The Skill of Thought: Recent Episodes
Brad Zimmerman
A weekly podcast that identifies and explores new trends and technology being applied in marketing and communication campaigns.
Get inside the mind of one of the most popular lifestyle YouTubers, Giancarlo “Blazendary” Purch. If you are looking to take advantage of the recent shift in digital viewing habits, this talk with Giancarlo Purch will be time well spent. Giancarlo has been building his online audience for the last 10 years and has turned a stop motion film hobby into a thriving business with a subscriber base of 1.7M on YouTube alone.
What initially turned out to be a deep dive conversation with a GenZer turned into so much more. Having the skill to think creatively and authentically is rooted in a positive mindset. Jackson Norton, a Davidson College pre-law student, is hardwired for seeing the positive in every human interaction. Wise beyond his years, Jackson explains what his life is like on a daily basis given the fact both he and his mom have a medical condition that is still yet to be identified (starting at the :30 min mark). At a very minimum, the world needs more people like Jackson Norton!
In a time where employers need to be even more vigilant in keeping their workforce healthy, the approach discussed in this episode can be used by companies in the walking/running shoe industry. Selling product is always key but offering a high level of value and positive intent during a time where "right answers" are difficult to come by is going to be paramount for all brands going forward.
Given the present state of global affairs, Chad and I discuss what some of the new norms might look like going forward and what challenges might arise. Digital currency, functional home offices, micro delivery services and more...Thanks for listening.