Business of Story: Recent Episodes

Park Howell, Brand Story Strategist

The Business of Story helps sales and marketing leaders excel through the stories you tell. Hosted by Park Howell, known as the world's most industrious storytelling, this weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 business storytelling podcast according to Feedspot. #StoryOn!

Sharon Toerek: Don't Sell What You Do. Profit from How You Think — Libsyn Description

Most marketing agencies are unknowingly giving away their most valuable asset — and AI has quietly turned that mistake into a legal emergency.

IP attorney Sharon Toerek, founder of Legal+Creative and host of The Innovative Agency podcast, joins Park Howell to reveal the intellectual property and AI legal risks every agency principal needs to understand right now.

Sharon is the agency industry's most trusted legal strategist on IP protection, trademark, copyright, and AI governance — and she's seen firsthand how fast agencies are falling behind.

In this episode you'll discover:

• Why generic AI-generated content may legally belong to no one — not your agency, not your client, not anyone — and what that means for every deliverable you produce • How feeding client data into generic AI tools is a hidden data privacy violation waiting to happen, and why most agencies don't realize they're doing it • The five moves every agency must make now — from internal AI policies to errors and omissions insurance — to protect their IP, govern their AI use, and build an agency worth far more when it's time to sell

Sharon also makes the case for the most important strategic shift in the agency business model: stop competing on execution and start commanding premium fees for your thinking and strategy.

Because what goes on between your ears is your most valuable and protectable asset.

Connect with Sharon Toerek: • legalandcreative.com • The Innovative Agency Podcast • LinkedIn: Sharon Toerek

Craft your vibrant brand story with the StoryCycle Genie®: storycyclegenie.ai

What separates elite performers from everyone else isn't skill, strategy, or preparation. It's psychology.

Collin Henderson knows this firsthand. A former Division I wide receiver at Washington State University, seven-time author, and host of the Master Your Mindset podcast, Collin has spent his career cracking the code on peak performance — training number one NBA draft picks, Heisman football finalists, and top sales teams at Nike, Amazon, Salesforce, and Alaska Airlines.

His new book, The Oz Method: Psychological Secrets of Influence for Sales, Leadership, and Life (IdeaPress, 2026), delivers a parable-driven framework inspired by L. Frank Baum's classic — and it just might change the way you sell, lead, and communicate forever.

In this episode of the Business of Story, Collin reveals why sales psychology beats sales strategy every time. We unpack his five-part story framework — Set the Scene, Establish the Challenge, The Growth Journey, Face Your Fear, Resolution — and explore why the brain is hardwired to respond to problems before solutions. Collin also shares why your identity is the hidden ceiling on your performance, how "trauma, drama, daddy and mama" shapes the way high achievers either freeze or fly under pressure, and why boring will put you out of business faster than any competitor.

This is a masterclass in the psychology of influence, the neuroscience of storytelling, and the courage it takes to communicate when the moment gets biggest.

What you'll discover in this episode:

The five-part story framework every seller, leader, and communicator needs to master. Why psychological readiness trumps preparation in high-stakes moments. How to close the gap between what your team can do and what they actually deliver

Connect with Collin Henderson at thecolinhenderson.com and on LinkedIn and Instagram @ColinHendersonCoach. Find The Oz Method wherever books are sold.

Learn more about the Business of Story at businessofstory.com.

What does it take to stop competing on price and start commanding attention? One word. Your core belief.

In this episode of the Business of Story, host Park Howell sits down with Brian Burkhart, founder of Square Planet and one of America's top communication strategists, to reveal why most businesses become invisible commodities — and exactly what to do about it.

Brian has spent decades helping Fortune 500 leaders, CEDx speakers, and senior executives find the single galvanizing word that transforms how teams align, how audiences feel, and how brands compete. His insight is simple and powerful: if you can't name what you stand for, you won't stand out.

In this episode you'll discover:

How to distill your core belief into one powerful word that galvanizes your entire organization
Brian's 10-step ancient Stoic framework that works for any presentation, pitch, or keynote
How to reverse-engineer your core beliefs directly from your daily actions
Why your audience decides with feelings first — and how to make art that activates them
The Mad Men "It's Toasted" moment that proves one idea beats every feature list

Brian Burkhart defines art as "the unnecessary done on purpose to make someone feel." Sprinkles on cupcakes. Colorful hospital walls. Hotel turndown service. None of it is necessary. All of it creates enthrallment. And enthrallment is exactly what separates unforgettable brands from forgotten commodities.

Whether you're preparing a Monday morning presentation, a keynote, or a company-wide initiative, this episode gives you the tools to find your North Star — and make it impossible to ignore.

Guest: Brian Burkhart, Founder of Square Planet Contact: info@squareplanet.com Free 45-minute consultation: mention the Business of Story

Host: Park Howell, Founder of the Business of Story and creator of the StoryCycle System™ Learn more: businessofstory.com

What makes a brand story powerful enough to move millions of people on the world's most complex issue? Not more data. Not louder messaging. Not a bigger ask. The answer, according to serial entrepreneur Ryan Kohn, is radical simplicity — and a single theme that makes your audience feel the truth of your idea before they ever think about it.

Ryan Kohn is the founder of Point One, a global business initiative that asks companies to commit just 0.1% of their revenue to accelerate the clean energy transition. That is one dollar for every thousand in revenue. A rounding error for most businesses. But pooled together, it is enough to fully fund clean energy access for the entire world within 15 years.

In this episode of the Business of Story, Park Howell sits down with Ryan to unpack how he turned one of the most fatigued conversations in modern business — climate change — into one of the most compelling brand stories in the world. And what every brand builder can steal from it.

WHAT YOU WILL LEARN IN THIS EPISODE

How to find the single brand theme that compresses your biggest idea into your most powerful message. Ryan and his team distilled an impossibly complex global challenge into four words — almost nothing changes everything — and built an entire movement around it.

Why leading with your cause is killing your message. Ryan explains why Point One never leads with sustainability, climate, or clean energy — and why that counterintuitive decision is the reason the brand resonates where others have failed.

How to meet your audience inside the cultural moments they already love. Point One builds brand awareness through sport, music, art, and film rather than issue-led campaigns, reducing friction and expanding reach without alienating anyone.

Why simplicity is not a shortcut in brand storytelling — it is the destination. Ryan's rule is simple: if it is not simple, it does not land. This episode shows you exactly how to apply that principle to your own brand story.

How a 0.1% corporate commitment could change everything. Park runs Point One through the StoryCycle Genie live on air, surfacing the brand's core positioning statement and unique value proposition — and revealing just how precisely Ryan's team has already nailed their story.

ABOUT RYAN KOHN

Ryan Kohn is the co-founder of PROPER Snacks, the UK's leading premium snack brand and one of the first B Corps in the sector. From a kitchen-table idea to a global company selling over eight million snacks a month, he scaled PROPER into a household name and led its 85-person team before exiting to private equity in 2021. Alongside building PROPER, Ryan launched ventures spanning carbon-neutral property development and the UK's largest student events business, earning recognition as EY Entrepreneur of the Year.

Beyond business, Ryan has long championed impact initiatives — from co-founding campaigns alongside Riz Ahmed and HRH Prince William to serving as a board member of environmental charity Hubbub. He has co-authored a B Corp guide to achieving net zero, and has mentored the next generation of entrepreneurs through programmes including Virgin Start-Up and Tesco Back It.

Most recently Ryan founded Point One, a global initiative making it radically easy for businesses to support the clean energy transition. Point One asks companies to contribute just 0.1% of their revenue into a shared fund that helps unlock and accelerate clean energy projects, particularly in developing markets. By pooling these small fractions across everyday economic activity, Point One aims to create a new funding engine for global cooling and help fully fund the clean energy transition within 15 years.

WHY THIS EPISODE MATTERS FOR BRAND BUILDERS

This is not an episode about climate change. It is an episode about what happens when a brand story is so clear, so simple, and so true that it makes even the hardest yes feel like the easiest decision your audience has ever made. Ryan Kohn just happens to prove that principle in the most difficult storytelling arena in modern business.

If you have ever struggled to simplify a complex message, lost an audience to jargon, or wondered why your brand is not moving people the way you know it should — this conversation is for you.

CONNECT WITH RYAN KOHN AND POINT ONE Website: pointone.world

ABOUT THE BUSINESS OF STORY The Business of Story is the top-ranked podcast for brand storytelling strategy, hosted by Park Howell — founder of the Story Cycle System and one of the world's leading brand narrative strategists. Each week Park interviews the world's brightest brand builders, marketers, and communicators to reveal how purposeful storytelling drives growth, loyalty, and lasting impact.

Subscribe, leave a review, and visit BusinessOfStory.com to access tools, training, and resources that will make you a more powerful brand storyteller.

What if your best customers are already sold — before you ever say a word?

That's the promise of the PULL framework, and in this episode, startup advisor and author Rob Snyder breaks down exactly why smart, well-resourced founders keep pushing brilliant products onto people who aren't ready to buy — and what to do instead.

If you've run the demos, done the research, and still watched prospects disappear, this episode is your wake-up call.

You'll discover:

Why doing everything "right" can still leave you in the pain cave
The four-part PULL framework (Project, Unavoidable, List of options, Limitations) that predicts who will buy before you even pitch
How to describe your product in the fewest possible words — and why less is always more
Why your sales call should be a "see if they try to buy" call, not a convince-them-to-buy call
How a repeatable customer success story does more selling than any pitch deck ever will

Rob Snyder is a Harvard MBA, former McKinsey consultant, startup founder, and author of The Power of Pull. He has advised hundreds of startups on how to find product-market fit faster by stopping the push and building for pull.

Connect with Rob: Website: robsnyder.org LinkedIn: linkedin.com/in/robsnyder

Get the book: The Power of Pull — available on Amazon

Learn more about the Story Cycle System™: businessofstory.com

#576: The Power of Pull: Find Customers Who Are Already Sold, With Rob Snyder

Only 19% of employees can consistently tell their company's story. That means 81% of your brand touchpoints are leaking narrative — and costing you customers. Elliott Rayner's groundbreaking research explains why, and what to do about it.

Elliott Rayner — fractional Head of Storytelling and author of The State of Storytelling 2026 — analyzed 25 emerging Chief Storytelling Officer job descriptions from the world's most sophisticated companies to uncover a seismic shift: the best organizations are no longer treating brand narrative as a creative function. They're operationalizing it.

In this episode, Elliott and host Park Howell reveal:

Why Narrative Entropy is the silent killer of brand growth — and the single metric that exposes it instantly
What a Chief Storytelling Officer actually does (hint: it's far less about creating stories and far more about creating alignment)
The 3-question survey you can run inside your company this week to make the business case for StoryOps™
Why "execution has become cheap but meaning has not" — and what that means for your competitive strategy in the AI age
How to get your head of sales, legal, product, and finance all telling the same story without a fight

Whether you're a CMO, a founder, a product marketer, or someone quietly operating as your organization's unofficial head of storytelling — this episode is your mandate and your blueprint.

Resources mentioned:

Download Elliott's free report: The State of Storytelling 2026 — find it on his LinkedIn profile
Elliott's Maven storytelling cohort: productnarratives.com
Park Howell's StoryOps™ platform: storycycle.ai

Most agency founders built their business to buy back their time — then woke up to find the business owns them instead. Jason Swenk built and sold a seven-figure agency that served AT&T, Hitachi, and LegalZoom. Today he advises 7- and 8-figure agency owners through Agency Mastery, hosts the Smart Agency Masterclass podcast, and just released his book Operator to Owner. He's seen this trap from every angle.

In this episode, Jason shares the 5-Stage Founder Evolution framework that changes everything: Operator → Manager → Architect → CEO → Owner. These aren't revenue milestones. They're deliberate identity shifts that progressively remove the founder from daily operations — until the business can run without them.

What you'll learn in this episode:

The 5 founder identity stages every agency owner must move through to achieve true business freedom
Why chasing revenue without evolving your identity keeps you trapped — even at $10M
How to build a business that runs without you so you can own it instead of being owned by it

Key quote: "You could be a $10 million agency and be completely miserable and unprofitable and working all the time. I'd rather be a million dollar agency working 20 hours a week that I really enjoy life." — Jason Swenk

If your agency story feels fragmented — across your website, pitches, and team — visit storycyclegenie.ai for a free Brand Story Grade and find out what it's costing you.

Connect with Jason Swenk: Agency Mastery: agencymastery.com Smart Agency Masterclass Podcast: jasonswenk.com Book: Operator to Owner

Subscribe to Business of Story for weekly conversations that help leaders, entrepreneurs, and communicators use the science of story to win more business and live more meaningful lives.

Brett Hurt got the Lamborghini. He got the exits, the valuations, everything a tech titan is supposed to want. And then he felt nothing.

That emptiness became the most important moment of his career — and the catalyst for his new book, Love Conquers Fear: Humanity, AI, and the Age of Abundance for All.

Brett is the co-founder of data.world (acquired by ServiceNow), Bazaarvoice (unicorn IPO), and Coremetrics (acquired by IBM). He has invested in 151 startups, backed 52 VC funds including SpaceX, and was named Austin's Best CEO.

In this conversation with host Park Howell, Brett makes the case that the most urgent upgrade of the AI age is not technological — it's personal. We explore why love, not fear, is the only leadership strategy built for what's coming, why nuclear weapons are a greater existential threat than artificial intelligence, and how psychedelic therapy and Vedantic philosophy transformed the way Brett thinks about building companies, raising consciousness, and saving humanity from itself.

If you've ever wondered what you're actually building your work for, this episode is your answer.

Find Brett at loveconquersfear.org and on the Love Conquers Fear podcast, published every Tuesday.

What if your deepest expertise is the very thing making you harder to understand? British music producer turned strategic story producer Rob D. Willis joins Park Howell on the Business of Story to explain why complexity kills communication — and how story structure gives your audience exactly the right combination of connections to get you, what you're about, and what you're asking them to do.

Rob has spent years helping tech founders, corporate leaders, and change-makers in Berlin and beyond simplify their most complex ideas into stories that move people to act. In this episode, he brings the frameworks, the neuroscience, and the real-world case studies to prove it.

What you'll discover:

Why the curse of expertise turns your knowledge into noise — and how story is the antidote
The four audience types (friendly, adversarial, apathetic, uneducated) that should reshape every high-stakes conversation
How the Downing Street communication grid turns your story into a replicable action plan
The three types of complexity — intrinsic, extraneous, and germane — and which one you actually control
Why your brain runs on narrative, not logic (and what dopamine, cortisol, and oxytocin have to do with it)
How a bank board member's "sand vs. stones" story changed the way Rob thinks about strategic communication

About Rob D. Willis: Rob D. Willis is a British music producer turned strategic story producer based in Berlin. He helps leaders and organizations cut through complexity by applying the structure of story to high-stakes communication. Find him on Instagram and LinkedIn at @robdwillis.

Resources mentioned in this episode:

Connor Neal's four audience types framework
The Downing Street communication grid (Alastair Campbell / Tony Blair)
Paul Zak's research on narrative neuroscience
StoryCycle Genie® at businessofstory.com

Want to master the story of your business? Discover the Business of Story tools, courses, and the StoryCycle Genie® at businessofstory.com.

Subscribe to the Business of Story wherever you get your podcasts — and leave a review if this episode helped you turn your expertise into clarity.

What if the secret to staying irreplaceable in the age of AI isn't working harder — it's getting more creative?

That's the central argument of SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence, the new book by global keynote speaker James Taylor. In this episode of the Business of Story, Park Howell sits down with James to explore how the world's top communicators are using AI not to replace their stories — but to tell them with far greater precision, resonance, and impact.

From managing Rolling Stones members at the Royal Albert Hall to speaking for Apple, Cisco, L'Oreal, and PwC across 25+ countries, James brings a rare combination of creative instinct and strategic intelligence to the AI conversation.

In this episode you'll discover:

• Why AI is fueling a New Roaring Twenties — and what that means for entrepreneurs and business leaders • How James uses psychometric AI analysis to profile audiences before he ever steps on a call or stage • The 250-story story bank system that powers his hyper-personalized keynotes • Why your emotional promise matters even to the most analytical, data-driven audiences • What a live StoryCycle Genie® brand analysis revealed about James's Visionary Magician archetype and emotional promise of "possibility" • The standing ovation story from a billionaires' bank in the UAE that proves emotional storytelling transcends every culture and industry • How to build a speaker brand with the same discipline James learned managing rock stars

About James Taylor

James Taylor M.B.A., F.R.S.A. is an internationally recognized keynote speaker on creativity, innovation, and AI. He has spoken for Fortune Global 500 companies including Apple, Cisco, Deloitte, Accenture, L'Oreal, EY, Visa, and Dell, and was recently the subject of a 30-minute BBC documentary. He has personally interviewed over 750 of the world's leading creative minds and reached hundreds of thousands of people in 120+ countries. He is a Fellow of the Royal Society of Arts — alongside Benjamin Franklin, Bob Dylan, and Nelson Mandela. His new book is SuperCreativity: Augmenting Human Creativity in the Age of Artificial Intelligence.

Connect with James Taylor: 🌐 JamesTaylor.me 💼 James Taylor on LinkedIn 📸 James on Instagram 🎙️ SuperCreativity Podcast

Get your copy of SuperCreativity: 📚 Available in hardcover, paperback, and audiobook on Amazon, Spotify, and Apple Books

Learn more about the Business of Story and the StoryCycle Genie®: 🌐 BusinessOfStory.com

Dr. Laura Sicola reveals why expertise alone won't get you heard — and the 3 Cs that turn knowledge into leadership influence.

You've mastered your subject. You know your material cold. So why does the room glaze over when the stakes are highest?

Cognitive linguist, executive coach, and author Dr. Laura Sicola says the gap isn't your expertise — it's the three inches between your brain and your mouth. In this episode of the Business of Story, she shares the framework that's helped Fortune 500 executives at Amazon and Kaiser Permanente stop sounding like spreadsheets and start commanding every room they walk into.

Her TEDx Talk, "Want to Sound Like a Leader? Start by Saying Your Name Right," has nearly 7 million views — because the problem is universal and the fix is counterintuitive.

WHAT YOU'LL DISCOVER IN THIS EPISODE

The 3 Cs of Executive Presence: Command the Room, Connect with Your Audience, and Close the Deal — and why each requires a completely different skill
Why the movie playing in your head is never the movie your audience is watching — and how to close that gap before it costs you the deal
The neuroscience of humor: why a well-placed laugh creates dopamine, builds trust, and makes you more persuasive without sacrificing credibility
How to use Chris Voss's "labeling" technique to stay curious when conversations get triggered and defensive
The one counterintuitive move that makes you sound smarter, more likable, and more relatable — all at the same time

ABOUT DR. LAURA SICOLA

Dr. Laura Sicola is a cognitive linguist, former professor, and executive coach who helps leaders bridge the gap between their expertise and their influence. She is the author of Speaking to Influence: Mastering Your Leadership Voice and the founder of Vocal Impact Productions.

Website: laurasicola.com LinkedIn: linkedin.com/in/laurasicola Book: Speaking to Influence — available on Amazon in paperback ($12.95), Kindle ($9.95), and Audible (narrated by the author)

FREE GIFT FROM DR. LAURA SICOLA

Download two free chapters of Speaking to Influence here: [INSERT FREEBIE LINK]

ABOUT THE BUSINESS OF STORY

The Business of Story is the top-ranked podcast for leaders who use storytelling to grow their influence, their teams, and their organizations. Host Park Howell — known as the World's Most Industrious Storyteller — brings you the strategies, frameworks, and real-world lessons that turn communicators into leaders.

Want to build a brand story that actually lands? Visit StoryCycleGenie.com to discover how the StoryCycle Genie® uses your brand's unique story to create marketing that moves people.

SUBSCRIBE & LEAVE A REVIEW

If this episode gave you one idea you can use today, please subscribe and leave a review on Apple Podcasts, Spotify, or wherever you listen. It takes 60 seconds and helps other leaders find the show.

Mark Roberge scaled HubSpot from $0 to $100M in revenue as its Chief Revenue Officer — and now teaches founders and operators at Harvard Business School why most growth strategies fail. The answer isn't effort. It's sequence.

In this episode, Mark shares his Science of Scaling framework: the four-stage methodology that sequences product-market fit, repeatable sales motion, customer success, and revenue scaling in the right order. He introduces the PMF Threshold — the leading indicator that tells you whether you've actually earned the right to scale — and explains why half of the founders he works with are scaling too early, the other half too late, and almost none know which half they're in.

You'll also hear why the best salespeople talk less than 50% of the time, how to build a sales hiring profile from your best customers' patterns instead of resume credentials, and why scaling your sales team before customer success is working destroys retention every time.

Mark is the author of The Sales Acceleration Formula and The Science of Scaling, and managing director of Stage 2 Capital. This conversation is essential listening for founders, agency principals, and revenue leaders navigating growth decisions without a clear diagnostic framework.

Hosted by Park Howell, creator of the Story Cycle System™ and co-creator of the StoryCycle Genie®.

How to Find Your Million Dollar Story, With Elizabeth Brett

What if your most powerful business story is the one you've been most afraid to tell?

In this episode, Park Howell sits down with Elizabeth Brett — former NBC reporter, creator of Story Alchemy™, and host of the Sacred & Sovereign podcast — to explore the difference between performing your story and actually living it.

Elizabeth spent nearly a decade in broadcast journalism, learning to distill complex stories into 60-second narratives under deadline pressure. But it wasn't until a near-death experience in the ocean with her daughter that she discovered what authentic storytelling really means — and built a framework to help founders, creatives, and thought leaders find their own.

You'll discover:

• The story roadmap framework that lets you tell any story in 30 seconds or 30 minutes • Why the performance trap is killing your connection with your audience — and how to escape it • The sovereignty filter: three questions to ask before sharing any personal story in business • What a million dollar story really is — and how to find yours at the identity level • How the StoryCycle Genie® revealed Elizabeth's brand archetype as the Alchemist — and surfaced a UVP she'd never put together before

Whether you're a speaker, entrepreneur, or thought leader, this episode will change how you think about the stories you tell — and the ones you've been holding back.

Find Elizabeth at elizabethbrett.com and on Instagram @ElizabethSBrett.

The TRUTH Brand Storytelling Framework for Hiring, With Bryan Adams

How do you build an employer brand that attracts the right candidates and repels the wrong ones? Bryan Adams — CEO of HappyDance, founder of Ph.Creative, and employer brand strategist behind iconic campaigns for Nike and Apple — says the answer is simpler and harder than most organizations expect: tell the truth.

In this episode of the Business of Story, host Park Howell sits down with Bryan to unpack the TRUTH Framework — a five-step storytelling structure that goes beyond AND, BUT, THEREFORE to help organizations find and tell the honest story that makes top talent choose them.

You'll discover:

• Why the truth your audience most needs to hear is more powerful than the truth you're most comfortable telling • How being "nice" is destroying your culture — and why radical candor is the kinder choice • What Bryan learned building employer brands for Nike, Apple, and VF Corporation — and how those lessons apply to organizations of every size • How HappyDance uses AI-powered conversational navigation to turn career sites into candidate experiences — achieving 12% conversion rates against a 3–5% industry standard • Why the StoryCycle Genie® assessment of HappyDance left Bryan saying the results were "spooky accurate" • How to pre-order Bryan's new book, Sell the Truth, at happydance.love/sell-the-truth

Bryan Adams is the co-author of Give & Get Employer Branding and the upcoming Sell the Truth. His TEDx talk, Culture Eats Competition for Breakfast, has surpassed 1.4 million views.

Connect with Bryan: Website: happydance.love Book pre-order: happydance.love/sell-the-truth LinkedIn: linkedin.com/in/bryanadams

Subscribe to the Business of Story podcast for weekly episodes on the art and science of strategic business storytelling.

What if your best ideas aren't something you have to grind for — but something you can learn to receive?

In this episode of the Business of Story, Park Howell sits down with Sara Connell — 5x bestselling author, founder of Thought Leader Academy, and author of the upcoming book The Download — to explore the neuroscience and quantum physics behind creative downloads and how to access them on demand.

Sara introduces the Gamma Walk, a simple daily practice for inducing the brain's channeling state — the gamma wave state associated with flow, breakthrough insight, and original thinking. She explains the SWOO framework (Science Meets Woo), the role of the reticular activating system in filtering for creative breakthroughs, and why an MIT brain scan study should make every thought leader rethink how they use AI.

You'll discover:

The brain state that unlocks original genius — and how to get there without meditating for 15 hours a day
Why AI slop is a beta-state problem — and what to do instead
How one Gamma Walk led to a miracle that changed Sara's family forever
The coincidence journal and the Download app: two tools for capturing ideas before they vanish
Why protecting your human creative capacity is the most urgent professional skill of the AI age

Sara has been featured on Oprah, The New York Times, Good Morning America, TODAY, Forbes, and Entrepreneur. The Download releases October 6, 2025 and is available for pre-order now.

Learn more at saraconnell.com and find the free Download app on Sara's Substack: "The Download with Sara Connell."

Is your ad agency truly indispensable — or is it one AI update away from irrelevance?

Marcus Sheridan — bestselling author of They Ask, You Answer and Endless Customers, and founder of AI Trust Signals — joins Park Howell on the Business of Story to deliver a message most agency principals aren't ready to hear: the three services that built most agencies are already disappearing, and the threat isn't coming from your competitors. It's coming from your own resistance to change.

In this conversation, Marcus and Park dig into why identity fluidity is the agency survival superpower of the AI era, how vibe coding is already replacing $15,000–$30,000 projects overnight, why 75–80% of SEO traffic is vanishing to AI-generated summaries, and what it actually means to build an agentic-ready web presence for your clients.

Plus — Park shares how he used the StoryCycle Genie to produce a complete brand assessment and thought leadership article for Marcus in under three hours. Marcus's response? "It would be a crime not to use AI."

If you want to know how to make your agency indispensable in the age of AI, this episode is your roadmap.

🎧 Listen now and discover why proactivity is the key — and reactionary is the problem.

Learn more about Marcus: marcusheridan.com aitrustsignals.com priceguide.ai Endless Customers (2025): marcusheridan.com/endless-customers Known and Trusted Newsletter: marcusheridan.com/newsletter

How are you augmenting your intelligence — artificially or artfully? And which approach is actually sustaining your brand?

Bruno Sarda, EY Americas Climate Change and Sustainability Services Leader, Top 10 Global Sustainability Influencer, and host of the Sustainability Matters podcast, joins Park Howell on the Business of Story to explore the intersection of AI, storytelling, and ESG strategy.

Bruno has spent 25+ years helping organizations turn sustainability from a compliance checkbox into a culture-defining competitive advantage. In this conversation, he reveals why the current wave of deregulation is actually strengthening the business case for sustainability — and how AI is simultaneously the greatest superpower and the most significant threat facing ESG leaders today.

You'll discover:

• Why deregulation is shifting sustainability from compliance to culture • How to use AI as a force multiplier — without losing your brand's authentic voice • The real environmental cost of AI and what responsible adoption looks like • Why employee engagement is the most underrated sustainability metric • How to become the Chief Translation Officer your organization needs

We all have magic now. The question is whether you know how to cast the spell.

Hosted by Park Howell | businessofstory.com

Why the Last Couch You'll Ever Buy Is the Most Radical Business Idea in America, with Shawn David Nelson

What does it take to build a brand designed to last forever — in an industry built on replacement cycles?

Shawn David Nelson started Lovesac at 18 with a hand-sewn bean bag made from his parents' chopped-up camping mattresses. He paid $25 to register the company. Today, Lovesac (NASDAQ: LOVE) operates 300+ showrooms, employs 2,000 people, and is one of the fastest-growing furniture brands in America — anchored by a product philosophy so counterintuitive it sounds almost reckless.

They want you to buy their couch once. And keep it for the rest of your life.

In this episode, Shawn shares the full arc: winning $1 million on Richard Branson's Fox reality show The Rebel Billionaire in 2004, surviving Chapter 11 bankruptcy two years later, and 10x-ing the company by purging 90% of their SKUs to focus on one brilliant product — the Sactionals modular sectional sofa system.

He unpacks the demonstration marketing strategy that turned a showroom into a live brand story experience, the forever philosophy that redefines what sustainability really means, and the Shawnisms from his new book Let Me Save You 25 Years that distill 25 years of hard-won entrepreneurial wisdom.

Park also runs Lovesac through the StoryCycle Genie brand analysis — and the results land remarkably close to Lovesac's own mission carved on the wall at headquarters: "We will inspire humankind to buy better stuff."

What You'll Discover: • Why demonstration marketing drives 90% of Lovesac's business — and how it converts a showroom into a live brand story • How the forever philosophy turns sustainability from a marketing claim into an engineering commitment • The Shawnism that saved Lovesac from bankruptcy: "You can quit or you can keep going" • Why Lovesac is onshoring manufacturing to the U.S. — and why robots in America will be cheaper than Vietnam • How brand storytelling is 50% of building a remarkable product company — and why Shawn admits it's actually closer to 90%

Find Shawn at Lovesac.com and on all social platforms @ShawnOfLovesac. His book and podcast Let Me Save You 25 Years are available wherever you get your books and podcasts.

Subscribe to the Business of Story wherever you get your podcasts.

BGBrand Genius Genie™ Sent on 3/26/2026, 3:09:10 PM On it — working through Steps 6, 9, and 10 now. Let me start with the Libsyn description.

Step 6: Libsyn Episode Description

What if the story your business is telling the world is completely out of sync with the story your numbers are telling you?

Nick Jain, co-founder of Eagle Rock CFO, has spent his career helping $5–$50M businesses close that gap. A Harvard MBA who graduated top of his class, with degrees in math and physics, Nick has turned around and scaled three companies up to $100M in revenue — across trucking, software, and eCommerce. Now he delivers Fortune 500-level financial intelligence to growth-stage businesses through an AI-native hybrid model that costs roughly 5% of a traditional fractional CFO.

In this episode, Park and Nick explore why most entrepreneurs are flying blind on their own financials — and what to do about it.

You'll discover:

Why cash flow and profit are not the same thing — and why confusing them can sink a healthy business
Which metrics matter at $2M that will actively mislead you at $10M
A simple CFO decision framework for evaluating new hires, major purchases, and debt
How AI is democratizing financial intelligence for businesses that couldn't afford it before
The UVP Nick coined live on air: "Machines handle your data. Experts handle your future."

Get Nick's free 30-minute cash flow diagnostic (for businesses $5M+) and try Eagle Rock CFO's free AI dashboard at EagleRockCFO.com.

The Business of Story is hosted by Park Howell, creator of the Story Cycle System™ and the ABT narrative framework. Subscribe wherever you get your podcasts.

What if the skill that made us human is the same one that will keep us relevant in the age of AI?

Joe Lazauskas — CMO of Pepper, co-founder of Contently, and author of Super Skill: Why Storytelling Is the Superpower of the AI Age — spent five years inside AI companies researching exactly that question. His answer: storytelling isn't just surviving the AI revolution. It's the one skill the machines can't replicate.

In this conversation with host Park Howell, Joe reveals why AI slop is flooding the web and driving up the value of authentic human voices, the four story elements — relatability, ease, novelty, and tension — that make any audience stop and listen, and how to use AI as a creative amplifier without ever letting it replace your voice.

You'll also hear the science behind the vulnerability loop, why Kurt Vonnegut's rejected thesis turned out to be right all along, and how the Neanderthals — despite having bigger brains — lost to homo sapiens because they had no Wi-Fi.

Joe also shares a special 20% discount offer exclusively for Business of Story listeners — including a signed copy of Super Skill, access to his Storytelling in the AI Age course, live office hours, and yes, dope socks.

Guest: Joe Lazauskas | CMO, Pepper | Author, Super Skill Subscribe: storytellingedge.substack.com Connect: Joe Lazauskas on LinkedIn Podcast: The Art of the Zag with Shane Snow Test your brand story free: businessofstory.com

Don't Ever Waste a Heartbeat: How Open Heart Surgery Unlocked Rachel McCord's True Purpose What happens when the woman producing 19 shows, running a Hollywood media network, and appearing on national television is quietly fighting to stay alive?

That's the story Rachel McCord tells in this raw, remarkable episode of the Business of Story.

Meet Rachel McCord Rachel McCord is the founder of The McCord List, a Hollywood media network that produces McCordless Today — a daily talk show airing on network television and streaming on Roku, Apple TV, Samsung, and Amazon. She's the author of You Can't Heal Your Life, But I Know a Guy, and the co-founder of Viral Brand, a creator marketing company that has launched campaigns for some of the biggest films and TV shows in the world.

But before any of that, Rachel was a girl who moved 33 times before she was 16, grew up in multiple trailer parks in Georgia, and began working 13-hour days at a pizzeria at age 13 — not because she had to, but because she was battling depression and didn't want to go home.

What You'll Discover in This Episode The hidden cost of success nobody talks about. Rachel was running the education for the world's largest fashion trade show, building a seven-figure media network, and appearing on national television — while simultaneously fighting PTSD, suppressed childhood memories, suicidal depression, and a heart condition that was quietly marching her toward heart failure.

How EMDR therapy unlocked a missing chapter of her life. A chance encounter with a therapist led Rachel to a session that recovered years of suppressed childhood memories in a single afternoon — memories she had blocked as a protective response to severe early trauma.

The Jerusalem moment that changed everything. Two months before her EMDR breakthrough, Rachel stood in the Church of the Holy Sepulchre and begged God to heal her broken heart — not knowing how much healing was still ahead.

Open heart surgery at 32 — and the peace that surprised everyone. When Rachel was diagnosed with severe mitral valve prolapse and told she needed open heart surgery (a procedure one in five patients don't survive), she discovered something unexpected: she was ready. The two weeks before surgery became the catalyst for her book.

The three-part framework from her book. Get real and honest about your life. Starve fear, feed faith. Do what you're here for. Rachel breaks down each principle and why self-help alone — no matter how many books you read — can't do what faith can.

The StoryCycle Genie brand assessment. Park ran Rachel's brand through the StoryCycle Genie before the episode. Rachel shares what it validated, what gaps it revealed, and why she immediately started planning how to use it for her own show hosts.

Resources Mentioned * Rachel McCord: themccordlist.com * Viral Brand social media analysis (free for listeners): themccordlist.com * You Can't Heal Your Life, But I Know a Guy by Rachel McCord * Free StoryCycle Genie brand assessment: storycyclegenie.ai * EMDR therapy information: emdria.org

Subscribe to the Business of Story Available on Apple Podcasts, Spotify, Amazon Music, and all major platforms. Join 5,000+ subscribers at businessofstory.com/newsletter.

Your audience doesn't understand your message first—they feel it. In today's noisy world, tone is the hidden ingredient that makes your brand story resonate, build trust, and spark a real connection.

On this episode of the Business of Story, Park Howell welcomes Charly Tate, founder and Chief Kindling Officer at Kindling Works and host of the Tater Thoughts podcast. With over a decade in communications, storytelling, and marketing—and a background in music—Charly helps founders and business owners find clarity in chaos and connection through intentional, heartfelt storytelling.

Listen in to discover:

Why tone is the first thing your audience notices—even before your message
How to uncover and express your authentic brand voice
The biggest mistakes brands make with tone—and how to fix them for lasting impact

Charly shares her journey from rebuilding after real estate to launching her consultancy, the lessons she learned from Queen, and actionable steps you can take to audit your own brand's tone.

Ready to move from background noise to a story your audience can't forget? Tune in now and start making your brand truly resonate.

Learn more about Charly at kindlingworks.com.

Unlocking predictable growth starts with one thing: message market match.

In this episode, Park Howell welcomes Charles Gaudet—CEO of Predictable Profits, creator of The Predictable Profits Operating System™, and "The CEO Whisperer" (Yahoo Finance)—to reveal why so many founders get stuck working harder for less.

You'll learn how to escape the founder's trap by aligning your brand story with the real needs of your market. Charles shares how to identify your true super consumer (and why most ICPs miss the mark), the data-driven secrets to effortless lead generation, and the frameworks that have helped his clients generate over $100 million in revenue.

If you want to make marketing easier, scale beyond yourself, and build a business that thrives without your constant hustle, this episode is for you.

Listen now and unlock your message market match.

Discover how to make your message truly heard with Dan Manning, former fighter pilot, speechwriter, and military diplomat turned professional storyteller. In this episode, Dan reveals his simple, repeatable "Before, Change, After, Meaning" framework that helps founders and executives communicate ideas that move people to action.

Learn why understanding your audience's pain is the secret to engagement, how scenes—not just stories—create connection, and what military storytelling can teach you about clarity and impact. Dan's clients have raised millions in investment, sold millions in products, and landed dream jobs at Fortune 10 companies—all by using stories that stick.

If you want actionable steps to clarify your message, inspire your audience, and drive real results, this episode is for you. Tune in to hear practical frameworks, high-stakes lessons, and storytelling secrets that will transform the way you communicate and lead.

Unlocking Post-Click Success: How to Convert Clicks into Customers with Shamir Duverseau

Are you pouring budget into digital ads, getting plenty of clicks—but not enough conversions? You're not alone. Most marketers focus on getting the click, but the real opportunity comes after.

In this episode of the Business of Story, Park Howell sits down with Shamir Duverseau—founder of Smart Panda Labs and former marketing leader at Disney, Marriott, Southwest Airlines, and NBC Universal—to reveal why the post-click experience is the most overlooked (and profitable) part of your marketing funnel.

Shamir shares his journey from running campaigns for iconic brands to building a framework that helps businesses turn website visitors into loyal customers. You'll learn:

The psychology behind why prospects vanish after the click
How to align marketing, IT, and product teams for seamless digital journeys
Simple tweaks that can dramatically increase your conversions
Proven strategies for building trust and removing friction on your site
How to use research and feedback to continually improve your results

Whether you're a startup founder or an enterprise marketer, you'll discover actionable steps to transform your website into a conversion engine and get more from the traffic you already have.

Finding the Right Story for Your Audience with Lee Schneider Are you telling your story in a way that truly connects with your best customers? Most businesses try to be everything to everyone, but the real magic happens when you focus on the 20% of your audience that delivers 80% of your results.

In this episode of the Business of Story, host Park Howell welcomes Lee Schneider—founder of Red Cup Agency, award-winning podcast producer, USC professor, and veteran storyteller whose credits include Good Morning America, Dateline NBC, and documentaries for the History Channel, Court TV, and more.

What you'll learn:

How to identify and tell the right story for your specific audience
The three essential stories every business needs to win trust and drive action
Practical ways to test and refine your narrative for real-world impact

Whether you're a startup founder, entrepreneur, or creative professional, you'll discover actionable storytelling techniques to help you stand out, build credibility, and grow your business.

About Lee Schneider: Lee draws on decades of experience in media-making, screenwriting, and education to help leaders transform complex concepts into projects that get funded. He's also the creator of the Storyline Sessions masterclass and a leading voice in podcast production.

Related Episodes:

The Writer's Journey with Christopher Vogler
How to Build a Story Library for Your Brand
Making Your Customer the Hero

Connect with Lee: Get Lee's free storytelling starter kit at redcupagency.com/storybusiness

Unlock the secret to recruiting top talent with storytelling! In this episode, Park Howell welcomes Jeff Hyman—author of "Recruit Rockstars"—to reveal how the ABT narrative framework can transform your hiring process. Discover why stories attract missionaries (not mercenaries), how to make your job postings irresistible, and the role of AI in scaling your employer brand. Whether you're an HR leader, hiring manager, or job seeker, you'll learn actionable strategies to build a team that stays for the mission, not just the money. Listen now and make your next hire a rockstar!

Test the strength of your brand story on the StoryCycle Genie® for FREE.

Story on!

≈Park

Discover how to transform "artificial intelligence" into "artful intelligence" and inspire your brand storytelling in this must-listen episode of the Business of Story. Park Howell is joined by Jen Perry, Executive Creative Director at Vagrants, who shares her journey from building creative teams for brands like JetBlue, IKEA, and Dunkin' Donuts to leading Vagrants' evolution into a creative powerhouse.

You'll learn why "artificial intelligence" is a branding problem, and how reframing it as "artful intelligence" helps you keep your storytelling human, emotionally resonant, and truly impactful—even as you embrace the latest technology. Jen reveals practical strategies for using emotional intelligence in your creative process, building lasting client relationships, and coaching teams to bold, effective ideas.

Plus, you'll hear a real-world case study from Tom Schwab of Interview Valet on how the StoryCycle Genie™ platform delivers artful, brand-aligned content that saves hours and elevates quality.

Listen now to discover:

How to blend AI and empathy for better brand stories
Why artful intelligence is your creative edge
Actionable steps to inspire your team and audience

For more insights and resources, visit businessofstory.com.

Chris Vogler, legendary story consultant and author of The Writer's Journey, joins Park Howell to reveal how the Hero's Journey is more than a Hollywood formula—it's a living, breathing blueprint for personal and brand transformation.

You'll discover why wish fulfillment is at the heart of every great brand story, how to turn obstacles ("threshold guardians") into opportunities, and why stories have the power to heal, orient, and energize us in a chaotic world.

Chris shares behind-the-scenes stories from Disney, explains the science of story energy, and offers practical advice for marketers, leaders, and anyone looking to create deeper connections with their audience.

Whether you're building a business, leading a team, or searching for your own path, this episode will help you unlock the universal patterns that move people—and move the world.

Related Episodes: • How to Use The Hero's Journey in Business and In Life, With John Bucher • Robert McKee: The Science of Story • Park Howell: The ABT Framework for Business

The content marketing pioneer who coined the term in 2001 reveals the urgent reality: creators have 12-24 months to build discoverable human audiences before AI-generated synthetic content makes it nearly impossible.

The 99% Problem and the Vinyl Solution Joe Pulizzi drops a startling statistic: 99% of content being created today is heavily influenced by AI. Instagram recently admitted they can't keep up with the flood of AI content and won't even try to block it.

But Joe isn't running from AI—he's running WITH it while building something AI can't replicate: authentic human relationships with loyal audiences.

His "vinyl strategy": While 99% of content becomes synthetic commodity, human creators can become the premium 1% that builds small audiences who know, like, and trust them.

What You'll Learn In this episode, discover:

• Why being KNOWN (not famous) is your only competitive moat in the AI age

• The urgent 12-24 month window to build your audience before discoverability becomes impossible

• Joe's 30-minute daily AI practice using ChatGPT as co-CEO, health coach, and financial advisor

• How to find your "tilt"—that one thing you're exceptionally good at for a specific audience

• Why email and owned audiences matter more than algorithm-dependent platforms

• Why Joe stopped his 527-episode podcast to focus on ONE thing: his newsletter The Tilt

• The generational advantage Baby Boomers and Gen Xers have (and how to leverage it)

• How to use AI as collaborator while maintaining your authentic voice

About Joe Pulizzi Joe Pulizzi is founder of Content Marketing Institute and The Tilt, bestselling author of seven books including Epic Content Marketing (named a Must-Read Business Book by Fortune Magazine) and Burn the Playbook. He coined the term "content marketing" in 2001 and received the Content Council's Lifetime Achievement Award in 2014. He successfully exited CMI in 2016.

His two weekly podcasts include the award-winning This Old Marketing with Robert Rose (the longest-running marketing news podcast) and Content Inc. (recently concluded after 527 episodes).

His foundation, The Orange Effect, delivers speech therapy and technology services to over 450 children in 40+ states.

Key Takeaways Curiosity is one of the most human traits—point it in the right direction and opportunities emerge. Block 30 minutes daily for AI experimentation. Write down the 10 things that make you uniquely you. Then start building your audience on ONE platform where you own the relationship.

The future belongs to the curious and the known.

Episode: 551

Guest: Joe Pulizzi

Host: Park Howell

Show: Business of Story

Topics: AI, Content Marketing, Creator Economy, Audience Building, Synthetic Content, Personal Branding, Newsletter Strategy, Career Development, Retirement Planning

Why This Episode Matters This milestone 550th episode brings the Business of Story full circle to its foundational inspiration: Joseph Campbell and the Hero's Journey. Host Park Howell interviews John Bucher, PhD, Executive Director of the Joseph Campbell Foundation, revealing why the Hero's Journey is more than a story framework - it's a neurological blueprint for business success.

What You'll Discover The Neuroscience of Storytelling

Modern research shows the Hero's Journey mirrors the exact neurological patterns your brain uses to solve problems. When you structure business communications around this framework, you're speaking the native language of human decision-making.

How Customers Really Make Decisions

John Bucher reveals the truth most businesses miss: Customers make emotional decisions first, gather evidence to support those feelings second, then justify logically third. As Robert McKee said, "The conscious mind is simply the PR department that justifies all the decisions the emotional subconscious mind makes."

This is why stories (which communicate feelings) are more powerful than data alone.

The Two Paths to Business Transformation

Discover how the "Call to Adventure" manifests differently for entrepreneurs versus managers:

• Entrepreneur's Journey: Driven by dissatisfaction, voluntarily leaves comfort zone, proactively pursues opportunity

• Manager's Journey: Forced by circumstances, faces organizational changes, adapts to involuntary transitions

Understanding both paths helps you connect with any audience.

Your Customer Is the Hero (Not Your Brand)

The positioning shift that transforms marketing from pushy to magnetic: Your brand is Yoda, not Luke Skywalker. You're the mentor providing guidance, not the hero seeking glory.

John explains: "We all trust ourselves more than we trust anyone else. When we create the framework for listeners to tell themselves the story, it's so much more powerful."

What You're Really Selling

"Chevrolet doesn't sell automobiles, they sell freedom." Customers don't buy based on specifications - they buy emotional stories about what products enable in their lives. You're selling transformation, not products.

From Intuitive to Intentional Storytelling

We're all natural storytellers, but there's a difference between intuitive and intentional storytelling. Learn how to replicate storytelling success consistently without becoming a story theorist.

The Hero's Journey as Life Instruction Manual

Christopher Vogler calls the Hero's Journey "an instruction manual for life." John Bucher agrees: "No matter how good things are going, bad times always come. That road of trials is something we all keep returning to."

The framework helps you recognize patterns, identify mentors, and embrace transformation as natural.

Guest Expert John Bucher, PhD, is a renowned mythologist and story expert who has been featured on the BBC, the History Channel, the LA Times, The Hollywood Reporter, and numerous other international outlets. He serves as Executive Director for the Joseph Campbell Foundation and is a writer, storyteller, and speaker.

John has consulted and worked with government and cultural leaders around the world, as well as organizations such as HBO, DC Comics, Paramount Pictures, Nickelodeon, A24 Films, Atlas Obscura, and The John Maxwell Leadership Foundation. He is the author of six influential books on storytelling and has worked with New York Times best-selling authors, YouTube influencers, Eisner winners, Emmy winners, Academy Award nominees, magicians, and cast members from Saturday Night Live.

Holding a PhD in Mythology & Depth Psychology, he integrates scholarly insights with practical insights, exploring the profound connections between myth, culture, and personal identity. His expertise has helped shape compelling narratives across various platforms, enriching the way stories are understood, told, and experienced globally.

Website: tellingabetterstory.com

Episode Highlights • The Deathbringer and Lifebringer Native American story that illustrates what you're really selling in business

• Why Joseph Campbell opposed dogmatic application of the Hero's Journey (and championed diverse adaptations)

• Park Howell's synchronicity experience: Lights flickering when mentioning Campbell's death anniversary

• How Park's career demonstrates multiple hero's journeys (agency founder at 35, story consultant at 55)

• The Refusal of the Call in sales: Why customer resistance is a natural stage, not permanent barrier

• John Bucher's accidental hero's journey (enrolled in music program, ended up in film/TV by mistake)

• The Fundamental Attribution Error and how it affects business communication

• Why the Hero's Journey is a form (not formula) - the tango dancing metaphor

• How to use storytelling language to create deeper listening and engagement

Resources Mentioned Quick Introduction (3 minutes):

"What It Takes to Be a Hero" by Matthew Winkler (TED-Ed video) - Created by a teacher to help struggling teens understand they're not alone

Accessible Learning:

• "The Writer's Journey" by Christopher Vogler (5th edition)

• "The Power of Myth" book and PBS series with Bill Moyers (6 one-hour episodes)

• "Finding Joe" documentary

Deep Study:

• "The Hero with a Thousand Faces" by Joseph Campbell (1949 - warning: very arcane)

New Release:

• "Joseph Campbell on the Hero's Journey" - Joseph Campbell Essentials series pocket gift book (available on Amazon)

Business Application:

• Story Cycle System by Park Howell

• Venables Bell & Partners Audi campaigns (perfect 30-second Hero's Journey examples)

Key Quotes John Bucher on Decision-Making:

"When we understand story, we start to get shortcuts into the thinking of people behind how they make decisions."

On Campbell's Philosophy:

"Joseph Campbell was not a fan of dogma. He was interested in putting things out on the table for thoughtful engagement and good conversation."

On Story Power:

"Stories bypass the head and go straight to the heart. We've heard it all before in business - we're looking for different ways to bring information that hold just a bit of surprise."

Park Howell on Intentional Storytelling:

"We are all by nature intuitive storytellers. But you can become an intentional storyteller simply by understanding these frameworks."

On Story as Operating System:

"Storytelling is the software that drives the hardware of the operating system - our meaning-making machine in our limbic system, hippocampus, and amygdala."

Connect John Bucher: tellingabetterstory.com

Joseph Campbell Foundation: jcf.org (weekly newsletter available)

Park Howell: businessofstory.com

Story Cycle System: businessofstory.com/story-cycle-genie

Related Episodes • Episode 425: The ABT Framework Explained - Mastering And-But-Therefore for Business

• Episode 380: Customer Journey Mapping with Story Frameworks

• Episode 510: Brand Archetypes in Action - Finding Your Authentic Voice

About Business of Story The Business of Story podcast helps business professionals, marketers, and entrepreneurs master the power of strategic storytelling. Host Park Howell, creator of the Story Cycle System, interviews world-class experts on applying narrative frameworks to business growth, customer engagement, and brand development.

Subscribe: businessofstory.com/podcast

What good is reach if you don't have resonance?

In this transformative episode of Business of Story, host Park Howell sits down with Jay Acunzo to explore why clarity isn't enough for brand stories and how to transform expertise into influential public voice through premise development.

--- ABOUT JAY ACUNZO ---

Jay Acunzo is an author, speaker, and public speaking coach who helps experts become stronger public voices. He's written books about creativity and storytelling, and he's traveled the world giving keynotes to marketers and managers, dentists and designers, leaders and landscapers.

His clients include bestselling authors, mainstage TED speakers, startup founders, and seven-figure coaches and consultants. Brands like Salesforce, GoDaddy, Zillow, and Mailchimp have trusted Jay to support some of their most visible projects.

He began his career in sales and marketing at Google and HubSpot, and his own journey as a speaker has been featured in 3 different books.

Jay's philosophy challenges conventional marketing wisdom: don't market more, matter more. Think resonance over reach. Don't be the best, be their favorite.

--- WHAT YOU'LL DISCOVER ---

✓ What a premise really is (and why it's different from a tagline, mission, or niche)

✓ The resonance over reach philosophy and why it creates more business impact

✓ How resonance works (using physics to understand the urge to act)

✓ The narrative argument framework: six beats that move audiences from skepticism to action

✓ Laddered messaging structure: We Want → We Need → We Hope

✓ Story 2.0: Why process alone isn't enough (you need practice and posture too)

✓ The critical difference between clarity and strength in brand storytelling

✓ How to develop your premise through iteration (not instant perfection)

✓ Why focus is something you pick, but clarity is something you build

✓ Real examples: How Jay helped Anne Handley refine her premise for ASAP: As Slow As Possible

✓ Premise examples from James Clear, Simon Sinek, Michelle Warner, and more

✓ How to apply premise thinking to products and services (StoryCycle Genie case study)

--- KEY FRAMEWORKS REVEALED ---

NARRATIVE ARGUMENT (6 Beats):

What are their goals?
What's their current approach?
What are the problems with that approach?
What root cause do you see?
What change do they need?
How do they implement it?

LADDERED MESSAGING (3 Phrases):

• We Want: Meet people where they're at • We Need: Your premise/philosophical change • We Hope: The grand transformation

STORY 2.0 (3 P's):

• Process: Story structure and frameworks • Practice: Regular creation and refinement • Posture: Seeing yourself as a storyteller

--- MEMORABLE QUOTES ---

The goal is not to market more, it's to matter more.

What good is awareness if you don't have affinity? What good is reach if you don't have resonance?

Don't be the best, be their favorite.

Clarity doesn't mean strength. Clarity doesn't mean efficacy.

Focus is something you pick. Clarity is something you build.

--- ABOUT BUSINESS OF STORY ---

The Business of Story podcast helps business owners and marketers master the art of storytelling to grow their brands and create meaningful impact. Hosted by Park Howell, creator of the StoryCycle System and ABT Framework, each episode features expert guests sharing proven strategies for business growth through authentic narrative.

Whether you're building a brand, leading a team, or developing your public voice, Business of Story delivers the frameworks and insights you need to make your message matter.

Topics: premise development | resonance over reach | brand storytelling | thought leadership | narrative argument | public speaking | IP development | expert positioning | influential voice | business communication | content strategy | keynote speaking | Story 2.0 | clarity vs strength | laddered messaging

Miles Spencer's SoulTech platform brings loved ones' voices back from just 10 seconds of audio, transforming grief into connection through interactive AI conversations. Discover how Reflekta created the Soul Technology category, why spontaneous conversations beat static videos 10x, and what happened when Miles heard "Tiger" eight years after his father passed.

Show Notes:

You know those moments when you desperately wish you could ask your mom or dad for advice one more time? When you're facing something only they would understand?

This episode is both curious and a little creepy—curious because it's amazing what AI has brought to personal storytelling, and creepy because it literally brings back your long-lost loved ones to have conversations today.

Miles Spencer, co-founder of Reflekta, reveals how SoulTech (Soul Technology) is transforming family storytelling and digital legacy preservation from frozen memories into living conversations.

What You'll Discover:

• Voice recreation from minimal audio - How Reflekta recreates authentic voices from just 10-20 seconds of audio (Miles brought his father Arthur back from a gibberish voicemail)

• 10x impact over static media - Why spontaneous and dynamic conversations in your loved one's voice deliver exponentially more value than videos or photo albums

• Category creation insights - The positioning evolution that transformed Reflekta from grief-focused to connection-centered, and what that teaches entrepreneurs building new categories

• The Tiger/Chief moment - What happened when Miles heard "No problem, Tiger. I love you" eight years after his father passed

• Simple three-file system - How life story, photo, and voice sample turn one-way memories into interactive AI conversations that learn and grow

• Living Legacy innovation - Why creating Elders for people still alive is changing how families preserve generational wisdom

• Privacy and security - The fortress approach: default private, family-to-family with GDPR and DOD-level cybersecurity

• Earth's story repository - Reflekta's audacious mission to record the legacies of planet Earth told by the people who lived them

Key Timestamps:

[00:03] The curious and creepy introduction to SoulTech [02:26] "This body is temporal, but spirit and soul are eternal" [06:24] How Reflekta works: The three-file system [09:15] Can you ask modern advice from someone who passed? [13:00] The Spencer family legacy: 24 kids, coal mine, WWI sniper [18:44] Tiger/Chief moment: Hearing his father's voice again [21:27] How did Miles get into this? The universe's plan [25:00] Privacy and security: "How can you hack what you can't see?" [27:00] Growth metrics: 1,000 Elders in 6 weeks [30:00] The ultimate vision: Recording Earth's stories [31:04] What users are experiencing with their Elders [39:00] Running the brand through StoryCycle Genie™ [42:00] From grief to connection: The positioning evolution [46:00] Brand purpose validated: "Nailed it" [48:00] Where to learn more about Reflekta

About Miles Spencer:

Miles Spencer is a curious guy from Pittsburgh who's mentored tech founders for 30+ years and been a dad for 14—two jobs that, as he says, share remarkable similarities.

He's created over 1,100 jobs, founded and exited three digital media companies, served as Venture Principal at Capital Express (the team behind register.com), and hosted MoneyHunt on PBS long before Shark Tank existed.

As an adventurer, he's led 1,500 people across 14 miles of open sea by kayak and trekked 1,100 miles through the deserts of Saudi Arabia, Jordan, and Syria—journeys that inspired his Amazon bestsellers A Line in the Sand and Havana Famiglia.

After a pandemic reset, Miles co-founded Reflekta with Adam Drake—transforming their shared quiet wish for one more conversation with someone they loved into the SoulTech platform that enables everyone on the planet to reconnect with loved ones when they're ready.

When he's not building companies, you'll find him painting watercolors with his daughter, playing rugby with his son, or occasionally needing a translator for his unique brand of English.

Key Quotes:

"This body is temporal. But if you can connect with my spirit and soul, they are eternal." - Arthur Spencer's final words to Miles

"We're recording the legacies and stories of planet Earth told by the people who lived here, not by media outlets."

"My dad has a perfect memory now. He remembers things I've forgotten and he would have forgotten."

"Spontaneous and dynamic conversations—10x the impact of a video or a book."

"We're talking about eternity here, so monthly was too short term."

"How can you hack what you can't see?" - On Reflekta's privacy-first approach

Links:

• Reflekta.ai - Create your Elder or talk to Arthur/Virginia • Miles Spencer on LinkedIn • A Line in the Sand on Amazon • Havana Famiglia on Amazon • SoulTech White Paper at Reflekta.ai • Business of Story website: https://businessofstory.com • StoryCycle Genie™: https://www.storycyclegenie.ai/

CTA:

Subscribe to Business of Story on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Leave a review to help other entrepreneurs and storytellers discover the show.

Visit Reflekta.ai and talk to Arthur or Virginia to experience SoulTech for yourself.

Want to experience it yourself? Visit Reflekta.ai and talk to Arthur or Virginia—the only two public Elders. You don't know their stories, but you'll immediately understand what it would mean to have this with someone you loved.

As Miles reminds us: No story truly ends if it's remembered well. And now, those stories can answer back.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ https://www.storycyclegenie.ai/

#StoryOn!

≈Park

What if working LESS is the smartest business growth strategy for 2026?

Michael Walsh went three years without a vacation—grinding relentlessly, believing scaling required personal sacrifice. Then his wife forced him to take time off. The result? He generated $10,000 in new sales—more than any previous week. He tested further, taking the last week of every month off. His income kept growing.

After 30+ years helping $2M-$20M companies scale, Michael has proven that people-first business growth outperforms systems-first approaches every time.

What You'll Discover:

✅ The $10,000 vacation discovery - Why strategic time off accelerates revenue instead of slowing it down

✅ The relationship complexity math - Why 100 people = 4,950 relationships, explaining why your systems break as you scale from $1M to $10M

✅ Survive, Thrive, Connect, Adapt framework - Practical roadmap for understanding human behavior structures that support your people to be at their best

✅ Why your people are your #1 brand story customer - How training influencers (even janitors and cafeteria workers) instead of just executives creates authentic brand ambassadors

✅ The social contract that works - Why professional growth takes pressure off top dollar, and how two-minute weekly conversations replace twice-yearly performance theater

✅ Intelligent ecosystems vs. machines - Why "I'm the boss, you do what I say" fails in service businesses, and how to build adaptive capacity

✅ AI and the Age of Creativity - How AI is eliminating junior jobs and what the shift from Information Age to Age of Creativity means for your business

About Michael Walsh:

Michael Walsh is founder of Walsh Business Growth Institute and author of Freedom by Design: The Established Business Owner's Guide to Grow, Make an Impact, and Find the Joy Again. His myth-busting methodologies liberate owners from operational dependency through contrarian, people-first strategies.

FREE BOOK: Get Freedom by Design free (print, PDF, or MP4) at WalshBusinessGrowth.com

Key Topics: business growth strategies, scaling $2M-$20M companies, employee relationship management, leadership development, burnout recovery, work-life balance, organizational culture, brand storytelling, people-first leadership, service business optimization, AI impact on business, future of work

Connect with Michael: 🌐 WalshBusinessGrowth.com 📧 info@WalshBusinessGrowth.com

About Business of Story:

Business of Story helps business owners and marketing professionals master brand storytelling for business growth. Hosted by Park Howell, featuring expert guests sharing proven strategies.

Subscribe: Apple Podcasts | Spotify | Google Podcasts Connect: BusinessOfStory.com | @parkhowell | @businessofstory

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Discover why 80% of new ideas fail—even with perfect execution—and how to test market desirability before wasting time and money. Alberto Savoia, Google's first Director of Engineering who launched AdWords, reveals the pretotyping method he developed as Google's Innovation Agitator. Learn the XYZ hypothesis for turning fuzzy ideas into testable assertions, the YODA framework for collecting data that predicts success, and skin-in-the-game validation techniques that reveal real market interest. Author of The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed. Essential listening for entrepreneurs, product managers, and innovators who want to build the right product before building it right.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

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Damon Lembi is a 3x bestselling author, the host of The Learn-It-All Podcast, and CEO of Learnit – a live learning platform that has upskilled over 2 million people. Drawing from his more than 30 years in the learning industry, Damon brings invaluable insights into what helps organizations grow, how great leaders learn, and why learn-it-all companies outpace their competitors every time. It's all about bringing curiosity and storytelling to your corporate training, and he'll show you how in this episode.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

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Are your leadership meetings killing engagement with PowerPoint bullets and 45-item agendas while your team's eyes glaze over? You're stuck in what Park Howell calls the "voice vacuum"—and there's a stupidly simple way out.

Julie Lancaster, founder of Lancaster Leadership and author of Beyond Words: How Our Stories & Strategies Inspire Action, reveals the REST method that's helped her team coach over 75,000 leaders through succession planning challenges. She used to hate storytelling—until she discovered how to do it right.

Discover the four-step REST framework (Relate, Engage, Short, Theme) that transforms managers into inspirational leaders. Learn the "Life Download" exercise and "Homework for Life" practice that builds your story bank one daily moment at a time. Find out why failure stories create more connection than success stories, and how AI amplifies your storytelling without replacing your human experiences.

Julie shares her own medical lab faculty meeting disaster—racing through agendas as Dean of Education while secretly annoyed at questions—and the tiny tweak that changed everything. Perfect for leaders seeking skills, connection, and influence through accessible storytelling.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

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Shagen Ganason, author of The Storyteller's Ledger, is the Chief Audit Executive at Liva Group SAOG, and shares how to use storytelling to give memorable and enlightening context to your data and how you deliver it in your reports to create powerful meaning for your audiences that moves them to action, turning the typical adversarial role of an auditor into one of an advocate to help people excel and businesses grow.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

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Drew McLellan, CEO of the Agency Management Institute, and author of the latest Agency Edge Research Report: Leading through the AI Revolution: The New Competitive Edge for Agencies, reveals the impact AI is having on clients and agencies and why agency principals and marketing consultants should be AI leaders to create a timely competitive edge.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

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Are you a CMO or marketing leader struggling to connect scattered AI experiments into a powerful, credible brand story? In this episode of the Business of Story, Park Howell welcomes Joeri Billast—international marketing strategist and host of the "Web3 CMO Stories" podcast—to reveal how top brands transition from fragmented AI efforts to systematic, story-driven success.

You'll discover:

The difference between AI-first and narrative-first approaches to marketing
Boardroom strategies to boost your credibility and drive real business results
How ChatGPT and AI change marketing visibility and audience engagement
Step-by-step frameworks for building effective, repeatable AI marketing workflows
Actionable advice for aligning AI innovation with brand storytelling goals

Joeri shares practical insights and proven workflows so you can maximize your team's efficiency, stand out in the boardroom, and lead your brand to storytelling success in the age of AI.

Key topics: AI marketing, brand storytelling, content frameworks, marketing technology, boardroom strategy, ChatGPT, systematic workflows, CMO leadership.

Listen now to learn how to turn marketing chaos into clarity—systematically—with Joeri Billast.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

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Jason Leong, co-founder and CEO of Pocketsmith, personal finance software serving 190 countries, reveals how viewing your financial future as a narrative instead of numbers transforms anxiety into confidence. Discover the 'time machine for money' concept, 30-year forecasting technology, the household CFO positioning that reframes bill payers as financial heroes, and customer stories including the fairy godmother effect (woman with dyscalculia who became financial mentor), the prodigal son (healed father relationship through money clarity), and the cold turkey smoker (quit through spending visibility).

Learn why Pocketsmith adapts to you like Lego instead of prescriptive systems, how financial empowerment spreads through communities, and why owning your financial future requires accountability and courage. Features StoryCycle Genie™ brand validation and exclusive 50% discount for Business of Story listeners.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

In this Business of Story episode, Park Howell interviews Femi Oke, distinguished international journalist with 30-plus years at BBC, CNN, NPR, and Al Jazeera, and co-founder of Moderate the Panel. Femi shares professional moderating techniques including how she stopped a president mid-speech at the United Nations, ninja methods for redirecting verbose speakers, re-engagement tactics for drifting audiences, and why authentic recovery creates connection.

Discover the audience-centered mindset that eliminates nervousness, preparation protocols that enable confidence, and improvisational readiness that turns disasters into highlights.

Learn how classical storytelling wisdom applies to modern business communication for presentations, panels, and client meetings. Femi offers Business of Story listeners 10% off Moderate the Panel services.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Mark Schaefer, author of How AI Changes Your Customers, discussing research from 300 global futurists on artificial intelligence's impact on customer behavior, marketing strategy, and business success through 2035. Learn the dual content strategy for optimizing both AI algorithms and human connection.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

In Business of Story Episode 530, Park Howell interviews Greg Logan, author of Creating a Blockbuster Brand and founder of Narrativity, who's worked with companies like Google and Adobe to transform brand storytelling. Greg reveals Hollywood's 27 Genres framework that aligns brand stories with audience emotional reality through classical storytelling wisdom with modern technological precision. Discover how to identify your audience's genre preference, use enemy and superpower thinking for magnetic brand differentiation, and defeat brand indifference through systematic genre alignment. Learn the proven formulas that create blockbuster brand appeal and drive measurable business results for marketing leaders seeking competitive advantage.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

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Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, a leading branded podcast agency working with clients like Amazon, lululemon, Cirque du Soleil, Wharton, and Deloitte. A former radio producer, journalist, and award-winning writer, Jen brings decades of storytelling experience to every show she touches. She’s worked with CBC, Roundhouse Radio, and the National Film Board of Canada’s Digital Studio. She’s written for theater, film, new media, and short fiction—and now brings that creative depth to brand content. She’s also a creative writing instructor at the University of British Columbia, where she teaches the next generation of podcast storytellers.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

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Alane Boyd, Co-CEO of Biggest Goal (Workday Ninja), explores how to avoid burnout, reach mental clarity, and increase lifetime value of your clients with better, scalable systems through automation.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

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Kyle Gray is a world-class presentation coach, story strategist and author who helps coaches, startups and executives use storytelling to better communicate their unique value, and improve sales with their audience. He combines timeless storytelling with cutting edge marketing to ensure you’ve got the right story to tell while presenting, on a sales call or in conversation, both online and offline.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

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Alice Heiman, Chief Sales Energizer, shares why random acts of AI, using Ai for the sake of AI, is stalling your sales and how a real human-centric strategy first approach will always win out over artificial intelligence.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

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Laura Ries is a world-famous brand marketing expert, positioning strategist, and bestselling author of THE STRATEGIC ENEMY (Wiley, Sept 16, 2025). As chairwoman of global consulting firm RIES, she continues the legacy of her late father Al Ries, the positioning pioneer and co-author of Positioning: The Battle for Your Mind – one of the world’s best-selling marketing books of all time. Laura has led RIES for more than 30 years, traveling to over 60+ countries to consult with clients and speak on positioning. She is the co-author (with Al Ries) of five groundbreaking books that reshaped modern marketing—including The 22 Immutable Laws of Branding and The Fall of Advertising & The Rise of PR, and author of Visual Hammer.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

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Sara Nay, CEO of Duct Tape Marketing and Author of Unchained, Breaking Free From Broken Marketing Models, shows you how to stop renting your marketing from ad agencies and own it yourself through a new trend that is saving money and growing revenue for small to medium-sized businesses.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

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Nick Francis, Founder and CEO of Casual Films and author of The New Fire: Harness the Power of Video for Your Business, is driven by an insight from famous WWII photojournalist, Robert Capa, who said, “If your photos aren’t good enough, you’re not close enough.” The same is true with your corporate videos. If you’re not connecting with your customers, you’re not close enough to their story. In this episode, you’ll learn how to create high-definition brand storytelling by truly understanding your audience and telling your story from their point of view.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park

Dr. Robin:, Business Psychologist, Emotional Intelligence Trainer, Coach and Facilitator at EI4Change, explores how artificial intelligence is a force multiplier of emotional intelligence enabling you to make a great impact in the world with your chosen profession.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

≈Park:

Park Howell, co-creator of the StoryCycle Genie™ and author of Brand Bewitchery, walks you through the 10 essential story elements that help your create a captivating brand narrative strategy in minutes, not months.

Click here to start crafting yoru vibrant brand story strategy today: https://www.storycyclegenie.ai/

Story on!

Sean Schroeder and Park Howell, co-creators of the StoryCycle Genie™ with Matt Levine, introduce the five revolutionary principles of Vibe Branding and how to leverage your business intuition to craft vibrant brand stories, brilliant marketing strategy and compelling content that converts all based on your business and customer knowledge and experience.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

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John Whitt, Founder & President of Businesswhitt, and author of Checkmate: Winning Tactics for Translating Ideas into Money, shares why generosity is the key to building a business that serves your life and others.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

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Pete Pachal, founder of The Media Copilot, explores how artificial intelligence is transforming the media landscape, journalism, and business communication.

Pete brings over 20 years of newsroom experience from outlets like Mashable and CoinDesk to share how media pros, PR teams, and content marketers can use AI as a creative collaborator to boost productivity, maintain credibility, and craft more powerful stories.

Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™

#StoryOn!

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Hamlet Azarian, Founder & CEO of Azarian Growth Agency, a data-driven marketing firm that has helped tech and SaaS companies raise over $269M in funding, shares insights on how to use artificial intelligence to scale startups, digital innovation, and performance marketing.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Dan Balcauski, Founder & Chief Pricing Offer of Product Tranquility and host of the SaaS Scaling Secrets podcast, shares that pricing isn't about finding the 'right number.” It’s about building a strategic system that determines WHO you charge, HOW you charge them, and how you communicate value. Most companies obsess over customer acquisition while ignoring the two other ways to grow: monetization and retention.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Ben Wiener, Managing Partner of Jumpspeed Ventures and author of Fever Pitch: shares how to sell your vision, raise venture capital and launch your startup using storytelling.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Gaurav Bhattacharya, CEO of Jeeva.ai….

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Robin Nathaniel, author of Social Media SYNC, is a former hip-hop artist turned social media strategist who helps people connect online and through speaking by using AI tools that amplify your authentic voice.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Aaron Calafato, Award-winning storyteller, Narrative Designer and Content Strategist and host of the 7 Minute Stories podcast, shows you how to catch your stories in the wild and make a bank of unforgettable tales you can use to grow your brand and your business.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Rand Fishkin, Cofounder and CEO of SparkToro, shows you how to avoid the Google/Facebook duopoly to easily and honestly find your audience where they like to consume information and how they like to receive it to make your brand storytelling more impactful.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Randy Olson, author of the new book, Lincoln BUT Trump: Narrative Metrics and Similarities Between Heroes and Villains, taking a page out of evolution, explores how humans select for the simplest, most problem/solution centric communications by comparing the storytelling techniques of Presidents Abraham Lincoln and Donald Trump.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Rande Vick, Founder of the Vick Agency and author of the new book, NeuroBranding: The Brain-Based Method to Make Your Brand Unforgettable, reveals how to use neuroscience in your storytelling to make your brand unforgettable. .

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

April Dunford unpacks the proven frameworks behind her bestsellers Obviously Awesome and Sales Pitch to help you craft positioning that sells. Whether you're scaling a growth-stage startup or leading a legacy tech brand, you’ll leave this episode with the tools to own your space in the market—and tell your brand story in a way only you can.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Gordon Jr., founder and CEO of Big Picture Thinking, shares how to unlock the hidden power of brand alignment to maximize your business potential. By aligning every aspect of their brand—from internal culture to customer experience—you can achieve exponential growth and stand out in today's competitive market.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Betsy Petrie, founder of Betsy Petrie Consulting and author of RAILS-Talk: A Tough Conversations Workbook for Managers of People, believes human to human communication is the first and final frontier. If you're looking for better collaboration from yourself and/or others, or not sure what productivity problem you're trying to solve, this show is for you.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Erin Hatzikostas, founder of b Authentic Inc, and author of The 50% Rule, reveals how to bring your true self to the world so you will outperform all of the schmucks out there.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

DESCRIPTION: Shane McGlaughlin, founder of StoryShift Creative, explores the science behind fixed vs. growth mindset and how it impacts performance, leadership, and resilience.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Bernadette McClelland, founder of the Deliberate Disruption Academy and author of SHIFT AND DISRUPT: Stop Selling Widgets. Start Selling Wisdom, shows you how to stop selling widgets and start selling wisdom through the power of StorySelling.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Cameron Day whose job title is “Mediocrity Repellant,” author of the Advertising Survival Guide trilogy, shares how to make your brand storytelling irresistible, sometimes even outlandish.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Mike Allton, AI Consultant & Trainer at The AI Hat, shares how to operationalize AI in your business to free up your brand storyteller.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Gregory Shepard, founder of StartupScience.IO and author of the new book The Startup Lifecycle: The Definitive Guide to Building a Startup from Idea to Exit, share how to plan, launch, execute and exit your business.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Mark Schaefer, Executive Director of Schaefer Marketing Solutions, talks about the insights of creating awe with your customers to thwart dull robotic AI-created content in his new book, Audacious,

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Allison Capaldi, the Person in Charge of Brand at Zeck, shares her proven Layer Cake approach to brand building.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Dr. Greg Wells, author of Power House: Elevate Your Energy, Optimize Your Health, and Supercharge Your Performance, details how you activate and maintain brain health to be your best storytelling self.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Aaron Godby, founder of Green Irony, a leading Salesforce and Agentforce implementor, shares how they refined their brand story of Turning AI Into Actual Intelligence and how they use it in their sales and marketing.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Robert Wolfe, Founder and CEO of Zeck, shares how he has used brand storytelling to grow and exit his start-ups including MooseJaw and Crowd Rise, and how he now uses engaging stories to make board meetings way more efficient, productive, and even fun.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Sean Schroeder, co-creator of the StoryCycle Genie™ to help businesses create a brand story strategy in minutes not months at a fraction of the the cost of old traditional branding with even greater immediate outcomes, shares how this remarkable tool based on Park Howell's Story Cycle System™ materialized.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

André-Martin Hobbs, Founder of Prêt Auto Partez (“Auto, Loan, Go” in English) and DecisioningIT shares how the brand story strategy he created using the Story Cycle System eight years ago has made him one of the fastest growing car dealerships in Canada while fending off copycat competitors who try to emulate his unbelievably profitable business model.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Mark Rampolla, fouder of ZICO Coconut Water and author of High Hanging Fruit: Build Something Great By Going Where No One Else Will, shares how to built such a robust brand that you buy it back after selling.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Amanda Miller, Your Career Advocate, an expert resume writer and job-search coach, shares how to use storytelling to land your ideal job.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Jamie Notter co-founder of PROPEL and author of the new book Culture Change Made Easy, explores how to embrace, instigate and manage business culture change in what seems like the fastest cultural changes we’re all experiencing in the world.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Katie Richardson, an Executive Business/Life Coach, shares the powerful system called the VITAL FRAMEWORK that will show your audience how to lift the drag in their business and life and help them achieve parabolic growth.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Laurie Schloff, an Executive Communication Coach at Partners in Communication, Inc., shares the speaking techniques that will dramatically increase the impact of your stories.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Vivek Shankar, Fractional Content Marketing Strategist, explores why few companies have a handle on what their story is and how to communicate it in an audience-appropriate way. Conducting audience research by asking the right questions is how you solve this issue.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Chris Miller, Corporate Communications Manager at Visit Phoenix, explores how to use place-based storytelling to make your brand or destination unforgettable; for instance, helping the world understand that Phoenix isn't just a destination; it's an emotion, a feeling, a living story.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Luke Peters, Founder and CEO of Apex, shares how to unlock the most value in your brand while you position your company for future acquisition.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Pia Silva, Founder of No B.S. Agency Mastery and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit, shows you how to build the authority machine in your business: Where and how to start.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Tamsen Webster, author of Say What They Can’t Unhear: The 9 Principles of Lasting Change, shares…

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Jane McCarthy, Brand Strategist & Creator at Goddess Office and co-author of The Goddess Guide to Branding, shares how to identify and use your authentic feminine brand archetype to grow your business.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Sean Grace, President of Peak Luna Media and author of The Art of the Question: A Guide for Seekers, Dreamers, Problem Solvers, and Leaders, shares

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Dr. Marshall Goldsmith, ranked as the World’s #1 Executive Coach and author of 55 books, shares leadership insights found in his new book, The Earned Life.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Fran Mallace, President & CEO of Make-A-Wish Arizona, shares what she has learned in her nearly 40 years in communications and media sales on how to build strong teams and lasting relationships with your storytelling.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Hugo O’Doherty, Director of Partnerships of Moving2 Canada, shares how to communicate your brand — its story, its value, its goods or services — to people who don't look like you or don't have the same cultural reference points as you. Namely, newcomers or immigrants.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Will Barron, Managing Director of salesman.com and author of Selling Made Simple: Find and Close More Sales Using Proven Step-by-Step Frameworks, shares how to use a simple framework to make your boring business-2-business pitches in the boring niches you serve because boring is in the eye of the beholder.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Dave Keil, Founder of Franchise for Good, shares how to create your purpose-driven brand story and why it's important for the growth of you company and the balance in your life.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Caring small animal veterinaries and practitioners share their stories on the highs and lows of vet med and how every difficult situation can lead to rewarding outcomes for the pet and their loving owner.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

David Edelman, an executive advisor and senior lecturer at Harvard Business School, and former CMO of Aetna. He is the co-author of Personalized: Customer Strategy in the Age of AI, shares how companies investing in artificial intelligence for greater customer personalization will outperform organizations merely trying to cut costs with AI.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Paul Morton, founder of the Practical Leadership Academy and host of the Practical Leadership podcast, shares how to use storytelling to increase the impact of your servant leadership with his S.O.A.R. storytelling strategy.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Yogi Roth, Emmy Award-Winning Filmmaker, College Football Analyst & Author, and host of the Y-Option podcast shares how he accelerated his career in college football as a storyteller on the PAC-12 Network and other mediums.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Joy Spencer, founder of Reframe to Create and podcast host, shares how to use her proven C.R.E.A.T.E process to identify your unique gifts and share that story with the world to grow your personal and professional brand.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Jenny Poon, CEO & Founder of HUUB and CO+HOOTS, empowers entrepreneurs, especially those from underrepresented communities, to overcome barriers and seize the opportunities they deserve.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Marta Ravin, founder of Marta Ravin Productions, shows you how to embrace your unique sense of humor and not be afraid to use it at work with colleagues, clients and leading your teams.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Phillip Swan, Managing Partner at Pi Partners and CRO at LingoAid, shares how to Create a Customer-Centric Go-To-Market Strategy With Your Brand Storytelling

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Dr. Jessica Vogelsang, Chief Medical Officer at the American Animal Hospital Association (AAHA) and author of All Dogs Go to Kevin, shares how she uses storytelling to demonstrate empathy and build trust with pet owners for the best outcomes for their cherished pets.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Francisco Mahfuz, National Champion Speaker and Storytelling Coach, shares how experts and leaders can become more interesting than Netflix.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Randy Olson, the founder of the ABT (And, But, Therefore) narrative framework, shares how to calculate your But-to-And ratio to make your long-form communications way more compelling like the best leaders and speakers do.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Pleasant Middelhof, Chief Operating Officer at Operator.ai, shares how to turn complexity into simplicity by exploding the view to its most important parts and then selling to solve those problems.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Samantha Hardcastle, founder and creative director of The Storied Experience, shares how to create epic experiences that your customers will share with their friends and family.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Traci DeForge , Founder of Produce Your Podcast, shares how to use storytelling with your testimonials to grow your brand.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Barry LaBov, Founder, President, and CEO of LABOV Marketing Communications and Training, shows you how to discover and celebrate your brand's unique qualities through the stories you tell.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Rain Bennett, author of Six Second Stories and host of The Storytelling Lab podcast, share how to use six-second stories to maximize your impact with video storytelling to grow your brand and business.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Celisa Steele, Co-Founder and Managing Director of Tagoras, a training firm to show you how to maximize learning engagement in continuing education & professional development that helps organizations in the business of lifelong learning, professional development, and continuing education improve their reach, revenue, and impact.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Johnathan Gottschall, award-winning author of The Storytelling Animal: How Stories Make Us Human, discusses how you can hack through the noise and hook the hearts of your audience by using the primal technology of storytelling.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Cheryl Hunter, TV host and media personality, has been featured worldwide by major media outlets including People Magazine, Dr. Phil, NBC News, Dr. Oz, CNN, Fox, PBS and more. Cheryl believes in the potential that the right message can change the world and shows you how to use your brand story as a superpower.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Robert McKee, legendary Hollywood Screenwriting Coach, Story Consultant and author of Storynomics: Story-Driven Marketing in the Post-Advertising World, shows you how to use storytelling in your business-to-business communications to excite audiences and move them to action.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Ashley Stahl, founder and CEO of the Wise Whisper Agency and author of the internationally-acclaimed book You Turn, shares how to land and deliver compelling TEDx presentations and speeches using the art of storytelling.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Glenn Ginsburg, President of The QYOU Media agency demonstrates how they use the creators to expand their storytelling across all social platforms to promote some of Hollywood’s biggest blockbusters.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Julienne Ryan, author of the I Learned-it-in-Queens Communications Playbook, a book that teaches Winning against Digital Distraction, explores current communication-mutant challenges and their accompanying opportunities, and her eight practical plays that can help you be a "bettah" communicator—Queens style.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Jackie Cross, founder of Ignite on Wheels and member of the eXp Realty team, shares how she combined her love for rollerskating with business to create an influential personal brand that has ignited her success as the Austin, TX, Roller Skating Real Estate Agent.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Roger Sorkin, Executive Director of The American Resilience Project, shares how to understand what your audiences care about and how to communicate with them effectively and persuasively.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Kathy Guzman Galloway, Founder and Head Wizard at The Clarity Wizard and host of the Fork in the Road podcast, works with consumer packaged goods brands to clarify and strengthen their brand position. She is on a mission to help you accomplish your greatest goals by seeing things more clearly.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Michael McQueen, Change Strategist and author of Mindstuck: Mastering the Art of Changing Minds, shares how to persuade even your most obnoxious audiences with proven storytelling tips.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Joelle Prochera, Master Coach & Messenger of Magic, answers the question, “Is magic real?” in your life and why you should pay attention to the coincidences you experience that just might be the universe’s way of showing you your most productive path forward.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Leslie Koch, VP, Social Media for TelevisaUnivision, explores how to reach and engage the Hispanic audience in a way that resonates authentically in-culture through music, sports and other passion points.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Clate Mask, Co-Founder of Keap and author of Conquer the Chaos: The 6 Keys to Success for Entrepreneurs, shows you how to reclaim your sanity and your business with a simple but powerful approach to your daily personal and professional activities.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Kat Greenbrook, founder of Rogue Penguin and author of The Data Storytellers Handbook: How to Create Business Impact Using Data Storytelling, shares how to turn your data into drama to move your people from “Aha” to action.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

In this special 450th anniversary episode, Park Howell shows you how to build and set in motion your Business of Story "Know, Like & Trust" Storytelling Flywheel to accelerate the momentum of your marketing to increase sales and convert life-long customers.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Jeff West, President and Chief Spinner of Tales for West Marketing Group and co-author with Bob Burg the new book Streetwise to Saleswise: Become ObjectionProof™ and Beat the Sales Blues, shares how to overcome objections when you’re focused on Fusion Points to strengthen your storytelling.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Steven Winkler, Global Marketing Leader and Storyteller, Fortune 100 Marketing Leaders at HP and AutoAnyting (AutoZone), shares how he uses visual storytelling to connect deeply with audiences.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Ty Bennett, author of The Power of Storytelling: The Art of Influential Communication, shares his formula for an influential story with the emphasis on always placing your audience at the center of your story.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Jim Oliver, founder of Create Tailwind, host of the Breakaway Wealth podcast, and author of Make Bank Without the Bank: The New Rules of Money, share his authentic “Rags to Riches” story and how he has used it to build his financial firm and help his clients become their own banker.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Bob Burg, legendary sales coach and author of The Go-Giver: A Little Story About A Powerful Business Idea, coined the phrase, “All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” We’ll show you how to use this idea to activate your storytelling flywheel.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Skot Waldron, award-winning creative director and author of Unlocked: A 52-Week Guide For The Intentional Leader, shares micro mindfulness and behavior changes that will lead to transformational growth for your personal and professional leadership.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Ross Weisman, Managing Partner of Epic Managers, shares how they use storytelling to recruit, place, train and retain top managers for franchises around the world.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Dan Heath is a senior fellow at Duke University’s Center for the Advancement of Social Entrepreneurship. He is the coauthor (along with his brother, Chip) of four books, including the New York Times bestsellers Decisive and Switch. His most recent book is Upstream and is host of the new podcast What It’s Like To Be…. Dan shares his insights on how being slow and curious can reveal amazing stories.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Peter Brooks, Sterling Professor of Comparative Literature Emeritus at Yale University and author of Seduced by Story: The Use and Abuse of Narrative explores the overuse of narrative in storytelling in our political and business worlds and the ramifications.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Justin Michael, author of Sales Superpowers: A New Outbound Operating System to Drive Explosive Pipeline Growth, explores how to tap into the Limbic buying brain using storytelling to experience much greater success with your outbound marketing.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Joey Coleman, Chief Experience Composer of Design Symphony and author of Never Lose and Employee Again: The Simple Path to Remarkable Retention, shares how to use business storytelling to attract and keep the top talent you seek.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Park Howell reads appendix two of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use the Hero’s Journey to craft and tell a compelling origin story that sells.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Alexandra Watkins, Chief Executive Boss Lady of Eat My Words and author of Eat My Words: How to Create Brand Names That Stick, shares how to brainstorm meaningfully colorful brand names to amplify the impact of your brand storytelling.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Park Howell reads appendix one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use the Story Cycle to create compelling presentations and long-form communications that transport your audience from their world into yours.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Park Howell reads chapters 11 & 12 of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to debut your new brand story, align it with your people to get buy-in for your narrative, and scale your story throughout your internal and external communication channels.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Charles Good, President of the Institute for Management Studies (IMS), share how they use storytelling in all of their executive training and how they’re applying the Story Cycle System™ to crafting their own brand story for IMS.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Park Howell reads chapter 10 of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to ritualize the use of your brand to build repeat business and the most powerful form of advertising there is FREE word-of-mouth marketing.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Park Howell reads chapter nine of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to craft your brand purpose because people will buy what you stand for before they purchase your product or service. .

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Ann Handley, the world's first Chief Content Officer and Chief Content Officer of MarketingProfs, author of the Wall Street Journal best seller, Everybody Writes and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, explores the evolution of content marketing especially with the coming of age of ChatGPT,

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Park Howell reads chapter eight of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to celebrate the little victories along the three customer journey steps of brand awareness, adoption and appreciation to build brand bonding.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Park Howell reads chapter seven of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use your nine one-word brand descriptors as themes for true stories you tell your audience on their three-phase journey from brand awareness to brand adoption through brand appreciation.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Dr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at

Ipsos and author of Assemblage - The Art and Science of Brand Transformation, discusses how to hone your stories to create a transformative brand.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Park Howell reads chapter six of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. As the mentor to your customer, you will learn how to develop your brand personality by identifying your promise, gift and personality.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Park Howell reads chapter five of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to leverage the antagonistic forces of villains, fog and crevasses to propel your brand forward.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Grace Emmons, founder of Forward With Grace, the only Reiki Master with degrees in Biomedical Engineering from USC and Psychology from Columbia, reveals how to use this ancient energy form to amplify the success of your storytelling.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to craft your unique value proposition (UVP) using the ABT (And, But, Therefore) agile narrative framework.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to truly understand what your customers wish for and want from your product or service so that your brand will become the most timely and relevant offering for your prospects.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to truly understand what your customers wish for and want from your product or service so that your brand will become the most timely and relevant offering for your prospects.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Rener Gracie, Owner of Gracie Jiu-Jitsu University and co-author of The 32 Principles: Harness the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life, covers those principles in this no-holds-barred conversation.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Park Howell, founder of the Business of Story, helps you clarify your brand story by reading chapter two of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to identify your top three audiences to build a tribe around your offering.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Park Howell, founder of the Business of Story, helps you clarify our brand story by reading the insights in chapter one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Phil Mershon, Director of Experience for Social media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences, shares how to design unforgettable event experiences and the marketing stories that result.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Park Howell, the founder of The Business of Story, walks you through how you can easily use the 10-step Story Cycle System™ to create compelling presentations by simply answering a few questions about your audience.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Steve Multer, Chief Storytelling Officer and author of Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing shares how to develop the audience-speaker relationship to build trust and move people to action.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Connie Whitman, CEO of Changing the Sales Game, best-selling author and host of the Changing the Sales Game and Enlightenment of Change podcasts, explores how prospects and clients receive our messaging impacts our business results. Their perception of our stories and conversations becomes our reality.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Isabelle Mercier, co-founder of LeadZone Strategies, and Equine-Guided Strategist, Margarita Romano, co-authors of Sitting on the Fence: How to Love Without Limits, share the three storytelling ingredients you need to position your brand as The First, The Best, or The Only.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Julie Ciradi, mindset and performance coach, founder of IGNITE Her Coaching and host of IGNITE Her Mind Podcast, shares how belief is the cornerstone for all of your effective storytelling and story living.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Jim Stengel, President/CEO of The Jim Stengel Company, author of Unleashing the Innovators: How Mature Companies Find New Life with Startups, and Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, shares how you can use business storytelling to grow your brand purpose and profits.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Seth Godin, marketing guru and author of 20 best-selling books, joins me to discuss the inspiration behind his new book, The Song of Significance: A New Manifesto for Teams.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Gregory Shepard, a 20-year startup veteran and serial entrepreneur with 14 liquidity events under his belt, two of which were sold as part of a $925M transaction that won 4 Private Equity awards for transactions between $250M-$1B, shares how to leverage your struggles into success.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Mitchell Clements, Social Media Creative Manager for ESPN, shares how the sports giant uses storytelling in their social media to compete in the highly-competitive sport of communications.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Brock Swinson, writer of Creative Screenwriting Magazine, author of Ink by the Barrel: Secrets From Prolific Writer, and host of the Creative Principles podcast, shares tips on how you can overcome writers block and other time-sucking activities to become a prolific storyteller in your business.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Bernadette Jiwa, creator of the Story Skills Workshop, shares how to use your everyday stories to make an impact in the world with your business and personal pursuits.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Aransas Sava, coach and experience designer at Stone Mantel, and the co-host of the Experience Strategy Podcast shares how to design transformative experiences through the business, brand and leadership stories where your audiences become active participants.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Randy Jenkins, Director of Marketing Strategy for ad agency Mountain Mojo, and Michael Gass, ad agency new business guru and founder of Fuel Lines, discuss the importance of becoming specialists because the riches are found in the niches.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Dr. Randy Olson, who popularized the ABT (And, But, Therefore) narrative framework for the science community, shares his thoughts on the evolution of ChatGPT and to the powerful tool it can be for your business storytelling.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brittany Cabriales, Head of Social Media at GoFundMe.com, shares how she uses storytelling on social media to turn moments into movements that help people around the world.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Amy Jacobs-Schroeder and her husband Sean Schroeder, co-founders of the SaaS platform Happy Ladders, combine their respective skills of helping families dealing with autism and promoting their services through digital marketing to create positive outcomes for everyone.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Jason Stanford, co-author of Forget the Alamo: The Rise and Fall of an American Myth, shares the ramifications of what happens when you correct history replacing myth with storytelling based on facts.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Allan Rienstra, co-owner of SDT Ultrasound, shares how he uses storytelling and the ABT agile narrative framework to communicate and humanize his complex ideas to connect with his manufacturing customers.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

The ABT (And, But, Therefore) agile narrative framework revolutionized how I communicate and connect with audiences. It will do the same for you. Join me on my 10-year journey of learning, refining, teaching, and coaching the ABT storytelling structure to business, marketing and sales leaders just like you.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Ken Oliver, VP, Checkr.org/Executive Director, Checkr Foundation, shares what would be a soul-crushing story to the rest of us of being in solitary confinement for 8.5 years and emerging as a profound voice for ex-convicts who have earned the right to become productive citizens through Fair Chance Hiring.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Justin Rende, Founder and CEO of Rhymetec, spent five years working for Robert De Niro’s Tribeca Films and used what he learned about Hollywood storytelling to grow his cybersecurity company. Here’s his story.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Erik Ewers, Senior Editor and Co-Director at Ken Burns Florentine Films and Co-founder of Ewers Brothers Productions, shares what he’s learned about iconic storytelling from legendary documentarian Ken Burns and shares why his latest film called Hiding in Plain Site: Youth Mental Illness is the most important project he’s directed to-date.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Samantha Scholl, Director of Entrepreneur Programs for the Better Business Bureau Serving the Pacific Southwest (BBB), shares how storytelling through their Empower Program has helped main street mom & pop businesses thrive.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Nancy Harhut, co-founder and chief creative officer of HBT Marketing and author of Using Behavioral Science in Marketing shares how to use business storytelling to hack human behavior in your advertising, sales and marketing campaigns.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Sean Soth, Founder of Professionals for Association Revenue, an organization focused on improving association revenue health through community and resources, explores how associations can use business storytelling to grow their membership.

Pablo Gonzalez, founder and CEO of BeTheStage.live, the host of the B2B Community Builder and Not Your Average Investor podcasts, and inventor of the Relationship Flywheel – the method that generated $40M from a podcast community in 1 year – shares how to build a community of raving fans with your business storytelling.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Heather Pierce, Community & Content Strategy Director at Leavitt Group a Top 20 national insurance company shares why you should turn your data into drama with your business storytelling to humanize your communication that connect on a primal emotional level.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Sabrina Hansen, Senior Director of Strategic Relationships at Embark Behavioral Health, shares how to create a culture of helping through connection and building meaningful and memorable relationships using storytelling.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Robin Landa, a distinguished professor at Kean University and author of The New Art of Ideas: Unlock Your Creative Potential and Strategic Creativity: A Business Field Guide to Advertising, Branding and Design, shares her three-step process to coming up with better ideas more often.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Jason Harris, co-founder & CEO of award-winning creative advertising agency Mekanism, co-founder of the Creative Alliance and author of national bestseller, The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer, shares how to create tremendous growth by standing for something much bigger than just your offering.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Dr. Marlis Douglas and Dr. Keisha Bahr, distinguished professors and co-authors of The Narrative Gym for Science Graduate Students and Postdocs, share how to use the ABT agile narrative framework for proposals, papers, presentations, and life in general to make your complex simply land right the first time every time.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Douglas Utberg, a Business Growth Authority and host of the Terminal Value Podcast, shares how to use storytelling to drive your affiliate marketing and sales programs.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Luis Miguel, founder and CEO of Avantage, an international translation firm, and marketing manager Roxanne Addison share how they use storytelling to help immigrants realize their American Dream.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Tommy Mello, Owner and Operator of A1 Garage Door Service and author of Home Service Millionaire, shares how he uses storytelling to connect with everyone from his colleagues to his customers and demonstrates the ROI of storytelling by growing from a single shop in Phoenix Arizona to a $100 million-plus home service business with more than 600 people operating in 17 states and growing.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Tommy Mello, Owner and Operator of A1 Garage Door Service and author of Home Service Millionaire, shares how he uses storytelling to connect with everyone from his colleagues to his customers and demonstrates the ROI of storytelling by growing from a single shop in Phoenix Arizona to a $100 million-plus home service business with more than 600 people operating in 17 states and growing.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Jeff Dudan, CEO of Homefront Brands and author of “Discernment; The Business Athletes Regimen for a Great Life through Better Decisions”, shares how to Align your Organizational/Life Purpose and Values Through Storytelling.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Jeff Dudan, CEO of Homefront Brands and author of “Discernment; The Business Athletes Regimen for a Great Life through Better Decisions”, shares how to Align your Organizational/Life Purpose and Values Through Storytelling.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Paul Zak, Professor at Claremont Graduate University, tech entrepreneur and author of Immersion: The Science of the Extraordinary and the Source of Happiness, shares how to create unforgettable experiences with your brand storytelling and measure their impact.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Brandon Bornancin, author of Whatever it Takes: Master the Habits to Transform Your Business, Your Relationships, And Life, is the #1 best-selling author of 3 books, a serial salesperson (sold over $100M in sales), eight-figure entrepreneur (2x), inventor of Seamless.AI, and motivational speaker who is obsessed with helping you maximize your success.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built upon.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Kyle Porter, Director of Strategy for Conklin Media, shares how to scale your brand storytelling using measurable digital marketing efforts to rapidly grow your sales.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built upon.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Melissa Kwan, co-founder and CEO of eWebinar, shares her mission of helping you get your freedom back through an automated webinar while sharing an easy five-step process to make sure your sales stories land right the first time.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built upon.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Kari Nelson, Marketing Director, Construction Division, MEP, for Trimble, Inc., shares how to sell more technology by using proven storytelling structures to elevate your growth.

Imnprove your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built upon.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Daniel Nestle, Leader, Communications and Corporate Responsibility, LIXIL America, shares how he uses the And, But, Therefore agile narrative framework to focus all of his business communications including defining the brand for his The Daniel Nestle Show podcast.

Take Park's The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communications is built upon.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Darius Holbert, an internationally acclaimed composer and creator of the soundtrack for Oh, The Places You’ll Go at Burning Man viral film, shares how composers use story structure to captivate their listeners.

Take Park's The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communications are built upon.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging

Steve Rawling, former BBC TV journalist turned international storytelling consultant and author of Storyteller Tactics, shares the bad habits you need to break to make your business storytelling much more effective.

Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Mark Lachance, author of The Lucky Formula: How to Stack The Odds In Your Favor And Cash In On Success, shares how you can turn your hard work into great fortune by triggering a lot of luck along the way through the stories you tell.

Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Clate Mask, co-founder and CEO of Keap and co-author of New York Times best-seller Conquer Chaos, shares how they reframed the Infusionsoft brand story and all of its equity into Keap.

Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Clate Mask, co-founder and CEO of Keap and co-author of New York Times best-seller Conquer Chaos, shares how they reframed the Infusionsoft brand story and all of its equity into Keap.

Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Jeffrey Fredrick and Douglas Squirrel, co-authors of Agile Conversations: Transform Your Conversations, Transform Your Culture, share the five agile conversations all leaders can use with their business storytelling to grow their influence and company culture.

Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Karen Padilla is a Guatemalan marketer pursuing a master's degree in Global Brand Management at Griffith College Dublin. For her thesis, Karen interviewed Park about storytelling for nonprofits. Her questions were so engaging, he decided to produce a show for all those interested in why storytelling is important for all organizations and how to do it.

Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

  Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.

Karen Padilla is a Guatemalan marketer pursuing a master's degree in Global Brand Management at Griffith College Dublin. For her thesis, Karen interviewed Park about storytelling for nonprofits. Her questions were so engaging, he decided to produce a show for all those interested in why storytelling is important for all organizations and how to do it.

Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

  Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.

Stu Heinecke, author of How to Grow Your Business Like a Weed, marketer and Wall Street Journal cartoonist, lays out a complete model for explosive business growth, based on the strategies, attributes and tools weeds use to grow, expand, dominate and defend their turf.

Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.

Eric Osland, Managing Partner of evolvedMD, and Sentari Minor, Head of Strategy, share how to overcome stigma by reframing your personal and brand story, especially as it relates to mental health.

Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.

Gavin & Martine Hammar, founders of StoryPrompt.com, share how they used brand storytelling to grow and sell their first venture, Sendible, and are now using stories to build momentum for their new online testimonial capture platform.

Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.

Dana Malstaff, Founder of Boss Mom and the creator of the Nurture to Convert Society, shares how to build an over-the-top engaged community through what stories you share and how you share them.

Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.

Dorian Stone, Head of Organizations Revenue at Grammarly, shares how to create effective organizational communication through agile storytelling to increase speed to market through speed to meaning.

Blake Hutchison, CEO of Flippa.com, shares how they use storytelling to drive buyers and sellers to the largest marketplace for online businesses.

Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.

Julie Hansen, author of the Top Sales Book of 2021, Look Me In The Eye: Using Video to Build Relationships with Customers, Partners, & Teams, shares how to tell a compelling story in the virtual world.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Robert Wilson, Associate Professor in the Department of Geography and the Environment in the Maxwell School of Citizenship and Public Affairs at Syracuse University.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jim Kraus, President of Buyer Persona Institute (BPI), shares how to use storytelling to truly understand what your prospective customer believes and values and what motivates them to buy your product or service.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Abbey Lunney, Managing Director of the Thought Leadership Practice at The Harris Poll, discusses the findings of two recent studies that detail the cost of miscommunication costing American businesses $1.2 trillion annually.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Bob Hoffman, the iconoclastic author/publisher of The Ad Contrarian newsletter discusses the few highs and dastardly lows of the advertising industry and the power of brand storytelling in this entertaining conversation.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jason Falls, author of Winfluence: Reframing Influencer Marketing to Ignite Your Brand host of the Winfluence and Digging Deeper podcasts, shares how to use storytelling to ignite your influencer marketing success.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Richard Newman, author of the best-selling book You Were Born to Speak, and founder of Body Talk, discusses how to use body language and voice skills to create greater impact with your business and leadership storytelling.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Brad Smart, founder of Topgrading, Inc., author of six best-selling books on hiring, shares five common-sense solutions to hiring top performers to grow your business and how storytelling plays an important role.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Richard Gillingwater, managing director of Emotional Branding and founder of the brand mapping tool RADNB, explores the importance of defining the authentic character archetypes for your brand to enhance your business storytelling.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jeramie McPeek, Social Media QB, founder of Jeramie McPeek Communications and head of social media communications for Super Bowl LVII (57) in February 2023 at State Farm Stadium in Glendale, Arizona, shares how he keeps the premier sporting event’s story alive way before, during and after the big game.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jay Steinfeld, founder of Blinds.com and author of Lead From the Core: The 4 principles for profit and prosperity, shows you how to make your vision statement even more vibrant by telling a story of what the future looks like so your people can see and feel it for themselves.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

JB Owen, CEO of Ignite empowerment publishing and known as “The Pink Billionaire”, shares how to find your ignite moments in your brand storytelling.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Tim James, founder of ChemicalFreeBody.com, shows you how to share healthy stories about your brand that excite your audiences to action by the pictures you paint with the words you use.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Dan White, author of two best-selling books, The Smart Marketing Book and the The Soft Skills Book, explores the power of visual metaphors in your brand, sales and marketing storytelling.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Christopher Lochhead, a nine-time #1 bestselling author, #1 charting Apple podcaster, top 0.5% business newsletter creator, and is best known as the "godfather" of Category Design, explores the director-to-creator model and how it’s disrupting the old ways of publishing.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Park Howell, founder of the Business of Story and considered The World’s Most Industrious Storyteller, takes you by the hand quickly through his Story Cycle System™ to help you craft your brand story strategy just by listening to this episode.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Paul Scanlan & Jeff Annison, founders of Legion M, the first fan-owned entertainment company, share how they are turning the old Hollywood business model on its head and how you can get in on the action.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

John Livesay, aka The Pitch Whisperer, host of “The Successful Pitch” podcast and author of The Sale Is in the Tale, shares his five storytelling secrets to keep from drowning in a Sea of Sameness.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Paula White, internationally recognized sales coach and author of the new book The B Side: Remix Your Leadership Style, shares how to become a more influential leader by reconnecting with your authentic story through the power of music.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Park Howell, the World’s most Industrious Storyteller, launches his new ABT’s of Branding online course and explores how to use the narrative framework of the ABT (And, But, Therefore) to help business leaders clarify their brand story so they can amplify the impact of their customers and simplify their lives.

Take advantage of Park’s new ABT’s of Branding online course for free using the promo code: vdayabt at: https://businessofstory.thinkific.com/courses/abts-of-branding

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Carla Johnson, author of RE:Think Innovation: How the World’s Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes, share how to use storytelling to spark innovation in yourself and your business.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jocelyn Brady, Host of Tiny Tips For Your Brain YouTube series, is a writer, edutainer and professional brain jostler who thrives at the intersection of comedy, storytelling and unraveling the mysteries of the human brain.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Michele Rosenthal, founder of MyTraumaCoach.com, an award-nominated author, poet, and former playwright, explores how to overcome the #1 impediment to telling your own potent story.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Robert Tighe, an award-winning journalist, number-one bestselling ghostwriter and former New Zealand Country Editor for The Red Bulletin, an adventure lifestyle magazine published by Red Bull, explores the importance of sharing your origin story to build your business.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Doug Passon, an internationally recognized 25-year criminal defense attorney and co-author of the new book The Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy, shares how to use the (ABT) And, But, Therefore structure to persuade, judge, jury or any skeptical audience.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Joseph Templin, Managing Director of the Unique Minds Consulting Group, LLC, and is the author of “Every Day Excellence”, shares how to brighten your internal narrative to create a more epic story arc for 2022.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

JJ Ramberg, former host of MSNBC and co-founder of Goodpods and DogDog.org, share the importance of finding the experiences you share with your audience to make your stories connect and convert prospects to customers.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Dean Newlund, CEO of Mission Facilitators, Int’l, and host of The Business of Intuition podcast, explores how you can use your intuition to make a greater impact with your business storytelling.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Sean Entin, stroke survivor and founder of StrokeHacker.com, shares how to turn turmoil into triumph through the stories we tell ourselves.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Sheevaun Thatcher, Vice President of Global Digital Learning and Enablement at RingCentral, shares what the core elements of sales enablement are to help you better engage and sell more effectively to your buyers.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Steven Benson, founder and CEO Badger Maps, the #1 App in the App Store for outside and field salespeople, host of the Outside Sales Talk podcast and is President of the Sales Hall of Fame, shares ways to measure the impact of storytelling in sales.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Deborah Ostreicher, founder of Distinguished Communications and author of the new book Enter, Enlighten, Exit: a Simple Guide to Making Claer, Concise and Convincing Presentations, share her three-step approach to making more powerful and convincing business presentations.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Pamela Slim, an award-winner author, speaker and small business coach business coach, is the author of the new book The Widest Net Method to help you attract your ideal customers through the stories you tell.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Donna Loughlin, founder of LMGPR and host of the Before it Happened podcast, works with futurists and innovators to humanize their tech-driven stories through her six-step process.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Chad Wilson, Vice President/Executive Creative Director, Marketing at Grand Canyon Education, Inc. shares how to evolve your brand story as your customers change.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Mark Smyth, founder of HUSSOUL, a sales coaching and consulting firm, shares how to use the power of the ABT to simplify your sales messaging and bridge the connection gap so you can connect easier and inspire your audience to action faster.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Wayne Moloney, co-author of The Wentworth Prospect: A Novel Guide to Success in B2B Sales, and an Australian business growth specialist, reveals the 6 archetypes you’ll come across in sales and the stories you need to tell to win them over.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Wesleyne Greer, founder of Transformed Sales, is a former chemist and now a superstar sales strategist for STEM (Science, Technology, Engineering & Manufacturing) companies, share how she uses storytelling to coach sales teams to success.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jim James, founder of chairman of EASTWEST Public Relations Group and author of The Unnoticed Entrepreneur: 50 Ideas for Your Company to Stand Out, shares how to gain mass attention through the stories you tell.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Gerhard Gschwandtner, CEO of Sales 3.0 Conferences, publisher of Selling Power Magazine and creator of the Peak Performance Mindset workshop to help salespeople transform self-limiting beliefs into self-empowering beliefs discusses the powerful stories a positive mindset creates.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Ron Sciarro and Paul Preston, co-founders of Aqua-Tots Swim Schools, share how they grew their franchise from one pool to 120 communities across 14 countries as the world’s largest swim school franchise.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Greg head, founder of Gregslist.com, CEO of Scaling Point and host of the Dallas Software Podcast explains why specialists eat generalists for lunch and why you need to find your one thing and live that story for success.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

David Pullan and Sarah Jane McKechnie, partners in the business storytelling consultancy called The Story Spotters in the United Kingdom, share the immense power of the ABT in their work helping corporate clients land new clients and advance innovation.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Pete Walsh, master coach and founder of the Family Business Performance Center, launches his new book, Family Business Playbook: Your Family’s Path to Long-Term Success, helping families live into and prosper from a more powerful and beneficial business story.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

John Jantsch, founder of Duct Tape Marketing, has penned a new book, The Ultimate Marketing Engine, 5 Steps to Ridiculously Consistent Growth, to help business of all size grow through focused customer service.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Alice Heiman, host of the new podcast Sales Talk for CEOs and an internationally recognized leader in elevating B2B sales to increase the valuation of companies, shares how CEOs have to change their approach with their sales team to thrive in these uncertain times.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Sam George, media consultant and author of I’ll Get Back to You: The Dyscommunications Crisis – Why Unreturned Messages Drive us Crazy and What to Do About It, explores exactly that on this episode of the Business of Story.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Dr. Randy Olson and Park Howell, co-authors of the new book The Narrative Gym for Business, explore the foundational narrative framework of the ABT (And, But, Therefore) to help business leaders, marketing and sales professionals quickly connect with their audience and convert them to life-long customers.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Dov Baron, twice named to the list of the world's Top 30 Global Leadership Gurus and Inc. Magazine's Top 100 Leadership Speakers, helps accomplished leaders find their true story for personal fulfillment.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

John O’Hagan, designated broker/co-owner of Retro Real Estate, shares how to tell your story – warts, tattoos and all – to grow your business by just being you…as scary as that may seem at times.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

John DeMato is a photographer and visual story expert who collaborates with speakers, trainers, consultants and other expert business owners to create image content that captures their audience’s attention through artistry and emotion.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jim Shaddick, my wife Michele’s new found brother via the DNA test 23andMe, who is an international casino consultant, shares his story building gaming environments around the world and what it has meant to him to find his family after 76 years.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Patty Limerick, Faculty Director and Chair of the Board of the Center of the American West at the University of Colorado, best-selling author of The Legacy of Conquest, MacArthur Fellow and former Official Fool for both Yale and Harvard Universities, shares the important role the fool plays in business.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Zach Phillips, Director of Professional Development for the National Association of Music Merchants (NAMM), share how the associations and its members improvised with their business offerings to thrive through COVID.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Tamsen Webster, message strategist and author of the new book Find Your Red Thread: Make Your Big Ideas Irresistible, helps you use her TEDTALK heralded Red Thread method to share the story of your big idea.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Matt Abrahams, co-founder of Bold Echo Communications Solutions, and communications professor at Stanford University's Graduate School of Business has author of Speaking Up Without Freaking Out, shares how to present in a more confident and compelling way.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jeffrey Hayzlett, Chairman of C-Suite Network and best selling author explores how to tell your story with your podcast to attract your ideal audience and convert them into customers.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Will Storr, author of The Science of Storytelling, shares how you can hack into the hardwiring of our storytelling brains to move your audiences to action.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Margot Bloomstein, the principal of Appropriate, Inc., a brand and content strategy consultancy and author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, explores how to build trust with your brand storytelling.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Dr. Dennis Rebelo, author of Story Like You Mean It and creator of the Peak Storytelling model, helps leaders succeed with high stakes storytelling.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Freddie Ravel, Grammy Artist and Founder of Life In Tune, uses music to transcend the boundaries of culture and thought leadership by finding melody, harmony and rhythm in the stories we tell.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Stephanie Stuckey, CEO of Stuckey’s, the roadside oasis famous for its pecan rolls, shares how she is renovating her family’s brand by resurrecting stories from the past to create a brighter future.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Ginger Zumaeta, Founder & CEO of Zumaeta Group, a position and messaging strategy firm, and a 3X Emmy Award-winning writer and producer, shares her five storytelling laws to make your presentations persuasive and moving.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Neil Nelson, founder of Atlanta Blackstar, one of the largest digital media companies informing African-Americans on business and social trends, shares how he has built several successful digital media properties through the storytelling skills he learned growing up in Jamaica and the United States.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Dr. Nadya Zhexembayeva, nicknamed “The Reinvention Guru" and author of The Chief Reinvention Officer Handbook: How to Thrive in Chaos, explores how to create opportunity out of constant change by reinventing your business story.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Park Howell, the World’s Must Industrious Storyteller, shares storytelling tips to ignite your sales from his early award-winning career writing and producing radio commercials.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Scott Page, an American musician, technologist and entrepreneur who parlayed his music career with such bands as Supertramp, Pink Floyd and Toto into several successful tech business shares how to tell your story through his approach to S.P.A.C.E.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jaci & Michael Russo, founders of brandRUSSO, a strategic branding agency in Lafayette, Louisiana, and authors of the new book He Said, She Said: Branding, explore the four elements of strategic brand storytelling: Focus, Promise, Connection and Harmony.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Lisa Cron is a story coach, speaker, and the author of Story or Die, Wired for Story, and Story Genius explores the art of practical empathy and why your audiences are moved be emotion and not data.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Matthew Woodget, a former Chief Storyteller at Microsoft Dynamics and founder of Go Narrative, explains the “Story API” and how you can use metaphors in your strategic narratives to outperform your traditional product marketing approaches.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Shep Hyken, customer service and experience expert an Chief Amazement Officer of Shepard Presentations, shares how to use business storytelling to create amazing customer experiences to help make your story their story.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Andy Wakefield, author of How to be More Famous Than Me in Advertising: By Someone You Have Never Heard of Before, shares the three proven elements to create winning campaigns he’s used in his 40+ year storied advertising career in London.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Randy Olson, the Harvard Ph.d Evolutionary Biologist-turned-filmmaker has written his fifth book, The Narrative Gym: Introducing the ABT Framework for Messaging and Communication, explores how to shape your singular narratives in a problem/solution dynamic that is irresistible to your audiences.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Sarah Santacroce, founder of The Gentle Business Revolution, podcast host and author of The Gentle Business Revolution, shifts the paradigm of cutthroat, cookie cutter marketing to bringing kindness and empathy to the marketplace.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Brian Mohr, co-founder of Anthym.life, shares how his new music platform enables you to capture the musical moments that trigger the stories that have shaped who you are today and how to us these moments to connect with your colleagues and clients.

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Tim Ash, author of Unleash Your Primal Brain: Demystifying how we think and why we act, is an acknowledged authority on evolutionary psychology and digital marketing who shares why we should tap into the primal brain of our customers with our business storytelling.

Become a Master Storyteller

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Douglas Burdett, Founder/Principle at ARTILLERY, and host of the extraordinary Marketing Book Podcast, shares his top five insights from reading over 300 marketing books and hosting the authors on his top-ranked show.

Become a Master Storyteller

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Dr. Kevin Gazzara, CEO of Magna Leadership Solutions, Management & Leadership Expert, Executive Positive Intelligence Coach, Professor at 5 Universities, Speaker, and Author of The Leader of OZ, talks about personal reinvention coming out of the global pandemic.

Become a Master Storyteller

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Cassa Grant, is an international brand and leadership coach and consultant, who transforms offbeat leaders from who they think they are to who they REALLY are so they can make the impact in the world they seek through the stories they live into and prosper from.

Become a Master Storyteller

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Krista Mashore, ranked among the top 1% of national realtors for sales, author of four best-selling books including the Digital Marketing Playbook and host of the podcast F.I.R.E.D Up with Krista Mashore, shares what you can do to differentiate your brand story.

Become a Master Storyteller

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Mogens Møller, CEO, and Co-founder of Sleeknote, shares how you can use storytelling to generate more email subscribers and sales through non-intrusive popups.

Become a Master Storyteller

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Brian Burkhart, founder and chief word guy of Square Planet Presentations + Strategy and best-selling author of Stand for Something: The Power of Building a Brand People Authentically Love, shares how to tell the story of what you and your brand stand for.

Become a Master Storyteller

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Leslie Zane, founder of Triggers, the first woman-owned brand consultancy, discusses her work in helping companies grow their real estate inside consumer’s brains in what she calls the “Brand Connectome.”

Become a Master Storyteller

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Rick Cesari, the infomercial guru behind Billy Mays OxiClean, the George Foreman Grill, Sonicare and GoPro, explores the power of telling your origin story in your online videos to sell almost anything.

Become a Master Storyteller

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jason Linett, a Certified Professional Hypnotist, is a Hypnotic Influence Expert who helps entrepreneurs and business owners close more premium sales. He shares his 11 hypnotic words that sell.

Become a Master Storyteller

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Devin Miller, CEO of Miller IP Law, details what goes into launching a successful start-up, sharing your brand story and protecting your intellectual property in the process.

Become a Master Storyteller

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Chris Howell, my brother, and his daughter Dr. Elsie Bigelow, share their long-hauler story following Chris’ bout with COVID in March 2020 and what life has been like following his six-day hospital stay.

Become a Master Storyteller

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jennifer Russo, Senior Director of Corporate Communications and HR Strategy, and Rebecca Armendariz, Senior Director of Marketing and Public Relations at Banner Health, discuss COVID frontline communications and how to use stories to communicate in a pandemic.

Become a Master Storyteller

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Kenny Aronoff, named by Rolling Stone Magazine as one of the “100 Greatest Drummers of All Time” and Modern Drummer named him #1 Pop/Rock Drummer and #1 Studio Drummer for five consecutive years shares how his relentless focus on purpose made him the Rock n Roll star he is today.

Become a Master Storyteller

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Glenn Marvin founder of Konnector, a digital marketing coaching firm in Auckland, NZ, shares how to tell your small business brand story to great affect on LinkedIn to build your influence and business.

Become a Master Storyteller

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Chad Burmeister, CEO of ScaleX.ai, shares how to use AI to better understand your customers and deliver the right sales stories at the right time to exponentially grow your brand and business.

Become a Master Storyteller

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Chase McLaughlin, Director of Product at Interobang and responsible for the family storytelling app Quilted, shares how to manage a start-up during COVID-19 and how to tell your brand story from a family perspective.

   **Become a Master Storyteller**

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

John Wall, a pioneer podcaster and co-host of the Marketing Over Coffee show shares technical and storytelling essentials to launch and/or grow your podcast.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Bryan Adams, founder of Ph.Creative and author of Getting Goosebumps and his new book Give & Get Employer Branding, shares why your employer branding should repel the many and compel the few to be successful.

   **Become a Master Storyteller**

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Kate Langrall Folb, M.Ed., Director of Hollywood, Health & Society at USC’s Annenberg School Norman Lear Center, shares how her organization educates writers of the TV shows you love to provide accurate information on health and societal issues turning entertainment into education.

   **Become a Master Storyteller**

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Thomas Ahern, Chief Marketing Officer for Embark Behavioral Health, shares his 30+ years experience on how to reframe your brand storytelling from your customer’s point-of-view and what it takes to produce an energizing and educational virtual event for your people.

     **Become a Master Storyteller**

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

   Jaclyn Lambert and Britt Klontz, hosts of the We Earn Media podcast, are digital public relations pros who share a three-step process and other advice to get your clients’ stories placed in media outlets large and small.  **Become a Master Storyteller**

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Caedon Howell, host of Caedon TV on Twitch, and his brother Parker Howell, director and producer of InstaQuest, the first mixed reality Dungeons & Dragons live stream on Twitch, share their experiences and advice on how you can launch your own channel to grow your brand story.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Artem Mushin-Makedonskiy, a Russian businessman and board member of the Storytelling In Organizations interest group of the National Storytelling Network, and the founder of the first Russian story-consulting agency, Academy “Historia” talks about how stories bring diverse people together.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Peter Horton, Executive Producer of NBC’s New Amsterdam and Grey’s Anatomy who played Gary on the hit 1980’s TV Show Thirtysomething, talks about finding your identity and purpose in the stories you tell yourself and others.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Wil Shelton, President and CEO of Wil Power Integrated Marketing, explains why now is the time to reposition yourself and your brand into a focused niche to survive COVID-19 and thrive beyond the pandemic.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Kimberly Roland, Director of Innovation and Entrepreneur Programs for Better Business Bureau Serving the Pacific Southwest (BBB), shares how mom & pop main street businesses can get through COVID-19 and emerge a stronger brand.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Tom Schwab, founder of Interview Valet, one of the top podcast guest booking services in the country, shares what it takes to be a compelling, sought-after guest on your favorite shows.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Michael Zipursky, CEO of Consulting Success® and author of ACT NOW: How Successful Consultants Thrive During Chaos and Uncertainty, shares how to grow your consulting practice during COVID-19 and the economic collapse.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Bud Hanson, Executive Director, Professional and Corporate Education (PaCE) at Stetson University, explores how professional development and sharpening your skills and storytelling will prepare you to succeed in an uncertain future.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Sandy Dunlop, founder of Alexander Dunlop Ltd., is an international brand consultant shares seven marketing lessons brand storytellers can use from the Myth of the Plague.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Shlomi Ron, CEO of the Visual Storytelling Institute and author of Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories shares how to make your brand story your customer’s story to grow your business.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Simon Wainwaring, founder and CEO of We First creative consultancy, is a brand futurist, global keynote speaker, and best selling author of We First: How Brands and Consumers Use Social Media to Build a Better World.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Candice Frazer, Senior Vice President at TTI Success Insights, shares the power of words particular to an audience and why they matter in your brand, business, and leadership storytelling.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Suzanne Evans, founder of Suzanne Evans Coaching and NY Times Best Selling Author of The Way You Do Anything is The Way You Do Everything, shares five tips on how to overcome the story that makes you quit something and grow yourself and your business instead.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Marty Latz is the founder of Latz Negotiation, a national negotiation training and consulting company that helps individuals and organizations achieve better results with best practices based on the experts’ research. He also has two bestselling books Gain the Edge! and The Real Trump Deal: An eye-opening Look at How He Really Negotiates.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Ross Sylvester, Product Lead for SponsoredScholar at CampusLogic, shares why to unveil your brand story during COVID-19.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Drew McLellan, president of the Agency Management Institute and Michael Gass, founder of Fuel Lines Business Development provide insights on what agencies can do right now to cope with the market dynamics of COVID-19 and prepare for the rebounding market.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Saksham Sharda, Creative Director at Outgrow.co, shares how
you can add interactivity to your brand storytelling through quizzes, surveys, calculators, giveaways and other interactive content.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Pete Walsh, Master Coach and founder of The Family Business
Performance Center, and Ray Artigue, public relations and crisis communications expert, share positive approaches to navigate COVID-19 with your family and your business.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Park Howell, author of the new book Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, and founder of the Business of Story consultancy demonstrates the proven narrative frameworks he teaches through his origin story.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Glenn Marvin founder of Konnector in Aukland, NZ, and Shawn
Callahan, co-founder of Anecdote in Melbourne, AU, provide a look from down under on the Coronavirus and the work they’re doing to grow their companies and raise their spirits.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

My brother, Chris Howell, shares his harrowing experience battling COVID-19 as his daughter, Elsie Bigelow, describes her long-distance phone calls to be with him as she drove across the country after graduating from medical school in Philadelphia to her residency at The University of California San Diego.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

John Lincoln, CEO of Ignite Visibility, one of America’s top digital
marketers shares how you can respond to the Coronavirus from a digital marketing strategy perspective, as there’s something EVERY business can do.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Microsoft’s Head of Global Internships, Miri Rodriguez, and Investment Advisor Robert DiMeo share ways to show up positively every day with your brand storytelling during the coronavirus crisis to help those who need you.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Lynne Goldberg, co-Founder of Breethe, a leading meditation app
and author of Get Balanced, Get Blissed: Nourishment for Body, Mind, and Soul, and international media expert shares how to wrestle control of your mind to create a stronger inner storyteller during the COVID-19 crisis.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Gavin Hammar, founder of Sendible, and Coral Wulff, Customer
Success Specialist, share tips on how to stay connected to yourself and your online community during the COVID-19 crisis.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Jay Baer, founder of Convince & Convert, and Pamela Slim, founder of K’é Main Street Learning Lab, both best selling authors and thought leaders on business, share advice on how to stay happy, healthy and productive while working from home during the COVID-19 pandemic.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Shawn Callahan, the author of the award-winning Putting Stories to Work and founder at Anecdote, the world’s largest business storytelling enterprise, shares his five-story tactics to bring data alive with your audience and move them to action.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Jeff Fromm, president of FutureCast, a consumer trends consultancy, and author of The Purpose Advantage: How to Unlock New Ways of Doing Business, reveals how a brand’s purpose is playing an increasing role in the decision-making of modern consumers.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Magdalena Adamska, founder of BrandStruck.co, the only online database of brand strategy case studies to help you understand the positioning of the world’s most admired brands, shares the similarities and differences between them and explores the power of brand archetyping.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Michael Margolis, founder of Get Storied, is a 20-year veteran of disruptive storytelling, especially in big tech and shares his insights from his new book, Story 10x: Turn the Impossible Into the Inevitable.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Nosa Eguae is an NCAA National Champion football player and a first-generation Nigerian American speaker, philanthropist and social entrepreneur whose goal in life is to eradicate the Disease of Low Expectation in athletes and young people.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Avni and Dr. Shyam Shridharani, accomplished health care professional and renowned spinal surgeon, share their brand origin story for the new all-natural supplement they created because traditional medicine did not help Avni with her debilitating seasonal allergies.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Gavin Hammar, founder of online storytelling platform Sendible, and three of his clients share best practices on how to make your stories work on social media to grow your business and those of your clients.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

André Martin Hobbs, founder of Prêt, Auto, Partez, shares how their focused purpose-driven brand story has grown their Montreal-based car dealership by 3x.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Sandy Dunlop, founder of Alexander Dunlop Ltd., is an international brand consultant who explores myth, archetype, ritual, and global cultural research to create identity and meaning for purpose-driven brands.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Jonathan Slain, Founder, and CEO of Recession.com and author of Rock the Recession: How Successful Leaders Prepare for, Thrive During, and Create Wealth After Downturns, shares how to recession-proof your business and brand story in preparation for the next big downturn, which may be closer than you think.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Jeff Malkoon, founder of Peanut Butter Americano, demonstrates how a purpose-driven brand story creates meaning for and elevates the value of a commoditized item like peanut butter into a product that makes an important impact on the world.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Raphael Bemporad, a founding partner of BBMG, a brand and social innovation consultancy driving business growth for positive impact in the world, shares how leading purpose-driven brands are telling their stories.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Sonny Patel, founder of Insurmi, an AI-based engagement platform that top-tier global carriers use to simplifying the buying process, shares how to use storytelling to get your startup funded and spur its growth.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Jude Charles is a story-driven filmmaker, brand strategist and speaker. He details how you can use his Dramatic Demonstration of Proof™ process to create your purpose-driven brand story that turns inspired prospects into loving customers.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Matthew Pierce, Learning & Video Ambassador from TechSmith, the global leader in screen recording and capture software, leads the TechSmith Academy and Camtasia Certification programs and explores how to use images and videos to make your tutorials powerful training vehicles for your audiencs.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Steve Kosch, founder of Media Training Network that coaches CEO’s, politicians, authors, athletes, and speakers, shares his experience as an on-air personality for ABC, The Weather Channel, and CNN to help you own any media stage with your leadership storytelling.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Dr. James McCabe, a Doctor of Philosophy from the University of Oxford and professional corporate storyteller, explores the difference between rhetoric versus narrative, spin versus story and how to be an emergent storyteller for the growth of your organization and your people.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Andrew Revkin, Director of Initiative on Communication Innovation & Impact for the Earth Institute at Columbia University, creator of the Dot Earth blog, author and former science and environmental writer for the New York Times, explores the power of simple and complex narratives for the sustainability of your message and mission.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Michael Houlihan and Bonnie Harvey, founders of Barefoot Wines, and co-authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand, reveal how they use business audio theater for more compelling brand storytelling.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Sarah Weise, CEO of Bixa, an award-winning research firm, and author of Instabrain: The New Rules for Marketing to Generation Z, shares how to storytell to this young and enormous consumer market.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

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Derek Thompson, a staff writer for The Atlantic, host of the Crazy/Genius podcast and author of Hit Makers: The Science of Popularity in the Age of Distraction, shares the magic of familiarity and novelty to make your stories connect with the human mind and move your audiences to action.

Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Christopher Wallace, co-author of the study Have Your Story Straight? Why Brand Message Dilution Hurts in the Experience Economy, explores how to enroll and align your people to fulfill the promises you make in your brand storytelling to win customers.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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Bob Langert, the Senior Sustainability Advisor for The Context Group, retired VP of Sustainability at McDonald’s and author of The Battle to Do Good: Inside McDonald’s Sustainability Journey, shares how you can create allies for your social causes by honing your purpose-driven storytelling skills.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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Keith Quesenberry, author of Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, shares findings from his latest study on how intentional storytelling using a five-act story structure will provide you greater odds of your content going viral.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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Jeff Friedman, co-owner and captain at Maya's Legacy Whale Watching, and his wife Joelle Prochera explain how having the courage to follow a calling has resulted in an incredible story with profound impacts.

Become a Master Storyteller

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Paul Smith, author of The 10 Stories Great Leaders Tell, walks you through the story examples and why, how and when you tell them to grow your people and your purpose-driven brand.

Become a Master Storyteller

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Alycia de Mesa, Founder of de Mesa Training & Advisory, an
author of several books on branding and a classically-trained improvisational harpist shares how to create greater impact for good with your purpose-driven brand stories.

Become a Master Storyteller

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Kahlil Ashanti, an entertainer/entrepreneur who was a performer in the United States Air Force and Cirque du Soleil, created the pay-what-you-want ticketing platform of WeShowUp.io from lessons he learned by always placing his audience front and center in his storytelling.

Become a Master Storyteller

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Chapman Downes, the Peabody award-winning producer for HBO’s
Real Sports with Bryant Gumbel, now in its 22nd season, details how they craft stories that attract an avid audience and sometimes change the world through the telling.

Become a Master Storyteller

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Bill Rozier, a World Marathon Majors conqueror and digital
marketing pioneer responsible for a $100+ million pipeline in annual revenue for the $2 billion telco giant Ciena, shares his secrets for winning the endurance race of brand storytelling for B2B enterprises.

Become a Master Storyteller

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Shaan Patel, founder of Prep Expert, a Shark Tank and Mark Cuban backed company, earned his MD/MBA from Yale and USC and is a dermatology resident physician at Temple University, teaches high school students how to use storytelling techniques to excel with the SAT & ACT tests and in life.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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Jessica Blank, award-winning writer, director, actor and story
consultant explores how storytelling can connect, inspire and motivate people to transform society for the better.

Become a Master Storyteller

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Mitchell Levy is a global credibility expert, TEDx speaker, and
international best-selling author of over 60 books shares how you can be an Amazon bestselling author in four months.

Become a Master Storyteller

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Jonathan Keyser, author of You Don’t Have to Be Ruthless to Win,
shares his disruptive approach to “Selfless Service” that has helped him build Arizona’s largest commercial real estate brokerage firm and one of the fastest-growing in the country.

Become a Master Storyteller

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Tommy Griffith, founder of ClickMinded, journeyed through
PayPal and Airbnb as an SEO expert to start his own firm that teaches digital marketing and shares how being naïve, courageous and a bit lucky will lead to a great business and story.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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Jamie Dunham, President, and Founder of Brand Wise shares what
brand stories women want to hear and connect with from brands and why it matters.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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Gerald Graff and Cathy Birkenstein, authors of the wildly popular
book on academic writing called They Say/I Say: The Moves That Matter in Academic Writing, share how you can use these communication templates to win over an audience while selling your point-of-view.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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Robert DiMeo, Co-Founder and Managing Director at DiMeo
Schneider & Associates, a Chicago-based investment consulting firm and author of 50 Billion Reasons to Grow Your Practice: A Guide to Success & Enjoyment for Investment Advisors, shares how to compound the growth of your purpose-driven B2B practice with business storytelling.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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Payman Taei, founder of Visme, a leading visual communication tool, draws out how you turn your data into drama through the use of visual storytelling and infographics.

Become a Master Storyteller

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Rick Smith, founder of TASER (Now Axon) and author of The End of
Killing: How Our Newest Technologies Can Solve Humanity’s Oldest Problems, shares how a story is the only way to change what many Americans value as the right to bear arms that leads to the senseless deaths of tens of thousands of people into believing in a technology solution that makes killing obsolete.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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Kymberlee Weil of Strategic Samurai has coached 300+ TEDxspeakers and shares how to find your core idea, transform it into an unforgettable message using story, structure and staging to move people to action.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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Drew McLellan, president of the Agency Management Institute,
shares best practices for running your advertising, public relations, web, digital or design agency starting with understanding your origin story and why you do what you do.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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Ken Kerry, co-founder of Script to Screen, a leading direct response
agency, and author of the new book This Works Marketing: The Proven System Generating Billions in Sales for Brands and Every Size Business, shares how their approach to direct-response storytelling has generated over $6.5 billion in sales for products and services.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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Dr. Randy Olson, Ph.D. Evolutionary Biologist from Harvard and a graduate of the legendary USC film school, and I will explore how you can use the ABT in branding and your business communications. Plus, he’ll share with you his view of Narrative Selection and how only the best communicators will survive.

Become a Master Storyteller

Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Adam Goodman, the third-generation President & CEO of Goodmans Interior Structures in Phoenix, shows how a purpose-driven brand inspires your people, aligns your culture, informs your business strategy and enhances your sustainability.

Become a Master Storyteller

Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Tania Katan, author of Creative Trespassing: How to Put the Spark and Joy Back into Your Work and Life, shares her journey on how to smuggle creativity into even the most soul-sucking workplaces to inspire productivity.

Become a Master Storyteller

Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Maestro Roger Nierenberg, creator of The Music Paradigm and author of MAESTRO: A Surprising Story About Leading and Listening, reveals how he uses the powerful storytelling forces of a symphony orchestra to create more empathic and influential business leaders.

Become a Master Storyteller

Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Mike Huber, Senior Director of Business Strategy and Education for Vertical Measures, explore how they teach SEO through a new storybook: The Customer Journey: How an Owned Audience can Transform Your Business

Become a Master Storyteller

Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Neal Smoller is a holistic pharmacist who is fed up with our health care system – both the medical and natural products industries – and shares how he developed his brand story for his new venture, Woodstock Vitamins, to provide better products, better advice and better information without any BS.

Become a Master Storyteller

Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

Dr. George Basile, Biophysicist and Professor in the School of Sustainability at Arizona State University, describes how you can use the fundamental organizational force of brand storytelling to reframe social challenges like climate change as strategic business opportunities.

Become a Master Storyteller

Join Park Howell in Phoenix, Arizona on June 6 for a Storytelling Masterclass to kick off an 8-week Deliberate Practice Program. Learn more and reserve your seat today at https://businessofstory.com/phoenix-masterclass/

As our attention spans grow shorter, most of us look for new ways to absorb stories. But it's challenging to make your story stand out amongst all the noise and distraction. On this week's show, welcome to the world of the virtually immersive novel where tech and the printed work take you on a Sci-Fi adventure.

The creator, L.S. Larson, president of Axon, formerly Taser International, shares his inspiration for creating the future of storytelling and how your brand can immerse your audience in your stories, too.

“What exists today is just not enough.” —L. S. Larson

L.S. believes that writing out of passion creates authenticity in promoting your brand story. After becoming a father of three daughters, L.S. set out to write a sci-fi series that would not only be fun but also show his girls that they can be great inventors and make a massive impact.

Marrying technology and art, the Intergalactic Institute of Science and Technology (IGIST) Experience app immerses the reader and transports you to the IGIST Universe. The innovative app combines the essential elements of an e-reader with gamification you might find in Fortnite or your favorite filter on TikTok. But the real power of the experience stems from the compelling story that is elegantly enhanced by all the capabilities of your smartphone.

So, is it a book? A game? An augmented reality app? Turns out its a little bit of everything. His immersive novel enhances the story with photorealistic illustrations and animations that pop up throughout the text. As readers progress through the story, they earn badges and coins which they can then use to purchase character portraits and stickers, as well as character cards.

In this week's show, learn about the world's first immersive novel and how you can use these storytelling techniques for your brand.

“No matter what problems we face and idea can prevail.” —L.S. Larson

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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You hold the power to create the life you want. But the world has become so chaotic and so full of noise it's difficult to distinguish your own authentic story from the story the world is telling you. Therefore, it is important to pause and take a journey back to awaken the aliveness that is sleeping within you through the power of a purpose-driven brand story.

Eighteen years ago, Chad Gabriel started out as a webmaster for Tuthill and eventually moved up the leadership ladder to his current role as Sherpa of Purpose — an ambassador of the company’s mission to wake the world. He is also the host and narrator of a documentary series, "The Search for Aliveness" where he features incredible, real-life stories from different people from all over the world, talking about their distinct views on what makes them feel alive.

On this week's show, Chad will share his team’s insights learned from creating a documentary series on aliveness and how we can wake up to our world and the life we truly were meant to live.

As Tuthill says, "Aliveness is an energy, a belief and a way of life that brings passion to everything we do. It exists in everyone, everywhere. As children, we imagined we could do or be anything, but as we grow and learn many of us are conditioned to believe that the aspirations we had are impossible, dimming our spark and losing the chance to live the life we were born to live."

Chad will inspire you to look within yourself and silence the negative stories you used to believe in. Through this, you can reveal your true purpose and use it to direct yourself along the path where you can start living the life you want to live.

“The fruits are in the roots.” —Chad Gabriel

By discovering your purpose, you can invigorate stories of passion and aliveness in your brand and translate that passion into the work that you do, to the people you work with and into the products and services that you offer.

Listen to this week’s episode to start waking the world with your purpose, with your aliveness, and with your authentic brand story.

“People can create the lives they want to live through awareness and choice.” —Chad Gabriel

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

All businesses have stories. It doesn’t matter if you own a small-scale business, a medium enterprise, or a large corporation – they all come together with a common denominator: a brand story worth telling. So how do you know when it’s time to evolve your business and your brand story?

With every company’s evolution and growth, the brand story needs to evolve because you want your people to take part in that evolution. But what comes first the business or brand story evolution?

My guest this week, John Oeschle, is the president and CEO at CRM and marketing automation software provider, Swiftpage. You may remember John from an earlier Business of Story episode when he was on the journey of building a thriving brand culture through storytelling.

John explores the importance of evolving your brand story to transform your business, but that starts with getting your employees to buy into the new narrative. He believes courage, passion and tenacity play vital roles in the success of your business. Does your brand have what it takes to evolve and thrive in a crowded, changing market?

"I want you to do something that scares you. It scares you, then you break through the fear, and you accomplish it. And then you can tell your story." —John Oeschle

Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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We all tell ourselves stories. We all have collective, imagined realities. But these stories are critical because they can either make or break you. Therefore, it's also important to take a step back, re-evaluate, and re-write these internal stories to make sure they're in line with our personal and professional goals and our subconscious mind isn't tearing them down.

“There is nothing either good or bad, but thinking makes it so.” —Hamlet

I have never quoted Shakespeare in any of the past Business of Story episodes, but that line seems appropriate for this episode.

This week's guest is an editor of sorts who helps people re-write their internal narratives to achieve external success. And he does it in a truly original and fascinating way.

Jason Linett is a speaker, author, and award-winning hypnotist who helps leaders build million dollar brands through crafting and living into new stories. And he performs these reframings through hypnosis. His new book, Work Smart Business: Lessons Learned from Hypnotizing 250,000 People and Building a Million-Dollar Brand, is filled with examples of how this strategy has worked for many successful business owners.

Jason will teach you how to re-write your internal narratives through hypnosis. He'll show you how to craft a new story by allowing yourself to "dehypnotize" the personal blocks you have built around yourself, hindering your business' or professional growth from success.

"My work is focused on what’s great about you, how do we harness that, how do we put that to use?" —Jason Linett

Jason will convince you to rid yourself of the self-imposed excuses that lie dangerously in all of our “becauses” and shift towards “this is why”. He will help you get back to your true self, celebrate your relationships and discover your own magical moment.

Tune in to step forward into a whole new story of building business success.

Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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Work Smart Business: Lessons Learned from HYPNOTIZING 250,000 People and Building a MILLION-DOLLAR Brand

How “woo woo” does it sound if I tell you we are all made of stardust?

I guess it depends on the messenger. If you hear it from someone who has a doctorate in astrophysics and has mastered the study of the entire solar system, it might sound like a natural science phenomenon.

The real question is: how do you make people actually care about the amazing findings science brings us? How do you create context for complex subjects that captivates our divided, hurried attention?

The answer is revealed in this week’s Business of Story by our guest, Dr. Ghina Halabi, Ph.D. She is a Space Scientist at Cambridge University, founder of shespeakscience.com and the first Ph.D. Astrophysicist to graduate from the American University in Lebanon.

She shares her story as a young woman fighting to create opportunity in a sea of people trying to find their place under the sun. Learn why we shouldn't be afraid of challenges and how a mere curiosity can lead to the discovery of who you are designed to become.

"This is how I’ve lived my life so far. Enjoying a challenge, overcoming it and moving on to the next thing." —Dr. Ghina Halabi

Dr. Halabi will speak on her perspective about how we are all products of stardust, and that celestial bodies have their own life cycles and stories, just as humans do. Her discovery of the golden thread that connects everything together will be the greatest tool you can share on your own journey to help you overcome your “story phobia”.

"Story is the heart of Science." —Dr. Ghina Halabi

Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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Two weeks ago, I bought a pair of black wingtip shoes from the Johnston and Murphy store at Scottsdale Fashion Square. I noticed a pair of blue dress shoes that I had bought in Chicago six months earlier were marked down by $40. I mentioned this in passing to the cashier. When she rang up my new pair, she knocked $40 off of them. I wasn't looking for a deal. But she was empowered to give me one.

That was the best $40 Johnston and Murphy could've spent on advertising in that moment. Because I am now telling you, and they have a loyal customer in me.

We've heard customer loyalty discussed often, but it's not one associated with many modern-day brands. Therefore, on this week's show we're breaking down what customer loyalty really means and how you can build it with your brand story.

Our guide is an expert at exploring the power of a shared brand narrative in building customer loyalty. Barry Kirk is the vice president of strategy at Maritz Loyalty, a consultancy that uses behavioral and decisions sciences to build customer loyalty for their clients. Barry uses a multi-loyalty framework to create ritual use of your offering by your customers. And he's sharing that with us, so you can use it too.

Barry will explore where values and loyalty go hand-in -hand and differentiates loyalty marketing from the 80's versus today. Here's a hint: people don’t choose based on the brand, but on the brand that provides the most compelling story.

Give employees the opportunity to be human with their customers. After all, it’s not all about having the best product, but on having the most compelling experience. —Barry Kirk

Find out how you can turn your customers’ loyalty from transactional to relational, and from passive to active.

We're also getting a bit tropical in this episode. Barry will lead you inside the cobwebs of a fixture in American history and culture, a tiki bar, to share how it may be the ultimate expression of storytelling in business. So grab your mai tai and tune in.

Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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The medium you choose determines the kind of message you will share to connect with your audience. And most of us use our analytical left brain approach to understand what drives our customers. But this only covers the behavioral side, and isn't encompassing the full picture of what customers want and need.

Therefore, in this week's episode, discover a revolutionary way of understanding audiences and how to effectively communicate through Algorithm and Anecdotes. The answer will come straight from someone who has been using algorithm and codes since he was 13 – Pete Sena.

Pete is the founder and Chief Creative Officer of Digital Surgeons, a design company that helps its partners design forward-thinking brands, business models and experiences. They design brand experiences for notable companies including Lego, The US Open, and Sabra.

Pete believes that creativity and curiosity have the power to not only change people personally and professionally, but that it can also change the planet.

"What better way to tell a story of who you are than how you express yourself, how you dress, how you show yourself to the world?" — Pete Sena

What message is your medium sending, and are you using it effectively?

Learn how Digital Surgeons' brand storytelling process leads with empathy to strengthen and enhance customer experiences and opportunities. They've mastered the art and power of using technology for storytelling.

"I could shake my reality and others’ reality by writing codes in the computer." —Pete Sena

He takes us on a journey of how they did all of this with one of my favorite brands, Camelbak, the hearty hydration company that seems nearly ubiquitous with hiking and the great outdoors.

Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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The way we typically consume stories is how they are told — starting from the beginning to the finale. But it's important to realize that not all stories are linear. Therefore, on this week's show, we're exploring a non-linear approach to telling stories using a variety of media channels to scale the same story.

But the concern is if we tell the same story from a non-linear approach framed with different perspectives and media, will it be as effective? We'll get the answer straight from the man who pioneered transmedia storytelling, otherwise known as "Cine Experiences", Zeke Zelker.

Zeke Zelker is an award-winning filmmaker who produced the first transmedia project, Pandemic, at the Sundance Film Festival. His current project, Billboard, goes beyond any movie experience as it is aired in a multitude of ways via different platforms.

“Learn how to succeed by learning as you go.” —Zeke Zelker

Billboard is first featured in social media, then segues to live events and eventually evolves into a web series. Finally, it turns into a feature film, then a game, while different brands get to ride along the myriad events and utilize these platforms to showcase their own brand stories.

In this week’s episode, Zeke will share how his childhood experiences growing up in an amusement park shaped his unique perspective for transmedia storytelling. Through this approach, you can also co-create and tell a story creatively that’s completely different from how other brands are doing it.

“Take your ego out and listen to your audience. Test things, break things, make things.” —Zeke Zelker

As he relives the three major lessons he learned growing up in a Pennsylvania amusement park, Zeke shares his four phases of creation, which you can use as a guide to create your own brand stories through transmedia storytelling.

Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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One of the most contentious issues among our political leaders is climate change, and the Green New Deal is furthering the conversation and the divide. But many leaders of purpose-driven brands are finding new ways to frame sustainability as a tremendous business opportunity. So how do you use your brand storytelling to open minds, especially when attempting to bring polarized worlds together? Bruno Sarda, Head of Sustainability at NRG, the country’s leading integrated power company with a goal of creating a sustainable energy future, shares how he uses storytelling to open the hearts and minds of customers, legislators and students. He is also a professor for the Executive Masters of Sustainability Leadership at Arizona State University. Bruno will share the nuances of storytelling to help you find common ground with a contentious audience. It starts by minimizing negative impact and maximizing the positive through the stories you tell. Bruno will challenge your comfort zones and encourage you to look at sustainability in a whole new way. As he says, “Sustainability is not about doing without, but doing differently.” Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

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Why is happiness elusive? Why can’t it be as easy as knowing what makes you happy and doing exactly that? Think about it. Later, you’ll come to realize your important role in resolving this dilemma. In the pursuit of elusive happiness, we can use stories to connect even the greatest divides.

It is a privilege to have Jonathan Haidt on this week's Business of Story podcast. Jonathan is an American social psychologist who wrote the book The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom. In this book, he explored the relationship between modern science and ancient philosophies like Buddhism and Stoicism. Using the metaphor of the elephant and the rider, he rationalized that the subconscious mind is constantly at war with our conscious mind. That's the reason why our actions are often the exact opposite of what we're thinking or feeling.

What is it that divides us? Jonathan touches on the subject in his book The Righteous Mind: Why Good People are Divided By Politics and Religion, showcasing how moral judgments arise from gut feelings, and why many of us have such different intuitions about right and wrong.

In his new book, The Coddling of the American Mind: How Good Intentions and Bad Ideas are Setting Up a Generation for Failure, Haidt, with his co-author Greg Lukianoff, the president of the Foundation for Individual Rights in Education, reveal how we can overcome the polarization we’re now seeing in universities as the iGen. Or Gen Z, kids born in 1995 and beyond.

How can we conquer this division through storytelling and link our worlds together? In this episode, find out how the stories we tell ourselves influence the varying truths we live in our everyday lives. How can you use storytelling to connect our internal and external divides?

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Happiness Hypothesis. Finding Modern Truth in Ancient Wisdom

The Righteous Mind: Why Good People Are Divided by Politics and Religion

The Coddling of the American Mind: How Good Intentions and Bad Ideas Are Setting Up a Generation for Failure

In 1995, a convict of a federal drug case was given a reduced sentence of probation. Why? The judge saw a video of him taking care of his wife who was very sick. The video showed how his wife's entire life depended on him. Most importantly, it showed who will be affected most by the judge's decision -- the sick and dying wife who didn’t have anything to do with the crime.

That alone influenced the judge’s decision because it appealed to his human side. That’s the power empathy has.

In this episode, hear more of these stories from my guest, Doug Passon. Doug is a defense-attorney-turned-filmmaker and founder of The Sentencing and Post-Conviction Film Festival. He shares how a story and a picture, when combined to bring out the truth, can lead to reduced sentencing.

Even if sentencing doesn't pertain to your life at this moment, Doug will entertain and enlighten you through his documentaries that will make you look at some of the convicts in a different light. It reminds us that we don't have the whole picture; they are often depicted as "bad people", yet they are also humans with stories worth hearing.

Learn how to induce empathy in your audience, which could persuade your listeners to make different decisions. Doug also shares the 3 primary elements to make a story cinematic. By knowing these elements, you can find a more compelling way to tell stories.

Tune in to this week's show and learn a thing or two on how we can speak the truth, show the truth, and live out the truth surrounding people’s life journeys. In doing so, we’ll find out how to be more understanding and empathetic, helping us arrive at fairer judgments and sounder decisions.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Back in 2013, I was working with different executives for the Sustainability Leadership Program for Arizona State University. I was one of three speakers and after I was introduced, the executives’ reaction was, “Oh, the soft skills guy!”

Little did I know, there was already warfare between technical hard skills and communications soft skills. A recent report from the World Economic Forum revealed the 10 most in-demand skills in business according to LinkedIn. Hitting the top spots are creativity, persuasion, collaboration, adaptability and time management. Apparently, as technology advances, the employers' need for soft skills from their employees also advances.

At the core of each of these skills is the ability to tell a clear and concise story.

Our guest this week teaches us how to be an emerging, victorious voice in a noisy market by clarifying our message. Steve Woodruff is a professional coach and author of the book, Clarity Wins: Get Heard, Get Referred. He provides consultation services to professionals who need help discovering their perfect fit.

Famously known as the King of Clarity, he believes that every business or professional needs focus and clarity of purpose. This is essential to advance in a noisy market.

Steve teaches professionals how to have fresh focus and develop clear messaging. His goal is to get your voices heard and emerge. When you are truly heard, you captivate the right audience who will eventually refer you to new opportunities.

The great news is that in order to master a critical soft skill, you only need to build on your communication capabilities through storytelling. When you master storytelling, you’re hitting the jackpot in building on one of the most in-demand soft skills in these modern times: communication. Tune in and let’s apply clarity in our messaging and business storytelling.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Clarity Wins: Get Heard. Get Referred.

This week, we’re doing something different from the past 179 episodes. It's my turn to be on the hot seat and my guest, Wanita Z-Fourie, will be the one asking the questions. In this show, we discuss how to use storytelling to grow your following.

Wanita is an African Kiwi and a social media professional who founded The Online Business Academy and an annual Social Media Conference New Zealand, where I'm honored to be a speaker. She tours the world to speak and teach different businesses and organizations about social media marketing. Her travels became a great medium for her to experience the world first hand, which enabled her to learn different ways to tell a story with authenticity and integrity. Both qualities are essential in ensuring the success of storytelling in social media.

On this show, Wanita will share how authentic storytelling is essential in growing your online following. She’ll teach you how you can be genuine in your communication and still get your points across. You'll also learn how to tell stories based on what your heroes (aka your customers) really want and need, as part of your business branding.

As we discuss how I grow my following on the Business of Story, I share the origin story of the Story Cycle System -- the 12 Steps in Campbell’s The Hero’s Journey, which I refined into 10 shorter steps to fit into the business world.

Because when you focus on using the steps of the Story Cycle System, your social media marketing and communications can become easier by using your power of narrative intuition.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Have you ever been telling a story and your words failed you? And I don't mean that you didn’t have a word for what you’re thinking or feeling. Oh, no. You thought of the best word you could possibly think of. Still, it wasn't enough to express exactly what you wanted to communicate, or your audience wasn't understanding the message.

Maybe you should have drawn it out. It turns out that doodling lines and shapes make an even more meaningful and unforgettable story.

If you're like me, you probably think you don't have the chops to draw. Or, you're probably thinking, "How can shapes and stick figures add relevance to the words I’m saying? Or writing?"

Fortunately, my guest this week, Lisa Rothstein, is a published New Yorker cartoonist and a featured author and illustrator in several best-selling books. She's an award-winning ad agency copywriter and creative director best known for the famous “Just Wait’ll We Get Our Hanes on You” campaign that changed America’s favorite underwear brand. Currently, she's co-author of the blog and upcoming book, The DaVinci Dilemma: How Multi-Talented People Can Get More Done And Get More Joy Out Of Life.

She uses unique methods like cartooning to help corporations and entrepreneurs see their ideal clients, products, mission and brand stories in new and unforgettable ways. Today, she's guiding our hands to doodle with confidence.

Lisa will help you discover a unique way of telling and expressing your story. Consider this a new option and means of expression. This way, we are able to explore different styles and techniques that can help us capture the most meaningful stories of our lives.

Bottom line? It really doesn't matter if you're good at drawing. Words or pictures alone aren't as meaningful, so get out there and start doodling to help your audience truly understand your stories.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Sometimes, what should be a source of pride, financial security, and wealth for the family becomes a source of heartache, dysfunction, and conflict. The want for power and control is what separates families. This is why it is essential to have leadership coaches who can teach the essence of storytelling in building a successful family business.

Years ago, I was a football game watching my son, where I met this week's guest, Pete Walsh. I was at a point in life contemplating whether I was stuck or if I was being nudged to a deeper calling. Little did I know that the universe was listening to my subconscious desires. Sometimes, you meet someone who can light the path for you and show you the way. Pete was that person for me, and has been instrumental in my transition from the advertising world to speaking and brand story workshops with Business of Story.

Pete Walsh is a leadership coach who came from a prominent family business. He's also the author of the book Coach To Win The Leadership Game. Pete is a firm believer that a family doesn’t just happen in the bloodline, it can also be in small groups: a group of people caring about one another, believing the same thing, pursuing the same goal, is a family.

He also believes that when people come together and learn to have “productive conflict”, build off each other’s unique styles, then they can make a powerful team. Pete will teach us how to become a detached observer and a reflective practitioner so we can listen to the stories we are telling ourselves. He can push you out of your comfort zone and make you say, “That is not my story. This is my new story.”

In this episode, understand the important role of leadership storytelling in the attainment of success in business. Life is indeed short. And because it is, we are all encouraged to stop telling ourselves the wrong stories. Take responsibility for your happiness and live on the tagline: “destroy the competition, not the family.”

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

This episode holds a special spot in my heart because my father, Keith Clinton Howell, passed away recently. We recorded this episode three days after he was buried and I felt he was the one who led today's guest to the show. My guest is someone who went through severe losses –family members, a job she really loved - and came out kicking. Surprisingly, hitting rock bottom and going through the lowest point in our lives can help unravel our most powerful story.

Let’s welcome 2019 as warmly as we welcome our guest today, Andrea Cadelli, author of Life After This. Andrea is a storytelling coach dedicated to helping people achieve positive transformation. She is also a director, producer, and the founder and CEO of Newcastle Media.

As she talks about that one point in her life when she was at her darkest, she aims to impart the 6 steps she took to rise above the pit. She calls these steps the 6 heart fire stories. Andrea will also teach us how to write our own heart fire stories, how to live into those to achieve just about anything you wish to achieve – which is our goal for 2019.

Life is filled with inevitable events. When we deal with difficult times, all we can do is to try to get through and overcome them. Through this episode, we hope to ignite emotions, inspire change, and influence results simply by sharing our stories. Learn how to write your own "Be statements" and internalize that one thing we all have within ourselves that can push us over the top.

Let’s all start the new year living out our own self-narratives.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Life After This: 6 Heart Fire Stories To Pick You Up When Life Knocks You Down (A Spiritual Journey Book)

Many sales and business professionals ask themselves questions every day.

"How do I earn the trust of my audience?"

"How can I become an effective salesperson?"

The answer? Ask your audience and customers questions. And after hearing their questions, offer a solution through your own story. Because you can earn trust through storytelling.

When is a particular story applicable for a specific type of audience?

Mike Adams joins me on this week's episode to share the different stories we need to tell in order to effectively sell. Mike is an engineer-turned-salesman who also authored the best selling book, Seven Stories Every Salesperson Must Tell. He is currently managing a team of salespeople from different parts of the world for corporations like Schlumberger, Siemens, Nokia, and Halliburton.

In the show, we'll go through a little discovery process together to find each story. Some of the stories may come as a surprise to you, but they are all interconnected to one another. As a matter of fact, we’ve already been practicing them. All we need is to identify the story that works for us and how to tell it.

And if you're not a salesperson, don't worry. Any profession needs to sell their services in some way. Mike believes that our backgrounds are not a hindrance or a limitation. After all, whether you’re an engineer, a doctor, a pilot - you can also be a salesperson. Just like our guest today, Mike Adams.

Tune in to find out how to use storytelling for sales by mastering seven different stories for your business.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

One of the most fearful words that has ever existed is "failure". It hinders even the most ardent dreamer from pursuing their dreams. This fact made me thoughtful of an important question: if we remain fearful, will our dreams ever come true?

Before recording this week's show, I was reminded of an old dream of mine to become a Spring DJ for KUGR radio in the 1980s. It was the craze back then before the internet came into existence. When I was asked to audition, I chose not to. To me, not trying at all was a better approach than trying and failing.

This fear made my dream of becoming a Spring DJ unrealized. It was only later on when I realized the lesson out of that experience. And we do things like this every single day.

Conflict and failure are in the heart of every story we tell. So if you’re avoiding it, you’re choosing not to take the journey that can change your life for the better forever.

My guest on this week's show, Andrea Waltz, co-author of Go For No! Yes is the Destination, No is How You Get There, shares how to reframe your story about failure so you can gain more confidence in pursuing your dreams.

Andrea is an expert at fun, fabulous failures. Yep, that's right. Failing doesn't always have to be scary. Andrea will teach us how to turn our stories of failure into stories of success. Starting with the mindset, she will change the way you think, feel and respond to failure. Then, you'll be liberated from the fear of failure and rejection. Once that fear is gone, only then you can unleash your most extraordinary story.

My goal with this episode is to help listeners understand the important role of failure in the attainment of success. Today, find out why embracing failure and rejection is important in crafting and telling your story. Learn about the 5 levels of failure, how to deal with these levels, and how to combat the fears that are hindering you from telling your stories.

Now, who has a connection for a college radio station that needs a new DJ?

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

The actual aesthetic of our voices is something many of us have worried about at some point or another. We've all seen or heard a recording of ourselves and thought, "Is that really what I sound like?"

The good news is that perception can be changed. Yes, we can even change how we hear our own voices through simple exercises and mindset changes. And more importantly, we can change the way others hear and understand our communications through vocal awareness.

In this week's show, we're diving into how to use our voice as an instrument to become a better business storyteller.

How we tell a story vocally is just as important, perhaps even more important, than the story itself. Your voice's pitch and speed contribute to what others perceive as inauthentic and what we trust. That's a skill that must inherently be ingrained into our primal minds. It takes some serious vocal awareness, disclipline and dedication to master it.

My guest is Arthur Samuel Joseph, founder and chairman of the Vocal Awareness Institute. Arthur is widely recognized as one of the world’s foremost communication strategists and authorities on the human voice. He’s coached talented individuals like Angelina Jolie, Sean Connery, Tony Robbins, Stephen Covey, Jerry Rice, Kareem Abdul Jabbar, and many more.

His voice and leadership training program, Vocal Awareness, teaches Communication Mastery through a disciplined regimen of specific techniques designed to cultivate an embodied and enhanced leadership presence and personal presence.

Tune in to hear Arthur Samuel Joseph, world renown voice coach to the stars, teach you techniques on how to use your most powerful but underutilized instrument (your voice) to bring sincerity, depth and persuasion to your business storytelling.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Richie Prynne, a young street performer (also known as a busker) formed CC Smugglers in his early twenties. He knew it was hard to make it as a band these days, and that they'd have to get creative with their marketing to really stand out.

Their idea? 'Guerrilla Busking.’ They'd pop up and play to queuing crowds waiting to go into similar shows. The long list of targets included the fans of SeaSick Steve, Old Crow Medicine Show, The Devil Makes Three, Jools Holland and more. And it seemed to be working, so the strategy became fundamental to their innovative brand promotion.

In 2013, their journey took a drastic turn as they decided to create careers as touring stage performers. In their usual innovative fashion, they used their well-rehearsed approach of ‘guerrilla busking’ to create a media splash and reach more fans than ever before.

Cue their most daring ‘Guerrilla Busking’ mission to date, the eventual success of which would elevate them to national recognition. The stunt was picked up and reported by The Sunday Times and triggered a series of events that saw them eventually touring across the world.

The aim of that mission was simple: Busk their way on stage with two-time Grammy award-winning Nashville band ‘Old Crow Medicine Show’. How? Follow them to every date of their UK tour busking to their audiences on the streets and sleeping in a small van in the freezing depths of British winter in the hopes of earning the band's respect and eventually getting invited on stage. The whole thing was filmed for a self-made documentary that never got released.

Now, on the brink of their first official debut album, they are releasing that documentary footage as a part of a new docu-series that documents and compares their struggles to forge careers in the music industry then & now. The new album is set to release in Spring 2019 and is being produced with the help of their fanbase.

CC Smugglers started off as young British street performers. Over the years, their infamously engaging live performances and innovative brand of self-promotion saw them take the show on to stages and audiences across the world.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

As a business storytelling speaker, a customer relationship management (CRM) system is pretty important for me to organize my prospects. But I find my relationship with the CRMs I've tried to be frustrating, cumbersome and not particularly effective.

I recently heard about another up-and-coming CRM called Nimble and decided to give it a go. I was pleasantly surprised with how easy it was to use. Yet I wondered what their story was. How were they able to stand out among the other CRMs? I thought I'd challenge Nimble's CEO to see if he could use the Story Cycle System™ to define his core advantage and humanize his technical offering.

On this week's episode, Jon Ferrara, founder of Nimble CRM, shares how they used the Story Cycle to help clarify their brand story, amplify their impact and simplify their lives. Jon is an entrepreneur who made his mark in the business world by creating and ultimately selling GoldMine, a Sales Force Automation and CRM software. But after a near-death experience, he realized early retirement wasn't for him. Instead, he set out to redefine customer relationship management by creating an online platform that grows organically with the growth of its users' social communities and email contacts.

But can Nimble really be that effective and separate itself from the competition? Jon and I explore the brand story of Nimble using the Story Cycle System™, and how he has differentiated Nimble in a crowded market to be an award-winning CRM used by 140,000+ professionals worldwide. You'll feel inspired to work on differentiating your brand too.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

I love wordplay. You've heard me say things like, "storytelling is the Velcro of collaboration" or "an anecdote is the antidote".

I’m just using the storytelling powder keg of proverbs to make an explosive impact. But I never realized the power of these tiniest of stories until I read Ron Ploof’s new book, The Proverb Effect: Secrets to Creating Tiny Phrases That Change the World.

What's the difference between a parable and a proverb? And, how can you use them in your business?

Ron has spent decades using the power of storytelling in business, and in fact was one of our first guests on the Business of Story a few years ago sharing how to create a pitch-perfect story.

On this week's show, Ron is going to show you how you can use proverbs, the tiniest of stories, to make your points stick.

After all, there's something to be said about the fact that proverbs are remembered for centuries:

Two wrongs don't make a right.

When in Rome, do as the Romans do.

Fortune favors the bold.

Short and simple, yet so impactful. That's something we should work harder to apply to our own business storytelling communications.

Tune in to hear how you can create your own proverbs to convey your stories with less words. And don't forget "the benefit rule", meaning the proverb is always useful for the listener immediately.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Robert McKee once told me that our conscious mind is simply the P.R. department for our subconscious mind, where all of our real decisions are being made.

In the advertising world, we know we buy with our hearts and justify our purchases with our heads. We tell ourselves emotional stories as to why we need to buy something, and then we create nonfiction in our brains to counteract any buyer’s remorse we might experience.

But how exactly do our brains come up with these stories? And, have you ever stopped to think about what stories you tell yourself? Today, we’ll be going inside the depths of our minds to understand the Applied Science of Story.

Our guest for this week's show is Dr. Ron Bonnstetter, senior vice president of research and development for Target Training International and professor emeritus of University of Nebraska – Lincoln, who has dedicated 3 decades of his life to research cognitive neurology. His team uses real-time EEG (electroencephalogram) tests that scan human brains and studies brain-based findings that inform human interactions. He and his team of research scientists are all working to uncover the meaning behind our human attribute database.

Recently, Ron Bonnstetter and his team snapped a bathing cap-like apparatus on my skull with 57 electrodes to measure my emotional quotient, or what is called emotional intelligence. Your EQ is the level of your ability to understand other people, what motivates them and how to work cooperatively with them.

For most people, emotional intelligence (EQ) is more important than one’s intelligence (IQ), because as individuals, our success depends on our ability to read other people’s signals and react appropriately to them. Our optimal personal performance is often measured most accurately by how we score on our emotional quotient.

I think of EQ as a measure of how well you read other people and accurately identify their story. The test they gave me at TTI measured my initial emotional response to stimuli – my gut instinct– compared to my immediate second response which is more logical. They look at how much similar these two reactions are, or what is the gap between them: We tell ourselves one story but actually believe something different.

In this episode, Dr. Ron Bonnstetter will take us inside the brain, sharing what they have learned over the past six years on how we process stories to live our optimum life. He also shares the result of the EEG test he performed on me including the 3 major outcomes and how we can differentiate knowledge from understanding.

Don't forget to take your own emotional quotient study online for FREE, thanks to a special link made available to our Business of Story listeners: http://bit.ly/yourtti

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Storytelling is so highly relevant in elevating the skills and competence of professionals in their respective fields. Yet, why is no one in business has taught how to use storytelling to their advantage?

With the influx of new technology, it is no surprise why a huge need for storytelling has been stirred. A lot of ideas swarming inside the great minds of innovative thinkers are going down the drain, unnoticed. The main culprit lies in the absence of a binding ingredient, essential in connecting us together through stories.

On this week's show, we have someone who is pioneering the ancient skill of storytelling in upper education. Liz Warren is the Faculty Director and Co-Founder of the Storytelling Institute at South Mountain Community in Phoenix, Arizona, an institute helping students use storytelling to advance their career and life. Liz's textbook, The Oral Tradition Today: An Introduction to the Art of Storytelling is used at colleges around the nation.

In this show, we will learn tips that can be immediately implemented to be a notable storyteller, plus a few assignments we can start on our own to take part in learning about storytelling as a jump start in advancing our lives.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

There has always been a distinction between a commander and a leader. A commander gives instructions, delegates tasks, and implements orders. A leader has a more serious responsibility – that of influencing people and making the critical decision to choose what kind of influence he will be.

My stint in the United States Air Force paved the opportunity to work with their leaders, trained them how to craft, find and share their own stories. Through storytelling, they are able to connect deeper with men and women in their speeches and get to recruit and retain the best fliers in the crew.

One of the highlights of my stint is to be a listener to the stories of remarkably honorable men and women, generals, and leaders who are living up to their life missions to inspire, motivate and develop potential leaders who would someday lead the pack they are currently leading.

I am deeply honored to welcome in today’s show, someone who, I have come to admire and respect for his exemplary leadership that has honed heroes in the world of air force and beyond. General Christopher “Mookie” Walker is an Air Force Brigade General, Chief of Staff and Deputy Commander of West Virginia International Guard. Today, he will teach us, coach us, and motivates us to be our own, little heroes as he demonstrates how he is currently living to his most powerful story by helping others find their own leadership potential.

Let us all be inspired by how an initially non committal and unbelieving young boys of a football team in a small state university in West Virginia rose to their calling as heroes to defend the whole neighborhood from wars on drugs. All because this friendly and humble general went out to tell them of his childhood story, related it with the group’s life story and posed a challenge to initiate a smile, be a leader to one’s self, and do what is right.

Let us also join him in his current mission which he will be sharing with us today, to help bring pride in the sunken shoulders of men in uniform who, as he has observed, are only fulfilling their day-to-day tasks out of duty without a sense of accomplishment. By telling them of his story, he will journey with them in realizing their own stories, and bring a dawn of enlightenment that their roles are so much bigger than they believe, that they matter, and that they too are heroes as we all are.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

As the Kavanaugh hearing underscored, the Democrats still lack a focused, cohesive narrative on which to build their platform. Dr. Randy Olson, who appeared on this show the day after Trump's election to the White House, reveals how Donald Trump and the Republicans continue to steamroll the Democrats for want of a story.

From his post: "Rather than presenting a clear ABT structured narrative (Kavanaugh wants to be a Supreme Court judge AND a supreme court judge needs to have the right temperament, BUT he doesn’t, THEREFORE he needs to be rejected), they took a shotgun approach and ended up with a laundry list of complaints."

A revelation hit me at the beginning of the show taken from one of my favorite poems, For Want of a Nail, that, at least to me, sums the problem with the Democratic Party's approach to communications.

For Want of a Story For want of a story, the vision was lost.
For want of a vision, meaning was lost.
For want of meaning, emotion was lost.
For want of emotion, empathy was lost.
For want of empathy, connection was lost.
For want of connection, camaraderie was lost.
For want of camaraderie, the mission was lost.
For want of a mission, the election was lost.
All for the want of a simple story.

For want of a story doesn't just happen to Democrats. It happens to all of us. If you're uncertain where to start with your presentation, speech, whitepaper, website...any communications...use the And, But & Therefore narrative structure to find your focus. Land on your one-word theme (Like the Dems. should've focused on "temperament" in the Kavanaugh hearings), and captivate your audience.

On today's show, Dr. Randy Olson shares with you the wonderful journey of telling stories not OF Science but ABOUT Science. He is a Harvard Ph. D. evolutionary biologist who gave up tenure at the University of New Hampshire to study filmmaking at the University of Southern California. He has created three documentaries and written three books to help scientist become better communicators using the power of story.

Olson also consulted with the Hillary campaign and cautioned them that they'd lose to Trump if they didn't get their story straight. The rest is history, and you can hear Olson here on this special episode of the Business of Story the day after Trump's election to the White House where he reveals the secret behind Trump's narrative intuition.

My goal with that particular episode was to help listeners understand the magic to combat the spell.

Today, let’s unravel the secrets of telling stories that do make a point, and understand the old and overused but often understated line, “less is more.”

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

“One of the most important commodities in our industry is truth.” In a world where almost everyone’s personal struggle revolves around the approval from others, it’s always been easier to say what we think people want to hear instead of what things actually are.

Truth is the most powerful tool every storyteller can use when they want to win the hearts of their audience.

Director Randy Murray is the man behind the scenes and success of Dr. David Brill's political ad featuring six siblings who rebelled against their brother, Paul Gosar, and encouraged the public to oust him as their Arizona Congressman.

These 6 siblings used nothing but pure, honest words, and told the public a story of a family and how they struggled with the truth they all had to live with. They wanted to tell the world what is really happening in the hopes that the rebellion will end up saving not only the people of Arizona, but will also put a permanent end to their brother’s evil ways.

Today, Director Murray will teach us how we can turn the truth into the most compelling element to create a hit story of all time. Our guest on this week's show, Randy Murray, unravels the shocking revelation that truth, in its deepest essence, is actually the best tool any storyteller can use in this lifetime.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Brand and business storytelling is all of the rage today. And for good reason. It works.

But while most storytelling experts tell you to tell stories, these six content marketing and communications leaders will show you how.

This week's show previews the latest storytelling tips and techniques you’ll learn from leading brand and business storytellers who are coming together for STORYco, a FREE storytelling conference on October 25, 2018 at the historic downtown Los Angeles Theatre Center.

This is your opportunity to receive the most invaluable free advice you can get on the art and science of storytelling to grow your brand, your personal influence, your people and your career.

So you might ask, why would all of these speakers appear at STORYco for free and share their wisdom?

Well, because we’re all trying out new material, filled with the latest insights on brand, business and leadership storytelling, and we’re recording our sessions for our own promotional purposes. But you receive the greatest benefit. Because not only will you be among the first people privy to these insights during the conference, but you'll also get to connect with each of the speakers at the reception.

So on today’s show, and at STORYco, you will hear from…

The hilarious KATHY KLOTZ-GUEST of Keeping it Human and author of Stop Boring Me! How to Create Kick-Ass Content, Products and Ideas Through the Power of Improv.

The business-savvy & witty CARRIE WILKERSON, author of The Barefoot Executive who challenges you to see what is possible professionally & personally through hard-hitting truth, humor and high-performance strategies.

One of the Godfathers of content marketing, ROBERT ROSE, the Founder and Chief Troublemaker for The Content Advisory, the education and consulting group for the Content Marketing Institute. Robert ran Content Marketing World in Cleveland last month.

MIKE GANINO, a company culture and engagement expert and author of Company Culture for Dummies. For 20 years, Mike has been on the front lines of creating radical cultures that help create bottom-line results, beloved brands, and engaging employee experiences.

You'll learn from the incomparable LESLIE EHM of Combustion who joins us with her own kind of swagger. Leslie is a supreme evangelist of creativity and collaboration who will do just about anything (and has) to unleash her participants’ potential. She'll do that for you at STORYco.

DANIEL LEMIN, co-author of the recently released book on word of mouth marketing, Talk Triggers, and the puppet master of STORYco who corraled all of us speakers, offers current insights on how to build word of mouth marketing strategies in your business.

I’ll also be presenting at STORYco. I’ll show you how to use the three most powerful words in business storytelling: And, But & Therefore. Because the hardest thing about storytelling is getting your story straight. Learn how to clarify your story, amplify your impact and simplify your life with these three words that are the DNA of story.

Unfortunately, KAREN WICKRE, who rounds out this talented group of presenters, couldn’t make it on today’s show. But you’ll want to catch her live in L.A. on October 25 when she shows you how to take the "work" out of networking.

Which reminds me: in addition to storytelling tips and techniques that you can immediately apply in your business, STORYco is going to be a one-of-a-kind networking event in downtown L.A., but only for the select few who reserve their seat today. When they’re gone, they’re gone.

So let’s hear from the marvelous story mavens of STORYco right now on the Business of Story podcast.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

The primaries are approaching and we’re inundated with the typical screeching political attack ads. But a surprising thing happens when you replace vitriol with ingenious storytelling. People take notice. And in this rare case, laugh.

Patrick Hunt, partner in Minneapolis ad agency Hunt Adkins, shares how they created the viral Bigfoot ad for Dean Phillips for Congress Campaign. They married truth with brilliant brand storytelling to call out five-time incumbent Erik Paulsen, a Congressman with a strong aversion of interacting with voters.

“How can you have tens of thousands of people looking for you all the time and not one of them find you?” asks a clearly impressed Bigfoot. “I started to wonder, does Erik Paulsen really exist?”

Hunt reveals how his team managed to get their client to take a chance with Bigfoot and create this viral ad on a shoestring budget in just three and a half weeks. Get a peek into the nuances of ad production, where you can learn about different production aspects that went into making this virally successful campaign.

Patrick shares some interesting information about the Dean Phillips campaign. Did Dean’s progressive attitude encourage Patrick to try this radically different approach? Learn about Dean’s campaign strategy to create erikpaulsen.org, a creative website that highlights the competitor’s differences complete with a Pac Man game – with Erik as Pac Man, of course.

Tune in to discover how attributes like confidence and selflessness can help you design strategic and responsible brand storytelling.

40 years back, Forever Living was a scrappy startup operating from a garage. Today, it is a multi-billion dollar organization with a presence in 150 plus countries.

Their success can be attributed, in no small way to their genius brand story telling prowess.

In order to come up a magnetic brand story, you need a FIRM focus on authenticity and selflessness. In this week’s show, Nick Woodward-Shaw, Vice President of Communications for Forever Living Products, Int’l, shares how you can create emotional experiences that affect lasting change for your customers. And how these special moments can help spark brand stories that spread like wildfire.

Nick shares how Rex, the founder discovered the powers of Aloe Vera – which ultimately propelled Forever Living to being the powerhouse that it is today.

Nick shares some heartwarming anecdotes that eventually became powerful storytelling experiences – allowing Forever Living to transform into a magnetic brand. How did Nick manage to put up a mesmerizing brand experience on the beaches of Dubai at the famous Burj Al Arab? And, what was Nick’s methodology for compiling “40 Stories” – a book that capture the essence of Forever Living?

“40 stories” details diverse and amazing stories about selflessness and giving. You will learn about the amazing Suzuki San and the tenacious Sunil Gupta. Nick reveals the FIVE elements of storytelling that he focused on while designing this book.

Tune in to discover some great nuggets on how to design special moments that succeed in establishing a solid connection even with anonymous people.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Whether you are a multi-billion dollar business or a brave little startup, the struggle to connect with your audience is a difficult and often, unsuccessful one.

Presenting your brand story through a narrative lens will help facilitate effective translation, allowing you to reach your target audience.

In this week’s show, you will discover how you can you can use your own personal narrative to create a magnetic brand story. Andrew Robinson, creator of the narrative thinking framework is a “Brand Anthropologist” who helps companies know and tell their story.

Andrew reveals his powerful philosophy which has allowed him to help businesses across the world make a genuine connection with the audience they want to connect with. Andrew also shares how asking your “Who” can ultimately lead you to your “Why”, “How” and “What”. Real world examples he shares show how personal stories can inspire businesses to create their own authentic brand stories and maintain strong fidelity to it are sure to keep you hooked.

What makes businesses like Disney and Starbucks so irresistible to their audiences? You'll learn about their empathy-filled ethos which has resulted in enduring “Brand Resonance” – and allowed these businesses to grow into the multi-billion corporations that they are today. We also discuss Nike and Phil Knight’s captivating memoir, Shoe Dogs. Phil Knight’s inspiring life story shows us that in order to realize our potential to the fullest, we have to deal with the part of us that is holding us back.

Tune in now to discover why DRAMA, and not DATA can help you connect with your audiences to build a truly enduring brand.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

As I've learned from my associates at Anecdote, character trumps credentials every time when you are trying to connect with people. But when looking for a job or reinventing a career, we often make the mistake of leading with our resumes rather than our personalities.

After 15 years as a communications executive with a multi-national mining firm and ready to make a change, Jennifer Russo realized that her powerful resume is just the cost of entry into being considered for the high-level job she was seeking. If she's going to be successful landing the position that will help define her legacy, she needed to clarify her own brand story.

In this week’s show, Jennifer, brand building specialist and former General Manager of Communications and Communities globally for Rio Tinto, reveals how you can define your personal brand story.

Growing up in Long Island, Jennifer was influenced by her educator father. She shares how he instilled in her a relentless passion for learning and strong justice, which led her to pursue journalism. While at Rio Tinto, Jennifer got the opportunity to work on complex projects involving a multitude of stakeholders.

In 2005, when Rio Tinto was still unknown in the United States, Park helped Jennifer structure Rio Tinto's brand story to showcase their CSR efforts. You'll hear Jennifer dispel the notion that mining companies can do only harm. She will give you a peek into the many opportunities and challenges that come with a MNC-beneficiary relationship.

Jennifer's views on diversity and inclusion storytelling reframe the typical approach to human resources in large companies. Diversity is not just cultural, but also that of beliefs. Learn how diversity within an organization can help achieve actionable insights that can help fast-track a company’s growth. You will also receive some great tips on how to cultivate an abundant mindset for partnering with skeptical and unwilling stakeholders.

It's ironic that Jennifer, who was so successful at building up the Rio Tinto brand, was at a loss on how to design her own personal brand story. But Park used the proprietary Story Cycle System™ to capture Jennifer’s strengths, and used Success Stories to effectively convey them.

Tune in to discover how you can achieve clarity for building a congruent brand story that effectively showcases your strengths.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

In 2005, Clinica Adelante was an organization struggling to stay afloat. Today, they are a 500 employee-strong community health center serving more than 75,000 patients every year.

What makes this transformation even more amazing is that they have achieved this without losing sight of their noble philosophy of providing affordable healthcare for all.

In this week's show, the incredible Avein Saaty-Tafoya, CEO of Adelante Sustainable Healthcare in Phoenix, Arizona, describes how crafting the not-for-profit’s brand story helped the community health center achieve 300% growth in just five years, and where they are today as a national leader delivering sustainable healthcare.

This inspiring episode starts off with Avein sharing her story. She got her first lessons in entrepreneurship at the tender age of 4 while working at her Iranian father's jewelry store. But Avein's strong passion for eliminating health disparity can be attributed to her Middle Eastern origins.

Fostering strong community ties is an integral part of Middle Eastern society, and this community-driven mindset motivated Avein to get her medical degree. Avein provides some great insights about the American medical system, including how socio-economic societal differences between the Middle East and the United States spill over to each region's medical systems.

Avein's struggle to keep Adelante afloat in the organization's initial years are sure to inspire you. You'll learn about the various challenges (internal and external) that Avein managed to overcome with bold decision making and through skillful negotiations.

In 2009, Adelante launched their new brand story. Since then, they've grown from 65 employees to 500+. Patients have increased from 14,000 to 75,000. And, Adelante's revenue has gone from $13 million in 2006 to more than $41 million in 2016.

Tune in now to discover how you can manage a business effectively without losing your humanity, and how you can use that humanity to establish an authentic brand story.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Word of mouth marketing is incredibly effective – if done the right way.

A talk trigger or story starter is a tool that can be used by businesses to carve a distinct brand identity via powerful word of mouth marketing.

Creative and purposeful implementation of talk triggers is necessary to garner customer traction and propel your business forward. In this week's show, you will learn how to do just that. Jay Baer, Maestro of Word of Mouth Marketing and Daniel Lemin, a leader in reputation management, join forces to discuss their latest book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.

What does Cheesecake Factory have in common with a tire dealer in Sacramento? Or, for that matter, a New Jersey dentist with Mailchimp? Jay and Daniel talk about these businesses which have been astute enough to develop an intimate understanding of their customer expectations. This has allowed them to figure out remarkable yet relevant talk triggers - which have translated into brand differentiation and solid business growth.

Because businesses sometimes have a poor understanding of customer expectations, they often end up using wrong talk triggers. Or, maybe triggers that get commoditized quickly. How can a business avoid making this blunder? The absence of a proper framework has been a big deterrent so far. But not anymore. Jay and Daniel discuss the “456" framework and “The Triangle of Awesomeness” – simple but highly effective tools for understanding the customer mindset and coming up with a unique talk trigger for your brand.

Tune in now to discover how you can have the unique advantage of your customers marketing your business for you.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Everything starts and ends with listening. Ultimately, it’s more about listening than storytelling. If you or your brand are telling a compelling story but no one is listening, then what is the point?

How many times have you gone into a meeting to present something that you are passionate about only to find that very few people are engaged and listening? It happens way more than we want to admit that we are those disengaged listeners.

Sometimes we get so wrapped up in our own lives that we forget to just sit back and listen to the people around us. When you aren’t fully engaged and listening in a conversation, it is easy for the conversation to become hollow and meaningless.

It’s time we surrender our agendas in order to truly be present in the moment and listen.

Murray Nossel is a guru when it comes to listening. He is the co-founder of Narativ and the author of Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication. If you’re struggling to get your audience to listen then you’re in luck because he will show you how to gain your audience’s full attention and how you too can be a better story listener to expand your influence as a leader.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

How does a customer experience your brand? Do they leave an interaction feeling enlightened and empowered? Or do they leave feeling disconnected and disenfranchised?

Understanding consumers' personas and journeys is critical because at the end of the day, brands need to truly connect. Because if you don't, you're likely losing customers and employees for life.

Any business with customers needs to focus on the journey experience and work to constantly improve it. But customer-centricity needs to be built into the culture of the organization from the start. If you're not always considering your customers' next step in the sales process (even after they've purchased) and retaining them, then you need a champion for your customer experiences.

Your business leaders and employees should be asking, "How do I make sure that everything we do incorporates the customer and their thinking?"

And, don't think that the customer journey ends after a purchase. A customer journey map analyzes all the interactions the customer has with a brand, including emotions, feelings and perceptions throughout every step of the sales process and beyond.

Ultimately, you should connect your brand story to your customers' stories to elevate, empower, and enlighten them, and hopefully retain them for life. Designing customer journeys demonstrates that your business understands what your stakeholders are all about.

Annette Franz is the queen of customer journey mapping. She is the CEO of CX Journey Inc, a boutique customer experience consulting firm. And on this week's episode, she will help you frame and design your experiences to provide better journeys for your customers and employees.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Nowadays, businesses are starting to realize how truly vital it is to have a purpose-driven brand. That's because when your brand has a true purpose behind it, your potential for success increases dramatically.

Co-founder of China Mist Tea, John Martinson, saw that success firsthand in his very own business. He saw an inconsistency in the market and took advantage of it. Now, fast forward 36 years and China Mist can be found in just about any place that you can dine in.

John has since developed a strong passion for sustainability and finding ways to incorporate it into every aspect of life. In light of his passion for sustainability, he and his son, Neo, are in the midst of a 6,000 mile road trip to spread the message of sustainability.

On today’s episode of Business of Story, John shares with us how he built his company from the ground up and made it into the purpose-driven, sustainable brand that it is today.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Have you ever overheard a conversation between two teen girls gushing over the latest and greatest Kylie Jenner Lip Kit and you think to yourself “Wow, those girls are not even speaking my language.”

But maybe those girls simply aren’t your ideal customer. It’s not that you’re disconnected from them, it’s that you don’t know their lingo.

To know someone’s lingo is to know their values and emotional triggers. And when it comes to your customers, if you’re not speaking their secret lingo, then you’re probably leaving sales, margins and loyalty out to dry.

Not only is Jeffrey Shaw the king of lingo, but he is also the author of LINGO: Discover Your Customer’s Secret Language and Make Your Business Irresistible. He has truly has mastered the art of identifying and understanding the lingo of your ideal customer.

And on today’s podcast, he shares how to get into the head and heart of your audience by understanding how they tell themselves their stories. And the hope is that, at the end of it, you too will be the king (or queen) of lingo.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible

There is a raw energy in narrative and evolved leaders use story to empower people a catapult them to action. But we often look just upon the surface of a tale or anecdote without appreciate the story elements, like protons, electrons and neutrons, that power it. Until today's show.

Our guest is Paul Skah, who specializes in the "why" behind what really makes business storytelling work, and the actions you can encourage your audience to take through story marketing.

He knows how to engage the psychology of decision-making that nudges us to choose washing powder "A" over washing powder "B". This knowledge helps companies sell more, or sell the same products at higher price points. His expertise even ventures into the unknown world of AI and how that will impact our storytelling in the future, which he shares with us on this episode.

Listen now to hear Paul's fascinating, scientific approach to brand and business storytelling, and some of the ideal elements formulated in "Goldilocks" conditions to help you craft and share stories that have real power to shape your universe (and your customers' purchase decisions).

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Plus, he shares three tests that ensure you have a good story.

If you want to learn more from Paul, he's also the author of three best-selling books (as in "Marketing Book of the Year" best-selling) and a public speaker sharing his story wisdom all over the world. Three chapters of his upcoming book, Narratology, are available for free on his website.

What is it about TV shows, movies, or those viral Facebook videos that keep you glued to the screen? The answer is quite simple: story. And if you are able to create a story that the audience can truly connect to, you’ve struck gold.

But it takes hard work, focus and the ability to produce, edit and learn.

Jason Ensler has mastered the art of striking gold with storytelling. On today’s show, he shares his evolution as a film director and storyteller and what you can learn from his experiences as you grow as a brand and business storyteller.

Jason has a resume a mile long. You have no doubt watched shows that he’s has directed and executive produced including Hart of Dixie, Grace and Frankie, Brooklyn Nine Nine, The Goldbergs, and more.

On this week’s show, you’ll learn what it takes to find those hidden moments in a story that will make your brand the brand that people are glued to.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

Jen Dille wears many hats, she is a mom of four and project manager for Sure Spark Marketing. But one of her more recent hats that she has picked up in her “spare” time is that of the licensee and co-organizer of TEDxGilbert alongside her daughter, Mara.

Maybe you haven’t even heard of TEDx, so allow me to explain –TEDx is a local TED talk event that is put on independently by a member of the community. Just this past March, Jen put on the first ever TEDxGilbert event here in Phoenix.

Sounds easy right? Well it’s actually no easy task. There’s more to it than just booking a venue and selling a few tickets. From finding speakers to getting permits, it is easy to feel like you’re drowning. And no one knows that feeling better than Jen Dille.

In today’s episode, Jen shares with us what really goes into putting on a TEDx event. And I share what went into delivering my first talk at the TedxGilbert event and all of the trials and tribulations of making both of them a hit.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools

Like what you hear? Bring Park to your next event.

In 2016, Avantpage, a language translation company, set out to give their already successful company a revamp. They wanted to start standing for more in the world. They did this by redefining not only their brand strategy, but their brand story.

Avantpage has been able to really hone in on their brand voice as activists in order to adequately spread their message and motto –empathy beyond words.

On today’s show we have Luis Miguel, international translation expert and owner of Avantpage, with his director of marketing, Sabra Rubentstein.

We have had the opportunity to work with these two over the last couple of years and through that, have gotten to work alongside what I think is one of the strongest brand stories we have been involved with.

They will show you how their business has improved by more than 30% as they found their activist brand voice to differentiate themselves from their competition, and how you can, too.

Parker Howell, award-winning virtual reality filmmaker and director of Red Bull’s first stereoscopic first-person V.R. music video, shares his experience in virtual reality storytelling and how to push the envelope with your brand storytelling.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: https://businessofstory.com/telling-business-story-ebook/

Like what you hear? Bring Park to your next event.

Kylie Slavik, former slam poet gone "accidental digital marketer," shows you how long-form storytelling can generate millions of dollars for your clients in the fleeting online world.

You grow up in school writing stories paying attention to the structure of the stories you’re telling. But when it comes to business, you may need to be doing just the opposite.

Have you ever sat through a presentation that is packed full of statistics and numbers that it nearly puts you to sleep? We’ve all been there.

Sometimes, no matter how passionate the presenter actually is, it gets drowned out by all of the numbers and statistics. And that’s because they are too hung up on the structure of the story rather than the story itself.

Today, Lynn Ferguson, self-proclaimed “Entertainment Mongrel,” with her eclectic background as a comedy writer, stand-up comedian, playwrite, director, producer and sister of the former host of The Late Late Show with Craig Ferguson, helps you go beyond that structure and find the heart and soul in your business storytelling.

Lynn says that in business, it all comes down to honesty. Successful stories come from a place of truth. If you are honest in your storytelling, people will care. It’s time you embrace your story and use it to dig deep and use your story to your business’ advantage.

Nick Westergaard, author of Brand Now: How to Stand Out in a Crowded, Distracted World, describes how to craft a brand story that will help you rise above the noise using seven brand storytelling dynamics.

In 2011, Kelley O’Brien made an ironic transition: she left her career at a health agency to work for one of America’s favorite guilty pleasures: Krispy Kreme.

That’s because Kelly, the former Director of Social Media at Krispy Kreme, is all about bringing joy to her customers, whether through an inventive community health center promotion, or planting a donut Easter egg in your Instagram feed.

Any business can hop on Instagram and post a photo of their product in hopes of reaching a customer. But it’s through storytelling that you give the customer something to really connect with, beyond just that photo.

My mom always said, “Everything in moderation.” But when it comes to a brand’s digital storytelling, believe me, there is no moderation to be found.

On this week’s episode, Kelley shows you how the doughnut giant uses entertaining digital storytelling to connect with 11 million people through branded social media channels to live out the brand’s mission of bringing joy to fans.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: https://businessofstory.com/telling-business-story-ebook/

Like what you hear? Bring Park to your next event.

The power of anecdote is so great that it has a momentum all its own. No matter how boring the facts are, with a compelling brand story, you feel like you’re on a train that has a destination. Those anecdotes are told using stories.

Stories sell. And as an entrepreneur, your #1 job will be to sell yourself and your services or products to potential clients. There is no doubt that storytelling works to connect with people on a primal level and move them to action. Telling your story in an enticing and compelling way is half the battle.

So forget about what you believe your "story" is right now and find your scenes: those moments that have shaped who you are today. Our guest today is all about enabling your superpower through embracing the unique scenes that have made you, you.

Michelle Weinstein knows how to use a story to sell. She's an entrepreneur extraordinaire and survivor of the infamous show Shark Tank. Michelle also runs ThePitchQueen.com, where she works with entrepreneurs to teach them how to sell themselves and their services effectively without annoying prospects or driving them away with boring sales pitches.

In this episode, Michelle will show you how to close any deal that comes your way, sell more of your products or services, and turn a NO into “YES” so that you can serve more people and make a bigger difference in the world.

It all starts with finding your superpowers, forged from your experiences, moments, and scenes. Remember: Compelling storytelling is ALWAYS about the moments. Your moments or are composed of your experiences that define your beliefs, which lead to your truth. When you unwrap your truth, you’ll find your superpower.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: https://businessofstory.com/telling-business-story-ebook/

Like what you hear? Bring Park to your next event.

By now, you know the importance of using inspiration, relatability in your stories. Still, it can be difficult to combine all three. Yet our guest, Michael Backes, has mastered it through the art of surprising and suspenseful story structures.

Michael Backes is a brilliant man with many areas of expertise. Not only is he a storyteller, he is a screenwriter, co-founder of the American Film Institute Digital Media Studies program, Hollywood digital pioneer, special effects artist and author of Cannabis Pharmacy: The Practical Guide to Medical Marijuana.

Though Michael has experience in many fields of work, they all can relate back to storytelling. He’s currently working with a consultancy in Southern California that specializes in cannabis science and policy issues worldwide, helping change the narrative around cannabis to help people with chronic pain.

Michael may be one of the most articulate geniuses we’ve had on the show exploring how the power of story mesmerizes and moves us. On this week’s podcast, Michael will share his eclectic background in storytelling and what it takes to truly connect with an audience. We’ll discuss how to construct engaging story structures that make your message incredibly easy for your audience to understand.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: https://businessofstory.com/telling-business-story-ebook/

Like what you hear? Bring Park to your next event.

If you are a leader of a purpose-driven brand, then you appreciate the growing industry of sustainability. But many brands are still struggling with how to tell their corporate social responsibility narratives and their stories of sustainability - because they’re too often focused on their efforts rather than their outcomes.

Remember, your brand stories are not about what you make, but what you make happen.

In 2006, Freya Williams stood in a grocery store staring at the toilet paper aisle. All of that toilet paper in front of her, and she couldn’t find the one thing she wanted; toilet paper made from recycled materials. It was in that moment that she came to a realization that something needed to change.

Freya is now a seasoned brand planner who’s focused her career on harnessing the power corporations have to transform the world for the better. Freya, author of Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses, and CEO of Futerra North America, believes that sustainability should not be something that you sideline in times of economic hardship, but rather something that you lean into and look to for innovation and growth opportunity.

Just look at the mission of Freya's organization, Futerra, an independent global change agency that helps unlock sustainability as a multi-billion dollar opportunity.

In this episode, Freya Williams explains how the perfect combination of logic and magic in your brand storytelling can quite literally change the world.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight

Shawn Callahan, co-owner of Anecdote and co-creator of the Storytelling for Leaders and Storytelling for Sales deliberate practice programs, is an expert at helping people explore ways to put stories to work for their brand and in their business.

In this week's episode, we're sharing ways to create a courageous and compelling business strategy story to take your brand and your people into new, exciting and often scary directions.

Plus, Shawn and his business partner, Mark Schenk, have a new podcast called Anecdotally Speaking, that you’ll want to add to your library. Because if you want to be a good storyteller, you first must become a good story listener. Their new podcast shows you how through true stories well told.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight

Like what you hear? Bring Park to your next event.

We’re all guilty of putting profits above people at some point in our lives. All too often, brand marketers forget that we’re communicating with humans, not numbers. But success is often measured by how we impact the lives around us, and as storytellers we should always aim to connect with and help one another.

Our guest today, Kris Herbert of Kingswood Skis, is extremely talented at bringing people together through story. I was first introduced to Kris when she downloaded our DIY Story Cycle workbook. After witnessing her beautiful storytelling skill and how she was able to connect people through it, I knew we needed her to come on the show. In this episode, Kris shares how small batch storytelling can effectively change the world. Listen to the engaging story she’s developed for Kingswood Skis, and you’ll soon understand how to better portray your brand’s personality and solve real-world problems with your product or service.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight

recognize when a story isn’t authentic. But many storytellers struggle to find a narrative that they think is engaging and effective without resorting to fiction. Our special guest explores the intersection of journalism and storytelling, and the fine line between fact and fiction.

Robert Siegel is a world-renowned storyteller. For over 30 years, Robert was the iconic voice at National Public Radio (NPR) who co-hosted the network's flagship news program All Things Considered, a series that focused on telling the most important stories of the moment. Every day his voice with co-host Linda Werthheimer would reach over ten million people, informing them of culture, politics, news and more.

I was blessed to have this rare occasion to interview Mr. Siegel during the 43rd Annual Murrow Symposium for the Edward R. Murrow College of Communications at Washington State University. He received the Lifetime Achievement Award for his more than 40 years in radio journalism. I had the honor to lead a Business of Story masterclass and be part of panel discussion on personal branding for communications majors, plus interviewing Robert as we stole away in a small conference room in the basement of the CUB student union building.

Robert shares his approach to turning ordinary journalism into a powerful, fully immersive sensory experience using the theater of the mind. We are honored to have him join us to teach us his methods to crafting powerful stories out of everyday events.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight

In the age of the internet, we have endless story-sharing opportunities at our fingertips. With the click of a button, your brand story can be easily accessible to anyone, anywhere, at any time. But with this connection comes competition, especially when it comes to SEO.

There are countless stories being told by millions of organizations, and it’s a struggle to get noticed amongst your target audiences searching for content like yours.

I know what you’re thinking, “How can I publish what I think are fun, interesting and emotional headlines to draw a reader in, while also playing to the intellect of the internet search bots?” In this episode, we’re sharing how to balance the heart of storytelling with SEO.

Joining us is Arnie Kuenn, CEO of Vertical Measures and author of Accelerate! and the online marketing ebook The Future of SEO Trends in 2018 & Beyond. Arnie is an expert on finding the link between customer’s questions and how to make your business the answer. By utilizing search engine optimization, Arnie helps you bring your content to the top so that your brand story gets heard. Tune in today to learn about the power of SEO storytelling and how it can take your content marketing to the next level.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight

Like what you hear? Bring Park to your next event.

For many organizations, the hardest part of telling their brand story is finding it. We experience so much every day that it’s often difficult to realize which events are the pivotal ones that define our brand's story. more

If you want to tell a fantastic story that truly connects with your customers, you have to stop looking for the story and start finding the scenes – those small moments that change everything.

That's why today's episode is all about sorting the good stories from the great.

Advertising creative director and filmmaker, Chris Nolan, shares his StorySpotting™ technique that has helped him become an Emmy Award-winning film director and brand strategist. Chris has directed brand storytelling campaigns and commercials for Fortune 100 companies, Disney and Google, and has won countless advertising awards.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight

Like what you hear? Bring Park to your next event.

Every entrepreneur knows it's all about who you know.

The universal truth is that running a business without help from friends is impossibly difficult. We have become so dedicated to spreading our name as far as possible, it's common for us to forget the true value of these connections.

Our episode today is about reminding ourselves of the humans behind the brand and creating stronger business relationships in our daily lives.

Joining us is Scott Gerber, author of Super Connector: Stop Networking and Start Building Business Relationships that Matter and CEO of the community company.

Scott’s incredible story of triumph, loss, and building himself back up illustrate the importance of learning from one’s mistakes and relying on the relationships we have formed. He will show you what form of networking you prefer, how that affects your business and the three key traits of every Super-Connector. Tune in for lessons in creating better business friendships that will last a lifetime.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight

Like what you hear? Bring Park to your next event.

Superconnector: Stop Networking and Start Building Business Relationships that Matter

Our subconscious mind is one of our greatest mysteries. Sigmund Freud believed that the conscious mind is only the tip of the iceberg, and the enormous subconscious was an ocean of thoughts, feelings, memories, and instincts all meshing to create ourselves.

As storytellers, we often think only of how our stories will be received by the conscious minds of the audience. But we may be missing out on a critical piece of storytelling technique by not considering what is below the surface. Our guest is here to tell us just how powerful the subconscious mind can be.

Tom Matte is a veteran of advertising with a unique characteristic. After years of struggling with addiction, and substance-induced delusions, his brain is now extremely sensitive to noticing the subtext in your stories.

The journey of his mind breaking and healing has allowed him to help you with your storytelling by changing the way your audience can be subtly attracted to your brand’s message with the superpower known as “Upsight.”

To harness the subconscious power of Upsight and subtext, join us today and make your story affect your audience on the deepest possible level.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight

Like what you hear? Bring Park to your next event.

Storytelling is the best way to share emotions. With the right story, your audience can experience any feeling the teller may share.

Emotional appeal is the most powerful aspect of story brand marketing, but often we focus on the same emotions. There is an abundance of campaigns seeking to create hope, fear, even shame in their audience. This episode is focusing on an underutilized emotion: laughter.

Tim Washer is joining us today to share his experiences as a comedic brand marketer. Tim has worked with major comedy shows, from Saturday Night Live to Last Week Tonight.

He’s an expert in finding funny situations and can turn the most serious of brands into a lighthearted experience. Tune in today and learn the what, why, and how of comedy storytelling.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight

Like what you hear?Bring Park toyour next event.

No matter what end of the spectrum you’re on, politics is exhausting.

In our world of fake news, Russian hacks, controversies, and conspiracies, the endless cycle wears us down. Almost every facet of our lives has become politicized, and with it, our society has become completely polarized.

Even slight ideological differences can turn similar people into bitter enemies. We’re stuck in a deadlock, and without communication between parties, no progress will be made. Our guest today has a bold plan to untangle our politics.

Richard Lang, author of Virtual Country: Strategy for 21st Century Democracy and founder of Burst joins us to explain his plan to create a safe space for political discourse. By taking away the labels of Republican and Democrat, issues become about the individuals and their stories.

Richard explains that our government has become influenced by money, rather than values. National Town Square would take control of the wealthy and place it back in the hands of the voters.

On today’s episode, Richard explains the conception of his idea, how to create a neutral environment for discussion, and how you can voice your opinions and ideas in your story. Tune in today, and learn how each of us has a voice that can change the world.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight

Like what you hear? Bring Park to your next event.

The classic elevator pitch is the best way to make someone not care about you.

There’s nothing more effective at making your audience fall asleep than a rigid, over-rehearsed, inauthentic bit about yourself, and all too many business leaders rely on one.

Your personal brand is the most important of all, and without a proper way to convey yourself and your service, you risk being ignored.

But there are a few simple methods for you to bolster your personal brand by creating a flexible, authentic narrative for sparking interest in any situation. To learn how we’ve invited the ‘black belt of branding’ to the show.

Ryan Foland is a professional in the art of brand simplification. Founder of InfluenceTree and host of the World of Speakers Podcast. Ryan travels the globe to help leaders improve their communications.

I have teamed with Ryan to create a new ebook, The 5 Stages of Grief in Telling Your Business Story, that will launch at Social Media Marketing World during my Business of Story workshop on Wednesday, February 28.

With his innovative 3-1-3 method, Ryan can help you discover and grow your own personal brand. Tune in today and learn how reframing your personal brand can expand your influence, build stronger relationships, and boost your revenue.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight

Like what you hear? Bring Park to your next event.

Launching Business of Story two years ago at the young age of 55, I realized that I was the proverbial middle-aged-one-arm-paperhanger finding clients, serving their needs, marketing my wares and paying the bills.

Personally, not a pretty story.

Then I decided to add this podcast. Why not? I already wasn't sleeping at night. May as well use that time for something productive. Plus, it took my attention away from my churning belly.

Do you know the feeling?

If you're a purpose-driven solopreneur, a startup founder or leader of a young growing enterprise, you know how quickly important but worthless (at least to your growth) tasks can define you. With the weight of the world on our shoulders, it often seems impossible to find someone able to do what you do.

But there is a solution.

With the right help, you can take back your life and focus what is most important.

Jess Ostroff is our special guest this week. She is one of the first virtual team members to help start the Business of Story Podcast. Her invaluable help made our show a reality. And me a helluva a lot saner.

As founder of Don’t Panic Management and author of the new book, Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business, Jess is a business veteran who started her business to help coordinate business leaders with the right virtual assistant.

Don't Panic Managment helps overworked leaders minimize stress, and create a better flow for the company. Today she’s bringing her set of values and storytelling techniques to help you build a better brand and jumpstart your new, focused life.

BTW, her book is one of the best examples of storytelling in business and branding that I've seen since reading Phil Knight's memoir, Shoe Dog. Only Jess' is funnier and much more endearing as she strolls the shoals of mayhem and mastery.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business

When I saw James Cameron’s Titanic, I had a fairly good idea of how it would end. I knew the entire sequence of events of this historic voyage before I’d ever set foot in that theater.

But once I was in, once I saw the incredible story being laid out before me, I knew that this well-known event was a timeless journey. When a story is told just right, you can experience it over and over with the same emotional strength as when you first heard it. With the right tools, your brand story can be retellable too.

Jay Golden, the founder of Retellable, shares how to make your story a timeless tale.

Author of Retellable: How Your Essential Stories Unlock Power and Purpose, Jay is an expert in creating stories that are expressive, powerful and applicable in any situation. In his own words, “for a story to change the world, it has to change you first."

Jay introduces you to his four-step journey model, tips for crafting an overarching story for your brand, and how to make your brand story retellable for any audience.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight

Like what you hear? Bring Park to your next event.

Businesses are quickly realizing the power of brand story marketing. When you have an authentic story with values your customers can relate to, your prospects of success skyrocket.

But for many, crafting a story may seem like a difficult task. What do you focus on? Where do you begin? These questions are more common than you think, and to help you clarify your business’ purpose and find your story, we will demonstrate our Story Cycle System for you.

George Grombacher, Phoenix entrepreneur, financial advisor and host of the Money Savage Podcast, is here to find his brand purpose for his new business, Money Peace University.

George's goal is to help companies and their employees find peace of mind in regards to their finances. We’ve given him our DIY Guide to Craft And Tell Compelling Brand Stories That Sell workbook, and I guide him through the steps of the proven 10-step process to clarify his purpose and brand story. You can do the same as you follow along and apply my guidance to George to your story.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight

Like what you hear? Bring Park to your next event.

There’s only one way for someone to see through your eyes.

When you listen to a story, a remarkable phenomenon occurs in your mind. Your brain begins firing off what is known as mirror-neurons, creating the sensation that you are actually living through that experience!

Storytelling is the most powerful method of communication because when the mirror-neurons activate, your audience will feel whatever senses, emotions, and ideas you are trying to convey. With this knowledge at hand, how can you best utilize your story to create the biggest impact on your customers? Our guest this week will guide you towards the answer.

Sheila Carroll is a professional storyteller, with more than thirty years of experience under her belt. Sheila is a storytelling coach with a unique method of helping small businesses find their story.

How does she do this? By looking at their favorite movie!

Today, Sheila will share her five simple methods of getting your story to stick, the power of mirror-neurons, and how early memories are the cornerstone for memorable life stories. Join us today and learn how to rise above the rest and fully engage with your audience.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

You might not realize it, but right now you are in the middle of your own Hero’s Journey.

Your lifelong story of triumph, defeat, and resurgence has brought you to where you stand today, with your experiences and wisdom building your character. When we reflect on our journey, we often think of our own personal growth.

But what about the impact we have made on our friends, family, peers and beyond? Every day, we inspire, change, and support the people around us by simply living our lives. In this episode, we are going to show you how to channel your personal Hero’s Journey into creating a story that humanizes you, your brand, and most importantly, your audience.

Joining us today is Miri Rodriguez, a story brand marketing master. She is an award-winning creative journalist, two-time participant in Microsoft’s #MySkills4Afrika program, and volunteer business consultant and brand coach.

Miri's experience in storytelling with Microsoft has helped her create her four pillars of story that the tech giant uses to humanize its brand, and today she will be teaching you how to apply it in your life.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

When it comes to sharing your story, there is nothing more important than creating an authentic connection. In order for the audience to live vicariously through the experiences and emotions of your story, it is critical for you to first humanize yourself and your cause.

But when the focus shifts from connections to profit gain, we lose track of what made our brand story so powerful in the first place. People. The return on investment of a well-crafted brand narrative is endless, and to demonstrate, our guest will show us just how much much money, employee engagement and credibility a good story can earn you.

Mark Schenk is the Managing Director of Anecdote, a company dedicated to helping companies effectively communicate their brand purpose through storytelling. Mark is an expert story brand marketer, helping companies from Coca-Cola to IBM.

In this episode, Mark will teach us the basics of Anecdotes workshop process, the true cost of a boring story, and the return on investment of an organization’s powerful story. To hone your business’ brand and humanize your story, tune in for this special episode.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

I just read a 2013 study on U.S. media consumption that said we consume 33 gigabytes of information per person consumer per day. That was five years ago. Imagine the growth in media consumption now.

As business storytellers, we have more online channels than ever to share our messages. But your brand stories drown in this cacophony of communication unless you make your content marketing stand out.

It's not about being better than everyone else. It's about telling brand stories and business narratives that are uniquely your own. Authentic stories that illustrate how you are different. Because within your uniqueness you will find your market advantage.

Author and long-time social media strategist Erik Deckers returns for an encore episode to teach you how to best optimize your online and interpersonal marketing. Author of No Bullshit and Branding Yourself, Erik’s books have helped brand marketers share their stories through any form of communication.

Today we will learn about the Fichtean Curve and how you can use it to create a powerful story, the steps towards building your own brand, and the three steps towards creating compelling content and a robust community.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

Throughout the past 124 episodes, we have focused on helping you craft, communicate and find your story to the best of your ability.

Telling your own authentic narrative is one of the most important skills in any aspect of your life. Creating your own story is critical, but what if it was possible to use your story to help others craft their own?

What if your story was so compelling, it was able to inspire the people around you to reveal their true, vulnerable selves? You are absolutely able to change the people around you with your own story, and joining us is a young professional who inspired this change in colleges around the world.

Charlotte Vitak is the creative mind behind the My Story Project. Started in San Diego during her freshman year of college, the My Story Project has been utilized and adapted by universities to not only create a platform for aspiring storytellers but also to build communities through shared experiences.

Her business has also inspired the creation of other story-centered organizations, and she has helped host and speak at a number of events to help audiences build their own story. Her process focuses on the value of listening and empathizing, having the courage to tell your authentic story, and how patience is a powerful tool for letting your story unfold at your own pace. Join us today for a very special New Years episode, and have a fantastic 2018!

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

How to Turn Your Stories of Loss Into an Empowering Legacy For those of us who have experienced a great loss or traumatic event, waking up the next day and continuing life might seem an impossible task.

Trauma shakes us to our very core, and overcoming such an emotional impact on our psyche is a monumental challenge unlike any other. When there’s a struggle for survival happening within our mind, how can we possibly prevail? The answer is to use our one true superpower. Utilizing our personal experience to create an authentic, emotionally powerful story. Storytelling is a tool that is valuable in almost every situation, and relieving the pain of trauma is no different. Our guest today will show us that tragedy and loss can be conquered by using stories.

Sandra Miller Younger is the author of The Fire Outside My Window and founder of ComeBACK Solutions. A survivor of the 2003 Cedar Wildfire, Sandra’s experience with loss and resilience has helped people around the world change from a victim into a victor. She created the ComeBACK Formula to provide practice and insight for disaster situations and help anyone develop their resiliency. Sandra will share with us today that resilience is a muscle to be strengthened, trauma is part of a hero’s journey, and how both are critical towards overcoming our personal challenges and turning a loss into legacy.

In This Episode, You Will Learn * The five steps of Sandra’s ComeBACK Formula and how you can use them in your life * How to choose to be the victor over, rather than the victim of, a loss or tragedy * And how our signature story is usually our comeback story

Key Quotes “When I came out of this fire, I realized I was a storyteller that had come out of the worst struggle of my story.” - Sandra Miller Younger

“There's nothing like losing your possessions to remind yourself what's truly important.” - Sandra Miller Younger

“There was a choice, not what happened to us but what we made of it.” - Sandra Miller Younger

“We are genetically predisposed to be grateful. It recalibrates our mindset to be positive.” - Sandra Miller Younger

“The past can never come back, as much as we wish it would. You can choose to be the victim, or you can choose to be the hero.” - Sandra Miller Younger

“More than just a story came out of this experience, you built your life on this journey.” - Park Howell

“Patience is critical. The more we struggle in quicksand, the faster we sink.” - Park Howell

Mentioned In This Episode * Sandra Younger * Sandra Younger Facebook * The Fire Outside My Window * ComeBACK Solutions * ComeBACK Formula * Post-Traumatic Growth * Five Minute Resilience Workout * Matthew Winkler Show #24

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

We all know that story brand marketing is more than just selling your product. It’s about creating an unbreakable bond between your customers and yourself through an authentic, emotional appeal.

But in our age of digital marketing, the transition from print publishing to online communications can be a struggle. Our guest today can teach you how to approach story branding through every possible channel, to engage your audience and drive powerful new stories.

Cassie Roma joins us from New Zealand to bring her years of storytelling experience to you. Cassie is the GM of content marketing at New Zealand Media and Entertainment, where she works with her team to create incredible narratives that fit in any form of media.

She’s a renowned keynote speaker and social activist in LGBT groups in and around New Zealand. She’s going to teach you how to romance your customers with storytelling, drive deep customer engagement, explain why she believes modern marketing is going through a renaissance, and how you can use this to rise to the top.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

Telling the right story can help you in every situation.

Even if you’re a novice who's transferred into a completely new field, the ability to create the right narrative will make you an invaluable asset to your team. Unfortunately, most people find themselves overwhelmed in a new work environment, terrified of their lack of experience. This episode will teach you that when you have confidence, authenticity, and a powerful story, you can overcome any obstacle.

Joining us is a man who has worked in wildly different work throughout his career. Jim Ward, President and CEO of The Phoenix Symphony Association, knows firsthand the intimidation of joining an organization without a clear idea of what’s needed.

Here is the rehearsal with John Williams that I was fortunate enough to attend. It has been these kinds of innovative community events that have helped the Phoenix Symphony become one of the leaders in resurrecting Arizona's fine art scene.

Jim has worked with influential business leaders, such as George Lucas, Steve Jobs, Bill Gates, Rolling Stones, and even Tiger Woods. He recently moved to Phoenix and began helping the Phoenix Symphony Orchestra regain their footing during financial difficulties.

Each of these wildly different positions needed the same critical skill: storytelling. Today Jim will share his stories of uncertainty, understanding, open-mindedness, and confidence during his career, and teach you how to become the best storyteller you can be.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

How can you rise above your competition in an oversaturated market? We’ve all found ourselves in competition with similar brands.

These competitors are often doing the exact same thing as us, and sometimes they do the service better! This is a situation that makes or breaks an organization, and there seems to be only one way to survive.

Today you will learn how the right brand story separates you from the competition and leads your business to the top.

Joining us is my friend Sean Schroeder of blueriver™. Sean came to us with a brand that was struggling to find its authentic story and market position. And although his team was skeptical, he wanted to try our Story Cycle system.

In this episode, we will discuss the results of his hard work, and howblueriver™ and its Mura Digital Experience Platform found the flow of its brand story. They landed on a narrative that has always been true toblueriver™ focused on creating peak customer experiences.

They are now designing their unique category in the crowded digital and interactive industry to help them rise above their noisy a commoditized world.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

There has always been a stigma around sales. Of all the aspects of business, the sales process is the least trusted facet of the team, and for good reason! Salespersons are known to be pushy, overbearing, conniving, and to take advantage of the naive.

But for many businesses, they are also the most critical members of their team; how can you sell your service without sales? To overcome this stigmatized group, there needs to be a powerful change. Sales will need to be rebranded as an honest, helpful guide, and this episode will show you how.

Phil Jones has taken the initiative of rebranding the sales process. In a world that is full of big egos and even bigger lies, Phil is bringing simplicity and integrity back into businesses.

He has given over 2,000 presentations on the matter, and his book, Exactly What to Say: The Magic Words for Influence and Impact, focuses on the philosophy and structure of words. To learn how simple conversation tweaks can have major changes in your persuasion ability, all you have to do is say the magic word!

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

Every business has its own set of values. Either for publicity purposes or genuine care, all organizations have principals that guide the direction of the brand’s growth.

But what if your values were in conflict with that growth? Would you be willing to set aside profit to keep in line with your personal story? Authentic story brand marketing demands a fearless commitment to your character, and today’s guest will discuss how living up to your values is the key to success.

Lee Einhorn has been creating advertising campaigns since he was 10 years old. Creative Director at Venables Bell & Partners, Lee has been able to exercise his creative branding skills to build innovative advertising movements, such as the anti-smoking Truth Campaign, which helped drop teen smoking by 23 percent!

On this week's podcast, Lee is joining us to discuss his role in REI’s #OptOutside movement, which closes their stores on Black Friday to encourage you to spend time with family in the great outdoors. Join us to learn how this simple story of a company’s values created a movement that could change the industry for years to come.

In This Episode, You Will Learn * Creating your story from the heart * Why values are more important than value * Changing the world through an authentic story

Key Quotes “Our job was to strike the match, fan the fires, and the customers would take it upon themselves and create the story.” - Lee Einhorn

“The whole idea was we wanted people to engage and make the story their own.” - Lee Einhorn

“We could have added a lot of ugly Black Friday footage, but we decided to keep it as positive as possible. This was a campaign that came from the heart, and had to reflect our story.” - Lee Einhorn

“We made it clear from the beginning that this wasn't a publicity stunt. This came from the heart of what we believed in.” - Lee Einhorn

“My big questions are, how does a brand like REI continue to make statements? How do they continue to be a brand of meaning?” - Lee Einhorn

“The story wasn't about REI, it was about creating a space for their consumer base to move into action.” - Park Howell

“You were able to create a narrative that helped stir people into action and get them thinking about the issues. “ - Park Howell

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

When you’re presenting on stage, chairing a meeting, or even talking with a friend at a coffee shop, you may find yourself struggling to give your idea a sense of importance. I mean, how can you convey the depths of your imagination through simple conversation?

Your thoughts could change the world, but without the ability to properly share it, your idea may fizzle. There is nothing more crucial than being able to convey your imagination and experience. Learn how to become the best communicator you can be fro one of the masters.

Gideon For-mukwai, the founder of Story Warrior Associates, is a world-renowned storytelling coach, dedicating his life to sharing the tremendous impact of storytelling for business leaders. Raised in a Cameroonian village in Africa, Gideon learned as a boy how a simple narrative can move an entire community to action. As described in his book, The Science of Storytelling, Gideon will teach you his Story DNA Method to help you create simple yet profound narratives for any situation.

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

The Science of Story Selling: How to Win the Hearts & Minds of Your Prospects for Profit and Purpose

What if the company you ran was recognized with the prestigious "Best Places to Work" award, but life at home was not what it could be?

Would you change?

Ambition and bills drive us to pursue the best possible career. And that requires dedication to your work. But what happens when we place too much focus on our business?

It's easy for us to forget why we work in the first place, but it's far more difficult to change once we remember. Our guest today will show you firsthand how you can not only balance family and work but create a better environment in both.

Jay Feitlinger is a father, husband, and Founder of Stringcan Interactive. After years of focusing on creating a thriving business, Jay realized that he had been neglecting his family.

Using the same strategies he applied at work, he created a step-by-step method of shifting your focus and finding a healthy balance. Jay found that not only was he happier at home, but the changes with his family helped boost productivity at the office too!

Tune in and learn how shifting the focus from the boardroom to the dining room will benefit your family at work, and your family at home. He's redesigned his entire company around the concept of family business.

Be sure to check out the B2B Growth Show for new podcasts every week!

In This Episode, You Will Learn * How focusing on your family will help your business * Creating a balance between your work and personal life * Finding a category that fits your business model

Key Quotes * “It scared me how one person's selfishness could ruin so many lives.” - Jay Feitlinger * “My friends were concerned that I was putting all my effort into my family and not my business. But I made a commitment to my family, and I found that I was so much happier, and I was a lot more focused at work.” - Jay Feitlinger * “The more I removed myself, the better my team was performing.” - Jay Feitlinger * “We always want to keep learning, but never be the smartest guy in the room.” - Park Howell

Mentioned In This Episode * Jay Feitlinger * StringCan Interactive * Family 2.0 * Jonathan Green * James Carbary * B2B Growth Show * Christopher Lockheed * Play Bigger

Become a Master Storyteller

Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story, check out: https://dl.bookfunnel.com/vn00zi042y

Keynote Speaker | Brand Strategy & Workshops | Story Raconteur Park Howell is an international keynote speaker who teaches people and organizations across the world the applied science and bewitchery of story. He makes brand stories crystal clear through his proven Story Cycle system that works every single time that's helped companies grow as much as 400 percent.

International brands Park's worked with include Hilton, Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, American Marketing Association, Arizona State University, United States Air Force and dozens more. Learn more about working with Park to get your brand story straight.

Only when faced with a great adversary does our true character show. Modern humans rarely find themselves in such a situation, many never will.

But those who experience fear during a crisis can create resiliency. It's in our darkest moments that we reveal our true character. Our guest today has used his story of tragedy to create monumental change.

Author of Heretics to Heroes: A Memoir on Modern Leadership, Cort Dial is a consultant who has fought for years to improve workplace safety in the most dangerous of jobs.

His unique method of facilitating changes involves sharing his personal experience with the dangers of construction. Cort understands the power of raw, authentic emotion, and can help you craft a story that will achieve what others think is impossible.

For more information, Cort has created a page on his website to help us get started at cortdial.com/businessofstory.

In This Episode, You Will Learn * Why every story you tell has to have what Cort calls a “Star Moment” to connect with and inspire your audiences * How Joseph Campbell’s Hero’s Journey has impacted his life and how you can use it in your leadership development * And the five emotional conditions that need to be present if you are going to get your team and your customers to buy into your story

Key Quotes * “The things that are most important to performance cannot be quantified.” - Cort Dial * “What limits a human’s performance is what they believe is possible.” - Cort Dial * “Every story has to have a star moment, something your audience will always remember.” - Cort Dial * “Tell a story about why not how.” - Cort Dial * “Everyone has a great story, we just need to unearth and find it.” - Park Howell * “Story is merely a mirror of life.” - Park Howell

Mentioned In This Episode * Cort Dial * Cort Dial Twitter * Cort Dial Consulting * Heretics to Heroes: A Memoir on Modern Leadership * Finding Joe * An Open Life * Joseph Campbell * Shoe Dog

Business Story Strategist, Keynote Speaker, and Brand Raconteur

     Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.

The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

Learn more about working with Park Howell and getting your brand story straight on our website.

Shoe Dog: A Memoir by the Creator of Nike

We often see creative people as larger than life. People like Elon Musk, Maya Angelou, and Leonardo Da Vinci seem to have achieved a level of genius that is beyond anything we could ever imagine.

Creativity is a critical facet of any organization, yet we are told it’s something that a special few are gifted with. But what if there was a way to change your thoughts to become more creative? Thinking outside of the box is an invaluable skill, and today’s guest will show you how to harness your inner creative genius.

Larry Robertson is the bestselling author of A Deliberate Pause: Entrepreneurship and it’s Moment in Human Progress, and The Language of Man: Learning to Speak Creatively and founder of Lighthouse Consulting.

Larry’s area of expertise is in helping businesses leaders and innovators find their creative strengths to make their breakthrough ideas come to life. You will learn that there is no ‘X-factor’ in creative growth, creativity is a mindset rather than an action, and that everyone has the capacity to be an innovative genius.

In This Episode, You Will Learn * Five simple truths about creativity * How to become a more powerful creative force * What all successful stories have in common

Key Quotes “Today’s top leaders all agree that the most important skill they have is creativity.” - Larry Robertson

“The leaders who are ahead of the game are always asking themselves ‘who cares?’” - Larry Robertson

“They think in questions and know that the answer is not the destination. They don't instruct, they frame and inspire. They ask a question that is ongoing." - Larry Robertson

“My father said that you always have to take a deliberate pause and think.” - Park Howell

“We tend to lead towards predictable, data-packed stories that have minimal impact on our reptilian brains.” - Park Howell

“In the grand spectrum of intelligence, IQ score means nothing. We can't limit ourselves to what society’s constructs tell us is a genius.” - Park Howell

Mentioned In This Episode * Larry Robertson * Lighthouse Consulting * A Deliberate Pause: Entrepreneurship and it’s Moment in Human Progress * The Language of Man: learning to Speak Creativity * Kellogg School of Management * Howard Gardner * Otto Siegel

The Language of Man: Learning to Speak Creativity

A Deliberate Pause: Entrepreneurship and its Moment in Human Progress

Every day dozens of brands sneak into your mind. This genius performance of brand marketing happens on a level so subtle, you often won't recognize it has happened. How is this possible?

In recent years, brand strategists have begun to harness a powerful yet underutilized tool; audio. TV commercials, radio ads, even ringtones can bring a message to millions of customers with a well-placed sound bite.

Today you will learn the power of sounds.

Founder of CMoore Sounds, Connor Moore is a world-renowned sound designer and composer who uses his experience to help develop a brand’s Sonic ID. Sound design is a critical aspect of any multimedia project, and the right audio can turn a good brand into a legendary brand.

We explore the ideas of Sonic Branding, how subliminal music can be most effective and telling a story through music. Would you have ever guessed you could create a story without words? Connor will show you how.

In This Show, You’ll Learn * The power found in iconic sonic brands * How music subtly but powerfully rounds out the brand experience * Where sonic storytelling is headed and how you can use it in your business

Key Quotes * “Sound is proven to touch people on a very visceral or emotional level that other mediums cant.” - Connor Moore * “Sound design is ultimately about creating an experience and telling a brand’s story through audio.” - Connor Moore * “It’s one thing if you just deliver music for the brand, but if it doesn't meet the customer’s experience, you're in trouble.” - Connor Moore * “Music is more powerful when you understand the background story and history.” - Connor Moore * “When music is written well, you don't even notice it. It comes in and works.” - Park Howell

Mentioned in this episode * Connor Moore * Connor Moore Twitter * CMoore Sound * NPR Marketplace Interview with Connor Moore * Fender Stratocaster * Score * Hello * Max Richter * Verifone * Kuri

When you become proficient in your field, you’ll find people coming to you for your expert’s knowledge.

In fact, often your ability to educate peers on your methods will surpass the methods themselves. Every business professional has invaluable wisdom, but often they find it difficult to teach in a manner that sticks. Proficiency in teaching is critical for any professional, and today’s guest will help you refine your skill.

Greg Smith, co-creator of Thinkific, has been helping brands and business leaders build educational courses through his dynamic online platform. Throughout his career, Greg has found a teaching structure that can help audiences absorb ideas with ease. With his six knowledge bombs of online teaching, and tips on finding your market, Greg Smith will turn you into the best educator you can be. And as a bonus, he's giving you access to Thinkific for free!

In This Show, You’ll Learn: * Power of pilot course to hone your teaching content * How to up your course completion rate * 6 knowledge bombs to think about while creating your course * Why perfection kills

Key Quotes * “We spent most of our time not on the marketing, but on making a course people would get the most value out of.” - Greg Smith * “With our imperfect videos, we had higher completion rates and better grades. They let the students know that we are human, we make mistakes too.” - Greg Smith * “My single biggest obstacle was my perfectionism. 'Perfect' is impossible.” - Greg Smith * “Once you get your product to the customers, they’ll find a hundred things you can improve upon.” - Greg Smith * “If you’re gonna move the world, you just have to get it out there. Don't try and be perfect.” - Park Howell * “You’ll learn as much from your students as they learn from you.” - Park Howell

Mentioned in this episode * Greg Smith * Greg Smith Twitter * Thinkific * Winnebago Man * Zoom * Social Media Marketing World

We all have tremendous difficulty making a request.

It’s a humbling experience for everyone; you’re exposing your vulnerability to a person who has what you need. You may feel that your message is so compelling that customers will immediately decide to get involved, but almost always, they need a direct invitation.

Today’s show will be breaking down the structure of an offer, and teach you how to get the sale without being “salesy.”

Joining us is Dustin Mathews, co-founder of Speaking Empire, and author of No B.S. Guide to Powerful Presentations: How to Sell Anything with Webinars & Online Media, Speeches, and Seminars. Dustin is an expert in creating an attractive request and will teach you his “patented” Irresistible Offer Architecture: a 9-Step Process will help you sell anything without feeling like you're selling at all.

Are you sold? Let’s go.

In This Show, You’ll Learn: * How we can motivate people with our words * Why there is reluctance in asking to close a deal * Why you should always be branding or naming your processes

Key Quotes * “Today, we can put words on paper or in a podcast and we can actually get people to act.” - Dustin Mathews * “You should always be training your people to take action.” - Dustin Mathews * “In the corporate world, you gotta tell people exactly what you want to do.” - Dustin Mathews * “There’s gotta be an urgency to take your audience out of status quo.” - Park Howell * “Your guarantees will take you t0 top of your game.” - Park Howell

Mentioned in this episode * Dustin Mathews * Dustin Mathew’s books * Dustin Mathews Twitter * Irresistible Offer Architecture * Forclosuresdaily.com * Dan Kennedy books * Speaking Empire * nobspresentations.com * Amplify Experience

Business Story Strategist, Keynote Speaker and Brand Raconteur Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.

The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

Learn more about working with Park Howell and getting your brand story straight on our website.

On Wednesday, August 30, I toppled out of bed with vertigo. I’ve never experienced it before. I sat up in bed, flopped my feet on the floor and away I went. My brain was suddenly bombarded by a kaleidoscope of opaque tubes, kind of like you’re falling through a narrow ice cave.

Have you?

I sat up in bed, flopped my feet on the floor and away I went. My brain was suddenly bombarded by a kaleidoscope of opaque tubes of light, kind of like you’re falling head first through an ice cave.

Talk about an altered reality. The room whirled around me as I grasped for the bedspread to arrest my fall.

Mind blown!

The only other time I've come close to a similar sensation is when I've tried virtual reality or VR. To me, VR is a new and fascinating experience-altering force that is impacting the branding universe.

That’s why I’m excited to have on today’s show one of the pioneers of narrative virtual reality storytelling, Bryn Mooser. Mooser is CEO and Co-Founder of RYOT, the leading immersive media company in the world specializing in virtual and augmented reality.

He and his team at RYOT launched the first ever virtual reality global news show and comedy series. He is a twice Oscar-nominated filmmaker who has overseen the production of more than 200 linear and immersive films. RYOT was also a finalist in the 2016 Emmy Awards as well as a Peabody award finalist.

Adweek just recognized Mooser as one of its 100 most creative people. And in recognition of the purpose driven mission of RYOT, he also received the Nelson Mandela Changemaker Award.

RYOT has been in the news lately with its purchase by Verizon’s AOL and is now part of the Huffington Post’s Global Video Operations.

In This Show, You’ll Learn: * The elements of great storytelling from Bryn Mooser's VR point of view. * How the resilience of the human spirit is a fundamental theme in storytelling. * How we can all be open to new ideas in virtual reality, even as the medium and industry are still trying to find themselves.

Key Quotes: * "Two lessons that you learn in the Peace Corps: Learn how to fail. Learn how to be resilient.” - Bryn Mooser * “We’re at our best when we’re in service to the greater community.” - Bryn Mooser * “If people distribute content through social media then we all have equal opportunity to get our messages out.” - Bryn Moose * “VR immerses you tactically into the story.” - Park Howell * “The resilience of the human spirit is a fundamental theme in storytelling.” - Park Howell

Mentioned in this episode * Bryn Mooser Twitter * Peace Corp * Artists for Peace and Justice * The Master Switch * Oath * Ryot * The Academy for Peace and Justice

Public service announcement for you: should you or someone you love fall prey to vertigo, this great video on Youtube by Doctor Carol Foster demonstrates a simple exercise you can do at home - essentially the same kind of treatment I received from my therapist - that I found extraordinarily helpful.

Business Story Strategist, Keynote Speaker, and Brand Raconteur Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.

The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

Learn more about working with Park Howell and getting your brand story straight on our website.

The Master Switch: The Rise and Fall of Information Empires (Borzoi Books)

PowerPoints are a unique medium; they have the incredible ability to bore your audience to death.

Bullet points, stats, and slides with a hundred words are an effective way of putting people into a deep sleep. But what if you could make your presentation thrilling? Is it possible to channel emotions into creating a powerful visual narrative that is not only relatable, but also exciting?

Ted Frank, the author of Get to the Heart, is here to show you how movies hold the key to creating an impact in your presentations. Ted studied storytelling in Hollywood films and applied that structure to keep people’s attention and appeal to their emotions.

The title, Get to the Heart, has two meanings; getting to the heart of your message, and getting to the heart of your audience. By creating tension, dynamic shifts, and authentic storytelling, Ted has strategies that every presenter and storyteller need.

In This Show, You’ll Learn: * Telling business stories that are relatable and real in your presentations * The importance of creating tension with your stories and writing three key scenes to propel your audiences to action * The three best ways to overcome anxiety and nervousness about your presentation

Key Quotes * “The exact things that make movie stories unique are the same things that are coveted in a corporate presentation; being simple, real and powerful.” - Ted Frank * “Don't ask yourself what you think you should show up with. Ask what the people I'm talking to need to do with that information" - Ted Frank * "They may try to absorb that data, but they've already been to three meetings today and their brains just can't take it in." - Ted Frank * “Storytelling is more important than opposable thumbs. It's what brought us from cavemen to consumers.” - Park Howell * "It doesn't matter the length of the story, the power is found in the structure." - Park Howell * "When I try stuff, sometimes it works and sometimes it doesn't. But what always fails is not trying. You have to find the courage to try." - Park Howell

Mentioned in this episode * Ted Frank * Ted Frank Linkedin * Get to the Heart * Deadpool * PromaxBDA Conference * Groundhog Day * Free E-book * Romancing the Bean * Hormel

Business Story Strategist, Keynote Speaker, and Brand Raconteur Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.

The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

Learn more about working with Park Howell and getting your brand story straight on our website.

Get to the Heart: How movie storytelling secrets can make your presentation clear, compelling, and earn you a seat at the table

We often forget that success is not measured in money.

We work for years to become wealthy, but lose sight of what is truly important. Capital is not the goal, it's a means for creating a better life, for you and the people around you. A change in your story, however small, can make a difference for countless others. Today’s guest is an expert in how a new life story can change the world.

Today’s guest is an expert in how a new life story can change the world. He evolved from financier to award-winning film producer. And he's about to premiere his latest documentary, Mully.

Joining us is a man who chose values over value. My friend, Paul Blavin, has dedicated his life towards social activism. He left his investment career, and founded Blavin Scholars for disadvantaged foster children, and For Good production company, creating films with powerful calls to action. Paul knows from experience that the most effective messages come from passionate, dedicated people who need to share their personal story. And he knows we all have that story in us. Tune in and find out how you can harness your values and passion to create a powerful message for your audience.

Paul knows from experience that the most effective messages come from passionate, dedicated people who need to share their personal story. And he knows we all have that story in us. Tune in and find out how you can harness your values and passion to create a powerful message and amplify your impact.

Plus, you'll hear how Paul set a goal to produce an Oscar-worthy song for the Hunting Ground documentary and landed Lady Gaga out of the pure audacity of simply trying.

In This Show, You’ll Learn: * Being open to changing your story * Working towards values, not revenues * How honesty and authenticity create the most powerful stories

Key Quotes “We’re all artists who have incredible stories to tell. And the most important thing is reaching people's hearts through authenticity.” - Paul Blavin

“Focus on similarities rather than differences. That's important now more than ever” - Paul Blavin

“We're not a film production company, we're an impact production company.” - Paul Blavin

“I’m not going to be satisfied with applause and accolades. The focus is to make an impact on the world, not just in Hollywood.” - Paul Blavin

“Always invest in high-quality people.” - Park Howell

“You’re a living example of what happens when you're open to a new and better story in our lives.” - Park Howell

Often, it's incredibly difficult to connect with your audience.

We’ve all been in that frustrating position. It's not easy to find the common ground that can make the difference between a message working or not. But there is one big aspect that everyone on earth can relate to, and you can use to your advantage and create a powerful message.

Joining us from Amsterdam is Lucas Keijning, a creative member of the NEMO Science Museum. Lucas’ job is to make science fun and accessible to people of all ages, and to do this, he appeals to the common factor in us all: the inner kid. Even though we put it away, we all have a childlike mind that wants to explore and understand. By using this discovery mindset, you can craft a powerful story that resonates with any audience.

Lucas is publishing a new children's interactive ebook, Mr. and Mrs. Slob, complete with all the sound effects you'd expect with a slobby couple. And the kids are going to love it.

He even got Dutch American comic, Greg Shapiro, to narrate it. Shapiro is famous in the Netherlands for introducing Donald Trump to the Dutch in this video that came out after the election.

Tune into today's show and learn how people of all ages can transform into an excited, curious, and fascinated lod again.

In This Episode, You Will Learn * How to use your business story to connect with the kid in all of us * The importance of testing your stories while trusting your intuition * What is your big ‘whoopee cushion’ idea

Key Quotes * “Kids are eager to explore how the world works, and I think if you create that same atmosphere for adults, they can become a kid again.” - Lucas Keijning * “Kids love finding the border between what they can do and what they can’t do.” - Lucas Keijning * “What we do at Nemo is we try to fascinate people, and we do this by invoking emotions like curiosity and anxiety.” - Lucas Keijning * “If you have these ideas and you think they might be interesting, go to your audience. Find people to test your idea.” - Lucas Keijning * “Trust your intuition on if something is feasible or interesting. If at the moment it's not good enough, might get better if you elaborate on it.” - Lucas Keijning * “We’re all just kids, cloaked in our wrinkled adult selves.” - Park Howell * “One of the most powerful emotions we can invoke in people is disgust, and we can do that in a good way.” - Park Howell

Mentioned In The Show

Lucas Keijning
Lucas Keijning Twitter
Mr. and Mrs. Slob
NEMO Science Museum
ASU School of Sustainability Leadership
Guinness Book of World Records
Whoopee Cushion

Business Story Strategist, Keynote Speaker and Brand Raconteur Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.

The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

Learn more about working with Park Howell and getting your brand story straight on our website.

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Have you ever had a long time achievement become a disappointment? Or worse, your dream becomes a disaster?

Our guest this week is Annie Franceschi, founder of the Greatest Story Creative. Annie worked for years to attain her dream job as a writer for Disney. But once she achieved her dream she found it was not what she had hoped. That's why she gave up her long-sought career and began pursuing a new dream.

Annie’s passion is helping small businesses and people find their personal story. Individualized branding is her specialty, and her experience in the film industry matched with her journey finding her true calling has given Annie tremendous insight into the art of crafting honest and compelling stories.

Annie can teach you how to utilize your origin and strengths to create great stories like a pro.

In This Episode, You Will Learn * What you plan for your career is not always your greatest calling * How to best play into your strengths * How brands, like movies, create epic stories to make your customers feel less alone

Key Quotes * “I wasn't honest with myself because I was so worried about what other people would think.” - Annie Franceschi * “You constantly live the story, but it's hard to see it in the moment.” - Annie Franceschi * “No matter your service or product, people are always going to invest in people.” - Annie Franceschi * “I work with people who say they’re not creative, who don’t know how to tell their story. I always tell them to start with their origin.” - Annie Franceschi * “Don’t worry about if your story is marketable for a business. Start with the things you love.” - Annie Franceschi

Mentioned In The Show * Annie Franceschi * Annie Franceschi Instagram * Greatest Story Creative * Duke University * Disney * New Line CinemaLionsgate

Business Story Strategist, Keynote Speaker and Brand Raconteur Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.

The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

Learn more about working with Park Howell and getting your brand story straight on our website.

You know the feeling of being overwhelmed in business.

We focus on growth, and soon find ourselves with an over complicated business, lacking a clear vision of the future. But when we try and manage this complex system, we become frustrated and confused. Take a deep breath. Let go of control. And simplify your purpose.

Take a deep breath. Let go of control. And simplify your purpose.

Let go of control. And simplify your purpose.

And simplify your purpose.

This week’s guest knows the power of simplicity and mindfulness. He’s called the CEO Whisperer and can help your company double your profits and then double them again. Cameron Herold is the Business Growth Guru, specializing in helping organizations refine their message to achieve greatness.

Cameron is the author of the bestselling business strategy books, Double Double, and Meetings Suck: Turning One of the Most Loathed Elements of Business Into One of the Most Valuable. We will discuss the lessons in his books, how uncomplicated business achieves natural growth and the importance of culture in the workplace.

Tune in now and learn how a simplified message can create a monumental change.

In This Episode, You Will Learn * Tips on how to uncomplicated your business to give it free reign to grow * Why your meetings suck and what you can do about it * And what a Miracle Morning looks like and how you can start waking up in your own

Key Quotes * “Culture is not about the meeting room or lunch, it's about aligning your team around a common vision.” - Cameron Herold * “The problem isn't meetings, the problem is that we’ve never trained employees how to participate in meetings.” - Cameron Herold * “The world is riddled with coaches, but most of them have never run businesses or built companies.” - Cameron Herold * “We need to remind people that this is just what we do for money. This is not our reason for being. Our brand is not our identity.” - Cameron Herold * “Powerpoints don't kill audiences. Presenters wielding power points riddled with bullets kill audiences.” - Park Howell

Mentioned In The Show * Cameron Herold * Cameron Herold Twitter * Double Double * Miracle Morning for Entrepreneurs * Meetings Suck * 1-800-Got-Junk * Oprah * COO Alliance * Gerber Collision & Glass * Infusionsoft

Business Story Strategist, Keynote Speaker and Brand Raconteur Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.

The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

Learn more about working with Park Howell and getting your brand story straight on our website.

Double Double: How to Double Your Revenue and Profit in 3 Years or Less

Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable

Jesse Kay is one of New Jersey ‘s most precocious high school students who has a popular podcast, 20 Under 20's, and is becoming an expert on how to connect with Generation Z with your brand storytelling.

Just as we were starting to learn how to best connect with millennials, a new generation has arrived.

Generation Z is making history as the first to be raised in the age of technology, and that makes them more unique than any other demographic. Despite making up almost a quarter of the population, many marketing experts still have no idea how to connect with these youth. Today you will learn how to communicate with Gen Z from an expert.

Joining us this week is one of the most articulate and driven entrepreneurs his age. Jesse Kay is the host of the 20 Under 20’s podcast and has interviewed young entrepreneurs from around the country, seeking to teach youth around the world the lessons gained through business. Jesse is already an expert social media marketer and can teach you just what you need to communicate to any generation through any major platform. He also has great advice for aspiring entrepreneurs of any age, and understands that the best way to start a business is to start right now!

Tune in today and learn how to best communicate with the smartphone generation.

In This Episode, You Will Learn * How to effectively attract Gen Z * How to communicate with the smartphone generation * Co-creating your own stories through social media

Key Quotes * “As long as you know your audience, you can connect with them.” - Jesse Kay * “If it fails, that's okay. Failure is learning.” - Jesse Kay * “There are no barriers. Anyone can start anything.” - Jesse Kay * “You have to take a hard stance to capture someone's attention.” - Jesse Kay * “You have to be extreme in your storytelling to catch Gen Z.” - Park Howell

Mentioned In This Episode * Jesse Kay * Jesse Kay Twitter * 20 Under 20’s * Next Gen Summit * Huffington Post Article * Shark tank * Mark Cuban * Connor Blakely * Bill Gates * Jeff Bezos

About Business of Story Podcast The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.

You might have a brilliant idea for your business endeavor, one that could catapult you and your cause to greatness. But when you try and explain it to your customers, they may not fully grasp your vision. That's where your explainer video comes in.

Eric Hinson, the founder of Explanify, is here to explain the explainer video and how to use brand storytelling in it for your story marketing. Eric is a master at finding the essential story thread wrapped around a concrete idea to create a powerful 90-second video narrative. Today he will explain his explainer video structure, using his ìUncoveryî system, and how you can create a captivating short story.

In This Episode, You Will Learn

The ideal 90-second story structure
Using the "Uncovery" process to find the heart of your story
Turning abstract concepts into concrete stories

Key Quotes

"Here is the status quo, here's what weíre going to do to make this better for you." - Eric Hinson
"Nobody buys features, they buy the benefits." - Eric Hinson
"It's about simplifying your story and getting to the core of your message." - Eric Hinson
"The whole point of clarity is to meet your business objective"- Eric Hinson
"If you have a killer story that takes the mind on a journey, even without good visuals, it will move people." - Park Howell
"Don't overthink creativity." - Park Howell

Mentioned In The Show

Eric Hinson
Eric Hinson Twitter
Explainify
General Electric
Dropbox
Common Craft
Clutch.co

Business Story Strategist, Keynote Speaker, and Brand Raconteur

Park Howell is a†trusted brand story strategist†and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.

The widely popular Business of Story podcast†helps leaders of purpose-driven organizations†clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

Learn more about working with Park Howell and getting your brand story straight on our website.

Every day a story is told on social media that reaches tens of millions of people.

These stories are not big budget films or complex advertising campaigns, they’re created by humans just like you. But many people believe you need an expensive camera and extensive training to create a successful narrative, and that is not true at all. That’s why today we will be explaining how an intimate, authentic origin story is the most effective message.

Joining us is an international superstar. Paola Baldion is a social activist an Academy Award winning actress who has starred in films from Columbia to Italy. Paola is also the creator of the viral video, #IAmMigration.

#IAmMigration is a minute long video shot with a cell phone camera, but within a week, it received over 17 million views in Europe! She knows firsthand that you don’t need a whole crew to send your message, just an authentic story.

Paola and her husband Jamie are working on expanding their project, and aim to turn I Am Migrationinto a documentary.

They will be traveling across the United States, seeking the origin stories of everyday people. In fact, you may be able to be a part of their movement! Stick around and find out how! Email them at info@iammigration.com.

In This Episode, You Will Learn * The power of truly knowing yourself * Importance of knowing your origin story * The unique benefits of social media

Key Quotes * “A lot of people don’t know how to be professional, and that’s when their career drops.”– Paola Baldion * “What I took away the most was to be myself and to be respectful to my co-workers.” – Paola Baldion * “I want to get an intimate picture of who they are.” – Paola Baldion * “Nowadays we have no excuse not to get our content out there.” – Paola Baldion * “It’s not just enough to understand what’s going on, you need to overstand it.” – Park Howell * “It’s critical to find the hook within your brand.” – Park Howell

Mentioned In This Episode * Paola Baldion * Paola Baldion Twitter * Portraits in a Sea of Lies * Columbia University * Uta Hagen * The Long Home * James Franco * Pablos Word * I am Migration * MyHeritage DNA

About Business of Story Podcast The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.

My mission for Business of Story is to help you become a better storyteller. When you have this powerful skill, you will achieve greatness. But most of our guests are already brand storytelling experts, with years of experience. Today, we will be showing you the process in action.

Our guest is Temitayo Osinubi, author of Beyond Buzzwords, and host of the Marketing Disenchanted podcast, and he is calling in to discuss his brand story on air. In his experience, the world is full of ignorant and often malicious marketing ‘gurus,’ taking advantage of naive young entrepreneurs. That is why Tim has taken action, working to right the wrongs and teach novice marketers skills that will benefit them for the rest of their lives.

Listen how Temitayo uncovers his brand purpose and finds his category using the Story Cycle, and how you can too. This process is our tried and true method that can bring your story to life.

This is the second episode in our series that focuses on assisting our beloved listeners. If you would like to be on the show, or even just chat with me for a bit, please give me a call! I would love to hear your story.

In This Episode, You Will Learn * How to find your category in the market * What are your specialties? What makes you unique? * Clarifying your purpose driven story

Key Quotes * “It’s not about what you make, it's about what you make happen in people's lives” - Park Howell * “You need to humanize what you’re talking about in your market position.” - Park Howell * “A lot of the decisions we make are based on how they affect our reputation.” - Park Howell * “A lot of bad advice is being spread unknowingly. Their opinions are based on the experience they just don't have.” - Temitayo Osinubi * “There's a lot of conflicting advice, and there's a lot of bad advice. It can be a very disenchanting process.” - Temitayo Osinubi

Mentioned In This Episode * Temitayo Osinubi * Temitayo Osinubi Twitter * Beyond Buzzwords * Marketing Disenchanted * Infusionsoft * Greater Dayton Real Estate Investors Association * Jay Baer * The Wizard of Oz * Sally Hogshead * Gary Vaynerchuk * Grey’s Anatomy

About Business of Story Podcast The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.

Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain't the Half of It!

I was struck by one theme that kept appearing in the past 100 Business of Story episodes – How stories transport us. A true story well told connects emotionally and inspires. It moves people. Aligns teams. Connects with customers. Grows revenue. And will amplify your impact.

[caption id="attachment_23298" align="aligncenter" width="600"] Image from a favorite Photoshop artists, James Popsys, who explored visual storytelling on the Business of Story podcast.[/caption]

Thank you for listening to the Business of Story. I've enjoyed all of your wonderful notes about the impact the show and our guests have had on you. And how you have grown as storytellers to literally nudge the world in any direction you choose.

You rock!

Now, I want to up the ante, to go all in by refining, clarifying and focusing my own Business of Story story. To help you do the same in your business. From episodes 102 and beyond, nothing in the Business of Story will make sense except in the light of connection: helping purpose-driven leaders like you clarify your story to grow revenue and amplify your impact in the world by connecting you with your audiences, and moving them to action, through the power of true business stories well told.

This is my singular focus for the Business of Story, and it has taken me 100 episodes to finally arrive at this focus. Plus, a great deal of help from my good friend, Greg Head. More on that, and him, in a bit.

What you’ll get out of this show: * How to find and articulate the unique purpose that drives you and your organization. * How to clarify that story with lots of examples and resources for you. * How to use the impact you’ll make as the launching point for the epic growth of your organization.

You see, after 100 amazing guests – story artists from around the world who have been on our show helping you craft and tell compelling stories that sell – this theme of igniting the growth of purpose-driven leaders through the power of story has expressed itself.

I realized that some of my favorite episodes were with people whose personal stories were much larger than their brand story, and in fact, influenced the direction of their organizations.

Like Vincent Stanley, for instance. He’s the Director of Philosophy for the outdoor retailer, Patagonia. He was one of my first guests back in July of 2015. And he talked about how Patagonia essentially invented story marketing in their first product catalogs when they opened in 1973.

Their mission is to turn customers into activists to help protect our wilderness. A pretty important purpose, especially for an outdoor company.

Another episode I refer to often is the one I did with Hollywood story consultant, Jen Grisanti. She wrote an amazing book called Change Your Story, Change Your Life. Jen not only teaches and coaches movie and TV screenwriters how to perfect their craft but also how to live into a bigger story. This episode explores the important question:

“What is your personal dilemma connected to your professional pursuit?”

What’s the conflict in your story and how does your brand help your customers overcome that conflict to get what they want? No conflict no story.

How about the conflict around the stuff cramming your home? Michele and I are in the process of a move, and mucking out 30 years of stuff is a major pain in the ass. Brian Scudamore, the founder of 1-800-GOT-JUNK, joined to talk about how he grew the brand to become worth in the neighborhood of a quarter-billion dollars all on the premise that he is not in the junk business, but the leadership business that happens to haul junk. Now that’s a focused, purpose-driven business.

I’ve learned that if you truly want to live into a bigger story for your personal and professional brand, then you must find a purpose greater than yourself to serve.

The purpose of the Business of Story has always been to help people live into and prosper from their most powerful story. But that line is too vague for some people. It ultimately comes down to helping leaders of purpose-driven organizations clarify their story of growing their revenue and amplifying their impact.

I know I’m repeating myself from the top of the show, but I want to be crystal clear with you what this is all about. And, I want to underscore that it is critically important for you, too, to be “crystal clear” with your personal or professional brand story. Because if you’re not, you will drown in the sea of sameness that we all compete in. And I’ve found that when you get your brand story straight, everything else comes into alignment. Everything else gets easier. You say “no” to more things and “yes” to the fewer, but the most important, things.

My Origin Story Two years ago I was a total story geek. Ok, I still am.

My goal for the first 100 episodes was to help you understand and appreciate the power of storytelling in your business and in your life so that you would become more intentional about it; connect with people at a deeper level; and advance your visions and mission further faster. I had the help of my friend Jay Baer at Convince & Convert who helped me produce and distribute my first year-and-a-half worth of shows with great people like Jess Ostroff of Don’t Panic Management.

The past 20 or so shows have been produced by Brian Adoff of Riveting FM out of Philadelphia. He has brought a musician’s ear to the quality of the production and some terrific marketing insight as well. Thanks for that, Brian.

Lisa Loeffler of Genuine Media has assisted me in the distribution and advertising for the show, as well as my speaking engagements: an invaluable part of my team. I can’t recommend these two enough if you need to build a virtual team.

My focus has been on sharing how stories work, the architecture of epic stories, and how to use them in your business. If you’re an avid listener, then you probably know my story by now. So here’re the cliff notes…

I’ve been in advertising for more than 30 years, ran my own agency for 20 years, and for the past 15 years, I have been steeped in business storytelling.

My deep dive into brand storytelling began around 2004 when I noticed that our traditional advertising work wasn’t nearly as effective as it used to be. As I often say in my speaking engagements and workshops; “Brands used to own the influence of mass media, but now the masses are the media, and they are your brand storytellers. You and your brand must become the story maker.”

One of my favorite examples of a brand doing this very thing is AirBnB. They do a heroic job of placing their customers – both their homeowners and guests – at the center of their brand story. Then they make it easy for them to share their stories. I love their tagline, Belong Anywhere. AirBnB is selling inclusion and freedom: two pretty dynamic concepts, and an especially powerful purpose, given this moment – and let’s hope it’s just a moment – in Trump time.

By the way, have you seen Sweden’s latest story marketing campaign? The country just listed itself on AirBnB and its purpose is plain to see: "Explore the Freedom to Roam.” Sure, they’re ultimately going after tourists, but they do it with such a beautiful purpose that plays to the sensibilities of reasonable and fun loving people. Take a listen, and then go to our show notes to see the video.

Ok, so I digressed a bit. I get so excited when I come across smart story marketing.

I was telling you my story about how I realized the impact you can have when you become an intentional storyteller: Telling stories on purpose. I learned that storytelling held the key to reconnecting with audiences, so I started studying everything I could find on the subject.

It really started in 2006. Our middle son Parker went to film school at Chapman University in Orange, CA. I asked him to send me his textbooks when he was finished with them – after all, we were paying for them – so I could learn what Hollywood knew about captivating audiences through story. Plus, I suppose I wanted to vet this college education to see how Chapman prepared eager filmmakers to be competitive in the most competitive storytelling market in the world: Hollywood.

I realize now that this was my creative right brain diving into storytelling. At the same time, our youngest son Caed had to undergo brain surgery to reduce swelling in his ventricles. During the run up to survey, Caed went through a battery of tests, and Michele and I read everything we could absorb about the brain and how it functions under the significant stress of encephalitis.

One of the books I found, which has become my favorite on storytelling, is The Storytelling Animal: How Stories Make us Human, by Jonathan Gottschall. In it, he explores the intersection of story structure with brain structure and how our minds yield helplessly to the suction of story.

Jonathan became a long-distance friend of mine, has been kind enough to lecture twice to my students at Arizona State University, and he was also one of my first guests on the Business of Story podcast.

In hindsight, I realized that I, too, was living at the intersection of right brain Hollywood storytelling and left brain story mechanics as I was learning from the journeys both of our sons were on.

This is when I was introduced to Joseph Campbell and his universal story structure of The Hero’s Journey, and why it connects so powerfully with the deep reaches of our mind: the subconscious where our intuitive decisions are made that shape our beliefs and behaviors.

Note: The creator of What makes a her0?, Matthew Winkler, joined us on the Business of Story podcast. Hear how he created one of the most watched videos in the TEDEd library.

During this time between 2006 and 2010, I found myself at the crossroads of the neuroscience of storytelling – how we’re pre-wired from birth to make meaning through stories – with the architecture of stories – how to use them to connect with people on a very primal level and move them to action.

Since then, our two boys are doing great. Caed is a healthy 23-year-old composer and producer of EDM, or Electronic Dance Music, and a DJ, and Parker is pursuing his dream of becoming a filmmaker in downtown Hollywood. He pays the bills as a sought after motion designer, and you can see his work in the new CBS game show, Candy Crush.

Now that I was armed with the why and how of business storytelling, I created the Story Cycle system that is inspired by Campbell’s Hero’s Journey. Instead of his 17 steps, I’ve mapped it to 10 steps that any business can use for high-level brand story strategy development right down to tactical creative elements including TV spots, web user experience design, blog posts, print ads, sales presentations… you name it.

[caption id="attachment_23305" align="alignright" width="300"] Download your DIY Brand Story workbook.[/caption]

I was so excited to share with the world what I had learned, and the success we were having with our clients, that I began pursuing all of the brightest minds in storytelling to share their brilliance with you. To be totally honest, I was being self-serving, too, Because I get to learn right along with you with every episode. That alone makes all of the cost and effort of a podcast worth it.

One of my early successes was having legendary screenwriting coach, Robert McKee, on the show. We had such a wonderful conversation, he returned for an encore performance. By the way, you will find links to each of the episodes I mention in our show notes.

I first met McKee when I attended his four-day Story Seminar in the LAX Sheraton in 2010. Parker joined me. He was there to advance his filmmaking screenwriting chops, along with about 200 of his competitors, and I was there to learn what a marketer like me could learn about Hollywood storytelling to make our creative more impactful.

After the seminar, McKee invited me to his Connecticut home to interview him for my podcast. Now, this was not for the Business of Story, but for my very first flailing attempt at podcasting. I had never done one before and I showed up in his living room with my little Zoom recorder and my wits. I placed the recorder between me and him on the sofa, and away we went. For three friggin’ hours. He was so kind and generous with his knowledge on screenwriting and how we can use it in our businesses, and I was making it up and learning as I went.

This remarkable experience underscores a fundamental premise that Joseph Campbell talks about when you follow your bliss, and by bliss, he means the authentic story you have the courage to live into.

“When you follow your bliss, doors will open where there were only walls before.” – Joseph Campbell

Robert McKee and his lovely wife Mia, open their home and their world to me. And for that, I will be forever grateful. You can still listen to that session, edited into ten 10-minutes segments on Soundcloud.

If you don’t know the man and his work, all you have to do is watch this scene in the Spike Jonze’ movie, Adaptation, starring Nicholas Cage as struggling screenwriter, Charlie Kaufman. Actor Brian Cox portrays McKee as he responds to Kaufman’s question during, presumably, his famous Story seminar.

Any questions?

Ok, take a deep breath.

Another one of my favorites was a guy who epitomizes the intersection of science and story, and that is Dr. Randy Olson. He is a Harvard Ph.D. Biologist who also graduated from the USC film school. Randy has produced three documentaries on the environment and climate change and has written three books to help scientist become better communicators through the power of storytelling.

His latest book, Houston, We Have a Narrative: Why Science Needs Story, is my favorite scientific look at storytelling. The book focuses on the And, But and Therefore construct to creating stories. It’s so simple and yet so powerful. I call it the DNA of story.

I’m honored to say that Randy has become a good friend, and he’s been on my show twice. The first time talking about the ABT. And his most recent appearance was the day after the election. He dissected Trump’s narrative intuition and why he won the election because he out-storied the Democrats. “America used to be great. America is no longer great. I’ll make America great again.” Three acts. Set up, problem, resolution. One that may become the most successful use of the ABT of all time.

Olson’s Trump episode is one of my most listened to from around the world. I even had some friends reach out to me in disgust suggesting that I was capitalizing on Trump’s victory for my own Business of Story gain by highlighting his narrative intuition. My response to them, and you if you feel the same way, is that you must understand the magic to combat the spell.

Listen to all of Trump’s ramblings through the lens of the basal ABT structure, and you’ll get a whole new appreciation for how he hoodwinks his base, goes against reason and demolishes the Democrats. The Dems simply don’t know how to connect with America through a story.

Olson’s purpose is to advance science by helping big thinkers connect with the rest of us. His vehicle happens to be the ABT, the DNA of story.

Another of my favorite authors is Lisa Cron, who wrote Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence. Lisa came on the show to explore the art and science of storytelling to help you with your brand narratives.

While Lisa’s book is about guiding fiction writers in writing the next epic novel, Lee Gutkind, the founder of Creative Nonfiction and author of several books including, You Can’t Make This Stuff Up: The Complete Guide to Writing Creative Nonfiction from Memoir to Literary Journalism, is the foremost authority on the art of sharing true stories well-told.

These two approaches are important to brand storytelling because you want to tell true stories about how your product or service have empowered and leveled up your customers while using brain science to understand and appreciate how to craft and tell your stories.

Clarify your story, amplify your impact and simplify your life We’ve used the 10-step Story Cycle system to help Clinica Adelante reframe its brand story from a 30-year-old community health center to a national leader in sustainable healthcare, and they have grown by 300 percent in the past five years.

Goodwill of Central Arizona has used or Story Cycle system to grow from 17 stories doing $24 million in annual sales in 2003 to nearly 100 stores doing north of $140 million in sales today, with the proceeds going to workforce development programs that help put a record number of Arizonans back to work. Their purpose? Good stuff, good work, Goodwill.

Coca-Cola used our storytelling to launch an eco-driving program with its 60,000 fleet drivers and their staff in 2010. They double their expected gains in fuel efficiency in the first three months of the initiative.

What do these three clients have in common? They all pursued a purpose greater than just selling products and services and making money. And they used intentional storytelling – telling stories on purpose – to achieve epic growth.

That is the power of a purpose-driven organization over its traditional, status-quo competitor who focuses on the bottom line, short-term gains and investor returns over empowering the people and the communities it serves.

Tell your stories on purpose That’s why now, as we move into our third year of producing the Business of Story podcast, our sole focus is to help leaders of purpose-driven organizations like yours clarify your story to grow revenue and amplify your impact.

What we make is the proven Story Cycle system with tools and techniques to help you become an intentional storyteller. But what we make happen is helping you become a more powerful communicator, connect with audiences like you never have before, motivate and inspire people to action, and advance your mission, initiative or cause further, faster than you ever imagined. What we make happen is what drives our purpose: to help people live into and prosper from their most powerful stories.

Learning moment: Are you telling brand stories about what you make, or what you make happen? Stories about the human impact you are having; how you are leveling them up. Stories about how you deliver on your ultimate brand purpose. You see, when you tell stories about what you make, your are immediately commoditizing yourself and your offering. You start to drown in the sea of sameness. But when you tell stories about what you make happen, then you will rise above the noise and be heard.

Red Bull doesn’t sell you a highly addictive concoction of caffeine, taurine, and sugar. Their story Gives You Wings. Actually, the higher brand purpose was defined by its founder, Dietrich Mateschitz, when he started his company:

“Red Bull gives wings to people and ideas.”

Now isn’t that a bit more compelling than selling just an energy drink? It must be because Red Bull not only invented the category. They still own nearly half of the worldwide market for energy drinks.

Let’s face it, without a good story that connects on a primal, visceral level with your audiences – making them truly feel something – then you’re just more noise in the cacophony of communication we all swim – and drown – in.

Without a focused story that clarifies the uniqueness, relevance, and urgency of your brand offering you will be marooned in the sea of sameness that we all encounter in this age of abundance. Your customers – just like my customers – simply have too many choices to choose from. What’s going to make you rise to the top of your food chain?

Without a defined point to your story – a supreme focus on what you do better than anyone else buttressed by a compelling purpose – you will languish in the land of commoditization. In fact, declaring your number one position in the marketplace, what you do better than anyone else in terms of features and benefits, is your first step out of the primordial muck of commoditization. And your defined purpose is your lifeline.

So I’m taking my own advice. As I mentioned, my friend Greg Head, who was the head of marketing for Infusionsoft and helped them become a $100 million dollar company in 10 years because of their extreme focus on sales and marketing software for small business, helped me define my brand focus of working with purpose-driven leaders. It’s important, too, because I am competing in an increasingly crowded industry of business storytelling.

Some of my competitors I admire most – some friends, some acquaintances, and some strangers – include Donald Miller and his StoryBrand process. I’ve done his program myself for my Business of Story brand. StoryBrand’s focus is to help small business grow their sales by clarifying their story on their websites.

My interesting connection to Don, even though I’ve never met him, is that his best-selling book. A Million Miles in a Thousand Years, and it’s overall theme of “What makes a great story also makes a great life,” had a profound impact on me as I was creating the Story Cycle system. In fact, I went to Don’s very first seminar in Portland in 2010, long before he created his StoryBrand process, to guide my thinking on how to help people live into their most powerful stories.

In fact, I went to Don’s very first seminar in Portland in 2010, long before he created his StoryBrand process, to guide my thinking on how to help people live into their most powerful stories.

Another terrific professional in the storytelling game, and a guy I count as a friend is Michael Margolis of GetStoried. When I think of Michael and the international work he does, I think of storytelling around innovation. He works with large, global brands, including the likes of Google, Deloitte, and NASA, to help them further innovation within their organizations. Michael is definitely the innovation story guy in my book.

If you’re looking for business storytelling in the tech world with a twist, then I’d definitely send you to Kathy Klotz-Guest. If you’ve ever seen HBO’s Silicon Valley, Mike Judge’s hysterical TV series about, well, Silicon Valley, then you’ll get a sense of Kathy.

She is a technology veteran, stand up comic and marketer extraordinaire who uses storytelling to help her clients curb what she calls, “jargon-monoxide,” you know, that curse-of-the-expert malady that puts audiences to sleep, or worse, with their inane use of jargon. She coined one of my favorite terms in Business Storytelling, Jargon-monoxide.

These are just three of many fellow storytellers, each with a focused brand position: Don Miller’s StoryBrand for small businesses. Michael Margolis’ Get Storied for large organization innovation, and Kathy Klotz-Guest for the tech world.

By the way, you can hear both Michael and Kathy on my Business of Story show – again, see the show notes for links. And Don, consider this an open invitation to come on my show. Like Michael and Kathy, I admire your work and what you stand for. Hey, I even invested in your Blue Like Jazz movie. That was a brilliant crowd-sourced move, by the way, to raise your final quarter million to get the movie finished. Michele and I loved the movie, and it was great fun seeing our names among the thousands of executive producers.

I help leaders tell their brand stories on purpose And me? My purpose is to help leaders of purpose-driven organizations like you clarify your story to drive revenue and amplify your success. And I deliver on my purpose in three different ways…

I help you clarify your brand story through our proven Story Cycle system. In fact, if you tuned into my show two weeks ago, you heard me take Jonathan Barney through the Story Cycle system to clarify his brand story around his restaurant service training platform and focus his purpose of helping people live a tastier life.

In addition to clarifying your brand story, I also offer the Storytelling for Leaders and Storytelling for Sales 6-month deliberate practice training programs. Once your brand story is crystal clear, these programs help you find and tell the stories that shape the behaviors that create the culture that drives epic performance. Around your purpose. Essentially, we help you find the true stories within your brand and show you how to tell them well in your advertising, marketing and sales to connect with your audiences. True stories well told.

The Storytelling for Leaders and Storytelling for Sales deliberate practice programs come from another amazing story outfit, this time in Melbourne, Australia. Shawn Callahan and Mark Schenk created these programs 13 years ago and have worked with brands around the world to build storytelling cultures. This offering is the ideal extension to the Business of Story, and I have become a certified partner delivering these proven programs.

Why do purpose-driven organizations need to practice business storytelling now, more than ever, to amplify your impact?

Because business is more complex than ever. How do you describe your place in the world to your staff, employees, customers, shareholders and other stakeholders when so much external chaos impacts you?

Chaos like growing competition in this time of abundance
A widening economic divide between the haves and have-nots
The significant environmental and social impacts of climate change
Social injustice and unrest
A White House and its cronies that appear hell bent on alienating America from the rest of the world

In fact, I spent 12 days in The Netherlands a couple of weeks ago working with our ASU students. Guess what the prevailing sentiment is towards our president? I heard this from business leaders, bureaucrats, and bartenders. They ask all in their own way:

“How did you Americans let this happen and what are you going to do about it?”

You don’t think this president is going to impact your business, think again. And what stories are you telling your employees to keep them all focused on your purpose to grow your sales and amplify your impact: the three things you actually have control over?

I’m afraid power points, infographics, snapchats and tweets aren’t going to do it for you anymore.

By the way, I reminded our students in Amsterdam that power points don’t kill audiences. Presenters using bullets in power points do.

Don’t believe me? Just listen to Janine Kurnoff of the Presentation Company on Business of Story to learn how to bring storytelling to all of your communications so you can cut through the clutter and connect.

Or tune into Nick Gray of Museum Hack on how to bring adventure to your brand through storytelling. And on that note, take in my conversation with the ultimate conspirator to business success, Robert Rose on why you must turn your adjectives and adverbs into adventures in your story marketing.

Stories connect in our disconnected world Another reason why story is more important now than ever is that our uberly connected world has created a massive malady. Attention Deficit Disorder is now a communicable disease, and we’re all the viruses.

Our connected world has ironically made us all less connected in human terms.

I had a fascinating guest on about a month ago. His name is Jordan Bower, a Transformational Storytelling Consultant, and Corporate Intimacy Expert. Ahhh, see his unique positioning… his fine point… his focused purpose: Transformational Storytelling Consultant and Corporate Intimacy Expert? On my show, Jordan told me about his girlfriend breaking up with him in the summer of 2010.

Devastated, he did what we would ALL do in this circumstance: he walked from Seattle to Mexico along the Pacific Ocean. Right? During his four-month odyssey to find himself, Jordan came across thousands of people.

He shared coffee, meals, campfires, and beers with folks from all walks of life: from hobos and hillbillies to surfer dudes, to housewives, tech titans and I’m sure there was a social media guru or two in there as well. I asked him what the common theme was among these disparate people. What do you think he said?

I asked him what the common theme was among these disparate people. What do you think he said?

Jordan told me that to a person, the common sentiment was alienation and loneliness.

He learned on his trek that these dopamine pumps we call iPhones and Androids, that promise to connect us with the world, actually create greater isolation. One intense symptom is FOMO, or the fear of missing out. What we’re missing in our over-communicated world is authentic, person-to-person interaction. If Gottschall said, “Our minds yield helplessly to the suction of story,” then I believe our hearts crave bonding with real people.

Jordan’s point of people feeling alienated and lonely is not the first time I’ve heard this theme. But it struck me hard on this show. I even created a manifesto of sorts just to help me get my head around this phenomenon. I call it: The Virtual Connection Myth.

"Our digital dopamine pumps artificially reward us for superficial online interactions masking an epidemic of alienation and loneliness people suffer as their storytelling skills atrophy in the absence of authentic human connection in the real world."

OMG, am I suffering from jargon-monoxide?

My point is this: The most powerful story will ever tell is in-person. If you can’t be in front of the water cooler with your audience, then the second most powerful story you can tell is first person, online.

Tell me a story with a time stamp, when did it happen, a location stamp, where did it happen, real people as the characters. Give me action and adventure, surprise me, and then deliver your business point! And believe it or not, you can do this in 60 seconds or less.

On Thursday, June 26, I was giving a storytelling workshop for a bunch of Dutch professionals who specialize in sustainability and the circular economy in Haarlemmermeer, Holland. A young man named Max is an intern for one of the organizations and is about to graduate with his business degree in sustainability.

I asked the gathering who their toughest audience was so we could work on stories to connect with them on their terms. Max told me it was his granddad. You see, his grandpa didn’t understand sustainability, didn’t believe in man-made global warming and told Max he was wasting his time with his foolish degree. I could tell he was crestfallen by not having his grandfather’s approval.

So I instructed Max to use the Story Cycle to craft a story from his grandpa’s point-of-view and then challenged him to share his story over the weekend.

I ran into Max four days later when our ASU cohort returned to Haarlemmermeer for another session. He had the widest smile on his face. I asked him “What’s up, dude?”

He told me about having the conversation with his grandpa about climate change and how he used a hockey stick to demonstrate to the old man how carbon in our atmosphere has remained relatively balanced for millennia and then pointed to the curve end of the stick to demonstrate the man-made carbon we have pumped into the system over a short amount of time.

“This was the first time my granddad ever understood what I was talking about,” Max proclaimed through his smile. “And I told him that fixing this problem is important to me and that’s why I’m doing what I’m doing.”

I asked Max if his granddad likes hockey.

“Loves it,” he said, with his smiling growing even wider.

Smart young man, that Max. Understanding his audience and having such empathy for their point-of-view that he found a way to use a story to connect, change his beliefs, and earn his approval.

By the way, I learned this basic structure to story with time and location stamps, characters, action, a surprise and point from my friends at Anecdote. And we cover it in great detail in our 6-month deliberate practice programs.

The most invaluable FREE advice you'll ever get Now I’d like to help you clarify your brand story strategy, focus your purpose of growing your revenue and amplifying your impact. When I told my producer, Brian, who you met earlier in the show, about what I’m about to do, he actually said it might not work because it sounds too good to be true.

Well, maybe. You’ll have to be the judge of that.

What I am offering to you, with no strings attached, is a complimentary 30-minute phone call to demonstrate how quickly you can get your brand story straight. I promise it will be the most invaluable free advice for you, your business and organization that you have ever received.

Register for your FREE Impact Call. I’ll help you clarify your story in 30 minutes or less. You have nothing to lose. What’s in it for me? I get to connect with real people, in real time and learn about your real needs. Our conversation, while helping you clarify your story to grow revenue and amplify your impact, will also help me better understand exactly what the market needs.

What’s in it for me? I get to connect with real people, in real time and learn about your real needs. Our conversation, while helping you clarify your story to grow revenue and amplify your impact, will also help me better understand exactly what the market needs.

This is a total win/win consulting call. You will be doing me a huge favor by helping me dial in my purpose: To help you live into and prosper from your most powerful story.

This is a limited time offer, and I can tell you that not everyone is going to get the free impact call. If you’re in business just to make money, then I’d recommend you reach out to some of the other storytelling consultants. But if you’re into to truly amplifying your impact and empowering the people around you to live into and prosper from your story, then I’m your guy.

Register now at our new and improved website, businessofstory.com. And if you want to get the most of the call, download your DIY Brand Story Workbook first. Outline yourstory. Then let's chat.

And thank you for listening to this special, one hundred first episode of the Business of Story podcast. Gag, you’re probably hoping that I don’t return solo for another hundred shows.

And one last request. We have 74 reviews on iTunes, and I’d love to push that over the 100 mark in celebration of our one hundred and first episode. Would you do me a huge and be one of those listeners that pushes us over the top of the century mark in reviews. It only takes minutes and would mean the world to me. I appreciate it.

Finally, I want to remind you that regardless of what you do with your business, leadership and sales storytelling, that...

"The most potent story you will ever tell is the story you tell yourself. So make it a good one."

Thanks for listening, and until next Sunday, have a wonderful life.

Change Your Story, Change Your Life: Using Shamanic and Jungian Tools to Achieve Personal Transformation

The Storytelling Animal: How Stories Make Us Human

Houston, We Have a Narrative: Why Science Needs Story

You Can't Make This Stuff Up

A Million Miles in a Thousand Years: What I Learned While Editing My Own Life

In order to become the best leader you can be, it's critical to give your team a call to something bigger.

The best leaders can tap into the audience’s core values and inspire action, and spark a strong purpose in the community. But what if you have difficulty forming that intimate connection with members of your team? The answer, of course, is to find your story.

Our episode this week is about using your stories to engage people in what you’re doing. Joshua Spodek can tell you firsthand that this is not rocket science. Joshua is a bestselling author, world-renowned media leadership expert, and a Ph.D. in astrophysicist who has helped both NASA and ESA put satellites into orbit. How’s that for a resume? Joshua is joining us with his new book, Leadership Step by Step, to discuss how leaders can create a new story that your team can live through, thereby amplifying your impact.

With three powerful exercises and a special freebie, you will have the tools to utilize your leadership storytelling to your highest potential.

In This Show, You’ll Learn * Josh’s meaningful connection exercise * Finding your authentic voice * Embracing your inner monolog

Key Quotes * “You don’t get strong from reading about lifting weights.” – Josh Spodek * “I think the reason people don't do stuff is often not because they don't see the value in it, it's that they can’t find motivation. It's easier to just keep doing what they're doing.” – Josh Spodek * “A meaningful connection is not just a friendly conversation, it's also a business-to-business endeavor.” – Josh Spodek * “Managers deal with behaviors, leaders deal with emotions” - Joshua Spodek * “the greatest stories we tell are absolute authentic true stories well-told.” – Park Howell * “to be real with it then allows you to find your own true voice and be more authentic and connect on that level.” – Park Howell * “Every great story is really around shaking your protagonist out of status quo.” – Park Howell

Mentioned in this episode * Joshua Spodek * Joshua Spodek Twitter * Leadership Step by Step * Esquire * NBC * Forbes * ABC * NYU * Inc Magazine * European Space Agency * NASA

Story Marketer Of The Week - Pixar Disney’s animation studio, Pixar, recently produced a phenomenal online tutorial for creating stories. Pixar is the studio behind critically acclaimed films such as Toy Story and Finding Nemo, and their use of the story cycle and the hero’s journey is apparent in each movie.

The storytelling tutorials are available on Khan Academy, and each brilliant and engaging video is taught by one of Pixar’s own storytelling artists. Do you think this campaign was done to find the next big storyteller for Pixar Studios? That’s not the point, this series provides an inside look into the workings of world-renowned films. I think those who take the course will experience a deeper connection to the Pixar movies they watch, which I imagine will lead to greater loyalty for the brand. For that Pixar earns my story marker the week.

I think those who take the course will experience a deeper connection to the Pixar movies they watch, which I imagine will lead to greater loyalty for the brand. For that Pixar earns my story marker the week.

About Business of Story Podcast The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.

Have you ever felt the terror of being totally lost?

In business, we prepare for everyday problems and stick to our established plan. But when the unexpected happens and our existence is threatened, we panic; we either fight a losing battle, retreat as fast as possible, or stop altogether in shock. This Fight, Flight or Freeze thought process is a natural survival instinct, but often it can be the end for us or our business.

We can’t expect the unexpected. That’s why it's critical for you to know the skills to not only survive -- but thrive.

Today’s episode is about a survivalist. Jonathan David Lewis of McKee Wallwork, and author of Brand vs. Wild joins us to share his experience in bringing a brand back from the brink.

As a survivor of a business that almost went under, Jonathan has created methods of fixing a sinking brand using survival psychology and real world crisis procedures. You will learn how to take a brand that is lost, and guide it towards your goal.

In This Episode, You'll Learn * Seven factors that impact survival of your business * The Air Force’s Five ‘C’s of survival * How pride kills in the wild

Key Quotes * “The factors that affect our growth are actually in our control.” - Jonathan Lewis * “Why do some face adversity and thrive, and others fail?” - Jonathan Lewis * “Success can be one of our biggest vulnerabilities.” - Jonathan Lewis * “The first thing you need to do when you're lost is stop and orient yourself.” - Jonathan Lewis * “You can only prosper from your most authentic stories.” - Park Howell

Mentioned In This Episode * Jonathan David Lewis * Jonathan David Lewis Twitter * Brand vs Wild * McKee Wallwork & Co. * Breaking Bad * Bob Odenkirk * Jon Krakauer * Lego * Al Gore’s An Inconvenient Truth

Story Marketer of the Week - Donald Trump Climate change is the most urgent issue facing humanity, with many people denying the existence of the problem. Scientists working on clean energy struggle to gain traction, but climate change may have found an unlikely, unintentional advocate: Donald Trump.

Documentaries like An Inconvenient Truth are nowhere near as powerful at spreading climate change awareness as the Donald and his denial. Why is this? Because Trump is a contradiction, a conflict, he gives the cause a much-needed antagonist. Having such a vocal opposition towards climate change signaled a call to action like never before.

When your story has high stakes, you can channel that into purpose, and your audience will rally behind your cause. For demonstrating the power of a good conflict we have decided to name Donald Trump as the Story Marketer of the Week.

About Business of Story Podcast The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.

Brand vs. Wild: Building Resilient Brands for Harsh Business Environments

Our goal with Business of Story is to help you create your brand, and in the process, we have fine-tuned our own story crafting procedure. The workbook is a wonderful developmental tool, but not everyone has a clear idea of what that program is. That's why today I’m going to work with a listener like you to demonstrate the ten step story cycle in action.

For the past 97 episodes, we have brought you guests from around the world to share their wisdom in crafting a compelling story for your brand. This week, we’re doing the opposite.

We’ve invited a long-time listener, Jonathan Barney, founder of Inspired.Service, to demonstrate the ten step story cycle program. Jonathan is a service industry veteran and a young entrepreneur who has bravely volunteered to join us and discuss his story.

In this episode we follow the simple guidelines of our brand storytelling workbook: Own Your Story: Your DIY Guide to Craft And Tell Compelling Brand Stories That Sell, and using Jon’s experiences and motivations, we create a powerful business story.

Join us as we take his incipient business, apply the 10 step story cycle to his work, and produce the beginnings of a strong brand narrative. Learn how you too can own your story.

In This Episode, You'll Learn * The four-step exercise: identifying your brand’s place in the market * How to apply the ten-step story cycle to your brand * Learning to love your antagonists

Key Quotes * “That story was not a huge thing, but it triggered a passion in him” – Park Howell * “We want to boil this down to your position in the marketplace. What is your service that nobody else can deliver?” – Park Howell * “What you want to do is really understand your audience’s story.” – Park Howell * “What is at stake for my audience? What is it they want?” - Park Howell * “Who is the hero? It’s not the brand, it’s the customer.” - Park Howell * “Someone has to be the first monkey shot into space. I’m glad It was me.” – Jonathan Barney

Mentioned In This Episode * Jon Barney Twitter * Inspired.Service * 12 Personality Archetypes * DIY Story Cycle Notebook * Carl Young * Zig Ziglar * The Simpsons * Red Bull * Star Wars

About Business of Story Podcast The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.

Most people believe that the best product wins. That used to be true when consumers had fewer choices. But today we have abundant competing products and services. Therefore, defining a new and unique category for your offering is what will separate you from your competition and insure your survival.

Christopher Lochhead, host of the Legends & Losers podcast and author of the irreverent marketing book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, explains how to create brand dominance through the right market category.

Christopher has been described as the “Howard Stern of entrepreneurialism.” His methods of point-of-view storytelling, the “magic triangle” of business, and insight into market categories are critical for your brand position.

If you want to become a legend, join us for an in-depth method from the legend himself. Learn how you don’t have to beat others at their own game by creating a new game for yourself.

In This Episode, You'll Learn * What is a brand category, and why is it important? * How to “prosecute the magic triangle” * How you can find the right problem

Key Quotes * “The category makes the brand, not the other way around.” – Christopher Lochhead * “Fall in love with the problem, not the solution.” – Christopher Lochhead * “Humans think the person who articulates our problem the best must have a solution.” – Christopher Lochhead * “If you think having the best product is all it takes to win, you’ll probably lose.” – Park Howell * “You tell people that, whether they know it or not, they have a problem that I can fix.” – Park Howell

Mentioned in this episode: * Christopher Lochhead * Christopher Lochhead Twitter * Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate the Market * Legends & Losers Podcast * The Ramones * Spanx * Hewlett-Packard * Oracle * Intel * Xerox * Netflix * Jack O’Neill

Story Marketer of the Week: Nike

Phil Knight, one of the founding members of Nike Incorporated, published his memoir and his company's origin story. Knight founded Blue Ribbon Sports Company to bring low-cost shoes to the American market, but the journey was not an easy one. Rival shoe businesses kept Nike on the brink of bankruptcy for decades, and Knight knew he had to change his brand's narrative to survive. His book, Shoe Dog,details the ups and downs of their forty-five-year history.

This book is an invaluable insight into the process of becoming a leading member of an industry, and all the challenges that go with it. Stories of underhanded competition, unscrupulous suppliers, a decade of Nike almost going out of business teach the most important lessons for businesses: belief is irresistible, and always take the next step.

For an authentic look into a company's rocky history we have decided to name Nike as our Story Marketer of the Week.

About Business of Story Podcast The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.

Shoe Dog: A Memoir by the Creator of Nike

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

It’s not too difficult to get your story out there.

There are myriad social media platforms that streamline your content creation process. But, with hordes of videos, blogs, tweets, Snapchats, Instagrams and updates added constantly, it’s difficult for your message to reach the surface in this sea of content.

What can a brand do to stand out? What are the secrets to finding your way into the lives of your audience? Why can a 10-year-old do this stuff better than me? These are the tough questions that struggling media marketers ask every day.

This week features the dynamic social media marketing duo of Amy Schmittauer and Vincenzo Landino.

Amy is the creator and host of the widely successful Vlog, Sexy Savvy Social. To the untrained eye, her simple video format may seem ordinary, but the techniques used are remarkably powerful.

Amy has crucial advice for any blogger, vlogger, Youtuber or story marketer trying to get noticed in the cacophony of media. Amy also is the author of Time’s Best-Selling book, Vlog Like a Boss: How to Kill it Online With Video Blogging.

Vincenzo, the creative director of Aftermarq and host of the Brand Boost Podcast, has worked with brands to bring stories to life through creative videos. He helps organizations manifest the “start-up sexy” marketing ideology that commands total brand appeal.

If you’re having trouble getting your voice heard by the right ears, this episode is for you. Tune in for advice and wisdom from two of the world’s best content creators, and you too can learn to navigate through the social media frontier.

In This Show, You’ll Learn * Skills for successful video marketing creation * Importance of simplicity and specificity in marketing * The “do”s and “don’t”s of a brand taking a stand

Key Quotes * “These video creators didn’t survive because they lost sight of who they were talking too.” – Amy Schmittauer * “You have to look at the camera like it’s a human being. One human being.” – Amy Schmittauer * “When you take real action, you have something to show.” – Amy Schmittauer * “All that matters is that you told it, not what medium you use or how you told it.” – Vincenzo Landino * “We don’t have to be everywhere. Nobody wants to see everything of every day.” – Vincenzo Landino * “Too many people put out too much garbage. It's not enough to just start blabbing, you gotta have a point.” – Park Howell

Story Marketer of the Week: AirBnB Now that you’ve listened to the audio from our Story Marketer of the Week section, you’re ready to experience the whole video (and if you haven’t listened yet, you should! Tune in at 35:32). This beautifully crafted advertisement features a simple tale of a man struggling with his past, and the efforts to help him move through the emotional impact. You’ll quickly see why I’ve decided to name AirBnB again as our Story Marketer of the Week.

Mentioned in this episode * Amy Schmittauer Website * Amy Schmittauer Twitter * Savvy Sexy Social * Savvy Sexy Social Youtube Channel * Vlog Like a Boss * Vincenzo Landino * Vincenzo Landino Twitter * Brand Boost Podcast * Aftermarq * Joseph Gordon-Levitt’s HITRECORD * Oracle Modern Marketing Experience * Jay Baer

About Business of Story Podcast The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.

What if I were to tell you that the most crucial aspect of a successful business was not actually profit gain? Would you be willing to believe that a key ingredient in a booming, high-profit organization was generosity?

We at the Business of Story typically focus on the story aspect of brand marketing strategy. Today we’re focusing on the business side.

In the past, marketing and advertising were created for the sole purpose of generating as much revenue as possible, with no concern for the customers. That was then, and this is now.

The modern consumer has more agency and makes informed decisions based on up to date facts. They no longer serve the brand; the brand serves them. Previous methods of marketing are no longer effective in this age, and businesses need to adapt to survive. How can an organization hope to succeed in this cutthroat world of brand marketing?

Simple; just a little bit of kindness and authenticity. Today’s guest is an expert both in business and humanities. Bob Burg, international businessman, author of Go-Giver, and Endless Referrals is with us to explain how giving is the most effective way of getting.

With decades of experience helping Fortune 500 companies and other business endeavors, Bob has created his Five Laws of Stratospheric Success to share with others the stunning effect that generosity and kindness can have. His goal is to remind us that the purpose of business is not for making money, but the exchange of value so that both parties leave happy. These lessons examining the methods of business are crucial for any entrepreneur who wants to respect and to be respected, by their customers. Tune in today, and learn just how giving is receiving.

In This Show, You’ll Learn * Bob Burg’s Five Laws of Stratospheric Success * The importance of generosity in the business world * Benefits of focusing the story on someone else

Key Quotes * “Money is the thunder to value’s lightning.” – Bob Burg * “The focus was not in the right place; the focus was on myself.” – Bob Burg * “People buy you first before they buy into your product” – Bob Burg * “Don’t be afraid to show your authentic vulnerable self, and that gets people to buy into what you are about, so you can help them get what they want.” – Park Howell

Story Marketer of the Week Not wanting the stress of spending $200 per night on a hotel, my wife and I decided to try out AirBnB during our most recent trip to visit our son in Hollywood.

Boy, were we impressed! Michelle and I have since used AirBnB for basecamp in our travels across the United States and Europe, each room an incredible and unique experience. AirBnB recognizes that it’s more important for the focus to be on the guests, and works hard to ensure that you are the hero on this brand journey.

A large section of their website is dedicated to customers sharing their own tales. Plus, it features the stories of their hosts and photos of the guest’s journeys. For creatively shifting the focus from their own company to the consumers, and for putting the customer in the spotlight of their story, we have awarded AirBnB as the Story Marketer of the Week.

Mentioned in this episode

Bob Burg
Bob Burg’s Twitter
The Go-Giver
Endless Referrals
Arianna Huffington
The Greatest Salesman in the World
The Richest Man in Babylon
Zig Ziglar
Ritz Carlton
Marriott
Penguin Random House
Portfolio

About Business of Story Podcast The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.

There are dozens of crucial factors to think about when talking to your audience. Anything and everything in your message should be carefully considered.

However, almost nothing in the world of story branding is more important, and more overlooked than genuine connection. This fact is nowhere as clear as in the case of Pepsi’s infamous ad. Millions of dollars invested, a world-famous star, a positive call to action, great music, bold cinematography; all gone to waste. Where did they go wrong? All the right stuff was there, what happened?

The answer lies in the authenticity of the story they told. This expensive, carefully manufactured, artificial story pales in comparison to the real thing. If a company hopes to share their message with customers, it must be a real connection, based on real events. These real stories are the focus of our conversation today.

Our guest is Jordan Bower, strategic storytelling consultant, brand marketing professional, and an expert in what makes a story real. His tale began when he walked along the entire West Coast of the United States, meeting thousands of people along the way. These brief views into the lives of so many different people painted a clear picture for Jordan. He realized that the connectivity of social media is nowhere near as important as a face-to-face human interaction.

From these experiences, he could pinpoint the key aspects that make a story authentic. Jordan’s Four Pillars of Storytelling are a vital knowledge for content marketing. His personal stories, tips, and advice on authenticity and connectivity are integral for making your story work in today’s world of story branding.

Story Marketer of the Week Our Story Marketer of the Week Award goes to Heineken, for their World's Apart advertisement. This brief TV advertisement features the interactions of two people with opposite opinions on highly polarized issues; climate change, transgender people, and feminism. Heineken, however, added a twist. They didn’t know the other’s stance on these issues. The two individuals are given tasks to complete, and in the process, find common ground. When the secret is finally revealed, they are given a choice. They can leave, or stay, and talk about their differences over a cold beer. This social experiment not only calls for the viewers to open their minds and hearts but also humanizes those on the opposite spectrum of an issue. For helping those of different beliefs empathize with each other over a beer, Heineken is the Story Marketer of the Week.

In This Show, You’ll Learn: * How does social media connection leave us disconnected? * What is the importance of authenticity in telling your story? * Jordan’s Four Pillars of Storytelling

Key Quotes * “A story isn’t just the content we communicate, it's also the connection.” – Jordan Bower * “We can be connected on social media, but that doesn’t actually represent what a true human connection is actually like.” – Jordan Bower * “What’s important to remember is that what you’re saying isn’t nearly as important as how you’re saying it.” – Jordan Bower * “Business people are people too.” – Jordan Bower * “The more we’re connected, the more we’re actually disconnected.” – Park Howell * “Data brings you no emotion.” – Park Howell

Mentioned in this episode * Jordan Bower * Jordan Bower Twitter * How I Built This * Cheryl Strayed * Homo Digitalis * Wells Fargo * Pepsi * Uber * Google Ventures * The Sprint Book by Jake Knapp * Apple * Steve Job

What do you think is the most valuable survival tool in an arctic expedition? A nice winter coat? Snowshoes? Warm hat?

For a 900 mile trek through one of the most dangerous places on earth, over hidden crevasses, calving glaciers, and frozen landscapes, one of the most critical tools is the ability to communicate the right story.

Joining us on this edition of Business of Story is adventurer Robert Swan, the first man to journey across both the North and South Poles unaided.

His dream of traversing the ice caps began in his childhood, and when he was an adult, he was ready to go, but he couldn’t do it alone.

For the next seven years, he worked hard to find sponsorship for this journey, and through the many rejections, he could learn from his mistakes and refine a compelling story to gain support.

Robert used these very same storytelling techniques to inspire his fellow arctic companions and survive the ice. Today, he is one of the leading experts in the field of sustainability leadership, bringing students from around the world to visit the ice caps.

Decades of experience has taught Robert the necessity of storytelling in leadership roles. To be able to craft a narrative, convince people of their own personal gain, and trust in those around you is the mark of a good leader.

In This Show, You’ll Learn: * How great leaders use storytelling to rally support * Importance of credibility in your narrative * Telling your story through someone else’s point of view

Key Quotes * “Trust yourself. If you don’t trust you, who is going to trust you?” – Robert Swan * “Every time I was told no, I listen to why these people told me no.” – Robert Swan * “Trust will inspire people more than anything.” – Robert Swan * ‘You really connected with their legacy, they didn’t even realize they were part of these expeditions.” – Park Howell

Mentioned in this episode * Robert Swan * Robert Swan Twitter * Destination, Antarctica * Antarctica 2041 * A Walk to the Pole * 2041 * Climate Force * Robert Falcon Scott * Jacques Cousteau * Earnest Shackleton * NASA * Red Bull * South Pole Station

A Walk to the Pole: To the Heart of Antarctica in the Footsteps of Scott

Antarctica 2041: My Quest to Save the Earth's Last Wilderness

The world of brand marketing is changing rapidly. Ad campaigns don't work like they used to. Because brands are no longer the storytellers. They're the story makers handing their stories to their customers in hopes they'll share it with their world.

Smart brands are focused on making movements, like REI's #OptOutside effort. Dove's "Real Beauty" campaign. Or Heineken's recent "Open Your World" work.

How do you turn an ad campaign into a meaningful movement that matters? It starts by creating a relationship with your audiences through your story marketing.

Brand relationship expert, Kimberly Manno Reott of Context Partners, joins us from her home in Madrid, Spain. She explores the three elements and six critical roles to every successful movement.

Context Partners is a new type of design firm focused on relationships at scale.

We all face a changing world where identity, information, and power are rapidly shifting. Traditional models of communication are failing and once-passive audiences are coalescing into powerful, vocal communities.

Kimberley and her team help organizations like Microsoft, Lilly and the Rockefeller Foundation and the Rainforest Alliance build, navigate and leverage their relationships to shape the future.

Kimberly will teach you how to craft a compelling message and structure the right team with the correct personalities to turn your campaign into a movement.

In This Show, You’ll Learn: * How to approach business storytelling through the lens of relationships, particularly through the STORYTELLER. * The three-story plot points you need to make any movement take off * The six aspirational roles people play to make your cause successful * And the almighty power of chocolate to bring clarity to your story.

Key Quotes: “All business strategy is a story.” – Park Howell

“In traditional marketing, consumers get segmented by demographics… that way of segmenting people is kind of old school and actually doesn’t allow you to build the relationships that are lasting.” – Kimberly Manno Reott

“It ultimately comes down to building these relationships by truly understanding your audience.” –Park Howell

Mentioned in this episode: * Kimberly Manno Reott * Kimberly Manno Reott Twitter * Context Partners * Rockefeller Foundation * Sally Hogshead * Fascination Advantage Assessment * Rainforest Alliance * GreenBiz * Arab Spring * Twitter * Aspirationals * Vincent Stanley * Patagonia * New York Times * Damnation * Yvonne Chouinard * Schwinn Stingray

How would you go about creating a brand story for a person? Would you be able to sell an individual’s personal story or even your own?

We at Business of Story focus on teaching storytelling and branding techniques for media marketers, advertisers, nonprofits, and other business-oriented organizations and leaders.

Today we ask you to think of another area you can improve upon with a little bit of storytelling.

Marketing your own life is something that may be overlooked a bit too frequently, but if you can harness the power of story, the possibilities of your personal growth are endless.

With a bit of narrative, you’ll stand out above the rest, whether it be a job interview, making a big sale or just gaining a positive reputation in your community.

Our guest on this podcast episode is Sally Hogshead of How to Fascinate.

Author, advertiser, branding expert, media marketer and mother of eight, Sally joins us to share her story and what led her to the creation of her Fascination Personality Test.

Discover How The World Sees You with Sally Hogshead's Personality Test Her creativity has been a defining part of her character, and from elementary school classrooms to international corporate offices, Sally’s experiences in story brand marketing have helped her craft her personality test to help you understand and utilize your own character.

This wonderful and insightful test is unlike any other I’ve ever taken, and to prove it, Sally is going to let you take the test for free!

Visit her Website and enter the code ‘story17’ for an opportunity to gain insight into your personality traits and how to best use your strengths.

Story on!

In March, The Virgin Group honored storytelling month on its website because Richard Branson believes that the strength and ability to tell stories effectively drives performance in business.

Branson is just one business leader who has tapped into the ancient craft of storytelling to drive performance and mold the behaviors that construct the culture within many of his booming companies.

Another one of these astonishing storytellers is our guest today, Doug Keeley.

Doug, the founder of The Mark of a Leader, believes that his life and career path were ultimately changed by the narrative of Tim Burton‘s film, Big Fish, after he lost everything in the crash of his $50 million company.

Doug will share with us how he learned to drive performance through compelling storytelling and how narrative can help you construct the level of prosperity you deserve in your company.

He originates from Toronto, Canada, where he formed his storyteller skills by being an elite jazz guitarist, a brand marketing guru, and an acclaimed speaker and storytelling coach to many leaders.

Story on ~

Park

In This Show, You’ll Learn:

The five levels of leadership engagement through narrative
How you can use all five levels of leadership engagement even though your competitors are only utilizing two of them
How you can apply the ‘storytelling for leaders’ program in your business

Key Quotes: “All great organizations have a story about how they started and stories that show their culture. I put that together with leadership, and that’s how I ended up here.” – Doug Keeley

“One day, we were this crazy, great company and the next day it was gone. That was a very scary moment.” – Doug Keeley

“Kids aren’t learning by the written word – they are learning by video. At some point in the not too distant future, you’re going to drop in virtual reality to that, and it’s going to completely change how we tell stories.” –Park Howell

“We take this corporate drivel, self-aggrandizing features, and benefits and turn them into stories. If we’re good at it, we make people think, and that’s all Hollywood does—that’s what great writers do.” – Doug Keeley

“In religion, the story will tell you ‘this is how we want you to behave in this circumstance.’ When you put a whole bunch of behaviors together, that’s called culture because the dominant behaviors of any group are what their culture is all about and inarguably in the world of corporate culture, culture drives performance.” – Doug Keeley

Your customers don’t want to hear about what you make. They want a story about what you make happen. That’s why Robert Rose urges you to transform your marketing department into a storytelling department. Turn your adverbs and adjectives into adventures in your story marketing to move your audiences to action.

Our guest today has us covered in storytelling from music to Hollywood to creating stories for the largest brands. He’s a sought-after social content marketing strategist, speaker, author, and conspirator of business success.

Robert is the chief strategy officer for the content advisory, the consulting and education group for the Content Marketing Institute.

He co-hosts This Old Marketing podcast with Joe Pulizzi, founder of the Content Marketing Institute. He also co-wrote a book with Joe called “Managing Content Marketing,” which is widely considered to be the owners manual of the content marketing process.

Robert has helped develop content and customer experience strategies for large enterprises such as Oracle, the Bill and Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, PEPCO, UPS—and the list just keeps going!

In This Show, You'll Learn: * How to transform your marketing department into a storytelling institute * The biggest mistake most people make in content marketing * Why you should move your advertising marketing and sales content from featuring adverbs to focusing on adventures

Key Quotes: "Build those strategic initiatives, those platforms that will help you tell your story that delivers value over time and build that audience so that you get the value of all the content you're creating, not just the individual assets that you're creating." - Robert Rose

"I'm a big believer in when people say, 'content is king.' Then I say, 'Storytelling is the kingdom sorcerer,' - because that's where the magic happens." - Park Howell

"It's about helping them understand that there is another world out there for content that can actually be valuable to the customer - that they can tell stories with." - Robert Rose

"Transform it from an approach of describing value to describing an experience with value packed into it." - Park Howell

"We can put adjectives in front of nouns, and we can talk about synergies, paradigms, and all sorts of stuff that we're good at it. We can do those things well, but the creation of content for value sake for the audience is a different muscle. It's about delivering value in the content." - Robert Rose

Mentioned in this episode: * Robert Rose * Robert Rose on Twitter * contentadvisory.net * Content Marketing Institute (CMI) * Joe Pulizzi * "Managing Content Marketing" by Robert Rose * Bill and Melinda Gates Foundation * Jay Baer * The Hero's Journey * Showtime * Red Shoe Diaries * Ben Folds * Joseph Campbell * UBM * Chapman University * "Save the Cat" by Blake Snyder * "Story" by Robert McKee * Doug Keeley

Save The Cat! The Last Book on Screenwriting You'll Ever Need

Story: Substance, Structure, Style and the Principles of Screenwriting

Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

One thing we can all agree on is that the digital world is a dynamic place to tell our stories.

Never in the history of advertising and marketing have brand storytellers like you had more ways to share your messages.

But these days it seems nearly impossible to cut through the clutter, and that's why there's a gathering every year in San Diego with the top social media experts to help you figure this out. It's Social Media Marketing World and it just took place.

During my time in San Diego, I had the privilege of getting not one, not two, but three interviews with wonderful story brand creators.

In the corridors of the Social Media Marketing World conference venue, we taped this show. Joining us are Ian Cleary of RazorSocial, Peg Fitzpatrick, author of The Art of Social Media, and Brian Fanzo of iSocialFanz and cohost of the SmackTalk podcast.

These three individuals are pioneers of the world of social media marketing and have boundless insights into how you can best optimize your business’ posts, tweets, and updates.

Their methods of being heard in the cacophony of the social media content storm are you guessed it -- storytelling! Listen in for tips, tricks, stories, and experiences from these social media pros.

Show Guests: * Ian Cleary * Peg Fitzpatrick * Brian Fanzo

In This Show, You'll Learn: * Why developing relationships is crucial for engagement on social media and content marketing platforms * How to use visuals and interactive narratives to tell a more powerful story * The importance of authenticity in social media

Key Quotes: "You need to understand: Do you have the right audience?" —Ian Cleary

"There's nothing better at the end of the day, to build a relationship, than when we sit side-by-side having a chat." —Ian Cleary

"You feel like, I'll just add a little more and a little more, but simple is so good!" —Peg Fitzpatrick

"The first thing you want to do is make sure you know what your brand is." —Peg Fitzpatrick

"For me, I didn't feel like I was doing anything that was special. I always loved sharing." —Brian Fanzo

"Social media and digital is hard and painful if you're putting on a persona or you're telling a story that really isn't you." —Brian Fanzo

"I think if content is king, then certainly storytelling is the kingdom sorcerer because it's where the magic happens." —Park Howell

"People buy stories much more than anything else." —Park Howell

Mentioned in this episode: * Ian Cleary * RazorSocial * Mark Schaefer * Lisa Loeffler * Peg Fitzpatrick * The Art of Social Media, Power Tips for Power Users * TailWind * Guy Kawasaki * Unsplash & LibreStock * Brian Fanzo * Be Yourself Online Course * Robert Scoble * Jay Baer * Christin Kardos * ADHD * Social Media Marketing World * Michael Stelzner * Phil Mershon

About Business of Story Podcast The Business of Story is hosted by trusted brand story strategist and keynote speaker Park Howell and is among the top business and marketing podcasts geared toward founders, CEOs, entrepreneurs, solopreneurs, and communication leaders.

Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to make your brand story marketing stand out and achieve epic growth in your organization.

The Art of Social Media: Power Tips for Power Users

On this show, we'll cover how data-driven campaigns are killing the Democratic Party and how you can keep it from happening to your brand. Joining us is a highly decorated thirty-year veteran of the direct mail industry who has worked solely with the Democratic Party, Dave Gold.

Dave is the founding partner of Bouchard Gold Communications. His clients have included Senator Joe Biden, Governor Ann Richards, Congresswoman Betty McCollum, attorney generals, coalitions, causes, propositions, and initiatives. Dave has truly seen it all.

The most troubling recent trend is a reliance on big data, which is leading to micro-targeting and micro-thinking without a compelling overarching narrative for audiences to connect with.

On this episode, you'll learn about the importance of communicating values to stir emotions that drive behavior towards your brand, how Republicans are trumping Democrats with their compelling use of narrative, and how you can do the same to your competition. We'll also share how a Christmas tree can act as the foundational story in everything you do.

You'll Learn: * How you can prevent data-driven campaigns from killing your brand * Why communicating values to stir emotions that drive behavior towards your brand is important * How you can use compelling narrative to trump your competition

Key Quotes: "I often say that if you don’t change somebody’s behavior with a program of mail, then you've killed trees for no purpose." - @DaveGold6 (click to tweet)

"What we have to do is find a narrative thread that connects the different issues." - @DaveGold6 (click to tweet)

"Issues are to a campaign message what ornaments are to a Christmas tree." - @DaveGold6 (click to tweet)

"I believe in message-driven, data-informed campaigns." - @DaveGold6 (click to tweet)

"People buy with their hearts and justify their purchases with their heads." - @DaveGold6 (click to tweet)

"Brands need to take a deep breath, step back, and say that it’s not about them - it’s about their customers first and foremost.” - @ParkHowell (click to tweet)

Mentioned in This Episode: * Politico - Data-Driven Campaigns Are Killing the Democratic Party * MIT - Political Science * Bouchard & Gold Communications * Dave Gold on Twitter: @DaveGold6 * Story marketer of the week: Tempur-Pedic commercial

Are you ready to get your brand story straight? Get your storytelling marketing started with the DIY guide to compelling brand stories that sell.

Today we are investigating how you can use story marketing to turn a commodity into commotion. We’re talking about elevating a fairly banal item, like socks, into a meaningful and sought after experience—all through the brand stories you share!

I know it sounds crazy, but socks are a $6 billion global industry. Imagine the market share you might carve out simply by disrupting the norm with story?

Today we’re going to meet two people who have done exactly that through their plucky five-year-old company, Sock Club. That’s right! I am a proud Sock Club member.

The company, which was born in 2012 as a small side project, has become one of the premier sock-subscription services. They send quality American-made socks to subscribers around the world. Every month, Sock Club designs and releases a one-of-a-kind sock design. They tell the story of the inspiration behind the design that accompanies each pair.

Joining us today is Sock Club Co-founder, Noah Lee, and Creative Brand Manager, Melissa Huisman, who have spent the past fifteen months bringing the brand voice to life through creative marketing and storytelling. So, how can you use story marketing and turn a basic commodity into a meaningful experience? Let’s find out!

You’ll Learn: * How you can carve out a market share for your brand by using effective storytelling * How you can bring a personality and voice to your brand through story * Why you should use creative marketing to turn a commodity into a meaningful experience

Key Quotes: “If we were going to do this we would do it through humor and we would do it through colorful socks.” —Noah Lee @SockClub (click to tweet)

“Something that we strongly believe in is the power of storytelling and the power of human truth.” —@mk_huis (click to tweet)

“How can we say one thing that matters and encourage someone to take the next step in their journey to be bold or courageous?” —@mk_huis (click to tweet)

“You have to think about what’s going to influence them or how they will walk away and think about your brand.” —Noah Lee @SockClub (click to tweet)

“There are stories that already exist in your product, you just need to bring them to the surface.” —@mk_huis (click to tweet)

Mentioned in This Episode:

Sock Club
Sock Club on Twitter @SockClub
Melissa Huisman on Twitter @mk_huis
The Ranier
The Amelia
Ranier Beer

Joel Capperella joins us on Business of Story; and today, we talk about why you must recognize and tap into the dramatic nature of what's actually happening in your sales conversions, the journey your customer's on, and what stories they're telling themselves about you at that moment.

We're also going to look at the most powerful word in storytelling, and that word is 'why.' That's all about the power of why in your story, listening in your storytelling, and in your story selling.

At the end of the show, Joel has a tool for you to make sure you have the proper story alignment in your sales pipeline. Let's explore how to use story marketing to fill your sales funnel with the right folks.

You'll Learn: * How to use the right story marketing to up your sales conversion rates * Why the word "why" is so powerful in storytelling * Why you need to always be attuned to your customer's journey

Key Quotes:

"It's not just enough to have good content. It has to be content that connects." - @JoelCapperella (click to tweet)

I still have to be very intentional about sitting down, designing, and mapping out the story that I'm going to tell." - @ParkHowell (click to tweet)

"Start with a moment. Start with a human experience around your product or service, and listen to it." - @ParkHowell (click to tweet)

"I really believe that above all, story is a catalyst to really great things within our organizations." - @JoelCapperella (click to tweet)

"If we have trouble telling our own story, or our customer's stories, we have to assume that our customers are too." - @JoelCapperella (click to tweet)

Mentioned in This Episode: * Joel Capperella * Joel Capperella on Twitter - @JoelCapperella * SaaS * Content Alignment Review * Gary Vaynerchuk * "Daily V"

We've all found ourselves in situations where we are at odds with an audience. For example, trying to launch an internal initiative in a corporate environment to a reluctant CEO. Persuading someone to change an unhealthy behavior. Or getting someone with an opposite view to open up and see things your way. On today's Business of Story, we review the importance of finding common ground to help your stories connect with audiences and move people to action.
We're fortunate to have the documentary filmmaker, Peter Byck, join us. Peter's award-winning films, including Garbage and Carbon Nation, have often placed him at odds with audiences because of his subject matter around the highly charged debate on climate change and our impact on it. Peter is a master at finding common ground with his interviewees, as well as the naysayers who confront him on his sustainable storytelling.

You can see how Peter bridges these relationships, not only in his work but also in his two appearances on HBO's Real Time With Bill Maher.

Peter will show you how to overcome nerves when presenting by placing your audience first and foremost in your intentions. You'll learn the importance of letting serendipity help you find the focus of your storytelling. And he'll reveal why the "Solution" story is one of the most important narratives you can tell to open the hearts and minds of your audiences.

You'll Learn: * How to relate to an audience that disagrees with you * Why finding common ground with your audience is vital * How focusing on being of service to your audience will help you get your story across

Key Quotes: "Let me be of service. Let whatever I'm about to say be helpful." - @peterbyck (click to tweet)

I've learned to show people true respect in how I can listen, and they tell me things." - @peterbyck (click to tweet)

"I decided to just focus on solutions, and that's what Carbon Nation was all about - solutions." - @peterbyck (click to tweet)

"I'm not looking to change somebody's mind. I'm looking to find what they already agree on with me or the other folks." - @peterbyck (click to tweet)

Mentioned in This Episode: * Peter Byck on Twitter - @peterbyck * "Carbon Nation" the Movie * Green Biz * Soil Carbon Cowboys * Peter Byck on Real Time with Bill Maher * Walter Cronkite School of Journalism * Julie Ann Wrigley Global Institute of Sustainability

With the always-on interwebs, I believe that ADHD is now a communicable disease. And, guess what? We are all the viruses.

So, how do you get your brand story to rise above the noise and allow it the opportunity to be heard? Well, we'll look at one way to do that.

On today's show, we're going to explore the concepts of irony and juxtaposition in your business stories to help them stand out—to help you stand out—especially with your visual storytelling.

Our guest, James Popsys, has a unique view of life captured in the inventive and witty images he creates in Photoshop.

His visual storytelling conjures up irony and juxtaposition to stop you in your tracks and trigger stories in your mind.

From the verdant babbling brook flowing through the graffiti canals of London to the giant hot dogs grilling on the side of a building to the schooner sailing on top of a hurricane, James and I explore where the inspiration for his images comes from and how you can tap into that for your stories.

He'll also show you how you can jumpstart your Instagram page (as you might imagine, a pretty important channel for his work) and, you'll learn his three rules for finding, capturing, and telling visual stories that genuinely stand out.

What You'll Learn: * How irony and juxtaposition can set you apart * Why audiences prefer real as opposed to over-produced * The rule of thirds and other tips for Instagram

Key Quotes: Everybody has a platform now and there has never been more noise to have to break through to get your voice heard. - @jamespopsys

It's no longer about having the sharpest lenses and getting the exposure spot-on, it's about storytelling. - @jamespopsys

If you can find something that's different, as opposed to better, I think you stand a better chance of standing out. - @jamespopsys

I want it to look like somebody has stepped up to a really odd scene and just snapped with their camera. - @jamespopsys

Mentioned in This Episode: * James Popsys * James Popsys on Twitter, @jamespopsys and Instagram, @jamespopsys * Top 10 Photoshop Tips for Beginners * "Winning The Story Wars" - by Jonah Sachs * Casey Neistat * The Ten Best Brand Moments of 2016 * PixelSquid * How Luck and Intuition Helped to Build Instagram

It’s often thought that keeping a business's focus more general is a positive way to stay open to more business. But in reality, generalizing actually weakens your brand story. Learning how to be super focused and specific in your brand story’s unique offering will help strengthen your messaging, grow your business, and bring success to your brand.

Today’s guest will help you focus your brand story. He’s been marketing high-tech for more than thirty years. He’s taken companies from the early startup stage to hundreds of millions of dollars of sales through focused storytelling. He was most recently the head of international marketing for Infusionsoft, where he helped grow the company from $15 million in annual sales to $100 million. He did this by narrowing the company's brand story, then helping the Infusionsoft team and its customers live into and prosper from that story.

Greg Head is now a strategic growth advisor to a number of emerging companies. On today’s show, he’ll share some of the secrets he has gained by interviewing 300 executives over the past year about the growth of their companies. He’ll explain why you need to move from the attention deficit disorder that plagues most startups into the obsessive compulsive disorder mindset required for a focused leader to grow their company.

Primary Points: * Why being more narrow in your message actually makes it more powerful * How to tune into the most important and unique part of your brand story * How to grow your business exponentially by lasering into one message

Key Quotes: “The simple answer is the right one and the useful one.” —@GregHead (click to tweet)

“You can’t say everything to everybody.” —@GreagHead (click to tweet)

“The more you say no, the more the world hears you.” —@GregHead (click to tweet)

Mentioned in This Episode: * Greg Head * Greg Head on Twitter, @GregHead * Infusionsoft * Egghead * CRM * Act Software * Amazon * Seed Spot * Jeff Bezos * Pagemaker * Saleslogix * Salesforce

When creating presentations to communicate data within your organization, it can be tempting to focus on just the data and perhaps try and fit too much into one talk.

But learning how to trim down to one central theme and use genuine stories is critical to a successful presentation of data, as this narrative will help you connect with your audience and get your message heard.

Today’s guest got his start in storytelling by nearly being fired for his lack of telling stories. In fact, he points to a moment when he was in the first grade that kept him from using stories in his career for many decades.

This fear was almost fatal to his work in the financial services world, yet now, he teaches people around the world how to use storytelling to connect with audiences and move them to action.

Michael Davis, the storytelling M.D., is the founder of Speaking CPR. He has many books on the subject of selling through storytelling. You’ll hear Michael’s own harrowing experience that made him shun the stage for years, and what became the impetus to re-ignite his inner story-teller. You’ll learn the importance of having one central theme to your stories, and how your stories trigger stories in others. We’ll talk about the steps that you can take directly following this program to reignite the silenced storyteller within you.

In This Episode, You’ll Learn * Why keeping yourself to one topic will help your presentation be heard * How to be vulnerable and share personal stories to connect with your audience * How you can re-ignite your inner storyteller

Key Quotes “My goal is to give life to lifeless presentations and stories.” —@SpeakingCPR

“If we don’t see a change, then the story doesn’t have much meaning to us.” —@SpeakingCPR

“A confused mind says no. A clear mind says go.” —@SpeakingCPR

Mentioned In This Show * Michael Davis * Michael Davis on Twitter, @SpeakingCPR * Speaking CPR * Toastmasters International * Shawn Callahan * Michael Hague * Ken Blanchard * 52 Storytelling Tips * “Sell More With Stories” Michael Davis * “One Minute Manager” by Ken Blanchard * Jim Peterson * Garden Design Magazine * Simon Sinek

Business Story Strategist, Keynote Speaker and Brand Raconteur

Park Howell is a trusted brand story strategist and sought-after keynote speaker on story marketing. He has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force.

The widely popular Business of Story podcast helps leaders of purpose-driven organizations clarify their stories to grow revenue and amplify their impact. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

Sell More With Stories - Book 1: How to Create Interest in 60 Seconds: More Appointments in Less Time, With Less Hassle

The One Minute Manager

Joel Bach, Co-Creator and Executive Producer of Years Living Dangerously, joins the Business of Story Podcast to talk about documentary filmmaking, great characters, and how to call audiences to action through compelling stories.

The Business of Story is sponsored by Emma, Convince & Convert.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why compelling stories start with engaging characters
How to use celebrities for education and entertainment
Why it’s key to create high stakes for your story
How to enhance your brand story with by clarifying your theme
Why social media is an important part of being heard
How to keep your audience on their toes with uncertain outcomes

Resources

Joel Bach
Joel Bach on Twitter, @bachchoy
Years of Living Dangerously
60 Minutes
Don Hewitt
David Gelber
An Inconvenient Truth
United Artists
National Geographic
Sunrun
Katharine Hayhoe
Greenpeace

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Janine Kurnoff, Founder of The Presentation Company, joins the Business of Story Podcast to discuss how to build your storytelling muscle, four primary story elements to add to every presentation, and a step-by-step process to engage your audience.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why your presentations need to start with basic storytelling techniques
How to use PowerPoint and visual aids as support for your stories
Why storytelling is a muscle that needs to be exercised
How to stay fresh and authentic to make a meaningful connection with your audience
Why data is important, but not everything, in a well-rounded presentation
How to take dry material and make it engaging and compelling

Resources

Janine Kurnoff
Janine Kurnoff on Twitter, @JanineKurnoff
The Presentation Co.
Presentation-Company.com
Lee Lazarus
PowerPoint
Nirvana Technologies
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Nick Gray, Founder of Museum Hack, joins the Business of Story Podcast to discuss the three ‘G’s he uses to measure success, how to connect with millennials, and how to use story to brighten your customer’s experience.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why you have to upset the status quo to get the attention of your consumer
How to create a story narrative that is fun and inventive
Why it pays to focus on the entire customer experience
How to connect with younger generations in a more powerful way
Why it’s so important to evolve your storytelling constantly
How engaging with your audience encourages them to be active participants in your story

Resources

Nick Gray
Nick Gray on Twitter, @nickgraynews
Museum Hack
Metropolitan Museum of Art
Cabinets of Curiosity
Duccio Di Buoninsegna
Idea Museum
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Gabriella Mirabelli, Founder of Anatomy Media, joins the Business of Story Podcast to talk about media trends today, the shift in younger generations, and why story always matters.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why a great story will always be necessary for successful marketing
How to draw the attention of younger generations
Why it’s key to create compelling content instead of just pushing your message
How to strengthen your brand story by breaking it down to basics
Why you must listen to your consumers and enable their control of your content
How to know what data is helpful and what data to ignore

Resources

Gabriella Mirabelli
Gabriella Mirabelli on Twitter, @g_mirabelli
Anatomy Media
PricewaterhouseCoopers
Books of Survival: The Art of John Eric Broaddus
Traci Johnson
Consumer Electronics Show
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Julian Mather, Founder of Tailor Made Career, joins the Business of Story Podcast to discuss three-act structure, how he went from sniper to filmmaker, and shares tips on how to get great video with your smartphone.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why it’s so important to be able to let go in order to get to your next chapter
How to completely recreate yourself at any stage of your career
Why the basic three-act structure it inherent in all storytelling
How to simply and effectively create amazing videos with just your iPhone
How to use video testimonials from existing clients to expand your business

Resources

Julian Mather
Julian Mather on Twitter, @JulianMather
Tailor Made Career Podcast
Tailormadecareer.com
SmartLav
ProPrompter
MacGyver
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Jayde Lovell, Founder and CEO at ReAgency, joins the Business of Story Podcast to talk about her personal journey through science and marketing, the number one emotion needed to make your story go viral, and the evolution of social media storytelling.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why understanding the structure of story is absolutely essential to successfully delivering your message
How natural selection applies to social media and the digital age
How to use more concise formats, like Twitter, effectively to simplify your story
Why anger is the top emotion to cause virality in posts

Resources

Jayde Lovell
Jayde Lovell on twitter, @JaydeLovell
ReAgency
NASA
Bill and Melinda Gates Foundation
Steve Clayton
Young Turks Network
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Michael Gerber, Founder and Author at Michael E. Gerber Companies, joins the Business of Story Podcast to discuss how to reignite the entrepreneur inside yourself, four archetypes needed to create an impactful business, and the great story waiting for us all.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why there is no such thing as a solopreneur
How to create a story for yourself for maximum growth
Why selling is a system and how story fits into that system
How to maintain and grow meaningful relationships
Why it’s important to believe in yourself and practice your business skills
How to allow yourself to scale up dramatically

Resources

Michael Gerber
Michael Gerber on twitter, @MichaelEGerber
“Beyond the E-Myth” by Michael Gerber
beyondemyth.com
Michael Hyatt
Steve Jobs
Disney Imagineers
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Beyond The E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000!

Samantha Bennett, Founder of The Organized Artist Company, joins the Business of Story Podcast to discuss setting goals, how to follow through, and how to discover your own way to find the best story for yourself and your brand.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why we each have our own unique process of creativity
How to listen to yourself and discover what path is best for you
Why the feeling of being overwhelmed is a choice, and how to let it go
How to enjoy each moment and let your career develop organically
Why changing your inner story can change the world
How to create a more specific and fulfilling story for your brand

Resources

Samantha Bennett
Samantha Bennett on twitter, @OrgArtCo
The Organized Artist Company
"Start Right Where You Are" by Samantha Bennett
Startrightwehereyouare.com
LA Theatre Works
Westworld
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Start Right Where You Are: How Little Changes Can Make a Big Difference for Overwhelmed Procrastinators, Frustrated Overachievers, and Recovering Perfectionists

JD Dwyer, Founder of the Institute of Wow, joins the Business of Story Podcast to discuss his five steps to building a ‘wow’ factor into your advertising, customer loyalty, and three things that you need to do right now to grow your influence and sales.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why being different is far more important than being better
How to create and utilize ‘wow factor’ in your brand story
Why it better to retain your margins by not dropping your prices
How to set up a problem and use your brand as the solution for consumers
Why websites are crucial to the health of your brand
How to use testimonials to help promote your brand

Resources

JD Dwyer
JD Dwyer on Twitter, @InstituteOfWow
The Institute of Wow
Wow Central
Greater Building Society
Walter Cronkite
Genius Network
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

LeRoy Ashby, Professor and Author, joins the Business of Story Podcast to talk about the shifting reality of the news, the similarities between P.T. Barnum and Trump, and how popular culture is an inherent part of our storytelling.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why having an understanding of pop culture will improve your storytelling
How P.T Barnum and Donald Trump are surprisingly similar
Why politics have become more open to entertainment techniques
How to utilize a barker mentality to hook your audience
Why the country was so responsive to the simple but dynamic Trump campaign
How to recognize key archetypes to integrate into your brand story

Resources

LeRoy Ashby
“With Amusement for All: A History of American Popular Culture Since 1830” by LeRoy Ashby
“The Art of Money Getting” by P.T. Barnum
“The Art of the Deal” by Donald Trump
Fiji Mermaid
Joice Heth
Washington State University
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

The Art of Money Getting: Golden Rules for Making Money

Melanie Benson, Professional Trainer and Coach, joins the Business of Story Podcast to discuss why you must shift your mindset to change your habits, the power of your inner story, and her three success barriers to avoid.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why the story you tell yourself is the most potent one
How to shift from an “I can’t” narrative to an “I can” narrative
Why resourcefulness and creativity thrive with positive thinking
What the three most common barriers to success are and how to avoid them
Why so many business visionaries have trouble structuring their business
How to delegate daily business tasks to free you for higher-level thinking

Resources

Melanie Benson
Melanie Benson on Twitter, @melcoach
“Rewired for Wealth” by Melanie Benson
Entrepreneurs on Fire
Don’t Panic Mgmt
Jess Ostroff
Tony Robbins
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Brian Palermo, Actor and Author, joins the Business of Story Podcast to talk about the core principles of improv, relaxing into your creativity, and finding a true connection with your audience.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why you have to train your storytelling skills like your body in a gym
How to apply the tenets of improv to your marketing strategy
The importance of being present in the moment and focusing on your current audience
How to release your creativity by relaxing and playing collaborative games
Why finding the emotion in your story will draw the interest of your consumers
How to combine your marketing goals with the story needs of your audience

Resources

Brian Palermo
Brian Palermo on Twitter, @brianpalermo
“Connection: Hollywood Storytelling Meets Critical Thinking” by Randy Olson and Brian Palermo
The Groundlings
Dr. Randy Olson
Wheel of Fortune
Kristen Wiig
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

John Jantsch, Founder and President of Duct Tape Marketing, joins the Business of Story Podcast to discuss strategies behind getting your story heard, finding your brand’s uniqueness, and marrying social advertising with great content.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why it pays to focus your energies and do one thing at a time
How to interview your customers to find your unique value proposition
Why it’s key to reach out and reactivate your existing consumer base
How to ask the right questions to get answers and improve your brand story
Why social is a great opportunity, but only if used with quality content
How to pick channels that are right for your particular marketing strategy

Resources

John Jantsch
John Jantsch on Twitter, @ducttape
Duct Tape Marketing
Social Media Marketing World
"The Commitment Engine" by John Jantsch
Seoforgrowth.com
“Born to Run” by Bruce Springsteen
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Commitment Engine: Making Work Worth It

Born to Run

The Hero's Journey: Joseph Campbell on His Life and Work

Stu Heinecke, President and Founder of Cartoon Inc., joins the Business of Story Podcast to talk about how to tell stories economically, the importance of practice, and the benefits of contact marketing.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why it’s often more powerful to use less words in your outreach
How to craft messages for your individual audiences by understanding conflict
Why cartoons are so effective in getting people’s attention
How to use your skillset to get a meeting with busy CEO’s
Why it’s important to understand the most essential part of your branding
How to come up with creative and effective ways to get ROI

Resources

Stu Heinecke
Stu Heinecke on Twitter, @bystuheinecke
Cartoon Link, Inc.
“How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing” by Stu Heinecke
Marc Benioff
Contact Marketing Radio
The Power of Contact Marketing
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing

Randy Olson, Author and Independent Filmmaker, joins a special Business of Story Podcast to talk about how Trump intuitively utilized a surprisingly simple story template for creating compelling narratives to win the election.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why all great stories can and should be refined into three simple elements: And, But and Therefore
How many marketers make the mistake of calling the template 'too simple'
Why a singular narrative is so important for all marketing campaigns
How Donald Trump used his natural narrative intuition to win the election
Why Hillary Clinton's over-complicated message was a detrimental to her campaign
How to harness and practice these basic elements to improve your storytelling

Resources

Randy Olson
Randy Olson on Twitter, @ABTagenda
Story Circles
“Houston We Have Story: Why Science Needs Story” by Randy Olson
scienceneedsstory.com
James Carville
Frank Daniel
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Buddy Scalera, Senior Director Content Strategy at The Medicines Company, joins the Business of Story Podcast to discuss visual storytelling, understanding your audience, and why conflict resolution is at the heart of any great story.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why it’s key to keep asking questions and keep learning
How to combine your artistic creativity with your business creativity
Why the core of all stories is conflict and conflict resolution
How text is actually a visual medium and a part of visual storytelling
Why it helps anyone to continually deconstruct your work to improve
How to step back and listen to your audience to better understand them

Resources

Buddy Scalera
Buddy Scalera on Twitter, @BuddyScalera
comicbookschool.com
wordspicturesweb.com
Marvel Comics
Ogilvy on Advertising by David Ogilvy
Seth Godin
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Ogilvy on Advertising

The Hero's Journey: Joseph Campbell on His Life and Work

Kate Volman, Digital Marketing Strategist, joins the Business of Story Podcast to talk about everything you need to know about live video streaming for your brand including: how to start, essential equipment list, and how to plan and promote your content.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why it’s time to tell your brand’s story through live streaming
How to get great video with basic equipment (or even just your phone!)
Why it’s important to plan out your content before you record
How to repurpose and reuse your live recording for other types of marketing
Why different audiences prefer videos that last for different lengths of time
How to relax and have fun while creating excellent content for your brand

Resources

Kate Volman
Kate Volman on Twitter, @KateVolman
Kate’s Equipment List
GoDaddy, The Garage
Tony Robbins
Content Marketing World
iOgrapher
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Brian Scudamore, Founder and CEO of 1-800-Got-Junk, joins the Business of Story Podcast to discuss the power of a painted vision, finding the right employees, and his three primary story tips to build an enterprise.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why the power of visualizing your success is key to building your brand
How to paint a picture large enough for your brand to grow into
Why people buy story more than they buy brands
How to find the employees that are right for your brand
Why you have to believe your brand story before others will follow
How to use three story tips that will help grow your enterprise

Resources

Brian Scudamore
Brian Scudamore on Twitter, @BrianScudamore
1-800-Got-Junk
O2EBrands
Young Presidents Organization
Undercover Boss: Canada
Dave Notte
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Paul Smith, Author, Speaker, and Consultant, joins the Business of Story Podcast to talk about our need for narrative, why stories are more compelling when they convey lessons, and the six attributes of a story that differentiates it from other forms.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why it’s important to know what is a story and what’s not
How to craft your stories around lessons to be more compelling to customers
Why storytelling helps a listener remember facts and be motivated to action
How to use upwards of 25 story types to infuse your sales technique with success
Why stories help the buyer relax, listen and bond with a salesperson
How to close a sale by using the right story and help your brand by building word-of-mouth

Resources

Paul Smith
Paul Smith on Twitter, @LeadWithAStory
“Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale” by Paul Smith
LeadWithAStory.com
Chris Gug
Lisa Krohn
Robert McKee
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Shane McLaughlin, Senior Manager of Content and Social Strategy at Walmart, joins the Business of Story Podcast to delve deep into the four main kinds of story content he uses to foster employee engagement.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why employee engagement is the base for a healthy organization
How to listen to your audience to create impactful content
Why it’s a wonderful thing that social is so unpredictable
How the four C’s of content can help you create stronger content
Why employees truly make the best brand advocates
How to build advocacy by sharing personal stories within your organization

Resources

Shane McLaughlin
Shane McLaughlin on Twitter, @ShaneMcLaughlin
Walmart
Social Media Marketing World
Rob and Melani Walton Foundation
Inc. Magazine
Power Wheel Princess Carriage
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Melissa Agnes, Crisis Management Strategist at Agnes + Day Inc., joins the Business of Story Podcast to talk all about crisis management and how owning your brand story is a powerful way to prevent and mitigate any type of corporate crisis.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why crafting the right story can help defend your brand while in a crisis
How to ask the right questions that will help prevent issues with your consumers
Why answering quickly and honestly goes a long way to keeping consumer trust
How to follow up with an official response after an initial recognition
Why it’s key to understand your stakeholders and what they expect from you
How to cultivate a culture that continually protects your brand from a public crisis

Resources

Melissa Agnes
Melissa Agnes on Twitter, @melissa_agnes
Agnes + Day Inc.
How I Built This: NPR
Don’t Panic Mgmt.
“We Are Legion”
Sara Blakely
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Mike Martin, Vice President of Operations at Brokk Inc., joins the Business of Story Podcast to discuss controlling your story, knowing your customers, and how to use stories to close that deal.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why listening and asking the right questions help get customers on the same page of your brand
How to get your brand story to become your customer’s story
Why it’s key to stay in charge of the conversation while on a sales call
How to use peer-to-peer conversation between current clients to help convince potential clients
Why everything comes back to problem-solving and connecting with your audience
How to better design your sales tactics for long-term results

Resources

Mike Martin
Mike Martin on Twitter, @brokkusa
Brokk Inc.
Jay Schneider
Bricking Solutions
Pneumat-O-Ring
Dave Ederer
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Jennifer Keitt, Host of The Jennifer Keitt Show, joins the Business of Story Podcast to discuss owning your own story, the importance of fighting complacency, and how to follow your bliss to success.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why redefining your story will redefine yourself
How to find and pursue your inner passions to success
Why it’s important to surround yourself with smart and encouraging people
How to give back to your community in a fulfilling manner
Why owning your name and your content is so crucial
How to share and sell your new story to those around you

Resources

Jennifer Keitt
Jennifer Keitt on Twitter, @JenniferKeitt
The Jennifer Keitt Show
National Speakers' Association Conference
John Hope Bryant
Slow Jamz
“The Power of Being a Real Woman” by Jennifer Keitt
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

The Power of Being a Real Woman

Michael Stelzner, Founder and CEO of Social Media Examiner, joins the Business of Story Podcast to talk about why creating fantastic events builds your brand’s story, the future of algorithms, and the importance of having your own digital home ground.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why excitement can be such a valuable tool for a marketer
How to create an environment for sharing your brand story easily
Why exceeding consumer expectations is essential to ‘wow’ them
How to plan and get around constantly tightening algorithms
Why starting consumer engagement early is key to creating buzz
How to set up a solid digital home base to communicate to your consumers

Resources

Michael Stelzner
Michael Stelzner on Twitter, @Mike_Stelzner
Social Media Examiner
Social Media Marketing World
Ezine
Gary Vaynerchuk
Bizzabo
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Don Yaeger, Author and Speaker, joins the Business of Story Podcast to discuss how empathy is the core of compelling storytelling, why questions are key, and the 16 characteristics of greatness.The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

What the 16 characteristics of greatness are and how to apply them to your story
How to ask the most interesting questions of your interviewees
Why humor is an important tool for accessibility
How empathy is at the core of all storytelling
Why keeping good company that challenges you is a key to success
How to break down barriers and open up your audience

Resources

Don Yaeger
Don Yaeger on Twitter, @DonYaeger
Influence ‘16 Conference
Sports Illustrated
G. J. Hart
Bill Swales
John Wooden
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Bryan Kramer, Author and CEO at PureMatter, joins the Business of Story Podcast to discuss the consistency of change in marketing, the importance of humanizing your digital strategy, and the six categories of influencers you need to know.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why customers tend to trust people more than companies
How to humanize the way your brand communicates with consumers
Why a personable and authentic brand story helps to connect to target audiences
How sharing can actually affect positive change in the world
Why influencer marketing has grown as an important part of digital strategy
How to identify the six categories of influencer archetypes

Resources

Bryan Kramer
Bryan Kramer on Twitter, @bryankramer
PureMatter
“There’s is No More B2B and B2C: It’s Human to Human, #H2H” by Bryan Kramer
“Shareology: How Sharing Powers the Human Economy” by Bryan Kramer
Lisa Loeffler
TED Radio Hour
Rachel Botsman
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Taj Forer, Co-founder and CEO at Fabl, joins the Business of Story Podcast to reveal how the growing accessibility of visual production has changed marketing and how brands can use customer produced content.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why you don’t have to be a professional photographer to create great images
How the right image will break through the noise and grab the attention of your audience
Why it’s possible to source material from your consumer audience, and how to do it
How to pair your image with the right headline to maximize it’s effect
Why images and visual storytelling are so powerful in marketing
How to use your own eyes, mind, and everyday equipment to take better photos

Resources

Taj Forer
Taj Forer on Twitter, @tajforer
Fabl.co
Joel Sternfeld
J. Paul Getty Museum
The North Carolina Museum of Art
Content Marketing World Conference
Doug Drexler
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Margaret Mark and Carol Pearson, Marketing Archetype Experts, join the Business of Story Podcast to talk about what archetypes are, why we all resonate so deeply with them, and how organizations can use them to add meaning to their brand stories.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

Why archetypes are rooted so deeply into all human beings
How find and activate the right archetype for you and your brand
How to elevate the meaning of your offering in the deep reaches of your customer's mind
Why it’s so important to be specific and pick one main archetype, especially for brands
How to connect your brand to customers with the same main archetype
How your archetype gets expressed through your personal and professional pursuits
Why archetypal work resonates so deeply, and how science and history prove their power

Resources

Margaret Mark
Margaret Mark on Twitter, @archetype_mmark
Carol Pearson
Carol Pearson on Twitter, @carolspearson
“The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes” by Margaret Mark and Carol Pearson
“Persephone Rising: Awakening the Heroine Within” by Carol Pearson
Archai.co
SlideShare: 12 Primary Personality Archetypes Every Brand is Built Upon
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Persephone Rising: Awakening the Heroine Within

The Hero's Journey: Joseph Campbell on His Life and Work

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Greg Chapman, Co-founder and CMO at The Pocket Suite, joins the Business of Story Podcast to talk about creating meaningful surveys to understand your customer, determining your brand’s unique value, and most importantly, that people are really what's behind the data.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

Why starting with knowing your customer inside and out is key
How to create a sentence that describes your brand’s differentiated value proposition
Why science and data are great and helpful, but they are not everything
How to find the points in your customer's journey where they will give you permission to charge more money
Why creating positive experience and memories are a powerful tool for enhancing ROI
How to follow up and ensure your brand is delivering on all of its promises

Resources

Greg Chapman
Greg Chapman on Twitter, @Gregory_Chapman
The Pocket Suite
Quorum International
SkyMall
The Sharper Image
Bret Giles
Provide Commerce
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Joe Pulizzi, Founder of the Content Marketing Institute, joins the Business of Story Podcast to share how to write for your audience, the importance of giving yourself time, and why less is often more.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

Why it’s better to build your brand one channel at the time
How to understand the point of view of your audience and create for them
Why it’s important to surround yourself with a great team
How to recognize what your brand does best and grow step by step
Why it takes time to find and build up your audience
How to let go of strategies that are not helpful to your brand

Resources

Joe Pulizzi
Joe Pulizzi on Twitter, @JoePulizzi
Content Marketing Institute
“Content Inc” by Joe Pulizzi
“All Things Must Pass” Documentary
“The Story of Content: Rise of the New Marketing” Documentary
Mark Hamill
Getting Goosebumps Podcast by Ph. Creative
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Jenny Beres, Freelance Copywriter and Coach, joins the Business of Story Podcast to reveal that being yourself lets your business thrive, it’s bold to relax, and the importance of putting connections first.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

Why building genuine relationships helps build your business
How to encourage yourself to have more conversations about your profession
Why it’s a bold and humanizing move to share your embarrassing stories
How to follow steps to create your own freelance business
Why it’s key to relax and be yourself when dealing with clients
How to put connections first and create opportunities to create more

Resources

Jenny Beres
Jenny Beres on Twitter, @JennyMBeres
“Big Magic” by Elizabeth Gilbert
Truman Capote
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Ann Handley, Chief Content Officer at MarketingProfs, joins the Business of Story Podcast to share her long writing process, the rewards of taking risks, and why one should always put the audience first.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

Why it’s okay to take your time when creating content
How to overcome fears to become a better writer
Why self editing is essential and not doing it is disrespectful
How to take bigger risks after careful study of your goals
Why you must think about the audience's point of view when creating
How to merge compelling storytelling with business writing

Resources

Ann Handley
Ann Handley on Twitter, @annhandley
MarketingProfs
MarketingProfs on Twitter, @MarketingProfs
Social Media Marketing World
“Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley
The Slack Variety Pack
Basecamp
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Erik Deckers, author and humor columnist, joins the Business of Story Podcast to discuss how to improve your writing skills by adding humor, understanding three-act structure, and staying simple.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

Why infusing your writing with humor will improve it
How to break down comedic theory to make it accessible and useable
Why you can absolutely can learn to be funny
How stories are more approachable and more memorable with comedy
Why some are hesitant to use humor in the workplace, but it is a misplaced fear
How to absorb lessons from great fiction writers

Resources

Erik Deckers
Erik Deckers on Twitter, @edeckers
Pro Blog Service
Kerouac House Writer-in-Residence Program
“The Storytelling Animal: How Stories Make Us Human” by Jonathan Gottschall
Fast Company Magazine
hemingwayapp.com
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

The Storytelling Animal: How Stories Make Us Human

Pamela Slim, author and speaker, joins the Business of Story Podcast to go deeply into finding freedom in your work, detecting your roots and natural motivations, and discovering the joy of connectivity.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

Why pursuing your passion can lead to a fulfilling career
How to dig deep down to determine your roots and skill sets in order to plan your future
Why there isn’t any one right way to work
How to find your natural motivation for your personal work mode
Why it’s important to maintain integrity at your current job even while developing your side hustle
How to create a positive and supportive network of mentors

Resources

Pamela Slim
Pamela Slim on Twitter, @pamslim
“Body of Work: Find the Thread That Ties Your Story Together,” by Pamela Slim
“Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur,” by Pamela Slim
Michael Margolis
“Little House in the Hollywood Hills,” Charlotte Stewart’s Memoir
Dan Pink
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Pat Solomon, filmmaker and director, joins the Business of Story Podcast to shine a light on how story is inherent in all humanity, the high purpose of the journey, and the storyteller that is inside all of us.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

How a deep understanding of story structure can help your advertising
How following your greatest passion can release business success
Why it’s all about the ups and downs of the journey
How we are all wired to understand our surroundings through story
How to keep moving when going through a creative rough patch
Why it’s so important to understand Joseph Campbell’s “Hero’s Journey”

Resources

FindingJoetheMovie.com
Pat Solomon on Twitter, @findingjoemovie
Bill Moyers’ PBS Interview Series
Arizona State University
Robert McKee’s Story Seminar
World Surf League
Joseph Campbell Foundation
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

Michael Hyatt, Author and Founder of Michael Hyatt & Company, joins Business of Story Podcast this week to discuss making big changes late in the game, the importance of finding a mentor, and how to craft a bigger story for a better you.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.

In This Episode

What it means to follow your passions and still make money
How to craft a positive story for yourself
The importance of finding a mentor and outside help
How to create a solid, loyal, and productive team
How to build a following for you blog
Why it's essential to give yourself time to reflect on your personal progress

Resources

Michael Hyatt
Michael Hyatt on Twitter, @MichaelHyatt
“Platforms: Get Noticed in a Noisy World,” by Michael Hyatt
“Shave Ten Hours Off Your Workweek,” by Michael Hyatt
“Living Forward,” by Michael Hyatt and Daniel Harkavy
Platform University
"The Hero's Journey," by Joseph Campbell
Social Media Marketing World
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers

The Hero's Journey: Joseph Campbell on His Life and Work

Platform: Get Noticed in a Noisy World

Christoph Trappe, career storyteller, author, and keynote speaker, joins the Business of Story Podcast to identify your differentiated position in the marketplace and maximize your authentic stories' potential to measure success.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode * Crafting stories with clear intent * How to help people buy into your stories * Actively producing stories and getting them into your workflow * Authentic storytelling * How to generate and share authentic stories, and how to scale and measure their success * Story shopping: identifying stories in real time

Resources * Christoph's blog, Authenticstorytelling.net * Christoph on Twitter, @CTrappe * “Get Real: Telling Authentic Stories for Long-term Success,” by Christoph Trappe * "The trouble with Dr. Google," featured on KevinMD.com * “Orbiting the Giant Hairball,” by Gordon MacKenzie * "The Hero's Journey," by Joseph Campbell * Simon Sinek * “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell * BusinessofStory.com * Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Get Real: Sharing Authentic Stories for Long-Term Success

The Hero's Journey: Joseph Campbell on His Life and Work

Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace

Dick Orkin, award winning voice actor, radio producer, and creator of “The Chicken Man” joins the Business of Story Podcast with his daughter, Lisa Orkin to help you illuminate your business stories with a dash of humor.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode * How to write for the theater of the mind * How to break your content into a three act play * How to delineate between acts one, two, and three. Start with the problem that your customer has: the setup. Make it personal: use your own experiences to base your story upon. Reveal the solution to the problem in a surprising way. * How to have fun while crafting your story

Resources * Radio Ranch * The Radio Ranch Facebook page * Chicken Man * The Secret Adventures of the Tooth Fairy * honestlylisa.com * Honestly Lisa, Lisa's podcast * Stan Freberg * “It Only Hurts When I Laugh,” by Stan Freberg * Bob and Ray * Nichols and May * Marie Forleo * Danielle LaPorte * Serial * The Message * Myths and Legends * Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

It Only Hurts When I Laugh

Doug Drexler, an Emmy, Oscar, and Academy Award-winning makeup artist and special effects designer, joins the Business of Story Podcast to share Hollywood's top tools to sculpt your visual storytelling.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode * The squint test for story visuals * How to gain utter confidence in front of an audience * The difference between seeing and looking * How to tap back into your innately creative storytelling powers

Resources * “C.H.U.D." * "Manhunter" * “The Cotton Club" * "Three Men and a Little Lady" * “The Making of Star Trek," by Stephen E. Whitfield * "Battlestar Galactica" * "Dick Tracy" * “Star Trek: The Next Generation" * Moving Forward Podcast with John Lim * Dick Smith, makeup artist * “The Naked City” * Mike Westmore, makeup artist * Warren Beatty, director * Jack Palance in "Dr. Jekyll and Mr. Hyde" * Doug Murray * BusinessofStory.com * Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Making of Star Trek

Shawn Callahan, Founder of Anecdote and author of, "Putting Stories to Work," joins the Business of Story Podcast to help listeners excavate, manifest, and revitalize their finest stories yet.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode * How to uncover stories in your personal and professional life that will connect with your audiences * How to catalogue stories using cerebral hashtags and create your personal story archive * Shawn's four story categories: connection stories, influence stories, success stories, and clarity stories * How to keep your winning, go-to stories fresh and appealing * How to tell the story of your strategy

Resources * Anecdote.com * “Putting Stories to Work,” by Shawn Callahan * Anecdote's Storytelling for Leaders program * Anecdote's Storytelling for Sales program * Comedian Louis C.K. * Comedian, actor, and author George Carlin * Storytelling Coach, Terrence Gargiulo * “The Storytelling Animal,” by Jonathan Gottschall * Watch out for Park's upcoming Friday Blab Sessions * Business of Story YouTube Channel and video tools * Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Storytelling Animal: How Stories Make Us Human

Putting Stories to Work: Mastering Business Storytelling

Tamsen Webster, Executive Producer of TEDx Cambridge and Senior VP of Oratium, joins the Business of Story podcast to help brands “develop, refine, and deliver” powerful stories.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode * Identify the right story for the right people at the right time * "Motographics,” or motivation-based marketing * Tamsen's essential elements of an overall message: why, what now, and how * The three F’s, or reasons people don't like to present: lack of familiarity, lack of feeling, lack of faith * The three P’s to combat the three F's: practice, passion, preparation * How to use personas: the commander, the counselor, the showman, and the sage * How the Proteus Effect plays into storytelling

Resources * Oratium.com * Oratium.com/events * Tamsenwebster.com * Chekov's gun * TEDx Cambridge * TEDx Talks * TED Talks * TEDSummit 2016 * “Wired for Story,” by Lisa Cron * “Start With Why,” by Simon Sinek * MarketingProfs podcast featuring Tamsen, "Why Your Marketing Doesn't Work" * Brand Driven Digital podcast, "Beyond the Positioning Statement with Tamsen Webster" * Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nancy Duarte, the Principal of Duarte Inc., and Patti Sanchez, her Chief Strategy Officer, join the Business of Story Podcast to share the tactics behind their masterfully persuasive presentations.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode * Nancy and Patti take us through the five stages of their Venture Scape: dream, leap, fight, climb, arrive * How to use story tension to persuade an audience * Powerful story and communication tools that leaders can use to galvanize employees and customers * Re-dreaming and refusing to be satisfied with the status quo of past successes

Resources * Nancy's Twitter handle, @nancyduarte * Patti's Twitter handle, @PattiSan * The company's Twitter handle, @Duarte * Duarte.com * “Slide:ology: The Art and Science of Creating Great Presentations,” by Nancy Duarte * “Resonate: Present Visual Stories that Transform Audiences,” by Nancy Duarte * “Illuminate: Ignite Change through Speeches, Stories, Ceremonies, and Symbols,” by Nancy Duarte and Patti Sanchez * Nancy Duarte analyzes Martin Luther King Jr.'s, "I Have A Dream" speech * "Structure Your Presentation Like a Story," by Nancy Duarte, The Harvard Business Review * “Steal the Show,” by Michael Port * “An Inconvenient Truth" * “Braveheart" * Howard Schultz of Starbucks * Ernest Shackleton * Arizona State University School of Sustainability * Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life

Geeta Nadkarni, President and creator of Baby Got Booked! joins the Business of Story Podcast to reveal how you can win media coverage and develop unstoppable PR without ever hiring an agency again.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode * Why no small business should ever hire a PR agency * How business owners can craft a compelling story that piques the interest of producers, reporters, and writers * How to obtain fast and concrete wins * How to channel passion, momentum, and innovation into your stories * Creating stories that entertain, educate, and inform * How to give yourself permission to rewrite your story and live into a bigger life

Resources * GeetaNadkarni.com * Baby Got Booked podcast * Baby Got Booked podcast with Park * Baby Got Booked Labs * BabyGotBooked.com * Baby Got Booked's Facebook * The Joy of Marketing * "Worth Every Penny," by Sarah Petty * Geeta's column in Entrepreneur Magazine * Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth

Michael Port, speaker, coach, and best-selling author, joins the Business of Story Podcast to reveal actionable strategies to master your public speaking techniques.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode * The five essential story elements of any great presentation * Why it’s important follow the three act story structure in your presentations * Michael's five immediately actionable presentation techniques * How to own the stage * Michael's detailed rehearsal process * Dealing withimposter syndrome when delivering your stories * 50 actionable tips to craft your business story

Resources * Steal the Show Podcast * HeroicPublicSpeaking.com * The Think Big Revolution keynote * “Book Yourself Solid,” by Michael Port * “Steal the Show," by Michael Port * “The Contrarian Effect,” by Michael Port * “The Think Big Manifesto,” by Michael Port * HeroicPublicSpeaking.com/live Michael's three day master class * questions@michaelport.com for details about Michael's graduate-level, four month, four days per month intensive * HeroicPublicSpeaking.com/crashcourse/ * "Start With Why," by Simon Sinek * Sheryl Sandberg * Richard Branson * Mark Cuban * Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life

The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

The Think Big Manifesto: Think You Can't Change Your Life (and the World)? Think Again

Start with Why: How Great Leaders Inspire Everyone to Take Action

Michael Gass, a leading advertising consultant, joins the Business of Story Podcast to share the power of clarifying your "rifle-shot story positioning" to stand out in a crowded marketplace.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.

Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode * How to help your brand rise above the "cacophony of communication and competition" * How to clarify your core brand story * How to claim your rifle-shot position in the marketplace * How to use inbound marketing to attract a global network of clients—even as a solopreneur * How to create niche, off-site content, and marketing while minimizing risk

Resources * FuelingNewBusiness.com * Michael's Twitter * Fuel Lines' Twitter * Michael's LinkedIn * Fuel Lines' Facebook * Feedly RSS Reader * She-conomy.com * TheStoreStarters.com * Sheehan Associates * MillennialMarketing.com * "Marketing to Millennials," by Jeff Fromm * "Millennials with Kids," by Jeff Fromm * “On Death and Dying,” by Elisabeth Kübler-Ross * World Business Conference 2016 * Lewis Communications Advertising Agency * MasterCraft Boats * Tiffin Motorhomes * March Brown Fly Fishing * Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

On Death and Dying (Scribner Classics)

Michael Hauge, a top Hollywood Story Consultant, joins the Business of Story Podcast to reveal the crucial and powerful elements in every successful screenplay, novel, or business story.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode * Why story is more important now than ever * The three mistakes we make with our business, brand, and content marketing stories and how we can overcome them * How to get a buyer to live vicariously through the success of existing customers * How to use the structure of setup, hero, stakes, conflict, and aftermath to create compelling content * How to identify the emotional stories that elevate a professional services brand * The core foundation of every story: character, desire, and conflict

Resources * Park@BusinessOfStory.com * StoryForMarketers.com * Andre Chaperon * Getting Goosebumps podcast * StoryMastery.com * “Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read," by Michael Hauge * “Writing Screenplays that Sell,” by Michael Hauge * "The Hero's Two Journeys," seminar with Christopher Volger and Michael Hauge

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read

Writing Screenplays That Sell, New Twentieth Anniversary Edition: The Complete Guide to Turning Story Concepts into Movie and Television Deals

Robert McKee, Story Mentor and creator of the famous Storynomics and STORY Seminars, rejoins the Business of Story Podcast for a follow up episode bridging the worlds of Hollywood and business.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode * The three fundamental techniques of persuasion: emotional persuasion, rational persuasion, and the combination of emotional/rational persuasion, story * The difference between implicit and explicit story * The intersection of meaning, truth, and moral * "Negaphobia," or the fear of all things negative * Changing your thinking from inductive to causal * How to win a free story consultation with Park Howell

Resources * McKeeStory.com * Adaptation * "Dialogue: The Art of Verbal Action for Page, Stage and Screen," by Robert McKee, coming out July 2016 * "Story: Substance, Structure, Style and the Principles of Screenwriting," by Robert McKee * Robert's Storynomics Seminars * Red Bull Gives You Wings campaign * Mr. Clean campaign * Nike Just Do It campaign * Siemens Answers campaign * Starbucks campaign * Women in Film

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Story: Substance, Structure, Style and the Principles of Screenwriting

Dialogue: The Art of Verbal Action for Page, Stage, and Screen

Sam Knowles, Founder and Managing Director of Insight Agents, joins the Business of Story Podcast to take us on a step-by-step adventure through the story cycle, and to share the dynamics of combining psychology and business languages.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode * How story transforms from monomyth to fractal * Key ways to move your audience to action * How to personally break down the story cycle and apply it to your own life * The stories buried in employee engagement surveys * A transformative way of talking about products and services * Identifying your purpose * How to win a free story consultation with Park Howell

Resources * Sam's LinkedIn * Sam's Twitter * Insight Agents * David Ogilvy: The 8 Ogilvy Habits * Freakonomics with Steven D. Levitt and Stephen J. Dubner * "Start With Why," TED Talk with Simon Sinek * "What makes a hero?," TED-Ed Talk with Matthew Winkler * "Propaganda," by Edward Bernays * "Drive," by Daniel H. Pink * "Predatory Thinking," by Dave Trott * "One Plus One Equals Three," by Dave Trott * "Vocational Guidance Counselor," Monty Python * "How to Use Story and Humor to Rise Above Business Jargon," Business of Story Podcast with Kathy Klotz-Guest * Bill Bernbach * dunnhumby.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

One Plus One Equals Three: A Masterclass in Creative Thinking

Drive: The Surprising Truth About What Motivates Us

Predatory Thinking: A Masterclass in Out-Thinking the Competition

Propaganda

Michael Margolis, CEO of Get Storied, joins the Business of Story Podcast to communicate story's power of disruptive innovation and how it can connect people to the opportunities of the present.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode * The currency of stories in business and life * The powerful possibilities of story * Three universal truths on why stories connect us no matter who or where we are in the world * Operational and organizational storytelling * Michael's key structure of context, emotion, and evidence

Resources * Getstoried.com * Getstoried.com/redpill * Story University * The New About Me * LeanStory * Twitter @getstoried * Instagram #getstoried * "Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story," by Michael Margolis * “Wake Me Up When the Data is Over,” by Lori Silverman * “The Moral Molecule,” by Paul J. Zak * "Trust Me, I'm Lying," by Ryan Holiday * Steve Denning

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Moral Molecule: the new science of what makes us good or evil

Trust Me, I'm Lying: Confessions of a Media Manipulator

Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story

Wake Me Up When the Data Is Over

Chris Moody, Director of Content and Social Marketing at Oracle Marketing Cloud, and Randy Frisch, Co-Founder and COO of Uberflip, join the Business of Story Podcast to reveal the strategy to fully engage your customers and map your story.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode * Understanding your business goals and mapping your content strategy to meet those goals * What a marketing cloud actually is * How to create specialized persona teams * Mastering generalization and being on top of everything that comes across your desk * How to better understand your audiences * The importance of understanding why you do what you do

Resources * Uberflip * Oracle Marketing Cloud * Eloqua * Responsys * Content Pros Podcast * Modern Marketing Experience user conference * Content Marketing Institute * Joe Pulizzi * DocuSign * Uber * Lyft * "Start with Why," by Simon Sinek * “Originals: How Nonconformists Move the World,” by Adam Grant * BusinessofStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Originals: How Non-Conformists Move the World

Start with Why: How Great Leaders Inspire Everyone to Take Action

Kendall Haven, story consultant and pioneer in the neural and cognitive science of story, joins the Business of Story Podcast to share the latest discoveries in the field and to illustrate how to merge themes and messages into powerful story architecture.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode * The scientific proof that story structure is a powerhouse of informational systems * The latest cognitive research on story engagement, story power, empathy, and influence * How to merge your themes and messages into powerful, effective stories * Kendall’s tried and true tools for filtering story through an active subconscious * Kendall's Neural Story Net * How to think in story form * Audience modeling

Resources * KendallHaven.com * “Story Proof: The Science Behind the Startling Power of Story," by Kendall Haven * “Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach,” by Kendall Haven * “The Storytelling Animal,” by Jonathan Gottschall * “Houston, We Have a Narrative,” by Randy Olson * BusinessofStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Houston, We Have a Narrative: Why Science Needs Story

Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach

Story Proof: The Science Behind the Startling Power of Story

The Storytelling Animal: How Stories Make Us Human

Nick Westergaard, Chief Brand Strategist at Brand Driven Digital, joins the Business of Story Podcast to reveal how brands can produce content that empowers their customers through dynamic positioning online.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode * How to create marketing that asks and answers questions * Connecting your digital dots across platforms * How to develop content and social media hacks to help you do more with less * Identifying what your brand does better than anybody else * The "Atticus Finch Rule of Marketing," walking a mile in your customers' shoes * Why digital is such a multi-dimensional storytelling realm

Resources * “Get Scrappy: Smarter Digital Marketing for Businesses Big and Small,” by Nick Westergaard * BrandDrivenDigital.com * Westergaard.com * Nick's Podcast, On Brand * "Storynomics: How to Create a Story That Inspires, With Robert McKee," on the Business of Story Podcast * Robert McKee’s Four-Day Story Seminar * “The Brand Flip,” by Marty Neumeier * “Primal Branding,” by Patrick Hanlon * “The Social Code,” by Patrick Hanlon * "Reinventing You: Define Your Brand, Imagine Your Future," by Doris Clark * “What Great Brands Do,” by Denise Lee Yohn * Budweiser Super Bowl Spot * Dollar Shave Club Super Bowl Spot * Dollar Shave Club's Instagram * Warby Parker

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

The Social Code

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

Reinventing You: Define Your Brand, Imagine Your Future

Eric Munn, Social Media Lead at the satirical news outlet The Onion, joins the Business of Story Podcast to shed light on when and how businesses can embrace the comedy in their own stories.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
Each day the team at *Convince & Convert* picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

How The Onion has mastered digital storytelling—and how you can, too
The three ingredients essential to every humorous tweet and post
How to create "thumb-stoppers"
The secrets of social and how it can make or break a storyteller
How more brands can take advantage of having more fun in their marketing
The power of visuals on social media

Resources

TheOnion.com
Onion Labs
Onion Labs' and Bacardi's #realcocktail campaign
Onion Labs' and Cheetos' "Sweetos" Vine
Eric's Twitter

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

John Yorke, Managing Director at Angel Station and founder of the BBC’s Writer’s Academy, joins the Business of Story Podcast to share a unique perspective on the dynamic power of stories in the B2B world.

The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
Each day the team at *Convince & Convert* picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.

In This Episode

Mirror neurons and how they cause story to work on our brains
How business communicators can be more effective with their stories.
What happens when you realize that all business stories are quests
Three big mistakes we make as business storytellers and how we can quickly overcome them

Resources

Johnyorkestory.com
"Storytelling for Business," John's online course
"Into the Woods," by John Yorke
"Wolf Hall," by Peter Straughan
"A Time for Choosing," Ronald Reagan
"The Essence of Storytelling Master Class" with Christopher Volger
"The Prom Spot," Audi
"Houston, We Have a Narrative," by Randy Olson
"The Art of Dramatic Writing," by Lajos Egri
"Wired for Story," by Lisa Cron
E.M. Forster
"The clues to a great story," TED Talk by Andrew Stanton, author of "Toy Story," "Finding Nemo," and "Wall-E"

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Houston, We Have a Narrative: Why Science Needs Story

Into the Woods: A Five-Act Journey Into Story

The Art Of Dramatic Writing: Its Basis In The Creative Interpretation Of Human Motives

Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence

Margaret Hartwell is the author and co-producer of "Archetypes in Branding: A Toolkit for Creatives and Strategists." She joins the Business of Story Podcast to reveal how implementing character archetypes will humanize brands.

The Business of Story is sponsored by ACT!, Sigstr, Emma, Convince & Convert, and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A.
Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode

Brand archetypes and personality archetypes based in Jungian psychology
Why archetyping is so important to business
How to use archetypes to understand where your brand gets authentically positioned in the marketplace
How business leaders can use archetypes to help set company vision and mission
The four primary archetypes

Resources

Archetypesinbranding.com
Margaret's Archetype Cards
“Archetypes in Branding: A Toolkit for Creatives and Strategists,” by Margaret Hartwell
"The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes,” by Margaret Mark and Carol Pearson
Chipotle's "The Scarecrow"
Apple's 1984 Spot
Carl Jung
Jean Shinoda Bolen
James Hillman
“Women Who Run With the Wolves," by Clarissa Pinkola Estés
"Sacred Contracts," by Caroline Myss
"The Book of Symbols," by Taschen
"The Neurobiology of the Gods," by Erik D. Goodwyn
Livework Coaching
"Building Trust Through Story," with Dr. Paul Zak

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Book of Symbols. Reflections on Archetypal Images

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Women Who Run with the Wolves: Myths and Stories of the Wild Woman Archetype

Sacred Contracts: Awakening Your Divine Potential

The Neurobiology of the Gods: How Brain Physiology Shapes the Recurrent Imagery of Myth and Dreams

Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, joins the Business of Story Podcast to discuss the importance of knowing your customers in a godlike way and the shift brands need to make to become relevant to their audiences.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

In This Episode

Why your personas are critical to the complex B2B sell
How the “pronoun shift” will have a profound impact on the relevance of your content
What the Greek legend of Narcissus has to do with your brand
Why it’s important to turn one-off campaigns into serial business stories for true customer engagements
Tips to start creating your own buyer and customer personas
Ardath’s Relevance Maturity Matrix and how to make the shift to being relevant in the marketplace

Resources

Ardath's Twitter, @ardath421
Ardath’s books, “Digital Relevance” and “eMarketing Strategies for the Complex Sale”
Marketing Interactions
Content to Conversion Conference, Feb 15–17
Robert McKee

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Matthew Winkler, educator and originator of the TED-Ed Talk "What makes a hero?" joins the Business of Story Podcast to crack open the Hero's Journey and illuminate the process of applying story to your brand.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

In This Episode

Why a single story that is represented through the lens of various cultures around the world (monomyth) is important
How to live the hero's journey in your day-to-day life
Identifying customer personas to build empathy
Authentically connecting the brand story with the customer story
The most basic story form: change vs. status quo

Resources

Matthew's TED-Ed Talk, "What makes a hero?"
Matthew's upcoming book, "Teenage Heroes"
Joseph Campbell's books, "The Hero with a Thousand Faces" and "The Hero's Journey"

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The Hero's Journey: Joseph Campbell on His Life and Work

The Hero with a Thousand Faces (The Collected Works of Joseph Campbell)

Margie Meacham is a learning expert who uses neuroscience to ignite innate genius. She joins the Business of Story Podcast to teach CEOs and storytellers to be more impactful and enthusiastic leaders.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

In This Episode

How to use the power of teaching to advance business missions further, faster
Why pictures are truly worth a thousand words
Why emotion is so essential to the learning process
How stories are the only true vehicle we should use to move people to action
The origin of the term "genius"
Chunking information

Resources

Brain Matters Academy
LearningToGo.info
Margie's blog
"Brain Matters: How to help anyone learn anything using neuroscience," by Margie Meacham
"Why is Storytelling Biologically Important for Survival?" with Dr. Paul Zak
Dr. Paul Zak's TED Talk, "Trust, morality — and oxytocin?"
"Storynomics: How to Create a Story That Inspires" with Robert McKee
"Start With Why," by Simon Sinek
"Blink," by Malcolm Gladwell
yourstory.businessofstory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Brain Matters: How to help anyone learn anything using neuroscience

Start with Why: How Great Leaders Inspire Everyone to Take Action

Jen Grisanti is an author, network TV story consultant, independent producer, writing instructor for NBC’s Writers on the Verge, and featured blogger for the Huffington Post. She joins the Business of Story Podcast to explore how to draw from our emotional truths to achieve massive results.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

In This Episode

The importance of finding your voice as a brand
Failing forward and why your darkest moments lead to your brightest future
Adding the four part story structure of trigger, dilemma, choice, and pursuit to your brand planning
The story lesson found in the "I want to marry you" cookie recipe

Resources

Jen's books, "Change Your Story," "Storyline: Finding Gold in Your Life Story," and "TV Writing Tool Kit"
"Making a Good Script Great," by Linda Seger
"Start with Why," by Simon Sinek
"A Passion to Win," by Sumner Redstone
"The Motivation Manifesto," by Brendon Burchard
"Storynomics: How to Create a Story That Inspires With Robert McKee"
"How to Capitalize on Niche Story Markets With Justin Trevor Winters"
jengrisanti.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Story Line: Finding Gold in Your Life Story

Change Your Story, Change Your Life: A Path to Success

TV WRITING TOOL KIT: HOW TO WRITE A SCRIPT THAT SELLS

Start with Why: How Great Leaders Inspire Everyone to Take Action

Making a Good Script Great, 3rd Ed.

A Passion to Win

The Motivation Manifesto: 9 Declarations to Claim Your Personal Power

Kathy Klotz-Guest, Chief Storyteller at Keeping It Human, joins the Business of Story Podcast to share how loosening up through comedy can enable business storytellers to address human need.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

In This Episode

The two levels of business storytelling
How to use your business GPS
How to avoid "jargon-monoxide," or terminology that clouds your story
Using humor to pull an audience in
"Yes, and..." the improvisation tool that will change the dynamics of your storytelling
Kenn Adams' Story Spine structure

Resources

Keepingithuman.com
Kathy's blog
Keeping It Human Podcast
Kathy's YouTube Channel
Solution Storming Business Breakthroughs
How to Be a Story Activist with Vincent Stanley
Why Storytelling Is Essential to Science with Randy Olson
Seven-Step Story Spine, created by Kenn Adams
"Predictably Irrational," by Dan Ariely
Airbnb
Warby Parker

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Predictably Irrational: The Hidden Forces That Shape Our Decisions

H. John Oechsle, President and CEO of Swiftpage, joins the Business of Story Podcast to share his expertise on creating team mentality and living your brand story.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

In This Episode

The three pillars of successful leadership
The challenges that every small business faces and how to overcome them
How Swiftpage "lives the exclamation”
Crafting your unique company culture
Finding your company compass and values
How business storytelling can see you through dynamic change

Resources

Act!
Saleslog!x
Sw!ftpage

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Megan Finnerty is the creator of the Arizona Storytelling Project, and in this charismatic episode of the Business of Story Podcast, she reveals how her brand of experiential storytelling is sweeping the nation.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

In This Episode

How to tell a story to get resources for your business or nonprofit organization
Creating space for diverse voices
Legendary traditional storyteller Donald Davis and his “Five P’s”: People, Place, Problem, Progress, and Point
Why great leaders need "a pocketful of stories"
Do’s and don’ts of storytelling to sustain your audience’s emotional balance
Experiential storytelling for millennials
Arizona Storytelling Project and affiliated workshops

Resources

MeganMFinnerty.com
Arizona Storytelling Project workshops
Attend an Arizona Storytelling Project
The Jonesborough Storytelling Festival
Master storyteller Donald Davis
The Moth Podcast
"Long Story Short," by Margot Leitman
"Wired for Story," by Lisa Cron
Local First Arizona

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Long Story Short: The Only Storytelling Guide You'll Ever Need

Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence

Bryan Adams, best-selling author of "Getting Goosebumps," joins the Business of Story Podcast for our first ever simulcast which will be aired both on the Business of Story and on Bryan's podcast, Getting Goosebumps.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

In This Episode

What "designed serendipity" is and how it can help your business
Defining your audience through personas
Using brand values and business objectives to delineate your story
Empathy mapping to connect with your audience
Giving yourself the permission to try storytelling

Resources

"Winning the Story Wars," by Jonah Sachs
"Getting Goosebumps," by Bryan Adams
The Getting Goosebumps Podcast
"Purple Cow," by Seth Godin
The Content Warfare Podcast, with Ryan Hanley
“Houston, We Have a Narrative," by Randy Olson
Canva Designs
Park@ParkAndCo.com
BusinessofStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Getting Goosebumps: a pragmatic guide to effective Inbound Marketing: Emotionally connect with your audience and achieve your business objectives

Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

Houston, We Have a Narrative: Why Science Needs Story

Purple Cow, New Edition: Transform Your Business by Being Remarkable

Justin Trevor Winters, screenwriter of the upcoming movie "Killing Winston Jones," joins the Business of Story Podcast to explore the intersection of Hollywood storytelling with commerce content marketing.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.
Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A

In This Episode * Applying Hollywood storytelling to commerce content marketing in business * Movies—why do they work? * Why storytellers are the most sought after commodity in Hollywood, marketing, branding, and content marketing * Niche vs. mass audiences and how to identify your demographic and craft your story to connect with each * Story integrity and how to relate on a humanistic level

Resources * FilmCourage.com * ScreenCraft.org * The International Screenwriters Association * IMDb.com * “Killing Winston Jones” * Blake Snyder's books: + "Save The Cat!" + "Save the Cat! Goes to the Movies" + “Save the Cat! Strikes Back” * "The Hollywood Reporter" * "Variety" * Park@ParkAndCo.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Save the Cat! Goes to the Movies: The Screenwriter's Guide to Every Story Ever Told

Save the Cat!® Strikes Back: More Trouble for Screenwriters to Get into ... and Out of

Save The Cat! The Last Book on Screenwriting You'll Ever Need

Ron Ploof, creator of the StoryHow™ PitchDeck and author of “Read This First: The Executive’s Guide to New Media,” joins The Business of Story Podcast to discuss the importance of empathy in your story narrative to develop a successful relationship with your audience.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.
Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story
A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A

In This Episode * How a deck of cards can teach you elements and techniques to hone your storytelling skills * Creating empathy and meaning for your audience * How to work from the end of your story backwards

Resources * Mad Men, "The Carousel” * Ron’s StoryHow™ PitchDeck * “Save the Cat!” by Blake Snyder * www.storyhow.com * StoryHow workshops * Griddlecakes Radio: Exploring the Lost Art of Audio Storytelling

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The StoryHow PitchDeck: A Professional Storytelling Tool that Guides You Through the Process of Telling a Business Story

Save The Cat! The Last Book on Screenwriting You'll Ever Need

Margot Leitman, writer, storyteller, teacher, and author of "Long Story Short: The Only Storytelling Guide You’ll Ever Need," joins the Business of Story Podcast to discuss her latest book, successful storytelling tips, and discovering authentic stories within your own life.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A
Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

In This Episode

How Leitman transformed a passion for stories into a successful business
What draws us to the cultural stories we love and why
How to get out in the world and create stories for yourself
Empowering business professionals to utilize storytelling in their work and workplace
Keying into emotion and universality when telling stories

Resources

Margot Leitman’s YouTube Channel
Margot Leitman’s Moth Profile
Margot Leitman’s Facebook Page
www.margotleitman.com
Margot Leitman’s Fast Company Article
Mike Birbigllia, Comedian
Margot Leitman’s Twitter
Author Charles Bukowski’s official website

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Annette Simmons, author of “The Story Factor,” joins The Business of Story to reveal the risks and rewards involved in good storytelling and to share the six stories that everyone needs to be able to tell.

The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. * ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. * Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story * A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn three creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A

In This Episode * The six essential stories that everyone should be able to tell * Using story to change behavior * The risks and rewards of implementing story into your brand strategy * Cross-cultural story morals

Resources * Doug Lipman, Story Coach * "Earth Care: World Folktales," by Margaret Read MacDonald * "Peace Tales," by Margaret Read MacDonald * "Riding the Waves of Culture," by Fons Trompenaars * www.annettesimmons.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Earth Care: World Folktales to Talk about

Peace Tales

Riding the Waves of Culture: Understanding Diversity in Global Business 3/E

Bruno Sarda, Director of Social Responsibility at Dell, joins the Business of Story podcast to shed light on how to combine story with sustainability initiatives.

The Business of Story is sponsored by ACT! , Zignal Labs, and Sigstr ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode * Dell's sustainable technology innovations * Sustainable initiatives from Dell's projects around the world * Using the power of story to connect sustainability to technology * Empowering customers to join the story

Resources * www.bsarda.blogspot.com * Bruno Sarda's Twitter * Bruno Sarda's LinkedIn * Dell's sustainable mushroom packaging * Dell's Design for the Environment * www.Businessofstory.com

For more insights from your favorite storytellers, visit http://bit.ly/BizofStory .

Keith Quesenberry, author, researcher, and professor of Social Media Marketing joins the podcast to share his groundbreaking research on the science that backs the power of story.

The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode * Freytag's Pyramid and three, five, and ten act story structures. * Super Bowl ads; what makes them fly or flop? * The research that proves that storytelling is a powerful business tool.

Resources * Keith's Book, Social Media Strategy: Marketing and Advertising in the Consumer Revolution * Park's blog post, High Performance Storytelling Drives Audi Prom Spot * Harvard Business Review, The Irresistible Power of Storytelling as a Strategic Business Tool * www.postcontrolmarketing.com * www.Businessofstory.com

For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Josh Ginsberg knows all about identifying and controlling story. As the co-founder and CEO of Zignal Labs, that’s his main mission. Josh joins The Business of Story this week to talk about the creation of Zignal Labs and the ability to implement it into your business stories.

The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode * Josh shares the concept behind Zignal Labs' real-time media monitoring * How to use Zignal Labs to monitor and control the story your brand shares with the world * How to avoid crisis stories—and how to be prepared when potential crises come your way * The Boyd Cycle in relation to crafting story and observing news data

Resources * www.ZignalLabs.com * www.Businessofstory.com

For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Lisa Cron is an author, story consultant, and instructor at UCLA’s Extension Writing Program. Her book, Wired for Story has also been featured in video tutorials on writing fundamentals, and shares its title with a fascinating TEDx talk of the same name. She also has two upcoming books, Story Genius and Story or Die.

The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode * Your inherent superpower * Lisa shares her essential structure for creating story * The purpose behind conflict in story * The science behind the reward centers in our brains * Writing for the entrepreneur

Resources * Wired For Story * Lisa’s video tutorial, Writing Fundamentals: The Craft of Story * Lisa’s TEDx Talk, Wired for Story * www.wiredforstory.com * Brené Brown's TED talk on vulnerability * www.Businessofstory.com

For more insights from your favorite storytellers, visit http://bit.ly/BizofStory .

Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence

From oceanographer to documentarian to training author-scientists around the world on how to communicate through story, Randy Olson joins us today to share his methods for crafting exceptional business and science narratives.

The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode * Randy's personally crafted tools and games to instantly become a better storyteller * Learn how to implement the "be all and end all" of story structure, the ABT formula * Understand the difference between diverse story structures including ABT (and, but therefore), AAA (and, and and), and DHY (despite, however, yet) * Become involved in Randy's Story Circles * Discover the story structure of the Gettysburg Address

Resources * www.RandyOlson.com * Randy's archive of short films, www.shiftingbaselines.org * Don't Be Such a Scientist: Talking Substance In an Age of Style * Connection: Hollywood Storytelling Meets Critical Thinking * Houston, We Have a Narrative: Why Science Needs Story * www.Businessofstory.com

For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Connection: Hollywood Storytelling Meets Critical Thinking

Don't Be Such a Scientist: Talking Substance in an Age of Style

Houston, We Have a Narrative: Why Science Needs Story

Lee Gutkind, “the godfather behind creative nonfiction” joins The Business of Story to share his expert advice on turning your business’s nonfiction into a dynamic and engaging epic.

For more information on Lee and his journal, Creative Nonfiction, visit his website.

The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode * Actionable tips to reveal your business’s universal truth and craft it into a fascinating story. * How to think and organize your business’s story into story scenes to engage your audience. * Methods to make your listener an actual participant in your story. * The absolutely essential elements of a fantastic story. * The important difference between public and personal stories.

Resources * LeeGutkind@gmail.com * www.LeeGutkind.com * Many Sleepless Nights by Lee Gutkind * Almost Human, Making Robots Think by Lee Gutkind * You Can't Make This Stuff Up by Lee Gutkind * The Immortal Life of Henrietta Lacks by Rebecca Skloot * www.Businessofstory.com

For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Many Sleepless Nights: The World of Organ Transplantation

You Can't Make This Stuff Up

Almost Human: Making Robots Think

The Immortal Life of Henrietta Lacks

Robert McKee, the Hollywood “Story Doctor”, joins Park to discuss the societal and business implications of changing narrative into story.

For more information about Robert or to take one of his Story Seminars, visit his website.

The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode * *Storynomics* and a new perspective on how to apply a storytelling arc to your business practice * Narrative vs. Story; all stories are narratives but not all narratives are stories * Turning big data into big drama * The three step story structure * What does the modern audience want? * Knowing your audience in a "godlike way"

Resources * Robert’s book, Story * Robert’s Website * Robert’s STORY Seminars * The film, Adaptation * Business of Story

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Story: Substance, Structure, Style and the Principles of Screenwriting

Dr. Paul Zak of the Center for Neuroeconomics Studies joins The Business of Story this week to discuss the implications of the scientific proof that we are biologically wired for story.

For more information on Dr. Paul Zak, you can visit his website.

The Business of Story is sponsored by ACT! and Zignal Labs

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

In This Episode * Oxytocin, or the moral molecule, and its acute, chemical effect on the brain * What the neuroeconomy is, and how to apply it to your business * What you need to know as a business communicator to release oxytocin in your audience * Steps to build stories that have a distinct chemical effect on the brain and influence others * The ZEST score, and how to use this mathematical equation to predict your story's success

Resources * Paul J. Zak TED Talk * Paul’s short video: Empathy, Neurochemistry and the Dramatic Arc * Future of Storytelling website * Paul’s book, The Moral Molecule * ZESTxLabs

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Learn how the mind yields helplessly to the suction of story from New York Times Best Selling Author Jonathan Gottschall.

For more information on Jonathan and his books you can visit his website.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.

Park Howell of The Business of Story interviews the CEO of Shapiro+Raj, Zain Raj, to discuss the creation of brand rituals and how to form a lasting bond with a customer.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

Vincent Stanley, the Director of Philosophy for Patagonia, joins Park for a discussion of story activism. With a remarkable track record of sustainable storytelling and environmental activism, Mr. Stanley has a wealth of information to share about folding story into marketing.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

Kevin Richardson, the winner of Volkswagen's 2010 Fun Theory competition and an expert at turning negative story loops into positive ones, joins Park this week on the Business of Story. Kevin is a producer and designer, and has managed many incredible story teams including working with Game Spin, Disney, Nickelodeon, MTV, Viacom, Electronic Arts, Industrial Light and Magic, and more.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studio, author of Winning the Story Wars, and creator of viral videos like The Story of Stuff series and The Meatrix joins The Business of Story with your host, Park Howell for a fascinating conversation.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story

Park Howell, the founder of ad agency Park & Co. and author and entrepreneur, is joined by guest and long time friend Jay Baer, of Convince & Convert, to launch the new Business of Story podcast. This inaugural episode helps listeners discover the backstory of why this show was created, why storytelling matters, and how to structure a narrative to “communicate and connect” with your community.

The Business of Story is sponsored by ACT! and Zignal Labs.

ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.

Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story