Talking Marketing: Recent Episodes
AMA Boston
Talking Marketing is an AMA Boston Chapter original podcast featuring interviews with nationally renown marketing experts. Get tips, insights, trends and best practices to keep you up to speed on marketing thought leadership and ideas.
Welcome back to Talking Marketing! This is Season 2, Ep 2, From Users to Advocates: The Art of Community Strategy.
Everyone says they're building community. Almost nobody knows what that actually means. Meghan Arnold does. She's spent 20 years doing it — for a transit system, a global design conference, a beloved font brand, and thousands of Adobe creatives across North America.
In this episode we talk about:
- The real difference between a community and an audience with a logo
- What managing communications for 42 million transit riders taught her about human connection
- How to hold a community's trust through a rebrand they didn't ask for
- What almost broke a major design conference that the audience never knew about
- What people are really looking for when they walk into a room you've built
This one's for anyone who's ever used the word "community" in a deck and wondered if they actually meant it.
Welcome back to Talking Marketing. This is season 2, episode 1.
In a hyper-crowded market, generic campaigns are white noise. If you want to win enterprise-level accounts, you have to treat them like a market of one. On this episode, I am joined by award-winning marketing executive and strategist Sloan Newman to discuss his brand new book, "The Relationship Revolution: Mastering 1:1 Account-Based Management."
Sloan breaks down exactly how to move away from rigid dashboards and transition toward human-centered, high-impact engagement that secures multi-million dollar pipelines.
What we cover:
💡 The "CMO of your accounts" mindset shift.
💡 How to balance intense 1:1 personalization with the corporate demand to scale.
💡 The leading indicators that actually prove ABM velocity during long sales cycles.
💡 Real mistakes to avoid when deploying your first strategic ABM playbook.
Ready to lead the revolution in your accounts?
Welcome back to the last episode of Talking Marketing, season 2025-26.
We close this year on a high with Bryan Fikes.
20 years in marketing. Multiple startups built. And a new AI agent named Bodhi.
What happens when two decades of grit meets ultimate personal clarity and cutting-edge tech? You reinvent the entire entrepreneurial playbook.
In this conversation with Bryan, we skip the surface-level AI hype and get into the real mechanics of modern business building. He has scaled the massive, multi-million-dollar traditional agencies of the past, but today, he's building something much more potent: a lean, automated, hyper-focused future.
We dive deep into:
- The 20-Year Perspective: What remains true about building a startup when the tech stack changes every six months.
- The Power of Focus: How marking one year of sobriety unlocked a new level of operational velocity.
- Meet Bodhi: Why AI agents (not just tools) are redefining the solo founder journey and replacing heavy agency overhead.
If you're an entrepreneur trying to scale without drowning in operational noise, this conversation is a masterclass in modern leverage.
Welcome back to Talking Marketing! 🎙️
In Episode 68, I sit down with Jeff Porter, marketer at EventPipe and hip-hop artist — to explore why success doesn't have to fit into a single box. From working with children with autism to spending seven years at one company, becoming the only marketer in the room, navigating competing opinions, and balancing a creative career in music, Jeff shares the lessons that shaped his unique path.
In this episode, we discuss:
- What the classroom taught him before marketing ever could
- The value of staying and growing within one organization
- What day one really looks like when you're building marketing from scratch
- How to protect your strategy when everyone has an opinion
- Why making music makes him a better marketer
If you've ever been told to "pick a lane," this conversation is for you. Sometimes the most rewarding careers are built by following more than one path.
🎧 Listen now and join the conversation.
Two years. One million doughnut samples. And a masterclass in brand stewardship.
For National Donut Day, the Talking Marketing podcast goes behind the scenes of one of the most anticipated sweet-treat collaborations in recent history. In this exclusive episode, we sit down with Charlie Hodges(Krispy Kreme) and Shannon Salzano (Milk Bar) to unpack the strategic, messy, and brilliant realities of bringing two iconic culinary giants into the same room.
From non-traditional career pivots to the intense operational pressure of a global rollout, this conversation moves past the standard marketing playbook to look at the real tension between creative nuance and massive scale.
What you'll learn from this episode:
- The Non-Linear Path to Brand Love: How Charlie's journey (Chick-fil-A, J&J, Krispy Kreme) and Shannon's path (Editor to Milk Bar Creative Director) shaped their philosophies on building consumer devotion.
- The Anatomy of a 2-Year Collaboration: A candid look at where the partnership nearly fell apart, who blinked first, and the unexpected lessons learned from managing high-stakes brand equity.
Welcome to Talking Marketing, Episode: 66 Neil Cohen - The Marketing Therapist.
Most brands think they have a marketing problem. Neil Cohen has spent 40 years proving they have a listening problem.
From the boardrooms of Hilton, Arby's, and Sega to over 300 companies advised across three continents — the pattern never changed. Brands that struggled weren't out-spent or out-creative'd. They were out of touch with the very people they were trying to reach.
Neil calls it therapy. Because that's what it is. The diagnosis is usually simpler than anyone wants to admit — and fixing it costs far less than ignoring it.
In this episode, Neil breaks down why listening is the most underrated skill in marketing, what decades inside big brands taught him about the ones that got it right, and why the most expensive mistake a company can make is assuming they already know the answer.
For every marketer who's ever built a campaign — this one hits different.
Welcome back to Talking Marketing - Episode 65 - The Hard Truths About Building Boston's Design Community.
This week I sat down with Catherine Headen-Carlucci — designer, consultant, and President of AIGA Boston — for one of the most honest conversations I've had about what it really takes to build a design community from the inside.
We went deep on: — The gap between what designers are trained to believe design is, and what it actually is in practice — What AIGA Boston is doing that most designers don't know exists — Why Boston loses its talent to other cities and who's responsible for changing that — What the next version of Boston's design community needs to look like.
This is not a surface conversation. Catherine doesn't hold back — and that's exactly why you should listen.
Hello and welcome back to Talking Marketing, Episode 64 — Agile Marketing: Beyond the Buzzword.
In this episode, we sit down with Kamal Hans, an Enterprise Agile Coach and SAFe-certified practitioner based in Boston, who has spent his career helping global organizations — including Ericsson, Bose, Kronos, and Vistaprint — build more adaptive, collaborative, and effective ways of working.
In this conversation, Kamal breaks down what Agile Marketing really means beyond the jargon, how marketing teams can deliver value earlier and learn faster, why feedback loops matter more than ever in modern marketing, and what organizations get wrong when they try to make the shift.
Whether you're new to Agile or looking to strengthen how your team works, this episode is packed with practical perspective and hard-won lessons from the field.
Welcome back to Talking Marketing, Episode 63 - The Business of Being Human
In this episode, I sit down with Bob Cargill - former AMA Boston president, educator, and the mind behind upcoming "The Bob Cargill Marketing Roadshow". We explored a tension every marketer is quietly dealing with right now:
- Why "being authentic" suddenly became a marketing tactic
- What AI is actually changing about marketing careers
- Why trust is getting harder to build (even when brands try)
- And why the most human brands often feel the least "polished"
If you're working in marketing right now, this conversation will likely make you rethink a few things.
Hello and welcome back to Talking Marketing, Episode 62 - When Experience Becomes Authority - The Making of a Marketing Leader
Not every marketer gets to see the industry from this many angles. Luxury retail. Consumer electronics. FMCG. Broadcast media. B2B. Across some of the world's most demanding markets.
On the latest episode of Talking Marketing, we're joined by Amrita Datta, someone who has a perspective on marketing leadership that could only come from a career built the way hers has been.
We talk about owning outcomes, leading cross-functional teams, building credibility in new markets, and what the marketing industry looks like when you've operated at the highest levels of it across very different worlds. The kind of conversation that reminds you how much there still is to learn.
In Episode 61 of Talking Marketing, we explore how data and artificial intelligence are reshaping the modern marketing playbook. We sit down with Nick Stamoulis, President - Brick Marketing, a Boston-based digital agency with over two decades of experience helping brands navigate the evolving digital landscape.
Together, they discuss how marketers can move beyond hype and build strategies grounded in data, long-term brand equity, and measurable revenue impact. In this episode, we explore:
- How agencies evaluate new AI tools and separate real value from industry noise
- Why first-party data and stronger tracking infrastructure are becoming essential
- The risks of AI-generated marketing at scale — and how to protect brand equity
- The future of marketing measurement beyond traditional CPA and ROAS
Whether you're a marketing professional, agency leader, or student entering the field, this conversation offers practical insights into building marketing systems that deliver sustainable growth.
Hello! Welcome to Episode 60: Experience-Driven Branding in a Digital World.
In this episode, Lana and Aishwarya sit down with Magic Promotions founder Sue Wei.
Most brands underestimate gifting. In reality, it's one of the most underutilized tools in the brand-building arsenal. In this episode, Sue shares her journey from hospitality to leading Magic Promotions - a global partner helping organizations create meaningful relationships through strategic business gifting and experiential marketing across markets.
We would also like to extend our sincere gratitude to our Platinum Sponsors, Brick Marketing, for their generous support. Your partnership is truly appreciated and instrumental to our success! For more information, click here.
Episode 59 From Vision to Value: Creative Marketing That Moves Results
Creativity doesn't lose its power when it's measured - it gains direction.
In our latest episode of Talking Marketing, we sit down with a seasoned creative marketing strategist, Claire Farrell to explore the evolution from graphic design to data-driven marketing leadership. We discuss CRM and performance marketing, leading creative teams, training sales organizations, and how AI is reshaping creativity without replacing it.
If you're navigating the tension between creativity and data, or wondering what the future of marketing roles really looks like - this conversation offers clarity and perspective.
A quick thank you to our sponsor, Brick Marketing, a trusted Boston digital marketing agency with 20+ years of experience, helping businesses drive strategy & implementation that solves complex challenges.
Brick Marketing achieves business, sales, and marketing goals by offering the following solutions: SEO, GEO, content marketing, social media, PPC, email marketing, website development & AI marketing. You can learn more at brickmarketing.com, and we're grateful for their support in making this conversation possible.
Episode 58: Purpose, Product, Promotion: Inside a Founder-Led Brand with Andrea & Miriam
We're wrapping up the year with an inspiring conversation with Andrea and Miriam, founders of Listen To Your Mothers, on purpose-driven branding and growth. We unpack how their mission informs product decisions, how they've shaped a distinct brand voice, and how promotion evolves as a company scales, without losing authenticity. From aligning brand values with business decisions to scaling marketing without losing authenticity, this conversation explores what it really takes to grow a brand from the inside out.
This episode is ideal for everyone - founders, marketers, and creatives looking to better understand how purpose, product, and promotion intersect in real-world brand building.
Hello you! We are back with our episode 57 - The Creative Crossover: Marketing, Music & AI with Drew Thurlow!
In this episode, Drew Thurlow joins us for a wide-ranging conversation at the intersection of marketing, music, and AI. We explore what creativity really means in an AI-powered world, how lessons from the music industry translate into brand strategy, and what marketers need to lean into as technology reshapes the way we work. Drew shares insights from his career across entertainment and tech, plus what still sets human creativity apart.
We would also like to extend our sincere gratitude to our Platinum Sponsors, Brick Marketing, for their generous support. Your partnership is truly appreciated and instrumental to our success! For more information, click here.
The lines between marketing, communications, and strategy have blurred beyond recognition. For modern marketers, mastering this convergence is no longer a nice-to-have—it's the key to building authentic brands and driving real impact.
In this episode, we sit down with Myles Goldman, a Boston-based health communications professional, to break down the silos. We explore why the most successful marketers today are those who can seamlessly weave high-level strategy with practical comms execution.
We dive into crucial questions like:
- How has the convergence of marketing and communications revolutionized brand storytelling?
- What’s the secret to building a powerful and authentic personal brand on LinkedIn that goes beyond just job hunting?
- What unique challenges and opportunities does healthcare marketing present, where clarity and trust are everything?
Myles also shares invaluable advice for early-career professionals on the most undervalued skill to develop and the emerging trends every marketer should be preparing for right now.
Tune in for a masterclass in building a resilient, integrated, and forward-thinking marketing career.
What a long, strange trip it's been! For my final episode as host of Talking Marketing, I (Allen!) brought a portable mic to our annual board retreat to chat with each member of the current and incoming board that I could get time with. Much was learned, good times were had, but for now, this season of Talking Marketing comes to a close. Stay tuned soon for our new host, who I'm positive will outclass anything I've done here and make an even better show for you all.
Sincerely, to anyone who's listened to Talking Marketing the past three years: thank you, and I will see you out there!
-Allen Ibrahim, former VP of Podcast for AMA Boston
This episode was sponsored by MarketingHQ! Find their free newsletter, job board, career coaching, and AI resume and cover letter builder at https://apps.marketinghq.io.
https://amaboston.org is your #1 source for all things AMA Boston, including our job board, sponsor opportunities, blog, podcast, and events calendar!
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
After a short break for the holidays, Talking Marketing RETURNS with a jam-packed interview with Paula Milam from TruStar Marketing and our sister chapter, AMA Nashville. Allen even brought on Brian Hurst, our wonderful VP of Social Media, to help interview Paula. We hope you all enjoy the conversation (Internet issues aside!) and find some useful info for your marketing career.
This episode was sponsored by MarketingHQ! Find their free newsletter, job board, career coaching, and AI resume and cover letter builder at https://apps.marketinghq.io.
https://amaboston.org is your #1 source for all things AMA Boston, including our job board, sponsor opportunities, blog, podcast, and events calendar!
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
VP of Volunteers Romanshika is in the host chair on this episode of Talking Marketing with Worcester native business owner Briana Azier, founder of Bri's Sweet Treats talking about local business secrets, the joys of supporting your community, and so much more. We hope all Talking Marketing listeners have a very happy new year, and we hope to see you soon at upcoming AMA Boston events!
https://www.shopbrissweettreats.com/ is Bri's website where you can order treats to be shipped to you. Or if you're in the Worcester area, the store can be found in the Worcester Public Market on 160 Green St Suite 12, Worcester, MA 01604, United States.
This episode was sponsored by MarketingHQ! Find their free newsletter, job board, career coaching, and AI resume and cover letter builder at https://apps.marketinghq.io.
https://amaboston.org is your #1 source for all things AMA Boston, including our job board, sponsor opportunities, blog, podcast, and events calendar!
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
We're THRILLED to bring you a new Talking Marketing with Head of Content for The B-Side newsletter, Emily Schario! She brought a great energy to the pod and so much insight from her time with GBH, growing up in and around the Boston area, and in her short time at the Globe! Learn all about the B-Side's ideal marketing persona, Emily's favorite Boston sports teams, and so much more on this episode of Talking Marketing.
Subscribe to the B-Side and follow their socials!
https://www.boston.com/tag/the-b-side/
https://www.tiktok.com/@bostonbside?lang=en
https://x.com/bostonbside?lang=en
https://www.instagram.com/bostonbside/?hl=en
https://amaboston.org is your #1 source for all things AMA Boston, including our job board, sponsor opportunities, blog, podcast, and events calendar!
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
Two podcasters unite in the latest Talking Marketing! This time, Allen chats with Anusha Kannan, host of the excellent Marketing Woman podcast, Boston transplant, and LinkedIn legend herself about data analytics, the value of work culture, and how Boston is better than Cleveland (we love you, Cleveland marketer friends!)
Check out https://www.anushakannan.com/ for all of her work, including The Marketing Woman and Elevare Gazette newsletter.
amaboston.org is your #1 source for all things AMA Boston, including our job board, sponsor opportunities, blog, podcast, and events calendar!
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
Continuing on our recent theme of looking inward, we flipped the script this time on Talking Marketing! Victoria interviewed me, Allen, for this episode before a recent networking event at Digitas in Boston. Thanks a million to Victoria for stepping up to the plate and asking me some great questions, and thank you all for allowing us to do 50 of these! Here's to the next 50.
Check out Allen's other podcast: chatzpod.simplecast.com
Check out amaboston.org for our events calendar (NEXT EVENT: MAY MARKETING MINGLE 5/21!!!) and you'll find our blog (run by Victoria!) and our job board if you are hiring or looking for a job.
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
AMA Boston takes a look inward as Allen interviews our President-Elect, Emilee Cocuzzo! The conversation takes some interesting turns as we begin on her career goals, yet we somehow make it back to Taylor Swift by the end. Many thanks to Emilee for taking the time out to make this happen!
Emilee's LinkedIn: https://www.linkedin.com/in/emileecocuzzo/
Emilee's Twitter/X: https://twitter.com/Emilee_Cocuzzo
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org.
Become a member at https://amaboston.org/become-a-member
At long last, Talking Marketing returns from the holiday break with Allen's interview with Teo Mefalopulos and Blake Takushi from Idea Peddler! They discuss what it was like being approached by larger companies looking to absorb them, how one of them got the other to drop out of college, and how much we all love Hulu's "The Bear"!
https://www.linkedin.com/in/teomefa/
https://www.linkedin.com/in/blake-takushi-023ba1149/
https://www.instagram.com/blaketak
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org.
Become a member at https://amaboston.org/become-a-member
With large gaps between sales and marketing (a common pod topic, we know!), InnerView seeks to create a bridge between them while also keeping the customers in mind. Allen had the opportunity to briefly chat with Chris Wallace recently about his company, the irreplacable nature of human content, and how we need to keep ourselves in mind in our business. We hope you learned something from this episode, so give us a holler if you did on social media!
Links referenced:
https://innerviewgroup.com/infront/
https://www.linkedin.com/in/saleskickoffspeaker/
https://www.linkedin.com/in/jasonbrewerbrolik/
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org.
Become a member at https://amaboston.org/become-a-member
Talking Marketing is back, everybody clap! Allen sat down with Jeff from Provalytics and started by discussing the cookie-less future of the Internet, pivoted to the value of good branding, and somehow ended up discussing magic!
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org.
Become a member at https://amaboston.org/become-a-member
In this highly anticipated SEASON FINALE of Talking Marketing, Allen speaks with Neal Schaffer and learns something new every five minutes. Whether it's about influencer marketing, the tricks to being a successful content marketer, or how AI doesn't have to replace video creators, Neal is just chock full of insight. We hope this episode is informative and fun for you all, and we'll be back in the fall with more Talking Marketing!
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org.
Become a member at https://amaboston.org/become-a-member
In a very special in-person episode of Talking Marketing, Allen sat down with Patrick and Liv from Emerson College to discuss their college careers, how they both landed excellent internships, and what they're hopeful for as future marketers!
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org.
Become a member at https://amaboston.org/become-a-member
In this special bonus episode, Allen chats with the first ever Talking Marketing guest Louis Gudema about where his career has gone since 2018, what's new in the latest edition of Bullseye Marketing, and how integral creativity is to marketing.
This episode also has a video version, which can be found here on our YouTube channel: https://youtu.be/yS4hCEgMvEc
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org.
Become a member at https://amaboston.org/become-a-member
Allen chats with Tim Hally from Munq Creative about teaching the next generation of marketers, Gen Z entrepreneurs, and the power of storytelling!
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org.
Become a member at https://amaboston.org/become-a-member
Allen had the wonderful opportunity of speaking to Prasanna Dhungel, managing partner and co-founder of GrowByData. Prasanna has years of experience in the data and tech world, and he's brought all of that to the modern world with a successful business model of "explaining the change". Hear about that and more, including a brief discussion of Google and ChatGPT's recent AI efforts in the episode.
This episode also has a video version, which is available on our YouTube channel along with other great videos! https://youtu.be/ET7O6tXtT5A
Check out Prasanna's company and see if they can help your marketing team at growbydata.com.
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
What makes someone choose one company over another? How does a company like Vision Advertising maintain 100% employee retention during the COVID-19 pandemic? Why are so many marketers into running? We answered all these questions and more in the latest Talking Marketing discussion with Vision's COO Julia Becker Collins.
This episode also has a video version, which is available on our YouTube channel along with other great videos! https://youtu.be/ET7O6tXtT5A
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
Allen had the pleasure of speaking to Vladimer Botsvadze, a world-renowned influencer, keynote speaker, marketing expert, and consultant to discuss the hard work it takes to become a successful marketer, the life habits Vladimer is proud of, and the relatable feeling of being the only one of your friends this into marketing.
This episode also has a video version, which is available on our YouTube channel! https://youtu.be/EyBOuJ9yKsY
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
This month on Talking Marketing, Allen Ibrahim chatted with Managing Partner at FullSurge Mitch Duckler about how brand marketing can be leveraged, what makes a unique brand identity, and how to differentiate your brand in a crowded market.
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
This month on Talking Marketing, Allen Ibrahim chatted with Managing Partner at FullSurge Mitch Duckler about how brand marketing can be leveraged, what makes a unique brand identity, and how to differentiate your brand in a crowded market.
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
In the latest Talking Marketing, Allen Ibrahim sits down with Babbleboxx CEO Sherri Langburt about what it's like starting an influencer marketing business with such a unique gimmick, the magical benefits of napping and crying, as well as some CRUCIAL tips for new marketers hoping to start their own company.
Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today!
Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
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Talking Marketing is BACK, and new Director of Content Allen is chatting with Jen Faucon, a global marketing leader with years of experience across multiple agencies like McCann, BBDO, and iProspect. She now works on global programs and innovation at USCIB, and she took some time to chat with us about the 2022 Super Bowl ads (including her favorites), defining buzzwords like "hyper local", breaking into the marketing industry as so many entry-level jobs are being replaced by AI, and much more! There's even a brief discussion of NFTs and crypto, and how they're changing the way we think about finance! It's a jam-packed episode, and we hope you enjoy the discussion.
In this episode of Talking Marketing, we sit down with Carlos Silva, CMO of KissPatent, a company helping startups protect their ideas with patents. KissPatent was founded as a remote company and Carlos talks about the advantages that created for his team when the pandemic struck as they were already familiar with the remote work structure. Carlos is an advocate for remote work, and he shares how it’s positively impacted his professional and personal life and why he feels remote work will become the new normal. He also shares how his company was able to launch their sister company during the pandemic and continue to be innovative despite all the chaos the pandemic created.
In this episode of Talking Marketing, we sit down with Tina Cassidy, Chief Marketing Officer for GBH. Tina talks about the recent rebrand her team has gone through and why the decision was made now to rebrand the iconic brand WGBH. Tina also talks about marketing to a large demographic of consumers, the challenge of being a non-profit organization and working with a small marketing budget, and what Tina’s thoughts are on the future of the media industry with the rise of digital media.
The global pandemic has sparked a new boom in the streaming world, forcing people to stay home and allowing for streaming platforms such as Netflix, Amazon Prime and Apple TV to gain millions of new subscribers in 2020. In this episode of Talking Marketing, Parna Sarkar-Basu, VP of Brand Marketing and Sponsorship sits down with Lisa Ahern, VP of Product Marketing at Effectv to discuss the ongoing “streaming wars” in the entertainment industry and why traditional TV is here to stay. Lisa also shares how her company was able to adapt to the pandemic and use data to understand how different audiences we consuming TV and streaming platforms once the pandemic struck, allowing for Effectv to effectively target audiences with the right content and ads at the right time.
In this episode of Talking Marketing, we sit down with Chris Stephenson, CEO and Co-founder of Topos Labs. Chris talks about the role of technology in modern marketing and why marketers need to be technologically curious. He also shares how marketers can use A.I. and machine learning to speed up marketing efforts and have a positive impact on their jobs, as well as where the future of A.I. and tech is going and what this all means for marketers.
In this episode of Talking Marketing, we sit down with Melissa Obleada, former Diversity and Inclusion Program Manager at Hubspot. In 2014, Melissa and other Hubspot employees created “The Culture Team,” a diversity and inclusion team focused on creating a positive workplace environment. Melissa shares how this team was able to improve an already strong company culture at Hubspot and help anonymously voice the opinions and feedback of employees to the leadership team. Melissa also shares her thoughts and suggestions on what companies can be doing to start getting involved in the conversation and educating yourself.
In this episode of Talking Marketing, we sit down with David Meiselman, CMO of ezCater. David talks about how the global pandemic has affected his team’s marketing strategy and the catering industry as a whole, and how through all the turbulence and uncertainty COVID-19 has presented, ezCater has been able to adapt and continue to grow at a rapid pace. David also shares how digitalization has reshaped the catering industry and how his team is using data to drive efficiency and success.
In this episode of Talking Marketing, we sit down with Andrew Penziner, Principal at Motivity Video. Andrew shares how video marketing can help marketing and sales teams engage with an audience and how keeping the end goal of your video top of mind will help you achieve certain objectives. Andrew also discusses the importance of being authentic in video marketing and shares some tips on how to come across as genuine and real in your video efforts.
In this episode of Talking Marketing, we talk with Olivier Jamin Changeart, Founder & Owner of OCJ Artisan of Sound, to talk about the power of audio marketing for brands. Olivier discusses why audio is such an important asset for brands today and why brands that aren’t utilizing audio in their marketing right now are missing out on opportunities. Olivier also shares his thoughts on the future of audio in marketing and why he believes audio marketing is here to stay.
The COVID-19 outbreak has forced companies to shift to remote working and with that, we’ve seen a change in social media trends and engagement. In this episode of Talking Marketing, we talk with Pushpa Ithal, CEO of MarketBeam, a social amplification platform. Pushpa shares some of the trends her and her team have seen since the start of the outbreak, including changes in social behavior, what types of content is performing better than others, and how audiences are engaging on social. We also discuss the importance of developing and tweaking your social strategy right now, as well as the long-term benefits and opportunities social media can have for your company.
In this episode of Talking Marketing, we sit down with Scott Braun, CMO of Drizly. Scott talks with us about the challenges that come with working in a regulated industry and how that affects Drizly’s marketing strategy. He also discusses why understanding your customer is so critical for marketers to help them break through the noise, reach your audience and integrate your brand into your customer’s lives.
In this episode of Talking Marketing, we sit down with Drew Fortin, SVP of Sales & Marketing at The Predictive Index. Drew shares his journey as a marketer and how it brought him to P.I. 5 years ago when he stepped in as the Vice President of Marketing, leading a team of only a few marketers at the time, but has since grown the sales and marketing unit to over 50 people. Drew offers insights as to how he’s been able to successfully lead and grow this team, why he fosters constructive conflict within his team, and why he abides by the “hire slow, fire fast” approach when it comes to hiring employees to build his team for long-term success.
In this episode of Talking Marketing, we sit down with John Jantsch, bestselling author, speaker and marketing consultant. We talk with John about his new book The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed your Soul and Grow Your Business and why he decided to write this very different book that offers daily, inspirational meditations. John also shares his thoughts on why it is so critical for marketers today to be creating a better customer experience for their audience and why automating everything is not the answer, but rather we should be working to “humanize” certain aspects of our business and create a more personalized customer experience.
In this episode of Talking Marketing, we sit down with Victor Milligan, former CMO of Forrester Research. Victor talks about how critical it is for B2B marketers to invest the time to fully understand their consumer. He also says that marketers today are too risk averse and the risk of doing nothing is risk onto itself, and that taking more risk will allow marketers to grow and learn.
In this episode , we sit down with Marc Osofsky, former CEO of Aberdeen. Marc talks with us about how intent data can be made more actionable for marketers and provides some success examples. He also talks about account prioritization and approach, account intelligence and best practices for target accounts not showing any intent signals, how to think about competitive advantage, and managing a marketing budget while justifying ROMI’s, all while getting the most value.
Marketing is the act of making change happen. In this episode, we sit down with Seth Godin, a world-renowned marketer, author, entrepreneur, and speaker. Seth dives into this idea of creating change and discusses why marketers need to be thinking about how to make people appreciate change. Seth also talks about the importance of brand storytelling, how marketers need to be searching for the smallest viable audience and delighting them, and much more.
In this episode of Talking Marketing, we sit down with marketing thought leader and world-renowned author David Meerman Scott. David talks with us about his new book, Fanocracy. He shares with us how organizations, small and large, can organize and amplify the passions of their best customers. He also talks about “fandom” being a genuine human connection with like-minded people. David talks about why fandom is so powerful and how it can revolutionize a business.
As we become more digital and technology becomes more sophisticated, it's forcing marketers to return to creativity. In this episode of Talking Marketing, Charley Spektor, Principal and Co-founder of Saratoga B2B Group, shares how he has been able to crack the code and work with his clients to get their websites on the first page of Google. Charley also discusses SEO best practices and some trends marketers should be aware of as we head into 2020.
In this episode of Talking Marketing, we sit down with Christopher Penn, Co-Founder and Chief Data Scientist at Trust Insights. Chris talks with us about artificial intelligence and how it is impacting marketers today. He also shares his thoughts on how marketing will evolve in the age of A.I. and how this will impact marketers.
In this episode of Talking Marketing, we sit down with Chris Brogan, NY Times bestselling author and well renowned business and marketing advisor. Chris talks about the importance of being authentic when marketing to your audience in today’s digital age and how connecting with your audience on a personal level is critical, yet is overlooked by so many. Chris also shares with us his favorite social media channel and why he feels it’s still the best social media platform marketers can be using today.
Companies today are chasing SEO not only because it will improve their website’s visibility and searchability, but they’re seeing the value that organic traffic provides. In this episode, we sit down with Dale Bertrand, President and Founder of Fire & Spark, a digital marketing agency that helps ecommerce sites compete against established competitors for search traffic. Dale shares his insights on how to increase organic traffic and reach your target market through developing an SEO strategy.
As the world on inbound marketing is changing quickly, B2B marketers are forced to adapt and learn to conquer the challenges they are faced with if they want to succeed. In this episode of Talking Marketing, we sit down with Carol Meyers, CMO of Rapid7, a Boston-based data security company empowering IT and security professionals to progress and protect their organizations. Carol shares with us her thoughts on the importance of strategy and aligning your team around one vision. We also dive into one of the biggest challenges B2B marketers face: understanding your customer. Carol discusses the importance of understanding your customers functional and emotional needs as well as what B2B marketers can be doing to further understand their customer and how to market to them.
With companies now shifting to a more simplified dress code, knowing how to dress for your day can be a bit of a mystery. In this episode of Talking Marketing, we sit down with Mary Lou Andre, a nationally recognized wardrobe, dress code, and corporate image consultant, speaker, and author. Mary Lou shares with us her marketing strategy as an entrepreneur, what your wardrobe and style says about your brand as a marketer, and some good rules thumb as professionals are navigating through the changes of corporate dress code simplifying to a more casual dress.
In this episode of Talking Marketing, we sit down with Ed Marsh an international business consultant and the founder of IntentData.io. Ed talks about what intent data is, the different types of intent data, and how marketing and sales can be using intent data to better understand their customers.
In this episode of Talking Marketing, we sit down with Jonathan Lacoste, President and Co-Founder of Jebbit. Jonathan discusses the new privacy regulations that marketers are dealing with today, specifically GDPR and CCPA. Jonathan breaks down what marketers need to know about these privacy regulations and how you can still be using consumer data today as a competitive advantage.
In this episode of Talking Marketing, we sit down with Leah Palone, Head of Digital Marketing Creative Strategy at Wayfair. Leah shares with us the value of creative marketing, why developing a digital strategy is critical to a business's success, and why all marketers should be using data driven marketing today.
In this episode of Talking Marketing, we sit down with Robert Lee, Owner and Executive Producer of Shalalala Productions. Prior to founding ShaLaLaLa, Robert brings 20+ years of experience in direct marketing for businesses, especially medical manufacture, food and the entertainment industry. His marketing background and creativity gives him unique perspective and approach to his shoots where he had produced a music documentary that has aired on several public access channels across Massachusetts and his company won Online video awards with NEDMA.
Cutting through the digital noise today means taking the time to get to know your clients on a new level. Consumers in 2019 and beyond expect more from companies - they want a personalized experience with each brand that they interface with. Client focused-marketing means systematically listening to, engaging with, and co-creating value with clients to help grow those relationships and revenue. Roanne Neuwirth, VP of Marketing for Bates and a B2B Marketing and client experience expert, takes Talking Marketing through the ins and outs of client-focused marketing tactics.
Every industry is changing a mile a minute – from high tech and martech to healthcare and financial services.
As marketers it’s our job to stay on top of trends, understand industry shifts and leverage strategies and tools we can use to keep companies competitive and profitable.
In this AMA Boston Talking Marketing podcast, V.P. of Brand Marketing Parna Sarkar-Basu talks to Kathleen Ellmore, Managing Director of Engagys on a range of topics, including:
- The role of data in healthcare marketing
- Using personal data responsibly to create tailored and personalized campaigns
- Trends and future of data driven marketing
- General Data Protection Regulation's (GDPR) impact on marketing
- And more...
On this episode of Talking Marketing, we chat with Michael Brenner of Marketing Insider Group about content marketing, AI, and his predictions for the future of marketing. Michael is a globally-recognized keynote speaker on leadership, culture, and marketing. He is also author of the bestselling book The Content Formula. In 2017, Michael was named a Top Business Speaker by The Huffington Post and a top CMO Influencer by Forbes. Today, Michael is the CEO of Marketing Insider Group. Michael welcome to the show.
In this episode of Talking Marketing, founder, CEO and fashion designer Tyler Galant of Bryant Coat Co. speaks to entrepreneurship, building a D2C brand from the ground up, and what busy CEOs vet for in marketing resources.
In this episode of Talking Marketing, Dan Dent President of PRSA sits down with AMA Boston President Bob Cargill to talk about the intersection between marketing and PR. How has the collaboration between marketing and PR evolved leading up to 2019? How can the two work together on social media, branding, and crisis management? Here more in this episode.
On this episode of Talking Marketing, AMA Boston VP of Content Meghan McGrath chats with Scott Stolze about finding fulfillment in your marketing career. Scott is a career development coach based out of Noorwood MA. He is the founder of Create Your Great Career Coaching, helping people take ownership of their career and create fulfillment in the work they do.
In this episode of Talking Marketing we sit down with Scott Weighart, a storytelling expert, who shares tips on how marketers can use stories to connect with all of their important audiences.
In this episode of Talking Marketing, gather insights and inspiration from veteran marketer and author Louis Gudema, who has helped hundreds of companies improve their business results through proven techniques. He and AMA Boston President Bob Cargill sit down to talk about what marketing means in 2018.