The Local Voice: Recent Episodes
Jeff Harrison
The Local Voice will be a resource for local business owners to discover and implement the strategies and tactics working for other local business owners
How do you build a brand? The best way is content marketing. But is there a dark side to content marketing you should be aware of, before you sign up? In this episode, Jeff discusses the 3 con's and the 3 pro's to content marketing for local businesses.
Isn't email marketing dead? Why waist time and effort sending emails to people who won't open them? The reason is, more than ever, people want to feel and be connected and have a sense of community. Find out what types of open rates the case studies shared today are getting and how valuable they can be for your business.
Marketing can mean so many different things to so many different people. Today Jeff breaks it down and does what he does so well, makes it simple. Should you be marketing and if so what do you need?
Something we often see and experience...missing opportunities because we don't like lemon pie. We must remember, it's not bout us, but the likes and desire of our customers. Are you leaving money on the table?
When it comes to speaking your customers language, knowing more than their gender and age, in today's world is crucial...if you want them to hear you.
Have you, or someone close to you ever had a mysterious condition that traditional medicine did not have an answer for? Dr. Nicolas Campos, DC shares how manipulation of connections on the brain and the sacral can have mazing results. Tune in and find out how dizzyiness, ringing in the ears, headaches and more may now have answers.
Everything is happening on the internet these days. I have one question; are you and your customers details secure and private? Join me this week as we speak to Fernando Garcia of NYPC.IT to talk about what we must do to keep our private items secure and private, while working on the internet.For more information about Fernando - email @ Fernando@nypc.it or call 888-616-6972
Have the machines taken over? Has Ai made an aggressive move to replace creatives? And how can any of this technology and advancement help a local business owner be more successful?Today we begin diving into this very topic. Ai and the impact it has on your local business
Struggling to hire new employees in the new "gig" economy? Listen to this week's episode and we will share an idea you may not have thought about.
If you stopped and looked at your current customers, are they your ideal customers? I mean the ones that you look forward to hearing from and engaging with? Or are they the ones not like that? If you are not working with your ideal customers, then this episode is for you. We talk about how to leverage your emails, from current clients, even if they are not your ideal customers, to get more of the ones you do want...click play now!
We know the saying, what happens in Vegas, stays in Vegas...but this weeks guest went there to extract gold, no not from the casinos, but from the industries largest event for HVAC companies. What's new for us homeowners and business owners? Are things getting bigger or smaller? More efficient? All of this and more on today's episode with Michael Solomon, the owner of Anthem Heating and Air Conditioning, serving SoCal in The Coachella Valley (Palm Springs Area) and the Inland Empire and Riverside. And at the end Michael shares his secret for success.
Defining who you service can grow your business. This is often misunderstood, thinking shrinking the audience size will shrink your profits...today's guest talks about how focusing who they serve, how they stay on top of technology that makes them the leader, and how you can do the same. Join special guest, Jordan Windeknecht.
Christy Glenn is a dymanic, energetic fun and hard working business woman in the Palm Springs area. She and her husband Kevin have been going and growing for 25 years together. This episode allows us to peek inside to find out what she is doing to be successful in business and in life. Join us this week as Christy Glenn, of Palm Desert Insurance jumps into the hotseat! To contact Christy @ Palm Desert Insurance, call 888-880-8872, or visit their website @ PalmDesertInsurance.net
What if everything you though were true, was wrong? No this isn't a matrix episode and Nemo is nowhere to be found. But what if the phrase that has been shared for decades as truth, has been scientifically proven wrong? It changes almost everything. From how we deal with anxiety, stress, trauma and depression. Meet Elizabeth Scarcella, who after almost 30 years of working with people as a therapist, drops a bombshell on how we can truly heal and deal with anxiety. for more information and a copy of her free guide, go to FeelBetterTodayClinic.com and download her FREE Guide.
What can a business owner, who not only has survived 20+ years, in a massively comptetitve marketplace, with over 500 other licensed contractor, but also succeeding as a family owned business. Tune in and prepare to extract some wisdom from today's guest Rick Mendez of Mendez Haeting and Air. https://mendezairandheat.com 760-343-5041.
Want to learn how to increase your referrals? How about your profits? When it comes to building business relationships that keep returning year after year, for as many as 2 decades, tune in and find out how Kevin Pruitt of Merit Moving Systems makes it consistently happen. To contact Kevin, his office is 760-343-3464 or cell 760-250-3861, or email kevin @ KPruitt@MeritMovingSystems.com
How do some businesses grow a strong loyal local following, while others seem to flounder? Would you like to understand and use what steps can be applied to help you get more local customers? Check out this weeks podcast - How to Use Leverage to Get More Customers.
The Local Voice - Today's Guest Destiny Collins - Facing Your Fears! On this episode of The Local Voice, our special guest, Destiny Collins, from Southern California, shares how she transitioned from a career as a soccer player, to one as a financial advisor for Modern Woodman of America, and how she faced her fears to break into a brand new field...and succeed.
Know someone who has a great story to tell? If so, we'd love to have them on the show. Please copy and share this link. https://localvoice30.youcanbook.me
You have your business plan, you've secured the perfect domain name...you even have a catchy tagline...you're all set to go right? Not exactly. My guest, Devin Miller shares insight into the IP(intellectual property) law, and what you don't know...can come back and bite you. This is a must listen to episode. For more information about Devin, here is his website. https://bixel3.net/v1/t/c/713269ae-2184-a9a9-ca2d-898ba046a65f/outlk:fea31426-dee9-40d1-810e-7ed4e90ba514/sps.jdh@gmail.com/https%3A%2F%2Fmilleripl.com%2F
We often think of email marketing when nothing else seems to be working. We get distracted or attracted to the glitz and glamour of TIKTOK or Instagram Stories and so on...yet when we need to make sure the register is ringing with new sales, something much more relaible is sought. Email marketing is just that reliable platform. Enjoy today's very direct conversation about the value of a name and the strategy you may want to employ when doing email marketing.
There is no doubt, content market continues to reign supreme, if you want to have a long term successful flow of customers. But is writing content enough or is there another step you can add that will truly set your efforts on fire? Join me this episode and discover a process, we use online, that I will bet you recognize and have used offline for years. Want more info or have a question, send me an email at jeff@swingpointmedia.com...until then takes notes and enjoy
How much does it cost to take action, like running paid ads? Is it the best and most cost effective way to attract new customers? Do you know your numbers to make a proper decision? What about the lifetime value of a customer? How about the cost you're willing or can afford to spend to get a new client? What if you had a better option. One that increases your profits and is a fraction of the cost to run paid ads? In this week's episode I share a better path.
If you are a baseball player, what must you have to potentially get hits? Right, you cannot be sitting on the bench. You must be in a position to get more opportunities to hit the ball. In business, you need more customers. But in today's always on, online world, how can a local business do this effectively, without breaking the bank? Join Jeff Harrison, as he breaks down a strategy, you, as a local business owner can use to do just that...
How does making a desk for your daughter turn into a full blown business that can absolutely disrupt a major industry? Listen to today's podcast with guest Staci Franklin of Artisan Design Concepts.
How important is it to know your ideal customer? Well far too often when we speak with business owners making the switch to our agency for help, they don't know them as well as they need to. Join Jeff harrison today on the Local Voice to get a behind the scenes look at "what questions should I ask" to know thy ideal customer.
All social media roads should lead to?? It's easy to forget when these sexy and addictive platforms keep us awake at night trying to figure them out...but if we keep this one reason for being the platform front and center in our minds...the reasons and efforts begin to work.
Algorithm changes can drive people crazy! Is there a better way to get found without doing blackhat tricks and strategies? In this episode, Jeff will reveal a strategy he uses for their clients, as well as ones they've used to get ranked by search engines.
Do you know exactly who you are serving and your product or service? If not then this episode is for you. If your business is not growing, the answers in this episode could be the pill your seeking. JOin me today on the Local Voice.
Running cold traffic to an offer can work, but there is a way to improve your results with this one little twist. It's call retargeting or remarketing. Never heard of it? Or maybe you've heard of it but not sure how it works? Today, in this episode of the local voice Jeff breaks it all down.
Do you have messages in your marketplace that are not delivering results? And because they are not you think maybe there are just not enough of your kind of folks out there? Yet you see others in your space being successful?? What if it were just your messaging and positioning? Check out today's podcast and see if you are close and just need this little tweak.
How important is communication? Let's be real, it may be everything. When you need to get your point across or present to a group of 10 or 1,000, how do you connect to influence them to lean in? Our guest today, Lynne Velling has some answeres.
Just when you thought your only option involved paid ads...here's the episode that may make you think twice before relying only on paid...maybe organic still has a heartbeat, tune in and find out
Can artificial intelligence make a difference for a small business owners' success? Is it even possible, technically and financially/ Find out on today's The Local Voice
Do you find yourself doing work that really is below your paygrade? No I'm not talking about you're better than someone else, I'm asking you if you're doing $10 work, when based on the money you make, you're doing tasks that should be given to someone else...
In this episode we discuss a topic that we may have covered before, but over the past few weeks of speaking to groups of local business owners and entrepreneurs, it needs to be discussed again...never build your business on rented land.
When is the last time you had a face to face meeting with someone you began the relationship with online? Are there advantages in meeting with someone in person that doesn't exist digitally? In this week's episode, I did just that. (no not for dating) I met with someone that I met online via LinkedIn and there were so many takeaways from it, that I had to share. At the end I challenge you to something, so make sure you listen until the end.
Are you tired of taking all the risk when it comes to advertising? Are you tired of paying for services before they prove they work? If so tune into today's episode, Digital Advantages, part 3 with jeff harrison
Join Jeff harrison as he discusses the differences and advantages of digital marketing for local businessses
Is there a difference between tradtional and digital marketing? Tune in and find out in this 3 part series with jeff Harrison
Right now, let's face it, one of the most challenging things facing small businesses is the ability to attract and retain good employees. In this episode I have shared a few items you can put into place immediately to help you stand out as an employer looking to attract new staff members.
Maybe you've noticed the ads you're running in the newspaper, radio, or even tv have not seemed to be as effective as they once were! What's the reason behind it and can you use this to propel you ahead of others in your area by making some minor changes? We're going to discuss this and more on today's Local Voice.
Have you wondered if Instagram is right to help grow your business? Or worse you've been posting and working it, and not getting results when others are? Maybe you just want to get started and do it right! Well join me today and let's talk Instagram, what's working today, and what's not working today...
Do you feel like you're working hard, yet not getting things, the things you know move the needle, accomplished? If so , you may be guilty of this easily and often misunderstood process. Join me today for Massive or Passive action
Ever wonder what it takes to totally survive and then dominate in a mans world...we're talking beer here! Welcome Erin Peters The Beer Goddess...she share how she actually created a worlwide special day just for beer!
Join Jeff Harrison on the local Voice talk about how a business owner not only survives 10 years but thrives. Stacy Thetford of Thetford Web Design, a successful local company created and run by a very soft spoken, but get things done kinda of woman.
Leslie Spoor, coming from decades in the aerospace industry to deciding she wants to create her own business...but not just any business, one that is almost unheard of to growing to be the dominant force in the her market for her services. Learn what she had to do and understand the duplicatable startegies to do the same for your business or dreams...enjoy Leslie Spoor, Founder and CEO of Executive Errands
Mary Brown Hurja, a wine afficiando for many many years, turn her passion into a thriving businesses help small boutique wineries find their own success, in a region of the United States most may not think of as amazing wine production....but wait, this is only half the story. Mary takes us behind the curtains of some of the most successful business people on the planet and then shares how you can get the book that changed it all for her. Enjoy this special interview with Mary Brown Hurja, of Grow Local USA...
Nicole Weller is a dynamic, energetic and super creative. She is a golf professional and has been teaching the game at The Landings Club in Savanah for the past 11 years. She is an author, public speaker and is growing the game of golf one junior at a time
An interview show dedicated to women who are making a difference in their communities. And on the journey sharing nuggets of wisdom and how they found their success. After almost 9 years, Katie knew it was time to take on the challenge of being the leader and share the talents and insights she has with her new team to grow a fast paced chamber of commerce in La Quinta Ca.
An interview show dedicated to women who are making a difference in their communities. And on the journey sharing nuggets of wisdom and how they found their success. Knowing when to walk away has always been that illusive trick to maintain balance. Kate Spates walks you down this path to when its time to climb new mountains.
An interview show dedicated to women who are making a difference in their communities. And on the journey sharing nuggets of wisdom and how they found their success. After 10 years as a professional outdoor fitness guru, Cathy has changed courses and taken her expertise indoors. Listen, as Cathy shares her journey from the daily grind to living a lifestyle we all aspire to.
An interview show dedicated to women who are making a difference in their communities. And on the journey sharing nuggets of wisdom and how they found their success. After years of coaching and one on one couseling, Elizabeth started Go Get Young, a lifestyle bloggin platform...learn her secrets to online success.
An interview show dedicated to women who are making a difference in their communities. And on the journey sharing nuggets of wisdom and how they found their success. Not only has Alexandra immediately made things happen in t=her local community when it comes to real estate and how its sold today, but now is a regular guest on a TV show as a social media expert. Moving from a foreign country to a brand new community takes power and fearlessness, listen to find out ehat Alexandra did to put into overdrive.
An interview show dedicated to women who are making a difference in their communities. And on the journey sharing nuggets of wisdom and how they found their success. Mika experienced tragedy you could not imagine and yet came back and now is an advocate for children and adults at risk of abuse and danger. Mika shares the inner strength, and how you can find it, to overcome and win.
An interview show dedicated to women who are making a difference in their communities. And on the journey sharing nuggets of wisdom and how they found their success. Follow Desiree on her journey from bankruptcy to success and what steps she took to turn her company and dreams around.
An interview show dedicated to women who are making a difference in their communities. And on the journey sharing nuggets of wisdom and how they found their success. Meet Cheryl Cohen, founder and owner of the First Desert Cross Fit, a very successful fitness program for all ages and genders.