Digital Marketing with Bill Hartzer: Recent Episodes
Bill Hartzer
Learn more about digital marketing, search engine optimization, social media, and domain names On the Digital Marketing with Bill Hartzer podcast, Bill shares SEO tips for marketing your business online, talks about social media issues, and domain names. He also hosts special guests who well-known digital marketing experts worldwide.
In this week's podcast episode, Bill Hartzer talks about the latest digital marketing news for this week, such as Google I/O, and an update on Google's SEO Certification course. Google Search Console may stop collecting data, and how you can find a site owner via a code search engine. He also talks about link relevancy and an example of a site that has redirected a lot of domains to their website. Removing your site from archive.org is also mentioned, as well as issues with archive.org and UDRP domain name disputes.
In this episode of the digital marketing podcast with Bill Hartzer, Bill Hartzer talks about LinkedIn links, digital marketing news for this week, and answers SEO questions.
In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about the latest digital marketing news, including how to remove Personally Identifiable Information PII from Google. He also talks about some other Search-related news, as well as email filtering and the options for cleaning up your inbox. He discusses SaneBox and whether or not it worked for him. Finally, he talks about a stolen domain name case that has been very frustrating that's been ongoing for at least 5 weeks.
In this episode, Bill Hartzer talks about the latest digital marketing news and SEO news for this week, as well as domain name registrar issues.
In the latest episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about the weekly digital marketing news. He also talks about the technical ways to get a Featured Snippet in Google, and goes through a list of local seo marketing tactics.
In this episode, Bill Hartzer talks about the latest digital marketing and SEO news, such as Google algorithm updates, outsourcing content creation, and the removal tool. Find out if AI written content violates Google's guidelines and if it could lead to a manual penalty. Bill mentions several websites that are good to follow for keeping up with industry news, and then talks about site profiles and websites good for dealing with your online reputation.
In this episode, Bill Hartzer talks about 7 things you can do right now to protect your domain name. Your domain name is your most valuable digital asset, so you must do everything you can to protect it from getting stolen.
In this episode, Bill Hartzer talks about the important digital marketing news for this week, including Google pausing certain ads related to the Russia Ukraine war. He also discusses the new Google Partners Directory, as well as Twitter Communities, Twitter Spaces, and Clubhouse. Trademarked domains and risky domain names are also discussed.
In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about top news items this week, as well as a recent site migration poll. He also talks about domain migrations and categories of domain names.
In this episode, Bill Hartzer talks about Google Advanced Protection, shows the devices, and talks about the benefits. He then goes through a few top news items for this week, as well as 301 redirects, how they're useful but you shouldn't ever see them when you crawl a website.
In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about properly redirecting domain name to the right internal page, Namecheap's Ukraine decision to block Russian customers and accounts, and the tale of a stolen domain name that was recovered.
n this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Austin Armstrong from Socialty Pro about TIkTok Marketing. Austin talks about how to get started with TikTok, and how you can use TikTok to market your business and get more customers. They also discuss the TikTok algorithm, the types of videos you should and shouldn't create, and how to get content ideas for creating TikTok Videos.
On the latest episode of the Digital Marketing Podcast with Bill Hartzer, Bill Hartzer talks about social media and domain names. He details how to update the previews that social media sites use, such as Facebook and LinkedIn. He also talks about getting domain name zone files for TLDs and what data is included in a zone file for a Top Level Domain. Then, he talks about stolen domain names and shows an example of a (allegedly) stolen domain name, and how that domain thief was able to take control over a valuable domain name by purchasing a lower-quality domain name that expired.
Is Disavowing Links still valid now? In the latest episode of the Digital Marketing with Bill Hartzer podcast, I tell you my thoughts, and go through the disavowing links process.
In this episode, Bill Hartzer talks about choosing a business name, and choosing a name based on domain name availability as well as potential trademark issues. He talks about why you should choose one name over another, and also goes into domain name security, as well as other considerations to minimize risk of losing your domain name.
Google has been changing the title tags of our web pages in the search engine results. Is this something that you need to be worried about? Should you change the title tag of your web page to what Google prefers? Or should you keep it the same as you currently have your title tag? Bill Hartzer answers this and other related questions, and talks about specific examples of Google changing title tags.
In this episode, Bill Hartzer talks about domain name migrations and moving your website from one domain name to another domain name. He goes over is domain migration checklist and gives detail about each task in the checklist.
In this video, Bill Hartzer shows his technique for reclaiming RSS feeds for link building purposes. Many RSS feed usernames on Feedburner, for example, are available to be claimed. Claiming an old username and attaching it to the RSS feed, there's a good likelihood of you being able to take advantage of links pointing to the feeds. Some RSS Feeds also have traffic and clicks associated with them, which is a bonus.
If you like this link building tip, please consider donating to the DFWSEM.org Association (info@dfwsem.org is their PayPal address).
Be sure to comment below if you have any questions or comments about this method, and I'll do my best to answer them. Don't forget to subscribe to the Hartzer Consulting YouTube Channel, as I'll be updating these techniques with more videos as well as sharing more of my SEO-related and domain name related knowledge.
In this podcast episode, Bill Hartzer talks about some basics of video SEO, but also discusses how to get Key Moments In This Video in the search results. He also talks about generating Video Schema and a good site for generating schema markup code.
On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Travis Bliffen from Stellar SEO about link building and link building strategies.
In this episode, Bill Hartzer talks about protecting your digital assets online. Domain names are digital assets, have value, and would be a big disruption to your business if you lost them. Domain name theft is on the rise, here he also discusses domain name theft.
In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Henry Kaminski, Jr. about rebranding your business.
On this episode of the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer spoke with Jabez Lebret about digital PR, writing as a journalist, and getting media coverage for your company or your brand. They also discussed submitting articles and content ideas to media and publications.
On this episode, Bill Hartzer talks about the Google Local Guides program. He talks about getting points, getting perks, and working with Google Local Guides if you are a business. Mr. Hartzer also talks about his experience in being a Google Street View Certified Photographer.
In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Andrew Muller of Andrew Muller Creative. They talk about testing Google Ad copy by using Facebook ads. Andrew explains why this innovative way of testing ad copy and creative, as well as landing page works well and is cost effective.
In this episode of the Digital Marketing Podcast with Bill Hartzer, Bill Hartzer spoke with Mike Rhodes from WebSavvy.com.au about Google Ads.
On this episode, Bill Hartzer talks about link data, tiered links like tier 2, tier 3, and tier 4 links. He also shows how you can see tiered links to a website, how to see link networks and private blog networks (PBNs), and deal with them. He shows the Majestic Link Graph tool, an tool that's instrumental in helping you analyze tiered links and a link profile.
In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about Email Deliverability. If you send or receive email from your domain name, it's important to make sure you have DMARC, DKIM, and SPF records set up in your DNS. This will help make sure that your emails are delivered when sent, and no one can spoof your domain name.
In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about internal links on websites. There are several tools that allow you to identify internal links on your website. He talks about managing internal links and identify possible internal link issues that need to be addressed.
On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Beck Power from Power Creative Media. They talk about building authority on social media, and which social media you should post on--and how often. Then, Beck talks about how to repurpose content that you've created, and why it's so important to repurpose that content.
On this episode of the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer speaks with Naira Perez from Springhill Digital about paid media. We talk about audiences, defining your audience and potential customers. Also discussed are budgets for social media ads when just starting out, and the difference between social paid media, search engine paid media, and native advertising.
In this episode, Bill Hartzer talks about SEO, domain name, ppc, content, copyright, and online reputation management legal issues. UDRP domain disputes, as well as common internet-related legal issues are also discussed.
On the Digital Marketing with Bill Hartzer podcast, Bill Hartzer spoke with Khalid Saleh from Invesp about conversion rate optimization. They discussed searcher intent, writing headlines and copy that appeals to visitors, and whether testing colors on your website matters or not.
On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Tommy Butler from Glasgow.com. They discuss domain names, how the domain name market has changed, and buying and selling domain names.
In this episode, Bill Hartzer speaks with Stephan Spencer from StephanSpencer.com about getting media coverage for your business. They talk about various tips and strategies for getting on local and national tv, as well as pitching the media.
On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Duane Forrester of Yext about search intent and internal site search.
On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Peter Leshaw, a Digital Marketing Strategist. They spoke about in-house digital marketing and the importance of establishing KPIs at the beginning of any digital marketing campaign. They then talk about creating dashboards for certain stakeholders, and the need for customizing dashboards for reporting and tracking purposes.
In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Mark Traphagen from SEO Clarity. They discuss Schema Markup for Websites, as well as Schema Markup and On Page SEO tools. Tools mentioned include SEO Clarity's Schema.Dev Chrome Plugin, SEO Clarity Essentials, and SEO Clarity's Spark Chrome Plugin.
Tools mentioned in this episode:
Free Schema Builder tool: https://schema.dev
Free Spark Content Optimizer plugin: https://www.seoclarity.net/spark-content-optimizer/
Get 20% off for life on seoClarity Essentials, the three most-needed aspects of our SEO platform at an affordable cost. Go to https://www.seoclarity.net/seo-platform-essentials/ to learn more, and use code BH2020 at checkout for the discount. Offer valid until July 31, 2020.
In this episode of the Digital Marketing with Bill Hartzer podcast, Scott Fish from 32 Digital talks with Bill Hartzer about building trust and authority, using remarketing to your advantage, and building a whole entire culture around SEO search engine optimization.
On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Grant Simmons from Homes.com about SEO for large websites, the importance of partnerships for traffic, and search engine indexing. Mr. Simmons also talks about creating new websites and how to get pages from new websites to rank well in the search engine results pages.
On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer spoke with Saroosh Khan. SEO Strategy, content sentiment, and content relevancy or search engine rankings is discussed. A few tools are mentioned, as well, such as Sparktoro.
On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Tony Wright from WrightIMC. The new Core Web Vitals reports from Google are discussed, as well as content pruning for SEO. We also talk about what can be done if there is a page in the search results that you would like removed.
On this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Joe Hall from Hall Analysis about page load speed, fixing render blocking issues with .CSS and JavaScript, and fast load loading WordPress websites.
In this episode, Bill Hartzer spoke with Michelle Lowery about creating content, writing, hiring writers, and editing. Creating the right content, and not worrying about the actual length of the content, is also discussed. If you're out of work and looking for a job right now, Bill and Michelle talked about how you can get a writing job or hired on a per-project basis.
In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Michael Stebbins from OMCP, the Online Marketing Certified Professional organization. The skills required to practice digital marketing and what hiring managers need from digital marketers are discussed. SEO measurement methods are also mentioned.
In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Kristine Schachinger from Sites Without Walls. We talk about E-A-T, Expertise, Authority and Trust, Authors, Building Trust, and the Knowledge Graph and Entities.
Google will soon require that advertisers verify their identity before advertising on their ad network. In a blog post, Google explains that they’re committed to transparency, and “users transparency, choice and control when it comes to the ads they see on our platforms.” Just like Facebook requires, Google has been requiring verification when it comes to political ads. But they are going to soon require that advertisers, not just political advertisers, verify their identity.
In this podcast, Bill Hartzer speaks with Amanda Milligan, Director of Marketing at Fractl, about growing your brand through content and digital public relations. We talked about the types of content to produce, how to get content ideas, and how to pitch journalists and reporters so that they talk about you, your brand, and that content you've produced. Both small businesses and medium to large brands can benefit from these strategies.
In this episode of the Digital Marketing Podcast with Bill Hartzer, Bill Hartzer talks about Domain Names, DNP Score, DMARC, DNSSEC, and Google Postmaster Tools. He goes through the parts of a WHOIS record, explains what various data and information means, and why it is important. Then, DNP Score, DMARC, DKIM, and DNSSEC are discussed. He also talks about why it's important to set up your domain name and verify it in Google Postmaster Tools.
On the Digital Marketing with Bill Hartzer podcast, Bill Hartzer spoke with Kirk Williams from Zato Marketing. We discussed PPC ads and Pay Per Click Advertising, as well as Google Shopping Ads at an uncertain time due to Coronavirus and COVID-19. There are things that e-commerce merchants, as well as other online advertisers, should be doing. We discuss the opportunities that are available right now, especially when Amazon has stopped their ad spend in a lot of areas.
In the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with David Ogletree from WME Training (Web Marketing Experts Training) about Pay Per Click, Google Ads, and Google Ads training. In today's environment with COVID-19 and Coronavirus, there are changes you need to make to your Google Ads accounts. We discuss the changes that you need to make now, such as location targeting, that may have a big impact in your advertising.
In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Kevin Rowe from PureLinq about links and link building. Influencer outreach, outreach to publishers and establishing relationships is discussed, as well as Nofollow tags, and the use of Sponsored links and rep-sponsored link tags. Manual link penalties, exact match anchor text, and link profiles are discussed, as well.
In this episode, Bill Hartzer discusses hiring an SEO specialist or SEO Consultant for your business. Hiring the right SEO expert is critical and can help or ruin your business online if you don't hire the right SEO consultant. Here is how to hire an SEO consultant for your business.
In this podcast, Bill Hartzer speaks with Jeff Gabriel, a Domain Name Broker from Saw.com about buying and selling Domain Names.
In this podcast, Bill Hartzer talks with Dixon Jones from Inlinks.net about entities, the Knowledge Graph, and internal linking on websites. They talk about how to get into the Knowledge Graph and be considered an entity, either for a company or an individual. Wikipedia and Wiki Data are also mentioned, and why it's important to understand the content on a website from an entity and knowledge graph perspective.
In this podcast, Bill Hartzer talks about the Knowledge Graph, entities, claiming your entry, and Google Cameos. Learn how to get into the Knowledge Graph, claim an entry, and the benefits of using Google Cameos to upload videos directly into the Google search engine results.
In this podcast, Bill Hartzer speaks with Franco Valentino from NarrativeSEO.com about technical SEO. They discuss the difference between technical SEO and SEO. Log files, Schema, Indexing and Crawling, and Page Load speed are also discussed.
Bill Hartzer explores how domain names fit into search engine optimization (SEO). He discusses the results from recent testing and research regarding keyword-rich domain names and keyword-rich new gTLD domains. You'll learn why certain domain names and website content perform well in the search engine results, while others seem to have difficulty getting visibility. Learn how search engine crawling and indexing work, and how you can jump-start the search engine ranking process using the latest SEO techniques.
In this podcast, Bill Hartzer talks with Tanu Javeri, Senior Global SEO Strategist from IBM about internal linking on large websites, video content, and dealing with multiple languages on a website. Internal linking is an extremely important part of the customer journey, and Bill and Tanu discuss internal linking as it relates to the customer journey. Video plans an important role, as well, and they discuss video content on large websites. With global brands and websites in multiple countries, is it better to have one large website? Or one website per country? Find out why it may be better to have multiple websites or even have one large website that uses hreflang tags.
In this podcast, Bill Hartzer talks about SEO testing that was done regarding SEO indexing, ranking of websites using various TLDs. Bill Hartzer reveals the results of the testing, which shows potential bias in search engine indexing and ranking.
As a digital marketer, for 2020 what should you be focusing on for SEO? Bill Hartzer talks about on-page SEO, on-site SEO, and off-site SEO, and what parts of each of these you should be focusing on in 2020.
On the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks with Alan Bleiweiss about SEO Audits. We discuss typical SEO issues such as page load speed, Time to First Byte (TTFB), user experience, mega menus, and link equity.
Bill Hartzer from Hartzer Consulting speaks with Michelle Stinson Ross from Apogee Results about Social Media and Influencer Marketing.
On the Bill Hartzer podcast, Bill Hartzer from Hartzer Consulting speaks with Al Sefati about Enterprise SEO.
In this podcast by Bill Hartzer, Bill talks about Google My Business short names, location IDs, and keyword insights. There is an issue that allows someone to change the location ID in a GMB short name URL that then causes Google My Business to wrongly report that keyword as being associated with a particular Google My Business listing. We don't know the implications of changing the keywords and location ID, but they are being reported as keyword queries. But, if Google My Business is reporting these wrong keywords, then it's quite possible that their GMB algorithm is using that data, as well.
Bill Hartzer of Hartzer Consulting speaks with Igor Mateski of Web Max Formance about lead generation, SEO, and content. We talk about creating content that uses the Kubler-Ross Trauma Recovery Process (Denial, Anger, Bargaining, Depression, Acceptance, aka DABDA); and a PASTA (problem, agitation, story/solution, transformation, action) text structure.
Bill Hartzer talks about what internal links are, how you get and create them, and internal links strategy. Internal links for SEO and search engine optimization efforts are an important part of the overall SEO process.
On the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer of Hartzer Consulting speaks with Casey Markee from MediaWyse about WordPress SEO Optimization.
On the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Jon Kagan from Marc USA about YouTube Advertising.
Bill Hartzer speaks with Lily Ray from Path Interactive about Google E-A-T and how it affects websites' search engine rankings. We talk about what Google E-A-T is, how sites can be affected, and how to recover from Google E-A-T. We also talk about what websites should be doing to create content that's compliant, and what Google may be looking for. Expertise, Authority and Trust is important to Google rankings. Here's what you need to know about E-A-T.
On the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer of Hartzer Consulting speaks with Blake Denman about Local SEO.
Bill Hartzer speaks with Alex Melen from SmartSites. We discuss the state of the industry, PPC, and how the industry has changed over the years.
On the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer of Hartzer Consulting speaks with John McAlpin of Cardinal Digital Marketing about Search Engine Optimization SEO audits.