The CX Show: Recent Episodes
SAP Customer Experience
In this episode, Johann speaks with Patrick Salyer, CEO of Gigya (part of SAP), about the General Data Protection Regulation and the importance of trust in customer experience. Patrick will explain why third-party data brokers have it all wrong, and will share personal anecdotes that illustrate the importance of first-party consent.
Meet your Guest
Patrick Salyer
As CEO of Gigya, Patrick Salyer is responsible for driving the vision, strategy and day-to-day operations of the business, which was acquired by SAP in 2017. Before being appointed as CEO, Patrick held such leadership positions with Gigya as Vice President of Strategy & Operations and Vice President of Business Development. Prior to joining Gigya, Patrick served as a consultant for L.E.K Consulting, a strategy consulting firm. He holds a bachelor's degree in Economics from Harvard University.
Meet your Host
Johann Wrede
Global Vice President, Strategic Marketing of SAP Hybris At his core, Johann Wrede is a marketer because he loves to create, experiment, and tell stories. He has worked in technology for over 20 years, with experience spanning business development, sales, and pre-sales and more. As Global Vice President of Strategic Marketing at SAP Hybris, Johann is responsible for the overall positioning and messaging for SAP Hybris’ solutions portfolio. Check him out on Twitter @wredefine.
The first episode, “20 Years of Customer Experience”, will highlight how customer interactions have changed over the years as SAP Hybris has grown. With more choices and new ways of consumption, customers expect to make decisions on their own terms. How has that influenced the customer journey and brand engagement? Using the music industry as an example, SAP Hybris CMO Jamie Anderson and Vice President of Audience, Brand and Content Marketing Johann Wrede co-host this informative and fun three-part mini-series, “20 Years of SAP Hybris.”
In our latest episode, Jamie and Johann are joined by SAP’s Global CMO, Maggie Chan Jones, to examine what it means to be a marketer in the digital age. They examine the importance of meaningful customer connections as a requirement to compete in an increasingly commoditized market. They answer questions around how marketers can balance data-driven insights while still appealing to human emotion and authenticity.