The Mo Show: Recent Episodes
Matt Morse
Building a business has its challenges… One of those is communication. The most effective and efficient business leaders have clear, consistent, and concise communication with everyone around them.
After a couple years of running my own business, the phone was ringing constantly, text messages were overflowing (and friends, family, and clients were all mixed together), emails were seemingly endless, and we were using multiple project management softwares with different clients… 📞💬✉️
As a coach, consultant, or creator, an outlet to have quick conversations, ask questions, and share ideas is critical to moving quickly and getting things done.
THE RULE OF 3
I’ve long followed what I call the “Rule of 3.” If three different people separately recommend something (whether it’s a book, podcast, course, or someone to connect with), I pursue it and at least follow up on it.
In 2017, three different people, whom I greatly respect, each recommended the “walkie talkie” app called Voxer, so I knew it was something to explore.
THE 4 STAGES OF ACCEPTANCE
Mental performance coach Brian Cain teaches a concept called the “4 Stages of Acceptance,” all of which I went through when I was first introduced to Voxer…
1) Not for me.
2) Ok for others.
3) I’ll try it.
4) I can’t believe I did it any other way.
When I initially heard about Voxer, I didn’t think it was for me (Stage #1)… The last thing I wanted was yet another app to be checking. 🙄
As I checked it out a bit more, I could see how other people might benefit from it (Stage #2).
Not long after, I decided to just try it for myself (Stage #3).
Why not just give it a shot, right?
After trying it, I was hooked. I moved from Stage #1 through to Stage #4 relatively quickly… I couldn’t believe I had been communicating with my team and clients any other way!
As time went on, I got really excited about the connection I was building with others so I got all of our Kaifect team members and clients onto the app.
Fast forward a couple years and now it’s our primary platform for communication… The feedback from others we encourage to join the platform is off the charts.
Here are a few of the biggest benefits we’ve experienced by using Voxer... 👇
Connection! Voxer allows regular, real-time access and connection with every team member and client. You can listen in real-time, or come back and listen later… PLUS: The group threads really help to keep different teams/groups on the same page and up to speed on all communications.
Creativity! Voxer is a place where ideas can be shared quickly, even when you’re on the go.
Speed! You no longer have to wait until the next (unnecessary and boring) scheduled meeting to address questions or issues. Projects and tasks can get done more efficiently when quick questions can be addressed in the moment. [PRO TIP: The app also allows you to listen to audio messages on 2-4x speed so you can process full conversations faster.]
Versatility! You don’t have to be at your computer to communicate with your team. Send quick voice messages as your million dollar ideas come to you. (We all know that the best business ideas don’t happen when you’re in front of your computer!)
Tone! With how common it is now to work from home, it’s important to stay in contact regularly. Voice messages help share the tone of your messages, which can easily get lost in texting or through emails.
Sharability! Messages within the app can be easily forwarded to other group or individual threads.
Separation! Voxer allows you to separate and prioritize conversations with friends/family from clients. Plus, you can also choose what type of notifications you want to receive.
Follow Up! On this app, you’re able to see when a team member or client has read/listened to the message… making follow up much more effective! You no longer have to wonder if somebody got your text or if that email actually got delivered...
On this episode, former NCAA All-American Softball Pitcher, current ESPN Analyst and member of The Packaged Deal Amanda Scarborough talks about:
the creation of her personal brandhow content creation has helped shape her messagethe evolution of The Packaged Dealusing social media to impact more livesand more...
Follow @AScarborough on Twitter, @AmandaScarborough on Instagram and visit Amanda-Scarborough.com to follow her journey.
The Godfather of SEC Baseball, Ron Polk, stops by to talk about success, our work together, his self-published book, what keeps him rejuvenated while speaking, and how social media has impacted his life...
Follow @CoachRonPolk on Twitter and visit TheBaseballPlaybook.com to learn more about the best-selling baseball coaching book of all-time!
The work of Brendon Burchard has had a great impact on both my life and my business. On this episode, you'll hear Brendon share why self-publishing is becoming such a great option for authors (whether it's your first book or even if you've previously published with a traditional publisher)...
Here's who should self-publish:
Speed Freaks (If you want your book out in the next 18 months, you should self-publish.)Control Freaks (If you are particular about the size, cover, content, flow of your book, you should self-publish.)If your expertise is too expensive to give away for $20, self-publish and turn up the price of the book! (On this episode, I share how and why my first book retails for $200.)If you speak on stages and sell books at events or seminars, it makes sense for you to self-publish because the margins are much better. (Your margins in traditional publishing are 10-20%.)If you have access to retail channels or heavy hitting affiliates that can reach a large segment of your market, self-publish!
Here's how I would recommend that you get into Brendon's world:
Visit Brendon.comJoin his e-mail list via the opt-in on homepage.Subscribe to Brendon's YouTube channel!Click here to check out his online courses.Download my notes from his Experts Academy event.
In this episode, you'll learn:
the difference between Boosting a post and Facebook Adshow to access Facebook Ads Managerstrategies to create your perfect audiencestips on profitably scaling from $10/day to $1,000/dayand more...
To learn more about how Facebook Ads can help you build your Machine, grab a FREE copy of my new book The MoMachine: Matt-Morse.com/Machine
In this episode, you'll learn:
the difference between your Profile, Page, and Groupswhere to post your contenthow to access your Pageand more...
To learn more about how Facebook can help you build your Machine, grab a FREE copy of my new book The MoMachine: Matt-Morse.com/Machine
"If you're not showing up, you don't have a chance to get better."
This Episode's Featured Guest: Monica Abbott
In 2016, Monica became the first female professional athlete ever to sign a $1 million contract. This represents her level of dominance in softball and also to the future of women's sports.
In this quick 9-minute interview, Monica shares:
how your mindset becomes more important at the highest levelthe importance of consistency on social mediahow to create conversation with your followerswhy she takes time to respond to all DM'sand much more...
Follow @MonicaAbbott on Twitter and visit MonicaAbbott.com to learn more.
Over the years, I’ve seen that every client or individual who comes to us is in 1 of these 3 Phases (and you can probably quickly identify which phase you are in)... There are both challenges and advantages to being in each phase which are outlined below:
Phase Zero is the client who has an idea, knowledge, expertise, and/or experiences that they want to share with the world (or a great new business idea), and they haven’t started yet. Advantages of Phase 0: • You have the ability to decide and get clear on your message that you want to share with the world. • You have time to identify your passions, your strengths, and what it is that you really love to do before you get started. • You still have the opportunity to identify and talk to other leaders in the industry about the feasiblity of your ideas. • You aren’t tied down to restricting publishing commitments that prevent you from having the freedom and control you desire. • By understanding how the Machine fits together before you get started, you will have a much clearer picture on what order and which things you need to focus on (and which you don’t) to have the greatest chance of success. Challenges of Phase 0: • There are so many directions that you can go. Sometimes it can be difficult to choose one or to pick a niche that you are going to serve. • When you understand the Machine and how much fun it can be, you'll immediately want to be in Phase 2 or 3. You must be patient in order to maximize the process and ensure that you are maintaining quality and over-delivering every step of the way in order for this Machine to work once you get to Phase 2 and 3.
This client has already started to build an online presence. They have an audience of some sort (email subscribers and/or social media followers) and they are looking to figure out how to monetize their knowledge, experience, and expertise. Advantages of Phase 1: • You can start putting content out there to the world today and get feedback immediately. (This will let you know what they want and what you have to give them before you create your product.) • You already have an audience, but you've never sold them anything… so you've built up a lot of reciprocity and can continue to do so all the way through the process of building out the Machine. In other words, you've never asked them to do anything. • [There's this constant equity that builds up over the course of your business. When you provide great content and great value, you're making a deposit. When you ask for something, you're making a withdrawal, and you've got to constantly balance that to make sure that you are providing value in the right way.] • If you're in Phase 1, you’ve made many deposits and have yet to make a withdrawal. That's a great place to be. Challenges of Phase 1: • You've already got an audience and you want to make sure that you serve them in the right way… This can make picking which product and services that you really want to get behind more difficult.
If you’ve established your presence, have an audience that you communicate with on a regular basis, and have products/services that you’re actively marketing, you are in Phase 2. Advantages of Phase 2: • You are so close to breaking through and to having all the gears of the Machine turning for you. • You've probably got a ton of great content that you can share with your audience. • If you've already written a book(s), perhaps you didn't launch them in the way that they deserve to be launched, so you can go back and leverage much of that content that you've already written or recorded, and start to share that with your audience immediately. NOTE: There is probably someone that you know who could help you curate the content that you've already created. That can then be scheduled out as several months worth of social media content or blog posts, which can then be emailed to your subscribers as a way to build up good will before you implement other components ...
At 17 years old, all I wanted to do was play college baseball and then become a college baseball coach. Growing up, I had the opportunity to be around great coaches and mentors. I played on elite travel teams with great teammates. After collecting 28 Division 1 baseball scholarship offers, I chose The University of Alabama at Birmingham (UAB).
When I arrived at UAB, I was surrounded by a great coaching staff who really cared about the players and their development both on and off the field. When I stepped on the field at UAB (after being one of the better players on the teams that I was on growing up), I realized: Everyone on the team was just as good as I was, if not better. If I wanted to earn a starting position, I needed to find ways to help the team win.
During my time at UAB, I was exposed to the mental side of baseball and had the opportunity to be around some of the best. I knew it could help and was intrigued. (It couldn’t hurt, right?) Our coaches hired various speakers and consultants to come in and speak to the team, and encouraged us to read their books, watch their videos, etc… Since I knew that I wanted to coach after I was done playing, I wanted to learn more about the mental side of the game to develop my own philosophy of what I would teach players in regards to the mental game when I started coaching. I set out to do an active research type of project where I interviewed some of the leaders in sport psychology, specifically the mental game of baseball, and asked them a series of questions to identify what the common denominators were among what all of these experts were teaching. Through that process of interviewing these individuals, not only did I learn a ton about sport psychology and the mental game, but many of the interviewees were encouraging me to turn the content into a book, or an audio program, so that coaches, players, and parents around the country could get their hands on this information that I was collecting. Now what? I knew that the information these experts had shared was very powerful and could really help players, coaches, and parents… But, how was I going to get it into their hands? At that time, I realized I needed to learn the self publishing process to package this information into a book. I had the interviews transcribed into text, sorted them by topic, and developed it into a paperback book, eBook, 10-CD set, and digital download. If I just put the product on Amazon, I would never know who actually bought it and they were going to take 50% of the profits, making it difficult to measure the effectiveness of marketing campaigns. And, so it began… Google + YouTube University I discovered that I needed to:
buy a domain, get a hosting account, install WordPress, create the graphics, design the pages, write the copy, hook up a shopping cart, configure the credit card processor, create the template for the confirmation e-mails, and find a way to ship them the physical product…
As an NCAA student-athlete, I was not able to use my name or likeness in any way to promote a product or make money at the time so I was forced to get creative in how I would go about getting this project out to the world. After all that was completed, I needed to drive traffic to my website, so I created a Twitter Account and a Facebook Page. Then, I used those social media accounts to interact with the interviewees and share quotes and snippets from the book to create some interest. The next day, I stumbled upon Jeff Walker’s book Launch and the lightbulb went off… I read the entire book overnight and hardly slept before an early morning team workout. The book took the exact ideas I had in mind and put them into a formula that was easy to understand. I knew it wouldn’t be easy but was confident that I could find a way to execute. As a college student with little to no money to work with, I positioned the launch as a ‘pre-order’ and indicated the ...
"Everything doesn't happen for a reason. There is a reason that everything happens."
On this 18-minute interview, Marla Townsend discusses:
how her life has changed over the past few months the darkest moment in her 32 year career in teaching & coaching why Marla does not believe that everything happens for a reason the inspiration behind EMPOWER U one piece of advice that determines your future and much more...
Visit MarlaTownsend.com to learn more about her speaking, consulting, and coaching services.
To get involved with EMPOWER U, visit EMPOWERU.org.
Quotables:
"Don't shy away from challenges. Face those challenges and decide what you really want." "Be yourself. Be proud of who you are. Inspire others because you're proud of who you are."