M&C Nonprofit Marketing Talk: Recent Episodes
Merritt Neil and Monica Tiffany
M&C Nonprofit Marketing Talk a monthly podcast with Merritt Engel and Monica Tiffany of M&C. Get an insider’s perspective on what’s working, what’s not—and what’s next!—in nonprofit marketing.
Merritt and Monica share a brief rundown of what stood out in nonprofit communications and fundraising this year and what will be important for nonprofits as we look ahead.
M&C Nonprofit Marketing Talk chats with Dane Sosniecki, Grants Specialist at Cornerstones of Care and Board Chair of Connext: Emerging Nonprofit Leaders, to find out how the next generation of nonprofit leaders will shape the sector.
Tom Jacobs, Director, Environmental Programs at Mid-America Regional Council sits down with M&C Nonprofit Marketing Talk to discuss crafting grant proposals and some of the nuance that goes into good grant writing in this month’s episode.
This month M&C Nonprofit Marketing Talk sits down with Sami Aron, founder of The Resilient Activist to discuss the best tech solutions nonprofits can utilize to fit their particular challenges.
This month M&C Nonprofit Marketing Talk sits down with Sami Aron, founder of The Resilient Activist to discuss the best tech solutions nonprofits can utilize to fit their particular challenges.
M&C Nonprofit Marketing Talk sits down with Ashley Lopez Anguiano, Manager of Signature Events at Children’s Mercy Hospital to learn how event planning continues to evolve. Join us as we discuss ways to streamline processes when planning your organization’s next event.
Join M&C Nonprofit Marketing Talk as we sit down with Jeff Church, Producing Artistic Director for the Coterie Theatre to talk about holistic approaches to including donors, volunteers, board and staff in meaningful DEI initiatives.
The VFW kicked off a month of veteran-led community service events with VFW Day of Service on May 7. We sit down and discuss ways to keep your donors engaged, inspire philanthropy and promote your organization’s work in this month’s podcast.
M&C Nonprofit Marketing Talk sits down with Luann Feehan, President & CEO of Nonprofit Connect to discuss how the organization helps professionals grow. We also discuss ways nonprofits can attract talent, build culture and why nonprofit careers are becoming more popular.
We chat with Karrie Duke, Director of Development for Center for Developmentally Disabled about capital campaign fundamentals and her best tips after helping to guide CDD through two separate campaigns.
M&C Nonprofit Marketing Talk hosts Tahir Atwater, Director of Donor and Volunteer Engagement at Jackson County CASA, to discuss ways to make your diversity, equity and inclusion initiatives a successful part of your nonprofit culture.
M&C Nonprofit Marketing Talk sits down with Scott Mason, Director of Stewardship and Marketing at Rose Brooks to discuss redesigning newsletters, messaging challenges and measuring success in this month’s podcast.
Jenny Horsley, Executive Director of Reach Out & Read Kansas City sits down with M&C Nonprofit Marketing Talk to share suggestions for saving time on grant writing and how to have meaningful conversations with funders.
In this final episode of 2021, Merritt and Monica pinpoint the 5 nonprofit areas of focus that stood out this past year — and look ahead to what nonprofits need to keep top of mind for 2022.
Terri Barnes, Founder and President of the Nia Project in Kansas City shares practical, actionable ideas for new nonprofits and organizations struggling to message programs, events and missions.
Tune in to the latest M&C Nonprofit Marketing Talk as our own Merritt Neil talks with Jane Male from Western Equipment Dealers Association about nonprofit association marketing trends.
Angie Heer is the Chief Development Officer for United WE, formerly the Women’s Foundation, in Kansas City, MO. In this month’s M&C Nonprofit Marketing Talk podcast, she shares a look at what led to the organization’s rebrand, how they navigated the process and how they engaged with constituents and stakeholders along the way. Great information if your organization is considering a rebrand in the future!
Jessica Thompson is the Deputy Director of Thrive Allen County. She’s building the organization’s fundraising program from the ground up and has good ideas to share.
In this episode of M&C Nonprofit Marketing Talk, we sit down with Mike Pinto, owner of Zotnip Web Services, to talk about how nonprofits can get the most out of their website. Join us as we dive into everything from simple website platforms to sophisticated data-driven websites and custom apps.
Change is ever-thus, especially for nonprofit organizations during the time of COVID-19. At Cornerstones of Care, they met change head-on and adapted to create an even better marketing strategy to meet the changing times. Tune in to M&C Nonprofit Marketing Talk to hear how they achieved success.
Join M&C Nonprofit Marketing Talk for a conversation with KMBC News Anchor and Reporter, Haley Harrison to gain insight into what TV journalists are looking for and what your organization can do to get their news pitches noticed.
Join M&C's Merritt Neil and Bob Merrigan as they discuss the in's and out's of Google Ad Grants for nonprofits. Learn how your nonprofit can use these funds to amplify fundraising, events, awareness and more.
M&C talks with Gayle Terry Holmes from Sleepyhead Beds about how they quickly worked to overcome challenges during COVID to stay connected with their donors.
M&C Nonprofit Marketing Talk sits down with Jenn Bedell, a passionate and talented thinker with 20+ years of branding and creative art direction experience, to discuss nonprofit design trends. Tune in to hear how your brand and message can hit all the right marks and achieve their desired impact.
M&C Nonprofit Marketing Talk sits down with Lyndsey Hodges-Reichardt, Senior Development Director, The Oasis National Network, and Chapter President, AFP St. Louis, to discuss the best ways to make the case for membership and donations during the pandemic.
Join M&C's Merritt Neil and Monica Tiffany for a timely conversation focused on planning and developing a communication strategy in the midst of uncertainty. What did we learn in 2020 to guide us into the future and what are ways we can adapt further to achieve nonprofit messaging and fundraising success?
Join M&C Nonprofit Marketing Talk for an in-depth conversation on the impact of COVID-19 on fundraising for the performing arts. Timothy Dodge, Manager of Major & Planned Giving at KC Symphony shares how their team is overcoming fundraising challenges and creating new opportunities to connect with donors.
Tune in as M&C talks with Jon Hile, Executive Director of Citizens of the World Charter Schools, about the importance of relying on experts to guide your marketing and fundraising strategy.
Adaptability is the order of the day, and nonprofit event fundraisers know this more than anyone. Join M&C Nonprofit Marketing Talk for a conversation with Ellen Quinn from Reach Out and Read Kansas City to get insight into how they successfully took their signature fundraising event virtual.
Tune in to M&C Nonprofit Marketing Talk with Randi K. Law from VFW National Headquarters and Melissa Sturges from Sturges Word Communications. Hear about the recent launch of #StillServing, a new VFW awareness campaign highlighting the ways veterans serve their communities after their military service has ended. Adaptability and collaboration became the order of the day when COVID-19 hit in the middle of the campaign's launch, resulting in even more #StillServing stories and a new virtual #StillServing Celebration.
M&C talks with Cathryn Roys from International FOP Association about steps nonprofits can take during these challenging times to keep donors engaged, committed and financially supporting nonprofit organizations.
Find out how Jackson County CASA took Kansas City's biggest fundraising breakfast event virtual with less than a month to plan. Angie Blumel shares what they learned, the bugs they ran into and tips for helping your team through the process. This and more in this month's M&C Nonprofit Marketing Talk.
This is part II of a special two-part series focused on using actionable data to drive messaging & strategy. Tune in as we talk with M&C founder, Bob Merrigan, about the art & science of using actionable data to drive messaging and strategy.
This month's M&C Nonprofit Marketing Talk focuses on the importance of actionable data. Tune in as we talk with M&C founder, Bob Merrigan, on the art & science of using actionable data to drive messaging and strategy.
Join M&C Nonprofit Marketing Talk for our April 2020 episode with Godfrey Riddle, Vice President of External Affairs at Rightfully Sewn. Godfrey shares his advice for balancing passion with priorities and how to recognize you can't be all things to all people. Plus he shares how his organization is adjusting their operations during the COVID-19 pandemic to make washable masks for local healthcare workers. Learn more about how supporting their efforts at https://rightfullysewn.org/
Diversity and inclusion isn't a trend. Nonprofit organizations willing to have hard conversations will be the ones who move forward. Tune in to the latest M&C Nonprofit Marketing Talk to hear how Nicole Jacobs-Silvey encourages this, and more, through her work at Connection Coach KC.
M&C Nonprofit Marketing Talk devotes this podcast conversation to discussing the power of storytelling with David Wayne Reed, actor/writer/director/producer and Artist Services Program Specialist at the Mid-America Arts Alliance. Tune in to hear David's recommendations for nonprofits who want to further their missions through storytelling.
M&C Nonprofit Marketing Talk sits down with Katie Lord, Vice President of Nonprofit Development at Proof Positioning, to talk about her top tips for 2020 and the one thing every nonprofit organization should be doing.
M&C sits down with Jessica Hembree from Civic Strategies to talk about fundraising for policy change and impact.
In this episode of M&C Nonprofit Marketing Talk, the Merrigan & Co. team talks with Mike Craig, Director of Development at the Center for the Study of Liberty. Mike shares insight he gained while transitioning from for-profit marketing to nonprofit fundraising.
In this episode of M&C Nonprofit Marketing Talk, hear from Stephanie O’Sullivan and Morgan Shandler on how the development and marketing teams at AdventHealth Shawnee Mission worked together seamlessly to achieve re-branding success.
Debra Box, former President & CEO of Support KC and current owner of Box Consulting, discusses the latest challenges, opportunities and trends facing nonprofit organizations. Debra also shares her approach to being forward-thinking to anticipate growth and succession planning.
M&C talks with Maggie Howell, Executive Director of the Wolf Conservation Center, about growing and maintaining a robust monthly giving program. Tune in to hear how the WCC makes monthly donors feel special, how they diversify messaging and balance need with impact.
Michael Levine shares insight into the journey that transformed Susan G. Komen Race for the Cure to the More Than Pink Walk. He also shares his favorite sources for knowledge and inspiration that fuel his work as Communications and Marketing Director for Susan G. Komen of Kansas & Western Missouri. It's all in the latest M&C Nonprofit Marketing Talk, an insider's perspective in nonprofit marketing.
For 27 years, the Heart of America Shakespeare Festival has been a cultural icon and beloved Kansas City event. Executive Artistic Director Sidonie Garrett shares their approach to renewing interest and collaborating in the latest M&C Nonprofit Marketing Talk podcast.
Take a listen as M&C talks to Janet Mark, VP of Development at Kauffman Center for the Performing Arts, about how she and her team successfully launched a new program and how they're taking membership fundraising to the next level.
Learn how A Store Named STUFF and the STUFF sisters make a difference in Kansas City, both through their business and as philanthropists. These longtime volunteers and board members also share tips for nonprofit organizations to increase volunteer engagement. It’s all in the latest M&C Nonprofit Marketing Talk.
Caroline Huffman and Brian Williams from Thrive Health Connection, formerly Good Samaritan Project, share fantastic insight on their new brand and their approach to the process.
Successfully blending five organizations —and brands—into one is no small feat. Chad Harris and Stephanie Sheldon from Cornerstones of Care share how their plan and advice to other organizations embarking on a similar journey in this episode of M&C Nonprofit Marketing Talk.
Drew Elliott talks with M&C about the importance of meeting people where they are and staying relevant.
An inside look at the KC chapter and a chat with one of KC's most sought after board members and strategists
Incorporating paid digital such as ad retargeting, facebook ads and banner ads into your fundraising landscape.
In this edition of M&C Nonprofit Marketing Talk, we sit down with longtime fundraiser Shelia Montgomery, Director of Corporate and Foundation Philanthropy at Children's Mercy Hospital, to discuss the powerful use of storytelling in grant proposals.
Networking for young nonprofit professionals—getting out of your comfort zone and getting out there
Finding meaningful and creative ways to partner with the community and capitalize on opportunities.
The challenges and opportunities of a brand new, beautiful space and fundraising to build capacity.
M&C talks with Kristin to learn how she has made the most of being a new team member and how you can bring new energy and hope into an organization.
Tune in to M&C Nonprofit Marketing Talk to hear why Valerie Schlosser, SEO expert and Barkely professional, says every nonprofit can benefit from a Google Grant and why it's important to have basic SEO best practices in place.
Listen in as M&C founder Bob Merrigan discusses the latest trends in direct marketing and fundraising for nonprofits. It’s not all mail anymore … but it’s not all digital either!
Tune in as M&C discusses international fundraising trends with Victoria Rae and learn why she says nonprofits have to seek opportunities for collaboration over competition.
M&C gets to the heart of why Cliff Schiappa says it's important for everyone at a nonprofit organization to play a role in development. From listening and learning what matters most to a potential donor, to sharing a compelling story...it all contributes to developing relationships and stewarding potential donors.
Robin Rowland shares her advice with M&C about nonprofit fundraising, stewardship and how to advance personally and professionally.
One of our favorite takeaways from our conversation with Robin is this: "Surround yourself with people you want to be like. Then learn from them. Find nonprofit professionals you admire and read their books, follow their blogs, etc. You become like the people around you, so choose wisely."
M&C talks with Bonyen Lee-Gilmore about advocacy and marketing around controversial and potentially polarizing issues. Take a listen and find out how the team at Planned Parenthood inspires action, creates community and develops shareable content.
Learn how one organization is changing the narrative around poverty and the people they serve…and the implications it has for fundraising and outreach. It's all in the latest M&C Nonprofit Marketing Talk with Paul Pearce from Unbound.
M&C sits down with Monica Enloe to discuss career advice for enterprising nonprofit professionals and tips for ascending the nonprofit career ladder.
Tune in to hear from M&C owners Merritt Neil and Monica Tiffany as they share a quick and useful wrap up of the best learnings from the past year and what they mean for the year ahead.
In this episode, Angie Heer talks with M&C about the importance of engaging different generations of donors and leveraging data to make those connections possible.
M&C talks with Carli Good to get her tips on keeping the mission and message fresh when your organization is iconic, and the benefits and challenges of having such a popular brand.
M&C Nonprofit Marketing Talk devotes this episode to talking with Marsha Gershun, Executive Director of Jackson County CASA.
Listen as Martha shares how her organization uses social networks and strategic relationships to advance their mission.
M&C sits down with Melissa Sturges to discuss how Sturges Word helps companies build bridges to their communities through public involvement and philanthropic work.
On this edition of M&C Nonprofit Marketing Talk, Michelle Davis with IFOPA discusses the pros and cons of being the “new guy” executive director, and the fundraising challenges associated with lesser-known chronic conditions.
Tune in to learn why Michelle says networking is critical, asking questions is key and why you should pick your battles.
M&C Nonprofit Marketing Talk sits down with Karin Kirchoff to discuss the skills every fundraiser needs to be successful.
Karin's advice includes:
Project management skills and relationship management skills are critical. These are two skillsets every fundraiser has, and they’re invaluable in nearly every role within an organization.
Be curious. Always be asking “what’s next and how do we get there?” It’s important to have a vision and be in a proactive position rather than a reactive one.
Listen in as the M&C team talk about:
- What they expected their fundraising research to reveal
- What they actually discovered
- And—what they suggest going forward
This special edition podcast is a quick roundtable featuring Bob Merrigan, Founder of M&C, and Merritt Neal, President/Principal, along with Monica Tiffany, Creative Director/Principal.
Have a listen then tweet us with your questions and comments:
@merriganco
@bmerrigan
@merrittaneil
@mjtiffany
Be sure to download your copy of KC Fundraising 360: http://www.merriganco.com/kcfundraising360
Andrea Robinson shares her insight with M&C about ArtsKC's strategy for developing and maintaining a broad base of support.
Be wise about where you invest your energy. Decide which outcomes are most important to you and what kinds of resources you have at your disposal to achieve them. You can’t do every single thing. It’s your job as a development professional to decide what counts and move intelligently in that direction.