Love This Podcast: Recent Episodes
Love This Podcast by Colenso BBDO
Welcome to the Love This Podcast, the bi-weekly marketing and advertising podcast where we interview some of the world's most prolific marketing and creative leaders about all things creativity, culture, business and innovation. Hosted by Beth O'Brien and Maria Devereux, powered by Colenso BBDO.
Learn. Share. Repeat. That’s the mantra behind everything Robett Hollis does. In this episode, we chat to the extremely successful entrepreneur and elite ex-Snowboarder about building New Zealanders up, by giving them the knowledge, power and bravery to better themselves.
Run by three women in their early 20s, Shit You Should Care About is an Instagram account that’s mastered the art of repackaging hard news, soft news and culture into humorous and digestible pieces of content.
In this special lockdown episode we chat to Lucy Blakiston, the voice behind the account - about lockdown loves, fandom, community and freedom to pick and choose what you care about.
This week we continue our D&AD president series with Kate Stanners head of the Press & Outdoor Jury. Kate walks us through her journey to CCO greatness. As well as her belief in the freedom to fail and that most valuable thing you can bring to the table is indeed yourself.
Charu Aggarwal is a Chevening Scholar awarded by British Commonwealth, and comes with more than 20 years of digital, creative & media strategy experience on Fortune 500 brands like P&G, GSK, Samsung, FOX Network & Nokia in Global, APAC and MENA remits.
In this week's episode of our D&AD Jury President Series, Charu Aggarwal (Head of the Media Jury) talks about the importance of diversity in the judging room. The rise of DEY, and shift in the media landscape towards long term behaviour change.
Paul Chan, Chief Creative Officer at CHEIL joins us for the second episode in our D&AD Jury President series. In this episode we deep dive into how hard it really is to win (and award) a Yellow Pencil. As well as the formula of creativity, the thrill of cracking a brief and never giving up on a good idea.
For the first of our D&AD Jury President episodes, we talk with Fred Levron - FCB Worldwide Creative Partner and holder of 3xBlack Pencils. Tune in as we discuss leadership, collaboration and craft with one of the best.
Britt Nolan - Chief Creative Officer North America, DDB (E84) by Love This Podcast by Colenso BBDO
After incredibly successful careers on the agency and client side, Chris and Colin joined forces to create PLATFRMR, before recently being acquired by VICE Media Group.
Now Global Chief Creative Officer and Global Chief Innovation Officer, we looked deeper into their careers, unpacking the new job to do at VICE, and enjoying their POV on all things creativity, marketing and culture.
Erica Dorn is an experienced Graphic Designer based in London. In this episode, we walked through Erica’s background before design and her move from Japan to the UK. We then discovered more about how she creates visual worlds, the role of research in the design process, and a deep dive on her Isle of Dogs production with Wes Anderson. We finished by looking at the role of artistic license, the pressure involved on every project, and how Erica would encourage everyone to look at and try a wider range of creative professions.
Jules Lund is the Founder of Tribe - a self serve marketplace connecting social media influencers with leading brands to create powerful 1:1 campaigns that engage audiences difficult to reach.
We talk about how to get comfortable with being uncomfortable, the evolution of influence and influencers, social commerce and how it works for brands, amongst many, many other things.
Marianne Malina is the President of GSD&M - a creatively driven, full-service agency born and raised in Austin, Texas - run by a band of misfits, artists, musicians, entrepreneurs and clay.
In this episode, we looked at Marianne's 20 years' experience at GSD&M, the role of a creative agency and how GSD&M are expanding on their core capabilities to remain relevant in the future, and what the industry and culture might look like in a post-COVID world.
We also discussed the role of DE&I in everything we do, Marianne's love of all things cooking, and her advice for those looking to start a career in advertising.
The changing media landscape. Taking bigger bites. Leadership styles. Scaling an agency. Responses to COVID-19. Brand purpose.
Just a few of the topics that we discussed with Jean Freeman.
Chris is the Chief Creative Officer of TBWA\Chiat\Day NY, where he is responsible for the agency’s creative output.
In his time at the agency, TBWA\Chiat\Day NY has transformed itself, resulting in industry and cultural recognition, including returning to the AdAge A-List at #5 in 2019, after a 10 year absence, when New York “emerged seemingly out of nowhere to become TBWA’s most surprising innovation machine,” and “where creativity has bloomed again.” In 2020, the agency moved up a spot to #4.
TBWA\Chiat\Day was also named one of Fast Co's Most Innovative Companies in 2019 and 2020, as well as ADWEEK's Network of the Year in 2018. The New York office also became the #5 individual agency at Cannes, winning the most creative awards in agency's history.
Chris and the TBWA\Chiat\Day NY team believe you can deliver beautiful ideas for every business challenge or opportunity. He is most proud of the partnerships at TBWA\Chiat\Day NY, where creativity is owned by the entire agency.
How do you scale a start up business? A business that's been listed as a Top 3 Independent Agency in the US by Campaign Magazine? What lessons in leadership can you take from large companies, to smaller ones? How do you sell creative work that makes a legal team ask questions? What's your relationship to creativity? What advice would you have for those looking to get into the advertising industry?
A few of the topics Beth and Joe discussed with Kerry McKibbin.
I'm not interested in stories about the past or any crap of that kind because the woods are burning, you understand? There's a big blaze going on all around.
Adam Ferrier is Founder/Consumer Psychologist at Thinkerbell, Decade of Action and s p a c e. Here's a wee bit more info on the legendary Australian entrepeneur.
After graduating university with degrees in commerce and clinical psychology, Adam began his career working in maximum security prisons, before making the natural move to advertising. He joined Saatchi & Saatchi as a Strategic Planner and, during this time, invented a psychological board game 'The Analyst', translated into three languages (still selling well in Benelux countries).
He co-founded Naked Communications, APAC in 2004. Naked embraced a behavioural change model, building brands whilst changing behaviour, and was one of Australia’s most awarded and successful agencies (winning AdNews Agency of the Year Grand Prix in 2007). After selling Naked, he created THINKERBELL - where they practice 'measured magic' - bringing together marketing science and hard core creativity. After just 2 years it’s 2019 AdNews' Creative Agency of the year.
He's also co-founded two conferences s p a c e (a confestival) and MSIX (marketing sciences ideas change). He also sits on the boards of TRIBE (social influence), the Public Interest Journalism Initiative (PIJI), and Good Thnx.
He's a regular panelist on TV shows Gruen, Sky, The Project, Your Money and Sunrise #mastersofspin (as well as Celebrity Apprentice and Australia's Next Top Model (don't ask!), and Man Up. He had a weekly segment on national radio station MMM, and ABC. He's commentated and/or writes for TIME, The Australian, Mumbrella, B&T, Fast Company, The Guardian and the Wall Street Journal.
Ali Rez is the Regional Executive Creative Director at Impact BBDO. Ranked amongst the Global Top 20 Executive Creative Directors on the 2020 World Creativity Rankings, and named South Asia Creative Person of the Year by Campaign magazine, Ali Rez has won more than 400 international awards in his 20-year career. These include multiple Gold Cannes Lions, Gold Clios, D&AD pencils, Grand Prix Effie, Grand Prix Dubai Lynx, and Grand Prix Spikes amongst many others.
In this episode, we discussed Ali's journey through advertising, his thoughts on the Purpose Behind Purpose, a walkthrough of the Grand Prix winning "The Blank Edition," and a deep dive into his leadership style and how he gets the best creative work from his teams.
Jason Rosario - Chief Diversity, Equity & Inclusion Officer, BBDO Worldwide (E72) by Love This Podcast by Colenso BBDO
Marc is the co-founder of Giant Spoon - an agency built on the power of possible thinking – to shoot for the moon and solve impossible challenges.
In this episode, we look at how and why Marc decided to start Giant Spoon, how he has found running an agency of 100+ people and partnering clients during COVID-19, his relationship to creativity and finding the edges, and what's next for Giant Spoon.
Rob Campbell is the incoming Chief Strategy Officer at Colenso BBDO. Creativity, creativity and creativity are the key themes of this episode.
Julian Cole virtually joined us from Melbourne to talk about all things comms planning.
The formidable Strategy Consultant has worked at agencies including Naked, BBH and, most recently, BBDO New York. In his current role, he advises brands such as Uber, Apple, Disney, Facebook and Girlboss.
Together, we explored the art and science of strategy, how a T-shaped strategist might look and benefit your business, how and why to prioritise strategy on every brief, and his process to collaborate with creative, account service and client teams to deliver the best work possible.
It's one we've listened to multiple times and, if you aren't already subscribed to his Planning Dirty Academy, we'd highly recommend it: https://www.planningdirty.com/
Steve Lesnard is the CMO and Head of The North Face product creation engines across apparel, footwear, equipment & merchandising.
Following two decades at Nike, we wanted to dive deeper into his experience of running global brands and teams, the changing responsibilities of a CMO, his viewpoint on long & short-term marketing, his relationship with in-house and agency teams, and where he sees our industry heading in the next few years.
One of the smartest marketers on the planet, Steve shares 51-minutes of practical advice that you won't find in a textbook.
And by jove, we enjoyed every minute of it!
In June 2020, we had a chat with Jessica Martin - Former President, We're Magnetic - about all things experiential, technology and live marketing.
Grant Owens - Chief Strategy Officer, Critical Mass (E66) by Love This Podcast by Colenso BBDO
"Fuck the rules. Do what’s right for you.”
Beth and I were delighted to chat with Cassie Roma, Founder & Director at CR&Co. Cassie has spent over a decade working at some of the most iconic Kiwi brands, from AA, to Mercury, to ANZ, to Air New Zealand, to NZME, to most recently at The Warehouse.
We discussed her journey to advertising and marketing, the magic ingredients of great content marketing, her experience on the client and agency side, and how to create solutions that are meaningful to your customers.
This Kindness Warrior shares some incredibly practical tips for every level of marketer. A must listen.
Scott Cullather & Kristina McCoobery - Co-Founders, INVNT (E63) by Love This Podcast by Colenso BBDO
Beth and Joe were delighted to welcome Gary Vaynerchuk on episode 62 of the Love This Podcast.
Josy Paul, Chairman and Chief Creative Officer at BBDO India, joined us for a very moving episode of the Love This Podcast.
We talked about his experience establishing the BBDO India office, what 'the work, the work, the work' means to him, brand activism and P&G's #ShareTheLoad work, and what advice he would have for people joining the creative industry.
In this D&AD special episode, we had a chat with PJ Pereira - Entertainment Jury President.
In this D&AD special episode, we had a chat with Matthias Storath - Integrated Jury President.
In this D&AD special episode, we had a chat with Joanna Monteiro - Direct Jury President.
In this D&AD special episode, we had a chat with Debbi Vandeven - Experiential Jury President.
We were delighted to welcome John Patroulis, Worldwide Chief Creative Officer at Grey Group, on this episode of the Love This Podcast.
We explored John's background at some of the world's best agencies, his decision to start and sell twofifteenmcann, what he learned leading the global creative output for BBH, and how he's found the last few years at Grey Group.
We also looked at the value of creativity in a post COVID-19 world, how Grey are transforming at scale to remain relevant, and a few practical tips that John has for younger people joining the industry.
To thrive in a rapidly changing world, exceptional leaders need creative resourcefulness and a clear sense of purpose.
Lizzie Shupak, CEO at Curve, joined us in Episode 54 of the Love This Podcast. After studying Theology and Religious Studies, we took a deep dive into Lizzie's background and how she ended up in this line of work, how she approaches innovation and our collective ability to change behaviour, and how brands & agencies can adjust company culture to create the best output.
This is probably one of the most intimate episodes of the series so far, with heaps of personal stories that will give you practical tips to take massive action on for the days, months and years to come.
Jonathan Mildenhall joined us for a special episode of the Love This Podcast with guest host, Nick Worthington - Creative Chairman at Colenso BBDO.
Jonathan is a globally respected professional in the marketing and advertising world. He is particularly skilled in defining Company Purpose and Values, Brand Strategy, Marketing, and Digital Transformation.
In this episode, he walks us through some of his learnings from his experience as the lead marketer at Coca Cola and Airbnb, why he decided to start his own consultancy, and why he believes in the power of creativity to create real business (and world) change.
John and Wortho worked together back in the day at BBH, too, so expect some rants about the good old days, what's the state of marketing now, and where are we heading in the future.
Bob is the author of four Amazon #1 best-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing.
One of his books, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" exposed many of the dangerous data abuse practices that are now making international headlines. It was selected "Best of Marketing 2017."
He is creator of the popular “The Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider.
Time, Inc UK said, "Bob is the best speaker we ever had."
Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcastng, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.
He has been the CEO of two independent agencies and the U.S. operation of an international agency. In 2012 he was selected "Ad Person of the Year" by the San Francisco Advertising Club.
He is also launching a new book: "Advertising for Skeptics."
And he joined us on the Love This Podcast.
Building brand equity. Scaling and growing an advertising agency. Brand as experience. Creating valuable brands. Data in a creative world. It can only mean one thing...
Chris Howatson, CEO at CHE Proximity, joined us for Episode 51 of the Love This Podcast.
To celebrate Colenso BBDO's 50th anniversary, we sat down with the man at the helm of the BBDO Worldwide network - Andrew Robertson.
One of New Zealand's most prolific marketing leaders, Matt Bain, joined us on the Love This Podcast.
This episode stands at the intersection of business, leadership and human psychology. We discussed how his experience leading European operations at AKQA shaped him for the role at Spark, how to meet and exceed customer expectations across every touch point, the role of data and personalisation at scale in the modern marketing landscape, and how agile processes are leading to better work and creative culture for NZ's leading telco.
For those that are into bio hacking, we were also shocked by Matt's ambition to live to 120, which he then brought back to the reality curve by explaining why and how he's determined to make that happen.
Caitlin is the EMEA Regional Director for Facebook Creative Shop. Heading up a multi-award winning team of creative directors, planners, producers and technologists who partner with brands big and small to create ground breaking ideas across Facebook, Instagram, WhatsApp and Messenger platforms.
In this episode, we talked more about the era of creation for both brands and individuals, why brand activism and purpose is necessary, how to create more distinctive, relevant and meaningful communications, and some tips from her experience both agency side and now at Facebook.
Cool fact: Caitlin started her own coffee shop - Lantana Cafés - to bring a slice of Melbourne café culture to London. We go into more detail about balancing the running of a business with her day job and family, and the learnings she's taken from this that she now applies to every area of life.
We were delighted, and somewhat overwhelmed, to welcome the legendary Sarah Watson onto the Love This Podcast.
From the snow-trodden offices of BBH New York, Sarah plunged into several topics that will pique the curiosity of marketers around the world. The role of planning in an agency today and why it’s still fundamental to making the work better. Marketing to mothers, our industry’s hiring decisions and defining customer archetypes. The important of a diverse team and why clients should push back on agency’s that don’t represent their customers. How and why we should use a combination of data and our instincts to evaluate the work. Tensions of every kind. There was even one point where we may have stepped out of the sound room, into the therapy room – see if you can spot it.
Building her career and the careers of those around her at two of the most reputable agencies in the world (DDB and BBH), Sarah’s wisdom and 50,000ft viewpoint on the world is one that should 100% be heard, and then shared.
Just some text hanging out whilst you read our podcast description. Jeez, intros are awkward.
Jordan Doucette is a mind blowingly talent creative human that Beth and Joe had a chat with in December 2019. After recently taking on the CCO role at Leo Burnett Chicago, we remembered some fond times from her journey to getting there, getting honest about her experience en route.
Other key points of parler were how to create, present and sign off on great work, the importance and relevance of awards shows (and initiatives like Cannes' See It Be It), why open mindedness and nimbleness are two character traits that Jordan massively values, and why we (as an industry) should leave more room for the weird.
Description notes can be a form of gratitude, right? A ginormous thank you to Jordan for sharing her story with us, and now you.
Benefit Cosmetics have been creating world class digital experiences since digital became trendy.
The marketer behind a lot of the brand's success since 2013, Toto Haba, joined us on this episode of the Love This Podcast to talk a little more about his background, how Benefit Cosmetics have continued to grow their business through distinctive products, services & communications, how technology is contributing positively to the total brand experience (especially through digital touchpoints), the role of a global marketer and investigating cultural nuances.
Having worked on both the agency and client side, Toto has a rare perspective on the strengths and direction of each. A geek at heart, Toto revels in the technical details of everything and is fascinated with making things easy to understand.
Have you considered starting your own agency? Or do you currently run your own agency? How did you find clients and become profitable? How did you create an agency positioning that's so damn unique, people come to you? And how do you cut through the noise in a clustered city like New York?
Whether you're in your first few years in the advertising industry, or have decades of experience, the courage to do your own thing can be frightening.
We were delighted to talk to Lisa Clunie & Jaime Robinson, Co-Founders at JOAN Creative, about all the challenges and benefits of starting your own agency. We also got under the skin of practical leadership tips and working styles, where they see the advertising/marketing industry heading, and why they're on a mission to make legendary brands modern and modern brands legendary.
This is one for the brand & agency marketers and the thousands of freelancers - make sure to subscribe for future episodes.
Transferwise is one of the world's leading online money transfer services. Founded in 2011, TransferWise is valued today at $3.5 billion. For a company that's just 8 years old, that's some serious growth.
Tech-driven marketer Nick Lembo joined us on the podcast to talk more about how he and his team are driving growth across the entire APAC region.
This episode leans into the importance of purpose for a brand, how radical transparency is at the forefront of everything that the company does, why agile ways of working with a multidisciplinary team are integral to the success of Transferwise, and how data informs every single customer touchpoint.
Whilst we recommend this recording to anyone in the marketing industry, those in the financial services sector, or those with a genuine eye for the value of creative thinking beyond communications, will value this one the most.
Beth and Joe were delighted to welcome industry legend Brent Smart onto the Love This Podcast.
With a wealth of experience on the agency side of the fence (Saatchi & Saatchi, Colenso BBDO, BBDO San Fran, M&C Saatchi), Brent shifted over to IAG in Australia back in 2017. A creative leader, he believes that a creative culture on the inside leads to more creative content on the outside, ultimately elevating brands out of their categories and into culture.
And whilst we did dive deep into marketing strategy and practical lessons for marketers, we took some time to share tips for buying great work, to explain why collaboration and clear communication are so important to a client/agency relationship, and to pontificate over how the industry is evolving at such an exciting pace.
One of the most quotable and valuable episodes we've recorded to date, we recommend that you grab a pencil and paper - this could be the episode that turns your latest creative thought into action.
Caroline Rainsford is the Country Director at Google New Zealand.
In this episode, we discussed how Google are helping businesses transform and grow in the digital age, how Google's purpose shows up in the world across every touchpoint, her fascination with and desire to do good in the education sector, and practical tips to those looking to get into the industry or work at Google.
Anselmo Ramos is an ad nerd. And proud. He and his team have the guts to make stuff that's never been done before. In this episode, Anselmo talks about his experience working on the agency side and founding two agencies, why obsessing over the work helps both agency and client marketers, why he likes to feel uncomfortable all the time, and the kind of clients he likes to work with and how they discover him.
Quote of the episode: "If my aunt, a retired teacher in Brazil, sees an ad and doesn't use emoji's, the ad isn't good enough."
Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.
He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act.
It is a hugely valuable activity - but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they have not noticed.
Rory was previously a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: 'The Wiki Man', available on Amazon at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day, and 'Alchemy: The Surprising Power of Ideas That Don't Make Sense', to be published in the UK and US in May 2019.
Rory is married to a vicar and has twin daughters of 17. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and of Rochester Cathedral.
Unignorable creativity is the most powerful force in business.
Justine Armour, ECD at 72andSunny, joined us for an incredible conversation about why brand fame leads to an increase in bottom-line revenue, the craft of what we do and why it should be prioritised, a new initiative called ConCreates, and the insight and strategy behind some of her favourite and most recent work.
Justine also featured on the AdWeek Creative 100 list in 2019 and, with over two decades experience in this crazy industry of ours, is one of the most compassionate and genius humans we've met.
We were humbled and delighted to welcome David Sable on Episode 37 of the Love This podcast.
Former Global CEO of Y&R, one of the world’s leading global marketing communications companies, with 187 offices in 91 countries. David is an early digital entrepreneur, tapped for marketing and digital expertise around the world, with an active presence in the blogosphere.
World traveler. Gamer. Die-hard Doors fan. Grandfather. Hippie at heart.
We discussed all of this, plus some advertising stuff.
The friendliest duo in advertising Sarah Douglas & Alex Grieve joined us for Episode 36 of the Love This podcast.
In this episode, we talked about how they run one of the most commercially successful and award-winning creative agencies in the world, how you can continue to invent and experiment as a business, a brand and an agency, and their view on what brand purpose means.
Shane Snow is an award-winning journalist and entrepreneur, and the bestselling author of the books Smartcuts, The Storytelling Edge, and Dream Teams. He speaks globally about innovation, teamwork, and storytelling, and is founder-at-large of the media technology company Contently, and a board member of The Hatch Institute, a nonprofit for investigative journalism in the public interest.
Snow's writing has appeared in Fast Company, Wired, and The New Yorker. He's a fellow of the Royal Society of the Arts and has been called a “Wunderkind” by The New York Times and his work “Insanely addicting” by GQ—though he wishes they had been talking about his abs.
Nicole Livingstone is Head of Women's Football at The Australian Football League.
The former competitive swimmer and olympic athlete joined us to talk about how we're shaping a new community of women in sports, why she believes that the word woman should be removed from sporting events, and how to establish and grow a winning mindset.
A little different to our usual episodes, the learnings from Nicole are simply astounding.
If you're an agency, brand or marketing leader, this is probably the episode with the most practical tips.
James shares with us the psychology of leadership and how he manages staff, clients and partners from a position of empathy.
We delve deeper into how we should take the collective responsibility to position creativity as part of the total customer experience - to champion that it's still our last unfair legal competitive advantage.
And we look closer at the marriage between the use of technology in systems and stories, and why it's the creative idea that cuts through and creates the emotional connection with our audience.
If you're looking to reprioritise marketing, measure the value of your brand, or to learn what it takes to achieve that cut through, then grab a notebook and a pencil - it's about to go DOWN!
Tiff Rolfe is the US Chief Creative Officer of R/GA.
In 22 minutes, we discussed what some of the best creative agencies in the world are doing to remain relevant and keep ahead, leading through optimism and empowering her teams, and how to design for the unknown.
Cindy Gallop is the Michael Bay of business...she likes to blow shit up.
In this episode of the Love This podcast, Cindy talks about how to stumble into a career by always following your values & heart, not giving a shit about what anyone thinks you should be doing, and making a shit ton of money whilst doing what you want to be doing.
Cindy is famed for inventing her own future rather than receiving it - she details why we should all take greater micro actions to champion diversity, inclusion and equality, how becoming the US President at BBH and being an industry thought leader is as simple to achieve as being unashamedly yourself, why New York is her social home and how to discover the mental tools you need to go out and set up your own thing today.
It's one of those hair-raising episodes - Beth and I were super grateful to have the opportunity to chat with Cindy - if you take something from this, or know someone who might, please share it.
Andrés Ordonez is Chief Creative Officer at Energy BBDO (Chicago).
Featuring on the AdWeek Creative 100 List in 2019, Andrés is one of the most fascinating and creative people in the advertising industry. We talked to Andrés about the importance of balancing creative leadership with creative doing, how the advertising industry has changed for both clients AND agencies over the last decade or two, why data (as a creative) isn't a word to be feared (but embraced), and how he likes to work with clients around the world.
Andrés believes in creating big, global, brand ideas and bringing them to life through evocative storytelling and innovation. Here, he tells us how.
Ari Weiss is DDB's Chief Creative Officer of North America. In 2018, Weiss was named one of the top 5 most award winning CCOs in the world by the Drum’s Big Won Rankings.
Fernando Machado, Global Chief Marketing Officer at Burger King, is on every Top Creative Marketer list you'll read, most recently with Fast Company and AdWeek.
We discussed the changing nature of the fast-food industry and how Burger King are combatting specific business challenges, how he likes to work with his agency partners and empower his team to make brave decisions, the purpose of being vulnerable as a marketer, creating global work through the lens of local culture and customer understanding, how the role of the CMO is changing and what he's doing to keep pace & reinvent himself and the company.
There's a sound bite in almost every minute of this episode, so we'd recommend listening to it until the end. And if you like it, please share it with someone that needs to hear it!
Susan Credle, Global Chief Creative Officer at FCB, believes that tenacious strategic thinking expressed through unforgettable creative with scale leads to long-term success for businesses and brands.
Susan is one of the industry’s leading creatives and an important voice representing women. Parallels are often drawn between the fictional Peggy Olson from Mad Men and Susan Credle, who started out as an intern at BBDO and moved up the ranks to become EVP, Executive Creative Director.
In this episode, we talked to Susan about her experience as the Direct Jury President at Cannes 2018, the industry's gender problem and how we can collectively make change happen, the key traits that she looks for in creative (and client!) minds, and why the attention to craft is more important now than ever before.
Whether you're a junior art director, a marketing director or a CEO, this one's a must listen.
Mark Pollard is Strategy CEO at Mighty Jungle.
This episode is full of practical tips for leaders, marketers, and agencies. We discussed the fear, doubt and courages that arises when breaking free from your comfort zone to start your own thing, the creative act of account planning and how its changed in the last few years, the role & requirements of a brand planner and a modern day client, why data will continue to influence what we do and how we show up, and how we can collectively prioritise marketing and push it back up to the top table.
If you're looking for genuine insight and learnings that will fuel your day job, Mark is one of the best people in the business. Grab a pencil and some paper; education is about to become entertaining.
Maura Tuohy di Muro was Global Director of Marketing at Mozilla.
A tech optimist who believes that digital connectivity can make us more human, Maura is an agile marketer with a phenomenal viewpoint on the world of digital, data and privacy.
Patrick Collister is the Editor at Directory & The Caples Awards.
In this episode, the industry legend shares his learnings from four decades in the business of advertising - from BMP DDB to Ogilvy to Google, there isn't much that Patrick hasn't seen. What are the biggest problems staring agencies and clients in the face right now? How do we overcome the need for more storytellers rather than business people? What advice would Patrick give to marketers that are 20 years in, and interns that are 20 days in?
"When good things go wrong, that can be the making of something."
This quote reflects the sentiment of the entire Love This podcast series, but is essential to understanding how we can shift the industry forwards from today.
A must listen for any senior marketer, agency lead and anyone in between.
Tara Ford is Executive Creative Director at DDB Sydney.
In this episode, we talked to Tara about diversity and inclusion in the advertising industry, how to balance the craft of what we do with the constant demand for efficiency, her incredible work with Cannes on the "See It, Be It" programme, and some actionable tips on how to make more creative and commercially effective work.
Clive Ormerod is Chief Marketing Officer at Les Mills International.
Clive and Les Mills are on a mission to create a fitter planet, not by making people work out, but by helping people fall in love with fitness so that they want to work out.
In this episode, we documented Clive's journey from South Africa to Nike to Les Mills, how he has seen the role and responsibilities of the CMO change over the last half decade, and his viewpoint on positive social change in the world - both personally and professionally.
It's Clive's honesty, integrity and humble character that makes this episode a must listen.
Please remember to leave a rating / review if you enjoy the episode!
David Lubars is Chairman/Chief Creative Officer of BBDO. During his tenure, BBDO has been named Agency of the Year by various industry publications more than 15 times.
Most recently, David was inducted into The One Club Creative Hall of Fame, and was honoured with a Clio Lifetime Achievement Award. He was also named one of the top ten creative directors of all time by Forbes.
David has personally won over 150 One Show pencils and 160 Cannes Lions. His BMW Films was the first ever Titanium winner at Cannes, and is part of the permanent collection at New York's Museum of Modern Art.
Wendy Clark is CEO at DDB Worldwide, one of the leading creative agency networks in the world.
We talked to Wendy about her humble beginnings, where she thinks the industry is heading in the next few years, and how DDB plan to keep with change. The discussion around the Glass Lion and how creativity is linked to business growth - it's thinking like this that makes us all do what we do.
Jonathan Nelson is the CEO of Omnicom Digital (Omnicom Group), a global leader in marketing communications with over 5,000 clients in 100+ countries.
In this episode, we talk to Jonathan about his learnings from running Organic - one of the first digital & interactive agencies from the 90's, how to navigate data with the right people and a brief explanation of Omni and how AI is enabling marketers to create more effective experiences for their customers.
Jonathan is one of the most curious marketers we've spoken to on the show to date. If you're open-minded and keen to get three years ahead of the game, this episode is well worth 29 minutes of your time.
Tiffany R Warren is the SVP Chief Diversity Officer at Omnicom Group, a global leader in marketing communications with over 5,000 clients in 100+ countries.
In this episode, Tiffany explained more about her journey from client servicing the insurance and retail categories, to defying cultural conditioning and becoming a Diversity Manager at The American Association of Advertising Agencies. Globally recognised as a pioneer in the field of diversity and inclusion, Tiffany details how we can go from mass awareness about D&I to making change happen, in the advertising industry and beyond. Key take outs include the strategies and initiatives that you can employ today to create a more diverse and inclusive workforce, some of the biggest challenges facing the US and how to measure the return on investment of D&I.
A memorable episode, we really enjoyed the humble and honest nature of Tiffany’s chat, with sound bites that will encourage people around the world to become educated about D&I and implement a more diverse & inclusive culture.
Paul Mellor is the Owner & Design Director of Mellor & Smith, an independent design agency based in London.
Fuck digital marketing. Fuck data. Fuck white male creative directors. Fuck focus groups. Fuck content. Fuck millennials. Fuck disruption. Fuck AI. Fuck the London bubble. Let’s make this contextually relevant. Fuck the Auckland bubble.
These are his 9 commandments for Marketing Directors, and gives you an idea about what we discussed in this episode. There's some clever stuff.
TakeFuckingRisks meets #CreativityWithPurpose
Leila Fataar is the Founder of Platform13, a new generation business that creates and maintains cultural relevance for big brands to their target audience.
In this episode, Leila details her learnings from leading PR & Social at Adidas and Culture & Entertainment at Diageo. Her first two decades in South Africa have shaped the phenomenal human she is today, surrounded by creativity from an early age.
In addition to key advertising take aways and an unprecedented understanding of people, it's Leila's expert, in-depth analysis of culture that makes this a must listen episode.
Justin Gignac is the Co-Founder & CEO at Working Not Working.
35,000 creatives around the world use his platform for work, so we learned more about how his experience at some of the best global agencies informed his business, the process of creativity and what he does to reach pique curiosity, and the incredible projects that Justin has undertaken - including NYC Garbage and ElfYourself.com
Andy Wilson is Head of Strategy at BBDO Asia.
In this episode, we talk about why we all need to be a bit more weird, the impact and value of creativity, the science behind the creative process, his experience in the humanities and how that has shaped his career to date.
The Love This slide holder: "The biggest risk is to serve up expected, normal, or slice of life material. You need to proactively seek to get a double take. There are different ways through but the critical thing is that you find some way to get yourself noticed. Because otherwise, there’s no chance of laying down a memory."
Casey Rand and Karen Short are Creative Directors at Droga5 New York, a global advertising agency who were ranked among Fast Company's top ten advertising and marketing companies in 2017.
They talk about their experience at Droga5, how and why they won the first ever Glass Lion at Cannes, and why culture plays the most important role at the agency and what they communicate for clients.
Gerard Crichlow is Head of Cultural Strategy at AMV BBDO, London.
In this episode, we talk about creating immersive experiences around the 3 C's (Culture, Community, Commerce), the state of strategic planning and how it will change in the short to long-term, and why a brand's purpose is more important now than ever before.
Emad Tahtouh is the Co-Founder of Nakatomi, a division of FINCH - the leading production company made up of film-makers, artists, and engineers, working at the crossroads of storytelling, entertainment and technology.
Emad talks about how his background as a pro poker player set him up for a successful career in production, some of the thinking behind the Grand Prix winner Project Revoice, the technology that excites him right now and how creative companies can overcome the in-housing trend.
Laura Swinton is the Editor in Chief of Little Black Book, the fastest growing news and networking site for the global advertising industry.
We discussed everything from alternate reality gaming, to politics in advertising, to the latest Colin Kaepernick ad for Nike. Laura also shared some incredible insights into the latest trends in the APAC and NZ markets, useful for any advertiser or business owner to learn.
Greg Hahn is Chief Creative Officer at BBDO New York, one of the world's most successful creative companies.
We talked to Greg about the learnings from his career in advertising to date, how to balance creative leadership with doing, the incredible piece of work he created for United Airlines and how to build trust quickly with clients.
Laura Jordan Bambach is the Founder & Chief Creative Officer at Mr President - a phenomenal indie agency in Soho, London.
We talk to Laura about her passion to change the world from a very young age, how defined human instinct is, and the mixed bag of feelings she gets - from being in a leadership position to putting work out into the world.
Laura, who has recently served as D&AD President, brings an incredible authenticity to this recording, speaking from the heart about her experience in the world of advertising, technology, data and beyond.
A little different to our regular features, Ethan Eismann - Director of Design, Airbnb - popped over to Colenso BBDO to deliver a Love This keynote.
Based in San Francisco, Ethan leads Air Bnb’s 100-person strong home-sharing design team, responsible for 95% of the company’s revenue.
Prior to Air Bnb, he’s held various design-led roles at Adobe, Google and, lately, Uber.
His talk in this episode is titled Design That Doesn’t Scale, diving into a number of projects where he’s designed for the ideal vs. scale. This includes never heard before, behind the scene peaks into what’s happened and what’s coming up for Air Bnb.
He explains how Air Bnb bring concepts to reality, and how they’ve evolved the brand in the process.
In this episode, we interview the phenomenally talented Anna Hamill, Asia Editor at WARC. We talk about Anna's experience working with the Prime Minister in New Zealand, how that led to reporting on the most pressing trends in marketing and advertising and how you can shape your strategy & planning function for the future.
In Episode 4, we interview the incredible Faaez Samadi, Southeast Asia Editor at Campaign Asia
In this episode, we interview the incredibly talented Jeff Beer, Advertising Editor at Fast Company.