Productize Podcast: Recent Episodes
Brian Casel
Productize Podcast is the place for productized services entrepreneurs to hear interviews and case studies from others who are growing and scaling client services with the productized service (a.k.a. productized consulting) business model.
Whether you're freelancing or you've grown a digital agency this podcast pulls out the juicy details on how folks have successfully transitioned from trading dollars for hours to truly scalable businesses.
Hosted by Brian Casel, a multi-time founder and leader of the Productize & Scale community. Since 2013, this has been THE place to learn about productized services and connect with thousands of others in client services who are doing the same.
Join us!
Exciting news! The Productize brand has been acquired by long-time Productize community-member, Sam Shepler 🎉 In this episode, you’ll hear Brian and Sam talk openly...
In this solo episode, I share the audio of my new workshop called What “Productizing” (really) means in 2021. In this talk, I share 3 new...
This is my conversation with Philip Morgan who helps independent consultants thrive. Philip has become known as an expert when it comes to positioning your services as...
Today I’m talking to Sean McCabe, the founder of Daily Content Machine, a productized service which cuts your long-form video content into 7 “clippable moments” (as...
Hey listeners — Just a quick episode to announce today that I’m taking a break from new episodes of the Productize Podcast for a little...
In this interview I talk to Dan Andrews of of well, a lot of things! He is the co-founder of Dynamite Jobs, the co-host of...
In this interview I talk to Jordan Johnson of RipplePop. RipplePop is a Productize service model that may sound familiar, but it has a twist....
In this interview I talk to Mike Rubini of Rubini Solutions. Mike Rubini is a Jazz Musician turned entrepreneur. He currently runs over 5 SaaS...
In this interview I talk to Foti Panagiotakopoulos of Growth Mentor. Growth Mentor is a marketplace model with a community foundation for helping you level...
In this interview I talk to Mike Gammarino of Bluprint Partners. Mike founded Bluprint Partners in 2017 to help emerging eCommerce brands build operations that...
In this interview I talk to Tyler Gillespie of Applause Lab and Proofreading Pros. Applause Lab is a video testimonial service focused on eCommerce businesses, and Proofreading Pros is a Software with a Service focused on…you guessed it proofreading and editing.
Tyler has also run and exited from a productized service in the content space, and does consulting for other business owners looking to productize their services business. He walks through his journey as a founder of many productized services. What was the most interesting was how he approaches every business he runs as if he is going sell them, and discusses the steps he makes to achieve that. (5:49)
Also, Brian answered this question on YouTube, How to productize when every project is different?
Brian covers three steps to tackle this problem regardless of where your service business is now (1:22):
- Figure out who your best business/customers are and target them.
- Identify the highest value problem for that customer.
- Standardize it.
Enjoy!
Key Takeaways [20:00] – There are very few people out there willing to put in the work to focus on and win sales. That skill mixed with the ability to find good people to outsource to can get a service off the ground in no time.
[38:00] – Building a service to sell involves a lot of planning before you think you are ready. You job is to de-risk the business and revenue you are generating for someone coming in to run it.
Today’s episode is brought to you by Productize.
If, you’re sick of the client services treadmill there is a better way, Productized Services. That’s why I built Productize. It’s a private community and training program for people like you and me.
Join our private slack, our private forum and get matched into your own small mastermind group with other members. Give and get honest, constructive feedback to grow your productized service business this year. Plus, get access to my Productized Course. It gives you everything you need to start, grow, and systematically build your productized service business.
You already get lifetime access when you signup, but get an extra 10% off here.
Links * Tyler’s company, Applause Labs * Tyler’s company, Proofreading Pros * Tyler on LinkedIn * Brian’s YouTube video, How to productize when every project is different? (subscribe to know when new videos drop) * The 4-hour Work Week * Startup Chile * Productized Community * AudienceOps
