The Googlization Show: Recent Episodes
Ira S Wolfe
Talented and qualified workers are growing scarce. And yet many companies are their own worst enemy due to out-of-touch recruiting practices. Ira S Wolfe, who has become known as The Googlization Guy in HR and business circles, has become of the one of the industry's most forward thinking experts in recruitment marketing. In each episode, Ira shares easy to implement tips and insights on how to recruit faster and hire smarter in the Age of Googlization.
Do you believe me now? This interview was recorded on August 11, 2010!
Executive time has become more precious. Companies have become more widely dispersed. Travel is more challenging than ever. As companies look to boost business productivity and manage costs, visual conferencing, and online collaboration keep looking better and better. Fortunately, technology has evolved to the point where an employee working from home has the capability of being face-to-face with co-workers, bosses, customers, and vendors online – simultaneously – without ever hopping on a plane or sitting in traffic. According to the research firm Forrester, 34 million Americans are working from home at least part-time. If everyone who could work from home did work from home, it is estimated that the U.S. businesses would save an estimated $700 billion annually. As a result of technology and economic need, the number of employees working from home is expected to double before the end of the decade. This convergence of rising travel costs, unreliable air transportation, and falling “telepresence” costs will lead inevitably to a decline of business travel. That decline is coming at a time when the need to meet and collaborate is increasing, not decreasing. For all these reasons, I’m very pleased that my guest for this week’s show is J.W. Penland. J.W. is CEO at IOCOM, which just launched its revolutionary Visimeet technologies. Visimeet is a game-changer. It levels the already flattened playing field between small and large businesses and puts a leading-edge productivity tool onto the desktop of every employee and business owner. Tune in on Wednesday, August 11 at 11 AM EDT when J.W. Penland joins me to talk about how visual communication solutions will change the way we do business. Who should listen? Executives, small business owners, health care providers, recruiters, HR, entrepreneurs.
They may have a plethora of jobs to choose from, but that doesn’t mean your electrical distributorship (and other employers) can’t find and recruit qualified college graduates to round out its team in 2020. Here are eight strategies to start using today.
Listen now or read the full article here.
Googlization Nation Meets HackingHR! Need some motivation to kick-butt in 2020? Start here. HackingHR is becoming an HR movement and Enrique Rubio, its founder, is one of the most energetic, passionate, ambitious people I know. (Oh...did I forget to mention animated too?) What's driving Hacking HR's amazing 1300% growth in 1 year. Join me (Ira S Wolfe) and Hacking HR founder Enrique Rubio on this fast-paced, enthusiastic conversation about HR in 2020.
Prefer to watch
LinkedIN: https://lnkd.in/eF4CT3A
YouTube: https://youtu.be/O4DyC0qL7mc
Facebook: https://www.facebook.com/SuccessPerformanceSolutions/videos/516964285586411/
According to author and TED speaker Simon Sinek, “a worthy rival inspires us to take on an attitude of improvement.” That’s part of what he calls the infinite mindset. This infinite mindset is what Sinek believes differentiates businesses that think ahead versus those that live in the past. “Business is a journey without a final destination,” he says. “The goal is not to win but keep playing.”
But the infinite mindset isn’t just about leadership and business. It can have a profound impact on talent acquisition, too. The recruiter with a finite mindset is playing to win, or simply filling open positions as needed. Meanwhile, a recruiter with an infinite mindset is playing to keep playing, focusing not only on filling roles but also on helping management meet its long-term goals.
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Why are we still talking about candidate experience as we head into 2020? Because it’s still broken! Despite all the recruitment and media attention focused on the jobseeker these days, the state of the candidate experience in many organizations can be summed up by four letters: FCDD.
Listen now or read the article here.
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Google receives nearly 6 billion search requests each day, many of them job related. Unfortunately, for many companies, there's often a significant disconnect between how job seekers search for opportunities and how recruiters post jobs. Consequently, it's all too easy for a job posting to evaporate into cyberspace and become an invisible blip in a sea of information. Here are 8 simple SEO and SEM strategies from Recruiting in the Age of Googlization author Ira S Wolfe to help recruiters get their job listings ranked near the top, above the competition.
People love video. Google loves video. Every day, half a billion people watch a video on Facebook. Meanwhile, YouTube reports 1 billion hours of video views daily. What's more, 400 hours of content are uploaded on YouTube every minute — that's 576,000 hours per day.Instagram, too, has seen an 80% increase of videos created year-over-year.
When it comes to recruiting, videos have the power to attract more job applicants, improve candidate engagement and promote your company brand. Are your ready to recruit candidates more effectively? Consider these four types of videos.
Listen here or read the article.
Ready to learn how to recruit faster and hire smarter in the Age of Googlization? Schedule an introductory call with Ira.
For many businesses, finding a warm body to fill a vacant technician roll is akin to finding a needle in a haystack. It’s an oversimplification to say that between growing candidate expectations and Google’s ever-changing search result algorithms, recruiting has grown complex. Nevertheless, simple solutions are abundant. Start by fixing three common recruiting blunders.
One of the biggest recruiting problems employers gripe about occurs when job applicants "ghost" the recruiter. What's ghosting you ask? Listen to this article written by Recruiting in the Age of Googlization author Ira S Wolfe and originally published on Cornerstone OnDemand's ReWork blog in the summer of 2015. You might be surprised to learn how it got started and who is responsible.
Google loves video. People love video. With record unemployment and job openings, every company must a find a way to differentiate itself from competitors. Video is a recruitment tool that is grossly underutilized. It's time for recruiters and HR to get on the bandwagon. Listen to Recruiting in the Age of Googlization expert Ira S Wolfe list 8 ways you can use video to recruit more skilled talent faster.
You can read the full article here.
To get more job applicants, your job listings need to be seen. To be seen requires your listing is ranked above the competition. Listen to this article by Recruiting in the Age of Googlization expert Ira S Wolfe as he shares 3 tips to help improve your recruitment marketing. You can also read the full article here.