This Old New Business with Jeff Korhan: Recent Episodes
Jeff Korhan interviews leading business growth experts.
This Old NEW Business with Jeff Korhan Is a weekly podcast show featuring SALES and MARKETING Experts sharing how businesses are successfully taking old practices for building profits, and making them new again - by adapting to a DIGITAL, SOCIAL, and GLOBAL world. You get inspirational stories and productivity tips to accelerate your business and personal growth.
John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and also the founder of the Duct Tape Marketing Consultant Network.
Think of Marketing as Value (Like a Product)
Instead of thinking of marketing as something you do for or with your prospective buyer, consider it to be value that is baked into your products and services.
Marketing content is the voice that conveys your core message to ideal customers. It guides their experience with your business, holding their attention and earning trust along the way. And that content inspired journey continues long after a purchase is made.
Show Notes
For detailed show notes and relevant links to additional resources, go to Marketing Systems: How Guiding the Customer Journey with Content Works
Jerod Morris is VP of Marketing for Rainmaker Digital. Jerod manages the ongoing education at Digital Commerce Institute, which is hosted on the Rainmaker platform. He also hosts The Showrunner, The Digital Entrepreneur, and Assembly Call podcast shows.
Trust the Fundamentals of Engagement
Early in his career, Jerod Morris found himself selling a product door-to-door. Those one-to-one selling experiences are great teachers. According to Jerod, "You learn to listen, ask a question, and patiently watch and observe to then intelligently respond."
The fundamentals of engagement work equally well online if you adopt an 'audience of one' mindset. Jerod says, "The only sure way to build audience engagement is to create something that elicits the response, this is for me."
Listen to the audio to get the full story about Assembly Call, The Showrunner and more. These targeted shows prove the secret to audience engagement is creating content that is so narrowly focused, it attracts its ideal audience like magic.
Show Notes
For detailed show notes and relevant links to additional resources, go to Audience Engagement: The Content Secret of the Audience of One
Chris Brogan has worked with some of the biggest brands, like Disney, Microsoft, and Google. He is also the CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of eight books and working on his ninth, How to Win. Brogan provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want.
Chris Brogan believes our core duty as owners is to serve. That mindset can belong to the owner of a business or any of its team members that buy into the mission.
Here's how he breaks is down.
#1 - Take Ownership - Assume responsibility for preparing and programming your business and life.
#2 - Take Action - Make those plans actionable and execute them.
#3 - Make Content - Tells stories that connect people with how you serve.
#4 - Nurture Community - Help people do more of what they want to do.
#5 - Build a Marketplace - Deliver value that earns you the right to sell to the people you serve.
Show Notes:
For detailed show notes and relevant links to additional resources and tools from Chris Brogan, go to Owners Mindset: Getting Programmed for Customer Success
Tom Egelhoff believes the best marketing is happening somewhere every day and all you have to do is find what works and apply that to your market.
In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His experience includes selling sewer piping, retail furniture, technology, commercial buildings, and being the founder of his own successful marketing agency.
He is also a radio talk show host, blogger, podcaster, and small town marketing and advertising consultant.
Tom Egelhoff recommends using social media and the Internet to research successful small town businesses across the country. Call them up to learn as much as you can. This is a great way to make new friends, save time, and make the most of your limited marketing budget.
Show Notes
For detailed show notes and relevant links to additional small town marketing resources, go to Small Town Marketing: What Businesses Need to Know
Frank Kenny has twice been a guest on the show. This week he graciously interviews me to discover and share the top takeaways from Social Media Marketing World 2016, which was hosted in San Diego, CA last week.
Now that Social Media Marketing World has grown to over 3,000 attendees from around the world, one might imagine it would be difficult to get results. However, with over 200 volunteers, hundreds of educational sessions, and many networking opportunities, just a little planning made it possible for me to accomplish my objectives.
The key was having a strategy and following it. And that is also my top takeaway from the event.
Content strategy isn't sexy, but it is indeed what everyone was talking about at this event. Listen to the audio as Frank and I discuss ideas from dozens of presenters, including one strategy everyone can implement: Taking the 3% Challenge.
Show Notes
For detailed show notes and relevant links to useful social media productivity tools, go to Content Strategy: Takeaways From Social Media Marketing World 2016
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.
How to Reach out To Journalists
You can find journalists on Twitter or LinkedIn, but one of the best ways is to simply Google a topic or category to find journalists that are writing on topics relevant to your expertise.
Your pitch to them should be short, but more important, it must be personal or it will get quickly deleted. It just takes a little bit of research to do this right.
When you contact a journalist, mention you noticed he or she has written about a topic relevant to your expertise, and cite the source. Then simply share a few thoughts that build upon the subject matter, potentially for creating a follow-up piece.
Listen to the audio to learn her recommendations for discovering the publications and media outlets that are right for you, and how to use analytics to best allocate your resources.
You can connect with Gini and learn more about her work at SpinSucks.com
Show Notes
For detailed show notes and relevant links, go to Small Business PR: How to Build Relationships with Journalists
David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition. He runs a marketing and training firm dedicated to helping speakers, authors, consultants, and high-fee experts maximize their influence, impact, and income.
David's instant-action marketing advice has been featured and quoted in The New York Times, Fortune, Entrepreneur Magazine, and hundreds of media outlets throughout North America.
Be Sought After for Your Expertise
David Newman is the creator of the Do It! model for helping people become an expert that is sought after, as opposed to a generalist that is a commodity. You have probably figured out that Newman's approach is about taking action, and it is.
The key is taking the right actions that lead to desired results. By setting results aside to focus on process steps it becomes much easier and enjoyable to build the habit of making progress that will eventually be rewarded. Listen to the audio to learn how David breaks it down.
Learn more about David Newman and get free marketing resources, tools, and downloads are waiting for you at DoItMarketing.com
Show Notes
For more detailed show notes, go to Marketing Systems: How to Take the Actions that Get Results
Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a Minute to Change and A Setback is a Setup for a Comeback. His goal in this show is helping you to get motivated to live better and achieve more.
Willie Jolley started his career as a musician, but despite making nightclub owners wealthy his band was fired. He said the key to overcoming that early setback was developing an entrepreneur's mindset, as opposed to a musician's mindset. He says, "Every musician is waiting for his or her big break, whereas entrepreneurs go out and make their own breaks."
Learn more about Willie Jolley and get a free copy of the full version of Napoleon Hill's classic, Think and Grow Rich, as well as other gifts from Dr. Willie Jolley at http://williejolley.com/gift
For more detailed show notes, go to Get Motivated: How to Turn Setbacks into Success
Mark Sanborn is a hall of fame speaker and author of the international bestseller The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary. His expertise on leadership, team building, and customer service has been shared with thousands of audiences around the world.
Mark Sanborn shares seven steps to follow that will make your podcast guest appearance one that is memorable and value-packed, so that you become the one that gets invited back and recommended to others.
- Know the Purpose of the Show
- Understand the Audience
- Be Aware of Transitions and Verbal Patterns
- Balance the Conversation Rhythm and Flow
- Reverse the Roles
- Help Promote the Show
- Recommend and Introduce Guests
Learn more about Mark and access his resources on leadership and turning the ordinary into extraordinary at MarkSanborn.com
For more detailed show notes, go to Podcast Guest: How to Be the One That Gets Invited Back
Mike Gingerich is President of web agency Digital Hill Multimedia and co-founder of TabSite.com contest app for Facebook. He has a passion for business development, marketing, and travel.
In this episode, we continue the conversation we started with Andy Crestodina on how to use Google Analytics to improve website SEO. Mike Gingerich details the essentials you need to know for using Google Analytics to discover the behaviors of visitors interacting with your websites.
Get in touch with Mike and learn more about his work at DigitalHill.com, MikeGingerich.com, his HalfTimeMike.com podcast and on Blab.
Also, check out Mike's new lead capture tool Waftio, which makes lead capture seamless on any website. Use the discount code for This Old New Business listeners: 50offplans.
For more detailed show notes got to Google Analytics: How to Build Better Website Traffic
Michael Goldberg has been teaching the art of business networking and referral marketing at Rutgers University for more than a decade. An amateur boxer, Goldberg uses boxing metaphors to get some of his points across in a memorable way.
He notes that just as in boxing, more and better connections leads to success in business networking. Social media gives everyone the power to make numberless connections, but if there is no personal interaction and exchange of genuine value, successful outcomes are unlikely.
How this works in practice, as you probably know, takes some practice. To learn how a pro makes it sound easy, just listen to the audio.
You can download a free PEEC™ worksheet and learn more about Michael Goldberg and his work as a professional speaker and advisor to financial services firms at KnockOutNetworking.com
For more detailed show notes go to Business Networking: The Art of Connecting, Learning and Helping
There are thousands of live events hosted daily that are in search of talented speakers that can bring value to an audience, with the most in demand speakers paid handsomely for that responsibility.
If this sounds like something you have wanted to learn more about, listen in to this episode with Lois Creamer. She works with speakers to book more business and monetize their intellectual property, including top professional speakers like New York Times bestselling authors Jeffrey Gitomer, Jack Canfield and Shep Hyken.
You will learn how the business of professional speaking has changed, and how you can adapt to get paid for your expertise.
Lois Creamer explains that it is vital to be prepared when approaching organizations to speak at their events. They have to know you understand their meeting objectives, and there are many ways for quickly acquiring that information.
If you listen through the entire episode your learn several practices for doing this research, including one killer tip that is pure genius.
For more detailed show notes go to Professional Speaker: How to Get Paid to Speak to Your Target Audience
You can contact Lois at lois@bookmorebusiness.com and learn more about her work at Book More Business
Many small businesses understand and use an editorial calendar to plan the consistent publishing of content. Consistent publishing is essential, but it is also vital to have guidelines for assuring that content meets the expectations of its targeted audience.
In this, our first 2016 episode of This Old New Business Jeff Korhan discusses why breaking your publishing schedule is not a good thing to do, but it's better than publishing content that does not merit the attention of your audience.
In addition to recommitting to this show, we are starting a new podcast show for landscaping, lawn care and other green industry professionals that want to discover relevant resources, tools and training on all aspects of digital marketing.
You can sign up to be notified about the launch at Landscape Digital Institute.
In this episode, we discuss how the following 9 factors contribute to creating editorial guidelines that build an audience.
- Business Objectives
- Content Mission
- Content Goals
- Audience persona
- Business Distinction
- Editorial Calendar
- Publishing Guidelines
- Channel Plan
-
Tools
-
Download an editorial template from Content Marketing Institute.
- For more detailed show notes go to Editorial Guidelines: How to Publish Content that Builds an Audience
Andy Crestodina is a co-founder of Orbit Media, an award-winning 38-person web design company in Chicago. Andy has written hundreds of articles on topics like content strategy, search optimization, social media and Google Analytics. He is also the author of Content Chemistry: An Illustrated Handbook for Content Marketing.
Frank Kenny is a longtime entrepreneur and former chamber of commerce CEO. He is the founder of a number of educational communities designed exclusively for chambers and their members, including an active Facebook Group and Business Pros Insider, which provide strategies and advice on social media and digital marketing.
Cole Nussbaumer Knaflic tells stories with data. She is the author of Storytelling with Data: A Data Visualization Guide for Business Professionals (Wiley) and writes the popular blog storytellingwithdata.com. Her well-regarded workshops and presentations are highly sought after by data-minded individuals, companies, and philanthropic organizations all over the world.
Steve Coscia helps his mechanical trades clients make more money through improved customer retention and increased upselling. He is a customer service, supply chain and logistics management expert and author of numerous business books, videos and audio programs.
Joe Calloway is a speaker, business author, and is the Executive In Residence at Belmont University's Center For Entrepreneurship. Joe helps entrepreneurs and owners improve performance and grow their business.
Michael Port has been called “an uncommonly honest author" by the Boston Globe, a "marketing guru" by The Wall Street Journal, and a “sales guru” by the Financial Times. Michael Port is a NY Times bestselling author of six books including, Book Yourself Solid, and his hot new release, Steal the Show.
Ryan Jenkins is a speaker, author, and podcaster whose insights have been shared in Forbes, Fast Company and Mashable. He helps organizations better lead, communicate, engage, and market to the Millennials and Generation Z (the post-Millennial generation).
Mark Hunter is known as "The Sales Hunter" because of his global reputation for helping sales teams and sales professionals find better prospects and close them at a higher price. He is the author of High-Profit Selling and watch for his next book in 2016, High-Profit Prospecting.
Stephanie Sammons is a Gen X corporate renegade turned entrepreneur and author of Linked to Influence, an Amazon #1 bestseller. Stephanie is also a speaker, coach, and online thought leader who teaches entrepreneurs how to build digital (and real-life) influence to achieve their ideal work life.
Robert Rose is in the business of helping marketers become stellar storytellers. As a strategist, Robert is the Chief Strategy Officer for the Content Marketing Institute, and Senior Contributing Consultant for Digital Clarity Group. As an author, Robert’s new book Experiences: The 7th Era Of Marketing has been called "a treatise, a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.”
Adele is CEO of the Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business.She offers a compelling strategy for marketers seeking the confidence to say: “This is what really matters to our buyers. So here’s the plan.”
Mark is a globally recognized author, keynote speaker, educator, and a business consultant who blogs at {grow.} In addition to teaching graduate marketing classes at Rutgers University, Mark has written five bestselling books, including the Tao of Twitter (the #1 book on Twitter in the world), Return on Influence, and most recently, The Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing, and Your Business.
Jason Cupp is a former entrepreneur turned Kolbe Certified growth consultant, team builder and motivational speaker. His knowledge and experience on everything from sales and marketing to crisis management have put him in front of businesses across North America and Western Europe, including extensive work within the real estate investment community.
John Ferrara has over 20 years of experience in customer relationship management (CRM) and sales force automation (SFA). An entrepreneur at heart, Jon founded Goldmine in 1989 with a college friend, which he turned into a highly successful venture that he eventually sold to FrontRange. In 2009 he founded Nimble Inc, which produces the popular Nimble Social CRM.
Jeffrey Hayzlett is the former CMO of Kodak and host of The C-Suite with Jeffrey Hayzlett. He imparts lessons that dare companies and their leaders to define where they want to go and fearlessly do what it takes to get there, by caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles.
Jeff Korhan is the author of Built-In Social and host of This Old New Business podcast. He helps organizations adapt traditional business growth practices to a digital, social and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com
Larry Winget is a bestselling author, television personality, social commentator and internationally acclaimed speaker. His newest book, Grow A Pair: How To Stop Being a Victim and Take Back Your Life, Your Business and Your Sanity is a New York Times and Wall Street Journal bestseller. In addition to starring in his own television series on A&E, Larry has appeared on Dr. Phil, The Today Show, and in three national television commercials. Larry’s expertise extends from business success to parenting, and he is well known as the Pitbull of Personal Development®.
Jeff Korhan is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com
Viveka von Rosen is the author of LinkedIn Marketing: An Hour a Day, and known internationally as the “LinkedIn Expert”. Her seminars, workshops and programs have trained over 100,000 people, including executives at several Fortune 500 Companies. Forbes listed her as a top social media influencer for 3 years running, and she has been cited and featured in Money Magazine, CNN, Fortune, Mashable, Social Media Examiner and many other leading publications and events.
Ed LaFlamme is the author of the nationally acclaimed book, Green Side Up: Straight Talk on Growing and Operating a Profitable Landscaping Business. He was formerly the founder of the largest landscape maintenance company in the state of Connecticut, which he later sold to Landcare USA. Today Ed is a professional speaker and partner in The Harvest Group, where he mentors aspiring landscape businesses nationwide.
Scott McKain is an internationally known authority who helps organizations create distinction in every phase of business and teaches how to deliver an Ultimate Customer Experience®. His book, "Create Distinction" was named by 30 major newspapers as one of the "Ten Best Business Books" of the year -- and he is member of the Professional Speakers Hall of Fame.
Phil Mershon is the director of events for Social Media Examiner, where he oversees two signature events: Social Media Marketing World and Social Media Success Summit. Previously, Phil was a training consultant with Koch Industries, a systems analyst for Boeing, and spent over 18 years working for churches and non-profits in leadership roles. Phil is also a jazz saxophonist and songwriter.
Joel Boggess is the host of the award-winning “ReLaunch” podcast show, and the author of the #1 Amazon bestselling book – Finding your Voice. Joel is passionate about sharing fresh ideas, success tips and inspiration through real life stories, and has a personal goal to help millions.
Shelia Butler is a growth strategist, team-builder, and host of To The Trade Radio and Successful Women Talk. She works hands-on with To-The-Trade professionals helping them solve their toughest and most critical business challenges.
Shelia was formerly Co-Owner and Chief Operating Officer of Aidan Gray Home. After selling that business in 2010, she started a consultancy to help other businesses build more repeatable profits.
Mark Sanborn is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is a hall of fame speaker, bestselling author, and noted expert on leadership, team building, customer service and change. Mark is the author of eight books, including the international bestseller: The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary.
Randall Craig helps organizations land their digital strategy airplane through a more integrated approach to marketing. Randall has been advising on Web Strategy since 1994, and he is the author of 7 books, including The Everything Guide to Starting an Online Business, Social Media for Business, and Online PR and Social Media.
Barbara Weltman is an attorney and a nationally recognized expert in taxation for small businesses, as well as the author of many top-selling books on taxes and finance, including J.K. Lasser's Small Business Taxes 2015: Your Complete Guide to a Better Bottom Line.
Jeff Korhan, MBA is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt their traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com
Jeff Korhan, MBA is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt their traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com
Linda Dessau is the author of Write Your Way to More Clients Online. She launched Content Mastery Guide in July 2005 to help business owners grow their blogs and be more effective on social media. Her work has appeared at Content Marketing Institute, Social Media Examiner, and Costco Connection Canada.
John Warrillow is the creator of The Value Builder System, a statistically proven methodology for improving a company’s value. John is also the creator of The Sellability Score, and the author of the bestselling book Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc Magazine as one of the best business books of 2011. Johns new book, The Automatic Customer: Creating A Subscription Business In Any Industry was released by Random House in February 2015.
Ryan Hanley is the Vice President of Digital Marketing for TrustedChoice.com, a national lead generation platform delivering over 7,000 leads a month to insurance agents across the country. Ryan also produces the Content Warfare Podcast -- and recently published his first book, Content Warfare: How to find your audience, tell your story, and win the battle for attention online.
Craig Price is the host and producer of the popular Reality Check with Craig Price podcast. Each week Craig Price sits down to discover the "reality" of someone's profession or expertise. You can listen to past episodes and subscribe to his podcast at realitycheckpodcast.com
Joe Calloway is a consultant, speaker, and author who helps successful businesses improve performance and grow. Joe is the author of the books Be The Best At What Matters Most and Becoming A Category of One.
Martin Limbeck is an international sales authority, sought after keynote speaker, and the author of NO Is Short for the Next Opportunity. He draws on real-life sales experiences to help business owners and sales professionals develop pride, passion, and perseverance so they will love their work and close more deals.
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and the founder of Spin Sucks Pro.
Terry Brock is a communicator. He is a columnist with Business Journals (which includes 43 papers that receive 40 million monthly page views). He is also a Hall of Fame speaker, former Editor-in-Chief for AT&T's blog, and former Chief Enterprise Blogger for Skype. He helps organizations leverage technology and build business relationships with time-honored principles.
Jeff Korhan, MBA is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt their traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com
Jeff Korhan, MBA is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt their traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com
Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.
Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of 2013” by Fortune Magazine.
You can find Joe on Twitter @JoePulizzi. If you ever see Joe in person, he’ll be wearing orange.
Jon Loomer is an educator, struggling public speaker, business and youth baseball coach, tortured Brewers fan, and father of three boys.
JonLoomer.com was launched more than three years ago and is now the go-to source for training courses, webinars, ebooks, free content, and a private community on advanced Facebook marketing.
Cynthia Sanchez is the CEO and founder of Oh So Pinteresting. Her clients range from companies in the mobile app industry to Beverly Hills jewelers. Cynthia is an international speaker, author, and podcaster – and she has been featured by Social Media Examiner and Entrepreneur as a leading Pinterest expert.
Sue B. Zimmerman, otherwise known as the #InstagramGal and #TheInstagramExpert is a master at Instagram for Business. She teaches entrepreneurs, business executives, and marketing professionals how to leverage the power of Instagram for business marketing. Sue B. is the author of Instagram Basics for Your Business, a speaker, business coach, and the founder of Sue B. Do and a number of other businesses.
Ian Cleary is the founder of RazorSocial, which helps companies become more productive and get results with content marketing and social media through the use of technology. He is a speaker, award-winning blogger, and a regular contributor to sites such as Social Media Examiner, The Huffington Post, and VentureBeat.
Marty Grunder discovered his entrepreneurial spirit as a young man with a lawn mower and grew that passion into a multi-million dollar company. Along that journey his success story was amplified by The New York Times and acknowledged with numerous Entrepreneur of the Year honors.
Marty continues to serve as CEO of Grunder Landscaping Co. in Dayton, OH, but his true passion lies in working with business owners and organization leaders to help them drive results.
Rich Brooks is the founder and president of Flyte New Media, a web design and marketing firm in Portland, Maine.
He is also the founder of The Agents of Change Digital Marketing Conference and host of The Marketing Agents Podcast, where he interviews marketing experts from around the world on search, social & mobile marketing.
Rich is an expert blogger, frequent television guest, and a web marketing and social media teacher for entrepreneurs.
Jeff Korhan, MBA is the author of Built-In Social and host of This Old New Business podcast.
He helps businesses adapt their traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small businesses, and a keynote speaker for the associations and member organizations that support them.
Stephanie Sammons is an entrepreneur, a digital business and marketing strategist, and a Certified Financial Planner.
She teaches entrepreneurs, business owners, and professionals how to build personal digital influence and create a more powerful, productive, and profitable digital presence.
Stephanie was recently named one of the Top 10 Most Influential women on Twitter and a Top 25 Social Media Expert by LinkedIn.
Mike Rorie has been actively involved in the green industry for over 30 years. He started Cincinnati, OH based commercial grounds management company GroundMasters with one truck, and grew it into a highly profitable, multi-branch, regional platform that ranked among the largest landscape companies in the country, before selling to a national firm in 2006.
Mike is now the CEO of Go iLawn, the go-to online property measuring system for landscape contractors.
John Lee Dumas is the Founder and Host of EntrepreneurOnFire, a top ranked podcast named "Best in iTunes 2013".
John interviews today's most inspiring and successful Entrepreneurs 7-days a week, and has been featured in Forbes, TIME and Inc. Magazines.
He is also the Founder of Podcasters' Paradise, a community where podcasters learn to create, grow, and monetize their podcast.
Shep Hyken is a speaker and both a New York Times and Wall Street Journal best‐selling business author who has been entertaining audiences with his unique presentation style for over 25 years.
As a customer service expert, he works with companies that want to build loyal relationships with their customers and employees. His programs combine important information with entertainment.
Laura Madison is an enormous Toyota enthusiast and a salesperson at Ressler Toyota.
Laura has created a thriving micro-business within that of her employer, and it is anchored around social media and her website: LauraToyota.com.
Originally from the East Coast, she now lives in beautiful Bozeman, Montana.
Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company. In addition to being named by Forbes as the most influential woman in social media, she is also a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and the co-author of Content Rules - the all-time best-selling book on content marketing. Her new book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content,will help your business tell its story.
Martin Shervington is an executive coach, business consultant, and marketing psychologist whose work centers on communication, people, and technology in modern life. He splits his time between the UK and the United States working on a number of web marketing projects, with a great majority of them involving Google and Google+.
Mike Gingerich is best known as the co-founder of Tabsite, a leading Facebook Page app platform for contests and lead capture. He is also a Facebook marketing speaker, strategist, and writer for notable business publications.
Mike hails from the Hoosier heartland of Indiana, and therefore is naturally an avid basketball fan. His small business digital podcast is appropriately named Halftime Mike.
John Ferrara has over 20 years of experience in customer relationship management (CRM) and sales force automation (SFA). An entrepreneur at heart, Jon founded Goldmine in 1989 with a college friend, which he turned into a highly successful venture that he eventually sold to FrontRange. In 2009 he founded Nimble Inc, which produces the popular Nimble Social CRM.
Ryan Hanley is a consultant, speaker, the host of the Content Warfare Podcast, and soon to be published author of Content Warfare. He helps brands and businesses find their audience, tell their story, and win the battle for attention online.
Frank Kenny is a longtime entrepreneur and former chamber of commerce CEO. He is the founder of a number of educational communities designed exclusively for chambers and their members, including the very active Chamber of Commerce Professionals Facebook group, and Chamber Pros Insider, both of which provide strategies and advice on social media and digital marketing.
Jill Konrath is the bestselling author of SNAP Selling, Selling to Big Companies – and recently released, Agile Selling.
Jill’s expertise has been featured by ABC News, Fortune, Forbes, The New York Times, Inc, and many others. She’s full of great advice and fresh strategies for winning NEW customers in today’s evolving sales environment.
Chris Brogan is the CEO of Human Business Works, the publisher of Owner Magazine, and a New York Times bestselling author of multiple books, including The Impact Equation, Trust Agents (co-authored with Julien Smith), Social Media 101, Google+ for Business, and most recently published, The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators.
John Jantsch is the founder of The Duct Tape Marketing System, and a recognized small business expert. He is the author of a number of books, including Duct Tape Marketing, The Referral Engine, The Commitment Engine, and recently released, Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar. Jeff Korhan and John Jantsch discuss smart selling and building digital marketing assets to establish trust early in the buyer's journey.