The Ask Juliet & Clinton Show: Recent Episodes
Juliet Austin & Clinton Power
The Ask Juliet & Clinton Show is a marketing podcast for therapists and natural health businesses. Each Tuesday an audio version of the show is published here where we answer questions related to marketing. Video versions of the show can also be viewed at www.askjulietandclinton.com. Therapists and health business owners can submit questions that they would like answered at www.askjulietandclinton.com/ask-questions Any question related to marketing a therapy practice or holistic health business can be submitted to the show. Both beginner and advanced questions are welcome.
This is the final episode of the Ask Juliet and Clinton Show. In this episode, Juliet and Clinton review the top 5 of the 150 episodes they have published.
After 150 episodes, this is the last episode of The Ask Juliet and Clinton Show.
We have answered most of the common questions therapists and wellness professionalshave about building a therapist practice at the beginner sand intermediate level.
We will still be providing free content via our Facebook Group, and have our free members program.
The long of the short of it is that we’re not going anywhere, so stay tuned.
In this final episode we discuss the 5 most downloaded episodes. Hope you enjoy it!
Top 5 Downloaded Episodes of Our Show
- Episode 20: What is the best day and time to post my blog posts to get the most views?
- Episode 2: What are the best marketing and advertising methods for therapists?
- Episode 8: What are the 5 top web design companies you recommend for building a successful website without needing high tech knowledge?
- Episode 4: How do you spread the word about your new website once it’s live?
- Episode 5: How do you deal with marketing overwhelm?
Final Tips:
If you’re new here and want to build a therapy or wellness practice, listen to all the episodes and you’ll be well on your way.
Search in the search box (on the side bar of any page on our website) for any specific question you want answered.
A big Thank you to all our loyal listeners!
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/150.
In this episode, Juliet and Clinton answer the following questions: 1) How do I get people to join my group on Facebook? 2) How often should I write a blog? And 3) My website was hacked. Will my SEO ranking in Google restore to first page now that it is fixed?
In this episode we answered the following questions:
1. Kristina
"How do I get people to join my group on Facebook?!? I have been posting my page on twitter and LinkedIn but is there something I am missing? Any suggestions would be much appreciated!!!"
2. Deb
"How frequently should I write a blog? It seems people read them, but then no one calls to make appointments. A bit frustrating. That’s where I’m stuck. Thank you!"
3. Jodie Gale
"Hey Clinton – I think my site has been hacked, my Google ranking (number 1-3) has completely disappeared. I just found dodgy links all throughout my text inside my web pages. Have deleted it and emailed web developing to help me sort it. Do you know of this and if my web ranking will restore to first page?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/149.
In this episode, Juliet and Clinton answer the following questions: 1) What are short-term marketing strategies that bring immediate results? 2) Should I build my course or email list first? And 3) Is it ethical to contact previous clients as a marketing strategy?
In this episode we answered the following questions:
1."I’ve heard you talk about long-term marketing strategies on your podcast. What are some short-term strategies that can bring more immediate results?"
2. Sandy
"I want to offer an online course on mindfulness and have heard you guys say that I need an email list to do this. Should I build my course first, or start working on building an email list? I am not sure which way to go. Thanks a lot. Your show is great."
3."Is it appropriate to contact previous clients to see if they want to come back and see me? I am concerned about ethical considerations. If I contact them, how can I do that, and more importantly, how can I do that ethically?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/148.
In this episode, Juliet and Clinton answer the following questions: 1) Is it possible to learn how to write copy myself or should I hire Juliet? 2) How can I write my website copy so it doesn’t sound promotional? And 3) Which point of view should I use when writing my website copy, 1st, 2nd or 3rd?
In this episode we answered the following questions:
1."My colleague hired Juliet to write her website copy. She says it really helps her get the kind of clients she wants. Is it possible to learn how to write copy myself or if I want it done well should I consider hiring a copywriter like Juliet?"
2."I see some of the therapist websites and how they are written online. They are not written in the way that I would write them. They are too promotional for my taste. I’d like to just write about my training, experience and my services. Is this ok? I don’t understand why these other websites are not written this way. They don’t seem professional to me."
3."Should I write my website pages in first, second, or third person voice? I see all used online and I am not sure which to use. Does it matter? Are there certain conditions where one should be used rather than another?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/147.
In this episode, Juliet and Clinton answer the following questions: 1) What are the top 3 elements of good website design? 2) What are the most common design mistakes you see on therapist websites? And 3) What design features are more likely to get users to take action?
In this episode we answered the following questions:
1."What are the top 3 elements of good website design?"
2."What are the most common design mistakes you see on therapist websites?"
3."What design features are more likely to get users to take action on calls to action?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/146.
In this episode, Juliet and Clinton answer the following questions: 1) What do I send to people on my email list? 2) How do I start to change my marketing to target a new niche? And 3) What is the best way to add more income to my business when I have a full practice?
In this episode we answered the following questions:
1. James
"I just started an email list, but I am not sure what to send to the people on my list. I do have a blog. Do I put the entire post in my email? Can I tell than about my services as well when I send them an email. I also notice that some people have images in their email and some people just use text. Which way is best? I LOVE your show. I have learned so much from it."
2. "I’ve been working in the sexual abuse niche for 12 years now and I’m ready for a change. All my marketing is aimed at sexual abuse survivors, so how do I start to change my niche. I feel overwhelmed at all the things I would need to do!"
3. "I’ve had a successful private practice for 15 years focused on anxiety. I love my clients and my work, but I would like more diversity in what I do and to increase my income. I’ve thought of offering things online like courses or ebooks.
I know I have to market whatever I decide to do, but I don’t know the best ways to do it. I also am not clear on how much time I would need to market and how much money I need. Another concern is I don’t know what I would create. There seems that there is so much stuff out there on anxiety. Can you help with ideas?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/145.
In this episode, Juliet and Clinton answer the following questions: 1) Do I need to get a part-time job to improve my private practice cash flow? 2) How much and where should I invest in marketing my practice? And 3) How much money should I have in my private practice emergency fund?
In this episode we answered the following questions:
1."I am in the first year of my therapy practice, and I’m not getting as many clients as I want, so I’m struggling financially and my cash flow is up and down. I’m wondering if I should get a part-time job to help ease the stress. How do you know if you’re need to supplement your income?"
2."How much money should I be spending on marketing my private practice each month, and what is the best way to spend it? I have a limited budget so can’t spend very much, but I do understand that I need to spend some."
3."I’ve heard you talk about having an emergency fund when you work for yourself. I’ve been in private practice for 8 years, but I’ve never really had any savings or an emergency fund. How does the emergency fund work and how do you work out how much to have in the fund?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/144.
In this episode, Juliet and Clinton answer the following questions: 1) How many niches should I have? 2) How do you manage your marketing time when you have a busy practice? And 3) What is the best platform for offering online courses?
In this episode we answered the following questions:
1. Jackie
"I am having trouble writing my website. I hear I should have a niche but I can’t decide as I have 3 - anxiety, infertility and postpartum depression. I keep trying to write, but I get confused. It seems impossible to write to all these different people at the same time. Should I try to have fewer niches? I really don’t want to as I work with all these people and even more. Thanks so much for the help."
2."My practice has really taken off lately, but I know I need to keep marketing even when I’m busy (I have been listening to your advice for some time now!). So what do you recommend when you have limited time to do marketing and there are so many different marketing activities to choose from?"
3. Sue
"I want to do an online course. There seem to be a lot of platforms for offering courses. I am totally confused and overwhelmed. I don’t understand how they work and which one is best. Can you please help? Thanks so much."
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/143.
In this episode, Juliet and Clinton answer the following questions: 1) Should I be marketing my private practice on LinkedIn? 2) Is it worth starting a Youtube channel? And 3) What’s the best marketing strategy for Facebook Ads?
In this episode we answered the following questions:
1. Cathy
"I’m curious to hear your thoughts on the value of LinkedIn. I’m constantly getting emails from them and I’ve started connecting with colleagues, but I’m not sure if it’s worthwhile spending time there. What do you think?"
2. Nancy
"I am wondering if it is worth it to start a Youtube channel? I haven’t seen many therapists with a very active channel. I don’t like writing so don’t want to blog, but I love the idea of doing videos instead."
3. Beth
"There are so many changes on Facebook I can’t keep up. What’s the best strategy for getting your posts seen by your followers? And is it worth trying to get people to like your page using Facebook Ads?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/142.
In this episode, Juliet and Clinton answer the following questions: 1) How can I find out if my free guide offered at my website is helpful? 2) How do I get more word of mouth clients when I am just starting? And 3) Where is the best place to market when I have a limited budget?
In this episode we answered the following questions:
1. Kristine
http://www.kristineanthis.com
"Greetings and thank you for the great podcast!
Other than asking people for their feedback on social media, what else can I do to learn if people find the free guide, via signing up for my mailing list, helpful?
I do MBTI Personality Type consulting and archetypal life coaching, and my clients often find it really informative how their stress is both related to their personality type and their dominant archetypes, but I don't know if my free guide concerning such is meeting people's needs. Thanks in advance,
Kristine"
2. Cory
http://www.commitmentcounselling.com
"I am starting a private practice after moving back to Canada. I am struggling with how to become known so I can start to build up a clientele. I do believe the best form of advertising is by word of mouth, but you need clients in order to initiate this! I do have a website and Facebook page and my trying to network as well. Any other suggestions? Thank you!"
3. Patty
parsonstherapy@gmail.com
"Hi, I have cards, a brochure and letter of introduction. I am just not sure where the best location to go and introduce myself. A little nervous also.
Also, I have a limited budget and am not sure where the best marketing is? I have a website and a facebook page.
I am a registered social worker. Some clients have insurance plans to cover counsellor that are Registered Social Workers.
I have 13 years of experience in a non-profit working and have just started this year on my own. I am struggling to get a good base of clients."
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/141.
In this episode, Juliet and Clinton answer the following questions: 1) How can I sell my first product? 2) How much should I spend on a professional photo? 3) How can I get better at selling?
In this episode we answered the following questions:
1."I really want to start to sell a product. What’s the quickest way to start selling something? I already have a 20,000 word e-book on supplements for wellbeing. I give it to lots of my naturopathic clients and they love it, but I want to start selling it. Any tips appreciated!"
2."I was quoted $500 to get a professional photo done. I haven’t had one but I do get clients from my website. I have had a couple clients say they like my smile and they is why they hired me. It seems like a lot of money to spend when my current photo seems to be working."
3."I have a couples retreat coming up and I have a stall at a wedding expo where I am going to sell the couples retreat. I am just terrible at selling. Do you have any selling tips for a newbie like me?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/140.
In this episode, Juliet and Clinton answer the following questions: 1) Can I make money from a membership site? 2) What software should I use for a membership site? 3) How can I convert my Facebook group into a paid membership group?
In this episode we answered the following questions:
1."I want to create a membership site for new moms who are struggling balancing work and family. Do you think this is a good way to go to generate more money? I have a full practice and 800 subscribers on my email list that I can market the program to. What percentage of my subscribers can I expect to sign up?"
2."I am thinking of starting a membership site for high-flying single women who are looking for love. It’s going to be free, but I will sell paid memberships to free members to include one-on-one coaching sessions. What software would you recommend and how hard is it to set up such a system?"
3."I have a free Facebook group for parents with children who are on the Autism spectrum. I have over 2000 members and I am wondering how I can convert this into a paid membership group. Do you have any suggestions for me as to how I might do this?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/139.
In this episode, Juliet and Clinton answer the following questions: 1) How do I deal with Facebook bullies? 2) How should I approach emailing my email list after a long hiatus? 3) How do I repurpose my content?
In this episode we answered the following questions:
1."I recently had someone attack me on my Facebook page for sharing an article about a certain approach to working with eating disorders. I wasn’t sure what to do about it. Is it okay to delete the comment? Should I block or ban them?"
2."I haven’t sent any emails to my list for over 2 years. I am wondering if it is ok to start sending them now as I just started blogging. I heard you say on a previous episode that people will unsubscribe if you don’t send emails on a regular basis. Do you think a lot of people will unsubscribe? Is there something I should say in my email that explains why I didn’t email for so long and why I am now?"
3."I’ve heard people talk about “re-purposing” content. Can you please explain what this means and how I do that? Does it mean asking people to post your blog posts on their sites?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/138.
In this episode, Juliet and Clinton answer the following questions: 1) How do I organize blog posts when I blog on different topics? 2) How many therapy directories should I be listed on? 3) How can I get more people to open my emails?
In this episode we answered the following questions:
1. Gary Brown
"Hi Juliet and Clinton!
Thank you for offering this opportunity to ask a question!
I have been blogging almost every week for the last 14 months.
I know that this is current "heresy" not to have a specific niche, but I am a "generalist" who has successfully been working with individuals, couples, parents, and adolescents for over 30 years.
On the menu bar of my website is "Blog". When you click on that, the most recent 10 blogs appear, with additional pages of blogs at the bottom for the viewer to browse.
As of now, my blogs are all jumbled together. My question is this:
Is it better to leave things the way they are, or have a Blog dropdown menu for Individuals, Couples, Parents, and Adolescents? If not a dropdown menu, do you have another idea that you like better?
Many thanks for your time in responding to this!"
2. "I’m not sure if I am getting clients from my directory listings. How many therapy directories should I be listed on? Right now I am on 2 - Psychology Today and Good Therapy."
3. "I noticed that not many people are opening my emails - about 20%. How can I get more people to open them? It doesn’t seem worthwhile to keep sending emails to my subscribers if only 20% open them."
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/137.
In this episode, Juliet and Clinton answer the following questions: 1) What is the best way to market an upcoming, in-person workshop? 2) How I can increase my followers on Facebook? 3) Do I need to ask permission to email past workshop participants to let them know about future workshops?
In this episode we answered the following questions:
1. Alexandra Geelan
"What is the best way to market an upcoming, in-person workshop? Paid advertising and/or organic?"
2."I am wondering how I can increase my followers on Facebook? I was thinking of joining some groups that are in my niche. Should I join these? They are competitors so I am not sure if I should join since because I am not sure how that would look and if the person who runs the group would be upset."
3."I am running a workshop for therapists next month. I am wondering what strategies I should use to make sure that the attendees might want to do more of my workshops in the future. Do I need to ask permission to email them again about future workshops?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/136.
In this episode, Juliet and Clinton answer the following questions: 1) How do I track my results with Google Analytics? 2) How can I overcome my fear of public speaking? 3) Is it worth spending time marketing on YouTube?
In this episode we answered the following questions:
1."I’ve had a look at Google Analytics, but I feel overwhelmed by all the data. What are the most important things I should be looking at to monitor my business?"
2."I want to do some talks in my local community, like you’ve mentioned on your show, but I have a fear of public speaking. Do you have any tips that can help me?"
3."Hi J&C,
I am adding another stream to my therapy business. So one area of my business is aimed at clients and now the other at therapist training. I'm just listening to your latest episode about whether to have separate websites or not.
I really don't want another website for the reasons you mention but is it possible to have a separate blog for therapist training? I.e. I don't want to blog to therapists and clients in my main blog. On occasion I've just created a page on its own, would this suffice?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/135.
In this episode, Juliet and Clinton answer the following questions: 1) How can I get my therapy business out of a rut? 2) What marketing strategies bring the best results? 3) What are the best offline marketing methods?
In this episode we answered the following questions:
1."I am feeling very despondent about my practice at the moment. I am trying so many different marketing strategies, but nothing seems to stick. I don’t have enough clients and I am struggling financially because my business expenses are high. What do you suggest I do to get out of this rut?"
2."I am just starting my practice and don't know what kind of marketing brings the best results. SEO, Blogging, speaking, etc. I don’t know which is best and which will help me build my practice faster."
3."I know you talk a lot about online marketing on your show, but I really hate computers and technology. Is it still possible for me to market my practice without spending time on a computer?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/134.
In this episode, Juliet and Clinton answer the following questions: 1) What is an average number of client inquires per week? 2) Should I focus on blogging or guest blogging to increase traffic to my website? 3) How can I protect my business from hacking or randsomeware?
In this episode we answered the following questions:
1."Hello, I am wondering how many is the average client inquiry per week? Thanks, love your show."
2. Sian Pryce-Chisholm
"Is blogging on your own website regularly a great way to get traffic in of itself or should you be looking more to publish elsewhere first as well as concentrating on links to others websites in your blogs? My blog style is quite personal perspective and insights. I have a more of a journalistic opinion style, reflection on life type of writing not as academic as a lot of other therapists so quoting is not something that I find drawn to when I write? Sorry long convoluted question!"
3. "My computer was hacked by randsomeware and I lost everything to do with my business- including my backups. I am devastated and overwhelmed. I don’t know what to do or how to prevent this from happening again."
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/133.
In this episode, Juliet and Clinton answer the following questions: 1)How can I get on the first page of Google? 2) What’s the best way to start marketing to a hospital area? 3) Do I need to target different keywords in my blog posts?
In this episode we answered the following questions:
1. Mariló Corral
"I have many questions but one of them would be about how I can make my website come out at the top of the Google search. Thanks."
2. "Hello Juliet and Clinton,
There is a new hospital being built in the suburb next to mine + housing for 10, 000 being built over the next 10 years. I think this will be great for new clients between school hours because of the nature of hospital shift work.
If I lived in that suburb, and I was searching for a counsellor, I wouldn't think to google my suburb + counsellor because it is small and there is not a lot here. What's the best way to start marketing to the hospital suburb?
I thought of blogging about it in some way e.g. there is a massive uproar about the changes there but it doesn't really fit my niche.
Thanks"
3. "Should I be writing blog posts to target different keywords? I’ve heard you mention keyword tools like Google Keyword Planner, but do you use this when you write a blog post?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/132.
In this episode, Juliet and Clinton answer the following questions: 1) I’m struggling to build my practice. Are my fees to high? 2) Should I offer a discounted package of therapy sessions? 3) Do I need a separate website to market my therapist trainings?
In this episode we answered the following questions:
1. Kat Huxtable - Facebook group
"Hi all,
I'm looking for immediate ideas on what helped your private practices flourish or at least improve please! I've been here three years and having run a very successful practice in London (so I know I can do it!), I'm really struggling here and am now down to just working with UK clients via video conferencing.
I'm wondering if my fees are too high ($130)?
If I need to blog more? Find ways to advertise more?
I don't really have a niche, although I do work with refugees (voluntarily) and trauma. I need do something now as we are in difficult financial times so any thoughts of immediate (and with no cost) ideas would be hugely appreciated. Thank you."
2. Sam
"I'm a mental health Social worker and my clients only receive a rebate of $74.85 per session. My fee is $170 per session because I have two years of postgraduate university training on top of my four year SW degree and 2 years gestalt experiential training and 10 years experience.
I think my fee is reflection of my experience and training and it's unfortunate the Medicare rebate isn't more equitable amongst various professionals. Anyway my question is how do I know if I'm charging too much? I often find clients are asking to spread sessions out further apart than is ideal because money is tight. This sometimes impacts on the treatment. Has anyone had success in offering payment plans?
Or packages e.g. buy 5 sessions and receive the 6th session for free. Thus is probably also ethically complex! Any assistance will be appreciated I'm feeling stuck!"
3. Krystyna Louise
"Hi all, those of you who do a sliding scale for fees - how do you calculate and market it? Anchored with official health care concession card at the bottom, I suppose?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/131.
In this episode, Juliet and Clinton answer the following questions: 1) I’m struggling to build my practice. Are my fees to high? 2) Should I offer a discounted package of therapy sessions? 3) Do I need a separate website to market my therapist trainings?
In this episode we answered the following questions:
1. Mariló Corral
"I have many questions but one of them would be about how I can make my website come out at the top of the Google search. Thanks."
2. "Hello Juliet and Clinton,
There is a new hospital being built in the suburb next to mine + housing for 10, 000 being built over the next 10 years. I think this will be great for new clients between school hours because of the nature of hospital shift work.
If I lived in that suburb, and I was searching for a counsellor, I wouldn't think to google my suburb + counsellor because it is small and there is not a lot here. What's the best way to start marketing to the hospital suburb?
I thought of blogging about it in some way e.g. there is a massive uproar about the changes there but it doesn't really fit my niche.
Thanks"
3. "Should I be writing blog posts to target different keywords? I’ve heard you mention keyword tools like Google Keyword Planner, but do you use this when you write a blog post?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/131.
In this episode, Juliet and Clinton answer the following questions: 1) Should I use a pop-up on my website to build my email list? 2) Where can I host audios and videos if not on my website? 3) How do you deal with the pressure of not making enough money?
In this episode we answered the following questions:
1."Should I use a pop-up on my website to build my email list?"
2."I read that you can’t put audios or videos on a website because they take up too much space. I don’t understand where I am supposed to put them and then how to direct people to my website to tell them that they are there."
3. "I’m struggling to make a positive cash flow in my new business and feeling pressured with lots of expenses, but not enough income coming in. I’m just not making enough money in this business yet. How can I deal with this pressure?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/130.
In this episode, Juliet and Clinton answer the following questions: 1) Can I use other people’s videos on my blog? 2) How do I manage more than one website? 3) Should I use Facebook ads to promote my services?
In this episode we answered the following questions:
1."I have heard that I should use video on my blog but I don’t know how to do video, don’t have proper equipment and can’t stand the idea of getting in front of a camera. Can I use other people’s videos on my blog? What are the pros and cons of doing that?"
2."I’ve made the decision to create a second website so I can promote my therapist trainings in addition to my clinical work. I’m worried it might be double the work, so how can I manage two websites without getting overwhelmed?"
3. "I have heard that Facebook ads are a good way of advertising. Once a week I boost a post that has a nice image promoting my counselling services but I haven’t gotten any clients from these and I am spending about $50 per month. Should I continue?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/129.
In this episode, Juliet and Clinton answer the following questions: 1) What’s the best call to action to have on a website? 2) What do I need to do to stay organized in my business? 3) How do I stay motivated while I build my practice?
In this episode we answered the following questions:
1. Dalila – Facebook group
"Hi Juliet and Clinton
I really like the way you offer your coaching sessions on your website. You clearly define what someone who wants to work with you can expect from a coaching session.
Is there a way in which we can offer something valuable to the clients to entice them to make a phone call? For instance, "Call for a 15-minute free initial consultation. In 15 minutes, we will discuss your situation and determine....."
What can I say that will be valuable and ethical at the same time. Can we say that we will help them determine what's the best next step for them on their path to healing?
Thank you"
2. "I have such a hard time staying organized. I can’t find things sometimes and I am all over the place working on different things, switching back and forth because I don’t know what I should work on.
I have 2 questions: 1) Can you please share how you stay organized and what tools you use to help. 2) Can you also share some tips for helping me know what to focus on? I am marketing some free talks, using social media, and I just started blogging. Plus I have to have time for my clients and my family. It all feels overwhelming."
3. "I’m in the process of going from full-time to part-time work so I can build up my private practice. How can I stay motivated now I’m taking the first step?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/128.
In this episode, Juliet and Clinton answer the following questions: 1) Should I respond, ignore it, or delete a highly critical comment on my Facebook post? 2) Should I allow someone to re-publish my blog posts on their site? 3) How much money should I spend on marketing my business each year?
In this episode we answered the following questions:
1. "Someone just wrote a negative comment on one of my Facebook posts. I don’t know if I should respond, leave it, or delete it. I’d really like to delete it because it was not constructive, just critical but I don’t know if it is an acceptable practice to do that"
2. Dalila – Facebook group
"Someone approached me asking me if they can share my content on their site. They are divorce-based site where people can go and look for lawyers, etc. They also publish blogs, etc. They have many followers on social media and thousands of people visiting their site.
They would like to use my articles and post them on their site while attributing it to me stating that it was originally published on my site. There would be my name and the backlink provided.
Is this a good practice in terms of SEO? Are there any red flags? If I was to do this, how should I do it? Do you have any advice?"
3. "How much money should I spend on marketing my business each year?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/127.
In this episode, Juliet and Clinton answer the following questions: 1) What content should I send my email subscribers? 2) How long should an ebook be if I want to sell it? 3) Is a webinar a good way to grow an email list?
In this episode we answered the following questions:
1. Julia https://insightmentalhealth.ca****
"I missed your email marketing course. I have an email subscription set up with mail chimp, a free PDF teaching parents 3 listening skills (when they sign up)... now I'm thinking about what I can send subscribers weekly.
I was thinking that I could send a weekly email letting subscribers know I posted a new blog? But not sure how to go about writing copy for those emails or if this is even a good idea? Do you have any resources/books I should read about email marketing?
Thanks! Julia"
2. "I have an ebook that I wrote on tips for managing depression that is about 35 pages long. Is that long enough to sell? Also, where should I sell it and how do I sell it? I was wondering about selling it on Amazon as a Kindle download. Is that a good idea?"
3. "I want to grow my email list. Is a webinar a good way to do that? How do I get started with one and what information should I share?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/126.
In this episode, Juliet and Clinton answer the following questions: 1) How do I get traffic to my youtube channel? 2) How can I market my ebook? 3) Can I take music I like and add it to my welcome video?
In this episode we answered the following questions:
1."I started a youtube channel because I want to do video marketing. How do I get traffic to my youtube channel?"
2."I wrote an ebook on narcissism and now I am wondering how to market it. I have it on my website, but have only got a couple of sales. I spent months writing it and now I am wondering if I made a mistake. I am not sure what else to do. Can you help?"
3. "I am creating a welcome video for my website. I’d like to have this music I really like playing in the background softly while I speak. Can I do this?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/125.
In this episode, Juliet and Clinton answer the following questions: 1) How can I build a practice while working full-time? 2) When is it time to get a bookkeeper for my business? 3) How can I manage spam comments on my blog?
In this episode we answered the following questions:
1. Richard – Facebook group
"I work full time in community mental health, network in person and see clients somewhere in between. I feel stuck on what I should focus on. I can't change my full-time job. The more I network, the more traffic I get to my website and the more referrals/clients I get. But, that tends to eat into my networking time, which eats into my hours available to schedule clients. I feel like I'm going in circles. How can I build my practice while working full-time?"
2. "I have been spending a lot of time doing my accounts lately and I find it really boring and time-consuming. Is there a time in your business when you should get accounting help? How do I know when it’s time to get a bookkeeper?"
3. Pamela – Facebook group
"I need some website advice. Overnight, my WordPress website received comments to practically every blog I have ever posted. A lot were posted in other languages and quite a few were just garbage. Needless to say I have deleted the comments but has this happened to anyone else? And if so why? And what should I do about it?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/124.
In this episode, Juliet and Clinton answer the following questions: 1) Will a niche for introverts attract clients? 2) Why was my Facebook Ad not approved? 3) How can I have one marketing message that works for 2 niches?
In this episode we answered the following questions:
1. Lucy
"I am considering the niche for my practice to be for Introverts - highly sensitive people and creatives dealing with stress, overwhelm and burnout in their lives, particularly in relation to pressure to perform/achieve in their work life. Do you think this niche will work?"
2. Pamela – Facebook group
"Today I was trying to boost a Facebook blog. Facebook would not allow it to be boosted because they said it was too negative. What the? The heading is “What can you do if you suffer with depression and anxiety during and after pregnancy?” Any advice would be appreciated. I am really stuck."
3. Michael – Facebook group
"I want to create a brief compelling, crystal clear marketing message/headline that will combine my two practice specialties and resonate better with my ideal clients.
For marketing purposes, I have developed two separate niches and websites. One is focused on helping people with anger problems, the other is focused on helping people with more classic anxiety problems like OCD, Generalized Anxiety Disorder, P.T.S.D.
The “anger copy” has worked very well, but it can scare great clients away because they don't want to identify as “being an angry person”; even if anger has indeed been a lifelong problem.
I've been marketing the anger specialty for about 15 years. The “anger niche” is often a magnet for completely non-ideal clients.
I am looking for a compelling way to let people know that I am a seasoned therapist that can help in lots of ways, but I have specialties in both anger and anxiety...that I help people calm down and heal the roots of chronic anxiety and anger.
I receive quite a few referral from colleagues. Many of these referrals express doubts and reservations about working with me, because they have come across my anger management copy and it scares them. Fortunately some of my referral sources will send a “warm” referral who has been reassured that I “don't just work with anger”.
So I would love to have a brief, simple way to focus my marketing message that could make it easier for a client to identify with.
I welcome any suggestions at all!"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/123.
In this episode, Juliet and Clinton answer the following questions: 1) What are the first steps for therapists to get started with video blogging? 2) How do I get over feeling nervous when using video to build my practice? 3) What kind of videos should therapists make and how long do they have to be?
In this episode we answered the following questions:
1."What are the first steps for therapists to get started with video blogging?"
2."How do I get over feeling nervous in front of the camera when using video to build my practice?"
3. "What kind of videos should therapists make and how long do they have to be?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/122.
In this episode, Juliet and Clinton answer the following questions: 1) How do people come up with ideas for blog posts on a regular basis? 2) Should I have blog posts on my blog when my new site goes up? 3) What are the pros and cons of accepting guest posts on my blog?
In this episode we answered the following questions:
1."I am struggling to think of ideas to write for my blog. How do people keep coming up with ideas all the time?"
2."Should I have blog posts on my blog when my new site goes up? If so, how many?"
3. "Someone emailed me and asked if they could guest post on my blog. Is this something that is done often? What are the pros and cons of accepting guest posts?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/121.
In this episode, Juliet and Clinton answer the following questions: 1) What blogging software do I need to start my blog? 2) When starting a blog, should I start building my email list first or should I write blog posts first? 3) How do I find new content ideas for my blog?
In this episode we answered the following questions:
1."I’m confused about what blogging software to use. I had my website built in WordPress, but I’ve never blogged before. Am I able to blog with my current site? I’ve also heard of Squarespace – so which is the best one?"
2."I am starting a blog. Should I start building an email list first, or should I start the blog first? Seems I should start the email list first so I have some subscribers to send my blog posts to?"
3. "I’ve been blogging for a while now, but I am finding it harder and harder to come up with ideas for topics and content. What tips do you have so I can always have new topics to write about?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/120.
In this episode, Juliet and Clinton answer the following questions: 1) Is it true that you can get more traffic to your website from Google if you have a blog? 2) How should I share my blog posts on social media? 3) Is it possible to have a blog if I am a generalist?
In this episode we answered the following questions:
1. "I heard somewhere that you can get more traffic to your website from Google if you have a blog? Is this true? If so, Can you please explain how that works?"
2. "I know I need to do more to promote my blog posts on social media. What do you recommend when it comes to sharing blog posts? And should I share blog posts from my archives?"
3. "My website is a generalist website. I like to have all different kinds of clients. I want to start a blog but I don’t know if it works because I am a generalist. Can you please advise on how I would blog as a generalist? Do I just write about a lot of different topics?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/119.
In this episode, Juliet and Clinton answer the following questions: 1) How can I be more productive? 2) How can I get more subscribers for my email list? 3) How can I find an SEO company that understands my industry?
In this episode we answered the following questions:
1. Facebook group – Pamela
"Hi there. I am stuck in my own head. I always take on 3 projects at a time…. What can I do to get more focused and streamlined?"
2."I watched the videos for your free course on email marketing. I have an email list but I hardly have any subscribers. I don’t understand how you can get enough email subscribers to make it worthwhile. Do I just have to be patient and wait for it to happen?"
3. Facebook group – Gracie
"I am looking for an SEO company that understands the nuances and ethics of doing SEO for our profession (I am a marriage and family therapist in private practice), that doesn’t cost a fortune, and won’t try to sell me on services I don’t need, or that would be questionable ethically. I have a website I am proud of, that needs some tweaks and oversight to be sure it’s doing what I need it to do. Any suggestions or referrals? Thanks!"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/118.
In this episode, Juliet and Clinton answer the following questions: 1) How much content should I give for free when I am doing an online course? 2) How can I get my second client? 3) Which product gets more sales - an online course, membership program or an ebook?
In this episode we answered the following questions:
1."I am thinking of offering online course. It is my understanding that I will need to have free content to market this course. What I don’t understand is, if I have free content, then how do I decide what is free and what to keep to sell?"
2. Facebook group
"I’m in a near area and have recently joined a wonderful health clinic as their counsellor. I am just wondering how others have promoted or gotten word out about their service. I have been going at it for close to 8 weeks and have only just gotten my first client. If you have any tips that would be wonderful!"
3. "I want to create some passive income - which will get more sales - an online course, membership program or an ebook?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/117.
In this episode, Juliet and Clinton answer the following questions: 1) How can I market my practice without incurring expenses? 2) Is it ok to have a question-based headline on my website? 3) How can I create an online directory?
In this episode we answered the following questions:
1. Email - Jeanette
Hello Juliet and Clinton,
Thank you for providing us with such a wonderful variety of resources. I have learned so much from you in the last few weeks. The following is a bit of background followed by my question: I have just begun to build my spiritual counselling practice and have joined many groups, have started a website and a facebook page. My financial situation is very limited at this time so I am marketing in the least expensive way possible. Knowing this, can you offer me any suggestions on how I can optimize my current resources to the fullest while not incurring any expense. Any help or suggestion would be greatly appreciated.
Thank you,
Jeannette
2. "I am re-writing my website and trying to come up with a headline. I have heard Juliet talk about headlines before saying that they should have a problem or a benefit in them. I am a relationship coach and am struggling to come up with one. Is a question one ok, and can I have more than one question? I see a lot of therapists doing that. Here are some questions I thought of:
Do you want help with your relationship?
Do you and your partner fight all the time?
Do you want a better relationship?"
3. Facebook group–Dalila
"Does anyone know of a platform that can be used for the creation of a directory? I would like it to be online with different categories, but where people can input their own information. I would like it to be online interactive, so people can search for people based on categories. I hope I make sense. Thank you!"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/116.
In this episode, Juliet and Clinton answer the following questions: 1) How do I go about creating an online course? 2) How do I deal with a competitor stealing my ideas? 3) Is a written report or video better as a free opt-in? In this episode we answered the following questions: 1. Mari
"Thinking about doing an online self-development course around healing from emotional neglect and understanding relationships with self and other. I work with these topics a lot in my practice as a counselling psychologist and would like to be able serve a wider audience by offering a course.
So, like a self-help book but in an online course format. I'm trying to get ideas how this might work the best. I'd love to do an online course but confused about the format: a weekly webinar, emails, videos...or something else and a membership??"
2. "Help! I have a competitor who is Internet stalking me and has been copying a lot of what I have been doing online, down to even swiping my website copy and changing it subtlety so it looks different. Every time I launch a new service, they also launch the same service. We are in the same geographic are a and service similar clients, so this is starting to hurt my business. What should I do!?"
3. "I am having trouble coming up with a free offer. Is it better to do something in written form or a video? Is one item in the free offer enough, or do I need to do a series of articles or videos?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/115.
In this episode, Juliet and Clinton answer the following questions: 1) How can I deal with overwhelm in my business? 2) What do I need to do to my site to rank higher in Google? 3) What marketing strategies should I use to fill a group? In this episode we answered the following questions: 1. "Hi there Juliet and Clinton. I've been watching you create some amazing resources – the podcast, your private Facebook group and now some great courses (I’ve done two already!) I want to know how on earth do you find the time to do everything? I find I get overwhelmed so easily when I take on a big project, so would love any tips you can share on how to deal with overwhelm and to still accomplish things!"
2. "What do I need to do to my site to rank higher in Google? How do I know what keywords to use?"
3. "I want to start running group therapy in my practice, but I’m not sure what strategy to use to fill my group, or keep a regular supply of people coming into it. Do you have any suggestions for me?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/114.
In this episode, Juliet and Clinton answer the following questions: 1) What is Facebook live? 2) What is the best way to market with doctors? 3) How do I do social marketing when I cannot disclose information because of family information? In this episode we answered the following questions: 1. "Hi Juliet. Are you familiar with Facebook live? I'm not sure how it works. I have seen videos on Facebook with emojis floating across it. Is that what Facebook Live is? I was wondering if this is something that I could use to interaction with parents of children with Autism. Maybe a Q and A, or could it work as a support-type forum? I would love to hear what you and Clinton think about that. Thanks!" 2. " Hi Guys, I would like some help. I have recently opened a counselling practice and have managed to get some appointments to meet with doctors in their surgery (like a rep would do). What should I expect? What info do they want from me? What is the best way to promote my skills? All suggestions are appreciated, thanks." 3. Carol"How do I do social marketing when I cannot disclose my real "why" because of family stuff? I also need to be transparent because of licensing and other legal requirements. This has kept me dark for a long time. Thank you for your insightGet the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/113
In this episode, Juliet and Clinton answer the following questions: 1) What is the best type of Facebook group to have? Is that different from a Facebook page? 2) What are the best online calendars, and how do I manage my schedule without it getting out of control? 3) What is the best strategy for referral marketing?
In this episode we answered the following questions:
1. Ellen Slaton
"Hi Juliet and Clinton,
Love your show and I'm learning a lot!!!
I am starting a web business for people with Autism, focusing on parenting children on the Spectrum. I am pretty new to social media and would like advice on setting up my Facebook page.
I am thinking of a closed group for parents to communicate and network with one another, and for me to answer questions. Is that different from a site that would be open to the public where I would put posts about my blog, quotes, direct traffic to my website, etc.? Would you please discuss the options and what you recommend? Thank you so much for your help."
2. "Hi guys. I love your podcast and I'm also in your Facebook group, which is part of the free members program. Sorry, but I tend to lurk instead of participate, but I love reading the conversations. They are so helpful!
There is a lot of talk in the group about different online appointment schedulers. What are the best ones you recommend and how can I best manage taking clients using one? I'm a bit scared of my diary/schedule getting out of control if I use one, so would love tips on how I can prevent this from happening. Thank you!!!"
3. “On your last episode you talked about referral marketing. I wonder if you could talk more about how to this strategy works. Do we go in person and present ourselves, send emails or make phone calls? Your help is appreciated.
Thank you so much!”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/112.
In this episode, Juliet and Clinton answer the following questions: 1) How effective is Theravive and Psychology Today? 2) How do you do research to find out where your target audience hangs out? 3) Do I need to purchase all domain names related to mine to prevent competitors from getting them?
In this episode we answered the following questions:
1. Lucia - FB group
"Hello everyone. I am based in Toronto. For those using Theravive and/ or Psychology Today to offer therapy, I wonder if you could share your experience. Thank you! :)"
2. Maria - FB Group
"My website is nearly up and running but the more I get into the online world, the more I see the challenges in standing out. I am a generalist in my job but feel like having a niche is really important online.
How do I research where my target market may be hanging out? Also, is anyone successfully running a Facebook group in their niche? Seems to be a great way to build social proof and generate new business. Would love anyone's thoughts and experiences on this. Thank you!"
3. “Do I need to purchase all domain names related to mine to prevent competitors from getting them? I don't want to spend a lot of money on these, but I also want to avoid someone from taking a similar domain name and taking some of the market share.”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/111.
In episode 110, Juliet and Clinton answer the following questions: 1) What blog software should I use? 2) What can I use to write notes and store them electronically? 3) When is the best time to take on an associate?
In this episode we answered the following questions:
1.“I’m curious to know what blog software everyone is using these days. There seem to be quite a few options out there, but I’m not sure which one to use.”
2.“How do you stay motivated to keep marketing when you have a full practice?”
3. “I am thinking of taking on an associate into my practice, but I’m not sure when is the right time. Do I need to reach a certain income level first, or is it more a matter of having too many clients to see and then I get one? I have quite a busy practice with 2-4 new referrals a week, but some weeks it is quieter.”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/110.
In episode 109, Juliet and Clinton answer the following questions: 1) How long should I spend writing a blog post? 2) What should I use to offer credit card facilities? 3) How do I get started with email marketing?
In this episode we answered the following questions:
1. Pamela – Facebook group
“Out of curiosity, how long does it take any of you to write a blog post? I started at 10.00 this morning and finally posted it at around 2.50pm this afternoon. Re-tweaking, re-reading, researching. Is this too long?”
2. Jodie – Facebook group
“I don't currently have credit card facilities... haven't really needed to, as clients pay by direct debit usually. Now that my SOUL sessions are super-busy, more people are asking to pay by credit card. Should I use something like PayPal or is there something better? I don't want something I am going to have to pay a monthly fee for, etc.”
3. “I enjoyed your recent episodes on email marketing, and you gave some really great reasons for using it. I’ve decided I want to start using email marketing, but I have no experience with it and don’t know where to begin. What advice would you have for an absolute newbie like me to get started with using email?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/109.
In episode 108, Juliet and Clinton answer the following questions: 1) How can I build my email list? 2) What should I put in my email autoresponder when people sign up for my email list? 3) Do I need to set up my email template differently for mobile phones?
In this episode we answered the following questions:
1. “I am really struggling to build my email list. I have a subscribe form on my website, but after 5 years of my site being up, I hardly have any subscribers. I have heard the two of you say that email marketing is important, but it hardly seems worthwhile with so few people on my list. What can I do to get more people to sign up for my list?”
2. “I am setting up my autoresponder for my email list. I know I’m supposed to set one up immediately after people subscribe and acknowledge that they are now on my list. I am wondering how much information I should put in this email? Should I explain my services and ask them to call me for a free consult?”
3. “Do I need to set up my email template differently for mobile phones?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/108.
In episode 107, Juliet and Clinton answer the following questions: 1) Which email marketing provider should I use? 2) How can I get help in setting up my email system? 3) For email marketing which is better - single or double opt-in?
In this episode we answered the following questions:
1. “There are so many email marketing systems out there and quite a price range - which one should I use?”
2. “I have just signed up with Aweber as per your recommendation. But, now I am overwhelmed. I think it is going to take forever to get this setup and working. I’ve started reading and watching some videos, but it feels like too much. Do you have any recommendations on how I can set this up simply or ideas on where I can get help?”
3. “I’m going to be offering my first online course soon, and I am very excited, but it sure is a lot of work. I am working on setting up my free offer for the free download I want to give away when promoting the course.
I can’t figure out whether it is better to use single vs. double opt-in? It seems single opt-in would get more people to sign up, but then I don’t understand why so many people use double opt-in. Please advise on which you think is best for a therapist to use.”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/107.
In episode 106, Juliet and Clinton answer the following questions: 1) Is a podcast a good way to attract clients? 2) Is a brochure worth doing? 3) How can I build a therapy practice while working a full-time job?
In this episode we answered the following questions:
1. “I’d love to start a podcast as I think I would be really good at it. I’ve heard it is a lot of work though so I am wondering if it is worth it. I don’t want to spend a lot of time developing it and then have it flop. Are there guidelines I should follow to help determine whether it is worth it to start one?”
2. “Thank you for your very helpful podcasts, I have learned so much in marketing ethically.
When it comes to marketing, so much can and is done online and I was wondering if there is still a place for having a brochure and if so, who is it given to?
I don't as yet have a brochure and am wondering if it is worth doing.
Thank you.”
3. “I am starting a practice part-time, as I still need to keep my job, so I have income coming in. For now, I am going to see clients one evening a week and on Saturday mornings.
I can probably handle 10 clients per week with my full-time job. But any more than that would be very stressful. I don’t see a way as to how I can quit my job to build a full-time practice because I can’t afford to quit. I don’t understand how I can do this or how other people do this. Can you help?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/106.
In this episode, Juliet and Clinton answer the following questions: 1) How can I find a good work-life balance while I build a passive income? 2) When should I start creating content for my new blog? And 3) What should I put on my website’s About page?
In this episode we answered the following questions:
1. “Hi there! I am trying to build a passive income to supplement my private practice income. It's been a long, slow road, but I am making a small income already. The trouble is I'm finding I am having to work very long hours on top of my busy practice? How can I find more balance in my work while I build my passive income?”
2. “I am starting a blog. Should I wait to develop the content until my new blog page is up? Or should I start writing now?”
3. “I am writing my content for a new website and am not sure what to put on my about page. I notice some people write kind of a bio and include their professional qualifications. Other sites have a bunch of other information like how they work and the methods they use. Some websites have a lot of content; others have hardly any content. I am confused as to what is going to work best, and I am finding it really hard to write about myself. Can you help?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/105.
In this episode, Juliet and Clinton answer the following questions: 1) How do I set up a membership site? 2) What content should I have on my Home page? And 3) Should I give the name of my marketing company to my competitor?
In this episode we answered the following questions:
1. “I want to start a program where customers in my niche pay to subscribe to special events and special content for "members only" on my website, but I don't know how to begin. I guess want a membership site, but I don't know how to set this up. Do you have any ideas on how to get started?”
2. “HI Juliet and Clinton. I'm planning on building my first website, and I'm not sure about the content I should have on the Home page. What do you think is the most important information to have on a Home page? I am an EMDR therapist who specialises in working with trauma. P.S. I love your podcast!”
3. “Help! I have a marketing dilemma. I've been using a local marketing company that did a great job on my new website and has been helping me with SEO. I have had some great results from the work in the last 6 months already. The problem is one of my colleagues, who is a competitor as she works in the exact same city and niche as me, has asked if I can refer her to the company I've been working with. I'm in a real bind because I don't want to share this resource with her, but I may lose the friendship if I say no. What should I do?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/104.
In this episode, Juliet and Clinton answer the following questions: 1) What topics should I include on my podcast? 2) How long should my podcast be? And 3) How do I get listeners for my podcast?
In this episode we answered the following questions:
1. “I have decided I want to start a podcast, but I'm not sure on the content. I know the format I want is a weekly show where I interview experts in my field. I work in the area of natural supplements and naturopathy and a lot of my work is in collaboration with medical physicians. I want to be able to raise my own profile through the website and get new opportunities like teaching and speaking in other cities. Should I choose a sub-niche - such as a specific medical problem, or keep the topics broad and on natural health?”
2. “I am putting together the website for my new podcast. I am wondering how much content do I need to have on each podcast episode? Also, what information is essential to have on each post on the website? Thanks!”
3. “OMG! I'm finally getting my Podcast out there, January 2017. I announced it in August 2015, but it's taken me all this time to work out what I really want it to be like ,and I still don't know but I'm doing it anyway. Do you have any tips on how I can successfully market my new podcast and get new subscribers and downloads?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/103.
In this episode, Juliet and Clinton answer the following questions: 1) Is it ok to add past clients to my email list? 2) Should I move my counseling practice to a more affluent area? And 3) How do I get testimonials for my ebook?
In this episode we answered the following questions:
1. “I just had my website done professionally, and I am intending to send out newsletters in the New Year. The area I am feeling stuck on is I haven't done newsletters before, so I've never asked for permission from past clients as to whether I could email them information. Is it ok to email them and ask if they would like to receive newsletters? I am not sure of the ethics of doing this. Any thoughts would be appreciated."
2. “I am considering moving the location of my counseling practice to a more affluent area. Even though part of my service does offer bulk billing, working in a lower socio-economic area really isn't giving me many paying clients. It will take 1 hour to travel but I am hoping that I will have a higher client base and the rent is cheaper. What are your thoughts on this possible move?”
3. “I just wrote an ebook on how a paleo diet can help improve your health. It seems I need testimonials. What is the best way to get them when I haven’t any sales yet? What and how much information should I include?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/102.
In this episode, Juliet and Clinton answer the following questions: 1) What should I do if I don't like the design that my web designer sent to me? 2) How can I build my practice when feeling discouraged? And 3) What financial numbers should I track in my business?
In this episode we answered the following questions:
1. “I am really stuck. I feel like I will never be able to succeed in private practice. I seem to go in circles and never get anywhere. I feel so hopeless about making this work that I can’t focus. Any tips for helping me think more positively?”
2. “I have been working with a website designer for the last several months. I just saw the first draft of the design and I hate it! It has taken so long to get to this point, and I can't believe it's not what I wanted. I haven't paid any fees to the designer at this point. What advice do you have for me in this difficult situation?”
3. “Since becoming serious about my practice, I've learned that numbers are important, which for me has never been fun. So I am wondering what are the numbers I should be looking at in my business and how often (weekly/fortnightly/monthly) should I look at my numbers? Also, what free software do you recommend for tracking your numbers if I can't afford a monthly accounting software subscription?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/101.
In episode 100 Juliet and Clinton answer these questions: 1) Should I have a Facebook group for a niche that may not want their problems to be known? 2) Is it ethical to get someone to write my ebook for me? And 3) Should I collect full names for my email list?
In this episode we answered the following questions:
1. “I'm feeling a bit stuck with my new niche website / FB page. I've been helping people deal with problems with pornography for more than 5 years now, and I'm really comfortable talking about it in session. I'm also convinced that I am adding value and helping unknot some difficult relationship problems. So I had a niche website built. However, now that it's finished and I am trying to promote it and my FB page, I've choked a bit.
My concern was (is) that I have set myself up in a niche that is going to be hard to get anyone to 'Like' or support me in a social media forum. I am concerned that were people to 'Like' what I am doing, they would feel that they outing themselves as having a pornography problem, or someone close to them has one. I've even have a close family member baulk, concerned that it would come up in their feed.”
2. “I want to write an ebook, but I don’t want to write it myself. Is it ethical to get someone else write my book and use my name? Are there people who will agree to this? If so, where can I find them?”
3. “Thank you for all the helpful information - your podcasts and blogs have been invaluable to me as I build my practice!
I am a trauma and addiction therapist in Vancouver. I have just created a new website and am launching a blog focusing on the connection between trauma and addiction. As I build my email list on my website, I am wondering about collecting full names and emails as opposed to just email addresses. Obviously, more information about subscribers is helpful. But how willing are people in providing name as well as email? Is there any ethical consideration around collecting this information?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/100.
In this episode, Juliet and Clinton answer the following questions: 1) How can I find time to be on social media? 2) Should I have a YouTube channel? 3) Which tools should I use to track my website traffic?
In this episode we answered the following questions:
1. “I know I should be on social media to help promote my business, but I work so hard I just can’t find the time to devote to it. Do you have any tips for posting on social media when you already have a full schedule?”
2. “I’m interested in doing more videos and noticed you can have a YouTube channel. Is there any benefit to having a YouTube channel if you’re a massage therapist like me?”
3. “I want to understand how my website is performing. I’ve heard there are tools for finding out how much traffic your website gets. Which ones do you recommend?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/99.
In episode 98 Juliet and Clinton answer the following questions: 1) What tips do you have for setting up an email newsletter? 2) How can I define my niche? 3) How can I launch my new website and not lose ranking?
In this episode we answered the following questions:
1. “I'm starting a monthly newsletter and trying to work out Mailchimp to make a template that I can just drop info into each month. I hate technology. Do you have any tips to help me?”
2. “I'm a newbie in the group, thanks for having me. I'm totally stuck on niche. I've been a general psychotherapist for 20 years and I know I need to get more targeted. I've done all of the exercises, brainstorming, and exploring. I change my mind 6 times a day and I'm spinning my wheels! How can I define my niche?”
3. “My website is quite old and has been ranking well for many years. It was looking very tired and old-fashioned, so I’m having my website redesigned and I’m about to launch the new version. What things do I need to be aware of to make sure I don’t lose any ranking?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/98.
In this episode, Juliet and Clinton answer the following questions: 1) When should I consider having a second Facebook page? 2) How much time should I spend on my blog photos each week? 3) How can I market my second counseling room?
In this episode we answered the following questions:
1. “I work out of a couple of different locations that service quite different areas. At this stage, I have one Facebook Page that covers my business, but you can only have one location linked to a Facebook Page. I'd really like my second location to be present, so I am considering setting up a second Facebook Page for the second location. How should I approach this problem? One Facebook Page? Or multiple? Thanks!”
2. “How much time should I spend on my blog photos each week?”
3. “Hi, I'm keen to hear any ideas about how to market the second counseling room I have available at my new practice. I have exhausted my ideas and although I have had some interest, it has been much less than I'd hoped for. When I took on the larger space I was hoping to break the isolation of solo practice. Any ideas welcome.”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/97.
In this episode, Juliet and Clinton answer the following questions: 1) How to write a compelling personal profile for a website and social media? 2) How to find a niche? And 3) When should one start renting office space when starting out?
In this episode we answered the following questions:
1. “How do you write a compelling personal profile for your website and social media? We're starting a new couples counseling practice early next year and are trying to write our profiles for the website and other social media sites but everything comes out either too impersonal or too cheesy! What should we be writing about to attract and engage new clients?”
2. “Hello there. I'm a psychotherapist (a generalist). I need to niche down and offer something rocking for someone in particular. I am truly stumped, in fact, in tears of trauma trying to figure it out. B2B is all over the place and so much easier. B2C is feeling nightmarish. Who to, what, who can afford it etc. Any help with niche for therapists moving into the current needs to specialise would be AWESOME!”
3. “I wonder if you could help me. I am building my private practice. I am just waiting to get an approval from the college that regulates psychotherapists in Ontario, Canada, where I live. I have my website and business cards ready, and I am focusing now on my blog and social media, just waiting to be able to work as a registered psychotherapist.
In the meanwhile, I am stressed about deciding on renting and office now or wait until my registration is ready (not sure yet when the college will approve my application) I have been looking for some office spaces, but not sure when to start renting. My fear is that I might find clients and not having a space or having a space but not having clients yet. Any suggestion or advice is great appreciated. Thank you!”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/96.
In this episode, Juliet and Clinton answer the following questions 1) Should I give my ebook away for free or should I charge for it? 2) What can you do when you are feeling discouraged? and 3) What is a good email open rate?
In this episode we answered the following questions:
1. “I want to create an ebook for people in troubled relationships. I would like to sell it, but I don’t know how. I don’t have an email list yet. Someone told me I could give the ebook away for free but I don’t want to spend a lot of time creating something and not get any money from it. What do you suggest?”
2. “I’m really discouraged. I have been trying to get more clients doing everything I can think of, and my practice seems stuck at about 3-5 clients a week. I don’t know what to do. I have what I think is a good website, I’m listed on several counseling directories, and I have a counselor who sometimes refers to me. What am I doing wrong? I think it is just too competitive in LA maybe? I am so discouraged I don’t even want to try anymore.”
3. “What is a good open rate? I seem to be getting about 20%. That seems really low. I only have about 500 subscribers, but it seems I should get a higher open rate than that?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/95.
In this episode, Juliet and Clinton answer the following questions 1) How can I improve my Google ranking? 2) Which webinar software should I use? and 3) Can I advertise an online course before it is ready to be sold?
In this episode we answered the following questions:
1. “I have been trying to get my Google rankings up by writing a blog post every month. They don’t seem to be increasing at all. I can’t even see my website when I Google “Therapist Pheonix.” I thought that is what I was supposed to do to boost my rankings, but it is not working. Help!”
2. “I want to start offering webinars. Can you please suggest some technology to use and tell me how to get started?”
3. “Should I advertise a course I am doing before it is ready to sell? I am not sure when it will be ready as I am still working on it, but I’d like people to know it is coming. What is the best way to let people know it is coming?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/94.
In this episode, Juliet and Clinton answer the following questions 1) How can I target moderate-to-high income clients? 2) What CRM software do you recommend to track prospective clients? and 3) How can I get better results from networking?
In this episode we answered the following questions:
1. FACEBOOK GROUP – Ken
“I need help with two things: I need more clients because I need/want to earn more, and I have “empty hours” in my schedule. Second, I need more moderate-to-high income clients because so many of my recent new clients have been sliding-scale/lower-fee because they are low-to-moderate income. I’ve been in practice a long time to still have such a struggle getting my practice full (18 years total; 12 of them full-time). Do you have any suggestions or tips for me?”
2. FACEBOOK GROUP – Sue
“I’m wondering what CRM software you recommend to track prospect inquiries etc. When I get new inquiries in, I want to record them properly, be able to at the click of a button have an email that gets sent out with preset details. If I have to follow up with anything, have a reminder to do that”
3. FACEBOOK GROUP – Mari
“I feel quite stuck with networking with psychiatrists and psychologists. I have approached them by saying that I’d like to get to know other services / professionals to built a strong network for referring people. I have had very little interest. Psychiatrists I understand as they have their own networks but psychologists too. What suggestions do you have for improving my networking.”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/93.
In this episode, Juliet and Clinton answer the following questions 1) How do I find inspiration when writing a regular blog? 2) What do you think about new payment systems that share the purchase on social media networks? and 3) How do I support my practice if my niche starts to change?
In this episode we answered the following questions:
1. Wendy – Facebook group
“I’d love to know where I can draw inspiration when writing a regular blog?”
2. “Hi Juliet and Clinton, In recent months I’ve had two different clients ask to pay for their sessions by Venmo. I had to look into it, as I wasn’t aware of what it is. Now I’ve found that sales on Venmo are visible to social networks. So, if I accept payment via Venmo it could give me exposure; on the other hand my clients are then exposing a very private event (coming to therapy) to their social network. These two clients may not have thought of that – and I wonder if I have a responsibility to keep a boundary there and hence insist they pay by other means. Do you have any thoughts about this?”
3. FACEBOOK GROUP
“I started a private practice with a niche in mind, and advertise / and market to this niche, but found that the universe kept sending me clients that were seeking support for slightly different needs. So my question is, how do I evolve my practice to meet these new needs?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/92.
In this episode, Juliet and Clinton answer the following questions 1) which methods have been proven to get results when marketing a new practice? 2) is it viable to build an online counseling practice with no previous client base? and 3) what should I put in a marketing folder to leave with businesses?
In this episode we answered the following questions:
1. “When marketing your new practice, which methods have been proven to show better results over a long period of time in generating clients? I am trying to launch and grow my practice, but am finding it difficult at times. a) SEO – hiring a company to continually update your SEO’s on your page b) hiring a practice accelerator – not sure if this yields results continually over time or not c) networking events – if you could specify why type of events are best or whether or not it’s best to reach out both inside your industry versus outside your industry (which poses an issue with how to market yourself to someone outside of the therapist realm in a way where they are receptive and open to referring others)”
2. “Is it viable to try and build an online counselling practice with no previous client base and does it matter that I live in Tasmania which has a population under half a million? (I have previously worked as a student counsellor in schools and now attempting to start my own business. My husband and I are considering moving interstate if it becomes too hard here. I do not have the Medicare Rebate. I have a degree in Counselling and a Masters in Social Work). Thanks”
3. “I want to put together a marketing folder to leave with businesses, to market my counseling practice. What do you suggest that I put in it, to look professional and polished?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/91.
In episode 90, Juliet and Clinton’s guest, therapist Pam Dyson shares how she uses Pinterest. She answered the following questions: 1) Should I use Pinterest for my business? 2) What is proper Pinterest etiquette? And,3) What are your best practices for getting followers, reach and shares?
In this episode we answered the following questions:
1. "How do I know if I should be using Pinterest for my business?"
2. "What is proper Pinterest etiquette?"
3. "What are your best practices for getting followers, reach and shares?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/90.
In episode 89 Juliet and Clinton answer these questions: 1) I have many ideas but am afraid to put my ideas out there. How can I get unstuck? 2) How do I make sure the correct graphic comes up when I share my blog post on social media? 3) Should I pay $250 for a domain name to use for my business emails or should I use a free gmail account? and 4) What can I create for a free offer for my email list?
In this episode we answered the following questions:
1. Facebook group:
"I'm just stuck stuck stuck ! So many ideas ....but just petrified to put my ideas out there ! Do you have any tips for helping become unstuck?"
2. Facebook group:
"Every time I share a blog. The wrong graphic comes up. Once I click on the link the correct graphic attached to the blog then appears. How do I get help to resolve this?"
3. Facebook group:
"I’m wondering if there's any benefit to paying $250 for a domain name to use for my business emails opposed to just creating a free gmail account? What are the advantages of buying your domain name - is it purely so no one else can use it? Confused!"
4. From Facebook group: Donna S. Scott www.donnascotttherapy.com
"I'm stuck trying to develop a freebie for the website. Something simple, but beneficial for my clients- women emotionally hurt by relationships. My mind goes blank every time I sit down to work on it so I quit, ready to try another day."
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/89.
In episode 88 Juliet and Clinton answer these questions: 1) What should I have at my stall for an expo? 2) How do I prepare to be on a live radio show? And 3) What are the pros and cons of using a mobile bank terminal, the square app or Pay Pal for processing therapy client payments?
In this episode we answered the following questions:
1. Jessica
"HELP!! A few weeks ago I shared an interest in holding an info stall at a health expo in town. I've just found they have advertised me!! So I will go through with a stall, though I haven't organised anything. I am needing suggestions on what I can have at my stall that doesn't require too much prep. Any suggestions would be greatly appreciated!!"
2. "I was been introduced to a radio producer recently, who is the partner of a new friend. We got talking and she was very interested in my work as a therapist. Anyway, she has since asked me to come onto a live radio show to talk about my work. I am terrified because this is a nationally syndicated show with a listenership in the hundreds of thousands!
I have never done live radio before. How do I prepare? Is there anything I need to avoid? What do I do if I freeze once we go live?
Any tips will be most welcome! Thanks Juliet and Clinton!"
3. "I have finally taken the plunge and have decided to take a credit card processor in my business.
I'm not sure if I should go with a mobile bank terminal or use the new Square app that everyone is raving about. I think PayPal also have an app.
I'm curious to hear what you think are the pros and cons of each?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/88.
In episode 87 Juliet and Clinton answered the following questions: 1)Is it better to have the blog post in the email newsletter as opposed to directing people to my site? 2) What are the benefits of hiring an answering service? and 3) How should I answer clients when they ask if I have a Medicare rebate?
In this episode we answered the following questions:
1. Howard Todd-Collins
"I'm stuck with my newsletter format. Currently it goes out fortnightly and has 2 articles in it. The format is via Mailchimp. Subscribers receive a brief note from myself with links to my most recent blog posts on my website. I've had some feedback from a subscriber who enjoys the newsletter but finds he doesn't have time to read 2 posts. He has suggested having one article in the body of the newsletter instead of being directed to my website. What's your view? Is it better to have the post in the newsletter as opposed to directing people to my site?"
2. "I'm thinking of paying for an answering service and I'm wondering what you think are the benefits of using one. I am not sure if I need a basic answering service or a more full-service virtual reception. What are your thought?"
3. Wendy Gilroy
"I'm stuck with effectively answering questions (over the phone) about whether I can offer a Medicare rebate. What do you suggest I say to prospective clients?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/87.
In episode 86 Juliet and Clinton answer these questions: 1) What is the best way to launch a new therapist website? 2) How much should I spend on Facebook ads per lead? And 3) How to I create and use a landing page?
In this episode we answered the following questions:
1. "I have a new website coming soon - what's the best and most creative way to launch a new website? I have heard about online launch parties - do you know anything about these? Would love to hear any ideas you both have about a successful launch. Insightly Gmail Gadget"
2. Wendy
"Hi Guys, This whole FB advertising, lead pages thing is relatively new to me... what should I be aiming for in terms of spend/lead sign-up ratio? When do I know when I need to change things in order to aim for a better result?... Thanks so much!"
3. FB group - Howard Todd-Collins
"I would like to understand more about creating a landing page and in particular how to use it as a marketing strategy to promote a workshop. I have had a good look at Thrive and really like it. Thanks guys."
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/86.
In episode 85 What process do you use to plan and deliver a project? How can I ensure my clients can’t see my personal information on Facebook? How can I get started with guest blogging?
In this episode we answered the following questions:
1.
"Hi Juliet and Clinton. I recently did your course on blogging and was so impressed by your marketing, organization and delivery of the course. I am curious because I’m about to start a joint venture with a colleague to deliver online wellness courses. What processes do you use to plan and deliver your projects? Thanks for any insights you have!"
2.
"I want to start marketing on Facebook, but I’m a therapist and very worried about keeping personal and professional separate. What tips do you have to make sure my clients can’t see my personal information?"
3.
"I want to start guest blogging, but I’m not sure how to get started. What do you advise?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/85.
In this episode, Juliet and Clinton provide answers to the following questions: 1) What’s the best way to promote a podcast interview? 2) How can I get more registrations for my upcoming workshop? And 3) What can I do to reduce the fluctuations in my wellness business?
In this episode we answered the following questions:
1.
"I am going to be featured on a podcast interview. Once this is released, what is the best way for me to share the iTunes podcast - can I embed it on my own blog?"
2.
"I have a workshop coming up and I’m not getting many registrations. I have been sharing it on my therapist networks and on social media regularly for the last 3 weeks. What am I doing wrong?"
3.
"I am a successful massage therapist and have been in business for over 7 years. I have over 700 clients in my books, but struggle with the peaks and troughs of business. Some weeks I am doing 25+ massages and other weeks less than 10. There seems to be no rhyme or reason to the changes. What can I do to reduce the fluctuations in my business? I don’t do any marketing to current clients. Should I have a keep-in-touch strategy I’ve heard you talk about? Thanks!"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/84.
In episode 83 of The Ask Juliet and Clinton Show, Juliet and Clinton answer questions about how to encrypt emails for security, how to regain one’s website ranking after ones website has been taken down, and the best way to create an ebook.
In this episode we answered the following questions:
1.
"What's the best program to use to create an e-book? How long should an e-book be? How should I promote my free e-book? Is there anything else I need to know?"
2.
"I am wondering how to set up encrypted emails and Skype as part of my business. I know there was a company in the US that does this for a fee."
3.
"My web designer took my site down last week and he said it would only be for 24 hours while he changed to another server. Now I have lost my Google ranking and am now nowhere to be found! As most of my new clients come from doing a Google search this is, as you can imagine, very frustrating. So I am stuck indeed and powerless! My web designer said nothing can be done until Google’s robots find it again. My site has for the last 3 years ranked in the top 3 on pg.1. What can I do to regain my ranking of my website?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/83.
In this special episode of The Ask Juliet and Clinton Show, LinkedIn expert, Ken Burgin answers 3 questions about marketing on LinkedIn.
In this episode we answered the following questions:
1. "What are the key aspects of a strong LinkedIn profile?"
2. "What kind of posts work best on LinkedIn?"
3. "How can I use LinkedIn to attract clients?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/82
In episode 81 Juliet and Clinton discuss what they think are the first steps in creating a business partnership, whether therapists should hire a professional editor to review their blogs before publishing, and how to represent one’s brand on a Facebook page.
In this episode we answered the following questions:
1.
"I am wondering if you know of many therapists who are successful with Instagram. I started an account and have been posting image posts there, but I am only getting a few likes and shares. I have about 125 followers."
2.
"I accidentally found out that someone has copied almost my entire blog post. What do you do if someone has copied your blog post or large parts of it?"
3.
"I see some people have a Facebook group in addition to a Facebook page. Would you recommend this? I already have trouble finding the time to post to my Facebook page, so not sure I have time to post to a group as well."
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/81.
Find out if therapists are using Instagram, what to do if someone has copied your blog post, and the benefits of having a Facebook group.
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com//80
In episode 79, Juliet and Clinton answer these questions: What do you need to do to get traffic from Google besides blog, how do you know when a website is outdated and needs to be updated, and is it better to create a website based on a competitive niche that you want to work with, or find a less competitive one.
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/79
In episode 78 of the Ask Juliet and Clinton Show the following questions were answered: What business structure should I set up my business as, how to know if your podcast will be successful, and what the difference is between Aweber and Mailchimp.
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/78
Discover how to deal with social media stalkers and trolls, what the etiquette is for re-sharing a post when someone shares your blog post on social media, and how to post on social media ethically.
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/77
Juliet and Clinton are bringing you this episode from an in-person podcast in Chicago where they attended Podcast Movement 2016.
In this episode find out the best business model for adding associates to a practice, what's the best content to put on a flyer and how should you respond to email inquiries in our latest episode of the Ask Juliet & Clinton Show.
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/76
In this episode we answer questions on the theme of Facebooks Advertising including whether it is worth using Facebook Ads to increase page likes, how to use Facebooks Ads to fill a workshop and how to use Facebook Ads to get more emails on your database.
In this episode we answered the following questions:
1. Louise Pattie – Facebook group – awakenhypnosis.com
What’s a good ROI for Facebook likes? i.e. cost per like? And is it worthwhile paying for likes or is increasing likes just for the ego?
2.
“Someone mentioned to me I should use Facebook Ads to fill my workshop. I have no idea how to do that. Where do I start?”
3.
“I want to promote my business on Facebook and get more emails on my database. How can I use Facebook Ads to do that?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/75
In this episode, we answer questions on how colors affect the actions your website visitors take, how to network with professionals in the same field and how to market counseling services as a package.
In this episode we answered the following questions:
1. Jodie Gale – www.jodiegale.com
“I heard somewhere that using red for your sign-up button or call to action is a no-no. My current website uses a lot of red, as will my new website so I am curious!”
2. Ellie Hodges – www.elliehodges.com
“How do you connect with other professionals in your area seeking collaboration without them feeling competitive toward you? Or how do you tell others about services you offer (eg a group program) that they don't when you have the same niche?
3. Helen Larkey –Facebook group - helenlarkey.com
“Is it a good idea to offer blocks of counseling sessions a bit like the coaches do? eg 3 months or 6 months I seem to be doing a lot of crisis work in my practice as a relationship therapist someone has had an affair or someone is about to walk out. Clients say that they have got a lot out of the sessions and I have had some wonderful testimonials but when you know there is more work needed and they cancel an appointment and then tell you things are ok so they don't need to come back. Or is this just the nature of the work? Hope this makes sense.”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/74
In this episode we share some of the best apps and software we use for organizing our businesses and increasing our productivity.
- Joanne Wilson – Facebook group
“As a Sole Practitioner and enthusiast for new technology that makes work life streamlined and easier (such as Evernote of which I've excitedly embraced), I'd appreciated Clinton Power's podcast on new Apps or technology. Would love your continued insight on the Juliet Austin and Clinton Show on this topic. Thanks in anticipation!” www.theconfidantecounselling.com
Apps that Juliet and Clinton use for organzing are:
- Asana
- Todoist
- Evernote
- Google Calendar - shared calendar
- Word document for tracking tasks
Apps that Juliet and Clinton use for productivity include:
- Evernote
- Google Apps – gmail for hosting email
- Boomerang – gmail add on
- Buffer
- Hootsuite
- LastPass
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/73
In this episode, we answer questions about how to sell a package of workshops through your website, how to find your target audience online, and how to get your business more attention and exposure in the media.
In this episode we answered the following questions:
- Jodie Gale – Facebook group
Hi, Juliet and Clinton,“I am in the process of updating my website. I currently offer Saturday afternoon SOUL sessions. There is one x 2-hour space available each week. Because I sell these as a package, I would like a 'book/buy now' style button, which I would like to link to available dates and a payment button. Because this is just one session a week and my private practice is part-time (with weekly, long-term clients), I don't need to invest in a full-on booking system right now. What other options are there? Or would a PayPal-style system suffice?"
- Julianne www.balancedwellness.com.au
For the past 15 years my work has been Chinese massage (Tui Na), and counselling for the past 5 years. My question is how do I move towards finding my target audience for Teaching Qigong to help people who are stressed in their body and mind and want improvement in general health?”
- Alison Howarth – Facebook group – penrithcounselling.com.au
“I'm really curious about SourceBottle. Sourcebottle is a site where you can respond to people wanting to interview experts in the media, but I rarely see a question for my specialization, which is Domestic Violence – DV recovery and counselling for women. I was wondering if it's worthwhile going pro for $25/week? Are there other ways I can get the attention of the media for my niche?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/72
In this episode we answer questions about the best way to sell meditations on a website, how to choose the best keywords for your website, and how to manage client inquiries when you have a full practice.
In this episode we answered the following questions:
“Hello Clinton and Juliet,I would like to record some meditations to sell on my website. What is the best system to record these? And, then to sell them, what is the best payment system? Thanks!”
- Maria Pirona - Atherton, QLD (from Facebook group)
“Hi Clinton and Juliet, I apologise if you have covered this in past podcast episodes. I haven't listened to them all yet. With regards to keywords, when one is setting up a blog and/or website, I know the idea is that we use these words frequently throughout our content so that Google picks them up. Just wondering how frequently we should use them and where they are most powerful/salient in the eyes of Google. Obviously a word like 'counselling' is very competitive for Google's attention so are we best to use niche terms that a potential client may search?”
- Kim Boivin - Facebook group
“Hi, thanks for all the amazing guidance you offer! I have a question I'm feeling stuck with: how do I best manage a pretty full practice? Actually, first, what is considered a full practice? Clients are often having to wait about 3 weeks to book in now. How do I know when to pause taking new clients? Thank you!”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/71
In episode 70 Juliet & Clinton answered questions about how to stay focused when there are many distractions online, the best systems for managing your business finances, and whether you should offer an online course a second time after it failed the first time.
In this episode we answered the following questions:
“I have a hard time staying focused when I am working at my computer. I find I get easily distracted- sometimes before I even notice I find myself checking email, Facebook, Google or whatever. How do you stay focused on your work when there are so many distractions? Any tips you can provide would be a great help. Thanks Juliet & Clinton. Your show has been a great help to me.”
- Steven - Boston, MA
“What is the best system for managing finances? I spend so much time tracking things in an excel document and then give it to my accountant each year. I find I forget to track things sometimes and then have to spend a lot of time catching up? I’m also wondering how much I should be spending on my business. What percentage of income is average to spend on expenses?”
- Brittany
“I just had a devastating experience. I developed an online course for people suffering from over or under eating. It wasn’t for people with a diagnosed eating disorder. Rather, it was for regular people who have problems with eating - usually too much.
I developed all the classes and video recorded them and then shared the information about the course on social media. I only had 2 people sign up! I don’t know what I did wrong. I also didn’t know if I should still do the course with only 2 people or cancel it. It was so embarrassed and didn’t know what to do. I ended up cancelling the course, but am not sure I did the right thing.
Also, I am wondering if I should ever try to do it again. I don’t know if I have the courage to do it again. I did so much work. I am so disappointed.”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/70
In episode 69, Juliet & Clinton created 3 questions on the theme of relationship building. The questions were: 1) How to implement relationship marketing via email? 2) How to implement relationship marketing via Twitter? And, 3) How to implement relationship marketing via Facebook?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/69
In episode 68 Juliet and Clinton answered questions about how to begin offering webinars, how to write in a way to attract your ideal therapy clients, and how to create and use Twitter lists as a therapist.
In this episode we answered the following questions:
1.
“Hi Juliet and Clinton. I decided to start an email list thanks to the great advice you give on your show. What is the first thing I should do to build my list? I feel stuck. People seem to be coming to my site but they are not signing up. I heard that webinars are a good way to build an email list, but I don’t have clue where to start with those.”
2.
“Robyn (From our Members Facebook group) I'm a massage therapist and Pilates teacher. I may be moving to a new city so my website is on hold at the moment while I figure out the move. But in the meantime I'd love to learn how to write to attract the types of clients I'm looking for so when I do move I can start promoting my work right away.”
3.
“A while ago Juliet started a Twitter list of people in our Facebook group. I don’t know what to do with that list. Can you explain Twitter lists please? I’d like to understand how to use Twitter and then maybe I can use it more.”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/68
In episode 67 Juliet and Clinton answered questions about the best way to deliver an online quiz for therapy clients, how to turn a workshop for mental health professionals into an online course, and why some therapists are resistant to seeing their practice as a business.
In this episode we answered the following questions:
1. Facegroup Group Question:
“Hi there Clinton and Juliet. I'm considering offering a free online quiz as an opt-in so I can get some diagnostic information from potential clients as well as gather email addresses so I can do email marketing later. What software do you recommend to deliver an online quiz via my website? Thanks, Jac”
2.
“I have a course I’ve presented in person with a lot of success to other mental health professionals. I’ve had the idea to put the course online and make money from it. I think there is demand because my workshops always fill up when I run them about 6 times a year. I don’t have a clue how to put my course online though. Can you please give me some tips on how to do this? By the way your podcasts are fantastic – keep them coming!”
3. Lyn Preston
“A regular client wants to pay by visa and her supervisor declines, doesn't want bank fees or the hassle. Am interested to know if other trained therapists react like this? Why is there so often a resistance from therapists in seeing themselves as a business, especially considering their hourly rate usually reflects that of a professional consultant?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/67
In episode 66 Clinton & Juliet created 3 questions on the theme of blogging. They were: 1) How can you write a blog when you are not a good writer? 2) How often should you blog? And 3) Is it better to blog on your website or on a social media platform?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/66
In episode 65, Juliet and Clinton answer questions about how usewebinars to build an email list, whether it is better to publish anebook or a print book, and how to turn a workshop into a paidonline course.
In this episode we answered the following questions:
1. Allison
"I just started my practice last year with only a long list ofexpenses and start up costs to show for it. I started the insuranceco paneling process so hopefully this year will be better. I see myaccountant this week and just tallied my expenses. Argh! I wascurious as to what people normally spend to start up a practice? Ididn't have office furniture since I rent a room by the hour."
2.
“What are the pros and cons of offering an ebook vs a printbook? Should I offer both? “
3. Linda
"I find blogging to be so much work, but I do understand thevalue of it. I am wondering about inviting a colleague who lives inthe same city as me (Vancouver) to guest blog. Is there value indoing that or will that send people to her site? I don’t want tolose clients by doing this.”
Get the show notes with all the links and resources mentioned inthis episode at http://askjulietandclinton.com/65
In this episode, Juliet and Clinton answer questions about whether Pinterest is a good place to market a business, how to come up with good blog topics, and how to limit the amount of time and money spent on the technology needed for an online course.
In this episode we answered the following questions:
1.
“I spend a lot of time on Pinterest just for fun so am very familiar with how it works and really enjoy the service. I am wondering if Pinterest is a good place to spend time marketing a business? I am a wellness coach. There is a lot of wellness and nutrition advice on Pinterest, but I am just not sure if I should spend time marketing there or how I would go about it.”
2. Josephine
“Hi guys. I’ve just started a blog based on your recommendation, but I’m feeling stuck. How do I come up with ideas for blog topics? I want to make sure I have interesting topics that people will want to read, but I’m stuck for ideas. Thanks for your help!”
3. Camile, Calgary
“I am a psychologist in Calgary, Alberta. I see a variety of clients so I don’t have a niche. I’d like to develop some online courses in the near future. I have 2 questions: My first question: Since I don’t have a specialty/niche area for my practice, I am wondering how it would work if I did a course on healthy sexuality. There doesn’t seem to be much out there on this topic.
My second question: I’ve done a bit of research and it seems you need a lot of technology to offer a course online- and the technology is expensive! How can I limit the amount of time and money I spend on setting this up?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/64
In this episode Juliet and Clinton answer questions about what is the best call to action to have on a natural health website, how to test if a health niche will be profitable, and how to overcome fears of public speaking.
In this episode we answered the following questions:
1. Jenny, Ohio
“I’ve heard you talk about calls to action in a previous podcast and you recommended having a call to action on the bottom of every page on a website. How do you know what’s the best call to action to have? Should I ask people to call me, book online or submit a form? I’m guessing all 3 are too much. What do you think? Thanks in advance!“
2.
“Thank you for offering your podcast. I find it very inspiring and helpful. my question is about overcoming my fear of public speaking. I’m terrified of doing it, but feel I really should start thinking about doing some talks in my local community- both to build my naturopathic practice, but also to fulfill my dream of writing a book and traveling to speak. Do you have ideas for how I can get over my fears? Do you know people who were terrified and then became successful speakers? I need some encouragement.”
3. Elliot, Palm Springs
“Hi guys. Loving your podcast so far! I’m wondering how you can test the profitability of a niche. I’m looking at several different niches for my health business, but I’m not sure how to know if I can actually make money from it. Is there a way to test if I can make money from a niche? Keep up your great work!”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/63
In this episode Juliet and Clinton answer questions about whether one needs additional back-ups of a website other than the back-ups a web host does, the steps involved in starting a therapy practice in a new city, and if it’s possible to make money selling audios on a website.
In this episode we answered the following questions:
1.
“Can you please explain why I need to backup my website on a service other than the back-ups my hosting company does? I heard you talk about doing this on a previous podcast - or maybe it was in the Facebook Group?”
2. John, Los Angeles, California
“I’ve recently moved to Los Angeles to set up my practice. I’ve been a psychologist for 14 years so I’m confident with my skills and experience, but I’m wondering how I can break into the market in LA because it is completely saturated with therapists. What are some of the first things you would do to get a practice started in a new city?”
3.
“I have a full therapy practice seeing 25-28 clients per week. I’ve been maintaining this many clients for a few years now. I’d like to take the next step and offer something else for people that I can make money from. Everyone seems to want to do online courses, but I don’t want to do that. It seems so complicated.
I thought of creating audio programs to sell on my site, but I am not sure if that is going to be profitable, nor how I would go about doing that. Would you please advise on how feasible this is and whether I could earn an income from selling audios on my site?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/62
In this episode Juliet and Clinton answer questions about whether one should say ‘no’ to media requests, whether one should see therapy clients in their home, and how to know when it is worth it to pursue a business that isn’t working.
In this episode we answered the following questions:
1.
“I am often contacted by some of the country's leading magazines, TV and radio shows for 'expert comment'. It is very time consuming as they send through 5-10 questions for magazine articles and radio takes a lot of prep plus the actual recording time. I want to stay friendly with the journalists but at the moment I don't have the time. Is it ever ok to say 'no' to media requests? If so how - so that I will be contacted again in the future when I have more time? Thanks.”
2. James - London, UK.
“Hi Juliet and Clinton. I love the podcast. I am a psychotherapist and I have been working in private practice for around 2 years. I currently rent an office in central London where I consult with clients.
For some time now, I've been thinking about moving my practice from this office to my home. Other than issues such as personal safety and non-verbal disclosures, I'm wondering what other factors I might want to consider before making a final decision of whether or not to see clients in my home?
I have a very small flat. There's no specific room for therapy, so I was thinking of seeing clients in my living room, which has neutral decor. From your experience, is it better to continue seeing clients at the office, or would I be better off (including financially) seeing clients at home? Many thanks, James.”
3.
“Juliet and Clinton - Thanks for your great podcast! I’ve listened to almost every episode and am learning so much. I am a yoga teacher and have been renting space in different places to offer my own private yoga classes. Eventually I hope to have my own studio, but I am finding it so difficult to get enough students for my classes. I wonder if it is worth it to continue? I think I have a unique perspective on yoga so I think I have a lot to offer, but I’m just not sure how viable it is to continue this business. There are so many yoga studios competing with me.”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/61
In episode 60 Juliet and Clinton discuss whether it is ethical to get someone to write articles for your blog, whether working with men who have suffered the loss of a child is too small for a therapy niche, and the ideal length for blog posts.
In this episode we answered the following questions:
1. Miranda
"Is it ethical to get someone else to write articles for me? I'm a terrible writer and really don't enjoy it, so I'm thinking of outsourcing the writing for my blog. Do I say they are mine or should I make it clear I didn't write them? What are your thoughts on this?"
2. Michael
"I'm wondering if you can give me some feedback about my niche. I am a dad who has been through a huge loss with the death of my young child (a victim of a crime) and subsequent breakdown of my marriage about 7 years ago. I feel called to work with men who have suffered similar losses, but I'm worried this niche might be too small. What do you think?"
3.
"Thanks to your show I started a blog. I don’t think I would have ever had the courage to do it otherwise, so thank you. J One thing I am struggling with is how long my blog posts should be. It seems a lot of people write short ones (a few paragraphs), but I’ve seen other people write much longer ones. Juliet seems to write longer posts than most. I wonder why you do that Juliet? What is the best length for blog posts?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/60
In episode 59 Juliet and Clinton discuss how to choose a good web designer and how much a website should cost, whether it is important to work with a marketing coach, and what kind of videos a natural health business should create for YouTube.
In this episode we answered the following questions:
1. James
"I've been trying to get my outdated website redesigned and I've already had 2 failed attempts with unscrupulous website agencies in India. So I'm going to invest in using a website designer in the US, but I have no idea how much I should pay. Some of my initial quotes range from $600 - $6000. How do I choose the right one and how much should it cost me?"
2. Jason - Toronto, Ontario
"How important is it to work with a marketing coach when starting a health business? From what I have read, it seems a lot of people who do well online have had coaches help them. Do you think this is important? By the way, your show is incredibly helpful."
3. Kaline
"I've heard it's good to have your own YouTube channel and to create videos on a regular basis, but I'm stuck for ideas. I work in the natural medicine field (Chinese herbs) and I'm not sure what kind of content I could create. Do you have any ideas for me?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/59
In episode 58 Juliet and Clinton discuss whether one should create a new domain name for a website when changing their therapy niche, how to create a introductory video, and how to promote counseling services products to an email list.
In this episode we answered the following questions:
1. Jackie
"Jackie - I have a niche in addiction, which I chose because I had experience in that area. However, I don’t enjoy working with this population as they often lack commitment and don’t show up for appointments. I want to create a new niche working with women in high-stress jobs. I want to work with a motivated population. Should I create a new domain or use the old domain name? I love your show!"
2. Dane
"Can you tell me what I need to be able to create a respectable introductory video for myself on my website? I hate talking on video so any tips are appreciated!"
3.
"Hi Juliet and Clinton. I’ve been listening to your podcasts and you often talk about having an email list. I have decided to take your advice and start one. The problem is that I am not a good writer so I don’t want to create a blog. What content can I share with my list? Also, I am not sure how to promote my services and my ebook to my list? Can you tell me how I can ethically promote myself to my email list and how often I should do it?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/58
In episode 57 Juliet and Clinton discuss how to get started with an email list, how holistic nutritionists can compete with naturopaths, and how to get your therapist website to rank high in Google when there is a lot of competition.
In this episode we answered the following questions:
1. Jerry
"Jerry - After listening to your podcast I know I should be doing email marketing, but I feel overwhelmed with the next steps to get started. I opened a Mailchimp account. What should I be doing next to get started as soon as possible?"
2.
"I am a holistic nutritionist in Vancouver, BC. I’m really struggling to build my business. Although people really care about their health here and seek out alternative practitioners, it seems people are more familiar with naturopaths than holistic nutritionists. I have a website and I’ve been putting up flyers and did a few talks, but so far I only have had a few clients. Also, naturopaths are covered on some insurance plans, but I am not. I’m almost ready to give up because I just don’t know if it is possible. I am hoping you will give me advice on whether I should quit or continue trying to create a practice here. If you think I should continue, can you please tell me how you think I can succeed? How can I compete with naturopaths?"
3. Jenny
"Jenny - I work in a major American city that is saturated with therapists. It's just impossible to make any headway in the rankings in Google because Psychology Today listings and many other websites rank above mine. What other marketing strategies do you suggest if I can't get my website to rank well?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/57
In this episode Juliet and Clinton discuss some ways to make training videos for therapy clients and therapists, how to structure “high demand” practices, and how to promote a therapy practice separate from a group therapist practice.
In this episode we answered the following questions:
1.
"Hi Juliet & Clinton,
This year I would like to focus on making some passive income. I have 2 questions:
1) What are some simple ways to make training videos that clients and therapists can download from my website? (I am wondering about whether to create slides, videos or audios).
2) What should one charge per hour for the finished webinar/presentation/video/audio?
e.g.:
a) a one hour presentation
b) a 3 part x 1 hour presentation or a 3 hour presentation
c) a 6 part x 1 hour presentation
etc
Considering some will be for clients and others will be for professionals/therapists.
Many thanks."
2.
"Hi, I have a group child psychology practice and all my marketing uses the group practice name (which is not related to my name). I would like to build my own profile in the area of parenting during the perinatal period and early years. I'm not sure how to promote myself away from the group practice. Should I have my own website, Facebook page, etc? As well as clinical practice, I plan to create an online course, host Webinars to promote the course, and provide workshops for the community and professionals. Thanks!"
3. Carol Hopwood
“This podcast was great timing for me. Thank you. Since I have had a notice on my website explaining that my next new client appointments will not be not be for a while my ideal clients have contacted me and wanted to schedule. It didn't occur to me that folks would want to wait like that. Clinton I'd love to hear more about what you called "high demand practices" and how you structure those types of businesses and your lack of a cancellation policy."
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/56
In this episode Juliet and Clinton discuss how to use LinkedIn to attract clients, how therapists can manage a practice, market consistently and create products to sell, and how to get more people to subscribe to your email list.
In this episode we answered the following questions:
1. James, Perth, Scotland
“I have a LinkedIn profile, but I haven’t done much with it. Do you think it’s possible to get clients through LinkedIn? If so, what should I be doing with my LinkedIn account?”
2. Scott – Melbourne, Australia
“I am finding it difficult to get everything done to market my practice. There isn’t enough hours in a day. How does a therapist who already has a full practice find the time to write a blog, market locally and then create things to sell online as well? I see some therapists doing this online, but I don’t understand how they do it? Can you please shed some light on how this is done? Thanks for answering my question.”
3. Alex, Florida
“Since I’ve been listening to your podcast I have finally set up an opt-in on my website so people can subscribe to my monthly newsletter, but I’m not getting many subscriptions. I’m wondering what I’m doing wrong? I have the opt-in placed in the top right corner of my website. Should I have it anywhere else? Also, what do you think of pop-ups? Thanks!”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/55
In this episode Juliet and Clinton discuss which data is the most important in Google Analytics, what types of online products are best for therapists and wellness businesses to create, and how many email subscribers one needs to sell an ebook.
In this episode we answered the following questions:
1. Angela – Atlanta, Georgia
“I recently installed Google Analytics on my website but I am not sure what data I should be paying attention to. It all feels overwhelming and I don’t understand all of it. Can you please advise on what I should be looking at?”
2. Kerri-Ann, Byron Bay, NSW
“Hi Juliet and Clinton. I LOVE your podcast (I never miss a single episode) and I hope you have time to answer my question. I am a healer in Byron Bay who offers a range of services including counselling, massage therapy, craniosacral therapy, crystal healing and aromatherapy (I know, I am a Byron bay cliché!). Anyway, I have been slowly building my email list like you suggest and most my current clients have given me permission to email them and I’ve been sending an email once a fortnight with health tips and advice. I’ve got about 700 subscribers now. I want to create my first product to sell online, but I don’t know what kind of product. Should I do an email or video course, an ebook, a membership program or something else? There’s so much to choose from! I’d really value your advice.”
3. Stephanie
“I am a therapist in Canada. I want to create an ebook so I don’t have to rely solely on income from my therapy practice. I haven’t decided on the topic yet, but I really love writing and want to bring in more income.
I have been building my email list with Aweber for about 5 years and have about 500 subscribers. I am wondering if that is enough subscribers to sell an ebook? How many subscribers does one need to sell an ebook? Thanks a lot for your help and for offering the show – it is so helpful!”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/54
In this episode, Juliet and Clinton discuss whether it is worth marketing on Facebook, whether an online course or an ebook can get more sales, and how to make videos for an online course private.
In this episode we answered the following questions:
1. Jonathan – New Orleans
“Hi guys. I’ve been listening to your podcast for a while now and wondering about whether it’s really worth using Facebook at all for marketing. I have a page that is only 6 months old with 50 fans. It seems like nobody sees my posts anyway and I’ve heard you both say that it’s harder than ever to get your fans to see your posts. I’m thinking of ditching my page and putting my efforts elsewhere. What do you think?”
2. Julia – Austin, Texas
“I have a wellness business where I practice acupuncture. My specialty is working with women’s health issues (PMS, menopause, infertility, etc). I want to create a product to sell online. Can you tell me if it’s better to create an ebook or offer a course? Does one get more sales than the other?”
3. Sally-Ann Connecticut, MA
“I am creating a video course on relaxation and stress-reduction which I plan to release a short version for free as an opt-in and then offer the fuller paid version for sale. How do I share private videos that can only been seen by people who subscribe or pay? Also, do you recommend YouTube for such a course?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/53
In this episode Juliet and Clinton discuss whether therapists should hire search engine companies to help their therapy websites rank higher, whether therapists can benefit from using Periscope, and whether one can have both a general website and a niche focused website.
In this episode we answered the following questions:
1. Kathleen, Edmonton, Alberta
“Hi Juliet and Clinton – Thanks for offering this great show. A search engine company keeps contacting me telling me my therapy website isn’t optimized properly and they can make it rank higher. Is this true? How do you know when to trust a company that contacts you via email like this? If I want to rank higher in Google do I need to hire a company to help me or is there a way I can do it myself?”
2. Tonya – Jacksonville, Florida
“Do you think Periscope is something that a therapist can use effectively to market a therapy practice? Thanks for your help.”
3. Rebecca
“I am a coach who has a niche helping people with ADD and ADHD. I’ve taken some marketing courses online and they have all said it is better to have a niche so I decided to focus on an area I know about since I have ADD myself.
However, my website doesn’t focus on ADD because I still want to provide life coaching to all kinds of clients, such as those in life transition, etc. Can I have an ADD niche without focusing my website only on ADD? Thank you for this opportunity. I really appreciate what you do.”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/52
In this episode Juliet and Clinton discuss how therapists with more experience can charge higher fees, the best way to add a second niche to one’s practice, and if Instagram is a useful platform for therapists.
In this episode we answered the following questions:
1. Unknown
"For older, more experienced therapists in private practice, who have "earned" the right over time, with experience, to charge higher fees than people who are brand new to the field, how do we demand the fees that we are worth, without potential new clients being "scared off" by the fee and going to someone else, someone newer, who has lower fees because they are trying to get their clinical hours for licensure, or they are just less experienced?
How do we get paid what we are worth as more experienced clinicians, yet still stay competitive with the fees we quote new prospective clients?"
Doesn't experience count for anything with new inquiries?
2. Susan
"I have a 'niche' but am thinking of adding another. How is the best way to display this on my website? Many thanks."
3. Unknown
"I have a Facebook page and am wondering if I need to be using other social media for my massage practice. I was wondering about using Instagram. Is this an effective way for a massage business to get more clients?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/51
In this episode, Juliet and Clinton discuss and how one should go about changing the name of their Facebook page. They also provide tips for creating a marketing plan and define email list segmentation and describe how do it.
1. Jodie Gale - http://jodiegale.com/
"Hi Juliet and Clinton. I have 3 Facebook pages: The Psychosynthesis Centre which is aimed at psychotherapists for my psychosynthesis training. Mindful Women (https://www.facebook.com/mindfulwomen/) and now Women, Body, Food & Soul (https://www.facebook.com/WomenBodyFoodSoul/?fref=ts) which is in line with my new narrowed down niche and new website next year).
Mindful Women has nearly 1500 followers. I have never really liked the name Mindful Women but my first choice was already taken. My question is, should I just change the name from Mindful Women to Women, Body, Food & Soul (even though I can't change the URL) and delete my Women, Body, Food & Soul page (where I only have 100+ followers so far but the url)? Or should I change Mindful Women to my name Jodie Gale (same issue re URL)? This is the 3rd time I have had to start again re naming/starting pages so on the one hand, Jodie Gale makes sense to me, on the other hand, I think a themed page builds followers faster to do with the interest."
2. Ruth
"I feel I market my business in a very scattered way. I don’t have a business plan or a marketing plan which may help, but I don’t know where or how to make one. I don’t even know if it is important to make one or what I would put in it. Can you help? "
3. Jesse - Psychotherapist, Raleigh, North Carolina
"I'm starting to do more email marketing and am having success with sending a newsletter to my subscribers twice a month. I've been hearing that it's important to segment your email list. I'm not sure I understand what this means or how to do it. Can you please explain it and if it's important for me to worry about at this stage?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/50
In this episode, Juliet and Clinton address the following questions: how to set up a survey to find out which online course might get the most sales, how to market a naturopath business after taking a break, and if one should give up marketing on Facebook.
1. Sophie
"I am a therapist and want to develop some online courses and have several ideas for them. In fact, I have a lot of ideas and am not sure which ones to begin with. I work with a lot of different people so I could start a course on a lot of different topics. I’ve been stuck on this for a while because I don’t know which course would make the most sales.
Would doing a survey to my email list be a good idea? Or is there a way to do a survey on Facebook?
If so, how would I set up a survey? What technology is involved and what kinds of questions should I ask?"
2. Jenny - Naturopath, Toronto
"I am just coming back to opening my naturopathy clinic after a 4 year break while I had children. So much seems to have changed with marketing during this time and I'm feeling completely overwhelmed. So where should I start with marketing my business again?"
3. (No Name)
"I have a Facebook page and post there every day, but hardly anyone ever likes or comments on my posts. I am wondering if it’s worthwhile to keep going with it or should I give up? I don’t want to waste my time if people are not interested in my posts."
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/49
In this episode, Juliet and Clinton discuss the tools needed when starting an online course, how narrow one’s therapy niche should be, and define the term, “content curation”.
1. Monica - Orange County, CA
"Hi Juliet and Clinton. I'm loving your podcast and listen to you each week at the gym! I'm a therapist in Orange County, CA, which is absolutely saturated with psychotherapists. I'm wanting to create some online wellbeing information courses so I can have additional streams of income, as well as reach more people than in my local area. What tools do I need to be able to start creating and selling an online course? I have no idea where to start. Thank you for answering my question and keep up the great work!"
2. Richard
"How specific should I identify my ideal client?"
3. Kerri-Ann - Massage Therapist, Nashville, Tennessee
"Hi Juliet and Clinton. I've heard of the term "content curation", but I'm not sure what it means. Can you please explain it and if I should be doing it? Thanks!"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/48
In this episode Juliet and Clinton answer questions about whether therapists should start a website or blog when they are still a student, how to notify potential clients that there is an opening when they have been on a wait list, and whether therapists should use affiliate marketing.
1. Jess Mills
"I am a mature age social work student with 12 years experience working in suicide prevention through volunteer and paid work. I intend to focus on suicide prevention and bereavement as my niche.
I listen to podcasts, and have considered starting a blog and website, but am reluctant to, as I am still a student and am concerned about marketing myself before I am ready to see actual clients. I am a member of professional organisations and am taking relevant professional development courses in my summer break. Do you have any tips for students who already know what they want to do professionally?"
2. Jodie Gale - http://www.jodiegale.com
"When I open up another day when my youngest goes to preschool next year, what is the best way to let potential clients know who have joined my mailing list? It is my main list. I am just thinking as I am writing, should I have had a separate list for this? And should I send a newsletter to my main list noting that I have space opening up?"
3. Louise White - Launceston Tasmania - www.awakenhypnosis.com
"I listen to a lot of podcasts and subscribe to emails out of the USA. I've heard a lot about affiliate marketing (particularly Amazon links). Is this something that you think is worthwhile for therapists, and is it even possible in Australia?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/47
In this episode, Juliet and Clinton discuss how much one should spend on business set up costs, what kind of photos one should use on a website, and how long it is ethical to keep a potential client on a waitlist.
1. Renee Burke
"If I have $4,000 to spend on my website set up, my business set up costs, plus business consultations, would you recommend to someone just entering job market and looking to attract cash paying clients that they spend $800 on consultations and $2800 on website or $700 on website and $1600 on guidance."
2. Louise White - https://WWW.AWAKENHYPNOSIS.COM
"Hi Juliet and Clinton. I really enjoy listening to your show. I'm a hypnotherapist in Launceston Tasmania.
Is there a new or different way to use stock photos on websites? Do you have any examples of websites doing this well? Even high quality shots look a bit the same to me. I'm also wondering if photos should be inspirational (i.e. girl with arms spread wide in grassy meadow :)) or should they address the pain of the client (i.e. girl sobbing into a box of chocolates). What's your belief on whether images must include people or whether interesting objects are ok?"
3. Jodie Gale - http://www.jodiegale.com
"Hi Juliet & Clinton. My practice has been full for nearly two years. When clients email, they often open up and share their story so I felt the most ethical thing to do was to put a sign on my homepage and booking page as follows, “Please note that my counselling and psychotherapy practice is currently full for 2015 with long-term clients. Join my mailing list to be notified of any upcoming session availability and my upcoming women’s workshops. You can check out my Saturday afternoon SOUL sessions where I have space between 1.30–3.30 on Saturdays. You can also contact me for a list of therapists I am currently referring to.”
I stopped taking a waitlist as such as I only work long-term and weekly with clients. I have recently had a session space open up for the first time in over a year. I currently have emails from clients from almost two years ago where they have said, 'please contact me in the future if a space becomes available'. How long is too long? Is it ethical to email a potential client from say early 2014?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/46
In this episode Juliet and Clinton answered the following questions:
1. Leona Dawson -Sydney, Australia
"Is putting fees on my website a good idea? My business name is NeuroHypnotherapy. I offer my clients psychotherapy, art therapy and hypnotherapy practice to creatively transform issues, concerns and problems into sustainable and adaptable solutions."
2. Taylor.
"I recently watched your video in the free membership program -the one on live streaming using Periscope and Blab. It piqued my curiosity so I decided to set up a Periscope account. I am having trouble imagining how I can talk in front of a camera when I don’t have any notes to follow. Seems looking away at notes would not be something my audience would appreciate. I don’t know if I just talk without notes. Can you please share your thoughts on this? By the way, I’m loving the membership program - the transcripts are great."
3. Shelley - London,UK
"How do you prevent your website from getting hacked? Mine was just hacked and it was a nightmare trying to get it back together. I don’t understand why someone would hack my site. Can you give any insight on this and how I might prevent it from happening in the future? I don’t want to go through this again."
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/45
In this episode Juliet and Clinton answered the following questions:
1. Mary-Jane Herbalist - Seattle, USA
"Hi there Juliet and Clinton. Loving your podcast. I've just binged on 30 episodes over the last 2 weeks! I have a question about Google Adwords. How do you know how much money to budget towards a campaign? I want to do Google Adwords advertising for my local area in North Seattle, but I have no idea how much money I should spend on advertising. And when I ask different people who use Adwords, their answers range from $500-$1500 per month! So my question is, how much should I budget for Google Adwords? And once it's underway, how do I know if it's working or not? Thanks for your help!"
2. Susannah Paterson - Sydney, Australia
"I run an early morning meditation group with 4 dedicated attendees. I need more! I have printed out some beautiful postcards and have distributed them as far and wide as I can. Lots of people saying "oh I'd love to come to that" and then they don't ..... I have posted on Facebook and Linkedin. I have tried the Mosman Daily but they seem pretty uninterested unless I can spend lots of dosh, which I can't justify right now ... I would love some ideas."
3. David - Buffalo, New York****
"Hi Clinton and Juliet. I just stumbled across your podcast the other day and have found the episodes I have listened to already be really helpful. I've had a bricks and mortar business in Buffalo for the last 7 years selling organic products and supplements and vitamins. I want to take my little vitamin and supplement store online so I can hopefully step away from needing to be in my store every day.
One of the reasons my little store has been so successful is we offer a very personal service in the store, including free naturopathic consultations, which people love, and we use the consults to upsell our products to our clients.
So I'm wondering if you have any advice of how I could replicate that service online and then market it? I'm aware I'm up against some huge online companies that sell vitamins and supplements, but I want to differentiate myself in the market by offering a much more personal service, which the big companies can't do. I'm also not sure of which order I should be taking the next steps. Any feedback or ideas would be appreciated. Thank you!"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/44
In this episode we answered the following questions:
1.Ken Holmes - Vancouver, BC
"Thanks so much for your show. I really appreciate you offering such a great free resourse. I am just starting to market using email and I don’t understand the advantages and disadvantages of using single and double opt-in for my email list. I am using Aweber.com. It seems that single opt-in would be better because the subscriber doesn’t have to do so much work. I don't understand why anyone would use double opt-in. Can you please explain the pros and cons of each?"
2. Jill Henry and Associates - Lane Cove, NSW, Australia
"Apart from the endless issue of finding spare time, it would be handy to have some advice on ways of avoiding infringing copyright when referring to a video, newsclip, journal, magazine or news article. Thanks."
3. Care Turner - Vancouver, BC
"I need to figure out a structure to add an associate. I have someone interested in coming on board, but am finding the balance between associate, sub contractor and employee a difficult one to distinguish (aka, who supplies referrals, how is rent and other items like marketing factored in). Do you have some tips you could offer?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/43
In this episode Juliet and Clinton answered the following questions:
1. Leona Dawson Clinical Hypnotherapist & Counsellor - Sydney, Australia
A common piece of advice is to “find your niche” but I don’t want to do that too early in my career as a therapist for a couple of reasons: expertise still needs building, not wanting to cut myself off from finding an area I really enjoy but don’t know about yet…any advice on this?”
2. Brian Gieringer- Atlanta, Georgia
"Hello Juliet and Clinton, I am curious about the effectiveness of Facebook for practice marketing. I have tried to research this subject on google and facebook, but I quickly run into a lot of old links (2007-2012). It's difficult for me to imagine people liking a mental health page for all of their friends and relatives to see. Is Facebook marketing something that really works for psychotherapy practices? If the answer is yes, are there resources for finding best practices? Thank you and best regards, Brian."
3. Ryan-Jessica Hupf- Sydney, Australia
"What is a "call to action?" I saw a field for this on my website, but am not sure what it is and how to use it?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/42
In this episode Juliet and Clinton answered the following questions:
1. Renee Burke - Salt Lake City, Utah
"What are the + & -to using "my name, PhD" to form an LLC (Limited Liability Company) vs using a unique business name or 2 different business names (one for a therapy practice and one for an assessment only practice?)"
2. Jill Henry and Associates - Lane Cove, NSW, Australia
"While using Facebook for marketing and business purposes only, how do you separate all the personal requests for friendship from purely business interest and relevance? "
3. Kat Love - Aagina Island, Greece****
“Hi Guys! I'm loving your podcast as usual. First of all, I have to say I'm a huge fan of your podcast. You both give out such valuable insights on marketing for healers and helpers. I'm a website designer and developer for psychotherapists and a lot of my clients are concerned that if they hire a copywriter to write their website copy, that the copywriter will erase their voice. So, to set the record straight, will a copywriter erase a therapist's voice in their website copy? And if not, how is this achieved? How can a copywriter both write the website copy and maintain the therapist's voice at the same time?
Hope that makes sense. I get this question ALL THE TIME from my clients. They say, "I would hire a copywriter but I think it's better if I write it so that it sounds like me" or whatever. And I'm like, "Noooooo! Hire Juliet!" Haha. So if you do answer this question here or elsewhere, I will be forwarding it to clients regularly.
Anyway. I hope you both are doing excellently! Peace, Kat”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/41
In this episode for therapists and holistic business, Juliet and Clinton answer the following questions:
1. Jeannette Kavanagh - Melbourne, Australia
“My question is how do you measure Return On Investment (ROI) with things like yellow pages online? Background: I get more referrals from professional directories like Australia Counselling than via Sensis but I feel compelled to have a Yellow Pages profile."
2. Helen Larkey - Reconnect Counselling Relationship Specialist Byron, Ballina and Lismore NSW
“One of my ongoing challenges of my practice are fees and cancellations fees. Specifically living and working in a regional community where there is high unemployment what do you think about discounting to take this into account for some people? Also the ongoing matter of cancellations (you have probably covered this before) I am finding it difficult to implement a cancellation fee (I wish I had some one to do this for me!) Thanks once again for this opportunity."
3. Lisa - Power of Mind Private Counselling Practice
*"How well known and established is online counselling and online therapy in Australia to be able to break through the Internet and reach people?"
*"Theory supports that online counselling removes feelings of embarrassment / stigma issues. Even using Adwords to generate traffic, gaining clients online without referrals is challenging. What strategies do you suggest for online networking to gather referrals (from other allied health professionals)."
*"Is there enough education and resources about the benefits of online counselling available today?"
*"Even with increasing enquiries for online counselling appointments, what may be stopping clients from making that next step and booking an appointment online?"
*"With government services offering free counselling online, how can a private practitioner be seen?"
*"Building a business online has its challenges, how long do you suggest new business owners stick to their plans for?"
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"Therapy itself runs under a number of guidelines given the therapists association membership and rules. How does one promote their business while sticking to 'non marketing' language?"
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"What forums / support networks are available to allied health professionals?"
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"What workshops / seminars are available for therapists?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/40
In this episode for therapists and holistic business, Juliet and Clinton answer the following questions:
1. Brian Gieringer MFT - Decatur Georgia - www.brianscounseling.com
"How can you reach potential clients on Facebook without promoting the posts?"
2. Fiona Fiona Fitzpatrick Art Therapist & Counsellor - LivingBeyondCancer.com.au, Sydney, Australia -
"So how do counselors use Facebook Pages to promote their work? Is it successful? How did they go about it? What issues or conflicts re promoting via FB Pages have other counselors personally experienced and how did they deal with them? What about success stories too?"
3. Mary Jane Beach, Winston Hills, NSW, Australia, www.beachstherapy.com.au
“I am not getting enquiries via my website yet. This is in spite of my site doing well on Google now. Some of my pages are on the first page and a couple are in first or second position. Any advice or ideas?
Most of my business comes from other client referrals, would like to get more referrals from my website, but not are how?"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/39
In this episode for therapists and holistic business, Juliet and Clinton answer the following questions:
1. Philipa Thornton - Sydney, Austraila Www.PsychSolutions.net.au and Www.Marriageworks.com.au
“Thanks for the opportunity, Clinton & Juliet. Private practice is doing great and I am excited to be offering Resource Therapy training to counsellors. My challenge is how do I recruit clients for my therapist training programs?”
2. Kris, Fort Collins, Colorado - http://www.annakrisbell.com
“When creating a niche, how does one measure the accuracy of "too broad" or "too narrow"? In my case, I specialize in counseling those in chronic pain and their caregivers.
I've recently broadened to caregivers because the niche in therapy for chronic pain is rather new to most people and they don't understand the benefit. No matter how many doctors or other health practitioners that work with the body that I talk to, I have to really make a case as to how my services will help THEIR clients make progress more quickly.
Caregivers are more likely to see the benefit for themselves and MIGHT talk those in pain into trying therapy. I also teach classes to offer more ways for services to be "sampled." In summary, I'm wondering if I just went too broad by adding caregivers to my niche. I can't pay the rent, yet, while marketing to the chronic pain niche alone. It's been a long hard road so far. (2 1/2 yrs into private practice and have yet to break even).”
3. Tracey Janke Relationship Counsellor. Beenleigh, Australia - www.startpointcounselling.com.au
“My main issue with marketing and maintaining a viable practice is how to avoid the ups and downs that frequently occur in terms of number of clients. At times it is good and then as those clients finish up there is a lag before new clients come on. Cannot seem to get consistency. Is there a marketing strategy that I should be using? I am blogging, listing on directories, using social media and have a website."
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/38
In this episode we answered the following questions:
1. Jeff - Minneapolis, Minnesota
“How do you know which ideas to focus on when you have so many? I have many things I want to do, but I don’t know which ones are best. I want to write an ebook, create passive income, do a podcast, do webinars and online courses. Is there a way you can tell which ideas are likely the best ones to implement - which ones get the best results?”
2. Howard Todd-Collins - Director/Psychotherapist, Men and Relationships Counselling - Melbourne, Australia
"How do I reach my target audience, men? - How do I get my blog out there? - Why is Podcasting a worthwhile venture?"
3. Vivian Baruch - B.A, Sydney, Australia
“What's an economical way to getting someone to update my website to Thesis 2? Don't know if you can help here, but thought I'd put it out there.
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/37
In this episode for therapists and holistic businesses, Juliet and Clinton answer the following questions:
1. Sheran Lees - Maric Reflections Counselling - Kincumber, NSW
“How can I further promote my business apart from on Facebook without appearing desperate for clients?”
2. Angela - Austin, Texas
“I am having a difficult time writing the text for my website. I have so many different clients I work with that I can’t seem to write it. I work with individuals, addiction, relationships, grief, depression, anxiety, trauma, etc.
I also have many modalities that I use and I want to write about them. I keep going in circles. I write some text, then I delete it as it sounds so boring. I want to say something unique and different from what everyone else is saying. Do you have any tips for doing that?”
3. Leona Dawson Clinical Hypnotherapist & Counsellor - Sydney, Australia
“I’ve got a couple beginning Marketing questions: What are the key differences re: marketing at the different stages of the business? For example, a new therapist just launching and trying to attract clients vs an established therapist just wanting to top up a fairly stable base?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/36
In this episode Juliet and Clinton answered the following questions:
1. Yoli Cadet
“When starting a private practice is it a good ideal to get a mentor to guide you, or should you just wing it?”
2. Mary Anne - Santa Barbara, California
“Hi Juliet and Clinton. I just discovered your show - Wow, it is amazing! I am so glad I found you. I’ve learned so much already. My question is that I’m struggling with creating a free offer for my newsletter subscribers. I have a massage therapy practice and I can’t really think of anything to give away. I don’t want to give away free massages. What would a massage therapist give away? Can you please give some examples? Thank you!”
3. Katy
“I am tired of working so hard seeing clients everyday. I want to find ways to generate passive income, but it seems like so much work. I thought about writing an ebook or something like that, but do people really pay for them since there is so much stuff out there on the Internet? Is an ebook something I can make money with? Or, are there other things I should be doing? Thanks for offering this great free podcast. I really appreciate the information.”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/35
In this episode Juliet and Clinton answer the following questions:
1. Cassandra - Mississauga, Ontario, Canada
“I have a general private therapy practice that I run by myself. I work with adults and some parents. A colleague and I want to do workshops together for parents of teenagers. My website is not focused on teens, but hers is. Do we put information on both of our sites about the workshops, or create a new website?” I am worried about creating confusion on my site, but I am also worried about the time and money involved in creating a new site. Finally, I am concerned that because her site is focused on teens and parents, that any clients that come to us as a result of our workshops will choose her most of the time, because that is the focus on her website. Thanks so much for your answer. I love your show!”
2. Carol - Edinburgh, Scotland
“Is ok to edit my old blog posts? I have a lot of posts going back about 3 years, and I don’t know if it’s ok to update them or should they stay the same? I want to change them because some of them have old information on them (like an article related to a news event) and others are not written as well as they could be so I’d like to re-write them.”
3. Tom
“How many hours should one spend marketing each week? I haven’t been marketing regularly even though I need more clients. I don't have much time for marketing with seeing clients, spending time with my family, and my extra-curricular activities, but I know I should be spending some time marketing. And, I do want to grow my practice."
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/34
In this episode we answered the following questions:
1. Anonymous
“How do I get rid of negative reviews on Google? I have a negative review from a participant who attended one of my yoga classes. I’m pretty sure I know who it was, as she was a student for only one class and she complained to me afterwards because she didn't like the way I taught the class. I feel her comments are unfair and based on what she wanted me to do specifically to meet her needs. What can I do?”
2. Miranda Egan - Australia
"I had a full practice in the UK where I was practicing as a counsellor and had no problems getting clients. Since I have moved to Australia I have found it very difficult to build a practice. I'm currently finishing my Masters so I can have more credibility and be considered for counselling jobs. I have a handful of clients in private practice at the moment. I don't have a website yet, but I want to be sure of my niche before starting. How do I communicate my previous experience and successes in marketing to potential referral sources in Australia so I can get more clients?" Short Version: How do I communicate my previous experience and successes to potential referral sources?"
3. Kelsey
“I’d like to start a webinar. Can you please tell me the steps involved? I don’t even know where to begin. I need to know what technology to use how to market it and how to structure the webinar. Any help you can provide would be greatly appreciated. Thanks so much your great show! It’s very helpful.”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/33
In this episode we answered the following questions:
- Debby Heath www.debbyheath.com.au
"There are so many counselling and psychotherapy books I want to read; and forums, podcasts, blogs and user groups that I follow, but have trouble keeping up with. Do you have any suggestions on how to manage 'information overload'?" Thank you. Debby
- Gabby Mookhoek www.gabbymookhoek.com.au
"I am new to the field after completing a diploma in counselling. I live on the sunshine coast of Australia and have joined an office within a health care centre in a shopping centre. I've been offering free short consults to patients referred by the physio and other practitioners in the health centre, but I find after I book them in for the free consult they don't show. This is really frustrating. The other challenge is most people where I live expect to receive free counselling sessions or rebates from seeing a Psychologist, so I just feel like I'm fighting a losing battle. The college where I studied made it sound like there were lots of jobs for counsellors, but my experience when I apply for local jobs is no-one is interested in a counsellors with a diploma and they mostly want Psychologists or Social Workers. So my question is, what should I do to try and get my business off the ground?"
- Yoli Cadet
“Is it a good idea to start your website by purchasing a free website builder, or should I purchase a domain?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/32
In this episode we answered the following questions:
1. Yvonne - London
“Good morning from London. I have a wonder! My sense is that web sites are passé and that Apps are more efficient. Perhaps they are just simpler to use, at least that's how they strike me. I am just not sure about how to get your App out there when you are like me a small home-grown psychotherapy business. Sometimes it feels like there is a great big battering technological machine thrashing away out there and by the time you get your head around the present and what you think is the best way to get your business noticed, when up pops the future!”
2. John Harrison, Cincinnati, Ohio www.johnharrisoncounseling.com
“I am approaching the 2-year mark of working my private practice. I have all self-pay clients [as opposed to insurance]. My business is growing and doing well, but I want to expand into areas of passive income. What would you recommend I start with when beginning to create this new source of income? Thanks! I love the podcast!”
3. Dawn Vincent - From our Facebook Group
“I have a question regarding images for a website. I have used istock in the past, but because I only need images occasionally for newsletters it has become expensive to continue to subscribe. Are there other alternatives, which you could suggest please?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/31
In this episode we answer the following questions:
- Howard Todd-Collins - www.menandrelationships.com.au
“I have another question about newsletters & Blogs. My newsletter is monthly, currently with 3 blog posts attached. I have quite a lot of content and posting ideas up my sleeve.
My question is, does the frequency of my newsletter have to match the frequency of my blog posting? For example, currently I could update my blog more frequently than I send out my newsletter ?
Thanks Guys, loving your work!”
- Carol-Anne
“Thanks for your wonderful podcast! You two are amazing! I’ve been struggling for weeks trying to write the copy for my website. I don’t understand why it is so hard for me to do. I am a good writer (or so I am told) and usually I like writing.
I am a generalist and don’t want to have a niche because I seem to do ok without having one. The problem is that every time I write something, it just sounds so boring - generic - like the same thing everyone else is writing. How do you write about things like depression, anxiety, trauma, etc and make it sound interesting? I’d appreciate any thoughts you have. Thanks.”
- James, Rolfing Practitioner, Gold Coast, QLD
“Hi there. I've noticed lately that some of my competitor's banner ads are appearing all over the Internet when I am surfing. This includes YouTube and lots of large news websites.
I can't work out how my competitors can afford to advertise on these sites, but a friend told me this is called Google Remarketing and is quite cheap. Can you explain what remarketing is and should I consider it as a marketing strategy? Thanks in advance. Love your podcast!"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/30
- Laura Van Schaick Harman
"I am a licensed psychologist in NY. I see clients both online and in person. I would really love to grow my online therapy practice. What is the best way to ethically market an online psychology practice to gain online clients?"
- Suzi, psychotherapist and counsellor, Brisbane
“Hi, I am so time poor because I have a busy family and work for an employer 3 days a week and am in private practice 2 days. I want to increase my private practice so I can leave my employer and work for myself. My biggest issue is I struggle to find the time each week to dedicate to marketing my practice. Can you please tell me what your best productivity tools and tips are to help me find more hours in a day?”
- Nancy
“Hi, Juliet & Clinton. I appreciate the opportunity to be able to ask a question.
I just stumbled across your podcast on Twitter. I have worked in the corporate world for over 20 years. 1 year ago I started making my own natural soaps, face creams, body lotions, etc.
It’s a hobby right now, but I’d like to start selling them online and I have absolutely no idea where to begin. Can you please give me some guidelines - some beginning baby steps to take? Thanks so much!”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/29
In this episode we answer the following questions:
- Ashanti, Herbalist and Acupuncturist, Boulder, Colorado
“Hi Juliet and Clinton. I'm so glad I've discovered your podcast - I look forward to every episode - you've helped me so much already with your tips and advice!
I am struggling with how to market my acupuncture business. I have a website which gets about 400 unique website visitors a month and sometimes clients say they find my website when they are searching for herbalist or acupuncturist in Boulder. The problem is my website traffic is not growing and has been the same for the last year. I'm thinking I should start a blog, but I'm not sure what to blog about. So my question is how do I increase my website traffic and more importantly, get website visitors who are in my local area looking for my services?”
- Kerrie
“Hi Juliet & Clinton,
What do you think of practitioners offering a free 30-minute consultation to new clients? Good marketing to give something for free, enable clients (and therapist) to make sure you're a good match, or do you think this strategy 'cheapens' ones brand?
Thanks, Kerrie.”
- Melissa, Reiki practitioner, Calgary, Canada
“Hi Juliet and Clinton. I've just found your podcast and have listened to every episode in a few days - I love your sense of humour and facts about Australia and Canada!
I have a newbie question that I hope is not too basic for you. I am a certified Reiki Master and have been in business full time for about 4 years. I have never used social media to market my practice and I want to get started.
I have been using Pinterest personally (which I love) so I want to choose that as the platform to start on (as you suggested - just pick one and learn it really well!). The problem is I have no idea how I can use it to promote my business. Can you please share some Pinterest tips to help me get started? Thanks!”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/28
In this episode we answer the following questions:
- Howard Todd-Collins - Melbourne, Australia www.menandrelationships.com.au
“Love your podcasts guys, congratulations. I have a Facebook business page, LinkedIn and Pinterest Account and about to launch a newsletter/blog. My question is regarding blog posts and my social media accounts. Is it wise to share my posts across ALL social media accounts? Would you recommend Hootsuite or an alternative to manage this? Many thanks. Howard”
- Kayden, psychologist, London, UK
“Hi Juliet and Clinton. Thanks for your great podcast! I really appreciate your free members program that I joined just last week. The transcripts are great - I can quickly scan the content of each episode when I don't have time to listen.
In the UK we have very strict ethical codes about marketing a psychology practice, which prohibits the use of client testimonials. I constantly get wonderful feedback from clients (some who insist they write me a testimonial, which I have to decline) that I can't use. Do you have any suggestions how I can use these successful cases and feedback in a way that doesn't breach my ethical code? Thanks in advance!”
- Catharina - Australia
“Hi Clinton and Juliet,
In the past 5 years I have gone through major surgeries and 2 interstate moves. Not knowing what the future held, I kept my practice small during this time, and changed over to a less stressful niche.
I am now ready and biting at the bit to create a flourishing practice again. However, how confusing would this be for people, after 2 niches: 2 websites, 2 practice names...?
How best to move forward? Would it be ok to just create another website, fresh marketing materials and directory listing and move on? Or should I, for example, put something brief in the About page about why things are different yet again?
Many thanks for any insights you might have. Cheers, Catharina”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/27
In this episode we answer the following questions:
- Glynis Sherwood, Vancouver - via Facebook
“Another great podcast! Would you be able to do a podcast on time management when you have a full therapy practice? I’d like to know how you make time to work on the business when your practice is full. Thank you!”
- Felicia, Winnipeg, Manitoba.
“Juliet, I’ve been following you for at least 10 years. Thanks for offering all your free information and for starting your free members program. I can’t believe how much free stuff you are offering. How do you find the time to do it all? Even though I have been following you for a long time, I haven’t really used much of your information, as I wasn’t serious about building my business. But now I am…So, here’s my question:
I’m having an argument with my husband about my website copy. He thinks it should just say the bare minimum, like my name and credentials and a bit about my services. He says he never likes to read much online, and other people don’t either.
I think I should give people some information about who I am and how I work so that they get to know me a little bit. I know that a lot of your copywriting clients have quite a bit of information on their websites.
I’m not sure I need that much, but I think enough so that they know a little about me. Could you please comment on how much information one should have on their site?” Thank you very much!”
- Carol_Hopwood via Twitter, Bend, Oregon www.lastingchangecounseling.com
“What's your opinion about listing psychotherapy fees on your website?”
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/26
In this episode of The Ask Juliet & Clinton Show we answer the following questions:
- Michael, Naturopath from Melbourne, Australia:
"I've been in private practice for over 15 years now, but I'm noticing it's getting more and more competitive in the natural health space as the colleges are churning out so many new students these days. I specialise in irritable bowel syndrome and gut problems, but it's not a very exciting topic. Do you have any ideas how I can stand out from the sea of new naturopaths putting a shingle on their door and competing with me? I'm fairly savvy online, have a newly designed website, I'm on Facebook, Twitter and Instagram and have used Facebook Ads and Google Adwords before, but I'm not sure what the best strategy is to reinvent and redefine my business. Thanks!"
- Sandra
"Is there any way I can make my website to look better on mobile phones without getting it redesigned? My website doesn't look good on my iphone."
- Jonathon, Therapist from New York
"Hi there. I'm a therapist in New York and I specialise in working with gay men on the Upper West Side of Manhattan. I can command high fees as I've been in practice for 13 years, but I want to cut down on my individual work and leverage my time by doing more gay men's group work.
I'd like to use Facebook Ads to fill my groups, but I'm not sure what's the best strategy to use. I've done a course on how to use the Power Editor, so I have the technical skills to get started but I don't know how much I should spend on my ads and how long they should go for. Thanks for your help. Love your podcast Juliet and Clinton!"
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/25
In this episode of The Ask Juliet & Clinton Show we answer the following questions:
1. Mark from Laurence, Kansas- Thanks for offering this podcast. I’m learning a lot! I am trying to post on social media - twitter and Facebook mostly, but I find it takes so much time to find information and to create my own posts. I’d like to post images but I don’t have a clue how to do that and can’t imagine finding the time to do learn. Any advice you have on how you find the time to post to social media would be appreciated.
2. Jan, new psychotherapist from Portland, Oregon "I am new to private practice and have been told I should list my practice on Psychology Today. I'm trying to write the copy for my profile, but the word count is quite limited. What are some of the most important things I should mention in my listing to make sure I get the best results?"
3. Fabienne - I was listening to your show when you talked about video marketing. I have a slide presentation that I did for a talk I did on how couples can improve their communication. I was wondering how I might use it to promote my therapy practice. Could I could turn it into a video? Should I post it on my website as it is and maybe on social media? If you could explain how I might make use of this that would be great.
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/24
In this episode of The Ask Juliet & Clinton Show we answer the following questions:
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Melissa, massage therapist, Calgary - "Hi Juliet and Clinton. Thanks so much for your great podcast. I listen to you every week while I'm at the gym and find your tips and advice so helpful! I'm a massage therapist with a fairly busy business that has mostly been built from word of mouth. Truth is, I've never really had to do much marketing over the last 10 years, but I'm noticing that there is a lot more competition now in my area. I need to redesign my old HTML website, which looks like it got stuck in 1999! Thing is, I just don't know what are the most important things I should look for when redesigning a new website? What are the current website trends and what are the 'must have' pages for my new website to attract my ideal clients? Thanks for your help and keep up the great work!"
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Alex, therapist, Washington D.C. - What is a reasonable amount to spend on marketing? Is there a percentage that one should go by? I provide energy therapy to individuals and also offer classes to people who want to learn about energy therapy. I haven’t done much marketing yet, and am wondering how much I should budget for it. I know there are free ways to market, but it seems I am going to have to spend some money if I want to get clients and fill my classes.
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Rob Montgomery, wwww.mproservicesptyltd.com.au, therapist, Sydney - What is a better option than Google Adwords?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/23
In this episode of the Ask Juliet and Clinton Show we answer the following questions:
- CarolAnne -Thank you for all of your efforts to provide this platform for private practice questions and answers. I look forward to every episode! My question is about the psychology of pricing.
The past few years I've tried several ways of pricing my services. The most popular is offering a prepaid discount. In the past, clients could prepay for 4 to 6 hours and get a significant reduction in fees. Now I have simplified it to only one option of paying for 3 hours in advance for $300. FYI: On the rare occasion that a client did not use all of the time they purchased I gladly reimbursed them the remaining amount.
I have a busy private pay psychotherapy practice and recently raised my rates and now my rates $200 for an intake session and $100 an hour for the prepaid rate. $200 sounds like a lot more money than $195 - just like $95 sounds like a lot less that $100. Retail stores certainly use this pricing psychology effectively and I'm wondering about doing the same thing for professional services. I have mixed feelings about it and would love to hear both of your opinions.
Should I price my services a few dollars lower - instead of in $100 an hour increments? Thank You
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Karen Druce www.karendruce.com.au - What is the best way non-Allied Health Professionals can market to local GPs?
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Colette - I feel like I am going in circles. I’m a therapist and want to do more coaching so that I can work remotely. I’d like to offer my services via Skype and over the phone. I’m concerned about doing therapy out of state due to my license as it’s for California. The thing is, I can’t decide who to target for my coaching? I’ve never had a niche for my therapy practice, and I think I probably should have one for my coaching practice, but I don’t know which one. Here are some I have thought of: relationship coaching, mother’s going back into the workforce, mother’s with young children, parent’s of teens.
In this episode we answered the following questions:
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Macy, counselor, Toronto - Juliet, I've been a fan of yours for many years and have followed all your advice with great success. I've had a niche for a number of years now working with women who have recently been divorced, or in the process of going through a divorce. I've worked with countless of women over the last 9 years, but the truth is I want a change and want to start working in a different niche. I've discovered my real passion is trauma therapy and I now want to completely rebrand myself as a trauma therapist. What are some of the most important things I need to do to re-launch my business in a different niche?
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Dawn Vincent, www.dawnvincent.com.au Victoria, Australia - How effective is offering a free article on your website to gain client email addresses?
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Cassandra, herbal practitioner from Victoria, BC - Can you please explain hashtags? I don’t understand how to use them, nor why I would need to. I have a twitter and a facebook account. Do I need to use them for both?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/21
In this episode of The Ask Juliet & Clinton Show we answer questions from therapists and natural health businesses including:
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Kevin - What is the best day and time to post my blog posts to get the most views?
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Sandy - I have 2 different businesses. One where I offer naturopathy services and another one where I offer health supplements. Should I have one or two websites?
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Gary - I’m a therapist who works with men. What name should I use for my Facebook page- my own name, my business name, or another name?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/20
In this episode of The Ask Juliet & Clinton Show we answer questions from therapists and natural health businesses including:
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Louise - I know one is supposed to create a free offer as an incentive to get people to sign up for an email list. I’m really stuck on what to create. I have a health coaching practice and I don’t have a niche. Can you provide any suggestions?
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Matti- What are the essentials that I need to be aware of when I want to start contracting other counsellors to work for me? How do I best attract suitable people for contract work?
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Frances -I’ve heard there is a difference between marketing activities or tactics and marketing strategy. Could you please explain what the difference is?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/19
In this episode of The Ask Juliet & Clinton Show we answer questions from therapists and natural health businesses including:
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Dr Elizabeth Hall www.indepthpsychology.com.au – How can I market a group practice? We are a group of psychologists in Glebe in Sydney and have problems with referring clients to the intern and less experienced psychologists.
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Kelly - How long does it take to build a nutritional health practice? I’ve been struggling for a year and I only see about 5-10 clients a week. It seems I should have more clients by now.
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Susan - What is the best length for blog posts? I have been blogging for over a year and all my posts are about 500 words. Is there any value in writing longer posts?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/
In this episode of The Ask Juliet & Clinton Show we answer questions from therapists and natural health businesses including:
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John Harrison - I am intrigued by the idea of doing a podcast. I would like to know if the time and investment is worth it? What is the best way to start with audio programs, equipment, etc? How focused does the content have to be? My favorite podcasts cover a relatively wide variety of topics and that's why I enjoy them. What's the rule of thumb to look at when staying "in a lane", or topics to avoid?
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Kris -What niche should I choose that will have a big impact and make a great income:
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helping married women decide whether to stay or end their relationship
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helping women end emotional eating and unhealthy cravings
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helping women let go of baggage before getting married
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helping women with divorce recovery
I've been struggling with this for years and just wish someone would say, “pick this” and do it for at least 6 months. I'm at the end of my 15-year marriage and on my own with 5 kids under 12.
I MUST choose something to focus my marketing efforts and stop being so scattered. This can't be an expensive hobby anymore, but a real career that supports my family. (I have experience and results in all of these niches at some point or another) Thanks so much.
- Pat - Should my domain name be in my name or have keywords in it?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/17
In this episode of The Ask Juliet & Clinton Show we answer questions from therapists and natural health businesses including:
Lil - www.cymaticsbylil.com
How can I educate people to what therapy is when the name does not indicate what it is or what it does?
I am trying to pioneer Cymatic therapy that is well known in the UK but not in the US.
How do I Generate clients as a startup practitioner? I have tried using Groupon and Thumb Tack but they will not list Cymatic Therapy because they do not know what it is and there is no one else doing it. I listed the name of my business by offering discounts for Reiki treatments but that is not doing me much good. Thanks for taking my question.
Tony - How Can I use social media for marketing if one does not have a website?
I am a Clinical Social Worker who specializes in attachment based work with families. I work within an agency setting in Des Moines, Iowa.
I have thoroughly enjoyed the podcast and I am currently considering blogging and using Pinterest to market and build a stronger reputation in my community in addition to public speaking.
That said, as a therapist who works in an agency I do not have a website for myself. However, there is a website for the business I work for. I intend eventually to strike out on my own for private practice.
Julia- What are the best ways to work out joint venture partnerships with colleagues?
I’m offering a workshop with another business in my area. We agreed to split the profits 50/50, but I’ve been doing most of the work and I’m starting to feel resentful.
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/16
In this episode of The Ask Juliet & Clinton Show, Juliet and Clinton answer questions about what are some key marketing books they recommend, whether or not using social media is necessary, and whether one should consider buying emails as a way to build one's email list.
Questions Answered in This Episode
- Stacy - What are some key books that you’d recommend about marketing?
2. Jeff - I'm a homeopath - Do I have to use social media for marketing? It feels like so much work and I don’t like spending time on these platforms.
- Karen - I sell super foods products and need to build up my email list. I was wondering about buying lists of people. It seems like it would be a fast way to build my list. What do you think?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/15
In this episode, Juliet and Clinton answer questions about the fastest way to get traffic to one's website, how to get clients who come to massage therapy for an injury to continue massage treatments as a preventative measure, and whether we recommend using video as a marketing tool.
Questions Answered in This Episode
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Mike - I am planning on starting a new blog on nutrition. I’m wondering what is the fastest way to get traffic to my site and build my email list?
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Darlee Ann - www. dmathieson.com
In my sports & therapeutic massage practice, about 90 percent of my clients come to me initially with a specific problem. We set a course of treatment usually in combination with another health care professional.
My challenge is once my client has recovered from their injury or problem, that is usually the end of the relationship and they don't book in again even if I do a follow up email or two afterwards to see how they are doing.
How can I reconnect with old clients and enlighten them that therapeutic massage is about preventative care and that they should be booking in regardless if they have an injury or not. Thanks Juliet & Clinton for your response in advance. Love your show!
- Francine - It seems that video is growing online. Do you recommend using video -- I guess you might since you have a video show, ha ha… What are some ways that I might market my therapy practice with video focused on trauma. It’s a heavy topic so I don’t want to scare people away.
Get the show notes at http://askjulietandclinton.com/14
In this episode, Clinton and Juliet answer questions about whether it is a good idea to use Google plus as a way of boosting your search engine rankings, how to market a workshop without an email list, and what are the best online shopping carts for an ecommerce site where I can sell Cds.
Questions Answered in This Episode:
- Patti Turner - www.turnerpsychologycalgary.com "I’m wondering whether you would advise a psychologist to put energy into using Google Plus to try to get their Google ranking higher? If so, could you comment on how to do this?"
2. Teresa - "I’m a therapist in LA, California where there is huge competition for therapists. I’m having more trouble filling my clients hours each week now than I have in years. I thought I would offer a workshop for those for new moms who need support. I don’t have an email list so what would you suggest in terms of marketing my workshop?"
3. Kerry - "I'm a hypnotherapist in Sydney, Australia. I want to sell hypnosis CD’s on my site. I was wondering what are the best online shopping carts for selling products?"
Get the show notes at http://askjulietandclinton.com/13
In this episode, Juliet and Clinton ask questions about how to get referrals from past clients, whether it's a good idea to put a pop-up subscribe box on one's website and what is the best way to stand out with your competitors, especially when you offer better services or products.
Questions Answered in This Episode
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Rodney Bloke - www.blokesupport.com.au A lot of my clients come from Google, including Adwords, but I'd love to get more clients coming from referrals from past clients. What can I do to get more people referring to me and have those people actually make contact?
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Dylan - I am wondering if I should put a pop-up subscribe box on my site? What are the benefits of doing so? I want to increase subscribers, but I don’t want to alienate people.
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Kayla - I own a yoga studio and am having trouble filling my classes. There are 2 other larger yoga studios in my area who market heavily and are well known. I do some direct mail marketing with postcards to businesses and residents in the community and have a website. But, that is all the marketing I’ve done.
I think my classes are better than my competitors and here’s why: my teachers are better trained, many of them studied in India with leading teachers, our fees are a bit less, we have more options for membership, we have 1 hour and 1.5 hours classes, and our studio is beautiful. How can I make myself stand out from my competition so that I can fill my classes?
Get the show notes at http://askjulietandclinton.com/12
In this episode, Juliet and Clinton answer questions about building an email list, discuss when it is the right time to add associates to a therapy practice and explain what the difference is between short and long term marketing methods and how to know when to use each.
Questions Answered in this Episode:
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Frank What are the fastest ways to build an email list?
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Margaret - When is the right time to start adding associates to my practice? Most of my days are filled with clients, but I haven’t had to start a waiting list yet. Do you think I am ready to add associates?
3. Rita Barnett - www.ritabarnett.com.au Hi Juliet & Clinton. Thanks for your show, it's so helpful. I really appreciate your expert advice, and...I'm learning so much about Canada! Previously, you've referred to short term, medium term and long-term strategies in regards to marketing. Could you please talk about which activities link with which categories, and how to plan it out?
Get the show notes at http://askjulietandclinton.com/11
Juliet and Clinton answered the following questions were answered in this episode:
- Jonathan Singer from @socworkpodcast:
Does it benefit my private practice to be certified in empirically supported treatment methods (e.g. DBT, EFT, etc)?
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Laurie: Is Pinterest good for marketing?
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Tricia: Could you explain what content marketing is, and how to use it?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/10
Juliet and Clinton answered the following questions in this episode:
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Cindy: How can I use Twitter to build my practice?
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Terry: Do I have to have a logo for my business?
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John How often should I blog? I’m worried that I won’t have time to blog regularly. Does it matter if I just post occasionally when I have time?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/9
Juliet and Clinton answered the following questions in this episode:
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Daniela: What are the top 5 web design companies you recommend for building a successful website without needing high tech knowledge?
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Mary from yourwatermatters.com: I have a very busy business and I’m not that conversant with social media. However, I do have posts on some social platforms. Since there are so many different platforms - Twitter, Facebook, Google, Pinterest, I’d like to use one and get a good start on some basics - what to do to use one platform to get my feet wet with marketing on social media. What would you suggest?
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Sam: What are the benefits of having a niche vs. marketing to everyone?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/8
Juliet and Clinton answered the following questions in this episode:
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Courtenay: How do you optimize your own SEO? I would like to be close to the top and do not know where to begin or look for a formula of some sort to wrap my mind around this and do it for myself.
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Patrice: What is the most cost-effective way to create and maintain a website? Also, is a non-interactive website as effective?
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Robert: How can I make my website look good on phones and tablets?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/7
Juliet and Clinton answered the following marketing questions in this episode:
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John Sovac: I have a successful private practice- networking, public speaking, writing columns, but what tools do you use to keep the momentum going in marketing of your private practice?
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Nancy: I’m a naturopath who markets to all populations, so I’m not sure what to write about on my blog.
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Daniela: What are the 2 best strategies to get clients?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/6
In this episode, Juliet and Clinton answer questions on what to say to referral sources about your business to help ensure clients come for therapy, what to do when you become overwhelmed with marketing, what to do to balance private practice work with community service, and the best email marketing software available.
The following questions were answered in this episode.
- Monica:
Part 1: I contacted doctors so they could get to know me and hopefully refer me as a psychologist – but what happens is that their patients need therapy, the doctors do the referral, but the clients simply don’t come for therapy.
A Dentista and a doctor asked what should they to their patients so they understand that it is crucial for them to take that first step of going to therapy?
Part 2: Another quite similar question is: How (and what) do I teach other professionals so they can be successful referrers? I have doctors calling me saying that I should receive a call from their patient who they referred to me, and then their patient doesn’t call.
This happens repeatedly with a lot of professionals that I have made contact with. The professionals tell the person they need therapy, but this is not enough for the patient to make the first contact for therapy. What else should I tell referrers about my services to increase referrals?
- Tammy: I feel overwhelmed with marketing.
There is too much to do, and I don’t have time. What should I do?
- Francine: I am a very community-minded person, so am a bit in conflict with my values as far as a decision to work privately as a therapist. However, I am committed to my decision and recognize you can’t have everything in a job. Nevertheless, could you speak to ways that private practice practitioners can connect to larger community/organizations/issues, etc., so as not to feel isolated only working in the private sphere?
- Carolyn: What is the best software for email marketing?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/5
In this episode, Juliet and Clinton answer questions on how to get starting marketing, the best steps to take after launching a website, how to compete with newer and younger therapists when you are an older, established therapist, and how to rank higher in Google.
The following questions were answered in this episode:
- Treona: I would love to hear your advice about what to do after the website is live….what are ways to spread the word or what are ways drive traffic to the website?
Doug: Although I have already started down the marketing route and I have business cards, postcards, letterheads, a website including blogging, Facebook page etc., With all of that in place and behind them, where would you advocate a counsellor’s proactive marketing should start? I tend to be (I think), reasonable at design and planning, but pushing myself over the edge beyond passive efforts requires something more.
Michelle: There is so much to do and so many ways to market & then you get all this conflicting information from everywhere. For someone just starting out or someone who’s been in business a while, but still has a small following and budget – what needs to be focused on first? Where should I put all my attention? (besides build the list I mean lol). What would be wise to spend money on and what can I do myself until later?
- “How can an older, more experienced therapist, who is running a private practice in a very therapist saturated area of an urban American city, and who commands higher fees to respect their length and depth of experience, compete with younger and “hungrier”, new therapists who offer below-market or managed care HMO fees just to “get” clients to complete their clinical hours in competing private practices, when many potential clients are shopping around for therapists just based on who will offer them the lowest fee? Despite having a specific niche of expertise, I have decades of experience on younger therapists whose practices are fuller than mine!
- Karen: How come people rank higher than me in Google?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/4
In this episode, Juliet and Clinton answer questions about using Google Calendar or another online calendar service for booking client appointments, guest blogging etiquette, the most important things to put on a home page of a website, and how to find things to write about on your blog.
The following questions were answered in this episode.
- What do you think about having a Google calendar to allow clients to book their own appointments?
- Helen: I’ve guest blogged on a popular website which was very exciting for me. The blog received 88 Facebook likes, which was a huge number for me and the most I had ever achieved on any of my blogs by far.I had a session with a social media specialist who helped tweak things on the site. The person noticed that while the blog was very popular, all the hits went to the site itself, and I received no benefit other than credit of authorship. She suggested that I could request for any future work to have a direct link to my site to read the majority of the post, with a teaser for future blogs.What are your thoughts about this? Is there a specific blogger etiquette I need to know about?
- Daniela: What are the first page MUST haves on a website?
- Tricia: I work with a lot of different groups of people. I want to start a blog. What should I write about?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/3
In this episode, Juliet and Clinton answer questions about Facebook advertising, the difference between marketing and public relations, ethical marketing guidelines for therapists, and how counsellors can be sure that a marketing method will work.
The following questions were answered in this episode.
- Andrena: I have been advertising on Facebook now for about 4 – 5 months with no results in the form of people calling to make an appt. There seems to be a lot of people reached with some clicks to my website. Any secrets on how to attract someone to call and make an appointment?
- Barbara: 1) difference between marketing and PR for the layperson like me and (2) marketing within the ethical guidelines of the counseling industry.
- Sandy: How can I be sure the marketing methods I am using will work? What happens if you try something and it doesn’t work?
- Cara: How much should I spend on a website?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/5
In this episode, Juliet and Clinton answer questions about which marketing methods are the best to use, the ethics of social media marketing for therapists, and the 3 most important things to consider when developing a business plan.
The following questions were answered in this episode.
Patrice: What marketing and advertising methods statistically prove to be most effective for therapists?
April: What is your advice for social media marketing. Unlike other businesses, it’s ok to sell to family, friends, and associates. However, not so for a therapist. Therefore, what is your advice for social media marketing in our industry?
Daniela: What are the 3 most important steps to making a business plan?
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/1
In this introductory episode, Juliet and Clinton introduce themselves and their businesses. They also discuss their plans for The Ask Juliet and Clinton Show where they will be answering marketing questions from therapists and natural health business owners.
Get the show notes with all the links and resources mentioned in this episode at http://askjulietandclinton.com/