School of Impact: Recent Episodes
Jason Meland
This is the podcast to help online coaches make more money, change more lives and create more impact in this world. This mission is all about getting your message seen, heard and making it impactful. My name is Jason Meland and in the past 8 years, I’ve grown 3 multiple six figure businesses in the fitness and coaching space... and I’m unpacking everything you need to know to be successful in monetizing your message and growing your business.
In this episode, we break down a simple four-step framework to explain what you do in 30 seconds or less in a way that actually converts. You'll learn how to call out your dream clients, speak directly to their real-time struggles, present a unique solution, and paint a compelling dream outcome so that your content, reels, and conversations consistently attract qualified, ready-to-buy clients.
"If you can articulate the problem better than your clients can, they're going to automatically assume that you have the solution."
Hear more about:
- Getting specific on your dream client
- Turning surface-level problems into "struggle stories"
- Crafting a unique mechanism and big idea
- Positioning your offer around a dream outcome
- Turning this framework into reels, captions, and long-form content
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
This masterclass dives into how to turn your existing content into a true client acquisition engine instead of a vanity-metric machine. Jason walks through a complete system for creating content that pre-sells your offers by shifting core buyer beliefs, clarifying the identity journey of your ideal clients, and using a structured "10 P's" content mix. You'll also learn how to create powerful hooks, position your unique mechanism, and adopt the right energetic posture so your content attracts true fans and ready-to-buy prospects, not just likes.
"Teaching creates learners. Influence creates buyers."
Hear more about:
- The four jobs of content, and which one creates buyers
- The five beliefs every buyer must hold first
- Speaking to current vs. aspirational identity
- The 10 P's content mix for belief-shifting posts
- Hooks and high-value keywords that attract buyers
- Naming and explaining your unique mechanism
- Using story and proof to build authority and trust
- A one-to-many cadence for repurposing content
- How your energetic posture affects conversions
- Prompts to make content more fun and more you
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
On this episode, Jason "The Ocean Ninja" Meland recaps his American Ninja Warrior Season 18 run, breaks down what really happened on the Roller Coaster obstacle, and shares a powerful framework for handling setbacks in sports, business, finances, and health. He talks about mental blocks, shifting perspective, upgrading your skills and beliefs, and playing the long game so that failure becomes just a small blip on the path to your bigger dreams.
"Failure is inevitable on the way to success, but when you change your perspective and upgrade your beliefs and skills, you can create a completely different future."
Key Points:
- Aired on American Ninja Warrior S18E4
- Right hand locked up on Roller Coaster
- Suspects a mental block, not fitness
- Failure is inevitable on the success path
- First step: zoom out and shift perspective
- Ask: "Would my 12‑year‑old self be proud?"
- Stop replaying the past and self‑beating
- Focus on skills you can improve now
- Identify and shift limiting beliefs
- Borrow beliefs from successful people
- Think in decades, not weeks or months
- Treat bad months/years as small blips
- Learn the lesson, apply it in the present
- Being a role model for his kids
- Working on Season 19 submission video
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
This training breaks down why chasing more leads is far less powerful than creating pre-sold buyers from the audience you already have. Using real client case studies, it explains how to sharpen your messaging, carve out a sub-niche, and build a content ecosystem (social, email, long-form, and workshops) that systematically shifts beliefs, shortens sales cycles, and makes you the obvious choice, without relying on endless new lead generation.
"You don't need more leads, you need more pre-sold buyers."
Key Points:
- Pre-sold buyers > more leads
- Scale revenue from existing audience
- Weak marketing makes sales hard
- Messaging must match your market
- Reposition with a clear sub-niche
- Use "dog whistle" messaging
- Attract right people, repel wrong ones
- Shift core beliefs about problem and path
- Sell a unique solution and identity
- Use stories and real social proof
- Build a content triangle: social, email, long-form
- Content ecosystem warms leads up
- Run regular workshops/masterclasses
- Workshops act as live video sales letters
- Aim to be the "obvious choice" in your niche
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, you'll learn how to build a powerful micro brand that doesn't rely on huge follower counts or viral content, but on a sharp message, a clear sub-niche, and 1,000 true fans. The speaker breaks down the 4M Micro Brand Framework: Message, Media, Mechanism, Machine, and shows how to move from chasing random leads to consistently attracting pre-sold dream clients with a tighter brand, stronger point of view, and belief-shifting content.
"You don't need a bigger audience, you need stronger resonance."
Key Points:
- Micro brands win with depth, not volume
- 1,000 true fans can fuel a sustainable business
- Chasing followers ≠ getting quality buyers
- Stand out with a sharp, specific sub-niche
- Own one painful problem in your market
- Generic messaging attracts the wrong leads
- Create "dog whistle" messaging for dream clients
- Strong POV + story = memorable brand
- Use content as a belief-shifting ecosystem
- Workshops/masterclasses convert attention to clients
- Track KPIs to make growth repeatable
- Systems > motivation for consistent results
- Serve a smaller room more deeply
- Become the go-to expert for one clear outcome
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
We explore in this episode why generic "how-to" content no longer works in a world where information is commoditized and infinite. The conversation breaks down how creators, coaches, and business owners can move from broad, viral-but-broke content to precise messaging that actually generates high-quality leads and buyers. Using vivid analogies like the "megaphone vs. dog whistle," weight loss and business examples, and the idea of 1,000 true fans, the episode shows how specificity, storytelling, and belief-shifting turn content into real demand. "Generic content optimizes for reach; specific content creates demand." Key Points:
- Information is commoditized; generic tips are worthless
- Viral reach ≠ qualified leads or buyers
- Think like a specialist, not a generalist
- Use "dog whistle" messaging for your exact dream client
- Close the "specificity gap" between your words and their experience
- Name their exact pains, symptoms, and situations
- Shift beliefs, don't just teach more information
- Steal clients' exact language from calls and DMs
- Name an enemy (e.g., generic content, crash diets, grind culture)
- Anchor messages to specific moments, not just numbers
- Specificity feels smaller but actually increases demand
- Focus on 1,000 true fans, not vanity metrics
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, you'll learn how to stop "posting more" and start running intentional, 3–7 day conversion campaigns that turn your existing audience into inbound DMs, sales calls, and clients.Jason breaks down how to pick a hyper-specific pain, anchor it to a single unique mechanism, and engineer a simple content sequence that shifts beliefs, builds demand, and drives people into a live workshop or other conversion event—without needing a bigger audience or more ads.
"One well-run campaign will beat 90 days of value content, if you're saying the right words in the right way to the right people."
Key Points
- Information is a commodity; strategy is the edge
- Weekly content rhythm warms your audience
- Four content types: connection, influence, authority, conversion
- Conversion campaigns: 3–7 day intentional sequences
- Four moves: trigger, sequence, event, follow-up
- Pick one specific pain, not a broad niche
- Anchor that pain to one pillar/unique mechanism
- Make four sales: belief, identity, solution, proof
- Live workshops/masterclasses convert best for coaches
- Great hook = clear, outcome-focused, "without X"
- Day 1: raise-hands / opt-in style post
- Day 2: belief-shifting post with story/metaphor
- Day 3: proof post with client case study
- Day 4–5: launch + last-call posts, same CTA
- Follow up DMs and emails to close high-intent leads
- You don't need more followers—just better campaigns
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we break down how to use your words strategically so that the right people are magnetically drawn to your offers, especially if you sell "intangibles" like coaching, courses, or consulting. You'll learn how to infuse your content, marketing, and sales calls with the beliefs and language that pre-sell your dream clients before they ever get on a call.
"The last thing people need is more information. They need you to influence them to make a decision that moves their life forward."
Key Points:
- Why influence, not more information, is the real driver of sales in coaching and education
- The 8 core beliefs your prospects must hold before they're ready to buy
- How to stop using "coach speak" and start using your clients' own words so your message actually lands
- The power of being the selector, not the auditioner, detaching from neediness and only inviting in the right clients
- How pre-selling through content makes sales calls feel like a simple formality instead of a wrestling match
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Most content teaches tactics, but this episode breaks down why storytelling is the real driver of conversions in the AI era. The conversation dives into how shifting beliefs, not just sharing information, creates pre-sold clients who are ready to buy. Through personal experiences, client transformations, and strategic messaging frameworks, the episode reveals the four core stories every creator, coach, or business owner should use to attract ideal clients, eliminate objections, and make marketing resonate on a deeper emotional level.
"When you could start to get them to think differently, when you can literally shift their beliefs, you will get them to take more action"
Standout Points:
- Teaching doesn't convert, belief shifting does Audiences take action when their thinking changes, not when they're overloaded with information.
- Strong storytelling creates pre-sold clients Personal stories, struggles, and client wins build trust faster than tactics alone.
- The four-story framework drives engagement Backstory, struggle stories, case studies, and belief-shifting stories each help move audiences toward buying decisions.
- Specific details make stories more persuasive Multi-sensory and emotionally detailed storytelling helps audiences deeply relate and connect.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Why are some coaches getting thousands of views but zero clients while others land buyers with a simple post? In this episode, Jason breaks down the real reason most content fails to convert in today's AI-driven world. He reveals a three-phase system built around belief shifting, identity-based positioning, and strategic content amplification that helps coaches attract pre-sold clients instead of passive followers. From fixing weak messaging to leveraging AI without sounding robotic, this conversation dives into how modern creators can stand out, build trust, and turn content into consistent revenue.
"Attention is not the currency that we're currently in right now. We're in getting the right attention."
What You Need To Know:
- Views do not equal sales. Content that only teaches information may attract attention, but belief-shifting content is what converts followers into paying clients.
- Positioning matters more than tactics. Coaches who sell an aspirational identity and belief system stand out more than those relying on generic promises or broad niche messaging.
- Pre-sold buyers are created before the sales call. Effective marketing shifts beliefs around the problem, possibility, solution, timing, and trust in the coach before a prospect ever reaches out.
- AI should amplify your voice, not replace it. Using AI to repurpose transcripts, organize ideas, and scale content works best when it is trained on your unique perspective and communication style.
- One strong piece of content can fuel an entire marketing system. A single workshop or long-form video can be repurposed into reels, emails, captions, and posts that consistently reinforce your message across multiple platforms.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Stop settling for generic, recycled content and learn how to transform your marketing into a dog whistle that attracts only your dream clients. In this episode, we break down the shift from commodity information to a powerful content ecosystem that focuses on magic messaging to articulate your ideal client's struggle better than they can. You will discover how to leverage a unique mechanism and monthly conversion events such as workshops and masterclasses to shift core beliefs. This strategy builds trust and ensures leads show up pre-sold and ready to invest in your coaching business.
"What a good content ecosystem is designed to do is connect with the right people, shift beliefs, and build your list."
Must-Know Insights:
- Refine Your Messaging: Generic messaging attracts generic leads. The more clearly you define your ideal client's specific struggles, beliefs, and desired outcomes, the easier it becomes to attract pre-sold dream clients.
- Develop a Unique Big Idea: In a crowded market, you need a distinct perspective or solution that challenges conventional thinking and makes your brand stand out.
- Build a Content Ecosystem: Use a simple system of social media, email, and long-form content to build trust, nurture leads, and guide prospects toward becoming clients.
- Create Less, Repurpose More: Produce a few high-value pieces of content each month and use AI to turn them into posts, emails, and reels across multiple platforms.
- Host Monthly Conversion Events:Run workshops or masterclasses that shift beliefs, showcase your solution, and provide social proof so prospects are ready to buy.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In a world flooded with AI-generated content and endless posting, this episode reveals why most online coaches are stuck chasing clients instead of attracting them and breaks down a proven system for turning your message into a client-generating machine . Drawing from years of experience scaling coaching businesses, Jason introduces the "in-demand system," a three-step approach focused on powerful messaging, a strategic content ecosystem, and conversion-driven campaigns that create pre-sold buyers. Instead of relying on volume, algorithms, or vanity metrics, the episode shows how mastering communication, belief-shifting content, and live conversion events can build predictable, sustainable revenue in today's AI-driven market.
"If you're trying to chase the algorithm stuff and you're switching strategies based on that, you're never really able to build something that's foundational. And so when you build your business on quicksand, you're going to always sink. You might be stable for a minute, but it's gonna sink."
Inside This Episode:
- Strong messaging is the foundation of growth, and saying the right words to the right people drives conversions more than posting volume.
- The "in-demand system" works through three steps: refine your message, build a content ecosystem, and run campaigns that convert.
- The modern buyer needs multiple touchpoints and long-form engagement, often consuming hours of content before making a purchase.
- Shifting core beliefs through content is essential to move prospects from interest to action and create pre-sold clients.
- Live masterclasses and structured campaigns are the most effective way to accelerate trust, shorten the sales cycle, and generate consistent revenue.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In an AI-saturated world where content is cheap and attention is noisy, this episode breaks down why small creators are outselling big influencers. It all comes down to one thing: creating demand, not just sharing information. Jason reveals a practical framework for attracting the right audience, shifting their beliefs through powerful messaging and storytelling, and converting them using live, high-impact content—proving that clear positioning, not follower count, is what drives consistent sales.
"The first step to all of this is you really got to get clear on your messaging. You've got to get clear on how to shift all of the core beliefs. This is going to be the 5% that produces 95% of the results."
What You'll Learn:
- Information is no longer enough—demand creation is everything: With AI flooding the internet, success now depends on influencing desire, not just delivering value.
- Speak directly to your ideal client's symptoms, actions, and beliefs: Hyper-specific messaging helps you "dog whistle" the right audience and filter out everyone else.
- Shift beliefs to drive action and sales: People don't convert until they adopt a new belief that challenges what's currently keeping them stuck.
- Live content is a major competitive advantage in the AI era: Authentic, real-time videos build trust faster and convert better than overly polished, AI-generated content.
- Build a content ecosystem, not just isolated posts: Consistent sales come from guiding people through a journey—from discovery to trust to conversion—using campaigns, storytelling, and strategic content.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In a world where AI is flooding the internet with endless content, attention is no longer the game: the right attention is. This episode breaks down how creators and coaches can actually thrive by shifting from mass visibility to building a powerful micro-brand of loyal, ideal clients. Instead of chasing vanity metrics, the speaker reveals a smarter strategy: craft precise messaging that attracts and repels intentionally, deeply understand your audience's pain points and beliefs, and guide them through a content ecosystem that builds trust and demand—ultimately turning passive followers into "pre-sold" buyers and raving fans.
"The more you could show up and learn how to influence and shift beliefs to this right audience, the more people that you're gonna get to move forward. You're gonna get them to respond to your call to actions because you are shifting the way they think."
Hear more about:
- Attention is cheap—targeted attention is everything: In today's AI-driven content overload, getting views is easy, but attracting the right audience is what actually drives conversions and business growth.
- Build a micro-brand, not a mass audience: You don't need millions of followers—just 2,000 to 20,000 ideal clients who see you as a trusted authority or "micro celebrity."
- Messaging and positioning are critical: Success comes from speaking directly to your ideal client's pain points, beliefs, and desires—using the right words, in the right way, and in the right sequence.
- Repel the wrong audience to attract the right one: Like a "dog whistle," effective marketing filters in aligned clients while naturally pushing away those who aren't a fit.
- Focus on influencing beliefs, not just sharing information: Information is commoditized—what drives sales is your ability to shift how your audience thinks, which then changes their behavior.
- Create a full content ecosystem to drive conversions: Move beyond just posting on social media—guide your audience through top (social), middle (email, YouTube, podcast), and bottom (workshops, sales events) funnel experiences to build trust and turn followers into buyers.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
What if the reason clients aren't buying isn't your offer—but their beliefs? This episode breaks down the powerful psychological trigger of cognitive dissonance, showing how top marketers and coaches get clients to chase them by exposing the gap between what people are doing and the results they want. Instead of just sharing information (which anyone can get from AI), the real advantage lies in disrupting beliefs, creating internal tension, and guiding prospects toward a new solution: turning content, marketing, and sales into a system that naturally drives inbound demand.
"If you want to survive in this AI revolution, the skill that you need to learn is how to disrupt beliefs. It's how to influence people. AI cannot create that for you."
What You Need to Know:
- Cognitive dissonance drives action: When people realize their current actions contradict their desired results, it creates mental tension that pushes them to seek a solution (often from you).
- Belief-shifting beats information-sharing: In the age of AI, information is everywhere; what truly converts is your ability to challenge and reshape your audience's existing beliefs.
- Create a "crack" in their thinking: Effective marketing surfaces a belief, agitates its consequences, and then gently challenges it—opening the door for a new perspective.
- Use strategic tools to disrupt beliefs: Techniques like redefining terms, showing consequences, giving counterexamples, applying logic to self, and zooming out (chunking up) make old beliefs hard to defend.
- Back new beliefs with proof and stories: Once you shift their perspective, reinforce it with real examples, personal stories, and evidence to build trust and drive inbound leads.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Turn a single video into $22K, even $100K, by mastering the one skill most creators miss: it's not about the content itself, but what you say, how you say it, and what you do after. In today's AI-driven world where information is everywhere, the real game-changer is shifting from simply teaching to truly influencing, crafting sharp messaging that speaks directly to your audience's struggles, reshapes their beliefs, and builds demand across a strategic content ecosystem. When you combine authentic, belief-shifting storytelling with a clear conversion path (like live workshops), you don't just get views—you create pre-sold buyers ready to act.
"When your messaging is so dialed in, it's like you're blowing a dog whistle, the only people that will hear you are your ideal clients, and that's what we want. That's how we actually gain the right attention."
Must-Know Insights:
- Influence > Information: Simply teaching isn't enough anymore—information is everywhere. Real results come from influencing people by shifting their beliefs and making them feel something that drives action.
- Messaging is the Money-Maker: Saying the right words, in the right way, to the right audience is what converts. The more specific and relatable your messaging is to your audience's struggles, the more it stands out and sells.
- Create Demand, Don't Just Post Content: Views and engagement don't equal sales. You need a strategic content ecosystem (top, middle, and bottom funnel) that nurtures your audience and builds desire for your offer.
- Live Content + Authenticity Convert Best: Live videos, workshops, and real storytelling build trust and connection. When paired with belief-shifting content and a clear offer, they turn viewers into pre-sold buyers.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
From surviving a near-death accident to enrolling over 5,000 clients, Jason reveals the one game-changing skill behind his success—shifting beliefs, not just grabbing attention. He shares how years of failed marketing, inconsistent income, and chasing engagement led to a breakthrough: true demand is created when you change how people think, not just what they see. By mastering "magic messaging" across every stage of the funnel: challenging problems at the top, differentiating your method in the middle, and reinforcing trust at the bottom. You can turn passive audiences into pre-sold buyers and consistently convert interest into real clients.
"The easiest way to sell yourself is just tell your story. People are either going to vibe with you or they're not, and you can't control it. You just be you, tell your story. Be you, boo."
The Big Lessons:
- Attention doesn't equal sales: Getting likes, views, and engagement is easy, but it doesn't guarantee conversions; creating real demand is what drives revenue.
- Belief shifting is the core skill: The ability to change how your audience thinks is the "5% skill" responsible for the majority of client enrollments and results.
- Information is no longer valuable on its own: With unlimited access to answers online, simply educating your audience isn't enough; transformation happens when you influence perspectives, not just provide facts.
- Top-of-funnel should challenge existing beliefs: Instead of just attracting attention, your content should introduce new problems and make people question their current approach.
- Middle-of-funnel is where most money is made: Many businesses overlook their existing audience; clearly communicating your unique method can significantly increase conversions without more traffic.
- Pre-sold buyers come from strategic messaging: When you use the right words, in the right way, at every stage of the funnel, prospects are already convinced before the sales conversation even begins.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In a world flooded with AI-generated content, the real edge isn't more information—it's influence. This episode breaks down how shifting your audience's beliefs, not just educating them, is the missing piece behind consistent sales and demand. Through a powerful seven-step "belief shift" framework, Jason explains how to move people from passive consumers to ready buyers by challenging their assumptions, reframing their problems, and backing it all with proof—turning content into a true conversion engine.
"You cannot shift the belief that you haven't articulated. They're not gonna believe you. You can't shift the belief that's not been called out. And so call out what they currently believe, even if they haven't consciously said it."
What You'll Learn:
- Information is no longer enough—beliefs drive buying behavior. With content everywhere, simply teaching won't convert; you must influence how people think.
- Belief shifting is the hidden lever behind consistent sales. It's the "5%" that makes all other marketing efforts actually work and scale.
- You must first surface and challenge existing beliefs. If you don't clearly articulate what your audience currently believes, you can't change it.
- Creating cognitive dissonance is the turning point. Effective content introduces doubt in old beliefs, opening the door for new perspectives.
- Evidence builds trust and makes new beliefs stick. Personal stories, client results, and real-world examples validate your message and reduce skepticism.
- Conversion happens after belief—not before. When beliefs shift, selling becomes easier because people feel ready to take the next step.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Why do some entrepreneurs constantly chase clients while others attract buyers who are already sold? In this episode, the speaker reveals the one skill that drives business success across industries: the ability to create demand. Success isn't about talent, experience, or posting more content—it's about messaging that shifts beliefs and makes people feel deeply understood. When you can articulate your audience's problem better than they can, your offer becomes the obvious solution and clients start coming to you.
"Attention comes from giving people answers. Demand comes from naming the question they didn't even know they were asking. And demand is created by one mechanism and one mechanism only, that is belief."
What You'll Learn:
- Demand creation is the real business skill: Success isn't driven by tactics, sales skills, or content volume—it's driven by messaging that makes people want what you offer before the sales conversation.
- Attention is not the same as demand: Attention can come from ads or viral content, but demand is when people move from "That's interesting" to "I need this."
- Sales happen when beliefs shift: People don't buy products—they buy new beliefs about their problem, the urgency to change, and why your solution is the right one.
- Too much teaching can hurt sales: Purely educational content often creates learners instead of buyers, keeping audiences consuming free information instead of investing.
- Clear problem articulation creates authority: When you describe your audience's problem better than they can, they assume you understand the solution and trust you to help.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
If your content is getting likes, saves, and "this is gold" comments, but your calendar is still empty, you may not have a lead problem at all. In this episode, Jason reveals why most educational content actually trains audiences not to buy, and why the real issue lies in your prospects' beliefs, not your marketing volume. Instead of teaching more tips, the episode introduces the concept of belief-shifting content—a strategy that systematically changes the seven key beliefs prospects hold before they're willing to invest. By shifting how your audience sees their problem, the solution, urgency, and trust in you, your content can pre-sell leads so that by the time they book a call, they're already ready to buy.
"The more educational content you post, the more you're actually psychologically training your audience not to buy from you."
What You'll Walk Away With:
- Education doesn't always drive sales: Too much teaching can train your audience to solve the problem themselves.
- Buyers act based on beliefs: If key beliefs aren't aligned, prospects won't purchase.
- Influence matters more than information: Information is everywhere—what converts is making people feel understood.
- Seven beliefs drive buying decisions: Problem, doubt, urgency, money, method, help, and trust.
- Content should pre-sell prospects: Address objections in content before they reach a sales call.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Most coaches aren't losing because they lack talent, they're losing because they don't know how to communicate in a way that makes people want to buy. This episode breaks down the real meta-skill behind six- and seven-figure coaching businesses: persuasive communication, or "magic messaging." In a world flooded with AI-generated noise, the speaker explains why saying the right words, in the right way, to the right people, is what creates consistent, pre-sold buyers.
"It's not about the strategies and tactics. It's about the belief first, because you have to believe what you need to believe in order to take the right actions to get the result."
Must-Know Insights:
- Persuasive communication, not talent, is what drives income: Coaches earn more when they know how to make people want to buy, not just when they're good at their craft.
- Belief-shifting converts; education alone does not Teaching informs, but changing how prospects think is what moves them to take action.
- Speak your client's inner language, not coach jargon: Conversions happen when your words mirror what your ideal client is already thinking and feeling.
- No funnel or ad can fix weak messaging: As echoed by Russell Brunson, traffic only amplifies what your message is already doing—good or bad.
- Persuasive communication is a transferable, income-multiplying skill: Once mastered, it works across content, sales calls, offers, and business models.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Why do some coaches effortlessly enroll clients while more qualified ones struggle? This episode breaks down the Precision Influence Model—revealing how persuasive communication, not credentials, drives growth. By mastering what to say, how to say it, and how to deliver it with conviction, coaches can cut through noise, shift beliefs, and inspire action—much like powerful leaders throughout history, from cult figures to icons like Martin Luther King Jr.—but used ethically to serve and transform clients.
"Authenticity without influence is just noise in a crowded market."
What You'll Take Away:
- Influence beats credentials – People don't enroll because you're the most experienced; they enroll because your communication makes them feel understood and confident you can help them move forward.
- Messaging matters most – When you clearly articulate your ideal client's pain, desires, and limiting beliefs better than they can themselves, you create instant trust and belief shifts.
- Written words sell 24/7 – Your copy, content, and headlines act like a nonstop salesperson, converting strangers into leads and clients even when you're offline.
- Delivery builds trust – The same words can fail or succeed depending on how they're spoken; confidence, tonality, and presence determine whether people believe you.
- Authenticity needs strategy – Being authentic is expected, but without intentional influence, your message gets lost in the noise instead of reaching the people who need it most.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Posting content but not booking sales calls? This episode breaks down why information alone no longer converts, and shows how to turn content into a predictable client-booking machine. You'll learn how to build a simple content ecosystem, follow a weekly cadence that hits real psychological triggers, and use strategic campaigns with clear hooks and calls to action to move strangers from passive viewers to booked calls, without needing a massive audience.
"So connection is going to be what attracts the right people to you. It's going to be content that resonates with people."
What You'll Learn:
- Information is a commodity—strategy is what drives conversions: What separates content that converts is how it's structured, sequenced, and tied to a clear outcome, not how much information you give away.
- You need an ecosystem: social platform, email list, and long-form content working together: A strong ecosystem uses social media for discovery, email for ownership and nurturing, and long-form content for deeper trust and binge consumption.
- Consistent content should follow four roles: connection, influence, authority, conversion: Each type serves a different psychological purpose—connection builds resonance, influence shifts beliefs, authority establishes expertise, and conversion content tells people exactly what to do next.
- Trust is built faster when people consume ~7 hours of your content across multiple touchpoints: Buyers don't convert after one post—they convert after repeated exposure.
- Short, focused campaigns with strong hooks and clear CTAs are what actually book calls: Calls get booked when content shifts from passive posting to intentional promotion.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
If your content sounds polished but forgettable and keeps attracting likes instead of premium clients, this episode breaks down why being "better" isn't enough anymore. The speaker exposes the three biggest content traps coaches fall into and explains how sounding like yourself, building a clear worldview, and creating from real experiences (not recycled templates or AI prompts) is the real competitive advantage for attracting high-level clients in 2026 and beyond.
"I stopped trying to sound like a professional marketer, and I stopped worrying if every post would perform, and I started to write like I would talk to my wife over coffee. And that's when everything started to change. The right people started reaching out to me."
In this episode:
- Vanilla, recycled content repels premium clients. When your content sounds like everyone else's, it blends into the noise and attracts peers or tire-kickers instead of buyers who value original thinking.
- Posting more or polishing harder won't fix weak positioning. More volume or perfect wording doesn't matter if the message lacks clarity, conviction, and a distinct point of view.
- Steal principles, not posts—study why content works. The goal isn't to copy hooks or formats, but to understand the underlying ideas—storytelling, tension, belief-shifting and apply them in your own voice.
- A clear worldview beats any framework or method. Frameworks are easy to replicate, but your beliefs, values, and way of seeing the problem create real differentiation and trust.
- Unfiltered, honest opinions make content memorable and magnetic. When you stop watering down your thoughts to sound "professional," you attract aligned clients and naturally repel the wrong ones, which is exactly the point.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, Jason breaks down how he doubled his coaching sales by using a proven long-form video framework that turns viewers into buyers and not just followers. Drawing from Google's 7-11-4 rule and real client results, he explains why information alone no longer converts and how creators must shift beliefs, build trust, and guide intentional action. You'll learn how to structure webinars, live trainings, and long-form videos to connect emotionally, captivate attention through storytelling, and convert with clarity in an oversaturated content world.
"You don't win by being the cheapest option; you win by shifting how people think."
Insights you'll gain from this episode:
- Long-form video builds trust faster than short-form content by nurturing viewers through depth, repetition, and multiple touchpoints.
- The 7-11-4 formula proves buyers need hours of content, multiple interactions, and varied platforms before they're ready to purchase.
- Information is commoditized—what converts now is belief-shifting through stories, metaphors, and insight-driven teaching.
- Effective videos follow a clear structure: hook (chance), engagement (capture), insight (core), call to action (dynamite), and close.
- A strong call to action and micro-win offer dramatically increase conversions by giving viewers a clear next step.
- Successful video monetization requires intentional promotion campaigns—not just publishing content and hoping people show up.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
If your marketing feels louder but not more effective, the problem isn't your effort, it's your positioning. In this episode, Jason breaks down how evolving your message through market sophistication levels can dramatically increase sales without changing your offers, ads, or content volume. By shifting from generic claims to precision-driven positioning, you can control perception, create demand, and become the obvious choice in your market, just like the businesses that scaled from five figures to six figures purely through messaging shifts.
"If your unique solution sounds like everybody else's, it's time to evolve it."
What you'll learn:
- Most businesses are stuck at Level 2 or 3 messaging and must evolve to Level 4–5 to stand out in saturated markets.
- Deep precision around your dream client's struggles and beliefs is the foundation of powerful positioning.
- Every strong brand needs a clear villain to frame the problem and amplify contrast.
- If your "unique mechanism" sounds like everyone else's, your market will assume they've already tried it.
- Level 5 positioning introduces a future-based cause that people want to belong to—not just a result they want to buy.
- Demand is created through perception control, supported by a content ecosystem and consistent conversion campaigns—not by posting and hoping.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
If you think ads "don't work," this episode will challenge everything you believe about client acquisition. In this conversation, Jason sits down with Will Nelson, founder of Fit Pro CEO, to break down why most coaches fail with ads, not because of strategy, but because of mindset, impatience, and poor data interpretation. Will shares how he went from being anti-ads to building a profitable, scalable business by treating ads like a math equation, leveraging local markets, and focusing on message clarity over hacks, templates, or virality—especially in a rapidly changing, AI-driven ad landscape.
"Anybody could take my ad, copy, paste it and run the same thing. The person that's going to win is a person that either is using their own story or their script is enough that it feels like they're talking to them."
Main Insights from This Episode:
- Ads don't fail—most people quit before the data has time to work.
- Profitable ads are a math equation, not a gamble driven by emotion.
- Local ads are an underrated, high-converting entry point for coaches.
- Cheap leads are often low-quality leads that hurt conversions.
- The real leverage is ad messaging that speaks directly to lived client pain.
- Long-term winners test many creatives, not one "perfect" ad.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
What if burnout isn't caused by doing too much, but by constantly leaking your energy in ways you don't even notice? In this episode of School of Impact, Jason sits down with energy expert and entrepreneur Spencer Jones to unpack the concept of energy sovereignty, it's about learning how to protect, restore, and intentionally direct your energy so you can thrive without burning out. This conversation blends mindset, nervous-system regulation, play, and personal responsibility into a powerful framework for living and leading at your highest level.
"Have fun. There's more fulfillment for me. The impact is greater when you are having fun. When you're doing that, people resonate with it more. It doesn't feel forced, uneasy, it's just it's natural, and something happens."- Spencer Jones
Hear more about:
- Burnout is often about being drained, not overworked: Many people feel exhausted because their energy is leaking through misalignment, toxic beliefs, or unhealthy environments and not because they're doing too much.
- Internal belief systems are the biggest energy vampires: Self-judgment, the need to prove worth, and guilt around rest drain more energy than external people or circumstances.
- Energy sovereignty starts with repairing leaks before adding more habits: Meditation, exercise, or motivation won't stick if underlying energy leaks aren't addressed first.
- Alignment determines whether energy fuels or depletes you: Even "good" opportunities can be draining if they're not aligned with your values, nervous system, and authentic self.
- Small shifts create sustainable energy gains: Tools like breathwork and quick "energy audits" help raise your energy incrementally without overwhelm.
- Play, fun, and authenticity are performance multipliers: When people operate in flow, doing what feels natural and joyful, impact, creativity, and fulfillment increase dramatically.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
This episode explores why most coaching challenges stem from authenticity and nervous-system patterns, not business strategy. Jason and Chase Tolleson explore how unseen stories, identity wounds, and vibrational alignment shape marketing, offers, income ceilings, and client attraction far more than tactics ever will, revealing why true business growth starts with self-awareness, story work, and embodied authenticity rather than hustling harder.
"The mark of a professional coach is to be able to set their ego aside, to kill it and say, okay, I'm going to communicate to my clients where they are, even though I know the journey has more." - Chase Tolleson
Insights you'll gain from this episode:
- Authenticity isn't "just be yourself"—it's knowing who you are beneath unexamined stories and beliefs.
- Most income ceilings are created by unresolved identity, nervous system safety, and subconscious patterns.
- Coaches often build businesses they think they should want, then feel trapped by them.
- Marketing works best when it speaks to the client's current pain, not the coach's advanced knowledge.
- Developing a strong offer often requires an "ego death" and letting go of impressing peers.
- People don't buy methods—they buy clarity, safety, and outcomes.
- Breath, language, and story work directly impact confidence, creativity, and financial expansion.
- Sustainable success comes from becoming the person who can hold the next level, not just reaching it.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this power-packed episode, Jason and Tobias dive deep into the systems, structures, and strategic thinking that truly scale a fitness business, from CRM mastery and automated nurture sequences to niching down, crafting a unique mechanism, and building long-term client trust. Their conversation blends real industry experience with actionable guidance, reminding listeners that success comes from investing in yourself, implementing proven systems, and solving one clear problem for one specific audience with excellence.
"As soon as you get laser-focused on solving one big problem for one type of client and showing that you have a unique system and strategy that gets them the result, that's where you start hitting some home runs, folks."
Key takeaways:
- Systems Scale Businesses — Large gym chains succeed because of solid systems; online coaches must adopt the same mindset and tools.
- A CRM Is Essential — Tracking leads, notes, follow-ups, and nurture sequences through a CRM ensures no potential client slips through the cracks.
- Email Nurture Builds Trust & Omnipresence — A strong email list allows you to deliver value, direct people to your content, and stay top-of-mind when they're ready to buy.
- A Focused Niche Wins — Trying to "help everyone" repels everyone; define one problem for one person and speak directly to them.
- A Unique Mechanism Differentiates You — Without a distinct method or framework, clients compare you on price; a unique process positions you as the premium solution.
- Mentorship Fast-Tracks Growth — Investing in coaching removes years of trial-and-error and accelerates results.
- Your Warm List Is Gold — Past and current clients, plus an email list, make launches easier and more profitable than relying solely on social media.
- Personal Storytelling Creates Connection — Tobias's journey—from childhood challenges to corporate fitness success to coaching—shows how authenticity builds credibility.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
This episode breaks down the three core levers that drive inevitable business growth, these are your mindset, your systems, and your skill sets, revealing how each one affects your ability to attract clients, increase revenue, and scale sustainably. Through practical examples and honest insights, the speaker shows how limiting beliefs, broken processes, and underdeveloped skills often become hidden bottlenecks, and how upgrading these areas can unlock your next level in business and life.
"You don't get what you want. You get who you are. The only way we could become a better version of ourselves, especially in terms of business, is by learning and developing and building better skills."
Gain insights:
- Mindset is the #1 bottleneck: Your beliefs shape your thoughts, actions, and results—identifying and shifting limiting beliefs is essential for growth.
- Everyone online is "selling" something: Always consider the underlying motive behind advice so you can focus on universal principles, not biased strategies.
- Systems determine your ceiling: You rise and fall to the level of your systems—especially in lead generation, nurturing, sales, delivery, and retention.
- Habits reinforce or sabotage success: Upgrading your habits and removing unhelpful ones directly impacts consistency and output.
- Skill development multiplies results: Improving skills like copywriting, communication, storytelling, sales, coaching, and leadership significantly boosts performance.
- Self-improvement must be ongoing: Even if you're "good enough," you stagnate without consistently upgrading your skills, systems, and beliefs.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Most business owners are posting nonstop yet struggling to turn attention into real revenue. This episode breaks down why traditional funnels no longer work and reveals a simpler, non-linear way to monetize social media by using authentic messaging, demand-trigger content, and belief-shifting conversion events that attract higher-quality leads and drive consistent sales.
"None of the other stuff matters with social media, with running ads, with any of that stuff, if your messaging is off. So you want to make sure that you're speaking in specifics, making it really tangible to your ideal client."
Key Insights:
- Information is commoditized — generic, AI-sounding content blends into the noise and repels quality leads.
- Non-linear funnels outperform old-school funnels by inviting people into your world instead of forcing them down a rigid path.
- Specific messaging converts — speaking in the exact language your ideal client uses builds instant resonance and trust.
- Stories sell better than tips because they create emotional connection and bridge people into your offer.
- Demand-trigger content channels existing desire instead of trying to create it from scratch.
- A content ecosystem (social, email, long-form) nurtures leads over time and turns attention into consistent conversions.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, the speaker reveals why most entrepreneurs lose the game long before strategy even matters, arguing that business—like athletics—is ultimately won in the mind. Through stories, frameworks, and hard-earned lessons, he breaks down the mental game of reframing failure, building unseen skills in the dark, visualizing success, and strengthening self-image so that pressure doesn't crush you but elevates you. It's a powerful reminder that setbacks are inevitable, but so is success—if you train your mind to rise when it counts.
"If you're currently in fear or you're currently beating yourself up, how can you flip the script? And it's not about positive thinking, but it's just about neutralizing your thinking, neutralizing the emotions, shifting your own kind of belief and reframing how you think"
Key takeaways:
- Failure is inevitable—but so is success: How you mentally reframe setbacks determines whether you move forward or stay stuck in self-doubt.
- Reframing is the first pillar of the mental game: Tony Robbins' State → Story → Strategy framework helps neutralize emotions and shift beliefs when pressure hits.
- Skill-building in the dark is what makes you great: Confidence comes from practicing when no one is watching—developing speaking, selling, leadership, and fulfillment skills.
- Chasing new tactics is a distraction from real mastery: Funnels, ads, and tools don't matter unless you've built the underlying skills that actually make them work.
- Visualization is a powerful training tool: Mentally rehearsing "money-making moves" (calls, webinars, sales, delegation) primes your subconscious for better performance.
- Your self-image sets your ceiling: You act and perform based on what you believe about yourself—so upgrading your inner identity is non-negotiable.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, you'll discover the five invisible elements that truly drive client attraction, the 93% of communication most coaches ignore. Drawing from over 13 years of experience, the speaker breaks down how tonality, body language, authentic character, storytelling, and visual congruence can instantly elevate your content, deepen connection, and boost conversions, even if you don't change a single word of your script.
"Stories are your cheat code. They bypass logic and go straight to the emotions. And a really simple story structure is hook, struggle, turning point, resolution, lesson."
Must-Know Nuggets:
- Words are only 7% of communication, while tonality and body language make up the powerful 93% that actually drives conversions.
- Authentic character beats perfection — sharing flaws, stories, and real moments builds deeper trust and relatability.
- Your visual environment communicates authority before you even speak; congruent backgrounds and props shape how your audience perceives you.
- Tonality is a hidden persuasion lever, where certainty, pacing, volume, pauses, and inflection keep listeners engaged and persuaded.
- Storytelling multiplies retention, turning lessons into emotional experiences that bypass logic and create lasting impact.
- Invisible elements amplify strategy, making scripts and content frameworks far more effective when delivery, visuals, and presence align.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
If your marketing feels loud but ineffective, this episode reveals the four essential sales you must make long before a prospect ever gets on a call—because in a world where information is a commodity and attention is cheap, only strategic messaging cuts through the noise. Inside, the speaker breaks down how to reshape your audience's beliefs, sell them a powerful new identity, present a standout unique solution, and use story-driven social proof that rebuilds trust in a skeptical market. By mastering these four elements, you'll transform scattered content into strategic communication that attracts more qualified leads, increases booked sales calls, and positions you as the go-to authority in your niche.
"If you are not changing the way they think, if you're not helping to plant new beliefs or seeds of thought inside their minds, they're not going to take action."
Key Takeaways for listeners:
- Shifting beliefs is the foundation of effective marketing — if your audience's current beliefs block them from taking action, no amount of content will convert.
- People buy identities, not just solutions — selling the future version of who they want to become drives stronger motivation than selling features.
- A unique mechanism or methodology is essential for standing out — naming and framing your approach makes your solution feel new, different, and worth paying attention to.
- Story-driven social proof is more powerful than screenshots — walking listeners through the journey, not just results, builds trust and relatability.
- Clear messaging outperforms more content — the right words, delivered the right way, across any platform, create consistent demand and inbound leads.
- When these four sales stack together, conversions rise naturally — prospects start believing change is possible, see themselves in your vision, trust your method, and see proof that it works.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In a world flooded with low-quality AI content, this episode delivers a powerful truth: AI will not replace you, but someone who knows how to blend authentic story, message, and originality with AI absolutely can. Jason breaks down the major shifts shaping 2024 and 2025, from the rise of performance longevity and biohacking in health, to AI-driven storytelling and distribution in wealth, to the growing need for real community in happiness. This episode offers a practical roadmap to stand out in a crowded digital landscape while staying rooted in authenticity.
"If you know how to control the message and the distribution using AI as a tool, and you can merge your story, your brand message, into the AI tools I'm telling you, you are going to dominate for the foreseeable future."
Key highlights:
- AI will not replace coaches and service providers, but those who combine their authentic message with AI will outperform those who rely on AI alone.
- Authenticity is becoming the new currency, surpassing attention as the most valuable driver of connection and conversion in marketing.
- Market sophistication is rising quickly, and businesses that fail to evolve their messaging and positioning will get lost in a sea of lookalike content.
- Health and wellness trends are shifting toward performance and longevity, with growing interest in peptides, wearables, recovery tech, and biohacking.
- Community and connection are emerging as major "booms" because people crave belonging, which increases retention, results, and business profitability.
- A unique brand message and big idea are essential, since generic messaging and AI-written content make brands feel commoditized and interchangeable.
- The GPT Sandwich method (10-80-10) helps creators maintain their true voice, where AI supports brainstorming, drafting, and refining, but the creator's unique tone, depth, and story remain at the center.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
This episode breaks down the two principles that let any coach or creator convert from any medium: clear, specific messaging and a simple, strategic conversion system. Drawing from a decade of experience, Jason shows why jargon kills trust, how a focused content ecosystem drives predictable clients, and how his messaging framework like identifying struggles, naming the villain, offering a unique solution, and outlining a believable transformation, makes your message land and your content convert.
"Great messaging combined with a great conversion system is what allows you to convert from any piece of content."
What this episode offers:
- Clear, specific messaging is the foundation of all high-converting content across any medium.
- A defined conversion mechanism is essential; posting alone no longer drives predictable results.
- Focusing on one top-of-funnel platform prevents dilution and improves lead quality.
- Four content types—connection, influence, authority, and conversion—create trust and consistent engagement.
- Email and long-form content deepen relationships and increase conversions through repeated touchpoints.
- A strong messaging framework—struggles, villain, belief shift, unique solution, and clear journey—makes your offer compelling and believable.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Want to become a go-to name in your niche without chasing likes or followers? In this episode, Jason reveals a seven-step formula for turning yourself into a micro celebrity—someone who attracts perfect-fit clients by building real trust and authority within a small, loyal community. It's not about vanity metrics or viral fame; it's about nailing your message, showing up consistently, telling relatable stories, and leveraging other people's platforms to build credibility. With the right strategy and consistency, you can grow your influence, monetize your expertise, and create a thriving business fueled by true fans—not fleeting attention.
"Don't think you need to have a freaking crazy story—your most ordinary stories are the most extraordinary because they relate with people."
What you'll learn from this episode:
- Becoming a micro celebrity means getting the right attention from a small, loyal audience—not chasing vanity metrics.
- Nail your core message by clearly articulating your audience's problems and offering a unique solution.
- Show up consistently and publicly through both short-form and long-form content to build visibility and trust.
- Focus on tribe building—create community, use shared language, and engage deeply with your audience.
- Use storytelling and relatability to connect emotionally and stand out from generic information online.
- Leverage other people's platforms (podcasts, media, collaborations) to expand reach and establish authority.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In a world overflowing with content and AI-generated information, what truly sets your brand apart isn't more tips or tactics, it's your story. In this episode, Jason reveals how storytelling can transform your business by creating emotional connections, building trust, and turning casual followers into loyal clients. Through his own journey, from an electrocuted firefighter turned coach to a business owner who cracked the storytelling code, he uncovers the power of using strategic stories that position your audience as the hero. You'll learn the three key stories every entrepreneur needs: the origin story, the client success story, and the belief-shift story. You'll also learn how to use them to move people from interest to action. "Stories will bypass resistance. They build trust, and they make you memorable, and they can act as a bridge, like an epiphany bridge." Essential points highlighted in the episode:
- Storytelling is a powerful differentiator — In a world flooded with information, your story helps your brand stand out, attract the right clients, and build lasting trust.
- People buy emotionally first and logically second — Stories tap into emotions, bypass resistance, and make your message more memorable.
- Strategic storytelling beats random storytelling — Telling intentional stories that align with your message and offer is far more effective than sharing disconnected anecdotes.
- Make your audience the hero — Following Donald Miller's StoryBrand principle, position your client or listener—not yourself—as the main character of the story.
- Avoid the "rambling diary" trap — Structure your stories with a clear hook, struggle, turning point, and resolution to keep them purposeful and impactful.
- Use the three core story types — Every business should craft an origin story, a client success story, and a belief-shift story to connect with and convert their audience.
- Stories shift beliefs and inspire action — The right story can change how your audience sees their problem, planting an "epiphany" that moves them to take the next step with you.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Want to turn your content into a magnet for your dream clients? In this episode, Jason reveals how to craft a powerful "hero message" that positions your audience as the hero and you as their trusted guide. By understanding their struggles, confronting their limiting beliefs, and communicating your unique solution with clarity and emotion, you'll learn to influence and inspire without needing to go viral. Through storytelling, belief-shifting, and smart messaging, you'll discover how saying the right words in the right way to the right people can attract the clients you truly want.
"People will cling on to their beliefs with all of their life. People fight for their limiting beliefs, unfortunately. And so we have to have a little bit of persuasion, a little bit of influence, a little bit of truth that we have to speak to them. In order to do that, you just have to get clear on what your belief is."
Key takeaways:
- Say the right words to the right people. The foundation of effective marketing lies in clear, targeted messaging that speaks directly to your ideal client's needs and desires.
- Your client is the hero. Position your audience as the main character in the story—you're the guide who helps them overcome struggles and achieve transformation.
- Get specific, not generic. The more detailed you are about your dream client's struggles, beliefs, and goals, the more your content will resonate and convert.
- Identify the villain. Every great story has a problem or force working against the hero—naming that villain helps your audience connect emotionally and see you as their solution.
- Show the transformation journey. Paint a clear picture of your client's step-by-step path from struggle to success to make their desired outcome believable and tangible.
- Develop a unique solution. Create and name your own process or framework to stand out in a crowded market and show how your approach is different.
- Shift beliefs through storytelling. Use personal or client stories to challenge limiting beliefs, build trust, and inspire people to take action.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
What truly separates the top 5% from everyone else? In this episode, the speaker reveals the 3 layers of influence that can make you unstoppable in your niche — influencing yourself to master your beliefs and habits, influencing others through powerful communication, and influencing change in your business with the right skills and systems. Backed by 15 years of real-world experience, this episode is your roadmap to breaking past limits and rising into the top 5%.
"Until you can learn to influence your behaviors, your habits and your actions, you're not going to change your results. And once you learn how to do this, you are now going to be in control of the results that you get. You are going to be the cause of the effects that you now get in your life. "
Hear more about:
- The Top 5% Mindset – Understanding what truly sets high achievers apart from the 95% who remain stagnant, and how mindset and habits drive success.
- First Layer: Influence Yourself – Taking control of your beliefs, thoughts, and behaviors to stop letting external factors like social media or comparison dictate your actions.
- Second Layer: Influence Others – Mastering the art of communication through a compelling message that connects, captivates, and converts your audience.
- Third Layer: Influence Change in Your Business – Building essential skills (like copywriting, sales, and leadership) and systems (lead generation, conversion, fulfillment) that create growth and consistency.
- The Power of Focused Influence – Realizing you don't need millions of followers; just 1,000 true fans can build a million-dollar business.
- From Struggle to Mastery – Personal stories of early failures, lessons learned from building and selling businesses, and how skill-building transformed the speaker's results.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Want to turn your content into a predictable lead machine without burning out on endless posts? In this episode, you’ll discover a repeatable seven-step formula for building conversion content campaigns that actually work in today’s crowded market. From crafting hooks that stop the scroll, to leveraging long-form content, email marketing, and AI automation, the episode breaks down how to create demand, attract qualified leads, and scale with a content ecosystem that saves time while delivering results.
“The hook is going to make or break the piece of content. You want to have a unique angle to it. And then you want to have a clear, specific call to action, so people know how to take action, how to show up to your thing when you do this. It's going to make your life a lot easier.”
Insights you’ll walk away with from this episode:
- Hooks are everything — a strong, unique hook determines whether people engage with your content or scroll past it.
- Long-form content builds trust faster than endless short-form posts, helping potential clients reach the “seven hours of content” needed to buy.
- Conversion content campaigns work best when structured as intentional 3–7 day sequences that drive people into a conversion event like a workshop or video sales letter.
- Email lists are essential — relying only on social platforms is risky; owning your list ensures stability and control.
- AI and automation save time — with the right system, you can repurpose content and run campaigns in just a few hours a week.
- Market sophistication requires fresh angles — old tactics won’t cut it, so hooks and campaigns need to address consumers’ evolving awareness and experiences.
Connect with Jason:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
What if you could double, or even triple, your business in the next few months by shifting the way you lead, connect, and embody your vision? In this episode of the School of Impact, you’ll hear powerful lessons straight from the first-ever live event in Clearwater, Florida, where top coaches, entrepreneurs, and million-follower brands came together for breakthroughs, collaboration, and transformation. From reigniting passion in your work to putting yourself in the right rooms, to embodying the identity of your next-level self, this conversation is packed with actionable insights to help you build a thriving business you love. Tune in and discover how to create unstoppable momentum and step into your bigger vision.
“If you have a big vision, just know that adversity and obstacles are inevitable. The bigger the vision, the bigger the obstacle, the more adversity you're gonna face. You've gotta fight through it.”
Powerful lessons you’ll gain from this episode:
- Follow your passion – When you align your business with what you truly love, growth becomes natural and sustainable.
- Be in the right environment – Surrounding yourself with the right people and rooms, both online and offline, accelerates breakthroughs and collaborations.
- Embodiment matters – Success requires adopting the beliefs, habits, and actions of the next-level version of yourself.
- Recognize and release the false self – Becoming aware of ego-driven patterns and consciously shifting into your true identity opens the path for transformation.
- Create a clear vision – Map out your goals like a blueprint and reverse engineer them into daily actions and measurable steps.
- Adversity is inevitable – The bigger the vision, the greater the obstacles; facing challenges head-on is part of the journey to success.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
This episode takes you inside the Belief Cascade Framework, a powerful system designed to shift audience beliefs and inspire action that leads to real results. The speaker shares his journey from struggling with inconsistent client conversions to generating millions through belief-driven marketing, breaking down exactly how you can apply the same principles to your own content. With practical examples from fitness coaching, online business, and beyond, the conversation reveals why selling a belief system is the key to lasting influence. Tune in to learn how to create content that not only resonates but also compels your dream clients to say yes.
“The only way to get people to engage with your content and buy your stuff is by getting to believe what you need them to believe. You're not selling just a product or service, you're selling a belief system.”
Key insights you’ll walk away with after listening are:
- Belief drives action – The core principle of the Belief Cascade Framework is that shifting a prospect’s belief changes their thoughts, actions, and ultimately their results.
- Content must sell a belief system, not just a product – Effective marketing is about instilling new beliefs in your audience that naturally lead them to want your solution.
- Stories and analogies are powerful tools – Personal stories, client case studies, and relatable metaphors are essential for shifting beliefs and making your content resonate.
- Framework works across industries – Whether in fitness coaching, online business, or personal development, applying belief engineering can significantly increase engagement and conversions.
- Messaging matters more than tactics – Many entrepreneurs fail because their messaging doesn’t align with what their market wants to hear, not because of a lack of effort.
- Small belief shifts create big results – By addressing limiting beliefs (e.g., “I’m not good enough to get clients” or “my metabolism is broken”), coaches can inspire actions that lead to consistent client acquisition and higher revenue
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Discover the secrets behind building a content strategy that generates consistent, high-quality leads without burning out on endless posting. In this episode, the speaker shares his journey from running a gym to scaling an online fitness business, revealing how he shifted from chasing trends to creating a strategic content ecosystem that attracts, nurtures, and converts the right audience. You’ll learn how to master messaging, structure your content cadence, and build a system that works even when algorithms change—so you can grow your influence, book more clients, and create transformation instead of just chasing attention. Tune in to gain the clarity and tools to make your content work smarter, not harder.
“Stop chasing attention, stop trying to go viral, and focus on creating transformation in people.”
Key takeaways:
- Less content, stronger messaging wins – Posting endlessly no longer guarantees results; instead, focusing on powerful messaging and repetition of core ideas drives better engagement and conversions
- Build a Strategic Content Ecosystem – Success comes from creating an intentional system of top-of-funnel content, email nurturing, and conversion campaigns that work together like an “invisible funnel” to pull leads in over time
- Content cadence matters – A balanced rhythm of four content types—connection, influence, authority, and conversion—builds trust, shifts beliefs, demonstrates expertise, and drives action
- Focus on quality over quantity – As you grow, it’s better to create fewer but more valuable and well-crafted pieces of content, rather than chasing omnipresence too early
- Leverage long-form content – Platforms like YouTube and podcasts allow your audience to spend more time with you, building deeper trust and increasing the likelihood of conversions
- Messaging is the ultimate driver of results – Great hooks, compelling stories, and clear calls to action tailored to your ideal clients’ language are the 5% of effort that produces 95% of the outcomes.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Have a listen to this episode to discover a powerful messaging shift that can transform the way you attract clients and generate leads.Jasin breaks down why simply posting isn’t enough—and how you can stand out by articulating your audience’s problems better than they can, positioning yourself as the clear solution. Through the Magic Messaging Framework, you’ll learn how to craft persuasive, story-driven communication that captivates your dream clients, builds trust, and converts engagement into real results. This episode offers actionable strategies to cut through the noise and make your words do the heavy lifting.
“Your message is the engine. You're not just creating content, you're crafting words that move people.”
Key takeaways:
- Information is a commodity – With 1.1 billion posts published daily, audiences are oversaturated, so generic content is unlikely to generate consistent leads.
- Articulate the problem better than your audience can – When you describe your ideal client’s struggles and desires more clearly than they can themselves, they naturally assume you hold the solution.
- Differentiate with a unique mechanism or big idea – To stand out in a crowded market, you must introduce a clear, unique approach that positions your solution as fresh and compelling.
- Leads and sales flow from strong messaging, not just tactics – Weak marketing makes sales hard; strong, persuasive messaging does the heavy lifting and makes conversion easier.
- The Magic Messaging Framework provides structure – By following its layered process (character & conflict, struggle story, villain, turning point, transformation story, etc.), you can craft communication that resonates and converts.
- Stories and beliefs drive influence – Storytelling and shifting core beliefs are at the heart of persuasive communication, enabling you to create trust, demand, and long-term client engagement.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, you’ll hear how the lessons learned from training for American Ninja Warrior can translate into powerful business growth strategies. From crafting a compelling story that resonates with your audience, to showing up with authentic energy, building the right skills, and developing the perseverance to push through setbacks—these insights will help you attract more clients and create lasting impact. Tap in to discover how resilience, storytelling, and passion can elevate both your business and your life.
“There's a quote by the late Pastor John Wesley, and he says, "If you light yourself on fire with passion, people will come from miles to watch you burn.”
Powerful points to remember:
- Storytelling is your superpower – A compelling story bridges your client’s struggles to transformation and makes your message relatable and inspiring.
- Energy matters – How you show up, especially on camera, influences how people connect with you; passion and authenticity attract the right audience.
- Skills drive success – From crafting strong hooks to building systems and leading effectively, developing core business skills is essential for growth.
- Tailor your message – Share the parts of your story that best resonate with your target audience to create deeper connections.
- Perseverance is key – Success in both business and life requires resilience, commitment, and staying focused on your vision even through challenges.
- Practical growth comes from focus – Instead of trying to master everything at once, identify one skill to improve now that will make the biggest impact on your leads and business.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Learn to cut through digital noise and generate qualified leads. This episode reveals why most marketing fails and how to stand out by deeply understanding your audience's problems. The "Magic Messaging Framework" teaches persuasive storytelling, core belief shifts, and demand creation to attract dream clients without outdated tactics. Tune in for practical steps and a unique perspective on influence that makes sales feel natural.
“Gone are the days of posting and praying, just putting out, quote, unquote, value driven content and hoping that it works. Instead, we wanna create content that cuts through the noise right, that captivates the right people and positions us as that go to expert.”
Key takeaways:
- Information is a commodity — with over a billion posts daily, generic content won’t capture attention.
- Articulating problems better than your audience can builds instant trust and positions you as the solution.
- Strong messaging makes sales easier by doing the heavy lifting before a sales call.
- The Magic Messaging Framework helps turn confusing content into clear, persuasive storytelling that converts.
- Unique mechanisms and big ideas are essential to stand out in a saturated market.
- Your story is your superpower — it creates resonance, credibility, and influence with your audience.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Step into this powerful episode of School of Impact and hear a raw, inspiring journey from childhood struggles to building successful businesses, competing on American Ninja Warrior, and discovering the true power of storytelling. Learn how turning personal challenges into a compelling brand story can transform not only your business but also the lives you touch. Your story is your superpower—come discover how to use it to be seen, be heard, and be truly impactful.
“There is an abundance of information. What makes you different, your superpower is your story. That's what connects with people. That's what captivates people. That's what people want”
Six powerful lessons you’ll walk away with:
- Your story is your superpower – It connects, inspires, and differentiates you from others.
- Three core story types – Macro (brand story), micro (method story), and mini (everyday relatable moments).
- Ordinary stories win – People connect more with relatable, everyday experiences than extraordinary ones.
- Have a clear villain – Define what your audience is struggling against to inspire them toward change.
- Unique perspective builds authority – Share your personal insights and experiences, not just industry echoes.
- Framework fuels action – Use simple storytelling structures to shift beliefs and inspire your audience to act.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
This episode is packed with real insights for coaches, content creators, and entrepreneurs who are ready to stop grinding and start growing with purpose. Learn how a former firefighter-turned-fitness entrepreneur transformed debt and burnout into a thriving online business by leveraging storytelling, strategic systems, and authentic content. Discover practical, proven methods to attract ideal clients, simplify your marketing, and close sales without chasing—so you can build a business that’s aligned, impactful, and sustainable.
“ Your message matters, your story matters, and it's time to build a business where you could not only change lives, but make enough money to have the impact and the freedom that you deserve.”
Key points to focus on:
- Authenticity and Storytelling Drive Business Growth: The speaker emphasizes building a business around your unique story, message, and personality instead of copying generic, aggressive marketing strategies.
- Predictability Requires Systems: A major turning point in his business was implementing repeatable systems for marketing, sales, and operations.
- Messaging is the Foundation of Effective Marketing: Success hinges on communicating the right message to the right people in a way that deeply resonates.
- Content Should Be Strategic, Not Just Consistent: Posting daily without strategy leads to burnout. Instead, a strategic content ecosystem—anchored by a main social channel, email list, and long-form content (e.g., YouTube or podcast)—maximizes visibility and conversions.
- Value-Based Sales Are More Effective than Pressure Tactics: Rather than relying on cold DMs or high-pressure sales calls, the speaker advocates for selling through value.
- Scale with Simplicity and Leverage: Once the front-end system works, the focus shifts to simplifying the backend—delegating, using SOPs, and leveraging AI tools. This allows business owners to grow while reclaiming their time and avoiding burnout.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Step into a room full of trailblazing entrepreneurs and learn the transformative lessons straight from the original Shark Tank investor, Kevin Harrington. In this compelling episode of the School of Impact podcast, you'll hear first-hand takeaways on the power of storytelling, building an unshakable personal brand, mastering business systems, and the unmatched value of relationships and mentorship. Whether you're a coach, creative, or entrepreneur looking to scale with purpose, this behind-the-scenes dive into a high-level mastermind retreat could be the spark your business needs. Tune in and discover the mindset shifts and strategies that could take your mission to the next level.
“Your story is how you better position yourself in the marketplace. It's how you separate yourself from the sea of competitors that you have. It's how you can even bridge the gap, not just relate with people, but bridge the gap between where somebody is”
Hear more about:
- Your Story Is Your Superpower: Storytelling is one of the most powerful tools for connection, positioning, and transformation.
- Personal Branding Is Essential in the Modern Market: In a world where information is a commodity, a strong personal brand that showcases your story, values, and unique message is what sets you apart and attracts the right clients.
- Relationships Are Your Greatest Asset: Long-term success is built on meaningful relationships. Being a “go-giver,” adding value, and genuinely connecting with others can open doors to opportunities you never expected.
- Systems Drive Scalability: Passion alone isn’t enough—business systems (for lead generation, conversion, and delivery) are critical to sustainable growth and scaling your impact.
- Mentorship Is Crucial at Every Level: Even high-performing entrepreneurs need guidance. The ability to see your blind spots, receive honest feedback, and adopt proven strategies is invaluable for continued evolution.
- Obsession with Your Mission Creates Results: Fully committing to your mission—even through doubt and setbacks—is key to lasting success. Focus, resilience, and belief in your vision can carry you through the toughest moments.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Are you a coach using video to grow your business but struggling to turn those videos into real leads and clients? This episode is your game-changer. Tune in to learn a proven, step-by-step video funnel strategy that’s generating consistent inbound leads from just 1–2 videos a month—even in 2025's changing content landscape. You’ll discover how to shift from outdated lead magnets to high-converting “micro win offers,” how to spark meaningful conversations with warm leads, and how to turn engagement into booked calls and clients. Whether you're in fitness, health, or coaching, this is a must-listen to create content that actually converts.
“Stop being so damn vanilla. Maybe you have to be more polarizing with your stuff. Maybe, just maybe you have to get better at your skills. Go figure.”
Key Takeaways:
- Simple Video Funnel = Consistent Leads A well-crafted video funnel using just 1–2 strategic videos a month can consistently generate inbound leads and clients when done correctly.
- Long-Form Video Is Back Studies from Meta and Google show that long-form content is crucial for conversions, with buyers needing around 7 hours of content across 11 touchpoints and 4 mediums before making a purchase.
- Magic Money Math Is Essential Knowing your key performance indicators—especially your "magic number" (e.g., how many call offers or conversations you need daily)—helps you stay focused on income-producing actions.
- Micro Win Offers Outperform Traditional Lead Magnets Instead of outdated PDFs and guides, offer quick, high-value tools (like GPTs, calculators, or checklists) that create tangible results in under 10 minutes to build trust and generate interest.
- Messaging Must Match the Market If your content isn’t getting engagement or leads, the issue is likely your messaging. Speak the right words, in the right way, to the right people to create connection and conversion.
- Engagement Begins with Strategic Content Conversion content campaigns that include posts with clear hooks and CTAs lead to warm conversations in the DMs, which then turn into booked calls and sales—without needing cold outreach.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
If you're a health or fitness coach who's ever felt stuck in the frustrating cycle of inconsistent income—booming one month and crickets the next—this episode is your roadmap to stability. Tune in as Jason shares the exact systems he used to go from unpredictable revenue to a thriving, multi-six-figure business. From building a rock-solid messaging system, to creating a content ecosystem that attracts ideal clients, to mastering value-first conversions and scalable back-end operations, this episode is packed with practical strategies you can implement right away. Don’t miss this behind-the-scenes breakdown of how to create predictable income and sustainable growth in your coaching business.
“I'm kind of like bucketing offer and messaging in one but when you say the right words in the right way to the right people, and it's actually compelling to them, it's gonna convert.”
Key points to focus on:
- Income Stability Requires Systems: Coaches struggling with inconsistent revenue must implement systems in messaging, content, and conversions to create predictable income streams.
- Messaging Must Be Specific and Belief-Shifting: A strong messaging system includes a unique mechanism or big idea that shifts client beliefs and positions your offer as the solution they’ve been looking for.
- Content Ecosystem Drives Inbound Leads: A strategic content ecosystem—across short-form, long-form, and email platforms—ensures consistent visibility and engagement, leading to more inbound leads.
- Conversion Content Campaigns Boost Demand: Running structured monthly campaigns with strong hooks and calls-to-action around masterclasses or offers increases demand and improves conversion rates.
- Value-First Sales Approach Builds Trust: Shifting from aggressive sales tactics to a value-first approach, such as workshops or offer documents, helps convert clients more authentically and predictably.
- Scalability Depends on Backend Systems: Having scalable onboarding, SOPs, and task delegation processes in place ensures your business can grow without overwhelming you or breaking down operationally.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Struggling to attract coaching clients without sliding into DMs or relying on sleazy tactics? In this powerful podcast episode, you'll hear a raw and honest breakdown of how one coach built a thriving, high-profit business—without appointment setters, cold messages, or paid ads. Instead, it’s all about authentic messaging, creating resonance through video content, and building a demand-driven ecosystem that actually feels good to run. If you’re ready to ditch the burnout, lean into your zone of genius, and create a marketing strategy that truly aligns with your values, this episode is your roadmap. Tune in and discover how to grow a business that’s not only profitable—but sustainable and you.
“People pay for your unique perspectives, wisdom, and ability to challenge them. They're paying for speed, shortcuts, and someone who will push them towards their aspiring identity - something ChatGPT can't do.”
Key points to focus on:
- Authenticity Beats Volume-Based Tactics: The speaker built a successful coaching business by ditching cold DMs, appointment setters, and high-pressure tactics.
- Effective Messaging is the Foundation: Clear, resonant messaging tailored to your ideal client is critical.
- Inbound Marketing Outperforms Cold Outreach: Shifting from outbound tactics to a value-first, inbound approach helped generate more qualified leads with far less stress. The key was compelling content that educates, connects, and converts.
- Content Strategy Should Be Structured and Diverse: The speaker uses a “conversion content campaign” system, paired with four content buckets—Connection, Influence, Authority, and Conversion—to consistently engage and convert their audience.
- People Pay for Perspective, Not Just Information: In the age of AI, knowledge is easily accessible. What sets coaches apart is their lived experience, co-creative ability, and unique perspectives. This human connection is what clients truly value.
- A High-Profit, Low-Overhead Model is Possible: By scaling down team size and focusing on high-impact strategies, the speaker improved their profit margins from ~30–40% to over 90%. Sustainable growth comes from alignment, not hustle.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Tired of cold DMs? Burned out on cookie-cutter marketing? Or simply want to rediscover the fun in your business? This episode will challenge you to step into your zone of genius and stand out by simply being you. In it, I unpack why blending in no longer works—and how leaning into your quirks, your playfulness, and your authentic self might just be your most powerful client attraction strategy. If you feel stuck trying to grow your coaching or fitness business in today’s AI-saturated market, then this episode is a must-listen! Tap in and find out why being “weird” is actually your secret weapon.
“Being weird is actually pretty wonderful, and what I mean by being weird is just being yourself.”
Key takeaways:
- Authenticity Attracts Clients: Trying to fit in or follow standard marketing scripts isn't effective anymore. Embracing your authentic self—what makes you “weird” or different—helps you stand out and connect more genuinely with potential clients.
- Information is No Longer Enough: People want connection, personality, and originality, not just facts.
- Leverage Your Zone of Genius: When you align your marketing, sales, and delivery methods with what energizes you, you’ll attract more clients with less resistance.
- Playfulness is a Business Asset: Infusing fun, humor, and creativity into your brand (like quirky costumes or playful videos) not only makes your content more engaging, it also draws in clients who resonate with your energy and approach.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Ready to break down the walls holding you back in business and life? In this powerful episode of School of Impact, we sit down with a former firefighter turned fitness entrepreneur and marketing mentor, whose near-death experience sparked a journey from rock bottom to building a thriving business and inspiring thousands. If you’ve ever faced imposter syndrome, struggled to stand out in a saturated market, or wondered how to turn your story into your superpower—this episode is for you. Tune in and discover how consistency, authenticity, and courage can transform your message into a movement. Listen now!
“Consistency and just showing up and being you, don't feel like you have to put on a mask or be a certain kind of way. Just be you and actually try to give people useful, tangible value. And remember, value is in the eye of the beholder. It's what the person perceives it to be.”
Key Takeaways:
- Your Story Is Your Superpower: Sharing authentic personal experiences can be a powerful differentiator in business.
- Consistency Beats Talent: Showing up consistently, even when you're not at your best, is more important than having perfect talent.
- Stand Out by Speaking to Subconscious Symptoms: Rather than just describing benefits or features, stand out by addressing your audience’s real-life problems and inner struggles. Like a good doctor, if you can articulate your clients’ pain better than they can, you’ll gain their trust and attention.
- Use Your Unique Methodology to Create Impact: Developing a distinct message, framework, or solution (e.g., the “Stubborn Fat Solution”) gives your audience something tangible and memorable, increasing your credibility and appeal in a crowded market.
- Play to Your Zone of Genius: Whether it’s writing, video, podcasting, or speaking, lean into the content format that feels most natural to you. Authenticity and alignment with your strengths produce better results than forcing strategies that don’t fit your personality.
- Long-Form Content Builds Deeper Connection: Masterclasses, talks, and other long-form content allow you to shift beliefs, showcase social proof, and sell a new identity to your audience. This depth of engagement is more powerful than relying on short-form, high-volume content alone.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Tired of soul-sucking sales tactics and burnout-inducing marketing strategies? Then this episode is for you. In Episode 276 of the School of Impact, we dive deep into how to attract clients in a truly ethical and sustainable way—no spammy DMs, no algorithm worship. I’m sharing the raw truth behind how I built multiple six- and seven-figure businesses using attraction-based marketing, while helping over 230 coaches do the same. You’ll learn the mindset shifts, core strategies, and daily practices to become an in-demand coach—one who leads with value, converts through connection, and grows with freedom. Ready to stop chasing clients and start leading with purpose? Tune in now.
“If you want to get clients in an ethical way, and you want to make it easy to get clients, and you want to make it easy to grow, you have to be the in demand leader that your audience needs. You have to be the thought leader that your audience needs.”
Hear more about:
- Why Being “In Demand” Starts with Who You Are Learn how shifting your beliefs, energy, and identity can make client attraction effortless—starting from within rather than with more hustle.
- The Power of Ethical, Inbound Marketing Discover how the host generated one of their biggest revenue months ever with zero outbound messages, proving that value-driven, pull marketing still works.
- The “In Demand Coach” Roadmap Get an inside look at the strategic framework that’s helped over 230 coaches grow—covering messaging, content ecosystems, and conversion systems.
- Conversion Content Campaigns That Actually Work Hear how to replace aggressive sales tactics with intentional content campaigns that pre-sell and shift beliefs through story and strategy.
- How to Build a Lean, Profitable Business Find out how a $2M+ business is being run with just a VA and part-time editor, emphasizing simplicity, SOPs, and focused execution.
- A Daily Rhythm for Consistent Client Growth Learn the four daily time blocks (coaching, creation, connection, cultivation) that help keep momentum and impact high—without burnout.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
If you're an online fitness or health coach looking to grow your business to consistent five-figure months—or even scale to multiple six or seven figures—don’t miss this episode of the podcast. Jason Milan breaks down a clear, three-phase roadmap to help you attract clients predictably without burnout, sleazy sales tactics, or endless DMs. You’ll learn how to dial in your messaging, craft an irresistible offer, build content and conversion systems that actually work, and ultimately scale your business with simplicity and impact. Whether you’re just starting or ready to refine your systems and elevate your brand, this episode is packed with actionable insights you won’t want to miss. Tune in now!
“If you can articulate the problem better than your ideal client can, they're going to automatically assume that you can solve the problem. Because how else would you know how to communicate it that well if you didn't also know how to solve it.”
Learn more about:
- Follow a Three-Phase Business Roadmap: A strategic growth path for online fitness and health coaches:Monetize (0–5 clients/month); Scale (5–20 clients/month); and Impact (20+ clients/month).
- Effective Messaging Drives Conversion: Being able to articulate your client’s problems better than they can is a powerful positioning tool.
- A Clear Offer Is More Important Than a Great Program: Your program might be amazing, but if your offer—how you communicate its value—is weak or unclear, it won’t convert.
- Use Focused, Sustainable Lead Generation: Instead of scattered tactics, Jason advocates for focusing on one social media channel, building a rhythm of content (connection, influence, authority, conversion), and getting at least 10 leads a day to maintain a predictable pipeline.
- Systematize Before You Scale: Many coaches burn out because they try to scale chaos. Building delivery systems, onboarding flows, and retention offers first ensures the business grows without compromising client results or personal sanity.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
If you're a coach, content creator, or entrepreneur struggling to stand out with your content, you need to hear this. In episode 274 of the School of Impact podcast, discover how Jason uses a custom GPT—trained entirely on his voice, content, and copywriting frameworks—to effortlessly produce high-performing, on-brand content across platforms. Whether you're tired of generic AI outputs or want to scale your messaging without sounding robotic, this episode is packed with actionable insights on building a powerful AI assistant that sounds just like you. Tune in and learn how to turn your voice into a content machine.
“One of the secrets of this is, if you are not a great copywriter, and if you don't have loads of successful content or if you don't have loads of successful transcripts that you have from videos that you've done that have converted, to be honest, you're gonna have a mediocre chatGPT bot. So having a really good copy is key.”
Key Takeaways:
- Custom GPTs Are Most Effective with a Solid Knowledge Base: To get high-quality, personalized content from AI, you must feed it with a strong knowledge base—your own successful posts, transcripts, and frameworks. Generic inputs lead to generic, ineffective outputs.
- Voice-to-Text Is a Powerful Instruction Tool: Jason uses voice texting to create detailed, authentic instructions for his custom GPTs, enabling them to replicate his tone, style, and strategic approach to copywriting.
- Content Creation Should Start with Your Genius Zone: AI should enhance your strengths—not replace them. Whether it’s video speaking or writing, start with your natural medium and let AI help repurpose and scale it across platforms.
- GPTs Are a Leverage Tool, Not a Shortcut: AI should be used to create efficiency, not to avoid effort. When used properly—especially with brain dumps and structured refinement—it can help you generate endless content that still sounds like you.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Are you tired of the burnout that comes with chasing clients through DMs, constantly posting on social media with little return, and feeling stuck in feast-or-famine revenue cycles, this episode is for you. In Episode 273 of the School of Impact Podcast, you'll discover a five-part system that helps coaches and online service providers consistently attract 50–100 clients—without the chaos. From crafting magnetic messaging and building a strategic content system to designing conversion events and scaling with a tiered offer strategy, this episode delivers actionable insights backed by real-world success. Tune in now and learn how to grow your business with clarity, consistency, and sanity.
“We don't have to be aggressive in the DMS, chasing people. We just have to be better with communication, with being able to speak our message in an influential way”
Hear more about:
- Messaging Is Everything: Clear, specific, and emotionally resonant messaging is more effective than generic content. The key is to speak directly to your audience’s external struggles and internal frustrations in their language, with a unique angle that helps you stand out in a noisy market.
- Strategic Content Systems Outperform Random Posting: Success doesn’t come from constant, scattered posting. Instead, create a strategic content system that includes connection, authority, proof, and conversion posts—while also shifting beliefs and leading your audience through a buying journey.
- Conversion Events Create Predictability: Relying on high-volume DMs for sales leads to burnout and low conversion. Instead, run regular conversion events like live workshops, VSLs, or challenges to move leads through the buying pyramid in a more structured and scalable way.
- Email Lists Provide Leverage and Longevity: Social media visibility is fleeting. Consistently growing and nurturing your email list ensures better audience control, deeper engagement, and increased trust—all of which lead to more conversions over time.
- Tiered Offers Drive Sustainable Growth: You don’t need to constantly acquire new clients to scale. A well-structured, tiered offer—where clients can move between one-on-one and group options—helps increase client retention, stabilize monthly revenue, and simplify scaling without overcomplicating your business.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this transformative podcast episode, the speaker unveils a game-changing approach to building and scaling a coaching business through a strategic 4-hour daily routine. Drawing from his remarkable entrepreneurial journey—which includes transforming a struggling gym with just $190 into a thriving 300-member business, launching a successful online fitness platform, and creating a marketing consulting company—he challenges traditional hustle culture and provides a practical, sustainable framework for business growth. The episode offers listeners an intimate look into how strategic time management, focused effort, and intentional work can lead to significant professional success without burning out.
"Your message matters now more than ever. Don't be afraid to speak, be seen, be heard, and be impactful."
KEY HIGHLIGHTS:
*Personal Success Story: Built a gym from $190 to 300 members, grew an online fitness business, and created a marketing consulting company
*Critique of Hustle Culture: Challenges the notion that working long hours equals success
*4-Hour Workday Structure:
-
Creation (1 hour): Content marketing and client materials
-
Coaching (1 hour): Client check-ins and support
-
Connection (1 hour): Networking and lead generation
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Cultivation (1 hour): Business systems and long-term growth projects
*Productivity Tips:
- Limit social media by deleting apps and setting strict time limits
- Focus on high-value tasks that directly grow your business
- Delegate busy work to virtual assistants
- Theme different days for specific business activities
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this powerful episode recorded from Punta Cana, Dominican Republic, I shared an in-depth strategy for transforming your marketing approach by mastering the art of messaging. Drawing from personal experiences in the online fitness industry and entrepreneurial coaching, he reveals how precise communication can help businesses attract high-quality leads and ideal clients. The discussion goes beyond traditional marketing tactics, offering a nuanced framework for connecting with potential customers on a deeper, more subconscious level.
"If you can articulate the problems better than they can, they're gonna assume you have the solution."
KEY TAKEAWAYS:
Messaging Fundamentals
- Say the right words to the right people
- Position your offering as unique
- Speak directly to your ideal client's subconscious
Three-Part Messaging Framework
- Character & Conflict: Deeply understand your ideal client's external and internal struggles
- Uniqueness: Develop a big idea that sets you apart
- Storytelling: Share authentic backstories and client success narratives
Practical Strategies
- Create a detailed client avatar
- Identify the "villain" preventing client success
- Develop a unique solution/mechanism
- Use emotional storytelling to connect
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
If you're a coach, consultant, or creator who's tired of chasing vanity metrics and wondering why a massive follower count isn’t translating into income—or impact—this episode is a must-listen. In it, you'll get a raw, real look at how to actually monetize a small audience. You'll hear behind-the-scenes stories from a coach who's helped influencers with hundreds of thousands of followers struggling to hit $10k/month, while others with just a few thousand raving fans are consistently earning $30k, $40k, even $50k. This isn’t about hype—it’s about purpose-driven messaging, building community around a deeper mission, and using a powerful strategy that includes your “big idea,” identity, unique mechanism, and social proof to attract and convert your ideal clients. If you're ready to stop chasing numbers and start building a business that brings both freedom and transformation, tune in now. Your message matters more than ever.
“I find that if you truly nurture people which stands for, care for and encourage the development of, you're gonna have people that stick around with you. You're not gonna have leads that just die on a list. You're gonna have leads that are constantly engaged with you, because you are truly helping them grow. You are solving problems.”
Key Takeaways:
- A Big Audience Doesn’t Equal Big Income: Many influencers with huge followings are barely scraping by, while others with small, engaged audiences are making 5-figure months. It’s not about how many followers you have—it’s about how you nurture and serve them.
- Purpose-Driven Brands Win: People connect with why you do what you do, not just what you do. Infusing your deeper mission into your brand builds loyalty and attracts your ideal clients.
- The Four Sales You Must Make: To convert leads into clients, you must sell: A new belief (big idea); A new identity they aspire to; A unique mechanism (your signature framework); and Social proof (stories and case studies)
- Content Ecosystems Outperform Linear Funnels: Traditional funnels are outdated. People engage through multiple platforms and in non-linear ways. Creating a strategic, nurturing content ecosystem (e.g., Facebook + YouTube + email) keeps your audience engaged and ready to buy when the time is right.
- Messaging is the 5% That Drives 95% of Results: Whether you’re running ads, posting content, or speaking to your list—your ability to communicate your message clearly and persuasively is the most powerful lever in your business.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
If you’ve ever questioned your value as a coach, struggled with imposter syndrome, or felt stuck trying to get consistent leads, you need to hear this episode. Jason shares how he went from making $22,900 a year as a firefighter to earning $20K in a single day—and breaks down the exact 20% of actions that drove 80% of his results. From unlocking deep conviction in his offer to building an "invisible funnel" that consistently brings in clients without chasing leads, this episode is packed with powerful, real-world strategies that are working right now. Hit play and get ready to shift how you show up in your business.
“With the right messaging, you start to create this ecosystem that nurtures your audience, and it does it consistently and predictably without you having to be there. When you have the right messaging and the right content plugged in the right content system, it literally does the heavy lifting for you, and then the sales become much easier.”
Key takeaways:
- Conviction in Your Offer Matters: Deep, embodied conviction—not just surface-level belief—is crucial. Confidence comes from owning your results and recognizing your journey, which helps overcome imposter syndrome.
- Reflect on Your Journey: Ask yourself if your younger self would be proud of what you've built. Revisiting personal wins can reignite motivation and restore self-belief.
- Offer Positioning Is Critical: Position your offer in a way that solves a specific pain point for your audience. In this case, “I’ll build your marketing, you just close the deals” directly addressed the gap many coaches face.
- Simple, Clear Messaging Converts: Avoid vague offers. Be specific and outcome-driven in how you communicate the value of your service.
- Build a Warm Audience (Invisible Funnel): A non-linear funnel—leveraging a content ecosystem across platforms like Facebook, groups, email, and YouTube—can nurture leads without manual outreach.
- Nurture Means Care: True nurturing is about helping people grow and win before they ever buy from you—not just “warming them up” for a sale.
- Messaging Is Like Speaking the Right Language: If your audience isn’t responding, it’s likely a messaging issue. Say the right words, in the right way, to the right people.
- Your Message Matters: Be bold in sharing your voice—impact starts with being seen and heard.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
If you’re ready to elevate your business, message, and mission with deeper purpose and authentic alignment, don’t miss this latest episode of the School of Impact podcast. Explore how your "deeper why" becomes your North Star, why big ideas matter more than tactics, and how to operate from your zone of genius to build real momentum—without selling your soul or chasing validation. Whether you're a coach, creator, or entrepreneur, this episode will remind you that your message does matter—and it’s time to light yourself on fire with passion and let it shine. Listen in now.
“You gotta find what are you naturally good. You start with what you feel more comfortable with, and then you build the confidence, you learn the skills, so you can apply it everywhere.Then you use that platform to share your story, to share your wisdom, to share your message, to basically magnetize your people, because when you're deeper why and your big idea flows through your gifts, that's when things start to take off.”
Gain insight on:
- Authenticity Over Strategy: True success in business and marketing comes from showing up authentically—your realness connects more powerfully than any tactic or trend.
- Discover Your "Deeper Why": Identifying your core purpose (your North Star) beyond surface-level goals helps you stay grounded and aligned in your message and mission.
- Stand Firm in Your Convictions: Don’t compromise your values to gain clients or validation. Sharing your beliefs boldly can attract the right people and build trust.
- Leverage Your Zone of Genius: Focus on what comes most naturally to you—whether it's speaking, writing, or connecting—and let that guide how you share your message.
- Create Without Seeking Validation: Success isn’t measured by likes or applause. Fall in love with the process, create from joy and service, and trust your message will resonate.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Struggling to make your content work? In the latest episode of the School of Impact, we dive deep into the secrets of crafting powerful messaging that turns engagement into leads, calls, and sales. Learn how to break free from the "content friend zone" and step into the "thought leader zone" with proven strategies from over 530 content audits and years of experience. Discover the psychology behind why people consume content and how to make yours stand out in a world of endless scrolling. Listen now to this game-changing conversation and start transforming your content today!
“If you're doing it the wrong way and by the wrong way, you're just not getting the amount of leads, calls and clients that you want, you are saying the wrong words in the wrong way to either the right people or the wrong people. And if it's unclear the words that you're saying or they're not the words that people want to hear from you, you're gonna struggle. But when you say the right words in the right way to the right people, you're gonna start getting more engagement from the right people. You're gonna start getting more of the right people.”
Key takeaways:
- Messaging Drives Results – Clear, compelling messaging turns engagement into leads and sales.
- Know How People Consume Content – Content must be quick, engaging, and relevant to grab attention.
- Have a Unique Angle – A distinct perspective or method sets your content apart.
- Leverage Social Proof – Success stories and testimonials build trust and credibility.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
If you're looking to level up your sales game, optimize your CRM, and increase your closing rates, this episode of the School of Impact podcast is a must-listen! Jason sits down with Will Odhams, a seasoned expert who transitioned from wildland firefighter to high-ticket sales closer, generating over $10 million in revenue. Will shares his journey, practical sales strategies, and how to turn a messy CRM into a revenue-generating machine. Whether you're a sales professional or a business owner, this episode is packed with valuable insights that can transform how you approach sales and follow-up. Don't miss out!
“The other thing in terms of following up is don't burn the bridge, live to fight another day and set a next action. Because oftentimes people will just get off the phone with an unclear next step. So it's like, you're not really setting yourself up for a continued relationship. So, if you always are saying, hey, let's meet again, reconvene. I'll check in with you. If I don't hear from you in two years, I'll send you like a pigeon. You need to say whatever is going to happen next, so that at least it's declared and agreed upon and there's a mutual accountability.” - Will Odhams
Let’s talk about:
- Will Odhams' Journey from Firefighting to High-Ticket Sales: Will shares his background as a wildland firefighter and personal trainer before transitioning to high-ticket online sales.
- The Importance of Effective Communication in Sales: He explains how developing strong communication skills can enhance one's ability to connect with prospects, handle objections, and close deals more effectively.
- Follow-Up Strategies to Increase Closing Rates: Will provides insights into effective follow-up techniques, including using variety in communication, personalizing follow-ups, and setting clear next steps to maintain momentum with leads.
- Turning a CRM into a Revenue-Generating Machine: How to optimize CRM systems to improve sales processes, prevent lost revenue, and maximize ROI.
- Emotional Intelligence and Mindset in Sales: The impact of emotional intelligence, understanding biases, and managing one's mindset in high-ticket sales.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Want to attract more online clients in 2025? With over 4,000 inbound leads, 1,000 booked calls, and 500+ high-ticket clients, I’ve learned what actually works—and I’m sharing it all in my latest podcast episode. If you’re tired of outdated strategies and want to build a content ecosystem that drives leads effortlessly, this is for you. Play this episode now and discover how to position yourself as an in-demand expert. Let’s cut through the noise—listen today!
“The way it's easier to get inbound leads is by getting more people to consume long form content, and you get more people to consume long form content by building demand for that content. And so we want to have conversion content that has really good hooks that are actually compelling and enticing for people. And then call to actions that make it a no brainer for them to want to take a next action, and that might be commenting or opting in and basically showing up to your long form content.”
Here are the key takeaways:
- Proven Lead Generation Success – Over 4,000 inbound leads, 1,000 booked calls, and 500+ high-ticket clients demonstrate a strategy that works.
- Effective Content Ecosystem – The focus is on building a system that consistently attracts and converts leads.
- Expert Positioning – Learn how to establish yourself as an in-demand authority in your industry.
- Cutting Through the Noise – The episode shares practical, up-to-date strategies that outperform outdated marketing tactics.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Tune into an inspiring and power-packed episode of the School of Impact podcast! In this episode, we sit down with the incredible Coach Shana Judar, a powerhouse in the fitness industry who has transformed the lives of ambitious moms by breaking the cycle of restrictive dieting and toxic fitness culture. She shares her personal journey—how overcoming health struggles led her to redefine wellness and empower women to love their bodies again. If you're ready to ditch the extremes, build a sustainable, healthy lifestyle, and step into your best self, this episode is a must-listen! Don't miss it!
“I want to Prevent moms from ever even doing that and getting to that point like I had got to, and also help them crawl out of it and realize that there is a better way that you can eat lots of food, you train properly, and you help your metabolism, you don't squash it. And then good. And then you teach your kids that too, so they never have to go into that mode again” - Coach Shana
Deep dive into:
- Shauna J’s Journey in Fitness and Coaching – Shana shares her evolution from entering the fitness industry at 19 to becoming a coach who helps moms achieve sustainable health and weight loss.
- The Dangers of Restrictive Dieting – Shana reveals the physical and mental toll of extreme dieting, including her experience with a molar pregnancy caused by nutrient deficiencies.
- The Power of Community and Coaching – The discussion highlights how surrounding oneself with like-minded individuals can accelerate success, whether in fitness, business, or personal growth.
- Overcoming Negative Self-Talk and Limiting Beliefs – Shana opens up about her struggles with self-doubt and how she learned to coach herself through difficult moments.
- Building a Business Aligned with Personal Values – The conversation explores Shana’s shift from focusing on financial goals to designing a business that supports her ideal lifestyle.
Connect with Coach Shana:
Instagram: @coach_shana_j
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Are you chasing likes, comments, and followers, thinking they’re the key to making money online? Think again. In this episode, we're exposing the big lie about content engagement and breaking down what really leads to success on the internet. After a troll called me out for my low engagement, I realized something crucial—despite having a relatively small audience, I’ve made over a million dollars, and many of my most successful clients have done the same without huge followings. The truth is, it's not about vanity metrics; it's about building a tribe of buyers who trust you, value your expertise, and are ready to invest. We'll dive into the power of 1,000 true fans, why messaging and content strategy matter more than flashy numbers, and how to nurture your audience effectively for long-term success. If you’re tired of playing the social media numbers game and want to build a profitable business, you won’t want to miss this one. Listen in!
“When you have the right messaging, when you have the right content, when you have the right nurture process, it becomes a really, really easy, or it's just the easier to be able to build a very successful and profitable business that's impacting a lot of lives, with not a big audience and with not tons of engagement, because we're here to create a tribe of buyers, to create this 1000 true fans. And so if you grasp this concept, you could definitely do very, very well and not get caught up into the social media, kind of like Insta famous, kind of world that people are in.”
What you’ll learn:
- Engagement ≠ Revenue – High likes and comments don’t necessarily translate to income. What matters is having an audience that trusts and buys from you.
- 1,000 True Fans Concept – You don’t need millions of followers; just a small, loyal group of buyers can create a highly profitable business.
- Messaging Over Metrics – Your content should focus on attracting the right people with the right message, not just boosting vanity metrics.
- Audience Nurturing is Key – Building relationships and trust with your audience is more valuable than chasing viral moments.
- Long-Term Strategy Wins – Sustainable business success comes from consistent, strategic content and a clear value proposition, not just social media hype.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Ready to unlock the power of storytelling to grow your business? In this episode, Jason Meland dives deep into how your story is your superpower—helping you create more influence, impact, and income. He’s pulling back the curtain on the exact storytelling frameworks that have transformed his journey, from overcoming adversity to building a thriving business. You’ll learn how to craft compelling narratives, connect authentically with your audience, and position your message to stand out in a crowded market.
Don’t miss this masterclass in storytelling—tune in now and start using your voice to build the business and life you deserve!
“Share experiences that only you can share. Your journey is your credibility. So like me, sharing about how I grew a gym and how I launched an online fitness business, and all of that, only I can share that because it's for me. So share your experiences that only you can share, position your insights as the new solution. And so you want to be able to be a voice, not an echo.”
Here are the actionable insights:
- Your Story is Your Superpower – Leverage personal experiences to create authentic connections with your audience. Use storytelling to bridge the gap between your audience’s problems and the transformation your business offers.
- Three Levels of Storytelling – Implement three types of stories in your content: Macro Stories, Micro Stories, and Mini Stories.
- Messaging is Your Weapon – Clearly define your audience’s pain points, their struggles, and a unique solution. Position yourself as the guide who helps them overcome their obstacles, much like a mentor in a hero’s journey.
- Differentiate with Your Wisdom – Share unique insights, lessons, and perspectives that come from your journey. Avoid being an echo of others in your industry—stand out by offering fresh viewpoints and real-life experiences.
- Framework for Effective Storytelling – Structure your stories with key elements: Struggle: The challenge you faced; Turning Point: The shift or realization that changed everything; Lesson: What you learned and how it applies to your audience; and Impact: How this story connects to your business and the value you provide.
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Adele Tevlin, founder of CEO Blueprint, joins the conversation to share her expertise in cognitive behavioral therapy, neuroscience, and personal transformation. She recounts her journey from studying psychology at McGill University to scaling her business to seven figures in under eight months. Adele emphasizes the power of personal responsibility, inner work, and understanding the subconscious mind to achieve breakthroughs. She discusses overcoming resistance, the urgency of transformation, and the role of curiosity in personal growth. Adele also highlights the importance of identity shifts in achieving success and the need for facilitated personal development. Wrapping up, she teases her upcoming book and encourages listeners to embrace radical honesty and invest in their growth.
“I'm not here to prove anything to you. You've got to understand that you're the steward of your life. I'm just here as a mentor to show you the mirror of something that you can't currently see for yourself yet. But does that make sense? So overcoming someone's resistance or them overcoming their own internal resistance to change is about understanding that they have to want the change more than they want staying the same.” - Adele Tevlin
Here are the key notes to explore:
- Personal Responsibility Drives Transformation – Adele Tevlin emphasizes that taking ownership of one's life and results is key to achieving breakthroughs. She shares her own experience of personal responsibility leading to rapid growth and success.
- The Subconscious Mind Shapes Reality – Adele explains that 95% of behavior is controlled by the subconscious mind, and true transformation requires addressing deep-seated beliefs rather than relying on intellect alone.
- Curiosity and Urgency Fuel Growth – She highlights the importance of being curious about one's experiences and developing a strong desire for change. Transformation happens quickly when the need to change outweighs the comfort of staying the same.
- Identity Shifts Unlock Success – Adele stresses that success is not about doing more but about becoming a new version of oneself. Changing self-perception and beliefs about success is crucial for reaching the next level.
About Adele Tevlin:
Adele Tevlin is the creator and founder of The C.E.O Blueprint, a Transformational Development Company.
She is a behavioral expert and pattern interrupter that uses a masterful combination of Cognitive Behavioural Therapy (CBT), neuroscience, spirituality, energetics and psychology to ensure clients achieve the transformation and breakthroughs they are committed to making in their lives.
Over the past 20 years Adele has specialized in helping business owners, entrepreneurs, naturopathic doctors, physicians, lawyers, realtors (and more!) create and produce massive elevations in their leadership and performance. Not only does her work apply to the business environment, it allows her clients to incorporate her methodology into their personal lives and relationships.
Buckle up and get ready to create things in your life you never thought possible.
Connect with Adele:
Masterclass: https://adeletevlin.com/becoming
Instagram: https://www.instagram.com/adele_tevlin/
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Jason Meland welcomes transformational coach Chase Williams to discuss her revolutionary approach to health and wellness, particularly for families. Chase shares her journey from coaching all-star cheer to launching her own coaching program, emphasizing emotional connection, personal transformation, and sustainable habits. She and Jason explore the challenges of setting a positive example for children, overcoming limiting beliefs, and balancing masculine and feminine energy for overall well-being. Chase also highlights the importance of community, support, and creating a strong foundation for lasting impact. Tune in to gain valuable insights on shifting generational health patterns and building a legacy of wellness.
“When you're tackling those limiting beliefs and you're tackling those deep inner things that you're trying to figure out, I think there's one, what kind of beliefs do I have that I want to instill in my kids? What do I want to keep you have to be aware of what those are. And then which ones do I want to work on and unpack and get better at so that they don't keep unraveling and continue and creating again, generations of the same stuff. And so it really just starts with the biggest thing is awareness and anything, and that's a lot of stuff with a lot, with business, all the stuff, it all starts with awareness, what is going on and how can we unpack it?” - Chaselynn Williams
Here are the highlights of this episode:
- Transformational Coaching for Families – Chase Williams emphasizes the importance of shifting how families approach health and wellness by creating sustainable habits and setting a positive example for children.
- Overcoming Limiting Beliefs – Awareness is key to identifying and breaking generational patterns. Chase shares strategies for unpacking and changing limiting beliefs to create lasting change.
- Balancing Masculine and Feminine Energy – Success and well-being require a balance between structured, goal-driven energy (masculine) and creative, nurturing energy (feminine), a challenge Chase has personally navigated.
- Emotional Growth and Mindset Shifts – Addressing emotional and mental challenges is crucial for personal and professional success. Chase highlights her own experiences in overcoming roadblocks through self-awareness and mindset coaching.
- The Power of Community and Legacy – Surrounding oneself with aligned, supportive people fosters growth. Chase underscores the importance of building a strong foundation to create a lasting impact on future generations.
About Chaselynn Williams:
Chaselynn Williams is a dynamic speaker, transformational coach, and mother of three who revolutionizes how families approach health and wellness. With over a decade of experience in the fitness industry, she's evolved from leading high-energy group fitness classes to empowering mothers nationwide to create lasting change in their families.
Her journey from corporate Fitness Director to founder of Chaselynn Fitness exemplifies her core message: authentic transformation begins when we honor our true calling. Today, Chase guides women to discover their voice, establish healthy boundaries, and lead their families toward generational wellness—all while embracing the beautiful chaos of motherhood.
Connect with Chase:
Instagram: @chaselynn252
Connect with Jason Meland:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In another episode of The School of Impact Podcast, Jason Meland welcomes Dr. Ray Gorman, an expert in offers, sales, and helping physical therapists build profitable businesses beyond in-person sessions. Dr. Ray shares his journey from traditional PT to launching a cash-based model, highlighting key challenges and the pivotal shift to a hybrid approach blending in-person and virtual services. They discuss common mistakes in adding online components, the importance of positioning and messaging, and why systemization and sales training are crucial for success. Dr. Ray also breaks down effective sales techniques, client engagement strategies, and the mindset shifts needed to thrive in the industry. Tune in for valuable insights and actionable steps to create a sustainable, high-impact PT business!
“What we actually do in our model is we provide a system of clinical evaluation where it's like, okay, we're going to break down range of motion, we're going to break down strength balance, we're going to break down technique, we're going to audit their lifestyle, audit their training history. And once I really know and understand that system, it doesn't matter if I'm working with a Crossfitter, a powerlifter, an Olympic weightlifter, a field athlete, a pickleball athlete, I can run any sort of active person, any sort of person, really, through my system and come out with that same answer of what we're gonna do, how we're gonna manage it, it's just such second nature, because I really understand what that, that whole experience is going to look like.” - Dr. Ray Gorman
Let’s talk about:
- Hybrid Business Model for Sustainability – Blending in-person and virtual services creates a more stable and scalable PT business.
- Effective Positioning and Messaging – The way a virtual offer is framed (e.g., “prescriptive exercise program” vs. “remote programming”) significantly impacts client interest and conversions.
- The Power of Systemization – A well-structured in-person business sets the foundation for a successful transition to online services.
- Sales Training is Crucial – Developing confidence in sales, asking the right questions, and structuring conversations effectively can make a huge difference in client engagement.
- Embracing Risk Leads to Growth – Overcoming fear of failure and pushing through challenges is essential for building a thriving PT business.
Connect with Dr. Ray Gorman:
Instagram: @raygormandpt Youtube: RayGormanDPT
Website: www.engagemovement.com
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Welcome to another episode of the School of Impact Podcast! Jason Meland dives into the challenges of plateaus, stress, and burnout in business, introducing guest Chris Bolger, a business hypnotherapist. Chris shares insights on how unconscious blocks can impact performance and how his methods help resolve these issues quickly. Drawing from his experience with major companies like Nestle and Volvo, Chris highlights his "high-performance mechanic" approach to business. Jason recounts his own journey of overcoming stress and burnout through Chris's techniques, including the perception process and aligning tasks with processing styles. Chris emphasizes the importance of consistent practices, such as daily tapping, to rewire stress responses and improve decision-making. The episode wraps up with practical advice and a free audio resource for listeners, reinforcing the value of addressing unconscious biases for long-term success.
“My nervous system and my mind are primed for there are times we've experienced we've all experienced this before. We were burnt out, working extra hard, stressed out trying to pay bills, and it gets to us, and we can't sleep over bills. Then you reinterpret reality, and you regulate your nervous system, and then you're like, you know what, whether I have a lot of money or not, it doesn't matter. It doesn't matter because I can generate more of it, and I know how to generate more of it, and I know how to make good decisions. Therefore, this bad situation is not going to last more than a couple weeks or a couple months, but I'm gonna find a way out of it, and it's gonna be fun, and I'm thriving, whether I have a large bank account or a small bank account”- Chris Bolger
In this episode we’ll dive into:
- Unconscious Blocks in Business: Unconscious barriers can manifest in various aspects of life, impacting business performance, stress levels, and decision-making. Addressing these blocks can lead to significant improvements in productivity and profitability.
- Chris Bolger's Approach:His techniques incorporate hypnotic principles and focus on aligning business tasks with individual processing styles.
- Impact of Stress on Performance:Regulating the nervous system and addressing unconscious stressors are essential for sustainable growth.
- Perception Process:This system helps individuals understand how they unconsciously process the world, enabling them to align their tasks with their natural styles.
- Consistent Practices for Long-Term Success: Practices like tapping on the body daily for 3–5 minutes can create permanent changes in the stress response within six weeks.
- The Value of External Support:Having an outside perspective is crucial for identifying and addressing unconscious issues that may hinder growth.
- Reinterpreting Reality:Distinguishing between impulsive and real thoughts is essential for effective decision-making.
- The Importance of Self-Awareness: Understanding unconscious biases and stress levels is a foundational step toward achieving consistent growth and success in business.
Connect with Chris Bolger:
Facebook: https://www.facebook.com/ChrisTheHypnotist
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Dasha, a registered dietitian and gut health expert, discusses the critical importance of optimizing gut health and metabolism for overall health and fitness. She shares how the gut directly controls muscle building, fat loss, and inflammation - and how coaches can leverage this knowledge to transform their clients' results. Dasha emphasizes the need for evidence-based, holistic approaches over trendy diets, and outlines her educational programs to certify coaches in advanced gut and hormone protocols.
"The gut is directly responsible for your hypertrophic responses and how quickly you can gain muscle and lose weight."
Key Takeaways:
- The gut is the foundation for muscle growth, fat loss, and overall metabolic health
- Dasha's courses teach coaches how to interpret advanced lab tests and create personalized gut/hormone protocols
- She is building an AI-powered platform to help coaches scale their gut health services
- Dasha's mission is to empower people to take control of their health through diet and lifestyle changes
Connect with Dasha:
Dasha’s Instagram: https://www.instagram.com/dashafitness/
Core Perform: https://www.instagram.com/coreperformcourses/
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we dive into the Soul, Brain, and Skills Blueprint, a transformative framework that every seven- and eight-figure business owner has mastered. This isn't just about strategies or quick hacks—it's about foundational principles that lead to real, lasting success.
This episode is packed with actionable insights and real-world examples to help you build a thriving business from the ground up. Whether you’re starting out or scaling, the pyramid principles will provide clarity and direction.
“I used to be like a mediocre coach, even though I thought I was good. And just being transparent with you, I wish I can go back in time, but you can't. That's what you learn and you grow and you develop skills. And I know with coaching, it's about getting in and being able to shift the way people think, right."
Keypoints to Include: 1. The Importance of Being Before Doing
* Success starts with who you are, not just what you do.
* Adopting the right mindset, beliefs, and character traits lays the groundwork for sustainable growth.
* The “B-Do-Have” principle emphasizes that being the right person leads to doing the right actions, which results in achieving desired outcomes.
-
The Soul: The Foundation of Success
- The soul represents your psychology and nervous system—your internal state matters.
- Stories of overcoming challenges like debt, failed ventures, and personal struggles highlight the importance of resilience and emotional regulation.
- Stress and burnout often persist, even with financial success, if foundational psychological issues aren't addressed.
-
The Brain: The Strategy Layer
-
Aligning your thinking and decision-making processes with your goals is crucial.
- Tony Robbins’ principle: “Success is 80% psychology, 20% strategy”.
- Real-life examples of reframing stress and shifting focus toward high-impact strategies.
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The Skills: The Execution Layer
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Tactics and strategies matter but are the smallest piece of the puzzle.
- Why focusing solely on strategies without the right mindset leads to frustration and failure.
- Building the skills to scale your business effectively, from sales to content strategy.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, the speaker shares the powerful and often overlooked key to creating high-converting content: being your authentic self. Reflecting on his journey from building and selling a gym with little profit to launching an online fitness business that flourished, he unveils the importance of embracing genuine storytelling. He recounts how sharing his true story and values, rather than performing for an audience, transformed his ability to engage and convert clients. By tapping into personal stories and adopting episodic storytelling, he found a deeper connection with his audience and built trust. This episode outlines how authenticity not only attracts attention but also fosters long-term relationships in a market flooded with similar claims.
“One thing that I learned is that when you are truly authentic, like you show up as your true self, not hiding behind any mask, not hiding behind anything is where you'll get the most bang for your buck."
Key points to explore in this episode:
- Authenticity as a Game-Changer: True, unfiltered self-expression leads to stronger engagement and conversion rates.
- Importance of Storytelling: Sharing personal stories and experiences connects with audiences and builds trust.
- Challenges of Consistency: Transitioning from content with fluctuating engagement to consistently high-performing posts requires strategic storytelling.
- Episodic Storytelling Technique: This method helps create trust by allowing the audience to relate to moments from the creator's life.
- Navigating Market Sophistication: Differentiating content in a market full of repetitive claims by showing genuine, relatable truths.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode of the School of Impact, Jason delves into the actionable strategies for achieving business success by focusing on daily tasks that yield the highest impact rather than sheer hours worked. Emphasizing the Pareto Principle, the episode explores how 80% of results come from 20% of activities, guiding listeners on identifying these crucial tasks through tools like Taki Moore's focus map for goal setting and vision alignment. He shares core daily actions, including dedicating the first hour to high-impact projects, creating structured content for audience trust, engaging with warm leads, and consistently delivering outstanding client value. The episode stresses consistency and focus as vital to building trust, achieving predictable business outcomes, and working smarter, not harder.
“The key here is consistency and focus. By consistently focusing on these three to four blocks of core activities, creating content, working on projects, connecting with warm leads, delivering exceptional value to your clients, you're gonna not just build trust and authority with your audience, you're gonna nurture relationships that lead to more clients, and you're gonna ensure clients are getting great results that leads to repeat business and referrals. But this isn't about just doing more, it's about doing what truly moves the needle.”
Key points to explore in this episode:
- Focus on High-Impact Tasks: Prioritize tasks that drive results instead of merely working longer hours.
- Use the Pareto Principle: Identify the 20% of efforts that yield 80% of results to maximize productivity.
- Set Clear Goals and Vision: Define specific income and client goals to guide actions and build a business aligned with your personal vision.
- Apply a Business Prioritization Framework: Address bottlenecks in key areas, like lead generation and client retention, to improve business flow.
- Consistent, Strategic Content Creation: Regularly create structured content to build trust, authority, and client engagement.
- Work Smarter, Not Harder: Focus on impactful, repeatable actions that lead to predictable sales and growth, emphasizing quality over hours spent.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, I’m going to walk you through the exact blueprint that allowed me to consistently generate $1,000 a day in my online coaching business, helping me achieve my first $30K month and beyond. I’ll break down how I went from unpredictable months — fluctuating between $5K, $10K, and $25K — to consistent $30K, $40K, even $50K months by refining my strategies, leveraging high-ticket offers, and attracting clients without chasing them down in the DMs.
If you’re ready to break through your income ceiling and want to create a consistent, scalable revenue stream in your online coaching business, this episode is for you. Even if you’re already making over $30K a month, the principles I share will help you push to $100K and beyond.
Key Takeaways:
- From Frustration to Breakthrough: My journey of bouncing between $5K and $25K per month, constantly worrying about inconsistency, and trying everything from motivational posts to spray-and-pray strategies.
- The Epiphany Moment: How a single post generated 12+ inbound leads overnight and resulted in $33K in revenue within 30 days, leading me to discover a replicable system that I now call the Client Attraction System.
- The 1K-a-Day Offer: How creating a tiered offer (inspired by my gym days) became the foundation for consistent income, allowing clients to opt into a middle-tier option that hit the revenue goals I had set.
- Actionable Strategies for Coaches: Whether you’re aiming for $1K or $100K a day, the same core principles apply. I'll break down these strategies and help you refine an offer that brings in daily, sustainable income.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Welcome to today's episode where we’ll dive into how to consistently attract and convert clients effortlessly over time. I’ve helped over 200 coaches from various niches—health, fitness, mindset, relationships, authors, speakers, and business coaching—build multiple six- and even seven-figure businesses. Today, I’ll walk you through the client attraction system I’ve developed over the past five to six years, sharing what's currently working for me and my clients.
If you're ready to break free from the feast-and-famine cycle and generate consistent revenue, this episode is for you!
“You figure out how to generate leads with it. You figure out how to convert it. You really squeeze the juice out of it. It's going to be highly effective for you.”
Key Takeaways:
- Understanding the Client Acquisition System: The system I’ve created doesn’t rely on one-off posts or random tactics. It’s about consistently moving prospects through a funnel—from cold, to warm, to sold. This flywheel of attraction generates consistent cash flow and impact.
- Top of Funnel: Connection: At the start of the funnel, it’s crucial to connect with cold leads. Whether through organic methods like podcasts, social media, or paid traffic, bringing new people into your world is the first step. You need to get them engaged and interested through strategic posts and content that resonate.
- Middle of Funnel: Warming Up: Keeping their attention is the next step. You’ll need a solid content cadence and campaigns to nurture your leads and move them toward becoming warm prospects. It’s not enough to share basic information—your content must build trust and shift beliefs.
- Bottom of Funnel: Conversion: Here’s where you turn warm leads into paying clients. This involves using mini trainings, video sales letters, and other strategic content designed to build deep trust and push them over the edge to work with you.
- Own One Social Channel: Rather than spreading yourself too thin, focus on mastering one platform. Be it Instagram, Facebook, or LinkedIn, pick a channel where your ideal clients are most active and double down on your efforts there. Your presence needs to be intentional and consistent, focusing on the right messaging and engagement.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we dive deep into why so many entrepreneurs fail and what you can do to ensure you’re not one of them. Drawing from personal experience, our guest shares the highs and lows of building a fitness business, the lessons learned from a failed franchise attempt, and how the pandemic turned everything upside down. We’ll explore the key reasons behind entrepreneurial failure—from poor market research to lack of adaptability—and provide actionable strategies to help you thrive in your own business. Whether you're just starting out or looking to scale, this episode is packed with insights that will keep you in the game. Tune in to discover the timeless principles that will help you not just survive but thrive as an entrepreneur.
“We all have trauma and it is important to deal with that. But stop trying to seek that external validation in your marketing. Stop trying to find the followers and the likes. ”
Five Key Takeaways:
- Challenge Limiting Beliefs: Your current results, whether in business or personal life, are often a reflection of underlying limiting beliefs. By identifying and challenging these beliefs, you can start to shift your mindset and behavior towards success.
- Adopt Empowering Thoughts: Replace false beliefs with empowering ones. For example, shift from "I struggle to make money" to "The better skills I create, the more money and clients will come." This mental shift can lead to new opportunities and improved results.
- Focus on Money-Making Skills: To thrive as an entrepreneur, mastering key skills like marketing, sales, leadership, and communication is essential. These skills allow you to attract clients, generate revenue, and scale your business.
- Take Daily Action on New Beliefs: Consistently reinforce new, empowering beliefs by repeating them daily. Over time, this will create new emotions—like courage or empowerment—that drive better actions and outcomes.
- Be the Creator of Your Reality: Take control of your mindset and actions. Instead of being passive or a victim of circumstances, actively shape your reality by shifting beliefs, acquiring skills, and seizing opportunities.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we explore the strategic craft of developing high-converting messages to attract quality leads for your online coaching business. The focus is not merely on communicating with any audience but on articulating the right words to the right people in the most effective manner. By mastering this approach, you will learn how to create messaging that naturally draws potential clients who are eager to engage with your services.
The episode provides valuable insights from the host's professional experience, which spans from successfully managing a gym and attempting to franchise it, to eventually establishing a multi-million-dollar online coaching business. Whether you are new to the field or seeking to refine your current messaging strategies, these key principles will enable you to tap into the psychology of your audience, use storytelling effectively, and increase lead conversion with greater efficiency.
“What's that short term goal, the midterm goal and the long term goal? Being able to clearly outline these are going to help you communicate better in your content.”
Five Key Takeaways:
- Human Brain + Storytelling: Why the brain is wired to follow stories and how to use this to your advantage in your messaging.
- Understanding Your Ideal Client: How to identify your target audience with precision by developing an avatar (think of your "Mary" or your "John").
- Character Struggles: Uncover the external and internal challenges your ideal client faces and connect with them on a deeper emotional level.
- Identifying the Villain: Define the common villain (e.g., restrictive diets) that your clients are battling, and use it to create a powerful narrative.
- Transformation Journey: Break down your client's short-term, mid-term, and long-term goals, making their journey more relatable and realistic.
- Unique Solution: Learn how to craft your unique roadmap to success and communicate it in a way that resonates with your audience.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we're joined by Adrian Dorsen, co-founder and CEO of Run Like Clockwork, a company dedicated to helping small business owners create systems that allow them to run their businesses efficiently without being the bottleneck. If you've ever felt overwhelmed by the operational side of your business—whether it's creating systems, delegating, or feeling stuck in the day-to-day tasks—this conversation is for you!
Adrian shares her journey from the corporate world, where she managed operational efficiency in large manufacturing organizations, to consulting small business owners. Her experience in Lean Six Sigma and operational efficiency paved the way to partnering with Mike Michalowicz, author of Clockwork: Design Your Business to Run Itself. Together, they developed a proven framework to help entrepreneurs get out of the daily grind and build businesses that can function without them.
“Like, if you're not going to be paying more for it, then I would expect you to have some sort of system that you're going to hand off. And everyone has a system for what they do. They've, most of the time, just never documented it or thought about it. They just have it in their head.”
Five Key Takeaways:
- Small businesses can benefit from corporate-level efficiency systems. Adrian’s experience shows that principles used in large manufacturing can be adapted to streamline small businesses.
- The 4D framework is key to operational success. Focusing on the right areas—delegation, documentation, development, and designing the future—enables owners to step back from the day-to-day.
- Systematizing your business is essential to scalability. Without systems, growth is limited, and the owner becomes a bottleneck, hindering the business's full potential.
- Taking a four-week unplugged vacation is a true test of business autonomy. If the business can thrive without the owner for this time, the systems are working as intended.
- Partnerships can elevate business impact. Adrian’s partnership with Mike Michalowicz demonstrates how the right collaboration can exponentially grow your business and bring new value.
Connect with Adrienne:
TimeTracker: runlikeclockwork.com/time
The Clockwork System (Course): https://theclockworksystem.com
Instagram: https://www.instagram.com/adriennedorison/
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, I'll share my personal journey from struggling to attract clients to hitting a sweet spot where I signed 20 clients in just 45 days. Trust me, it wasn’t always smooth sailing. I’ll take you back to the days when landing clients felt like pushing a boulder uphill, and the stress and burnout seemed never-ending. I’ll reveal how I went from inconsistent income and near exhaustion to being booked solid and in demand.
You’ll hear about the pivotal moment when a seemingly ordinary post led to hundreds of notifications and a flood of client inquiries. I’ll break down what made that post so effective and how you can apply similar strategies to transform your own client acquisition process.
“You have influenced content to where you're shifting people's perspectives around commonly held misconceptions or mistakes or false beliefs that your audience may have.”
Five Key Takeaways:
- Promote Your Email List: Actively share the benefits of your email list on social media and provide clear calls to action for people to subscribe.
- Use Lead Magnets: Offer valuable resources like ebooks and workshops in exchange for email sign-ups to grow your list and increase engagement.
- Email Consistently: Send emails 3-4 times a week, repurposing your top social media content and promoting key events to maintain engagement and drive conversions.
- Build a Content Ecosystem: Integrate your social media, YouTube, and email marketing efforts to attract, nurture, and convert leads effectively.
- Prioritize Simplicity: Focus on straightforward strategies and consistent execution to achieve growth and minimize burnout.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we delve into the powerful potential of building an online coaching business. Our guest shares invaluable insights on how leveraging your unique message and talents can not only help you succeed but also make a profound impact on those who are struggling daily with stress, depression, and overwhelming life challenges. By breaking through the barriers of fear and insecurity, and mastering essential skills such as marketing, sales, and delegation, you can create a thriving business that resonates with your passion and purpose. This episode is a must-listen for any coach or entrepreneur looking to transform lives and achieve financial success.
"Every day that you don't share your message, you're literally robbing the world and perpetuating the cycle of prolonged human suffering."
Five Key Takeaways:
- Recognize the widespread suffering and the need for your unique coaching message.
- Overcome fears and insecurities to unlock your full potential and business growth.
- Leverage your unique gifts and talents to serve others daily and build a successful business.
- Master essential money-making skills like marketing, sales, and delegation.
- Create consistent and predictable systems to sustain and grow your coaching business.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we delve into the underlying reasons why your business might not be growing despite your best efforts with strategies and tactics. We explore the critical role of energy, beliefs, and skills in achieving business success. If you’re feeling stuck and frustrated with your current revenue, this episode will provide you with invaluable insights and practical steps to get back on track.
Despite implementing various strategies and tactics, many business owners find themselves stuck at a certain revenue level, unable to achieve the growth they aspire to. This episode addresses the often-overlooked aspects of business success, emphasizing that strategies and tactics alone are not enough.
“You have disempowering beliefs and thought patterns that just are not serving the level that you want to go to, and you just don't have the skills, or the the perhaps some of the habits that the version of you that you want to become has.”
Key Takeaways from this Episode:
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Energy and Mindset:
- The importance of high-vibrational energy and maintaining a positive state.
- The impact of stress, overwhelm, and low energy on productivity and business outcomes.
- Techniques to regulate your energy: breath work, exercise, and meditation.
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Beliefs and Thought Patterns:
-
Identifying disempowering beliefs that may be holding you back.
- How your beliefs shape your reality and business outcomes.
- Strategies to adopt empowering beliefs for business success.
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Skills and Habits:
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Essential skills for business growth: marketing, sales, copywriting, communication, delegation, and leadership.
- Evaluating and improving your current habits to align with your business goals.
- The importance of continuous learning and skill development.
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Be-Do-Have Model:
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Understanding the Be-Do-Have model and its application in business.
- How to align your being (mindset and energy) with your doing (strategies and tactics) to achieve desired results.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Today’s episode is brimming with inspiration and practical advice, and I couldn't be more excited to introduce our guest, Coach Mel. With her dynamic and vibrant personality, Coach Mel brings a fresh perspective to the world of fitness and wellness. She specializes in helping women over 35 burn fat, gain muscle, and build confidence, all without the need for restrictive diets or tedious workouts. Her approach is a breath of fresh air in a space often dominated by quick fixes and unrealistic expectations.
Whether you're looking to improve your fitness, build confidence, or find inspiration to make a significant life change, this episode offers valuable insights and actionable advice. Coach Mel's story is a testament to the power of resilience, the importance of community, and the impact of a positive mindset.
“Fear rules their world, and they're afraid to fail, and I'm the type of person where people say to me, you have a coach and you're a coach.”
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we dive into a crucial lesson learned from the content machine himself, Alex Hormozi, who produced a staggering 35,000 pieces of content in just three years. Hormozi recently admitted to a significant mistake: going wider with his content in hopes of attracting a broader audience for his business. Despite achieving record views and followers, the strategy didn’t yield the desired results. Why? Because the content wasn’t attracting the right audience.
Join us as we explore why chasing vanity metrics like views and followers can be a trap and how to focus on what truly matters: engaging the right audience. We'll break down the psychology of your ideal clients, how to refine your messaging, and why specificity in your content is crucial for success. Plus, we'll share practical tips on how to use high-value keywords, storytelling, and perspective-shifting content to draw in and convert your dream clients.
Key Takeaways from Hormozi’s Mistake:
- Hormozi’s strategy of going wider with content and why it failed.
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The importance of attracting the right audience: business clients vs. relationship or fitness seekers.
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Why having 1,000 engaged and relevant followers is more valuable than 10,000 unengaged ones.
- Visibility vs. relevance: ensuring the right people see your content.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, I’m sharing the seven key strategies that helped me scale my online coaching business to $30,000 per month. I’ll also cover what I would do in today's market to achieve the same success. Join me as I dive into actionable insights and personal experiences that can help you reach this milestone in your coaching business.
"Imagine waking up the first of the month, or within the first few days of the month, and knowing that you already have that kind of cash flow coming in. It's pretty damn comforting as a business owner. It allows you to focus on abundant decisions and not having to sell your soul for the sake of making ends meet."
- Achieving consistent $20,000 to $30,000 months is a significant milestone that offers financial stability and the ability to delegate time-consuming tasks.
- Enhancing your offer and refining your messaging are critical to attracting and retaining clients.
- Building relationships and focusing on recurring revenue can lead to more sustainable business growth.
- Personal mindset and energy management play a vital role in maintaining and scaling your business.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we dive into the current state of the online coaching industry and unveil strategies that have led to generating over 500 inbound leads in recent months. From exploring market evolution to sharing actionable tips for carving out new sub-niches and refining your messaging, this podcast offers practical advice to help you navigate and thrive in today's competitive landscape.
"In the dynamic world of online coaching, carving a unique sub-niche and refining your messaging are key. Master these strategies to navigate market shifts and attract quality leads."
- The concept of "why" in business and its significance.
- The critical shift from being a delegator to a leader.
- Overcoming personal challenges and using fitness as a tool for mental well-being.
- Mistakes business owners make when stepping into leadership roles.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Welcome back to the School of Impact Podcast! Today, I’m thrilled to have Zach Coleman, founder of GymMark, as our special guest. Zach is a marketing and branding expert, particularly in the gym space, but his insights are invaluable for any business. We dive deep into the importance of discovering your 'why' and how it drives success. Zach shares his journey, from working with the Phoenix Suns to finding solace and purpose in the gym. He emphasizes the significance of aligning your business vision with personal values and not getting lost in the daily grind. We discuss the challenges many entrepreneurs face, such as losing sight of their core purpose, the pitfalls of delegation without leadership, and the importance of efficient time management. Zach also highlights the evolving nature of business visions and how staying connected to your passion can prevent burnout and drive growth. Tune in to learn how to refine your vision, become a better leader, and ensure your business aligns with your personal goals.
"Time efficiency equals money. It's about focusing on what will move the needle forward effectively and not getting stuck in patterns that hold you back."
- The concept of "why" in business and its significance.
- The critical shift from being a delegator to a leader.
- Overcoming personal challenges and using fitness as a tool for mental well-being.
- Mistakes business owners make when stepping into leadership roles.
Connect with Zach:
LinkedIn: https://www.linkedin.com/in/zach-colman/
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Welcome back to the School of Impact Podcast! Today’s episode is special as we welcome back Natasha Star for the third time. Natasha’s episodes have consistently been among our most downloaded, and as we expand to YouTube and other platforms, I’m confident this will be one of our most watched episodes as well. Whether you’re starting your business or feeling stuck, stressed, or burned out, you’ll find valuable insights here. Natasha is an exceptional writer, storyteller, and entrepreneurial misfit who runs TVAC, helping online coaches and consultants develop their marketing systems and build sales teams. She’ll share her journey from being an online fitness coach to building a setter company and the lessons learned along the way. We’ll explore the importance of speaking your mind on social media, maintaining consistent messaging, and the realities of running a business today. Natasha’s honest and direct approach will offer practical advice on building a business you love while making a significant impact and generating substantial profits. Let’s get started!
"You don't have to be perfect to start; you just have to start, and you'll get better along the way."
- Transition from online fitness coaching to building a setter company.
- Importance of proper marketing, messaging, and operational efficiency.
- The necessity of adapting to market changes and evolving your business model.
- Understanding the importance of foundational business principles.
Connect with Natasha:
Facebook Group: https://www.facebook.com/groups/customersandprofits
Facebook Profile: https://www.facebook.com/natashastarcheski/
Instagram: https://www.instagram.com/natashastarcheski/
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this podcast, I discuss why short-form content isn't enough for effective marketing, using examples of fitness coaches with large followings but low conversion rates. I emphasize the need to strategically use short-form content to drive traffic to long-form content on platforms like Facebook, Instagram, YouTube, and LinkedIn. I highlight the importance of content cadence, from connection to conversion strategies, tailored to different business stages. Additionally, I stress the power of YouTube for long-form content and the significance of building an email list for sustainable lead generation. Join me in upcoming live training sessions for insights into proven content strategies for impactful messaging and lead generation.
"Short-form content like reels or shorts is not enough for effective marketing; building a consistent lead generation machine requires a strategic approach beyond quick videos."
- Building a consistent lead generation machine requires a strategic approach beyond quick videos.
- Leveraging short-form and medium-form content to drive traffic towards long-form content.
- Utilizing platforms like Facebook, Instagram, YouTube, and LinkedIn.
- Posting frequency and types of content for different stages of business growth.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, I delve into the harsh reality that 94% of coaching businesses fail within the first three years, a statistic that underscores the challenges faced by many talented coaches and entrepreneurs. Despite their skills and potential to make a significant impact, most falter due to a narrow focus on tactics and strategies alone, neglecting the broader framework needed for sustained growth. Drawing from my 11-year journey in the industry, marked by failures and successes alike, I emphasize the importance of a holistic approach encompassing four key pillars: the "house" representing strategies and tactics, the "hands" symbolizing skill development, the "head" embodying psychological mindset shifts, and the "heart" reflecting emotional well-being and physiology. Through personal anecdotes and insights, I illustrate how addressing each of these aspects leads to transformative growth, empowering individuals to thrive in their coaching businesses. This episode serves as a roadmap for coaches and entrepreneurs determined to break free from the cycle of failure and achieve lasting success.
“Success isn't just about tactics and strategies; it's rooted in shifting your beliefs, mastering essential skills, and nurturing your emotional state."
- The shocking statistic: 94% of coaching businesses fail within the first three years.
- The emphasis on talent and potential among coaches and entrepreneurs.
- The importance of going beyond tactics and strategies to focus on deeper aspects like skills, beliefs, and emotional state.
- Practical advice on shifting beliefs, mastering skills, and nurturing emotional well-being for sustainable growth.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, I delve into mastering content engagement for business success, joined by an online fitness coach sharing real-world insights. We discuss shifting focus to quality engagement, using messaging and influence, and creating demand for longer-form content. We explore strategies for addressing audience beliefs and announce an upcoming masterclass on fixing messaging for better results. Tune in for actionable insights to elevate your content strategy and business growth. Don't forget to subscribe and share your takeaway in the comments. Your message matters, so let's create impactful content together!
“It's not about just getting engagement; it's about getting the right engagement.”
- Effective content goes beyond mere engagement metrics.
- The power of messaging in attracting the right audience.
- Leveraging conversion content formulas for live training, masterclasses, etc.
- Identifying and addressing the audience's limiting beliefs.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we uncover why many online fitness coaches and business owners struggle to convert content into sales despite their efforts. It's not about posting more or running ads; the real issue often lies in using the wrong words that don't resonate with the audience. The analogy of trying to order food in a foreign country without knowing the language captures the confusion and frustration. By understanding and implementing strategic messaging, success stories like Patty's showcase significant revenue boosts and consistent sales growth. Key steps include refining messaging, developing a strategic content plan, and using DM scripts and nurturing content to convert leads effectively. Listeners are invited to a full training session for deeper insights and encouraged to leave comments sharing their takeaways, emphasizing the power of impactful messaging for business success.
“Your marketing is no different. You have to say the right words, and then plug those words into a strategic content plan."
- Discovering the right words and crafting a strategic content plan is essential for attracting and converting clients effortlessly.
- Analyze and refine messaging to resonate with the target audience's desires and triggers.
- Develop a strategic content distribution system that includes a mix of videos and written content to engage and convert.
- Utilize DM scripts, strategic nurturing content, and video sales letters to convert leads into clients effectively.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, I share my journey from inconsistent leads to a thriving online business with predictable client acquisition. I delve into the Messaging Mastery Makeover, refining messaging for consistent conversions by identifying client struggles, aspirations, and emotional triggers. We explore strategic content cadence, including connection, influence, authority, and conversion content, aligned with psychological triggers for engagement. Lastly, I highlight cash conversion, converting leads into clients without excessive chasing. Tune in for actionable strategies to elevate your online client acquisition and achieve consistent growth.
“Refine your message so that it influences your potential clients to want to buy your stuff."
- The crucial role of brand messaging in transforming client acquisition into an attraction process.
- Breakdown of essential components such as identifying client struggles, aspirations, emotional triggers, and beliefs for effective messaging.
- Implementing a systematic approach to content creation and distribution based on psychological triggers.
- Streamlining the conversion process for consistent client growth and revenue generation.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, I have the pleasure of hosting two incredible guests, Wayne Sutherland and Nicole Doumont, who are widely recognized as sought-after women's coaches and the co-founders of Elite Fitness Team. Together, we delve into their remarkable journey, starting from their origins as an in-person personal training studio to successfully transitioning into a thriving online coaching platform. Throughout our conversation, Wayne and Nicole share candidly about the challenges they encountered, including financial hurdles and unexpected transitions, highlighting the courage and resilience required to navigate such obstacles. Join us for an enlightening discussion filled with valuable insights and actionable strategies that can empower you on your own path of growth and success. Get ready for a rollercoaster of inspiration, humor, and valuable takeaways!
“It is good to have people in your environment that support you and stuff, but you're the one that ultimately has to take those large steps and have the courage.”
- The significance of mindset and positive affirmations in navigating challenges and achieving success.
- The importance of having a supportive environment, whether it's a business partner or a coach, is emphasized throughout the conversation.
- Wayne and Nicole share personal stories of overcoming financial hurdles and making tough decisions to propel their business forward.
- The episode sheds light on the power of self-awareness, intuition, and visualizing goals outside of one's current circumstances.
Connect with Wayne and Nicole:
Facebook:https://www.facebook.com/elitefitnessteaminc
Email: nmdoumont@gmail.com
waynestephenws@gmail.com
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, I delve into the journey of building a successful online coaching business, with the aim of reaching multiple six or even seven figures within just 12 months. I share my own experiences and insights, hoping to offer valuable nuggets that listeners can apply to their own ventures. One common pitfall I discuss is the tendency for many online coaches, particularly in health and fitness, to become overly fixated on strategies and tactics without considering the right sequence of execution. Drawing parallels with the structured approach of building Legos, I stress the importance of following a methodical order. I introduce the concept of the "Three M's of Business Growth," starting with crafting a targeted message and offer for a specific avatar, then developing essential money-making skills and systems, and finally, addressing the critical aspect of mindset and energy. I dive deep into the significance of effective messaging, emphasizing its role in connecting with the audience, articulating their pain points and aspirations, and ultimately driving action
“Success is 80% psychology, 20% strategy, and I actually think it's a bigger gap, I think it's a 90/10”
- Prioritizing the correct sequence of strategies and tactics for optimal results in business growth
- Unveiling the development of essential skills and establishment of efficient systems for lead generation, nurturing, sales, and service delivery
- Delving into the importance of tailoring messages and offers to resonate with specific target audiences
- Exploring the three pivotal "M's" for business success: Messaging, Money-making skills and systems, and Mindset and energy
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this podcast episode, we delve into the pivotal role of mastering mindset and energy in achieving business success, particularly within the realm of health and fitness. Often, individuals become fixated on strategies and tactics, overlooking the profound impact of their beliefs and thought patterns. The journey to success involves more than just external actions; it requires introspection and alignment with one's values and vision. Drawing from personal experiences, the speaker reflects on a challenging period of debt and stress, highlighting the shift that occurred when they prioritized inner work over constant strategy-hopping. By committing to truthfulness, integrity, and aligning habits with their mission, they were able to navigate challenges more effectively. Emphasizing the significance of regulating one's nervous system and embracing empowering beliefs, the speaker shares actionable insights for listeners to cultivate a mindset conducive to sustainable business growth. Through practices like meditation, breathwork, and identifying core emotions fueling work, individuals can elevate their performance and fulfillment. Ultimately, success stems from mastering internal factors, allowing strategies and tactics to align effortlessly with one's purpose.
“Success stems from mastering internal factors, allowing strategies and tactics to align effortlessly with one's purpose.”
- Overemphasis on external strategies neglects the impact of beliefs and thought patterns
- Personal story of overcoming debt and stress through inner work and alignment with values
- Embracing truthfulness and integrity as foundational principles
- Insights on regulating the nervous system and cultivating empowering beliefs
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Welcome back to the School of Impact Podcast! Today's episode is extra special because I've got my good friend Dylan joining me. We hit it off during a sales call, and now he's here to share his incredible journey. Dylan's a pro at sales, having racked up $2.5 million in sales for various companies before venturing into his own business. But what's really fascinating is his latest venture: a gamified personal development program called "The Game." Dylan's concept revolves around turning life into a game, assigning points to achievements and challenges to level up in various aspects of life. Through his program, he's observed that people often struggle with consistency due to a lack of expectation for life's challenges and a tendency to internalize problems rather than tackle them head-on. By helping individuals identify their innate strengths and passions, Dylan empowers them to live authentically and embrace challenges as part of the journey. It's a refreshing take on personal growth, reminding us to lean into our unique paths and find fulfillment in the process. So, buckle up for an insightful conversation as we delve into the power of purpose and the art of living in flow.
“It's not about winning or losing; it's about how you play the game.”
- Dylan's journey from successful salesperson to founder of "The Game"
- The concept behind "The Game": turning life into a gamified personal development program
- Dylan's observation on the struggle with consistency and lack of expectation for life's challenges
- The importance of identifying strengths and passions in living authentically
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, I'm excited to share with you some powerful strategies that have helped me 10x my productivity and focus. It all starts with the principle of starving distraction to enhance your ability to focus. As I've learned, you simply can't feel focus without first eliminating distractions. We dive deep into understanding our behaviors and actions, emphasizing the importance of deleting unnecessary apps and using social media as a business tool rather than being consumed by it. I share personal strategies such as time blocking for money-making actions, incorporating meditation and regular physical activity like walking to boost creativity and mental clarity. Additionally, I discuss the benefits of digital detoxing, tracking finances and performance metrics, and the importance of planning and preparation to streamline productivity. By implementing these practices, I've seen a significant increase in my output and overall effectiveness. Let's lead by example and prioritize focus and productivity in our lives. Remember, your message matters, so don't hesitate to speak, be seen, and make an impact. Thanks for tuning in, and I look forward to sharing more insights with you in the next episode.
“By doing less and focusing on one initiative at a time, you can accomplish more.”
- Discover the transformative principle of starving distraction to unlock heightened focus and productivity.
- Explore the connection between behaviors, actions, and beliefs, and learn to identify and eliminate distractions effectively.
- Implement practical techniques such as time blocking for money-making actions, incorporating meditation, and engaging in physical activity to boost creativity.
- Embrace the importance of limiting social media and email usage outside of dedicated time blocks to regain control over your focus.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Welcome to the School of Impact Podcast! In this episode, I'm joined by Sandra Cotto, a passionate coach empowering women over 40 through plant-based living. Discover Sandra's journey from corporate America to wellness advocate, her transformative experience with plant-based nutrition, and insights into her coaching business evolution. Join us as Sandra candidly discusses challenges, shares practical tips, and inspires positive change. Tune in for heartfelt inspiration and wisdom on embracing change and pursuing passions with purpose!
“Courage is just getting out there and doing it anyway, even though it's fearful.”
- Sandra shares her personal journey of transitioning to plant-based eating and its transformative impact on her life.
- Challenges of maintaining a plant-based lifestyle in a non-vegan environment and the importance of staying connected to one's "why."
- Sharing insights on building confidence, finding one's tribe, and navigating societal pressures and skepticism.
- The concept of embracing change and finding balance between masculine and feminine energies in pursuing goals.
Connect with Sandra:
Facebook: https://www.facebook.com/sandra.cotto.9
Instagram: https://www.instagram.com/coachsandracotto/
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, I spill the beans on the exact formula that took me from zero to $50,000 per month in my online coaching business. Forget the math anxiety – I share a simple strategy to hit that coveted six-figure mark annually. Drawing from personal experience and mentoring over 180 students, I unveil the magic number: 100 strategy sessions. Whether you're aiming for six figures or dreaming bigger, I break down the practical steps, emphasizing the power of content, appointment setting, and sales finesse. The key? Make three call offers a day. I guide you through crafting an irresistible offer, nailing messaging, and honing brand positioning. It's not just about the numbers; it's about making your message matter. Subscribe, comment, and let's embark on this journey to elevate your coaching business. Remember, your message matters more than ever – don't be afraid to speak, be seen, and be impactful.
“It's about crafting an irresistible offer, refining messaging, and building a tribe through strategic content and effective sales processes.”
- Learn to craft an irresistible offer that aligns with market desires and positions you for success.
- Dive into the importance of messaging and brand positioning, essential elements in captivating and converting your audience.
- Explore effective content strategies and inbound marketing techniques, utilizing hooks and powerful calls to action.
- Build a tribe around your brand by nurturing leads strategically, even those who aren't ready to buy.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this podcast episode, I delve into the power of a transformative funnel that has consistently brought my business quality leads, clients, and a steady cash flow. I introduce the concept of the "Tribe Funnel," a method that has personally been my number one strategy for achieving consistent and predictable revenue over the last few years. Drawing from over 30 years of experience and weaving in social psychology principles, I share the journey of forming tribes throughout my life, from childhood to my career as a firefighter and participation in American Ninja Warrior. The Tribe Funnel, as I explain, goes beyond traditional marketing by creating a loyal community of individuals who not only become customers but evolve into a tribe with a deep connection to the brand. I emphasize the importance of leadership, strategic content creation, and the five stages of awareness in implementing this funnel effectively. Concluding with practical advice, I encourage fellow entrepreneurs to find a traffic strategy aligned with their preferences and consistently provide value to their audience to build a thriving tribe and ensure predictable business success.
“Step into the role of a leader and an in-demand coach, recognizing that your message holds significant value for the world”
- Embrace the role of a leader and in-demand coach, recognizing the value your message holds for the world.
- Establish a community united by shared values and a common vision, going beyond traditional marketing strategies.
- Understand the importance of consistently delivering value to your audience for long-term engagement and loyalty.
- Explore the Tribe Funnel concept, a strategic method to form a loyal tribe resonating with your mission.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Today's episode is a game-changer. I'm spilling the beans on how my business raked in over a million bucks from a tiny audience—less than 5000 people—all because of one game-changing principle: being in demand. I'm opening up about my 11-year journey, chasing big dreams, spending half a million on education, and finally stumbling upon the truth that shifted everything. I break down the three pillars that turned the tide: developing an in-demand mindset, mastering communication to connect with my audience, and stacking vital money-making skills. Tune in as I reveal the importance of systems, accountability through tracking, and how focusing on being in demand is the key to achieving the dream lifestyle and financial freedom. Don't forget to subscribe, drop your takeaways in the comments, and let's keep this conversation going
“The magic happens when you track your journey and hold yourself to a higher standard—because when you focus on being in demand, everything you desire follows suit.”
- The fundamental principle driving over a million dollars in sales from a small audience is a relentless focus on being in demand.
- Installing key systems such as lead generation, content creation, sales processes, and retention systems to create predictability in business.
- The importance of tracking key performance indicators (KPIs) and constant self-improvement through review and adjustment.
- The secret to success lies in the combination of an in-demand mindset, effective communication, and money-making skills.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Hey everyone! In today's podcast, I'm sharing key strategies for mastering conversion-focused content to boost sales consistently in 2024. We start by recognizing the pivotal role of brand messaging, constituting 95% of our results. Content sequences take precedence over one-off posts, emphasizing intentional strategies, algorithm understanding, and impactful storytelling. Tactical insights include strategies to increase visibility and enhance writing and video skills. The episode concludes with a comprehensive six-step conversion content system for predictable sales. Check the description for a free ebook on these strategies. Like, comment, and subscribe if you find this valuable. Remember, your message matters – speak it, be seen, be heard, and make an impact!
“Content sequences are the game-changer – intentional strategies, algorithm mastery, and impactful storytelling lead to consistent and predictable sales in your business.”
- Recognize that your brand messaging is the powerhouse, constituting 95% of your results.
- Embrace content sequences over one-off posts for sustainable and predictable results in your business.
- Explore strategies to get more eyeballs on your content and hone your writing and video skills.
- Discover the significance of story hooks and clear call-to-actions as the key elements in captivating your audience.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
I've crafted a potent brand positioning strategy honed through my journey, generating over a million dollars in sales. Drawing inspiration from the "Blue Ocean effect," I emphasize standing out in the crowded digital space. In a world with over 300,000 daily social media posts, the key lies in a unique brand strategy that captivates and differentiates. I share my seven-step approach, born from my experiences in franchising a gym and building a successful online fitness business, proving its efficacy in the business coaching space. This strategy, focused on brand perception, identity, and values, ensures businesses attract leads and drive consistent revenue. It's not just theory; it's a roadmap I've navigated successfully, urging others to speak their message, be seen, heard, and impactful.
“In order to stand out, you have to be able to take a little bit of a different approach and go a little bit deeper than a lot of your competitors.”
Key notes:
- Brand positioning strategy for business growth
- Creating a successful marketing message
- Creating a profitable online coaching business
- Branding and client acquisition strategies
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Hey there, listeners! Welcome back to the School of Impact Podcast. I'm thrilled to have two incredible guests with me today—Diana and Micah LeCerte, the masterminds behind Hitch Fit. The episode kicks off with Micah's journey from the early MySpace days, where he accidentally stumbled into online personal training. Fast forward 15 years, and Hitch Fit has impacted lives globally, helping clients lose over 600,000 pounds across 82 countries. However, the conversation takes a poignant turn as Diana and Micah open up about the unexpected tragedy of losing their close friend and business partner, Travis. Despite the immense challenge, they turned it into a transformative retreat experience for 90 participants in Mexico. As they reflect on the challenging year, the duo emphasizes the importance of trusting a higher plan and being willing to pivot. Their personal transformations, from overcoming anxiety through fitness to Diana's pivotal decision to pursue a fitness competition, have fueled their passion for holistic well-being. Now, they're venturing into new territories with Soul Fit Retreats, aiming to transform lives on a deeper level. Join us on this inspiring journey of resilience, faith, and turning challenges into opportunities with Diana and Micah LeCerte on the School of Impact Podcast.
“In the face of unexpected challenges, embrace resilience, trust the higher plan, and step into new territories—it's the path to making a greater impact."
Key notes:
- Navigating grief while running a retreat business
- Emphasizes the importance of taking time to heal
- Trusting in a higher plan and navigating changes with resilience
- Stepping into new territories like conferences and podcasts
Connect with Diana and Micah:
Website: https://hitchfit.com/
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's podcast episode, I had the pleasure of interviewing Tryanka, an extraordinary individual excelling as a coach, mother, and wife. Tryanka recently achieved back-to-back record months in her business, surpassing $80,000 in contracts. As a fat loss online coach from the Netherlands, she shared her inspiring journey, starting her online coaching venture amidst the pandemic's challenges. We delved into her initial struggles as an in-person trainer when COVID disrupted her business, leading her to make the pivotal decision to transition online. Tryanka opened up about her entry into the In-Demand Coach community, emphasizing the invaluable impact of personalized coaching, mindset training, and the transformative lead nurturing system. Her story reflects not just financial success but a profound mindset shift, encouraging a relaxed and detached approach to outcomes. Trayanka's insights provide a wealth of wisdom for fellow coaches navigating their paths to success.
“Being open to learning and finding the right coach who provides individualized guidance and the exact steps to nurture leads can make all the difference. It's not about being needy but staying relaxed, managing your energy, and trusting the process.”
Key notes:
- Trayanka’s journey from an in-person trainer facing pandemic challenges to becoming a record-breaking online coach is a testament to resilience and adaptability.
- Trayanka provides insights into the ideal candidate, stressing the need for a certain level of experience and openness to learning.
- Trayanka’s advice on mindset is a game-changer
- Trayanka emphasizes the importance of strategic shifts in her business, from the right structure to mindset shifts, showcasing the impact of individualized coaching and finding the missing link.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this podcast episode, I share an eye-opening experience from an exclusive entrepreneurial event in Los Angeles. The event featured remarkable individuals, including Alli Webb, who sold her company, Drybar, for a staggering $250 million. The core lesson revolves around the inner game of entrepreneurship, emphasizing authenticity and vulnerability. The successful entrepreneurs at the event didn't shy away from sharing their challenges, providing valuable insights into overcoming adversity and fortifying the entrepreneurial mindset. We explore the "Map of Consciousness" by David R. Hawkins, underlining the importance of transitioning from a survival paradigm to a courageous state. I introduce the Four H's Pyramid framework, urging listeners to start with the heart and head before delving into skills, habits, and strategies. As I wrap up, I encourage listeners to reflect on their entrepreneurial archetype, embrace authenticity, and recognize the transformative power of their messages in the entrepreneurial landscape.
“If you have to post something, and you're scared to post it, or maybe you have to... you should post that. Because those are the things that you're really sharing something that you're a little bit scared to share.”
Key notes:
- The common trait among successful entrepreneurs is authenticity.
- Posting content you're hesitant about can resonate more with your audience.
- Understanding the "heart, head, hands, and how" pyramid for personal development.
- Recognizing the impact of your dominant emotional state on business outcomes.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Hey there! Today, I'm thrilled to share with you the game-changing formula that has consistently propelled my business and those of my clients to record revenue months. Picture this – every time I hit a milestone month, I meticulously document my strategies and reflections in a Google Doc, and guess what? You can access it too; I've linked it in the description for your convenience. Over the past few months, I've witnessed numerous clients, particularly in the health and fitness sector, smashing their revenue records using this very formula. From a client starting from scratch to crossing $10,000 in just two and a half months, to another doubling her business from $11,000 to $21,000, and even one surging from $19,500 to a jaw-dropping $70,000 in sales. The consistent thread among all these success stories? Sharpening messaging, mastering the money-making moves, and nurturing a resilient mindset. Tune in for the full breakdown and let's unlock those record revenue months together. Remember, your message matters – now more than ever.
“Success leaves clues, and I want to give you these clues that all of them are doing to create these record revenue months. This is where the saying success leaves clues comes from.”
Key notes:
- Share the importance of having a systematic approach to replicate and sustain success
- Showcase diverse examples, from clients starting at zero to those doubling and even quadrupling their business revenue
- Explore how the saying "success leaves clues" is a guiding principle, and how the session aims to provide these clues for attendees
- Acknowledge the inevitable ebbs and flows in entrepreneurial journeys
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
On today's episode of the School of Impact Podcast, I'm thrilled to have a new friend and special guest, Daniel Gomez, the author behind 'The Makings of a Millionaire Mind.' We're recording this from an incredible mega mansion event in Orlando, where we both recently spoke. Daniel opens up about his journey, starting with inspiring others and eventually realizing the pivotal role of self-love. We discuss the emotional baggage many of us carry and the impact of undervaluing ourselves on personal and business growth. Daniel introduces the concept of the 'Millionaire Language'—a positive internal dialogue crucial for success. We dive into the challenges that come with success, like complacency, and Daniel shares his strategy of intentional self-investment to overcome it. We touch on his grand vision of becoming the world's number one motivational speaker, inspiring others to break limiting beliefs. As we wrap up, Daniel leaves a powerful message: "You matter more than you realize. You too can become a millionaire. Stop undervaluing yourself." So, remember, your message matters. Keep shining your light!
“Stop undervaluing yourself.' Remember, the quality of your life and your business is determined by the questions you ask yourself. Embrace the millionaire language, be kind to yourself, and recognize your unique value in this world."
Key notes:
- Develop the millionaire language to navigate the complexities of higher-level business.
- Break the complacency trap by committing to reinvesting a percentage of your earnings back into personal development.
- Challenge yourself to take consistent and intentional action, even when you feel satisfied with your current achievements.
- Recognize mistakes as opportunities to learn and grow rather than as reasons to beat yourself up.
- Develop the habit of asking empowering questions that drive positive change and growth in both your personal and professional life.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
For today’s episode, we unveil the crucial insight that transformed my entrepreneurial journey. In my 11-year experience, particularly the last five in the online realm, I've navigated the rollercoaster of inconsistent revenue. The game-changer lies in controlling the inevitable ebbs and flows of business. Identifying the bottleneck through the five core functions—lead generation, lead nurture, sales, delivery, and retention—allows focused problem-solving. Acquiring or honing the necessary skill for that bottleneck sets the stage for creating a system or process. The key is to fix one bottleneck at a time while maintaining performance in other areas. Tracking Key Performance Indicators (KPIs) is non-negotiable for a clear business picture. By implementing these strategies, entrepreneurs can build a consistent, thriving business. Remember, your message matters. Be seen, be heard, and be impactful. Thanks for joining, and catch you in the next episode!
"Quit juggling back and forth and just focus on fixing the bottleneck. It's about creating a steady growth chart, not a rollercoaster. Emotional states can mislead decision-making, so focusing on KPIs provides an objective view of business health.”
Key notes:
- Understand the five core functions of your business—lead generation, lead nurture, sales, delivery, and retention.
- Develop a systematic approach or process based on the acquired or improved skills.
- Avoid juggling between different business functions.
- Implement a mindset of consistent improvement.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Hey everyone! Today, I'm excited to share the transformative journey that took me from a daunting $45,000 in debt to a thriving business with a $60,000 cash flow within just six months. Step one of my blueprint involves using pain as purpose—identifying the pain points in your life and leveraging them to fuel your purpose. Step two emphasizes the importance of creating a vision for your life and business, detailing everything from team structure to revenue goals. In step three, setting a big, challenging goal that aligns with your vision becomes crucial, pushing you to grow. Breaking down this goal into smaller, achievable steps and identifying the necessary skills and systems forms step four, emphasizing the continuous learning and adaptation required for success. Step five underscores the significance of taking consistent action every day, aligning your efforts with your goals. Finally, step six is a reminder not to give up, sharing a personal story of persistence in pursuing a dream. Success, I've learned, is a journey of continuous growth, and every setback is an opportunity for a comeback. So, keep pushing forward, stay focused, and remember: your message, talents, and dreams matter. Thanks for joining me on this episode! Be seen, be heard, and be impactful. Until next time!
“In the face of adversity, use your pain as a purpose. It's the fuel that transforms challenges into opportunities for growth and success."
Key notes:
- Create a detailed vision for your life and business, understanding that it's a dynamic, evolving roadmap to success.
- Propel yourself forward by setting big, challenging goals that align with your vision, forcing continuous growth.
- Break down your ambitious goals into manageable steps, and identify the essential skills and systems needed for success.
- Consistency is key; commit to taking daily actions aligned with your goals, even if just for 30 minutes.
- Embrace setbacks as stepping stones to success. Persistence in the face of challenges is the key to achieving your dreams.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, I'm peeling back the layers of building a $1 million online coaching business, shedding light on the truths often obscured by common myths. Sharing from my own experiences, I recount a pivotal moment during a life-threatening incident that parallels a fundamental principle crucial in business growth – being the cause. We dive into the essential elements of skill sets, mindset, and systems, focusing on key skills like marketing and sales. The concept of a tribe funnel and effective content strategies are introduced, accompanied by practical advice on booking appointments and tracking success. I wrap up with a powerful message on the pivotal role of mindset development, intuition, and personal growth in achieving coaching success. Don't forget to hit like, subscribe, and share your thoughts for more valuable insights into the real journey of building a coaching empire!
“In business, as in life, being the cause is the fundamental principle for growth. My journey to a $1 million coaching business taught me the importance of skill sets, mindset, and systems. It's not just about marketing and sales but understanding the universal law of cause and effect.”
Keynotes:
- Share personal experience of generating a million dollars in sales with a small audience.
- Emphasize the need to take control and be the cause in both life and business.
- Discuss the importance of daily traffic generation and content cadence in building a successful tribe.
- Shift focus to the psychology behind success, emphasizing the importance of mindset.
- Acknowledge that there is no perfect blueprint for success.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, I'll guide you through a simplified approach to scaling your business to $30,000 or more per month using Facebook and Instagram. We'll avoid the complexities of funnels and outdated methods. I share an incredible speaking event experience, highlight the challenges faced by online business owners, and present a success story. The key steps are: optimize your profile, build a growth engine for traffic, create an inbound content system, and develop a conversion system. It's all about implementing systems and having the right mindset to succeed. Remember, your message matters, so don't be afraid to share it and make a positive impact
“Success is not about complexity; it's about optimizing your profile, driving the right traffic, crafting valuable content, and nurturing leads. Keep it simple and make it work”
Keynotes:
- Optimize your social media profiles for a lasting first impression and engagement.
- Build a growth engine to attract high-quality leads, not just numbers.
- Craft content that guides your audience towards a conversion event with strategic planning.
- Develop a system to nurture leads and book sales calls effectively.
- Keep it straightforward, stay updated, and embrace the right mindset for success.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's podcast episode, I'll take you through my journey of signing up my first 100 online clients. The first two steps involve the marketing and sales strategies I employed, while the third, arguably the most vital, pertains to consistency in client acquisition. I'll break this down into two sections: how I secured my first 11 clients with a simple launch strategy, and the methods that helped me gain the next 89 clients. Leveraging Facebook and Instagram, I consistently posted content, building thought leadership in a micro-niche within the weight loss space. The key steps are to continuously refine your messaging and offer, develop money-making skills like conversion content, DMing, closing sales calls, and creating transformations. Moreover, mindset plays a crucial role, with a focus on consistency, delegation, relentless optimism, and intuition. Your message matters, so speak up, be seen, be heard, and make an impact. That's the essence of today's episode.
“Consistency is truly sticking to the thing that you should be doing, despite any boredom or discouragement that happens”
Keynotes:
- Unlocking the First 100 Clients: A Blueprint for Success in Online Client Acquisition.
- Revealing the Winning Approach for New Client Sign-Ups.
- Strategies for Crafting a Magnetic Messaging & Offer.
- Mastering the Money-Making Skills: Conversion Content, DMing, Sales Calls, and Transformations.
- The Psychology of Success: Consistency, Optimism, and Intuition in Client Acquisition.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this podcast episode, I'll be sharing my personal journey and the strategies that have allowed me to achieve remarkable success, generating over a million dollars in sales and enrolling more than 300 high-ticket clients through my content strategy. Today, I'm excited to reveal the seven-figure content strategy that I'll be implementing for 2024. So, get ready to dive in, take notes, and let's embark on this journey together. In the first segment, I'll emphasize the importance of identifying your content role, whether you're in the Friend Zone, Expert Zone, or Influence Zone. Transitioning into the Influence Zone is key for consistent client growth. We'll then move on to content stages, categorized by revenue levels, from under 15k/month to over 80k/month, and how this impacts your content approach. In the third segment, I'll guide you through the development of your content cadence, balancing conversion-focused content campaigns and four distinct content types. I'll also share effective time management strategies for efficient content creation. To wrap up, I'll recap the key steps, and I encourage you to engage by liking, commenting, and subscribing. Remember, your unique message matters, and I'm here to help you make a significant impact in your online endeavors.
“With content campaigns, you're putting these strategic pieces of content together with the right hooks, the right angles and the right call to actions, leading people to a specific event
so you can create new clients while providing value to your audience.”
Keynotes:
- Revealing a 7-figure content strategy for 2024.
- Content marketing strategies for coaches.
- Role & Stage: Friend, Expert, Influence Zones for growth
- Content creation strategies for online businesses.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this podcast episode, I want to take you on a journey into the world of coaching, where I'll reveal a content hack that can truly set you apart in your crowded niche. Let's start by acknowledging the challenge we face as coaches in the ever-expanding online market, where standing out is crucial for success. Generating leads and maintaining a consistent flow of clients are essential, and I'll shed light on the common pitfalls to avoid, including the danger of over-teaching your audience and falling into the content commodity trap. The heart of this episode lies in the content hack – crafting unique messaging that resonates emotionally and logically with your audience. I'll explain the importance of guiding potential clients from being strangers to becoming loyal, motivated clients through persuasive messaging. I'll also share a blueprint for success, featuring four key sales you must make as a coach: selling a new belief, an aspirational identity, a unique solution, and building trust through social proof. I'll wrap up by sharing a personal success story, detailing how I applied these strategies to rejuvenate my fitness business. In conclusion, I want to emphasize the power of unique messaging and encourage you to implement the content hack discussed in your own coaching business. Remember, your message matters more than ever – don't hesitate to speak it, be seen, be heard, and make a lasting impact.
“Grab those aspirations, and be able to infuse them into your content into your marketing, that alone starts to separate you from everybody else, it starts to connect with the people that are best suited to work with you.”
Keynotes:
- The Challenge of Standing Out
- Common Pitfalls
- The Blueprint for Success
- The Power of Unique Messaging
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today’s episode, I delve into a powerful approach for achieving substantial online sales with a small audience. I highlight a game-changing strategy that focuses on efficient lead management, enabling remarkable success even with a smaller online following. The key takeaway from this episode is the importance of managing your leads strategically. I will also introduce to you a lead management pipeline that emphasizes nurturing and engagement. By following this approach, you can make the most of your small audience in today's competitive digital landscape. With that, this episode provides a hierarchy of lead warming and strategies to book calls, ensuring you optimize your client conversion rates. If you're an online coach looking to boost your client bookings and cash flow, these insights are invaluable. Don't forget to like, subscribe, and share this episode, and remember that your message matters more than ever, so keep speaking it out loud!
“Cold leads can turn into hot clients when you manage your pipeline effectively.”
Keynotes:
- Maximizing Online Sales
- Efficient Lead Management
- Strategic Engagement
- Optimizing Client Conversion
- Small Audience Success
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we're diving deep into the five crucial steps that allowed me to make the leap, generating a staggering $1 million in online sales. Whether you're just starting out, struggling to break the $50,000 per month mark, or aiming for a consistent $20 to $50,000 per month, cash collected, this episode holds the keys to your success. Stick around to discover the insider secrets behind my rapid success, including the transformational power of grassroots marketing and the pivotal role networking played in my journey. By the end of this episode, you'll be armed with practical strategies and invaluable insights to elevate your fitness business, turning your dreams into a lucrative reality. Let's kickstart this transformative journey together. Stay tuned!
“Choose your platform. And then you've got to consistently grow your audience on that platform.”
Keynotes
- Money Making Moves
- Mindset Mastery
- Leadership and Delegation
- Focus and Consistency
- Relentless Optimism
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Get ready to be inspired as we dive into the extraordinary journey of Kurt Rollins, a remarkable fitness coach who's broken through the $30,000 per month income barrier. In this enlightening conversation, we'll explore how Kurt's life and business transformed after joining the In-Demand Coach program. Discover the powerful strategies he employed to achieve consistent leads, improve his content, and skyrocket his conversion rates, all while maintaining a work-life balance that allows him to prioritize family and personal growth. If you're seeking actionable insights to elevate your coaching game and generate remarkable results, this episode is a must-listen. So, let's jump right in and learn from the best!
“In every conversation, you start as a chance to potentially get on a call, and I started booking more calls that way, just with like, the hand raisers, hooks, in really learning how to do all that stuff.”
Keynotes
- Improving social media marketing through hooks and copywriting.
- Using social media for business growth.
- Scaling a business while maintaining a balanced lifestyle.
- Building a successful online business
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we unveil a powerful conversion content campaign that can help you acquire 5 to 15 new high-ticket clients within the next 21 days. We provide you with exact content templates, messenger outreach scripts, and real-life success examples. Our host, [Your Name], shares the background of this campaign and how it has consistently delivered impressive results for businesses, even in today's saturated online market.
“Your job isn't just to teach somebody, your job is to help them overcome their limiting beliefs.”
Keynotes
- Conversion Strategy
- Three-Video Series
- Engagement and Outreach
- Hero Offer Templates
- Audit Opportunity
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this podcast episode, the focus is on building momentum in an online coaching business to generate more leads, attract clients, and boost cash flow. The narrative delves into a pivotal moment in the speaker's coaching journey, approximately two years ago, when they faced burnout while juggling a substantial client load, resulting in declining income. A mentor's advice to concentrate on revenue-generating activities marked a turning point. The episode explores the concept of "Money Making Moves" within the In-Demand Coach community, emphasizing the importance of doing fewer things more effectively. These moves encompass creating engaging inbound content, having meaningful conversations with interested leads, making compelling offers, expanding your audience, and ensuring exceptional service delivery. The episode encourages listeners to stay focused on their goals and avoid letting emotions dictate their progress in the world of online coaching, ultimately aiming for sustainable business growth.
“One of the secrets to getting rich is to be able to give.”
Keynotes
- Focus on Revenue-Generating Activities
- Do Less, But Better
- Define Daily "Wins" and "Losses"
- Continuous Improvement
- Inputs Create Outputs
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Three big mistakes coaches make when they hit the first $15,000 per month mark in their online coaching business. If you haven't yet hit this milestone, there are some things to help you get there. If you're plateaued and need to keep it sustainable, there are strategies to help you. However, if you've already hit this milestone, it's important to remember that the hurricane is coming to Florida, schools are closed, and a new kitten is with you. Despite the chaos, if you've hit the first $15,000 per month mark, congratulations on reaching this milestone in your business.
“You have to shift your beliefs, your thoughts, your identity, then do the actions.”
Keynotes
- Focus on one platform to grow a million dollar business organically in 2023 off of one platform when done.
- The tribe funnel is a new mechanism that they have created to optimize the content on the platform to get leads or engaged leads.
- A lot of people don't realize they have blind spots in their marketing and sales, and it becomes unfocused and scattered.
- A trainer at a big box gym was able to build lean muscle by adding weight and reducing rep ranges and getting better at what he already did.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this podcast, we explore strategies for achieving a consistent monthly revenue of $30,000 in your business. The host highlights the impact of 20 clients at $1,500 per month or around 60 clients at $500 per month in reaching this goal. Personal experiences of hitting the $30,000 mark in various businesses, notably transforming an outdoor fitness center, underline the attainability of this milestone. The host outlines nine key steps for success, beginning with crafting an aligned offer that resonates with passion and audience needs. Whether breaking the $20,000-$30,000 monthly range or starting anew, these steps offer guidance for unlocking your business's potential.
“You got to have a way to hook people in, this is what gets people interested and gets them further inside this quote unquote, funnel is by having great lead magnets”
Keynotes
- The aligned offer is the first step in designing an offer. The second step is sharpening up the message.
- People don't want to buy improvement offers, they want a new solution. They want something new. People want a unique way to communicate to their audience.
- There are over 259,000 posts being published every couple minutes. To be able to stand out, you need to do things in a different way and be more strategic.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Step into a time capsule with me and journey back to a crisp night in Atlanta, Georgia. Envision the imposing presence of the illustrious Mercedes Benz Stadium, a backdrop that commands attention. Visualize a cluster of ninja athletes, drawing close for warmth around a modest torch, a sense of electric anticipation permeating the atmosphere. Our path leads us into a narrative woven with the threads of aspirations, hurdles, and the relentless quest for excellence.
“Failure is only when you choose to quit and a lot of people give up too soon. They fall off the horse but they don't get back on. And the only way I've learned how to fix this is through having powerful reasons.”
Keynotes
Lesson 1: Trust Your Instincts and Experience
Lesson 2: Mastering Skills for Success
Lesson 3: The Journey of Improvement
Lesson 4: Aligning Skills with Vision
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, join us as Jason takes us on an inspiring journey through his experience of becoming a content creation powerhouse, driving lead generation and client conversion. For a remarkable two years straight, Jason went live daily, a consistent ritual where he'd pull up his phone, fire up the Facebook app, and hit the "Go Live" button without fail. He candidly shares his evolution: the initial meticulously planned videos that bombed, the transition to more natural, bullet-point-based content delivery, and the profound impact it had on his engagement and audience growth.
“To break free from the old, outdated tactics and stand out to your audience, you must shift your focus to conversion content.”
Keynotes
Principle 1: your brand messaging, the words that you use in your content and in your marketing is the 5% that produces 95% of your results.
Principle 2: creating content sequences, leading the audience to a certain destination, rather than randomly posting and praying.
Principle 3: being able to leverage the algorithm for more visibility, no matter where you are, using the algorithm to get more visibility.
Principle four: you have story, hooks in your call to action or the difference maker in your content.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Join Jason in this raw and honest episode as he shares his journey of building a thriving online coaching business, reaching impressive revenue milestones, and battling the hidden challenges of anxiety and burnout. From hitting $10,000 per month to soaring to over $50,000, Jason takes us on a rollercoaster ride of emotions and self-discovery.
"When you could do this for anything and everything that causes anxiety that causes stress that causes that worry, all of a sudden, you're going to start to find that a lot of that stuff starts to dissipate and starts to go away. ”
Keynotes
- Step one: Becoming aware of thoughts that trigger anxiety and stress.
- Step two: Establishing high-performance routines to regulate emotions and mindset.
- Step three: Controlling and leveraging dopamine for improved emotional management.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
As I turned 37, I reflected on seven life-changing lessons I learned from my late grandfather, Mandy Midland. I shared them on social media and received a heartwarming response. Now, I want to pass on this wisdom to you, hoping it will positively impact your life as it did mine. From business to personal growth, these lessons have been my guiding light. Though he passed away during the pandemic, his wisdom lives on through these invaluable insights. Let's honor his memory and embrace the journey of personal development together.
"Some of us naturally have it in our nature to give and to just not expect anything in return.”
Keynotes
- The Power of Kindness and Compassion
- Embracing Life as a Game: Letting Go of Seriousness
- Explore Your Curiosity: Never Stop Learning
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's discussion, we address the common hurdles faced by coaches and online business owners. I share my personal experiences of initial breakthroughs and the challenges of maintaining consistency and predictability in earnings. With a burning desire to overcome these obstacles, I've developed strategies that transformed my business and can do the same for you. We'll dive deep into these strategies, aiming to help you surpass plateaus and unlock your business's full potential. Whether you're a fitness coach or professional in various fields, I'll guide you away from the content commodity cycle and toward a game-changing approach that attracts clients. Join me on this journey as we uncover the keys to consistent revenue generation and achieve the life you've always dreamed of.
"Once you have those clear goals, based on your vision, we can then break those down, and we can set them into projects.”
Keynotes
- The significance of choosing a profitable niche and understanding the specific pains, problems, and beliefs of your avatar.
- Distinction between the hunter mentality (driven by the amygdala) and the farmer mentality (controlled by the prefrontal cortex) for achieving predictable results in business and life.
- Importance of getting specific and addressing the actions, problems, and beliefs of your target audience.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, I'll share the steps I took to achieve a $20,000 to $30,000 monthly income as an online fitness coach, aiming to help you build a sustainable business doing what you love and serving clients online. Before diving into tactical actions in marketing, sales, and fulfillment, I'll discuss the motivations behind my journey to create a business that offers both financial security and the ability to pursue my passion. From attracting clients to establishing an online presence, I'll cover the specific marketing strategies I employed. I'll also delve into sales techniques for converting leads into paying customers and touch on ensuring client satisfaction through effective fulfillment practices.
"If somebody's just eating healthy, there's no guarantee they're going to lose weight. It's like, great, you're making better choices. It's the same thing online, if you're just posting content, right or doing marketing, it's no guarantee it's going to generate you leads.”
Keynotes
- Building demand and creating a system for consistent acquisition of clients.
- Developing a conversion system, including booking calls or utilizing chat for sales.
- Establishing a content cadence with both promotional and indirect campaigns.
- Signing beliefs in the audience and core programs to sell and overcome limiting beliefs.
- The importance of mindset and belief alignment in marketing and coaching.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
As we find ourselves in the second half of 2023, I recently conducted my yearly review and extracted six invaluable lessons that have shaped my business over the past year. Today, I want to share these lessons with you, whether you're a seasoned entrepreneur or just starting your own venture. Instead of taking these lessons as gospel, I encourage you to take what resonates with you and apply it in your own unique way. In this episode, we'll explore the first lesson: leading by example, and how it extends beyond the surface, influencing our teams, families, and ourselves. We'll then delve into the art of transferring skills, being creative with video content, embracing continuous learning, cultivating a growth mindset, and building authentic relationships. These lessons have been instrumental in my journey, and I can't wait to share them with you.
"It's like transferring your skills, not just the skills but doing your best to create an environment of very rich character traits. Character traits that you have to embody first.”
Keynotes
- Lesson 1: Lead by example and align your actions with your expectations. Teach others and share your skills.
- Lesson 2: Enhance your video content by leveraging your skills and being creative with visuals and presentation.
- Lesson 3: Find your passion and obsessively focus on it. Dedicate your time, energy, and resources to excel in that area.
- Lesson 4: Avoid distractions and concentrate on one main objective. Don't spread yourself thin or get sidetracked by low-value endeavors.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Welcome, esteemed coaches! Today, we're diving into what sets you apart and why some struggle to achieve financial milestones. It's not a lack of willingness but a lack of awareness of effective strategies. Let's uncover the key qualities for triumph: determination, goal pursuit, and commitment to growth. Stay tuned for actionable insights to overcome challenges and achieve your desired success.
"When you consciously focus on getting better at the money-making moves, what happens? You start to get, you start to enhance; it's the same thing with labor; it's the exact same thing with working out and getting fitter; you start to enhance, you start to get better."
Keynotes
- Mindset: The importance of managing your thoughts, beliefs, and emotions to achieve success. The need to change your thinking, regulate dopamine, and break free from distractions like social media.
- Message: The significance of communicating your authentic message in a way that captivates attention, connects with people, and creates demand. The importance of speaking from your truth and effectively conveying your purpose.
- Money Making Moves: The actions and processes required to generate revenue and grow a business. The need to focus on the fundamentals, consistently improve skills, and consciously work on increasing performance.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, we'll delve into the content creation schedule of a successful online fitness coach who consistently earns between $30,000 to $50,000 per month. If you're an online health or fitness coach struggling to break through the $30k per month mark, this episode is tailored to your needs. We'll shed light on the prevalent trap of the "post and prey" strategy that many coaches and business owners fall into, which, although effective in the past, has lost its edge due to heightened online competition and content saturation. Our focus will be on exploring the common mistakes made and revealing the secrets behind a content creation schedule that guarantees consistent results. Join us as we uncover the evolving landscape of content creation, emphasize the significance of building consistency and value, and provide valuable insights into effectively leveraging different platforms for maximum impact. Get ready to level up your content creation game and achieve sustainable growth in your coaching business.
“If you're just trying to create content every single day brah, you're gonna burn out. You're gonna burn out for sure.”
Keypoints
- Choose one main platform: Rather than spreading yourself too thin across multiple platforms, focus on one platform that aligns with your target audience and has the potential for monetization. Facebook and Instagram are recommended platforms for coaches looking to generate revenue below the $30,000 per month mark.
- Select a theme based on brand messaging: Each month, choose a theme that aligns with your brand messaging and resonates with your target audience. This theme should be maintained for a few weeks to allow consistent messaging and avoid confusion.
- Create conversion content: Conversion content refers to content specifically designed to convert leads into clients. This content follows proven formulas or sequences that are tailored to trigger the desired emotional and psychological responses in your audience. Examples of such content formulas are shared in the episode.
- Focus on optimizing content for the chosen platform: Understanding the algorithms, traffic generation, and conversion strategies specific to your chosen platform is crucial for success. Adjust your content creation schedule to optimize your reach, engagement, and conversion rates on that platform.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we address a common issue many content creators face: their content not generating the desired results. Whether you're experiencing a decline in engagement or struggling to gain traction, we've got you covered. We'll provide you with valuable advice on how to boost your content's effectiveness in generating leads and attracting clients. Join us as we explore the reasons why content may not be performing as expected in 2023 and offer practical solutions to overcome this challenge. Let's dive right in and discover how you can make your content work for you.
“The skills will pay the bills, and there's skills when it comes to content.”
- Content as a commodity: In 2023, content has become a commodity, and standing out requires a sharp message.
- Powerful positioning and messaging: Craft a unique message that resonates with your target audience.
- The power of storytelling: Use storytelling to create emotional connections and capture attention.
- Having a content system: Develop a structured approach with different types of content for consistent results.
- Developing content skills: Continuous learning and improvement are essential for effective content creation.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we tackle the often overlooked yet crucial topic of conquering anxiety, overwhelm, and the stresses of running a business. I'll share my personally tested strategies for overcoming fears, which have brought transformative results to clients in my esteemed fitness and business coaching programs. Together, we'll explore how our thoughts shape our beliefs, identity, actions, and outcomes. By understanding this connection, we can take control of our thoughts, effectively manage anxieties, and thrive in the unpredictable world of entrepreneurship. Join me on this transformative journey towards a life of clarity and purpose. Let's begin our voyage together!
“Once we have changed our thought, and we have changed our state, we now want to take an action in alignment.”
Introducing a four-step process to manage anxiety and stress
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Becoming aware of the emotion
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Identifying the thoughts preceding the emotion
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Finding the truth and fighting false evidence
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Taking action in alignment with the desired identity
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode of the School of Impact podcast, we'll discuss how to build an audience of buyers and create a loyal tribe on social media. I'll share my successful strategies from building tribes in various businesses and teach you how to focus on cultivating 1,000 true fans instead of chasing vanity metrics. We'll start by understanding the concept of creating a cult-like following, inspired by Russell Brunson's book and the band KISS. Then, I'll dive into five key principles of audience building, followed by actionable tips for any social media platform. If you'd like access to detailed notes, examples, and worksheets, simply request them by messaging or commenting with 'worksheet.' Let's begin!
“"You want to think about the people that you look up to already, or that you you've identified as an icon that you have, that you aspire to be like. And once you have identified that, you want to first start thinking about what are they standing against?”
Five principles to take away:
- Build a cult, not a crowd: Creating a strong culture and sense of belonging is crucial. Look at successful examples like ClickFunnels and KISS.
- Be polarizing: In a world where everyone tries to be the hero, dare to be different. Embrace your uniqueness and let it shine through your content.
- Emphasize values and beliefs: Connect with your audience on a deeper level by sharing common values and beliefs. People rally around shared ideologies.
- Create a sense of exclusivity: Make your audience feel special and part of something exclusive. Offer them unique experiences, insights, or opportunities.
- Foster engagement and interaction: Encourage your audience to participate and engage with your content. Make them feel heard and valued.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we'll reveal the essential ingredients for generating online clients. Just as in fitness, where you need a specific formula, the same applies to building a coaching business. Many coaches unintentionally hinder their success by using ineffective strategies. But don't worry, I'm here to provide you with the recipe for success. We'll explore the three proven steps used by our coaches in the In Demand Coach program to attract clients consistently. By the end of this episode, you'll understand how to generate clients for your coaching business.
So grab your pen and paper, because we're about to uncover the secrets of successful client generation that will take your business to new heights. Let's dive in and discover the formula for generating online clients.
“You don't judge yourself against others. But it’s okay if you are becaus it's more of a mindset thing. ”
Three main types of content for generating leads and clients:
- Influence content: Shifting beliefs and aligning them with new ones.
- Authority-based content: Demonstrating expertise and providing valuable teachings.
- Connection content: Speaking to core values and creating a personal connection.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Today, we have thrilling news to share! Our team has conducted extensive experiments to unlock the secrets of generating high-quality leads using Facebook Reels. And guess what? We've made a significant breakthrough! In this episode, we'll unveil a method that not only brings remarkable success to us but also works wonders for our In-Demand Coach program participants. But it's not just about visibility and engagement. We've cracked the code to attract genuinely interested, high-caliber individuals who are eagerly seeking our services. We're talking about those dream leads every business craves! So, without further ado, let's dive into the heart of the matter. Whether you're listening via the podcast or any other medium, get ready for a comprehensive explanation. Our goal is to provide you with game-changing insights and help you elevate your lead generation to a whole new level!"
“The hook is going to be like, essentially, like why they shouldn't be watching. It's like almost like the promise of value that they're going to be receiving.”
- The hook, teach, and call to action (CTA) framework for generating leads
- The significance of specific and unique messaging tailored to the target audience
- Offer for assistance in installing a conversion content system
- Encouragement to share a message that matters and take action
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we'll discuss my five biggest lessons in scaling a company to its highest revenue month ever—$113,000 in sales. I've been hesitant to share revenue numbers, unlike self-proclaimed gurus who lack transparency. However, I've decided to share my experiences and lessons learned, aiming to provide value. With almost 11 years in the industry, I've gained knowledge through failures and experience. Achieving $113,000 took a decade, so for beginners, it's important to avoid false expectations. While similar results can be achieved in a shorter time, building fundamental skills and leveraging available information is crucial. Let's explore these invaluable lessons that contributed to our continuous growth in revenue and impact.
“Help them focus so they can grow their businesses quicker, with way less stress, in fact, maybe no real stress and actually enjoy the process. So focus on simplicity.”
- Lesson 1: Focus and simplicity in business.
- Lesson 2: Sharpening your message and having a conversion-focused content system.
- Lesson 3: Selling the big thing and avoiding low-ticket offers.
- Lesson 4: The importance of mindset in achieving success.
- Lesson 5: Building recurring revenue.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode of the School of Impact Podcast, we unveil a 21-day marketing plan that will revolutionize your online fitness or health coaching business. Backed by extensive testing and proven effectiveness, this plan is designed to attract paying clients quickly.
Hosted by someone who has successfully implemented the plan in their own online fitness business, you can trust its practicality. The strategies have been adapted to overcome the challenges of the ever-changing social media landscape, and the tests conducted across various niches have consistently yielded remarkable results.
“What do you do with true leads, this is where you need a lead collection system, you need something that to know who's ready to buy and who's not. And then you need to know how to nurture them. ”
- Time blocking is crucial for acquiring clients and delivering results.
- Track meaningful conversations, calls offered, calls booked, and sales meet client side as key performance indicators.
- Sharpen your message by interviewing your avatar and understanding their problems, pain points, desires, and what keeps them awake at night.
- Craft a signature offer with a specific promise that resonates with your target audience.
- Develop a unique brand message that addresses specific pains, desires, and offers a unique solution.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we delve into the reasons behind getting stuck in business and how to break through. This topic has gained significant popularity recently, with numerous questions arising from our trainings and community discussions. Today, we will explore the granular details of overcoming business challenges and share tactical strategies that have worked for us. Just like levels in a video game, business progresses in stages, and we can apply lessons from games to our real-life endeavors. Whether you aim to improve your body or grow your business, the game-like thinking applies. We'll discuss tactical approaches that are applicable not only to business but also to weight loss or fitness coaching.
“If you just need to get consistent lead generation, stop focusing on all these other skills, you don't yet need them, it's not a problem for you. But if you're getting leads stop, all you got to do is maintain.”
- Emphasizing the need to change perspectives to avoid overcomplicating tasks.
- Addressing the importance of emotional states and the need to change them for progress
- Acknowledging the significance of feelings and their impact on our nervous systems and overall vibration.
- Focusing on controlling thoughts to shape beliefs and influence actions.
- Highlighting the connection between actions, behaviors, and results.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we're examining how to create and sustain a successful online business. Drawing on the long-term success secrets of Napoleon Hill and Jim Rohn, we'll uncover the shocking industry average success rate of 1-3% in coaching programs. But that's not all we have to offer! We'll be introducing a powerful, results-driven initiative designed to help all coaches reach their maximum potential. During the call, we'll discuss the transparency behind this method and offer hot seats and mini-workshops. Join us as we unpack the details of building a sustainable and successful business online!
“You have too many things on your plate, and you're juggling too many things, and you just can't dedicate the focus effort, therefore, you don't actually apply, you're not doing everything necessary to grow.”
- Finances, such as budgeting and setting rates.
- Operations, such as streamlining processes and procedures.
- Technology, including automation and data analysis for improved performance.
- Mentorship, providing support and guidance for learners.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Leo Judkins is the founder of HabitRewire and Wellbeing for iGaming High-Performance Coaches. In this episode, Leo talks about how he was in the corporate world for quite a long time. Judkings was in a directorship before he started coaching; according to him, he is very overweight and lost 35 kilos, or about 80 pounds, and just wanted to help other people do the same.
“One of the big problems is the business coaching industry, if that's even our industry. Because all these business coaches are shouting about 10k months.”
- Throwing stuff out there, not building something.
- Iterative designs and running sprints.
- The art of being a trainer.
- The importance of developing your skills.
- The marketing plan that took my coaching business from 5k to 30k.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
We had another incredible, terrific day today. Shannon Mcneil is a guest and he uses his flex method to assist gyms attract lifelong members. I'm thinking of great additional additives to toss in here. He will now explain this in more detail. By doing so, you can change more lives in addition to making more money. In reality, his knowledge encompasses much more than simply gyms, including some of the topics we'll cover today. I am aware of this since Shannon and I have had numerous conversations that have had a significant impact on our business relationships. They are all very sound ideas and techniques.
“It's hard to step out of like when you're in the gym and in coaching mode with your clients, to putting on that business owner hat and looking at the data side of it. Because it's a different thing. It's a totally different skill set. But once you get that down and can look at things without the emotion behind it, you can just look at the objective.”
- The learning curve of running ads on facebook.
- The single most important thing coaches and gym owners should do.
- Personalization vs. cookie-cutter.
- Advice for people just starting out with paid ads.
- Less is more when done strategically.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, Nicki Hoffman provides an overview of her current brand, her business, and other accomplishments. She is passionate about helping individuals change their physical appearances in order to help them live longer and be the greatest parents possible. So let's get started by learning more!
“Even if it doesn't feel the best, in the moment, do what's best, because those secondary consequences of them really being ingrained into just that easy. ”
- Growing up in a rough childhood.
- Helping kids understand why they behave the way they do.
- Advice for parents who have young children.
- The shift that took me out of stress and anxiety.
- Learn by doing and pivot by doing.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
This episode is for you if you want to be one of the 10% of business owners who actually go out there and have an influence that can grow and that helps people improve. There has been a long-running study on this topic that was recently published. And the figures kind of change. You've undoubtedly heard some of this before, I'm sure. But currently, as of 2023, recent research found that 90% of enterprises across all industries fail within the first three years, that's right, three friggin years. There will undoubtedly be many other numbers on this. The same survey, I would add, found that at least 50% of businesses fail in the first year. With that, tune in to this episode to learn more!
“If you did not complete the things, if you did not do the money-making skills, if you did not complete what you said you were going to do, you are out of integrity, that is not a win. And don't beat yourself up about it.”
- The problem with distracting yourself with content
- Living in a constant state of fear and anxiety
- Focusing on the money-making skills
- What is conversion content?
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Today, let's discuss an issue that affects the entire planet, not just the entrepreneurial sector. The folks you are trying to help are actually being crushed by the subject that we'll be discussing today. I don't know if you're one of the many entrepreneurs who are being crushed by this epidemic, but you'll be able to tell in a moment. I know I have been one of them in the past, and I'm actively working to avoid becoming a victim of this dopamine addiction epidemic. In today's society, this is something that is quite obvious.
“It's certainly something that has definitely contributed to a lot of my success where a lot of people are out there and they're just, do do do do do. It's like do this, do that, do this, do that. And they end up burned out stressed. Sometimes there's no success, sometimes they do have success.”
Keynotes
- Do the activity that you’re overthinking.
- Not attracting dopamine-driven clients.
- Dopamine addiction on Instagram.
- Strategies for controlling dopamine.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
The six abilities required to start an online six-figure business can help grow a fitness or health coaching business to seven figures. These abilities can be applied to any service-based business or coach, and are based on experience in the health and fitness area and marketing. Hopefully, this will be valuable and helpful.
“I don't care if you buy your knife, it's not going to change my life at all. If somebody buys your stuff or not. It shouldn't change your life, it should change theirs.”
Keynotes
- Booking calls, closing sales calls, communicating a unique message to your audience and monetizing content.
- Consistency, predictability and predictability are key to generating leads and booking sales calls.
- Most people are trapped in the content commodity trap.
- Think first, then grow rich.
- An exclusive workshop in the zoom room for those who have not yet registered.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
This episode is about rising above adversity and achieving goals despite any challenges, frustrations, let downs, or disappointments. It is common for entrepreneurs to experience frustrations, let downs, disappointments, or challenges in their business, but many give up and stay in the pain and disappointment for so long that it tears down their soul. This episode aims to help entrepreneurs overcome this and achieve their goals.
“If you're out there to with great intention to make better change in the world, it's okay, if you break some freaking rules. That's what entrepreneurship is about. It's about going against the norm. It's about going against industry standards. It's about going against what is typically conventional.”
Keynotes
- Lesson 1: Fight for your goals
- Lesson 2: Practice acceptance
- Throwing off the seawall.
- Running boot camps in a local park.
- Waiting in a walk-on-line for a walk online.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Today, we'll cover the second of the four types of social media content you must own in order to expand your online coaching business in 2023. If you missed the previous episode, don't worry; I'll summarize the four sorts of material here shortly. On the previous podcast, we discussed them, I provided some instances, and I explained what they are. But, I strongly advise you to listen to the previous episode so you can catch up. With that in mind, what we're going to do today is go into a little bit more intermediate territory by delving deeper into the content strategy and formula. So let's get started.
“The ways we do this is through connection content that's going to attract the right people to you, when you do connection content effectively. ”
Keynotes
- Leveraging your algorithms tools.
- Breaking down your messaging and positioning.
- The importance of sequencing your content.
- Algorithm tools.
- Calories are like the calories to a meal.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Amanda Hanquist is a financial expert for health and fitness entrepreneurs, having started and grown a financial services practice in a male-dominated industry. She also fell in love with health and fitness as a mental release and started a nutritional consulting business. She realized that other entrepreneurs needed help on the financial side of running their businesses, just as she did. In today’s episode, Amanda gave us a rundown of how she created the business and brand she has today.
“If you want to grow long term wealth, and now we're we're getting into like I said, the other side of things a little bit, but if you want to grow long term wealth, do it right.”
Keynotes
- Getting addicted to the process of allocating money.
- The financial side of the business.
- Variable costs incurred with fulfillment.
- Know your numbers.
Connect with Amanda:
Instagram: https://www.instagram.com/amandahanq/
Facebook: https://www.facebook.com/amandamhanquist
LinkedIn: https://linkedin.com/amandahanquist
Tiktok: https://www.tiktok.com/@amanda.hanquist
Twitter: https://twitter.com/amandahanquist
Connect with Fit CFO:
Website: https://www.fitcfo.com/
Instagram: https://www.instagram.com/fitcfo/
Facebook: https://www.facebook.com/fitcfo
Youtube: https://www.youtube.com/channel/UC6h0m0cG0lZAztlVMctu88A
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Today, we are going to dive into the owning four types of social media content that you need to grow an online coaching business. So if that sounds interesting to you, let's dive on in.
“You're trying to give too much on how you could be harming somebody because again, you don't know that they don't know their specific situation.”
Keynotes
- Connect content vs. Influence content.
- The importance of consistency.
- Content has to move people.
- The importance of giving a good insight.
- Avoid commodity content.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Today we have episode number four of a four part series called the three M's to a Business Breakthrough. And in today's episode, we're going to be diving into the money making skills. Specifically, we're going to go into depth on five of them. These are the five skills that I personally have developed. So if that sounds interesting to you, let's go ahead and dive on into today.
“Knowing how to do this, knowing how to recruit talent, build systems, build processes. It's where I'm learning how to really be accepting to that identity and learning the things that I have to do to succeed.”
Keynotes
- The importance of character traits in fitness.
- Conversion Content Masterclass.
- Booking sales calls as a coach.
- Learning the art of coaching.
- Coaching a permanent behavioral change.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
The three M's to your Business Breakthrough is a four part series, and part three is what we have today. In this episode, we'll speak about the second M, which is your brand message and positioning. This is the key, and the way I'm doing things, even if you catch them standalone, they'll still be quite important. Now let's get started without further ado!
“Most people are kind of stuck in victimhood and things like that. And like, that's just the truth of it.”
Keynotes
- Chasing people doesn’t equate to leads.
- Taking responsibility for your messaging.
- Selling the unique solution and identity.
- You’re either in demand or an amateur.
- Getting to the real problem.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Today we're gonna dive into Episode number two of a four part series titled The three M's to a Business Breakthrough. Now, last week, we dove into what the three M's were. We unpack them just a little bit. In this episode, in the upcoming episodes, we're gonna go really deep into what it takes to have a Business Breakthrough. No matter where you are, what level you are, I'm going to give you at least from my experience, some of the tools and principles that I've learned along the way that have helped me every level that I've currently been at, and the things that I'm still using to continue to grow to my next level.
“We want dopamine, but their dopamine, they want dopamine from the wrong places.”
Keynotes
- The problem with success rates.
- The importance of the mindset and identity.
- The principles that govern our universe.
- The pendulum of gender in business.
- The importance of rewarding yourself for doing the work.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
What is Business Breakthrough? You know, every leg of the journey, and we're gonna say, just getting started. For folks who are like growing, they're on the journey. So if you're in the health and fitness coaching space, you got some clients, right, you're in the growth stage of your business, but you're still not there at that breakthrough, maybe you've had a little breakthrough to go from just starting to now growing.
“It’s not about the content but the skills of conversion content.”
Keynotes
- Common frustrations for new business owners.
- Show up confidently and powerfully every single day.
- Money-making moves.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Closers for Fitness was founded by Brent Kromer. He has a company that trains health coaches, fitness professionals, and fit pros in a unique way to market fitness. I met Brent and we got along. It's like a salesman and a marketer united! Therefore, two entirely different facets. Yet, many people who seek my marketing assistance do so in order to improve their messaging and increase the visibility of their material.
I affirmed that today's visitor could share his knowledge with my listeners, so pay attention!
“ I struggled for actually 12 years, right a little bit longer than you, but I struggled. See how I just pulled everything you said. And I made it about me.”
Keynotes
- The importance of having a strong start and strong end.
- The power of tone shifts in sales calls.
- Ask more questions, be interested in them.
- Hire an expert.
- Go through the proper steps and motions.
Connect with Brent:
Facebook: https://www.facebook.com/brent.kromer
Instagram: https://www.instagram.com/closers4fitness/
Facebook group: facebook.com/groups/fitnesssalesaccelerator
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Why only 3%, statistically speaking, will actually succeed inside of a business coaching program. And this has been true inside of weight loss coaching programs, and probably can be true in most of the coaching and consulting industry.
I'm going to break down what I've done to get past some of these hurdles of going through coaching program, mentorship program, Mastermind course, reading books, and not seeing success for quite a few years into what I personally did to actually achieve success and what I am now teaching to our students so that you can apply this into your life as well!
“If you want to be able to have a less objections and be able to actually drive people into your product or service, because you know that it's the best thing for them.”
Keynotes
- Mistakes people make in a coaching program.
- What is a belief and how does it work?
- The mistake of 90% doing 10% thinking.
- The first principle of mentalism.
- Principle of vibration and polarity.
- Principle of rhythm.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, we're gonna dive into the only three differences when it comes to selling a health or fitness coaching program for $150 $1,500, or even $5,000 or more. So listen or watch this, if you want to know how to sell higher priced programs. Now, these principles will apply whether you're selling a fitness program, a health coaching program, any product or any service, these will apply today, you see, there's a common frustration that I get all the time inside of the apps are talking to people. So if that sounds interesting to you, keep on listening!
“If you want to be able to have a less objections and be able to actually drive people into your product or service, because you know that it's the best thing for them.”
Keynotes
- Have a good promise for your fitness program.
- Making it easy for people to implement.
- Importance of having a hero message.
- Selling a belief vs selling a solution.
- The power of having a hero message.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Today we're going to dive into an episode titled, starting over how I would build a multiple six or seven figure online fitness business. If I was starting all over from scratch. That's right, if my business blew up tomorrow, this is what I would do if I was going to start another online fitness business. So if that sounds interesting to you, keep on listening!
“If you can't do it yourself, there's nobody that's gonna save you, you are the only one that's gonna save you.”
Keynotes
- The importance of having a minimal viable program.
- How to launch your program.
- Setting a goal to book more calls.
- Hiring an assistant coach and a va.
- Looking at your onboarding
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Today, we're gonna dive into the three things that keep most online health and fitness coaches, from getting to their first six figures, and really multiple, six figures. And I'm gonna give you the three things that I've personally done. And I've now coached 201 students on to be able to get past some of these initial hurdles, so that you can create your first six or multiple six figures inside of your health and fitness coaching business.
So if this sounds interesting, let's go ahead and dive on in now!
“If you had 10 conversations, and you generated five clients, I would be like, That's pretty damn good. We don't need to do anything more than that. So it's not always about the number.”
Keynotes
- The real story of growing a fitness business.
- What stops coaches from getting results?
- Selling to your warm audience.
- You likely have personal mindset problems.
- Helping your students to succeed.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
We had a returning visitor today. However, this is a little odd. And as you'll see in a moment, this is the first time we've had a returning guest. This person will be speaking about something very different but really helpful to those of you listening at this very moment. And Adrian Moreno, the creator of The Power Pitch firm, is our special guest today.
“I was like, all stories are interesting. The problem is, is not all stories are told. It doesn't matter how interesting a story is. All stories are interesting. You just need to tell a story. Because human beings are naturally inclined to be engaged in stories.”
Keynotes
- Leveraging the audience of other companies.
- Podcasts are a gold mine for business.
- Pitching strategy that most people are not leveraging.
- The power of telling a compelling story.
- Reflect on what’s true for you.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Today, we're gonna dive into the three ways to grow a coaching business on line. I know this is impacting a lot of coaches who are kind of believing these lies. And we're gonna go through the three different ways you could do it, and you're gonna see how all three of these ways have to be layered in order for you to successfully grow your business. So let's go ahead and dive on in.
“It feels good to stay in this consumption mode. But if you want to be an in demand coach, you got to focus on the fundamentals, and you got to make these fundamentals. Attractive, you got to make them, like seem really sexy.”
Keynotes
- Organically drive eyeballs to your content.
- You have to make up in numbers for lack of skill.
- Venture into paid ads and collaborations.
- Stage 2: Focus on expanding your reach.
- Joint ventures and collaboration.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Today, I'm going to be sharing with you these little weird. I don't know if they're necessarily weird as in, they are just kind of unusual tips that I was able to take from this NBC producer, which I'll share with you in a moment and apply them into my online fitness business a few years back, and it helped my contacts are getting more engagement, we started to get more leads, like people reaching out to us asking us questions. And ultimately, it led us to having a lot more online clients.
“I used to do this in my in my fitness business all the time. Instead of me just saying, Hey, you got to be in a calorie deficit to lose weight. I would infuse a story.”
Keynotes
- Do infographics and you get clients.
- The importance of getting the right message.
- The Hero and Villain story.
- The importance of having an unusual hook.
- Your story is what gets you to stand out.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
We'll be diving into the three steps for creating strategic content today—material that truly boosts sales for your company. Now, if I were to rate the questions that people ask me according to how frequently I get asked them, I would say that this is either number one or number two. And I'm going to get right into the responses I would give someone if we were having a coaching call. You will learn a little bit about how I would respond to your question as a result. What has actually helped me is what has really helped 201 coaches right now through their own social media content.
“Positioning is so important if it's not dialed in, and you pick a pain, but it's not actually like a pain or desire that your audience really resonates with, or at least the way that you're communicating that pain or desire.”
Keynotes
- The importance of having a strategic content plan.
- Strategies for creating a strategic content formula.
- Adding supporting content to your content formula.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
I'm going to ask you a question today: Is alignment really the new hustle? Keep listening if that sounds intriguing to you. Now, if you will pardon the expression, this was a rather well-liked slogan—or, as I should put it, really just a term, not even a slogan—but alignment. Furthermore, you feel as though you are, quote, unquote, "hustling, grinding," investing a lot of effort, but receiving nothing in return. If that describes you, then this episode will primarily be about you.
“Make up in numbers for what you lack in skill."
Keynotes
- Adding more intensity to your call booking system.
- Alignment is the new hustle.
- Make up in numbers for what you lack in skill.
- Increase the intensity of your content.
- It’s not all about strategy.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
What I'm going to share with you today is how to think about getting results. And what I mean by that is how the most successful people on our planet, think their thought process behind getting the actual results that they have in their life. So whether you are trying to grow your coaching business, or you want more financial freedom, whatever the result that you are going for right now in your life, and again, if you help clients, this will directly pertain to your client.
“Whatever your outcome is the results that you want, from macro level, what thought processes are going in, from a micro level around, like, the actions you're taking, what are your thought processes with each of those actions, changing your perspective, will change your life.”
Keynotes
- Burnout starts with your thinking.
- State of mind, feelings and emotions.
- Don’t care what other people think.
- Everything comes from a thought process.
- Being the person you want to become.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Hi everyone, today in this short episode, I will talk all about CTA or Call To Action, why it is important and how it impacts and changes the way we communicate.
“When you know how to create some more predictability for yourself inside of your actual marketing, you can have predictability because you know that like when you make a good, powerful call to action, people will respond.”
Keynotes
- Call to Action that converts.
- How to create some more predictability for yourself inside of your actual marketing,
- The better way to communicate
- And so much more.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
We are going to talk somewhat contentious topic in this episode because it isn't discussed enough in the coaching community. And in my opinion, it ought to be. Due to the fact that many people tend to push this beneath the couch cushion rather than actually bringing it up. And as a result, many individuals continue to experience hardship and underutilize their potential.
“You can feel overwhelmed, you can feel frustrated, you can feel self doubt, you can feel anxiety, you can overthink everything. These are all caused from some level of fear.”
Keynotes
- Graphing out success.
- Master the fundamentals of prospecting.
- Mastering the fundamentals.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
This episode is meant to assist you run a coaching business by offering clarity and what to dos. I'm going to walk you through an exact roadmap, if you will, an action plan, a battle plan, however you want to think about it to give you clarity on what you should do, regardless of whether you're running a coaching business where you're helping people with weight loss or with health in any way, or with mindset, or with spirituality, or any other way that you are helping people.
“Detach yourself. You're going to live! You're going to be fine! If you're overwhelmed, if you're stressed, if you're feeling any which way you are not your business. Your business is a separate entity.”
Keynotes
- You have to nurture your community.
- You have to have strategic content.
- The more you can automate and delegate the better, the better.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
The topic of how to achieve a breakthrough year in 2023 will be covered in this episode. What does "breakthrough year" mean? Well, that's how I characterize a breakthrough year, and I think it's crucially important to have a framework for everything we hope to do. So that you may establish the proper standards for yourself and have the proper expectations. However, I would define a breakthrough as something that you go through or achieve that you once believed was impossible.
“It's easy to allow our fears, self doubts, procrastinations and all the limiting beliefs that we have to control us. But having a reasons that lights you up is the key.”
Keynotes
- When you are helping people, you are in the people business.
- Things you need to do if you want to make money online.
- Turn your business goals into daily action steps.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Today's topic is something that struggling business owners just avoid doing. The trainers who are in demand in their marketplaces do it religiously, in contrast to the most prosperous businesspeople. This will boil down to the magic of tracking and how, when you're tracking the appropriate metrics and you've formed this habit, it will alter the trajectory of your business and generate more revenue than any other habit.
“A lot of people operate off of intuition only and have a blatant disregard to any numbers.”
Keynotes
- You have to know where your attention is right now.
- Make more offers to more people.
- When you’re running a coaching business, these are the things you need to be tracking.
- If your revenue is not going up, it’s because one of the other numbers is trending down.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Today, we're going to go into how to harness a fundamental law of the universe to transform your business. The law of polarity is what it is known as. Now that you know what the law is, and I'll give you a good reference point if you want to learn more about this law, I'm going to really talk through it in terms of how I've used it in my business and in my personal life to be able to create more breakthroughs and success for myself and my family, and how I've given this principle or how I've demonstrated how to use this principle to some of my clients to have the same results in their lives.
“Where can I find gratitude? So if you went broke? What what could you be grateful for? Maybe it's it'll teach you a lesson. You know, maybe you'll learn something, maybe you'll you know, you'll love the simplicity of life.”
Keynotes
- There’s no such thing as hot and cold, they’re both opposites.
- What are the truths in your thoughts.
- When you do this effectively for yourself, you shouldn’t feel like super joy.
- The two extremes of your emotions in business.
- The Levels of Consciousness chart.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, I'm going to sob because an offer of ours recently went viral. And by "viral," I mean that many people yearned for it. New Year's rush is approaching. And a lot of people will be aiming to change something in their lives as a whole, whether it be their weight, their thinking, their health, or one of their relationships. Everyone wants to start over on a new footing.
“Everybody's still teaching outdated strategies. Everybody's just telling you to just go post value posts, or go do reels, or they're just like telling you to go do the vehicle.”
Keynotes
- If your offer is generic, you’re just generic.
- You want to make people feel certain that they will win.
- The only thing you want to be careful of with a guarantee is you need to have stipulations.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
We'll speak about how to make steady sales in your business so you don't have to rely on New Year's promotions or sell your soul to Black Friday deals that devalue you as a coach and as a human being giving services. Now we know that with the correct diet plan, the right attitude, and the right fitness plan, we can achieve our goals. Aren't results easy to come by? If you're a coach who has previously assisted clients with weight loss, you know that when someone has the correct eating strategy and the right fitness plan, they'll simply lose weight. The same may be said for producing consistent sales.
“You have to have a strategy to get eyeballs consistently and predictably, in your business. If you don't have that, and social media is landscape today, you're quickly left to only dealing with only having your warm audience.”
Keynotes
- The same is true with making consistent sales for an online business.
- The first thing you need to do to get your business to become more consistent.
- You have to have a strategy to get eyeballs consistently and predictably in your business.
- Driving traffic is a daily thing. Have your systems in place.
- Two major ways to get better at your business.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
The question isn't, "How can I become noticed?". How do I have predictability, for example? How can I maintain consistency in my business? And it actually boils down to how can I become safe. It manifests differently for various people. And I'm going to address the question today; the solution is to become in demand, such as having demand for your services or for what you do.
“But what happens is a lot of the things we do gets a so temporary, temporarily results that made no sense those words, it gets us results that are temporary, is what I'm trying to say is what I'm trying to say is so why do we get this temporary results despite putting in the action.”
Keynotes
- The current reality for most of the coaching industry.
- The first thing you have to do to become in demand of yourself.
- Content is a commodity. It has to do with messaging.
- You have to know your numbers.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
We'll go over seven topics today that more coaches need to be aware of as we approach 2023. Here, you have to shift your perspective or your company will perish. And over the past six to eight months, I would say it has become more pronounced in the coaching market, where we have seen many coaching organizations really, truly struggle. I'll go into these seven aspects in greater detail below.
“People are talking about losing weight, losing belly fat. I was able to really influence my audience into understanding that the reason they still have stubborn belly fat was linked to their metabolism and their hormones.”
Keynotes
- Creating a unique difference in the marketplace.
- The truth will set you free.
- Be open to adapting to new and better ways to serve your audience.
- The importance of speaking your authentic message
- The 7 things that more coaches need to know.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Olivier Brisson Roy possesses many of the qualities that great coaches and business people should have, including initiative, resourcefulness, and a willingness to take risks. He is with us today to discuss what has helped him and what he has been doing, or his journey toward progress. Right, success leaves traces. You may use the ideas that resonate with you to your own business by finding them.
“I want to help people transform their lives. I have a passion for personal training, I went through this transformation, I want other people to go through this transformation. But I just couldn't communicate. Like I couldn't communicate what I wanted to help people with. Because I don't know what I was doing was posting just like everybody else.”
Keynotes
- Finding your own voice and overcoming mindset blocks.
- Learn how to get people to get hooked into your videos.
- The secret to success is to stay consistent.
- Doing the boring work and setting your expectations on a longer horizon.
- You’re giving value, but you aren’t getting people reaching out to you in return.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
There are moments when it seems like you are working really hard and providing people with incredibly valuable information. Is anyone even listening, though? Does anyone realize this isn't an algorithm issue? What is happening? Why, for instance, can't you reach further? And if you do manage to get both engagement and reach? Why don't more individuals approach you and seek for your assistance, like what's up?
“If you don't have a great message, then you don't have something that is unique. A great message means that it's unique to your audience.”
Keynotes
- Infuse your story.
- You can use analogies or metaphors to teach your audience.
- There’s always a story before the teaching topic.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
You might need to make some adjustments and fit assisting others in. You'll be coaching folks generally in the same way. It will be extremely difficult for you to expand if you're always attempting to train individuals one-on-one without a system in place, a special procedure in your organization, or both. Therefore, unless you only want to run a modest one-to-one business. You should surely put in place a special system and scalable deliverables.
“The first thing people see when they enter your world, it matters big time.”
Keynotes
- First impressions matter.
- If you don’t give people the things they want, it results in low compliance.
- Hit your client with the right deliverables.
- Make them feel good and supported.
- Balance it, give them what they want at the same time, what they need.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
If you already post content 3-4 times a week or more, chances are you post content every day. But let's start here. If you're not currently posting any content, it's a good idea to start there by going ahead and actually posting content, etc. But if not, you're already posting content at least 3-4 times a week. If you're posting but aren't getting consistent leads, you're not consistently booking sales calls and shouldn't actually be recruiting customers. If your business isn't generating the sales you expect despite your best efforts, you're probably in what I call the content product trap.
“If your main strategy is to post content to try to go viral, you're going to probably have a very inconsistent and there is a challenging time, creating sales in your business.”
Keynotes
- It doesn’t mean you post more contents, it doesn’t mean that you will instantly have high engagement.
- To actually create content that's going to not just attract your ideal clients to you, but even convert them.
- If you're trying to talk to a whole niche and you're talking 23456 different avatars, it's gonna be hard to speak to one person in your content.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
If you already post content 3-4 times a week or more, chances are you post content every day. But let's start here. If you're not currently posting any content, it's a good idea to start there by going ahead and actually posting content, etc. But if not, you're already posting content at least 3-4 times a week. If you're posting but aren't getting consistent leads, you're not consistently booking sales calls and shouldn't actually be recruiting customers. If your business isn't generating the sales you expect despite your best efforts, you're probably in what I call the content product trap.
“If your main strategy is to post content to try to go viral, you're going to probably have a very inconsistent and there is a challenging time, creating sales in your business.”
Keynotes
- It doesn’t mean you post more contents, it doesn’t mean that you will instantly have high engagement.
- To actually create content that's going to not just attract your ideal clients to you, but even convert them.
- If you're trying to talk to a whole niche and you're talking 23456 different avatars, it's gonna be hard to speak to one person in your content.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
I've had a ton of guests on the show, and I've now worked with over 175 coaches in the fields of fitness, health, nutrition, and mindset. And I just thought it was really fascinating that the majority of these coaches who are making multiple six figures, multiple seven figures, and even coaches who I've interviewed who are making multiple eight figures and nine figures in their business all shared a lot of similar beliefs about the things they hold dear.
“There is a universal principle called cause and effect. Stop focusing on the effect because you literally squeeze off and diminish the cause.”
Keynotes
- If you don’t shift how you perceive things, nothing changes.
- What you focus on, expands.
- When you focus on the effect, the cause diminishes.
- Always look at for the highest and best use of your time and opportunities.
- Don't waste your effort or energy on or capital on lesser yielding less worthy things.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
I've had a ton of guests on the show, and I've now worked with over 175 coaches in the fields of fitness, health, nutrition, and mindset. And I just thought it was really fascinating that the majority of these coaches who are making multiple six figures, multiple seven figures, and even coaches who I've interviewed who are making multiple eight figures and nine figures in their business all shared a lot of similar beliefs about the things they hold dear.
“There is a universal principle called cause and effect. Stop focusing on the effect because you literally squeeze off and diminish the cause.”
Keynotes
- If you don’t shift how you perceive things, nothing changes.
- What you focus on, expands.
- When you focus on the effect, the cause diminishes.
- Always look at for the highest and best use of your time and opportunities.
- Don't waste your effort or energy on or capital on lesser yielding less worthy things.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
We'll discuss a couple of major mindset barriers today that prevent many really gifted coaches from establishing healthy, expanding businesses. If it isn't an open loop already, I don't know what it is. In all seriousness, though, a lot of gifted coaches—I count myself among them—are frequently prevented from having what most people would consider to be truly great businesses. And it's not because they lack aptitude or ability; rather, they frequently encounter subconscious mental barriers that prevent them from moving further.
“Where have you already been winning in your life? Even if it's not been in your business, you can be like, Yeah, I win.”
Keynotes
- Focus on one process at a time, it's like the change becomes, it's like normal.
- Driving leads every single day.
- Improve your chat scripts.
- Don’t focus on improving like seven processes at once.
- Learn how to have a good leadership skills.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Today's topic will be somewhat more mindset-related. And I'm going to talk a little bit about my routines and some of the non-negotiable that I do every day without fail, even on the days when I don't feel like it, as well as what I do on the days when I inevitably have days when I just feel like, "Dude, I don't feel like doing anything, I'm exhausted."
A company owner often has tasks to complete on a regular basis, particularly when operating a coaching business where clients are present. A business owner generally has tasks to complete on a regular basis, particularly when operating a coaching business where clients are present. And whether you have a large team or not, the more on target you need to be the bigger your team, and the more on a point you need to be the smaller your team. In any case, this is what I do. And on days like today, I record the podcast even if I don't want to because I think, Hey, I'm going to do something to help people.
“if you want to be a successful in demand Coach, you've got to keep yourself in the awareness. You've got to ask yourself, how would the person that I want to become show up today?”
Keynotes
- Getting the sympathetic nervous system fired up.
- Silence your mind and do some breathing exercises.
- Have a set of non negotiable that will happen without fail whether you are feeling your best or not.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we'll discuss the best ways to market your online fitness coaching business to potential customers. This episode will have a significant impact if you are pushing sales or using social media to create sales for a business. I'm going to give several instances of the things we did to expand our online fitness coaching business and now assist hundreds of people in doing the same. So, if you're ready, let's jump right in.
“If you're posting content like crazy, you're doing the work. Even if you're like Dude, I'm posting three times a week, that's still enough. That's still enough, if you have the right strategy, which we're gonna get into next. And so if you're doing that right now, and you're like, Man, like I'm posting on every platform. And maybe you get leads, but you're not really finding that they're converting into high quality clients, especially not somebody's gonna pay you what you're worth, then that's what you're in, you're in what's called the commodity content trap.”
Keynotes
- Drive traffic to our main platform.
- What makes work for you might won’t work for everyone.
- Don’t fix what’s not broken.
- Algorithm changes every month.
- You’ve got to really play the game.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
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Here are a few of the most common explanations for why trainers often update information. We'll explain why this isn't the case in today's episode of the School of Impact podcast and what you can do to fix it if you're a trainer who consistently posts content, perhaps at least 3–4 times a week, or more frequently, perhaps every day, or twice a day, whatever it is. So, welcome to another episode of the School of Impact podcast. So let's get going right away today. Please pay attention.
“When I say your messaging is off, it's typically is going to be one of two things, either you're literally just not speaking to your avatars, specific pains, desires, like you're just not hitting the mark. There is a market to message mismatch, the message that you're putting out which is pretty much how you're communicating inside of your content, is just not hitting your audience where they're at right now.”
Keynotes
- Imagine yourself on their position.
- If you’re posting content it means you’re taking actions.
- If messaging is off, then it won't work.
- You are saying what everybody else is saying. Therefore, your audience just doesn't connect with it.
- Be authentic and unique.
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Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
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In order to help you get more inbound leads—people who are actually DMing you—I'm going to teach you a new technique for creating content that is genuinely intended to convert. As a result, you may schedule more sales calls from people who have reached out to you as a result of your content rather than having to chase them down or deal with their ghosting, etc. There are a few distinct approaches that are currently effective for doing it. With today's episode, I want to only slightly increase the number of individuals who are contacting you. Thus, you may schedule a few additional calls each week. And I'll offer you some specific instances of posts I've written. And some clients who have done so have been successful in generating five to twenty-five sales calls for a single post.
“A lot of people have opened up a new online fitness business, or they've created a new revenue stream online, or their hybrid or whatever, right. And so, it's definitely not gonna get any easier to stand out, meant to do this. And so you want to make sure that you're putting in the time now.”
Keynotes
- Have the right hook meaning speaking to your avatar specific pains and desires.
- When you have the right hook, your content is never saturated.
- Every piece of content that you put out there should have the right hook.
- Why it worked is because it wasn't generic.
- Speak uniquely to your audience.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
I observe a lot of online nutrition and fitness gurus dealing with this in their businesses. And if it hasn't already, I hope it never does to you. However, there is a good chance that it will. The subject is also how to manage overload so that you can move from feeling burned out to really flourishing in the online fitness industry. Because this occurs to business owners everywhere, this actually applies to any industry. Nobody is immune to this, and I feel like it happens more frequently than people care to acknowledge in public, so what I'm going to discuss is just how I coped with it and how I still deal with it today.
“Silence in my mind, I noticed I noticeably have worse business results, but when I do consistently sit in silence. I have much better business results and I feel better. I just feel way better.”
Keynotes
- Show up!
- Remember that it's all illusion
- Close the loop
- Business is uncertain
- You’re not supposed to good things instead right
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
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In today's episode, I'll elaborate a little more on why I'm doing that. However, I'm producing very strategic content that is intended to provide particular value depending on where our prospects are in the customer journey, the kind of information they have access to, and their level of trust in our brand. I'll show you how you can do the same thing in your business here in a moment. Again, depending on when you listen to this, a significant hurricane recently passed over Florida at the time this audio was made.
“When you post content, it is going into a sea of millions of other pieces of content on these platforms. And it has become commoditized.”
Keynotes
- Create the right book
- You have to have the right angle
- Attach all the tactical pieces
- Create conversion content
- Teach people how to speak their message
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we'll discuss what to do if you're feeling stuck. If your business is currently experiencing a revenue or sales plateau, whether it's $5,000, $10,000, or less, or below $20,000, $30,000, or $50,000, feeling stopped is feeling trapped. And the reason why is usually because they need to modify a variable in order to achieve better outcomes. For example, they may need to raise their weights, increase their volume, or tweak their calorie intake.
“It's a bad habit. We get sucked into dopamine and that will straight up kill your results. Like you don't have to listen you just go try it out for yourself. So that could be like something especially it doesn't matter what level you're on.”
Keynotes
- Identify where you are now.
- Keep tracking your revenue.
- Think carefully about your thoughts and actions.
- It feels good to consume content.
- Try out strategies if you’re stuck.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
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In this episode, I'll discuss why I still believe that setting outcome-based goals is appropriate. However, that shouldn't be the main priority. And I'm going to offer you one specific habit that, if you simply try it out—at least, I have and we have now with many of our students who apply this one habit into their lives—will help you make more money and bring in more income for your business than ever before. So let's start by dissecting the error that I believe many coaches do.
“If people aren't reading your post, you make your headline just may suck, or your hook may suck, or your messaging may be off. But you're not going to know that unless you are tracking these pieces of data."
Keynotes
- Post minimum three pieces of conversion content every single week.
- Make three calls every single day.
- Start doing whatever actions you're committing to.
- The amount of conversations goal is kind of forces you to get better with your content.
- You're you are getting people to raise their hands and initiates a conversation with them.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, we'll explore what to do if you aren't booking as many sales calls as your company requires for you to reach your desired income targets. This is true even if you upload material three, four, or even more times each week, but you still don't consistently receive enough sales calls to cover your costs. I'm going to explain why this frequently occurs.
“The more engagement, the more followers you get, like it makes sense, right? The more sales that you should be able to have. That's kind of like a diet or thinking, the less food they eat, the more weight they should lose, right? It logically makes sense."
Keynotes
- Analyze what is going on.
- Focus on getting more engaged followers.
- Break it down into traffic leads.
- Driving sales or driving eyeballs into strategic content.
- Get actual people to reach out.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
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Mike Westerdal is our guest today. Not only is he said to be a good performer, but also a big hitter. He acts vehemently in whatever he undertakes. Besides that, he is praised for always being incredibly appreciative, humble, and generous, as well as for constantly attempting to give back. He is a national best-selling fitness author who has devoted the last 20 years of his life to assisting both men and women in enhancing their physical well-being. Additionally, he owns Critical Bench, the internet's oldest fitness publishing firm, which has more than a million YouTube followers. Additionally, they have more than 2 million social media followers, email subscribers, and members across all of their platforms. He is also a machine for producing digital material.
“When I get here, I'll get some support, you know, or whatever it may be. But like, knowing that failure is inevitable. That is, like refreshing. It's like, okay, no, it's coming."
Keynotes
- Give somebody a lot of value lead with value.
- Just keep showing up.
- It’s okay to help and it’s okay to ask for help.
- Donating must make you feel grateful instead of guilt.
- Time management is essential.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, we will discuss how to succeed as an online fitness coach in a saturated market. Let's be clear about what it takes to expand an online fitness business in 2018 and 2022. Now, what we're going to discuss today are the four to five key stages that transition from being a burnout club owner to being able to create a very successful online fitness business.
“If you're not even doing anything, then just go do something. You have no right to complain if you're not actually crushing it right now."
Keynotes
- It's not your fault if you've been misled, but it is your responsibility to change it.
- If you don't take the actions, then don’t expect any kind of result.
- the word crush it is how do you compete against all of these other people these other coaches that are out there promoting very similar message.
- Short form content is creating these dopamine addicts where people are just addicted to the dopamine.
- People are not going to have enough attention span to be able to actually get results.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Today is a very direct episode. Well in this episode you will be given exact methods how a lot of business worked for me and is definitely long lasting and not fad. People trying to figure this out, they're trying to figurmomentum andw actually,edictable sales in their business in the struggling. Now, let's gear this more towards the online fitness coach, because that is what is best.
“Anytime that I stopped succeeding in my business, meaning like, I stopped having consistent and predictable revenue coming in, was when I veered away from these things."
Keynotes
- Its a must to have authoritative energy.
- Believe in a law of repricocacy.
- Have some money mindset blocks.
- Make a call to action every day.
- Serve people with great service.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode we will deep dive what you could do to start creating more momentum, and actually more consistency and predictability. I've been going over these, you know, these trainings that we're coming up with on like some of our coaching calls. Also thee second part of this is where this is what a lot of this is coming from is over the last like nine to 10 months.
“Your piece of content is just one of those messages. How are you going to get that to convert them into sales. That's why there has to be more intention and strategy nowadays.”
Keynotes
- The number one mistake is not having a conversion focused strategy.
- Connect with your audience first to create demand.
- Your unique solution makes your brand stand out.
- Elicit the right emotions and shifting perspective of creation.
- Reach out to the people because of them are too insecure yet to reach out first.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode we will deep dive what you could do to start creating more momentum, and actually more consistency and predictability. I've been going over these, you know, these trainings that we're coming up with on like some of our coaching calls. Also thee second part of this is where this is what a lot of this is coming from is over the last like nine to 10 months.
“Your piece of content is just one of those messages. How are you going to get that to convert them into sales. That's why there has to be more intention and strategy nowadays.”
Keynotes
- The number one mistake is not having a conversion focused strategy.
- Connect with your audience first to create demand.
- Your unique solution makes your brand stand out.
- Elicit the right emotions and shifting perspective of creation.
- Reach out to the people because of them are too insecure yet to reach out first.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we'll go into great detail on how to get more sales calls booked and how to launch an online fitness business. Moreover, what we currently do and what we teach our students. By truly understanding how to convey a message inside your material, that sets you apart and connects you with your avatar or avatars.
“So as the coach, if you're spending all of this time creating this amazing high value content, and then it doesn't get seen, it kind of makes you feel like crap, right? And so what you want to start thinking about here is, how can you communicate your message in your content, in a way, like a core belief?”
Keynotes
- Having a message that stands you apart from everybody else
- Makes a tremendous difference when it comes to your audience choosing you versus somebody else
- Lead gen is just sporadic
- Posting content regularly
- Stick with a core belief that outweighs your avatars, current beliefs.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we'll go in-depth on how to create evergreen content even if you upload material three or four times a week or do other things like conducting challenges to try to increase sales in your business. There is simply this inconsistent behavior, or you simply don't have people reaching out to you frequently to inquire about things. We'll talk about how to fix this issue in this episode.
“If your program, if your coaching program, has now helped 1000s of people, what impact has that now made in the world in your eyes? If you haven't yet done that, write this down. This is going to be super powerful for you to be able to use in your speaking.”
Keynotes
- Think about your deeper purpose
- Infuse storytelling in your speaking
- The point of a story is to elicit emotions
- To have energy and strategy is a must
- Learn how to maximize engagement
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we'll get into the topic of teaching others and producing compelling content that increases sales. Additionally, I will discuss a woman who attended one of my most recent seminars and who will jam with us on this episode to do brainstorming and other topics.
“ For us, we do 60 or 60 to 70% of the time, I don't know if there's a right or wrong formula. That's just what we do. And then you want to create a sales system, we use a Live series launch and strategic life formulas. That's a system that we personally use. ”
Keynotes
- Communication is your way of conveying your message to your audience
- Sharpened your message
- Speak onto objections
- Help your audience to see things differently
- Generate leads and clients consistently
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, I'll go back to 2020 and show you how two big changes happened that exploded the revenue of my coaching business. So listen up and see why impact is profitable and how to make it happen!
“But as you continue to walk down this beach, you hear some more screaming, and then you look out in the distance and you see what looks like somebody's hands waving, and as you look a little bit closer, you see an actual person way out in the ocean.”
Keynotes
- Focus how to have an impact
- Be in service
- Dont pop up random stuff
- Focusing on creating lead generation and sales machine
- Make and use strategic videos
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, we're going to look at the two missing pieces that most fitness trainers find. Content, as most trainers generally do with their marketing, greatly hinders leads from flowing in in a continuous, consistent and predictable way.
“The value that content and information had just a few years ago doesn't hold the same weight today. The fact of the matter is that there are a crap ton of messages every day that you're very ideal clients, the people that you're marketing to are seeing.”
Keynotes
- You need to lead by example
- Be consistent
- Drop your deeper purpose
- Value your contents
- Don’t afraid to speak up
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, we're going to really dive into some mindset type stuff that goes along with really growing. And how the biggest lie that I feel that I was told and that I still see in the industry pretty prominently is that it's so easy to grow a business that all you shouldn't be doing is like go post some content, or DM a bunch of people, or maybe run some ads.
“You got to learn how to create demand, like when you learn how to shift perspectives, to the people in your audience, when you learn how to truly create demand for your stuff.”
Keynotes
- Clear on who you wanted to serve.
- Create a unique vehicle around it.
- Show people who you are as a person.
- Positioned yourself differently.
- Make headlines that are good for hooking people.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, let’s dive into a simple storytelling formula that has unintentionally helped me and my clients tremendously in maximizing engagement with live video. B.To bring more sales to your store.
“So you started to do the bridge, which was like joining getting a flexible fuel nutrition process, which was my one of my processes in our business. And now you're painting the new life. So that's a simple way you could do that. You could do that with a personal story, obviously with a client case study story. And that is ultimately how you use storytelling with your content with your videos to increase engagement and make sales.”
Keynotes
- You need to be good, bad, or atleast try.
- Mob content stands for mistakes, objections and beliefs.
- pick amistake or objection that your audience currently has.
- You're gonna want to look now at what we just covered
- Pick like maybe a connection point.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, we learn from a pretty burnt out gym owner how to start an online fitness business. Also, if you are already online and trying to find a more effective and efficient way to acquire customers, this is definitely for you.
“A lot of people think it's like, oh, yeah, home run out of the park. Not at all. I did fail beforehand, but I wasn't well put together. And here's the key lesson before I give you some of the step by step strategy in which I use, here's a really big key lesson, you want to be prepared. You don't have to overthink these things. ”
Keynotes
- Get registered, get signed up for it.
- Have a strategic live video formula.
- Break objections and shift perspectives.
- Messaging is really how you're communicating your offer in your content.
- Engagement is important.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, we'll dive into how you can use Tic Toc to generate more leads and get more sales from your online business alongside trend queen Wave Wyld. I will elaborate on that. I know a lot of coaches listening to this have been announced. We will detail how to get the most out of this platform depending on your overall strategy.
“You know, when you are posting on social media, you are putting yourself out there like you're opening up a big vulnerability. You're opening yourself up to people but and they're, you know, they hate on TikTok is, you know, a little bit notorious. No, I don't want to scare people. I don't want to freak them out.”
Keynotes
- Focus on your content.
- Depending on how people engage with it is how your video is going to perform.
- More exposure more chance to grow an audience.
- One of the big mistakes is not making enough offers, or really not making offers at all.
- Be careful about switching your language altogether.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, we're hitting the endgame not only to make more money, but frankly, to really learn how to communicate with your company in a way that allows you to be more influential and creative.
“I feel like when people are burnt out in the DMS, the first question I'm going to ask you is how good is your boundary setting? Because if you're in the DMS and your free fitness coaching 20 people a day, you would be exhausted. You know, I don't think that we should be not present and intentional in conversations because we need that.”
Keynotes
- Think what’s your initial message that you're sending out to people.
- Take the time to actually consume the content that they put out for 30 seconds.
- Say something beautiful to them, and then send them a message afterwards.
- Speak out about things that you most likely have gone through and experienced.
- You're doing them a disservice by focusing on other people.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, I'm going to tell you what really worked well for me when I was running my own online fitness business. And what works well, 99% of our clients are in health, fitness, nutrition mindset. And discover what's really working well right now. It's so easy to get kind of caught up in really chasing the likes and the hearts and the follows and the engagement and all that stuff, right.
“I feel like in the coaching space right now, it's become so like, people are just so into this cold DMing and this outbound reach, and they're just so like, hungry, and they're trying to get clients, but they're taking the wrong approach.”
Keynotes
- Just simply reach out and make the person feel important.
- Make sure that you have something of value that you can give to that person that's going to help solve a problem for them.
- You can simply offer them an audit.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, we'll dive into the coaching mindset you're looking for. Some of the beliefs that you currently know, cite, do not cite, and may help you to truly trust that your business success has been within the last decade.
“You're definitely not going to be able to scale and have a really long term business without being burned the heck out. It’s okay to hustle in the beginning. It's you got to hustle, you got to grind."
Keynotes
- Grind in your business is when you are first getting started.
- An in demand coach focuses on impact first income.
- The less that you do, the more that you make.
- Make sure that you're not going to reinvent the wheel.
- People always pay to have their problems solved.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, we'll step by step on how to get enough $ 20,000 leads in your online fitness business, primarily using live video and organic social media. You'll also learn what you need to do as part of a high-demand coaching program to find out what's working today.
“Just start with something general right now, say like flexible dieting, for example, or intermittent fasting. Over time, you're going to want to make it more unique, but for now, just start general. Don't overcomplicate this, because it doesn't have to be too complicated."
Keynotes
- Have a really solid promise
- Creating a lead magnet
- To create messaging around the lead magnet
- Create a message around your offer.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, we talked about the five layers you need or should have. If you want to feel more natural about selling in front of the camera. Therefore, if you are a coach who currently has a coaching program and want to get more clients involved in that coaching program and take advantage of social media, then this episode is for you.
“A CEO, they're probably not dealing with like, they're probably not going to get off work and go drink a beer, right? They're gonna probably take care of business, right?" So there's going to be different pains and desires that the avatar has. So make sure that you're speaking to the pains and desires of your avatar, not the entire niche.”
Keynotes
- Have an entire framework in the in demand coach program.
- If you don't have a great hook, you don't have a call to action.
- If you don't have the right bait, if you don't have the right hook on the line, you're not going to catch anything.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, we'll show you how to succeed as an online fitness and nutrition wellness coach in a crowded market, or at least, it will give you the experience of how to do it and how to show students how to do it.
“Posting the same kinds of content, really speaking the same or very similar messaging to everybody else in the industry, right to other coaches that are in your same niche. And if this is you, like take a moment, if you're feeling triggered by this, take a moment to ask yourself, why? Because right now, if you're not having the consistency, if you're not having to predictability, it's not because you're not good enough, the likelihood is that you're just not positioning yourself the way that you should be positioned. ”
Keynotes
- Buy based off the branding.
- Sharpen up your message.
- Create better positioning in the marketplace.
- Focus really on surface-level stuff.
- Think about pains like symptoms.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, we'll show you how Elmita offers live video. This is actually a five-step strategy to teach students. And the fact that one of the clients booked 10 sales calls, eligible sales calls, and literally filled his calendar for a week and a half, all with live video, and how he did. I'll show you that. And that's what we've never received from the top 10 calls from students in a day. We booked people with 3 phone calls, 4 phone calls, 5 phone calls, and 6 phone calls. And it's really, really cool. And I would like to give you this today, hoping it will help you get some calls on your calendar.
“The purpose of the live series launch is to make sure that you are getting a group of people that are already on your Facebook, or your Instagram, or your Tik Tok. Wherever you are posting content regularly, you want to get all of those people into one specific series, right. And so this is something that I did not do on purpose, but I came up with an accident when I was running my fitness business.”
Keynotes
- Do a live video because it’s the fastest way to really build a connection.
- Come up with an offer.
- Center your series around, like the biggest mistakes your audience is making.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.growmyvisibility.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, we’re going to talk about how to convert viewers from the new updates from social media sites, aka TIKTOK, reels, and shorts! whether it's live video or the short form. Learn why you need to do it and how to actually make a convert.
“So the short form video can be anywhere from up to 60 seconds, I don't think yeah, 60 seconds is like where the cutoff is. I've seen them as low as seven seconds, which I'll explain how you can actually make a lot of sales with a very, very short video. But the thing is, nobody's gonna see your video if you don't have a great headline.”
Keynotes
- Speak a pain or desire that your avatar has.
- Think about most human beings are always thinking about it's like the lower level.
- Make sure to speak and eliciting the emotion.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.growmyvisibility.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, I’m going to be giving you a five-step strategy on how to be able to make an impact, be able to make more income in your business by using the power of your words.
Know what is the five-step strategy by listening!
“For years in my business, I was like, treading uphill. I was fighting an uphill battle. It's like every strategy, I was in different masterminds, different coaching programs, I've tried everything, I literally for a little bit. And I'm just going to be open with this, like I, you know, modeled, pretty much basically copied other people's marketing, because I didn't know what the heck I was doing. And I didn't get the same results, right.”
Keynotes
- You’re not getting the result, it's because of the energy.
- Just make your call to action.
- following just one to two major strategies.
- They learn how to communicate in a way that actually gets results.
- Learn how to actually speak to captivate people.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.growmyvisibility.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, we will tackle how even your favorite coaches got their fears. It is hard to conquer, but it is possible to pass through. With the right amount of determination and the greatest impact and connection tools, just like your coaches. If they can, you can too.
Learn the powerful tool to be not afraid infront of the camera!
“ Be your voice. You have this power inside of you.”
Keynotes
- You should be empowered with your own thoughts.
- Create a system based on how people process information.
- When you bring more fulfillment to your life, you naturally make more money.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.growmyvisibility.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
The guest of today's episode is Dr. Chris Bolger, a world-record athlete and creator of the perceptual process. He shared the experience of such exemplary achievements, as well as the entrepreneurial spirit that not everyone has but that can be easily achieved with sufficient determination.
Learn about the unorthodox mindset hack by listening!
“ I quickly learned that being a magician there was a secret behind the trick. And the trick wasn't actually magic. But there's still I've yet to find the trick behind hypnosis.”
Keynotes
- You should be empowered with your own thoughts.
- Create a system based on how people process information.
- When you bring more fulfillment to your life, you naturally make more money.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, you'll get to know some simple yet strategic ways to get high-ticket clients across all the social media you can think of! Like Facebook, Instagram, and even the mainstream app in the midst of a pandemic, Tik Tok.
Learn how I managed to generate over 300 high-ticket clients in just a couple of years!
"The reason some things don't work in this day and age, especially when it comes to content marketing, is because it's a lot about just posting the content or trying to teach to our audience, when what we really want to do is create demand.”
Keynotes
- You've got to communicate in a way that creates demand for your stuff.
- Communication creates demand.
- We learn how to position ourselves a little bit differently.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In today's episode, you'll learn how to dominate your fitness space more effectively, specifically in a weight loss niche. Also, how to build a gym and an online fitness business. Especially, learn a step-by-step plan that is very valuable to you.
"People can get information anywhere, right? They can Google things. They're not scrolling Facebook, they're not scrolling Instagram to learn from it. ation, they're looking for inspiration, they're looking for connection, they're looking for motivation, they're looking for entertainment.”
“So when you understand this, you can understand how to really approach these platforms, especially if you're looking to grow your business using things like content, marketing, and so forth. So with that being said, at this moment right now, a lot of people are still teaching these methods that are really outdated, and they won't work in 2022, right? It's just, there's too many people in the space.”
Keynotes
- Don't create what everybody else is creating.
- Think about how to make your fitness plan unique.
- Create word of mouth and buzz and all that stuff.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
So in this episode, Meland will help you fix this problem, where you are currently getting great engagement but not getting consistent leads and sales from it.
Tune in to learn more!
“If you're like a startup, and you're just getting things going, you probably have to hustle a little bit more than you probably would like, but that's part of the business. Well, once you get things rolling, you should not have to keep hustling. What you should do instead is have your marketing message, do the hustling for you."
Keynotes
- You're not going to get people to reach out to you.
- The way that you communicate your actual message in your content is what's going to make the difference.
- If you want people to reach out to you, you want to connect with the right avatar,
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Today’s episode is about one of the clients, Antonia. By just listening to this podcast, you will learn how to sign more than three people in less than three days. And yes! This is not surprising, seems impossible, but definitely doable.
Learn the right steps to be able to achieve this kind of milestone too.
“It's usually a messaging problem, like MET your messaging. It's not what you were saying. But like how you're saying the messaging, like the person that you want to actually help at the level of awareness."
Keynotes
- Messaging is a foundational piece.
- Be fully transparent.
- Make different versions of it.
- Always update ttransparenthe social media changes quick.
- Build out a content acquisition plan, meaning a plan that could systematically and predictably get leads and clients coming into its world every single week.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Today’s guest is Alex Povey, who helps personal trainers take their fitness businesses online, and really gives them the ability to coach clients anywhere in the frickin' world, which is where he teaches trainers, how to find clients, enroll them, and how to deliver world class services, ultimately, so they can make that transition online.
In this episode, you'll learn how to create your own business and brand.
“It should be something that you lean into, because it's an opportunity to keep leveling up and growing yourself, your business and the way that you serve your clients too. And so, a challenge into a lesson into an opportunity.”
Keynotes
- There are a lot of personal trainers and fitness coaches who are trying to break into the online space.
- Make things more accessible for the people that are trying to break into the online space.
- Big investment means taking big risk.
- Everyone needs to appreciate when they're starting their online fitness business .
- Spending the next 30 or 60 days racking your brains about who you want to work for.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
This episode will talk about the things a fitness coach needs to know when generating new clients. You will learn by listening to this the right way to engage your clients in a most effective way without starting at the super lowest point.
Listen to this episode if you’re trying to grow your coaching business too.
“I would say the biggest thing here is really the whole of live video, like really mastering that art.”
Keynotes
- They craft their standout messaging by going deeper into their messaging than they probably have ever gone before.
- You have to learn how to understand that in order to learn how to actually get people to say yes, you have to create demand.
- You don't have to do that. There is already a desire out there for people to solve problems.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
This episode will discuss the copycat industry, in which everyone is copying everyone else and putting you in a box, in such a way that you aren't actually spitting out your genuine message. It also discusses how your opinion is the same as everyone else's, and what makes it conventional is that it would blend in with everyone else's.
Listen to this episode to find out why coaches are struggling out there.
“I see so many amazing coaches out there that are struggling to grow. And they're feeling burned out in their businesses. It's largely because they're creating like a boiler room around their business. It's like their message. I want you to say I help busy people do this. And that's right. And it ends up being this carbon copy business that's being spit out, and the coach goes unfulfilled.”
Keynotes
- You've got to be focused on the skill sets, especially when it comes to marketing
- They focus on mastering how to hook people into their videos
- Learn how to draw up really effective callss to action that create demand that actually get somebody to say
- Mastering the skills of live video is the fastest way to engage in to convert your audience while becoming that go to authority in your space
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
This episode will walk you through the first five steps to becoming a micro influencer. Or, even better, a go-to authority in your market's niche. And truly attracting the ideal clients to work with into your world. It will also discuss how most people are marketing their messages to a crowd right now via content, whatever it is, but in a traditional way. They appear to be maintaining the status quo.
“You could turn your message into a revenue generating movement, but it starts with you starts with your intention,”
Keynotes
- Take a stand in your opinion with conviction
- Amplify your authenticity
- You got to be clear
- You now become the cause and you produce your own effects
- When your intention is to get out there and change one person's life today
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
0:00
All right, I'm building this up for a reason. Because it's not just about going live. It’s not just about writing a post for that matter. It's not just about putting something out there. That's part of the process. It's about mastering the art, right. Here's an example, if you've ever had a framework, or an if somebody's given you a content plan, much like if you're a health or nutrition coach, and you've given somebody a diet plan, they can easily follow the diet or somebody can easily follow a template. But that's the science, right? If you have a conversation, if you have like a chat script, or a sales script, or a content script, that's the science. The science isn't what produces the lead, or client. It's the art of mastery. It's like the person with the nutrition plan, they have to learn how to master the habit, right? It's like you have to learn how to master the art. This is the key, right? Anyway, I digress a little bit for a reason, you need to get that foundation down. Now, you may be in one of three places right now when it comes to going live. And I'm going to address all three of these here in just a second.
3:20
My goal is to impact one person's life if that's you, fan freaking tastic right. If it's not you, hopefully, this will give you some value, right? To connect to a passion and then really imagine You're speaking to one person, this is important no matter what, but especially if you're terrified like you're speaking to one person like right now I have one actual human being in mind that I'm talking to, and that I'm helping out right now. Because when you connect to one person A, you're going to do better in your video. And number two, it makes you feel as if you're not having a big audience that you're speaking to. If it helps, you could take a picture up, right, you could put a picture up right next to your phone or your laptop or wherever you're doing your video. Okay? Anyways, now let's go ahead and dive into these three major things that you got to do to monetize your videos, yo. Okay. Number one, is you have to connect to your audience. And if you're watching this on a live stream, don't be shy. Don't be a stranger, say what's up? Let me know if you're tuning in to the house right now. And if you're listening on the podcast or the replay, just say what's up, this should be a message hey, what's up. So number one is you got to connect to your audience. And what this means, okay? It means that you have to match very importantly
8:11
You know, when do you start your topic? Stop your topics? You know, how do your story in there, right? Things like that. So you have a basic guide. Right? Does that make sense? To connect with your audiences. Number one, this is the first place that you have to start to start making some money honey from your live videos. The second thing you've got to do is to captivate your audience Captivate, captivate your audience, right, and how you captivate your audience. So what you have to do is, you have to first hook your audience in, you have to have your videos to be enticing to click, your videos have to be enticing enough to click, this is going to be like headlines, and your headlines again, routing back to number one, they have to connect to your avatars, current pains and or desires now, and then that first seven to 10 seconds of your video are crucial, right? You've got to make sure that you're hooking people in so that you get their attention. If you're trying to make money from your lives. Don't sit there and be like, Okay, guys, we're gonna wait for 20 seconds. I'm gonna let some people hop on. Dude, ain't nobody got time for that most people that are going to watch your videos are going to be on the replay, right? Don't sit there and like make these people that are coming on life. Wait, and don't make the people that are on the replay. sit there and wait.
12:53
It's like how you say it. In this example, how I would say this. I know like if you are a coach is already up and running, but you're having a lot of trouble, you're just having a hard time getting consistency and predictability around getting clients rather than getting leads every week, I know that this is something that will help you, right. And so if you are a coach that like you, I just want to get like five to 10 additional new clients every single month, you could show me how to do this predictably, I'm all yours, right? Like, that's me communicating the message to communicating right now. So think about how you can do this in your videos, right? Those are the three different steps, you got to connect with your audience. Right, we talked about matching your message to your avatar, it's not just about what you say, but how you say it. Number two, it's about captivating your audience getting them hooked, and enticing them to click on your videos. And then keep their attention by using stories and metaphors with your teaching topics. And number three, we talked about converting your audience. And this is by mastering the different kinds of calls to action to make your call to action more natural. So that way you don't, you're not pitching to your audience all the time. And it feels very natural for you. And it feels very good for them.
“Don't sit there and like make these people that are coming on life. Wait, and don't make the people that are on the replay. sit there and wait. People are too lazy to click like to do fast forward, right? People aren't going to do that. They're just going to hop off and go about their lives.”
Keynotes
- Make sure it's enticing, and engaging when people first hop on
- Your job is not to make your audience or not to make you look smart
- Maximize your engagement around these by using a story with your topics
- Convert people that are viewing you and people that are watching your videos into actually becoming clients
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
0:00
All right, I'm building this up for a reason. Because it's not just about going live. It’s not just about writing a post for that matter. It's not just about putting something out there. That's part of the process. It's about mastering the art, right. Here's an example, if you've ever had a framework, or an if somebody's given you a content plan, much like if you're a health or nutrition coach, and you've given somebody a diet plan, they can easily follow the diet or somebody can easily follow a template. But that's the science, right? If you have a conversation, if you have like a chat script, or a sales script, or a content script, that's the science. The science isn't what produces the lead, or client. It's the art of mastery. It's like the person with the nutrition plan, they have to learn how to master the habit, right? It's like you have to learn how to master the art. This is the key, right? Anyway, I digress a little bit for a reason, you need to get that foundation down. Now, you may be in one of three places right now when it comes to going live. And I'm going to address all three of these here in just a second.
3:20
My goal is to impact one person's life if that's you, fan freaking tastic right. If it's not you, hopefully, this will give you some value, right? To connect to a passion and then really imagine You're speaking to one person, this is important no matter what, but especially if you're terrified like you're speaking to one person like right now I have one actual human being in mind that I'm talking to, and that I'm helping out right now. Because when you connect to one person A, you're going to do better in your video. And number two, it makes you feel as if you're not having a big audience that you're speaking to. If it helps, you could take a picture up, right, you could put a picture up right next to your phone or your laptop or wherever you're doing your video. Okay? Anyways, now let's go ahead and dive into these three major things that you got to do to monetize your videos, yo. Okay. Number one, is you have to connect to your audience. And if you're watching this on a live stream, don't be shy. Don't be a stranger, say what's up? Let me know if you're tuning in to the house right now. And if you're listening on the podcast or the replay, just say what's up, this should be a message hey, what's up. So number one is you got to connect to your audience. And what this means, okay? It means that you have to match very importantly
8:11
You know, when do you start your topic? Stop your topics? You know, how do your story in there, right? Things like that. So you have a basic guide. Right? Does that make sense? To connect with your audiences. Number one, this is the first place that you have to start to start making some money honey from your live videos. The second thing you've got to do is to captivate your audience Captivate, captivate your audience, right, and how you captivate your audience. So what you have to do is, you have to first hook your audience in, you have to have your videos to be enticing to click, your videos have to be enticing enough to click, this is going to be like headlines, and your headlines again, routing back to number one, they have to connect to your avatars, current pains and or desires now, and then that first seven to 10 seconds of your video are crucial, right? You've got to make sure that you're hooking people in so that you get their attention. If you're trying to make money from your lives. Don't sit there and be like, Okay, guys, we're gonna wait for 20 seconds. I'm gonna let some people hop on. Dude, ain't nobody got time for that most people that are going to watch your videos are going to be on the replay, right? Don't sit there and like make these people that are coming on life. Wait, and don't make the people that are on the replay. sit there and wait.
12:53
It's like how you say it. In this example, how I would say this. I know like if you are a coach is already up and running, but you're having a lot of trouble, you're just having a hard time getting consistency and predictability around getting clients rather than getting leads every week, I know that this is something that will help you, right. And so if you are a coach that like you, I just want to get like five to 10 additional new clients every single month, you could show me how to do this predictably, I'm all yours, right? Like, that's me communicating the message to communicating right now. So think about how you can do this in your videos, right? Those are the three different steps, you got to connect with your audience. Right, we talked about matching your message to your avatar, it's not just about what you say, but how you say it. Number two, it's about captivating your audience getting them hooked, and enticing them to click on your videos. And then keep their attention by using stories and metaphors with your teaching topics. And number three, we talked about converting your audience. And this is by mastering the different kinds of calls to action to make your call to action more natural. So that way you don't, you're not pitching to your audience all the time. And it feels very natural for you. And it feels very good for them.
“Don't sit there and like make these people that are coming on life. Wait, and don't make the people that are on the replay. sit there and wait. People are too lazy to click like to do fast forward, right? People aren't going to do that. They're just going to hop off and go about their lives.”
Keynotes
- Make sure it's enticing, and engaging when people first hop on
- Your job is not to make your audience or not to make you look smart
- Maximize your engagement around these by using a story with your topics
- Convert people that are viewing you and people that are watching your videos into actually becoming clients
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
0:08
And so every day, I'm going to be sharing something new, right? Something different, either frequently common question around, you know, getting more engagement or generating more leads, or, you know, call to actions like converting more people into becoming clients that are on your page things around that we're going to be really diving into. We use weight loss for an example, if somebody's likeAnd we know that they're going to end up losing the weight because of their goal, right? And where they're starting from. So it's a lot. It's very similar with like growing a business.
2:21
The more important thing here, and this is true for live video, this is true for any content you're posting marketing that you're doing. What's more important is you actually have the right framework, and I call it an acquisition system in place. So you know that you actually can get predictability around generating leads, right? A lot of times people just focus on the front thing. It's like, let me just go live or let me just post content or whatever the thing is, let me just stay consistent. Let me just post every day because somebody said that daily consistency is number one. And that's actually false, right? It's yeah, it's important to be consistent. Of course, it's a key ingredient for success. No matter what you're trying to achieve. Well, it's more important that you're learning things and write these things down, by the way, or you're learning things like, Okay, how do I actually write a good headline? How do I come up with a good hook for my videos? How do I get better at communicating my call to actions? You know what I mean? Like these this is these are the things that are going to actually help produce predictability with generating leads with getting clients.
9:32
The more important thing here, and this is true for live video, this is true for any content you're posting marketing that you're doing. What's more important is you actually have the right framework, and I call it an acquisition system in place. So you know that you actually can get predictability around generating leads, right? A lot of times people just focus on the front thing. It's like, let me just go live or let me just post content or whatever the thing is, let me just stay consistent. Let me just post every day because somebody said that daily consistency is number one. And that's actually false, right? It's yeah, it's important to be consistent. Of course, it's a key ingredient for success. No matter what you're trying to achieve. Well, it's more important that you're learning things and write these things down, by the way, or you're learning things like, Okay, how do I actually write a good headline? How do I come up with a good hook for my videos? How do I get better at communicating my call to actions? You know what I mean? Like these this is these are the things that are going to actually help produce predictability with generating leads with getting clients.
“How can you address the mistakes they're making? How can you help them overcome the limiting beliefs in your videos, right around the core topic right around the core thing that you're helping them solve? To help change their perspective, help them see things in a different way.”
Keynotes
- Make sure that you are taking action on everything then not everything right
- It's all based around your goal
- Live at least two to three times a week.
- Important is the actual acquisition process in place
- Use the different buckets, you want to be able to use different client case studies, different stories, different things
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Show notes:
0:00
There is something that I call superfans. And it was impactful. I just did a masterclass inside of our client community. It was called the content confidence masterclass. And they shared a strategy that I didn't know was so like profound for people but a lot of people have had a big impact on them. Were something I call the superfan strategy. And it's something that I use in all my businesses, my gym, my online fitness business, I have it now. And it's where like, I don't know, I just know how to cultivate superfans, and these people will share a lot of content for me. And I don't ask it just kind of happens. Well, there's a little underlying thing here that most of your audience is I love how Jonathan Goodman, he's the founder of Personal Training Development Center calls it I used to call them whales because they're like, very quiet. There, they don't say anything. He calls them carpenter ants. And I love that analogy better. Where a lot of people in your audience right now they're watching your videos, they're consuming your content, they are doing these things, but they're not commenting. They're not engaging with you. They're just literally eating your content out from the inside out. But they're not giving anything back in return to you.
4:57
Let me like you want to paint this picture home and write this down. If you can, like a sticky note put on the feed is important for you to own the feed, it does not matter. And we're gonna go into the storytelling secrets in a second. This is a very important context to lay down first before we put these storytelling secrets on top. This is the foundation that we need to lay down right now. Okay? Because right now, if you're not owning your feed, it doesn't freakin matter what content you're putting out there, you have to own the feed, or your content is not gonna get seen, right? For the first time in like history. When social media came out, literally everybody has a unique experience on their feed, right? When they're scrolling on Facebook, or Instagram, or YouTube, or tick-tock it's like, there's this unique experience of everybody having a different newsfeed.
9:30
Now, a lot of people asked me what comes first, Jason? Right, what comes first? Do I pick a topic and it comes to a story or storing a topic, it doesn't matter. It depends on how your brain works, right? This can be a personal story, it could be a client case study story. But when you connect your topic to a story, this is what's going to keep your audience's attention and allow them to see a clear connection to how it applies to them. Right. So for example, if you are helping somebody lose weight, right, you're helping with weight loss, and you want to tell you to want to teach them about calorie deficit, you're like, You got to be in a calorie deficit, or you got to eat flexibly with your nutrition. Like boring, it's information, people don't need that, right. And so what you would do is you would think about some kind of story metaphor, or maybe a client that had gotten great results. And you want to walk through that to attach it to whatever it is that you want to teach. Now, inside the in-demand coach program, for those of you who are in the program, we have literally like three, four different frameworks and how you can do this and apply this to your videos and your content. Right? If you're not in our program, well, you should be. But if you're not in our program, a great way that you can start this I'm going to give you a sample framework in just a minute, is what I call the bridge story, the bridge story. And I'm going to give you that here in just a second.
“So the more senses you can activate, the better when you do this while providing a perspective, a perspective-shifting insight. It puts your audience into a very particular emotional state. And it helps open their mind to what you're teaching.”
Keynotes
- Don't need to learn new information
- Just need to remind myself more, than to teach
- Creating content easy and fun if you allow it to be right
- Learned some of the basics of marketing
- Show how to communicate in your videos, to convert listeners to become your audience
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Show notes:
0:00
You know, I was thinking about like the last three years, and, uh, so much has changed. And I think this is probably true for everybody, right? You know, when 2020 hit 2021. And even going into 2022, there's been so much change, a lot of businesses have grown, and a lot of people that have had the brick and mortar businesses have now created online businesses. And there's just been so much change in people's lives in the relationships and everything, right, and it's crazy. And I was just looking back. And three years ago, I was still running a gym at the time, we were looking to close down our gym. To be completely honest, I was stressed out. You know, we had seen some success in our gym and things were looking good on that side. But I was just stressed out, it was just such a grind. It's a struggle such as constant hustle to be able to to be in my gym working in my gym, and we were looking to sell it right? Well, we know how this ended up, right 2020 hit and kind of did the work for me. So it helped expedite this whole process. And in the last few years, I've been able to build a very successful online fitness business. And now I'm doing a transition, you know, pivoted into this, what I'm calling a media coaching business where I help other coaches learn how to turn their message into a revenue, revenue-generating movement.
4:23
? But if you ever have to question what you currently believe Just look at your current life, right? What do you believe about money? Look at your bank account. Right? What do you believe about business? Look at your current business. What do you believe about life, like look around you, right? It's a reflection of your beliefs, right? Because our beliefs shape our reality, for better or for worse. And so keep that in mind here, right. And so for example, and I'm going to go into the 15, I'm setting the context for you here. So this can be impactful for you. Not all these beliefs that I share with you may resonate with you, but I'm sure there's going to be one or two, or maybe three or more that like really hit home. But then their actions and their behaviors don't line up. It's because their beliefs are shaping their reality and shaping what they do. And so if you're like, Hey, dude, I want to grow a successful business, whatever that means to you. Whether that means a certain revenue number, you want to impact a certain amount of clients, whatever that looks like for you. Do you want to start a podcast, like, whatever success looks like to you, when you change your beliefs, transformation begins to happen? And so I'm going to give you these beliefs right now. All right, I could go into about 50 of these, that have shifted, what I consider me into what I am today, which is like, I feel like I'm not even anywhere near like not even a fraction to where I want to be right. I'm still a long way.
15:53
Human beings are always going to act feel and perform following what they imagine, to be true about themselves in their environment. This is one of the powers of constantly shifting and changing your beliefs. Do you know what I mean? Like? Our environment? The way we are, like how we act, our literal vibration? Is all rooted here in the things around us? So pay attention to what your constant thought patterns are, what your constant feelings are like how you're constantly feeling in your business, and are you stressed more than you enjoy? Right? Are you frustrated more than you're satisfied? Like really pay attention to these things? And then also your environment? Is your environment conducive to the person that you want to become? Right? If you say you want to become using the example like that 20 $30,000 per month? Coach? Is your environment conducive to that like, or is it not? Are you constantly a mess? And unorganized, right? Like so pay attention to that stuff? Number seven, the less than I do, the more that I make, the less that I do, the more that I make? Like this is a big one.
“I believe that business is fun, is a belief that I've chosen to pick up the business is fun. A lot of times we make our businesses like daunting things to grow. And the truth is, a business can be really fun. If we allow it to be. And if you're not having fun in your business, you're probably not building.”
Keynotes
- Your success is inevitable, and so is failure
- People that don't embrace probably going to fail
- Life doesn't test you know, life reflects you
- If your business isn't making money, it's reflecting your choices and your behaviors right now
- You've got to start making those decisions today. You can't wait to make those decisions until you're making 30k
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Show notes:
0:00
We all know as coaches, that what we are sharing is great information, right? People are loving the information. Our followers probably may even like it, whatever. But the thing is, is it pulling in leads consistently, right? Is the information that you're sharing consistently pulling in new leads? And better yet, is it helping you get clients? If your answer is no, it's because what we do is when we share information, when we share how-to content, our followers automatically, like places in this box of like, let's just imagine you're at like a grocery store or your whatever your favorite grocery store is. And you look at the shelves, what does that tell you? It's like a commodity, right? It's a commodity, there are so many different things. What's your brand? Do you choose? I don't know, it's all commodity-based, unless there's one that jumps out at you. And so a lot of social media feeds are pretty much like the shelves at grocery stores. It's very commodity-based.
8:45
? So if you understand human behavior, you could both make a lot more money in your business, and you can impact a heck of a lot more lives, like, straight up. And so anyway, as I was looking around the gym, I realized that most people were going to try to find a reason to talk to John Travolta, they were like, how can we go and talk to them? People were just walking by and like it was just kind of awkward, right? And you're just like, in you could recognize in this instance, they were trying to increase their popularity or social status, right? At the end of the day, I experienced this on a much smaller scale, y'all, I tried to oops. My, I clicked something on my MacBook and it opened up. I experienced this on a much smaller scale, okay when I was on American Ninja Warrior, I literally would have people hire me. So they can tell their friends around the dinner table. Or they could tell people that their coach was an American Ninja Warrior, right? It's silly, but it's true. And I'm gonna show you actually how you can use this in your marketing. Heck, even if you think about it, just being on live video, or just really speaking on stages of any kind. People fear that.
13:03
What do you have to say in your content to help them avoid or escape for lack of better words, mental or physical pain? You know, what things can you do? Right? So think about that for a second. So if done, right, this will skyrocket your sales, Big time, big time. Okay. So I want to go ahead and give you some things that you can start applying. So I shared with you a lot, hopefully, by now I made my case in point. And if you're still listening or watching this, then it's working on you because you're engaged and you're captivated. And when I'm sharing. And so I want to give you some things that you can do to do this in your content right now. So the first thing that you want to think about is connecting a story to a teaching topic. How can you connect a story to a teaching topic or vice versa? Right, you can start with the topic and then think of the story. Or you could start with the story. And then think of the topic, right? This could be a personal story. This could be a client case study story.
“If all you're doing in your content is just sharing information or providing how-to as a way to give them value, you're missing the mark, because what's fun to use and interesting to us is boring to our clients, because they don't care. They just want somebody to help them get results. And when you can make them feel and see things differently.”
Keynotes
- Start with the topic and then think of the story
- Share things to paint a picture and to make a point
- Make your story episodic
- Pull people into a moment in time
- Getting people to feel something right
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Show notes:
0:00
Okay, here is the Facebook Live, not just the Facebook Live, really the live video secret. And you'll see why in a second that nobody is talking about. In fact, for videos, really for content in general, we're going to keep it focused on live videos today, what you say is important, for sure, but there's nothing more important than what I'm about to give you a day, there is something that's way more important than what comes out of your mouth, right? Especially if you're looking to sign up more clients to make more sales in your business, you've got to be able to communicate what I'm about to share with you. Because here's the thing, right? If you've already been posting content, and going live and doing marketing, but what you're saying isn't getting you the results that you want, like your content is not getting the engagement that you feel like it should be, you're not getting consistent, or predictable leads and clients coming in regularly. There is a reason for that. Okay, and I'm going to break this down. Now, if you're listening on the podcast, or you're listening on Facebook, or wherever you're listening, if you find value in what I'm about to share, my ask in return for giving you this value.
4:26
. So what is more important than what you say it's how you communicate it, how you position yourself, and how you communicate it. Right? One of the first things that I have students do when they join the in-demand coach program walks them through, which is the first pillar of our program, the sharpening their message. And there's a seven-step process in which we have people sharpen their message, and one of the seven steps in sharpening your message is to come up with your unique vehicle. And what I find is and I do, this is a complimentary call that I give to our students where I'll do an avatar and messaging review call. And I've had coaches come in that are already making multiple, six figures. And they've realized that their vehicle is not in alignment with what they want. And one of the biggest breakthroughs a lot of coaches have is when you know that the thing that you're saying is not positioning you in the way that you want to show up in the world. Right. And this is why coaches are struggling to stand out. This is why content goes on the scene, this is why lead generation becomes inconsistent. It's because of the positioning and how you're communicating, that your message is commodity-based, right? You're not speaking to one specific avatar, you're not getting into the avatars, pains, and 10s of desires into their fears. And it stays very surface level, right.
8:55
And the first thing when it comes to learning how to communicate your message is step number one is coming up with like, the biggest paint, like, let's start with the problem, right? Let's go step one, and then we'll do step one, A B, and see, we want to start with the overarching problem, like what's the external problem that they're experiencing? And then what's the internal problem they're experiencing? So the example could be maybe they're overweight, right? Maybe they're 30 pounds overweight, if we want to get specific, maybe they don't feel confident, they don't feel attractive. That's the internal, right. And then underneath the problem, what pains and fears do they have associated with that? Right? Like, are they you know, is their sex life suffering from their significant other is, you know, they not able to go to the beach? Because they just don't feel confident? Like, you know, is their family life suffering, like what is happening? What are their pains, and what are their fears, like really getting clear on these things? It's very, very powerful, very, very powerful and then the second step under here is going to be, what are their desires? Like? What does transformation look like to them? You know, a lot of times people just assume that the transformation is the opposite. Oh, they just want to lose 30 pounds, maybe. But why? Like, what are those wants? What are those desires? Why do they want to lose 30 pounds? Right? What is it? Maybe they want to they don't want to get divorced, right? Maybe they're like, I feel like my significant other is going to leave me for somebody else. Like, you see how powerful that stuff is when we can get into their fears and their desire. So really figuring out what transformation looks like for them. Does that make sense? That's the second step, get clear on one person.
11:25
What are those mistakes, because, look, they're not making those mistakes on purpose, right? And when you can get clear on this, this is going to help form how you communicate to them. You don't want to say stop making this mistake, because again, that's going to be what you say you want to be able to tie it into each one of these steps I'm giving you and I'm gonna give you a little example or template at the end of this, don't you worry, don't you worry. Number four is their beliefs. What are those big limiting beliefs and objections, they're making the mistakes for a reason? Like they wouldn't be making the mistakes if they didn't believe that taking that action wasn't true, right. So they believe whatever they're doing is true. And so we want to get to their biggest beliefs and objections. This makes sense. And then, of course, you want to have strategies for like discrediting the mistakes, and showing how the objections and the false beliefs aren't true. Right.
“It's taking away that you help people go from that problem to that transformation. I should go this way, this way that way, and get them to that result, like what is it for you? And it can't be your program, your answers are your program? You're doing it wrong, right? It's not your program. It's a vehicle.”
Keynotes
- If you're speaking to a whole niche, that means you're speaking to multiple avatars
- They wouldn't be making the mistakes if they didn't believe that taking that action wasn't true
- Understand that you have to have some kind of strategy to help discredit the mistakes they're making and the beliefs that they currently have
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Show notes:
0:00
Now let's go ahead and kick this thing off the controversial factory today. Most influencers that are blowing up, especially with reels and TikTok, are overworked and broke content creators. And what I'm going to do is I'm going to give you three simple steps that you can take if you have a medium or a smaller audience following what I mean by that is like if you're under 10,000 followers, like 5000 6000 3000, whatever it is, as long as you're like above 300, if you're not even at 300 followers, I'll give you a tip here at the end. But if you have the smallest following, I'm gonna show you how to monetize that following and how to make a lot of money and have an impact and a freedom-based business. You know, why it's controversial is some so many people are glued to making tic TOCs and reels, and I'm not knocking them. I think they're amazing. I do them all the time. But what's happening is a lot of these and I'm going to explain the difference between an influencer and a Tiktok thought leader, this is a massive difference. But I have a lot of these, you know, quote-unquote influencers reached out to me that have these like massive followings, some of them, I've helped people with millions of people in their audience.
4:51
How do I put all of these pieces together so that I can get some following that I can help people I can get clients consistently, right it's like This constant up and down and all around. And so why a lot of these influencers I don't want to digress too much while I do these influencers that have a lot of these, you know big followings from TikTok's and reels especially, it's because it's easy to go viral, it's easy to get your message out. But there's a big difference. And I want you to write this down. There's a big difference between what you say, right, this is where a lot of these influencers are focused or focusing on what they say. And then there's another side of the coin on how you say it, how you say, it is how you monetize any following whether you have a big following or small following. And so what a lot of people do is they focus on what they are saying. So for example, if somebody puts out a tick-tock or real, they may say, here are the top, you know, five nutrition tips that you must know. And that post may go viral, right, it may go viral and get them, you know, 5000 Extra followers. And they may do that multiple times, anybody can do this like literally, anybody can do this. But the thing is, you get all of these followers, because of what you said, what you're not doing is attracting your avatar, right? And to grow, whether you want to grow a business that has $20,000 per month, or $1 million, right? It's irrelevant. What matters is that you are speaking to one person about your avatars, pains, and desires. Like let's imagine right now that you had a, you had an email list or a following of, let's just say 3000 For the sake of argument, 3000, which is not that big of a list, right? 3000.
8:25
. So the first thing that you have to do, okay, is you have to sharpen your message. That's number one. You have to sharpen your message. Because your message is what you say to people, and then it's how you say it. Does this make sense? It's what you say. And then it's how you say it. A lot of people know what they want to say, but they're wrong and how they're saying it. Right. So communication is the foundation of any great marketing. And so, for example, if somebody if you're helping people lose weight, what you say could just be teaching them something that's like information base or how to it's like, you can be like, hey, whatever, right? You can give them a simple how-to like, here are five ways to lose weight. You know, it could be 12345. And then how you say, right, that's what you say, how you say is going to be speaking to your avatars, deepest pain, so that desires to their values to their beliefs. That is what starts attracting people into working with you. Right? One of them just gets people to like it and say that's great information. Thanks. I may even share this with a friend. That's cool, but you can't cash that in. That doesn't change people. That just gives people a quick hit of dopamine. Write the other way, when you learn how to communicate to your avatar, this now helps shift people's perspectives. This helps get people to move forward, right? This is what creates impact because now you can get them into your program and transform them. Right. So that's number one is learning how to communicate not just what to communicate, but how to communicate to your avatar, this is one of the key pillars in the man coach program. This is the first thing that will walk somebody through when they're joining a program, it's like, we got to get them to sharpen their message, otherwise, nothing else will work.
15:24
But the key to your success is to focus, right? It's the focus. You know, and I don't want to digress too much into this, but it's the truth, right? If you are constantly in content consumption mode, and you're not the one that's producing, right, and there are two sides of the coin, you got these influencers that have 500,000 2 million-plus followers, and they're all they do is produce content, but they're still broke. And then you have people that are like on the other side of the spectrum, that is always consuming content, but they're not creating content, and they're broke, right, both of them one's overworked and broke, the other is just over consumed and broke, and it sucks. So you want to get into the media, the middle here, and you want to become you know, constantly learning, but focusing, right, that's the difference between focusing on one thing at a time, and creating so you learn than you do. Any like my most successful students, and every human being if you're watching this, you have the same potential, my most successful students and anybody can develop this, they will learn something in my program, like we have our course we have a module and we also have our coaching, right our coaching staff, they will like consume a module and then they will implement, they will send it to me for feedback. And they will ask for support, they will hop on a group coaching call, or they will book a one-on-one call with me. And they will ask for support. So doesn't matter if you're in my program or anybody's it's like the most successful people, especially in my world, consume the content, they immediately apply. There's like the very little gap in between them learning something and applying it, and then they get feedback, right? That's the key to your success.
“ It's like, you don't need to blow up. That'd be sir if you want the fame if you want to be seen, you know, we all have these, like demons inside of us, right? Where it's like, maybe we weren't seen as a child. I wasn't certain, you know, so now we want to get a big audience. So we feel superior, we feel important. ”
Keynotes
- A good following doesn’t mean plenty of money
- Having freedom while making an impact
- Being consistent is one of the factors of success
- Tiktok is for all, whether you're a small or big account
- Create your system
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Show notes:
00:38
What I'm going to share with you is typically stuff that I don't share outside of like our paid workshops and coaching programs. But I figured I just did this workshop for them yesterday, I'm gonna give you some of the high-level things that I taught and that I teach, that you can implement as well and to your business. So if you're tuning into this life, you could hear me today, because yesterday my audio did not work. So if you can hear me just say live in the comment section to say what's up, let me know that you can actually hear me and that you're here. And if you're on the replay, just say what's up again, just let me know that you were here. I'd love to know if you're tuning in and seeing your face. So let's go ahead and dive in, shall we?
3:48
We want to captivate our audience. Okay, in the workshop that I did for this YouTube channel, yesterday, we heavily focused on Captivate,, we stayed here for a little while. And then the third thing that you have to do is convert your audience, you want to convert your audience, and I'm gonna explain like what to do in that because that's ultimately how you're gonna be doing the call to action just a moment. Okay? And so, to connect with your audience, you need three things. Okay? I was gonna say, you need more than that. But three major things will help get you some momentum. First, you need a very sharp message, you need something that when you need a way to communicate your message that is gonna stand you apart, right? Because there's what you say like, if you're helping people lose weight, and that's what your coaching program does, then, know what you want to tell people, right? It's like, to lose weight, you've got to eat like this, or you got to work out like this, right? But that often doesn't do the trick that doesn't get people interested in your coaching program, nine times out of 10.
7:06
If you want to sell naturally, you got to first hit the emotions, write that down. If you want to sell naturally, you got to first hit the emotions. And what I mean by that is you got to get to the pains and desires of your ideal clients. What are the things that they truly want? Right, not just weight loss, like why do they want to lose weight? What are the reasons they want to lose weight? What are the reasons they want to get their problem solved, whatever that may be, for your particular whatever your coaching program solves? Right? If you don't do this, you're not going to be able to sell your coaching program very effectively online.
11:34
you want to have a flow, this is so you know, it's not like you're just shooting at the hips here, you know what to correct in your videos, you know what to correct in your chat flow, to be able to sell very naturally. The second thing that you want is to be able to tap into emotions, as I previously explained, you got to be able to tap into the motions, otherwise, you're never going to be able to sell anything. Okay? The third thing is you have to change their mind, you have to help them see things differently, right. If your content, if your videos aren't doing that, it's going to be very hard to sell anything. The fourth thing you want to do is create demand. As I just mentioned, there is a process that I teach on how to create demand, it's only three steps, I have a PDF that breaks down those three steps. So if you want to see the one-page PDF, put demand creation below, and I'll send it over to you.
“ When you can tap into their emotions when you know, you have something that can help solve their problems, AKA a lead magnets, right, or something along those lines is always have to be an actual lead magnet.”
Keynotes
- Be mobile to know what content to put out to hit that right
- Show people how to come up with topics right
- It's easy to put out a piece of content and hit people emotionally
- Go ahead and move on to captivate does this make sense
- Ultimately the foundation of how you connect with your audience is to interact
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Show notes:
0:00
What do you think about your coaching business? Even when you're off work? How much time do you spend thinking about your coaching business, even when you're not working? Probably a lot if you're like most entrepreneurs? Or if you're anything like me at least? How much time do you think about getting more leads? How much time and you could feel free to answer me if you're on the live stream? If you're on the podcast, you know, just hit me up a messenger let me know, how much time do you spend thinking about getting more leads? I bet it's a ton as well because I think it's one of the things that most of us, as coaches as entrepreneurs are driven by is we want to help more people, right, we want to help more people.
5:45
So if you guys have questions, you know, feel free to ask as well. And so here's the deal, I'm going to give you five steps. This is what I call a strategic freebie, just as is said, he knows how to create a strategic freebie that his audience does. Like it's going to create demand for the desire they have. And I'm going to teach you how to do this today. And so communicating your call to action, again, is important. It's not about what you say, right? Like, hey, go download my free, blah, blah, blah. It's not about what you say, but rather how you say it. All right. Like I told this story the other day, but it rings true for this as well. There were a couple of instances here, but my daughter was out here, I'm pointing to our living room, and she was watching or she wanted to watch TV. She loves to watch blue. I can't remember who's blue, your paw patrol. It's one of those two, she's five, right?
11:59
But this is exactly how we do it in our marketing, especially if you want people to be quote-unquote, qualified, right? Because anybody can just say there's a lead, you know, right. And by the way, there's a difference between a lead and a prospect. Does anybody know the difference between a lead and a prospect? A lead is like anybody's a lead, like, straight up, dude, if you're watching this video, you're a leader. That doesn't mean you're ever gonna buy anything, you might maybe not, I don't know, a lead is different than a prospect. A prospect is somebody that enters your sales pipeline, right? So if you ever like said, Hey, do you want this free thing? And they said yes. And they enter the next phase of your sales pipeline, and they're interested in your services, they become a prospect, right? A lead is anybody that's technically consuming your content can be considered a lead. And so we want to make sure we have qualified, and I should have titled these prospects not just leads in our pipeline. So here's how we do it, you're ready.
17:03
Like that was one of their biggest pains is because they had stubborn fat on their body. They felt gross, they had a terrible sex life because they didn't want to like being naked in front of their partner. They didn't want to go to the beach with their family. They didn't want to go on the boat. Like it was like a really deep pain and a desire. Right, you see how the congruency so when somebody wanted it, when I did it effectively, which I'm going to show you an example in a second, I was able to get all these qualified people, right? You know, we had posts sometimes where we would do a post and we would do a video. And literally, we would have hundreds of comments hundreds off of one video. So like literally one piece of content granted to I always did videos, and then I would do a hook as opposed. Now you may be asking what kind of post Jason, it could be like one of those color background posts on Facebook. Those work pretty well. It could be a longer post, you know, you could do a longer post, go check out my feed. I did a little bit of a story post yesterday around being you know, leaving the fire department and doing this. It could be multiple ways but you use your hook as the post. Alright.
23:13
But that you know, it's like there are only a few things that you have to do consistently and get better at. And that's what's going to produce leads. And this happens to be one of them. And so what we have to do is we want to make sure that we're going to our market with a call to action that is either indirect or direct if you want qualified leads, you want to be more direct, like either sending them to, like, for example, a stubborn fat cheat sheet. In my fitness program, I help people lose stubborn belly fat, right? The congruence see was strong there. And so while it was more of an indirect offer, it was a very direct call to action to the problem that my program solved.
“Attract more people as we show you how to sharpen your message. And really how you're going to communicate to your audience so that your content gets seen, then we show you how to get more engagement, all your content, not just your live videos, but all of your content, like how you start getting people to raise their hand how you communicate these call to actions so that you get leads coming into your inbox.”
Keynotes
- Write down your avatars number one
- Create a simple PDF that addresses the pain of desire, do not make your business owners see you're gonna watch a little bit of a longer live video or training
- Your hook is everything you want to come up with a hook
- The hook needs to be based on their emotional state
- You want more clients because that's what as business owners we want.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Show notes:
0:00
To be one of the premier gyms in South Florida outdoor gyms still exist today, I was featured in magazines, I was on television shows on American Ninja Warrior, and I worked my way up. And I did the exact same thing in my online business. Total nobody in the online world and was able to build a business up to a lot of revenue and a lot of recognition. And I'm doing the exact same thing here in this business. So I know there is a clear cut path to being able to do this, I've now helped many people actually surpass me, you know, like in the movie Karate Kid, where it's like, what was the line where the student becomes the teacher or whatever, right? I've had people now go from literally unseen, terrified, they hit the freakin Live button to now having 300 400,000 plus followers to where every time they go live, they have 1000s of people tuning in.
4:29
You know, it's kind of like if somebody was trying to lose weight and somebody gives them just like a BS diet, they're gonna fall they're doing what they feel is best for them, right. But the truth of the matter is a lot of times the messaging and the content, while it's great information, it's not truly authentic to what the coach wants to be talking about. And they think that's what they shouldn't be talking about, but not what they want to be talking about. And number two is, it looks like everybody else's content. And so, therefore, it doesn't actually get seen, because people are scrolling social media, like think about it right now. Like, I'm doing this as a live right now. And while I'm doing this as alive, I see people hop on and off of this, you know, that's no judgment on me. It's just because people are so freaking distracted, that it's really challenging for somebody to give their undivided attention for a select period of time. And so you got to think on social media right now, people scroll all of the time. And so if your content isn't grabbing their attention, I'm gonna give you some steps in a second.
9:04
So let's start here. Number one is you want to craft a standout message for your avatar. One of the first things that we walk our students through when they join the in-demand coach program is we help them take the message that they already have, and help them craft it into a message that stands them apart that stands them out from the crowd. And so this is one of the most important things for you to get down if you want to become in demand is you have to have, it's kind of like think about it like this. Like if you were going to, let's use a doctor example, let's say you were going to you had heart problems, right? God forbid, would you just go to your regular doctor? Or would you go to your heart surgeon? Like, would you go to the heart doctor, the cardiovascular, whatever they call, you know, I'm saying, what would you go to? Realistically, your answer is probably the heart doctor, right? Think about this in your business. Like, if you can't position yourself and stand out differently than everybody, it's going to be really challenging for you. And a lot of people think they are a lot of people, like I said, belly fat in my bio. So that means I'm belly fat. But there's something beneath the surface, y'all. There's something that goes into the subconscious programming. And this is where it comes into how you're communicating.
“So like mastering the ability to speak is what's going to make you stand out even more to your niche. It's going to make you look more like a celebrity-like authority.”
Keynotes
- Know how to hook your audience in
- Actually having a content plan that gets people captivated
- Hooked-in not just like sporadic content
- Just stay focused on the skills and the principles
- Have to be able to communicate a message that stands out to your audience in a way that creates demand
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Show notes: 2:28
So with my you know, in my personal life with my family members, as well as with things that I'm committed to different activities, and things like that, and then especially with my clients, so it's been challenging, because you know what, like, I can identify with people who would say that they're people pleasers, I can understand where you're coming from. But I feel that being able to set and communicate those boundaries is a high act of love. And it empowers those around you to set clear boundaries around their time and intention and set very clear expectations. So everybody is on the same page, everybody's very clear on when they can reach you and what to expect from the process. And it just makes everything so much better, you're able to protect your time be more intentional about it, and get stuff done. And then with with that time that you have that you're again, intentional about, then outside of that time, you're able to have the life that you want because, right like we don't live to work, we're working to live.
8:41
Listen, this is a real talk podcast. And so what Kate just said, I want to like so the way I look at when I do interviews, it's like you're throwing all of this amazing information. And I like to go like this and like, literally, like land on that gold. There's a quote where it says, life doesn't test you. It reflects you. Oh, your business is a direct reflection of how you are showing up and who you are being. And like what you just said, I love that 1,000% Because like you said, we're telling our clients, I stopped following that diet, like no, you don't need to shake Wait, no, you don't need to buy that, that you can't, you can get all that stuff if you want to, but it's not necessary. It's just distractions. Right? And like, all you need to do is like let's start focusing on walking more. Can we do 30 minutes a day? All right, how about we now add the strength training routine on or, okay, let's just focus on getting enough protein right now. Let's just work on our protein this week, you know, little step by step, and then when clients comply, what happens to everything we all know they get results, right? But in like the coaching space, it's like we're so focused on strategies and tactics. And that's much like people focused on diets and workouts where it's like, we know they have to learn the habits. Right just like In business, we have to learn the skills, the principles of like how to write effective headlines and how to actually give a better delivery, which I know you're amazing at to clients like how to deliver better, like there are little skills.
17:37
Not so much now as I was in the past, but it's like, you know, in the I mean, we live near the ocean, right? So, you know, when you're swimming in the ocean, there's a rip current, you know, and it's like they say, to swim on an angle and it's like, it's almost effortless to get out of the rip current because it's like you're just cutting through like butter, where if you go straight on and rip current you're gonna get sucked out to sea and you're fighting and swimming and you're trying to get out there. I look at that as growing without the grind. It's like you're fighting so hard when it doesn't have to be that hard. Like what do you see people doing right now that is unnecessary. that's causing a lot of struggle and a lot of grind in their in their businesses.
“Why do I care? If I hit seven figures in this business? Like, it's just this arbitrary number, that it's like, oh, cool. I have a seven-figure earner. No one cares. No one cares. Like, and I won't like, I have a $1 goal. Because that's the money that we can live the life that we love to live, my kids are taking care of. We're traveling the world, we're doing the things. That's my goal. ”
Keynotes
- Relying on motivation is a must
- Use in your content
- If you need to pay somebody for motivation then it is a big problem
- Instead, hire somebody for accountability and guidance
- Health coaches, some of them are just making things that are way difficult for them
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Show notes:
0:00
Today, we're going to be diving into how to turn your Facebook profile into a client-generating magnet. And this is using simple yet strategic live videos that captivate and convert. And quite frankly, this is what I'm going to share with you today is very applicable, and transferable. Whether you're using Instagram, Tik Tok, or anywhere that has video, which is pretty much everywhere, what I'm going to share with you will directly apply. Now, I'm going to be giving you some specifics today on Facebook, it's what I know best. I've built multiple successful coaching businesses on Facebook. But I've also had some success on Instagram as well. And the strategies I'm gonna share with you really work because they're, they're principle and skill-based. You know, it's kind of like helping somebody lose weight, as long as they understand like how to actually eat right out of eat healthy as they can succeed on keto, they can succeed on intermittent fasting, they can succeed on whatever because they understand the underlying habits.
2:13
So I'm not going to pitch you on the Bootcamp, you know, you're going to reach out to me if you want help, you know, and if you don't want help, that's cool. But in this Bootcamp, it's about you actually, like taking the time to be present, to implement what you're going to learn. So you can actually get results. Because quite frankly, there's no reason you should be at this boot camp unless you're going to actually take what I'm teaching you and apply it. Right. And you may be like, Why are you doing this free boot camp? Jason? Well, because I know that there's going to be people that actually want to work with me, it happens every single time. And so we give out a lot of free value. We get referrals from doing these things all the time, people are like, Dude, that was like I was blown away by what you did things you taught, we end up getting referrals and stuff like that, too.
5:23
But there's something that's called levels of market awareness and levels of market sophistication. And so the level of market awareness is they may know they have a problem. They may or may not know you can solve it yet. And that's irrelevant to what we're going to talk about right now. They know they have a problem, but they don't yet have that level of awareness that you have. So they're not aware of the information and the knowledge that you have, they may be thinking way back here. This is why people that are trying to lose weight, they're still like, where you're like, why would you die it? Why would you restrict your calories? And in their mind, they don't know that? Yeah, they're just like, oh, I'm trying this next thing I'm cutting out on my carbs aren't doing this or that. And you're just like, so when you're sharing the information, it goes over so many people's heads because your level of awareness is like lightyears ahead of where most of your ideal clients are. And I don't care what your niche is, or what problem you're solving. This is true for any of these. And so a lot of times, as coaches were teaching too much, too many topics in one, that's one of the problems or mistakes, rather. And the other mistake is just teaching too much in general, or just providing information as a way to give value. And quite frankly, that's like, you know, the old line where it's like that's so last Tuesday, that's so 2000. And like 19. And before this day and age with the level of market sophistication, which is a whole different episode for another day, but the market is smarter now, the people that you are marketing your program to are smarter now. And so we have to do things a bit differently. And that's what we're gonna get into today, especially if you want to turn your profile into a place where you know, you can get clients on a consistent basis
11:21
Does this make sense? A lot of people tried to model my fitness business because we had massive success. And they tried to take my niche and exactly what I was saying. But the thing is that the reason it doesn't work is that they don't understand how to communicate to their audience in a way that like pokes holes in these beliefs, and makes things true, like this is what I teach to our students like, this is why this stuff works so well. Right? So that's number one is bamboo sharpen your message. And this is what allows you to start creating that connection with your audience. You are with me so far. The second thing here is you have to captivate your audience, you have to captivate your audience. It's not enough like you look at the world we're living in right now where it's like, people are like on TikTok their reels like reels are front and center. And like people are swiping up every like seven to eight seconds. You know, even if somebody's on like a Facebook account, or on Instagram, or a LinkedIn, they're just scrolling. Right, they're scrolling. And so in order for us to get the attention of your avatar, like, I don't care how good your program is, I don't care how amazing the information that you're sharing is, if you can't Captivate if you can't get the attention and keep the attention of your audience, you are not going to have a business, especially if you're marketing on social media. And so what we have to do is we have to get really good at hooking our audience. And this is going to be like getting good at writing headlines for your avatar. These are headlines that stop the scroll, right, which is a whole nother topic.
“If you don't know how to utilize that power, especially in this day and age, where you're marketing as a personal brand on social media, you're gonna have a very hard time a standing out and be helping people, which is going to limit the number of clients that you could serve in your business, the amount of leads that you get, right, and so that's around Captivate is knowing how to do those things.”
Keynotes
- Getting good at using stories with your topics is really powerful
- You have to help align their beliefs and this is called influence and persuasion
- Learn how to take somebody that has a negative belief that's hurting them, and how to move it into a positive
- Form a communication in a way that creates demand
- To really know how to speak and communicate your message in a way that lands with people at the same time that meets people where they currently are, right
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Show notes:
0:00
So here's the secret. Okay. Well, first of all, let me ask you kind of a silly question. You know, I have a five-year-old daughter and a two-and-a-half-year-old son, Ava, and Jackson. And sometimes when like, they come in from, you know, playing, I'm like, Hey, guys, you want a cookie? It's like they're always yes. It's never a no. And so I'm gonna ask you a similar question like, What did it be freaking amazing to be able to turn any piece of content, any live video? Or even the humblest quote that you put up on Instagram or Twitter into a secret sales agent that helps produce your leads and clients at any time? I know, it's a silly question, right? The likelihood is yes. And the question I often get is, is it possible to sell without selling? Like, how do you put sales into your content? How do you put sales into your live videos into your written posts on Facebook or Instagram, without actually coming across as salesy or pitching? The answer, my friends, is what's called an open-loop and open-loop call to action. Now, have you ever seen it, of course, you probably have, whether you consume TV or not? But you know, when you watch a good TV series, and I mean, a good one, was somewhere in the middle of the episode or especially at the end, a lot of the good series will do this, like in the middle of the actual episode, but a lot of times we'll do it at the end, in the middle, it's very subconscious.
4:41
But the thing is, my audience wanted me to say the word, Tony. They just wanted me to say I don't know why that's that's where their level of awareness was. And so if I said the word toning, I would get sales right when I equip it with what I'm about to give to you. And so kinda like that, right? You want to meet your audience where they are, you want to say the words that they want to say, this is in part, like how these TV series do this. And then there's a strategy that maybe you know, you don't, if you watch the series, and I'm going to show this to you, okay, so what we don't want to do is just provide information and teach out our audience. This is speaking at them, it's telling them what they need to hear, but what they're not ready to hear, right? It's kind of like an ad if you're watching a frickin Advil commercial, right? During you watch these TV series. And Advil comes on and says, Okay, guys, if you have a headache, here's what you need to do. You need drinking water, as they would probably not sell, they would have to go in the water business, they wouldn't sell a lotta Advil, right? But they're talking, they're speaking to your symptoms, they're speaking to where their customers currently are. This makes sense. If you're on the live stream right? Now, if you're on the podcast, you're listening to the recording, and you can't do this. But if you're in the live stream, just drop the heck yes, in the comment section, if this is making sense to you, if what I'm saying is clicking, because this will change up your lead generation, your marketing game completely when you get these concepts down. All right. And so what most people do, and now I'm not talking about coaches, I'm talking about the people that you're marketing to, are they maybe see an ad or they see a piece of content, or they hear a pitch, and their defenses immediately go up.
8:09
So we're going to show the framework on how to do a lot of these things that I'm talking about now. Like how to connect with your audience, how to captivate your audience, and ultimately how to convert them through communication, that creates the man, I'm gonna show you how to do that using live videos. So if you haven't yet we've had a ton of people register already. If you haven't yet registered and you want to be a part of that Bootcamp coming up, it will be April 14, we're gonna it's gonna be going from about noon, Eastern to three, as long as you're registered. Even if you can't make the life, you'll get access to the recordings on it. If you go to www dot grow my visibility.com forward-slash workshop, you'll be able to register for free completely. This is a no-pitch Bootcamp, I'm not gonna be selling you anything. It's not like a webinar where you pop on here and like you're gonna, you're hearing some great information you're gonna get pitched, not pitching in the Bootcamp, I know that the information that I'm gonna share with you is freakin fire. And the likelihood of people wanting to work with me afterward is pretty high. It's common, I have the system pretty dialed in. Whether you want to work with me or not, it's irrelevant. But if you do want to learn how to get clients from live video, you might want to attend that boot camp. Okay, so make sure to go to that register. Anyways, that was a little shameless plug, y'all. And by the way, guys, I'm gonna be mega transparent with you, because I want you to learn what I just did was a very solid open-loop strategy. And I'm going to share with you how I just did that. So I just shared with you without pitching you anything an opportunity to come to our go-live get clients Bootcamp, it's gonna be mega valuable.
11:40
That's the first pillar that we implement, as soon as somebody joins our program we help them dial in their calories and get their proportions correct for fat loss. And so what I'm doing there, right, is I've open loop that we have a program, and this is what we do with our clients. It's one of the pillars of our program. So now all of a sudden, people are interested, right? They're like, huh, and so I used to do this all the time with our frameworks and with our program, and we would I still do this right. And we have people reach out to us on our DMS because there's mega, there's value being shared with them. And now they're like, well tell me more about this thing. Like, how do I dial on my calories? Can you help me, Jason? Right. And so that's an easy way to open the loop. And that's one of the main ways that you should do when you're first getting started. The second one is kind of like, what I just did with this Bootcamp. And this can be done with a Bootcamp or a program or whatever, is you can say like, Hey, by the way, this is a little keyword here. By the way, I have this thing coming up if you want to come in, right. And that could be for a launch of a program. That could be for you doing a workshop that could be for you doing a live video where you might be pitching something, it's an easy way to get somebody into something's like, it could be like, Hey, by the way, on April 14, we're going to be opening up this new program is designed to help busy moms be able to shut off 30 pounds in 90 days, if that's something you're interested in learning how to drop 30 pounds in 90 days and your mom, like you, might want to head over to this page, or you might want to DM me the word Baba blah, and we can communicate, right? That's an easy way to like you're not pitching anything, you're like, if you are this person, we've got this thing going on, we're going to do it anyway. But if you're in somebody's interest, you might want to hop in there, because it's probably going to be beneficial to you.
“But this is how you sell without actually selling without being like, Hey, if you want to join my program like nobody wants to join your program, right? They want to get a problem solved. ”
Keynotes
- Turn any piece of social media content into a secret sales agent.
- Think about how you can do that in your business today and get some practice behind it and watch some results unfold.
- Get their proportions correct for fat loss
- If you don't want to learn, you're not going to be there.
- You're going to essentially direct so you want to start with the end in mind, where do you want that person to go.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Show notes:
00:23
I recently was chatting with a few of my students on in the in-demand coach program, and I thought I'd just deliver this to you, in hopes that it'll help you be able to book more sales consultations and be able to do it with less time, quite frankly, with less effort. And not having people ghost you not having people run from you and making it feel like just this constant uphill battle to just get sales consultations when all you want to do is impact these people's lives. The mistake that I'm seeing so many coaches make myself included, okay, when I'm sharing these things with you, it's not just like something I read in a book. It's like the experience of me doing the wrong thing, learning how to do the right thing, and then sharing the right thing through experience with you. Does that make sense? And so what I see a lot of coaches doing something that I used to fall into the trap of is approaching these messenger conversations, and looking at it more from the hat of a coach and not the marketer in sales. And what happens is, that we end up following scripts too closely. I don't I think everybody here if you're listening to this, probably has a messenger script, I'm guessing, if you don't have a messenger script, you probably don't need one, okay? Because here's the thing, why a lot of coaches can't book a lot of calls is a few different reasons, we're going to break these down, I'm going to start high level and we're going to break down.
3:18
And I'm going to give you more of like a principle today that you can apply to a script that you have or two strategies you may already be following to get these calls booked. And so the first thing to understand here is that there are different levels of awareness when it comes to your market type. All right, what I mean by that is some people are pretty hot leads like they've been following you for a long time, it's pretty easy to get those people booked on a sales call if you have a pretty good offer, right? You just have to put out a good offer, you get somebody in chat, they're pretty ready to go. Those are easy to book, but the majority of the people that you're probably communicating with on social media, especially platforms like Facebook, and Instagram, they're going to be what's considered more of a warm market, meaning they have a problem, most likely, right? Especially if you're chatting with them and messenger, but they may not know you 100%, they may know you, you maybe you've you friend requested them or you networked somewhere and met them or you did a collaboration. There may be some level of knowledge, like, and trust, but it's not enough where they know how you are different than all your competitors, right.
5:16
Like, first of all, like, I don't know, maybe I'm getting fat? I don't know, maybe I am. But he asked about my fitness goals, right? And it's like going through a script. And I kind of played with it for a little bit. I thought it was kind of fun. I kind of played it for a little bit, but it's like, literally verbatim, like, what are your fitness goals? Oh, trained to be on American Ninja Warrior. Oh, so what are you struggling with? WTF, are you serious, then it was like, I played with it for a little bit. But it was verbatim script by script, like, it kills your sales, people will not vibe with that at all. There's like no personality in there. There's no humor, it's like, I want you to imagine this right now. Like going like, say you went to a networking event, or you went to your local grocery store to get food, right? And you walk in there and you start to talk to somebody at the counter. Or maybe you know, in an aisle where you're shopping in that person, and you start talking and you build a little rapport with them.
10:22
If they have a problem, would you say hey, are you struggling with anything? Or hey, what's your biggest challenge right now? You probably wouldn't. I know, I wouldn't. I'm not gonna randomly say that to somebody, even if I built some rapport. You know, I may ask them different questions like, so what are you up to? In 2022? Like, what's going on for you are now you know, something, just open it up a little bit more. Or if the conversation naturally leads to like, for example, this happened to me, when I owned my gym, I'd be in the grocery store. And obviously, I work out right as I opened the gym, and people would be like, oh, you know, I mean, talking to like, Hey, you look fit. Do you work out? Are you and people asked me that, sometimes you'll find it naturally leads to that conversation? So the next phase, when you discover there's a problem, then you want to start getting more curious about that problem. This is where you want to put on that curious mentor hat, like the authoritative mentor that is just curious, just as your doctor probably would be. So if I went to my doctor, right now, if you went to your doctor, and you're like, Hey, Doc, I've got this weird rash on my stomach, right? The doctors, like that, are now a problem. There is a problem that you just told your doctor about, but there's a problem. Oh, he probably asked you some questions now about the problem, right? In the same thing, like going back to the grocery store analogy. If somebody is like, yeah, man, I've been a little I'm trying to focus on my fitness goals right now.
“But let's look at it as like, a lot of times when you're in content creation mode, you are in a different role in your business, you are the content creator of your business. And a lot of times we jump right into doing DMS and doing like our messenger blocks and trying to book sales calls, it's two different roles that require two different energies from you.”
Keynotes
- The first thing that you have to do is build some level of rapport.
- If they reached out to you, because of a lead magnet, it's a much easier ridge to invite them into onto a call.
- Don't try to hide the fact that you're going to sell them something.
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: www.localgymsandfitness.com
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Show notes:
0:00
Today, I'm going to give you the real secret to making your content convert like crazy. Now, quite frankly, this is arguably one of the most valuable skills that you can ever learn. When it comes to growing online coaching business, in this day and age, I would even argue for brick and mortar businesses. And you'll see why here in just a second, just because the markets are a lot smarter than they used to be, you know, and we'll get into that in just a moment wherein the online space, there's a lot of people online. And so to be able to convert, especially with content marketing, it's going to take a little bit extra than just like posting information or posting a workout or posting a mindset or nutrition strategy, right, we got to get a little bit deeper into emotions.
4:22
What you have to do is create demand for your stuff. I see so many people that are amazing freaking Coaches and we've helped now over 100 coaches inside the in-demand coach program. There are so many amazing coaches that I see out there that have, like game-changing information for people that they can help, but it's not reaching them, they're not getting the level of impact, which equates not the level of income that the coach can have. And it's quite frankly because they're not communicating in a way that creates demand. It's that simple. And like, so if you don't know, if you're communicating that way, it's like, if you don't have consistent leads and money coming in your business, then you're not communicating in a way that creates demand. It's just as simple as that. And I almost feel like we're caught in this age, and I made a post on my Facebook the other day because it's like something just triggered me. It's like, the reason coaches struggle to create consistent leads outside of not creating demand is because they're focused so much on the vehicle, and I get it like, I'm not throwing rocks at anybody. Like I was doing this for a long time, too. And I feel like it's just part of like, how the industry has become lately, where it's like, we're focused on the vehicle, meaning like Tic TOCs. And we're to should I be on tick-tock, should I be doing ads should be doing Facebook posts? Should I be doing Instagram reels, right? It's not the vehicle that produces results, just like it's not the diet that helps somebody get in shape. It's the habits that help somebody get in shape, right? It's the right skill sets that help all of these vehicles work.
12:37
How can you align their beliefs with your beliefs? And so one of the ways you could do that first makes them open to receive your belief or your new way of thinking and how you want to do that is you got to disarm them first before you can tell them like hey, calorie deficit or mindset or this or that or whatever you want them to know. You have to first disarm them so they're open to receiving think about like a night like you know, like the night of the if the Knights just there and he has his armor. He's not open to receiving. He's ready to kill you. He's ready to kill. You got to disarm him. So he's open to receiving. So how you would do this is you would first tap into the emotions. Let them know that you understand them that you relate to them that you feel them Literally like you get them. And then from there, you want to discredit the thing that they're doing, because they're doing it because they believe it. So you have to discredit it in the way you discredit it.
“If you have a way that's unique to you, but you can't call it yours. It's not your program. You can't call it yours that you help somebody get from the problem. They're into the transformation that they want. This is one of the key foundations of creating demand.”
Keynotes
- They're not doing things because they think that it's like a mistake
- you have to discredit it in the way you discredit it.
- once you empathize with them, you justify it, now, people are starting to feel more, okay, they're feeling safer, more comfortable with your content
Connect with me:
Email: jason@goliveonlinemastermind.com
Website: https://www.localgymsandfitness.com/CA/York%2C-Haldimand-County%2C-Ontario-Canada/611272769298959/Jason-Meland---In-Demand-Coach
Instagram: @coachjasonmeland
Facebook: https://www.facebook.com/CoachJasonMeland/
LinkedIn: Jason Meland
Show notes:
0:00
Today, we're going to cover what is quite literally the most important piece of your content marketing, ever. Like, I can give you a warning here, don't even think about trying to go live or post content, until you listen or watch this, whether you're on the podcast or watching this on Facebook, you'll literally be losing 1000s of dollars, I can say that very confidently. If you do not apply what I'm about to give you right here, and right now, and this is not just some, you know, marketing mumbo jumbo hype up, I'm actually going to give you something that's going to literally help you make a lot of money. And it's going to prevent if you apply what I'm going to say it's going to prevent you from losing 1000s of dollars in your marketing each year. You see a lot of coaches, they go live, they post content, they do all these things, but they're going unseen because they're missing the first skill of effective communication. And when I say effective communication, I mean communication that converts.
4:49
So you want to think about how you can make your headline, speak directly to your avatars, emotional state, right? If it's weight loss, for example, instead of saying like how to lose 10 pounds, you know, how can you say like, like, how can you say that without saying that? Do you know what I mean? How can you say that a different way to hit their emotions, you know, an example, there's so many examples headlines, literally, there's, I'll give you some timeless principles? I'm going to give you guys some timeless headlines here in just a second that you can literally go plug and play. And by the way, I have I'm doing a training later this week, and the PDFs are not ready yet, but they will be ready in the next couple of days. If you're listening on the podcast or on the replay, the PDF will be done. By the time you're listening. If you want the PDF, it's called the perfect headline builder. And it's really just a simple process to how I come up with headlines and things like that if you want that PDF. Again, it's not currently live, if you're watching this life, the PDF is not ready yet, but it'll be ready in a few days. Just put headlines in the comment section below. And I'll send it over to you when it's done. And if you're on the podcast, just shoot me a DM Just say the word headlines. And I'll understand what you're saying. And I'll get you the builder. So with that being said, I'll give you some examples in just a second. But think about it in terms of this right? In the weight loss space, instead of saying, here's how to lose 10 pounds. And this is a really basic example. You could say something like if you're working out six times a week and counting every macro in your body, but not losing weight.
11:01
Well, you know what, we can maybe work something out, but you got to pay us. And they want it like something ridiculous. Like, I think 30% or 70% of my profits are it was like, really, it was insane. And I was like, There's no way I could give you that money. Like, literally I won't be able to like I'll go broke my business. And so I ended up saying, You know what, whatever I found I found this like old abandon outside hockey, like an outdoor hockey rink, this roller hockey was really big in South Florida, where I grew up, and I found this old hockey rink. And so we started to like do boot camps outside of the rink. And in all these things, right? What will happen is the YMCA was across the street, they started calling the city when the happening is these cops showed up. This is where the cops come in. If you read the headline of this, the cops that were shut would show up. And they would like literally send out spies in the city to like try to bust us and shut us down. And I was just like, You know what, no, like, I will not comply. I will not write.
“If you're already posting content, but you're not getting it seen. It's not getting the clicks. It's not getting the views. It's not getting the engagement that you want. Most likely what's happening is you're not writing emotionally based headlines like your headlines aren't stopping the scroll people are just scrolling social media and it's like, they may see it, but they're gonna keep scrolling. But okay. And so what you have to do is you have to write scroll stopping headlines is a skill.”
Keynotes
- Your headline doesn't need to speak to your whole niche
- Change your headline up to meet your avatar, right
- It's going to hit a little bit of the emotions if you do it right
- You don't want to overdo
- Remember if your headline sucks people will not get to your content
0:00
So I'm going to be walking you through today how my first gym like the first gym business that we had, which was an outdoor concept, which I'll explain in just a moment with that is, it's not really relevant to the story, it was almost shut down by the police, and how it led to one of my biggest breakthroughs in building three now $300,000 Plus, per, per year businesses in record time, like we did this in just a few months building up to 100k. And it's really, really powerful stuff. And it's going to be more of like a mindset episode today. So mindset hacks, I'm gonna give you some strategies and things that I did, you know, feel free, if it resonates with you, my hope is that this is going to help you really have like a shift in the way you're currently doing business to really help you step up to that full potential that I know you have inside of you.
3:44
I really first learned the power of actually optimizing something like staying with one thing long enough to make it work. And I did that with Groupon. Like I had to keep doing revisions and revisions and working with the Groupon team. But I finally got this Groupon to were like we were frickin it was producing, like, you know, it was like 49 bucks or something to get somebody to come to my outdoor boot camp. And we ended up having great retention, a that's beside the point of the story. But we had of growing the 50 clients like we filled up 50 clients out in this local frickin Park. Right? And right when things are going amazingly well and this is where I'm gonna get a little vulnerable. I don't normally share stuff like this, you know, but I think it's very helpful for the context and you'll see why in just a second. Right when things are going really well, and I started to grow this, this boot camp business where I thought I can make it, like more full time, I got a DUI. And like, it was just a terrible experience. It was an amazing lesson for me personally because I've learned a lot. I learned a lot from, you know, in the last decade.
6:43
Well, you know what, we can maybe work something out, but you got to pay us. And they want it like something ridiculous. Like, I think 30% or 70% of my profits are it was like, really, it was insane. And I was like, There's no way I could give you that money. Like, literally I won't be able to like I'll go broke my business. And so I ended up saying, You know what, whatever I found I found this like old abandon outside hockey, like an outdoor hockey rink, this roller hockey was really big in South Florida, where I grew up, and I found this old hockey rink. And so we started to like do boot camps outside of the rink. And in all these things, right? What will happen is the YMCA was across the street, they started calling the city when the happening is these cops showed up. This is where the cops come in. If you read the headline of this, the cops that were shut would show up. And they would like literally send out spies in the city to like try to bust us and shut us down. And I was just like, You know what, no, like, I will not comply. I will not write.
15:56
Why does this happen? Right? Because I freaking book 300 calls, like, okay, of course, it's gonna happen, right? But I consciously control doing that. I was like, let me ask people if they want to get on a call, right? You can do the exact same thing. And if you're like, dude, I'm just I don't know how to do this. This is where you need support, right? This is where you need mentorship. And if you're getting mentorship and you're just still not doing it, then that's the problem that comes back to you taking 100% responsibility and saying and self-integrity. Another thing that you can get better at is expanding your network, right? Like when the city tried to shut my gym down. When the cops came out when they tried to shut my gym. What did I do? I went inbuilt relationships, I expanded my network, I got in front of more people, I frickin became the president of a referral group in the Chamber of Commerce. I became an ambassador with the chamber. I went in met the mayor, I went to his frickin cafe, I went and met commissioners like I went and expanded my network with the people that I with the right people, which at the time, were my ideal audience, they were my ideal clients. How can you have conscious control over that you can get better at expanding your network, you can do these things, right? And I know I'm going on a little rant here, and I'm okay with that. Somebody out there maybe it's you listening right now, are ready to hear this. And this is what you need to hear to move forward. Because it's not the strategy. It's not the frickin tactic. You want the like the guru, like the common guru advice to grow, and especially an online business, they're like, oh, create a Facebook group, join Facebook groups, go fishing, you know, 50 friends, 50 people a day DM those people like blah, blah, blah, it's like the strategy and tactics are there. That's not what's missing. You don't need a new framework, you don't need a strategy, you are not one funnel away. Just like somebody is not one diet away from changing their life. Right? What you need is to understand that you have to take 100% responsibility, and you have to take control of what you can control. Like, you know, and I'm sharing, I'm being vulnerable and sharing a lot of this stuff. You know, like, every time my business literally hits, like, it's happened quite a bit. And if it hasn't happened to you, it will, right, I hope I'm just being real right now. Like, literally, I've had my business make multiple six figures, and then all of a sudden it crashes down. Do you know what I do? Instead of like, hiding, I will dropdown. Recently, I was going through a lot of struggle, and I'm just gonna be real. Like I hit myself I hit a wall. I was just like, I'm not in my mind my subconscious like I'm not freaking worthy. I don't know what the heck I was doing. But I literally self sabotage myself all the way down to I was in debt again. Right? What do I do? I freakin hire somebody I spent 7k I think maybe more 7k to hire a coach a mentor, right? Because that's the kind of entrepreneur I am. And that's the kind of entrepreneur you've got to be if you want to succeed. It's like when you are back against the wall and Mike Tyson is coming in at your face.
“ It's not the strategy. It's not the frickin tactic. You want the like the guru, like the common guru advice to grow, and especially an online business, they're like, oh, create a Facebook group, join Facebook groups, go fishing, you know, 50 friends, 50 people a day DM those people like blah, blah, blah, it's like the strategy and tactics are there. That's not what's missing. You don't need a new framework, you don't need a strategy, you are not one funnel away. Just like somebody is not one diet away from changing their life. Right? What you need is to understand that you have to take 100% responsibility, and you have to take control of what you can control.”
Keynotes
- Expand your network
- Dropdown instead of Hiding when a business fails
- It’s not a shame to ask for mentorship
- Learned the power of optimizing
- Find the ideal audience, ideal client
Our guest today is a world-class brand strategist and business coach. She has a superpower, right? The superpower is she's an amazing mom-wife and getting her clients to win. She's the founder and CEO at launch, which is designed for established businesses, looking to scale their revenue, brand awareness, and impact. And today, we're going to be going in-depth on how to scale your revenue using your brand vision.
1:39
So it's a crazy story. I did not want to be an entrepreneur. I'm not actually formally trained in branding or graphic design. But I got abruptly fired from my job back in like 2018. And it just came completely out of the blue through like knocked the socks out of me. And like after I left that job, I realized, you know, when I got let go, and it was after having my second child, speaking of being a supermom, in a baby, having a second baby, the employer was like, we don't feel like you're as focused. I'm like, I'm nursing an infant. They're like, Yeah, we just use just like typical corporate America. And after I left there, even though I had a lot of different interviews out there, I realized I could no longer be employed by someone else. And I wanted to come out here and I was like, never wanted a business. But I knew I could design a business and space in a place, even if it was virtual, where people could work remotely, and be able to have the freedoms and still be passionate about what I did. And so I first started with commercial interior design, which is designing hotels and corporate office spaces in that and quickly when COVID hit as all the writing on the wall. And I was like Guess who's never going into an office again, most of America. And I switched and pivoted to online. And so we have been the brand and business coaching agency ever since.
3:47
What's this online world? You mean, you can make money online, and there became a ton of people who came on the boat in like March of 2020. And then a few months after, right after COVID? Well, the market got saturated with a lot of new people who weren't used to being online. So what happened from there, the competition got stiffer, but the market didn't get shrink, the market didn't get smaller. And I think that's where a lot of people are confused is like, you know what, like, if you look at Tesla, the electric car market right now is expanding. It's actually getting bigger, but Tesla's market share is getting smaller, not because oh, man, it's oversaturated is because there are more competitors in there. So this is where you know exactly what you're saying, Jason. Branding then becomes the differentiator, to position yourself as the authority as opposed to just being an authority. And that's really what will help distinguish you and help you stand out and create that brand awareness that you and I were talking about.
5:24
The same thing with your entrepreneurial journey, you need to plan for obstacles as if they're traffic lights and stop signs. Yeah, just are they didn't happen to you. And when you start to realize it's a universal truth, you start to realize that the obstacle is not really the obstacle, which takes me to point to my dream is my biggest obstacle, which is her most of it was myself. 100%, my own imposter syndrome thoughts like, well, you're not really a branding person, but you don't have a degree and who says you can do this? And like, all the head trash that comes with putting yourself out there? And putting your brand out there, right, like you're putting yourself out there in the most vulnerable way?
“ And I don't want to tell everyone My glory story. Once I'm at like 100 million. I want to Talk about all the muck and mire while I'm treading through it to be like, Hey, you can do this too, I want to be a source of inspiration to let people know, it's still scary, it still feels foreign and weird, but you can do it too.”
Keynotes
- It's not a one size fits ALL
- Most of their vision is really foggy
- Go to a deeper level of detail
- Spend 10 minutes visualizing my vision every day
- Picturing that vision every single day, it's telling your subconscious mind in its putting your subconscious mind to work
Check Bijal Patel socials!
https://www.facebook.com/bijal.launch
https://www.facebook.com/queenbeelaunch
https://twitter.com/BijalPatel_
https://www.youtube.com/channel/UCPF4-_6TKdCQI3-MymENrcA
0:00
This has been asked for by a lot of people about how to create a connection with your audience. And so I thought I'd give you a big thing that I used for years and in-person networking, when speaking on stages when going on live television, on my Facebook lives on my Instagram stories on my reels. And this has been a huge key for me and a lot of my success.
4:43
What are three beliefs that you also have, that you have that your audience also thinks about this, and I'm going to show you how to use this in just a second in your videos? The next thing I want you to write in, you're going to see where this all comes down in the play in just a second. You write down three frustrations or pains that your audience is currently experiencing. What are three frustrations or pains that your audience is currently experiencing? Next, I want you to write down three desires that your audience wants, what are they desire, right? If their pain is that they're overweight, and they can't fit in their clothes, their desires, probably to look good naked, right? It could be written down three desires. And then I want you to write down the biggest mistake that your audience is making. Right? If you're in the weight loss space, maybe that biggest mistake is that they're eating 600 calories, right? Write down the biggest mistake. Now what I want you to do, and this takes practice, right this, we have two full modules in the in-demand coach program that is dedicated to this, to like, extracting this information, and being able to learn how to communicate it. So this is going to take practice for you. And if you're in the program, it starts in module one. And in module two, and obviously, you've seen in module three, if you're in the program, this is where you're learning how to communicate this. But if for you like I want you to practice with this, if you're not in our program, you shouldn't be but if you're not, here's what I want you to practice, I want you to write down three different topics that you can use in your upcoming videos, to be able to connect with your audience.
6:00
So you can't just teach people, you can't just provide them with more information, we have to connect with them. And then we have to influence them and inspire them. And a lot of times we're going to do that through entertaining. And so the things that you want to get down number one insight is people like them. And so you've got to be able to connect with people just as if you were traveling from the UK, all the way to Florida, right are from Florida, the UK and you ran into somebody else that's from your town, you want to recreate that in your content in your videos, and you're speaking at your networking, whatever you're doing, where you're wanting to build a relationship. Then from there, we are writing down the three you could do more like we have our students do a lot more we give them templates on how to do this and stuff like that.
9:36
you want to see what it looks like to be able to become the in-demand coach. And you want to write down three ways that you're similar with your audience. You want to write down there, you know, top three pains, top three desires, the top mistakes that they're making to try to solve that pain to get to that desire. And then you want to form a topic that you can go into a story on you can do a live video on and it's going to also help you again when you're doing networking events if you do that, or wherever else you're hanging out to build connections. And so I want you to go out there and practice that and report back the results to me, I'm telling you, we just had in, I'm gonna shout you out, Susan, if you're watching this, she's a new client of ours. And literally, I gave her a topic to use in her videos. I can remember she went on Instagram, you're watching this, you can let me know if you want to Instagram or Facebook, but she booked a call off of it, right? So it's very powerful when you can do these things and create that connection with your audience. So alright, my friends. That's what I have for you today. I would love to know what your biggest takeaway was from today. Hey, and by the way, we are considering running a masterclass this week. And so if you're watching this live, you could let me know if you're watching this on the recording. The masterclass may have happened.
“You want to write down three ways that you're similar with your audience. You want to write down there, you know, top three pains, top three desires, the top mistakes that they're making to try to solve that pain to get to that desire.”
Keynotes
- Write down the biggest mistake.
- Form a topic that you can go into a story on you can do a live video.
- Rather than teaching and just providing information, connect with the audience.
0:00
Today I'm going to be walking you through how to I call it the secret hack, secret live video hack, you're gonna realize why I'm calling it a secret in just a second, to be able to book three times the amount or more I've seen people do way more sales calls. And this is all without you having to send a single what I'm calling an outbound DM, right. So if you know what an outbound DM is, this is where you're physically reaching out to somebody, you know, sometimes they call it cold DMing or whatever without you having to do any outbound DMS.
4:40
And so what most people do is they hop onto a live stream then hop onto the post some content, and it's just it's teaching something right. If you're in the weight loss space, it's like here's how to lose 10 pounds right, or here's how to do this. And that's great information but instead of today's market in 2022, that's not enough, right? Everybody's doing that, right? It's, it's a commodity, it's like going to Walmart or the grocery store. And seeing like these aisles full of the like the same kind of products, just different names. It's like you don't know what to choose, right? Maybe you just go for the cheapest. This is what's happening in our market right now, for you to get somebody that watches your videos that that consumes your content to want to work with you is to create demand. Now, you don't have to create the desire, right? The desire is already there, like people want if you're in the weight loss, it doesn't matter what space here and we'll use the weight loss because that's mainly who I know is listening, you're in the weight loss space of the fitness space, people already have a desire to look better, right? You don't have to create that in people, they want to lose weight, they want to get fit, they want to look better, they want to feel better, there's already a desire. And so people already are buying things to make this happen. And so what you have to do is you have to show them and create demand for why your unique way is different and better than everybody else's.
8:55
And so in your business, what is your unique way and not your program, it is not your program, what is your unique way of getting your avatar from point A the problem that they're in to point B? Okay, the transformation that they want. Now, again, we have a seven-point framework in the man coach program, and if you're in the program, it is in module one, understand out messaging, there are seven different ingredients that you want to concoct, what I will say for you right now that are watching this, if you're not in our program, is to, you know, think about the unique way that you're getting from point A to point B, okay. And so once you have that you want to think about, and you can write these down and type these in the comments if you're on the live stream is number one, know your ideal avatar's desires, and I don't mean niche, I don't mean niche. So if you're under like, you know, 20 30k in your business right now, like you should not be focusing on like a wider niche, I'm telling you right now from experience, that is, you're going to be beating your head against the wall, you're going to be fighting with too much competition, and it doesn't have to be that way.
“Creating demand for your unique process, and then being able to come up with a great way to hook people into it. And that way, they see things differently. You get them into your messenger inbox, and then you can have a conversation with them, and convert them. ”
Keynotes
- Know your ideal avatars desire
- Lead magnet around the ideal avatars desire
- Create a topic and a hook around that lead magnet to how you're going to position this in your live videos, and really any of your content.
- You're going to do is you're going to shift their perspective, you're going to shift the way they see things.
0:00
There's a lot of clients a month, and then some months, it's not, and engagements kind of a hit or miss, like engagement and contents a very hit or miss. And it's like a lot of these coaches like the prime, I feel like problem is that they always feel like they're reinventing the wheel. And so really, the lot of these coaches that I talked to, and the reason I'm going to be sharing this with you today in particular, is because most coaches and if this is you like cool, just let me know. But most coaches including me just want to have a sustainable and stable income, like something that's coming in that we know, it's not going to slide down, it's going to stay consistent. And our contents actually getting seen. So the stuff that we're putting all this diamond zoo is actually getting seen, and that we're actually making more of an impact without sacrificing more of our time, whether it's time away from your family, whether it's time away from you, whatever is important to you outside of work.
3:56
I was 53 pounds overweight at the time. I was 53 pounds overweight, and I kept saying I'm gonna get back in shape, but I never did. I don't know if anybody is here. I know a lot of you as coaches out there. You may have been there before. And anyway, so we were responding to a house fire. I was a junior firefighter at the time we get on the scene and there's frickin flames coming out of this house like every which window. And it's what's called a fully involved house fire in the firefighter lingo. And so we got on scene we go to make entry. We had reports, right? And two brothers, two people, two brothers were trapped inside of this house. And so my partner and I go to make entry into this house. And you know, we're crawling on the floor. We have a hose line strapped to us, well, the lieutenant's and engineers and stuff. They go outside, they shut the power off and stuff you know before making entry. What we didn't know is that the brothers that were living there were stealing electricity. They aligned going out stealing electricity from their neighbors, so we didn't actually have the power set off. Right. I'm crawling beneath the smoke line spraying out hotspots. We're trying to search for these brands. When my hand hit a dryer and it sent a 220-volt electrical current through my body, in out my back, right, I was immediately drugged out of the house by my partner. And I don't know if you saw the movie crank with Jason Statham, where he's like his heart rates like above like 220, or whatever. And he has to keep it like that to live. Well, that's how my heart rate was, it was like through the roof, they threw me in the back of an ambulance, they had to start pumping my fluid. And I was rushed to the hospital for three days and three nights. Well, I tell you this, right, this is what started my fitness journey. By the way, we're not going to get into I tell you this because I discovered years later with that story.
14:43
And I use a story to teach to you, to you, my audience, entrepreneurs, that sometimes we, we have to be able to shift our perspective, we have to shift their energy. And we have to see things differently in order to grow. Because the emotional rollercoaster of an entrepreneur can be devastating. But when you could take control of your emotions, and you could direct it to what you can control, you're going to have so much more success, right? So there are a lot of different ways that you can tell the story anyway.
“But I see a lot of coaches right now in the online space in 2022. They're making this massive mistake of being a little bit too boring, right, just sharing information, maybe sharing benefits of their program, or what's in it for their, you know, customer, their clients, and not really ever tapping into the audience's subconscious, the subconscious beliefs, their subconscious mind, and not really eliciting emotions. ”
Keynotes
- Do not always reinvent the wheel.
- It’s a must to have an impact without sacrificing time.
- We have to see things differently in order to grow.
0:00
Today, we're going to walk through the three stages of making more money, more income, signing up more clients in your online coaching business from going live. Now, this has come off of quite a few conversations that I've had with actual clients. And just people that I've talked to over the last few months as coaches that I've audited their profiles, we have a service where we audit people's profiles for them. And I've done so many of them recently. And I found that there are some really common problems amongst the majority of these coaches. And so you may fall into these or you may not, so if it resonates, like I'm going to show you really how to create more sustainability in your business when it comes to revenue. And when it comes to love, not feeling like a frickin burned out all the time. Right. And that's like one of the main things right, that I see that there's like inconsistent income coming into your business, you know, some months, maybe great, some months, maybe not, at least the coaches that I'm talking with, and there always seems to be like this backslide, right, where it's like, one month could be like, freakin 17 gay and the next month, it's like, no, okay. And that sucks, right? And being able to have like this constant, like reinvention of content, where it's like, we feel like we're on this content hamster wheel, where it's like you're pumping out, pumping out pumping out. And this is a big problem. And in fact, it's a really big mistake that I see a lot of coaches making. Because the goal here, right, doesn't matter what you're doing for your marketing, the goal for most of us as business owners is what we want to have consistent money coming into our business, we want to make sure that we have like we have it stabilized.
4:38
I mean, I would argue to say even more effective for when you're really trying to see what lands with people when you're doing this from things like your personal Facebook or Instagram or a Facebook group or something right. And that's the stage number one, it's monetizing. It's really about mastering the ability and the skills to communicate your message using things like your personal profile, your Instagram account or like a Facebook group, right? That's number one. And, you know, I've done episodes in the past on all of these skills. This is literally what I teach to people in the in demand coach program, you know, but I'll give you a few of these skills. Again, if you want to hear more of the skills like I've done complete episodes on them. So I'm not going to go into depth with these today, I want to give you more of the landscape of what you should be focusing on, especially if you're under 20k. And your business right now, like this is where your attention should probably be. And so you want to like, obviously, after having a message that you know, is going to stand out to your person to your audience, then you want to make sure that you have, you're starting to get better at speaking like in hooking people in, or you got to hook people into your stuff, then you've got to start getting better at engaging, telling stories, right, you got to get better at story.
9:33
Now, what you're doing is you're looking to take this message and the way you communicate onto even bigger platforms. This is where I get media appearances, like, when I was in this stage I'm in, I cycled through these stages in different businesses, right in my gym when I was in the stage. This is where I started to book television, I started getting on television and communicating my message about my gym on television, right in online, it started to get into like magazines, right into different outlets, so I can communicate my message in a different way. And so that's what ultimately happens, an impact is now you're taking what you've already done. In monetize, you're taking what you've already done in scale, because now you have a little bit more clout, if you will, right, you have a little bit of a higher perception amongst your audience, because you've now grown your following you've grown your audience, you've scaled your visibility, now we go into impact. And this is where we can truly start to harness the skills, harness these talents, and take them to the next level to where we can do live TV, you know, local TV stations, or national TV stations, and pointing people back now, with all being said, right beneath the surface, there's like, you know, client acquisition processes in place. And so it's like, you can't just like get handed a mic and go talk and not have like an acquisition process in place to where you can actually get send people in, you know, this is just like the front end that I'm talking about today, behind the scenes, you got to have something that's going to allow you to actually acquire clients. Otherwise, you're just speaking, right?
15:09
This is where now you can take your thing to the bigger media, right, you can start going higher media, and you can start becoming really, really well known in your space. But it has to happen in steps. And if you skip a step, I'm telling you right now from experience, and from working with a lot of coaches, you will backslide, you will completely back. Alright. And we of course have tools and templates and frameworks for all of these things. And each one of these stages inside of our program, especially in the monetize, it's where we put a lot of time because we have a lot of coaches that are coming in. That's where the stage they're in.
“So you've got to learn how to do these things, you got to learn how to convert, or you got to learn how to drop a call to action, and get somebody to say yes, raise their hand or move to the next step.”
Keynotes
- First stage: Monetize Stage
- Second stage: Scale Stage
- Third stage: Impact
2:21
So you can actually generate leads, you can stand out, you can get more engagement, and you could start acquiring clients through the power of your voice. That's what I do. And that's what I did to grow my business. And so people are like, I had so many questions coming in. So I'm gonna lay out literally step by step, what I did, from the time that I left my gym, to going full time online in my business, and scaling it up to you know, our highest month was $80,000 in a single month in our business. So the massive problem I see in this is nine times out of 10. When a coach comes to me, this is what they're either saying consciously or subconsciously, I can just see it. And I know from experience, especially for the coaches that are trying to scale past that $20,000 per month range. This is true even if you're under 10k. But especially for those that are trying to get past that 20k cash collected, not like contracted, everybody likes to just put out vanity numbers, right? I'm talking about real cash in your bank that you can utilize to grow your business and to have more freedom and more impact, right? The biggest problem that I see, and this is my call it an opinion, I think this is a fact, right? It's getting too complex with their business growth strategies. Like raise your hand if you feel like you've fallen into that trap, where it's like, you feel like things are just too complex, like your business is too complex, right?
4:34
We want to always provide our clients with the best information, but it can become overwhelming. And then it doesn't all get implemented. We have all these open loops, and now we have complexity in our business. And what I've learned is simplicity is the key to success. And I'm sure you've heard this before, but do we actually follow it right? But like, I want to, like make this clear. Like I love to be part of masterminds, but mainly for networking. You've got to understand that one of the things and I'm going to lead into the steps here. This is kind of like a little rant I guess, but it's what truly took me from really struggling to get past that like 15 to 20k Mark to Being able to scale what I feel. I literally wrote, This is my journal. I feel like Ron Burgundy, like I wrote this in my leather bound book. But like, I've read it in my journal time and time again, where I literally would write down how effortless it felt to grow. And before it felt like I was freaking fighting an uphill battle to try to grow my business, like, has anybody felt that it's like, you know, that you have you know that you could change lives, you have this message, but it's like, how it's like, it feels that you're fighting an uphill battle to scale. Like, has anybody felt that, right? That's how I felt. And I literally remember writing in my journal, I have it right over here at my desk, and I read it almost every day, to keep myself in that mindset of how effortless it feels when you do what I'm about to say. Okay. And so, anyways, rant over rants over.
13:33
The first one is connecting with your audience, right, you have to be able to connect with your audience. You know, in the in demand coach program, we teach this in depth, like how to actually do that from a messaging standpoint, from a content plan, standpoint, all that stuff. The second thing you have to do is captivate your audience. Right, you have to captivate them. Right? That means you have to get their attention and keep it you know, and again, in the man coach program, this is pillar number two, where we're walking you through how to do storytelling and how to do better headlines and titles and all that stuff. And then the third thing is you have to convert your audience, right? And this is going to come under like how you're calling to actions, how you're getting people to raise their hands, how you're getting people to move forward. Some of it has to do with subconscious programming and influence and all that stuff. Right in that something that we teach.
14:23
So that's number three. Number four, we've got two more y'all two more I hope you're finding massive value if you're on the live stream and this has been super valuable like smash the heart button, let me know in the comments you say value I'd love to know if this is helpful. Number four is I built a client acquisition system so I can keep my sales predictable and consistent every month. This was how I was able to scale past that like 10 to $15,000 per month mark in our business. It's like before that there was no consistency, right? There's no predictability. Some months were like a matte, like a really cool like yes, we're doing an amazing 17k This month, and then like, the next month, it was like frickin 3k. And I was beating my head against the wall, I was like, Okay, we have to have some consistency here.
“But you've got to understand that if you feel like you're chasing people, you've got to stop because people will continue to run. Because what gets chased happens, right? It runs whatever you're chasing. You want to attract people to you and I'm going to explain how to do that in a moment.”
Keynotes
- Always pumping out new content in their masterminds every month, right every single month, and this is so they keep their students engaged.
- Communicate my message in a way that stands out.
- Started to speak at events, and this led to having a lot of conversations without chasing anybody.
- Got hyper focus on exactly what the cash collected goal was.
- To build real connections with people and to truly keep people more engaged and convert them is easier.
2:55
I gotta jump straight into Facebook ads. And here I was spending 1000s of dollars a month on Facebook ads and then paying somebody to manage these ads. And then I paid 1000s of dollars for somebody to build me this WordPress site that I didn't even know how to manage. So I had to pay them to manage it. Because I'm a trainer, I am not a I'm not techie, I am not a developer, I don't know that side of things. So I ended up making all of the mistakes, some of them I made over and over again. So I like to take those mistakes and turn them into lessons and pay that forward and help other trainers and coaches who are kind of transitioning into the online world and teach them how to do it better and faster than I did. Because when I did this, I was coming from a brick and mortar facility. So I had two gyms. And, you know, we all know Jim's recurring business model, right. And it's really just about that recurring lower price type model so that you can get as many people right, it's like mass we're going through for volume pricing. And so I thought that's what I needed to do, you know, when I transitioned out of the gym, sold my gym and then came into the online space.
5:32
One thing that I feel like and also came up over and over again, as I was talking to the experts, it's lack of consistency. It's a lack of consistency, right. And sometimes, we don't know why we're not being consistent. We don't know why our mind is holding us back or our energy, for some reason is holding us back because we have every intention of being consistent. So like, if you can relate to waking up every morning thinking, Okay, today, I'm going to go up today I'm going to go live, today's the day, I'm going to go live today's day, I'm going to make these posts Today's the day I'm going to do all of these things that I told myself I was going to do yesterday, but didn't for whatever reason. Today's a brand new day, I'm going to do that. And then you don't write your beat, you feel resistance, you pull back you for whatever reason, just don't pull the trigger and follow through with that. So I would say I to answer your question, the biggest mistake most traders are making and coaches are making an entrepreneur's are making honestly, it's lack of consistency.
10:00
So take that same piece of content, talk about what how you did it, and how they can do it to connect with them on a very deep level know their pain points, for example, that 30 year old mother of two, what is her pain point, her pain point is probably that it's a pain in the butt to get to the gym for her, because she's probably got an infant on an infant carrier on this elbow. And then she's got a toddler in her hand down here. And what our what should be a one hour trip to the gym turns into two hours, because she's got to change diapers, she's got a nurse a baby, she's got to get the kid in the car, strap them in their seatbelt, get there, get them into the KidCare, try to get the workout in route the kids from the KidCare, get him back. It's a whole situation for that woman. So how can you talk about that situation for that woman.
12:51
And we put this event together to help personal trainers, coaches, entrepreneurs, figure out why they are not standing out, and why they're not getting visible. Because why? It comes back to sales, right? So if you're feeling frustrated in your business, if you're feeling stuck in your business, if you feel like you're posting every day, and you're being consistent, but you're not getting the traction that you that you deserve, or you feel like you need, this is exactly why we put this event together. So we collaborated with all of these amazing minds, and asked everybody a couple of questions. One, what are trainers and coaches doing wrong? As they enter into the online space today? What should they be doing instead? Everybody answered that question. Also, everybody spoke to their zone of genius. So like Jason, you came in and you spoke to you spoke to video marketing, and what people need to do on live videos and videos in general and how to grab that attention immediately and get people to raise their hand.
16:20
But if you look at social media as a whole, right, it's like, I think I read a few different statistics when I was doing some research on statistic number one is that the average person scrolls, five miles on news feed every year, right? That's the average person. Some people do way more, some people do a little less. But that means they're just scrolling, right scrolling, scrolling, scrolling. That's number one, right? So you've got to do something to stand out. Otherwise, you're going to be driven by just like that billboard that unfortunately gets put up in. It's like a good spot.
“So if you're feeling frustrated in your business, if you're feeling stuck in your business, if you feel like you're posting every day, and you're being consistent, but you're not getting the traction that you that you deserve, or you feel like you need, this is exactly why we put this event together. So we collaborated with all of these amazing minds, and asked everybody a couple of questions. One, what are trainers and coaches doing wrong? As they enter into the online space today? What should they be doing instead?”
- There's a difference between content that converts content that engages and content that just gets seen and overlooked.
- You can't stand out, you can't increase your visibility, so nobody sees you.
- The best place is gonna be my Facebook group. It's called successful online fit pros. Your roadmap to a six figure business.
Connect with Brandi:
https://rebrand.ly/18cnkf1
0:00
Today, we're going to be going into the Facebook Live secret that no one is talking about. And as I was just mentioning, before I hit record on the live stream, I call it a secret because not too many people are teaching this, not too many people are talking about this. And this is significantly hurting coaches and entrepreneurs that are trying to get leads, they're trying to get clients from their online marketing, it's significantly killing their sales, and they're killing their chances of getting leads. So I'm going to share this with you today. And I really hope that it resonates, I really hope that this lands with you, because this changed everything for me back in my own fitness business, and significantly helped us grow. So I really hope that this helps you as well. So the big idea here is that a lot of coaches, and I know this is very true for me, we're putting out content all the time, right? It's like we've been told, it's like some of us, I was told you had to post three times a day on your Facebook and Instagram account, just to get traction, right, which is complete bullshit excuse my language, right? It's complete BS. And we had to really give, like, extreme value massive value all of the time.
10:18
But you can also think of it as a big industry norm, right? Like, which could be like, you know, in the weight loss space, it could be like, you have the diet, right? That's an industry norm. That'd be an example of that. What is that big industry norm or that biggest mistake? Like in my fitness business, the biggest mistake was my ideal clients thought they had to eat friggin 600 calories, right? It was crazy, but that was what they were doing. And so that's the first piece. And then the second piece of the Y formula are the frustrations, right? The frustrations in the wants, if you don't know if you can't, if you can't articulate and communicate the biggest frustrations and wants, you're going to have a really hard time, like relating to people, right, like I just talked about at the beginning of this episode, a massive frustration for us as coaches is if we're putting out content, and it's not getting seen, like how bad does that suck when we're like literally spending time going live, doing content, and it's going on scene it like at that point, it really feels like we're doing all this work, and we're not getting paid for it. Right? And so I know this frustration, because I lived through it before. And what do we want, we obviously want to get leads when we go live, we want to get leads through our content in general, so we can help more people. So what are the frustrations, and the ones like take some time and write those down? You know, and if you're on the live stream, put them in the comments. Okay. And that's the reason that you want to start with why this is the first thing that you have to do if you want to shift perspectives. The thing is, people are guarded. And we have to help them lower their guard if you want to shift their perspective, right, we have these things called egos. And so we have to help dismantle, I don't know if it's the best word to use this mantle, the ego and lower the guard so we can have people open to receiving. And then what we want to do is what I call the what formula, okay, we have the why formula than the what formula is going to be where we're going to be sharing an undeniable truth, we're going to share an undeniable truth, you shouldn't be sharing something like if you try to shift somebody's perspective, through a false truth, or whatever you could call it, it's called manipulation.
14:08
Okay, and so you want to try to inspire them or you will least want to give a metaphor that's going to be somewhat engaging for them. So that's your aha moment. Makes sense. Right? So that is not all of it. But that's a good chunk that you could go and practice today. So if you want to practice this, again, this is like game changing. And of course it takes work to master it. Like this is what we teach people in the man coach program is mastering these skills. Right? So you have to be patient with yourself if you do this one time and you butcher it. It's totally okay. It's called human. So it takes mastery alright, but if you can out there today and you practice in your next live video. Like, think about the biggest mistake somebody is making, what are their frustrations? What are their wants, you want to communicate those to them? Okay in your video, and then think about what is that big aha moment? Right? So somebody in, for example, was eating healthy, right? They're eating 600 calories, but like healthy foods, my aha moment may be eating REITs right, you got to get the right calories, you got to get the right proportions. Right. That may have been my big aha moment. And I would have painted with a metaphor.
“So you want to try to inspire them or you will least want to give a metaphor that's going to be somewhat engaging for them. So that's your aha moment. Makes sense. Right? So that is not all of it. But that's a good chunk that you could go and practice today. So if you want to practice this, again, this is like game changing. And of course it takes work to master it. ”
-
Shifting beliefs of your audience is the key.
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You have to entertain or what I like to call in the coaching space is educating them.
- Quality content versus quantity posts.
1:49 I know for a while like you were just kind of struggling to get things going. And now you've been pretty consistent with generating over $10,000 cash collected in your business per month. And I know it's a big goal for a lot of people. So tell us like, what is one of the biggest like obstacles or challenges you had to overcome to get where you are right now.
4:18 And if you've been in this business for any amount of time and trained, you know, just a few people you'll know like it is so much of the habits and the lifestyle and the other 23 hours a day you're helping somebody in influencing their life compared to the one hour you might be in front of them. Mm hmm. Yeah. And more results means you can charge more and make more money.
5:41 And just like when our clients have when we post before and afters and testimonies, there are lots of stories, lots of hard decisions, lots of lessons learned behind each one of those testimonies. And it was not super fast. For me, I used to get a lot of engagement, I still do get a lot of engagement. But that is what I was like, I should be making a lot more money. But I wasn't clearly putting the pieces together, making the right offers honing in my message. I mean, coming out of I see videos from when we were in quarantine, I mean, I was having like 600 to 800 views every day when I was going live. Right. And that was great. And I thought this is great.
7:44 And I see with the rise of like, tick tock, and everything people call them like leads. And it's not really leads, it's just engagement. You can't take that engagement. You can't take those people to the bank.
10:28 But one of the Golden Rules of Marketing is don't be cute. Be clear. Don't be cute. Be clear. If we're trying to be cute with how we're saying things in the names, like, you know, I was helping somebody and it was very clever, was called a swipe right body.
12:39 And I love the simplicity of that. And I think a lot of people look for this, like magic bullet, or this magic pill. But like, you know, we all know the same, we've all heard it right, what you focus on grows. And a lot of times when you don't have the energy, and when you have like your eggs and all of these different baskets, it's like, it's really hard to grow one thing, it's like everything may grow a little bit. But then you're out of energy, and it starts to slide back. And so what you're saying, if I'm correct, is that you took all of your focus, you went all in, and it gave you the energy in the mental space to be able to focus on the revenue generating activities.
15:02 One of the big things that you said to me not too long ago, it really well, I don't know, time is just flying by now. But you said, you know, go talk to people and network like you do in person and on Facebook. And that is that is the thing that led to my radio show, it really did. I was I have reached out to a few people that do what like we do online and put themselves out there and go live on video and promote themselves. And one of these people was my co host now on the radio show, where I saw what she was doing. And I reached out to her and said, I'd love to meet you. I've been following you. And and I think we get along because you're kicking ass and doing things online. And I see you interacting with people and let's just meet it was great.
20:24 It's like, okay, I can. I'm the one that gets in my way sometimes. And like I said, that's where you've come in with the support your teams come in with the support and gotten me and plenty of others over the blocks that you know, we can just keep moving forward.
“To be able to have a message that stands out, and to be able to know when to make offers, how to make offers, and everything like that, because engagement is cool.”
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Emily shares her journey and what led her to where she is today
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Building your own authority in the market
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Golden Rules of Marketing
5:00
The lifestyle that you want, are you earning the type of income that you want to earn, but also you having the type of impact that you want to happen? For me, those are the three boxes that I feel like, you know, an ideal business has to check. And so, you know, I really said, okay, not only am I going to build my ideal business, but I'm going to focus on helping people do that for themselves. Because I mean, I know some of your backstory, and neither of us came from a business back, right. So most of the people that you are I would serve don't come from a business background, they come from an interest or a passion about fitness, or sport or helping people and, you know, so so we all had to kind of figure it out.
6:08
I think it's important, right? Because a lot of us and rightfully so, right? We're entrepreneurs, we're business owners. It's like, revenue is the lifeblood of creating a business because without it, but sometimes we get too focused on it. And like, I can remember, in my online business, we started to do really, really well in our online fitness business after transitioning from the gym. And like, I was making more money than I ever made in my life. And I realized, and I had a really good friend, her name is Alex. She's a mentor friend of mine. And she was like, Jason, like, you're doing really well. She's like, are you not fulfilled? And in that moment, I was just like, No, and she's like, what's gonna fulfill you? And like, I don't know, maybe once I get to the million dollar mark, and she's like, No, it won't. She's like, if you're not fulfilled, now, you know, doing what you're doing now. And it was like, I was like, man. And I immediately thought about what Rigsby I was like, ideal business, right? So with that being said, like, I know, there's a lot of fitness. There's a lot of gym owners, hybrid gym owners, that's the right word, online fitness, health, wellness coaches listening to all different stages. I'm curious, like what has been one of the biggest obstacles you personally had to overcome, to get where you are today, probably detaching vanity metrics. From my definition of success. That's probably because I come from a competitive sports background, I was a college baseball coach before I got into this. And so having a scoreboard was always something that came very naturally to me. But I think having a scoreboard is great.
10:00
So I've kind of seen a little bit of everything. I've seen so many people that had these wonderful businesses, that paid them, you know, a meaningful personal income, they were having fun, they, you know, felt like they're having an impact, they had a great culture. And then, you know, they get really motivated to just grow and, you know, a 5x their business, but they're not making any more profit than they were making before. And they've got, you know, maybe five times the stress, they've got a bunch more employees, they've got a bigger lease. So they've got a lot more risks and fixed overhead. They've got, you know, so many more people to come in the door that they have to have to just pay the bills. And, you know, again, growth is fine, but understand why we're growing, right? Like, let's make sure that we're growing to build something that we want to own, not just growing for growth's sake, yes, I love that.
15:28
You know, I think the simpler you make it, the faster you get a positive outcome. Yes. 100%. You know, I once read a quote where it said, there's a lot of people who overthink when it comes to this stuff, right? Because it's complex. And overthinking is the art of creating problems that don't exist. Yes, like what are really good at as entrepreneurs, you know, the other. It's amazing. And I think the and this is why when I saw the like, when I learned early on that you were coaching other business owners, I was really excited for you and for them, because I think a lot of people in the quote, unquote, coaching or Guru world, right, because if you make it complex, then you can put the blame on the other person, you can put the blame on the client say, Well, you didn't get it, done it. But if you make it simple, then you know, we get to be measured by how we help.
“There's a lot of people who overthink when it comes to this stuff, right? Because it's complex. And overthinking is the art of creating problems that don't exist.”
Keynotes:
- You need to LOVE doing your ideal business.
- Settling to doing simple things so that you have no excuse for not doing it.
- Can totally build your values and lifestyle by doing your ideal business.
5:00
So if you have the same audience, let's say we like to use Facebook groups, whether you have a Facebook group or not, this applies let's say you have a Facebook group, and you have 100 people in your Facebook group, and you're putting out content and you're wondering, Why is no one engaging? Or why does he get engagement, like, you just get a couple people liking and loving stuff, it's because your audience hasn't grown. And Facebook's quickly going to determine the algorithm is quickly going to determine these 10 people are interested, these 90 people have shown they're not interested. Therefore, these 90 people don't see your stuff anymore, it's almost impossible to grow that engagement, if your audience isn't growing. Same thing on your personal profile. If you're putting out posts, and maybe you've got 2000 Friends, you put out a post, and you typically get I don't know 30 likes, and you know, eight comments, you're probably noticing a trend, it's the same people commenting all the time, same people liking, it's because your algorithm has learned who's most likely to comment and like.
10:00
The way a lot of people market in the industry, so I want to ask some questions. But one thing I'm curious about is now that you know everything that you know, right, and I know a lot of coaches here, they're either, like, just getting started, they made that transition, right. And so they're trying to get to that first, like $10,000 per month range online. And then we have quite a bit of the audience who 've already done that. And now they're really trying to scale right. So it's like, I know, there's two different categories. But if you can go back to when you first started, like, what's one piece of advice that you would give yourself when it comes to acquiring clients that you can give to the audience today? Yeah, without a doubt, it would be to know my numbers, know my numbers, I'd recommend everyone here know your numbers. So let's start with the 10,000 a month coach who wants to 10k. Let's do some reverse engineering of that. Let's just say you're selling your program at 2k. So you need to get five sales in a month at 10k. Then hopefully, you know what your closing rate is, if you get on a call, what percentage of people you're close to, let's just say you're 50%, you're good, closer, close at 50%, you need to get on 10 sales calls. So you need to get on two to three sales calls per week. How are you doing that? How are you getting on those two to three sales calls, hopefully, you know the number before that, how many conversations you need to get into that will generate those two to three sales calls. Because the cool thing is, it's all a numbers game. Like once you know those numbers, let's say you know that if you get into 20 conversations with actual prospects, you'll get on two to three sales calls, then you hit 10k.
15:00
So I'd encourage you to think about it first , everyone knows this, you got to know who it is that you're targeting, don't just go out and randomly start asking people. But no, you're going to target and then think about how many of those friend requests you're going to send out, and then track it. So we talked about this all the time, my business is built around testing, I send out 50 friend requests, I only know that 20 People are going to accept because we've tested it, imagine that you send a 50 friend request and two people accept there's a problem, and there's something wrong and it's either you or it's them, either. It's you, there's something on your profile that is scaring people away.
20:00
Go out and find those women who connect with them, get them into conversation, and then boost your algorithm by doing reciprocity is one of the things that we talked about, you know, we get into this conversation. So we know people are seeing our content. But at the same time, our UniPro software goes out and gauges their content. So get this, I can nerd out about this stuff. When you become friends with someone, you have a week to two, where they're going to see your content, you engage them in Messenger, now, that's a three to four week time span, as you start engaging on their content, that time span can be elongated indefinitely. If I keep engaging on your content, Facebook sees we're connected, and it's going to show my content to you. And so our software does all that automatically.
“You're going to target and then think about how many of those friend requests you're going to send out, and then track it. So we talked about this all the time, my business is built around testing. I sent out 50 friend requests, I only know that 20 People are going to accept because we've tested it.”
Keynotes:
- How Facebook is a good media for engagement.
- How quality versus quantity audience matters.
- How algorithms work.
2:19
If somebody is not getting what they want, it's something way deeper than not wanting to get more than not wanting to get enough or them not, you know, having some kind of hard work ethic or something like that. Because, you know, because I think it's really interesting to understand how I also got into hypnosis, because at the time, something I realized was, if you've ever lost weight, you know that it's hard, you know, you have to change your behavior. So it was difficult. But for me, honestly, it was a lot easier. Like I just lost, I just, I remember one day just deciding I wanted to lose weight after, you know, hearing a ugly comment about myself, and it really stung so you know what I'm about to just lose all of this weight. It was easy for me though, like, I guess I wanted to lose weight so bad. I just chose the fact that I was going to be healthy, I was set on that lifestyle that I didn't have a lot of resistance to anything. And so I was just going through everything.
5:10
But nobody can change human behavior faster than I can. Because at the time, I had a lot of reps in my practice. So I was like, nobody can change human behavior faster than mean. So we're going to become a change company. And we're just going to pump out idea after idea after idea or method, or method or tool out there, a tool that can change human behavior, to help people get what they want out of life. And, you know, just through that process, man, I discovered I really love working with entrepreneurs, because I just, I want to help as many people as I can. And the best way to do that is to help the people or helping people. So that's a really long answer to your very short question. But I just think it was injured. I just think it was important for you guys to have some context around how this entire thing came about.
9:15
No matter how high it was interesting, man, because I think I got my first eight figure net worth client. When I got that client, all kinds of shit. All kinds of stuff just started coming right up. Who are you to do this? You're not good enough. You don't have what it takes. You're gonna blow it, he's gonna realize your fluke, he's gonna realize you don't know what you're doing, people are gonna start to see that you're not as you're not as certain you're not as convicted as you say you are. And all of these starts just fear started coming up. And I was very intrigued by that. I was like, why am I really freaking doubting myself and I, and this was interesting, man, because when I realized this that was really strong in me, I have an open door over there, I'm not gonna walk up and get him. But I have the stack of notebooks of all of my notes that I take during my hypnosis sessions. So I just decided to start looking at all of them. And they're all from high level entrepreneurs, I was highlighting all the key words. And the dialogue was the exact same. I know I'm successful, but I don't feel like I'm actually good enough. No matter what I do, it's not good enough. Do I really deserve this? Whole shit? Can I really maintain this is the shoe about a job? Like very uncertain, very uncertain.
11:22
I found myself for nine hours, of course, not in one day, but two different days, nine hours, reading thread, after thread, after thread, conversation after conversation of entrepreneurs screaming for help, because they no matter how highly skilled and successful and trained and experienced they were, they still underperformed, they still felt incapable, they still felt like they were not actually good enough, despite having a lengthy and must add a very impressive track record. And at the same time, I had that track record, I had hundreds of testimonials to prove that I know what I'm doing. But I guess just working with this higher individual brought something out of me. And that became my biggest thing, man. And you know what's interesting, and this is, I think a really good point to drive home here is if you're dealing with self doubt, number one, pay attention to that. Because as entrepreneurs, we typically have self images of being ambitious, right? Or being driven, of being a hard worker, of being successful. We have these images that we create of ourselves. And so we start filling thoughts, feeling emotions that are not in alignment with that image, right like me saying, I'm not good enough that wasn't in alignment with I'm ambitious, I am driven that wasn't in alignment with that, so I kept shoveling it away.
15:59
That's really powerful. Because I think that everybody uses the word like self sabotage, right? Where it's like, I'm, I'm self sabotaging today. But a lot of times people don't know how to solve that. Right. And so you were able to, and I love that you had this like experience in this memory, because that's something that I've also had as well. You know, I had a very similar experience where I remembered when I was like five or six. And it was something that, in the moment, where I remember that I remember just tears coming down my eyes, I was just like, Oh, my God, and it set me up to like this. This is it. Like I knew this moment, like, this was the thing that made me feel unsafe. And yeah, I think that's powerful. So like, on this topic, like, what do you, I don't know if this is the right way to phrase it. So you can correct us on but what is the biggest mistake that you see entrepreneurs make, especially like, you know, fitness coaches and health coaches, that they're making right now, it's making things more difficult for them, right, making things way more difficult for them.
17:06
And I can say this, because as a health and fitness coach, health and fitness to you, is being able and I don't know, at least for what it was, for me at the time, it was a very limited idea. Eat less, eat the right food, move more. But I did not understand the reality of, hey, I actually feel your shit. Because if you do not feel any emotion, I'm sorry for causing it, but I get to tone it up about this thing. At the end of the day. Entrepreneurs have a strong tendency to want to always be the strongest person in the room. It's especially true if you're a fitness person, right? You want to be the strongest person in the room, you are a leader, you are seen as a leader. And because of you being seen as a leader, we are afraid of opening up about what we're feeling because it may make us look weak. We may look like we don't have it together. People may lose trust in us. So what do we do? We don't express it. We don't like to talk, talk about it, share it with others, but even heavier and even worse than that, we don't even face the feeling itself. Like and this is actually a fitness coach that I can tell you an experience with.
29:27
At the end of the day, you have to have room for the opportunities you're asking for. The universe will give you every opportunity that you can ever imagine every day you have a life changing opportunity in front of you. I don't care where you are in your business. I don't care how shady things are. Every day there is at least one opportunity that can change the trajectory of your life. But if you do not have enough emotional space, you won't see it. But you won't even take advantage of it at the end of the day, man and we're trying to change our results.
“You want to be the strongest person in the room, you are a leader, you are seen as a leader. And because of you being seen as a leader, we are afraid of opening up about what we're feeling because it may make us look weak. We may look like we don't have it together. People may lose trust in us.”
Keynotes:
- Hypnosis plays a big part in a weight loss journey.
- Being obsessed with losing weight at a fast pace is just so wrong.
- Hypnosis is definitely just a mind control that people stereotypically define themselves to.
Get access RIGHT AWAY - Download The FREE Hypnosis Training
www.rewiremythoughts.com/unshakeable
00:59
I found it really interesting. And I was able to kind of look at this in my own business in life. And I was like, Oh, my God, like, yes, it's so true. We're in this newsletter, I'll spare you the whole newsletter, you can go look it up if you want to read it. But he was talking about how Batman was the only superhero outside of a couple others like, you know, smaller time superheroes that weren't born with a superpower. Right? They got their super he got his superpower through his own self proclaimed learning and developing, right, he wasn't born with one much like other superheroes like bat, or like, you know, Superman, right? Who came from like, out of this world, or you know, some of the others, right, you get the details. And so I found that really interesting. And I think that as an entrepreneur, it's vitally important that we kind of take this approach. And I'm going to explain what I mean in just a second. I'm also going to give you some of the things, both mindset in performance, and some of the skills that I've developed to create my own superpowers that helped me grow in business. And I'm going to give you an array of things that have helped me so you can kind of like, see what resonates with you. And hopefully, you know, you'll find some value in this.
2:50
One of the things that a lot of coaches were telling me, and I know this to be true for me in the past, but a lot of coaches and this was like a centralized theme, with so many people is that there's not they're not seeing growth, like not consistent. You know what I mean? Where it's like, despite hiring coaches, or following different strategies and tactics, they're not seeing growth. And some coaches have seen, like, Great months, you know, I've had a couple people tell me, they've hit like 15k 20k 30k months, but then they come spiraling back down to this, like 5k, or 6k.
4:58
These strategies and tactics, they do work, but you'll see results, right? But it's like the frustration comes in where it's like, how do we keep this consistent? You know what I mean? And so the big idea here, and this is what I want you to get down, and I'm going to give you some actual things that you could take away and implement from this episode today. But it largely comes down to this. You have to be able to learn the skills, principles and character traits of who you want to become. Right? And so a lot of times, you'd be like, I'm not sure who I want to become. And if that's the case, you could say, Okay, what's the goal that I'm going after? Right? What is the goal? And so in business, if your revenue goal is to get to, let's just say, $30,000 per month, right? Don't just take my goal, it's whatever your goal is, let's say it's $30,000 per month, you're really, you're right now you're around like the, you know, 678 9k months, and you're like, dude, I'd really just like to get the 30. Or heck, maybe it's even 20 or less, right? Doesn't matter. You want to start asking yourself, and this is kind of the Batman, you know, scenario here is like, well, what skills do I need? Right? Because you're not, you know, you were born with a gift, right? And we're not going to go down that route today.
9:58
We can argue that it goes, whatever. But like, if you can do 50, if you can do $20,000 In a month, you could do $50,000 In a month, usually just getting a few more clients, right? Especially if you're doing medium to high ticket packages, you know what I mean. And then the next phase after that is that like, 50 to a million, right, so where you're doing $100,000 per month and more, all right. And so every level is going to have different skill sets, different character traits, different things that you have to embody. Now it's up to you, just like Batman had to go learn how to become Batman, he's Bruce rate, Bruce Wayne, right, he had to learn the skills of fighting, he had to learn all these things to be able to do that.
14:48
This is what I teach my students: how to learn these skill sets. Because when you learn these skill sets, you'll be able to pay your bill, right. And that's the concept here. And so, um, again, hope you found this valuable. I would love to know what your biggest takeaway was today, if you're on the live or on the if you're on you know, Facebook or Instagram listening to this or YouTube, just put it in the comment section. And if you're on the podcast, I'd love for you just to shoot me a message and let me know what stood out to you the most. Alright, and if you found value in today's episode, or any of the episodes for that matter, I would appreciate it if you would click Subscribe in whatever podcast app, you listen to the podcast on, whether it's apple, iTunes, or Apple's iTunes, Stitcher, Spotify, Google, whatever, right? There's a bunch of different ones. If you could subscribe and leave a five star rating and review I would greatly appreciate it. When you're subscribed, you'll never miss a podcast. Like if you're trying to wait for these on Facebook, it's like that you may miss it, right? But if you're obviously subscribed, you'll never miss the podcast.
“You have to be able to learn the skills, principles and character traits of who you want to become. Right? And so a lot of times, you'd be like, I'm not sure who I want to become. And if that's the case, you could say, Okay, what's the goal that I'm going after? Right? What is the goal?.”
Keynotes:
- Dreaming to be a Batman on your field.
- It took a lot of development to achieve your goal.
- Strategies and plans work differently for everyone.
1:23
I've been coaching for a really long time. And even before coaching, blogging, and just being on social media and creating content. So it's been probably a good 10 years of creating content. And that's what I know I'm a coach, but like my heart is I love creating content, I want everyone to like, look forward to creating content like I do. So reels I've found where it's just a blast. For me, it doesn't feel like work, you know, like writing captions, I don't mind writing. But it does take a long time, you really have to think your stuff out. And reels just feel so much more fun to me to show up. And obviously, I mean, Instagram is highly favoring reels, and helping accounts grow very easily with reality.
2:25
So that's kind of where I've spent the past year. I started doing reels and focusing on not only growing my account, but how I can break I think of everything in frameworks. So when I started learning reels, I'm like, How can I break this into a framework that other people can insert their brand into or insert, you know their ideal client into this and be able to reproduce the same results that I can produce? How can I make this teachable so that anyone can just jump And then do this. So that's kind of where I started with everything and how it's now developed into coaching on various things.
5:08
And I remember hearing, I think it was I read, maybe in a Tim Ferriss book, where he was talking about, like the 1000 true fans concept towards not necessarily having the 1000s and 1000s of people. But if you have 1000 true fans in your audience, like, it doesn't even matter if you're selling fitness coaching, or anything, it's like you could sell any kind of product, and you can actually make Revenue Online. And so I love that concept of you're like, it's not about the big audience. It's about having the right audience there. So I love that. Yeah, yeah. So you answered kind of another question. I was gonna ask you about what you're doing now. And you kind of really elegantly answered that. Now. I happen to know that like a lot of coaches now, a lot of people like if you look at tick tock, for example, has become from what I hear at least I don't know if this is true, or but I heard it became the number one search engine above Google. And I know that reels in general, on Instagram, and even on Facebook are becoming increasingly popular.
6:29
So some of the fundamentals are that people put way too much focus and effort into my new things that really don't matter as much as what people believe. So, you know, I always like to compare it to nutrient timing and supplements in the fitness space. You know, you have people coming to you and asking, like, how do I get a six pack? Like, you know, what time of the day? Should I eat my protein? Right? before I work out? Should I have it within a half an hour after? Or like, should I be taking this supplement? And it's like, oh, my god, are you even eating the appropriate amount of calories? You know, like, what's the thing that's going to move the needle the most and the fastest for you? Right? And so I find that a lot of people will go online, you know, look up what hashtags should I be using and like hashtags are not a growth strategy. Hashtags are like supplements. If you're doing all the other big things, right, then hashtags might help you a little bit, they might give you a boost. But that's not a strategy for growing.
9:22
So when your reel starts and that first three seconds the text that you have on that first three seconds of your reel. You have another though that you can have a cover for your reel so when people look at your reels in your feed, or they go to your reels tab on Instagram, there's a cover for each reel and you can upload a cover or you can select a part of your video to be the cover so make sure that also has a hook because what happens is people come across your content right maybe they see a real shows up and explore comes up in their feed and they tap your profile and they want to go binge watch other content? Well, if they go over to your real tab, and they see all these videos that have your face in it or whatever, but there's no hook on those covers, they're going to bounce, they're not going to sit there and watch 20 of your videos and have to figure out what you're talking about each one because you don't have any text on it.
16:58
So I want you to think of reels as this is just your net, you're trying to have a huge net that you can cast to get a ton of people in your ecosystem, and then you're going to funnel them down. So after you cast this net, with your reels, what are the other moving parts of Instagram? And how do you funnel people through, you know, eventually becoming a client. So reels are where your exposure is right? Getting a ton of new people seeing your stuff that don't already follow you. That's the beauty of reels. That's why they're so important. Your other posts that you put in your feed are primarily going to be shown to the people that follow you, right? Some might go to the Explore page, wherever but reels are designed, right? There's multiple Instagram algorithms, people will say the algorithm, there's multiple, the reels algorithm is designed for getting new people who are not following you already seeing your stuff. So that's your exposure from after your exposure, you then have interest when someone's exposed or your content, are they going to go over to your profile and be interested in the other content that you have. So this is what I call your bread crumb content. What are the other static feed posts that you are putting out there? Besides your reels, right? You're going to funnel them to looking through your carousels, looking through your graphics, your lists, what are the things you post that they can have these painkillers with, or something of value, and then you have influence. So hopefully, with the interest and your other static feed posts, people are like, wow, this is a great account, I actually want to follow them. There's tons of helpful information here for me, so they hit the Follow button.
“There's multiple Instagram algorithms, people will say the algorithm, there's multiple, the reels algorithm is designed for getting new people who are not following you already seeing your stuff.”
Keynotes:
- How popular audio is not the tool for much more engagement.
- How much Kayla earned from just posting reels.
- How different reels are to tiktok.
0:00
So my reason for transitioning into an entrepreneur was I had a story. So at one point I was 100 pounds overweight, really, really struggled. So I'm the client that would come into the fitness business owners gym, quite honestly joined and probably wouldn't continue. So I would stay in a program for maybe a few weeks. And I was that on again, off again, person. But finally, through a challenging situation, I had some health issues, and I needed to make a change that was kind of the driver to me getting my health together. So whenever someone loses 100 pounds, and manages to keep it off, people naturally want to know how they can create their own transformation. So that journey, and that's what I did for eight years.
5:00
So knowing who your ideal client is, and then getting really, really creative about how to distinguish yourself, and make sure that you stay in front of that audience, not just as an expert in your space, but I would say, as a thought leader, you want to be the person that causes people to shift their mindset around the topic that you lead in. And there is no better way to do that than being interviewed, you know, being in front of someone who has influence on an audience and being able to hold your own in that type of conversation and really show that you know what you're talking about? That's a huge way to distinguish yourself in the market. Yeah, and that's really key, right? Because I think a lot of people and I love what you said about creativity, like getting creative here. Right? I feel like a lot of people know, and I hope you know, if you don't know, like, you should write that down. Like, obviously, your ideal client, your ideal audience is obviously important.
10:00
Podcasting is one vehicle for that. But the ultimate answer is how you can leverage every means necessary to be more visible, and you'll have to decide what your primary vehicles are. For me, it's podcasting. But you've got to find the thing that you can excel at and be consistent at or find someone that can help you to dominate that space. Absolutely. Yeah. And it's in there's so many opportunities and like you said vehicles to do, right. It's like, you know, some people like to speak at summits and do workshops, and some people like to do a webinars and masterclasses and some people like to just do podcasts or YouTube videos, you know, but the key is, it's like, it's finding that one thing that you want to go all in on. And one thing that I found is like this day and age, I'm pretty in on podcasting, right, but like when you collaborate, it's funny, right? Like, say you have a podcast and say, like, we'll say somebody in the audience is like, say you're in the fitness space, right?
20:00
It's just a matter of practice, just like anything else, get someone that can help you to work through your nerves, and do it afraid. I love that. And we had a question come up from Ben who's watching on the live stream. It feels like he answered it, but I'm gonna get my take on it. And I'd love to hear your take. But like, I know, this is true for a lot of people, not just Ben, but not sure how to approach asking for a collab, but someone what I do. And I've been told, No, I love how he said that about Travis Chappelle, like, I've been told no by so many people. But guess what? I've had so many people that told me no, tell me yes. Now. They told me yes. And so what I do, and I would love to hear your take on this is either a, I'm going to invite them into my world. First, I'm going to say, hey, even if you're, you don't have a podcast right now. And you just have like a live stream that you can do.
“That's why I love podcasting because it just opens so many doors, like you said, the collaboration door, being able to repurpose content.”
Keynotes:
- How podcasting helps aspiring to experience so many opportunities.
- How podcasting helps individuals to learn what their own unique identity to showcase.
- How podcasting helps a certain group, depending what topic you are talking about.
0:00
I know deep down, we all want that's why we're doing this, right? We want to grow a successful business that can help change lives. And what I often see and this was the mistake that I was making, okay, so I'm throwing myself under the bus. But I also see this very common in the industry is that people, a lot of coaches growing their business are focusing on doing too many things. Right. And if you know the area of focus, like what focus means, at least to me, follow in, type this in the comments, if you're on the live stream, focus on one course until successful, right focus on one course until successful. And now what does that mean, right? And you could take this from a macro level into a more of a micro day to day level, even like a monthly quarterly level. But a lot of times it's like we can't literally focus on multiple things at once yet we try, right? We're trying to get better at doing stories or our content, or we're trying to get better at doing messenger conversations and sales calls. And you know, we're trying to get better at coaching. Right? And yes, we need to get better at all of those things. But we can't do it all at once.
4:56
If you're a fitness coach, you're probably pretty consistent with your workouts, right? But consistency in one area at a time. That's the key. It's like, if you're consistent with everything, then I can tell you right now that you're either not growing or you're growing slow. So it's like I applaud you, if you are being consistent. Like I applaud you, you have an amazing character trait, and that character traits are going to make you successful. But it's going to also cause you a lot of pain, if you're consistently focusing on multiple areas, right. And so the key to my success thus far, it's going to continue to give me success is the ability to focus on one area until I'm successful there. Okay, so let's go ahead and break this down. I'll give you some real world examples. I'll peel back the curtain into my business. And I'll kind of let you know how I do things. And when I don't follow this, when I start to do too many things. My business will backslide.
9:55
Do you think you'll have a successful business if you are showing up every day and You are speaking to hundreds of people. And so this is what I realized that video marketing was so freakin key, specifically live video, right? This is what started leading me down the rabbit hole. And then I went in on live video and I said, Okay, so to get really good at live video, I have to start hooking people in. Right, I got to learn how to hook. This is what prompted me to start. A lot of people remember me from costumes and props, right? I was like, this is going to hook people in, I knew I had to get better at headlines. So I would focus on headlines, I would focus on finding really funny costumes, I would focus on captivating and capturing people right into my video, right? I learned these skills by doing that. But it was a focus practice. In my most successful students inside of my program, they take the same approach.
14:30
So I would encourage you to be there if you want to learn how to create your content to actually get it. And if you're on the replay or watching this in the future, just hit me up if you want access to the recordings. And this is the last free workshop that we're doing, the rest of the workshops that we're doing from here on out like they will be a paid workshop and so on. This will be your last chance to consume these 100% free so let me know if you want. Alright, so with that being said, I appreciate you remembering, your message matters now more than it ever has before, so don't be afraid to speak it. Get out there, take some action. And as always have faith. Stay focused and take aligned action.
“So it's like I applaud you, if you are being consistent. Like I applaud you, you have an amazing character trait, and that character traits are going to make you successful. But it's going to also cause you a lot of pain, if you're consistently focusing on multiple areas, right.”
Keynotes:
- Learn how to create your content to actually get it.
- FOCUS on one thing and master it rather than doing many things.
- We can do a lot of things but the outcome doesn’t necessarily equate to success.
0:00
We're stuck in this like consumption mode all of the time, where we're constantly consuming other people's marketing, but we're very seldom implementing our own marketing. And we may very well be doing things right, we may be actually creating and implementing, and I'll talk about the opposite side where you're over creating, okay, that's a problem, too. But what happens is, I see all of these people, constantly consuming and learning and learning and learning and learning, because it feels good, right? It feels good to consume, it feels good to learn. But the truth is that if all you're doing is consuming with a little implementation.
5:00
But now, you know, now you have a direction. And so once you choose how you're going to learn, you know, I am a big believer in hiring a coach, and I'm sure most of you are, if you're watching this good chance, you're probably a coach, right? So my assumption is that you believe in coaching. And so like I believe in hiring a frickin mentor coach, right? I don't want to sit there and try to scrape up pieces. The last thing I want to do with my time is, you know, attend like all of these different free things, and have all of these different pieces of a puzzle that don't really fit together, I would rather just go straight to the source and be like, Yo, this is what I do. Right now, one of my mentors is talking more for me, he runs this company called Black Belt, right? It's like I just go to him, I'm like, yo, I want to go to this next level, like, right, show me what the heck works.
10:00
The key is, if you're in a program right now, just freakin focus, just like show up and focus. If you just could show up for yourself, and literally give yourself the time to just implement and learn and get better, you'll grow. What I like to teach people is this, and you can write this down. I know I'm kind of going off. This is a huge like tangent, hoping this is a valuable tangent for you. If you're finding value in this and you're listening on the live show just let me know just put like, Yes, I'm kind of going off on a soapbox. This is what I call a soapbox live. But I hope it's valuable. And so to do that, you can use things like I don't have anything available that you could use, like props, you have to be able to hook somebody in, in the hook, you can use props, you want to have a good headline, the first seven seconds of your video, it's got to be amazing. You've got to know some basics of storytelling, right? So you can attach a little story or a metaphor like I did earlier with the bridge and all that stuff right to the topic. This is what keeps people's attention, you know, and then you want to be able to align beliefs. You have to be able to align beliefs once you've maximized engagement. You've got to align beliefs.
15:00
This is one of the things that makes our program really freakin unique. I know I'm like, shamelessly plugging whatever. But whatever my show is, we teach people how to influence it and how to persuade. And if you're in a program, and you're like, I haven't seen that yet, we actually just put new training in. It's in module number four. So you're gonna program module number four, it's influenced. It's called aligned beliefs, literally. So now, the third thing that you have to do is convert the right convert. And so how do you convert? Well, you have to be able to book calls, right? If you're an online coach, there's probably a good chance that you're taking sales calls, right? You have to book calls, unless you're selling from like a landing page, you got to get people to a landing page. But I think for most people, you're booking calls, right? And so you have to learn how to book calls, these are some of the main skills that you'll need, and to do so you just have to get people to raise their hands in your audience. I don't know why I'm so blurry. You have to be able to get your people in your audience that basically raise their hands and say, I'm interested. And so partly, this is mastering your CTA, your CTA is a call to action, yeah, got to be able to do this. And then outside of that, there's something frickin magical and expanding your reach. Most people just don't focus on this. You know, where a lot of people go into is like, they expand their reach in, they just like Facebook friend requests, people.
20:00
That means it stops happening consistently. And this is another big thing that I see with a lot of entrepreneurs where it stops happening consistently. And therefore you stopped growing. And so you want to make sure that when you do complete a project, that it's now become a process, right in your projects should always align with your goal. So if your goal is to get to 100 clients, is the project you're working on going to help you get to 100 clients yes or no. And then once you complete it, you've got to make it a process. Otherwise, it just falls apart, right. And then of course, you can have somebody doing it. So once it's a process, you don't have to be the one managing all of the things, you can have somebody actually do it right. We'll save that for another episode. And then I just shared with you a bunch of the skills. So you can kind of go back through this episode, and listen to those skills again. But the big pillars are you have to connect with your audience.
“This is another big thing that I see with a lot of entrepreneurs where it stops happening consistently. And therefore you stopped growing. ”
Keynotes:
- All you're doing is consuming with a little implementation.
- You have to be able to align beliefs once you've maximized engagement.
- Convert the right convert.
0:00
Today we have a really, really exciting episode. I am joined by my guest. He is an absolutely insane marketer, entrepreneur, and even the founder of the build your brand online. So anybody out there right now who's looking for support with really getting their personal brand with getting more visibility with building that personal brand online, he is going to provide tremendous value. So right now I happen to know that his company is on a mission to help 1000 And I know he's gonna go well beyond these coaches, course creators and experts create seven figure brands online using his breakthrough method. Jesse is also the co-founder and managing director of Harv Eker online.
5:00
So I kind of just had to step up and step in at this point. Yeah, that's amazing. There's this quote that I actually have on a sticky note, in my office that constantly reminds me, but it's like, what got you here won't get you there. And so it's almost like you had to, you were here in this spot, and you were doing well. But to become that like, front-facing guy, you know, running the brand and face of the brand, if you had to become somebody different, you had to basically learn a new set of skills. And I think that's really powerful, too, for all those that are listening, because no matter where you are, if you're making a transition, I know there's a lot of people listening that, you know, recently made a transition as like a brick and mortar, whether they were a gym owner, or they did brick and mortar type things. And now they're in this online space where they may be trying to do some of the same things. They were doing brick and mortar, which doesn't necessarily translate 100%, which is a great segue if I know a bit about what you do, obviously, because I actually hired Jesse and his team, which they're amazing.
10:00
So I kind of just had to step up and step in at this point. Yeah, that's amazing. There's this quote that I actually have on a sticky note, in my office that constantly reminds me, but it's like, what got you here won't get you there. And so it's almost like you had to, you were here in this spot, and you were doing well. But to become that like, front-facing guy, you know, running the brand and face of the brand, if you had to become somebody different, you had to basically learn a new set of skills. And I think that's really powerful, too, for all those that are listening, because no matter where you are, if you're making a transition, I know there's a lot of people listening that, you know, recently made a transition as like a brick and mortar, whether they were a gym owner, or they did brick and mortar type things. And now they're in this online space where they may be trying to do some of the same things. They were doing brick and mortar, which doesn't necessarily translate 100%, which is a great segue if I know a bit about what you do, obviously, because I actually hired Jesse and his team, which they're amazing.
12:12
We're just constantly chasing leads every single day. It's like, gotta hit a quota of you know, and you end up being like a boiler room versus a transformation company. Right? Yeah, I love your approach. You know, it's like, taking that in person, workshop seminar event. And just bringing it online. It's friggin amazing. Yeah. And then also, like, most people have these beliefs, right. And it's all about shifting beliefs, creating new ones. And so most people, when you say, like, you can create a seven figure online business without selling every single day. That's really weird for a lot of people to hear that, like, What do you mean, right? Like, how would you be able to create like a million dollar business without selling something every single day. And the reality is, it's done all the time. And so the way that we position this, you sell one time per month, and that's where you make your sales, you condense your sales cycle to this one, kind of like this event. And that's where, you know, you make the bulk of your cash flow, the bulk of your sales, you onboard the most amount of people. And then the next month you do it again, like what we did is we really because this is my childhood of what I grew up in, is we modeled the in person live events.
15:39
Do I have a real system in place? Or am I just scattering all my marketing and sales to try to get clients? And so we create systems. And our system is a very specific system that works for very specific people who want to guide, coach, instruct people, but that's most transformational coaches, like most coaches want to do more of that. But they don't realize that that can be part of their marketing and sales. Yeah. And by the way, the first thing you said is definitely like a tweetable.
16:47
But what happens is, they teach these strategies of going out and always getting leads, and which is great. And it's a great model. And not saying you shouldn't ever do that. But I think a lot of scarcity comes into play where it's like, what if I don't do that, and I just do cohorts, or I just do these one time events and get all my sales at the end? I think there's a little bit of a scarcity, maybe or some kind of block that prevents people from wanting to do that sometimes versus doing the I got to DM 50 people a day kind of approach. Yeah. And I think it again comes from experience, right? It's like, from my experience, I could never imagine doing it that way. Like that's not how I built my multiple seven figure business doing over 40 plus million dollars. Like we never did it that way, right? It's all about experience and what you've done and what you're comfortable with, right? So you're comfortable with seeing these leads come in every day. And it's not like we don't get leads every single day. Like that's not like how we operate our business. Like we have a lead system, we have a sales system.
“Do I have a real system in place? Or am I just scattering all my marketing and sales to try to get clients?”
Keynotes:
- To basically learn a new set of skills.
- They're in this online space where they may be trying to do some of the same things.
- Just constantly chasing leads every single day
0:00
I've been interviewing eight figure business owners, seven figure business owners, even some, like really successful multiple, six figure business owners. And I found a bunch of traits that I was like, Man, I have some of these traits. And I noticed a lot of the most successful coaches have some of these traits in these beliefs. And so right now, this is a perfect time of year for us to discuss this, right, because say you set a goal, right? I'm sure everybody here has a goal for your business. And maybe your business is to hit you know, it's first 50k a month, or 100k a month, or you're trying to do a million or you're trying to do your first six figures, whatever it may be, is irrelevant. But the point is, in order to achieve that goal, what most entrepreneurs do is just try to grind more, hustle more, do more and more and more. When in reality, a lot of times you have changed the way you believe you have to change your beliefs. If that changes the way you were thinking about something to get those results.
4:24
But it's like, if your business is barely growing month after month, then it's time to take the mirror and shine the mirror right back on yourself. That's basically like, you know, your beliefs are off, if you are actually going out there tactically doing things. But you're not growing like there's something going on here. That's not if you're actually doing things, but you're not growing, it's because your beliefs are off, we're going to break down how to fix this in a second. And so obviously, like the key concept, and this is true, right? For everybody, if you're trying to grow, you want ease and confidence most of the time, right? You want it to be not necessarily easy, but you want it to feel easy, peaceful and confident. You want to be able to get picky with your leads. Okay, this is a little free mindset. And you want a business that's constantly growing as a business should businesses be living organisms, they should be growing just like a child, right? It should be growing all of the time.
8:20
They're proactive, they create systems to problems instead of reacting to the problems. This makes sense. Like you're trying to get leads or you're content marketing. They're not just posting content on the fly. They're not just, you know, having leads spread out and having a leaky system where it's like, they're not sure if they follow it up. They're not reacting to situations and then allowing their thoughts and emotions to get out of control. They're in control of their thoughts and emotions and they build systems. to be proactive, and to help keep your thoughts and emotions in control. And this is everything from scheduling time blocking building systems and processes around each part of their business. That's number one. Number two, is they believe that people will always pay for their problems to be solved, you know, the struggling entrepreneurs always thinking about scarcity, like, is there enough? Am I going to get clients this month? This is going to be the same as last month, the successful entrepreneur truly believes that people will always pay to have their problem solved. So there's never a scarcity concern. There's billions of people on this planet, and people always pay to have their problem solved. So it could be for you. If you are in the place of not believing this, that you ask, like, do you have the ability to solve a problem? And if you answer yes, are there enough people willing to pay for that problem? And so if it's something like weight loss, the answer is yes. If it's something like helping people make money, the answer is yes. If it's like relationship problems, the answer is yes. There's always going to be people willing, right? So that's Belief number two people always pay to have their problem solved.
12:34
You see, when I talk to a struggling entrepreneur, nine times out of 10 they're focused on the failure. They're focused on like, oh my god, it didn't work for me. I'm not, I don't have motivation. I don't have momentum. I tried this, but it didn't work. Bla bla bla bla bla bla bla bla bla bla bla, but where do you focus what you focus on expands? That's a whole nother belief, actually, right? What you focus on expands. So if all you're focused on is that I failed, I didn't work above a blah, blah, blah, what do you think you're going to get more, you're gonna continue to Oh, keep those things coming into you. When in fact, the successful entrepreneur sees the lessons. Okay, why did I fail? Okay, what insights can I take? So that way, next time, I'm able to apply these to my business, for further growth? Does this make sense? So there is no failure? There are only lessons and insights. And that leads us to number six, which goes right along with this: is your success inevitable?
14:19
If you believe yourself to be successful, and you truly believe a lot of these beliefs, you will be successful. But a test is asking yourself and just you have to be completely honest with yourself, you gotta put your ego to the side and ask yourself any of those beliefs. So even if you're adopting one of the ones I gave you today, if you're like, the transformation isn't in the transaction, for example, as one what is your believability? Just like the sun will come out tomorrow? Like most people are like, yeah, it's 10 out of 10.
“The successful entrepreneur sees the lessons. Okay, why did I fail? Okay, what insights can I take? So that way, next time, I'm able to apply these to my business, for further growth? Does this make sense? So there is no failure?”
Keynotes:
- They're in control of their thoughts and emotions and they build systems.
- Your business is barely growing month after month, then it's time to take the mirror and shine the mirror right back on yourself.
- If you're actually doing things, but you're not growing, it's because your beliefs are off.
0:00
If you are somebody that's looking to grow an online fitness business, you're in the right place today. His name, as I said, is Eli Sanchez. He's a marketer, an entrepreneur, and an eight figure business mentor. He is also the CEO, which is the Chief Operations Officer of Smash gyms, which has helped over 1000 active fitness clients, which is pretty incredible. And he's also the founder of social fitness, networking SFM, along with his brother, Rudy Sanchez. Now, what we're going to be jamming on today, again, is what it takes to develop the right mindset in the right skills, which is absolutely crucial to grow your online business.
5:00
One of the things that we do with our program is it's it's relatively customized, because so many people in the fitness industry especially are in such different stages, like just saying you're a beginner, could mean you don't even know what your offers, you don't know how much to charge, it could be all those basic things. Or it could just mean you're just trying to hit your first $10,000. Like, there's so many different things. But I think the main thing is because we've helped hundreds of fitness professionals online fit pros. Now, in my opinion, the main thing that we see is people just don't have the foundational stuff, like the basics. When we ask certain questions like, Who do you serve? Or why does your company exist? Like your mission statement, they just don't have those basics.
6:50
So you need to kind of have both the right perspective and mindset and the right skills. I think specifically around it though, people get lost in like those words, they just mean words sometimes. But skills mean, you need to be able to actually provide a great amount of value to your clients. Like that's the end, you have to get your clients results. If you're not getting your clients results, you don't really have the skills, right. And there's all these different levels of skills, there's marketing skills, your sales skills, or communication skills, there's retention skills.
8:39
Right, again, with learning the skills and actually putting focus attention into the proper skills, right? You can have some grind into that. But people negate the mindset where it's like, why are you not doing something? Why are you not inside of your messenger inbox? Why are you afraid to make offers, you know, all of these things that prevent people from moving forward? You know, 100% Dude, I think what you're saying, I hope people it's really landing with them because in my experience, like, again, I've helped hundreds of gyms and hundreds of fitness professionals online fit pros all over the world. And like, the main reason that they're the people who don't have success is a perspective issue. It's like a mindset issue like two people, you could see the difference in people, like, well, we'll teach something to one person. And these are the people who go from you know, they're making 3000 a month before they join with me, and then they make these 2030 40k per month, but we teach them something. You see their eyes light up, they're like, Wow, I can't wait to implement that. That's going to be amazing.
11:29
The moment like a lot of people join with you to learn, you know how to monetize lives, or join with me how to make the first 10k, or whatever it is, they always ask like, what do I say to my clients, there's like a tactic that's a lower level, it's important to teach that but more important than a tactic is, you might like the strategies, which is like why the tactic works. If you teach people why these tactics work, they're going to actually be able to make it their own tactic, right, because they know the strategy behind it. But there's a level above that. There's four levels, a level above that is principles. This is like the laws of the world. Yeah. So if you understand principles, then you can understand the laws of the world, like a good principle is, the better you pre handle potential objections that your client might have, the more likely you are to get less objections at the end of the call, right? And the better you pre handle potential objections on your lives, the less objections you're going to get on the sales calls. That's a principle. So then you could create a strategy around how to, you know, have spouse objections on your life, for example, and then the tactic is exactly the words to say principal strategy tactic.
“Whatever it was, we'd hired someone else to do that role. And then I can have another role, right? So you really want to delegate things out. So you can focus on the things that matter..”
Keynotes:
- I think the whole mission and purpose comes in.
- Many people have the potential right in front of them.
- Passionate about fighting diabetes, or depression.
1:17
My name is Natasha storm. I originally started in the online space quite a few years ago, as an online fitness coach, I built my own online fitness coaching business organically up to anywhere from 30 $50,000 a month. And I used to work with women who are over 200 pounds, losing body fat, kind of reclaiming their self worth. And along my journey about a year and a half ago, I decided that I wanted to pivot and start building a VA services company, I wanted to help online fitness coaches, be able to hire virtual assistants out of Central America overseas be able to pay them, I wouldn't say less money, but pay them differently than what you would in North America to allow you to be able to buy back more of your time to book more qualified sales calls, eventually sell your program over chat and make that transition.
5:00
So like, what we do now is we come into people's businesses who are making kind of over that 10 $15,000 a month, and we plug in already trained VA so we hire them, we recruit them, we vet them, we make sure that their English skills are really good at their grammar is tight, like our process for this is crazy. And then we bring them in and we train them how to run fitness scripts, we teach them how to lead gen for fitness clients, we teach them what Facebook groups to look at how to pull people off hashtags, how to pull people off reels, Instagram Stories, how to identify lead temperature of people, start those conversations, build authentic relationships in the DMS and then transition into of kind of a fitness related script. And either book qualified sales calls for people or over probably 50-60% of our clients, we actually do sell by chat. So we sell their fitness programs that are anywhere from $300 a month to like 4k Paid in full over the DMS and the retention, like the thing I get excited about is for me, if a VA passes training, and they're qualified, and I know they can do the job, and they're bought into my company vision and core values, our retention is insane. So we're not turning VAs over every three weeks because we qualify them so hard before they get into the door, that the people who work for my company, if they make it past the 45 Day probationary period, most of my team at this point has now worked for me for almost a year.
10:00
You could be messaging somebody and if you're sending out 30 messages a day, but you're getting ghosted, well, that is not a good use of my time. Okay, well, why am I getting ghosted because the audience is cold, and their new followers and their new friends, they don't actually want to talk to you yet. So I think my first piece of advice would be acknowledging there's five levels of leads, level number one is we have strangers, they don't know who you are, they don't even know that you exist yet on social media.
18:21
Once you break that $10,000 A month mark. All of a sudden, every new client you add to your service becomes more energy taken away from you. And if you're running a Facebook community, you're running trainer eyes, you're replying to messages, you're doing check ins, we're doing lead gen now I have to market I need to be on my stories, oh my god, if I'm not posting enough social proof, you know, these conversations are dropping, and all of a sudden you you start wearing more and more hats. Two things happen at that point number one, you make the decision that you're going to buy back time. So people I think subconsciously take their foot off the gas pedal, because they're like shit, I can't do all this. So I'm just going to stop doing Legion. I'm just going to stop posting as much. I'm going to stop having these conversations and I'm just going to support and serve as my current clients. But when you shift into that, sales is the only thing that brings money into your business. Everything else takes money out the back door. So if you stopped selling and you stopped booking phone calls, and you stopped selling your program to new people, and your retention drops, like you don't have a business anymore, and all of a sudden like stress goes up.
“So I think my first piece of advice would be acknowledging there's five levels of leads, level number one is we have strangers, they don't know who you are, they don't even know that you exist yet on social media.”
Keynotes:
- You make the decision that you're going to buy back time.
- People I think subconsciously take their foot off the gas pedal.
- When you shift into that, sales is the only thing that brings money into your business.
3:45
A lot of people will set goals and they are lofty, big vision goals. I want to make a million dollars. If you know, I want 111 clients, and they're absolutely fantastic. However, you have to identify the type of person that you are before you start setting goals. There's two types of people. A lot of people in the psychology world talk about pain and pleasure, like what type of person you are, you operate on pain, you operate on pleasure, I call it the tortoise and hare mentality. And so before you even set goals, you first have to identify what type of person you are. And before we get into that definition, the reason it comes up is because when people who are more of a tortoise mentality or a hare mentality, and they're setting these big goals, and they're not meeting them, they start to defeat themselves. And then these big goals become kind of the focus of everyday behavior, and they're missing the actual steps that they need to be taking to actually make that big goal happen.
5:35
You're trying to like, kind of step over what is right in front of you. And so, I know I have a tendency, a lot of people have a tendency to do this, they look at something that they have previously maybe learned, and they think, okay, I'm good, I understand that. And sure you understand it. However, if it's showing up for you, again, you haven't grasped it. And there's a difference between understanding it and grasping, and we've had this conversation before. But you can understand something to a point where for you, it's like, Yeah, ha, ha, ha, got it. But when you grab something, you actually can explain it to somebody else. And that's where you want to be with each step, you want to be able to grasp it so that when you explain it to somebody else, it makes it easier for you to take that step and execute on that step. When we understand something, we don't always execute on the actions for that step. It may feel like it, we may tell ourselves a story that we are because we've heard this over and over and over again. But the truth is, if we break down the material things in front of us, like the actual action things that we've done, we haven't executed on anything. And that comes from the misunderstanding of understanding something and grasping the concept of that step to execute it in the way that it needs to to get you to the next step so that you can get closer to that bigger vision.
9:52
Are you a person that operates under pain, Are you a person that operates under pleasure, see the hair operated under pain, like he wanted to see, like the tortoise, he wanted to, you know, make sure that he was going to, you know, he needed that challenge to pursue the finish line. Whereas the hare operated under pleasure, he didn't need that challenge, he just needed to see that he could put one foot in front of the other. And no, every step was a win. And he felt that. And so that's the story of the tortoise and the hare. And that's kind of the tortoise and the hare mentality is like, the tortoise takes things nice and slow and operates on victories. So every victory that the tortoise actually achieves is more fuel in his belt to keep going forward, the hair operates under pain, which means every time he misses something, he is going to push harder and faster to make sure that he doesn't miss it again. And so you first have to identify, are you a person that operates under pain or pleasure. And so if you are a person that operates under pleasure, then you want to set goals that you can actually achieve.
22:02
Make a million dollars make a million dollars, that I wasn't actually looking at my whole picture. I wasn't looking at my past, I was only looking at my future. That's why one of the first steps is to look backwards. Right? And so when I started to do this, and I started to look backwards, I was like, Holy crap, I'm already a multimillionaire. I've already kind of achieved what I wanted to do with quote, unquote, when I made that million dollars, so what's the point of me you know, having In the stresses, what's the point of me doing this and operating under this scarcity and operating under this pressure when I could be operating under ease and fulfillment, and you know, just excitement to serve. And so when we have that big goal pressure, that's not even ours, you start to feel all those stresses and things like that. And then when you look backwards, you probably have already achieved a lot of those goals, you just didn't realize it because you weren't tracking the metrics, or you weren't actually going back and looking at them. And so you may have collected this goal from like a new group that you were in, and other people talking about being millionaires and wanting a million dollars in financial freedom.
29:08
Yeah, and keep those passions fired up, right. Like as we get caught up, like, even like Alex and I are doing right now like this interview. Like, there's nothing on our mind about trying to make money doing this. Like we're literally just doing this just like I'm sure as you would as a coach, if you're listening to this to like to help people right to help. And there's not even in our mind that this kind of interview is going to make money just like we're like, Hey, we should do a podcast together just like give, right? That's kind of the mindset that the more you can like, be in that mindset where you're not lacking, right? It's like, oh my God, I've got to get like you're not lacking you have it already. You just have to stay focused, right? You just have to realize that when you put your attention into that cause into what you love into the reason like Alex just said, why you got started doing this, all of a sudden a you're going to be happier, you're going to be less stressed, and you're going to notice that things start coming in easier, right? It stops, it stops feeling like an uphill battle. It stops feeling like it starts feeling like more of an attraction process. Because you're, you're in that higher vibration.
“So when we have that big goal pressure, that's not even ours, you start to feel all those stresses and things like that. And then when you look backwards, you probably have already achieved a lot of those goals, you just didn't realize it because you weren't tracking the metrics, or you weren't actually going back and looking at them.”
Keynotes:
-
You first have to identify, are you a person that operates under pain or pleasure.
-
Set goals that you can actually achieve.
0:00
I'm going to be giving you the key exercises that you can implement to grow your coaching business, in 2022, and beyond. I'm doing this episode because I talk to a lot of entrepreneurs to a lot of online coaches, fitness coaches, health coaches, relationship coaches, mindset coaches, spiritual coaches, all kinds of coaches. You know, before we move on, it's not to say that focusing on putting out better content or providing more value is something that you should do, but what I see is, so many coaches don't yet have, like, the foundational client acquisition skills down. And so they're putting this focus into something that's like, it's kind of like polishing a turd, right? It's like, it's a turd.
6:35
You know, what I mean, before that, is you're putting out content or lead magnet or something, right, but there's this nice pipeline. And so it's like, if you're not getting enough calls booked, you know, you have to go a step back and start improving whatever that part of the process, right. I was gonna say two, but three different things. Thing number one is to actually create a real connection, how do you communicate your message, and I'm going to give you some exercises that you could do in your business. It's just the better you get at communicating your message. Ideally, the better your content will be, or the more client your content will pool, the more your advertising will pool, the more your emails will pull, you get to the point, right? The first one is going to be the skill of first sharpening your message. This is the first thing that we do when somebody comes into the in demand coaching world, our program now, which by the way, is now called the in demand coach because we help coaches become in demand in their marketplace, and you'd be able to get 10 plus clients a month, when they optimize our systems and processes.
13:50
I separate us from CTAs because making an Offer Versus just doing a call to action. It's a little different. Like it's a skill set that has to be developed. Right.But ideally when you learn these skills like on average student for us will get anywhere between eight to 12 clients a month, a month, and this is extra they don't may already be some coaches come to us already having clients These are just, you know, eight to 12 And we give you the coaching and the guidance and the personalized support along the way, if you would, like help in doing that, you know, shoot me a message on Facebook, or Instagram, if you're on Instagram, and just say the word, I'm ready. And we'll connect and see if the in demand coach is right for you. And you know, help you get some of these skills in your business. So with that being said, let's go ahead and do a quick recap. If you can land those skills in your business, and you practice these exercises in their exercises, or you got to do them continually. I can tell you right now that you will have a very successful 2022 When it comes to acquiring more clients. Anyways, y'all hope you found this valuable. If you're listening to this on Facebook, or you know, Facebook is where I'm on right now for the live stream, then, you know, let me know what your number one takeaway was. So get out there. Let's have a frickin amazing year beginning in 2022. And just remember like your message matters now more than ever has before. There's so much fear, negativity and scarcity being spread on social media and is up to you to spread your passion which is your message to the world.
"We all have a message. But a lot of times it's like it's very commodity. And it's not really helping to pull clients like it's not cutting through all the noise. It's really just adding to the noise in the industry in the in on social media, but it's not cutting through".
Keynotes:
- Sharpen your message
- Diversity in your topics
- Communicating your message, is the actual, what I call like the some of them are micro and macro
0:00
Now, before we dive into this, today, it's going to be a relatively short training, if you haven't yet received, or if you haven't got the actual story journal PDF that we gave out earlier this week, then you can go ahead and comment right here on this post to say the word story journal on this post right here.
5:00
Why a diet when it work? Right diet will not work for somebody because they don't actually freaking have the habit ingrained. You know what I mean. And so the same thing is true here. So one of the principles behind storytelling, especially some of the ones, the examples that I'm going to give to you today, which is like more case, study storytelling, is that it plants a seed of possibility in your audience's mind.
10:00
So anytime I think of like, the client messages means like, Yo, like, in this case, now, like, you know, I just made $12,000, I will document this down, because I will share that story with this, how this client came to me, you know, with no leads and struggling with getting engagement and how in just you know, four or five months, they're now at this range and be able to, like showcase that.
"People don't need more information from you. There's plenty of there's an abundance of it out there, what they need his connection and inspiration to move forward. And that's really what storytelling does."
Keynotes:
- Story telling intended to help you be able to connect a story to a topic to keep your audience's attention.
- Your audience doesn't need more information from you. What they need is a purpose, they need more connection and inspiration to be able to move forward.
- For coaches, it's best to start with case study stories, because it's going to be the quickest way to drive sales.
“Your authentic message always wins”
- How to convert more followers into clients
- Offers they cannot refuse
- Apply these principles in your marketing
0:00 The coaches curse, let me tell you about the coach's curse. Okay, this conversation came up the other day with a couple of clients, because something often happens, right? And I think all of us as coaches and let me know if this happens to you, I think all of us as coaches fall into this trap
0:32 I've seen as something that can destroy a lot of coaches. And I've seen a lot of coaches kind of bow out of coaching, because they just can't make things happen from a marketing standpoint. And there's something that happens across I think every single coach that the intention of me doing this episode right now is to help fix that is to help fix that.
2:26 And so when it comes to our marketing, it's easy to fall into a trap of feeling like we have to prove ourselves, like we have to prove ourselves through our content, like we have to prove that we are the expert. And so we'll start to put out, our best information will start to teach our best stuff, right putting out a lot of value thinking that's what's going to get people to watch our videos, or to consume our content. And then when we don't get any buddy watching or engaging with us, it starts to make us feel like we're not putting out stuff that's good enough, right? Maybe our stuff isn't good enough, maybe it's worthless, we start to feel rejected. And this is frickin deadly. This is dangerous.
4:04 They're looking for more connection and inspiration. And quite frankly, they need somebody to lead them into influence them. Because they're stuck right now. They're seeing things a certain way. Your job is to connect with them, to help inspire them. And then to help them see things a different way. The problem that they're in the mistakes that they're in to help them see those things a different way. And this a lot of this comes down to techniques around like yes, enticing your audience but helping to elicit emotion.
5:22 What we have to be able to do is we have to learn how to entice our audience, to want to watch us to want to click on our videos, and to actually watch us we want to learn how do we captivate to keep their attention? Like once we get them to click, we got to get them to stay. Right? And then lastly, how do we get them to pay? Right, we have to move them we have to influence them forward. Right? So if your engagement sound, this is how we started this video. It's probably because you're falling into that coach's curse.
8:32 So if you would like some more help with that, this is your chance to reach out to me right before the year ends. Right now we're gearing up, we've been teaching our students inside and if you're a student, like let me know, like, how have you been finding, like what we're doing? Like? Let me know, just drop in the comments. Because right now we're gearing up to teach everybody how to do an effective Life series launch for January so they can maximize they could fill up their calendars with clients. And it's good for them right for their business.
9:49 And take the time you deserve this just like you if you're in the fitness space, you would teach a weight loss client to develop habits, right? They may be following different tasks. tastes like diets, different strategies, but it's up to you to take the time to learn the skills, because that's what will pay the bills. This is how I've grown my businesses and this is how you'll grow yours. Alright, that's all I got. Remember, your message matters now more than ever before, get out there and speak it. As always, have faith stay focused, and take aligned action
“Your prospects don’t need more information from you; what they are searching for are connection and inspiration”
- Helping your clients see things in a different way
- How do you elicit emotions out of your audience?
- Helping you communicate your message
0:00 Yo, what's up y'all the three ways that you can get more clients using live video. So I'm going to first start this off with why this is even coming up and why I'm doing this, this quick little episode here. And it's why most coaches are actually failing to get clients from both their live video and their content marketing. And then I'll dive into the three ways that the three best ways that you can get clients using live video. Now, a lot of people think that there's only one way to do it, it's just like you go live on Facebook, or you go live on Instagram or in your Facebook group. And quite frankly, that's not necessarily the case. And that's really not even the best way here in 2020 Going into 2022.
5:01 The Live series launch is basically a series of videos you do, most of the time, they're going to be back to back on one specific topic to solve, to give your audience one specific outcome to solve one specific problem. And to provide them one specific offer, it's a lot of specifics, I know. But that is what the Live series matches. And then at the end of it, the end of your series, you're making an offer, that is incongruency, with the problem that you're helping them solve in your series does this make sense? That is the second way you can get clients to live video. In fact, the system that we provide to our students, we're seeing, on average, eight to 12 clients per month when the system is implemented.
9:19 But the thing is, that in itself is backwards that will kill your sales. Because all you're doing is adding to the noise you're basically a commodity is every other coach is also providing amazing information. What you have to be able to do is mastered the skills. mastering the skills of live video is the same skills that you will be utilizing in all of your content marketing.
11:04 So with that being said, y'all I'm out remember right now your message matters more than ever before. Social media is straight up pumping out fear, negativity and scarcity all of the freakin time and your ideal clients your audience members are being consumed they're being dim like literally their lights are being dim every single day by this fear by this negativity by the scarcity but you coach you have a message inside of you in that message contains a passion. It contains an enthusiasm in that contains a light and that light when you speak it out into the world on social media will help to diminish this darkness because where there is light, there cannot be darkness. So don't be afraid to speak your message. Let's stand up. Let's rise up. Let's change some frickin lives. As always have faith stay focused and take aligned action
“The major reason is they are focused heavily on the content piece, and not so much on the underlying skill sets beneath that content, like the principles actually make it produce.”
- Why most coaches are actually failing to get clients from both their live video and their content marketing
- 3 best ways you can get clients
- The live series launch is the key
“Your story, your struggles, and your success in your life qualifies you to support a specific type of individual”
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Naturally looking for the people were drawn to
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What you are bringing to that strategy
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Your struggles make you qualified to support those who you are desiring to support
0:00 How to Grow your coaching business your fitness coaching business, your health coaching business, if you have a frickin coaching business, how to grow it through speaking, welcome back to the school of impact podcast in today's episode just like it states, I'm going to show you how you can get more leads get more clients through the power of effective communication
1:18 Now here's the biggest thing, right? This episode's coming about because a this is really what we do. Like this is essentially what I teach to students. This is how I grew my brick and mortar gym business. This is one of the main ways I grew our online fitness business. This is how I'm growing the business that I'm in now. Right? It's super meta. But here's the thing, right? If you are already a coach, and you're already, you know, trying different strategies, trying different tactics, like for example, if you're posting content right now, right, which is what most online coaches are doing to some capacity, posting content, maybe running ads, but you're not really getting leads or clients coming in consistently.
2:52 Maybe you're doing follow unfollow on Instagram, or following an influencer, right? And this leads to feeling burned out when you're doing it this way. It's like almost like you're chasing leads with little results in return. Right now we all we obviously want to be able to see new followers coming in. Like Alex Solomon, for example. Alex, if you're watching this dude, or listening to this, shout out to you again, man, you give me some great topics to like, Give us an example. Alex recently, this has been happening for quite a while is he's getting it started off just has a trickle, like new followers, new friends coming in. Now it's unloaded. Like he's getting some times like 100 a frickin day.
5:22 But once you've started to do that you're posting content, you're going live, you're speaking on your own stuff. Now it's time to start leveraging other people's stages, other people's platforms. Does this make sense? And so some ideas and some examples for you
8:16 Okay, the keys to making this successful, because A, we don't want to just speak, it's cool to like get our message seen. We want to actually get leads and clients, am I right? Yes. Am I right? We want to get leads into clients from this, versus just going out and speaking, and then not getting anything from it, it's going to discourage you, right, just like anything, if you're not getting the result is discouraging.
16:00 And remember, the whole point of this is to get out there and speak your message. And quite frankly, your message matters now more than it ever has before. Like the media, especially social media is pumping out fear, negativity and scarcity every frickin day on something, right? It's darkening the world people, your people that you're trying to help. They're constantly becoming dimmer and dimmer and dimmer in your message contains a light, it contains a passion, it contains an enthusiasm that is going to help light up these people. It's going to help light up social media it's going to help light up the world. So do not be afraid to speak it. You have mindset blocks. If you have performance blocks that are preventing you from doing this or preventing you from getting your frickin message seen. You owe it to yourself. Okay to get some support. You owe it to your potential clients, to your business to your family to this freakin world to reach out and get some guidance because your message matters, my friend, all right. Don't be afraid. Get out there and speak it. As always have faith stay focused and take aligned action.
“The power of speaking is not just the words coming out from your mouth; it’s your ability to communicate those words and effectively communicate your message”
- How to get more leads through the power of effective communication
- What speaking will solved
- You have to have a message that stands out
0:14 We're gonna walk through like the three different steps that have to be in place from a marketing perspective for you to be able to actually produce these numbers. And this is really pertaining to you if you are, if you're selling a medium to high ticket coaching offer.
4:56 There is a disconnection right? There's something that's off there and I'll kind of wait walk you through some fixes in a moment. The second thing that often happens is we have low engagement. We have low engagement. This is typically due to a few different things, which I'll show you how to fix your engagement, how to actually get more comments how to get more people reaching out to you. And then the third thing that happens because of this is we have inconsistent lead flow, right? So we have inconsistent leads.
6:40 And so once you start to captivate people, step number three is to convert, because once we have the leads coming in, that's amazing. But like, if you want to be able to produce numbers, like you know, 20k and above, in your coaching business, you have to have these conversion systems in place. This is make sense. And so the first thing that we have to do here, so if step number one is to connect, how do you connect? Well, there's two major ways that we connect the first way we have to be able to essentially sharpen our message, right? We have to sharpen our message. Now what exactly does that mean?
27:10 So it is your sole frickin duty as a coach to get out there and to make shit happen, okay to learn these skills that we talked about today, to get out there to speak that message out to the world, because right now if you're not going to do this, then you're just allowing the darkness to win, but you can help freakin change some lives. And at the same time, you can make some damn good money, okay? So don't be afraid to speak your message. Get out there and speak it and if you want some help, you can become the in demand FitPro to Alright, as always have faith stay focused and take aligned action
“The new way of marketing is getting people to see things in a different ways”
- Keep attention through captivation
- Creating a message that stands out
- Connection attracts
“A principle is a timeless truth; something that’s gonna work no matter what”
- How to get potential clients outside of your personal networks
- Key networks to get leads
- How to grow and scale your visibility
0:03 I want to share with you a strategy that I've used for a very long time to really help me break through plateaus in my business. And quite frankly, this is applicable to really any area of your life.
2:10 A lot of times we are maybe in survival mode, right? Maybe we're feeling like in survival mode, it's like we've got to come up with money to pay bills, it's like are we gonna actually be able to, there's thoughts going through your head like are we gonna actually be able to make our business work. And we, at least the people I was talking to are trying it sounds like you're sitting like, with your hands behind your back, it's like most people are trying, they're putting out content, they're doing marketing, they're actually actively trying to grow their business, it's not like they're doing nothing.
6:26 The key to your success is not about efforting more, if you are stuck, right now, despite you putting in the work, despite you putting in the hustle and grind, despite you actually doing things, right to try to grow your business, but there's not consistency in it. It is time to see what can you let go of? What can you let go of, you know, there's this great analogy of, I can't remember where I heard this.
10:50 There's going to be a fear, you're going to come up and say, Well, I don't know what if it doesn't work out for me? What if I fail again? Or what if I fail just in general? Or what if I, I do the things that this coach is telling me whether it's Jason or somebody else, and it just doesn't work for me? Well, guess what, you're a frickin entrepreneur, you chose this life, you don't have to you get this go back down, and you can go get a job right now. Right? You're choosing to step into being an entrepreneur.
15:25 The world is flooded with negativity with fear with scarcity. Social media is just like slammed full of it. You can either be adding to the noise, or you can be cutting through that bitch. What do you choose? Okay, let's step up. All right. Have faith stay focused, and take aligned action.
“Let go and step into the person you want to become”
- Is your messaging dialed in?
- It all comes down to letting go
- Let go to let in for you to succeed
0:01 I'm going to walk you through the the three key stages to getting more visibility on your content. So that you can be able to cut through the noise on social media, seeing getting your, your stuff seen by more people in your audience, and the obvious reasons so you can attract more clients into your business.
1:49 Okay. And so the mistake that this person is making that I see a lot of people make is focusing a lot more on the actual content, and like posting the content and sharing the information, but not so much on the underlying uniqueness of their message that actually makes the content work. So the mistake is just to be clear.
4:05 This may be the first time you see in this maybe that's maybe this will help you see things differently. And so what we have here is like, why is it so important to focus on our messaging, before we focus on our content? Okay, well, right here in the middle. This is where most people do. Most people are putting all of their attention into posting content.
7:09 Let me know. Because I will be able to help you out. Okay. And if you um, we're following along in the in the man FitPro workshop, we've had a lot of people reaching out guys, I really like I do apologize if I haven't yet gotten back to you. If you've asked questions, you know, post workshop, we are doing our best to get back to you. And I promise I will. So if you shot me a message, I will get back to you by the end of this week.
10:25 Now more than ever before, the whole point of getting seen on social media is not just to add to the noise, it is so that you can actually help make a difference in people's lives. You can help actually, in some of this negativity and some of this darkness that's happening, all this fear that's being spread, you can actually put something out that's more positive, that's more Passion Driven, it's more enthusiastic so we can help move people forward into bettering themselves into creating a Better Life, A Better Body, a better mindset. And that can only happen when you stand up when you speak to eff up and you get out of your own freakin way because if you want to enlighten others, you my friend, first have to be the one that's enlightened. So let's take that step forward. Let's go. Alright, that being said, Have faith stay focused and take aligned action.
0:01 I'm going to walk you through why coaches who are getting a crap ton of views, let's face it on reels on tic TOCs. Or they're still not converting clients. And if you are one of these coaches that are using reels and tic TOCs, I'm going to show you how you can actually convert people that are watching you. Now, what I'm going to walk you through right now is really a core principle to marketing. And so no matter what strategy no matter what tactic you are currently trying to utilize in your business to get clients, this episode will help you convert more clients from that strategy and tactic.
5:07 If you're just applying the latest strategy or the latest tactic, but you haven't grasped the principle, right, the principles, then it's not going to work long term, yes, you may get a few clients come in, great, I applaud you. But if you want to actually grow a scalable business, if you want to actually get more visibility, and continue to grow and continue to impact, you've got to humble yourself, you've got to get your ego out of it. And you've got to focus on developing this.
8:46 And if you listen to some of the podcasts, just you know, shake your head, right? You can't type in? Heck, yes, but you can shake your head, or you can yell out people may think you're weird. You can yell out right now, wherever you're at. Heck, yes. And people, people just may look at you funny, right? So your family or whoever is around you. And so here's some things that you can do.
12:49 So I appreciate you. As always remember, your message matters right now more than it ever has before. So don't be afraid to get out there and speak it because people literally need to hear your message right now. So speak that message. Don't let fear stop you. As always. Remember, have faith stay focused, and take aligned action
“Underneath the messaging, there’s that core belief”
- How to convert people that are watching you
- Core principle to marketing
- The messaging of your brand
0:07 Welcome back to the school of impact podcast. In today's episode, we're gonna be diving into what it's like launches are a systematic way in a way that you can install into your business to be able to help you predictably get clients coming in.
3:13 Are you ready? So look, why launches? And how can it help grow your fitness business rapidly. So there's a few different methods in which people utilize to grow their business, right? Once you could be one of them. But what a lot of people do, especially in the online fitness space right now, whether you're a fitness coach, a coach, a health coach, a mindset coach, a spiritual coach, right? It's the lot of people are teaching just plain organic, right? Just, you know, grow a Facebook group or post on your fifth, your Facebook or your Instagram, right. And that's you want to do that, right? You have to do that. If you're like in the online space right now it works. But it's really slow, right? It's like a slow, hard climb.
4:34 Now that launching is like the middle ground. It's the thing that leverages both that can leverage both in that, quite frankly can produce an actual process in your business for getting clients like I think one of the biggest mistakes that a lot of us make a lot of coaches make is not well there's too probably I can go over multiple but not making enough offers this one.
7:09 Here's the latest ad strategy. Here's the latest organic, do it do a do a what do they call them now like scholarships and giveaways and all kinds of craziness and it works, okay. But it's like kind of like sodas, keto keto works, or intermittent fasting works, or, you know, putting a heart rate monitor and getting your heart rate, it all works. But they're gimmicks, right, their strategies and tactics. And without actually understanding and not really understanding but knowing the underlying principles, you're going to be at the whim of these ups and downs in your business, when you understand and you truly grasp the underlying principles. Because, look, it's easy to understand something you may be like, Jason Yeah, I understand this. Okay. That's, that's ego.
8:50 And so the first thing that we have to do here is understand that when you launch, there's going to be like five to six key components that you have to get down. So the first is we want to make sure and you can write this stuff down. I highly encourage you write these things down. If you unless you can't right now that you can always come back to this episode. And it read listen to this part.
10:44 When you're not, you know, plan just like you would tell somebody with meals, right? It's like, you don't have to be played out for seven days. But you should know what you're eating tomorrow. Otherwise, you're going to be left to frickin fast food or Chipotle for the fourth time this week, right? Shout us to Chipotle, I should get a sponsorship. Alright, anyways, so here's how to make this effective.
15:32 This is what I teach to a lot of our students is how to like find your own authentic confidence, you're able to show up. So I would do things and we would have hundreds and hundreds of views, like hundreds and hundreds of views of on our on our live videos, we would have a lot of comments it that wasn't just by chance, right? Like I intentionally did that beforehand, I built up the live videos series that we were doing, I built it up, and I actually got people to do that. So you've got to be able to get people to watch your lives, you've got to be able to do that. Right. And these are skill sets.
21:34 And so you build into scarcity you build in because it's true. It's not like, hey, it's not, you know, you're not doing this stuff to be deceiving or to lie, you're just being real. And then from there, it's like, you have like a last call, and bada boom, now I made it sound really easy, right? Just kind of throwing this stuff out there, there is a system, right?
28:38 Remember your message right now matters more so than it ever has before. The world literally needs to hear your message. All right. So don't be afraid to speak it. You have a message. It's time to get it seen. It's time to get it heard and it's time to make it impactful as always have faith stay focused and take aligned action.
“Your messaging is the core premise of your brand”
- Why launches are a systematic way that you can install in your business
- How to get clients coming in
- Getting and knowing the principles
0:08 I have a very special episode for you today, we're gonna be diving into clarifying your brand message so that you can get more leads into your business. And so essentially, you can grow your business. This is a pretty huge topic, especially for those who are putting in the effort who are actually creating content, who are doing all of the things following different strategies following different tactics to market their business. But they're not yet getting consistent leads, they're not yet really signing up clients predictably.
2:27 So with that being said, let's go ahead and dive on in to the episode. And if you're following on the live stream, I encourage you to take notes in the comment section, it's going to be helpful for you and for me for both of us. And if you're on the podcast, you should definitely be taking notes on things that really stand out so you can implement what you are learning because again, that's what's going to work. And that leads us to diving into today.
4:00 Okay, so the big mistake that people are making the big, big, big mistake is that we are messaging commodity based marketing messages, commodity based marketing messages. And this is no way to grow a personal brand online. You see, I come from the gym world. I don't know if anybody here can relate if you've ever been like a brick and mortar or a gym owner or an in a personal trainer, but how you market a business there is vastly different than how you market online in a lot of people like our marketing and even in brick and mortar these days. It's just you can't you can't market features and benefits and information and how to it just doesn't work. Right because here's the thing, everybody's doing that.
7:39 I want you to think for a minute, and I'll unpack this in a second, I want you to think for a minute, like any great book, any great movie, any greats brand, they have one core thing that separates them from everybody else. You know, you may have heard about this core belief as like a core premise, or a unique mechanism, or a USP, I haven't heard the word USP in a while but unique selling proposition. You may have heard this in different ways. But it all comes down to a core belief that when you're utilizing this core belief in your messaging, and obviously in your content, this is what makes people say, that's the thing that I have to try, like, look at some examples from around the industry. If you're in the weight loss space, then you've probably seen, you know, keto in all the Keto products, and you've intermittent fasting rises, and the If It Fits Your Macros, each of these things has a core premise.
13:01 I would love to know. So you can drop that in the comments. Let me know what your core belief is. If you don't know, you can ask some questions. All right, shoot some questions over. If you're listening on the podcast, definitely shoot me your core beliefs shoot me a message I'd love to know. And if you have any questions about it, I would love to connect with you.
16:19 And that's what we're going to deliver right to you. So with that being said, remember this your message matters or right now more than it ever has before. People need to hear your message. You've got to speak up and you got to learn how to communicate, to convert. As always, have faith stay focused and take aligned action.
“Find the core belief of your brand”
- Helping people get a result
- Know who you are speaking to
- The BIG MISTAKE that people are making
16:19 And that's what we're going to deliver right to you. So with that being said, remember this your message matters or right now more than it ever has before. People need to hear your message. You've got to speak up and you got to learn how to communicate, to convert. As always, have faith stay focused and take aligned action
0:17 Today I have a really special episode where we're going to be diving into the three fundamental skills for you to have maximum impact in your fitness or health coaching business.
0:52 So what we're going to be going into today are the three principles, the three fundamental foundational principles that will give you maximum impact in your coaching business in both money and in transformation, the transformation of your audience of your clients, because that's ultimately what we are in this for as coaches. And so I'm going to break this down for you. Now, here's the deal, like, let's paint the picture, let's paint the scene of what commonly happens in this is really my old scene.
4:55 And maybe we do get some results but it's short lived. It's it's It sucks. And thinking about it like this, when we're applying strategies and tactics, like maybe we're trying to grow a Facebook group, or where you know, we're posting our content, or we're doing videos or whatever. It's kind of like if you were helping a client lose weight, and they were trying to keto they tried to do intermittent fasting, they tried to do flexible dieting, they tried all these different diet approaches, and all of them work
8:34 Do you have like an actual structure and a flow that you know that works? Is your content diverse? Are you just kind of like just posting stuff up just to post it? These are all questions to ask yourself, because these are all skills that have to be developed the proper content creation, being able to communicate a message that stands out and creating content that attracts people to you.
11:51 And then the third principle here is going to be converts convert, you have to have the skill sets of getting somebody to convert. So getting somebody that's consuming your content, whether that's watching your videos, reading your post, reading your emails, and actually getting them to convert.
15:30 And so those are the three skills under convert. So let's go ahead and recap real quick. And again, I would love to know, if you're on the podcast, shoot me a message and let me know what your biggest takeaway, which one of those three, do you feel like you need the most work with? And if you're watching on the live streams, then I would love to know, Are you a red or green? In these three areas? They are connect principle number one is your ability to connect.
19:09 Alright, hope you have a fantastic day. Remember, your message matters right now more than it ever has before. So get out there. Make sure to speak it to communicate it with confidence and with conviction so we can help transform more people's lives. As always have faith. Stay focused and take aligned action.
“I’m not in this to feel like this, I’m here because I actually want to have an impact and help change people’s lives.”
- Applying a strategy to tactics
- We can never hit the breakthroughs if we don’t do these 3 fundamental skills
- Focusing on developing to generate leads in your business
00:00 Welcome back to the school of impact Podcast. Today we're going to be diving in to how to increase your content engagement organically using three simple steps. And I cannot wait to be able to give you the steps because let's face it like, a lot of times, like as a coach, as a trainer, we're putting a lot of work into creating content, especially if you are an online fitness coach or an online health coach, we put a lot of time into creating this content.
0:46 And so today, I'm going to give you three big keys on how you can do this organically without having to Boost Post or having to share things in Facebook groups or anything like that. So you can ultimately get your content seen and heard by more people in your existing audience, while also learning exactly how to convert them, the people that are consuming your content into motivated buyers. So let's go ahead and dive on in.
3:32 Now, one of the biggest mistakes one of the biggest, I don't know if you want to call some mistake, or really a problem that a lot of coaches are making, that a lot a lot a lot of coaches are making is they are not asking, they are not making enough offers, they are not actually asking for anything. And if they hard, they're keeping it on what we call the easy side of things. And the not really learning the skills of making effective offers, right.
5:08 I'm not gonna eat one, you know, he didn't he or she didn't say eat one, so I'm not gonna eat one. And so but imagine the exact same scenario where you said, hey, when the oven goes off, take the cookies off the oven. And do me a favor, like when you take the cookies out, go ahead and grab one, just grab one, like, tasted, let me know what you think, well, they're not gonna want to be a root friend. And then, you know, even if they're like dieting, right, they're probably gonna like this take a bite or something. Because they're like, Well, you know, they just asked me, and so they're not gonna want to be rude. And so this is the exact same thing. And I love this analogy. I love this metaphor, because it paints the picture for how we have to be in our social media. If we want more engagement, we've got to ask for it. And I'm going to give you these steps in just a moment. All right. And so the big idea here is you have to give a direct call to action and not call to action isn't always join my stuff or buy my stuff, or Let's book a call. That's not what that is. Right? There's a lot of ways you could do this to get more engagement.
8:18 So the first way is going to be what I consider the easy way, the easy way. And you may have already started with the easy way, if you may already be there. And I'm going to give you some you know what this means there just a second, let me walk through these, the second one is going to be what we consider moderate, moderate, it's a little bit more challenging to to get engagement from a moderate one, and you'll see why. And then the third one's gonna be hard, hard is a little bit more advanced.
14:05 And you know, I have a lot of goodwill with my audience. So it really just depends on the length of time you've been marketing, the length of or the amount of goodwill that you have in the marketplace, and all of that stuff. Again, I will be diving in into detail with this. Again, I want to say it's day two or day three, honestly, we move switching around the days a little bit, but I think it's day two or day three, I will be diving in to detail on how to create more engagement specifically we're going to be doing like going over
18:41 There's a lot of scarcity in the world right now. And you have a message that is packed powerfully with passion with enthusiasm and that is an inner light that is a light that we can spread out on social media and help remove this darkness. So with that being said, get out there and speak it have faith, stay focused and take aligned action.
“The human algorithm comes before the social media algorithm. People want to reciprocate, it’s the law of reciprocity and this is a universal algorithm.”
- 3 Big Keys on How to Increase Content Organically
- Learning how to create content that stands out
- Ways that you can do to get more engagement
0:12 today is all about how to stop playing small, and how to truly step up and have that breakthrough. So you can have more income coming into your business, and you can have more impact in this world. Because right now, as episode title displays is that the world needs you right now more than it ever has before. And in today's episode, I'm going to give you what I consider the number one mindset shift that truly helped me go from like, from a revenue standpoint, around three, four, maybe $5,000 per month where I was stuck for a long time to $30,000 Plus, but more so than that the ability to impact a lot, a lot of lives. And right now, the world really needs that in for obvious reasons.
2:39 So because you're not good at doing something, you shouldn't learn how to get better at doing it. That was basically what was said, it kind of drove me a little bit crazy. Because that would be like telling a baby, hey, you're not good at walking, you should just continue to crawl, right? We're evolutionary beings, we are entrepreneurs, we are meant to evolve.
8:39 And you got to play at a bigger level. You know, you've got to play at the level in a lot of people like well, I'll do that when I'll do that. When, when what right. And so I want you to question yourself, and I want you to ask yourself these things. Because it's very easy for us to stay in, it's okay to feel uncertain.
12:45 And before that, just like, you know, six months ago, it took him three and a half hours, he was terrified to speak up, but he's doing it now. And he's doing it well. He's doing it well. And his business is growing. And he has a lot more impact in it at the same time. And so you're gonna be afraid, and that's why it's okay, you just have to be able to learn how to let go when you fail and extract the lessons from it. And then the performance hacks around here are going to be really simple, you're going to have to understand that you are going to get better. As I just explained at the very beginning of this episode. The reason I fired this episode off, is this business coach told this woman that since you're not good at speaking, or you're not good at video, you should not do it.
16:04 We're doing it for four days, each day has its own separate theme around how to entice your audience how to create content that converts how to show up confidently and powerfully and, uh, you know, amongst other things, we'll be going over that that session. So it's not a webinar. It's not a challenge. This is a mother effin events. This is a transformational event that's designed to get you an outcome. If you want to be included in it. Then go ahead and again, you could put workshop in the comments or you can head on over to www dot grow my visibility comm forward slash workshop. As always, my friends hope you have a fantastic day. Remember the world needs to hear your message. Get out there and speak it. As always have faith stay focused and take aligned action.
“You attract who you are being and not what you are doing”
- How to stop playing small?
- How to truly step up and have that breakthrough so you can have more income coming into your business
- The #1 mindset shift that truly helped me
- We are Entrepreneurs, we are meant to evolve and we are meant to get better
0:00 Why teaching your best stuff for free, is flat out wrong, we're really backwards. And how this is absolutely killing your sales. I'm going to walk you through why this is happening. And what you should do instead to be able to get more consistency and predictability in your lead generation and client sign up.
1:44 And what we obviously want is consistent lead flow and predictable sales. And so what do we do if we're teaching too much? And first of all, why does this happen? So I want to give you a metaphor that landed really, really strongly for me, and I think all of us can relate, or at least I would say, most of us, do you remember going to the mall, I don't know, if anybody still goes to the mall, you still go to the mall, but you remember, go I haven't been in years. But you remember going to the mall, you go into the food court in the mall.
4:40 If you hear me loud and clear, drop a heck yes in the comment section. Because this is absolutely going to change the game for you. And now how do we do this? Well, I'm going to give you a little how to I would give you something that you could run with and by the way, I'm going to be diving in deep in the in demand fit pro workshop that we're running on November 9, which is a Tuesday, we'll be running this two or four days to November 12, which is a Friday, this will be we'll be going into this on day two, on day two of the event. So if you're not yet registered for that event, I will be going in depth with this topic specifically.
8:35 And if you're not actually getting people to convert into your program doesn't matter how good at getting your message on social media, you social media you are, they're not joining your programs, you're not transforming them. And so that's the purpose of us doing this workshop. And so, you know, make sure to get registered, you could just comment event below and I will I'll get you get you the link or you can go to www dot grow my visibility.com forward slash workshop and sign up yourself. Okay, what's up, Sean? I see Shauna here I see what's up M hope you guys are doing fantastic. And anyways, if you have questions for me, let me know. As always, your message matters now more than ever before. So get out there and speak it and have faith stay focused and take aligned action.
0:00 Hey, what's going on, and welcome back to the school of impact Podcast. Today we have an amazing episode, we're gonna go into detail on how to entice people to follow and connect with you invite people, we're talking about your ideal clients, people that you actually want to work with. So I'm going to give you the three big keys to how you entice these people to actually like, follow you, and the steps it takes to get them to truly connect with you.
0:38 Now, before we dive into these three big keys, I want to give you a reminder, I've shared this on the lot on last week's podcast and multiple times on my social media. You're following me on the different social media accounts. But we're going to be running a free four day virtual workshop, that is called the in demand FitPro workshop. Now, this is a workshop that's designed to teach fitness coaches, health coaches, at really any coaches in the health and wellness space, how to stand out in today's marketplace, what has to happen to be able to create content that not only attracts like we're gonna be talking about today, but that engages in that convert your audience into motivated buyers. So you want to know exactly what it takes step by step. And no, this isn't like a webinar. This isn't a masterclass, this isn't a challenge that you see typical, this is an actual event. This is a transformational event that's designed to give you one outcome.
5:13 The first key is going to be to be watchable, be watchable. All right, I'm going to break down some some of the some of the most knows under each one of these keys in just a second. But let's get through these keys first. So key number one is be watchable. The second thing you have to do is master the hook, you have to master the hook. And I'm going to dive into what that means in just a second. And then the third thing you have to do is be relatable, you have to be relatable. And so let's go ahead and dive into these in detail. So to be watchable, you have to have a few different things.
6:59 There's different ways you can go about it and should use both, we're not going to get into that today, we want to make sure you have decent quality. Number two is you got to and this is still under watchable, being watchable, you want to make sure that you can upgrade your performance, meaning like your energy, you got to have energy you got to roll in with energy can't be blamed can't be blah, nobody's gonna know, it's not gonna entice anybody want to watch, right? And then you have to make sure that your skills are getting better.
10:38 This is what's currently going on in their minds, what they know about the world what they know about getting results with a specific problem you help them with, whether it's weight loss, or building muscle or mindset, or whatever it is, you got to meet them where they are today. So a lot of times we know, I know how to build, you know, I've built three, multiple six figure businesses one, now we're on, we're about to hit seven figures, like I know the steps to do this, I know how to convert people, like I can teach you guys how like, this is what I know really well. But if I'm speaking to you, in the level, I'm already I think it would go right over some people's head, like if you haven't even made your first 10k.
12:46 These be watchable. You gotta master the hook. And you've got to be relatable. If you can get these things down. You're going to entice people to follow you. You're going to entice people to connect with you. And I encourage you to go back to this episode. Listen again, because you can get some exam but I would love to know, first and foremost, like what your biggest takeaway was? What was your biggest takeaway today? Where do you need the most help? Do an assessment on yourself? Do you need to become more watchable? Like, do you actually have to like upgrade your stage or your performance? You know better quality? Do you need to get better at the hook? Do you need to actually be better at writing headlines speaking to your audience's mistakes? Like where do you need the most help? You know, is it being relatable? Do you just need to meet the audience where they are? Do you need to be able to get better at discrediting things and moving them forward versus just teaching?
15:30 So anyways, that being said, I want to say I'm your message matters right now more than ever has been for reasons just stated. So get out there and speak it. Don't play small son to step up and play big my friend. All right. As always, have faith stay focused, and take aligned action.
“In order to entice people to wanna connect with you, you have to speak to their mistakes and objections that they currently have going on in their head.”
- 3 Big Keys on how do you entice people to follow you
- The steps it takes to make people truly connect with you
- How to stand out in today’s marketplace?
0:38 So the title says, like attracts like, and what you focus on expands, meaning if you complain, you become a shit magnet. And if you contribute dot dot dot, what does that mean? What do you become? And the reason I'm saying this, so I made a post on my Facebook page called Real talk yesterday. And it's like, if you can't commit to a mentorship, I'm reading off the post. If you can't commit to a mentorship program you signed up for how can you expect your clients to commit and follow through with yours, I made that post, I got a lot of messages in my inbox for people with various nonetheless, I'm not going to go into what they said.
2:25 In fact, the reason you fail could be the lesson that you have to take the reason you have failed, the reason you are not succeeding, there is a lesson in it. And most people are are looking at, they're focusing on what is going wrong and what's not working. And they're like, oh, maybe this is not cut out for me.
4:45 We're going to pay attention to the things that are wrong in that in itself. It's natural to do so if you're doing it. Every freaking person does it. I do it. Everybody does it. But we have to just catch ourselves doing it and ask a better question. Right, because in moments of confusion, we can either be conquered, or we can create clarity. We can be conquered, or we can create clarity. And if we played the victim role, we're going to be conquered. So I'm going to use an example, right? Because I teach people how to speak their message and make it convert, whether that's a live video, we're teaching people how to speak on stages now, and whatever right and get onto media. Let's take that, for example.
6:46 So if you would like to be to create clarity, here's what I do. I'm just gonna give you my mindset behind this because this has helped serve me for a long time, but is asking a question. The question can be in this example, say you did a masterclass or a webinar, or you've been doing live videos or you've been speaking and it's it's not working, it's completely tanking, maybe you are still scared, maybe you're, you're not scared, but you're doing it's just not working? Or maybe you're just uncomfortable or whatever.
11:21 I can only do it with you know, I'm holding the guide, I am not the I need you to be able to do it not not me. I'm doing my part. So you got to do your part. So you just have to learn how to communicate. You can't let fear you can't let these these things conquer you. You must you must stand your ground. And you must ask these better questions. You must focus on the things that are going to actually help you grow and not limit you. Be a Victim, not a victim or get out or I'm sorry. Oh my god, don't be a victim. Be a Victim. I said that backwards. Anyway, that's it for me. I'm out. As always remember your message matters. Now more than ever. Get out there and speak it. Have faith stay focused and take aligned action
“The reason you fail could be the lesson that you have to take”
- If you complain you become a s**t magnet
- If you can’t commit to a mentorship program you signed up for, how can you expect your clients to commit and follow through with yours?
- If you can’t grasp the principles, the strategies and tactics won’t work
0:11 Today we're going to be walking through the four types of content that convert extremely well right now in 2021. And really, when you understand the principles, which we're going to walk through today, behind these kinds of content, you'll understand why, and how you could start implementing these into your live videos, which is what we recommend, and even into your written content in other areas of your marketing.
3:10 If you've been following along, I've been sharing a lot of principles, because right now, there is no shortage of like strategies and tactics and things that you can do to grow your business. But if you don't understand the principles behind the strategies and tactics, they will often happens as the strategies and tactics are short lived, right? Maybe you try a new marketing hack, or you try a new thing that's going to help get some clients.
4:12 People do not do things they do not move forward with information like that. People will love it, they'll like it, they'll engage with it, they'll love you. And they may even try some things here. But we all know that people need accountability. People need accountability. And so just by giving away all this amazing information, it sucks for the coach, it sucks for the business owner, if you're not actually getting paid for that, because there's nothing worse than us spending freakin hours a day if you're like me, I spend at least three hours a week creating content and I spend an hour or two sometimes two hours mapping out content.
9:41 And a lot of people get this wrong, they get super freakin vulnerable and they're sharing all of their, their stuff out there on the internet and like you don't have to do that. You could it's up to you. You don't have to to get clients. But connection is like sharing topics around like your lifestyle, your values, your beliefs, you know, and how It relates and connects to your ideal clients.
19:13 This is our way to try to arm fitness and health professionals which we believe are the most important people in the world right now. Because we can share positivity, we can share a great message of what we love to do and we can hopefully help more people and combat some of the sphere and stuff that's going on. So that's what we're doing the event for free. And at the same time, you know, if you start getting results, maybe you're gonna want to work with us more to you know, and so it's a win win for everybody. So if you want to be in that event, you could just say event, we'll send you the link. You can also go to WWW dot grow my visibility.com forward slash workshop, and you can just sign up yourself, but either way do you if you want to be in it. You know what to do. That's all I have for you today. As always, remember, your message matters today more than it ever has before. So get out there and speak it and have faith. Stay focused and take aligned action.
“If you cannot help your audience remove that filter; their false beliefs and their objection that they currently have in their head, then they’re not going to move forward with you.”
- The principles behind these types of content
- How to implement these in your business
- 4 higher-converting content buckets
00:02 I am going to show you exactly why and how to avoid this teaching trap that ultimately leads to no to little sales, at least not consistent sales. And I'm going to show you what to do instead in your content marketing.
1:46 And I see a lot of other coaches, a lot of other trainers doing the same exact thing. And as I just alluded to, I think it's because it comes naturally for us. Because we're really good at teaching, we're really good at helping people. But the thing is, when we're teaching too much when we're providing too much how to in our content, it kills our sales, because people don't take action on how to write, if you look at the average course, somebody corrected me on this actually said this in a live, somebody shot me a message and corrected me, I said it was an 8% completion rate on an average course somebody corrected me and said, it's actually a 7% completion rate on every course.
3:08 So the concept in the context here is that what we ultimately want to do with our content is connect people because connection is what attracts people to you, right? connection attracts your kind of people to you, I'll show you a couple ways you can do that influence you gets people to move is you have to get people to move in your content in order for them to do business with you in order for them to sign up with you as a client. And I'm going to show you some ways you could do that in just a second.
6:06 So think about your audience right? Now, what is something that that you guys connect together. So a random example, if you're helping somebody lose weight, right? You could go in and teach them, the three steps to losing weight. That would be like a how to teaching topic, that right in itself is not going to yield you many sales, you're going to give great information. But you don't, it sucks, right? If you're giving this great information, but you're not getting paid for it, nobody's signing up with you. So instead, what you could do to connect is saying losing weight with kids or losing weight without cooking a separate meal for your kids and an another meal for you. And now this automatically will connect to your ideal client and it's going to attract them, it's going to entice him to stop the scroll. Does this make sense? And so you use the same exact topics that you help people with, but you're framing them in a different way.
8:45 This right in itself is a game changer. And when you could start actually eliciting emotions and I guess first you entice people in and you do that through connection, and then you elicit emotions and you help to break a belief and install a new belief Okay, a new belief into them and that's a whole nother topic for a whole nother day.
13:39 And so the big thing here is, and I learned this the hard way, I spent like a year teaching and wondering why like I had people liking my stuff, but I wasn't converting the second the set. And the second that I started to really focus on more of connection with my audience. And really figuring out what it was that connected with them. And then really figured out like what their beliefs were to help move them forward was the moment that I truly started to have success in my online business.
14:55 I think you'll be fine. All right. If you have any questions, let me know as always, again Remember, your message matters now more than ever before, and so get out there and speak it. It is your duty to speak the message. It's my job to show you how to make it convert. All right, have faith, stay focused and take aligned action.
“Connection is what attracts people to you.”
-
Influence gets people to move
-
Emotions through connection
-
Use things that ultimately ideal clients would say “yes”
-
The transformation happens after the transaction takes place
0:00 How to go from a burned out, no straight up like how to go from like overwhelmed these that leaves. That's what causes burnout, and overthinking everything that we're doing in our business, to being able to truly thrive here in this online fitness space. So I thought this would be a great episode for you today, if you are somebody that has been overthinking or maybe feeling overwhelmed in their business.
4:17 To always have every single week, you should be working on one lead gen project. And you should have one delivery or like your program enhancement or improvement project. This is massive. I see so many coaches and I am guilty of this too. They will focus on a delivery project maybe in program enhancement, like I'll just be transparent. In the past like five, four to five months, myself and my team have been really, really focused on our delivery.
9:43 Just let go of the need to try to do things a certain way. It helps get rid of perfectionism. It helps get rid of this overthinking process. Just say okay, I know enough information. I don't care how I'm just gonna like, get present again. Number two is what's the one thing that you have to do right now. So if your goal is like I want to get five clients a week, okay, let's think about that what is the one thing you have to do right now to start getting clients, chances are you already know that thing and you can already start doing it.
11:00 Okay, so here's what i would love from you. I would love to know what is one thing you are going to commit to out of those five maybe it's all five one thing that you will commit to actually doing is it going to be just letting go of the How is it going to be time blocking batching your content and in some of your money making an impact driven tasks. What is it going to be let me know below. That's what I want to know from you. And that's all I got. So anyways, listen up. Remember your message matters right now more than ever has before. So get out there and speak it and have faith. Stay focused and take aligned action.
“When we’re feeling overwhelmed, we have to understand that it’s because we have a lot of open loops in our head.”
- What is context switching?
- Where does overwhelm starts?
- Steps on how to beat overwhelm
0:00 The three simple rules to fitness marketing that help you generate consistent leads. This episode has come about because I was just talking with one of my mastermind students. And he was asking me about what platform to be on and really becoming more omnipresent meaning posting your content in different areas, and where you should be placing your focus.
1:29 So here's the thing, right? When it comes to marketing, there's so many things that we can do to get our message out there. There's like organic content marketing, there is advertising, there is partnering and doing it affiliations with other business owners or other influencers. There's a lot of avenues we could take within each of those three. And so what is the right one? And what's the wrong one? Well, it depends. It depends. And I'm going to go into some specifics today.
3:18 But I want to like take a moment here to discredit that because a lot of times people are like, Oh crap, it's actually you got to think so many. And I think this really starts from maybe like school, but think about as an adult right now trying to grow your business, you hire a business mentor. And I am, I was certainly guilty of this for a little while. It's the change that we made in our own programs.
4:54 No one wants your program. They want Ah transformation, I'm going to say that again, write this down. No one wants your program, they want a transformation. Basically what that means is they want a result, they want an outcome, your marketing has to show that you are the best person to get them that outcome. A lot of times coaches and trainers were really good at helping people really good at teaching.
7:06 That's the foundational principle how to monetize your message is our foundational principle in the business strategies and tactics though we're using our live video speaking on stages, getting media appearances, right? Those are some of the ways that we the strategies and tactics that we use to help people. But the timeless principle for us is literally speaking, it's monetizing your speaking, it's as simple as that.
9:12 . If you're watching this live, then you can jump into the group this week. It's in our free Facebook group. It's now called it's a we just recently changed the name of it. It's now called Online Marketing Secrets for fit pros. Okay, this is where we're teaching you specific strategies on monetizing live video on monetizing your speaking on monetizing media. That's what we specialize in. That's our lane, but we will be doing a free training on these principles. We'll be breaking them down we'll be giving you specific strategies, giving you specific tactics to go along with these on what's really working now here in 2021. So if you want to get access to that training, it will be live on October 14 2021. If you're listening to this at some time in the future, then You could still access the replay. Or you could just shoot a message to me in the DMS and just say the three rules training, and I'll know what that means, okay. And if you're not inside the group, you can go to www dot monetize your live videos.com and request access into the group.
11:15 That's what I have for you today. It is absolutely crucial for you to be able to grasp these principles, because these are the principles that are going to allow you to continue to generate leads consistently in your business, in your fitness business in your health business. No matter what strategy, no matter what tactic is currently the thing to do is this make sense? So hopefully you found a lot of value today. And that's all I have. I'll see you next time. As always remember this have faith stay focused and take aligned action
“The strategies and tactics can change, but the principles will always matter.”
- When it comes to marketing, there’s so much thing we can do to get our message out there
- What is the right one and what is the wrong one?
- People do not want the plane; they want the destination
0:27 Now, this episode comes about because multiple different reasons, there have been a lot of questions coming in about like, audience size, like how big is my audience size has to be before I'm going live or posting content or whatever? And then there's like, Is there a certain amount of people that I have to have in my audience to be able to, like, make 10k or 15k, in my business? And then the other big question that happens is around engagement, like I'm not getting a lot of engagement in my live videos are in my content marketing, what do I do, and so there's some obvious different reasons that could be at play when it comes to engagement, but I'm gonna share with you now is how to bring the right audience in so that your content gets seen.
1:10 So your content gets heard, and it can be impactful meaning it can actually help you sign up clients. So if that's cool with you, we're gonna go ahead and dive in to that. Now, one of the biggest mistakes that I see so many freaking people make, and I am 100%, guilty, I'll throw myself under the bus here of this in the past, is not expanding their networks consistently not expanding their network, con sistent. Lee, this is huge. It's like some points in time, maybe they're focused on, you know, friending people on Facebook or following people on Instagram, or adding people on LinkedIn.
1:55 And with networking, it has a lot to do with compounding. And I like to use the analogy of like somebody losing weight. So if you're helping somebody lose weight, and they went to the gym for two weeks straight, and they were doing really, really good. And next thing, you know, they lost some weight, and they're like, awesome, and they just kept going. And then like, in a few weeks later, they started to go again, right, they obviously would have like, very, like, average results. You know, at best. The same thing is true in networking, you've got to continually expand your network, in order for you to have success with the strategy that I'm going to lay out for you today. And so we're going to go ahead and dive in. If you want to see the complete training on this, I actually did a full 45 minute masterclass.
6:47 And so I'm going to share with you some things that you can do, when I share these, you want to plan the times to network, if you don't plan it, you can ever scale it. And if you don't scale it, you'll never grow. Okay. And then the fifth is you have to always be building your network always be building your network. And so once you plan it, you've got to focus on the compound effect. This is true for anything, right? You got to focus on the compound effect. So you want to always be building your network, it's so so important to do that just make sense. And so those are the five principles behind this.
10:54 I went into my past clients, I literally just went down the list, just send a message like Hey, how are you? How's it going? It's been a while, how is everything going? People would reply back, guess what I signed up 10 people 10 people, there was like three or four that were like, Hey, we immediately reach out to you. Straight up, there's a mini reach out to you. And guess what I was like, cool. And here and we signed them up, got on a call and we signed them up. And then the others I decided, hey, we're going to be launching this new thing, and I signed them up. You don't even have to do that, though.
15:17 And so those are three ways I shared five principles in three ways. So let's recap those, the principles were started with your own network, there's a lot, a lot of people that need your help in your own network. Even if you have a small audience right now, there's a lot of people that need you and they're there, they're waiting for you, they just need a little connection, and a little inspiration and motivation to be able to move forward. And that's your job with your content. Okay, this is what we teach our students in the live inside the monetize your live videos, program.
18:45 Our messages that are intended to help bring more light to these people, right is our messages contain passion, they contain enthusiasm. And that in itself is a light. And when we can bring our messages out to more people, we're going to be able to be the change, we're going to be able to overcome this darkness. That is fear, negativity and scarcity. So it's your duty to get your message out. Always remember that and just remember, have faith to stay focused and to take aligned action. I'll see you later.
“How to bring the right audience in so that your contents get seen, heard, and impactful”
- Starting your own network
- Go to networks that you actually want to hang out in
- People will do business with who they like and trust
0:14 This is how to attract your ideal client more ideal clients using the simple storytelling formula
2:10 People do not connect the facts, they connect the story. And that is a fact. And so what happens is we end up becoming a commodity marketer, right, we become a commodity fitness or health coach, and we attract non ideal clients.
3:17 And so we don't want to have that happen. We don't want you to be an overworked, underpaid employee in your own business. And so I'm going to show you how to fix that.
12:44 My friend, when you have those things down, you're going to be able to apply that into your content, you're gonna be able to apply that into your content marketing. If you want to see how this is done in both video and written content.
13:17 It's the three key pieces to getting enough clients to live video to hit that first, not first, but like that consistent could be your first consistent 10 to $15,000 per month. If you want to see that video. It literally gives you like what not to do, what to do and and some accelerators to kind of help you get rolling with, with using live video, just shoot me a DM, just send me the word clients. And I'll send you the link to that video. And check it out.
13:47 This is using your hero and villain story, the five different pieces of that framework, the problem, the low point, which is your rock bottom, the returning point, the result in the ripple effect is had in your life. And then from there, you're going to extract the unique mechanism, the core pillars, and the who is the villain in the story that you can throw rocks at, you're going to directly apply these into your content into your marketing. And this right here, my friend is going to help you attract more people into your world, ideal clients that resonate with that, and it's gonna help repel people away that don't want to be any association with that. And that's cool, too. So hopefully this helps. If you have any questions, let me know. And remember, if you found value in this episode, or any episodes that you've listened to, I really appreciate it if you would subscribe to the podcast and leave a five star rating and review letting me know what you thought about the podcast. And yeah, take about two minutes. So that being said, Remember your message matters. Get out there and speak it. As always have faith stay focused and take action
“People don’t connect to facts; they connect to the story.”
- How to attract ideal client using the simple storytelling formula
- What is commodity marketing?
- The Superhero Formula
0:15 This time, I'm going to share an embarrassing like a truly embarrassing live video moment that ended up it resulted in one of the highest sales days we ever had in our fitness business. And the reason I'm sharing this is because a lot of people feel like they have to be perfect on camera, right, they have to have like the perfect setup that you know, maybe like you don't feel very confident sometimes.
1:44 But there is like, the fear of speaking on stage in public speaking in general is one of the biggest things that holds a lot of entrepreneurs back, like a lot of people that have this message that have a story that have a passion inside of them, it holds them back, you know, and then, like around 2015 2016, when you know, live video started to become a thing on social media, and it's grown since then, it really gives us the opportunity to public speak, you know, at our fingertips, we can do this and any day every day if we want to
3:35 It really helps solidify the fact that like people actually connect with you when you're not perfect. When you're standing up here. Like I'm an I'm really great at communicating. I've had like a lot of time into the trenches. But in fact, I feel like I almost did better sometimes when I was like stuttering, stumbling and reading, you know, whatever. So, if you're like a beginner at speaking and you're not really good at like, you know, monetizing your speaking it's actually a good thing.
9:20 If you mess up, leave it I'm telling you right now, you cannot have messed up worse than that, that that embarrassing moment that I just told you about. And I almost stopped a lot straight up in that I almost stopped live almost it. I was like, you know what, I'm just going to stop the live and I'm going to restart it at a later time. I almost stopped the live but I didn't. I just kept it. I adapted with it. And look what happened. All right. So, like right now if you're like that this is me, I'm scared or I'm terrified or I try to be perfect. I need to have the perfect script to know exactly what to say. Just no you don't.
12:10 It's time to start playing big, okay, because the world like, you know, the path that we're on as a company is to help bring more l15:54 So if you want those scripts, as I promised you, me, you may just be up or listening on now if you're on the live stream. But I promised at the beginning of the episode, that I'd give you the script. So if you want the scripts, I don't have the money to be fancy. These are things that I usually give our students, you just have to come to go to my Facebook, or my Instagram, and just put the word scripts, if you just message me the word scripts, I will send it over to you nothing fancy in a little Google Doc, but hopefully it will help you get your message out better and attract and convert maybe so anywho. Remember, right now, your message matters more than ever has before. If you want to help this world, right? Yes, grow your business. I know that's what we're in this for. We want to grow our business. But I also know that if you're in the health and fitness space, it's about impact. And if we want to create more impact, truly create more impact in this world. We got to get our messages out there. So as always, have faith stay focused and take aligned action night to this world. Because right now, if you just scroll through your social media, it's like how much fear is being pumped out there? How much negativity? How much scarcity is being pumped out to our world, your audience, the people, your ideal clients, the people you're trying to help? They're just consumed by this stuff.
“People connect to things that are more real because it helps them to relate.”
- How not being perfect is a good thing
- The fear of speaking on stage
- How to monetize bigger stages
0:25 I'm incredibly grateful and incredibly grateful for what is happening right now in our world. But I'm going to pull the curtain back a little bit today and show you how what we're doing right now is literally changing the way fitness and health coaches market their business. It's changing it because look, there's so many men I'm not saying this is a good or bad thing.
1:45 We're not a business coaching program. We literally teach people how fitness coaches and health coaches specifically how to get clients using their speaking like live video, how to do it through speaking events, media, right, we have a system I'm going to share with you what's working right now, when it comes to marketing, your fitness or health coaching business. I share with you that in today's episode, but first I wanted to get a little bit personal with you, if you don't mind, I think that this is needs to be said.
6:29 I'm not going to be talking about how to do it with with doing two step offers, or whatever they call it or go dm 100, you know, 1500 people a day, or what do they call it now go give value in Facebook groups and just hang out in there.
7:28 The first stage is monetizing your live videos, right, monetizing your live videos, you've got a massively art of monetizing live videos, this all comes down to being able to communicate your message your offer, so it stands out. From there, you got to be able to have a live video flow that actually tracks and converts people something that's going to bring people in with like the hooks, the headlines, right things like that how to do storytelling, so you're able to captivate your audience captivate people in and how to really convert them into becoming clients, the people that are viewing you that are following you how to become clients, so you can actually help them transform.
15:23 And so once you get into monetizing your live videos where you're literally having systems in place to attract, engage and convert your followers into clients, like you're cool, you're good. And then if you want to take it to the next step, what you do then is you start monetizing bigger events, right, you start monetizing bigger events. Okay. And then again, lastly, you start monetizing media. So if you were like Jason, dude, I'm all in, we're gonna be taking people on for this brand new we haven't, we only have a few people in the new program.
“To do better things at 2021, you need to master the art of communication.”
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What’s working right now when it comes to marketing your business
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Have a good stage if you want to monetize your live video
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Monetize speaking events
0:23 So today we're gonna dive in just as the headline explains attraction 101 and how you can use some simple methods to be able to literally attract your perfect clients into your fitness or health coaching business. And as I was alluding to, before I started the recording is attraction is his big word, right? People use it so trendy, right? People use attraction, just like they use the word mindset or one of these other words they use all the time, right? So of course, it makes a good headline title.
3:07 Because if you're attracting if you're bringing in shitty clients, and I hate to use that term, but let's just face it, we all have clients that are not great fits for our program. And that like causes frustration. And we're just like, dude, constant headaches if you would not like to get those people in, but actually attract the people that you love that you like use if you see their text come through, if you see them, do a check in on like trainer eyes or PT distinction, whatever you use, you're just like oh, my frickin guy, you're excited that they if you want those kinds of clients, like that's what we're going to walk through how to do. It's not just about bringing in any clients, I truly don't believe that you should just accept anybody into your program. In fact, we have a very strong set of expectations and standards that we will literally triage people before we let them into our program.
8:49 And so the big idea here is you attract what you are. So like, I want to start I told you I'm going to go a couple angles with this. You want to start there. So the first question you have to ask yourself before we even get into like the tactical stuff is how are you showing up? How are you showing up every single day? In your business? Are you showing up writing content? Or if you already are going live? Like? Are you stressed out? Are you anxious? Are you frustrated? Are you in a coaching program? And you're not asking for support? Or you know, you're frustrated and you're distracted? Right? Take some account here like some people listen, I'm gonna be just I'll just call it straight out.
13:41 I'm relatable. I'm like you, but I can also help you with this problem. Right? So connection topics is key. We teach a whole frickin section on this inside of the monetize your live videos program. So if you're not in that program, I don't know what the heck you're doing, get into that program, shoot me a message and just say, tell me about the program. And I'll tell you, number two is your stage your stage is absolutely crucial. Okay, dynamic versus static. You're like what your stage your surroundings you see like your surroundings here. Now you don't have to have anything super fancy with lights or anything.
18:36 And so from a tactical standpoint, you have to understand that if you're not using live video or some kind of speaking, there's different ways to do it. Live video is obviously just the fastest and easiest because you can do it from your phone. Right? There's you can do speaking events, it just when you speak, it's the best way to connect with people. Because for the reasons I explained before, right, and some tactical standpoints, but connection topics was the first tactical thing, okay, ways that you're going to attract your audience in setting up the right stage.
21:51 Because when you can speak that message out, it is shining a light into this darkness that's on social media that's all around and where light shines, there cannot be darkness. And so continue to get your message out there continue to learn the skills of effective communication so you can continue to change lives and at the same time as a bonus, grow your business. That being said, I'm out as always have faith stay focus and take aligned action
“We attract what we are”
- People use attraction just like the word mindset
- Ways and Topic that you should use to attract people
- Foundational Attraction Strategies that you can do online
- Stop letting your ego get in the way of your success
1:30 What I'm gonna do today is I'm going to share with you the five biggest keys, the five most important keys for you to be able to start mastering live video, right, because live videos and art, there's an art to it, you can't just hit the live button, expect to have like clients coming in, you do have to master the art of it. And I'm going to give you the five big keys that you can use to start Mastering the Art of it, whether you're terrified to go live, okay, it's a real thing.
9:13 And so here's the thing. It's not just about going live, it's about Mastering the Art of lives.
13:27 Different connection points you have that you can bring into your live videos to connect to the topic that you're going to talk about. And this is what helps connect it makes you stand out. And this is what attracts people into your world. Connection is what attracts write that down. Connection is what attracts influence is another bucket influences where you're literally helping shift people's beliefs were the mistakes that they're making.
21:25 Now remember, if you found value in today's episode, I would love for you to subscribe to the podcast and leave a five star rating and review letting me know what you thought about the podcast. It'd be super helpful for me. And I would love to know how this is helping you. So that being said, hope you have a fantastic day. Remember right now the world needs to hear messages, the world is becoming dim, the world is becoming dark. And if you're a fitpro or a health coach in any capacity, if you have a message inside of you, that message typically contains passion and enthusiasm. And I truly believe our vision. Our mission is that when you could communicate your message when you could communicate that passion, that passion is a light, that passion is a light. And that light is what will help cease the darkness has ceased the dimness that's going on in the world. So I believe you have a mission right now, coach to get your message out there. So don't settle. Don't play small. Make sure you speak it. And when you can monetize it, not only will you be able to impact more people, but your business will grow as well. So have faith. Stay focused and take aligned action
“It’s not just about going live; it’s about mastering the art of live.”
- 5 Keys that you can use to start mastering the art of live video
- Live video is an art
- When you know how to attract and convert, your business will grow
- Connection is what attracts
0:19 This episode came about a lot of my episodes come about based on like conversations that I've been having with students or just with other, you know, peers and people in the industry. And today is coming along the lines of like, sustainability and growth as an entrepreneur, sustainability and growth as an entrepreneur. And as a title shows, it's the eight non-negotiable habits that for me, personally helped me break through as an online fitness coach.
2:16 And so one of the biggest needs that we've noticed with a lot of people with going live is like what do I talk about without sounding redundant? Right? What do I talk about without sounding redundant? Or like what topics should I use to connect with my audience or attract my audience? What topics should I use to convert my audience to actually create engagement and to convert people into a consultation?
5:52 Again, I shared that story of that transition before, so I'm not gonna go into that today. But I started to put in a lot of freakin hours online, got to $17,000 months relatively quickly in my online business. But again, I burned myself out in my audience, right, my audience was burned out, because online, you're freaking posting all the time. So, I was burned out, my audience was burned out. And it was no good.
10:41 I want to give you the eight non negotiables that I do non negotiables that I do that allow me to be able to show up, that allow me to be able to show up every day with frickin energy, with energy with passion with purpose, do I still get burned out? Yeah, there's times I do, yes, 100%. But I lean back on to these habits every single time, they helped me out.
13:24 Our thoughts come down into our nervous system, it sends down to our nervous system, which is emotions, right? And emotions are what drive our actions, right. It's what drives our actions. And so, when we can make our vibrational energy, right, because it's all vibe, we're all vibrating our frequencies up here. It's like a radio station. And our nervous systems emitting like a vibration, when we can make this vibration, higher, we can raise it, we're naturally going to take better actions, right? And this, you'll know you're in the right vibration when you're not letting your ego get in the way, right when you're not stressed.
27:11 So hopefully this helps, feel free to take some model some, make them your own, make these things fit into your life. If you found them useful. This is what helps me one of the give this to you in hopes that it will also help you. So that being said, Oh, as a reminder, I always forget to do as a reminder, if you're finding value in this podcast, make sure to head on over to your favorite podcast app, hit that subscribe button and leave a five star rating review. Let me know what you thought about the podcast. I would love it and appreciate you for doing it. And I would love to know what you think. So that being said, Remember this. Your message matters now more than ever. So learn how to speak it learn how to communicate it so that it converts so that you can not only increase your revenue in your business, but you can make more impact. As always have faith stay focused and take aligned action
“Working smart means 3 things. You’re leveraging people, you’re leveraging systems, or you’re leveraging money.”
- What topic should you use to connect and convert your audience?
- Having a YOU time
- If you can’t manage what you’ve already got, how can you expect the universe to give you more?
0:00 In today's episode, we're gonna be going into literally how to do that exact thing, how to monetize your message. And we're really gonna talk about how to actually grow your business a little bit differently than what most people are doing, which is going to be great because different is better than better. And this is the some of the things that we're going to talk about today is how to separate yourself from the competition, how to really make competition irrelevant. So, I'm going to walk you through how to grow your online business online training business by speaking things like live video, masterclasses virtual events, and even some media how to actually monetize media, right?
12:19 If you're selling a medium high-ticket package for your coaching program, you should be around at the low-end 15k. But you could get up to like 30k. before I'd suggest like really moving on, it all depends on the person to write. It's like if you were in the weight loss phase, and you have a client, and you're like, I'm not gonna move them up to this level of training yet. But then if you know the person, you're like, I kid. Yeah, right. Same thing here. So, it's not like a hard-set fast rule. But it's traditionally how we move people forward. The second one is going to be to maximize your speaking now that you've got this down, you're doing pretty well in your business. Now to start maximizing by getting on bigger stages.
14:56 So let's just imagine for now you start on a very small stage. Like, I've done these for, like 10 people 80%, you're getting eight people into your world. That's not bad, right for like an hour talk. But imagine now you start getting on bigger stages like 100. Imagine you do a thing for like a Facebook group or for I don't know, another stage that has 100 people on it, that's 80 people into your world for an hour 80 people, typically the conversions, it's going to range for everybody, depending on your niche, but usually, around 25 to 30% will become clients in like the next like six months. It's not bad, right? Especially when you're doing this often, right when you do this often. And so that's the key. Number two, there is maximizing bigger stages. Number three, how to grow your business, through speaking is running your own events, running your own events, okay.
19:42 It's a seven-day live video topic planner. And we're giving you strategic prompts to help you come up with topics. One of the biggest reasons people say they don't go live all the time. do I say? Or how do I talk without being redundant? Well, the problem will be solved for you, at least in seven days. And our hope for you is that you at least get some momentum with it. So that way you're able to at least get the understanding of how to do it. And so, you're able to come up with strategic topics like around connection and influence. So, if you want it, you could drop in the live stream, say the words' planner, or if you're on the podcast, shoot me a message with the word planner, and I will send it your way.
“Different is better than better.”
- How to separate yourself from the competition?
- How to grow your coaching business through speaking
- How to monetize media
A lot of fitness coaches are spending almost all of their time creating their content like going live, posting videos, and advertising their business however, they’re not getting it seen and heard and not cutting through the noise. Do you ever wonder what’s the reason behind this? Where did it go wrong? What mistake do they keep on doing without realizing it being a mistake in their business? With that, today, I will share with you the 3 big things that you are missing in your business. Implement these ways and surely, you’ll get your message seen, heard, and impact more lives! As always, have faith, stay focused, and take aligned action.
If you are interested in attracting your perfect clients and converting them and learning how to monetize your message, you can message me on Facebook or Instagram and I’ll put you on the waitlist. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“While you are getting your message out and impacting people, at the same time you are growing your business. That’s a win-win situation.”
- What is OPP?
- You need to have something that people want
- Focus on getting your message out to more people
How can you never run out of topic ideas?
For today’s episode, I will give you the 6 creativity hacks that will surely foster your ideas and will make you connect more to your audience on a much deeper level, and will definitely attract them to watch you, follow you, and support you. I will teach you the right content that you should do to move people and inspire people. This will surely help you in making your message seen, heard, and impact more lives. As always, have faith, stay focused, and take aligned action.
If you want to have the Unlimited Content Matrix pdf that consists of the creativity hacks that I talk about in this podcast, you can message me the word “topic matrix” on Facebook and Instagram. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“If you are not known for something, you’re not gonna be known for anything.”
- How important creativity hacks are
- How do you help people go from problem to transformation?
- Domino belief statement
- MOB Content (Mistakes, Objections, and Beliefs)
As an entrepreneur, we go through a lot of hurdles in life. For today’s episode, I’m going to tell you my story on how fitness changed my life which I think will resonate with you. I’m going to share about my life journey; the hurdles that I’ve faced and how I overcome those. I will share with you the lessons that I’ve learned in this past decade of being in a fitness place which I think will help you not only in growing your business but also in your life. This will greatly help you in making your message seen, heard, and impact more lives! As always, have faith, stay focused, and take aligned action.
You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“When you’re speaking your truth, it moves people.”
- My life journey
- Have you ever felt like you are wearing a mask?
- How wearing a mask diminishes your message
- How authentic message plays a huge role in your business
How can you make way more? Both in income and in impact while working less?
A lot of times, when you’re still starting out in your business, you are always hustling, trying to hit your goal mark. You always exert a big amount of effort to the point that you are draining yourself because of too much hustling. For today’s episode, I’m going to teach you how to make more by working less. I will give you the three lessons that I have learned and you can implement this into your business and that will surely help you in terms of your income and also will help you make your message seen, heard, and impact more lives.
If you want to get on the waitlist for the 90-day authority accelerator program, you can message me the word “90-day” on Facebook and Instagram and we’ll see if you’re a good fit for it! You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“Success and failure are inevitable. Just always remember to stay committed and that will lead you to the path of success.”
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How can I make way more?
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Debunking the myth that more is not better
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Focus on doing less
Have you ever felt terrified on going live?
When you’re afraid of what you’re going to say and doesn’t know how to come up with topics and doesn’t know how to keep the conversation going or you’re already going live but you’re not getting a lot of engagements, views, and consistency signing up clients, either of this two, this episode is for you! For today’s episode, I’m gonna unpack the secret to enrolling clients with live video. At the end of this episode, I will give you a blueprint that you can use to go live and will help you big time in getting your message seen, heard, and impact more lives!
Get a chance to win a $1000 giveaway in the month of August! Subscribe and leave a rating and review on the podcast. Take a screenshot and post it on your Facebook or Instagram stories and tag me. If you want the notes for this podcast that go into depth with these 4’Cs and some of the tactical things that you can do for your coaching business, you can message me the word “C4 notes” on Facebook and Instagram. And also, if you want to install this into your new business today to start producing more leads, message me the word “lives'' and we can have a conversation there. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“We have to learn how to have a structure to shifting beliefs, to building connection, and to influencing another human being to wanna do business with us so we can help change lives.”
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4’Cs in signing people
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People don’t need more information, people need connection
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There’s no other better way to build a connection than a live video
If you’re currently stuck in your business and not generating leads at all, or if you’re not consistent in your business, this episode is for you! We have a ton of questions around this topic on how to generate leads and how to scale that visibility on your content and live videos that you made for your online fitness business and today, I’m going to share with you the steps that I made in my coaching business that helped me get my message seen, heard, and impact more lives! I hope these steps will help you as well as they helped me. As always, have faith, stay focus, and take aligned action.
Get a chance to win a $1000 giveaway in the month of August! Subscribe and leave a rating and review on the podcast. Take a screenshot and post it on your Facebook or Instagram stories and tag me. If you want to get on the waitlist for the 90-day authority accelerator program, you can message me the word “90-day” on Facebook and Instagram and we’ll see if you’re a good fit for it! You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“Awareness is the first step to changing something.”
- When they change character, it changes the context
- Teaching and coaching should happen after they join your program
- Unique message and positioning
- Your freebie should create demand for your offer
Whether you are in right now, maybe you’re feeling overwhelmed, or burned out, or you’re not sure where to put your focus to move your business forward, today’s episode will be perfect for you! What we’re going to talk about today is something that truly helps change the game for me and I’m gonna share to you in today’s episode the exact things that I track with my business and in my personal life that have given me the most ROI (Return of Investment). I hope this will help you get some clarity and get you some focus on where you should be putting your attention in your business right now to better make your message seen, heard, and impact more lives. As always, have faith, stay focused, and take aligned action.
Get a chance to win a $1000 giveaway in the month of August! Subscribe and leave a rating and review on the podcast. Take a screenshot and post it on your Facebook or Instagram stories and tag me. If you want to see my personal Key Performance Actions or what I called my “Key Performance Habits” you can message me the word “KPA’s” on Facebook and Instagram and I will send you a pdf copy of it. This will definitely be a great help to understand today’s topic. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“When you are not sure of what you are doing, you’re wasting months and sometimes years of your time.”
- KPA’s win the day
- The reason why most fitness coaches’ struggle
- Staying consistent and getting better at this KPA’s
- Focusing on Key Performance Actions
The problem that a lot of fitness coaches face right now when it comes to producing content specially to grow an online business is that they’re sharing a lot of information-based educational content like workout tips, nutrition tips, mindset tips and etc. This is actually a very great strategy, however; the problem right now is that you need to level up your strategies. For today’s episode, we’re gonna dive into story secrets and how to utilize storytelling to create more engagement in your content specifically for lives. You can use these secrets and strategies that I’m going to share today to make your message seen, heard, and impact more lives! As always, have faith, stay focused, and take aligned action.
Get a chance to win a $1000 giveaway in the month of August! Subscribe and leave a rating and review on the podcast. Take a screenshot and post it on your Facebook or Instagram stories and tag me. If you like to have the storytelling journal, a story journal pdf that helps you jot down your topics and will make it easy for you to connect, then you can message me the word “story journal pdf” on Facebook and Instagram and I will give it to you. This will definitely be a great help to understand today’s topic. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“The power of story is something that cannot only help captivate but it can truly help you influence somebody that is making a mistake and help them move forward.
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Competing for people’s attention
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When you tell a great story, you’re gonna build a connection with people
- People connect to the story and not the facts
- Ordinary stories are better
Have you ever felt like you’re never reaching those goals that you set in your business and you’re feeling overwhelmed about it and you’re not sure what to do or you are in a situation where you feel that you’re doing everything you can, however, you still feel stuck? Whatever category you are in right now, this episode is for you! For today’s episode, I’m gonna walk you through things that have helped me go from struggle to massive success in my business. Hopefully, this episode will help you get your message seen, heard, and impact more lives. As always, have faith, stay focused, and take aligned action.
Get a chance to win a $1000 giveaway in the month of August! Subscribe and leave a rating and review on the podcast. Take a screenshot and post it on your Facebook or Instagram stories and tag me. If you want to know more about having a breakthrough year and better visualization about today’s topic, you can message me the word “breakthrough pdf ” on Facebook and Instagram and I will give it to you. This will definitely be a great help to understand today’s topic. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“People think that when you’re hustling and working harder, it’s gonna end up helping you grow. However, that is farther from the truth.”
- Working harder doesn’t equal success
- Working smarter
- Your business is the machine and you’re the human who controls it
Today’s episode, we have Alex Solomon, who has a successful online fitness business. Alex has come a long way in his online fitness business and today, he will walk us through his journey and his story. Alex will share a lot of golden nuggets and I hope that with the sharing of his experiences, struggles, and success, you will get motivation to do more for your business and can make your message seen, heard, and impact more lives. As always, have faith, stay focused, and take aligned action.
Get a chance to win a $1000 giveaway in the month of August! Subscribe and leave a rating and review on the podcast. Take a screenshot and post it on your Facebook or Instagram stories and tag me. If you want the framework of the five step ladder process, you can message me the word “ladder pdf” on Facebook and Instagram and I will give it to you. This will definitely be a great help to understand today’s topic. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“When you are constantly competing with others, you become bitter. However, when you constantly compete with yourself, you become better.”
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Making connection to people on a deeper level
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Confidence on a personal level
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Developing the right strategy, messaging, and connection to your audience.
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How do you hook somebody in your video?
Today’s episode is about one of the top 3 questions that I get from coaches and trainers along with other things like messaging and routine. It’s about what kind of content topic that you should put out there to generate more leads to your business that will surely make your message seen, heard, and impact more lives. As always, have faith, stay focused, and take aligned action.
Get a chance to win a $1000 giveaway in the month of August! Subscribe and leave a rating and review on the podcast. Take a screenshot and post it on your Facebook or Instagram stories and tag me. If you want the belief-shifting framework, you can message me on Facebook and Instagram and I will give it to you. This will definitely be a great help to understand today’s topic. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“If you want to survive this new landscape, you have to adapt in what’s working this 2021 to create leads to your business.”
- Know and understand what your niche is
- A big mistake that coaches make
- Know who your audience is
Do you ever wonder about what you’re currently doing in your coaching business where you always go live, you’re posting content, and you’re always doing things in your audience, however, you doubt yourself if what you’re doing is enough because you have a small audience? You’re always worried because you’re not getting any engagements, leads, and revenues at all. Let me tell you this, if you have a small audience, there can really be big profits in this. In today’s episode, I’m gonna show you how to make a big income from a small audience. There are a few things I’m going to teach that will optimize the situation you are in and will surely help you make your message seen, heard, and impact more lives. As always, have faith, stay focused, and take aligned action.
If you want to know more, we have a live video monetization guidebook that will help you with your business. If you like the guidebook, you can go to monetizemylives.com and it will send you the guidebook right to your email or you can message me about it and I will gladly give it to you. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“Posting valuable content doesn’t automatically equal more engagement and more clients.”
- Commodity marketing
- It’s not about the audience size
- How would you show up?
- There’s a new way in doing things
I see a lot of coaches and trainers who jump tactic to tactic, program to program, and never really became a master at the fundamental money-making skills. They never truly master the skillset. In today’s episode, I will talk about the skills that you need to have to actually grow a successful and sustainable business. These skills are the fundamental skills that have been around through time. These skills are perfect and are also relatable to the marketing landscape of 2021 and will greatly help you in making your message seen, heard, and impact more lives. As always, have faith, stay focused, and take aligned action.
If you would like to see the 30k roadmap, and entire steps of a process that were moving the students through now, if you want to have it, you can message me the word “30k roadmap” and I’ll give it to you. These will help you mostly from a visual perspective to where your focus should be. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“You need to have a mindset to develop these skills rather than just going for the strategies and tactics.”
- Walking through series of things before growing
- Mastering the basics
- How being focus plays a big role in your business
- Optimizing workflow
As someone whose been in the industry for a decade, I’ve seen and spoken with hundreds of fitness coaches, and with all of the experiences I’ve accumulated with them, I’ve identified the #1 trait that every one of these successful coaches thriving business has. All of the coaches that are making a lot of impact in the industry have this one thing in common that made them who they are right now. Today’s episode will highlight the #1 trait of all successful fitness coaches has in their thriving business. This is not an inborn trait, means that everyone can learn it, especially you. Having this trait will definitely make your message seen, heard, and impact more lives. As always, have faith, stay focused, and take aligned action.
Get a chance to win a $1000 giveaway in the month of July! Subscribe and leave a rating and review on the podcast. Take a screenshot and post it on your Facebook or Instagram stories and tag me. If you want to know how to have a breakthrough year, message me the word “breakthrough pdf”. This consist of lessons and training that will help you in your business. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“When you become aligned and work smarter, this is how you could start to have success.”
- What mistake are you making?
- Hard work is not always the key
- What is 100% responsibility means to you?
- Control what you can, cope with what you can’t, and concentrate on what counts.
Do you ever wonder why you’re always going live but you’re not getting a lot of engagement and nobody’s even showing up to watch it? Or you’re always going live however you’re not getting any predictable leads. With this kind of problem, I’m gonna give you a solution. With today’s episode, we will specifically talk about how to monetize your live videos in 3 simple steps. I’ve been through the same situation as you are right now and let me help you. I will teach you the steps that I used that lead me to where I am right now. With these 3 simple steps, you will get that engagement you’re always striving for. You will get those predictable leads and you will get your message seen, heard, and impact more lives. As always, have faith, stay focused, and take aligned action.
Get a chance to win a $1000 giveaway in the month of July! Subscribe and leave a rating and review on the podcast. Take a screenshot and post it on your Facebook or Instagram stories and tag me. If you want to track leads and monetize your live video, you can go to this website www.monetizemylives.com or you can message me the word “video checklist” and I will give it to you. This will definitely be a great help to understand today’s topic. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“You have a message that people need to hear that will help them change their lives and grow your business”
- How to actually monetize your message
- Big mistakes a lot of coaches are making
- How stand out message creates a big impact in your coaching business
- Bring the consequences in for people to take action
As coaches, we go through these ups and downs with booking calls, especially in the online space. There are these 3 big mistakes that I notice coaches are making that prevent them from booking calls. We all go through this pace but with today’s episode, I will give you the steps on how to fix these mistakes that prevent your message from being seen, heard, and impact lives. As always, have faith, stay focused, and take aligned action.
Get a chance to win a $1000 giveaway in the month of July! Subscribe and leave a rating and review on the podcast. Take a screenshot and post it on your Facebook or Instagram stories and tag me. If you want the guidebook, you can go to this website www.monetizemylives.com and you can easily get it and this will definitely be a great help to understand today’s topic. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“When you don’t start with the offer and messaging and you’re just posting content, you’re not speaking directly to your audience.”
- Have a message that stands out
- In order to book calls, we have to have a strong offer
- You are the attorney of your own vehicle
- How strategic value plays an important role in your coaching business
To grow a business, we always make sure that we know how to make leads come in and that we’re not just out there hustling and grinding without proper knowledge on how to work it out. Today’s topic will greatly help you if you’re having trouble with getting consistency in your leads in your fitness coaching business. I’m going to walk you through a system that will definitely work for you as it is for me. It is a simple framework to help you have a little bit more of not just consistency but also predictability in your business and will definitely make your message seen, heard, and impact more lives. As always, have faith, stay focused, and take aligned action.
Get a chance to win a $1000 giveaway in the month of July! Subscribe and leave a rating and review on the podcast. Take a screenshot and post it on your Facebook or Instagram stories and tag me. If you want to know more, we have a love video monetization guidebook that will help you with your business. If you like the guidebook, you can go to monetizemylives.com and it will send you the guidebook right to your email or you can message me the word “video checklist” and I will gladly give it to you. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“Having great information and a great personality is not enough. You have to do something a little bit different if you like to stand out and with that, you need to align your offer with your niche.”
- Commodity marketing
- You have to be different in your marketing
- 3 Steps to create consistency
- Struggling coaches don’t have an aligned offer in their marketing
Where did it all go wrong? You’re working really hard. You’re always pushing and grinding yourself and you’re even working 12hours a day but why can’t you still make it happen? Why can’t you still achieve that breakthrough year? Today’s episode is catered to help people get past the stage in their business like just getting started and really trying to have a breakthrough or maybe you’re stuck at a certain revenue range in your business and just ask the question “How do I move forward and break through this barrier?”. With this, I’m going to walk you through what exactly has worked for me and I hope this will also work for you. As always, have faith, stay focused, and take aligned action.
Get a chance to win a $1000 giveaway in the month of July! Subscribe and leave a rating and review on the podcast. Take a screenshot and post it on your Facebook or Instagram stories and tag me. If you want the breakthrough pdf, message me the word “breakthrough pdf” or if you want to see the whole process, message me the word “breakthrough year pdf”. If you want me to help you achieve much greater things in your business, just message me the word “coach me” and I will gladly help you. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“What got you here won’t get you there”
- Income and make impact
- People go wrong when they focus on the ‘do’
- Reasons why people can’t have a breakthrough
- The secret of getting that breakthrough year
In coaching, whatever it is that your teaching, your clients understand it, however, they don’t know it and you, as a coach, have to make it relatable to them and that is the power of storytelling, making the content relatable. Today, I’m going to show you how to connect stories to different topics or content and I’m also giving you a “ninja hack” on how you can never run out of topic and stories for your content that will make your message seen, heard, and impact more lives. As always, have faith, stay focused, and take aligned action.
Get a chance to win a $1000 giveaway in the month of July! Subscribe and leave a rating and review on the podcast. Take a screenshot and post it on your Facebook or Instagram stories and tag me. If you want the journal, message me the word “story journal” and you can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“In influencing, you can’t just talk to the head, you also have to talk to the heart”
- The more ordinary the stories are, the better.
- Tell a great story
- Different is better
- Old belief into a new belief
There’s a lot of mistakes that people make in their business like reposting content and doing challenges and masterclasses. They always do this, however; they still ask themselves why they are not getting leads. Even if they get consistent leads, somehow they feel drained. With this, you’re wasting a lot of your time. Today’s episode will teach you the 5 steps that will help you create consistency in your marketing without draining yourself. If you’re missing one of these steps, you’re not gonna have success in your business. It all comes down to really implementing this stuff. By applying this to your business, you’re gonna have your message seen, heard, and impact more lives. As always, have faith, stay focused, and take aligned action.
Get a chance to win a $1000 giveaway in the month of July! Subscribe and leave a rating and review on the podcast. Take a screenshot and post it on your Facebook or Instagram stories and tag me. If you want the checklist, message me the word “marketing checklist” and you can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“We were taught that the more is better however, that it not true”
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Fundamental basic marketing
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Be consistent with your content
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If you’re not starting conversations, there’s something you have to work out on your content
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Build your network
A lot of people don’t realize that there’s more than 1 stage for live videos. A lot of times when we think that live videos are just going live on Facebook or Instagram. However, there are a lot of ways to go live and people aren’t utilizing these different stages in their business. Today’s episode will give you a different stage of live video. You can utilize this in your business and by using these stages, you can attract your ideal clients and audience. It becomes a lot easier and more effortless to get consistent and predictable leads to your business that will help you get your message seen, heard, and impact more lives. As always, have faith, stay focused, and take aligned action.
Get a chance to win a $1000 giveaway in the month of July! Subscribe and leave a rating and review on the podcast. Take a screenshot and post it on your Facebook or Instagram stories and tag me. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“Ideal clients need inspiration and connection from you to take action”
- If you follow the structure, it’ll become easier
- The magic of using live videos
- Why live videos work so well
- Which category are you in right now?
A lot of people are marketing and positioning themselves in a very similar way to what you’re doing, so how can you stand out to your ideal clients? There’s a lot of things that you can do that makes you “you”. Today we're going to dive deeper into how you can find your authentic voice which is the key to cutting through a saturated marketplace. I’m going to talk about the steps that I personally teach my clients to get themselves out there and have their message seen, heard, and impact more lives. As always, have faith, stay focused, and take aligned action.
You can find me on Facebook as Jason Meland and on Instagram @coachjasonmeland. If you want the worksheet, just message me the word “voice worksheet”. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“Success leaves clues in the context, not the content”
- What are the mistakes you’re making?
- What is it that you stand for?
- Becoming your own voice instead of sounding like other people
In order to attract ideal clients, you have to differentiate yourself and have a better positioning around your message in the marketplace. There’s a big mistake that a lot of people make in their marketing and it is called “commodity marketing” where you blended in and you’re not generating the leads. So today, I will share with you one of my tips on how to attract ideal clients using your life struggles to connect and relate to them. As always, have faith, stay focused, and take aligned action.
Get a chance to win a $1000 giveaway in the month of June! Subscribe and leave a rating and review on the podcast. Take a screenshot and post it on your Facebook or Instagram stories and tag me. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland. If you want the guidebook, just message me the word “guidebook”. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“Your life struggles are the training ground for your life’s work”
- Using life struggles in marketing message
- Position yourself differently
- What separates you from the rest?
The ability to communicate an effective message is the key to your coaching business. Think about how many clients, new leads, and revenues you have lost because the communication of your message and positioning in the marketplace was not clear and strong enough. In today’s episode, we’re gonna be diving into a very powerful topic which is the 3 secrets behind communication that converts. This episode will help you learn how to effectively communicate in the market place which will greatly help your coaching business and will make your message seen, heard, and make it more impactful. As always, have faith, stay focused, and take aligned action.
Get a chance to win a $1000 giveaway in the month of June! Subscribe and leave a rating and review on the podcast. Take a screenshot and post it on your Facebook or Instagram stories and tag me. You can find me on Facebook as Jason Meland and Instagram @coachjasonmeland
“Speak to the cause and not to the symptoms”
- How effective communication convert more of your audience into a high paying client
- Specificity and Tangibility
- How to effectively communicate in the marketplace
- Your messaging and positioning must be unique and tells a story
There’s a massive difference between hustling, grinding, and not getting a result and actually hustling in alignment where things are much lighter and effortless. If you are in a place of struggle, burnout, stress and you like to be successful in your business, this episode of the School of Impact Podcast is perfect for you! Today, I’m gonna walk you through certain steps that you need in order to fix this problem of alignment. If you don’t, you won’t be able to be in a place of success and reach the goals that you set for your business. You won’t be able to change the lives you should be changing. I’ll share with you the things that when you do, you’ll end your day with a win. You deserve success. You deserve to grow your business without too much stress and without burnout. As always, have faith, stay focused, and take aligned action.
If you are interested in learning the skill set and building a connection through network expansion, go to monetizeyourlivevideos.com and this is gonna give you access to our Facebook group and will point you to the 4-day visibility challenge. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
Live video is one of the vehicles that will lead you towards getting your first 100 leads. In today’s episode, I will share with you the things and the skills that you must learn and possess to get you on a playing field and will make you start getting leads from going live. Always remember that it’s not just about getting leads, it’s way more than that. This is about the impact that you can make when your message is seen and heard by the people. It’s the impact that you will make not just in your life but also in your client’s life. And as always, have faith, stay focused, and take aligned action.
The School of Impact Podcast is doing a $100 a day giveaway. Subscribe to the podcast, leave a review and get a chance to win the giveaway! If you want the guidebook, you can find me on Facebook as Jason Meland and Instagram @coachjasonmeland and message me the word “guidebook”. I’ll wait for you there! Leave a rating and review to the podcast so we can get our message seen, heard, and impact more lives!
“If it’s not working, why should I continue to do this?”. There will always be those moments where discouragement knocks us down but here’s a thing, when the most successful entrepreneur gets discouraged, they choose to persevere, to stay focused, and to continue to have trust. I know that trusting the process is challenging especially when you’re not getting the result you’re expecting. But during those trying times, always remember what fuels you. In this episode, I will share more on how to move from discouragement into success and the process that will help you during hard times.
If you want to know more about how to attract leads and convert followers into high-paying clients, connect with me on Facebook or Instagram and we can have a conversation!
“Discouragement kills more dreams than failure ever will”
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Trusting the process
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Things that are intended to help you become the successful CEO of your coaching business
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Consistent and predictable growth
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Key performance actions
The power that communication holds is sometimes underestimated. It’s more than just words. It’s more than writing content and putting out posts because when you speak, it’s a way for you to build authority. For today’s episode, I will share with you the 4 tips that will give you an idea of what you need to implement if you want to have success using live video. I will talk about what it takes to grow your fitness coaching business and make your message seen, heard, and impact people’s lives. Have faith, stay focused, and take aligned action.
The School of Impact Podcast is doing a $100 a day giveaway. Subscribe to the podcast, leave a review and get a chance to win the giveaway!
“Communication is the most effective way and most predictable way to grow your business.”
- Steps that you can use to grow your coaching business using live video
- Unique positioning
- Symptoms precedes the hook
- People do not connect the facts, they connect the story
Many people have wasted years of their time posting content without a concrete message that stands out, a message that cuts through the noise of the industry which leads to coaches being burned out. In today’s episode, we’re gonna walk through what these mistakes are. We will learn what it takes to put content and make your message seen, heard, and impact people’s lives. Have faith, stay focused, and take aligned action.
The School of Impact Podcast is doing a $100 a day giveaway. Subscribe to the podcast, leave a review and get a chance to win the giveaway!
“Have a message that stands out”
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Attract and convert your followers into loyal high paying clients
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How does doing an action without a stand out message affects your business?
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Domino beliefs
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How to attract leads with live videos
They used to call me the “Business Sprinter” and from that, I came up with my own word which is FAS which is the three massive steps namely the Focus, Aligned Action, and Speed of Implementation. I incorporated this in today’s episode where I talked about my journey about how I went from $3k - $4k all the way up to the $80k monthly range. As entrepreneurs, we signed up to fail and to have rejections. There’s always this phase in the business where we’re gonna fail but we should remember that failure equals a lesson and that lesson equals you learning and it enables you to develop your skills. Let me give you tips on how to succeed, persevere, and how to get that big break. And always remember to have faith, stay focused, and take aligned action.
“Success is inevitable so as Failure”
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FAS (Focus, Aligned Action, Speed of Implementation)
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You signed up to fail and to have rejections
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Do you feel purposeful in your actions?
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Act in speed and stay outside of your comfort zone
Welcome to the School of Impact Podcast where coaches want to get their message seen, heard, and make it impactful to their audience so they can grow their coaching business and live their purpose. In today’s first-ever episode, I will share my 7-year journey of struggles, ups and downs, and massive breakthroughs. I will talk about the wisdom, knowledge, failures, and lessons that I’ve learned along the way using the 5-part framework of storytelling. The entire purpose of this podcast is to get your message seen, heard, and impact more people.
“Alignment is the new hustle”
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My journey in becoming an online fitness coach
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The connection to become relatable is what storytelling is good for
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One key to success is to get help
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Business is not an overnight success
This podcast will give you the steps on how to show up authentically and confidently in social media which includes live video and other platforms. I’ll teach you how to attract, engage, and convert followers into clients. You’re going to learn how to attract leads consistently and predictably on creating clients on demand and how to grow your visibility so you can be seen and heard and you can get your message to impact more people.
“Communication is more than just a word that come out on your mouth. It is the whole of you. It’s how you think. It’s your vibrational energy. It’s how you act and how you show up in this world.”
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Alignment is the new hustle
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Things you need to know about growing your coaching business
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Communicating your message and make it impactful