A podcast show with a quirky and friendly approach to all things branding, business and marketing. Be prepared to be inspired, informed and motivated as we cover both serious and fun topics that help you create an awesome brand, get more productive and achieve a better work/life balance.
In today's episode, Sophie discusses taking ownership as a leader following her recent reading of "Extreme Ownership" by Jocko Willink and Leif Babin
In this episode Sophie shares her thoughts after reading the book "The Five Love Languages" by Gary Chapman
In todays episode, Sophie asks if the visual representation of your business is in balance with your deliverability and if it's not - what to do about it
Is the real personality of your business coming through in everything that you do when it comes to branding? Sophie considers this question in today's episode
In today's episode Sophie asks you to step out of your comfort zone and see what happens - it's not as scary as you think!
In this Q&A session with Nial Adams, Sophie explains why targeted marketing is not bad for your business
In this episode, Sophie talks goal setting. You may have heard of setting SMART goals, but what about PURE goals? Listen in to find out more
In today's episode, Sophie explains why being grateful can change your life & your business
Sophie takes you through the creative and learning process behind the Ultimate Diary Planner and shares her thoughts to help you create and launch your own product
Why does your business need loyal customers and how do you get them - listen in as Sophie explains
In this episode Sophie reveals why brand consistency is essential for your business growth
In this episode Sophie asks if you are thankful for your life right now and what you need to do to make changes
In today's episode, Sophie discusses how the small things in life and business can make a happy difference
Is your to do list never ending but you're procrastinating over tasks? In today's episode, Sophie shows you how to focus your mind, kickstart your determination and get stuff done
In today's episode, Sophie explores your marketing and reminds you that it takes 25 touchs before a customer buys from you - are you touching your customers enough?
In today's episode, Sophie asks what change would you like to see in your life right now
Sophie discusses how you position your brand and asks what does your business stand for and how does it demonstrate this? Are you being congruent?
In this episode Sophie shares a virtual hug with you for those times when you feel alone in your business and are not achieving all that you set out to
Nial Adams, an acclaimed Marketing and Business Growth Specialist with over two decades of business experience, shares his thoughts on working with social media managers
In this Q&A session with Nial Adams, Sophie shares her experience of starting a brand from scratch
Nial Adams, an acclaimed Marketing and Business Growth Specialist with over two decades of business experience, shares his tips on developing local connections
In this Q&A session with Nial Adams, Sophie explains the difference between a brand coach and a graphic designer
Nial Adams, an acclaimed Marketing and Business Growth Specialist with over two decades of business experience, shares his thoughts on how to use marketing to build relationships
In this episode Sophie shares her design tips on image sizes for signage or large format printing
Nial Adams, an acclaimed Marketing and Business Growth Specialist with over two decades of business experience, answers this important question
Useful design tips in this episode from Sophie re image sizes for printing - delve into the world of dpi's!
It’s important to keep your eyes open when you’re considering your own branding, because you can stumble across inspiration and examples in lots of unexpected places.
In this episode Sophie explores how and when you should promote your various businesses - being specific is the key!
Finding and working with a graphic designer for the first time can be a daunting and difficult task. In this episode Sophie gives you some top tips about what you need to look out for when you're choosing a designer and the different ways you can go about having design work done for you.
One of Sophie's favourite soapbox subjects is brand consistency. In this episode Sophie goes into more detail as to why being consistent is so very important when it comes to your branding, how you can build a brand over time, how the big boys use consistency to create a very strong brand identity and how you can learn from them to create your own powerful brand.
A subject that is little considered before you begin your business journey, and yet fonts and colours are the backbone of your visual brand. A whole new world of potential and confusion - but which do you choose and where do you find the right ones for you? Listen in as Sophie gives you a short introduction into the power of fonts and colours for your brand.
In this episode Sophie talks through the pros and cons of rushing to get what you feel is expected of you when it comes to design and print. The humble business card has many positive points, but only if you will make full use of them. Plenty of food for thought here if you're considering getting any printing done for your business.
In this episode Sophie explores ways to move forward in your life and business when overwhelm strikes
In this episode Sophie explores ways of getting back in the flow when you feel like giving it all up
If you don't know where you're going, how on earth are you going to get there. In this episode Sophie talks about the taxi journey that so many business people are on - a taxi to nowhere. Are you in that taxi? Maybe it's time to tell the driver where you want to be going... When you listen it will all become clear.
One of the most commonly asked questions; with so many networks to choose from how on earth do you know which is right for you? If you've been wondering what the answer to this is then listen up because Sophie explains all in this episode.
Sometimes you can be putting a bright and sunny persona out to the world but feeling fragile inside. This episode is a gentle boost to motivate you to keep going on your journey to achieving your business dreams.
Scheduling can be a bit of a minefield and it's definitely not about spamming. In this episode Sophie talks about the pros and cons of scheduling social media and some tips on how to do it well and what to avoid.
In this weeks episode, Sophie challenges you to deal with whatever life throws at you, quickly!
In this podcast Sophie talks about taking a moment to stop and recharge your batteries. How finding the time for even just a minute out of the rush that is life can be all you need to give your body and mind the boost it needs
In this episode Sophie shares information on scaling and expanding your business from a recent training course she found very valuable
Listen in as Sophie asks you to reflect on your life and focus on the things that matter to you
In this episode Sophie shares her thoughts on logo design and why it's just one piece of brand jigsaw puzzle
Life flies past so fast! We’re already into February and it seems we have an increasing number of things vying for our attention. Time to stop for a second and remember the important things. On this week’s podcast Sophie talks through 42 life lessons and it all gets rather deep and meaning full at the end too.
In this episode Sophie explores the area of niching and identifying your perfect client and why this is a must for your business
No matter what industry you're in, what your turnover is or what you're goals are, if you have a clear focus and market consistently in line with that focus then you will grow your business effectively. Sophie speaks about why being a generalist can be bad for business and how you can stand out from the crowd.
No doubt you've heard someone say 'I'm going to stick to it this year'... perhaps you've said those immortal words yourself before? This episode looks at approaching business in a holistic way and ensuring that there’s a good balance between work and life.
Every new year you see a sea of 'New Year New You' style promotions and there's a good reason for it. When the first of January comes round you can't help but wonder where the last 12 months have gone, take a look at what you did during that time. In this episode Sophie looks at what’s working for you and what needs to change in the year ahead.
Sometimes life gives you a nudge to remember the important things. Following a breakdown, Sophie muses on how easy it is to think there will be time for the things that matter and how we can make changes in the way we think and behave to ensure we're not left running on empty ourselves.
Launching the podcast Sophie speaks about her journey from young mum to award-winning business woman and touches briefly on some of her adventures along the way.
In this episode Sophie speaks about how modelling (not the fashion type!) can help you achieve bigger and better things for your business. Also how becoming an expert in a niche area can make a massive difference and get clients knocking on your door.
Brand is a powerful thing that can create strong emotional reactions with your clients and the level of that emotion is down to you creating a brand that people can feel so passionately about. In this episode Sophie explains the essence of branding and how you can start creating a stronger connection with your audience.