcast." In this installment, they follow up on their recent conversation about the book launch of Roland's "Business Wealth Without Risk" with Jay Abraham.
Surprisingly, neither "Business Wealth Without Risk" nor Ryan's book, "Get Scalable," were co-authored by both of them, and they discuss why that is. They delve into the unique approach they're taking with their book launches, which is focused on generating deal flow and carving out a distinct space in the business operating system world.
Discover how they're intentionally avoiding the typical book launch strategy and aiming to engineer word-of-mouth referability for their books.
Don't miss this episode, where Roland and Ryan provide insights into their innovative book launch tactics and strategies.
HIGHLIGHTS
"The goal of the book is not to write a book that gets bought. It's not to write a book that gets read. It's to write a book that gets referred."
"You can eat your cake and have it too because all the things that you said help all of that experience of having an actual business relationship really lets you see a lot more about somebody."
"It's not given away for free because free typically is valued at nothing or less by people. The price people pay, right? Who don't pay for it."
TIMESTAMPS
00:00: Introduction
01:49: Writing with a partner
07:27: Monetizing content
12:17: Branding
16:55: Book Marketing
19:30: Non-traditional launch strategies
24:53: Referral Tactics
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
You can also find other content by Roland on:
The Business Lunch Podcast Youtube Channel đ https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.đ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.
Get Scalable Live
Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I dive deep into the art of creating effective offers and adapting sales strategies for different business models. From navigating the challenges happening because of rising ad costs to understanding the nuances of sales motions, we share valuable insights and practical tips. Whether you're selling high-ticket items or aiming to optimize online conversions, this episode is packed with advice to help you convert successfully .
Highlights:
"Sales motion impacts offer structure."
"Youâve got to say at what point in this process do we get agreement on the problem? Because thereâs got to be problem agreement before anything else."
"If you can understand levels of awareness, you understand probably 80% of what you need to know to be really good at sales and marketing."
Timestamps:
00:00 - Problem Agreement
04:05 - Shifting Sales Strategies
05:07 - Sales Motion and Offer Structure
07:30 - Ad Cost Challenges
10:00 - Sales Assist and Sales Function
11:45 - Levels of Awareness
13:20 - Problem Awareness to Solution Awareness
14:40 - Crafting Effective Lead Magnets
15:50 - Adapting to Market Changes
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: / rolandfrasier
đ¸ Instagram: / rolandfrasier
đą Facebook: / rolandfrasierpage
đź LinkedIn: / rolandfrasier
Subscribe to Roland Frasier đ / @rolandfrasierepic
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.đ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.
Get Scalable Live
Welcome to a new episode of Business Lunch, Ryan Deiss and I dissect the recent hype surrounding two new AI-powered gadgets - the Humane AI pen and the Rabbit. Both products promised to revolutionize our lives with features like real-time feedback and enhanced productivity. However, reviews have been scathing, exposing the devices as clunky, unhelpful, and ultimately a letdown. We delve into the challenges of launching new hardware products in a crowded market and explore the dangers of overpromising and failing to deliver, highlighting how a great marketing campaign can backfire if the product itself isn't exceptional.
Highlights:
"The people are not stupid long term, we're all a little stupid short term from time to time."
"It's a game of replacement, not enhancement."
"The better you are at marketing, the better your product better be.â
Timestamps:
00:54 - Introduction
02:36 - Memorial Day
05:26 - AI Devices and Hype
07:17 - The Future of AI Gadgets
12:24 - Apple Vision Goggles
14:21 - Lessons Learned
16:30 - Nobody Wants More Stuff
17:32 - Rabbit Using Chat GPT
23:10 - Marketing Lessons (and Mistakes)
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: / rolandfrasier
đ¸ Instagram: / rolandfrasier
đą Facebook: / rolandfrasierpage
đź LinkedIn: / rolandfrasier
Subscribe to Roland Frasier đ / @rolandfrasierepic
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.đ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.
Get Scalable Live
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss tackle the controversial topic of 'shadow standards' in the workplace. They explore the ethics and implications of employees outsourcing their own jobs to other workers, often in other countries, without their employers' knowledge. The discussion touches on the legal, ethical, and practical ramifications of this growing trend and offers insights into how both employees and employers can navigate this complex landscape.
Highlights:
"Employees are outsourcing their jobs, effectively becoming mini-agencies themselves."
"Is it deceptive if you wouldnât proudly announce what youâre doing?"
"Good employers will always support efficiency and innovative ideas."
"Outsourcing your job without transparency is setting yourself up for liability."
Timestamps:
00:00 - Introduction
01:12 - The Great Resignation and Quiet Quitting
02:49 - Ethical Dilemma: Outsourcing Personal Jobs
05:30 - Employer Perspective on Shadow Standards
08:49 - Legal and Security Implications
12:19 - Hypocrisy and Exploitation in Shadow Work
14:41 - Building a Team Ethically and Transparently
18:35 - Crucial Policies and Handbook Updates
20:31 - Encouraging Transparent Efficiency
23:02 - The Problem with Shadow Work
24:37 - The Value of High-Level Employees
30:55 - Conclusion and Takeaways
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.đ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.
Get Scalable Live
Welcome to a new episode of Business Lunch! This episode is a deep dive into how unconventional thinking and strategic agility can transform business challenges into powerful growth opportunities. With a focus on creative deal-making, innovative funding strategies, and the art of leveraging constraints, this episode provides listeners with actionable insights and inspiration to rethink their approach to business. Perfect for entrepreneurs at any stage, this conversation illuminates the path to unlocking the potential within your business, revealing the blueprint for achieving breakthrough success and sustainable growth.
Highlights:
"The most promising opportunities often start as average propositions that require work to uncover their true value."
"Tailored expertise can open up new opportunities in deal-making, transforming constraints into strategic advantages."
"Creative solutions often outshine straightforward financial injections, paving the way for long-term success and growth."
Timestamps:
00:29 - "Behind-the-Scenes Business"
01:27 - "Innovative Deal Structuring"
04:22 - "Exploring Funding Options"
06:18 - "Uncovering Value in Opportunities"
08:16 - "Addressing Key Growth Bottlenecks"
10:44 - "Expertise in Eliminating Constraints"
11:14 - "Funding Through Sales Innovation"
14:08 - "Inventory Challenges in E-Commerce"
19:22 - "The Power of Creative Solutions"
24:43 - "Speculating Future Growth"
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If youâre a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you.This is not your typical business event. Itâs 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game.đ November 18â20, 2025đ San Diego, CAđ Hosted by Ryan Deiss, Roland Frasier, and Richard Lindnerđ§ As a Business Lunch listener, you get 25% off your ticket.Use code LUNCH at checkout.
Get Scalable Live
Join me for a lively conversation with Ryan Deiss as we unravel the mysteries of influencer marketing. Explore the world of micro-influencers and mega-stars, and discover which path leads to greater marketing success. From the power of niche audiences to the pitfalls of chasing fame, get ready for practical insights and expert advice to level up your influencer game. Tune in for a discussion filled with tips and real-world experiences to guide you through your journey!
Highlights:
"There's a point where somebody crosses over from influencer to celebrity. You're paying more for reach and giving up actual influence."
"As your brand gets bigger, you've got no choice but to go there. It's why big brands do Super Bowl adsâthey need the reach."
"An authentic endorsement goes a long way. If the influencer genuinely uses and likes your product, it resonates with their audience."
Timestamps:
01:00 - AMAâs Study on Influencer Marketing ROI
02:22 - Targeting Micro-Influencers for Specific Products
04:44 - Balancing Reach vs. Relevance in Influencer Selection
06:06 - Niche Audiences and Higher ROI
07:31 - Calculating (ROAS) for Influencer Campaigns
08:58 - Famous Celebrities vs. Influencers
10:24 - Maximizing ROI with Newsletter Advertising
11:51 - The Trade-off Between Fame and Influence
13:12 - Multi-Touch Campaigns and Long-Term Influencer Partnerships
14:40 - Direct Outreach vs. Using Influencer Agencies
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a New Episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the world of mergers, acquisitions, and private equity. They share insider strategies for selling your business, from understanding platform vs. tuck-in acquisitions to negotiating multiples and avoiding common pitfalls. Whether you're a founder considering an exit, a business owner curious about private equity, or just looking to maximize your company's value, this conversation is packed with actionable insights.
.
Highlights:
"People donât buy services, they buy better versions of themselves."
"You want to be the platform company, not the tuck-in acquisition."
"Private equity is fishing to avoid a process, donât take the first offer."
"The more you prove you can acquire and integrate, the higher your multiple."
Highlights:
00:00 Introduction and Setting the Scene
06:05 Facilitators Appreciation and Round Table Rumble
07:09 Discussion on Exits and Private Equity
08:57 Understanding Private Equity Deals
15:57 Negotiation Strategies and Mistakes to Avoid
27:06 Preparing for a Successful Exit
33:33 Maximizing Company Value for Acquisition
37:37 Current Market Trends and Multiples
41:27 Strategic Considerations for Selling Your Business
46:09 Navigating Acquisition Offers and Due Diligence
01:05:25 Connecting with Potential Buyers and Investors
01:07:50 Introducing Deanna Rogers and Closing Remarks
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss delve into the intricate dance between pursuing success and nurturing personal life. As entrepreneurs, the quest for a meaningful legacy often leads down a path of extremes. The hosts talk about some insights on finding equilibrium amidst the chaos of business growth, family commitments, and personal health. Whether you're scaling the heights of your career or seeking satisfaction in the simple things, this conversation offers valuable perspectives on prioritizing what truly counts.
Highlights:
"Be intentional about your seasons...that's important."
"As long as I'm remembered by the kids, I'm good. It's such an ego thing to me."
"Being intentional about what you're doing...you're probably going to be okay."
Timestamps:
00:00 -Weather & Life's Storms
02:22 -The Legacy Question
05:55 -Wealth vs. Health
07:20 -Entrepreneurial Extremes
09:05 -Life's Balancing Act
10:00 -Yearly Planning for Balance
14:00 -Practical Balance Tips
16:02 -Wealth's Diminishing Returns
18:08 -100 Million: A Turning Point?
20:50 -Legacy's Ephemeral Nature
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to Business Lunch! Join Roland and Ryan as they discuss the changing landscape of subscription businesses. This episode is a must-listen for entrepreneurs, business owners, investors, and anyone interested in understanding why the subscription model that once seemed like a golden ticket is now facing serious challenges. Learn how to adapt your business strategy in an era of subscription fatigue and changing consumer preferences.
Highlights:
"If you're not a utility, you're probably a nice to have."
"Consumers don't love subscriptions. Businesses and investors do."
"The time to value needs to be measured in minutes, if not seconds."
"Shadow Subscription Revenue is the new game in town."
Timestamps:
00:00 - Introduction
0:01:02 - Discussing the JP Morgan Stock Recommendation
0:02:55 - Amazon's Role in Online Purchasing Trust
0:06:33 - Subscription Fatigue and Pandemic Impact
0:11:51 - Macroeconomic Factors Affecting Subscription Value
0:16:47 - Post-Subscription Economy Models
0:20:27 - Result-Based Subscription Pricing
0:22:34 - Advice for Struggling Subscription Businesses
0:25:30 - Valuation and Recurring Revenue Insights
0:27:47 - Alternative Approaches to Recurring Revenue
0:28:15 - Conclusion
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! On todayâs episode, Ryan Deiss unpacks the full story behind his viral âretirementâ post, a headline that unexpectedly ignited controversy, curiosity, and massive engagement. He shares the real reason behind DigitalMarketerâs major pivot, the behind-the-scenes chaos of a misfired email campaign, and the strategic follow-through that turned a happy accident into one of their most successful promotions ever. If you want to learn how to harness viral attention and turn it into real revenue, this episode is a masterclass in doing exactly that.
Highlights:
âIâm retiring from digital marketing and taking my company down with me.â
âIt was a forcing function for me to finally stop doing what I always defaulted to.â
âWeâre not training people anymore. Weâre training AI.â
âThe post was an accident. What happened after? That was strategy.â
Timestamps:
00:00 From 1999 to Now: A Marketing Journey
02:42 The Viral âRetirementâ Post
05:00 The Unexpected Reactions
08:19 Why DigitalMarketer Had to Pivot
12:41 Email Chaos Behind the Scenes
15:00 Handling a Viral Moment in Real Time
20:00 Lessons From the Comments Section
24:06 What Ryan Would Do Differently Next Time
7:32 The 77% Opt-in Rate Town Hall
31:53 Retiring With a Final Offer
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a New Episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the world of mergers, acquisitions, and private equity. They share insider strategies for selling your business, from understanding platform vs. tuck-in acquisitions to negotiating multiples and avoiding common pitfalls. Whether you're a founder considering an exit, a business owner curious about private equity, or just looking to maximize your company's value, this conversation is packed with actionable insights.
.
Highlights:
"People donât buy services, they buy better versions of themselves."
"You want to be the platform company, not the tuck-in acquisition."
"Private equity is fishing to avoid a process, donât take the first offer."
"The more you prove you can acquire and integrate, the higher your multiple."
Highlights:
00:00 Introduction and Setting the Scene
06:05 Facilitators Appreciation and Round Table Rumble
07:09 Discussion on Exits and Private Equity
08:57 Understanding Private Equity Deals
15:57 Negotiation Strategies and Mistakes to Avoid
27:06 Preparing for a Successful Exit
33:33 Maximizing Company Value for Acquisition
37:37 Current Market Trends and Multiples
41:27 Strategic Considerations for Selling Your Business
46:09 Navigating Acquisition Offers and Due Diligence
01:05:25 Connecting with Potential Buyers and Investors
01:07:50 Introducing Deanna Rogers and Closing Remarks
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this conversation, Roland Frasier and Ryan Deiss break down one of their favorite business strategies: using partnerships to scale without extra capital or risk. If you're an entrepreneur, founder, or marketer looking to grow your business faster (and smarter), this episode is for you. Roland and Ryan reveal how to create strategic partnerships that can exponentially increase your reach, resources, and revenue without spending a dollar more on ads or infrastructure.
Highlights:
âIf you canât write down the offer in a sentence, itâs probably not going to work.â
âThe best partnerships solve a need for both sides.â
âSpeed to implementation is everything.â
âYou get further when you grow together.â
Timestamps:
00:00 Introduction
01:54 A Definition of Partnership Marketing
04:40 The Difference Between Affiliate and Strategic Partnerships
07:30 How to Identify the Right Partners
10:45 Crafting a Compelling Partnership Offer
15:10 The 9 Core Areas Where Partnerships Can Drive Growth
21:03 Example: Scaling a Software Business Without Spending a Dime
26:12 The Importance of Speed and Simplicity
31:30 Avoiding the Most Common Pitfalls
35:58 Final Advice for Entrepreneurs
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan break down how different groups exploit the power of AI, emphasizing the contrast between 'one-shot answer' users and those who have interactive conversations with the technology. Drawing insights from thought leaders like Sam Altman and Stanford professors, they discuss the effectiveness of AI when used interactively, exploring how generational and economic divides influence AI utilization. This episode is essential for anyone wanting to maximize their productivity, learning, and business potential through advanced AI practices.
Highlights:
"The way you use AI says more about your future than your resume."
"Delegate and prioritize high-value time versus lower-value time."
"Most younger users expect a multi-step interaction with AI."
"Wealthy people value their time more and are comfortable delegating to AI."
Timestamps:
00:00 Introduction: Maximizing AI Effectiveness
01:57 The Role of Executive Function in AI Utilization
06:06 Statistics on AI Usage Across Generations
10:08 Delegation and Time Management with AI
18:07 Valuing Time: A Key to Success
22:36 The Value of Delegation and Outsourcing
24:08 Using AI to Save Time and Effort
27:25 Prompt Chaining and Expert Consultation
32:37 Ensuring AI Accuracy and Context
39:12 AI as a Business Partner
40:55 Engaging with AI for Personal Growth
41:29 Conclusion
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! Join Roland Frasier and Ryan Diess as they dive deep into the current business landscape, exploring the surprising shift in consumer preferences towards stability, the challenges of technological innovation, and insights into market uncertainty. This episode is perfect for entrepreneurs, marketers, business owners, and anyone interested in understanding the evolving dynamics of technology, consumer behavior, and business strategy.
Highlights:
"Stability is becoming the new luxury."
"We're experiencing the live development and evolution of AI through major competitors."
"Innovation is about buying back time and sanity."
"Lean into core features and enhance them as convenience enhancers."
Timestamps:
00:00 Introduction
02:27 Discussion on Market Uncertainty and M&A Activity
05:38 The Shift Towards Stability in Consumer Preferences
07:59 Challenges of Keeping Up with Technological Changes
11:16 The Overwhelming Pace of Technological Innovation
13:15 Marketing Strategies in an Overwhelmed Market
16:12 Addition Through Subtraction: Focusing on Consumer Benefits
19:46 Simplifying Product Offerings and Reducing Complexity
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! Join host Roland as he sits down with Richard Lindner, president of Scalable.co and DigitalMarketer.com, to explore how AI is transforming marketing education and business strategies. This episode is perfect for entrepreneurs, marketers, and business owners looking to understand how to leverage AI tools to streamline operations, create marketing assets, and stay ahead of technological disruption.
Highlights:
"We are almost universally over traditional training."
"How do we disrupt ourselves before someone else disrupts us?"
"AI is so much easier to train than a person."
"We want the client to have zero learning unless they want to."
Timestamps:
00:00 Introduction
01:23 AI Business Transformation - Digital Marketer's Approach
04:38 Leads on Demand: AI-Powered Marketing Strategy
09:24 Pricing and Access to AI Marketing Tools
12:51 How Businesses Can Proactively Disrupt Themselves with AI
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Richard Lindner to discuss the evolution of Digital Marketer. Entrepreneurs, marketers, and business owners will gain invaluable insights into adapting business models, overcoming challenges, and leveraging emerging technologies like AI.
Highlights:
"We don't train humans anymore. We train AI to work for humans."
"Define your company by the person you serve, not the product you sell."
"AI is changing at the rate at which the internet changed."
"If you can't buy it twice, you can't afford it."
Timestamps:
00:00 Introduction
03:33 Professionalizing Internet Marketing
07:42 Challenges with Certifications
11:45 Exploring Software Development
16:26 Redefining the Target Audience
22:04 Licensing Intellectual Property
25:37 Returning to Community and Training
27:34 The Impact of AI on Marketing
31:12 Key Business Transformation Takeaways
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! Join hosts Roland Frasier and Ryan Diess as they dive deep into the complex world of international trade negotiations. This episode breaks down the current tariff situation, offering invaluable negotiation insights for business owners, entrepreneurs, and anyone interested in understanding high-stakes deal-making.
Highlights:
"Would you rather be right, or would you rather be rich?"
"It's just business."
"We're not here to start a trade war. We're here to get fair trade."
"If you can think longer term, you're probably gonna win."
Timestamps:
00:46 Setting the Stage: Understanding Trade Negotiations
02:19 The Calculus Behind Tariff Strategies
06:45 Bringing Difficult Parties to the Negotiating Table
11:33 The Importance of Credibility in Negotiations
14:58 De-escalating Emotional Tensions
18:50 The Art of Escalation and Brinksmanship
22:53 Running the Numbers: Scenario Planning
26:09 Flexible Positioning and Conditional Pullbacks
29:44 Managing Internal Communication
35:37 Long-Term Strategic Thinking in Negotiations
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss dive into a viral social media post about management strategies that sparked unexpected controversy. If you're an entrepreneur, business owner, or manager looking to understand how to handle viral content and leverage audience reactions, this episode is for you.
Highlights:
"Love me, hate me. Both are fine. Just pay attention in some way, shape or form."
"The world is lacking people with a truly unique point of view who are willing to defend it."
"If you're an entrepreneur, you are your company's best spokesperson."
"Attention is what everyone wants."
Timestamps:
00:00 Introducing the Viral Post
01:33 Ryan's Newsletter and Content Strategy
03:43 Viral Reach and Initial Reactions
06:12 Unpacking the Controversial Management Advice
10:29 Strategies for Handling Online Criticism
12:56 The Power of Standing by Your Unique Perspective
17:42 Personal Reflections on Viral Content
22:16 Marketing and Content Recycling Strategies
27:16 Leveraging Attention and Audience Feedback
35:24 Final Insights on Entrepreneurial Communication
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! Roland Frasier and Ryan Diess dive into the fastest ways entrepreneurs can build wealth, focusing on strategic investments in existing, profitable businesses. They explore how to accelerate financial independence through smart, calculated business acquisitions.
Highlights:
"Let's make active investing cool again."
"If you're looking to retire in 15 years, here's how to do it."
"The best investment is going into a business that already exists with a proven track record."
"You can buy a $6.2 million business with only $125,000 out of pocket."
Timestamps:
00:00 Weather Banter and Personal Introductions
03:42 Disclaimer: Not Financial Advice
05:56 Basic Investment Strategies for Wage Earners
09:05 Entrepreneurial Investment Approach
12:21 Running the Numbers on Business Investments
20:50 Minority vs. Majority Business Investments
22:23 Ideal Characteristics of Business Partners
25:28 Strategies for Buying Out Burnt-Out Business Owners
27:16 Leveraging SBA Loans with Minimal Cash
29:43 The Most Effective Path to Financial Independence
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
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Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to another episode of Business Lunch! In todayâs episode, Roland dives into one of the biggest reasons businesses fail to scale: hiring the wrong operators or not hiring them at all. He breaks down the key differences between COOs and CFOs, why founders are often terrible at operations, and how to stop building your company on a house of cards. If youâve ever struggled with finance, HR, or finding someone who can truly run the day-to-day operations, this episode is for you.
Highlights:
âThe COO role is the most misunderstood position in the company.â
âIf you donât have great HR, you donât have a great company.â
âFinance is the GPS of your business. Without it, youâre driving blind.â
âHiring a fractional CFO before you need one is like turning on headlights before it gets darkâit keeps you safe.â
Timestamps:
00:00 The Operational Blind Spot
01:38 COO vs. Integrator vs. Operator
04:57 The Real Job of a COO
07:21 Why Founders Suck at Ops
09:14 The CFO as Business Strategist
12:06 HR: The Most Undervalued Department
14:43 Donât Wait to Hire a Fractional CFO
17:50 Delegation vs Abdication
19:46 How to Audit Your Org Chart
22:10 Final Thoughts on Scaling Smarter
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
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Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to another episode of Business Lunch! Hosts Ryan Deiss and Roland Frasier dive deep into the current business landscape, exploring how entrepreneurs can navigate economic challenges using strategic thinking and AI technologies. Today's episode offers practical advice for businesses facing uncertain times.
Highlights:
"Keep rowing. We've got to stay in the game."
"AI is the motor that can propel businesses through this season."
"Don't build a new boat, optimize the one you have."
"If you do not embrace computing, the internet, AI, you will find yourself obsolete."
Timestamps:
00:00 Introduction
01:02 Flight Delay Experiences
02:50 Business Downturn Discussion
04:47 Entrepreneurial Survival Strategies
07:39 Avoiding Business Mistakes
12:00 Real-World Business Challenges
16:44 Leveraging AI for Efficiency
22:47 Reducing Client Workload with AI
27:39 How to Create GPTs
36:40 The Importance of Technical Adaptation
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
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/ rolandfrasier
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/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! Join Roland Frasier and Ryan Deiss as they discuss tariffs as an opportunity, not a challenge, exploring how businesses can transform potential economic challenges into strategic opportunities. This episode provides a comprehensive guide to navigating trade complexities, offering practical strategies for entrepreneurs to adapt, innovate, and thrive in an uncertain global marketplace.
Highlights:
"Don't let a good crisis go to waste."
"Friction creates opportunities."
"This is your competitive moment."
"Sometimes better terms are more valuable than better rates."
Timestamps:
00:00 Introduction
01:13 Personal Updates and Podcast Setup
02:22 Initial Tariff Conversation Begins
12:34 Impact on Digital Marketing Agencies
15:12 Supply Chain Redundancy Challenges
22:56 Tariff Engineering Strategies
27:50 Lessons from Pandemic and Economic Changes
30:40 Joint Ventures and Local Production
33:27 Marketing Bundling Techniques
41:12 Final Advice and Entrepreneurial Mindset
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
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/ rolandfrasier
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/ rolandfrasierpage
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/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! Roland Frasier and Ryan Deiss dive deep into the changing landscape of media, newsletters, and information consumption. They analyze a recent article about the newsletter era, discussing how AI, unique perspectives, and audience-centric approaches are reshaping how we consume and create content. The episode explores the challenges facing media businesses, the role of AI in content curation, and strategies for creating valuable, irreplaceable content.
Highlights:
"Create content that somebody doesn't want summarized because they want your point of view."
"If you can be summarized, you're pretty commoditized."
"We're getting away from the branded house into hyper-specific, hyper-individualized content."
"Nobody really wants to learn how to do something anymore; they just want it done."
"Define yourself by the audience you serve, not the products you sell."
Timestamps:
00:00 Introduction
03:26 The Newsletter Era: A Media Transformation
07:38 Challenges in Current Media Consumption
11:49 The Rise of AI and Content Curation
15:12 The Importance of Personality in Media
19:25 Protecting Your Content in the AI Age
22:09 Beyond Email: Owning Multiple Communication Channels
25:08 Creating Irreplaceable, Unmissable Content
27:27 Levels of Information Consumption
29:45 Future of Media and Audience Engagement
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
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/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! Today, Roland and Ryan discuss the changing landscape of marketing and branding. In this episode, they explore how businesses can create meaningful connections with customers in an era of AI, economic uncertainty, and information overload. Learn why having a unique point of view and emotional resonance is more critical than ever for brand success.
Highlights:
"We are still going to do business with the brands that we know the most, that we like the most, that we trust the most."
"The tragic error that so many companies make is that they try to speak to everyone, and therefore speak to no one."
"Direct experience which informs a unique point of view shared by a worthy messenger."
"The highest and best use of a CEO at scale is being a spokesperson for their brand."
Timestamps:
00:26 Introduction
5:35 The Power of Experiential Marketing
6:43 Challenges in Modern Marketing
10:58 Changing Economic Landscape
14:16 Impact of Government Spending
16:38 Technological Disruption
22:26 Addiction and Consumer Behavior
28:45 Creating a Unique Brand Point of View
32:24 The End of Mass Market Brands
41:24 Elements of a Great Brand
43:44 Emotional Essence in Branding
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
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/ rolandfrasier
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/ rolandfrasierpage
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/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss explore an innovative "micro ownership" concept that allows teams to bid on improving specific business metrics. The strategy aims to inject entrepreneurial spirit into organizations by giving teams the opportunity to take ownership of key performance indicators, with potential financial rewards tied to their success.
Highlights:
"We wish that our employees acted more like owners."
"It's designed to create this result."
"Identify three to five key metrics that directly impact profit."
"How do we inject some entrepreneurial life into companies?"
Timestamps:
00:00 Introducing Micro Ownership
03:07 Discussing the Founders' Board Member's Idea
06:11 Employees Acting Like Owners
07:26 Identifying Profit-Impacting Metrics
10:15 Initial Thoughts and Potential Challenges
12:20 Developing a Bidding Mechanism
14:21 Bonus Distribution and Team Incentives
17:47 Potential Consequences for Not Meeting Goals
19:24 Maintaining Entrepreneurial Spirit in Growing Companies
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
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/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Ryan and Roland dive into the fascinating world of brand marketing, using Duolingo's recent "killing" of their mascot Duo as a springboard. They explore the nuances of rebranding, the power of storytelling in marketing, and discuss strategies for creating memorable brand identities - from founder-led campaigns to fictional spokescharacters.
Highlights:
"Most rebrands are astoundingly stupid. They're self-congratulatory."
"If you're going to do a brand change, at least have some fun with it."
"The founder is typically going to be the most effective key person of influence."
"Tell a story, not just an announcement."
Timestamps:
00:00 Intro and Personal Updates
04:27 The Duolingo Duo Death Story Begins
10:07 Marketing Strategies Behind the Mascot's Demise
17:57 Brand Changes and Earned Media
22:45 The Power of Founder-Led Campaigns
29:37 Celebrity Endorsements and Equity Stakes
31:20 The GEICO Model: Multiple Fictional Characters
34:58 Principles of Effective Rebranding
36:33 Predictions for Duo's Future
38:23 The Ultimate Goal: Brand Exposure
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
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Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the concept of "high agency" - exploring what makes certain individuals stand out in business, how to identify and nurture high agency behavior, and why it matters for organizational success. The conversation ranges from personal anecdotes about challenging workplace norms to a strategic discussion about building innovative teams.
Highlights:
"The only unacceptable thing is, 'That's just the way it's always been done.'"
"If you're butting heads with them because the status quo seems wrong to them, that's an opportunity, not a threat."
"I want everybody to know the reason that we do something, the why behind it."
"Most tests probably won't work better - that's the whole point of having a control."
Timestamps:
00:00 Introduction
04:41 Defining "High Agency" Concept
09:03 Elon Musk as a High Agency Example
13:01 The Importance of Good Judgment
18:17 Personal Work Histories and Agency
22:23 Creating Environments That Foster Agency
28:50 Can High Agency Be Taught?
32:48 Balancing Testing and Control in Organizations
35:45 Conclusion
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
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/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! In this episode, Ryan shares his time blocking strategy, which includes dedicated time for strategy, connecting with team members, deep work, and recovery. They discuss the pros and cons of time blocking and explore alternative approaches like "variable time blocking." This episode is a must-watch for all entrepreneurs.
Highlights:
"Time blocking is telling your time where to go instead of wondering where it went."
"If every hour of every day is blocked in, that's usually a sign that you're probably micromanaging, that you're probably doing too much of the work that your team should be doing."
"What gets measured, gets managed."
Timestamps:
00:00 - Introduction
02:48 - Explanation of time blocking
05:00 - Ryan's strategic time block
08:10 - Ryan's team member connection time block
11:18 - Ryan's deep work time block
14:32 - Roland's perspective on time blocking
20:00 - Ryan's flexibility with time blocks
22:13 - Suggestions for additional time blocks
25:00 - Roland's approach to becoming a more interesting person
29:44 - Importance of maintaining business relationships
32:52 - The need for a system to manage your time
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
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/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss strategies for managing overwhelm and maintaining high agency during challenging times, drawing from their personal experiences with issues like a moth infestation, car accidents, and the impact of external factors like tariffs and interest rates on their businesses.
Highlights:
"Overwhelm is not an acceptable state. I am the agent of change, and I am in control of making this happen."
"There are two types of people in this world: those who believe the world happens to them, and those who believe they happen to the world."
"Overwhelm is a state of hopelessness, and the solution to it is, hopelessness is not an option."
"Don't share this episode with somebody if they're in the midst of this, do go to them. Throw an arm around them and walk within this framework to help them."
Timestamps:
00:00 - Introduction
02:46 - The importance of maintaining high agency during challenging times
11:38 - Ryan's approach to helping people through difficult situations
15:45 - The value of creating an inventory of overwhelming tasks
22:06 - The importance of prioritizing and sequencing tasks
25:28 - The importance of actively seeking to confirm the impossibility of solutions
30:00 - The value of having a supportive partner or peer to navigate through challenges
34:02 - The choice to be someone who "happens to the world" rather than someone the world "happens to"
37:22 - The importance of providing support and not just offering solutions
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and Roland Frasier dive deep into the power of user-generated content (UGC) and how it can transform your marketing efforts. They share their own experiences and strategies for capturing and leveraging compelling customer stories to build brand credibility, drive sales, and foster word-of-mouth marketing.
Highlights:
"The more people who are talking about you, the better it gets. And this is so mouth at scale, right? And this is exactly it is engineered word of mouth at scale."
"Measuring it is big. Incentivizing it is, you know, is important, but if you don't have any right now, yep, go back and tap the list that you have asked them."
"The key is just to go out there and start generating them. You'll come up with lots of ways to use it. Once you have it."
"Every other marketing channel gets worse at scale. It gets more expensive. It converts less as you widen the top of the funnel."
Timestamps:
00:00 - Introduction
04:18 - The Overlooked Potential of User-Generated Content
08:50 - Applying UGC Across Industries
12:41 - Timing and Nature of the Ask
16:50 - Shifting the Burden with Small Asks
20:06 - Tools and Techniques for Capturing Customer Stories
22:05 - Overcoming Challenges in Implementation
28:23 - Using Customer Stories in Marketing and Sales
41:01 - The Power of Word-of-Mouth Marketing
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
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Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan explore the impact of AI on the business landscape, discussing Gartner's prediction of a 25% drop in search engine volume by 2026 and the implications for traditional search engines like Google. They cover the need for employees to upskill and adapt, as well as the opportunities for businesses to optimize their online presence for AI-powered search. The conversation also touches on China's release of a deep AI algorithm and the potential shift in the global AI landscape, as well as the role of AI in automating complex tasks like CRM migrations.
Highlights:
"People would rather have answers, and they want to say it's what Beza said when he said, I look at not what is going to change tomorrow. I look at what's never going to change. What's never going to change is people want their stuff on time. They want it faster. They don't want to pay for shipping. They want what they ordered in search."
"Unless Google basically fuses Gemini with the Google search engine, which probably wouldn't be a terrible idea, and then make it either ad free for 20 bucks a month, or, you know, with ads for not, I think Google search is going to die, you know, a long death like traditional media has."
"If you're in the SEO business, pivot to Gen AI optimization, if you have a legacy website, find somebody who knows how to optimize for generative AI bots, so that you can get listed there when the time comes."
"I still think the timeline is further out than most, okay, we have a good 10 years of so basically, get those vacations and live those dreams in the next 10 years before you're answering to the machines."
Timestamps:
00:00 - The Rise of AI and the Fear of Obsolescence
00:32 - Technical Difficulties and a Podcast Mishap
04:14 - Gartner Predicts a 25% Drop in Search Engine Volume by 2026
05:42 - China's Release of a Deep AI Algorithm and the Implications
07:35 - Analyzing the Gartner Prediction and the Future of Search
12:37 - The Shift from Traditional Search to Generative AI Solutions
16:10 - Pivoting SEO Strategies for the AI-Powered Future
24:20 - The Copywriter's Embrace of AI and the Impact on Roles
28:50 - AI-Driven Efficiency and the Displacement of White-Collar Jobs
34:49 - The Timeline of AI Disruption and the Need for Upskilling
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
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Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss the concept of "drift" - the insidious ways in which we can unconsciously veer off course from our goals and aspirations. They explore three types of drift: financial drift, strategic drift, and vision drift, and provide insights on how to consciously shift towards your desired outcomes rather than passively drifting. The conversation covers the importance of habits, the costs and investments required to achieve your goals, and the difference between shifting and drifting.
Highlights:
"What gets measured gets managed."
"If I can only work one hour today, what's the one thing I would do?"
"The only remedy that I've ever had goes back to the habits. Am I at least behaving like someone who has those things that I want?"
"I'm going to quit on a good day, and I'm going to quit after I've been trying it for a while."
Timestamps:
00:00 - Introduction
01:22 - The pros and cons of working from home vs. in an office
05:00 - National Quitterâs Day
10:00 - The impact of the holiday break on getting back into the swing of things
13:24 - The concept of "drift" and its three deadly forms: financial, strategic, and vision drift
18:27 - The "upper limit problem" and self-imposed limits on success
23:44 - The importance of habits and their role in achieving your goals
30:00 - Investing in your vision
37:03 - Examples of consciously shifting away from goals
44:48 - The distinction between shift and drift
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
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Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss Elon Musk's unique approach to problem-solving, where he reportedly solves his companies' biggest problems in a matter of weeks. They analyze the pros and cons of Musk's leadership style, including his willingness to make tough decisions and the potential impact on employees. The hosts also explore whether this approach can be replicated by other business leaders.
Highlights:
"He just came in there and went just ape, you know, and kind of gutted everybody who was essentially middle management."
"The fundamental job, the single most important job that any CEO has, is determining what is the company's right next thing."
"I do love the idea of saying, like, we are going to solve this problem in weeks, to say that every single thing that is our biggest problem can always be solved in a singular week."
"If you're a leader, and if you decide that you're going to take on the role of solving a particular problem in your team, I don't think that's necessarily a bad thing, because, frankly, your people probably are above full capacity already."
Timestamps:
00:00 - Elon Musk's Approach to Problem-Solving
01:20 - Musk's Ability to Solve Problems Quickly
03:08 - Identifying the Real Problem
07:03 - Feasibility of Musk's Approach
09:01 -Downsides of Musk's "Demon Mode"
12:38 - The CEO's Role in Determining the Right Next Thing
13:40 - Shortening the Unit of Measurement
15:00 - Empowering Middle Management
20:00 - Communicating the Problem-Solving Approach
26:35 - The Sustainability of Elon Musk's Approach
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
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/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, hosts Ryan Deiss and Roland Frasier discuss a recent article about a CEO who overhauled his company's budgeting process, moving from annual to quarterly cycles and reorganizing teams every 90 days. They explore how this approach could be applied to smaller businesses and share insights from their own "scalable operating system" philosophy.
Highlights:
"Budgets represent the worst of corporate bureaucracy."
"The annual plan is the worst unit of measurement that there is."
"Every 90 days, people can flow between teams, money can flow between teams, and you're working on the most important thing for the next 90 days."
"The organizational structure is just whatever that structure needs to be to support the goals of the company today."
Timestamps:
00:00 - Introduction
05:00 - Comparing the hosts' existing planning process to the quarterly approach
08:05 - Pros and cons of quarterly comprehensive company reorganization
12:41 - How a quarterly team-based approach could work for smaller companies
15:00 - Determining who should decide the team composition and how
20:00 - Outlining the roles of the project lead, core team, and support team
25:00 - Discussing the project lead's authority to reprioritize team members
27:10 - Identifying the different team categories: core, support, and stakeholders
29:31 - Explaining the role of stakeholders in the project review process
31:02 - Final thoughts
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
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/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, hosts Roland and Ryan engage in a lively discussion about their predictions for the business landscape, technology trends, and marketing strategies for the year 2025. They cover a wide range of topics, from the expected surge in M&A activity to the rise of micro-influencers and the decline of traditional trade shows. The conversation provides valuable insights and a glimpse into the future, as the hosts share their perspectives on the winners and losers in the ever-evolving business world.
Highlights:
"I think that the people that don't automate will be big, big losers in the automation category."
"I think the winners are going to be the brands that are willing to do the untrackable, the people willing to do the quote, unquote unscalable."
"I think the people that don't keep up are going to have big challengesâ
"I think the winners are going to be the owners of those businesses who sell at giant multiples to private equity firms that pay too much with other people's money, but then ultimately never have to really be accountable for that."
Timestamps:
00:31 - Welcoming the New Year and Predictions
02:58 - Business Winners and Losers
07:53 - The Rise of Gemini and the Threat to Google Search
12:08 - The Importance of the Internet and Online Presence
17:43 - The Pros and Cons of Subscription Models
23:31 - The Potential Regulation of Social Media
29:24 - The Decline of Apple Products
35:12 - The Importance of First-Party Data and Brand-Building
57:11 - Trends to Watch in 2025
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In todayâs episode, Roland Frasier dives into the concept of turning casual conversations into lucrative business opportunities. Drawing from personal experiences and industry insights, Roland discusses how to make thoughtful connections, earn referral fees, and create value without being pushy. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with advice on building a profitable network.
Highlights:
"Thereâs so much money floating around; you just have to connect the dots."
"Donât hold opportunities hostageâbe a value enhancer."
"You donât need to be an extrovert, just thoughtful and curious."
"Ask one question: âHowâs business?â It can lead to incredible opportunities."
Timestamps:
00:00 - Introduction
01:25 - Conversations to Cash
03:22 - Overcoming Fear of Deals
05:00 - Why holding opportunities hostage backfires
06:35 - The Referral Economy
10:00 - Creating Win-Win Relationships
14:12 - Big Referral Wins
17:35 - Thoughtfulness Pays Off
20:00 - Daily Questions for Success
20:40 - Closing Remarks
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier
https://msha.ke/rolandfrasier/
Connect with me on social:
TikTok: / rolandfrasier
Instagram: / rolandfrasier
Facebook: / rolandfrasierpage
LinkedIn: / rolandfrasier
Subscribe to Roland Frasier
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, we dive into the historical context and evolution of Black Friday, exploring how discounting practices have changed over the years. We discuss personalized marketing strategies, the rise of flexible payment options, and emerging trends in Black Friday offers. Finally, we share actionable recommendations for businesses looking to adapt to these changes.
Highlights:
"Deals are a red ocean. Giving something away totally for free is a blue ocean."
"If you discount your services, you're training people not to buy until those events."
"Flexible payments are becoming essential as consumers are cautious with spending."
"The personalization of marketing has reached a level where offers feel tailored to individual consumers."
Timestamps:
0:00 Historical Context of Black Friday
3:14 Evolution of Black Friday
6:52 Impact of Discounting on Business Practices
12:31 Personalized Marketing and Flexible Payments
18:33 Trends in Black Friday Offers
19:58 Future Strategies for Black Friday
32:56 Final Thoughts and Recommendations
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss the process of setting and achieving ambitious 3-year business goals. They explore overcoming limiting beliefs, building scalable operating systems, and practical strategies for exponential growth. This conversation includes insights into setting audacious targets and evaluating realistic paths to success.
Highlights:
"Three years is the sweet spot for meaningful but predictable growth."
"Pessimists look smart, but optimists get rich."
"Audacious goals push you beyond limiting beliefs."
"Optionality wins wars and business."
Timestamps:
00:00 The Power of 3-Year Targets: Why 3 years is ideal for entrepreneurial companies.
05:39 Challenging limiting beliefs in business growth.
09:40 How internal barriers limit strategic thinking.
14:48 Defining what needs to be true for success.
20:53 Assessing existing offerings and market positioning.
25:45 The importance of targeting your "Goldilocks" client.
29:31 Steps to refine realistic paths to growth.
33:45 Comparing solutions like raising capital or partnerships.
39:06 Streamlining services for focused high-value growth.
46:34 Lessons in thinking bigger and maintaining optionality.
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss share insights on the challenges faced during the acquisition and management of the Traffic and Conversion Summit. They discuss the importance of understanding community dynamics versus content value, the pitfalls of corporate decision-making, and how these factors contributed to the event's struggles.
Highlights:
"If you're going to do acquisitions, you need to be really clear on exactly what it is that you're buying."
"The hardest thing in the world to do is to create a place, but you can lose that way faster than it takes to build."
"You cannot let bean counters make business decisions."
"The consulting firm that advised them not to buy Digital Marketer gave some of the worst advice they probably ever paid for."
Timestamps:
00:00 - Introduction
01:54 - Community vs. Content
08:18 - Pre-Pandemic Sales Struggles
10:00 - Financial Implications of the Pandemic
12:35 - Lessons Learned from the Deal
15:30 - Importance of Community Involvement
17:00 - Consequences of Poor Marketing Decisions
20:15 - The Role of Digital Marketers
22:40 - Strategic Partnerships and Growth Opportunities
25:00 - Reflections on Corporate Culture
28:15 - The Future of Events Post-Pandemic
30:40 - Closing Thoughts on Acquisitions
37:22 - Episode Conclusion
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss cover the story of Traffic & Conversion Summit (TNC), detailing its inception, growth, and eventual sale to Clarion Events. They share personal anecdotes from the journey, discuss strategic decisions that led to the event's success, and reveal the complexities of negotiating a sale. This episode provides a unique look at the behind-the-scenes efforts that transformed a simple event into a major business asset.
Highlights:
"Our goal is not going to be to make a lot of money. Our goal is going to be to have everybody leave saying, Wow, that was the best event I've ever been to."
"It felt like it was getting big and scary. I would have these recurring nightmares of something going wrong at this event."
"The reality is, most events suck. They're just a pitch fest."
"We controlled the programming of the event. So who's going to be on stage, which meant we still got the benefit of the platform of the event for our other brands."
Timestamps:
00:00 - Elevating the Event Vision
02:31 - Introduction to Traffic and Conversion Summit
05:23 - Evolution and Growth of the Event
07:52 - Increasing Production Value and Sponsorship Revenue
11:59 - Sale of the Event to Clarion Events
31:51 - Post-Sale Challenges and Pandemic Impact
35:10 - Reasons for the Event's Decline
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch with your host Roland Frasier. In todayâs episode, we delve into the current state of the luxury market, discussing its decline, consumer behavior changes, and implications for businesses. We examine factors like the pandemic's impact, Gen Z's preferences, and economic realities reshaping luxury consumerism. Join us as we explore what this means for the future of high-end brands and consumer experiences.
Highlights:
"Luxury is hurting; it's an indication of recession."
"Brands like Louis Vuitton made the mistake that Nike made with drop culture."
"The luxury brands are living in inflationary times of 2021-2022, not aligning with today's economic reality."
"If you are truly luxury, you can charge luxury prices, but the market has to agree that you are luxury."
Timestamps:
00:00 - Introduction to Luxury Market Trends
01:48 - Decline of Luxury and Economic Indicators
03:09 - Gen Z's Impact on Luxury Brands
04:39 - Pandemic Effects on Consumer Choices
06:12 - The Lipstick Effect and Consumer Spending
08:13 - Shift in Spending to Experiences Over Goods
10:45 - Real World Luxury Pricing vs. Value Proposition
13:58 - Business Strategies for Adapting to Market Changes
15:17 - Consumer Behavior Lagging Behind Economic Reality
17:53 - The Future of Sit-Down Restaurants and Service Industry
21:20 - Concluding Thoughts on Luxury Market and Business Adaptation
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the intricacies of search marketing versus paid media, exploring how marketing strategies have evolved with technological advancements. They discuss the unpredictability of Google updates, the shift towards social platforms by younger demographics, and the importance of adopting a multi-channel approach in today's digital landscape. Tune in as they share insights on the most effective channels for reaching an audience and why owned media might be more crucial than ever.
Highlights:
"If youâre starting from scratch with marketing, itâs not search marketing Iâd double down on."
"The new model for organic reach should include connection, authenticity, and a surround sound strategy across multiple platforms."
"People are looking for authenticity and consistency in the personalities they follow, not just content."
"As marketing evolves, the channels that once dominated are being overtaken by more agile, targeted, and engaging mediums."
Timestamps:
00:00 - Introduction: The Current State of Search Marketing
02:52 - The Inefficacy of Traditional Search for Nationwide Businesses
05:03 - Shifting Priorities: Paid Media vs. Organic Search
08:24 - The Impact of AI and Generational Changes on Search Behavior
11:05 - The Importance of Multi-Channel Marketing Strategies
14:00 - Connection and Authenticity in Content Marketing
17:00 - Discussing Owned Media and Its Advantages Over Organic Search
20:21 - User Experience and the Shift Away from Traditional Search
23:18 - Reddit as an Emerging Search Platform
26:28 - The Role of Specialized Sites and Social Groups in Niche Searches
27:24 - Conclusion: Future Outlook on Search Marketing
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, we sit down with Craig Siegel, a former Wall Street professional turned motivational speaker and entrepreneur. Craig shares his transformative journey from financial trading to finding fulfillment in helping others achieve their potential through personal development and entrepreneurship. Tune in to discover how Craig's experiences and insights can inspire you to reinvent your career and align your professional life with your personal values.
Highlights:
"Success is more than just making money; it's about finding your purpose and sharing your unique gifts with the world."
"I believe once you have the willingness and step into discomfort, that could be your portal to expansion."
"If you can look up, then you can get up, even if you're in the darkest valleys."
"Playing small is canceled. Consider what else is possible and how."
Timestamps:
00:51 - Introduction
02:06 - Craig's Transition from Wall Street to Entrepreneurship
04:09 - The Initial Draw to Financial Trading
05:42 - The Concept of Reinvention Based on Personal Experiences
09:45 - Addressing Limiting Beliefs
14:57 - Moments of Doubt and Personal Challenges
20:00 - Surprising Personal Discoveries During Reinvention
22:17 - Common Skepticisms and Misbeliefs
26:56 - Upcoming Marathon and Personal Goals
29:36 - How to Connect with Craig and Learn More About His Work
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Welcome to a new episode of Business Lunch! In todayâs episode, we dive into the latest strategic shift at Starbucks, where the company is moving away from discounts and back towards a premium coffee house model. Roland and Ryan discuss the potential challenges of this move, comparing it to similar strategies seen in companies like Domino's and Target. Can Starbucks reclaim its reputation as a high-end coffee brand, or will it fall into the same traps that have plagued many businesses trying to shift positioning?
Highlights:
"Starbucks went from premium to discountâcan they bring back the coffee house vibe?"
"Discounts attracted the wrong customersâStarbucks is now ready to ditch that approach."
"The challenge is, can Starbucks be both premium and everywhere?"
"Loyalty, not discountsâthat's the new Starbucks strategy."
Timestamps:
00:00 - Introduction: Starbucksâ Discount Dilemma
01:09 - Shift to Online and App Ordering: A Retailer in Disguise
04:44 - Problem with Discounts: Attracting the Wrong Crowd
05:50 - A Return to Premium: Starbucksâ New Strategy
06:26 - Roland's Take: Discounts vs. Loyalty Programs
09:23 - Can Starbucks Gain Premium Positioning Again?
12:23 - Case Study: How Dominoâs Pizza Made Its Comeback
15:00 - The Third Place: Rebuilding the Coffee House Vibe
16:15 - How Brands Lose Their Way: Insights for Business Owners
21:31 - Predictions: Will Starbucks Stick to Its Plan?
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: / rolandfrasier
đ¸ Instagram: / rolandfrasier
đą Facebook: / rolandfrasierpage
đź LinkedIn: / rolandfrasier
Subscribe to Roland Frasier đ / @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this session, hosts Roland Frasier and Ryan Deiss dive deep into the nuances of building a cohesive leadership team, the importance of clarity days, and the role of personality tests in enhancing team dynamics. They explore strategic exercises that foster better communication and trust among team members. This discussion is packed with actionable advice on handling conflict, aligning team goals, and the significance of understanding individual communication styles within a team.
Highlights:
"The key is just as a leadership team, you're talking about stuff."
"If you haven't done the five dysfunctions, highly recommend it."
"Consensus kills because it's everybody basically creating what they call artificial harmony."
"Giving people the benefit of the doubt and you will have a happier life and better relationships."
Timestamps:
00:00 - Introduction to Clarity Days and Team Building
01:26 - Roland's Hectic Schedule and the Importance of Team Facilitation
04:16 - Insights on Personality Tests and Team Dynamics
06:36 - The Concept of Clarity Day Explained
10:11 - When to Initiate Leadership Exercises in a Company
13:24 - The Importance of Asking the Right Questions to Co-founders
17:32 - The Role of the CEO in Decision Making and Conflict Resolution
20:04 - Building Trust and Understanding within Leadership Teams
22:57 - The Importance of Regular Team Meetings and Personal Connections
27:29 - The Impact of Personal Wins and Team Cohesion
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to another episode of Business Lunch! In todayâs episode, Roland and Ryan discuss the key differences between building a business for cash flow versus building it for a large exit. They dive deep into whether these two approaches are mutually exclusive, especially for bootstrapped businesses versus those with VC funding. If youâre wondering how to maximize cash flow while preparing for an exit or striking the right balance between reinvesting and taking money out of the business, this episode is packed with insights to guide your decisions.
Highlights:
âIf youâre bootstrapped, you have a lot more flexibility than if youâre funded.â
âA healthy business kicks out large amounts of distributable cash regularly.â
âCash left in a company can lead to bloat and actually slow down growth.â
âExits arenât always what you anticipateâthereâs a lot more to the story.â
Timestamps:
00:36 â Introduction
00:55 â Can you build a business for both cash flow and exit?
01:57 â Insights into the path you pick when seeking VC funding
03:45 â Bootstrapped businesses and the flexibility they offer
09:19 â How excess cash in businesses can lead to bloat
11:35 â Cash flow management strategies: cash flow waterfall and budgeting
12:34 â How VC-backed businesses affect the path to an exit
14:06 â Building reserves for refunds and emergencies in cash-flow businesses
16:20 â Getting regular distributions VS waiting for a big exit
18:54 â Conclusion
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Welcome to a new episode of the Business Lunch podcast! In this episode, hosts Roland Frasier and Ryan Deiss dive deep into the complexities of hiring for executive leadership roles, particularly when you're unfamiliar with the specific function of the role. They discuss practical strategies for identifying and recruiting top talent, leveraging both traditional search firms and AI tools to define roles and refine hiring processes. Whether you're scaling up your business or just starting, this episode offers valuable insights into making strategic hires that align with your company's growth objectives.
Highlights:
"If you achieve any level of scale, you're going to have to hire people that are truly exceptional at those functional roles that you're not good at."
"The very first thing is to determine what is the actual need in the organization and then document what does the person who is going to fill the need look like."
"A good search firm is going to help you significantly."
"You need to tap an outside expert if you don't know anything about the role."
Timestamps:
00:01 - Introduction to Executive Hiring Challenges
01:01 - Welcome and Recap of Recent Activities
01:17 - Post-Event Fatigue and Personal Anecdotes
02:02 - Challenges of Attending a Music Festival Post-Business Event
03:59 - Transition from Personal Recap to Business Discussions
05:11 - Detailed Discussion on Hiring for Unknown Roles
08:09 - Identifying Business Needs and Role Requirements
11:18 - The Value of Leveraging Search Firms and AI in Hiring
15:00 - Discussing Cultural Fit and Defining the Hiring Process
20:00 - Effective Interview Techniques and Utilizing AI for Questioning
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a New Episode of Business Lunch! In this episode, the hosts dive deep into what it means to live intentionally and avoid the most common regrets people face in life. From financial planning to life planning, they explore powerful questions like "What would you do if you had only 5 years left to live?" They also discuss the idea of balancing work with family, the importance of agency over your life, and how to create a legacy you can be proud of. Tune in to learn how to live with purpose and avoid looking back with regret.
Highlights:
"Are you living the life you want, or the one others expect?"
"Money should serve you, not the other way around."
"Happiness is a choice, but too many people forget that."
"If today was your last day, how would you spend it?"
Timestamps:
00:00 â Introduction and reflections on intentional living.
02:39 â Discussing the dangers of low agency and a life spent on autopilot.
04:51 â Reflection on life planning and the importance of pursuing passions.
09:06 â Question 1: "What would you do if you were set for life financially?"
16:55 â Question 2: "How would you live if you had 5-10 years left?"
24:08 â Question 3: "What would you do if you had only 24 hours left to live?"
28:36 â Exploring financial planning vs. life planning: Living with purpose.
31:14 â Reflecting on legacy and how to avoid common life regrets.
34:27 â Making financial decisions with the end in mind.
37:58 â Closing thoughts on living a balanced life and avoiding regret.
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! Today, we dive into the intriguing dynamics between being in 'founder mode' and 'manager mode' within a business. Our hosts, Ryan Deiss and Roland Frasier, engage in a rich discussion about the challenges and strategies of balancing hands-on leadership with the necessity of delegation as companies scale. They explore insights inspired by Paul Graham's article on 'founder mode' and share real-world experiences that highlight the importance of a hybrid approach to management and leadership.
Highlights:
"This is not a problem to be solved, this is a tension that needs to be managed."
"Nobody cares as much about the company as the founder that created it."
"A good founder is a coach to the people they are mentoring."
"If you implement just one or two key insights from any of our sessions into your business, you are bound to see a return on investment much higher than what we could ever charge for admission."
Timestamps:
00:00 - Introduction
04:26 - The scalability and the practicality of a hybrid management mode
07:25 - Maintaining company culture and the dangers of founder dependency
09:34 - The cyclic needs of a business from founder and manager perspectives
12:45 - Shifting from manager to founder mode
16:36 - Micromanagement VS empowering employees
19:15 - The concept and application of skip-level meetings
23:26 - When and how to conduct skip-level meetings effectively
27:11 - Avoiding common pitfalls during skip-level meetings
29:00 - Final thoughts
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss dive deep into the nuances of deal-making. They dissect a real-life business deal they're considering, discussing everything from potential conflicts with partners and how to handle equity distribution to the importance of strategic alignment in business ventures. Join them as they provide valuable insights that can help any business owner or entrepreneur looking to expand through acquisitions or partnerships.
Highlights:
"Opportunities to grow your business come in many forms, whether through acquisition or strategic partnerships."
"The potential conflicts and complexities in deals are what make discussing them so beneficial."
"Handling equity and understanding everyone's value add is crucial in any business deal."
"Every deal has its own challenges and alignment issues, especially when multiple partners are involved."
Timestamps:
00:00 - Introduction
00:58 - Setting the Stage
04:09 - Analyzing Deal Conflicts
08:11 - Strategic Alignments
12:01 - Discussing Partner Contributions
17:06 - Equity and Value Discussions
22:30 - Practical Examples
28:06 - Full-Time Commitment Challenges
34:49 - Closing the Deal
40:07 - Reflecting on the Deal's Complexity
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the critical role that metrics and scorecards play in managing and growing a business. They explore common pitfalls, such as tracking vanity metrics or setting unclear targets, and share insights on how to build a scorecard system that aligns with your business goals. By keeping it simple and actionable, they reveal how businesses can avoid overwhelm and achieve growth, all while holding teams accountable and driving performance. Whether youâre managing affiliates or refining sales processes, this episode offers practical, hands-on advice.
Highlights:
"Tracking vanity metrics is like driving with the wrong mapâyouâll never reach your destination."
"A great scorecard isnât just about data; itâs about telling the story of your business."
"A scorecard thatâs always red is a clear signal: something needs to change."
"Keep it simple: The fewer metrics you track, the clearer your business story becomes."
Timestamps:
00:00 - Tracking the right vs. wrong metrics
01:13 - Ryan's water fast experience and its connection to reset habits
03:48 - The impact of water fasting on health and mindset
07:25 - The importance of downtime for leaders
10:10 - The negative effects of tracking the wrong metrics
13:30 - The challenges of onboarding affiliates
19:11 - Avoiding common scorecard mistakes
21:25 - Simplifying the scorecard-building process
27:28 - The main purpose of scorecards
31:35 - Resources for building effective CEO scorecards
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch with your host, Roland Frasier, featuring guests John and Maria Assaraf. Today, we explore the shift from knowledge-based to wisdom-based roles in the workplace, emphasizing the growing appreciation for experience in a tech-heavy environment. We'll discuss the dynamics of younger bosses leading more experienced employees and share strategies for fostering a culture of mutual learning and mentorship across generations.
Highlights:
"It is truly amazing what can happen when you step out of the day-to-day and spend just a little bit of time surrounded by other powerful business owners."
"Physiologically, 60 may be the new 40, but when it comes to power in the modern workplace, 30 is the new 50."
"We need actual wisdom around so the pendulum in some organizations is shifting back."
"We're equals in learning, and we're equals in getting things done."
Timestamps:
00:00 - Introduction
02:38 - Wisdom Work vs. Knowledge Work
06:50 - Tech and Experience in the Workplace
12:52 - Formalizing Mentorship Programs
18:52 - Implementing Mentorship Programs
25:38 - Hiring and Ageism
31:22 - Actionable Steps for the Audience
33:53 - Conclusion
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan dive into the world of networkingâsomething that many dread but is crucial for business success. They discuss the difference between transactional and relational networking, the importance of curiosity, and how to build genuine connections without feeling forced or awkward. You'll hear real-life examples of what works, what doesnât, and how even self-proclaimed introverts can become great networkers by leading with curiosity and kindness.
Highlights:
"Good networking isnât strategic, itâs curious."
"The best way to approach networking is from a âgo firstâ mindset."
"True networking is about being a good human, not about collecting business cards."
"Networking isnât for saleâdonât cheapen your connections by making them transactional."
Timestamps:
00:00 â Introduction to Networking
02:00 â Why Most People Hate Networking
05:10 â Transactional vs. Relational Networking
08:20 â Curiosity Over Strategy
10:45 â Networking for Introverts
14:00 â Creating Opportunities for Others
17:15 â The Power of Being Generous
20:30 â Building a Trustworthy Network
23:45 â Leveraging Super Connectors
28:30 â Final Thoughts: Becoming a Great Networker
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch with Roland Frasier! Today, we have an incredible guestâSam Khorramian, a visionary entrepreneur and real estate mogul. Sam shares his inspiring journey from humble beginnings to building a multi-million dollar empire in the real estate industry. This episode is packed with actionable insights on scaling businesses, adopting a millionaire mindset, and leveraging massive action to achieve exponential growth. Sam also dives deep into the mindset shifts that propelled him to success, his biggest lessons in leadership, and how to approach risk and opportunity in business. Donât miss this engaging conversation with one of the most successful entrepreneurs in the game!
Highlights:
"Success comes down to taking massive action, not just thinking about it."
"You don't need to be the smartest person in the room, just the one willing to work the hardest."
"The biggest risk in business is not taking one."
"To scale, you must let go of control and trust the process."
Timestamps:
01:45 - Sam's Early Beginnings
05:30 - Taking Massive Action: Samâs Key to Success
08:15 - Millionaire Mindset: How to Think Big
12:00 - Overcoming Fear in Business
15:45 - Scaling Your Business: Tips from Sam
19:20 - Trust and Delegation: Growing a Team
23:00 - The Power of Relationships in Business
26:45 - Navigating Risk and Opportunity
30:10 - Leadership Lessons from Sam
34:25 - Final Thoughts and Takeaways from Sam
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: / rolandfrasier
đ¸ Instagram: / rolandfrasier
đą Facebook: / rolandfrasierpage
đź LinkedIn: / rolandfrasier
Subscribe to Roland Frasier đ / @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In todayâs enlightening discussion, Roland and Ryan delve into the evolving landscape of private equity, particularly highlighting the transition from financial engineering strategies to valuing effective operations within businesses. They discuss the historical context of private equity transformations, the increasing importance of capable operators in business scalability, and the practical implications for entrepreneurs looking to grow or sell their companies in this competitive environment.
Highlights:
"Private equity's evolving: It's less about financial maneuvers and more about real growth through effective operations."
"In the world of buying and selling businesses, the real stars now are the operators."
"If you've got a solid ops team, private equity is going to see that as a huge plus."
"We need to focus not just on engineering finances but on actually growing companies."
Timestamps:
00:00 - Introduction to Private Equity and Business Growth
02:21 - Shifts in Private Equity Focus
04:13 - The Role of Operators in Today's Business Environment
07:24 - Challenges in Finding Valuable Business Deals
11:46 - Validation of New Business Strategies
13:26 - Historical Perspective on Private Equity Strategies
15:34 - Ethical Considerations in Business Acquisitions
18:42 - Competitive Landscape in Private Equity
22:03 - The Need for Effective Business Operations
24:54 - Opportunities for Entrepreneurs in Current Market
28:19 - The Importance of Entrepreneurial Skills in Business
32:04 - Hiring Strategies for Growing Businesses
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into leveraging YouTube for business growth, highlighting strategies that avoid the typical creator grind. They discuss the importance of producing a 'pillar content' video that encompasses the essence of their message and using it as a lead generation tool. They also explore the efficient use of discovery ads to increase content reach without overwhelming content production demands.
Highlights:
"You don't have to post all the time, but you do have to do what they're unwilling to do, which is to spend some advertising dollars."
"We're not purely dependent upon the algorithm to make sure if we ever pause, then it goes away."
"It's truly amazing what can happen when you step out of the day-to-day."
"If you're a business person, you're not a YouTuber, and you're not a creator, and you want to give YouTube a shot... what's the one piece of content you wish everybody saw before they talked to anybody in your sales team?"
Timestamps:
00:00 - Introduction to YouTube Struggles and Strategies
01:52 - The Merit of Consulting and Content Creation
03:53 - Approaches to Social Media and Content Impact
05:57 - Special Event Announcement: Get Scalable Live
10:15 - Detailed Discussion on Content Strategy and YouTube
12:43 - Deciding on Pillar Content for Business
16:22 - Relaunching with Optimized Content
20:00 - Driving Traffic with Discovery Ads
22:24 - Analyzing Budget and Audience Impact
25:28 - Sustaining Business through Strategic Ad Spending
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable Workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! Today, join Roland Frasier and his business partner Ryan Deiss as they unpack the insights and strategies from a recent equity consulting session. In this episode, they delve into their unique approach to consulting for equity, where they not only advise but also implement strategies for significant business growth. They discuss the importance of identifying and solving for the right problems, leveraging their extensive experience to help businesses achieve a substantial return on investment. Whether you're a business owner looking to scale or a consultant seeking to enhance your methods, this episode is packed with valuable takeaways.
Highlights:
"Our goal is to provide at least ten times the return on investment for the companies we consult."
"Much of successful consulting is about asking the right questions."
"You can't read the label from inside the jarâthat's why outside perspectives are crucial.â
"If you're clear on the problem and someone's playbook can solve it, that's a perfect match."
Timestamps:
00:00 - Introduction and Context Setting
04:44 - Explaining Consulting for Equity
09:29 - Starting Points in Consultation
16:07 - The Consultation Process: Listening and Understanding
21:58 - Implementing Solutions: Discovery to Action
26:59 - Managing Stakeholder Pushback and Resistance
31:35 - Narrowing Down the Ideal Customer Profile (ICP)
36:21 - Understanding Levels of Customer Awareness
40:57 - Business Strategy Adjustments and Recommendations
44:38 - Conclusion: Summarizing Key Actions and Steps
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Welcome to a new episode of Business Lunch! Today, hosts Ryan Deiss and Roland Frasier delve deep into the practical applications and the realistic expectations of artificial intelligence in business. They discuss the current state of AI, debunking the hype and exploring its genuine impact on productivity and business strategy. From investment insights to AI's role across various business departments, this episode provides a grounded perspective on what AI truly offers to entrepreneurs.
Highlights:
"AI continues to amaze, it's the investors who are way ahead of the curve."
"The conversation about AI isn't just about the technology; it's about how we're using it to make real business impacts."
"AI isn't just a tool; it's becoming a central player in strategic business planning."
"Implementing AI isn't just an option; it's a necessity for staying competitive."
Timestamps:
00:00 - Introduction: Breaking Down AI's Role in Business
02:09 - Analyzing AI's Financial Impact and Investor Behavior
03:27 - Evaluating AI Against Investor Expectations
07:30 - AI's Evolution in Major Tech Companies
10:15 - Discussion: Where AI Stands in the Hype Cycle
12:35 - Practical Applications of AI in HR and Strategic Planning
17:09 - In-Depth: AI's Integration Across Business Functions
20:45 - Essential AI Tools and Their Business Applications
25:40 - AI's Role in Enhancing Business Creativity and Efficiency
28:42 - Providing 24/7 Customer Service Through AI
30:41 - AI's Potential in Sales and Marketing
34:10 - Final Thoughts: Embracing AI for Business Innovation
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! Today, we dive deep into the nuances of direct response marketing, the importance of knowing your ideal client, and how this understanding transforms your brand messaging. Whether it's discussing the delicate balance between high-end perception and effective market reach or exploring specific strategies for engaging your audience without compromising brand integrity, this episode is packed with insights tailored for both up-and-coming and established businesses.
Highlights:
"You've got to be crystal clear on who your ideal client is."
"Every business under the sun is only ever selling two things: transformation or identity reinforcement."
"If you're not creating that initial attention and turning it into engagement almost immediately, you're going to miss."
"No one test is going to bring down a brand; if it did, your brand was insanely fragile."
Timestamps:
00:00 - Introduction to Ideal Client Clarity
01:00 - Surprise Discussion Topic with Ryan Deiss
03:33 - Examining Marketing Shifts in High-End Brands
07:39 - Historical Advertising Tactics and Brand Evolution
10:12 - Practical Tips on Segmenting Your Audience
15:34 - The Significance of Testing in Marketing
18:18 - Direct Response Advertising in High-End Markets
21:24 - Chanel's Marketing Strategy Analyzed
23:59 - Framework for Assessing Marketing Impact
25:24 - Closing Remarks on Testing and Brand Integrity
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, hosts Ryan Deiss and Roland Frasier dive into the importance of community, especially for entrepreneurs. They discuss the transformational power of getting together in person and how masterminds and advisory boards can significantly impact your business growth. From discussing large-scale entrepreneurship conferences to exploring the nuances between boards of directors and advisory boards, this episode offers a wealth of knowledge on scaling your business through strategic networking.
Highlights:
"Something changes when you're actually there in person; youâre missing out if you don't have that kind of community."
"The magic isn't having a board of directors; it's about having peers that guide you."
"You definitely do better when you have a board of directors, but it's hard to find peers to do that."
"Masterminds accelerate your connectivity much more than anything else you could do."
Timestamps:
00:00 - Introduction and the importance of in-person meetings.
00:44 - Welcome to Business Lunch Podcast.
03:11 - The impact of COVID-19 on business networking.
06:18 - Insights into joining paid groups and the value of exclusivity in networking.
10:55 - Differences between various advisory and directors groups.
17:13 - Personal experiences with masterminds and advisory boards.
23:57 - The concept of a 'deconstructed board' and personalized advice networks.
28:11 - Closing thoughts on choosing the right type of advisory setup for your needs.
33:05 - Episode wrap-up and invitation to the next episode.
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Jesse Jackson, one of his business partners and a successful entrepreneur who has scaled her automotive business to an eight-figure company in just a few years. Jesse shares her journey, the challenges she faced, and the strategies that helped her succeed, including the power of cold outreach and the importance of finding the right business partner. Whether you're interested in acquisitions, the automotive industry, or simply looking for inspiration, this episode is packed with valuable insights.
Highlights:
"You canât help but have a deal arrive in your lap if you commit to cold outreach."
"Iâm a mom of seven, and if I can grow an eight-figure business, so can you."
"Every business problem can be solved with a solid process."
"Youâre not taking something from someone; youâre giving them a gift by buying their business."
Timestamps:
00:35 - Introduction to Jesse Jackson
01:56 - Building an Eight-Figure Business
03:12 - Shifting from Software to Automotive
09:29 - Choosing the Right Business to Buy
16:33 - Raising Capital and Investor Relations
18:43 - Overcoming Challenges in Acquisitions
24:06 - Hustling After Acquisitions
26:55 - Implementing Systems and SOPs
29:49 - Franchising vs. Company-Owned Expansion
35:46 - Final Advice and Encouragement
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In today's discussion, hosts Roland Frasier and Ryan Deiss dive into the nuances of the FIRE (Financial Independence, Retire Early) movement. They explore the philosophy behind early retirement, the potential pitfalls of extreme frugality, and the importance of balancing financial planning with enjoying life in the present. The conversation offers valuable insights on how to approach financial independence without sacrificing the joy of living.
Highlights:
"Life is short and life is longâyou never know which it's going to be."
"What are you retiring to? The most miserable people are those who retire into nothing."
"You can have bothâfinancial independence and a rich life."
"Don't defer joy; balance your financial goals with living fully today."
Timestamps:
00:00 - Core Belief of FIRE
01:03 - Introducing Retirement
02:37 - FIRE Variations
08:26 - Risks of Deferring Life Events
11:13 - Balancing Financial Goals and Enjoyment
13:49 - Having Children and FIRE
18:16 - Advice on How to Do FIRE Right
20:47 - Importance of Meaningful Work
25:27 - Dangers of Retiring from Hate
27:34 - Conclusion and Wrap-up
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss have a discussion about the genius behind Duolingo's marketing strategies. From the brand's bold use of emotional blackmail to keep users engaged to the fine line between effective persuasion and manipulation, this conversation unpacks the lessons that all marketers can learn. Discover how to balance brand personality, customer retention, and ethical marketing, with insights drawn from one of the most successful language learning platforms in the world.
Highlights:
"The best marketers and businesses lead, even when it means taking arrows."
"Is it unethical to manipulate your audience if it serves their best interests?"
"Duolingo's brilliance lies in making you feel like youâve failed â in the best way."
"A brandâs personality can make or break its connection with customers."
Timestamps:
00:00 The Power of Leadership in Marketing
01:04 Welcome and Catch-Up
02:09 Duolingoâs Unique Brand Personality
05:35 The Ethics of Manipulative Marketing
10:16 The Fine Line Between Encouragement and Manipulation
16:08 Defining Success for Your Customers
20:37 Guilt and Shame in Marketing
24:47 Earning the Right to Push Your Customers
29:14 Differentiating Your Brandâs Personality
35:45 Applying Duolingoâs Tactics to Your Business
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this session, we dive into the complexities of tax management and business scaling with John Briggs, a tax expert and business strategist from Insight Tax. John shares his journey from struggling with traditional employment to building a thriving business that helps entrepreneurs navigate the intricate world of taxes. Roland Frasier, your host, explores Johnâs insights on operational efficiency, the impact of proper entity selection, and strategic hiring practices that can propel a business forward.
Highlights:
"Owning a business made more sense through the trial of hard knocks."
"By being smarter with processes, you can actually work less."
"Our first project with robotic process automation... will save us a significant amount in labor costs."
"Structure is a big issue... making sure they understand how expenses work is the biggest opportunity."
Timestamps:
00:00 - Introduction
02:53 - Insight Tax and the Entrepreneurial Mindset
05:25 - Transitioning from Employment to Entrepreneurship
08:25 - The Evolution of Insight Tax and Operational Efficiency
13:14 - Implementing Robotic Process Automation
16:06 - Scaling the Team from 30 to Over 200
20:02 - Strategic Partnerships and Business Growth
23:34 - Publishing the 3.3 Rule and Insightful Insights
28:11 - S Corp Benefits and Reasonable Compensation Strategies
31:33 - Exploring Deductions: Ordinary and Necessary Expenses
34:22 - The Misconceptions of Tax Deductions in Digital Marketing
37:53 - The Line Between Business and Personal Expenses
40:00 - Closing Remarks and Further Resources
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! Today, Roland Frasier sits down with his longtime friend and business partner, DeAnna Rogers. Together, they discuss DeAnna's journey of overcoming fear to successfully acquiring and growing businesses. Through candid insights and personal anecdotes, DeAnna reveals the challenges and triumphs of her entrepreneurial path, and the crucial role of mindset in achieving success. Whether you're an aspiring entrepreneur or a seasoned business owner, her story will motivate you to step out of your comfort zone and seize opportunities. Tune in for a dose of inspiration and actionable advice!
Highlights:
"When you believe in something, and you want it, and you're passionate about it, then you'll do it. You'll live it."
"You have to be passionate and excited. When they see that you believe in yourself, then they know youâll believe in them."
"It's all about mindset. The confidence to do it comes from just getting out there and doing it."
"Opportunities are everywhere if youâre curious, observant, and ready to connect."
Timestamps:
00:00 - Introduction
01:49 - DeAnna's Story
04:25 - DAanaâs First Business Acquisition
07:02 - Food Truck Park Deal
12:16 - Consulting for Equity
19:31 - How DeAnnaâs Event Management Skills Translated into Growth.
22:26 - Confidence and Personality in Business Deals.
29:49 - DeAnnaâs Venture into an Accounting Business.
34:12- How DeAnna Strategized her Business Acquisition Deals.
41:14 - DeAnna's Advice on Overcoming Mindset Barriers
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: / rolandfrasier
đ¸ Instagram: / rolandfrasier
đą Facebook: / rolandfrasierpage
đź LinkedIn: / rolandfrasier
Subscribe to Roland Frasier đ / @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss discuss the real-life challenges of entrepreneurship, personal growth, and finding that elusive work-life balance. They emphasize the importance of maintaining non-work activities for a fulfilling life. Discover practical strategies for financial resilience, the power of fresh perspectives in business, and the myth of work-life balance. Tune in for an honest conversation that goes beyond the usual âeverything's greatâ facade and provides actionable advice for thriving in both business and life.
Highlights: "Anybody who, when you ask them like, 'Oh, how's it going?' If they're always like, 'great,' you're probably not that close to them."
"It's very possible to be self-employed or start a business from scratch and still have a family life. You will work differently than a nine to five typical job."
"There's a big difference between being an entrepreneur and being self-employed. You have to be responsible for the allocation of your time."
Timestamps:00:00 - Real Talk on Entrepreneurship
00:18 - Reflecting On New Year's Resolutions
01:14 - Honest Conversations
02:10 - Cash Reserves Strategy
03:31 - Operating Expenses Reserve
06:26 - Andy Jassy's Leadership at Amazon
09:10 - Setting a Rallying Theme
11:07 - Metrics and Goals
12:34 - Work-Life Balance Myth
15:27 - Time Management for Entrepreneurs
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! Today, weâre looking back at some of Roland Frasier and Ryan Deissâ discussions. They cover the Hermes anti-trust allegations, Alex Hormoziâs content creation experiment, and Jeff Bezosâ thoughts on the myth of work/life balance and how it could be harmful to workers and business owners alike.
Highlights:
"Jeff Bezos says that work life balance is a âdebilitating phraseâ and that work and life are actually a circle."
âIt's actually significantly less expensive to buy a Birkin in Hermes than it is to buy one on the secondary market."
âThe grind of going out there and producing tons and tons of content just to grow the audience. If you're doing this as a business owner, not as a celebrity, not as an entertainer, if you're doing this to grow your business brand, it just wasn't worth it.â
Timestamps:
00:00 - Intro
00:15 - Discussing the Hermes Birkin Bag Lawsuit
01:43 - Analyzing the Legality of Hermes' Sales Practices
04:46 - Alex's Shift to Educational Content
05:45 - The Challenges of Chasing Views vs. Quality
07:22 - Turning Off Alex's Content Due to Irrelevance
08:52 - Bezos on Work-Life Balance as a "Debilitating Phrase"
09:12 - Bezos' Perspective on Work and Life as a "Circle"
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss key strategies for maximizing business efficiency and fostering innovation. Drawing lessons from Amazon's turnaround under Andy Jassy, they explore actionable insights that can be applied to businesses of all sizes, from small startups to large enterprises. Tune in to learn about the importance of process mapping, streamlining operations, and balancing innovation with operational efficiency to drive profitability and growth.
Highlights:
"What gets measured gets managedâif you don't know the process, you can't improve it."
"The CEO at scale is fundamentally the chief communications officer."
"You can optimize only after you visualize; mapping out your processes is the first step to improvement."
"Creating a safe space for employee ideas is crucial for fostering an innovative company culture."
Timestamps:
00:00 - The Importance of Process Mapping for All Business Sizes
01:03 - Case Study: Amazonâs Turnaround
04:42 - Streamlining Operations
07:08 - How to Access Resources on BPO
10:24 - The Role of CEOs in Quality Control and Oversight
16:09 - Encouraging Innovation Among Employees
18:39 - Business Strategies in a Post-Pandemic World
22:19 - Personal Touch in Leadership During Transition Periods
27:23 - Communicating Effectively as a CEO
32:37 - Conclusion
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a New Episode of Business Lunch! This episode is all about the transformative leadership strategies employed by Andy Jassy, the CEO of Amazon, after taking over from Jeff Bezos. Roland and Ryan explore the significant measures Jassy implemented to steer Amazon towards renewed profitability and operational efficiency, discussing both the benefits and potential pitfalls of these changes. The episode also emphasizes the importance of embracing frugality, the power of a fresh perspective, and the critical role of engaging with stakeholders.
Highlights:
"The power of a fresh perspective can't be underestimated."
"Frugality is a campaign of efficiency, not just cost-cutting."
"Engaging with shareholders can prevent blind trust and ensure transparency."
"Every business from time to time needs to reevaluate its expenses."
Timestamps:
00:43 - Welcome and Introduction
20:62 - 4th of July Weekend Stories
05:06 - Transition to Business Topics
07:32 - Andy Jassy's Fresh Perspective
10:20 - Importance of Themes and Metrics
13:54 - Embracing Frugality and Efficiency
18:21 - Innovation and the Risk of Over-Cutting
25:00 - Role of Everyone in Innovation
31:17 - Engaging with Shareholders and Investors
37:06 - Summary and Parting Thoughts
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss tackle the controversial topic of 'shadow standards' in the workplace. They explore the ethics and implications of employees outsourcing their own jobs to other workers, often in other countries, without their employers' knowledge. The discussion touches on the legal, ethical, and practical ramifications of this growing trend and offers insights into how both employees and employers can navigate this complex landscape.
Highlights:
"Employees are outsourcing their jobs, effectively becoming mini-agencies themselves."
"Is it deceptive if you wouldnât proudly announce what youâre doing?"
"Good employers will always support efficiency and innovative ideas."
"Outsourcing your job without transparency is setting yourself up for liability."
Timestamps:
00:00 - Introduction
01:12 - The Great Resignation and Quiet Quitting
02:49 - Ethical Dilemma: Outsourcing Personal Jobs
05:30 - Employer Perspective on Shadow Standards
08:49 - Legal and Security Implications
12:19 - Hypocrisy and Exploitation in Shadow Work
14:41 - Building a Team Ethically and Transparently
18:35 - Crucial Policies and Handbook Updates
20:31 - Encouraging Transparent Efficiency
23:02 - The Problem with Shadow Work
24:37 - The Value of High-Level Employees
30:55 - Conclusion and Takeaways
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! Today, Roland Frasier is joined by the renowned network marketing expert, Eric Worre. In this episode, Eric shares his incredible journey from starting in network marketing at 23 to becoming a successful entrepreneur, coach, and mentor. He discusses the rise of social media, the importance of building a personal brand, and the value of community in network marketing. Eric also reveals insights into his decision to build a $25 million studio and his plans for the future. Get ready for an inspiring conversation filled with valuable lessons for entrepreneurs and business enthusiasts alike.
Highlights:
"Network marketing can't really be understood from the outside; it has to be experienced."
"The gift of desperation is one of the greatest gifts you could have."
"Whoever talks to the most people wins."
"If you're not making money and you have this [smartphone], it's on you."
Timestamps:
00:00 - Introduction to Eric Worre and His Journey
03:33 - The Impact of Social Media on Network Marketing
08:00 - Building the Network Marketing Pro Brand
12:00 - The Importance of Risk Tolerance in Business
16:25 - Finding the Right Rooms for Growth
20:50 - Utilizing Network Marketing as a Distribution Channel
27:34 - Emotional Strength Required for Network Marketing
31:26 - Developing a Personal Brand in Network Marketing
36:32 - Building Community from Scratch
38:28 - How to Connect with Eric Worre
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss essential strategies for businesses to not just survive but thrive during economic downturns. They cover topics such as diversifying revenue streams, reducing debt, leveraging AI, and much more to ensure your business remains resilient and profitable.
Highlights:
"Investing in technology can cut costs and boost efficiency."
"Strengthen your customer relationships; they're your most valuable asset."
"Always be upskilling your employees to enhance their value."
Timestamps:
00:00 - Diversifying Revenue Streams: The Smart Way
01:17 - Introduction and Current Business Climate
02:28 - Economic Shifts and Business Adjustments
05:00 - Indicators of Economic Recession
06:14 - Building Cash Reserves for Stability
08:08 - Reducing Debt to Free Up Cash Flow
10:14 - Reassessing and Prioritizing Expenses
17:11 - Leveraging AI for Cost Reduction
18:54 - Upskilling Employees for Greater Efficiency
27:41 - Acquisitions as Growth Opportunities
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! In today's episode, we dive deep into the critical challenges of lead conversion, exploring how businesses can shorten sales cycles and improve conversion rates. Roland and Ryan share their latest insights and strategies, focusing on the power of pillar content and effective follow-up techniques. They discuss real-world data and experiences, revealing what works and what doesn't in today's competitive market. Whether you're in B2B or B2C, selling products or services.
Highlights:
"The faster we followed up, the less it made a difference; itâs the quality of engagement that counts."
"Differentiation is key â without a compelling offer, you're just another option on a crowded shelf."
"What is the one piece of content that you wish everyone would see before making a decision? Thatâs your pillar content."
"We found that the ungated content on YouTube drove more qualified leads than traditional methods."
Timestamps:
00:00 - The Challenge of Differentiation
01:13 - Welcome and Introductions
04:45 - Achieving Top 200 Podcast Status
05:50 - Slow Growth and Sales Data Insights
10:00 - Consumer Skepticism and Marketing Claims
17:28 - Testing Speed to Lead and Volume
20:00 - Importance of Pillar Content
28:27 - Step-by-Step Implementation
34:32 - Optimizing Lead Follow-Up
39:57 - Final Thoughts and Call to Action
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch with hosts Roland Frasier and Ryan Deiss. In this episode, we discuss the importance of shifting from a victim mentality to taking active control of oneâs life and reflect on powerful commencement speeches by Nora Ephron, Kurt Vonnegut, and Steve Jobs, extracting timeless wisdom applicable to todayâs socio-political climate.
Highlights:
"You are the person that needs to make the change in your life. It's how we deal with the things that happen to us that empower us."
"Remembering that you're going to die is the best way I know to avoid the trap of thinking that you have something to lose."
"Our whole world right now feels very punishment-based, not ameliorative like how do we make it better."
Timestamps
00:00 - Introduction
00:42 - Itâs graduation season.
01:21 - The value of commencement speeches
02:06 - Reflection on powerful commencement speeches.
02:45 - Nora Ephron's speech at Wellesley College.
04:30 - The core plot of every great story.
04:51 - Kurt Vonnegut on living without vindictiveness.
05:48 - Maturity and letting go of the need to settle scores.
07:32 - The importance of grace and support over punishment.
09:02 - Steve Jobs' speech.
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable Workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch. In todayâs episode, we dive into the unorthodox management styles of tech titans like Jeff Bezos and Elon Musk. From vacation policies that gauge scalability to the famous two-pizza rule, uncover how these leaders shape their companies in ways that defy the norm.
Highlights:
"Itâs about breaking that habit of just wanting to stay in that cycle of work because itâs also good to separate yourself from it."
"If youâve got 100 people and youâve got ten 10-person teams, I like that because then the teams can be competitive and be held accountable to each other."
"Leadership is ultimately about saying 'This is the hill weâre going to take; you need to march in that direction.'"
Timestamps:
00:00 - Introduction to Management Styles
00:45 - Start of the Episode
02:12 - The 30-Day Vacation Metric
04:20 - Unorthodox Management Philosophies
05:38 - The Two-Pizza Rule
06:01 - Team Performance
07:15 - Hierarchical Team Management
08:50 - Comparing Management Styles
10:00 - The Role of Middle Management
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! Today, we dive into a topic that's critical for every business owner and entrepreneur: accounting and finance. We'll explore how to make financial data work for you, ensuring it provides the insights needed to make informed decisions. Join us as we discuss practical tips, personal stories, and strategies to bridge the gap between raw financial data and actionable business insights.
Highlights:
"As an entrepreneur, it's crucial to ensure your financial data is not just reported but truly understood and actionable."
"The difference between helpful and unhelpful financial data can make or break your decision-making process."
"Entrepreneurs must demand financial reports that reflect realistic projections, not just worst-case scenarios."
"If your financial reports are depressing, it's time to change the narrative and include projections for success."
Timestamps
00:00 - The importance of understanding financial data.
01:03 - Challenges and misconceptions about accounting.
04:14 - The impact of daily financial reports
06:38 - Entrepreneurial optimism and conservative financial reporting.
09:27 - Balancing realistic financial reporting with positive entrepreneurial outlook.
13:37 - The importance of getting accurate financial data
16:13 - The necessity of purging unhelpful data and reports regularly.
18:31 - Transitioning from cash-based accounting to accrual-based accounting
24:54 - Dealing with financial reporting changes and the impact on perceived profitability.
31:45 - Strategies to structure financial reporting that empowers business growth.
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss walks us through the ins and outs of managing business finances. He explains the potential pitfalls of keeping more than a month's worth of operating expenses in the account. He explains how that can lead to complacency and unnecessary spending. He also explains how business can cover unexpected events and tricky payroll situations, like those pesky months with three payroll cycles or prepaying for holidays. We go beyond the glamor of being an entrepreneur to the real details behind the scenes.
Highlights:
"We're very big on lifestyle and freedom and all those kinds of things. But it's also important to acknowledge that it's not a perfect situation very often."
"There are times when things are absolutely amazing. And there's times when things could frankly be a hell of a lot better. And I think that's called life. I think that's called entrepreneurship"
"If we're buying a business, I hate the agreement part. I love negotiation and strategy. But when it comes to reading a 75-page document, I just absolutely can't stand it."
Timestamps:
00:00 - Operating Account Insight
01:15 - Personal Calendar Reflection
02:15 - Acknowledging Imperfections
03:15 - Loving Strategy but Hating Legal Work
06:52 - The Reality of Entrepreneurship
07:39 - Cyclicality in Business
08:54 - Handling Excess Profit
10:20 - Minimum Operating Reserve
10:37 - Importance of Operational Cash
10:44 - Prepaying Payroll Challenges
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier
https://msha.ke/rolandfrasier/
Connect with me on social:
TikTok: / rolandfrasier
Instagram: / rolandfrasier
Facebook: / rolandfrasierpage
LinkedIn: / rolandfrasier
Subscribe to Roland Frasier
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch. Today, we discuss practical strategies to navigate economic slowdowns, particularly during summer. They share insights on creative marketing, leveraging internal resources, and maximizing downtime. Whether you're experiencing a seasonal dip or a broader economic challenge, this episode is packed with actionable advice to keep your business thriving.
Highlights:
"The quickest way to drown out negativity is with an abundance of positivity."
"The Lord puts you into these situations knowing you can handle them. It's a test."
"Hard makes you resilient. Soft and easy doesn't make you resilient."
Timestamps:
00:00 - Introduction
02:30 - Current Economic Trends
05:00 - Seasonal Slowdowns
10:00 - Strategies to Combat Slowdowns
15:00 - Leveraging Internal Resources
20:00 - Creative Marketing Ideas
25:00 - The Importance of Not Panicking
30:00 - Enhancing Offers and Bundles
35:00 - Acquisition Opportunities
40:00 - Long-Term Planning and Testing
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch, Ryan Deiss and I dive deep into the concept of work-life balance. Is it a myth, a circle, or a harmonious blend of both? Get ready for a candid discussion filled with insights, personal anecdotes, and practical advice on how to achieve harmony in both work and life. Whether you're an entrepreneur, a business owner, or anyone striving for a better balance, this episode is packed with valuable takeaways to inspire you.
Highlights:
"There's plenty of work that I don't necessarily enjoy in the moment. But I'm glad that I did it when it's done. It's like exercise.""If you can get your work life to where you enjoy half of it, that's amazing. Very few people ever achieve that.""We're always living, I think, in extremes. I'm at my best when I'm working really, really, really hard, and then I'm in extreme rest and play mode."Timestamps:
00:00 - The Exercise of Work
00:50 - Welcome and Introduction
01:15 - Jeff Bezos' Take on Work-Life Balance
01:41 - Impact of Work on Home Life
03:08 - Immersing in Work and Play
04:21 - Work-Life Harmony
05:35 - Defining Happiness in Work and Life
06:03 - Parenting Analogies and Work
07:14 - The Spectrum of Enjoyment in Work
09:23 - Blessed Work: Enjoying Your Job
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier
https://msha.ke/rolandfrasier/
Connect with me on social:
TikTok: / rolandfrasier
Instagram: / rolandfrasier
Facebook: / rolandfrasierpage
LinkedIn: / rolandfrasier
Subscribe to Roland Frasier / @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Join Ryan Deiss and I in this enlightening episode of Business Lunch, where they delve into the often-overlooked yet crucial topic of accounting and finance. We discuss how entrepreneurial optimism can clash with the harsh realities of financial reporting. Learn how to navigate these challenges and foster a productive relationship with your CFO to ensure your company's financial health.
Highlights:
"You've got to be incredibly optimistic to be an entrepreneur. It's about walking very thin ropes without a net."
"If it's only doom and gloom, itâs incredibly depressing and inaccurate. We need a balance between optimism and realistic financial reporting."
"Support the team you've got to get the results you need, or you need a different team."
Timestamps:
00:00 - Entrepreneurial Optimism vs. Financial Realism
01:05 - Introducing the Topic
02:37 - Impact of Changing Accounting Methods
03:17 - The Problem with Depressing Financial Reports
05:00 - Changing the Financial Reporting Process
05:12 - Importance of Accurate Financial Reporting
09:38 - Avoiding Obstacles, a Common Entrepreneurial Pitfall
10:00 - Support Your Team, or Change It
10:29 - Frustrations with Unimplemented Solutions
11:15 - The Role of Leadership in Financial Health
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: / rolandfrasier
đ¸ Instagram: / rolandfrasier
đą Facebook: / rolandfrasierpage
đź LinkedIn: / rolandfrasier
Subscribe to Roland Frasier đ / @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch, Ryan Deiss and I dissect the recent hype surrounding two new AI-powered gadgets - the Humane AI pen and the Rabbit. Both products promised to revolutionize our lives with features like real-time feedback and enhanced productivity. However, reviews have been scathing, exposing the devices as clunky, unhelpful, and ultimately a letdown. We delve into the challenges of launching new hardware products in a crowded market and explore the dangers of overpromising and failing to deliver, highlighting how a great marketing campaign can backfire if the product itself isn't exceptional.
Highlights:
"The people are not stupid long term, we're all a little stupid short term from time to time."
"It's a game of replacement, not enhancement."
"The better you are at marketing, the better your product better be.â
Timestamps:
00:54 - Introduction
02:36 - Memorial Day
05:26 - AI Devices and Hype
07:17 - The Future of AI Gadgets
12:24 - Apple Vision Goggles
14:21 - Lessons Learned
16:30 - Nobody Wants More Stuff
17:32 - Rabbit Using Chat GPT
23:10 - Marketing Lessons (and Mistakes)
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: / rolandfrasier
đ¸ Instagram: / rolandfrasier
đą Facebook: / rolandfrasierpage
đź LinkedIn: / rolandfrasier
Subscribe to Roland Frasier đ / @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Launch! Ryan Deiss and I explore the critical importance of personal branding. We share our experiences with launching Scalable. We discussed how the lack of a personal brand initially hindered our success and how consumers connect more with real people than faceless companies. Through engaging stories and practical tips, we explain how building a strong personal brand can enhance trust, foster loyalty, and drive business growth.
Highlights:
"You've got to have a personal brand associated with any product or service that you're launching."
"The exact same message and the exact same offer dramatically outperformed once we added a personal touch."
"Your personal brand is your ambassador to the world, telling your story and connecting with your audience."
Timestamps:
03:15 - Launching Scalable Without a Personal Brand
06:45 - Why Personal Branding is Essential
09:30 - Lessons Learned from Scalable's Journey
12:00 - Building Trust and Connection
14:15 - Strategies for Creating a Personal Brand
16:30 - Overcoming Resistance to Personal Branding
18:45 - Real People vs. Faceless Brands
21:00 - Personal Branding Beyond Business Owners
23:30 - Final Thoughts and Resources
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! Today, Iâm joined by Ryan Deiss, Matt Gray, and Ryan Frasier to dive into the latest breakthroughs in AI technology. This episode dives into the world of Artificial Intelligence (AI) and its potential to revolutionize music creation. We explore how AI can generate entire songs based on simple prompts, pushing the boundaries of artistic expression.
Highlights:
"I think humans will always pay to watch other humans do human work; we'll always find that more interesting and valuable."
"The ability to give it a URL and it spits out a bunch of ads, even if they're not great, means our team isnât starting with a blank page."
"If you bring amazing ideas, you're no longer restricted by mechanical movement or in-depth technical knowledge; you just need to be able to bring the ideas."
Timestamps:
00:00 - Introduction to AI in Music
02:14 - Professional Voice Cloning with 11 Labs
04:08 - AI-Generated Music Examples
07:23 - Implications for Creators
09:33 - AI as a Co-Creator
10:40 - Future of AI Assistants
12:12 - Innovations with HeyGen
14:09 - Consolidation of AI Tools
15:00 - Introducing the Roland Brain
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: / rolandfrasier
đ¸ Instagram: / rolandfrasier
đą Facebook: / rolandfrasierpage
đź LinkedIn: / rolandfrasier
Subscribe to Roland Frasier đ / @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I dive deep into the art of creating effective offers and adapting sales strategies for different business models. From navigating the challenges happening because of rising ad costs to understanding the nuances of sales motions, we share valuable insights and practical tips. Whether you're selling high-ticket items or aiming to optimize online conversions, this episode is packed with advice to help you convert successfully .
Highlights:
"Sales motion impacts offer structure."
"Youâve got to say at what point in this process do we get agreement on the problem? Because thereâs got to be problem agreement before anything else."
"If you can understand levels of awareness, you understand probably 80% of what you need to know to be really good at sales and marketing."
Timestamps:
00:00 - Problem Agreement
04:05 - Shifting Sales Strategies
05:07 - Sales Motion and Offer Structure
07:30 - Ad Cost Challenges
10:00 - Sales Assist and Sales Function
11:45 - Levels of Awareness
13:20 - Problem Awareness to Solution Awareness
14:40 - Crafting Effective Lead Magnets
15:50 - Adapting to Market Changes
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: / rolandfrasier
đ¸ Instagram: / rolandfrasier
đą Facebook: / rolandfrasierpage
đź LinkedIn: / rolandfrasier
Subscribe to Roland Frasier đ / @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I discuss the current challenges and opportunities in real estate and the contrasting landscape of business investments. Tune in to gain a deeper understanding of how market conditions are influencing investment decisions in real estate and business, and what strategies might be most effective in today's economic landscape.
Highlights:
"It's like illegal waterboarding to get approved for a loan for real estate these days."
"You're competing against a retail buyer... They just need a roof over their head."
"I am having a hard time finding real estate that makes sense to do. And I'm not having any problem at all finding business deals to do."
Timestamps:
00:00 - T Real Estate Debt and Tax Benefits
04:01 - Increased Interest Rates in Real Estate
05:02 - The New Normal in Market Pricing
06:08 - Where to Invest Today
06:58 - The Process of Securing Loans
09:23 - Business Deals in a Tight Real Estate Market
10:00 - The Long-term Viability of Real Estate Investments
12:04 - Real Estate and Beyond
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: / rolandfrasier
đ¸ Instagram: / rolandfrasier
đą Facebook: / rolandfrasierpage
đź LinkedIn: / rolandfrasier
Subscribe to Roland Frasier đ / @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch. In todayâs episode, Ryan Deiss and I dive deep into some more nuances of content creation in today's digital age. Weâll talk about finding the balance between maintaining audience engagement and avoiding content fatigue. Join us for a fresh perspectives on managing your content strategy effectively without overwhelming your audience or yourself.
Highlights:
"If you're chasing everybody then you know, you're going to maybe even turn off your core audience"
"If you produce great content, then your audience will tell other people about it, and people will find you."
"The whole way that you're missed is you're there, you leave, and then you come back again at some point."
Timestamps:
00:00 - Content Creation Challenges
01:09 - The Downside of Overproduction in Content
04:26 - Discussing Creator Burnout and Audience Fatigue
07:53 - Practicality of Content Quantity vs. Quality
09:18 - Lessons from Influencers on Audience Retention
11:28 - Evaluating Target Audiences and Content Relevance
16:22 - Strategy Shifts in Content Production
20:31 - Creating Impactful Content Without the Grind
26:26 - Benefits of Intermittent Content Release
31:01 - Paid Promotion and Consistency in Content
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: / rolandfrasier
đ¸ Instagram: / rolandfrasier
đą Facebook: / rolandfrasierpage
đź LinkedIn: / rolandfrasier
Subscribe to Roland Frasier đ / @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch. Is your social media strategy stuck on repeat? Letâs talk about why your social media strategy needs a makeover. Join Ryan Deiss and me as we dissect the latest social media trends. Forget the follower frenzy - we're going to discuss why engagement might not be the golden ticket anymore. Discover how savvy businesses are shifting gears, focusing on private interactions, and thriving in the new social media era. Learn how to adapt your strategy for success, because in this episode, we're serving up actionable tips to help you navigate the ever-changing social media world.
Highlights:
"It's fascinating, isn't it? The idea is not to try to do it yourself. Your idea is not to do it by yourself."
"So what we're seeing is that social media I think people are starting to realize that if I post and I'm a nobody nobody's gonna see it. So what's the point?"
"You ain't that good. So you're probably not going to win organically especially in a post follower world when this whole game is no longer about build followers."
Timestamps:
00:00 - The Shift in Social Media
00:47 - Welcome and Introduction
01:46 - Engagement vs. Readership
03:30 - The Misconception of Engagement
05:15 - Social Media for Web Traffic
07:28 - The Challenge of Content Creation
09:05 - Evolution of Social Platforms
10:00 - The Middle Influencer Dilemma
18:33 - The Dual Role of Social Media
26:49 - Future of Social Media Platforms
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss shares his experiences and lessons from transitioning his company to remote work. Discover the strategies that helped me and him optimize team performance in a remote setting and the critical decisions that shaped their work culture. This episode is a must-listen for anyone navigating the complexities of remote work or considering such a transition.
Highlights:
"Optimize for the team, not the individual. That's what a company has to do."
"We had to tell everybody you're no longer allowed to come back into the office unless you're coming in here for a team meeting planning purpose."
"We need to get back under the same roof occasionally because when we do, we get more work done in a couple of days than we would in a month just by being in the same room."
Timestamps:
00:00 - Remote Work Challenges
03:40 - Discussing Dell's New Work Policy
06:08 - The Efficiency of Remote Work vs. In-Person
09:09 - Digital Marketer's Shift to Remote Work
10:25 - Defining Company Policy on Remote Work
13:27 - The Transition from Hybrid to Fully Remote
15:52 - The Importance of Leadership Proximity
17:48 - Maintaining Culture in a Remote Setting
18:09 - Key Takeaways from Moving to Remote Work
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I dive into the drama behind Birkin bags and the exploration of the lawsuit against Hermès. This episode isn't just about luxury handbags; it's about the fascinating intersection of marketing, exclusivity, and antitrust issues. This discussion will quench your thirst for knowledge about the Birkin drama. You'll learn the strategies that make brands desirable and the challenges that arise from exclusivity in today's competitive market. Don't miss this episode that unpacks a high-profile lawsuit and dissects the secrets of luxury brand success!
Highlights:
"It's not about having the bag; it's about being worthy of the bag."
"Luxury is not a product; it's a pathway."
"Exclusivity doesn't just add value; it defines it."
Timestamps:
00:00 - Introduction: The Hermès Lawsuit Overview
00:58 - Birkin Bags: Luxury or Antitrust Issue?
02:27 - Legal Insights on the Birkin Lawsuit
04:03 - Is Hermès' Strategy Anti-Competitive?
05:00 - Discussing Tying Arrangements in Luxury Sales
06:47 - Lawsuit Details: Birkin Buying Criteria
09:09 - Personal Anecdotes: Buying Birkin in Store
13:09 - The 'Birkinification' of Business Models
16:55 - Hermès' Recycled Leather Initiative in Paris
19:20 - Broader Implications for Business and Marketing
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Ditch the cubicle, fire up your hustle! This episode of Business Lunch serves up a sizzling recipe for entrepreneurial success. Forget dry talks about perseverance â we're diving deep into the secret sauce of passion! Join us as we unlock the power of combining your burning desire with unwavering grit. Whether you're new to the business world or a pro looking to reignite the spark, this episode is here to help you overcome hurdles, turn your passion into profit, and stay fired up even when the going gets tough. Get ready for actionable advice, inspiring stories, and a healthy dose of "you-got-this" motivation!
Highlights:
"Success is not just about what you accomplish in your life, it's about what you inspire others to do."
"Facing challenges is inevitable, but giving up is optional. It's your choice to rise and push forward."
"Passion fuels perseverance, and together they can overcome the highest of hurdles."
Timestamps:
00:05 - Introduction to Passion and Perseverance
02:15 - The Genesis of a Business Idea
04:20 - First Challenges and Overcoming Them
07:35 - The Role of Passion in Sustaining Momentum
10:50 - Strategies for Staying Motivated
13:45 - Learning from Failures
17:30 - Building a Supportive Network
22:10 - Key Milestones in Business Growth
25:40 - Advice for Young Entrepreneurs
29:55 - Looking Forward: Future Goals and Aspirations
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new epiosde of Business Lunch. In this episode, we dive deep into the entrepreneurial journey of Robin Alex, co-founder of High Level, an AI-powered all-in-one CRM platform. Discover how a childhood business enthusiast evolved into a software innovator, reshaping digital marketing for businesses. Robin shares his unique story from selling game servers to developing a platform that simplifies and enhances the way businesses interact with their customers. Tune in for inspiration, insights, and invaluable advice for both aspiring and seasoned entrepreneurs!
Highlights:
âWe've taken all the different software applications that most businesses need and use, and combined them into one place to make it super easy to use."
"I always have something on the side, and Iâm still going to try pursuing both. That's honestly what I did from that point on."
"If you can really help a business grow, they want you to stick around forever."
Timestamps:
00:00 - The importance of choice in career paths.
02:30 - Beginnings of Entrepreneurships
03:49 - Family and Entrepreneurship
06:23 - Work-Life Balance
07:40 - Shifting Expectations
08:05 - Crisis and Opportunity
09:58 - Transition to Corporate
12:40 - IT Consulting and Digital Marketing
15:20 - Longevity in Business Relationships
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch. In this episode, weâll step into the fast-paced world of business acquisitions. Learn how to strategically identify and acquire companies that will supercharge your market share, multiply your product lines, and significantly enhance your customer value. Ready to take your business to the next level? Check out these proven acquisition strategies!
Highlights:
"You'll never run out of potential acquisition targets with the right strategy. It's an evergreen process that keeps on giving!"
"Adding new products and services is one of the simplest ways to boost your lifetime customer value."
"The classic McDonald's upsell, 'Would you like fries with that?', shows the power of smart, simple marketing strategies in action."
Timestamps:
00:00 - Conquer New Markets
00:40 - Acquire Your Way to Dominance
01:10 - Supercharge Audience
01:50 - Build A-Team
02:30 - Maximize Customer Potential
03:10 - Market Intel (Amazon & Google Secrets)
04:50 - Elevate Enhance What You Sell
06:15 - Tech-Fueled Growth
07:30 - Expand Beyond Your Core
08:55 - Upselling Edge
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch. In this episode, we talk about media assets and how owning your traffic can radically transform your business landscape. Discover how to navigate the acquisition of companies that have already captured the attention of your ideal customer profile (ICP). Learn why owning media assets, like groups, social media presence, SEO pages, and more, can lead to substantial savings and give you a competitive edge by eliminating the middleman.
Highlights:
"It's better to own than to rent, especially when it comes to traffic.â
"Owning your own media... means you get to decide who gets to see what, communicate directly with those people, and control who else gets access to those people."
"If you can acquire those products, you acquire the audience of people that likes those products or services."
Timestamps:
00:00 - Introduction to Buying Businesses and Media Assets
00:37 - Defining Media in Business Acquisitions
02:38 - The Power of Owning Media vs. Paying for Traffic
05:00 - The Concept of Z-Dollar Traffic and Media Ownership
07:13 - Exploring SEO Pages and Buyer Keywords
08:25 - The Value of Lists in Acquiring Targeted Audiences
09:22 - Intellectual Property as Media Assets
09:50 - Shows as a Platform for Zero-Dollar Traffic
10:00 - Recap and Implications of Owning Media Assets
10:24 - Identify Potential Media Assets to Acquire
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, weâll talk about the power of recurring revenue models in business. Learn how implementing auto-ship, subscriptions, and memberships can drastically reduce customer acquisition costs and significantly boost your company's profitability and attractiveness to investors. Whether you're selling physical products, services, or digital offerings, discover practical strategies to make your business more resilient and capable of sustained growth. If you've ever wondered how to secure a steady stream of income and make your business more appealing for future investments or loans, this episode is packed with insights you won't want to miss!
Highlights:
"If they can get somebody to pay more than one time for the same product or service, then they will not have a customer acquisition cost the second time or anytime after that."
"The longer that you've got recurring revenue coming in, the more valuable your company will be."
"Auto-ship can apply to anything... it's been applied to everything that you can think of; auto-ship is a wonderful thing."
Timestamps:
00:00 - Auto-Ship Benefits
00:37 - Exploring the Acquisition Wheel
03:22 - Capital and MRR
06:38 - Recurring Revenue Types
09:16 - Success with Auto-Ship
09:59 - SaaS and Memberships
10:54 - Consumables and Services
11:01 - Subscriptions Boost
12:03 - Subscription Strategy
12:34 - Recurring Revenue Wrap-Up
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier
https://msha.ke/rolandfrasier/
Connect with me on social:
TikTok: / rolandfrasier
Instagram: / rolandfrasier
Facebook: / rolandfrasierpage
LinkedIn: / rolandfrasier
Subscribe to Roland Frasier
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch. You ever feel stuck in a business rut? Iâll teach you how to steer your business towards a whole new horizon â by acquiring another one! Takeovers, mergers, and the strategic magic behind buying your way to the top. Whether you're a serial acquirer with a taste for expansion or a budding entrepreneur looking for your first big win, this episode's got something for you. Iâll be revealing the secrets of the Acquisition Wheel, a roadmap to spotting those golden opportunities, navigating the tricky world of market share, and ultimately, launching your company's growth into the stratosphere.
Highlights:
"I've instantly doubled my market share overnight the minute that I close that deal. That's the power of acquisitions."
"One of the easiest ways to grow very, very fast, to grow a team, is to just acquire one that already exists in another company."
"If we could get our existing customers to spend twice as much, we can double the size of our business simply with the same number of customers we've got."
Timestamps:
00:00 - Introduction to Acquisition Strategies
00:34 - Deep Dive into the Acquisition Wheel
02:20 - Doubling Market Share with Acquisitions
03:45 - Targeting Competitors for Growth
04:50 - Generating Leads Through Acquisitions
06:15 - Expanding Teams Quickly
07:30 - Enhancing Customer Value
08:45 - Mastering the Supply Chain
09:50 - Case Study: Manufacturing Success
11:00 - Strategic Acquisitions Summary
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to the Business Lunch podcast. In this episode, we explore what it truly means to position yourself as an investor in the business world, regardless of the size of your bank account. In this power-packed episode, we unlock the strategies and mindsets that separate the savvy entrepreneur from the everyday business owner. We talk about how leveraging not just capital but also your unique resources, network, and skills can significantly amplify your impact and success.
Highlights:
"The truth is that most savvy investors don't bring a bunch of cash to a deal. The easiest thing you can do is bring cash to a deal. But that's also the riskiest thing you can do because your cash could be lost."
"Capital also means other resources that companies want and need... Anything that you can bring... is capital. And if you're someone who can bring those resources, that capital to a company, you are an investor."
"Working above the business is when you are no longer thinking about how do I sell the product or service... You're thinking of the business itself as your product."
Timestamps:
00:00 - You Are an Investor: Redefining Capital
01:00 - Positioning Yourself as an Attractive Investor
02:30 - Capital Beyond Cash: Resources You Can Offer
03:45 - The Power of Networking as Capital
05:00 - Building Your Investor Identity Online
06:00 - The Misconception About Wanting Cash
07:00 - The Entrepreneurial Myth: Working ON vs. IN Your Business
08:00 - The Ultimate Position: Working ABOVE the Business
09:00 - The Business as Your Product: A Shift in Perspective
11:00 - The End Goal: Building and Selling the Business
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch. In this episode, we explore strategic business acquisitions and dive deep into the process of identifying, analyzing, and seizing the right opportunities. In a world teeming with potential ventures, understanding how to sift through a variety of options to find those that align with your goals is crucial. This episode unveils the importance of setting clear acquisition criteria to avoid the overwhelming of possibilities and highlights the significance of focusing on sectors and business sizes that promise the best return on investment. Whether you're a seasoned investor or stepping into the arena of acquisitions for the first time, this guide lights the path to making informed decisions that pave the way for success.
Highlights:
âSteve Jobs said, one of the worst things that you can do is to drown in opportunity. Opportunity is good, but if there's too much opportunity, it creates paralysis, overwhelm, and you end up not doing anything."
"The very first step to finding deals is to know what you're looking for. If you don't have acquisition criteria, then you'll look at everything and you might find yourself with a wide array of businesses that don't go together."
"The business value in both of these charts that I've shown you is significantly higher when the business gets bigger. That's the big takeaway there."
Timestamps:
00:00 - Overwhelmed by Opportunities
02:29 - Establishing Acquisition Criteria
04:50 - Analyzing the Best Industries for ROI
07:35 - Avoiding Heavily Regulated Industries
10:15 - The Drawbacks of Manufacturing and Wholesale
13:00 - EBITDA and SDE Explained
15:40 - Impact of Company Size on Multiples
18:25 - Professional vs. Owner-Operated Businesses
21:10 - Seller Discretionary Earnings (SDE) Insights
23:55 - The Value of Business Growth
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch. In this episode, I discuss leveraging economic downturns to uncover ethical profits through business acquisitions. Iâll also share my journey acquiring businesses with little to no money out of pocket. These insights will show you about leveraged buyouts, real estate ventures, and digital opportunities, inspiring you to see crisis as an opportunity.
Highlights:
"You mean that you can buy billion-dollar companies without actually having to have the billions of dollars...it's as alchemy as you ever get."
"There's always opportunity in crisis; you can go on one side and you have the opportunity, go on the other side and you've got devastation."
"I want to give you a skill that you can take anywhere in the world for the rest of your life and be able to create value out of thin air."
Timestamps:
00:00 - Introduction to Acquisitions
00:22 - Leveraged Buyouts Unveiled
05:00* - Real Estate & Business Fusion
06:32 - Opportunities in Downturns
10:00 - 40-Year Journey Overview
13:34 - Zero-Cost Acquisitions
15:00 - Portfolio Diversity
18:22 - Universal Potential
20:45 - Future Deal Connections
23:58 - Roland's Ongoing Ventures
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I delve into the intricate dance between pursuing success and nurturing personal life. As entrepreneurs, the quest for a meaningful legacy often leads us down a path of extremes. We talk about some insights on finding equilibrium amidst the chaos of business growth, family commitments, and personal health. Whether you're scaling the heights of your career or seeking satisfaction in the simple things, this conversation offers valuable perspectives on prioritizing what truly counts.
Highlights:
"Be intentional about your seasons...that's important."
"As long as I'm remembered by the kids, I'm good. It's such an ego thing to me."
- "Being intentional about what you're doing...you're probably going to be okay."
Timestamps:
00:00 -Weather & Life's Storms
02:22 -The Legacy Question
05:55 -Wealth vs. Health
07:20 -Entrepreneurial Extremes
09:05 -Life's Balancing Act
10:00 -Yearly Planning for Balance
14:00 -Practical Balance Tips
16:02 -Wealth's Diminishing Returns
18:08 -100 Million: A Turning Point?
20:50 -Legacy's Ephemeral Nature
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch! In todayâs episode, Ryan Deiss and I discuss the innovative concept of using the heat generated from Bitcoin mining to heat spa pools, leading to significant cost savings. We discuss the entrepreneurial mindset of turning expenses into profits, sharing real-life examples from various industries and offering practical strategies for identifying and capitalizing on hidden opportunities within businesses. Join us as we delve into the creative realm of business optimization and uncover the potential for transforming seemingly mundane expenses into lucrative ventures.
Highlights:
"But if you're going to do it, then why not at least have the byproduct of what you're doing? Create value in another way."
"The best arbitrage opportunities are combining two things that have been around but have not been combined in a unique way."
"Entrepreneurship in its purest form is creative. Simply make a list of your top expenses and brainstorm ways to self-liquidate."
Timestamps:
00:13- From Bitcoin Mining to Spa Heating
02:05- Combining Traditional Elements Creatively
03:53- Expense-to-Profit Transformations
05:40- Recognizing Waste and Byproducts in Business Operations
07:05- Learning from Big Companies' Strategies
10:00- Hidden Opportunities in Every Business
11:22- Leveraging Existing Resources for Profit Generation
15:00- The Power of Group Buys and Strategic Partnerships
17:45- Ethical Considerations in Expense Transformation
19:25- Encouragement to Explore Creative Entrepreneurship
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch. Join us in our laid-back discussion on the rise of friendly fraud and how businesses can defend themselves. From shockingly high statistics to practical strategies, they dissect the issue with wit and wisdom, offering insights into prevention and mitigation. Learn how to safeguard your brand reputation while maintaining a customer-centric approach in the face of evolving fraud tactics.
Highlights:
âFraud legally requires intent. So it's kind of not like, you know, friendly negligence, but at least you don't feel... you're like, okay, those aren't bad people, you know."
"There's no substitute for just having a truly exceptional, amazing product, a truly exceptional, amazing customer experience for having a face to the product and the company so that people don't feel like it's just some nameless faceless organization."
"There are people that are out there that believe it's okay to do these things, that your communications should ideally in your brand congruency help the accidental, not ill-intentioned bad doers..."
Timestamps:
00:47 - Embracing an Unexpectedly Open Week
02:43 - Unveiling the Shocking Rise of Friendly Fraud
03:34 - Renaming Fraud: From Cowardly to 'Friendly'
07:27 - Strategies for Addressing Chargebacks
10:45 - Prioritizing Exceptional Customer Experiences
14:05 - Importance of Brand Congruency
16:31 - Winning Chargebacks: The Key Elements
19:29 - Understanding Intent in Fraud
21:23 - Fraudulent Advice on Social Media
25:34 - Ethical Behavior and Defending Your Business
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a new episode of Business Lunch, today we are discussing the evolving role of Chief Marketing Officers (CMOs) in Fortune 500 companies and beyond. From sharing stories of exquisite wine tasting to delving into the challenges facing modern marketing leaders, this conversation is both insightful and entertaining.
Highlights:
"If you're a CMO at a company right now and your primary concern is, you know, is every single campaign that leaves the company perfectly, quote unquote, on brand, you're probably gonna get fired."
"Marketing, when it is done right, understands and owns the entirety of that customer journey... It's divorced from revenue."
"The more that you will engage with that process, the more that your CEO will see that you're the one who's taking ownership of revenue."
Timestamps:
01:49 - Exquisite Wine Tasting Experience
06:27 - Evolution of C-Suite Roles: Marketing vs. Revenue
10:47 - The Impact of AI on Marketing
12:44 - The Role of CMOs in Small Companies
15:34 - Advice for Medium-Sized Business Founders
16:31 - Tips for Marketers: Getting Closer to Revenue
18:25 - Marketing and Sales Alignment Strategies
20:51 - Career Advice for Aspiring CMOs
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome back to Business Lunch. Join us in this episode where we have a candid discussion about the realities of burnout in entrepreneurship. From identifying burnout to redirecting momentum and making tough decisions, we explore strategies for rekindling the flame of passion in your business endeavors. Plus, discover the power of taking a well-deserved break and reclaiming ownership of your professional journey.
Highlights:
"The only thing worse than being in a miserable situation is missing and pining away for the miserable situation."
"If you're burnt out on business, then I think you're kind of done... burnout is out."
"Just that [decision to take control] is enough to allow us to fall in love again with our businesses and with our work when we make it clear to ourselves that we own these companies, these companies don't own us."
Timestamps:
00:28 - Dream Vacation
02:20 - Workload Exhaustion Reflection
04:47 - Work Intensity vs. Rest Balance
07:34 - Tiredness vs. Burnout Differentiation
10:00 - Passion and Role in Business
13:16 - Business Momentum Redirection
15:36 - Options: Pivot, Exit, or Delegate
18:33 - Running Toward, Not Just Away
20:56 - Empowering Personal Prioritization
23:50 - Ownership and Passion Rediscovery
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok:
/ rolandfrasier
đ¸ Instagram:
/ rolandfrasier
đą Facebook:
/ rolandfrasierpage
đź LinkedIn:
/ rolandfrasier
Subscribe to Roland Frasier đ
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this episode of Business Lunch, Ronald and Ryan delve into the age-old debate of whether to diversify your team or focus on business, drawing inspiration from Warren Buffett's latest shareholder letter and the challenges faced by conglomerates like LVMH. They explore the nuances of entrepreneurship and offer valuable insights for seasoned business leaders and aspiring entrepreneurs.
Highlights:
"It's fascinating that oftentimes good at the opposite of good advice is more good advice. Like, so good advice, you should diversify. Good advice, you should focus. Those are both good advice."
"Diversification is a luxury, not a right. Your ability to diversify is going to be a function of how good of a job have you done with the core business that you have today of getting it systemized and getting it scalable."
"If you're going to diversify, be sure that you are number one thinking about what are you diversifying? Are you diversifying your existing company and team, or are you diversifying your own investment portfolio?"
Timestamps
00:00 - Post-Lunch Business Banter
02:22 - Warren Buffett's Success Story
03:42 - The Paradox of Good Advice
05:03 - Challenges at LVMH: Diversification vs. Focus
06:45 - Navigating Entrepreneurial Decisions
08:28 - Transitioning Roles: Inventor to Capital Allocator
10:22 - Berkshire vs. LVMH: Different Approaches to Investing
12:12 - The Pitfalls of Diversification without Focus
14:14 - Personal vs. Organizational Diversification
15:36 - Applying Diversification Strategies
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable Workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier https://msha.ke/rolandfrasier/
Connect with me on social:
TikTok: / rolandfrasier
Instagram: / rolandfrasier
Facebook: / rolandfrasierpage
LinkedIn: / rolandfrasier
Subscribe to Roland Frasier
/ @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to another episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss get into the importance of shared goals and alignment in achieving success, whether in business relationships or personal interactions. Join us as we explore strategies for fostering collaboration, owning mistakes, and reframing conflicts towards mutually beneficial outcomes.
Highlights:
"Let's get our language right right off the beginning."
"How can I adopt their frame? And what does that mean for me?"
"The best medicine is good prevention."
Timestamps:
00:00 - Matt's Dramatic Exit
00:49 - Post-Integration Challenges
03:15 - Mindset in Communication
05:39 - Owning Mistakes and Finding Solutions
08:02 - Establishing Clear Shared Goals
09:58 - Addressing Goals and Misalignment
10:26 - Unachievable Goals and Finger Pointing
14:29 - Effective Communication Strategies
16:50 - Collaborative vs. Combative Mindset
24:02 - Embracing Collaboration
Learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
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đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
You can also find other content by Roland on:
The Business Lunch Podcast Youtube Channel đ https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1
The War Room Mastermind đ https://www.youtube.com/channel/UC_TklN-xlrEg7gxnCcjzLtQ/?sub_confirmation=1
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
How to Turn Free Advice Into Profits
In this episode of the Business Lunch Podcast, hosts Roland Frasier and Ryan Deiss break down how to turn free advice into paid, value-driven engagements. They go through the challenges and strategies of turning consultations into profitable partnerships. Whether you're a seasoned consultant or just starting out, this episode will teach you how to make your advice count for both you and your clients.
Highlights
"If you're going to offer something for free, you need to have a plan for how it turns into a paid engagement. And that needs to be clear to all involved from the beginning."
"People want certainty. If there is a program in place, then people are more inclined to accept the program as it's presented."
"Professionals take the time to build a plan, and professionals go first... Be able to say, 'Yep, here's how that works.' Because that's going to engender confidence."
Timestamps
00:45 - Introduction to Transforming Free Advice
02:30 - The Pitfalls of Free Consultations
04:15 - A Real-World Dilemma
06:50 - The Importance of Establishing Value
08:20 - Structured Engagement Strategies
10:35 - The Psychology of âFreeâ
13:00 - The Power of Saying No
15:25 - The Game Plan
17:40 - From Free to Fee
19:55 - Conclusion and Takeaways
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Join me for a lively conversation with Ryan Deiss as we unravel the mysteries of influencer marketing. Explore the world of micro-influencers and mega-stars, and discover which path leads to greater marketing success. From the power of niche audiences to the pitfalls of chasing fame, get ready for practical insights and expert advice to level up your influencer game. Tune in for a discussion filled with tips and real-world experiences to guide you through your journey!
Highlights:
"There's a point where somebody crosses over from influencer to celebrity. You're paying more for reach and giving up actual influence."
"As your brand gets bigger, you've got no choice but to go there. It's why big brands do Super Bowl adsâthey need the reach."
"An authentic endorsement goes a long way. If the influencer genuinely uses and likes your product, it resonates with their audience."
Timestamps:
01:00 - AMAâs Study on Influencer Marketing ROI
02:22 - Targeting Micro-Influencers for Specific Products
04:44 - Balancing Reach vs. Relevance in Influencer Selection
06:06 - Niche Audiences and Higher ROI
07:31 - Calculating (ROAS) for Influencer Campaigns
08:58 - Famous Celebrities vs. Influencers
10:24 - Maximizing ROI with Newsletter Advertising
11:51 - The Trade-off Between Fame and Influence
13:12 - Multi-Touch Campaigns and Long-Term Influencer Partnerships
14:40 - Direct Outreach vs. Using Influencer Agencies
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Dive deep into the art of persuasion with Dr. Robert Cialdini as he unveils the secrets behind effective communication. From the power of pre-suasion to leveraging emotional triggers, this episode offers a comprehensive guide to understanding human behavior and influencing decision-making processes.
Highlights:
"What you focus on at any given moment makes you prioritize all information that's related to that focal concept while it's still in consciousness." - Dr. Robert Cialdini
"Nothing in life is as important as you think it is while you are thinking about it." - Daniel Kahneman
"Whatever puts people in a state of mind or even an emotional state that's relevant to a particular choice is the one that's going to be prioritized for a short period of time."
Timestamps:
00:39 - Mind Expanding Ideas
03:09 - Influential Book Moments
04:19 - Welcoming Dr. Robert Cialdini
05:29 - Difference between Influence and Pre-suasion
07:54 - Royal Caribbean Case Study
09:44 - Impact of Environmental Cues
14:12 - The Ethics of Persuasion
18:54 - The Power of Palm Reading
25:10 - Crafting Emotional States for Receptivity
32:27 - Optimizing Messaging at Every Stage
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Dive into the world of zero cash down acquisitions with us! In this episode, we unravel the secrets of becoming an epic investor without spending a dime of your own money. From ethical investing to the magic of negotiation and deal structuring, we cover all you need to know to make win-win deals that benefit everyone involved. Get ready to transform your investment strategy and achieve your entrepreneurial dreams with insights and strategies that defy traditional thinking.
Highlights:
"Think like an epic investor, focusing on ethical profits in commerce and crisis."
"Any price is acceptable as long as the terms are favorable."
"Declare yourself an investor to the world, and the opportunities will come to you."
Timestamps:
00:01 - Epic Investor Mindset
03:46 - Ethical Investing Principles
05:00 - The Importance of Win-Win Deals
10:00 - The Law of Price and Terms
15:00 - Turning Challenges into Opportunities
20:00 - Boosting Deal Flow
24:15 - Creative Financing Strategies
30:00 - The Art of Deal Stacking
38:28 - Steps for a Zero Cash Acquisition
45:00 - Finalizing Your No-Money-Down Deal
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
On this episode of Business Lunch, we dive into the world of marketing mastery with nine effective strategies that can transform your business! From clever e-commerce tactics to the art of storytelling, we've got you covered with insights that promise to boost your conversions and elevate your average order value. Whether you're a seasoned pro or just starting out, these hacks are designed to inspire and empower. Let's explore the magic together and take your marketing game to the next level!
Highlights:
"The ability to buy multiples can have a dramatic impact on your average order value."
"Friendly forms boost conversions. Start out just capturing the minimal information."
"Stories convert so much better than anything else. If you can tell a story... weave the story around the product or service that you're selling."
Timestamps:
00:02 - Intro to Marketing Hacks
01:54 - Friendly Forms & Conversions
03:12 - Simplify Your Landing Pages
04:38 - The Power of Web Push Notifications
06:31 - Leveraging Stories for Conversion
09:15 - User-Generated Content (UGC) Boost
10:11 - Chat and Text for Higher Engagement
11:10 - Driving Leads with Valuable Content
12:36 - Using Sniply for Content Leverage
13:31 - Mid-Roll Video Opt-ins for Lead
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this episode, dive deep into the heart of leadership challenges with practical advice on managing team dissatisfaction. From feeling betrayed to fostering a culture of open dialogue and accountability, we explore how leaders can navigate through rough waters of team dynamics. Tune in for an engaging discussion filled with actionable insights for leaders at all levels.
Highlights:
"Addressing team grievances is not just about solving problems; it's about understanding the human emotions behind them."
"Leadership is not just about directing; it's about listening, adapting, and growing together with your team."
"Facing team dissatisfaction head-on with empathy and accountability is the hallmark of transformative leadership."
Timestamps:
00:00 "Episode Introduction"
01:57 "The Emotional Impact of Betrayal"
03:23 "Understanding Business Relationships"
04:49 "Seeking Feedback for Improvement"
06:14: "Ownership and Accountability"
07:12 "Addressing Cultural Challenges"
10:00 "Refraining from Rash Decisions"
13:23: "Collaborative Problem Solving"
16:44 "The Core Value of Seeking the Why"
19:13 "Cultural Reset and Direct Communication"
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
This episode is a deep dive into how unconventional thinking and strategic agility can transform business challenges into powerful growth opportunities. With a focus on creative deal-making, innovative funding strategies, and the art of leveraging constraints, this episode provides listeners with actionable insights and inspiration to rethink their approach to business. Perfect for entrepreneurs at any stage, this conversation illuminates the path to unlocking the potential within your business, revealing the blueprint for achieving breakthrough success and sustainable growth.
Highlights:
"The most promising opportunities often start as average propositions that require work to uncover their true value.""Tailored expertise can open up new opportunities in deal-making, transforming constraints into strategic advantages.""Creative solutions often outshine straightforward financial injections, paving the way for long-term success and growth."
Timestamps:
00:29 - "Behind-the-Scenes Business"
01:27 - "Innovative Deal Structuring"
04:22 - "Exploring Funding Options"
06:18 - "Uncovering Value in Opportunities"
08:16 - "Addressing Key Growth Bottlenecks"
10:44 - "Expertise in Eliminating Constraints"
11:14 - "Funding Through Sales Innovation"
14:08 - "Inventory Challenges in E-Commerce"
19:22 - "The Power of Creative Solutions"
24:43 - "Speculating Future Growth"
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Dive into the fascinating world of Artificial Intelligence with another episode of Business Lunch. Discover the seismic shifts AI is creating in the business landscape. From the debate over new C-suite roles to AI's profound impact on operational efficiency and ethical considerations, this episode unpacks how businesses are navigating the AI revolution. Tune in for a journey through AI's possibilities and challenges, ensuring your business stays ahead in the digital age.
Highlights:
"AI isn't just a technology upgrade; it's a strategic revolution, changing how we engage with customers and outpace competitors."
"The debate around the Chief AI Officer role underscores a broader question: how do we integrate AI responsibly and effectively across all levels of business?"
"Embracing AI requires not just technological adaptation but a shift in mindset, preparing for a future where AI is woven into the fabric of our business strategies."
Timestamp:
03:25 The Importance of the Chief AI Officer
05:19 Implementation Challenges
07:15 The Potential Challenges
10:08 AI Implementation
12:55 The Chief AI Officer Role
15:24 Cross-Departmental Collaboration
17:48 Alternative Approaches
19:44 Rolling Out AI Implementation
20:07 Conclusion and Call to Action
Dive into an engaging conversation where we explore the pivotal role of humility in leadership. With a world constantly in flux, we uncover why being humble, adaptable, and innovative sets apart the good from the great in the corporate arena. Join us for a thought-provoking journey into the heart of modern leadership strategies, where humility reigns supreme.
Highlights:"Humility is not just a virtue; it's a necessity for adapting to the ever-changing business landscape."
"The best leaders are those who know the value of shifting gears before it's too late."
"Innovation is not just about new ideas; it's about knowing when to abandon the old ones."
Timestamps: 00:00 Introduction and the Importance of Leadership
03:15 The Number One Trait for CEOs
05:37 Traits of a Good CEO
10:21 The Role of a CEO
13:10 Identifying the Next Right Thing
17:30 The CEO's Role in Proselytizing
21:08 Conclusion
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to another engaging episode of the Business Lunch Podcast with your hosts Roland Frasier and Ryan Deiss! In this episode, we dive into the transformative world of employee equity in business. Join us as we explore the changing landscape of private equity and how empowering employees with ownership can lead to extraordinary outcomes.
From heartwarming stories of life-changing payouts to insightful discussions on the future of business acquisitions, this episode is a treasure trove of knowledge for entrepreneurs and business enthusiasts alike.
Highlights:"I think if we said we're done and just let the existing portfolio go, it would be easy breezy, but we'd get bored pretty quick. The fact that we have so many things... it's hard to stop when you love what you do."
"Most people believe that as an entrepreneur you do a few deals and then you don't have to work anymore. But that's not true, and frankly, it's no fun either."
"I've never seen giving equity to non-executive employees as anything but confusing and entitlement inducing. It didn't drive growth or motivation. But when it works, like with KKR's approach, it can be transformative."
Timestamps:
ďťż00:00 Intro & Background
04:47 Private Equity Case
08:03 Equity in Acquisition
10:29 Employee Equity Impact
14:45 Equity Risks & Concerns
16:37 Alternative Compensations
19:02 Conclusion & Takeaways
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to another enlightening episode of The Business Lunch! Today, we're diving into a topic that's as timely as it is challenging - layoffs in the digital age.
We kick off with a gripping story that many of you might have caught on TikTok and Instagram. Remember the viral incident where a Cloudflare employee recorded their layoff? It's a scenario that opens up a myriad of questions and discussions.
From there, we explore the nuances of layoffs - the do's, the don'ts, and everything in between. We discuss the emotional rollercoaster that the employee went through, and the importance of how companies should manage these delicate situations.
We delve into the legalities and future implications of recording such a sensitive moment. Is it a step towards transparency or a breach of privacy? We also offer some solid advice for companies on how to handle these tough decisions with grace and empathy.
Our conversation is not just about the challenges, though. We focus on the importance of clear communication, constructive feedback, and the vital role of performance metrics in sales roles.
To wrap up, we share some thoughtful insights on the role of a proper firing process and its impact on the overall health of an organization. Because, at the end of the day, it's all about maintaining a healthy work environment, even in the face of tough decisions.
Join us for this insightful journey as we untangle the complexities of layoffs and learn how to navigate these situations with knowledge and compassion. Hit play and let's get started!
Highlights:
âI'm a big believer that if somebody is getting fired, there should be no surprise.â
"The supervisor needs to have the training to be able to give constructive feedback which includes criticism."
"What will make you great at hiring is getting good at firing. It sucks but it's a critical aspect of the role."
Timestamps:
01:00 The TikTok Firing Incident
03:24 The Firing Conversation
08:38 Recording the Call
10:24 Handling Firing Conversations
17:51 Defending the HR Team
20:17 The Firing Process
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this episode of Business Lunch, host Roland Frasier sits down with renowned personal branding expert Rudy Mawer. Rudy shares his entrepreneurial journey, from selling as a kid to making his first million through social media, eventually moving to the U.S. to further his business aspirations.
The conversation discusses the importance of personal branding in today's digital world, with Rudy revealing how he transitioned from originally staying behind the scenes, to building his own brand. He endorses the rise of influencers and personal brands, and the financial benefits of owning one's personal brand in the business landscape.
Rudy also provides valuable insights into efficient content creation strategies, leveraging AI tools to maximize output and repurpose content across different platforms. He emphasizes the necessity of producing unique, controversial, or entertaining content to stand out in the crowded digital space.
The episode explores the idea of âplaying to extremesâ in branding and marketing, with Rudy sharing vivid examples and personal experiences. Working alongside A-list celebrities and influencers, Rudy walks us through the production process; from assisting the biggest names in celebrity culture to monetizing their brands, as well as helping them develop their personal and business brands.
A must-listen for anyone interested in personal branding, content creation, and understanding the dynamics of digital marketing and branding, Rudy Mawer's journey and expertise offer valuable lessons and strategies for those looking to make their mark in the digital world.
Highlights:
"You can't do what everyone's doing. You can't fit in, you can't play it safe. You can't be neutral."
"What's hard is standing out because everyone's now doing it, right? And you have to create something unique, something that's controversial or entertaining or has a USP because if not, it's very hard to stand out."
"Most things fail, right? And then the few things that win can make you millions of dollars."
Timestamps:
00:00 Building a Tribe with Unique Ideas
03:16 The Importance of Personal Branding
06:02 Creating Controversial Content
08:07 Working with the A-List
10:30 The Future of Personal Branding
11:29 Mistakes to Avoid
14:02 Testing Ideas and Using Data
16:46 Finding Inspiration
18:16 Building a Strong Personal Brand
19:11 The Power of AI in Branding
20:10 Acquiring Existing Businesses
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Join us in this uplifting episode of Business Lunch, where we tackle the relatable challenge of balancing family life with entrepreneurial dreams. We debunk the myth that you have to choose between family and business, sharing smart tips and heartening stories. Dive into our discussion inspired by a Reddit post, and discover how you can manage both worlds with savvy time management and realistic goals. It's a cozy and insightful chat that's perfect for anyone trying to blend business success with family happiness. Don't miss out on this engaging blend of advice and encouragement!
Highlights:
âYou should expect a return on the investment of your time"
âI can do all the things I need to get done without having to sacrifice a family life"â
"I think looking at it as a black/white either/or is fairly immature. Yeah to me it reeks of scarcity but it also just reeks of bad math"â
Timestamps:
00:00 Introduction: Time and Entrepreneurship
01:26 The Reddit Post: Family or Entrepreneurship
03:20 Balancing Family and Entrepreneurship
04:18 Difference Between Being an Entrepreneur and Being Self-Employed
06:12 The Misconception of Choosing Between Family and Business
07:10 Time Allocation for Family and Business
09:04 Creating a Schedule for Family and Business
10:33 The Importance of Time Blocking
15:19 Macro and Micro Level Time Blocking
21:35 Being Ridiculously Productive and Having Family Time
23:33 Budgeting Time and Fighting Distractions
24:00 Conclusion and Call to Action
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this episode, we delve into the intriguing concept of Dry January, examining its multifaceted impact on personal habits and business dynamics. Our conversation navigates through the pitfalls of extreme behavior. We underscore the importance of balance, emphasizing how extreme stances can paradoxically foster overindulgence rather than nurturing a new, healthier identity.
From a business perspective, we shine a light on the unique opportunities Dry January presents, especially for the alcohol industry. It's not just about riding out a dry spell; it's about innovation and adaptability. We explore how businesses can creatively embrace this trend by offering enticing mocktails and appealing non-alcoholic alternatives, turning a potential setback into a showcase of versatility and customer inclusivity.
Highlights:
âI think that [overindulging before a period of abstinence] is really dangerous. It's like I'm giving myself permission to make bad decisions today, because I'm going to make a sacrificial decision tomorrow.â
âWhen a future decision becomes a crutch or a reason to make bad decisions today, that's when you're not doing it for the right reasons."
âWhen a trend like this comes out, you've got to ask yourself, is this trend kind of pulling people away from my business or is it pushing them towards?â
Timestamps:
00:00 Introduction and Personal Perspectives on Dry January
04:12 The Dangers of Extreme Behavior and Future Decision Crutches
06:06 Business Opportunities for Alcohol-Related Industries
07:57 Networking and Marketing Opportunities Around Dry January
09:49 Responding to Trends That Pull People Away from Your Business
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this episode, we're diving into the hottest business trends for 2024. We start with the rise of AI influencers and the big shift in social media: it's all about quality over quantity now, thanks to new algorithms.
We also touch on the comeback of long-form content. Turns out, people want more than just quick fixes; they're craving deep dives too. Plus, we discuss why internal services and holding companies are the smart moves for growing your business.
Lastly, we wrap up with a look at why showing you've got limited supply and offering sure-fire outcomes can really boost your sales. So, tune in for some great tips and insights on staying ahead in the business game this year!
Highlights:
"The consumer emotional cycles always lag. People are always way too optimistic for too long, and they're way too pessimistic for too long."
"Your goal for the next year should be to be missed when you're not there."
"You don't want to have a personality brand, you want to have a brand that has a method or the brand itself."
Timestamps:
00:00 The Rise of AI Influencers
03:00 Algorithmic Changes in Social Media
08:16 The Emergence of AI Influencers
09:44 The Shift to Long-Form Content
11:11 The Importance of Internal Services and Holding Companies
14:08 Building a Great Team and Growth through Acquisition
18:35 Signaling Limited Supply and Certainty of Outcome
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
This episode of the Business Lunch podcast features Roland Frasier and Ryan Diess wrapping up 2023 and discussing the biggest lessons and takeaways from the past year.
Some of their key learnings include the importance of forcing functions to stay on track with projects, building dedicated marketing, sales, and social media teams for each business unit, and leveraging AI to enhance their offerings and operations.
They also cover hiring best-in-class experts versus generalists, testing problem-focused ads, and the power of newsletters for building an engaged audience.
Ryan and Roland provide actionable advice on integrating these strategic and tactical insights to propel businesses forward in the new year.
Highlights:
"But my one of my single biggest takeaways, when I was looking back at the things that got done versus the things that didn't get done is the importance and have a forcing function. Like having something out there that forces you to get something done."
"You find out when you start doing outbound sales motions to people who don't already know, like and trust you, you find out how good your offer is.
"People want to buy certainty of outcome, more than anything else, they want to buy certainty of outcome. They're still investing, they're still spending, but they want to buy certainty of outcome."
Timestamps:
00:00: Introduction
01:27: Lessons Learned 2023
08:35: Scaling In House
13:30: Investments
21:10: Marketing
25:45: Ai
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this episode of The Business Lunch Podcast, host Roland Frasier shares insights from his time at a live event where he was a guest speaker.
Roland brings on YouTube expert Evan Carmichael to discuss strategies for leveraging existing coaching sessions and training calls into high-quality YouTube content. Evan outlines how to structure videos for maximum viewer engagement and retention in order to drive leads and sales.
He emphasizes starting with a powerful hook, including a mid-video call-to-action, and chaining viewers to the next video through end screens.
Listen in as Roland gets advice and shares on optimizing his current content creation process to grow his YouTube channel and business!
Highlights:
"Your job is to teach them to think like you think, like, you think differently. Like you walk in this room when you see things that most people don't see. And so that becomes your job is to teach other people how to do it."
"If you're actually good at coaching and consulting, so where your magical is then saying, Okay, you think that's a question, but then like, let's ask here that Oh, my God even think about that. And when when you get the aha moment with them? That's really like, they want to work with you."
"The game is not ranking for keywords in search. The game is ranking after other existing videos."
Timestamps:
00:00: Introduction
04:46: YouTube Growth Strategies
14:31: Video Content
19:16: Leadership
27:42: YouTube Retention
31:16: Power Of Audio
44:08: Video Marketing Strategies
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
You can also find other content by Roland on:
The Business Lunch Podcast Youtube Channel đ https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to another episode of Business Lunch with Roland Frasier and Ryan Deiss! In this special episode, Roland shares tactical strategies to help you live a rich and happy life.
In today's episode, Roland and Ryan discuss the importance of maintaining momentum in your business during the holiday season. As they reflect on recent successes and promotions, Roland emphasizes the significance of not taking your foot off the gas and continuing to drive through the end of the year.
They explore various strategies for holiday promotions, such as urgency offers, flash sales, and limited edition products. Ryan shares insights into Digital Marketer's successful "12 Days of Deals" campaign, emphasizing the power of bundling and storytelling.
The hosts explore the concept of frictionless checkout, buy-now-pay-later options, and proactive human outreach. They suggest ways to combat cart abandonment, such as persistent carts and personalized messages.
In the spirit of giving, Roland suggests providing favors to your customers by offering them incentives for year-end purchases, creating a win-win situation.
Finally, the hosts encourage businesses to finish the year strong and plan for a successful January, leveraging the lower ad costs and heightened attention in the market.
Don't forget to explore the opportunities that January presents for expanding market share. If you enjoyed this episode, share it with a friend, and be sure to check out the Business Lunch Podcast website for detailed notes and resources.
Remember, the first part of January is an excellent time to capitalize on lower ad costs and maximize attention. Seize the opportunities and monetize your existing relationships while gearing up to expand your market share in the new year.
Thanks for joining us on Business Lunch. We'll catch you in the next episode!
Highlights:
"Don't take your foot off the gas. You're on a big roll of momentum. Finish strong and drive through the end of the year."
"This time of year, people are making decisions about what groups and things they're going to be invested in next year. Now's the time when people start thinking about identity, not just what I am going to do next year, but who am I going to be?"
"It's still a really good time to do urgency offers, flash sales, limited edition productsâwhatever can create a sense of FOMO."
Timestamps:
00:00: Introduction:
05:32: 12 Day Marketing Strategy
9:30: Peak Season Outreach
17:16: Holiday Marketing For E-Commerce
22:17: End Of Year Sales Growth
CONNECT:
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
This week on a the Business lunch Podcast, Host Roland Frasier and Ryan Diess discuss the challenges of the holiday season for entrepreneurs. With end-of-year deadlines and family obligations pulling them in different directions, this is one of the busiest and most stressful times. They talk about feeling overwhelmed and the pressure to achieve goals.
They open up about feeling down when goals aren't met. Ryan shares his process of reviewing highlights and lowlights from the past year. The hosts discuss the importance of self-care habits like exercise, sleep, and mindfulness practices.
They consider ways to prioritize well-being during this challenging time, while still getting work done. Tips include focusing on one new habit at a time and seeking help when needed.
Don't miss this in depth discussion on this weeks Business Lunch Podcast!
Highlights:
"There's all these things I want to do all these things I want to get done before the end of the year. And all these things that are legitimately more important in my life. Like my children, for example, pull against it."
"I think they said people are going to spend 120% more this year for the holidays on average than they did in 2019. I mean, it's things like that can really stress people out."
"There are two times of the year that I just get into like a funk, and it is over my birthday, and...this."
Timestamps:
00:00: Introduction
02:57: Prioritizing Mental Wellbeing
06:16: Self Doubt
13:06: Imposter Syndrome
22:50: Goal Setting
29:22: Productivity Tools
35:02: Loneliness & Self-Help
37:56: Overcoming Funk
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this episode of Business Lunch, host Roland Frasier sits down with serial entrepreneur Matt Molenar to discuss pivotal career moments that changed everything.
Matt shares the story of how he joined a mastermind group to get closer to successful marketers and ended up winning them over with his solutions to common problems, leading to a partnership opportunity. They also explore Matt's journey across industries from law to real estate to diamonds.
Tune in for actionable tips on finding access to opportunities and using your skills and network to continuously level up your success.
Highlights:
"I intentionally insinuate myself into this. And and after that, it was three years of just helping everybody in that group without an expectation of anything in return, I helped people with big problems that they had."
"My observation is that the most successful people, in terms of finance and network are that way. Because they are not thinking about how do I sell more of these glasses? They're thinking about how do I build enterprise value in this business?"
"I don't believe that management is industry agnostic. But I do believe that business is like strategy. That's what I should say. I believe strategy is industry agnostic, for the most part, at least 80 to 90%."
Timestamps:
00:00: Introduction
04:50: Investing
14:32: Daymond John
19:09: Balance
23:34: Business Exits
27:98: Digiyal Marketing
CONNECT:
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this episode of the Business Lunch podcast, host Roland Frasier sits down with digital marketing expert Matt Molenar.
They discuss Matt's journey getting started in the industry and some pivotal moments that helped propel his career. Matt shares stories about winning early product launches through strategic domain purchasing and SEO. He also details how he helped scale businesses by creating value-added services for clients.
Roland and Matt explore the power of networking and how intentionally seeking out mentors can open doors.
They discuss strategies for building personal brands and content strategies that can scale easily. Business owners will walk away with tactical tips for domains, SEO, partnerships and more!
Highlights:
"I would way rather have 5000 or 10,000 Really, really dedicated fans to like that really appreciate and follow what I do, then a million people that don't really do anything, but were curious about one of the things I posted."
"Now AI can be like me saying, 'Hey, Matt, I know that you were thinking about investing in our program, and you were talking to Deanna, who's our salesperson, I just want to let you know that I think for you and your son to come in, it's going to be the best thing ever."
"I bumped into a group of people who I thought were really good. On the marketing side, there was a guy named Ryan Deiss, who had a company that was not yet Digital Marketer, I forget what it was called at the time. And he did a product with a guy named Mr. X. And it was all about AdWords. And I bought that and I was like these guys seemed like they know what they're doing."
Timestamps:
00:00: Introduction
07:14: Digital Marketing Skills
11:48: Affiliate Marketing
22:16: Facebook Videos
26:58: Content Creation
37:26: AI Enhanced Marketing
Connect:
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
You can also find other content by Roland on:
The Business Lunch Podcast Youtube Channel đ https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Dive into an engaging and humorous episode of Business Lunch. The hosts kick things off with a light-hearted banter about asking rich people for money and a fictional lawsuit against Apple, setting the stage for a deeper conversation about annual planningâor rather, why they believe it's ineffective.
Drawing from personal experiences and business insights, they advocate for a more dynamic approach, suggesting a shift towards three-year visions broken down into 90-day sprints.
This episode is a must-listen for anyone looking to revolutionize their approach to business and personal planning, delivered with a mix of humor, practical advice, and relatable anecdotes. Tune in to rethink your planning strategies and set yourself up for success in manageable, achievable segments!
Highlights:
"This is the time of year when companies and entrepreneurs... start thinking about next year. And I gotta tell you, I think it's a gigantic mistake."
"The annual plan is a giant mistake... You have no freaking clue where you're gonna be in 10 years."
"Every single quarter, I take about a half day to say what are my habits like? What are my inputs like? What resources do I need to acquire so that I can stay up on my next quarter's goal?"
Timestamps:
00:00 Apple Stole Ryan's Voice
01:25 Planning for Next Year
03:17 The Problem with Annual Planning
04:46 Thinking Three Years Ahead
05:42 Quarterly Sprint Planning
06:41 Applying the Planning Methodology Personally
08:41 Monitoring Progress and Making Adjustments
10:03 Setting Good, Better, Best Goals
12:29 Lead Measures vs Lag Measures
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Dive into the future of business innovation with Roland Frasier and Ryan Deiss on this episode of Business Lunch. In this snackable edition, Roland shares tactical strategies to enhance your life and business.
Explore the power of AI and how it's reshaping industries, from hiring and financial analysis to creating seamless workflows. Discover the game-changing tools that can elevate your business, making complex tasks a breeze.
Join the conversation as they break down the successes and missed opportunities of Black Friday and Cyber Monday, unveiling insights that can transform your approach to sales. Don't miss this episode packed with actionable advice to thrive in the evolving landscape of entrepreneurship.
Tune in now and stay ahead of the curve!
Highlights:
"What we found with our Black Friday offer was that infusing AI into the things we already had made a huge difference."
"People want the result, not the process of building the thing that will get the result."
"As an investor, how can you leverage AI to be a better investor? As somebody who's doing acquisitions, how can you leverage AI to better identify equity emission targets and better assess acquisition targets?"
Timestamps:
00:00: Introduction
02:06: Black Friday Recap
03:40: Marketing Strategies
06:17: Missed Opportunities
07:35: Leveraging Ai
Live Links:
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Join us in this captivating episode of the Business Lunch Podcast as we explore Sam Altman's dramatic exit and return to OpenAI. Delve into the boardroom drama, power struggles, and ethical dilemmas surrounding one of tech's most talked-about events.
This episode offers a unique insight into corporate governance, leadership, and the challenges of balancing profit with humanity's future. Tune in for a compelling discussion that's not just timely but a must-listen for anyone interested in the intersection of technology and power dynamics.
Highlights:
"When we talk about AI and its impact on society, we're not just talking about technology. We're talking about power, control, and the future of how we live."
"There's a fundamental tension between the visionary aspect of tech founders and the pragmatic, often short-term focus of boards and investors."
"What happened at OpenAI isn't just a boardroom drama. It's a reflection of the larger issues at play in the tech industry today."
Timestamps:
00:00: Introduction
04:32: OpenAiâs Leadership
08:43: Leadership Change
14:14: Leadership Alignment
19:25: Corporate Governance
23:58: Founder Removal
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
On this week's episode of The Business Lunch Podcast, Roland and Ryan dive into the latest Black Friday and Cyber Monday shopping stats.
They analyze if record online sales and in-store spending were really a sign that consumers are confident - or if it was just pulling forward purchases.
Roland shares how some of their portfolio companies performed over the holiday weekend. They also debate whether interest rates will need to be lowered to manage rising debt levels or if inflation needs to come down first.
Tune in to hear their take on the state of the economy and what it could mean for businesses in 2023.
Highlights:
"It will be interesting to see if the logic of the more I spend, the more I save during this discount period, damages sales going forward if it's basically just borrowing from tomorrow, and compressing."
"If consumers are confident and consumer spend, then the economy turns along because if consumers spend, then that means businesses can spend."
"The more I spend, the more I save during this discount period, damages sales going forward if it's basically just borrowing from tomorrow, and compressing."
Timestamps:
00:00: Introduction
01:40: Black Friday
06:11: Economic Outlook
12:14: Brand Loyalty
18:47: Pricing Strategies
21:22: Personalized Texts & Guarantees
27:27: Black Friday Sales Strategies
32:03: Acquisitions
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to a transformative episode of The Business Lunch Podcast where we dive into the world of business scaling and preparation for a successful exit! In today's session, we'll be exploring the Scalable Impact Framework (SPV), an innovative tool designed to propel businesses to new heights.
Roland & Ryan introduces the SPV, a comprehensive approach focusing on three critical areas: leveraged sales, bankable profit, and transferable value. We begin with a deep dive into leveraged sales, where we question attendees about their growth engines. Are they generating over $10k per month? Do they hold authority across multiple channels? Is their business model truly scalable? It's all about understanding and documenting the mechanisms that drive substantial growth.
Then, we shift gears to discuss bankable profit. Here, we explore the concept of a $0 budget, emphasizing the importance of tracking every expense. We delve into margin maximizers to enhance the average value derived from each customer and unravel the intricacies of a cash flow waterfall. This segment is all about maximizing profits and ensuring financial health.
The journey doesn't end there! We also address transferable value, examining key elements like operating system documentation, the efficiency of the team, and structuring a business to be exit ready. Attendees get hands-on with a practical worksheet, rating each component as green, yellow, or red. The aim is clear: identify and address the weaknesses that hinder scaling.
Lastly, we share effective strategies to turn those daunting red areas into success stories. We talk about documenting growth engines, setting pragmatic budgets, and building robust operating systems. The episode wraps up with a call to action for founders: engage with advisors, discuss solutions, and take meaningful steps to elevate their businesses.
So, grab your notebook, and letâs embark on this journey to make your business not just grow, but thrive and become exit ready!
Highlights:
"The more valuable you are to your business, the less valuable your business is."
"Oftentimes entrepreneurs, we pride ourselves in being able to swoop in and save the day, we could do anything, we could do everything. And if what we do, right, cool, you're trapped."
"You don't want to be owned by your business, but you also don't want somebody else to have blackbox what they do to where you're terrified, if they would leave or quit."
Timestamps:
0:00 - Entrepreneur exits and profitability
4:10 - The importance of diversifying businesses to avoid financial instability.
6:56 - Scaling a business and exit strategies.
10:24 - Business growth and leadership exits.
16:12 - Leadership roles and exits for CEOs.
20:28 - Entrepreneurship, investing, and company growth.
23:55 - Scaling and exit strategies for businesses.
27:35 - Exit readiness for businesses.
33:23 - The benefits of being an owner-operator vs. a non-owner operator in a business sale.
35:22 - Entrepreneurship, sales, and scalability.
45:43 - Business growth strategies and documentation.
49:36 -Scalability.
52:45 - Acquisitions and due diligence in business.
55:50 - Business financial management and growth strategies.
1:03:24 - Building high-output teams with exercises and tools.
1:06:42 - Business exits and scaling.
1:09:16 - Scaling businesses by identifying and addressing red areas.
Live Links :
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Join us as we delve into the dynamic world of executive leadership and pivotal moments of transition in this engaging episode of the Business Lunch podcast. Hosts Roland Frasier and Ryan Diess kick off with a lively banter, setting the stage for a deep dive into the complexities of being a CEO.
The episode features a detailed discussion on the stepping down of Bumble's CEO, exploring the nuanced reasons behind such significant career decisions.Throughout the conversation, Ryan and Roland offer insights into the multifaceted nature of executive roles, particularly focusing on the differences and responsibilities of CEOs and COOs.
They bring their own experiences into the discussion, providing listeners with real-world examples and practical advice.This episode is a treasure trove for anyone interested in the intricacies of business leadership, whether you're an aspiring entrepreneur, a seasoned executive, or simply curious about the dynamics of high-level management.
It's an insightful journey into what it means to lead, adapt, and grow in today's fast-paced business environment.Highlights:"I think that the most important thing is to be able to have a conversation with somebody and to be able to disagree with them and still respect them."âI want to know all the people I'm working with by name and you know, see how they're doing and know about their families and do barbecue.ââNo one can run your business like you do.
Highlights:
"I think that the most important thing is to be able to have a conversation with somebody and to be able to disagree with them and still respect them."
âI want to know all the people I'm working with by name and you know, see how they're doing and know about their families..."
âNo one can run your business like you do.â
Timestamps:
(0:00:00) - Considering Leadership Transitions
(0:14:17) - Consider Hiring CEO or COO
(0:23:07) - CEO vs COO and Hiring Specialists
(0:33:02) - Acquiring Successful Businesses Is More Effective
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Join us for an enlightening episode of the Business Launch Podcast with Roland Fraser and Ryan Diess. In this episode, we unpack the latest developments in open source technology and AI, featuring insights from our time at the Rise Nation mastermind with Daymond John.
We cover he implications of OpenAI's new features for entrepreneurs, the integration of chat GPT with other platforms, and the groundbreaking GPT app store concept. Whether you're a tech enthusiast or an entrepreneur looking to leverage AI, this episode offers a wealth of knowledge and a touch of humor about our adventures in Miami.
Tune in for a friendly chat that feels just like we're sharing insights over lunch!
Highlights:
"Open AI just killed 99% of AI startups and AI automation agencies."
"It's democratizing software development for people that can say in plain English what they want to have happen."
"How do you open source development and monetize at the same time? You create an ability for anybody to build apps... and take a 30% rake on everything."
Timestamps:
(00:30) Rise Nation Mastermind and Miami Experiences
(01:56) OpenAI Developer Day Highlights
(03:23) Implications for Entrepreneurs and AI Integration
(04:19) Enhancing Data with OpenAI's New Capabilities
(05:45) Concerns Over Data Accuracy and Impact on Startups
(06:40) Exciting New Features and Integration of Platforms
(08:45) Launch of the GPT App Store and Its Significance
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this episode of the Business Lunch Podcast, Roland and Ryan dive into their experience planning and executing live business events.
They discuss different event types and purposes, and share lessons learned around marketing, celebrity involvement, testing event descriptions, and more. Listeners will gain insights into considerations like timing of promotions, ensuring events enable intended sales goals, and navigating challenges like hotel contracts and room blocks.
Roland and Ryan also candidly discuss things that didn't go according to plan at past events and how they've applied learnings.
Entrepreneurs and marketers will walk away with best practices for optimizing events to drive attendance, engagement, and results!
Highlights:
"I freaking hate events. I hate events, there's so much work, there's so much stress leading up to it."
"You underestimate how difficult it is to get people to, to buy a ticket, buy, you know, buy tickets event, buy a plane ticket, get hotel space, and then show up. It's a big ask, it really is a big ask."
"One nice thing, a well known speaker, a celebrity time person is going to cost you a good bit of money, but what they buy you is scroll stopping."
Timestamps
00:03: Events
03:31: Profitability
09:32: Planning & Marketing
12:27: Celebrity Involvement
17:16: Improving Sales
20:03: Strategies
25:29: Converting Sales
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Get ready to revolutionize your digital marketing game this Black Friday! Promising you a rollercoaster of insights, we take you on a journey through the world of Black Friday in the digital realm.
You'll get a kick out of an amusing story about a stolen ATM and how it ties into the larger narrative of leveraging the holiday season without a physical storefront.Discover the fascinating evolution of Black Friday as it has transcended from physical stores to include digital marketers.
Also, weâll serve up some compelling strategies to create a buzz-worthy Black Friday offer without the dreaded last-minute rush. We later dive into exploring how a simple shift from an online all-day product to a traditional promotion strategy can skyrocket your revenue.
You'll also learn why offering something unique during the holiday season goes a long way compared to the usual sale or discount. Tune in for an episode packed with insights, wit, and knowledge!
Highlight:
âSo this is our friendly reminder hey, there's this big opportunity for your business that is only a few weeks away.â
âThink about Black Friday is a reason to do something right now.â
"We definitely generated more revenue when we just did an outright promotion to the list, when it was just a pure promotion.â
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Uncover the secrets to scaling your business successfully with the brilliance of Roland Frasier. As an unparalleled entrepreneurial genius, Roland shares his insights and wisdom to help you transition from a worker to a manager, highlighting the importance of the CEO's role in achieving this monumental shift.
The conversation explores the intricacies of stepping away from the grind, focusing on strategic management, identifying crucial roles, and crafting a roadmap for efficiency that'll set you on the path to growth and success.
In the second half, Roland unveils his unique concept of the five exits of an entrepreneur, a strategy designed to set the foundation for a prosperous entrepreneurial journey. Furthermore, we present a specific process for exiting the line successfully, a critical step whether you're starting out or running a multi-million dollar enterprise.
So tune in, let the wisdom of Roland Frasier guide you towards your dreams of a thriving and scalable business!
Highlights:
"A successful entrepreneur needs to think like a startup founder, operator, and investor.â
âIf you want to be the CEO, BE the CEO.â
âTo achieve scale and become exitable, businesses need to focus on building processes and systems, not just acquiring more leads and customers.â
Timestamps:
00:00: Introduction
01:53: Business Growth
07:01: Delegation
12:33: Leadership
17:35: Leveraged Sales
22:57: Transferable Value
31:10: Dancing Bear In Business
36:50: Exiting a Business
Live Links:
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Get ready to harness the power of artificial intelligence as we discuss eleven unique strategies for scaling your business with AI. Discover how content created with AI can help you drive leads, increase the lifetime value of your customers, and streamline your operations.
We share our experience of designing a course exclusively with AI and generating impressive sales in just seven days.Listen in as we examine the application of AI in creating programs that educate your customers, analyze Amazon reviews, and craft engaging social media posts and videos.
We also discuss how you can use AI to expand your reach, breaking language barriers with translation tools like DeepL and Rask. Hear about our experiments with Chat GPT to generate simulated dialogue.
Finally, we'll walk you through the process of using AI for book creation, automated content creation, and even automating market research. Tune in to this enlightening conversation to learn how you can leverage AI to drive business growth and efficiency.
Highlights
"Content marketing is one of the best ways to get more leads and customers."
"You don't have to be in it at all and it creates really good videos... Virtual influencers is, to me, the next awesome place that things are going so that you can create videos by you without you being there."
"The cool thing about what you can do with AI is you can get rid of the friction. The friction that stopped you from writing the book that you know you need to write. The friction that stopped you from creating all of the videos that you should create."
Timestamps
(0:00:02) - AI Scaling Business With Content Marketing
(0:07:15) - AI Expanding Product Education and Reach
(0:15:49) - AI Interview Format Podcast Creation
(0:23:04) - Book Creation With AI and Research
(0:35:07) - Automated Content Creation Using AI
(0:49:50) - AI's Impact on Business Growth
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Join Roland Frasier and Ryan Deiss on a remarkable episode of the Business Lunch Podcast. They unveil groundbreaking AI technologies that generated seven figures in just one week. Imagine what you could achieve by having lunch with ultra-successful entrepreneurs who share their secrets to success.
Buckle up for a deep dive into cash flow strategies and discover how AI is revolutionizing the way businesses operate. Plus, learn about the power of personalized video messages and find out how to harness AI's potential for your own business.
Tune in to unlock the secrets to financial success with Roland and Ryan. Don't miss this exciting episode of the Business Lunch Podcast!
HIGHLIGHTS
"We've been experimenting and integrating AI technologies into our business in a way that's generated seven figures in just one week."
"So we had 631 sales 72.5% of the people that bought showed up. And some people bought, by the way after the webinar, because we didn't take the page down, because we're going to do a replay."
"So we have had so far $64,887 In sales, and have collected $51,900 in 24 hours through keep in mind, it was done yesterday, the pitch was around 2:45pm."
TIMESTAMPS
00:00: Introduction
02:33: Ai to boost business sucess
04:46: Ai for marketing
09:48: Webinar sales
12:44: Personalized Videos
19:40: ChatGPT for cash flow optimization
22:06: Ai to analyze data
28:19: Google AdWords
31:24: Cash flow management
35:01: Qualifying leads
42:05: Financing options
50:49: Streamlining sales
54:20: High Ticket Sales
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Join hosts Roland Frasier and Ryan Deiss in this enlightening episode of The Business Lunch as they explore the intricacies of working with agencies and consultants. With a shared focus on learning from their past experiences, they discuss the dos and don'ts when it comes to integrating external help into your business.
The episode kicks off with a candid discussion about the benefits and pitfalls of working with agencies, as Roland and Ryan reflect on their recent experiences. They emphasize the importance of proper onboarding and integration, sharing valuable insights on how to make these external partnerships work seamlessly within your existing team.
Roland and Ryan share valuable lessons learned from their own journeys, such as the significance of phasing in new hires and setting clear expectations. They stress the importance of understanding the scope of work, prioritizing projects, and ensuring that agency work aligns with your company's core values.
Additionally, they discuss the critical role of data and measurement in evaluating agency performance and making informed decisions. They offer valuable tips for entrepreneurs seeking to leverage agencies and consultants effectively while avoiding common pitfalls.
Tune in to this episode of The Business Lunch for practical advice and real-world examples to enhance your agency relationships, improve your ROI, and make your business more successful. Don't miss this insightful conversation between two seasoned business experts.
HIGHLIGHTS
"You really do have to keep your eye on the ball. I think that you can't assume they're just going to come in and do it."
"It is the start of a process, not the end of your responsibility."
"The mistake that entrepreneurs make is they abdicate responsibility to these third parties because, let's be honest, if we could do it ourselves, we would have done it."
TIMESTAMPS
00:00: Introduction
03:33: Team Structure
09:22: Outside Agencies
14:56: Training & Consulting
19:46: Hiring A Marketing Agency
23:56: Outsourcing
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Join Roland Frasier and Ryan Deiss on another exciting episode of "The Business Lunch Podcast." In this installment, they follow up on their recent conversation about the book launch of Roland's "Business Wealth Without Risk" with Jay Abraham.
Surprisingly, neither "Business Wealth Without Risk" nor Ryan's book, "Get Scalable," were co-authored by both of them, and they discuss why that is. They delve into the unique approach they're taking with their book launches, which is focused on generating deal flow and carving out a distinct space in the business operating system world.
Discover how they're intentionally avoiding the typical book launch strategy and aiming to engineer word-of-mouth referability for their books.
Don't miss this episode, where Roland and Ryan provide insights into their innovative book launch tactics and strategies.
HIGHLIGHTS
"The goal of the book is not to write a book that gets bought. It's not to write a book that gets read. It's to write a book that gets referred."
"You can eat your cake and have it too because all the things that you said help all of that experience of having an actual business relationship really lets you see a lot more about somebody."
"It's not given away for free because free typically is valued at nothing or less by people. The price people pay, right? Who don't pay for it."
TIMESTAMPS
00:00: Introduction
01:49: Writing with a partner
07:27: Monetizing content
12:17: Branding
16:55: Book Marketing
19:30: Non-traditional launch strategies
24:53: Referral Tactics
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
You can also find other content by Roland on:
The Business Lunch Podcast Youtube Channel đ https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Join Roland Frasier and Ryan Deiss in this episode of The Business Lunch Podcast as they dive into the intricacies of book launches. Ryan is eager to hear about Roland's recent book launch and get insights into how to successfully launch a book. Roland shares his experiences and strategies, shedding light on the decision to partner with Jay Abraham and the purpose of their book, 'Business Wealth Without Risk.'
Discover the importance of personal branding and how a book can elevate your authority in your industry, as Roland and Ryan emphasize the power of a well-planned book launch. Roland explains the timeline of their book launch, starting from the book's creation to building an affiliate network to promote the launch event.
Roland discusses the challenges they faced during the launch, such as the responsiveness of the hired launch services and the costs involved. In this episode, you'll gain valuable knowledge on planning and executing a book launch that drives real results.
Tune in to learn how to make your book launch a strategic success and elevate your personal brand in the process.
HIGHLIGHTS
"If you're like, 'I don't want a book, I've never thought I could write a book, I don't need a book,' please listen and watch. Because you really will benefit, whatever you do.â
"It's not about ego; it's about understanding the purpose of it, which, for this book, is deal flow."
"The goal for the book doesn't necessarily have to be to become a best seller. Your goal should be to get the kind of readers that you can do business with if that's the purpose of the book."
TIMESTAMPS
00:00: Introduction
03:13: Books & Personal Branding
08:36: Launch Strategies
13:20: Marketing Your Book
18:29: Self Vs Traditional Publishing
21:20: Events
26:13: Affiliate Marketing
30:46: Execution
36:05: Prepare For Challenges
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Introducing an eye-opening episode of "The Business Lunch Podcast" with your hosts Roland Frasier and Ryan Deiss. Join us as we take you through the captivating world of productized services â a concept that's making waves in various industries.
In this episode, we unravel the transformative power of turning a traditional product into a productized service. Traditionally, businesses focused on transitioning from service to product, but what if there's an untapped opportunity in shifting the other way around?
Roland and Ryan discuss the immense potential of productized services. The concept revolves around providing a standardized set of services with fixed completion times and costs, catering to the majority of clients' needs. This approach not only facilitates scalability but also boosts efficiency by eliminating the need for specialized knowledge.
Don't miss out on this eye-opening discussion on the evolving landscape of business, where the productized service concept is breathing new life into traditional models. Tune in to this episode and unlock the potential for growth, efficiency, and innovation in your business.
HIGHLIGHTS
"Traditionally, when you think about productized services, you think about going from a service to a product. I think there's a phenomenal opportunity right now to go from a product to a productized service."
"Conversion rates are typically higher, sales cycles are typically shorter, for every reason you should do this."
"We realized that maybe we should just give the people what they want. And this tells me that plenty of other people aren't doing it either."
TIMESTAMPS
00:00: Introduction
03:55: Productizing Services
09:37: Agency Businesses
14:36: Brand Focus
19.15: Profitability and Scalability
24:00: Bespoke Services
28:18: Acquisitions
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
You can also find other content by Roland on:
The Business Lunch Podcast Youtube Channel đ https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1
Welcome to another episode of Business Lunch with Roland Frasier and Ryan Deiss. Learn tactical strategies for living a rich and happy life, through the lens of managing multiple companies as a portfolio entrepreneur.
Discover the different types of holding companies and learn when to centralize operations and tech stacks. They share valuable insights, from building single-threaded teams to not forcing internal resources on your teams.
Plus, find out why agreements between entities and well-structured contracts are vital for smooth business transitions and successful acquisitions.
If you're an entrepreneur looking to scale and manage a diverse business portfolio, this episode is a must-listen. Tune in for actionable advice and expert tips on how to run and grow multiple companies simultaneously.
Don't miss out on the essential lessons for building a thriving business empire.
HIGHLIGHTS
"Use contracts and agreements between entities for protection."
"Ask the right questions and build a capable team."
"Centralize core tech functions like CRM and ERP for easier comparison."
TIMESTAMPS
00:00: Introduction
01:32: Scaling Multiple Businesses
07:08: SVPs & Holding Companies
11:55: Tax Strategies
19:30: Centralizing Teams
25:33: Leadership
36:36: Acquiring Businesses
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
You can also find other content by Roland on:
The Business Lunch Podcast Youtube Channel đ https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1
Thanks so much for joining us this week.
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Join Roland Frasier and Jay Abraham as they introduce their exciting new book, Business Wealth Without Risk. In this podcast series, they share behind-the-scenes insights and conversations about each chapter.
Whether you're interested in the book or just want to gain valuable insights, these videos and clips are sure to provide you with actionable takeaways. In this episode, they dive into the concept of preeminence â a strategy that goes beyond being the best and explores how to become incomparable in the eyes of your audience.
Discover how preeminence can transform your business, regardless of its nature, and learn practical steps to start implementing it. Explore real-world examples of businesses that have achieved preeminence and see how it can lead to exponential growth.
Whether you're a seasoned entrepreneur or just starting out, this episode is filled with valuable wisdom to help you stand out in a competitive market. Tune in and embark on a journey to becoming preeminent in your field!
HIGHLIGHTS
"Preeminence is being seen in an incomparable way above and beyond everyone else for what your business means to that audience that you're serving."
"It defines what you stand for, why you stand for it, and who you stand for."
"Preeminence becomes the driving force and source of your culture, your advertising, your belief system."
TIMESTAMPS
00:00: Introduction
02:05: Your Business Philosophy
06:56: Client Satisfaction
08:53: Becoming Preeminent
12:55: Business Growth Strategies
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
You can also find other content by Roland on:
The Business Lunch Podcast Youtube Channel đ https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Join Roland Frasier and Jay Abraham in this enlightening video discussion as they explore the world of relational capital. Discover the secrets to leveraging relationships, trust, and credibility for strategic advantage.
Jay brilliantly explains how relational capital allows individuals and businesses to tap into other people's resources, distribution channels, and credibility to achieve explosive growth.
Through real-world examples and stories, you'll gain a deep understanding of how to harness this power for your benefit.
Learn how to navigate the myriad opportunities within relational capital, from endorsements to joint ventures, co-branding, and more.
Whether you're a seasoned entrepreneur or just starting out, the insights shared in this video will open doors to new possibilities and help you accelerate your success.
Don't miss this chance to explore the limitless potential of relational capital with two masters of business growth.
Tune in now and embark on a journey to transform your business and achieve stratospheric profitability.
HIGHLIGHTS
"Relational capital is about leveraging relationships, trust, credibility, and belief that others have with their audience to your advantage."
"It's about figuring out who's already got access to the market you want and their trust, then doing a deal that's mutually beneficial."
"Relational capital gives you access to an unlimited business checkbook to millions of dollars of other people's resources for no cost whatsoever."
TIMESTAMPS
00:00: Introduction
03:29: Leveraging Influence
07:12: Relationships
11:58: Profit & Growth
15:29: Competing Businesses
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
You can also find other content by Roland on:
The Business Lunch Podcast Youtube Channel đ https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to an exciting episode as Roland Frasier and Jay Abraham dive into the world of exponential growth. In this special series, we explore the chapters of their new book, where each section is a treasure trove of insights and strategies to propel your success to new heights.
In this episode, Roland and Jay take you behind the scenes, sharing video interviews and clips that provide a glimpse into the fascinating concepts explored in their book. From thinking bigger and achieving moonshots to mastering mental models and optimizing your efforts, they dissect the secrets of exponential growth.
But the real gem of this episode is the revelation of the "Nine Drivers of Exponential Profit Performance" - simple yet powerful shifts that can transform your business outcomes. Jay's extensive experience across diverse industries and his revolutionary approach to business growth will leave you inspired and eager to implement these strategies.
Through engaging conversations and real-world examples, Roland and Jay demonstrate that exponential growth is not reserved for the elite few.
Anyone can leverage these principles to achieve extraordinary success, and they're here to guide you on this transformative journey.
If you've ever wondered how companies like Chat GPT and others reach billion-dollar valuations at warp speed, this episode is your roadmap. Discover the playbook for accelerating your success, and join us as we explore the limitless possibilities of exponential growth.
Don't miss out on this valuable opportunity to supercharge your business aspirations!
**For a limited time only, head over to BusinesWealthWithoutRisk.com or Amazon to buy the book for as little as 99 cents!
HIGHLIGHTS
"If you don't think you can really grow something by orders of magnitude think again, it is very, very doable just by shifting the way you do things."
"These successes are not unicorns, even though they call them that anybody can do this you guys can too."
"This is the playbook. So definitely dig in here. It is rich and deep in value for you."
TIMESTAMPS
00:00: Introduction
02:07: Applying Exponential Growth
03:54: Strategies & Tactics
06:04: Business Settings
07:54: Tools For Success
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
You can also find other content by Roland on:
The Business Lunch Podcast Youtube Channel đ https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Join Roland Frasier and Jay Abraham in this captivating podcast series as they unveil the secrets of their groundbreaking book, "Business Wealth Without Risk" In this exclusive journey, you'll discover powerful strategies that can supercharge your business results.
Roland and Jay have created a series of video interviews to accompany the book, and in this podcast, they're sharing behind-the-scenes insights.
These videos offer a deep dive into each chapter and section of the book, providing a unique opportunity to tap into the minds of these two business gurus.
In the initial episodes, you'll hear Roland and Jay discuss "how to think bigger" and "how to think better with business models."
They'll guide you through the process of optimizing your business, whether you're just starting out, acquiring a new venture, or looking to turbocharge your current enterprise.
Throughout the series, they'll delve into various strategies and tactics that can help you optimize your business, from marketing techniques to pricing strategies and more. You'll uncover the power of compounding, where small changes in key areas can lead to exponential growth.
Whether you're an aspiring entrepreneur, a seasoned business owner, or simply curious about the world of business optimization, this podcast is a must-listen.
**For a limited time only, head over to BusinesWealthWithoutRisk.com or Amazon to buy the book for as little as 99 cents!
TIMESTAMPS
"It's about figuring out how to get much higher performance out of much less effort, time, energy, or in this case, investment or risk."
"What this is all about is getting you to realize that you have the ability to harness, harvest, capitalize on a multitude of performance-enhancing, result-multiplying, profit-increasing levers."
"If you only increase the three key factors: the number of buyers, the size of the average sale, and the frequency, the number of times they bought by only 10%, that doubling isn't doubling when you extend it, it's 800%, eight times more revenue."
TIMESTAMPS
00:00: Introduction
01:41: Levers & Fulcrums
04:55: Leveraging Performace
06:45: Small Changes, Big Results
10:24: Time To Optimize
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
You can also find other content by Roland on:
The Business Lunch Podcast Youtube Channel đ https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1
Join Roland Frasier and Jay Abraham in this captivating episode as they explore the fascinating world of mental models and how they can propel your business to new heights. As the authors of a groundbreaking book featuring introductions by Tony Robbins and Daymond John, Roland and Jay are here to share their wealth of knowledge with you.
In this chapter titled "Mental Models for Thinking Better," you'll discover the secrets to enhancing your thinking and decision-making processes. Learn how to build a latticework of mental models, just like Warren Buffett's partner, Charlie Munger, suggests, and gain a competitive edge in the business world.
Roland and Jay dive deep into various mental models, such as exponential growth, geometric thinking, optimization, risk minimization, and more. They reveal how to tap into other people's resources, credibility, and reach, creating a world of opportunities without the need for capital.
Discover how to leverage the power of barter, fame, and partnerships to skyrocket your business success. Whether you're a famous personality or someone looking to collaborate with the famous, you'll find valuable insights to harness the potential of other people's audiences.
This episode is a game-changer for entrepreneurs and business leaders seeking to gain absolute ethical advantage in their industries. Don't miss out on the opportunity to expand your thinking, improve your decision-making, and unlock the ultimate money machine. Tune in now and prepare to think better, achieve more, and set yourself up for unparalleled success!
**For a limited time only, head over to BusinesWealthWithoutRisk.com or Amazon to buy the book for as little as 99 cents!
HIGHLIGHTS
"Discover how to tap into other people's resources, credibility, and reach, creating a world of opportunities without the need for capital."
"When you understand that these elements, what we're sharing in this chapter, teach you how to gain absolute ethical advantage over everybody else and how to get that business that you just got control of and blow it up. So it's really an ultimate money machine and then do it over and over again."
"Understanding these mental models is going to be one of the keys to set you guys up. You learned how to think bigger. Now in this part, you're going to learn how to think better, and once you've done that, you're ready for the next."
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Join Roland Frasier and Jay Abraham in this exciting episode as they dive deep into the first chapter of their groundbreaking book. In this opening chapter, you'll discover how to shatter your limitations and achieve exponential growth in your business.
Roland and Jay share powerful insights and real-life examples that will expand your thinking and challenge your beliefs about what's possible. They discuss the concept of "moonshot thinking" and how it can propel you beyond your current boundaries, just like legendary athletes who pushed the limits of their abilities.
Learn how to go from incremental growth to astronomical success by adopting innovative strategies and methodologies that have been tested and proven. Discover the secrets to controlling your outcomes and achieving far more than you ever imagined.
This episode is a must-listen for entrepreneurs, business leaders, and anyone seeking to elevate their business to new heights. Get ready to think bigger, better, faster, and safer as you embark on a journey to unlock your full potential. Don't miss this opportunity to join Roland and Jay on their mission to help you achieve your own moonshot goals. Tune in now and start thinking beyond the stars!
**For a limited time only, head over to BusinesWealthWithoutRisk.com or Amazon to buy the book for as little as 99 cents!
HIGHLIGHTS
"I think it's just this awareness factor. Like there's two steps, there's one being the innovator, and then there's two, being able to follow what the innovator has done, because now you see, it's possible..."
"I think the most important thing that they should learn from both you and I but definitely in this chapter is that there's nothing we are sharing that is theoretical."
"There's nothing we're sharing that hasn't been applied not just once, but over and over again."
TIMESTAMPS
00:00: Book Introduction
01:49: Strategic Thinking
05:36: Pushing Personal Limits
07:24: Multiplying Wealth
11:19: Creative Marketing Strategies
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Join us for an enlightening episode of The Business Lunch Podcast, with the seasoned entrepreneur, Brian Lee. In this episode, Brian shares his journey from creating LegalZoom to ventures like ShoeDazzle and The Honest Company. Discover the behind-the-scenes stories of how these companies were founded and what led to their success.
Brian Lee also delves into the world of partnering with celebrities and influencers, shedding light on the intricacies of equity splits and collaboration dynamics. He emphasizes the importance of treating celebrity partnerships as genuine business relationships and shares tips on how to approach potential partners.
As a seasoned investor, Brian Lee provides insights into the startup landscape. He discusses his enthusiasm for emerging technologies like augmented reality and virtual reality and their potential to reshape industries. Learn how data-driven virtual malls and innovative drone technologies are paving the way for exciting possibilities in the world of entrepreneurship.
Whether you're a budding entrepreneur or a seasoned business owner, this episode offers valuable lessons and perspectives from Brian Lee's remarkable journey through the business world. Join us for this engaging conversation and gain insights into entrepreneurship, celebrity partnerships, and emerging technologies.
HIGHLIGHTS
"I think like many of you, I think I was just born to be an entrepreneur. I always had it in me to start something..."
"A partnership is a relationship. It's not transactional. If you can't see eye to eye with a potential partner, then you shouldn't be partners."
"I'm a firm believer that things are always being innovated on and new models will always be created."
TIMESTAMPS
00:00: Introduction
02:08: Legal Tech
08:44: Optimizing Customer Retention
14:29: Lifestyle Brand With Jessica Alba
16:24: Celebrity Partnerships For Business Success
27:57: VR & Drones
35:20: Availability
41:09: Advice For Entrepreneurs
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
You can also find other content by Roland on:
The Business Lunch Podcast Youtube Channel đ https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Join host Roland Frasier and guest Jay Abraham in this episode of the Business Lunch Podcast as they unveil a treasure trove of strategies to enhance your business!
Drawing from their forthcoming book, the dynamic duo explores advanced methods to propel your business forward.
Discover the three rapid ways to expand any business: gaining more customers, increasing transaction size, and boosting purchase frequency. Dive into the intricacies of these methods, where traditional growth tactics are left in the dust.
But that's not all.
Roland and Jay delve into the world of strategic partnerships and acquisitions, showing you how to tap into the expertise, assets, and markets you need without the traditional costs and risks. Learn how to leverage other people's strengths and resources to skyrocket your own business.
The possibilities are boundless as they discuss accessing new markets, adding new products, and embracing growth assets to elevate your business. Realize the potential of exponential growth, allowing you to focus on what you love and excel at, while others handle the rest.
If you've ever wondered how successful entrepreneurs achieve astounding growth, this episode is your key to unlocking their secrets.
Don't miss this valuable opportunity to learn from two industry titans, Jay Abraham and Roland Frasier, and embark on your journey to a lifetime of business success.
Tune in to Business Lunch with Roland Frasier and Ryan Deiss for this exclusive episode with Jay Abraham.
HIGHLIGHTS
"When you can go to other people to partner that have the things that you would like to have in your business and maybe have skills that you don't have expertise, assets, that kind of thing."
"Your weaknesses can be things that you're just not that good at. Or it can be things you don't know. It can be things you don't like."
"We're going to show you how you can create a lifetime of wealth every three to five years."
TIMESTAMPS
00:00: Introduction
06:58: New Markets
14:40: Three Ways To Grow Your Business
17:29: What Do You Need?
22:39: Risks Of Doing It On Your Own
26:16: Leveraging Your People
36:05: Value Of Product Placement
46:40: Acquiring Assets
57:14: Why Most Start Ups Fail
1:00:53: Position Your Investments
1:04:56: Setting Up An SVP
1:20:36: Strategies To Reduce Price
1:29:54: Cashing Out
1:33:05: Questions From Audience
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
You can also find other content by Roland on:
The Business Lunch Podcast Youtube Channel đ https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this episode of The Business Lunch Podcast, Roland Frasier and Ryan Deiss dive into two recent negotiation experiences and share valuable insights on how to handle offers and negotiations effectively.
The two discuss a negotiation where they received an offer that didn't align with their expectations. Instead of reacting negatively, they emphasize the importance of starting with gratitude and acknowledging the value in any offer.
Additionally, Roland and Ryan highlight the significance of identifying a common "enemy" or challenge in negotiations, as it helps align both parties on the same side of the problem-solving process.
Throughout the episode, they emphasize the value of removing emotional reactions from negotiations and approaching them as collaborative problem-solving discussions.
By following these strategies, listeners can navigate negotiations more effectively and maintain positive relationships even when deals don't go as initially expected.
HIGHLIGHTS
"How do you lower the burden of the person to getting to the solution that you want?"
"Every offer is precious."
"If you can take the pressure off of having a conversation with somebody... we're aligned instead of opposed."
TIMESTAMPS
00:00: Introduction
02:31: Value Of Baseline Deals
08:43: Initial Reactions
12:01: Learning The Hard Way
17:42: Saying Thank You
23:05: Insulting Offers
25:42: Identifying The Enemy
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this engaging episode of The Business Lunch Podcast with Roland Frasier and Ryan Deiss, the dynamic duo explores the fascinating world of personal branding for founders and entrepreneurs. Roland and Ryan candidly share their evolving perspectives on personal branding, shedding light on the journey from skepticism to realization of its immense value.
They discuss essential steps for anyone looking to embark on the personal branding adventure, emphasizing the importance of having a unique perspective and experience to share. Whether you're a seasoned entrepreneur or just starting out, this episode provides valuable insights on harnessing your expertise and carving your niche in the market.
Learn the significance of consistent content creation, regardless of the chosen approach, and how it can help you build a loyal audience that eagerly awaits your next piece of wisdom. Roland and Ryan also share their personal experiences in content production, highlighting the importance of scheduling dedicated content days to stay on track.
Whether you're looking to expand your online presence or wondering how to balance your personal brand with your business, this episode is a goldmine of actionable advice. Tune in and gain valuable insights that will set you on the path to personal branding success as a founder.
HIGHLIGHTS
âYou either need to pick a path. You're either always there everywhere or you're missed when you're gone."
"The decision to have a personal brand or founder brand is a decision to show up at least once a week."
âThe strongest brands aren't always there, but you miss them when they're gone."
TIMESTAMPS
00:00: Introduction
03:19: Building A Personal Brand
06:02: Building A Audience
12:32: Business Vs. Fame
15:37: Making Content
21:31: Brand Path
23:45: Packaging Your Ideas
29:17: Donât Miss Out On Good Content
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this insightful episode of the Business Lunch Podcast, your hosts Roland Frasier and Ryan Deiss delve into the ever-relevant topic of managing your business during uncertain times. They discuss crucial aspects such as customer acquisition, pricing strategies, and the significance of maintaining a robust marketing presence even when the going gets tough.
Discover why cutting marketing spend might not be the best idea, especially when it can help you gain a competitive edge. Learn how to prioritize your investments wisely, whether it's in marketing channels, talented personnel, or enhancing the customer experience.
If you're looking for actionable strategies to not only survive but thrive in the face of uncertainty, this episode is a must-listen. Tune in now and position your business for success!
HIGHLIGHTS
" In uncertain times, doubling down on customer acquisition might just be the key to staying ahead of the curve."
"Pricing strategies should adapt to the market, but don't sell yourself short. Your product's value remains constant."
"Marketing isn't an expense; it's an investment, especially during turbulence. It keeps your brand alive."
TIMESTAMPS
00:00: Introduction
01:40: Current Acquisition Landscape
07:45: Preparing For A Resession?
12:36: Is It Time To Raise Prices?
14:48: Financing
21:37: Credit Lines
26:48: Inside Sales
29:25: Cut Marketing Budget
34:10: Preparing For A Downturn
CONNECT
â˘Ask Roland a question HERE.
RESOURCES:
â˘7 Steps to Scalable workbook
â˘Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
You can also find other content by Roland on:
The Business Lunch Podcast Youtube Channel đ https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Join us in this episode of The Business Lunch Podcast as Roland Frasier sits down with special guest Cameron Harold.
Cameron Is well known âas the COO Whisperer." He is founder of the COO Alliance and by age thirty-five, Cameron had helped build his first two $100 million companies
Whether you're a seasoned entrepreneur or just starting in the business world, you'll gain valuable takeaways as Cameron Harold shares his expertise and provides unique insights.
Tune in to discover actionable advice, compelling anecdotes, and thought-provoking discussions in this engaging episode!
HIGHLIGHTS
"Most great employees, especially as you move into those leadership ranks, are never out looking for a job... you need to entice them away from wherever they're working."
"Building out a scorecard and a job description for that role that is really strong and really polarizing... attracts the other 50% in."
"Get a copywriter... to rewrite the job posting like a sales letter so that it pops."
TIMESTAMPS
00:00: Introduction
02:56: Getting Into The Industry
09:16: The Right Second In Command
12:26: Will It Work Out?
18:27: 1 Hour A Week
24:51: CEO Leadership
28:01: Understanding Yourself
34:07: Letting Go Of A Good Friend
43:03: Being A Mastermind
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
You can also find other content by Roland on:
The Business Lunch Podcast Youtube Channel đ https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on...
Join Roland Frasier and Ryan's Diess in this exciting episode of the Business Launch Podcast! Grab a seat at the table as they delve into what's been working for them lately. Discover their powerful strategy of flipping the script on webinars and events to see remarkable conversion rate increases.
Ryan demonstrates how transparency and upfront pitching can transform your approach to selling. You won't want to miss their insights on native integration of offers into content, as well as the innovative ways to engage your audience.
Plus, get a sneak peek into their upcoming event, "Get Scalable Live," where they share the latest in what's working now.
Tune in for actionable tips and strategies that can revolutionize your business approach. Whether you're a seasoned entrepreneur or just starting out, this episode has something valuable for everyone.
Don't forget to mark your calendar for the upcoming event at getscalablelive.com!
HIGHLIGHTS
"So that's the first thing it's working out, flipping the pitch pre pitching, and then go on to the content."
"It's not different from a, from a strategy perspective, right. But I do think that the difference when you're actually there, live, whether you're live and in person, you know, live virtually, and you just let it be known."
"So in the web, I said, we now have the next few days for me to try to impress you both with how good we are, how smart we are, how fun we are to work with..."
TIMESTAMPS
00:00: Introduction
01:35: What Is Working Now?
07:34: What Is The Challenge?
10:30: Having A Call To Action
15:53: Book Writing Challenges
22:24: Flipping The Book Funnel
25:26: Getting People To Self Identify
31:12: Branded Campaigns
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Join Roland Frasier and Ryan Deiss in their latest episode of "The Business Lunch Podcast" as they tackle the controversial topic of businesses taking stances on political, cultural, and social issues.
In this candid conversation, Roland and Ryan share their thoughts on the fine line companies must walk between expressing values and avoiding the risk of alienating customers or employees.
They discuss recent cases where companies faced backlash, losing billions in market value, due to the decisions they made regarding public statements and actions.
Reflecting on personal experiences and broader societal trends, the hosts delve into the importance of tolerance, freedom of expression, and the impact of aligning a company with specific values.
Tune in to this engaging episode to explore the complex dynamic of business ethics and decision-making in today's polarized world.
HIGHLIGHTS
"I think this episode has a chance of maybe getting us into trouble... But it is a conversation that entrepreneurs everywhere are having but almost nobody's having it in public and out loud because everybody's afraid of the same thing which is getting canceled.
"So you're going to take your views in this department that is responsible for handling this? And then what's the process for determining what is the company's view?"
"So, you know, we're going to act in service of the greater mission... let's focus on what unites us, what unites us, not what divides us."
TIMESTAMPS
00:00: Introduction
01:03: Natural Disasters
06:27: Lets Make Donuts
12:24: Bullying In The Workplace
16:12: Value Of Business
21:15: Social Responsibilities
27:02: Disclosure Of Risk
CONNECT:
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other...
In this episode of Business Lunch, Roland Frasier discusses effective strategies for finding clients. He emphasizes the importance of leveraging your existing network to generate consulting opportunities. Roland advises listeners to reach out to people they already know through various communication channels such as texts, emails, social media, and messaging apps.
He suggests asking open-ended questions about what projects they're working on and what excites them. Using a four-part framework involving knowledge, skills, experience, and connections, Roland explains how to identify ways to add value to their endeavors.
Roland shares examples of how to engage potential clients in meaningful conversations, offer insights, and eventually convert these interactions into consulting deals.
By tapping into their existing contacts and applying the outlined strategies, listeners can discover untapped business opportunities within their network. Tune in to this insightful new episode of Business Lunch!
HIGHLIGHTS
"You've got to think about who you already know to make this happen faster."
"It would be absolutely irresponsible to ignore the people that you've already got."
"What is your outgoing message that you can post on social, or that you could send as a text to the people that you already know?"
TIMESTAMPS
00:00: Introduction
02:05: Following Up On Social Media
05:52: Starting The Conversation
10:01: Sharing Your Value
13:49: Getting Your Ideal Clients
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this riveting episode of "The Business Lunch Podcast", host Roland Frasier sits down with entrepreneur and founder of Spanx, Sara Blakely. Dive deep into the journey that transformed an idea born out of a personal need into a global empire, revolutionizing the fashion industry and empowering countless women.
Join Roland as he unravels the intriguing tale of how Sara, armed with only an innovative concept and a spirit of determination, turned the hosiery industry on its head. Discover how she navigated the obstacles of skepticism, gender biases, and industry conventions to create a product that not only solved a problem for women but also became a cultural phenomenon.
Sara also shares the role of mindset and visualization in her success, drawing on her early exposure to motivational teachings. The episode delves into how embracing failure, cultivating resilience, and ignoring naysayers can pave the way to achieving greatness.
Prepare to be inspired and motivated as you listen to Sara's storyâa story that serves as a testament to the power of innovation, determination, and the belief that a single idea can change the course of an industry and empower millions.
Whether you're an aspiring entrepreneur or a seasoned business professional, this episode is packed with valuable lessons and strategies that can elevate your journey to success.
Discover the magic that happens when determination meets innovation and how an idea, when nurtured with passion, can reshape industries and inspire a generation of entrepreneurs.
HIGHLIGHTS
âI was a frustrated consumer, I had never taken a business class, I had never worked in fashion or retail. And I couldn't figure out what to wear under white pants."
"And what happened was, I actually just took an idea in an industry that was very established, that had been doing things the same way for a really long time.â
âSo I stood in every department store I got into Neiman Saks, Nordstrom, Bloomingdale's, Bergdorf, Barney's. And I went for two years and stood eight, eight to nine hours a day in the department stores selling the product for them."
TIMESTAMPS
00:00: Introduction
05:51: The Turning Point
12:19: What You Donât Know Can Be An Asset
15:16: The Patent Process
21:28: Scaling
24:42: A No Limit Person
28:37: Having A Plan For Failure
34:27: Advice To Others
37:36: Expanding & Whatâs Next?
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to another insightful episode of "The Business Lunch Podcast" with your hosts Roland Frasier and his esteemed guest, business partner Ryan Deiss. In this thought-provoking episode, Roland and Ryan delve into the complexities of growth, team dynamics, and the challenging decision of upgrading to an all-A player team.
As Roland and Ryan candidly discuss, the age-old question arises: "If you decide that you want to do something out of the kindness of your heart, or just to say thank you, that's cool. But then you have to ask yourself, the question is, am I going to let my guilt or my generosity damage the ability of the company to grow?"
The episode concludes with Roland and Ryan setting the stage for the next segment: finding the right people for the job and navigating the transition. They wrap up by highlighting the crucial lesson that having the right team is the cornerstone of achieving business growth, underscoring that recognizing the need for change is the first step toward ensuring success.
Tune in to this episode of "The Business Lunch Podcast" to gain invaluable insights from Roland Frasier and Ryan Deiss as they navigate the intricacies of evolving business teams, fostering growth, and making the tough decisions that ultimately drive success.
HIGHLIGHTS
"As entrepreneurs and CEOs, acknowledging the need for change is paramount."
"The emotional aspect of transitioning from employees who were once perfectly aligned to A players who can take the business to the next level."
Every challenge in business ultimately boils down to leadership."
TIMESTAMPS
00:00: Introduction
02:12: Losing People
03:42: Friend Or Employee
04:40: Deal With What You Have
05:48: The Right People For The Job
07:31: The Perfect Team
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Dive into the world of AI-generated conversations on this intriguing episode of the Business Lunch Podcast. Hosts Roland Frasier and Ryan Deiss take a unique approach as they engage in a thought-provoking dialogue entirely crafted by AI.
Tune in to explore the diverse perspectives on AI's impact on privacy, job loss, technological advancement, and more. Uncover the unexpected twists and turns as Roland and Ryan explore the pros and cons of AI, shedding light on how this technology could shape the future of businesses and beyond.
Don't miss this captivating episode as they push the boundaries of podcasting innovation and explore the potential of AI-generated content.
Join the conversation and gain new insights into the fascinating world of artificial intelligence on this special edition of Business Lunch with Roland Frasier and Ryan Deiss.
HIGHLIGHTS
"Yeah, and I think, what is the the greater implication aside from screwing with your friends? What is the greater implication for entrepreneurs, CEOs who want to leverage AI in their business?"
"And it created a script out of each of the questions. And then we add chat GPT, separate all of the Ryan dialogue from all of the Roland dialogue."
"So when you hear me and Ryan talking, most people would not know that it wasn't us, except people that really knew us."
l
TIMESTAMPS
00:00: Introduction
01:16: Upsell
04:01: Debates
07:00: Podcast Producers
11:34: Scaling The Company
14:24: Message Vs. Messenger
17:04: AI Generated Characters
20:28: Virtual Vs Real
23:23: Army Of Influencers
25:36: Virtual Relationships
CONNECT
Ask Roland a question HERE.
RESOURCES
7 Steps to Scalable workbook
Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies
Welcome to another episode of Business Lunch with Roland Frasier! In this special episode, Roland & his guest DeAnna Roger's delve into tactical strategies that can help you live a rich and happy life.
In this episode, Roland and DeAnna Roger's share an exciting new venture: a mastermind collaboration with the renowned Daymond John. Discover how this partnership came about and how they are creating a powerhouse mastermind that bridges audiences and connections.
Learn the importance of timing, delivering value, and building trust in such partnerships.
They discuss the art of creating and running masterminds, offering practical advice on promotion timelines and software tools.
They highlight the power of interactive events, where participants actively engage, problem-solve, and share experiences. You'll gain valuable insights into growing your business, scaling through partnerships, and maximizing your potential for success.
If you're ready to take your business and life to the next level, tune in to this episode of Business Lunch!
HIGHLIGHTS
"If you want participation in your community, you've got to have something that they're gonna that's already on your phone."
"Even though you'll look at it. You'd be like this is amazing, like mighty networks is super cool circle. Super cool."
"We've used a couple others too that I can't remember. But But nothing works as well as Facebook or WhatsApp."
TIMESTAMPS
00:00: Introduction
01:42: The Mastermind Idea
07:27: The Stream Of Commerce
09:57: What To Expect
11:31: Unlimited Capacity
13:18: Listen To Your Audience
15:35: Planning A Promotion
17:54: Simplify Everything
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer...
Welcome to another compelling episode of "The Business Lunch Podcast"! In this dynamic installment, your host Roland Frasier engages in an in-depth conversation with the brilliant entrepreneur and his business partner, Ryan Diess.
Whether you're a fledgling startup or an established online business, this episode is your golden ticket to discovering tried, tested, and trusted methods for supercharging your e-commerce growth.
As the episode unfolds, Roland and Ryan dissect the intricate process of harnessing the true potential of social media. Uncover the secrets of leveraging platforms to establish a powerful online presence and drive traffic that converts.
Learn how to captivate your audience, streamline their journey, and ultimately boost your bottom line. Whether you're grappling with awareness, consideration, or the final decision phase, you'll find indispensable guidance to enhance every step of the customer's pathway.
Expanding your customer base might seem like a daunting task, but fear not! Benefit from their hard-earned wisdom as they navigate common pitfalls and share strategic maneuvers to broaden your reach and leave an indelible mark in the market.
Whether you're a business enthusiast, an e-commerce aficionado, or an aspiring tycoon, you'll walk away inspired and armed with actionable insights to fortify your entrepreneurial journey.
HIGHLIGHTS
"Success in e-commerce is not just about selling products; it's about creating an experience that resonates with your audience."
"In the world of digital marketing, understanding your customer's journey is key to designing a sales funnel that truly converts."
"A well-constructed sales funnel can guide your customers seamlessly from 'just browsing' to 'loyal buyer' if you understand the psychology behind it"
TIMESTAMPS
00:00: Introduction
03:33: Events
08:39: Love What You Do
11:04: Becoming A CEO
17:53: Leveraging Sales
24:15: Transferable Value
26:23: Exit Ready
31:20: Customers
33:29: Spike Your Sales
39:16: The Cash Flow Waterfall
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Mentioned in this...
Join Roland Frasier for another episode of the "Business Lunch" podcast, where he sits down with the dynamic and inspiring Lisa Vanderpump.
Lisa shares her secrets to staying successful and relevant in the entertainment industry for over five decades. With a diverse range of businesses, including restaurants and a wine company, Lisa emphasizes the importance of authenticity and doing your research to find your unique niche.
She opens up about her experiences working with celebrities like The Rolling Stones and Martha Stewart, and how staying true to yourself and treating others with humility has been key to her success.
Discover how she adapted her businesses during the pandemic and found new ways to engage her audience!
HIGHLIGHTS
If you find a job you love, then you never have to work a day in your life."
"Authenticity is absolutely key in business."
"Always find out, bring your own vibe to it. Find out what people need and find out what you don't have in your area of expertise."
TIMESTAMPS
00:00 Introduction
01:47: Biggest Takeaways
07:13: The One Special Thing
13:00: Authenticity Is Key
15:42: The Wine Industry
22:04: Shutdowns
27:24: Working With Your Partner
36:02: Vanderpump Dog Foundation
42:51: Writing A Book
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Step into the world of innovation, disruptive thinking, and remarkable achievements as we welcome the trailblazing entrepreneur, Logan Paul, to the Business Lunch Podcast with Roland Frasier.
In this electrifying episode, Logan shares his journey from a young YouTuber to a globally recognized entertainer, providing valuable insights into his relentless pursuit of success.
Discover the origins of Prime Hydration, a groundbreaking hydration beverage co-founded by Logan and his partner, JJ (KSI). Logan unravels the story behind their astonishing growth and how they carved a niche in the market while disrupting the traditional norms.
Join the conversation as Logan delves into the power of amplification through strategic partnerships and the driving force behind his numerous ventures. Learn how he navigates through failures, pivots, and challenging moments, emerging even stronger and more determined to conquer the impossible.
From his days as a comedian-in-training to defeating Floyd Mayweather in an epic match, Logan candidly shares the lessons he learned, the risks he took, and the art of staying true to oneself in the face of corporate pressures.
Whether you're an aspiring entrepreneur or a seasoned business professional, this snackable episode is packed with actionable strategies, inspiring stories, and unfiltered advice to help you live a richer, happier life while forging your path to success.
Tune in to this episode of Business Lunch with Roland Frasier and Logan Paul and prepare to be inspired, empowered, and motivated to pursue your wildest dreams.
HIGHLIGHTS
Success is not an overnight phenomenon. It's a culmination of small, consistent actions and a burning desire to keep pushing forward."
"We saw an opportunity and took it. The key to success is recognizing when the right moment presents itself and fearlessly diving in."
"Amplification is everything. Partnering with the right people can take your business to heights you never thought possible."
TIMESTAMPS
00:00: Introduction
02:16: Prime Hydration
05:37:Amplification
12:37: Big Ideas
15:53: Social Media Impact
22:11: Being Honest With Yourself
32:09: WWE
34:47: Maverick Clothing
44:17: The Podcast Space
47:12: The Top
54:51: Your Purpose
58:10: Philanthropy
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ
Join us in this captivating episode of Business Lunch as we welcome Marcus Lemonis, a renowned entrepreneur and TV personality from shows like "The Profit" and "The Renovator."
Marcus shares his profound insights on achieving wealth and the responsibility that comes with it as a human being. He unveils tactical strategies for living a rich and fulfilling life while encouraging listeners to learn from insanely successful entrepreneurs through regular lunch meetings.
In this episode, Marcus also delves into the power of strategic acquisitions for business growth. He emphasizes the need to be cautious about promises made during acquisitions and how being generous with others can pave the way for lasting success.
Furthermore, Marcus shares his experiences with scaling through acquisitions and the significance of maintaining an ethical foundation in business.
Discover the keys to financial success, scaling your business through acquisitions, and the importance of nurturing a strong ethical core in this thought-provoking episode.
Tune in to "Business Lunch" with Roland Frasier, and grab your seat at the table for some valuable entrepreneurial wisdom.
HIGHLIGHTS
"We go into these folks' homes and understand their money issues, their relationship issues, and we only use the renovation as the vehicle to uncover and unpack.
"You can always be more generous than the contracted terms."
"This is the moment where you better tighten your belt to a buckle that you have never experienced before."
TIMESTAMPS
00:00: Introduction
02:03: The Profit
08:26: What's Next?
10:33: Business For The Wrong Reasons
16:21: Acquisitions
26:19: Generosity
34:05: Conflict
43:27: Take Your Time As A Leader
48:49: Know Your Audience
59:12: Stability
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing...
Welcome to another episode of Business Lunch with Roland Frasier, where success secrets are shared over a table of tactical strategies. In this episode, Roland invites guest Chip Wilson, the visionary entrepreneur and founder of iconic brands like Lululemon, to discuss the power of authenticity and goal-setting in achieving success.
Chip reveals how the Law of Attraction from Brian Tracy played a crucial role in attracting like-minded individuals into his life. He shares the importance of associating with successful entrepreneurs and how these connections can positively impact your journey to success.
Discover the transformative power of adaptation and how it can create a shared language within a company culture. Chip takes us back to his competitive swimming days and shares a valuable lesson he learned about giving 100% right from the start, leaving no room for regrets.
The conversation delves into Chip's journey of personal development and the development of his teams, where he curated the best concepts from top self-help books into a two-week training program. He also discusses the significance of being authentic about one's authenticity, embracing failures, and striving to be better every day.
Get inspired by Chip's insights on maintaining authenticity in the face of criticism and navigating social media's impact on personal and brand reputation. He emphasizes the importance of standing firm on core values while continuously documenting and communicating your company's mission to stay relevant and engaging in a dynamic market.
If you're looking for an episode packed with wisdom, experience, and practical tips on building a successful life and business, tune in to this captivating episode with Roland Frasier and Chip Wilson.
HIGHLIGHTS
"I never want to be laying on my deathbed thinking I only gave it 98%."
"The manifesto on the side of the Lululemon bag was the number one reason people were coming to work for us."
"Sticking with authenticity and documenting the company's stand on diversity and pay equity is really important."
TIMESTAMPS
00:00: Introduction
01:32: Importance Of Setting Goals
6:49: Giving It 100%
13:34: Sports & Fitness
20:44: Authenticity
27:57: Diversity
32:56: Vertical Retail
38:16: Bootstrapping
43:32: Innovation
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co,
Join Roland Frasier in this episode of Business Lunch as he welcomes the legendary Sir Richard Branson to discuss his unique approach to building and expanding the iconic Virgin brand. With a blank sheet of paper and a determination to be different, Branson has disrupted industries ranging from music to airlines and now, space travel.
He shares inspiring stories of his adventures, including balloon voyages and a near-death experience during Hurricane Irma. Branson reveals the secrets behind his brand's success, emphasizing the importance of reputation, treating people well, and taking risks. Learn how Virgin is revolutionizing space travel and the small satellite industry, and get a sneak peek into the upcoming launch of Virgin Voyages' adult-only cruise line.
If you want to be inspired by an entrepreneur who dares to dream big and take action, tune in to this episode of Business Lunch with Roland Frasier.
HIGHLIGHTS
"We needed to use ourselves to get out there and get the companies on the map. I think these adventures gave us a much more sexy, you know, image that people would identify with over stuffy competitors."
"Tactical strategies that you can start using to live a rich and happy life." - Roland Frasier
"You're only as good as your reputation, so you've got to zealously protect your reputation."
TIMESTAMPS
00:00: Introduction
04:09: What Drives You?
09:28: Virgin Mobile
14:46: Diversity In Expertise
18:54: Building A Brand
23:44: The Future Of Virgin Voyages
28:20: Virgin Galactic
38:02: Partners
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this episode of the Business Lunch podcast, host Roland Frasier and guest Magic Johnson discuss their experiences and strategies for success in both sports and business. Magic shares his journey of wanting to play in the NBA and become a businessman, highlighting the importance of mentorship and surrounding oneself with the right team.
The conversation delves into various topics, including Magic's early investments and his approach to problem-solving. Magic explains how he found opportunities in problems and capitalized on them. The discussion touches on Magic's experiences with acquiring capital for his ventures and the challenges he faced, especially as a minority entrepreneur. He shares his journey of securing funding for projects such as building Starbucks in urban communities and emphasizes the importance of understanding and overdelivering to one's target customer base.
This episode provides valuable insights and practical strategies from Magic Johnson's successful career in both sports and business, offering inspiration and guidance to aspiring entrepreneurs.
HIGHLIGHTS
"Mentors were the key to my success. But I knew from an early age I wanted to be in business."
âThe best thing that happened to me was I was smart enough to befriend the owner of the Lakers, Dr. Jerry Buss. And I asked him to be my first mentor. That business lesson that he gave me really helped me to start my own business.â
"I don't fall in love with nothing. I want to build it, grow it, and sell it, and say good luck to the next people."
TIMESTAMPS
00:00: Introduction
02:00: The Childhood Dream
02:43: Jerry Buss
04:28: The Challenge
05:41: Mentors
07:38: Portfolio Diversification
10:28: Exit Plan Man
12:13: Family & Business Separation
16:23: Alternative Routes
21:12: Starbucks
25:57: Takeaways
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com,...
In this episode of the Business Lunch Podcast, hosts Roland Frasier and Ryan Deiss dive into the world of artificial intelligence. They address its impact in digital marketing, sales, personalized advertising, deep fakes, operational efficiency, and customer service.
They explore the benefits and challenges of AI in each of these areas, discussing topics such as privacy, the human touch in sales, ethical considerations, job automation, and the balance between AI and genuine human interaction.
As they engage in a thought-provoking conversation, they shed light on the potential of AI while acknowledging the need for responsible and ethical practices.
At the end of the episode the hosts reveal that the entire episode, including the conversation and voices, has been generated using advanced AI technologies. Showcasing the remarkable capabilities of AI in replicating human-like discussions.
Tune in to gain valuable insights into the evolving landscape of AI and its implications for various aspects of business!
HIGHLIGHTS
Marketers aren't mind readers. They're just using data you've already put out there... But still, I believe the trade-off of data usage for customer experience will win the day in the heart of the average consumer."
"AI can analyze data and adapt based on patterns. So in a way, it can read the room just not the same way you or I might."
"The blend of technology and human touch is where the real magic happens."
TIMESTAMPS
00:00: Introduction
01:35: Digital Marketing
04:49: Ai In Sales
06:53: Personal Connections
09:29: Balancing Ai
11:21: New Technology/Risk Management
14:21: The Future Of Ai
17:08: The BIG Reveal
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Subscribe to Roland Frasier đ https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1
Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies...
In this episode of the Business Lunch podcast, host Roland Frasier sits down with Lucy Guo, a remarkable entrepreneur who made her mark in a short amount of time. Lucy takes us through her inspiring journey, starting from her early days as a kindergartener selling Pokemon cards and colored pencils to her groundbreaking roles as an intern at Facebook and the first female designer at Snap.
Lucy's shares how she leveraged platforms like PayPal and eBay to turn her skills into financial opportunities. Lucy and Roland delve into the topic of coding and its importance in today's landscape.
While Lucy acknowledges the rise of no-code tools, she emphasizes the value of understanding coding fundamentals, particularly when it comes to managing engineering teams and making informed decisions about app development.
This podcast episode offers a captivating glimpse into Lucy Guo's entrepreneurial journey, filled with valuable insights and lessons for aspiring entrepreneurs.
HIGHLIGHTS
"I was always an entrepreneur growing up... I was selling Pokemon cards and colored pencils for money."
"Knowing how to code is important... the best sites today and the best apps today, you still need a team of engineers."
âIf you are just a business person and you are hiring a team of engineers, you're gonna get ripped off."
TIMESTAMPS
00:00: Introduction
01:40: Starting Out Young
02:50: Facebook Opportunity
03:52: The Future Of Coding
07:22: Strength In Numbers
12:00: Finding The Right People
16:05: Delegating
18:37: AI Investments
19:34: NFTâs
29:24: Funding/Raising Capital
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Join Roland Frasier in this thought-provoking episode of the Business Lunch podcast as he explores the groundbreaking potential of Chat GPT, a cutting-edge natural language chat bot developed by OpenAI.
Discover how Chat GPT's ability to generate detailed responses and insights based on prompts can revolutionize consulting and business strategies across industries. Roland demonstrates the power of chaining prompts together to create dynamic business plans, marketing strategies, and customer personas.
Learn how Chat GPT can speed up tasks like writing sales letters, crafting landing pages, and generating testimonials, offering unparalleled convenience and efficiency.
Tune in to unlock the transformative capabilities of Chat GPT and unleash its full potential for your business needs.
HIGHLIGHTS
"The AI revolution is here, and Chat GPT is at the forefront, reshaping how businesses operate, communicate, and thrive in the digital age."
âThe transformative potential lies in its ability to understand and generate human-like responses, enabling businesses to provide personalized experiences at scale."
âWith Chat GPT, we're witnessing a paradigm shift in how businesses interact with customers, automate processes, and make data-driven decisions."
TIMESTAMPS
00:00: Introduction
01:25: Chat GPT
02:42: Creating Apps & Code
05:55: Understanding The Problem
07:16: Creating Sales With AI
12:40: The Ideal Customer
15:26: Preventing The Usual Objections
17:59: Endless Possibilities
19:45: Anyone Can Do This
CONNECT
⢠Ask Roland a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
To learn more about Roland Frasier đ https://msha.ke/rolandfrasier/
Connect with me on social:
đľ TikTok: https://www.tiktok.com/@rolandfrasier
đ¸ Instagram: https://www.instagram.com/rolandfrasier/
đą Facebook: https://www.facebook.com/RolandFrasierPage/
đź LinkedIn: https://www.linkedin.com/in/rolandfrasier/
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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.
Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.
You can also find other content by Roland on:
The Business Lunch Podcast Youtube Channel đ
Welcome to the Business Lunch Podcast with Roland Frasier, where industry leaders share their expertise and knowledge to help entrepreneurs thrive. In this episode, we bring you an engaging and insightful conversation between Roland Frasier and Jonathan Cronstedt.
Jonathan Cronstedt, the CEO and Chairman of The Cronstedt Company, brings over 20 years of experience in executive leadership, strategy, operations, and growth to the table. With a proven track record at the highest levels of business, Jonathan is a seasoned performer who has successfully navigated various stages of growth, scale, and exit.
As the former President of Kajabi.com, a global SaaS platform, Jonathan possesses extensive insights into business growth and scalability. Additionally, he serves as the CEO of The Jonathan and Nicole Cronstedt Foundation, dedicated to supporting the next generation of entrepreneurs.
Whether you're a budding entrepreneur or an experienced business professional, you'll gain valuable insights, advice, and strategies to elevate your own ventures.
Don't miss this extraordinary episode of the Business Lunch Podcast from The EPIC Network Live Event . Tune in to gain exclusive access to a dynamic discussion and unlock valuable lessons from two industry titans.
HIGHLIGHTS
âMake sure it's something that's worth it and that you're excited about."
"The quality of people you have around you when you're asking important questions is the real difference-maker in business."
"If you do not have some type of leverageable asset, something that can grow exponentially outside of just your direct involvement, you're not going to create the life that you want."
TIMESTAMPS
00:00: Introduction
02:00: Jonathanâs Breakthrough
08:06: A Decade Of Friendship
15:04: A Personal/Individualized Journey
19:42: Imposter Syndrom
26:42: Education Vs Experience
32:40: Patience
35:50: Starting & Nurturing Relationships
CONNECT
⢠Ask Roland and Ryan a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this episode of Business Lunch with Roland Frasier, Roland discusses the power of a game-changing deck at The EPIC Network Live Event.
Roland specifics why the perfect deck automates and streamlines the entire deal process. While emphasizing its role in establishing credibility and leaving a lasting impression on potential partners and clients.
Highlighting how a great deck showcases the company's portfolio performance, experience in growing diverse industries, and their unique approach.
The deck should cover increasing sales, bankable profits, and transferable value to significantly boost company worth. Always including, qualifications, industries, and financial criteria for clients.
Join Roland as he shares invaluable insights on business growth and strategy in this engaging episode of Business Lunch!
HIGHLIGHTS
"We're outsourcing and automating the deal process by saying, Look, if you want to work with us, this is what it looks like. This is our trust agent."
"Our goal is to disrupt the industry by creating a paradigm shift in the way deals are conducted and relationships are built."
"Our approach is centered around trust, transparency, and automation, allowing us to streamline the deal process and deliver efficient outcomes."
TIMESTAMPS
00:00: Introduction
00:20: The Perfect Summary
03:33: CEO vs. Operator
05:52: Case Studies-Power Of Proof
8:15: Transferable Value
10:01: Collaboration
11:24: Do You Qualify To Work With us?
13:19: Communication Plan
14:35: Conclude & Close
How much more successful would you be if you had lunch once a week with insanely successful entrepreneurs who share their biggest secrets on how they think and achieve success?
Join Roland Frasier and his guest, Kent Clothier, in this captivating episode of Business Lunch, where they delve into the tactical strategies that can transform your life. Kent, a brilliant entrepreneur, shares his remarkable journey from building a billion-dollar business in his 20s to venturing into real estate and beyond.
Discover the power of mastermind groups as Kent unveils the story behind the creation of the exclusive boardroom community. Learn how the boardroom evolved, overcame challenges, and became a catalyst for deal flow and joint investments. With Kent's insights and expertise, gain a deeper understanding of how to create a thriving business tribe and seize opportunities for collective growth.
Don't miss this engaging conversation that will inspire and empower you on your entrepreneurial path. Tune in now to Business Lunch with Roland Frasier.
HIGHLIGHTS
"When you get a lot of very, very highly qualified business owners in a room... there is so much opportunity that spins out of that.
"We all have a basic human need... we're all looking for that connectivity."
"Challenges are opportunities in disguise. Embrace them with resilience and determination, for within them lie the seeds of growth and success. Trust in your abilities, keep pushing forward, and watch as you overcome obstacles and achieve greatness.â
TIMESTAMPS
00:00: Introduction
12:53: Mastermind
20:09: Become Great
30:36: An Opportunity For Continued Growth
37:45: Consulting
47:34: Thinking Too Small
53:33 All Of The Little Things
CONNECT
⢠Ask Roland and Ryan a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this episode of Business Lunch with Roland Fraiser, he engages in an insightful conversation with guest Kane Mingus. Kane shares his journey from being relatively unknown to becoming a successful speaker on stages worldwide. Together, they delve into the intricacies of the speaking industry and the art of responsible selling.
Kane emphasizes the importance of hustling and seizing opportunities, even when closing deals might not come naturally. He highlights the significance of delivering value while learning the art of effective selling. Kane emphasizes the need to teach audiences while simplifying presentations for accessibility.
The discussion shifts to the role of promoters in the speaking industry, revenue splits, and partnerships with global promoters. Kane sheds light on their experiences and the strategies they employed to navigate the challenges brought about by the COVID-19 pandemic.
They delve into the initial frustrations of transitioning to virtual webinars and the subsequent process of building a professional studio for a more engaging online experience.
The episode also explores the dynamics of pricing online events and the adjustments made to adapt to the shift from offline to virtual. Kane reveals their preference for higher volumes of attendees to foster energy and engagement, enabling them to identify suitable candidates for mentorship and investment programs.
The conversation further uncovers Kane's unique business model, which focuses on partnerships and investments in various industries, including services, physical products, and their upcoming venture into the tech industry.
Join Roland Fraiser and Kane Mingus in this episode as they provide valuable insights into the journey of a successful speaker, the challenges of adapting to virtual events, and the evolution of a business model that transcends traditional education.
TIMESTAMPS
00:00: Introduction
05:23 Identifying Partners
13:21: Delivering value
19:34: Closing The Deal
21:58: Live events & The Pandemic
27:23: Virtual Summits
34:25: Challenges Of Planning
43:54: Take The Leap
HIGHLIGHTS
"The virtual event landscape has forced us to reimagine the way we engage with our audience, and it's crucial to create an immersive online experience that captures their attention and keeps them coming back for more."
Transitioning from live events to online summits required us to rethink our revenue model. We had to find new ways to monetize our virtual platform, such as exploring sponsorship opportunities and offering premium content packages."
"Building a dedicated studio for our online presentations was a game-changer. It allowed us to elevate the production quality and deliver a more professional and captivating experience to our attendees. Investing in the right technology and infrastructure is key to standing out in the virtual event space."
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this episode, Emmitt Smith, the legendary running back and former NFL player, takes the stage for an insightful conversation on his journey as an entrepreneur. Roland sets the stage by highlighting Emmitt's remarkable achievements on the football field and introduces him as not just a sports icon, but also a true professional and entrepreneur.
The conversation dives into Emmitt's early entrepreneurial endeavors, starting from his childhood days when he would cut grass in the neighborhood to earn money for personal expenses. He shares how his exposure to a family friend's construction business sparked his interest in entrepreneurship and how he started envisioning a life beyond the game of football.
Throughout the episode, Emmitt's entrepreneurial spirit shines, and he reflects on the valuable lessons he learned along the way. The episode provides a unique perspective on the intersection of sports and entrepreneurship, highlighting Emmitt Smith as not only a football legend but also a savvy businessman.
Join Roland Frasier & Emmitt Smith on this captivating episode as they share their entrepreneurial journeys and offers valuable insights into the world of professional sports and business.
Key Timestamps:
00:15: Introduction
05:12: The Start Of Emmitt Smith's entrepreneurial journey
10:10: Scholarships and financial aspects of college.
14:11: Time With Jerry Jones
15:27: Magic Johnsonâs Footsteps
22:47: Development Deals
32:26: Real Estate Opportunities
36:53: The World Of Sports Memorabilia
41:58: Apple Vs Android
48:57: Attitude
50:28:Closing
⢠Ask Roland and Ryan a question HERE.
RESOURCES:
⢠7 Steps to Scalable workbook
⢠Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this episode, Roland Frasier discusses the deal lifecycle and provides insights into each stage of the process. He emphasizes the significance of setting acquisition criteria to narrow down potential deals and avoid wasting time on unsuitable opportunities and also shares strategies for finding deals efficiently.
Key timestamps:
[00:00:00] Introduction to the deal lifecycle and the importance of setting acquisition criteria.
[00:01:41] Determining where to find deals, developing relationships, and recognizing which deals align with acquisition criteria.
[00:04:14] Refining positioning and identifying specific industries for target acquisition.
[00:08:32] Identifying specific target deals for acquisition.
[00:14:58] Conducting due diligence to verify legal, financial, and commercial aspects.
- Ask Roland and Ryan a question HERE.
RESOURCES:
- 7 Steps to Scalable workbook
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
In this episode, host Roland Frasier interviews Martha Stewart, the iconic entrepreneur, as they delve into her fascinating life and ventures. Martha shares amusing anecdotes, including a memorable story about Snoop's visit to her farm. They discuss her approach to branding, from creating a new category of entertainment to her expansion into the CBD market. Martha also talks about her involvement with Canopy, a major cannabis company, and her passion for sustainable agriculture with App Harvest.
Martha emphasizes the importance of quality in cocktails, advising against skimping on the booze. She reveals her liquor of choice, Casa Dragones tequila, and teases a new wine release. The conversation touches on Martha's recent soft launch of Martha.com, an online platform offering curated products. She shares her philosophy of "Need & Want" to guide product selection, promoting smart purchasing decisions and a clutter-free home.
Listeners gain insights into Martha's belief in embracing change and continuously surprising others. She discusses her favorite Snoop story, her early media ownership, and the positive impact of supporting young entrepreneurs. The episode concludes with Martha's commitment to providing comprehensive content without dumbing it down, her daily routine caring for her animals, and her unwavering dedication to her work.
Join Roland Frasier and the remarkable Martha Stewart in this engaging podcast episode as they explore her entrepreneurial journey, unique stories, and inspiring ventures in various industries.
Key timestamps:
[00:01:19] Roland Frasier welcomes Martha Stewart to a full house at the Traffic and Conversion Summit.
[00:06:02] Martha Stewart introduces her new online store, Martha.com, and her philosophy of "need" and "want" when selecting products.
[00:09:26] Martha recalls a memorable encounter with Snoop Dogg, where he unexpectedly visited her home with a group of friends and their children.
[00:13:57] Martha highlights her successful CBD gummies, which have become the number one gummies in America, and encourages listeners to try them.
[00:19:26] Roland Frasier highlights Martha Stewart's ability to present traditional things in a new light, combating ad fatigue.
[00:26:30] She acquired all of her media from Time Warner, which marked the beginning of her independence and control over her brand.
[00:28:32] While climbing Kilimanjaro, Martha Stewart developed a business plan with a Harvard business graduate, laying the foundation for future ventures.
[00:34:28] Martha Stewart mentions the Martha Stewart Wine Company, available online and on QVC.
[00:38:15] Martha Stewart explains her approach to teaching and not dumbing things down, always seeking a better way without compromising quality.
[00:43:09] Martha Stewart highlights the importance of hiring the best people, mentioning successful entrepreneurs like Jeff Bezos, Elon Musk, Bill Gates, and Mark Zuckerberg who have surrounded themselves with top talent to achieve their goals.
[00:46:36] Roland asks Martha about her current binge-watching habits, leading to a discussion about an old Ingmar Bergman series and Martha's preference for the show "The Queen's Gambit."
[00:50:03] Martha expresses frustration with critics who misunderstand her efforts to do the right thing, highlighting the organic nature of her farm and the annoyance caused by uninformed comments on social media.
[00:50:03] Roland Frasier discusses her ability to understand success intuitively.
[00:51:55] Martha Stewart talks about dealing with negative comments and mentions her experience during her trial.
[00:54:33] Martha Stewart shares her excitement about her book, "Martha Stewart's Fruit Desserts," and mentions her favorite recipe from it.
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
More Resources:
Ready to free yourself from your business? Get to connect with peers and experts to find the best strategy HERE.
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this episode, Roland Frasier shares his valuable insights on successful deal-making. With a diverse background spanning real estate, accounting, securities, and law, Roland brings a unique perspective to negotiations.
He emphasizes the power of collaboration over competition and shares techniques to achieve mutually beneficial outcomes.
Key timestamps:
[00:01:06] Roland's Background: Roland shares his diverse background in real estate, accounting, securities, and law. He emphasizes his extensive experience negotiating thousands of deals, both for clients and himself.
[00:02:16] Reframing Negotiation as Collaboration: Frasier challenges the competitive nature of negotiation and proposes a collaborative approach. He suggests focusing on a common goal instead of opposing interests, creating a win-win situation for all parties involved.
[00:06:43] The Power of Physical and Psychological Positioning: Frasier discusses the significance of both psychological and physical positioning in negotiations. He advises sitting on the same side of the table as the other party to foster collaboration and eliminate barriers.
[00:08:09] Losing by Winning: Frasier cautions against the dangers of winning a negotiation at the expense of fairness. He shares personal experiences of aggressively pursuing the best deal, only to have agreements fall apart later. He emphasizes the importance of staying within the "zone of fairness" to ensure fair and sustainable deals.
[00:14:36] Taking the Temperature of the Room: Frasier advises readers to "take the temp" and read the emotional state of everyone involved in the negotiation. Understanding the motivations, emotions, and satisfaction levels of each party helps in determining the appropriate approach and timing for collaboration. He stresses the significance of creating a positive and receptive environment for negotiation.
[00:17:23] The Law of Price and Terms: Frasier introduces the "Law of Price and Terms" as a powerful negotiation tool. He explains that if the seller sets the price, the buyer can leverage the terms to their advantage, and vice versa. By invoking this law and focusing on the terms rather than haggling on the price, negotiators can create more favorable outcomes and find mutually beneficial agreements.
[00:20:40] Play It Forward: Frasier emphasizes the importance of playing out various scenarios in negotiations, similar to how one would strategize in chess or anticipate moves in sports. He encourages listeners to respond thoughtfully instead of reacting emotionally. By considering all the facts, circumstances, and potential outcomes, negotiators can make more informed decisions and secure advantageous results. Frasier shares a personal success story where playing out scenarios led to a $4.2 million win in a negotiation.
[00:24:54] Empathy and Understanding: Frasier emphasizes the importance of empathizing with the other party in a negotiation or collaboration. By setting aside personal desires and focusing on the concerns, needs, and challenges of the other side, negotiators can find points of empathy and work towards mutually beneficial outcomes. Understanding the motivations and emotions of the other party can lead to more effective negotiations and positive results.
[00:29:22] Just Say No: Frasier introduces the concept of "Just Say No" as a negotiation tactic. He explains that offers, even low ones, should be entertained and responded to, as they are precious opportunities for negotiation. Instead of dismissing a low offer without a response, negotiators should articulate their reasons, provide context, and express their position. By respectfully declining unfair offers and maintaining a strong position, negotiators can protect their interests and potentially lead to more favorable agreements.
[00:35:36] The Power of the Awkward Pause: Frasier discusses the effectiveness of using an awkward pause after a negotiation offer or counteroffer is made. By remaining silent for a few seconds or more, negotiators can prompt the other party to reconsider their position and often negotiate against themselves. The discomfort of silence often compels the other party to make further concessions or offer better terms, leading to more favorable outcomes.
[00:38:09] Creative Alternatives to Splitting the Difference: Frasier suggests alternatives to the common practice of splitting the difference when negotiators reach an impasse. He shares two examples: using a coin flip and playing a game such as a pool to determine the final outcome. These creative approaches break the monotony of traditional negotiations and can provide a lighthearted way to resolve the remaining gap in negotiations.
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
More Resources:
Ready to free yourself from your business? Get to connect with peers and experts to find the best strategy HERE.
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In todayâs episode, Roland Frasier is joined by Sam Khorramian, the owner and founder of Big Block Realty. Sam talks about the biggest secret to success, the importance of having the right people in your network, why you should put your ego out of the way, and how you can get started on the profit-generating business of guiding companies to make seamless and favorable exits.
IN THIS EPISODE, YOUâLL LEARN:
04:06 The Biggest Secret And Shortcut To Success: Itâs Not What You Think!
09:55 Knowing What Not To Do Is The Next Step
14:34 How Do You Get Enough Zeros To Do Anything You Want?
24:39 Getting Businesses To Pay You Acquire Them? Yes, Itâs Possible!
34:05 The Specific Profit-Generating Strategies For Samâs Plan
43:13 The Bigger You Get, The Easier It Is To Scale?
47:02 Ensuring That Brokerages Donât Back Out Of Deals
50:31 Will There Be Consolidation After Aggregation?
51:43 Lessons To Be Learned From Sam and Rolandâs Partnership
An International Speaker, leading internet marketer and Real Estate Expert specializing in setting up his Students, clients and Partners for massive success, Sam Khorramian has dedicated his life to helping ordinary people live extraordinary lives! Knowing that this is his true purpose, he has spent years studying what makes people successful and how he can translate that to helping others achieve ultimate success.
Get in touch with Sam Khorramian:
Website: https://www.linkedin.com/in/samsandiego/
Instagram: @the9thzero
Big Block Realty Website: https://bigblockrealty.com/
YouTube: https://www.youtube.com/bigblockrealty
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
More Resources:
Ready to free yourself from your business? Get to connect with peers and experts to find the best strategy HERE.
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In todayâs episode, Roland Frasier is joined by Real Estate Worldwide (REWW) CEO Kent Clothier to talk about their strategies for networking that convert into money-making deals, why value is more than just your deliverables, tips for beginner mastermind creators, and navigating the present market.
IN THIS EPISODE, YOUâLL LEARN:
03:18 From Grocery Stores To Real Estate: The Journey To Building A Deal Flow Machine
13:11 How To Build Business Connections That Turn Into Deals
15:24 Get Over The Fear Of Taking Risks â Your Dreams Are Doable!
39:54 Leading With Value And Why Your Network Is Worth More Than You Think
55:17 The Profitable Opportunity Waiting For You: Adding Value To Existing Deals
57:49 Valuable Advice For People Starting Their Own Masterminds
01:06:55 What Are You Waiting For? Start Now!
01:11:39 Been To Many Masterminds But Left Disappointed? Hear This
01:22:15 How To Deal With The Current Challenging Market
Kent Clothier is President and CEO of Real Estate Worldwide (REWW), a multi-faceted real estate education company with headquarters in Scottsdale, Arizona, San Diego, California, and Boca Raton, Florida.
REWW offers customers a cutting-edge advantage with a curriculum steeped in award-winning and proven real estate systems used by him and his team, as well as national data on real estate cash buyers and private lenders.
Get in touch with Kent Clothier:
Website: https://kentclothier.com/
Instagram: @kentclothier
Facebook: https://www.facebook.com/kent.clothier
YouTube: https://www.youtube.com/@KentClothier1
Twitter: @KentClothier
Real Estate Worldwide Website: https://reww.com/
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
More Resources:
Ready to free yourself from your business?
Get to connect with peers and experts to find the best strategy HERE.
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Adam kicks off this podcast episode by encouraging the participants of the EPIC Network Live Event to share their takeaways!
Key timestamps:
[00:01:09] Adam explains the concept of a "bolt-on business" and shares an example of a successful acquisition.
[00:05:44] A participant shares his takeaways on clarity of vision, imposter syndrome, and creating structures for deal flow.
[00:10:44] A participant talks about finding internal-purpose and how it helped him determine what he wants to acquire, regardless of industry or type of business.
[00:15:27] A participant shares his takeaway on refining the criteria for acquisition.
[00:16:22] Another participant shares his takeaway on avoiding crappy little deals and going for bigger ones.
[00:17:06] Adam shares his experience of making a bad deal and how he turned it into a learning experience for his business partners.
Ask Roland and Ryan a question HERE.
RESOURCES:
- 7 Steps to Scalable workbook
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this episode, we will hear the story of Jonathan Cronstedt, also known as JCron, who went from bankruptcy to building a $2 billion company. He is going to share with us about the book he is writing: Billion Dollars Bullseye: My 7 Almost Never Fail Double Unicorn Strategy and will discuss valuable lessons for all people involved in the business.
JCron also shares his journey with Kajabi, which he helped grow from a $6 million ARR company with 25 employees to a $2 billion valuation with over 400 team members. He discusses the challenges of dealing with success and how he struggled to figure out what to do after achieving such a significant milestone.
Key takeaways:
[00:00:12] Roland Frasier introduces Jonathan and shares his background story.
[00:03:31] JCron talks about the impact of working with Roland, his generosity, and how he has influenced his business life.
[00:07:56] The first three areas to focus on are foundational: purpose, profit, and product. Without these concepts, the business will not scale. Everything else serves as an amplifier.
[00:20:55] Building in public allows you to move from a push strategy to a pull strategy. It attracts people to your business and helps articulate and optimize your purpose. This will be the biggest trend of entrepreneurship in the coming decade.
[00:22:57] Profit is essential in your business, and knowing your numbers is key to making intelligent decisions.
[00:27:33] Product is the single biggest lever in your business, and having a distinguished product and service is crucial for success.
[00:28:59] The prestigious customer experience was an amplifier that changed the game for Kajabi.
[00:43:40] Persuasion: Persuasion is an amplifier for your business, and it should pick up where marketing leaves off. The ultimate persuasion framework is based on Blair Warren's quote: "People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies." Persuasion is about getting people intellectually engaged and emotionally charged to take action.
[00:47:49] People: The final area of focus is people. To attract and retain A players, you need to have solid systems in place that support your people strategy. Hire slow and fire fast, and use "good goodbyes" to give people a respectable send-off when the business has grown in a different direction.
[00:51:00] Conclusion: By focusing on purpose, product, profit, promotion, persuasion, and people, you can expand your target and hit your billion dollar bullseye.
[00:53:28] Answering participant questions.
[00:59:00] Jonathan advises focusing on your internal purpose to guide you through an existential crisis.
[01:04:42] Roland Frasier emphasizes the importance of having a continuity of purpose in entrepreneurship even after the exit of a business. Having multiple businesses that one enjoys can provide continuity of purpose.
[01:09:23] Jonathan Cronstedt answers a question on retention and emphasizes the financial and product functions of retention in a business. He also talks about net dollar retention as the holy grail of a business.
[01:12:04] The inflection points for raising capital are driven by intellectual capital needs and industry changes, not financial needs.
Ask Roland and Ryan a question HERE.
RESOURCES:
- 7 Steps to Scalable workbook
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this podcast episode, Roland Frasier and his team share their strategies and insights on how to generate deal flow. They also discuss mistakes they made along the way and how they overcame them.
In this episode youâll learn:
[00:00:15] The biggest challenge is getting deals and leads to talk to.
[00:01:34] The three key takeaways are: 1) remove the friction of decisions, 2) standardize the process, and 3) exercise discernment, as taking massive action can have consequences.
[00:12:49] Emil talks about the temptation and danger of rushing into automation before knowing what you're doing yourself. He advises applying the general lesson to your unique circumstances instead of copying others.
[00:17:45] Emil explains that LinkedIn is a modern way to vet people and advises others to use it as well. He also mentions that LinkedIn profiles can sell as hard as you want them to and recommends using LinkedIn as a deal generation technique.
[00:23:45] Introduction of the Q&A session
[00:29:56] How to search for your niche criteria using keywords.
[00:32:40] It's important to celebrate your accomplishments and not minimize them.
[00:35:05] To replicate success, it's important to create a scalable model and map out the three components of a business: growth engine, fulfillment engine, and innovation.
[00:37:33] Borrowing frameworks from successful businesses, hiring partners, or contracting weaknesses away can help replicate success.
Ask Roland and Ryan a question HERE.
RESOURCES:
7 Steps to Scalable workbook
Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this podcast, Roland Frasier and the team of expert coaches at the EPIC Network Live Event discuss several strategies for approaching practical acquisitions and identifying motivated sellers who are a good fit for your business.
Roland offers advice about making practical acquisitions that make sense for your business and emphasizes the importance of knowing your "why" when considering equity deals. Identifying motivated sellers, stressing the importance of having enough deal flow, asking about the seller's criteria and timeline for selling, and asking about the seller's succession plan and retirement plans were also extensively discussed through the participation of the audience.
Key Timestamps:
[00:00:00] Introduction
[00:00:29] Roland Frasier shares his recent experience of doing deals actively and the importance of structuring deals to be paid.
[00:08:26] Roland discusses the purpose of the event, which is to crowdsource challenges and objections from the attendees to work through them together. The coaches for the event were also introduced.
[00:13:03] Sharing of participantsâ takeaways theyâd like to get during the EPIC event.
[00:24:28] One of the participants discusses her acquisition criteria.
[00:37:08] A participant shares his acquisition criteria, which includes a digital or e-commerce business that does at least $3 million in top-line revenue, has 15% net profit, has been in business for at least five years, and has at least five team members.
[00:42:04] Christopher, one of the coaches, shares how he focuses on the acquisition criteria of the businesses that he is looking for.
[00:45:21] Roland Frasier discusses the importance of being specific in acquisition criteria and suggests being contextual when networking with potential sellers to find deals that match your criteria.
[00:51:34] A participant asks how to formulate the messaging if an investor wants to do zero-dollar down acquisitions.
[00:56:55] Roland and a participant role-played to overcome the thinking that investors should always bring money to the table.
[01:00:08] Roland Frasier discusses coaching potential investors on investing.
Ask Roland and Ryan a question HERE.
RESOURCES:
- 7 Steps to Scalable workbook
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this podcast episode, Roland Frasier shares his expertise on how to increase ROI in your business despite inflation. With inflation being the highest it's been in over 40 years, it's becoming harder and harder for businesses to make a profit.
Roland provides five specific hacks that can be applied by business owners and marketers to optimize their pricing strategies, adjust their product and customer mix, optimize their value ladder, optimize profit-based offers, and acquire across their value chain.
Key Timestamps:
-
Inflation is driving up costs, making it harder for businesses to profit. To combat this, you can either fire staff and produce less profit, try to cut expenses, or become a better marketer.
-
First hack: Optimizing your pricing strategy is one of the easiest ways to increase profits. When you raise prices, every bit of increased income goes to the bottom line profit, and there is no additional cost.
-
To figure out your current margin, take the trailing 12 months of profits divided by the trailing 12 months of sales. Once you know this, you can calculate how a 1% price increase will affect profits.
-
Testing prices regularly is important. Even if you are marketing for someone else, price testing your offers is crucial to increasing profits.
-
Increasing prices can lead to a significant increase in profit margins, while decreasing prices can have an inverse effect, decreasing profit margins.
-
There are alternatives to raising prices, such as changing the pricing model, refocusing price attention, and repricing to performance.
-
Annual volume bonuses, increasing product/service efficiency, and upselling/cross-selling are some strategies that can help recapture lost profit margins.
-
Action steps for improving profitability, including setting target pocket prices by customer size, type, and segment; eliminating or capping stacking of discounts; repricing or eliminating products that are sub-margin; prioritizing selling to high-profit customers, and thinking about off-invoice costs.
-
Second hack: Adjusting product and customer mix, focusing on acquiring customers that make the most money, and rethinking value ladders can lead to improved profitability.
-
Third hack: Rethinking the value ladder by starting high and down-selling can also improve profitability. The importance of testing and optimizing the value ladder, and adding something at the top of the value ladder that would make the whole business significantly more profitable.
-
Fourth hack: Create or add low-cost, high-margin products or services that have high perceived value and produce a high profit.
-
Consider offering one on one coaching or product setup help, automation, done-for-you or done-with-you services, extended coaching or membership, extended warranty, group coaching, live event tickets, upgrades, masterminds, or user groups, sales enhancements, and upgrades, tech support or training packages.
-
Use bundles to improve average order value and margin; consider sensitivity testing price, quality, and quantity sensitivity offers.
-
Create new value propositions for customers by identifying what they value and are willing to pay more for, such as offering snack packs with only 100 calories or selling cold Coke at the checkout for a higher price per ounce.
-
Offer 30-day express sprints instead of 90-day video courses, as people prefer quicker results and accountability.
-
Charge more for custom products and services with longer lead times than in-stock offers.
-
Reposition overvalued or fatigued offers with small changes and raise prices to create new offers that breathe new life into them.
-
Sell multiples of a product to increase average order value and reduce effective catch and shipping costs.
-
Add low or no-cost digital bonuses to physical products, such as event recordings or tickets to already scheduled events, to enhance their value and encourage customers to act faster.
-
Increase average order value and margin by utilizing existing memberships or group coaching programs.
-
Fifth hack: Acquire across the value chain by buying suppliers, outsourcers, distributors, and affiliates, to capture more profit margin and provide better supply, quicker, higher quality, and not lose anything in the process.
-
Ask Roland and Ryan a question HERE.
RESOURCES:
- 7 Steps to Scalable workbook
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this podcast episode, Roland Frasier discusses the huge potential of using AI in marketing, business, and copywriting. Roland discusses the prompt engineering framework and touches upon copyright ownership legalities when it comes to AI-created content. He also entertains questions from the audience which will improve our understanding and use of AI tools.
IN THIS EPISODE, YOUâLL LEARN:
[00:12] Roland Frasier introduces the topic of using AI in marketing and shares an example of a successful sales letter generated in just 18 minutes.
[2:30] Roland emphasizes the importance of asking the right questions when interviewing AI to get the best results.
[4:20] He discusses chat-based AI, GPT, and its capabilities in generating content for marketing.
[6:20] Roland explains how he used GPT to create a sales letter for a marriage counseling business and shares the prompts he used to train the AI model.
[8:46] He shares the result of the sales letter created by GPT and highlights the importance of using stories in sales copywriting.
[25:07] Prompt engineering framework: The first step in prompt engineering is to train the model by assigning a role to the AI and specifying its capabilities and the desired results. You can also add modifiers such as length, style, and format.
[28:19] Creating a marketing campaign: You can prompt the AI to act as an advertiser, copywriter, or ad exec and create a campaign to promote a product or service.
[31:35] Recruiting plan: Prompt the AI to act as a recruiter and provide information about job openings. The AI can come up with strategies for sourcing qualified applicants, including social media, networking events, career fairs, and employee referrals.
[33:39] Writing a job description: You can prompt the AI to write a job description for a specific position, including suggested prior experience, years of experience, duties, and qualifications.
[36:14] One way to use AI is to create a financial plan for small businesses that focuses on savings and long-term investments.
[36:30] AI can analyze Amazon reviews to identify the most common complaints and positive comments about a product. This information can be used to create marketing messaging and sales letters.
[39:50] AI can brainstorm attention-grabbing hooks for videos on various platforms, such as TikTok, to stop people from scrolling and get them to watch the video.
[42:30] AI can act as a customer and provide insights into how they feel about their challenges, and pain points.
[45:34] AI can generate headlines for ads that are based on the benefits and pain points identified by the AI.
[53:03] Roland shares the power of AI in content creation and how it can be used to generate content like sales messages, social media posts, and product descriptions.
[55:24] He suggests crowd-sourcing the best AI prompts for content creation and how it can benefit the community.
[57:10] He talks about how AI will not put content creators out of business but rather elevate their game and make them more efficient in creating original ideas.
[1:01:39] Roland emphasizes the importance of crowd-sourcing and learning together about AI content creation.
[1:02:21] He also briefly touches upon the legalities of copyright owners when it comes to content created by AI.
[1:03:23] Ryan Deiss suggests making AI-generated text sound more human by having it undergo a human-like rewrite and mentions tools like Copyscape to check for plagiarism.
[1:03:59] Roland doesn't think AI-generated content will necessarily be penalized by Google as long as it provides the best answer to the user's query and doesn't contain duplicate content.
[1:05:09] Roland Frasier doesn't see AI-generated content as being fundamentally different from the way human-generated content is often created by compiling information from multiple sources.
[1:07:04] Roland Frasier mentions that AI can also write executable code and even games in seconds.
[1:08:37] The idea of intentionally making AI-generated content sound less human is suggested as a potential marketing tactic to stand out from the crowd.
[1:11:13] A question is asked if there is a tool that can turn a YouTube video into an article, and Roland suggests using transcription software and then having AI rewrite the transcript.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Ask Roland and Ryan a question HERE.
- ChatGpt
RESOURCES:
- 7 Steps to Scalable workbook
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Welcome to the latest episode of the Business Lunch podcast where we have a special guest, Evan Carmichael, who is an entrepreneur, speaker, and one of the most successful YouTubers. In this episode, Evan shares his top strategies and tips for growing your YouTube channel and reaching a wider audience.
Connect with Evan Carmichael
Instagram: @EvanCarmichael
YouTube: @EvanCarmichael
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Ready to free yourself from your business? Go to Foundersboard.com/apply.
Apply to work with Roland here: https://survey.typeform.com/to/Z7NNgD04.
RESOURCES:
Get my book, Zero Down, FREE: https://epicnetwork.com/books/zero-down/.
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
businesslunch #businesslunchpodcast #businesstips
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this Business Lunch podcast episode, Roland Frasier welcomes Lucy Guo, the co-founder of artificial intelligence firm Scale API and venture capital firm Backstage Capital. Lucy discusses her journey as an entrepreneur, from selling Pokemon cards and colored pencils in kindergarten to creating bots and marketing tools in college. She also talks about her experiences interning at Facebook and being the first female designer at SNAP. Lucy also shares her recent venture, Passes, a web3 platform for creators to monetize their content and own their fans, which raised $8 million in May 2022.
KEY MOMENTS:
00:00:49 - Lucyâs entrepreneurial journey (selling Pokemon cards!)
01:52 - Working on Facebook
04:56 - What is Lucy Guoâs experience with Y Combinator?
07:23 - Lucy Guo thinks this is the best way to raise funds
12:18 - Lucyâs investments
18:16 - Lucyâs new venture: Passes!
21:17 - Whatâs Lucyâs advice for those people pursuing ideal NFT designs?
25:48 - Roland Frasier: Why would you go out and take money from somebody else versus funding yourself?
LINKS AND RESOURCES:
- Ask Roland and Ryan a question HERE.
RESOURCES:
- 7 Steps to Scalable workbook
- Get my book, Zero Down, FREE
Connect with Lucy Guo:
Instagram: @guoforit
Twitter: @lucy_guo
LinkedIn: https://www.linkedin.com/in/lucy-guo-a7804955/
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In this podcast, Lisa Vanderpump discusses her experiences in the entertainment industry, including opening and expanding successful restaurants. She emphasizes the importance of doing your homework, bringing your own unique spin to a business, and treating others with humility and respect. Throughout the podcast, the speakers stress the value of authenticity in producing successful reality shows and building personal brands.
00:00 Lisa Vanderpump discusses the importance of authenticity in producing successful reality shows.
01:20 How Lisa has remained relevant and reinvented herself in the entertainment industry.
03:43 Lisa discusses her experiences opening and expanding restaurants, the importance of doing your homework, and bringing your own unique spin to a business.
06:19 The value of stress as a motivator and the importance of being yourself and treating others with humility and respect.
10:55 Roland asks Lisa Vanderpump how she deals with challenging personalities in the restaurant industry and the importance of authenticity in producing successful reality shows.
Continue listening to learn more.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Ready to free yourself from your business? Go to Foundersboard.com/apply.
Apply to work with Roland and Ryan here: https://survey.typeform.com/to/Z7NNgD04.
Ask Roland and Ryan a question: https://businesslunchpodcast.com/ask/.
RESOURCES:
Get my book, Zero Down, FREE: https://epicnetwork.com/books/zero-down/
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
businesslunch #businesslunchpodcast #businesstips
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Listen to Roland Frasier's interview with Logan Paul, an internet celebrity and entrepreneur, to learn how he went from a bitter rival to a business partner with KSI. Through the power of collaboration and "amplification," Logan and his partner are on track to sell 100 million bottles of their hydration product, Prime, in their first year.
Learn how Logan has used failure and success to create an inspirational story arc and why he believes being honest with yourself and your peers are essential for growth and improvement. Hear Logan share his story of taking risks, learning from his mistakes, and discovering his secrets to success.
Optimize your potential and join the conversation with Roland Frasier!
Interview with Logan Paul âśď¸
Key Points:
00:00 - Host and speaker introduction
03:27 - Logan saw a hole in the hydration market
04:16 - âAmplificationâ
07:31 - What happened after his fight with KSI
10:06 - Prime brings millennials and Gen-Z into the hydration market
13:38 - Logan talks about partnerships
15:26 - How Logan deals with failures
16:22 - Why do people pay attention to him
19:29 - A healthy disrespect for money
20:05 - Loganâs biggest goal
23:16 - Be honest with yourself
24:55 - Why Logan does not like acting
26:08 - âI love to liveâ
36:42 - Work ethic from his father
40:18 - What Logan Paul believed his magnum opus was
43:06 - Loganâs bucket list
45:21 - Where is Impaulsive going?
50:59 - Tiktok is good for discoverability
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
More Resources:
Ready to free yourself from your business?
Get to connect with peers and experts to find the best strategy HERE.
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In todayâs episode, Roland Frasier welcomes franchising expert Erik Van Horn to discuss why you should get involved in the business of franchising, the usual mistakes people make, how much you can earn, and what you need to know before getting started.
IN THIS EPISODE, YOUâLL LEARN:
00:45 Franchising 101: The People Involved And Why We Fear It
05:26 Why Picking The Right Franchisees Matter
09:21 Why Are There Well-Capitalized Entrepreneurs Going Into Franchising?
12:56 Expect To Earn This Much When Going Into Franchising
16:41 The Common Pitfalls People Experience In This Business
24:07 Keep Things Uniform Across All Aspects
26:15 Whatâs In The Future For Erik Van Horn?
From franchisee to franchisor and investor to consultant, Erik Van Horn has worn many hats over the last two decades. His diverse experience has provided him with unique insight into the challenging aspects of the industry.
Unlike many other franchising pundits, Erik practices what he preaches and is still an active franchise entrepreneur. He has owned 6 brands in 8 states and isnât done yet with 30 more locations in the works. But more than expanding his businesses, Erik has a passion for helping people. Thatâs why he has helped 1,000 people (and counting) find great opportunities that meet their lifestyle goals, so they can find the same freedom through franchising that he enjoys.
Get in touch with Erik Van Horn.
LinkedIn: https://www.linkedin.com/in/evanhorn/
Instagram: @erikvanhorn
Website: https://franchisesecrets.com/
YouTube: https://www.youtube.com/channel/@FranchiseSecrets
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
More Resources:
Ready to free yourself from your business?
Get to connect with peers and experts to find the best strategy HERE.
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In todayâs episode, the hosts discuss a beneficial company structure that you can use to protect your valuables and assets. The âGoose And Eggsâ approach separates the entities that âhatchâ new properties and products from the end outcomes. They also talk about how this structure allows for seamless exits, when you should consider selling your âeggsâ, and the steps to get started.
IN THIS EPISODE, YOUâLL LEARN:
01:58 A Company Structure That Protects Your Value And Assets
12:41 Acknowledge The Little âEggsâ Within Your Business
13:55 A Three-Company Approach: Breaking Down The Valuable Components Of Your Business
21:22 The Benefits of Practicing This Company Structure
25:49 The Right Time To Sell The âEggsâ To Protect Your âGooseâ
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Ask Roland and Ryan a question: https://businesslunchpodcast.com/ask/.
Ready to free yourself from your business? Go to Foundersboard.com/apply.
Apply to work with Roland and Ryan here: https://survey.typeform.com/to/Z7NNgD04.
More Resources:
Ready to free yourself from your business?
Get to connect with peers and experts to find the best strategy HERE.
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
In this episode of Business Lunch, Roland Frasier and Ryan Deiss discuss the mass layoffs happening at major tech companies and the opportunities and lessons to be learned from them. They explain why businesses are so reactive to changes in the economy, how the layoffs are reflective of the correction and recession, and the potential opportunities for smaller companies. Lastly, they discuss the potential of the newly unemployed to create their own businesses or switch to other jobs.
Itâs certainly running some hot takes on this episode. So be sure to bring an umbrella! Tune in to hear how to make the most of the current economic climate and what this could mean for the future.
IN THIS EPISODE, YOUâLL LEARN:
1:31 - Layoffs happening in big tech companies
2:30 - Roland's initial take on the mass layoffs
6:27 - This is what happens when companies FOMO-ed
7:15 - What was the ROI in the previous mass hiring?
8:28 - Why do rising interest rates create the dynamic of mass layoffs?
13:19 - Peloton as an example
14:55 - Twitter: Laying off employees does not mean they are less effective
16:30 - Big techs are following the example of Twitter
19:51 - Will your business continue to grow even if you cut the workforce by 50?
22:50 - The laid-off smart people will launch new businesses
23:30 - Another controversial hot take
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Ask Roland and Ryan a question HERE.
RESOURCES:
- 7 Steps to Scalable workbook
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Let us join Roland Frasier and Ryan Deiss in todayâs episode to discuss how The Scalable Impact Framework could be used to ensure your businessâ scalability. The hosts discussed how to leverage growth to have greater business momentum!
IN THIS EPISODE, YOUâLL LEARN:
01:19 The three things that you have to do in order to scale
06:04 More than 60% of INC 500 companies are out of business 5 years later
07:01 How to leverage growth
20:44 Great businesses have momentum
29:45 How to not be the dancing bear
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Ask Roland and Ryan a question HERE.
RESOURCES:
- 7 Steps to Scalable workbook
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In todayâs episode, the hosts reveal how to navigate your business through the Clarity Compass. The Clarity Compass is the tool to use for you to move closer to your business goals and objectives. They also tackled why the scalability of business decision-making is among the key factors for success.
IN THIS EPISODE, YOUâLL LEARN:
01:55 Reed Hastings stepping down as the Co-CEO of Netflix
06: 32 Things to think about to maintain a true legacy in your business.
11:18 Four areas of Clarity Compass
21:36 Best tool to help people stay on track
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Ask Roland and Ryan a question HERE.
RESOURCES:
- 7 Steps to Scalable workbook
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In todayâs episode, Ryan Deiss and Roland Frasier reveal their approaches to navigating a merger deal. Whether youâre the buyer or seller, recognizing your âwhyâ is key to making the deal work. They also touch on crucial factors to consider before saying yes, such as cultural alignment, a plan B in case of poor outcomes, withholding confidential information, and having healthy pessimism as an entrepreneur.
IN THIS EPISODE, YOUâLL LEARN:
01:24 An Emerging Trend in M&As And The Parties Involved
04:00 The Most Important Thing To Consider In A Merger Deal
05:23 Cultural Misalignment Kills Most Deals
09:50 Project The Post-Integration Outcome And Set Intermediate Steps
13:44 A Wake-Up Call For Having Unrealistic Optimism
16:12 Document the Deal and Keep Confidential Information
21:22 Just A Little Doubt Means The Deal Isnât Worth It
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
More Resources:
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
Join The Rise Nation Mastermind with Ryan Deiss, Roland Frasier, and Daymond John HERE. Your business must be at least $1M a year in revenue.
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In todayâs episode, the hosts share their personal techniques for effective calendar management. While entrepreneurs can either have a stringent or flexible daily schedule, balancing it out can be a challenge. They also talk about the different types of work to consider when time-blocking, how your morning routine sets you up for success and being clear on when you accept and refuse work.
IN THIS EPISODE, YOUâLL LEARN:
00:15 A Jam-Packed Schedule Isnât For Everyone
02:23 How Roland Lives By The Calendar
05:30 Why Ryan Has One Calendar For Business And Personal Stuff
06:50 The Fastest Way To Deal With Invites
08:56 Uninterrupted Flow State Work Should Be Scheduled
15:42 An Empty Calendar Can Be A Red Flag
21:55 Whatever You Do, Your Calendar Must Optimize It
25:35 Know Your Weekly Top Three Tasks And Your âChocolate Cakeâ Work
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
More Resources:
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
In todayâs episode, hosts Ryan Deiss and Roland Frasier discuss the best indicator of a businessâs overall health. Although having different ideas, the common thread is observing trend-based results rather than dated numbers. They also talk about the importance of deeply understanding the growth capacity of a business before acquiring it and achieving the balance of having free distributable cash and future investment in R&D.
IN THIS EPISODE, YOUâLL LEARN:
03:16 A Question Entrepreneurs and Investors Are Not Asking
08:13 Rolandâs Number One Business Health Metric And How To Find It
11:20 Ryanâs Number One Business Health Metric And How To Find It
15:45 Your Core Investment Strategy May Not Work
18:42 Where You Stand Now Can Change Tomorrow: The Unpredictability Of The Market
20:09 The Biggest Mistakes Entrepreneurs Make
22:16 Growable Isnât The Same As Scaleable
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
More Resources:
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
In today's episode, the hosts discuss Elon Musk and the recent Twitter acquisition. They talk about how Musk is being incredibly transparent about the situation and how he is handling it. They also discuss how some people may not be able to sympathize with him because he is still employed and has a lot of money. However, they argue that if you are in a position of power, you have to make difficult decisions and sometimes people will get hurt.
IN THIS EPISODE, YOU'LL LEARN:
00:02:07 Twitter CEO Jack Dorsey Buys Twitter For $44 Billion
00:04:10 Twitter CEO Lays Off Employees In Bloated Business Decision
00:05:06 Is They Try To Figure Out How To Cut: The Dilemma Of Minimum Amounts
00:06:18 Job Cuts Aren't Show Business: Jeff Bezos Gets Real About Business Strategy
00:07:16 $4 Million A Day Is A Lot To Burn: Company Makes Tough Decision To Lay Off Employees
00:10:09 This Person's Difficult Decisions Led To People Getting Hurt
00:11:40 The Thing That I Liked About All Three Of Those Situations Is That There's Lots Of People That Are Going To
00:13:53 Making A Decision, And I Called It Kindness. Really, It Was Cowardice.
00:14:42 The Dilemma Of The CEO: To Serve Shareholders Or Do What's Right?
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Ask Roland and Ryan a question HERE.
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
How do you start acquiring businesses with no money out of pocket?
On today's episode, host Roland Frasier explains how you can position yourself as an investor and attract more lucrative deals. A vast majority of us want to become wealthy. Some people take the frugal path and choose to save more; others go all out and invest in high-return investments. However, Roland believes if you want to create wealth super fast, you need to buy assets that are worth more than what you have to pay - or better yet, with no money out of pocket.
Listen in to hear fool-proof strategies to help you acquire already successful businesses in a world full of motivated sellers.
IN THIS EPISODE, YOU'LL LEARN:
- Understanding deal life cycles
- How to acquire companies with no money out of pocket
- Working in vs. working on your business
- What is consulting for equity?
- The magic of the special purpose vehicle (SPV)
- How to monetize your consulting for equity deals
- Difference between owner-operated and professionally managed businesses
- Benefits of buying companies from motivated sellers
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Ask Roland and Ryan a question HERE.
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Should you start your own business or buy an existing one?
On today's episode, host Roland Frasier explains why buying an already successful business might make more sense than building one from scratch. There are over 30 million small to medium-sized businesses in the US, about 25 million in Europe, and 3 million in Canada and Australia. The interesting thing about these stats is that, at any given time, about 4.3 million of these businesses are put up for sale, but only 720,000 will actually sell. And with more and more baby boomers retiring, opportunities to buy already successful businesses will keep popping up.
Listen in to hear Roland explain why now is the best time to start acquiring already successful businesses and get in on deals worldwide with no money out of pocket.
IN THIS EPISODE, YOU'LL LEARN:
- Buying versus starting your own business
- How to become an EPIC investor?
- Why you need to stop trading dollars for hours
- Understanding the EPIC journey
- What are leveraged buyouts?
- Roland's proven system for growth
- The three crises creating unprecedented growth
- Why the industry is flooded with motivated sellers
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Ask Roland and Ryan a question HERE.
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Should you build your company around a corporate strategy? What about the risk of double taxation?
On today's episode, host Roland Frasier breaks down some important tax considerations when consulting for equity or buying and selling a business. Although there are a lot of strategies you can implement to reduce your overall tax burden, there's always the risk of double taxation. A lot of entrepreneurs find it unfair to pay taxes twice on the same income. Fortunately, there's something you can do about it. One way is to stop paying dividends and put the extra earnings into a Roth IRA.
Tune in to learn how taxes play into the buying and selling of businesses and how you can minimize those taxes while still maintaining some liquidity to fund future spending
IN THIS EPISODE, YOU'LL LEARN:
- Tax considerations when buying a company
- How to position and structure your company for an exit
- Double taxation and how it works
- How to justify your input when consulting for equity
- Complex companies repulse willing buyers
- Benefits of creating a subsidiary under a corporation
- How to start conversations that lead to equity deals
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Ask Roland and Ryan a question HERE.
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Should you build your company around a corporate strategy? What about the risk of double taxation?
On today's episode, host Roland Frasier breaks down some important tax considerations when consulting for equity or buying and selling a business. Although there are a lot of strategies you can implement to reduce your overall tax burden, there's always the risk of double taxation. A lot of entrepreneurs find it unfair to pay taxes twice on the same income. Fortunately, there's something you can do about it. One way is to stop paying dividends and put the extra earnings into a Roth IRA.
Tune in to learn how taxes play into the buying and selling of businesses and how you can minimize those taxes while still maintaining some liquidity to fund future spending
IN THIS EPISODE, YOU'LL LEARN:
- Tax considerations when buying a company
- How to position and structure your company for an exit
- Double taxation and how it works
- How to justify your input when consulting for equity
- Complex companies repulse willing buyers
- Benefits of creating a subsidiary under a corporation
- How to start conversations that lead to equity deals
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Ask Roland and Ryan a question HERE.
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Want to start consulting for equity? Would it make sense to be a general consultant advising everyone about everything?
On today's episode, host Roland Frasier talks to Trevor Jenson, a deal junkie with a reputation for being able to raise money and close deals. Trevor shares how he was able to buy a company without money out of pocket and how consulting for equity allowed him to cross paths with Dwight Freeney and Michael Jordan.
If you want to be successful when consulting for equity, you must pick a niche. After consulting for 200 companies in just under a year and a half, Trevor's consulting company still failed to take off. Why? Because they consulted for all types of businesses. You can't be an expert at everything. And soon enough, clients will see past your lack of depth in a particular area of expertise.
IN THIS EPISODE, YOU'LL LEARN:
- How to buy companies with no money out of pocket
- Why you should consider investing in the eSports space
- The power of consulting for equity
- You need different mentors at different levels of growth
- Niche: Required or unnecessary when consulting for equity?
- First step to raising money through a fund
- Testing the viability of your idea using data
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Jonathan's LinkedIn
- Ask Roland and Ryan a question HERE.
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
EPIC Training
Build Your CEO Dashboard!
Get one report every week of the key metrics you need to know with the CEO Dashboard!
CEO Dashboard
We all know that consulting for equity works. But did you know it's possible to consult for equity in significantly higher-valued companies? On today's episode, Roland Frasier and Jonathan Cronstedt continue their discussion on why consulting for equity is by far the fastest way any consultant, coach, or industry expert can grow their wealth. They answer audience questions on how to transition from consulting for cash to consulting for equity and some red flags you should never ignore when structuring an equity deal.Â
Tune in to learn how to build the confidence to charge whatever you feel is right as long as you know the value you bring to the table. As a rule of thumb, if the business owner is not excited about having both your interests aligned through equity, it's probably the wrong deal, or your contribution is not that important.Â
IN THIS EPISODE, YOU'LL LEARN: Consulting for Equity (CFE) How to navigate your first CFE deal Ways to uncover what you're good at Discovery questions to help uncover customer pains How to price and package your consulting services Red flags to look out for in potential clients How to prepare in advance for a consult meeting Get past the fear of asking for equity
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.linkedin.com/in/cronstedt/ (Jonathan's LinkedIn) Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Build Your CEO Dashboard! Get one report every week of the key metrics you need to know with the CEO Dashboard! https://business-lunch.captivate.fm/ceo (CEO Dashboard) Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
We all know that consulting for equity works. But did you know it's possible to consult for equity in significantly higher-valued companies? On today's episode, Roland Frasier and Jonathan Cronstedt continue their discussion on why consulting for equity is by far the fastest way any consultant, coach, or industry expert can grow their wealth. They answer audience questions on how to transition from consulting for cash to consulting for equity and some red flags you should never ignore when structuring an equity deal.Â
Tune in to learn how to build the confidence to charge whatever you feel is right as long as you know the value you bring to the table. As a rule of thumb, if the business owner is not excited about having both your interests aligned through equity, it's probably the wrong deal, or your contribution is not that important.Â
IN THIS EPISODE, YOU'LL LEARN: Consulting for Equity (CFE) How to navigate your first CFE deal Ways to uncover what you're good at Discovery questions to help uncover customer pains How to price and package your consulting services Red flags to look out for in potential clients How to prepare in advance for a consult meeting Get past the fear of asking for equity
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.linkedin.com/in/cronstedt/ (Jonathan's LinkedIn) Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Build Your CEO Dashboard! Get one report every week of the key metrics you need to know with the CEO Dashboard! https://business-lunch.captivate.fm/ceo (CEO Dashboard) Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
We all know that consulting for equity works. But is it possible to consult for equity in multi-million dollar businesses? On today's episode, host Roland Frasier talks to Jonathan Cronstedt, a dangerously dedicated executive strategist who helps businesses grow, scale, and exit (or at least be exit ready). They discuss why consulting for equity is the fastest way consultants, coaches, or industry experts can grow their wealth and escape the time-for-money trap.
If you're like most consultants, you simply charge fees for the services you provide. However, as Jon explains, many clients would happily trade equity for valuable and strategic advice. Tune in to learn Jon's innovative model for consulting for equity and how this can be a great way to build wealth if you structure the deal correctly.
IN THIS EPISODE, YOU'LL LEARN: Consulting for equity How to transition from consulting for cash to consulting for equity Get past the fear of asking for equity Overcoming imposter syndrome and nailing the consult Structure of a consulting for equity deal Difference between a $500 client and a $50,000 client Why free advice is terrible for all parties involved Consulting is not about having all the answers
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.linkedin.com/in/cronstedt/ (Jonathan's LinkedIn) Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training) Build Your CEO Dashboard! Get one report every week of the key metrics you need to know with the CEO Dashboard! https://business-lunch.captivate.fm/ceo (CEO Dashboard)
Want to start thinking big and take on more risks? If you're a man, take the number 78 and subtract your age from it. If you're a woman, take 82. Subtract your age from that number, and then multiply what you get by 365. What you've just calculated is the average number of days you have left on this planet. No matter your age, that number is small, and you can't afford to continue living a life of mediocrity. Â
On today's episode, host Roland Frasier talks to Kent Clothier, a highly sought-after speaker, owner of three multi-million dollar brands, and CEO of Real Estate Worldwide(REWW). They discuss some of the best ways to expand your thinking and expel mediocrity from your life.Â
IN THIS EPISODE, YOU'LL LEARN: There is no nobility in thinking small Key steps to help you start thinking bigger Why successful people think differently Kent's top 3 book recommendations The "One More" mindset How to develop an intimate relationship with discomfort Become better at selling ideas to your significant other
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://kentclothier.com/ (Kentclothier.com) https://www.linkedin.com/in/kentclothier/ (Kent's LinkedIn) Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE). https://www.amazon.com/The-Alchemist-Paulo-Coelho-audiobook/dp/B000BO2D3C/ref=sr_1_1?crid=1RLRINCM8XLNE&keywords=the+alchemist+by+paulo+coelho&qid=1666687776&qu=eyJxc2MiOiIyLjczIiwicXNhIjoiMi4wMyIsInFzcCI6IjIuMDQifQ%3D%3D&sprefix=The+A%2Caps%2C1012&sr=8-1 (The Alchemist: A Fable About Following Your Dream) by Paulo Coelho https://www.amazon.com/Principles-Ray-Dalio-audiobook/dp/B074B2CZJG/ref=sr_1_1?crid=CSBY9IOEZS3Z&keywords=principles+ray+dalio&qid=1666687871&qu=eyJxc2MiOiIyLjUxIiwicXNhIjoiMi4xMSIsInFzcCI6IjIuMjcifQ%3D%3D&s=audible&sprefix=Principl%2Caudible%2C364&sr=1-1 (Principles: Life and Work) by Ray Dalio https://www.amazon.com/Secrets-of-Millionaire-Mind-audiobook/dp/B01F7O1FKW/ref=sr_1_1?crid=1ST3NYUUFBXUS&keywords=secrets+of+the+millionaire+mind&qid=1666687934&qu=eyJxc2MiOiIyLjIxIiwicXNhIjoiMS43NCIsInFzcCI6IjEuOTEifQ%3D%3D&s=audible&sprefix=Secrets+%2Caudible%2C369&sr=1-1 (Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth) by T. Harv Eker
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ârecession proofâ plan to scale your company to 8-figures and beyond, andâŚleave knowing 2023 is going to be your best year yet! https://business-lunch.captivate.fm/gsl (Get Scalable Live) Build Your CEO Dashboard! Get one report every week of the key metrics you need to know with the CEO Dashboard! https://business-lunch.captivate.fm/ceo (CEO Dashboard)
Want to start thinking big and take on more risks? If you're a man, take the number 78 and subtract your age from it. If you're a woman, take 82. Subtract your age from that number, and then multiply what you get by 365. What you've just calculated is the average number of days you have left on this planet. No matter your age, that number is small, and you can't afford to continue living a life of mediocrity. Â
On today's episode, host Roland Frasier talks to Kent Clothier, a highly sought-after speaker, owner of three multi-million dollar brands, and CEO of Real Estate Worldwide(REWW). They discuss some of the best ways to expand your thinking and expel mediocrity from your life.Â
IN THIS EPISODE, YOU'LL LEARN: There is no nobility in thinking small Key steps to help you start thinking bigger Why successful people think differently Kent's top 3 book recommendations The "One More" mindset How to develop an intimate relationship with discomfort Become better at selling ideas to your significant other
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://kentclothier.com/ (Kentclothier.com) https://www.linkedin.com/in/kentclothier/ (Kent's LinkedIn) Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE). https://www.amazon.com/The-Alchemist-Paulo-Coelho-audiobook/dp/B000BO2D3C/ref=sr_1_1?crid=1RLRINCM8XLNE&keywords=the+alchemist+by+paulo+coelho&qid=1666687776&qu=eyJxc2MiOiIyLjczIiwicXNhIjoiMi4wMyIsInFzcCI6IjIuMDQifQ%3D%3D&sprefix=The+A%2Caps%2C1012&sr=8-1 (The Alchemist: A Fable About Following Your Dream) by Paulo Coelho https://www.amazon.com/Principles-Ray-Dalio-audiobook/dp/B074B2CZJG/ref=sr_1_1?crid=CSBY9IOEZS3Z&keywords=principles+ray+dalio&qid=1666687871&qu=eyJxc2MiOiIyLjUxIiwicXNhIjoiMi4xMSIsInFzcCI6IjIuMjcifQ%3D%3D&s=audible&sprefix=Principl%2Caudible%2C364&sr=1-1 (Principles: Life and Work) by Ray Dalio https://www.amazon.com/Secrets-of-Millionaire-Mind-audiobook/dp/B01F7O1FKW/ref=sr_1_1?crid=1ST3NYUUFBXUS&keywords=secrets+of+the+millionaire+mind&qid=1666687934&qu=eyJxc2MiOiIyLjIxIiwicXNhIjoiMS43NCIsInFzcCI6IjEuOTEifQ%3D%3D&s=audible&sprefix=Secrets+%2Caudible%2C369&sr=1-1 (Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth) by T. Harv Eker
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ârecession proofâ plan to scale your company to 8-figures and beyond, andâŚleave knowing 2023 is going to be your best year yet! https://business-lunch.captivate.fm/gsl (Get Scalable Live) Build Your CEO Dashboard! Get one report every week of the key metrics you need to know with the CEO Dashboard! https://business-lunch.captivate.fm/ceo (CEO Dashboard)
Masterminds are simple. A bunch of like-minded people get together to discuss how they can grow their businesses. That's it. So why aren't you a part of one? On today's episode, host Roland Frasier talks to Kent Clothier, a highly sought-after speaker, owner of three multi-million dollar brands, and CEO of Real Estate Worldwide(REWW). They discuss why being part of a mastermind is an excellent way to connect with other like-minded entrepreneurs and stay on the right path to your goals.
Listen in to learn the exciting things about joining a mastermind and how you can use masterminds to grow yourself and your business. If you'd like to launch one, Kent also shares some insights to help you gain clarity on what it takes to be successful.
IN THIS EPISODE, YOU'LL LEARN: Life-changing benefits of joining a mastermind Tapping into the human need for belonging Imposter syndrome: Where your competition quits Using content to market your mastermind Why masterminds should not be all about chasing money How to launch and scale your mastermind How to attract your ideal audience and repel everybody else Kent's best-performing ads
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://kentclothier.com/ (Kentclothier.com) https://www.linkedin.com/in/kentclothier/ (Kent's LinkedIn) Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Build Your CEO Dashboard! Get one report every week of the key metrics you need to know with the CEO Dashboard! https://business-lunch.captivate.fm/ceo (CEO Dashboard) Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ârecession proofâ plan to scale your company to 8-figures and beyond, andâŚleave knowing 2023 is going to be your best year yet! https://business-lunch.captivate.fm/gsl (Get Scalable Live)
How much did your business make in profits last month? How much did you take home? Are you happy with the numbers in front of you?   On today's episode, hosts Ryan and Roland break down the fundamental profit accelerators you can implement today to grow your bankable profit. As Ryan explains, every business will have high and low sales months. The problem is that very few business owners take the time to analyze what made the high months high and the low months low. Listen in to learn how you can recreate your best sales month and take home more money every month. Â
IN THIS EPISODE, YOU'LL LEARN: How to turn expenses into profit The problem with not having bankable profit How to have your best sales month, every month Old versus new ways of increasing the value of a business Ways to develop a growth mindset in business Why entrepreneurship is an all-in undertaking Tap into your business-building potential
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ârecession proofâ plan to scale your company to 8-figures and beyond, andâŚleave knowing 2023 is going to be your best year yet! https://business-lunch.captivate.fm/gsl (Get Scalable Live)
Want to make 7 figures per month in your business? Sounds crazy, but it's possible. You just need to make these 5 shifts in your business, and you'll begin to see results.   On today's episode, hosts Ryan and Roland break down the strategy they've been implementing to turn businesses into 7-figure monsters. The good thing about this strategy is that it works for almost all types of businesses. However, as Roland explains, your business must make at least $100k monthly. Why $100k per month? Because most business owners are stuck in the "six-figure hamster wheel" that's often extremely hard to escape. Listen in for some simple and not-too-painful ways you can use to scale your business, maximize the money you take home, and escape the painfully-slow business building strategies you're currently using.
IN THIS EPISODE, YOU'LL LEARN: 5 shifts to 7-figures per month and beyond How to generate consistent bankable profit The benefits of building a sellable business Understanding the Scalable Impact Framework How to have your best sales month, every month The three big problems plaguing all types of businesses The role of momentum in business growth How to increase sales without increasing your efforts Things that make a company impossible to scale
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Scalable Live - THE PREMIER EVENT FOR BUSINESS OWNERS Over 3 days, network and collaborate with fellow entrepreneurs and CEOs to build a ârecession proofâ plan to scale your company to 8-figures and beyond, andâŚleave knowing 2023 is going to be your best year yet! https://business-lunch.captivate.fm/gsl (Get Scalable Live)
What can business owners do to maximize the value of their business before an exit? Maximizing the value of your business is arguably the most important aspect of a business exit. Yet it's so frustrating to see that most business owners ignore this critical but often misunderstood part of a successful exit. You see, a successful exit requires a fine balance between creating and acquiring value. And it's much easier to add things to a deal than to take things out of a deal.
Today's episode is a quick snackable session where host Roland Frasier answers some audience questions on the benefits of holding separate entities in your business, maximizing the value of a business, and how to have multiple business exits. Â IN THIS EPISODE, YOU'LL LEARN: How to maximize the value of your business Importance of flexibility when exiting a business 5-minute exercise to help optimize your business structure Maximize financial success with multiple exits The benefits of having exit-ready structures in your business The Goose and the Egg structure in business
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
It's safe to say that advertising has gotten more expensive. So what can advertisers do to get a positive ROAS every time? Â On today's episode, hosts Roland and Ryan discuss a marketing breakthrough that Ryan and his team recently made on how to run profitable advertising campaigns. A decade ago, digital advertising was easy. It was way cheaper, and everything was trackable. Campaigns had a positive ROI, and the cost of doing business on platforms like Google and Facebook was pretty reasonable. But then everything changed. As Ryan explains, the days of subsidized acquisition costs are long gone. And instead of mourning about the rising advertising prices, you should start selling higher ticket offers.Â
Tune in to learn why every marketer needs to sell a high-ticket offer and the benefits of focusing on clients that are willing to spend more money on your brand.
IN THIS EPISODE, YOU'LL LEARN: Reasons why digital advertising got so expensive The days of subsidized customer acquisition costs are over Why you need to start selling high-ticket offers Flipped funnels and how they work The secret to connecting with self-educating buyers Things to consider when selling to a qualified prospectÂ
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.digitalmarketer.com/m3/enroll/ (JoinM3.com) https://scalable.co/mastermind/founders-board/ (Foundersboard.com) https://epicnetwork.com/ (Epicnetwork.com) Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training) Get $300 off Your Virtual Assistant Visit https://resources.belaysolutions.com/lunch for more details! https://business-lunch.captivate.fm/belay (Belay) Build Your CEO Dashboard Get one report every week of the key metrics you need to know with the CEO Dashboard! https://business-lunch.captivate.fm/ceo (CEO Dashboard)
Should you sell your business or pass it down to your kids?  On today's episode, host Roland Frasier talks about Cap Table optimization and why business owners should consider selling the business instead of transferring it over to their kids. Sooner or later, a business owner must exit the business. Some choose to sell the business, and others choose to keep it in the family. Although keeping it in the family may seem like a smart move, in nearly all cases, it's actually a huge mistake. Your kids are not inspired by the business as you are and a successful exit might change your life and that of your kids in ways you could never imagine.Â
Listen in to discover the drawbacks of transferring your business over to your kids and how you can maintain control of your company without owning majority shares.Â
IN THIS EPISODE, YOU'LL LEARN: What is Cap Table optimization? How to maintain control of your company without owning majority shares Transferring business ownership to your kids Why it's important to maintain control of your business Understanding EBITDA and why it's such a big deal The 5 main categories of buyers Buying and selling versus buying and holding a business How to structure your business according to value and profitability
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Should you sell your business or pass it down to your kids?  On today's episode, host Roland Frasier talks about Cap Table optimization and why business owners should consider selling the business instead of transferring it over to their kids. Sooner or later, a business owner must exit the business. Some choose to sell the business, and others choose to keep it in the family. Although keeping it in the family may seem like a smart move, in nearly all cases, it's actually a huge mistake. Your kids are not inspired by the business as you are and a successful exit might change your life and that of your kids in ways you could never imagine.Â
Listen in to discover the drawbacks of transferring your business over to your kids and how you can maintain control of your company without owning majority shares.Â
IN THIS EPISODE, YOU'LL LEARN: What is Cap Table optimization? How to maintain control of your company without owning majority shares Transferring business ownership to your kids Why it's important to maintain control of your business Understanding EBITDA and why it's such a big deal The 5 main categories of buyers Buying and selling versus buying and holding a business How to structure your business according to value and profitability
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
How much financial information should you share with employees?  On today's episode, hosts Roland and Ryan assess whether it's best to share the company's financial information with employees. While there's no straightforward answer to this question, Ryan believes the more transparent you are with your financials, the better. But you should know how much information is helpful versus unnecessary information overload.  Join us as we discuss the dos and don'ts of sharing financial information with employees and how to structure compensation plans based on your budget.
IN THIS EPISODE, YOU'LL LEARN: Dos and Don'ts of sharing financial information with employees Aligning company goals with employee compensation Why you need to stop running your business like a funded company How assumptions impact employee engagement Why you need to compensate employees based on growth Benefits of sharing financial information with employees How to design an effective compensation plan
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training) Get $300 off Your Virtual Assistant Visit https://resources.belaysolutions.com/lunch for more details! https://business-lunch.captivate.fm/belay (Belay) Build Your CEO Dashboard Get one report every week of the key metrics you need to know with the CEO Dashboard! https://business-lunch.captivate.fm/ceo (CEO Dashboard)
How much financial information should you share with employees?  On today's episode, hosts Roland and Ryan assess whether it's best to share the company's financial information with employees. While there's no straightforward answer to this question, Ryan believes the more transparent you are with your financials, the better. But you should know how much information is helpful versus unnecessary information overload.  Join us as we discuss the dos and don'ts of sharing financial information with employees and how to structure compensation plans based on your budget.
IN THIS EPISODE, YOU'LL LEARN: Dos and Don'ts of sharing financial information with employees Aligning company goals with employee compensation Why you need to stop running your business like a funded company How assumptions impact employee engagement Why you need to compensate employees based on growth Benefits of sharing financial information with employees How to design an effective compensation plan
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training) Get $300 off Your Virtual Assistant Visit https://resources.belaysolutions.com/lunch for more details! https://business-lunch.captivate.fm/belay (Belay) Build Your CEO Dashboard Get one report every week of the key metrics you need to know with the CEO Dashboard! https://business-lunch.captivate.fm/ceo (CEO Dashboard)
Did you know you can sell pieces of your business and still keep the primary entity? On today's episode, host Roland Frasier shares how business owners can have multiple exits without selling the main company.
As a business owner, you don't have to sell your entire company should you decide to cash out or retire. Think of it like the goose and the egg analogy. The goose is your company; the golden eggs are independent entities that aren't tied to the larger business. These smaller entities can be sold, but the goose remains and could lay even more golden eggs in the future.Â
Listen in to learn how you can develop the clarity you need to sell pieces of your business for massive money while retaining the parent company.Â
IN THIS EPISODE, YOU'LL LEARN: What are exit-ready structures? The numerous types of business exits Why it's so hard to sell a proprietorship Entity choices in the UK, US, and Australia Main stages of business growth and evolution The goose and the egg analogy in business How to create multiple entities in one company
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
What is quiet quitting, and should business owners be worried about it?  On today's episode, hosts Roland and Ryan tackle version 2.0 of the Great Resignation - quiet quitting. Despite the name, Roland explains that the term has nothing to do with actually quitting your job. Employees still show up for work but only perform tasks on the job requirements and nothing more. So no more going above and beyond, staying up late, or replying to emails on weekends. Some people view quiet quitting as a rebellion against hustle culture, while the older generations believe the concept is another pointer to Millenials and Gen Z's supposed laziness. Nonetheless, quietly dropping the responsibilities you believe are beyond your job description is not a sustainable solution. There are other better ways to achieve what you want, Ryan says.
Tune in to learn more about the quiet quitting craze that's taking TikTok and the workforce by storm and what you as a business owner can do to address quiet quitters n your team.Â
IN THIS EPISODE, YOU'LL LEARN: What is quiet quitting? The reasoning behind quiet quitting Telltale signs of a quiet quitter Understand employment is a mutually exploitative relationship How business owners can deal with quiet quitters The problem with mismatched employee expectations Why quiet quitting is a leadership problem Acceptable reasons for employee termination
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training) Get $300 off Your Virtual Assistant Visit https://resources.belaysolutions.com/lunch for more details! https://business-lunch.captivate.fm/belay (Belay) Build Your CEO Dashboard Get one report every week of the key metrics you need to know with the CEO Dashboard! https://business-lunch.captivate.fm/ceo (CEO Dashboard)
What is quiet quitting, and should business owners be worried about it?  On today's episode, hosts Roland and Ryan tackle version 2.0 of the Great Resignation - quiet quitting. Despite the name, Roland explains that the term has nothing to do with actually quitting your job. Employees still show up for work but only perform tasks on the job requirements and nothing more. So no more going above and beyond, staying up late, or replying to emails on weekends. Some people view quiet quitting as a rebellion against hustle culture, while the older generations believe the concept is another pointer to Millenials and Gen Z's supposed laziness. Nonetheless, quietly dropping the responsibilities you believe are beyond your job description is not a sustainable solution. There are other better ways to achieve what you want, Ryan says.
Tune in to learn more about the quiet quitting craze that's taking TikTok and the workforce by storm and what you as a business owner can do to address quiet quitters n your team.Â
IN THIS EPISODE, YOU'LL LEARN: What is quiet quitting? The reasoning behind quiet quitting Telltale signs of a quiet quitter Understand employment is a mutually exploitative relationship How business owners can deal with quiet quitters The problem with mismatched employee expectations Why quiet quitting is a leadership problem Acceptable reasons for employee termination
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training) Get $300 off Your Virtual Assistant Visit https://resources.belaysolutions.com/lunch for more details! https://business-lunch.captivate.fm/belay (Belay) Build Your CEO Dashboard Get one report every week of the key metrics you need to know with the CEO Dashboard! https://business-lunch.captivate.fm/ceo (CEO Dashboard)
Will your business succeed after you leave? Can the new owners expect the business to perform at the same level or even better after you exit?  On today's episode, host Roland Frasier goes through the benefits of having exit-ready structures in your business. To achieve the optimum value from an exit, you need to develop exit-ready structures. Even more importantly, you must understand that being exit ready does not mean you have to be thinking about exiting the business right now. It's just a measure to protect the value of your business for when you decide to sell. Value erosion can and does occur at various stages of an exit. Having exit-ready structures helps mitigate the risk and maintain the perceived value of the business. Listen in to learn more about the benefits of developing exit-ready structures in your business and create an attractive offering by strengthening its value proposition. IN THIS EPISODE, YOU'LL LEARN: The benefits of having a business exit strategy in place Plan for an exit through a capability assessment Ways to structure your business for a potential exit How to strengthen the value proposition of your business Ways to protect your business against liabilities
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
What would you do to mitigate the threat of an extortion attempt against your business?  On today's episode, hosts Ryan and Roland go through the dos and don'ts of responding to online trolls, hate speech, and extortion attempts. This comes after a recent extortion attempt where some guy threatened the team with harmful reviews in exchange for access to a program worth thousands of dollars. If you ever receive a blackmail message, remember to stay calm. The extortionist's primary objective is to threaten you into responding and eventually paying some form of ransom. But, in most cases, they cannot hurt you. It doesn't matter if the threat includes some truth or not; you're always better off not engaging in their antics. Tune in to learn more about extortion attempts and how to stay level-headed when a scammer threatens your brand image and online reputation. IN THIS EPISODE, YOU'LL LEARN: How to handle an extortion attempt on your business Why engaging with an extortionist is never a good idea What to do after receiving negative online reviews The benefits of taking a mindful pause before responding How to deal with haters and negative reviews The only time it makes sense to respond to a hater or an extortionist When silence makes you look guilty Remember, this too shall pass
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Build Your CEO Dashboard Get one report every week of the key metrics you need to know with the CEO Dashboard! https://business-lunch.captivate.fm/ceo (CEO Dashboard) Get $300 off Your Virtual Assistant Visit https://resources.belaysolutions.com/lunch for more details! https://business-lunch.captivate.fm/belay (Belay) Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
How soon should a business owner start planning to exit the business? Â On today's episode, host Roland Frasier goes through the 5 exits of an entrepreneur and practical tips for structuring your business for a successful exit. It may seem counterintuitive for business owners to develop exit strategies, especially when their business is doing well. But as Ryan explains, there will come a time when the business owner has to exit the business. And when such time comes, the business has to be ready if the owner is to maximize the valuation of the business. It doesn't matter how far off an entrepreneur is from selling the business. Planning ahead helps create more value and weed out issues before pulling the trigger.Â
Tune in to learn more about the benefits of developing exit-ready structures in your business and maximize your business' valuation by strengthening its value proposition.
IN THIS EPISODE, YOU'LL LEARN: The benefits of having a business exit strategy in place The 5 exits of an entrepreneur Ways to structure your business for a potential exit How to create multiple exit opportunities in one company The goose and egg structure in business Understand the main categories of buyers Why EBITDA is such a big thing in exit planning  Efficient business structures for a successful exit
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Would you like to buy back free time? What would it take for you not to work another day in your life? On todayâs episode, host Roland Frasier talks to Justin Doland from the Lifestyle Investor. Justin is on a mission to guide entrepreneurs, executives, and hard-working people worldwide on how to achieve the lifestyle of their dreams fast and the right way. Many people buy businesses thinking theyâre buying a lifestyle when a lot of times theyâre actually buying themselves a job. Through the lifestyle investor, Justin shares what it takes to successfully invest, experience absolute freedom, and buy back time, all without having a job. Listen in to hear Justin reveal the proven system to get you off the hamster wheel, create cash flow, and generate real wealth with little risk or complexity.
IN THIS EPISODE, YOUâLL LEARN: What is lifestyle investing? How to scale your earnings through other people What it takes to buy back time The difference between buying a business and buying a job How and where to find competent business operators Justinâs asset allocation strategy The only time you should invest in risky assets
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE). Book - https://www.amazon.com/Lifestyle-Investor-Commandments-Investing-Financial-ebook/dp/B08RLMP6BF (The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom) https://lifestyleinvestor.com/ (Lifestyleinvestor.com) https://www.linkedin.com/in/justinwdonald/ (Justinâs LinkedIn)
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Build Your CEO Dashboard Get one report every week of the key metrics you need to know with the CEO Dashboard! https://business-lunch.captivate.fm/ceo (CEO Dashboard) Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training) Get $300 off Your Virtual Assistant Visit https://resources.belaysolutions.com/lunch for more details! https://business-lunch.captivate.fm/belay (Belay)
Is there any difference between growing a business and increasing a company's value?   On today's episode, host Roland Frasier continues the discussion on business exit planning. Every business owner wants to exit the business for the highest possible price. However, it often comes as a shock when they realize their business isn't worth as much as they think it's worth. If you want to get paid what you feel you deserve, Roland believes you need to work on increasing the value of your business - only then can you command the price you want. Listen in as Roland dissects the top strategies you can use to boost your company's value before you start implementing an exit strategy.Â
IN THIS EPISODE, YOU'LL LEARN: How to improve the value of your business Business exit planning 101 Why you need to document your systems and SOPs Growth indicators that impact your company's value The benefits of maintaining low business debt The fastest way to get more leads and customers Tools for effective exit planning
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Just because something sounds or makes you feel good does not mean itâs good advice. You might be dealing with a logical lie. On todayâs episode, hosts Ryan and Roland talk about logical lies and why bad advice that sounds good is detrimental to your business or your personal life. Lousy advice will ruin your chances of success now and into the future. So, you have a decision to make. You can keep following terrible advice that makes you feel good - and keep wondering why it doesnât work. Or you can look at all the facts, question their validity, and then make your decision. If you 100% believe something is true, itâs easy to be misled. Tune in to learn why itâs so important to discern why something makes sense before making a decision.Â
IN THIS EPISODE, YOUâLL LEARN: What are logical lies and how to spot them Common logical lies that sound and make us feel good The benefits of questioning the validity of something before committing Why critical thinking is a skill you need to master Itâs okay to be employed and have a job The danger of blindly following bad advice
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training) Get $300 off Your Virtual Assistant Visit https://resources.belaysolutions.com/lunch for more details! https://business-lunch.captivate.fm/belay (Belay) Build Your CEO Dashboard Get one report every week of the key metrics you need to know with the CEO Dashboard! https://business-lunch.captivate.fm/ceo (CEO Dashboard)
So youâve made the decision to exit your business. But is the business ready for your departure? Â Â On todayâs episode, host Roland Frasier continues the discussion on business exit planning and the steps you need to take to exit your business safely and successfully. Exits are undoubtedly the most exciting part of owning a business. But as Roland explains, while you may be ready to exit, the more important question should be, is the business prepared for your departure? Having a strategic plan that guarantees a smooth transition of power ensures you get a good price, the best possible payout, and a great return on your investment. Listen in as Roland breaks down the exact steps he goes through when getting a company ready for exit.
IN THIS EPISODE, YOUâLL LEARN: Business exit planning The benefits of replicating and automating business systems How to pre-capture the cost of goods sold Recurring revenue models and how to make them work Why you need to simplify your offerings Scaling and cross-training your teams How to add even more value to your business
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Who is a business operator, and does your business really need one?  On todayâs episode, hosts Ryan and Roland break down one of the most misunderstood titles in business today - the business operator. If youâre a visionary entrepreneur and youâve reached a point where you feel like you need some help, you donât need a manager. You need someone who can take all of your ideas, implement them, and essentially remove you from the daily running of the business. As Roland explains, an operator takes the visionary entrepreneurâs vision and gives it the operational support it needs to turn into reality. If you canât step away from your company without daily operations collapsing, you need an operator. Tune in to learn how and where to find an operator thatâs the perfect fit for your business.  IN THIS EPISODE, YOUâLL LEARN: Who is a business operator How to hire and recruit an operator The primary function of a CEO in the company Why you need a documented operating system before hiring an operator Difference between a manager and an operator The operator personality type How to set your operator up for success How visionaries sabotage their operators
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Are you ready to sell your business? Here are the 18 steps you need to guarantee a smooth exit.  On todayâs episode, host Roland Frasier takes on business exit planning and the steps you need to take to exit your business the proper way. As Roland explains, every business owner will eventually exit their business. The ease of this exit and the amount of financial benefit the business owner will achieve will largely depend on how well they planned for the exit. Nonetheless, the key to a successful exit plan is focusing not only on the incoming business owner but also on the employees, customers, and investors. Listen in as Roland reveals the detailed exit process he developed after taking part in hundreds of public and private company exit deals. IN THIS EPISODE, YOUâLL LEARN: Business exit planning - the 18 steps for a successful transaction How to prepare your business for an exit Why you need to look at your company as a product Profit centers and an effective strategy for thin slicing your company Is it possible to exit and not pay any taxes? Brand value transfer Benefits of winning awards as a business
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/tools/ceo-dashboard/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (Get your free CEO Dashboard) https://hubs.li/Q01gPxbj0 (Get $300 off Your Virtual Assistant from Belay!) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Would you like to own a franchise but donât know where to start?  On todayâs episode, host Roland Frasier talks about franchising with Dan Olsen, a master franchise expert with over 35 years of experience creating, developing, and building franchise opportunities. David breaks down the ins and outs of buying, running, and even selling a franchise - so if youâre interested in getting in on the action, youâll know exactly what to do to be successful. Listen in for some exciting scoops on why franchising is the best-kept secret in business and how you can get a piece of the pie without investing any cash. IN THIS EPISODE, YOUâLL LEARN: What is a franchise, and how is it different from a regular business The four primary levels of getting into the franchising How to buy a franchise - step by step Traits that define a successful franchising opportunity The benefits of having a unique selling proposition Virtual franchises and how they operate Stats and data on franchising success How to own a franchise with no money out of pocketÂ
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE). https://www.danolsenfranchise.com/ (Danolsenfranchise.com) Danâs email: D@coachdano.com
OUR PARTNERS: https://scalable.co/tools/ceo-dashboard/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (Get your free CEO Dashboard) https://hubs.li/Q01gPxbj0 (Get $300 off Your Virtual Assistant from Belay!) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
What is your companyâs value? Can that value be replicated if you decide to leave? On todayâs episode, host Roland Frasier breaks down transferable value, what it means, and how value drivers significantly impact your companyâs market valuation. Transferable value is simply what a business is worth to someone else if the owner decides to leave. If you have plans of one day exiting your business, you must understand the process of creating and maintaining transferable value. However, the thing to note here is that transferable value is not the same as profit. Just because your company makes a ton of money yearly does not necessarily mean it has transferable value.  Listen in to learn how you can build transferable value in your business and create an exit plan that dramatically increases your companyâs value drivers.  IN THIS EPISODE, YOUâLL LEARN: What is transferable value? The five most common ways to exit a business How to move your business towards a higher valuation Factors that impact the growth of a business Industries with the biggest expansion opportunities The three main components of building transferable value How to build a stable and motivated team capable of growing your business. Operating systems that improve the sustainability of cash flows
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/tools/ceo-dashboard/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (Get your free CEO Dashboard) https://hubs.li/Q01gPxbj0 (Get $300 off Your Virtual Assistant from Belay!) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Hear what Roland and Ryan recommend for billionaire 'Shark Tank' investor Mark Cuban! LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) https://hubs.li/Q01gPxbj0 (Get $300 off Your Virtual Assistant from Belay!) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
If youâve ever given free advice, you may have noticed that when someone doesnât pay for it, they often donât take action. Thatâs reason enough to start charging for advice - and what better way to get paid than to receive equity in exchange? On todayâs episode, host Roland Frasier breaks down how you can leverage your knowledge and expertise to build a profitable consulting business and get paid in equity. Have you ever met a brain picker? You know, that guy on LinkedIn who wants to hop on a 15-minute call to ask you something about your business. Well, thatâs time, experience, and potential business wasted giving advice to someone whoâs probably never going to implement that advice. You see, people donât value free things. And according to Ryan, your experience is far too valuable to give out for free. Tune in to learn how you can use your professional experience to provide ideas, insight, and intelligence to those looking to grow their business - and get paid both in cash and equity. IN THIS EPISODE, YOUâLL LEARN: The drawbacks of giving out free advice Best industries to set up a consulting business How to start consulting for equity Case studies on how to create wealth from equity deals Where to find consulting clients willing to trade advice for equity How to handle brain pickers and people fishing for free advice Consulting fees and how much you should charge The three main steps to building a profitable consulting businessÂ
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) https://hubs.li/Q01gPxbj0 (Get $300 off Your Virtual Assistant from Belay!) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Youâre running a successful business and making a profit every year â congratulations! Now the question is, what can you do to guarantee more consistent profits? On todayâs episode, host Roland Frasier breaks down bankable profits and steps you can take to increase the profitability of your business. Ryan explains that all businesses have the same goal: making profits. And while many entrepreneurs scale the profitability of their business by cutting costs, Ryan believes the key to success is to double down on sales, profits, and value. Tune in to learn simple but effective strategies to immediately increase your profitability, drive more sales, and magnify the value of your business. IN THIS EPISODE, YOUâLL LEARN: What are bankable profits? Why businesses fail without bankable profits How to have your best month ever Price testing and how to do it the right way How to take advantage of your profit growth potential How to implement the applied pricing strategy The SPV (Sales-Value-Profits) model and why itâs so effective Why you need to stop leaving money on the table
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Text 'LUNCH' to 55123 to get $300 your Virtual Assistant from Belay! https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
All business plans are full of assumptions. And while we canât accurately say whether a business will be profitable, we can focus on making educated assumptions.  On todayâs episode, host Roland Frasier tackles mental models and business assumptions. He also goes through basic strategies world-leading thinkers use to solve complex problems. We all make assumptions. In fact, anything you canât prove is an assumption. Unfortunately, many of our assumptions are incorrect, which is why Roland believes business owners must embrace the idea of first principles. The first principles concept is essentially breaking down complex problems and then reassembling them from the ground up. All this starts with questioning your beliefs and drilling down to the foundational truths of a problem.
Tune in to learn how you can stop making assumptions in your business, see the bigger picture, and make decisions based on actual facts.Â
IN THIS EPISODE, YOUâLL LEARN: The advantages of questioning your beliefs and assumptions in business Validation testing and why itâs so important First principles and the building blocks of true knowledge Why focus groups donât always give an accurate picture of reality Comparing the effectiveness of customer surveys versus online reviews How to create a business model based on facts and not assumptions How world-leading experts solve problems through fundamental assumptions What happens when we stop assuming and start testing facts?
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: Get $300 of your virtual assistant from Belay when you text "LUNCH" to 55123 https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
When trying to deal with this unstable market, whose advice should you trust? Elsa from Disneyâs Frozen or The Beatles? To handle the stress of this market, should you âLet It Goâ or âLet it Be?â On today's episode, hosts Roland Frasier and Ryan Deiss break down a recent New York Times study that highlights the most effective ways to combat anxiety and worry in your life. Join us as we explore science-based strategies you can use to let go of your anxieties and worries. Discover the reasons at the heart of your stress and why it's always best to take action, rather than wishing away your anxiety IN THIS EPISODE, YOU'LL LEARN: Let it go versus let it be: which one's more effective? How to let go of stress and anxiety over time Recognize what you can and can't control Why you need to tackle anxiety head on How the right amount of anxiety can improve performance Why the person is more important than the position
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: Text LUNCH to 55123 to get $300 your virtual assistant package! https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Want access to consistent, high-quality deal flow? Simple, get new clients. But how and where can you get clients that are truly valuable to your business? On todayâs episode, host Roland Frasier talks about generating deal flow and getting new clients. Finding clients is tough, and itâs easy to be overwhelmed with all the things you can do to get clients. And if youâre just starting out, youâll be tempted to go after every opportunity you can get. However, as Roland explains, you donât need all the hacks and tricks people use to get new clients. All you need is a high-quality product or service and the ability to tap into the power of word of mouth. Whether youâre struggling to attract your ideal buyer or wondering where to find new leads, listen in to learn some of the most effective ways to get more clients and keep them coming. IN THIS EPISODE, YOUâLL LEARN: Why the best clients usually come from referrals When and how to ask for a referral What to do when someone asks to pick your brain How to guide people without giving advice A structured approach to customer acquisition Where do referrals come from? Referrals versus other client acquisition techniques
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
Book - https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115 (Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity) OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Do you feel your team is not moving fast enough to stay ahead? On todayâs episode, Ryan and Roland discuss why entrepreneurs and team leaders are so obsessed with speed and making things happen. The world of business is moving fast, but change is happening faster. Customers are getting smarter, and your competition is bringing in the big guns trying to beat you on price. What does all this mean to the average entrepreneur or team leader? Ryan and Roland believe itâs time to pick up the pace. If youâre doing what you need to do but feel like your team is just not âin the gameâ as much as youâd like, this episode is for you. Listen in for some simple, easy-to-execute ways to speed up employee work execution and get things done faster. IN THIS EPISODE, YOUâLL LEARN: 10 ways to make your business move faster Reasons why speed is everything in business How to give your team more time by setting clear deadlines When to prioritize speed over perfection How to create a fail-fast culture that fosters innovation Speed of execution and why itâs so important How to create a sense of urgency within your organization
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE). Book - https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115 (Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity)
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Whatâs next in the Elon-Twitter saga? Ryan and Roland sit down to discuss practical ways the Twitter-Elon saga will end -- and why Twitter deciding to take Musk to court might not be such a great idea. In July 2022, Elon Musk withdrew his $44 billion bid to take over Twitter, citing a material breach. Twitter responded quickly by taking legal action to force Musk to honor his commitment. However, the courts now want Twitter to reveal their siteâs bot data. And while Twitter is focused on bringing out the heavy artillery, Elon is out tweeting memes of himself and outwardly mocking the Twitter board on their own platform. The big question remains, who will win if the saga breaks into an all-out legal war? Will Elon eventually buy Twitter now that their stocks are on a downward trend? Listen in as Roland and Ryan discuss key takeaways and learnings from the recent Elon Musk-Twitter Saga! IN THIS EPISODE YOUâLL LEARN: The Elon-Twitter saga continues Spam bot info and what that means The story behind Elonâs memes from a marketing perspective How to use memes to reinforce a narrative What does Elon really want from Twitter? Twitter stock drops, and investor concerns over the saga The theory of vertical integration How to use vertical integration to scale your business
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Are you stuck in a rut? Or need help to take your business to the next level? Or maybe you're just tired of trying to figure things out on your own. All you need is a mastermind! On today's episode, host Roland Frasier breaks down the benefits of joining or forming a mastermind. A mastermind is a group of people with similar interests who meet regularly to share wins, problems, best practices, network and hold each other accountable. As Roland explains, there's nothing quite like putting several minds together to discuss a problem and come up with solutions. Whether it's running or being part of a mastermind, you can't help but push further, think bigger, and stretch beyond your limits when surrounded by people doing extraordinary things. Tune in to uncover the key benefits of participating in a mastermind as well as the people who ran some of the most famous masterminds.
IN THIS EPISODE YOU'LL LEARN: What is a mastermind? How to gain the most out of a mastermind group How mastermind members keep each other accountable Essential components to consider when designing a mastermind The benefits of being part of an exclusive community Are people getting what they want from masterminds?
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
On this episode, Roland covers the only 3 ways you can really increase sales! Connect with Business Lunch Podcast:Send in your questions through: https://businesslunchpodcast.com/ask/ (https://businesslunchpodcast.com/ask/) Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasier (https://www.youtube.com/c/BusinessLunchWithRolandFrasier)
OUR PARTNERS:https://conversionfanatics.com/ (Conversion Rate Optimization Agency | CRO Agency - Conversion Fanatics) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE) https://businesslunchpodcast.com/epic (Join Roland's next EPIC Training) https://scalable.co/ (Get your free Scalability Score)
Thank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and make sure to leave a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Ryan and Roland sit down to discuss ways that business leaders and executives can avoid burnout -- and why it might be time for you to take some significant time off! Connect with Business Lunch Podcast:Send in your questions through: https://businesslunchpodcast.com/ask/ (https://businesslunchpodcast.com/ask/) Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasier (https://www.youtube.com/c/BusinessLunchWithRolandFrasier)
OUR PARTNERS:https://conversionfanatics.com/ (Conversion Rate Optimization Agency | CRO Agency - Conversion Fanatics) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE) https://businesslunchpodcast.com/epic (Join Roland's next EPIC Training) https://scalable.co/ (Get your free Scalability Score)
Thank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and make sure to leave a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Roland and Ryan sit down to talk about https://scholar.harvard.edu/files/danielgilbert/files/if-money-doesnt-make-you-happy.nov-12-20101.pdf (this article from researchers at Harvard) that says if money doesn't make you happy, then you probably aren't spending it right. Connect with Business Lunch Podcast:Send in your questions through: https://businesslunchpodcast.com/ask/ (https://businesslunchpodcast.com/ask/) Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasier (https://www.youtube.com/c/BusinessLunchWithRolandFrasier)
OUR PARTNERS:https://conversionfanatics.com/ (Conversion Rate Optimization Agency | CRO Agency - Conversion Fanatics) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE) https://businesslunchpodcast.com/epic (Join Roland's next EPIC Training) https://scalable.co/ (Get your free Scalability Score)
Thank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and make sure to leave a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Listen in as Roland discusses how to create your acquisition criteria https://www.consultingforequity.io/cfe-closed52431552 (Sign up for the next Consulting for Equity Masterclass!) Connect with Business Lunch Podcast:Send in your questions through: https://businesslunchpodcast.com/ask/ (https://businesslunchpodcast.com/ask/) Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasier (https://www.youtube.com/c/BusinessLunchWithRolandFrasier)
OUR PARTNERS:https://conversionfanatics.com/ (Conversion Rate Optimization Agency | CRO Agency - Conversion Fanatics) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE) https://businesslunchpodcast.com/epic (Join Roland's next EPIC Training) https://scalable.co/ (Get your free Scalability Score)
Thank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and make sure to leave a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Listen in to a session from the recent Consulting for Equity LIVE with Adam Lyons. https://www.consultingforequity.io/cfe-closed52431552 (Sign up for the next Consulting for Equity Masterclass!) Connect with Business Lunch Podcast:Send in your questions through: https://businesslunchpodcast.com/ask/ (https://businesslunchpodcast.com/ask/) Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasier (https://www.youtube.com/c/BusinessLunchWithRolandFrasier)
OUR PARTNERS:https://conversionfanatics.com/ (Conversion Rate Optimization Agency | CRO Agency - Conversion Fanatics) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE) https://businesslunchpodcast.com/epic (Join Roland's next EPIC Training) https://scalable.co/ (Get your free Scalability Score)
Thank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and make sure to leave a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
On this episode, Roland covers the four different types of strategies you can use to acquire equity in exchange for consulting. Please consult tax and finance professionals before making any decisions.
Connect with Business Lunch Podcast: Send in your questions through: https://businesslunchpodcast.com/ask/ (https://businesslunchpodcast.com/ask/) Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasier (https://www.youtube.com/c/BusinessLunchWithRolandFrasier)
OUR PARTNERS:Get Belay's new book 'Delegate To Elevate' for free by texting LUNCH to 55123 https://yourzerodownbook.com/ (Get my book, Zero Down, FREE) https://businesslunchpodcast.com/epic (Join Roland's next EPIC Training) https://scalable.co/ (Get your free Scalability Score)
Thank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and make sure to leave a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
In the past 10 years, Aaron Amuchastegui has built many companies, websites, bought and sold more than 700 houses nationwide, and running many successful ventures, going from being broke to being blessed. On this episode, he shares his insights and predictions on the real estate market - and also how you can better prepare yourself for what's ahead! Connect with Aaronhttps://www.aaronamuchastegui.com/ (Website) https://www.facebook.com/aaron.amuchastegui (Facebook) https://www.linkedin.com/in/aaron-amuchastegui-29247512/ (LinkedIn) https://hibandigital.com/ (Real Estate Rockstars) Connect with Roland and Ryan:Send in your questions through: https://businesslunchpodcast.com/ask/ (https://businesslunchpodcast.com/ask/) Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasier (https://www.youtube.com/c/BusinessLunchWithRolandFrasier)
OUR PARTNERS:Get Belay's new book 'Delegate To Elevate' for free by texting LUNCH to 55123 https://yourzerodownbook.com/ (Get my book, Zero Down, FREE) https://businesslunchpodcast.com/epic (Join Roland's next EPIC Training) https://scalable.co/ (Get your free Scalability Score)
Thank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and make sure to leave a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
On this episode, Roland covers the exact process he uses to acquire equity in companies. Please consult tax and finance professionals before making any decisions.
Connect with Business Lunch Podcast: Send in your questions through: https://businesslunchpodcast.com/ask/ (https://businesslunchpodcast.com/ask/) Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasier (https://www.youtube.com/c/BusinessLunchWithRolandFrasier)
OUR PARTNERS:Get Belay's new book 'Delegate To Elevate' for free by texting LUNCH to 55123 https://yourzerodownbook.com/ (Get my book, Zero Down, FREE) https://businesslunchpodcast.com/epic (Join Roland's next EPIC Training) https://scalable.co/ (Get your free Scalability Score)
Thank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and make sure to leave a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Most entrepreneurs and business owners hire the expertise of marketing agencies to reach their target audience and clients. But would you take back the marketing powers into your own hands when you have the help of a company that does exactly this job?
Aleric Heck, Founder and CEO of AdOutreach, joins us as he talks about how he and his team help businesses become independent on their targeting campaigns through YouTube ads and video marketing. How does it work? Whatâs the magic behind it that makes it standout among other social media platforms? What is Alericâs omnipresent retargeting campaign all about?
If youâre thinking of scaling your business with YouTube ads, video marketing, and omnipresent retargeting, this episode is perfect for you. Resources: AdOutreach website: https://www.adoutreach.com/ (https://www.adoutreach.com/) Book a strategy call with Aleric Heck: https://www.adoutreach.com/apply (https://www.adoutreach.com/apply) Visit Aleric Heck on Youtube: https://www.youtube.com/c/AlericHeckYT (https://www.youtube.com/c/AlericHeckYT)
Connect with Business Lunch Podcast: Send in your questions through: https://businesslunchpodcast.com/ask/ (https://businesslunchpodcast.com/ask/) Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasier (https://www.youtube.com/c/BusinessLunchWithRolandFrasier)
OUR PARTNERS:Get Belay's new book 'Delegate To Elevate' for free by texting LUNCH to 55123 https://yourzerodownbook.com/ (Get my book, Zero Down, FREE) https://businesslunchpodcast.com/epic (Join Roland's next EPIC Training) https://scalable.co/ (Get your free Scalability Score)
Thank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and make sure to leave a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Can we take anything away from Drake's recent winning and losing of $30 million on an online gambling website? Listen in to this episode to hear Roland and Ryan's take on the megastar's recent escapade! Connect with Business Lunch Podcast:Send in your questions through: https://businesslunchpodcast.com/ask/ (https://businesslunchpodcast.com/ask/) Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasier (https://www.youtube.com/c/BusinessLunchWithRolandFrasier)
OUR PARTNERS:Get Belay's new book 'Delegate To Elevate' for free by texting LUNCH to 55123 https://yourzerodownbook.com/ (Get my book, Zero Down, FREE) https://businesslunchpodcast.com/epic (Join Roland's next EPIC Training) https://scalable.co/ (Get your free Scalability Score)
Thank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and make sure to leave a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Here's a sneak-peek from Roland's recent EPIC Challenge where he covers the different types of equity agreements that you can utilize when getting ownership in a company. Resources:https://businesslunchpodcast.com/epic (Learn more and join the EPIC Challenge here):
Connect with Business Lunch Podcast:Send in your questions through: https://businesslunchpodcast.com/ask/ (https://businesslunchpodcast.com/ask/) Follow us on YouTube: https://www.youtube.com/c/BusinessLunchWithRolandFrasier (https://www.youtube.com/c/BusinessLunchWithRolandFrasier)
Thank you for joining us this week! Want more insider knowledge from successful entrepreneurs? Subscribe to the Business Lunch Podcast! If you enjoy listening to this jam-packed episode, connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and make sure to leave a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Listen in as Roland and Ryan discuss more learnings from the recent Elon Musk-Twitter Saga! OUR PARTNERS: Get Belay's new book 'Delegate To Elevate' for free by texting LUNCH to 55123 https://yourzerodownbook.com (Get my book, Zero Down, FREE) https://businesslunchpodcast.com/epic (Join Roland's next EPIC Training) https://scalable.co/ (Get your free Scalability Score)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
On this episode Roland shares how you can start acquiring equity in a company - with zero cash out of pocket. Roland covers some of the basics as well as a few pitfalls that you can look out for when acquiring interest in a company. He also shares some of his advanced tactics that you can use to start taking advantage of this strategy. OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
What does it mean to be financially comfortable, and how does it differ from being wealthy?
On todayâs episode, hosts Ryan and Roland share their thoughts on money and the meaning of real wealth. The conversation takes inspiration from a recent Charles Schwab survey, which challenged the participants by asking whether it is possible to put a dollar amount on what it means to be wealthy? Some might be surprised by numbers revealed in this research, and some may not. But in both cases - they will certainly make you think.
This discussion might help us in trying to understand when do people begin to feel theyâve accomplished what they set out to accomplish. What more do we need to feel secure? Do we feel grateful for what we already achieved? In the end, what is wealth? What does leading a wealthy life really mean for you? After all, if you only measure it by money, it will always change, and it might make you forget to invest in other aspects of your life.Â
IN THIS EPISODE YOUâLL LEARN: What is the difference between being wealthy and financially comfortable? What does the survey from Charles Shwab reveal about net worth? How does focusing on earning differ from focusing on your net worth? How to use these types of studies to realign your goals.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE). https://www.warroommastermind.com/scaleexitseptember/ (War Room)
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Did you know considering the selling factor for your business is something you should always keep in mind? On todayâs episode, host Roland Frasier speaks with guest Mark Daoust who shares the secrets you need to ensure your business thrives to its potential. As a business broker and founder of Quiet Light, Mark has had personal experience of brokering billions of dollars of acquisitions and mentions the importance of honesty when doing deals. Mark talks about how businesses today can improve their valuation and a big mistake that business owners make by viewing their business simply in terms of cash flow. His philosophy is that your business is an asset, and growth and profitability can improve your businessesâ valuation. He also shares some things that can be done to enrich your business to its best state before considering selling it. Listen in to discover how you can avoid underestimating your business asset with or without a business broker, and why the guidance may be worth it. IN THIS EPISODE YOUâLL LEARN: Why you need to start viewing your business as an asset for future revenue instead of focusing on cash-based accounting. How a broker can help you calculate working capital. At what point do you absolutely need a business broker? The difference between an M&A attorney and an investment bank advisor - does it matter in the face of brokerage companies like Quiet Light? How to assess and add value to your company before contacting a broker What quality of earnings is and why it matters
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://quietlight.com/ (Quiet Light Brokerage) https://quietlight.com/learn/podcast/ (The Quiet Light Podcast) https://www.amazon.com/Buy-Then-Build-Acquisition-Entrepreneurs/dp/1544501137/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr= (Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game) https://www.amazon.com/EXITPreneurs-Playbook-Business-Reverse-Engineering/dp/1544522223 (The EXITPreneur's Playbook: How to Sell Your Online Business for Top Dollar by Reverse Engineering Your Pathway to Success.)Â
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Are you aware of every single off-invoice cost thatâs eating away at your margins? Most people arenât. There are a lot of ways to incentivize sales. But so often we get careless and have no idea just how much weâre actually spendingâand how much weâre putting in our pocket. On todayâs episode, host Roland Frasier walks us through a whole list of purchase incentives that might seem insignificant but, when added up, can affect your margins in a big way. Things like affiliate programs, free shipping, satisfaction guarantees, incentives for your sales team, discount-stacking and more. Incentives arenât a bad thing. You just need to make sure you know how much theyâre costing youâso you can make necessary adjustments. Listen in to learn how to eliminate hidden costs and put more money in your pocketâeven with inflation rates on the rise. IN THIS EPISODE YOUâLL LEARN: Which incentives are worth the money and which arenât How to keep people from discount-stacking so you donât lose money Ways to rethink your value ladder without losing customers How to appeal to quantity-sensitive, quality-sensitive, and price-sensitive customers
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Is 2022 the new 2008, or are things different this time around? Two business partners sit down for a healthy debate. On todayâs episode, co-hosts Roland Frasier and Ryan Deiss share their differing perspectives on where our economy is headed in the near future. Ryan goes first with his tongue-in-cheek doomsday spiel of âour entire economy is collapsing; the stock market is in free fall; all crypto is basically worthless; and God help you if you bought NFTs.â Then Roland comes in to calm Ryan down, with his assessment of the key differences between 2008-2009 and right now. He explains the perfect storm of events that got us to where we areâand what entrepreneurs need to do to ride out that storm. Will his experience and wisdom be enough to convince Ryan that the glass is indeed half full?Â
Listen in to find outâand to get some tips for preparing your business for what lies ahead.Â
IN THIS EPISODE YOUâLL LEARN: The single biggest difference between 2008 and today (and why itâs good news) Why this is NOT a good time to jump out of the market How to stay calm and capitalize on your competitorsâ fears Why you should double down on acquiring and/or creating your own media right now Â
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://businesslunchpodcast.com/podcast-episodes/the-7-levels-of-scale-acquiring-businesses-for-growth/ (Episode 324: Acquiring Businesses for Growth) https://businesslunchpodcast.com/podcast-episodes/mergers-and-acquisitions-the-3-best-businesses-to-buy-when-getting-started/ (Episode 319: 3 Best Businesses to Buy When Getting Started) https://scalable.co/ (Working Above the Business) https://www.digitalmarketer.com/lp/hom-bootcamp/?_ga=2.117966089.1226378811.1652990669-696528672.1646161908 (DMâs Head of Marketing Bootcamp) https://scalable.co/epic-challenge/ (EPIC challenge)
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Ha
There are a few billion options out there when youâre looking to acquire media, so how do you know which ones will be worth the investment? On todayâs episode, host Roland Frasier sits down to chat with Bjorn âBeezâ Hendricks, founder of the https://the-business-builders-institute.mykajabi.com/ (Business Builders Institute), to talk about buying social media properties as a way to grow your business. Beez had been acquiring businesses for a while, then took Rolandâs EPIC Challenge, which he credits for his recent success. How does Beez identify media heâd like to acquire? He acquired a marketing firm first, and they reach out to influencers. They have a proven methodology for evaluating the influencersâ engagement, numbers, and the authenticity of their audience, and approach them from there. Beez has acquired 18 properties on his own so far and 20+ with his community. Listen in for some helpful strategies for finding and acquiring media that will help you build your brand. IN THIS EPISODE YOUâLL LEARN: Why the iOS 14 privacy updates made social media buying even more important  How Beez and his team work with brokers when acquiring media Why you might want to acquire a Slack or a Discord group How (and why) to focus on TikTok without neglecting YouTube*-
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.linkedin.com/in/bjornhendricks/ (Connect with Beez on LinkedIn) https://www.instagram.com/businessbuilderbeez/ (Follow Beez on IG) https://the-business-builders-institute.mykajabi.com/ (The Business Builders Institute) https://socialblade.com/ (Social Blade) https://phlanx.com/ (Phlanx) http://slack.com (Slack) https://www.mightynetworks.com/ (Mighty Networks) https://web.telegram.org (Telegram) https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194/ref=sr_1_1?keywords=rich+dad+poor+dad&qid=1652974899&s=books&sprefix=rich+dad%2Cstripbooks%2C95&sr=1-1 (Rich Dad, Poor Dad) https://www.amazon.com/Barbarians-Gate-Fall-RJR-Nabisco/dp/0061655554/ref=sr_1_1?crid=12CAL5RS3214N&keywords=Barbarians+at+the+gate&qid=1652974847&s=books&sprefix=barbarians+at+the+gate%2Cstripbooks%2C162&sr=1-1 (Barbarians at the Gate)
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Is it possible to net the same amount and make our customers happy when everything costs more? On todayâs episode, host Roland Frasier tackles inflation head-on. You canât just sit back and wait for inflation to ease up, he says, because there are just no guarantees right now. Everything we wantâfrom simple things to big thingsâcosts more. A lot more. Our buying is down $84k per $1M at the moment. Thatâs a pretty big deal. So what are we going to do about it? How will we adjust our business to find free money? How do we net the same amount after inflation? Are there any opportunities to increase our net? How can we optimize your pricing strategies? There are several ways to counter inflation, Roland says, but pricing is by far the fastest, most effective way to increase profits. It passes everything to the bottom line. Listen in for some simple and not-too-painful ways you can shake up your pricing right now to stay ahead of inflation. IN THIS EPISODE YOUâLL LEARN: What the Great Resignation and subsequent wage increase mean for your business Why you need to calculate your current profit margin and TTMÂ The biggest pricing mistake entrepreneurs make when times are tight Which promotions help your bottom line (and which ones hurt it)Â
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
The inflation rate is the highest itâs been in 40 years. Itâs absolutely going to affect your business, but you can make adjustments that lessen the impact. On todayâs episode, co-hosts Roland Frasier and Ryan Deiss put their heads together and âfix inflationâ once and for all. Okay, not quite, but Roland does have five very practical and innovative ways you can keep your business growingâand your margins highâas inflation rates continue to rise. The first thing you can do is optimize your pricing strategies. Ryan admits to freaking out whenever they raise prices on any of their products/services, but Roland is the voice of reason, explaining why itâs okay and how to do it right. Youâll want to take notes during this value-packed episode. Roland believes inflation will eventually come back down as things stabilize, but right now you have to take action if you want to stay in business. Listen in for five things you can do to help your business stay ahead of inflation, no matter how fast it climbs. IN THIS EPISODE YOUâLL LEARN: The only reason it might be smart to lower your prices right now Why you need to restructure your lowest margin customers and products (and how) Tips for creating profit-optimized offers How to recapture value through vertical integration
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
One of the keys to building true wealth, and not just income, is to differentiate yourself and your business from everybody else out there. On todayâs episode, host Roland Frasier talks about the importance of setting yourself apart from the crowd and setting your business up like a private equity fund. As other people come to you for advice, what are the patterns you see? What is your specific set of skills and how can you leverage and optimize that so that youâre not just bringing in more money, youâre building up equity and increasing your wealth exponentially? He gives a ton of examples of cash alternatives you can provide in exchange for equity and shares personal stories of acquiring millions of dollars in this shrewd and brilliant way.
Listen in for some great tips on differentiating yourself so you can build wealth through equity. IN THIS EPISODE YOUâLL LEARN: Why Roland takes care of people first, asks for equity later Why most companies that are raising money want to give it away 10+ cash alternatives you can provide in exchange for equity What to write in your LOI (letter of intent) to a company youâre interested inÂ
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
The optimal-hours-in-a-work-week debate is neverending. Four hours a week? Four hundred hours a week? Somewhere in between? On todayâs episode, co-hosts Roland Frasier and Ryan Deiss sit down to solve the optimal work week puzzle once and for all. Okay, not really, since the two of them donât even agree. But thatâs not the point. Doing what works best for you is. For Ryan personally, he wants to get more intentional about the work heâs doing, what categories that work fits in, and how many hours heâs spending on each category. He has found that, past a certain point, working more hours results in diminishing returns. Over the past few months, his personal and professional goals have gotten out of alignment, and thatâs not acceptable to him, so heâs making some big changes.
Listen in for helpful tips and actionable steps you can take to make sure your work hours line up with what you value most.Â
IN THIS EPISODE YOUâLL LEARN: What Ryan writes in his âwork diaryâ and why The 4 categories of work and which ones you want to optimize for How to keep meeting-creep from overtaking your calendar Why you should limit your hours of flow-state work (even though itâs counterintuitive)
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training) Optimize Your Website with Conversion Fanatics Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://business-lunch.captivate.fm/conversion-fanatics (Conversion Fanatics) Get 3% Cash Back on Your Digital Advertising! The Highest Cash Back Card For Your Digital Ad Spend. Made By Advertisers. https://business-lunch.captivate.fm/adcard (Ad Card)
Have you ever had someone tell you, âIâd love to pick your brain,â and you spend valuable time giving them free advice which they ultimately ignore? On todayâs episode, host Roland Frasier talks about why heâs done handing out his wisdom for free. Itâs not because heâs greedy or snobby. Itâs because heâs shrewd and itâs better for the other person in the long run as well. Heâs learned from experience that humans rarely follow throughâunless they have skin (i.e., money) in the game. He did 42 four-hour consults in 2020 for $25k each. Not a bad deal, but he has no plans to become a consultant. âNo matter how high your hourly price,â he says, âitâs still dollars for hours. Youâre still a dancing bear.â No, heâs doing it because he wants equity in deals. And heâs been racking up that equity as well. Listen in to find out how you can increase your profits without giving up your time. IN THIS EPISODE YOUâLL LEARN: Whatâs included in the automated text Roland sends to anyone asking for advice Why Roland raised his consult fee from $18k to $25k How you can elevate your credibility which leads to more equity deals What barbell investing is and why Roland is a fan
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://scalable.co/epic-challenge/ (EPIC Challenge) https://www.amazon.com/Antifragile-Things-That-Disorder-Incerto/dp/0812979680/ref=sr_1_1?keywords=anti+fragile+book&qid=1651699366&s=books&sprefix=Anti+fragil%2Cstripbooks%2C85&sr=1-1 (Antifragile)Â
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
You start building a business for a very specific purpose, but when you shift into growth mode, you may have to switch psychological gears to get where you want to go. On todayâs episode, host Roland Frasier interviews his good friend Jonathan Cronstedt, President of https://kajabi.com/ (Kajabi), a business valued at $2 billion. This conversation took place at a recent https://www.warroommastermind.com/ (War Room Mastermind), which members pay $35k/year for, so youâre getting a valuable inside look. Jonathan was actually the CEO of DigitalMarketer for a bit in 2013, then moved on to a few other companies before landing at Kajabi. When he came on board, they had 30 employees and $6 million in annual recurring revenue. Now theyâre at 400 employees and a 9-figure ARR. He talks openly and honestly about the things they did right (and wrong) as they built Kajabi into the billion dollar business it is today. Listen in for some actionable tips and strategies for growing your business in big ways. IN THIS EPISODE YOUâLL LEARN: What âliving breathingâ tool the Kajabi team uses as much as their iPhones Why (and how) to be proactive instead of reactive with your hiring What you should be writing on LinkedIn every single day Why itâs so important to recognize and celebrate success within your communityÂ
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://kajabi.com/?utm_source=google&utm_medium=paid-search&utm_campaign=all_search_brand_na_branded&utm_term=kajabi&utm_content=responsive_control&g_network=g&g_adid=582267561029&g_keyword=kajabi&kw=kajabi&g_adtype=search&g_adgroupid=80766498220&g_keywordid=aud-849830671094:kwd-315594571635&cpn=6977013582&g_campaign=Brand-Search-All-NA-Branded&g_campaignid=6977013582&g_acctid=426-534-7195&utm_term=kajabi&utm_campaign=Kajabi+-+Brand+North+America&utm_source=adwords&utm_medium=ppc&hsa_acc=4265347195&hsa_cam=6977013582&hsa_grp=80766498220&hsa_ad=582267561029&hsa_src=g&hsa_tgt=aud-849830671094:kwd-315594571635&hsa_kw=kajabi&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQjwma6TBhDIARIsAOKuANxmA2V-f3r6P2-G1rrZvx-NaRYKDNfRXKLJIK8cNywNRKry0qmbggkaAqWDEALw_wcB (Kajabi) https://www.linkedin.com/in/cronstedt/ (Jonathan on LinkedIn) https://www.warroommastermind.com/ (War Room Mastermind)
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Optimize Your Website with Conversion Fanatics Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://business-lunch.captivate.fm/conversion-fanatics (Conversion Fanatics) Get 3% Cash Back on Your Digital Advertising! The Highest Cash Back Card For Your Digital Ad Spend. Made By Advertisers. https://business-lunch.captivate.fm/adcard (Ad Card) Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
What is the ONE big thing you need in order to keep up with an ever-changing world so you donât lose customers to your competitors? On todayâs snackable episode, host Roland Frasier continues a two-part series on one of his favorite topics: creativity. There are a million reasons why creativity is an invaluable trait to have as an entrepreneur, but one of those reasons has risen to the top of the list in 2022. You need creativity to keep up with a worldâand a marketâthatâs changing almost faster than we can come up with ideas. If you canât creatively adapt to your customerâs needs, someone else will. In this short but powerful episode, Roland talks about being creative in all areas of your businessâyour finances, your people, your operations, your sales. He even shares ways you can get creative with your creative. Listen in for some easy-to-implement ideas that will give you a competitive edge in todayâs environment. IN THIS EPISODE YOUâLL LEARN: How to creatively acquire assets your business needs without using any of its funds Ways to apply a scientific/creative hybrid to your advertising Creative ideas for reducing waste and eliminating constraints in your operations Why you should embrace change and challenges instead of trying to avoid them
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.rolandfrasier.com/ (RolandFrasier.com)
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
What if you could connect with your audience through powerful messaging turned into a merch line theyâd pay a premium to wear? On todayâs episode, host Roland Frasier sits down with Victor PeĂąa, founder of https://omniprintonline.com/ (OmniPrint International), a company that empowers business owners globally to thrive with print on demand. OmniPrint manufactures print-on-demand machines and sells them to influencers and ecommerce businesses, many of whom make $30-$40k/month selling merch. He says these people are super creative and have a keen eye. Now that everything is digital, they can just put an image out there and see if people want to buy it on apparel. No inventory required. Itâs not printed until itâs purchased. Listen in to find out if print-on-demand is right for you and your business. IN THIS EPISODE YOUâLL LEARN: Who makes up the bulk of OmniPrintâs clients (and what makes an ideal client) How much volume you should be doing before you invest in a print-on-demand machine How to determine which designs are selling best online Why Victor is looking at acquisitions to expand his businessÂ
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.youtube.com/c/OmniPrintInternational (OmniPrint International on YouTube) https://omniprintonline.com/ (OmniPrintOnline.com) (FREE guides) https://www.instagram.com/victor_h_pena/ (Follow Victor on IG) https://www.instagram.com/omniprintinternational/ (Follow OmniPrint on IG)
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Optimize Your Website with Conversion Fanatics Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://business-lunch.captivate.fm/conversion-fanatics (Conversion Fanatics) Get 3% Cash Back on Your Digital Advertising! The Highest Cash Back Card For Your Digital Ad Spend. Made By Advertisers. https://business-lunch.captivate.fm/adcard (Ad Card) Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
We all have this quality inside of us. We just need to prioritize it and nurture it, so our business can grow and thrive. On todayâs episode, host Roland Frasier is talking about something heâs super passionate about: creativity. Itâs tempting, as an entrepreneur, to think that creativity isnât as important as other more analytical traits. But it is. When you tap into your creative side, you become aware of the traditional solutions being offered in any business situation, but you have access to areas of your mind that will allow you to approach those situations in new and different ways. Creativity leads to improvement, innovation, and evolutionâand makes the world a better place.Â
Listen in for some really cool ideas for encouraging and increasing your creativityâin business and in life.
IN THIS EPISODE YOUâLL LEARN: Why identifying your origin story is so important What it means to have a âbeginnerâs mindâ and why it matters Unexpected benefits of being creative in business How employing a diverse workforce can foster creativity
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.rolandfrasier.com/ (RolandFrasier.com) https://www.influex.com/ (Influex.com) https://www.amazon.com/s?k=Edward+de+bono&i=stripbooks&crid=1D3YHVSUJQ4QJ&sprefix=edward+de+bono%2Cstripbooks%2C98&ref=nb_sb_noss_1 (books on creativity by Edward de Bono)
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Why leave money on the table when you could literally double your take-home pay with some simple, but powerful, tweaks to your business? On todayâs episode, host Roland Frasier walks us through a number of accelerator tools you can use to leverage sales for profitability in your business without working harder or launching new products. Everything you need is right there in front of youâyou just have to get creative. And you donât even have to do that, because Roland has done it all for you. He shares actionable strategies for getting more bankable profits, increasing your profit margins, and creating true transferable value. Youâll learn about adding paid channels, acquiring customers in bulk, vertical and horizontal integration, expanding your value chain, and so much more.Â
Listen in as Roland shares practical tips from decades of expertise in leveraging sales for profitability.
IN THIS EPISODE YOUâLL LEARN: Everything you need to know about SPV, KPI, CAC, DPL, COI, and OPP How to increase transaction size and frequency of sales Why (and how) to add a channel partner Why you need a value ladder and not just a high-ticket offerÂ
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.similarweb.com/ (similarweb.com)
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode: Get 3% Cash Back on Your Digital Advertising! The Highest Cash Back Card For Your Digital Ad Spend. Made By Advertisers. https://business-lunch.captivate.fm/adcard (Ad Card) Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training) Optimize Your Website with Conversion Fanatics Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://business-lunch.captivate.fm/conversion-fanatics (Conversion Fanatics)
Yes, new privacy laws are making it harder to target in your digital marketing, but a shift in focus will keep you ahead of the game.  On todayâs episode, host Roland Frasier concludes a two-part series where he answers some FAQs about leveraging online marketing to grow your business. Targeting your ideal audience is definitely a challenge right now, but there are a lot of smart people figuring it out and sharing what theyâve learned. How effectively we can target moving forward is still anyoneâs guess, but we do know we need to shift our thinking to well-crafted messaging and collecting first-party data. Roland shares some things that have been working lately in several of his companies (one of which is http://digitalmarketer.com/ (DigitalMarketer)) that you can use in your business as well. Listen in for some hacks, shortcuts, and solid practical advice for navigating the digital marketing space going forward.
IN THIS EPISODE YOUâLL LEARN: How to use first party data to retarget potential customers on third party platforms Tips for keeping customers in your fold and sending them offers that matter  2 hacks to boost your SEO ranking faster Why you should consider acquiring a ranked website (and why itâs easier than you think)Â
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.digitalmarketer.com/ (DigitalMarketer.com) https://www.semrush.com/ (Semrush) (SEO/marketing tool) https://ahrefs.com/ (Ahrefs) (SEO/marketing tool) https://answerthepublic.com/ (answerthepublic.com) https://ads.google.com/intl/en_us/getstarted/?subid=us-en-ha-awa-bk-c-ccb!o3~Cj0KCQjwjN-SBhCkARIsACsrBz4GrkmT-9nQW9gcyHEOhn3VQ-p5gAKVt3_GsKNwNPSIG9PrIhNxM58aAjNdEALw_wcB~76351050606~kwd-12340353~6466339383~562478876629&gclid=Cj0KCQjwjN-SBhCkARIsACsrBz4GrkmT-9nQW9gcyHEOhn3VQ-p5gAKVt3_GsKNwNPSIG9PrIhNxM58aAjNdEALw_wcB&gclsrc=aw.ds (Google Ads)
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
The world of marketing is in constant flux. What do you need to know about advertising and branding in todayâs ever-changing environment?  On todayâs snackable episode, host Roland Frasier is getting back to basics and sharing how you can help your business grow using digital marketing. Roland, along with his business partners, actually owns a company called https://www.digitalmarketer.com/ (DigitalMarketer) that does exactly that. Drawing on years of experience, he answers frequently-asked questions like: How does consistent branding help your business? How does customer interaction help grow your reach? How does online marketing compare to traditional marketing? He also shares helpful definitions and examples of calls to action, direct response marketing, customer loyalty, and brand equity.
Listen in for a quick and practical mini-course on digital and traditional marketing.
IN THIS EPISODE YOUâLL LEARN: Why you need both direct response and branded marketing How audience engagement influences social media algorithms Why you might want to consider acquiring brands that go out of business Which is more affordable: traditional or online marketingÂ
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.digitalmarketer.com/ (DigitalMarketer.com)
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training) Get 3% Cash Back on Your Digital Advertising! The Highest Cash Back Card For Your Digital Ad Spend. Made By Advertisers. https://business-lunch.captivate.fm/adcard (Ad Card)
When does it make sense for you to invest and own media? Always. And you donât have to be a billionaire to do it. On todayâs episode of Business Lunch, âThe Selfish Edition,â co-hosts Roland Frasier and Ryan Deiss discuss some topics that are very near and dear to their hearts. Things like acquiring media, saying yes (and no) to opportunities, and creating new projects and ideas youâre really passionate about. They recently spent a few days together at Rolandâs home in SoCal, got âa yearâs worth of work done,â and went their separate ways on absolute fire. They share some new things theyâve got brewingâand their energy and excitement are contagious. Also, they canât say for sure, but based on recent events, it seems like Elon Musk might have secretly taken Rolandâs https://scalable.co/epic-challenge/ (EPIC challenge). (Thatâs TBD.)
Listen in for some great ideas from Roland, Ryan, and Elon for acquiring media and going for what you want in business and in life.
IN THIS EPISODE YOUâLL LEARN: Why buying platform-dependent media is still worth the risk Ways to convert traffic from a social media platform to your owned media A helpful framework to use when considering business opportunities An easier way for a people-pleaser to say no
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://scalable.co/epic-challenge/ (EPIC Challenge) http://scalable.co/sevenlevels (The 7 Levels of Scale)
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode: Get 3% Cash Back on Your Digital Advertising! The Highest Cash Back Card For Your Digital Ad Spend. Made By Advertisers. https://business-lunch.captivate.fm/adcard (Ad Card) Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training) Optimize Your Website with Conversion Fanatics Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://business-lunch.captivate.fm/conversion-fanatics (Conversion Fanatics)
The 10-year business plan is a relic of the pastâeven a 3-year plan is too long. So is creating a business plan even worth the trouble? On todayâs episode, host Roland Frasier answers that question with an unequivocal YES. You absolutely need a business planâand for reasons you may not have thought of. A business plan done right can help you understand your business so much better, which will help you set goals wisely and achieve them on time. A good business plan is both interactive and dynamic, and it requires quarterly analysis, feedback, and modification in order to actually be effective. A good business plan can be used for recruiting, retention, value proposition, finding investors, getting capital, and so much more.
Listen in for some expert advice on creating a business plan that sets you apartâand sets you up for success.Â
IN THIS EPISODE YOUâLL LEARN: The best timeline for a business plan, how to break it down, and how often to review it Tips for using your business plan to create a unique value proposition Ways to use your business plan as a sales, recruiting, and retention tool How to use your business plan to attract future buyers when youâre ready to exit
OUR PARTNERS: https://businesslunchpodcast.com/score (Get your companyâs free Scalability Score) https://businesslunchpodcast.com/epic (Join Rolandâs next LIVE training on acquiring businesses.) https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode: Get 3% Cash Back on Your Digital Advertising! The Highest Cash Back Card For Your Digital Ad Spend. Made By Advertisers. https://business-lunch.captivate.fm/adcard (Ad Card) Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training) Optimize Your Website with Conversion Fanatics Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://business-lunch.captivate.fm/conversion-fanatics (Conversion Fanatics)
Franchises can be a wonderful opportunity, but there are a few key things you need to know before you invest. On todayâs episode, host Roland Frasier walks us through the pros and cons of investing in a franchise and lists helpful questions to ask before you take the leap. Then he lays out a step-by-step research checklist to help you pick the franchise that will work best for you. Some of his tips include: attending a trade show, interviewing both happy and unhappy franchisees, talking to competitors, checking out trends, analyzing franchise disclosure documents, and hiring an attorney.
Bottom line: donât invest in a franchise without listening to this episode first.Â
IN THIS EPISODE YOUâLL LEARN: How much money youâll need to invest in a franchise upfront What questions to ask a franchisor before you buy Which (and how many) franchisees to interview (and what to ask them) What you need to know about franchise agreementsÂ
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Imagine the possibilities if you not only owned your company, but you owned all the companies your company outsources to. On todayâs episode, host Roland Frasier sits down with TK Stratton, founder of Kinella Capital, to talk about his entrepreneurial journey. TKâs company buys multi-family properties, does value adds, and resells them. Previously, TK was outsourcing all the work on the properties to contractors. But he credits Roland for teaching him all the strategies he needed to know to acquire these companies insteadâmany of them for no money out of pocket. Now, everything is an inside job. And every expense on one of his properties becomes an investment in his own companies, which increases their value. Expenses turn into assets like magic.
Listen in to hear how he works this magic and why he thinks anybody can do what he does.
IN THIS EPISODE YOUâLL LEARN: How to get a bank to believe in you enough to lend you money How to convince a seller that a no-money-out-of-pocket deal is a win-win Why TK doesnât think any of us were meant to retire How to take the emotion out of selling your company
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: email TK: tk@kinellacapital.comÂ
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Optimize Your Website with Conversion Fanatics Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://business-lunch.captivate.fm/conversion-fanatics (Conversion Fanatics) Get 3% Cash Back on Your Digital Advertising! The Highest Cash Back Card For Your Digital Ad Spend. Made By Advertisers. https://business-lunch.captivate.fm/adcard (Ad Card) Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Could you use some freakishly effective marketing hacks that are easy to use and have been proven to work? We thought so.  On todayâs episode, host Roland Frasier shares 10 simple ways you can make more money on the products and services youâre selling just by making a few small tweaks. Want a sneak peek? Hack #2: friendly forms. âFriendly forms boost conversion,â Roland says. âDonât ask for too much information. At the very beginning, keep your forms lean and simple, and watch your conversions go up.â And Hack #6: use UGC (user-generated content) photos to bump conversion. When you show photos of happy people using your product or service, itâs social proof. It helps other customers know, like, and trust you.  Listen in for more details about these 2 hacks and 8 more.  IN THIS EPISODE YOUâLL LEARN: How to leverage affiliated products and strategic partnerships to increase AOV Why Google outperformed Yahoo and how you can copy their method Which marketing strategy is particularly effective with abandoned cart recovery How to maintain consistency between the look/feel/messaging of your ad and landing page
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
You canât always avoid a business breakup, but if you set things up right at the beginning, you can part on good terms.  On todayâs episodeââThe Business Breakup Specialââco-hosts Roland Frasier and Ryan Deiss have a candid conversation about partnerships gone bad. They share two real-life examples that happened recentlyâone where they got broken up with and one where they did the breaking up. You canât let the fear of failure keep you from partnering with other people, Roland says. âThings arenât always going to work out, and that's okay. If youâre not trying and failing, then youâre not trying enough, and youâre definitely leaving a lot on the table.â Partnerships will get you farther fasterâif you do it the right way.  Listen in for some valuable dos and donâts when it comes to teaming up with other people in business.  IN THIS EPISODE YOUâLL LEARN: How to set up a path for a graceful exit from the very beginning What every written partnership agreement should include Productive ways to respond when someone breaks up with you (in business) How to maintain control over your intellectual property in a joint venture
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://scalable.co/ (Scalable.co)Â (thatâs CO, not COM)
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Optimize Your Website with Conversion Fanatics Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://business-lunch.captivate.fm/conversion-fanatics (Conversion Fanatics) Get 3% Cash Back on Your Digital Advertising! The Highest Cash Back Card For Your Digital Ad Spend. Made By Advertisers. https://business-lunch.captivate.fm/adcard (Ad Card) Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
How could you leverage a pivot in your business to make more money, get yourself out of a challenge, or move toward a better opportunity? On todayâs episode, host Roland Frasier shares 10 major pivots you might want to consider for your business in the near future. What are some different directions you could take your business that could be more profitable or achieve some other objective? Maybe you want to be more environmentally conscious or build a better culture. Maybe you want more sales, at the expense of profits, because you want to grow your business now and worry about revenue later. There are hundreds of reasons to pivot. Whatever yours is, Roland has a solution.  Listen in as he shares 10 different ways to pivot your business and offers valuable tips on getting started in a new direction.  IN THIS EPISODE YOUâLL LEARN: How acquiring a business or media can help you pull off a zoom-in pivot Why a change in Googleâs search algorithm might necessitate a channel pivot How to figure out how your customersâ needs have changed and pivot accordingly When, why, and how to run your business through a 10-pivot analysisÂ
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
No cash out of pocket deals arenât the same thing as no money down, and they can be win-win deals for both the buyer and seller.
On todayâs episode, host Roland Frasier talks about how to think like an EPIC investor. Some people think thereâs always a loser when you do a deal, but Roland doesnât agree. He has a philosophy of collaboration and what he calls a fairness zone. He believes itâs possible for both parties to walk away with a situation and a deal theyâre happy with. In a no money down deal, the seller leaves the closing with nothing to show for it. With no cash out of pocket, theyâre getting money; it just doesnât come from your personal bank account. EPIC investing is all about ethical deals, creative solutions, and building wealth.
Listen in as Roland shares his step-by-step process of acquiring a business with zero cash.
IN THIS EPISODE YOUâLL LEARN:
- What the acronym EPIC stands for (and why)
- How to negotiate for what you want in an ethical way
- 30 referral sources when youâre looking to acquire
- Creative alternatives to paying cash
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- EPIC Challenge
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Ger a free funnel audit from Growrev
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
No cash out of pocket deals arenât the same thing as no money down, and they can be win-win deals for both the buyer and seller.  On todayâs episode, host Roland Frasier talks about how to think like an https://scalable.co/epic-challenge/ (EPIC) investor. Some people think thereâs always a loser when you do a deal, but Roland doesnât agree. He has a philosophy of collaboration and what he calls a fairness zone. He believes itâs possible for both parties to walk away with a situation and a deal theyâre happy with. In a no money down deal, the seller leaves the closing with nothing to show for it. With no cash out of pocket, theyâre getting money; it just doesnât come from your personal bank account. EPIC investing is all about ethical deals, creative solutions, and building wealth.  Listen in as Roland shares his step-by-step process of acquiring a business with zero cash.  IN THIS EPISODE YOUâLL LEARN: What the acronym EPIC stands for (and why) How to negotiate for what you want in an ethical way 30 referral sources when youâre looking to acquire Creative alternatives to paying cash
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://scalable.co/epic-challenge/ (EPIC Challenge)
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) Ger a free funnel audit from https://getmyfreeaudit.com/audit (Growrev) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Optimize Your Website with Conversion Fanatics Put A Creative Team Of Fanatical Split-Testers To Work On Your Site! https://business-lunch.captivate.fm/conversion-fanatics (Conversion Fanatics) Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training) Get 3% Cash Back on Your Digital Advertising! The Highest Cash Back Card For Your Digital Ad Spend. Made By Advertisers. https://business-lunch.captivate.fm/adcard (Ad Card)
When you put yourself out there online, the haters are going to find you. How do you keep them from getting under your skin?  In todayâs episode, host Roland Frasier shares honestly about some recent critical feedback heâs received on his paid ads online. If this were constructive criticism, that would be one thing. But some of it has been hateful and hurtful commentsâabout his intelligence, his motives, and even his facial features. Thereâs never success without criticism. Roland encourages you to understand that this hate has nothing to do with you and everything to do with the hater. Theyâre either angry or jealous or insecure or just having a really bad day. You canât let them stop you from doing what you were put on earth to do.  Listen in to get some helpful advice about dealing with hateful critics in a healthy way.  IN THIS EPISODE YOUâLL LEARN: Mindset shifts that will give you much-needed perspective How to not take the hate personally when thatâs all you know to do  Creative (and funny) ways to deflect criticism and hateful comments 3 things to always keep in the front of your mind
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
When you put yourself out there online, the haters are going to find you. How do you keep them from getting under your skin?
In todayâs episode, host Roland Frasier shares honestly about some recent critical feedback heâs received on his paid ads online. If this were constructive criticism, that would be one thing. But some of it has been hateful and hurtful commentsâabout his intelligence, his motives, and even his facial features. Thereâs never success without criticism. Roland encourages you to understand that this hate has nothing to do with you and everything to do with the hater. Theyâre either angry or jealous or insecure or just having a really bad day. You canât let them stop you from doing what you were put on earth to do.
Listen in to get some helpful advice about dealing with hateful critics in a healthy way.
IN THIS EPISODE YOUâLL LEARN:
- Mindset shifts that will give you much-needed perspective
- How to not take the hate personally when thatâs all you know to do
- Creative (and funny) ways to deflect criticism and hateful comments
- 3 things to always keep in the front of your mind
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
When you put yourself out there online, the haters are going to find you. How do you keep them from getting under your skin?  In todayâs episode, host Roland Frasier shares honestly about some recent critical feedback heâs received on his paid ads online. If this were constructive criticism, that would be one thing. But some of it has been hateful and hurtful commentsâabout his intelligence, his motives, and even his facial features. Thereâs never success without criticism. Roland encourages you to understand that this hate has nothing to do with you and everything to do with the hater. Theyâre either angry or jealous or insecure or just having a really bad day. You canât let them stop you from doing what you were put on earth to do.  Listen in to get some helpful advice about dealing with hateful critics in a healthy way.  IN THIS EPISODE YOUâLL LEARN: Mindset shifts that will give you much-needed perspective How to not take the hate personally when thatâs all you know to do  Creative (and funny) ways to deflect criticism and hateful comments 3 things to always keep in the front of your mind
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Get up close and deeply personal with one of the most brilliant entrepreneurs on the planet in this no-holds-barred interview.
Todayâs episode is a conversation Roland Frasier had with Marcus Lemonis, CEO of Camping World and host of the hit TV show, The Profit, at Scalable Impact Live in November 2021. Marcus is known for looking at the 3 Psâpeople, product, and processâwhen heâs evaluating a business to invest in. Of those 3 Ps, he says people are by far the most important. In this chat, Marcus gets real and vulnerable, opening up about his social anxiety, his childhood wounds, his biggest regrets in life, and how heâs trying to make up for his mistakes. He encourages us to reveal our authentic selves and invest in our brains, our hearts, and the people around us.
Listen in for a really powerful challenge from a very brave, bold, and successful entrepreneur.
IN THIS EPISODE YOUâLL LEARN:
- One big correction he made in his businesses lately that made a huge difference
- How he deals with his chronic social anxiety
- Why he is offended when people ask him for equity in his companies
- Why he wonât take his company private (even though it makes logical sense)
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
-
MarcusLemonis.com
-
The Profit
-
Camping World
- Scalable Impact Live
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review
You canât build true wealth until you get out of the trap of giving away your time for moneyâno matter how much money it is.  On todayâs episode, Ed OâKeefe interviews Roland Frasier about one of Rolandâs favorite topicsâconsulting for equity. He has even started a new business to help experts and consultants get out of that dollars-for-hours trap. As Roland sees it, there are a lot of ways you can be compensated for something. He explains those ways in five levels that build on each other. Based on years of experience, he knows that one of the absolute best ways to create massive amounts of wealth in a short period of time is utilizing your knowledge and expertise to gain equity in companies.  Listen in as Roland walks through his journey of creating this path to wealth and invites us to follow the vision.  IN THIS EPISODE YOUâLL LEARN: The 5 levels of compensation and how to work through them Which level most people tap out at and why Why not giving away advice for free actually makes you a better friend How to do something once and get paid forever
LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://www.consultingforequity.io/roland_interview1642097955873?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (Consulting for Equity)
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
You canât build true wealth until you get out of the trap of giving away your time for moneyâno matter how much money it is.
On todayâs episode, Ed OâKeefe interviews Roland Frasier about one of Rolandâs favorite topicsâconsulting for equity. He has even started a new business to help experts and consultants get out of that dollars-for-hours trap. As Roland sees it, there are a lot of ways you can be compensated for something. He explains those ways in five levels that build on each other. Based on years of experience, he knows that one of the absolute best ways to create massive amounts of wealth in a short period of time is utilizing your knowledge and expertise to gain equity in companies.
Listen in as Roland walks through his journey of creating this path to wealth and invites us to follow the vision.
IN THIS EPISODE YOUâLL LEARN:
- The 5 levels of compensation and how to work through them
- Which level most people tap out at and why
- Why not giving away advice for free actually makes you a better friend
- How to do something once and get paid forever
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Consulting for Equity
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
âWhat is my company worth?â Thatâs a big question with a lot of answers.  In todayâs episode, host Roland Frasier walks us through a few different ways to value your company. Last time he checked, there were 432 different ways to do this. Donât worry. Heâs only going to share a handfulâand heâll tell you which one he thinks is easiest (and he uses most often). It can be overwhelming when you consider book value, market value, intangible assets, goodwill, and acronyms like IRR, SDE, EBITDA, and ROI. Thankfully, Roland is really great at breaking down difficult concepts in ways anyone can understand.  Listen in as Roland shares a helpful overview of valuation in the M&A world.  IN THIS EPISODE YOUâLL LEARN: What IRR, SDE, and EBIDTA mean and why they matter How to factor in goodwill and intangible assets when pricing your company How to use a comparable analysis when selling/buying a business The single easiest way to figure out what your company is worthÂ
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com/ (Get my book, Zero Down, FREE)
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
âWhat is my company worth?â Thatâs a big question with a lot of answers.
In todayâs episode, host Roland Frasier walks us through a few different ways to value your company. Last time he checked, there were 432 different ways to do this. Donât worry. Heâs only going to share a handfulâand heâll tell you which one he thinks is easiest (and he uses most often). It can be overwhelming when you consider book value, market value, intangible assets, goodwill, and acronyms like IRR, SDE, EBITDA, and ROI. Thankfully, Roland is really great at breaking down difficult concepts in ways anyone can understand.
Listen in as Roland shares a helpful overview of valuation in the M&A world.
IN THIS EPISODE YOUâLL LEARN:
- What IRR, SDE, and EBIDTA mean and why they matter
- How to factor in goodwill and intangible assets when pricing your company
- How to use a comparable analysis when selling/buying a business
- The single easiest way to figure out what your company is worth
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
Tactics and strategies are not the same thing, and only one of them is an effective long-term plan for getting your customer to where they want to go. In this episode, host Roland Frasier sits down with John Jantsch, Founder of http://ducttapemarketing.com/ (Duct Tape Marketing) and the author of the book by the same name. Duct Tape Marketing is one of those books Roland believes everybody should read. Itâs in his all-time Top 5 and âfantastic.â John recently released a new book called The Ultimate Marketing Engine, and itâs filled with actual strategies (not tactics) for helping your customers along the Customer Success Track. âThe ultimate marketing engine is a successful customer,â he says, âand I think thatâs the point of view that we often lose.â Listen in to hear how John and his team take their customers through five stages on their way to lasting transformation. The Key Difference Between Strategies and TacticsJohnâs first book has met with fantastic success, and as heâs traveled the globe talking to businesses and entrepreneurs, heâs gotten a lot of feedback from larger organizations. âWe want higher-level strategies,â they told him, and John delivered in his new book. He believes a lot of people are confused when it comes to the difference between tactics and strategies. Not that he blames them. Google âmarketing strategiesâ and itâs a bunch of blog posts with 15 tactics. People are often looking for the latest marketing hack, but the essence of strategy is a plan. Where do you want to go? Who can you bring value to? Who can you bring even more value to? âOur job really, if we want to simplify it,â John says, âis to take somebody who has a need from where they are to where they want to go.â A lot of marketers have a tendency to say, âI have this thing to sell. Hereâs someone who said theyâd buy it.â And thatâs their marketing. But John and his team work hard to develop a Customer Success Track. They figure out where their customer is todayâtheir characteristics, their strugglesâand then plan out the tasks or milestones they need to achieve to get the result they want. Itâs not about the next thing John can sell his customers, but whatâs the next level of maturity for them? The Five Stages on the Customer Success TrackIn Johnâs marketing business, they have five stages they take their customers through. Itâs like a value ladder, a roadmap. By building these stages and understanding what a business has to do to pass through each stage, John says they can âpromise the rainbow.â They can promise, âHereâs where weâre going,â instead of just, âHereâs how weâre going to solve todayâs problem.â Of course they still solve todayâs problem, but itâs part of something bigger. When we solve x, we can do y. And so on and so on, stage after stage. Here are the 5 stages in order: Foundation (basic marketing stuffâleads, customers, etc.) Level Up (pour money into lead generation because you have a foundation now) Organize (consistently convert those leads profitably) Monthly recurring revenue (this should always be a goal, no matter your industry) Build a team (so you can ultimately scale)
Of the five stages, team-building might be the biggest challenge for people. If youâre an entrepreneur who hates leading people, John says you either need to get someone who does want to lead people, or you need to go to work on yourself. You need to develop some self-awareness to realize youâre the problem. Know where your blindspots are and what your superpowers are. Then find and surround yourself with people who have what you lack. Taking a Customer-Centric ApproachJohn says a lot of companies talk about being customer-centric, but not many of them truly are. His team is always thinking up practical ways to truly implement a customer-centric approach. We all know itâs easier to sell more stuff to people who
The Ultimate Marketing Engine with John Jantsch
Tactics and strategies are not the same thing, and only one of them is an effective long-term plan for getting your customer to where they want to go.
In this episode, host Roland Frasier sits down with John Jantsch, Founder of Duct Tape Marketing and the author of the book by the same name. Duct Tape Marketing is one of those books Roland believes everybody should read. Itâs in his all-time Top 5 and âfantastic.â John recently released a new book called The Ultimate Marketing Engine, and itâs filled with actual strategies (not tactics) for helping your customers along the Customer Success Track.
âThe ultimate marketing engine is a successful customer,â he says, âand I think thatâs the point of view that we often lose.â
Listen in to hear how John and his team take their customers through five stages on their way to lasting transformation.
The Key Difference Between Strategies and Tactics
Johnâs first book has met with fantastic success, and as heâs traveled the globe talking to businesses and entrepreneurs, heâs gotten a lot of feedback from larger organizations. âWe want higher-level strategies,â they told him, and John delivered in his new book.
He believes a lot of people are confused when it comes to the difference between tactics and strategies. Not that he blames them. Google âmarketing strategiesâ and itâs a bunch of blog posts with 15 tactics. People are often looking for the latest marketing hack, but the essence of strategy is a plan. Where do you want to go? Who can you bring value to? Who can you bring even more value to?
âOur job really, if we want to simplify it,â John says, âis to take somebody who has a need from where they are to where they want to go.â
A lot of marketers have a tendency to say, âI have this thing to sell. Hereâs someone who said theyâd buy it.â And thatâs their marketing. But John and his team work hard to develop a Customer Success Track. They figure out where their customer is todayâtheir characteristics, their strugglesâand then plan out the tasks or milestones they need to achieve to get the result they want. Itâs not about the next thing John can sell his customers, but whatâs the next level of maturity for them?
The Five Stages on the Customer Success Track
In Johnâs marketing business, they have five stages they take their customers through. Itâs like a value ladder, a roadmap. By building these stages and understanding what a business has to do to pass through each stage, John says they can âpromise the rainbow.â They can promise, âHereâs where weâre going,â instead of just, âHereâs how weâre going to solve todayâs problem.â Of course they still solve todayâs problem, but itâs part of something bigger. When we solve x, we can do y. And so on and so on, stage after stage.
Here are the 5 stages in order:
- Foundation (basic marketing stuffâleads, customers, etc.)
- Level Up (pour money into lead generation because you have a foundation now)
- Organize (consistently convert those leads profitably)
- Monthly recurring revenue (this should always be a goal, no matter your industry)
- Build a team (so you can ultimately scale)
Of the five stages, team-building might be the biggest challenge for people. If youâre an entrepreneur who hates leading people, John says you either need to get someone who does want to lead people, or you need to go to work on yourself. You need to develop some self-awareness to realize youâre the problem. Know where your blindspots are and what your superpowers are. Then find and surround yourself with people who have what you lack.
Taking a Customer-Centric Approach
John says a lot of companies talk about being customer-centric, but not many of them truly are. His team is always thinking up practical ways to truly implement a customer-centric approach. We all know itâs easier to sell more stuff to people who already know and trust us than it is to go out there and find another universe of people who have to go through all the hoops of getting to know and trust you. Existing customers are 9 times more valuable than the prospective customer you donât yet have.
He suggests narrowing your focus to the top 20% of your customers. A customer-centric approach is all about figuring out who your best customers are and creating a roadmap for them. He says some of these customers are standing around thinking, âHow can I give you 10x more money because of the value youâre already giving me?â Youâve got to capitalize on that. In his business, this means actually adding services and approaches to offer to that business they want to help mature.
John has helped a lot of authors go to the next level by building courses for their program after they write a book. You write a book, then create a course, then some of those people in the course will want group time or one-on-one time, so you develop the $10k course. Some of those people will excel and only want to hang out with the cream of the crop, so you create an exclusive mastermind for $100k.
This is all great for info people, but what about someone who is selling tools? Roland says that brick and mortar companies often have trouble with the value ladder. How does John help them?
John shares a story of a client of his who is a dentist. Generally speaking, people will only drive so far to get their teeth cleaned. But this client added something very valuable to her repertoire. One of the things she was passionate aboutâand itâs a nascent part of the dental industryâis breathing. Sheâs done extensive studies on peopleâs incorrect bite or being tongue-tied and how that impacts your breathing.
She started writing about it, speaking about it, teaching people about it, and Johnâs team helped her develop courses and training as another form of income. As an added bonus, those courses have also gotten her more clients. People drive farther now to be seen by her. A couple clients even fly in. Itâs no longer just about $129 to get their teeth cleaned. Sheâs now a dental consultant who will help your entire familyâs holistic health. It has changed her practice by giving her more revenue streams and enhancing her existing revenue.
If youâd like to learn more about how to go next-level with John and his company, check out the links to his websites below, listen to his podcast (heâs been doing it for 16 years!), and pick up a copy of The Ultimate Marketing Engine today.
LINKS AND RESOURCES:
-
The Ultimate Marketing Engine
-
Duct Tape Marketing
-
TheUltimateMarketingEngine.com
- DuctTapeMarketing.com
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get a Free Audit from Growrev
- Get 3% cash back on your ad spend with AdCard
- Get my book, Zero Down, FREE
Would you like to get paid your normal rates but also an additional amount in equity?  Todayâs episode is a little bit different, because itâs taken from a coaching call Roland Frasier did with a Consulting for Equity Mastermind. The Mastermind is a group he started to help consultants get equity in the companies theyâre working with while also getting paid their normal rate.  Listen in as he walks someone through how they can get their normal consulting fee of $75k but also get an additional $125k in equity.  Getting What Youâre Worth Heâs talking to someone who gets a $75k fee for six months of consulting. Time-wise, itâs less than a day a week for 6 months. 25 days of his time. Thatâs $3000/day on average.  Roland thinks he should charge more for his consult. If it was in the neighborhood of $10k to $30k, thatâs his discovery day. He suggests starting with $20k for a consult day. Itâs probably not that big a deal in that world. For that $20k, can you deliver $200k of value in the plan you give them to execute? Thatâs the math Roland wants to take us through. What are the 10x benefits they can get from your consult?  Possible benefits: to quantify the increase in customer retention to quantify the number of new customers to quantify how that impacts profitsÂ
Give them transformative information that will say: on average, my clients have achieved these benefits theyâve aggregated $400M the average client sees a benefit of $1M or more.
If he can do this, itâs very likely theyâll need him to come help them make those things happen. The more he shows them what the plan looks like and what the results will be, the more theyâll want him to be the one to do it for them. Thatâs the benefit of a discovery day.  Getting Creative with Your Offers So, if the average benefit is $1M in profit, and itâs a $20M profit company, then arguing for 5% would be to take the full benefit, so you might argue for less than that, so thereâs a benefit for them as well.  If youâre offering a $1M benefit, you could charge $200k. Or, what if, instead of charging that, you offer a hybrid deal: your consulting for $75k and an additional $125 in stock in the company. So, $75k in cash and $125 in stock.  This might give you ideas for ways to expand what youâre doing. Not everyone you meet as a client will need everything youâre able to do for them. The more leads we can turn into clients, the more profitable weâll be in a DPL kind of performance in our efforts to generate customers.  Be thinking about: what other types of consulting can I offer? You may have a business where you help companies improve retention and reduce churn, but they donât all engage you initially for the $200k consulting. Maybe they love what youâre saying but canât afford you right now. You donât want to wait, so you can offer a less-intensive advisory capacity.  Or Roland will put his money where his mouth is. What if he comes in on performance, and each time he gets them another $100k in performance, they give him 10%? Say: âI can get you $1M for free, and when I get you there, you give me $200k.â They have nothing to lose and everything to gain.  Thereâs also transactional consulting. Are there things that are finite in their delivery that are a one-time occurrence and specific? On that transaction, youâll get compensation thatâs a percentage of what you get for them.  The more services you have to offer in more situations, the more money youâre going to make.  OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard)...
Would you like to get paid your normal rates but also an additional amount in equity?
Todayâs episode is a little bit different, because itâs taken from a coaching call Roland Frasier did with a Consulting for Equity Mastermind. The Mastermind is a group he started to help consultants get equity in the companies theyâre working with while also getting paid their normal rate.
Listen in as he walks someone through how they can get their normal consulting fee of $75k but also get an additional $125k in equity.
Getting What Youâre Worth
Heâs talking to someone who gets a $75k fee for six months of consulting. Time-wise, itâs less than a day a week for 6 months. 25 days of his time. Thatâs $3000/day on average.
Roland thinks he should charge more for his consult. If it was in the neighborhood of $10k to $30k, thatâs his discovery day. He suggests starting with $20k for a consult day. Itâs probably not that big a deal in that world. For that $20k, can you deliver $200k of value in the plan you give them to execute? Thatâs the math Roland wants to take us through. What are the 10x benefits they can get from your consult?
Possible benefits:
- to quantify the increase in customer retention
- to quantify the number of new customers
- to quantify how that impacts profits
Give them transformative information that will say:
- on average, my clients have achieved these benefits
- theyâve aggregated $400M
- the average client sees a benefit of $1M or more.
If he can do this, itâs very likely theyâll need him to come help them make those things happen. The more he shows them what the plan looks like and what the results will be, the more theyâll want him to be the one to do it for them. Thatâs the benefit of a discovery day.
Getting Creative with Your Offers
So, if the average benefit is $1M in profit, and itâs a $20M profit company, then arguing for 5% would be to take the full benefit, so you might argue for less than that, so thereâs a benefit for them as well.
If youâre offering a $1M benefit, you could charge $200k. Or, what if, instead of charging that, you offer a hybrid deal: your consulting for $75k and an additional $125 in stock in the company. So, $75k in cash and $125 in stock.
This might give you ideas for ways to expand what youâre doing. Not everyone you meet as a client will need everything youâre able to do for them. The more leads we can turn into clients, the more profitable weâll be in a DPL kind of performance in our efforts to generate customers.
Be thinking about: what other types of consulting can I offer? You may have a business where you help companies improve retention and reduce churn, but they donât all engage you initially for the $200k consulting. Maybe they love what youâre saying but canât afford you right now. You donât want to wait, so you can offer a less-intensive advisory capacity.
Or Roland will put his money where his mouth is. What if he comes in on performance, and each time he gets them another $100k in performance, they give him 10%? Say: âI can get you $1M for free, and when I get you there, you give me $200k.â They have nothing to lose and everything to gain.
Thereâs also transactional consulting. Are there things that are finite in their delivery that are a one-time occurrence and specific? On that transaction, youâll get compensation thatâs a percentage of what you get for them.
The more services you have to offer in more situations, the more money youâre going to make.
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get my book, Zero Down, FREE
SPVs are really good things, yet nobodyâs talking about them. Why not?  In todayâs bite-size episode, host Roland Frasier makes the case for SPVs (Special Purpose Vehicles). A year or so ago, Roland was interviewing https://www.garyvaynerchuk.com/ (GaryVEE) (Gary Vaynerchuk) and asked him, âWhat do you know now that you wish you had known when you first got started?â  And Gary gave one of the best answers Roland has ever gotten. He said he could have saved himself tens of millions of dollars if he had known about SPVs when he was younger.  Listen in to find out how you can use SPVs to your advantage in every business deal.  Why You Should Use an SPV An SPV is a subsidiary company that is formed to undertake a specific business activity. For whatever reason, not a lot of people are talking about SPVs. They sometimes talk about forming companies to protect you from liabilities. We all know itâs good not to have a sole proprietorship or partnership where the owners have unlimited personal liability. But a lot of people donât know about SPVs.  In fact, if you go down to the place that forms companies, like the Secretary of State, and you say, âI need you to form an SPV for me,â theyâll look at you like youâre nuts. There is no SPV that you can form. SPV is the use to which you put the entity that you form.  Roland is a big proponent of limited liability entities. With an SPV, youâre using a limited liability entity for the specific purpose of what youâre doing. Youâre acquiring a company, doing a consulting deal, or going into a new territory. That can be a good time to use an SPV. It just protects you, your personal assets, and your business assets from any liability that comes out of the deal.  Some Examples of When to Use an SPV When Roland is looking to do any kind of deal, he does a limited liability entity for that deal. The fact that heâs using it for this special occasion, this transaction, that makes it an SPV. Itâs really just a fancy set of words attorneys use to say âthis company, this corporation, this LLC is going to be used to do this one thing.â That one thing might be broad or very specific.  Letâs say youâre acquiring a company. You form an SPV to acquire the assets of the company. As long as youâre paying the fair market value, then generally youâre not liable for the debts of the company youâre buying them from. This is assuming thereâs not a direct lien against the asset. Then you wonât have successor liability.  Another situation would be that youâre using an SPV to acquire something, and itâs going to have seller financing or some kind of debt. Instead of you personally taking on the debt, the SPV will take on the debt. You wonât lose your house or have them garnish your wages or lose your investments or other assets to satisfy a claim.  As far as when you should do this, it makes sense whenever youâre doing anything that potentially creates business or personal liability exposure for you. Itâs really just a good habit every time you do a deal. You might have a holding company that owns several SPVs, but you really want to separate one for each new deal or partnership.  How much does it cost? Just the cost to form an entityâmaybe $1k to $2k. Thereâs a company called Prime Corporate Services that does it here in the U.S.  Take it from Roland and GaryVee and get an SPV formed whenever youâre doing a deal.  LINKS AND RESOURCES: https://www.secstates.com/ (secstates.com) https://www.gov.uk/government/organisations/companies-house (Companies House (UK)) https://www.primecorporateservices.com/ (Prime Corporate Services)
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal...
SPVs are really good things, yet nobodyâs talking about them. Why not?
In todayâs bite-size episode, host Roland Frasier makes the case for SPVs (Special Purpose Vehicles). A year or so ago, Roland was interviewing GaryVEE (Gary Vaynerchuk) and asked him, âWhat do you know now that you wish you had known when you first got started?â
And Gary gave one of the best answers Roland has ever gotten. He said he could have saved himself tens of millions of dollars if he had known about SPVs when he was younger.
Listen in to find out how you can use SPVs to your advantage in every business deal.
Why You Should Use an SPV
An SPV is a subsidiary company that is formed to undertake a specific business activity. For whatever reason, not a lot of people are talking about SPVs. They sometimes talk about forming companies to protect you from liabilities. We all know itâs good not to have a sole proprietorship or partnership where the owners have unlimited personal liability. But a lot of people donât know about SPVs.
In fact, if you go down to the place that forms companies, like the Secretary of State, and you say, âI need you to form an SPV for me,â theyâll look at you like youâre nuts. There is no SPV that you can form. SPV is the use to which you put the entity that you form.
Roland is a big proponent of limited liability entities. With an SPV, youâre using a limited liability entity for the specific purpose of what youâre doing. Youâre acquiring a company, doing a consulting deal, or going into a new territory. That can be a good time to use an SPV. It just protects you, your personal assets, and your business assets from any liability that comes out of the deal.
Some Examples of When to Use an SPV
When Roland is looking to do any kind of deal, he does a limited liability entity for that deal. The fact that heâs using it for this special occasion, this transaction, that makes it an SPV. Itâs really just a fancy set of words attorneys use to say âthis company, this corporation, this LLC is going to be used to do this one thing.â That one thing might be broad or very specific.
Letâs say youâre acquiring a company. You form an SPV to acquire the assets of the company. As long as youâre paying the fair market value, then generally youâre not liable for the debts of the company youâre buying them from. This is assuming thereâs not a direct lien against the asset. Then you wonât have successor liability.
Another situation would be that youâre using an SPV to acquire something, and itâs going to have seller financing or some kind of debt. Instead of you personally taking on the debt, the SPV will take on the debt. You wonât lose your house or have them garnish your wages or lose your investments or other assets to satisfy a claim.
As far as when you should do this, it makes sense whenever youâre doing anything that potentially creates business or personal liability exposure for you. Itâs really just a good habit every time you do a deal. You might have a holding company that owns several SPVs, but you really want to separate one for each new deal or partnership.
How much does it cost? Just the cost to form an entityâmaybe $1k to $2k. Thereâs a company called Prime Corporate Services that does it here in the U.S.
Take it from Roland and GaryVee and get an SPV formed whenever youâre doing a deal.
LINKS AND RESOURCES:
- secstates.com
- Companies House (UK)
- Prime Corporate Services
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get my book, Zero Down, FREE
Thereâs a new version of entrepreneurship out there thatâs gaining steam and is going to change the way we do business over the next few years.
In todayâs episode, host Roland Frasier chats with Tom Shipley, President and Co-Founder of Foundry. Much like Roland, Tom is a serial entrepreneur who prefers to stay off the org charts. In the past, Tom has always been the entrepreneurial operator, building a number of 8-figure businesses and developing brands that have become household names. But, over the past couple years, Roland has helped open his mind to the concept of being an entrepreneurial investor, and that has changed everything.
Listen in as these two brilliant minds discuss all things entrepreneurship, aggregation, and asset classes.
Different Types of Entrepreneurship
Obviously, entrepreneurship isnât one-size-fits-all. But there are common/traditional ways of being an entrepreneur, and then there are people like Roland who are pioneering new entrepreneurial territory.
Traditionally, you get into one business where you follow that and try to create a liquidity event or dynastic wealth. Then thereâs serial entrepreneurship, where youâre doing this over and over again. Then thereâs this new version of entrepreneurship which Roland is an evangelist forâthe entrepreneurial investor. An entrepreneurial investor doesnât have to control, operate, and manage everything on their own. They just make their money and move on. Thatâs the beauty of itâand the opportunity to create exponential wealth.
Tom sees Roland playing both of these rolesâentrepreneurial operator and investorâin tandem and doing it remarkably well. (Roland jokingly suggests the term âacqui-preneur. Weâll see if it gains traction.) As Tom has moved into the entrepreneurial investor space, itâs been an incredible transition for him. He sees the way Roland has been able to impact thousands of entrepreneursâ lives and change the game. And he wants that for himself.
The Deal that (Thankfully) Never Happened
Once upon a time, Roland and Tom had an equity deal that didnât work out, and it didnât work out in the very best way. Tom and his partner were working toward selling their business. Roland happened to be offering his EPIC challenge around that same time. Tom watched the challenge and started changing how he did things. He started focusing on what impact the sale of the business could have. And he asked the big question: whatâs next?
As they were trying to identify a big opportunity, he looked into aggregating platforms, something he loves to do. Thereâs acquisition, but he really loves aggregating platforms. They decided to do a small aggregation play in e-commerce, then flipped to Amazon. There were only five players in the space back then, so it was difficult to get funding to acquire an Amazon business. It was considered risky, because you donât control the marketplace, but brilliant because it was so cutting-edge.
Tom knew institutional funding would eventually become available, so they decided to pivot. Tom spent a day with Roland talking through ideas. What will this look like? What needs to happen? How can we scale this?
He made seven calls to private equity firms and talked about the idea. Without a Power Point or a business plan, he got six offers out of seven meetings. Theyâd go out and buy Amazon businesses, build them to a 2-6 multiple, and pull them together as an aggregator. When you do that, you can have a multiple of up to 20, and thatâs really the play.
They fleshed out a business model and assembled a team. The private equity traditional structure tries to pigeonhole you, but Tom and his partners didnât follow that. They created their own unique structure. Then they picked one firm, got all the way up to the last minute of the deal, but then it didnât work out. When that fell through, the firm introduced them to another fund, and thatâs how the deal finally happened.
Tomâs Transition to Entrepreneurial Investor
As they did some pivots in the deal structure, Tom transitioned to being an entrepreneurial investor. He brought in the right CEO, and his job was done a few months later. And he immediately started looking for the next transformational opportunities. He knew right away that he was cut out for this.
Roland asks Tom if heâs willing to share whatâs on the horizon or if heâd rather keep it under wraps. Tom is happy to share. âItâs not that tight of a niche from that perspective,â he says. âIf you want your business to succeed, itâs really about the talent of the team around you and the core fundamentals of the business. Iâm really not that worried. Itâs a massive universe. In my view of the world, I choose to collaborate with people, even competitors, rather than view them as competition.â
From here on out, Tom wants to spend two-thirds of his time on one business and the other one-third on partnerships with people like Roland who have so many brilliant ideas and unique ways of looking at the world. Tom believes the next decade is about aggregations, pulling businesses together to accelerate growth and create big platforms.
In entrepreneurship, he says, itâs less about resources, more about your resourcefulness. Put Tom in a situation and give him a couple of creative minds, and heâll find a way around any problem.
There are so many beautiful niches out there and so many opportunities, he says. He sees a great opportunity to aggregate marketing agencies. Heâs also looking at the NFT space. Big picture, heâs looking for 2-3 opportunities to scale businesses, create liquidity events, and make it its own asset class. And heâd like to give back to the world while heâs at it.
LINKS AND RESOURCES:
- Email Tom: tom@tshipley.com
- tshipley.com
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
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Thereâs a new version of entrepreneurship out there thatâs gaining steam and is going to change the way we do business over the next few years.  In todayâs episode, host Roland Frasier chats with Tom Shipley, President and Co-Founder of Foundry. Much like Roland, Tom is a serial entrepreneur who prefers to stay off the org charts. In the past, Tom has always been the entrepreneurial operator, building a number of 8-figure businesses and developing brands that have become household names. But, over the past couple years, Roland has helped open his mind to the concept of being an entrepreneurial investor, and that has changed everything.  Listen in as these two brilliant minds discuss all things entrepreneurship, aggregation, and asset classes.  Different Types of Entrepreneurship Obviously, entrepreneurship isnât one-size-fits-all. But there are common/traditional ways of being an entrepreneur, and then there are people like Roland who are pioneering new entrepreneurial territory.  Traditionally, you get into one business where you follow that and try to create a liquidity event or dynastic wealth. Then thereâs serial entrepreneurship, where youâre doing this over and over again. Then thereâs this new version of entrepreneurship which Roland is an evangelist forâthe entrepreneurial investor. An entrepreneurial investor doesnât have to control, operate, and manage everything on their own. They just make their money and move on. Thatâs the beauty of itâand the opportunity to create exponential wealth.  Tom sees Roland playing both of these rolesâentrepreneurial operator and investorâin tandem and doing it remarkably well. (Roland jokingly suggests the term âacqui-preneur. Weâll see if it gains traction.) As Tom has moved into the entrepreneurial investor space, itâs been an incredible transition for him. He sees the way Roland has been able to impact thousands of entrepreneursâ lives and change the game. And he wants that for himself.  The Deal that (Thankfully) Never Happened Once upon a time, Roland and Tom had an equity deal that didnât work out, and it didnât work out in the very best way. Tom and his partner were working toward selling their business. Roland happened to be offering his EPIC challenge around that same time. Tom watched the challenge and started changing how he did things. He started focusing on what impact the sale of the business could have. And he asked the big question: whatâs next?  As they were trying to identify a big opportunity, he looked into aggregating platforms, something he loves to do. Thereâs acquisition, but he really loves aggregating platforms. They decided to do a small aggregation play in e-commerce, then flipped to Amazon. There were only five players in the space back then, so it was difficult to get funding to acquire an Amazon business. It was considered risky, because you donât control the marketplace, but brilliant because it was so cutting-edge.  Tom knew institutional funding would eventually become available, so they decided to pivot. Tom spent a day with Roland talking through ideas. What will this look like? What needs to happen? How can we scale this?  He made seven calls to private equity firms and talked about the idea. Without a Power Point or a business plan, he got six offers out of seven meetings. Theyâd go out and buy Amazon businesses, build them to a 2-6 multiple, and pull them together as an aggregator. When you do that, you can have a multiple of up to 20, and thatâs really the play.  They fleshed out a business model and assembled a team. The private equity traditional structure tries to pigeonhole you, but Tom and his partners didnât follow that. They created their own unique structure. Then they picked one firm, got all the way up to the last minute of the deal, but then it didnât work out. When that fell through, the firm introduced them to...
When youâre doing a merger or acquisition, should you acquire equity or assets? And whatâs the difference exactly?  In todayâs snackable episode, host Roland Frasier breaks down the key differences between acquiring assets and acquiring equity, as well as the advantages and disadvantages to both. If youâve ever been confused about how you should buy a company, youâre not alone.  Listen in as Roland quickly and succinctly shares everything you need to know about equity vs. assets.  You Have Options Many people donât realize they have options when theyâre looking to acquire a business. They think itâs like the stock market, where you buy shares of ownershipâequityâin companies. But when youâre talking about buying private companiesâor doing mergers and acquisitionsâyou can acquire assets instead.  When youâre buying assets, youâre buying the physical components (equipment, computers, office chairs) and intangible components (URLs, logos, digital assets, software code, copyrights/patents) that allow the company to be in business. You could buy the whole company that owns all these things or just buy these things directly.  With Equity Comes Liability Letâs say youâre going to acquire a controlling interest in a company (51% or more of the voting stock). You may want to think about avoiding potential liability. The equity carries with it whatever liabilities already exist in the company. You get all the assets the company owns, but if there are claims against the company, or debt, that will come with ownership of the equity. Even if the claim/debt is contingent.  Maybe thereâs a lawsuit against the company that hasnât been resolved. Maybe thereâs a workerâs comp claim. Or a copyright infringement. Or a sexual harassment case. Or a disability claim. All of these things could be out there lurking. And we just donât know about them.  How can you acquire a company and feel safe that youâre not also acquiring all these liabilities? Lawyers and business people have come up with a way: purchasing the assets instead of the equity. Equity represents ownership evidence in a company and all of its underlying assets. Assets are just the physical/intangible things the company owns. When you acquire equity, all the claims come with it. Thatâs kind of a downside.  Other Things to Consider There are also some tax consequences to think about. When youâre acquiring assets, youâre generally allowed to depreciate those assets, for tax purposes, over time. With equity, youâre not allowed to do that.  If youâre a seller, selling the assets might create two tax events for you, or it might prevent you from receiving certain beneficial tax treatment that you would have gotten from the sale of stock. Roland recommends hiring a business attorney to handle all of this. At the very least, someone who is a tax professional. Have them look over the deal for you.  What types of assets should you buy? Just buy the ones you need. A good strategy for reducing the purchase price of the company youâre acquiring is to ask: are there assets owned by the company that we donât need? This is called a carve-out. When you want to acquire a company, but you donât need/want all their assets, carve out what you donât want. It will save you money.  Those are the primary advantages/disadvantages of assets vs. equity. Most of the merger/acquisition deals youâll do will be asset deals, not equity deals.  OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com/ (Get my...
When youâre doing a merger or acquisition, should you acquire equity or assets? And whatâs the difference exactly?
In todayâs snackable episode, host Roland Frasier breaks down the key differences between acquiring assets and acquiring equity, as well as the advantages and disadvantages to both. If youâve ever been confused about how you should buy a company, youâre not alone.
Listen in as Roland quickly and succinctly shares everything you need to know about equity vs. assets.
You Have Options
Many people donât realize they have options when theyâre looking to acquire a business. They think itâs like the stock market, where you buy shares of ownershipâequityâin companies. But when youâre talking about buying private companiesâor doing mergers and acquisitionsâyou can acquire assets instead.
When youâre buying assets, youâre buying the physical components (equipment, computers, office chairs) and intangible components (URLs, logos, digital assets, software code, copyrights/patents) that allow the company to be in business. You could buy the whole company that owns all these things or just buy these things directly.
With Equity Comes Liability
Letâs say youâre going to acquire a controlling interest in a company (51% or more of the voting stock). You may want to think about avoiding potential liability. The equity carries with it whatever liabilities already exist in the company. You get all the assets the company owns, but if there are claims against the company, or debt, that will come with ownership of the equity. Even if the claim/debt is contingent.
Maybe thereâs a lawsuit against the company that hasnât been resolved. Maybe thereâs a workerâs comp claim. Or a copyright infringement. Or a sexual harassment case. Or a disability claim. All of these things could be out there lurking. And we just donât know about them.
How can you acquire a company and feel safe that youâre not also acquiring all these liabilities? Lawyers and business people have come up with a way: purchasing the assets instead of the equity. Equity represents ownership evidence in a company and all of its underlying assets. Assets are just the physical/intangible things the company owns. When you acquire equity, all the claims come with it. Thatâs kind of a downside.
Other Things to Consider
There are also some tax consequences to think about. When youâre acquiring assets, youâre generally allowed to depreciate those assets, for tax purposes, over time. With equity, youâre not allowed to do that.
If youâre a seller, selling the assets might create two tax events for you, or it might prevent you from receiving certain beneficial tax treatment that you would have gotten from the sale of stock. Roland recommends hiring a business attorney to handle all of this. At the very least, someone who is a tax professional. Have them look over the deal for you.
What types of assets should you buy? Just buy the ones you need. A good strategy for reducing the purchase price of the company youâre acquiring is to ask: are there assets owned by the company that we donât need? This is called a carve-out. When you want to acquire a company, but you donât need/want all their assets, carve out what you donât want. It will save you money.
Those are the primary advantages/disadvantages of assets vs. equity. Most of the merger/acquisition deals youâll do will be asset deals, not equity deals.
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get my book, Zero Down, FREE
When youâve taken your business through all 7 Levels of Scale, itâs time to live your very best Level 7 life.  In previous episodes, co-hosts Roland Frasier and Ryan Deiss walked us through the first 6 levels of their proven and powerful framework, https://getscalable.com/download (The 7 Levels of Scale). In todayâs episode, theyâre discussing Level 7, Hit Your Number. This concept is near and dear to their hearts, so much so that they created a whole company, a whole book, a whole movement around these 7 Levels of Scale. And Level 7? Is the absolute most fun of all.  First make sure youâre all caught up on Levels 1-6: Level #1: Sell and serve 10 customers. Level #2: Build a growth flywheel. Level #3: Build an upgraded scalable operating system. Level #4: Double your take-home pay. Level #5: Build your advisory board. Level #6: Complete an acquisition for expansion. Level #7: Hit your number.
Then listen in to hear all about the fun, freedom, and opportunities that await you in Level 7.  What Is Your Number? When Roland and Ryan are talking to new clients about the 7 Levels of Scale, one of the pre-steps is to have them answer this question: What is your number?  There are actually two numbers at play here. First, youâve got your personal number. What number do I need to hit to feel like Iâve âmade it?â Then thereâs the number for your business. Your personal number for your desired ultimate wealth is completely different from what youâre likely to get this business to do. Itâs important to have an understanding of both.  For the context of the 7 levels, whatâs that number for your business where youâve maxed it out to its optimal level?  Breaking Your Business Number Into 3 Numbers Roland and Ryan have their clients think in terms of three-year planning cycles. Three years is a sweet spotâlong enough to do something truly meaningful, but short enough to be somewhat predictable and tangible. Over the next three years, what do you want your numbers to be in each of these three key areas?  Top line sales Bottom line profit Enterprise value
All of those numbers are very figure-out-able, and Roland and Ryan expertly walk clients through each one. Obviously, that third number is a function of the other two. They call it going top to bottom. If you can take todayâs top line revenue, and in three years from now, thatâs actually your profit, then your companyâs value can go through the roof.  3 Levels of Impact After you figure out what you want your top line sales, bottom line profit, and enterprise value to be after three years, the next area youâll look at is impact. What impact do you want your business to have on your personal life? On the lives of your family and inner circle? And on the world at large? You can divide it into 3 spheres of impact: me us them
As you think through each sphere, get really specific about what you want. Do you want to send your kids to college debt-free? Do you want to buy a house for a parent? Do you want an annual European vacation with your partner? Do you want to write a check to a charity for a million dollars? Â As far as your impact on the world at large, this idea is front and center in the world right now. Companies are being asked to take a stand socially for whatâs right. Thereâs a whole movement called ESG (Environmental, Social, and Governance) that you need to be aware of, no matter what industry you're in. How will you make environmentally-conscious business decisions? What causes will you support? How will you make sure you do no evil? Â Across those 3 spheres, whatâs the me/us/them impact you want to make, and will you be able to make it happen with these numbers? They need to align. Everybody wants to make an impact, and thatâs great, but youâve got to get through those six...
When youâve taken your business through all 7 Levels of Scale, itâs time to live your very best Level 7 life.
In previous episodes, co-hosts Roland Frasier and Ryan Deiss walked us through the first 6 levels of their proven and powerful framework, The 7 Levels of Scale. In todayâs episode, theyâre discussing Level 7, Hit Your Number. This concept is near and dear to their hearts, so much so that they created a whole company, a whole book, a whole movement around these 7 Levels of Scale. And Level 7? Is the absolute most fun of all.
First make sure youâre all caught up on Levels 1-6:
- Level #1: Sell and serve 10 customers.
- Level #2: Build a growth flywheel.
- Level #3: Build an upgraded scalable operating system.
- Level #4: Double your take-home pay.
- Level #5: Build your advisory board.
- Level #6: Complete an acquisition for expansion.
- Level #7: Hit your number.
Then listen in to hear all about the fun, freedom, and opportunities that await you in Level 7.
What Is Your Number?
When Roland and Ryan are talking to new clients about the 7 Levels of Scale, one of the pre-steps is to have them answer this question: What is your number?
There are actually two numbers at play here. First, youâve got your personal number. What number do I need to hit to feel like Iâve âmade it?â Then thereâs the number for your business. Your personal number for your desired ultimate wealth is completely different from what youâre likely to get this business to do. Itâs important to have an understanding of both.
For the context of the 7 levels, whatâs that number for your business where youâve maxed it out to its optimal level?
Breaking Your Business Number Into 3 Numbers
Roland and Ryan have their clients think in terms of three-year planning cycles. Three years is a sweet spotâlong enough to do something truly meaningful, but short enough to be somewhat predictable and tangible. Over the next three years, what do you want your numbers to be in each of these three key areas?
- Top line sales
- Bottom line profit
- Enterprise value
All of those numbers are very figure-out-able, and Roland and Ryan expertly walk clients through each one. Obviously, that third number is a function of the other two. They call it going top to bottom. If you can take todayâs top line revenue, and in three years from now, thatâs actually your profit, then your companyâs value can go through the roof.
3 Levels of Impact
After you figure out what you want your top line sales, bottom line profit, and enterprise value to be after three years, the next area youâll look at is impact. What impact do you want your business to have on your personal life? On the lives of your family and inner circle? And on the world at large? You can divide it into 3 spheres of impact:
- me
- us
- them
As you think through each sphere, get really specific about what you want. Do you want to send your kids to college debt-free? Do you want to buy a house for a parent? Do you want an annual European vacation with your partner? Do you want to write a check to a charity for a million dollars?
As far as your impact on the world at large, this idea is front and center in the world right now. Companies are being asked to take a stand socially for whatâs right. Thereâs a whole movement called ESG (Environmental, Social, and Governance) that you need to be aware of, no matter what industry you're in. How will you make environmentally-conscious business decisions? What causes will you support? How will you make sure you do no evil?
Across those 3 spheres, whatâs the me/us/them impact you want to make, and will you be able to make it happen with these numbers? They need to align. Everybody wants to make an impact, and thatâs great, but youâve got to get through those six levels first. Itâs not that you canât give generously during those first six steps, but the big impact happens when you hit level 7.
You Hit Your Number. Whatâs Next?
Once you hit your number, youâve got some decisions to make. Do I want to sell everything and start over again with another company? Do I want to intentionally move the goalposts and reset for another 3 years? At level 7, you get to choose. Your customers arenât dictating it. Your team, your investors, the government isnât dictating it. You get to live your level 7 life however you want.
This is when you ascend from the entrepreneurial operator category (in the trenches) to the entrepreneurial investor category. Or as Roland describes it: âsituations that have a complex set of rules where you apply facts to them dynamically to get the outcome you desire.â
Youâre no longer in the weeds of your business; youâre above it. You donât have a portfolio of products and services to manage; you have a portfolio of businesses to manage. This is your opportunity to gain incremental wealth. You can continue to acquire businesses that serve the businesses you have or you can get into new businesses. You can help yourself and your family, contribute to causes you care about, and build generational wealth.
Ryan doesnât think thereâs a giving formula, but he does believe everyone needs to give. If youâve built wealth at Level 7 and youâre holding onto it with a closed hand, he sees that as immoral. Roland adds that giving of your time can be incrementally more valuable than even giving money. So what percentage will you allocate to giving?
Then what percentage will you blow off and not feel any guilt whatsoever? How will you celebrate this big win? Because thatâs important too. Ryan believes that having your giving and your celebration money aligned is a great way to do it.
Then, where can you invest the biggest chunk? You can invest in some purely passive things. You can invest in some stupid ideas you just want to play with. But, as entrepreneurial investors, your most serious investment should be in other businesses. For three reasons:
- Itâs a way to give back
- Itâs a way to stay in the game
- Itâs how you continue to live out the skills youâve acquired
The bottom line? Itâs totally and completely up to you. Thatâs the beauty of the Level 7 life. Freedom to do whatever you want. Get there, then go out and live your best Level 7 life.
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- Get a free proposal from Conversion Fanatics
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When youâve found a business you want to acquire, how do you get in touch with the owner to get the ball rolling? Â In this weekâs snackable episode, host Roland Frasier shares 10 simple ways to contact the owner of a business youâre interested in buying. Whether you want to acquire it outright or cut a deal for consulting for equity or do a strategic alliance or a joint venture, you have to get to the decision maker. You need to talk to the owner. And to talk to them, you need to find them. Good news: the odds are in your favor. If one or two of these tips donât work out, youâve got eight more options. Be sure to check out all the links at the end. Â Listen in for some quick and brilliant solutions to getting access to the owner of a company you want to buy. Â
1: Look up the number of the company and call.
This is the most obvious and easiest way. If you have a company already identified, then just look up the phone number, call them, and say to the person who answers the phone. âWho is the owner of this company? May I speak to her or him?â No research necessary. Â
2: Go to https://www.secstates.com/ (secstates.com).
This website is basically a collection of the U.S. Secretaries of State for each of the 50 states. Thatâs the government office where you file to form a corporation. Click on the Secretary of State site for your state. Type in the name of the company youâre trying to find out the information for. This is updated every year, and the filing also includes the address. Thatâs a really good way to get the home address of a director. Sending an actual physical letter can be really effective. Â
3: In the UK, you can go to https://www.gov.uk/government/organisations/companies-house (Companies House).
There are similar agencies in the Canadian provinces and Australia as well. Youâre basically just going to where the company is formed and looking up the official government filings in respect to it. Â
4: Check out http://zoominfo.com/ (zoominfo.com).
Zoom Info has a lot of information on companies all over the world. Â
5: Just go to the companyâs website.
Most business websites have information about the owners on the About Us page. If you canât find it there, try the Contact Us page. Or the Meet Our Team page.  Â
6: Do a âhttps://lookup.icann.org/ (Who Is?â lookup).
If youâre having a really hard time, you can go do a âWho Is?â lookup or a reverse âWho Is?â lookup to see who is registered as the owner of the URL of the website of the company youâre looking at. That information is public. Â
7: Look up the Terms of Service.
If you go to the bottom of the website, thereâs a Terms of Service page. Click on that, and it will very often list the person or company that owns the site. The ownerâs email might even be there. You can look at the privacy terms as well. Â
8: Go to http://dnb.com/ (dnb.com) or http://hoovers.com/ (hoovers.com).
This is a paid service where you can look up companies as well. D&B Hoovers is actually one company, but they each have slightly different databases. Â
9: Google the business license.
You can Google the city/state, âbusiness license,â and the name of the company. These searches will typically give you the names of owners. Sometimes itâs an attorney. If it is, that person should know how to get in touch with the owner. Â
10: Google the occupancy permit.
Google the city/state, âoccupancy permit,â and the name of the company. This is just one more way to figure out who the owner is. This will also tell you if thereâs more than one owner. If you run into a brick wall with the first owner, donât be afraid to try the other one.  Remember: you always want to talk to a decision maker. Just like you always want to talk to the manager...
When youâve found a business you want to acquire, how do you get in touch with the owner to get the ball rolling?
In this weekâs snackable episode, host Roland Frasier shares 10 simple ways to contact the owner of a business youâre interested in buying. Whether you want to acquire it outright or cut a deal for consulting for equity or do a strategic alliance or a joint venture, you have to get to the decision maker. You need to talk to the owner. And to talk to them, you need to find them. Good news: the odds are in your favor. If one or two of these tips donât work out, youâve got eight more options. Be sure to check out all the links at the end.
Listen in for some quick and brilliant solutions to getting access to the owner of a company you want to buy.
#1: Look up the number of the company and call.
This is the most obvious and easiest way. If you have a company already identified, then just look up the phone number, call them, and say to the person who answers the phone. âWho is the owner of this company? May I speak to her or him?â No research necessary.
#2: Go to secstates.com.
This website is basically a collection of the U.S. Secretaries of State for each of the 50 states. Thatâs the government office where you file to form a corporation. Click on the Secretary of State site for your state. Type in the name of the company youâre trying to find out the information for. This is updated every year, and the filing also includes the address. Thatâs a really good way to get the home address of a director. Sending an actual physical letter can be really effective.
#3: In the UK, you can go to Companies House.
There are similar agencies in the Canadian provinces and Australia as well. Youâre basically just going to where the company is formed and looking up the official government filings in respect to it.
#4: Check out zoominfo.com.
Zoom Info has a lot of information on companies all over the world.
#5: Just go to the companyâs website.
Most business websites have information about the owners on the About Us page. If you canât find it there, try the Contact Us page. Or the Meet Our Team page.
#6: Do a âWho Is?â lookup.
If youâre having a really hard time, you can go do a âWho Is?â lookup or a reverse âWho Is?â lookup to see who is registered as the owner of the URL of the website of the company youâre looking at. That information is public.
#7: Look up the Terms of Service.
If you go to the bottom of the website, thereâs a Terms of Service page. Click on that, and it will very often list the person or company that owns the site. The ownerâs email might even be there. You can look at the privacy terms as well.
#8: Go to dnb.com or hoovers.com.
This is a paid service where you can look up companies as well. D&B Hoovers is actually one company, but they each have slightly different databases.
#9: Google the business license.
You can Google the city/state, âbusiness license,â and the name of the company. These searches will typically give you the names of owners. Sometimes itâs an attorney. If it is, that person should know how to get in touch with the owner.
#10: Google the occupancy permit.
Google the city/state, âoccupancy permit,â and the name of the company. This is just one more way to figure out who the owner is. This will also tell you if thereâs more than one owner. If you run into a brick wall with the first owner, donât be afraid to try the other one.
Remember: you always want to talk to a decision maker. Just like you always want to talk to the manager when you have a problem at a store, you always want to talk to the owner when you want to do a deal.
LINKS AND RESOURCES:
- secstates.com
- Companies House (UK)
- Zoominfo.com
- Who Is? lookup
- dnb.com
- hoovers.com
OUR PARTNERS:
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Text Retention to 208 269 9111 to keep more of your customers.
- Get Rolandâs book, Zero Down, FREE
- Join Roland's next EPIC Challenge
When it comes to growing and scaling your business, the 7 Levels of Scale give you everything you need to know and doâand in the exact order you need to do it.  In previous episodes, co-hosts Roland Frasier and Ryan Deiss have walked through levels 1-5 of their proven and powerful framework, https://getscalable.com/download (The 7 Levels of Scale). In todayâs episode, theyâre discussing Level 6, Complete an Acquisition for Expansion. This level is one of Rolandâs favorites. Heâs acquired over 1000 businesses over the course of his career and has been in the trenches of acquisition more than anyone else Ryan has ever met.  Before you listen, make sure youâre all caught up on Levels 1-5. Here are all 7 in their very important, non-negotiable order:  Level #1: Sell and serve 10 customers. Level #2: Build a growth flywheel. Level #3: Build an upgraded scalable operating system. Level #4: Double your take-home pay. Level #5: Build your advisory board.
Level #6: Complete an acquisition for expansion.
Level #7: Hit your number.
Once youâre caught up, listen in for everything you need to know about Completing an Acquisition for Expansion.  The Data Supports Acquisition for Growth If this idea of acquiring businesses and assets is something that interests you, Roland has done multiple podcast episodes on the topic. Heâs up to 220 ways to acquire a business. Thereâs no limit, and heâs constantly adding to the list. Every other month, he runs https://scalable.co/epic-challenge-c/?_ga=2.254571528.1838158709.1643991731-386840238.1642707635 (a 5-day EPIC challenge) helping people acquire businesses.  Clients often ask Roland and Ryan: I could see acquiring a business to get into business, but why is it a level in this 7 levels of scale? Why is acquisition of another business a critical step to scaling a business you already have?  Roland is quick to tell them that itâs not just his belief. The data supports it. Mergers and acquisitions have been proven to be one of the fastest ways to grow a company consistently. They absolutely need to be a part of your growth strategy. It makes sense. If you want to double the size of your business literally overnight, the simplest thing to do is acquire another business of the same size.  Practical Reasons to Acquire a Business Why do people want to grow their business? Some might say: I want to grow to achieve my goals. Okay, what can help you make that happen? Most of us know about a horizontal acquisition, acquiring our competitors. If you acquire a competitor, youâve decreased your competition and increased your market share. It could be a replacement product or substitute or the same product but to a different audience.  Maybe you want to acquire to solve a challenge you face, which is currently constraining your growth. A common one is: I need more customers, so I need more leads. You could buy the customers directly by buying the competitor, or you could acquire the media that already exists, where somebody has already aggregated the eyeballs of your ideal client.  Ryan asks a great question: Why would we, who own DigitalMarketer, need to acquire media? Because everyone needs more leads, and itâs only smart to get them for the best deal possible. DM looks everywhere for leadsâacross channels and platforms, organic vs. paid. One of the richest veins of customers is finding someone whoâs already gathered your avatar. You can often acquire that media for less money than it would take to get all of those people individually through advertising. Thatâs a great deal.  Letâs say it costs $10 to acquire a customer. If you want 1000 customers, thatâs $10k. What if you found a group with 50k or 200k members and acquired it for less money? DigitalMarketer once acquired a group of 250k members for $1500. Thatâs an...
When it comes to growing and scaling your business, the 7 Levels of Scale give you everything you need to know and doâand in the exact order you need to do it.
In previous episodes, co-hosts Roland Frasier and Ryan Deiss have walked through levels 1-5 of their proven and powerful framework, The 7 Levels of Scale. In todayâs episode, theyâre discussing Level 6, Complete an Acquisition for Expansion. This level is one of Rolandâs favorites. Heâs acquired over 1000 businesses over the course of his career and has been in the trenches of acquisition more than anyone else Ryan has ever met.
Before you listen, make sure youâre all caught up on Levels 1-5. Here are all 7 in their very important, non-negotiable order:
- Level #1: Sell and serve 10 customers.
- Level #2: Build a growth flywheel.
- Level #3: Build an upgraded scalable operating system.
- Level #4: Double your take-home pay.
-
Level #5: Build your advisory board.
-
Level #6: Complete an acquisition for expansion.
-
Level #7: Hit your number.
Once youâre caught up, listen in for everything you need to know about Completing an Acquisition for Expansion.
The Data Supports Acquisition for Growth
If this idea of acquiring businesses and assets is something that interests you, Roland has done multiple podcast episodes on the topic. Heâs up to 220 ways to acquire a business. Thereâs no limit, and heâs constantly adding to the list. Every other month, he runs a 5-day EPIC challenge helping people acquire businesses.
Clients often ask Roland and Ryan: I could see acquiring a business to get into business, but why is it a level in this 7 levels of scale? Why is acquisition of another business a critical step to scaling a business you already have?
Roland is quick to tell them that itâs not just his belief. The data supports it. Mergers and acquisitions have been proven to be one of the fastest ways to grow a company consistently. They absolutely need to be a part of your growth strategy. It makes sense. If you want to double the size of your business literally overnight, the simplest thing to do is acquire another business of the same size.
Practical Reasons to Acquire a Business
Why do people want to grow their business? Some might say: I want to grow to achieve my goals. Okay, what can help you make that happen? Most of us know about a horizontal acquisition, acquiring our competitors. If you acquire a competitor, youâve decreased your competition and increased your market share. It could be a replacement product or substitute or the same product but to a different audience.
Maybe you want to acquire to solve a challenge you face, which is currently constraining your growth. A common one is: I need more customers, so I need more leads. You could buy the customers directly by buying the competitor, or you could acquire the media that already exists, where somebody has already aggregated the eyeballs of your ideal client.
Ryan asks a great question: Why would we, who own DigitalMarketer, need to acquire media? Because everyone needs more leads, and itâs only smart to get them for the best deal possible. DM looks everywhere for leadsâacross channels and platforms, organic vs. paid. One of the richest veins of customers is finding someone whoâs already gathered your avatar. You can often acquire that media for less money than it would take to get all of those people individually through advertising. Thatâs a great deal.
Letâs say it costs $10 to acquire a customer. If you want 1000 customers, thatâs $10k. What if you found a group with 50k or 200k members and acquired it for less money? DigitalMarketer once acquired a group of 250k members for $1500. Thatâs an amazing deal.
More Ways to Acquire Media
With all the privacy changes that are happening with Facebook and Apple, advertising options are going away. Apple is literally saying theyâll put a fake email in there for you so people canât capture your data. As all the rules get tighter, if you can get a bunch of customers by acquiring mediaâa Facebook group, a YouTube channel, a podcastâthen thatâs a really smart thing to do. Theyâve already aggregated your perfect customers.
One of Rolandâs companies sells products to dog owners, and theyâve bought 12 Facebook groups for various dog breed owners/lovers. One of those groups is generating about 100 sales a day. Plus theyâre building rapport and relationships with these people, and they can offer these groups access to other people they do business with.
Rolandâs real estate business acquired the second largest real estate agent group online. That added 50k real estate agents to their network. Theyâve since grown the group to close to 100k. Thatâs a fantastic way to get leads. They do this very regularly.
Itâs always better to own the media yourself. Youâll be better connected and see a higher conversion rate than just advertising on another channel. Youâre acquiring media in a world where itâs getting more difficult and expensive to advertise. Business Lunch is in the process of reducing advertising slots. They built this themselves and they want a better experience for their listeners with less ad clutter. More and more creators are determining that they should have some sort of ownership in what theyâre promoting. The more media you own directly, the better.
Historically speaking, if you wanted attention, you had to buy it or earn it. You had to buy advertising or do some kind of PR to earn it. All of those channels are getting more expensive, more complicated, and more crowded. A faster, more economical, play, in a lot of cases, is to acquire that media. Roland and Ryan have been saying this for years, and people are finally paying attention.
Other Reasons to Acquire Businesses
There are so many reasons to pursue acquisition. You can look to acquire to increase market share. You can look to acquire to increase media exposure/awareness to get more leads/sales. You can look to acquire for infrastructure. Maybe youâve got a business thatâs growing, but you canât find the teams/talent fast enough to support it. Thatâs a great and scary problem to have. You donât want the wheels to fall off your business.
Thereâs a whole concept called acqui-hiring where you go out and acquire assets or divisions or entire companies simply to acquire their talent. As we go through the Great Resignation, itâs going to be harder and harder for us to retain the great talent we want. If we can find teams already established, thatâs better. You could do this with a software development team, a sales team, a marketing team.
What Kind of Investment Is Required?
Traditionally, acquiring a business would require you to come up with 20% to 40% down. If itâs a million dollar business, youâll need $200k to $400k down, then financing with personal guarantees. But there are a lot of creative deals you can do instead. At EPIC, Roland teaches people how to acquire businesses with no money out of pocket.
Itâs about identifying categories of businesses you want to acquire, identifying specific candidates, reaching out and contacting the owners, and having a conversation with them about the possibility of an investment.
âNo money out of pocketâ can sound like a scammy thing, but itâs not. You could be bringing your talents, your intellectual property, or so many other options. Itâs about being creative. Thereâs a difference between no money down and no money out of pocket. Most sellers want some cash at closing. No money down deals are usually small and lower quality. No money out of pocket means there will be cash to the seller at closing, but itâs not coming from you.
Take Time to Set Acquisition Criteria
Donât rush into acquisition just to do it without taking time to set acquisition criteria. Donât just close any deal that comes along. You want to think carefully about what it is youâre looking for. Youâre looking to solve a lead problem or a team problem or an innovation problem. Different types of acquisitions can satisfy each of those problems. Whatâs the strategic value of this acquisition beyond that?
You also want to think about what happens post-closing. We call this integration, bringing these assets into the mothership. Will the systems be compliant with ours? Do these teams share our core values? These are important to consider as well. What is the level of sales and profitability and growth velocity this business or asset needs to have to move the needle for us?
Itâs never too early to build out your acquisition criteria. If youâre past Level 5, and youâve built a Board of Advisors, they can help you see what kind of company would be good to acquire. Choose people for your board that can give you great advice here, then engage those mentors. Weâre talking about some big numbers here with lots of zeros. You want to make wise decisions.
And thatâs it for Level 6. Next up: Level 7. Theyâve saved the best for last. Youâre hitting your number. Youâre living your Level 7 life. You are at maximum peak. You can exit or not exit, do the work you love doing. But you need to know what it looks like. How do you set those goals, then what do you do once you hit it so you can stay motivated and inspired? Stay tuned!
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
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When youâre looking to acquire businesses, you can go vertical or horizontal, or you can even acquire intellectual property. Everythingâs for sale if you know where to look.  In this weekâs snackable episode, host Roland Frasier talks about the differences between vertical and horizontal integrations and how both of those can be the ticket to higher profit margins. You can also acquire intellectual property in creative ways to help breathe new life into your company. Once you start making these unconventional acquisitions, the whole world is going to open up to you.  Listen in as he shares some acquisition ideas that have worked well for him.   Vertical and Horizontal Integration How can I get a higher profit margin? How can I make more profit off the customer relationship that Iâve got right now? These are great questions. The easiest way to do that is what business schools call vertical integration.  A horizontal integration is for when youâre interested in acquiring more market share. You sell microphones, and you go out and acquire a company, a competitor, that also sells microphones. If they sell the same amount as you, youâve just doubled your sales overnight.  A vertical integration is going up your supply chain to acquire whoever is supplying you with a product or service youâre offering. You manufacture microphones by acquiring several components from other manufacturers that you assemble into microphones. So you do an acquisition of those parts manufacturers.  During this pandemic, itâs been really difficult to get supplies. There are over 100 container ships backed up in the LA/Long Beach port area. Millions of dollarsâ worth of supplies are stuck. Maybe you could diversify the risk of your supply chain by acquiring some domestic manufacturers or suppliers of the products you want.  Thatâs up the supply chain. You can also go down the distribution chain. If youâre not selling directly to the consumer, then any company between you and your consumer is one you could acquire. What if you acquired a website thatâs selling your microphones? Or you acquired a music store thatâs selling your microphones? Owning your distribution chain will increase your profits.  What About Services? What if you donât have a physical product? What if you sell an intellectual product like a course? It gets more complicated when you think of a service. Maybe you have affiliates or youâre paying affiliate or referral fees. You can acquire your affiliates.  Letâs say you have a digital marketing agency. Thereâs a decent chance that you are outsourcing some of the services you provide. Most of the time, thereâs either outsourced SEO or content or media buying. Maybe you buy the ads agency thatâs doing your Facebook or YouTube ads.  How to Smooth Out Erratic Income Maybe you sell ice cream, and winter is slow. Or you sell pool toys or sleds or skis or some other product people use seasonally. If you want to smooth out the peaks and valleys in your revenue, how could you acquire something people are paying for on a recurring basis? This can be either MRR (monthly recurring revenue) or ARR (annual recurring revenue). What can you sell that people need to replace on a recurring basis?  What about a flower subscription? Or a beauty product someone uses regularly and will run out of? How can you recurrify the things you offer right now? Or what other consumable products or services could you acquire that people want on a monthly basis?  Acquiring Intellectual Property Intellectual property is one of the easiest types of businesses to buy. Maybe you have products or services that are a little long in the tooth. Competitors are coming along and doing things a little differently, and people are starting to take notice, and itâs eating away at your business.  ...
When youâre looking to acquire businesses, you can go vertical or horizontal, or you can even acquire intellectual property. Everythingâs for sale if you know where to look.
In this weekâs snackable episode, host Roland Frasier talks about the differences between vertical and horizontal integrations and how both of those can be the ticket to higher profit margins. You can also acquire intellectual property in creative ways to help breathe new life into your company. Once you start making these unconventional acquisitions, the whole world is going to open up to you.
Listen in as he shares some acquisition ideas that have worked well for him.
Vertical and Horizontal Integration
How can I get a higher profit margin? How can I make more profit off the customer relationship that Iâve got right now? These are great questions. The easiest way to do that is what business schools call vertical integration.
A horizontal integration is for when youâre interested in acquiring more market share. You sell microphones, and you go out and acquire a company, a competitor, that also sells microphones. If they sell the same amount as you, youâve just doubled your sales overnight.
A vertical integration is going up your supply chain to acquire whoever is supplying you with a product or service youâre offering. You manufacture microphones by acquiring several components from other manufacturers that you assemble into microphones. So you do an acquisition of those parts manufacturers.
During this pandemic, itâs been really difficult to get supplies. There are over 100 container ships backed up in the LA/Long Beach port area. Millions of dollarsâ worth of supplies are stuck. Maybe you could diversify the risk of your supply chain by acquiring some domestic manufacturers or suppliers of the products you want.
Thatâs up the supply chain. You can also go down the distribution chain. If youâre not selling directly to the consumer, then any company between you and your consumer is one you could acquire. What if you acquired a website thatâs selling your microphones? Or you acquired a music store thatâs selling your microphones? Owning your distribution chain will increase your profits.
What About Services?
What if you donât have a physical product? What if you sell an intellectual product like a course? It gets more complicated when you think of a service. Maybe you have affiliates or youâre paying affiliate or referral fees. You can acquire your affiliates.
Letâs say you have a digital marketing agency. Thereâs a decent chance that you are outsourcing some of the services you provide. Most of the time, thereâs either outsourced SEO or content or media buying. Maybe you buy the ads agency thatâs doing your Facebook or YouTube ads.
How to Smooth Out Erratic Income
Maybe you sell ice cream, and winter is slow. Or you sell pool toys or sleds or skis or some other product people use seasonally. If you want to smooth out the peaks and valleys in your revenue, how could you acquire something people are paying for on a recurring basis? This can be either MRR (monthly recurring revenue) or ARR (annual recurring revenue). What can you sell that people need to replace on a recurring basis?
What about a flower subscription? Or a beauty product someone uses regularly and will run out of? How can you recurrify the things you offer right now? Or what other consumable products or services could you acquire that people want on a monthly basis?
Acquiring Intellectual Property
Intellectual property is one of the easiest types of businesses to buy. Maybe you have products or services that are a little long in the tooth. Competitors are coming along and doing things a little differently, and people are starting to take notice, and itâs eating away at your business.
One of the things you can do is acquire that intellectual property. Intellectual property can be copyrights, trademarks, patents, trade dress, logos, brand names, URLs, trade secrets, recipes, an algorithm, or software. These are all things you can bring in to reduce your competition and breathe new life into your business. It can get people excited and help you retain customers longer, because you have this amazing innovation to talk about. Youâre fresh, the hot thing on the block, and they already know, like, and trust you. You have a reputation of always looking forward, always evolving, improving.
One of the easiest ways to find intellectual properties is going to trade shows or keeping an eye on new start-ups in your industry, looking at angel lists. You can also listen to presenters, read blogs, look for ads, and stay plugged into new and innovative things.
OUR PARTNERS:
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get Rolandâs book, Zero Down, FREE
- Join Roland's next EPIC Challenge
When it comes to growing and scaling your business, the 7 Levels of Scale give you everything you need to know and doâand in the exact order you need to do it.  In previous episodes, co-hosts Roland Frasier and Ryan Deiss have walked through levels 1-4 of their proven and powerful framework, https://getscalable.com/download (The 7 Levels of Scale). In todayâs episode, theyâre unpacking Level 5, Build Your Board. This board of advisors is a carefully curated group of people who will help guide you in the direction you want to go with your business.  The sequence of these levels is crucial here. The framework only works in this order:  Level #1: Sell and serve 10 customers. Level #2: Build a growth flywheel. Level #3: Build an upgraded scalable operating system. Level #4: Double your take-home pay.
Level #5: Build your advisory board.
Level #6: Complete an acquisition for expansion. Level #7: Hit your number.
So catch up on episodes if you need to, then listen in for everything you need to know about Building Your Board.  Two Kinds of Boards When you have a corporation, legally, there are different levels of people who have a role in the company. The first level is the owners, the shareholders. They elect the Board of Directors. The Board of Directors is responsible for creating the strategic vision of the company. Then, to execute the vision, they elect officers like CEO and President.  Roland and Ryan are talking about a different kind of board: a Board of Advisors. This board of people will give you guidance toward moving in a direction you want to go. The biggest distinction between the Board of Directors and the Board of Advisors is this: The Board of Directors is really there to advocate for the shareholder, to make sure everything at the company is happening like it should. That may or may not include you. The Board of Advisors, on the other hand, is primarily there to support you.  The nice thing about a Board of Advisors is that you can have as many as you want, helping in all the areas you need help in, and they donât get to control anything. Theyâre truly just giving you advice.  Who Should Be on This Board?  Broadly speaking, your Board of Advisors should be made up of two types of people: mentors and peers. Mentors are the people who have been where you want to go. Obviously, theyâre a critical aspect. Theyâll help you with your endgame and close skills gaps, broaden your network, and hold you accountable.  You also need peers. A mistake a lot of people make is filling their Board with only mentors. You need peers who are also in the trenches, but maybe in slightly different areas. These peers will help you through some bottlenecks, call you on your shiny object syndrome, commiserate on losses, and also help you celebrate some wins.  After mentors and peers, there are two more categories you might consider. The first is strategics, people you aspire to do business with, people who are a connection to a business you want to get, people with a big network you want to tap into. Can you get someone on the board thatâs part of a business you want as a strategic business partner? It doesnât hurt to get to know those people upfront, sooner rather than later. These could be people with a financial or legal background, or a traditional retail background. Basically, anyone who knows things that will be valuable to you.  Roland likes to add an optional category: celebrity. Celebrities can bring huge credibility, a huge following, and access to audiences and markets you donât already have. This person might just be a celebrity in your particular industry. Being in business with celebrities opens a lot of doors with customers, potential partners, and vendors.  Who would you ideally like to have on your board? Roland likes to start...
When it comes to growing and scaling your business, the 7 Levels of Scale give you everything you need to know and doâand in the exact order you need to do it.
In previous episodes, co-hosts Roland Frasier and Ryan Deiss have walked through levels 1-4 of their proven and powerful framework, The 7 Levels of Scale. In todayâs episode, theyâre unpacking Level 5, Build Your Board. This board of advisors is a carefully curated group of people who will help guide you in the direction you want to go with your business.
The sequence of these levels is crucial here. The framework only works in this order:
- Level #1: Sell and serve 10 customers.
- Level #2: Build a growth flywheel.
- Level #3: Build an upgraded scalable operating system.
-
Level #4: Double your take-home pay.
-
Level #5: Build your advisory board.
-
Level #6: Complete an acquisition for expansion.
- Level #7: Hit your number.
So catch up on episodes if you need to, then listen in for everything you need to know about Building Your Board.
Two Kinds of Boards
When you have a corporation, legally, there are different levels of people who have a role in the company. The first level is the owners, the shareholders. They elect the Board of Directors. The Board of Directors is responsible for creating the strategic vision of the company. Then, to execute the vision, they elect officers like CEO and President.
Roland and Ryan are talking about a different kind of board: a Board of Advisors. This board of people will give you guidance toward moving in a direction you want to go. The biggest distinction between the Board of Directors and the Board of Advisors is this: The Board of Directors is really there to advocate for the shareholder, to make sure everything at the company is happening like it should. That may or may not include you. The Board of Advisors, on the other hand, is primarily there to support you.
The nice thing about a Board of Advisors is that you can have as many as you want, helping in all the areas you need help in, and they donât get to control anything. Theyâre truly just giving you advice.
Who Should Be on This Board?
Broadly speaking, your Board of Advisors should be made up of two types of people: mentors and peers. Mentors are the people who have been where you want to go. Obviously, theyâre a critical aspect. Theyâll help you with your endgame and close skills gaps, broaden your network, and hold you accountable.
You also need peers. A mistake a lot of people make is filling their Board with only mentors. You need peers who are also in the trenches, but maybe in slightly different areas. These peers will help you through some bottlenecks, call you on your shiny object syndrome, commiserate on losses, and also help you celebrate some wins.
After mentors and peers, there are two more categories you might consider. The first is strategics, people you aspire to do business with, people who are a connection to a business you want to get, people with a big network you want to tap into. Can you get someone on the board thatâs part of a business you want as a strategic business partner? It doesnât hurt to get to know those people upfront, sooner rather than later. These could be people with a financial or legal background, or a traditional retail background. Basically, anyone who knows things that will be valuable to you.
Roland likes to add an optional category: celebrity. Celebrities can bring huge credibility, a huge following, and access to audiences and markets you donât already have. This person might just be a celebrity in your particular industry. Being in business with celebrities opens a lot of doors with customers, potential partners, and vendors.
Who would you ideally like to have on your board? Roland likes to start with his Dream List of people in each of the four categories and go from there.
Whatâs the Ideal Board Size?
Roland was recently in a meeting with a Board of Advisors that had 13 people on it. That meeting takes a long time because each person has something to say. Theyâre all smart and have valuable insights, but it lasts forever to get through all 13. In the interest of expediency, he recommends 7 as a high number, 5 as a minimum. Between 5-7, you can get someone from each of the 4 categories and a couple more important people as well.
If you can build an Advisory Board thatâs 10-15 people, not all of them will commit to a quarterly meeting. You should definitely have regular meetings, but there could be folks on the board that you donât ask to attend. By saying, âthis person is on my board,â youâll be able to attract more people. Youâre looking for someone who, if you text or call them, theyâll answer. They donât have to come to the monthly/quarterly meetings. Thatâs too much to ask.
In general, if your board is made up of 10-15 names, the number who gather will be 5-7. Youâll also have people who will come on and off. It doesnât need to be a perpetual commitment. You want at least a minimum one-year commitment, but then they can choose to renew or not renew at the end of the year. Two years is better. But itâs not a lifetime commitment. Itâs not the Supreme Court.
How Do You Work with Your Board?
There are two ways to work with your Board of Advisors. Youâre going to ask them to show up regularly to a meeting, either offline or online, typically online. Youâre going to ask them to take an hour or two out of their day for you to throw out your issues and questions. Youâre sharing financials and high-level business metrics and asking for feedback. Youâre giving the big-picture perspective of how you are doing right now: highlights, lowlights, areas where you need help.
Remember, some folks will show up and some wonât. This second category is just available when you need them. Theyâre like advisors on tap. Roland likes to be this kind of person on his friendsâ boards. He doesnât want to go to boring meetings.
He suggests getting creative and making the meeting cool, something thatâs fun for everybody. A nice place to eat. A retreat. Go have fun, meet with your friends, and business is just part of it. The reason you picked these advisors was to build relationships. You want to be able to give them an experiential bonding time, and you want them to be able to connect to each other.
Maybe do this and hold one meeting a year. Itâs a hybrid model that makes things more interesting and personal and fun. Itâs a lot easier to get people to gather quarterly if itâs made up of peers and maybe one mentor who knows how to facilitate meetings.
How Do You Compensate Your Board?
What methods of compensation work best? First of all, pure cash. If you can afford it, pay them cash. No matter what, you cover their expenses. If youâre asking them to come somewhere, you fly them however they usually fly, whether thatâs first class or whatever. Roland likes a quarterly cash payment. If you do much less than $5k/quarter, you would be not valuing them in a way that means anything to them. Hopefully these are people who are already very successful.
Tell them that, once you know how the company is going to do, maybe youâll do equity. Equity, actual ownership of your company, is very precious and the most expensive thing you could ever give away. If they take actual equity, theyâll have to pay taxes on it without even getting the money yet. Also, keep in mind that people with equity have rights. This can get in the way of operating your business. You want to have some right to buy them out. In general, donât go the equity route. It wonât motivate most people.
Peers will be motivated by the reciprocity of this relationship. The motivation is access to whatâs going on in your world, and you want them to help you out with yours. Mentors might want access to emerging entrepreneurs because they want to give back or stay in the game. Maybe itâs access to deal flow. Maybe theyâre companies you want to acquire. You might significantly discount what youâd do it for if you saw it as a way to get a foot in the door. It might be worth investing what it costs to get one high level person in the room, because thatâs what will draw other people in at low/no investment.
Stay tuned for Level 6: complete your first acquisition for expansion. In the meantime, head on over to 7LevelsofScale.com to take the assessment to see where youâre at right now and where to go next.
RESOURCES:
- 7 Levels of Scale Workbook
OUR PARTNERS:
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get Rolandâs book, Zero Down, FREE
- Join Roland's next EPIC Challenge
When youâre looking to acquire, you donât always have to buy a whole business. Sometimes you can just buy the part of the business you actually need.  In todayâs episode, host Roland Frasier walks us through some unconventional mergers and acquisitions, different ways to buy parts of companies instead of the whole thing. Maybe you just want to buy someoneâs media, their list of consumers. Maybe you buy a podcast or Facebook group. Maybe you buy a companyâs sales team or a certain product they sell that youâd like to add to your offerings. The possibilities are virtually endless.  Listen in as Roland shares a whole list of great acquisition ideas based on his own extensive experience.  Buy Media to Instantly Get More Ideal Customers If youâre looking for more leads, thereâs no better way to get them than to acquire media from a business that has already aggregated the attention and eyeballs of your ideal customer. To identify this business, ask: Whoâs already got the customers I want? Whoâs already gone through the trouble and effort to get a bunch of them together?  This could be a whole business, but itâs more likely to be something like a podcast. Maybe itâs an ecommerce podcast, and your ideal customer is an ecommerce customer. If you acquire it, youâve got media access to a pool of customers youâd like to send to your other business.  Roland buys a lot of Facebook groups. For his dog business, he buys specific types of breed owner groups, like a dachshund owner group or a German Shepherd owner group. For his real estate business, heâll buy a Facebook group that already has a whole bunch of real estate agents in it. Heâs looking for the exact aggregated lists of our ideal customers.  In addition to podcasts and Facebook groups, you could acquire a YouTube channel, an existing business, a trade show, or websites that already rank in the Google search youâre interested in. Itâs really easy to find media, and itâs really cool once you get it.  Because now, especially with the death of the 3rd party cookie, the iOS 14 updates, and privacy rules and changes, itâs harder to get your word out to the exact targeted audience you want. If you already own the media (aka, the first party data or your list), youâre expanding your list by acquiring groups of your ideal customer that you can now market your message to. Thatâs a big benefit.  Acquire a Team So You Donât Have to Hire One
Did you know you can buy a companyâs marketing team or sales team or whatever kind of team you need for your own business? Itâs hard to start something from scratch. Letâs say you want to start an inside sales team, but you donât have a salesforce. Youâve never been a salesperson, and you know nothing about how to find them, recruit them, vet them, qualify them, compensate them, but someone else has already done it. You can just acquire their team.  When Roland was looking to launch software development, none of his people had ever done software development management. They hadnât found employees or qualified them. They didnât know how to monitor their work, speed, or effectiveness. Rather than start a software dev team from scratch, Roland found a company he was already paying for their software product and acquired their software dev team.  This is often called an acqui-hire. Whatever you need, that team has already been formed somewhere and you might be able to go out, identify, and hire them. Does someone already in your networkâthat youâre already working withâhave a team you could acquire? This is really a great strategy.  You might also want to be thinking about resources. Rolandâs business runs big events, and theyâve got thousands of SOPs (standard operating procedures) for running these events. When they sold one of their events to a bigger company, that company got all the SOPs, which they can use not only for...
When youâre looking to acquire, you donât always have to buy a whole business. Sometimes you can just buy the part of the business you actually need.
In todayâs episode, host Roland Frasier walks us through some unconventional mergers and acquisitions, different ways to buy parts of companies instead of the whole thing. Maybe you just want to buy someoneâs media, their list of consumers. Maybe you buy a podcast or Facebook group. Maybe you buy a companyâs sales team or a certain product they sell that youâd like to add to your offerings. The possibilities are virtually endless.
Listen in as Roland shares a whole list of great acquisition ideas based on his own extensive experience.
Buy Media to Instantly Get More Ideal Customers
If youâre looking for more leads, thereâs no better way to get them than to acquire media from a business that has already aggregated the attention and eyeballs of your ideal customer. To identify this business, ask: Whoâs already got the customers I want? Whoâs already gone through the trouble and effort to get a bunch of them together?
This could be a whole business, but itâs more likely to be something like a podcast. Maybe itâs an ecommerce podcast, and your ideal customer is an ecommerce customer. If you acquire it, youâve got media access to a pool of customers youâd like to send to your other business.
Roland buys a lot of Facebook groups. For his dog business, he buys specific types of breed owner groups, like a dachshund owner group or a German Shepherd owner group. For his real estate business, heâll buy a Facebook group that already has a whole bunch of real estate agents in it. Heâs looking for the exact aggregated lists of our ideal customers.
In addition to podcasts and Facebook groups, you could acquire a YouTube channel, an existing business, a trade show, or websites that already rank in the Google search youâre interested in. Itâs really easy to find media, and itâs really cool once you get it.
Because now, especially with the death of the 3rd party cookie, the iOS 14 updates, and privacy rules and changes, itâs harder to get your word out to the exact targeted audience you want. If you already own the media (aka, the first party data or your list), youâre expanding your list by acquiring groups of your ideal customer that you can now market your message to. Thatâs a big benefit.
Acquire a Team So You Donât Have to Hire One
Did you know you can buy a companyâs marketing team or sales team or whatever kind of team you need for your own business? Itâs hard to start something from scratch. Letâs say you want to start an inside sales team, but you donât have a salesforce. Youâve never been a salesperson, and you know nothing about how to find them, recruit them, vet them, qualify them, compensate them, but someone else has already done it. You can just acquire their team.
When Roland was looking to launch software development, none of his people had ever done software development management. They hadnât found employees or qualified them. They didnât know how to monitor their work, speed, or effectiveness. Rather than start a software dev team from scratch, Roland found a company he was already paying for their software product and acquired their software dev team.
This is often called an acqui-hire. Whatever you need, that team has already been formed somewhere and you might be able to go out, identify, and hire them. Does someone already in your networkâthat youâre already working withâhave a team you could acquire? This is really a great strategy.
You might also want to be thinking about resources. Rolandâs business runs big events, and theyâve got thousands of SOPs (standard operating procedures) for running these events. When they sold one of their events to a bigger company, that company got all the SOPs, which they can use not only for the event they just acquired, but for the other 300+ events they own.
Acquire Products and Services to Increase Your Order Value
Your AOV (average order value) is how much customers are buying when they do each transaction with you. One of the easiest things you can do to get a larger AOV is to say something like McDonaldâs does. When you order a cheeseburger, they ask: âWould you like fries with that?â This is called an upsell. Then after that, âHow about a Coke?â The things they added have a ridiculously high profit margin and increase their AOV.
To get a higher AOV, ask: âWhat are the products and services that already exist that my current customers are already buying?â Thatâs why itâs easy. If theyâre already buying it, you donât have to do any work. Maybe itâs an upsell (something nicer, more expensive), a downsell (something cheaper), or a cross-sell (a different kind of product).
What products/services are my customers buying before they buy my product? What are they buying while they buy my product? And once they have my product, what products are they buying in addition to it? Either because they have a specific need or because the product or service I sell creates a need for another product or service. There are all kinds of upsells, cross-sells, and downsells.
Ask your customers if you donât know. Take a poll. What other products/services did you buy before my product, at the same time, and 30-90 days after? If people respond, that will give you new categories of products/services you can acquire and add on to the ones you already have, which will increase your AOV, sales, and profit.
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get Rolandâs book, Zero Down, FREE
One of the absolute best ways to create massive amounts of wealth in a short period of time is utilizing your knowledge and expertise to gain equity in companies.  In todayâs episode, we switch things up a little bit. Host Roland Frasier becomes the interviewee, while Ed OâKeefe sits in the interviewerâs chair. Ed is an absolute legend in the internet marketing space and has helped transform countless businesses and industries. One of Rolandâs favorite topics, consulting for equity, has quickly become one of Edâs as well. The two sit down to explore Rolandâs journey through creating this path to wealth and lay out a vision for others who want to go down that path too.  Listen in to see if consulting for equity is something you might be qualified to do.  The 5 Levels of Compensation As Roland sees it, there are a lot of ways you can be compensated for something. He explains them in levels that build on each other.  Level #1: Give free advice. People ask us questions, want our expertise, and because weâre good humans and want to help people, we share. Yes, you should share, but where do you draw the line so youâre not spending all of your time giving things away for free? There has to be a point at which you say, Iâm willing to share, but in the context of a short exchange.  Level #2: Turn that knowledge into an actual, compensable skill. Roland did that for years as an attorney. But even if you can bill, say, $1000/hour and bill 2000 hours a year, youâre only making $2 million. Thatâs where you're capped out. Roland calls this the Dancing Bear. As long as you dance, people throw money, but the minute you stop, no money. Thatâs the dollars-for hours-trap.  Level #3: Charge a flat fee. Maybe you could charge $1000 for something that doesnât take you long to do. Youâre making more than you would with an hourly rate, but youâre still really limited.  Level #4: Revenue share. Someone has a project youâre going to consult on. Youâll talk about it together, and youâll make it happen for them. They know youâll create a continuing value for them through that thing. Anything that comes through that effort youâve made to create that intellectual property asset you own, youâre effectively licensing it to them and receiving some of the revenue from it.  Level #5: Consulting for equity. Over the years, Roland has helped people build a brand, then watched them sell their businesses over and over for multiples of what he received. Any time youâre a consultant, the rev share goes away at some point or doesnât pan out like you thought. Or maybe itâs a campaign that only lasts for a year. How can you get compensated on a continuing basis for things you did? You become a part of the whole company. You get a piece of equity/ownership in the company in exchange for your knowledge and expertise. He started saying: âIâll help you with this problem or challenge, but if I do, I want some ownership in the company.â And now he does that to scale.  Filtering Out People Who Arenât Ready to Invest When you help people for free, free has no value. People donât have skin in the game, so theyâre less likely to take action on the things you help them with. Roland had a friend who he had given free advice to over the years and nothing had changed. The friend called again recently and asked what he should do, and Roland said, âYou need to hire me. If you donât, you wonât take action.â With love, the best thing he can do is have them invest in themselves. This friend paid $25k for four hours on Rolandâs couch.  Sometimes you offer free advice in the hopes that it will lead to a business partnership down the road. When someone asks, âWill you help me out?â you say, âWhat do you need help with?â Let them talk about the challenge theyâve got, then you can say it back to them and ask, âWhy do you think that is?â Then this is the...
One of the absolute best ways to create massive amounts of wealth in a short period of time is utilizing your knowledge and expertise to gain equity in companies.
In todayâs episode, we switch things up a little bit. Host Roland Frasier becomes the interviewee, while Ed OâKeefe sits in the interviewerâs chair. Ed is an absolute legend in the internet marketing space and has helped transform countless businesses and industries. One of Rolandâs favorite topics, consulting for equity, has quickly become one of Edâs as well. The two sit down to explore Rolandâs journey through creating this path to wealth and lay out a vision for others who want to go down that path too.
Listen in to see if consulting for equity is something you might be qualified to do.
The 5 Levels of Compensation
As Roland sees it, there are a lot of ways you can be compensated for something. He explains them in levels that build on each other.
Level #1: Give free advice. People ask us questions, want our expertise, and because weâre good humans and want to help people, we share. Yes, you should share, but where do you draw the line so youâre not spending all of your time giving things away for free? There has to be a point at which you say, Iâm willing to share, but in the context of a short exchange.
Level #2: Turn that knowledge into an actual, compensable skill. Roland did that for years as an attorney. But even if you can bill, say, $1000/hour and bill 2000 hours a year, youâre only making $2 million. Thatâs where you're capped out. Roland calls this the Dancing Bear. As long as you dance, people throw money, but the minute you stop, no money. Thatâs the dollars-for hours-trap.
Level #3: Charge a flat fee. Maybe you could charge $1000 for something that doesnât take you long to do. Youâre making more than you would with an hourly rate, but youâre still really limited.
Level #4: Revenue share. Someone has a project youâre going to consult on. Youâll talk about it together, and youâll make it happen for them. They know youâll create a continuing value for them through that thing. Anything that comes through that effort youâve made to create that intellectual property asset you own, youâre effectively licensing it to them and receiving some of the revenue from it.
Level #5: Consulting for equity. Over the years, Roland has helped people build a brand, then watched them sell their businesses over and over for multiples of what he received. Any time youâre a consultant, the rev share goes away at some point or doesnât pan out like you thought. Or maybe itâs a campaign that only lasts for a year. How can you get compensated on a continuing basis for things you did? You become a part of the whole company. You get a piece of equity/ownership in the company in exchange for your knowledge and expertise. He started saying: âIâll help you with this problem or challenge, but if I do, I want some ownership in the company.â And now he does that to scale.
Filtering Out People Who Arenât Ready to Invest
When you help people for free, free has no value. People donât have skin in the game, so theyâre less likely to take action on the things you help them with. Roland had a friend who he had given free advice to over the years and nothing had changed. The friend called again recently and asked what he should do, and Roland said, âYou need to hire me. If you donât, you wonât take action.â With love, the best thing he can do is have them invest in themselves. This friend paid $25k for four hours on Rolandâs couch.
Sometimes you offer free advice in the hopes that it will lead to a business partnership down the road. When someone asks, âWill you help me out?â you say, âWhat do you need help with?â Let them talk about the challenge theyâve got, then you can say it back to them and ask, âWhy do you think that is?â Then this is the conversation youâll have when you get retained. âI could think of 3-4 things that could help, but thatâs going to take some deep discussion, 3-4 hours, and this is how I do that.â Everyone wants to feel heard and understood. So that helps.
The paid consult gives you something for your time, and itâs a filter for people who arenât ready/willing to invest in themselves. Youâre not building a dancing bear business. Youâre getting paid to vet a client, understand their business, develop the relationship, and prove the value you can bring. You canât solve all the problems in 4 hours. But you can present a strategy. 80% of the time, people whoâve invested in themselves will say, âHow can I get you involved in my company?â They literally invite you into ownership. Thatâs an invention to equity.
Roland isnât using that $25k upfront fee to make a living; heâs using it as a filter. So he can afford to be picky. He wonât take a client who isnât interested in exiting their company at some point, or a client that doesnât want to give him equity in their company. It needs to be a big enough business that he can have a transformational impact on the business. Heâs usually looking for 10% to 50% equity in a company. The numbers need to make sense for him. He wants a business that has forward momentum and is ready to exponentially grow.
What Makes Consulting for Equity So Attractive
When you consult for equity, youâre leveraging your accumulated experience, knowledge, and contacts in a way that allows you to invest in exchange for ownership in other businesses. You have an unlimited checkbook in what youâre able to invest. Youâre not constrained by dollars. Your equity is experience. Thatâs pretty magical right there.
People get in this âcash for equityâ trap and think itâs the only way to do it. Businesses are looking for capital. It could be cash, but it could also be your brain, your connections, your intellectual property. Capital means âof value.â Cash isnât the only asset of value in your pocket. You can leapfrog and time collapse things like sweat equity, because youâre not spending your relationship capital when you share it. You still have it. Itâs not a liquidating resource.
Roland doesnât know of any way to build wealth faster than to sell companies because the way we earn money is from the profit of the businesses we have. But businesses sell for multiples of those profits. The average private equity fund is paying 15x. The day the business sells, he gets paid in 1 day what heâd get in profits over 10 years. Take that money, reinvest half of it in a new business, sell that business three years from now, and it just keeps exponentially increasing. Roland is selling a business every quarter right now.
Who Should be Consulting for Equity?
If you have expertise, intellectual property, if youâre providing help to businesses and theyâre paying you for a service or connections, you can consult for equity. A lot of people donât realize that they already have lead flow and a pipeline. Are people asking to pick your brain? Each of them is a potential client. If you listed out 12 simple things to organically take your existing database or friend network and go one tier out of that, let people know what youâre doing, that could be enough to have a thriving consulting business.
There are a lot of misconceptions out there. People donât think itâs possible. They think cash is the only way to get equity. The truth is that equity is available to anyone any time in any structure. Just show you have the value. People think it has to be super complicated. Roland has the benefit of being a recovering attorney. He says itâs not complicated; itâs simple. If you have something the company values enough, itâs just stating your case.
In the simplests of terms:
- Get clients
- Get paid
- Get paid ongoing
- Get equity
Itâs truly life-changing when you have the breakthrough. Youâre so excited at the possibility. A whole new curtain has been opened, and behind it is an unlimited opportunity. Do the first deal, the haze gets clear, and you realize you could do this again and again. Whatever youâve ever wanted for you and your family, you can make it happen.
LINKS AND RESOURCES:
- consultingforequity.io
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get Rolandâs book, Zero Down, FREE
There are a number of trend-based marketing opportunities you can leverage to achieve profit breakthroughs in 2022. Â In todayâs episode, host Roland Frasier shares 5 more business trends youâll want to know about, and stay on top of, in the coming year. In Part 1, he talked about: Â ESG DEI The Great Resignation Supply reallocation AI
Listen in for trends #6 through #10 as well as practical, actionable steps to help you take advantage of them starting today.  Trend #6: Web 3.0  This one is huge. Roland believes itâs the most important, most long-lasting, and will have the biggest impact because it will replace a lot of giant incumbent tech companies. You need to have an awareness of Web 3.0, what it is, how youâll be affected by it, and how to take advantage of it. In simplest terms, Web 3.0 is basically block chain technology.  Hereâs the cool thing. What it really is going to do (and is doing) is democratize the ability of any creator to own their audience. The challenge in the past has been that, if youâre on Facebook and create a giant group, and Facebook decides they donât like you, you lose it all. Thereâs no due process. Itâs not fair.  Imagine instead that all of your audiences are completely portable. You arenât relying on a social media platform. You get exposed to an audience on a platform, get booted, and get to bring your audience with you. Web 3.0 says, that when you work hard to build an audience, you get to keep the loyalty of that audience and take it wherever you want.  This will be game-changing. Opportunities will pop up that will become alternatives to social media platforms. Hopefully it will force incumbents to be better. Take any chance you get to participate and invest in Web 3.0 companies. Get your content out there in some of these places too. Help other people understand NFTs and Web 3.0.  Also, just generally across the block chain, look for opportunities to get involved with businesses and products coming out of it.  Trend #7: Authenticity  This is an opportunity to help companies understand that their audiences want to know the truth. They donât want fake photoshopped things. They want real people telling them how things really are. The heavy-produced photo shoots donât convert as well as simple iPhone videos. People are looking for ways to recapture âreal.â  What are the opportunities there? First, become someone whoâs authentic and real. Test authenticity against whatever you had out there before. How can we be more real, more connected and communicative with our audience? How can you help other companies do that? How can you facilitate migration to authenticity? How can you coach those companies and create services and opportunities?  Social purpose goes hand in hand with this. Be authentic in supporting some social good out in the world.  Trend #8: Coopetition, Integration, and Strategic Partnerships  This is where companies are competing with each other and also cooperating in their competition. Coopetition is a big buzzword right now, but itâs hard for direct competitors to cooperate with each other, so Roland isnât sure how successful itâs going to be. Facilitating coopetition could be an opportunity for you, a way to make a name for yourself in a blue ocean field.  Weâll definitely see more integrations, brands partnering with each other to release new products. Brands are able to create brand awareness with other brandsâ audiences, helping their audience connect with a whole new brand with your endorsement.  Ask: Who are the brands I would like to have access to the audience of, and how can I approach them? This will reduce your customer acquisition costs if weâre sharing in this way. Strategic partnerships are similar to a product integration, just less thorough, but with a lot of opportunities as...
There are a number of trend-based marketing opportunities you can leverage to achieve profit breakthroughs in 2022.
In todayâs episode, host Roland Frasier shares 5 more business trends youâll want to know about, and stay on top of, in the coming year. In Part 1, he talked about:
- ESG
- DEI
- The Great Resignation
- Supply reallocation
- AI
Listen in for trends #6 through #10 as well as practical, actionable steps to help you take advantage of them starting today.
Trend #6: Web 3.0
This one is huge. Roland believes itâs the most important, most long-lasting, and will have the biggest impact because it will replace a lot of giant incumbent tech companies. You need to have an awareness of Web 3.0, what it is, how youâll be affected by it, and how to take advantage of it. In simplest terms, Web 3.0 is basically block chain technology.
Hereâs the cool thing. What it really is going to do (and is doing) is democratize the ability of any creator to own their audience. The challenge in the past has been that, if youâre on Facebook and create a giant group, and Facebook decides they donât like you, you lose it all. Thereâs no due process. Itâs not fair.
Imagine instead that all of your audiences are completely portable. You arenât relying on a social media platform. You get exposed to an audience on a platform, get booted, and get to bring your audience with you. Web 3.0 says, that when you work hard to build an audience, you get to keep the loyalty of that audience and take it wherever you want.
This will be game-changing. Opportunities will pop up that will become alternatives to social media platforms. Hopefully it will force incumbents to be better. Take any chance you get to participate and invest in Web 3.0 companies. Get your content out there in some of these places too. Help other people understand NFTs and Web 3.0.
Also, just generally across the block chain, look for opportunities to get involved with businesses and products coming out of it.
Trend #7: Authenticity
This is an opportunity to help companies understand that their audiences want to know the truth. They donât want fake photoshopped things. They want real people telling them how things really are. The heavy-produced photo shoots donât convert as well as simple iPhone videos. People are looking for ways to recapture âreal.â
What are the opportunities there? First, become someone whoâs authentic and real. Test authenticity against whatever you had out there before. How can we be more real, more connected and communicative with our audience? How can you help other companies do that? How can you facilitate migration to authenticity? How can you coach those companies and create services and opportunities?
Social purpose goes hand in hand with this. Be authentic in supporting some social good out in the world.
Trend #8: Coopetition, Integration, and Strategic Partnerships
This is where companies are competing with each other and also cooperating in their competition. Coopetition is a big buzzword right now, but itâs hard for direct competitors to cooperate with each other, so Roland isnât sure how successful itâs going to be. Facilitating coopetition could be an opportunity for you, a way to make a name for yourself in a blue ocean field.
Weâll definitely see more integrations, brands partnering with each other to release new products. Brands are able to create brand awareness with other brandsâ audiences, helping their audience connect with a whole new brand with your endorsement.
Ask: Who are the brands I would like to have access to the audience of, and how can I approach them? This will reduce your customer acquisition costs if weâre sharing in this way. Strategic partnerships are similar to a product integration, just less thorough, but with a lot of opportunities as well.
Trend #9: The Democratization of Funding
Weâre seeing a lot of this right now. Funding from all kinds of sources. Companies like Robin Hood and SPACs (special purpose acquisition companies), even private equity funds which allow small investors who would normally be cut out of access to big deals to participate in finance activities. You might want to consider investing in some of these, but remember that theyâre risky.
Trend #10: First Party Data
We need new ways for marketers to find people. We used to be able to target people very specifically, but through privacy laws, iOS 14 updates, and a whole bunch of other initiatives, thatâs a thing of the past. Businesses that were very narrowly targeting people are having trouble making money. Their customer acquisition costs have gone up so much. Your ability to go out to a platform and harvest an audience is decreasing.
Do we go back to TV? No. But itâs going to be more and more important to create our own media and own our own media. You need to have first party data, a list. You donât want to have to rely on third party cookies. You donât want to be dependent on these platforms.
How do you make money off this trend? Help companies who used to spend millions of dollars on targeted advertising put that money somewhere else and build an audience. Can you acquire companies that already have first party audiences? There are a lot of opportunities here.
No matter where you are, who you are, how much experience you have, how much money you have, you can turn these trends into monetizable opportunities for yourself. If youâre not taking advantage of them in 2022, you definitely risk getting left behind.
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get Rolandâs book, Zero Down, FREE
- Join Roland's next EPIC Challenge
When it comes to acquiring businesses, the best (and most fun) way to do it is to think outside the box.  On todayâs episode, host Roland Frasier sits down with Joey Gilkey, Founder and CEO of https://salesdrivenagency.com/ (Sales Driven Agency), a company that builds sales operations specifically for digital marketing agencies. Historically, marketing agencies are creative strategists, Joey says, not sales people. Theyâve never built a sales operation or hired salespeople successfully. The agency space is unique in that they donât have the same kind of margins as other companies and need to operate differently. They need the kind of help Joey has to offer.  Thereâs more to Joey than what heâs doing now. He says he picked this niche because he has a grander plan than just helping agencies with sales. His big plan involves acquiring businesses in some pretty creative ways.  Listen in and be inspired.  The Bigger Plan Joey has been in the agency space for a decade. He knows agencies super well. He even has a mastermind for 7- and 8-figure agencies. He knows how to grow revenue. He can add 7 figures to an agency by building out a sales operation, but there are areas where he canât helpâoperations and fulfillment, for example. Thatâs his next problem to solve. He personally doesnât have that background, but he can buy a company that does.  His bigger picture is to become a super company for agencies. He wants to do it allâsales operations, fulfillment, sourcing fractional accounting that serves agencies, etc. Heâs acquiring for growth.  Someone else has put in the hard work of building an audience and trust, and they donât know how to use/monetize it. Joey has plenty of offers. He would love to cut a deal and work something out, where they either drive their people to his offer or he just takes it over completely.  The Offer In the Works Heâs done a lot of creative deal structuring. For example, he once bought a Facebook group from someone. Talk about an innovative way to acquire someoneâs work and audience. How did he structure the deal? He offered them 10% of everything he makes from people in the group.  Heâs under contract right now with a company that does fulfillment and operations. They serve the same clients he does, but they have a bigger list. Theyâve been working together so well that he thought to himself: instead of making a referral fee, why not own the company I refer people to?  He threw out a simple offer to get the ball rolling ($3.9 million), and they came back with $4.2 million. He said it wasnât worth that and got creative. He offered a 10-year seller finance, 10% down payment, 5-year balloon, 4% interest, at a $4.5 million valuation with a 6-month deferred down payment. They said it was too complex, and they went back to his original offer but kept some commissions. They made a few other compromises and had a deal.  Moral of the story? Get creative and get it done.  RESOURCES: https://salesdrivenagency.com/ (salesdrivenagency.com)
OUR PARTNERS: https://scalable.co/7-levels-assessment/?utm_source=business-lunch&utm_medium=podcast&utm_campaign=lead-gen (7 Steps to Scalable workbook) Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics) Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) https://yourzerodownbook.com/ (Get Rolandâs book, Zero Down, FREE)
Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
When it comes to acquiring businesses, the best (and most fun) way to do it is to think outside the box.
On todayâs episode, host Roland Frasier sits down with Joey Gilkey, Founder and CEO of Sales Driven Agency, a company that builds sales operations specifically for digital marketing agencies. Historically, marketing agencies are creative strategists, Joey says, not sales people. Theyâve never built a sales operation or hired salespeople successfully. The agency space is unique in that they donât have the same kind of margins as other companies and need to operate differently. They need the kind of help Joey has to offer.
Thereâs more to Joey than what heâs doing now. He says he picked this niche because he has a grander plan than just helping agencies with sales. His big plan involves acquiring businesses in some pretty creative ways.
Listen in and be inspired.
The Bigger Plan
Joey has been in the agency space for a decade. He knows agencies super well. He even has a mastermind for 7- and 8-figure agencies. He knows how to grow revenue. He can add 7 figures to an agency by building out a sales operation, but there are areas where he canât helpâoperations and fulfillment, for example. Thatâs his next problem to solve. He personally doesnât have that background, but he can buy a company that does.
His bigger picture is to become a super company for agencies. He wants to do it allâsales operations, fulfillment, sourcing fractional accounting that serves agencies, etc. Heâs acquiring for growth.
Someone else has put in the hard work of building an audience and trust, and they donât know how to use/monetize it. Joey has plenty of offers. He would love to cut a deal and work something out, where they either drive their people to his offer or he just takes it over completely.
The Offer In the Works
Heâs done a lot of creative deal structuring. For example, he once bought a Facebook group from someone. Talk about an innovative way to acquire someoneâs work and audience. How did he structure the deal? He offered them 10% of everything he makes from people in the group.
Heâs under contract right now with a company that does fulfillment and operations. They serve the same clients he does, but they have a bigger list. Theyâve been working together so well that he thought to himself: instead of making a referral fee, why not own the company I refer people to?
He threw out a simple offer to get the ball rolling ($3.9 million), and they came back with $4.2 million. He said it wasnât worth that and got creative. He offered a 10-year seller finance, 10% down payment, 5-year balloon, 4% interest, at a $4.5 million valuation with a 6-month deferred down payment. They said it was too complex, and they went back to his original offer but kept some commissions. They made a few other compromises and had a deal.
Moral of the story? Get creative and get it done.
RESOURCES:
- salesdrivenagency.com
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get Rolandâs book, Zero Down, FREE
There are a number of trend-based marketing strategies you can implement to achieve profit breakthroughs in 2022.  In todayâs episode, host Roland Frasier gives us the inside scoop on a lot of cool things going on right now in the business world. He walks us through the first five today and will share the rest in an upcoming episode.  Listen in if you want to stay on top of both whatâs happening now and whatâs coming down the pike.  Trend #1: ESG This is one you hear a lot about in the investment banking world. ESG stands for Environmental, Social, and Governance. Thereâs a tremendous focus right now on sustainability and corporate responsibility to keep the environment healthy (E), doing social good (S), and building in protections against the companies doing bad things (G).  There are a lot of funds right now set up to do ESG investing. The more focused we are on being sustainable, environmentally-conscious, and socially responsible, the more weâll get business from these bigger companies focused on it. Consumers are demanding this too, so youâre winning on both sides.  Ask yourself: what could I do in my business, or what business could I acquire to become more sustainable? Things like rethinking your supply chain, reducing your carbon footprint, and giving back environmentally. From a social perspective, what can I do to contribute? Give back to your local community or the world at large, or specific organizations like Black Lives Matter.  Trend #2: DEI  Yes, there are a lot of acronyms to keep track of. DEI stands for Diversity, Equity, and Inclusion. From a diversity (D) standpoint, when it comes to the people working with usâat all levels of the businessâwe should be diverse both racially and socio-economically.  How can we get people of different genders, however they might identify, to get involved in the company so we can get different perspectives? How can we be friendly to the LGBTQ+ community? Not just people weâre selling to, but people in management, in executive positions, on the board. Studies have shown that diverse companies are more profitable, come up with more ideas, and are more innovative.  The equity (E) part is how do we give people ownership and have stakeholders that are diverse? Stakeholders who will profit and be uplifted by their involvement and the things they contribute to the company.  Inclusion (I) is very broad. How are we going to be aware of all these different interests out there, and how can we serve them? What opportunities do we have in the company to bring these diverse viewpoints in and how can we facilitate this? Thereâs a lot of money flowing to companies that are DEI-aware. This is a huge trend and theme in 2022, and will probably go for the rest of this decade.  Trend #3: The Great Resignation Thereâs a whole flow of people, mostly young people, leaving their jobs saying, âIâm not happy with where I am. Iâm not happy with the progress Iâm making, with the prospects I have of getting to do something profitable and fulfilling and socially responsible.â People want to contribute to the world, feel good, and take care of themselves.  The Great Resignation is creating real problems for businesses. The opportunity here to think about is: how do we serve all the people who are leaving the workforce and starting businesses for the first time? People want to be entrepreneurs and go into business for themselves.  Starting a business is really hard, so youâre going to see people wanting to reenter the workforce, but in better jobs. Weâll need career counselors, headhunters, people to help those who failed in businesses and have challenges, business coaches, career training, etc. Anything that will serve the significant portion of people who are working remotely.  Trend #4: Reallocating the Supply Chain ...
There are a number of trend-based marketing strategies you can implement to achieve profit breakthroughs in 2022.
In todayâs episode, host Roland Frasier gives us the inside scoop on a lot of cool things going on right now in the business world. He walks us through the first five today and will share the rest in an upcoming episode.
Listen in if you want to stay on top of both whatâs happening now and whatâs coming down the pike.
Trend #1: ESG
This is one you hear a lot about in the investment banking world. ESG stands for Environmental, Social, and Governance. Thereâs a tremendous focus right now on sustainability and corporate responsibility to keep the environment healthy (E), doing social good (S), and building in protections against the companies doing bad things (G).
There are a lot of funds right now set up to do ESG investing. The more focused we are on being sustainable, environmentally-conscious, and socially responsible, the more weâll get business from these bigger companies focused on it. Consumers are demanding this too, so youâre winning on both sides.
Ask yourself: what could I do in my business, or what business could I acquire to become more sustainable? Things like rethinking your supply chain, reducing your carbon footprint, and giving back environmentally. From a social perspective, what can I do to contribute? Give back to your local community or the world at large, or specific organizations like Black Lives Matter.
Trend #2: DEI
Yes, there are a lot of acronyms to keep track of. DEI stands for Diversity, Equity, and Inclusion. From a diversity (D) standpoint, when it comes to the people working with usâat all levels of the businessâwe should be diverse both racially and socio-economically.
How can we get people of different genders, however they might identify, to get involved in the company so we can get different perspectives? How can we be friendly to the LGBTQ+ community? Not just people weâre selling to, but people in management, in executive positions, on the board. Studies have shown that diverse companies are more profitable, come up with more ideas, and are more innovative.
The equity (E) part is how do we give people ownership and have stakeholders that are diverse? Stakeholders who will profit and be uplifted by their involvement and the things they contribute to the company.
Inclusion (I) is very broad. How are we going to be aware of all these different interests out there, and how can we serve them? What opportunities do we have in the company to bring these diverse viewpoints in and how can we facilitate this? Thereâs a lot of money flowing to companies that are DEI-aware. This is a huge trend and theme in 2022, and will probably go for the rest of this decade.
Trend #3: The Great Resignation
Thereâs a whole flow of people, mostly young people, leaving their jobs saying, âIâm not happy with where I am. Iâm not happy with the progress Iâm making, with the prospects I have of getting to do something profitable and fulfilling and socially responsible.â People want to contribute to the world, feel good, and take care of themselves.
The Great Resignation is creating real problems for businesses. The opportunity here to think about is: how do we serve all the people who are leaving the workforce and starting businesses for the first time? People want to be entrepreneurs and go into business for themselves.
Starting a business is really hard, so youâre going to see people wanting to reenter the workforce, but in better jobs. Weâll need career counselors, headhunters, people to help those who failed in businesses and have challenges, business coaches, career training, etc. Anything that will serve the significant portion of people who are working remotely.
Trend #4: Reallocating the Supply Chain
For the past two years, thereâs been a big challenge in getting goods. Weâre seeing huge inflation rates. A lot of it has to do with a catch-up period after production was reduced or completely stopped when the pandemic hit.
There are 96 cargo ships in the LA/Long Beach port right now backed up. This will be worked out, but will probably take a couple years. Big opportunity: how can I reallocate the supply chain?
A lot of companies that were acquiring supplies from overseas donât want to get blindsided again and will move some/all of their manufacturing to North America (Mexico or the U.S.). If you can look and find markets where labor and location is inexpensive, this will be profitable.
Trend #5: AI
A lot of humans are being replaced with AI (Artificial Intelligence) right now and this is only the beginning. Thereâs a huge need for companies with the ability to integrate AI with humans. We have AI agencies where AI is writing campaign ads and copy, and itâs coming out better than what the humans were writing. The AI is winning. Weâre hitting the point where computer intelligence is exceeding human beings.
Whereâs the profit here? Get involved in AI verticalizations. Be part of the companies that are providing AI solutions, AI integrations, helping companies integrate AI, training people to service and work the AI as an AI technician, displacement training to help the people being displaced by AI.
These are five of the biggest trends Roland believes will provide some very profitable opportunities in 2022 and beyond. Stay tuned for Part 2!
OUR PARTNERS:
- 7 Steps to Scalable workbook
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get Rolandâs book, Zero Down, FREE
- Join Roland's next EPIC Challenge
What if you could use the same five-step formula that helps candidates win elections to win big at digital marketing?  On todayâs episode, host Roland Frasier sits down with Phillip Stutts, CEO of https://www.winbigmedia.com/ (Win Big Media) to talk about using data to grow your business. Phillip worked in political campaigns for years, using a systematic formula to elect candidates (1433 victories!). When he turned 40, his answer to the stereotypical midlife crisis was to start a business in a new-to-him industry.  Five years ago, a business owner, a large landowner, came to him. He had hired a marketing agency and spent $50k on a marketing campaign and got one lead, not even a sale. After working with Phillipâs team, and spending just $5k, they got him over 700 leads, and he converted a bunch of them.  Phillip realized that the same formula used in successful political campaigns could be used in companiesâ marketing campaigns as well. They just needed to take 5 simple, important steps.  Step 1: Know Your Customerâs Data (What They Care About) Phillip canât count how many times a business owner has come to him and told me they spent so much money on marketing and produced no results and fired a marketer. Itâs like a broken record. He always asks them: what did you know about your customer data before you built your brand?  In politics, before he spends any of his candidateâs money, he has to make sure they know what the voter cares about. The voter doesnât care about a 25-issue platform. You can do a survey, get some data in the field, and figure out the two main issues they care about, that would get them to vote for you.  Phillip is obsessed with Step 1 and formed a partnership with a data and analytics company. Before you spend any money, he can tell you everything you need to know about your customer. The data is the most important thing. He wonât work with any client who isnât willing to do a deep dive understanding of their customers. Itâs just not worth it to him.  His team started working with a title company that wanted to be #1. Their customer is the real estate agent, not the house buyer. Phillipâs team found that 61% of the realtors in their target market owned dogs. They started running campaign ads with dogs, and now theyâre #1 in their region and #3 in the state. Realtors come into the title company to close on a house and say, âI saw your dog ads and loved them.â Itâs all about making meaningful connections, because you know what they want.  Step 2: Put Together a Strategic Plan Phillip says that Step 2 is where everybody screws up. Almost everyone is running a marketing campaign based on tactics. You have to put a strategic plan together that aligns the vision of the company with what the customer wants. You have to align your budget with where your customer actually is.  Step 3: Build the Brand Building the brand is not Step 1 like a lot of people think. Itâs a waste of time to build your brand haphazardly without first studying the data to figure out what your customer wants and putting together a strategic plan.  Step 4: A/B Testing  Youâve got to run test ads before you launch your campaign. Youâve got to compare at least two versions of something to see which one performs better. Successful political candidates run all kinds of test ads in all different versions. Itâs the best way to get it right.  Step 5: Launch Your Marketing Campaign Now that youâve eliminated your risk in Steps 1-4, you can launch your actual marketing campaign.  Phillip says that any company of any size can use data. He was criticized when he first started his agency, because people told him he needed to go nicheâall SEO, all Facebook, all YouTube, whatever. He had a problem with that, because he believes in following where the data tells
What if you could use the same five-step formula that helps candidates win elections to win big at digital marketing?
On todayâs episode, host Roland Frasier sits down with Phillip Stutts, CEO of Win Big Media to talk about using data to grow your business. Phillip worked in political campaigns for years, using a systematic formula to elect candidates (1433 victories!). When he turned 40, his answer to the stereotypical midlife crisis was to start a business in a new-to-him industry.
Five years ago, a business owner, a large landowner, came to him. He had hired a marketing agency and spent $50k on a marketing campaign and got one lead, not even a sale. After working with Phillipâs team, and spending just $5k, they got him over 700 leads, and he converted a bunch of them.
Phillip realized that the same formula used in successful political campaigns could be used in companiesâ marketing campaigns as well. They just needed to take 5 simple, important steps.
Step 1: Know Your Customerâs Data (What They Care About)
Phillip canât count how many times a business owner has come to him and told me they spent so much money on marketing and produced no results and fired a marketer. Itâs like a broken record. He always asks them: what did you know about your customer data before you built your brand?
In politics, before he spends any of his candidateâs money, he has to make sure they know what the voter cares about. The voter doesnât care about a 25-issue platform. You can do a survey, get some data in the field, and figure out the two main issues they care about, that would get them to vote for you.
Phillip is obsessed with Step 1 and formed a partnership with a data and analytics company. Before you spend any money, he can tell you everything you need to know about your customer. The data is the most important thing. He wonât work with any client who isnât willing to do a deep dive understanding of their customers. Itâs just not worth it to him.
His team started working with a title company that wanted to be #1. Their customer is the real estate agent, not the house buyer. Phillipâs team found that 61% of the realtors in their target market owned dogs. They started running campaign ads with dogs, and now theyâre #1 in their region and #3 in the state. Realtors come into the title company to close on a house and say, âI saw your dog ads and loved them.â Itâs all about making meaningful connections, because you know what they want.
Step 2: Put Together a Strategic Plan
Phillip says that Step 2 is where everybody screws up. Almost everyone is running a marketing campaign based on tactics. You have to put a strategic plan together that aligns the vision of the company with what the customer wants. You have to align your budget with where your customer actually is.
Step 3: Build the Brand
Building the brand is not Step 1 like a lot of people think. Itâs a waste of time to build your brand haphazardly without first studying the data to figure out what your customer wants and putting together a strategic plan.
Step 4: A/B Testing
Youâve got to run test ads before you launch your campaign. Youâve got to compare at least two versions of something to see which one performs better. Successful political candidates run all kinds of test ads in all different versions. Itâs the best way to get it right.
Step 5: Launch Your Marketing Campaign
Now that youâve eliminated your risk in Steps 1-4, you can launch your actual marketing campaign.
Phillip says that any company of any size can use data. He was criticized when he first started his agency, because people told him he needed to go nicheâall SEO, all Facebook, all YouTube, whatever. He had a problem with that, because he believes in following where the data tells him to go. He has no dog in the hunt on any certain platform. Theyâre going to do whatâs best for each client based on the data.
They use data in messaging, marketing, and targeting. And theyâve already found ways to get around pesky issues like iOS updates and other privacy concerns.
RESOURCES:
- phillipstutts.com (get a free data assessment)
-
winbigmedia.com
-
The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula that Elects Presidents
-
The Undefeated Marketing podcast
OUR PARTNERS:
- Get a free proposal from Conversion Fanatics
- Get 3% cash back on your ad spend with AdCard
- Get Rolandâs book, Zero Down, FREE
- Join Roland's next EPIC Challenge
The final steps to acquiring a company are very important. Do them well, and youâll be the proud new owner of a business.  This is the third and final episode of an invaluable series where Roland Frasier has been walking us through some important questions to ask when buying a business. All three episodes are important, but this one in particular will help you finish strong.  Listen in, take notes, then go connect with Roland on social media (https://www.instagram.com/rolandfrasier/ (Instagram), https://www.tiktok.com/@rolandfrasier?lang=en (TikTok), https://www.linkedin.com/in/rolandfrasier/ (LinkedIn)). Heâd love to hear what you took away from these episodes and what youâd like to hear next on the podcast.  Target Questions to Get the Data You Need In the previous episode, you were finding common touchpoints and building rapport with the owner of the business you want to acquire. You showed interest, asked questions, got them talking, so you could take notes to help you craft an offer.  Once youâve had that conversation, the next set of questions is more specific. Roland has a target data information sheet he fills out. You donât need a financial statement to get these questions answered. Here are some of them:  What is the top level sales? What is the profitability of the company? What are the assets and liabilities of the company? What kind of cash is in the company? What are the accounts receivable/payable? What is the long-term debt of the company? Does it own any real estate? What other assets does it have? Does it have inventory? How many employees do they have? What is the ownerâs reason for selling? What will they do going forward?
The reason you ask that last question is because you want them to get excited about life after business. Then youâve built a common goal.  How Do You Start the Research and Outreach Process? A lot of people believe businesses to acquire can be found through online and offline brokers of businesses. The truth is, those are really the worst deals. Hereâs why. Think about when you list a house. Youâre emotionally invested in it, so you typically think itâs worth more than it really is. When someone goes to a broker to sell their house or business, the broker will say, âWhat do you want for it?â Theyâll either say, âI donât knowâ or âI want x.â The broker has to think of how to keep the sellerâs expectations reasonable and get the deal. Thereâs a compulsion to let someone list something for sale at a higher price than they can actually get for it. Youâre fighting against a sellerâs expectation. Plus they need to get enough to pay the broker. If you have someone who has received multiple offers theyâve turned down, that will be helpful for you, but youâre still going to pay the highest price the broker can get.  Wouldnât it be better if you could get off-market deals that arenât listed? Or deals that were listed but the listing expired? Theyâve gone through the âexpectation curveâ process and are much more reasonable in what theyâll accept. Keep in mind that 80% of businesses listed do not sell.  Roland recommends finding businesses organically. Youâre probably not going to find businesses by running an ad. Most of this happens through word of mouth and networking. The more you meet people and tell them what youâre doing and what youâre looking for, the more likely it is that youâll meet someone who knows someone who can refer you to someone who has that business youâre looking for.  Some places to ask about businesses for sale: Friends and family Email signatures Social media contacts Networking groups Meetup groups Angel groups Contractors, employees, consultants Join masterminds Investment bankers, accountants, attorneys Trade shows/trade associations.
The more you plug yourself into the...
The final steps to acquiring a company are very important. Do them well, and youâll be the proud new owner of a business.
This is the third and final episode of an invaluable series where Roland Frasier has been walking us through some important questions to ask when buying a business. All three episodes are important, but this one in particular will help you finish strong.
Listen in, take notes, then go connect with Roland on social media (Instagram, TikTok, LinkedIn). Heâd love to hear what you took away from these episodes and what youâd like to hear next on the podcast.
Target Questions to Get the Data You Need
In the previous episode, you were finding common touchpoints and building rapport with the owner of the business you want to acquire. You showed interest, asked questions, got them talking, so you could take notes to help you craft an offer.
Once youâve had that conversation, the next set of questions is more specific. Roland has a target data information sheet he fills out. You donât need a financial statement to get these questions answered. Here are some of them:
- What is the top level sales?
- What is the profitability of the company?
- What are the assets and liabilities of the company?
- What kind of cash is in the company?
- What are the accounts receivable/payable?
- What is the long-term debt of the company?
- Does it own any real estate?
- What other assets does it have?
- Does it have inventory?
- How many employees do they have?
- What is the ownerâs reason for selling?
- What will they do going forward?
The reason you ask that last question is because you want them to get excited about life after business. Then youâve built a common goal.
How Do You Start the Research and Outreach Process?
A lot of people believe businesses to acquire can be found through online and offline brokers of businesses. The truth is, those are really the worst deals. Hereâs why. Think about when you list a house. Youâre emotionally invested in it, so you typically think itâs worth more than it really is. When someone goes to a broker to sell their house or business, the broker will say, âWhat do you want for it?â Theyâll either say, âI donât knowâ or âI want x.â The broker has to think of how to keep the sellerâs expectations reasonable and get the deal. Thereâs a compulsion to let someone list something for sale at a higher price than they can actually get for it. Youâre fighting against a sellerâs expectation. Plus they need to get enough to pay the broker. If you have someone who has received multiple offers theyâve turned down, that will be helpful for you, but youâre still going to pay the highest price the broker can get.
Wouldnât it be better if you could get off-market deals that arenât listed? Or deals that were listed but the listing expired? Theyâve gone through the âexpectation curveâ process and are much more reasonable in what theyâll accept. Keep in mind that 80% of businesses listed do not sell.
Roland recommends finding businesses organically. Youâre probably not going to find businesses by running an ad. Most of this happens through word of mouth and networking. The more you meet people and tell them what youâre doing and what youâre looking for, the more likely it is that youâll meet someone who knows someone who can refer you to someone who has that business youâre looking for.
Some places to ask about businesses for sale:
- Friends and family
- Email signatures
- Social media contacts
- Networking groups
- Meetup groups
- Angel groups
- Contractors, employees, consultants
- Join masterminds
- Investment bankers, accountants, attorneys
- Trade shows/trade associations.
The more you plug yourself into the industry you want to acquire a business in, the more likely that youâll get referrals. Referrals are the best, because youâre getting introduced to the person with someoneâs arm wrapped around you saying, âThis is a good person to do business with.â Letting your whole world know is the best way to start.
If youâre doing cold outreach, there are several things you can do. The easiest in the U.S. is to go to secstates.com. This site lists all 50 Secretaries of State where filings of business entities are done and registered.
You can also find businesses on hoovers.com or zoominfo.com. Names, phone numbers, and addresses are often available. Call the company, ask who the owner is, and say you have to send them some information. Or go to the website and look at the About Us page or Team or Contact Us. You can also Google information about business licenses. Then send them information like Roland talked about in the previous episodes.
LINKS AND RESOURCES:
- meetup.com
- secstates.com
- hoovers.com
- zoominfo.com
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Over the next few podcast episodes, weâll walk through the 7 Levels of Scaleâeverything you need to know to grow and scale your business. Today is about MONEYâdoubling your take-home pay. Â Co-hosts Roland Frasier and Ryan Deiss have developed a powerful and proven framework for scaling your business. Itâs been a long labor of love. They had all the pieces, but they needed to tie it together in a simplified way that was transferable and repeatable. And they made it happen. Â Here are the 7 Levels of Scale: Â Level #1: Sell and serve 10 customers. Level #2: Build a growth flywheel. Level #3: Build an upgraded scalable operating system.
Level #4: Double your take-home pay.
Level #5: Build your board. Level #6: Complete an acquisition for expansion. Level #7: Hit your number.
They covered Levels 1 and 2 in Part 1 and Level 3 in part 2. Today is all about Level 4. Listen in for some actionable strategies to double your take-home pay (AFTER youâve hit levels 1-3).  Scared Money Doesnât Scale  People hear âdouble your take-home payâ and think, âIf I do that, Iâll go broke and not have enough money to grow. Shouldnât I be putting that money back into my company?â  Ryan says there are two things at play here. One is nerd finance stuff (which Roland loves and Ryan is learning to like). Thereâs a big mindset shift that needs to happen for many people at this point. Itâs time for you to be feeling more abundant, feeling some of the gains of owning a business. Ryanâs first mentor back in the day once told him, âYouâre doing well, but youâre not taking enough money. You need to pay yourself well, because scared money doesnât scale.â  This step is so important. Roland and Ryan want you to have a plan to personally bring twice as much money home. If you havenât brought home anything up to this point, you need to do more than twice, more than enough to pay for your basic expenses.  âBut I could lose everything,â you think. âI need to make another sale or I could go out of business.â That fear is really good in the early days. The intensity of the lion chasing you is great for launching a business, but not great for scaling a business. That fear will hold you back, keep you stuck in short-term thinking. You need to make more money so you can start thinking longer-term.  One of the obstacles you face in business is feeling guilty taking money out of the company. You do have a tight situation when youâre boot-strapping, so youâve got to think about your people you need to take care of, and the growth you need to get, and the resources, media, inventory, people you need. Youâre spinning plates, and the plate that gets ignored is you. You actually deserve this. You need to take care of yourself. If you donât build in some profitability for yourself, any ding in the company could end it.  Donât Over-Parent Your Company; Let It Soar  Your company wonât scale if you donât let it grow up. Youâve got to let it go out on its own and live and survive and perform at a level it needs to perform at for you. At level 3, we separated the founder/entrepreneur from being the brain of the business. We upgraded from you being the operating system to having an actual operating system. Youâre no longer the brain; now you have to stop being the beating heart of the company as well.  Thereâs always another expense. If you donât pause and say, âIâve got to pay me,â youâll never do it. Roland taught Ryan this lesson. Back in the day, he told Ryan to just double his salary, and Ryan freaked out. âI canât,â he said. He set his first salary at $10k/month and thought to himself, âThis is all I could ever need or want.â He has since changed his mind. Four kids and all the other stuff later, that money goes pretty quick.  He doubled his salary, and wouldnât you know it, there was enough money. That felt good, so he doubled it again. The business didnât miss it. The...
Acquiring and selling businesses is one way to live a rich and happy life, but how do you convince someone to sell you their company?  In todayâs episode, Roland Frasier walks us through some important questions to ask when buying a business. This is Part 2 in a series (be sure to check out Part 1!) where heâll be sharing some of his extensive knowledge and acquisition experience as well as tactical strategies you can go out and implement right away. Acquiring businesses is Rolandâs specialty. Heâs actually written an entire book on it.  Listen in as he talks about the two questions he asks the target companyâs owner as heâs starting the conversion about acquiring the company.  Question #1 to Ask the Owner  Roland says a lot of people create more friction than is necessary at the beginning. They jump in and say, âHey, do you want to sell your company?â When youâre ready to talk to the owner of the company you want to acquire, hopefully youâve determined your acquisition criteria and the profitability level you want. But âHey, do you want to sell your company?â is a walls-up question.  If youâre going in cold, you might get this common angry response: âWho told you our company was for sale?â  The question Roland likes to ask instead is more investment-related. âHey, Iâm an investor. Iâm looking for a company in [specific area] that sells [specific industry] and makes [x level of sales]. Would you be interested in having a conversation about the possibility of investment or working together?â  Coming in as an investor is very non-threatening, because almost all businesses need investors and capital. You want to be coming from a place of authenticity, so get clear on what an investment means to you. An investment doesnât have to mean you have a pool of cash available. You can have other resources and assets to bring to the table.  If they say yes, another mistake people make is asking for a financial statement or tax returns. Donât ask for that upfront. You donât want them talking to their accountant or attorney and getting their walls up again, before you even know if you want to buy the company.  Instead, just say, âThatâs fantastic. I have a few questions to see if weâd work well together. Iâd love to know some basic numbers. Could we meet now, or do you need a few days to gather that information?â  Question #2 to Ask the Owner  This brings us to the next question: âCan you tell me the story of the company?â This one helps build rapport. Youâll get the long-form narrative response about the history of the company and how it has evolved. Take notes here, because theyâre giving you priceless information. And itâs so much less threatening to them.  While theyâre telling you this history, find places you can build rapport with them because you have commonalities of experience. Find common touchpoints that will build trust. Bring them up when theyâre done talking.  Then say: âThatâs great. So interesting. I love learning more about the company. Iâd also love to know more about you and your entrepreneurial journey.â People love to talk about themselves. Find more commonalities. Ask more questions. Build more trust. And youâll be well on your way to acquiring this company.  Stay tuned for Part 3!  OUR PARTNERS: Get a free proposal from Conversion Fanatics Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) Get Rolandâs book, Zero Down, FREE Join Roland's next EPIC Challenge
Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
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Over the next few podcast episodes, weâll walk through the 7 Levels of Scaleâeverything you need to know to grow and scale your business. Â Everyone always asks Roland Frasier and Ryan Deiss âWhere do I start?â when it comes to scaling their business. Their new framework they call The 7 Levels of Scale answers that question. Â In the previous episode, they covered Levels 1 and 2. In todayâs episode, they unpack Level 3, but here are all seven: Â Level #1: Sell and serve 10 customers. Level #2: Build a growth flywheel.
Level #3: Build an upgraded scalable operating system.
Level #4: Double your take-home pay. Level #5: Build your board. Level #6: Complete an acquisition for expansion. Level #7: Hit your number.
If you havenât listened to Part 1, go do that now. This framework doesnât work out of order. Sequence matters in a big way. Then listen in for everything you need to know about Level #3: Build an upgraded scalable operating system.  Two Big Errors Entrepreneurs Make  The first error entrepreneurs make is setting up an operating system without going through the first two levels. You donât need an operating system if nothing is happening in your business.  The second error they make is just go go going without putting an operating system in place. If you build your growth flywheel, then fail to build and implement an operating system, youâll grow your business into non-existence. It will implode from system overload. You canât serve the people coming in, because itâs all happening too fast, and you donât have a system in place to handle it. This will wreck you, wreck your family, and wreck your business.  This happened to Ryan. He almost lost his marriage over it. To build something thatâs actually workingâbut have it almost destroy youâis one of the worst things that can happen.  What Is an Operating System Exactly?  No one can actually agree on a definition, but Google says this: âAn operating system is a set of algorithms and a common language that enables different components to communicate with one another in the support of the desired outputs of a machine.â Itâs like a computer where the mouse, the CPU, the printer, and everything else has to communicate with each other in order for it to work.  What do we mean by a set of algorithms? Standard operating procedures. What is a common language? Communications and meeting rhythms. What are desired outputs? Your goals and objectives.That forms the foundational framework of what it means to have an operating system.  The business owner generally knows what the desired outputs are, but they havenât really been fully flushed out. You need goals and objectives and a way to communicate them throughout the company. You need standard operating procedures (SOPs) where one person knows how to do something, and documents it so others can learn and repeat it.  Roland and Ryan built a tool for their company internally and now itâs available to people in their Scalable OS Accelerator.  Document Your Set of Algorithms  Visualize how your company creates value. What is your growth engine? Once youâve acquired a customer, how do you serve them? Thatâs the fulfillment engine. In the entire process, you might have half a dozen value engines. There might be 3-4 stages that are really important. These are the ones that need to be documented.  Start with the customer and work backward. Go all the way back to Level 1: sell and serve 10. How do you do this well?  Document the entire process value flow Identify the power stages and build step-by-step checklists/playbooks around those Assign accountability.
Then use that to build company scorecards and establish the meeting rhythm. When will you meet as teams, leadership, all hands? Figure out your meeting schedule once you know about the scorecards. The meeting and scorecards are your common language.
Acquiring and selling businesses is one way to live a rich and happy life, but how do you know which companies to buy? Â In todayâs episode, Roland Frasier walks us through some important things to know when buying a business. This is part one in a series where heâll be sharing some of his extensive knowledge and acquisition experience. Â Listen in as he talks about the first two questions you need to answer before you buy. Â How Am I Going to Define My Acquisition Criteria? Â Thatâs question #1. If you donât know what kind of business you want to buy, itâs easy to get overwhelmed. Youâre like a kid in a candy store. Youâll save yourself a lot of headaches by establishing criteria first. Roland uses a matrix for this. It can be as simple as a whiteboard or a piece of paper with four quadrants: Â What you enjoy What you have experience in What skills you have What connections you have
Quadrant #1: Make a list of things you actually like to do. Being an entrepreneur is hard. Itâs more motivating to go forward and deal with problems if youâre actually passionate about it. Take an inventory of your interests.  Quadrant #2: What do you have experience in? Brainstorm all your prior experience and things youâve actually done in the past. Write down all of it, even if it doesnât seem relevant. You might see connections later.  Quadrant #3: What do you have knowledge, training, skills in? This is similar to #2, but this time youâre writing down specific skills you have.  Quadrant #4: What are your connections? What networking resources do you have access to? What things are you a member of? What business contacts do you have? List all of them; donât leave anyone out.  These four things will help you determine what kind of business you want to buy. Youâre looking for common threads among things youâre passionate about, have experience in, are skilled at, and have connections for. What kind of business makes the most sense when taking all four of those things into consideration?Â
How Do I Select a Target Type? Â This is the second big question to ask yourself. How do I select a target type of business? The type of company youâre looking to acquire can fall into several categories: Â A company that no longer exists A company that exists but isnât profitable A company thatâs breaking even/profitable
Roland recommends focusing on that last category, unless you have specific skills in turnaround. Not everyone is cut out to acquire failing businesses and turn them around. Itâs hard. There are plenty of profitable companies to acquire. In the break even/profitable category, if he doesnât see things that could make it profitable in 30 days, heâll pass. Â How do you decide how profitable a company needs to be before you acquire it? Roland doesnât care about sales. He cares about profits. There are two types of profit. The first is SDE (seller discretionary earnings). Thatâs how profitable an owner-operated company is. Then thereâs EBITDA (earnings before interest, taxes, depreciation, and amortization) for a company thatâs professionally-managed. Â You might want a company with an SDE or EBITDA of a certain amount. What do you want that amount to be? First, ask: how much do I want to pay myself for doing this deal on a monthly business? Letâs say $10k/month. Thatâs his new target typeâa company thatâs profitable and making at least $10k/month. Â In addition to that, ask: what am I going to do with this company? Let it go as is, or do you actually see growth potential and there will be a little bit of investment to help it grow, either to sell or to make more money to pay yourself more? Â And finally, ask: how much money do I want to budget to spend on increasing growth? Letâs say you want to spend $10k/month on growth. So you need a profit of $20k/month total. You need to find a company with an SDE or EBITDA of $240k/year. Â Thatâs how...
Kendra Scott started her iconic brand with $500, a spare bedroom, and a newbornâand now her company is valued at over a billion dollars.  The 1st Annual Scalable Impact LIVE took place in Austin, TX in early November of this year, and Kendra Scott was one of the big-name guests. She sat down with Roland Frasier to talk about how she started her business, how it became so wildly successful, and why sheâs so passionate about giving back.  Listen in for some inspiration and brilliance from this woman on fire.  How It All Started  Kendraâs first son was born on 11/11/01, just two months after 9/11. She vividly remembers what it felt like to be given this tiny human being in such an uncertain time. No one knew what the world was going to be like going forward, but there was an incredible opportunity for hope and connection.  Kendra knew she wanted to be the best mom she could be, but sheâd also loved fashion and design since she was a little girl. âIf I could do what I loved,â she says, âthat would be the greatest thing in the world.â Her first business failed, then her stepfather died, leaving her with this thought: âWe have one life, and it is short and it is fast. While weâre here, we need to use the gifts weâve been given to do good.â  She started her business very quietly, because she didnât want people to see her fail. She was terrified that people would laugh at her.  How She Worked Through That Fear  Fear is real, Kendra says, and it is okay to be scared. âI wake up every morning, leading a business that is bigger than it was the day before. Iâm walking in uncharted territory every time I get out of bed.â  It helps knowing she doesnât have to do it alone. Sheâs not afraid to ask for help. Mentors are huge for her. And she has built âthe most awesome team ever.â She has 3000 employees, and 96% of them are women. The brand is the DNA of all the people who work with her at her company. Itâs her name, but theyâre truly a team. She was alone in it for a long time. Now, when she has a problem, everyone puts their heads together and rolls up their sleeves, excited to help solve the problem.  Choosing entrepreneurship means not choosing the easy route. It is so fun when itâs fun and so scary when itâs scary. Entrepreneurship is peaks and valleys, just like life. When youâre in the valleys, you think this is it. Iâm going to lose my business. When you start realizing you can get out of the valley, and you have a team doing it with you, itâs so cool. You overcame something together, and your bond is so amazing.  The Kendra Scott company is on a mission to do good. Their core values are family, fashion, and philanthropy, and their customers share those values. Theyâre caring, optimistic, and fun, and have a heart that beats for their community. âYou can put your team and your community first and still have a fiscally successful company,â Kendra says. âAnd now Iâm teaching others how to do it.â  What 2020 Was Like For Her Business  In a retail business where you have 120 brick and mortar stores, âa pandemic isnât great,â Kendra says. She remembers all the news channels with their doomsday pronouncements of âbrick and mortars have seen their last day.â She didnât sleep for a couple days in March 2020. She and her team went back to the white board and started completely over. They changed everything overnight.  The only thing that didnât change was their core values. How do we stay true to our core values? was the only question that mattered. They did all their Kendra Gives Back events virtually. They created new connections with their customersâsending them letters, calling people and checking on them, making masks, delivering things to peopleâs homes.  They fought the urge to over-strategize. âWe have to paint this train while itâs moving,â Kendra told her team. They couldnât stop the train. They knew they might make mistakes, but they were determined...
What is often called âthe five evolutions of a businessâ can also be thought of as âthe five exits every entrepreneur makes in a businessâ over the course of their entrepreneurial journey.  Todayâs episode is another snackable one with Roland Frasier. Itâs short and sweet, something you can listen to while youâre running a quick errand or getting something done around the house. This one is all about the five exits you make on your journey from solopreneur to selling your business.  Exit #1: From Solopreneur to Manager  When you first start a business, youâre wearing all the hats, doing all the services. Youâre the CEO, CMO, janitor, sales team, and everything in between. Your first exit is from doing to delegating. Instead of you doing the basic thing the business does (offering a service or actual product creation), you hire someone (or several someones) to do it for you. When you hire your first person, you start this first exit.  Exit #2: From Manager to CEO  The next level of exit is going from manager to leader or CEO. Weâre not talking about a CEO who does everythingâthatâs a solopreneur, not a true CEO. A true CEO is someone who has people reporting to them and getting their marching orders. The CEO is truly leading the company and figuring out how to implement the Board of Directorsâ vision for the company. When you stop managing and delegating, and youâre responsible for bigger things and being an actual leader and communicating/channeling the directorsâ vision, thatâs the second exit.  Exit #3: From CEO to Board of Directors  The third exit is when you go from being the CEO to being on the Board of Directors. At that point, youâre really responsible for the strategic direction and vision of the company, how itâs doing in the world as a corporate citizen. Youâre communicating with the CEO and saying, âThis is our vision, and itâs your responsibility to communicate this to the company and get them to execute it.â Youâre not the leader. Youâve stepped off the organizational chart of the company, but youâre still very involved in it. You may have sold a majority part of the company at this point.  Exit #4: From Board of Directors to Investor  Your fourth exit is when you go from the Board of Directors to investor. At this point, you might sell more of your company. You might decide you donât want to be burdened with, or responsible for, creating the vision of the company any more. Youâre interested in what the company is doing, and youâre a shareholder/owner, and you have the ability to impact who is on the Board of Directors, but youâve moved back several levels to being a simple investor. Your main concern is: how will this asset perform for us in terms of income generation?  Exit #5: Exiting Ownership  The fifth exit is exiting ownership. You donât want to be an investor anymore. Youâve gotten enough return on your investment, and youâre going to retire from the entire relationship you have with the company. Now youâre a free agent with your capital, moving on to whatever else youâre ready to do.  Itâs good to know about the different exits, the different levels of evolution. Itâs good to know your options. Maybe youâre tired or burnt out or have other ideas to explore, and itâs time to start making those exits one at a time. Maybe the responsibilities are more than you want to shoulder as CEO, and you can move to the Board and still have impact, but less responsibility. You donât lose the ability to impact the company until you go through all the exits. Seeing the big picture helps you figure out what fits best with your life and other business opportunities.  RESOURCES: ethicallyprofit.com getepicchallenge.com Scalable.Co The Ready to Lead podcast DigitalMarketer Podcast Perpetual Traffic podcast
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Football great Emmitt Smith knew two things from a very early ageâthat he would play football and that he would need a plan for life after the game.  The world-famous NFL Hall of Fame running back and serial entrepreneur was a guest speaker at this yearâs first annual Scalable Impact Live. Emmitt sat down for an intimate chat with Roland Frasier to talk about his entrepreneurial journey and everything heâs done since retiring from football. The man has been busy, to say the least.  Listen in as he shares some secrets to his success and what drives him as an entrepreneur and a human being.  The Entrepreneurial Spirit Was With Him As a Kid  Emmitt became an entrepreneur at a young age without even realizing what he was doing, whether it was taking a lawnmower around the neighborhood cutting grass or working for a TV network in high school or detailing cars in college. âI did whatever I needed to do to subsidize,â he says, âto get the money I needed for clothes or gas.â  He remembers one incident in particular when he was at his Pop Warner football coachâs 3600-square foot house. It was his first time ever at a white personâs house, his first time seeing a home office. He saw papers laying on a slanted board, and his coach started explaining what he did for a living. He started teaching him how to read blueprints and floor plans.  âHe said football wouldnât last forever, and Iâd need a plan after it was over,â Emmitt says. âI was 11 years old.â  He put that advice in the back of his head, because football and getting to college were at the forefront. He started getting college letters early on. He got so many he was sick and tired of looking at them. âBoxes and boxes and boxes of letters. It was ridiculous.â When his friend told him he could get a scholarship, and his parents wouldnât have to pay for college, football became his first business.  The Business of Football  Things have changed very recently in the world of college sports. Athletes are finally getting the opportunity to pocket some of the money that once went entirely to their schools. Emmitt remembers in 1987 getting a Pell Grant for $7000 and he only saw $700 of it. They also told him he couldnât work and be on scholarship at the same time. Heâd look up in the stands and see all these people in #22 jerseys and think, âWhereâs my cut? Theyâre making millions of dollars off of me.â  He remembers being in class trying to figure out what he wanted to do. He was reading textbooks but not getting anything from them that would help in the real world. When he left school to become a professional athlete, the world opened up to him.  He started asking Cowboys owner Jerry Jones questions. He said, âI know how much youâre paying me. How much are you making?â He told Jerry he wanted to sit down in his office and listen to him negotiate contracts. Jerry said sure. âHe knew I was on a mission physically in the world of sports, but he could tell I was thinking much broader. It helped me out learning his tactics when I was negotiating my contract.â  It wasnât long before marketing and endorsements entered the picture. Michael Jordan paved the way for all athletes to understand what endorsements could be like and how to package yourself. Then he met guys like Roger Staubach, a childhood hero of his, and started to understand what he was doing beyond the game.  Entrepreneurship After Football  By the time Emmitt hung up his jersey for the final time, he already knew what he wanted to do. Roger had asked him to come talk to him when he retired. Emmitt wanted to get into the real estate business as a developer. He wanted to build big things, like retail shopping centers. Roger asked him if heâd ever thought about the broker side of the business, but Emmitt saw the developers making all the capital.  He called Magic Johnson and said, âIâm about to cut a deal with Roger. What should I know? What should...
When it comes to building your board, what are the most important things you need to know?  Todayâs shorter, snackable episode was taken from a session Roland Frasier did at this yearâs Scalable Impact LIVE. It was very helpful for the sold-out crowd, so weâre passing it along to you.  Listen in for some expert tips on structuring your board and advisors.  Your Business Needs a Board-Friendly Structure  The two boards that will be important to you are: your board of directors your board of advisors.Â
Theyâre two very different things. A board of directors has power; a board of advisors does not. Â There are also a few different types of entities you might choose for your business: a corporation an LLC (limited liability company) an LLP (limited liability partnership) an LP (limited partnership)
And there are at least 8 different objectives to consider: Limiting liability Having a different cap table (who the owners are) Saving on taxes Whether you want income to pass to you personally or not Preferential law Geographic diversity Funding-friendly To prepare for sale
Where Do You Want to Hold Value?  What is the value of cash? We donât typically leave it all in one place in a company. We put the value of a profit center in one entity and weâll put tangible assets in another company. You can also put intangible assets in another company. And intellectual property in a separate company. And create license relationships back to the original company.  How this all shapes up is the goose and egg structure. We like to be able to exit part or whole of the company. If you structure it properly, you can keep the momentum and still sell the thing that makes the money. Roland recommends that you donât own your business individually. He doesnât own anything in his name. He has no net worth per se, but he has plenty of money. He recommends having a holding company that owns all your assets. It gives you so many planning options.  Then you have your primary operating entity. Roland and his partners have a separate company that they put all their shared resources inâtheir media properties, finance team, sales team. They put all of their employees in one company. Then, if you sell one of your companies, you donât lose your team. Or you can sell a company without losing your intellectual property. Thereâs nothing shady about this. Itâs all in the documents.  The next thing you want to think about: what if I want to have a new product line and want to separate the liability for that from my existing company? You can do this. Itâs a good idea. You can have a separate company. Or you can transfer some of the risk to investors without giving them any more ownership. Give them more equity in the new unproven company, not in the holding company or the operating company.  Roland has found that this structure works really well. How does it relate to boards of directors and boards of advisors? You have your holding company. This will typically have a board of directors. They have power. They can vote you out of your company. Then thereâs a board of advisors. They donât have power; youâre just asking them for advice. Thatâs the difference.  RESOURCES: ethicallyprofit.com getepicchallenge.com Scalable.Co The Ready to Lead podcast DigitalMarketer Podcast Perpetual Traffic podcast
OUR PARTNERS: Get a free proposal from Conversion Fanatics Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) Get Rolandâs book, Zero Down, FREE
Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
As an entrepreneur, if you want something, and you can map out the journey, thereâs no reason why you canât make it happen.  On todayâs episode, host Roland Frasier sits down with Karl Alomar, Managing Partner at https://m13.co/ (M13). Karl has achieved massive success as an entrepreneur, and his journey is inspiring. Heâs a strong believer in the mantra nothing ventured, nothing gained. âThe stuff outside the box is what creates great businesses,â he says. âI admire the founders who have the guts to go out and make the world different.â  He says thereâs a difference between ideas that sound crazy (and really are) and ideas that sound crazy, but when you think about them logically, thereâs a journey to get you there.  Karlâs Diverse Entrepreneurial Experience  Karlâs entrepreneurial journey began in the late 90âs when he started a video networking company. He exited in 2000 when they were on the downswing of value. His background was actually in engineering, but that degree wasnât helping him much in the business world, so he decided to go to business school and get an MBA.  He says he would do it all over again. The first 3-6 months of the MBA program is basics, and things started making sense to him that heâd previously faked his way through. He could hardly read a financial statement properly with his first business. He says he built that business with âguts and gloryâ and really didnât understand much of what was going on. By the time he finished his business degree, he got really good at fundamentals.  He started a company called China Export Finance. His first engineering job involved doing projects in Asia, China in particular. And he grew up in Europe, so he was used to different cultures. âDifferent markets are very different,â he says. âYou have to understand the customers.â  He partnered with a friend in London who really understood the sourcing problem and illustrated it for him. Once they had the framework, he flew to Shanghai and sourced a handful of local talent. He wanted to create an entity that felt really open. He found a great Chinese business partner who helped him set up the Shanghai office and create a localized feel so the customers were comfortable.  After China Export, he made a few small investments, then accepted the COO position at Digital Ocean in 2013. They had just launched a few months earlier. When he came in, they were at $50k/month. When he left, they were doing $250M a year.  How He Orchestrated that Significant Growth  Karl says there are two parts of growth: things that drive it and things that allow you to manage it and keep up with it. Essentially: growing and scaling. He says that failure is usually more of a lack of ability to manage it. Itâs a scale challenge, not a growth challenge.  Right out of the gate, Digital Ocean built a machine that was organically building on it. They had a simple model, clean offering, relationship with community, and great content. It was an incredible recipe for creating an engine that would build on itself. The formula was built to create a perpetual engine that would grow. One of the key learnings he says heâd pass on is that itâs never too early to figure out how youâre going to grow your organization.  âThink about what you want to get done, and think about mapping out the journey of how you get there,â he says. âIs it a logical journey? It may not make sense by the standards and expectations of the current market, but how is the market changing? What are the key components and how do they connect, and is each one realistic? If you can figure those out, thereâs no reason you canât go out there and make it happen.â  Karl says there are two positions you need as you grow. When you grow so much that you canât touch everyone, you need a Head of Talent. Itâs not about hiring; itâs about optimizing the performance of your organization. This person is focused 100% on culture, energy,...
There are three ways to buy a businessâa normal acquisition, a no-money-down acquisition, and a no-money-out-of-pocket acquisition.  Of those three kinds of deals, Roland Frasier has a favorite. Roland has bought and sold a lot of businesses over the course of his career, so he knows what heâs talking about. In this bite-sized snackable episode, he shares which acquisition deal is his favorite and whyâand how you can make it happen for yourself.  3 Types of Deals and the Distinctions Between Them  A lot of people ask Roland what the ROI is on no-money-down deals, but first you need to make a distinction between the three main types of deals.  Traditional acquisition deals No-money-down acquisition deals No-money-out-of-pocket acquisition deals.
With a traditional acquisition deal, you need a lender, whether thatâs a bank or a fund or an individual or an SPAC (special purpose acquisition company) or whatever. Typically, theyâll provide 70%-90% of the funding. Thatâs going to be debt. These creditors will loan you this money, then expect you to come up with the difference, the down payment. They typically donât want that to be borrowed. It has to be your money so you have skin in the game.  Letâs say youâre going to acquire a $5M company. You get a loan for $4.5M and put $500k of your own money down. You do some cool things with it, grow it, and sell it for $10M. Thatâs a 100% return on your investment, but itâs a 2000% return on your $500k down payment.  Thatâs when we start thinking of more creatively financed deals, where weâre not coming out of pocket at all. That means our ROI is really going to be infinite, because we have zero investment.  The first kind of deal where youâll get infinite return is no money down. These are rare as you get into larger deals. There is literally no money going into the sellerâs pocket at closing. Youâve got to find a seller thatâs totally cool with 100% financing. These deals are very common in small companies, but less common as you get above $1M. Youâre probably buying a company from a motivated seller thatâs not that great.  The quality of deals, size of deals, and number of available deals with a âno money downâ deal is pretty low.  The âNo Money Out Of Pocketâ Deal  In between the âno money downâ deal and the traditional deal is a deal Roland likes to do, and thatâs called âno money out of pocket.â No money out of pocket is significantly different because the sellers often receive a whole lot of cash at closing. The only difference is that itâs not coming out of your pocket. And you donât have to tap your personal credit or assets.  Roland and his team have come up with 219 different ways you can finance your company without getting a commercial loan, and adding to that list all the time. They teach this in an 8-week course, and even then they donât scratch the surface. What it boils down to is that youâre using the assets that exist in the company and some other creative financing techniques to provide the seller with whatever down payment they want at closing.  You can do hybrid deals where you use some of these strategies and some commercial loans, but itâs really fun to play the game of âhow can I do this without any commercial lending?â One thing you can do from the standpoint of credit is use an SPV (special purpose vehicle), a company thatâs set up for a special purpose of acquiring the business.  Those are the three types of deals youâre looking at doing. When we think of ROI, weâve had to come out of pocket zero dollars, weâve gotten the seller money at closing, so it increases how many deals are available, and weâve come up with creative ways of financing. And weâre not limited to how much money we have.  When you do a no money out of pocket deal, itâs a win win win. You can buy an infinite number of companies, you donât have a capital constraint of a down payment, and your return is...
Are you getting in the way of your company growing, scaling, and becoming all it can be? Maybe itâs time to hand over the reins and step away.  In todayâs episode, host Roland Frasier sits down with Cody Bjugan, Founder of VestRight, a company that transforms lives through real estate. Specifically, they teach people how to put together raw land deals in the real estate space. Cody recently handed the company over to a CEO and stepped into a founder/visionary role.  Listen in as he shares his entrepreneurial journey, mistakes he made along the way, and the challenges of handing over your business so it can continue to grow.  An Early Start to the Entrepreneurial Journey  When Cody was 12 years old, he loved to collect sports cards. He grew up in the small town of Damascus, Oregon with its solitary streetlight, and heâd go to the flea market on the weekends. Heâd set up a booth and buy, sell, and trade sports cards.  Codyâs grandfather was a homebuilder and land developer. He passed away when Cody was 15, but Cody still pulls inspiration from his life and accomplishments. His father had the spirit but didnât have the mindset to be successful as an entrepreneur. He got injured and never got back to self-employment after that. Cody says he programmed himself not to give up like his father had done when he was met with failure.  When Cody turned 15, he bought his first car for $800. Throughout high school, he bought and sold cars, put lipstick on them, and turned them. He had plans to go to college, but his girlfriend got pregnant, and he got married two months after high school instead. He entered the workforce in the floor and counter industry in the union to get health benefits to pay for his unborn child.  His coworkers told him he was so lucky to be starting at 19, because he could retire when he was 40. But all he could think was, âIâm miserable. Why would I want to be miserable for my most prime 20 years?â As soon as he got health insurance, and the baby was born, he bailed, and got a job in a private business in the same industry.  Unfortunately, he says, he failed his family, hobbies, health, and spirit by becoming a workaholic. He took this company that was doing $70k a month and turned it into a business doing $1M a month. He was making really good money in his early 20s, but it came at a high cost.  He had gotten to know a lot of homebuilders and land developers as clients. One thing led to another, he networked, and in 2002, he faced his fears and jumped off the cliff into the land development space. Itâs been a journey, he says. Entrepreneurship isnât easy.  The Importance of Mentorship  Cody made a phone call recently. He reached out to the guy who gave him that first job after he left the union and thanked him. He says, looking back, that man was his first mentor.  He admits that he never put much value in mentorship until three years ago. He would always say he was an introvert and wouldnât put himself out there. He would fly under the radar, hide under rocks. It was just an excuse, he says. He didnât want to be uncomfortable.  He has joined a few masterminds where he seeks mentorship from groups of individuals. âIâve grown more in the last three years than I did the previous 18 years of my career,â he says. âIâve allowed people to speak into my life and help me see things in a different way.â He says he went into these relationships with two important perspectives:  If I donât go in there being real and transparent and vulnerable, these guys wonât get to know the real me and be able to touch me like they could. Iâm here to also give and pour into their lives.
He says heâs still growing in that second area. Heâs always had a giving heart when it comes to money, but giving of himself and his time has been a huge process for him.  He recently hired an executive coach to help him through his newest transition, and heâs...
If youâre thinking about acquiring a business, pass it through this set of filters first.  Roland Frasier has boughtâand soldâa lot of businesses over the course of his career. He knows what to look for, and what to stay away from, and he shares his expertise in this snackable episode.  Listen in for 9 things to consider when looking to acquire a business.  #1: Buy a profitable business.  Donât buy one thatâs in trouble and needs a turnaround. Thatâs a whole different skill set and a lot of extra work. There are plenty of profitable businesses out there that you can acquire.  #2: Know if you want to work in, on, or above the business.  There are three places you can work when it comes to a business. You can work in it where youâre doing all the work. You can work on it where youâre more of a CEO/manager. Or you can work above itâRolandâs choiceâwhere youâre thinking more of the business as a product or an investment. Where do you want to fit in the hierarchy?  If you want to be above, then you need to look for a business thatâs not owner-operated. But owner-operated businesses are more affordable and readily available. If you do decide to buy one, you look first at the owner whoâs selling. Maybe they donât want to leave the business entirely. Maybe they still want to work there; they just donât want to own it and have all the responsibilities.  If the owner wants to leave, and you donât want to be the operator, thereâs a good chance that thereâs someone in a managing role in the business (the CFO, CMO, COO, or CRO) who would like to run it. Thatâs a good person to think about interviewing, because they already have the experience.  If not them, then maybe a key employee who has been there 15-20 years would love to step up into the role. Even if theyâre not qualified to do everything, you can hire someone to support them.  If not them, look at consultants or contractors the company has hired in the past for key roles. They have a long history and knowledge of the company.  The next level is to query your network, to ask around. If that doesnât work, you can hire a recruiting company.  #3: Stay away from industries with a lot of regulations.  If you want simplicity, steer clear away from these. If itâs in the health space, and you donât have experience/credentials in the industry, stay away from it.  #4: Think about industries where you already have experience.  This will be very helpful and will give you a head start in growing your business.  #5: Consider an industry where you already have contacts or connections.  Do you have people who could advise or consult with you or connect you with people who could help?  #6: Find a business in an industry thatâs growing.  One of the best ways to grow a business is to find one in an industry thatâs already on a growth trajectory. A rising tide raises all ships.  #7: Find a business thatâs likely to last.  Donât buy a business thatâs just a fad, like a Y2K business. Thatâs a very ephemeral industry. Itâs fleeting. Itâs not going to last long.  #8: Find a business you love.  If youâre passionate about it, it will be way easier. Just make sure all the other qualifications apply too (no regulations, in a growing industry, likely to last, etc.).  #9: Find a business that doesnât require a lot of capital investment to keep it going.  An audio/visual business, for example, has a lot of technical equipment that has to be constantly updated. Youâll spend a lot of money on things that depreciate quickly. If you can find a business thatâs simpler, and doesnât require that capital expenditure, go for that one instead.  RESOURCES: ethicallyprofit.com getepicchallenge.com Scalable.Co The Ready to Lead podcast DigitalMarketer Podcast Perpetual Traffic podcast
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Martha Stewart headlined at T&C 2021 and gave attendees an up close and personal look at her empire, her passions, and her life.  In this episode, host Roland Frasier sits down with Martha and a long list of questions (something heâs famous for and Martha compliments him on). They talk about everything from CBD gummies to peacocks to Snoop crashing her daughterâs tea party and a whole bunch more.  Listen in for an entertaining conversation with one of the most brilliant entrepreneurs of our time.  What do we need to make a good cocktail?  You shouldnât skimp on the quality of the booze you buy, Martha says. Your bar should be elegant. If youâre going to drink, you might as well drink the really good stuff. Her liquor of choice is Casa Dragones tequila. She has a new wine coming out, but the details are hush hush. Sheâs pretty excited about the name. Stay tuned.  Tell us about some of the new things youâre doing now.  They just soft-launched Martha.com, where you can buy all of Marthaâs products plus other peopleâs products that sheâs curated. She has two words that help her choose the products: Need & Want. There are a lot of things that look great, but do you need it and want it? If you live by those two words, you wonât waste money. Youâll save money. You wonât clutter your home, and youâll have good things.  What did you mean when you said âitâs a good idea to re-pot yourself every 10 years?â  I think change is good, Martha says. When youâre through changing, youâre through. Change often enough that you surprise people and keep them on their toes. Make sure you stay out there, not back here. Look to the future. It can get very boring doing the same thing over and over again. Branch out, try new things, look ahead, adapt and adopt.  Whatâs your favorite Snoop story?  Snoop called one day and asked Martha if he could come over. Her daughter and her friends and kids were over at the farm. Snoop said he was bringing three people, then showed up in his Mercedes bus with a group of eight. They were all sitting on the terrace of her farmhouse and Snoop asked, âwhatâs that building down there?â (It was Marthaâs stable.) âIâm going to go down there and look for some grass,â he said. Every adult followed him.  Tell us about creating this category of entertaining that didnât exist before.  I looked for the void, Martha says. At that time, she wanted a magazine that taught people how to run a home, go to work, take care of the kids, be a well-rounded woman, homemaker, business woman. She was making all these painstakingly handmade Christmas decorations and realized that a lot of women would love them for their homes but didnât have the time to make them. âLetâs make it for them,â she said. Thatâs how the product line started.  What is Canopy?  Canopy is one of the largest cannabis companies in the world, and the founder told her, at the behest of Snoop, that she should be getting involved. Sheâs in the CBD world; Snoop is in the THC world. Her gummies are the #1 gummies in America right now, and she has new products coming out for the holidays. She tried hard to emulate the French confection that you get at the end of a dinner in a restaurant in France.  Youâre on the board of AppHarvest. Tell us about that.  Martha says sheâs very concerned about feeding the world. She wants everybody to have good food. She visited acres of greenhouses in Russia where everything is grown because the climate is so cold. AppHarvest is doing the same thing in Appalachia (Kentucky). Itâs a very central location so that people can eat fresh tomatoes instead of shipping them from far away. Itâs sustainable agriculture using a fraction of the water.  You were one of the first people to realize the value of owning your own media.  In 1997 she put together a deal to acquire all her media from Time Warner. âThey shouldnât have let a property like Martha Stewart
You know what they say about the word âassume,â right? Well, itâs true.  Welcome to another snackable episode with Roland Frasier, where he shares bite-sized actionable strategies to help you take your business and life to the next level.  Two separate events happened to him recently that had one important thing in common: someone made an assumption, and things did not go well. Listen in as Roland tells both stories and what he learned from them.  Assumption Tale #1:  Roland just finished their newest event, Scalable Impact Live, in Austin. He had invited a family member to the event who was there when Roland got off the plane. Apparently he was eight feet away from Roland, but Roland didnât see him because he was texting/calling his team, trying to get a VIP guest checked in.  He texted the family member the next morning, âIâm at breakfast. Want to join me?â He ended up sending 5-6 texts with no response. Finally Roland texted, âAre you okay? Iâm worried about you.â  They responded. âIâm upset with you. I waved at you when you got in, then we were standing a couple people behind you in line, and you turned around and looked, but you didnât say hi. So we went home the next day.â  He thought Roland was blowing him off, but he wasnât. He just wasnât focused on looking for him. He didnât walk in thinking he would be there. He said Steve Wozniak made him aware of the fact that he has this inability to recognize faces out of context. Between that and actually looking for someone else, he accidentally blew off a member of his family.  They patched it up, but whew. What a mess.  Assumption Tale #2:  The second episode happened earlier, but Roland just found out about it last weekend. At https://trafficandconversionsummit.com/ (Traffic & Conversion Summit), thereâs a private room set up for Roland, Ryan Deiss, and Richard Lindner where they meet with celebrities before they go on stage. Itâs called the Foundersâ Room. They also have a Mastermind called the Foundersâ Board. Youâll see where the confusion comes in.  Roland walked into the Foundersâ Room with Chip Wilson, the founder of lululemon, and there were some people in there who werenât supposed to be in there. He asked if he could help them, and they said, âNo, weâre just having a meeting.â He said, âWell, you canât. This is a private room, so Iâm going to have to ask you to leave.â They were very upset with him.  Roland got a text from one of those people this past weekend and he said he was upset. The guy had asked the event team, âHey, do you have a place where I can do a meeting?â They asked if he was a founder, and he said yes (because heâs part of the Foundersâ Board), and they pointed him to that room.  This room is super private, because celebrities have it in their contract that they get a room where no one can bother them while they get ready to go on. But this guy didnât know that. He was told by the team working the show that he could go in the room. Then Roland came in and kicked him out. He didnât understand why there would be a lounge for people in the Mastermind, and then heâd get thrown out of it. It didnât make any sense.  Thankfully that one got straightened as well.  Donât Make Assumptions  It comes back to one thing. And itâs one of the Four Agreements in the excellent book by Don Miguel Ruiz. Donât make assumptions.  Rolandâs family member shouldnât have made the assumption that Roland saw him but blew him off. He could have asked himself, what other version of this story could be at play here? Roland shouldnât have made the assumption that the guy was in the room without permission. And the guy shouldnât have made the assumption that Roland was a jerk.  Whatever situations we find ourselves in, if something doesnât seem right, or someone is treating us unfairly, what else might be going on? What important information are we missing? What can we do to make...
Over the next few podcast episodes, weâll walk through the 7 Levels of Scaleâeverything you need to know to grow and scale your business. Â Co-hosts Roland Frasier and Ryan Deiss just wrapped up their newest event, Scalable Impact Live, where they had their first opportunity to roll out a new framework they call the 7 Levels of Scale. People are always asking them, âWhere do I start?â The 7 Levels of Scale answers that question. Â It took a long time to develop the framework. They had all the pieces, but they needed to tie it together in a simplified way that was transferable and repeatable. In this episode, they unpack the first two levels, but here are all seven: Â Level #1: Sell and serve 10 customers. Level #2: Build a growth flywheel. Level #3: Build an upgraded scalable operating system. Level #4: Double your take-home pay. Level #5: Build your board. Level #6: Complete an acquisition for expansion. Level #7: Hit your number.
Two things to keep in mind as you work through these levels one by one. #1: Sequence matters. This is the absolute order of operations. And #2: You canât skip a step. If you do, it wonât work.  Level #1: Sell and Serve 10 Customers If you have not sold and served 10 unaffiliated customers, thatâs the only thing you should be thinking about. Before you get business cards and a logo designedâand thatâs just busy work that wonât make you moneyâyou have to prove that people actually want what youâre selling. They want it, and theyâll buy it. And these are 10 people who arenât your friends and family.  Nothing else matters until something is sold. But there are two phases to it. Sell and serve. Letâs say you sell 10, but you canât deliver. Or you sell 10 people, but none of them are happy; theyâre not getting what they want. You donât have any business scaling until youâve sold and served 10. No automation until youâve sold and served 10. Sell and serve 10, then make a list. Congrats, high five. Youâve ascended beyond Level 1 to Level 2. Now you can think about automation.  Level #2: Build a Growth FlyWheel Now you want to make things predictable and build a system around that. Thereâs a three step process for doing this: 1.) Map. 2.) Measure. 3.) Plan to improve the measurement.  Step 1: Map your growth engine. How are you going to initiate general awareness? Maybe there are multiple awareness channels. What are the biggest 2-3? Do some basic business process mapping to show the flow. At DigitalMarketer (Scalableâs sister company), they do customer value journey mapping. Itâs simply mapping/documenting how customers happen from point of awareness to engagement to subscription to that initial point of conversion to ascension and delight.  Having a visual map of the journey is the first part. Step 2 is having a scorecard to show you how something is performing. Not random metrics in no particular order. No vanity metrics. Letâs say youâre buying ads on Facebook and Instagram. How do you know itâs working? Letâs track our average cost per click. Letâs track the click-through rate. And letâs track our ROAS. The scorecard shows poor, acceptable, good, awesome.  Itâs color-coded, and a human goes in there each week and says, for this metric, hereâs what it was and updates the status to red, yellow, or green. Doing it manually changes your perspective. When people are accountable to a metric and have to record it manually, they actually know their numbers.  Creating a growth flywheel isn't just about putting in a lot of automations. Itâs about aligning your sales and growth processâand the people who are responsible for itâtoward a common objective.  Everybody agrees that this is how a customer happens. Then everybody agrees what âgoodâ is at each stage and creates the dashboard. Then there are people responsible for each of those. On the front end, this is how it should beâthatâs the map. This is what good isâthatâs the...
Roland Frasier is on a mission to help entrepreneurs become rich and happy. One of the best ways to do that is to build businesses you can sell at a profit.  Todayâs episode is bite-sized and snackable, designed to give you five minutesâ worth of valuable tips that will take your life and business to the next level.  Here are some things to think about when youâre looking to sell your business, things to have together before you go to market, tips for creating a business that has high appeal to someone looking to acquire.  #1: Make sure youâre in an industry thatâs trending up.  You donât want to sell if your industry is out of favor right now. Thatâs a terrible time to sell.  #2: Make sure you have a depth of management team in place.  You need to have enough people to take over and run it if you, or any of your key people, leave.  #3: Have SOPs in place.  The more standard operating procedures you have, the easier it is for someone else to come in and run the business.  #4: Identify acquisition targets that your company could buy or be a part of.  A lot of private equity firms are looking for a platform company that can then be built by acquiring other companies.  #5: Make sure youâre in the top 5 in your niche.  Obviously, the more competitors youâre beating out, the better.  #6: Be mindful of the sector growth prospects for your industry.  #7: Elevate the stability and quality of your revenue.  #8: Ensure that your business model is a proven one.  #9: Grow your customer base.  #10: Make sure youâve got an online footprint.  #11: Work on your brand recognition.  #12: Give back and do good in the world.  Pay attention to DEI (Diversity, Equity, and Inclusion) and ESG (how sensitive to the environment is your company?).  #13: Know the barriers to entry.  #14: Make sure your business isnât highly dependent on equipment that will wear out or need to be upgraded.  #15: Make sure you have reliable supply chains.  Selling a business that meets all these requirements will take you down the path to being rich and happy.  RESOURCES: ethicallyprofit.com getepicchallenge.com Scalable.Co The Ready to Lead podcast DigitalMarketer Podcast Perpetual Traffic podcast
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Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Lululemon founder Chip Wilson shares his hard-earned wisdom about all things business.  Host Roland Frasier sat down with Chip at Traffic & Conversion Summit 2021 to pick his brain about anything and everything that has made him successful in lifeâabove and beyond lululemon. From his philosophy on goal-setting to reading 100 books a year to inventing barbecue shorts and dog walker pants, Chip always has plenty of opinions, both popular and unpopular.  Listen in to their brilliant rapid-fire conversation.  Why does Chip have a thing for the number 43? Chip says everyone gets glasses at 43. When people get glasses, they think, âOh my god, Iâm getting old.â Couples look at each other. Their kids are teenagers and donât need their parents anymore. âWho are we together?â they ask. âAm I married to the right person? Do I live in the right city?â Chip thinks everyone should change their name at age 43. Unless they have a really cool name like Chip.  What is Chipâs philosophy on personal development and goals? Chip says people tell you âa smart goal is achievable.â But he wonders if maybe we should fail at about 50% of our goals, as part of a training program to learn how to fail in life. When he first started setting goals, it was all about him. Life now is nearly perfect for him in every way. So, in order to stimulate himself, it has to be about other people winning. He moved from everything being about him to giving with no expectation of return. The Law of Attraction kicked in, and he started attracting people who were in it for something bigger than themselves.  What are Chipâs favorite business books? When Chip was 19, he was working a construction job and had an opportunity to read the top 100 books. When he was 42, he listened to the top 100 business/health books as audio books and came to the conclusion that there are a handful of books that say it all. His top three are: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996/ref=sr_1_1?crid=27B8JFTCSDEV6&keywords=good+to+great+by+jim+collins&qid=1636659201&qsid=142-4358778-3320018&s=books&sprefix=Good+to+great%2Cstripbooks%2C202&sr=1-1&sres=0066620996%2C0977326403%2CB08SBMKX5G%2CB008VGWCHY%2CB00ZMW8BAW%2C0694526088%2C0060516402%2CB0047T9BDW%2CB0058DTIC0%2CB07MXPB17B%2CB077Z2SMZ6%2CB00XDQYXM4%2C1599953633%2C1591846447%2CB089CSW3Y6%2C8417963170&srpt=ABIS_BOOK ( Good to Great) (Jim Collins); 7 Habits of Highly Effective People (Stephen Covey); and Psychology of Achievement (Brian Tracy).  What does Chip mean when he talks about linguistic adaptation? Words are always changing meaning, and we have to adapt. As far as culture goes, the term âvaluesâ is out, Chip says. âVisionâ is out, and âpurposeâ is in. Chip took 30 terms out of those books he read, and thatâs what he runs his companies on. âConditions and satisfaction.â When heâs discussing a project with somebody, thereâs no end to the conversation unless they have conditions and satisfaction and a done-by date. âIntegrity.â Integrity means I do what I say I will do when I say I will do it, and if I canât get it done, Iâll go clean up my mess and reset new conditions and satisfaction. When everybody knows the terms and what they mean, then weâre all on the same page.  What did Chip do as a lead magnet that was a huge success? A lead magnet used to be called a loss leader. Roland says, if you call it a lead magnet, you can charge a lot of money to sell information about it. Chip had a lead magnet with yoga mats to get people in his lululemon stores. Yoga mats were easy to make and while other people needed to make a profit, he didnât. He owned his manufacturer. He just needed to get people in stores or online to get people to buy the clothing.  What was it like to sell lululemon? When Chip was getting ready to go public with lululemon, the board of directors said he had to divest from the manufacturing, but the manufacturing was a critical part of the...
Roland has 6 tips to help you be more productive, and he shares them concisely in this bite-sized episode.  Theyâre each a little bit outside the normal time-blocking and schedule-setting templates and tips weâre used to, but they work for Roland and just might for you too.  #1: Develop an indifferent attitude about things you canât change. Just decide not to care. You canât change these things. They are what they are. Who cares? Stop letting them bother you so much.  #2: Deprioritize the tasks that are stressing you out. Especially if thereâs really no benefit to focusing on them. How we prioritize tasks in time management is important. And you have to constantly re-evaluate tasks youâve already prioritized to make sure they still make the cut.  #3: If youâre burnt out, take time to recharge. If you find yourself unable to focus, unhappy, or dreading something in particular, take some time off to relax and do something you enjoy. This will seem like itâs making you less productive, because itâs taking time away from things you need to get done, but youâll come back more focused and able to get things done more quickly and easily.  #4: Forgive yourself and others. Forgiveness is important. First, forgive yourself for things not going the way you want. Instead of putting a label on yourself (âIâm not good at this.â), forgive yourself for mistakes and failures. Failure is really the only way we learn how to be successful. If we do something right and succeed, that could have just been luck.  Studies show that, in a culture where people are punished for failure, theyâre typically 230% less productive than people in a culture that accepts failure. Forgive yourself and others around you when you/they donât achieve the exact results you wanted.  #5: Use the scientific method to find your most productive working habits. Scientists have a control (the way things have always been done) and an experiment to see if it can be done better. Introduce new habits that might make you more productive. Test those out for 30 days and keep the ones that work best.  #6: Create hard boundaries around unproductive distractions. Set limits for social media and emails. How many times will you be on a Zoom call? Have a schedule so you spend time where you want to spend it instead of letting the world do it for you. Schedule time for yourself (read, relax, watch TV), time with your friends and family, and time for work. If youâve got all three of these things in your schedule and block those hours out, then youâll get more accomplished than any other way.  You also need to talk to yourself and review all of this every Sunday evening, and make sure itâs all scheduled how you want it. Then talk to your family or your significant other, and ask if thereâs anything on your template you should tweak. Then, on Monday morning, ask your boss or your team if they have any changes to your work schedule.  And there you have itâsix not-so-obvious tips to help you be more productive.  RESOURCES: ethicallyprofit.com getepicchallenge.com Scalable.Co The Ready to Lead podcast DigitalMarketer Podcast Perpetual Traffic podcast
OUR PARTNERS: Get a free proposal from Conversion Fanatics Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) Get Rolandâs book, Zero Down, FREE
Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Roland has 7 rules he follows when it comes to money, and he shares them succinctly in this bite-sized episode.  #1: Invest in quality over quantity. If youâre buying a stock, if youâre investing in a company, if youâre trying to buy a suit, if youâre buying anything in life, if you invest in quality over quantity, youâre going to be happy. Quality lasts. Quality gives you greater utility. Quality generally gives you greater happiness and way fewer problems.  #2: Invest in yourself. The investment that will pay the biggest dividend is always the investment in yourself. Whether thatâs having a great coach, joining a Mastermind of successful people, educating yourself through books/courses/trainings, investing in yourself will generate the greatest returns. You are a renewable resource. You are able to take your skill anywhere. The more skills you have, the smarter youâll be about making choices, and the more options and choices youâll have. Always invest in yourself.  #3: Use a barbell investing philosophy. The bulk of your investmentsâ90% of the things youâre investingâshould be conservative. Roland has a lot of money in cash so he can take advantage of opportunities when they come up. Invest that remaining 10% in things that could pay off in big ways. Preserve 90% of your cash, have 10% at risk, and know that a few of those risky investments could pay off huge.  #4: Think in buckets. You should have a bucket for cash, a bucket for philanthropy and doing good for the world, a bucket for doing things with/for your family, a bucket for travel/entertainment, and a bucket for savings. Then, every month you allocate a certain percentage of your money into each bucket. This way youâll always have money for the things you need. Itâs a great way to manage your money.  #5: Your business should always work for you, not the other way around. Roland sees so many people who get into a business and stick with it no matter what, because they donât want to fail. Thatâs a terrible mistake. Give a business a certain amount of runway and capital, and if itâs not performing, you donât keep feeding it. Let it go. If itâs not working for you in the time period youâve allocated to make it go, stop investing in it. It will change your life when you stop working in businesses that really shouldnât exist.  #6: Buy back your time first. Whatever it is that youâre doing right nowâfrom walking the dog to mowing the grass to doing your laundry to cooking mealsâif you donât enjoy doing them, use your money to hire someone to do them for you. If theyâre worth less than what you could be earning doing something else with that time, then pay someone else to do them. That buys back your time so you can spend your time doing more valuable things.  #7: Money serves to buy you freedom and options. This one is more of a mindset principle. Money is nothing more than a store of value, so you can do things in the future. It gives you options to do whatever you want to do. It gives you the freedom to spend less time making money. If the pursuit of money is costing you your freedom, or itâs limiting your options in a negative way, then donât do it. Use that as a guideline. It should govern everything you do. Money should provide you with freedom and options. Donât sacrifice freedom and options to get money.  RESOURCES: ethicallyprofit.com getepicchallenge.com Scalable.Co The Ready to Lead podcast DigitalMarketer Podcast Perpetual Traffic podcast
OUR PARTNERS: Get a free proposal from Conversion Fanatics Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard) Get Rolandâs book, Zero Down, FREE
Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!...
What makes a good business partner, and how do you know if you are good business partner material? In todayâs episode, co-hosts Roland Frasier and Ryan Deiss, who happen to be longtime friends and business partners, talk about what it means to be a âpartner person.â If youâre not a âpartner person,â can you become one? And what does that involve? Related: how do you go about finding another âpartner personâ to partner with? Before they dive into all that, they take a quick detour into where to get your funding when youâre getting ready to start a business. How To Fund Your Business Roland does a decent amount of consulting for high-quality people who are looking at new business opportunities. He talks them through where their funding will come fromâbootstrapping vs. raising capitalâand how to figure out what it will cost. What are the resources theyâll need to make this new thing go? Youâve always got to start with your budget. Donât dive in without knowing that. How much money will you need, and whereâs the best place to get it? Will you self-fund? Let the company fund itself? Or go out and get funding from an outside source, like angel investors or venture capitalists? Thereâs also franchising and licensing. Pick a path, decide how much you need, and state upfront at what point youâll fold if things arenât going well. When youâre looking to start a new business, the first rule of thumb has always been to find a need and fill it. And figure out ahead of time if people will pay for your end result. Do people want what weâre offering? Dry test it to make sure. Donât take peopleâs money and then not deliver. And how do you decide if you need/want a partner? And how do you pick the right one? How to Be a Good Partner Ryan attended a recent Mastermind where they talked about people who make good business partners and people who donât play well with others. Partner people and not-partner people. What does it mean to be a partner person? How can you tell if youâre one or not? If you know youâre not, can you become one? When Roland was practicing law, he got to see a lot of people forming partnerships, many of which didnât end well (hence the need for bringing the law into the picture). He always tells people they should do a partnership agreement, because partnership expectations are hard to agree on if you donât write them down. A history of successful partnerships is a good indicator that someone is a partner person. If youâve been in litigation with people you were in business with, thatâs a bad sign. If theyâve sued or been sued by everyone theyâve been in business with, thatâs a problem. If they talk crap about former partners, also not a good sign. Good partner people own their stuff when a partnership goes bad. They donât blame everything on the other person. Honest communication is really important. You need people who are aware of their own faults and tell you what challenges you might have with them as a partner. Solid self-awareness and ownership and the willingness to change are all important. When you go in, you have to believe that together youâll be better than you were separately. The sum has to be bigger than the parts. You also need to complement each other. Ryan had a partner once who was too much like him; their skill sets were too similar. They couldnât stay partners. You need to be aware of your strengths and weaknesses. The other piece is that you need to see value in other peopleâs strengths. Non-partner people tend to devalue the strengths that other people have. They think the thing theyâre really great at is the only thing. You need to see the other personâs skill set as being equally valuable. You canât treat your partner like an employee. Itâs frustrating when youâre in a partnership and the person is me me me all the time. You want to hear âweâ and âus.â A good partner excels at conflict resolution. Roland likes partnering with people who have long-term...
Ryan Deiss was recently featured on the Perpetual Traffic Podcast to talk about the future of marketing and conversion.  Marketing, at the end of the day, is the crafting and amplification of a messageâand the crafting piece is more important today than itâs ever been.  Weâve been receiving so much positive feedback about adding Ryan as a co-host on Business Lunch. We recently featured Ryan on another one of our podcasts, Perpetual Traffic, about the future of marketing and some cool things happening at Scalable. (One of those cool things is Scalable Impact LIVE. https://scalableimpactlive.com/ (Get your ticket HERE).) Itâs a great episode to listen to as a leader and entrepreneurâand to have your marketing team listen to as well.  No one knows marketing like Ryan Deiss. Listen in as he chats with Perpetual Traffic hosts, Ralph Burns and Kasim Aslam, about what we can expect in the world of marketing in the weeks and months to come.  How Digital Marketing Has Changed in the Past Two Decades Ryan has been in the digital marketing game since he was 19, and heâs almost 41. If you do the math, heâs been at it longer than he hasnât. And heâs seen a lot of changes. When he first started, obviously there was no Google or Facebook or YouTube or TikTok. Over the first decade of his career, he watched it move toward marketersâ ability to target. There was this push when it was all about âright person, right timeâ (and the right message wasnât as important).  In the past few years, weâve seen a shift away from that. Things got harder, more expensive. Itâs been fun with Facebook ads from 2007 to 2017. There was a new social channel coming out every other month. You could get in early, build your following. We watched influencers become celebrities.  But paid ads have straight up doubled in the past year. The average marketer has to spend more, and itâs only going to get harder. We peaked, we crested, and now weâre seeing a shift back toward digital marketer looking like mass media marketing. Our ability to get our message in front of the right person at the right time is slowly getting taken away from usâthrough competition, algorithmic shift, and being priced out.  With all this mass media, the message matters more now. Itâs the message that reigns. Thereâs always going to be an edge if youâre really a student of this stuff. Itâs really important as marketers that we own our message and become good copywriters again. Bad copy used to work if your timing was perfect. The message could be âwant this thing?â People would be like, âI do!â And it was as easy as that.  Now? The sky isnât falling exactly, but you have to realize that the 2015 playbook isnât going to work in 2022. You have to build your own community, your own media brand. You need an email list, a podcast, a community of people invested in you and what you do.  The Best Message Wins Roy Williams, one of Ryanâs mentors, is the author of The Wizard of Ads trilogy, which âeverybody should read,â Ryan says. One of the fundamental themes is that the best message wins. Roy knows this because heâs done primarily mass media marketing, and thereâs only so much targeting you can do through radio/TV. Roy always says, âThe most valuable target is the untargeted target that you target through messaging.â  Why is this true? Because, the more targeting you bring into play, the higher the cost. The holy grail of marketing and advertising is the ability to craft a message, yell it out to the masses, and have people who didnât even know they were in the market have their ears perk up. That is the greatest skill that has ever existed and will always work in marketing.  Ryan says thereâs going to be an absolute bloodbath in the digital marketing space. You had so many agencies and consultants who had their trick. Ooh, I can juggle. In a world where everyone wants juggling, thatâs great. But now itâs like juggling sucks. Nobody wants
In an interview with Roland Frasier, Marcus Lemonis, host of the hit TV show, The Profit, breaks down what really matters most in business. Marcus was scheduled to speak at T&C 2020, but the event never happened. Roland and Marcus still had a chance to sit down and chat though, and this podcast episode revisits that brilliant interview. And exciting news! Marcus will be speaking at Scalable Impact Live in Austin, TX on November 2-3, along with NFL Hall of Fame running back Emmitt Smith and Kendra Scott, who has had a billion dollar exit in her fashion brand. Marcus is known for looking at the 3 Psâpeople, product, and processâwhen heâs evaluating a business to invest in. When asked to break that down, he said itâs important to first establish the fact that this framework works for everyone. Itâs an easy way for him to communicate with people on TV about how to think of their business differently. The application is universal. Product, Process, People These are the three things that matter in a business, but you have to rank them in terms of priority, Marcus says. Product is the easiest one to think about. A relevant product or service is something everyone can understand. Itâs got to be real time, digestible. It has to be able to change when the environment changes, and itâs got to be driven by the market, not your emotion. Process is all about how you develop the idea, how you properly document it, build the case study around it, test it, roll it out to people, and continue to improve on it. Where a lot of companies die is that they donât evolve, and you have to. Your process has to evolve and take into account new technology, trend changes, etc. People are the most important. Itâs easy to say you care about people, but Marcus has started to rev this up a little more recently. Start with yourself. You canât respect other people if you donât respect yourself. 2020 has been a crazy year. It has wreaked havoc and played tricks on peopleâs minds. Weâve lost a lot and need to take stock in who we are as individuals, family members, community people, and leaders. Then apply that to people who work with you, not for you. We get frustrated with people, and we change our tone. We have this mindset of you work for me, instead of you work with me. We can be collaborative and thoughtful and still be good leaders. âI can go into any business and help them to think differently about themselves and other people,â Marcus says. âIf youâre not capable of thinking differently, you shouldnât be a leader.â What Is So Attractive About Turn-Arounds? The Profit is all about turning around businesses that are having challenges. What makes someone want to tackle something so difficult? Marcus says heâs always just been more at home with looking at things that are broken (processes, products) and really understanding it. âIâm more comfortable with things that are fractured,â he says, âbecause I like to be the guy with the glue who puts things back together.â How does he decide when to help people and when to cut his losses? He says a lot of people think heâs crazy. âWhy do you waste your time with knuckleheads?â people ask him. And he does it because of what other people learn while they watch him do it. He invests time in people to prove something to himself, to help others, and he knows it also resonates with the people watching. He wants to raise peopleâs self-awareness about their behavior. How does he deal with people attacking him while he tries to help them? Well, that part isnât much fun. When the cameras leave, those relationships donât always work out. If theyâre delusional about themselves, they usually donât change. Donât rely on the other person to dictate your behavior, he says. You canât let people take you off your game. The Profit is one of the longest running shows on television today. Heâs ultimately learning for himself and teaching others to think differently. It would be easy to kick people...
A good leader communicates directly and truthfully without sugarcoating. In todayâs episode, co-hosts Roland Frasier and Ryan Deiss recount a recent leadership meeting of their central holding company, Scalable Equity. According to Ryan, the meeting was going âfineâ until Roland âstarted yelling at this one guy out of nowhere.â Rolandâs rendition of what happened is nothing like Ryanâs. These differing perspectives caused Roland and Ryan to reevaluate things and ask some important questions like: How do you yell at people when theyâre screwing up? How do you talk to people at an executive leadership level vs. your subordinates? Do we need to worry about peopleâs feelings? Whatâs the best way to deliver uncomfortable truths? Listen in as they tackle a hard topic head-on. Two Sides to the Same Story Ryan gives his version of the leadership meeting first. Things were going fine. They were talking over their priorities. Then Roland started yelling about how they had goals that didnât get met, projects that didnât get finished on time. He was frustrated and let his feelings be known. Ryan said they were all frustrated, but he was still surprised that Roland came in with âguns blazing.â Roland says Ryanâs characterization isn't accurate. He felt like the meeting was all BS. Everyone was being inauthentic and pretending to be this perfect image. He was surprised that people were faking fine. From Rolandâs point of view, it started with looking at one particular companyâs financials. They received PPP money, and have a line of credit. The company had missed its goals by a fair amount, and the current month was tracking even worse. Theyâd made a lot of changes, but they were using PPP money that was supposed to be sacrosanct. Roland says there had been rumors of people complaining about variable comp, and they needed to understand they were underperforming. A company called DigitalMarketer shouldnât have a struggling marketing department. He loves them all, but they need to fix this, and the leadership team is responsible. He says he wasnât picking on one guy. He was talking to everyone. (He called this person after the meeting to clear things up.) Sugarcoating vs. Being Real Roland and Ryan discuss the whole âpraise in public, reprimand in privateâ concept. They agree that yes, you need to be careful not to damage someone reputationally by coming down on them hard in front of others. But, in a leadership meeting, you need to be able to talk directly. Itâs tempting to sugarcoat, but the longer you go without saying what you need to say, the harder it gets. If youâre going to talk to a person about their performance (or lack of), that should be done in private. But when youâre talking about the company and saying, âHereâs where weâre falling down and hereâs where we stand as a consequence of that, and that canât continue and we all need to pull together and figure out how weâre going to help correct that,â youâve got to be able to have that conversation with your leadership team. They donât need to be beat up on or singled out, but they need to hear the truth and where the collective leadership is failing. Roland said he didnât make an emotional outburst; he delivered the facts intentionally in the way he thought would convey the biggest impact. He thought about the words he was using and chose to say âmarketingâ instead of a personâs name. Ryan said he wished he would have known ahead of time that Roland was going to bring it up, so he could have been prepared. But he realizes that a leadership meeting is literally for discussing problems. If theyâre not going to meet for real talk, then why are they even meeting? He says a leadership team canât be effective unless they can piss each other off and still move on from that. If youâre hyper-obsessed with not hurting peopleâs feelings, how will you ever get good work done? From This Point Forward In the past, Roland would have said, âScrew...
Get the behind-the-scenes inside scoop on what went right (and wrong) at https://trafficandconversionsummit.com/ (T&C 2021). In todayâs episode, co-hosts Roland Frasier and Ryan Deiss pull back the curtain and take a very honest look at what itâs like to pull together a huge conference not only during a pandemic, but when your celebrity guest pulls out at the last minute. Before they share those detailsâand what you can learn from themâdonât miss the opportunity to be part of whatâs coming up next. Youâre invited to https://scalableimpactlive.com/ (Scalable Impact Live) on November 2-3, 2021. Itâs an event like no other. Roland, Ryan, and Richard will be up close and personal, workshop style, teaching cool stuff, helping you network with amazing people, and getting actual work done. https://scalableimpactlive.com/ (Register here TODAY). Now listen in as the hosts describe a very intense three days at T&C. A Last-Minute Scramble for a Celebrity Guest https://trafficandconversionsummit.com/ (Traffic & Conversion Summit) celebrated its 10th anniversary in 2019. Then it got canceled in 2020 because of Covid. Roland and Ryan and their team had high hopes for T&C 2021, with fingers crossed that Covid would be a thing of the past. Their goal was 10k in attendance, a new T&C record. Then, the week they announced the eventâand celebrity guests Snoop Dogg and Martha Stewartâthe Delta variant was all over the news. Their timing could not have been worse. Then, on the first day of the event, Roland got a call that Snoop was sick and couldnât make it. How were they going to deliver a great experience to their guests without him? They had to decide on the spot whether theyâd cancel him altogether or keep him for next year. They decided to keep him. And had a day and half to find a comparable replacement. Meanwhile, Ryan was having recurring nightmares and waking up in cold sweats about walking out to do the keynote at a sold-out event with no one in the audience. On the actual day, backstage, waiting to walk out, he had a near panic attack and texted Roland. (His keynote fortunately went great.) Roland Gets the Job Done Ryan is very impressed by Rolandâs seeming unflappability in times of great stress. When Snoop Dogg canceled, Roland called in every favor he possibly could and came up with a list of 22 possible replacements. They narrowed it down to Gwyneth Paltrow and Magic Johnson and decided on Magic. Roland wrote the contract on his laptop on the way to the conference center. That night he slept from 1am to 3am, because he had to cram on Magic interviews and his book, so he could craft a list of questions theyâd be asking him (per his PR teamâs requirements). Ryan says Roland is suck it up, buttercup, and never looking for pity. He just gets the job done. When crap goes sideways, itâs a reason to sleep less, but not to give up. You make the thing every bit of what you promised it would be to the people who have invested their time and money to come. Roland shouts out Martha Stewart for being a suck-it-up person as well. She had just gotten out of the hospital from surgery on her broken ankle. Her doctor told her not to move, but she wasnât going to back out of the job she signed up for. She had someone helping her walk, but she showed up, and she delivered in a big way. When Bad Things Happen, Freak Out for a Minute, Then Deliver Not everyone can be as calm as Roland Frasier, but a good leader needs to stay calm enough to lead the team and make things right for the customers. Ryan noticed that some people on the team were able to do this and pursue solutions. Others seemed drawn to the drama and just added to it. Those people probably werenât ready for a leadership position. Ryan also admitted that he had a general sense of disappointment during the whole T&C event. He later realized he was comparing this yearâs event to the picture he had in his mind of what T&C...
Starting a new project is easy; finishing what you start is crucial.  If you want your business to grow and scale, you canât just do one thing. But you also canât just have a bunch of great ideas, start a bunch of projects, and never finish them. 80% done is zero.  In todayâs episode of Business Lunch, co-hosts Roland Frasier and Ryan Deiss take an honest look at some of the struggles theyâve had lately in their multiple businesses. They talk through some challenges at DigitalMarketer in particular. Things havenât been getting completed at the speed, frequency, and level of excellence they want them to.  The good news? Theyâve had some hard discussions with their leadership team, and theyâve finally solved this challenge. But it has involved relearning lessons theyâd already learned from past mistakes. If this happens to you too, youâre not alone.  One Team Takes One Thing at a Time from Beginning to End Itâs a classic mistakeâtrying to do too much with just one person or one team, stretching people too thin. This temptation is always present, but it never works out.  Roland and Ryanâs longtime friend, Carl White, talks about half-built bridges. Instead of building a whole bridge, you keep starting bridges. You put in tons of labor, and itâs worth nothing, because nothing is finished. Itâs not that, if you get it to 80%, youâll get 80% of the results. Nope. Youâll get zero results.  Theyâre not saying your business canât do more than one thing at once. In fact, you have to, if you want to grow and scale. The iPhone doesnât go away while Apple is developing the iWatch. But you have to acknowledge that one team can only take one thing from beginning to end at a time. When you have a team working hard on something, you canât ask, âHey, can you do this thing too?â Whatever gains you get on the new thing, youâre going to lose on the first thing.  What Roland and Ryan did to solve this was very simple. Each team stopped doing everything but this one thing. They tackled until it was done and it was great. Every piece of it. Then they moved on to the next thing.  So how do they solve for the long term? How do you start something new and keep the other things running?  Donât Ask a 0 to 1 Person to Do a 1 to 10 Job You have to know the difference between a â0 to 1â person and a â1 to 10â person. These are two totally different personality types. A 0 to 1 person takes a project from start to finish, but then theyâre done, and a 1 to 10 person takes it from there. They run it, manage it, optimize it. And the 0 to 1 person starts something new.  One mistake theyâve made in the past: asking a 0 to 1 person to do 1 to 10 job in their spare time. A second mistake: giving the 0 to 1 person a team and hoping they can do both the launching of new projects and the maintenance of old projects. You wind up building a team of people who arenât as talented as the 0 to 1 person. And, even more importantly, youâre asking a 0 to 1 person to be a manager. Thatâs not in their wheelhouse. They want to get things done quickly and correctly, not take the time to teach other people how to do it.  The bottom line: if you want to do multiple things at the same time, you need multiple 0 to 1 people.  What This Looks Like in Real Life At DigitalMarketer, one of their portfolio companies, theyâve had marketing and products centralized for the longest time at the holding company level. Now that theyâve hired a general manager, they can begin to build a marketing team made up of â1 to 10â people.  Theyâve also identified this at https://scalable.co/ (Scalable) as something they need to fix. Entrepreneur founders are often 0 to 1 people who burn out or donât have the skillset to go to the next place or continue at a subscale level. The whole idea behind Scalable is that the tools you need to be the 1 to 10 entrepreneur are available, and growth is the 0 to 1. Scalable has all the...
What if you could sell less but make a bigger profit? Sound too good to be true? Russ Ruffino, creator and founder of Clients on Demand, helps experts, coaches, consultants, and thought leaders do this very thing. In this episode of Business Lunch, Russ sits down with host Roland Frasier to talk about how he went from selling products that cost less than $10 to selling programs that cost $10,000 or more. Â Russ started out in online marketing in 2011. After some affiliate marketing success, he realized the real money was in creating his own stuff. He bought everything he could afford on his bartender salary and started selling products at a really low price. It didnât take long before he decided to flip the model on its head. Instead of selling thousands of copies of something that cost $7, why not sell a handful of something that costs $7k? Â The Model Is Simple Russ tried a massive experiment. He designed a funnel, found some committed folks to enroll in his program, and they got results. His income went from $20k/month to $200k/month as soon as he got it cranking. They scaled and scaled, and now theyâre doing around $1.7 million/month. Â He says his model is simple and elegant. Itâs whatâs left when you toss out everything extreme or unnecessary. ad webinar phone call new client
They run ads on YouTube and Facebook and drive traffic into a 40-minute webinar. On the webinar, they invite people to book a call. On the call, they book them straight into their high-ticket program. And thatâs the same model they teach to their clients. Their program is 8 weeks long. On the back of that, they have a 1-year mastermind ($24k). Then they have a higher-level mastermind for $85k/year for people who want to go to multiple 7, 8 figures.  The vast majority of their clients are in the health space, relationship space, nutrition space, real estate space, NOT the business building space. They donât want to create their own competitors.  Their ideal customer is anyone who can solve a major life or business challenge. They have to have something to teach people and an outcome they can help people achieve. One of their clients is a handstand coach. He teaches how to do a press up to a handstand, which is the holy grail of yoga/fitness people. Russ was skeptical at first, but itâs wildly popular and way more than just a handstand. There are a cascade of benefitsâno back or shoulder pain for the rest of your life, literally being an inch tallerâthat make it well worth the high ticket.  What About Downselling and Outsourcing? A lot of people believe you have to warm people up by starting with a low-ticket item, then move toward a high-ticket program. What are Russâs thoughts on the value ladder concept? His method works without a warm-up. Heâs filtering out people who arenât willing to invest and commit, and getting right to the people who are.  He might be leaving money on the table by not having a downsell, but he doesnât know what heâd even sell. He could do an information-only program without the support, but that defeats the whole purpose. Itâs like giving a stick of dynamite to a kid.  About 95% of their enrollments come on the first call. They have 30-35 people a day reaching out to his company, and he has 5 people on the phones full-time. They watch the webinar, then book their appointment right after.  He says he hasnât had much success with outsourcing sales. Itâs difficult to find someone completely aligned with their values. They only make an offer to 80% of the people they talk to. They firmly believe in only selling to people itâs really going to work for. When you have an outside commissioned sales team, theyâre not going to abide by that. They just want to sell.  They donât work with copycats. They donât work with people whose niche is too narrow or whose market is too hard to reach. And they make a judgment call on the spot about whether or not their...
Thereâs a lot of buzz right now about a surprising new privacy announcement from Apple and a ânewâ thing called the creator economy. Of course you can count on co-hosts Roland Frasier and Ryan Deiss to have some thoughts about it all. Summer is over, and Roland and Ryan are looking forward to getting back into the normal groove of business, which they both love. https://trafficandconversionsummit.com/ (Traffic & Conversion Summit) is just around the corner. These are exciting times. And, hey, if youâre enjoying the podcast, take a minute to review it. Todayâs episode is a virtual smorgasbord of great topics, and they start off by discussing a recent article titled https://automatter.substack.com/p/the-year-that-everyone-became-a-creator ( âThe Year that Everyone Became a Creator.â) The article essentially states that we have this creator economy right now and, as a result of that, anyone and everyone can be a creator, someone who is able to scale without permission. Thereâs Nothing New Under the Sun Ryan says this developmentâindividuals thinking more like businessesâis a good thing. In the past, an individual putting themselves out there was a fairly limited business model. Theyâve shown they can monetize their own stuff, but then go beyond that and leverage investments in other businesses. His only problem is with the terminology. This idea of a creator economy, or even creators in general, is just a rebranding of the word âentrepreneur.â Itâs not new. Sure, there are more opportunities right now, so we have more winners. But businesses have been doing this forever. Like Roland says, itâs a reskinned version of an age-old thing. Ryanâs marketer side thinks itâs brilliant to rename a category, but the teacher in him warns us not to lose the opportunity of learning from all the models we have in the past. Roland agrees. Heâs a fan of reading the classics in business and finance and marketing. Like that Shakespearean assertion that there are only 7 plots in the world, all of this has been seen before. Donât go out and read all the new books on becoming a creator. Itâs called business. What Goes Into Being a Business? So, to break this down, what does every business need to do? Three basic things:
Theyâve got to have something to sell.Â
They need a distribution channel.
Theyâve got to have monetization.
A lot of creators/influencers right now (on TikTok, etc.) are entertainers. There are no more gatekeepers. You donât have to get on the radio or TV. You still need to have something youâre sellingâa product or a service. Entertainment is a service. You still need distribution and monetization. And there are a lot of opportunities to cross-monetize your celebrity. A lot of people are now able to get into micro-funds, to micro-invest.
Roland and Ryan are developing a fund that will help small businesses. Theyâll put their own money into it and raise money as well. Itâs an example of creators investing in other creators and keeping small alive. Thereâs a great opportunity to create your own network, like theyâre doing with their podcast. Itâs just eliminated the giant infrastructure with investment. Democratization is an overused word, but itâs appropriate. Donât limit your monetization. Do all the things youâre doing but also make semi-passive investments in other companies. Diversify how you make money. Is Our Privacy in Jeopardy? The host switch gears for a bit to talk about something pretty important: your privacy. Apple announced recently that, in hopes of stopping child trafficking and abuse, https://www.axios.com/apple-encryption-child-safety-pandoras-box-6841be6c-6486-4831-b3cc-a5bcc70b891f.html ( theyâre going to be scanning your personal devices for red flags). When the iOS 15 rolls out, theyâll scan your personal devices and Cloud uploads to match content against prohibited content (child pornography). On the one hand, this is very noble. On the other...
Build your business smart, and you can make a lot of money when you sell it.  In todayâs episode of Business Lunch, host Roland Frasier sits down with John Warrillow, founder of https://valuebuilder.com/ (ValueBuilder), author of three great books, and all-around good guy, to talk about building and selling businesses.  Each of his books is geared toward a different phase of your business. Built to Sell is for anyone feeling trapped in their business and shows you how to create a business that can thrive without you. The Automated Customer is for anyone looking for a recurring revenue stream. And The Art of Selling Your Business is for anyone on the last chapter of their entrepreneurial journey.  He also has an exclusive offer for Business Lunch listeners who want to apply the lessons from his latest book to their own businesses.  Listen in as Roland and John dig deep into how to build and sell your business well.  Building a Company Youâll Eventually Sell John has a radio show called https://builttosell.com/radio/ (Built to Sell) where he interviews a different entrepreneur each week about their exit strategy. He says there are a few dozen people out there playing at a higher level, out-maneuvering and outthinking the other side. They were the inspiration behind his most recent book. What tactics can we learn from these people? What mistakes can they help us avoid?  The biggest issue entrepreneurs face when they go to sell their business is: what do you want for it? John says if you put a super-high number out there, youâll lose people before you even start the process. On the other hand, if your number is too low, youâre cheating yourself. Thereâs virtually no good answer to this question, but this is a decent one: âHey, Iâm a reasonable person. Iâm happy to review any offer you think is reasonable.â  He tells them that heâs willing to look at an IOI (indication of interest) if they want to put that together. An IOI is not the same as an LOI (letter of intent). An LOI gives a specific price and includes a no-shop clause where you agree not to market your business to anyone else. Thatâs a dangerous document to sign. Youâve lost leverage. You want a process to try to get multiple bids from multiple people at a time.  The Importance of Building Your Own Media A lot of Business Lunch listeners own ecommerce companies, and right now FBA (Fulfillment By Amazon) roll-ups are all the rage. Theyâve raised over $1 billion in funds and hold workshops on how to get the most for your business. They create a deal flow mechanismâHow to Sell Your Amazon Businessâthen go in and buy at low multiples. Theyâre like the fox in the henhouse. How would John advise someone who gets an offer from one of these groups to proceed?  He asks the question: who owns the customer? If Amazon is seen as the ultimate owner of the customer, and youâre a fulfillment house with a 3rd party product you sourced, you donât have a direct relationship with the customer. This puts you in a weak negotiating position.  If you own the brand, the customer list, and you have multiple marketing channels, one of which is Amazon, you can do a lot better. You donât want to be dependent on the traffic from one platform, and you want access to your clients.  John tells a story about Ben Leonard who built a cool workout platform, Beast Gear, selling weight lifting straps and gloves. He started selling on Amazon and, in the package he included a note that says, âMake sure you tag us on IG when you get a PR. Iâd love to know about it.â Then he DMs anyone who posts, says something like, âI canât believe you dead lifted that many pounds!â and builds rapport. On top of that, he gives them a $20 gift card for the Beast Gear website.  This lessens his dependency on Amazon, which is always a good thing.  Selling Your Business to a Private Equity Firm or an Individual Investor Entrepreneurs thrive on freedom....
You need a process for distinguishing a good idea from a great idea.  Itâs fairly easy to tell the difference between good ideas and bad ones, but what about good ideas and great ones? As many people have said in a lot of different ways, sometimes the enemy of a great idea is a good idea. (For great ideas delivered to your inbox weekly, https://scalable.co/the-memo/ (sign up for the Scalable Memo).)  Good ideas are a dime a dozen, and if you say yes to all of them, youâll never have the capacity to try out some really great ideas. At a recent strategic planning meeting, Roland and Ryan sat down with their team to look at where theyâre at as a company and where theyâre headed. They felt frustrated that growth hasnât been what theyâd hoped of late.  They concluded that theyâd been investing too much time and money into good ideas, instead of great ones. It was time to let some of those good ideas go. But how do you know when and how to do that?  Tweaking the ICE Model and Clearly Stating the Hypothesis The ICE Scoring Model is helpful when deciding whether an idea is good or great. You rank your project on a scale of 1-10 in each of three categories: Impact, Confidence, Ease. Then you multiply the numbers to get the ICE score.  To make sure an idea is great, and not just good, Roland and Ryan have decided to go for a high score in all three categories, not just one or two. If something will have a high impact and is easy, but you donât have confidence in it, itâs not going to be great.  They also decided to get very clear on their hypothesis from the beginning and put it in writing. A simple paragraph is fine. âWe believe that, if we do the following, it will achieve this particular result. And weâll know when x happens.â  Donât just say, âWe think that, if we do this, weâll get more leads.â Thatâs not specific enough, and thereâs no time frame. You need to know when to kill if something doesnât work as quickly as you wanted. You need a system for identifying whether or not an idea lives up to expectations in a stated time frame.  Just because you have the capacity doesnât mean you have to take on a project. If itâs not a great idea yet, let it bake.  Getting Your Employees to Think Like Owners The theory is that the more we can help employees to think like entrepreneurs, to have an ownerâs mindset, the more aligned we all are toward achieving our goals as owners. But how do you do that? How do you instill an entrepreneurial mindset in the people who work for you?  Ryan thinks most people are at one end of the spectrum or the other. Theyâre either a serial entrepreneur whoâs always starting something new or someone who just wants a job where they clock in and out and do what theyâre told. He doesnât see many people in the middle.  One way to motivate employees to act like owners is to offer variable compensation (incentive on top of a base salary used to motivate and retain employees). But Ryan hasnât seen that work. He thinks you either have that mindset or you donât, and their company isnât going to pay a salary at market rate and put variable comp on top of that. For owners, if thereâs no money, thereâs no paycheck. If lots of great ideas bring in lots of money, they get more. You canât have your cake and eat it too.  When youâre interviewing, you look for people who take ownership of things. Ask them questions and see if they get responsibility and already take ownership of their lives. People with owner mindsets are going to make decisions for the good of the company, not just themselves.  Micro-Ownership as a Prerequisite to the Owner Track There are two tracks: the employee track and the owner track. Instead of offering variable comp right away, you can do a probationary period. Give someone micro-ownership, see how they do, before you put them on the owner track and give them more opportunities to be entrepreneurial. Make them prove their...
Learn the importance of systems when it comes to inside sales.  Before Neal Tricarico joined http://scalable.co (Scalable) as Director of Sales, inside sales was one of the biggest missing pieces in the business. Scalable was born from a digital marketing company, and they didnât have anybody on the phones. They were literally missing out on half the sales they could have made.  They snagged Neal from the Tony Robbins organization, and he brought his vast experience, impressive credentials, and his great personality with him. He has developed several systems that have proven wildly successful with sales teams, and he amped up Scalableâs inside sales in no time.  In todayâs episode, he sits down with host Roland Frasier to share some valuable information with listeners, including exclusive access to his brilliant Sales Strengths Identifier (SSI). Whether youâre hoping to improve your inside salesâor get it started in your businessâNeal has just what you need.  An In-House Sales Team vs. an Outsourced Solution What are the pros and cons of hiring your own sales team vs an outside sales team? Basically, the biggest advantage to an outside team is a lower investment risk. And an internal team is more aligned with the culture and values of your company, which is a huge advantage.  Neal says that hiring your own team means your sales reps âhave an opportunity to eat their own dog food.â They can experience what theyâre selling. An outside sales team, on the other hand, has a potential disconnect from the products theyâre offering. Thereâs no buy-in. Theyâre just doing their job.  Whatâs the First Step to Bringing Sales In House? That first hire is most important. Scalable brought in Neal, and he brought in his own successful system. Then he recruited and hired sales reps who understand and work in that system.  If youâre just starting out, youâre looking for a player-coach, someone to roll up their sleeves, be sales rep #1 so they understand whatâs actually happening on the front lines. They can build out the framework of success. Then you can scale and hire more reps.  Great. So, how do you find that person?  Neal believes thereâs a confluence of science and skills. There are specific capabilities required. You can assess someone to see if they have those skills with The Sales Strengths Identifier, which Neal invented. Itâs both data-driven and experiential, and you can match it with your interview process.  So, what are those strengths/skills?  Strength #1: Mindset Mindset is the critical foundational step in this process. You need someone who has the ability to shift their focus from their own needs/wants to the clientâs. Mindset-wise, youâll never feel bad or smarmy when doing sales, because you know the value of what youâre offering exceeds the price. Youâll feel good about it the whole way through.  Strength #2: Rapport You want someone who has the capability of establishing rapport with clientsâand quickly. You have to earn your customerâs trust and respect as soon as possible. First impressions are huge.  You establish this rapport by focusing first on the client. Seek to understand before being understood. No old school small talk; thatâs a turnoff. Instead, ask an open-ended question: What led us to this call today?  Strength #3: Diagnose Needs A doctor who prescribes without diagnosis is guilty of malpractice. Itâs the same with sales. When we pitch or present our solution before weâve actually diagnosed the clientâs needs, weâre guilty of malpractice. Your moral obligation is to conduct a gap analysis that helps the prospect understand what they actually need.  Strength #4: Build Value In old school terms, this is your pitch or presentation. This is where youâve won the right to engage the how. Youâre tying their needs to your product or service. You can solve their wants and whys.  Strength #5: Create Buy-In You can ask...
Honest communication with your business partner while things are going well can prevent disaster down the road.  On todayâs episode of Business Lunch, co-hosts and business partners, Roland Frasier and Ryan Deiss, talk about something they hope their listeners will never experience in their business: mutiny in the ranks.  They discuss the three biggest challenges co-founders face and how to proactively avoid them and ensure the success of your company.  They also share two big things businesses can do RIGHT NOW if they want to grow:  Implement an operating system that will give you more free time as you scale. Find out more about https://scalable.co/accelerators/scalable-os/ ( the Scalable OS Accelerator here). Take your business partner (or your whole team) to Traffic & Conversion Summit LIVE in San Diego, CA on September 13th-15th.Â
When a Business Partnership Goes Sour  https://greatjonesgoods.com/ (Great Jones) is a direct-to-consumer cookware company that has become really popular the past few years, especially among the Instagram crowd. Two women, who were great friends in college, went off to start their own careers. One was a designer and understood branding and social; the other was more of an operations person.  Then they decided to combine their talents and started a company together. They were great at PR, and everything looked perfect, but behind the scenes, it was a mess. One cofounder pushed the other out, but the one who got pushed out had a better relationship with the team, so the whole team walked.  Roland and Ryan know itâs not always as cut and dry as good person/bad person. Ryan and his former partner, Perry, had ideological differences. Ryan thought Perry was a jerk, but now realizes he had to own his part.  Generally, Roland and Ryan agree, but sometimes they donât. So, how do they ensure disagreements donât lead to infighting?  What to Know Before You Go Into Business Together  First, be careful who you go into business with. Donât go into business with someone with ideological differences just because youâre friends. If one of you wants to do good, and one of you just wants to make money, it will be hard to work together.  Make sure your values align. Take an honest look at your work ethic, finances, family values. Are you workaholics or do you take vacations? Do you want to take money out of the company or leave it in?  They recommend grabbing a long-form partnership agreement from LegalZoom and taking a look at questions like these:   What happens if one of us wants to leave?Â
What happens if we need more money in the company?
What happens if we get deadlocked?Â
Ideally, you want partners with complementary skills so there can be clear divisions of labor. You each play different roles in the company. But youâll still have to communicate.  Roland is a huge believer in consensus. If he wants to do something and Ryan doesnât, but Ryan decides to disagree and commit, as far as the rest of the team is concerned, Ryan is all in. Just like there have been times when Roland doesnât agree, but he goes along with it anyway.  Bottom line: they put on a united front for the team. âWe donât fight in front of the kids,â they say.  The Three Biggest Challenges Co-Founders Face  The Business Insider article about the Great Jones mutiny addressed three big challenges these business partners didnât handle well.  #1: Hiring too many junior team members at high levels  When one of the team members wasnât doing their job, one of the cofounders had to pick up the slack, and they started getting resentful about it.  #2: Misalignment of vision  One of the partners wanted to pursue profitability, and the other wanted to shoot the moon. Unicorn or die.  #3: One cofounder was the face of the brand with the other behind the scenes  This is a recipe for...
Learn what you need to know about working with celebrities when it comes to your brand. Advertising executives refer to celebrities as trust agents. When a celebrity endorses your business, it breaks down the barrier of the cold, unknown brand and gives your customers the sense of a friend telling them itâs okay.  If you know, like, and trust a celebrity, youâll buy the brand.  Speaking of brands and celebrities, itâs almost time for Traffic & Conversion Summit LIVE, the largest digital marketing event in North America. This yearâs event is being held in San Diego, CA on September 13th-15th.  Thousands of folks come out every year to hear about the latest and greatest developments in marketing in the online space. The speakers are always phenomenal, the takeaways beyond valuable, and every year thereâs a really cool celebrity appearance as well.  On todayâs episode, Roland Frasier and Ryan Deiss have a BIG announcement about T&C.   The one and only dynamic duo of Snoop Dogg and Martha Stewart are coming to Traffic & Conversion Summit 2021!  Find out how Roland and Ryan made this magic happenâand what you need to know about working with celebrities when it comes to your brand. All on todayâs episode!  Making the Case for Brands Working with Celebrities  Years ago, at Traffic & Conversion 3, Roland was a new partner in the business and adamant about getting a celebrity for the event. Ryan was just as adamantly against it. âThis is a stupid waste of moneyâ were his exact words back in the day.  They went with Rolandâs gut, brought William Shatner to the event, and that changed everything. Shatner isnât just an actor; heâs a brilliant marketer and a spokesperson for so many great brands. Just like the wildly famous mismatched pair, Martha Stewart and Snoop Dogg. Theyâre very successful business people with a lot of expert advice to share.  So why should brands be thinking about working with celebrities? Itâs that whole concept of celebrities as trust agents. Why pay cool celebrities to come to T&C? Because it draws people in who might initially be skeptical. If T&C is good enough for Martha and Snoop, itâs good enough for me. It takes the risk out of the equation.  Itâs also a signal. If T&C can get big celebrity names at their event, clearly theyâre legit. The brand elevation you get from that signal is off the charts. From a marketing perspective, it lowers your acquisition costs. The celebrity deals always pay for themselves.  Not to mention the amazing energy that comes when youâre in the same room with a bunch of people and some cool celebrities. You canât put a price tag on that.  How To Do a Celebrity Deal  So how do you get celebrities to work with you? Obviously, you donât just go out and hit them up on Twitter. Thereâs a process.  Do you (or anyone you know) already have a relationship with this celebrity? If you donât know them directly, you go to their agent. If itâs a big celebrity, the agent wonât return your call. You need a connection to their agent (a broker).  You can Google âcelebrity broker Los Angelesâ or go to IMDb and register for a Pro account to find the agentâs information. If you donât get replies, reach out to event coordinators at places theyâve spoken at before.  A lot of celebrities donât have a set fee. You make a firm offer. The amount of money they command depends on their popularity at the time. Then you negotiate for weeks or months. If youâre talking about a single event appearance, it wonât cost you as much as endorsing a product.  How much money are we looking at? The celebrities T&C wants are asking between $100k and $800k for an appearance. Not less than $1m for the Rock, $2m for J-Lo. Celebrities on reality TV are maybe $50k to $100k. Well-known authors might be $75k.  How to Offset the Risk with Other Monetization Opportunities  There are a lot of ways to make sure these...
Roland and Ryan take an honest look at some companies that are trying to reinvent business these days and discuss the pros and cons of each of these work schedule innovations. Business owners across the globe are hoping for bigger wins by changing things upâ5-hour workdays, 4-hour workweeks, unlimited time off. But the real question is this: is it working? Find out on todayâs show. But before you listenâif your company is looking for a good system for planning out initiatives, setting priorities, and ultimately, getting things done, check out our Scalable OS Accelerator. No matter what your workday or workweek looks like, we can help you map out the best course of action, 90 days at a time. Spots fill up fast, so jump on the waitlist today!  The 5-Hour Workday that Worked. Until It Didnât. Tower Paddle Board CEO, Stephan Aarstol, made headlines recently when he admitted that his companyâs 5-hour work days just about took them from booming to bankrupt. Kudos to him for trying something new, showing his work, then coming back to share his failure.  Shorter workdays and workweeks are based on the science that says weâre only productive 2-3 hours a day. But we each have different rhythms, and those of us who are creatives canât always be creative on demand. We need that muse to strike. How do you optimize and harness productivity during a shorter window of time?  Hereâs Why Tower Tried That Experiment: Humans are not machines. Happy people are more productive. Fewer hours create scarcity and efficiency.
That all sounds good, so why didnât it work?  Because your company isnât working in a vacuum. You might be working less hours, but your competitor in the market isnât. Theyâre working harder than you are on behalf of the customer, and theyâre going to beat you.  Customer First, Not Employees First Youâve heard the line: âmake your employees happy and it will all work out.â Roland and Ryan donât buy it. The 8-hour workday and 5-day work week might have been established arbitrarily, but itâs been effective for a long time. Because it meets the customersâ needs.  If youâre going to invest innovative energy at your company, is it best directed at a new way of doing work or better ways to serve the customer? Sales people canât limit their availability like creatives can. They need to be there for business hours. And your hours need to be informed by your customers, not your employees.  If you seek to innovate, do it in the area of customer value.  So, Whatâs the Final Verdict? The general guidelines of the 8-hour, 5-day workweek are good. Go from there and be flexible. Time-block your workday with breaks where you allow yourself to be non-productive or recharge. The important thing is that stuff gets done on time, and your customer gets what they need.  Donât forget to sign up for our Scalable OS Accelerator if you need some good systems in place to make that happen.  Bottom line: Innovate with your customer in mind. You and your team come second. At the end of the day, weâre serving the people who pay us. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, âHis companies practically own the internet.â Heâs the founder of https://scalable.co/ (Scalable.co) and Digital Marketer and one of Roland Frasierâs business partners. More From Ryan Before coming on as the new co-host, Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryanâs story in this episode. If you want to follow Ryan, check out his https://twitter.com/ryandeiss (Twitter). Heâs really active on there and occasionally starts Twitter fights. Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan. Who is Roland Frasier? Heâs referred to as âthe smartest guy in the roomâ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. Rolandâs EPIC Challenge. You may have heard about Rolandâs EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If youâre interested in finding out more about this strategy, click here. Contact & Follow Roland On Facebook or Instagram Through his Website. Contact and Follow Ryan Deiss On Twitter Through his Website. Follow Business Lunch Podcast On Twitter or Instagram
Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, âHis companies practically own the internet.â Heâs the founder of https://scalable.co/ (Scalable.co) and Digital Marketer and one of Roland Frasierâs business partners. More From Ryan Before coming on as the new co-host, Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryanâs story in this episode. If you want to follow Ryan, check out his Twitter. Heâs really active on there and occasionally starts Twitter fights. Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan. Who is Roland Frasier? Heâs referred to as âthe smartest guy in the roomâ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. Rolandâs EPIC Challenge. You may have heard about Rolandâs EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If youâre interested in finding out more about this strategy, click here. Contact & Follow Roland On Facebook or Instagram Through his Website. Contact and Follow Ryan Deiss On Twitter Through his Website. Follow Business Lunch Podcast On Twitter or Instagram
Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, âHis companies practically own the internet.â Heâs the founder of https://scalable.co/ (Scalable.co) and Digital Marketer and one of Roland Frasierâs business partners. More From Ryan Before coming on as the new co-host, Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryanâs story in this episode. If you want to follow Ryan, check out his Twitter. Heâs really active on there and occasionally starts Twitter fights. Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan. Who is Roland Frasier? Heâs referred to as âthe smartest guy in the roomâ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. Rolandâs EPIC Challenge. You may have heard about Rolandâs EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If youâre interested in finding out more about this strategy, click here. Contact & Follow Roland On Facebook or Instagram Through his Website. Contact and Follow Ryan Deiss On Twitter Through his Website. Follow Business Lunch Podcast On Twitter or Instagram Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, âHis companies practically own the internet.â Heâs the founder of https://scalable.co/ (Scalable.co) and Digital Marketer and one of Roland Frasierâs business partners. More From Ryan Before coming on as the new co-host, Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryanâs story in this episode. If you want to follow Ryan, check out his Twitter. Heâs really active on there and occasionally starts Twitter fights. Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan. Who is Roland Frasier? Heâs referred to as âthe smartest guy in the roomâ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. Rolandâs EPIC Challenge. You may have heard about Rolandâs EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If youâre interested in finding out more about this strategy, click here. Contact & Follow Roland On Facebook or Instagram Through his Website. Contact and Follow Ryan Deiss On Twitter Through his Website. Follow Business Lunch Podcast On Twitter or Instagram Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Book Recommendations: The Richest Man In Babylon Getting Everything You Can Out of All You've Got Unlimited Power Influence: Science and Practice Nothing Down, how to Buy Real Estate with Little Or No Money Never Split the Difference: Negotiating As If Your Life Depended On It Zero Down: 5 Proven Steps To Quickly Acquire Businesses + Unlimited Leads for Zero Money Out Of Pocket  Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, âHis companies practically own the internet.â Heâs the founder of https://scalable.co/ (Scalable.co) and Digital Marketer and one of Roland Frasierâs business partners. More From Ryan Before coming on as the new co-host, Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryanâs story in this episode. If you want to follow Ryan, check out his Twitter. Heâs really active on there and occasionally starts Twitter fights. Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan. Who is Roland Frasier? Heâs referred to as âthe smartest guy in the roomâ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. Rolandâs EPIC Challenge. You may have heard about Rolandâs EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If youâre interested in finding out more about this strategy, click here. Contact & Follow Roland On Facebook or Instagram Through his Website. Contact and Follow Ryan Deiss On Twitter Through his Website. Follow Business Lunch Podcast On Twitter or Instagram  Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Ryan and Roland talk about sales coming back after a lull, cryptocurrency, and wine. Wine? Sure, why not. Click here to Listen, Follow, and Review Business Lunch on Apple Podcasts  Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, âHis companies practically own the internet.â Heâs the founder of https://scalable.co/ (Scalable.co) and Digital Marketer and one of Roland Frasierâs business partners. More From Ryan Before coming on as the new co-host, Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryanâs story in this episode. If you want to follow Ryan, check out his https://twitter.com/ryandeiss (Twitter). Heâs really active on there and occasionally starts Twitter fights. Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan. Who is Roland Frasier? Heâs referred to as âthe smartest guy in the roomâ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. Rolandâs EPIC Challenge. You may have heard about Rolandâs EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If youâre interested in finding out more about this strategy, click here. Contact & Follow Roland On Facebook or Instagram Through his Website. Contact and Follow Ryan Deiss On Twitter Through his Website. Follow Business Lunch Podcast On Twitter or Instagram  Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Ryan and Roland talk about âtheir numberâ, do you have one? So what do insanely wealthy people buy that ordinary know nothing about? https://www.inc.com/quora/6-telltale-signs-youre-wealthier-than-you-think.html ( https://www.inc.com/quora/6-telltale-signs-youre-wealthier-than-you-think.html)  Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, âHis companies practically own the internet.â Heâs the founder of Scalable.co and Digital Marketer and one of Roland Frasierâs business partners. More From Ryan Before coming on as the new co-host, Ryan has been our guest a number of times. Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryanâs story in this episode. If you want to follow Ryan, check out his Twitter. Heâs really active on there and occasionally starts Twitter fights. Be sure to hit subscribe on Apple Podcasts so that you never miss an episode with Roland and Ryan.lick here to Listen, Follow, and Review Business Lunch on Apple Podcasts Who is Roland Frasier? Heâs referred to as âthe smartest guy in the roomâ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. Rolandâs EPIC Challenge. You may have heard about Rolandâs EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If youâre interested in finding out more about this strategy, click here. Contact & Follow Roland On Facebook or Instagram Through his Website. Contact and Follow Ryan Deiss On Twitter Through his Website. Follow Business Lunch Podcast On Twitter or https://www.instagram.com/bizlunchpodcast/ (Instagram) Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Today Roland has the honor of talking to the co-founder of Reebok, Joe Foster (https://www.reebokthefounder.com/). Following his family heritage back to 1895, Joe's Grandfather, Joseph W. Foster, pioneered the spiked running shoe and famously made shoes for the Worlds best athletes. In this conversation, Joe talks candidly about the need for passion and undivided attention when it comes to Entrepreneurship, and the toll it can take on your family and personal life. If you sometimes feel that people around you are holding you back, youâll be inspired by Joesâ experience. Joe recently released his book, The Shoemaker, https://www.amazon.com/Shoemaker-Reebok-Untold-Lancashire-Changed/dp/1471194019/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1622238975&sr=8-1 which Roland highly recommends. âThere's only room for one love when your heart is fully invested in your passionâ. Joe Foster. If you're enjoying the show, be sure to hit Subscribe or Follow on Apple Podcasts https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2. and you can also find us on these podcast platforms, https://linktr.ee/firecircle. For complete shownotes, visit our website at https://businesslunchpodcast.com/. âI don't think you can go eight hours a day with something, whatever it is (with me, it's a company), you can't do that unless you're in love, unless you have a passion, because it doesn't give you back all that much at times, at times it gives you a lot of pain, a lot of heartaches.â Joe Foster. Thank you for listening. Who is Roland Frasier? Heâs referred to as âthe smartest guy in the roomâ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. Rolandâs EPIC Challenge. You may have heard about Rolandâs EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If youâre interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/ Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Today we're re-sharing a snack-size episode that's been helping people ever since we first aired it in 2019! We went behind the scenes with Todd Herman, Tucker Max, and Roland Frasier to talk about a precise way to get quality referrals from the clients and contacts that love what you do. Todd Herman, Author of The Alter Ego Effect (https://alteregoeffect.com/) and Creator of The 90 Day Year (https://www.90dayyear.com/), describes this simple technique that re-frames your referrals so that your business will gain ideal new clients. You will hear Todd, Tucker, and Roland as they talk about the power of this in business. Thank you for listening. You can also find this Podcast on these platforms, https://linktr.ee/firecircle. If you're enjoying the show, please hit subscribe on Apple Podcasts, https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2. Contact & Follow Todd Herman On Twitter, https://twitter.com/todd_herman On YouTube, https://www.youtube.com/user/toddherman1 Contact & Follow Roland Frasier On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/ Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Today is the beginning of a new chapter for the Business Lunch Podcast, as we welcome our new co-host Ryan Deiss. If youâre a regular listener (or an entrepreneur in the marketing space), then youâve heard of Ryan, and you know this is going to be fun! So, hold on to your seats, they like to chat, and they like to chat fast! But before we dive in, make sure you hit Subscribe or Follow on Apple Podcasts https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2. Roland and Ryan discuss a significant slump in sales across all of their businesses this past week. A serious dip! So if youâve noticed a halt in your sales, youâll be sort of happy to hear that they did too. Ryan has a reassuring theory. But you're also going to hear these seasoned Entrepreneurs discuss a slew of other subjects relevant to business leaders. Thank you for joining us. You can find this Podcast on these platforms https://linktr.ee/firecircle, and head over to our Website, https://businesslunchpodcast.com/, for complete show notes. So, Did Your Sales Just Slump? Here at the beginning of Summer in 2021, the world finds itself in a unique spot. Much of the west is âopening up again,â and depending on what industry youâre in, you may be feeling the hit right now that others felt last year. âWeâve got stuff, as you said, thatâs been consistently performing the same for 12 plus months, and then it just stopped. That doesnât mean that like, that headline stopped working, or that offered doesnât work. I would caution people to be careful about throwing a bunch of babies out with the bathwaterâ. Ryan Deiss Listen for what to do (and what not to do), where Roland and Ryan see opportunities this summer, the businesses they project will âfeel the stingâ this summer, and quick pivots to make now. And Thereâs More, Listen to Roland and Ryan talk about Equity. Should You Share It With Your Employees? And if not, what can you offer High-Value Employees Instead? Plus, Ryan shares the recent drama that unfolded for him on Twitter, and the two of them banter about whether he was right or wrong... Don't Miss Toward the end, you'll hear them talk about some of fine wines they've been enjoying (e.g. the 1994 Araujo Eisele and the 2003 Cheval Blanc). And more! Thank you for listening. And remember, you can also find this Podcast on these platforms https://linktr.ee/firecircle and head to our Website, https://businesslunchpodcast.com/, for complete show notes. Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, âHis companies practically own the internet.â Heâs the founder of https://scalable.co/ (Scalable) https://scalable.co/ and https://www.digitalmarketer.com/ (Digital Marketer) https://www.digitalmarketer.com/ and one of Roland Frasierâs business partners. Love this episode? Check out episode 269 for some wisdom from Ryan on Work-Life Balance, and you can also go way back and hear Ryanâs story in this episode https://businesslunchpodcast.com/how-to-compete-when-there-is-nothing-new-under-the-sun-with-ryan-deiss/. Who is Roland Frasier? Heâs referred to as âthe smartest guy in the roomâ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/.  Rolandâs EPIC Challenge. You may have heard about Rolandâs EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition...
On this Memorial Day, we are re-sharing a simple and powerful episode from our host Roland Frasier. Listen if you need a breath of fresh air, or you want to be one. Weâre taking a break from Business Growth and Acquisitions to bring an important (and short!) message directly from Roland, the host of our show and the mentor/investor/entrepreneur that people refer to as âthe smartest guy in the room.â Whether youâre a high-flying entrepreneur with a legacy of success or a struggling business owner, you probably need to hear these words and say these words. In This Snack-Size Episode, Roland shares a simple but powerful encouragement that will change your perspective, increase your gratitude, create a lot of joy for others, and quite possibly, change your life. What are the Four Words? Iâm proud of you. âThese words are free to say and easy to say, but how often do you say it to the people around you? Unfortunately, we hold on to them like they are some scarce resource. It is a rare treasure, but fortunately, itâs available in limitless supply. We all need praise when weâve done something well and have worked hard. Be free with your Iâm proud of youâsâ. Roland Frasier Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle. Who is Roland Frasier? Heâs referred to as âthe smartest guy in the roomâ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland here, https://www.rolandfrasier.com/. To dig in further with Roland, sign up on our website, https://businesslunchpodcast.com/, for our podcast newsletter, and hit subscribe/follow on https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200. Contact & Follow Roland On Instagram, https://www.instagram.com/rolandfrasier/ Through his website, https://www.rolandfrasier.com/ Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram, https://www.instagram.com/bizlunchpodcast/ Rolands Epic Challenge You may have heard about Rolandâs EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If youâre interested in finding out more about this strategy, visit https://businesslunchpodcast.com/epic./ Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
As we launch into the summer months, weâre sharing an episode with Ryan Deiss https://www.ryandeiss.com/. If youâre an entrepreneur or even just an adult, this. Episode. Is. Going. To. Help. You. Yes, emphasis intended. How many books have you read, podcasts have you listened to, or conversations have you had about gaining, maintaining, or nailing down the elusive work-life balance? Is this a constant battle for you? If the answer is yes, youâre going to appreciate Ryanâs take on this. At first glance, it may seem like heâs throwing the concept out of the window. But as you listen to Justin Rondeau https://www.linkedin.com/in/jtrondeau/ interviewing him, youâll see that heâs doing a pretty fantastic job at work-life balance. âI love reading these books where they say, âmap out every day, based on the minutesâ, like what?? You can do that because you write books about doing that! Iâve had very honest conversations with lots of people, but I donât know a single person that can really pull that off for an extended period because stuff happensâ. Ryan Deiss Who Is Ryan Deiss? Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, âHis companies practically own the internet.â Heâs the founder of Scalable https://scalable.co/ and https://www.digitalmarketer.com/ (Digital Marketer) https://www.digitalmarketer.com/ and one of Roland Frasierâs partners. Ryan will be popping up more frequently here on the Podcast, so make sure you hit Subscribe or Follow on Apple Podcasts here https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2. The Myth Of Work-Life Balance âTo be clear, I donât actually run 40 different companies. Weâve got talented people running stuff, but it is busy. I mean, in this world, if youâre an adult, you generally live two lives. You know, you have a work-life, and you have your personal life. And then weâre all told that we need to have this work-life balance. And I can tell you, Iâve got four kids, and I started really actively thinking about this and studying this when my wife got pregnant with kid number one (so for over a decade), and Iâve never been able to make it work.â Ryan Deiss A Better Way âSo what Iâve done is Iâve more adopted a mindset of Prioritize and accept that some balls are going to get dropped. Be okay with that. If you are a valuable human being, there will always be more demand for your time than you have time to give. So I think thatâs the first big thing. It really starts with prioritization and the simultaneous acceptance that you canât get it all done.â. Ryan Deiss. Listen for why it's not enough to just prioritize, and why you have to understand the season of life youâre in. âPrioritization is fractal. Thereâs prioritization at a macro level. So at the highest level, you have faith, family, friends, vocation, health, these kinds of big areas that different people are going to prioritize. Now, I think youâve got to ask yourself, whatâs the season of life that youâre in?â Ryan Deiss Plus, Why being Intentional is more attainable than being balanced. âI think thatâs the big thing. If youâre intentional about it, and itâs your call, then you donât have as much guilt.â Ryan Deiss. And so much more. Head over to our website for full show notes, and Ryan Deissâs Tips For An Intentional, âbalancedâ life. https://businesslunchpodcast.com/. TOP TAKEAWAY The concept of âBalanceâ assumes that thereâs some aspect of equality, a notion of equilibrium. Go ahead and set all those ideas aside. Forget balance. Instead, accept and adopt prioritization. Then say, based on the season of life that youâre in and what your values are (the things that really, really matter to you), what youâre going to prioritize. âBecause at the end of the day, Iâm one human being with the same 24 hours as everybody else. And the more in demand you are, the less youâre going to be able to check all those boxes off.â Ryan Deiss
If you're a regular listener, you've heard about Roland's EPIC program, and you've probably checked it out already at BusinessLunchPodcast.com/EPIC. Now, suppose you haven't heard about it. In that case, it's all about Ethical Profits In Times Of Crisis, and Roland lays out some of his no-money-out-of-pocket Acquisition strategies so that you can grow your business faster than you ever thought possible. But to benefit from any of that, there's something you need to do and something you need to get your head around. So listen today for this mindset shift and actionable step. If you enjoy this episode, please take a minute to hit Follow or Subscribe on Apple Podcasts. Something You Need To Understand Consider this. How can you be the thing that most companies want the most? "What's the thing that most companies think they want? Money. They want the dollar bills. Right? So the way that we want you to position yourself - so that you will get attention from them is to position yourself as an investor." Roland Frasier. What if you don't have any money? No matter. "You do not have to have cash to be an investor. Okay. The question I'm going to ask you is, are you willing with the companies that you approach to invest your time, your brainpower, your effort to do a deal? If you are, you're an investor." Roland Frasier. Most Business owners think they want money. But they actually want what money can do for them, right? That might be to hire more employees, to get more equipment. It might be the ability to generate leads and customers by spending it on media. If you can help them with any of these things, then you're genuinely an Investor. If you can't help them with either cash or their needs, then you need to walk away. But if you can⌠Here's Something You Need To Do. Listen for Roland's take on this, and then go and add 'Investor' to every one of your social media profiles. But only if you can do it ethically. More About EPIC You may have heard about Roland's EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you're interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle. Who is Roland Frasier? He's referred to as 'the smartest guy in the room' with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He's a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200 Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/ Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
In todayâs episode, weâre sharing a section from the first session of Roland Frasierâs renowned Epic Challenge (Youâre Welcome). So if youâre considering doing the Epic Challenge with Roland, or you want to hear what the buzz is about, this episode is perfect for you. Roland shares WHY thereâs such an enormous opportunity right now in Buying and Selling Businesses, or as he puts it, flipping Businesses. Including, 1. The market conditions causing multiples to be low (great time to buy). âMost businesses sell for a multiple of either their profit or their revenue. And what happens is that the multiples that are used when you get into a recessionary time (like this) are lower. But historically every single time across every recession in history, (I believe thereâs been 18 in the last 100 years in the United States), these multiples, they increase as the recessions passâ. Roland Frasier 2. The wave of Boomers retiring. âIn the USA, 50 million baby boomers, according to the Insurance Retirement Institute, will be retiring over the next ten years. Twelve million of those own businesses. As a matter of fact, 4.5 million businesses in the United States alone, worth over $10 trillion, are going to be transitioning over the next ten years.â Roland Frasier 3. The availability of cash for purchasing businesses. âShould you decide that you want to get into this fun process of flipping companies (I flip companies like people flip houses, right?) Thereâs a lot of money that is sitting on the sidelines thatâs available to buy companies that fit certain criteriaâ. Roland Frasier For full show notes, head over to our website at https://businesslunchpodcast.com/, and be sure to sign up there for our podcast newsletter while you are there. What Is EPIC? You may have heard about Rolandâs EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If youâre interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle (https://linktr.ee/firecircle). Who is Roland Frasier? Heâs referred to as âthe smartest guy in the roomâ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200 Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/ Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Today you get to be a fly on the wall (for a few minutes) in an EPIC workshop with Roland Frasier. He breaks down a core principle that he stands by in all of his businesses. Don't build your business on someone else's property. Don't build your business on someone else's platform. Top Takeaway: Don't rent your traffic; own it. "It's better to own, not rent your traffic whenever you can, because if you're renting traffic, you're paying rent on it constantly. Whereas if you own it, you have it forever, right? And if you're renting it, you're always subject to the risk that somebody else is willing to pay more rent than you, and then you lose it. So it's better to just control it right from the start.". Roland Frasier. How do you do that? Listen as Roland explains and breaks down lots of ideas for how to own your traffic sources and where to find them, using the acquisition strategies he teaches in the EPIC program. Head over to our Website for complete show notes, https://businesslunchpodcast.com/ What Is EPIC? You may have heard about Roland's EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you're interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle. Who is Roland Frasier? He's referred to as 'the smartest guy in the room' with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He's a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. To dig in further with Roland, sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200 Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/ Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Roland talks today to his âBiggest Fan Boy,â Adam Lyons. You may know him as the Dating coach https://www.askthedatingcoach.com/home, but today weâre talking about something different because Roland has âcompletely changed the way Adam thinks about business.â Today youâll be inspired by Lyonsâ confidence and enthusiasm as he tells a tale that beautifully demonstrates Rolandâs acquisitions mindset at work. THEN youâll hear some great Acquisition tips as Grant Teeple, Senior Partner at Teeple joins the conversation. âI donât know what impact this would have on you, but if you could acquire your competitorsâ leads off of them and have them say âThankyouâ afterward, just imagine what impact that would have on you.â Lyons. What Is EPIC? You may have heard about Rolandâs EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If youâre interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Listen For, The story of how Adam bought his sonâs favorite (almost bankrupt) gaming business for $5000 and built it up to be a million-dollar company.
âTo put this in perspective, I paid $5,000 (and by that, I mean, I paid $0 because I ended up paying for the business with the money from the stock that was in the store. So no money actually came out of my pocket at all). Now that business has bought me what will be a million-dollar asset within two to three years, and weâre up to $20k a monthâ. Adam Lyons. And More Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle, and you can also get full show notes at https://businesslunchpodcast.com/. Connect With Adam Lyons On LinkedIn https://www.linkedin.com/in/adam-lyons-456055194/ Who is Roland Frasier? Heâs referred to as âthe smartest guy in the roomâ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/ Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Roland talks today to the Mikkelsen Twins about their company, PublishingLife.com, and the massive growth theyâve experienced since their launch in 2018. These young entrepreneurs are helping ordinary people quit the 9 to 5 and find freedom with Amazon Digital publishing. âThe best way to make money with Amazon right now in 2021 is not by selling physical products on Amazon. That breaks peopleâs minds much of the time because they didnât know there was another way to monetize Amazon; they think itâs just an e-commerce platform. But we do it through the Avenue of self-publishing and more specifically, audiobooks.â Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle (https://linktr.ee/firecircle), and you can also get full show notes at https://businesslunchpodcast.com/. Contact The Mikkelsen Brothers Through their Website, https://publishinglife.com/ On YouTube, https://www.youtube.com/channel/UCG-mhrxX8teJvYb-kQ33D0Q Who is Roland Frasier? Heâs referred to as âthe smartest guy in the roomâ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. To dig in further with Roland, sign up at https://businesslunchpodcast.com/ for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200 Rolandâs Epic Challenge You may have heard about Rolandâs EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If youâre interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/ Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Are you interested in the hottest sectors to find M&A deals in 2021? In this episode, Roland takes a Birds Eye look at the trends he sees in Mergers and Acquisition strategies in 2021. The market has indeed been changing, so listen in as Roland gives you a lay of the land. âFor sellers now, there are more options in the bigger markets, and these things kind of trickle down to smaller markets over time.â Roland Frasier Listen to this show on Apple Podcasts or your preferred podcast platform, https://linktr.ee/firecircle, and you can also get full show notes at https://businesslunchpodcast.com/. Who is Roland Frasier? Heâs referred to as âthe smartest guy in the roomâ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland at https://www.rolandfrasier.com/. Dig In Further To dig in further with Roland, sign up at https://businesslunchpodcast.com/ to receive our podcast newsletter, and hit subscribe/follow on Apple Podcasts. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?itsct=podcast_box&itscg=30200 Roland Frasier's Epic Challenge You may have heard about Rolandâs EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If youâre interested in finding out more about this strategy, go to https://businesslunchpodcast.com/epic. Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast On Instagram https://www.instagram.com/bizlunchpodcast/ Contact & Follow Roland On Facebook, https://www.facebook.com/rolandfrasier, On Instagram, https://www.instagram.com/rolandfrasier/ Through his Website, https://www.rolandfrasier.com/. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Roland Frasier demonstrates how to get Everything out of Everything you do... Want to make sure youâre not leaving any money on the table? This episode is for you. Roland Frasier tells the story of being stuck in Volcanic Iceland with his lovely wife. Hanging out in a hotel room for a week, Roland took the time to try out Affiliate Marketing. Spurred on by an intention to make more money than Frank Kern, Roland hit the ball out of the park (of course). But the story gets interesting when Roland unpacks how he took that quick win and maximized it by asking, âWhat else can I doâ? Whatâs the opportunity within the opportunity?â. Listen today if youâre interested in this powerful way of thinking, known as Butterfly Leverage. It will multiply the returns on everything you apply it to. âWhen you are thinking about anything, youâre leaving a ton of money on the table (I promise you) if you donât do this...Take your core action (Whatever the core thing is that youâre going to do), and then say, what are five ways that I can leverage that? And then for each of those things, ask again, what are five ways I can leverage or monetize that?â Roland Frasier. Who is Roland Frasier? Heâs referred to as âthe smartest guy in the roomâ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland https://www.rolandfrasier.com/ (here). More On Mindset To dig in further with Roland, sign up on our https://businesslunchpodcast.com/ (home page) for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. The EPIC Challenge You may have heard about Rolandâs EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If youâre interested in finding out more about this strategy, go to http://businesslunchpodcast.com/EPIC (BusinessLunchPodcast.com/EPIC). Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Instagram On Twitter Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Paul Lemberg helps entrepreneurs become wealthy. Sounds good, right? Heâs our guest on the show today. Who is Paul Lemberg? Paul started his first company with a partner and $3,000 of credit card debt. It sold three years later for just under nine million dollars. Since then, Lemberg has consulted with Fortune-100 companies like Adobe, IBM, and Goldman Sachs, but his true passion is helping small business owners and CEOs double and triple their profits and sometimes grow their companies more than 10-fold. In this episode, Paul talks about Rolandâs favorite subject, Acquisitions. If you enjoy this conversation, take a listen to the last time we had Paul on the show, here. âI found out that you could help Cisco make an extra a hundred million dollars or help IBM save a half a billion, and nobody really cared, like nobodyâs life was transformed from it. And I had this epiphany one day that my people were entrepreneurs and that I had amassed a skill set that might be valuableâ. Paul Lemberg. Listen For, The real issue in selling a business.Â
âIf you can negotiate the multiple, you can negotiate the value of that company either up or down, depending on which side of that house that youâre on.â Paul Lemberg. The most important thing for most business owners (when selling their business).
âSo, a lot of people approach acquisition as if the money were the most important thing. And for some people, it is, but for many business owners, theyâre most concerned with whether their business will be taken care of.â Paul Lemberg. Which business(es) should you focus on buying?
âInvest in what you know, thatâs it. If you understand the underlying business, you can make money as an investor. If you donât understand the underlying business, you have no idea if that business is going to make money in the future or not.â Paul Lemberg. Why itâs so critical to understand what the seller/owner wants and why they want it.
Plus, Why nothing compares to Paid Traffic when it comes to building a business.
âPaid traffic is the only thing that you can actually scale. Itâs the only thing that you can actually maintain control of from now until the end of timeâ. Lemberg. Top Takeaway âAnytime you hear yourself saying, but Iâve got this much invested⌠money that youâve put in, time that youâve put in, heartbreak that youâve put in, whatever it is. It could be the deal. It could be your job. It could be your existing business or a negotiation. It could be anything. But those things keep you in, even when common sense says itâs time to get out. So the simple question is: If you were starting today from scratch, would you be interested? And if the answer is no, probably not, then walk away.â Paul Lemberg Contact & Follow Paul Lemberg On his website. On Twitter, @PaulLemberg Epic Challenge You may have heard about Rolandâs EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If youâre interested in finding out more about this strategy, go to http://businesslunchpodcast.com/EPIC (BusinessLunchPodcast.com/EPIC). Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Instagram On Twitter Sign up on our home page for our podcast newsletter. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
In this snack-sized episode, Roland Frasier will help you to think as he and Elon Musk think. Creatively. Learn how to ax assumptions, question rules, and achieve better win-win scenarios in your deal-making. Roland Frasier is referred to as âthe smartest guy in the roomâ with much respect and affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. âOptimization is a linear growth pattern, and innovation is exponential.â Roland Frasier Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland https://www.rolandfrasier.com/ (here). Why You Need To Think More Creatively âWhen youâre in a deal either acquiring something or selling something, you have a whole bunch of professionals, other entrepreneurs - sharp people, on the other side. And if you want to get what you want and help them get what they want, you need to think creatively.â Roland Frasier Where To Begin, Be careful how you are speaking to other people and the way youâre talking to yourself. Identify and define your assumptions.
âWhat are the assumptions that you have that youâre making every day that are impeding your ability to exit, grow scale, or get leverage in your business? If youâre saying, is this assumption correct? Then youâre thinking beyond the assumption. Youâre transcending that assumption.â Roland Frasier. Question the rules in place - are they still in place? Do they apply? The rules are constantly changing. Use âFirst Principles Reasoningâ. Elon Musk says -âBoil things down to their fundamental truths and then reason up from there'.
âMost of our life we reason by analogy, copying what other people do with only slight variationsâ. Roland Frasier. Listen for Rolandâs examples drawn from experience, his mastermind members, and Elon Musk. More From Roland Frasier To dig in further with Roland, sign up on our https://businesslunchpodcast.com/ (home page) for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. If you want to binge another episode from Roland, this one (also on mindset) is a favorite. Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Instagram On Twitter Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Kamal Ravikant is one of Roland Frasierâs dearest friends. He refers to him as âprobably the best human being he knows.â He is the author of the bestselling books, Love Yourself Like Your Life Depends On It and Live Your Truth. Heâs been a US Army Infantry soldier, held the hands of dying patients, been the âcan do guyâ in Silicon Valley, and spoken to audiences worldwide. But in this episode, Roland and https://kamal.blog/ (Kamal) dig into his success and experience in Venture Capital, investing, writing, and so much more⌠This is an excellent episode in SO many ways, but youâll especially like it if you want to know what to do when you donât âknow people,â and you canât get âinâ on insider networks. âNever try to be the smart one when it comes to Investing. Because youâre not. Youâre just not. Invest only with the smartest people. Keep quiet, add value, and slide your chip in.â Kamal Ravikant If you love this show and it helps you with your business(es), head over to our homepage, and sign-up for our podcast news. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts. Listen For, â˘Â Kamalâs incredible story. âAs an immigrant child, I had a strong desire to give back. And as an 18-year-old, that was the most I had to offer was to join the military.â ⢠How he balances and switches between the brutal world of Venture capital and the spiritual self-expression of writing books that help people. â˘Â How Kamalâs Assesses Opportunities Listen as Roland pitches an idea, and Kamal questions and accesses and vets the opportunity. Kamal Ravikantsâ Investing Insights Kamal doesnât invest in ideas. He invests in people. What he looks for when investing in Startups and Founders Why he always visits companies before investing in them His advice for people who donât know âpeopleâ (and canât get in on insider networks). Flags and Flaws to look for in StartupsÂ
And Thereâs More Donât skip out on the end of this episode. Kamal shares some excellent insights on becoming a better person, the power of commitment, and how he approaches relationships. Find Kamal Ravikant On Twitter On his https://kamal.blog/ (blog). Follow Roland Frasier On Facebook On Instagram Through his Website An Epic Challenge Dig deeper into Ethical Profits In Times Of Crisis, With Roland Frasier. Follow Business Lunch Podcast On Twitter On YouTube Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Ray Sinlao is the coder that went 'all-in' on Affiliate Marketing. In 2019 we published a podcast with him that has been one of our all-time most-listened-to shows. Before this conversation, he declined podcasts and speaking engagements. Sinlao preferred to fly under the radar, but make no mistake, he has achieved huge success in a seriously short amount of time, with his 8-Figure Affiliate Marketing business, Standard Conversions. In todayâs episode, weâre sharing some highlights of that conversation in a bite-size chunk. You can hear Rolandâs full conversation with Ray Sinlao here. What Is An Affiliate Network? An affiliate network manages the connection between product owners (advertisers) and affiliate marketers. They handle all the negotiating and pitch. Listen Episode 258 For, How to get started as an affiliate marketer. The role of writing great copy. The commission rates he looks for and when you can negotiate. The seasonality of Ad Costs and when you sometimes need to kill a campaign. How he pays his team and structures compensation. The importance of reading data and the power of ruthlessly cutting underperforming campaigns. The beautiful video campaign that didnât convert.
https://linktr.ee/firecircle ( Click to find us) on Apple Podcasts and other podcast players. Contact & Follow Ray Sinlao Through his https://standardconversions.com/ (Website) On https://www.facebook.com/ray.sinlao.319 (Facebook ) Contact & Follow Roland On https://www.facebook.com/rolandfrasier, (Facebook ) On https://www.instagram.com/rolandfrasier/ (Instagram) Through his https://www.rolandfrasier.com/ (Website ) Buy Someone Else's Business...For Zero Cash Out Of Pocket! Roland will teach you how he does it, here. Follow Business Lunch Podcast On https://www.instagram.com/bizlunchpodcast/ (Instagram) On https://twitter.com/bizlunchpodcast (Twitter) Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. https://linktr.ee/firecircle ( Click to find us) on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Roland Frasier is referred to as âthe smartest guy in the roomâ with much affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. This episode follows on from Episode 255, delivering Rolandâs thoughts on building long-term wealth. In other words, HOW ROLAND DOES IT. Listen Today if you want to grow your business faster than you ever imagined possible, and work on building wealth for the long term. âA good long-term plan should provide enough wealth assets to replace âfrom your effortsâ income for the rest of your life â post-earning yearsâ. Roland Frasier. Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland https://www.rolandfrasier.com/ (here). 5 Proven Strategies For Building Long-Term Wealth. 1) Real Estate is one of the best wealth-building assets that you can find, and there are a million ways you can get involved. You can do it with no money down, and you can play both the long-term and the short-term game with Real Estate. âReal Estate has been a constant throughout my life. Iâve built, owned, flipped, or held more commercial or residential real estate than I can rememberâ. Roland Frasier 2) Software As A Service Subscription (SASS) Companies. Recurring businesses have an advantage over other business models and are much more appealing to investors because they are always looking to mitigate risk; therefore, businesses with guaranteed sales are attractive. âYou donât have to know how to code to start or own a SASS company. Many people donât realize that. You just have to know someone else who does â bring them in as a partner. Buy in or earn in.â Roland Frasier 3) Buying and Selling Businesses â Just as you can buy Real Estate with no money down, fix it up and sell it on, you can purchase businesses with no money out of pocket and do the same. In fact, this has been one of the most outstanding wealth-building opportunities that Roland has found. 4) Equity Investing â Taking ownership in companies in exchange for providing value. You provide services or resources in exchange for options, stock, or some form of ownership in someone else business. Itâs a win-win. *Epic Challenge You may have heard about Rolandâs EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If youâre interested in finding out more about this strategy, go to http://businesslunchpodcast.com/EPIC (BusinessLunchPodcast.com/EPIC). 5) Trend-Based Investing In Private Companies That Have Momentum. Listen for why Roland doesnât care for the public stock markets for investing, nor for startups. He does, however, love Investing in private companies that are already operating. Also, take note of what he conspicuously does not invest in for the long-term and why. âDonât give me any startups unless you have a ridiculously inside access to deals that everybody wants.â Roland Frasier The Long And The Short Of It. To summarize, donât get lost in only creating and building income, and donât get lost in only creating and building wealth. Create a strategy for building both. Know how much income you need to live the life that you want. Build your active income and use it to create passive income and wealth assets. And Thereâs More. In this episode, Roland goes on to talk about finding growth levers in your business. Ways to grow much faster than you thought possible. He dives into the topic of Media and Equity Acquisitions. This content is going to unlock tons of ideas for you. âIf you want to acquire more...
Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, âHis companies practically own the internet.â Heâs the founder of https://scalable.co/ (Scalable) and Digital Marketer and one of Roland Frasierâs partners. In this two-part series, you get to be a fly on the wall as he talks to a room full of entrepreneurs. He shares a way of thinking about your business that is both critical and powerful. Ryan takes the Character Diamond concept that emerged out of the acting/story-telling space and simplifies it for business and branding purposes. You will find this super interesting and helpful if you want to scale your marketing WITHOUT going too corporate-y. âMuch Like A Hero, A Brand Is A Fictional Entityâ. Roy Williams, Wizard Academy. If you love this show and it helps you with your business(es), head over to our home page and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts. This episode is for you if you want to make your brand more interesting and likable. The (Simplified) Character Diamond (For Business Branding). Listen to Episode 254 for Part 1. Ryan covered the North and South quadrants of the diamond. âThe North and South are what creates interest. Itâs what gets peopleâs attention. Itâs what makes you worthy of more than just a glanceâ. Ryan Deiss. ⢠Ask yourself, what is your North Star? Your brandsâ mutant power?  ⢠Then, what is your âCounter Starâ? What is the external conflict that provides interest? Today In Part 2, Listen For, â˘Â Digital Marketerâs Character Diamond. â˘Â The âEast Westâ Quadrants of The Character Diamond: âThese are things that are a little more internal. You may not put this at the top of your website, right? Your website may be speaking more about benefits, but when you get into the mission and what youâre all about, this has got to ring trueâ. Ryan Deiss. (East) What is your non-negotiable? What is that for your brand? âIf you stand for nothing, nobody will trust you. So having a non-negotiable, having a Hill that youâre prepared to die on is what builds trust'. Ryan Deiss. Ryan shares examples, including the non-negotiable for Digital Marketer, which is: âIt must be step by step and proven. No theory.â (West) What is your quirk, your mask, your flaw? Youâre not-so-secret sin? This is what creates a sense of humanity. It makes your brand LIKE-ABLE. âWe like brands when we know that they screw up just like usâ. Ryan Deiss. Get Started Building Your Brandâs Character Diamond: Step 1- Identify a person or persons in your company that most exemplify the brand. It doesn't have to be the founder or CEO, but it does need to be someone within the organization that speaks on behalf of the company. âThis incidentally is another reason why founder-led companies tend to outperform companies that aren't founder-led. And it's also the reason why when founders are taken from companies and, you know, the corporate types are moved in, that they failâ. Ryan Deiss. Step 2- Have this person make a list of favorite books, movies, TV shows, comic books, Bible stories, favorite characters. Step 3: Take note of the characters. The characters are the important piece. Thank You For Listening. Step 4: Group the characters based on character traits and general themes. You can also find this podcast on these platforms https://linktr.ee/firecircle. (here). Find Ryan Deiss On Twitter Visit Scalable.co Follow Roland Frasier On Facebook On Instagram Through his Website Dig deeper into Ethical Profits In Times Of Crisis, With Roland Frasier. Follow Business Lunch Podcast On Twitter On YouTube Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
Roland Frasier is known for his out-of-the-box strategies and higher-level thinking. He's helping Entrepreneurs and leaders to see further down the line, and t0 work over their businesses, not in them (or even 'on' them). Are you building your income or building your wealth? Which receives most of your efforts? The rare few focus on creating income for the short term and wealth for the long term. In this episode, Roland establishes that YOU CAN have it all and teaches you how to do just that. Itâs a great episode! https://linktr.ee/firecircle (Be sure to follow or subscribe to the show), so you get Part 2 when it drops next week. Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland https://www.rolandfrasier.com/ (here). Episode 255, The Long and The Short Of It Most people either, Focus on creating as much income as possible in the short term, and they donât think about building wealth for the long term. Focus on building wealth in the long term, and they donât think about building income for the short term.
âWhen the dancing stops, the money stops with it. Then itâs time to face the music. Thereâs frequently no wealth to fall back on, and you are forced to start dancing again or significantly lower your standard of livingâ. Roland Frasier Listen Today For, The insidious trap that high-income earners fall into. The scenario that the asset-rich find themselves in all too often.
âI canât count how many very land rich, or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term, and they ran out of the income to support their wealth-building⌠And thereâs also the chance that the long game youâre playing might not have a chance to play out. Life might have other plans for you.â Roland Frasier First, Letâs Look At Income. How To Quickly Add $10,000 To Your Income. âIf I had no money and no contacts, this is exactly what I would choose to create a substantial income from scratchâ. Roland Frasier Public Speaking â Whether youâre keynoting for cash or selling something from the (online) stage. Product Launch Affiliate Marketing â The second safest, fastest, low-cost way to increase income. Small Events Tollgate Deals Masterminds
Roland Frasier Shares His 1). Affiliate Marketing Playbook Including his 15 Steps To Product Launch Affiliate Marketing Success (Weâve written those out for you here) 2) Mastermind Strategy 3) Formula For Small Events (How To Get Started). Be sure to tune into Episode 257 to hear the long-term wealth-building strategies. Sign up on our https://businesslunchpodcast.com/ (home page) for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. Rolandâs EPIC Challenge You may have heard about Rolandâs EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. Itâs been an absolute hit and could help you too. If youâre interested in finding out more about it, click here. Referenced In This Episode Pete Vargus, Advance Your Reach Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Instagram On Twitter Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, âHis companies practically own the internet.â Heâs the founder of https://scalable.co/ (Scalable) and Digital Marketer and one of Roland Frasierâs partners. In this episode, you get to be a fly on the wall as he talks to a room full of entrepreneurs. He shares a way of thinking about your business that is both critical and powerful. Ryan takes the Character Diamond concept that emerged out of the acting/story-telling space and simplifies it for business and branding purposes. You will find this super interesting and helpful if you dig into it for your own company. This episode comes with a disclaimer. When is this subject dangerous? âBranding and character diamonds, in particular, are an essential subject once youâre making sales. It is a very dangerous subject if you are brand spanking new, just getting started. Because it allows you to waste a lot of time doing what I call âorganizing the file drawersâ. Ryan Deiss If you love this show and it helps you with your business(es), head over to our home page and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts. âThe Ultimate Hack, The Ultimate Shortcut.â âIf you think about the brands that are most loved, they donât need celebrities to endorse them. The brands themselves are the celebrities. The brands themselves have become loved. How do we do that with our brand?â Ryan Deiss How to scale your business if youâre the face of the brand. How do you transition from a personal brand to a corporate brand?
âIf youâre not the face of your business, you have to be really, really careful that you donât become boring and inhumanâ. Ryan Deiss The answer? Transfer the most desirable and interesting character traits of the founder onto the brand. Plus, Where many brands go sideways. The real reason youâre winning if youâre competing.
The (Simplified) Character Diamond (For Business Branding). âMuch Like A Hero, A Brand Is A Fictional Entityâ. Roy Williams, Wizard Academy. Step 1. What is your North Star? Your brandsâ mutant power?  Step 2. What is your âCounter Starâ? What is the external conflict, that provides interest? âThink about the fictional characters that you like. Guess what, the reason that you like certain characters is because they exemplify certain attributes that you admire in yourself, whether youâre willing to admit it or notâ. Ryan Deiss Step 3. Subscribe on Apple podcasts so you can hear part 2 (Episode 256) as soon as it drops. Thank You For Listening. Find us on these platforms here. More Episode From Ryan Deiss Four Different Entrepreneur Types The Million Dollar Napkin Find Ryan Deiss On Twitter Visit Scalable.co Follow Roland Frasier On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter On YouTube Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
This is your seat at the table, with. Marcus Lemonis. A Lebanese-born American businessman, television personality, philanthropist, and also a politician! Youâve probably seen him on the hit TV series, âThe Profitâ. So, if you're looking for insight and encouragement on your entrepreneurial journey, you've come to the right place. This episode with Roland Frasier will deliver just that. Lemonis shares his thoughts on post-2020 business, partnerships, working with investors, and more. âIf youâre not capable of thinking differently about people, you probably shouldnât be a business leaderâ â Marcus Lemonis. Did You Know March is a 'Power month' for Business Lunch With Roland Frasier. Why? Because we're celebrating 250 episodes and a whole ton of downloads! So, make sure you go back and listen to our 'power episodes' with business Titans Sir Richard Branson, Arnold Schwarzenegger, and Sara Blakely. âDonât try to tell a fictional story about yourself to other people. Instead, be your true self, and convey that to othersâ. Lemonis. Marcus Lemonis's Advice For Working With Investors And Partners If youâre going to partner with someone, make sure they bring capital, expertise, or contacts. Lemonis considers money to be the least important. Never do a 50/50 Deal.
âEither be the minority holder because you trust the other person to take the lead and believe in them, or be the majority holder who drives the business.â Lemonis The Three Pâs To Evaluate In A Business (And why this universal framework helps Entrepreneurs) Product: You want a real-time, relevant product that adapts and changes. It needs to be driven by the market and not your emotion. Process (How you develop the idea, test it, deliver it to customers, and continue to improve on it). People: Itâs important to remember that people work with you, not for you. Collaborative and thoughtful as a leader.
Plus, Listen For Why he is attracted to âTurnaroundsâ and businesses that are âbrokenâ. When to walk away and cut your losses (and why he sticks with people longer). Why heâs sometimes nicknamed âthe Mayorâ
âYou can change the world more as a business leader than you can as a politicianâ â Marcus Lemonis. The fastest way to lose a client or potential acquirer of your business. What to expect (and accept) if you choose to work with family and friends. Why you must have gender and racial diversity in your business (and itâs not just to be politely correct).
And more! Thank you for listening on https://apple.co/3rDmMia (Apple Podcasts). You can also find us on these platforms https://linktr.ee/firecircle. (here). Enter Our Apple Giveaway We're celebrating our listeners as we pass the 250-Episode mark. http://businesslunchpodcast.com/contest/ (Enter To Win) Follow Marcus Lemonis On Twitter Visit MarcusLemonis.com Who Is Roland Frasier As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland https://www.rolandfrasier.com/ (here). On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter On YouTube Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
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Sara Blakely took on a declining industry and ended up changing the way women dress. She is the Billionaire Founder of SPANX and was named by Time magazine on their list of the 100 most influential people in the world (2012). Two years ago, we aired part of Roland Frasier's conversation with Sara Blakely. You can hear that here. Today, we're sharing some of the conversation that we held back: More questions that we think Entrepreneurs (and our business-minded listeners) will want to hear. Whether you're growing a successful business, dreaming up ideas, or struggling to navigate challenging times, this episode will encourage you on your Entrepreneurial journey.  "What he was doing was just reframing our definition of failure...The only failure for me is not trying" â Sara Blakely. Listen For How Sara Blakely - ⢠Stays Motivated (and who inspired her to break through the ceiling)? ⢠Wrote a profound (and very specific) goal in her journal two years before she had her billion-dollar idea. ⢠Continues to get great ideas (by making her 5-minute commute last an hour). "I think a lot of my next inventions and ideas in the car" â Sara Blakely. Plus, Sara Answers... 1. How Spanx's customer acquisition channel has changed over the years. 2. Her strategy for maximizing customer lifetime value. 3. How she expanded Internationally. 4. Which Book has she gifted the most. 5. Does she ever take time off and recharge? Today's Top Takeaway What you don't know (in business) can turn out to be your biggest asset. Did You Know?  March is an extra special month for the podcast. We've also lined up the release of Roland's interviews with Sir Richard Branson, Arnold Schwarzenegger, Marcus Lemonis, and a special International Women's Day episode too. Subscribe/Follow us on ApplePodcasts, so you don't miss it! And don't forget to enter to win our Apple Giveaway! Here's that link. You can also find us on these platforms here.  Follow Sara Blakely On Instagram Check out The Spanx Foundation Follow Roland Frasier On https://www.facebook.com/rolandfrasier, (Facebook) On https://www.instagram.com/rolandfrasier/ (Instagram) Through his Website Follow Business Lunch Podcast On https://twitter.com/bizlunchpodcast (Twitter) On YouTube Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Coming on monday! Sara Blakely. Listen For: â˘What Sara's father taught her that set her up for success. â˘How she doubled down on her superpower as a salesperson, by learning from specific motivational speakers. â˘How she decided what products to work on and what she does to come up with her best ideas.  Follow us on Apple Podcasts so you don't miss these special episodes, and enter to win our Apple Giveaway https://businesslunchpodcast.com/contest/ (here.)  Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
At a special Live edition of Business Lunch with Roland Frasier, we had the honor of talking with http://schwarzenegger.com/. (Governor Arnold Schwarzenegger). His official bio is Austrian American actor, businessman, retired professional bodybuilder, and former politician who served as the 38th governor of California from 2003 to 2011. You may know him as The Terminator. However you know him, Arnold has so much to offer to anyone looking to realize their dreams and goals. âThe tradition is to work your way up. But I think that sometimes, you know, itâs not necessarilyâ. Arnold Schwarzenegger. Is Arnold Schwarzenegger A Self-Made Man? As he explains in this episode, Arnold doesn't like being referred to as a self-made man. He recognizes that he got to where he is today and accomplished what he has, with a lot of help along the way. âSo you need a lot of help to get where you want to and to accomplish your goals. And you have to recognize that and always thank everybody.â Schwarzenegger. Arnolds 6 Principles To Live By 1. Have a Great vision, think Big. âI didnât just want to win the Mr. Universe title. I wanted to be the greatest bodybuilder of all time.â Schwarzenegger. 2. Break the Rules. 3. Donât be afraid to fail. âLosing is staying down. But failing something⌠youâre not a failure.â Schwarzenegger. 4. Donât listen to the naysayers. âI never listened to the naysayers. And I think this is one of the main things, the rules to success, is donât listen to those people. Theyâre stressed, or thereâs jealousy going on, or theyâre giving you advice based on their little bird brains.â Schwarzenegger. 5. Work your ass off. âThe more you are tenacious, the more you force your way and force and force and force. The more you go through painful periods, the further you can go.â Schwarzenegger. 6. When youâve made it, give back. To read more about the issues Arnold cares deeply about, check out http://schwarzenegger.com/issues/ (http://schwarzenegger.com/issues/). Plus, Listen For ⢠Arnolds Goal Setting Process âAnd this is exactly what happens to people in life. They drift around because they donât have a specific goalâ. Schwarzenegger. ⢠The opposition he overcame along the way. âThey hated it. They said, âThis is stupid. Why are you struggling so much?â Arnold Schwarzenegger. ⢠The most significant opportunity that he chose to turn down (and why he made that decision). ⢠How he became a millionaire, even before he got into movies. âWhenever you want to accomplish anything great, you have to overcome a lot of obstaclesâŚbut if you have a big vision, then nothing is too difficult.â Arnold Schwarzenegger. ⢠His current goals and inspirations. And more! Thank you for listening. Did You Know? March 2021 is an extra special month for the podcast, including the first release of Rolandâs interview with Sir Richard Branson, Sara Blakely, and Marcus Lemonis. Please be sure to follow us on Apple Podcasts, so you donât miss it! Plus, weâre celebrating 250 episodes and the entrepreneur community that has made this such a fun ride. So Roland is giving away some nice Apple prizes in this Giveaway. https://businesslunchpodcast.com/contest/. (Enter To Win ) You can also find us on these platforms here. Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland here. Follow Roland Frasier On https://www.facebook.com/rolandfrasier, (Facebook) On https://www.instagram.com/rolandfrasier/ (Instagram) Through his Website Follow Business Lunch Podcast On https://twitter.com/bizlunchpodcast (Twitter) On YouTube Mentioned in this episode: Get Roland's Training on
Youâve heard of Richard Branson. If youâre an entrepreneur, you are a fan of this "Tie-loathing adventurer, philanthropist & troublemaker, who believes in turning ideas into reality". Before our world was hit with this Pandemic, our host Roland Frasier, managed to maneuver a deal that led to this conversation with the founder of Virgin at Traffic and Conversion Summit. On Our 250th Episode, Youâll hear what they talked about, the advice Richard gives to Entrepreneurs like you, and the mindset that precedes his world-changing success. Roland Frasierâs business partner, Ryan Deiss, sets the stage. âRichard Branson, if you donât know, is the entrepreneurâs entrepreneur, the marketerâs marketer. This guy was doing crazy outlandish things before doing crazy outlandish things was coolâ. Ryan Deiss What To Think About When Building Your Brand. âFirst of all, youâre only as good as your own reputation: your personal reputation and the reputation of your brand. So youâve got to zealously protect your reputation and not get tempted to do anything that you could feel uncomfortable reading about the next morning in the newspapersâ. Richard Branson. Plus, In This Episode Roland asks Branson some of his favorite questions, the themes our listeners expect on Business Lunch Podcast. 1) What motivates and drives Branson to do the things he does? âWe didnât have the internet to promote our companies in those days. So we needed to use ourselves to get out there and get the companies on the map. And I think these adventures gave us a much more sort of âsexyâ image or something that people should identifyâ. Branson 2) How does he find great people to work for his Virgin companies? âWe get a big blank sheet of paper, and we think, right, how can we make this company different and far more appealing than any other company thatâs gone before usâ. Branson 3) What makes a good partnership? âPartnerships in business can be equally magical. Youâve got to give and take and sometimes be, you know, overly generous toward your partner to make sure that it works.â Branson 4) Which Industry is Richard excited about now, and how is he expanding? âI gave up waiting to be taken to Space by NASA or by the Russians or by the Chinese and realized that they just were not interested in taking us to Space. So I traveled the world, looking for a genius engineer, and we started building up a Space companyâ. Richard Branson Be Inspired By Richard Branson's Philanthropic Philosophies. âWhen youâre a small business, youâve got to first look after yourself, make sure you keep healthy. Once you know that youâve got yourself well, look after your employees and the people around you, then maybe your local village, then maybe your local city. Look at what things you can do to help. Then, maybe your country. And then when you become a global brand like Virgin, youâve got to look at the global issues and see how you can help. And I think if, if we can get every company to do that, most of the problems with this world, I think, can be solved.â Richard Branson. And more! Did You Know? March 2021 is an extra special month for the podcast, including the first release of Rolandâs interview with Sir Richard Branson, Arnold Schwarzenegger, Sara Blakely, and Marcus Lemonis. Please be sure to follow us on Apple Podcasts, so you donât miss it! Enter To Win Weâre celebrating 250 episodes and the entrepreneur community that has made this such a fun ride. So Roland is giving away some nice Apple prizes in this Giveaway. Thank you for listening on Apple Podcasts. You can also find us on these platforms https://linktr.ee/firecircle. (here). Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor...
âLabeling Something As Impossible Is Easy. It Doesnât Require You To TryâŚâ If youâve ever felt like what you want to do might be impossible, or that it will take too long, or that âno-one has done it before, so itâs probably a pipe dreamâ⌠this episode is for you. You can challenge the impossible. With so many new listeners joining us on the show, we want to make sure youâre hearing directly from our host for âa minuteâ. Who is this guy who gets in rooms with Business Titans and deals with an extraordinary number of entrepreneurs? Heâs often described as âthe smartest guy in the roomâ and today instead of an interview, Roland shares some big questions and historical evidence, that will inspire you to BELIEVE! A Mindset For Success. Itâs one thing to be impressed by someoneâs entrepreneurial endeavors and glean takeaways and tips. Itâs another thing to think how the highly-successful think. You need to adopt the same mindset that all successful men and women share. And this episode will help you do that. âUltra-high achievers align themselves and their dreams to opportunities that match their talent, skills, and resources, at times at which those opportunities present themselves. They increase the breadth of whatâs possible for them by sculpting their own possibility vision, with the chisel of data and opportunity.â Roland Frasier. Roland Challenges The 'Impossible'. Legally mandated impossibilities. Physical impossibilities. Perceptual impossibilities. Fiscal Impossibilities. Societal Impossibilities.
âTens of thousands of bold and persistent entrepreneurs before you have stared down doubt, pushed past legal impossibilities, overcome physical impossibilities, dreamt impossible dreams and brought them to reality, broken through immense fiscal impossibilities and persisted past social impossibilities.â Roland Frasier How To Challenge The Impossible In Your Business. Can you do as billionaire Peter Theil suggests and achieve your 10-year goals in 6 months in Business? Is the possible only limited by your mindset, or are there possibilities that elude you which are simply beyond your reach? Throughout history, we have seen the limits of the possible expanded again and again. âIf these amazing (formerly assumed impossible) things could be invented, and these formerly thought unachievable human feats could be done, then surely you can hit your 10-year business goals in 6 months? Or accomplish in 1 year what most would take 3 or 5 years to accomplish?â Roland Frasier Spoiler Alert âMassive rapid hyper-growth is indeed very possibleâ. Roland Frasier A Five-Step Plan To Achieve Anything. Step 1 Find the Fire. Step 2 Conceive and Believe. Your subconscious will not allow you to achieve something that it hasnât seen as possible at first. Challenge the Impossible. Step 3 Practice Adaptive versus Non-adaptive possibility (otherwise, youâll have trouble seeing it as possible and accomplishing step 2) Step 4 Apply data-informed resource opportunity alignment. Step 5 Pursue, persist, and persevere. âThe truth is that there are very few things that are truly impossible. I believe in you. Now you go make the change, and be the changeâ. Roland Frasier Did You Know?  March 2021 is an extra special month for the podcast, including the first release of Rolandâs interview with Sir Richard Branson. Please be sure to follow us on Apple Podcasts, so you donât miss it! Plus, weâre celebrating 250 episodes and the entrepreneur community that has made this such a fun ride. So Roland is giving away some nice Apple prizes in this Giveaway. Enter to win here. You can also find us on these platforms https://linktr.ee/firecircle. (here). Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3...
We're celebrating, 250 episodes, 1.5 million downloads, and the podcast community of Entrepreneurs that makes doing this so fun (that's you)! Thank you for all your support and for tuning in, week after week. We appreciate it! 3 Ways To Win (Today). 1. An Easy Networking Strategy. Share an episode of this podcast. It may sound basic, but take a minute and consider - which episode(s) are most relevant and would be most helpful to entrepreneurs in your life? Pick your favorite episode (for them), send them the Apple Podcasts link, and tell them why you thought of them. Then repeat, with every entrepreneur you know. They will thank you. 2. Listen To A Power Episode Of Business Lunch With Roland Frasier We pride ourselves on great content, but we have gone the extra mile this month. As you'll hear in this episode, we've got Four Business Titans on the show this month: Richard Branson, Sara Blakely, Arnold Schwarzenegger, and Marcus Lemonis. Follow us on Apple Podcasts so you get them when they drop. https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2 3. Enter To Win One Of These Apple Prizes If want to win a pair of AirPod Pros, AirPod Max Headphones, an iPad Air, or the iPhone 12 Mini, make sure you enter our giveaway for Entrepreneurs here.  It's a WIN-WIN. Follow Roland Frasier On Facebook On Instagram Through his Website Also Mentioned In This Episode Get a free book from our partners at https://conversionfanatics.com/freebook (Conversion Fanatics).  Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
We're celebrating 250 episodes, 1.5 million downloads and the podcast community of Entrepreneurs that makes doing this so fun (that's you)! Introducing four Power Episodes with Business Titans Richard Branson, Sara Blakely, Arnold Schwarzenegger, and Marcus Lemonis. Follow us on Apple Podcasts so you don't miss these special episodes, and enter to win our Apple Giveaway https://businesslunchpodcast.com/contest/ (here.) Â Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
âIf youâre listening to this podcast, the odds are that youâre probably a bit of a crazy entrepreneur, which means youâll do ten things when you really should only do two.â Dave Asprey. Dave Asprey is the American entrepreneur that founded https://www.bulletproof.com/ (Bulletproof Nutrition Inc). He has written five books, and Menâs Health described him as a âlifestyle guru.â In this episode, Dave Asprey talks about more than just How To Hack Your Biology. Weâre giving you the full conversation so that you can hear Daveâs advice on business, managing your entrepreneurial role, leading a team, finding confidence when you donât have credentials, and more! Itâs packed with excellent takeaways, so be sure to share this episode with the smartest of your friends. Did You Know? Weâve surpassed 1.5 million downloads, and weâre going to cross the 250-episode mark this month, so weâre giving the show a boost and our listeners some love. Be sure to enter our giveaway because we have an incredible line-up of Apple prizes. Plus, make sure you HIT subscribe on ApplePodcasts because we are finally airing our special episodes with Sir Richard Branson, Arnold Schwarzenegger, and Marcus Lemonis this month. You can also find us on these platforms https://linktr.ee/firecircle. (here). Listen To This Episode For, ⢠Why he regrets going International too soon. ⢠His thoughts on Branding. âSo youâve got to build something that works really well. If you donât get your product dialed in and you try and build a good brand around a bad product, youâre a scammer.â Asprey ⢠Advice on building a company on a shoestring budget. âIf you get a company thatâs full of enthusiastic people who havenât navigated these waters before, theyâll get there. But there might be some bodies along the way. But if you have a guide on the Safari who kind of knows where the potholes are, you might get there more intact and then spend less money. So itâs a question of capital efficiency.â Asprey. How To Not âBreak The Teamâ. Why itâs your ethical responsibility to âhackâ your employees. The rewards of investing in your team and their personal development.
âIf you are not sending them out for a leadership training, or management training, where they can become both better at the business, but also better as human beings, youâre actually not getting a very good return on the investment that you make in your people. So I consider that to be part of being a good company.â Asprey. What to look for when picking your board of directors. Management mistakes to avoid. How to spot people that will help you scale.
âThese are people who will share their jobs, the people who are secure in who they are and secure in what they do. Those are your people. And those are the ones who will help you scale and scale and scaleâ. Asprey. Why over-titling creates pain.
âDo you know how many sub-million dollar companies with four employees need three C-level officers? Zero. Hire directors because itâs a lot less painful.â Asprey. Plus, Hacking Your Biology 101 Dave has spent more than $1M on personal health experiments. Along the way, he tried everything himself, obsessively focused on discovering: What are the simplest things you can do to be better at everything? Listen for Daveâs innovative strategies for improving sleep, diet, and mental health. âIf youâre not doing any of that personal development stuff, youâre hiding from yourself, and you wonât grow yourself. And if you donât grow yourself, you wonât grow your company.â Asprey. Todayâs Top Takeaways If youâre not doing any personal development work, youâre hiding from yourself, and you wonât grow yourself. And if you donât grow yourself, you wonât grow your company. The most important thing for increasing the Lifetime Value of your Customer is to have a really big mission that youâre really public about and a brand that has integrity and authenticity built-in. When you do that,...
We've put together a montage of WISDOM from some of the superb female entrepreneurs we've had on the podcast. Our lineup includes Rachel Pedersen, Danette May, JJ Virgin, Pam Jordan, Marisa Murgatroyd, Allison Maslan, Lisa Sasevich, Rachel Tipograph, Yifat Cohen, Sara Blakely, and Kara Goldin. Share this show to celebrate women in business in 2021. Did You Know?  March is an extra special month for the podcast. We've lined up the first release of Roland's interviews with Sir Richard Branson, Arnold Schwarzenegger, and Sara Blakely. Subscribe/Follow us on ApplePodcasts, so you don't miss it! And donât forget to enter to win our Apple Giveaway! Here's that link. Rachel Pedersen CEO / Entrepreneur / 'Queen of Social Media'. This Minnesota mother of three runs two successful businesses. Roland and Rachel discuss partnerships, pressure, and her "favorite lessons" learned: Episode 116: Rachel Pedersen On Social Media Strategies, Getting Attention & Withstanding The Pressure. âIf you want to rise to big things, you have to be comfortable with the other side of it. The shadow of itâ. Rachel Pedersen. Danette May Founder of Mindful Health and The Rise movement. She's a world-renowned motivational speaker, #1 best-selling author, and former celebrity fitness trainer. Roland and Danette talked about her journey to an 8-Figure business. Episode 90: Danette May on Soul-Writing Her Way To An 8-Figure Business âAs an entrepreneur, we can always be looking to that mountain. Weâre like climbers, we just go, go, go because we see a destination. But can notice every single thing on each step that we're taking? Ask, Am I really enjoying this journey? Because it's a freaking Epic ride right now!â Danette May. JJ Virgin Celebrity nutritionist and hugely successful entrepreneur. Roland and JJ discuss how she overcame many obstacles to build her multimillion-dollar nutrition empire. Episode 1: An Entrepreneurs Tale, With JJ Virgin. Pam Jordan Founder of the Pivot Business Group, and known to many as 'The Profit Finder.' Pam's firm offers executive-level financial services. They walk with companies through growth AND hard times, helping them find more profit. In this episode, she talks with Roland about helping your company no matter what stage you're at. Episode 84: How To Have a CFO or Think Like a CFO â When You Can't Afford A CFO, with Pam Jordan Marisa Murgatroyd Marisa Murgatroyd turns everyday entrepreneurs into online superheroes! â So that they can change the world from their living room. She provides branding solutions to 6, 7, and 8 figure entrepreneurs, and has built her online company, https://www.liveyourmessage.com/ (LiveYour Message), from zero to 1.5 million. Episode 96 about 'How To Design A Thief-Proof, Customer-Obsessed, Unstoppable Online program. âI think that people really want high touch, customized experiencesâŚPeople are not going to be spending top dollar for content they could just rip off the web.â Marisa Murgatroyd Allison Maslan After running and selling ten companies, lifelong entrepreneur and author, Allison Maslan, began coaching businesses and helping them scale. In this episode, she tells her story while Roland draws out some great takeaways for entrepreneurs. Episode 60: How to Scale And Step Out Of The Passion Business You've Built. Lisa Sasevich Founder and CEO of The Invisible Closeâ˘, an Inc. 500 company that has helped 15,000 students in more than 134 countries. Roland and Lisa talk about her success, her past, and her passion on Episode 151: How To Turn Your Knowledge Into Profit & Make Irresistible Offers With Lisa Sasevich. âDon't change your act, change your audienceâ. Lisa Sasevich. Rachel Tipograph CEO and founder of MikMak, the e-commerce platform for highly distributed brands in this social video generation. Rachel's clients include Bose, Campbell's, Estee Lauder, L'Oreal, Levi's, Mattel, Nestle, T-Mobile, Under Armour, and more. Episode 128, Rachel...
Weâve hit around 1.5 million downloads, and weâre going to cross the 250 episode mark this month, so we are giving the show a boost and our listeners some love. Be sure youâve entered to win our giveaway because we have an incredible line-up of Apple prizes. But if nothing else, HIT subscribe on ApplePodcasts because we are finally airing our special episodes with Sir Richard Branson, Sara Blakely, Arnold Schwarzenegger, Marcus Lemonis, AND the founder of Reebok. We don't want you to miss a thing. Do you consider yourself an Influential person? Your friends will thank you if you share one of these episodes with them. TODAY, we kick off our Power month with the man the myth, known internationally as the Godfather of Influence; THE https://www.influenceatwork.com/ (Dr. Robert Cialidini)! Roland asks some great questions to help you apply the profound insights that Cialdini has to offer. âThe book had more impact than I could have sensibly imagined when I wrote it, and itâs been around for a long time in consciousnessâ. Cialdini Listen today for, Examples of Pre-Suasion in an online, digital context. When it would be unethical to use these powerful tactics. The one kind of Ad that you can show a prospect without them experiencing wear-out effects. What NOT to do when delivering a customer satisfaction survey. Why he waited 30 years to write a sequel to Influence. Where to ask a woman for her phone number - and what you need to be carrying to increase your chances with her.
And more! Todayâs Top Takeaways Pre-Suasion is about what to put into the moment before you send your message that will make people sympathetic to it before they encounter it. To get a desire to change, you donât have to alter a personâs belief; you just have to alter whatâs prominent in their minds at the point of decision. Nothing is as important as you think it is while you are thinking about it. If we can get people to think about a particular concept or feature or strength or differentiator we have for them, it becomes more important.
Cialdiniâs Books Pre-Suasion. Influence. Find Cialdini here. Follow Roland Frasier On Facebook On Instagram Through his Website You can also find Business Lunch Podcast on these platforms here.  Also Mentioned In This Episode Get a free book from our partners at Conversion Fanatics. Follow Business Lunch Podcast On Twitter On YouTube       Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Get ready for the fastest, most mind-blowing, business-changing episode you may ever hear. This episode is for you if you want to, Bolster your business, Expand your reach Increase your margins Protect against your competitors. Innovate.
Spoiler Alert "Growth by acquisition is so overlooked." Roland Frasier. Top Takeaways If you want to double the size of your company, buy a company that's just like your company with the same number of customers, and you have instantly doubled your company. If you want more leads, buy the entity that has already aggregated your ideal customer profile's attention and eyeballs. If you want more margin, vertically integrate and buy the suppliers and distributors above and beyond you in the value chain. If you want to innovate, acquire intellectual property.Â
Of course, Roland makes it sound so easy and so simple, but if you hit subscribe, you'll hear more from Roland on this subject, plus some of the 219 ways that Roland likes to do this with no money out of his pocket. Did You Know? We're planning an extra special month for the podcast, including the first release of my interview with Sir Richard Branson. Subscribe to the podcast, so you don't miss it! Plus, we'll enter you to win a pair of Apple Airpods, which is fun too. Here's that link. Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He's a mentor and investor and an excellent podcaster too! Read more about Roland https://www.rolandfrasier.com/ (here). Thanks for listening. You can also find us on these platforms https://linktr.ee/firecircle. (here). Follow Roland Frasier On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter On YouTube Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
On Business Lunch With Roland Frasier Podcast, we talk a lot about Acquisitions. Not only Is this subject one of Rolandâs superpowers, but itâs arguably the fastest way to build wealth. Todayâs episode demonstrates that perspective, with a conversation between Roland Frasier and Jeff Charlton. Jeff has been in a shrinking industry since Day 1. But his company (an expert direct response marketer/publisher) has been able to thrive by acquiring businesses along the way. Jeff Charlton breaks down some of those deals and the overall strategy that has enabled Graphic Connections Group to rise to the top (and stay there). In more recent years, Roland âboughtâ into Jeffâs company, and that has, of course, been a win that keeps on winning (for everyone involved). If youâre looking to bolster your business, expand and increase your margins, listen today for a practical plan. âYou can not get too hung up. You have to be ready to walk away. I try to put forward a win-win scenario at all times, and if they donât see the win, then you canât force it.â Jeff Charlton If this episode is helpful to you, please share it with your business-minded friends, and remember to hit the SUBSCRIBE button on ApplePodcasts. Listen today for, The two types of people that will want to sell their business. How he identifies businesses to buy. The very specific, personal sales letter he uses to find deals. His thought on working with a broker compared to negotiating directly.
âThey deserve the commission, but what I do when there is a broker is I try to talk to the people directly anyway, make the deal and then go back to the broker and say, hereâs the deal.â Charlton. Knowing when to walk away from a deal. The key value he was offering closing businesses. His philosophy on taking on business debts. What he was actually looking for in the companies he acquired.
âI was buying customer lists. I didnât care about the equipment. In fact, in most cases, we backed up a dumpster to their office and threw everything in the dumpsterâ. Jeff Charlton. Todayâs Top Takeaway The deal that you donât do today is often the deal that comes back around (and is even better). Know when to walk away. Did You Know? We send out a weekly memo filling you in on the highlights of the episodes so that you never miss an episode thatâs on point for you? Plus, itâs a âhear it here firstâ kind of thing when Roland is up to something exciting. We want to grow this subscriber community, so in exchange for your email, weâll enter you to win some Apple Airpods so you can listen to the show in style (or gift them to someone you think would be a fan of the podcast). https://businesslunchpodcast.com/contest/ (Hereâs that link! ) You can also find us on these platforms https://linktr.ee/firecircle. (here). Follow Jeff Charlton On LinkedIn Follow Roland Frasier On Facebook On Instagram Through his Website Also Mentioned In This Episode Get a free book from our partners at https://conversionfanatics.com/freebook (Conversion Fanatics). Follow Business Lunch Podcast On Twitter On YouTube Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
We continue today with another episode on making connections and networking. This is part 4 of âRoland in the hot seat.â If you havenât already listened to episode 240 - Rolandâs superior networking strategy, make sure you do and hit subscribe on Apple Podcasts for more content like this next week. Roland has done deals and partnerships with an impressive list of names and companies, including Microsoft (which he talks about today). If you want to connect with someone you donât yet know, Roland shares a simple and effective strategy in this episode. âThat is the value of a bridge connection. One of the best ways to get connected is to ask, whoâs the bridge, thatâs going to get me where I want?â Roland Frasier. Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland https://www.rolandfrasier.com/ (here). Did You Know? We send out a weekly memo filling you in on the highlights of the episodes so that you never miss an episode thatâs on point for you? Plus, itâs a âhear it here firstâ kind of thing when Roland is up to something exciting. We want to grow this subscriber community, so in exchange for your email, weâll enter you to win some Apple Airpods so you can listen to the show in style (or gift them to someone you think would be a fan of the podcast). https://businesslunchpodcast.com/contest/ (Hereâs that link!) Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Hit Subscribe on ApplePodcasts and leave us an honest review! You can also head over to our website to sign up for occasional newsletters and check out our Podcast Magazine. You can also find us on these platforms https://linktr.ee/firecircle. (here). Follow Roland Frasier  On https://www.facebook.com/rolandfrasier, (Facebook) On Instagram Through his Website Also Mentioned In This Episode Get a free book from our partners at https://conversionfanatics.com/freebook (Conversion Fanatics). Follow Business Lunch Podcast  On https://twitter.com/bizlunchpodcast (Twitter) On YouTube  Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
When a seasoned entrepreneur reaches all of their goals by the age of forty, whatâs next? Roland Frasier has guest https://www.terrywilliamson.com/about-terry (Terry Williamson) on the show today. Heâs a business builder turned entrepreneur turned investor, and he shares a quick background on his 8 and 9 figure businesses.
Whatâs really interesting in this episode is that someone SO successful can change the way they do business and launch into an exciting second chapter. Terry is âowningâ his superpowers, leverage, and value - and helping other entrepreneurs (like you) do the same.
Todayâs Top Takeaways.
Save your money and use Other peoplesâ money instead.
Know your network, or borrow someone else'sâ.
Play long term games with long term people.
Bite less, Chew more.
Be the leader (un-apologetically).
Know when to âcheat.â
Your Super Power, PLUS your passion, makes you unstoppable.Â
Define Your Desired Outcomes.
Plus, Whatâs Your Freedom Number? Check out Terryâs free tool https://www.terrywilliamson.com/homepage (here).
If this episode is helpful to you, please share it with your business-minded friends, and remember to hit the SUBSCRIBE button on https://podcasts.apple.com/us/podcast/business-lunch/id1442654104?ls=1&mt=2 (ApplePodcasts).
Did You Know? We send out a weekly memo filling you in on the highlights of the episodes so that you never miss an episode thatâs on point for you? Plus, itâs a âhear it here firstâ kind of thing when Roland is up to something exciting. We want to grow this subscriber community, so in exchange for your email, weâll enter you to win some Apple Airpods so you can listen to the show in style (or gift them to someone you think would be a fan of the podcast). https://businesslunchpodcast.com/contest/ (Hereâs that link)!Â
You can also find us on these platforms https://linktr.ee/firecircle. (here).Â
Follow Roland Frasier On https://www.facebook.com/rolandfrasier, (Facebook)Â
On https://www.instagram.com/rolandfrasier/ (Instagram)Â
Through his https://www.rolandfrasier.com/ (Website )
Find Terry Williamson Through his https://www.terrywilliamson.com/homepage (website).
Also Mentioned In This Episode Get a free book from our partners at https://conversionfanatics.com/freebook (Conversion Fanatics).
Follow Business Lunch Podcast On https://twitter.com/bizlunchpodcast (Twitter)
On https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q (YouTube)
Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Networking looks a little different in Covid times. But a lot hasnât changed. If youâre a listener of the show, you will know that Roland is very well connected, and thatâs not by accident. Roland does âthis business stuffâ a bit differently. Today we put Roland in the hot seat again, and he shares his strategy and several stories. Listen if you want to make connections that could change your life (and the lives of those you help). Plus, How to stand out in a room, zoom, or clubhouse session. Why GIVING will take you further than taking, every time. How to get into circles you couldnât before.
If this episode is helpful to you, please share it with your business-minded friends, and remember to hit the SUBSCRIBE button on ApplePodcasts. Did You Know? We send out a weekly memo filling you in on the highlights of the episodes so that you never miss an episode thatâs on point for you? Plus, itâs a âhear it here firstâ kind of thing when Roland is up to something exciting. We want to grow this subscriber community, so in exchange for your email, weâll enter you to win some Apple Airpods so you can listen to the show in style (or gift them to someone you think would be a fan of the podcast). https://businesslunchpodcast.com/contest/ (Hereâs that link)! Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland https://www.rolandfrasier.com/ (here). Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Hit Subscribe on ApplePodcasts and leave us an honest review! You can also head over to our website to sign up for occasional newsletters and check out our Podcast Magazine. You can also find us on these platforms https://linktr.ee/firecircle. (here). Follow Roland Frasier On Facebook On Instagram Through his Website Also Mentioned In This Episode Get a free book from our partners at https://conversionfanatics.com/freebook (Conversion Fanatics). Follow Business Lunch Podcast On Twitter On YouTube Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Today Roland Frasier interviews serial entrepreneur Gareb Shamus. He is one of the foremost experts in the Superhero business. Gareb, the founder and CEO of https://en.wikipedia.org/wiki/Wizard_World (Wizard Entertainment), started ACE Universe with his brother Stephen to produce immersive Comic Cons and a Global Streaming Platform. Roland and Gareb talk through his unique story, and Gareb shares what he believes are the reasons for his success. "If you were called a geek or nerd, it was really meant to hurt your feelings. So when all of a sudden we had 10,000 people show up, it made a lot of these people that were disenfranchised feel like they were part of somethingâŚand that's what kind of galvanized that whole movement". Gareb Shamus. As you'll hear on the show, Gareb is pursuing his creative path as a professional artist. You can check out his latest paintings at www.garebshamus.com. Top Takeaway Take chances and don't be afraid to talk to anyone.
"I always joke that I'm the biggest loser in the room because I take the most chances. I send out tons of emails. I make tons of phone calls. And I can't tell you how low my response rate is, but I don't care because the ones that say yes, we then work with them, and they benefit from our great ideas". Shamus. Plus, Listen For, The party that started as a marketing strategy and became a business in itself.
"So I bought the Chicago Comicon back in 1996 really so we could throw a party for the magazines. It wasn't about making money. It was that the magazines were doing really well. It was like, all right, this is the marketing expense."Â Gareb Shamus. The deals that were made and how they were structured. Why they were 'indiscriminate' about whom they targeted.
"We did a lot of stuff that was pretty revolutionary. We were indiscriminate about getting the magazines into the hands of people. So I would take a case and send it to the head of PR at Hasbro. And then I would take a case and send it to the head of Mattel. And then I would send it to the studios and the television networks, and they wouldn't throw it out". Gareb. The philosophy of fun that served as their navigation.
"We always had this philosophy that there were no rules. As long as we were making money, nobody told us what to do, right? So long as I don't have to ask somebody for money. I can do whatever I want." Shamus. And more! Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Hit Subscribe on ApplePodcasts and leave us an honest review! You can also head over to our website to sign up for occasional newsletters and check out our Podcast Magazine. You can also find us here. Find and Follow Gareb Shamus Website. On Facebook. Find and Follow Roland Frasier On Facebook On Instagram Through his Website Also Mentioned In This Episode Get a free book from our partners at https://conversionfanatics.com/freebook (Conversion Fanatics). Follow Business Lunch Podcast On Twitter On YouTube Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Today we put Roland in the hot seat and asked a question that every entrepreneur asks, and every entrepreneur has to figure out at some point. Itâs not a new question, but itâs one that Roland answers so very well, and itâs something heâs done time and time again. Listen if you want to hear, ⢠How to structure your business so that you can maintain a high-level perspective and not get pulled into the operations. Plus ⢠How to build your business so that youâre only doing the work you love to do. ⢠A strategy for building a team that isnât reliant on you. If this episode is helpful to you, please share it with your business-minded friends, and remember to hit the SUBSCRIBE button on ApplePodcasts. Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland here. Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Hit Subscribe on ApplePodcasts and leave us an honest review! You can also head over to our http://businesslunchpodcast.com/ (website) to sign up for occasional newsletters and to check out our Podcast Magazine. Follow Roland Frasier On https://www.facebook.com/rolandfrasier, (Facebook) On https://www.instagram.com/rolandfrasier/ (Instagram) Through his Website Also Mentioned In This Episode Get a free book from our partners at Conversion Fanatics. Follow Business Lunch Podcast On https://twitter.com/bizlunchpodcast (Twitter) On YouTube Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
In this episode, Roland talks with Michael Mogill. Heâs the Founder and CEO of Crisp Video Group and is a sought after public speaker, author, and investor. At four years old, Michael came to America with his Eastern European family. Roland and Michael talk about his fascinating story and the success that has earned him features in Forbes, The Huffington Post, The Wall Street Journal, and more. âSo just as my family came over here with $500, I started Crisp with $500 to my name.â Michael Mogill Crisp Video is a national law firm growth company that provides world-class video marketing. They help their clients see an average of 300% ROI. Listen For, â˘Â What Michael would do today if he were starting again. ⢠His regrets. âI have some regrets is, you know, looking back and just not being willing to place bigger bets sooner.â Michael Mogill ⢠The difference between confidence and Courage and how that plays out. âCourage is not like storming into the face of battle. Itâs being terrified and doing it anyway. You can do Courage at any business level, like at any resource level, is just pulling the trigger and writing the check or making the commitmentâŚIn 2017, people were giving away Amazon gift cards and, you know, Apple gift cards. We said, right, weâre going to give away the $77,000 Tesla. That is a courageous move because Iâm clearing out my savings account.â ⢠The differentiator between law firms making under a million and those making 7 or 8 figures. âI think ironically Courage is the biggest separator of people at different levels of revenue and different levels of just business achievement⌠Theyâve been willing to employ more Courage and place those bigger bets. Theyâre not always smarter people; theyâre not harder working people, but the one whoâs willing to invest in hiring five team members at the exact same time versus the one that deliberates on that decision for a year straight, you know, who do you think makes more progress faster?â Michael Mogill. ⢠Ego versus Humility. âI think the only way to gain confidence is with results. It is the only way. I think anything else is Ego. And some of the most successful people that I meet have some of the greatest amounts of humility.â Michael Mogill. Plus, ⢠The least (and best) way to make money. âIâve generally found that the least likely way to make money is when you focus on how do I make money? If youâre focusing on how can I help other people succeed and how do I help somebody else make money, and you do that enough times, not only do you create stability and security for yourself, itâs how people get rich, right?â Mogill. ⢠Keys to a more fulfilling life. âIf people could just focus on putting themselves in the right role⌠Maybe itâs entrepreneur, maybe itâs not, maybe youâre the CFO, or maybe itâs the COO or whatever it is. You can just live a much happier, fulfilling life.â Michael Mogill. Top Takeaways From This Episode You wonât have to worry about your place in the market if youâre focused on helping somebody else succeed, helping someone else make money. Confidence beats Ego every time, and it comes from results. Humility paired with Courage will get you further, faster.
[pw_button type= "itunes" text=" Click here to Listen, Subscribe, and Review Business Lunch on Apple Podcasts"] Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Hit Subscribe on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. You can also find us on these platforms here. Connect With Michael Mogill On LinkedIn Visit www.GameChangingAttorney.com. Recommended Reading Give Take Book Follow Roland Frasier On Facebook On Instagram Through his https://www.rolandfrasier.com/ (Website ) Also Mentioned In This Episode Get a free book from our partners at...
We have had the honor of hearing about many of Rolandâs successful strategies on this Podcast, plus a couple of his âfailureâ stories. Today we put Roland Frasier in the hot seat and asked a few questions that we thought would be relevant and helpful to you, our listeners. Make sure youâve hit the SUBSCRIBE button on ApplePodcasts so that you get the follow up snack-size episodes. We appreciate you tuning in today. Listen if you want to hear, ⢠How to bounce back when something tanks or goes wrong? ⢠A Missed Opportunity that reminded Roland to Stay Humble Think Bigger
⢠How to avoid the big losses and huge mistakes. âIf The Upside Is Giant And The Downside Is Minimal, Then Why Not?â Roland Frasier Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland https://www.rolandfrasier.com/ (here). Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Hit Subscribe on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. You can also find us on these platforms https://linktr.ee/firecircle. (here). Follow Roland Frasier On Facebook On Instagram Through his Website Also Mentioned In This Episode Get a free book from our partners at https://conversionfanatics.com/freebook (Conversion Fanatics). Follow Business Lunch Podcast  On https://twitter.com/bizlunchpodcast (Twitter) On YouTube Books Mentioned On This Episode Black Box Thinking AntiFragile Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Do You Struggle To Cut Through The Noise & Attract Referrals? Business is all about relationships. So if youâre smart, you will develop a strategy for really recognizing, appreciating, nurturing, and nourishing those relationships. âThe hinges that swing the biggest doors are the relationships you have.â Roland Frasier As our guest today, we have John Ruhlin, the CEO, and founder of Giftology. He also has a book of that same name that you can get here. âNobody wakes up at 4:00 AM and says, man, if I had a gift strategy, my business would change forever. But, most people, if theyâre honest with themselves, would say that it every business, every industry rises and falls on relationshipsâ. John Ruhlin Todayâs Top Takeaways Have a gifting strategy Gift at a level that is commensurate with the value of the relationship. Personalize to the recipient, not to your company.Â
Plus, Listen For, The number one mistake that brands make when they send out gifts. When a gift can actually cost you in your relationship instead of investing in the relationship.
âYouâre actually trying to manipulate them into becoming a billboard for you, and you actually could spend money to damage the relationship.â John Ruhlin. Why you should target the inner circle of high-level clients, such as their family members, their assistants, etc. - and how this ends up being a much better investment than splurging on expensive gifts for the individual. What makes a gift more meaningful and impactful.
âA true gift is no strings attached, but whatâs funny is the less you make it about yourself. The more they make it about you.â John Ruhlin ⢠How to set an appropriate budget. âYou need to have a strategy on how youâre going to show up for people and be different and, you know, stay top of mind and engage in these relationships so that they want to refer your business and do more business with you.â John Ruhlin. ⢠The ROI you can expect to see when you invest in people and relationships in the right way and for the longevity of it. ⢠Keys to choosing the right gift. âMost people waste money because they give gifts as a reactionary thing.â John Ruhlin Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Hit Subscribe on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. You can also find us on these platforms https://linktr.ee/firecircle. (here). Connect With John Ruhlin through his https://johnruhlin.com/ (website). Follow Roland Frasier On Facebook On Instagram Through his Website Also Mentioned In This Episode Get a free book from our partners at Conversion Fanatics. Follow Business Lunch Podcast On Twitter On YouTube Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
2021 may feel like an all-new landscape, but our host Roland Frasier has the keys to growth despite the economic and social conditions we find ourselves in. Today (and last week), Roland unpacks several strategies that you can take to grow your business, and itâs actually much easier than you might think. This is part 2; check out episode 232 (if you havenât already). Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland https://www.rolandfrasier.com/ (here). In Part 1, Roland Covered How can I get more leads? How do I get the right hires or team to build Infrastructure? How can I increase our Lifetime Customer Value?
Listen To This Episode If Youâre Asking: How can I increase our margins? How can I better adapt when things are changing? How can I access the capital we need?
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Hit Subscribe on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. You can also find us on these platforms https://linktr.ee/firecircle. (here). Follow Roland Frasier On Facebook On Instagram Through his Website Also Mentioned In This Episode Get a free book from our partners at https://conversionfanatics.com/freebook (Conversion Fanatics). Follow Business Lunch Podcast On Twitter On YouTube Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Weâre finally airing an episode with Jerry Conti, a serial entrepreneur, and a world-class connector. Heâs the Co-Founder and Managing Partner of LuxHomePro and now https://boomstr.com/ (BoomSTR). Like many of our guests, Jerryâs all about strategic partnerships. This episode was recorded in Mexico at WarRoom before things were turned upside down in 2020. Listen for his smart strategy and the insight and takeaways that still hold true. If youâre enjoying Business Lunch with Roland Frasier, head over to our home page and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, make sure youâve actually hit Subscribe on ApplePodcasts. We would appreciate it! âIt's about traffic and conversion. I mean, at the end of the day, that's all we do. How do you get more heads in beds in the short term rental space? How do you get more butts in seats in the seminars? Right? It is, it's the same thing. And so it's just a matter of understanding marketing. There are 600,000 vacation rentals in the United States. And most of those operators and homeowners have no clue of what theyâre doing. But I can scale the marketing worldwide because I can do it from anywhere. I can be in Scottsdale and market your home in London. There's no geographic barrier.â Jerry Conti Jerryâs Core Arbitrage Strategy How Jerry finds the right properties and what heâs looking for. How to create a win-win (win) scenario for the homeowner, the real estate agent, and yourself. How to reassure your homeowner and ensure that their property and neighbors are cared for (plus some gadgets that help)! How this Arbitrage philosophy works better for the homeowner than a long term renter.
âItâs better to actually rent your house on a short-term level because if the renter doesnât pay, you have nothing really to fall back on, and it may take you a month or two, three or four months, even kick them out.â Jerry Conti How Conti has scaled this through Events & Partnerships âAnytime that you're looking to do anything, find somebody that's already aggregated the thing you want and go there first, because you'll have it at scale instantly instead of having to do it one or two at a time.â Roland Frasier Plus Listen Today For, Why Jerry decided against building a fund How he turned his students into partner investors
âWhat if I could not just teach somebody how to fish, but maybe fish with them? Like, letâs put the rods in the water together. And, that was an idea that came out of doing this for a long time. How can we speed this up for our students?â Jerry Conti. Why you need to enjoy people to run this type of business! How he splits the profits and halves the risk.
And more! Click to find us on Apple Podcasts and other podcast players. Contact & Jerry Conti Visit LuxHomePro.com On LinkedIn Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Instagram On Twitter  Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
2021 may feel like an all-new landscape, but our host Roland Frasier has the keys to growth despite the economic and social conditions we find ourselves in. Today (and next week) Roland unpacks several strategies that you can use to grow your business, and itâs actually much easier than you might think. Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc. Magazine's fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland https://www.rolandfrasier.com/ (here). Listen If Youâre Asking, How can I get more leads? How do I get the right hires or team to build Infrastructure? How can I increase our Lifetime Customer Value?
Hit subscribe on ApplePodcasts so you donât miss next weekâs continuation of this. Roland will be answering these questions⌠How can you increase your margins? How can you best adapt when things are changing? How can you access the capital you need?
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Follow Roland Frasier On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter On YouTube Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
In this episode, you will be inspired as https://yaniksilver.com/ (Yanik Silver) talks with our host https://www.rolandfrasier.com/ (Roland Frasier). Listen and glean takeaways and insights from someone that Roland refers to as âone of the best networkers and marketers you would ever run acrossâ. Yanik Silver has been called âa thread that runs through the fabric of the online marketing community,â a Maverick Mischief-maker, and a Galactic Goofball. He âredefines how business is played in the 21st century at the intersection of more profits, more fun, and more impactâ. Yanik is the author of Evolved Enterprise, and the founder of http://maverick1000.com/ (Maverick1000), a global network of top entrepreneurs & visionary entrepreneurs making a difference in the world without taking themselves too seriously. If you're looking to make your entrepreneurial journey more meaningful and more fulfilling, this episode is a great starting point. âIf you can apply direct marketing to a company that has amazing potential to do good, then it just turbocharges itâŚif you look at companies that have a greater purpose and meaning across the S and P 500, they outperform by 1400% over a 15 year periodâ. Yanik Silver. If youâre enjoying Business Lunch with Roland Frasier, head over to our home page and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, make sure youâve actually hit Subscribe on ApplePodcasts. We would appreciate it! What is The Evolved Enterpriseâ˘? Itâs a way to go from merely a transactional business to a transformational one and even a transcending business. Itâs about creating a venture that authentically comes straight from your true essence, wrapped around a meaningful Cause (your WHY or impact), and then develops the community. Listen Today For The full scoop on Yanikâs robust Entrepreneurial journey. How Yanik went from cold-calling Doctors at age 16 to his first million-dollar product. The turning point that leads him to what heâs passionate about now.
âAnd then, about 11 years ago, I asked myself a straightforward question, which is, am I happy? Would I be happy doing what Iâm doing ten years from now? And the answer was no, which led me to this whole other exploration of how to connect your head, your heart, and your heart purposeâ. Yanik Silver. His tried and tested networking philosophy. The Seismic shift thatâs been happening in consumer buying behavior.
âCustomers want to buy from companies that have a greater purpose, greater meaning, and theyâre willing to either spend the same and change brands, or change whatever company they buy from, and theyâre even willing to spend more.â Yanik Silver. How You Can Turn Your Company Into An Evolved Enterprise Understand that you can. Start with you. Determine the cause. What do you care about? Determine the model.
Listen for Yanikâs examples of different models companies are using, and so much more! âI think itâs really exciting that we get to use our head, which is our marketing side and business side, to develop all those pieces that weâve already got and then use our heart, which is how do we want to make a difference in the world?â Yanik Silver. Click to find us on Apple Podcasts and other podcast players. Contact & Follow Yanik Through his personal https://yaniksilver.com/ (website) or through EvolvedEnterprise.com Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Instagram On Twitter Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Roland launched The Epic Challenge in 2020, which teaches people how to buy businesses for no money out of pocket. When Covid hit, they took this event from a two-day in-person event to a 5-day virtual event. Itâs blown up and been hugely successful. In this short episode, Roland shares a simple but powerful tip on how to cut your virtual event costs, get more referrals without paying for expensive paid traffic, and overall increase your profit margin. Who Is Our Host Roland Frasier? Co-founder or principal of 5 different Inc. Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland https://www.rolandfrasier.com/ (here). If youâre enjoying Business Lunch with Roland Frasier, head over to our home page and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, make sure youâve actually hit Subscribe on ApplePodcasts. We would appreciate it! Listen Today For, The importance of Surveying your audience. The power of understanding your Average customer value or average order value. The âwicked-smartâ Challenge-Within-A-Challenge hack that made them an extra $829,000 in 2020.
Click to find us on Apple Podcasts and other podcast players. đ§Â Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Instagram On Twitter Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Today, to kick off a new year, Roland Frasier talks to http://www.ryanlevesque.net/ (Ryan Levesque), the Inc. 500 CEO of The ASK MethodÂŽ Company, and the #1 national best-selling author of Ask. He is also a co-founder and investor in bucket.ioÂŽ, a leading marketing funnel software for entrepreneurs. Roland and Ryan discuss how 2020 impacted him, and the surprising opportunities he un-earthed (that they âwouldnât have had the courage to test if it werenât for the Pandemic limitations).â Plus, if youâre planning or considering hosting virtual events for 2021, then this episode will be a helpful brainstorm as you consider the year ahead. Ryan breaks down how theyâve been tweaking their virtual events for maximum user satisfaction. If youâre enjoying Business Lunch with Roland Frasier, head over to our home page and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, make sure youâve actually hit Subscribe on ApplePodcasts. We would appreciate it! Listen Today For, What worked (and didnât work) in Ryanâs 2020 Virtual Events. Why he thinks his Quiz funnel to Instant Webinar model is working better than anything else right now.
âThat is like our secret sauce. If I were to sum it up in two words, quiz funnel to the instant webinar.â Ryan Levesque. Ideas for what you can do if you donât have âin-studioâ help. The three modalities to switch up the user experience
Featured Speaker on Camera Slides. Speaker writing notes in real-time on an iPad
âI think right now, itâs very visually captivating and almost hypnotic - and in some ways, mesmerizing to watch someone (especially if they have a little bit of artistic skill) sketching on a tablet, especially when youâre switching back and forth between modalities.â Ryan Levesque. Plus, How Quiz Funnels have evolved. At bucket.io, Ryan has over 30 million unique people who take a quiz through its software each year. The platform has evolved over 15 years, with version 2.0 launching five years ago. Ryan and Roland discuss how the market has changed and how your approach also has to move with the times. âYou want to think about and imagine, who they are, what theyâre doing, where theyâre sitting, where theyâre at, and what else they are also multitasking with - as theyâre going through this process!â Ryan Levesque. And so much more. Click to find us on Apple Podcasts and other podcast players. đ§Â Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Are you launching a Podcast in 2021? Is one of your goals to grow your network and build your audience? If you havenât already noticed, Entrepreneurs, Influencers, brands, and entertainers everywhere are hosting their own Podcasts as a strategy to Network Establish Credibility Market their products and services Build community. Provide value to their audience.
So with a thriving mastermind and a million podcast downloads so far, Roland has learned a thing or two. He shares a tidbit on how to ask better questions, and get content that's unique to your show. This soundbite of an episode will help you create, More valuable content for your listeners, AND, A better connection with your guests.
Who Is Our Host Roland Frasier? Co-founder or principal of 5 different Inc. Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland https://www.rolandfrasier.com/ (here). If youâre enjoying Business Lunch with Roland Frasier, head over to our home page and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, would you make sure youâve actually hit the subscribe button on ApplePodcasts. We would appreciate it! Click to find us on Apple Podcasts and other podcast players. đ§Â Contact & Follow Roland On Facebook Through his Website Follow Business Lunch Podcast On TwitterMentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
To end the year, we are sharing (re-airing) a couple of our favorite timeless episodes. From Maximum Security Prison To Speaking At The Whitehouse: Andre Norman is as qualified as anyone to talk about Transformation. And after 2020, we all could use some transformation. https://linktr.ee/firecircle (Click to find us) on Apple Podcasts and other podcast players.  Andre shares his incredible story and the framework he's built to help others. Andre travels the world as a public speaker, including engagements at the Whitehouse, Harvard Law School, and London School of Business. "I thought⌠If I can't be a psychopath, why be in jail? I want to be free. But I looked at all the groups in the jail, and they would all come back to jail. I saw that "Free" didn't work. So I switched my goal to successful." Andre Norman From illiteracy to gang activity, Andre's childhood prepared him for nothing less than a life of crime and violence. This behavior eventually led Andre to be sentenced to over 100 years in prison. As a natural-born leader, he quickly rose to the top of the prison gang system, where he managed gang activities from within the confines of a maximum-security prison. During his two-year stay in solitary confinement, Andre had an "epiphany," and he decided to turn his life around. "I look at every variable that I can be shut down in or killed on. Get it right or die. I took training people very seriously because where I came from the first time I get it wrong, I die". Andre Norman Listen Today For, The dream and goal that was more powerful than the standard desire to 'get out of prison.' How his decision to attend Harvard was the destination point that motivated him to teach himself to read, study law, and ultimately become hugely successful. The skills he learned in prison, which he still uses today in business. How he identifies projected strengths and weaknesses, and ultimately, spots the weakest link. His framework for Transformation. Why he teaches his students to teach. His solution for the white suburban opioid crisis.
"If you're talking, you're teaching, if you're listening, you're learning." Andre Norman Contact & Follow Andre Norman Through his Website His LinkedIn profile His Facebook profile If youâre enjoying Business Lunch with Roland Frasier, head over to our https://businesslunchpodcast.com/ (home page) and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, would you leave us a review on Apple Podcasts? We would appreciate it! Contact & Follow Roland On https://www.facebook.com/rolandfrasier, (Facebook) On https://www.instagram.com/rolandfrasier/ (Instagram) Through his Website Follow Business Lunch Podcast On https://www.instagram.com/bizlunchpodcast/ (Instagram) On https://twitter.com/bizlunchpodcast (Twitter) Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
To end 2020, we are sharing a couple of our favorite timeless episodes. This snack-size show features Roland Frasier, sharing an insight that smart marketers and successful entrepreneurs have understood for decades. Take this into 2021 and you'll go far. A great reminder for whenever youâre ⢠Thinking about or reviewing your marketing. ⢠Optimizing an Ad. ⢠Trying to figure out how to make your product better. âWhat youâre trying to do is let them know that your product is a conduit, a means to them achieving what they want. Really focus on the end resultâ - Roland Frasier Visit RolandFrasier.com Mentioned in this episode, âThe Innovators Dilemmaâ by Clayton M. Christensen https://linktr.ee/firecircle (Click to find us) on Apple Podcasts and other podcast players. đ§Â Who Is Our Host Roland Frasier? Co-founder or principal of 5 different Inc. Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland here. If youâre enjoying Business Lunch with Roland Frasier, head over to our https://businesslunchpodcast.com/ (home page) and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, would you leave us a review on Apple Podcasts? We would appreciate it! Contact & Follow Roland On https://www.facebook.com/rolandfrasier, (Facebook) On https://www.instagram.com/rolandfrasier/ (Instagram) Through his Website Follow Business Lunch Podcast On https://www.instagram.com/bizlunchpodcast/ (Instagram) On https://twitter.com/bizlunchpodcast (Twitter) Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Weâve had the pleasure of sharing Grant Cardone and Daymond Johnâs biggest takeaways from this extra challenging year. Now itâs Jay Abrahamâs turn to enlighten us with what heâs learned in 2020 and what he will be taking from this year into 2021. âI lost many millions. It was heartbreaking for about a day. And then you realize nobody cares. So you might as well, you know, shift. I donât like the word pivot because I think itâs been beaten up, but I think you have to find a new way of thinking. Thatâs allâ. Jay Abraham. Who is Jay Abraham? Jay is Americaâs highest-paid marketing consultant. He worked with Entrepreneur Magazine and multiplied their revenue back when nobody knew what an entrepreneur was. Heâs been through six or seven tough economic cycles and therefore has experience and wisdom to help all kinds of entrepreneurs. But he acknowledges, this year has been profound. If you want to hear more from Jay, check out the last episode we shared with him from the beginning of the Covid-19 Pandemic (Part 1). Thanks so much for joining us for this podcast episode. Be sure to hit that Subscribe button on ApplePodcasts, so you never miss a thing. We usually share a snack-size show on Mondays and an interview on Wednesdays. We appreciate your support and thank you for sharing the show with your business-minded friends. Listen For, How thinking bigger can lead you to a bigger market.
âThereâs all these markets that you donât think of that are not defined as the market you would normally target, but there are subsets in any market. And when you start looking at that, it opens up all kinds of business.â Jay Abraham. Three Key Questions To Think Bigger And Identify Opportunity 1. Who has my market? 2. How many ways can I reach the market? 3. How can I move fixed costs to variable? Why Jay believes it doesnât matter what the market is doing.
âSo, I mean, in all honesty, my kind of business has always flourished in adversity. Iâve been through six, seven downturns? Nothing as profound as this. And I have been trained to see opportunity in adversity. And so Iâve been able to methodically go to people, calm them down, and show them two or three things. One, it doesnât really matter if the marketâs flat or even dropping. As long as thereâs a market, thereâs an opportunity.â Jay Abraham. â˘Â The opportunity that many entrepreneurs miss when limiting their marketing to digital/online strategies and forget traditional media (and how this helped a client go from 40 million to 140 million-plus this year). Plus, Windows Of Opportunity In A Covid Economy (In his words). Collaboration. âIf you guys and girls are all oriented towards affiliate programs, thereâs a much bigger world of collaboration, endorsement, joint venture packaging, co-branding, just all kinds of stuff, that dwarfs where affiliate is. If you understand it, thereâll never be as wide a window open of companies, Influencers, organizations, not-for-profits, all kinds of media platforms, bloggers, podcasters - who are open and receptive to collaboration and joint venture performance-based opportunities. You just have to be a student enough to know how to identify, position, and then structure it. And most importantly, you shouldnât waste the opportunity. You should have something with high viability because if you set it up for yourself, once you do that, then you can turn that into a distribution channel. You can put all kinds of other peopleâs stuff down, and now you have an asset play that can be very long livedâ. Jay Abraham.
Buying Businesses For No Money Down. âMany, many companies are on the ropes. They are just getting by, or theyâre not getting by. And theyâre just depleting capital. If you can identify who they are (See Roland Frasierâs Epic Challenge) you can acquire them for no money down and pay out of the proceeds. The risk is almost nothingâ. Jay Abraham.
A Win-Win Strategy with Newly-Unemployed High-Level...
Weâve got a âsnackableâ edition of the show today, with a soundbite thatâs worth a lot of money for you. Roland Frasier recently talked to Pete Vargus at the https://www.21for21challenge.com/join/ (21for21 Challenge). He looks back on March 2020, when every business owner out there was verging on panic. There was a world of uncertainty, and Roland saw that they needed to act fast. Things are still uncertain for most people. So listen to how Roland pivoted quickly into a surprisingly lucrative strategy, one theyâve used in the form of the EPIC Challenge and the 21For21Challenge. âI had no fricking clue how to do any of that stuff. I just knew that we had to do something to pivot⌠and if I were still plotting and planning how to do this, I would not have $4 million that we have right now.â Roland Frasier. Hopefully, this brief recording will give you the nudge you need and the critical mindset-shift to do something wildly successful in 2021. âThe worst thing you can do is start a business (or a business program, or a plan, or a profit center) and have to get your business cards and set up your company and all that other crap first. Just do it and make money first. Right? Get it out there. Just do it and do it imperfectly. Thereâs just nothing like taking actionâ. Roland Frasier Who Is Our Host Roland Frasier? Co-founder or principal of 5 different Inc. Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland https://www.rolandfrasier.com/ (here). If youâre enjoying Business Lunch with Roland Frasier, head over to our home page and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, would you leave us a review on Apple Podcasts? We would appreciate it! Click to find us on Apple Podcasts and other podcast players. đ§Â Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Instagram On Twitter Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Today Roland talks with Chris Voss, who was formerly the FBIâs lead international kidnapping negotiator. Heâs also an American businessman, author, academic, and CEO of The Black Swan Group. Roland tells the story of being on Safari, trying to close on a huge deal over a satellite phone, but with Chris Vossâs influential book on Negotiating in hand. It made all the difference. If youâre ever making deals, negotiating, advocating for your business, clients, team, or family, this is a great episode. But even more relevant at a time like this (2020) is if youâre ever stalling, procrastinating, frozen by fear, and locked into a negative mindset; Chris also talks about the power of negotiating with yourself. âGreat negotiation is about great collaboration.â Chris Voss. Listen Today For, The role of Empathy in negotiating.
âEmpathy is not agreement. Itâs not at all. You donât even have to like the other side to be able to exercise empathy with them.â Chris Voss. The power of a Calibrated Question.
âWhen you say to somebody, how am I supposed to do that? And you say it, not in an accusatory way, but, you know, in a deferential way, because thereâs great power in deference- it makes them look at you and see you as a human being. See your situation and rethink what theyâre doingâ. Chris Voss. ⢠The neuroscientific hack that Voss uses to counteract his own overwhelm and negativity. âThe identification of a negative emotion diffuses that emotion in the most effective way, not the denial of the negative emotion, but the identification of it.â Chris Voss. ⢠How you can cultivate positivity. âIf I deactivate the negative, then my positive part of my brain will kick into gear every time.â Chris Voss. ⢠What to do when someone on the other side is âin NO mode,â saying no to everything - and why are they doing that? ⢠How to find the other partyâs limits without damaging the relationship. ⢠What you can do to influence the decision-maker when youâre working through a hostile intermediary or third party. And so much more! âVision drives decision. Decision drives action.â Chris Voss. If youâre enjoying Business Lunch with Roland Frasier, head over to our home page and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, would you leave us a review on Apple Podcasts? We would appreciate it! Click to find us on Apple Podcasts and other podcast players. đ§Â Mentioned In This Episode The Book, Never Split the Difference. Contact & Follow Chris Voss On Twitter, His website. Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Instagram On Twitter Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Although most of us are trying to stay home as much as we can right now, Entrepreneurs still need to travel. So in 2021, travel smarter, with the tips Roland shares in this snack-size episode. If you visit his Instagram, you will see how our host Roland Frasier always travels in style. Travel hacks are one of his favorite subjects because he admits heâs a little cheap(!) - so heâs become a pro at getting great deals on luxury. Listen to how he creates a win-win situation for everyone. Who Is Roland Frasier? Co-founder or principal of 5 different Inc. Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland here. If youâre enjoying Business Lunch with Roland Frasier, head over to our https://businesslunchpodcast.com/ (home page) and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, would you leave us a review on Apple Podcasts? We would appreciate it! https://linktr.ee/firecircle (Click to find us) on Apple Podcasts and other podcast players. đ§Â Contact & Follow Roland On https://www.facebook.com/rolandfrasier, (Facebook) On https://www.instagram.com/rolandfrasier/ (Instagram) Through his Website Follow Business Lunch Podcast On https://www.instagram.com/bizlunchpodcast/ (Instagram) On https://twitter.com/bizlunchpodcast (Twitter) Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Justin Christianson is a serial entrepreneur, a digital marketing veteran, Father, Husband, and #1 Bestselling author of Conversion Fanatic: How to double your customers, sales, and profits with A/B testing. He is also the co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company, helping companies improve their results (Including Burtâs Bees, Dr. Axe, Clorox, and the NBA store). Justin talks with Roland Frasier on todayâs episode. Listen to hear how he manages the logistics of a Retainer style consulting agency, and he shares three counter-intuitive insights that will help your conversion rate. If youâre enjoying Business Lunch with Roland Frasier, head over to our home page and sign up for occasional memos from us. You can also follow Roland on Facebook, where his profile is always full of content and conversation. But most of all, to support the show, would you leave us a review on Apple Podcasts? We would appreciate it! What To Do First To Help Your Conversion Rate. âGenerally what I tell people is just try to remove any level of friction in that process. Thatâs all I do in terms of optimization. I want to say that weâve got some crazy framework and some magic sauce, but itâs really just, we test and ask the right questions. What can I add, remove, change, rearrange to alleviate friction from point a to point B?â Justin Christianson. Plus, 3 Counter-Intuitive Insights. You can do too many tests. âIâm like, how about we run five really effective tests and learn something, instead of that hundred. Over testing can skew your data a lot and lead you to false positivesâ. Justin Christianson. The Conversion Rate is not your sole metric. âA lot of companies come to us and just say, I need to raise my conversion rate, and they think itâs going to infinitely go up from one to two to three to four to five, and it just doesnât work that way.â Justin Christianson You canât get a statistically sound result in just a couple of days. âWeâve seen it swing wildly after, you know, four or five days. So I try to get at least a full calendar week in on a test and at least a calendar weekend in thereâ. Justin Christianson
Plus, Roland and Justin Discuss, A danger that lies in over-automating (and how he prevents this problem). How he sets up his Retainer arrangement with clients (and prevents them from taking advantage of a flat fee). How he decides when to increase prices.
âPeople that pay the least generally value the work the least. Those that pay the most are generally the easiest to work with. Right? So yeah, we kind of try to find that happy medium, and weâve really gotten good about whom we work with, and saying no to the wrong people.â Justin Christianson. Click to find us on Apple Podcasts and other podcast players. đ§Â Connect With Justin/Conversion Fanatics Conversion Fanatics. Follow Justin on Social. Get his book for free! Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.  Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Weâve recently been sharing some excellent content from Roland Frasierâs Epic Challenge  (Ethical Profits In Crisis). Todayâs show is an eye-opening 8-minute episode on how you can buy a business with no money down. âYouâre only limited by your creativity and how you do this.â Roland Frasier Who Is Our Host Roland Frasier? Co-founder or principal of 5 different Inc. Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland https://www.rolandfrasier.com/ (here). Listen For, ⢠7 Essential (tried and tested) strategies for buying a business with no cash out of pocket. ⢠The power of talking to people and finding out their needs and wants so that you can configure a truly win-win arrangement. ⢠The difference between a Sweat Equity deal and an Earn In agreement. ⢠The off-the-cuff strategy he first pitched to William Shatner, that has worked since then, time and time again. If this episode helps you, head over to our home page and sign up for occasional memos and messages. You can also follow Roland on Facebook, where his profile is always full of content and conversation. 7 Ways To Buy A Business With No Money Down. 1. Borrowed from the Real Estate Industry, Seller Financing is the easiest and simplest way. Offer no money down out of pocket, with a fixed stream of payments. âSo you can frequently offer a higher interest rate than they would be able to invest the money and take on no risk because youâre securing it with the assets or the stock of the company that youâre buying. So the worst case for them is they get their company back, plus whatever cash they got out of you before you defaultedâ. Roland Frasier 2. Credit Card Cash Advance. âUse your existing credit to get the down payment, buy the thing that you want to buy and then pay your credit card off because itâs usually pretty expensive.â Roland Frasier. 3. Offer an Earn-Out Deal. Configure a formula where theyâre going to get paid over a while based on the companyâs performance. âSo an earn-out typically happens when you canât agree for whatever reason on the purchase price nowâŚbut it also works if youâre cheap like I am, and you just donât want to pay anything out of pocket.â Roland Frasier Negotiation Tip: If you find out what they want the money for, or what theyâre going to do with the money, it tells you how much cash you need to put together for the deal. Listen to Rolandâs examples of this. 4. Consider an âEarn Inâ Deal a.k.a Equity deals. An Earn-in is when you come in and bring value, and both parties agree on performance milestones. And then, as those milestones are met, you have earned into the equity of the company. âWeâve had 50% of 20 million dollar company earn-ins, just because we come in with the skills and the connections and the resources that we haveâ. Roland Frasier. 5. Sweat Equity Deal. âSweat equity is, I agree that Iâm going to come to the company and actually do specific services, and regardless of what happens, you do not have to pay for me. I cost a lot of money, and therefore Iâm going to get this much equity.â Roland Frasier 6. The Deferred Down Payment. This language is nothing short of magical. âYou would be amazed. Almost every time, that language works! So donât forget the âdeferred down payment.â Whatâs fantastic about it is that it means that you donât have to come up with a down payment. You pay for the company through the earnings that it generates after you acquire.â Roland Frasier 7. Swaps. Cash is just an asset. So if you have an existing business, you can swap equity in your company for equity or assets of another company, or you can swap assets that you have for equity or assets of another company. âWe can exchange anything thatâs on the balance sheet,
In this episode of Business Lunch with Roland Frasier, we get to sit and hear Grant Cardone and Roland reflect on the last eight months in 2020. You will appreciate his takeaways, especially if you are struggling right now. Listen through to the end for the three things to do if youâre in trouble right now. In Rolandâs words, âTheyâre moneyâ. Who Is Grant Cardone? Grant is an American author, motivational speaker, real estate investor, and professional sales trainer. Grant Cardone speaks on leadership, real estate investing, entrepreneurship, social media, and finance and has written eight business books, runs thirteen businesses, and is the CEO of seven privately-held companies. Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Listen Today For, What he was most wrong about.
âI thought the world was coming to an endâŚ100% sure that no one would ever pay us again for anything literally for the next three months. Every time somebody gave me a thousand dollars, I was like, what is wrong with these people?â. Grant Cardone. His reflections on 2008, and his biggest lesson from that time.
âI remember 2008, and man, I was in a different position because I was dependent upon one vertical.â Grant Cardone. His number 1 takeaway from 2020.
âWhen the going gets tough, the Executives have to get better. Leadership has to be much greater.â Grant Cardone. A principle to help you as you move forward into 2021.
âThe second thing is just, whatever you lose, you need to figure out how to pick that up times something, in these other spaces.â Grant Cardone ⢠Grants initial response to the country shutting down and the decision he made that he wouldnât make again. âLooking in retrospect, I made some mistakes.â Grant Cardone. Plus, You'll Also Hear, How he led his team in a way that sustained energy and results.
âAnd basically the theme was ainât no virus going to stop us. And we have had the best year weâve ever had at this companyâ. Grant Cardone. How he made sure that his team would be able to keep their jobs.
âAs long as they do the right number, the right amount of outflow, the outflow is going to take care of the inflow.â Grant Cardone. Why he thinks heâs been able to end the year with incredible results.
âI think what happens is people that are committed, find the best part of them when they get hit and, and their commitments get challenged.â Grant Cardone. His approach to staying connected with his audience and market.
âSo as you know, weâve been virtual for a long time and, we have been very heavy in social media, and zoom or any way to deliver to the client every day, whether weâre paid for that or, not has been a heavy emphasis. So all weâve done really is not just double down on that, but 10 X on that.â Grant Cardone. The three questions that he asked his worried customers (to keep them). His vital approach to partnerships.
3 Things To Do If Youâre In Trouble Right Now (In Grant's Words). 1) "Make a decision that youâre responsible for COVID. Not the virus. Wu Han is responsible for that, but you are responsible for the condition you were in that youâre losing your job, your jobâs at risk, your retirementâs at stake, whatever the case is". 2) "In addition to your job, you have to start scaling the job out. You have to scale something indestructible⌠I donât mean diversified. I mean, in spots that are indestructible". 3) "The third thing is that I would tell people: You have to get around people who are thinking big. Donât try to do things alone. People that are suffering right now are mostly the desperadoes...You donât want to do success aloneâ. Grant Cardone. Thanks so much for joining us this week. Want to...
In todayâs episode, our Acquisition guru and podcast host, Roland Frasier, talks about the easiest way to dip your toe into the waters of Acquisitions. If youâre ready to grow your business creatively, Roland lays out some brilliant ideas that have worked for him and his partners time and time again. âItâs way easier to buy an Instagram account or a Facebook page than it is to buy a company. So that might be a good place to start to dip your feet in the water of the acquisitions game.â Roland Frasier Who Is Our Host Roland Frasier? Co-founder or principal of 5 different Inc. Magazineâs fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland https://www.rolandfrasier.com/ (here). If this episode helps you, head over to our https://businesslunchpodcast.com/ (home page) and sign up for occasional memos and messages. You can also follow Roland on Facebook, where his profile is always full of content and conversation. Listen Today For: Why itâs easy to afford many media properties and why they tend to be super cheap. How to set up a real win-win deal for the media sellers. Elements of Businesses that are assets you can purchase without buying the whole business. How to avoid a Netflix/Blockbuster type threat through acquisitions.
âI work as if five years from now, every bit of income Iâve got is going away because Iâve been, out engineered or substituted away. If youâre thinking about that, youâll be looking for substitute products today, and the easiest way to acquire them is to buy them.â Roland Frasier And more! Media Properties You May Not Have Considered Acquiring, But Should. âAnything that is aggregating eyeballs.â Roland Frasier 1. A Blog. 2. Facebook group. 3. Instagram (or any social media) account. 4. YouTube account. 5. An Association. 6. A Newspaper. 7. Television channel/Satellite channel. 8. Radio Channel. 9. Podcast. Click to find us on Apple Podcasts and other podcast players. đ§Â Mentioned In This Episode Thank you to our partners, https://conversionfanatics.com/ (Conversion Fanatics). Contact & Follow Roland On Facebook On Instagram Through his Website On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
For Thanksgiving week, in a very tough year, weâre sharing a previously shared episode in the spirit of Gratitude, Goodwill, and Grace. If youâre a regular listener, youâve been blown away by Rolandâs success, strategies, and stories. Heâs nothing short of impressive. But in todayâs episode, Roland levels with you and tells his personal story so that you can be encouraged, learn from his mistakes, stop comparing yourself to others, and build the life you truly want. He shares his reflections, revelations, and how his path led him to a better version of himself and an exponentially better life. âThat moment is the moment I mark as the creation of who I am today. Version 2.0 of me, a better humanâ. -Roland Frasier. If his transparency inspires you, be sure to head over to our https://businesslunchpodcast.com/ (home page) and sign up for exclusive content from Roland. You can also follow Roland on Facebook, where his profile is always full of content and conversation. Listen Today For: The challenges that knocked the wind out of Roland. (His wife left him, the US Government came after him, The IRS demanded $2M in back taxes, and most of his friends and family turned their back on him). Yes, that happened. Rolandâs âtakeâ on that sequence of events as he looks back now. The wisdom that helped him let go of resentments toward those that âgave up on him.â
âI didnât have the servantâs heart. Not yet. At this point, pretty much everyone I knew thought I was out of the game. And you know what? I almost was.â Roland Frasier What Roland believes was one of his most significant breakthroughs in his life - that will also help you face your biggest challenges. The time he almost killed himself, followed by three years of running from the hard questions. The revelatory moment that turned things around and the clarity that it gave him.
Rolandâs Revelations (In His Words) That Might Help You Too: 1. I would never understand any of this until I could look at my role in it all. 2. Only what I and I alone had done, or not done, brought all of these troubles down on my head. 3. The only way out was through. I had to be the one who got myself to the other side. 4. I was the only one who could get me through the challenges I was facing. 5. I had to own my actions, both past, and present. That would give me the power to create change. 6. My future was as bright as I decided it would be. I could quit now and fade away or lean into adversity, beat it, bend it to my will and persevere through it. 7. No one wronged me. They all had their own experiences of what was happening. They were driven by their own needs, wants, limitations, fears, and interpretations of all the events unfolding around them, and they were dealing with this as best they could. It was not personal to me, no matter how personal it seemed. It was about them and their experience. 8. I needed to have a Servantâs heart and offer help to others with no expectation of anything in return, to stop being transactional in all relationships. 9. In all my business dealings, I needed to put my customer, client, partner, or vendor first, serve their interests, and mine would then also be served. 10. Most importantly, I needed to put my ego aside and stop pursuing money for moneyâs sake, success for successâs sake, and abandon my pride at beating the system, negotiating the best deal, and winning for winningâs sake. Roland Decided That He Needed To Be 1. Vulnerable.  2. Tolerant.  3. Compassionate.  4. Empathetic.  5. Responsible. âAt any given time...We are all facing huge challenges that may seem insurmountable. We all doubt ourselves or feel like imposters one step away from being found outâ. Roland Frasier https://linktr.ee/firecircle (Click to find us) on Apple Podcasts and other podcast players. đ§Â Mentioned In This Episode Thank you to our partners, Conversion Fanatics. Contact & Follow Roland On...
âAll the success that he (Daymond) has achieved has happened because he combines intelligence with an incredible amount of hustle, and this is critical; humility. Iâve never seen somebody so willing to give and so willing to share it. And that is exhibited right now at this moment because heâs here talking with us.â Ryan Deiss https://daymondjohn.com/ (Daymond John) doesnât need much introduction among entrepreneurs. He is an American businessman, investor, television personality, author, and motivational speaker. In this episode of Business Lunch with Roland Frasier, we get to sit and hear what guest Daymond John had to say to the participants of Ryan and Rolandâs 21for21Challenge. You can read more about that here. âThe biggest breakthroughs happen when weâre kind of backed up against the wall. Thatâs when weâre forced to act. We tend not to fix things when they arenât broken. So thatâs really what this, 2020 has been about a year of learningâ. Ryan Deiss. Listen Today For, ⢠Why Daymond is always optimistic, even in a year like 2020. âBut many times you see that these people, your staff, and your customers and your partners and strategic partners, they step up. Iâve also seen a lot of tragic things happen around the country, but Iâve also seen people who have nothing go out of their way and give what they can. So Iâm always an optimistic person about whatâs going on in the world.â Daymond John. The two different kinds of people there are in the world and how they respond to difficult times.
âCOVID has just highlighted either peopleâs weaknesses or peopleâs strengths.â Daymond John. The importance of your WHY.
The big thing he learned from 2020 that he will take into 2021
âWhat are you really selling you in your business, in your brand? What are you promising somebody? And the best way to do it is to explain it is like if youâre a gym and youâre selling people gym memberships, and you think that thatâs what youâre selling people, know that youâre selling them a healthy lifestyle, youâre not selling them gym memberships. So, understand what you are delivering to somebody, and youâll realize that your brand or yourself, youâre much larger than you thoughtâ. Daymond John. The flip-side tip not to forget.
âDonât do things that are not in the area that youâre at, just because itâs an easy way to make money because you will repel customers just as quickly. Iâve seen that happen already as well.â Daymond John. Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. You can also find us on your go-to podcast platform https://linktr.ee/firecircle. (here). Mentioned In This Episode Thank you to our partners, https://conversionfanatics.com/ (Conversion Fanatics). Follow Roland Frasier On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.  Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Roland talks with Jeff Fenster in this episode of Business Lunch. Like most of our guests, Fenster is a serial entrepreneur whose main business principles are making friends and having fun! Jeff is the founder of the rapidly expanding, So Cal-based superfood brand (and now franchise), everbowlâ˘. Fenster is all about Startups with vertical integration and revenue-driving innovation. He and Roland talk today about his entrepreneurial journey, the takeaways that can help you in your own business, the power of Relationship Capital, personal branding, and Disruptive thinking. âIf you make friends with people, thatâs all that matters. People like to buy from friends, and theyâll buy it because youâre providing a solution. And if you really understand and dig into their problem and what they need, and provide them a solution, theyâre going to do it because youâve built trust.â Jeff Fenster Listen today For, How to become a Top Sales Person using Relationship Capital and âwarm introductions.âÂ
âMy mentor, Dave Meltzer, stressed early on when I was a teenager RELATIONSHIP CAPITAL, Relationship capital, relationship capital. What does that mean? That means that you build relationships, and you make deposits consistently into those relationships. So when the time is right, and you need something, you can make a withdrawal, and itâs not forced, itâs not fake. Itâs real.â Jeff Fenster  How to approach a new connection in a way thatâs authentic and productive.
âThatâs the first modality when you meet someone, is what can I do to help them? Not, what can they do for me today? Itâs not all about me. What problems are you dealing with, and how can I help? And if I can, I will.â Jeff Fenster A Strategy for when you run out of Warm Introductions and Relationship Capital.
âSo I started to strategically look at how I could move and sell once and get 50 sales rather than cold calling 500 to get 50 sales. It was just abstractly looking at the process, and leveraging relationship capital, making âdepositsâ where I could and using my relationships to empower others, so then it would return back to me.â Jeff Fenster Plus, You Will Also Hear About, Why 2008 wasnât a bad time to start a business.
âActually recessions are times of opportunity. Yes. You know, when everythingâs going well, Itâs less opportunity because everythingâs going well. When nothingâs going well, people are looking for new, for different, and if you can disrupt - thatâs the opportunity.â Jeff Fenster The value of having a Mentor.
âIâm going to use an analogy in sports. Tom Brady has a coach. LeBron James has a coach. I guarantee you; their coach canât play football or basketball better than they can. Thatâs not what a coach or mentor is there for. Theyâre there because having someone who can provide insight for you, be a soundboard for you, and force you to articulate your problems, challenges, and issues sometimes solves the problem in itself⌠So, entrepreneurs who donât have that, thatâs a mistake.â Jeff Fenster Why you donât need to have tons of experience to start a business.
âI think the most overrated prerequisite to starting a company is prior experience. Too many people wait. Thatâs a bad idea in my opinion because if you have too much experience, youâre going to do it like everyone else and you wonât stand outâ. Jeff Fenster How to think in terms of Vertical Integration.
âWhat can I do to vertically integrate more little companies inside of what Iâm doing here, which donât need to necessarily make a lot of money. If it saves you money or speeds up your throughput, thatâs value. It also makes you a little bit more dynamic as a company. Jeff Fenster Plus, Two Things You Can Do That Jeff Wishes He Had Done! 1. Be more thoughtful on the amount of money you raise and in your deployment of those funds. âA common mistake most entrepreneurs make is they think âwe wonât need another roundâ (of funding). You will...
You know that businesses often grow by acquiring other companies, but where do you start and how you can move into these kinds of deals? Where do you look? Roland simplifies this subject in this snack-size episode and gets you thinking through angles you havenât considered. Listen for five starting points for finding smart acquisitions. âWhoâs your vendor now? Who is selling to you now? Who are you giving money to regularly? Those are all potential acquisition candidatesâ. Who Is Our Host Roland Frasier? Co-founder or principal of 5 different Inc. Magazine fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland https://www.rolandfrasier.com/ (here). Five Starting Points For Finding Smart Acquisitions 1. Those that compete directly with your core Business. 2. Media - consider blogs, Facebook groups, Instagram accounts, and more. âAny media that you acquire is basically aggregated eyeballs that you can then send product offers to for all of the other companies that you have.â Roland Frasier 3. Companies with Teams and Resources that you need. âWe were interested in going into the software business. So we bought a company that already had a Dev team because we didnât really know how to put one together. So if thereâs a team that you want, maybe itâs a Salesforce, a sales rep network, maybe itâs somebody that knows retail operations because you havenât done that - just anybody who has skills, team members or groups of teams that you would like to haveâ. Roland Frasier 4. Your Supply and Distribution chain - Consider manufacturers but also content creators. âThat expands your margin because you basically are picking up all the margin between what theyâre making as they sell it to you.â Roland Frasier 5. Intellectual Property - Consider patents, trademarks, copyrights, lists. And more⌠Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. You can also find us on your go-to podcast platform https://linktr.ee/firecircle. (here). Mentioned In This Episode Thank you to our partners, Conversion Fanatics Follow Roland Frasier On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Business Lunch with Roland Frasier is brought to you by Scalable Podcasts. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Co-Founders Hollis Carter and Michael Lovitch have demonstrated âwhat happens when a couple of pseudo-intellectual hacks attempt to create a worthwhile entrepreneurial community.â Serial Entrepreneur Hollis Carter admits that he turns his âoutletsâ into businesses. Carter talks with Roland today about his businesses, and specifically the Mastermind, Baby Bathwater Institute, that ties them all together. "YEAH, THE NAME IS ODD, BUT DON'T LET THAT FOOL YOU." - FORBES Listen Today For, How this strangely-named Institute came about.
âAnd we were like; we should do something together cause we go to eat like five times a week, and we need a credit card together.â Hollis Carter. Their alternative âLifestyleâ approach to a Business Mastermind. How they created stability by shifting their events business to a membership model that had events as one of the benefits. The downside of a Lifestyle business. Their 'non-mission statement' that provides direction. The unique values that Baby Bathwater installs in their membership. How theyâve used their marketing background to serve Baby Bathwater.Â
âThat was the only time we actually ran any marketing. It was more for the intention of diversification than leadsâ. - Hollis Carter. Plus, Tips On Facilitating Networking in a Non-Business way. The carefully planned âlight side touchesâ that make all the difference.
âThereâs a lot of little touches, but our big one is not to make anything feel too structuredâŚbut we spend lots of time planning it so that they all kind of happen in concert without anyone really feeling it forced upon them.â Hollis Carter. â˘Â His Ask, Give, Share Model âEntrepreneurs are inherently competitive, and they seem to be competing quite a bit to give more. I love itâ - Hollis Carter. And more! Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. You can also find us on your go-to podcast platform https://linktr.ee/firecircle. (here). Find Hollis Carter On Instagram Visit the Baby Bathwater Site. Follow Roland Frasier On Facebook On Instagram Through his Website  Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Business Lunch with Roland Frasier is brought to you by Scalable Podcasts. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Today Roland talks to you about one of his favorite things. Monthly Recurring Revenue. Why does he love it? Because itâs a game-changer. On average, MRR increases the value of your business between four and five times. Listen today if you need to be taken through all the ways to find recurring revenue in your business. âSo over the next couple of years, we took 5.4 million of static income and turned it into $27 million of value simply by changing all of it from static to monthly recurring revenue. Hereâs how we did itâŚâ Roland Frasier. Who Is Our Host Roland Frasier? Co-founder or principal of 5 different Inc. Magazine fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor and investor and an excellent podcaster too! Read more about Roland https://www.rolandfrasier.com/ (here). Steps To Multiply Your Revenue Step 1 The first thing is to convert one-time payments into auto-ship. âLook at every single page, every offer that you do, and be sure when you do this, that you offer that everywhere.â Roland Frasier Step 2 Add MRR to your Services too. âYou might sell courses, you might sell a product, whatever, but ask yourself, how can I turn that from a one-time sale to a monthly recurring sale or a subscription business? And you can even sell cars on a subscription basis!â Roland Frasier. Step 3 Turn one-time sales into SAS or boxes. âBoxes are really hard, but they can be amazing if you do them, right. Theyâre hard because shipping can eat you up, but if you can nail shipping, and there are a few ways that you can do that, you can really make money with itâ. Roland Frasier Step 4 Memberships, associations, and buying clubs. âSo we sell physical products on all of the websites that weâve gotâŚSecond base on every single thing that we sell is an association for monthly recurring revenue. Itâs either a buyerâs club or an association or a membership or a newsletter. All of them are monthly recurring revenue.â Roland Frasier You can give products for less than people see them advertised anywhere else because Minimum Advertised Price constraints donât apply to private memberships.
Step 5 Add Certifications to your trainings, events, courses. âSo certification is a fantastic way to protect your intellectual property plus make additional money.â Roland Frasier Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. You can also find us on your go-to podcast platform https://linktr.ee/firecircle. (here). Follow Roland Frasier On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter On YouTube Sign up for the Business Lunch Community newsletters on our home page, https://businesslunchpodcast.com/ Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Business Lunch with Roland Frasier is brought to you by Scalable Podcasts.Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
How do you know if youâve got what it takes to be a Successful Entrepreneur? Should you take that Entrepreneurial leap? Roland talks today with Gino Wickman, the Founder of EOS Worldwide. He is also the author of the award-winning best-selling book, Traction: Get A Grip On Your Business, Rocket Fuel, How To Be A Great Boss, What The Heck is EOS, and Entrepreneurial Leap: Do You Have What It Takes To Become An Entrepreneur? Roland talks to Gino today about how heâs helping Entrepreneurs in the making and what drives him to do that. âI want to impact a million entrepreneurs in the making, which will indirectly sell a million copies of this book. And if you understand how books work, thereâs not much money in that. This is about making an impact on the world.â Gino Wickman The Six Essential Traits Of A True Entrepreneur âIf you have these traits, then odds are, youâre an entrepreneur, and Iâll go one step further and say that you are born with those traits. They can not be taught. And so theyâd been with you your whole life.â Gino Wickman. Visionary. Passionate. Problem solver. Driven. Risk-taker. Responsible.
âThatâs one of the indicators is that every time you get knocked down, you just keep getting back up. Itâs insanity, what entrepreneurs do, but we just keep getting back up because weâre so passionate about itâ. Gino Wickman Listen today For, ⢠Should you go to college if youâre clearly built to be an Entrepreneur? âThatâs whatâs important with my story is I was a fanatic about learning. I just needed to figure out how to learn my way. Since I was about 23 years old, Iâve always spent 5% of my gross income on education. Iâve spent enough money in the last 30 years to pay for a college MBA four times over!â Gino Wickman. ⢠What drives Wickman to help Entrepreneurs in the making. âAs I created this content, I was constantly thinking about my 18-year-old self, who was lost, confused. I was a mislabeled derelict, insecure, and I just didnât know. I knew College wasnât for me, and I knew I wanted to go make money. And so if I had this kind of help, sooner, I do believe I would have had a bigger jumpstart.â Gino Wick-man ⢠How to narrow down the type of Entrepreneur youâre suited to be. ⢠The most insidious mistakes entrepreneurs make (and the one that was his biggest challenge). âI am a terrible hire of people. I figured that out at like 28 running the family business when I took that over, but I love everybody. Everybody looks good to me. And so what I learned to do is just have a committee of people that do the hiring for meâ. Gino Wickman. Plus, The 8 Disciplines For Greatly Increasing Your Odds Of Success 1. Clarifying your vision. 2. Deciding if you are a partner person. 3. Knowing that the bigger the problem you solve in the world, the more successful you will be. 4. Getting feedback from customers and clients early and often. 5. Know that your first plan will not be your final plan. 6. Work hard, really hard. 7. Take criticism and doubt from others with a grain of salt. 8. âSee itâ every night. Thank you for listening. If this (or any of our episodes) helps you, head to our homepage, and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. You can also find us on your go-to podcast platform https://linktr.ee/firecircle. (here). Mentioned In This Episode Take the Entrepreneurial Assessment. Connect With Gino Wickman http://epsworldwide.com/ (EPSWorldwide.com) http://e-leap.com/ (E-Leap.com) Get the book! On LinkedIn Follow Roland Frasier On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback...
What are you doing right now that gives you the biggest result in your business(es), and what of those things cost the least money? "Thinking about this can change your business." Roland Frasier Listen today if you want to find the quick wins, and work through different ways to find leverage in your business. Who Is Our Host Roland Frasier? Co-founder or principal of 5 different Inc. Magazine fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. He's a mentor and investor and an excellent podcaster too! Read more about Roland https://www.rolandfrasier.com/ (here). Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. How To Find Leverage In Your Business Conversion Matching and Replication What single channel are you using right now that returns the most in top-line revenue? What product are you selling that contributes the most to margin and makes you the most money? "We like to match the highest converting channels to the highest margin generating products." Roland Frasier Plus, Listen For, What Roland and his companies do to protect against offer fatigue
"And, and it might sound really basic, but I'm telling you, when we go through this, we always find that we have forgotten to put something new on the back of something that's converting really well. We test a funnel, and it works, and we're excited. And then we go onto the next thing. But it's really, really important to take the time to go back and do this kind of exercise, to be sure that you're maximizing the value in the company." Roland Frasier Quick Wins To Maximize Value & Find Leverage These are things that Roland and his partners have to found to work over and over and over again. If you just go through this list, you'll find multiples of income from what you're earning right now. 1. Manufacturing In-House "Consider it. I know a lot of you might be sourcing products over in China. If you're doing that, then you are coming close to manufacturing in-house, but there are middle people that you can eliminate that you're currently dealing with". Roland Frasier 2. Buying your suppliers "So all this is is this is what we call in the business, 'vertical integration.' We're collapsing the supply chain by buying people who are higher up in the chain. So if we can consolidate that, then we can pick up the other person's margin, and that makes more money for our company". Roland Frasier 3. Buying your competitors ⢠Listen for Roland's Survival Life Example "Horizontal Integration is where we're going out and buying our competitors. Buying your competitors is one of the fastest ways to grow your business. And I'm going to talk about how you can do that for no money because we buy companies for no money all the time. If you've heard of 'nothing down' real estate, 'nothing down' companies work too". Roland Frasier 4. Turning cost centers into profits. 5. Franchising. "So taking the things that you've got, your standard operating procedures, the business brand, and everything, and saying, I'm going to give you all my systems, all my brand, even provide you with the product and you'll be able to do this. This allows you to expand so fast because other people's money is coming in to fund it". Roland Frasier 6. Licensing "We license our intellectual property to other people to, um, to do everything from masterminds to sell products. Okay. That is, that's a great way to make money". Roland Frasier 7. Strategic Partnerships & Licensing Other Brands Listen for Roland's Daymond John Example
- Crowd Funding With Clients 9. Borrowing A SalesForce
If youâre an entrepreneur thatâs looking to build wealth and manage your finances more effectively, youâll hear some key takeaways and insight in Todayâs episode. âWhat you donât know can hurt you, in terms of surprises that are bad, and also in missing opportunities that are good, that even the government has built-in for you to help you.â Roland Frasier. Today Roland talks with Jim Dew, the CEO, and Co-Founder of Dew Wealth Management. Dew builds virtual family offices for entrepreneurs who are doing more than a million dollars of revenue. He makes what was traditionally a Billionaireâs âthingâ a more accessible solution. This innovative approach is designed to maximize time, money, and freedom. What is a âFamily Officeâ? âA family office is where a billionaire will hire all the needed tax, legal insurance and investment professionals, attorneys, and accountants as full-time employees working for that one billionaire and their family. The efforts are coordinated with a clear vision of what the family is trying to accomplish, and it creates all kinds of smart decision making and good outcomesâ. Jim Dew. Thank you for listening. If you'd like more from us, head to our homepage and sign-up for our weekly memos. It also really helps us get the word out when you subscribe and write a review on ApplePodcasts. Listen Today For, ⢠What Billionaires taught Jim. ⢠The surprising advantages of this millionaire model above the billionaire model. ⢠Why he started his own company. ⢠The Insurance mistake many entrepreneurs make. ⢠What to look for when hiring a CPA. â˘Â Tax advantages that Entrepreneurs often miss. âWhen we do tax planning, I always say you want to go deeper on your tax planning. That means to defer, eliminate, arbitrage, pay now and then none later, and reduce. So coming up with strategies, both simple and complex in all those areas is really important.â Jim Dew Plus, Three Main Outcomes That Entrepreneurs Miss That Billionaires Get Right Infrastructure Maximizing your wealth (Inside and outside of your company) Having a plan for sustainable wealth.
âYou get rich by being concentrated in a business, but you stay rich by being diversified outside of the business. And too often, entrepreneurs are waiting for the big exit that doesnât happen or something goes wrongâ. Jim Dew Thank you for listening. If this (or any of our episodes) helps you, head to our homepage, https://businesslunchpodcast.com/, and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. You can also find us on your go-to podcast platform https://linktr.ee/firecircle (here). Business Lunch with Roland Frasier is brought to you by Scalable Podcasts. Mentioned In This Episode Beyond A Million Book Connect With Jim Dew http://dewwealth.com/ (DEWWealth.com) Visit MakeRichReal.com Follow Roland Frasier On Facebook On Instagram Through his Website  Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.  Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Today Roland Frasier introduces the Co-founder of 7-year-old Big Block Realty, Sam Khorramian, and they talk acquisitions and growth. Last year Big Block did almost 4 billion in sales with their innovative model and over a thousand agents. They also hit the top 35 fastest growing companies three years in a row. Sam and his partner Oliver Graf are looking to expand Nationally, and you will hear today how they're doing this through acquisitions. Listen for a step-by-step case study on how an acquisition deal goes down.  "Acquisitions, in general, are some of the most predictable and scalable ways to grow your business. So we've purchased a really large Facebook group. We've bought a few brokerages, we've purchased parts of a marketing agency, a software company, all of these things we've done with no money or very little money down". Sam Khorramian For more from Sam and his partner, check out Episode 70. Thank you for listening. If this (or any of our episodes) helps you, head to our homepage, https://businesslunchpodcast.com/, and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. You can also find us on your go-to podcast platform here. Listen Today For, ⢠How Sam is finding these Acquisition opportunities. "I'm always positioning myself. If I'm on podcasts, on my social, if I'm on stage, I'm always putting it out there that I'm looking to buy businesses". Sam Khorramian â˘Â Why (and how) Sam acquired a Facebook Group and a Podcast. "We're always trying to gather media and attention. So if we could buy the media, then we control the media and control the attention". Sam Khorramian ⢠Important steps to make the deal actually happen. "What I've found with this is people are often really hot, and then they're really cold, and then they're really hot, and they're really cold. So I'm a big believer that the first thing I need to do is get them to trust me, like me, and want to do the deal with me". Sam Khorramian. ⢠The two questions every prospective seller is thinking. How does this work? Am I going to get taken advantage of?
⢠How Sam does the Math and predicts the margins). And more! Thank you for listening. You can also find us on your go-to podcast platform here, https://linktr.ee/firecircle. Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts. Connect With Sam Khorramian On Facebook https://bigblockrealty.com/ (Big Block Realty) Follow Roland Frasier On Facebook On Instagram Through his Website  Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
You may not love talking or thinking about Taxes, but Michael and Roslyn Rozbruch are thriving in this space, and talk to Roland Frasier about their journey together as founders of the Tax and Business Solutions Academy, and http://www.rozstrategies.com. (RozStrategies.com) In Today's episode, we talk about Partnerships that went bad, launching when you don't know what you're doing, scaling, and pivoting. Listen through to the end for some nuggets of wisdom from Michael on Fear and Roz's insight on partnering with your significant other. "If you took all the fear in the world and boiled it down, there's only two kinds of fear in the world. One is fear of losing something you already have, and the second is fear of not getting something you want." Michael Rozbruch Listen Today For, The profitable business that Michael walked away from (and why).
"Everything in life has a beginning, a middle and an end, and, you know, after 16 years in my tax resolution practice, I had 125 people in 15,000 square feet. I mean, we were servicing between 3,000 to 4,000 clients a year. But you know, it was time for me to exit". Michael Rozbruch. How to launch with no list and very little knowledge. Their passion for learning and how they absorb expertise.
"I'm like one of those great people you want at your conference. I think I spent $30,000 worth of product; we bought everybody's product." Michael Rozbruch Secrets to working with your significant other. Where strategic relationships can accelerate your business. How they scaled and "layered up" their products and memberships.
"If you were going to buy something from us, you're going to get more value beyond what you've invested, and that has helped our business model." Roslyn Rozbruch. Plus, How To Pivot In Response To The Pandemic "I have a high tolerance for risk. And, but this was like, above my pay grade". Michael Rozbruch ⢠Don't be afraid to take your events Virtual. They can still be awesome. ⢠Embracing change is the key to success. "It's really important to open yourself to change so that you can pivot and ask if this isn't working, what do we need to do to make it work?" Roslyn Rozbruch. Thank you for listening, and be sure to hit subscribe on @applepodcasts! You can also find us on your go-to podcast platform here, https://linktr.ee/firecircle. If this (or any of our episodes) helps you, head to our homepage, https://businesslunchpodcast.com/, and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. Mentioned In This Episode Millionaire Messenger Book by Brendon Burchard. Business Lunch with Roland Frasier is brought to you by Scalable Podcasts. Find The Rozbruchs On YouTube Through their website. Follow Roland Frasier On Facebook On Instagram Through his https://www.rolandfrasier.com/ (Website ) Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
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Do you tend to lean toward the operational, tactical type of Entrepreneur or the Visionary strategic type? Ryan Deiss talks today about four different types of Entrepreneurs - and why you need to be all four of them at different stages in your companyâs life cycle (if you want to scale). Ryan is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, âHis companies practically own the internet.â Heâs the founder of https://scalable.co/ (Scalable) and Digital Marketer. If you love this show and it helps you with your business(es), head over to our home page https://businesslunchpodcast.com/ (https://businesslunchpodcast.com/) and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. The Four Types. âThis is not like a personality test where youâre one of these types and somebody elseâs something elseâŚYou may default to one of them, but over time youâll likely need to be all of them as your company scales. But I donât want you to think that one is necessarily better or worse than anotherâ Ryan Deiss. Though no type is superior to another, which one do you naturally default to? 1. The Inventor As the name would suggest, The Inventor is the creator of new projects. Theyâre out looking at trends and opportunities and following their instincts. They primarily create value through researching, prototyping, and coming up with those breakthrough ideas. 2. The Driver This type of Entrepreneur/Founder is the type thatâs in the trenches. They get it done. They are great execution people. 3. The Manager At this level, The Manager type begins leading leaders, managing systems, and creating processes. 4. The Guide The Guide is the keeper of the Vision and the Culture. They serve in more of a board capacity than an executive capacity. An officer capacity, as opposed to an operator capacity. âIf you want to effectively build a portfolio of companies and make more acquisitions, then you need to be The Guide Type.â Ryan Deiss Plus, Listen Today For Why itâs so important to understand this when youâre out acquiring companies. What happens when you get stuck in a particular role and canât progress to the next phase.
âBut the fact is if you were The Guide at the early stage of a companyâs life, you would get nothing done. If youâre The Manager too early in the process, youâll create bureaucracy, and nothing will get doneâ. Ryan Deiss Keys to becoming âThe Guide.âÂ
Thank you for listening, and be sure to hit subscribe on @applepodcasts! If this (or any of our episodes) helps you, head to our homepage, https://businesslunchpodcast.com/, and sign-up for our memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts. Find Ryan Deiss On Twitter Visit https://scalable.co/ (Scalable.co) Follow Roland Frasier On Facebook On Instagram Through his Website  Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.  Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
If you have a SaaS company or a Subscription product, this episode will open your eyes to a powerful path to the top-notch promotion you need. âTypically, you know, itâs pretty hard to get the big movers and shakers, unless you have relationships with them. Theyâre pretty selective if they even promote third party products and services at all.â Oliver Schmalholz If you have an audience, this episode will help you win in the long term and the short term. âWhile itâs awesome getting a huge commission on a successful affiliate deal, the current affiliate marketing model is really a short term model.â Roland Frasier. Roland Frasier talks with serial entrepreneur Oliver Schmalholz, who is not only a tech wizard but a brilliant deal maker. They discuss his background but zoom in on their new partnership and platform, Unicorn Equity, where Promoters earn cash and equity deals and SaaS companies, grow risk-free. About Oliver After banking millions of dollars when he sold his first company, Oliver realized the traditional discretionary buy-and-hold long-only portfolio wasnât the holy grail when the Tech Bubble burst. The advisors still made the same fat fees even though his account suffered a major draw-down. Since then, he has only been interested in data-driven investment strategies that work in bull and bear markets. He went from nothing to trading over $4m per day in US stocks and co-founded News Quantified to allow the investing community to generate profits and manage risk utilizing news analytics. Listen Today For, Why Oliver chose a âData Playâ instead of starting his own Hedge Fund. An alternative funding source for companies with a subscription product. How to access the best marketers in the world without shrinking your cash flow. How a blogger, an influencer, an affiliate marketer can become a Venture Capitalist. The dynamic Analytics engine that Oliverâs team is building to do all the accounting, valuation, deal configuration, and tracking!
Plus, Olivers Tips For Someone With Nothing But A Software Idea âI know people, who ended up taking a year and a half (or two), and they still donât have a product. They think they can hire a couple of workers and have them piece together a solution on WordPress. Well, thatâs not a scalable SaaS solutionâŚOnce you understand the full life cycle of software development, youâre able to do an MVP, a minimum viable product, within 90 to 120 days on any new product or service that you want to roll outâ Oliver Schmalholz. What Oliver would do if he were starting out. The biggest mistake he sees people make.
âThe more time you spend upfront thinking about the end picture, the less youâre going to spend on development once you start coding.â Oliver Schmalholz  Who your first hire should be (before a coder!) and how to spot a great candidate. The vital difference between a Product Manager and a Project Manager. Why Oliver likes to hire both great front-end developers and back-end developers. The 6-Member team you will need (and where to find them). A target budget thatâs reasonable for a well-run team to develop a product.
âIf youâre NOT an experienced entrepreneur when it comes to software development, the first-time cost can completely get out of control. Iâve seen people spend a million and a half to $2 million before the product is ever ready.â Oliver Schmalholz The mistakes he sees developers make.
âIt doesnât have to look super pretty yet. The user interface is important, but donât spend three months, you know, making stuff look amazing, put it in front of users, collect feedback back.â Oliver Schmalholz BONUS Oliver hasnât paid for flights for 20 years. Hear his travel hacks at the end of this show! Thank you for listening, and be sure to hit subscribe on @applepodcasts! You can also find us on your go-to podcast platform https://linktr.ee/firecircle. (here). If this (or any of our episodes) helps you, head to our...
After hitting 200 episodes and 1 Million downloads, we've had a look back at some of our most loved and most listened to episodes. This one was worth re-sharing for our new listeners. Our guest, Craig Clemens, shares a formula to make your message resonate with a solid 4-step strategy for writing copy that always works. Would you benefit if your copy and your conversations always resonated and had the desired impact? "In order to get someoneâs attention, you have to address them in a way thatâs based on something they can relate to". Craig Clemens. Craig Clemens is the Co-Founder of Golden Hippo. As a copywriter with more than 1 Billion in sales, he has some insight up his sleeves. If you're changing your messaging to fit this changing economy, now is a great time to take a listen to this quick episode. Craig explains his method that aligns you with your customer and gets the results you want. IMPACT ARCS Method. A  Ask a âYes Questionâ. R  Reveal that YOU have been there. C  Call out your Discovery. S  Send) them to DO something.  Thank you for listening and be sure to hit subscribe on @applepodcasts! If this (or any of our episodes) helps you, head to our homepage, https://businesslunchpodcast.com/, and sign-up for our weekly memos. Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts, and weâd also like to thank our partner, Conversion Fanatics, for their support. Go to http://conversionfanatics.com/ (ConversionFanatics.com) for a free proposal today and tell them we sent you â because traffic without conversions is just sad! Follow Craig Clemens On https://twitter.com/craigclemens?lang=en (Twitter) Find him through his web site, GoldenHippo.com Follow Roland Frasier On Facebook On Instagram Through his Website   Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
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Do You Need A Personal Stylist? In this slightly different episode of Business Lunch With Roland Frasier, two high-performance stylists discuss how to look and feel the part. Brent Lob and Dawn Melon have client lists that read like a âwhoâs who,â and thereâs a reason for that. Their clients understand that you can buy Confidence. If you really need to look the part, or feel the part, to succeed in your business, it might be time to consider a Personal Stylist. Our guests talk with Roland about your imageâs role in how youâre perceived and, ultimately, in your success. If this (or any of our episodes) helps you, head to our homepage, https://businesslunchpodcast.com/, and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. âYour body, your mind, has a psychological, physical response to what youâre wearing. And when you look like youâre supposed to be in charge and be knowledgeable and be credible then than you are. Scrap the sweat pants (even if youâre on a zoom call) and put on something that makes you feel good and projects the image that you want.â Dawn Melon Listen For ⢠When is it right for someone to consider a personal stylist? âAnybody who needs to really look the part is really somebody who needs a stylist.â Dawn Melon. The strategies they each use to build trust with her clients.
âWe find out their wants and needs. And at that point, we fulfill themâ. Brent Lob âI built trust with them by taking what they have thatâs good and building on it and then making minor changes.â Dawn Melon. The value of a long-term approach with every customer.
Lessons In Confidence The role of Confidence in sales and perception.
âIf you cannot take and show these individuals the confidence that you know exactly what youâre doing, youâre going to lose.â Brent Lob Brents Top Tip âIt takes time. You have to have the talent. Youâre like an artist. Take it in. And master what youâre doing, and the rewards will be phenomenal.â Brent Lob Dawns Top Tip  âConfidence is the most important thing that a woman can wear. And when you take those things that Iâve just described, when you help a woman or a man wear appropriate clothes that are flattering, that portray the image that that person wants to portray, inherently that Confidence comes through.â Dawn Melon. Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts, and weâd also like to thank our partner, Conversion Fanatics, for their support. Go to http://conversionfanatics.com/ (ConversionFanatics.com) for a free proposal today and tell them we sent you â because traffic without conversions is just sad! Find Brent Lob Check out https://qclothier.com (Q Custom Clothiers) Listen for his personal phone number. Find Dawn Melon Through her website. Follow Roland Frasier On Facebook On Instagram Through his Website  Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
After hitting 200 episodes and 1 Million downloads, we've had a look back at some of our most loved and most listened to episodes. This one was worth re-sharing for our new listeners. Our host Roland Frasier shares the fastest way that he has found to Build Wealth. Who Is Our Host Roland Frasier? Co-founder and/or principal of 5 different Inc. Magazine fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion. Heâs a mentor, and investor and an excellent podcaster too! Read more about Roland here. In this brief episode, Roland Frasier breaks down the fastest way he has discovered to build wealth, by buying to sell businesses instead of holding them. He gives us a birds-eye view of the land - including the four different types of companies, and what makes the fourth type, the Holy Grail. Listen For What to think about when youâre building your company How many times to buy and sell to earn almost a generationâs worth of income above what you would have accumulated (if you had just held onto a business). The best of the three ways to value and sell your business to generate wealth (Revenue -multiple Exits). How to look at every one of your Profit Centers and re-position them for these Revenue-multiple Exits.
Definition of Terms: EBITDA: Earnings Before Interest, Taxes, Depreciation, Amortization. Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts, and weâd also like to thank our partner, Conversion Fanatics, for their support. Go to http://conversionfanatics.com/ (ConversionFanatics.com) for a free proposal today and tell them we sent you â because traffic without conversions is just sad! Follow Roland Frasier On Facebook Through his Website  Follow Business Lunch Podcast On Twitter On YouTube   Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. If this (or any of our episodes) helps you, head to our homepage, https://businesslunchpodcast.com/, and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Of 80,000 dance studios in English speaking countries, 35,000 are part of Clint Saltersâ Dance Studio Ownerâs Association, which he launched just six years ago. With a combination of courses, a subscription membership, and an âinnerâ-circle,â Clint is building a fantastic community. Roland talks with him in this episode about the joys and challenges of his business. If youâre serving a niche audience and building a team, this episode will help you to stay passionate about what youâre doing with encouraging insights and practical tips. If this (or any of our episodes) helps you, head to our homepage, https://businesslunchpodcast.com/, and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. Listen For  The benefits of doing periodic challenges (or a âlaunchâ).
âThose challenges have really built our list, you know, when you do it right! What I love about a challenge (or a launch) is it creates a lot of groundswell, excitement, and enthusiasm for the message and what for youâre teachingâ. Clint Salter The various ways they have tested and delivered those challenges. Why you should change your course content often! What Clint would do differently if he were to start out again today. The biggest challenge he has and what heâs done about it. How he found his amazing Operations hire and the process that ensured that it would be successful. Why you shouldnât be afraid to employ full-time staff.
âThereâs something about a full-time team member. And I know that that is scary for people, but I have loved bringing members on full time because youâve got the majority of their week, and thereâs a different level of energy, investment, and commitment.â Clint Salter Clintâs Advice If youâre starting out! 1. Please donât go out, do the photoshoot, get the new website, and spend all your money on it. You donât need to do that. You need a landing page, you need great positioning, and you need to be able to help. 2. Get on the phone and talk to your customers. You just need to talk to people. You need to get on the phone and sell your program or sell your consulting. And as soon as you sell it, then you figure it out. You will figure it out when you work with people. 3. Understand who your target market is and niche down! Everyone has heard this, but people are still afraid. Pick it up and dive deep into that niche - and then serve them deeply, really deeply! Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts, and weâd also like to thank our partner, Conversion Fanatics, for their support. Go to http://conversionfanatics.com/ (ConversionFanatics.com) for a free proposal today and tell them we sent you â because traffic without conversions is just sad! Find Clint Salter Through his website. Follow Roland Frasier On Facebook On Instagram Through his Website  Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
We are celebrating 200 Episodes, and weâre going strong! Whether youâre joining us as a new listener or youâve been tuning in since Episode 001, weâve covered some serious ground! Weâve surpassed 1 million downloads, and we thought it would be fun today to share a few of the most-listened-to episodes that seemed to SPIKE and strike a chord! Producer Darren Clarke takes you through our 4 most listened-to episodes. Most Listened To Episode #1Â Episode 114 with Ray Sinlau On Affiliate Marketing and Rapid Acceleration To An 8-Figure Business The Coder That Went âAll Inâ On Affiliate Marketing. Take Me There Listen if you want to know, The networking tips that have served him well. The challenges of working with Affiliate marketers. The commission rates he looks for (and when you can negotiate). The seasonality of Ad Costs and when you sometimes just need to kill a campaign. How he pays his team and structures compensation.
And more! Most Listened To Episode #2 Rachel Pedersen On Social Media Strategies, Getting Attention & Withstanding The Pressure! Did you catch that one? https://businesslunchpodcast.com/?s=rachel+pederson (Click here to listen.) She talks about Attention: How To Get It, Sustain It, Monetize It, and Respect It. âSo many people are broadcasting. Theyâre not conversing. Thereâs something so powerful about replying to a comment and engagingâ. Rachel Pedersen. Most Listened To Episode #3 We thought most people would miss because we aired it on Christmas day, but our listeners are DIE HARDS because it turned out to be one of our most listened-to episodes. #118 with Andre Norman - talking about TRANSFORMATION. Andre tells his inspiring story about going from maximum security prison to speaking at The White House. Heâs all about interrupting âThe Funnel Of Criminality,â which I think we can all get on board with, and youâll hear he has great insight on leadership and so much more. âI look at every variable that I can be shut down in or killed on. Get it right or die. I took training people very seriously because where I came from the first time I get it wrong, I dieâ. Andre Norman Most Listened To Episode #4 This episode was Part 1 in a series from our fine host, Roland Frasier. The Long AND The Short Of It, Part 1, How To Have It All. With Roland Frasier If you didnât tune in for that series, we highly recommend it! It struck a nerve because so many entrepreneurs struggle with this very thing: Wealth versus income and how to have it all! Do you... Focus on creating as much income as possible in the short term, but neglect to think about building wealth for the long term? Focus on building wealth in the long term, and forget to think about making income for the short term?
The rare few focus on creating income for the short term AND build wealth for the long term. In this episode, Roland establishes that YOU CAN have it all and launches a new series, teaching us how to do just that. âWhen the dancing stops, the money stops with it. Then itâs time to face the music. Thereâs frequently no wealth to fall back on, and you are forced to start dancing again or significantly lower your standard of livingâ. Roland Frasier If this (or any of our episodes) helps you, head to our homepage, https://businesslunchpodcast.com/ (https://businesslunchpodcast.com/), and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts, and weâd also like to thank our partner, Conversion Fanatics, for their support. Go to ConversionFanatics.com for a free proposal today and tell them we sent you â because traffic without conversions is just sad! Follow Roland Frasier On https://www.facebook.com/rolandfrasier, (Facebook) On https://www.instagram.com/rolandfrasier/ (Instagram) Through his Website
If semi-retirement sounds perfect to you, this episode is a must-listen. Roland Frasier and Joel Erway talk through exactly what he does with his clients, and the strategy that has generated over $50,000,000. He works 4 hours a day, four days a week, and yet, he's a Solopreneur with a 7-figure business (actually, two companies now). But it wasn't always this way. One night, he was lying in bed, worrying about where his next leads would come from, and he came up with a new strategy for selling offers. They talk about this strategy in the episode today. If you love this show and it helps you with your business(es), head over to our home page https://businesslunchpodcast.com/ (https://businesslunchpodcast.com/) and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. Listen For How to turn a $500 course into a $10,00 course How to use a Mini-Webinar to recruit your dream clients. Why you can't just swipe and deploy someone else's offer. How to make and validate an Irresistible Offer.
"You can oversell your promise, and it will push people away. So it has to be that delicate balance of making a promise that's believable and realistic". Joel Erway. When a Sales Funnel is the worst thing you could do (just make the dang offer!)
"If people don't want what you have to offer, that's stage one, in my opinion. I'm not trying to rewrite the rule book of marketing. I'm just trying to put it in the right order for people who are struggling to generate leadsâŚSo I'm all about sales before marketing in this type of framework". Joel Erway. Which Segment Of Your Market Should You Go After First?Â
"There's always a segment of your market that has tried something and failed at it, and that's who you need to go after first because they need the least amount of educating to be convinced on whether or not they should work with you." And more! Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts, and we'd also like to thank our partner, Conversion Fanatics, for their support. Go to http://conversionfanatics.com/ (ConversionFanatics.com) for a free proposal today and tell them we sent you â because traffic without conversions is just sad! Books How To Create An Irresistible Offer Joels' Companies The Webinar Agency https://www.highticketcourses.com/?r_done=1 (High Ticker Courses ) Find and Follow Joel Erway https://www.joelerway.com/ (Joel Erway) Follow Roland Frasier On Facebook On Instagram Through his Website  Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
If you've ever been at âRock Bottomâ, or you're there now, this episode offers hope, direction and this may just be your big turning point. The chemistry between Business Partners Roland Frasier and Ryan Deiss is fun to hear as they discuss the beginnings of the Business Lunch Podcast and the origin story of Ryan's company, Digital Marketer (of which Roland is a partner). Ryan is an entrepreneur, author, and investor, and according to Shark Tank star, Daymond John, "His companies practically own the internet." He's the founder of https://scalable.co/ (Scalable) and Digital Marketer. But Ryan has a great story, and he shares it today with you so that you can glean all the benefits. If you love this show and it helps you with your business(es), head over to our home page https://businesslunchpodcast.com/ (https://businesslunchpodcast.com/) and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. Listen Today For, The (surprising) origin story of Digital Marketer as told by Ryan Deiss.
Wise words from a billionaire.
"This billionaire told him if you can't describe your business, how your business works, how your business gets customers or the value that your business delivers, and you can't fit that description on a napkin, then it's too complicated." Ryan Deiss. Some benefits of hitting rock-bottom.
"I think the benefit to hitting rock bottom is it forces you to establish a zero-cost basis on your life, and it forces you to deal with, okay, what are the only things that matter?" Ryan Deiss An opportunity for you to re-launch your life/your story/your business/your career.
And more! Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts, and we'd also like to thank our partner, Conversion Fanatics, for their support. Go to http://conversionfanatics.com/ (ConversionFanatics.com) for a free proposal today and tell them we sent you â because traffic without conversions is just sad! The Napkin Challenge Over the course of 5 days, we'll build a "Cold Traffic Funnel" that generates customers from scratch, scales to cold media, and is simple enough to fit on a napkin. The challenge begins on September 23rd and costs just $10. https://www.digitalmarketer.com/offers/ (Find out more and join now (before it's too late)! ) Follow Roland Frasier On Facebook On Instagram Through his Website  Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
On Business Lunch, Roland Frasier asks the right questions, and his guests are happy to share what theyâve learned. He gets the information that our listeners want. Today is no different. Brian Daly is a successful real estate investor, entrepreneur, writer, and speaker in glorious San Diego, California. Heâs âflippingâ homes in a pricey market, and heâs making it work. If youâre interested in Real Estate and how to compete in a tough market, this episode will be insightful and worth every minute, as Brian walks Roland through a typical deal. If you love this show and it helps you with your business(es), head over to our home page https://businesslunchpodcast.com/ (https://businesslunchpodcast.com/) and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. Listen Today For, How he got started and how he started over.
âBut, it just took a lot of grit, right? We worked like every other entrepreneur! We had a nine to five, which was more like a nine to seven, and then from 7 pm to 12 am, we would scour the MLS and make a list of who we wanted to call the next day. Then, on the way to work, we would start going down the list as we were driving. It was a routine that we did for about six monthsâ. Brian Daly. How you could get into real estate investing.
âThe entry barriers (with real estate) are fairly low, and theyâre all mentalâ. Brian Daly. How to entirely âside-stepâ competing with incumbent competitors. Ways to make it work in an expensive market.
âI believe in protecting downside more than the upsideâ. BrianDaly. What to do when a property is SO bad that itâs not eligible for financing.
âWhen the property condition is rough, and a lot of these are nasty, a lender is not going to finance it. Theyâre going to require a lot of repairs, and in most cases, when the property is like that, the seller is not in a position to do repairsâ. Brian Daly. The unique customer avatar that Brad and his company target and how he wins âherâ over.
âWe focus on creating dialogue, creating a relationship with and loving on real estate agents. And then, the leads come to us, and thatâs how we focus on growing, our strategy this time around.â Brian Daly ⢠A way to work with investors and lenders that keeps everyone super happy. And more! Plus, Listen for Bradâs Advice If Youâre Starting Out. Thank you for listening Today. You can also find us on Apple Podcasts or your preferred podcast platform. Mentioned In Today's Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts and we'd also like to thank our partner, Conversion Fanatics, for their support. Go to http://conversionfanatics.com/ (ConversionFanatics.com) for a free proposal today and tell them we sent you - because traffic without conversions is just sad! Find and Follow Brian Daily On LinkedIn On Facebook Follow Roland Frasier On Facebook On Instagram Through his Website  Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
In the last few weeks, Roland has been digging into the theme of creating a superior customer experience. Today, he continues along that theme, with some lessons from Disney, whom we all know are the benchmark in customer experience, the 'happiest place on earth' and all things magical. If you're just joining us today, we recommend you take a moment and listen to episode 190, to hear how customer experience is more critical in 2020 than product or price. If you love this show and it helps you with your business(es), head over to our homepage, https://businesslunchpodcast.com/ (https://businesslunchpodcast.com/), and sign-up for our memos. Questions To Consider, Who is not doing business with you, that should be? How do you create micro 'wows' that lead to mega 'wows'?
Listen For, â˘Â The best ways to hear the voice of your customer. ⢠When to ask your questions. "Reach out to 50 of your recent customers. You'll never get better feedback than having a conversation with them, talking with them and getting their feelings, actions, and beliefs. This is your Primary Research. Ask them before, during, and after their experience (pre-purchase, purchase, and post-purchase). Give them the ability to submit their ideas on how to make your business better. You couldn't possibly get better feedback." Roland Frasier. 14 Ways To Get The Voice Of Your Customers 1. Listening Posts. "Disney actually stations people who are Disney employees, near the points where lots of customers are, that are having different experiences, like buying food or waiting for a ride, and they're listening, "ear hustling," taking notes about what the customers are saying." Roland Frasier 2. Online surveys. 3. Comment cards. (This idea may be as 'old as the hills,' but it still works). 4. Guest opinion reports 5. Usage studies 6. Ideas submit sites. 7. Messenger Apps. 8. Mystery Shoppers. "I will tell you that if you get a professional to do this, it is annoying as hell. Right? But if you can get past being defensive, then you will learn a tremendous amount of information. Fantastic investment, definitely worth it." Roland Frasier 9. Telephone surveys 10. Guest emails 11. Focus groups 12. In-app surveys, 13. Support desk feedback 14. Social listening (everything from Google alerts to expensive social listing applications). PLUS, Listen for, More powerful hacks to create a connection and a superior customer experience. "Even if you have an all online business.. make eye contact and smile. They've done studies that say that if you smile while you're talking on the phone, it puts you in a different state, and the people on the other end will actually realize it". Roland Frasier Mentioned In Today's Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts and we'd also like to thank our partner, Conversion Fanatics, for their support. Go to http://conversionfanatics.com/ (ConversionFanatics.com) for a free proposal today and tell them we sent you - because traffic without conversions is just sad! Also Mentioned, Be Our Guest Book Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Follow Roland Frasier On Facebook On Instagram Through his Website  Follow Business Lunch Podcast On Twitter On YouTube Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
You may know Brad Costanzo from the https://baconwrappedbusiness.com/) (Bacon-Wrapped Business podcast), but he sits today as our guest on the show for a great conversation with Roland Frasier. Brad is a serial entrepreneur, growth consultant, and investor. This fly-on-the-wall type conversation will give you a great look into the processes, ideas, and strategies that you can use for creative deal-making. âThe consulting helps feed potential deals and deals help fuel consulting. They work really well together. And the consulting fuels my entrepreneurial ADD!â Brad Costanzo If youâre trying to launch your consulting career or add consulting to what youâre already doing, then youâre probably being asked for free advice all the time. Roland and Brad have a refreshing approach to this, and they share how to move into more serious client relationships. If you love this show and it helps you with your business(es), head over to our home page https://businesslunchpodcast.com/ (https://businesslunchpodcast.com/) and sign-up for our memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. Listen Today For What has gone well, and what has gone wrong in Bradâs recent creative deal-making.
âWhen I had my first real success with my magic trick site, it was really from just doing deals with all the people who had the customer list and assets that I wanted.â Brad Costanzo Two different ways to respond when somebody wants to âpick your brain,â and youâre not sure how to charge them for consulting!
How to get your first five clients.
What makes up an ideal client for Brad, and what makes up an ideal client for you?
The Imposter syndrome that pops up when moving into territories with big competitors - and how to respond.
"But I don't have to know everything if I can ACCESS those who doâ. Brad Costanzo. His super-effective, creative meditation exercise that is helping him become who he wants to be.
How to scale a consulting modelâŚor can you?
âI have to remind myself that man, itâs not that the things that got you here, wonât get you there. Itâs the things that got you to here, if you continue to do them, will keep you from getting to the next level.â Brad Costanzo And SO MUCH MORE. You can also find us on Apple Podcasts or your https://linktr.ee/firecircle (preferred podcast platform). Find and Follow Brad Through his https://bradcostanzo.com/ (web site). On Facebook. On Twitter Mentioned In Today's Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts and we'd also like to thank our partner, Conversion Fanatics, for their support. Go to http://conversionfanatics.com/ (ConversionFanatics.com) for a free proposal today and tell them we sent you - because traffic without conversions is just sad! Also Mentioned In This Episode James Altucherâs https://businesslunchpodcast.com/james-altucher-on-the-current-crisis-what-to-invest-in-and-his-successful-idea-strategy/ (Idea Strategy). Follow Roland Frasier On Facebook On Instagram Through his https://www.rolandfrasier.com/ (Website ) Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Have you taken a close look at the TouchPoints that make up YOUR Customer Experience? Since customer experience is more critical in 2020 than product or price (See episode 190), then you might want to zoom in and examine where your customer is experiencing your brand. In this short episode, Roland walks you through a master list that you can hand down to your team or dive into yourself (if you dare). If you love this show and it helps you with your business(es), head over to our home page https://businesslunchpodcast.com/ (https://businesslunchpodcast.com/) and sign-up for our memos. This week weâll be sending out expanded show notes from todayâs episode. Listen for an (almost) exhaustive list of, 1. Pre-Purchase TouchPoints Ads, Walk-by, Walk-in, Word of mouth, Print Ad, Radio, TV, Trade Show, Referral websites, Website, Blog, Newsletter, Flyer, Search engine, Email, Webinar, Podcasts, and Landing pages. Then thereâs all of your Social media, Facebook, Instagram, Snapchat, TikTok, LinkedIn, et cetera. Donât forget user-generated content, including Testimonials that they might see, Messenger chats, User groups, Forums, Review sites, Retargeting campaigns, Comparison sites, Competitor sites, Online store, the Call centers, the Physical store, Amazon, Direct mail samples? Free trials, and (!) anything else you can think of! 2. Purchase TouchPoints. Listen to Rolandâs list of touchpoints during checkout alone! âMy wife leaves over a billion tabs open on her browserâall on shopping carts. Several of them just disappear every so often. Theyâre not persistent. They donât stay. And then she goes to buy it. And itâs gone, and she never goes back and buys again, and we hate them forever. Right?â Roland Frasier. 3. The Post Purchase TouchPoints âMost people drop the ball here. They donât think about anything. They let whatever automated confirmation process happen. And then they forget about it because theyâre too concerned with just delivering the thing that the person bought and getting the next person! But thereâs so much more money to be had, and Goodwill to earn in the customerâs experience.â Roland Frasier If youâd like a FULL list of touchpoints, with the Purchase and Post-Purchase onesâ included from this episode, sign up on our home page: https://businesslunchpodcast.com/ It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. Mentioned In Today's Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts and we'd also like to thank our partner, Conversion Fanatics, for their support. Go to http://conversionfanatics.com/ (ConversionFanatics.com) for a free proposal today and tell them we sent you - because traffic without conversions is just sad! Follow Roland Frasier On Facebook On Instagram Through his Website  Follow Business Lunch Podcast  On https://twitter.com/bizlunchpodcast (Twitter) On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. â˘â˘â˘ Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Are you setting up a Startup? Have you ever lost all your money or got an unfair share? Have you ever wondered how to put a value on âsweat equityâ? Today we are pleased to share an interview with our host Roland Frasier and the author of The Slicing Pie Handbook, Mike Moyer. Mike is a serial entrepreneur who wrote this incredible book and blueprint for Fairness in business equity deals! âOur share of winning should be based on our share of the betsâ. Mike Moyer If you love this show and it helps you with your business(es), head over to our home page https://businesslunchpodcast.com/ (https://businesslunchpodcast.com/) and sign-up for our memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. âIt kind of revealed itself to me that you canât base equity splits on future events because you canât predict the future. When you try to do that, you get it wrongâ. Mike Moyer. Listen Today For The background that premised his closer look at Fairness in business, his subsequent expertise, and this super helpful framework. âThere arenât multiple versions of Fairness, so I canât change something and have it turn out fair. So like, if our dad gives us a cookie, the three of us, weâre going to split it a third, a third, a third, because we each paid equal amounts of nothing to get it. Okay? Thereâs no other way to do it. Now you could give me half or your share, but your generosity doesnât make it "more fair". Right? And you should have decision-making rights over that third of the cookie.â Mike Moyer. Plus, Whatâs a dynamic split?
âWhen you do equity splits on the outside of the venture, itâs comforting to know what youâre going to get. The problem is itâs always going to be the wrong number, right? But with a Dynamic split, you donât know where youâre going to get, but you can rest assured that whatever you get, itâs going to be the right number. Thatâs a real differenceâ. Mike Moyer. How to deal with capital and intellectual property, as opposed to effort and labor. Why he doesnât think stock options are a good idea.
âPeople think you throw stock options at someone, and itâll make up for bad management, that it will miraculously turn people into great employees, but I havenât seen evidence of that. I havenât seen research to support that either. I have seen research support as good, clear communication, clear goals, milestones, and clear visionâ. Mike Moyer What to do when someone leaves or bails on a deal, but they want to be bought out.
âAnd this is one of the most heartbreaking things when somebody kind of poops out at the beginning of the deal and theyâre often the only one who ever makes any moneyâ. Mike Moyer.  The Most Common Mistakes In 'Fairness' 1) Equal Shares 2) Premature Evaluations 3) Time-based vesting âEvery time we contribute to a startup, and weâre not paid a fair market rate for that cost contribution, itâs essentially a betâ. Mike Moyer And SO MUCH MORE. Find free resources AND connect with Mike. At SlicingPie.com The Slicing Pie Handbook on Audible Mentioned In Today's Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts and we'd also like to thank our partner, Conversion Fanatics, for their support. Go to http://conversionfanatics.com/ (ConversionFanatics.com) for a free proposal today and tell them we sent you - because traffic without conversions is just sad! Follow Roland Frasier On Facebook On Instagram Through his Website  Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this...
âI invited John to help you with whateverâs holding you back. Like whatâs in your brain, in your head thatâs stopping you from finding deals, from talking to sellers, closing deals, making offers, whatever those things areâ. Roland Frasier Weâve had John Assaraf on the show before. Heâs one of the leading mindset and behavior experts globally, helping entrepreneurs achieve even more than they think they can. He shared the story behind The Secret on Episode 66, and he shared the mindset youâd need to get through this Pandemic/Economic crisis on Episode 145. Both are excellent episodes. But today, John keeps it âlight but deepâ and shares an exercise that you can do wherever you are, that will help you combat the fear and stress that is hindering you, especially as it pertains to stepping forward to expand your business in these chaotic times. âWhen we calm the circuits first, when weâre in a state of awareness and set the intention and follow through with one action step, now weâre rewiring our brain, now weâre more active, deductive, happier, more focused, et ceteraâ. John Assaraf If you love this show and it helps you, head over to our home page https://businesslunchpodcast.com/ and sign-up for news and exclusive opportunities. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. Listen For, Whatâs happening right now neurologically in most of our brains due to the crazy times weâre in (2020)! The kinds of fears that entrepreneurs automatically face beneath their level of Awareness.
âWe have self-doubt. We feel uncertain. We may worry. We may have anxiety, and we may have fear. What kind of fear? Fear this may not work for me. Fear itâs not the right time. A fear I might fail, fear I might succeed and then fail. A fear I might be disappointed, embarrassed, ashamed, ridiculed, or judged.â John Assaraf Johnâs âInnerciseâ that will help you âcalm the circuitsâ. The key to change.
âAwareness is what gives you a choice, and the choice is what gives you freedom. Itâs not to react automatically based on your old paradigms, old beliefs, and habits. The key to all change is Awareness of the thoughts, emotions, feelings, sensations, behaviors in a state of no judgment, blame, shame, guilt, or justificationâ. John Assaraf. And more⌠Contact & Follo John Assaraf Through his website On https://twitter.com/johnassaraf (Twitter ) Follow Roland Frasier On Facebook On Instagram Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
How does someone who knows nothing about Marketing start a speaking business from a cold start and build it to a global events-based company?  And then, how do they adapt their event-based model when the Pandemic hits, especially when they HATE webinars?  Thatâs precisely what Kane and Alessi Minkus have done. Roland sits with Kane and asks all the right questions in this episode of Business Lunch so that you can glean his keys to success and apply them to your situation.  âIf you want to have a real leapâŚitâs really about the way youâre thinking. Start to track and think about your beliefs.â Kane Minkus  If you want to hear more from Kane, check out their website. If you love this show and it helps you with your business(es), head over to our home page https://businesslunchpodcast.com/ and sign-up for our memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. Listen Today For How they built their âempireâ from scratch. How Kane made the leap from the USA to International. His recommendation on taking your business global. Why they look for VOLUME and need a big pool to support their non-conventional business model. Why heâs no-longer âselling educationâ.
âWe stopped selling education, and that actually was great. I think education is great, but itâs become oversaturated. Itâs totally commoditized.â Kane Minkus. How he vets businesses as potential partners. The Surprising Reason for his 30% profit margin.
Kaneâs TOP 3 Keys To Acceleration: 1. Get obsessed with absolute world-class delivery.  2. Get obsessed with fine-tuning your processes.  âIâm very like, you know, OCD about every little thing that goes on.â  3. Get brilliant people on your team or in your corner.  âI really understood what it meant to have somebody that was an extraordinary thinkerâŚhow important it was to have world-class thinkers on your teamâ. Kane Minkus. Plus, How Theyâre Adapting To The Limitations Of The Pandemic ⢠What heâs doing to keep things flowing now that he canât do in-person events.  âActually as weâve continued to test and refine, cause weâve done about eight virtual summits now, we realized that actually, if we just take our offline summit, exactly what we were doing and we put it online exactly the same way that actually it works great.â Kane Minkus  ⢠How he overcame his hatred for the classic Webinar and simulated a more LIVE experience for his customers.  âI basically built an environment for me that suits my ability to deliver my message and my education in a way that feels right for me.â Kane Minkus  ⢠Why theyâre in no rush to go back to their prior model (of extreme traveling).  âWe are in zero rush to get back to live events⌠weâre going to get very invested in the virtual world. We donât have a vested interest in going back live at the same volume that we were at all.â Kane Minkus.  ⢠His experimentation with pricing structures (and Rolandâs suggestion to help him get back to the same ticket prices).  âIâve always had this belief that there are people in the room that get the value of what youâre doing, they get it, whatever it is, and then thereâs those that donât. So, if you price it to try to hit the middle, then you miss where the real value is.â Kane Minkus Kaneâs Advice To You Number 1: âStop looking for tactics and start looking at the whole system of how youâre thinking and what youâre doing and question everything. Itâs hard to do totally by yourself, but itâs a startâ. Kane Minkus  Number 2: Get around people that challenge you.  âOne of the first lessons that I got from my coaches in my twenties was, find successful people that believe things differently than you, and then align yourself with their beliefsâ. Kane Minkus  Number 3: Use your community more.  âThe people that are most highly successful, theyâre not islands. A lot of business owners and entrepreneurs have the âhero syndromeâ where they think theyâre better...
Whatâs More Important To The Consumer in 2020 Than The Product Or The Price? âCustomer experience is of ever-increasing importance as products become more the same.â Roland Frasier As weâve come to expect, Roland Frasier brings HIGH-value today if youâre trying to scale your business. Roland makes a case in this short episode for you to focus on Customer Experience as a top priority. This will not only strengthen your top line, but it will also do the right thing by your customers who are looking to spend in the most worthy places. Listen in today if you want to, 1. Double your revenue. 2. Command premium prices. 3. Win the customer. âThe brand is the promise. And the customer experience is the delivery of the promise. 1 in 3 will leave a brand that they love, from one poor customer experience.â Roland Frasier If you love this show and it helps you with your business(es), head over to our home page https://businesslunchpodcast.com/ and sign-up for news and exclusive opportunities. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. Listen For, ⢠The study said by 2020, Customer Experience will be more important to the Consumer than product or price. â86% of buyers are willing to pay 13 to 18% more for a great customer experienceâŚDesign a great customer experience, and you can boost your pricesâ. Roland Frasier ⢠A shining example of Customer Experience winning over the competition, despite the product not being as advanced. ⢠The impact of investing in Customer Experience (and what you can expect). âGet a 2X on your revenue without doing anything except making the experience better. Thatâs pretty significant.â Roland Frasier Follow Roland Frasier On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Glen Ledwell is an Australian-born serial entrepreneur who has launched and sold half a dozen successful businesses in various industries. Now the co-founder & the CEO of Mind Movies, Glen continues to be the driving force behind all their marketing strategies. He spends most of his time in San Diego, helping new and seasoned entrepreneurs grow their purpose-driven businesses. If youâre riding the waves of change and Covid-19, youâll be encouraged to hear that even the highly successful have to be tenacious, determined, and careful in their marketing. Glenâs down-to-earth nature and stories will leave you inspired. If you want more from Glen, reach out to him at MindMovies.com If you love this show and it helps you with your business(es), head over to our https://businesslunchpodcast.com/ and sign-up for our memos. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. Listen Today For, The casual idea and $2300 investment that turned into a roaring success. Why he wouldnât do it that way again!
âI think about all the ways that it should have and would have failed. Only that, you know, I just had that determination that âwe canât failâ. If we fail, weâre just screwed. I would never advise anyone to do that - come straight out of the gate like thatâ. Glen Ledwell How he mentors people to launch today. The frustrations and breakthroughs in scaling to the next level.
âWe didnât know how easy we had it. In our second year, we did $3 million, and our third year was $6 million. I mean, this was more money than I could even fathom. And then honestly, it was just doing a couple of launches a year. We stayed that at that $5-6 million mark and now that I look back, it was pretty easy. Right. But thank God we actually got better and better and better, because we wouldnât have stayed there.â Glen Ledwell. ⢠The perfect storm that wiped out their profit margin. â˘Â The troubleshooting and determination that helped them recover and led to their best year ever (last year). âI made it my mission to get Facebook to work, no matter what. I mean, thank goodness. Right? But then what happens? Well, then youâre relying on Facebook. Thatâs worse!â Glen Ledwell Plus, When The Pandemic Shut Things Down â˘Â How the Pandemic Shut Down effected his thriving business. âIn all the different businesses youâve been in, stuff like this has happened. And it always is followed by an up-turn. I mean, weâre in a business that helps people online. So, I mean, itâs, itâs kind of a no brainer that we were going to be okay.â Glen Ledwell ⢠The significant changes they made (and what didnât work). âIt was more like, from a visual perspective, no more videos or Ads from flashy studios, theyâre at home. And every email started with, âIn this time weâre inâŚâ because you know whatâs in their head. I felt if you didnât do that. It was just so in-congruentâ. Glen Ledwell.  ⢠The offer that âjust killed itâ (in a good way). ⢠Why heâs never been more grateful to be in the business heâs in. Find Glen On Facebook. Follow Roland Frasier On Facebook On Instagram Through his Website  Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
In her conversation with Roland Today, Jill Sidoti talks about how she helps entrepreneurs figure out how to raise capital legally. If you need to raise money for your business, then this episode will be a great start to help you understand which direction you need to head in, so that you can stay legal, stay out of prison, and get the money you need. âI think itâs really important that we allow mom and pop investors, to invest in new entrepreneurial endeavors so that theyâre not just available for the venture capital angel investors. But there has to be proper disclosure to those investors. Those investors have to be treated properly within the lawâ. Jill Sidoti Jillian Sidoti is an attorney, speaker, entrepreneur, mama, and former college professor. Forever focused on finding the best and least challenging path for entrepreneurs to find funding for their deals. Jillian has written equity and debt offerings for all kinds of industries, including real estate, biotech, film, software, alcoholic beverage, cannabis, and green tech. She also has a book which you can get here. âYou can pay me like a little now, or you can pay me a lot later, to help you get out of trouble with the S.E.C. And thereâs no guarantee Iâm going to be able to get you out of troubleâ. Jill Sidoti. Listen Today For, What is âRegulation Aâ?
âRegulation A is one of the new crowdfunding laws that allow companies to raise up to $50 million, and raise money from anybodyâ. Why you want to go after people in your current network before you go out anywhere else.
âThe money we know is that is way better than money the money we donât knowâ. Jill Sidoni. The difference between Regulation A and Regulation D, and how that affects you if youâre trying to raise money from private investors.
Why a company might work under Regulation A when it costs more money and takes more time.
âNormally, if somebody comes to me and says, Hey, I want to do a Regulation A offering, then I kind of put them through the wringer first to see if they a critical mass in some way, shape or form. Or do you have something so novel that you marketing the opportunity itâs definitely going get your money through the door.â ⢠Why you need the Marketing element and the legal element to raise money. âIf you have the legal element, thatâs great, but it doesnât do any good if you donât have the marketing element. And if you have the marketing element but you donât have the legal element. I mean, you risk going to prisonâ. Jill Sidoti Plus, ⢠Resources for you to learn more. If you love this show and it helps you with your business(es), head over to https://businesslunchpodcast.com/ and sign-up for news and exclusive opportunities. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. Find Jillian Through https://www.crowdfundinglawyers.net/ (CrowdFundingLawyers.net ) PrivateMoneyRockstart.com Join the Facebook Group Follow Roland Frasier On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter https://twitter.com/bizlunchpodcast On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
What do you get when you mix programming, SaaS, and spirituality? Calvin Correli answers this and more in todayâs episode of Business Lunch. Born to two cutting-edge programmers in Denmark, Calvin Correli is CEO and Founder of Simplero, an all-in-one integrated software for information marketing. Heâs a SaaS Founder, Serial Entrepreneur, and Spiritual Teacher, and youâll enjoy this well-spent conversation with our host Roland Frasier. âI got into a life crisis around age 33 or so. I had this idea that to be even worthwhile as a human being, to justify my existence and take up spaceâŚthat I had to be like a billionaire by 30.â Calvin Correli If you love this show and it helps you with your business(es), head over to our site https://businesslunchpodcast.com/ and sign-up our memos. You can also connect further with Calvin at https://calvincorreli.com/ (CalvinCorreli.com). It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. Listen For, The power of asking yourself, what do I want? What happened as a result of Calvin joining the Richard Branson Meet-Up at Traffic & Conversion Summit in 2019? Stories to inspire you to take a leap and say YES to opportunities. The simple strategy that helped him move into the US markets (from Denmark). What he focused on first before he started investing in marketing.
âSo I love creating the best product that I know how to do. And I love offering just exceptional customer service, like at a level that people are not used to. Where they feel seen and supported and heard.â Calvin Correli. And so much more! Find & Follow Calvin On Youtube, https://www.youtube.com/channel/UCqw6ZLy-oTjqjfXwTIP6rew On Facebook, https://www.facebook.com/thecalvincorreli At his web site, https://calvincorreli.com/ Follow Roland Frasier On Facebook, https://www.facebook.com/rolandfrasier Through his Web site, https://www.rolandfrasier.com/ Follow Business Lunch Podcast On Twitter, https://twitter.com/bizlunchpodcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Leave us an honest review on ApplePodcasts! Your feedback will help us improve the show, and connect us with more high flyers like you. Here's a link to find us on your favorite podcast player, https://linktr.ee/firecircle Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
You may find that like most entrepreneurs, youâre getting stuck in the weeds of your business instead of taking a big step back and thinking about strategy. In today's episode, Roland shares the things that he and his partners do to grow their 26 businesses. This episode will give you a slew of ideas to help you find your next growth (and end-game) strategy, no matter which stage of the business lifecycle. âJust so you know, this stuff only works among every business you can imagineâ. Roland Frasier. If you love this show and it helps you with your business(es), head over to our home page (https://businesslunchpodcast.com/) and sign-up for news and exclusive opportunities. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. The 4â Growth Stagesâ Of Business The Business Life Cycle. Take a listen as Roland explains the first four of six stages, what they focus on in each, and the strategies they implement that you can also use. 1. Start-Up 2. Traction 3. Constraints 4. Growth Three Major Concepts To Focus On In These Growth Phases Building Revenues Building Profits Building Value.
What does your business need? Plus, Listen For, ⢠Why Roland and his partner ALWAYS build their businesses with an Exit in mind. âWeâre always thinking about how we will ultimately exit the business because 98% of businesses donât pass through multi-generation. So the best thing you can do is build it up to a lot of value and then sell it and then do it again.â. Roland Frasier ⢠The easiest way to get a whole bunch of new customers. âBuy your competitor. And Iâll talk about how you can do that without paying anything for it. By your suppliers, buy your clients, buy out your partners, take cost centers, and turn them into profit centers.â Roland Frasier ⢠A trap many E-Commerce companies find themselves in, and how to get out and beat competitors. âItâs hard to grow an E-comm business because you sell the stuff youâve got, and then you need to buy more media, and then you need to buy more of the stuff that you had before. But now you need more, because youâre buying more media, and you need more people to fulfill it. Right? So until you sell that business, itâs tough to take any significant money out of it! But, if you add a digital product to that, whatâs the margin on a digital product? Itâs 100%. So if you can add some digital products to the physical products youâve got, thatâs a fantastic way for you to fight margin compression.â Roland Frasier And so much more! âSo if you just think about these things in your business, you really can grow a business fast. Think on a strategy level and look for the leverage.â Roland Frasier. Follow Roland Frasier On Facebook (https://www.facebook.com/rolandfrasier) Through his website (https://www.rolandfrasier.com/) Follow Business Lunch Podcast On Twitter (https://twitter.com/bizlunchpodcast) Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. You can find us on all of the podcast players, right here, https://linktr.ee/firecircle. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Anik Singal is our guest today on Business Lunch With Roland Frasier. He shares a ton of takeaways for entrepreneurs! Anik is a Co-Founder of Send Lane (SAAS), https://lurn.com/ (LURN.com) (an eLearning platform), a Live event company, Webinar Con and more! Anik is enjoying a record year across his businesses. If this is a roaring success of a year for you, OR, the worst year you could imagine, listen in today for tips, tricks and strategies. Wherever youâre at in your business, you will appreciate Anikâs perspective and passion for business. âEvery entrepreneur has that lemonade stand story. I was in third grade and opened a lemonade stand, but I hired second graders to run it! I used to be inside watching cartoons". Anik Singal If youâre enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! You can also sign up for emails from Roland and his team, on our https://businesslunchpodcast.com/ (home pag)e. Listen For Anik's Expert Approach To Email The cardinal rule for working your email list. Why you absolutely NEED to use your audience (wherever it is), to build up your email list.Â
âThe one big reason is this; you own your email list. No one can take that away from you, right? You do not own your YouTube audience. You do not own your Facebook audience or any of these platforms, and they can, and many times have taken it away from youâ. Singal A winning strategy for your newsletter content.
âYou may not even know weâre in the middle of promoting or getting you revved up for a launch weâre doing, weâre doing it through tremendous values. So I call it the hybrid model, where youâre not saying, âtoday, am I doing contentâ or am âI doing a pitch emailâ, I actually love doing a hybrid." Singal PLUS, What To Do If Youâre Starting Out Right Now. Roland asked Anik if he was to start all over again, how would he do it? Anik shared these steps with you. Step 1: Build An Audience Anik recommends these platforms in order of how powerful they areâŚ1) Email Lists, 2) YouTube, 3) Facebook Groups, 4) Podcasts. He explains why in the episode, so be sure to listen. Step 2: Get Yourself 1000 Concrete Followers. Singal believes to get those 1000 Concrete followers that you need about 3000 subscribers on YouTube, 4000 In a Facebook group, and 10,000 on an email list. âThen I just know it; you build the audience, youâll figure out how to make money.â Singal Step 3: If youâre building a Software company; âHereâs my advice. Unless you are very technical yourself, if youâre building a software company, your first, most expensive =hire should be a very advanced technical person.â Plus, You'll Hear The Learning philosophy that has led to his success.
âThatâs why youâre not making money because you are sitting back and waiting for you to learn everything. Just started doing. Thatâs all. Itâs literally how I learn everything I do. I just start doing.â Singal What fuels and motivates Singal (Itâs not money). How Singal came to make a million dollars in his last year of College. The power of asking great questions.
âMy superpower is that I know how to find the right people. And I asked lots of good questions. Iâll never waste anyoneâs time.â Singal. Why you shouldnât be afraid to âfailâ.
âItâs okay to fall flat on your face, mess it up first two or three attempts or two or three clients. Thatâs the best way to learn. Thereâs no better way.â Singal. âŚAnd so much more! Mentioned In This Episode Ryan Deiss' Programs (https://www.digitalmarketer.com/ (Digital Marketer)) Think And Grow Rich on Audible Money Book By Tony Robbins https://www.emaildrips.com/ (EmailDrips.com) Follow Anik Singal The Fighting Entrepreneur Podcast Contact & Follow Roland On Facebook On Instagram Through his https://www.rolandfrasier.com/ (Website ) Follow...
The Richest People in the world donât own 100% of their businesses. And neither does Roland. You don't need to own 100% to maintain control of your company. With an all-too-knowing look, Roland Frasier told his Mastermind, âThe biggest risk in bringing on investors is that you lie and get sued. Or you donât tell the truth and the SEC sends you to jail, AND you get sued, AND you lose your money. Uh, so itâs a really (not) a great thing to do.â Thatâs pretty much the worst scenario. But if youâre concerned about losing control of the company you founded - or being kicked out like Steve Jobs with Apple, youâre not alone, and you have good reason to be concerned. âThese are strategies that many people donât think about. And if you donât think about it, then bad things can happen because if you think about Steve Jobs, he got thrown out of Apple. George Zimmer, out of Menâs Warehouse, Chip Wilson out of Lulu Lemon, (to name a few) even though they were founders.â Roland Frasier But in this episode, Roland surprisingly makes a case that will move you forward. Youâll benefit from this ex-lawyersâ perspective. âThereâs just no place to make more money faster than going into those marketsâ. Roland Frasier. Did you know, ⢠Jeff Bezos is worth 110 Billion (and climbing). He only owns 12% of Amazon. ⢠Warren Buffet has a net worth of $86 Billion but only has 38% of Berkshire Hathaway. ⢠Bill Gates, worth 105 Billion, has a mere 1.3% of Microsoft. You get the idea. âSo none of these people have a majority interest in their company, but you can control the company, even though you donât own it.â Roland Frasier. Listen for, ⢠How to give shares away, but keep control. ⢠The impact of good legal advice, compared to GREAT legal advice. Thank you for listening today. Be sure to subscribe and tune in for our âsit-downâ interview on Wednesday, and weâll have more directly from Roland Frasier, next Monday. If you love the podcast, you can also head over to our https://businesslunchpodcast.com/ (home page) and sign up for news and exclusive opportunities. Follow Roland Frasier On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Roland Frasier and Patch Baker went from being strangers to business partners, and they break down that progression in this fascinating episode. You will be inspired and encouraged by Bakersâ story and mindset.
Patch is a renowned investor and serial entrepreneur with multiple ventures and exits. As an expert marketer and thought leader, he impacts Fortune 500 clients to Veteran-owned start-ups, showing them how to lead with tenacity, discipline, and grit.
âI believe that businesses are lives, and you have the responsibility for the livelihoods of the people in your team. Sometimes people call them employees. I only do that on tax recordsâ. Patch Baker
If you donât know how to âget in the roomâ that you want to be in (with the smartest people in your industry), this episode will give you ideas, confidence, and insight into how top-notch business minds work.
âYou canât luck into everything. Most of the time, you pay to open doors. And try not to say something stupid when youâre in the room. Get them to know, like, and trust you, just like you would any other customer. Right? And then hopefully you find some common ground where you can meet in the middle, and itâs beneficial to both of youâ. Patch Baker
If youâre enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that!
Listen For, * What Patch is doing with his â9th lifeâ after many years of service in the Marine Corps and the secret service. * What most people miss when networking and building business relationships. * How to make people âabove youâ, your peers. * How to get someoneâs attention thoughtfully and not just âsucking up to themâ. * Ideas if you donât have the cash to pay to get into the room. * The non-typical business payment structure that Baker uses to acquire equity and ensure happy customers. * Patchâs Winning MINDSET.
âAll of my businesses are built on what I learned in the military. So Iâm not even trying to win every battle. Iâm just trying to win every war that I have, and that war can be hour to hour. It can be day to day. It could be month to month, quarter to quarter, year to year, it doesnât matter. I just want to win. Winning doesnât necessarily mean more money. It doesnât necessarily mean more impact or more people in my network. It can be as simple as just being better tomorrow at something than I am today by a fraction of a percentâ. Patch Baker.
Plus, Roland Shares * How to guard your time.
âYour time is the most precious thing you have, and itâs very easy to give it away, especially when you want to help people. We all want other people to succeed, but because time is limited, you have to guard it.â Roland Frasier
- How to ensure the people youâre helping have the commitment to warrant your time.
Charging a consulting fee âis going to screen out a lot of people who have not got the commitment or resourcefulness or dedication or belief to invest in themselves enough to do itâ. Roland Frasier
⢠What not to do at a Speaker event.
⢠And more!
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In this short, snack-size episode, Roland Frasier shares something near and dear to his heart. How to structure your way to exponential profits, personal protection, maximum flexibility, and smooth exits. Structure. Sounds exciting, right? But actually, it is. This episode is your fly-on-the-wall opportunity to hear Roland speaking with his elite Mastermind. Listen for a breakdown of your options, and Roland's expert insight into the inherent advantages of these strategies. He also shares what he would never do based on years of experience, saving you some trouble that you can avoid. Be sure to subscribe and tune in for our 'sit-down' interview on Wednesday, and we'll have more directly from Roland Frasier, next Monday. If you love the show, head over to our website and sign up for news and exclusive opportunities. Listen As Roland Explains Why You Might Structure - 1. By Value Cache: Have a different entity for every profit center. ⢠Tangible assets (like real estate or equipment). ⢠Intangible assets (like tradable copyrights, trademarks, patents, e.t.c). ⢠Intellectual property (like customer lists, domain names, and trade secrets). 2. By Objective. ⢠To Limit Liability. "So maybe you want to have different entities, to limit your liability. Anytime we do a new product suite, we do a new entity because I don't want that entity to be potentially liable for anything that might come from the other entities, including employee lawsuits or taxes, or unhappy partners or who knows whatâŚ" Roland Frasier. ⢠To Save Taxes. Different States and Countries have different taxes. So if you're selling internationally, it makes sense. ⢠To Maintain Control ⢠To Be Funding Friendly ⢠For Favorable Laws "So there are some places that you can do things that you can't do here, and you have to have a separate entity because if you don't, it all goes down, back up to the parent company here, and it can be a challenge for you." Roland Frasier. It's essential to think through what kind of entities you might want for different objectives. Listen as Roland explains and gives examples. Plus, You Will Hear, ⢠How Roland recommends you build in protection and the ability to get creative and splinter your assets for maximum profit. đ§Â  Click to find us on Apple Podcasts and other podcast players. Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Follow Roland Frasier On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Charlie Wallace has managed to do what SO many others have not been able to figure out. Make Millions playing guitar! (Ok, itâs a little more complicated than that.) In his conversation with Roland Frasier, the founder of the Guitar Mastery Method shares his path to success and the principles that have enabled him to make millions and live his dream. If you are trying to build a passion business online, you will be encouraged by this episode. If youâre trying to transition from being the brand or product to being the CEO, this episode is for you. Charlie had a clear goal for his business, a strong and simple Why: To make enough money to hire his whole band and ensure that they could all tour at the drop of a hat, and show up to practice on time, every time! Heâs now doing just that, and more, with a worldwide team making millions. If youâre enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! Charlie's Top 3 Tips To Help You Succeed In Your Venture: 1. âSpend Timeâ With Your Top 5 Entrepreneurial Gurus. âI had to listen to them every single day, just to change my mindset, because I had never known anybody with money. So I had to really change a lot of the paradigms in my mindâ. Charlie Wallace. 2. Spend any money that you make, especially in the beginning, on education. Donât hesitate if you can get direct education with people that know what theyâre doing. 3. Have a big enough Why? âI went to crazy lengths and worked insane hours and didnât sleep and, you know, sacrificed everything for a large period of years to the get the business to where it is. I was going to say work harder than anyone else, but itâs too easy to lose motivation. But if you have the Why the hard work is going to happen automaticallyâ. Charlie Wallace. Plus, Listen For ⢠Advice on making a video course (thanks to Charlie's hindsight). âIf you know a subject, I literally would just bullet point it and speak to the camera because itâs so much better to have a conversation with somebody through a camera than speaking off a scriptâ. Charlie Wallace â˘Â How he transitioned from being the product and brand to the CEO role. âAt the end of the day, if I die, Guitar Mastery Method will live on, but it wouldnât have a few years agoâ. Charlie Wallace. ⢠Non-compete issues and hiring success. ⢠What didn't work. âI tried to create something to sell to everybody, and because of that, I could sell it to nobody.â Charlie Wallace. And more! Follow Charlie On https://www.facebook.com/CharlieWallaceMusic/ (Facebook). On YouTube. Check out his https://blacksmoketrigger.com/ (band). Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
In this short, snack-size episode, Roland Frasier shares his âPivot Canvasâ to help you brainstorm the smartest ways to grow and pivot. By running your business through these ideas, you will be able to see if there are opportunities that you are missing or innovations that you can make to the models you already have in place. Listen as Roland explains each strategy and backs it up with successful examples. Be sure to https://podcasts.apple.com/us/podcast/business-lunch/id1442654104 (subscribe) and tune in for our âsit-downâ interview on Wednesday, and weâll have more directly from Roland Frasier, next Monday. If youâre loving the show, head over to our https://businesslunchpodcast.com/ (website) and sign up for news and exclusive opportunities. Roland Frasiers Pivot Canvas Can you⌠1. Zoom in like Apple? 2. Zoom out? âHave one product that is very inclusive, that you can splinter out so that you have lots of separate productsâ. Roland Frasier 3. Improve your price or performance with new technology? 4. Switch your Sales Platform (between a house product and an affiliate or marketplace)? 5. Change your distribution channel (but not your product)? 6. Value Capture: Is there some kind of revenue model that you havenât thought about before? 7. Can you change your growth engine? Switch from viral to paid? Or visa versa? 8. Tweak your product to solve a more critical customer need than itâs currently solving? âThereâs a lot of products that started out one way. Post-its would probably be the best example - they were supposed to be inventing a non-breakable bond. And, and they did not succeed. They failed utterly because it wouldnât stick even to paper. But it turns out that thatâs pretty cool. Right?â Roland Frasier How about you, 9. Adjust your customer segment? Directing the same product to a different customer. âSo we do this with masterminds. We have the https://www.warroommastermind.com/ (War Room Mastermind) for digital marketing and digital businesses. We have Closing Table for Real Estate agents and brokers. We have https://go.reww.com/join (Boardroom) for Real Estate Investors. Itâs the same product just going to different segments.â Roland Frasier And lastly, 10. Consider changing your âarchitectureâ from the high margin, making a lot of money on a low volume, to making a little money on a lot of volume. Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/business-lunch-with-roland-frasier/id1442654104?mt=2&ign-mpt=uo%253D4 (ApplePodcasts) and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Follow Roland Frasier On Facebook On Instagram Through his https://www.rolandfrasier.com/ (Website ) Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/business-lunch-with-roland-frasier/id1442654104?mt=2&ign-mpt=uo%253D4 (ApplePodcasts) and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Weâre excited to share this conversation between http://JoePolish.com (Joe Polish) and https://www.rolandfrasier.com/ (Roland Frasier). Joe is known for his ability to connect with almost anyone on the planet. Polish is the founder of Piranha Marketing, Genius Network, GeniusX, and the non-profit organization Genius Recovery Foundation. If you want to become a better connector while working on adding more value to the world, this is your episode. Joe shares nine ways to become a better connector, a slew of life-changing books and a wealth of wisdom for entrepreneurs. For more from Joe, head over to his website and jump over to episode 143, which we recorded at the beginning of this pandemic season. âI donât ask anybody to do anything for me without creating Value first. I donât have an entitlement attitude. Like I am not entitled to any money, any access, anything if I donât create value first.â Joe Polish If youâre enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! 9 Ways To Be A Better Connector Focus on how you will help people or reduce their suffering. Treat others like youâd be like to treated. Appreciate people and acknowledge people. Give Value on the spot. Create education-based help with your expertise that people can then give away to others. Connect one person a week to someone who can solve their problem or help them reach their opportunity. Give people elegant ideas Help people make better decisions. Get as close to in-person as you can.
âPeople say time is money. Maybe relationships are money. When you wake up and turn off your alarm clock or whatever, you know, piles of money donât show up. Money comes from the development of relationships. People that you hire, people that you work with, the Value you create in the world. Create more Value. Youâre going to get more money.â Joe Polish. Plus, Listen For, Where he would âstartâ as a marketer if he was starting out today. The Philosophy behind his âsuperpowerâ (Connecting). How to reconcile the unquenchable need for input.
âI just have a massive curiosity. If people are not really curious, I donât know if theyâd be willing to do the type of work Iâm willing to do. I care, I mean, I care a lot about certain things.â Joe Polish His appreciation for minimalism and meditation.
âOne of the challenges with being a salesperson is you can sell yourself into all kinds of messesâŚFor very successful people, success traps are harder to get out of than failure traps because youâre making money, and you have all this fame, notoriety, but you hate your life.â Mentioned In This Episode https://geniusnetwork.com/giverbook/ (Joes Free Book) Genius Recovery Network https://connectedthemovie.com/ (Connected The Movie) Books Mentioned: Scientific Advertising by Claude Hopkins Ogilvy on advertising by David Ogilvy The Robert Collier Letter Book How to write a successful advertisement, Vic Schwab The Miracle Morning For Addiction Little Black Stretchy Pants Shoe Dog Master Life, David Kekich The Road Less Stupid Contact & Follow Joe Polish https://ilovemarketing.com/podcasts/ (I Love Marketing Podcast ) Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter On Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And...
"Innovation can be hard if you can't systematize it." Roland Frasier In this short, snackable episode, Roland Frasier lays out 14 different business models, and drills down on 14 different pricing structures. By thinking through these categories and looking under the hood of your business, you may be able to innovate in ways you didn't expect. Subscribe and listen in for our 'sit-down' interview on Wednesday, and we'll have more directly from Roland Frasier, next Monday. Listen First For These 14 Different Business Models 1. Affiliate model. 2. Pay As You Go model. 3. Publisher. 4. Franchising. 5. Manufacturer (with sales reps). 6. Manufacturer (wholesale). 7. Manufacturer (Direct). 8. Manufacturer (Middle person brokering deals). 9. Reseller with a Value-added Reseller model. 10. Retailer 11. Network marketing. 12. All you can eat model (meaning it's one fee, and you get as much as you need. This is usually in data but also at buffets!) 13. Direct seller 14. Subscription business. Plus, 14 Different Pricing Structures 1. Free with ad support. 2. âFreemiumâ with up-sells based on value. 3. Tiered volume (we give discounts or charge less as people consume more). 4. Features and Add ons (think of the car industry). 5. Low Price Leader (Walmart). 6. MSRP, Manufacturer Suggested Retail Price. 7. MAP, Minimum Advertised Price. 8. Free With Paid Support. 9. Times Cost. 10. A Portfolio Suite of Products (Such as Adobe Creative suite) 11. Commodity Based. 13. Luxury. 14. Discount. Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/business-lunch-with-roland-frasier/id1442654104?mt=2&ign-mpt=uo%253D4 (ApplePodcasts) and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Follow Roland Frasier On Facebook On Instagram Through his https://www.rolandfrasier.com/ (Website ) Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/business-lunch-with-roland-frasier/id1442654104?mt=2&ign-mpt=uo%253D4 (ApplePodcasts) and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
In this episode, Roland talks with Nathan Hirsch, the founder of (recently sold) FreeUp, and (the newly launched) Outsource School. They discuss his story, why he wouldnât do a Drop-Shipping business now, his new Venture with Outsource School, and how he scaled FreeUp from a $5,000 investment to 12 million last year. âThe entire time we acted like the sale wasnât going to go through. That they were going to pull out at any given time because we didnât want to get to the end, have them pull out, and have neglected the business for three months. So, itâs tough to do, but we ended up having our best month the month that we were acquiredâ. Nathan Hirsch 11 years ago, Nathan Hirsch started his first company, Portlight, in his college dorm room, selling textbooks on Amazon. Since then, Nathan has bootstrapped two multimillion-dollar businesses. If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. You can also learn more from Nathan at https://www.outsourceschool.com/ (OutsourceSchool.com) Listen For Nathanâs TOP 3 Ways To Scale A Business Up 1.  A Partnership program with âContent Swapsâ. ââŚFind all the big players in your space that donât have a competing service and find ways to mutually work together, consistently over time. So youâre constantly getting in front of their community.â Nathan Hirsch 2. Affiliate Marketing âEveryoneâs looking for a good source to point people to that makes them look good. And thatâs really what itâs all aboutâ. Nathan Hirsch 3. Podcasting âSo podcasts are great for networking. Theyâre good for backlinks. Theyâre good for a snowballing effect. You get to use them to get on bigger opportunities, speaking, engagements, whatever. And itâs good to get in front of thousands of your ideal audienceâ. Nathan Hirsch Plus, The most surprising thing about his FreeUP Exit. How he ran his company with 30 Full-time VAâs in the Philippines. What he would do differently if he were starting again today. How to find âgood peopleâ. How his drop-shipping business went from being a roaring success to something being something he left behind. His major mentors. His favorite read!
And So Much More! Click to find us on Apple Podcasts and other podcast players. Find Nathan Hirsch On LinkedIn Contact & Follow Roland On Facebook On Instagram Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Roland Frasier addresses a threat every business owner and entrepreneur has to face, in this very short episode. Listen in for a powerful practice that will protect your time, your success, and your future. Focus.  Set specific time aside just to think and process. Determine what is essential and say no, or "not now" to the rest. All of my virtual mentors, from Steve Jobs to Thomas Edison, did this well. Some walk, as Steve Jobs did, some meditate like Ray Dalio. And some, like me, do it in the morning or evening, alongside working out. No matter what, your current success is the biggest threat to your future success. Read that one more time. Your current success is the biggest threat to your future success. Your current success will create opportunities because others will want to work with you and tap into it. Just remember it's easy to drown in opportunity if you're not practiced in the art of saying no. Choose one or a very few things to focus on, and keep your eyes, thoughts, and mind there. "Business is an intellectual sport." Keith Cunningham If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. We publish an in-depth conversation on Wednesdays and a snack-able edition on Mondays. Click to find us on Apple Podcasts and other podcast players. Mentioned In This Episode The Road Less Stupid book Follow Roland Frasier On Facebook On Instagram Through his https://www.rolandfrasier.com/ (Website ) Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/business-lunch-with-roland-frasier/id1442654104?mt=2&ign-mpt=uo%253D4 (ApplePodcasts) and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
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Roland talks with Trevor Jenson, CEO, Board member and co-founder for several multi-million dollar companies. Trevorâs current projects include HSEL (High School E-Sports League) and Bullibone. The three gamers that started HSEL were receiving all kinds of equity offers, and they knew they needed help to navigate their way forward. So they brought in Trevor Jensen to consult with them. He saw that it was a massive opportunity and proceeded to help them avoid various bad deals and landmines. He is now a co-founder and has built a great team around them. âI came in, and there was no revenue going on. They were just doing it for free, paying for it out of their own pocket, working pizza jobs, just to pay for it. Cause they knew it needed to exist.â Jensen He talks with Roland today about E-Sports, Networking, living in an Entrepreneur house, not to mention the success of his OTHER business, Bullibone. If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. You can also learn more from Bob from his free E-Book. What is E-Sport Exactly? A tournament that gets more viewers than the Superbowl.
âSo if you think of basketball, football, lacrosse, anything in high school, you have a team, and you play against other high schools, and you compete for Championships (and all sorts of different prizes). Thatâs what this is. You can play video games for your high school and compete against other high schools.â Trevor Jensen How Jensen introduced new revenue models and put together a team of experts. What they looked for in people and investors. The steps he took and where he began in order to find the right team for this massive opportunity.
The Importance Of Your Elevator Pitch For Networking âHaving your elevator pitch about your company is really important because if you get people that youâre talking to excited, theyâll make an introduction to someone who makes an introduction to someone, and the word starts traveling fastâ. Trevor Jensen Questions to ask that will help you to build rapport and genuinely do good in the world.
âIf you own the high school audience, you own all of these sports, and we are the biggest and fastest-growing high school E-sports communityâ. Jensen Youâll Also Hear How he got into the Pet Industry after being hit by a car. His journey so far as CEO of Bullibone. Deals & Acquisitions. The benefits of living in an âEntrepreneur Houseâ.
And So Much More! Click to find us on Apple Podcasts and other podcast players. Find Trevor Jensen On LinkedIn  Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
How hard are you willing to work for the success that you want in your life and your business? Roland Frasier gives us an inspiring, snack-size episode today, with a principle most people miss. âWinners Prepare.â Roland Frasier  Questions To Consider, How do you show up for the opportunities that arise in your personal and business life? Are you putting in the mental and physical preparation to maximize each opportunity? How can you use every opportunity as a leverage point for creating even greater opportunities? Are you capable and mentally prepared for the effort that you must put forth to win?
âThis is where my competition will stop. This is where I push forward and Winâ. Kent Clothier If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. You can also head over to our website for more ways to listen - and to sign up for bonus content from Roland. Click to find us on Apple Podcasts and other podcast players. Follow Roland Frasier On Facebook On Instagram Through his https://www.rolandfrasier.com/ (Website ) Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on https://itunes.apple.com/us/podcast/business-lunch-with-roland-frasier/id1442654104?mt=2&ign-mpt=uo%253D4 (ApplePodcasts) and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
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Roland sits down for a valuable conversation with Vinnie Fisher, founder, and CEO of Fully Accountable, which provides outsourced accounting and finance. Itâs unusual for a service company to hit almost eight figures in under five years, but thatâs precisely what Vinnie has done with Fully Accountable. If you find yourself intimidated by numbers, or frustrated with your CFO, or want to learn how to find the right hires so that you can be less âin the weedsâ, youâll find this and so much more in this episode. âI discovered in the process; thereâs really four jobs. Thereâs this executive bookkeeper. Thereâs a controller, thereâs a financial analyst, and thereâs a CFOâŚYou canât just hire a CFO to expect all those other jobs to be doneâ. Vinnie Fisher If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. Listen For, What Vinnie believes is the Secret to Fully Accountableâs massive growth. The Simple Step/shift that doubled the size of his company. Why this âbig internet guyâ ended up building a substantial service company. The areas that most entrepreneurs overlook from an accounting standpoint.
âIf your books arenât closed on the hour of the month, and then adjustments are made by the 15th of the following, youâve got a disconnection problem of your accounting team to the running of your business.â Vinnie Fisher The critical value of Benchmarking. What happens when you reach 1M in gross revenue.
âEverything you do to get to a million dollars is way different than what happens after, right? Which, by the way, is less than 7% of all companies. So this magical number that everyone acts like is the first place you get to, is actually when the hard part of business starts.â Vinnie Fisher 5 Pieces Of Data Every Business Owner Needs To Know 1) Deposits 2) Labor 3) Cost of Goods 4) Media 5) Profit Margin (Not just profit). âI made a big mistake that if thereâs more money in the bank, Iâm doing good until I was until I realized thereâs a real standard for what my margin of my company is. Iâm now more consumed with how much Iâm off on margin than I am about whether I make a profit.â Vinnie Fisher Youâll Also Hear, Why he still believes a sales team is critical and why he still loves the phone! His preferred hybrid mix of employees and âhomeysâ (contractors working from home).
âIâve got a company thatâs on the inc 5,000 list because of my outsourcing philosophy. I think that a core team can utilize outsource components to leverage growth.â Vinnie Fisher ⢠Vinnieâs hiring strategy and the tests he uses to find the right people. âSo we believe in a triangle effort, attitude, and abilityâŚif they donât meet those three things, it doesnât matter.â Vinnie Fisher ⢠How he structures compensation, and why. âIâve learned a couple of things. Some people donât want their upside capped. Other people want their downside protected. Right? And so somewhere in the middle that can work. So we believe in a healthy base rate with commission.â Vinnie Fisher. And So Much More! Click to find us on Apple Podcasts and other podcast players. Find Vinnie Fisher On https://www.linkedin.com/in/vinniefisher/ (LinkedIn) Resources Mentioned in this Episode https://fullyaccountable.com/resources (FullyAccountable.com/resources ) Contact & Follow Roland  On https://www.facebook.com/rolandfrasier, (Facebook) On Instagram Through his Website Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring...
Our host, Roland Frasier, has founded, scaled, or sold 24 different 7 to 9 figure businesses, ranging from consumer products to industrial machine manufacturing companies, with adjusted sales ranging from $3 million to $337 million. You donât manage that kind of success without knowing a thing or two about creativity and innovation. In this episode, Roland draws on his experience and shares his strategies so that you can grow your profits too! If you enjoy this podcast, would you take a moment to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends? Ask Better Questions Before we break down Rolandâs 5 Steps, he swears that asking better questions IS THE KEY to innovative thinking. If you want to create growth strategies that will propel your business forward, faster than the average, this is critical. If you are always asking questions like, âHow can I cut costs by 1/3?â or âHow can I hit my three-year goals in 6 months,â then you will turn on both the conscious and unconscious areas of your brain, and the creativity engine will engage. âIf you do what youâve always done and copy what other people are doing, there wonât be much opportunity for innovation or exponential improvement.â Roland Frasier Listen Today For Rolandâs 5 Steps To Grow Your Profits Step #1: Implement a Top-Line Scrape. Follow the âProfit Firstâ philosophy of demanding that your business produce a profit before anything else. You work hard in your business, and it exists to serve you by providing the standard of living that you desire. Carve out your share first and force the company to perform at a level that provides you with your required profit. One of the easiest ways to do this that we employ in our businesses is to implement a Top-Line Scrape (âTLSâ). The TLS simply takes your monthly Net Sales figure, Gross Sales less returns, discounts, chargebacks, etc. and then multiplies that figure by a fixed percent that you determine as your profit that you want to earn from the business. So, letâs say you have gross monthly sales this month of $210k with refunds and discounts of $10k, and you want the business to earn you a 15% profit. Simply establish a TLS of 15% of Net Sales, and multiply your Net Sales figure of $200k by 15% to determine that your TLS for this month should be $30k. âThis is Step #1 because if you donât consciously decide and then insist on receiving a specific profit from your business, your business will very frequently find a way to demand every dollar that it produces to operate and grow.â Roland Frasier The next four steps will provide you with additional strategies, tools, and techniques to drive more profit from your business so that it will be easier for you to follow the TLS model. Step #2: Turn Expenses Into Profits When it comes to innovating to increase profitability, âE2Pâ is one of the most potent strategies. Hereâs how it works. First, take a look at all of your major expenses. Next, rank them from highest to lowest by category. For example, if payroll is your most significant expense, that would be ranked #1, then maybe rent, then cost of goods sold/inventory, etc. Now that you know what your biggest expenses are, brainstorm ways that you might be able to turn those into a profit center. For one of our businesses, we identified that payroll for our content creation team in the Philippines was one of our largest expenses, costing about $50k per month. As we considered what we could do to turn that into a profit center, we decided that if we started offering content as a service to other businesses, we could actually transform this $600k per year expense into a profit center. At the very least, we could provide content creation to other businesses using our excess capacity to create a breakeven situation. Listen for some great examples from Roland! âYou are only limited by your own imagination in creating ways to transform expenses into profits.â...
Do you hate your job? Is Sunday ruined because Mondayâs the worst? You might just be the IDEAL candidate for a Franchisee, according to our guest on this show, Erik Van Horn. Or maybe youâre a serial entrepreneur that doesnât want to start from scratch? This episode is a great listen if you want to know more about this whole model. But also, listen in if you have a business, and you want to hear a high-level brainstorming session on how Erik can grow his business exponentially. Erik Van Horn is the Founder, and CEO of https://www.franchisesecrets.com/ (Franchise Secrets), a hub for franchisees and franchisors to get excellent content and information. Van Horn is a franchising specialist and expert in multi-unit, semi-absentee business ownership. Usually, 1% of people looking at buying a franchise actually buy one. But because of Erikâs counsel, content, and expertise, 25% of his clients purchase a Franchise. âThere are so many people out there that are pushing Franchises on people that should never buy a Franchise, and yet there are people that are really good for Franchisors as a Franchisee, that canât find the right one.â Erik Van Horn. If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. Listen For, The Ideal âcustomerâ for a Franchise What you get out of a GREAT Franchise with a semi-absentee model. Why life gets easier when you have about three stores in place. How many hours you can expect to put in alongside your investment.
âSomeone thatâs never created something from scratch does not understand the challenge of creating and learning how to do everything from zero⌠Itâs very hard. Franchising isnât for everyone but, but the good ones have all of that figured out⌠so you get a brain trust... to shortcut to successâ. Erik Van Horn The Ideal Franchisor The questions you need to ask to weigh up whether itâs a good idea for your business to go to the next step and take it to the franchisor level.
âFranchising is not just about expanding your business. You are now in the business of helping franchisees become successful. Itâs not for everybody, because youâre not going to be able to make everybody happy. You have to know what youâre getting into, but it can be a GREAT thing.â Erik Van Horn ⢠When Erik will NOT work with someone. ⢠How he qualifies the right people and gets his 1 in 4 closing rate. ⢠Tips on getting the right kind of financing. âI donât want people to get into a business thatâs not right for them. Itâs not easy. Business isnât easy. But Franchising changed my life 18 years agoâ.  Erik Van Horn. Plus, Listen as Roland consults with Eric on the next steps for his Franchise Secrets business. Including, ⢠How to do things that donât scale in order to do something that does scale. ⢠Deal flow and opportunity. ⢠Mastermind, group coaching, certifications, and other strategies. âItâs important to me that Iâm not selling my time.â Roland Frasier  And So Much More! Click to find us on Apple Podcasts and other podcast players. Find Erik Van Horn On Facebook On The Franchise Secrets Podcast Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Roland Frasier is a phenomenal negotiator. Not only was he a business lawyer for 12 years, but Roland has also founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. You donât manage that kind of success without knowing a thing or two about negotiating. So listen in today for some excellent principles to help guide you through a tough negotiation. If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. If you find yourself needing to do some negotiating right now, you may also find this episode, and this episode (both with Roland) useful. The Bouchard Story Back in World War 2, in the 1940s, the Nazis occupied France, and parts of Burgundy were under their control. Orders were given to appropriate large quantities of lower quality French Burgundy for the troops, and higher quality wines were to be purchased and sent to Germany for the officers and higher-ups. To save as much of their better wine that had not already been designated âGrand Cru,â several of the local producers gathered and established a new designation, âPremiere Cru,â to permit that wine to avoid appropriation. The plan worked, and that saved quite a bit of wine. But, the best wine of the region was also at risk, and even if the wine was being purchased for the officers, the French didnât want all of it to leave their region to be lost forever. Several of the winemakers built false walls in their large, sprawling cellars beneath the city of Beaune in the heart of Burgundy to hide their most precious wines. Among those was Bouchard Pere et Fils (which Roland recently had the pleasure of visiting). Bouchard has an immense underground cellar that covers several blocks beneath the city above, and this cellar stores millions of bottles dating back to the mid-1800s. They chose one of their off the beaten path cellar rooms that held about 35,000 bottles as the primary storage spot for their best wines and then built a false wall behind which to hide their liquid treasure. However, false walls were not uncommon, and the Nazis knew that they were likely to exist in cellars, so they were not shy about breaking through walls at the end of cellar corridors to check and see if anything was hidden behind them. So, when they arrived at Bouchardâs cellars, the Nazi soldiers did indeed knock down and break through the false wall Bouchard had built. However, rather than finding the most precious wines, they found a cache of lesser wines instead and, delighted that they had foiled the winemakerâs attempt to hide these bottles, took them all away. What they did not know, however, was that Bouchard had built not one false wall between its prized 35,000 bottles and the main cellar, but three, and cleverly stashed a large quantity of lesser wine bottles behind each false wall so that the Naziâs would believe they had found the best wines and not go any further. Fortunately, the soldiers were not well-versed in French Burgundy terroir and therefore were unable to discern the quality level of the wines they found hidden behind the first wall. The plan worked, and thankfully, the most prized bottles survived throughout the war, hidden safely away behind two additional false walls. There are several lessons in business and negotiation that we can take from what Bouchard did. Lesson #1: Construct âFalse Wallsâ Whenever you have an absolute that you cannot give on and do not want your negotiating opponent to discover, take the time to construct several âfalse wallsâ that you can allow them to âbreakthrough.â This will allow you to give them the pleasure of getting something in return as you concede the issues that you are perfectly comfortable conceding, which will, in turn, be more likely to allow you to protect your most precious...
With No Risk, And No Cost. Sounds good right? Most companies donât realize that almost anything that a business owns is an asset that can be licensed, whether thatâs a service, a process, a training program, a Physical Product, Intellectual Property, such as marketing systems, or, your name and image! Any asset can be licensed. Bob Serling of Licensing Lab helps companies turn their assets into 6 and 7 figure profit centers. Heâs a 30-year marketing veteran AND the founder of Profit Alchemy, Inc. Serling shares how he invented a skateboard toy featuring Tony Hawkâs branding, that was sold worldwide. Bob also co-created and marketed advanced assessment software currently being used by many Fortune 500 companies. This is a fascinating and super helpful episode. As always, Roland asks questions that most people donât. Serling and Roland discuss inventions and product development but focus on licensing and how YOU can explore these possibilities too. Serling shares some famous examples as well as a deep dive into how this all works. Listen if you want to bring these kinds of deals together. If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. You can also learn more from Bob, by downloading his free E-Book. âItâs really important that people realize, they do their business on a day to day basis, but those relationships youâve built are leverageable assets. But most people donât think that wayâ. Bob Serling Listen For, The 25 Million Dollar letter (that he licensed and went on to make even more from). The nuts and bolts of brokering a deal. How to make money connecting people. When to turn your most significant expenses into profit centers. Lesser-known advantages to licensing.
Five of Bobâs Top Licensing Strategies Process & IP Licenses Profit Cloning Exponential Tollgates (The 25 Million Dollar Letter) Certifications Repeating Circuit Joint Ventures
âAny time you get greedy, deals fall apart real quicklyâ. Bob Sterling Including, Bobâs Secrets To Successful Inventions (âProfit Cloningâ). How he Invents something thatâs guaranteed to be successful. How to research invention ideas and his personal âProfit Cloningâ process that has proven successful. The stiff challenges of getting an invention to market, and how he gets around that.
And So Much More! Click to find us on Apple Podcasts and other podcast players. Contact Bob Serling By downloading his free E-Book, http://licensinglab.com/ (The Licensing Solution). Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
If you find yourself a perfectionist in your business, because you care SO much about it, this episode will help you to LET GO so that you can see the growth and lifestyle that you WANT. Tom Wilkerson runs a multi-million dollar company with just one employee. He has Doubled and Doubled and Doubled his business, and it all began when he âwas just solving my own problemâ. He and Roland talk today about how he does it, in this short, snack-size episode. âYou said to me, If itâs only 80% as good as I would do it, but they do five times as much as I would do, then Iâm way ahead. So thatâs when I started farming it out, farming it out, farming it out.â Tom Wilkerson If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. Listen For, The game-changing advice Roland gave him years ago.
âIâve consistently been the biggest log jam in my businessâ. Tom Wilkerson How he and his wife make working together, work. How (and why) he keeps his business so lean.
And So Much More! Click to find us on Apple Podcasts and other podcast players. Find & Follow Tom Wilkerson On Facebook Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Nitin Chhoda talks with Roland Frasier about his journey so far as an Entrepreneur. Nitin founded https://intouchbilling.com/ (InTouch) less than five years ago, a growing software company that serves as an engine for over 1500 Physical Therapy practices. Entrepreneurs of all kinds will appreciate Nitin's take on a relational versus transactional way of doing business, working with teams oversees AND, listen through to the end for some priceless advice a Multi-Billionaire passed on to Nitin. Plus, If you're considering a software business or project, glean from Chhoda's expertise as he shares his mistakes, advice, and insight with Roland. "Back then, my identity was, my business. How much money I made. I think I was insecure in myself and I was transactional. I think as you grow in your business, you become more relational." Nitin Chhoda If you enjoy this episode, please subscribe, and we'd love you also to write us an honest review on ApplePodcasts. You can find Nitin Choda on LinkedIn or through his website. Listen For, How he began by modeling other similar industries and their success. Why he chose to join a pricey mastermind before masterminds were 'trendy.'
"I intuitively knew that I would stagnate if I didn't surround myself with people that were smarter than me. I am a big fan of watching and learning, and I absorb things like a spongeâŚI wanted to feel like an insider. Peel back the layers of the onion. And you've got to pay to play". Nitin Chhoda How to identify "Unicorn Developers." "The right developer in Software is like a Unicorn. Not only because of the way they code but because of the way they think. One unicorn is better than having five average developers. They are four moves ahead". Nitin Chhoda Where to look online for a great developer, and the use of pre-qualifying projects in his hiring approach (Please note, oDesk is now Upwork). Why he prefers Java applications but allows the developer to lead the way.
"If you adopt a less common language, you're more likely to succeed because there's a higher barrier to entry." Nitin Chhoda    ⢠Why he doesn't hire Project Managers. "I think that the owner who drives the vision should work with the developer who amplifies the vision. A project manager is like a third wheel that's needed when you get to a certain scale". Nitin Chhoda Nitin's advice for someone considering a Software project. The difference between a copycat idea and something worth developing.
"At the end of the day, this comes down to how many users you have and how fast you can scale."Nitin Chhoda Chhoda's Shares His Biggest Mistakes So Far! "The biggest lesson is when you work with a lawyer, and you will⌠it sucks, but you must work with lawyers who are aggressive for you. Not a nice guy". Nitin Chhoda. Plus, Listen For 3 Questions A Multi-Billionaire Taught Him To Ask. How can you impact the maximum amount of people positively? How can you imagine a better future? Imagination is more important than anything else. How can you create unlimited wealth and abundance for your employees?
"This was really profound for me because I realized I shouldn't look at money as a number or a game, I should look at how much value I can createâŚI need to do game-changing things, and then the money will follow". Nitin Chhoda. And So Much More! Click to find us on Apple Podcasts and other podcast players. Mentioned In This Episode InTouchBilling http://hunter.io/ (hunter.io) Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players....
What are you holding onto, thatâs actually holding you back? Today Roland tells a story that demonstrates a timeless principle in business and life. If you want to move forward faster in your personal or business life, this episode will certainly help you do just that. "The only way to fix dependence on a crutch is to let go and start walking without it." Roland Frasier Often the 'Crutch' that you lean on will become a leash that holds you back or hurts you or your business. If this rings true for you, listen in today for Roland's Step by Step plan for throwing away YOUR crutches and leashes. Be sure to hit SUBSCRIBE on Apple Podcasts and share this episode with your business-minded friends. 5 Steps To Free Yourself From Your Crutch (And Leash) Step 1, Enquire   ⢠What things are you doing in your life and business that you don't want to do?   ⢠Identify the tasks that you hate, that you loathe?   ⢠What are you doing that's not earning you the money you need to live the life that you want to lead?   ⢠Who is someone you work for, or with, that no longer brings joy or value to your personal life or business?   ⢠Is there anyone in your business or life that you don't see eye-to-eye with on moral or ethical issues? Who has values that don't match your own, and they're not likely to any time soon? Make a list of all of the above. Step 2, Identify Make a list of things to stop doing and relationships to end, based on your answers to the questions above. When you've done this, you now have a list of all of the crutches that have become leashes. Step 3, Visualize If you are going to take these necessary actions, you're going to need some help getting motivated. Take a moment to imagine life in a year, when you've eliminated each crutch/leash on your list. Picture how much more profitable, peaceful, joyful, your life will be. Behavioral Scientists call this âfuture pacingâ. Now hold onto this visualization as you move on to step 4. Step 4, Prepare As humans, we are all conditioned to avoid pain and seek pleasure. The reason these crutches are hard to let go of is that at some point, they helped. At some point, they were beneficial. Ending a relationship, whether with drugs, alcohol, a person, or a crutch, is one of the hardest things we as humans may have to do. Prepare yourself for this. For each item or person, you need to let go of, write out what you want to say ...Even if you have to play devil's advocate with Yourself and do some self-talk! Listen to the episode for Roland's examples. Step 5, Act, Throw, And Cut. Accelerate your happiness and success by using this process and take some giant leaps forward, on your own two feet. Lean on the work you've done and do what you need to do. Now that you're thinking consciously and intentionally about recognizing these crutch and leash situations, you will be able to move forward faster into the life you want to live. Who is Roland Frasier? Roland practiced business, tax, and securities law for over 12 years and is now an active investor who drives growth and scale in his portfolio companies. He is co-founder and/or principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Roland is currently growing DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation. Click to find us on Apple Podcasts and other podcast players. đ§Â  Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some...
There's so much to take away and learn in this episode. Roland Frasier and Cameron Herold discuss business, operations, and mind-set. If you're a COO (or you HAVE a COO), this conversation will be super helpful for you. They talk about how he's advising his COO alliance to shift and keep moving toward profitability. Plus, they go into depth on his expertise in PR. If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. "Not only is Cameron (Herold) an amazing business person, with a whole academy for COO's, but he's also really fantastic with PR." Roland Frasier. Cameron is known for being an author, and the COO of "1-800-Got Junk". He took them from 14 employees to 3100 in 6 years, from 2M in revenue to 106M, and all of the above with no debt, and without giving away any equity. They also ranked the #2 company to work for in Canada. But, Cameron had done this several times before. Listen For, The publicity secrets that have been serving him for 30 years. Three moves Cameron immediately implemented when he started working at 1-800-Got Junk. What you need ready before you pick up the phone and call a journalist. What to say in your one-on-one pitch. Why he believes physical print articles are more powerful than online articles. The best PR 'Trifector' to amplify your brand and keep your stories 'Top of Mind'.
"There's no such thing as Investigative Journalism. They can't afford to go out and find stories. The reality is, they are humans⌠We're all lazy. We all want the path of least resistance⌠so the reality is, if you're handing them a story, they're probably going to write it, if not now then tomorrow". Cameron Herold. What journalists are looking for now, and the importance of staying at the 'front wave' of the news - if you want them to run your story. How to talk to the media in sound bites, and work your messaging into whatever question the press member may ask you.Â
The Five Core PR Stories That Every Company Has Already The Overcoming Adversity Story. The Entrepreneurial Startup Story. The Culture Story. How You're Using Technology Tools. The Story About Your Customer.
Plus, Cameron Shares His Advice on How To Lead at This Difficult Time "Employees, more than ever right now, in general, want to follow. And it's time for leaders to lead". Cameron Herold. And So Much More! Click to find us on Apple Podcasts and other podcast players. Mentioned In This Episode COO Alliance Press Page Cameron Herold Press Page Free PR Book Meetings Suck Book Double Double Book Vivid Vision Book Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
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One of the scariest things about being in business for yourself is the risk of losing your home or other personal assets if your business fails. Many creditors insist on personal guarantees, but if you want to avoid this risk and calm those fears, listen in today. Roland practiced business, tax, and securities law for over 12 years and is now an active investor who drives growth and scale in his portfolio companies. He is co-founder and/or principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Roland currently advises over 150 companies on digitally centric customer acquisition, activation, referral, retention, revenue strategies, and plan implementation. If you're enjoying the podcast, make sure you're subscribed and share this episode with your business leading friends. It will be entrepreneurs that help our world recover from these tough economic conditions! So, How do you negotiate your way around giving personal guarantees? Step 1 is to structure your business as a Limited Liability entity. This is 101. But, beyond that, Roland rolls out his top 17 strategies (in order of preference) as an alternative to offering a personal guarantee. "First off, just say No. Many times the bank or Lender is asking as a matter of course, it's just a box they need to check, and they don't actually care. They will move on. But, when creditors insist, you need some additional tools." Roland Frasier Roland's Top 7 Strategies Listen for 10 more smart and creative ways to avoid personal risk but move forward with your entrepreneurial ventures. Click to find us on Apple Podcasts and other podcast players. đ§Â  It might just save you your home! Provide the Lender with weekly financial statements. This will often ease the creditors' concerns because they can continue to assess the health of your business and ensure that they won't be blindsided if things take a turn for the worse. This is particularly helpful if it's a revolving credit line.  Provide them read-only logins to your financial accounting programs. This is less favorable for you because it puts the creditor more up in your business, but it provides the creditor with all the benefits of #1.  Make weekly, instead of monthly payments. More frequent payments reveal financial challenges more quickly than monthly and therefore reduce your lenders' risks. Purchase credit insurance on your customers to ensure the quality of critical liquid assets like accounts receivable or purchase orders.  Provide a Fidelity certificate. This triggers a personal guarantee only if you commit fraud as defined in your purchase or loan agreement. This protects the Lender against fraud risk but not against general business risk. It gives you a kind of hybrid liability, so unless you're going to lie, cheat, and steal, you'll be okay with that.  Use specific asset security pledges. Give the Lender a priority lean on particular assets such as Domain names or Accounts receivables or equipment, etc. That way, they have reduced risk, but they still don't get your Personal guarantee.  You can Pledge liability for other assets, such as a domain name that you own, your wine collection, a boat, a watch, or your rental property. This gives them a cross collateral offset that doesn't touch your home.
Contact & Follow Roland On Facebook On Instagram Through his https://www.rolandfrasier.com/ (Website ) Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/business-lunch-with-roland-frasier/id1442654104?mt=2&ign-mpt=uo%253D4 (ApplePodcasts) and leave us an honest...
Tom Mello started in business while he was bartending and studying to be a dentist. When he realized being a dentist was essentially being an entrepreneur, he dove deep into learning about business. Tom began with nothing in the bank and has built his home service business to over 30 Million. In this conversation, he and Roland talk in-depth about their business philosophies. They also brainstorm how Tom might structure an exit (when the time is right) and how he can be smart about acquiring businesses. "The biggest challenge for Serial Entrepreneurs is, which money to take? It's hard to turn away money". Tom Mello. There's so much to take away and learn in this episode. You get to be a fly on the wall while they hash out Tom's current challenges. If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. Listen For Tom's Recruiting Tactics And His Hiring Philosophy; "I'd rather have a happy person than an 'A+ Player' because, to me, an A+ Player IS a happy person." Tom Mello ⢠The work culture he's built. ⢠Why he has no problem with Millennials. "Millennials have a dream, the dream for something better." Tom Mello ⢠His performance-based structure that rewards the winners and naturally weans out the low-performing team members. Plus, Roland and Tom Discuss, ⢠The first mistake he sees Entrepreneurs make, over and over again. ⢠How he manages his time. "I buy my time at a discount⌠there's only so much time in the day that I can create focus". Tom Mello ⢠Tom's 3 keys to success: PEOPLE, PROCESSES, and TECHNOLOGY. ⢠Tom's passion for Data. "Let the data do the speaking; it's a very important role." Tom Mello ⢠The mentors and revelations that helped him break through the million-dollar milestone, and the 5M dollar milestone. Listen As Roland scratches the surface of what he teaches in his Leverage, Exit, Grow, and Scale https://legsintensive.com/ (Intensive). Various Exit Strategies for Tom. Genius Compensation Arrangements and contracts. How to position your business so that you hold the cards. How to reduce the headache (and due diligence necessary) when acquiring businesses.
"You're only limited by your creativity and how you can motivate the people." Roland Frasier. And So Much More! Listen in. https://linktr.ee/firecircle (Click to find us) on Apple Podcasts and other podcast players. Mentioned In This Episode Home Service Millionaire Book Tom's favorite CMS The Raving Fans Book Contact Tommy Mello At his website, HomeServiceExpert.com Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
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Kevin Harrington has thrived and survived several economic downturns, including the 70s, the '90s, and the 2008 great recession. He shares some of his personal experiences and the resilience that has enabled him to sell 20 companies to 100M or more. Kevin was one of the original sharks on Shark Tank and still brings a ton of wisdom to the table. "We had built our business as though it was just going to keep growing, âŚand all of a sudden, we were at the bottom of the bell, and we didn't know how long it was going to be." Kevin Harrington shares his experience and what he learned during the Gulf war. If you enjoy this podcast, https://businesslunchpodcast.com/?s=kevin+harrington (listen to episode 42), for another episode with Kevin, and be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. Listen Today For, When to change your business model, restructure, and sell off assets. Kevin breaks down exactly what he did in the '90s to separate out his liabilities with banks, spot weak product lines immediately, and reduce overheads drastically. What Kevin and his wife did at the beginning of the COVID-19 crisis to 'sure up' their personal cash flow.
"You get a little lazy when times are good, but there comes a time when you have to tighten your belt." Kevin Harrington Plus, ⢠The value of communication, transparency, and communication with your investors & shareholders. ⢠How important it is to look at what you've been doing and what you can revisit because 'different strategies work at different times'. And So Much More! Listen in. Click to find us on Apple Podcasts and other podcast players. Contact & Follow Kevin Harrington At his website, https://kevinharrington.tv/ (KevinHarrington.TV) Contact & Follow Roland On Facebook On Instagram Through his https://www.rolandfrasier.com/ (Website ) Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/business-lunch-with-roland-frasier/id1442654104?mt=2&ign-mpt=uo%253D4 (ApplePodcasts) and leave us an honest review! Your feedback will help us improve the show, but it will also help us to connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
"Haters spend time on Winners, but Winners spend time with Winners. And hatred is a form of jealousy. I've never met a hater that was doing better than me." J T Fox Roland is excited to share a conversation with J T Foxx. Roland describes him as a super-smart business person, marketer, and one of the best networkers you'll ever know. JT Foxx is the ultimate Millionaire Underdog. He is a successful serial entrepreneur with companies, brands, and business interests spanning the globe. He is one of the top platform speakers in the World and has been deemed the World's #1 Wealth Coach as seen and heard on television and in radio and print. JT is also a media and TV personality. What is most important to JT Foxx though, are his philanthropic endeavors with youth entrepreneurs and kids with cancer. If you found this episode helpful and want to hear more from J T, visit https://jtfoxx.com/ (JTFoxx.com).  If you're enjoying the show, be sure to subscribe, write a review, and share this episode with your business-minded friends. Listen Today For, ⢠How he went from eating Ramen and sleeping on the office couch to the 'worlds best wealth coach.' ⢠How he bombed (and stuttered) when he first started doing public speaking. "It doesn't matter if you're a good speaker, there's a science and a structure to selling. You can't just wing it." J T Fox ⢠The hierarchy in the business world that he believes needs to be honored. "Never give your opinion to someone that's much more successful than you, unless they ask for it." J T Fox. ⢠Why he admires (and what he's learned from) Simon Cowell, Gordon Ramsey, and Donald Trump. "Some people want to be right. I want to GET it right." J T Fox ⢠How he got clients in 94 countries, owns 50 brands and still does real estate investing. ⢠The problem with big deals. "You're either hunting elephants or chasing Rabbits⌠that was a great lesson, that first you've got to get rabbits so that you can eat, or you're going to starve". J T Fox. ⢠Why you shouldn't be showcasing your wealth⌠you will attract the wrong kind of people. "Fans are not buyers." "You're not measured by how much money you make. You're measured by how much you give". J T Foxx ⢠How J T has changed his approach in response to the Pandemic and what he's doing NOW. "Relevancy is more important than Experience. People don't care what you did 20 years ago. They care what you did the last couple of months. When things open up again, we're all equal. We're all the same". J T Foxx ⢠ËHow he's structuring deals with businesses right now. "You have to remember everybody has a Why Button. And now, everybody has a fear button. You have to press the Why Button and find out the Fear button. They didn't have a fear button 60-days ago." J T Foxx. ⢠How he goes into new countries and crushes it, without knowing anyone. "Everyone has the same business issues, the same people issues, the same scaling issuesâŚ" J T Foxx. And So Much More! Listen in. https://linktr.ee/firecircle (Click to find us) on Apple Podcasts and other podcast players. Contact & Follow J T Fox Through his website. On Instagram. Mentioned in this episode, MillionaireFlix.com, and MegaSuccess.com Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
Have you already established your business on TikTok? Major brands are now hitting TikTok. It's the fastest growing platform on the planet. The time is now to experiment with it to see how you can best use it in your business. Roland is, as always, on top of it, and has a great snackable episode today. Here's a sound strategy based on a case study of Ralph Laurens' massively successful TikTok account. If you're enjoying the podcast, make sure you're subscribed on ApplePodcasts and share this episode with your business-minded friends. 9 Actionable Steps To Build Your TikTok Campaign 1. Contract with an existing influencer. You could pay your new partner in cash OR send them product for free. Ideally, get an influencer who has an audience that matches your target market, and have them create videos that tie into your product. 2. Choose a major event that appeals to your target market that already has a significant following of its own - on its own TikTok Hashtag. Look for a Hashtag with at least a few million views. 3. Post your videos to TikTok. 4. Create your own unique Hashtag to promote your videos on Tiktok. Find steps to do that here. "Note, You don't have to have a ton of views to get your hashtag to go viral." Roland Frasier 5. Make sure you add your unique hashtags to your influencer videos. 6. Create your hashtag challenge. Ralph Lauren did just that with this copy: "Are you winning at real life? đ Tell us how with #WinningRL and we'll pick 3 champs". #Challenge 7. Reward your winners with something cool, be it recognition, a product, or a prize. You can stop here, and keep your costs lower or continue to step 8 and 9. 8. Pay for a Paid-Ad option (The Sponsored # Challenge), to gain additional exposure. When you do this, do what Ralph Lauren did, in tying your influencer, your main event, your #challenge all together to point toward your Hashtag. 9. Use the Hashtag Challenge PLUS Paid-Ad option. This recent addition allows people to purchase products directly inside the app. It's a game-changer! "That's where everything is really heading now with TikTok, that's why you want to be here not, even if you're not able to afford everything they're offering, this is a game-changer - the ability to purchase in App." Roland Frasier Check out the Ralph Lauren TikTok account for inspiration and examples. They're definitely doing something right with somewhere north of a Billion users per month. Click to find us on Apple Podcasts and other podcast players. đ§ Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
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Entrepreneur Kara Goldin describes Hint Water as a Fifteen-year-old startup, but Hint is highly profitable and seeing crazy growth in 2020, even in the midst of the Pandemic. Before launching the company that she sees as her calling, Kara ran e-commerce for AOL. Because of Kara's unique story and ability to disrupt, she has traveled the world speaking to entrepreneurs and executives, motivating those who strive to become leaders. In this episode, she and Roland Frasier talk shop, and she shares some of her story and her insights for entrepreneurs. Roland Frasier has been sharing a series of live Zoom calls with his Mastermind members on his Facebook page since the crisis began. Now would be a smart time to follow him there. Also, scroll down for a unique and timely opportunity Roland is sharing with his listeners. If you enjoy this podcast and want to hear more from Kara, she has her own show called Unstoppable, and you can visit her site here. "I think, as Entrepreneurs, we can lead an industry, not just lead the consumer⌠there's room for all of us, and if I can not only help consumers to find the right things but also lead companies to do the right thing, that's massive." Kara Godin. Listen Today For, ⢠The 'Made In America' Advantage that's opening doors in this new economy. ⢠A simple phone call that Godin is making to her distributors that delivers solutions - and ensures sales in these tough economic times. ⢠Why she's never been afraid of Coke or Pepsi coming in and wiping out her business. "More and more, consumers look for brands that are authentic, where there's someone behind the brandâŚthis is partly because of the media, but people want to know the story behind the brands." Kara Goldin. ⢠The role of your personal brand in propping up your company. ⢠An opportunity that Entrepreneurs have to change the status quo and make a difference. "As an entrepreneur with a mission to help people enjoy great-tasting clean water, I felt that it was my civil responsibility to go to my local Congress to try to bring federal guidelines to clean water throughout the US." Kara Godin. Plus, 4 Takeaways You Can Learn From Godin's Success 1) When you recognize a problem that you think you have a great solution for, don't assume that someone else has thought about that same problem. 2) Can you get out of your own way? Sometimes you need to commit and embark on a journey before you can get all your ducks in a row. "Every day I'm thinking, what did I learn from that experience?" Kara Godin. 3) Take the time to stop and think about what you would do differently if you knew what you know now. 4) Be wary of being too reliant on one distributor, one partner, or one channel. Click to find us on Apple Podcasts and other podcast players. Roland Frasier's EPIC Challenge How would you like to identify 5 businesses you could acquire right now? Now, what if you could acquire those businesses with zero cash out of your pocket? Sounds impossible, right? Well, that's exactly what Roland Frasier, will be showing you in his 5-day EPIC Challenge, starting May 7th. Over 5 days of LIVE coaching calls, Roland will be breaking down every step, tactic, and strategy you need to know to Ethically Profit In Crisis (EPIC). These are strategies and tactics that he's discovered over a 30-year career working on hundreds of mergers and acquisitions (both as an attorney and as an entrepreneur)! MyEpicChallenge.com Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast...
Roland Frasier talks with Results Coach, Marketer & Persuasion Expert Michael Bernoff about his experience and perspective during this Pandemic and economic slowdown. Bernoff's specialty is teaching communication skills that allow you to be stronger mentally, emotionally, and physically. It seems like a great time to get better at that, right? Roland Frasier has been sharing a series of live Zoom calls with his Mastermind members on his Facebook page since the crisis began. Now would be a smart time to follow him there. For more from Michael Bernoff, check out our last (longer) episode with him here, and visit http://call2actiontime.com/ (Call2ActionTime.com) for his current programs. Today, Listen For ⢠How (more than ever) watching your language and perspective can hinder or help you to be an effective person. ⢠Pivoting suggestions for industries that are frozen (including martial arts, a yoga boutique, and restaurants). ⢠What he's doing with the three hours a day that he's 'gained' in lockdown (because he's not commuting or dining out). ⢠Where Michael is placing his focus right now. ⢠How the Bernoffs are approaching 'lockdown' with 'Re-allocation of funds' at home. ⢠And more! Mentioned In This Episode Michaels' New Book. Roland's EPIC Challenge How would you like to identify 5 businesses you could acquire right now? Now, what if you could acquire those businesses with zero cash out of your pocket? Sounds impossible, right? Well, that's exactly what Roland Frasier, will be showing you in his 5 day EPIC Challenge, starting May 7th. Over 5 days of LIVE coaching calls, Roland will be breaking down every step, tactic, and strategy you need to know to Ethically Profit In Crisis (EPIC). These are strategies and tactics that he's discovered over a 30-year career working on hundreds of mergers and acquisitions (both as an attorney and as an entrepreneur)! Sign up for the EPIC Challenge today!  Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Roland Frasier and James Altucher talk about what's happening in the world as it relates to the economy and the Pandemic. Altucher is an American entrepreneur and angel investor, author, and podcaster, who has founded or co-founded over 20 companies. Altucher is a contributor to publications including The Financial Times and The Huffington Post. Listen to this episode if you want to hear thoughts and tips for the times we are in, and the times ahead. "Everybody has their expert audience, but nobody really knows anything. This is a brand new phenomenon that's happened to society, that started off with mania and hysteria⌠but one thing everyone agrees on is there's a beginning, middle, and end to this thing." James Altucher Roland Frasier has been sharing a series of live Zoom calls with his Mastermind members on his Facebook page since this crisis began. Now would be a smart time to follow him there. For the record, this call/episode was at the end of March 2020. https://linktr.ee/firecircle (Click to find us) on Apple Podcasts and other podcast players. If you love the podcast, please be sure to hit "SUBSCRIBE" and write us a review on ApplePodcasts. Listen Today For, ⢠Altucher's Stimulus recommendations. ⢠What he's looking for (and how he approaches investing) in the stock market "There's going to be opportunities in this market, but you never should feel like, Oh my god, I'm going to miss out if I don't invest today. That's never the case". James Altucher. ⢠Smart moves in the Publishing and Info-Product world. "This is the time to think about how to give to your customer base⌠but be thinking about what opportunities there are going to be after all this". James Altucher ⢠Altuchers' 10-Ideas A Day Habit (and how he uses it to network and open doors). ⢠James' best and worst ideas he's had today (they're pretty good!). "Creativity has to be exercised; otherwise, it atrophies, so you have to exercise it." James Altucher ⢠His thoughts on Cryptocurrency and why he likes Bitcoin. ⢠Where he sees opportunities, and the industries that are going to thrive. "The next Uber is certainly going to come out of this period. Just like Uber came out of 2009, Microsoft came out of the recession in the '70s, and Hewlett Packard came out of the depression in the '30s." James Altucher Plus, his favorite books, and more! Find James Altucher Through his site. On Tik Tok. On Twitter. On His Podcast. Mentioned In This Episode Viktor Frankl and the Book of Job: A Search for Meaning Book Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Rachel Miller is an online entrepreneur, founder at Moolah Marketer, and a mom of six kids (in five years). She began as a mom blogger and went on to build audiences ranging in the millions. In a time when many business owners are at a standstill or slowing down, Rachel is trying not to drown in opportunity. Roland talks with her today and gets some great insight for our listeners. âI am in high demand right now because I help businesses that are struggling.â Rachel Miller. Listen today to glean energy from Rachel, and get some fast hacks to help your business! For more from Rachel, you can join her Facebook group here. If you love the podcast, please be sure to hit âSUBSCRIBEâ and write us a review on ApplePodcasts. During the Pandemic and a season of lockdown and stay at home orders, are you able to deliver your product right now? ⢠If not, where is the breakdown, the failure point? ⢠Can you pivot to deliver it? If the answer is No, itâs time to focus on lead generation so that you can launch into action as soon as possible. âThis is a great time not to take a 3-week vacation, but to double down and get your content ready, build your audience, love your community, get into your neighborhood Facebook groupsâŚbarrel downâ. Rachel Miller. Listen for 3 Solid Strategies To Help You Generate Leads âWherever Facebookâs attention is, wherever itâs easiest to âcollect people,â thatâs where I like to be, and I like to be gaming it, growing it, and hacking it a little bit. Making sure we love and serve peopleâ. Rachel Miller 1. A Magic Facebook Live Formula In a short Facebook Live, Rachel gets visitors into all of her lists. While sheâs talking to people and answering their questions live, she has it all set up: ⢠Messenger gets back to anyone who comments, asking them for their email and SMS. ⢠A button at the bottom of the Facebook Live has a CTA that says âJoin my group.â ⢠The link inside the LIVE drops them right into her FB group. ⢠Once in their FB group, if theyâre new, she has it set up to get their email address. 2. A low-cost Facebook Ad hack to drive long-tail Pinterest success. 3. The 3-part âContent Stackâ that enables Rachel to reach 60,000 people with her 20,000 strong Facebook group. ⢠A Three line conversation starter. ⢠Followed by a micro reaction meme or photo. ⢠Then something they will share - such as a Tip video - so that they can share, and be the hero. Mentioned In This Episode: Facebook group Grow Your Audience. Digital Marketer Courses Contact & Follow Rachel Miller Visit her Website On Twitter Contact & Follow Roland Frasier On Facebook On Instagram Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Pete Vargas is an author, speaker, and CEO of Advance Your Reach. He helps Entrepreneurs leverage stages and speaking to grow their business. Pete is responsible for booking over 25,000 stages across the world and has a million speakers as clients. Pete is transitioning all of his workshops and their huge live event into Virtual events due to the Pandemic, and heâs not sad about it! If your business relies on Live Events and speaking, you will appreciate Pete's insight and strategies. Or if you find yourself facing a situation where you need to make a colossal pivot to survive this Pandemic, you will be encouraged by his mindset and motivated to do what you need to do. âWe were thinking too small. Sometimes we think too small because of how fast weâre moving.â Pete Vargas Click to find us on Apple Podcasts and other podcast players. Listen For, ⢠Why Pete is thankful for the impact this crisis has had on his business. ⢠The logistics his team are working through to make this a powerful, successful pivot. ⢠A compelling back story that opened Peteâs eyes to the power of public speaking, and subsequently launched Pete to success. âWeâre entrepreneurs. We donât have it perfect, but weâre pivoting.â Pete Vargas How To Provide A â360 Experienceâ. Thereâs a difference between a Live Stream and a 360-degree experience. Pete Vargas discusses ways to stagger tiers of attendees and âgroup themâ in your virtual event, based on what âchapterâ they are on in their business. He shares how to prepare them with, An Intake Form to put the right people in the right groups, so that you can ensure thereâs âmagicâ in the ârooms.â Set people up for Transformation by preparing them with âpre-workâ. The power of sending something physical that they can touch in the mail. Why Peteâs team is building in a Virtual âCheck Inâ with an incentive.
Plus Listen For, Break Out âroomsâ. Gamification. How to break down the timing of your Virtual workshop for optimum engagement and customer satisfaction. And more!
âYou cannot just engage their computer screens. You have to engage all their senses, a 360-degree experienceâ. Pete Vargas Mentioned In This Episode: Get your ticket Contact & Follow Pete Vargas Through His Website On LinkedIn Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Weâre taking a break from the COVID-19 crisis, to bring an important (and very short!) message directly from Roland Frasier, the host of our show and the mentor/investor/entrepreneur that people refer to as âthe smartest guy in the room.â Whether youâre a high flying entrepreneur with a legacy of success or a struggling business owner, you probably need to Hear these words Say these words.
For more from Roland, head over to our https://businesslunchpodcast.com/ (home page) to sign up for more exclusive content, and follow him on https://www.facebook.com/rolandfrasier (Facebook) for tactical, up to the minute strategies. In This Snack-Size Episode, Roland shares a simple but powerful encouragement that will, Change your perspective Increase your gratitude Create a lot of joy for others Change your life.
Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
William Shatner is a Canadian actor, author, producer, director, screenwriter, and singer. In his seven decades of acting, Shatner became a cultural icon for his portrayal of Captain Kirk of the USS Enterprise in the Star Trek franchise. If youâre listening, you probably knew that already. In this heavy time of COVID-19 and lockdowns, we thought it would be a welcome bright spot to interview this legend. In his conversation with Roland Frasier, Shatner shares what he does these days, including his new show The Unexplained as well as what heâs passionate about currently. âWhat Iâm consumed with is that this seems to be a dress rehearsal for the coming of the real event, which is global warming. The world has to get together; it has to involve all of the technology⌠we are all in this togetherâ. William Shatner Listen Today For, A picture of his Quarantined life His take on the Coronavirus Pandemic What he thinks we can do to push back the tide of Global Warming What heâs learning now, and more.
âEvery Individual CountsâŚWe need to spread the word politically, visually, audibly, that this is No Hoax. The Pandemic is not a hoax, and global warming is not a hoax.â William Shatner Click to find us on Apple Podcasts and other podcast players. đ§Â References Mentioned In This Episode https://www.horseshow.org/ (The Horse Show), rescheduled for October. Shatnerâs new show, The Unexplained Contact & Follow William Shatner On Twitter On LinkedIn Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. Mentioned in this episode: Get Roland's Training on Acquiring Businesses! Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
https://business-lunch.captivate.fm/epic (EPIC Training)
Russell Brunson is the Co-founder of ClickFunnels which helps tens of thousands of entrepreneurs get their message out into the marketplace. Heâs built a huge Entrepreneurial following and has written several books, including a new release, âTraffic Secrets.â
Listen today if youâre looking at alternative ways to get traffic to your business (other than Facebook)! To dig in further with Russell, you can get his NEW book here.
Listen Today For, * The importance of really getting a deep understanding of who your dream customer is and where they are âcongregating.â * How Russell shifted the classic âDream 100â approach to a strategy that had a more exponential impact. * His âHook, Story, Offerâ Framework that you need to weave into every step of your sales funnels. * A clue that can fix any funnel that isnât performing.
âThe goal of the story is to increase the perceived value of the thing weâre going to offer them next.â Russell Brunson.
Plus, ⢠How Russell âdigs for hidden treasureâ and his favorite tools for reverse engineering Ad campaigns.
⢠How Brunson reaches out to Influencers and builds a relationship with them for future marketing partnerships.
⢠Russells take on whatâs best - organic or paid traffic?
âI love paid as opposed to organic because you can see instant resultsâŚbut organic (as a long term plan) is the best kind of traffic because itâs freeâ. Russell Brunson.
⢠What Russell is working on now and what challenges heâs taking on.
⢠The affiliate link âafterthoughtâ that now brings in over a million dollars a month.
Click to find us on Apple Podcasts and other podcast players. đ§
References Mentioned In This Episode His new book.
Contact & Follow Russell Brunson On Twitter.
On Linked In.
Contact & Follow Roland On Facebook
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Through his Website
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
Click to find us on Apple Podcasts and other podcast players.
Weâre taking a break from the Coronavirus conversation today, to bring you this empowering episode from Lisa Sasevich. She's the Founder and CEO of The Invisible Closeâ˘, an Inc. 500 company that has helped 15,000 students in more than 134 countries. Roland and Lisa talk about her story, her success, and her passion.
âAnything âHere I am Iâm mission-driven, and oh no! I have to sellâ - Those are my peopleâ. Lisa Sasevich
If youâre an entrepreneur that âhates the sale part,' listen today to the queen of leveraging your talents, products, and services into massive profits (without sounding 'salesy'). Lisa shares about her Speak to Sell strategy, her Meant For More brand, as well as many other GREAT takeaways.
Be sure to hit subscribe to this podcast on ApplePodcasts, and to dig in further with Lisa Sasevich, click here
âYou donât have to take the cards that you are dealt. You can create your lifeâŚâ. Lisa Sasevich
Listen Today For,
⢠How to find the right coach for you. âEven coaches need a coach.â Lisa Sasevich.
⢠How she broke through the limits of one-on-one coaching and went from 80K in sales to 2.2 Million.
⢠Her âSignature talkâ that has done about 40M in sales, and how she finds strategic speaking opportunities.
⢠The âvalue bombâ that saves her an immense amount of time so that she can give herself to her family.
âDonât change your act. Change your audienceâ. Lisa Sasevich.
⢠The smart one-liner that you HAVE to have in the first 10 minutes of your talk, to position your offer and keep trust with your audience.
⢠How (and why you need) to justify the limits you put on your offer and ensure that itâs authentic.
⢠How to make an intangible service feel tangible.
⢠The subtle shift that took Lisa from a 'Business Nirvana' to adrenal fatigue (and what she did about it).
âIf Iâm teaching âInvite pursuit,â but Iâm out there doing backflips pursuing, then somethingâs off, and people can feel it. Weâve become incongruentâ. Lisa Sasevich
How To Discover Your Unique Value and âPick Your Own Brain.â
- Look for the clues
- Take the time to learn how to articulate and bring order to the value that you discover.
- Whatâs easy for you and not easy for others.
âMaking peace with sales has to happen. Itâs chapter 1â. Lisa Sasevich.
Keys To An Irresistible Offer
- Invite Pursuit
- Put a âlimiterâ in place. When you forget to put a limiter in place, it puts you in pursuit, instead of inviting pursuit.
- Add high-value bonuses to your customer that cost you very little to deliver.
Click to find us on Apple Podcasts and other podcast players đ§ and head over to our Podcast website for more from Roland.
Get The Meant For More AudioBook For Free Lisa has a special offer for our listeners. For a limited time, Hay House Publishing is allowing Lisa to give away the AudioBook free when you purchase the physical book.
Click here to enter your order number and get instant access to the audiobook and over $1k of training from Lisa to support your Meant For More journey.
References Mentioned In This Episode Lisa's Programs
The Meant For More Book
Landmark Worldwide
Think and Grow Rich Book.
Contact & Follow Lisa Sasevich
On Twitter.
On Linked In.
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
Click to find us on Apple Podcasts and other podcast players.
In this episode, weâve captured the highlights of a conversation with Perry Belcher to the War Room mastermind in March of 2020. If you want to keep more of the money youâve got and make a little more of it, you need to position your business carefully in these un-precedented times, and this episode is going to help you do just that. Itâs time to step up as a leader, and Perry Belcher has some great insight on how to do that right now.
Perry Belcher is an investor, consultant, and co-founder of Digital Marketer. Perry has worked extensively with The Survival market, which has lept from 20-30% of the audience to 99% of people in light of the Coronavirus crisis. If you want to connect further with Perry Belcher, visit his website here.
âEverybodyâs driving in the fog with one-foot visibility. When they can get just 6 feet, 10 feet visibility, they donât need to see the coast, theyâre going to start coming back aroundâ. Perry Belcher
Roland has been sharing these live Zoom calls with his Mastermind members on his Facebook page. Be sure to follow him there, and if youâre finding this podcast to be helpful, please pass it on to your entrepreneurial friends and thought leaders.
Click to find us on Apple Podcasts and other podcast players. đ§
Listen Today For
1) What People In Survival Mindset Want.
⢠Hold on tightly to what they have.
⢠Stock Up.
⢠Have a Back Up Plan.
Their goal is Self Reliance. So keep that in mind and central in your messaging. If you can help them move toward self-reliance, then you will win them over.
⢠You have to address the elephant in the room so that you DONâT seem insensitive.
2) Risk Mitigation & Audience Building in This Time.
âThis is a really great time to get people into your stratosphere. Itâs a great time for acquisitionâ. Perry Belcher
⢠In trauma, people go to support groups.
⢠They want to be talked through this.
⢠Nothing bonds people together like a crisis.
⢠Your audience needs to hear that everything is going to be okay.
âSo if youâre hiding right now, that will hurt you later.â Perry Belcher.
⢠Consider how you can create community and connection. Try watch parties - and donât dis-regard conference calls for less tech-savvy people.
3) People Desperately Need Strong Leaders Right Now.
âMarketing is a Conveyance of Confidenceâ - Ryan Deiss.
⢠They need to look up to confident people.
⢠Show people youâre not only compassionate, but youâre confident by being generous with your money, not theirs.
⢠People are desperate for community, and if you can give it to them, you will come out way ahead on the other side of this.
âIf you can help people to support their dreams, allay their fears, confirm their suspicions, justify their previous failures, and throw stones at their enemies, they will follow you to the end of the earth. And thereâs no better time to do it than right now.â Perry Belcher
4) Get Active and Get Efficient
⢠You canât be a one-trick pony anymore. You need to develop:
- More modes of selling.
- More traffic lines/channels.
⢠Drill through your tools and cut re-occurring expenses that youâre not using.
âYou better get diversified because nothing is ever as sure as you think it is.â Perry Belcher
5) Use your time, your fear, your hunger to spur you on to do the things youâve been wanting to do.
âItâs fricking âsomedayâ. Use your hunger and the fear, to get your butt off the couch and hustleâ. Perry Belcher.
Click to find us on Apple Podcasts and other podcast players. đ§
Contact & Follow Perry Belcher
On Twitter.
On Linked In.
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
Click to find us on Apple Podcasts and other podcast players.
In this episode, Roland and Brad Blazar talk through what they are seeing with investors right now, and the success companies are having in raising money. They also host a Q&A from a series of live Zoom calls on his Facebook page.
âEveryone is not frozen in fear. We are moving forward. Itâs just that weâre at home. Business is still happening.â Roland Frasier
Click to find us on Apple Podcasts and other podcast players. đ§
Last week we shared an episode with Ty Crandall on raising money through the variety of credit options right now. But where todayâs guest, Brad Blazar, really shines is when it comes to raising money through investors. Brad has raised over 4 Billion dollars, so he has a firm handle on this landscape right now.
âDiversification is key. So many people were so heavily weighted in the stock market, that itâs been a dramatic awakening for millions of people around the worldâ. Brad Blazar.
For the record, this conversation was recorded in mid-March, 2020.
Listen Today For
⢠Are people still investing, and are companies even able to raise money right now?
⢠Where are people investing right now?
⢠The digital tools and platforms that Brad is using to keep business moving logistically.
⢠Brad's 'Dollar Cost Averaging Strategy' for those who are tempted to stockpile their cash.
⢠How Brad is helping people who are afraid and want to get OUT.
âInvesting is like marketing. Marketing isnât something you did, itâs something you do.â Brad Blazar
Plus, Questions From Entrepreneurs Who Are Trying To Raise Money:
⢠How to change your pitch to investors.
⢠A sample âscriptâ and specific approach from Roland.
âYou need to be talking about what the investment DOES as opposed to what the investment is.â Brad Blazar
⢠Tactics for structuring Blind Pool Offerings in this economy, and for this new digital environment.
⢠What to do if youâre raising capital for a fully remote company, and do investors even care?
⢠Whether you need to have pre-committed equity to pursue opportunities.
⢠Opportunity Zones Distressed Securities, and 1031âs.
⢠Thoughts on Multi-Family Syndications, and what to do if you bought too high.
⢠And so much more!
âThis is forcing us to make a pivot. To ask, âwhat is my primary skill?â At the end of the day, the exchange of capital between an entrepreneur and a consumer is really where youâre solving a problem. If we can solve problems, and profit from solving problems, offering the solutions digitally, thereâs a tremendous opportunity.â Brad Blazar
If you're enjoying the podcast, make sure you're subscribed and share this episode with your business leading friends. It will be entrepreneurs that help our world recover!
References Mentioned In This Episode
DocuSign
Contact & Follow Brad Blazar
BradBlazar.com
Contact & Follow Roland
On Facebook
Through his Website
Follow Business Lunch Podcast
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
Click to find us on Apple Podcasts and other podcast players.
We're sharing this bonus episode with real entrepreneurs from around the world, asking todayâs questions. This is the second part of a â5 Minute Hot Seatâ style session. Be sure to listen to part 1 first.
Jay Abraham is America's highest-paid marketing consultant. He worked with Entrepreneur Magazine and multiplied their revenue back when nobody knew what an entrepreneur was. Heâs been through four tough economic cycles and therefore has experience and wisdom to help all kinds of entrepreneurs in this un-precedented time.
Today, Roland and Jay Abraham address some of the most prominent challenges entrepreneurs are facing right now.
Roland has been sharing a series of live Zoom calls with his Mastermind members on his Facebook page. Now would be a smart time to follow him there. For the record, this call/episode was aired on March 23, 2020.
âIf what youâre selling is still sellable, then letâs figure out how to expand your market in a difficult time.â Jay Abraham
For more from Jay Abraham, we had a great sit down Business Lunch episode with Jay last year. You can listen to that here. If you're enjoying the podcast, make sure you're subscribed and share this episode with your business leading friends. It will be entrepreneurs that help our world recover!
âIn adversity and in good times, the quality of your question is going to determine the quality of your resultâ. Jay Abraham.
Click to find us on Apple Podcasts and other podcast players. đ§
Contact & Follow Roland
On Facebook
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Through his Website
Follow Business Lunch Podcast
On Instagram
On Twitter
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
Click to find us on Apple Podcasts and other podcast players.
Roland has been sharing a series of live Zoom calls with his Mastermind members on his Facebook page. Listen today for a â5 Minute Hot Seatâ style session with real entrepreneurs from around the world, asking todayâs questions.
Jay Abraham is America's highest-paid marketing consultant. He worked with Entrepreneur Magazine and multiplied their revenue back when nobody knew what an entrepreneur was. Heâs been through four tough economic cycles and therefore has experience and wisdom to help all kinds of entrepreneurs in this un-precedented time.
Today, Roland and Jay Abraham address some of the most prominent challenges entrepreneurs are facing right now. For the record, this call/episode was aired on March 23, 2020.
âIf what youâre selling is still sellable, then letâs figure out how to expand your market in a difficult time.â Jay Abraham
For more from Jay Abraham, we had a great sit down Business Lunch episode with Jay last year. You can listen to that here. If you're enjoying the podcast, make sure you're subscribed and share this episode with your business leading friends. It will be entrepreneurs that help our world recover!
Listen Today For * The kind of thinking that will prepare you for massive success when we come out on the other side of this crisis. * Strategies to maximize a pre-planned launch when clients are hunkering down, and your competitors are asleep. * How to âown referral sourcesâ by offering help and support to businesses that have the client base to match your target audience. * Ideas to help Restaurant owners and suppliers survive until the market changes. * Why this is the time for strategic alliances, joint ventures, and approaching companies (and people) that generally wouldnât be open to your ideas.
⌠And more! Subscribe today so that you donât miss part 2 of this episode.
âIn adversity and in good times, the quality of your question is going to determine the quality of your resultâ. Jay Abraham.
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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Get All the Cash You Need to Survive & Thrive the Coronavirus Economy Click to find us on Apple Podcasts and other podcast players.
Roland has been sharing a series of live Zoom calls on his Facebook page. Weâve been sharing some of this super helpful content on the podcast. Today, Roland and Ty Crandall talk about leveraging SBA loans, availability, and strategy to access crisis funding, how to grow and maximize your business credit, and so much more! For the record, this call/episode was aired on March 21st, 2020.
âItâs really going to be critical to get in front of it⌠People who are acting decisively and moving quickly will be in the best position.â Roland Frasier
Ty Crandall is a Business credit expert who helps entrepreneurs get capital by improving 'fundability,' building business credit, and access loans and credit lines.
âI feel like a weatherman in a hurricane. Iâve spent the last 12 years preparing for this moment. I had a mortgage company in 2008 when everything went down - wrong place wrong time. But I realize that thereafter that there was a lot of financing that I could have gotâ. Ty Crandall.
If you're enjoying the podcast, make sure you're subscribed and share this episode with your business leading friends. It will be entrepreneurs that help our world recover!
Listen Today For ⢠Q & A from real entrepreneurs asking todayâs questions
⢠Expert Advice for different kinds of companies, including service-based companies, hotels, restaurants, and Veteran small businesses.
⢠An overview of the SBA Disaster relief loans.
⢠Alternative Lenders that actually makeup 90% of loans.
⢠The Three âCâs that determine your âfundabilityâ: Cash Flow, Credit, and Collateral. Whatâs your strong point? Have all three? Listen to Tyâs advice on the best route to pursue.
⢠The relationship between your credit, cash flow, and the term length of your loan.
⢠A caution on applying for credit cards on your own.
⢠Why you are better off applying for credit from multiple sources as opposed to one.
⢠So much more!
âThereâs tremendous opportunity right now to get capital for your business, not only for immediate cash needs but also for going forward. There are 50 billion dollars in SBA money thatâs come online, and all kinds of other stuffâ. Roland Frasier
Click to find us on Apple Podcasts and other podcast players. đ§
References Mentioned In This Episode Ty's company, CreditSuite.com
Loans for Vets
Clean up your LexisNexis.com Report.
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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Roland has been doing a series of live zoom calls on his Facebook page this past week. We shared his strategy for surviving in business over the next season in the last episode, so be sure to listen back to that.
But today we're sharing what Roland describes is 'one of the most important calls he's been on.' Roland talks with John Assaraf, one of the leading mindset and behavior experts in the world. He dives into getting your head right amid this growing pandemic AND how to approach your employees and clients during this time.
For the record, this call/episode was aired on March 21st, 2020.
If you're enjoying the podcast, make sure you're subscribed and share this episode with your business leading friends. It will be entrepreneurs that help our world recover!
Listen Today For 1. How The Brain Processes Threats Like Covid-19. ⢠Why are some people on the beach in Florida, while others are panic buying?
⢠What is media consumption doing to our brains right now?
⢠How does the brain react when it believes there's a threat?
"Most people, if they're not trained or skilled in seeing threat and knowing what to do with it, they're going to react automaticallyâŚhave doubt, which breeds uncertainty, which triggers their fear center, which triggers people to react to their highest level of training." John Assaraf
- What The Trained Investor or Individual Will Do Instead ⢠Understand that you need to research the research.
⢠Listen to 'the Frankenstein side' of the brain, but understand and observe it, and then be sure to listen to the 'Einstein side' of the mind too.
⢠Get all the 'What if's' out of your head and do this with your team also.
⢠Come up with calm counter-strategies to the threat and make a plan.
"The trained investor, entrepreneur, individual will be able to observe and know either what to do or whom to ask. Because they've 'been here before, they can respond intelligently and rationally. "John Assaraf
- How To 'Pace' a Client or Employee That's In Fear and Panic "We think about what we feel, and we feel what we think about." John Assaraf
⢠An approach that will establish calm and bring people 'off the ledge'.
- And More! We've edited down included some valuable answers to questions that were raised by War Room Members in the live Zoom call.
Click to find us on Apple Podcasts and other podcast players. đ§
References Mentioned In This Episode
Never Split The Difference Book
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Why this is NOT the time to panic⌠Business is still OPEN. Ever curious what itâs like to be a part of the War Room Mastermind? Here's a look behind the curtain during our recent strategy call. Roland Frasier details how to change your finances, ops, people, and marketing right now so that you have the cash to get you through whatever happens. If you want to position yourself to ride the post-quarantine success wave, listen in.
Tune in if you are nervous about your business and the economy. Will you freeze, fumble, or be able to fight, focus, and adapt?
âDo not freeze. This is not the time to freeze. This is the time to double down.â Roland Frasier
We are sharing this episode on March 23, 2020, amidst the Covid 19 pandemic. But there's no panicking here. Instead, Roland shares SOUND strategies and counsel from experience (and from history).
If youâre enjoying the podcast, make sure youâre subscribed and share this episode with your business leading friends. It will be entrepreneurs that help our world recover!
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Four Things You Can Do Right Now To Help You With Your Finances 1) Maximize your credit - listen for this ex-bankruptcy lawyersâ advice on getting the cash you need to push through this time.
2) How to cut what you need to cut, and make the hard decisions so that you have room to breathe. âThereâs so much fat in so many businesses.â Perry Belcher
3) Integrate bartering and trade into your ecosystem.
4) Accelerate your cash collection by reaching out with discounts for early pre-pays.
What To Do Over The Next 90 Days With Your People ⢠For your Team: Why (and how) you MUST talk to them.
âItâs really important to communicate with your teamâŚEven if youâre scared, you still need to lead. You are leadersâŚâ Roland Frasier.
⢠For your customers: Exactly how to handle it when clients and customers are freaking out.
âGet ahead of the cancelâ - Roland Frasier.
⢠With Your Suppliers: Talk to them about deferring payments, OR, buy at a discount! If you can pre-pay (at a discount), do that. People are open to it.
⢠With Your Lenders: Itâs just plain smart to restructure your loans and debts right now (everyone is open to it!), and rates are low.
Operations! What To Do Right Now ⢠Hold on to your personnel.
âPlease donât let go of good people. Those people are having a harder time than you are.â Roland Frasier
⢠If youâre having a downturn, now is the time to cut the chord and do the tech deployments and migrations that youâve been knowing you wanted to do anyway.
⢠Use Company Time Well! If you have a downturn, consider working on SOPâs, the employee training you've wanted to do, and it's also a great time to work on automation.
"Last But Not Least, BUY! Buy media assets, buy blogs, buy web sites, amazon accounts - anything that is going to help you get what you need for your business. This is the time because those that are not going to survive are giving it away for next to nothingâ. Roland Frasier
How To Approach Marketing Over The Next 90 Days ⢠Why you need to âLean Inâ, double down and increase your ad spend.
⢠Learn from Kelloggs in the Great Depression, Volkswagen in the Oil Crisis in the â70s, Taco Bell and Pizza Hut in the 90âs, and Amazon in the Great Recession (2008).
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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We have a timely special episode for you today, a 'simulcast' bonus edition thanks to Joe Polish and team. Roland Frasier sat with Joe and Dean Jackson to talk about adaptability and the moment we all are finding ourselves in with this global pandemic. If you want to learn how smart business owners and live event hosts are moving decisively to support their clients, preserve their team, and protect their bottom line, you need to listen in.
Everything is changing so quickly, so for the record, this conversation happened on March 15th, 2020.
"Entrepreneurial solutions are what's going to help the economy and crisis." â Joe Polish
Listen For, ⢠How they're already making shifts within their own businesses to prepare for what's to come.
⢠How Roland handled the postponement of Traffic and Conversion Summit and the three critical questions he asked himself first.
⢠How to think strategically and rationally about your business in times of "turnaround" to maximize efficiency and strengthen your business.
⢠The MINDSET that will get us out of an economic crisis.
⢠Why cash flow, operations, and marketing shifts need to be assessed ASAP.
⢠What Joe communicated in his latest TEAM HUDDLE in response to the times.
⢠How to deliver the deliverable no matter what.
⢠How your product determines your behavior, whether it's Essentials, indulgences, or 'deferrables.'
⢠How to WIN with calm and focused intention.
⢠A lesson from a boxer about getting punched in the face.
"Context is more important than content right now." â Joe Polish
If you're enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that!
Contact & Follow Roland On Facebook
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Through his Website
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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Roland talks in this episode with Engagement maven, international speaker, and influencer/marketer, Yifat Cohen. She talks in this episode about how she is 'anti-social media,' insisting that impressions, likes, and shares don't pay rent. "But conversions, shares, and interactions that move people to fall in love with your business do." So if you're curious about her strategies and how she's getting 73% conversion rates, this episode is for you.
Yifat specializes in community building, 'gamifying' live engagements, and cultivating brand evangelists. To dig in further with Yifat, visit her website or her company Viral Connectivity site here.
If you're enjoying the Business Lunch with Roland Frasier, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that!
"Since the beginning of the Internet, we are broadcasting⌠but there's no connection happening between people⌠when people start doing social media they look at content and create all this stuff. But if you don't have an audience or only a small audience, then who's watching". Yifat Cohen
Listen For * Why the classic internet marketing model is falling short and leaving people feeling worse about themselves. * Why face to face, real-time engagement is the answer. * How to go LIVE across different platforms simultaneously. * How to leverage someone else's audience, to build your own assets (not someone else's platform). * The software and platforms Cohan uses. * How to create content for a whole month from one conversation. * How she 'grabs' people from other platforms and gets them to her streaming site.
"Nobody believes what's happening online anymore. Right? That's why we need 32 touch-points to make a small sale. But to make big sales, and make trust and loyalty, you need to have face to face interactions." Yifat Cohen
Yifat's Four Steps if you're starting out with no audience: 1. Don't worry about the content. 2. Search for your topics and hashtags, find out who's talking about your topic, and go there. 3. Spend 2-4 weeks engaging there, answering questions and solving people's problems. 4. From there you will attract people to your profiles.
Plus, her top advice:
- Don't 'build your home on rented properties'.
- Own your audience.
- Connections and relationships last, they move and can go where you go.
"Information is not the problem. People are still sick, still broke, still depressed. So what's missing? What's missing is⌠relationship." Yifat Cohen.
Tools & Resources Discussed In This Episode For streaming, combine https://streamyard.com/ and https://restream.io/.
Check out Yifat's show, here.
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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Why You Need To Stop Doing Comfort Work. In this short episode, Roland unpacks a timeless leadership principle. If youâre a founder, CEO, entrepreneur, or manager, you definitely need to listen in for ways to eliminate work that doesnât get you to where you want to go!
If youâve been listening for any length of time, youâll understand that Roland Frasier knows what heâs talking about and is speaking from a depth of experience and research. Read more about our host Roland here and to dig in further, sign up on our home page for exclusive content from Roland to your inbox. If youâre enjoying the podcast, make sure youâre subscribed and consider leaving us a review on Apple Podcasts.
âThe greatest growth comes from when we are operating OUTSIDE our comfort zone. Thatâs when the most significant change occurs, and usually, it is anything BUT comfortable!â Roland Frasier
Listen Today For, * Rolandâs story that illustrates this timeless leadership principle. * Why the most meaningful activities in your business are NOT comfortable to do. They donât have a definite stopping point or feel good; they're never truly 'completed.' * What to do when you find yourself âSizing the Rounder.â * Why comfort work is so seductive. * Why comfort work wonât get you where you want/need to go. * The Tasks you should be focusing on instead, for example,
1) Setting strategy for your business
2) Creating and improving your customer experience,
3) Adjusting your product or service line to take advantage of industry trends and better serve your customers
4) Usually, things that donât have any stopping point because they are processes, not tasks.
âI see the top people in our businesses doing âcomfort workâ all the time. One of our CFOs is balancing the checkbook; instead of creating the business models and complex budgets that we need to run the business better, predict revenue, and allocate capital and resources. A sales manager is reorganizing the files on her computer, instead of reviewing the recorded call logs from the most successful and least successful rep calls over the past week to determine whatâs working and not working, so that she can adjust and improve our sales scripts. And, I even see it in a business partner, who feels good because she just built the landing pages for a new offer that we are launching in one of our business units, instead of taking the time to expand our build team capacity to meet the increased demands of our expanding business.
Oh, and just in case you think that yours truly is immune to this kind of thing, let me tell you that I most definitely am not.â Roland Frasier.
Also, Listen For * The danger of believing that you are indispensable to your business. * Why you DONâT want to be indispensable to your business.
âEVERYTHING can be delegated. Donât forget that you are C-suite management now. Youâre a founder, owner, CEO, and the one thing that you should definitely NOT be doing isâŚSizing the rounder.â Roland Frasier
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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âThe challenge with comfort work is that itâs, wellâŚcomforting. Itâs seductive because itâs easy and it feels good. It feels great. But you are accomplishing nothing.â Roland Frasier
Today Roland digs into conversation with Ron Lynch, a strategic consultant and Founder of Big Baby Agency and Bonfire Enterprises. Ron has $4 Billion in attributable Direct Response revenue. He can sell! But he also has a great story and some clear takeaways for entrepreneurs.
If you're enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! But also listen in for an exciting opportunity happening later this month at Traffic and Conversion Summit!
Listen Today For,
- The one thing he'd love entrepreneurs and marketers to know.
"The people who can solve a real problem in the world with empathy and creativity are the ones that really succeed, and they're fulfilled while they're succeeding." Ron Lynch
⢠His thoughts on fame and money and the difference between recognition and fame.
⢠How he got noticed in Hollywood and got his start writing infomercials.
"If you do the work first⌠I'm a believer in the law of Traction, rather than the law of Attraction". Ron Lynch
- The pattern for short-form media that blew up everything he worked on, including the GoPro camera.
- The extremely efficient hack he used to get Super Bowl time for less
Questions To Assess Your Product
- Whatâs a significant problem that your product fixes.
- Is it a Fad or an Innovation?
- Does it have a protective I.P.?
- Can it get better with future Iterations?
"Once you get the market place, you can get future iteration."Ron Lynch
Plus, Listen for
⢠A Case study on how Ron sells a product even when it's not innovative.
"If I can tie the product to your identity or your character, I know that I can sell it." Ron Lynch
⢠How to find your customers and work out who they are, using Facebook Ads as your primary research tool.
"I like to push harder on what I know and let the unknowns reveal themself." Ron Lynch
⢠How much you need to budget for Media buying to move into Radio and T.V. and why.
⢠Why he always goes to the Lawyer and never goes to Agents when he wants to work with a celebrity.
⢠A Case study: Working with Rob Lowe.
⢠Structuring Equity deals with the Stars.
Reach out to Ron here if you are collaborative, funded, and you truly have an innovation (email on the show) you want him to help you sell!
A Once In A Lifetime Opportunity
Roland invites you to mingle with the elite of the Traffic & Conversion Summit, including Marcus Lemonis, Arnold Schwarzenegger, Chip Wilson, and many more! This premier event is your chance to hang out, chat, ask questions, take a few photos with legendary business owners, celebrities, marketing legends, and the T&C founders. This is an exclusive, two-part event limited to 50 people.
Plus, get a one-on-one consult with the legendary Jay Abraham, the highest paid marketing consultant in the world! Jay has offered to provide one-on-one time with each attendee during the event! Jay has spent his entire career solving complex problems and fixing underperforming businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries worldwide. He has studied and solved almost every kind of business question, challenge, and opportunity. Get the chance to have Jay dig into your business and help you take it to the next level!
To find out a little more and apply to see if you're a fit for this group, visit TandCVIP.com
Contact & Follow Roland
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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Who are you spending time with these days? No matter who you are, there are those that have done it bigger, better, and faster than you have. Have you ever noticed that world changers hang out with other world changers?
"Success leaves clues. If you surround yourself with people who've not already created and executed the models for success that you need to accomplish your goals, it will be 100 times harder for you to succeed". Tony Robbins
You listen to Business Lunch podcast for 'a seat at the table' with insanely successful entrepreneurs who share their stories, mindset & strategies. In this short episode, Roland explains the benefits of raising your 'level' of connections and offers a shortcut that you won't want to decline.
Listen For,
- The critical question Roland asks himself every year.
- The need for connection with mentors and peers that are more successful than you are.
- The necessary mindset that will ensure you're never a 'hanger-on' when you gain proximity to the 'big boys and girls.'
- The inspiring stories of an elite group of entrepreneurs.
"In my career, I've found the largest leaps in my network AND my net worth have been through paying for access to the people I want to think like, to be like, to work with. I can attribute tens of millions of dollars to these connections. The first step is the proximity." Roland Frasier
A Once In A Lifetime Opportunity
Roland invites you to mingle with the elite of the Traffic & Conversion Summit, including Marcus Lemonis, Arnold Schwarzenegger, Chip Wilson, and many more! This premier event is your chance to hang out, chat, ask questions, take a few photos with legendary business owners, celebrities, marketing legends, and the T&C founders. This is an exclusive, two-part event limited to 50 people.
Plus, get a one-on-one consult with the legendary Jay Abraham, the highest paid marketing consultant in the world! Jay has offered to provide one-on-one time with each attendee during the event! Jay has spent his entire career solving complex problems and fixing underperforming businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries worldwide. He has studied and solved almost every kind of business question, challenge, and opportunity. Get the chance to have Jay dig into your business and help you take it to the next level!
To find out a little more and apply to see if you're a fit for this group, visit TandCVIP.com
Contact & Follow Roland
On Facebook
On Instagram
Through his Website
Follow Business Lunch Podcast
On Twitter
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
Click to find us on Apple Podcasts and other podcast players.
Today, Roland sits down with 9-figure entrepreneur Josh Snow, Founder, and CEO of SNOW Teeth Whitening and David, two 9-figure revenue-earning brands. Last year, over 100 million people interacted with websites and brands owned by his companies.
If you're an Entrepreneur or Marketer, Josh has some great insights you will want to hear today. He breaks down how he goes about working with influencers, and his steps and takeaways for moving into the global market. Check out his company here and connect with him on Instagram.
"Focus on building a great product, a great team, focus on your margin, focus on your revenue growth, focus on those things, and in the meantime, make your customers become influencers." Josh Snow.
Before you read on, Roland Frasier invites to the Premiere Event of Traffic & Conversions Summit 2020. This is your chance to mingle with the Marcus Lemonis, Arnold Schwarzenegger, Chip Wilson, and many more! Hang out, chat, ask questions, and get a great photo with these (and other) legendary business owners, celebrities, marketing legends, and the T&C founders. Included in the package is a one-on-one consult with the legendary Jay Abraham. The highest-paid marketing consultant in the world has offered to provide one-on-one time with each attendee during this V.I.P. event. So act quickly, find out more at tandcvip.com, and claim your spot in this once in a lifetime opportunity.
Listen Today for,
- How (and why) Josh Snow created his hugely successful teeth-whitening product.
- The inspiration and cues he took for designing his invention as a high-end product.
- Why he 'bootstrapped' his company (when he didn't need to).
- How to avoid over-extending your product selection.
- Snowâs take on customer service and product guarantees.
- What Josh has learned in taking his product worldwide.
- Fascinating differentials in various global markets, and what Snow's team changed to meet those demands and capitalize on the different opportunities.
"It has to be authentic, (people are asking) 'What's the story here? Or is it a facade?' A facade might be able to last for a while if you slam it down people's throat, but after a while, customers are smart enough to catch on." Josh Snow.
Plus, Listen For Snow's Step-by-Step Influencer Marketing Strategy
- How to scale up from small bloggers and micro-influencers to the Kardashians.
- Why Josh favors YouTube over Instagram for Influencer marketing AND paid Ads.
- The long term approach he uses to put together celebrity deals. He looks at,
1) Licensing
2) Royalties
3) Minimum cash payments and upfront cash payments
4) How to compliment their brand
5) How to build royalties for their kids
6) What the launch is going to look like.
⢠Why it's important to understand that a celebrity won't 'make' your business, it's brand awareness.
"How do you measure (influencer/marketer) affinity? Comments". Josh Snow.
Click to find us on Apple Podcasts and other podcast players. đ§
If youâre enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that!
References Mentioned In This Episode
BookingAgentInfo.com
Contact & Follow Roland
On Facebook
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
Click to find us on Apple Podcasts and other podcast players.
If thereâs a company in your industry thatâs the 500-pound gorilla, would it make sense to model what they do? Consider companies like Agora and Amazon. Would it be reasonable to assume that if you did what theyâre doing, that youâd eventually end up with the same success?
This episode is part two of a mini-series - listen if youâre looking to take the fast track to grow your business. Roland has extraordinary insight from a wealth of experience. Today he breaks down three more of these five strategies to increase your chance of success.
Five Incumbency Advantage Strategies
Strategy #1, Go Negative (Listen to episode 135 here).
Strategy #2, Hire The Best (Listen here).
Strategy #3, Use Trust Agents
âBig names definitively sell. Influencers are all the rage because they have audiences that look to them as aspirational figures to copy, or as trusted guides to recommend products and services.â Roland Frasier
Listen today for what to do if you donât have the budget to gain top branded personalities:
- Start with your dream endorsement in mind and then work your way back with people and organizations that you can afford.
- Use Micro-influencers and work your way âup.â
- Find an access point such as someone who knows them, or their preferred charitable cause.
- Send them a complementary product.
- Check out the Cameo App.
- The key is, to focus a portion of your budget and efforts on âTrust agents.â
Strategy #4, Operate In High-Profit High Demand Niches.
Listen For,
- How Roland helped a well known public-figure scale into related markets by adding a high ticket product into their value chain.
- Why you need to take a look at your value chain and create bundles, higher-priced products, continuity products, and affiliate offerings.
- How to Increase your ARP (Acceptable Recoupment Period) and LCV (lifetime customer value) to increase your Customer Acquisition costs, and therefore get more customers.
âYou have to develop, create an affiliate relationship with, or acquire higher priced high margin products or services, to be able to sell them to your list after they make their initial purchase. This allows you to âgo negativeâ on the acquisition, yet still make a profit within your ARPs (Acceptable Recoupment Period)â. Roland Frasier
Strategy #5, Be Risk Tolerant.
Many gurus could be out of business in just one Regulatory battle. It's not for everyone, and that's okay. If youâre not comfortable with this kind of risk, stay away from offers in Health, Finance, Making Money, and Weight Loss.
If youâre going to play in high margin high-risk industries, you need to,
⢠Have a strong stomach and excellent legal compliance.
⢠Plan a war chest fund.
Summary
Take the best from the 500lb gorilla in your industry, but understand that it doesnât mean itâs easily duplicatable. Recognize the incumbency advantages, and use these five actionable strategies to boost your business.
Opportunity To Work With Roland
If youâre interested in working with Roland on your business, listen for his invitation to the upcoming Intensive on March 16-17. Nobody teaches what Roland is teaching at this workshop (Leverage, Exit, Grow, & Scale)! Itâs a small, limited group â so act quickly.
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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Today, Roland sits down with sought after Digital marketing strategist John Lincoln. Heâs an entrepreneur, author, industry speaker, and CEO of Ignite Visibility, a 3x Inc 5000 company managing 100 million in Ads a year. If youâre an Entrepreneur or Digital Marketer, thereâs A LOT to be learned in this conversation with Roland and John. To dig in further with John, visit his website here.
If youâre enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! If you want more input from our host Roland Fraiser, head over to our home page to sign up for more exclusive content, and there may still be room in his next LEGS intensive. Find out more here!
Listen Today To Get Up To Speed On The Latest In Digital Marketing ⢠John's Publishing Formula for reliable results.
⢠His tips and tools for Creating Content (and why he hires professional copywriters and copy editors for all of his content).
⢠Is Siri a serious contender? How vital is Voice search? Find out what he thinks and what his company is doing to prepare.
âVoice searches are three times more likely to be local, and projected to be 50% of all searches next yearâ. John Lincoln
⢠Johnâs thoughts on SEO in the current digital marketing eco-system.
⢠Why his team is âhot on Push Notificationsâ and his preferred tools.
⢠When to consider Whatâs App as an important channel.
⢠Whether thereâs a marketing opportunity in text messaging. Would you dare?
⢠His tips for GDPR and the new California laws and ADA compliance (more here).
âI love the idea of building and sculpting an audience over time⌠Having a reliable place that I can go to at any timeâŚto bring in businessâ. John Lincoln
Johnâs Biggest Challenges & His Takeaways For Entrepreneurs * The priceless advantage of a great business partner. * One of the biggest reasons agencies disappear. * The value of building a thorough business model BEFORE you launch. * Johnâs insights on hiring RIGHT and why he doesnât 'hire on skillsâ. * The compass he uses to manage his time. * How he has (and always will) manage cash flow.
âIf you align your passion with your business, itâs super fun. Donât do business because youâre going to make some money. Make sure youâre going to really enjoy itâ. John Lincoln
Click to find us on Apple Podcasts and other podcast players. đ§
References and Resources Mentioned In This Episode The Forecaster Method Book
John's Ignite Visibility YouTube Channel
GDPR
Buzz Sumo
Opportunity To Work With Roland On Your Business If youâre interested in working closely with Roland, there may be time for you to join his upcoming Intensive on March 16-17. Nobody teaches what Roland is teaching at this workshop (Leverage, Exit, Grow, & Scale)! Itâs a small, limited group â so act quickly.
Contact & Follow Roland On Facebook
On Instagram
Through his Website
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On Twitter
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
Click to find us on Apple Podcasts and other podcast players.
If thereâs a company in your industry thatâs the 500-pound gorilla, would it make sense to model what they do? Consider companies like Agora and Amazon. Would it be reasonable to assume that if you did what theyâre doing, that youâd eventually end up with the same success?
In this episode, Roland explores this question and breaks down Five strategies that you can apply to your business to increase your chance of success.
If you want to dig in further with Roland, head over to our home page and sign up for exclusive content from Roland. If youâre interested in working with Roland on your business, listen to the end of the episode for his invitation to his upcoming Intensive on March 16-17. Nobody teaches what Roland is teaching at this workshop (Leverage, Exit, Grow, & Scale)! Itâs a small, limited group â so act quickly.
Five Incumbency Advantage Strategies - Listen today for the first two strategies, and subscribe now on Apple Podcasts to make sure you catch the other three next week.
Strategy #1, Go Negative.
Agora is comfortable going negative on Ad Spend for up to six months. Itâs a luxury of scale. To afford to go negative on front offers, you have to have a back end offer and ascension path that enables you to make up for the initial loss, AND earn an acceptable profit over a specific period.
âThe more you can afford to go negative on Acquisition, the bigger the moat you can build between yourself and your competitors.â Roland Frasier
How do you get there?
- Start with an offer that works to paid media, initially to a niche, and prove that you have a product and an offer that works.
- Then, begin expanding the audience and channels in which you make that offer.
- Keep in mind conversion rates, Return On Ad Spend (ROAS), and Average Order Value (AOV) will not be as high as you expand out into less fervent niche markets. Customer Acquisition Costs (CAC) will also increase.
- HOWEVER, as you watch these Key Performance Indicators (KPIâs) and run your conversion rate split tests, youâll be able to evolve your funnel. The goal is that Lifetime Customer Value (LCV) and Acceptable Recoupment Period Sales (ARPS) would fall into an Acceptable Acquisition Cost period (AAC).
- Knowing these analytics and numbers is critical. If you donât have someone that has set up these analytics for you, thatâs something you really need to do.
Limiting Beliefs
Frequently, smart and savvy entrepreneurs will fall prey to one of two primary limiting beliefs.
1, The business owner believes that they canât spend more than a certain dollar amount per month on any one channel, e.g., Facebook.
Or,
2, They believe that every Ad spend has to be recouped, possibly with some profit, on the first sale, instantly.
Have you fallen into either of these categories?
To overcome the first limiting belief, if you already have a business thatâs profitable on your current Ad spend, why not increase your spending until your numbers tell you that your marginal revenue or profit doesnât exceed Customer Acquisition Costs?
To overcome the second limiting belief, be willing to create a value chain that permits you to go negative on your spend initially, and then earn that back, plus a profit, on the back end in some acceptable time period.
Letâs break that down: Expand your product line to offer an ascension path that eventually allows your Customer Acquisition Costs (CACâs) to equal your Acceptable Recoupment Period Sales (ARPS), AND your target Lifetime Customer Value (LCV), to balance out any negative Return on Ad Spend (ROAS).
âThe key is you have to get creative and find complementary business offerings and partners to extend the value chain... Youâre only limited by your own creativity and imaginationâ. Roland Frasier
Incumbency Advantage Strategy #2, Hire The Best.
Agora attracts the best Copywriters and pays them accordingly. They didnât start with the very best team, they started with one writer, and then built up. The key is finding the best talent you can afford right now. Once you start making money, use that to hire better and better talent, and pay them accordingly.
âAlways be investing in the best team you can afford.â Roland Frasier
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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Thank you for joining us for this BONUS episode, where we go behind the scenes with Roland for some great wine recommendations!
Hear from,
1) Ryan Deiss, CEO of Digital Marketer.
Ryan introduced and popularized many of the digital selling strategies that modern companies now take for granted.
For more from Ryan, listen to his episode with Roland here.
2) Tucker Max, is a renowned author, influencer and entrepreneur and the founder of the hugely successful Scribe Media.
For more from Tucker, listen to his full episode with Roland here.
3) Frank Kern, the World-renowned and sought-after Direct Response internet marketing consultant, and copywriter.
For more from Frank, listen to his full episode with Roland here.
Click to find us on Apple Podcasts and other podcast players đ§
Contact & Follow Roland
On Facebook
On Instagram
Through his Website
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On Instagram
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
Click to find us on Apple Podcasts and other podcast players.
Michael Michalowicz is an American author and entrepreneur, and you may recognize him from the reality television program âBailout.â By the time Michael was 35, he had built two multi-million dollar businesses in the tech space. Confident that he had the formula to success, he became a small business angel investor⌠and proceeded to lose his entire fortune. This was the beginning of his success as an author.
âI always asked myself, if I had all the money in the world, what would I do? But when I had nothing, I asked myself, What is the vocation that I want to do that provides for my family?⌠and when the vocation and the dream are the same, to me, thatâs a calling. So thatâs why I went on to be an authorâ. Michael Michalowicz
If youâre an author in the entrepreneurial space, this will be a priceless episode for you. If youâre an entrepreneur at all, thereâs A LOT to be learned in this conversation with Roland and Michael. To dig in further with Michael, order his books or check out his podcast, visit his website here.
Listen Today For,
- Why your lack of money, industry knowledge or network might be your key to success.
- Rolandâs âTop Line Scrapeâ and Michaelsâ Profit First Philosophy.
- Michaelâs long term approach to building wealth with a licensing strategy.
- The importance of identifying what you are known for and what you intend to be known for. What do you want to be world-famous for?
- What is the one activity that is most likely to make that customer promise a reality?
- The 4 âDâsâ: Doing Work, Deciding About Work, Delegating and Designing - and the 5th âDâ thatâs not in his book.
- How building in distraction and down-time is essential for you and your business to re-charge.
- The problem with comparing yourself and cloning yourself on big âMedia darling entrepreneurs.â
âThey are not the common entrepreneur⌠yet we consume it as if thatâs the bar for what entrepreneurial success is⌠We should not aspire to clone them... To not reward yourself for your accomplishments is a shame. If youâve brought money to our economy - Thank you!â. Michael Michalowicz
Five Keys To Make Money As An Author,
Listen to Michaelâs Story for more on these 5 Insights for Writers:
- What to do if you canât get a Publishing Deal
- The role of Speaking and Lecturing in promoting your books.
- Donât assume that because youâve had one âsuccess', that everyone will love your followup book. You will be a âOne Hit Wonder.â
- Always have a back end offering with every book.
- The difference between an author and a writer: Marketing
âMany authors write a book, but then donât market it. Then youâre not an author. Youâre a writer. An author is someone who really becomes a proponent for marketing your book perpetually.â Michael Michalowicz
Thank you for listening in today.Sign up for exclusive content from our host Roland Frasier, over on our home page. You can also follow Roland on Facebook, where his profile is always full of content and conversation.
Opportunity To Work With Roland On Your Business
If youâre interested in working closely with Roland, there may be time for you to join his upcoming Intensive on March 16-17. Nobody teaches what Roland is teaching at this workshop (Leverage, Exit, Grow, & Scale)! Itâs a small, limited group â so act quickly.
Click to find us on Apple Podcasts and other podcast players. đ§
Books Mentioned In This Episode
The book he recommends you read first, Fix This Next
Clockwork, Surge, The Pumpkin Plan, Profit First Revised & Expanded, The Toilet Paper Entrepreneur
Contact & Follow Michael
Through his Website
Contact & Follow Roland
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Through his Website
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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If you want to protect your business with the vitality of a âDay Oneâ mentality, Roland unpacks Jeff Bezosâs approach and tactics in this two-part series. Make sure you listen to episode 131 first.
Before we get stuck in, if youâre interested in actually working closer with Roland, listen to the end of the episode for his invitation to his upcoming Intensive on March 16-17. Nobody teaches what Roland is teaching at this workshop (Leverage, Exit, Grow, & Scale)! Itâs a small, limited group - so act quickly.
A Recap From Part One âYou must always be aware that someone else is standing in the wings to out-serve, out-innovate, and out-invent your business into oblivion.â Mark Cuban.
Over the years, Bezos has done a pretty amazing job of leading with and instilling a âDay Oneâ strategy at Amazon. Here's why Roland agrees that this strategy is critical:
âDay 2 is stasis. Followed by irrelevance, followed by an excruciating painful decline, followed by death⌠an established company might harvest Day 2 for decades, but the final result would still comeâ. Jeff Bezos
- Businesses forget the enthusiasm and stagnate on Innovation.
- They focus on policies, processes, and systems to create SOPs.
- Or, they focus on producing the product or providing the service they first offered.
- They are ignorant of (or forget) how consumer needs and preferences have changed and are changing.
- The Enthusiasm of âDay Oneâ is forgotten.
Bezos offers a âstarter packâ of 4 specific tactics for Day One Defense (and Roland added one of his own)âŚ
Tactic #1, Customer Obsession (Listen back to Part One)
Tactic #2, View Your Proxys Skeptically! (Listen back to Part One)
Day One Mentality Defense Tactic #3: The Eager Adoption of External Trends
If you follow Roland, then you know that he talks about this often (listen to episode 125). As it turns out, itâs clear that Jeff Bezos is on the exact same wavelength.
âThe outside world can push you into day two if you wonât or canât embrace powerful trends quickly. If you fight them, youâre probably fighting the future. Embrace them, and you have a tailwindâ. Jeff Bezos.
What is Bezos betting on right now? He sites Machine learning in AI. You donât need a staff of Ph.D.âs or a huge investment in equipment to tap into machine learning trends. Through Amazon Web Services, consider looking into LEX, POLY, and Amazon Rekognition.
âMachine Learning AI is here. Ignore them at your peril. Your competitors are not going to be ignoring themâ. Roland Frasier.
Day One Mentality Defense Tactic #4: High-Velocity Decision Making âOne of the most important factors in business success is the ability to act quickly. Make quality decisions and implement them quicklyâ. Roland Frasier
How do you do this without making half-informed decisions?
- Reversibility
If a decision is easily reversible, go forward with much less analysis, if it feels right.
- 70% Rule
Bezos follows the same process as Former United States National Security Advisor Colin Powell: The best time to make a decision is when you have 70% of the information you wish you had. If you wait until you have 90% of the information, youâre going to be too slow. If you make a decision on 40% of the information, youâre going to be wrong or too slow.
- Disagree and commit.
Donât just disagree with your team and override their opinions when they want to make a decision that you donât like. Instead, disagree, but trust the people that you hired to make those decisions, and let them know that though you disagree, youâre committed to supporting it and following through. If you donât, you will get bogged down with politics and pros and cons that will ultimately rob your company of its ability to move fast (and then you become a Day 2 company, very fast).
4 Repair mis-alignments.
Be sure that there is alignment among your various teams and ensure that their objectives and views are all working toward the same desired outcomes.
Day One Mentality Defense Tactic #5: Patience To Play The Long Game Roland recently did a mini-series on âThe Long and the Short of it.â This excellent series is worth going back and listening to.
Wallstreet was impatient with Jeff Bezos, but itâs clear that it was worth the wait! Some things can only be realized over time.
âYou will rarely succeed at business if you only focus on the short term quick win. Business is a game to be played with an eye to the long termâ. Roland Frasier
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
Click to find us on Apple Podcasts and other podcast players.
Ex-Investment Banker and film-maker Jeff Hays https://www.jeffhaysfilms.com/about/ makes movies that make movements. But what Roland and Jeff discuss today is his highly profitable Docu-series. Roland digs into this unique business model and the under-girding paradox:
âItâs all built on the paradox: The more we give away, the more money we make.â Jeff Hays
Jeff is a unique human being with a fascinating entrepreneurial journey. Thereâs a massive amount of insight in this conversation if youâre an entrepreneur on your upswing or maybe on the other side of a tough âfailure.â To dig deeper with our guest, head over to his website.
âIâm no longer betting the farm on my gut instinctâŚMy only value is my failures. My successes, I havenât learned that much from. I just want them to continue! - Jeff Hays.
Listen Today For,
- Jeffâs first entrepreneurial lesson at the ripe age of 8 years old (he learned the difference between Gross and Net.
- Jeffs' advice if youâre considering doing a Documentary or DocuSeries and when/why itâs probably NOT a good idea.
- The critical piece of the puzzle: The email list.
- His definition of wealth.
- The reason itâs SO critical to own your distribution.
- How Jeff âkept his boat floatingâ amid a series of fairly public and devastating disasters.
- His single most important piece of advice.
- And so much more!
Plus, Roland Asks Jeff,
- What is a viewer worth?
- What percentage of viewers buy?
- How did you keep your motivation after âspectacular failureâ?
Thank you for listening in today.Sign up for exclusive content from our host Roland Frasier, over on our home page. You can also follow Roland on Facebook, where his profile is always full of content and conversation.
Click to find us on Apple Podcasts and other podcast players. đ§
Contact & Follow Jeff Hays
Through his Website.
Contact & Follow Roland
On Facebook
On Instagram
Through his Website
Follow Business Lunch Podcast
On Instagram
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
Click to find us on Apple Podcasts and other podcast players.
If you want to protect your business with the vitality of a âDay Oneâ mentality, Roland unpacks Jeff Bezosâs approach and tactics in this two-part series.
âYou must always be aware that someone else is standing in the wings to out out-serve, out-innovate and out-invent your business into oblivionâ. Mark Cuban.
Over the years Bezos has done a pretty amazing job of leading with and instilling a âDay Oneâ strategy at Amazon. Here's why Roland agrees that this strategy is critical:
âDay 2 is stasis. Followed by irrelevance, followed by an excruciating painful decline, followed by death⌠an established company might harvest Day 2 for decades, but the final result would still comeâ. Jeff Bezos
- Businesses forget the enthusiasm and stagnate on Innovation.
- They focus on policies, processes, and systems to create SOPs.
- Or, they focus on producing the product or providing the service they first offered.
- They are ignorant of (or forget) how consumer needs and preferences have changed and are changing.
- âDay Oneâ Enthusiasm is forgotten.
Bezos offers a âstarter packâ of 4 specific tactics for Day One Defense, (and Roland added one of his own)âŚ
Day One Mentality Defense Tactic #1, Customer Obsession âCustomers are always wonderfully and beautifully dissatisfied⌠even when they donât always know it yet it, they always want something betterâ. Jeff Bezos
Ask yourself
- What are you doing to obsess over your customers right now?
- How are you improving the customer experience?
- What primary research are you conducting to determine their feelings, actions, and beliefs, as they discover, consider, purchase and use your products and services?
Innovation and Invention can only come from an obsession with your customers, their wants, their needs, and their problems.
âIf you arenât constantly standing in the shoes of your customer, facing the problems they face from a âDay oneâ mentality, then youâre doomed ultimately as others rise to meet their needs.â Roland Frasier
Day One Mentality Defense Tactic #2, View Your Proxys Skeptically! Jeff Bezos offers this as his second defense: Maintaining a skeptical view of the dependence on processes, systems, and third party information to grow your business.
As you scale, operational systems become the order of the day. Proxies arenât bad in of themselvesâŚBUT, they do go bad when the Proxy becomes the result. For example, when employees and management are overly focused on following procedures, without regard for the customer outcome.
To escape this
- First, inform your people of your SOPâs and more importantly, the desired outcomes that the SOP's were intended to create. Help them to understand why they have these SOPs.
- Empower them to override these SOPâs when they are not achieving or promoting the desired outcomes, or when they identify a better way to serve customers or achieve the desired outcomes.
- Most of all, instill in your people the Customer Obsession (from Tactic #1).
- Finally, when it comes to third party customer data and information provided by customer surveys, they are useful but:
âA remarkable customer experience starts with heart, intuition, curiosity, play, guts, taste. You wonât find any of it in a surveyâ. Jeff Bezos
Day One Mentality Defense Tactic #3, #4 & #5, Listen in next week! Click to find us on Apple Podcasts and other podcast players đ§
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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Today Roland Frasier brings us a great conversation with another inspiring individual whose family of companies have an annual budget of over $10MM. Dan Hanford is the founder of PassiveInvesting.com and a born entrepreneur. He has an extensive background in starting multiple seven-figure businesses from scratch.
If you love growth and scaling, you will definitely connect with our guests. If youâre frustrated in your business right now, this episode will help to unlock some ideas and inspiration for moving forward. To dig deeper with our guest, head over to his website.
âI realized I was just going into the office and putting out fires. I needed to figure out how to become the general of my business. The Warren Buffett modelâ. Dan Hanford
Listen Today For, * His first entrepreneurial venture that still brings in 7-Figures today. * How he finds a need in order to fill it (the basis of a great business idea). * A legal battle that he lost, and learned from. * An explanation of what Phantom Equity is, and how this has worked really well for Hanford. * The steps Hanford took to meet his goal of adding 5 new clinics within 2 years. * Why he stopped offering Chiropractic services at his Chiropractic business, and why he stopped at 5 clinics. * Rolandâs proposal and plan for Dr. Dan. * The âReally Good Formula for successâ that launched Dan into his current venture.
âI donât want to do something small. I want to do something big. None of the opportunities in front of me were big enoughâ. Dan Hanford.
Plus, Hanford Shares What Heâs Doing Now and Why: * The best decision he made to hire the mentor that he did. * The all-organic way that he finds his investors. * How they vet investors and the two types of investors that they donât want. * The Depreciation factor that makes these investments so much more profitable and so much more desirable.
Thank you for listening today. Sign up for exclusive content from our host Roland Frasier, over on our home page. You can also follow Roland on Facebook where his profile is always full of content and conversation.
Click to find us on Apple Podcasts and other podcast players đ§
References Mentioned In This Episode Best Ever Real Estate Investing Advice Ever Show
His businesses, Vitalitymedcenters.com and Shopanatomical.com
Contact & Follow Dr. Dan Hanford Through his Website.
Contact & Follow Roland On Facebook
On Instagram
Through his Website
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
Click to find us on Apple Podcasts and other podcast players.
How To Be Real In An Instagram Perfect, Filtered, Flexing World.
âWe all have our personal image we want to keep up. We want to be seen in the best possible lightâ. - Roland Frasier
Have you ever 'flexed' on social? Or humble-bragged? If youâre a regular listener, youâve been blown away by Rolandâs success, strategies, and stories. He's nothing short of impressive. But in todayâs episode, Roland levels with you and tells his personal story in a way that he hasnât before so that YOU can be encouraged, learn from his mistakes, and build the life you truly want.
If youâre inspired by his transparency, be sure to head over to our home page and sign up for exclusive content from Roland, and you can also follow Roland on Facebook where his profile is always full of content and conversation.
Listen Today For:
- The huge challenges that knocked the wind out of Roland. (His wife left him, the US Government came after him, the IRS demanded $2M in back taxes and most of his friends and family turned their back on him). Yes, that happened.
- Rolandâs âtakeâ on that sequence of events as he looks back now: He admits he had made mistakes and wasnât the best version of himself.
- The wisdom and understanding that helped him let go of resentment toward those that âgave up on himâ.
âI didnât have the servantâs heart. Not yet. At this point, pretty much everyone I knew thought I was out of the game. And you know what? I almost was.â Roland Frasier
- What Roland believes was one of his biggest breakthroughs in life - one that will give you compassion for others even as you face the biggest challenges of your life.
- The time he almost killed himself, followed by three years of running from the hard questions.
- The revelatory moment that turned things around, and the clarity that it gave him.
âThat moment is the moment I mark as the creation of who I am today. Version 2.0 of me, a better humanâ. -Roland Frasier.
Rolandâs Revelations (In His Words):
-
I would never understand any of this until I could look at my role in it all.
-
Only what I and I alone had done, or not done, brought all of these troubles down on my head.
-
The only way out was through. I had to be the one who got myself to the other side.
-
I was the only one who could get me through the challenges I was facing.
-
I had to own my actions both past and present. That would give me the power to create change.
-
My future was as bright as I decided it would be. I could quit now and fade away or lean into adversity and beat it, bend it to my will and persevere through it.
-
No one wronged me. They all had their own experiences of what was happening. They were driven by their own needs, wants, limitations, fears, and interpretations of all the events unfolding around them, and they were dealing with this as best they could. It was not personal to me no matter how personal it seemed. It was about them, and their experience.
-
I needed to have a Servantâs heart and offer help to others with no expectation of anything in return, to stop being transactional in all relationships.
-
In all my business dealings I needed to put my customer, client, partner, or vendor first, serve their interests and mine would then also be served.
-
Most importantly, put my ego aside and stop pursuing money for moneyâs sake, success for successâs sake and abandon my pride at beating the system, negotiating the best deal and winning for winningâs sake.
Roland Decided That He Needed To Be
- Vulnerable. 2. Tolerant. 3. Compassionate. 4. Empathetic. 5. Responsible.
âAt any given time...We are all facing huge challenges that may seem insurmountable. We all doubt ourselves or feel like imposters one step away from being found outâ. Roland Frasier
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Contact & Follow Roland
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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Roland Frasier sits down in this episode with Rachel Tipograph, CEO and founder of MikMak, the e-commerce platform for highly distributed brands in this social video generation. Her clients include Bose, Campbell's, Estee Lauder, L'Oreal, Levi's, Mattel, Nestle, T-Mobile, Under Armour, and more. Brands license MikMak to shorten the path to owning the shopper by capturing and converting third party e-retail data, and they also produce and optimize videos that get shoppers to hit add-to-cart.
Rachel considered herself amongst the âdigeratiâ since the moment she became an eBay power user at age 13. Forbes listed Rachel as one of its â30 under 30 Who Are Changing The Worldâ, Fast Company named her one of "The Most Creative People in Business", Entrepreneur named her one of the "50 Most Daring Entrepreneurs.â
All that to say we are excited to share this conversation with you. If youâre an entrepreneur writing your own road map you will benefit from Rachelâs story and the progression from eBay to NYU to several businesses and her current success. Her clarity on solving pain points for companies combined with her ahead-of-the-pack thinking will inspire you in your own strategy. To dig in further, sign up on our home page for exclusive content from Roland to your inbox.
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âMy thesis in marketing is to change peopleâs perceptions or behavior, you have to change the environmentâ. Rachel Tipograph
Listen Today For * Her first entrepreneurial move when she sold her Bat mitzvah gifts on eBay at age 13 (and her parentsâ response).
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Her serendipitous physical collision with the man who would become âFrankâ on 30 Rock.
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Her time at NYU when her curiosity, confidence, and understanding of the internet led to her second company and huge opportunities.
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How she spends most of her time now and what sheâs investing in.
- Her Thesis in Marketing.
Notice ⢠The wonderful evolution that came from her bold move.
⢠Her thoughts on why she was chosen to âreverse mentorâ Time Warner executives.
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How Rachel lowered the average of Gapâs average customer.
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The thought process that led her to quit her successful job where she was making waves to start out on her own.
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What led to her essential pivot and major restructuring.
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How she is managing massive growth and building her team, including her strategy on recruiting amazing people.
âIf you believe in yourself, then thereâs no riskâ. Rachel Tipograph
Contact & Follow Rachel Tipograph Through her website
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What IS an Equity Deal? You provide products, services or other resources to a target company in exchange for an ownership interest, a revenue share, a profit interest, phantom stock - warrants, options or some other equity-like interest in the target company.
How Do You Structure An Equity Deal? Roland breaks down one of his favorite types of equity deals. He uses this formula a lot because itâs very effective, dependable and comprehensive for all involved.
If youâve been listening for any length of time, youâll understand that Roland Frasier knows what heâs talking about and is speaking from a depth of experience and research. Read more about our host Roland here and to dig in further, sign up on our home page for exclusive content from Roland to your inbox.
The Cash Plus Equity Gap Multiplier Method: * Especially good when there are attorneys, accountants, minority shareholders, VCâs, angel investors or other advisors are in the mix. * Presents especially well when you need to have a mathematical justification for granting the equity that you want.
Letâs talk about Cash Needs: It seems to go without saying but it comes before everything else. Be sure that you receive enough cash to cover your needed operating or living expenses.
âIâve seen a lot of deals with tremendous upside opportunity fall apart just because the service provider failed to negotiate a cash portion to cover their operating or living expenses.â Roland Frasier
Letâs assume it is going to cost you $2000 to cover the contractors needed to deliver the service youâre contributing, and you need $3000 toward your own living expenses (total $5000).
Keep that number in mind, and then calculate the high-end of the scale market value on those services that youâre going to be providing for the company. So letâs say that would usually be $10,000.
$10,000 minus your cost of $5000 is the equity gap.
Multiply that gap by 3-5 times.
Why?
Because youâre taking the risk. Youâre betting on the company. Letâs base it on a multiplier of 3.
$5000 x 3 = $15k / month in equity BUY IN VALUE.
Multiply that by 300 (months) and thatâs a $900,000 value over 5 years.
Thereâs the value youâre looking to have in the company.
Now letâs determine the Equity piece. Your interest percentage in the company.
Letâs say the company has 5 million dollars in sales and EBITDA (Earnings before interest, tax, depreciation, and amortization) of 1 million, and the valuation multiple for that industry is 9, then the valuation of the company would be $9 million (1 million EBITDA multiplied by 9).
So your interest in the company would be 10%. ($9M divided by $900,000, or Value of the company divided by the value of your investment over 5 years).
In conclusion, youâd receive $5000 per month for 5 years PLUS a 10% equity share.
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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In this episode, we have the honor of sitting in with Roland Frasier, his business partner Ryan Deiss, and Gary Vaynerchuck. Gary is excited to talk about things he doesnât discuss often, and weâre excited to share the high-level conversation with you.
Gary Vaynerchuck needs no introduction. BUT, in case you donât know much about him... In the late 90s, after identifying âthe internetâ as a land-grab opportunity, Gary transitioned his fatherâs local liquor store into one of the first wine e-commerce platforms resulting in growing the family business from $3-60MM in sales during a 5-year period. Vaynerchuk's career spans startups, retail, marketing, and investing. He co-founded the restaurant-reservation app, "Resy", which was acquired by American Express and heâs the chairman of VaynerX, a communications company that holds media properties, technology companies, and a social-media agency.
âIâm excited now, this is stuff I donât talk about⌠I want to thank you for putting in the work.. to make this happen today and I think it led to some really interesting conversationâŚI really appreciate when people care about their audienceâ. Gary Vaynerchuck.
Listen Today For * How he thinks about Business in terms of:
1) H.R
2) Product to Market Fit
3) Operations
4) Consumer Behavior
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On investing based on the people (he bets on the jockey, not the horse).
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Garyâs investing formula: 50.1% the person and 49.9% he has to fundamentally believe in what the product is going to do.
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How he vets people using;
1) Extremely specific questions about things that he knows a lot about
2) Finding out about their origin story
3) Intuition.
- What he has in common with Mark Zuckerberg.
Plus, * The unstoppable will thatâs the key in every success story. * His insights on Uber as he looks back at how their success evolved. * The next big thing heâs preparing for and where he expects it to be. * His approach of seeing things early, and waiting.
âIâm on a mission to give the best advice of the moment, every moment, with the hopes that I can have a mix of what happens - which is people thanking me for REALLY helping them build their business, OR, being historically correct so that I can trade on that currency.â Gary Vaynerchuck
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References Mentioned In This Episode Garyâs Story.
Contact & Follow Gary Vaynerchuck Through his website.
On Facebook.
On YouTube
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Through his Website
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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Are You Running Up The Down Escalator? Do you see other business owners having success and making it look so easy and wonder why it always seems so hard for you? If youâre having a hard time increasing the sales, profits or value of your business, you might just be running up the down escalator.
McKinsey studies have shown that the fastest-growing companies are those in fastest growing industries.
When your business embraces a current upward trend itâs amazing how much easier everything is, itâs like having the tailwind at your back. No matter how good your product or service is, if youâre fighting against a downward trend everything will be ten times harder.
Become a Trend-aware person. Consciously design your business to take advantage of trends as they come and go.
âYouâre only limited by your own ability to be creative and adapt your business to the trends happening around you right nowâ. Roland Frasier
Ask yourself ⢠How can you adapt your existing product line or service offering business to incorporate one or some of these trends?
⢠Which geographic areas are growing the fastest?
Donât limit yourself to the places youâve always known and have always operated. If thatâs daunting, look for partners who already have a foothold or distribution channel in those markets.
15 Major Long Term Trends To Watch & Incorporate For Fast Business Growth 1 Aging of many countriesâ populations.
2 The rise of blockchain technologies.
3 The incredible popularity of CBD.
4 Voice search.
5 Artificial Intelligence as a service (AIAAS).
6 5-G Data networks.
7 Autonomous driving.
8 Personalized predictive concierge medicine.
9 Anti-Aging.
10 Organic everything.
11 Computer vision.
12 The Internet Of Things.
13 Virtual Reality.
14 Augmented Reality.
15 The Artisanal-ized economy.
How will you position your business in 2020 to benefit from the tailwind of trends to help meet and exceed your growth goals?
If youâve been listening for any length of time, youâll understand that Roland knows what heâs talking about and is speaking from a depth of experience and research. Read more about our host Roland here and to dig in further, sign up on our home page for exclusive content from Roland to your inbox.
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Before Chad Hamzeh was an online traffic expert and the founder of multiple businesses, he was a professional MMA fighter. You may have come across his Traffic Black Books which our host Roland Frasier rates highly.
As a successful and sought after media buyer, Chad lets us behind the curtain in this episode. If youâre looking for a detailed Ad strategy there is A LOT to gain from listening in today. They get stuck into concrete steps that you can use in your online marketing.
âOur space is a crowded space - lots of places these days are crowded spaces now because itâs never been easier to get something up and goingâ. Chad Hamzeh
Listen Today For * His first step into making money online. * How he came to start an agency by accident. * Why he loves organic traffic and paid traffic over SEO. * How to find the creatives that work and the types he prefers to lean on. * What opened the doors for Chad to get into larger scale Media buying. * The smart move he made to quickly hire a quality team. * A step by step funnel example. * How to stand out in a crowded space. * Why looking at Lifetime Customer Value makes the cost of campaigns make sense. * The profitable role of follow up emails. * The likely reason you âcanât crack this Facebook thingâ. * His thoughts on paying for premium ads. * Rolandâs Good, Better, Best recommendation for Chad. * How to best get started with ONE traffic source, and when Pinterest is the best bet. * Overlooked traffic sources! * What you can expect to pay a Media Buyer and the person who does Creatives and creative strategy. * And so much more!
âIf you need to turn one dollar into ten very quickly, buy email traffic. I havenât seen a source that converts as well on the first touchpoint. Rent someoneâs email listâ. Chad Hamzeh
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References Mentioned In This Episode Chadâs Traffic Books
Funnel Flux
For Deep analytics Glew
Order Metrics
Contact & Follow Chad Hamzeh
Through his website
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Want to grow your business faster than you ever thought possible? Moving into a new year and a new decade Roland drops podcasts to help you tap into FAST business growth. If youâve been listening for any length of time, youâll understand that Roland knows what heâs talking about and is speaking from a depth of experience and research. Read more about our host Roland here and listen today for a strategy he has used time and time again to move the needle in his companies.
To dig in further with Roland, sign up on our website for exclusive content from Roland to your inbox. Weâll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. Roland will be continuing this series next week.
Get Your Offers In Front Of More Eyeballs If you want to acquire more customers extremely fast, you need to get your offers in front of more eyeballs! You can do that in several ways, but all of them require media.
- Paid Media - Highly effective but constrained by cash and return on Ad spend.
- Social Media - Wonderful. But limited because you donât have unfettered access to the channel because you donât OWN the channel.
- Search Media - Extremely effective because people are in the market for the kind of thing youâre selling. Remember to includes Amazon and YouTube as search engines... but Search Media has its own set of challenges, especially with algorithms changing all the time.
- Earned Media - Everything from viral content to news coverage - basically P.R. The only problem with earned media is that youâre at the mercy of a fickle market and thereâs also no guarantee that the content will lead to sales.
- Owned Media - this includes your newsletters, blogs, customer and prospect lists, podcasts, email lists, live events - any platform that you own and control that allows you to communicate on a 'One To Many' basis.
A Major Growth Lever - Owned Media "Your own ability to access more customers is only limited by your ability to access more media. You can do that through paid, search, social or owned media, but owned media is forever." - Roland Frasier
The other types of media are controlled by third parties whoâs agenda and financial interests absolutely differ from yours. You level the playing field and ensure your continued access to renewable sources of new products and customers when you own your own media.
Long Term Strategy: âBest time to grow your own media is years ago, and the second-best time is nowâ. - Roland Frasier
It's a long game, and worth the effort. But we're talking about FAST business growth here so...
Short Term Strategy (The Fast Track): If you want to skip all the effort and hassle of building your own media and avoid relying on third party media, consider buying it from someone else! Acquire other peopleâs media (âOPMâ).
- Want a hundred eyeballs on your next piece of content? Acquire a Twitter Channel with 100 followers.
- Want a thousand people to see your next video? Acquire a YouTube channel with 10,000 subscribers.
- Think you could sell more of your product if 10,000 people could see your webinar offer? Acquire a blog with 10,000 unique monthly viewers.
- Wish you could immediately access an extra 100,000 email addresses? Acquire a business that already has strong open and click-through rates.
Tune in next week to hear more on this!
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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At age 23, author, coach and entrepreneur Brad Blazar quit college and became the J. R. Ewing of the family. This was brought to an abrupt stop in the late '80s due to The Reform Act and collapsing oil prices, but it was not about to slow him down.
Brad went on to find his true passion in life, raising money and helping people. He has raised billions of dollars in recent years for investment sponsors and those in real estate, in addition to closing the largest sales for multiple companies. Now Brad consults with companies needing access to capital and speaks on entrepreneurship after the success of his book.
âI tell entrepreneurs you donât need to have all the answers and understand everything when you open the doors to your business, but you need to commit and take action and keep moving forward.â Brad Blazar
Listen today as Roland and Brad talk through his story and the lessons he has learned along the way. This is a fascinating episode and it will certainly help you to close more sales, raise capital and UP your game! To dig in further with Brad, check out his coaching website.
âIt's not enough to identify limiting beliefs⌠Let's replace that with a positive one, and ask yourself, what do successful people do that Iâm not doing? Beliefs are reinforced by habit.â Brad Blazar
Listen Today For * The hard questions that most salespeople donât ask, that would help them close. * Why he decided to consolidate and dissolve his oil business, and if he would do it again. * His thoughts on getting a degree and how to get the most out of college. * How writing down your goals will 5X your earning. * What he would tell people who see market changes coming to their successful businesses. * His theory on Blamers, Dreamers, and Game-changers. Which one are you? * Why you need to lead with your value and not with what you do. * What to look out for if you want to hire someone else to raise money for you. * A strategy and script for calling prospectives over the phone. * The mindset that makes you more resilient to rejection, makes cold calling easier.
Five Steps To Raising Capital Step 1 Buy a list of high net worth accredited investors (google it online). Target affluent zip codes, households with an income of 3-400 k, a home valued at 1.2 million and aged between 55 and 72 years old.
Step 2 Do a mail merge and invite them to a (free) nice dinner or event (listen for a sample script).
Step 3 At the event, be sure to dress professional but not over the top. When everyone is seated, introduce yourself and give a solid powerpoint presentation with an accompanying folder. In that folder, Brad recommends having third party articles surrounding what youâre doing, and a one-page fact sheet that highlights the opportunity. During the evening provide a time for networking and Q&A, and let them know that youâll be following up in the next few days.
Step 4 For those that are interested, schedule one-on-one time, if possible at their office, otherwise at a country club or at their home. Make it as easy for them as possible.
⢠Bring a PPM, any financial projections, and extra copies for their friends and contacts.
⢠Let them know with absolute confidence that you are going to treat their money as if itâs your own (listen for more details).
⢠Tell them about your team and how youâre going to report.
⢠Offer to go WITH THEM to talk it over with their CPA or Attorney (and they may even end up wanting to invest too!)
âPeople of wealth have a sixth sense. They can tell when youâre not talking to them eyeball to eyeball. You have to walk in strong. People like to do business with people they perceive are just like them. If you donât have the confidence thereâs no chance in hell of closing that sale.â Brad Blazar
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References Mentioned In This Episode On Wings Of Eagles Book.
Build A Beast Program.
Contact & Follow Brad Blazar Through his website
On LinkedIn.
On Instagram.
On Twitter
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Subscribe & Write A Review Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players đ§
Which receives most of your efforts: Building your income or building your wealth? This episode is the fourth and final episode in a mini-series from Roland for those of you who want to get the balance between building long term wealth and sustaining high income. In todayâs episode, Roland focuses only on the long game and shares 5 strategies that have worked well for him, including four that are often missed.
In the last few weeks, Roland focused on âthe short of itâ; three episodes packed with strategies and steps. Make sure you go back and listen to episodes 115, 117 and 119. But today Roland hones in on how you need something that will replace the income that youâre earning.
A Good Long Term Plan Is Accomplished By: * Passive Income (that can increase alongside inflation) or, * Through sales of appreciated assets (after taxes) that will provide from-your-efforts income replacement.
âA good long term plan should provide enough wealth assets to replace your âfrom your effortsâ income for the rest of your life - post-earning yearsâ. Roland Frasier.
Listen Today For Five Proven Strategies For Building Long Term Wealth 1) Real Estate is one of the best wealth building assets that you can find and there are a million ways that you can get involved. You can do it with no money down and you can play both the long term and the short term game with Real Estate.
âReal Estate has been a constant throughout my life. Iâve built, owned, flipped or held more commercial or residential real estate than I can rememberâ. Roland Frasier
2) Software As A Service Subscription (SASS) Companies. Recurring businesses have an advantage over other business models and are much more appealing to investors because they are always looking to mitigate risk, therefore businesses with guaranteed sales are appealing.
âYou donât have to know how to code to start or own a SASS company. A lot of people donât realize that. You just have to know someone else who does - bring them in as a partner. Buy in or earn in.â Roland Frasier
3) Buying and Selling Businesses - Just as you can buy real estate with no money down, fix it up and sell it on, you can purchase businesses with no money down and do the same. You can frequently obtain third party financing, a version of seller financing or partner into businesses. Itâs not nearly as difficult to obtain as you might imagine. This has been one of the greatest wealth-building opportunities that Roland has found.
Roland goes into this in-depth in his LEGS Intensives (Leverage, Exit, Grow & Scale).
4) Equity Investing - Taking ownership in companies in exchange for providing value. You provide services or resources in exchange for options, stock or some form of ownership in someone else business. Itâs a win-win.
We have a whole episode on this here.
5) Trend-Based Investing In Insider Private Companies That Have Momentum
Listen for why Roland doesnât care for the public stock markets for investing, nor for startups, he does love Investing in private companies that are already operating.
Roland looks to come in early as a passive investor when he believes they can quickly exit based on
⢠Trend favored focus
⢠Great team
Listen for what he conspicuously does not invest in for the long term, and why.
In Conclusion Donât get lost in only creating and building income, and donât get lost in only creating and building wealth, create a strategy for building both. Know how much income you need to live the life that you want. Build your active income and use it to create passive income and wealth assets.
To dig in further with Roland, sign up on our home page for exclusive content from Roland to your inbox. Weâll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. Roland will be continuing this series next week, focusing on LONG term strategies!
References Mentioned In This Episode Resource on Real Estate
Resource on SASS
The Richest Man In Babylon Book
Wealth Management Expert
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How To Spot Products That Will Make Millions Did you buy a pair of those gel soles back in the day? How about a Razor Scooter? Listen today to hear from the man who saw these products ahead of everyone else and built a 9-figure business. He shares how he did it, and what he does today. If youâre an investor and/or an entrepreneur, there are a ton of takeaways for you today, beyond products and investments.
Entrepreneur and Founder of The Sharper Image, Richard Thalheimer has an amazing track record of entrepreneurial success. As we kick off the new year, Richard and Roland talk about being ârecovering attorneysâ, about taking risks, about âfinding the heart and the storyâ that analysts miss, and so much more!
To reach out to Richard, email him from his website
âMy entire life - what I try to do, is look at peopleâs every day lives, their activities, their habits, and think of something that might be a solution to a problem, that theyâre putting up with right now, that you can go and invent a solution for.â Richard Thalheimer
Listen Today For * Why he studied law and how it helped him. * How he âembedded a storyâ in his first product. * The negotiation tips that are especially important in business and international arrangements. * A really valuable insight for hiring when youâre trying to negotiate the right salary. * How he assesses the Cost / Benefit of a product to assess if itâs a good product to invest in. * The business-saving product that his board doubted that sold like âhot cakesâ. * Where to look for products and what to look for. * Why products are so much harder to bank on than they used to be. * Why he stays away from digital products and amazon commodities. * How he built his amazing team * His strategy of âTesting with Dollarsâ. * Why he chose to invest in Chipotle and Tesla when otherâs wouldnât. * His simple rule for writing great copy * What he reads and watches as his âHomeworkâ.
And more!
âNegotiating for me has to be a final result that the other side likes also. Maybe if itâs a one-time transaction you donât care so much, but in business when youâre going to be dealing with people again and again⌠If theyâre not happy, theyâre not going to do a good job for meâ. Richard Thalheimer
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References Mentioned In This Episode Little Black Stretchy Pants book
Shoe Dog book
Steve Jobs book
Contact & Follow Richard Thalheimer Through his Website
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Subscribe On Apple Podcasts and Leave Us An Honest Review...
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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This episode is the THIRD in a mini-series from Roland for those of you that feel like youâre on the hamster wheel - or youâre the âdancing bearâ in your business and you want to grow beyond that.
Strategies For Maximizing The Short: The Easiest and Fastest Ways To Add $10-15,000 per Month To Your Income Which receives most of your efforts: Building your income or building your wealth?
âI canât count how many very land rich or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term and they ran out of the income to support their wealth building⌠And thereâs also the chance that the long game youâre playing might not have a chance to play out. Life might have other plans for you.â Roland Frasier
Todayâs episode focuses on how to maximize your income and focus on âthe short!â Roland is picking up from episode 117, laying out exactly what he would do (and has done) to create more short term income.
âIf I had no money and no contacts, this is exactly what I would choose to create a substantial income from scratchâ. Roland Frasier
1 Public Speaking - Listen in to Episode 17 2 Product Launch Affiliate Marketing - Listen in to Episode 17 3 Create A Coaching Program: Masterminds Rolandâs Mastermind Playbook 1) Choose an Industry (Business related masterminds are best).
2) Identify an influencer in your chosen industry.
3) Create a program where the group gathers monthly (if local) or quarterly (if national or global) where they share whatâs working and what their biggest challenges are, and ask the group for help and connections.
4) Charge $1-100,000 dollars depending on your comfort level and what you believe the group can afford, and what their ROI on the Mastermind will be.
5) Provide an outstanding onboarding experience for new members to deep dive into their needs and challenges, what they will consider 'a win', and also what they have to offer the group in terms of special skills or how they add value.
5 Tollgate Deals Where you provide the bridge from one person who has something of value (the seller) to the host who has an audience who could benefit from the sellers' products or services. You would provide an introduction and typically get 20-30% of sales from the seller. This is sort of a fancy term for being a broker.
Listen to Rolandâs example of this, and the way you can sometimes receive a commission from both ends, resulting in 50% of sales.
Roland Suggests you learn more about this from Bob Serling,
5 Small Events - A Low Risk, High Reward Strategy
⢠Hear how Roland generated $675k from a small event with 12 attendees!
⢠How Roland built up his Facebook group using $10 a day boosts, and uses that to funnel into his small events and ultimately his Mastermind.
⢠How Leverage, Grow, Scale and Exit was born.
Rolandâs Formula For Small Events: How to Get Started Before the Event: 1) Create an audience (if you donât already have one) OR approach somebody else who has that compatible audience and split the proceeds 50/50.
2) Create a low hassle video about the event, how much it is and what they will take away from it.
3) Build a simple page in Click Funnels (if you donât want to do this yourself then have someone on Fiver or Dude Agency do it for you).
4) Post (or have your partner with the audience post) the video with a text summary across Social and on your podcast if you have one.
5) Every comment on social posts must be followed up and responded to!
6) Build your amazing content presentations for the event, allow for breaks and donât let your sessions go over 90-minute sessions!
7) Rent a nice board room at a nice quality hotel.
8) Arrange for Audio Visual - you donât need mics but make sure to have a screen and projector.
9) Make a crude hand drawing of the board room table layout - so that you can mark peopleâs names and make notes. Ask people to say their names and share what they do and why theyâre there.
At The Small Event: 10) Be sure to ask questions and involve everyone! Tip: Roland puts a checkmark by every name each time he asks them a question. He tries to have 3 checks on each name by the end.
11) Have lunch with them! At least on the first day.
12) On the second morning, find out what everybody âtook away fromâ the first day.
13) Before you make your âupsell offerâ and before lunch, make sure to present your most amazing, most helpful, most impactful content.
14) After the big breakthrough, offer the âextra thingâ, whether itâs a mastermind or another event or a coaching program.
15) Let them have lunch on their own on the second day. This allows them to say âHey that was cool when they had lunch with usâ.
16) After lunch, go around the room and ask everyone if they have any questions about your upsell offer. Be sure to congratulate people who are signing up in order to affirm that social proof and encourage others to jump in.
17) Deliver some more content for about 90 minutes. It can be you or you can bring in a guest that affirms your credibility.
19) Have a reception with drinks. You can have a cash bar or you can provide some drinks and get an area in the bar for everyone to hang out.
20) Use the reception to connect one on one with each attendee, and close the sale of your next step offer!
âI still use these five strategies. Of course, there are other great ways to up your short game to create income, but the ones that Iâve talked about here are 5 of the best! Fastest, easiest, lowest hassleâ. Roland Frasier
To dig in further with Roland, sign up on our home page for exclusive content from Roland to your inbox. Weâll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. Roland will be continuing this series next week, focusing on LONG term strategies!
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Interrupting The Funnel Of Criminality A special episode today with Roland Frasier and Andre Norman. Andre shares his incredible story of transformation and the framework heâs built to help other people. Andre travels the world as a public speaker, including engagements at the Whitehouse, Harvard Law School and London School of Business.
âI thought... If I canât be a psychopath why be in jail? I want to be free. But I looked at all the groups in the jail, and they would all come back to jail. I saw that âFreeâ didnât work. So I switched my goal to successful.â Andre Norman
To read more about Andre, or to reach out to him, visit his website.
From illiteracy to gang activity, Andreâs childhood prepared him for nothing less than a life of crime and violence. This behavior eventually led Andre to be sentenced to over 100 years in prison. As a natural-born leader, he quickly rose to the top of the prison gang system where he managed gang activities from within the confines of a maximum-security prison. During his two year stay in solitary confinement, Andre had an âepiphanyâ and he made the decision to turn his life around.
âIf youâre talking youâre teaching, if youâre listening youâre learningâ. Andre Norman
Listen Today For * The story that got a standing ovation at WarRoom * The dream and goal that was more powerful than the standard desire to âget out of prisonâ. * How his decision to attend Harvard was the destination point that motivated him to teach himself to read, study law and ultimately become hugely successful. * The skills he learned from leading gangs that he still uses today in business * His assessment system and how he identifies projected strengths and weaknesses * How he spots the weakest links * His framework for Transformation * Why he teaches his students to teach * His solution for the white suburban opioid crisis
And more! âI look at every variable, that I can be shut down in or killed on. Get it right or die. I took training people very serious because where I came from the first time I get it wrong, I dieâ. Andre Norman
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Strategies For Maximizing The Short: The Easiest and Fastest Ways To Add $10-15,000 To Your Income. Do you feel like you canât get off the Hamster wheel? Are you the âDancing Bearâ in your business (or life)? This episode is the SECOND in a new mini-series from Roland that we are very excited to share with you.
Which receives most of your efforts: Building your income or building your wealth? Todayâs episode (and next weeks) focuses on how to maximize your income and focus on âthe short!â
âIf I had no money and no contacts, this is exactly what I would choose to create a substantial income from scratchâ. Roland Frasier
1 Public Speaking - Whether youâre keynoting for cash or selling something from the stage.
2 Product Launch Affiliate Marketing - The second safest, fastest, low-cost way to increase income is, which he hones in on today. To dig in further with Roland, sign up on our home page for exclusive content from Roland to your inbox. Weâll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts.
Listen Today For Rolandâs Affiliate Marketing Playbook * How to do this in a much easier way that most people try * How Roland made $14k on his first attempt doing this and took home $840k in 6 days on one campaign * Listen to why he wouldnât make a business out of this! * Rolandâs recommendations for learning more and who to follow.
15 Steps To Product Launch Affiliate Marketing Success 1 Get in early and sign up as soon as you hear about the launch.
2 Purchase domain names that match the product names as closely as possible.
3 Purchase domain names followed by the name BONUS and the same with the word BUY in front of the product name.
4 Also buy domain names that have the product name with the numbers 2, 3 or 4 after it.
5 Create multiple simple sites on different server companies with the different domain names that youâve bought, and with different email addresses, accounts, admin names, and different credit cards and physical addresses. Youâre effectively creating your own private blog network, to get SEO juice.
6 Create several different long-form articles for each of those sites and get links from as many high-value sources as possible. Yes, this still works.
7 Create an amazing bonus package to offer everybody who purchases through your affiliate link.
8 If the product price and commissions permit (as long as the margin exceeds the cost of the thing youâre giving away), consider adding a physical product that is in high demand currently to your bonus package. Try to find something everybody wants but they canât justify buying for themself!
9 If you canât include a physical product bonus, consider offering a pre-paid digital product that will help them.
10 Approach people that own lists of potential buyers for the product, where the owners of the lists are not planning on participating in the affiliate launch. Where you handle all the work, but you split the commissions, 50/50.
11 Set up a phone number to put up on every email, ad, and communication. It really makes a difference that people can talk to you.
12 Build an on-demand webinar to send prospective buyers to.
13 Create 30-50 (few minutes) YouTube videos and show yourself using the product and doing a product walkthrough. Plus, if you follow YouTube optimization strategies you can OWN this.
14 Monitor feedback from customers and visit offers from the top 20 leader board - offer anything theyâre offering and upgrade it! So your bonus is the obvious choice.
15 Get into as many groups as you can, tell all your friends, buy FB ads, google display ads, retargeting adsâŚBe omnipresent!
Most importantly, pick something that has a high dollar amount! If you do most or all of these steps for a HOT product launch, it will be very difficult for you to not sell 1-5 products. The more you do this the better youâll do, and you can see how you could add some great Short term income to your books.
âI canât count how many very land rich or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term and they ran out of the income to support their wealth building⌠And thereâs also the chance that the long game youâre playing might not have a chance to play out. Life might have other plans for you.â Roland Frasier
Referenced In This Episode
Pete Vargus, Advance Your Reach
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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Attention: How To Get It, Sustain It, Monetize It and Respect It. What a great conversation today between Roland Frasier and CEO / Entrepreneur / Social Media expert Rachel Pederson. This Minnesota mother of three runs two successful businesses. She knows how to get peoplesâ attention, and will always find a way to connect with whoever she wants to connect with. Known as the âQueen of Social Mediaâ, she empowers businesses with social media strategies that support MASSIVE, needle-moving growthâŚ
In this episode, Roland and Rachel discuss partnerships, pressure and her âfavorite lessonsâ learned. To dig in further with Rachel, you can visit her website here.
âOne of my skills is getting peopleâs attention. It always has been. I think attention is so important. Not just getting attention, but learning how to sustain it, monetize it, and respect itâ. Rachel Pederson
Listen Today For * Her âfavorite lessonsâ from her entrepreneurial journey so far * How she reaches out to people strategically and gets their attention using multiple touchpoints * Her first entrepreneurial failure that led to her decision to figure it out and a big realization. * The mindset that she now recognizes has led to all her biggest mistakes and failures. * The process of building her clientele and the moment she knew she could quit her 9 to 5 job. * How she defines a âstrategic allianceâ as opposed to a partnership and why sheâs slow to partner. * How she finds strategic alliances and what she looks for. * The strategy she employs when negotiating with strategic partners and how she figures out dividing revenue. * Why early 2019 was her hardest time in business when a partnership went awry. * How she withstands the pressure of having a personal brand * The social media platforms sheâs doubling down on. * Her biggest end of year tip:
âSo many people are broadcasting. Theyâre not conversing. Thereâs something so powerful about replying to a comment and engagingâ. Rachel Pederson.
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References Mentioned in this episode: Never Split The Difference Book
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Subscribe & Review Business Lunch Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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Do you feel like you canât get off the Hamster wheel? Are you the âDancing Bearâ in your business (or life)? This episode is the first in a new mini-series from Roland that we are very excited to share with you.
Which receives most of your efforts: Building your income or building your wealth?
Most people either 1. Focus on creating as much income as possible in the short term and they donât really think about building wealth for the long term. 2. Focus on building wealth in the long term and they donât think about building income for the short term.
The rare few focus on creating income for the short term AND build wealth for the long term. In this episode Roland establishes that YOU CAN have it all and launches a new series, teaching us how to do just that.
âWhen the dancing stops, the money stops with it. Then itâs time to face the music. Thereâs frequently no wealth to fall back on, and you are forced to start dancing again or significantly lower your standard of livingâ. Roland Frasier
To dig in further with Roland, sign up on our home page for exclusive content from Roland to your inbox. Weâll be dropping a sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts.
Listen Today For * The amount spent on a renting lifestyle in our âsharing economyâ has increased from 36% for Baby Boomers to 50% in todayâs Generation. * The insidious trap that high-income earners fall into. * The all too often scenario that the asset-rich find themselves in.
âI canât count how many very land rich or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term and they ran out of the income to support their wealth building⌠And thereâs also the chance that the long game youâre playing might not have a chance to play out. Life might have other plans for you.â Roland Frasier
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
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The Coder That Went âAll Inâ On Affiliate Marketing. Ray Sinlao gives us the honor today of his first âpublic appearanceâ - so far he has declined podcasts and speaking engagements. He likes to fly under the radar, but make no mistake, Ray has achieved huge success in a very short amount of time, having built an 8-Figure Affiliate Marketing business this year alone, with a large amount of recurring revenue.
In this episode, Roland draws out as many details from Ray as possible on Affiliate marketing, his way of operating and HOW heâs blown up his business so quickly! An affiliate network manages the connection between product owners (advertisers) and affiliate marketers. They handle all the negotiating and pitch. Ray doesnât have a web presence for you to dig into, but he recommends connecting with him on facebook.
To dig in further with Roland on how to achieve massive business growth, head over to our website and sign up for exclusive content from Roland to your inbox.
Listen Today For * The tools he relies on! (See References below) * The perks of NOT having a company web site. * His entrepreneurial start âflippingâ Pokemon cards and the story of his first legitimate entrepreneurial venture. * His fast-track to learning code in order to provide for his new son - but the $800 per month wasnât cutting it. * How he âdove inâ the deep end and attended a convention that launched his current success. * The $2 that changed everything and caused him to quit his job. * The networking tips that have served him well. * The challenges of working with Affiliate marketers. * How to get started as an affiliate marketer. * The role of writing great copy. * The commission rates he looks for and when you can negotiate. * The seasonality of Ad Costs and when you sometimes just kill a campaign. * How he pays his team and structures compensation. * The importance of reading data and the power of ruthlessly cutting underperforming campaigns. * The beautiful video campaign that didnât convert. * The effect of Rolands Leverage, Scale & Exit program on Rayâs life.
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References Mentioned in this episode: StandardConversions.com
TeamTreeHouse.com
Stack That Money Forum
Direct Focus Online
GiddyUP
Great Leads
Ad Spy
The Lords of Strategy Book
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Are You âSniffing The Neckâ? Roland gives us valuable content every Monday on how to achieve massive business growth. This episode is no different, with Roland sharing a Donna Karen story, shared with him by Bernt Ullman, who we had on the show earlier this year (episode 88).
As you think about growing your business, one of the fastest ways to increase your reach and your product line is to enter into licensing relationships with other businesses that have already been where you want to go in their market. Roland shares with us some great examples as well as the scenarios in which Licensing makes the most sense.
To dig in further with Roland, head over to our website and sign up for exclusive content from Roland to your inbox. Weâll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts.
Listen Today For * The Donna Karan success of almost an 8-fold increase in profits over the course of two years, largely as a result of licensing.
âYou donât have to be a huge world-renowned brand like Donna Karen to take advantage of licensingâ. Roland Frasier
The Three Scenarios In Which Licensing Your Name or Brand Works best: 1. You have created a business with high brand equity and a loyal base of customers like Donna Karen did.
Here, you have a core-product and/or market, and you take the brand equity that you have created and leverage it by allowing third parties to use your brand to market the thing they are good at (like DK did with fragrances), to a market they have already developed (like Estee Lauderâs retail perfume store relationships).
- If you are a personality or influencer with a large number of fans or followers.
This is basically the same as number 1 above, except it applies more to you as a personality as opposed to a personality-independent brand that you have developed.
- If you have invented something but donât already have a customer base or distribution channel to sell into. You could spend years and millions to acquire customers and master distribution, or you could just tap into someone elseâs customers and sales channels.
âIf youâre a small company with a great product, frequently, your best option is to go to a larger company that already has resources and distribution to get your product to market faster, or to help it reach larger marketsâ. Roland Frasier
Examples of Licensing Strategy And Success ⢠âShark Tank.â The Sharks have relationships with (or just know about) companies that specialize in the distribution of products through their existing channels.
All the sharks have to do is take the new product to one of those companies and, boom, they have virtually instantaneous sales and profits.
⢠Daymond John: This is exactly what Daymond John did when he worked with us to market and sell the âSpy Escapeâ product that he invested in on one of the Shark Tank shows. We had a huge audience of people who would be perfect buyers for the product. So, Daymond made a deal with us to market and sell the product to our existing customer base through our existing distribution channels (our website, email list and social media channels).
⢠Kylie Jenner: Another perfect example of someone who started out creating a social audience, then lent her name to other brands to create clothing lines and ultimately partnered with a world-class cosmetics manufacturer, Seed Beauty, to co-create products.
⢠Authors: While most of what weâve talked about so far apply to physical products, you can also license your intellectual property, like courses you create, or stories or songs you write. Many well-known (and not so well-known) authors do this. They create a book or a course or a podcast or social media channel and then license their name or content or course to other people who have customer and distribution channels to market and sell it.
We see this quite a bit even in our own business where we license our content to other businesses that want digital marketing educational materials for their audiences. They pay us for the use of our content and then we benefit from royalty payments while they and their audiences benefit from having access to our training materials. It makes sense for us to do this because by doing it we receive brand exposure to huge audiences that we havenât yet touched or that would be very expensive to build or acquire.
âRemember, licensing is all profit. Everything you receive from licensing royalties is falling to your bottom line.â - Roland Frasier
Consider This, If you were to enter and develop a $10 million market yourself and operate at an 8% profit margin, that would generate an additional $800,000 in profit for you. But, if instead, you licensed your name or product or IP to someone else who had that market, you would save all the time and investment and risk of building that market yourself, and at a 10% license fee, you would actually make $200,000 more in profit!
âLicensing is one of the most proven and most profitable ways to expand your business. Itâs definitely something to consider. -Roland Frasier
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Collaborating With Micro-Influencers, Utilizing Keywords & Hiring Email Lists
Roland sits down with Ed OâKeefe: Father of Seven, Founder of Traffic Mastery Live, and Author of 'Time Collapsing'. They talk as seasoned friends about the current eco-system of traffic, whatâs working now, and Ed shares some great tips for entrepreneurs and investors.
For more from Ed OâKeefe, you can check out EdOKeefeLive.
Listen Today For
- The first thing to think about if youâre going into business: Assess the potential of a market by looking at its size and quality in relation to the price point.
- How to start a business from scratch by hiring email lists.
- How to spot the gaps in your whole game plan.
- Why you need to be âbroad and shallowâ in your knowledge of your business - broad in your understanding of everything but with expertise in at least one area.
- How many Investors lose money because they donât have the above understanding and have zero understanding of digital marketing.
- Why you need to find something with a âdisruptive hold in the market placeâ for it to have longevity. Does your market have 'a pain', are you truly solving it, is it growing or is it dyingâŚ?
- The value of reverse engineering competitorsâ funnels and iterating off their starting points.
- How to get market data quickly and inexpensively.
- Utilizing brand keywords, buyer intent keywords and competitor keywords.
- Using Micro-Influencers (Influencers with under 50K followers) to build social proof that you can then amplify.
- Why you need to have a differentiating competitive advantage in order to compete, and if you donât have one, what to do.
âIn our household, the one piece of advice we give is to be nice to everyone along the way as you pursue your dreams because that stuff comes back full circleâ. Ed OâKeefe
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References Mentioned in this episode:
Shoe Dog Book
The Rise Book
Time Collapsing Book
PitchBox.com
CloutHQ.com
Contact & Follow Ed OâKeefe
Through his website.
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Are you playing chess or checkers? How good of a negotiator are you?
âBeing a good negotiator has a lot to do with knowing how to create a fair deal for both sides to get as close to what they both need from the deal as possibleâ. Roland Frasier
Itâs helpful to consider the documentation side of negotiating. Entrepreneurs often play âcut and pasteâ lawyer to avoid time and expense - or, they use an attorney that is eager to move onto the next case, and may have no real-world experience of dealing with the actual consequences of the clauses they put into their documentation. In this episode, Roland will help you think through key categories that can protect your interests - and keep things fair.
Every single word of a contract or agreement is important, so if you or your attorney donât fully understand why everything is in there, then you might be setting yourself up for more than you bargained for, literally.
In this episode, Roland gives us 25 things that good negotiators AND deal documenters are thinking about BEFORE anyone drafts ups a contract.
To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox. Weâll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts.
Rolandâs Deal Documentation Negotiation Categories
(Keep in mind this is NOT an exhaustive list!)
Be sure to pre-think about:
1 Taxes
2 Effort Reduction
3 Liability Constraints
4 How can we assign or fractionalize liability?
5 Damages in terms of a failure to perform on the contract?
6 What if somebody does something that is negligent?
7 What about the creation and ownership of Intellectual property? Including Customer Lists.
8 What are the legal defenses that we can build into the deal?
9 Indemnification - what if someone suffers damage?
10 Performance and time? Are there any parameters for which you want the performance to occur?
11 What about Disclosure to third parties?
12 Exposure of yourself personally?
13 Exposure of your company or companies?
14 What about access to trade secrets or accounting information?
15 What about discovery in the event of a dispute? Do you have a right to see documents or video for example?
16 Interpretation?
17 What about how youâre going to resolve disputes? Are you going to submit to The American Arbitration Association or the Judicial Arbitration Mediation Service? Is that what you want? How can you keep it out of court?
18 What about modifications?
19 What about duties? The things each party is supposed to perform and triggers for that?
20 What about rights (and are there triggers for additional rights)?
21 How is payment to be made?
22 Third parties? Are there any Third Parties that you want to include in the deal or that can create a liability for you - that you might want to exclude?
23 What are your remedies if things donât work out?
24 Does the person who is entering into the agreement have the authority to?
25 What about representations and warranties?
âNext time youâre preparing to paper a deal or youâre having a conversation about deal points, you need to be actually aware that this is a game of chess, not checkersâŚâ Roland Frasier
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References Mentioned in this episode:
Never Split The Difference Book
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Rohan Sheth has grown a couple of companies - one multi-network agency, GrowRev (which manages over 5 million a year in digital advertising), as well as a software company Direct Heroes. Heâs also an in-demand speaker, consultant, and lifetime entrepreneur. He has been featured on Forbes, Entrepreneur and Fast Company magazine to name a few.
Today Roland and Rohan have a good sit down conversation. Rohan gives tidbits and tips to companies and influencers who are trying to manage and grow their following. He shares the tools that will give you the competitive edge, his advice on partnerships and hiring, AND he even drops a super cool travel hack for when you have to fly economy!
âYou can go fast with yourself but you can go far with someone elseâ. - Rohan Sheth.
For more from Rohan, visit his website or connect with him on Facebook. Youâre also likely to want to visit the Direct Heroes site by the end of the episode.
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Listen Today for
- How he made over $150k from selling pocket bikes in high school.
- The failures that taught him his best lessons.
- Some media-buying insights on Snapchat and other platforms as an alternative to Facebook.
- Why they stick with paid traffic instead of pursuing organic traffic.
- How he sees Partnerships and where they have been hugely successful for him.
- The best way for the average company to use Instagram and how being real will increase engagement.
- How using a tool like Direct Heroes on the back end is a powerful way to capture your influence and build your audience - and may save you money on Virtual Assistants.
- Why he loves Instagram Lives and anything âvideoâ.
- The benefits of hiring âfull-stackâ employees (and if hires arenât âfull-stackâ they train them that way, with an understanding that theyâre part of a bigger team, even if they rock at a particular slice of the pie).
- What keeps him motivated and on track and how he pursues balance in his life.
- His genius travel hack for flying economy!
âIâm always asking, how can I get more lifetime value out of every post and every follower.â - Rohan Sheth.
References Mentioned In This Episode
Value Factor book
Grow Rich With Peace Of Mind book
Dr. Demartini
Contact & Find Rohan Sheth
On his official website
Visit Instagram
On YouTube
On Facebook
On LinkedIn
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Seven Key Deal Points Hear how you could acquire (or give) an ownership interest when non-cash assets like knowledge or time are being brought to the table. Hold on to your seats, swig that coffee and get your pen out (or just check out the show notes below) because Roland doesnât skimp on the content today!
Imagine what you could do with your business if you had the dream team or you could join forces with a strategic partner?
Knowing how to structure a deal can make all the difference, and thatâs what Roland is helping us with today. He breaks down for us how to structure an agreement to let someone else into your existing business as an equity owner, when they have something thatâs valuable to your company, such as time or knowledge!
These key deal points also apply if you want to 'earn-inâ to partnership in a company, with no cash to bring to the table.
Seven Key Deal Points To Remember:
- What are the roles of each party complete with full job titles, descriptions and employment agreements?
- Detailed compensation package deal points.
- Consider a Buy-In for immediate equity plus performance-based increases of up to 10% additional vesting, at 2.5% a year for up to 4 years. This is a time-based component, PLUS performance-based milestones based on revenue.
- Provide for what happens if things donât work out: Build a backup clause into the agreement, like if they leave the business or theyâre terminated. This way you have a right to buy them out on pre-agreed valuation formula with pre-agreed terms (so that it doesnât have to be paid all at once).
- You need to agree on the Valuation for the Buy-In. Usually, this is done based on an industry multiple times EBITDA. (Earnings Before Interest, Taxes, Depreciation, and Amortization). For example, if a business is earning 1 million dollars in profits and you agree on a multiple of 5, then the valuation would be 5 million and a 20% buy-in would be 1 million dollars.
- If the buy-in is not for money, then you need to place a value on the non-cash value that theyâre bringing. For example, if you operate at a 30% profit margin and letâs say they are bringing a book of business worth a million a year, then the first-year value would be $300,000. Then you consider the lifetime customer value, letâs say 3 years: Then youâd expect that book of business is worth about $900,000. Now! If your company valuation is 1.8 million and what theyâre bringing is $900,000, then youâre up to 2.7million. So the 900,000 that theyâre bringing to the table is worth 33% of the equity.
- You need to have language that adjusts their equity based on what you thought it would be, to what they actually bring in. So a good and fair agreement would include that the equity adjusts to fit the actual performance of what they bring.
Lastly, Roland encourages you to acquire an awesome attorney and business advisor to help you navigate the tax issues and more, but just understanding these options puts you ahead of the game.
To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox. Weâll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts.
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This is your seat at the table in a live brainstorming session with Roland and Andy Mackensen, of Snack Nation.
Andyâs 4-year-old company hit #24 on the Inc, 500 Fastest companies list in 2018. They are currently meeting a need with healthy snack delivery for around 6000 offices. But what they really do, is discover the newest healthy snacks and curate the best of them. In turn, they provide value on multiple fronts by also collecting data from their customers for the suppliers.
In todayâs episode, Roland consults with Andy on how to 10X this thriving business. We get to be a fly on the wall as they consider some options and angles. Listen if you have a business that you are trying to scale and need some smart strategies. For more on this - and some context - check out episode 77 where Roland breaks down the strategy âHow To Take Your 1 Million Dollar Business To 10 Millionâ.
âWe realized this pivot could help us accomplish our mission faster, and in a much better way. The entire thing made more sense.â Andy Mackensen
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Listen Today for
⢠The reason(s) Andy abandoned a successful and fast-growing vending machine business that was generating 25k per month.
⢠How he convinced his investors that the above was the right idea.
⢠The roll that mission has to play in EVERYTHING.
⢠How theyâre helping 500,000 employees across the country by helping them be healthier while helping snack companies learn more about their target markets through the data theyâre collecting.
⢠The value exchange that ensures they donât need to pay retail, ensuring a lower cost of goods sold.
⢠The Data Play opportunity that makes their model twice as successful.
⢠The fully customizable model that keeps the recurring revenue coming in.
Now Keep Up as Roland and Andy brainstorm and hash out ways to grow his business further
- Through Increasing Value
- Though Product or Market Expansion
- Through Partnerships (and affiliate relationships)
- Through Acquisitions
References Mentioned In This Episode
Rolandâs 10X Plan (Episode 77)
Contact & Find Andy Mackensen
Visit Snack Nation
On LinkedIn
On Twitter
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In true magazine style, Roland gives us not one but two tidbits to consider in todayâs snackable (and stackable) episode. The first is a rising trend which provides a great opportunity to consider, and the second is a behind the scenes look at how he and his team collect and use data for WarRoom.
To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox. Weâll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts.
Are you looking for the next revenue stream or advertising media for your online or offline business?
Listen Today For
- A heads up on Print Media: 134 brand new print magazines published at least quarterly have emerged in the last 2 years alone.
- Media Companies at the forefront of this trend include Meredith (With Magnolia mag featuring Fixer Upper Stars), which reportedly has 5.6 million readers and over 910,000 paid subscribers in just two short years in print.
- Other Internet companies like AirBnB, Away (Here Mag), Bumble (Bumble Mag) and Away (Here Mag) - are also leading the way.
- These print magazines are reaching Millenials, an often hard to reach demographic.
Consider doing this too if you want to
- Better connect uninterruptedly with your audience.
- Reach highly segmented audiences with very specific interests.
âOne thing is for sure, Print is definitely on the rebound and creates a deeper connection with audiences that are willing to pay for high-quality content - an experience free of email and social media notifications.â - Roland Frasier
Plus A Bonus From Roland:
What data can you gather to improve the customer experience for your clients?
- Roland describes how his team tries new ideas at each event and measures the customer experience with feedback forms.
- In turn, theyâre able to constantly improve the experience for their customers.
- Itâs essential you donât just gather, but analyze and take action on the data you collect in order to serve your customer better.
Click to find us on Apple Podcasts and other podcast players đ§
References Mentioned in this episode:
Magnolia Mag
Airbnb Mag
Whoolly Mag
Bumble Mag
Here Mag
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This episode will give you some helpful strategies if you're constantly working on increasing your productivity! If youâre also trying to figure out how to keep up with the constant need for content creation and the constant challenge that is hiring and team building, be sure to listen.
Roland talks with Michael Hyatt, an American author, podcaster, blogger, speaker, and former chairman and CEO of Thomas Nelson. In just 8 years as an entrepreneur, Michael has built an 8-figure business focusing on leadership and productivity coaching. His passion is to help people win at work and at life, with sustainable success.
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If you want to glean more from Michael Hyatt, he recommends you go to his main site.
âA lot of people teach what I call the hustle fallacy, which is basically put your family and health on hold, go balls to the wall make your business work, and everything else goes to pot. Thatâs not sustainable. Thatâs not what I teach.â Michael Hyatt
Listen Today for
- How pruning has been a vital part of healthy business growth.
- How a clear customer journey has been critical.
- A break down of the customer journey thatâs working so well for Hyatt.
- A break down of how he creates content using a 10/80/10 principle and mega-batching.
- How the Hyatt team even applies 10/80/10 to writing books.
- Hiring practices that have made a huge difference in the success rate of their new hires.
- How to stay out of the 'Drudgery zone'!
- The flaws in Masterminds AND one on one coaching, and the Hyatt alternative.
- How Michael plans to get his company to 100 million in the next five years.
âIf your dream doesnât require a team, your dream is too small.â Michael Hyatt.
References Mentioned In This Episode
Lead to Win podcast
Free to Focus Book
Get Noticed In A Noisy World Book
Good to Great Book
Kolbe.com
Contact & Find Michael Hyatt
At MichaelHyatt.com
On Twitter
On Instagram
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Through his Website
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Do you have an over-arching strategy for your business? Today, Roland helps us to think along these lines as we get to hear him talking to his exclusive mastermind at WarRoom. Listen in for the questions you need to be asking and for the filter you need to run new ideas through.
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To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox.
âOnce you have an overarching strategy, you need to run it through a filter to see if it will best serve you.â Roland Frasier
Questions To Ask About Your Strategy
- Will it help you beat your competitors?
- Will it address the threats of potential substitutes and new entrants?
- Does your strategy leverage your competitive advantages?
- Does it get granular enough with your competitive segment?
-
Is my strategy trend informed?
-
In regards to consumer behavior?
- In regards to resource allocation?
- In regards to your product lines?
âThe list is long of really smart people with really successful businesses that didnât think about whether their strategy addressed new entrants and potential substitutes.â Roland Frasier
References Mentioned in this episode:
McKinsey Quarterly
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This is a fascinating episode with Australiaâs #1 authority on Visual Based Thinking and creator of The Models Method, Simon Bowen.
As a dynamic change agent, consultant, facilitator, CEO mentor, speaker and author, Simon Bowen is highly sought after by Fortune 500 companies, heads of Government, the military and private sector because of his transformational impact on the organizations he serves.
This episode is for you if you want to
¡ Elevate your sales results
¡ Raise the performance level of your team
¡ Increase your leadership impact, and
¡ Create higher levels of ownership and alignment across your business.
â83% of all signals come in through the visual cortex⌠people believe what they see but they doubt what they hearâ. Simon Bowen
Click to find us on Apple Podcasts and other podcast players đ§
Listen Today for
- Some genius tips and insight on pitching and sales.
- Why sales scripts fall short - and a better way to get results.
- Why you need to justify your prospectâs decision to buy instead of providing them with a reason to back out and say no.
- The mistake most people make when they try to sell a concept.
- Why selling Context works better.
- Why you HAVE to be tracking your conversion rates.
- Why using models will be all the more powerful for you the more complex your product is.
- How using models will affect the SPEED of your conversion rates as much as increasing the rates themselves.
- How you can use models for project management, planning and leadership as well as sales.
- An explanation of âchoreographyâ - how the model is delivered, the storyline, and how you unpack the model and place the buyer in the model.
- The emotional movement of a sale: From Interest to Tension, to Desire, To Confidence, To Urgency.
- The ideal suite of models that your company would benefit from.
- How the Genius model is transforming companies because everyone in the company knows what they do and can explain it.
- How external market misalignment is tied to internal alignment and therefore using models can transform your company inside out.
- The most post powerful sales weapon in our current culture.
- And so much more!
âFor me, conversion is three things, the quality of the conversion, the speed of the conversion and the rate of conversion⌠We have people ALL the time making high ticket sales immediately when they use the modelâ- Simon Bowen.
Books Mentioned In This Episode
Thinking Fast Slow
Finite & Infinite Games
How to Read A Book
Contact & Find Simon Bowen
At The Models Method Website
On LinkedIn
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Inversion Thinking Part 2
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In this episode, Roland yet again helps us to think smarter. He shares with you how he protects his businesses with Inversion thinking - and how you need to plan for the opposite of what you want to happen. This is not a doomsday episode, but a way of thinking that will protect you and keep you prospering.
Roland shares an example of when he was stuck in a bad situation, but turned it into a good situation that made him a whole lot of money. This âmake lemonade out of lemonsâ mindset will empower you to adapt and pivot when necessary.
To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox.
âItâs remarkable how much long term advantage people like us have had just by trying to consistently be NOT stupid instead of trying to be very intelligentâ Charlie Monger
Listen For
- The things that are making you money today may not be the things that will make you money in 5 years - and what to do about that.
- How Roland made 1000X ROI from a hotel room when his plane was grounded for 10 days
- How trying not to be stupid is way smarter than trying to be smart
And moreâŚ
âI assume that everything that Iâm doing right now that makes me money is going to be gone five years from now. Because change is inevitable and constant. So I live in a state not of panic, but of concern - so that I can adapt my business so that it will not go away.â Roland Frasier
Contact & Follow Roland
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Hold on and listen in closely today, as Roland and 28-year old Syed Balkhi talk smart and fast about his progression from problem-solving innovator to Award-winning entrepreneur - honored by the United Nations. 10 million websites use his software, so itâs no wonder heâs been featured in Forbes, Inc, e.t.c
Roland asks questions about how he has built his amazing, multi-faceted, 8-figure business from nothing. They quickly move into a conversation regarding how he is âboot-strapâ growing his company with smart acquisitions and more.
âI learned how to code because I didnât have the money to pay people to code. I literally opened the source code and started googling. Iâm pretty good at reverse engineeringâŚI can 'make crappy' fast!â Syed Balkhi
To find out more about Syed and dig a little deeper, visit his site.
Listen Today for
- How Syed started earning money for himself at age 12 - with forum posting.
- How his determination to play video games in High school drove his creative problem solving, teaching himself how to make a proxy and how to code.
- How he evolved into making websites for people and hiring people by age 16.
- How his now 10-year old blog was birthed in order to solve problems for his clients (for free) and this blog turned out to be the foundation for his success.
- How he built his content purely on user-fed content, and the affiliate marketing revenue and rev shares grew as word of mouth spread.
- How (and why) he made the leap to a software developer.
- How his Exit-Intent Popup code changed the game (and he even trade-marked the term) increasing traffic by 600%.
- How he dealt with people knocking off his work.
- What he learned from taking OptIn Monster outside his primary ecosystem.
- Why he stays within the WordPress ecosystem (35% of the web) to double down on his unfair advantage.
- How to define a success gap!
- How (and why) Syed is growing his business through Acquisitions.
- How his reputation for not abusing his user base has opened acquisition doors.
- How he got connected with his highly successful mentor.
- His perspective on mentors and paying for them.
- Syedâs travel hacks for the monthly trips he takes with family.
âLook at LeBron James. He has a professional coach for everything. If youâre an entrepreneur you need that network to improve. You can only improve if youâre around people that are smarter than you.â -Syed Balkhi
Click to find us on Apple Podcasts and other podcast players đ§
References Mentioned In This Episode
OptInMonster
Extreme Revenue Growth book
Nathan Latka podcast
Traction Book
WPBeginner Blog
Contact & Follow Syed Balkhi
At SyedBalkhi.com
On Facebook
On Twitter
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Through his Website
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Thinking Different
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Roland is always inspiring people to think bigger, and this episode is no different! He gives you questions and an exercise that you can use to assess your assumptions and help you grow your business a hundred times over.
âInnovation is what leads to exponential growthâ - Roland Frasier
Listen in as Roland shares examples from Elon Musk and one of his WarRoom mastermind members.
To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox.
Listen For
- The problem with only focusing on Optimizing all the time
-
Four Vital Questions to ask for your life and your business:
-
What preconceptions do you have about both your life and the business that are holding you back?
- What are the internal language patterns (things that youâre telling yourself) that are also holding you back?
- What are the assumptions that youâre making that might not be actual facts?
- How can you apply lateral thinking to your situation?
"Most of our lives we reason by analogy, copying what other people do with only slight variationsâ - Elon Musk
Contact & Follow Roland
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Today on our 100th episode(!) Roland talks with serial entrepreneur Tony Grebmeier, co-founder of 8-figure business ShipOffers, which is a six-year Inc 5000 fastest growing company.
Roland describes Tony as someone who knows everybody and has the building blocks to connect people and make things happen. Tony helps people build brands, hosts the BeFulfilled podcast, and his mission in life is to create a community where entrepreneurs know that they can achieve anything they want despite their past.
If you're inspired after listening to this episode or want more on what you hear today, visit Tonyâs website or check out the BeFulfilled Podcast.
âI like to watch the trends and be patient. Iâm never a believer in trying to catch the current wave, but I like to be patient, the waves will comeâ. Tony Grebmeier
Listen Today for
- The first question Tony asks an investor looking to work with him.
- How White Labeling works at ShipOffers and the unique opportunity it provides.
- How important (and smart!) it is to test early before customizing.
- What has surprised him in his 18 years of his entrepreneurial journey.
- The win-win of having a personal brand that supports a non-personal brand.
- His definition of success and how he brings purpose to everything he does.
- His centering mechanism (and his passion project).
- What happened when he asked himself âwhat would it look like if I was personally fulfilled?â
- How important it is to ask for help and ways to see your blind spots.
- How youâll make more money when youâre fulfilled.
- How he focuses in the morning and cultivates gratitude and community.
- Plus - Roland draws out his travel hacks.
âI want to be around people who want to do something thatâs going to be great for the world." Tony Grebmeier
Click to find us on Apple Podcasts and other podcast players đ§
References Mentioned In This Episode
Traffic and Conversion Summit
The Shift Movie
The Power Of Habit Book
Contact & Follow Tony Grebmeier
At His Website
On Facebook
On LinkedIn
On Twitter
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In this 7-minute episode, our host Roland is talking to his Mastermind, and we get to listen in on his money-making insight. Roland lays out his strategies and gives you some powerful tools to use in your business that will make all the difference!
If youâre a founder or CEO of your business, this episode is 100% for you. Do you find yourself so busy running things and getting 'caught in the weedsâ that you canât get to the important stuff? Itâs essential that youâre stepping back and understanding where your business is at, building strategic partnerships and creating competitive advantages.
Listen For
- Why you need to be in the board room and not the office
- What to say when your team try to bring things to you that you shouldnât be focusing on
- The Ideal time to sell your business (and why)
- The time to NOT sell
Where Are You In Rolandâs Six Stages Of The Business Growth Life-Cycle?
1) Startups (Seed Capital, Structure, IP, Founders)
2) Traction Phase (Look for Product-Market Fit - Build, Measure, Learn, Test)
3) Constraints Phase (Talent! Cash crunch, legal issues, market size, offer fatigueâŚ)
4) Growth Phase (Ideal time to sell! Youâve got past constraints but Private Equity companies can still see âblue skyâ, knowing they can 5X within 3-5 years)
5) Decline Phase
6) Maturity
To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox.
Click to find us on Apple Podcasts and other podcast players đ§
References Mentioned In This Episode
The Road Less Stupid
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Today Roland digs into conversation with Jason Williford and Tracy Cousineau - founders of one of the fastest-growing companies in America as they position to scale nationwide. Real Estate Expert Advisors hit the Inc 500 in 2016 and it continues to grow. They share with us some of the secrets to their success, how they rebounded from the 2008 recession and what they think has made all the difference.
Jason and Tracy were each separately rocking their businesses when 2008 hit them âlike a ton of bricksâ. Of course that wasnât the end of the story, but instead the beginning of massive success and a much greater purpose than they had before. The company's Proven home selling systems have been mentioned on National TV due to their innovative processes that NET sellers more money and find buyers the perfect home.
They share with us today the takeaways they learned from the last recession, how they bounced back and now see their experience as a gift. To learn more, you can go to their site and they even give their phone numbers at the end of this episode.
âBefore the recession, I saw real estate as my paycheck, my job. It paid the bills. But when we lived the recession we lost everything we had of worth, and it made me a different person. We came out better people and we know our why and we LOVE to serve other peopleâ - Tracy Cousineau
Listen Today for
⢠Their top takeaways to protect and buffer you in the case of another recession
1 Get out of debt (they run a cash company).
2 Youâre the Average of the Top 5 people you hang out with, so be smart.
⢠The top 3 reasons houses donât sell
1 Missing Criteria
2 Too much fluff in the Copy
3 First Impression of the listing
⢠The top 3 things that homeowners want
1 They want to Maximize their net
2 They donât want to be pressured
3 They want to move on the time frame that works for them
PLUS ~ Youâll also hear
- The pre-eminence moves theyâre making with current market âthreatsâ, including iBuyers.
- How they turn negativity around and use it as fuel and motivation to prove people wrong.
- The tough conversation and breakthrough that pulled them out of the GRIND.
- How their agents net around $100,000 compared to the national average of $34k.
- How they handle living together and running a business together.
- The 5-minute rule that saves their relationship and helps them resolve disputes.
- How they separate out their âboxesâ of responsibility.
- How their WHY and their passion to serve and help people distinguishes them from the rest.
âWith this market shift weâre asking, How can we help these agents continue to live their lifestyle through a recession - so that theyâre not where I was with $156 and three kidsâ -Tracy Cousineau
Click to find us on Apple Podcasts, our web site, and other podcast players đ§
References Mentioned In This Episode
What is an iBuyer? âThe âiâ in iBuyer, therefore, stands for âinstant," although many mistake it to mean âinternet. â According to this agent vs. iBuyer definition on metro brokers: "If the seller accepts the offer, they will then receive a visit from an inspector provided by the iBuyer to evaluate the condition of the property.
Contact & Follow Jason and Tracy
Tracy on Instagram
Jason on Instagram
Real Estate Expert Advisors on Facebook
Real Estate Expert Advisors on Linkedin
Their website
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A Five-Step Inversion Ad Strategy
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Would you like 1.5 million App downloads? How about 3.5 Billion earned media impressions?
In this short and smart episode Roland Frasier explains Inversion Thinking and breaks down a Burger King campaign that first failed, but ultimately resulted in massive success, a 37 to 1 return on dollars spent on advertising.
What is Inversion Thinking? Inverse thinking helps you identify what you donât want to happen so that you will know what things not to do that will lead to that unwanted result.
âTell me where Iâm going to die so I can be sure not to go thereâ Charlie Munger
If you know 1) What you donât want and 2) The steps that will lead you to that thing you donât want, then you know what NOT to do to avoid that thing you donât want.
But sometimes Inversion thinking can help you create a brilliant campaign. With a little creativity, a fun scrappy approach, and these five steps, youâll be on your way:
Listen For Rolandâs Five-Step Plan To Build Your Own Inversion Ad Strategy
1) Apply Inversion Thinking - Ask âWhat do I NOT want my prospective customers to do?â - and then turn that undesired activity on its head and figure out how it could benefit your business.
2) Incorporate Data Collecting Tech - blend in favored or trending tech (in our case study it was geofencing but it could be as simple as Instagram) to facilitate that action you DO want your customers to take.
3) Engage your prospects further by âbaking inâ Surprise and Delight.
4) Give them a story to tell!
5) Use data-based performance measurements (in this case it was app downloads and digital coupons) to monitor your campaign.
To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox.
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Power Up Your Online Course
If you have a program or youâre developing one, this is a MUST-LISTEN episode with plenty of takeaways you can implement right away to impact your customer experience AND your bottom line.
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Marisa Murgatroyd turns everyday entrepreneurs into online superheroes! - So that they can change the world from their living room. She has an extensive track record of building incredible personal brands that help coaches and entrepreneurs to stand out, become visible and attract a passionate tribe. For the past five years sheâs been providing branding solutions to 6, 7 and even 8 figure entrepreneurs while building her personal online company, Live Your Message, from zero to 1.5 million.
Her company, Live Your Message focuses on entrepreneurs with online courses. Roland Frasier sits with Marisa in this episode as they get inside her business and break down the critical factors to put into programs and the elements to you must avoid!
"The dirty secret of the (200-billion dollar) traditional online program industry, is that 97% of people who buy these courses donât finish the programs or get the results.â - Marisa Murgatroyd
Did you know that people will pay 13-18% more for better customer experience? That 56-80% of people will leave a brand they love based on one bad experience? Listen in today if you want your program to make more sales, you want to eliminate refunds, boost completion rates and get pages of success stories for your product. Maria has also set up a link for our listeners here if you want to find out more and dig deeper.
Listen Today for
- How this entire customer experience approach âSoup to Nutsâ will have customers completely hooked and sharing with their friends.
- How refund rates plummet and cash in the bank increases.
- How to wrap your courses and programs with service that canât be stolen and âripped offâ.
- The Ten Factors to put into your programs to escalate customer experience.
- The Ten opposite experiences to AVOID in your programs and services.
- How critical it is to define the goal and future-self for the customer in your program.
- Her âMission Possibleâ Template thatâs working wonders for her clients and the âExperience productâ theyâve patented thatâs getting30-90% (as opposed to 3%) of people across their finish line.
- How all content must be applied content, never content for the sake of content. Everything your customer learns must have an immediate application and move them closer to their finish line.
- How to avoid the 'Downward Death Spiral' (where people get stuck, they get frustrated and walk away) by narrowing down your end result/course focus.
- The Birds Eye View element that counteracts a âheadlights in the fogâ feeling and builds trust with people.
- How to create unstoppable momentum in your program by challenging people just enough (4% rather than 40%) at the right time and in the right flow, so that people donât get bored, overwhelmed, and frustrated.
- The inspiration she drew from Pokemon.
- The biggest challenge that she sees again and again in product creators, âthe cognitive bias of being an expertâ - and how it doesnât serve the consumer/customer.
- How she addresses that biggest challenge and provides a solution.
âPeople can not win the game if they donât know what winning looks likeâ- Marisa Murgatroyd.
References Mentioned In This Episode
Custom link for Our Listeners
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Labeling Something As Impossible Is Easy. It Doesnât Require You To Try...
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Could JK Rowling be a recording artist? Could Oprah invent space travel or the self-driving car? In this snack-able episode, Roland makes a case that they COULD, and YOU CAN achieve whatever youâre passionate about, using this five-step plan.
âUltra-high achievers align themselves and their dreams to opportunities that match their talent, skills, and resources, at times at which those opportunities present themselves. They increase the breadth of whatâs possible for them by sculpting their own possibility vision, with the chisel of data and opportunity.â- Roland Frasier
To dig in further with Roland on the subject of possibility and achievement, this episode is one of several along these lines, so be sure to listen in to the Monday (snack size) episodes for this inspiring content, starting with episode 83. You can also head over to our site and sign up for exclusive content from Roland.
Listen Today for
⢠10 Ways for a 65-year-old, 5-foot tall woman in a wheelchair could fulfill her dream of playing with an NBA team, by adapting her mindset and dream to take it from impossible to possible.
⢠How to adapt your desire and mindset in order to overcome systemic, physical, financial, societal or legal obstacles to your dream.
The Five-Step Plan
Step 1 Find the Fire.
Step 2 Conceive and Believe. Your subconscious will not allow you to achieve something that it hasnât seen as possible first.
Step 3 Practice Adaptive, versus Non-adaptive possibility (otherwise youâll have a lot of trouble seeing it as possible and accomplishing step 2)
Step 4 Apply data-informed resource opportunity alignment.
Step 5 Pursue, persist and persevere.
âWe cannot say if Oprah could have developed a space ship or an electric car, but Iâll bet she could have had that if it had been her passion. Goodness knows that she could be the engine to either of those now because she has the capital and connections to make it happenâ.-Roland Frasier
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âEveryone can be hypnotized, thereâs no one who canât beâ. Grace Smith
Optional exercise/meditation (around 20 minutes in). Listen responsibly! You could become overly relaxed while listening to this episode!
Today, Roland Frasier gets deep into a fascinating discussion with Grace Smith, who if you havenât already heard of her, is on a Mission to Make Hypnosis Mainstream. We get to hear the powerful story that fuels her passion and launched her career which has blown up to a 7-Figure business.
As a pioneer in the Hypnotherapy field, her private clients including Fortune 500 CEOs, A-list celebrities, Olympic athletes and government officials. She is Founder of the worldâs #1 provider of hypnosis education, products, and services, Grace Space Hypnosis.
In this episode Grace actually takes Roland (and us) through a 3 minutes exercise that will give listeners a taste of hypnotherapy. If you want to learn more in-depth about Grace and what she does, visit her website and follow her on social (links below).
âIf you donât want the result you wonât experience the resultâ. - Grace Smith
Listen For
- A three-minute demonstration (on Roland) and Graceâs explanation of how it works!
- How Grace sold close to 100 sessions in under 24 hours.
- What it was that caused her to consider hypnotherapy for herself and the 'miracle' that changed everything.
- What distinguishes her hypnotherapy and her programs from the rest.
- How Hypnotherapy accesses the critical Theta Brain state of our sub-conscious.
- The hardest thing about being a hypnotherapist - even with life-changing results and amazing success.
- How she practices self-hypnosis.
- Why many of the sessions at her practice are MORE effective over the phone.
- What Grace would do differently if she could go back and start her business again.
- What she would do if they had the capital - AND Rolandâs better idea!
âI have no doubt Hypnosis will be mainstream and it will become a billion-dollar industry. Itâs more effective than meditation, yoga, and psychotherapy at changing livesâŚand all three of those are billion-dollar industriesâŚso all hypnosis has is a PR issue, an understanding of what Hypnosis is.â Grace Smith
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Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
References and Links Mentioned:
Grace's website
The App
Grace's Book
Contact & Grace Smith
On Facebook
On Instagram
Through her website
Contact & Follow Roland
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Businesses Do Grow Lightning Fast - When They Have To.
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If youâve been tracking with us on Business Lunch with Roland Frasier, you will have detected a growing theme, with Roland inspiring you to Think Bigger and Move Faster with a mindset adjustment and a smarter approach. In this way, you can indeed 10X your business in a year, or 10 times faster than everyone else thinks it can be done.
âThereâs no time constraint other than the one that we impose on our growth as a result of our mindset or our physical wellbeingâ - Roland Frasier
So if youâve wondered how billion-dollar businesses like Uber, Airbnb or Virgin scaled as fast as they did, this is a phenomenal episode for you. Roland sets out HIS intentions and how he plans to do it.
Listen Today for
⢠The reason Roland is so fired up and hungry
⢠Rolandâs examples and evidence that you CAN scale FASTER than you think
⢠The Artificial construct that weâve been taught that holds us back and the beliefs that we mistake as a reality
⢠The âunder-indexingâ that we tend to operate at
⢠What we ACTUALLY need to grow quickly
⢠The number one belief that kills dreams
⢠The two things that are actually growth requirements
- Our Mindset
- Our Physical Condition
âThe number one thing that kills dreams and limits our otherwise limitless potential, is not so much a belief that something canât be done, but a belief that it can only be done linearly, and not exponentially, that it can only done with certain resources and in a certain amount of time. I believe that we can supersede our beliefs and then fold time in half, and then fold it in half againâŚâ Roland Frasier
If you want more from Roland, visit our site and sign up for exclusive content from Roland. Also be sure to go back and listen to the last mini-series on Possibility, starting with episode 83.
References Mentioned In This Episode
James Schramko
Time Collapsing Book
Living With A Seal Book
You Canât Hurt Me Book
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Roland Frasier got to sit down and dig into conversation with Paul Lemberg, a renowned business coach, and author who, simply put, helps entrepreneurs make more money.
Paul has consulted with Fortune-100 companies like Cisco, Adobe, IBM, Goldman Sachs, JP Morgan/Chase, Mass Mutual, and Accenture, but his real and true passion is helping small business owners and CEOs to double and triple their profits, and will sometimes grow their companies more than 10-fold.
So whether you're a scrappy upstart with no systems in place, or a train in motion ready to scale, this episode has lots of value for the process, nuts, bolts and strategy of scaling up. For more from Paul Lemberg, visit his website here.
âMost people sell one product to one group one time. Thatâs it!... Theyâre missing the 10x theyâd get if they bothered to monetize the customer.â-Paul Lemberg
Listen For
- Pauls Two requirements for recognizing scalability in any business
- What is worth Testing
- How to master pricing
- The steps entrepreneurs & salespeople miss time and time again
- How to improve lead generation
- How to improve conversion
- How to improve your margin
- How to better monetize the customer
- How to master Systemization & Prioritization (and the use of your time)
- âŚAnd a plan for the beginning when things are âscrappy' and too early to systematize
- How to make it so your business can run without you - even if youâre an artist!
Plus,
Four Questions every business needs to constantly be asking:
1) Are we doing the most to create value for the customer?
2) What value is a customer trying to satisfy when they purchase our product? - Is there anything else I can provide that would help them obtain that value?
3) What else does a person who's thinking about X need that I can also help them with?
4) Whatâs the capacity of this business to deliver more of what it's got without investing more in?â
âYou want consistent and predictable results so that no matter who's running the process/system in your business it works out roughly the same way.â Paul Lemberg
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Contact & Follow Roland
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Contact & Follow Paul Lemberg
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Through his website
References and Links Mentioned:
Always Be Testing by Bryan Eisenberg
Be Like Amazon
Waiting for Your Cat to Bark
My Life and Work by Henry Ford
Be Unreasonable by Paul Lemberg
Subscribe & Review Business Lunch With Roland Frasier Podcast
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Have you ever felt that the structure of our society and how things work socially make your goal impossible?
If youâve ever felt this, or that what you want to do might be impossible for another reason, - or that it will take too long, or that âno-one has done it before so itâs probably a pipe dreamâ⌠this podcast series is for you.
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This is the last episode in this mini-series. Roland has built a strong case that to achieve exceptional things, you must first sincerely believe that what you want to do is actually possible. If you cannot even conceive and believe that the thing you want to achieve is possible, then your amazingly powerful brain will find a way to support you in that belief.
The truth is that there are very few things that are truly impossible.
In this episode, our host Roland Frasier joins us with MORE evidence that will inspire you to expand your possibilities and BELIEVE! Roland is known to be âThe smartest guy in the roomâ and this episode gives us a window into his mindset. One that will help you achieve so much more than you thought you could!
"Tens of thousands of bold and persistent entrepreneurs before you have stared down doubt, pushed past legal impossibilities, overcome physical impossibilities, dreamt impossible dreams and brought them to reality, broken through immense fiscal impossibilities and persisted past social impossibilities.â Roland Frasier
Roland has been breaking down the five categories of commonly held beliefs about Possibility.
- Legally mandated impossibilities (Episode 83)
- Physical impossibilities (Episode 85)
- Perceptual impossibilities (Episode 87)
- Fiscal Impossibilities (Episode 89)
- Societal Impossibilities
Last but not least, listen today for Rolandâs examination of Societal Impossibilities:
Have you ever felt that there are too many 'gatekeepers', or a 'good old boy network', blackballing, or simply that too many people are competing for the thing that you want? So, therefore âitâs just impossibleâ to get a break, get noticed and rise above the noise to get a foot in the door?
Well, if youâre thinking itâs impossible, then letâs look at what other people facing the similar challenges were able to do, and maybe we will learn that itâs not so impossible after all!
⢠Milton Hershey left school after the 4th grade. He was fired from his first job as a printerâs assistant and then had 2 failed businesses before founding the Lancaster Caramel Company. He grew that to 1,300 employees and sold it for $1 million to fund a new start-up called The Hershey Chocolate Company, which is now worth about $28 billion.
⢠Theodor Giesel, better known as Dr. Seuss, was told that his work was âutter rubbishâ and received 27 rejections before finally succeeding in publishing âAnd To Think I Saw It On Mulberry Street.â His books have now sold over 600 million copies in 20 different languages.
⢠Albert Einstein didnât even speak a word until he was 4 years old and performed poorly at school. His parents thought he had a learning disability and he dropped out of school at age 15. He even flunked the entrance exam when he tried to go to college. But, by age 26, he had forever revolutionized scientific understanding with his Theory of Relativity and Quantum Theory of Light.
⢠Stephen King, who has sold over 350 million books, was rejected 30 times before he found a publisher.
⢠Oprah Winfrey was born in poverty in rural Mississippi, ran away from home at 13, had a child at age 14 and lost it, and was molested by no fewer than three of her close family members. Her first T.V. show totally bombed, but eventually, she was able to build an empire that creates a personal net worth of over $2.9 billion.
⢠Thomas Edison famously said, âI have not failed 10,000 times, Iâve found 10,000 ways that will not work.â In addition to failing to invent the electric lightbulb over 1,000 times, Edison also enjoyed several other spectacular failures, including the automatic vote recorder, the electric pen, the tinfoil phonograph, the talking doll, ore mills and separators, the Edison Home Service Club, and the Home Projecting Kinetoscope.
⢠Walt Disney was rejected by bankers over 300 times when trying to get the funding he needed to get his Mickey Mouse empire off the ground. He also was fired by a newspaper for ânot being creative enough.â His first cartoon business, Laugh-O-Gram, went bankrupt. He suffered a mental breakdown, and an unscrupulous producer stole Disneyâs first big commercial success, Oswald The Lucky Rabbit and all of Waltâs animators and left Disney with nothing. Disney took it in stride though. He said, âyou may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you!â. He continued, âIt is good to have a failure... because it teaches you so much. For one thing, it makes you aware that such a thing can happen to anybody, and once youâve lived through the worst, youâre never quite as vulnerable afterward.â
Today, Walt Disney Co has about a 1/4 Trillion dollar market cap.
So... Do you still think you canât overcome the odds and make the impossible happen?
Tens of thousands of bold and persistent entrepreneurs before you have stared down doubt pushed past legal impossibilities, overcome physical impossibilities, dreamed impossible dreams and brought them to reality, broken through immense fiscal impossibilities and persisted past social impossibilities.
"All you have to do is believe that you can do what you desire and then have the vision, tenacity, grit, and persistence to make it happen. I believe in you! Now you go and make the change. Go and be the change!â- Roland Frasier
Contact & Follow Roland
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âI owe other humans my honestyâ- Danette May
Today we have a great episode with Roland Frasier and Danette May, the founder of Mindful Health and iRise organics. Sheâs a world-renowned motivational speaker, #1 best-selling author (of seven health and empowerment books), and former celebrity fitness trainer.
Just a few years ago she was a single mom with nothing to her name, but she had a clear dream to "Inspire women to change their bodies through healing foods, healing movement, and healing mindset - so that they could rise upâ. Her companies are now scaling so fast that she has to be fiercely intentional about keeping the brand authenticity.
Roland and Danette get into some great topics and takeaways today, but if you want to dig deeper, visit Danetteâs website and connect with her on social media (scroll down for links).
âIt's been 5 and a half years. We literally started with $47. I had $47 to my name and then in 5 years we hit the high 8 figuresâ Danette May
Listen for,
- The #1 Key to building a loyal customer fanbase.
- What âsoul writingâ is and what it looks like for Danette.
- The key partnership that she knew she needed that preceded her success.
- The questions she ritually asks herself and the success she attributes to this practice.
- The question to ask yourself as an entrepreneur thatâs more. effective than broad big thinking: âWhatâs the next big move that I can take right now?â
- The key thing she believes is often standing in the way of more sales.
- Danette's advice to entrepreneurs on developing and staying true to what you stand for.
- The marketing tactics wins, and pitfalls Danette has used and still uses now.
- The Facebook Ads breakthrough that took her business to another level.
- What she found was the best content for her Facebook Lives and why.
- The progression of her content and the offers sheâs been making along the way.
- How Danette approaches and combats her everyday stresses.
- How she builds a company culture (with everyone working remotely).
- How she stays inspired and fiercely committed to her mission.
- The biggest challenge in her fast-growing companies.
- How she goes about finding the right employees and what she looks for in prospective leaders.
Plus!
- Roland shares what his current challenges are and how he's going after what he wants to do next.
- Danetteâs favorite travel hacks
- Rolandâs recommendation for THE best hot chocolate in the world
"The entrepreneurial journey is the most spiritual journey you'll ever take. You'll learn every facet of yourself: the shadow, the light, all of it... It's quite fascinating." - Danette May
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Contact & Follow Roland
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Contact & Follow Danette May
On Instagram
On Twitter
On Facebook
Visit DanetteMay.com or https://iriseorganics.com/
References and Links Mentioned:
Danetteâs Sleep Crown Pillow
The Stages of Business Growth(Roland refers to this in their conversation)
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Whatâs possible (and not possible) with regards to Business?
âDonât fail to excel because your mom says you canât. Itâs just not a good enough reason⌠Massive, rapid, hyper-growth, is in fact very possible.â Roland Frasier
If youâve ever felt like what you want to do might be impossible, or that it will take too long, or that âno-one has done it before so itâs probably a pipe dreamâ⌠this podcast series is for you. Roland establishes that to achieve exceptional things, you must first sincerely believe that what you want to do is actually possible. If you cannot even conceive and believe that the thing you want to achieve is possible, then your amazingly powerful brain will find a way to support you in that belief.
The truth is that there are very few things that are truly impossible.
In this episode, our host Roland Frasier joins us with MORE evidence that will inspire you to expand your possibilities and BELIEVE! Roland is known to be âThe smartest guy in the roomâ and this episode gives us a window into his mindset. One that will help you achieve so much more than you thought you could!
To help us examine the issues, Roland discusses the five categories of commonly held beliefs about Possibility, and we hone in today on the fourth of these; Fiscal Impossibilities.
- Legally mandated impossibilities (Episode 83)
- Physical impossibilities (Episode 85)
- Perceptual impossibilities (Episode 87)
- Fiscal Impossibilities (Today)
- Subscribe on Apple Podcasts for next weekâs episode
Today, Listen for Rolandâs examination of Fiscal Impossibilities
⢠You donât have to grow your business like everybody else.
⢠Your friends and family and business advisors and attorneys and accountants and everyone else(!) may tell you itâs going to take 3 to 10 years⌠We argue that you can achieve your 10-year goals in 6 months (Peterâs argument), and Iâm saying you can follow my 4 step plan to 10X your business in the next 12 months.
Listen for some hyper-rapid scaling case studies that support what Uncle Peter and I are saying and prove how fast it is possible to scale revenue, customers, and employees...
⢠Desktop Metal (3-D printing company) hit $1 billion valuation in 21 months.
⢠Groupon reached $1 billion in sales in just over 2 years.
⢠One year after launch, Google was answering 3.5 million search queries, per day.
⢠Tesla has hired 37,000 employees over the past 9 years.
⢠Grail (cancer-fighting company) was worth $1 billion a year and 9 months after it started.
⢠Electric Scooter Company, Bird, reached $1 billion valuation in only 2 months after its first funding round.
⢠Priceline reached $1 billion in sales in just over 2 years.
⢠Amazon scaled from 11 employees at start-up in 1997 to 614 just 2 years later. One year later it had 2,100! It then added 3,500 employees per year each of the 2 following years. And, hereâs the whopper, Amazon added 335,200 new employees in the 2 years between 2015 and 2017.
⢠Groupon handled $2 billion in Billings in its first 2 years.
⢠LinkedIn reached 1 million users in its first 494 days of operations.
⢠Office Depot reached $1 billion in sales in less than 5 years.
⢠YouTube had 1 billion users in 8 years and 1 month
⢠Alibaba went from 0% to 84% of all eCommerce purchases in China in just 4 years.
⢠Facebook reached its first 100 million users in just 55 months and its 2nd 100 million 8 months later. It was worth $1 billion just over 2 years after founding and hit the magical 1 billion user mark 8 years and 8 months after it began.
⢠Juul (the vaping company) was founded in May 2015, and less than 36 months later it owned 72% of the e-cigarette market. It grew from its first funding round to a valuation of $10 billion in just 7 months.
⢠WhatsApp hit 1 billion users in 8 years and 6 months.
So, when youâre telling yourself that itâs impossible to grow your $10k, $100k, $1M or $10M business 10x in the next 12 months, just read through that list above and remind yourself of how much easier it is for you to 10x your business than it was for them, and just how very possible it is for you to make it happen in your business.
If you want more on this from Roland Frasier, visit our website and leave us your email, and be sure to subscribe on Apple Podcasts for the next installment in this series. We have snack size episodes on Mondays with Roland and longer âsit downâ business lunch episodes on Wednesdays.
References and Links Mentioned:
Peter Thiel
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The Power Of Brand Consistency
The concept of branding is thrown around a lot these days but thereâs few with a better handle on what that means than Bernt Ullman. Bernt has a weighty and impressive trail of success in fashion and branding with the likes of Donna Karan whom he took from 40m to 250m in international revenue. Roland and Bernt talk today and garner some great takeaways for you, our listeners.
Mr. Ullmann has been the trusted business acceleration expert by CEOs such as Daymond John, Eddie Lampert, and Tommy Hilfiger. Heâs arguably the worldâs leading expert in celebrity brand development, brand management, licensing and distribution, and monetization - having contributed to the successful launches of brands for clients including Jennifer Lopez, Adam Levine, Nicki Minaj, and many others. The brands he has worked with have generated over $6 billion dollars in global sales, and as such, some call him the â6 Billion Dollar Manâ. But Bernt didnât start out in high fashion, he had a more down-to-earth start with his launch of Scandinavia's first home delivery pizza service, Pizza Pronto, in Copenhagen.
All that to say, we think youâll enjoy his story and will benefit from his experience! If you want to dive deeper, check out his website and his book, the Billion Dollar Branding Blueprint.
"You cannot be 'best in class' within every single product category. It's just not even credible... I believe in concentrate and dominate. Be really, really good at what you're good at. If you want to be a global lifestyle brand, you need to have a number of different product verticals, but it's not logical that you're the best operator for every single vertical."- Bernt Ullman
Listen For
- The 'Good, Better, Best' pricing strategy that Bernt learned at Donna Karan that caters to people who canât afford higher-end products and pricing, but still protects the feeling of exclusivity at the higher end.
- 'Halo Products' and Brand Essence.
- Consider the emotion you want your brand to evoke and make sure that feeling is consistent across all your product lines and everything you do as a company. This is Brand Consistency.
- How licensing can help you expand your brand and ensure better quality - without tapping out your resources
- The three ingredients that make up all great brands: Authenticity, Aspiration, and Credibility. Find out what you can do when you have all these under your belt!
- What Bernt learned from his first entrepreneurial venture, Pizza Pronto.
- How he moved to LA and managed to get a foot in the door at Barneys, Nordstrom, and Nieman Marcus.
- How he and his partner worked with a âfactoring companyâ to fund the orders (listen for Rolandâs explanation of what a factoring company is/does).
- How he took Donna Karan from $40 million to $250 million in international revenue.
- The Price Anchoring tactics FUBU used to sell âboatloadsâ of high-end jeans.
- How to put your brand âon steroidsâ.
âAt the end of the day, brands are about trust". - Bernt Ullmann
Click to visit our website or find us on your preferred podcast player.
References and Links Mentioned:
The Power of Broke by Daymond John
The Billion Dollar Branding Blueprint.
Contact & Follow Roland
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On Instagram
Through his Website.
Contact & Follow Bernt Ullmann
At his Website
On Facebook
On LinkedIn
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Can you accomplish your 10-year goals in 6 months?
If youâve ever felt like what you want to do might be impossible, or that it will take too long, or that âno-one has done it before so itâs probably a pipe dreamâ⌠this podcast series is for you. Roland establishes that to achieve exceptional things, you must first sincerely believe that what you want to do is actually possible. If you can't even conceive and believe that the thing you want to achieve is possible, then your amazingly powerful brain will find a way to support you in that belief.
The truth is that there are very few things that are truly impossible.
In this episode, our host Roland Frasier joins us with evidence that will inspire you to expand your possibilities and BELIEVE! Roland is known to be âThe smartest guy in the roomâ and this episode gives us a window into his mindset. One that will help you achieve so much more than you thought you could!
âIf these amazing formerly assumed impossible things can be invented and these formerly thought unachievable human feats can be done, then surely you can hit your 10-year business goals in 6 months, or accomplish in 1 year what most would take 3 or 5 years to accomplish.â Roland Frasier
To help us examine the issues, Roland discusses the five categories of commonly held beliefs about Possibility, and we hone in today on the third, Perceptual impossibilities.
- Legally mandated impossibilities (Episode 83)
- Physical impossibilities (Episode 85)
- Perceptual impossibilities (Today)
If you lived only a few hundred years ago, you would have never thought it possible to...
⢠Transplant a heart, but Christiaan Bernard did and made it happen in 1967;
⢠Fly people in a powered aircraft, but Wilbur and Orville Wright dispelled that impossibility at Kitty Hawk in 1903.
⢠Drink from any water source safely without fear of bacterial infection, but Vestergaard Frandsen made it possible with The Lifestraw in 2006.
⢠Hold a computer in the palm your hand that could access the worldâs information, answer any question you asked by voice, predict the weather, connect you to any human anywhere in the world, and even monitor your health! But, we have that too, thanks to...
Theodore Paraskevakos, who patented the idea of the Smart Phone back in 1973; The invention of the electromagnet by Karl Gauss and Wilhelm Weber; The telephone by Antonio Meucci and a practicals application of it by Alexander Graham Bell; Creation of the Internet via TCP/IP by Robert Kahn and Vint Cerf; and Voice recognition, thanks to L.E. Baum, who created the Hidden Markov Model based on Ruslan Stratonovichâs work on the optimal nonlinear filtering problem.
âWhatever the [human mind] can conceive and believe, it can achieve.â - Napoleon Hill
Almost nothing that we believe to be possible is impossible.
If you want more on this from Roland Frasier, visit our website and leave us your email, and be sure to subscribe on your preferred podcast platform for the next installment in this series. We have snack size episodes on Mondays with Roland and longer âsit downâ business lunch episodes on Wednesdays.
Contact & Follow Roland
On Facebook
On Instagram
Through his Website
Follow Business Lunch Podcast
On Instagram
On Twitter
Subscribe & Review Business Lunch With Roland Frasier Podcast
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
Click to visit our website or find us on your preferred podcast player.
How To Have More In Every Area Of Your Life
If youâve ever felt like youâre not as far along as you should be in life and in business, this episode is going to help you operate on a whole new level!
David Bayer talks with Roland today about his exploding business that helps entrepreneurs with personal and business growth. Born out of his own experience of hitting a ceiling with personal growth, David was driven to find a way to create permanent radical change. He now offers a digital program called Mind Hack, as well as live events and certification programs too.
If you find yourself in âun-intelligentâ Fight or Flight thinking, habits, and feelings, David Bayer will shed some light today and help you to understand whatâs happening.
âBut despite my professional success, it was never enough. I was never enough. I lived in a world of comparing myself to others. Of working long hours and constantly living in some form of stress, anxiety or overwhelm. The only relief Iâd experience was when I was high, or drunk, or ironically...workingâ, David Bayer
Listen in for insight and encouragement!
- Why you revert to your âsame brainâ even after Personal growth highs.
- Why your Spiritual practice doesnât seem to be enough.
- How to operate as consistently as possible from a powerful state - not in âpara-sympatheticâ state of fight or flight.
- When youâve moved into fight or flight, thereâs only one cause, and itâs your thinking.
- When you experience suffering - itâs not caused by your experience but the meaning youâve given your experience.
- How to fundamentally re-orientate yourself with your reality.
- The brain is a goal-achieving machine so itâs imperative that we learn to recognize the truth of what weâre thinking.
- How being in acceptance of where we are, will actually help us to move further along the road.
- How to operate out of joy, creativity, inspiration, vitality as opposed to fear or angst.
Click to visit our website or find us on your preferred podcast player.
Contact & Follow Roland
On Facebook
On Instagram
Through his Website
Contact & Follow David Bayer
On Twitter
Through his website
On Facebook
References and Links Mentioned:
Think and Grow Rich by Napoleon Hill
The Power of Decision By Raymond Charles Barker
The Mind Hack Program
The Powerful Living Experience
Subscribe & Review Business Lunch With Roland Frasier Podcast
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
Follow @BizLunchPodcast on Twitter and Instagram
What if you have physical challenges?
If youâve ever felt like what you want to do might be impossible, or that it will take too long, or that âno-one has done it before so itâs probably a pipe dreamâ⌠this podcast series is for you.
Today, our host Roland Frasier joins us with some heavy-hitting inspiration and evidence that will inspire you to expand your possibilities and BELIEVE! Roland is known to be âThe smartest guy in the roomâ and this episode gives us a window into his mindset. One that will help you achieve so much more than you thought you could!
In business, can you achieve your 10-year goals in 6 months? Is the possible only limited by your mindset, or are there possibilities that elude you which are simply beyond your reach? Throughout history, we have seen the limits of the possible expanded again and again.
âIf these amazing formerly assumed impossible things can be invented and these formerly thought unachievable human feats can be done, then surely you can hit your 10-year business goals in 6 months, or accomplish in 1 year what most would take 3 or 5 years to accomplish.â Roland Frasier
But How?
Roland explained that first, you must sincerely believe that what you want to do is actually possible. If you cannot even conceive and believe that the thing you want to achieve is possible, then your amazingly powerful brain will find a way to support you in that belief. The truth is that there are very few things that are truly impossible.
In this series, Roland discusses five categories of commonly held beliefs about Possibility:
- Legally mandated impossibilities (See episode 83)
- Physical impossibilities
- Subscribe to this podcast for next weekâs episode.
What about those who shattered previously believed notions of what was possible with physical challenges or limitations?
If you think you canât achieve something because your physical condition is stopping you, look at what these people overcame to achieve the impossible!
⢠Beethoven composed 5 of his best symphonies while he was deaf.
⢠Marlee Matlin became an actress and won an Academy Award despite being deaf since she was one and a half years old.
⢠Stephen Hawking was completely paralyzed and couldnât speak, yet he was married twice, had 3 children, and became one of the most respected and famous physicists of our time.
⢠Ray Charles lost his sight at age 7 but went on to begin recording at 17 and eventually won 12 Grammy Awards.
⢠Helen Keller became a published author with several books and 400+ articles despite becoming blind and deaf at age one and a half.
⢠Richard Branson has dyslexia but somehow managed to build 12 different billion-dollar businesses.
If you want more on this from Roland Frasier, visit our website and leave us your email, and be sure to subscribe on your preferred podcast platform for the next installment in this series. We have snack size episodes on Mondays with Roland and longer âsit downâ business lunch episodes on Wednesdays.
Contact & Follow Roland
On Facebook
On Instagram
Through his Website
Follow Business Lunch Podcast
On Instagram
On Twitter
Subscribe & Review Business Lunch With Roland Frasier Podcast
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
Click to visit our website or find us on your preferred podcast player.
Are you leaving the numbers to someone else?
So many entrepreneurs today are amazing at what they do, but they donât like to âget into the numbersâ, or they just have no background in business or finance. If you fit that description, this episode is most definitely for you and also for anyone that wants to sharpen their financial chops and protect their company while moving it forward.
In this episode, Roland Frasier sits with Pam Jordan, the Founder of Pivot Business Group. Her firm walks with companies through growth AND hard times, helping them find more profit through executive-level financial services. With over 15 years of experience, Pam turns companies around and helps startups grow. She talks with Roland today about how to help your company no matter what stage youâre at.
If you want to dig a little deeper after listening to todayâs episode, visit Pamâs website here and read the books she and Roland recommend (see below).
âAs the business owner, you need to care about the numbers, because itâs your money and itâs your company. And if something goes wrong or something goes right, you need to know, because itâs your signature on the lineâ - Pam Jordan
Listen For
- Why they call Pam âThe Profit Finderâ.
- How Pamâs firm âFractionalizesâ executive-level financial help for companies and startups that just donât need that service full time.
- The difference between a company with a bookkeeper, a business with a CPA, a business with a fractional CFO (Chief Financial Officer) and a company with a full-time CFO.
- The true job of a CFO.
- The advantages and benefits of having a fractional CFO and at what point a company really needs one as opposed to needing an in-house CFO (or getting by with a bookkeeper and accountant).
- How to structure a CFO incentive package to keep them driven and team-oriented.
- How to keep a CFO from over cost-cutting (in order to line their bonus pockets).
- Whether a CFO should be a CPA also?
- The Commonly seen pitfalls and gaps in systems to avoid.
- Vital checks and balances that you can put in place to protect you.
- The difference between reviews and audits, and when (and whether) to get one.
-
Three Key ratios (and figures) to keep in check:
-
Debt to Income
- 2:1 Income to Expense ratio
-
Always have 3 months of âburn rateâ money in reserves to keep the lights on.
-
Lastly, Pam shares the TOP FIVE numbers (Key Performance Indicators) to watch weekly and measure over time in order to track if thereâs a problem:
-
Revenue and Sales (all the money in the bank)
- The Expenses (all the money that is left - including principle to loans)
- Profit (The most important)
- All the money that is owed to you
- All the money that you owe to someone else.
Click to visit our website or find us on your preferred podcast player.
Contact & Follow Roland
On Facebook
On Instagram
Through his Website
Contact & Follow Pam Jordan
On LinkedIn
Visit Pivot Business Group
Find out more at PamJordanCFO.com
Follow @BizLunchPodcast on Instagram and Twitter
References and Links Mentioned:
Profit First by Mike Michalowicz
Keys to the Vault
Quickbooks Online Software
LastPass Password
Subscribe & Review Business Lunch With Roland Frasier Podcast
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
Can you accomplish your 10-year goals in 6 months?
If youâve ever felt like what you want to do might be impossible, or that it will take too long, or that âno-one has done it before so itâs probably a pipe dreamâ⌠this podcast series is for you.
Today, our host Roland Frasier joins us with some big questions and historical evidence that will inspire you to expand your possibilities and BELIEVE! Roland is known to be âThe smartest guy in the roomâ and this episode gives us a window into his mindset. One that will help you achieve so much more than you thought you could!
Can you truly accomplish almost anything? In business, can you do as billionaire Peter Theil suggests and achieve your 10-year goals in 6 months? Is the possible only limited by your mindset, or are there possibilities that elude you which are simply beyond your reach? Throughout history, we have seen the limits of the possible expanded again and again.
âIf these amazing formerly assumed impossible things can be invented and these formerly thought unachievable human feats can be done, then surely you can hit your 10-year business goals in 6 months, or accomplish in 1 year what most would take 3 or 5 years to accomplish.â Roland Frasier
But How? Listen For
⢠First, you must sincerely believe that what you want to do is actually possible.
⢠If you cannot even conceive and believe that the thing you want to achieve is possible, then your amazingly powerful brain will find a way to support you in that belief.
⢠The truth is that there are very few things that are truly impossible.
To help us examine the issues, listen as Roland discusses the first of five categories of commonly held beliefs about Possibility:
- Legally mandated impossibilities.
If you want more on this from Roland Frasier, visit our website and leave us your email, and be sure to subscribe on your preferred podcast platform for the next installment in this series. We have snack size episodes on Mondays with Roland and longer âsit downâ business lunch episodes on Wednesdays.
Contact & Follow Roland
On Facebook
On Instagram
Through his Website
Follow Business Lunch Podcast
On Instagram
On Twitter
Visit our Website
References and Links Mentioned:
Peter Thiel
Subscribe & Review Business Lunch With Roland Frasier Podcast
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
Brian Page is an Entrepreneur, Speaker, and Creator of the BNB Formula. He teaches his students how to work less and have more, by helping them build an AirBnB business from scratch and scale it to six or seven figures a year - without owning property!
In 2008 Brian lost all of his real estate property. In a hustle to start over and create cash flow, he realized he could control property with leases instead of ownership. He listed his guest bedroom on a âhome-sharingâ site and immediately started making money. But he knew there had to be more to this side gig. He dived into a strategy that has brought him (and his students) a huge success, and could help YOU gain financial freedom (and a shorter work week)!
Listen in to benefit from Brian's experience and all of his tried and tested shortcuts. This episode will not only help you think bigger, but Brian and Roland get into the logistics so that you can duplicate what heâs doing in an industry thatâs going global.
If you want to learn more in-depth from Brian, visit his website.
âItâs fair to assume that you can have 100% occupancy on weekend nights, in every market. But regardless, if you make $1000 a month net on one little one-bedroom unit, thatâs four times more than typical real estate investors are making on the sameâ. - Brian Page
Listen For
- How Brian made a âcome backâ after losing all of his real estate investments in 2008.
- How to make a decision on a property based on Brian's âRule of 8â.
- Whether to look for furnished properties or un-furnished and why.
- Whether you really need to hire a professional real estate photographer.
- What you can learn and borrow from the Hotel Industry.
- A great on-the-fly idea/proposal that Roland throws out there for Brian.
- How (and when) to co-host with the owner of a property with a month to month agreement and a win-win scenario.
- How to get started with this method without dealing with credit, without upfront costs and without taking on risk.
- How to word your property description with honesty so that guests wonât have a problem if your beautiful property is in a bad neighborhood.
- Additional Profit Centers to consider and look for around this opportunity.
- When VRBO might be better than Air BnB...
- What to look for in a cleaning company.
- When to Hire a Virtual Assistant and how they can help you.
- Tools and services to help you scale.
Visit us at BusinessLunchPodcast.com or find us on your preferred podcast player.
References and Links Mentioned:
Run the Comps! https://www.airdna.co
Get help with communications https://www.guesty.com
Contact & Follow Brian Page
On Facebook
On Instagram
On Twitter
To Contact & Follow Roland
On Facebook
On Instagram
Through his Website
Subscribe & Review Business Lunch With Roland Frasier Podcast
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
Lots of ways to pay nothing down for businesses!
Another priceless episode in the series Rolandâs been taking us through, on how to 10X Your business. Listen closely in this episode as Roland explains and breaks down these creative ways that he has actually purchased or bought into companies.
Weâve listed his first few below, but if you want to dive deeper with Roland on these things, provide us with your email at our website. You can also consider doing one of Rolands Intensives, "LEGS". (Leverage, Exit, Grow and Scale!), check that out here.
Okay, this stuff is GOLD! Six ways to pay nothing down but buy into money-making businesses! Listen in here or find us on your preferred podcast player.
#1 Through Seller Financing.
Assure the seller that you want to give them close to their price, but ask them to allow you to pay for that over time. Everything is up for negotiation.
#2 Through An âEarn-Outâ
Usually, this is when thereâs a price disparity, due to the projected income being a lot higher than the current income. Agree on a formula for what you will pay over time, based on the business performance (e.g. 10% of income or 20% of revenue).
#3 Equity or Asset Swaps. Bartering happens!
#4 âABLâ. Asset-Based Lender financing.
Look at all the assets that youâre about to buy, and see if you can get money out of them upfront!
So look at what you can borrow against in order to buy the company. Real Estate or Accounts Receivables would be examples of this through a process called Factoring. Thereâs even Container Financing, Purchase Order Financing, and Equipment Financing.
#5 Baseline Payment Structures.
Negotiate with the seller, reassuring them that you donât want to take away their current profits. BUT, youâre confident that you are going to come in and grow that profit margin. So you agree, that for a term, they get preference on the direction of their current profits, but above that - you split the profits 50/50. Put a time cap on this, so that you switch to 50/50 as soon as youâve doubled the profits (or whatever you agree is reasonable).
#6 Self Liquidating Payments, otherwise known as âSlip Financingâ. Structure this deal when you know that the revenue on the existing company will cover the note. Or, if you canât cover it that way, forecast what you will earn and structure it with the increased value factored in. Make your payment structure so that you can easily cover the dues.
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us a review!
Click to visit our website or find us on your preferred podcast player.
You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
How To Keep Going, Keep Serving, Keep Growing
Clate Mask is the entrepreneur, co-founder, and CEO of Infusionsoft AND Keap. His company developed a SaaS product before it was a thing! Heâs the co-author of NY Times best-selling book âConquer the Chaosâ and a Father of six children. His company is on a mission to simplify growth for millions of small businesses, but today he shares pearls of wisdom from his own entrepreneurial journey for business leaders at every stage in the game.
Listen for,
- How Clate Mask would help a younger version of himself (and you).
- How to shift toward recurring revenue and not get distracted by your service revenue.
- The most-surprising hard things about the first 3 years as an entrepreneur.
- How to manage your take-home pay with the vision of your company.
- The only reason to raise outside capital.
- How to land amazing partners like Goldman Sachs.
- What VC investors are looking for
- The Plateaus and Growth stages in business (Check out our snack-able episode #43 for more from Clate on this).
- How to know when one of your team has taken your business as far as they can go.
- A three-step checklist for finding the right person to take you to the next level.
- How to ensure that Youâre growing as CEO and not inhibiting the company growth.
- How to find an executive coach thatâs actually going to help you.
- What a CEOâs real job is and how to develop that skill.
Visit Keap.com
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us a review!
Click to visit our website or find us on your preferred podcast player.
You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
âThereâs no faster way to grow than to acquire a complementary businessâ - Roland Frasier
In this snack-able episode of Business Lunch, Roland follows on from last weeks 4 Step strategy to 10X your business, diving deeper into the subject of acquisitions (last weekâs 4th step).
Roland proposes that as a benchmark, the business that youâre going to acquire should be generating 25% of the revenue of your existing business, in order to be generating enough to âmove the needleâ.
Listen for these Seven components that make up the ideal acquisition candidate!
-
Media, Pretty much anything that has the eyeballs of your customer or your prospective customer.
-
Resources, (can be a physical asset or otherwise) that you want! For example, a team.
-
Services, that your company is paying for - or that they already sell to your existing customer (or ideal customer).
-
Products that your company is already buying from the target or that they already sell to your existing customer (or ideal customer).
-
Supply Chain. Anybody that youâre buying from, be it physical or content - buy that source and pick up the margin that they were making on you.
-
Distribution Chain: Who are the distributors of the products or content or services that youâve got right now? If you are able to acquire the retail outlet (for example) you can pick up their margin.
-
Your competition! Whether direct or indirect.
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us a review!
Click to visit our website or find us on your preferred podcast player.
You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
Creating Jobs & Changing the Narrative About Mexico
Chris Martinez is an American entrepreneur and the CEO and Co-Founder of DUDE (Digital Updates Done by Experts). His professional resume spans a wide range of work environments from Fortune 500 companies to small startups, but he was always an entrepreneur at heart. Dude helps digital agencies scale by offering them unlimited design and development services with about 30 employees operating out of Tijuana, Mexico.
Listen For
- The huge financial upsides of moving and operating in Mexico and the biggest challenges they've overcome.
- Why he built a team in Mexico as opposed to the Philippines.
- The Attorneys, contacts and key players he needed to help him get established in Tijuana (âTJâ).
- The 2018 conference that âsparkedâ everything (Can you guess?).
- His biggest hiring mistakes and why heâs paused hiring and what heâs focusing on now.
- The one time he bribed a cop!
- What Chris would do differently (in business and personally) in setting up a business in Mexico.
- His hiring process and the specific steps theyâve found to reap great employees for DUDE.
- What drives and inspires Chris to succeed where he's at.
Visit DudeAgency.IO
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us a review!
Click to visit our website or find us on your preferred podcast player.
You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
In this snack-able episode of Business Lunch, Roland breaks down a PRICELESS strategy for growing your business. He offers the quickest path to an extra 9 million in revenue. Roland has laid out everything he would consider for our listeners.
Listen as Roland Breaks Down,
Step 1 Achieve immediate 2X - What additional value can you add to your existing product/service line that will allow you to double your current prices? The easiest way to double your revenue is to add more value and justify raising prices.
Do Step 1 correctly, and your $1M business is now a $2M business, almost instantly.
Step 2 Achieve a 2X on the 2X you achieved in Step 1 above!
Run a product and markets expansion grid analysis to determine what extensions of existing products and what new products will sell to your existing market, and what extended markets and new markets will purchase your existing products and your extension and new products. Selling your existing products into extended and new markets simply requires minor adjustments to product/service offerings and tweaks to your messaging, and is one of the fastest ways to multiply revenue.
Similarly, creating extensions of existing products and new products to sell to your existing market provides immediate revenue expansion without the need to spend to acquire new customers, as these products will sell to your existing base.
Do Step 2 correctly, and your $2M business is now a $4M business within about 12 months.
Step 3 Achieve another 2X on Step 2 Revenue! Determine who already has large swaths of your ideal existing customer avatar and sells that customer base non-competing, complementary products or services. Make a list of at least 10 complimentary product/service providers and then approach them and form strategic relationships to offer your products/services to their customer base as part of their funnel/sales process. There is no faster way to get exposure to and convert huge groups of other peopleâs existing customers into your customers than to form sustainable long-term integrations with strategic partners who already have a large existing base of your ideal customer and also have predictable selling and customer acquisition systems in place that ensure a continuing flow of new customers en masse to your business.
With this step, you should achieve a double-sided benefit. 20% or more of each new strategic partnerâs existing customers should buy your products or services (equating to a 1.2x increase in your revenue per strategic partner).
Additionally, 20%+ of your existing customers should buy the products or services of each of your strategic partners.
Therefore, if you add 5 strategic partners who have a similarly sized customer base to yours, then through this process in this fashion, you will add an additional 100% revenue increase from their customers buying from you (5 partners x 20% of total customers buy = 100% revenue increase) and you will add an equal increase in revenue from your customers buying your strategic partnersâ products and services.
Do Step 3 correctly, and you now have an $8M business. Existing revenue of $1M x 2 from Step 1 = $2M x 2 from Step 2 = $4M x 2 from Step 3 = $8M.
Step 4 1.25x Step 3 Revenue With Acquisitions - after the first 3 steps youâre sitting at $8M. The fastest way to get to $10M from there is to acquire a complementary business.
The business you acquire should be generating 25% of the revenue of your then-existing business, so that would be ($8 x 25%) = $2M. The ideal acquisition candidate will add one of the following 7 components to your existing business:
⢠Media
⢠Team or resources,
⢠Services that you already buy from the target or that the target sells to your existing customer base avatar profile, 4) products that you already buy from the target or that the target sells to your existing customer base avatar profile,
⢠Supply chain manufacturers/producers or distribution chain distributors
⢠Intellectual Property, or
⢠Direct or indirect competitors.
You donât need a lot of capital to make this acquisition, which could be paid for with 1) seller financing, 2) earn-out, 3) equity or asset swaps, 4) asset-based lender financing (ABL), 5) baseline payment structure, 6) SLiP financing via self-liquidating payments, etc.
At the end of 12 months, your $1M business will have â10xedâ into a $10M business.
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us a review!
Click to visit our website or find us on your preferred podcast player.
You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
Americaâs Millennial Money ExpertÂŽ and Americaâs Student Loan Debt Expert⢠sits with Roland Frasier to discuss his journey from a side-hustle personal finance blog to being the #1 resource for helping millennials get out of student loan debt (and start building real wealth for their future).
Listen For,
⢠How they got to be one of the largest personal finance sites out there, with 3 million page views a month and 7 figures in revenue.
⢠The first game-changer for The College Investor.
⢠How listening to his readers gave him the direction he needed to pivot toward growth.
⢠The $24 that made all the difference and spurred him on.
⢠How to benefit the most from attending business conferences.
⢠All the revenue models for how the blog actually generates money.
⢠How Robert began to build his team of freelancers and how he found his first hire.
⢠Why he likes to hire âyoung bloodâ and less experienced freelancers.
⢠Why he has a bias toward a company of one.
⢠What he finds is working best for marketing.
Visit TheCollegeInvestor.com
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us a review!
Click to visit our website or find us on your preferred podcast player.
You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
If you want some immediate strategies for growing your business, Roland Frasier brought home some amazing takeaways from his 32 day trip to Israel, Paris, Amsterdam, and London. âFor me, this trip generated millions - in additions to being SO much funâŚâ Roland Frasier reflects on what went so well.
In Part 1, 2 & 3 (You can catch up by listening to episode 69, 71, 73) Roland talked about
Takeaway 1 - International Expansion
Takeaway 2 - Developing a Fear Management Program
Takeaway 3 - Facilitating Serendipity
Takeaway 4 - Multi-Thread Everything
In THIS episode, Roland talks through his recent experience to demonstrate how to,
Takeaway 5 - Practice Adaptability
Listen For
- Expect the best but prepare for the worst.
- Keep cool but expect that things might go awry whenever youâre making a pitch, taking a trip, anything.
- You may end up with a scenario thatâs better than the first
âWe didnât get mad or freak out about it⌠we just worked together to come up with a solution that was better than the original plan. Because we were cool about it and adapted ourselves, we were able to have a very successful trip.âRoland Frasier
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Click to visit our website or find us on your preferred podcast player.
You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
iTunes Not your Thing? Find us on Spotify or Stitcher.
Visit https://www.rolandfrasier.com, and follow @BizLunchPodcast on Twitter and Instagram https://www.instagram.com/bizlunchpodcast/
Project Evo helps entrepreneurs and creatives find their flow by helping people uncover who they are, and what they do best with both a digital and physical product. They broke records with a 7 figure crowdfunding campaign and the founders, Chad and Arman sit with Roland today to share the story.
âBurnout is happening at an epidemic rate and itâs literally been diagnosed now as a disease. So we asked, what can we do to identify a state of being where you feel absolutely fantastic? Where time warps and you feel a sense of effortlessness and easeâŚand you have a sense of certainty that you are absolutely doing what youâre meant to be doingâŚâ
Listen For,
- Why meaning and purpose are essential and how Evo project helps unlock just that
- How what was originally just an idea for a book became both a digital product and a physical product with additional revenue models.
- Their takeaways on setting things up in China and the manufacturing element of their business.
- Why they chose to go the crowd-funding route and the multi-faceted advantages of doing that.
- What theyâve learned from the challenges of offering a physical product compared to digital.
- How to disagree and move forward (Their partnership tips).
- How the ultimate âSolopreneurâ shifted toward building an organization.
- What they would do differently (even though itâs been a success story).
âItâs never too late. Never let go of the fact that knowing who you are is the most important step in the process and that journey never ends. Combine constant self-awareness with direction and meaning, a North Star, and anything is possible, a fulfilling life is within reachâ. - Arman Assadi.
Visit Project Evo
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us a review!
Click to visit our website or find us on your preferred podcast player.
You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
If you want some immediate strategies for growing your business, Roland Frasier brought home some amazing takeaways from his 32 day trip to Israel, Paris, Amsterdam, and London. âFor me, this trip generated millions - in additions to being SO much funâŚâ Roland Frasier reflects on what went so well.
In Part 1 and 2 (You can catch up by listening to episode 69 and 71) Roland talked about
Takeaway 1 - International Expansion
Takeaway 2 - Developing a Fear Management Program
Takeaway 3 - Facilitating Serendipity
In THIS episode, Roland talks through his recent experience to demonstrate how to,
Takeaway 4 - Multi-Thread Everything
⢠Approach all deals, relationships, and transactions with a multi-threaded strategy
⢠Layout 5 different objectives before you start anything
⢠Always have multiple long-term and short term monetization strategies before proceeding
⢠Have short term plays to enable your long term strategies to mature. If the long term objectives donât work out, all is not lost.
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us a review!
Click to visit our website or find us on your preferred podcast player.
You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
Founder of The Fletcher MethodÂŽ, Aaron Fletcher is an online marketing consultant, educator, speaker, and nationally published author. Aaron has become the âgo-toâ sales and marketing expert for start-ups and entrepreneurs including Nolo.com, Caring.com, and Jay Abraham.
In this conversation, Aaron shares whatâs really working for him and his clients. We also get into some critical questions to consider on your Entrepreneurial journey, including:
1) What measurable unit of value do you provide that solves an explicit problem that your audience knows they have?
2) Whatâs the common element of every failure youâve had?
Listen for these Key Takeaways:
⢠What to do if youâre late to the Internet Marketing Game
⢠The âNon-Shiny Objectsâ that successful campaigns get right
⢠When (and whether to) to 'burn the shipsâ
⢠How Fletcherâs team solves a myriad of small problems for their clients - by solving one big problem
⢠The evergreen returns of selling based on value and the urgency of your audience to solve THEIR problem
⢠What Roland and Aaron think about using Scarcity tactics and countdown offers
⢠Why you shouldnât offer a Webinar if youâre just starting out, and what you should offer instead
⢠The one attribute that Roland sees (and Aaron agrees) is the common denominator in every successful person
Visit MarketingForAll.com or find FletcherMethod on Socials
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us a review!
Click to visit our website or find us on your preferred podcast player.
You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
Part 2 of 'Takeaways From Travel'
If you want some immediate strategies for growing your business, Roland Frasier brought home some amazing takeaways from his 32 day trip to Tel Aviv, Paris, Amsterdam, and London. This is the second installment and worth every minute.
âFor me, this trip generated millions - in additions to being SO much funâŚBecause I placed myself in the flow of opportunity and made it super easy for othersâŚâ - Roland Frasier
In Part 1 (Episode 69) Roland talked about International Expansion and Developing a Fear Management Program. You can catch up with that episode here.
Today, Listen for:
Takeaway #3 Facilitate Serendipity
Hear how Roland put himself âin the flow of opportunityâ and âfacilitated serendipityâ multiple times over in order to initiate layers upon layers of new deals and partnerships.
This short story of SO many un-planned meetings and opportunities seized will inspire you to ask yourself, âWhat can I say YES to? How can I increase the number of facilitated, serendipitous, happy results in my personal, and business lifeâ?
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us a review!
Click to visit our website or find us on your preferred podcast player.
You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
In this sit-down episode, Roland Frasier talks with the Cofounders of 7-year-old Big Block Reality. Last year they did a mere 2.4 billion and have hit the Inc 500 list with 1000+ agents and a 10% market share. We get to hear what they accredit their success to, and how they stay on track and motivated.
Listen For,
- How they overcame prospect objections and convinced people to buy into their new business model
- Their shortcut to success
- How they convinced their mentor to coach them
- How listening to peopleâs objections gave them insight into how to build the back end of their business
- The kind of advice you need to listen to and the kind of advice to ignore
- Whether it makes sense to pay for mentorship
- How they knew it was the right time to scale
- Why theyâre following the Franchise path as opposed to alternative growth strategies
- The bulletproof hiring system that has enabled them to expand (go to OliverGraf.tv/hiring)
- Why (and how) they write their Job Ads like a Video Sales Letter - a pitch
- Words to say to a potential sales person that will reveal if they have what it takes
- How to stay motivated in the face of entrepreneurial challenges
- Their thoughts on Partnerships and why it works for them
Visit BigBlockRealty.com
Connect with Oliver at OliverGraf.TV and Find Sam Khorramian on Instagram and FB, @The9TH0
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us a review!
Click to visit our website or find us on your preferred podcast player.
You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
If you want some immediate strategies for growing your business, Roland Frasier brought home some amazing takeaways from his 32 day trip to Tel Aviv, Paris, Amsterdam, and London.
Takeaway #1 Green Light International Expansion:
This is a way to expand that offers huge opportunity, with minimal effort and great potential. Listen up for Rolandâs explanation of why this is a winning strategy.
Takeaway #2 Implement a Fear-Management Program:
Do everything you can do to identify and minimize the fears of your target market. Doing this will protect and buffer your business and may bring immediate growth. Listen in for Rolandâs examples and suggested strategies.
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us a review!
Click to visit our website or find us on your preferred podcast player.
You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
Brought to You by Scalable Podcasts / Produced by Darren Clarke
Arbitrage, Product Diversion and Whole-Sale Real Estate
Roland Frasier sits down with one of his business partners, Kent Clothier - President and CEO of Real Estate Worldwide (REWW).
In the last 10 years alone, Kent has been able to impact 20,000 entrepreneurs around the world with his mentoring and training programs. They discuss his entrepreneurial journey and the moment he realized that his upbringing as an Entrepreneur was both very unusual - and a huge asset.
Listen For
- The advantages and pitfalls of thinking youâre invincible
- The $8200 check that changed his life
- Why you should question and test everything you think
- The moment he realized he didnât have a business, he had a job - and what he did about it
- The essential mentality he chose to adopt when he moved into the Education space
- How he stays calm, focused and centered midst the comparisons, competition and craziness of entrepreneur life
- The books and podcasts that have helped him strike the right balance
To hear more from Kent, check out (snack sized) Episode 12
Visit KentClothier.com
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us and leave us a review on ApplePodcasts!
Not on ApplePodcasts? Find us here.
You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
Dean Graziosi has generated a Billion dollars in revenue and definitely knows how to create success. Heâs obsessed with sharing his success habits with the world and is one of the most watched real estate and success trainers of our generation.
In this snack-size episode, we get to be a fly on the wall at Roland Frasierâs mastermind, âWar Roomâ in order to hear what Dean has to share.
Listen For
- How to get off the treadmill and get where you want to go
- What to do when you identify something thatâs not working
- How much of Deanâs success he accredits to Masterminds
- What he looks for and gains from Mastermind Memberships
- How Dean analyses whatâs not working
Visit DeanGraziosi.com
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us a review!
Visit RolandFrasier.com and follow @BizLunchPodcast on Twitter and Instagram
iTunes Not your Thing? Find us here.
The Most Powerful Organism In The World
John Assaraf is one of the leading mindset and behavior experts in the world. He has built 5 multi-million dollar companies and has authored 2 New York Times Bestselling books. Today he is the founder and CEO of NeuroGym, a company dedicated to using the most advanced technologies and evidence-based training methods to help people unleash their fullest potential.
John Assaraf shares his entrepreneurial story with Roland, honing in on his huge successes and the lessons learned along the way. They discuss the potential and pitfalls in Partnering and the path that led him to deep dive into the power of our brains.
Listen for
⢠What he has learned in building and exiting several multi-million dollar companies
⢠How his SELF PUBLISHED (first) book ended up being a NY Times Best Seller
⢠How he found himself living in the dream house he had pinned to his vision board 5 years before
⢠What spurs on his investigation and fascination with mindset, quantum physics, and our brains
⢠Hard lessons (but optimism and belief) in partnerships
⢠Two exercises you can implement right away, to begin re-wiring your brain to serve you better.
Visit https://johnassaraf.com/about-me/ and MyNeuroGym.com
Follow @BizLunchPodcast on Twitter and Instagram, and find Roland at RolandFrasier.com
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us a review!
iTunes Not your Thing? Find us here.
Get it Right Sooner Rather Than Later - Strategies from a Recovering Attorney
Listen for
⢠Where your value is in your business
⢠Smart objectives to consider when structuring your business
⢠Why Corporations are better than LLCâs and Limited Partnerships
⢠How to separate out and limit liability everywhere
⢠Huge tips on how (and why) to manage (and license out) Intellectual Property
Visit https://www.rolandfrasier.com
Follow @BizLunchPodcast on Twitter and InstagramÂ
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
iTunes Not your Thing? Find us on Spotify, Stitcher or at BusinessLunchPodcast.com
The Two Hats You Need To Wear To Succeed
Roland Frasier sits and talks with the Founder of TakeLessons.com Steven Cox, as he shares his fascinating (and sometimes perilous) entrepreneurial journey. Steven talks Two-Sided business and knows a thing or two about raising funds!
Listen For
⢠What drove Steven Cox to buy 8 houses by the time he was 19.
⢠A sober warning to remember right after you have your first significant success.
⢠The unique challenge of the Two-Sided business.
⢠How to stay motivated and excited when things arenât going so great.
⢠How to put together a board and choose advisors.
⢠The Ideal candidate for a Technical Co-Founder.
⢠How to identify the right Investors to go after for your company.
⢠What your first job as CEO must beâŚ
And more!
Visit TakeLessons.com/Live and StevenCox.com
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
Visit us at https://businesslunchpodcast.com
iTunes Not your Thing? Find us on Spotify or Stitcher.
Visit https://www.rolandfrasier.com, and follow @BizLunchPodcast on Twitter and Instagram
We heard from Joe Fier (in depth) on episode 62, about Podcasting - but in this episode, Roland and Joe talk about his highly successful 12-year partnership with Matt Wolfe. Our host, Roland Frasier is a huge fan of Partnerships and doesnât own 100% of any of the businesses he owns, so he frequently hones in on the insight and partnership advice his guests can share with our listeners.
Joe & Matt founded Evergreen Profits and host the successful podcast, âHustle and Flow Chartâ. Learn how you can set up and sustain a partnership in which both parties can thrive and operate in their strengths⌠and PROFIT.
Listen For
- Essential communication skills for partners looking for long term success
- Smart division of responsibility
- How hiring the right person (a strategic third party), can help resolve disagreements & propel you further
- The hiring resource that nailed it... and more.
Mentioned in this episode, GreatAssistant.com, and a custom offer from Joe and Matt for our listeners, here
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
iTunes Not your Thing? Visit us at BusinessLunchPodcast.com or find us on Spotify, or Stitcher
Visit RolandFrasier.com, and follow @BizLunchPodcast on Twitter and Instagram
Podcasting, Promotion & Affiliate Marketing
Roland and Joe Fier talk details, tactics and resources in this episode PACKED with value for Entrepreneurs and Podcasters. Joe Fier has a great podcast called âHustle & Flowchartâ with Matt Wolfe, his partner in Evergreen Profit.
Listen For
- Practical insight on Podcasting for people just starting out.
- How to go about promoting your Podcast.
- A podcast promotion plan for Facebook.
- How to use Instagram and YouTube for podcast promotion.
- Why following up with every guest is critical.
- The game-changing, mind-blowing strategy of... Listening to Your Customer.
- Negotiating Affiliate deals.
- The metrics that matter in Podcasting.
Mentioned in this episode, a unique offer for Business Lunch listeners, as well as these great resources, Skippio and Headliner
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
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Visit https://www.rolandfrasier.com, and follow @BizLunchPodcast on Twitter and Instagram
No One Wants a Drill, What They Want Is A Hole
In this slightly different episode of Business Lunch, Roland talks with us about an insight that smart marketers and successful entrepreneurs have understood for decades.
A great reminder for whenever youâre
⢠Thinking about or reviewing your marketing.
⢠Optimizing an Ad.
⢠Trying to figure out how to make your product better.
âWhat youâre trying to do is let them know that your product is a conduit, a means to them achieving what they want. Really focus on the end resultâ - Roland Frasier
Visit https://www.rolandfrasier.com
Mentioned in this episode, âThe Innovators Dilemmaâ by Clayton M. Christensen
Follow @BizLunchPodcast on Twitter and Instagram
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
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Scale or Fail
After running and selling ten companies, lifelong entrepreneur and author, Allison Maslan, began coaching businesses and helping them scale with her Elite Business Coaching Agency. In this episode, she sits with Roland and tells her story, while he draws out some great takeaways for entrepreneurs on their own journey.
Listen For
- The core value (she gleaned from growing up in an Entrepreneur family) that still runs through her companies today.
- Five questions to discuss with a potential new partner.
- What her big wake up call helped her to see and change.
- The thing she believes is the most important thing you can learn in business.
- How to provide your clients with more value and take care of them while stepping back from your business.
- Four questions to consider when you have an idea for your business or a passion you want to turn into a business.
- The Five phases to build a team-managed company.
Visit AllisonMaslan.com, PinnacleGlobalNetwork.com, or ScaleOrFail.com
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
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Visit RolandFrasier.com, and follow @BizLunchPodcast on Twitter and Instagram
How to Spot The Strategies That Will Move The Needle In Your Business
In this short episode of Business Lunch, our host Roland is talking to his Mastermind, and we get to listen in on his money-making insight. Roland lays out his strategies and he emphasizes where the REAL money is going to be made.
Listen For
- The three different specific goals Roland focuses on when heâs growing a business.
- The critical goal that most businesses forget to intentionally focus on.
- The growth principles that DO work across EVERY kind of business.
- What the Growth Team in each of his businesses does every week.
- The 5 Filters they run every idea through to test its value.
- How to spot an idea that needs to be AXED.
- How to identify the strategies that will BEST move the needle in your business.
Visit RolandFrasier.com
Follow @BizLunchPodcast on Twitter and Instagram
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
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Roland calls Kamal Ravikant one of his dearest friends and âprobably the best human being he knowsâ. He is the author of the bestselling books, Love Yourself Like Your Life Depends On It and Live Your Truth. He's been a US Army Infantry soldier, held the hands of dying patients, been the âcan do guyâ in Silicon Valley and spoken to audiences around the globe. But in this episode, Roland and Kamal dig into his success and experience in Venture Capital, investing, and moreâŚ
Listen for
- How Kamal switches between the brutal world of Venture capital and the spiritual self-expression of writing books that help people.
- A fascinating role play where Roland pitches an idea and Kamal questions and accesses whether he would invest.
- Why Kamal doesnât invest in ideas, he invests in people, and therefore the kind of Founders that he looks to back.
- The dangers he sees time and time again when companies raise too much money.
- Why Kamal always likes to visit companies before investing in them and what he is looking out for.
- His advice for people who donât know âpeopleâ and canât get in on insider networks.
- Flags and Flaws to look for in Startups and how to vet opportunities.
Plus listen through to the end to hear some excellent insights on becoming a better person, the power of commitment and how he approaches relationships.
Visit RolandFrasier.com
Follow @BizLunchPodcast on Twitter or Instagram.
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
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Roland Frasier loves to travel and HAS to travel to do business face-to-face around the world. For Roland and his guests, itâs paramount that they travel smart, arrive refreshed, and utilize all the ways possible to make their dollar go further and stay in style.
In this special episode of 'Business Lunch' weâve made our favorite âMix Tapeâ of different travel hacks from a selection of Rolandâs high-flying guests, including Michael Bernoff, J.J Virgin, Mark Anthony Bates, Pete Vargas, Ryan Levesque, Steve Simms, and AJ Mirabedini.
Listen for
- How to spread authentic goodwill and get rewarded with upgrades.
- How to travel graciously, respectfully, and not be the ugly tourist.
- How to eat everything you want while youâre traveling and keep up your healthy routines.
- How getting the upgrade for free or even paying for the upgrade is ALWAYS worth it.
- When you can legitimately board the plane before anybody else, no matter what class youâre traveling in.
- Why you should be booking VIP services at airports.
- How (and why) to work the Airline credit cards, hotel credit cards, and loyalty programs.
- A script for your assistant to use to call hotels ahead of time, and how to find that person at every hotel that has the power to upgrade you.
- How to fly to Europe first class with an amazing stop on the way and for a fraction of the price.
Visit RolandFrasier.com
Follow @BizLunchPodcast on Twitter & Instagram
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Speaker, Author and Chief Education Officer of WealthFit talks with Roland Frasier in this insightful episode. Dustin tells his story and they discuss the details of a series of partnerships, some good and some bad. He shares what Dustin looks for now in business arrangements, having learned some hard lessons.
Listen for
- When itâs beneficial to partner instead of hire.
- How to see partnership troubles before the damage is done.
- What it means when you see a balance of NEGATIVE $888,88.88 in your bank account.
- When itâs the best thing to take a financial loss for a bigger picture holistic gain.
- What he gained from taking a few months off (but keeping business coach).
- The thing that both Dustinâs business coach and wife told him to do (and they were both right.).
Check out DustinMathews.com / Visit RolandFrasier.com
Follow @BizLunchPodcast on Twitter & Instagram
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
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The âMoney Phoneâ Networking Hack
Business thought leader and influencer, Mike Koenigs says his âsuperpowerâ is that he is an âAmplifierâ. He amplifies good ideas, creates markets and has built and sold four companies. He now focuses on advising business owners on how to amplify their message, their offers and helps them to prepare for their own exits.
On this episode, he sits with Roland and shares an easy and smart networking hack - a process he uses that reaps results every time.
Also, listen for
- How he would start networking now if he was back at Square 1
- How he decides which networking events to go to
- His favorite gadgets that increase performance and improve health
- His favorite wines
Check out Capability Amplifier Podcast or visit MikeKoenigs.com
Visit RolandFrasier.com
Follow @BizLunchPodcast on Twitter & Instagram
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
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From the Car Lot to A Seat At The Table With Warren Buffett
Patrick Lustig is a hugely successful sales coach and operating partner of an elite Lexus dealership in Orange County, California. His company was recently bought out by Warren Buffett and Berkshire Hathaway Group, so Roland & Patrick have a lot to talk about when it comes to sales, negotiating and dealings with billionaires.
Listen today for:
⢠High-level banking practices (you may have never heard of).
⢠Why he still would rather be a sole owner than partner with billionairesâŚ
⢠Tips for negotiating
⢠How to address problematic and negative sales staff
⢠His top three books he recommends to people getting started
⢠How to hire the right people to build a team that will duplicate yourself
⢠Tips for profiling prospective employees
⢠The value of setting up functional processes and SOPâs that put your people first
And more!
Visit SouthCountyLexus.com or reach out to Pat on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us a review!
Visit RolandFrasier.com, Follow @BizLunchPodcast on Twitter & Instagram
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In todayâs episode, we benefit from backstage access at Traffic & Conversion Summit 2019. Influencer Jay Shetty talks with Brendon Burchard about the video that has THE most views of any video across the whole of Facebook, his âChanging the world begins with usâ video.
Jay shares with us the things he intentionally does to make a piece of content more shareable.
Listen today for:
- The five themes of content that go viral: Adventure, Comedy, Emotion, Inspiration, and Surprise.
- Why educational and informational content is valuable - but wonât go viral.
- How views are directly linked to âshare-abilityâ. People want to share things when they FEEL something, not when they THINK something.
- The three key areas that Jay attempts to align in every video.
- Why he always tries to include something verifiable in his videos.
- How speaking poetically, simplistically and with a cadence, makes a video more captivating and shareable.
- What drives Jay Shetty, and gets him up in the morning.
Visit JayShetty.Me
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us a review!
Visit RolandFrasier.com, Follow @BizLunchPodcast on Twitter & Instagram.
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Intangible Value Is Often Greater Than The Tangible
Jay Abraham is Americas Highest paid marketing consultant. He worked with Entrepreneur Magazine and multiplied their revenue back when nobody knew what an entrepreneur was⌠In this conversation with Roland Frasier, these two great business minds discuss the deals made and wealth multiplied in Jayâs decades of doing business. He shares with us what he believes has been his biggest gifts in this life, and how non-linear, asymmetric, out of the box thinking has allowed him to see intangible values and potential for profit!
Listen today for:
⢠How he made (& saved) millions in arbitrage and cash flow to equity deals.
⢠The life long impact of his early mentors and benefactors.
⢠What he describes as his unique talent/gift in life.
⢠How his diverse experience and clientele gave him the framework he uses to help businesses become exponentially more profitable.
⢠The rigidity that causes many to miss profound profit and back end opportunity.
⢠Tips on Bartering and Trade.
Visit www.Abraham.com, or follow Jay on Twitter
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com
Visit RolandFrasier.com & follow @BizLunchPodcast on Twitter & Instagram
Every month there are over 2 billion messages sent between people and businesses on Facebook Messenger, and over 500,000 facebook messenger bots are currently active. In this short episode of Business Lunch, the founder of âSchool of Botsâ, Natasha Takahashi, shares how you can best use this tool in conversational marketing.
With the strategy we talk about today, Natasha helped us build a mini-campaign in our very own Business Lunch Bot. Check it out to see all this in action! Click here
Listen today for
- The 6-Step Repeatable process for any type of business, regardless of the goal of the conversation.
- Why "my market is not on messenger" is a limiting stance.
- How you can use this tool to double your list and build your 1000 best fans.
For a more detailed episode on Bot Marketing, check out our sister podcast (episode 199), Perpetual Traffic.
Reach out to Natasha on LinkedIn or Visit SchoolofBots.com
Visit RolandFrasier.com, Follow @BizLunchPodcast on Twitter & Instagram
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
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Harnessing The 'Power of Threes' To Get People To Take Action
Roland has a great conversation with the man behind âWe are the Worldâ and Manager of The Smothers Brothers, Lionel Richards, The Carpenters, and Kenny Rogers. Ken Kragan shares his story which is marked with success, as well as the failures that taught him moreâŚ
Listen for
- 'Backwards Thinking' as a technique to get access to opportunity and the keys from the âGateKeepersâ.
- The principle of 'Giving Cleverly' with no expectation of getting anything back- and how it always pays dividends in one way or another.
- Why he always calls straight into the top person (the president of a company) when he has to make a cold call.
- The reason he hid that he went to Harvard, until the moment when it benefited him to make that known.
- How he always starts with honesty and a gut-judgment of whether someone has something so special that it offers an opportunity.
Follow @BizLunchPodcast on Twitter & Instagram
Visit RolandFrasier.com
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
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What Firing Himself Did For His Business (and Personal Life).
Roland and Tucker share the best takeaway insight from their business Lunch on this short and smart episode. Tucker Max is a renowned author, influencer and entrepreneur and the founder of the hugely successful ScribeMedia.com; (named 2018âs #1 Company Culture in America by Entrepreneur Magazine).
Listen for
- The success that caused the wheels to start falling off his operations
- The hiring mistake/mismatch that still hurts today
- The mindset shift that Tucker needed to move forward
- The hiring move that enabled his company to scale up to 15 million in revenue (and the equity deal that made sense)
Visit TuckerMax.com and ScribeMedia.com and RolandFrasier.com
Follow @BizLunchPodcast on Twitter & Instagram
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
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Business thought leader, Influencer and Authority Mike Koenigs says his âsuperpowerâ is that he is an âAmplifierâ. He amplifies good ideas, creates markets and has built and sold four companies. He now focuses on advising business owners on how to amplify their message, their offers and helps them to prepare for their own exits.
On this episode, he sits with Roland and they talk about his entrepreneurship journey, but they hone in on his multiple business exits. Listen in today to hear what they have both learned in the process of successfully exiting multiple businesses so that you can skip some of the hard knocks they have survived.
Listen For
- 5 of the 10 markets that he believes have stratospheric growth opportunities.
- Why you should NEVER negotiate your own deals.
- How to get invaluable advice when negotiating and structuring deals.
- Two critical questions to consider when exiting a business.
- Why you need legal counsel (even if youâre a recovering Lawyer like Roland)!
- Why you need to shoot for an earn-out based on gross.
- Why you need to do an audit, every quarter.
- Why Mike thinks Social media is a disease thatâs doing damage to the human race.
Check out Capability Amplifier Podcast or visit MikeKoenigs.com
Visit RolandFrasier.com
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
Follow @BizLunchPodcast on Twitter & Instagram and visit us at BusinessLunchPodcast.com
The man who created Bluefish, the internationally famous company that makes once in a lifetime events happen for the rich and famous, talks with Roland Frasier about how he uses texting in his marketing campaigns. He reveals some of his tactical tips, specifically the TEXT messaging tools that he relies on in his successful business, plus a major hack for getting things done!
Listen For
- The two tools he highly recommends and how he uses them, including how he gets around their limitations.
- Tips for how to phrase your first reach out with words to say that establish trust with your recipients.
- A game-changing service he discovered that saves him tens of thousands of dollars a month, and how he uses it.
Visit SteveSims.com / Visit RolandFrasier.com
Also mentioned in this episode, GetMagic.com
Follow @BizLunchPodcast on Twitter & Instagram
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
What are the really big things we can do that will change the world - beyond making great products and services that weâre trying to sell? Roland introduces Naveen Jain on the stage at his War Room Mastermind.
Naveen is an entrepreneur and philanthropist driven to solve the world's biggest challenges through innovation. The founder of Moon Express, World Innovation Institute, iNome, TalentWise, Intelius, and Infospace, Naveen sees beyond the current business and technological landscape, creating companies that make a true impact.
Naveen's extraordinary perspective is something that will inspire you to think bigger and his insight provides a rare understanding of business.
Listen for
⢠Questions to ask yourself when starting a new business endeavor
⢠A problem that most entrepreneurs run into and how to avert it
⢠Why some bridges should be burned
⢠Why dreaming and aiming higher is better and easier than reaching for the âattainable'
⢠Why a FOR-Profit endeavor is a better model than a NON-Profit.
⢠How an audacious goal attracts both extraordinary people and Investors, which in turn breeds success.
Connect with Naveen on Twitter or email him at Naveen@viome.com
Visit Viome.com // Visit Roland Frasier.com
Follow @BizLunchPodcast on Twitter and Instagram
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us a review!
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Roland Frasier captures a critical takeaway after his Business Lunch with Clate Mask, CEO of Infusion Soft, Entrepreneur and Author of NY Times Best Seller, âConquer The Chaosâ. Because of his huge success helping small businesses, Clate has a unique vantage point to see business patterns.
Todayâs episode is a sound bite of epic proportions. Use this insight as your company grows and remember this wisdom when you find yourself asking âWhy isnât this business growing? Or why have we plateauedâ? Clate Mask is one of the leading experts in small business growth, as KEAP (InfusionSoft) is the #1 all-in-one CRM and advanced marketing automation platform.
Listen for
⢠A Law of Business that will help you breakthrough every growth stage as you scale your successful company
⢠The Rules of 1âs and 3âs - the literal points of stage changes
⢠A âreality checkâ to help you prepare and take your company through your current ceiling.
Connect with Clate Mask on LinkedIn, and check out InfusionSoft / KEAP Here.
Visit RolandFrasier.com
Follow @BizLunchPodcast on Twitter and Instagram
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
iTunes Not your Thing? Find us on Spotify, Stitcher or stream from our site, BusinessLunchPodcast.com
Roland Frasier masterfully draws out the takeaways and transferrable tips in Kevin Harringtonsâ extraordinary success story.
Listen for
⢠What Harrington would do NOW if he didnât have his International connections and was just starting out
⢠What the Inventor of the Infommercial looks for in a Product to gauge its potential for success
⢠What the founder of Entrepreneurs Organization looks for in a company and how he sets up Equity Deals.
âŚAnd so much more.
Visit RolandFrasier.com and KevinHarrington.TV
Also mentioned in this episode: Free KPI Book, TrafficandConversionSummit.com and EO Network
Follow @BizLunchPodcast on Twitter and Instagram
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
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Hacks for Networking & Setting Up Great Partnerships
In this episode, Roland breaks down how he built his dream network and how you can too. He describes some of the successful partnerships heâs formed, gives examples of the tangible benefits on both sides, and shares with us how he puts these deals together.
Listen For:
⢠Steps to take to start building your dream network
⢠Signs of a great partnership
⢠Partnerships to avoid
⢠Partnership proposals that people wonât refuse
⢠How to separate responsibilities in a partnership
⢠How âgiving backâ genuinely and honestly - and without expectation, is the most self-interested thing you can do.
Visit RolandFrasier.com
Follow @BizLunchPodcast on Twitter and Instagram
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
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The man who created Bluefish, the internationally famous company that makes once in a lifetime events happen for the rich and famous, sits and chats with Roland Frasier, and reveals some of his trade secrets for making things happen.
If a bricklayer from East London can be âknocking aroundâ with the Pope and Elon Musk, we want to hear about his mindset, persistence and what he has to say about networking and relationships!
Listen For
- How people sell their dreams short and what Steve does to get through to the actual (but vulnerable) truth.
- How to shoot for the Moon every time (and grab the stars on the way down).
- How to approach obstacles and deal with failures.
- How to enter intimidating relationships from a position of credibility.
- How to make a bold request in a way that they just canât answer âNoâ.
- How to build relationships by inserting genuine value.
- How to research and do your homework so that you can bring value to your relationships.
- How to audit your own social media presence for consistency and authenticity.
Visit SteveDSims.com / Visit RolandFrasier.com
Follow @BizLunchPodcast on Twitter & Instagram
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
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Make Everything You Do More Effective With This Growth Tool
How do you pick the best ideas to grow your business? How do you know where to start or what to do? Roland Frasier has a growth team at each of the 24 businesses that he has built in 24 different industries. He shares their proven system in this episode of Business Lunch...
Listen for
- The hypothesis you should use for every idea and initiative.
- The five different growth levers to measure your idea against.
- The ICE Analysis you can use to rate and score your ideas in terms of Impact, Confidence, and Ease.
- Questions to ask yourself
Wherever you are in your business or personal brand, this short episode will
- Help you think smart
- Organize and rank your ideas and hair-brain schemes
- Help you step back and strategize how to grow and what to focus on
- Set your business up for greater success
Visit RolandFrasier.com
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on Apple Podcasts and leave us a review!
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Cole Joseph is the founder of Coles Classroom - a hugely successful 8000 member, subscription-based online training resource for photographers.
In todayâs episode, Roland sits down with Cole and unlocks what we can learn from his experience, his business prowess and the markers in his success story. They also talk mountain biking and how Cole is moving his company forward...
Listen For
- The mindset that gave him the competitive edge
- The biggest mistake he sees entrepreneurs make
- The steps he took to scale his business along the way
- The best sources heâs found for vetting new recruits
- Tips for building a great team
In June of 2019 Cole successfully exited Cole's Classroom & currently operates the Rapid Scale Group helping others scale their courses & membership businesses.
Click here to connect with Cole to learn more.
Visit RolandFrasier.com
Also mentioned in this episode, DigitalMarketer.com, and TrafficAndConversionSummit
Follow @BizLunchPodcast on Twitter & Instagram
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on ApplePodcasts and leave us a review!
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With customers now needing hundreds of touch points before they are ready to make a purchase, how do we come up with endless ways to approach them without just hounding them and driving them away? In this short but smart episode of Business Lunch, Roland Frasier gives us the inside scoop on what he and his partners do.
They analyzed 4 years of data from over a billion emails a year, hundreds of millions of clicks, a lot of split testing and hundreds of millions of dollars in sales. The result is this messaging matrix that you can glean from and apply to your business.
Visit RolandFrasier.com
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on Apple Podcasts and leave us a review!
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From Comical Origin Story to Serious Success.
âWhen people are trying to buy something that youâre not selling, maybe thatâs a clue, maybe thatâs a business!â.
Tucker Max shares his comical origin story, including how he hacked law school and got fired (twice). But Roland and Tucker get to the turning point in his story when Tucker found himself as a writer, came upon a problem he could solve for people, and launched his company ScribeMedia.com.
They discuss his success, the effect on him, and his total life change.
Listen for
- The script that held him back before he had a âpunch in the gutâ revelation, that made way for his now hugely successful company.
- The clue that led to Tuckerâs brilliant business idea.
- The moment Tucker fired himself and brought in the right man for the job.
- What he did in order to meet the kind of woman he wanted to marry.
- How he tries NOT to think too far into the future, but instead focuses on helping real people - in his case, the readers of the books that Scribe Media create.
Visit TuckerMax.com and ScribeMedia.com and RolandFrasier.com
Follow @BizLunchPodcast on Twitter & Instagram
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
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"The purpose of having fans is to engage with people, build your brand, and also, to make moneyâ.
In this episode with our host Roland Frasier, we get to sit in the room as he speaks exclusively with his War Room members.
Listen for,
⢠How he solved his content problem (with a do-able way to create unlimited content)
⢠How he built his personal brand (and grew his audience to 235k in 90 days)
⢠How he solved his problem of low reach on Facebook (and took it to half a million)
⢠Exactly how he boosts posts to create awareness
⢠What he learned from researching the most successful masterminds in history
⢠How he puts together High Ticket offers
Visit RolandFrasier.com
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
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Relevancy, Omnipresence & Intimacy
Roland gets into the details with Scott Oldford as he shares his story and the strategy for success that took him from âTop 20 under 20â to where he is today. Scott partners with 7-figure+ Entrepreneurs and Influencers to make their business sustainable and scalable.
Hear how Scott recovered from the bad decisions he made when his ego overtook him at age 21 and turned his climb back to success into his hugely successful 'ROI method' thatâs helping his clients scale their businesses into the millions.
Listen for
⢠The Kiss of Death for any entrepreneur.
⢠Why you want to be a Spokes-person for your brand, not a Guru.
⢠Why a billionaire mentor is useless to you.
⢠How to be everywhere your avatar is in order to âhack their brainâ.
⢠The five 'places of belief' that you need to win over in your avatar.
⢠How vulnerability and authenticity in your community creates âstickâ.
⢠The necessity for conversation and how to find writers that can speak on your behalf
⢠How to become Internet Famous in a small specific place
Visit the ScottOldFord.com and RolandFrasier.com
Follow @BizLunchPodcast on Twitter & Instagram
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on Apple Podcasts and leave us a review!
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What Do Roland and His Partners Talk About in Their Growth Meetings?
Exponential growth is always done through Leverage. Roland Frasier specializes in finding the leverage, identifying the strategic partners needed and setting the exponential growth in motion.
In this bite-sized episode, Roland encourages us (and demonstrates how) to think outside the box and identify your most profitable activities. He tells us how he:
⢠Systematically looks for ideas (growth levers) in the areas of Acquisition, Activation, Monetization, Retention, and Referral.
⢠Scores these ideas from the highest impact to the lowest impact based on ICE - Impact, Confidence, and Ease (always looking for the âlow hanging fruitâ).
What are the LEAST expensive ways for you to drive conversions?
Leverage yourself by focusing on the things that give you the most return. To identify what to focus on, ask these three questions:
-
What activity contributes most to Top Line Revenue?
-
What activity contributes the most to Margin?
-
What activity contributes the most to Profitable Growth?
Visit RolandFrasier.com
Follow @BizLunchPodcast on Twitter and Instagram
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Digital Marketing Insights for 2019
Ryan Deiss kicked off Traffic & Conversion Summit 2019 with a powerful Key-Note entitled, âItâs The End Of The World As We Know It - And I Feel Fineâ.
Weâve condensed it down to 5 minutes of critical insight, including:
- The choice for marketers is to innovate & disrupt or accept diminishing returns.
- Two things never change; The need to generate traffic and the need to convert that traffic into revenue.
- If you want to matter, start a movement.
Ryan introduced and popularized many of the digital selling strategies that modern companies now take for granted. His company, DigitalMarketer, is the leading provider of digital marketing training and certifications.
Follow @RyanDeiss on Twitter and Find Ryan on LinkedIn
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Reframing Consulting To Build Wealth.
As a 17-year-old in Canada, Nicholas Kusmich found himself tasked with the responsibility of being the primary breadwinner in his family. Now heâs an author and renowned guru in Social Conversion, Facebook Ads and High ROI campaigns. He has a team of consultants and is ready to leverage his success for more freedom in the future. In this episode (recorded at War Room) he and Roland Frasier discuss his biggest challenge.
How to move a Guru model / Consulting business past the point of HIGH Income, LOW exit opportunity - one of the common problems with what's come to be known as a 'dancing bear' business.
Roland has some key questions to consider and shares how he and other high-level entrepreneurs (like Ryan Deiss) have made this transition. He proposes a strategy and paints a picture of how to build a WIN WIN personal brand and consulting Re-Frame.
Visit NicholasKusmich.com and RolandFrasier.com
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Buy to Sell Versus Hold.
Roland Frasier breaks down the fastest way that he has discovered to build wealth, by buying to sell businesses instead of holding them. In these swift 6 minutes, Roland gives us a Birds-Eye view of the land - including the four different types of businesses and what makes the fourth type, the Holy Grail.
Listen for
- What to think about when youâre building your company
- How many times to buy and sell in order to earn almost a generationâs worth of income above what you would have earned (if you had just held onto a business).
- The best of the three ways to value and sell your business in order to generate wealth (Revenue-multiple Exits).
- How to look at every one of you Profit Centers and re-position them for these Revenue-multiple Exits.
Definition of Terms:
EDITDA: Earnings Before Interest, Taxes, Depreciation, Amortization.
Visit https://www.rolandfrasier.com
Follow @BizLunchPodcast on Twitter
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As the winner of our Meet Richard Branson contest, Omari Broussard was given exclusive access to a private gathering of entrepreneurs that met and talked with global entrepreneur, Richard Branson.
Omari himself is a successful entrepreneur, author, marketer and Founder of 10XDefense. He shares with us what impacted him the most about his time with Branson.
Enter to Win Some Beats Studio 3 Headphones & Listen #LikeABoss
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Attention is Today's Most Valuable Currency.
Roland sits down with Nick Coats, Founder and CEO of SawTooth Media Group to discuss how they partner with Influencers to build 7 and 8 Figure brands. The Influencers he works with go from making under 6 figures per year to making that much a month, and the synergy is truly a WIN WIN.
Listen as Roland draws out tactical details, and Nick provides some surprising revelations about monetizing Influencer marketing.
- How to structure these deals and what to expect
- How to find Influencers that are ideal for this kind of growth
- What drives Influencers as opposed to what drives marketers
- How to leverage their active, highly engaged audiences for huge savings in Ad costs.
- How to Re-Target followers into solid funnels that convert.
Visit Nickâs websiteÂ
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Enter here
The 5 Micro-Moments To Hit With Your Messaging
Google recently announced that people now need between 21 to 24 touches before they are ready to buy. It used to be 9! Roland Frasier shares how they approach and handle this with their âMessaging Matrixâ instead of the standard multi-touch approach.
Listen in for some potent takeaways that will move the needle in your business.
- Targeting your messaging to âMicro Momentsâ - all of those little moments in time when people are looking to become a buyer.
- The 5 essential Micro-Moments that you have to hit, including the âIs it a Fit?â moment and the âAm I getting a deal Momentâ?
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Win Some Beats Studio 3 Headphones in our Latest Business Lunch Podcast Contest!
Enter Here to Listen #LikeABoss
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Behind the scenes with Todd Herman, Tucker Max and Roland Frasier.
Thereâs a specific way to get quality referrals from the clients and contacts that love what you do. Todd Herman, Author of The Alter Ego Effect and Creator of The 90 Day Year describes this simple technique that re-frames your referrals so that your business will gain ideal new clients. You will hear Todd, Tucker and Roland as they talk about the power of this in business.
Follow Todd Herman on Twitter
Win an extremely rare opportunity to sit in a private gathering of high-level entrepreneurs and Sir Richard Branson, at an intimate reception on Monday, February 25th in San Diego, California!! There will be a chance for a photo opp and to speak directly with Sir Richard, who has started and grown 12 separate billion-dollar businesses! The spot has a $15,000.00 price tag on it, but is free to our winner (all of the funds go to Richard Branson's foundation).
Enter now and take advantage of all the ways to win a once in a lifetime opportunity!
Save $1000 on Traffic & Conversion Tickets! Make arrangements A.S.A.P and act fast, as space is limited! But use the promo code LUNCH to get $1000 off your ticket price! (Not valid against tickets already purchased).
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
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20 years of Copywriting Insight in a 45-Minute conversation.
In this episode, Craig composes copy on the fly, dropping headlines, hooks and tips for Copywriters that want to follow in the kind of success that Craig has achieved. As the Founder of Golden Hippo, Craig is passionate about helping people and ideas make an impact. He tells Roland the story of his career thus far...
Listen for
⢠How he finds great copywriters today
⢠His Four-Part Formula for How To Get Great at Anything
⢠The revelation that caused Craig to never be able to sell the same again
⢠The Friday night email that changed everything and set Craig on his path to success
⢠How to write copy that lays out benefits in a way that builds insane curiosity in the reader, so that you can make a lot of money (and have a great life-style).
⢠How to write the kind of copy that garners 129 million views on your videos, so that you can share products and ideas that change the world.
Connect with Craig over Instagram or visit Golden Hippo
Win an extremely rare opportunity to sit in a private gathering of high-level entrepreneurs and Sir Richard Branson, at an intimate reception on Monday, February 25th in San Diego, California!! There will be a chance for a photo opp and to speak directly with Sir Richard, who has started and grown 12 separate billion-dollar businesses! The spot has a $15,000.00 price tag on it but is free to our winner (all of the funds go to Richard Branson's foundation).
Enter now and take advantage of all the ways to win a once in a lifetime opportunity!
Save $1000 on Traffic & Conversion Tickets! Make arrangements A.S.A.P and act fast, as space is limited! But use the promo code LUNCH to get $1000 off your ticket price! (Not valid against tickets already purchased).
Win an extremely rare opportunity to sit in a private gathering of high-level entrepreneurs and Sir Richard Branson at an intimate reception on Monday, February 25th in San Diego, California!!
Roland Frasier loves to bring people and deals together! In today's bonus episode, Roland describes the opportunity he's set up for one Very lucky Traffic and Conversion Summit guest...
There will be a chance for a photo opp and to speak directly with Sir Richard, who has started and grown 12 separate billion-dollar businesses! The spot is essentially a $15,000.00 prize, but youâll agree itâs #priceless.
Enter now and take advantage of all the ways to win a once in a lifetime opportunity!Â
Have you got your Traffic & Conversion Tickets yet? Make arrangements A.S.A.P and use the promo code LUNCH to get $1000 off your ticket price! (Not valid against tickets already purchased). Act fast as space is limited!
When Itâs Time To Pivot.
How should a Business respond when thereâs a tectonic shift in the market? Roland Frasier sits down with Perry Belcher - Marketing Specialist, Investor, and Co-Founder of Digital Marketer.
After the election, one of Perryâs businesses (in the Survival space) fell about 60% and they went from a team of 50+ people to 8. But Perry Belcher was able to pivot and come out ahead.
Listen to how Perry
- Knows his audience and made it his business to understand their mental shift.
- Perry looked at the historical parallels & transferred the same wisdom (and even sourced Ad copy!) to his business and market.
- Perry considered the Macro picture of what was happening in the market, instead of only looking at his products and his customer.
- Learned what people want when they feel safe, compared to what they want when they donât.
- Pivoted their message (from a Survival message to a Patriotic message).
- Sold the same core products but replaced peopleâs entry point.
- Used his âSide-Ways List Buildingâ technique and set up smart Lead-Sale arrangements with other companies that shared his target audience.
Follow Perry on LinkedIn
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Follow @BizLunchPodcast on Twitter
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The Courage Part is the Key.
Sara Blakely took on a declining industry and ended up changing the way women dress. She is the Billionaire Founder of SPANX and was named by Time magazine on their list of the 100 most influential people in the world (2012).
In today's episode, Sara tells Roland how she invented and launched SPANX from her apartment and fought to bring her product to the world.Â
Listen for how Sara
- Set the goal two years before she had her billion dollar idea
- Had the courage to make her vision become a reality
- Took obvious (but bold) steps that other people overlooked
Visit SaraBlakelyFoundation.com or Follow Sara on Instagram
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Follow @BizLunchPodcast on Twitter
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Tweak Your Thinking to Get the Power of 'Butterfly Leverage'.
Whatâs the one thing youâre not doing that can 10x your business with almost no additional effort? In this bonus episode, our host Roland Frasier gets into the nitty-gritty of how he created a ripple effect of monetized successes from a single intentional deal.
Listen to how he turned one thing into ten andâŚ
⢠Immediately generated an extra $683k in revenue this past weekend
⢠Guaranteed our podcast would instantly rank high in the iTunes Charts and add a minimum of 2,000 new subscribers in one hour, absolutely free!
⢠Scored an extremely rare opportunity to sit down and brainstorm business ideas with a billionaire youâve definitely heard of,
and much, much more.
Visit BusinessLunchPodcast.com
Follow @BizLunchPodcast on Twitter
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
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A Four Step Strategy for Writing Copy That Always Works.
Would you benefit if your copy and your conversations always resonated and had the desired impact? In order to get someoneâs attention, you have to address them in a way thatâs based on something they can relate to.
Craig Clemens (Writer, Influencer & Entrepreneur) explains his IMPACT ARCS method that aligns you with your customer and gets the results you want.
Listen in for Craig Clemensâs Four Step Strategy:
A(sk) a âYes Questionâ.
R(eveal) that YOU have been there (and that the truth of the situation was the beginning of the critical thing YOU learned that is going to help THEM.
C(all) out your Discovery.
S(end) them to DO something. (This is your call to action, and the desired impact of your interaction).
Connect with Craig over Instagram
Visit Golden Hippo
Follow @BizLunchPodcast on Twitter
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How to Handle the Biggest Problems in Founder-led Businesses! Roland Frasier sits down with A.J. Mirabedini to help you win at the ultimate game of starting, scaling and selling your business. A.J. brings over 25 years of experience supporting, mentoring, and guiding entrepreneurs through the often turbulent waters that come with founder-led businesses.
Listen in for these key take-aways that will impact your business and your future.
- How to build a relationship with a bank that will help you breathe better, think better & operate better.
- The biggest problems & âunpleasant surprisesâ that A.J sees consistently in businesses.
- How to dodge the âFounder-led curseâ of many entrepreneurs that pour their lives into their businesses.
- How to hire talent and put systems in place that will appeal to private equity and potential acquirers.
- How and when to hire a Chief Financial Officer.
- Where to start when you have no SOPâs (Standard Operating Procedures) in place.
Connect with AJ on LinkedIn and visit AJMAdvisoryGroup.com
Follow @BizLunchPodcast on Twitter
Thank you so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
iTunes not your thing? Find us on Spotify or Stitcher.
How to Make 'a Communication' Go Your Way.
In this snack-sized episode, Roland Frasier talks with Michael Bernoff, Results Coach and THE expert in persuasion & un-conscious communication.
Michael gives us:
- Three questions to ask yourself BEFORE you go into any communication (whether in a meeting or from the stage).
- Ways to pre-suppose and embed ideas into other peopleâs minds.
- How surprising people with the unexpected will give you the âreceptive edgeâ.
Visit MichaelBernoff.com
Follow @BizLunchPodcast on Twitter
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
iTunes not your thing? Find us on Spotify or Stitcher.
Confessions of a 7-Figure Master Copywriter.
In this episode Roland Frasier talks with Frank Kern, world-renowned and sought-after Direct Response internet marketing consultant and copywriter.Â
- How Frank got started in business and marketing
- How he connected with Influencers and created win-win situations
- How he identified markets and generated demand for his products
- Why heâs not worried about the competition
- The three (or four!) questions to ask yourself to determine your personal path to success.
Meet Frank Kern at www.FrankKern.com
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
iTunes Not your thing? Find us on Spotify or Stitcher.
Results Coach & Persuasion Expert, Michael Bernoff, shares his insider tips for traveling like a boss in this snack-sized episode! From airline upgrades to the royal treatment at hotels, Michael tells Roland his travel-hacks & gives us insider information.
Visit MichaelBernoff.com
Follow @MichaelBernoff on Twitter
Follow @BizLunchPodcast on Twitter
This week, the worldâs #1 High-Performance Coach (Forbes) sits down with Roland Frasier and shares his fantastic story, and how having faith in your ability to figure it out, is the key to success.Â
Brendon details how he discovered the golden marketing formulas that helped him create 28 multi-million dollar launches and much, much more.
Follow Brendon on Instagram @BrendonBurchard
Check out ExpertsAcademy.com
Rachel Miller (Quirky Mama) talks with Roland about the time that viral traffic pulled her out of a complete business fail! A Ddos attack took her business down for 8 days over Black Friday. Everything was gone. In this bite-size episode she shares how she recovered, and explains how she LISTENS to her audience in order to create viral content. 'Serve and love on your audience and they will feel that and respond to you more - which snowballs the effectâ.    RachelMiller.com Â
In this meeting of two great minds, we get to know Ryan Deissâ origin story - which as you will hear, is thoroughly intertwined with the genesis of digital marketing.
Ryan introduced and popularized many of the digital selling strategies that modern companies now take for granted. His company, DigitalMarketer, is the leading provider of digital marketing training and certifications. As we listen through this conversation we get an understanding of what it takes to stay ahead of the competition and Ryan hones in on some clear approaches that will work today.
Ryan and Roland chat about everything from his current direction to his favorite wines, his faith and how he keeps up on marketing and culture, as well as how he scopes out opportunities and spots those âun-met needsâ.
IN THIS EPISODE YOU WILL LEARN:
- How listening to ânormal peopleâ (as opposed to entrepreneurs and marketers) will help you find âun-met needsâ.
- How to compete and have a seat at the table when there is ânothing new under the sunâ.
- How you need something to sell in order to give people value.
- How to read and research in a way that undergirds successful business ventures and sound philosophies.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Follow @RyanDeiss on Twitter
Find Ryan on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
iTunes not your thing? Find us on Spotify, Stitcher, or at DigitalMarketer.com.
iTunes not your thing? Find us on Spotify or Stitcher.
Kent Clothier is President and CEO of Real Estate Worldwide (REWW) and in the last 10 years alone, he has been able to help 20,000 entrepreneurs around the world with his mentoring and training programs.
In this bite-size Business Lunch episode, Kent throws out an insightful challenge that will tell you a whole lot about your time and your âbusiness.â You will learn to define the difference between running a business and owning a company, and why knowing the difference is the beginning to you getting where you want to be.
LINKS RELATED TO THIS EPISODE:
KentClothier.com
Follow Kent Clothier on Facebook
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
iTunes not your thing? Find us on Spotify, Stitcher, or at DigitalMarketer.com.
How do you start a conversation with people who seem "out of your league"? How do you get into the circles that seem like theyâre closed to make impressions and connections that will stick?
In this episode, international entrepreneur Mark Anthony Bates (known for being an influencer of influencers and global "connector") shares the tips, tactics, and mindset that can help you approach otherwise intimidating people in order to establish successful connections. As Roland and Mark chat, you are taken through some keys that you can practice to make you more confident and competent at connecting in business.
IN THIS EPISODE YOU WILL LEARN
- How curiosity, genuine interest, and respect always win over fear and overthinking.
- How to reach out over social media or email to set up a meeting or initiate a connection.
- Why proximity is useless and wasted if you canât connect and build a rapport with someone
- How listening and leading with value will pave the way for future trust, alliance, and synergy
- Always give something before you ask for something
LINKS MENTIONED IN THIS EPISODE:
Mark Anthony on Facebook
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
iTunes not your thing? Find us on Spotify, Stitcher, or at DigitalMarketer.com.
Most business owners struggle to get a lot of customers, so they can make money. But Mike Koenigs joins Roland to talk about how getting fewer customers can actually get you more money.
Mike explains that it is all about getting the right customers, and you need to do it at the right time. By finding qualified customers rather than just any buyer, you will make more money with less struggle.
IN THIS EPISODE YOUâLL LEARN:
- Why needing a lot of customers is a big illusion, and what you need instead
- How to overcome the challenge of customers costing more to acquire
- The Money Phone Strategy and how it will help you get better customers
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
MikeKoenigs.com
Mike on LinkedIn
Mike on Facebook
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
iTunes not your thing? Find us on Spotify, Stitcher, or at DigitalMarketer.com.
If you run a business, there will always be times when you need to speak on a stage. But Pete Vargas has made speaking itself his business, and he joins today to share his secrets.
Pete goes over how he helped his first client grow their company from $50,000 to $7 million and has placed his clients on 25,000 stages in 15 years. He also explains how to use stages to generate revenue, how to determine your revenue stream, and how to divide your time among different stages.
IN THIS EPISODE YOUâLL LEARN:
- Why architecting a talk that showcases value over authority is more impactful to your businessâ growth
- The 2 types of speakers and what each needs to do to succeed
- The 5 revenue generating stages to choose from and how much revenue you could make from each
- The pranks Pete and Roland have had played on them from their colleagues while live on stage
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Advance Your Reach
Pete on LinkedIn
Pete on Twitter
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
iTunes not your thing? Find us on Spotify, Stitcher, or at DigitalMarketer.com.
One of your longest relationships in your life is with money. But have you ever really thought about how you interact with money?
John Assaraf joins Roland this week to pose the question, what is your money story? Once you figure out what your money story is, you will be able to better your financial relationships and standings.
IN THIS EPISODE YOUâLL LEARN:
- What a money story is and why you should know yours
- How your perception of money can impact your financial standing
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Johnâs Website
John on LinkedIn
Traffic & Conversion Summit
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
iTunes not your thing? Find us on Spotify, Stitcher, or at DigitalMarketer.com.
If you are struggling to figure out what your customers want⌠Just ask.
Ryan Levesque, CEO of the ASK method company, talks with Roland about how finding million-dollar products is all about asking the right questions. He explains how to use quizzes, surveys, and segmenting to find the most profitable products. He also says how to use the customerâs answers to create customer personas for your target audience in order to grow your business.
IN THIS EPISODE YOUâLL LEARN:
The 3 questions to ask a customer: What is your biggest frustration?
-How much time have you put into trying to solve it? How much money have you invested in finding the solution? -How the length of the answers you receive from these questions tells you what product to focus on -Why you should be focusing on testimonials and social proof
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
The ASK Method
Ryan on LinkedIn
Bucket.io
Choosethebook.com
Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy, Create a Mass of Raving Fans, and Take Any Business to the Next Level
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
iTunes not your thing? Find us on Spotify, Stitcher, or at DigitalMarketer.com.
Growing your following on Instagram, and more importantly growing your engaged following, can seem like a mystery at times. But Sue B. Zimmerman joins Roland today to share a formula that will set you apart and supercharge your Instagram strategy.
Sue will teach you why a good Instagram post has its roots in great video and blog content, and how your engagement on your own posts can really boost the engagement of your followers.
IN THIS EPISODE YOUâLL LEARN:
- The ideal length for an instructional video
- Sueâs content path, and how this splintered path gives you the most bang for your content buck
- Why posting on Instagram doesnât stop once youâve posted, and how to use engagement to grow your following
- How Sue uses her personal and business Instagram accounts differently
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Sueâs Website
Sueâs Instagram
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
iTunes not your thing? Find us on Spotify, Stitcher, or at DigitalMarketer.com.
Finding creative ways to innovate or invent can be difficult enough on its own, but it can be especially hard when you have to do so within the box of limitations. But Perry Marshall has become an expert in creating within these constraints.
In this episode, Perry talks about how he has become one of the highest sought-after equity consultants, even when time, money, and manpower were stacked against him. He gives you some tools and processes, like the 80/20 principle, that can help you break through in your industry.
IN THIS EPISODE YOUâLL LEARN:
- How Perry sold his computer chip company for $4 million
- What he 80/20 principle is, and how it can help your business and career
- How to determine what companies to invest in
- How Network Effect creates multimillion-dollar businesses and massive ecosystems that have an impenetrable competitive advantage
- Why everything about marketing is within traffic, conversion, economics and the 80/20 principle (and how knowing this can help you)
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Perryâs Website
The 80/20 Principle: The Secret to Achieving More with Less by Richard Koch
The Star Principle by Richard Koch
The Rosetta Stone Seminar: The Network Effect
Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback youâd like to share? Connect with us on iTunes and leave us a review!
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All entrepreneurs, or businesspeople in general, are limited by the same 1 thing: their physical bodies. Dave Asprey, bio-hacker and entrepreneur, is here to help hack your body so you can always be at your best.
Dave tells us how to be great entrepreneurs by making sure our bodies are in the best condition to help us reach out largest goals. He explains how to avoid brain fog, the crucial step to getting a great nightâs sleep, and how gratitude changes the chemistry inside of your body.
IN THIS EPISODE YOUâLL LEARN:
- What brain fog is, and how to avoid it
- How to set up your room to get the best sleep
- How your body uses energy when it is working properly and how that energy is transferred to will power and personal development
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Dave Aspreyâs Books
The Bulletproof Blog
Whatâs the secret of the highest performing people around the world?
An alter ego.
In this episode, we talk to performance coach, Todd Herman, about alter egos, enclothed cognition, and the leaders and athletes who are using these strategies to reach their business and personal goals.
Join us to learn how you can discover your alter ego, quickly access it, and use it to tap into your inner potential.
IN THIS EPISODE YOUâLL LEARN:
- How putting on a pair of glasses helped Todd become a better speaker
- The questions to ask yourself to discover your alter ego
- How enclothed cognition can affect your performance in any of your goals
- The first step you can take to build your alter ego
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Todd on LinkedIn
Toddâs Website
The Alter Ego Effect: The Power of Secret Identities to Transform Your Life
Everyone, particularly those working in sales, has struggled with persuasion in one way or another. But Dr. Robert Cialdini has become the leading expert on just thatâinfluence and persuasionâand he joins Roland to talk about how anyone can use these concepts in their business.
Dr. Cialdini explains 2 strategies to get a prospect to buy into what youâre selling, which messaging technique works best for your customer relationship, and how to use unity to create stronger partnerships with customers.
IN THIS EPISODE YOUâLL LEARN:
- The 2 major routes of persuasion: your message and what you say the moment before you say the message
- The influence levels of a relationship and what marketing technique to use according to that level (reciprocity, social proof and authority, and scarcity)
- The seventh principle of influence and how to use it to develop a partnership with customers
- Why you should always ask for a customerâs advice instead of their opinion
Roland sits down with JJ to talk about the mistakes, big breaks, and breakthroughs on her journey from personal trainer to CEO of a multi-million dollar nutrition empire⌠Her number one core value of Freedom compelled her to figure out solutions and systems all along the way. We hear about her 'Mr. Miyagi' mentor, what she gleaned from network marketing, the mistakes she will never repeat, and the tenacity that led to every one of her successes.
Business Lunch is a podcast produced by DigitalMarketer and hosted by Roland Frasier.
Roland interviews influential business leaders and entrepreneurs and finds out their stories, secrets, and strategies.