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Today’s episode is titled “How to Become a Better Leader,” and features someone who truly embodies this ideal. Jake Himelstein is the President of BAMKO, a company known for its rapid growth, vibrant organizational culture, and innovative approach to brand merchandising. It also happens to be where I work!

With more than 20 years experience in finance and operations, Jake has led BAMKO through a period of incredible transformation - growing revenue nearly 300%, orchestrating a company-wide rebranding, and cultivating a “team-first” approach that empowers every member of our global team.

Jake’s journey is packed with valuable lessons on leadership, building a resilient culture, and succeeding in highly competitive markets. Whether you’re a business leader, marketer, or someone passionate about personal development, you’ll gain practical insights from Jake’s transparent leadership style, his commitment to growth, and the strategies he uses to inspire excellence at all levels.

If you’re ready to learn what it takes to become a better leader who drives results, and does so by building trust, empowering teams, and embracing change, this is the episode for you.

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BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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Today’s episode features an inspiring leader in the marketing world: Marc Binkley, President of the Calgary Marketing Association (CMA). As the head of Calgary’s premier marketing organization, Marc has unique insights into the latest marketing trends, strategies, and the real-world challenges marketers face every day.

Marc brings years of hands-on leadership and a deep understanding of what it takes to build powerful brands and foster marketing excellence. In this episode, he shares actionable advice on how you can elevate your marketing game, stay ahead of industry changes, and create lasting impact for your brand.

If you’re looking for practical tips and a fresh perspective directly from the top of Calgary’s marketing community, you don’t want to miss this conversation!

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BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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Today’s episode promises a fresh dose of inspiration for marketers, brand leaders, and anyone who’s tired of cookie-cutter content. Joining me is Aidan Brannigan, the creative force behind No Boring Brands - a company that turns conventional branding on its head and proves that marketing doesn’t have to be dull.

Aidan has built his career, and his business, on one bold truth - the right meme, at the right time, can ignite conversations and catapult brands into the cultural spotlight. During our fun conversation, we dig into how memes have become modern marketing superpowers, why humour really does drive engagement, and practical ways brands of all sizes can stand out in a crowded feed.

If you want your brand to be unforgettable, and not just another scroll-past, this is the episode for you. Get ready for actionable insights, Aidan’s best advice for brands looking to level up their meme game, and plenty of laughs along the way.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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Get ready for a super inspiring episode of BRANDING MATTERS! Today I'm sitting down with a close family friend - Bryan (Chad) Chadwick. Bryan’s story is wild: he’s done everything from making cool art and writing screenplays to helping global movements and winning a truckload of awards, including honours at Cannes, Clios, and more.

Bryan knows what it takes to build a brand from scratch and stand out in the marketing and creative worlds, but what really sets him apart is how he listens to his gut - that little “nudge” inside that can change everything. During our fun chat, we talk about real moments when Bryan trusted his instincts, and how you can use that same sense to shape your own brand, whether you’re promoting yourself online, pitching clients, or just chasing big ideas.

If you’re in advertising, marketing, or simply want to be memorable, Bryan’s advice is gold for taking your brand to the next level. The stories, wins, and lessons he shares are for anyone ready to break out of their comfort zone and get noticed for what makes them unique. Tune in, get inspired, and start using your “nudge” to build a brand that's genuinely yours!

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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I'm baaaaack! After taking the summer off to recharge, I’m kicking off a brand new season of BRANDING MATTERS - and what better way to get things started than with my older brother, Scott Goodson, the co-founder of StrawberryFrog and the brains behind Movement Marketing.

Scott’s helped global brands spark real change, won a ton of industry awards, and written the playbook on how to lead a movement instead of just another marketing campaign. If you’re looking to grow your brand, ignite loyalty, or leave your mark, Scott’s insights are pure gold.

If you're ready to dive in and build a brand that truly matters - the fall season premiere starts now!

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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Today, I'm thrilled to welcome back my dear friend Charity Gibson, the Founder and CEO of Paper Plane Coaching Company.

Charity is a true powerhouse in the world of branding and marketing. With her extensive experience as a tenured marketing professional, driven entrepreneur, mentor, social media expert, speaker, copywriter, and podcast host, she has become a go-to authority in helping individuals and professionals craft compelling brand stories across various mediums.

In this episode, Charity opens up about her incredible journey, sharing her experiences with remarkable candor and vulnerability. She bravely discusses her neurodiversity diagnosis and takes us through her inspiring story of overcoming homelessness to becoming the Chief Marketing Officer of a $650 million company. But Charity's story doesn't end there – she's now ventured out on her own, coaching others and helping them build powerful brands of their own.

You won't want to miss this very special episode as Charity shares her expertise on brand development, personal growth, and business strategies. Her insights on how to differentiate yourself are truly invaluable.

Tune in now to hear Charity Gibson's remarkable story and gain priceless branding wisdom that could transform your own journey. This episode is a must-listen for anyone looking to elevate their brand and make a lasting impact in their field.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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Today, I’m thrilled to introduce two extraordinary guests: Mercedes and Anastasia Korngut. As teen co-founders of Small Bits of Happiness, Mercedes and Anastasia are on a mission to help people—especially teens—find joy in everyday moments, build happy habits, and foster stronger connections between parents and teens. Their work has captured attention across North America, from their uplifting podcast Hack Your Happiness, where they interview celebrities, Olympians, and changemakers, to their innovative products designed to boost daily mood and well-being.

Mercedes, the producer and co-host of Hack Your Happiness, is also a writer and editor, sharing insights on happiness and connection in various magazines. Anastasia, a talented fashion designer, leads the creative vision at Small Bits of Happiness, focusing on intentional innovation and community impact.

Together, these sisters are redefining what it means to create positive change as young entrepreneurs in a challenging world. Get ready to be inspired by their passion, creativity, and practical hacks for happiness.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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Welcome to the first NEW episode of 2025! Today, I'm sitting down with an extraordinary woman, Jenna Quaranta, also known as JQ. Before you tune in, I want to issue a trigger warning: this episode deals with the sensitive topic of the largest mass shooting in U.S. history.

In our conversation, JQ shares her miraculous survival story from the Route 91 Harvest Festival shooting in Las Vegas. This horrific event not only changed the trajectory of her life, it also profoundly impacted her career path. JQ opens up about how this traumatic experience led her to become a Certified Mental Health Ambassador as well as launching her hugely impactful sales training business called "Field Sales Method".

Throughout our discussion, JQ reveals how she transformed her harrowing experience into a powerful tool for motivation and inspiration. She talks about leveraging her journey to create a unique personal brand that resonates with others, particularly in the sales industry.

Join us as we explore JQ's inspiring story of resilience, her insights on mental health in the workplace, and how she's using her experiences to make a positive impact in the business world.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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Today I'm sitting down with Bill Neff, the Head of Marketing at YETI, to uncover the secrets behind building one of the world's most coveted brands. Bill, a seasoned marketing expert with a passion for adventure, shares invaluable insights on YETI's journey from a hunting and fishing-centric company to a household name.

During our fun conversation, Bill emphasizes the critical importance of "finding the gap" in brand building. This strategy involves identifying untapped opportunities in the market and leveraging them to create a unique brand identity. He reveals how YETI has successfully implemented this approach, focusing on two key elements: realness and relevance.

Tune in to gain a deep understanding of YETI's marketing strategies, including how the company forges genuine connections with its audience, distinguishes between brand awareness and brand trust, and uncovers unexpected product relevance in niche markets. Bill's expertise offers a masterclass in strategic brand development, making this episode a must-listen for aspiring entrepreneurs and marketing professionals alike.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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In this episode I have the pleasure of welcoming back the incredible Amanda Russell - entrepreneur, professor, and author - who has redefined what it means to build influence in the digital age.

During our conversation, Amanda shares actionable insights from her journey as a marketing leader and CMO, revealing how to craft brand strategies that drive real engagement.

Tune in to:

Learn how to leverage influencer marketing effectively, based on Amanda’s pioneering academic programs at UCLA and Northwestern’s Kellogg School of Management.
Gain access to frameworks taught at Harvard, London Business School, and the University of Texas, designed to help you stand out in a crowded market.
Understand the difference between popularity and true influence, and how to cultivate lasting relationships with your audience.
Hear Amanda’s advice on developing the mindset and skills needed to lead and innovate in today’s fast-changing business landscape.

Whether you’re building a personal brand, launching a business, or looking to elevate your marketing game, Amanda’s expertise will equip you with the tools and inspiration to create real, lasting impact.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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In this episode I'm sitting down Chantal Miyagishima, the founder of Knitatude. Chantal's remarkable blend of passion and expertise has helped her grow her Instagram account to nearly 250,000 followers - simply by sharing her love for knitting and consistently providing valuable content to her community.

But her story doesn't stop there. With over 14 years of experience in advertising and media, including writing and creating commercials, Chantal brings a wealth of knowledge in crafting compelling messages and connecting with audiences. This background has been instrumental in launching Knitatude, allowing her to position the brand effectively, create engaging content, and foster a thriving, loyal community.

What truly sets Chantal apart is her disruptive impact on the knitting industry. She has reimagined what it means to be a modern knitter, breaking away from traditional stereotypes and inspiring a new generation of makers. Through her innovative approach and leadership, Chantal has not only built a brand but also empowered others in the creative community.

For anyone looking to build their own brand, this conversation is packed with actionable insights you won't want to miss. Chantal shares how to create authentic content that resonates with your audience, the secrets to growing an engaged community organically, and how to leverage your existing skills to launch and market your passion project.

Whether you're just starting out or looking to take your brand to the next level, you'll learn practical strategies for turning your expertise into compelling content that drives real engagement and business growth.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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Today, I’m thrilled to welcome Adam Constantine, Founder and CEO of ACE Creatives, to the show. If you’re thinking about changing careers - or you’re already in the middle of a big professional pivot - this episode is for you.

Adam’s journey is a masterclass in reinvention: from pro basketball player to social media mogul and creative agency leader, he’s navigated dramatic career changes while building a powerful personal and professional brand.

In our conversation, Adam shares the real-world lessons he learned moving from the court to the creative industry, and how he leveraged storytelling, digital strategy, and networking to make his mark in a completely new field.

Whether you’re an athlete, an entrepreneur, or simply someone ready for a fresh start, Adam’s insights on rebranding yourself - both online and off - will give you actionable steps to stand out, connect with your audience, and thrive in your next chapter.

So if you’re ready to turn the page and redefine your brand, let’s jump in!

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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In this episode, I’m thrilled to bring you a special conversation with Mandy Balak - a visionary leader who’s redefining what it means to connect, learn, and lead in the world of branding.

Mandy is also the President of The Gathering Festival - an event that’s so much more than a business conference. It’s a brand festival designed for those who crave real conversations, bold ideas, and meaningful connections. Forget lifeless keynotes and stuffy networking; The Gathering is where legendary brands and fearless leaders collide in an immersive, inspiring environment that sparks genuine momentum for your business—no matter its size.

Whether you’re a solopreneur, a startup founder, or part of a global brand, The Gathering offers:

Access to intimate, off-the-record conversations with the world’s top brand leaders
Actionable insights from keynotes, masterclasses, and workshops that go beyond the basics
Unique networking experiences that foster authentic relationships and new business opportunities
Immersive activations and unforgettable moments set against the stunning backdrop of Banff, Alberta, Canada.

You’ll leave feeling energized, equipped, and ready to take your brand to the next level. And with Mandy’s expertise in building transformative experiences, you’ll get an insider’s look at how The Gathering helps brands—from emerging to iconic—win hearts, minds, and markets.

Don’t miss your chance to be part of this movement. Register now for The Gathering Festival and experience the future of branding firsthand. See the links below to secure your spot—because this is where your next big brand breakthrough begins.

REGISTER FOR THE GATHERING IN LINK BELOW (GET $100 DISCOUNT WHEN YOU USE PROMO CODE "BRANDINGMATTERS")

🔗 https://www.thegatheringfestival.com/

CONNECT WITH MANDY IN LINKS BELOW:

🔗 https://www.linkedin.com/in/mandybalak/?originalSubdomain=ca

🔗 https://mandybalak.com/

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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Today I’m thrilled to welcome back the amazing Bill Petrie, the founder and creative director of Brandivate - a purpose-driven agency that’s become a powerhouse in brand strategy, marketing, and sales innovation. With over 23 years of executive leadership in the promotional products industry, Bill is recognized for his ingenuity, generosity, and unwavering commitment to helping businesses grow and stand out in today’s crowded marketplace.

Bill’s approach at Brandivate is all about igniting and accelerating client growth through market innovation, purposeful storytelling, and a relentless pursuit of excellence. Whether you’re looking to revitalize your brand, develop a cohesive marketing strategy, or execute a full-scale brand launch, Bill and his team bring a wealth of experience and tactical know-how to the table. They collaborate closely with clients to design and implement strategies that not only boost brand visibility but also drive real business results-from increased sales to improved organizational efficiency.

What truly sets Bill apart is his passion for mentorship, education, and giving back to the industry. He’s a celebrated speaker, a mentor to many, and a recipient of the 2024 PPAI Distinguished Service Award for his leadership and service in the promotional products space. Bill’s insights are rooted in practical experience, and his candid, bold, and often irreverent style ensures you’ll walk away with actionable ideas to elevate your brand.

If you’re ready to learn how to build a better brand, foster deeper connections with your audience, and achieve wild success in your business, you’re in the right place.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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Today I'm sitting down with Mark Schaefer - a true visionary who helps brands break through the noise and connect with their audiences in unforgettable ways. As the author of several bestselling books and a sought-after keynote speaker, Mark has spent decades helping businesses of all sizes craft strategies that stand out, resonate, and drive results.

During our conversation, Mark shares insights from his latest book, Audacious: How Humans Win in an AI Marketing World. This isn’t just another marketing book—it’s a wake-up call for anyone who wants their brand to thrive in today’s fast-paced, AI-driven landscape. Mark believes the secret to success isn’t trying to outsmart AI; it’s learning how to out-human it. And that’s exactly what he’ll teach us.

In this episode, you’ll gain practical strategies to take your brand from ordinary to extraordinary. Mark will show us how audacity—boldness, creativity, and fearless storytelling—can transform the way we approach branding. You’ll learn how to:

Craft compelling narratives that captivate your audience.
Choose the right platforms to amplify your message effectively.
Become a storyteller who inspires loyalty and advocacy from your customers.

Mark also shares jaw-dropping case studies from innovative leaders who’ve disrupted their industries and built legendary brands. Plus, he’ll give actionable tips on how you can infuse audacity into your marketing strategy today—whether you’re a solopreneur or leading a global team.

If you’re ready to elevate your brand and create deeper connections with your audience, this conversation is packed with insights you won’t want to miss.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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Today, I'm thrilled to be sitting down with Kate Torrance - the VP and Head of Brand, Content & Communications at SickKids Foundation. With over two decades of experience in advertising and communications, Kate has been instrumental in shaping SickKids' brand strategy and maintaining its position as Canada's top charity brand.

At SickKids Foundation, Kate leads the charge in driving awareness and raising funds for The Hospital for Sick Children in Toronto, ranked as the number two pediatric hospital globally. Her expertise has been crucial in launching groundbreaking initiatives like the globally recognized VS brand platform and the innovative Precision Child Health approach.

Before joining SickKids, Kate honed her skills at top-tier advertising agencies, where she led national campaigns for renowned brands such as Budweiser, Starbucks, and Coca-Cola. Her diverse experience and passion for making a difference in children's lives make her a fascinating guest for our podcast.

Today, we'll explore Kate's journey in brand strategy, her role in SickKids' philanthropic efforts, and how she's helping to shape the future of pediatric healthcare through innovative communication strategies. So, let's dive in and learn from one of the brightest minds in cause-driven marketing and communications!

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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Today I'm sitting down Mordy Oberstein, a renowned expert in the digital marketing landscape. As the Head of SEO Branding at Wix and Founder of Unify Brand Marketing, Mordy has been instrumental in shaping online visibility and fostering community engagement through innovative SEO strategies.

In this episode we delve into how SEO can be a powerful tool for enhancing your brand's presence online. By leveraging SEO, businesses can build credibility and grow brand awareness, which are crucial for establishing trust with potential customers. SEO also helps attract qualified traffic, ensuring that your website reaches the right audience, which can lead to increased conversions and revenue. Moreover, SEO is a cost-effective long-term strategy that can improve your marketing ROI and provide a sustainable competitive advantage.

During our fun conversation, Mordy shares how to integrate SEO into your branding strategy to boost visibility, credibility, and ultimately drive business growth. Whether you're looking to establish your brand as an industry leader or simply want to enhance your online presence, this episode provides valuable insights into the transformative power of SEO in branding.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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Today I'm sitting down with Daniel Murray, the powerhouse behind The Marketing Millennials! Daniel Murray is not just another marketing expert - he's a digital media maverick who has built a massive following of over a MILLION followers on LinkedIn.

As the founder of The Marketing Millennials and head of media at Workweek, Daniel brings unfiltered insights that will revolutionize how you think about branding and marketing.

In this can't-miss episode, we dive deep into:

Strategies for building a powerful personal brand
Insider tips on leveraging LinkedIn for maximum impact
The power of consistency in content creation

Whether you're a marketing professional, entrepreneur, or aspiring content creator, this conversation will provide the game-changing tactics you need to elevate your marketing and branding game. Daniel's no-BS approach and proven track record make this an episode you absolutely cannot miss. Tune in and prepare to be inspired by one of the most dynamic voices in modern marketing!

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BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
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instagram - @Branding_Badass
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website - BAMKO.NET

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Today, I have a special guest who turned a late-night craving into a multimillion-dollar empire—Seth Berkowitz, the co-founder and CEO of Insomnia Cookies.

Seth started his journey as a college student at the University of Pennsylvania, frustrated by the lack of late-night food options. With just a cell phone and a car, he began delivering warm cookies to fellow students, sparking the idea that would eventually grow into a nationwide chain with over 250 locations.

From humble beginnings to navigating challenges like near-bankruptcy and evolving business models, Seth's story is one of perseverance and innovation.

Join me as we explore how Seth transformed Insomnia Cookies from a side hustle into a beloved brand, sharing insights on entrepreneurship, resilience, and what it takes to succeed in today’s competitive landscape. Whether you're an aspiring entrepreneur or simply a cookie lover, this episode is packed with valuable lessons and delicious inspiration.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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Today, I'm honoured to have Alex Hunter as my guest—a true expert in branding and customer experience. Alex is renowned for his impactful roles as a keynote speaker and angel investor, as well as the creator and host of "Attaché," the award-winning online travel show that guides frequent business travellers through key insights of cities around the globe.

Alex formerly led the global digital strategy for the Virgin Group as the global Head of Online. In this role, he was instrumental in crafting and executing the digital presence for the Virgin brand across various platforms, alongside managing Sir Richard Branson's personal digital strategy.

Join us as Alex shares his wealth of knowledge on brand building and the critical aspects of customer experience.

Whether you're a branding novice or a seasoned pro, Alex's insights will equip you with fresh perspectives and strategies to elevate your brand. So sit back, tune in, and enjoy my conversation with Alex Hunter.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here**.

To advertise on the show click here**Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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Welcome to the first episode of an exciting new season! I'm absolutely thrilled to kick things off with a truly special guest - Brett Marz.

Brett is the co-founder of BAMKO, a leading force in the world of promotional products and branded merch. Renowned for their full-service approach and creativity, BAMKO is the most award-winning agency globally in their field.

I'm especially delighted to have this conversation because I recently joined the BAMKO team myself. So it's a unique opportunity for me to share the insights and strategies from a company that partners with some of the world's most iconic brands including Amazon, Tesla, Microsoft and Walmart, just to name a few.

In our fun discussion, Brett takes us on his personal journey in building BAMKO into a $600 million dollar powerhouse! We delve into what sets us apart in a highly competitive market, forging deep, emotional connections between brands and their audiences.

Brett also reveals some fascinating insights into the dynamic world of branded merch, discussing the innovative approaches that have fuelled BAMKO's success.

Get ready to be inspired as we explore the processes and visionary leadership that have made BAMKO "the biggest company you've never heard of".

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here**.

To advertise on the show click here**Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

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Welcome to a very special episode of Branding Matters! Today, we're switching things up with a unique twist that I'm thrilled to share with you. For this episode, the tables have turned, and I've invited the incredible Laurie Moore to take the reins as host and interview… me!

Laurie is no stranger to the art of storytelling and brand building. As the VP of Operations at PromoCorner, she brings a wealth of experience and insight to the table. Beyond her professional role, Laurie wears many hats: Content Creator, Digital Marketer, Storyteller, Crafter, Chief Fun Officer, Volunteer, and Mom. Her diverse expertise and zest for life make her the perfect guest host for this exciting episode.

Join us as Laurie delves into my journey, the inspirations behind Branding Matters, and the lessons I've learned along the way. We’ll explore some behind-the-scenes stories and share valuable insights that you won't want to miss.

So, sit back, relax, and get ready for an episode packed with laughs, learning, and a whole lot of heart.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help telling your brand story?
Learn more here**.

To advertise on the show click here**Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca

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In this very special episode, I’m thrilled to welcome a true branding genius, Nick Lateur!

As the Brand Director at HPG and the creator of the highly popular blog “Mondays with Nick”, Nick has made huge waves in our industry with his innovative and engaging content.

He's also the mastermind behind the hilarious and widely-loved PPAI Takeover videos. It's no surprise that Nick was ranked #1 on PPAI Online 18: The Best Promo Pros on social media!

Join us as Nick shares his journey, his creative process, and his top tips for building an unforgettable brand. This is an episode you won't want to miss!

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help telling your brand story?
Learn more here**.

To advertise on the show click here**Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca

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Today I'm sitting down with Linda Fanaras; the CEO of Millennium Agency, a renowned expert in B2B marketing and growth strategies, and a prolific author and speaker.

In this episode, Linda and I take you on a journey to understand how you can identify and claim your 'white space'—those unique market opportunities yet untapped by competitors—giving your brand room to grow and stand out. We also take a deep dive into the significance of colour in branding. Linda sheds light on how the right colour palette can not only enhance brand recognition but also influence customer behaviour and brand perception.

With Linda's extensive experience and strategic insights, this conversation is packed with valuable tips for anyone looking to refine their brand’s identity or carve out new paths in competitive markets. So, whether you are just starting out or you are thinking about refreshing your brand, this episode will equip you with the knowledge you need to make impactful decisions.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help telling your brand story?
Learn more here**.

To advertise on the show click here**Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca

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Today, I'm incredibly honoured to welcome back a visionary in the world of branding and marketing – Adam Morgan. Adam is the esteemed author of the groundbreaking book "Eating the Big Fish" and the brilliant mind who coined the term "Challenger Brands."

In his much-anticipated return to my podcast, Adam dives into his latest creative endeavour, a captivating podcast titled Let’s Make This More Interesting. This show is designed to shake up the conventional wisdom of branding, offering fresh insights and strategies to help brands stand out, be less dull, and make a lasting impression.

Join us as Adam shares his wealth of knowledge and provides actionable tips on how to transform ordinary brands into unforgettable ones. Whether you're a marketing professional, a business owner, or simply passionate about branding, this episode is packed with invaluable insights you won't want to miss!

Tune in to get inspired and learn how to make your brand less dull and more memorable.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help telling your brand story?
Learn more here**.

To advertise on the show, contact info@brandingmatters.ca or**click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca

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Today, I've got a special treat for you as I have the pleasure of sitting down with two BADASS women who are making big waves in the merch industry.

First up, we have Charity Gibson - the energetic and innovative new Chief Marketing Officer at Proforma. Charity has been a vibrant force in the industry, known for her creative strategies and dynamic leadership style.

Joining her is Johanna Gotlieb, the newly appointed Vice President of Business Development at Genumark. Johanna’s expertise in building relationships and her strategic vision have significantly propelled companies forward, making her a leading authority in the field.

In this episode, we're chatting about a topic that’s on the minds of many leaders today — how to attract top talent. In an era where job changes are frequent and the competition for exceptional team members is fierce, Charity and Johanna will share their insights on what makes a brand irresistible to potential candidates.

So, whether you’re a startup looking to build your team or an established brand aiming to keep your star players, you’ll want to lean in and listen to the powerful strategies these two leaders have to offer.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt on my website - brandingmatters.ca

About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - jgoodson@genumark.com

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Today I'm sitting down with Joey Coleman, world-renowned keynote speaker and the brilliant author of the best-selling book "Never Lose a Customer Again".

Joey is a customer experience expert, a consultant, and an acclaimed keynote speaker whose strategies have reshaped how brands engage and retain their customers.

During our chat, Joey will not only dive into the key concepts of his book, but he also discusses how you can leverage personalization and attention to detail to make every one of your customers feel like they’re the only one.

Stay tuned as we uncover the secrets of lifetime customer loyalty.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - jgoodson@genumark.com

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In this episode I’m sitting down with an inspirational leader who’s on a mission to change lives by changing the narrative about mental health.

His name is John Cameron, and he’s the CEO of Keller Construction Ltd. and the Founder of The John Cameron Foundation and Crescendo.

During our frank conversation, John opens up about his family's struggles with mental illness and shares his inspiring journey to change the stigma.

This is one heartfelt conversation you will not want to miss!

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - jgoodson@genumark.com

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Today I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor."

Contrary to popular belief his name is not Mark Burnett, but rather he's a brilliant gent by the name of Charlie Parsons. With a keen eye for storytelling, a pioneering spirit, and a knack for capturing the essence of human dynamics under pressure, Charlie has redefined the landscape of TV as we know it.

During our fun chat, Charlie shares his inspiration for Survivor, the challenges he met and how he overcame them. He also provides invaluable wisdom on brand longevity, strategic branding decisions, and the unparalleled impact of merchandise in cultivating brand loyalty and engagement. Get ready to be inspired and informed by a true branding pioneer!

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - jgoodson@genumark.com

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Today I’m sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters.

You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV.

What truly sets Ben apart is his unwavering dedication to making a positive impact in the world today. And the way he chooses to do that is with Generous Coffee - a purpose-driven brand he co-founded that empowers communities and changes lives, one bag of coffee at a time.

During our conversation, Ben opens up about his personal struggles with mental health. And he discusses how being on The Bachelor was a life-changing experience in more ways than he ever imagined.

This was truly one of my favourite conversations, and I hope you enjoy it as much as I did.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - jgoodson@genumark.com

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Today I’m sitting down with Luke Lintz - a remarkable young entrepreneur who achieved his first 7 figures before graduating from high school.

Despite facing huge setbacks and failures by the ripe old age of 24, Luke has emerged to become one of the most successful entrepreneurs of his generation.

With a social media presence exceeding one million followers on Instagram, Luke is not only a top influencer, but he also collaborates with some A-list celebrities including Kevin Hart, Snoop Dogg, and a family you may have heard of called the Kardashians, just to name a few. And it’s his partnerships with these iconic figures that reflect his reputation as one of the most sought-after brand builders in the world today.

During our frank conversation, Luke shares his insights, experiences, and triumphs that will empower you to elevate your own brand. Whether you’re like me and your child is a budding entrepreneur, or you’re a budding entrepreneur yourself, this episode is sure to change the way you look at business - and it might even change your thoughts about post secondary education.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - jgoodson@genumark.com

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My guest today is Cheryl Hunter - Founder & CEO of Magnify Your Message; a company that helps people with triumphant stories get their message out to the world through major media.

Cheryl has been featured on more than 100 media outlets including Dr. Oz, NBC News, Fox, PBS, Forbes Magazine, Inc., and Entrepreneur to name a few. She has also delivered four TED talks and has published two bestselling books.

During our conversation, Cheryl shares her brave story about a traumatic experience she endured at the young age of 18. Not only did this horrific event change the trajectory of her life and career - but it has helped her change the lives of everyone who is fortunate enough to work with her.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - jgoodson@genumark.com

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My guest today is Jenn Hermann - global expert on Instagram marketing and the genius behind 'Jenn’s Trends'. Jenn is also an author and internationally renowned speaker.

With her deep understanding of Instagram, Jenn has become a guiding light for businesses seeking to transform followers into paying customers. Her innovative approach and proven tactics have made her a go-to resource for anyone looking to master the art of social selling on this ever-changing platform.

Get ready to gain exclusive insights from Jenn as she unravels the secrets to helping you convert your insta followers into loyal fans and paying customers.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - jgoodson@genumark.com

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On this first “official” episode of 2024, I am beyond excited to be sitting down with a true powerhouse! Her name is Maz Farrelly, and she’s one of the brilliant minds behind some of the world’s most popular TV shows - including Dancing With The Stars, The X Factor, and Big Brother, to name a few.

With her wealth of experience in producing compelling content, Maz knows better than anyone that standing out is key to becoming a successful brand. And one of the best ways to do that is by being interesting.

During our fun conversation, Maz shares some valuable, witty and insightful tips on how to produce a memorable brand.

This episode promises to be one you'll soon not forget, and I hope you enjoy it as much as I did. And hopefully you'll learn a few things to help you with your branding.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - jgoodson@genumark.com

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This special edition of Branding Matters is dedicated to my beloved mother - Sylvia Engel Goodson - who died suddenly on Sunday, December 17th, 2023.

In it, I share my very personal eulogy about who Sylvia was;

As an artist.

As a writer.

As a yogi.

As a wizard.

As a wife.

And as a mother.

As a Bubby, and so much more!

It's the ultimate brand story about a woman I loved - very much.

And I encourage you to stick around til the end, as there's a very special treat you will NOT want to miss!

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

About MeHey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help creating brand awareness?
Learn more here BADASS MERCH

Let's stay connected!

instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
email - jgoodson@genumark.com

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In this episode, I had the privilege of sitting down with someone I'm proud to call my friend. His name is Mark Graham and he's Founder & CEO of commonsku - a software company specifically designed for the promotional products industry.

During our fun conversation Mark and I discussed everything from building communities to building connections.

Other topics include:

The importance of having a strong culture
How CANVA gives you simple tools to be more creative
Why consistency builds trust with your brand

I hope you enjoy our conversation as much as I did, and hopefully you learn a few things to help you with your branding.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre.

If you’re looking for help with your next project, email brandingmatters@genumark.com.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

I'd love to hear from you so let's connect!
Insta - @Branding_Badass
LinkedIn - Joelly Goodson
Website - BrandingMatters.ca

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My guest today is Jeremy Picker, Founder and Creative Director of AMB3R Creative - a fashion-forward business focused on bringing fashion to the people.

Jeremy's also the co-founder of ÉSTAINE, a company that designs luxurious accessories and apparel to help raise funds and awareness for cancer research. Which you'll discover, is a cause near and dear to Jeremy's heart.

Most recently, Jeremy was ranked #1 on PPAI’s Online 18 for 2023 - The Best Promo Pros on Social Media.

During our conversation, we cover everything from trends in fashion to trends in branded merchandise. This is definitely one of my favourite episodes, so I hope you enjoy it as much as I did.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre.

If you’re looking for help with your next project, email brandingmatters@genumark.com.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

I'd love to hear from you so let's connect!
Insta - @Branding_Badass
LinkedIn - Joelly Goodson
Website - BrandingMatters.ca

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My guest today is Darren Bondar, Founder of Spirit Leaf - Canada's largest recreational cannabis brand, which he sold in May of 2021 for $131 million dollars.

Not one to sit still, it didn't take long for Darren to start a new company called HEMPALTA - an agricultural technology company focused on innovative hemp processing and product creation.

During our fun conversation, we cover everything from building brands to building exit strategies. Other topics we cover include:

Why it's so important to have a good brand strategy
How to set yourself apart from your competition with branded merch
The “do’s and don'ts” of selling a business

I hope you enjoy my conversation with Darren, and hopefully you'll learn a few things to help you with your branding.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and center.

If you’re looking for help with your next project, email brandingmatters@genumark.com.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

I'd love to hear from you so let's connect!
Insta - @Branding_Badass
LinkedIn - Joelly Goodson
Website - BrandingMatters.ca

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My guest today is Kevin Maney - a bestselling author, award-winning columnist and Founding Partner at CTA- a consultancy that helps investors, startups and Fortune 500s become category leaders.

Kevin’s critically-acclaimed book Play Bigger, introduces business to the idea of category design and has sold more than 150,000 copies worldwide.

During our conversation we discuss everything from creating a new brand to creating a new business category.

Other topics include:

The value of dominant design

Why disruption is a bad word

How to create a category that matters

And why first to market doesn’t mean squat

I hope you enjoy our conversation and learn a few things to help you with your branding.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

I'd love to hear from you so let's connect!
Insta - @Branding_Badass
LinkedIn - Joelly Goodson
Website - BrandingMatters.ca

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My guest today is Diane Young, the CEO and Co-founder of The Drum - a leading global publisher for the marketing and media industries.

During our conversation we cover everything from learning about good marketing to learning from your mother.

Other topics include:

The difference between branding and marketing

Things you can do to become a better leader

How to sell value to your clients

Why self-promotion is important for building your brand

I hope you enjoy our conversation and maybe learn a few things to help you with your branding.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

I'd love to hear from you so let's connect!
Insta - @Branding_Badass
LinkedIn - Joelly Goodson
Website - BrandingMatters.ca

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My guest today is Jessica Janzen, the Co-Founder of The Love for Lewiston Foundation - a charity focused on treatments and finding a cure for Spinal Muscular Atrophy.

Jessica is an advocate for rare diseases, mental health, women empowerment and most of all joy. She’s also a Keynote Speaker, Author and Coach.

During our conversation we cover everything from pity parties to policy changes.

Other topics include:

How to use pain as rocket fuel for change

The importance of grit when creating a brand

And how to build community with branded merchandise.

Jessica’s story is truly inspiring and I hope you enjoy our conversation as much as I did.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

I'd love to hear from you so let's connect!
Insta - @Branding_Badass
LinkedIn - Joelly Goodson
Website - BrandingMatters.ca

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My guest today is Megan Golightly, the CEO & Founder of GoSimplified - a professional organizing business that changes lives by changing environments.

During our fun conversation we cover everything from building a brand to building connections with celebrity clients.

Other topics include:

Why it’s great to reinvent yourself

How fear cripples us

Why it’s important to ask lots of questions

The value of brand advocates

How to make your clients the hero in your story

What it takes to rise above your competition

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

I'd love to hear from you so let's connect!
Insta - @Branding_Badass
LinkedIn - Joelly Goodson
Website - BrandingMatters.ca

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My guest today is Dr. April Elliott - an award-winning medical doctor, executive coach, consultant, writer, and speaker.

Dr. Elliott has been the Section Head (and program founder) of Adolescent and Emerging Adult health in a leading Canadian hospital for the past 21 years. And last, but definitely not least, I am proud to say she is one of my oldest (in years not age) and dearest friends.

During our conversation we cover everything from working with adolescents to working on your personal brand.

Other topics include:

Why everyone should live out their passion

The value of emotional regulation

How to set a goal and make it happen

How to figure out your core values

And why it’s ok not to be everyone’s cup of tea

I hope you enjoy the conversation and learn a few things to help you with your branding.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

I'd love to hear from you so let's connect!
Insta - @Branding_Badass
LinkedIn - Joelly Goodson
Website - BrandingMatters.ca

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On today’s episode of Branding Matters I’m sitting down with world-renowned comedien Kevin Bozeman.

You might recognize the name, as Kevin was a semi-finalist on NBC’s “Last Comic Standing”. He has also appeared on Comedy Central, NBC, CBS and FOX.

During our fun conversation we cover everything from parenthood to cancel culture.

Other topics we discuss include:

How speaking your truth makes you more relatable

Why it’s important to be be flexible

The value of pushing boundaries

How to build a fan base

Why you should take your audience on a journey

The value of stepping outside your comfort zone

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

I'd love to hear from you so let's connect!
Insta - @Branding_Badass
LinkedIn - Joelly Goodson
Website - BrandingMatters.ca

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My guest today is Lavender Morantz - Bestselling author, international TEDx speaker, successful business woman and proud mama to two spirited daughters.

During her 20 year career, Lavender has founded multiple start-ups. She’s also a certified nutrition and wellness specialist who educates children and families about the importance of the mind, body, and soul connection. One way she does this is through her latest project which is a collection of children’s books she wrote and illustrated, called Conscious Kids.

Some of the topics we cover include:

Perfection paralysis
What defines a lifestyle brand
Knowing when to take a step back
Why it's important to know your area of genius
How to become a TEDx speaker
The power of resiliency
How to raise conscious kids

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

I'd love to hear from you so let's connect!
Insta - @Branding_Badass
LinkedIn - Joelly Goodson
Website - BrandingMatters.ca

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My guest today is Adam Rodricks - an award winning keynote speaker & bestselling author who is known as Canada's top expert at growing brands through digital marketing & social media.

Adam is also the best-selling author of Trigger Fingers (#1 on Amazon in 5 categories) And his work as a social media influencer has been featured on CBC, CTV, Yahoo, BNN, and nintendo.ca just to name a few.

I invited Adam to be a guest on my show to talk about branding on social - specifically LinkedIn. I wanted to learn why LinkedIn has become one of the most powerful networking tools for business. And I was curious to get his POV on the best way to spend your time while there.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

I'd love to hear from you so let's connect!
Insta - @Branding_Badass
LinkedIn - Joelly Goodson
Website - BrandingMatters.ca

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On today's show we talk about what it means to get NAKED. That is, Emotionally naked! My guest is William Branum - a Navy SEAL veteran who shares how the challenges of military training helped him change his life by changing his mindset and how he has turned this mindset into a business.

William talks about why is it important to have a purpose when building a brand, and how exposing your fears is one of the best ways to conquer them. We also touch on the importance of branded merchandise in creating brand awareness to drive new exposure.

Today William is a sought-after speaker, business coach and Founder & CEO of Naked Warrior Recovery.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

I'd love to hear from you so let's connect!
Insta - @Branding_Badass
LinkedIn - Joelly Goodson
Website - BrandingMatters.ca

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In celebration of Giving Tuesday I'm taking this opportunity to ask for your help!

Last month I entered the International Fab Over 40 competition and I'm excited to share I've made it to the 1/4 finals! If I win, I’m donating $10,000 to GEMS FOR GEMS - a charity I’m involved with that helps victims of domestic abuse get back on their feet. And recently, I found out that through the Gem’s scholarship program, the Esthetic Institute will match my donation - making it $𝟐𝟎,𝟎𝟎𝟎! This would mean two scholarships for two victims of domestic abuse.

It’s called Fab Over 40 but it’s really a numbers game and the person with the most votes wins. So.. I’m asking if you would please vote for me.

You can vote every 24 hrs and there are 2 ways to vote:

Free vote = 1 vote
Hope Vote - Donate to the Breast Cancer Foundation and your dollar amount equals your vote amount

Currently I’m at #6 and I need to get to #1 by this Thursday Dec. 1st to move on to the semifinals. Below is the link to vote.
https://votefab40.com/2022/joelly-goodson

Thank you so much in advance, I really appreciate your support in helping me help victims of domestic abuse get back on their feet!

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

I'd love to hear from you so let's connect!
Insta - @Branding_Badass
LinkedIn - Joelly Goodson
Website - BrandingMatters.ca

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My guest today is Stephanie Rose, Creative Director & Founder of Westrose Media - a photography/videography company that helps entrepreneurs and business owners revolutionize their brand.

You may not recognize her name…yet! But based on how talented and driven this BADASS is, I have no doubt it’s only a matter of time until Westrose Media becomes a brand you soon won’t forget.

I invited Stephanie to be a guest on my show to hear about her unconventional journey. I wanted to learn what inspired her to start a branding business. And I was curious to get her POV on Insta reels, and the important role they play in building a brand.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

I'd love to hear from you so let's connect!
Insta - @Branding_Badass
LinkedIn - Joelly Goodson
Website - BrandingMatters.ca

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In this episode of Branding Matters, I sit down with 2 people I used to watch every morning on TV. They are Dave Kelly & Tara McCool, and the shows I’m referring are ‘The Big Breakfast’ and ‘Breakfast Television’.

Today Tara is the Chief People Officer at Foundation Auto. She’s also the co-host of Calgary Next - a popular podcast that discusses the exciting and forward-looking programs and initiatives in Calgary.

Dave is a writer, producer, MC and the co-founder of Kelly Brothers Productions - a content company specializing in video and live events. He’s also the host of “Dave Kelly Live,” a live talk show that features many of Canada's most notable performers, athletes, and personalities.

I invited Tara & Dave to be guests together because I though it would be fun to have a little reunion. And let’s just say I was not disappointed! I was curious to hear what they've been up to since they left the limelight. And I wanted to get their POV on personal branding and if they had to change their own personal brands as they changed careers.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

I'd love to hear from you so let's connect!
Insta - @Branding_Badass
LinkedIn - Joelly Goodson
Email - info@brandingmatters.ca

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My guest today is Suzie Yorke - the Founder and CEO of Love Good Fats - the #1 Top Growing company in Canada in 2021 in Globe & Mail Report on Business.

A former triathlete, Suzie created this delicious line of snacks so North Americans could eat and enjoy "good fats" on the go. And in just over 3 years, her rocket ship food start-up exceeded $100mil in revenue.

I invited Suzie to be a guest on my show to talk about her mission. I wanted to learn why a single mom with a well-paying career took a risk - at 50 years old i might add- to launch her own brand. And, was curious to hear about her new venture and what her plans are with that.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review.

I'd love to hear from you so let's connect!
Insta - @Branding_Badass
LinkedIn - Joelly Goodson
Email - Branding Badass

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My guest today is Paddy Gilmore - the Founder of Studio Gilmore. Paddy is known around the world as “The Humour Consultant” because he helps brands use humour as a way to become more profitable.

With more than 20 years experience in advertising, and a Master’s degree investigating humour, Paddy has worked with numerous brands including Barclays, Three, Epson and Getty Images just to name a few.

I invited Paddy to be a guest in my show to talk about the role humour plays in branding. I wanted to learn how brands use it to connect with their consumers. And I was curious to get his POV on “cancel culture” and if he thinks it has affected the way humour is used today.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com

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My guest today is Shama Hyder, the CEO of Zen Media – a global marketing and digital PR firm.

Shama is known around the world as “a visionary strategist for the digital age”. She’s a web and TV personality, a bestselling author, and has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. And as if that’s not impressive enough, Shama has also been honoured at both the White House and The United Nations as one of the top 100 young entrepreneurs in the U.S.

I invited Shama to be a guest on my show to talk about the NEW Generation of consumers - better known as “Gen-Z”. I wanted to learn how brands are building connections with this generation. And I was curious to get her POV on the best way to curate content on social media.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com

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My guest today is Margaret Glover Campbell, COO of Virtual Gurus - the largest and most trusted virtual assistant marketplace in North America. What began as a small start-up in 2016, has skyrocketed into an award-winning business that puts diversity and inclusion at the forefront of everything they do.

A self-confessed science and ‘technology-geek’, Margaret has built some of North America’s most phenomenal, high-performing teams, and has worked closely with development groups to build exceptional, award-winning products.

I invited Margaret to be a guest in my show to talk about the social mission of Virtual Gurus. I wanted to know how a former marketing exec became one of the tech world’s most respected leaders. And I was curious to get her POV on the role swag plays in creating brand awareness.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com

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My guest today is Alan Weiss - one of the world's most highly sought-after consultancy experts. Alan's impressive list of clients include such well-known brands as Mercedes-Benz, Merck, Hewlett-Packard, New York Times and over 200 others.

Alan is also a best-selling author of 64 books. One his most famous books - “Million Dollar Consulting” - has been through five editions and appears in 12 languages around the world.

I invited Alan to be a guest on my show to discuss how to build a thriving consultancy. I wanted to get his POV on what role branding plays in that process. And I was curious to learn about value-based fees and why more businesses should adopt this concept.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com

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My guest today is Carrie Schiffler - the author of the new book “From The Corner of Bad And Ass”. As an actor who writes and a writer who acts, Carrie is best known for her critically acclaimed, one women show called Tabitha; A Girl and Her Box, which was produced by Ground Zero Theatre in Calgary, Alberta Canada.

Carrie received an honourable mention for ‘Lemon Opera’ in Lorian Hemingway’s short story contest. And her first collection of poetry, Umbilicus - earned myriad positive reviews as a meditation on the sensuous, and includes images by world-renown international artist Johanna Stickland - who also happens to be Carrie’s daughter.

I invited Carrie to be a guest on my show to talk about her new book. I wanted to know what inspired her to write such an open and honest memoir. And I was curious to learn how being so vulnerable has helped her develop a strong personal brand.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com.

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My guest today is Bobby Lehew the Chief Content Officer at commonsku.

As an industry leader, Bobby has won multiple PPAI - Promotional Products Association International awards. And, as a former distributor, he ranked three times on Inc. Magazine’s fastest growing private companies in the U.S. Bobby has also appeared on Dale Denham’s #Online18 - a list of the promo industry’s most Influential Social Media Voices.

Bobby also co-hosts a podcast with Mark Graham called skucast - the #1 podcast for entrepreneurs in the print and promotional product industry.

Recently I was fortunate to be a guest on skucast, where Bobby and I had a great conversation about podcasting. So much so, that I invited him here today to continue that conversation and dig a little deeper. What’s different about this episode is instead of me interviewing Bobby, we thought it would be fun to interview each other.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.
From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com

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My guest today is Amanda Russell, an award-winning brand strategist, author, keynote speaker, Olympic-level runner and former model. She’s a PhD who has taught at some of the top schools in the world, including Northwestern University - Kellogg School of Management, London Business School, Harvard Business School, The Wharton School and Stockholm Business School.

Amanda is also an advisor to top global brands including Automobili Lamborghini S.p.A. Cedars-Sinai International and Lionsgate and she speaks around the world on influence and the future of marketing. Her latest book, The Influencer Code is the official resource to influencer marketing for college programs worldwide.

I invited Amanda to be a guest on my show to talk about influencer marketing. I wanted to learn what myths surround the term “influencer.” And I was curious to get her POV on the difference between attention and influence.

𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 𝗶𝘀 𝘁𝗵𝗲 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝘀𝗽𝗼𝗻𝘀𝗼𝗿 𝗼𝗳 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀. From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com

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My guest today is Mitch Freed, the new CEO at Genumark - one of North America’s most trusted branded merch makers for over 40 years.

Mitch isn’t the first Freed to be on my show. You may remember his dad Mark Freed who I had the privilege of interviewing on one of my very first episodes. Since then, Mark has stepped down as CEO, passing the torch on to his first born son.

I Invited Mitch to be a guest on my show to talk about succession plans. I wanted to learn what finally led him to Genumark after starting his own business. And I was curious to get his POV on the pros and cons of taking over a family business.

Genumark is the official sponsor of Branding Matters. From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help with your next project, email brandingmatters@genumark.com today.

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My guest today is Faryl Morse, the Founder and CEO of Faryl Robin Shoes - a global independent footwear brand committed to empowering women.

Faryl has been a leader in the footwear industry for more than 20 years. Her passion for empowering women with the best footwear is what fuels her purpose. She believes all women should have access to footwear that makes them feel confident and beautiful regardless of age, identity, ethnicity, size, physical limitations, financial means & fashion sensibility.

I invited Faryl to be a guest on my show to talk about her mission. I wanted to learn how the Faryl Robin Shoe brand came to be. And I was curious to get her POV on her competition, and how they help elevate her brand.

💥 𝑰𝒇 𝒚𝒐𝒖 𝒘𝒂𝒏𝒕 𝒉𝒆𝒍𝒑 𝒄𝒓𝒆𝒂𝒕𝒊𝒏𝒈 𝒃𝒓𝒂𝒏𝒅 𝒂𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔 𝒇𝒐𝒓 𝒚𝒐𝒖𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔, 𝒆𝒎𝒂𝒊𝒍 𝒎𝒆 𝒂𝒕 𝒋𝒈𝒐𝒐𝒅𝒔𝒐𝒏@𝒈𝒆𝒏𝒖𝒎𝒂𝒓𝒌.𝒄𝒐𝒎

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My guest today is Danny Tomsett, a tech visionary and the Founder and CEO of UneeQ - a real-time technology platform that built and launched the first AI-powered digital human project. Today, digital humans are considered a main ingredient for brands who want to automate and scale immersive customer interactions in the Metaverse.

Danny’s entrepreneurial track record includes developing games at the age of eight and founding a Telecommunications company he started at 25.

He has earned several accolades which include winning the Sir Richard Branson ‘Virgin Business challenge’ and the ‘Deloitte Fast 50’ NZ awards as one of the country’s fastest growing businesses.

I invited Danny to be a guest on my show to talk about digital humans. I wanted to learn why they are considered a main ingredient for brands who want to automate and scale immersive customer interactions in the Metaverse. And I was curious get his POV on how the Metaverse is changing the way businesses are creating brand equity.

💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND, REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM

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My guest today is Jessica Higdon; Co-Founder of The Higdon Group - the number one network marketing training company that provides personal branding and marketing strategies for home-based entrepreneurs. Featured in Inc. 5000 as one of America's fastest growing companies, The Higdon Group stands apart by always giving back.

Jessica is also the co-author of “Time Money Freedom” - a book she co-wrote with her husband Ray, her partner in business and in life. In it they provide 10 simple rules to redefine what’s possible and how anyone can radically reshape their life.

I invited Jessica to be a guest on my show to share her brave journey from living out of a car to running a multi-million dollar empire. I wanted to learn about her relationship with money and how it has affected her success. And I was curious to get her POV on the role swag plays in creating brand awareness.

💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND, REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COM

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My guest today is Dale Denham, President and CEO of the Promotional Products Association International - better known as the PPAI. Dale’s also the man behind #Online18 - a list he created in 2014 highlighting the most influential social media voices in the Promotional Products Industry. And I'm excited to share, I made the list this year thanks to my podcast!

I invited Dale to be a guest on my show to talk about #Online18. I wanted to know what inspired him to start this prestigious list. And I was curious to learn how he decides who gets on it every year. And finally, as President of the PPAI, I was curious to get Dale’s POV on the role promotional products play in creating brand awareness.

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My guest today is Gair Maxwell - a Brand Strategist and global authority on helping organizations create legendary brands.

A former radio and tv host, Gair is an award-winning keynote speaker and author of the new book Big Little Legends; How Everyday Leaders Build Irresistible Brands. It's a book he wrote to help leaders identify timeless, universal secrets to help them create irresistible brands of their own.

I invited Gair to be a guest on my show to discuss “The Mona Lisa Effect”. I wanted to know how any brand, no matter what size, can become a legend. And I was curious to get his POV on why storytelling is at the forefront of a brand’s success.

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My guest today is Mathew Pierce; the Co-Founder of the #Hashtagslayer app - a startup Instagram marketing tool that’s helping small business owners reach their ideal clients on Instagram.

Not only does #Hashtagslayer optimize hashtags that are specifically tailored to your specific needs, it provides inside information that allows you to avoid banned hashtags, which can only cause problems and possibly get you banned from Instagram altogether.

I invited Mathew to be a guest on my show to discuss the “dos and don’ts” of hashtags. I wanted to know why they are such valuable branding tools when creating brand awareness on social media. And I was curious to learn what the optimum amount of hashtags is when creating a post.

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My guests today are Lana Van Brunt and Hayley Dineen - the Founders of Sackville & Co. - a design-focused, fashion-forward cannabis accessories brand based in NYC. Known for their cannabis products that double as home decor, Lana and Hayley’s aim for Sackville is to elevate the cannabis experience, appealing to both the connoisseurs and the curious.

In addition to Sackville & Co., this dynamic duo are also the brains behind Sackville Studios - a multidisciplinary cannabis design and production studio created by women who “like to smoke weed”. It’s also the first female-run studio to design and produce major brands for some of the world’s top cannabis brands.

I invited Lana and Hayley to be guests on my show to talk about their brand story. I wanted to discuss their passion for bringing cannabis to the forefront of the conversation. And I was curious to learn why they decided to buy the company back soon after they sold it in 2019.

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My guest today is Ranjay Gulati, an Indian-American organizational scholar and Professor of Business Administration at Harvard Business School.

Professor Gulati was ranked as one of the top ten most cited scholars in Economics and Business by ISI-Incite. And The Economist and Financial Times have listed him as among the top handful of business school scholars whose work is most relevant to management practice.

Gulati is the author of a number of books, and has been a frequent guest on CNBC and other media outlets. He has also served on the advisory boards of several entrepreneurial ventures.

I invited Professor Gulati to be a guest on my show to discuss his most recent book Deep Purpose - The Heart and Soul of High Performance Companies. I wanted to learn about the fatal mistakes leaders make when attempting to implement a reason for being. And I was curious to get his POV on what brands can do to pursue purpose more deeply.

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My guest today is Jay Baer, Hall of Fame Keynote Speaker, New York Times Bestselling author of 6 books and founder of five multi-million dollar companies. One of those companies is Convince & Convert - an experienced, highly focused analysis and advisory firm that creates effective, best-in-class digital marketing and customer experience strategies for the world’s most iconic brands.

Jay has been an advisor to more than 700 companies including Caterpillar, Nike, The United Nations and 36 of the FORTUNE 500. And he’s a “go-to source” for the press including NPR, USA Today, Time, Real Simple, CBC and many more.

I invited Jay to be a guest on my show to talk about the customer experience. I wanted to what talk triggers are and I was curious to get his POV on the role customer reviews play in the success of a business.

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My guest today is Kara Goldin, the CEO and Founder of Hint Inc.- one of the most successful beverage businesses of our time. Kara has received numerous accolades including being named one of InStyle’s Badass 50, Fast Company’s Most Powerful Women Entrepreneurs, and EY Entrepreneur of the Year for Norther California.

Kara is also the author of Undaunted - Overcoming Doubts and Doubters - a Wall Street Journal and Amazon best-selling business book. In it, Kara shares real stories about her fears and doubts, the challenges she encountered, and what she did to overcome them to become successful - both in business and in her personal life.

I invited Kara to be a guest on my show to talk about the meteoric rise of the Hint brand. I wanted to learn how she overcame an endless series of “no” and “you can’t” to becoming an iconic brand and the #1 flavoured water company in the U.S. And finally, I was curious to hear about Hint’s branding, and what they do differently to stand out in the crowded beverage space.

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My guest today is Dr. Janét Aizenstros, the Chairwoman and CEO of Ahava Group Global (AGG) — a women-led modern media parent company that serves Fortune and multinational media companies in fifteen locations around the world.

In 2020, Janét scaled Ahava Group Global to nine-figures, making it the fastest-growing, women-led digital consultancy founded by a black woman.

Janét is an award-winning, internationally recognized leader and investor that focuses on women entrepreneurs creating social impact through technology. We don’t have enough room to list all her accolades, but here are a few just to give you an idea of her rock star status - Excellence Award for RBC Canadian Women Entrepreneur Awards 2021 by Women of Influence, 2019 Conscious Company Media’s Top 22 Business Leaders, 2013-2014 YMCA-YWCA Woman of Distinction of Business and Entrepreneur, recipient of the 2020 WXN Canada’s Most Powerful Women Entrepreneur Award: Top 100, and Employer Of The Year for Canadian Business.

I invited Janét to be a guest on my show to talk about the importance of brand voice. I wanted to learn how she helps big brands target their consumers, specifically black women. And I was curious to get her POV on what brands need to do differently to maintain true sustainability.

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My guest today is Alex Morin, the Founder and CEO of Almost Enlightened Inc. a cutting-edge educational resource that encompasses business coaching, life coaching, professional writing, and an award-winning podcast by the same name. Alex is also the creator and host of another new podcast he launched in 2022 called Promonoise - an educational podcast geared specifically to the promo world.

Before launching Almost Enlightened, Alex had a thriving career in branding where he provided branded merchandise to suppliers like myself. After 20 years climbing the corporate ladder, Alex eventually became a partner at a thriving global corporation, where he’s still a shareholder today.

I invited Alex to be a guest on my show to talk about his eclectic career. I wanted to hear about his experience in the branding world, both good and bad. And, I was curious to learn why, at the peak of his career, Alex threw in the towel to become “almost enlightened”.

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My guests today are Maxx Mackay and his beautiful wife Tracy, who also happens to be my baby sister. Maxx and Tracy are the Co-Founders of Cozy Cottages - a thriving 5 star vacation home rental company they built from scratch (literally).

Tracy is one of the hardest working people I know. Never one to sit still, she has run several successful businesses (simultaneously I might add) all while being a mom to two amzing teenagers.

Maxx, her Kiwi partner in business and life, is equally entrepreneurial. Not only is he the Co-Founder of Cozy Cottages, he’s also the CEO of Top Notch Renos - a thriving renovations company in Montreal.

I invited this power couple to be guests on my show to talk about the Cozy Cottage brand. I wanted to learn what their secret to success is. And I was curious to hear how the pandemic has affected their business as well as the entire cottage rental industry.

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My guest today is Jordan Gilford, the Founder and CEO of Gems For Gems - a multi-faceted charity that focuses on the empowerment and economic recovery of female survivors of domestic abuse

Jordan has earned tremendous accolades for her work with For Gems Gems including being named one of Calgary’s Top 40 Under 40, a True Beauty Foundation Community Change Maker & the recipient of the Green Sparrow Agent of Change Award. And most recently, she was named on Aspioneer’s TOP 20 UNDER 40 list for 2021.

I invited Jordan to be a guest on my show to talk about the Gems For Gems brand. I wanted to learn what inspired her to start this much needed charity. And I was curious to learn what role branding plays in their fight against domestic abuse.

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My guest today is Tom Shepansky, one of the three founders of Canada's hottest and most creative agencies called RETHINK. You may not know the name, but you probably recognize their award-winning work for such iconic brands as A&W, IKEA, Westjet, Kraft and Molson just to name a few. Rethink is Canada's only national, independently-owned agency who's work has received Gold in all three of the Digital, Design and Agency competitions in Strategy’s Agency of the Year show.

Tom started Rethink in 1999 with Chris Staples and Ian Grais who have been the co-creative directors since inception. He currently sits on the Rethink Board of Directors with them and helps oversee the strategic direction of the company while continuing to coach and mentor the next generation of Rethinkers.

I invited Tom to be a guest on my show to talk about the Rethink story. I wanted to learn how 3 ad guys joined forces to build one of Canada’s most reputable creative shops. And I was curious to hear about Tom’s foray into the music world with his band called “TwoPointOh”.

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My guest today is one of the World’s Most Influential CMOs of 2021 according to Forbes. Her name is Andrea Brimmer and she is the Chief Marketing & PR Officer for Ally Financial - a digital financial services company that has disrupted the banking industry.

Referred to as the “Chief Disruption Officer”, Andrea spearheaded the creation of the Ally brand, developing everything from the brand pillars and cultural framework to the value proposition and delivery in the marketplace.

Her many honours and accolades include winning Adweek’s 2020 Brand Genius awards for marketers who have skillfully led their brands’ messaging to new heights. She has also been named three times to Forbes’ list of World’s Most Influential CMOs and is a two-time honouree of 100 Leading Women by Automotive News.

I invited Andrea to be a guest on my show to talk about her role in the re-branding of Ally. I wanted to know how she helped the company emerge with a strong reputation as a “different” kind of financial services company. And I was curious to learn what Ally does differently that makes them a disruptor brand.

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My guest today is Ray Higdon - Top Keynote Speaker, Co-Creator of the Play To Win Reality Show and Co-Founder of The Higdon Group - one of Inc. 5000 fastest growing companies in the U.S.

Ray is a two-time best-selling author and former #1 income-earner in a network marketing company he joined while in personal foreclosure. He's also a sought-after speaker and has shared the stage with Tony Robbins and Grant Cardone, along with many others.

I invited Ray to be a guest on my show to talk about his unbelievable story. I wanted to learn what motivates him to pay it forward and help others. And I was curious to get his POV on the role branding plays in the success of his business.

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My guest today is someone who is near and dear to my heart. His name is Aaron Lang and he is my second born son. Even though he's my baby, Aaron is 15 years old and a budding entrepreneur (not to mention incredible chef!)

I invited Aaron to be a guest on my show to ask me questions for a change. You see, on January 1st, it will be my one year anniversary since I launched Branding Matters. During that time, I have learned a lot! Not only about branding, but about podcasting. And since this is my last show of the year, I thought I'd do something a little different. I've had many people reach out to me asking questions about podcasting and what I've learned. So I thought it would be fun to have Aaron come on and share some of those questions, which I will answer.

I'm no expert by all means, but if what I've learned can help you in any way, then that's what I'm here for. So sit back, relax, and enjoy the show.

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My guest today is Romi Neustadt, a former lawyer and award-winning PR exec who traded in the billable hour to become an entrepreneur, author, speaker and business coach. For a dozen years Romi has been helping women find more time, purpose, money, balance, authenticity, fulfillment and possibilities. And (I quote) she’s having a freaking blast doing it!

Her first book, Get Over Your Damn Self: The No-BS Blueprint to Building a Life-Changing Business, received a GOLD AWARD from the Nonfiction Authors Association. And her latest book, You Can Have It All, Just Not at the Same Damn Time was published last year and was a SUCCESS Magazine “Must-Read Book for the New Year." Romi has been featured in Forbes, Inc., Fast Company and Success, and has appeared on Fox Business News and morning shows around the U.S.

I invited Romi to be a guest on my show to talk about her brand. I wanted to learn how she differentiates herself with her “No BS” approach. And I was curious to learn how a former lawyer who grew up in Montana, became a successful entrepreneur, best-selling author, in-demand speaker and “petty damn good wife and mom”.

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My guest today is Scott Snyder, the Chief Executive Officer at Bad Ass Coffee of Hawaii, a 31-year-old coffee franchise brand. Scott is an award winning marketing strategist and business growth consultant with a consistent track record of transforming early stage brands into category leaders. His special sauce is re-inventing legacy brands to realize new levels of success and relevance.

Prior to joining Bad Ass Coffee of Hawaii, first as a consultant and then as an investor, Scott was a founding partner at Xylem Digital, an international digital marketing and strategic growth agency that facilitated the rapid growth and expansion of over 40 brands in the food and beverage space including Chipotle, Jimmy Johns, Jamba Juice, Red Robin, Noodles, Einstein Bagel Brothers, and many more.

I invited Scott to be a guest on my show to talk about the meteoric rise of the Bad Ass Coffee of Hawaii brand. I wanted to learn what role branding plays in the success of a franchise brand and I was curious to hear how COVID has affected the franchise world.

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My guest today is Aimee Johnson, the Chief Marketing Officer of Zillow - the world’s largest real estate platform that offers customers an on-demand experience for selling, buying, renting and financing their homes.

As CMO of Zillow, Aimee is responsible for driving brand experiences and growing national brand awareness. Prior to joining Zillow in 2018, Aimee served as Sr.VP of Marketing Programs and Digital Innovation at Starbucks. And before that, she held leadership roles at both Campbell’s Soup Company and Sallie Mae.

I invited Aimee to be a guest on my show to discuss how she helped transform the Zillow brand int a household name. I wanted to learn what the secret to their success is. And I was curious to get her POV on how technology has changed the way people buy homes.

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My guest today is Jason Stang - one of Calgary's, if not Canada’s, most celebrated photographers.

Frequently roaming between Calgary and New York City, Jason has done award-winning work for MTV, Sony Music Entertainment, the New York Times Magazine, and Tommy Boy, just to name a few.

I invited Jason to be a guest on my show to talk about the role photography plays in branding. I wanted to learn how he always manages to deliver what the client wants in a unique and visually interesting way. And I was curious to get his POV on what role photos play in the development of a brand story.

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My guest today is Jane Cunningham, the co-author of the highly-acclaimed book Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It.

Jane is also the Co-Founder of PLH - the UK's leading market research agency specializing in female audiences. She began her career in advertising at such notable agencies at DDB and Ogilvy. As she rose through the ranks to become part of the leadership teams, Jane repeatedly noticed how female customers were perceived in ways that were - at best - inaccurate and - at worst – diminishing and dismissive.

I invited Jane to be a guest on my show to discuss why brands need to understand women’s motivations and decision-making in order truly be successful. I wanted to learn how she and her business partner Philippa, are attempting to right the wrong that’s still going on in branding today. And, I was curious to hear the story behind the name Brandsplaining.

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My guest today is Sue Semeniw, the President and lead “Love Coach,” for Divine Intervention Matchmaking - THE best dating service in Vancouver, Canada according to Consumer’s Choice.

Sue founded Divine Intervention over 15 years ago. And her 70% success rate is a testament to her passion for for connecting and helping others.

I invited Sue to be a guest on my show to talk about personal branding and how important it is in the dating world. I wanted to know how having a strong brand gives you an advantage over your competition. And I was curious to get her valuable tips on how to create a personal brand story to help you put your best face forward.

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My guests today are Jay Busselle and Jeff Solomon, the co-creators and hosts of Tacos with Jay&Jeff - an online show that puts the spotlight on epic marketing and branding. Because according to them, “TACOS make everything better”.

Jay lives in Phoenix and is the Director of Marketing for Equipment Zone; a Premier Reseller of Epson DTG, Die Sublimation and Solvent printers. He’s also the Founder of #promochat - a popular industry Twitter group. And he’s a highly sought-after public speaker and trainer on topics like marketing, social media and branding.

Jeff lives in LA and is a brand purpose advocate, promo consultant and publisher of FreePromoTips - a promo platform that spotlights positive things people and organizations in our industry are doing to help their clients with their branding.

I invited Jay & Jeff to be guests on my show to discuss what’s going on in the promo world these days. I wanted to get their POV on how things have changed since COVID. And I was curious to learn about their Tacos with Jay & Jeff Show and why they think it’s become such a success in such a short time.

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My guest today is Laura Quinn, Senior Director and Private Sector Lead at Purpose - a social impact and movement-building agency, where she leads client relationships with Danone North America, Uber, ViacomCBS, Bloomberg Philanthropies and others.

Laura's16 year career spans corporate purpose, sustainability, CSR and brand building across Europe, Asia and the US. She brings international perspective to reimagining the ways organizations can be a force for good in the world.

I invited Laura to be a guest on my show to talk about purposeful brands. I wanted to learn why more businesses need to start thinking wrong. And I was curious to get her POV on how brands can balance their profit with their impact on society and the environment.

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My guest today is Dr. Liane Davey - a New York Times Bestselling author, Harvard Business Review contributor and the host of the ChangeYourTeam blog.

Liane is also the co-founder of 3COze Inc., a company that helps organizations make teams more effective. Some of their clients include Amazon, Walmart, Aviva, TD Bank, and SONY PlayStation.

I invited Liane to be a guest on my show to discuss the challenges of team building, especially during “The Great Resignation”. I wanted to know what businesses can do to help their teams stay connected while working from home. And I was curious to get her POV on why a healthy corporate culture is important in developing a strong brand.

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My guest today is Allen Adamson; a world renown “brand guru” and sought-after industry commentator, who has appeared on NBC’s Today Show, CNBC’s Squawk Box and Fox Business Network. He is often quoted in The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes, for which he also writes a column on brand strategy. Allen is also the Co-Founder and Managing Partner of Metaforce - a marketing and product consultancy which takes a multi-disciplinary channel-agnostic approach to marketing challenges.

He is also the author of Shift Ahead - a book that uses fascinating first-hand accounts and detailed case studies, to explain how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands.

I invited Allen to be my guest on my show to talk about how brands deal with change. I wanted to learn what it means to “shift ahead”. And I was curious to get his POV on how the pandemic has changed the way businesses compete.

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My guest today is Aliza Freud, Founder and CEO of She Speaks; the leading influencer marketing & media platform connecting brands with female consumers. Aliza and her team help brands like Hershey's, Prudential, Kraft, Coca-Cola and others create and amplify authentic influencer content.

Prior to founding SheSpeaks, Aliza worked at American Express leading branding and marketing initiatives globally.

She’s also the host of the podcast 𝙎𝙝𝙚𝙎𝙥𝙚𝙖𝙠𝙨: 𝙃𝙤𝙬 𝙎𝙝𝙚 𝘿𝙤𝙚𝙨 𝙄𝙩 which features female CEOs, actresses, producers, authors and athletes who are shaping our world.

I invited Aliza to be on my show today to talk about influencers and the value of influencer marketing. I wanted to know why more and more businesses are using influencers to promote their brand. I was curious to get her POV on how covid has impacted the industry as a whole.

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My guest today is Ron Tite - Founder and Chief Creative Officer of Church+State; an agency that unifies content and advertising. He’s also a best-selling author, speaker and entrepreneur who has created award-winning work for some of the world’s most iconic brands including Air France , evian , Fidelity Investments Johnson & Johnson , Microsoft and Volvo just to name a few.

I invited Ron to be a guest on my show to discuss how brands navigate the blurry lines between advertising and content. I wanted to learn what the integrity gap is all about. And I was curious to get his POV on why more brands are choosing purpose over product.

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My guest today is Dion Johnson, better known as The Womanologist. Dion is a multi-award-winning Women’s champion with the re-empowerment of women at the forefront of everything she does. Her clients include CEOs, Directors and Thought Leaders, who understand that when they truly thrive (and not just act like they are) so do their organizations, industries and ultimately their brands.

Dion was born with a pronounced facial disfigurement and her story of ‘unmasking’ is a powerful metaphor that is captivating and inspiring leaders around the world to show up, and speak up authentically, within their sphere of influence.

I invited Dion to be a guest on my show to talk about her brave unmasking journey. I wanted to learn how she became “The Womanologist”. And I was curious to hear what inspired her to become such an influential change maker.

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My guest today is David Brier; the Founder and Chief Gravity Defier at DBD International; a branding agency that designs and transforms brands.

David is a Fast Company expert blogger and the subject of numerous articles in Forbes, ADWEEK, Huffington Post and Business Insider. He is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, which was presented to him by Shark Tank star and NY Times bestseller Daymond John.

He’s also an award-winning veteran and recipient of over 330 international industry recognitions in branding, rebrands, design and brand strategy.

And as if that’s not impressive enough, David is a best-selling author and his newest book “Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand You Need" is an Amazon best-seller and regarded as THE “branding bible”.

I invited David to be a guest on my show to talk about how brands can rise above the noise and gain the attention of their audience. I wanted to know why certain brands take off when others are left in the dust. And I was curious to learn about his YouTube series called “One Minute Wednesday”

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My guest today is James Nguyen; the Founder and CEO of inflexion media; an agency that scales companies, brands and individuals by building media brands. Their clients have been featured across global media outlets including Forbes, CNBC, ABC and many more.

Prior to starting inflexion media, James was the Co-Founder & Managing Partner at Anti Hero Capital, one of Australia's first investment funds exclusively dedicated to investing in blockchain technology and cryptocurrencies. And before that, he Co-Founded M5859 Apps; a global app agency whose founding team built official apps for brands such as BBC Worldwide, 20th Century Fox, Hell's Kitchen and ITV. And in his spare time, James is also a contributing writer at Forbes.

I invited James to be a guest on my show to discuss what it takes for a brand to become a media brand. I wanted to learn some of the ways media helps scale the value that brands offer. And I was curious to learn why it’s so important to use content for media leverage.

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My guests today are Josh and Rachel Lee, the Founders and co-owners of Standout Authority; a company that helps brands build human connections online.

Known as “the Dopamine Dealer of LinkedIn”, Josh spent the last 20 years building 16 businesses and is the author of the book “Balance is Bullshit”. In 2003 he started in online marketing with clients like MySpace and Google and controlled half a billion dollars in ad spend.

His beautiful wife Rachel (aka the Branding Ladyboss) has run multi-million dollar brand marketing strategies and campaigns for companies like Microsoft and Gartner. Today Rachel leads the marketing and branding strategy for Standout Authority and its clients. And her special sauce is helping brands find their unique voice and create influence in the digital space.

I invited this “dynamic duo” to be guests on my show to discuss why building human connections, is one of the most important things anyone can do in their business. I wanted to learn why B2B and B2C are taking a back seat H2H. And I was curious to learn what brands are doing differently since the pandemic to help them stand out on LinkedIn.

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My guest today is Tina Wells; entrepreneur, business strategist, and best-selling author. She is also the founder of RLVNT Media - a multimedia content venture serving entrepreneurs, tweens and culturists with authentic representation.

Tina has been recognized by Fast Company's 100 Most Creative People in Business, Essence’s 40 Under 40 and more. And for over two decades she led Buzz Marketing Group, an agency she founded at 16 with clients like Dell, The Oprah Winfrey Network, Kroger, Apple, P+G, Johnson & Johnson, and American Eagle just to name a few.

As if that’s not impressive enough, Tina is also the author of seven books, including the best-selling tween fiction series Mackenzie Blue, its 2020 spinoff series, The Zee Files, and the marketing handbook, Chasing Youth Culture and Getting It Right.

I invited Tina to be a guest on my show to discuss how she became an “accidental entrepreneur. I wanted to learn about her Elevation Tribe and I was curious to get her POV on how diversity has changed in the world of branding.

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Today I’m sitting down with the Senior Executive Vice President & Chief Marketing Officer for the National Hockey League, better known as the NHL! Her name is Heidi Browning and she is a passionate pioneer in digital, mobile and social marketing.

Heidi is also a sought-after featured speaker at industry conferences, including CES, TEDx Women, Variety Entertainment Marketing Summit, Adweek and the Youth Marketing Summit, just to name a few. Her honours include Adweek’s Most Powerful Women in Sports, Most Powerful Women in Music by Billboard,and recently she was named one of Forbes’ World’s Most Influential CMOs in 2020!

I Invited Heidi to be a guest on my show to discuss generational trends in attention and brand engagement. I wanted to learn why marketing to Millennial and Gen Z audiences is essential for engaging young sports fans. And I was curious to get her POV on what it’s like to be a woman at the helm of a mostly-male dominated industry.

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My guest today is Matt Skallerud, the President and Founder of Pink Media; a revolutionary company that specializes in LGBTQ+ online marketing.

Back in 1995 when the internet was just in its infancy, Matt launched GayWired.com, which quickly skyrocketed to become one of the top 3 LGBTQ websites worldwide.

I invited Matt to be a guest on my show to chat about Pink Media. I wanted to learn what they do differently to help brands reach the LGBTQ market. I also wanted to talk about stereotyping and what steps brands can do to avoid it. But most of all, I was curious to hear how Matt became known around the world as "The Accidental Social Media Star” thanks to his popular new online show #ILoveGay Today.

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My guest today is Pauline Brown, longtime leader in luxury goods and former Chairman of LVMH North America. Pauline is renowned around the globe for acquiring, building, and leading some of the world’s most influential brands.

In her groundbreaking book, Aesthetic Intelligence, she shows businesspeople how to harness the power of their own senses to create products and services that delight their customers and build businesses that last. Her book is based on a course that she designed and taught at Harvard Business School.

I invited Pauline to be a guest on my show to talk about The Business of Aesthetics. I wanted o learn about “the other AI” - Aesthetic Intelligence and why it’s important. And finally, I was curious to get Pauline’s POV on why taste matters.

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Today I’m sitting down with a very special guest who is near and dear to my heart. His name is Aiden Lang, and he is a proud member of the LGBTQ+ community. He’s also one of Calgary’s most celebrated drag queens under the age of 18. And most important of all, Aiden is my son.

Since the ripe old age of 14, Aiden (aka Crystal Guyser) has been performing at popular all ages drag venues around town; the most famous one being the main stage at Calgary Pride.

I invited Aiden to be a guest on my show to help celebrate Pride Month. We thought this would be a great opportunity to share his journey on how he created the Crystal Guyser brand. As you will soon discover, Aiden is anything BUT shy. And his story is one we can all learn from when it comes to living our authentic truth.

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My guest today is Adam Morgan, the highly respected author of ‘𝗘𝗮𝘁𝗶𝗻𝗴 𝗧𝗵𝗲 𝗕𝗶𝗴 𝗙𝗶𝘀𝗵: 𝗛𝗼𝘄 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝗿 𝗕𝗿𝗮𝗻𝗱𝘀 𝗰𝗮𝗻 𝗰𝗼𝗺𝗽𝗲𝘁𝗲 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝗕𝗿𝗮𝗻𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀’.

This International best-seller not only popularized the term ‘challenger brand’, it also outlined a process for doing more with less and its principles have been widely praised and imitated around the world.

I invited Adam to be a guest on my show to discuss Challenger Brands and learn about his new book titled “𝗢𝘃𝗲𝗿𝘁𝗵𝗿𝗼𝘄 𝗜𝗜: 𝟭𝟬 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗿𝗼𝗺 𝗮 𝗻𝗲𝘄 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝗿𝘀”. I wanted to learn what it means to adopt a challenger mindset. And I was especially curious to learn about Adam’s surprising fetish.

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My guest today is Chip Walker, the head of strategy and a partner at StrawberryFrog. Chip is recognized for his expertise in brand creation and re-invention, and has led the charge in transforming brands such as Goldman Sachs, Lexus, Bank of America, Jim Beam, and Heineken. He is a frequent speaker at some of the branding world’s major events, including the Cannes Lions Festival, the Advertising Research Foundation, Sustainable Brands and the Conference Board. And his writing and opinions have appeared widely in places like Adweek, the New York Times, Chicago Tribune and CNBC.

I invited Chip to be a guest on my show to talk about his new book “Activate Brand Purpose” that he co-wrote with Scott Goodson. I’m excited to have Chip here today to discuss what it means to “activate” purpose and why it’s so important to the success of a brand.

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Today I’m sitting down with Tom Bassett, the Founder of Bassett & Partners: a brand and design strategy agency in San Francisco.

Prior to starting his own agency, Tom was the head of strategic brand planning at Wieden + Kennedy, the ad agency for a little known brand called Nike. He also worked at TBWA Chiat/Day where he helped build the Apple brand, and where he got to spend time with the late, great Steve Jobs.

I invited Tom to be a guest on my show to talk about strategy and why it’s so important when building a brand. I also wanted to discuss Briefly - a brilliant film he created that gives us the POV from creative leaders about what they need and want out of a creative brief.

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My guest today is Jordan Doucette, Partner & President of No Fixed Address; an award-winning independent ad agency. Jordan’s natural talent for communicating, storytelling and collaborating with others is at the heart of her success.

Jordan's work is not only groundbreaking and incredibly brave, but it has been recognized by most major advertising award shows, including Cannes, the One Show, the CLIOs and the CASSIES.

I invited Jordan to be a guest on my show to talk about brand building during a pandemic. I wanted to learn how brands go to market differently now vs before COVID. And I was curious to get her POV on what trends are here to stay.

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Today I’m sitting down with a blast from my past – literally! His name is Bob Marier and he is the Principal and Founder of Hired Sobriety - a leading personal recovery services group that offers professional support to addicts and their families.

After more than 17 years in long term recovery from alcohol and substance abuse, today Bob is internationally known as the Celebrity Sober Coach. His clients include everyone from professional athletes to public figures, most notably the former mayor of Toronto Canada, the late Rob Ford.

I invited Bob to be a guest on my show to learn about his incredible journey. I wanted to know what’s behind his bold branding and how a guy from Montreal became one of the world’s most sought after interventionists with more than 400,000 followers on Instagram.

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My guest today is Lindsay Stein, the CEO of “Today, I'm Brave”; a global nonprofit focused on unlocking bravery in every child, teen and young adult around the world. Founded 5 years ago by David Angelo - the CEO of David&Goliath, their mission is to empower our youth to overcome their biggest obstacles in the areas of diversity, equity & inclusion; education; and health and wellness.

Before joining “Today, I’m Brave, Lindsay worked at Campaign Magazine, the world’s largest advertising trade publication. During her time there, she launched the Female Frontier Awards and Power of Purpose Awards, while expanding and evolving the Inclusivity and Creativity Awards.

I invited Lindsay to be a guest on my show to learn how a nonprofit organization like Today, I’m Brave establishes a strong brand. I wanted to learn what they do differently when to comes to their branding, and I was curious to learn what challenges covid has brought to the nonprofit world.

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My guest today is Christine Lieu, the founder and President of CL Designs; a design and branding company that helps start-ups and small businesses level up and boost sales. At the ripe old age of 30, Christine was recently named in Yahoo News as one of the Top 10 Graphic Designers to Watch in 2021. She has been nominated for RBC'S Women of Influence Award and a won a Digital Publishing Award for her work in Maclean’s Magazine.

When Christine's not busy helping her clients with their branding, she is hosting her Brand Party Podcast, where she and her guests deliver fun, honest, to-the-point advice that listeners can implement in their entrepreneurial journey.

I invited Christine to be a guest on my show to talk about Pinterest. I wanted to learn why it’s such and important and under-utilized branding platform. And I was curious to learn what role Pinterest plays in helping brands grow their audience in the digital space.

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Today I’m sitting down with Shane Wenzel; the President of Shane Homes - one of the largest and most recognized home builders in Calgary, Canada.

Following in his father’s footsteps, Shane joined the family business which seemed only natural since it was named after him. He started off in sales and quickly worked his way up the ranks, becoming the President of the company in 2010. Since then, Shane has been instrumental in creating a high profile brand, using various digital platforms to connect with his audience on a more personal level.

I invited Shane to be a guest on my show to learn how a home builder goes to market to become an award-winning brand. I also wanted to discuss the impact covid is having on the home building industry, and I wanted to get his POV on what new homes will look like in the post-covid world.

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Today I’m sitting down with Jeremy Miller, a globally recognized branding expert and #1 Globe and Mail Bestselling Author of the books Sticky Branding and Brand New Name.

For Jeremy, branding is deeply personal. After watching his family’s business nearly hit rock bottom, he was forced to take a long hard look at the way their company was run.

What Jeremy realized is that it wasn’t his company’s sales people or marketing processes that were failing, it was their branding. This caused him to regroup, revamp, and rebrand the business. And within a year the company turned the corner and rocketed into a successful brand.

I invited Jeremy to be a guest on my show to learn what makes a brand “sticky” and why it’s important to know the difference between branding and marketing. I wanted to learn about digital saturation and how it impacts branding. And finally, I was curious to hear what he thinks the future of branding looks like in a post-covid world.

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My guest today is Jo-Anne Reynolds; the Founder & CEO of Sexy AF. Contrary to what you might think, AF stands for alcohol free and Sexy AF is a 100% alcohol-free company that produces the world’s best tasting, alcohol-free spirits.

I invited Jo-Anne to be a guest on my show to learn how this mother of two created a successful, award-winning brand right in the middle of a global pandemic. I wanted to discuss her sexy name and branding. And I wanted to get her POV why there’s been a recent a rise of the non-alcoholic and alcohol-free culture.

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My guest today is Andy Nairn, one of the founders of Lucky Generals; a creative company for people on a mission.

In 2020, Campaign named Andy the "Top Brand Strategist in the UK", for the 3rd time in 10 years. And Business Insider named him one of the "Top 5 Creative People in World Advertising."

Recently, Andy launched his first book called “GO LUCK YOURSELF - 40 ways to stack the odds in your brand’s favour.” And here’s the best part - ALL the royalties from this book are going to help working class kids get a lucky break into the creative industry.

I invited Andy to be a guest on my show to discuss the role luck plays in branding. I wanted to know why it’s considered taboo in business. And I was curious to get his POV on what role mindset plays on turning misfortune into good fortune.

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Today I have the pleasure of sitting down with Shirley Weir; the Founder of a hugely popular online community with more than 27K members and counting. The name of this community is called Menopause Chicks and Shirley’s mission is to empower women by helping them navigate midlife with the right health information.

Shirley speaks regularly at popular events all over and in 2018, her first book called MOKITA reached #1 on Amazon in women’s health.

I invited Shirley to be a guest on my show because I wanted to talk about her Menopause Chicks brand and learn about the challenges she faced in her quest to shift people’s mindset on the subject. As well, I wanted to learn why our cultural attitude toward menopause is still so shrouded in stigma and silence.

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Today I’m sitting down with Martyn Tipping; one of the world’s foremost naming professionals and brand strategist. He’s also a writer and content creator who has overseen high-profile branding projects for clients in all major industries, all over the world.

Born and educated in the UK, Martyn moved to New York City where he has worked on some of the biggest corporate name changes including Zeneca, Accenture, Altria and more.

I invited Martyn to be a guest on my show to discuss what’s happening in the naming space these days. I also wanted to get his POV on what names new brands should avoid in the post-covid world. And last, but definitely not least, I’m curious to learn about Martyn’s short-lived stand-up comedy career that ended on the night he opened for Chris Rock.

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My guest today is Rosita Hall; one of the top 100 black women to watch in Canada. She is an entrepreneur extraordinaire, speaker, coach & Canadian best-selling author. I’m not exaggerating when I say this woman is a force to be reckoned with! Those who know Rosita best, describe her as the Motivation Sensation with a BIG heart.

Rosita is the recipient of several prestigious awards for her leadership capabilities and her work in empowering women. And she is currently working on her 3rd book called, “Authentic Leaders Rock!”

I invited Rosita to be a guest on my show to discuss personal branding and the importance of connection. I also wanted to get her POV on the power of authenticity and why it’s important to tap into your “why factor” to be successful.

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Today I’m sitting down with Dain Walker, a Brand Strategist and Founder of Victory Front - one of Australia’s fastest growing brand design firms.

Dain has worked with countless high-profile, multi-million dollar startups and well-established brands, creating go to market strategies that help them penetrate the market. He's known around the globe for his remarkable ability to put companies on the map at an accelerated rate.

Dain’s proven track record starts with himself. He began branding on Instagram and quickly grew his account to over 200,000 followers inside of 12 months.

I invited Dain to be a guest on my show to discuss branding on SM, specifically Instagram and LinkedIn. I also, wanted to learn more about his personal brand, and how a guy who was broke built a seven figure income in less than 2 years.

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Today I’m sitting down with a man I’m proud to call “boss”. His name is Mark Freed and he is the President and CEO of Genumark - the largest Canadian-owned distributor of promotional products and corporate apparel in the country. Recently, Genumark was named Top Large Distributor and National Distributor of the Year by the PPPC which is our industries most prominent association and considered to be the "Voice of the Best Branding Solution in Canada".

Before Mark began his career in branding more than 25 years ago, he practiced law for ten years after graduating Osgoode Hall Law School in Toronto, Canada. Since he’s been at the helm, Genumark has grown to become one of the best and most well-respected companies in the industry.

I invited Mark to be a guest on my show to learn about his journey from lawyer to swag boss and hear how things have changed over the last 25 years. I wanted to know why he’s so passionate about instilling a customer-centric culture. And I wanted to get his POV on what we do differently at Genumark to help our clients during these challenging times.

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Today I have the pleasure of sitting down with another one of my siblings. This time it’s my older sister Anna, who is the President and Founder of Anna Goodson Illustration Agency; one of the world’s leading Illustration agencies known for connecting creative thinkers with illustrators and motion graphic artists from around the globe.

By championing an inclusive, culturally diverse family of talented humans, Anna’s agency helps brands transform their ideas into powerful visual content.

I invited Anna to be a guest on my show to learn why illustration is becoming more popular with brands as a way to differentiate themselves. I also want to discuss why diversity has always played such an important role in her agency’s branding.

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In this episode I'm sitting down with Chris Kneeland, the Co-founder and CEO of Cult Collective; North America's leading marketing engagement agency. Chris is also the founder of The Gathering - a Forbes top rated business summit and a master class for brand and business leaders looking to reap the benefits of a "cult-like adoration".

This celebrated author, speaker and marketing maestro knows that true customer engagement isn’t about getting people to buy—it’s about getting them to buy in. He believes when customers get involved, contributing their voice, and not just their dollars, they are worth their weight in gold.

I invited Chris to be a guest in my show to learn about cult brands and what they do differently to foster a community of users. I also wanted to get his point of view on loyalty programs and what, if any, their role plays in branding.

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My guest today is Lisa Anna Palmer; the Founder and CEO of Light Your Leadership Brand Institute and international best-selling author of Light A Fire In Their Hearts: The Truth About Leadership.

With more than 25 years experience, Lisa has coached and facilitated workshops for thousands of executives from all over the world, with a special focus on leadership. And most recently, she was selected as one of the Top 100 Canadian Professionals for 2020.

I invited Lisa to be a guest on my show to get her POV on what role leadership plays in the success of a brand. I also wanted to discuss what it takes to be a great leader and what challenges covid has presented while working remotely.

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In this episode I’m sitting down with with Kathy Cheng , one of Inc. Magazine’s Top 100 Female Founders of 2020.

Kathy is the President and Founder of Redwood Classics. You may not recognize the brand, but chances are you’ve seen or even worn their clothing.

Redwood Classic is a leading apparel manufacturer that provides fashion forward, made in Canada clothing to both the retail and promotional products industry.

Kathy is a staunch advocate for diversity in the workplace, and is equally passionate about helping provide opportunities for communities underrepresented in the fashion industry.

I invited Kathy to be a guest on my show to discuss her being named one of Inc. Magazine’s Top 100 Female Founders of 2020. I wanted to get her point of view on why there’s been a growing demand for made in Canada products. And I was curious to learn about her “Maker to Skin” philosophy and what’s at the core of the Redwood Classics brand purpose.

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This episode of Branding Matters is a little different. The conversation takes a bit of a detour away from branding and veers into more of a spiritual direction. The reason being is that just over 4 years ago, my guest was given one year to live. But against all odds, this unicorn is still here and living what he describes as “a life with purpose.”

His name is Jim Button, and he is the Co-Founder of one of Calgary’s favourite breweries - Village Brewery. A true leader in marketing and community building, Jim’s passion for community investment has earned him impressive accolades which include a philanthropy award from the Canadian Association of Fundraising Professionals, TWO “Top 40 Under 40” awards with Avenue Magazine, and Community Builder of the Year award from the Alberta Small Brewers Association, just to name a few.

I invited Jim to be a guest on my show today to discuss why he thinks it takes a village to build a brand. I also wanted to discuss Jim’s new fundraising program that focuses on the mental health of kids living with cancer.

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My guest today is David Avrin; the author of the celebrated marketing books: It’s Not Who You Know It’s Who Knows You! And Visibility Marketing! And his latest book: Why Customers Leave (and How to Win Them Back) was named in Forbes as “One of the 7 Business Books Entrepreneurs Need to Read.” A former CEO group leader and executive coach with the world’s largest chief executive organization, David has helped thousands of CEOs and business leaders with their brands. This rock star (yes he used to be in a band) is one of the most in-demand Customer Experience and Marketing Keynote Speakers and Consultants in the world today. I invited David to be a guest on my show to discuss the recent shift in customer mindset and expectations. I also wanted to get his point of view on why customer experience is important to the success of a brand and why being good at what you do is no longer good enough.

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Matt McGowan is the Director and GM at Snapchat Canada - the world’s most innovative company of 2020 according to Fast Company. Before joining Snapchat in the fall of 2019, Matt was the president of Adestra, a software company he sold to Upland Software in Dec 2018. And prior to that, he held a leadership role at Google where he focused on its expansion in the advertising and marketing space. Originally from New York, this former Wall Street professional now lives in Toronto Canada, with his beautiful wife and 2 young kids. When he’s not working, Matt sits on numerous boards including the CPA Ontario, the Banf Wolrd Media Festival, and C2 Ventures, an early stage Venture Capital company. I asked Matt to be a guest on my show to get his point of view on branding and what impact it’s having on the digital space. His thoughts on why Snapchat is experiencing such success over the last couple years and what the future of the Snapchat brand looks like in the post-pandemic world.

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My guest today is an old friend from my university days, Charles Rosen. Since those crazy days at UWO (University of Western Ontario) Chuck, as we fondly called him, has had an incredibly diverse career…or should I say several careers. From successful lawyer, to movie producer, to starting his own New York ad agency where he worked with some of the world's most iconic brands like Coca-Cola and Ben & Jerry’s. He even tried his hand at politics where he worked with Hillary Clinton. Today Chuck is building his own successful brand in his latest career as a farmer. Yes, Charles Rosen is a farmer. He is the Founder of Ironbound Farm - home of Ironbound Hard Cider and New Ark Farms. Nestled in the foothills of the New Jersey Highlands, this is no ordinary farm and by all accounts, no ordinary cider. What makes Ironbound Farm and Ironbound Hard Cider so unique, other than it’s founder, is it was built on the belief that businesses must take responsibility for the impact they have on the social, economic, and ecological well-being of their communities. It’s a unique social enterprise network committed to building a collective of local farmers, food producers, retailers, and restaurateurs as an alternative food economy in which land and people thrive. I invited Chuck to be a guest on my show, not only because of his larger than life personality, but when I think about how brands are making a shift from “It’s all about me” to “it’s all about “we” Chuck puts his money where his mouth is.

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Bonnie Rothman is the President and Founder of Company B - a successful New York communications firm that helps brands connect with their customers through compelling story-telling. Company B was built on the promise of pinpointing a brand’s story to shape messaging, execute public relations and social media campaigns, and launch brands with exacting, exciting content. As a former contributor to The New York Times, and screenwriter mentored by Norah Ephron, Bonnie knows what makes a story take hold. She has worked with global brands like Kraft Foods, Kaplan and eBay, non-profits like the Leukemia & Lymphoma Society and early and mid-stage tech companies. Her partner Judy Kalvin, has over two decades of experience in public relations specializing in creative services agencies and marketing tech companies. Judy’s top-tier clients have often been mentioned in such publications as The Wall Street Journal, The New York Times, Forbes, Fast Company, Crain’s New York Business, CNN, CNBC, CBS and NPR radio. Judy often speaks on public relations topics at creative services conferences around the world, and in 2002 she won the New York City Council’s Annual Women of Achievement Pacesetter Awards. I invited Bonnie & Judy to be on my show to discuss why branding matters to them and to learn about Founders Stories and why they're so important in connecting brands with their audience. We also discuss why now, more than ever, companies need to take responsibility and action on issues they believe in to create real change.

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For my first episode I'm sitting down with Scott Goodson; the Founder of StrawberryFrog - the world’s first movement marketing agency dedicated to Cultural Movement Marketing. I've known Scott my entire life as he also happens to be my big brother. And since he was one of the first people I told about this podcast, it's only natural he be my first guest. Originally from Montreal, Scott started his career in Sweden in the 1990s. His first client was Bjorn Borg who was launching a new fashion line at the time. Scott also devised purpose strategies for Scandinavian multinationals, working with some extraordinary leaders who wanted to drive positive change while radically growing their companies. Since then, Scott has worked with the worlds most iconic brands including P&G, Emirates Airline, Google, Heineken, Jim Beam, Coca Cola, Mercedes, Natura Brasil, and Mahindra to name a few! Through StrawberryFrog Scott has established his own purpose to use creativity for good. He has created entirely new ways of thinking about both the development of distinctive brands as well as the cultural conditions necessary to support them. In doing so, he is reshaping how many leaders and large corporations think about structuring their businesses for success. Scott set out a new competitive advantage called Movement Marketing, as a way to activate purpose in his Globe and Mail best selling book: "Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements”. His ideas will challenge your habits and the formulas of the past, provide new ways to think about insight, sources of growth, and sources of meaning for modern businesses and the people who run them. When he’s not helping his clients spark a movement, Scott lectures at Harvard Business School, Columbia, and Cambridge University.

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Hi I’m Joelly, your Branding Badass. Welcome to my new podcast Branding Matters. I thought I’d take this opportunity to tell you a little bit about myself and why I’m doing this podcast. So, who am I? Well like I said, my name is Joelly and my last name is Goodson.

I’m a single mom with 2 amazing teenage boys, and I’ve been in the marketing and branding world for almost 30 years.

I started my career in advertising, working as a copywriter at several reputable ad agencies around town. Then after about 6 years of doing that, I decided I wanted to make a change and turned my focus to branding and branded merchandise, eventually becoming a branding expert and self-described. “Branding Badass”.

Life was really good for a while. Until it wasn’t.

In 2015 my whole world tuned upside down. My marriage of 13 years ended and that’s when I became a single mom with 2 young boys and zero financial support. And as luck would have it, at the exact same time as I was dealing with a messy divorce, my income plummeted due to downward economy. To say 2015 was a tough year is an understatement!

But being the Badass I am, I worked really hard and eventually started to dig myself out of the dark hole I was in. And just when I could start to see the light…Fast forward to 2020 and the world turned upside down again.

This time not just for me, but for everyone, thanks to COVID. Everything changed. And it continues to change. It’s enough to make your head spin.

This brings me to why I’m doing this podcast. I decided I wanted to chart the change that’s affecting all of us through the one thing that’s connecting all of us in business - and that’s branding. Because now more than ever, brands are changing the way we all do business.

How you wonder?

Well that’s for my guests to tell you. And I’ve spent the last few months identifying and connecting with some of the most thoughtful leaders on this exact subject. This podcast is intended to be a an inspiration. For everyone from CEOs and solopreneurs, to marketing students and marketing marketing wannabes. And for those of you who’ve maybe been around the block a few times and are just looking for some branding inspiration.

We’re all holding our breath while the world changes, so let’s find out where it’s going together. My hope for this podcast is for you to be moved and inspired. Maybe learn a few things, and most of all have a little fun while you’re here.

In case you missed it, the show is called Branding Matters and you can subscribe now on whatever platform you listen to.

Thanks again and until next time, here’s to all you badasses out there!

Branding Matters: Recent Episodes

Branding Badass