The China Ecommerce Podcast: Recent Episodes
PDD Podcasts
The China Ecommerce Podcast is brought to you by Pinduoduo, the fastest-growing interactive ecommerce platform in China serving more than 600 million users. In each episode, we bring you insights from the most innovative and competitive ecommerce landscape in the world. From social commerce to livestreaming, know your KOLs from your KOCs and join us in spotting and decoding the latest trends to emerge from the world’s largest online marketplaces.
Winston Ma is an investor, attorney, author, and adjunct professor in the global digital economy. Most recently for 10 years, he was Managing Director for China Investment Corporation (CIC), China’s sovereign wealth fund. He was selected a 2013 Young Global Leader at the World Economic Forum. Winston split the past 20 years in China and the US and has experienced the tremendous development in the digital economy space in China. In this episode, Winston shared his observations on how digitization has changed rural areas and how agriculture technology can further alleviate the crowded cities in China.
3:30 Why is it so important to bring digitization to agriculture, especially in China? 6:54 What are the most significant changes or progress you have observed? 10:55 What role do Chinese ecommerce platforms play in promoting global food security? 13:55 How do you see e-commerce playing a role in this shift in consumer behavior during COVID-19 and what impact will it have in reshaping the supply chains behind the food and agriculture system? 17:15 What are the biggest challenges for agriculture industry to eventually change?
The China E-commerce Podcast is produced and presented by Pinduoduo, the world's largest interactive mobile commerce platform. For the latest news about Pinduoduo and the e-commerce industry, go to https://stories.pinduoduo-global.com.
In this episode, Nicole Jao, technology journalist from Techinasia took a deep dive on different types of social commerce models, the history of its development in China, and whether the same model can take off in South East Asia, the new ventures adopting similar models, what are the barriers and opportunities.
1:46 Nicole's first experience of using social commerce app
3:35 A brief history of social commerce and its development
6:03 Different types of social commerce models
9:24 Success factors to social commerce
12:45 Barriers to achieving social commerce in South East Asia
16:00 Rising social commerce start-ups in South East Asia
In this episode, Ashley Galina, China marketing expert, Founder of Alarice & ChoZan shared her stories and insights on the trends Chinese consumers are excited about, the biggest changes brought by COVID-19, the under-addressed growth areas people are not aware of, and what business and brands should be prepared for the last quarter of 2020.
1:44 Introduction of Ashley Galina
3:40 Misconceptions and biggest changes happened in China consumers in the past decade
7:41 Major changes brought to consumers by Covid-19
13:50 Underaddressed growth sectors and areas
19:55 How should business get ready for Q4
1:56 Intro of Ian Tan and Lenovo Legion
3:29 Things you might not know about today's gaming industry
7:00 Why interaction and user engagement matter to the gaming industry?
11:15 Challenges in engaging users during the pandemic and what did Lenovo do to engage the consumers?
16:31 What changes have Covid-19 brought to online and offline shopping in the gaming laptop industry?
The China E-commerce Podcast is brought to you by Pinduoduo, the world’s leading interactive social commerce platform. Follow us on Twitter at @pinduoduoinc and sign up for our newsletters to get regular updates about the most competitive and vibrant online marketplace in the world.
In this episode, we discussed the development of livestreaming, its adoption by online sellers, the differentiated impact it brings to experience products vs. the regular search products, and whether it is the future of e-commerce.
2:10 How has livestreaming started?
3: 44 What are the elements of livestreaming that has made it so unique and popular?
8:40 What impact does livestreaming have for online sellers?
10:13 Understanding the behavioral and psychological drivers behind the rising popularity of livestreaming.
14:09 Experience goods vs. Search goods: What are the differences? How does livestreaming improve efficiency?
17:22 What are the challenges to becoming a successful livestreamer?
20:57 Different stage of integration of livestreaming in different markets?
23:08 Future of livestreaming
The China E-commerce Podcast is brought to you by Pinduoduo, the world’s leading interactive social commerce platform. Follow us on Twitter at @pinduoduoinc and sign up for our newsletter to get regular updates about the most competitive and vibrant online marketplace in the world.
Intellectual property protection white paper, Tianjin Seagull Watch, Chinkiang Vinegar and how e-commerce pulled a village out of poverty.
This week, a livestreaming session by Olympic champion Zhang Mengxue attracts more than 1 million views. She introduced specialties of her hometown in Shandong, including donkey-hide gelatin, once a luxury health food for the very rich. Pinduoduo was also at the factory and farm of Junlebao, a dairy brand in China.
The China E-commerce Podcast is brought to you by Pinduoduo, the world’s leading interactive social commerce platform. Follow us on Twitter at @pinduoduoinc or sign up for our newsletter to get regular updates about the most competitive and vibrant online marketplace in the world.
In this episode, we discussed the development of telemedicine during COVID-19, the impact on patients and medical professionals, the opportunities and challenges, the integration with e-commerce in the distribution process, and the outlook for remote health care.
0:55 What is Telemedicine and how big is the market?
1:52 Who is Dr. Ian Chuang and what does he do?
4:42 The real purpose and impact of telemedicine. What are the telemedicine innovations happening around the globe?
9:17 What can and can’t telemedicine do?
15:57 What are the changes and challenges for medical practitioners?
21:29 What telemedicine practitioners can learn from technology innovation in China? What are the telemedicine services being distributed? Opportunities for e-commerce platforms.
25:18 What needs to be addressed on both the patients' and practitioners’ ends to move telemedicine forward?
The China E-commerce Podcast is brought to you by Pinduoduo, the world’s leading interactive social commerce platform. Follow us on Twitter at @pinduoduoinc or sign up for our newsletter to get regular updates about the most competitive and vibrant online marketplace in the world.
Renata Thiebaut was a senior researcher at Harvard University and now works as an e-commerce and digital strategist. Originally from Brazil, she has lived in China for the past 15 years and has worked with hundreds of brands and companies on their ecommerce strategy.
In this episode, host Ada Yang discusses the issue of sustainability with Dr. Thiebaut. The topics they covered include how different markets are achieving more sustainable and eco-friendly growth in e-commerce, the new trends in fashion and among millennials, and how technology empowers stakeholders in the ecosystem to achieve more sustainable growth.
00:40 Brief introduction of Dr. Thiebaut
01:48 Countries at various stages in achieving sustainability
04:00 The role of marketplaces
05:48 Example: the fashion industry
09:00 The role of technology in creating sustainable development in farming and rural areas
The China E-commerce Podcast is brought to you by Pinduoduo, the world’s leading interactive social commerce platform. Follow us on Twitter at @pinduoduoinc or sign up for our newsletter to get regular updates about the most competitive and vibrant online marketplace in the world.
Pinduoduo's team purchase model is often compared to group buying sites because both allow groups of people to join together to buy goods and services at a discount. But the two are actually very different, as is explained in this podcast episode.
Learn about how:
1. PDD's team purchase model benefits from economies of scale but traditional group-buying does not
2. The act of social interaction on PDD helps personalize your individual recommendations feed
3. PDD's team purchase model rewards high-quality merchants while traditional group-buying sites actually disincentivizes merchants
This is a roundup of recent developments at Pinduoduo, the world's largest interactive e-commerce platform.
You will hear in this podcast episode:
- PDD's push into offering value-for-money apartments
- An update on the finals of the Smart Agriculture Competition organized by PDD to find the best strawberry grower
- How consumers rated PDD as being more adventurous, more fun than online peers including Amazon and Alibaba
It may take years before social commerce and interactivity becomes a norm in the U.S. Michael Zakkour, digital strategy expert, highlights the differences in digital commerce between two sides of the ocean.
- 1:45 - Super consumers in China
- 4:45 - US consumers and ecommerce
- 7:00 - Underserved digital consumers in US
- 12:04 - Pinduoduo started the foundation of social commerce
- 17:24 - Younger US consumers want socialization and experience
- 19.05 - Impact of COVID
In this episode, Pinduoduo interviews Elena Gatti, managing director at Azoya, a cross-border e-commerce consultancy that helps foreign businesses sell to Chinese consumers via the various e-commerce platforms.
Gatti shares her insights on:
- The common pitfalls that foreign businesses face when entering China's ecommerce market
- What lessons they can learn from Chinese e-commerce platforms
- Livestreaming and other interactive features pioneered in China, will they take off in other markets?
Blame it on Covid and livestreaming, says Kapil Tuli, professor of digital marketing at Singapore Management University.
Visit us at www.pinduoduo.com and follow us on Twitter at @pinduoduoinc for the latest updates. Or sign up for our newsletter at http://tinyurl.com/yx5ugt58
China has a dental problem, with most of its people suffering problems with their teeth once they hit middle age. Pinduoduo, China's largest social commerce platform, has taken to promoting dental care packages to its more than 600 million users as of its broader efforts to ensure accessibility to affordable preventive care.
The e-commerce company also promoted HPV vaccination packages to fight cervical cancer and coronavirus tests to aid in the reopening of the economy.
Visit us at www.pinduoduo.com and follow us on Twitter at @pinduoduoinc for the latest updates. Or sign up for our newsletter at http://tinyurl.com/yx5ugt58.
China is seeing a renaissance of sorts in ancient traditional costumes, chiefly among young people looking for a means of self-expression and selfie post. Each year, tens of thousands of "hanfu" - literally clothing of the Han people - descend on a canal town in Zhejiang province in eastern China to parade and socialize with each other in their retro threads. E-commerce platform Pinduoduo has made it possible for these enthusiasts to get their look, tying up with a county famous for producing the costumes for a line inspired by the wall paintings at the Mogao Caves in Dunhuang, a Unesco World Heritage Site.
Visit us at www.pinduoduo.com and follow us on Twitter at @pinduoduoinc for the latest updates. Or sign up for our newsletter at http://tinyurl.com/yx5ugt58.
Interview with INSEAD digital expert and professor Chengyi Lin about technological adaption, competition and investment among different regions.
Interview date: May 20, 2020
Interview with Matthew Gamser, CEO of SME Finance Forum, about what lies ahead for Small & Medium Enterprises during and after the COVID-19 pandemic.
Interview date: May 13, 2020
Livestreaming, online sales helps China’s farmers build trust with consumers. Interview with researchers who surveyed farmers in 13 Chinese provinces.
Interview with IMD's digital expert Michael Wade on challenges ahead and what companies need to do to be ahead of the game.
Interview date: April 30, 2020
An interview with Jialu Shan, who studies China’s consumer trends, including live commerce, digital payments, competitive environment, challenges and adaptability in the world’s largest digital economy.
Livestreaming is a trend that's caught on fast as the coronavirus outbreak forces people to stay and conduct business from home. Retailers and consumers are also embracing livestreaming as shopping moves online.