Dad 2.0 Podcast: Recent Episodes
Jeff Bogle & Doug French
The weekly audio companion to the conference where marketers, media, experts, and parents discuss modern fatherhood.
Felice Primavera! As we celebrate the first week of Spring 2022 and bring Season 4 of the podcast to a close, we look back at the many high points, of both this season and the four-season cycle as a whole. The stories we've learned, the advice we've taken, the mere act of conversation that sustained us while the world wobbled toward normalcy.
And if we hadn't recorded before the Oscars, we probably would have spent a good bit of time telling Will Smith to sit on his hands in timeout and think about what he did.
Born on April 1st and raised in a town that gambled on cow poop, Joel Willis began his editorial career with a dad blog called the Glad Stork. From there, after years as a contributing writer at Scary Mommy, he was tapped to pilot The Dad as its editor-in-chief in 2017.
We talk about the content and strategies that built a platform of two million Instagram followers, integrating with its new step-brother Fatherly, and how dad jokes can be deployed as "the neutron bomb of conversation."
On the fifth anniversary of the day he joined GISH, Charlie Capen returns to talk about what it's like when your job is finding where help is needed and marshaling big-hearted weirdos to fill that need. Each year, Misha Collins's brainchild generates global goodwill, in funds and in deeds, by gamifying the generosity of its players.
We also talk about how to regenerate and focus your philanthropic energy, helping your kids interpret the current news, and why he'd rather be publicly naked than turn 40.
Dave Lesser started his dad blog, "Amateur Idiot, Professional Dad" soon after he left his legal career to stay at home with his two kids. And after two years of sobriety, he remembers the night that scared his family and got him off booze for good.
We also talk about how running helps him manage his addictive tendencies, adopting his child's nonbinary pronouns, and his new career as a preschool teacher and writer of children's books.
After auditioning for a few too many "dumb dad" roles, actors Kevin Laferriere and Evan Kyle Berger found the perfect name for their Dumb Dad podcast and TikTok channel. And in their short, comedic history, they've built some huge platforms based on some widely shared viral moments.
We talk about their origin story, outline their publication strategies, and explain the discipline needed to make content around their lives as stay-at-home dads with young children. Comedy and fatherhood, it turns out, have a lot in common if you're not afraid to fall on your face.
Slate staff writer Aymann Ismail nearly pulled his first-person piece about postpartum depression and anxiety because it seemingly paled in comparison to pregnancy's physical toll on women. Just two months later, it has gone viral, generated conversations all over the world, and inspired a forthcoming book.
We talk about the state of modern journalism, growing up Muslim in the shadow of the World Trade Center, the tyranny of too much information, and how his marriage and fatherhood have regained their footing.
In 2008, before the influencing Earth cooled, John Andrews and Ted Rubin came together over a radical new idea to involve bloggers in marketing campaigns. Their new book, Retail Relevancy, offers strategies based on 14 years of research, common sense, and lessons learned to help brands convert content to commerce.
We talk about content marketing's humble beginnings at Collective Bias, the myth of large followings, and how influencers of any size can find their place at the table.
Since his first appearance, Dude Dad's Taylor Calmus has had a third child, written a second book, and launched his first foray into basic cable, as Super Dad debuts on the Magnolia Network this weekend.
Join us for a historic discussion (as Jeff Zooms in from the way-too-balmy Antarctic Circle) about catering to an enormous online platform, how to unwittingly name all three kids after parts of the brain, and why his third kid arrived by soaring majestically across his back yard.
Frequent Dad 2.0 contributor Julie Nowell started 3C Consulting in order to inspire a slow, boring, disciplined business ethic among the influencers she hires for brand partnerships. She sees an industry that was primed for a reset cruising back into high gear between smarter brands and rejuvenated creatives.
If you've spent some time on the sidelines, it's time to reconnect with agencies, editors, and other professionals who are still offering good work to platforms of all sizes. And Julie has some great insights into what they all want and how to keep them knocking on your door.
When Patrick Quinn last appeared on the podcast (pre Dad 2.020 and pre-COVID), he was ebullient about the bright future of influencer marketing. And now, two or 10 or 3,000 years later, he's back to assure us that business is still booming, and brands recognize more value in independent content creators than ever.
He shares more tips for showing your value to your potential brand partners, getting the compensation you want, securing more business in the future. grieving his late father, and wrangling his five-year-old at Disney World.
Just like Doug Zeigler's life, this episode has everything: A dystopian lottery! Redemptive agony! Prophylactic cosplay! Plus a cameo from the Beetlejuice of toxicity!
As he recovers from a heart attack that required five stents in his genetically narrow arteries, Doug talks about reading his post about his gambling arrest at Dad 2.018, the long road toward restoring his parents' trust, the vast spectrum of gender and sexuality within his blended family, and staying connected through Brothers In Booze.
If Brian Gordon hadn't lost his marriage, his job, and his dog over several dark months in 2015, he may never have created the wildly popular cartoon Fowl Language. And now, he's looking to support his blended family by expanding into merch, animation, NFTs, a partnership with TinyView, and whatever else will keep the lights on.
We talk about being "Airbnb parented" (trademark pending), the pressures of an enormous platform, how his cartoons function as a graphic dad blog, and why his goal is always laughs, not claps.
There's nothing niche about Tshaka Armstrong, who admits he emerged from the womb blessed with big-time Neil DeGrasse Nerdery and loves to explain all he's learned. He works as a TV producer and tech reviewer, but he's not afraid to let loose his opinions on politics and race as Villain McBeardface.
We talk about his rocky teenage years, the benefits of a bifurcated marriage, raising curious kids, and how tech can save our society only if the people learn to use it right.
Ever since he started Message With A Bottle, Chris Illuminati's primary plan has been to mimic his fitness regime and persevere as incrementally as possible. Eight hundred notes later, he has built a multi-vertical platform comprising books, podcasts, calendars, his own branded lines of Post-It Notes from 3M, and a huge Instagram following.
We talk about subtle ways to motivate your kids, the underappreciated beauty of a good pen, and his formative years hanging out in his father's bar.
When Kurt Warner and Zachary Levi get together to promote their upcoming movie American Underdog, the first thing that comes across is how well they get along. We had a great chat about the movie's many fatherhood themes, the complicated relationships with their own fathers, and the unexpected joy Kurt felt showing his kids what his life was like before they came along.
Importantly, you can enjoy American Underdog without knowing a thing about football. There are enough messages of love, perseverance, and family to rename it “American Dad Blog.”
American Underdog opens Christmas Day.
Chris Ballew fronted the Presidents half his life ago and just wrapped 19 albums and 1,247 live shows as Caspar Babypants, and at 56 he's publishing under his own name and feeling more creative than ever. He credits his parents for encouraging his empathy and silliness, and he wanted to have kids because "I thought I could make two good ones."
We talk about cultivating creativity, analyzing his divorce and staying friends with his ex, and why his first instinct when the Presidents hit it big was to blow the whole thing up.
As a writer, social worker, and Hebrew school instructor, Aaron Yavelberg has a wealth of experience as a father and father figure to children, adolescents, and young adults all over New York City. On this second night of Hanukkah, we talk about teens and social media, making goals reachable by setting up pragmatic steps, and why it's important to teach kids that anti-Semitism is still a thing.
And every so often, his philosophy degree helps him convince kids that existential crises are mostly normal.
This episode is supported by GSK's Ask2BSure.com.
The product of a blended family and blended citizenship, Kevin Shafer is an associate professor at BYU who specifically chose fatherhood as his primary research concentration. He uses his PhD, his Twitter platform, and his copious research to defend paid paternity leave and says American dads can be as involved with our kids as we want to be if we follow the Canadian template.
We also talk about his upcoming book, progressivism among Mormons, and his optimism that his students will save us all.
For our 100th episode, Jeff reports in from the farthest point to which he had ever flung himself — Dubai, en route to the Maldives — to (mostly) remember the conversations we've had during the podcast's first two years. Amid the myriad storylines of our 67 guests, some important themes emerge: the incentive to take risks, the power of a supportive partner, the appreciation of someone else's very different life experience, and how conversations help us learn more and do better.
We're also supported by Horizon Therapeutics, who has sponsored an important conversation about Thyroid Eye Disease Awareness Week.
Our last double-digited guest is Simon Holland, the work-at-home father of two whose brilliant humor writing has built two colossal platforms on Twitter and Instagram. He's an inspiration to anyone with a desk job and a family that you can still make the time to leverage your talent and make the world laugh.
We talk about how he discovered humor early, how he ignores the pressure to create, and why managing your emotions and fixing your toilet aren't mutually exclusive skills.
Watching his dad build an executive career from scratch taught prolific author Jon Finkel the value of daily discipline and chasing opportunity. His peripatetic childhood also helped him develop a versatile skill set that took him from The Man Show to manhood's ultimate test: being a stay-at-home dad of two tweens.
We talk about how he found his author's voice, the bonding value of sports worship, why marketing your books is essential and fun, and how he turned into the love child of Stephen King and Bill Simmons (except jacked).
In early September, the "remnants" of Hurricane Ida flooded metropolitan Philadelphia -- and took out the entire first floor of Jared Bilski's house. And like all good writers, he turned the resulting flood of neighborly goodwill into a front-page story about the diverse, dedicated community that came to his family's aid.
We talk with him about the writer's life, the close collaborators he met at Dad 2.0, and the psychology behind his initial difficulty to accept help when he so clearly needed it. And what exactly is Wawa bait?
After years online, counseling parents how to raise children without gender stereotypes, the writer f/k/a Mike Reynolds has adopted Emme as their new name and begun experimenting with their appearance as a way of declaring their ongoing nonbinary self-discovery.
Emme talks frankly with us about the conversations they've started, the pain they've endured and the peace that has followed, and the wonderful support their community has given their "quite queer little family."
Now that Season 2 of Ted Lasso has concluded, Doug and guest host Whit Honea discuss (with many, many spoilers) all the brilliant and baffling narrative choices the writers made in their sophomore season. We also break down the inspiration and process behind Whit's brilliant Washington Post article about the power of positive male role models on his teenage sons.
Themes of fatherhood, for good and for ill, run rampant throughout the first 22 episodes, and the challenge will be to wait patiently until Season 3 drops next August.
We're back! And Season 4 begins with Jeff and Doug catching up on all the new things that happened over the summer. Travel is back, schools are in-person, and Dad 2.0 has a new partnership with American Underdog, the story of how Hall of Fame quarterback Kurt Warner became the NFL's best player who was never drafted.
We ramble, we laugh, we launch into a bunch of weird, tangential rabbit holes. We talk about Jeff's new book and make fun of his search history. And we get excited about this next season and where Dad 2.0 is headed next!
Our Dad 2.0 Digital closing keynoter Richard Kind wanted kids all his life, but he didn't become a dad until age 45 because he admits he spent too much time thinking he wasn't ready. Now, he says, Don't wait. You'll figure out how to provide the life you know they need, and before you know it you'll have three kids that you love, like, and trust.
We also talk about sharing his father with a jewelry store, long-term co-parenting, and how he builds and maintains the many friendships that overwhelm his phone with texts.
After 13 years of on-the-job training, Shannon Carpenter has stocked his upcoming Ultimate Guide to stay-at-home fatherhood with lessons and advice he wants you to learn more easily than he did. This book resulted from his proactive decision to care for his kids and pursue his writing career, and he discusses how he plans to achieve the lofty goals he's set for each.
Plus: Finding his agent on Twitter, how electrocution facilitates better flirting, and don't ask him for biscuits without a very clear context.
We met Christopher Persley while he was blogging at The Brown Gothamite, but now he's focused on how best to support his daughter Pepper's burgeoning career as a sports journalist. And mentorship is in short supply, because not many dads have a 10-year-old who has broadcast an NBA playoff game.
We talk about his work to improve diversity in schools, trying to trust the father that walked out when he was five, helping Pepper preserve her childhood while surrounded by adults, and that swell of when she drained her first three-pointer.
Our first return guest is Aaron Gouveia, this time with his wife MJ; their new book Men and Miscarriage arrives tomorrow, July 6. They talk and write candidly about losing five pregnancies in nine years, struggling to share their feelings about them, and the stresses of collaborating on a book that dredged up so many painful memories.
We also discuss that time they Facebook-Divorced for six months, and why sometimes the best breakthroughs in a marriage start with a little benign subterfuge.
Damon Brown is one helluva Google. Scroll through his multi-faceted website that comprises his TEDx talks, his coaching business, his 26 books, his Inc. column, and his YouTube channel, and you won't believe he's also a stay-at-home dad for his two young sons.
He's essentially living proof that focus and flexibility can help us make room in our lives for whatever we want to achieve. And whatever your circumstances, it's never too late to take stock, assign your main priority, and Build From Now.
In the ten years we've known Caleb Gardner, he's moved from digital strategy at Edelman to social media for Barack Obama to building the backbone of the mission economy at 18 Coffees, He also moderated our Parenting It Forward panel, about breaking the cycle of flawed fatherhood, months after he had met his own institutionalized father for the first time.
We talk about talking with his three sons about privilege, supplanting "cancel culture" with accountability, and why he almost named his company "18 Bananas Foster."
The arrival of Fatherhood The Movie on Netflix today seems like a fitting coda for the segment of Matt Logelin's life as a world-famous widower. So Part II of our conversation (Part I is here) focuses on the now-teenaged Maddy, her mother's foundation, and the future Matt anticipates so readily.
After 13 years, he gets to recede into a comparatively normal life as a stay-at-home dad with two daughters (and a third due in October), while his wife co-writes Deadpool 3. Glorious tedium awaits, and after all the turmoil, he deserves it.
When Matt Logelin's wife died just 27 hours after their daughter Maddy was born, he processed his grief by starting the blog that became the book that is now the movie "Fatherhood," which opens Friday, June 18, on Netflix.
We're celebrating Father's Day week with a two-part interview with a lot of inside information about working with the director and screenwriter to adapt his book, what that first year of Maddy's life was really like. and how it felt when the Obamas asked to help produce his cinematic life.
"Hard work is a given," says Philadelphia Union coach Jim Curtin, who has made a career out of following his father's advice: Let your results speak for themselves. And from the Villanova Hall of Fame to MLS Coach of the Year, his results resonate throughout the terraces at Subaru Park.
We discuss how the strategies that won the 2020 Supporters' Shield apply to parenting his three kids—and preserving their kidhood as long as possible. He's happy to watch them find their respective passions, stay in the background at their soccer games, and raise them in the city "near all the crazy soccer bars."
For the first time since Episode 5, Doug and Jeff celebrate the return of human contact by reuniting on his NYC rooftop and recording face to face. Amid the usual BS about movies, sports, and designer grilled cheese, we talk about the complex emotions surrounding our re-entry into social situations, work spaces, and pants.
If you're wondering if you're ready, or if you did enough with your "down" time, cut it out. You did what you could, and you made it this far. That's reason enough to appreciate everyone else who's still with us and honor those who aren't — like Jeff's dad, whose passing has inspired Jeff's upcoming book about keeping your dad's stories alive.
Rich Wallace rose from a childhood in foster care to become a self-made activist and serial entrepreneur, and his youngest son Jason has built a 15-year career in politics, public service, and podcasting. We talk with them both about how their different childhoods inform their different parenting styles, why Jason developed his ambitions in third grade, and that time when Jason accidentally creeped on the Obamas.
Jason Wallace wants his Office of Fathers, Men, and Boys to give dadfluence the governmental backing and outreach it needs. When the District of Columbia becomes a state, we look forward to supporting his eventual Senate campaign.
We've known Jim Lin since our beginning as a dad blogger and PR executive, but he's really a septuple threat (at least). And since he's been writing funny things and studying their impact since he was a kid, he's the perfect guest to discuss how successful influence works, where it's going, and why it involves Chuck E. Cheese.
We talk about how he learned fishing as a kid to avoid people (and martial arts to confront them), why his blended family works, and how an Asian dude from Boston joined a Texas HOG.
In 1995, Armin Brott's "The Expectant Father" did what no bestseller had done before: It became an accessible, reassuring, and indispensable resource for new and expecting dads. Millions of copies, syndicated columns, fatherhood classes, and radio shows later, the book's fifth edition has been updated with more information, more case studies, more reader input -- and more discussion of the importance of the mental health of both parents.
We talk about how Armin wanted to turn his anger into a force for good, why he joined the Marines to learn Russian, and why you should never tell your drill sergeant how to do their job.
Asha Dornfest and Christine Koh began teaching us how to edit our lives long before it was cool, and we're celebrating Mother's Day week with a look at how their prescience has paid off. Emerging from quarantine will feature deep breaths, narrowed focus, and listening to signals instead of making plans.
We talk about how great partners complement each other, maintaining optimism about social media, and the resurgent value of offline interaction. And what exactly is the secret behind snail mucin?
For 26 years, journalist Matt Villano has built his freelance writing career by pursuing true stories, standing up for marginalized voices, and occasionally dressing up as a humongous wine bottle. He also chronicles road trips with his three daughters, in whom he hopes to instill his commitment to kindness, integrity, and service.
We talk about how to build relationships with editors, how quarantine forced him to rethink what exploration means, and why his kids call him "Matty Magic." And why doesn't the game of Life have purple pegs?
This week, we chat with our good friend, fellow Wall Walker, and Sexiest Man Alive Jason Greene about ten years of work, play, and butt portraits at the Dad 2.0 Summit. He got into performing to entertain his mom, and as a stay-at-home father of four, he got into dad blogging to tell stories about New York City, home schooling, and the "experiential classroom."
Since we've last seen him, Jason has gotten COVID twice and signed a brand partner for his new running obsession. We talk about the power of the "Just Ask" panel in San Francisco, how he won that Mayor's award, and why he's best friends with Liam Neeson.
Is there anything about fatherhood that is gender-specific? In his new book, Father Figure: How to Be a Feminist Dad, the "urgent and intellectually rigorous" Jordan Shapiro used depth psychology and social theory to explain why the answer is "Not really." More importantly, he details why supporting feminism does not correspond to disadvantaging men.
We talk about how life as a line cook prepares you to co-parent four teenagers, whether Freud would be canceled today, and finding love through hot meat sexual innuendoes.
There's a literal Spring in our step as we guardedly envision a post-pandemic, mostly-vaccinated world where actual human contact no longer seems like a luxury. With guarded optimism, we're making plans for the summer, celebrating a book deal and a move to New York City, and hashing out how our businesses can work together to showcase the best writers in the Dad 2.0 Community.
We also have a passionate debate over the merits of April Fool's pranks, recount the highlights of our Fatherhood on the First newsletter, and Jeff offers to host the next IRL Summit in his apartment.
On New Year's Eve 2013, La Guardia Cross decided the best way to become a self-sustaining artist was to show his process online and have his viewers hold him to account. Little did he know fatherhood would provide the boost he needed, and now his New Father Chronicles, featuring hilarious interviews with his young daughters, has over 565,000 subscribers.
From the origins of his goofy creativity to the sobering reality of his wife's suicide attempt, La Guardia talks frankly to whomever needs to listen, because he knows communities thrive when they learn from and lean on each other.
Through adoption and surrogacy, Brian Rosenberg and Ferd van Gameren went from a childless couple to fathers of three in a mere 17 months. Since then, they've built Gays With Kids into the preeminent online resource for gay, bi, and trans men who want to be (or to become) the best dads they can be.
They've overcome a lot in their 28 years together (HIV-positivity, immigration issues, dumb questions from other parents), and they're eager to show how the unique experience of family life, whatever form it takes, is universal for every father.
What do Madonna, Michelangelo, and Michael Stipe have in common? We compare them all to James Breakwell, who built his writing career by workshopping material on Twitter. In his fifth book, How To Be A Man (Whatever That Means), the man behind Xploding Unicorn attempts to determine what manhood is by declaring and dismissing all the things it isn't.
We talk about his writing process, making revisions at 3x speed, how his newsletter has built a solid audience for his book sales, and the burst of pride you feel when your pig makes the police blotter.
The founder of Promundo was wired at an early age to study how men behave and to include men in global discussions about parenthood. He's devoted his career to gathering data and viewpoints to help the world realize that gender equality makes better lives for everyone.
We talk about how family life will change after COVID recedes, finding solace in writing novels, and the fun of making your daughter snort applesauce. And why do hot tubbers always Instagram their feet?
Before co-founding City Dads Group, Matt Schneider and Lance Somerfeld were enrolled in extreme parenthood training as elementary school teachers in the South Bronx. Since 2008, they've built their two-person weekly meetups into a network of 20,000 dads in 41 North American cities, creating opportunities for fathers of every type to gather and share experiences.
We talk about the strategies behind their brand relationships, the challenges they've faced as "flex-caregivers" during lockdown, and the weird feeling of visiting museums with your kids and feeling like an exhibit.
From Ugandan refugee to CEO, Derreck Kayongo has made indelible contributions by working at Amnesty International and CARE, founding the Global Soap Project, running the Center for Civil and Human Rights, and closing the 2016 Dad 2.0 Summit with our first and only singalong. He sees everyone who has helped him get where he is as an investor, and he is driven to give each of them a strong return.
We talk about the example his father set when everything was taken away, the unnerving parallels between African and American politics, how to make civil rights "sexy," and the musical about his life that actually does exist.
In the two years since his diapering photo went viral, Donte Palmer and his Squat For Change platform have led a global effort to install changing tables in men's bathrooms. Beneath that blinding spotlight, though, he's also a husband, father, and author with a lot to say about blending his complicated family, his evolving opinion of cops, and how unselfish parenting sometimes requires making self-serving choices.
Abrupt fame is difficult, whether or not your name anagrams to MODEL PARENT. We talk about forgiving his father, combating impostor syndrome, and exerting more control over his brand. And can your marriage be just a 10,000-day Tinder hook-up?
Eight years after his now-famous fatherly photo went viral, Doyin Richards has written a new book, Watch Me, about how his father emigrated from Sierra Leone (and named his son Adedoyin, or "son of the king," to help preserve his African heritage). He's also launched his Anti-Racism Fight Club and speaks often, to everyone from five-year-olds to Fortune 50 executives, about helping people recognize each other's humanity.
We talk about wearing his "non-threatening Black man costume," teaching baristas how to pronounce his name, and why his parents didn't know he existed until three days before he was born.
Glen Henry left Baltimore feeling worthless and suicidal, but after "starting over" with his father in San Diego, Beleaf has discovered his purpose as a visible example of fatherhood and mentorship. He works hardest to establish trust, and sets goals without limits in order to keep the past from gaining on him.
We talk about raising a family in the limelight, his upcoming fatherhood e-course, and coping with one of the biggest parenting mistakes he's ever made. And why can't he be Mister Rogers in a yellow beanie?
In her seven years editing The Washington Post's On Parenting, Amy Joyce has used her platform to discover new writers and help parents raise good people. We talk about the publication process from pitch to byline, the importance of soliciting dads' opinions, and helping her sons understand the message behind those "The Future Is Female" t-shirts.
Plus: Should you arrange a playdate while there's an insurrection two miles away? And why is Pittsburgh the Venice of America?
When we try to redeem 2020, Thom Hofman's story is a great place to start. After a life of scoring beers at 6am landed him in the hospital for the fifth time, he got sober by learning to "resensitize to the mundane." He's been home helping his kids with their online learning, resuming his homeless outreach, and celebrating the 25th anniversary of his first date with his wife.
We talk books and music, living in the present, the mythos of boozing writers, and realizing that among his amazing canon of writing, he's done his best work sober.
Jason Kravits is the type of writer/performer who relaxes by working—on his Lords of the Playground web series, his Off The Top improv revue, his crowd-sourced "Sing-Alone" videos—and as host for many years of the Dad 2.0 Summit Live Lounge. We talk about inspiration, getting started as an actor, trying everything, and what it's like on set during the pandemic.
Plus: Hell's Kitchen feels like the safest place in the world, goofing on Gal Gadot, and inviting Paul Rudd to watch you bathe.
The new year begins with a provocative title for provocative times. We discuss some of the myriad responses to our 2020 recap, the great art that offset our less-than-great moments, and the themes we'll continue to revisit often in 2021 (paid leave, gender equality, family advocacy, prioritizing home life, etc.) as summed up nicely by our Instagram Top Nine. Plus: Can vintage sneakers heal the world?
(For the record, the title merely refers to podcast advertising and the addictive use of social media. But just the same, you should probably avoid Googling it.)
We're pretty sure 2020 can't get any more wretched in its last three days. But among that wretchedness, Jeff got married and launched a literary project. Aaron and John got new jobs. Mike started grad school. Michael and Brad and Tom published books. Stewart and Taylor and Penn had productive years in video. Jamie launched a new consulting career. Alec and James did the South Bronx proud. And the listener community for the Dad 2.0 podcast tripled in size.
These are just some of the stories of creativity and progress that defiantly withstood the fear and frustration that dominated our lives this year. As the pandemic recedes, we're looking at 2021 as a chance to start fresh, with healthy priorities intact.
During a long career in content marketing and SEO, and as he rebuilds his personal life after his wife's protracted illness and death last year, Rob Ainbinder has learned a lot about Why People Click. We first came to know him as a blogger, whose Team Angela FB group helped build a community around his family, but he also has tons of salient advice for small business owners can use marketing to become bigger business owners.
Join us for a discussion about the nature of grief and the power of therapy, advice for content creators as COVID starts to recede, and the remarkable kink you can find on OnlyFans sites.
After he became a work-at-home dad in the early '90s, David Stanley began his career of pitching writing and voice-over projects that he synthesized into his brilliant Masterpitch Theatre workshop at Dad 2.0 Digital. He has great advice about how to catch someone's eye, how to be courteously persistent, and how to convert the inevitable rejections into greater motivation.
He has also developed an abiding talent for sonnets since his father died, as anyone who saw him deliver the opening Dad Blogger Spotlight at Dad 2.019 will attest. We talk about how parenting never ends, his resemblance to Mike Mills, and his plans for Sonnetember 2021.
Danielle Wiley sits with us from the unique perspective of having spoken at the first Dad 2.0 Summit, just a few months after she launched Sway Group, and at our most recent in-person Summit back in February. Her experience as both a blogger and an executive at Edelman Chicago informs her advice for influencer dads to share their stories about coping with COVID, be social on social media, and up their Instagram game.
Join us to discuss how she built a two-page resume in two years, became an executive in two days, and why dads are more viable as influencers than ever.
Right around the time the Christmas Jammies videos became an annual thing, Penn Holderness left a news anchor job (when he never saw his family) to start a media company with his wife, Kim (and saw his family every moment of every day). When they started focusing on their own content, the Holderness Family became an Internet phenomenon with almost 600,000 YouTube subscribers.
We talk about life as a preacher's kid in Durham, North Carolina, how he learned to love his livelihood by producing news items, and why airing their issues on their podcast is one of their favorite times of the week.
You think you know a guy, and then Michael Ian Black turns his sardonically comic persona on its head with his terrific new book, A Better Man, a (mostly) serious letter to his college-aged son, Elijah. Male role models were scarce after Black's dad died abruptly when he was 12, so Black essentially had to build his understanding of manhood from scratch. He kept his faith that experience would teach him what he needed to know when he needed to know it. Thankfully, now it's all written down.
In our keynote conversation at Dad 2.0 Digital, Black touches on discovering comedy to process (and paper over) his grief, protecting your kids from your fame, and aspiring to be the Elaine Stritch of fatherhood.
After 57 episodes, Jeff and Doug wrap Season 2 with a state-of-the-business chat, about doors closed and subsequent windows opened. Press trips are returning, cold pitches are finding warmer ears, and we're focusing our efforts to make family life easier and reverse America's plummeting birth rate.
Plus: Do people really want to watch our podcast? How do you pronounce Fodor's? And stay tuned for Season 3, which will debut with our opening keynote conversation at Dad 2.0 Digital with author and comedian Michael Ian Black!
Since Taylor Calmus defines a Dude Dad as "an invested father dedicated to raising kids in the most epic way possible," he says he's clearly not the only one. And he's quick to thank his parents (who sent him from rural South Dakota to LA for "a semester abroad") and his wife Heidi (who refused to let him quit) for facilitating and inspiring Dude Dad's success.
Since speaking at Dad 2.020 in February, Taylor has moved to Colorado, co-created his third child, and shot eight episodes of his new TV show Super Dad, which will arrive with the debut of the new Magnolia (formerly DIY) Network. We talk about raising free-range kids, the beauty of Rube Goldberg contraptions, and why Heidi makes him apologize for stuff he does in her dreams.
What Fresh Hell podcast co-creators Margaret Ables and Amy Wilson will tell you: the best recipe for a successful online content marriage is when one is an Idea Cannon and the other knows her way around a spreadsheet. Together, they've converted their careers as writer/performers and complementary business savvy into millions of downloads and a full slate of advertisers.
Join us as we discuss how they augment the podcast with video and live shows, how their business and content strategies have evolved over their four years together, and how all parents can work together to keep the pandemic from drumming moms out of the workforce.
When Brad Meltzer delivered the opening keynote at the 2016 Dad 2.0 Summit, his core message was about legacy, and our impact on everyone from our families to total strangers. And of the myriad genres his career has spanned — fiction, nonfiction, television, comic books, etc. — he considers his I Am series as his proudest legacy, to his and strangers' kids all over the world.
The stories of Anne Frank and Benjamin Franklin (the 21st and 22nd volumes, respectively) arrive at a time that could not be more timely. We discuss the importance of depicting heroes as the fearful and flawed humans they are, and how Brad tries to use their failures to inspire kids to persevere.
The episode's title fits Cleveland Dads Group co-founder Darren W. Carter well, both as a foster parent of five ("As long as I am here, I'll have love to give") and aspiring pitmaster ("I'll shovel out to my pit barrel cooker before I shovel my driveway"), because parenting and barbecue are sweet sciences that benefit from the mistakes you're bound to make and learn from.
Darren says his faith helps temper his fears for the Black boys he's raising in this current climate. Join us to discuss growing up in a predominantly white suburb, that time a cop pulled a gun on him, and whether he ever dated Halle Berry.
Today we celebrate Thanksgiving in Canada (and don't call it "Canadian Thanksgiving") with Torontonian Casey Palmer, who began blogging with purpose seven years ago when his first son was born. Now he's set his sights on thornier social issues and risked his PR-friendliness, in part because his sons are older, but mostly because he can't see any other reason to write other than to speak his truth.
Join us for a discussion about how his perspectives changed after George Floyd was killed, how he's revamping his entire SEO strategy to rank better in the topics that mean the most to him, and why he never ventures west of Yonge Street anymore.
The first Dad 2.0 Digital began with a Black book and concluded with a Kind heart, and dads from all over the world tuned in for three days of programming delivered directly to our desktops. Tune in for an extended discussion about the importance of meeting more than once a year, how digital events will factor into Dad 2.0's events from now on, and where do kids discover new music now, anyway?
Plus: A chat with Dr. Mimi Ito, co-founder of Dad 2.0 Sponsor Connected Camps, about how this nonprofit creates interactive, online classes for kids to learn science and math from a community of friendly coders, builders, players and designers!
When John Kinnear started his Ask Your Dad blog, he established himself as one of the online dad community's premiere Answer Men. As Marketing Director at Clearlink and site manager at Reviews.org, he has come to Dad 2.0 Summit many times to teach us how to be the signal amid the noise and create the best user experience for our readers, customers, and followers.
Influencer marketing has evolved enough to demand innovation, both in the content we create and the metrics we rely on. This episode is a must-listen for anyone who wants to stand out in a crowded marketplace, and anyone who thinks crowding your recipe blog with a blathery preamble helps your SEO.
Tom Riles has made a career by turning bad situations into better situations. When his PA job was ending, Henry Winkler asked him to move to LA. He met his wife while they were busting fingers playing 16-inch softball. And on the day he learned his infant daughter would need heart surgery, he started the blog that became Life of Dad.
Join us as we discuss his new book MOM VS. DAD, 16 years as Ellen DeGeneres's hype man, and when John Krasinski taught him how to be Conan O'Brien's script intern.
This week, Reality Changers creator Jorge Narvaez offers up a healthy dose of the reality he'd like to change, both as a stay-at-home dad and full-time content creator. The stress of confinement can sap your creativity, and Jorge discusses how the key to perseverance is to embrace an "abundance mindset."
Ever since his musical ThreeNote at Dad 2.018, we've marveled at Jorge's optimism and his commitment to his family and the online dad community. Join us for a great talk about negotiating with brands, how "whoa" doesn't necessarily have to mean "woe is me," and what it's like to attend a virtual sweat lodge.
James Lopez has built Fatherhood Is Lit on several tenets he tries to live up to every day: Be different, be proud, have fun, and don't settle. And when it comes to working with brands, be unorthodox. He'd rather invest his time in father/child events that have a far more lasting impact than an ephemeral post on social media.
James wasn't always comfortable being called an influencer or a stay-at-home dad, until he decided both terms are open to wide interpretation. And he's eager to talk about his complex childhood in the South Bronx, how his Master's degree in computer science informs his entrepreneurship, and why blackjack is excellent for teaching your kid math.
In March 2018, Alec Lace didn't know what a podcast was. Within a year, he was representing his First Class Fatherhood podcast on Media Day at the Super Bowl. Alec works hard, but he also works smart, which is the only way you can work two jobs, parent four kids, and post 382 podcast episodes in 909 days.
Join us for a frank, rapidly paced discussion about Alec's early life as the son of a used car salesman in the South Bronx, where his pseudonym comes from (acronyms AND anagrams!), and how he became probably the first-ever railroad mechanic to join the White House press corps.
Moments before attending his orientation as a rising junior at Berkeley, author Mike Adamick joined us to talk about his early career as a journalist, how his blog jump-started his book-writing career, and his new life as a college kid, studying sociology and gender relations with a peer group half his age.
Mike is one of the oldest-school dadfluencers we know, having written extensively about making the most of his 14 years as a stay-at-home dad. We talk about the fragility of the male ego, the paradox of finding strength by acknowledging vulnerability, and how he'd make an excellent first Second Gentleman.
When you first encounter the Big Moose Energy of Dai Manuel, you might be surprised to learn about his struggles with obesity and alcohol abuse that respectively sabotaged his self-esteem and almost tanked his marriage. His successes are hard-won, and he's eager to share them to illustrate that most obstacles have a workaround.
Dai kicked our butts at our first-ever fitness event at Dad 2.012, and we're excited to announce he'll be running three morning sessions focusing on physical and mental fitness at Dad 2.0 Digital. Tune in to learn more about moving his family to Bali for two years, moving them back to Vancouver just in time for COVID, and how he, his wife, and two teenage girls have survived quarantine in a 600-square-foot condo.
When "Chief Everything Correspondent" Josh Levs keynoted Dad 2.014, he had just launched an EEOC complaint challenging Time Warner's parental leave policy and announced his deal for All In, a compendium of several years of research into fatherhood. Six years later, he's still putting facts first, writing and speaking and teaching companies how to make workplaces more family-friendly.
Moms and dads are working (and stressing out) equally, and we need to alleviate these pressures in part by acknowledging dads' struggles and reforming the corporate structures that perpetuate them.
Since 42 is the Answer to Everything, we devote this episode to introducing the world to Dad 2.0 Digital, our online event that will be delivered to you October 1-2-3, 2020. Much of the programming will be familiar — keynotes, breakouts, workshops, Spotlight readings, Sponsor networking, and Dad Voices, just like always — but with a bunch of new stuff, like viewing parties and meetups, 1:1 mentorship, and online activities with prizes!
And if you've already bought a ticket for Dad 2.020 LA, you're all set for Digital and Dad 2.021!
Roberto Santiago first became known in the Dad 2.0 Community when he read a Spotlight post about caring for a child born with complete bilateral cleft lip and palate. That experience, of learning how to teach your kids to find comfort in their own skin, has been especially valuable now that his two oldest children have come out as nonbinary.
We talk prejudices and pronouns, how to untangle sexual orientation from gender identity, how he and his wife encourage community and "social transitioning," and how to tell the difference between Drew Brees and J.K. Rowling.
Part 2 of our discussion with educational pioneer Jaime Casap (check out Part 1 here) begins with a celebration of math as life, rather than a mere textbook full of static equations and formulas. We also continue our discussion of collaborative education, which gets so meta that Jeff and Jaime actually collaborate to finish saying a word!
Jaime also discusses the unique joys and challenges of having kids aged 27, 19, and 5, and the vastly different fatherhood experience of each, and how solo days with his youngest, making up stories and talking about space travel, are so great way for jumpstarting creativity.
Our guest Jaime Casap thinks one of the worst things you can ask a kid is "What do you want to be when you grow up?" It's an outdated question that confines a person's impact too specifically. The better questions is: "What problem do you want to solve?"
After 14 years at Google, most recently as its Global Education Evangelist, Jaime has several problems he plans to confront head-on. How can we make education more collaborative among students? How has the COVID-19 pandemic exposed the frailties and inequities of our current system, and how can an expanded role of technology help correct them? And why haven't more people with his background achieved the status he has?
Each year, our guest Whit Honea serves in one of the most important roles at Dad 2.0 Summit: Presiding over the Newbie Seminar to help first-time attendees meet each other and find their way around. Whit has been part of our team since the beginning, either in an organizational capacity or speaking about his 16-year career as an author and freelance writer.
As we celebrate the fourth anniversary of the Dads4Kesem Walk, a 100-mile fundraising hike across England, we reminisce about a magic week of blisters, sheep poop, and sticky toffee pudding that raised $40,000 to start Camp Kesem Maryland. We also discuss raising teenagers in quarantine, our latest writing projects, and which Bob's Burgers character are you?
This week, the creator and host of the Fatherhood Is DOPE podcast (and future Tennessee governor) Aaron McGee joins Jeff and Doug to discuss life in Nashville as an early import from Jackson, Mississippi. He has a lot to say about how his upbringing, education, and faith made him into a compelling interviewer who is eager to talk about fatherhood from as many viewpoints as he can find.
We talk about life with his three-year-old daughter Journey, how it's never too late to create and market a podcast as long as you invest in the content, and why Nashville's willingness to lead the way and fight systemic racism makes it the Athens of the South. (You probably shouldn't tell Athens, Georgia, about that last bit).
Half his life ago, our guest Jim Joseph achieved the two primary goals he had set for himself as a teenager: to work in marketing and to be an engaged father. Which made his decision to come out in the late 1990s all the more terrifying, since he was told he would jeopardize both.
Having weathered that storm, he talks about how every marketer's job is to understand that everyone is working hard to recalibrate their work and home lives. And as an executive at one of the largest communications companies on the planet, he has the power to set policy and make workplaces more family-friendly than ever.
Plus: How 2020 will accelerate hands-on fatherhood more than 2008, why more men are stepping forward and admitting their struggles, and would you spend a two-week quarantine with a breathtaking view of Riker's Island?
This week, Jeff became an engaged father in the most literal sense. And in posting his announcement online, expressing his joy felt like a little rebellion against the male tendency to bottle up emotion. A lot of what we're doing now feels similar, and more than just how we're trying to "ruin our children." We're returning to restaurants. Leaving our phones at home. Putting oatmeal on our corn flakes. Rethinking the whole game.
Plus, we discuss four important new reports about protecting our family's health, bonding with our kids during lockdown, raising boys to be good men, and the quest for shared parenting.
From the moment he started writing jingles at 19, Stewart "Brittlestar" Reynolds has been a compulsive creator. He's spent his entire adult life making music, videos, scripted content, brand campaigns, and most recently the Social Media North conference, because "the Internet needs more Canada."
Listen for an inspiring discussion about realizing your creative worth, raising business-savvy kids, and recognizing disaster as a liberating "forced opportunity" to try things you'd normally dismiss.
Our guest Creed Anthony is a writer, teacher, and frequent contributor to the Dad 2.0 Summit who describes himself as a "seasonal stay-at-home dad." He shares a wealth of knowledge about converting to online education during Covid-19, talking to his students about George Floyd, and coping with racism as a kid in Cleveland.
He was often told he "had to be better than the best to be considered average," and one of the cornerstones of his parenting is not to pass that pressure onto his kids.
Believe it or not (and we sorta don't), it's June! With Father's Day just three weeks away, Jeff and Doug talk about updates to #GratitudeClub, the effect of George Floyd's death on so many families (and what it means to sit your kids down for "The Talk"), and the crazy-great rise of Rob Kenney, who started his "Dad, How Do I" YouTube channel to further his life goal "to raise good adults."
On Memorial Day, we're feeling grateful for the power of social media to connect us with the creatives who make the things we rely on while Quarantine Life lingers on. And we decide to keep reaching out using the #GratitudeClub hashtag, because you never know how a simple thank-you can radiate outward and encourage those who need it.
Head to dad2.com/podcast for a prodigious list of the stuff we're thankful for. And join in!
Beau Coffron's life as Lunchbox Dad began with a simple act of kindness, when he sent his kindergartener to school with a Hello Kitty-themed lunch. Nine years later, without any prior training in food or art design, Beau has turned his avid curiosity into two careers, as a social media director and as one of the most sought-after influencers in the online dad community.
Beau's simple recipe for success has been to start something you love, be curious, work hard, and maintain your relationships. He talks about late nights holding his baby in one arm and researching with the other, his strategies for negotiation, and the reasons why 2019 was his most successful year yet (and 2020, despite the pandemic, is keeping pace).
We celebrate Mother’s Day with our first guest mom, Deborah Moebes (Whipstitch), and her husband Michael (Dadcation), one of the few online power couples who’ve both spoken at a Dad 2.0 Summit. They're also avid family travelers, so one of the biggest challenges of quarantine life with three kids and a dog is having to cancel 23 plane tickets.
Join us for a freewheeling episode that could have easily been titled “Everything Turned to Poop,” “Every Night Is Crotchless Chaps Night,” and “She’s Adorable, but She’s A Biter.”
In the last 18 months, our guest Aaron Gouveia has launched a worldwide viral movement, fended off attacks by right-wing media, walked the sidelines during an AFC Championship game, quit a job the day the world shut down (and found a better one four weeks later), and fulfilled a dream by writing a book -- Raising Boys to Be Good Men -- during six months of daily commutes.
And throughout it all, he's stayed strong, pursued what makes his family happiest, and bet on himself when making the hardest choices.
Is he the most interesting man in ~~blogging~~ online content creation? You be the judge.
This week's episode is about the unexpected things you find when you're looking for the things you've lost. You lose a cat, you find a whole network of caring neighbors who'll help you find him. You lose a job, you find the time for some mental inventory while you update your resume. Finding balance is hard, but it's there if you look.
Plus, damaged soccer jerseys lead to a meal donation, announcing your kid's college plans, and is LinkedIn just Tinder in business casual?
Most parents have grown accustomed to accommodating stress in our lives, but the known unknowns of Quarantine Life are really stoking the furnace.
So we asked therapist and 2020 Summit alum Jonathan Baxter, LMHC to talk about how our brains are built to detect threats, but never to process so many at once. Plus, it can be difficult to feel agency in your life when it's up to us to close the feedback loop of accomplishment. So how to we keep our heads without losing our minds?
This week's episode functions as a laid-back kind of check-in. How're you holding up? How's the family? Is schooling from home not a complete disaster?
This Great Pause, for all its tragedy and chaos, is affording us the chance to unplug our lives and reboot them with new software. Jeff and Doug don't know when social interaction will resume, but they're already formulating ideas of where they want their lives to be when it does.
This week's episode functions as a laid-back kind of check-in. How're you holding up? How's the family? Is schooling from home not a complete disaster?
This Great Pause, for all its tragedy and chaos, is affording us the chance to unplug our lives and reboot them with new software. Jeff and Doug don't know when social interaction will resume, but they're already formulating ideas of where they want their lives to be when it does.
If you're expecting a child in the next few months and are wondering how COVID-19 will alter your birth plan, we had a chat with Dr. Craig Garfield, professor of pediatrics at Northwestern's Feinberg School of Medicine and physician at Lurie Children's Hospital, to discuss the experiences and recommendations he shares with expectant couples. He's also quick to remind us that this virus is still a moving target, so those recommendations are subject to rapid change. Be sure to stay up to date with your pediatrician.
In the first podcast of Season 2, Jeff and Doug ruminate about the weird Spring we all have ahead of us. Our community spends a lot of time and energy figuring out how to balance our work and home lives, and now they've been mashed together like a PB&J sandwich in the bottom of your kid's backpack.
How are we coping? How are we using the time? And where do we want to be when normal life returns?
Doug and Jeff recap what we now know will be the first of two Dad 2.0 Summits in 2020! What the what?!? Join us in Los Angeles from October 1-2, 2020 for the next Summit. Use code 'dad2la' to save $20 on your ticket when purchased through Wednesday, March 4 (and have $20 donated to the Oren Miller Scholarship Fund!)
Check out Dad 2.2020 speaker Kenneth Kellogg in BLUE, a contemporary new opera on stage in D.C. from March 15-28.
Consider buying Dad 2.2020 speaker Dan Kois' book HOW TO BE A FAMILY.
The music in this episode is "Too Cool" by Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.
It is Dad 2.0 Week! On this episode, Dad 2 co-founder Doug goes deep on sponsors, explaining their mission and Summit activations. It's not too late to make a plan to join us at the Dad 2.0 Summit in Washington D.C. from Feb 27-29 2020! Get yourself registered today!
The music in this episode is "Too Cool" by Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.
We're 10 days out from the 9th Dad 2.0 Summit, so this episode is all about programming. Discover the roundtables, panel discussions, speakers and more that you'll be hearing from next week at the Mandarin Oriental hotel in the District.
Join us at Dad 2.0 Summit in Washington D.C. from Feb 27-29 2020.
The music in this episode is "Too Cool" by Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.
Jeff pods live from Cheyenne, where he returned to after a summer 2019 press trip, to support a friend and become a knight of the turntable with a story of "Something Like This". The fellas discuss #GirlDad and the predictable and tiresome #BoyDad reply. Read about that and more in last week's FoF!
Join us at Dad 2.0 Summit in Washington D.C. from Feb 27-29 2020.
The music in this episode is "Too Cool" by Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.
Doug and Jeff welcome Patrick Quinn of Life of Dad and PR Hacker to the podcast this week to discuss the importance of diversifying your content creation and having multiple 'verticals' to booking sponsored content gigs. Hear Quinn talk at the 2020 Dad 2.0 Summit, Feb 27-29 in Washington D.C. Register for Dad 2.0 here.
The music in this episode is "Too Cool" by Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.
After 6 nights in Europe, Jeff struggles to get his body clock back on the Eastern Time Zone but he hasn't had difficulty finding additional verticals for which to write and find work. That idea, of expanding your brand beyond 'being a dad', drives the discussion this week. Doug and Jeff also say goodbye to Kobe, and share the new Fatherhood on Friday which features far more than the written word for using dad influence to move the needle.
Join us at Dad 2.0 Summit in Washington D.C. from Feb 27-29 2020.
The music in this episode is "Too Cool" by Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.
Doug and Jeff welcome Charlie Capen to the podcast this week to discuss taking the conversation about fatherhood forward and beyond the complacency of meme culture, honing our focus and reading more, and questioning aloud: must all messaging be "snackable"? Finally, Charlie dishes on the GISH model for making do-gooding more interactive with Misha Collins as a Chaotic Good force in the world.
Join us at Dad 2.0 Summit in Washington D.C. from Feb 27-29 2020.
The music in this episode is "Too Cool" by Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.
Inspired by Peggy Orenstein's article in The Atlantic and her new book, Doug and Jeff summon up the stamina to go long on a ranging discussion of boys & sex, consent & intimacy and Crazy Ex-Girlfriend's "Fuckton of Cats". Go deeper on these subjects in Dad 2's Fatherhood on Friday.
Join us at Dad 2.0 Summit in Washington D.C. from Feb 27-29 2020.
The music in this episode is "Too Cool" by Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.
On Episode 15, Doug and Jeff discuss Tootsie, The Office, and the limits of fandom after introducing Banana Chat, a fresh (for about 6 minutes) new feature of the Dad 2 podcast sure to please all. Jeff then discusses the English FA's Heads Up / Take a minute for mental health during the 3rd round FA Cup fixtures this past weekend and Doug shares a bit about the NFL's charity work via the Walter Payton award (here's the Darth Vader patch). Then the Summit is explored with the new Fatherhood on Friday post sharing details on what to expect in D.C, including personal and professional tracks featuring workshops and talks on editing our lives, debunking multitasking, and a "Bring Your Own Chair" panel pitched by James Lopez of Fatherhood is Lit that will feature Angel Santiago (Papitribe).
The music in this episode is "Too Cool" by Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.
The final Dad 2 podcast of the year, and of the twenty teens, has Doug waxing poetic about The #DadLife Decade, and Jeff dishing on the real life influence he will have in 2020. Check out the newest Fatherhood on Friday and get your Dad 2.0 Summit ticket now!
The music in this episode is "Too Cool" by Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License.