WorkCabin Creative: Recent Episodes
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Ontario, Canada's Conservation Media House for filming environmental and conservation videos and films
Telling a compelling story on video doesn’t have to be complex or overwhelming for your conservation organization. In fact, breaking it down to the essentials can help you produce a video about your environmental work that is both impactful and easy to follow. So let’s make it simple. Here are three basic steps to help you craft a powerful story that resonates with your nature audience.
Step 1: Define Your Purpose
Every great conservation story starts with a clear purpose. Before you hit record, think about the “why” behind your conservation video:
– What message do you want your audience to take away?
– Are you inspiring, educating, or entertaining?
– How do you want your audience to feel after watching?
By answering these questions, you establish the core of your story, which will guide the entire production. For example, if you’re producing a video to promote a particular conservation project or your latest field research, your purpose might be to raise awareness and grow more support, so you’d focus on telling a story that connects emotionally with the audience to move them to an action.
Step 2: Create a Simple Structure
The key to any good story is having a clear beginning, middle, and end. In video storytelling, this means:
– Beginning: Introduce the main character or subject and set up the context. Let viewers know what they’re watching and why it matters.
– Middle: Show the journey or conflict. This is where the meat of your story unfolds, giving viewers a reason to stay engaged.
– End: Wrap up with a satisfying resolution or call to action. This part should feel natural and complete the story, leaving viewers with a clear message or an action to take.
Sticking to this structure gives your video a strong foundation, allowing viewers to follow along easily and stay interested.
Step 3: Connect Emotionally with Your Audience
Emotional connection is what separates good stories from great ones. To make your story memorable, tap into universal themes like hope, determination, love, or struggle. Here’s how:
– Use relatable characters or subjects so your audience sees themselves in the story.
– Highlight genuine moments that showcase real emotions, whether that’s laughter, tears, or quiet reflection.
– Pair visuals with sounds or music that support the mood, helping to reinforce the emotional impact.
When viewers feel connected to your story, they’re more likely to remember it — and more likely to respond to your message.
Happy filming!
The post Three Simple Steps to Telling a Great Story for Video first appeared on WorkCabin Creative.
I want to share some behind-the-scenes updates: I’ve recently made a significant investment in new filming equipment in 2024 to keep elevating the quality of my work. This new cinema filming equipment has been used in a few projects this year and will go into full use in 2025. This has me very excited about shooting and producing even higher quality narrative films and videos for my conservation customers for the year ahead.
With that, and as you’ve probably noticed, the cost of living and prices have been climbing across the board, from everyday essentials to specialized gear. To keep up with these changes and to maintain the level of service and quality I’m committed to, I’ll be adjusting my filmmaking rates starting in 2025. This new equipment will allow me to deliver even more impactful films, so I’m excited about the results we’ll be able to achieve together!
OK, all the above tech talk sounds fancy, but what does it mean for you, my amazing customers or potential customers? Using higher-end cinema camera gear means an elevated quality that clients (you!) will see and feel in every frame. With enhanced resolution, richer colour depth, and greater dynamic range, I can capture finer details and truer tones, creating a more cinematic and visually immersive experience. This upgraded equipment allows for a professional polish that’s noticeable, whether I’m shooting midnight wildlife research in low light and need to use ISO 3200, or biologists on the move in a forest, or intricate close-ups of tagging migrating birds with tracking devices. In the end, it means clients will get a final product that looks stunningly cinematic, vibrant, and polished — perfect for making a powerful impact on audiences.
I can tell you this: You can’t get this look with smartphones or DSLRs.
For any inquiries or conversations before Dec. 31, 2024 about your organization’s video and film projects in 2025, I’ll honour my current 2024 rate when filming begins in the new year. After Jan. 1, 2025, new projects, inquiries, and bookings will all be subject to 2025 rates.
I want to thank everyone for the incredible support over these last 10+ years.
To see how far we’ve come on this journey together, and see where it’s heading is very very exciting for conservation storytelling.
~ Gregg
The post New gear investment, new rates for 2025 first appeared on WorkCabin Creative.
Some wild places and the work being done to save species keep pulling me back.
For the past seven months I’ve been in the field for many many hours in the Long Point Biosphere Region of southern Ontario to document and capture stories of wildlife research and habitat restoration efforts.
It’s all part of my filming work for a sequel film to the 2023 documentary A Priority Place – Hope For A Forest.
The new documentary Destiny Wild | The Return will be finished in 2025. I expect to wrap up filming work in December and begin post-production in early 2025.
Below is a short official pre-trailer teaser that premiered at a conservation research conference in November 2024 about the documentary. The film will be a dive into one of Canada’s most ecologically significant landscapes in the Long Point Biosphere Region. The region’s Long Point Walsingham Forest is designated as a Priority Place for conservation efforts by the Canadian government. The film Destiny Wild | The Return showcases the inspiring collaboration between conservationists, researchers, and Indigenous partners as they restore habitats, reintroduce rare species, and combat invasive threats.
Through breathtaking footage and compelling storytelling, audiences will witness the forest’s resurgence — from the return of wildlife species, to the quiet yet powerful work of community volunteers. This journey highlights the delicate balance needed to sustain biodiversity and the innovative efforts driving environmental restoration. Join us on this hopeful path of resilience and renewal, celebrating the extraordinary efforts to protect this unique forest for future generations. This is more than just a film — it’s a call to action and a vision of the future we can create together. The film will premiere in 2025. Look for the official trailer to be released in spring 2025.
The post Canadian Wildlife Documentary Coming in 2025: Destiny Wild | The Return first appeared on WorkCabin Creative.
The WorkCabin Creative feature-length conservation documentary A Priority Place: Hope For A Forest is now streaming on Kinema.
The 70-minute documentary was filmed and produced for the Long Point Biosphere Region. The project was fully funded by Environment and Climate Change Canada. Executive producers are Gregg McLachlan and Cynthia Brink.
STREAM NOW: Kinema
All proceeds support educational programming by the Long Point Biosphere Region.
The compelling documentary was filmed over almost eight months and premiered to a sold out theatre audience in 2022. The film delves into the intricate tapestry of life within this biosphere locale, exploring the multifaceted relationships between the people and their environment. It captures the essence of a community where work, leisure, family life, and vacations intertwine, showcasing the natural beauty, cultural richness, and vibrant spirit of the area. A Priority Place serves as a visual ode to the region, highlighting why it is considered such a special and prioritized place by those who are deeply connected to it, both personally and professionally.
Filming for a sequel to the documentary is now underway and expected to hit theatres in 2025 and streaming services soon after.
The post Stream the new feature conservation documentary A Priority Place first appeared on WorkCabin Creative.
It’s common for professional filmmakers to charge by the half-day or full-day rate, but I’ve chosen a different approach. I offer an hourly rate for my conservation filmmaking services, and this decision comes with a number of advantages — especially for my conservation clients.
It’s said that you should always make decisions based on your audience. For me, the approach I use takes into account the conservation clients that I work with. Many are small nonprofits, and many are national nonprofits. Either way, I’ve strived to strike a balance that has served both myself and my clients fairly, I believe: Hourly rates.
Here’s why I’ve structured my pricing this way and how it serves the unique needs of conservation projects.
Flexibility in Time and Budget
Many conservation projects operate with limited funding, and every dollar spent needs to be carefully allocated to make the most impact. By charging an hourly rate, I provide my clients with the flexibility to tailor the scope of the project according to their budget. You don’t have to commit to a full or half-day when all you need is a few focused hours of filming. This flexibility allows you to maximize the time and resources you can dedicate to the actual conservation work, rather than spending more than necessary on filming logistics.
Focus on Storytelling Efficiency
One of the key values I bring to my clients is the ability to create compelling stories in a short amount of time. Since I charge hourly, there’s no pressure to pad out shoot days to meet a half- or full-day minimum. We can get to the heart of your story efficiently and effectively. This approach allows us to concentrate on the most essential parts of the story, capturing impactful moments that resonate with your audience and drive your conservation message home.
Reduced Pressure for Clients and Subjects
In conservation work, a lot of the footage involves capturing the natural world, researchers, and local communities who may not be accustomed to being on camera. My hourly rate gives us the freedom to spend just the right amount of time on-site without the added pressure of a looming full-day production schedule. This helps me create a more relaxed and comfortable environment, which is crucial when working with sensitive environments and individuals who are not professional actors.
Adaptability to the Project’s Needs
Conservation projects often come with unpredictable conditions—wildlife doesn’t always cooperate, and the perfect light may only last for a short window. By charging hourly, we can adapt to the unique rhythm of each project. If we need more time in one location and less in another, the structure of an hourly rate makes it easy to shift gears without having to renegotiate the cost or worry about exceeding a pre-set block of time. This adaptability ensures we stay focused on capturing the best possible story without unnecessary financial strain.
Prioritizing Quality Over Quantity
My hourly approach also reflects a commitment to quality over quantity. It’s not about booking more hours or days; it’s about working efficiently to deliver a powerful final film that serves your goals. Conservation filmmaking is often about telling the most important and impactful parts of a story, and my pricing structure encourages us to focus on the quality of the footage and the storytelling without the need for lengthy, costly productions.
A Customizable Approach That Honors Your Mission
Ultimately, I want to ensure that my conservation clients get the most value from their investment in filmmaking. By offering an hourly rate, I provide a service that is flexible, efficient, and perfectly suited to the unique demands of conservation work. This structure allows us to collaborate closely on what matters most — capturing the essence of your mission while respecting both your time and budget.
The post Why I Charge an Hourly Filmmaking Rate and How It Benefits My Conservation Clients first appeared on WorkCabin Creative.
How much does a video or film cost?
In any conversation we have, I’ll share my experience of costs related to past projects in my 10+ years of conservation filmmaking. It’s a realistic way of helping you plan a budget, based on your wants, to see if it’s something that you can proceed with.
Understanding the factors that go into pricing not only sheds light on the budgeting process but also highlights why every conservation project is unique. Here’s a closer look at what influences the costs of conservation films:
1. Project Scope and Goals
The very first step in any conservation film project is defining its scope and objectives. Are you looking to raise awareness about a specific endangered species, or do you aim to promote broader conservation efforts in a particular ecosystem? The more ambitious the project — such as integrating multiple storylines or covering extensive geographic areas — the higher the costs will likely be. Each project is tailored to its goals, influencing the budget accordingly.
2. Length and Format
The format of the film plays a significant role in its cost. A short, impactful video may require fewer resources than a full-length documentary. Longer films typically necessitate more extensive research, additional shooting days, and increased editing time. Furthermore, different formats — such as animated videos versus live-action — can have vastly different production costs. Animation, for instance, often requires specialized skills and software, leading to higher expenses.
3. Location and Accessibility
Filming location significantly impacts the budget. Projects set in remote or difficult-to-access areas may require specialized equipment, transportation, and even safety measures. Additionally, the need for permits or permissions in protected areas can add to costs. On the flip side, shooting in more accessible locations might save money but could also limit the film’s narrative potential.
4. Talent and Crew
The people involved in a conservation film — both in front of and behind the camera — are crucial to its success. I’m a solo independent professional filmmaker and producer. That means I personally do all the work and work closely with you. On the flipside, if you work with a large filming company you can expect significantly higher costs because all tasks are done by different people and each needs to be paid based on varying rates: Hiring agency crews that consist of professional filmmakers, cinematographers, editors, and sound engineers often comes at a premium.
5. Equipment and Technology
I film and produce with high-quality cinema cameras, drones, sound recording equipment, and produce with Hollywood-level editing tools. However, f the project requires other advanced technology, like thermal imaging or underwater filming gear or underwater drones, costs will increase. Investing in quality equipment often pays off in the end, as it can enhance the visual storytelling aspect of the film.
6. Post-Production
The editing phase can be one of the most time-consuming and costly parts of filmmaking. I typically estimate post-production hours to be 2x to 3x the hours of filming. This includes not just video editing but also sound design, colour grading, on-screen text and titles, and visual effects, revisions, if necessary. A well-edited film can greatly enhance the storytelling, but achieving this quality requires skilled editors and significant time, both of which come at a price.
7. Funding Sources and Budget Management
Finally, the funding model for the project can also influence costs. How are you funding your project? Films funded by grants may have specific requirements that impact the production process, while those funded through private donations or crowdfunding might necessitate different budgeting strategies. Effective budget management is crucial to ensure that the project remains financially viable without compromising its goals.
I hope that you can see how the cost of a conservation video or film is shaped by a multitude of factors, each unique to the project’s goals and circumstances. Understanding these elements helps demystify the budgeting process and emphasizes the importance of thoughtful planning in conservation storytelling. If we really want to boil it down in simple terms: Each conservation film tells a story worth telling — at a cost that reflects its significance.
The post What Determines The Cost Of A Conservation Film or Video? first appeared on WorkCabin Creative.
If you’ve watched conservation documentaries, you know how engaging and authentic they are at showing people working in the field doing research, monitoring, restoration, etc. These films pull us in, in a deep way, that makes us feel connected to the cause.
Your conservation organization can actually leverage the ‘documentary style’ technique on a smaller scale and smaller budget yet have the same impact on audiences.
Embedding a conservation filmmaker with your field research teams, biologists, and conservation technicians offers an unmatched opportunity to authentically capture the heart — and stories — of your field work.
When a filmmaker is embedded with your team for an hour or two (or longer if you’d like), they witness the challenges, breakthroughs, and daily rhythms firsthand. This immersive narrative approach creates powerful, behind-the-scenes storytelling that resonates deeply with your audience, showing the dedication, passion, and expertise that goes into conservation work.
Showing The Real YouThese short behind-the-scenes films and videos become evergreen content for your organization. They have a long lifespan. Use them on your website, marketing, conferences, recruiting, etc. They aren’t meant to be just posted on Facebook and live and die on the timeline in a matter of days like most videos.
And when they are filmed with professional cinema cameras and produced in-studio with pro-grade video production tools, you get very high quality short doc-style mini films that make you stand out from the ocean of low quality choppy smartphone video clips that other oprganizations solely rely exist on.
Unlike staged content, an embedded filmmaker captures genuine moments, making the science and conservation efforts feel relatable and real. Viewers will connect not only to the data but to the people, places, and species you are working to protect, creating an emotional impact that drives support and engagement. With the filmmaker as part of your journey, the story becomes as dynamic as the mission itself, ensuring your message leaves a lasting impression.
A Process That’s More NaturalWhat really stands out about embedded style film content is that it’s entirely natural. They typically don’t take long to film either — it could be only one hour in the field — because the whole process is highly organic rather than staged. The filming is generally confined to one field task such as restoration planting, water sampling, specific monitoring work, etc. Questions, answers, and any commentary in the field flow freely. It’s not your typical intimidating stand there and talk approach. Instead, the conversations flow as they field work is being done. It’s as if the viewer is right there with you in the field for the experience.
It’s a storytelling filmmaking approach that’s so doable for any conservation organization, big or small.
Is your organization ready to take your viewers into the field with you?
The post Embed a Conservation Filmmaker With Your Research Teams first appeared on WorkCabin Creative.
As a solo conservation filmmaker, one of the most important roles I play isn’t just being behind the cinema camera — it’s being the person who puts others at ease. Whether I’m working on a corporate or nonprofit conservation project, an environmental documentary, making sure that people feel comfortable is critical to getting the best possible outcome on film. It’s a part of the job that is just as essential as operating the camera or crafting the story.
When people feel comfortable, they will resonate as more authentic on-camera and deliver words more naturally. That’s important because viewers can always sense a vibe.
Let’s take a closer look at why being a solo nature filmmaker is a great fit for conservation nonprofits in Canada.
The Power of a Solo Conservation FilmmakerFor many, being on camera can be intimidating. Kind of like a deer in headlights. Add a full film crew to the mix — lights, sound engineers, assistants, and multiple cameras—and the pressure only builds. That’s where being a solo environmental filmmaker has its advantages. Without the intimidation of a large crew, I’m able to create a more intimate, relaxed atmosphere. It’s just me, the camera, and the subject — allowing a sense of calm to settle in, which lets true personalities (you!) shine.
This smaller setup isn’t just practical; it’s personal. When you strip away the distractions of a big production team, you’re left with an environment that feels safe. People feel like they’re having a one-on-one conversation rather than “performing” for a whole team. This not only makes the experience more comfortable for them but also brings out the authenticity that viewers connect with.
Building Trust Through ConnectionBefore I ever hit the record button, I spend time connecting with the people I’m filming. In fact one of the best times during a shoot is when we walk a forest trail to get to the actual filming location. We’ll swap nature stories along the way. Point out neat finds along the trail. Or talk about favourite camping trips. The goal is to make sure you understand that I’m not just here to “capture footage” — I’m here to listen and tell your story in the most authentic way. Establishing this trust is key because when someone feels understood, they naturally open up.
The on-camera results reflect that ease. Instead of stiff, rehearsed lines, people speak genuinely. Their body language relaxes, and what they communicate is no longer just words but feelings and insights that resonate.
Flexibility and AdaptabilityAnother advantage of working with a solo nature filmmaker is the flexibility it affords. With just one person to manage gear and the creative process, I can adapt quickly to any environment, moving fluidly with the needs and moods of the people I’m filming. This kind of agility can be comforting for clients, especially those not used to being on camera. If something feels too staged or uncomfortable, I can easily adjust the setup, change the lighting, or suggest a more candid approach to ease the tension. It’s just be, helping you during the process. Not a filming crew of five or 10.
The Benefit for ClientsFor clients, hiring a solo narrative filmmaker specializing in conservation means less intrusion into their space and their lives. Whether I’m documenting a day in the life of a biologist or filming interviews for a habitat restoration project, clients often appreciate the low-profile nature of a one-person crew. They don’t feel like their workplace or nature property has been overtaken by equipment and strangers. This more personal approach makes the entire process smoother and more enjoyable for everyone involved.
Creating a Comfortable, Authentic ExperienceUltimately, my goal as a conservation filmmaker is to make people feel like they’re not just subjects on camera, but participants in the storytelling process. I may have you help by holding a light diffuser (Pro tip: It makes great behind-the-scenes social media content!) By creating a comfortable environment, I ensure that the story we’re telling is authentic — whether it’s an individual sharing their conservation passion, or an organization celebrating a conservation success story.
It’s about creating a space where people feel heard and seen — where they can trust me to tell their story in the most genuine way possible. And as a solo filmmaker, that’s something I can focus on fully, without the distractions of a large crew or complicated setup.
When people are at ease, the film reflects it. And in the end, that’s what creates the most powerful, impactful stories.
The post The Art of Putting People at Ease: My Approach As A Solo Filmmaker first appeared on WorkCabin Creative.
I’ll say this a thousand times to clients: Narrative storytelling is the secret sauce to connecting your conservatioin organization to audiences.
It’s not rocket science. It’s a simple fact.
Humans are hardwired to respond to stories. From childhood, we learn and relate to the world through narratives. Studies have shown that when people hear stories, areas of the brain light up that are linked to memory and empathy. This means they’re more likely to remember what they’ve heard and feel connected to it.
You will rarely, if ever, get this outcome from a simple 30 second or one-minute video dumped on Facebook where it lives and dies in a week or less.
I’ve got nothing against short videos for social media. Some serve a purpose. But so often I hear from large and small conservation organizations that they want more. More connections. More donations and funders. A higher profile. More people hearing about the important work of the organization.
That’s a lot of wants.
It also says to me that it’s time to look at the video strategy of your organization.
Maybe it’s time to think differently, and not depend soley on the throw-it-at-the-wall approach of getting a video made, posting it on social media, and hoping the algorithm goes in your favour.
Maybe it’s time to invest in true narrative documentary storytelling.
A narrative film, for example, can create empathy by showing how a product or service fits into the real, everyday lives of individuals. It can highlight struggles, solutions, and triumphs — things that resonate deeply with audiences on a personal level. This emotional connection fosters trust and loyalty, making the brand more relatable and trustworthy in the long run.
Five Reasons Why Narrative Storytelling Works1. Stories evoke emotion: As mentioned earlier, storytelling taps into emotions, helping viewers feel empathy, excitement, or hope. When audiences care about the characters in a story, they are more likely to care about the brand behind it.
2. Stories create meaning: People don’t buy products; they buy what the product represents or how it fits into their lives. A well-told narrative helps customers see how a product or service can have a meaningful role in their life, without the need for a hard sales push.
3. Stories are memorable: Research shows that people are more likely to remember stories than simple facts or slogans. By embedding your message in a compelling narrative, you increase the chances of it staying top of mind with your audience.
4. Stories build trust: Storytelling humanizes your environmental organization. Instead of being just a faceless company trying to sell something, you become a storyteller offering something valuable. When viewers trust your story, they trust your brand.
5. Stories foster long-term engagement: Push-marketing style videos may generate short-term conversions, but storytelling fosters ongoing relationships. An engaging narrative keeps audiences coming back for more, increasing the chance of brand loyalty.
Why Narrative Storytelling TriumphsIn a landscape where audiences are constantly bombarded with content, narrative storytelling stands out as the more effective approach compared to push marketing. It transforms a passive viewing experience into an emotional journey, inviting the audience to not only watch but engage and feel. By leveraging the timeless power of story, brands can create content that doesn’t just inform or sell but leaves a lasting impression — one that moves people to action naturally, without the push.
The key takeaway? People will forget your pitches, but they won’t forget a good story.
What stories will you tell about your conservation organization that will move people to feel an emotional connection they won’t soon forget?
The post The Emotional Connection: Why Narrative Stories Stick first appeared on WorkCabin Creative.
My primary goal is to create work that resonates deeply with audiences while delivering the most value for my clients. Achieving this balance isn’t always easy, but I’ve found that focusing on three core elements — filmmaking skills, storytelling, and education — allows me to produce films that not only captivate but also leave a lasting impression.
- Filmmaking Skills: Crafting the Visual ExperienceThe technical side of filmmaking — lighting, composition, editing, sound design — is the foundation of any successful project. It’s where ideas become reality, where raw footage is transformed into something greater. I am always honing my technical skills, knowing that the quality of the visual and auditory experience is crucial in grabbing the audience’s attention and keeping them engaged.
However — and this is hugely important — strong technical proficiency alone isn’t enough to make a film memorable or impactful. While polished visuals are important, they serve a greater purpose: enhancing the emotional and intellectual experience for the viewer. This is why I pair these skills with storytelling and educational value.
- Storytelling: The Emotional CoreStorytelling is where the magic happens. No matter how technically excellent a film or documentary may be, it won’t connect with the audience unless it has a compelling story. I always aim to weave narratives that not only entertain but also evoke genuine emotions. When an audience feels something — whether it’s joy, empathy, curiosity, or even discomfort — they are more likely to connect with the message at the heart of the film.
By making storytelling a priority, I ensure that the work speaks to the human condition. Whether it’s a documentary, or a short film, I want the audience to feel like they’ve experienced a journey by the time the credits roll. And it’s through these emotional connections that a film can deliver an educational impact and make people want to do an action for conservation.
- Education: Giving the Audience Something to Take AwayI believe that every film should leave its audience with something more than just fleeting entertainment, pretty landscapes, or epic drone shots. Education, whether explicit or subtle, adds a layer of depth that can transform a good film into a great one. For me, education doesn’t necessarily mean a didactic message. Sometimes, it’s about shedding light on an overlooked issue, inspiring curiosity, or challenging preconceived notions.
I aim to create films that do more than just passively engage viewers. I want them to think, to reflect, and perhaps even to act differently after watching. This educational aspect enhances the value of the film, both for the audience and the client. A film that teaches something, even in a subtle way, has a longer shelf life because it stays with people. It encourages discussion, and it leads to greater impact.
- Impact for Clients: The Ultimate Return on InvestmentWhen I balance filmmaking skills, storytelling, and education, I ensure that my clients get the most impactful film for their investment. A technically excellent film with an engaging story and educational value does more than just meet a brief—it exceeds expectations by creating a lasting impact.
Clients often come to me wanting to engage a specific audience or deliver a particular message. By focusing on storytelling and education, alongside the technical aspects, I can offer films and videos that not only communicate their message but do so in a way that resonates deeply and authentically. This approach increases the likelihood that the film will drive action, foster connection, and ultimately achieve the client’s objectives in a meaningful way.
That’s why I’m always striving for that perfect balance — because it’s what makes filmmaking meaningful, both for those who watch and those who invest in it.
The post Why Balance Makes Conservation Films Resonate More first appeared on WorkCabin Creative.
Battling sea lamprey in the Great Lakes is a big job. With 30 large sea lamprey trap structures around the Great Lakes, that’s a lot of maintenance and physical work year-round for technicians from Fisheries and Oceans Canada.
Filming work in September saw me at one of those structures located on a creek that flows into Lake Erie. Maintenance technicians were at the large metal trap and creek structure doing annual fall maintenance inspection work. Their work will ensure that the critical infrustructure is ready to begin the cycle again of preventing sea lamprey from swimming from the creek into Lake Erie.
These creek and river filming assignments are especially enjoyable because it gives me the opportunity to put on my hipwaders and take audiences virtually into the water with me for a different perspective.
The sea lamprey (Petromyzon marinus) is a parasitic fish native to the Atlantic Ocean that has become an invasive species in the Great Lakes. Resembling an eel, the sea lamprey attaches to other fish with its suction-cup-like mouth, using rows of sharp teeth to rasp through the fish’s flesh and feed on its blood and bodily fluids. This parasitic feeding weakens or kills its host, and a single sea lamprey can destroy up to 40 pounds of fish in its lifetime. Without natural predators in the Great Lakes, their population has surged, causing significant damage to the ecosystem.
The introduction of sea lampreys to the Great Lakes in the 19th century, likely through shipping canals, has had devastating effects on native fish populations, particularly commercially valuable species like lake trout, whitefish, and salmon. These species are critical not only for the ecological balance of the lakes but also for the region’s fishing industry. As a result, sea lampreys are considered a major threat to the biodiversity and economy of the Great Lakes. Efforts to control their population involve barriers, traps, and the use of lampricides, which selectively target lamprey larvae. However, managing their numbers remains a costly and ongoing battle.
The post Filming Sea Lamprey Work With Fisheries and Oceans Canada first appeared on WorkCabin Creative.
Big props to the technicians who work on invasive species in demanding environments. The days are long and the sun is relentless in vast, open marshlands.
This week I returned to a giant marshland where I did a filmmaking assignment several years ago paddling deep into this marshland. At that time this marsh was infested with Phragmites, a brutal invasive grass species that chokes out habitat and makes it impossible for many species to even navigate though the marsh. Paddling low in a canoe, the Phragmites was so tall and dense, I needed to use GPS to find the open route back to where I started.
When I returned to this marsh this week, the invasive species team from Giles Restoration launched two bush master all-terrain marsh vehicles to do yet another followup on removal of Phragmites from this area. The results have been extremely successful. Filming included on the bush master, and on-the-ground interviews and broll. To reach the vehicles and the team deep in the marsh, a drone was deployed to capture the team at work.
The spread of Phragmites australis poses a significant threat to wetlands and marshes across many parts of the world. This invasive species aggressively outcompetes native vegetation, creating dense monocultures that drastically alter the natural habitat. Its tall, thick stalks block sunlight from reaching other plants, reducing biodiversity and disrupting the ecosystem balance. Native species, including important wetland flora and fauna, struggle to survive in areas dominated by Phragmites, leading to a decline in plant diversity, which in turn impacts birds, amphibians, and insects that depend on these ecosystems for food and shelter.
In addition to its ecological impacts, Phragmites also alters the physical characteristics of wetlands. Its extensive root system can change water flow patterns, raising soil elevation and turning once-healthy wetlands into drier, less functional areas. This transformation reduces the wetlands’ ability to filter pollutants, manage floods, and sequester carbon, diminishing their value as crucial environmental buffers. Efforts to control Phragmites invasions are often expensive and labor-intensive, requiring long-term management to prevent regrowth and further spread. Without effective intervention, the unchecked spread of this invasive species could lead to the permanent loss of vital wetland ecosystems.
The post Filming Invasive Phragmites Removal in Marshlands first appeared on WorkCabin Creative.
I was asked recently “Did you go to film school?”
“No,” I replied. “I went to journalism school.”
There’s this underlying stereotype in some filmmaking circles that if you didn’t attend film school you’re somehow not on the same level as those who did.
I find that attitude is ridiculous. Just as many filmmakers have gone to film school, there are just as many who went and flopped. School is school. Learning and growing and experience comes long after whatever school you attended.
I like to think my years as a journalist give me an advantage that even film school grads of many filmmakers don’t always possess.
When people ask me what makes a great conservation filmmaker, my answer always circles back to storytelling. The ability to craft compelling narratives is the cornerstone of any impactful film or video. It’s a skill that’s become second nature to me, thanks to my many years as a journalist prior to becoming a full-time filmmaker.
Journalism is, at its core, about telling stories. Whether I was covering a breaking news story, sports, conducting an in-depth interview, writing a feature article, or managing a busy newsroom of reporters, I was always weaving together narratives that informed, engaged, and sometimes even provoked. These experiences have ingrained in me a certain way of thinking — a hard-wired skill to ‘see’ a story and that’s become invaluable in my work as a conservation filmmaker.
The Power of the Narrative ArcOne of the key lessons that years in journalism taught me is the power of the narrative arc. Every story, whether it’s a 500-word news piece or a feature-length documentary, has a beginning, middle, and end. Understanding how to structure these elements to create tension, maintain interest, and drive home a message is something that has become second nature to me.
It’s one thing to learn storytelling in film school or a classroom setting, but it never amounts to what you learn by practising storytelling in the field over many years as a boots-on-the-ground journalist. Storytelling is a craft that takes years of experience to master.
In real world journalism, you craft stories that hook your audience early, to lead them through the story with a clear sense of purpose, and to deliver a conclusion that resonates. This same approach is essential in conservation filmmaking. Whether I’m documenting the struggle to protect a fragile ecosystem or highlighting the work of conservation heroes, the narrative arc is what keeps viewers engaged and emotionally invested.
The Art of SimplicityYears in journalism have also taught me the art of simplicity. In the fast-paced world of news, you quickly learn that you don’t have the luxury of time or space to tell your story. You need to get to the point, stripping away unnecessary details and focusing on the heart of the matter.
This skill is crucial in conservation filmmaking. When dealing with complex environmental issues, it’s easy to get bogged down in the details. But to make an impact, you need to distill the message down to its essence. My journalistic background has honed my ability to do just that—creating films that are not only informative but also clear and accessible to a broad audience.
Crafting Compelling CharactersJournalism is about people — understanding them, giving them a voice, and telling their stories. Over the years, I’ve interviewed countless individuals, from everyday citizens to high-profile sports stars and figures, and each time, my goal was to capture their essence and convey it to my audience.
This skill has translated seamlessly into my conservation work. Whether it’s a scientist on the front lines of climate change or a local activist fighting to save their community’s natural spaces and habitats, I know how to bring their stories to life. I’ve learned how to ask the right questions, listen deeply, and find the human element that makes any story relatable and compelling.
The Importance of Research and AccuracyIn journalism, accuracy is paramount. You can’t afford to get the facts wrong, and this commitment to truth has carried over into my filmmaking. I approach every project with the same level of thoroughness, diving deep into research, cross-referencing sources, and ensuring that the narrative I’m presenting is both accurate and trustworthy.
This meticulous attention to detail not only strengthens the credibility of my films but also adds depth to the stories I tell. When viewers know they can trust the information presented, they’re more likely to be moved to action—whether it’s advocating for a cause or making changes in their own lives.
—–As a journalist-turned-filmmaker, I’ve found that all of these skills are not just transferable — they’re essential. In an age where attention spans are short and the competition for viewers’ attention is fierce, it’s the power of the story that makes all the difference. And for me, that power is something that has been built over years of practice, passion, and dedication to the craft.
The post No Film School: How Years as a Journalist Helped Me Become A Filmmaking Storyteller first appeared on WorkCabin Creative.
Does your conservation organization have an organized library of video footage showing the work that you do? I’m always suprised at how few organizations do. Building a comprehensive video clips library of professional footage can significantly enhance your ability to communicate, educate, and inspire.
Here are 7 compelling reasons why your conservation organization should invest in building a video clips library:
- Educational Resource: A video clips library serves as a valuable educational resource. You can use the footage to create informative content that explains the importance of conservation, the challenges faced, and the solutions your organization is implementing. This content can be shared with schools, community groups, and online platforms to raise awareness.
- Grant Proposals and Fundraising: When seeking funding or partnerships, having a visual representation of your work can significantly strengthen your proposals. Videos provide a tangible and emotive way for potential donors to understand the impact of their support, making your organization more compelling in grant applications and fundraising campaigns.
- Media Coverage: Journalists and media outlets often look for visually appealing content. By having a library of professional video clips, you increase the likelihood of attracting media coverage for your conservation initiatives. This exposure can amplify your organization’s reach and influence.
- Website Enhancement: Integrate videos into your organization’s website to create a dynamic and engaging online presence. A well-curated video clips library can help showcase your achievements, highlight ongoing projects, and provide visitors with an immersive experience, keeping them informed and invested in your cause.
- Volunteer and Staff Training: Use video clips as a training tool for both volunteers and staff. From demonstrating field techniques to sharing success stories, visual content can enhance training programs, ensuring that everyone involved in your organization understands its mission and methods.
- International Collaboration: If your organization collaborates with national, provincial or local partners, a video clips library can bridge communication gaps. Videos help you to share updates, progress reports, and success stories in a visually impactful way.
- Documenting Progress Over Time: As your organization evolves and achieves milestones, having a video archive allows you to document progress over time. This historical perspective not only serves as a testament to your dedication but also provides a resource for reflection, learning, and showcasing the positive impact of your work.
Ask Me About Getting Started With Your Media Library The post Useful Conservation Tool: Building a Video Media Footage Library first appeared on WorkCabin Creative.
When I’m filming and producing a film or video for a conservation organization it’s rare that the purpose of the video is to help attract major funders. Usually, the pitch is for donations and to educate and inspire audiences to do actions for nature.
This leads me to an important point: Yes, sometimes a film or video is created to be aimed directly at major funders. So, yes, major funders CAN be a TARGET AUDIENCE. And it’s a savvy decision that can generate exceptional ROI when it’s part of your boardroom pitch toolbox.
Check out this funder-focused film that I produced in 2023.
Here’s why a professionally filmed and produced narrative storytelling video plays a critical role in attracting donors and funders, especially in fields like conservation:
This tips cheet is your guide to making sure your cause resonates with potential major funders. You’ll have a greater chance of connecting with major funders by including these emotional touchpoints in your environmental film or video.
1. Emotional Connection
– Personal Stories: Sharing personal stories about individuals or communities affected by your work helps to create an emotional bond with potential donors.
– Impact Visualization: Through storytelling, you can vividly illustrate the impact of donations, making the cause more relatable and urgent.
2. Clear Mission and Vision
– Coherent Narrative: A well-crafted story helps to clearly convey your mission and vision, making it easier for donors to understand and support your cause.
– Consistency: Consistent storytelling across different platforms ensures that your message is unified and compelling.
3. Trust and Credibility
– Transparency: Storytelling allows you to demonstrate transparency by sharing the journey, challenges, and successes of your work.
– Authenticity: Genuine stories build trust and credibility, as donors can see the real-world implications of their support.
4. Differentiation
– Unique Perspective: A unique narrative sets you apart from other organizations vying for the same funding, highlighting what makes your project or cause special.
– Compelling Characters: Introducing compelling characters, whether people or wildlife, can make your story more engaging and memorable.
5. Engagement and Retention
– Interactive Content: Engaging stories can be shared through various formats like videos, blogs, and social media, increasing engagement.
– Long-term Support: Donors who feel connected to your story are more likely to become long-term supporters, contributing regularly and advocating for your cause.
6. Visualization of Impact
– **Before and After: Showing the transformation that donations can make through “before and after” stories can be particularly powerful.
– Future Potential: Narratives that outline the future potential and ongoing needs of your work can inspire continued support and larger contributions.
7. Call to Action
– Motivational Stories: Stories that include a clear call to action, showing exactly how donors can help, are more likely to convert interest into action.
– Success Stories: Highlighting past successes funded by donations can motivate new donors to contribute, seeing the tangible results of their potential support.
In the context of conservation filmmaking in Canada, for example, you could create compelling narratives about specific endangered species, the people working tirelessly to protect them, and the ecosystems at risk. By weaving together these elements into a cohesive story, you can attract and retain the support of donors who are also passionate about preserving Canada’s natural heritage.
Go get that funding!
The post The Role of Narrative Conservation Storytelling For Attracting Funders first appeared on WorkCabin Creative.
If you’re reading this, it must be because you’re at least thinking about getting a professional film produced for your conservation organization or environmental nonprofit in Canada.
Price and budgets are two of the most common questions when I have conversations about professional filmmaking for conservation organizations and environmental nonprofits in Canada. So I’m going to do my best to break down what goes into pricing such work.
Creating a conservation video or film involves more than just pointing a camera at a scenic landscape or an endangered species. Behind every shot and compelling narrative lies a complex process that requires meticulous planning, creativity, and expertise. Pricing such projects is equally intricate, balancing artistic value with financial practicality.
It is important to note though that it’s a myth that smaller organizations can’t afford a professional film, video or even a documentary. I always emphasize the importance of discussing your budget and imagine possibilities together to make a film project within your budget. Once we talk over your needs, desired results, and the filming and production requirements, I can provide a contract quote.
Typically, many of the film projects that I work on have budgets of $1000 to $20,000. Anything above that range is a feature-length documentary project involving many months and multiple seasons of filming work.
Here, we’ll break down the key factors that go into pricing conservation videos and films. Just remember that my filmmaking process is highly collaborative with organizations and you may have staff who will partner on some of the tasks below to reduce project costs.
1. Pre-Production Costs Research and Planning
– Story Development: Crafting a compelling story that resonates with the audience is crucial. This involves extensive research, meetings, possibly scriptwriting, and possibly storyboarding.
– Location Scouting: Identifying and securing the right locations for filming can be time-consuming and costly, especially in remote or protected areas.
Permits and Permissions
– Filming Permits: Depending on the location, various permits may be required to film, particularly in national parks or conservation areas. These permits can be as simple and free and involve obtaining a location release.
2. Production CostsEquipment and Technology
– Cameras and Lenses: High-quality cameras and lenses are essential for capturing stunning visuals, but they come with a hefty price tag.
– Drones and Specialized Gear: Drones, underwater cameras, and other specialized equipment add to the production value but also to the cost.
Talent
– On-Screen Talent: If the film involves professional narration, hiring narration talent can be an additional expense.
Travel and Logistics
– Transport: Travel to and within filming locations can be expensive, especially if the sites are remote.
– Accommodation and Meals: If the location is far away or remote, the filmmaker will need to be housed and fed, adding to the overall cost.
3. Post-Production CostsEditing and Special Effects
– Video Editing: It usually takes 2X to 3X the filming hours to do post-production work.
– Color Grading and Visual Effects: Enhancing the visual appeal through color grading and adding any necessary visual effects.
Sound Design and Music
– Sound Editing: Ensuring clear and high-quality audio through professional sound editing takes time in post-production and is typically one of the last steps before your film is delivered.
– Original Music Score: Commissioning original music or acquiring rights for existing tracks.
4. Distribution and Marketing CostsDistribution Channels
– Film Festivals: Submission fees for film festivals can add up, but they are crucial for gaining recognition and distribution deals. These fees are your responsibilities, not the filmmaker.
– Online Platforms: Hosting the film on platforms like YouTube, Vimeo, or dedicated conservation channels may involve fees.
Marketing and Promotion
– Social Media Campaigns: Paid promotions on social media to reach a wider audience.
– Public Relations: Hiring a PR firm to manage press releases, media coverage, and public engagements.
5. Miscellaneous CostsContingency Funds
– Unexpected Expenses: Allocating a portion of the budget for unforeseen costs such as equipment failure, weather delays, or health emergencies.
Pricing a conservation video or film is a multifaceted process that requires careful consideration of numerous elements. From pre-production planning and equipment costs to post-production editing and marketing, each component plays a vital role in the overall budget. Understanding these factors helps ensure that the project is both financially viable and artistically successful, ultimately contributing to the vital cause of conservation.
By appreciating the intricacies involved in creating conservation content, I can collaborate effectively to produce impactful films that inspire and educate your audiences.
The post Pricing Conservation Videos and Films first appeared on WorkCabin Creative.
Exciting news! A Priority Place, a 70-minute conservation documentary filmed and produced by WorkCabin Creative for the Long Point Biosphere Region’s Priority Place (Long Point Walsingfham Forest) is featured in the summer issue of ONature Magazine.
ON Nature magazine is an award-winning quarterly that brings readers closer to nature by exploring Ontario’s natural species and spaces. Published by Ontario Nature, ONature Magazine is an authoritative source of engaging environmental content that inspires and informs. Contributors include award-winning journalists, photographers, and leading conservation experts.
A Priority Place is a captivating documentary filmed and produced by Gregg McLachlan of WorkCabin Creative. It was shot over seven months in 2023 and premiered to a sold-out audience at a threatre premiere in early 2024. The premiere brought together researchers, local community members, and guests to celebrate the extraordinary region they proudly call home. The film continues to be screened at nature events across Ontario.
The documentary beautifully portrays the intricate tapestry of life in this unique locale, exploring the multifaceted relationships between the people and their environment. It captures the essence of a community where work, leisure, family life, and vacations seamlessly blend. The film showcases the natural beauty, cultural richness, and vibrant spirit of the area.A Priority Place has been hailed as a visual tribute to the region, highlighting why it holds a special place in the hearts of those who are deeply connected to it, both personally and professionally.While the film is not yet publicly available on YouTube or other platforms, it will continue to be screened at conservation events across Canada.You can view the film’s trailer below:The post ONature Magazine features Priority Place Documentary first appeared on WorkCabin Creative.
I’ve just finished a filming assignment about the release of Hornless Oakworm Moths for a new documentary film project for the Long Point Biosphere. This beautiful moth is listed as a Species of Special Concern. Habitat restoration is a big part of the puzzle that will help the population of this moth see a better future on the landscapes of southern Ontario, Canada.
Once these moths are released by placing them on an oak leaf, you never know what will happen. They may rest. They may suddenly attract a male and some magic will happen. Or, if the moth is free released into the wind, a waiting aerial insectivore bird may be ready to swoop in for an easy meal. Luckily on this day, only one was gobbled by a crafty Catbird stealthly waiting in the wings to pounce.
The release site was ideal and had plenty of restoration work to give these moths an excellent chance of thriving. Rows of young planted oaks filled the property as part of the deliberate effort to create habitat. Why does that matter? Read on!
Habitat restoration helps rebuild the ecosystems that support their life cycles. These insects rely on specific plants for food and breeding, and habitat loss due to urbanization, agriculture, and climate change has led to significant declines in their populations. Restoring native vegetation and improving environmental conditions create a supportive environment for these species to thrive. By reintroducing native plants, reducing pesticide use, and rehabilitating degraded landscapes, we can enhance biodiversity and ensure the availability of resources necessary for the survival and reproduction of moths and other insects. This, in turn, supports the broader ecological networks, as these insects play vital roles in pollination, soil health, and as food sources for other wildlife.
The Hornless Oakworm Moth (Anisota virginiensis), a species native to North America, and is a member of the Saturniidae family. These moths are most commonly found in deciduous forests, where they rely on oak trees for their life cycle. The adult moths are characterized by their vibrant orange-brown coloration and lack the distinctive horn-like structures seen in some related species, giving them their name. The larvae, known as oakworms, feed on oak leaves. Despite their potentially impactful feeding habits, these moths are a native species and they play a crucial role in forest ecosystems by contributing to nutrient cycling and serving as prey for various predators. The Hornless Oakworm Moth, like many other moths, faces threats from habitat loss and environmental changes, making conservation efforts and habitat restoration essential for their continued survival in southern Ontario.
The post Filming an Insect Release in Southern Ontario first appeared on WorkCabin Creative.
I’ve been asked countless times how I became a full-time conservation filmmaker. So I thought I’d share the story of my path. Warning: It has a few twists and turns. But hey, I think most stories of achieving dreams do.
As a child, I was captivated by the natural world. It started in public school with insects, birds, salamanders, and DeKay snakes. I spent countless hours exploring local woods, fascinated by the trees and animals around me. I would take photographs too with an old Kodak film camera that my Dad gave me. When I graduated from high school my dream was clear: I wanted to become a wildlife technician, to immerse myself in nature and contribute to its conservation. There was an immediate obstacle though: The college that I applied to had so many applicants that I ended up on a wait list.
Life often takes unexpected turns. Frustrated by a wait list, I swerved to journalism school. Looking back it may have seemed odd but now it doesn’t. As a teen I literally devoured nature documentaries, National Geographic, Canadian Geographic, and loved doing my own nature storytelling every time I returned from a visit to the woods. In hindsight, it made sense that journalism would be of interest. The thrill of uncovering stories and the fast-paced environment of a newsroom pulled me in, and before I knew it, years had passed. Despite my success, a part of me always yearned for the wild, untouched places I had once dreamed of working in.
Then, one day, it hit me: I had stayed from my true passion. The stories I most enjoyed were those about environmental issues, wildlife conservation, and the beauty of the natural world. It was then that I made a bold decision in 2010: I would leave journalism and pursue my childhood dream of working in conservation.
This wasn’t just a career shift; it was a life-altering decision. I started slowly. I dwelled on ‘wasted’ years spent in journalism when I should’ve found ways to stick to chasing my original career goal of working in conservation.
In the beginning of being a solo entrepreneur I did guest speaking and keynote gigs talking about the power of stories, social media, and marketing for conservation. I dabbled in some video work, here and there too, with my Nikon photo camera doubling as a video camera. The video work was mostly one-offs for small businesses. Everything changed when I invested in professional filmmaking equipment, networked with my contacts in conservation, and began using my deep experience in storytelling to document conservation efforts and word of mouth accelerated in conservation circles that I was pursuing more focused work for conservation.
As each year passed, I worked hard, very hard, to get better at the craft of videography. Even though I never attended film school I knew I still held a big advantage over those who did. I was about more than holding a camera, focusing and pressing record. My self-taught filmmaking combined my deep skills in award-winning storytelling with my passion for nature. I knew could bring the wonders of the wild to others, inspiring them to appreciate and protect our natural world.
Today, I am a full-time conservation filmmaker with a decade of experience behind the lens. Each day, I wake up excited to document new stories, knowing that my work contributes to the greater good of conservation.
Switching careers was daunting, but it was the best decision I ever made. I am finally living my dream, making a difference in the world. If there’s one lesson I’ve learned, it’s that it’s never too late to pursue your true passion. Embrace the journey, no matter how winding the path may be. And don’t regret your past career swerves, no matter how hard that seems, if there’s something learned that helped you get to where you are today.
My tagline is A True Conservation Partner In Your Conservation Storytelling.
It has become an incredible journey.
The post Chasing Dreams: From Journalism to Conservation Filmmaking first appeared on WorkCabin Creative.
I’m starting something new on all of my conservation filmmaking assignments that’s designed to give you a behind-the-scenes glimpse of the work that I do in the field.
The projects are all client projects so I won’t give too much away in these new behind-the-scenes videos. Each video will give you just enough to see what goes on during conservation video assignments. There won’t be any narration. Instead, I’ll just let the footage and cinematic music tell its own story.
I hope you enjoy these mini journeys in the field.
Here’s the first behind-the-scenes captured:
The post Behind The Scenes Of Conservation Filmmaking Work first appeared on WorkCabin Creative.
The nocturnal world of southwestern Ontario’s wilderness is alive with creatures that thrive under the cloak of darkness. Behind the lens of a camera, amidst the tangled foliage and hushed whispers of the night, I feel most alive with my filmmaking gear.
Armed with a cutting-edge cinema camera and night-filming equipment, my filmmaking assignment on this evening involved filming research at a portable research lab set up deep in a dark forest.
As the hours slip by and the darkness deepens, the true essence of the wilderness reveals itself. Sounds fill the night air as the researchers, guided by their headlamps, make the rounds to test stidy sites. Following their journey, my cinema camera becomes a window into a world seldom seen, capturing fleeting glimpses of creatures whose existence is as elusive as the shadows that cloak them.
On this particular night, seasoned biologists are working with students from the University of Waterloo who are conducting research.
Amidst the thrill of discovery lies a deeper purpose — a commitment to understanding and protecting the delicate balance of nature. Through their tireless efforts, these Ontario’s wildlife biologists and future biologists are gathering critical data that will further shine a light on the interconnectedness of all living things.
Yet, for all their scientific rigor, there is a sense of wonder that pervades their work. Heading back from a capture site, the students show their excitement as they walk back to the portable lab with another animal to examine for its health and then tag before releasing it into the wild. The animal being studied tonight is a “Threatened” species, meaning the species lives in the wild in Ontario, and is not endangered, but is likely to become endangered if steps are not taken to address factors threatening it. The numbers of these animals captured tonight will not be abundant. It never is.
But what happens tonight, and what is learned, will help this species continue to live in these woods.
The post A Midnight Adventure with Ontario Wildlife Biologists first appeared on WorkCabin Creative.
Let’s face it: When conservation organizations are seeking videographers today there’s a wide array of generalists out there to hire, ranging from weddings, business, and real estate videographers.
Trying to find a videographer specializing in nature and conservation is often overlooked. It’s not a surprise. We’re a very small niche. Maybe some organizations don’t know we exist. Pro tip: We Do!! Sometimes hiring based on ‘shared values’ isn’t always paramount when some environmental organizations are seeking creative professionals. After all, anyone can press a record button, right? Um, not exactly.
Conservation field filmmaking occupies a distinct and often challenging corner of the videography spectrum. We have the bug bites, blood, cuts and scrapes to prove it! This type of filmmaking is not just about capturing moments or promoting a product; it’s about telling the crucial stories of our natural world, often in remote and rugged locations.
For sure, I’m obviously biased when it comes to conservation filmmaking, but it is indeed a world apart from general videography, and here are some reasons why:
The Purpose and ImpactStorytelling with a Cause:
Conservation filmmakers are driven by a mission to raise awareness about environmental issues, wildlife protection, and the delicate balance of our ecosystems. Unlike wedding videos that celebrate personal milestones or business videos that drive marketing efforts, conservation films aim to inspire change, educate the public, and influence policy. The stakes are higher because the subjects of these films are often endangered species or fragile habitats, and the ultimate goal is to drive conservation efforts and action.
Engagement with Science and Advocacy:
Conservation filmmakers often work closely with scientists, conservationists, and local communities. Their storytelling is deeply intertwined with scientific data and ecological knowledge, requiring them to translate complex information into compelling visual narratives that are accessible to a broader audience.
The Challenges of the EnvironmentRemote and Harsh Locations:
While a wedding videographer might work in controlled environments like churches or banquet halls, and real estate videographers often operate within the confines of urban or suburban areas, conservation filmmakers venture into some of the most remote and inhospitable places on Earth, or in my case, the wildest places in southern Ontario, Canada and beyond. From dense old growth forests to windswept sandspits far into a Great Lake, filmmakers must be prepared to face extreme weather, difficult terrain, and unpredictable conditions.
Unpredictable Subjects:
Capturing wildlife in natural habitat is a far cry from filming a staged event or a property walkthrough. Animals don’t adhere to scripts or schedules, and their behaviour can be unpredictable. Conservation filmmakers need immense patience, often spending hours, days, or even weeks to get a few seconds of usable footage. This requires not only perseverance but also an in-depth understanding of animal behaviour.
Specialized Skills and ExpertiseTechnical Expertise:
Conservation filmmake pack what they need, because running back to the car isn’t always an option when you are kilometres into the forest. The technical demands of conservation filmmaking are significant. Filmmakers must be adept at using specialized equipment such as long lenses for capturing distant subjects, underwater cameras for marine life, and drones for aerial shots of vast landscapes. Additionally, they need to be skilled in low-light photography, macro videography for capturing tiny creatures, and time-lapse photography to show processes that occur over long periods.
Outdoor Skills:
Conservation filmmakers often need to be proficient in outdoor skills. Filming in a canoe is no easy assignment. Navigating through dense forests, living off the grid while on assignment, enduring swarms of biting insects, and ensuring personal safety are all part of the job. This contrasts sharply with the more controlled environments of other videography niches.
Adaptability and Problem-Solving:
Field conditions can change rapidly, and conservation filmmakers must be highly adaptable. Equipment can fail in harsh conditions, and unexpected challenges can arise, requiring quick thinking and problem-solving abilities. Strong winds can suddenly impact a shoot unless you have the proper audio equipment for such scenarios. The ability to improvise and make do with limited resources is crucial.
Specialized Gear for Conservation FilmmakingRobust and Versatile Equipment:
The gear used in conservation filmmaking must be durable and versatile. Cameras and lenses need to withstand extreme temperatures, humidity, and physical shocks. Protective cases, waterproof housings, and sturdy tripods are essential. Portable power solutions, like solar chargers and portable power solutions, are often necessary for extended stays or work days in remote areas.
Advanced Recording Devices:
High-quality audio is crucial for capturing the natural sounds of the environment and animal calls. This often involves using sensitive microphones and recording devices that can pick up subtle sounds without being intrusive. In my case I use Sennheiser microphones. The name itself is legendary but the audio quality is obvious. And for windy days I use a professional audio blimp cover that is a wind-buster on blustery days.
To be fair, general videography like weddings, business videos, and real estate shoots have their own set of challenges and skills, however conservation filmmaking stands apart due to its mission-driven approach, the harsh and unpredictable environments, and the specialized skills and gear required. Environmental filmmakers play a vital role in bringing the beauty and fragility of our natural world to the forefront, inspiring us all to act towards preserving it.
The post Why Conservation Filmmaking Stands Apart from General Videography first appeared on WorkCabin Creative.
From firsthand experience, I can tell you this: Field biologists have loads of stories working for conservation. Often, though, many of these stories stay within the walls of the organization.
I know that for my filmmaking work, the videos that have the most success and drive the most actions for conservations are one that feature field biologists sharing their stories. That’s because field biologist are at the heart of where the work is done. During field season it’s often messy, muddy, buggy, hot and cold, long days, yet they endure it all for the work they do.
Field biologists are uniquely positioned to be the storytellers of the natural world, using their experiences to educate and inspire the public about conservation.
Here’s why they are pivotal in conservation storytelling:1. Firsthand Experience: Field biologists witness the wonders and challenges of nature up close. Their personal anecdotes and observations bring authenticity and immediacy to conservation messages.
2. Visual Storytelling: With a camera in hand, field biologists capture breathtaking images and videos of wildlife and landscapes. These visuals are powerful tools for raising awareness and evoking emotional responses from the audience.
3. Scientific Insights: By translating complex scientific data into relatable stories, field biologists help demystify science for the general public, making it accessible and engaging.
4. Human Connection: Stories from the field often highlight the interconnectedness of human and environmental health. These narratives can foster a sense of responsibility and urgency to protect our natural world.
5. Inspiring Action: Through storytelling, field biologists can inspire individuals and communities to take action, whether it’s supporting conservation initiatives, adopting sustainable practices, or simply appreciating the beauty of nature.
Field biologists have numerous platforms to share their stories:1. Social Media: Platforms like Instagram, X, and Facebook allow biologists to reach a global audience instantly with photos, videos, and updates from the field.
2. Documentaries and Films: Collaborating with filmmakers to create documentaries brings their work to a larger audience, combining compelling visuals with powerful narratives.
3. Public Speaking and Workshops: Engaging with schools, universities, and community groups through talks and workshops helps spread conservation messages locally and regionally.
4. Writing and Blogging: Articles, blogs, and books allow field biologists to delve deeper into their experiences and research, providing detailed insights and fostering a connection with readers.
5. Citizen Science Projects: Involving the public in data collection and conservation projects makes people active participants in scientific discovery and environmental stewardship.
Field biologists are not just scientists; they are the storytellers of our planet’s most critical narratives. Through the art of storytelling, field biologists can turn scientific observations into compelling tales that inspire a deeper understanding and appreciation of our natural world.
The post The Role of a Field Biologist in Conservation Storytelling first appeared on WorkCabin Creative.
Do we really need stories for conservation? Does storytelling really move the needle in getting people to care more about nature?
Yes! Of course stories matter.
Conservation storytelling serves as a vital conduit between nature and people, bridging the gap by fostering understanding, empathy, and action. More effective communication using storytelling plays a pivotal role in inspiring conservation efforts.
We need storytelling to help people get transported beyond mere facts and figures into the heart of nature’s beauty and significance. These stories evoke empathy, stirring a sense of responsibility and stewardship for the planet.
Moreover, conservation storytelling transcends cultural and linguistic barriers, reaching diverse audiences worldwide. Whether through books, films, photography, or social media, narratives have the capacity to engage people across ages, backgrounds, and beliefs. By highlighting the universal values inherent in conservation, such as the importance of biodiversity and the interdependence of all life forms, storytelling fosters a sense of shared responsibility for the preservation of our planet. Storytelling helps people see themselves as part of the solution.
Here’s a short cut of a storytelling video that I filmed and produced for ALUS Canada.
The post Does Storytelling For Conservation Really Make a Difference? first appeared on WorkCabin Creative.
In the field of conservation filmmaking, where every frame tells a story, the distinction between a good filmmaker and a great one often lies in their mastery of environmental narrative storytelling. While technical prowess is undeniably important, the ability to weave compelling narratives elevates a filmmaker from being merely proficient to truly exceptional.
If you have a conservation story idea, here’s three reasons why hiring a filmmaker with exceptional skills in narrative storytelling can be a game-changer for your project:
ImpactAt the heart of every great film lies a captivating story. Filmmakers who excel in narrative storytelling possess the ability to breathe life into concepts, characters, and themes, transforming them into compelling narratives that resonate with audiences. Whether it’s a short promotional video or a feature-length documentary, the power of conservation storytelling can turn ordinary content into something truly extraordinary, leaving a lasting impression on viewers.
ConnectionNarrative storytelling allows filmmakers to tap into the universal language of human emotions, eliciting empathy, joy, sadness, or inspiration in viewers. By immersing audiences in richly layered narratives, filmmakers can create a sense of intimacy and resonance that transcends the screen, fostering deeper engagement and leaving a lasting impression. A great story stays embedded in our brains for a long time!
Action + ResultsUltimately, the goal of any film or video project is to inspire action and drive results. Whether it’s encouraging viewers to make support a cause, become an advocate or volunteer, or change their behaviour, narrative storytelling is a powerful tool for motivating action for nature. Filmmakers who excel in this craft understand how to structure narratives to create tension, build suspense, and drive emotional catharsis, compelling viewers to take the desired action.
The next time you’re looking to bring your vision to life on socials, YouTube, or a larger screen, be sure to seek out a filmmaker who is not just a master of the craft but also a master storyteller for conservation. Yes, it does matter. A wedding videographer, business videographer, or real estate videographer probably doesn’t know the conservation field like a conservation filmmaker does 🙂
The post Why Your Filmmaker Should Be a Master of the Craft of Narrative Storytelling first appeared on WorkCabin Creative.
WorkCabin Creative’s newest conservation video production work is a website how-to tutorial for NatureCounts, an interactive data portal by Birds Canada. NatureCounts allows people interested in birds, whether for conservation, research or their personal enjoyment, to interact with one of the largest datasets on birds anywhere in the world.
This project began with simple website screengrabs and a narration track. From there, I took the raw content and produced a flowing visual step-by-step journey through the website, how to use it, how to access data, etc. To make the tutorial user-friendly, special features are highlighted and magnified so that users can easily see important clickable data tools.
More information via Birds Canada:
NatureCounts is bringing together observation data on birds and other biodiversity including data from:
- bird-monitoring
- bird-banding
- broad-scale citizen-based bird-surveillance programs.
NatureCounts is a portal of the Avian Knowledge Network (AKN). While the focus of NatureCounts is primarily on Canadian birds, you will also find other data from projects coordinated by Birds Canada and its partners, including data on other taxonomic groups (e.g. the Trinational Monarch Knowledge Network portal), and some ranging to other regions (mainly within North America). Some of the same data are available through other AKN nodes, but others are only available from this site. You can access a complete list of all datasets available for download from NatureCounts here, and you can use our data request page to submit a request. You can also consult a list of other AKN partners where you can access additional data.
One of the core strengths of NatureCounts is an extensive database that combines data from hundreds of different sources, all using a common standard defined by the Avian Knowledge Network, called the Bird Monitoring Data Exchange (BMDE). This format makes it easy to combine datasets and removes some of the usual barriers related to accessibility and formats, rapid discovery, access, and analysis of these vast resources.
The goals of NatureCounts and the Avian Knowledge Network are to:
- educate the public on the dynamics of bird populations
- provide interactive decision-making tools for land managers
- make available a data resource for scientific research
- advance new exploratory analysis techniques to study bird populations.
NatureCounts is a node of the Avian Knowledge Network, and aims to provide access to bird monitoring data and facilate the understanding of the patterns and dynamics of bird populations across the Western Hemisphere.
The post Website How-To Tutorial Video for New Wildlife Research Tool in Canada first appeared on WorkCabin Creative.
Here’s the short version of how I became a conservation filmmaker/videographer: My original career goal was to become a wildlife technician. Unfortunately my college application ended up on the program’s wait list. Restless, I swerved to attend journalism school and soon embarked on a first career in media which evolved from reporting to eventually management. In 2010 I left my career in journalism to pursue (again) my dream of working full-time for conservation.
While the transition from journalism to filmmaking might seem like a leap, the truth is that a background in journalism is a powerful asset for those seeking to capture the essence of conservation on video.
That background has certainly helped me accelerate my growth in conservation filmmaking. After being in the industry for 10+ years, I can certainly see the difference out there in the broader community between those being able to hold a camera and click record vs those with a journalism or storytelling background and being able to hold a camera, click record, and tell and show a compelling story.
A Lens for Storytelling
I feel like I’m hardwired for storytelling, thanks to the background in journalism. When I’m in the field filming and I’m the one interviewing a biologist for audio clips, I know the value of followup questions and phrasing questions to pull the best voice clips out of subjects. But it’s not just voice clips. Being a skilled questioner means also bringing out the character of someone and making them be portrayed as being genuine.
At its core, both journalism and conservation filmmaking share a fundamental objective: to tell compelling stories that resonate with audiences. Journalists are trained to identify the heart of a story, to sift through complex information, and to distill it into a narrative that captivates and informs. This storytelling prowess is invaluable in conservation filmmaking, where the goal is not just to showcase the beauty of nature but also to raise awareness about pressing environmental issues.
Research and Fact-Checking
Whether it’s wildlife species, or invasive species, I check and doublecheck what’s captured, the background of the scene before I click record, or where I’m filming someone.
Journalism instills a deep respect for accuracy and fact-checking. In a world inundated with misinformation, the ability to verify sources and present information truthfully is paramount. Conservation filmmakers, like journalists, must navigate a landscape rife with conflicting narratives and ensure that their films are grounded in scientific rigor. A journalist’s research skills, coupled with an understanding of ethical reporting practices, serve as a solid foundation for creating documentaries that are both compelling and credible.
Storytelling really is everything today. Having a background in journalism has been such a huge bonus doing what I do today.
Adaptability and Resourcefulness
Journalists are no strangers to the unpredictable nature of their profession. They thrive in fast-paced environments, adept at thinking on their feet and adapting to unexpected challenges. Similarly, conservation filmmakers often find themselves in remote locations, facing inclement weather, elusive wildlife, and logistical hurdles. A journalist’s ability to remain composed under pressure and find creative solutions to logistical problems is invaluable in the world of conservation filmmaking.
Building Trust and Relationships
Central to journalism is the cultivation of trust with sources and communities. Journalists understand the importance of building relationships based on integrity, respect, and empathy. In conservation filmmaking, establishing trust with local communities and conservationists is essential for gaining access to sensitive ecosystems and telling authentic stories. A journalist’s ability to connect with people from diverse backgrounds and navigate cultural nuances fosters meaningful collaborations and enhances the impact of conservation films.
The Power of Visual Storytelling
While journalism primarily relies on words to convey information, the visual medium of filmmaking adds an extra dimension to storytelling. Journalists transitioning to conservation filmmaking bring with them a keen eye for composition, framing, and visual narrative. They understand the power of imagery to evoke emotion, spark curiosity, and inspire action. By marrying their journalistic instincts with the cinematic language of film, they create immersive experiences that transport audiences to the heart of conservation challenges and triumphs.
The post The Value of Journalism in Conservation Filmmaking first appeared on WorkCabin Creative.
The term B-roll footage is another one of those phrases I often use when I’m in the field with biologists during filming projects. But what exactly is B-roll?
B-roll plays a pivotal role in conveying what a person is talking about. If we didn’t have B-roll in documentaries and nature videos we’d be just left with a talking head on camera. And that can be boring. (With apologies to every biologist, ecologist, and wildlife technician that I’ve ever worked with.)
Essentially, B-roll refers to supplementary footage intercut with the main shot in a video production. It serves various purposes, including providing context, enhancing visual appeal, transitioning between scenes, and covering edits. While the A-roll typically consists of the primary footage featuring interviews, main action, or dialogue, the B-roll acts as a supporting player, enriching the narrative of the experience.
So let’s break down why B-roll is necessary, and why every project needs time invested to capture it.
Painting a Vivid Picture
Imagine watching a conservation video devoid of B-roll. You might find yourself staring at a series of talking heads or static shots, struggling to connect emotionally with the subject matter. Here’s where B-roll steps in – it transforms mundane sequences into compelling narratives. Whether it’s a sweeping aerial shot of a pristine forest, a close-up of intricate ecosystems bustling with life, or a time-lapse showcasing the dynamic forces of nature, B-roll breathes life into conservation stories. B-roll serves to further immerse the viewer into the experience, in a way that words along can’t.
Creating Emotional Resonance
Effective conservation storytelling isn’t just about relaying facts and figures; it’s about stirring emotions and fostering empathy towards the natural world. B-roll plays a crucial role in this process by evoking visceral reactions from the audience. By showcasing the raw beauty of landscapes, the struggles of endangered species, or the delicate balance of ecosystems, B-roll invites viewers to forge a deeper connection with nature and its inhabitants.
Crafting Narrative Arcs
Think sewing or knitting or tapestry work. B-roll acts as the weaver, seamlessly stitching together disparate elements to form a cohesive storyline. Whether it’s foreshadowing impending threats, highlighting conservation successes, or portraying the resilience of nature, B-roll aids in shaping the narrative arc, guiding viewers through a journey of discovery and enlightenment.
Amplifying Engagement and Retention
In an age where attention spans are fleeting and scrolling is the norm, capturing and retaining audience engagement is paramount. B-roll is as a powerful tool in this regard, holding viewers’ attention and enhancing retention rates. Dynamic visuals, coupled with engaging storytelling, create an immersive viewing experience that resonates long after the video ends, inspiring action and advocacy for conservation causes.
The post What’s The Importance of B-roll in Conservation Storytelling? first appeared on WorkCabin Creative.
Based on comments that I often receive, the life of a conservation and nature filmmaker seems like a dream job. I won’t lie: It is a sweet full-time job and aligns 1000% with my lifelong passion.
But for all the romanticizing of the profession, there’s a lot more to the job. Over the past 10 years of doing this there have been mistakes, blood (yes, occasional cuts are part of life outside!), and lessons learned the hard way. You don’t get to where you want to be without the hardships and experiences that can take years to build the character of a conservation filmmaker.
So, yes, capturing the beauty of the natural world, shedding light on endangered species, and advocating for conservation through the lens of a camera — it’s easy to envision a life of adventure and wonder. However, beneath the surface lies a world of hard work, determination, and gritty perseverance. It’s tough to break into the field and climb the ladder to bigger and bigger project contracts.
The investment in equipment alone can be daunting. You can’t look amateurish with your gear, and yet you can’t afford an IMAX camera. So you have to find that happy medium of affording the gear to get the job done right. And that includes high-end professional post-production tools. Plus, to top all that off, you need to see a return on your investment in equipment.
Obviously, long before the cameras start rolling and the stunning visuals hit the screen, the journey of a conservation filmmaker begins with a passion for nature and a commitment to preserving it. It’s a calling driven by a deep-seated love for the environment and a desire to share its wonders with the world. This is one reason I’ve grown to love social media. It has helped accelerate showing the real nature-loving and advocate side of my life.
But make no mistake; this dream job is not for the faint of heart. Behind every breathtaking shot lies hours of grueling work, often in challenging conditions that test both the filmmaker’s physical endurance and mental resilience. Problem solving on the spot is an essential skill. Years ago I remember forgetting a MicroSD card for my drone. The error had disaster written all over it. Until I took a step back and considered a Plan B. Wait, I thought. My smartphone had a MicroSD card. Presto! I removed it, formatted it in my drone. And I was in the air and doing the work I was hired to do.
And then there are the bugs. And hot, humid days and bugs. Ticks too. Ands wading through water and getting soakers just to get the shot. Imagine trekking through dense old growth forests, battling swarms of biting insects, and trudging up steep hiking trails weighed down by heavy backpacks filled with camera gear. Every step is a test of determination, every obstacle a reminder of the dedication required to capture nature’s most elusive moments. You can’t quit. No matter how breathless you become.
The reality of conservation filmmaking is far from glamorous. It’s early mornings and late nights, braving bad weather conditions to get the perfect shot. It’s days spent waiting patiently, hoping for a rare glimpse of elusive wildlife. It’s navigating unpredictable terrain, from rugged coastlines to remote wilderness areas, all in pursuit of that one incredible moment that will captivate audiences and inspire change.
But amidst the challenges and hardships, there is also immense satisfaction in knowing that every frame captured has the potential to make a difference. Conservation filmmakers and videographers are storytellers, using their craft to raise awareness, provoke thought, and ignite passion for the natural world.
Through our lenses, we shine a spotlight on the beauty of biodiversity and the urgent need to protect it. We bring to life the struggles of endangered species fighting for survival and the delicate balance of ecosystems hanging in the balance. And with each film we produce, we hope to inspire others to become advocates for conservation.
Conservation filmmaking may be tough, but for those who are called to it, the rewards are immeasurable.
The post What’s It Really Like Being a Conservation Filmmaker? first appeared on WorkCabin Creative.
I’m guilty of this all the time: I use filmmaking terms like broll and post-production, forgetting that many of my customers might not know what these terms mean. So that’s the focus of this blog post, and specifically the term post-production.
In the realm of videography and filmmaking, post-production stands as the unsung hero, the silent architect behind the scenes, shaping raw footage into captivating visual narratives. Often overlooked in favour of the glamour of production, post-production is where the magic truly happens.
Here’s a simple breakdown of what’s involved in post-production. And I’m not kidding when I describe this phase of the filmmaking process as being labour intensive. When I’m quoting video and filmmaking projects, my general rule of thumb is that post-production is typically 1.5x to 3x the hours of filming. That means, for example, that 10 hours of filming for a five-minute mini documentary may require approx. 30 hours of post-production (10 hours x 3 = 30 hrs).
What is Post-Production?
Post-production encompasses all the activities that occur after filming wraps up. It’s the phase where raw footage is transformed into a polished masterpiece. This process involves editing, colour correction, sound design, visual effects, and more, all aimed at enhancing the visual and auditory elements of the project.
The Editing Room: Where Stories Come to Life
At the heart of post-production lies editing. Here, skilled editors meticulously piece together footage, shaping it into a coherent narrative. They trim excess, rearrange scenes, and add transitions to create seamless storytelling. Whether it’s a heart-wrenching drama or an adrenaline-pumping action sequence, the editor’s touch can elevate a film from good to great.
Colour Grading: Setting the Mood
Colour grading is akin to painting a canvas with light. It’s the process of adjusting the color and tone of footage to evoke a specific mood or atmosphere. From the warm hues of a sunset to the cool tones of a sci-fi thriller, colour grading plays a pivotal role in establishing the visual identity of a film.
Sound Design: The Sensory Force
While visuals may steal the spotlight, sound design is equally crucial in captivating an audience. From dialogue clarity to ambient noise, sound designers meticulously craft audio elements to immerse viewers in the world of the film. Every footstep, every whisper, contributes to the overall sensory experience.
The Final Touch: Quality Assurance
Before a film is ready for its debut, it undergoes rigorous quality assurance. This involves reviewing the final product for any inconsistencies or errors, ensuring that the audio and visual elements are seamlessly integrated. From technical glitches to continuity issues, the QA phase ensures that the film meets the highest standards of excellence.
I like to think of post-production as being where creativity meets craftsmanship, where imagination takes flight. So, the next time you’re swept away by the magic of the big screen, take a moment to appreciate the unsung heroes behind the scenes — the wizards of post-production. Making a great video or film is more than just pressing record on a camera.
The post Filmmaking Explainer: What Is Post-Production? first appeared on WorkCabin Creative.
I’ve finished filming and production work on two new videos for The Nature Conservancy of Canada.
In March I travelled north of Kingston, Ontario to the Frontenac Arch region to do video work in the newly expanded Hawkridge Nature Reserve, and the new Blue Lake Nature Reserve.
The Blue Lake nature reserve near Frontenac Provincial Park, is a picturesque 35-hectare site with more than 1.4 kilometres of shoreline on Gould and Blue lakes. It features intact deciduous forests, wetlands and the pristine Blue Lake, creating a rich mosaic of habitats that support at-risk species like cerulean warbler, several species of snakes and turtles, and more.
The Hawkridge Nature Reserve near Elgin, will see the additional protection of 76 hectares immediately north of the property. The Hawkridge site contains forests, marsh and Provincially Significant Wetlands teeming with waterfowl and other birds, turtles and amphibians and has an active and isolated “heronry” on site, meaning that heron pairs are breeding, nesting and rearing young within the site’s rich aquatic habitats.
“The Frontenac Arch is a critical habitat linkage of forests, wetlands and lakes,” says Rob McRae, Eastern Ontarion Program Director for The Nature Conservancy of Canada. “(NCC) is thrilled to observe World Wildlife Day by announcing the successful expansion of existing conservation lands in the Frontenac Arch through today’s announcement of the Blue Lake and Hawkridge projects. These sites will continue to support an incredible array of biodiversity and provide us with a chance to mitigate some of the threats that these species face, such as habitat fragmentation and pressure from development.”
This conservation video project was produced in both English and French.
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While the terms videography and cinematography might seem interchangeable to the untrained eye, there exists a nuanced difference between the two that is worth exploring. Both disciplines are vital in capturing moving images, yet they diverge in their approaches, techniques, and artistic expressions.
Understanding Videography:
Videography primarily involves the art of capturing video footage with electronic media, typically digital cameras. It often focuses on documenting events, creating promotional content, or producing educational videos. Videographers commonly work in various fields such as weddings, real estate, small business, corporate events, news reporting, and online content creation.
Key Characteristics of Videography:
- Emphasis on Efficiency: Videographers often prioritize efficiency in their workflow, aiming to capture moments as they unfold without elaborate setups or extensive post-production.
- Straightforward Techniques: The techniques employed in videography tend to be straightforward, focusing on capturing clear, concise footage that effectively communicates the intended message.
- Utilization of Available Light: Due to the dynamic nature of events, videographers often rely on available light sources rather than complex lighting setups, ensuring flexibility and adaptability in different shooting environments.
- Post-Production Editing: While videographers may engage in basic editing to enhance the visual quality and coherence of their footage, the emphasis is usually on preserving the authenticity of the captured moments.
Exploring Cinematography:
Cinematography, on the other hand, is a more elaborate and intricate craft that involves the creation of visually compelling images with a strong emphasis on storytelling and aesthetics.
Common forms of cinematography are documentaries, nature films, and conservation storytelling films. This form of filmmaking is part of what I do in my full-time environmental visual storytelling work. Of course, some environmental corporate video work can still fall more in line with being videography.
Key Characteristics of Cinematography:
- Artistic Vision and Narrative: Cinematographers play a crucial role in shaping the visual narrative of a film or video project. They work closely with directors to develop visual concepts, select appropriate camera angles, and evoke specific emotions through lighting, framing, and composition.
- Technical Expertise: Cinematographers possess a deep understanding of camera equipment, lighting and natural lighting techniques, and visual aesthetics, allowing them to create visually stunning imagery that enhances the storytelling experience.
- Creative Lighting: Cinematographers frequently achieve dramatic effects and enhance the mood and atmosphere of a scene using natural light.
- Attention to Detail: Cinematographers pay meticulous attention to every aspect of the visual composition, including framing, colour palette, depth of field, and camera movement, to create captivating and immersive visuals that resonate with the audience.
Bridging the Gap:
While videography and cinematography have distinct characteristics and applications, they are not mutually exclusive. In fact, many professionals in the field seamlessly integrate elements of both disciplines to achieve the desired visual impact.
In today’s digital age, advancements in technology have blurred the lines between videography and cinematography, empowering creators to explore new possibilities and push the boundaries of visual storytelling. Whether it’s capturing real-life moments with authenticity and immediacy or crafting cinematic narratives that transport viewers to other worlds, both disciplines play integral roles in shaping our visual landscape.
Videography and cinematography still share a common goal: to engage, inspire, and evoke emotion through the power of visual storytelling.
The post What’s The Difference Between Videography and Cinematography? first appeared on WorkCabin Creative.
If your conservation organization is thinking about doing a nature documentary in Canada, here’s my comprehensive planning checklist with 25 essential bullet points to guide the creation of an environmental documentary that informs, inspires, and mobilizes audiences to action for nature.
- Title: Choose a captivating and descriptive title that reflects the essence of the documentary.
- Objective: Define the primary goal of the documentary, whether it’s raising awareness about a specific environmental issue, advocating for conservation policies, or showcasing successful conservation efforts.
- Target Audience: Identify the demographic and characteristics of the intended audience to tailor the content effectively. This is simply answered by describing whom is most likely to embrace this film the most, and be most likely to become an advocate for the cause?
- Research: Conduct thorough research on the chosen conservation topic, gathering factual information, statistics, expert opinions, and case studies.
- Narrative Structure: Outline the narrative arc of the documentary, including the introduction, rising action, climax, resolution, and conclusion.
- Storytelling Approach: Decide on the storytelling approach, whether it’s a chronological narrative, character-driven story, or thematic exploration.
- Key Messages: Define the key messages and themes that the documentary aims to convey to the audience. If your theme is ‘hope’, you’ll have to keep that central to your message.
- Visual Style: Determine the visual style and aesthetics of the documentary, considering factors like cinematography, animation, graphics, and archival footage. Nature doesn’t become magically epic on screen unless you carefully plan the cinematography.
- Interviewees: Identify and secure interviews with key experts, which may include biologists, policymakers, and individuals directly affected by the conservation issue.
- Locations: Plan the filming locations, ensuring they align with the narrative and offer visual diversity. Thinking in terms of filming at different times of day is a good rule of thumb.
- Footage Acquisition: Develop a strategy for acquiring footage, whether through on-site filming, stock footage, drone footage, or reenactments. Trust me, even if you don’t think you’ll need stock, there’s usually a point where you might need it.
- Budget: Estimate the budget required for filming and production expenses. If you hire someone like myself who is a solo independent conservation filmmaker and producer, the cost will be significantly lower compared to hiring someone who operates with an entire crew of people who hold microphones, light diffusers, handle aerial work, haul gear, etc.
- Timeline: Create a production timeline with deadlines for pre-production, filming, editing, and release. This will help you keep the project moving, including when it ends up in the hands of many during draft version reviews by the client.
- Legal Considerations: Address legal considerations such as obtaining model releases from anyone featured in the film, permits for filming and flying a drone in certain locations (if necessary), securing rights for music and footage, and ensuring compliance with copyright laws. Music is a big one here. Sorry, no Taylor Swift songs, unless you have a very very large budget for acquiring rights.
- Partnerships: Explore potential partnerships with NGOs, environmental organizations, universities, and media outlets to amplify the documentary’s reach and impact. This might even include special priority screening events at annual general meetings, etc.
- Music and Soundtrack: Select appropriate music and sound effects to enhance the emotional impact and pacing of the documentary. It’s super helpful if you have an idea of music you prefer, but also trust the judgement of your filmmaker who most likely has deep experience in choosing the right music for the right kind of vibe.
- Accessibility: Ensure the documentary is accessible to a diverse audience by incorporating subtitles, translations, and audio descriptions as needed.
- Impact Measurement: Develop metrics to measure the documentary’s impact, such as viewership numbers, audience engagement, policy changes, and behavior shifts.
- Distribution Strategy: Determine the distribution channels, whether through film festivals, streaming platforms, educational institutions, or grassroots screenings.
- Promotion and Marketing: Create a promotional strategy to generate buzz and attract viewers, utilizing social media, press releases, trailers, and partnerships. Again, I love the idea of hosting special premiere nights. These can be substantial fundraising events and help to attract the target audience that’s most likely to spread word-of-mouth when your film is first finished.
- Engagement Initiatives: Plan engagement initiatives such as premiere releases, panel discussions, Q&A sessions, educational workshops, and community screenings to foster dialogue and action.
- Call to Action: Include a clear call to action at the end of the documentary, urging viewers to take tangible steps towards conservation efforts.
- Sustainability Practices: Incorporate sustainability practices throughout the production process, minimizing environmental impact and promoting eco-friendly alternatives.
- Feedback and Iteration: This is optional and can slow down the final stages of release, but if you do have trusted organization as partners, seek feedback to refine the documentary before finalizing it for release. Just remember that every revision will cost you extra for additional post-production work. You need to be laser-focused on what change requests are nit-picky and not necessary, and what’s actually beneficial to the narrative.
- Evaluation and Reflection: After the documentary’s release, evaluate its success in achieving its objectives, reflect on lessons learned, and consider opportunities for future projects. There are often multiple phases and years to a conservation work project and that creates more than one opportunity.
I hope you find these tips helpful. Creating a conservation documentary requires meticulous planning, creativity, and collaboration. By following this planning list, your organization can create impactful documentaries that not only educate and inspire, but also give you a return on your investment to create a documentary in the first place.
The post Conservation Documentary Planning Checklist first appeared on WorkCabin Creative.
I just wrapped up production of some shorter conservation videos and it got me thinking: Are short videos still a good idea in 2024?
The short answer: absolutely.
In an era characterized by dwindling attention spans and information overload, the 30-second video remains a potent tool for communication. Here’s four reasons why:
1. Instant Impact:
The 30-second format’s conciseness ensures that every second counts, delivering a punchy, memorable message without overwhelming the audience. Whether it’s a brief land acquisition announcement, a teaser for upcoming content, or a captivating snippet of storytelling, these bite-sized videos have the power to captivate and engage viewers from the get-go. Also, I do love how a short teaser version can be a ‘funnel’ to push viewers to another version of the video that is long and more informing.
2. Mobile Dominance:
With the widespread adoption of smartphones and the increasing prevalence of on-the-go consumption, mobile-friendliness has become paramount for content creators. Fortunately, 30-second videos are tailor-made for mobile viewing. Their compact size and streamlined content make them ideal for quick consumption on smartphones, allowing brands to reach audiences wherever they.
3. Social Media Appeal:
On social media, brevity is key. Platforms like TikTok, Instagram, and Twitter have revolutionized content consumption with their emphasis on short-form videos. A 30-second clip fits seamlessly into users’ feeds, maximizing the chances of engagement and virality. By leveraging the power of these platforms, organizations can amplify their reach and connect with audiences on a global scale, all within the span of half a minute.
4. Creative Constraints:
Contrary to popular belief, limitations can be a catalyst for creativity. The constraint of a 30-second timeframe forces creators to distill their message to its essence, resulting in content that is focused, impactful, and memorable. This creative challenge encourages experimentation and innovation, pushing creators to think outside the box and find inventive ways to tell their stories within a tight framework. It’s a great exercise too for helping organizations learn how to communicate what’s important fast and where to cut the fluff.
The post The Power of the 30-Second Video in 2024 first appeared on WorkCabin Creative.
I’ve just wrapped video and production of two new videos filmed in the Frontenac Arch region north of Kingston, Ontario, for the Nature Conservancy of Canada.
These videos are in English and French and are about the Nature Conservancy of Canada’s newest nature reserve in the Frontenac Arch, and the expansion of another nature reserve in the Frontenac Arch.
To film this conservation assignment I hiking into the remote, pristine snow-covered new Blue Lake Nature Reserve, and climbed rocky outcrops in the newly expanded Hawkridge Nature Reserve.
Winter assignments are often a whole different experience and this assignment was no different. The temperature was -15C when I first put on my backpack filled with my filmmaking gear and entered the Hawkridge site at sunrise. By noon the temperature was a more comfortable -5C. Aside from filming in this beautiful location within the Frontenac Arch Biosphere Region, it was exciting to find a trail of a bobcat tracks. Unfortunately it was just the cat’s big tracks but I’m sure the feline was fast asleep somewhere in the towering pines overhead.
The Frontenac Arch
This filmmaking assignment was multi-faceted and included both ground filming and aerial work. Thank goodness for the drone as hiking deeper into forests in winter can be difficult. But I wasn’t complaining. Scenery like this takes your breath away…. in a good way! I was able to get the required work finished at the first site, and travel to another site to hike into a remote lake for the rest of the assignment that I managed to wrap up by sunset. Timing was especially important because in 24 hours a winter storm was forecasted to hit the region.
All of this work is part of a multi-video package for NCC. I’ve had the pleasure of working with the Nature Conservancy on numerous projects across Ontario over the past 10 years.
The Frontenac Arch Biosphere Reserve is situated in southeastern Ontario at the intersection of terrestrial and riverine ecosystems. The area comprises islands and islets of the Saint Lawrence River, which function as important stepping stones for the migration of plants and animals. The Frontenac Arch is an important land bridge linking the habitats of the Algonquin and Adirondack Park regions.
The post New Nature Videos About Frontenac Arch Region first appeared on WorkCabin Creative.
Back in 2022-2023 when I was doing audio engineering and editing of the conservation podcast The Warblers by Birds Canada, the power of podcasting for nature became quickily apparent. Not only was the podcast a big success for communicating about bird conservation, but it also skyrocketed to became one of Canada’s top-ranked nature podcast.
After learning the ropes of podcasting, Birds Canada was able to begin producing the entire podcast in-house in late 2023.
Part of what I love doing is showing organizations and people learn new skills and then watch them take flight.
Last week I was at Fanshawe College to present my three-hour podcast workshop to students in the Adventure Expeditions program.
Over the course of several hours, students learned the simple processing steps to make their recorded audio become radio-quality audio. Students learned how to use podcasting software, add/edit/process music and voice tracks, and have a demo podcast of their own finished by the end of the workshop. Students will be using this training for a college assignment where they have to create and submit a full length podcast to their professor.
With so many communications tools out there for trying to stand out, I’m a fan of the power of podcasting for enhancing your personal or organizational brand. Podcasting has emerged as a powerful and versatile medium, offering a unique blend of accessibility, intimacy, and creativity.
The upside to podcasting has so many benefits:
Accessibility to Diverse AudiencesOne of the key strengths of podcasting lies in its accessibility. Unlike other forms of content, podcasts can be consumed anytime, anywhere. Whether you’re commuting, exercising, or doing household chores, podcasts seamlessly integrate into our daily lives. This accessibility allows content creators to reach a diverse audience, transcending geographical constraints and time zones. As a result, podcasting becomes a bridge that connects people globally, fostering a sense of community among listeners.
Intimate Conversations in Your EarUnlike traditional media, podcasts create an intimate connection between hosts and listeners. The conversational nature of this medium makes listeners feel like they are part of a one-on-one dialogue. This intimacy builds trust and loyalty, as listeners develop a personal connection with the voices in their ears. Podcasts, with their ability to convey emotions, stories, and opinions authentically, go beyond the surface-level engagement seen in text-based communication. The authenticity of the human voice provides a unique and personal touch that resonates with audiences in a profound way.
Creativity UnleashedPodcasting is a playground for creativity. From storytelling to interviews, panel discussions to solo commentary, the format allows for a wide range of creative expression. Content creators can experiment with various styles, formats, and tones, making podcasts a versatile platform for conveying information and entertainment. This creative freedom not only attracts diverse content but also ensures that there is something for everyone, catering to a broad spectrum of interests and preferences.
Niche Communities and Specialized ContentThe beauty of podcasting lies in its ability to cater to niche audiences. Whether you’re passionate about hiking, wildlife photography, or birds, there’s a podcast out there tailored just for you. This specialization fosters the formation of tight-knit communities, where enthusiasts can share their interests, insights, and experiences. As a communication tool, podcasting serves as a beacon for niche content, bringing together like-minded individuals and creating a sense of belonging.
If you have questions about my podcasting workshop, Contact me
The post Why Your Nature Organization Should Embrace Podcasting first appeared on WorkCabin Creative.
Hiking into a remote, pristine snow-covered lake, and climbing rocky outcrops in a pine forest were all in a day’s work for my most recent filmmaking assignment for a conservation nonprofit.
Winter assignments are often a whole different experience and this assignment was no different. The temperature was -15C when I first put on my backpack filled with my filmmaking gear and entered one of the filming site at sunrise. By noon the temperature was a more comfortable -5C. Aside from filming in this beautiful location within the Frontenac Arch Biosphere Region, it was exciting to find a trail of a bobcat tracks. Unfortunately it was just the cat’s big tracks but I’m sure the feline was fast asleep somewhere in the towering pines overhead.
The Frontenac Arch
This filmmaking assignment was multi-faceted and included both ground filming and aerial work. Thank goodness for the drone as hiking deeper into forests in winter can be difficult. But I wasn’t complaining. Scenery like this takes your breath away…. in a good way! I was able to get the required work finished at the first site, and travel to another site to hike into a remote lake for the rest of the assignment that I managed to wrap up by sunset. Timing was especially important because in 24 hours a winter storm was forecasted to hit the region.
All of this work will be part of a multi-video package for a conservation nonprofit.
The Frontenac Arch Biosphere Reserve is situated in southeastern Ontario at the intersection of terrestrial and riverine ecosystems. The area comprises islands and islets of the Saint Lawrence River, which function as important stepping stones for the migration of plants and animals. The Frontenac Arch is an important land bridge linking the habitats of the Algonquin and Adirondack Park regions.
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When your environmental organization is trying to connect with audiences, convey messages, and build brand awareness, there is a fine line between creating engaging, authentic videos and overwhelming viewers with excessive corporate messaging. To truly captivate your audience, it is crucial to strike the right...
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Whenever I search for, and select music tracks for client work, I’m zoned in on two key elements: 1. Does the audio track complement the video? 2. Does the audio track add to the audience feeling an emotion as they watch the video?
Imagine watching a horror movie without any spine-chilling music or a romantic scene without a hint of a love ballad. It just wouldn’t be the same, right? Music sets the tone in video content, guiding our emotional journey and enhancing the overall experience. It helps to build anticipation, evoke specific emotions, and create a cohesive atmosphere throughout your video.
I get these feelings every time I watch a thru-hiking documentary about the Pacific Crest Trail and hear ambient folk music and see epic footage of hiking wilderness. That’s the magic of music.
The use of music and its impact on our brains is actually rooted in science. When we listen to music, our brain releases neurotransmitters like dopamine, which is associated with pleasure and reward. This chemical reaction can enhance our mood and create a sense of connection to what we’re watching. So, by carefully selecting the right music for your videos, you can influence how your audience feels and engage them on a deeper level.
The key to effectively using music lies in making strategic musical choices. By selecting music with a slow flowing tempo, or sudden changes in dynamics, you can create a sense of anticipation. Or using a folk ballad in a thru-hiking documentary, for example, can add to the calm and sense of wanderlust in the wilderness. Just like a skilled composer, you can manipulate your audience’s emotions, leading them through a rollercoaster of feelings that keep them hooked until the very end.
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Congrats! Your organization has just finished creating a new video about your conservation efforts. So what happens next? Do you post it on Facebook and then watch it die a slow death getting buried deeper and deeper in audiences’ timelines? Or do you simply go through the motions of uploading it to YouTube and come back a week later and wonder why it’s getting just handful of views?
Well here’s the cold hard truth about getting a new video: the hard work is not over once the video is finished. To ensure it is successful, you need to know how to market and promote your environmental video effectively. In this guide, I will provide you with essential tips on how to maximize the success of your new video. From utilizing social media platforms to identifying relevant influencers, you’ll learn how to effectively promote your video and make it stand out from the crowd. Because, hey, that new video cost your organization $$$ and is really good. Don’t let it wither away in anonymity.
Identify Your AudienceIn order to effectively market and promote your new conservation video, it is crucial to first identify your target audience. Consider who you want to reach with your message and what kind of impact you hope to make. Are you targeting nature enthusiasts, potential donors, volunteers, or supporters of environmental causes? By understanding who your audience is, you can tailor your marketing efforts to resonate with them and increase the likelihood of engagement. Whether your video focuses on species at risk, habitat restoration, wildlife research, or bird migration, knowing your audience will help you connect with them on a deeper level.
Craft an Attention-Grabbing TitleWhen it comes to promoting your new video, the title plays a crucial role in grabbing the attention of your target audience. An attention-grabbing title can spark curiosity and compel viewers to click and watch. To make your title stand out, consider incorporating keywords related to your video’s topic, such as fundraising or migration research. Additionally, using power words and intriguing phrases can help create a sense of urgency or excitement. By crafting a compelling title, you can increase the chances of your video being discovered and watched by your intended audience.
Utilize Social Media PlatformsIn today’s digital age, social media platforms are invaluable tools for promoting your new video. With millions of users active on platforms like Facebook, Instagram, and Twitter, you have a vast audience at your fingertips. Create accounts on these platforms and share your video with engaging captions and eye-catching thumbnails. Utilize relevant hashtags and join groups or communities related to environmental conservation to increase your reach. Encourage your followers to like, comment, and share your video, which will help increase its visibility and reach a wider audience. Don’t underestimate the power of social media in spreading your message and making your video go viral.
Collaborate with InfluencersCollaborating with influencers can greatly boost the visibility and impact of your new video. Look for influencers in the environmental conservation space who have a large and engaged following. Reach out to them and propose a collaboration where they share your video with their audience. This can lead to increased views, shares, and overall exposure for your video. Make sure to choose influencers whose values align with your message to ensure authenticity and maximize the potential impact. By leveraging the influence of these individuals, you can significantly amplify the reach and effectiveness of your video promotion efforts.
Optimize SEOTo maximize the success of your new video, it is essential to optimize your SEO (Search Engine Optimization). By implementing effective SEO strategies, you can increase the visibility of your video in search engine results and attract more organic traffic. To optimize your video’s SEO, start by conducting keyword research and incorporating relevant keywords in your video title, description, and tags. Additionally, optimize your video’s metadata, such as the thumbnail image and captions. By focusing on SEO, you can ensure that your video is discoverable by your target audience and increase its chances of success.
Utilize Email MarketingIn addition to utilizing social media platforms, email marketing can be a highly effective strategy for promoting your new video. By building an email list of subscribers who are interested in environmental conservation, you can directly reach out to them and share your video. Craft compelling and personalized email campaigns that highlight the importance of your video’s message and include a link for easy access. Use catchy subject lines and engaging visuals to capture your audience’s attention and entice them to click and watch your video. Email marketing allows you to connect with your audience on a more personal level and can greatly contribute to the success of your video promotion efforts.
Measure and Analyze Your SuccessOnce you have implemented your video promotion strategies, it is crucial to measure and analyze your success. Use analytics tools to track key metrics such as views, likes, comments, and shares. Pay attention to engagement rates and demographics to better understand your audience’s preferences. Evaluate which marketing efforts had the most impact and adjust your strategies accordingly. Did social media platforms drive the most traffic, or did influencer collaborations lead to more views? By analyzing your success, you can learn valuable insights for future video promotions and continue to refine your strategies to maximize your impact.
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As a conservation filmmaker I strive to capture the essence of nature and convey its beauty, vulnerability, and importance through my lens. That’s why I’m really excited about introducing a Blackmagic Pocket Cinema Camera 4K into the realm of my conservation filmmaking. This revolutionary camera offers a plethora of features and capabilities that can significantly enhance the visual quality, storytelling potential, and overall efficiency of my work.
I’m always on the lookout for tools that can help me tell compelling stories about our precious planet. And let me tell you, the BMPCC4K camera is a game-changer. This little powerhouse has revolutionized the way environmental filmmakers capture and present conservation efforts through film. I chose this camera because it’s ideal for what I do. It’s relatively lightweight and compact. It enables me to continue to be agile in various landscapes. And its footage is high-end documentary quality, but will still keep my films and videos affordable to conservation organizations big or small.
It’s a camera for innovation in cinematographyThe Blackmagic Pocket Cinema Camera 4K is not just a camera; it’s a toolkit for innovation in conservation cinematography. In today’s digital age where so many videos all have that digital look, the BMPCC4K gives me additional tools to continue on my path of producing high quality filmic storytelling videos that a more engaging to eyes.
While it may have a steeper learning curve for filmmakers, it provides ample opportunities for growth and creativity, all something that I strive to achieve year over year. I’ve spent the past six months putting this camera through various tests in the field and I am super impressed.
Its 4K resolution and dynamic range allow me to capture every intricate detail, from the graceful flight of a bird to the subtle textures of a lush forest. With its wide colour gamut and high bit depth, the camera produces vibrant and true-to-life colors, ensuring my films are a feast for the eyes.
Smoother and faster post-production experienceI am also really enjoying how this camera improves my post-production work. It offers an optimized workflow that seamlessly integrates into my editing software, allowing for smoother and faster post-production. It also allows for advanced colour grading capabilities enabling me to truly unleash my creative vision.
Whether I want to experiment with different colour grading techniques or play with unconventional camera movements, this camera empowers me to explore new horizons, bringing a fresh and unique perspective to my films and videos.
So, will every conservation project that I do be filmed with the BMPCC4K? Probably not. This is a special cinematography camera that is most likely to be used on larger projects like documentaries or mini films.
By embracing this camera, though, I am joining a community of filmmakers who are using their craft to make a difference. Together, we can inspire audiences, raise awareness about critical conservation issues, and spark meaningful action.
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Tripod, tripod, tripod! When I first started doing conservation filmmaking years ago it was kind of an obsession. It seemed everywhere I looked or read, filmmakers were always setting up tripods. From a gear standpoint it looked impressive. A few years later I realized something...
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The theme serves as the backbone of an environmental documentary, shaping its narrative, focus, and impact. But with countless environmental challenges to choose from, how does one decide on the right theme?
From understanding the purpose and scope to researching key issues and collaborating with experts, I will guide you through the process of determining a theme that captivates audiences, raises awareness, and drives positive change:
Understanding the Purpose and Scope of the Conservation DocumentaryBefore deciding on a theme for your conservation documentary, it’s important to understand the purpose and scope of your project. What message do you want to convey? Are you aiming to raise awareness about a specific issue, promote behavior change, or inspire action? Defining clear objectives will help guide your theme selection process.
Next, think about your target audience and the impact you hope to achieve. Are you targeting policymakers, local communities, or a broader global audience? Understanding who you want to reach will influence the tone, style, and content of your documentary. Consider what emotions or actions you want to evoke in your audience and use that to shape your theme.
Identifying Key Environmental Issues and Conservation GoalsTo choose an impactful theme, you need to be well-informed about the current environmental challenges. Research the latest scientific reports, news articles, and studies to identify the pressing issues that require attention. Climate change, deforestation, habitat loss, pollution, and endangered species are a few examples. Pick a theme that resonates with the urgency of the situation.
Once you have an understanding of the environmental challenges, consider where your documentary can make the most significant impact. Are there specific areas or communities that are at the forefront of conservation efforts? Identify priority conservation areas that align with your theme, as their stories can serve as powerful narratives for your documentary.
Researching and Selecting a Compelling Conservation ThemeNow comes the creative part! Explore different conservation themes and topics that align with your objectives and the identified environmental challenges. Dive deeper into specific issues, such as the impact of plastic pollution on marine life or the conservation of endangered rainforests. Brainstorm ideas and consider the uniqueness, relevance, and potential appeal of each theme.
While it’s essential to select a theme that interests you, also evaluate its relevancy and timeliness. Is your chosen theme something that is currently being discussed or lacks sufficient attention? Look for opportunities where your documentary can make a genuine impact by shedding light on previously unexplored aspects or providing fresh perspectives on existing issues.
Crafting a Strong Story ArcWhen it comes to creating a conservation documentary, a strong narrative and effective storytelling are essential. Developing a clear story arc and structure will help guide your audience through the film and keep them engaged. Think about the beginning, middle, and end of your documentary and how the story will unfold.
Choosing the most effective storytelling techniques is also key. Consider using a combination of interviews, stunning visuals, and compelling storytelling techniques to captivate your audience. Remember, the goal is to educate and inspire, so make sure your storytelling approach aligns with the conservation message you want to convey.
Final Thoughts. . .By understanding the purpose, identifying key issues, and crafting a compelling narrative, your conservation documentary can become a catalyst for change, shedding light on pressing environmental issues and motivating viewers to do an action. So go forth, choose your theme, and let your documentary contribute to the global conversation on conservation!
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In the pursuit of capturing footage, filmmakers often rely on various equipment, including motorized camera gimbals. However, countless of hours of conservation filmmaking work in the field and post-production work has made me see a reality: buttery smooth footage isn’t exactly the way our eyes...
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In today’s digital age, where attention spans are becoming shorter and content consumption is rapidly increasing, choosing the ideal length for your video is very important. Whether you are creating videos for species at risk research, wildlife education programs, or habitat restoration programs, understanding how...
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The official trailer has launched for the new documentary The Bird House – A Swansong at The Tip of Long Point Ontario. The Bird House is a 15-minute documentary film about one of the most remote bird banding stations on Earth. Watch the official trailer...
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Experienced filmmakers often charge more for their services than videographers who are just getting started, and it can be confusing to understand why. Many people assume that filming a video is no different than taking a picture, but that could not be further from the...
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The art of environmental storytelling has evolved tremendously for professional filmmakers seeking effective ways to convey the urgency and significance of environmental issues. One such powerful tool that I’m utilizing more and more is atmospheric footage. Atmospheric footage refers to the captivating visuals that capture...
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In Canada, a nation known for its rich biodiversity and commitment to sustainability, conservation video projects play a crucial role in documenting and protecting the natural wonders that exist within our borders. However, funding such projects can often be a daunting task for organizations and...
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I often talk about shared values with the organizations that I do filmmaking work for. But what does that mean? Being ethical and being a conservation filmmaker or photographer go hand in hand, as they both play a vital role in preserving the environment, building...
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The official trailer premiere is August 28 at 7 pm (ET) for WorkCabin Creative’s new documentary, The Bird House – A Swansong at the Tip of Long Point. The release is exclusively on YouTube. The Bird House is a 15-minute documentary film about one of...
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When it comes to choosing what kind of video you want for your organization you can sometimes come away feeling even more confused. In a sea of short videos flooding social media, some organizations seek to go a different routes to stand out and maybe...
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I’ll be doing filming and photography work this week at North America’s largest ornithology conference. The event is taking place at RBC Place in London, Ontario, August 8-12, 2023. Birds Canada has hired WorkCabin Creative to do photography and filming of staff at the conference,...
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If you’ve heard the phrase Environmental Visual Storytelling lately, it might seem like just another content buzz word. It’s not a phrase though that you’ll hear when it comes to basic smartphone videos that are shot and produced on a smartphone in a matter of...
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Have you ever wondered why professional filmmakers seem to have that special touch, making their work stand out from the rest? Sure, it makes a difference having a high-end filming equipment. But there’s more. To understand what makes footage cinematic, we need to grasp the...
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First, let me tell you something. I love watching drone footage. I love filming drone footage. I’m a licensed drone pilot! But, but, but. It’s common in the environmental field to see some videos get crammed with so much drone footage that somebody forgot about...
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WorkCabin Creative’s new documentary, The Bird House, will be released this fall exclusively as a premiere on YouTube. In the leadup to its release, we’ll be posting several Highlight Scene reels and an official trailer in August 2023. The Bird House is a 15-minute documentary...
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WorkCabin Creative has completed filming and production of a new video for Nature’s Calling Forest School in Norfolk County, Ontario. This latest video is a bit longer than previous videos and is designed to give a more in-depth feel for what a day at forest...
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You wouldn’t be wrong to think filmmaking is mostly about holding a camera and filming something. That an obvious visual because after all that’s what you see in the field. When I tell some organizations that post-production work is usually two to three times the...
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First, let me say that today, environmental grants are definitely out there and waiting to be leveraged for visual storytelling purposes. That’s the first caveat when we talk about filmmaking and budgets. Many conservation organizations that I work with are leveraging grants to fund videos...
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When it comes to choosing a filmmaker or videographer to work with your conservation organization, it’s a crowded space out there, especially among the many generalists who shoot it all, from wedding videos, to business videos, to corporate videos. It can be hard to choose....
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WorkCabin Creative is wrapping up production on a new 30-minute documentary film about one of the most remote bird banding stations on Earth and the unique challenges faced living and working there. Filmed over two different seasons spanning three years the documentary began life with...
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In today’s digital age, video content has become an essential part of our lives. From social media to organization presentations, videos are everywhere. However, in the pursuit of creating engaging and authentic content, many environmental organizations still rely on scripts. While scripts can be useful...
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Introduction Environmental visual storytelling in filmmaking is a powerful tool that can inspire audiences to take action on environmental issues. With the increasing awareness of climate change and other environmental concerns, filmmakers are using their craft to raise awareness and spark change. This blog post...
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I’ve been fortunate to have filmed aerial footage in some pretty epic locations in Ontario over the past several years. I’ve just recently put together highlight reel of footage from recent client projects. I hope you enjoy these clips. With the advancement in technology, drones...
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WorkCabin Creative was hired by WM to film and produce a new video about its $50 million investment in a renewable natural gas (RNG) infrastructure project at the Twin Creeks Environmental Centre in Watford, Ontario, Canada. The project included aerial and ground filming, and professional...
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WorkCabin Creative has wrapped up its year-long filming work with Norfolk Forest School and is entering the final production phase. In early 2022, Nature’s Calling Environmental Education hired WorkCabin Creative to film and produce a series of videos. Filming began in spring 2022 and continued...
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WorkCabin Creative has finished production on a video filmed for Birds Canada that highlights the nationwide Schoolyard Bird Blitz program.
Which birds live in your schoolyard? Join students across Canada who are exploring their schoolyards, identifying and counting local birds, and sharing the results. The Schoolyard Bird Blitz is fun for all grades, and helps scientists monitor Canada’s birds.
The program has become a popular event at schools across Canada.
- Choose any day in May to conduct your bird count, or participate several times throughout the month.
- Observe birds for as little as 15 minutes, or all day.
- Designate one student to record group observations on the Bird Tally form.
- Travel around your schoolyard or neighbourhood as a large group, or separate into smaller groups. Try to reach all the different habitats that make up your schoolyard.
- Identify and count all the birds you see at your schoolyard or surrounding neighbourhood. Try not to double-count moving birds!
- Use the Bird Tally form to help keep track of your observations.
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WorkCabin Creative has finished filming and production of two new videos for ALUS Canada.
The videos are part of an ongoing profile series of farmers enrolled in the ALUS program. ALUS provides expertise, resources and direct financial support to communities where farmers and ranchers build nature-based solutions on their land to deliver ecosystem services to sustain agriculture, help build community resilience and fight climate change and biodiversity loss for the benefit of future generations.
ALUS partnerships help build vibrant communities by implementing the program through a Partnership Advisory Committee (PAC) made up of local farmers, community stakeholders and other NGOs. This allows each community program to address specific local environmental challenges and work collaboratively towards implementing sustainable solutions. ALUS provides financial and technical support for the implementation of these projects and annual payments to its participants to ensure the ongoing stewardship of each of their ALUS projects.
Watch two of the newest videos in the series
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I've never paddled through a jungle before. But I know what it's like to get lost in thick vegetation. This is a story of survival — OK, maybe not that dramatic — but it sure opened my eyes while on a filmmaking and photography assignment.
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Over the past several weeks while travelling to and from meetings and work, I’ve been doing my own spring ritual. I always pack my camera on trips, but spring trips are different because sometimes it affords only fleeting glimpses of migrating wildlife. This was the case recently when I managed to find a half-dozen Common Loons in a pond. I was able to spend more than 30 minutes hunkered down in some bushes capturing broll footage of these majestic birds.
Broll is footage that I’m constantly filming in all seasons. This footage ends up in my personal bank of footage that can be used, when needed, on client films and production. When a client says “Hey, do you have footage of loons?” I can reply “Yes, I do!”
Here’s a sample of some clips captured this spring. Enjoy!
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Today it’s more important than ever to be our true authentic selves in our businesses. Most organizations aren’t just looking for anyone to do business with. They are looking for the right fit. When you attract these types of customers by being your authentic self, you are attracting dream customers. Dream customers have more loyalty. They tend not to be lowest-price hunters. And only doing business with someone who’s local isn’t everything. Instead, whom they do business with is less about money and more about sourcing an authentic connection.
For example, in my line of niche environmental work, I attract conservation organization clients who want to work with a creative professional who knows the conservation landscape and specializes in conservation. They don’t want a wedding videographer or corporate videographer. Why? Well, there are a lot of ticks out there when doing field work! And the hiking in for some assignments can be tough! But seriously, it’s because having shared values matters. Most environmental organizations today want and seek out someone who walks the talk about conservation too. They want someone who already knows the stories and the subject matter before the person presses the camera shutter. Instead, when you source an authentically connected person, you end up with a true partner who is genuinely immersed in your project.
The worst comment you can hear from a customer is “Hey, your price is the lowest!” The best authentically rooted comment you can hear from a customer is “You share the same values that we have!”
Here are three ways to connect to your authentic self , in whatever business you are in:
Love What You Do And Show ItHow does it begin? It starts with you loving what you do and resonating that loud and clear. I love my job! You don’t physically have to scream that. It will ooze out in everything you do, how you interact, how you walk the talk, what you post on social media, the impression you create when you work in the field. It’s an overall vibe. It’s not words on a marketing brochure. People will remember the authenticity of the experience of working with you, way more than what they read on a website or in an advertisement.
Know What Connects You To What You DoHaving shared values means you share common principles, ethics and work attitudes with the organizations and people you work for. You instantly know this because you have a feeling of camaraderie and a shared interest in the success of the organization. Business owners who enjoy this bond based on shared values develop a camaraderie and are far more likely to have loyalty with, and from the organization they work for. It’s a fact: Belief-driven decision making is a growing ethical B2B trend among organizations. Don’t worry about the organizations or leadership who don’t place a high value on shared values for B2B engagement. They are not your dream target customer.
Remember How You Got Where You AreWhere ever you are in your journey, remember how you got where you are today. You’ve had challenges. But most importantly, you have a foundation of values that has helped you. I’m not necessarily talking about what you did 10 years ago in a previous career, although it may be of value. I’m talking about your present journey. Know these stories of your journey. Write them down. Remember them. You’ll have a powerful answer next time someone asks you what do you do. Shared values offer something that’s exceptionally powerful. Values help you make a statement about your commitment to what you do and why. At the root, this is what screams authenticity. People who ooze this quality don’t come across singularly as money hungry for simply wanting to win the business of a client. They win the business of organizations because the commitment to shared values screams “This person is the right fit!
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Stories have been told since the beginning of our existence and are a powerful tool to communicate and influence. Yes, even cave drawings told stories way back in the days of the wooly mammoth and neanderthals.
Conservation stories are no different. They do what numbers and statistics can’t do. When told effectively, stories create an emotional reaction in humans. And that matters because our emotions are key in making us act. When we feel an emotional reaction to a conservation story, we’re more likely to donate, volunteer, and use word of mouth to spread the message. Stories can be used to communicate the importance of conservation and the impact it has on the environment. Not only do these stories bring life to conservation efforts, but they can also be used to raise awareness, activate people to take action, and inspire people to appreciate nature.
Telling stories about conservation can be done through a variety of mediums. For example, photographs can be used to capture the beauty of nature, videos can show the process of conservation, and articles can discuss the importance of conservation. Each medium has the potential to inspire people to take action. The most successful conservation stories come when the storyteller finds a way to connect with the viewers on an emotional level. This connection can help to motivate people to make a difference on an environmental level.
So why should your organization be putting more emphasis on telling its stories? Overall, storytelling is a powerful tool to help promote and protect the environment. By incorporating stories into conservation efforts, people may become more aware of environmental issues, inspired to take action, and appreciate nature more.
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A couple of years ago I was hired to do filmmaking work for a nonprofit located in a region that has very special meaning to me. Actually, it’s a place that has always felt like home, no matter where I else I have lived. It’s a place where many days and nights were spent paddling a canoe, hearing the haunting calls of loons, and exploring vast untouched forests.
After finishing up the client work one day I had a few hours of daylight left and just enough time to head to a waterfall and rapids. It’s one of my favourite places. Ever. Whenever I would come here, there would rarely be another person. It was the kind of solitude my soul often craves. Only the sound of rushing water. And sometimes a raven overhead.
Most of the footage that I filmed that today is now part of footage bank. I felt so inspired though, that I put together some clips for this mini film. Because this is a wild place that produces so many emotions. I know I will keep returning and returning.
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“We’re too small! We can’t afford it.”
Not going to lie. It’s a comment heard from small environmental nonprofits and conservation organizations.
The it is digital content creation, whether that be photography or videography.
Price and budgets are two of the most common questions when doing outreach or having conversations with potential customers. As an independent conservation filmmaker, my focus has always been to strive to provide value.
The difference between price and is often not well understood. So, here we go: Price is what you pay, value is what you get for each and every dollar you spend. That includes any little extras you receive, customer service, personal attention to details, fitting in rush jobs, and the fit as it pertains to a working relationship. Value can be something as simple as taking pride and responsibility in everything that is done as a team, or never scoffing at any task by saying that’s “not my job.” Value can be a business that works with its clients and always has the mentality that that business is its business. And treats it with that same care.
How much does a conservation video cost?Ah yes! The wild card question!
First, a video doesn’t cost thousands of dollars. OK, caveat: it might. But that is usually reserved for videos that regional tourism destination marketing organizations ask for. That’s because these videos usually entail countless locations to be featured, numerous days of video work and aerial filming, and a host of other requirements which probably means meals expenses too. No doubt, the operation involves a film crew. Yes, that means a big enough crew that one person has the full-time job of only holding a microphone boom. And so on. So you can imagine how the dollars start to add up.
Don’t sweat it, if you’re a very small conservation organization. The above usually doesn’t apply to you.
In most cases, I can usually shoot a one or two minute video, including aerial filming, in a few hours. For post production work, it usually takes two to three times the number of hours of filming work to produce and edit a video. So, if it takes two hours to film a video, it will take about four to six hours work to produce the final video. The reality here is that you’re more likely looking at a range of a few hundred dollars to $1000.
If you’re wanting a professional filmed and produced 30-minute to one hour documentary, you can expect to pay between $15,000 and $50,000. Why such a big range? How many locations are involved? How many days will it take? How many people are being interviewed? How much travel is involved? Does the filmmaker need to sit for hours upon hours to locate and capture footage of a particular species?
If you want a five to seven minute video filmed and produced, expect a range of between $2,000 and $4,500.
The above are just basic examples and ranges. Costs can vary greatly depending on your needs and story.
Don’t fear disclosing your budget rangeYour best course of action (before you dismiss doing video altogether) is to have a discussion about what kind of budget range you have for a video or professional photography. Most videographers don’t seek to know your budget range so we can privately say Hahahaha! and gobble up every last cent of those dollars. Knowing your budget range means I can work with you to get the work done and hopefully save you some dollars.
Every small nonprofit can appreciate what it means to come in under budget.
For WorkCabin Creative, I have the word creative in thename for a reason. For one recent project, I lived off the grid for a week to shoot footage for an organization. I got creative with a barter on accommodations and travel that resulted in big savings for the client, and still enabled us to shoot the footage affordably.
So the takeaway is this…..Don’t jump to conclusions or have pre-conceived ideas about pricing for conservation videos. Talk it through. Talk about your needs. Talk about your budget. Think about a true collaborative effort that can make it happen. Change your thinking from “We can’t!” to thinking “To make this happen, we need to be able to do this….” That’s what goes through my mind every time a potential customer says “We can’t afford it!”
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At the end of every year, and the start of a new year, I’m always investing and upgrading my video gear for work in conservation.
Why does that matter to you?
Here’s the thing about working in the outdoors and doing video work in the wild. I’m not a wedding videographer. Or corporate commercial videographer. It’s a whole different beast working in the outdoors in nature. It’s not just about knowing the terrain. It’s about packing and hauling the right gear for working in wild places. Or, as we say, understanding the realities of this kind of work. You’re not working in a reception hall or studio and can run outside to the car to grab something you forgot.
As a professional full-time conservation videographer and photographer, running and filming with a 40-pound backpack on my back is part of everyday work. Add in the insects and pulling ticks off pants legs, and, well, you get the picture.
For my videography gear, it’s all about professional stuff that’s rugged and capable of long days in the woods. When it comes to gear, inexpensive is not a word that’s often in our vocabulary.
New gear that has arrived here at WorkCabin Creative in the past two years includes tools for recording audio in high winds. A new shotgun microphone has also arrived with a two-step high-pass filter. That’s fancy talk for being able to cut out low end frequencies like rumbles and car sounds. I’ve also added a new carbon fibre monopod tripod for being even more lightweight, quick and nimble in the forest. Another exciting addition to the gear lineup is an ultra closeup lens for capturing more macro scenes, and a Blackmagic Design Cinema Camera for documentary work. And finally, the in-house sound library here at WorkCabin Creative will be growing even faster thanks to new field recording equipment. It’s always super helpful when we can immediately assist our conservation clients by using authentic local nature sounds.
Everything we purchase is geared toward the specific work we do for conservation. So, yes, there really is a difference when you hire someone who specializes in a niche. They know the landscape. And they know what’s needed to get the job done. It pays to go with a specialist.
Ever asked a wedding videographer or corporate commercial videographer if they have hip waders and can wade through a marsh for two hours?
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One day during spring migration I headed out to film broll footage of waterfowl for a project that I was working on. How hard could it be? The inner bay of a nearby Great Lake is a stopover for hundreds of thousands of ducks and birds during migration. How hard could it possibly be to find some ducks to film?
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Let’s say this right from the start: A camera is only as good as its operator makes it.
There’s a lot more to storytelling and filmmaking excellence than pointing a lens and clicking record.
As a filmmaker who has made a living telling conservation stories for the past decade, I want to do even more. I want my clients to have that same ‘look’ as big budget films without the big budget invoice.
While working on filming a 90-minute conservation documentary in 2022 that will be released later this year, I started to see additional possibilities going forward. What if I expanded my offerings to also include even higher end filmmaking services, while still staying true to my uniqueness as a solo conservation cinematographer? So I’ve done just that. I’ve taken another leap by adding a Blackmagic Cinema Camera 4K to my filmmaking kit for 2023.
This isn’t just any camera. The Blackmagic Cinema Camera 4K is better than a simple video camera because it has professional features allowing me to create the same “look” as feature conservation films and documentaries. The combination of high dynamic range, great low light performance and Blackmagic RAW gives me feature film images with precise skin tones and beautiful organic colours.
It’s perfect for shooting independent conservation films and environmental documentaries, and more. The incredible image quality, advanced Blackmagic Design colour science and RAW recording features will enable me to shoot images that rival professional digital film cameras costing tens of thousands more. It also mean that WorkCabin Creative can be hired for freelance conservation work when footage is needed by other filmmakers who use other types of cameras on high end feature films and episodic television shows.
The Blackmagic Cinema Camera 4K is also perfect for the landscapes that I travel every year doing conservation filmmaking work. Its carbon fiber reinforced camera body is lightweight yet strong and capable of going with me into the harshest filming conditions.
I’ll still be using the trusty and legendary GH5 for filmmaking, but it will be nice to have an additional option when the need arises. That’s one of the exciting parts of any career journey: New pathways can emerge and the stories can grow even bigger.
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Before sunrise on a June morning, Gregg grabs his filmmaking gear and follows two Birds Canada wildlife biologists deep into an old growth forest in search of one of Canada’s rarest birds. Will the team see the bird? Or will it end in disappointment? Anything goes when you have to bushwack deep into the woods.
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Looking back and reflecting on how far you’ve come is one of the exercises every small business, no matter what your niche, should do.
The hardships, the triumphs, the lessons learned are always part of everyone’s journey.
When I first started dipping my toe into video work back in 2010, I did what many videographers do: I began by shooting mostly business videos at less than a couple hundred bucks per pop. The only caveat was it was hard to convince businesses that investing in storytelling would attract more customers. Sadly, if you were willing to film it and produce for free, the businesses would have been saying yes every time. Of course, from a videographer’s perspective of wanting to build a career, that business model was not sustainable. It’s no secret that towns are filled with failed tales of videographers who faded away after a year or two because businesses weren’t willing to pay fair value for work. When the videographer announces the end of ‘work-for-free’ and that videos now cost money, the writing is on the wall of videographers that failed.
I didn’t walk away. Instead, I took a long look at my passions. I tapped into my already extensive contact list.
Gregg McLachlan, conservation filmmaker
When I finally made the decision to niche down my focus and do what I love, it was like a lightbulb went on. YES! Ten years and counting, that decision to focus exclusively on conservation filmmaking was one of the best decisions of my life. It was where I belonged all along in my life. I just didn’t realize it until I had already swerved and spent years in another media-related profession where the spark was long ago lost.
Today, I pinch myself about every work day. I get to work with people who share the same passion about the environment. It doesn’t matter if it’s wildlife biologists, field technicians, or executive directors. We’re all equals when it comes to loving nature and wanting to preserve, restore and protect it, and tell its stories.
This fascination with nature and the outdoors wasn’t something I found late in life. It was ingrained during my childhood by a mom who loved nature and raised me to have that same love.
I grew up in southern Ontario and Muskoka. In my teens years and into my twenties, my greatest joy growing up was looking at topographic maps and aerial photos, picking out an interesting location in the deep woods, and setting out on foot on an adventure to find it. It might’ve been an uninhabited lake to paddle and view wildlife, remnants of pioneer days long gone, old logging camps from decades ago, or simply hiking forests to discover whatever creatures I could find. It’s in these wild places where my love of storytelling first took root. Oh, the stories I could tell upon my return home for supper.
My original career goal was to become a wildlife technicianMy career goal was to become a Wildlife Technician. It never even got started. My college application sat on a program wait list. Restless, I swerved to journalism where storytelling would become my first career. It was a fruitful career and lots of awards and accolades. But I always desired something more close to my heart. I wanted to tell stories of the natural world and inspire more people to make a difference for conservation.
In 2010 I left an award-winning career in journalism. I was finally free to pursue my real dream. Nature as a career.
Perhaps the word ‘authentic’ has been overused in recent years. But I can think of no other word to describe the conservation community that is now part of my career every day. It’s a community that embraces its own kind. It’s a community that sees value. It’s a community that has a deep desire to tell its stories.
To say I’m a thankful is not enough.Before Covid arrived on Canadian shores, my conservation filmmaking business was beginning to hit new highs in terms of growth and travel. Then the thud happened. Covid shut everything down, including conservation field work by organizations. It felt like all the field stories were put on hold. That meant my filmmaking work plummeted overnight. I was seriously worried that this was the end. All the hard would be gone. Year One of Covid saw a 50% plunge in business revenue. Fortunately, there was still some work to be had. Organizations sent me smartphone video clips to piece together into videos. There were a a few podcasting production projects too.
I remember one wildlife biologist, knowing the strain that Covid was placing on my work, called me and said “We want to support you.” And some work projects began to come in. I’ll never forget that phone call for the rest of my life.
And then Year 2 of Covid arrived and something weirdly wonderful started to happen. The calls started right after new year. And they kept coming. They were from conservation organizations realizing that storytelling was their must-have communication tool to keep audiences engaged during the pandemic. The organizations all wanted videos. It actually reached a point where my work calender was completely jammed. Revenue that year climbed to a new record high.
And then Year 3 of Covid began. Ditto. The phone calls continued. A lot of calls and emails. It ended up being another new record high year for revenue.
“Year over year growth during Covid? Is this really happening?”I wrapped 2022 by being the audio editor of Birds Canada’s national award-winning podcast The Warblers, as honoured by the Canadian Museum of Nature. And I completed the filming work of my first feature-length conservation documentary. I’m now finishing up post-production work on this 75-minute documentary that will debut at a gala event in 2023.
To see my filmmaking business climb a mountain at a time when so many people’s hopes and dreams were thrown into uncertainty by the pandemic, I have this heartfelt feeling of debt to so many who believed in me.
Finding your community, or tribe, of whatever we call it today is indeed life changing. It’s a solid bond. It’s supportive.
So glad I followed my passion 10 years ago and so thankful that a very special community followed me.
Thank you.
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WorkCabin Creative has wrapped up a new video series for ALUS Canada featuring farmers from across southern Ontario.
In the summer of 2022 I travelled to four farms where projects were underway or already established to support cleaner air, cleaner water, carbon sequestration, erosion control, flood and drought mitigation, or pollinator and wildlife habitat.
Post-production was completed in December 2022 and the four-part series will be released in 2023.
Farmers told their stories about why they took these actions and how the projects are not only benefiting their farming practices and its bottomline, but are also helping to improve the community’s health and sustainability.
ALUS provides expertise, resources and direct financial support to communities where farmers and ranchers build nature-based solutions on their land to deliver ecosystem services to sustain agriculture, help build community resilience and fight climate change and biodiversity loss for the benefit of future generations.
ALUS network consists of more than 1,400 farmers and ranchers in 35 communities who deliver ecosystem services in their communities, such as cleaner air, cleaner water, carbon sequestration, erosion control, flood and drought mitigation, pollinator and wildlife habitat. On more than 37,000 acres, these farmers and ranchers restore wetlands, install riparian buffers, plant windbreaks and ecobuffers, manage sustainable drainage systems, create pollinator habitat and establish other ecologically beneficial projects.
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Post-production is underway on a new feature-length conservation documentary that will be released in 2023.
I’m really excited about producing this one and crafting the storytelling. It was filmed over eight months in 2022 and saw me trek a variety of landscapes and go into the field during the day and night with numerous resesearcers in the Long Point Walsingham Forest. It’s the largest film project that I’ve undertaken to date in 10 years of conservation film work.
When it’s all finished, the documentary will be on hour in length. Audiences will see and learn about the conservation work and research happening in this unique and ecologically important forest region.
The Long Point Walsingham Forest (LPWF) has been chosen as a “Priority Place” for conservation by the Canadian government. It is one of 11 Priority Places identified in Canada and the only one so far identified in Ontario.
This Priority Place was selected by Environment and Climate Change Canada because of its high biodiversity, large number of species at risk, highly-engaged local conservation community and significant environmental pressures. Federal and provincial governments are working with local conservation partners and stakeholders to develop and implement a Conservation Action Plan.
The vision for the LPWF Priority Place is to create healthy, resilient, and connected ecosystems that support biodiversity, productive landscapes, and a thriving community.
In order to effectively implement the Priority Place Conservation Action plan, a collaborative of local conservation groups formed in 2019. This group will set priorities for improving biodiversity conservation, create new partnerships, seek funding and implement coordinated actions on-the-ground for species at risk and their habitat.
Members of the LPWF collaborative include:
ALUS Norfolk Inc.
Birds Canada
Carolinian Canada Coalition
Environment and Climate Change Canada
Long Point Basin Land Trust
Long Point Region Conservation Authority
Long Point Biosphere Region
Nature Conservancy of Canada
Natural Resource Solutions Inc.
Norfolk County
Ontario Ministry of Agriculture, Food and Rural Affairs
Ontario Ministry of Environment, Conservation and Parks
Ministry of Norther Development, Mines, Natural Resources, and Forests
Ontario Nature
Ontario Plant Restoration Alliance
Ontario Road Ecology Group
Community Council
Tallgrass Ontario
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The Canadian Museum of Nature has announced the winners of its national Nature Inspiration Awards for 2022. Among the recipients are a family doctor who champions a program that prescribes visits to parks for health reasons, an Indigenous-led program to rehabilitate a regional caribou population,...
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I’m usually so busy filming other people’s stories that I rarely have a chance to tell my own stories from being in the field as a conservation filmmaker. So that’s what this new podcast is all about. Field tales.
The post The Messy, The Awkward, The Laughs appeared first on WorkCabin Creative.
The word ‘organic’ gets tossed around a lot in the world of creatives and filmmaking. Organic this. Organic that. Blah blah blah. People will say they want a video or film that makes them authentic and/or organic. But trying to get some folks to understand...
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WorkCabin Creative has filmed and produced a new storytelling film for the Long Point Bird Observatory. Filmed over the span of a week in various locations, this conservation film captures the incredible experiences behind this amazing workshop that opens doors for a new generation of...
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WorkCabin Creative is a contributing conservation filmmaker to a national film project launching Canada’s Key Biodiversity Areas Program (KBAs). WorkCabin Creative supplied some footage of wildlife and landscapes, and filmed interview segments featuring Patrick Nadeau, President & CEO, Birds Canada. Read more about KBAs below:...
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WorkCabin Creative is proud to be part of The Warblers podcast team. Birds Canada’s podcast The Warblers has been chosen as a finalist for a Nature Inspiration Award! These awards are presented by the Canadian Museum of Nature and recognize individuals and organizations whose specific projects...
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At its very basic core, a communications plan is about getting your conservation message out to the public. But this is where many environmental communications plans are doomed to fail. We’ve all heard the goal of ‘Raising public awareness’ pitched in staff meetings. It’s usually...
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It has been a busy September for filmmaking. WorkCabin Creative has been on the road to Sarnia, Peterborough, Keene, Vanessa, and Sparta, Ontario to do filming work with ALUS Canada. Several days were devoted to a filming a series about Ontario farmers making a difference...
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One of my favourite places to film is at Long Point Bird Observatory’s Old Cut Research Station. It’s also a favourite place to just put my filming equipment down and see and listen. The birds and calls fill the air. The staff are always so...
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I’ve made a career out of run and gun filmmaking for conservation. But what exactly does that term mean? What’s different about a run and gun technique? Well, let’s look at what a typical professional filmmaker doing general video work might use for equipment. They...
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I’ve heard every excuse about why some conservation organizations don’t want to use video in their marketing and educational efforts. Most of the excuses seem like they’re recycled from the dustbin of 10 years ago when video was still an afterthought. Well, you certainly can’t...
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WorkCabin Creative’s newest filming and production work is a one-minute video for Forest School – Nature’s Calling Environmental Education. This short video is an excellent example of how storytelling can be used in videos of any length to engage audiences and generate an emotional reaction...
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Purists might say that the filmmaker is dead. Everything is all digital today. True, but filmmaking is very much alive and so are filmmakers. So what’s the difference between a filmmaker and a videographer? Anyone can make a video today. Heck, a smartphone makes that...
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Hey, time is precious for all of us. Efficiency is a must. These three Instagram tools won’t save your life in the great outdoors but they can help save you time on your smartphone or laptop. I know. I use them too! Later (Android, iOS,...
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The overuse and over-abuse of electronic gimbal stabilizers are rampant in the filmmaking world today. If you see buttery smooth footage, it’s the result of gimbals being used by filmmakers. But gimbals have a downside. The organic feeling of a viewer being there in the...
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Peak filming season is well underway at WorkCabin Creative and videography work has begun on another major video series for a conservation nonprofit and numerous partner agencies. I’ve already been in the field at several sites for filming. Last week I was filming turtle monitoring...
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Fantastic! Your organization has excellent photos on Instagram! Everyone is hitting the heart button to show their love. But is that enough? Probably not. You want people to do more than just heart your photos all day. The best conservation photos tell a story rather...
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Is your organization on Facebook? Yes! Is your organization on Instagram? Yes! Is your organization on YouTube? Um, no. That response is still more common than you might think. For all the constant refrain about the need for storytelling and ‘showing’ what you do, instead...
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Fantastic, you’ve got a website for your outdoor adventure business or small environmental nonprofit! Now what? Have you looked at it lately? The days of building a tourism or nature website and then letting it sit unchanged for months are over. Unless your goal is...
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Hopefully you’ve used every one of your guided expedition trips to create content that can be used in marketing. Words alone never sell a service as well as visuals. If you haven’t, it is time to start thinking about it as you return to backcountry...
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Playwrights do it. Screenwriters do it. Novelists do it. You should be doing it. What is it? It’s a simple thought process that can help you better plan your environmental storytelling. We’ve been so programmed to write and think like an English grammar instructor that...
The post The secrets to better narrative writing for conservation appeared first on WorkCabin Creative.
Today’s society is fast-paced. We live our daily lives consumed by the digital age and its conveniences. Clicks have become robotic. Facts are forgotten fast or blurred. Our thirst for instant gratification has made it more and more difficult to hold our attention, let alone...
The post 3 Reasons Why Organization Storytelling Is The Future Of Conservation appeared first on WorkCabin Creative.
Lots of trends come and go fast. But the same can’t be said for podcasting. Its growth has been slower yet impressive over the past many years. Podcasting’s growth trajectory suggests that it has become embedded as a trusted media source and listening behaviour for...
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WorkCabin Creative has finished production on a new project for Birds Canada, Canada’s national bird conservation organization. This video features the Chimney Swift (Chaetura pelagica), a unique and declining bird species at risk. Chimney Swifts are somewhat mysterious since their nests are not typically visible,...
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Every conservation organization should be producing vlog-style videos with smartphones. They’re inexpensive. They’re staff-generated. And they show the places and faces behind the work you do. But but but (you had to figure there was a BUT in here somewhere). There is a difference between...
The post “We don’t need professional video! Our staff shoots phone videos!” appeared first on WorkCabin Creative.
Whether it’s an environmental film production, job interview, media interview, or organizational strategy session, remember to prepare for, and use, one of the most effective words in the history of conversation. Why? (read on) Kids are great at asking open-ended questions. They’re great at forcing...
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As a video creator and professional videographer, I’ve seen it many many times. A customer uploads a new video and BAM! YouTube issues a notification of a Copyright Claim on the music soundtrack contained in your newly uploaded video. Your first reaction is “Oh no!...
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WorkCabin Creative was hired by Waste Management to film and produce a corporate video about environmental initiatives at its Twin Creeks Environmental Centre landfill in Watford, Ontario. Filming took place over several days in August, September and October 2021. About The Facility The Twin Creeks...
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Everyone loves an awesome story. The best ones all have something in common: They pull at our emotions. It might be a story in a book, magazine, a movie, or a documentary. An awesome story is memorable because it achieves three things: It makes us...
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Well, you could read this previous blog post about Being Real Is Better Than Perfect, or you could watch this video by WorkCabin Creative conservation videographer Gregg McLachlan and hear a real story about why filming in nature is not about everything being perfect in your...
The post Ep. 107: No Storyboard, No Script! appeared first on WorkCabin Creative.
In 2021 the Long Point Biosphere Region wanted to tell stories of amazing places in its vast ecologically rich region. The need was for a high quality signature film series professionally filmed and produced. Over the span of seven months and hundreds of kilometres spent...
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Of all the podcasts of The Warblers podcast that WorkCabin Creative has edited and done sound design for, this latest episode is the most favourite. Mixing dinosaur sounds and and some precision editing, this episode really captures and holds listeners’ interests thanks to great hosting by biologist Jody Allair and guest Francois Therrien of the Royal Tyrrell Museum in Drumheller, AB.
Episode Description
Our producer, Jody Allair, never stopped loving dinosaurs. He is always telling us about how birds are actually just dinosaurs. Is he right?
In this episode, we hear from Dr. François Therrien at the Royal Tyrrell Museum in Drumheller, Alberta. We learn about the evolution of birds, and their similarities with theropod dinosaurs. This episode goes out to everyone who never stopped loving dinosaurs!
By studying the palaeoecology of extinct animals, François Therrien aims to determine how animals behaved when they were alive, and what the world they lived in looked like. For the palaeoecology of extinct animals, François uses two different approaches. The shapes of animals’ bones help him determine the behaviours of extinct animals (e.g., how they hunted, walked, laid their eggs). He also studies the features and chemical composition of ancient soils (called paleosols) to reconstruct the environments and climatic conditions the animals lived in.
Jody Allair is an avid birder and naturalist who enjoys sharing his enthusiasm for the natural world. He is the Director of Community Engagement at Birds Canada and has written numerous articles on birds, birding and connecting with nature. You can find him on Twitter and Instagram at @JodyAllair.
About
The Warblers shares Canadian information, insights and inspiration on the world of birds and bird conservation. The lively discussions are hosted by Andrea Gress and Andrés Jiménez whose curiosity leads them to discover fun facts and useful tips as they travel uncommon flight paths to learn from expert guests. We would love to hear from you, let us know what you think about the podcast here or which topics you will love -> podcast@birdscanada.org
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Conservation organizations can hire whomever they want to create their professional videos. A wedding videographer. A real estate videographer. A small business videographer. Or even amateur Joe or Jill down the street who will do it for $50.
But…. I’ve heard the horror stories from the field more than a few times over the years.
Filming all day in a heatwave in a marshland is tough. Operating a camera and microphone while enduring clouds of blackflies or mosquitoes on a spring morning in a forest is brutal. Plucking ticks off pant legs is terrifying. And the poison ivy!
Okay, by now you get it: Conservation is a speciality. And specialists usually have acquired some skills and skillsets that give them valuable experience in your field.
Specialist vs Generalist Not everyone is cut out to make it a career doing full-time video and photography work for conservation. Or being a biologist or field technician. Many try. Getting that first tick on you can send many newbies screaming for the nearest trail exit. Or worse, paralyzed with panic for the rest of your video shoot.
Ten years of experience specializing in conservation storytelling has taught me lots. Hard lessons have been learned. Our conservation customers know the difference between hiring a specialist vs a generalist.
A specialist in conservation videography already is familiar with your subject matter when working in the field. That also means a conservation specialist is a genuine partner in the production because he/she can walk the talk. Our customers see the authentic value in that.
Been there, done that (many times) I remember one assignment a few years ago and picking more than 30 ticks off my pants legs. They were mostly deer ticks, the species that can carry Lyme disease. The assignment was in tall grasslands and forests during one hot summer. I was doing a conservation photography assignment for a national organization. Both the biologist and I picked the ticks off as we hiked. We both knew and accepted that it was part of the work assignment. As a creative, you can’t just throw in the towel and abandon the work. We came prepared because we knew the habitats we would be trekking. I took precautions. I didn’t give two hoots that I was wearing white pants (easy to spot ticks!) and may or may not have looked a bit like John Travolta in Saturday Night Fever. I got the work done. That’s what mattered.
Being fashionable isn’t in the playbook. Being practical is.
Specialists come prepared, because we’ve been there, done that, and know what to expect.
Organizations taking a closer look at whom they hire More and more conservation organizations are now evaluating based on shared values whom they hire for creative video and photography work. Most want creatives who specialize and know and understand the realities of working in the niche. Ethics, ethos, authenticity, experience, values all matter. Many conservation organizations don’t seek out generalists who think it’s cute or popular to post or hashtag on Instagram that nature is their office when the reality is they rarely work in nature. Organizations want people who truly understand what having a full-time office in nature really means.
Being authentically connected has value in many more ways than just one.
Most importantly, though, it begins with the value of working with those who share your values about conservation.
P.S. Don’t ask me to shoot a video of a wedding. Or real estate. It’s not my speciality 😉
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WorkCabin Creative has finished post-production on the latest video in the Amazing Places series for the Long Point Biosphere Region.
The latest video in the five-part series looks at the inter connection between heritage and conservation in the biosphere region.
WorkCabin Creative did filming work on this video during the summer and fall of 2021 at various locations in the biosphere.
The post Storytelling video about Ontario biosphere appeared first on WorkCabin Creative.
People working in health care and support services are heroes. Especially during this pandemic. In late 2021, I took on a passion project to film and produce a story about one such special place. No, it’s not a place that works for wildlife and conservation, like my usual work. This is about a place that embodies the traits that make health care and support workers so heroic. They have a level of compassion, empathy, patience, and understanding that we can all learn from. That’s the takeaway I hope you get from this short film that I am so proud to have filmed and produced.
I have a brother and father in long term care. That’s a huge reason why I took on this passion project that is beyond my usual work. I see the compassion and caring. These stories need to be told. This film is also an example of what I like to emphasize is my authentic and real approach to narrative filmmaking. There were no scripts, no storyboards, no dress rehearsals, and no actors. It was all filmed in a free flowing style over several hours. The result is a story that oozes naturalness and emotionally connects with the viewer. The post A story about heroes appeared first on WorkCabin Creative.
Adapting has never been more crucial than during a pandemic.
Ever wondered how you see and review a draft of your conservation video project? In the past, WorkCabin Creative emailed drafts, web transfered drafts, or used YouTube and Vimeo as private ways of listing and sharing draft videos only to clients. It worked pretty well, but as our digital media business has grown in Canada, it was time to upgrade our entire approach to a more professional and feature-rich video review process for customers.
We were excited to launch our new online review platform in 2021. What is it? It’s WorkCabin Creative’s professional client review web portal. It’s a unique password-protected private screening room. The timing of the new online portal in 2021 could not have been better. With the pandemic beginning to take hold, the online project review portal turned out to be an incredibly strategic step in adapting to the changing environment of doing business during a pandemic.
“It really helped WorkCabin Creative deliver a seamless and efficient way for clients and teams to give feedback, see drafts of videos, and move projects through to completion in a virtual environment,” said WorkCabin filmmaker Gregg McLachlan. “With so many employees of our clients working remotely at this time, the online portal really helped WorkCabin facilitate a way to bring together our clients and their teams throughout the post-production journey of producing a video.”
The new portal isn’t temporary. It’s here to stay, after the pandemic too.
“The feedback has been so positive and I really think it played a role in enabling WorkCabin Creative to innovate and have a hugely successful year in 2021.”
How does the portal work? When a draft of your video project is finished the first stage of post production, WorkCabin Creative will upload a version to our web-based review portal. You receive a password that will grant you quick access to log in and watch your video in your own screening room. Your unique screening room is available for the duration of your project. The screening room also tracks every version and revision request of your video project so you’ll always be in the loop. We can also toggle a Completed notification so you know when we’ve completed a request.
When clients review drafts, they can make change requests via the built-in timestamps system. You can even mark your video as Approved and immediately download a file so you can start using it in your marketing efforts.
“This is a super fast way for our clients to professionally follow and collaborate on the editing and production journey of seeing their video project go from draft to completion,” said McLachlan. “Our user-friendly auto-timestamp commenting feature means there’s never any guessing game for customers when making notes about where exactly you would like an editing change in your video.”
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Another film in the series Amazing Places that WorkCabin Creative was hired to film and produce for the Long Point Biosphere Region. This multi-film series took more than seven months to film and produce and highlights the special places that make up the biosphere region.
“It was really important to capture this series in a very real and authentic way that really shows how special our human connection to the biosphere is,” says filmmaker Gregg McLachlan. “By avoiding storyboards and scripts in favour of being more organic and free flowing, I think the emotion and heartfelt connections really ooze through as genuine in the way people talk about what makes the biosphere special.”
Read more: Being Real Is Better Than Being Perfect
The Long Point Biosphere Region is an area of global ecological significance that makes an ongoing commitment to the United Nations to strive for sustainability. Visitors and residents are inspired to coexist in harmony with nature.
It is located in Norfolk County, on the north shore of Lake Erie in the heart of Carolinian Canada.
Hosting more endangered species per-capita than the rest of Canada, it is home to the greatest number of plants and animals and the highest densities of wildlife in all of Canada.
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First, let me be clear. I love Canva. This tool has revolutionized the ease and accessibility of making professional graphics. I use Canva. I have many clients who use Canva. It saves time and gives any business or organization the opportunity to look slick with graphics. For sure, there is a place where Canva makes life easier for your marketing needs.
Having said all of the above, let’s be clear on an important point: Too much can be bad. What’s even worse on social media is that it can entirely detract from the advantage and uniqueness of social media. This is where tools like Canva have become a distraction for so many environmental amd outdoors organizations. The proliferation of graphics in posts has become visual pollution. Look at your favourite conservation organizations’ Instagram feeds: For some, it appears that they are now in the business of graphic-making. When it comes to nature, that’s a bad strategy.
What happened to the nature?
If you’re in the business of conservation, nature is your easy — and most relatable — content source every day. Or you can sit at a desk all day making graphics. Pro tip: Humans connect with nature, photos of nature, animal photos, landscape photos, etc. They don’t connect with graphics. Humans read graphics. That’s it. End of story.
Here are five reasons why using Canva is hurting your brand’s social media efforts:
Humans don’t feel, listen or hear graphics If you make and sell widgets, your social media should have photos/videos of widgets, photos/videos showing people making widgets, behind the scenes photos/videos of widget-making, photos/videos of employees talking about widgets, etc. Widgets and people are YOUR unique content. Graphics about widgets all day every day don’t allow audiences to Feel, Listen, See and go behind the scenes and get to know you and your organization. Never forget: social media is about getting people to become fans of you and what you do. Graphics don’t accomplish that. Graphics are only meant to provide supplementary support to that effort on an occasional basis. You will never build real authenticity through graphics.
People connect with people There’s a reason why human faces have been used in advertising for 100 years. Humans connect with faces and eyes. Humans rarely connect emotionally with clipart and graphics. One of my favourite industries to follow on social media are the big outdoor adventure brands. These brands get it: Their social media channels are all about immersing audiences (their fans!) in the experiences that they love to do too! That means plenty of photos showing hiking in the mountains, canoeing on lakes, camping, epic wilderness sunsets, etc. These brands know and recognize that graphics have little space in this approach.
Get outside! Graphics take hours to create. Sometimes, a lot of hours. Do you really have the staff time to have someone work on a tiny graphic for Facebook that takes four hours to make, and generates three Likes? (Pssst! Instagram and Facebook algorithms penalize the reach of graphics too.) On the flipside, it can take a few minutes to snap a photo or record a video and upload it to social media. Which one do you think will be more effective? Again, if you’re in the business of making widgets, you can do one of two things: 1. Stay in an office and create fancy graphics about widgets, or 2. You can grab your smartphone, leave your office and go to where the widget-making is happening and photograph/record the type of content that better shows what you do or what you’re all about.
Graphics aren’t beautiful Yes, colourful graphics and fancy fonts can result in beautiful eye-catching graphics. Some folks (probably ones that don’t use social media) will go ooh and awe over them. But these people are not the audience for your social media. You know what’s beautiful on social media? A photo of someone hiking up a rugged lush trail through giant moss-covered redwoods. You know what’s not beautiful? Trying to tell people they should try doing that, by depicting it in a graphic with clipart trees and trails and fancy lettering that says Go Hiking! You need to intimately understand what creates an emotional reaction within humans and compels them to say “I want to do that!” Pro tip: It’s not graphics.
Stop the telephone pole poster approach This has become a plague on social media. Everyone announces events by posting (you guessed it!) posters on social media. Hint: If you’re having a wine and cheese gala, use photos of people enjoying wine and cheese! You can put details of the event in your post, or drive people to your website where the details are, which is what you should be doing as part of your social media to website ecosystem. Social media is about visuals. Sadly, some businesses and organizations still believe that on social media, a visual includes a graphic, poster, flyer, etc. OK, I get it. Sometimes these get posted out of necessity. But it’s doing it over and over again that is a fail. And, as channels like Facebook and Instagram increasingly crack down on this form of spammy visual pollution clogging users’ newsfeeds, your strategy of overusing graphics will be an engagement disaster in the making.
How you can start to fix the problem
Summary: Overuse of graphics in social media posts is causing organizations and businesses to lose focus about what content makes them unique and attractive to audiences. Moderation is essential. And that doesn’t mean a content posting blend of 50% graphics and 50% photos and videos is acceptable. Graphic should be on the low end. Demand it. How to fix it: If your social media channel’s content is polluted with graphics you need to call a meeting, put someone in front of a flipboard, and have people in the room call out all the things that make you unique (what you do, where, how) and what audiences like about what you do and what you offer (ie. experiences!). Write down the words. You’ll end up with lots of words. Bingo! Now go and get the photos and videos that show those words in authentic real-life action. It’s not complicated. They call it social media for a reason. It’s not called graphic media.
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No doubt, you’ve seen the words somewhere on this website describing WorkCabin Creative’s conservation and outdoors videography style as real, raw, authentic and natural. But what the heck does that really mean?
Well, you could read this previous blog post about Being Real Is Better Than Perfect, or you could watch this video by WorkCabin Creative conservation videographer Gregg McLachlan and hear a real story about why filming in nature is not about everything being perfect in your videos.
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Making money as a professional photographer is hard. Or at least, a lot harder than it used to be. Unfortunately, I still see too many photographers still posting rants on social media about organizations sourcing free photos from social media users, or via photo contests. These rants are almost always focused on these external factors that creatives have little control over. What we can control is our own actions, how we are changing in this new digital era, and how we are adapting. Everything from whom we target as potential clients, to what we create, and how we market ourselves has changed. It’s not 1984 anymore.
The post Ep 106: Change Or Die. Advice for Creatives appeared first on WorkCabin Creative.
The Warblers, a podcast by Birds Canada, is wrapping up 2021 with a critical message and information about making the right coffee choices to protect and conserve birds.
The two-part series kicks off with part one, Drinking What We Love, The Link Between Birds and Coffee.
Most coffee drinkers are unaware of how destructive some coffee plantations are to bird habitat in the wintering grounds of many migrating species. Many of these impacted species migrate to Canada, and back again to South America in the fall.
The Warblers is edited by WorkCabin Creative’s Gregg McLachlan.
Listen to Part 1:
Show notes:
When it comes to coffee and birds there’s a surprising amount we can learn. Many of our beloved migrant birds spend their winters in southern climes. In coffee plantations in fact. Shade-grown, organic, fair-trade, and bird-friendly coffee – what’s up with all the certifications? What difference does it make if my coffee is certified bird-friendly?
Dr. Ana Gonzalez grew up among the coffee plantations of Colombia and is now living in Canada. Ana tells us about her work and the important role coffee plays in the lives of many bird species that are in trouble. And the role we can play in helping them.
Ready to get your bird-friendly coffee? Visit www.birdsandbeans.ca/warblers – using this link will automatically apply the code. You can also use the code “Warblers” when you check out. The code helps us measure the positive impact of the podcast on bird-friendly coffee sales. Please note this option is only valid for purchases in Canada.
Dr. Ana González-Prieto is an avian conservation ecologist. She integrates behavioural and demographic field data with tracking techniques; providing foundational scientific information needed to support international and local conservation strategies for Neotropical migrants of conservation concern. Ana’s work has been recognized recently through receipt of several awards including the BioOne Ambassador Award and the James G. Cooper Early Professional Award, presented by the American Ornithological Society. She obtained her PhD and MSc degree from the University of Saskatchewan, and has held postdoctoral fellowships at Simon Fraser University (Mitacs), the Smithsonian Migratory Bird Research Center, and Environment and Climate Change Canada. Her research experience spans from her natal Colombia to North America during the full annual cycle of migratory birds. Ana has lived in 6 different provinces from Quebec to British Columbia but has now settled in White Rock BC, where she currently works for the Science and Technology Branch of ECCC.
Andrea Gress studied Renewable Resource Management at the University of Saskatchewan. She pivoted towards birds, after an internship in South Africa. Upon returning, she worked with Piping Plovers in Saskatchewan and now coordinates the Ontario Piping Plover Conservation Program for Birds Canada. Follow her work at @ontarioplovers
Andrés Jiménez is a Costa Rican wildlife biologist with a keen interest in snakes, frogs, birds and how human relationships are interconnected with the living world. He studied Tropical Biology in Costa Rica and has a Masters in Environmental Problem Solving from York University. He is Birds Canada’s Urban Program Coordinator and you can follow him at @andresjimo
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WorkCabin Creative has finished filming and production of another video in a five-part series for the Long Point Biospehere Region.
The newest video looks at birds and wetlands in the region. Visits include to the Long Point Bird Observatory, Port Rowan Wetlands, a scenic lookout at Turkey Point, Ontario, and paddling Big Creek, a scenic river that winds its way through Carolinian forests en route to Lake Erie.
This five-part series was filmed over a seven-month period.
Watch the second video in the series below
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