The Automotive Advertising Podcast: Recent Episodes
Jim Flint
Jim Flint and guests discuss marketing topics from traditional to OTT, to all things digital. Join them on the fast track to successful and influential automotive advertising.
Welcome to Season 2, Episode 7 of Automotive Advertising Podcast!
Chris Wohrer and Jim Flint break down creative concepts in the automotive industry.
#creativeconcepts #creativity #fordbroncofamily #marketing #advertising #automotive #dealerships
Welcome to Season 2, Episode 6 of Automotive Advertising Podcast!
Jim Flint and Chris Wohrer talk about a company born out of an idea... Tesla.
#capitalization #creativity #authenticity #marketing #advertising #automotive #dealerships
Welcome to Season 2, Episode 5 of Automotive Advertising Podcast!
Chris Wohrer and Jim Flint dive into the core of creative -- culture.
#creativity #culture #marketing #dealerships #automotive #advertising
Welcome to Season 2, Episode 4 of Automotive Advertising Podcast!
Our guest, Kori Lott, analyzes different ways of finding alignment with creativity and compliance.
#compliance #creativity #gmb #marketing #autmotive #advertising #dealerships
Welcome to Season 2, Episode 3 of Automotive Advertising Podcast!
Chris Wohrer and Jim Flint navigate the waters of COVID through TikTok.
#tiktok #videoads #automotive #marketing #dealerships #advertising
Chris Wohrer talks to Jim Flint about creative concepts and how to bring ideas to fruition. #creativeconcepts #creativity #marketing #advertising #dealerships
Welcome to Season 2, Episode 1 of Automotive Advertising Podcast!
Our guest speaker, Chris Wohrer, speaks about where he pulls inspiration from for creative with Jim Flint.
#creativity #inspiration #marketing #advertising #dealerships
When it comes to your online reputation, the good will inevitably outweigh the bad. Learn how on episode 16!
What does your social media profile say about your dealership to customers? We answer this question and more on our latest episode. Join us!
With the Detroit Auto Show moving to the summer months, the Houston Auto Show is looking to step in and up to an amazing opportunity. This week, we're joined by RoShelle Salinas, the Executive VP of the Houston Automobile Dealers Association.
It's time to take the plunge! Join us on our 20-mile march and discover why consistency is the best friend of success.
Is your dealership growing? Listen to this week's episode where Jim speaks to having the right ratios in the automotive space.
With the recent release of Ford v Ferrari, there is no better time to discuss the subject of speed. Consider this -- do you want to be First to Market or Fast to Market?
In our first Q&A session, we answer all of your questions and even get a Super Bowl prediction!
Successful automotive advertisers adjust to meet and greet consumers at the moments that matter most. Listen in to consider what it will take for you to make 2020 your best year yet!
As Facebook and Google recently released playbooks, Jim and Laura share their very own Dealer Playbook. From breaking the client's marketing into different funnels to leveraging Google's metrics and zip codes, the team walks us through their approach, to ensure successful operations for their clients.
Jim talks with Jenine Loving-Drake about five innovative elements that give smart automotive advertisers a competitive edge. From Over The Top (OTT) Advertising, to Facebook and Google and then back around to YouTube -- which may be the most substantial OTT element out there. If you haven't listened to our podcast yet, this is a great one to get you started!
Jim combines old and new school when he takes on the marketing fundamentals of Digital Retailing. Are you explaining the process, or are you delivering a more sales-minded approach via Price, Promotion, Product, and Place?
Laura Mellencamp joins Jim to walk through the alphabet soup of acronyms that car dealers encounter every day. Marketing jargon can be a language of its own. Do you speak Automotive Advertising?
Jenine Loving-Drake shares how important it is to her that Jim's company knows its company culture. By continuing to compete like Drew Brees and JJ Watt, the team takes a look at the hyper-competitive automotive advertising industry. At the end of the day, culture brings people, teams, and companies together.
In the world of automotive advertising, value matters to consumers and clients. In the car business, you are only as good as your last month, and we may be fast approaching that in some instances only as good as your last click. Jim shares Red McComb's perspective on which cars and trucks are NOT commodities. Jenine Loving-Drake and Jim discuss the value equation associated with reputation management as well as Google's most recent change. As Google sunsets average page position--a less valuable metric--they lean in on absolute top of page percentage--a more valuable metric to advertisers.
On International Podcast Day, celebrate the power of podcasts with our premier podcast edition! Our first episode takes on the challenge of "speed" and whether or not slow and right is better than fast and wrong. Sure, fast and right is the best path; however, Jenine Loving-Drake details her field experience and that dealers expect fast and wrong at a minimum. Speed wins! Jim and Jenine discuss Mark Zuckerberg and Kylie Jenner and how Kylie became the fastest person to achieve a net worth of one billion dollars. We check out what cars Kylie has in her garage, too.
Jim Flint introduces the vision of the Automotive Advertising Podcast. We’ll cover all the topics from OTT, to traditional media, to the importance of speed in the digital space. Thanks for joining us! The Automotive Advertising Podcast premieres September 30th.