EXPERTS: Recent Episodes
Lauren Armes
EXPERTS is a weekly podcast about how to leverage your own knowledge and expertise to build a digital business that transforms lives. Each week your host, Lauren Armes, Business Coach and Founder of Welltodo, will share strategies, tools and inspiration for building authority and scaling up with impact – through guest interviews with successful experts and coaches in health, fitness and wellness.
We’ll be exploring how to find your voice, attract clients, where to invest in yourself and your business – and exactly what it takes to make your mark and make money as an expert.
If your brain feels fried… If your niche keeps changing… If your Instagram content is sounding just like every other practitioner you follow…
Then this episode is for you.
I’m sharing:
- The surprising mindset shift that unlocked my most productive 3 days in months
- Why writing, even if it’s never published, can transform your clarity
- What the “butterfly effect” has to do with your next big breakthrough
- Why wellness experts must go deeper, not wider, to attract clients right now
- The simple way to reconnect with your mission, without needing a new strategy
This is about building discipline, focus, and your own original voice — the kind that attracts clients ready to pay for real transformation.
Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to a free, short training: The Booked Out Wellness Expert.
In this free 15 min training, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Ever feel like you’re sharing “too much” in your content?
That if you give away all your best information for free, no one will want to work with you (or buy your stuff)?
This episode will change the way you think about visibility, value — and the real reason clients buy.
You’ll learn:
- Why holding back content is hurting your authority
- The truth about what clients actually pay for
- How to create trust that leads to consistent sales
- And the story of how I paid £300 for information I technically already knew (and why I’d do it again)
This episode is a must-listen if you’ve been second-guessing what you share — or playing small out of fear that there’s “nothing left” to sell.
Because in today’s saturated wellness space, the experts who give freely… are the ones who get paid.
Guess what? You can also watch this episode on YouTube: 👉 https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to a free, short training: The Booked Out Wellness Expert.
In this free 15 min training, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
👉 Get instant access now.
Episode 82: The Era Of The Hyper Wellness Niche Is Here (You Must Respond)
Feeling invisible online? Wondering why people aren’t engaging with your content — let alone buying from you?
In this episode, I’m sharing why hyper niching is the secret weapon for wellness experts who want to stand out and consistently attract clients.
You’ll learn:
- Why vague, feel-good messaging no longer works in today’s market
- The psychology of urgency and how it drives people to invest in their health
- A proven checklist for pressure-testing your niche so it becomes profitable
- Real-world examples of hyper-specific wellness niches that are thriving
- A powerful reframe if you’re scared to “narrow down” your expertise
If your content feels like it’s falling flat… if your DMs are quiet… or you’re stuck in a cycle of inconsistent sales, this episode is your turning point.
You don’t need a bigger audience. You need a clearer message.
Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to a short training: The Booked Out Wellness Expert
In this free 15-minute training, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ How to create a signature program that your ideal clients can’t say “no” to (meaning more impact and more freedom!)
👉🏼 Get instant access now.
Episode 81: Why Being Seen on Camera Is Non-Negotiable for Wellness Experts
Are you showing up, sharing content, offering value… but still not getting the client enquiries you were hoping for?
Here’s the truth most wellness experts avoid: people don’t just buy from those who teach them — they buy from those they trust.
And the fastest way to build that trust? It’s not another carousel post. It’s getting on camera.
In this episode, I’m diving into:
- Why video is your most powerful marketing tool (even if it terrifies you)
- How to show up on camera in a way that feels natural, not forced
- 4 practical tips to overcome the fear and awkwardness of being seen
- The mindset shift that helped me go from “who am I to do this?” to consistent visibility
If you’ve been hiding behind posts and wondering why clients aren’t knocking, this one’s your permission slip to be seen.
Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to a free, short training: The Booked Out Wellness Expert.
In this free 15-min training, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
“Give an inch and they’ll take a mile…” is true when it comes to even the best of paying clients.
If you feel like you’re overdelivering, struggling to find time to work on your business outside of client work, or inundated by questions from your clients… It might be time to set some clear boundaries.
Great client relationships are so important for you as a wellness expert – because they’re key to ensuring you have the energy and capacity to look after yourself, too. In this episode, I’m talking about:
➖ Deciding on key client rules and boundaries that your clients must adhere to
➖ How to communicate boundaries so that you feel good (instead of rude and uncompassionate)
➖ Why your systems are the key to setting and keeping clear client boundaries
➖ 3 things your clients NEED to know from you to be the best client possible
When you have clear boundaries nailed down – your whole business and life will transform. You’ll have more time, mental capacity and space to grow your business.
Did you know you can watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for access to my FREE TRAINING: The Booked-Out Wellness Expert.
In this (FREE!) 15 minute training, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop
It feels noisy – and your Instagram feed is showing you every other expert in the world that’s doing what YOU want to do…
And that can make it feel like the industry is saturated and that there isn’t room for you.
In this episode, I’m helping you to focus on 3 important things when self-doubt creeps in or you wonder whether you’re going to make it, including:
➖ What to do when everyone else seems to know more than you, have more experience than you or know what they’re doing with their business
➖ The role of raw data and statistics in moving through self-doubt
➖ How to find power in the tendency we all have to compare ourselves
➖ The massive opportunity that exists for you right now that’s right under your nose
You’re only ever a few strategies and upgrades away from changing millions of lives.
But if you’re doubting yourself (or this truth)... then this episode is for you.
You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop
You’re on a discovery call with an incredible ideal client and then you share the price… An awkward silence follows that you eagerly, in a panic, attempt to fill. Your heart is racing and you’re SURE that the prospect is thinking it’s too much.
Or…. is it simply that you’ve not given them a chance to process the investment in a supportive, spacious, and effective way?
In this episode, I’m talking about how to address price in your sales calls with more ease and confidence, as well as overcoming some of the common challenges I see wellness experts face – including:
- The role of scarcity and urgency in supporting your prospect to make a decision
- How to make conversations about money and investment in your expertise really supportive and comfortable
- And how to help you prospect make better decisions for themselves – INCLUDING when they tell you they’d like to discuss it with a partner.
This is such a practical, helpful episode that will ultimately make you better at selling your expertise and therefore able to change more lives, including your own!
You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop
So much of what you think your clients want isn't right for your business as a wellness expert. And it’s not your fault… a lot of general business advice will tell you that you need to simply provide more value, launch an online course, and get your client quick wins in one session.
In this episode, I’m talking about the key differences between what you think your clients want versus what they really want, including:
➖ Why volume doesn’t correlate with value
➖ How to create a safe and emotionally connected space in which your client can realise change
➖ The importance of mastering the psychology of habit change as well as your expertise
➖ Why people want to pay you for help to implement (not give them more information)
➖ The thing every single client wants from you those most wellness experts are skipping
If you’re bogged down in client delivery or feel like your business lacks boundaries… or, like you have an amazing service but just don’t seem to be attracting paying clients… then this episode is for you.
Your inner critic tells you that you need more qualifications… but this episode reveals what you really need.
You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Do you see yourself as a profitable wellness expert? This is where success starts. Understanding the identity of who you desire to become will be what informs every decision you make now and in the future.
In this episode, I’m bringing this identity to life and inviting you to step into it with confidence. When you do, you’ll be able to:
➖ See your imposter syndrome or feelings of inferiority as a secret weapon for growth
➖ Have full permission to do life-changing work and make life-changing money
➖ Find the right balance between mindset work and understanding business strategy
➖ Why you never need to convince anyone to buy from you again
➖ Why, when you audience see your unshakable commitment, they’ll follow you anywhere
All of this is possible for you – and will be the catalyst for you making 10k, 20k, or even 50k months. My clients are living proof, and this episode is your starting point.
You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop
The art of storytelling has the potential to explode your business beyond comprehension.
Why? Because it is in the power of storytelling that your ideal client can see themselves in the struggle, feel heard, seen and realise the possibilities that exist for the future.
In this episode, I’m explaining a framework for you to use to integrate more storytelling into your business so that you can generate more momentum, and action from your audience.
You’ll learn:
➖ The power of both personal storytelling and sharing the journey your clients go on
➖ Exactly how to frame the story through 5 key parts
➖ How these stories stir up action and create empathy and trust
➖ Why personal storytelling saw my client book 3 clients in 24 hours
➖ Exactly how to integrate this into your business today.
Knowing how and why to tell stories to your audience is critical. Particularly as a wellness expert or health practitioner, where trust and connection are fundamental to the buyer’s journey.
If you’re offering discovery calls, talking about your program, but not getting much traction – then this episode is for you.
You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop
Technology is rapidly advancing and will, without fail, have a dramatic impact on your business as a wellness expert. If you don’t stay on top of these trends; there’s a risk that you won’t be innovating fast enough to stay relevant.
In this episode, I’m focusing on the most important trend that is impacting the industry for wellness experts in 2024. And what you need to do about it, including:
➖ The way in which technology is driving greater personalisation of health and wellness
➖ Why this points to a greater need for specialists over generalists
➖ How this influences your messaging and the need for more tangible promises
➖ Ensuring that you have a business model that will give you the greatest leverage
➖ Why you need to be creating more than you’re consuming
If you feel like things are changing quickly and it’s hard to keep up – then this episode is for you.
You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop
Do you ever find yourself on social media getting lost in a spiral of destructive, comparative thoughts that lead to you feeling either “not good enough” or like there isn’t space for you?
Changing the way you use social media so that it becomes a powerful tool for learning – is the secret to becoming a masterful marketer.
In this episode, I’m talking about how:
➖ You can start using social media as a learning tool rather than for procrastination
➖ How to unpack what’s working for other wellness experts and adopt that same thinking
➖ Why it’s important to zoom out and ask yourself how certain content makes you feel
➖ Shifting the lens through which you use social media so that it grows your business rather than sucks time from your day
This episode will change the way you think about comparison forever… AND give you a big insight into how other wellness experts get good at marketing, fast.
You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop
I don’t usually use the podcast to share with you, directly, what I’m doing in my business.
In this episode, I share WHY I usually steer clear of this… and the reason I’ve decided to ignore that.
Then, I unpack the key lessons I learned from our highest revenue month to date, including:
➖ My recent reminder of the importance of finding a mentor – and a warning on what to avoid!
➖ Whether you actually need to believe that success is possible?
➖ Why it’s easier to build a very complex business and how we’ve simplified everything
➖ The downsides of automation (and why it can leave you disconnected for your ideal client)
If you’ve not had the start to 2024 that you hoped for… then this episode will help you get back on track, focus on the right things, and shed some light on what’s working in my world.
You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop
Your ideal client isn’t just somebody who exhibits a range of symptoms that you can help to resolve. Equally, they aren’t just somebody who has a goal to achieve that you know you can support with.
In this episode, I talk about how to define your ideal client with a fresh perspective, including:
➖ Getting clear on the characteristics of a client who you’ll LOVE working with
➖ How to set these standards in your own life so that you naturally attract this type of person
➖ Examples of the type of characteristic an exceptional client has (to get you thinking)
➖ How to embed this identity into your life and your marketing
➖ Why, if you can master this, you’ll see the calibre of your clients sky-rocket fast!
If you feel like you’re attracting flakey, uncommitted, unreliable clients and want to know how to change that… this episode is for you.
You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop
If you want to start attracting clients consistently as a wellness expert – then there is a fundamental practice that can help you achieve that FAST.
The principle is: “Make Daily Offers”... and in this episode I’m breaking down:
➖ What it means to make daily offers (including the 2 different types)
➖ Why you’re afraid or uncomfortable with the idea of making regular offers
➖ The most important mindset shift that will enable you to do this with confidence
➖ Exactly HOW to make daily offers to your audience
➖ And, why it’s the secret to attracting more clients, more often.
This is probably one the most powerful strategies you’ll learn about selling your expertise. But it’s also mentally challenging to get your head around.
If you’ve experienced fear around appearing salesly, being criticised for talking about your programs too often, or you just aren’t getting clients often enough – then this episode is for you.
You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop
She’s a best-selling author, leading weight-loss specialist with a thriving online clinic, prolific content creator and supplement brand owner – but she didn’t achieve all of this overnight.
In fact, as Pippa shares, she started with humble (local) beginnings and built things brick by brick… undeterred by her lack of business experience or know-how.
Pippa unpacks, with raw honesty, the reality of becoming a respected wellness specialist.
We talk about:
➖ Why it’s so important to have a clear area of specialism in order to stand out
➖ The difference between selling what you think people need and what they actually want
➖ What to do when your business accidentally explodes overnight
➖ Why your goal should be to get booked-out even if though it comes with challenges
➖ The importance of knowing your financial situation (and what can happen if you don’t)
This is such a practical insight into what it takes to grow a business as a wellness expert – even if the “business side” of things is completely new!
You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop
It’s that time of year. A time to reflect and to make decisions about how next year will look.
For wellness experts like you, perhaps you’re ready to make 2024 different.
If your goal is to make the next 12 months your most financially successful yet, then this episode is for you.
I’m sharing 5 things you might want to change in order to make more money, including:
➖ Focusing on becoming a wellness specialist (with the long-term goal of industry authority)
➖ Why providing unparalleled value is going to be key (but there’s a catch to this!)
➖ The power of putting yourself in circles of other wellness experts talking about business
➖ Simplifying your business model and getting FOCUSED
➖ And the reason you need to get back to 1:1 client work as a priority
Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop
As a wellness expert, accessibility matters to you.
The more people that can access your services, the more lives you can touch.
But what if you’ve been thinking about it in the wrong way? And in doing so, sabotaging the desired outcome.
In this episode, I’m talking about why narrowing your focus, getting specific on a set of symptoms or problems that only you can solve – better than anyone else can – is the real secret to greater impact!
Tune into this episode to learn:
➖ Why you’re currently attracting clients who want a quick fix rather than long-term change
➖ The exact steps to follow to attract a higher calibre of client who’ll refer you more business
➖ The counterintuitive approach to charging more in order to become more accessible, and;
➖ Understanding the psychology of transformation and how to sell that!
Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop
Just over a year ago… I was hell-bent on building a business that didn’t require me to show up online.
I wanted to help people like you, but I was fed up with the pressure to post.
But something changed. In fact, quite a few things changed.
In this episode, I’m sharing 7 things that helped me fall in love with social media (and that I hope will help you do the same), including:
- Why being laser-focused on who you serve makes content EASY to make
- How your ego might be getting in the way
- The power of shifting your attention to community, over content
- Why outsourcing isn’t the answer
- How to stop trying to keep everyone happy… and MORE!
If you’re ready for content creation to feel EASY… and actually enjoy doing it…
… then listening to this episode is your first step!
Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop
Whether you call it a discovery call, a strategy call, a chemistry call or something else – the objective is the same…
To find out if and how you can help your prospect; and if you can, give them the next steps.
In this episode, I’m unpacking the keys to an effective sales call, including:
– The 6 stages you’ll need to move a prospect through to get the sale
– What happens if your sales calls lack structure
– Why you think you’re bad at sales (and how to change that)
– The 6 keys to a compelling sales call (including ONE massively overlooked characteristic)
– A 5-step framework that you can use TODAY to master selling
If you’re ready for consistent clients, then you’ll need to master everything in this episode.
Listening (and understanding it) is your first step.
Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop
The answer to this question might seem obvious. Yes, of course you want to change lives.
But answering “YES” to this question requires a greater level of conviction and readiness than most wellness experts and health practitioners understand.
In this episode, I’m challenging you to consider:
– Whether your desire to change lives is matched by your desire to master the business side of things
– Whether your conviction is great enough to get you through the hard moments of rejection, disappointment and frustration (that are absolutely inevitable)
– Whether you’re being reasonable about your expectations of how quickly things can happen
– Why it’s impossible to fully realise you legacy if you aren’t willing to play the long game and learn how to market and sell
The answers to some of these hard hitting questions will determine whether you have the conviction needed to become a go-to expert. Ready to get honest about what it takes to be a leader in your field?
Listen to this episode to find out.
Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
– An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
– How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
– Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop
If you’re at a loss as to WHAT type of content you should be sharing as a wellness expert…
And I mean content that moves people into ACTION (i.e. buying from you and not just likes)...
Then this episode is for you. In it, I’m sharing 5 types of content that will help you to:
– Build a reputation as someone who is an EXPERT in their field
– Showcase your knowledge in a way that attracts paying clients (not other experts)
– Create content that connects more deeply
– Leverage client results to attract more of the same
If you’re finding content creation a bit of a grind OR what you’re currently sharing isn’t translating into clients…
Listen to this episode today!
Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Sweaty palms, racing heart… that sinking feeling in the pit of your stomach as you share the price with a potential client…
In this episode, highly acclaimed nutritionist Nicola Moore, whose work has been featured by The Telegraph, OK!, Grazia, Daily Mail and more… takes us behind the scenes of her profitable online business.
In this episode, Nicola reveals, with refreshing honesty:
– Her journey with money and getting comfortable raising her price
– How she’s mastered client delivery through simplification
– Why cognitive reframing as become key to her work as a Nutritionist
– What drove Nicola to build an online business (as a mum of 3 boys)
– And, the advice she’d give to someone starting out today
Through Nicola’s two decades of experience, she has become highly sought after as a guide for practitioners who want to improve their understanding of clinical work.
For more information on Nicola’s Clinical Support Groups, visit: https://www.nicola-moore.com/practitionersupport
You can also follow Nicola’s work here: @nicolamoorenutrition.
You can now watch all episodes, including this one, over on YouTube: www.youtube.com/theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Real trust from your audience (the kind that makes them buy from you) isn’t easy to build…
It takes time and it requires you to be someone that is dependable.
In this episode, I’m talking about how to create that dependability – through consistency in your content, your messaging and just showing up for your audience like it matters.
We’ll dive into:
– Why consistency matters (and how it translates into sales)
– What happens if you’re not consistent (from a trust perspective)
– How to approach consistency if you don’t feel like it, and…
– What consistency has to do with authenticity
I want this episode to stretch you, challenge you and get you digging deep.
Because that’s what it takes to build a profitable online business as a health or wellness practitioner.
Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Also, here's the link to The Slight Edge by Jeff Olson
What if you stopped worrying about giving away your best ideas and instead, embraced it?
In this episode, my guest Sarah Almond-Bushell, a specialist paediatric dietitian with 25+ years of experience, explains why she’s opted to share as much value as possible with her audience (for FREE!) and how it’s turned her expertise into an extremely profitable business.
Sarah shares a candid look behind the scenes of her successful online business, as we explore:
– Sarah’s willingness to learn about and master business
– Her first online course launch (and why nobody bought it)
– The role of SEO in catapulting her business forward
– Why she doesn’t worry about giving away her best ideas for free
– How and why she decided to get good at selling
– And, the critical investments she’s made in her business along the way
If you dream of building a multi-6 figure online business as a wellness expert or health practitioner – then this episode is going to SHOW you that it’s possible.
Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Also, check out our business short courses for wellness experts here.
To use your name OR not to? That is the question!
I’ve been there, made the mistakes AND quizzed some of the leading industry-experts in wellness on why they DID or DIDN’T use their own names to build a brand.
If you’re stuck on what to name your business, are fearful about putting your own name out there, or aren’t sure what is important to consider – then this episode is for you.
I’m going to help you to:
-
See the pros and cons of brand name vs personal name
-
Share a real example of an industry experts with millions of followers who wished she’d done it differently
-
Help you to see WHY you’re hesitant about your decision
-
And, give you my (road-tested) recommendation on the best approach
By the end of this episode you’ll be confident that you can move forward in the most aligned AND commercially savvy way for you and your business.
Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Everyone says to be visible… but you show up, share great content and NOTHING happens.
If you’re in that disillusioned state, wondering if the algorithm is for you or against you… or whether you’re really cut out for this… then this episode is for you.
I’m teaching you:
-
Why your current content is better suited to your colleagues than your ideal client
-
The disconnect between what you know about your ideal client and what they know about themselves
-
What your ideal client REALLY needs from you right now
-
And, the two critical questions that – once answered – will skyrocket your engagement
This knowledge is going to enable you to create a deeper connection with those that need you, than you ever have before.
Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
What does a total stranger holding a mysterious black box, asking you to stick your hand inside it, have to do with you offering free discovery calls?
In this episode, I’m explaining exactly why that GENEROUS and THOUGHTFUL offer you’re making to have a free call with prospects… just isn’t working.
You’ll learn:
-
Why the majority of people don’t want to get on a call with you – even if it’s “free”
-
What the actual customer journey looks like – from finding you for the first time to buying from you
-
How understanding your ideal clients confusion and ignorance is the key to reaching them
-
And, what’s currently missing from your business and keeping you stuck
My job is to empower you with knowledge and an understanding of marketing that doesn’t feel scary, intimidating or out of your depth. Let’s hope this episode does just that.
You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
Also… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
That dreaded two-letter word: NO.
It can leave you feeling deflated, disappointed and leave you wanting to hang up your hat and hide in a corner.
The good news (or at least it’s reassuring) is… that you’re supposed to hear “no”, that it’s not a personal rejection, and that it’s the thing that’s going to make you powerful, resilient and highly-sought after expert.
In this episode – I’m giving you a big, virtual hug and reminding you of the 3 most important things to remember when you hear “no” on a sales call (or, in any sales conversation for that matter).
You’ll finish this episode:
-
Knowing exactly why prospects say “no” – and how to channel that into learning
-
Wanting to keep moving forward because you understand what “no” really means
-
Why it’s probably got nothing to do with your offer, your price OR you personally
-
And, how to hold the faith even when you feel like giving up!
If you’ve let “no” be the reason not to put yourself out there OR you’ve taken it to mean you aren’t good at sales…
Then, this episode is for you.
You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
Also… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Those “passive income” promises sound awfully alluring…
In this episode I want to bust a few myths that get banded around by “marketing gurus” – that don’t take into consideration the nuances of your role as a health or wellness expert.
I’m also sharing my own experience with the demands on building an online course so that you can learn:
-
That anyone can create an online course – but why not everyone should!
-
What “passive” revenue REALLY means and the reality of building an online course
-
The facts about volume sales when you’re first starting out
-
How your clients’ needs should inform your business model (not what others are doing)
This is a jam-packed episode that will leave you feeling clearer and more focused on what YOU need to do to become a go-to expert in wellness.
You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
Also… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
You’re a life-long learner, I know that. You’re committed to your craft… but if you’ve ever told yourself (or someone else) that you’re “not business-minded”... then this episode is for you.
Business mastery is not easy. It comes with discomfort, feeling like a beginner, associations with all kinds of cringy, pushy sales tactics, etc.
So in this episode, I want to try and change your perception of investing in your business.
What if you could invest in your business:
-
Knowing that it will enable you to change more lives
-
Believing that you CAN feel confident and certain about what to do next
-
So that the “business side” of things eventually become as natural as what you teach your clients
It’s not “a mindset” issue. It’s a matter of dedicating yourself to understanding principles that will ultimately be your ticket to greater success, impact and freedom.
This episode is designed to move you forward!
You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert
Also… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
The business of wellness is a funny one… there are stories and deeply engrained social constructs that often stand in the way of financial success.
“What if I make a lot of money and people think I was only in it for that?”
“Healthcare and wellbeing services should be available to everyone… I can’t charge that much”
I answer these questions and more in this episode.
The focus is on illuminating the beliefs and barriers that are getting in the way of you making money as a wellness expert or health practitioner.
You’ll learn:
- Why accessibility to your expertise will actually INCREASE when you make more money
- How making decisions from where you want to be is going to change the way you think
- Why you should stop expecting yourself to KNOW how to build a profitable business
- Where outsourcing your personal admin will help you increase your capacity to make money
- The role of big vision, belief and community in expanding your business!
This is a powerful episode. I can’t wait to hear what you think.
Come over and chat with me on Instagram @laurenarmes. I’m a real human and love responding to DM’s.
Also… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Dr Rupy Aujla is, by his own admission, an ambitious entrepreneur. He’s sharp, funny and ready to roll his sleeves up and do the work to create a powerful legacy.
As a qualified medical doctor, he’s leveraged his years of experience of working with real people with real health challenges, to create a brand and platform that is changing lives.
In this episode, he opens up about:
- Finding peace with his entrepreneurial drive to build a profitable business AND change lives
- What his motivation is for building an app that makes healthy living simple for everyone
- The critical investments he has made in himself in order to reach his goals
- And, the one thing he wished he’d known sooner…
This episode is FULL of practical insights and a behind the scenes look at what it takes to build a go-to expert brand in the wellness industry.
I can’t wait for you to listen.
Also… if you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Contrary to what you might think (or assume), your ideal client doesn’t always know that they have a problem.
For this reason, your focus needs to be on better communicating the symptoms that your audience are experiencing… that they consider to be NORMAL.
If you want to get your ideal client to get their wallet out and pay for your support… you have GOT to let them know you understand them.
So, in this episode, I’m explaining why:
- You must be focusing on helping your clients to see that their symptoms are a sign of something more
- You have to be contextualising their health challenges so that they can see where it is impacting their life (negatively)
- Your goal is to build trust and connection – and the best way to do that is to make your ideal client feel deeply understood
- Content that focuses on “what” and “why” is more important than explaining “how”
If you get stuck when creating content for your audience – this episode is going to be a huge help.
AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
She’s been building her online presence for 10 years… but in this episode, Dr Hazel Wallace opens up about her more recent foray in the world of “entrepreneurship”.
That’s not to say that Hazel hasn’t been successfully monetising her expertise as a medical doctor, nutritionist and personal trainer…
But, as you’ll hear in this episode, she’s been on a journey in recent years to fully embrace her identity as a business owner, too.
In this episode, Hazel and I talk about:
- The early, messy days of launching The Food Medic brand without a clear plan
- Breaking out of the “public health system” mentality that held Hazel back for so long
- Juggling all the hats… from expert to marketeer (and the importance of delegation)
- What the business looks like behind the scenes – from business model to revenue streams
- The fear of launching paid offerings when you’ve been giving free value for years
If you’re a health practitioner or wellness expert who has experienced fear of judgement, nervousness about putting a price on your expertise or imposter syndrome…
Then this episode is for you.
Also… if you’re ready to master the “business side” of building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
Everybody knows that word-of-mouth is the most powerful marketing tool of all.
In practical terms, this takes the form of client testimonials that become social proof of your work as an expertise.
But it’s not always easy to nail clients down… and in this episode I’m going to tell you why that it, and what you can do to change it.
We’re talking about:
- Why social proof is so powerful (including how “trust transfer” works to get you clients)
- The reasons why you aren’t getting testimonials (including a very specific reason for wellness experts)
- A simple framework you can use to ensure your clients give you rave reviews every time
- The exact questions I ask to get clients reflecting honestly on their transformation
- How to overcome the issue of clients not wanting to be “seen” as case studies
Having client feedback available to use across your social media, sales pages and website, could be the thing that skyrockets your business.
That’s why I can’t wait for you to listen.
If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
This podcast has a NEW LOOK and a NEW NAME! Welcome to The Profitable Wellness Expert.
My goal, as your host, is the same… to empower wellness experts and health practitioners, like you, with the strategies and tools you need to master the “business side” of things. Because I know that you have the expertise and the knowledge to transform lives... But nailing down the marketing, your pricing, creating programs and offers (and the rest) can be overwhelming.
This show is designed to teach you practical strategies that enable you to run a profitable online business that impacts hundreds, thousands or even millions of people – whilst building greater financial freedom than you ever believed possible.
And so to reignite the flame (and the show) I’m sharing 5 things that I believe you should be saying YES to as a wellness expert. Get ready for a big juicy permission slip.
If you started your business to transform lives but instead feel stuck in an endless cycle of questions about WHAT to focus on next to actually get clients – your answers are here.
I hope you enjoy this episode.
If you’re a wellness expert or health practitioner and you need help building a profitable business online…
Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert.
In this (FREE!) course, you’ll learn:
➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert
➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!)
➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)
Get instant access now.
It probably doesn’t sound that left-field now – but when I met Jody Shield in circa 2015, she was what most people describe as pretty “woo woo”.
She was pioneering a more spiritual, self-enquiry-type wellbeing modality – incorporating layers of deep, intuitive introspection and metaphysical thinking.
Upon meeting her for the first time, I remember feeling as if she could see into my soul.
In today’s episode of EXPERTS (and 8 years on), Jody and I are diving headfirst into the business journey she’s taken since.
We talk about:
- How much pressure Jody felt when she got signed by Deliciously Ella’s publisher, to be “the next big thing”
- What it feels like when you’re building a business that people don’t really understand
- The value of working with clients 1:1 in shaping your sense of purpose, confidence and reputation
- How your Human Design and self-discovery can actually shed massive light on how you should be doing business…
- And, a whole lot more.
Listening to this episode might feel like a dinner party that you’ve been invited to… as Jody and I catch up like old friends.
Take a seat at the table, we’re so happy to have you with us.
BTW, are you a wellness expert building an online business?
Get FREE access to my guide: “Elevate Your Prices” which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.
AND – if you know you’re ready to take action and want a simple, laser-focused growth plan (that’ll create greater time freedom for you!), we unlock that for our clients inside our high-level Mastermind.
It’s a hybrid of 1:1 strategic coaching and learning with (and from) other ambitious experts. It’s an application-only program that can take you from 6 to 7 figures.
If any of this sounds like you, and you’re ready to find out more – visit www.beyondseven.com.
HUMAN DESIGN with Jody Shield
Also, if you’re curious about your Human Design chart and how it might give you clarity on your business strategy – you can schedule a session with Jody here:
https://jodyshield.co.uk/product/humandesigncall/
A very normal fear for many wellness experts is that you’ll say the wrong thing, and end up being another victim of “cancel culture”.
It’s a very real fear, and one many of my most successful clients have had to live through.
In the case of today’s guest, it was other industry professionals who intentionally reported her to the governing board!
My guest is leading UK Dietitian Nichola Ludlam-Raine. She regularly appears on BBC TV and other leading media outlets… deeply respected as an authority in her field.
Nic has worked in the NHS for 13 years, has been published in the Journal of Human Nutrition & Dietetics, and has built a significant, loyal online following across multiple platforms.
In this episode, Nic gets candid about her business journey and career, sharing:
- How she overcame negativity and attacks from industry colleagues to build greater resilience and confidence in her work
- How to show up and be visible despite the fear of being cancelled
- How to get media opportunities as an expert in wellness
- Why it’s so important to lay strong foundations with client and patient work;
- And how consistency and hard work have made 10 years of effort look like a walk in the park!
This episode is incredibly inspiring.
As always, please take a moment (if you liked it) to rate and review EXPERTS. I’d be so grateful.
BTW, are you a wellness expert building an online business?
Get FREE access to my guide: “Elevate Your Prices” which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.
AND – if you know you’re ready to take action and want a simple, laser-focused growth plan (that’ll create greater time freedom for you!), we unlock that for our clients inside our high-level Mastermind.
It’s a hybrid of 1:1 strategic coaching and learning with (and from) other ambitious experts. It’s an application-only program that can take you from 6 to 7 figures.
If any of this sounds like you, and you’re ready to find out more – visit www.beyondseven.com.
“Working 1:1 just isn’t sustainable”... I’m sure you’ve heard it before.
But here’s the thing… What I’m realising more and more, is that sometimes this statement is being misinterpreted.
You see… 1:1 rarely is sustainable… But for SO many reasons, it’s also really, really important.
In today’s episode of EXPERTS, I’m giving this statement a bit more context.
You’ll hear me talk about:
- Why working with clients 1:1 is critical to help you build confidence, demand for your expertise, and a strong reputation
- What the negative feedback about 1:1 client work really means
- When to focus on building strong foundations in your business scaling up…
- And, why the right strategy at the wrong time, is actually the wrong strategy.
This is probably one of the most important episodes I’ve recorded so far.
It’s speaking to the unique nuances of building an expert business in wellness (as opposed to in other industry sectors)...
And it’s a must listen for you if you want to build a business that lasts.
BTW, are you a wellness expert building an online business?
Get FREE access to my guide: “Elevate Your Prices” which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.
AND – if you know you’re ready to take action and want a simple, laser-focused growth plan (that’ll create greater time freedom for you!), we unlock that for our clients inside our high-level Mastermind.
It’s a hybrid of 1:1 strategic coaching and learning with (and from) other ambitious experts. It’s an application-only program that can take you from 6 to 7 figures.
If any of this sounds like you, and you’re ready to find out more – visit www.beyondseven.com.
This week’s guest is nothing short of exceptional. Dr Heather McKee is a behaviour change specialist and a former business coaching client of mine.
Heather is a shining example of getting comfortable with being uncomfortable – as she shares her courageous journey from academia to building an expert business.
With an extraordinary client roster that includes Vodafone, Tiktok, Starbucks, HSBC, Deloitte and more – Heather has built an expert business that truly works for her, rather than the other way around.
In this episode, we dive into:
- How Heather’s confidence in the value of what she shares has grown through action
- The fear Heather experienced around personal branding (and what she did to avoid it!)
- Why it’s so important to find marketing strategies that work for the business and for you
- Growing an expert business without being on Instagram (ever!)
- The power of habits for both your clients’ success and your own…
Having the best intentions when it comes to growing a business, just isn’t good enough. This episode shines a light on the power of habits to drive momentum and results – and it’s insightful for you as a fellow expert in wellness, and an ambitious business owner.
Prepare yourself for Heather’s mind-blowing insights.
And as always, please do take a moment (if you liked it) to rate and review this episode. I really appreciate it.
Are you an expert or coach building a business in the wellness industry?
Get FREE access to my guide: “Elevate Your Prices” which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.
AND – if you know you’re ready to take action and want a simple, laser-focused growth plan (that’ll create greater time freedom for you!), we unlock that for our clients inside our high-level Mastermind.
It’s a hybrid of 1:1 strategic coaching and learning with (and from) other ambitious experts. It’s an application-only program that can take you from 6 to 7 figures.
If any of this sounds like you, and you’re ready to find out more – visit www.beyondseven.com.
In this week’s episode of EXPERTS, I welcome my first guest in a little while.
Lydia Kimmerling is a Master Life Coach with a thriving business, living her best life in Ibiza, transforming the lives of her clients. She also runs an ICF-accredited training for life coaches.
But it hasn’t always been sunny island living and happy days.
In this episode, we unpack Lydia’s business journey and dive into:
- How she picked herself back up when her first membership offering failed
- The grassroots strategies she used to get started and get clients
- Why she invested in herself before she was ready (and how that catalysed massive growth)
- The moment where she realised that her business wasn’t scalable
This episode is for you if you’re a big fan of breaking the rules when it comes to business AND if you want reassurance from a super successful expert that it’s OK to trust your gut.
Are you an expert or coach building a business in the wellness industry?
Get FREE access to my guide: “Elevate Your Prices” which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.
AND – if you know you’re ready to take action and want a simple, laser-focused growth plan (that’ll create greater time freedom for you!), we unlock that for our clients inside our high-level Mastermind.
It’s a hybrid of 1:1 strategic coaching and learning with (and from) other ambitious experts. It’s an application-only program that can take you from 6 to 7 figures.
If any of this sounds like you, and you’re ready to find out more – visit www.beyondseven.com.
The ultimate irony for an expert in the wellness industry, is having built a business that has no space to prioritise your own wellbeing.
There are a few main reasons that growth can start to feel dogged, draining and in some cases, stop completely! In this episode, Hannah and I are diving head first into what these reasons are and how to overcome them.
We’re talking about why experts need to:
- Stop deviating from a clear, simple, laser-focused business model and getting distracted by “shiney object syndrome”; and why most experts end up frustrated by lack of results;
- Commit to mastery of one, focused customer journey from start to finish and master that first –– before adding complex layers, additional products and content channels to the mix.
- Understand what it really takes to create passive income and why this concept as become an elusive mirage that expert seem to be chasing, but never truly achieving!
This episode is for you if you feel like you simply cannot step away from your business without it crumbling around you.
It’s an important conversation and we’re here to have it with you, and to guide you on what the next steps are if it resonates.
Are you an expert or coach building a business in the wellness industry?
Get FREE access to my guide: “Elevate Your Prices” which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.
AND – if you know you’re ready to take action and want a simple, laser-focused growth plan (that’ll create greater time freedom for you!), we unlock that for our clients inside our high-level Mastermind.
It’s a hybrid of 1:1 strategic coaching and learning with (and from) other ambitious experts. It’s an application-only program that can take you from 6 to 7 figures.
If any of this sounds like you, and you’re ready to find out more – visit www.beyondseven.com.
The landscape for experts in the wellness industry is changing.
These changes signal the dawning of a new era, requiring you to carefully consider your own way of marketing and communicating your expertise!
In the latest episode of my podcast, EXPERTS, Hannah and I are naming 4 of the critical trends that we believe will influence the future for experts in wellness.
We’re talking about:
- Why the proliferation of influencer-type experts in wellness is both a blessing and a curse for you
- How to leverage your client-results and accolades to cut through the noise
- When the pursuit of mass market volume becomes exhausting and how to approach it differently
- Why so many experts are distracted from the most meaningful work they set out to do (and what to do about it!)
- What the boldest experts we work with, are doing differently when it comes to positioning themselves as experts
When it comes to industry trends, knowledge is power. More than that, it’s the key to survival.
I can’t wait for you to listen.
Are you an expert or coach building a business in the wellness industry?
Get FREE access to my guide: “Elevate Your Prices” which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.
In this episode of EXPERTS, I'm introducing you to someone who has made a tremendous impact on my life and business over the last two years.
You're meeting Hannah Materne, the Co-Founder of my latest venture, Beyond Seven.
We're going right back to the serendipitous moment that first connected us, and how multiple disappointments and mismatched timings, ultimately led us to our greatest achievements and creations together.
You’ll get an insight into:➤ Why life is working out for you, even when it feels like it isn’t➤ How to hold the faith when your business is exhausting you➤ What it means to take bold steps and pivot (despite things appearing to be successful)➤ When to hold on, and when to let go… We’re also sharing more about our vision for Beyond Seven, and how our greatest challenges over the last two years, have become the catalyst for immense personal and professional growth – resulting in the creation of our best work yet.
I can’t wait to for you to listen.
Are you an expert or coach building a business in the wellness industry?
Get FREE access to my guide: “Elevate Your Prices” which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.
In the previous episode, I shared the news that I have recently exited my first business, Welltodo. It has been an 8 year journey that started with a simple idea, and became a globally recognised brand and platform for wellness industry professionals, entrepreneurs and investors.
In this episode, I’m sharing some of the honest conversations I had with myself that catalysed this decision, and helped me to take big, uncomfortable action.
I’m talking about:
➤ Why your entrepreneurial identity is sometimes hard to change
➤ What to do when your motivation wanes
➤ How life looks for me post-pandemic and why normalising that helped me move forward
➤ Reminding myself that starting a business is meant to be the best decision I ever made
➤ The power of, and place for, selfish moments in business
➤ The changing industry landscape for experts in wellness
This conversation then leads very nicely on to me sharing more about my next chapter, Beyond Seven. It’s a brand and business that we’ve quietly been building in 2022 and will more officially launch in 2023.
I can’t wait to share more.
Are you an expert or coach building a business in the wellness industry?
Get FREE access to my guide: “Elevate Your Prices” which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.
After a 12 month hiatus, the Experts podcast returns with an announcement that has been 8 years in the making.
In this episode I’m opening up about why 2022 has been one of the most emotionally challenging years of my entrepreneurial journey so far…
And why it has concluded with my exit from the business I founded 8 years ago.
It’s official – Welltodo is now part of Fitt Insider.
In this honest conversation, I am sharing:
➤ Why and how I started Welltodo
➤ When I first knew I wanted to exit
➤ The cost of deliberating (and why I advocate for fast decision-making)
➤ How the pandemic changed my priorities in a big way
➤ The penny dropping moment that became a catalyst for this big move (it may surprise you!)
Are you an expert or coach building a business in the wellness industry?
Get FREE access to my guide: “Elevate Your Prices” which explains the 6 key principles of charging premium prices that will position you as an industry leader in wellness.
My EXPERT guest is Becki Rabin, who I am so honoured to call both a friend and a client; somebody I have celebrated and supported and admired as a true leader in her field.
In this episode, we talk about how Becki transitioned from a high-powered career in the publishing industry to an entrepreneurial journey that encompasses multiple iterations and a powerful journey of self-discovery, too.
We talk about why it’s so critical to get started and why this enabled Becki to lean into her true purpose, from marketing professional, to agency owner, to PT, and now a leading business coach and soon-to-be published author. Becki shares her thoughts around failure, doing work that truly lights you up, shifting your mindset around money and charging for your expertise and SO much more.
You’re going to LOVE this episode, so let’s go ahead and dive in.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
My EXPERT guest is… Roger Frampton, a renowned Movement Coach specialising in functional performance and creator of the Frampton Method. He’s also an author and has recently launched an app to great success.
Roger and I talk about why it’s been so powerful to have such a clearly defined niche, and the difference between real, paying customers and social media followers. Roger and I get to the heart of building a career that you are truly passionate about and the advice that has shaped his 20 year entrepreneurial journey – from a nervous PT paying for space in a gym chain, to a successful entrepreneur with an ambitious, scalable 1:many business model – and why it’s essential that you start before you’re ready.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Train with Roger on his app, The Frampton Method, and check out his Ted Talk, ‘Why Sitting Down Destroys You’.
My EXPERT guest is… Kimberley Wilson, a Chartered Psychologist, author, and passionate advocate for whole body mental health. As well as regularly featuring on TV and radio, Kimberley is also incredibly humble and, like so many of my guests, had not necessarily thought of herself as building an expert business.
In this episode, I’m quizzing Kimberley on how she’s drawn in such a vast and highly-engaged audience – by focusing her message, being clear on her values, and knowing what she is and isn’t good at when it comes to entrepreneurship. We talk about setting yourself apart in a noisy industry, staying motivated, charging for your expertise, and why you don’t have to share every facet of your personal life in order to have a successful personal brand – in fact, it can be quite the opposite.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Check out Kimberley’s podcast ‘Stronger Minds’ on all major podcast platforms.
My EXPERT guest is…Koya Webb, whose unlikely rise to success is underpinned by humble beginnings, deep passion and a determination to help others. She’s an international holistic health coach and author who, starting out as a personal trainer, has built her career incrementally and knows all too well that good things happen for those who persist, work smart, stay open to opportunities and take self-care as seriously as business strategy.
In this episode, we talk about why building a successful expert business starts with you… being in alignment, looking after yourself, admitting when you need help – and being resilient in the face of adversity along the way. Koya is an inspiration… you’re going to love this episode… so, let’s dive in.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Check out Koya’s book ‘Let Your Fears Make You Fierce’.
My EXPERT guest is… Jacqueline Hurst, one of the UK’s leading life coaches. She’s worked with everyone from elite professionals to billionaires and more… and we’re talking about how she’s cultivated the confidence to trust herself, know the worth of her expertise, and the advice she’d give to someone starting out in the industry today.
Jacqueline talks about how she attracted clients in the beginning and how conquering her own limiting beliefs has been key to building an expert business with limitless opportunities for growth. We’re also diving into outsourcing, social media as a tool rather than a distraction, and overcoming the real challenges of building an expert business. Let’s dive in!
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Interested in becoming a Life Coach? Find out how with The Life Class.
My EXPERT guest is… Naomi White, a PR guru and who has worked with leading wellness brands to achieve compelling media coverage that boosts revenue. More recently, she’s turned her attention to helping wellness experts to get clear on their message, understand how to pitch to the media, and how to maximise the opportunity. So, if you want to be the next leader in your field, featuring in Vogue, Forbes, Women’s Health, etc, then this episode is a must-listen.
Naomi and I are talking about how to find motivation when it’s hard, how to get visible when you lack confidence, how to understand the needs of your clients, and how to scale a 1:many business model. So, let’s go ahead and dive in!
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Need help getting your message out there? Check out Naomi’s services today.
My EXPERT guest is…Hollie Grant; an award-winning Pilates instructor, author, and founder of The Bump Plan. Hollie is such a great example of an overnight success 10 years in the making.
In this episode we’re diving into exactly what the journey really looked and felt like. From failed careers, to fighting the mainstream perspectives on women's fitness, Hollie is open, candid and refreshingly honest about the highs and lows of building an expert business.
We talk about money, launching, learning on the job, working with a partner, and Hollies’ essential advice to someone wanting to stand out in the crowded wellness world. So, if you’re wondering if there’s space for you? This episode is for you. Let’s do it, let’s dive in.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Looking for the perfect prenatal exercise? Check out The Bump Plan for your free 7 day trial here
My EXPERT guest is… Shahroo Izadi, a Behavioural Change Specialist. Shahroo is somebody who from our very first meeting, has inspired me deeply with her commitment to her expert craft, her clients, and her message.
In this episode, you’re not only going to learn powerful habit change strategies that will help you to grow your business, but also get an insight into how Shahroo went from working in prisons to speaking on stages, being offered book deals, waking up one day to 400 new client requests, and selling out programmes.
We talk about finding your place in the industry, standing out, building confidence in your expertise and trusting your gut – even if it means going against the grain. You’re going to love this conversation, so let’s go ahead and dive in.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Follow Shahroo on Instagram and get a copy of her book, The Kindness Method here.
Do you ever find yourself giving away (free of charge), your valuable expertise? The expertise that you’ve personally and financially invested in and worked so hard to build.
Perhaps you’re struggling with actually converting leads into clients because your sales strategy is just not effective, or tailored to your audience?
Today I’m going to talk you through my tried and tested ‘Clairty to Convert’ model for high-converting sales conversations. I’ll unpick 5 common mistakes I see time and time again, and practical strategies you can put into place to convert more leads, and win more DREAM clients.
If you’re enjoying this episode, or want to ask me a question about the model, screenshot the episode and tag me on Instagram.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
My EXPERT guest is… Cory Wharton-Malcolm – who, like so many of my guests, considers himself overwhelmingly lucky to be able to get paid to just spread a message he feels deeply passionate about.
Cory took the simple concept of running, recognised a problem that he had (that frankly he felt the running world was really quite boring), and realised that he could solve it for himself and for others. You’ll hear how he quit his secure corporate job, focused intently on building community and network, and how this has powered highly successful global event series – which, inevitably opened up incredible opportunities to work for leading brands like Nike.
Cory shares his biggest learning for translating a passion into a business – it’s game changing. So, let’s dive in.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Keep up to date with Cory on Instagram and join one of his run sessions here.
My EXPERT guest is… Sandra Greenbank. Sandra is a leader in fertility nutrition and has built a phenomenal career as an expert in supporting couples who have struggled to conceive, to do so naturally.
In this episode, she talks about leaving her career as an accountant to pursue a more fulfilling path – one where she could truly create a legacy. We also talk about how to reverse engineer your big goals, and how Sandra scaled her expert business using courses, education platforms and more recently the launch of the Fertility Nutrition Centre. This is such a practical insight and I know you’re going to learn a lot.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Are you interested in the link between nutrition and fertility? Find out how Sandra can support your goals here.
My EXPERT guest is… Phoebe Greenacre, Founder of The Self Care Space and a dear friend to me.
In this episode, Phoebe is sharing the unlikely steps she's taken to build her expertise as a coach, somatic healer, therapist and yoga teacher – and how an unfulfilling career in marketing led to her first of multiple business ventures. What eventuated... is Phoebe's life work, The Self Care space, a wellness platform that provides practices for nourishing the body and mind.
We talk about practical tips for setting up a membership, how Phoebe doubled her Instagram following in less than a year, created her dream lifestyle, and why success doesn't need to happen overnight.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Join Phoebe for yoga, mediation, and much more at The Self Care Space.
Do you find pricing your services as an expert difficult? Are you stuck in the same pricing strategy you’ve had for years? Do you have aspirations to earn big?
Today I’m going to help you get clear on how to price your expertise, how to identify when you need to raise your prices, and the importance of reverse engineering goals. I’m also sharing some of my biggest secrets to scaling up and how this impacts your pricing model.
If you’re struggling with pricing your Expert service or you fancy continuing the conversation, then DM me the word MONEY and I’ll connect with you directly to see how I can help.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
My EXPERT guest is… Annie Clarke. She’s a renowned expert in both the physical practice of yoga and also the theory and philosophy that provides life-changing transformations for her clients.
Annie has been on a roller coaster ride of learning and up-skilling to become the entrepreneur that she is today. From the early days of working with Deliciously Ella, to finding her own two feet. From social media influencer to expert, she’s shifted her focus in a way that, as she shares with me, has really enabled her to radically scale her business, reach more people, and build something sustainable for the future. We talk about everything from building a team before you’re ready, to staying in integrity with your core values.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Join The Practice with Annie Clarke for 7 days of free yoga on-demand here.
My EXPERT guest is… Ciara Madden, fitness trainer and entrepreneur.
In this episode you’re going to hear exactly how Ciara built her extraordinarily successful membership platform to 9000 monthly members in the last 12 months. Not to mention Ciara’s growing team, her bulletproof mindset, and clear vision for the future – both business and personal.
Ciara talks all about her humble beginnings and what motivates her to share expertise, despite it feeling like a saturated market. So, if you’re building an expert business and wondering if there’s space for you – then this interview is a must-listen.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Get your complimentary 121 financial strategy session with GrowFactor and get actionable advice to increase profits and cash in your business. Email Simon via simon@growfactor.com.
Follow Ciara on Instagram.
My EXPERT guest is… Rachel Clarkson. Rachel, who is also known as the DNA Dietitian, uses the latest scientific research in genetics to help her clients move past fad dieting and instead, adopt a healthy, personalised approach to weightless and wellness goals.
In this episode, Rachel and I talk about the challenges she has faced in juggling the many different hats we need to wear when building an expert brand and becoming a confident business owner and entrepreneur. We talk about pricing, building confidence as a leader in your field, how to move past comparison and why it’s so important to know your numbers if you want to scale your impact. Let’s go ahead and dive in.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Get your complimentary 121 financial strategy session with GrowFactor and get actionable advice to increase profits and cash in your business. Email Simon via simon@growfactor.com
Check out Rachel’s services and how they can support you here.
How do you attract new leads into your expert business? And is it giving you the results you desire?
Today we’re talking about the power of VIDEO! I’m letting you in on 3 proven tips for creating content that actually drives new leads. It’s the perfect recipe for success!
If you feel like you’re either struggling to show up consistently OR you’re showing up but still not getting leads – just DM me the word LEADS and I’ll connect with you directly to see how I can help you.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
My EXPERT guest is… Kirsty Gallagher, Moon Mentor, yoga teacher, bestselling author, and transformational coach.
In this episode we hear the story of somebody who was once completely disillusioned with her career, took a massive leap of faith, packed in her job and figured out how to become a global leader in her field. Kirsty shares her journey of becoming a yoga teacher, how she learnt to trust her intuition, how she overcame people pleasing, set boundaries and why she thinks you need to be careful who you take advice from. This is such a powerful conversation, packed full of actionable advice…
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Find out how Kirsty can help you live in better alignment here!
My EXPERT guest is… Krissy Cela fitness expert and Founder of the Tone and Sculpt App.
With 2.3m followers on Instagram alone, Krissy’s recognition as a leader in her field hasn’t been without its challenges. We’re talking about the many moments in which she’s made mistakes, hired or partnered with the wrong people, and the intense pressure that comes from growing from 2 team members to 27 in the last year. Krissy shares the most important advice she’s learnt to date, which might surprise you. It was such a pleasure to speak with Krissy and I know you’re going to take a load of inspiration from her
Make sure you pick up a copy of Krissy’s new book, Do This For You - out now!
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get your complimentary 121 financial strategy session with GrowFactor and get actionable advice to increase profits and cash in your business. Email Simon via simon@growfactor.com
My EXPERT guest is… Jessica Sepel, clinical nutritionist, best-selling health author and the founder of the JSHealth Program, App and Vitamins.
In this episode we’re talking about the very real challenges of building an expert brand – one where you are constantly spinning different plates, wearing a million different hats, and really… figuring a lot of the entrepreneurial journey out on the job. In this episode, Jess and I are talking about how she built a social media audience of more than half a million raving fans, and how she overcame the fear of not knowing enough or having enough experience, to write a book, launch an app, and build one of Australia’s leading ranges of supplements. She’s such an incredible example of how you can leverage your own knowledge and expert to scale a business that impacts millions of people globally.
Click here to find out how Jess and her team can support your wellbeing now, and in the future.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get your complimentary 121 financial strategy session with GrowFactor and get actionable advice to increase profits and cash in your business. Email Simon via simon@growfactor.com
My EXPERT guest is… Cat Meffan, renowned yoga and meditation teacher and founder of Soul Sanctuary – a private online membership space designed to inspire your yoga practice and personal growth.
This episode is packed full of practical insight into how to attract your tribe, loyal followers who’ll pay for your knowledge, and Cat’s own personal experience getting to grips with charging for her expertise. I’m asking Cat about finding her purpose, how she feels into what’s next in her business, and failure – including real insight into the times when Cat felt like everything could completely fall apart. You’re going to LOVE this conversation – so let’s go ahead and dive in.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
And why not join Cat for a yoga class or two - try her free 7-day trial here.
Do you need to refresh the way you’re working? This year I’m taking 3 new approaches to business that will allow me the space to grow, and reach more clients. And the best bit… I’m not going to work any harder!
I’m challenging you to add personal rest to your business strategy and to let go of things that aren’t working for you or your business anymore.
This week I’m reading Clockwork: Design Your Business to Run Itself.
Send me a DM on Instagram and let me know what you thought of this episode.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
My EXPERT guest is… Michael James Wong, Founder of Just Breathe.
In this episode I’m speaking to Michael James Wong – who, having grown up in fast-paced Los Angeles, never imagined a career in meditation and yoga. In fact, even in the early days it was just a chance to prove people wrong! As you’ll hear, this soon developed into a deep passion for community, transformation, and creating quiet spaces for everyday people to connect inwardly. We talk about crafting a business that enables a freedom-led lifestyle, building a team, and how to find that perfect balance between showcasing value for free, and charging for your expertise.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Find out how to connect with Michael and join his community here.
My EXPERT guest is... Lyndi Cohen, Dietitian, TV Nutritionist, and Author.
In today’s episode, Lyndi and I are diving deep into the psychology of connecting with your ideal client – we’re exploring how to do that in an authentic way, in a way that builds trust with your audience, and in a way that enables you to grow an expert business that is exponentially scalable. We also talk about why it’s so important to charge for your expertise and how Lyndi overcame that block and went on to build an extremely successful global business. There are loads of practical tips, as always, so let’s dive straight in.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Join me over on Instagram, and check out the incredible Lyndi Cohen aka the Nude Nutritionist!
Every expert business needs to know these 5 critical things in order to increase your impact, reach more people, transform the lives of more clients, make more money, and have more time freedom.
In this episode I’m going to share these 5 core elements with you and why you need to deeply understand them in order to grow, and scale!!
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
PLUS, get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
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My EXPERT guest is... Alice Liveing, a trainer and expert with more than half a million followers.
Alice has faced her fair share of challenges. We talk candidly about mistakes she’s made along the way and the process of learning to celebrate the successes of both yourself and others around you. Plus Alice shares the most important advice she’s ever received and why she feels that experience is critical to being considered an expert. It’s a hugely inspirational episode – one of my favourite’s to date – so let’s dive straight in.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Join me over on Instagram, and if you haven't already make sure you catch Alice doing live workouts on her Instagram.
My EXPERT guest is... Shona Vertue, a world-renowned yoga teacher, personal trainer, speaker, and author of The Vertue Method – a book endorsed by none other than David Beckham and now a highly successful online programme.
We’re talking about what authenticity in personal branding actually means; why it’s so important to delegate as you grow; practical ways to build a community; and why it’s critical that your audience know, like and trust you enough to buy from you.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Join me over on Instagram, follow my guest Shona, and check out her incredible fitness programme, the Vertue Method.
My EXPERT guest is... Adrienne Herbert (aka Adrienne LDN). Adrienne is a wellness coach, a motivational speaker, podcast host and soon to be author. As you’ll hear in this episode, she’s walked a tough road to get to where she is today, a respected expert in her field, who also heads up innovation for the UK’s fastest growing fitness app.
In this episode we talk about allowing yourself to evolve into your expert knowledge, different ways to package and sell that knowledge, and why Adrienne believes that anyone can achieve extraordinary success.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Join me over on Instagram, follow my guest Adrienne LDN, and pre-order her incredible new book, Power Hour!
Let’s talk about why people aren’t booking your free discovery, or strategy call. I know, it’s so frustrating, and can also really get you down. The good news is, it’s a simple fix!
In this episode I’m going to share with you tools and techniques to get your calendar booked, and help you start converting new clients today!
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
PLUS, get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Join me over on Instagram.
My EXPERT guest is... Emilie Bellet, Founder of Vestpod.
Emilie is on a mission to empower more women to feel financially secure and independent. She’s a best-selling author of ‘You’re Not Broke, You’re Pre-Rich’ and has built a phenomenal community. She runs digital events, and hosts a highly rated podcast… but Emilie has had to tackle her own limiting beliefs in stepping up and positioning herself as an expert.
In this episode, she talks about the daunting departure from a well paid corporate job in finance, and stepping through failed attempts at start-up life, to eventually land on Vestpod. Now she supports thousands of women to create an abundant future for themselves… and we’re going to unpack how she did it.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Join me over on Instagram, follow my guest Emilie Bellet, sign up to the Vestpod newsletter and check out Emilie’s events.
My EXPERT guest is... Dr Libby Weaver, Nutritional Biochemist, Author and Speaker
As far as building an expert business, Libby has done it all... she’s worked with clients 1:1 for 20 years, written 13 books, shared the stage with Richard Branson, Tony Robbins and Dr Oz, and launched her own supplement brand.
Libby’s career had humble beginnings and she knows what it’s like to start from scratch, to shout, and feel like nobody’s listening. Now, with many years of hard work under her belt – she runs sell out retreats, online events and courses and is a leader in her field. Libby’s work comes from a place of passion and deep purpose.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Join me over on Instagram, follow my guest Dr Libby Weaver, and find out more about her books, courses and supplement brand here.
My EXPERT guest is... Amy Rushworth, Transformation and Healing Mentor.
Like so many experts, my guest Amy Rushworth has had to overcome one critical factor that every expert business grapples with. How to juggle providing the actual service for clients, and manage all of the other aspects of building and scaling a business.
In this episode we talk about when and what to outsource and why it’s so important to have a clear vision for why you’re building this business. Plus, Amy really gives permission to evolve… to change your niche, to shift your focus, and why it’s critical that you just get started.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Join me over on Instagram, follow my guest Amy, and find out how she can support your healing via her website.
My EXPERT guest is... Zoe Blaskey, Founder of Motherkind, podcaster, and coach. Zoe left a high flying corporate job when a voice inside of her said: there is something more for you. Our conversation takes us through this internal struggle and out the other side, to a career where Zoe is able to transform the lives of hundreds of thousands of mothers who are also searching for more. We’ll unpack the strategy behind this impact and how you can apply that to your own expert business.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Join me over on Instagram, follow my guest Zoe, and check out The Family Reset Plan.
My EXPERT guest is... Richie Bostock, also known as ‘The Breath Guy’.
Richie is a renowned breathwork teacher whose calm and optimistic demeanor plays powerful testament to the expertise he shares. With an app and a debut book under his belt, we unpick how Richie built such a magnetic brand.
We explore how, having such a relentless desire to impact people, is both a blessing and a curse. Richie is learning to balance building a successful business, with also a life in which he can pause, exhale, and recharge too.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Join me over on Instagram, follow my guest Richie, and pick up his new book, out now!
My EXPERT guest is... Chloe Brotheridge. Chloe is a Hypnotherapist and Coach working with clients to quiet their inner critic and overcome anxiety. She is also the best-selling author of The Anxiety Solution and Brave New Girl. In this episode – Chloe talks about her own journey of overcoming anxiety to launch a leading expert business. We explore the importance of outsourcing, the power of scaling from 1:1 to 1:many, and why Chloe believes that there really is no shame in feeling anxious.
Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Join me over on Instagram, follow my guest Chloe on Instagram, and check out her courses, podcast and 1:1 sessions.
My EXPERT guest is... Ben Coomber. His mantra is look awesome, feel awesome and he’s a fitness industry veteran with a #1 podcast, a certified online nutrition education academy, a digital weight loss program, a category-leading supplement brand, and much more. But as you’ll learn from our conversation, it hasn’t been an overnight success story. There have been plenty of challenges along the way.
Are you an Expert or Coach working in the wellness industry? Join a community of like-minded people here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Follow me on Instagram
Follow Ben on Instagram and check out his incredible services.
My EXPERT guest is... Rhiannon Lambert. She’s one of the UK’s leading Nutritionists, Founder of the Rhitrition clinic, Best-Selling Author and podcast host. But behind all of this success is a journey that, as you’ll hear in our conversation, has had its fair share of ups and downs, of rock bottom moments, of financial stress and working multiple jobs to make ends meet. I’m so excited to share this with you, so let’s dive in.
Are you an Expert or Coach working in the wellness industry? Join a community of like-minded people here.
Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
Follow me on Instagram
Follow my guest Rhiannon on Instagram and check out her incredible services.
EXPERTS is a weekly podcast about how to leverage your own knowledge and expertise to build a digital business that transforms lives. Each week your host, Lauren Armes, Business Coach and Founder of Welltodo, will share strategies, tools and inspiration for building authority and scaling up with impact – through guest interviews with successful experts and coaches in health, fitness and wellness.