In this short episode, we talk about how Gymownr got started and the steps we go through to help other gym owners grow their business.
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In this episode, I'm joined by Chris Burgess – the owner of Lift The Bar (education & mentorship for personal trainers) and Curious Fitness (group training gym, Bath). We talk about why you don't need fancy equipment, how he operates two successful businesses without micromanaging, why chasing more money isn't always the answer, how to differentiate your facility from the big commercial gyms, why you should set clear KPIs for your team, and a simple way to improve member retention.
In this episode, I'm joined by John Cunningham who was the first team member at my gym Steel Habitat (and now owns Built Strong Online Coaching). We talk about how Steel Habitat got started, the mistakes we made early on, why business is like bowling, the challenges of building a team, narrowing your target audience, and why you need an attractive front-end offer.
In this episode, we talk to Russ Meadows (RM Fitness, Manchester) about his lessons from 13 years of gym ownership, the benefits of a visionary-integrator partnership, deciding what's next when your gym can operate without you, building a second personal-branded business, and managing your time effectively.
In this episode, we're joined by Shaun Jones (owner of Raise the Bar Liverpool) who explains why he switched away from group training to a PT rental model.
When you combine clear systems with an awesome team and some powerful software, the result is a gym business that isn't solely reliant on how much effort or working hours you put in.
In this episode, we're joined by Mark Harrison (owner of Benchmark Gym and Inspired Coaching) who shares the biggest lessons he's learnt whilst building his business from one-on-one PT to a thriving group training gym in Greater Manchester. We also talk about how Mark uses organic social media content to build relationships and attract new clients.
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Most gym owners default mode is to work harder – but that's not always the right solution.
One of the biggest lessons I've learnt as a business owner is what got you "here" won't get you "there" – meaning your current skills, knowledge and tools will only take you so far. Then, there comes a point where an upgrade is needed if you want to go to the next level.
You might THINK things are going pretty well but the numbers will TELL you if they actually are or not.
Your gym plateaus when the amount of new members matches the number of monthly cancellations, so the net result is zero growth. Here's how to fix that.
It's easy to fall into the trap of non-stop busy work – but as gym owners sometimes the most valuable thing you can do is take time to think.