Your Marketing Department: Recent Episodes
Vicky Wu Marketing
Entrepreneurs: this is what your Chief Marketing Officer would tell you ... if you had one! We share the experience gained over 30 years of marketing for Fortune 500 companies and multi-billion-dollar organization PLUS working with nonprofits and startups with limited or no budget. I bring the real, no-BS marketing strategies from the corporate guys with deep pockets and big budgets and provide insights for SMBs who don't usually have access to that level of expertise.
So many “business success” lessons feel inspiring… until you lose money, time, or reputation to a scam you never saw coming. In this episode, we break down the most prevalent ecommerce business scams entrepreneurs fall for, why they feel legit at first, and what red flags you should recognize before it costs you. You’ll hear real examples of deals that promise fast wins but deliver slow drains — including bogus “growth experts,” predatory tools, and partnerships that look shiny but lack strategy. If you’ve ever spent money on something that didn’t work, this episode gives you straightforward ways to spot scams early, protect your cash flow, and invest in what actually moves your business forward.Read the full article for more informationhttps://unscrewedmarketing.com/ecommerce-business-scams-every-entrepreneur-needs-to-spot-before-its-too-late/#EcommerceScams#EntrepreneurialRedFlags#SmartMarketingDecisions#ProtectYourBusiness#MarketingDueDiligence📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
You might think SEO for ecommerce is “set it and forget it,” but managing 50,000 product pages forces you to think differently — and more strategically. In this episode, we unpack what real, high‑impact SEO looks like at scale: why you don’t start with your best sellers, how to batch improvements so Google notices real changes, and how to make every product description actually work for customers and search engines. This isn’t about hacks or shortcuts — it’s about writing with humans first and using data to move the needle in a big catalog. If you’ve ever heard vague SEO advice and wondered how it applies to your complex store, this episode gives you practical, measurable ways to get more visibility, traffic, and ultimately sales.Read the full article for more informationhttps://unscrewedmarketing.com/what-seo-looks-like-when-youre-managing-50000-products/#EcommerceSEO#SEOatScale#ContentThatConverts#ProductPageOptimization#SearchVisibility📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
What makes some social posts stop the scroll and actually sell — and why do others just feel slimy? This episode breaks down Tedooo’s viral storytelling strategy to show you what it gets right (emotional resonance that builds real connection) and what it gets wrong (manufactured vulnerability that turns people off). You’ll walk away with a clear, practical framework (H-U-M-A-N) for writing your own brand stories that feel authentic, invite trust, and drive sales without pressure. If you’ve been frustrated by content that tries to force emotion or push products, you’ll learn exactly how to do storytelling the right way — one that deepens audience loyalty and boosts engagement.Read the full article for more informationhttps://unscrewedmarketing.com/teedoos-viral-storytelling-strategy-why-it-works-and-when-it-starts-to-smell-like-bs/#StorytellingThatSells#ContentStrategy#AuthenticMarketing#BrandTrust#HumanFramework📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
If your team is busy keeping the wheels turning but you don’t yet have a clear roadmap for marketing — this episode puts the spotlight on why you can’t afford to wait. We unpack how a strong marketing strategy planted now makes all the difference when the economy shifts and leads get harder to win. You’ll walk away with actionable, high‑impact moves that keep you from competing on price and scrambling when budgets shrink.Keywords: marketing strategy, economic slowdown, client acquisition, automation, small business growthHashtags: #MarketingStrategy #SmallBusinessGrowth #EconomicPreparedness #LeadGeneration #BusinessResilienceRead the full article for more information: https://unscrewedmarketing.com/why-you-need-a-solid-marketing-strategy-now-before-the-economy-slows-later/📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it’s like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
If your brand isn’t building loyalty that sticks through price wars, competitors, or even mistakes—this episode reveals why. Learn how identity-driven marketing transforms your audience from buyers to believers, creating alignment that fuels consistent growth, word-of-mouth referrals, and premium pricing power.Read the full article for more information: https://unscrewedmarketing.com/be-vs-buy-how-and-why-identity-driven-brands-build-unshakeable-loyalty/#BrandLoyalty #IdentityMarketing #BusinessGrowth #MarketingStrategy #CustomerRetention📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
You’ve attended the mixers, grabbed the business cards, and maybe even joined a few online networking rooms. But where are the clients? The problem isn’t networking—it’s how you’re approaching it.Imagine walking into any room and leaving behind curiosity instead of confusion. The strategy that shifts your outcomes doesn’t start when you show up—it starts long before, and continues after everyone’s gone home.This episode flips traditional networking on its head. It shows you how to:Position, not pitchShow up in the right placesFollow up like a real humanLead with generosity, not demandBecause the real return on networking? It lives in the relationships you nurture—long after the event ends.Read the full article for more informationhttps://unscrewedmarketing.com/the-real-roi-of-networking-and-why-most-entrepreneurs-never-see-it/#NetworkingStrategy #RelationshipROI #PositionDontPitch #ValueFirst #RealConnections📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
You signed up for that marketing course expecting real results—but walked away more confused than when you started. Here’s why it’s not your fault.Most courses aren’t built for real businesses with actual services and offers. They’re designed for a totally different model—usually affiliate-style, B2C digital products. So while the content might sound strategic, it leaves you trying to bolt on tactics that don’t fit your audience, offer, or growth stage.This episode unpacks the hidden disconnect between what those courses teach and what your business truly needs. If your past investments in “proven” systems left you spinning your wheels, this is the perspective shift you’ve been missing.Read the full article for more informationhttps://unscrewedmarketing.com/the-real-reason-that-marketing-course-didnt-help/#MarketingMissteps #EntrepreneurReality #RealBusinessGrowth #CourseFatigue #BusinessAlignment📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Your headshot might look polished—but is it pushing people away instead of pulling them in? Too many business owners use generic, overly posed photos that scream “professional” but whisper nothing about who they really are. When every consultant, coach, or service provider has the same crossed-arm stance and neutral backdrop, you blend into the background—fast.The issue isn’t the photo itself—it’s the lack of brand clarity behind it. Without understanding your unique voice, audience, and vibe, your visuals can’t communicate your value. And without that, your headshot becomes just another missed opportunity to stand out in a crowded market.This episode reveals how to shift your visuals from flat to magnetic—without needing a new photoshoot—just by aligning what you show with who you are. Because when your photo tells the right story, the right clients pay attention.Read the full article for more informationhttps://unscrewedmarketing.com/the-branding-problem-hiding-in-your-headshot/#BrandAlignment #StandOutVisuals #HeadshotStrategy #PersonalBranding #MarketingClarity📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆
Uncover how brand advocacy transforms everyday customers into powerful marketing allies—boosting trust, credibility, and visibility for your small business. Learn how strategic tactics like rewarding referrals, activating champions, and cultivating authentic social proof can elevate your brand in the minds of customers and prospects alike. You'll discover practical ways to cultivate real advocates who amplify your message, lower acquisition costs, and help your team stretch its marketing impact without hiring more staff. Advocacy isn’t fluff—it’s a high-impact shortcut to reputation, reach, and bottom-line results.Read the full article for more information:https://unscrewedmarketing.com/branding-the-role-of-brand-advocacy-in-enhancing-brand-image/Hashtags:#BrandAdvocacy #GrowYourBrand #CustomerChampions #SmallBizMarketing #AuthenticGrowth📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆
Marketing isn't just one more task—it's often the biggest time-suck standing between entrepreneurs and the freedom they dreamed of. This episode breaks down the real reason so many business owners feel overwhelmed: trying to do everything themselves, especially in marketing. You'll hear how two successful entrepreneurs nearly lost their passion (and sanity), and how strategic delegation—paired with expert systems—got them back on track. We unpack the hidden cost of the “do more” mentality, expose common marketing scams wasting your money, and explain why simplifying (not scaling up) is often the smartest growth strategy. If your calendar is packed and your energy is drained, this conversation will show you how to regain time, results, and joy in your business.#EntrepreneurBurnout #SmartMarketing #MarketingOverwhelm #DelegateToGrow #ZoneOfGenius📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Many entrepreneurs view franchising as a straightforward path to expansion, but top-performing franchises often unlock success through unconventional revenue strategies. This episode explores how leading franchises leverage hidden income streams—such as licensing, strategic partnerships, and innovative service models—to enhance profitability and resilience. You'll gain insights into how these diversified approaches can provide a competitive edge, especially in saturated markets. Whether you're considering franchising your business or seeking ways to boost your current franchise's performance, understanding these underutilized revenue avenues could be the key to sustainable growth.Read the full article for more information: https://unscrewedmarketing.com/rethinking-franchise-success-the-hidden-revenue-streams-of-top-franchises/Hashtags: #FranchiseSuccess #BusinessGrowth #RevenueStreams #Entrepreneurship #MarketingStrategy📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
If you're still juggling tasks with sticky notes, scattered emails, or a basic to-do list app, you're likely losing time, money, and opportunities. This episode breaks down why every entrepreneur—whether solo or scaling—needs a real project management system. Learn how tools like ClickUp, Trello, Asana, and Airtable can streamline your workflow, improve team communication, and help you reclaim hours each week. Discover how to choose the right platform based on your business model and growth stage, and how to implement features like time tracking, automations, and client collaboration without the overwhelm. This isn't about adding another tool—it's about removing chaos and setting your business up for sustainable, scalable success.Read the full article for more information: https://unscrewedmarketing.com/why-every-entrepreneur-needs-a-project-management-tool/Hashtags: #ProjectManagement #EntrepreneurTools #BusinessEfficiency #WorkflowAutomation #TeamProductivity📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Most marketing funnels fail because they chase clicks instead of building trust. This episode reveals how to design a funnel that actually converts—by focusing on clarity, intent, and connection at every step. Learn how to guide your audience from first glance to loyal client using content that resonates, not just sells. Discover why traditional funnels fall short and how to craft one that aligns with your brand's voice and values, ensuring sustainable growth and deeper customer relationships.Read the full article for more information: https://unscrewedmarketing.com/the-art-of-crafting-engaging-marketing-funnels/Hashtags: #MarketingFunnels #CustomerJourney #AuthenticMarketing #BusinessGrowth #MarketingStrategy📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
When your teen gets that first brand gift, it’s more than a care package—it’s her first step into real influencer territory. This episode breaks down exactly how to navigate that moment: from ensuring compliance with FTC guidelines to using brand language strategically to position her for more offers. Hear what brands really expect when no contract is in place, how to balance authenticity with professionalism, and why this small opportunity could be the foundation for bigger deals ahead. Perfect for business owners managing young creators—or considering influencer marketing themselves.Read the full article for more information: https://unscrewedmarketing.com/my-teen-received-her-first-offer-as-a-micro-influencer-what-do-we-do-marketing-qa-2/Hashtags: #MicroInfluencerTips #InfluencerMarketing #BrandCollab #AuthenticMarketing #BusinessStrategy📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Many entrepreneurs believe that DIY marketing saves money, but in reality, it often leads to hidden expenses and lost revenue. This episode uncovers the true costs of self-managed marketing efforts, highlighting how they can drain resources and hinder business growth. Discover why relying solely on free tools and generic advice can result in ineffective strategies and missed opportunities. Learn how investing in professional marketing support can streamline your efforts, enhance your brand's impact, and ultimately increase your bottom line.Read the full article for more information: https://unscrewedmarketing.com/the-hidden-costs-of-diy-marketing-and-how-to-stop-losing-money/Hashtags: #DIYMarketing #MarketingMistakes #BusinessGrowth #EntrepreneurTips #MarketingStrategy📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Paying someone to remove a negative review might seem like a quick fix, but it can lead to serious consequences. This episode explores why offering money for review removal can backfire, potentially damaging your reputation and violating platform policies. Learn how to handle negative feedback professionally, respond effectively, and build trust with future customers. Discover strategies to turn negative reviews into opportunities for growth and demonstrate your commitment to customer satisfaction.unscrewedmarketing.comRead the full article for more information: https://unscrewedmarketing.com/should-i-pay-someone-to-remove-their-negative-review-marketing-qa/Hashtags: #OnlineReputation #CustomerTrust #ReviewManagement #EthicalMarketing #EntrepreneurTips📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Most entrepreneurs negotiate deals every week—without realizing they’re leaving money, value, or opportunities on the table. Whether it's closing with a client, setting terms with vendors, or forming partnerships, knowing how to confidently and strategically negotiate is what separates thriving businesses from those constantly compromising. This episode reveals practical, non-sleazy negotiation strategies that protect your bottom line and strengthen your relationships. You’ll learn how to prep like a pro, avoid the common trap of presenting your best offer first, and communicate your value without selling yourself short. Plus, two deeply personal lessons on why knowing—and asking for—what you want changes everything in business and in life.Read the full article for more information: https://unscrewedmarketing.com/negotiation-tips-for-entrepreneurs/#EntrepreneurNegotiation #BusinessDeals #KnowYourValue #SmartBusinessGrowth #NegotiationTips📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
If you've ever wondered how long it really takes to see results from SEO, this episode gives you the honest answer—and it's not what those spammy emails promise. We break down why “Page 1 of Google overnight” is a myth, what actually impacts your SEO timeline, and how the right (or wrong) strategies can dramatically shift your results. You’ll learn how competition, content, backlinks, and user experience affect your visibility, what kind of ROI you can expect, and why consistency—not shortcuts—is the key to long-term growth. If you're tired of guessing or wasting money on fixes that don't stick, this is your roadmap to SEO that actually works.Read the full article for more information: https://unscrewedmarketing.com/how-long-does-it-take-to-see-results-from-seo-marketing-qa/#SEOResults #EntrepreneurMarketing #EcommerceGrowth #MarketingStrategy #SmartSEO📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
That big publisher book advance you’re dreaming of? It’s not free money—it’s a loan you might never pay off. In this episode, we expose the truth about traditional publishing deals: why most first-time authors never earn more than their initial advance, how royalties actually work, and why you could end up locked out of future book deals with no control over your own content.You’ll learn the real math behind earning back your advance, the hidden costs publishers deduct from your royalties, and why self-publishing is often a smarter path for entrepreneurs. If your goal is credibility, leads, and long-term profit—not just one check up front—this is essential listening before you sign any contract.Read the full article for more information: https://unscrewedmarketing.com/the-truth-about-book-advances-what-first-time-authors-need-to-know/#BookPublishingTruths #SelfPublishingSuccess #EntrepreneurAuthors #BookAdvanceReality #SmartPublishing📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
If you think a Canva logo and a dream are enough to sell a business, think again. This episode cuts through the fantasy and lays out what really makes a business worth buying—or selling. From overinflated valuations to the red flags of Marketing MLMs, you’ll hear the blunt truth about what buyers actually pay for: data, profit, and proven systems, not Pinterest color palettes and “turnkey” buzzwords.Entrepreneurs will learn what builds real business value—recurring revenue, a loyal audience, operational ease—and why those selling untested “starter kits” are setting traps for unsuspecting buyers. If you’ve ever thought about selling your business or buying someone else’s, this conversation is your due diligence checklist—and a reality check.Read the full article for more information: https://unscrewedmarketing.com/what-every-entrepreneur-needs-to-know-before-buying-or-selling-a-business/#BusinessValuation #EntrepreneurAdvice #SmartExits #DigitalBusinessFlipping #MarketingMLMWarning📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Most businesses wait too long to bring in real marketing expertise—and it’s costing them time, money, and momentum. Instead of strategic growth, they end up in survival mode, patching problems with VA-level help when what they truly need is expert direction. This episode unpacks the biggest marketing mistake entrepreneurs make: thinking they can figure it out alone or that a few tasks outsourced to a VA will fix their visibility problem.You’ll hear why hiring a strategist first isn’t just smarter—it’s cheaper in the long run. Discover the massive difference between task-doers and decision-drivers, and how getting expert help early means fewer headaches, faster results, and marketing that actually moves the needle. If you’ve ever thought “we should have called sooner,” this one’s for you.Read the full article for more information: https://unscrewedmarketing.com/the-biggest-marketing-mistake-businesses-make-waiting-too-long-to-bring-in-expertise/#MarketingExpertise #EntrepreneurTips #MarketingStrategy #AvoidMarketingMistakes #SmartBusinessGrowth📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
SEO hasn’t died—it’s just evolved beyond recognition. If your strategy still hinges on keyword lists and Google rankings, you’re playing an outdated game. Today’s customers search across platforms—from TikTok to ChatGPT—and they expect instant, relevant answers. Google’s latest AI-powered update means fewer clicks and more AI-delivered answers, and if your brand isn’t showing up in those AI summaries, you’re invisible.This episode breaks down why traditional SEO fails and what "Search Everywhere Optimization" really means. You’ll learn how to create the right kind of content for every stage of the buyer journey—from comparison-stage content to transformation-proof testimonials—and how to make AI tools quote and recommend you, not your competitor. This isn’t just about traffic anymore—it’s about traction.Read the full article for more information: https://unscrewedmarketing.com/seo-is-dead-seo-is-not-dead-why-search-everywhere-optimization-is-the-new-reality/#SearchEverywhere #ModernSEO #GenerativeSearch #EntrepreneurMarketing #AIOptimization📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Writing a book won’t magically grow your business—but using it strategically can. This episode breaks down exactly how entrepreneurs can leverage a book to generate leads, land speaking gigs, build partnerships, and boost conversions. If you’re thinking of publishing, you’ll discover specific, proven ways to make your book an integrated marketing asset instead of just another vanity project collecting dust. Learn what works, what to avoid, and how to tie your book directly into your client journey for real ROI.Read the full article for more information: https://unscrewedmarketing.com/how-entrepreneurs-can-use-a-book-to-grow-their-business/#AuthorMarketing #BusinessGrowth #LeadGeneration #ThoughtLeadership #EntrepreneurStrategy📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
If you're a business owner tired of flashy marketing promises that drain your budget without delivering results, this episode is your reality check. We expose the latest marketing scams—like fake ChatGPT listings, bogus certifications, and "vibe marketing"—that prey on busy entrepreneurs. Learn how to identify these tactics and discover practical strategies that build real visibility, authority, and ROI. It's time to cut through the noise and focus on what truly works for your business growth.Read the full article for more information: https://unscrewedmarketing.com/total-bs-alert-these-marketing-tricks-are-wasting-your-time-and-money/#MarketingScams #EntrepreneurTips #DigitalMarketing #BusinessGrowth #MarketingStrategy📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music
That shiny new website might look great, but is it making you money—or just costing you? Too many business owners invest in pretty sites that never generate leads, automate tasks, or deliver ROI. In this episode, learn what separates a passive digital brochure from a hardworking revenue engine. Discover the high-ROI features your site should include, the costly traps of DIY builds and templated designs, and the silent profit leaks most entrepreneurs never catch. If your site isn't saving you time or making you money, it’s time to fix that.Read the full article for more information: https://unscrewedmarketing.com/is-your-website-designed-to-make-you-money-or-just-cost-you-money/#WebsiteStrategy #DigitalMarketingTips #EntrepreneurMarketing #MarketingThatWorks #OnlineBusinessGrowth📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
If you’re depending on Facebook, Etsy, or Squarespace as your primary business website, you’re risking control over your brand and profits. This episode breaks down why every serious business needs its own dedicated website—built on your own domain and platform. Learn how relying on third-party platforms limits your visibility, sales potential, and long-term growth. Plus, understand the hidden costs that come with "easy" solutions, and what real ownership of your online presence looks like.Read the full article for more information: https://unscrewedmarketing.com/why-every-business-needs-a-website-and-why-facebook-etsy-or-squarespace-just-doesnt-cut-it/#SmallBusinessMarketing #EntrepreneurTips #WebsiteStrategy #DigitalMarketing #MarketingExpertise📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Yelp ads promise visibility—but are they worth your money? This episode lays out the real ROI you can expect from Yelp advertising, based on firsthand client experiences and marketing expertise. Learn when it makes sense, when it doesn’t, and what smarter alternatives might get you better results with less risk.Read the full article for more information: https://unscrewedmarketing.com/should-i-advertise-on-yelp-marketing-qa/#YelpAdvertising #MarketingQA #LocalBusinessMarketing #MarketingStrategy #AdSpendWisely📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: https://unscrewedmarketing.com/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Thinking about writing a book to build your brand or boost business visibility? Before you dive in, this episode brings a reality check on what writing and publishing a book really takes—and what it will and won’t do for your business. Skip the hype and get clear on how to align your book goals with real business results.Read the full article for more information: https://unscrewedmarketing.com/entrepreneurs-writing-books-getting-real-about-your-goals-expectations/#AuthorMarketing #EntrepreneurGoals #BusinessBook #PersonalBranding #MarketingReality📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: https://unscrewedmarketing.com/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Website crashes, surprise charges, and zero support—no matter what website hosting you use, your business could be at serious risk. This episode highlights real client horror stories and breaks down why having a true professional managing your website isn’t just nice—it’s essential. Learn how the right expert can prevent lost sales, downtime, and expensive mistakes before they even happen.Read the full article for more information: https://unscrewedmarketing.com/godaddy-overcharges-and-website-crashes-heres-why-you-need-a-pro-watching-your-back/#WebsiteManagement #SmallBusinessTips #EntrepreneurSupport #TechFail #DigitalMarketing📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: https://unscrewedmarketing.com/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
What if the one part of your daily communication—your email signature—is silently costing you business? This episode breaks down the hidden red flags in common email signatures that can erode trust, look unprofessional, or even get your emails flagged as spam. You'll hear exactly what to change to make every email you send reinforce your credibility and authority, without adding more to your plate.Read the full article for more information: https://unscrewedmarketing.com/why-your-email-signature-could-be-hurting-your-business-and-how-to-fix-it/#EmailMarketing #ClientTrust #MarketingTips #EntrepreneurTools #ProfessionalBranding📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: https://unscrewedmarketing.com/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Understanding the strategic integration of organic, paid, owned, and shared media is essential for amplifying your brand's reach and engagement. This episode explores how to balance these four media types to craft a cohesive and powerful marketing strategy. Learn how to effectively combine these channels to maximize your brand's visibility and impact.Read the full articles for more information:https://unscrewedmarketing.com/understanding-the-balance-of-organic-paid-owned-and-shared-media/https://unscrewedmarketing.com/understanding-the-power-of-organic-paid-owned-and-shared-media/https://unscrewedmarketing.com/owned-media-paid-media-earned-media-which-do-i-need/#OrganicMedia #PaidMedia #OwnedMedia #SharedMedia #MarketingStrategy📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: https://unscrewedmarketing.com/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Many entrepreneurs invest in Facebook Ads, only to find them underperforming. This episode explores the common pitfalls that lead to such outcomes, including misaligned targeting and ineffective ad creatives. We'll also discuss scenarios where Facebook Ads can be highly effective, providing insights to help you optimize your advertising strategy and achieve better ROI.Read the full article for more information: https://unscrewedmarketing.com/facebook-ads-or-google-ads-why-facebook-ads-fail-for-most-businesses-and-when-they-might-work/Hashtags: #FacebookAds #DigitalMarketing #AdvertisingStrategy #BusinessGrowth #MarketingTips📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: https://unscrewedmarketing.com/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Achieving a high Google ranking doesn't automatically translate to increased sales. This episode uncovers the reasons behind this common misconception, such as targeting the wrong keywords, attracting unqualified traffic, and neglecting user experience on your website. We'll provide actionable strategies to align your SEO efforts with your business goals, ensuring that your online visibility leads to tangible results.Read the full article for more information: https://unscrewedmarketing.com/the-truth-about-seo-why-ranking-on-google-wont-automatically-get-you-sales/Hashtags: #SEO #DigitalMarketing #SalesConversion #BusinessGrowth #MarketingStrategy📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: https://unscrewedmarketing.com/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Struggling to keep your business documents organized? Google Drive and Google Docs can simplify your workflow—if you know how to use them effectively. This episode walks you through accessing, creating, and organizing your files, so you can collaborate seamlessly and never lose track of important documents again.Read the full article for more information: https://unscrewedmarketing.com/google-drive-google-docs-101-access-create-and-organize/#GoogleDrive #GoogleDocs #BusinessProductivity #CollaborationTools #WorkSmarterPivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy now on Amazon: amzn.to/49SjgaBConnect with us to continue your marketing towards a $million or ask your marketing questions:Facebook:www.facebook.com/vickywu.usInstagram:www.instagram.com/vickywuguruTwitter:www.twitter.com/vickywuguruBlog:https://unscrewedmarketing.com/blogLinkedIn:www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Uncover the marketing myths hindering your business growth. This episode exposes common misconceptions that may be keeping your strategies stagnant. Learn to identify these pitfalls and adopt effective approaches to propel your business forward.Read the full article for more information: https://unscrewedmarketing.com/the-biggest-marketing-myths-that-are-keeping-you-stuck/Hashtags: #MarketingMyths #BusinessGrowth #EffectiveStrategies #Entrepreneurship #MarketingTips📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: https://unscrewedmarketing.com/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Guest blogging's impact on SEO has evolved; it's no longer the straightforward strategy it once was. This episode examines how search engines have adapted, potentially diminishing the SEO benefits of guest blogging. Discover how to navigate these changes and learn alternative methods to enhance your online presence effectively.Read the full article for more information: https://unscrewedmarketing.com/does-guest-blogging-help-with-seo-marketing-questions/#GuestBlogging #SEO #DigitalMarketing #SearchEngineOptimization #OnlinePresence📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: https://unscrewedmarketing.com/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Discover how leveraging psychological principles can refine your marketing messages, leading to enhanced customer engagement and increased conversions. By understanding and applying strategies such as the foot-in-the-door technique, framing effects, and emotional branding, you can craft compelling narratives that resonate deeply with your target audience. This approach not only fosters stronger connections but also drives more effective and persuasive communication.Read the full article for more information: https://unscrewedmarketing.com/this-psychology-based-approach-hones-marketing-messages-to-provide-better-results/Hashtags: #MarketingPsychology #CustomerEngagement #ConversionOptimization #EmotionalBranding #PersuasiveCommunication📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: https://unscrewedmarketing.com/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Many entrepreneurs waste thousands of dollars on marketing efforts that don't yield results. Discover the crucial shift that can transform your marketing strategy, ensuring every dollar spent contributes directly to your business growth. Learn how to align your marketing with your core purpose, engage your target audience effectively, and avoid common pitfalls that drain resources. This approach not only saves money but also builds a sustainable path to success.Read the full article for more information: https://unscrewedmarketing.com/the-one-marketing-shift-that-could-save-your-business-thousands/Hashtags: #MarketingStrategy #BusinessGrowth #CostSaving #Entrepreneurship #EffectiveMarketing📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Many entrepreneurs struggle with marketing strategies that fail to deliver results, often due to misleading advice from so-called experts. This episode uncovers the truth behind ineffective marketing tactics and empowers you to identify and avoid common pitfalls. Learn how to implement authentic, results-driven strategies that align with your business goals and resonate with your target audience.Read the full article for more information: https://unscrewedmarketing.com/why-your-marketing-isnt-working-and-its-not-your-fault/Hashtags: #MarketingTruths #AuthenticStrategies #BusinessGrowth #AvoidPitfalls #EntrepreneurSuccess📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Considering a business name change? This episode explores the critical factors to evaluate before rebranding, including potential costs, time investments, and operational disruptions. Learn from real-world examples of companies that navigated the challenges of renaming and rebranding, and discover strategies to ensure a smooth transition that aligns with your business goals.Read the full article: https://unscrewedmarketing.com/thinking-about-changing-your-business-name-read-this-first/NEW NAME! Vicky Wu Marketing is now Unscrewed Marketing#Rebranding #BusinessNameChange #BrandStrategy #MarketingTips #Entrepreneurship📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Mastering sales doesn’t require high-pressure tactics; it’s about authentic, customer-focused methods. This 5-step sales process transforms how you engage clients by addressing objections upfront, crafting value-driven propositions, and delivering compelling demonstrations. Learn techniques to qualify leads effectively and follow through with genuine, results-oriented close strategies. Whether you’re a seasoned B2B entrepreneur or new to sales, these steps will help you turn leads into loyal customers without the gimmicks. Learn more at the full article https://vickywu.us/the-foolproof-5-step-sales-process-for-entrepreneurs/#SalesStrategies #EntrepreneurSuccess #B2BSales #ValueProposition #CustomerFocus 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 ------------------------------------------------------------------------------------- Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
Startups often face daunting financial hurdles, but success often lies in resourcefulness. Discover real stories of entrepreneurs who turned personal savings, presales, and crowdfunding into engines of growth. From Apple’s garage beginnings to Kickstarter-powered successes like Exploding Kittens, this episode explores innovative strategies for overcoming early financial challenges. Learn what works, what doesn’t, and how to craft a funding strategy that fits your vision and resources. Lean more at the full article https://vickywu.us/overcoming-startup-financial-challenges-real-stories-of-success/#StartupSuccess #Bootstrapping #Crowdfunding #Entrepreneurship #Innovation 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 ------------------------------------------------------------------------------------- Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
Entrepreneurs face unpredictable financial landscapes, but expert strategies can transform challenges into growth opportunities. Learn how to safeguard your business with financial audits, build resilience through diversified revenue streams, and optimize cash flow. Uncover tips on leveraging emergency funds, government programs, and data-driven budgeting for smarter marketing investments. Whether you’re cutting costs or seeking new income paths, these actionable insights will help your business thrive, even during economic uncertainty. Learn more at the full article https://vickywu.us/navigating-financial-storms-expert-strategies-for-entrepreneurs/#Entrepreneurship #FinancialStrategies #CashFlow #MarketingROI #BusinessResilience 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 ------------------------------------------------------------------------------------- Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
Scaling your business doesn’t have to mean stress and overwhelm. This episode outlines how to grow strategically by focusing on sustainable practices, efficient operations, and customer alignment. Learn to avoid premature scaling pitfalls, maintain a competitive edge, and drive long-term profitability while keeping your team and resources balanced. Essential for entrepreneurs seeking smarter growth strategies without sacrificing quality or culture.Learn more at the full article https://vickywu.us/scaling-smart-how-to-grow-your-business-without-the-overwhelm/#SmartScaling #BusinessGrowth #Entrepreneurship #SustainableGrowth #MarketingStrategy📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
DIY digital marketing may seem cost-effective, but it can hold your business back. This episode explores why professional expertise outperforms the "do-it-yourself" approach, highlighting the risks of oversimplified strategies and unreliable "gurus." Learn to spot red flags, avoid costly missteps, and focus on high-impact efforts that scale. Perfect for entrepreneurs ready to save time, money, and energy by aligning with the right expertise.Learn more at the full article https://vickywu.us/why-you-should-not-diy-your-digital-marketing-a-professionals-insight/#DigitalMarketing #MarketingMistakes #EntrepreneurTips #BusinessGrowth #ScalingUp📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Your emotional attachment to DIY marketing may be costing your business growth. This episode unpacks how personal investment in your strategies can blind you to critical feedback and limit your ability to scale. Explore actionable tips for identifying when it’s time to bring in experts and how to let go of unproductive tactics—without losing your entrepreneurial spirit. A must-listen for business owners ready to prioritize audience impact over personal preference.Learn more at the full article https://vickywu.us/how-emotional-attachment-to-your-diy-marketing-holds-your-business-back/#DIYMarketing #EntrepreneurGrowth #MarketingStrategy #BusinessTips #ScalingYourBusiness📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Rebranding is more than a fresh logo; it’s a strategic overhaul that takes time to yield results. This episode breaks down how long you should expect to wait for ROI and why consistency, clear communication, and proper execution are crucial. Learn actionable tips for avoiding common rebranding pitfalls and ensuring your efforts resonate with your audience. Essential listening for entrepreneurs planning to evolve their brand and strengthen customer trust. Learn more at the full article https://vickywu.us/how-long-does-it-take-for-a-rebranding-effort-to-pay-off-marketing-qa/#RebrandingTips #BrandStrategy #Entrepreneurship #MarketingROI #BusinessGrowth📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Many entrepreneurs miss the foundational strategy that powers major brands: the 5 Ps of Marketing. This episode unpacks the critical elements of Product, Place, Price, Promotion, and the often-overlooked People. Discover how aligning these elements transforms scattered marketing into a powerhouse system, positioning your business for sustainable growth and profitability. Learn why Fortune 500 companies prioritize these Ps and how you can adapt their proven strategies to elevate your marketing. Perfect for business owners ready to focus on what truly drives results. Learn more at https://vickywu.us/the-5-ps-of-marketing-and-why-you-need-to-know-them/#MarketingStrategy #BusinessGrowth #5PsOfMarketing #EntrepreneurTips #ScalableSuccess 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 ------------------------------------------------------------------------------------- Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
Your brand's voice is its most potent tool for connection and differentiation. This episode delves into the essence of establishing a compelling brand voice that not only captures attention but also fosters lasting relationships with your audience. We'll explore actionable strategies to define and maintain a consistent brand personality across all platforms, ensuring your message resonates and stands out amidst the clamor. By mastering your brand's voice, you can transform casual interactions into loyal customer engagements, setting the stage for sustained business growth.Learn more about this topic at https://vickywu.us/dare-to-stand-out-why-your-brand-voice-shouldnt-whisper-in-a-world-that-shouts/#BrandVoice #MarketingStrategy #CustomerEngagement #BusinessGrowth #BrandDifferentiation📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Building a powerful brand means more than aesthetics—it’s about embodying your business’s core values and boldly distinguishing yourself in a crowded marketplace. This episode explores how crafting an unapologetic brand identity turns your mission and vision into tools for loyalty and differentiation. Learn how to leverage the elements of your brand—voice, visuals, and values—to deepen customer connections, outmaneuver competitors, and foster unshakable recognition. A must-listen for those ready to lead with purpose and authenticity.Learn more about this topic at https://vickywu.us/brand-rebellion-and-the-art-of-unapologetic-identity-strategies/#BrandStrategy #MarketingIdentity #CustomerLoyalty #Differentiation #BusinessGrowth 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 ------------------------------------------------------------------------------------- Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
Building a strong entrepreneurial network is crucial for long-term success, but it doesn’t happen by accident. In this episode, we explore five proven strategies to help you cultivate a supportive network of like-minded business owners, mentors, and collaborators. From leveraging online communities to attending the right events, these tactics will help you grow your circle, gain valuable insights, and accelerate your business growth. If you're ready to build a network that fuels your success, don’t miss this episode.Read the full blog article at https://vickywu.us/5-proven-strategies-to-build-a-supportive-entrepreneurial-network/#EntrepreneurNetwork #BusinessNetworking #SupportSystem #EntrepreneurSuccess #NetworkingStrategies📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: https://amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
With the looming possibility of a TikTok ban in the U.S., it's crucial for businesses to diversify their digital marketing strategies to maintain audience engagement and sales. This episode offers actionable steps to safeguard your brand's online presence, including:🔺Establishing a robust website as your digital headquarters.🔺Expanding your reach across multiple social media platforms.🔺Building and nurturing an email marketing list.🔺Exploring alternative advertising channels.By implementing these strategies, you can ensure your business remains resilient and continues to thrive, regardless of changes in the social media landscape.👉🏻 Download the companion workbook and read the full tips at https://vickywu.us/how-to-prepare-your-business-for-a-potential-tiktok-ban/📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆#DigitalMarketing #SocialMediaStrategy #BusinessResilience #EmailMarketing #DiversifyYourMarketingConnect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
With so many marketing options available, it’s easy to get overwhelmed or sidetracked by trends that don’t drive results. In this episode, we break down the only seven marketing strategies entrepreneurs truly need to grow their business, plus three trendy tactics that you should avoid. These proven methods will help you focus on what works and stop wasting time on strategies that won't move the needle. If you're ready to simplify your marketing and see real results, this episode is for you.Read the full blog article at https://vickywu.us/the-only-7-marketing-strategies-entrepreneurs-need-plus-3-trendy-tactics-to-avoid/#MarketingStrategy #EntrepreneurSuccess #BusinessGrowth #EffectiveMarketing #MarketingTips📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: https://amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Entrepreneurship often comes with long hours and high stress, which can quickly lead to burnout if you’re not careful. In this episode, we share effective strategies to help busy entrepreneurs prioritize their well-being without sacrificing business growth. Learn how to manage stress, set healthy boundaries, and build a sustainable work-life balance. If you're feeling stretched thin, this episode offers practical tips to protect your energy and keep your business thriving.Read the full blog article at https://vickywu.us/prioritizing-your-well-being-strategies-for-busy-entrepreneurs-to-avoid-burnout/#AvoidBurnout #EntrepreneurWellbeing #WorkLifeBalance #StressManagement #EntrepreneurSuccess📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: https://amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Many solo entrepreneurs waste money on marketing strategies that aren’t aligned with their business goals. In this episode, we tackle the common issue of putting the "cart before the horse" in marketing and how to avoid this costly mistake. Learn how to prioritize the right tactics for your stage of business and ensure your efforts lead to real growth. If you're feeling like your marketing investments aren’t paying off, this episode will help you course-correct.Read the full blog article at https://vickywu.us/is-your-marketing-cart-before-the-horse-how-solo-entrepreneurs-can-avoid-wasting-money-on-the-wrong-strategies/#EntrepreneurMarketing #MarketingStrategy #AvoidCostlyMistakes #BusinessGrowth #SoloEntrepreneur📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: https://amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Social media is a powerful marketing tool, but many businesses make costly mistakes that hurt their growth. In this episode, we outline the five critical social media marketing mistakes you need to avoid and how to pivot your strategy to fix them. Whether it’s over-reliance on a single platform or ineffective content strategies, we’ll help you course-correct and get the most from your social media efforts. If you want to maximize your results and avoid common missteps, this episode is a must-listen.Read the full blog article at https://vickywu.us/5-critical-social-media-marketing-mistakes-to-avoid-in-2024-and-the-pivot-to-fix-them/#SocialMediaMarketing #MarketingMistakes #MarketingTips #BusinessGrowth #DigitalStrategy📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: https://amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Fragmented marketing efforts were costing a B2B training agency millions in lost opportunities. Learn how a strategic overhaul consolidated 100 scattered websites, reduced PPC waste, and streamlined freelancer roles into a cohesive system, driving a $168K revenue boost. This case study reveals how simplifying marketing silos can dramatically increase ROI, cut lead costs by 50%, and restore operational efficiency—all while managing internal politics to preserve key talent. If you’re scaling your business, this transformative story will resonate. Learn more at the full case study https://vickywu.us/smashing-marketing-silos-for-a-168k-revenue-boost-for-b2b-training-agency-case-study/#MarketingStrategy #B2BMarketing #RevenueGrowth #Efficiency #CaseStudy 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆-------------------------------------------------------------------------------------Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
The rise of AI and evolving consumer behaviors are reshaping marketing and helping businesses drive more revenue. Discover how tailored strategies, like leveraging AI for SEO insights or using immersive VR experiences, are driving exponential growth. Learn actionable steps to make your brand stand out—whether through bespoke campaigns, eco-focused messaging, or cutting-edge tech integration. If your business aims to innovate and thrive in the new era, these strategies will help you stay ahead of the curve. Learn more at the full article https://vickywu.us/maximizing-revenue-in-2024-strategies-for-growth-in-the-new-ai-era/#AIinMarketing #SEO #VRMarketing #RevenueGrowth #Innovation 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 ------------------------------------------------------------------------------------- Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
Twitter’s rebranding to “X” aimed to revolutionize social media but instead has highlighted major pitfalls in brand evolution. In this episode, learn why the move diluted years of brand equity and how mismatched user expectations and unclear branding leave businesses vulnerable. Perfect for entrepreneurs eager to avoid similar marketing missteps and master strategic branding that resonates.Learn more at the full article https://vickywu.us/why-twitters-rebranding-to-x-isnt-quite-working-and-what-entrepreneurs-can-learn/#BrandStrategy #EntrepreneurLessons #MarketingFails #SocialMediaMarketing #Rebranding📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Traditional marketing messages often get lost in the noise, leaving your business struggling to capture attention. This episode explores the concept of market saturation and its impact on your marketing effectiveness. We'll discuss the five stages of marketing sophistication and provide actionable strategies to evolve your messaging, ensuring it resonates with a savvier, more skeptical audience. Learn how to diagnose customer pain points, highlight your unique value proposition, and avoid common pitfalls that hinder growth. By adapting your approach, you can differentiate your brand and thrive, even in the most saturated markets.Learn more and download the Phase 5 PDF ebook at vickywu.us/why-your-marketing-fails-in-saturated-markets-and-how-to-fix-it/📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆---Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: https://vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.
Balancing passion with practicality in marketing can feel like a tug-of-war. This episode addresses the ever-persistent dilemma: should you niche down or keep a broader audience? You'll discover why niching is rarely what you might have heard that it is and how to redefine your approach for maximum impact. Learn to navigate the myths, leverage secondary audiences, and avoid cookie-cutter strategies while scaling your business. Perfect for entrepreneurs aiming to maintain flexibility while targeting the right clients.Learn more at the full article https://vickywu.us/to-niche-or-not-to-niche-marketing-qa/#MarketingStrategy #SmallBusinessTips #AudienceGrowth #Entrepreneurship #TargetMarket📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Growing your business can be exciting, but it comes with its own set of challenges. In this episode, we dive into the five most common pitfalls entrepreneurs face during business growth and how to avoid them. From scaling too quickly to neglecting team dynamics, we’ll share practical advice to help you navigate growth smoothly while staying profitable. If you want to expand without stumbling, this episode offers the insights you need.Read the full blog article at https://vickywu.us/navigating-business-growth-5-common-pitfalls-and-how-to-avoid-them/#BusinessGrowth #EntrepreneurTips #AvoidMistakes #ScalableBusiness #SmallBusinessSuccess📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: https://amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Marketing to professionals (B2P) requires a different approach than traditional B2C or B2B strategies, and in 2024, innovation is key. In this episode, we explore cutting-edge B2P marketing strategies that can help you stand out in a professional marketplace. From personalized messaging to leveraging niche platforms, these tactics are designed to connect with decision-makers and drive business growth. If you’re looking to refine your B2P strategy, this episode provides the insights you need.Read the full blog article at https://vickywu.us/innovative-business-to-professional-b2p-marketing-strategies-for-2024/#B2PMarketing #MarketingInnovation #BusinessGrowth2024 #ProfessionalMarketing #MarketingStrategy📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: https://amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Entrepreneurs often face marketing headaches that drain time, budget, and energy—especially when juggling outdated strategies or patchwork solutions. In this episode, discover how my agency turns chaos into clarity with tailored strategies that actually work. From solving the challenges of piecemeal marketing plans to integrating expert systems that save you time and maximize ROI, we tackle the roadblocks holding your business back. If you’re ready to stop spinning your wheels and start scaling with confidence, this is for you.#MarketingStrategy #EntrepreneurTips #MarketingSolutions #BusinessGrowth #ExpertiseMatters📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Competing against bigger companies can feel overwhelming, but it's far from impossible. In this episode, we reveal five proven strategies that small businesses can use to outperform their larger competitors. From leveraging your agility to creating stronger customer relationships, these tactics will help you gain a competitive edge and thrive in your market. If you want to know how to stand out, this episode is packed with actionable insights.Read the full blog article at https://vickywu.us/5-proven-strategies-for-competing-against-bigger-companies/#SmallBusinessSuccess #CompeteWithBigBrands #CompetitiveAdvantage #BusinessStrategy #EntrepreneurTips📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: https://amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Entrepreneur Question… and I have the answers!I don’t have everything ready yet for my marketing, how do I know when to start? My family has a new vacation property that I need to start marketing but we don’t have all of the professional photos that I want done yet, and we aren’t completely done with some interior redesigns etc. But we need to start getting bookings. How do I know when I have enough stuff ready to begin marketing?Read the full blog article at https://vickywu.us/how-do-i-know-when-im-ready-to-start-marketing-marketing-qa/#WorkLifeBalance #EntrepreneurLife #TimeManagement #AvoidBurnout #BusinessSuccess #marketing 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: https://amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Bluesky: @vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Balancing work and personal life is one of the toughest challenges entrepreneurs face. In this episode, we offer practical strategies to help you maintain harmony between growing your business and enjoying your personal life. Learn how to manage your time more effectively, set boundaries, and avoid burnout while still achieving your business goals. If you're feeling overwhelmed by the demands of entrepreneurship, this episode provides actionable insights to regain control.Read the full blog article at https://vickywu.us/the-entrepreneurs-guide-to-balancing-work-and-personal-life/#WorkLifeBalance #EntrepreneurLife #TimeManagement #AvoidBurnout #BusinessSuccess📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: https://amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Managing a business website can be overwhelming, especially when there are so many tasks to handle. In this episode, we provide a clear guide on how to prioritize your website tasks for maximum impact. From improving user experience to boosting SEO and conversions, learn which tasks to focus on first to get the best results for your business. If your website feels like a never-ending to-do list, this episode will help you streamline your efforts.Read the full blog article at https://vickywu.us/how-to-prioritize-website-tasks-a-guide-for-business-owners/View our Wordpress Maintenance Plans: https://vickywu.us/websites/wordpress-website-maintenance-plans/#WebsiteOptimization #BusinessGrowth #SEOtips #UserExperience #WebsiteManagement📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: https://amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Ever wonder why your business struggles to rank high on search engines, despite your SEO efforts? In this episode, we uncover how invisible corporate titans dominate the SEO landscape, making it harder for smaller businesses to compete. Learn the tactics these giants use and discover actionable strategies to improve your visibility and ranking. If you're tired of being outranked by larger competitors, this episode will show you how to level the playing field.Read the full blog article at https://vickywu.us/how-invisible-corporate-titans-dominate-your-seo-landscape-and-why-you-struggle-to-rank/FREE SEO Audit https://vickywu.us/free-search-engine-optimization-seo-audit/#SEOstrategy #SearchEngineRanking #CompeteWithCorporations #DigitalMarketing #SEOtips📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: https://amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Disaster can strike when you least expect it, and many small businesses find themselves unprepared. In this episode, we discuss essential disaster preparedness tips specifically for small businesses and solopreneurs. Learn how to safeguard your operations, protect your data, and minimize downtime when unexpected events occur. If you think you're ready for anything, this episode might reveal crucial gaps in your plan.Read the full blog article at https://vickywu.us/i-only-thought-i-was-well-prepared-disaster-preparedness-for-small-businesses-and-solopreneurs/#DisasterPreparedness #SmallBusinessResilience #BusinessContinuity #RiskManagement #EntrepreneurTips📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Effective branding can be a game changer for your business, and this episode explores a real-life case study of how one company transformed its trajectory through strategic branding. Discover the steps they took to redefine their image, attract their ideal customers, and boost their market presence. If you're looking to elevate your brand and unlock growth, this story offers valuable insights on how to make branding work for you.Read the full blog article at https://vickywu.us/case-study-transforming-business-through-effective-branding/#BrandingStrategy #BusinessTransformation #BrandGrowth #MarketingSuccess #BusinessCaseStudy📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Building the right team is crucial for entrepreneurial success, but it can be challenging to know where to start. In this episode, we explore essential team-building tips and techniques tailored for business owners. Learn how to attract the right talent, foster collaboration, and create a culture that drives your business forward. Whether you’re expanding your team or optimizing an existing one, these strategies will help you build a strong foundation for growth.Read the full blog article at https://vickywu.us/teambuilding-tips-and-techniques-for-entrepreneurs/#TeamBuilding #EntrepreneurSuccess #LeadershipTips #BusinessGrowth #TeamworkMatters📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
In 2024, staying ahead of marketing trends is critical to keeping your business competitive. This episode breaks down the key trends you can't afford to ignore—from the rise of AI tools to hyper-personalization in customer engagement. Get insights on how these shifts can help streamline your marketing, boost efficiency, and give your business an edge in an increasingly saturated market. If you want to future-proof your strategy and stay relevant, this is a must-listen.Read the full blog article at https://vickywu.us/emerging-marketing-trends-you-cant-ignore-in-2024/#MarketingTrends2024 #AIinMarketing #CustomerEngagement #BusinessGrowth #DigitalMarketing📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
October offers a perfect opportunity to get creative with your marketing and stand out from the crowd. In this episode, we cover 10 innovative marketing ideas to give your business a boost this month. From seasonal promotions to community engagement strategies, these tactics are designed to help you attract more customers and build deeper connections with your audience. Whether you're looking to enhance brand visibility or drive sales, these tips will give your marketing a fresh edge.Read the full blog article and access a DIY October Marketing Kit at https://vickywu.us/10-creative-marketing-ideas-to-boost-your-business-this-october/#CreativeMarketing #OctoberMarketing #BoostYourBusiness #SeasonalMarketing #SmallBusinessGrowth📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
When it comes to SEO, many business owners wonder if they can afford to pause their efforts without seeing a dip in results. This episode unpacks the consequences of stopping SEO and what happens to your web traffic if you do. Learn how consistent SEO impacts your rankings, visibility, and leads—and why taking a break could set you back in ways that are hard to recover from. If you’ve ever thought about halting your SEO or scaling back on digital marketing, this is the insight you need to avoid costly mistakes.Read the full blog at https://vickywu.us/do-i-really-need-to-keep-doing-seo-what-happens-to-traffic-if-i-stop-marketing-qa/#SEOstrategy #MarketingTips #SmallBusinessGrowth #DigitalMarketing #SEOresults📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
In this episode, we explore the transformative power of adopting a CEO mindset for entrepreneurs. Learn from an experienced CEO on making the shift from task-oriented owner to strategic leader, and discover why this transition is crucial for sustainable business growth. We'll cover key elements such as delegating tasks, seeking external expertise, focusing on long-term strategies, and overcoming common pitfalls like imposter syndrome. Tune in to gain practical steps for cultivating a CEO mindset and driving your business toward lasting success. Visit VickyWu.Marketing for more insights and a free 360-degree marketing consultation.00:00 Understanding the CEO Mindset00:47 The Entrepreneur's Journey02:53 CEO vs. Entrepreneur: Key Differences05:27 Adopting a CEO Mindset07:07 Practical Steps to Cultivate a CEO Mindset11:46 Delegation and Empowerment14:36 Overcoming Challenges in the CEO Role16:32 Balancing Strategy and Operations17:07 Conclusion and Next Steps#MarketingStrategy ------------------------📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
In this episode, we tackle a crucial question from an entrepreneur launching a fitness studio: How to structure pricing for sustainability and profitability. (And I apologize - this one is a bit tinny ... I recorded while traveling and editing can only do so much!)We explore strategic pricing as a key marketing tool, discuss leveraging group sessions versus one-on-one personal training, and highlight the importance of value-added services. This session offers valuable insights for all entrepreneurs on creating a pricing model that reflects the unique value of their business. Tune in for expert guidance on setting a pricing strategy that fosters growth and attracts your target audience.00:00 Introduction to Pricing Strategy00:24 Understanding the Fitness Studio Market00:50 Alex's Journey and Challenges02:05 Strategic Pricing Insights03:30 Implementing Group Sessions04:56 Value-Added Services06:30 Maintaining Exclusivity and Profitability#MarketingStrategy ------------------------📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Uncover the SEO Secrets Dominating Search Engines: Competing with GiantsIn this insightful episode, we delve into the hidden world of SEO, revealing how giant conglomerates monopolize top search engine results and leave small businesses struggling for visibility. Learn the tactics these information and retail giants use to dominate search rankings and discover actionable strategies to level the playing field. Featuring real-life case studies and the introduction of an SEO support network, this episode is essential for entrepreneurs aiming to optimize their SEO efforts and compete with the big players in the digital landscape.00:00 The Hidden Struggle of SEO01:19 The Power of Conglomerates03:00 Examples of Brand Dominance04:24 Financial and Operational Advantages05:49 Synergies and Risk Management07:53 The Rise of Information Giants11:15 SEO Challenges for Small Businesses15:20 Case Studies: Winning Against Giants16:31 SEO Support for Entrepreneurs18:06 Join the Entrepreneur SEO Masterclass#MarketingStrategy ------------------------📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
There's an OLD way that people have crafted their client avatar (and you've probably done it that way). Instead of helping, it may be holding you back.There's a new, better way to craft your customer persona ... and it's pretty mind-blowing.Learn the common mistakes most entrepreneurs make when crafting a client avatar.Then transform your understanding of your ideal customer with our cutting-edge approach to crafting client avatars. Discover this technique and how it not only enhances your marketing strategy but also makes content creation effortlessly intuitive. Prepare to have your perspective on client avatars completely transformed, leading to more impactful and targeted marketing efforts.Then join us at our online live class: AI-Powered Marketing Makeover: Refine Your Audience, Differentiators, & Content in 1 Hour, learn more at https://vickywu.us/in-person-and-live-webinar-training-events/#MarketingStrategy #ClientAvatars #BusinessGrowth #EntrepreneurMindset #TargetAudience------------------------📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
In the world of entrepreneurship where David meets Goliath, small enterprises can indeed carve out their victories. We're exploring the art of strategic underdog wins, offering actionable insights distilled from big-budget marketing marvels. From grassroots efforts to digital dominion, niche mastery, and beyond, it's a playbook for the agile, the savvy, and the bold. Size doesn't dictate success; discover how your business can punch above its weight class. #SmallBusiness #Strategies #WinBig #EntrepreneurshipRESOURCES:🔧Digital Marketing Tools: Platforms like Google Analytics, Hootsuite, and Mailchimp offer powerful, free versions to get started with web analytics, social media management, and email marketing.🙋♀️Local Business Networks: Joining local chambers of commerce or business groups can provide networking opportunities and local support. Be selective, since the best way to get the most results is by becoming very active with your time.💼Small Business Administration (SBA): The SBA provides a wealth of resources for small business owners, including funding opportunities, business planning, and educational resources.📖I’m Not Sure of My Niche, What Should I Do?http://im-not-sure-of-my-niche-what-should-i-do-marketing-qa/📖To Niche or Not To Niche: Marketing Q&Ahttps://vickywu.us/to-niche-or-not-to-niche-marketing-qa/📖Marketing Processes: Streamlining Your Marketing Efforts for Efficiencyhttps://vickywu.us/marketing-processes-streamlining-your-marketing-efforts-for-efficiency/📖7 Innovative Strategies for Getting Unstuckhttps://vickywu.us/7-innovative-strategies-for-getting-unstuck📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆-------------------------------------------------------------------------------------Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.
Best kept secret in town? This entrepreneur has a local brick and mortar business and is seeking some advice on how to no longer have people say "I never knew you were here!" I share a couple of creative, actionable marketing strategies drawing from my own expertise, to provide some savvy moves that get businesses noticed. If you're looking for no-nonsense advice to elevate your presence, this is your must-listen. Ready to amp up your game? 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: https://amzn.to/49SjgaB 🏆-------------------------------------------------------------------------------------Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.#seo #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
Discover the art of tackling projects when you're stuck. We delve into innovative strategies like reverse engineering, changing perspectives, and embracing new environments to transform your approach to challenges. Perfect for those feeling stuck in professional or personal ruts, our insights will help you unlock your potential and find success in every step. Download the eBook: Creative Ways to Get Unstuck: https://vickywu.us/product/ebook-creative-ways-to-get-unstuck/Listen to Work Energy playlist on Spotify: https://open.spotify.com/playlist/528cptCILid4LOm6ApMuBN?si=f65229649d0d4d6c-------------------------------------------------------------------------------------Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.#seo #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
This is the basic foundational marketing pieces that I recommend every entrepreneur put in place right from the start. I've prioritized them for you, so you can use it almost like a checklist. I discuss why each one is important, what you need to do, and how to use it.Free How-to Guide: Building Your Marketing Foundation from Scratchhttps://vickywu.us/product/how-to-guide-building-your-marketing-foundation-from-scratch/-------------------------------------------------------------------------------------Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.#seo #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
This is a masterclass in brand storytelling via video. I'm discussing what tactics this company used in their(excellent) video, and more importantly what you can learn for your own brand storytelling (video or not).Watch the video I'm discussing here: https://www.youtube.com/watch?v=_a_DPZG5xkcRead the company's About page here: https://naadam.co/pages/aboutusFrom Story to Sales: How One Brand’s Compelling Video Will Make You Want to Buy Their $75 Cashmere Sweater------------------------------------------------------------------------------------------------------Connect with us to continue your marketing towards a $million or ask your marketing questions:Facebook: www.facebook.com/vickywu.usInstagram: www.instagram.com/vickywuguruTwitter: www.twitter.com/vickywuguruBlog: vickywu.us/blogLinkedIn: www.linkedin.com/in/vickypennSpecial thanks to my son Trevor for creating our theme music.#seo #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
I can’t imagine that you are still deciding to grow traffic to your website by focusing on optimizing all of your copy, your titles, and your snippets and descriptions for keywords to please the bots. There's a secret that will get you better results.
Connect with us to continue your marketing towards a $million or ask questions:
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Special thanks to my son Trevor for creating our theme music.
seo #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
The world of marketing is constantly evolving and adjusting to new trends and technologies. One such trend that is rapidly gaining popularity is gamification.
Examples of gamification include awarding points for completing tasks, awarding badges for completing goals, and adding a sense of competition to a user’s experience. Gamification can help your marketing campaign by engaging and converting more users. It can also help to increase brand awareness and loyalty.
The world of marketing is constantly evolving and adjusting to new trends and technologies. One such trend that is rapidly gaining popularity is gamification.
Examples of gamification include awarding points for completing tasks, awarding badges for completing goals, and adding a sense of competition to a user’s experience. Gamification can help your marketing campaign by engaging and converting more users. It can also help to increase brand awareness and loyalty.
Connect with us to continue your marketing towards a $million or ask questions:
Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/vickywuguru Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
Yolandie Hamilton is a personal style and confidence coach with 16 years of industry experience. She has been seen in InStyle, Bustle, TLC, PsychCentral, and Thrive Global and now serves ambitious women to unpack, release, and heal from their style history by combining psychological principles and tools with styling theory and techniques so they feel liberated, in control, and confident in their style, body, and life.
We're discussing things like: How covid pushed her to go all in The sign that let her know it was time to make her side hustle into her fulltime career Her biggest marketing issue when she started her business Why my closet is a hot mess Marketing help: Yolandie can communicate and market her maternity leave How I plan to use her download that you can get belowfor my upcoming trips A bonus tip - reel for planning for travel
Yolandie will be sharing her 3-step method to intentionally uplevel your style... PLUS giving you her Your Weekly Wardrobe Planning Tool - Get back the time you deserve each busy morning by taking 10 minutes to fill out this tool each week and intentionally plan your wardrobe choices so you can show up as your most authentic empowered self. Grab this goodie at https://bit.ly/Style7in10
Connect with Yolandie: Website: hamiltonstyling.com Facebook: https://facebook.com/hamiltonstyling LinkedIn: www.linkedin.com/in/yolandie-hamilton
Connect with us to continue your marketing towards a $million or ask questions:
Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/vickywuguru Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
Your Marketing Department podcast helps entrepreneurs learn marketing to grow to a $Million and Beyond!
A Fractional CMO, or part-time CMO, can help you make a distinct improvement in your marketing and your business. Here we explain what a Fractional CMO is ... and how it can be much more affordable than you would have ever imagined - especially for entrepreneurs interested in growing to 7-figures and beyond.
Connect with us to continue your marketing towards a $million or ask questions:
Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/vickywuguru Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
This is a mini masterclass on some of the daily habits that we consistently see in our 7-figure (and more) clients. Developing these habits can help put you on track to grow your business to a million dollars and more.
Do you have a habit that we didn't include? I'd love to hear about it!
Connect with us to continue your marketing towards a $million or ask questions:
Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/vickywuguru Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
So I might have made that statistic up ... but if that headline caught your eye, we're talking this episode about tips for writing a headline - whether that's for your website, email, social media, or other uses - that catch the attention of your audience.
Connect with us to continue your marketing towards a $million or ask questions:
Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/vickywuguru Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
There's a lot of things that can slow down your website, and SURPRISE! Your website vendor may be telling you a load of crap like this entrepreneur was getting.
Connect with us to continue your marketing towards a $million or ask questions:
Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/vickywuguru Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
Your audience is on the go, so your content should be also! We're speaking with Nora Sudduth, the Co-founder of Hello Audio.
She is a leading marketing & conversion strategist who has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching and certification programs that have generated millions more.
We're talking all about private audio podcasts for use in your course or membership site.
What are some unique ways businesses can use private podcasts in their business?
Why audio? Not video? Is audio the new video?
Connect with Nora at: https://helloaudio.fm - sign up for a free trial for 7 days Instagram @norasudduth https://norasudduth.com
Connect with us to continue your marketing towards a $million or ask questions:
Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/vickywuguru Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
The ONE question that you need to be asking yourself about using social media for marketing your business. I have a secret for you: you're probably asking the WRONG question.
Connect with us to continue your marketing towards a $million or ask questions:
Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/vickywuguru Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
Best Tips for marketing your business on a budget, while still getting solid ROI.
Connect with us to continue your marketing towards a $million or ask questions:
Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/vickywuguru Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
Website traffic not converting? Here I answer a listener's marketing question and offer advice.
Connect with us to continue your marketing towards a $million or ask questions:
Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/vickywuguru Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
Using excellent design elements changes the way we see the world. From the most on-trend colors, to being able to effectively get a point across without words, design is an art form, and some few have mastered using graphic design to promote their social media effectively.
Learn more on our blog https://vickywu.us/how-to-use-graphic-design-to-advertise-your-business/
Here are a few tools that will make running any e-commerce business easier.
Learn more about our program that will enhance your social media marketing while freeing you to focus in your zone of genius https://vickywu.us/social-media-marketing-packages/
Tips on communicating your business purpose and the importance of creativity with Colton Briner, Founder of Scrappy AF Solutions and Marketing Coach; plus we talk about the need to have a co-creator for your marketing so that it's yours and sustainable, and find out what "purrsion" means - a new word we coined by accident in this interview.
Colton has spent his entire career where the rubber meets the road between product development and branding on the one side and marketing and sales on the other side. This experience has enabled him to combine strong strategies with creative execution to help companies grow fast while spending less. Or, as he likes to call it "Modern marketing with some stank on it".
Links from the show: NVC needs list: https://www.cnvc.org/sites/default/files/2018-10/CNVC-needs-inventory.pdf Want to see my artwork? https://www.pictorem.com/profile/Vicky.Wu How an entrepreneur lost her entire Etsy store https://www.youtube.com/watch?v=3ZBw_TRuqDY How to become the most creative person in the room - download from Colton's website (link below) Ted Talk Dan Pallotta https://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong
0:00 Intro 20:00 Communicating purpose - the importance of knowing the difference between a platitude and purpose, and making sure that you're not off-target for your purpose; the importance of not viewing it from a transaction level but communicating aspirationally 26:00 the importance of creativity and developing your (and your team's) creative capacities
Connect with Colton at https://scrappyafsolutions.com or find him on LinkedIn - search for Colton Briner, he's the only one.
Connect with us to continue your marketing towards a $million or ask questions:
Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/brilliancebar Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures #milliondollarmarketing
Curating your own content can help with your marketing and driving traffic to your website via SEO. Here are 5 favorite spots we use for clients to help them increase awareness and establish expertise and authority.
Which is your favorite?
Connect with us to continue your marketing towards a $million or ask questions:
Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/brilliancebar Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures #contentmarketing #content #creative
When you're looking to grow your business to 7-figures and beyond, there are real benefits to hiring an SEO expert. I briefly discuss five reasons, plus share 3 real-life case studies of entrepreneurs who thought they were doing it right but we were able to find spots to enhance their efforts and deliver real ROI.
Take advantage of our free SEO audit https://vickywu.us/free-search-engine-optimization-seo-audit/
Are you at the stage where you need to do your own SEO? While I always recommend you outsource this to the experts, I also realize it's not always feasible for startups and you may need to do your own. Here's 5 benefits to doing so.
Resources: Request a free SEO audit for your website: https://vickywu.us/free-search-engine-optimization-seo-audit/ 5-Day SEO Masterclass: https://courses.vickywu.us/courses/5-day-seo-masterclass/
marketing #entrepreneurship #website #seo
As a business, you know how important it is for you to be able to stand out from your competitors. One of those is your brand identity. There’s more to it than just the visual elements though. Along with your brand messaging, there’s also the reputation and image you’ve cultivated too. All of these matter when it comes to making your business stand out. So what can you do to protect your brand identity?
Connect with us to continue your marketing towards a $million or ask questions:
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Special thanks to my son Trevor for creating our theme music.
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures #contentmarketing #content #creative
It’s no secret social media is one of the most important parts of marketing these days. You can’t afford to take your social media marketing lightly. But there are so many mistakes you could be making that will keep you from growing your business – and they’re all too common! So if social media marketing has been on your mind, but it’s also been hard to know where to start, then I’m here for you with this list of social media mistakes that entrepreneurs make in business.
Grab my annual marketing planning template https://vickywu.us/video-how-to-plan-2020-plus-marketing-planning-calendar-template/
Connect with us to continue your marketing towards a $million or ask questions:
Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/vickywuguru Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures #contentmarketing #content #creative
When is the best time to start planning your Christmas and holiday specials for your business? Lolita answers this and several other ecommerce questions in our interview.
Lolita was cofounder of Jet Smarter, a private aviation company, now founder and CEO of Evestar, ecommerce and marketing agency that specializes in growing direct to consumer brands. Her actionable tips shared include how to prepare for Black Friday & Cyber Monday.
Find Lolita at https://evestar.com
Connect with us to continue your marketing towards a $million or ask questions:
Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/brilliancebar Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
I Just Saw a “Pro” Share this BAD SEO Advice… ...and I cringed. Some days I wonder how some of these self-proclaimed “experts” stay in business with the bad advice I see.
Here's what the advice was, and 5 reasons why it's SO bad.
Free SEO Audit: https://vickywu.us/free-search-engine-optimization-seo-audit/
seo #seoadvice #seotips #badseo #dontdothis #websites
Connect with us to continue your marketing towards a $million or ask questions:
Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/brilliancebar Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
Owned media, earned media, paid media, shared media ... which one of these should I be doing? Sharing what these terms mean and the differences between them all. Plus - which one do we recommend that you use? And what's the fifth type that your business shouldn't overlook?
00:00 What these terms mean and the differences between them all. Plus - which one do we recommend that you use? 01:30 as we've talked about before third party platforms 03:19 microinfluencers 04:15 which one we recommend 05:35 pros and cons of each different type 05:40 cons of owned and shared media 06:12 pros of owned and shared media 07:40 cons of paid media 08:31 pros of paid media 09:21 cons of earned media 10:31 pros of earned media 12:00 the fifth type of media - it's just as important! 13:00 how you can get inside my marketing brain
Free Mini Class: https://courses.vickywu.us/courses/5-... --Examples of scenarios how you can combine the five types of media - when you can combine them --One of the hardest pieces - how to reach the press --Help you think of some new creative content formats that maybe you haven't tried and help you leverage one of the other --Plus how to measure each of the types of media --Leverage them when, and how they are most effective
⚖️ Your website shapes about 75% of consumer judgment about your business. 🏆 It's the #1 piece in your marketing arsenal. 38% of visitors will leave if the site is bad. So how do you choose a good website design company?
We touch on: Services, Skills, Specialties, SEO, Experience, Functionality, Design, Budget (why cheapest may not always be best)
Biggest website design mistakes: https://www.youtube.com/watch?v=G3Zv-BHBdOU
Our free website planning worksheet: https://vickywu.us/website-planning-worksheet/
Connect with us to continue your journey of marketing towards a $million, or ask your marketing questions:
💗 LIKE OUR PAGE on Facebook where we share the most effective and efficient marketing tips: https://www.facebook.com/vickywu.us
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Special thanks to my son Trevor for creating our theme music.
website #websitedesign #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
Jan is sharing two great tips for entrepreneurs: Nail your differential Build not just an audience but a following of fans
Jan Cavelle is an entrepreneur from the UK who has a few decades of running micro and small businesses behind her including one when she was a single mother, which she built to a multi-million turnover.
Jan now writes full time and her book on Scaling a Business from $1-10 million titled "Scale for Success" is now out in UK, US, and Australia, published by Bloomsbury.
Plus I'll be sharing my best tips for book marketing, perfect for first-time authors
Connect with Jan www.jancavelle.co.uk LinkedIn https://www.linkedin.com/in/jancavelle/ Twitter @jancavelle
00:00 Intro 13:00 Is it okay not to grow? https://www.youtube.com/watch?v=Jmy8Hn9AOe8 25:00 Jan's two tips - nail your differentiator + creating fans (not just followers) 40:00 Marketing tips for first-time authors 50:00 Why your email list is important https://www.youtube.com/watch?v=e8e_T_H067k
Connect with us to continue your marketing towards a $million or ask questions:
Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/brilliancebar Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures #author #bookmarketing
Bad SEO marketing will cost you far more than good SEO ever will. The temptation of a quick fix to get a boost in the rankings is always there, but it is one that you need to resist. Poor SEO optimization will do more damage to your site’s overall rankings and your reputation.
But what do we mean by bad SEO strategies, and what things could you be doing to damage your site’s reputation without realizing it?
Free SEO Audit https://vickywu.us/free-search-engine-optimization-seo-audit/
Connect with us to continue your marketing towards a $million or ask questions:
Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/brilliancebar Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn
Special thanks to my son Trevor for creating our theme music.
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures #seo #searchengineoptimization
Jennifer is sharing two tips with us today: 1 - The one activity you need to be doing every day no matter if you're a Solopreneur or a CEO 2 - What to do when your offer hits a plateau or is not converting
Plus what I see in store for marketing in 2022
Known for her no-BS approach, Jennifer is on a mission to put MORE money in the hands of MORE women online. After getting lost in sea of Facebook groups and funnels, Jennifer went from car-repossessed strugglepreneur to making 6-figures online once she ditched 'doing-it-all' and made success simple.
You can connect with Jennifer online at Web: https://thejenniferneel.com Facebook: www.facebook.com/itsjenniferneel Instagram: @itsjenniferneel
Learn our best advice for strategically marketing your business so that your efforts are more efficient and effective at https://vickywu.us/blog
The Most Common Problems of Outsourcing Your Website (and How to Prevent Them)
Check out our Do It Yourself, Done With You and Done For You website options https://vickywu.us/websites
entrepreneurship #marketing #digitalmarketing #website #diywebsite
Connect with us to continue the conversation or ask questions:
Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/brilliancebar Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
Google just released one of their major updates June 2.
Have you seen an impact in your traffic? Do you even know how to check? If your traffic has dipped, do you know how to recover? They will be releasing another big update in July, will you be ready?
Here are some insights and best practices directly from Google.
Join our free 5-Day SEO Masterclass at https://courses.vickywu.us/courses/5-day-seo-masterclass/
Claim your free SEO Audit https://vickywu.us/free-search-engine-optimization-seo-audit/
marketing #seo #seoupdate #googlealgorithm #website
Connect with us to continue the conversation or ask questions:
Facebook: https://www.facebook.com/vickywu.us Instagram: https://www.instagram.com/brilliancebar Twitter: https://www.twitter.com/vickywuguru Blog: https://vickywu.us/blog LinkedIn: https://www.linkedin.com/in/vickypenn
entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures
Deborah Driggs, Actress / Model Turned Sales expert
Deborah has had to reinvent herself multiple times and has learned that our growth doesn't happen during major success, it happens during major failure
Deborah has gone from Playboy cover girl and centerfold to the top 5% in her profession nationwide.
She will be sharing a couple of great tips: 1) In sales, no means maybe 2) Reinvention, resilience and success from losing to rebuilding completely over again 3) Plus a couple of busines tips for entrepreneurs
IG: @deborahdriggs website: https://deborahdriggs.com
Sagan Morrow helps multi-passionate creatives and solopreneurs save 10+ hours every single week, maximize productivity based on their personality, and take strategic action to finally achieve their dreamy goals—without burning out.
When she isn’t teaching about productivity, she hosts the Indie Author Weekly podcast and writes polyamorous romantic comedy novels.
2) Energy management as a foundation for time management 1) How to pivot in business when you're multi-passionate and want to do all the things
Free gift (time-saving tips cheatsheet to save 45+ hours this month): https://SaganMorrow.com/savetime
Plus free productivity tips in your inbox every week that will work together to really save you time in your business right away
Twitter @saganlives IG @saganlives
Rob helps more people better understand how to develop and nurture the relationship with their email subscribers, as well as harness the power of their email lists by offering content that inspires, educates, and entertains. He teaches strategies to get writing done quickly, even for those that don't think they are good writers. He is dedicated to helping his clients increase their leads and sales with easy-to-implement content creation and list-building strategies.
He is sharing tips with us today: 1 -Tips for developing relationship with your subscribers 2 - What's more important - being ocnsistent or being perfect
Grab Rob's guide at https://writefastguide.com Learn more about Rob at https://robfortier.com --- https://www.facebook.com/RobFortierCTW/ --- https://www.instagram.com/rob_fortier_nyc/ --- https://www.linkedin.com/in/rob-fortier-764a377/
Access my 3x3 Marketing Matrix referenced in this episode
Entrepreneur Interview: Jasmin Haley, Beyond the Prophy: Avoiding Burnout and Growing to 6+ Figures
Connect with Jasmin: Instagram https://www.instagram.com/itsjasminhaley Facebook https://www.instagram.com/itsjasminhaley Web https://jasminhaley.com
More marketing strategy and tips at https://vickywu.us/blog
Entrepreneur Interview: Jasmin Haley, Beyond the Prophy: Avoiding Burnout and Growing to 6+ Figures
16 Most Common DIY Website Design Mistakes
I always tell entrepreneurs to get a website as quickly as possible, even if it's very basic DIY option. Yet I also know, at some point to make that growth into 7-figures and beyond to 10-figures, you need something that properly reflects the professionalism of your brand.
Even until then, fixing some of these most common DIY website mistakes can mean a better experience for your prospects and customers, help them retain your information, and while increasing the "prettiness" of your website design doesn't directly relate to more sales, making these errors can mean fewer sales because your site will be less user-friendly.
Here are 16 of the most common design mistakes I see most often on DIY websites.
Get the checklist https://vickywu.us/downloads/website-design-checklist/
Request a free Website Design Audit at https://clientportal.vickywu.us/public/form/view/601431473120cf38599aea17
Free SEO audit https://vickywu.us/free-search-engine-optimization-seo-audit/
More marketing strategies and tips at https://vickywu.us/blog
marketing #website #diywebsite #entrepreneurship
This entrepreneur interview is with Alana Henry from The Writique and she has some great tips for job seekers and entrepreneurs.
Impassioned by her desire to improve equity in access to career development resources, Alana opened her business with the goal of helping disenfranchised job seekers obtain help to stand out in a competitive market. Equipped with the experience of working with 1000+ professionals, Alana now leads a team of writers who transform bland resumes and LinkedIn profiles into powerful branding materials that help her clients secure interviews and competitive job offers.
You can connect with Alana at LinkedIn https://www.linkedin.com/in/alanahenry Email alana@thewritique.com Instagram @thewritique Twitter @thewritique
Connect with us at https://vickywu.us/blog for more marketing strategy and tips
00:16 Impassioned 00:40 Transform bland resumes and LinkedIn profiles into branding materiasl 01:00 A resume is marketing yourself, your resume shouldn't be a "career obituary" 01:30 How her business started as a side hustle 01:45 Working as an English teacher, she decided to stay home with her first child 02:00 Chose to try some writing and editing services to keep her brain active and make some extra money 02:30 How requests turned into a niche 03:05 How she was able to grow 03:30 Alana's initial marketing challenges - lack of capital 04:40 What she did instead of buying advertising 04:15 Bootstrapping your business 05:00 One of the things she didn't know - how much of the budget should you allocate to marketing? 05:45 Turning point for her business growth - the point when you transform from a side hustle to a real business 06:30 The importance of automated processes by using a CRM 06:40 One of the things I look for in a CRM 07:00 Why a website is SO critical for any size business, and the bad advice I hear about whether you need one 08:00 The impact of the pandemic on her business - people needing help to get back into the workforce 09:20 An interesting thing I've found from the entrepreneur interviews I've done since Covid hit 10:45 Biggest marketing issue as they grow - how to have a focused marketing effort outside of paid advertising when you can't network in person 11:50 Two tips - what Alana wishes someone had told her about being an entrepreneur 13:15 Great insight - _________ is _________ 13:45 I get two kinds of clients 14:15 The most important question I ask my clients about their website 14:45 The problems my prospective clients have run into outsourcing their website 15:30 The value of your time shouldn't be spent here 16:45 Alana's Tip #1 - the importance of networking 18:40 Knowing your goal 20:15 Giving yourself grace 20:34 The average job search is ________ months long 21:15 The long-term benefits of networking 22:15 If all you can do right now is one thing ... 22:50 How long it takes for your business to be profitable 23:30 The snowball effect - why people become an entrepreneur 24:10 SEO - there's a lot of information, conflicting information - what's critical? 24:55 One of the worst things you can do for SEO 25:20 All that SEO work now getting you penalized? 25:40 Google penalty and your website doesn't show in search at all 26:30 Problems at least two clients came to me with when their website didn't appear in search results 28:30 One of the best things you can do for SEO 30:00 Some of Google's newest SEO focuses 32:30 How to connect with Alana
Brand Yourself Online
This marketing advice is great for existing entrepreneurs. It's also perfect for anyone who has been recently furloughed and either looking for a new job or getting ready to start their own business.
I'm sharing a few steps on how to preform a quick audit of your online presence, plus some specific steps for LinkedIn.
Get the full steps you need to do on LinkedIn at https://mailchi.mp/vickywu/using-linkedin-for-marketing-your-business-or-personal-brand
Steps for a quick social media checkup: https://vickywu.us/time-for-your-business-social-media-checkup
marketing #branding #furloughed #personalbranding #entrepreneurship #jobsearch
Shauna Leigh Van Mourik with Shauna Leigh Artistry - refining your message to create copy that converts.
Shauna will be sharing some tips that have helped her in business and can help you refine your message.
LinkedIn: https://www.linkedin.com/in/shauna-van-mourik-56a90786/ Website: https://www.shaunaleighartistry.com Instagram: @shaunaleigh.artistry
Have you seen? Our MarketU hands-on marketing training courses have moved! 30 years of marketing experience distilled down into easy-to-follow step-by-step training videos that teach you how to do it and how to put it all together. Find out more information at https://vickywu.us/marketu-social-media-marketing-bootcamp/
Show Notes:
00:00 Welcome Shauna Leigh Van Mourik with Shauna Leigh Artistry 00:12 Helping businesses refine their message to create copy that converts 00:20 Why good copy is important 00:40 Static copy like web pages and why you need to revisit those 01:15 Shauna was told writing isn't lucrative, so what she did instead 02:15 How business has changed and grown, and what she didn't know at first 02:49 What made the big impacts on her business 03:30 How her role as CEO is different 03:45 And why that mindset shift is so important 04:07 The distinct shift 04:20 Biggest marketing issues when starting out - so many entrepreneurs have this same issue 05:02 One of the realities that some B2B entrepreneurs forget 06:15 How Covid, and normal business growth, have changed her business 06:45 One of the silver linings of 2020 for our business 08:10 Why even PPC advertising is doing better in 2020 09:20 What Shauna wishes someone had told her before she became an entrepreneur 10:25 My own big problem - that's marketing related - even though I do marketing for a living! 12:20 What I've learned about prospects saying no 13:00 Shauna's tip - it starts personal and gets bigger 13:20 You never want to listen to the inlaws ... or do you? 15:00 If you don't nail it the first time, do this 15:25 One of my favorite quotes that helps me move forward 16:00 What happens if you keep waiting for everything to be perfect before starting 16:50 Shauna's favorite quote - and exactly the philosophy we use for marketing 17:50 Shauna's question about marketing - what is marketing strategy? Is it just a "buzz word"? 18:25 Start by doing anything! 19:00 Once you have your marketing going, what you need to do next 19:20 What happens if you Google "what marketing strategy should I use in my business?" 20:15 One of the biggest problems I see a lot of entrepreneurs experience 21:00 Where you should start 21:15 What you should look at next 21:27 Example - if this happens to you, say no 22:05 The third step 22:30 How much money they make a year ... 23:15 Why it's actually sometimes better to wait on your marketing strategy 23:30 An example of why it's important to wait 25:15 How you can connect with Shauna Leigh
entrepreneur #marketing #copythatconverts #marketingmessage #marketingstrategy
Jamie is the owner of Jamie Young Swag & Strategy
Jamie is going to share her tips on 3 Ways to boost your business with Generosity PLUS a couple of free gifts for you, you can find those links at the bottom of the show notes.
Connect with Jamie : https://uptownscreenprinting.com/ https://www.facebook.com/uptownscreenprinting
More of our marketing tips and strategies at https://vickywu.us/blog
00:50 Gift marketing - what's the right item to give 01:10 An accidental entrepreneur ... Jamie did her job for free for six years - here's why 01:45 How my own hobby turned into a secondary accidental income 03:15 How Jamie's business has changed and grown 04:12 How Jamie got started doing this business on the side 05:30 When Jamie quit her full-time job 07:35 The promo product I'm ordering ... message me to ask me for one ;) 08:30 The switch to virtual trade shows - how do you handle swag? 09:10 Why do trade shows do swag bags and how you can use this same strategy for virtual events 10:15 How virtual events can actually get better results 11:00 How far in advance you need to plan for swag 13:50 The biggest marketing issue when she started her business 15:15 How an entrepreneur should marketing their business 16:10 Why doing a Google search for marketing advice is frustrating 17:00 Why FOCUS in your marketing strategy is so important 17:35 Do you have to do any specific marketing strategy? The answer ... 18:10 Jamie's very first live video - she was terrified! 19:15 Planning video content - you can use our strategy at https://vickywu.us/guru-course/video-marketing-planning-how-to-quickly-plan-and-create-up-to-one-year-of-video-marketing-content/ ... use code HOLIDATE to access this course for free through 12/24/20 20:10 What I tell people who are hesitant to do a video or live video 21:00 Jamie's biggest marketing issue now, Covid impact 24:10 One of Jamie's best ways to send a gift 25:30 Jamie's big launch that is happening - what would be the most strategic way to announce a new business? 26:20 Marketing to launch a new business 27:00 One piece of my advice when marketing any local brick & mortar 27:45 My ebook on Facebook groups has a whole section on this strategy - https://vickywu.us/downloads/facebook-group-marketing-guidebook/ ... use code HOLIDATE to get this free through 12/24/20 28:10 Help drive customers in the door ... #shoplocal 29:20 Running ads that you don't have to pay for 31:05 A marketing strategy for once they get in your shop 31:50 Before they walk out of the store 32:25 Another marketing strategy after they have left the store 33:00 How to get people to do marketing for you 34:10 Why people trust THIS strategy more than you paying for an ad 34:45 My reasoning for having a podcast, and how it's so beneficial 36:35 What Jamie wishes someone had told her about being an entrepreneur before she started 39:45 When starting your entrepreneurship journey you need to start with this 40:30 One of the funniest questions I ever received at 2am when I was on call 44:30 I made the jump to entrepreneurship with no safety net and no source of income 45:00 What's scary about starting entrepreneurship 46:30 Jamie's 3 step system to boost your business with generosity 48:20 "Lumpy mail" 50:00 Top 10 list and how to use it 51:00 Non-sales sales 51:30 Jamie Gift #1 -- The Top 100 Gifts to Give - download at https://dg3eg7kc.pages.infusionsoft.net/ 51:50 Gift #2 -- The 3-Part Strategy to get your gift strategy started - download this at https://gbc5i1pl.pages.infusionsoft.net/
marketing #digitalmarketing #swag #marketinggift #entrepreneurship #socialmediamarketing #usergeneratedcontent
Gratitude in Business and Life
With Thanksgiving next week, I thought it was a perfect opportunity to shift the focus away from simply marketing our businesses and talk about everything we have to be #thankful for
Expressing #gratitude actually improves your life, and doing so for your business, by extension, helps make your business more successful as well. It's one of the concepts of #attraction marketing and #thesecret .
Even with as crazy of a year that 2020 has been, we all have so much to be grateful for! What's something that you're going to be expressing gratitude for over the #Thanksgiving holiday?
marketing #socialmediamarketing #digitalmarketing
As mentioned in the video: the Rocketbook planner I use https://amzn.to/35QqcGG
My client's gratitude meditation app (it's free!) https://apps.apple.com/us/app/id461484572
New Social Media Platforms: Which Platform Should Your Business Be On? MeWe, Ello, Telegram, Parler
On this episode of Your Marketing Department we're discussing some of the newer social network sites such as MeWe, Ello, Telegram, Parler plus a few others, and which one I recommend my clients be on.
Be sure to SUBSCRIBE and click the notification bell icon so that you're always notified of our latest marketing updates.
View all of our best marketing tips at https://vickywu.us/blog
marketing #socialmediamarketing #digitalmarketing #entrepreneurship #business #mewe #ello #telegram #parler #facebook #twitter
At age 10 and a half (because that half is important when you're ten), Kai is the youngest entrepreneur we've interviewed for our channel. Learn what both Kai and her dad Roderick wish they knew about entrepreneurship before they started, as well as how Roderick explains the impact of Covid on the bottom line of a business to their 10 year old entrepreneur.
Find Kai's online at https://kbsfoods.com Facebook https://www.facebook.com/kaisbakingstudio Instagram https://www.instagram.com/kaisbakingstudio/ YouTube https://www.youtube.com/channel/UCfvb4HX3F3Yztm_IpiHsDWg
Show notes: 00:00 Welcome to our youngest entrepreneur we've ever had on the show 01:30 How Kai's Kookies and Kai's Bakign Studio started 1:45 Who paid for branding - Kai or her parents? 3:10 Speciality baking items and why they started - keto, vegan, gluten free 4:00 Dad wanted to lose weight 4:50 Something different than was available on the market was a game changer 5:40 My son's allergy to red food dye 6:40 Why I was excited to find this bakery 7:20 Kai shares the biggest seller 8:00 What people assume about their keto cinnamon rolls 8:20 The sugar crash 9:20 Kai talks about how the busines has grown since they first opened 9:45 The problems that led to the decision to move and grow 10:30 Marketing challenges when they were first starting - SEO, Google, Facebook, pay per click ads 11:15 It's difficult to learn your market 11:30 Why men aren't their target market even though a lot of them do keto diets 12:30 Why you need to find someone who actually knows what they're doing with marketing and not just wanting to take your money 12:50 What my prospects encounter when they search for marketing help 13:10 What pains me about marketing 13:35 The difference between marketing coaches who have only done it one way, and what we do 14:05 90% of the marketing information online is something you will never use, finding that 10% that's important is hard 14:30 Everything you search online is cookie cutter (is that a pun?) but that doesn't fit their business model 15:00 Understanding your own marketing plan 15:15 When you have to use the new software from the latest coach 15:45 How Covid has impacted their business - teaching the kids at home, wearing all hats, poised for growth 16:45 Constantly reinventing their services 17:20 Explaining the impact of Covid on the bottom line of a business to their 10 year old entrepreneur 19:40 Lesson #1 that Kai wishes she knew about entrepreneurship before they started 20:00 Big lesson #2 - you may not get paid as often as you want to 20:20 How your business plan may differ from reality 20:50 Be patient and understanding 21:10 Why he was hesitant to spend more money on marketing 21:45 Why they needed someone to advise on marketing 22:10 What dad hopes for Kai by the time she is his age 22:38 Kai's biggest piece of advice for an entrepreneur 23:15 What dad knows about how much money an entrepreneur really makes 24:00 Figuring out how to get the word out 24:30 One thing all of my entrepreneur guests say 25:00 The business tipping point 24:30 How much energy it takes for the last two degrees of heat to make water boil 26:30 NASA and how a rocket gets going 27:30 What would be the best mix of marketing for a business like theirs? 28:00 One of my favorite marketing activities for food: UGC (user generated content) 28:50 Why UGC can be so helpful to a business 29:05 What I found from a recent quick audit of some large Facebook pages 30:00 How UGC helps extend your reach 31:15 My PDF with some strategies for UGC is part of my Facebook Group Marketing Guidebook that you can download at the link above 32:30 Resort to flat-out bribery! Bribe me with a cookie ;) 33:00 How this strategy can help make a business a destination 33:45 Using UGC strategy before the customer even gets to the store 34:30 Growing a business organically and duplicate what works
entrepreneur #business #ceo #kidpreneur #marketing
We're interviewing Khara Marie, Career Clarity and Confidence Coach. Khara empowers women to find clarity in their career path and transition to experiencing more passion in their job choice so that they can love what they do or embrace a change.
Khara will share the 3 pillars of going from day-job to DREAM job which include 1) Finding your VOICE, 2) Getting clear on your VISION and 3) Raising your VIBRATION so you can wake up feeling inspired each and every day.
Get in touch with Khara at https://www.kharamarie.com or in her Facebook group https://www.facebook.com/groups/purposefullposse
Visit our website for marketing advice to help grow your business https://vickywu.us/blog
00:00 Welcome 1:20 Professional women seeking more clarity around their career path 2:11 passionate and purpose-driven women who get to a place where they aren't feeling the passion and excitement in their work 3:30 how I felt that same lack of joy and why 4:40 how the pandemic and people losing their job can awaken what's really inside 5:30 how it ties into planning for retirement 6:50 putting yourself into a b-o-x by getting a new j-o-b 7:15 why Khara didn't take the job she was offered 8:45 you're "supposed" to apply for a job 10:17 Khara's biggest marketing issues when she first started her business 11:12 climbing up the ladder only to find out it was against the wrong wall 11:30 how Khara's marketing needs have changed - she needs more marketing help 12:17 Khara said this piece of marketing should be SO easy but it trips her up every time 13:00 what she knew was wrong with her events, and how she fixed it The biggest takeaway if you hear nothing else: 13:40 should you move forward when everything isn't perfect? 14:25 constant iterations of improvement 15:20 how the pandemic has impacted her business 18:00 the need to pivot in-person events 19:45 what Khara wishes someone had told her about entrepreneurship before she started 22:05 things that don't work are simply data collection 22:20 what Vicky hopes all new entrepreneurs always remember 22:40 "I set up my website a week ago and no one has bought anything yet" 23:30 Khara's three pillars of women seeking career clarity and confidence 24:10 Voice 25:00 Vision 26:05 Vibration 27:55 how you take care of your inner critic 30:10 for new beginning entrepreneurs, what are my top 3 marketing tips that will result in the best bang for their buck SECOND MOST IMPORTANT TAKEAWAYS from this episode: 30:45 first - the worst marketing advice I've ever heard others give a new entrepreneur, why it's bad advice, and why it's SO important to do it right 35:05 which platform or social media to start your marketing on first 36:10 why it's so important to work on your brand strategy or overall marketing strategy before you go hire a virtual assistant 39:00 if you didn't already do these three things, it's not too late 39:45 what my 3 marketing tips spurred Khara to go do now 41:30 what I regularly check in my own marketing 44:15 how we're not meant to do this alone 45:00 what doing a search on Google feels like 45:30 abundance mentality 46:15 getting in touch with Khara
marketing #entrepreneur #business #marketingadvice #startingabusiness #digitalmarketing #marketingstrategy
When Should You Choose a Marketing Coach versus a Virtual Assistant?
You may need both, and sometimes at the same time.
That's why with our services we offer packages with both - the strategy and vision of a CMO combined with the lower-priced implementation of a VA. It lets you get a lot more bang for your buck because not only is your marketing done efficiently, but it's done strategically.
I'm sharing the biggest differences between the two, and the exact questions that you need to be answering for yourself to understand which will work best for you with where you are in your business right now.
marketing #marketingstrategy #cmo #virtualassistant #digitalmarketing #socialmediamarketing #business #growth #scale #sixfigureincome
[REVIEW] The Social Dilemma Documentary on Netflix - What Did You Learn? Do You Need to Worry?
A lot of people learned information on this documentary that shocked them. But do you need to worry about using social media? And how would that impact your business?
- Nothing is free, so if you have access to a platform like social media for free, there is still an exchange happening, and in this case it's of your data
- Why advertisers love PPC - how tightly you can target your audience (and a quick explanation of the different targeting available on a few of the different programs)
- The platform isn't the problem and the advertisers aren't the problem
- What we need to be considering with our own biases
- Simplified overview of how the algorithm keeps you on the site longer
- Confirmation bias ... we all have biases, as humans we want to confirm our own biases, and how the algorithm to keep us on the site accidentally plays into this
- Conspiracy theories and how the algorithm keeps showing you things related to the biases you already have, pretty soon you're not seeing posts related to the other side of the debate
- Social media algorithm isn't the problem; we are
- A couple of ways we can all work to combat this
- How we can all work together to keep the platforms SOCIAL
- What businesses should focus on when using social media
marketing #socialmedia #socialmediamarketing #entrepreneur #socialdilemma #entrepreneurship
How to Quickly Check the Impact of Your SEO Efforts in 5 Minutes or Less
This is the quick, down and dirty method we use to check overall impact of search engine optimization efforts that we are doing for clients, when we only have 5 minutes or less.
Using this method in Google Search Console can give you some quick and easy insights on those days you don't have hours to devote to pouring over SEO reporting from multiple different sites or reports. While it's far from the only thing you need to be doing, it's very helpful in a pinch and for a quick overview of overall efforts.
This is one of the many things we teach you in our "New SEO Accelerator" which is our DIY search engine optimization program. In addition to weekly PDF reports emailed right to your inbox, we provide regular training on some of our best tips for your SEO efforts combined with marketing best practices for your website in general, which can help you gain not only more website traffic but also increase conversions.
Check it our New SEO Accelerator DIY program at https://vickywu.us/websites/diy-seo/
seo #searchengineoptimization #website #marketing #digitalmarketing
Thank you Trevor for our custom music!
So many people are told that they “aren’t creative” … or believe it even if those words have never been said directly to them.
Creativity isn’t about being an artist, a musician, or taking part in some other profession or hobby that is normally considered part of a “creative” field.
Creativity is all about how you create life.
These are some of our best tips on ways to unleash your creativity.
Subscribe to our channel and click the notification bell icon so that you're always notified of our latest marketing updates.
Special thanks Trevor for our custom music!
https://vickywu.us/blog
marketing #creativity #creativityfound #digitalmarketing #entrepreneur
Marketing Budget - How Much? When? On What?
I'm answering an entrepreneur #marketingquestion today
This viewer has been successful in her new business without paying for marketing (free on social media), but her business has dropped to nearly zero and she knows she now needs to start invest in marketing.
What? When? Where? How much?
We answer these questions and share our suggestions and what we advised her based upon where she has chosen to invest.
Are you looking for some help in focusing and fine-tuning your marketing strategy or wondering where's the best spot to spend marketing budget?
Consider our "Rent a CMO" program, where you can get high-level strategy from a super-experienced marketing expert, but you only have to pay for how much you need.
https://vickywu.us/rent-a-cmo
entreprenuer #business #socialmediamarketing #digitalmarketing #cmo #marketingstrategy #marketinghelp
Sarah Lyons is sharing some of her #realestate wisdom and how she has grown her business so fast. Sarah is the #1 Century 21 Judge Fite Agent, #61 individual agent in Texas (not brokerage specific). She is a National Association of REALTORS 30 under 30 honoree, has closed over 350 transactions. She's also a buys mom of 2 sons, ages 10 and 8, and knows something about work/life balance.
You can connect with Sarah here: Cell/text: 817-675-6006 Email: sarahlyonsrealestate@gmail.com Website: https://www.sarahlyonsrealestate.com/
00:00 Welcome! 00:20 Introducing Sarah Lyons, Association Broker, NAR 30 Under 30, Over 350 transactions 01:27 How a new family plan and a Groupon got Sarah started 02:50 How much different Sarah's goals were when she started versus now 04:00 beyond putting goals in writing, this is how Sarah does goals 05:17 Marketing strategy, how you don't know what you don't know 05:38 How Sarah gets most of her clients 06:23 how you have to work when you don't have anything to fall back on 06:50 how Sarah got her first client 07:27 she didn't know what to do when she got her first appointment 08:00 why you don't have to wait until everything is perfect 08:40 it's about authenticity 09:20 how her marketing has pivoted after growth and with Covid-19 10:50 how she has been working remotely with buyers 11:35 putting "top agent" into perspective 12:35 how Sarah ranks in Texas against all the other agents in the state across all real estate companies 13:21 how her listing marketing has changed with the pandemic 14:05 what Sarah wishes someone had told her about business before she started 15:00 the importance of family time and a couple ways Sarah's family makes this time 15:38 when Sarah doesn't say I'm sorry 17:00 even a top agent can take a long vacation if you do this 18:00 her husband is her accountability partner by doing this 18:36 Sarah's favorite tip to simplify your life and some of her favorite apps 20:30 marketing automation and how technology can make your life easier 21:32 when it comes to social media, do you feel Facebook is still the best platform? 22:00 what I noticed on the engagement rate on some Facebook pages with huge followings 22:50 choosing which social media platform to use depends on THIS 23:10 two types of marketing I recommend entrepreneurs focus on 23:35 the bad thing that happened to one of my own Facebook pages
entrepreneur #interview #marketing #business #success
24:11 the current opportunity available on Facebook 24:36 what you're going to have to do to reach your customers on Facebook 25:05 this tip is good on any social media platform 25:28 does a real estate agent need this marketing strategy? 27:01 how can we best maximize Google for marketing without spending a lot of money? 27:45 some of the things you can do on Google My Business to market your business 29:00 one way Sarah used her Google My Business and something she checks regularly 30:17 why I recommend Sarah and how she can help you 30:45 how you can get in touch with Sarah 31:05 why Sarah refers clients to us for marketing
entrepreneur #business #marketing #digitalmarketing #realestate
⭕ A Marketing Mythbuster - find out why this isn't true! Marketing Myth: It Worked For Someone Else (or That Coach) So it Will Work for Me Too
Be sure to SUBSCRIBE so that you're always notified of the latest marketing updates.
Many things play into any marketing campaign or strategy. The old saying, when the only tool you have is a 🔨 hammer then everything looks like a nail. No one marketing campaign is going to work for everyone.
Differences can cross: ✔️Industries ✔️B2B vs B2C ✔️Company size ✔️Customer demographics ✔️Customer needs ✔️Your unique company
🛑 As an example, there is a practice touted by some other website companies that we just won't do - it's great to get them income but not always great for you.
😓 And why having only one marketing strategy that you can implement may be a bigger headache than you realize - and double the work.
🔥 You can get a lot more marketing tips on our blog https://vickywu.us/blog Or schedule a call to discuss your marketing strategy needs! https://vickywu.us/free-consultation
marketing #entrepreneur #marketingstrategy #business #marketingcampaign
⭕ A Marketing Mythbuster - find out why we DO NOT recommend that you always add another software / platform / app! Marketing Myth: More Marketing Tools Always Helps Your Business
One of my pet peeves is seeing when a prospect comes to us, and they've had coaches and vendors and marketers over the years have them add more and more software and apps to their processes.
Technology is meant to make our lives easier, yet what happens is the client ends up having to duplicate work and enter information into multiple systems.
Stop right there! There are only FOUR software platforms that I really need in my business if you get right down to it (and you probably don't need the first one). And anything else better work with these others, or I'm likely saying no.
-
Adobe Creative Cloud - I already had this for years before opening my own business, and it's a requirement for anyone in my field, although you may not need this one. https://bit.ly/3fYq8qL
-
Website - this is the first thing specifically for my new company that I set up. I always recommend you own your website AND your own hosting, and I recommend Bluehost http://bit.ly/2VEQgAd
-
For blast email marketing I always recommend Mailchimp http://eepurl.com/cwNWK9
-
A CRM can be your best friend for automating pieces of the sales process, and my favorite (for unlimited automatic workflows) is Dubsado https://www.dubsado.com/?c=vickywu
-
My one extra? Squirrly Social - allows evergreen posting of recurring content plus other social scheduling https://my.squirrly.co/go134967
As a bonus, we offer our clients our in-house landing page platform. Free trial, then option for inexpensive monthly plans (the least expensive you'll find anywhere): http://office.gurumarketing.solutions
marketing #entrepreneur #efficiency #business
⭕ A Marketing Mythbuster - find out why this myth is FALSE! Marketing Myth: More Website Traffic Always Equals More Money
I wish that was the case! If you think traffic is king, I'm here to tell you that CONVERSIONS are queen!
🚀 One case where more traffic might make you more money - but it's the only one 🛑 Where traditional SEO strategies stop 📆 A Google SEO update planned for 2021 🚦 Why traffic from 100 good leads are better than 1 million bad 🎓Why you need to pivot your thought process and think about SEO in a whole new way
Get on the waitlist for our New SEO Accelerator: https://vickywu.us/#newseo
👍 SUBSCRIBE so that you never miss the latest marketing updates
marketing #entrepreneur #business #seo #searchengineoptimization
⭕ A Marketing Mythbuster - find out why this myth is FALSE!
Marketing Myth: You Should Only Share Your OWN Content on Social Media
There are three good things that happen when you strategically curate and share other people's content:
🚀 What articles from reputable sites do to your organic engagement 📝 How this meets the 80/20 rule 🎓 How it impacts the perception of your authority and expertise
And ... does it save you time or create more work?
We have the scoop!
More about the 80/20 rule in social media: https://vickywu.us/the-one-biggest-mistake-i-see-businesses-make-online-and-how-you-can-avoid-it/
👍 SUBSCRIBE and click the notification icon so that you never miss the latest marketing updates
marketing #entrepreneur #business #socialmedia #facebook
Today we are speaking with Cyndii Sinex, found of the Chronic Illness Hotline. The hotline provides a listening ear for those with chronic illness during the current pandemic and beyond. Chronic Illness Hotline gives a safe place to vent negatives, celebrate positives, practice advocating, build a journey story, set goals, help identify resources, and much more.
Viewer challenge! Donate via PayPal to chronicillnesshotline@gmail.com ... Every amount helps small nonprofits like this continue to provide critical services, and I know personally your donation will be put to good use and be responsibly used. Send the cost of a cup of coffee a week!
You can connect with the Chronic Illness Hotline: Text "care" to 202-596-6520
Visit https://chronicillnesshotline.org/ Like the Facebook page https://www.facebook.com/chronicillnesshotline/ Follow on Twitter https://twitter.com/IllnessHotline Follow on Instagram https://www.instagram.com/chronicillnesshotline/
SUBSCRIBE so that you always receive the latest marketing updates. Or visit our website at https://vickywu.us/blog for a ton of great marketing information!
Show notes: 0:20 Introducing Chronic Illness Hotline 1:09 Cyndii's background, and how one small slip and fall took her down a healthcare rabbit hole 2:10 Diagnosis #1 - fibromyalgia 2:45 Prescribed anti-depressant SSRIs, which put serotonin at a toxic level 3:10 Nerve damage, cardiac arrest, respiratory failure caused by medication were attributed to anxiety 3:50 Medical community was aware of serotonin syndrome but it wasn't widespread understanding 4:30 Eight years to diagnose serotonin toxicity, several more for additional diagnoses 4:47 The toll it took on her life 5:27 With other hotlines, callers want to take their life, but Cyndii calls because she's afraid her life is being taken, so she felt like she didn't fit 7:00 It must be in your head 7:45 Just prescribe medicine 8:30 Why another hotline? How CIH is different and why a specific hotline is important 9:45 Why even our most supportive and loving friends and family can't always provide the support we need 10:15 Why would a hotline caller want to celebrate? 11:05 Five of the common reasons people reach out to the hotline 12:00 Why it's hard when someone asks "how are you?" 15:15 Getting the nonprofit started 16:39 What sparked the idea 18:11 Nonprofit work is like 10 full-time jobs (don't I know this!) 18:42 The impact of Covid-19 on their startup plans 26:55 What it takes to recruit 27:46 Your challenge ... even small donations add up - paypal link 30:55 There's two types of people on social media 33:03 Social media fairy, please visit 34:00 The best thing you can do for a friend who has a chronic illness or pain 35:00 One of the best things you can do if you've been diagnosed or are going through trying to be diagnosed 37:00 General mental health tip 39:00 Stages of grief when your body is failing you 39:30 How to connect with the CIH 40:30 Why not to share our social posts by tagging a friend - send a private message instead 41:21 All aspects of your life affect your chronic illness 43:04 Information on how you can support the cause 43:53 Cyndii's question for me about the beast that is SEO
Explaining the Latest Conspiracy Theory with SEO
Have you seen this post? Or done the search? I never thought I'd say this... there's a conspiracy (or "fake news") theory going around, that I can completely explain with some of the newest pieces of Google's search engine algorithm.
Even if you're not into conspiracy theories, understanding how this works is really important for your own website and SEO.
These are the types of strategies that we teach you in our "New SEO Accelerator". Our next session is opening soon - so get on the waitlist at https://vickywu.us/#newseo
Try the search mentioned in the video, and let me know in the comments what you found.
Have questions about this or other marketing strategies? Comment below!
Be sure to LIKE and SUBSCRIBE so that you are notified of the latest marketing tips.
marketing #seo #itsnotaconspiracy #entrepreneur
Amazon has always been the place where you could find almost anything, at a good price (or at least the normal price) and with quick shipping. Anyone could become an entrepreneur who bought wholesale and then sold on Amazon at normal retail prices.
I'm seeing a trend moving in a different direction. This can't be all because of quarantine - many of the items I viewed have nothing to do with that.
So what's up? And if Amazon becomes the "overpriced" marketplace - not because of their own business practices but because of the sellers who use the platform - what will that do to Amazon's business model and long-term sales?
What do you think? Let me know in the comments.
Be sure to SUBSCRIBE so that you always receive the latest marketing tips!
Get more marketing tips on our blog at https://vickywu.us/blog
marketing #digitalmarketing #socialmediamarketing
As part of my normal competitor research, I sometimes check competitor Facebook pages to see what type of posts they're seeing the most engagement. This type of research is something you should be doing as well.
What I found this time was rather shocking. This is EXACTLY why I constantly say that you need to get your people OFF social media and into your own funnel.
See what I found when I checked these pages: Neil Patel Rachel Hollis Russel Bruson Rachel Pedersen Dean Graziosi Gary Vanyerchuck
There's good news - you don't need to worry so much about engagement. We have some resources to help you:
Grab our 3-part Profit Producer eBook that will help you strategize a free offer that you can share to help get people in your funnel https://profitproducer.yourmarketingdepartment.us/
Then check our Funnel Course to help you have a solid understanding of what steps you need to include in your funnel, where you need to automate, and the spots where most entrepreneurs miss out and leave money sitting on the table https://vickywu.us/guru-course/set-up-a-basic-and-highly-effective-marketing-funnel
SUBSCRIBE so that you never miss the latest marketing tips!
For more marketing advice, visit our blog at https://vickywu.us/blog
marketing #entrepreneurship #socialmediamarketing
Google's done it again. So let's talk about the latest Google core update, and how it may impact your search results.
I'm going to tell you how to quickly check the impact it may have had on your website traffic; plus some tips that will help you increase:
- The 'New SEO' Accelerator program where you can learn all of OUR best practices;
- Update old content
- Use a competitor gap analysis to update thin content
- Fix technical SEO errors
- Recovering from a core update, and best practices
https://vickywu.us/free-search-engine-optimization-seo-audit/
marketing #website #seo #entrepreneurship
Elle Monus, Co-Founder of True Image Group. Elle builds businesses and specializes in branding and scaling high-growth startups. Her passion for style and branding started when she had the opportunity to build out the Styling function of a popular clothing subscription box. She how to balance a professional presence and femme fashion in order to wow inside and out of the conference room.
Find out more about True Image Group at https://www.facebook.com/trueimagegroup or https://trueimagegroup.com
Follow us to receive the latest marketing news, or visit our website at https://vickywu.us/blog
Here's some highlights from the interview: 1:40 styling who you are and where you want to be in life 2:15 what got Elle started in this business 3:45 why style needs to also be about your personality and lifestlye 5:40 their six-week course that covers style pain points 6:20 marketing issues when they first started and what questions they asked themselves 7:00 until you have knowledge of what you need to be doing before you can determine the budget 8:30 why businesses need to focus on 9:02 what she wishes someone had told her before becoming an entrepreneur 12:12 how their styling service happens 16:32 her favorite client 18:33 local or virtual services 19:42 how to reach True Image Group 20:28 some of the largest lessons I learned at my last marketing job 21:00 rebranding to no longer be viewed as a small mom and pop shop 22:00 my thought process when considering one of our possible marketing strategies 23:13 becoming official partner of the Dallas Cowboys 24:03 the marketing commitment involved 24:50 considering the philosophy of both organizations before the partnership 26:00 organizational skills and needs 26:49 does the brand need to reflect who the client is, or itself, or a blend of both?
Today we're interviewing entrepreneur Natalia Zacharin, owner of Zacharin Consulting. Natalia is sharing a few tips you need to know for your business accounting.
In 2018, after years of working for other firms, Natalia opened her own firm, Zacharin Consulting; a firm dedicated to empowering businesses to understand and interpret the financial health of their business and significantly improve their bottom line. Using a blend of personal service and expertise, Natalia's goal is to bring her experience and knowledge to her clients in a meaningful way. Zacharin Consulting offers strategic bookkeeping, monthly accounting, remote CFO services and financial intelligence programs to help businesses thrive, stay organized, save time, and give them peace of mind. In these uncertain times, Zacharin Consulting strives to stay on top of the latest information regarding the COVID-19 relief programs and is now offering consulting and loan preparation services and is helping businesses to navigate the complex landscape of government assistance.
You can reach Natalia at www.zacharinconsulting.com or https://www.facebook.com/zacharinconsulting
Part of our Moving Business from Survive to Thrive series ... this week I'm giving you five specific strategies you can and should be using in your marketing right now (plus a huge tip at the end about how you can pivot to selling online).
SUBSCRIBE to our channel & click the notification bell so that you keep updated with our latest marketing news and tips.
Access all of our marketing tips at https://vickywu.us/blog
RESOURCES discussed during the video:
1-Hour Content Curation course: https://vickywu.us/guru-course/mastering-content-marketing/
Video Planning course: https://vickywu.us/guru-course/video-marketing-planning-how-to-quickly-plan-and-create-up-to-one-year-of-video-marketing-content/
YouTube SEO Guru course: https://vickywu.us/guru-course/youtube-guru-ization/
Sign up for the waitlist for our 5 Days from Create to Sell master course: https://clientportal.vickywu.us/public/form/view/5e99ba9bc2120412c31e86ba
Want to be a featured entrepreneur on our podcast? Apply to be our podcast guest at https://clientportal.vickywu.us/public/form/view/5e455df671169e475c2b854d
Special thanks to https://soundcloud.com/user-200323373 for our music clip!
marketing #digitalmarketing #entrepreneur
Entrepreneurs: It's Okay to PAUSE
Our Moving from Survive to THRIVE series
I'm seeing so many posts about all of these things you should be doing with this "free time" you have now that everyone is staying home.
I wonder what advice you've seen?
Write a book. Write a bunch of content. Revise your business plan. Record videos. Start a podcast.
Don't let other people's posts on social media put pressure on you. It's okay to pause.
Subscribe so that you can keep updated with the latest marketing news and tips or visit our blog https://vickywu.us/blog for more.
marketing #entrepreneur #coronavirus
As part of our podcast expansion we are interviewing entrepreneurs. Subscribe so that you never miss the latest marketing tips.
Katherine Skelly mentors women online to advance their English so they can achieve international success. She graduated with a degree in psychology and neuroscience, then trained as an English foreign language teacher. She has now been teaching for 12 years all over the world. She's been awarded two masters degrees specialising in EFL and studied 5 languages. You can connect with Katherine at https://www.facebook.com/KatherineSkellyEnglish or https://www.katherineskelly.com
We have compiled our best marketing tips and advice on our blog at https://vickywu.us/blog
entrepreneur #marketing #entrepreneurship #marketingadvice #marketingstrategy
Don't Cut THIS Business Expense During a Recession!
As entrepreneurs and small businesses are looking to tighten their belts and trim expenses to weather the recession, which is a solid business practice.
We've mentioned why marketing expenses should be the last thing to cut (less competition can mean your marketing is even more effective!), but there are some smaller expenses that many not seem quite so important and you feel comfortable cutting away.
This shouldn't be one of them - it can quickly and easily cost you a LOT LOT LOT more in the long-term if you don't pay attention!
I've written about this before, and had the question come up again recently with a client.
https://vickywu.us/just-because-its-online-doesnt-mean-you-can-use-it/
marketing #entrepreneur #business #socialmediamarketing #digitalmarketing #recession #dontmakethismistake
At all times, one of the best things you can do for your business is set a differentiation strategy and use it in your messaging and branding. This can be an even more successful strategy during a recession. Learn our best tips to get you started.
Visit our blog to search for the marketing advice you need https://vickywu.us
entrepreneur #marketing #digitalmarketing #branding
BONUS ideas of fun ways to stay connected with your customers - 4 real-life entrepreneur examples at the end
Do you need an idea similar to the ones in the video? Comment below and tell me what you do, and I'll comment back with a specific idea!
COVID-19 has resulted in a lot of people needing to work from home - including those entrepreneurs who do not traditionally do so. It can be even harder for these entrepreneurs if they have a small staff - or no staff.
Here's some of our best tips on how to be best prepared.
Articles mentioned in the video:
Crisis Communication Plan: https://vickywu.us/why-your-business-needs-a-crisis-communication-strategy-now/
Recession-Proof Your Business: https://vickywu.us/why-you-need-a-solid-marketing-strategy-now-before-the-economy-slows-later/
More marketing strategies for entrepreneurs on our blog https://vickywu.us
Working With Influencers - What do I need to know? How do I work with one? And how much do they cost? Most importantly, where do businesses go wrong when working with a microinfluencer?
Be sure to SUBSCRIBE to our channel to stay up to date with the latest marketing tips!
marketing #entrepreneur #business
You've probably heard about an "Instagram Shadowban", and there's a lot of people who will let you pay them to fix this for you or teach you how to avoid it. Is it even a real thing?
I reached out to contacts at IG, and tested some of my own, and I have the scoop for you... plus FIVE STRATEGIES that you need to be using with Instagram.
Drop your questions or comments below. And be sure to SUBSCRIBE so you never miss the latest marketing tips.
https://vickywu.us
instagram #shadowban #marketing
We've talked before how the things you've done to get you where you are, are not the same things you need to do to take your business to the next level.
One of the best things you can do is have a CRM that helps you be most efficient, automate some of the process of responding to leads, sending quotes, contracts, and invoices, to make sure nothing falls through the cracks and free up your time to focus on all of the areas of your business that cannot be automated.
What you need to consider, plus my favorite Dubsado. Free trial, plus my link gets you 20% off your first payment https://www.dubsado.com/?c=vickywu (and in full disclosure it gets me a bit of a credit as well - but my primary reason for sharing is because I love their system and you get a discount with my link!)
Don't forget to SUBSCRIBE to make sure you always receive our latest marketing updates.
What Exactly IS a Sales Funnel?
One of the most common marketing questions we hear is "what is a sales funnel"; or sometimes the question is 'what exactly is a marketing funnel?'
There's so much information available online that it gets confusing, yet the one thing people hear is that you need one, even if you don't know what it is.
You know what? You already have a sales funnel. You just may want to automate a few of the pieces, so let's talk about that.
SUBSCRIBE to us on YouTube to have access to ALL of our marketing tips: https://www.youtube.com/channel/UC6Z4CtedF3cJtEqN5CnAn-g?sub_confirmation=1
Use promo code PODCAST to access our training How to Set Up a Basic and Highly-Converting Marketing Funnel for only $5 at https://vickywu.us/guru-course/set-up-a-basic-and-highly-effective-marketing-funnel
One of the questions I see most often UNASKED is if it's ever okay not to want to grow your business ... and it's unasked because it's often met with shaming. I'm here to dispel the myth that the only acceptable answer is no.
Yet there are also strategies that can help your business grow without requiring you to work more hours or spend a lot more money. You can request a consultation to learn what might work for you.
SUBSCRIBE to our channel so that you never miss the latest marketing tips.
Or read more at our blog https://vickywu.us
marketing #entrepreneur #businessgrowth
One of the most common marketing questions we get asked and we hear is "how do I get sponsors for my business?" While it's possible ... if it were easy everyone would be doing it and there would be no need to actually sell a product or service. Here's the basics that we learned in a decade of securing corporate sponsorships.
SUBSCRIBE to our channel so that you never miss a marketing update.
More marketing tips on our blog at https://vickywu.us/blog
marketing #entrepreneur #sponsor
A very common thing I see people recommending to a new entrepreneur is FOLLOW YOUR PASSION!
That may not always be the best advice. There are other important things to consider.
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marketing #digitalmarketing #entrepreneur
This new client approached us with this problem: "When I look at my stats, not one person has signed up. The boosted post is still running but no one is signing up."
Have you ever paid for advertising on Facebook and gotten crickets?
Here's some suggestions! SUBSCRIBE to our channel so that you never miss the latest marketing updates.
More marketing tips at our blog https://vickywu.us/blog
marketing #entrepreneur #facebook #socialmediamarketing
Afraid to ask for online reviews? Never really know how even the happiest customer may rate you a day or a week later ... but we have a simple and effective way to take that worry away. Listen to learn more.
We provide online reputation management services which includes online reviews as one of the pieces. Learn more at https://vickywu.us/online-reputation-management
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onlinereputation #onlinereviews #marketing #entrepreneur
What is UP with Instagram?
Answering your questions ...this entrepreneur has grown a huge following over the years, but now has horrible impressions and engagement. What's up?!
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Drop your marketing questions below! Get more advice on our blog https://vickywu.us/blog Join our social media marketing bootcamp https://marketu.gurumarketing.solutions
Here's 5 solid ideas (plus one bonus social media tip) for marketing your business during the holidays.
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marketing #holidaymarketing #entrepreneur
Did you know there are 6 fewer shopping days between Black Friday and Christmas this year? Google My Business has some robust features that are worth your time to check out if you haven't tried using Google to market your business lately.
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marketing #holidaymarketing #entrepreneur
Did you know there are 6 fewer shopping days between Black Friday and Christmas this year? The first place to start your holiday marketing is actually a quick review of your business' digital presence
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marketing #holidaymarketing #entrepreneur
The ONE THING Marketing Clients are Always Embarassed to Tell Me - and why you don't have to be!
Marketing questions? Drop yours below and we will either answer directly or may answer on an upcoming episode.
More marketing tips at https://vickywu.us
marketU Social Media Marketing Bootcamp at
https://marketu.gurumarketing.solutions
marketing #entrepreneur
Overview of some of the most common strategies for your digital marketing campaign to increase your online presence.
We show you the exact strategies we use with clients in #MarketU - learn more at https://marketu.gurumarketing.solutions
https://vickywu.us
Employee Or Subcontractor? It's Not Based on Just What You Want.
You need to be aware of this issue whether you're an employer or a freelancer. Note I'm not a lawyer so you will always want to contact one for legal advice.
More marketing tips at https://vickywu.us/blog
The problem we see most often relates to the Dunning-Kruger effect. Hear why the marketing advice you've received may not have worked.
marketU uses our proprietary 3x3 Marketing Matrix to help you laser-focus your marketing efforts and make them work for your unique business, then combines access to all of our training plus live Q&A calls with our team. Find out how it's different at https://marketu.gurumarketing.solutions
I’m going on a marketing rant today … and I call BS
Learn more about our straightforward approach to marketing at https://vickywu.us
The first question I get asked by most new businesses is how much should their marketing budget be. Here's my answer(s).
More marketing tips plus a full selection of marketing programs at https://vickywu.us
Mentioned in the video: Bluehost http://bit.ly/2VEQgAd
Facebook awareness is at 6% of your page likes, and engagement is below 4%. How can your message be seen?
Request to be notified for the next session of our #marketU social media marketing training at https://vickywu.us/marketing-training-with-marketu/
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Outlining some of the current best practices and efficient ways to use content when marketing on Facebook.
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Search engine results have been changing quite a bit recently. With the addition of voice search, plus some new Google algorithm updates, it may require you to fine tune your strategy. In this series we will be discussing what you need to be considering in your content strategy. This is part 3 of a multi-part series.
Join our NEW SEO implementation group - visit vickywu.us for details!
Search engine results have been changing quite a bit recently. With the addition of voice search, plus some new Google algorithm updates, it may require you to fine tune your strategy. In this series we will be discussing what you need to be considering in your content strategy. This is part 2 of a multi-part series.
Join our NEW SEO implementation group - visit vickywu.us for details!
Search engine results have been changing quite a bit recently. With the addition of voice search, plus some new Google algorithm updates, it may require you to fine tune your strategy. In this series we will be discussing what you need to be considering in your content strategy. This is part 1 of a multi-part series.
Join our NEW SEO implementation group - visit https://vickywu.us for details!
A question I've been getting a lot recently from clients who are just getting into Facebook Messenger chat bots is whether or not they need to apply for the subscription messaging option. We provide some insight on that topic.
More tips available on our blog at https://vickywu.us/blog
I regularly pore through benchmark reports that some of the best companies out there are doing regarding social media.
Rival IQ recently shared their 2018 Social Media Industry Benchmark report, these are a few of the general highlights from across all industries that I found most helpful.
Find their report at https://www.rivaliq.com/blog/2018-soc...
View more of our marketing tips at https://vickywu.us/blog
How Does Your Local Business Get Found Online? Hint: It May Not Be Traditional SEO. 4 Tips to Get Your Local Business Found on Voice Search.
More marketing tips at https://vickywu.us/blog
Part 4 of our series on marketing your business on LinkedIn discussed some of the unique paid options which can be a great strategy for B2B marketing. Read more ahttps://vickywu.us/optimizing-linkedin-for-marketing-your-brand-part-4/
Resources discussed in this video: HubSpot's overview of LinkedIn Sales Navigator: https://blog.hubspot.com/sales/hidden-sales-navigator-features
Our Best Times to Post on Social Media eBook: https://vickywu.us/downloads/best-times-to-post/
This episode provides an overview of the best times to post on social media to see the best results and gain the most impressions.
Find more at https://vickywu.us/blog
LinkedIn Profile Optimization for Marketing Your Brand: Part 1
More marketing information and tips at https://vickywu.us/blog
Free social media profile audit for your business: https://vickywu.us/free-social-media-audit/
Listen to Part 2: https://soundcloud.com/vickywuguru/optimizing-your-linkedin-profile-for-marketing-your-business-part-4-paid-options
Optimizing Your LinkedIn Profile for Marketing Your Brand: Part 1
Request your free social media profile audit at https://vickywu.us/free-social-media-audit/
Listen to part 2: https://soundcloud.com/vickywuguru/optimizing-your-linkedin-profile-for-marketing-your-brand-part-2-summary-section
Changes are coming to the MLM business landscape, as we have seen with recent changes to some of the MLM platforms. If you are involved in an MLM, will you be prepared? And how can you have your marketing Plan B ready?
Plus a few ideas and mini marketing case studies on different ways we have used this strategy.
More marketing tips at https://vickywu.us/blog
I get SO many questions about marketing a business that are along the lines of "I'm working with a marketing expert, and they tell me that I need to do ____________. Do I really have to?"
This is my answer.
https://vickywu.us/blog
Why social media marketing is important for your small business
marketing
socialmediamarketing
https://vickywu.us/blog
How a Friend of a Friend Lost Her Entire 10K/Mo Etsy Store - and some steps you can take to prevent this from happening to you
https://vickywu.us/blog