Ortho Marketing Live: Recent Episodes
Ortho Marketing
The marketing pros at Ortho Marketing share tips, tricks and best practices to enhance marketing efforts for your practice.Interviews, tips and new ways to take your practice to the next level can all be found here at Ortho Marketing's Podcast.
In this Ortho Marketing episode, Dean Steinman is joined by Gary Sastow, Partner at Danziger & Markhoff LLP, to discuss the legal essentials every dental practice owner needs to know. From regulatory compliance and risk management to contracts and employee matters, Gary shares expert insights to help practices stay protected and legally sound. Whether you're starting, growing, or managing a practice, this episode is packed with must-know legal guidance.
Ready to elevate your practice?
Contact us! https://orthomarketing.com/contact-us/
About Gary Sastow
Gary Sastow has over twenty-five years of experience in the practice of law. While maintaining a broad scope of practice, Gary focuses on representing healthcare professionals in all aspects of their business, professional and personal lives. Having been raised in a family of physicians, he possesses a unique understanding and insight into the business of practicing a healthcare profession. Combined with his years of practice in what has become a more complex and highly regulated industry, Gary’s clients see him as a trusted advisor, confidant, and advocate. On an ongoing basis, he works with clients on transactional matters, regulatory compliance issues and problem solving including providing representation to clients under professional investigation before OPMC, OPD or the Justice Center. Gary is a prolific speaker and author of professional articles in various publications. He has also served as an adjunct professor at Pace University teaching Health Law and Policy and Not for Profit Organizations. Gary is a recommended legal services provider for the NYS Dental Association. D&M now provides representation to clients under professional investigation before OPMC, OPD or the Justice Center
In this Ortho Marketing episode, Dean Steinman is joined by Brad Hughes, Founder and CEO of Vision Dental Partners. They explore how to grow and accelerate dental practices—from strategic acquisitions to marketing tactics that drive real results. Learn how to scale faster, streamline operations, and boost patient growth post-acquisition.
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Brad Hughes
Dr. Hughes is a third-generation dentist, proudly following in his father and grandfather’s footsteps, and has been providing excellent dentistry for over 17 years. He is a graduate of Indiana University School of Dentistry. With a passion for growing teams and helping others thrive both personally and professionally, Dr. Hughes has dedicated his career to fostering leadership and development in his practices and throughout the dental industry. His entrepreneurial spirit and commitment to growth continue to shape the future of his expanding dental group and the dental space as a whole.
In this Ortho Marketing episode, Dean Steinman is joined by Carl Stoddard, President of Doctors CFO. They discuss how your pricing strategy could be holding your practice back. They dive into the true cost of undercharging, how to evaluate your current pricing, and proven strategies to increase profitability without sacrificing patient satisfaction. If you're looking to boost your bottom line, this is an episode you won't want to miss.
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Carl Stoddard
Carl Stoddard is an accomplished senior executive, board member, and the President of Doctors CFO, with over 20 years of success across medical, financial, insurance, technology, and software industries. His expertise in corporate finance, financial analysis, and strategic planning has made him a trusted advisor to companies navigating profit and loss management, business model development, and accounting system implementation. Since founding Doctors CFO in 2009, Carl has specialized in providing financial guidance to physician-owned practices, helping clients achieve stability, growth, and expansion in both single-practice and multi-practice settings. His extensive experience in business development, budgeting, and financial planning positions him as a key resource for healthcare professionals seeking sustainable success. Carl holds a Bachelor’s degree in Accounting from Idaho State University and an MBA from Arizona State University. A Certified QuickBooks Advanced Online ProAdvisor with Diamond Status, he is committed to professional development and has gained significant experience in board leadership throughout his career. Outside of his professional life, Carl enjoys spending time with his wife, Stacey, their five children, and three dogs. An avid audiobook listener and music enthusiast, he values creative outlets as a way to relax and recharge.
In this Ortho Marketing episode, Dean Steinman is joined by Rebecca Herring, Director of Healthcare Operations at Rocket Station. They dive into how virtual assistants are transforming the way dental practices operate— from reducing front desk stress to improving patient follow-ups and boosting overall productivity. Discover how you can regain control, streamline operations, and focus more on patient care.
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Rebecca Herring, MAADOM
Rebecca Herring is a seasoned dental coach with over 25 years of hands-on experience in the dental industry, a journey that began in her youth while accompanying her father, a dentist, on humanitarian trips to Guadalajara. During these early experiences, Rebecca discovered the transformative power of dentistry and the importance of compassionate care. Her dedication to making a difference has only deepened since, and today, she empowers dental teams and professionals to unlock their full potential, ensuring they are in roles that not only fit their skills but fuel their passion. With her vast experience, approachable demeanor, and unwavering dedication to helping others succeed, Rebecca Herring is not just a coach but a trusted partner in transforming dental practices from the inside out.
For more info: https://rocketstation.com/dental/
In this Ortho Marketing episode, Dean Steinman is joined by Robert Brill, CEO of Brill Media. They discuss how automation is reshaping digital advertising. They dive into programmatic ads, how they improve targeting and efficiency, and what the future holds for marketers. Whether you're new to the concept or looking to refine your strategy, this episode has valuable insights for you. Tune in!
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Robert Brill
Robert Brill is the CEO of Brill Media, a top white-label media buying agency that eliminates the guesswork from marketing. Under his leadership, Brill Media has earned recognition from the Inc. 5000 and Financial Times 500 a combined 11 times, establishing it as one of the fastest-growing private companies in the U.S.
For more information: https://brillmedia.co
In this Ortho Marketing episode, Dean Steinman is joined by Greg Essenmacher, founder of GnA Consult. They discuss the power of team accountability in delivering an exceptional patient experience. They explore strategies for team development, leadership, and creating a culture where every team member plays a vital role in patient satisfaction. Tune in for expert insights on strengthening your practice from the inside out!
Ready to elevate your practice?
Contact us! https://orthomarketing.com/contact-us/
About Greg Essenmacher
Greg Essenmacher, a leading expert in Fixed Full Arch dentistry, transforms single office practitioners into successful implant practices through tailored solutions and cross-functional collaboration. As founder of GnA Consult, Greg enhances practice efficiency, patient acquisition, and treatment planning. With a focus on Fixed Full Arch for nearly a decade, he integrates best practices and hosts The Tooth Sleuth podcast.
For more information: https://www.dentalconsult4u.com/
In this Ortho Marketing episode, Dean Steinman is joined by John Nabors of FirstClass Aligners. They explore the latest advancements in clear aligner technology, how they’re shaping the future of orthodontics, and what dentists and orthodontists need to know to stay ahead in the industry. John shares his expertise on treatment innovations, patient benefits, and the evolving role of clear aligners in modern dental care.
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About John Nabors
John Nabors is the CEO of FirstClass Aligners Inc., bringing over 30 years of global orthodontic leadership experience from companies like 3M Unitek, Biolux, 3Shape, and StarAligners. He founded FirstClass Aligners with the mission to make teeth straightening simple, affordable, and effective for both doctors and patients.
For more information visit https://www.firstclassaligners.com
In this Ortho Marketing episode, Dean Steinman is joined by industry experts Cathy and Samantha Konner from Proviser. They dive into the world of insurance and business growth. Tune in as we discuss key strategies, common pitfalls, and expert tips to help you protect and scale your business effectively!
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Cathy Konner
Since 1996, Cathy Konner had been helping her clients from every walk of life, create financial strategies to meet thier goals. In 2020, an invitation to speak at UMDNJ's School of Dental Medicine, changed her direction. Recognizing that the Students, Residents and Faculty were immensely underserved, she decided to focus her business to serve the Dental industry as well as Medical. Fast forward to today, her practice helps over 5,000 clients navigate their personal and business finances. From graduating Dental School to becoming an associate and then transitioning into Practice Ownership, her team does it all.
About Samantha Konner
Samantha Konner shifted her career path from being in the Hospitality Industry to joining the Financial Services Industry in early 2018, and with good intent. After a decade in the Hospitality world, an industry that she truly loved, Samantha realized that she was working a job that was no longer satisfying her desire to create experiences. Recognizing that her mother’s practice had become successful in helping others throughout the duration of their lives, not just for a weekend or a night, Samantha decided that her career path should be one of just that - helping others to protect and prosper in their lives. Samantha joined her mother, Cathy, in her practice to work with dental professionals uncover plans that bring security, clarity, and wealth maximization strategies to their futures.
For more information, visit www.proviserprotect.us
In this Ortho Marketing Podcast, Dean Steinman is joined by Casey Bull, Chief Operating Officer of MyOrthoVA. They dive into how virtual assistants can transform your practice, from streamlining patient communications and appointment scheduling to managing administrative tasks and improving overall efficiency. Discover practical tips, success stories, and actionable strategies to help you focus on what matters most—providing exceptional patient care. If you're ready to modernize your approach and embrace the power of virtual support, this podcast is for you!
Ready to elevate your practice?
Contact us! https://orthomarketing.com/contact-us/
About Casey Bull
Casey Bull is the Chief Operating Officer of MyOrthoVA, a leading provider of virtual assistant services tailored specifically for orthodontic practices. With an MBA from Pepperdine University and over a decade of experience in marketing, sales, and client success within the healthcare and dental industries, Casey has a passion for helping orthodontists streamline operations, improve patient care, and grow their businesses. As a published author and speaker at dental conferences, Casey combines her expertise in digital marketing and practice management to offer innovative solutions for the unique challenges faced by orthodontic teams.
Contact MyOrthoVA: https://www.myorthova.com/
In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Amanda Wilson, CEO StraightSmile Solutions. They explore the transformative journey of integrating orthodontic services into an already streamlined practice. Discover actionable insights on balancing efficiency with growth, the benefits of adding orthodontics, and how this strategic move can elevate patient care while boosting revenue.
Ready to elevate your practice?
Contact us! https://orthomarketing.com/contact-us/
About Dr. Amanda Wilson
I’m Amanda Wilson, an orthodontist, dental consultant, and dental advisor by profession. After 10 years in private practice in the San Francisco Bay Area, I created StraightSmile Solutions® as an orthodontic consulting company that directly services primary care dentists and their unique needs.
I can consult on any orthodontic service, process, vendor, or procedure but ultimately my core values are airway focused (AirwayDontics™), non-extraction, non-surgical, early orthodontic treatment (My Phase 1 Smile™). I met my husband, a general dentist, in dental school at UCSF. When he inquired about adding ortho to his menu of services, he asked which course he should take. I took a deep dive, and I was appalled by the lack of quality, airway focused, holistic, comprehensive orthodontic education for General and Pediatric Dentists. I’ve always loved to teach, and I thought I could help save lives and airways by not only teaching primary-care, oral physicians how to do ortho the RIGHT way but also make the process efficient and productive.
On a personal note, I live in Honolulu, and I love spending time with my husband and my teenage kids and volunteering as a Senior Girl Scout® Leader and for USA Swimming® as a N3 Stroke and Turn Judge. I appreciate your support with my small business as I love the flexibility of orthodontic coaching because it allows me to travel with my kids who are both nationally ranked, competitive swimmers. My eighteen-year-old son, Evan, is aiming for 2028 Olympic Trials and currently going through Division 1 recruiting and his fifteen-year -old sister, Olivia, ins’t too far behind him . You make this dream possible for our ohana. Mahalo!
In this episode, host Dean Steinman sits down with consultant Shelley Bostrom to discuss innovative strategies that help healthcarepractices attract more patients while staying agile in today’s fast-paced world. Shelley shares actionable insights on boosting patient acquisition, optimizing response times, and leveraging technology to create an exceptional patient experience. Whether you’re looking to grow your practice or streamline your operations, this conversation is packed with tips to help you adapt and thrive. Tune in to transform the way you connect with patients and ensure your practice stays ahead of the curve!
Ready to elevate your practice?
Contact us! https://orthomarketing.com/contact-us/
About Shelley Bostrom
Shelley Bostrom is the founder and owner of Align My Practice - your ultimate partner in all things orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.
In this episode, host Dean Steinman sits down with Shelley Bostrom, a seasoned expert in practice growth, to dive into the strategies that help practices stand out during new patient consults. Shelley shares practical tips for creating a memorable first impression, building trust quickly, and showcasing what makes your practice unique—all essential elements in today’s competitive market.
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Shelley Bostrom
Shelley Bostrom is the founder and owner of Align My Practice - your ultimate partner in all things orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.
In this Ortho Marketing Podcast, Dean Steinman is joined by Blair Feldman, Co-founder & President of Retainer Club. They explore the power of retainers as a tool for patient reactivation. Learn how your practice can leverage retainer programs to re-engage past patients, increase appointment bookings, and strengthen long-term relationships. Tune in!
Ready to elevate your practice?
Contact us! https://orthomarketing.com/contact-us/
About Blair Feldman
Dr. Blair Feldman is an orthodontic specialist practicing in the Phoenix area for over 20 years. He was an adjunct professor of orthodontics for 8 years at AT Still university in Mesa, AZ. He was the former team orthodontist for the Phoenix Suns and Arizona Diamondbacks. Presently, he is the cofounder of Retainer Club and Mouthguard Club - 2 great companies that bring online services to top orthodontic practices around the US and soon to be internationally.
www.retainerclub.com
In this Ortho Marketing Podcast, Dean Steinman is joined by Adi Campuzano, Founder & CEO of Dedicated Office Solutions. They discuss the critical role of answering your phone promptly and professionally. Learn how your response time can make or break sales and why the first impression on a call is key to winning business.
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Adi Campuzano
Founder & CEO of Dedicated Office Solutions
Contact: https://www.linkedin.com/in/adi-campuzano-18040111/
Join host Dean Steinman as he uncovers powerful marketing insights with special guest Shelley Bostrom. In this episode, they dive into proven strategies and expert tips to help practices grow and thrive in a competitive landscape!
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Shelley Bostrom
Shelley Bostrom is the founder and owner of Align My Practice - your ultimate partner in all things orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.
In this Ortho Marketing Podcast, Dean Steinman is joined by Stephane Reinhardt, Director of the Education Program for The CLEAR Institute. They discuss how to elevate practices through the integration of aligners. They also explore how this innovative approach can enhance patient outcomes, boost practice growth, and streamline treatment processes.
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Stephane Reinhardt
Dr. Stephane Reinhardt graduated from the University of Montréal in 1992. He maintains a general practice in Brossard, Quebec, Canada, where he developed a particular interest in orthodontics. In 2004, he introduced Invisalign® in his practice, and in 2015 he was the first Canadian dentist to win the Invisalign Summit Shootout held in Las Vegas. As Director of the Education Program for The CLEAR Institute (www.theclearinstitute.com), he created the MOCA (Master Of Clear Aligner) program and continues to develop courses to help dentists incorporate clear aligners successfully and efficiently in their practices.Dr. Reinhardt is an international speaker, a published author, a (g)nathos Faculty, a guest speaker at the Case Western Reserve University, a member of the AGpO, AGD, ODQ, and MENSA International.When he is not on the road lecturing, Dr. Reinhardt will find any excuse to sit down, relax and play the guitar.
In this Ortho Marketing Podcast, Dean Steinman is joined by Allison Norris, Founder and CEO of Dentele Group, LLC. They discuss the intricacies of dental industry recruitment. From identifying the right talent to integrating cutting-edge technologies in the recruitment process, learn how to navigate the competitive landscape to build a resilient and skilled dental team.
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Allison Norris
After leaving clinical dentistry in 2018, Allison Norris leveraged her years of experience in the dental industry to launch The Dentele Group, LLC, a recruiting agency that specializes in placing candidates into non-clinical roles. As the founder and CEO, she oversees the strategy, operations, and growth of the agency. Nominated Top Talent’s for Recruiting Agency of the Year and Startup Agency to Watch 2023, the Dentele Group provides a concierge approach to the hiring experience by providing tailored services to both companies hiring and candidates. In addition, she mentors and coaches dental professionals who are looking to transition into non-clinical career paths. Recently awarded Who’s Who in America and the prestigious Denobi Rising Star award, Allison attributes her success to integrity and transparency.
This episode is brought to you by Ortho Marketing in partnership with Synapse. Dean Steinman is joined by George Aliphtiras, Executive Director and Co-founder of Synapse Dental. Learn about the groundbreaking release of the Dental Pain Eraser, a game-changing device designed to alleviate dental pain without invasive procedures. We discuss its impact on the dental industry, how it works, and what this means for patient comfort and so much more!
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About George Aliphtiras
A serial entrepreneur, co-founder of orthodontic/dental and medical imaging companies, all revolutionizing the patient experience, from the first invisible braces (SimpliClear/BioMers), metabolic-liver health handheld diagnostic (Velacur/Sonic Incytes) and now patient comfort with the Dental Pain Eraser from Synapse Dental. With the Dental Pain Eraser, patients can now remove oral discomfort/pain from the entire treatment journey, not just at chairside. Orthodontists and other dental professional can benefit from using the Dental Pain Eraser to differentiate themselves from the competition, by providing the new standard in patient comfort while treating their patients. We know that patients have become a practice's top referral source, surpassing traditional dental colleagues with the rise of social media, so patient experient is critical to practice success. The innovation has been recognized by the AAO, leading to the OrthoInnovator Award, OrthoTank Winner and Investment Recipient and most recently, TechSelect partner for the new category, Patient Comfort.
This episode is brought to you by Ortho Marketing in partnership with Smiles Change Lives. Dean Steinman is joined by Alexis Barclay, Vice President of Smiles Change Lives. They share the transformative stories of children whose lives have been changed through the power of a smile and why practices need to come aboard.
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Smiles Change Lives
Smiles Change Lives provides access to life-changing orthodontic treatment for children from families that cannot afford the full cost of braces. The program has treated more than 16,000 children since 1997 and has emerged as the nation’s leader in providing access to orthodontic care for qualified youth.
For more info, visit their website: https://smileschangelives.org/
In this Ortho Marketing Podcast, Dean Steinman is joined by David Harris, CEO of Prosperident. They discuss the overlooked challenges faced by dental practices in the realm of financial security. Explore the ins and outs of embezzlement within the dental industry, shedding light on the tactics employed by unscrupulous individuals and offering valuable insights to fortify your practice against potential threats.
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About David Harris
David Harris may have the coolest job in dentistry - he gets to chase, and catch, those who steal from dentists. A rule-breaker in his youth, David changed his direction and has spent much of his adult life in the world of investigation and enforcement, where he uses his unrivaled ability to understand the criminal thought process to help educate and protect dentists. David is the Chief Executive Officer of Prosperident, the world’s largest firm investigating financial crimes committed against dentists. David is a licensed private investigator, a Forensic Certified Public Accountant, and a Certified Fraud Examiner. He is the author of two books on embezzlement, the most recent of which, Healers versus Stealers: How to Outsmart the Thief in Your Dental Practice, was released in August 2023. In addition to being a prolific author, David is a frequent presenter at regional, national, and international dental conferences, and his vast wealth of experience, coupled with his keen sense of humor, makes David both an engaging and entertaining speaker.
Join host Dean Steinman on the Ortho Marketing Podcast as he sits down with Shelley Bostrom, the founder and owner of Align My Practice, to delve into some key insights. Tune in to discover strategies for leveraging same-day starts effectively, optimizing financing options to elevate your practice, and invaluable resources for empowering your team with exceptional sales skills!
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Shelley Bostrom
Shelley Bostrom is the founder and owner of Align My Practice - your ultimate partner in all things Orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.
Join us in this exclusive episode as Dr. Barry Glaser, Master Align Faculty member sit down with Dean Steinman, CEO and President of Ortho Marketing. A visionary marketing leader who has steered their company to new heights. Dive deep into his journey, strategies, and insights that have shaped their success. Tune in now and discover the keys to marketing excellence!
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Dean Steinman
Dean Steinman is a seasoned marketing professional with over 25 years of experience in the industry. As the President of Ortho Marketing, he has proven himself as a visionary leader and an expert in the field of orthodontic and dental marketing.
With a career spanning more than two decades, Dean has consistently demonstrated his dedication to helping dental professionals succeed in an ever-evolving digital landscape. His expertise encompasses a wide range of marketing strategies, from traditional methods to cutting-edge digital approaches, making him a trusted resource for dental professionals looking to grow their practices.He understands the unique challenges faced by dental practices and has developed tailored marketing solutions that yield tangible results.
Under Dean's leadership, Ortho Marketing has become a beacon of innovation and effectiveness in the dental marketing world. His ability to stay at the forefront of industry trends and adapt to new technologies has allowed Ortho Marketing to deliver exceptional marketing services across the nation. As the President of Ortho Marketing, he continues to lead the way in helping dentists achieve their business goals and reach new heights of success.
In this Ortho Marketing Podcast, Dean Steinman is joined by Todd Blankenbecler, President/CEO of EasyRx. They discuss improving orthodontic efficiencies and adapting to change.
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Todd Blankenbecler
Todd has 30+ years in dental specialty software, primarily in orthodontics. He is currently the General Manager of EasyRx. He, along with Dr. Marc Lemchen, acquired EasyRx from ODL Labs in 2016. Todd and Marc grew EasyRx into the universal standard for lab prescription and digital workflow management. EasyRx partnered with PracticeTek, a Greater Sum Ventures portfolio, in 2021. He was the recipient of the 2020 AAO Ortho Innovator Award. He was a principal in Dolphin Imaging and Management Solutions. Patterson acquired Dolphin in 2008. He is a founder and partner in Smile It’s Viral, a Private Investment Company focused on the dental community.
In this Ortho Marketing Podcast, host Dean Steinman is joined by Paul Capodanno, the CEO of Pista Enterprises. Explore the fascinating journey of Pista, born out of the recognition of untapped opportunities for small businesses within the orthodontic and dental realm in the thriving APAC market.
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Paul Capodanno
Paul Capodanno is the current CEO of Pista Enterprises who represents digital products and solutions in Japan and Korea under Pista Health. Mr. Capodanno is a former executive at DentalMonitoring and more recently with KLOwen Braces. With a strong background in international market developments and B2B marketing, he has created a new way for companies to enter foreign markets with an end-to-end solution that includes sales, marketing, practice support, and compliance. Today, Pista Enterprises is associated with over 2500 clinics and practices to bring them the latest technology in orthodontic treatments ranging from detection software to custom 3D braces, dental sleep apnea treatments, and retainer programs. The ultimate goal of the company is to change the way patients in Asia receive orthodontic treatments and give better access to alternative solutions while allowing practices to scale.
In this Ortho Marketing Podcast, Dean Steinman is joined by Nipun Kathuria, CEO and Co-Founder of Smile Genius Dental. They discuss digital tools that can help you launch and manage your clear aligner businesses easily.
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Nipun Kathuria
Nipun Kathuria is the CEO and Co-Founder of Smile Genius Dental. Smile Genius is a startup based in Dublin, Ireland which is also backed by the the government entity, Enterprise Ireland. Smile Genius launched world's first all-in-one clear aligner platfom that connects doctors, manufacturing labs and patient with its remote monitoring app. Nipun has been pivotal in the company's recognition and success to date globally. Smile Genius works with clinics, DSOs and labs in Europe, UK, US and Middle East. Nipun is on a mission to help build Smile Genius as the go to single platform for all things orthodontics and dentistry.
Nipun's prior experience has been in Businesses and Marketing where he led digital transformations for various retails brands in India and Ireland. Nipun graduated as a software engineer in India prior to doign is MBA from Trinity College Dublin.
In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Alex Molayem, Dentist & Chief Revenue Officer at Orthosnap. They discuss the importance of precision in clear aligner therapy and much more!
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Dr. Alex Molayem:
3rd generation dentist, UCLA DDS 08', Columbia AEGD 09', founded 3 de novo practices from 2010 to 2016, exited. Founded Pair Dental in 2019, Became CEO in 2021 and sold to Cloud Dentistry in 2022. Joined Orthosnap early 2023 as Chief Revenue Officer to help scale and grow the company.
In this Ortho Marketing Podcast, Dean Steinman is joined by Nick Greenfield and Jennifer Pinder from Candid. They discuss bringing a game changing approach to partnership and technology into the orthodontic and dental practice world and how to scale your practice with great partnerships!
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Nick Greenfield
Nick Greenfield is the CEO and founder of Candid as well as a founding partner of Redesign Health, a venture platform that has launched over 60 unique healthcare companies. Candid is a venture-backed technology company building the future of clear aligners. One part medical device manufacturer, one part software company, and one part Telehealth network, Candid is re-inventing the way clear aligner therapy can be delivered to patients in your practice using the revolutionary CandidApp, the top rated app in telehealth for dentistry. Candid started in direct to consumer but has pivoted to focus 100% on the professional channel and supports hundreds of dentists across the country. Candid's network has been doubling every 2 months. Prior to Candid, Nick was the COO of a Y Combinator and General Catalyst-backed startup called Paribus which was acquired by Capital One in 2016. Nick was also one of the first 12 employees at Lyft and a graduate of Stanford University.
About Jennifer Pinder
Jennifer Pinder has been in the marketing field for over 19 years and is passionate about helping her clients dominate their space. She is responsbile for the success and growth of countless CandidPro providers with her hands-on-marketing enablement role at CandidPro.
In this Ortho Marketing Podcast, Dean Steinman is joined by Oliver Gelles, Chief Marketing Officer at OrthoFi. They discuss how to fix no shows and many more!
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Oliver Gelles
Oliver Gelles is the Chief Marketing Officer for OrthoFi and OrthoBanc. Widely recognized as one of the industry's foremost strategic brand-building experts, he has 20 years of experience in the orthodontic industry. Oliver recently published a book on practice management called, “Level the Curve”, a #1 bestseller in 6 categories on Amazon.com. He has a passion for the specialty, leveraging his zeal for data & analytics and business acumen to lecture around the world on many of the core concepts that prompted the creation of OrthoFi. Oliver graduated from Georgetown University’s Foreign Service Program with focus in international business and currently lives in Southern California with his family.
In this Ortho Marketing Podcast, Dean Steinman is joined by Stephanie Peterson, Director of Operations at Novel Orthodontics. They discuss how to set up your practice for success!
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Stephanie Peterson
Stephanie Peterson entered the dental field in 1999 as a dental assisting student attending South Puget Sound Community College in Washington State. Throughout her studies she developed a keen interest in the Orthodontic Specialty and was hired as an Orthodontic Clinical Assistant immediately following completion of her Dental Assisting training.
Throughout her career she has been awarded training and experience in all team roles of the Orthodontic practice. From sterilization tech, clinical assistant, appliance fabrication technician, clinical director, patient care coordinator, treatment coordinator, marketing manager, to Regional Orthodontic Manager. Her dedication to the field, ability to create and implement systems, and self motivation have ultimately positioned her for her current role as Director of Operations for Novel Orthodontic Network.
In this Ortho Marketing Podcast, Dean Steinman is joined by Wesley Lyon, President and CEO of McGill and Lyon Dental Advisors. They discuss the business side of Orthodontics: current state of affairs and keys to success moving forward.
Ready to elevate your practice? Contact us!
https://orthomarketing.com/contact-us/
About Wesley Lyon
Wes serves as President and CEO of McGill and Lyon Dental Advisors, specializing in providing comprehensive tax, business, and financial planning for dentists. Wes is also the Founder and Managing Member of Lyon Wealth Advisors Group, LLC, specializing in Wealth Management for dentists. He is a regular contributor to industry publications and frequent speaker at dental societies, study clubs, and industry events nationwide, as well as McGill and Hill Group seminars.
Wes is also the President, CEO, and Co-Editor of The McGill Advisory, a subscription-based publication that provides over 5,000 doctors with articles and resources to lower their taxes, increase profits, protect wealth, and plan for a prosperous retirement.
In his spare time, Wes enjoys traveling with his wife, Becca. He is also a car enthusiast and enjoys working on his e36 BMW M3. On warm weekends you’ll find Wes working on his golf swing or boating on the lake.
In this Ortho Marketing Podcast, Dean Steinman is joined by Kent Miller, President and Founder of Dentagraphics. They discuss the importance of data and your practice growth.
About Kent Miller
Kent is the President and Founder of Dentagraphics, the dental industry’s only platform for starting, buying and growing practices. After creating the company as a dental market research consulting group, he has since grown it into a suite of tools for both aspiring and current practice owners.
In this Ortho Marketing Podcast, Dean Steinman is joined by Suzanne Wilson, Chief Marketing Officer at DentalMonitoring. They discuss how AI can change your practice.
In this Ortho Marketing Podcast, Dean Steinman is joined by Ren Menon, CEO of OrthoFX. They discuss how AI and polymers are changing the face of Orthodontic World.
Ren was the global head of product and innovation at Invisalign. Prior to that, he was the head of professional marketing with a focus on the Orthodontist channel. Ren has played a critical role in developing and scaling Invisalign into its present shape and form. Ren is a creative thinked and a co-founder in three other startups in diverse industries.
In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Blair Feldman, President and Co-founder of Retainer Club. They discuss how a strong post orthodontic plan is an easy and profitable way to grow your practice.
Dr. Blair Feldman is an orthodontic specialist practicing in the Phoenix area for over 20 years. He was an adjunct professor of orthodontics for 8 years at AT Still university in Mesa, AZ. He was the former team orthodontist for the Phoenix Suns and Arizona Diamondbacks. Presently, he is the cofounder of Retainer Club and Mouthguard Club - 2 great companies that bring online serives to top orthodontic practices around the US and soon to be internataionally.
Dr. Feldman and his wife, Dr Colleen Murphy Feldman have 2 sons and a Woodle. They LOVE being active outdoors - mountain biking, sailing, and traveling. Dr Feldman is proud to say he has too many hobbies. Just ask his wife where all the 'stuff' from these hobbies live and you will feel her pain.
In this Ortho Marketing Podcast, Dean Steinman is joined by Janelle Baum, Sales and Marketing Representative of GetBizzy. Also known as the Energetic Orthodontic Influencer! They discuss about Unleashing Creativity, Boosting Patient Compliance and Communication.
About Janelle Baum
Hey there! Are you ready to take your dental practice to new heights? Curious to know who the heck is Janelle Baum and why she's known as the "Ortho Influencer"? Let's spill the beans! Janelle wears multiple hats that can help transform your office. First and foremost, she is Dr. Benjamin Winters' trusted Sales and Marketing Representative, working closely with the largest dental creator in the world, famously known as "The Bentist" (@thebentistofficial).
To unlock the secrets of mastering organic social media, you can set up a discovery call with Janelle to dive into Ben's incredible online course, Bizzy. Through this course, you'll learn how to boost your practice's visibility, engage with your audience, and increase conversions. Visit the link in her bio or head over to www.getbizzy.social to schedule your discovery call.
But wait, there's more! Janelle also brings her expertise as a Treatment Coordinator Coach, boasting a solid track record of achieving a 90% conversion rate during her successful 7-year tenure at Aszkler Orthodontics. If your Treatment Coordinator needs some coaching, she's here to help.
As an experienced improv actor, Janelle knows how to captivate an audience, making her the perfect speaker for conferences or host for webinars on enhancing office culture, improving patient compliance, and boosting office communication through social media and other platforms.
And if you're looking for some laughter and entertainment, Janelle is available to create funny social media skits for your product or service.
Let's connect and discover how she can bring value to your practice or business and take your sales to the next level. DM Janelle for more details. She really hopes to see you soon in a discovery call, where she'll edutain you on what Ben's course, Bizzy, has to offer – it’s a game changer in the Orthodontic industry.
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In this Ortho Marketing Podcast, Dean Steinman is joined by John Iuzzini, the Director of Accounts at Ortho Marketing. They discuss 4 tips for your treatment coordinator to bring in more patients.
In this Ortho Marketing Podcast, Dean Steinman is joined by Jeremy Pagel, Account Manager and SEO leader at Ortho Marketing. They discuss how AI has burst onto the scene and how important it is to understand the power of AI when it comes to marketing your practice and SEO strategies.
In this Ortho Marketing Podcast, Dean Steinman is joined by Alfred Griffin, CEO of Light Force. They discuss about applied technology in Orthodontics.
Dr. Griffin founded LightForce Orthodontics in 2015. He received his BS in Biochemistry from the University of Virginia, after which he completed a DMD and PhD at the Medical University of South Carolina while lecturing internationally in craniofacial biology. Dr. Griffin also has a Masters of Medical Science and Certificate in Orthodontics from the Harvard School of Dental Medicine, where he currently serves as faculty, and he is an ABO-certified practicing orthodontist.
In this Ortho Marketing Podcast, Dean Steinman is joined by Amy Demas with Communicate Excellence. They discuss 3 things to help you and your practice.
Amy Demas brings a unique combination of orthodontic practice management experience, career business success, leadership and creative thinking to the challenges of maximizing effective communication for orthodontic teams. She is an international speaker as well as the author of Communicate Excellence, the first book designed specifically for the communication skills of the administrative team.
As the practice manager for her husband’s orthodontic practice, Amy developed and implemented streamlined protocols to optimize the productivity of the office and designed training and follow-up guidelines for each administrative role.
In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Andy Toy. They discuss the importance of utilizing your time and how vital it is to listen and adapt. "Remember to Never Treat a Stranger, and Always Treat a Friend."
Dr. Andy Toy is an enthusiastic and engaging presenter with a passion for helping dentists make
the most of the Invisalign system. Andy is a General Practitioner with over 40 years’ experience of all forms of orthodontics.He started using the Invisalign system in 2007, becoming a Platinum Elite Provider and has since completed over 1000 cases.
In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Brandon Owen. They discuss how digital custom braces can unlock massive efficiency in your practice.
In this Ortho Marketing Podcast, Dean and Orthodontic Consultant, Shelley Bostrom discuss 3 Tips to Accelerate your practice growth, elevate your team performance and maximize your practice success.
Introducing Shelley Bostrom- founder and owner of Align My Practice - your ultimate partner in all things orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for developing customized solutions that cater to your unique needs. Her warmth and sincerity make her an exceptional collaborator, as she works hand in hand with each client to help them realize their vision. At Align My Practice, Shelley and her team offer a comprehensive range of services that are designed to supercharge your practice growth, optimize team performance, and maximize your overall success. With Shelley at the helm, you can rest assured that your practice will be in the hands of a seasoned professional who is deeply committed to helping you achieve your goals.
In this Ortho Marketing Podcast, Dean Steinman is joined by John Iuzzini, the Director of Accounts at Ortho Marketing. They discuss 4 Tips that can be implemented today on how your staff can be a game changer when it comes to new patients.
Brooke Oliphant, Treatment Coordinator Coach, Speaker & Founder of Straight-Up Sales Orthodontic Coaching, joins Dean to talk about tips you can implement today to help transform your TC into a Rockstar and bring in more starts for your practice!
Straight-Up Sales Orthodontic Coaching was founded by Brooke Oliphant, a high-converting and awarded Treatment Coordinator with a lifetime of experience as an entrepreneur, to empower Orthodontic Treatment Coordinators with the sales skill sets and confidence necessary to increase practice profitability. This is accomplished via an online education platform and custom 1-to-1 coaching. Their partnership results in elevated same-day contracts, increased conversion rates, a uniquely designed New Patient Experience that "sells itself", and practice profitability that's scalable to meet and exceed both short-term and long-term goals. "It's my belief that we can always better our best. Straight-Up Sales is a perfect partner for growth-focused Doctors and Treatment Coordinators looking to take their practice and career to the next level." ~ Brooke Oliphant
Eric Romingquet, founder of TX Converter, and Dean talk about how their partnership provides practices with an unbelievable opportunity to both pull in more leads and be able to convert these leads to actual starts even months later! Tune in to hear how it's possible to guarantee new patients for your practice in 2023!
Tyler Loveall, founder of OrthoPatients, and Dean talk about how having an organized lead management system and timely follow-up procedure can increase your patient conversions by 3000%! Tune in now to hear how OrthoPatients gets your leads through your door with their own proven strategy.
Dean and Eric Romingquet, CEO/President of Tx Converter, talk about why having the proper process in place for follow-ups can change your practice. Orthodontic offices overall have a 60% patient conversion- so what happens to that other 40%? More than likely they've been lost to time and most offices don't have the ability to follow up on these leads. That's where Tx Converter comes in! With their program, they are able to convert these lost leads with the possibility of bringing back $100,000+ of lost revenue. Want to know how? Listen to this podcast today!
Dean and Sr. Account Manager, Cameron Gee, discuss how you can use community outreach to build your practice's brand. From charity involvement to the importance of customer service, make sure to listen to the podcast to see what you can do to build your brand's awareness today.
In the final part of our three-part series, Dean and Jill discuss implementing a marketing strategy that works best for your own practice and team. They talk about the type of marketing your practice should be involved in and how your staff plays a major role in its success. If you're running marketing campaigns to pull leads into your office but don't have a winning team in place, you could be wasting your time and money!
Don't forget to head to OrthoMarketing.com/DreamTeam and download your copy of this episode's worksheet: The Ultimate Digital Marketing Checklist For A Winning Practice
In the second part of our three-part series, Dean and Jill discuss how positioning team members in the right roles based on not only skills but personality can have a major positive impact on your practice. If you don't have the right people in the right positions it can kill your practice's marketing efforts. Listen to this podcast to learn how you can find the right people for your own practice!
Download your free worksheets at: orthomarketing.com/dreamteam!
In the first part of our three-part series, Dean and Jill discuss the importance of establishing core values for both your practice as a whole and your team. When building an all-star team if a practice doesn't have a set of values, mission, etc., your brand tends to be a little disjointed. Tune in to hear how to figure out your own core values, implement them into your team, and address issues you might face in the process.
Durning AAO Miami Beach, Ortho Marketing President, Dean Steinman, was able to sit down and chat LIVE with Michelle Shimmin, owner of Shimmin Consulting. They talk about the trends in the orthodontic community that have emerged over the last 2 years and how they will continue to change how practices do business, even post-pandemic.
They also discuss how practices that continued to use new technologies that made patients' lives easier (including virtual appointments & monitoring options) are seeing way more success and growth than practices that switch back to their "normal" before pandemic procedures.
Durning AAO Miami Beach, Ortho Marketing President, Dean Steinman, was able to sit down and chat LIVE with Dental Monitoring leaders, Sophia Acker & Paul Capodanno. In this podcast, they talk about the future of remote monitoring and how it’s changed how many orthodontic practices approach treatment and marketing.
They also discuss how a practice that might not currently be using remote monitoring can implement it in a way that makes both the lives of the doctors AND patients easier!
In our newest podcast Ortho Marketing President, Dean Steinman, share 4 new & trending marketing ideas that you can implement at your practice today to kick-start growth at your practice!
Tune in to hear:
How you can make your practice more personalized
How to open up communication with potential patients
Why community engagement is important
& more!
In our newest podcast, Ortho Marketing President, Dean Steinman, chats with our very own account manager, Stefanie Mastellone about how you can get involved in your community in 2022! Community involvement can serve as an invaluable platform for you to promote your practice. With community engagement, you'll not only build a strong relationship with your community it can also foster a positive work environment for your staff!
Tune in to hear:
- where you should be looking to connect with community leaders
- ideas for how to get involved with local schools
- tips for getting involved with local mom groups
- & more!
orthomarketing.com
In our newest podcast, Ortho Marketing President, Dean Steinman, sits down with Dr. Barry Glaser and special guest Greg Pellegrom, CEO of SmileSnap. They talk about the rise of virtual consults and teledentistry and how they are here to stay!
Tune in to hear:
- How Virtual Consultations can help you reach a new untapped market
- How Dr. Glaser used SmileSnap to bring in $500,000+ in revenue
- How other top preforming practices are using virtual consults to drive new starts
- & so much more!
Check them out: smilesnap.com
In our newest podcast, Ortho Marketing President, Dean Steinman, catches back up with Corinne Devin - Orthodontist, US Navy Commander, Speaker, and International Ms. 2020. They chat about life as a Navy Orthodontist and how to adapt to different complexities that come with the job.
Tune in to hear:
- How she got involved with the Navy Orthodontic Program
- What Orthodontists need to know about dealing with military personnel
cases
- Tips for Orthodontists that practice in large military communities
- A sneak peek into her new book (coming soon!)
orthomarketing.com/contact-us-today/
In our newest podcast, Ortho Marketing President, Dean Steinman, talks with Mike Ressel, CEO of Cloud 9, and Phyllis Fernandez, Sr. Director of Customer Success at Cloud 9 Software. Cloud 9 Software is a browser-based practice management system for orthodontics, pediatric dentistry, group practices, and DSOs/OSOs which provides 24/7 live access to treatment planning, images, and patient data from any internet-enabled device.
Tune in to hear:
- How your Practice Management Software can help you optimize your practice
- The difference between a cloud-based and a local-based model
- How Practice Management Softwares are adapting to virtual trends
- What the future of Practice Management Software looks like
Check Them Out!
cloud9.software
In our newest podcast, Ortho Marketing President, Dean Steinman, chats with Allison Lacoursiere, Founder of Clear Coaching. They talk about 3 easy social media tips that you can use to bring your practice to the next level in 2022.
Tune in to hear:
- How to utilize Instagram's newest features for your practice
- How to take killer videos for Instagram
- How your social media affects buying decisions for Millennials
- & more!
Check Out Our Course!
http://orthomarketing.com/clearalignercourse
In this podcast episode #121, Ortho Marketing President, Dean Steinman, is joined by special guest Keith McLachlan, President of Dental Team Finder. A dental consulting and recruiting firm specializing in helping practitioners optimize people and performance. In addition to his work with Dental Team Finder, Keith is also a consultant in the dental and healthcare industries. He has over 22 years of experience in leading Sales & Marketing teams as well as sales process creation and implementation. Keith’s experience has afforded him insight and working knowledge of the dental specialty space in hospitals and clinics, both private and corporate.
What you will learn in this podcast:
- What are the most common staffing issues
- How to help improve your staff's efficiency
- How to nail your interview process
- What skills should your TC have?
- & more!
Check them out: dentalteamfinder.com
In this episode #120, Ortho Marketing President, Dean Steinman, is joined by special guest Dr. Adam Schulhof, Orthodontist and CEO of Grin. Grin, a remote monitoring technology built just for orthodontists, is at the forefront of helping orthodontists rethink the traditional doctor-patient experience.
What you will learn in this podcast:
- What patients are really looking for in an Orthodontist today
- How new technologies are reshaping the traditional patient-doctor experience
- Why remote monitoring is helping make practices more efficient and effective
Interested in learning more about Grin? Check out this special offer just for Ortho Marketing Podcast listeners at: www.orthomarketing.com/Grin
In this episode #119, Ortho Marketing President, Dean Steinman, chats with Jill Allen founder of Jill Allen and Associates, Practice Management Consultants. They talk about the three things you can do today to get your new practice up and running successfully this year!
Tune in to hear:
- Why you need to plan ahead for your FULL year of marketing
- How important it is to get involved in your community
- How to create connections with local dental professional practices
- When you can expect to start seeing results as a new practice
- & more
Check her out! 👉 practiceresults.com
orthomarketing.com/contact-us-today/
In our newest podcast, Ortho Marketing President, Dean Steinman, chats with Allison Lacoursiere, Founder of Clear Coaching. Hear all her professional advice about getting started on Instagram and why it's so important for your practice!
Tune in to learn how:
- To Get over the first hurdle of getting active on IG
- Identify the type of content you should post
- Important video content is to a strong IG page
- & more!
Check her out! 👉 www.yourclearalignercoach.com/
https://orthomarketing.com/contact-us-today/
On this week's Ortho Marketing podcast episode, President Dean Steinman sits down with our very own Director of Accounts, John Iuzzini, to talk about the three things you should be looking for when choosing a marketing agency. If you're unsure about what you should be looking for or if you're interested in what we can do for you for this is a must-listen podcast!
In our newest podcast, Ortho Marketing President, Dean Steinman, chats with Allison Lacoursiere, Founder of Clear Coaching, about why your practice NEEDS to be using Instagram!
Tune in to hear:
- How Instagram's features can benefit your practice
- Why millennials have such power on Instagram
- The BEST content you should be putting out there
- & more!
Check her out! 👉 www.yourclearalignercoach.com/
orthomarketing.com/contact-us-today
In this new podcast, Ortho Marketing President, Dean Steinman, chats with Stephen Nance, Vice President of DrillDown Solution. If you're wondering about whether or not your practice is making all the right financial decisions, this podcast is a must-listen!
Tune into this podcast to hear:
- The importance of having a clear plan on how to properly deal with your taxes
- The platforms your practice needs to stay ahead of the "technology curve"
- Why your practice needs a proper bookkeeper
- Debunking the number #1 myth of tax specialists
- & more!
Check them out! 👉 www.drilldownsolution.com
In this new podcast, Ortho Marketing President, Dean Steinman, and Orthodontist, Dr. Barry Glaser talk with two team members from Smiles Change Lives, Directors Alexis Barclay and Melanie Johnston.
Smiles Change Lives is a non-profit organization that works to provide help for families that can't afford the price of a beautiful smile. They believe that braces should not be considered a luxury and that every child should feel good about their smile! Together with over 750 partnering orthodontists, they’ve been able to give nearly 12,000 young people the confidence to smile.
Tune into this podcast to hear:
- The inspiring story of how Smiles Change Lives came to be
- How they have changed the lives of thousands of children
- Why so many doctors just like you have joined this mission
- & much more!
Check them out! 👉 www.smileschangelives.org
In this new podcast, Ortho Marketing President, Dean Steinman, talks with Shawn Hill, Community Manager at NiceJob about how to leverage your social media accounts to get more reviews for your practice.
NiceJob is a review software company that brings in more reviews for your business that in turn results in more conversions! They also have their own podcast that helps small business owners handle everyday challenges through conversations with everyday experts.
Tune into this podcast to hear:
Why your practice NEEDs to have a social media presence
What type of content you should be using on social media
How to build goals around your social media channels
The importance of building community relationships through social media
& more
https://get.nicejob.com/
In this new podcast Episode #112, Ortho Marketing President chats with Allison Lacoursiere, owner of Clear Coaching, about how you can become a Clear Aligner leader!
Tune into this podcast to hear:
- Why clear aligners should be implemented into your practice
- What factors to look at when choosing the type of clear aligners
- How to help your staff adapt to the change
- The benefits to having a clear aligner course
- & More
www.yourclearalignercoach.com
www.orthomarketing.com
In our newest SoundBITE Ortho Marketing President, Dean Steinman, goes over 3 key tips you MUST follow in order to get your practice ready for the back-to-school season. Not sure if your practice is ready? Listen Now!
In our newest Ortho Marketing podcast episode #110, Ortho Marketing President, Dean Steinman, is joined by a special guest, CEO & Founder of NexHealth, Al Uddin.
Alamin Uddin is the CEO of NexHealth, the complete patient experience solution for small, medium, and large dental and orthodontic practices. Uddin was selected to appear in the 2018 edition of Forbes 30 Under 30, and has managed a team to grow NexHealth to 25,000+ healthcare providers in three years.
Tune in to this podcast to hear:
- Why you need to THINK and ACT like a tech entrepreneur as a practice owner
- How NexHealth came to be
- Why your practice must be using Online Scheduling
- What Al has learned about the industry this year and where he thinks it is going
- and More!
Want to learn more about NexHealth -- Book your demo here: https://bit.ly/3rtZiO2
In our newest Ortho Marketing podcast episode #109, Dean Steinman and Dr. Barry Glaser are joined by Dr. Chris Cetta. They discuss his journey to becoming a doctor, entrepreneur, and inventor! Plus what is trending in the orthodontic industry today.
In our newest Ortho Marketing podcast episode #108, Dean Steinman is joined by Dr. Mike Karol, a Dental Practice Broker with US Dental Practices. They discuss how he would assess the value of a practice, the mistake doctors most often make that decreases the value of their practice, and how the right marketing plan can increase your practice's value!
In this Ortho Marketing podcast, episode #107, Dean Steinman is joined by Eric Romingquet, CEO of TxConverter. They discuss why practices are struggling with follow-ups, how much money is falling through the cracks each month because of poor follow-up, and how you can fix your follow-up issue quickly!
In this Ortho Marketing SoundBITE Podcast, Episode #106 Ortho Marketing President, Dean Steinman, talks with both Dr. Barry Glaser, world-renowned Orthodontist, and Corinne Devin, Orthodontist, US Navy Commander, Speaker, and International Ms. 2020. They discuss what life is like as an orthodontist in the US Navy and the other achievements that Dr. Devin has accomplished throughout her life.
In this Ortho Marketing SoundBITE Podcast, Episode #105 Ortho Marketing President, Dean Steinman, sits down with Orthodontic Consultant, Michelle Shimmin. They discuss the 4 things you should be considering when hiring staff members. Check it out!
In this Ortho Marketing SoundBITE Podcast, Episode #104 Ortho Marketing President, Dean Steinman, is joined by Dental Consultant Jocelyn Greenky. They discuss the issues of having a staff that might be unmotivated, how to train your staff differently, and some tips to creating positive staff dynamics. Take a listen!
In this Ortho Marketing SoundBITE Podcast, Episode #103 Ortho Marketing President, Dean Steinman, is joined again by a favorite guest, top orthodontic consultant Michelle Shimmin. They discuss the top four challenges orthodontists are facing, from staffing quality employees to keeping up with changing technology. Take a listen for some tips on how to face these problems today. This is a must-listen podcast!
In this Ortho Marketing SoundBITE Podcast, Episode #102, we host, Simon Beylin, Dentist & CEO of Beylin Builders, a Premier Dental Office Construction, Design & Consulting Firm.
In this episode, we cover:
How should a practice adapt its office design NOW for a post-pandemic world?
What are the best ways to market new office updates and improvements?
What three factors you need to consider for a successful practice start?
And more!
Are you struggling to figure out how to utilize TikTok and Instagram's Reels for your business? In this Ortho Marketing SoundBITE Podcast, Episode #101 Ortho Marketing President Dean Steinman, Account Manager John Iuzzini, and Social Media Manager Amy Mauro talk with NYC Orthodontist Dr. Eric Gibbs about how he has learned to use TikTok and Instagram's Reels in order to reach more potential patients.
In this Ortho Marketing SoundBITE Podcast, Episode #100 Ortho Marketing President, Dean Steinman, talks with Jocelyn Greenky, Business Management Consultant, about the best practices Orthodontists can use in order to successfully run their business and manage their staff.
In this Ortho Marketing SoundBITE Podcast, Episode #99 Ortho Marketing President, Dean Steinman and World-Renowned Orthodontist, Dr. Barry Glaser, interview Greg Pellegrom CEO of SmileSnap. In this podcast, they discuss the creation of SmileSnap, the importance of virtual consultations, and what the future holds for virtual orthodontics.
In this Ortho Marketing SoundBITE Podcast, Episode #98 Ortho Marketing President, Dean Steinman, talks about what trends you should be following or adapting to take your practice to the next level.
In this Ortho Marketing SoundBITE Podcast, Episode #97 Ortho Marketing President, Dean Steinman, talks about what is trending in the world of Orthodontics for the coming year and what we learned coming out of 2020.
In this Ortho Marketing SoundBITE Podcast, Episode #96 Ortho Marketing President, Dean Steinman, talks about how you need to be ready to adapt your marketing strategy with new technologies and platforms in order to reach your potential patients.
In this Ortho Marketing SoundBITE Podcast, Episode #95 Ortho Marketing President, Dean Steinman, talks with Jill Allen, Top Orthodontic Consultant, about the major issue orthodontic practices are facing today: the ability to schedule appointments on their website.
In this Ortho Marketing SoundBITE Podcast, Episode #94 Ortho Marketing President, Dean Steinman, sits down with Dr. Leslie Pitner, an established Orthodontist in South Carolina, to talk about her practice, her journey, and what overall is going on in the Orthodontic world.
In this Ortho Marketing SoundBITE Podcast, Episode #93 Ortho Marketing President, Dean Steinman, and Invisalign Expert, Dr. Barry Glaser talk about Dean's decision to start his Invisalign journey as an adult and how there has been an increase in adults starting their own smile journey.
In this Ortho Marketing SoundBITE Podcast, Episode #92 Ortho Marketing President, Dean Steinman, and Ashley Randles, discuss the emerging consumer trends from a recent published Facebook report and how you can use this information for your practice.
Link to article:
https://www.facebook.com/business/news/insights/5-global-shifts-shaping-the-future-now
In this Ortho Marketing SoundBITE Podcast, Episode #90 Ortho Marketing President, Dean Steinman, and Senior Account Manager, Todd Witkin, discuss the announcement of Apple Map Ratings and how they can impact your practice.
In this Ortho Marketing SoundBITE Podcast, Episode #90 Ortho Marketing President, Dean Steinman, Senior Account Manager, Todd Witkin, and Social Media Manager, Amy Mauro, talk about why your website is scaring your potential customers away and what you need to do to make a better first impression.
In this Ortho Marketing SoundBITE Podcast, Episode #89, Ortho Marketing President, Dean Steinman, Account Managers, Kascydi McLeod and Cassie Uribe, and Social Media Coordinator, Ashley Randles, have a round table talk about why you should be working with an agency.
In this Ortho Marketing SoundBITE Podcast, Episode #88, OrthoMarketing's President Dean Steinman and Senior Account Manager Todd Witkin, talk about the reasons you receive negative reviews and how to deal with them.
In this Ortho Marketing SoundBITE Podcast, Episode #87, OrthoMarketing's President Dean Steinman talks about the 6 ingredients you need for your marketing "cake". Do you have the right recipe for your own marketing?
In this Ortho Marketing SoundBITE Podcast, Episode #86, OrthoMarketing's President Dean Steinman Talks About the 8 Things Your Website Should Have Right Now In Order to Be Successful.
Dive into the latest Ortho Marketing BITE podcast to hear President Dean Steinman and Social Media Director Amy Mauro break down the key points to keep in mind for crafting your back to school marketing message and get tips you can put into action today!
In this Ortho Marketing Podcast Ep. #84, Ortho Marketing President Dean Steinman and Senior Account Manager Cassie Uribe discuss what calling tracking is, how to use it, and how it can become your best source of lead data.
In this Ortho Marketing Podcast Episode #83, Dean Steinman talks with Advertising Expert Steve Kashtan about how advertising has changed over the past few years and what you need to do in 2020 to be successful.
In this Ortho Marketing Podcast Episode #82, Dean Steinman & Todd Witkin talk about why now is the time you need to increase your ad spend. They discuss how right now searches for Invisalign and Braces are at an all-time high and in order to stay ahead of your competition you need to react!
In this Ortho Marketing Podcast, Episode 81, Dean Steinman and Ashley Randles, Ortho Marketing's President and Social Media Marketing Expert Talk about Advertising Your Practice on Facebook in 2020. They Discuss Facebook Advertising Trends and 3 Tips to Help You With Your Facebook Advertising To Get New Patients.
In this Ortho Marketing Podcast, Episode #80, Ortho Marketing's President Dean Steinman and Social Media Director Amy Mauro talk about what goes into a winning social post. What are the components of a wining social post and what tips you should do right now to help your social media marketing strategies.
In this Ortho Marketing Podcast, Episode #79- Ortho Marketing President Dean Steinman and SEO Manager Todd Cruikshank Discuss What Steps You Can Take To Protect Your Orthodontic Practice's Website From Hackers. This is a Great Informational Podcast for Any Orthodontist or Dental Professional Who Manages Their Own Website.
In this Ortho Marketing SoundBITE Podcast, Episode #7, OrthoMarketing's President Dean Steinman and Social Media Manager Amy Mauro Talk About 3 Key Social Media Posts That Your Patients Want To See Now.
In This Ortho Marketing Podcast Bite Episode #77, Ortho Marketing's president Dean Steinman and Social Media Marketing Coordinator Ashley Randles discuss Advertising on Facebook, Learn from the pros and get some great insights and tips on do's and dont's when it comes to Facebook Advertising for Orthodontists.
In this Ortho Marketing Podcast, Episode #76, Dean Steinman and Ortho Marketing Senior Account Manager Todd Witkin Discuss Do's and Dont's When it Comes To Your Marketing Message and What You are Saying About Your Orthodontic Practice In The New Normal. Great Listen For Orthodontic Marketing Advice and Tips.
In this Ortho Marketing Podcast, Episode #75, Dean Steinman has special guest Brooke McIntyre of Smile Snap, join him to discuss the current state of Orthodontics and how Virtual Consults have changed the landscape of Orthodontics. Are Virtual Consults here to stay?
In this Ortho Marketing Podcast, Episode #74, Ortho Marketing's President Dean Steinman and Director of Social Media Amy Mauro discuss Best Practices and Tips for Social Media for Orthodontists During This New Normal. Learn What Should You Be Posting, How Often and When.
In this Ortho Marketing Podcast, episode #73, Dean Steinman and Dr. Barry Glaser discuss getting things back to the new normal. What steps are being taken in offices and in marketing now that the "green Light" has been lit for most orthodontists.
In this Ortho Marketing Podcast, Episode # 72, Redefining The Patient Experience, Dean Steinman, President and Cassie Uribe, Senior Account Manager at Ortho Marketing discuss Redefining The Patient Experience for Orthodontists in the New Normal. Listen for some great tips and advice on what you should be focusing on in The New Normal.
In this Ortho Marketing Podcast, Episode # 71, Dean Steinman, Ortho Marketing's President has a frank discussion with Jill Allen, Owner of Jill Allen & Associates, an Orthodontic Consulting Firm. Dean and Jill talk about current issues an Orthodontist is facing during COVID and what strategies should be in place for a post COVID practice.
In this Ortho Marketing Podcast, Episode #70 originally aired on The Aligner Insider Podcast as Episode #67, Dr. Barry Glaser and Dean Steinman have special guest Joe Hogan the President & CEO of Align Technology join them. Dr. Barry Glaser and Dean Steinman, The Insiders, have a frank and open interview with Joe Hogan, and they discuss the state of orthodontics, Invisalign, trends and what you can look forward to from Invisalign in the near future. This is a must listen
https://orthomarketing.com/our-podcast/
In this Ortho Marketing podcast, Dean Steinman talks about different ways to market your practice during COVID19. Learn some real tips on what to do for your practice during the Coronavirus.
In this Ortho Marketing Podcast, Episode #68, Dean Steinman and Todd Witkin from Ortho Marketing have a great and informative chat with Dr. Anthony Bonavoglia, who is the founder of Startaloo. They discuss what is new in Orthodontics and how new technologies and platforms such as Startaloo are changing the way Orthodontics is done and making things much more efficient and effective
Learn networking tips from networker extraordinaire Chuck Newman, president of the Charles Newman Company.
Join us for Part 3 of our talk with digital marketing pioneer Scott Hashisaki, as we talk about the intricacies of Facebook Advertising to grow your practice.
Our in-house Search Engine Optimization and Search Engine Marketing expert Todd Cruikshank talks about ad retargeting, and why it's critical to your practice's growth.
Join us for Part 2 of our interview with Scott Hashisaki, founder of Minding Your Media Digital. Scott has been a part of the Digital Marketing World for over 20 years and considered a highly acclaimed “Pioneer” of Social Media/SEO/SEM Marketing by both my clients and peers.
Scott's background includes working at and with GoDaddy, Google, and Facebook. Hashisaki has been a keynote speaker at the Social Media Examiner and has worked extensively in SEO, SEM, SMM, Website Design and Creative and more.
In this week’s episode of the Ortho Marketing Podcast, Dean interviews Scott Hashisaki, founder of Minding Your Media Digital. Scott has been a part of the Digital Marketing World for over 20 years and considered a highly acclaimed “Pioneer” of Social Media/SEO/SEM Marketing by both my clients and peers.
In this week’s episode of the OrthoMarketing Podcast, Dean interviews Scott Rouse, The Body Language Mentor. Scott has studied body language and involuntary reactions for his entire career and has worked with everyone from the FBI and Secret Service to Fortune 500 Companies like Microsoft and Coca Cola.
Join us as Scott and Dean talk about body language, emotional intelligence and awareness, and more. Come away with tips for how you can use body language and facial expressions to close your next patient instead of scaring them away.
Dean Steinman of Ortho Marketing and Charles Newman of Charles Newman Co. discuss the importance of employee benefits and insurance as well as what goes on behind the scenes. Learn how Charles got his start in the field and grew his business. Listen, and discover something new that might help you!
Dean Steinman is back to interview Dr. Marc Holt of Holt Orthodontics. Some of the topics discussed include orthodontic marketing, the state of the orthodontic industry, the effectiveness of Invisalign treatment, and even Dr. Holt's favorite food! Tune in to learn more from this experienced practitioner. Pick up on new tips and tricks you can implement to start growing your business today.
In this episode, Dean Steinman and Todd Cruikshank give some helpful tips concerning Google SEO. Explore the business side of Google's search results, and learn how to market to consumers via this popular search engine.
In this Podcast, Dean Steinman and Ismy Peña talk about the implications of Instagram's idea to remove likes from the social media platform.
In this podcast, Dean Steinman and Jocelyn Greenky, a world renowned business consultant and coach discuss overall business strategies and employee issues.
In This Podcast, Dean Steinman, President of Ortho Marketing talks about the 4 main components that you need to be competitive in your market in 2019.
Between two Aligners is brought to you by Dr. Barry Glaser of Glaser Orthodontics and Dean Steinman, President of Presentation Multimedia. Together, they educate and entertain dental professionals with up to date marketing strategies and the latest aligner technologies. In this episode, they interview Orthodontist, Educator, and Speaker Dr. Scott Frey!
Between two Aligners is brought to you by Dr. Barry Glaser of Glaser Orthodontics and Dean Steinman, President of Presentation Multimedia. Together, they educate and entertain dental professionals with up to date marketing strategies and the latest aligner technologies. In this episode, they interview world renowned orthodontist Dr. Jonathan Nicozisis.
Dean Steinman, president of Ortho Marketing, sits down with Orthodontist Dr. Drew Ferris of Santa Barbara to discuss career paths, aligners, marketing, and more!
Dr. Barry Glaser, of Glaser Orthodontics and Dean Steinman, President of Ortho Marketing, interview Dr. Dovi Pero of Orthodontics in Beverly Hills to find out the best strategies for giving your practice an online and social media presence.
Dr. Barry Glaser, of Glaser Orthodontics and Dean Steinman, President of Ortho Marketing, interview Dr. Dovi Pero of Orthodontics in Beverly Hills to find out the best strategies for giving your practice an online and social media presence.
In today's podcast, Dean Steinman, President of Ortho Marketing, explains why it is important to track All of your marketing efforts for your practice. It is now more important than ever to know where you are getting new patients from!
In today's podcast, Dean Steinman, President of Ortho Marketing, explains why you need to invest in a good marketing strategy for your business to succeed
Learn more now by listening to our podcast here:
In today's podcast, Dean Steinman, President of Ortho Marketing, explains the importance of Google Ads and gives advice on how to take your practice to the next level using the newest Advertising options for Dental professionals.
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In this podcast, Dean Steinman, President of Ortho Marketing talks about “How do you decide if 2018 was a good year for your office”.
In this podcast, Dean Steinman, President of Ortho Marketing, talks about how important it is to be transparent with your patients and prospects.
President of Ortho Marketing, Dean Steinman and Social Media Director, Ismy Peña discuss the intriguing world of Social Media and how it is constantly changing.
In this weeks podcast, President of Ortho Marketing, Dean Steinman invites special guest John Iuzzini ( Social Media Expert and Marketing Executive) for a productive conversation about Social Media. This week they discuss how being active on Social Media plays a major role in visibility and the exposure of your company.
In this podcast Dean Steinman, President of Ortho Marketing talks about how to expand your reach to get new patients in the surrounding areas..
In this podcast Dean Steinman ,president of Ortho Marketing talks about three things you can do right now to get more patients.
In this podcast, Dean goes over 6 helpful marketing tips that will help prepare your practice for the future.
Dean Steinman, president of Ortho Marketing, gives you 11 easy to follow tips on how to market your practice
In this podcast, Dean Steinman gives you basic guidelines on marketing your practice using social media
Dean Steinman dicusses the importance of using videos on your website to get visitors to digest your content.
Dean Steinman talks about the advantages that orthodontic practices get when they partner up with local businesses
In this podcast, Dean Steinman, president of Ortho Marketing talks about how Facebook Advertising can help take the practice to the next level
In this podcast Dean Steinman, President of Ortho Marketing talks about internal marketing and the follow up.
In this podcast Dean Steinman, president of Ortho Marketing talks about setting up a marketing strategy for your practice.
Today Dean talks about how important your website speed is for Google and how to make sure Google likes your Orthodontic Website
Dean Steinman, President of Ortho Marketing, shares some tips on brand representation and making a good impression through your advertisements.
Dean Steinman, President of Ortho Marketing, shares tips on manage prospective patients by addessing the services you offer, insurance and competitive advantage.
Dean Steinman, President of Ortho Marketing, with special guest Brett Dalton, Account Manager of Ortho Marketing, share tips on how to engage and attract patients to your practice through thoughtful social media and reputation management. For more visit OrthoMarketing.com
Dean Steinman, President of Ortho Marketing, shares some tips on effective brand marketing for your practice covering topics on web design, reviews, social media and competitive analysis. For more visit OrthoMarketing.com
Dean Steinman, President of Ortho Marketing, gives insight to the recent changes of marketing on Facebook that have an impact on the success of practice. Visit OrthoMarketing.com for more!
Dean Steinman, President of Ortho Marketing shares some tips on how you can use Instagram and social media platforms to better your practice. For more visit OrthoMarketing.com
Dean Steinman, President of Ortho Marketing shares some tips on how your staff can help you become a bigger invisalign practice. For more visit OrthoMarketing.com
Dean Steinman, President of Ortho Marketing shares some tips on email marketing for your practice and tells you how to get more Invisalign starts.
Dean Steinman, CEO of OrthoMarketing shares 4 important tips for marketing plans in your practice. For more visit us at OrthoMarketing.com
Dean Steinman, CEO of Ortho Marketing shares some tips and tricks on how your staff can help you become a bigger Invisalign practice. For more visit OrthoMarketing.com
Dean Steinman, CEO of Ortho Marketing shares some tips to market your ortho practice. For more check out OrthoMarketing.com
Dean Steinman, CEO of Ortho Marketing shares some tips on how to successfully take your Invisalign status to the next level. For more visit OrthoMarketing.com
PART 2-Ortho Marketing President Dean Steinman, Invisalign speaker and orthodontist Dr. Barry Glaser, and Ortho Marketing Vice President Todd Witkin continue to talk about the year in review, and look forward to 2018.
Ortho Marketing President Dean Steinman, Invisalign speaker and orthodontist Dr. Barry Glaser, and Ortho Marketing Vice President Todd Witkin talk about the year in review, and look forward to 2018.
Dr. Barry Glaser talks about founding Aligner Insider and the benefits of digital marketing with Ortho Marketing's president Dean Steinman
Dr. Barry Glaser discusses his book "The Insider's Guide To Invisalign Treatment" further with Ortho Marketing President Dean Steinman-PART 2
Dr. Barry Glaser discusses his book "The Insider's Guide To Invisalign Treatment" with Ortho Marketing President Dean Steinman.
Ortho Marketing President Dean Steinman interviews Dr. Barry Glaser, a global speaker for Invisalign, and owner of Glaser Orthodontics in New York
Aligner Insider founder Dr. Barry Glaser discusses Aligner Insider with marketing partner Dean Steinman
Creative Director Barry Chesser talks with Internal Marketing specialist Steve Vittoria about the basics of good website design.
The Ortho Marketing Team discusses social media and how to use it effectively for an orthodontic practice
Ortho Marketing's Senior SEO Blogger discusses the issues we face when creating content for the web
One of Ortho Marketing's account managers shares a few tips and tricks to help boost your email marketing efforts and increase open rates.
Ortho Marketing's director of Social Media discusses the various Social Media platforms and their best practices with her staff and senior SEO blogger.