Rocket Chiropractic Podcast: Recent Episodes

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When chiropractors talk about return on investment, they almost always mean money, and Jerry usually does too. But a comment from an unrelated business, a guy who negotiates car purchases on behalf of clients, changed how Jerry thinks about ROI entirely. His clients weren't hiring him to save money. They were hiring him to remove stress from a process they didn't want to deal with.

That comment stuck with Jerry, and in this episode he breaks down five distinct ways to think about return on investment as a chiropractic business owner: money, time, completeness, sanity, and satisfaction. He uses real, personal examples throughout, including his own uncle who avoids DIY car repairs, his own accountant who couldn't get him to use QuickBooks no matter how hard she tried, and hiring a CA to answer phones early in his own practice because the alternative was simply not answering them at all.

The episode also includes an honest and moving reflection on the danger of the fifth category, satisfaction, tied to a story about helping clean out his grandmother's house after she moved into assisted living and the sobering realization about how little most of our possessions actually end up meaning.

Jerry closes with a practical note on sequencing: money has to come first when you're getting a practice off the ground, but once you have some financial footing, these other categories become legitimate reasons to invest in help, whether that's your website, your ads, your phones, or your accounting.

Topics Covered

• Where this episode came from: a car-buying negotiator's comment about why his clients actually hire him
• Why "removing stress" is a legitimate return on investment, not just a bonus
• The five types of ROI: money, time, completeness, sanity, and satisfaction
• Why money is the foundational one and has to come first when you're starting out
• The time category: Jerry's uncle and neighbor, and why some people will always pay to avoid a task
• The completeness category: Jerry's own decision to hire a CA before he had patients
• The sanity category: Jerry's accounting and QuickBooks story
• The satisfaction category and why it requires the most caution
• A personal story about cleaning out his grandmother's house and what it taught him about possessions
• Why these categories often overlap, and how to use this framework to evaluate your own spending decisions

Call to Action If you want help with your website or local search, or if you want to build real competence as a business owner through the Next Step program, you can find both at RocketChiro.com.

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Being a chiropractor is both awesome and genuinely frustrating, and Jerry Kennedy has felt both sides of that for years, both in his own nine years of practice and in working with chiropractors ever since. In this episode, he wants to offer something a lot of chiropractors don't hear enough: an honest word of encouragement.

Jerry talks about the prejudice chiropractors face, including his own skepticism before ever becoming a patient himself, and why some of that reputation, uncomfortable as it is to admit, has actually been earned by bad actors in the profession. But he pushes back hard on the idea that this should translate into insecurity for the vast majority of chiropractors who are doing honest, skilled work and genuinely helping people.

From there, Jerry lays out what he believes is the actual core of chiropractic, optimizing the health and function of the spine, and argues that pain relief, wellness benefits, and everything else are meaningful but secondary to that main thing. He gets refreshingly direct about a hard truth: being great at adjusting is not enough on its own, and being great at business is not enough on its own either. Both matter, and chiropractors who are only strong in one area are leaving real impact and income on the table.

The episode closes with a personal story about switching upper cervical techniques mid-career, discovering he was mediocre at one style and excellent at another, and why finding the technique that fits you personally, rather than the one a seminar tells you is superior, is part of building real confidence in the chair.

Topics Covered

• The duality of being a chiropractor: genuinely awesome and genuinely difficult at the same time
• Jerry's own skepticism about chiropractic before becoming a patient himself
• An honest, in-house acknowledgment that some of the profession's bad reputation has been earned
• Why that reputation still doesn't reflect the vast majority of chiropractors doing honest work
• The core thing chiropractic actually does: optimizing the health and function of the spine
• Why pain relief and wellness benefits are real but secondary to that main thing
• The uncomfortable truth: being a great adjuster isn't enough, and being great at business isn't enough either
• Why confidence tends to follow competence, not the other way around
• Jerry's personal experience switching from side posture to knee chest upper cervical technique
• Why the "best technique" is the one you personally get the best results with
• The three things Jerry believes every chiropractor needs: security in who you are, skill at adjusting, and competence running a business

Need Help?

If you want help with your website and local search, or if you want to build real competence as a business owner and leader, you can find both the free website and SEO review and the Next Step program at RocketChiro.com.

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A meme about a man with a peanut allergy trusting an AI app that just told him peanut butter was safe sparked this episode, and it is a good entry point into a real problem Jerry sees constantly with chiropractors and AI.

Jerry uses AI constantly in his own business, and he is upfront that it is an incredible tool. But he also lays out exactly where AI falls short: it will confidently tell you things that are completely wrong, it will contradict itself within the same conversation, and it pulls its answers from source material that may or may not be accurate. He shares a striking real estate story where both the buyer and seller of the same house, independently, asked ChatGPT if their deal was good, and both were told they were getting a bad deal. Neither one was right, and the deal that everyone had agreed on suddenly fell apart over bad AI advice.

From there, Jerry connects this directly to a mistake he sees in his own website and SEO work, where clients increasingly send him AI-generated advice they don't fully understand, expecting him to implement it. He compares this to an old, familiar mistake in chiropractic: hiring a commission-only marketing person and hoping they will figure it out because the chiropractor never took ownership of learning marketing themselves. AI, Jerry says, is just the newest version of the same problem, an easy way to pass the buck instead of leading your own business.

The episode closes with a personal story Jerry has never shared on the podcast before: a nine year IRS ordeal that started as a simple accounting mistake in 2017 and dragged on for nearly a decade, entirely because he disengaged and handed the problem to someone else instead of staying involved. It only got resolved once he took ownership of it himself.

Topics Covered

• The peanut butter meme and why it's a good entry point into AI's limitations
• What AI is genuinely good at: processing information, acting as a sounding board, teaching new software and processes
• Why AI can confidently repeat inaccurate information depending on its source material
• The real estate story: a buyer and seller both told by ChatGPT that their agreed-upon deal was bad
• Why Jerry stopped using ChatGPT specifically and how he thinks about its design incentives
• The pattern Jerry sees with website and SEO clients sending him AI advice they don't understand themselves
• The old commission-only marketing hire mistake and how it mirrors blind trust in AI today
• Why every chiropractor is the leader of their practice, whether they have a large staff or none at all
• Onboarding, retention, and why being the leader applies to patients too, not just employees or tools
• Jerry's personal story: a nine year IRS mess caused by disengaging from a problem instead of owning it
• The core rule: the higher the stakes of a decision, the more cautious you should be about leaning on AI

Need Help? If you want help with your website or local search, or if you want to build real competence as a business owner through the Next Step program, you can find both at RocketChiro.com.

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If you have been in practice for fifteen years or more, there is a real chance something you did years ago, or something that happened without you even realizing it, is quietly dragging down your local search rankings right now.

In this episode, I share the story of a current client who came to me for a new website and local SEO work. During the process, I found four separate Google Business Profiles attached to his practice. Four. He had no idea most of them existed. And I am as close to certain as I can be that cleaning those up alone is going to move his rankings.

I walk through why duplicate Google Business Profiles happen, why they are such a common problem for established practices specifically, and exactly what to do when you find them, including how to merge profiles with reviews on them and how to get rid of the ones that have nothing worth keeping. I also cover the right way to handle duplicates on Apple Maps, which is a different and honestly more frustrating process than Google.

From there I get into a bonus mistake I see constantly in long-established practices: mismatched citations. If you have moved, changed your phone number, changed your practice name, or added a website since you first started practicing, there is a very good chance your business information is inconsistent across the internet in ways that are quietly undermining Google's trust in your listing. I use a car shopping analogy to explain why Google and AI treat inconsistency the same way a buyer treats a suspicious listing: with doubt.

Topics Covered

• Why established practices are more vulnerable to these specific mistakes than newer ones
• What a duplicate Google Business Profile is and how it ends up happening
• Why two listings cannibalize each other instead of helping you rank twice
• How to find duplicate profiles, including variations of your name and your old practice name
• When to merge profiles versus when to request deletion
• Why you should contact Google directly instead of trying to mark listings as closed yourself
• Duplicate listings on Apple Maps and why the fix requires a different approach entirely
• What citations are and why consistency across all of them matters even if nobody actually uses those directories
• The car listing analogy: why inconsistent information reads as suspicious to Google and AI
• How to clean up or rebuild your citation footprint if you have been in practice for a while

If you want a free look at your website and local search, request a review at RocketChiro.com. I will look at your current setup, show you where you rank compared to other chiropractors in your area, and send you a custom video with my honest recommendations.

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If you've spent any time on social media as a chiropractor, you've probably been pitched a "hack" for ranking number one on Google Maps. Someone is always discovering a secret, and they're always willing to share it with you for a fee.

In this episode, Jerry breaks down a real example he came across recently: a guy claiming to rank well by paying people with burner phones to fake driving to his office, creating the illusion of traffic and interest. Jerry explains why this works in the short term, why Google's pattern detection catches it eventually, and what actually happens when it does, including the kind of shadow banning and blacklisting that is much harder to undo than it was to create.

He also walks through a second, more subtle example: incentivizing patients with raffles or contests to get them to post photos to your Google Business Profile. It sounds harmless on the surface, but Jerry explains why it crosses into the same bribery and incentivization territory that Google explicitly prohibits, even when the intent feels innocent.

Underneath both examples is the same core idea Jerry keeps coming back to on this podcast: relevance, proximity, and prominence are what actually build trust with Google and AI, and prominence in particular cannot be faked without consequences. He closes with a clear list of the basics that actually work, the unglamorous stuff that nobody wants to hear because it isn't a shortcut.

Topics Covered

• Why "secret hacks" being sold to chiropractors on social media should make you cautious
• The burner phone scheme: paying people to fake traveling to your office to manufacture fake interaction signals
• How Google detects abnormal patterns and what happens when you get caught
• Why Jerry would report a competitor gaming the system, and why that isn't "being a jerk"
• The trust analogy: why undermining trust with Google works the same way as undermining trust with a person
• The Google Business Profile photo raffle example and why incentivizing photo posts counts as bribery
• The difference between asking a patient to share a photo and incentivizing them to
• The real, unglamorous list of things that actually build prominence over time

Want to Get Help?

If you want a free look at your website and local search, request a review at RocketChiro.com. If you want more help with the business and marketing side of practice, check out the Next Step program at RocketChiro.com.

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Years ago, I tried something in my own practice that seemed like an obvious win: a 24-hour call center to make sure every call got answered. It made sense on paper. It failed in practice, and not for the reasons you'd expect.

In this episode, I tell the full story of why the call center didn't work, what it taught me about the relational nature of chiropractic, and how that exact same lesson applies to the AI tools showing up in chiropractic offices today. I walk through a real conversation I had with a client who was being pitched a dynamic phone number system, essentially the modern, automated version of the same mistake I made years ago.

From there, I lay out a simple principle for evaluating any technology in your practice: if it's only benefiting you and not your patients, it's worth reconsidering. I break that principle into two practical questions, transparency and frequency, and use some uncomfortable personal examples, including my own dentist, to show what happens when a practice gets either one wrong.

This episode is not anti-technology. I use AI constantly in my own work. It's about making sure the tools you adopt strengthen the doctor-patient relationship instead of quietly eroding it.

Topics Covered

• The full call center story: why it seemed smart, why it failed, and what I'd do differently

• Why chiropractic's high-touch, relational nature makes it different from most other businesses adopting automation

• The dynamic phone number example and why "the technology exists" isn't the same as "you should use it"

• The core principle: if the technology only benefits you, reconsider it or change it

• Transparency: why patients should always know when they're interacting with technology, not a person

• Frequency: how to tell the difference between helpful outreach and harassment

• A real example of a raving fan turning into a lost patient because of over-automated follow-up

• Why marketing advice built for mass audiences (Gary Vee, Dan Kennedy style "mail until they buy or die") does not translate to a practice with a few hundred patients

• How to evaluate your own practice's current automation honestly

If you want a free look at your website and local search, request a review at RocketChiro.com. If you want more help with the business and marketing side of practice, check out my Next Step program at RocketChiro.com.

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For years, local SEO was about keywords. You found the phrases people were searching for, loaded your pages with them, and hoped Google noticed. That approach is not just outdated now. It is actively working against you.

In this episode, Jerry Kennedy breaks down the shift that has happened over the last four to five years and why authority has replaced keywords as the thing that actually determines whether you show up in local and AI search. The distinction sounds subtle but the implications for how you build and manage your website are significant.

Jerry walks through the three pillars of local search: relevance, proximity, and prominence. Relevance and proximity are straightforward. Prominence is where most chiropractors are leaving results on the table, and it is also the piece that most low-budget website companies either do not understand or simply ignore. He uses the gas station chicken wings analogy to explain why mentioning a condition once on a services page puts you in the same category as a business nobody actually associates with that thing, and how building real content depth around two or three subjects is what starts to move the needle.

He also covers why reviews matter more than most chiropractors treat them, why the people who already have momentum in your market are going to keep pulling ahead if you are playing by old rules, and what the starting point actually looks like for building authority in your area.

Topics Covered

• The core shift from keyword-focused SEO to authority-focused SEO and what it means practically
• The three pillars of local search: relevance, proximity, and prominence explained
• Why keyword stuffing still shows up on chiropractic websites built by high-volume companies
• The gas station chicken wings analogy: why thin mentions do not build authority
• Why established chiropractors can get away with a simpler website and newer ones cannot
• How to build real topical authority through website content, blogs, reviews, and off-site signals
• Why reviews are Google and AI's closest approximation of community reputation
• The "rich get richer" dynamic in local search and what it means if you are just getting started
• How to pick the two or three authority areas worth focusing on in your practice

If you want a free look at your website and local search, request a review at RocketChiro.com. If you want to build the business and marketing foundation that chiropractic school skipped, check out the Next Step program at RocketChiro.com.

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There is real wisdom in learning from people who came before you. You do not have to figure everything out the hard way. But there is a significant difference between learning from someone and trying to become them, and the chiropractic seminar world has made a lot of money blurring that line.

In this episode, Jerry Kennedy talks about what actually goes into success, and why the "if I can do it, you can do it" message is not just oversimplified, it is sometimes genuinely misleading. The episode starts with a real client situation: two chiropractors comparing websites that were built to do completely different things for completely different practices.

One had strong established authority and did not need her website to do heavy lifting. The other was just starting to build hers and needed every part of her site working to fill that gap. Comparing the two made no sense, but that kind of comparison happens constantly in chiropractic.

From there, Jerry walks through a list of factors that influence practice success that no seminar formula accounts for: talent, skills, timing, location, finances, family situation, age, appearance, connections, local economy, insurance landscape, the reputation chiropractors before you built or burned in your area, and more. These are not excuses. They are variables that are entirely real and entirely outside the formula being sold to you.

The point is not that success is impossible. The point is that your path to it is yours. Learn the principles, master the fundamentals, and then figure out where your actual opportunities are. That is a different project than copying someone else's playbook.

Topics Covered

• Why two chiropractic websites that look different might both be exactly right for what they need to do
• The Michael Jordan problem: why replicating someone's formula does not replicate their results
• Why chiropractic seminar advice is often based on a market and a time that no longer exists
• The full list of variables that influence practice success and that no expert can account for in their formula
• Talent versus skill and why both matter differently
• How finances, credit, and a supportive spouse create invisible advantages that skew the picture
• Why appearance and personality are real factors in a high-touch business like chiropractic
• The difference between learning from someone and trying to be them
• What the Next Step program is actually designed to do and why it is built around principles instead of a copied playbook

Call to Action If you want a free look at your website and local search, request a review at RocketChiro.com. If you want to build the business and marketing foundation that chiropractic school did not teach you, check out the Next Step program at RocketChiro.com.

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One of the most common struggles in early practice is patient retention. Someone comes in for one or two visits, feels a little better, and disappears. And then you are right back where you started, constantly trying to replenish a patient base that never quite builds the way it should.

In this episode, Jerry Kennedy breaks down why that pattern happens and what you can actually do about it. Not contracts. Not prepayments. Not guilt tripping patients into feeling bad about their health choices. Those approaches have been around chiropractic for decades and they are not the answer.

The real issue, in most cases, is patient education and the onboarding process. If patients walk out of their first visit thinking you are just a fancy aspirin, they will use you like one. The fix is not manipulation. It is communication.

Jerry walks through four levels of chiropractic care and explains why most patients default to pain-relief-only thinking unless you deliberately introduce something else early in the process. From there, he lays out a simple four-part framework for building retention through the initial phase of care: introducing the pain-plus concept early, getting agreement on a shared plan, staying flexible, and having a follow-up strategy for when patients go quiet.

This is one of those foundational business conversations that applies whether you have been in practice three months or fifteen years.

Topics Covered

• Why evidence-based chiropractors sometimes overcorrect and end up with no care structure at all

• The four levels of chiropractic care and where most patient education needs to start

• Why patients will assume pain-relief-only unless you tell them otherwise

• How to introduce the stabilization concept on day one without coming across as a sales pitch

• Getting a plan everyone agrees on without paperwork, pressure, or canned scripts Why building flexibility into your recommendations actually strengthens the doctor-patient relationship

• Short-term and long-term follow-up plans for missed appointments and patient reactivations

• The difference between harassing patients and staying appropriately connected

Call to Action If you want a free look at your website and local search, request a review at RocketChiro.com. If you want more help beyond the podcast, including business and marketing training, check out the Next Step program at RocketChiro.com.

Resources for Chiropractors

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Local Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free Chiropractic Webiste/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment

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Chiropractors get targeted by bad SEO pitches constantly, and most of them have no way to tell the difference between a legitimate offer and a scam. Not because they're not smart, but because they don't know what they don't know. And the people running these pitches are counting on exactly that.

In this episode, Jerry shares two real examples from actual clients in the past week: a fake SEO grade scanner that gave a client a C based on information that was completely fabricated, and an AI-generated personalized video that appeared to show serious problems with a client's website but was showing a site that wasn't even theirs. Both were designed to do one thing: make you panic and sign something before you think it through.

From there, Jerry walks through five red flags you can use to spot a bad pitch before it costs you six months of fees and zero results.

The 5 Red Flags

1. Panic and urgency: SEO is a long-term relationship with Google, not a fire drill. Anyone trying to make you feel like you need to act right now is working the pressure angle on purpose.
2. Ghost evidence: If someone tells you something is broken on your site, ask them to show you how to verify it yourself. If they can't or won't, that tells you everything.
3. Generic grades: The grade is the gimmick. Ignore it. The only thing worth reading is the fine print, and if there is no fine print explaining why you got that grade, throw the whole report out.
4. Secrets and hacks: There are no secrets in SEO. When someone positions their approach as a missing piece only they know about, that is either dishonest or ignorant, and neither one inspires confidence.
5. Technical mumbo jumbo: Some complexity is real. But if someone makes no effort to explain what they are doing in terms you can follow, ask yourself whether that is because it is complicated or because they need you confused.

Call to Action If you want a free website and local search review from someone who will actually show you what is real, request one at RocketChiro.com. If you want help beyond the podcast, check out the Next Step membership program, also at RocketChiro.com.

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Google wants you to ask for reviews. They say it openly. They give you the QR code right inside your Business Profile. So why are legitimate patient reviews getting flagged and removed?

In this episode, Jerry breaks down two relatively new reasons Google may remove your reviews, and explains what the actual policy language says (because the TikTok version left out a lot of context). The first issue is location: when a high volume of positive reviews come from one GPS coordinate or IP address, it starts to look suspicious, even if every single one of them is genuine. The second issue is specific content: if reviews are mentioning staff names in a concentrated pattern, Google's AI reads that as coaching, which is against policy.

Jerry explains how Google's pattern analysis works, why the analogy is closer to shoplifting prevention than a penalty system, and what you should actually do to protect your review count going forward. He also covers review gating, which has been against Google's policy for years and is still showing up on chiropractic websites today.

This is not a crisis episode. These are not widespread problems yet. But understanding how Google thinks about review authenticity now will help you avoid patterns that could become real problems later.

Topics Covered

• Why TikTok and Instagram SEO advice tends to strip out all the context that actually matters
• What Google's policy actually says about soliciting reviews (and what it does not say)
• How pattern analysis works and why a waiting room full of reviewers can look suspicious
• The shoplifting analogy: you can be doing nothing wrong and still trigger a flag
• Review cards as a simple, low-pressure way to move reviews off-premise
• Why Google may flag reviews that mention a staff member by name
• How to troubleshoot a removed or blocked review without panicking
• Friends and family reviews: why "genuine" is not the same as "unbiased" to Google
• Review gating: what it is, why it was ever normal, and why it is absolutely not okay now

Resources for Chiropractors

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Local Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free Chiropractic Webiste/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment

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This episode is for chiropractors who find themselves making practice decisions based more on what they dislike about others than what is actually best for their own clinic. Jerry Kennedy explores the common trap of overcorrecting. This happens when a chiropractor avoids helpful business or clinical strategies simply because a "sleazy" or "bad" doctor in town happens to use them.

Leadership requires discernment rather than just reacting to the extremes. Whether it is following up with patients, providing structured care recommendations, or utilizing social media, you should not abandon effective tools just to distance yourself from a particular practice style. This conversation helps you separate your personal preferences from reactionary choices so you can lead your chiropractic business with clarity.

Core Principles and Decision Lenses

• The Overcorrection Trap: Why avoiding certain behaviors because "that other doctor does it" can rob your practice of necessary growth tools.
• Leading with Discernment: Making choices based on your actual practice vision instead of purely on the principle of disagreement.
• The Trust Factor in Branding: Why using real photos and stories on your chiropractor website builds a human connection that generic images cannot match.
• Structure as Leadership: Understanding that providing a clear plan for patients is an act of leadership, not a sales tactic.
• Finding the Middle Ground: Navigating the gray areas between vitalism and evidence based care without becoming apologetic about your approach.

Next Step

Reflect on a recent decision you made to avoid a specific marketing or clinical tool. Was that choice based on your goals, or was it a reaction to someone else? If you want an honest look at your digital presence, request a free website and SEO review at RocketChiro.com.

Resources Mentioned • Rocket Chiro chiropractic websites and local SEO: https://rocketchiro.com/best-chiropractic-websites/

• Website and SEO review requests at RocketChiro.com: https://rocketchiro.com/contact/chiropractic-practice-assessment/

• NEXT Step chiropractic business coaching: https://rocketchiro.com/chiropractic-coaching/

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This episode is for chiropractors who may be feeling discouraged by the increasingly competitive world of chiropractic SEO and AI search. While the gap between established clinics and newer offices is widening, your chiropractor website remains your most critical marketing asset—regardless of whether you ever rank #1 on Google.

A common mistake is viewing a website only as a tool for search engines; however, its primary job is building trust with human beings. Whether a lead comes from a referral, networking, social media, or local signage, your website is the final destination where they decide to trust you with their health. This conversation moves away from generic templates and focuses on how to develop a digital presence that clearly communicates value and converts visitors into patients.

Core Principles & Decision Lenses

• The Conversion Factor: Understanding that being "found" is only half the battle; your website must answer "What do people see when they find me?".
• Communicating Value Quickly: Why you only have 15–45 seconds to prove you are the right chiropractic business for a visitor's needs.
• Design for New Patients: Shifting the focus of your chiropractor website design from existing patients to the specific needs and fears of new leads.
• The "New Patient Page" Model: Why a dedicated hub for frequently asked questions and scheduling is more effective than a simple "Book Now" button.
• Pushing Away Bad Fits: Using your marketing to filter out patients who aren't a good fit for your clinical strengths, reducing practice friction.

Next Step

Ask yourself: "Would I choose me based on what I see online?". If your current site feels generic or inaccurate, it's time to build a foundation that actually represents you.

Request a free website and SEO review at RocketChiro.com.

Resources Mentioned • Rocket Chiro chiropractic websites and local SEO: https://rocketchiro.com/best-chiropractic-websites/

• Website and SEO review requests at RocketChiro.com: https://rocketchiro.com/contact/chiropractic-practice-assessment/

• NEXT Step chiropractic business coaching: https://rocketchiro.com/chiropractic-coaching/

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This episode is for chiropractors running a small chiropractic practice who are tired of being told that ranking #1 on Google is as simple as following a basic checklist. Jerry Kennedy reveals the "ugly truth" that many marketing agencies won't say out loud: in some markets, dominated by established practices, traditional chiropractic SEO might actually be a money pit.

Many owners of a small healthcare business fall into the trap of spending thousands on SEO packages without understanding the competitive ecosystem they exist in. This conversation breaks down the three pillars of trust—relevance, proximity, and prominence—and provides a "quick and dirty" way to assess if your chiropractic business is actually in a position to benefit from search optimization right now.

Core Principles & Decision Lenses

• The Trust Metric: Understanding that ranking in Google or AI is not about "tricks," but about building long-term trust through data.
• Relevance and Proximity: Why being the right answer and the closest answer are the "easy" parts of getting found on Google as a chiropractor.
• The Prominence Gap: How established practices with hundreds of reviews create a "moat" that can make it nearly impossible for a solo chiropractor to rank in the short term.
• Review Assessments: Using a "75% rule" to determine if you have enough social proof to make an investment in local SEO for chiropractors worthwhile.
• Foundational vs. Premium SEO: Distinguishing between the essential code on your chiropractor website and the expensive "up-level" services that may not be necessary yet.

Next Step Don't throw your last $1,000 at SEO if you aren't ready to compete. Instead, focus on the "free stuff" like building a review culture and earning local backlinks. If you want an honest look at your current standing, request a free review at RocketChiro.com.

Resources Mentioned

• Rocket Chiro chiropractic websites and local SEO: https://rocketchiro.com/best-chiropractic-websites/

• Website and SEO review requests at RocketChiro.com: https://rocketchiro.com/contact/chiropractic-practice-assessment/

• NEXT Step chiropractic business coaching: https://rocketchiro.com/chiropractic-coaching/

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This episode is for chiropractors running a small chiropractic practice who are navigating the loud and often misleading world of online marketing advice. Whether you are seeing "viral" tips on TikTok, X, or Instagram, most chiropractic SEO and AI search advice is given in a vacuum. Jerry Kennedy discusses why even "good" advice can lead to failure if it ignores the unique competitive ecosystem of your chiropractic business.

Many owners of a small healthcare business struggle with unrealistic expectations fueled by gurus claiming "all you have to do is" follow a few simple steps to rank #1. This conversation reframes search optimization as a competitive sport and a game of building trust. By understanding your local environment and focusing on local SEO for chiropractors, you can make smarter business decisions for chiropractors and avoid throwing marketing dollars down a pit.

Core Principles of Search & Trust

• The Context Trap: Why advice given in a vacuum ignores the fact that chiropractor decision making must be based on the local competitors already established in your market .
• Search as a Trust Metric: Understanding that Google and AI rank a chiropractic practice based on accumulated data and "trust equity" rather than just recent technical changes .
• The Review Indicator: Using competitor review counts as a "tell" to determine if your market is "weak sauce" or a high-competition environment that requires a different strategy .
• Playing the Long Game: Why a solo chiropractor in a "big pond" should focus on low-cost authority building—like local backlinks and networking—before investing in expensive SEO packages .
• The Expectation Equation: How to avoid the frustration that comes when your expectations for getting found on Google as a chiropractor don't align with the reality of your market .

Next Step Evaluate the "trust gap" in your local area by looking at your competitors' reviews. If you want a grounded perspective on your digital presence, request a free review at RocketChiro.com .

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This episode for chiropractors explores the core principles of chiropractic business leadership when hiring staff or outside services. For anyone running a chiropractic practice, the transition from clinician to owner requires a shift in how you approach small business ownership for chiropractors. Jerry Kennedy discusses the common pitfalls of delegation and how to develop better chiropractor decision making when building your team.

Many owners of a small chiropractic practice struggle with the "two ditches" of management: micromanaging every detail or completely abdicating leadership. This conversation moves away from rigid scripts and instead focuses on a mental model for vetting, training, and trusting the people you hire. By improving leadership for chiropractors, you can reduce the friction of practice management and focus on higher-level business decisions.

Core Principles of Practice Leadership

• The Hiring Framework: A four-part mental model for vetting, training, trusting, and verifying anyone you bring into your chiropractic office.
• The Micromanagement Trap: Why trying to control every task limits the growth of your chiropractic business and burns out your team.
• Competency vs. Character: How to evaluate whether a service provider or employee has the skills to help and the honesty to admit their limits.
• Ownership and Training: Why you must require staff to learn your systems first before granting them the autonomy to innovate.
• The Verification Loop: How to use periodic check-ins to maintain alignment without hovering or losing track of your investment.

Next Steps

Reflect on your current hiring process and consider where you might be standing in your own way. If you found this perspective helpful, feel free to share it with another chiropractor or follow the show for more insights on running a chiropractic practice.

Resources Mentioned • Rocket Chiro chiropractic websites and local SEO: https://rocketchiro.com/best-chiropractic-websites/

• Website and SEO review requests at RocketChiro.com: https://rocketchiro.com/contact/chiropractic-practice-assessment/

• NEXT Step chiropractic business coaching: https://rocketchiro.com/chiropractic-coaching/

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This episode is for chiropractors running a small chiropractic practice who are trying to make thoughtful business decisions in an environment shaped by search engines and AI. If you're navigating chiropractic SEO, evaluating outside help, or simply trying to understand how visibility works online, this conversation is designed to give you clarity rather than tactics.

There is a lot of noise around SEO and AI. It's often made to sound technical, mysterious, or urgent. That confusion can lead chiropractors to either ignore it completely or outsource it without understanding what they're buying. This episode reframes the conversation around mental models and long-term thinking, helping you approach business decisions for chiropractors with more discernment.

In this conversation, Jerry explores principles such as:

• SEO and AI as relationship-building systems based on trust, not hacks or loopholes
• Why rankings never happen in a vacuum and are shaped by competitive context
• The relational nature of Google search visibility and why momentum compounds over time
• Why ongoing effort matters more than short bursts of activity in chiropractic SEO
• How monopoly-like dynamics can form at the top of search results
• Why human relationships, word of mouth, and community networks remain foundational in a small chiropractic practice

The goal isn't to tell you what to do. It's to help you understand how these systems actually work so you can make better decisions for your chiropractic business over the long term.

Listen, reflect, and apply what fits your practice and your environment.

Resources Mentioned • Rocket Chiro chiropractic websites and local SEO: https://rocketchiro.com/best-chiropractic-websites/

• Website and SEO review requests at RocketChiro.com: https://rocketchiro.com/contact/chiropractic-practice-assessment/

• NEXT Step chiropractic business coaching: https://rocketchiro.com/chiropractic-coaching/

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*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "90ee4a7b-a10e-456c-882d-d83a16fae20f" data-testid= "conversation-turn-4" data-scroll-anchor="true" data-turn= "assistant"> This episode is for chiropractors running a small chiropractic practice who are making their own business and marketing decisions day to day. Jerry Kennedy speaks directly to owner-operators navigating chiropractic practice ownership, where outcomes are shaped as much by context, timing, and personal skill as by effort.

Many chiropractors feel pressure to copy what appears to be working for someone else. Seminar speakers, podcasts, mentors, and online success stories can quietly create confusion about what progress is supposed to look like. This episode reframes that confusion and replaces comparison with clarity, helping chiropractors think more clearly about business decisions for chiropractors in the real world.

In this conversation, Jerry explores principles and decision lenses rather than tactics, including:

• Why every chiropractic business operates under a unique set of constraints and opportunities
• How imitation without context leads to frustration, not growth
• The difference between principles that transfer and formulas that do not
• Why understanding interest, skill, and opportunity matters more than copying strategy
• How structure and consistency support long-term leadership for chiropractors
• Why thinking for yourself is a requirement of small business ownership for chiropractors

This episode is an invitation to slow down, think more clearly, and make decisions that actually fit your practice, your life, and your circumstances.

Listen, reflect, and take what's useful as you continue running a chiropractic practice with intention.

Resources Mentioned • Rocket Chiro chiropractic websites and local SEO: https://rocketchiro.com/best-chiropractic-websites/

• Website and SEO review requests at RocketChiro.com: https://rocketchiro.com/contact/chiropractic-practice-assessment/

• NEXT Step chiropractic business coaching: https://rocketchiro.com/chiropractic-coaching/

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Getting more Google reviews does not require awkward scripts, expensive software, or nonstop reminders. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down a simple, repeatable system chiropractors can use to get more reviews consistently without disrupting patient care.

Most chiropractors know reviews matter, but many struggle with inconsistency. They ask for reviews for a few weeks, stop, then start again months later. Others rely entirely on automation and wonder why it does not work as well as promised. This episode explains why both approaches fall short and what actually works long term.

Jerry walks through a practical review strategy designed specifically for busy chiropractors who want steady growth, stronger Google Maps visibility, and better patient trust.

What You'll Learn in This Episode • Why most chiropractors struggle to get reviews consistently • The biggest mistakes chiropractors make when asking for reviews • How to make reviews feel normal inside your practice • When to introduce the idea of reviews to new patients • The best time to ask for a review so it has real marketing value • Why asking in person still outperforms texts and automation • How to use simple tools like QR codes and review cards • How to build a review schedule that runs on autopilot • Whether reputation management software is actually worth it

Key Takeaway for Chiropractors The best way for chiropractors to get more reviews is not by chasing patients or automating everything. It is by creating a simple system that fits naturally into your practice culture. When reviews become part of the patient experience instead of a marketing task, they start compounding over time and helping your practice stand out locally.

Who This Episode Is For This episode is for: • New chiropractors building their online presence • Chiropractors with low or inconsistent review counts • Solo and small-practice chiropractors • Chiropractors focused on Google Maps and local SEO • Chiropractors who want steady growth without hype

Resources Mentioned • Rocket Chiro chiropractic websites and local SEO: https://rocketchiro.com/best-chiropractic-websites/

• Website and SEO review requests at RocketChiro.com: https://rocketchiro.com/contact/chiropractic-practice-assessment/

• NEXT Step chiropractic business coaching: https://rocketchiro.com/chiropractic-coaching/

Listen, Subscribe, and Share If you found this episode helpful, subscribe to the Rocket Chiro Podcast and share it with another chiropractor who wants a better way to get reviews without feeling salesy.

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*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "88d1a3ec-2389-4b7d-9700-fa82249c3e46" data-testid= "conversation-turn-4" data-scroll-anchor="true" data-turn= "assistant"> Online reviews are one of the most powerful and misunderstood factors in chiropractic marketing.

In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down how many reviews chiropractors actually need to compete in local search, and why reviews matter far beyond Google Maps rankings.

If you want more new patients without relying on ads, gimmicks, or sales-heavy marketing, this episode gives you clear benchmarks and practical guidance you can apply immediately.

What You'll Learn in This Episode * Why online reviews impact Google Maps, AI search, and patient trust * How reviews influence both visibility and patient decision-making * Why reviews matter even for referral-based chiropractic practices * The minimum star rating chiropractors should aim to maintain * Why negative reviews are not the end of the world * How to calculate review benchmarks based on your local market * The four review numbers every chiropractor should understand * Why review expectations keep rising every year * How to make reviews part of your practice culture

The 4 Review Benchmarks Explained Jerry outlines four key numbers chiropractors should track:

• Entry Point About 20% of the median review count in your area. Below this level, reviews may significantly limit your visibility.
• Fighting Chance (Median) The middle review count among chiropractors in your market. Reaching this gives you a realistic opportunity to compete.
• Dominance Level Roughly 3.5 times the median. Practices at this level often have a strong advantage in local search.
• High Water Mark The highest review count in your area. Not a requirement, but useful context when evaluating competition.

How to Get More Reviews (Without Being Awkward) A simple framework that actually works:

1. Provide great care and communicate well
2. Make reviews a normal part of your practice
3. Ask in person, not just digitally
4. Make it easy with links or QR codes
5. Be consistent with a repeatable plan

Most chiropractors who struggle with reviews are missing multiple steps.

Resources Mentioned * Free Chiropractic Website & SEO Review * Rocket Chiro * NEXT Step Chiropractic Coaching Program

Final Thought The best time to start collecting online reviews was years ago. The second-best time is today.

If this episode helped you, please subscribe, share it with another chiropractor, or leave a review on Apple Podcasts. It helps this small, independent podcast reach more people who want to grow the right way.

Resources Mentioned:

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

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In this episode of the Rocket Chiropractic Podcast, I break down nine small but critical mistakes that quietly hurt chiropractic conversion. These are not big marketing failures or SEO problems. They are little things that get in the way once a potential patient has already found you.

I talk about the difference between being found online and being chosen, and why many chiropractors do not have a traffic problem. They have a choosing problem.

If people are visiting your website or Google profile but not scheduling, this episode will help you identify what might be standing in the way.

What We Cover in This Episode * Why cluttered chiropractic websites reduce clarity and trust * How unclear messaging hurts conversion even with good SEO * The importance of real photos and avoiding cold, generic imagery * Why responding to reviews matters more than you think * How bad responses to negative reviews can actively repel patients * Appointment processes that create friction instead of momentum * Common problems with online schedulers that cause drop-off * Why too many first-visit options overwhelm new patients * How salesy language and fake urgency damage long-term trust

Key Takeaway People usually choose what feels easiest, clearest, and safest, not necessarily what is best.

This episode is about removing unnecessary barriers so choosing you becomes the natural next step.

Who This Episode Is For * Chiropractors getting website traffic but low conversions * Practices struggling with online scheduling or inquiries * Relationship-centered chiropractors who dislike sales pressure * Anyone wondering why patients are not choosing them

Resources Mentioned:

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

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In this episode, I go back to one of the original ideas behind Rocket Chiro and what used to be Black Sheep DC: relationship marketing.

This topic has been near and dear to me for a long time, and I wanted to revisit it because I think it is especially relevant heading into a new year. A lot of chiropractors are either just getting started, feeling stuck, or reflecting on why their practice does not feel as stable as they want it to be. In my experience, a big part of that comes down to how you think about marketing and growth.

Specifically, are you trying to build relationships, or are you just trying to make sales?

Why Chiropractic Is a Relationship Business Chiropractic is not a big-ticket, one-time-sale business like real estate or high-end sales. We do not make our money from a single transaction. Chiropractic works much more like a restaurant.

Restaurants succeed because they have repeat customers over a long period of time. Some people come in all the time. Some come occasionally. Some only come for special occasions. But when they want that type of food, they go back to the same place.

Chiropractic works the same way. If someone comes in, finishes a care plan, and never comes back, that is not a success. That is a broken relationship.

The Goal Most Chiropractors Get Wrong I talk through three different goals chiropractors tend to have.

The wrong goal is simply "I want new patients."

A better goal is "I want new patients who are a good fit for my practice."

The best goal is "I want new patients who are a good fit for my practice and who always come to me when they need a chiropractor."

That last goal changes everything. It changes how you onboard patients, how you make recommendations, how you follow up, and how you market.

Retention Is Not PVA One of my long-standing soapboxes is that real retention is not a PVA number.

Real retention is not about how many visits someone averages during a care plan. Real retention is about maintaining the doctor patient relationship over time.

If someone sees you ten times over twenty years, but every single time they need a chiropractor they come back to you, that is incredible retention.

Retention is about time, trust, and being the default chiropractor in someone's life.

Dating for Marriage vs Dating for Sex I use a dating analogy to explain how mindset changes behavior.

If you are dating with the intention of a long-term relationship or marriage, you move differently. You listen more. You are more honest. You care about fit. You think long term.

If your only goal is to score, none of that matters.

The same thing happens in chiropractic. If your only goal is to close a new patient, you will use pressure, scare tactics, and short-term thinking. If your goal is a long-term relationship, your entire approach changes.

How a Relationship Mindset Changes Your Practice I walk through several areas where this mindset shows up.

Onboarding looks different. You listen more, talk less, and focus on agreement instead of closing.

Recommendations and care plans become more flexible, educational, and structured instead of rigid and contract-driven.

Follow-up and reactivation feel natural instead of awkward. You check in because you care, not because you are desperate.

Marketing shifts from chasing new patients with deals and urgency to building authority, trust, and long-term connection with both new and existing patients.

Relationship Marketing and SEO I also talk about how this mindset applies to SEO and online marketing.

Short-term SEO tactics rely on fake activity, fake reviews, junk backlinks, and manufactured signals. They can work briefly, but they are unstable and risky.

Long-term SEO is relational. It is built on real reviews, real activity, real authority, and consistency over time.

Selling to people who trust you is easy. Getting people to trust you is hard.

Google works the same way. You do not game a relationship. You build one.

The Big Takeaway Relationship marketing is long-term and stable. Sales marketing is short-term and unstable.

One compounds. The other burns out.

And the final thought I leave you with is this:

What you do to get patients is what you have to do to keep them.

If you rely on pressure to get people in the door, you will need pressure to keep them. If you build trust to get them, trust is what keeps them coming back.

Resources Mentioned:

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

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In this episode, I talk about the three big categories that determine whether you show up in Google search and in AI-generated search results. A lot of chiropractors are being told that Google is dead and AI is taking over. I wanted to clear that up, explain what's really going on, and help you understand what matters most for your online visibility. I also share a bit about how I help chiropractors through websites, local SEO, and my Next Step program.

Some key points I touch on: • Google is still very much alive and heavily used. • AI hasn't replaced Google, and AI is now part of Google anyway. • The fundamentals of local SEO still matter for both Google and AI. • You don't need to panic or chase shiny AI tools to win in local search.

Why AI Confusion Is Hurting Chiropractors Lately, I've been seeing more chiropractors reach out because someone told them AI is all that matters now. A lot of marketers are using AI buzzwords to sell products or services that chiropractors don't really understand. This episode is partly a response to that confusion and partly a way to protect chiropractors from being taken advantage of.

A few important reminders: • People have not suddenly stopped using Google. • AI search is influenced by many of the same signals Google uses. • Anyone claiming to know the exact formula for AI ranking is probably exaggerating. • When someone is selling you something AI-related, slow down and ask questions. • Work with people you trust, not people who rely on hype.

The Three Categories That Drive Local Search Everything you want to accomplish with local SEO falls into three buckets. These buckets determine whether you show up online and how well you rank compared to other chiropractors in your area.

The three categories are: • Relevance • Prominence • Proximity

Even AI-powered search uses these categories, just interpreted in different ways.

Relevance: The Most Straightforward Ranking Factor Relevance is simply about matching what someone is searching for. If you want to show up when someone types chiropractor in your town, you need the word chiropractor and your town on your website and your Google Business Profile.

Things I see chiropractors forget: • The word chiropractor doesn't appear anywhere on their homepage. • Their title tag doesn't say chiropractor. • Their meta description never mentions their city. • Their primary Google Business Profile category is incorrect. • They expect to rank for services they never list on their site.

Other important notes about relevance: • You should target chiropractor, not just chiropractic. • You should list your town, service area, and secondary services clearly. • Structured data, metadata, and image tags reinforce relevance. • Stuffing near me into your site does nothing because Google already knows your location.

Prominence: The Hardest and Most Important Category Prominence is your authority, your reputation, and your trust score online. Google uses many different signals to evaluate prominence.

Things that influence prominence include: • Website traffic • Backlinks from relevant sources • Local citations • Your review count • The quality of your reviews • Your brand strength in the community • How often people search for your practice name • Time spent on your site and how users interact with it

Examples I discuss: • Starbucks ranks instantly because its brand is deeply recognized by Google. • The Joint has built-in authority because it's a national franchise. • A solo chiropractor with one location has to build prominence from scratch.

Why prominence takes the most effort: • It requires ongoing reviews. • It requires ongoing content and activity. • It requires consistency over time. • If you stop building prominence, someone else will pass you.

This is why I tell chiropractors: • Never take your foot off the gas once you start ranking well. • If you're outpacing other chiropractors two or three to one in reviews, keep going. • Prominence slips when you stop feeding it.

Proximity: The Factor You Can't Control Proximity is all about physical location. It determines your map ranking radius and plays a huge role in where you show up.

What affects proximity: • Where your practice is physically located • How many chiropractors surround you • How tightly clustered your competition is • Whether you are near the geographic center of a city • Whether you're in a dense metro or a small rural town

Examples I explain: • If you're the only chiropractor for miles, you'll rank easily. • If you're on the edge of town, you might rank better on one side than the other. • If you're surrounded by 100 chiropractors toward downtown, ranking there is harder. • If you stop working on SEO, someone who keeps building prominence can surpass you even if they're slightly farther away.

Proximity is the least flexible category, but: • Relevance and prominence can help you extend your reach. • Strong prominence can help you compete even in dense markets.

Why SEO Must Be Ongoing, Not Occasional I explain why local SEO isn't a two-month project. Google and AI reward consistency, not short bursts of effort.

This is why: • You build trust slowly over time. • Someone else can outrank you if they keep working and you stop. • Google wants to see an ongoing pattern of value, activity, and credibility. • SEO is more like relationship-building than advertising.

Stopping SEO is like stopping exercise. You don't lose everything the next day, but over time the results fade.

A Warning About AI Scams and Hype I didn't plan to talk about this part, but it came up naturally because chiropractors are getting bombarded with AI pitches.

The main points I share: • Be suspicious of companies selling AI as a miracle fix. • Just because something uses the word AI does not make it helpful. • Chiropractors often don't know enough about AI to judge whether a service is legit. • This makes the profession vulnerable to bad advice and overpriced products. • Ask questions, take your time, and only hire people with proven credibility.

Final Thoughts At the end of the episode, I circle back to the core message. If you want to rank well in local SEO, whether on Google or the new AI-driven platforms, your success depends on relevance, prominence, and proximity. There is no secret. There are no shortcuts. The real strategy is doing the right things consistently over time.

I also thank listeners, ask them to share the podcast, and remind them that reviews are always appreciated.

Resources Mentioned

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

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In this episode I cover two topics that are not really related but both come up a lot in conversations I have with chiropractors. The first is about making big changes in your career or in your practice. The second is about why I think it is a mistake to connect your fees to time.

Part One: Making Big Changes Without Wrecking Your Life

I have had a couple of clients recently who are making big transitions. One is moving from one style of practice to another. The other is an associate who is starting her own office on the side. Both situations are exciting. Both situations also come with a very real temptation to jump too fast.

I learned this lesson the hard way. When I closed my practice years ago, I assumed the next thing I was working on would take off quickly. I figured I could just throw all my time and energy at it and it would work out. That assumption led to the hardest financial season of my entire adult life. It was brutal and absolutely avoidable.

What I should have done is simple. I should have kept the thing that was paying my bills while I built the new thing slowly in the background. Nights. Weekends. Whenever I had time. I should have waited until the new thing had momentum instead of assuming everything would work out because I was excited.

Here is the mistake a lot of chiropractors make when they are excited about something new.

• They cut off income before the new idea is proven • They make decisions based on hope instead of reality • They assume enthusiasm equals readiness • They forget that timing matters just as much as the idea itself

If you are going to transition from one technique to another, do it slowly. Let the new thing take over as patients choose it. Bring new people in under the new model. Let the old system fade out on its own.

If you are starting a practice while working for someone else, keep the job as long as you can. Let your employer cover the bills while you build your own thing after hours. When your side project becomes your main thing, the transition will feel natural instead of terrifying.

The theme here is simple. Do not make your life harder than it needs to be.

Part Two: The Problem With Charging for Time

The second topic is one I talk about with chiropractors all the time, especially docs who do a lot of soft tissue work. Many of them describe their visits like massage therapists. They will say things like thirty minute visit or sixty minute visit. I think that is a mistake.

Chiropractors who adjust only usually understand this better than anyone. We do not get paid for minutes. We get paid for outcomes. We get paid for expertise. We get paid for results.

When you attach your fees to a precise block of time, you create problems for yourself.

• Patients expect exact minutes • You lose flexibility in your schedule • It becomes harder to handle late patients • You limit your ability to offer different levels of service • You unintentionally undervalue yourself

A better option is to give people a range. Ten to fifteen minutes. Twenty to thirty minutes. Forty to sixty minutes. A range gives you breathing room and prevents awkward conversations when someone shows up late.

If you like offering long sessions, consider creating tiers. Some people only want a quick adjustment. Some need your standard visit. Some truly need the in depth longer appointment. Offering options keeps your schedule flexible and allows more people to work with you.

Here is why this matters. Not everyone needs or wants a long visit. Not everyone has the time or the money for that. Giving people choices helps them say yes to working with you in a way that fits their life and fits your workflow.

Wrapping Up

Both topics in this episode really come down to the same core idea. Do what is smart. Do what reduces risk. Do what gives you the best chance to succeed without making life harder than it needs to be.

If you want help with your website or local SEO, you can reach out to me at Rocket Chiro. If you want ongoing help and a place to ask questions, check out the Next Step program. If you want me to look at your website and give you some honest feedback, you can request a free website and SEO assessment anytime.

Thanks for listening and for sharing the podcast with other chiropractors who can benefit from it.

Resources Mentioned

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

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In this episode of the Rocket Chiro Podcast, Jerry breaks down some of the most common distractions chiropractors fall into when they are struggling, overwhelmed, or searching for the fast track to success. These distractions often look promising on the surface, but they rarely address the real issues holding a practice back. Jerry explains why these diversions are so tempting, how they derail progress, and what chiropractors should be focusing on instead if they want to build a stable and successful practice.

The heart of the episode revolves around the idea that success in chiropractic is built on simple, consistent, and often boring fundamentals. When those fundamentals are missing, chiropractors become vulnerable to shiny objects that promise quick wins. These diversions can drain time, money, and energy while pushing the chiropractor further away from the work that actually helps them grow.

Jerry outlines six major categories of distractions that repeatedly show up in conversations with struggling chiropractors. Each one is rooted in the desire to find an easier path than doing the foundational work, yet each one almost always leads to more frustration.

Key Distractions Covered in This Episode

• Online sales and affiliate marketing Chiropractors often hear that they can make "easy money" online by selling products, creating digital courses, or writing recommendation blogs with affiliate links. Jerry explains why this is almost never productive for a local chiropractor. Online selling requires an enormous amount of trust, attention, and audience size. Most chiropractors do not have the kind of influence necessary to make online sales meaningful. It becomes a detour away from patient care, community connection, and building a local business that people trust.

• Selling their own expertise through high ticket coaching Big ticket coaching programs and personal expertise packages are frequently marketed as a shortcut to higher revenue. Chiropractors are told that it is just as easy to sell a three thousand dollar coaching package as it is to sell a three hundred dollar one. Jerry highlights why this mindset is problematic. Coaching is a completely different business that very few chiropractors are qualified for or prepared to run. High ticket selling might work for a rare few, but most chiropractors simply end up spending time building a business that distracts them from the practice they are trying to grow.

• Special techniques and certifications Chiropractors who love technique can convince themselves that one more certification, one more seminar, or one more advanced system will finally unlock the success they want. Jerry reminds listeners that while additional training is valuable, it is almost never the reason a practice is struggling. Many mediocre chiropractors are successful in business, while many clinically gifted chiropractors struggle because they have not built strong habits, systems, or communication. Technique mastery is great, but it is not a substitute for running a strong business.

• Special equipment and passive therapies There is always a new device, table, laser, or machine promising to increase revenue and attract new patients. Chiropractors imagine that if they could just finance the newest gadget, everything would finally click. Jerry emphasizes that expensive equipment does not fix traffic issues, retention issues, or communication issues. If a practice is unstable, adding more debt and more complexity makes the problem worse. Equipment can be helpful when it aligns with the practice model, but it is almost never the missing ingredient a struggling chiropractor thinks it is.

• Obsessing over social media and trying to become an influencer Many chiropractors pour energy into going viral, creating endless reels, or chasing likes and followers. Social media feels productive, but it rarely translates into meaningful revenue for a local service business. Jerry shares examples of posts reaching millions of views without generating income. Social media can be a helpful tool for building trust and connection within a local community, but chasing fame is almost always a distraction that keeps chiropractors from focusing on patient care, reputation, and retention.

• Evaluating success only by new patient numbers Chiropractors often judge their entire practice by how many new patients they see in a month. Jerry explains why this is a flawed metric when used in isolation. A practice with strong retention, follow through, reactivations, referrals, and good communication can thrive with modest new patient numbers. But a practice with a leaky bucket will always struggle no matter how many people enter the front door. Focusing only on new patients distracts chiropractors from fixing deeper issues in their systems and workflows.

Core Themes From the Episode

• Success in chiropractic is difficult and takes time. Anyone who claims it is easy is either lying or the rare exception. • Shiny objects distract chiropractors from the consistent habits and foundational systems that actually create long term stability. • Most frustrations stem from weak fundamentals such as poor onboarding, unclear communication, lack of follow up, and inconsistent routines. • The chiropractors who win are the ones who stop swinging for home runs and start accumulating base hits through steady effort and simple processes. • A year from now, your future self will thank you more for mastering fundamentals than for chasing shortcuts.

What Chiropractors Should Focus On Instead

• Clear communication and consistent recommendations • Strong onboarding and follow through • Building trust with patients and the local community • Basic marketing foundations such as Google visibility and a good website • Simple reactivation and referral processes • Becoming great at chiropractic instead of chasing external validation • Slow, steady, predictable habits that raise the floor of the practice over time

This episode encourages chiropractors to step back, take an honest look at where their energy is going, and identify whether they have been pulled into distractions instead of building a stable foundation. The message is clear. Leave the shortcuts behind, recommit to the basics, and give yourself a year of focused effort. Most chiropractors are not one seminar, one machine, or one viral post away from success. They are one year of consistency away from stability.

Resources Mentioned

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

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In this episode of the Rocket Chiro Podcast I talk about three parts of practice that will completely change your business over time. These are not quick fixes. They are not instant wins. They will not solve your new patient problem this month. But if you make them a priority now, you will look back years from today and feel genuinely grateful that you started.

Why Chiropractors Fixate on New Patients

I start by talking about the profession's obsession with new patients. Every marketer, coach, and guru leads with new patient promises. You know the messages. They claim they can get you forty new patients a month or grow your practice instantly.

New patients feel exciting. They create cash flow. They inflate your numbers. And they can cover up bad systems. Even a poorly run practice can survive if there is a constant stream of fresh bodies coming through the door.

The problem is that running a practice this way is extremely stressful. If you ever have a slow month, the weaknesses in your systems show immediately. You never feel stable because the entire practice sits on top of a shaky foundation. You are always looking for the next new patient hit.

The Purpose of This Episode

I created this episode to help you shift your focus toward three long-term levers that make your practice healthier, steadier, and easier to run. These are not urgent. They do not give you a dopamine hit. But they are the building blocks of a business that does not fall apart when the new patient flow slows down.

The three long-term levers are reviews, relationships, and retention.

Why Reviews Matter More Than You Think

Reviews are one of the easiest and most powerful things you can invest in. They help your local SEO. They help your conversion. They help Google understand what you are known for. They even help AI tools understand what people think about you.

One of the biggest advantages reviews provide is the keywords hidden inside them. If your patients mention migraines, sciatica, pregnancy, sports injuries, or anything else, Google takes note. Those words help determine which searches you show up for.

I tell the story of a client who asked me if they had too many reviews because they had several times more than every chiropractor in their area. My answer was simple. I would keep going. If I could have ten times more reviews than my competitors, I would not slow down for a second. Being the obvious choice in your community is never a disadvantage.

The Power of Building Real Relationships

Next I shift into the value of relationships. As an introvert this one has always been a challenge for me. I would rather sit at my computer than go out and meet new people. But chiropractic is a relationship business. We work with human beings. We serve a community. We depend on trust.

Relationships with patients matter. Relationships with business owners matter. Relationships with coaches, trainers, teachers, community leaders, and other professionals matter.

When people know you and have something good to say about you, everything becomes easier. New patients come more naturally. Opportunities show up. Referrals increase. Sometimes your relationship with a respected person in the community even creates a little bit of authority or credibility transfer.

These relationships take time. They take intention. And they are absolutely worth it.

Short Term Retention and Why It Affects Results

Then I talk about short-term retention. This is not about long-term wellness care. This is simply helping someone stay consistent during their initial care. When you have a clear plan, patients get better results. They feel more connected to you. They are more likely to think of you as their chiropractor.

Without a plan you swing between two extremes. You either forget to follow up with people and they slip away, or you accidentally harass them without realizing how many times you have reached out. A system keeps you in the middle where you are caring, consistent, and helpful without being annoying.

Long Term Retention and Why It Stabilizes Your Practice

Long-term retention does not blow up your numbers overnight, but it is one of the key stability builders in a mature practice. This is where you check in with people who have not been in for three months or six months or a year. You are not trying to guilt them. You are not trying to pressure them. You are simply serving as a reminder for people who actually need your help but have been busy or distracted.

These occasional visits do not seem like much in the moment. But over the course of five or ten years, they create steady, predictable support for your practice. They also reinforce that you are their chiropractor even if they do not come in very often.

A Reminder for the New Year

I wrap up by reminding chiropractors that the best time to start these habits was years ago, but the next best time is right now. As we head into a new year, commit to being better in these three areas. You do not have to be perfect, but you do have to be intentional.

Make reviews a priority. Build more relationships. Put a plan in place for both short-term and long-term retention.

If you do that, your practice will be radically healthier five years from now.

Resources Mentioned

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

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In this episode of the Rocket Chiro Podcast, Jerry Kennedy dives into one of the biggest traps chiropractors fall into — chasing vanity stats. From gross income to new patient counts to website traffic, these numbers can look impressive on the surface but often lack the context that actually matters.

Jerry shares hard-earned wisdom on how to separate meaningful metrics from meaningless ones, how to keep your ego in check, and how to focus on the numbers that truly move your practice forward.

1. What Are Vanity Stats? Jerry explains that vanity stats are numbers that sound impressive but don't actually reflect real success. These include:

2. Gross income without expenses

3. New patient counts without retention
4. Website traffic without conversions
5. Rankings without relevance

Without proper context, these stats can create false confidence or unnecessary frustration.

1. Why Vanity Metrics Are Dangerous Vanity stats are seductive because they make chiropractors feel successful, but they can easily distort reality. Jerry warns that:

2. People exaggerate or manipulate their numbers online.

3. Gross income often hides massive overhead.
4. Social media and professional circles amplify unrealistic comparisons.

He shares a story about a chiropractor friend who appeared far more successful based on gross revenue but actually took home only a little more than Jerry — at the cost of massive stress and a complicated business.

1. The Comparison Trap Jerry compares vanity metrics to social media highlights — people showing their best moments and hiding the rest. Chiropractors often compare their unfiltered reality to someone else's filtered image of success, which leads to unnecessary frustration and burnout.

He reminds listeners that success isn't defined by looking impressive — it's defined by how well your practice serves you, your patients, and your life.

1. Examples of Vanity Stats in Chiropractic Jerry gives real-world examples of chiropractic vanity stats and how they can mislead:

2. Gross income: Without understanding expenses, it's meaningless.

3. New patients per month: If retention is low, this stat is hollow.
4. Patient visits per week: A high number doesn't mean success if fees are unsustainably low.
5. Website traffic or Google ranking: Traffic that doesn't bring in new patients is worthless.

He even shares how his own site once ranked for "ring dinger" searches — great traffic, but totally irrelevant for his business.

1. What Metrics Actually Matter Jerry offers practical guidance for what chiropractors should really focus on:

2. Net income: What you actually take home.

3. Expenses: Keep them tight; most chiropractors overspend.
4. New patient origin: Know where people are finding you.
5. New patient quality: Focus on patients who are a good fit for your care.
6. Retention: Track how long patients stay and how often they return.

These are the metrics that indicate the health and sustainability of your practice.

1. Jerry's Tips for Avoiding the Vanity Trap 1. Don't believe every number you hear — most lack context or honesty.
2. Don't brag about your stats — it feeds your ego but helps no one.
3. Share stats only in a teaching environment — context is what makes them valuable.
4. Focus on meaningful growth — not looking impressive to others.
5. Keep your expectations grounded — unrealistic goals only cause frustration.

Key Takeaway Vanity stats might look good on paper, but they won't make your practice better or your life easier. Focus on metrics that actually impact your income, your stress level, and your ability to serve patients well.

Quotes to Remember * "Gross income out of context doesn't mean anything." * "You're comparing your real life to someone else's highlight reel — and you can't win that." * "Your ego is not your friend." * "Know your stats, focus on the ones that actually matter."

Resources Mentioned * Rocket Chiro – Website & Local SEO for Chiropractors * NEXT Step Membership — On-demand chiropractic coaching for chiropractors who feel stuck or are just getting started.

Call to Action If you're ready to focus on what really matters and stop chasing numbers that don't move your practice forward:

• Visit RocketChiro.com to learn about websites, SEO, and coaching for chiropractors.
• Leave a review on Apple Podcasts or Google to help other chiropractors find the show.

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This episode of the Rocket Chiro Podcast dives deep into one of the most common local SEO questions chiropractors ask me: "Why don't I rank in the town next to mine?" It's a simple question, but the answer isn't always what chiropractors expect.

I start by explaining that local SEO is heavily influenced by proximity. Google knows exactly where your practice is located, so if you're in Chesterfield, Missouri, you're naturally going to rank best for "Chesterfield chiropractor." Ranking in a nearby town like Town and Country is possible, but difficult. The biggest factors that make it hard are your location, the density of chiropractors in the area, and how competitive their SEO is.

I also talk about the few situations where ranking outside your city is possible. You might be able to do it if there aren't many chiropractors in that other town, if the ones there have poor SEO, or if you're located in a gray metro area where town borders overlap—like being technically outside of St. Louis but still part of the St. Louis metro.

Then I shift gears to talk about smarter ways to expand your reach. You don't have to chase unrealistic ranking goals. Instead, you can focus on keywords that naturally extend your visibility—like "sports chiropractor," "chiropractor during pregnancy," or "chiropractor for kids." These kinds of searches reduce your competition because fewer chiropractors optimize for them, and they allow you to reach patients from a wider area.

I also mention a tool called Local Falcon, which I use in my free website and SEO reviews. It's a great, affordable option for chiropractors who want to track their own local SEO and see how they're performing across different search areas.

To wrap up, I remind chiropractors to go into SEO with realistic expectations. There's no secret trick or quick fix. If someone makes SEO sound easy or overly complicated, that's a red flag. The best strategy is to focus on strong local SEO for the area you're actually in, optimize for the services and terms that make you unique, and let that naturally radiate into surrounding areas.

Resources Mentioned

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "3ca9c907-38c0-42c4-af97-45d32c2d6984" data-testid= "conversation-turn-2" data-scroll-anchor="true" data-turn= "assistant"> In this episode of the Rocket Chiro Podcast, I dive into a topic that most chiropractors think about but rarely say out loud: what makes a bad chiropractic patient. Every chiropractor wants to help people, but the reality is that not everyone is a good fit for your care or your practice. Learning to identify those bad fits early on can save your sanity, protect your business, and create space for better patients who actually value what you do.

I start by sharing a story about speaking at Logan University years ago, where I asked a group of chiropractic students who wasn't a good fit for their future practices. The room went silent. That moment reminded me that many chiropractors don't think about who they don't want to serve—and that's a huge problem when it comes to marketing and practice happiness. Saying "anyone with a spine" is not a strategy. It's bad marketing and bad business.

From there, I break down several general categories of bad chiropractic patients. Some of these are universal red flags, while others depend on your specific practice style or personality.

Here's a rundown of what we talk about:

1. Contraindicated Patients There are clear medical situations where chiropractic care just isn't appropriate—or at least not right now. I talk about conditions like fractures, dislocations, severe osteoporosis, and spinal cord compression. Responsible chiropractors know when to refer out and when it's simply not safe or effective to adjust.

2. People Who Can't Pay This one might sound harsh, but chiropractors aren't running charities. If someone can't or won't pay, you can't build a sustainable practice around them. I share how I handled this in my own office by creating limited "hardship agreements" for people in genuine need. It's a way to be compassionate without sabotaging your business.

3. People Who Can't Keep a Schedule You know the type—always late, constantly rescheduling, or no-showing altogether. They throw off your day and drain your energy. I explain why these patients are toxic for your practice and how enforcing basic boundaries can help you reclaim your time and sanity.

4. Unrealistic Expectations Patients who expect miracles in one or two visits, or who think you can fix years of damage without any participation on their part, are setting everyone up for frustration. I discuss how to set realistic expectations early through good communication and leadership.

5. A Bad Fit for Your Care Not every patient is a match for your technique or philosophy. Whether it's someone looking for a style of chiropractic you don't offer, or a condition you're not confident treating, referring out can be the best move for everyone involved. It's better to admit when you're not the right chiropractor than to fake it and disappoint someone.

6. Energy Suckers This last group is the hardest. These are the know-it-alls, complainers, boundary-pushers, and emotional vampires who drain you every time they walk in the door. I explain how to spot them early and why letting them go—no matter how hard it is—can make your practice (and your life) a whole lot better.

I wrap up by talking about how this lesson applies beyond chiropractic. I've made the same mistakes in my own business at Rocket Chiro—taking on clients who weren't a good fit and regretting it later. I remind listeners that identifying bad fits isn't about being judgmental; it's about protecting your mission, your business, and your mental health.

If you're a chiropractor who's struggling with patients who stress you out or drain your energy, this episode is for you. You'll walk away with practical insight into how to define your "bad fit" list and create boundaries that let you build the kind of practice you actually want—one filled with patients who respect your time, value your care, and make you love coming to work again.

You can find more business and marketing advice for chiropractors at RocketChiro.com. If you'd like me to take a look at your website and SEO and give you my honest feedback, request a free review while you're there.

And if you want to go deeper than what I cover on the podcast, check out NEXT Step—my on-demand chiropractic coaching designed to help new and stuck chiropractors grow their ideal practice.

Thanks for listening to the Rocket Chiro Podcast, the chiropractic podcast that helps you grow your business, simplify your marketing, and fall in love with practice again.

Resources Mentioned

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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In this episode of the Rocket Chiro Podcast, I talk about one of the most repeated marketing clichés out there: "Content is king." I explain why that statement is incomplete and why transformational content—not just any content—is what actually helps chiropractors grow their practices and connect with patients. I break down what makes certain types of content valuable, what makes others a waste of time, and how you can start being more intentional about what you post. Whether you're creating social media posts, writing blogs, or running local SEO campaigns, this episode will help you understand how to make your content actually work for you instead of just filling space. Here's what I cover: • Why "content is king" is an oversimplification • How to set a clear purpose for every piece of content you create • The four main types of content: educational, entertaining, intriguing, and transformational • Why transformational content drives trust, authority, and new patients • How reviews, testimonials, and before-and-after stories can demonstrate transformation • Ways to use transformation not just in marketing but also in patient retention I also share my own examples of how I could use transformational content better in my business and how chiropractors can use it to improve the patient experience. If you want help improving your chiropractic website or local SEO, visit the Rocket Chiro website. You can also request a free website and SEO review there. And if you're a new chiropractor or a chiropractor who feels stuck, check out my NEXT Step program—it's designed to help you reduce stress and start growing your ideal practice. Thanks for listening and for sharing the podcast with other chiropractors who might benefit. Resources Mentioned Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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In this episode of the Rocket Chiro Podcast, I dig into the process of improvement. When we first start anything, whether it's adjusting patients, running a practice, or marketing, the truth is we usually aren't very good at it. That's normal. But I also want to clear up a point I made recently about not focusing too much on things you're terrible at. While I believe your greatest growth comes from leaning into your natural strengths, there's still a necessary period of struggle in the beginning.

I talk about what it looks like to move from being brand new and bad at something, to becoming competent, and ultimately excellent. The goal isn't to stay stuck in the "bad" stage but to understand that it's part of the journey and to know how to work through it without getting discouraged.

Here are some of the things I cover:

• Why everyone stinks at the beginning and why that's okay
• How competence is the stepping stone to greatness
• Why you shouldn't waste too much time trying to be great at something you're naturally bad at
• The importance of finding and developing your strengths so you can build a thriving practice

If you're a new chiropractor, or even if you've been at it for a while but feel stuck, this episode will help you reframe where you are in the process and give you clarity on how to move forward.

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Local Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Business & marketing training for chiropractors: https://rocketchiro.com/join Free Chiropractic Webiste/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment

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In this episode of the Rocket Chiro Podcast, I'm sharing something that's been on my mind lately. Over the years, I've talked to a lot of chiropractors who've tried to follow the "success formulas" promoted by charismatic gurus, seminar speakers, and social media personalities—only to end up frustrated, burned out, and wondering what's wrong with them.

I've been there too. I know what it's like to look at someone who makes practice-building look effortless and think, "If they can do it, why can't I?" In this episode, I'm going to explain why their one-size-fits-all formula often only works for a specific type of personality and why trying to copy it may actually set you up for failure.

I'll break down three common chiropractor "profiles" (charismatic front-end attractors, clinical technicians, and relationship builders), explore the strengths and weaknesses of each, and show you how to build your practice strategy around your natural talents instead of forcing yourself into someone else's mold.

If you've ever wondered why someone else's "simple" blueprint doesn't work for you, this episode will give you clarity, permission to stop beating yourself up, and a framework for building a practice that truly fits you.

What You'll Hear Me Talk About: * Why some chiropractors seem to attract new patients effortlessly—and why that's not necessarily a sign of better skill or better care. * How charismatic, technical, and relationship-driven chiropractors each have different advantages and blind spots. * The hidden danger of personality-specific advice at seminars, in coaching programs, or on social media. * How to identify your own "superpower" and use it as the foundation for a more stable, authentic practice. * Why improving your weaknesses matters—but why your strengths will ultimately move the needle in your business. * How to exercise discernment when listening to advice (including mine!).

Resources Mentioned

• Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
• Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
• Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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When I started my own practice, I thought success would be a straight line up. It wasn't. Running a chiropractic business is a roller coaster. One month you're crushing it, the next you're wondering if you'll make payroll. SEO rankings bounce. Patient numbers dip. Finances fluctuate. The problem isn't the ups and downs themselves — it's how we respond to them.

In this episode of the Rocket Chiro Podcast, I talk about why paying attention to patterns matters more than reacting to every blip in your stats. I share real-world examples from my own practice days and from chiropractors I've helped over the years. You'll also hear practical tips on how to stay calm, make better decisions, and build a business that weathers the inevitable swings.

Here's What I Cover in This Episode

• Why success in chiropractic practice isn't linear (and why that's okay)
• How I track numbers so I can see the real trends instead of guessing
• The difference between a dip that needs action and a dip that's just noise
• How plans, habits, and cause-and-effect thinking keep me grounded
• Why low overhead can help you survive the roller coaster
• When to stick with a plan and when to pivot
• How to get advice from the right people — not the peanut gallery

Resources Mentioned

• Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
• Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
• Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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A lot of chiropractors get stuck asking the wrong questions. They focus on the urgent stuff that feels important in the moment but doesn't actually move the needle in practice or life. In this episode, I talk through three simple but powerful questions that every chiropractor should be asking.

These questions will help you:

• Simplify your practice and stop wasting money on things you don't need
• Understand why patients choose (or don't choose) you
• Figure out what "enough" really looks like so you're not constantly chasing more

What You'll Learn in This Episode

• Why "Do I really need this?" should be asked about almost everything you spend money or time on
• How to think about your practice from the perspective of a patient who has to choose you over someone else
• The overlooked value of contentment and defining "enough" before stress and hustle culture run your life

If you've never sat down and really asked yourself these questions, you're probably making things harder than they need to be.

Want My Help?

If you'd like me to take a look at your website and SEO, I'll do it for free. You'll get honest feedback, recommendations, and a clear picture of where you stand. No pressure, no gimmicks. Just head over to Rocket Chiro and request a review.

And if you're ready for more in-depth training and coaching, check out the NEXT Step program. It's perfect for chiropractors who are just getting started or who feel stuck.

Resources Mentioned

• Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
• Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
• Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
• Coaching for Chiropractors: https://rocketchiro.com/join

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In this episode of the Rocket Chiro Podcast, I wanted to balance the conversation around micro practices. I've talked plenty about the upside of starting and running a small solo practice, but I think it's only fair to also be honest about the challenges.

The goal here isn't to talk you out of it. In fact, I still think a micro practice is the smartest way for most chiropractors to get started. But if you want to make the best long-term decisions for yourself, you should know what you're signing up for.

Some of the downsides we cover include:

• Your income ceiling is limited compared to building a bigger practice with associates.
• You can only see so many patients by yourself, so ultra-high-volume practice models don't fit.
• It's hard to bring in other practitioners or offer a wide variety of services in a small space.
• No backup coverage if you get sick or want to take time off.
• Micro practices usually don't have much resale value.
• Insurance billing and more complex financial models are tougher to manage solo.
• There can be perceived status issues with a smaller office, and you have to get over your own pride.
• You'll end up doing a lot of non-doctor tasks unless you're really intentional about outsourcing or using technology.

At the end of the day, micro practices are still a fantastic way to start with less risk and stress, especially if you're new. But if you know in your heart that you want to build something much bigger, you need to be careful about overcommitting to a setup that could hold you back.

If you're a new chiropractor or you're feeling stuck and you want more help beyond the podcast, check out my NEXT Step program. And if you want me to look at your website or local SEO, reach out through Rocket Chiro.

Resources Mentioned

• Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
• Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
• Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
• Coaching for Chiropractors: https://rocketchiro.com/join

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In this episode, Jerry dives deep into the concept of the micro practice — a streamlined, low-overhead model of chiropractic care that's perfect for new chiropractors, associates ready to start their own thing, or even seasoned DCs who want to simplify and reduce stress.

After receiving a question from a client considering the micro practice route, Jerry breaks down:

• What a micro practice actually is (and what it's not)
• Why it's not a "lesser" version of a real practice
• The three essential elements of a successful micro practice
• How to price your services properly
• What types of services make the most sense
• Why efficiency is everything in this model

This is a must-listen for any chiropractor who's tired of the overhead and pressure that often come with traditional practice models — and for anyone who wants a better way to start, grow, or pivot their career.

Key Takeaways

1. What Defines a Micro Practice?

2. Low Overhead: One or two rooms, affordable rent, flexible locations (gyms, shared spaces).

3. One Chiro, No Staff: Direct access to the doctor is a selling point, not a limitation.

4. High Efficiency: Smart use of technology (online scheduling, automation, etc.), systems that eliminate repetition, and streamlined patient communication.

5. Smart Pricing Tips

6. You don't have to be the cheapest OR the most expensive chiropractor.

7. Price based on time spent and value provided, not personal preference.
8. Be cautious with services that consume time but don't increase revenue proportionally.

9. Authority = Pricing Power. Build your reputation before raising your rates significantly.

10. Services That Make Sense

11. Adjusting is ideal: low cost, minimal space, and great ROI.

12. Add-ons (soft tissue, therapies) should align with your time, space, cost, and patient needs.

13. Trial and error is okay — micro practices give you the flexibility to experiment without huge risks.

14. Efficiency is King

15. Teach patients how to interact with your practice (online booking, communication boundaries).

16. Reduce daily tasks by batching (e.g. billing, paperwork).
17. Use tech and outsourced help (web, social media, editing) wisely.

Resources Mentioned

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

• Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
• Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
• Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
• Coaching for Chiropractors: https://rocketchiro.com/join

Help the Podcast Grow

If you found value in this episode, please consider leaving a 5-star review and sharing it with a chiropractor who could benefit from the conversation.

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Patient retention is one of the biggest struggles chiropractors face. Whether it's patients not completing their initial care plans or failing to return after they feel better, retention can make or break a practice. In this episode, Jerry breaks down the two most foundational aspects of retention that chiropractors often overlook—and how to fix them.

What You'll Learn in This Episode:

• Why retention problems are usually people problems—not clinical problems
• The importance of having a clear care plan (and why "winging it" leads to patient drop-off)
• How to create agreement with patients without using gimmicks or canned recommendations
• Why connection is the key to long-term retention and how to stay in touch with patients after their initial care
• Practical ways to stay connected and reconnect, including social media, newsletters, texting, and even reactivation campaigns
• The low-hanging fruit most chiropractors ignore that could easily bring patients back into the office

Final Thoughts

Retention doesn't have to be complicated. Focus on agreement in the beginning and connection over the long haul. If you get these two foundations right, most of your retention struggles will disappear.

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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In this episode of the Rocket Chiro Podcast, Jerry dives into the big question: What's AI going to do to search and SEO? Chiropractors have been hearing about AI more and more, and one longtime listener reached out to ask how this might impact local SEO and Google Maps rankings going forward. Jerry shares his personal insights (not AI-generated) on where things might be headed and what chiropractors should start doing now to stay ahead.

In This Episode: 1. Why this conversation matters now

• AI is rapidly becoming more common in how people search for answers
• Some chiropractors are already using AI tools to replace Google for specific types of searches

• The shift might not be urgent yet, but it's happening

• A reminder of what SEO really is

• SEO is about building a trust relationship with Google

• Google is a referral source, not just a search engine

• Stop trying to game the system with gimmicks; focus on trust and authority

• Four key ways AI might change SEO and search

• New signals: AI may use different trust signals than Google, including more emphasis on social media and reviews across multiple platforms (not just Google)

• Better at spotting fakes: AI will likely be more effective than Google at identifying low-effort, spammy, or fake content and chiropractors
• Prompt-based influence: AI may favor content that's tied to user prompts and past conversations

• Highly personalized results: AI can tailor answers based on the user's history, preferences, and behavior, which could make ranking more individualized than ever

• What chiropractors need to do now

• Create better content: Make sure your online presence answers real questions and builds trust

• Be human and specific: Generic AI content won't rank well; effort and uniqueness will still matter
• Diversify your reputation: Get reviews and mentions across different platforms, not just Google

• Interact meaningfully: Continue engaging with your Google Business Profile and community—human behavior still counts

• Final thoughts

• Ranking well still requires intentionality, consistency, and real effort

• Specializing in areas like pediatrics, sports injuries, or headaches will require deeper content to back it up
• The sooner you start building trust and authority, the easier it will be to maintain a strong position in search

Resources Mentioned: * RocketChiro.com – Get help with your chiropractic website or local SEO * NEXT Step Program – Coaching and support for new or stuck chiropractors who want to grow * Free SEO & Website Review – Request a custom video review of your current online presence

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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In this episode of the Rocket Chiro Podcast, Jerry revisits a hot topic from last week—whether the chiropractic profession is at risk of losing itself—and takes it a step further.

Instead of focusing on the fears and infighting, Jerry shares his thoughts on what chiropractors should be fighting for. What are the core values worth protecting? What should the future of chiropractic look like? And how do we stop shooting ourselves in the foot?

This one's part rant, part reflection, and a whole lot of real talk.

In this episode:

• Why the profession is often its own worst enemy
• The never-ending "real chiropractor" argument
• Why the subluxation vs. evidence-based debate is exhausting and counterproductive
• The idea of chiropractic as a dual philosophy profession—and why that's okay
• How food, gyms, and chiropractors all get judged for different goals
• Why the fight started by BJ Palmer might have been a big mistake
• A passionate plea for chiropractors to just stop being jerks to each other

9 Things Chiropractors Should Protect:

1. A drug-free, non-surgical identity
2. Direct access and professional autonomy
3. Being spine-first experts
4. Spinal adjustments and manual care as our core service
5. Patient-centered care—not insurance-dictated plans
6. A wellness philosophy that includes holistic care
7. Evidence-informed practice and better research on both sides
8. Higher ethical standards and internal accountability
9. A clear and unified public message about what chiropractic is

Final Thoughts:

• If we lose chiropractic, it's our own fault.
• Future generations of chiropractors are counting on us.
• Let's stop fighting over personal preferences and focus on what really matters.
• If we're clear about what we're fighting for, we can stop wasting energy on what we're fighting against.

Need Help?

• Want a better website or local SEO? Visit RocketChiro.com
• New or stuck in practice? Check out the Next Step program
• Want a free website and SEO review? No name-calling, just solid advice—request yours today

Thanks for listening, subscribing, and sharing. See you next time!

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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In this episode of the Rocket Chiro Podcast, Jerry tackles a topic that comes up often in chiropractic circles: the fear of "losing the profession." Where does this fear come from, and is it justified?

Jerry explores five key fears that often drive this concern:

1. Losing Chiropractic Identity The never-ending debate between subluxation-based vs evidence-based chiropractors continues to divide the profession. Jerry shares why this internal conflict may be doing more harm than good, and why the "real chiropractor" argument is a dead-end.
2. Becoming Like Osteopaths What happens if chiropractic loses its distinctiveness? Jerry explains why drifting toward drugs and surgery undermines the very foundation of chiropractic care.
3. Losing Autonomy Like PTs Could chiropractors become mere technicians under the thumb of medical gatekeepers? Jerry unpacks the risks of giving up professional independence for the sake of integration.
4. Over-Restricting Scope of Practice From subluxation-only to short-term pain relief only, both ends of the spectrum are pushing for a narrower version of chiropractic. Jerry offers a balanced take on where scope discussions go off the rails, and where raising the bar might actually help.
5. Insurance Regulation and Reimbursement This is the fear that hits closest to home. Jerry breaks down how forced insurance participation and restricted reimbursement could severely limit chiropractic care, and what chiropractors need to watch out for moving forward.

Final Thoughts: The biggest threat to the profession may not be any of these five fears, but rather the lack of agreement about what chiropractic actually is. Without a shared understanding, it's hard to communicate chiropractic's value to the public, policy makers, or even each other.

Jerry's Definition (for now): "Chiropractic is a drug-free, non-surgical form of care focused on evaluating and improving the function of the spine and joints. Chiropractic care is designed to restore motion, reduce discomfort, and enhance the body's natural ability to function and heal."

If you're a chiropractor looking for help with your website, local SEO, or practice growth, visit RocketChiro.com to learn more. You can also request a free website and SEO review or explore the Next Step program for new and stuck chiropractors.

Thanks for listening. Be sure to subscribe, share this episode with a fellow chiropractor, and leave a review if you found it valuable.

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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In this episode of the Rocket Chiro Podcast, Jerry Kennedy dives into a bold claim made by a chiropractic website company that told a prospective client "99% of our websites rank at the top of Google." That kind of statement might sound great—especially to chiropractors who don't fully understand SEO—but Jerry explains why it's likely misleading at best and total nonsense at worst.

Drawing from his experience working with chiropractors on websites and local SEO, Jerry breaks down the key differences between traditional SEO and local SEO, the vague language companies use to manipulate chiropractors, and the real factors that contribute to better rankings. Along the way, he offers a no-holds-barred critique of the predatory marketing that takes advantage of new and struggling chiropractors.

If you've ever wondered what it really takes to get found on Google—or whether your current website provider is actually doing anything helpful—this episode is for you.

What You'll Learn in This Episode:

• Why "top of Google" doesn't mean what most chiropractors think it does
• How traditional SEO and local SEO are completely different strategies
• What factors actually impact local rankings (like proximity, reviews, and citations)
• The common misunderstandings chiropractors have about SEO
• Why reviews matter more than most chiropractors realize
• The truth about shortcuts, hacks, and "secrets" that promise fast SEO results
• The importance of consistency in your marketing efforts

Jerry's Quick SEO Tips:

• Ask better questions when dealing with website or SEO providers
• Don't fall for promises that sound too good to be true
• Work with companies and people you trust and who understand your practice
• Don't tolerate cluttered websites that confuse visitors
• Make reviews a consistent part of your local SEO strategy
• Be consistent over time—SEO is not a one-time task, it's an ongoing process

Resources Mentioned: If you'd like Jerry to review your website and SEO with no obligation, you can request a free Website and SEO Assessment at rocketchiro.com. This review includes real recommendations and tips to help you make smart decisions moving forward.

You can also learn more about the Next Step program for new and stuck chiropractors at the same site. And if you're ready for real help with your local SEO or a better chiropractic website, Rocket Chiro has you covered.

Closing Reminder: Thanks for listening to the Rocket Chiro Podcast. If you found this episode helpful, please share it with another chiropractor. And if you haven't yet, consider leaving a review on Apple Podcasts or Google. It helps other chiropractors find the show and supports Jerry's mission to help good docs build better businesses.

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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In this episode, Jerry addresses a question he received multiple times in one week from chiropractors: Why are there so many website visitors and so few new patients? He breaks down this common concern and explains why these numbers often don't align in the way chiropractors expect. The episode offers perspective, highlights common misconceptions, and gives practical advice for improving website conversion.

The Misunderstanding: Expectations vs Reality Many chiropractors expect a high percentage of website visitors to become new patients. In reality, this is not how online marketing works—especially with cold traffic. Chiropractors who believe they should convert 50% or more of website visitors into patients are setting themselves up for disappointment. Even a 6% conversion rate on cold website traffic is considered very good.

Jerry explains that in his experience with info products and affiliate marketing, getting a 3% conversion rate was difficult. A 6% conversion would have been life-changing. Chiropractors need to calibrate their expectations and understand what's normal.

Cold Traffic vs Warm Leads One of the biggest issues is confusing cold traffic with warm leads. Cold traffic includes people who:

• Find your site through Google or ads
• Have no prior relationship with you
• Haven't been referred and don't trust you yet

These people convert at a very low rate.

In contrast, warm leads are:

• Referred by friends or family
• Already familiar with you through social media or community presence
• Former patients or those who've interacted with your brand

Warm leads should convert at a much higher rate. If you're only converting a small percentage of these, something is seriously wrong.

Website Traffic Doesn't Equal Potential Patients Looking at gross visitor numbers assumes every visitor is a potential new patient, which is simply not true. Website visitors may include:

• Bots or spam traffic
• Competitors
• Existing patients checking hours or contact info
• People outside your service area
• Accidental clicks

Unless you're running a tightly controlled ad campaign with a direct funnel, gross website numbers are a poor indicator of performance.

Conversion Isn't Always Linear Unless your practice relies 100% on online scheduling, you can't assume that every new patient came through the website. People may call, text, message you on social media, or walk in. If your site visitors and new patient numbers aren't lining up, it could be because they're taking other paths into your practice.

Trying to compare total website visits with total new patients is misleading because:

• Not every visitor is a qualified lead
• Not every new patient visits the website before booking

A Volume Reality Check Jerry gives a basic example of how conversion typically plays out:

• 500 website visitors
• 3% click on the "schedule now" button = 15 people
• 50% of those actually schedule = 7 to 8 people
• 75% of scheduled appointments show up = about 5 to 6 new patients

This is a realistic scenario and shouldn't be considered a failure. In fact, it's fairly normal.

Google Business Profile (GBP) Can Be Even More Misleading Many chiropractors see huge views on their GBP listings—1,800 or more in a month—but still get only a handful of new patients. That gap can be discouraging, but again, it's common. The takeaway isn't that you should ignore these numbers but that you need to understand what they really mean. Visibility without conversion isn't useful unless your site and profile are compelling enough to get people to take action.

How to Improve Website Conversion Jerry offers several practical ways to improve your chiropractic website's performance:

1. Simplify and organize your site. Avoid clutter. Too many chiropractic sites overwhelm visitors with too much information and no clear direction. Think of your website like a path through the woods—give people obvious cues about where to go next.

2. Make your content easy on the eyes. Presentation matters. Use formatting that's readable, clean, and skimmable. Don't dump a wall of text on your visitors.

3. Use patient-centered language. Skip the jargon. Don't talk about "optimizing health potential." Focus on problems and solutions your ideal patients care about.

4. Add trust signals. Include real photos, staff bios, patient reviews, video introductions, and even relevant social media content. Authenticity builds trust.

5. Make scheduling easy. The best options are texting and online scheduling. Phone calls are okay. Email is the worst—slow, unreliable, and frustrating for both sides.

Final Thought Unrealistic expectations are one of the biggest killers of progress. Chiropractors often get discouraged because they're comparing raw numbers without understanding what those numbers mean. Not all traffic is equal, not all visitors are prospects, and not all new patients will come through the same channel. Focus on what you can control—clear messaging, simplified navigation, strong calls to action, and easy ways to schedule.

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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In this episode of the Rocket Chiro Podcast, Jerry tackles one of the most common questions chiropractors face: Should I accept insurance or go cash-based? Whether you're starting a new practice or reevaluating your current approach, this episode provides a practical breakdown of the pros and cons of both models.

Jerry shares his straightforward answer: If your practice includes a wide variety of services that are covered and reimbursed by insurance, going the insurance route might make sense. But if you're primarily an adjustments-only chiropractor—or your services aren't covered—it's hard to beat the simplicity and clarity of a cash-based model.

You'll also learn:

• Why every chiropractor needs to get good at communicating value, regardless of their model
• The growing list of headaches associated with insurance
• What makes cash practice work—and how to avoid common mistakes
• The key ingredients to running a lean, profitable, and successful cash-based clinic

Whether you're an experienced chiropractor or just getting started, this episode offers clarity on one of the most important business decisions you'll make.

Topics Covered: * Why there's no such thing as a "no out-of-pocket" world anymore * Pros and cons of accepting insurance * Pros and cons of running a cash-based practice * Why insurance patients often make decisions based on coverage—not value * How poor communication ruins trust regardless of payment model * Jerry's simple formula for when insurance might make sense * Four essential ingredients for a successful cash practice * Final thoughts on building a practice that aligns with your goals and numbers

Quotes from the Episode: "People don't get mad about how you run your business—they get mad when they find out you run it differently than they thought you did."

"Cash doesn't mean cheap—it means clear."

"You can be successful either way, but it has to make sense on paper."

Mentioned in This Episode: * Rocket Chiro Websites – Chiropractic websites built to attract new patients and represent your brand * Local SEO for Chiropractors – Be found in local Google searches and on Google Maps * Next Step Program – On-demand chiropractic coaching to help you start smart or get unstuck

Enjoying the Podcast? Please subscribe, share the podcast with another chiropractor, and consider leaving a review on Apple Podcasts or Google. It's a simple way to support the show and help more chiropractors build better businesses.

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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What if you're not a big deal? Not famous. Not a legend. Can you still be a successful chiropractor—even if you feel insignificant?

In this episode, Jerry gets personal and unpacks the struggle between success and significance. From wrestling with professional insecurity to redefining what really matters, this episode is for any chiropractor who's ever felt like they were falling short—despite doing meaningful work.

If you're just getting started, feeling stuck, or questioning whether you're on the right path, this episode offers clarity, encouragement, and practical insights.

What You'll Learn * Why popularity and success are not the same thing * How success is a moving target and why that matters * The difference between being successful and being significant * Why most chiropractors won't become legends—and why that's perfectly fine * The danger of chasing "more" without defining what's enough * How to measure significance through irreplaceability, not visibility * Why the bullseye of your impact is your closest relationships * The importance of clarity, niche, and knowing your purpose

Resources Mentioned * Rocket Chiro Websites – rocketchiro.com/websites * Local SEO & Google Business Help – rocketchiro.com/local-seo * NEXT Step Membership – rocketchiro.com/next-step * Free Website & SEO Review – rocketchiro.com/seo-review

Quotes Worth Remembering "Be irreplaceable to the people who are most irreplaceable to you."

"You don't have to be legendary to be successful. You just have to be better than you were yesterday."

"If your definition of success requires being famous, you're setting yourself up to feel like a failure."

If You Enjoyed This Episode * Share it with a chiropractor who needs to hear this * Leave a review on Apple Podcasts or Google * Visit RocketChiro.com to connect with Jerry or request help with your website and SEO

Stay Connected * Website: RocketChiro.com * YouTube: youtube.com/@rocketchiro * Instagram: @RocketChiro

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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One of the most common questions chiropractors ask is, "How much should I be spending on marketing?" Unfortunately, there's no one-size-fits-all answer. Your marketing budget depends on your goals, experience, available time, and financial situation. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down what chiropractors need to consider when setting a smart, sustainable marketing budget.

What's Normal? Most small businesses spend 5–10% of gross revenue on marketing. Growth-focused businesses often spend 10–20%. Chiropractors? Usually far less. Many operate with 2–3%, and some don't spend anything on external marketing at all.

However, even if you think you're not spending on marketing, you probably are. Website hosting, domain names, print materials, business cards—it all counts. The real difference is whether you're intentionally investing in marketing or passively coasting.

Why Chiropractors Often Underspend Chiropractors—especially new ones—typically have limited budgets. There's often pride in "doing it all yourself" or "growing by referral," but this mindset can hold you back. Ironically, the time you most need to invest in marketing (early in practice) is when you usually have the least money and the least experience making smart marketing decisions.

Jerry shares his own experience of starting out with a large loan. While the money helped him get set up, it also created false security and delayed asking for help. Too much money, too soon, without a strategy, can lead to poor choices.

So, What Should You Spend? There's no exact number. Your marketing budget should be based on:

• Your practice goals
• Your available time and money
• Your marketing skills
• Your current momentum

Don't make zero spending the goal. At the same time, don't fall for high-ticket gimmicks that promise the moon. Be intentional and strategic.

Budgeting Basics for Chiropractors Do:

• Invest in low-cost, high-impact strategies if you're tight on funds.
• Understand that marketing takes either time or money—often both.
• Prioritize foundational strategies first (see below).
• Spend money when it saves you meaningful time.

Don't:

• Gamble on expensive marketing hoping it'll "just work."
• Spend money you don't have or overcommit time you can't spare.
• Lie to yourself about your situation. Be honest so you can plan wisely.

Start with the Essentials Before jumping into fancy ads or shiny marketing campaigns, focus on your foundational marketing:

• A professional, patient-focused website
• Local SEO and Google Business Profile optimization
• Generating and managing online reviews
• Community outreach and networking
• Custom social media content (if you're willing to create it)

These strategies are more affordable, sustainable, and effective over time. Big-ticket ads, print campaigns, and radio spots can come later—if they make sense for your goals and budget.

Time vs. Money As your practice grows, your available money increases and time becomes more limited. That's when outsourcing makes more sense. For example, a new chiropractor might build their own website, while a seasoned doc is more likely to outsource that task to save time.

Social media tip: Avoid paying for canned content. If you want results, you'll need to share your own personality, voice, and expertise. You can create simple content and pass it off to someone for editing and posting—but generic content won't move the needle.

Short-Term vs. Long-Term Strategy Understand the type of marketing you're doing:

• Short-term marketing (like Google Ads or in-person networking) can generate fast results.
• Long-term marketing (like SEO or relationship building) builds momentum over time.

Ideally, your strategy should include both. Just be clear about your goals so you can match your budget and efforts accordingly.

Avoid the Comparison Trap Don't compare your marketing budget or practice stats to other chiropractors without context. Chiropractors often exaggerate their numbers. Even if the numbers are real, you don't know the whole story.

Jerry shares a story about a friend with a big, multi-doc practice who grossed 3–4x what Jerry did. But after expenses, the friend only brought home a few thousand more per month—and carried far more stress. Bigger isn't always better.

Final Thoughts There's no magic number. The right marketing budget for your chiropractic practice is the one that fits your situation, supports your goals, and delivers a positive return on investment.

• Start with foundational strategies.
• Be realistic about where you are.
• Invest smart, not just big.
• Don't spend money to impress anyone—especially not other chiropractors.

Smart chiropractors make intentional decisions, track ROI, and stay focused on long-term success—not short-term ego boosts.

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy, former chiropractor and founder of Rocket Chiro, discusses how chiropractors can effectively request patient reviews without feeling desperate or sales-oriented. The goal is to foster a comfortable approach that enhances practice visibility and appeal.

Why Reviews Matter: Jerry emphasizes that online reviews significantly impact local SEO rankings and patient decision-making. Fresh reviews boost your visibility on Google Maps and provide credibility to potential patients. Reviews older than six months begin to lose effectiveness, so continual efforts are essential.

Common Mistakes:

• Relying on hope instead of a systematic approach.
• Viewing review requests as awkward or self-serving.

Jerry recommends shifting the mindset to view reviews as a helpful service to future patients rather than purely self-benefiting.

Creating a Review-Friendly Culture:

• Discuss the importance of reviews from early patient interactions.
• Utilize visible tools: posters, QR codes, signage.
• Regularly share patient testimonials on social media.

Timing is crucial: delaying requests slightly ensures reviews reflect transformative patient experiences rather than superficial impressions.

Practical Tips:

• Immediately capitalize on spontaneous praise by requesting reviews.
• Make review requests patient-centered, emphasizing how their feedback helps others.
• Use direct, short links and QR codes from Google Business Profile.
• Favor text-based requests over email.
• Engage staff to proactively support review requests.

Pitfalls to Avoid:

• Never guilt-trip or beg for reviews.
• Do not offer incentives or discounts, as these violate Google's policies.
• Avoid emphasizing business needs over patient-centered language.

Handling Negative Reviews: Negative reviews, while rare, can offer valuable insights. Jerry advises responding professionally and thoughtfully to negative feedback, turning it into an opportunity for demonstrating accountability and improvement.

Consistency and Long-term Strategy: Jerry stresses the importance of consistent, ongoing review collection. Accumulating significantly more reviews than competitors can solidify long-term advantages in local SEO and patient trust.

Final Thoughts: Excellence in chiropractic care combined with a positive mindset toward reviews and systematic integration into practice culture will yield sustained success.

For chiropractors seeking additional help with websites, local SEO, or professional development, Jerry invites listeners to explore Rocket Chiro's Next Step program and other tailored services.

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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In this episode, Jerry Kennedy explores what it takes to build a referral-based chiropractic practice. While many chiropractors say they want more word-of-mouth referrals, most don't have a clear strategy in place to make it happen. Jerry breaks down the keys to increasing referrals, explains the different types of referral sources, discusses why people refer (and why they don't), and offers practical tips on building stronger community and professional connections. Whether you're just getting started or you're ready to reduce your dependency on paid ads, this episode is packed with clarity and direction.

Topics Covered The Value of a Referral-Based Practice

• Why word-of-mouth marketing is still the most stable and reliable form of growth
• The instability of modern advertising platforms compared to long-term relationships
• Why referrals are the "golden goose" for chiropractors

Keys to Getting More Referrals Jerry outlines core principles every chiropractor should focus on:

• Make referrals normal in your office culture
• Be specific about who you help
• Make referring as easy as possible
• Deliver excellent, trustworthy care
• Build and maintain strong relationships
• Have a long-term plan and stay consistent
• Be the kind of person who also gives reviews and referrals

Types of Referrals Chiropractors Can Get It's not just about patients sending in their friends. Jerry explains:

• Patient Referrals – Direct recommendations from satisfied patients
• Small Business & Professional Referrals – From people who may never become patients but trust you
• Medical Referrals – From MDs, PTs, massage therapists, and other healthcare providers
• Community Referrals – From people who only know your reputation, not you personally
• Digital Referrals – Reviews, shares, and online recommendations that create social proof

Understanding Why People Refer

• They've had a positive or unexpected experience
• They like and trust you
• You asked them to refer
• They're returning a favor (reciprocity)
• They perceive you as an authority
• You've made it easy and clear who you want to help
• They've built a relationship with you over time

The Truth About Referral Expectations

• Not everyone refers—and that's normal
• Trying to force referrals from everyone leads to disappointment
• The goal is to increase your referral percentage, not make it universal
• Focus on clarity, consistency, and communication

Tips for Building Non-Patient Referral Relationships

• Understand that non-patient referrals take longer
• Start with people you already know
• Ask for introductions instead of cold outreach
• Get involved in community and networking groups (BNI, chambers, local events)
• Focus on solving problems, especially for busy professionals
• Stay in touch without being annoying
• Know when to walk away from dead-end connections

Who Should You Be Networking With?

• Your neighbors: anyone near your office, regardless of profession

• People aligned with your niche:

  • Pediatric chiropractors should connect with mom groups and birth professionals
  • Sports chiropractors should connect with coaches, gyms, and athletes
  • People in the communities where you want to be known and respected

Final Thoughts A referral-based practice doesn't happen by accident. It requires a deliberate, ongoing effort to build relationships, communicate clearly, and provide consistent value. While it won't produce instant results, over time it becomes one of the most stable and rewarding ways to grow a chiropractic practice.

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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In this episode, Jerry tackles a nuanced and often controversial topic: why does chiropractic sometimes sound like a religion? Drawing from his own experience in the profession and his exposure to its philosophical roots, Jerry explores how religious-like language and behavior have persisted in chiropractic for over a century—and whether this helps or harms the profession.

This episode doesn't aim to provide all the answers. Instead, it encourages thoughtful reflection on how chiropractic is defined, communicated, and perceived—especially by the public.

Topics Covered 1. Two Extremes in Chiropractic Philosophy

• On one end: Evidence-only chiropractors who view chiropractic purely as musculoskeletal care
• On the other end: Chiropractors who speak in mystical or spiritual terms, treating chiropractic as a life-transforming philosophy

• Why both extremes can alienate the average person and cause division within the profession

• Parallels Between Religion and Chiropractic

• Origin story of chiropractic (Harvey Lillard, DD and BJ Palmer) has a near-mythical tone

• Green Books and 33 Principles serve as sacred texts
• The adjustment functions as a ritual for some practitioners
• Concepts like innate intelligence resemble spiritual or religious ideas
• Evangelistic language: "power is on," "saving lives," "this is my purpose"

• Chiropractic's internal denominations: upper cervical groups, technique systems, subluxation-based vs. evidence-based

• Why Religious Messaging Is Problematic

• It creates confusion—both within the profession and with the public

• The message doesn't resonate with the majority of people
• Research shows only around 12–15% of Americans see a chiropractor regularly
• Going "all in" on a new-age approach would alienate at least two-thirds of current and potential patients

• Other medical and health professions avoid spiritualized language and reach far more people

• Why This Messaging Still Exists

• It's historically embedded in the profession

• It gives chiropractors a stronger sense of purpose
• It appeals to those looking for identity, certainty, and belonging
• It's often easier to repeat philosophical slogans than to critically evaluate them
• Chiropractic schools that promote this mindset continue to attract like-minded students

Key Takeaways * Chiropractic isn't religion—and it doesn't need belief or faith to work * The profession should focus on benefits, not belief systems * Presenting chiropractic in mystical or exaggerated terms limits its appeal * Chiropractors should strive for clarity, consistency, and excellence in communication and care * Patients don't need to believe in a philosophy—they just need to know chiropractic helps them feel and function better

What Should Chiropractors Do? 1. Be excellent at what you do

* Avoid shortcuts and weekend certifications just to add services
* Master your craft, whether it's manual adjustments, soft tissue work, or rehab

1. Communicate clearly and effectively

   • Avoid sounding like a conspiracy theorist or spiritual guru
   • Test your messaging with people outside the profession to make sure it sounds normal

   • Focus on practical benefits

   • Most people care about how chiropractic will help them feel and function better

   • Benefits like improved sleep, reduced pain, better mobility, and less stress resonate more than abstract philosophy

   • Stop repeating what you've heard without questioning it

   • Be thoughtful and intentional with your words

   • Avoid parroting slogans or ideas that don't hold up to scrutiny

Services Mentioned * Rocket Chiro Websites: Designed to convert visitors into patients * Local SEO Services: Focused on improving Google Maps rankings * Next Step Program: On-demand coaching for new and stuck chiropractors * Free Website and SEO Assessment: No-obligation review with personalized feedback

For more info, visit: www.rocketchiro.com

Closing Thoughts Jerry makes it clear: he loves chiropractic. It has changed his life. But love for the profession doesn't mean ignoring its problems. If chiropractors want the public to understand and trust what they do, they need to communicate in a way that makes sense to normal people. That means cutting out the spiritual fluff and focusing on what actually helps.

If you're ready to grow a chiropractic practice that connects with real people and delivers real results, this episode is for you.

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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In this powerful episode, Jerry sits down with Todd Smith from True Inner Freedom to explore how being a Highly Sensitive Person (HSP) impacts chiropractors both professionally and personally. If you’re a chiropractor who struggles with people-pleasing, overthinking, poor boundaries, and burnout — this conversation is for you.

Todd explains how HSP traits can become both a superpower and a liability in a high-touch profession like chiropractic. They dive deep into setting boundaries, understanding your personal limits, dealing with patients, family balance, and how self-awareness can lead to a more successful and satisfying practice.

Resources & Links: * Todd’s Website: TrueInnerFreedom.com * HSP Stress Test & Coaching Info: Take the HSP Stress Test * Todd’s Podcast: Stress Management for Highly Sensitive People * Recommended Episode to Start With: Episode 237 – How to Say No as an HSP

00:01 – Introduction * Jerry introduces the episode and shares how Todd reached out authentically to be on the show.

02:38 – What is a Highly Sensitive Person (HSP)? * Definition of HSP: A temperament trait identified by Dr. Elaine Aron in the 1990s. * 20% of people are highly sensitive, equally split between men and women. * HSPs process information deeply and have stronger emotional and empathetic tendencies.

04:36 – The Negative Stigma Around Sensitivity * Why many people, especially men, resist identifying as “sensitive.” * The difference between healthy sensitivity and stress-amplified sensitivity.

06:11 – The HSP Stress Bucket Analogy * How HSPs reach emotional overload quicker. * The evolutionary benefits of sensitivity across species.

08:54 – Why Chiropractic Can Be Overwhelming for HSPs * The “high-touch” nature of chiropractic care. * How deep empathy can serve patients but drain the doctor.

09:45 – The Difference Between HSPs and Introverts * 30% of HSPs are extroverts. * Key difference: extroverts gain energy from people; HSPs process deeply no matter the social orientation.

14:21 – Overthinking vs. Overprocessing * Using stress as an early warning sign for overthinking. * Identifying when thinking becomes counterproductive.

15:52 – People-Pleasing, Boundaries & Being “Too Nice” * How HSPs often sacrifice personal well-being to avoid conflict. * The dangers of prioritizing patients at the expense of family and self.

19:08 – Recognizing When You’re Out of Exchange * Jerry shares personal signs of resentment and burnout. * Practical examples of how ignoring boundaries hurts long-term relationships.

22:05 – Real-Life Example: Transitioning to Online Scheduling * How avoiding difficult patient conversations can sabotage practice efficiency. * Actionable steps for chiropractors to establish new boundaries.

26:48 – The Impact of Saying Yes to One Thing (And No to Another) * How HSPs can unintentionally hurt loved ones by over-serving patients.

29:08 – Questioning Your Own Thoughts & Beliefs * Todd introduces The Work of Byron Katie to challenge stressful beliefs. * Why questioning assumptions can unlock personal freedom.

Learn more about The Work of Byron Katie here: thework.com

33:15 – Parenting, Marriage, and Boundaries in Personal Life * Jerry and Todd discuss how HSP tendencies show up in parenting and marriage. * The difference between being a loving parent vs. needing to be liked.

37:10 – The Power of Defining Core Values * Jerry shares his life-changing “tombstone exercise” to clarify life priorities. * How clearly defined values help guide boundary decisions.

38:25 – Avoiding Conflict Harms Long-Term Relationships * How short-term avoidance creates long-term resentment. * The danger of letting small compromises accumulate.

40:52 – The Compound Effect of Small Decisions * Why big mistakes are often small ones repeated. * Daily choices move you toward or away from your ideal life.

41:47 – Personal Examples: Making Hard Business Decisions * Todd shares a difficult but necessary recent business decision. * The importance of trusting your inner voice.

46:12 – Chiropractors, Insecurity, and Owning Your Identity * Why chiropractors often struggle with professional insecurity. * The importance of owning the value of chiropractic care.

50:19 – Confidence Is Attractive * How being comfortable in your own skin draws people to you. * The toxic ripple effects of personal insecurity.

51:33 – The HSP Superpower in Chiropractic * Empathy + Deep Processing = Ideal skillset for chiropractic care. * How awareness and pacing prevent burnout while maximizing your gifts.

53:45 – Spotting HSPs in Practice * Why Todd now exclusively works with HSPs. * How understanding your patients’ sensitivity helps build stronger relationships.

Support the Podcast Rate, review, and subscribe to the podcast Share this episode with another chiropractor who needs to hear it

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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In this episode, Jerry takes a deep dive into networking and collaborations in chiropractic. While partnerships and collaborations can fast-track your growth, they also come with serious long-term risks if not handled wisely.

Jerry explains why chiropractors must be extremely careful about who they associate with, both online and offline, and how short-term attention can easily undermine long-term trust.

Through personal stories, real-life examples, and practical questions, Jerry lays out a framework for making better decisions about partnerships that protect your reputation and help you build a practice grounded in integrity.

Topics Covered The Benefits of Networking and Collaboration

• Opens doors to new opportunities
• Transfers trust and authority when done properly
• Helps chiropractors grow their audience faster
• Builds relationships that can have a lasting impact on your practice

The Danger of Chasing Attention

• Borrowing someone’s audience means borrowing their reputation too
• Many chiropractors partner with people they barely know simply to get more attention
• Lack of discernment can damage your credibility and erode patient trust
• Online mistakes can live forever and affect your long-term reputation

Real-World Examples

• Chiropractors in Jerry’s past who partnered with unethical providers simply because they were financially successful
• Young chiropractors who were drawn to dishonest mentors because of money and appearances
• Jerry’s personal experience accidentally collaborating with someone who was later arrested for illegal behavior
• How the temptation to chase attention impacted Jerry’s own integrity during his time on local radio

Building Trust vs. Building Attention

• Patients choose chiropractors they trust, not just those with large followings
• Social proof can help but trust is always more important for long-term success
• Influencer culture often encourages chiropractors to seek attention at the cost of their values

Critical Questions to Ask Before Collaborating

1. Do I actually respect this person and their work?
2. Would I be proud of this collaboration five years from now?
3. Does this align with my practice values?
4. Would my ideal patients trust me more or less after seeing this partnership?
5. If something bad came out about this person, would I be surprised?
6. Would I refer my close friends and family to this person?

The Attention vs. Reputation Analogy

• Attention is like Skittles: easy to get, sweet at first, but lacking substance
• Reputation is like meat and potatoes: slower to build, but sustaining for the long haul
• A solid reputation creates patient trust, long-term growth, and professional stability

Final Thoughts

• Be willing to grow slower if it means protecting your integrity
• The right collaborations with the right people can open powerful doors
• Avoid collaborations that compromise your values for temporary exposure
• Build your practice and reputation with long-term trust in mind

Resources Mentioned Rocket Chiro Website and SEO Help: rocketchiro.com Next Step Coaching Program: Help for chiropractors who are starting out or feeling stuck

Connect with Jerry Visit RocketChiro.com Request your free New Patient Search Review Learn more about the Next Step Program for coaching and ongoing support

Support the Podcast Rate, review, and subscribe to the podcast Share this episode with another chiropractor who needs to hear it

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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In this episode of the Rocket Chiro Podcast, Jerry Kennedy explores how different age groups engage with brands online—and what that means for your chiropractic marketing. Using a recent infographic from NP Digital as a jumping-off point, Jerry breaks down why Gen Z takes longer to follow brands on social media, why Boomers tend to move quicker, and how your marketing strategy should align with your goals, target demographic, and level of urgency.

Whether you're doing content marketing, social ads, SEO, or community outreach, understanding your audience's behavior is crucial. Jerry also shares actionable strategies based on patient intent—like how to attract people looking for acute care now versus those slowly building trust over time.

Key Takeaways

1. Different Generations = Different Timelines

2. Gen Z needs an average of 11 exposures before following a brand.

3. Millennials and Gen X fall in the 6–7 range—similar to long-standing marketing wisdom.
4. Boomers need only 3 exposures on average.

5. The more content someone consumes, the more desensitized they become—especially Gen Z.

6. Trust and Time in Marketing

7. Most people don’t take action the first time they see you unless they're in a crisis or acute pain.

8. Content overload and algorithm filters mean you’re competing with everything—not just other chiropractors.

9. Patience is essential in relationship-based marketing.

10. Match Your Marketing to Your Intentions If you need patients today, prioritize:

11. Acute care marketing

12. SEO and Google Ads
13. Networking with professionals

If you’re building a long-term brand, focus on:

• Content marketing (blogs, videos, podcasting, community involvement)
• Authority building (testimonials, reviews, collaborations)

• Social media presence (but know it takes time!)

• Tailor Your Tactics by Demographic

• Older patients: Use Facebook, email, direct mail, print, TV, radio.

• Younger patients: Use Instagram, TikTok, YouTube Shorts, influencer collaborations.

• Don’t Fish in the Wrong Pond Align your:

• Target audience

• Marketing platform
• Message and tone
• Budget and expectations

Actionable Tips for Chiropractors

• Need patients fast? Prioritize acute care, SEO, and local Google Ads.
• Targeting Gen Z or Millennials? Use short-form content, influencer partnerships, and be consistent with social media.
• Want trust over time? Focus on storytelling, authority, and being visible both online and offline.
• Don't fake it. Be genuine and let your personality come through in your content.
• Adapt. Stay aware of platform changes and be ready to evolve your strategy.

Final Thoughts

“Marketing isn’t magic—it’s a process. And if you’re marketing to people who take longer to trust you, you have to be patient, intentional, and consistent. If your expectations and execution don’t match, you’re just wasting time and money.”

Work With Jerry

Want help with your website, SEO, or want to get unstuck in your practice? Visit RocketChiro.com and request a Free New Patient Search Review or explore the Next Step Program for on-demand chiropractic coaching.

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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In this thought-provoking episode of the Rocket Chiro Podcast, Jerry Kennedy welcomes returning guest Shaq Smith for an unstructured but incredibly relevant conversation about a cultural shift in healthcare trust—especially among Gen Z—and what that means for chiropractors moving forward.

Together, they unpack a global study by Edelman shared via Axios that reveals rising distrust in the medical establishment, and how younger generations are increasingly turning to social media, family, and AI instead of doctors for healthcare advice.

This episode is not about fear or doom. It’s about opportunity. Jerry and Shaq discuss how chiropractors can thrive in this new environment—by becoming approachable, authentic, and collaborative. If you want to know how to build real trust in a skeptical world, this episode is for you.

Topics Covered Breakdown of the Edelman Study * 16,000 adults surveyed across 16 countries * Trust in traditional medical advice is plummeting * Gen Z (ages 18–34) showed the sharpest decline in trust * People now turn to friends, family, social media, and AI tools like ChatGPT for guidance

Why This Matters for Chiropractors * Many chiropractors misinterpret this shift as negative * Jerry argues it’s actually a massive opportunity * People are more open than ever to alternative care * But they’re also more skeptical and cautious

Key Insights for Chiropractors 1. Approachability Over Authority * Don’t try to act like a hospital or medical institution * Be authentic, human, and real * Patients are drawn to approachable, relatable personalities—especially online 2. Be a Trusted Peer, Not Just a Provider * The age of “the man in the white coat” is fading * Trust is built through transparency, consistency, and care * Shaq shares real-world examples from social media and ad performance 3. Collaborative Decision-Making is Crucial * Chiropractic is a participation sport * Patients don’t want to be told what to do—they want to be heard * Jerry shares the idea of “unburdening yourself” from outcomes, while still leading responsibly 4. Office Design, Language, and Branding * Your tone, attire, and environment matter more than ever * Don’t fake it. Be yourself—but be your best self * Your online persona should match the in-office experience 5. Retention Through Relationship * True retention isn’t just about visit numbers * It’s about maintaining a long-term doctor-patient relationship * “If they’re going to see a chiropractor five times in the next 20 years—make sure it’s you.”

Practical Takeaways * Be visible and real online—smile in your photos, show personality in your videos * Ditch manipulative sales tactics—people will bolt if they sense even a whiff of deception * Use AI tools to enhance patient understanding, not replace your role * Build trust over time—especially with younger patients who are used to doing their own research * Engage in local Facebook groups or community platforms to stay involved without relying solely on ads

About the Guest Shaq Smith is a marketing and social media strategist who specializes in helping chiropractors create content and ads that convert. Known for his sharp insights and practical advice, Shaq brings a younger generational perspective to the conversation—especially relevant for understanding Gen Z patient behavior.

Final Thoughts This episode challenges chiropractors to stop chasing mainstream status and start leaning into what makes them different. Trust isn’t dead—it’s just shifting. And chiropractors who embrace approachability, authenticity, and patient participation will thrive in this new era.

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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In this insightful episode, Jerry Kennedy dives deep into the important topic of chiropractic website ownership versus renting. Learn about the pros, cons, and misconceptions surrounding website management to make the best decision for your chiropractic practice.

Key Points Discussed: 1. The Catalyst for This Discussion * Jerry shares his experience with seeing a social media ad discouraging chiropractors from renting websites, advocating instead for ownership. * Highlights the misleading aspects of this marketing approach.

1. The True Purpose of Your Chiropractic Website * Your website should clearly represent your practice and communicate your value to potential patients.

2. It should create an immediate feeling of reassurance and relief for your ideal patients, helping them know they've found the right chiropractor.

3. Common Misconceptions About Renting vs. Owning * Owning a website does not eliminate ongoing costs (hosting, domain renewal, plugins, maintenance).

4. Renting doesn't inherently mean you're throwing away money; it could offer consistent value and peace of mind.

Website Management Options Explored: Option 1: DIY (Do It Yourself) * Pros: Cheapest initial cost; complete control. * Cons: Time-consuming, requires technical and design skills, full responsibility for problems.

Option 2: DIY with Professional Help (Hybrid Model) * Pros: Professional initial setup, saves significant time, good initial functionality and appearance. * Cons: High upfront costs, ongoing technical maintenance responsibilities, potential hidden SEO and functional flaws.

Option 3: Full Website Service * Pros: Professional management, design, and SEO optimization; ongoing support and updates; leveraging expert experience. * Cons: Higher ongoing monthly cost; less direct control for those who prefer hands-on management.

Key Recommendations: Financial Considerations * Avoid making website decisions based purely on cost savings. Prioritize overall return on investment and functionality.

Practical Tips for Control * Maintain control of your domain (URL). * Maintain control of your business email setup independently (e.g., Google Workspace).

Warning Signs * Be cautious of marketing scare tactics. * Ensure the website solution you choose genuinely enhances your online presence and patient conversion.

How Jerry and Rocket Chiro Can Help: * Request a FREE New Patient Search Review: Jerry offers a detailed, personalized video review of your website and SEO effectiveness, clearly explaining your online visibility and patient appeal. * Additional services available include website design, ongoing management, and comprehensive SEO services tailored specifically for chiropractors.

Closing Thoughts: * Choose your website option based on your practice's specific needs, capabilities, and growth goals. * Ensure your website consistently represents your chiropractic practice positively and effectively to your target audience.

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy breaks down a surprisingly common issue in the chiropractic profession that he calls “Chiropractic Associate PTSD.” This mindset problem tends to surface in chiropractors who have come out of toxic or dysfunctional associate positions and are now trying to build practices of their own.

Jerry has seen it time and time again—new practice owners unintentionally sabotage their growth because they’re overcorrecting for past negative experiences as chiropractic associates. Rather than learning from those experiences and taking the good with the bad, they throw out anything that reminds them of their former job—even when those strategies are actually helpful for patient care and business success.

Key Topics Covered:

• What is Chiropractic Associate PTSD and how to recognize it
• Why bad chiropractic associate jobs often lead to destructive overreactions
• The dangers of abandoning care recommendations, structure, and business systems
• Why communication and leadership are essential, not optional
• The difference between unethical sales tactics and ethical, effective systems
• How to reframe your mindset so your bad associate job doesn’t ruin your own practice
• The long-term impact of poor retention, undercharging, and disorganization
• Practical tips for moving forward with confidence and clarity

Takeaways:

• Just because something was done wrong in your chiropractic associate job doesn’t mean it’s wrong to do
• Structure, communication, and planning are foundational to a successful chiropractic practice
• Being a great adjuster isn’t enough—you also have to lead, manage people, and run a business
• Don’t fall into the trap of assuming successful chiropractors are all unethical. Many are thriving because they’ve built strong, ethical systems
• Start small, commit to improvement, and keep moving the goalpost as you grow

Jerry’s Advice: Change your mindset. A bad chiropractic associate experience doesn’t have to define your future. Be intentional, build systems, communicate clearly, and strive for excellence—not perfection. Success in chiropractic is possible without selling out your values.

Support the Show: If you’ve been listening and getting value from the Rocket Chiropractic Podcast, take a moment to leave a review on Apple Podcasts or share the show with a chiropractor who could benefit. It helps the podcast reach more chiropractors who need guidance and support.

Want Help Growing Your Practice? Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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In this episode of the Rocket Chiro podcast, Jerry Kennedy dives into the crucial topic of how new patients initially contact chiropractors. Understanding this process can drastically influence your patient acquisition and retention. Jerry discusses the pros and cons of various contact methods, how these methods affect patient conversion rates, and what chiropractors should know to stay compliant with regulations.

Key Points:

• Initial Patient Contact:
• Referrals and reputation establish trust before first contact.
• Cold contacts require quick and convenient responses to avoid losing potential patients.

Pros and Cons of Contact Methods:

1. Phone:

2. Pros: Highly personal, immediate human connection.

3. Cons: Many people, especially younger demographics, avoid phone calls.

4. Email:

5. Pros: Very easy, low anxiety for introverts.

6. Cons: Low open rates, delayed responses, and potential ghosting due to reluctance to speak on the phone.

7. Texting:

8. Pros: High open rates (~90%), quick responses, balances convenience and speed.

9. Cons: HIPAA compliance risks, requires secure software or explicit patient consent.

10. Online Scheduling:

11. Pros: High commitment level from patients, convenience.

12. Cons: Potential additional costs, loss of schedule control for chiropractors.

13. Social Media (Direct Messaging):

14. Pros: Direct, convenient for socially active chiropractors, good for conversions.

15. Cons: Significant HIPAA compliance concerns, difficult message management, risk of missing messages if not consistently active.

Best Practices Recommendations:

• Phone: Maintain as an option with clear and concise voicemail messaging.
• Email: Discourage as primary contact for new patients due to inefficiency.
• Texting: Highly recommended if compliant; utilize secure software or explicit consent forms.
• Online Scheduling: Recommended if loss of schedule autonomy isn’t problematic; ensure simplicity and ease-of-use.
• Social Media: Effective for socially active chiropractors but manage privacy carefully; consider explicit patient acknowledgment of non-privacy.

Final Thoughts:

Jerry emphasizes the importance of quick and convenient communication methods that align with patient preferences while being mindful of compliance and privacy regulations. Chiropractors should continually evaluate their patient contact methods and ensure they offer accessible, reliable, and regulation-compliant options.

Resources

Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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In this episode of the Rocket Chiropractic Podcast, Jerry explores the question: Is social media worth it for chiropractors? The short answer is—it depends.

You’ll hear a realistic breakdown of what social media can do for your practice, what it can’t do, and why not every chiropractor should treat it as a primary marketing tool. Jerry explains how to think about your time, your personality, and your goals when deciding how (or if) to use social platforms effectively.

Topics Covered: * Why there’s no one-size-fits-all approach to social media * The flawed assumption that every chiropractor has to be on social * What makes social media a potential time and money drain * Why interaction is the most important ingredient for social media success * The danger of outsourcing to companies that post generic, low-value content * When social media should be a supporting player, not the main driver * What actually works: unique content, conversation, consistency * Alternatives to social media for attracting new patients: SEO, referrals, Google Ads, content marketing, and community engagement * How to use social media strategically if you’re not all-in

Key Takeaways: * If you enjoy creating content and interacting online, social media can be a powerful tool—if done right. * If you dislike it or aren’t willing to do what it takes to succeed on social, you’re better off focusing your efforts elsewhere. * Maintaining basic social accounts with occasional, authentic updates is still a smart move. * Don’t waste money on generic social media management. It rarely works. * Focus on strategies that fit your skills, your schedule, and your practice goals.

Resources

Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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In this episode of the Rocket Chiropractic Podcast, Jerry tackles one of the most frequently asked marketing questions from chiropractors: Should I invest in Google Ads or SEO? If you’ve ever felt confused, frustrated, or overwhelmed trying to get more new patients through search engines, this episode is for you.

After multiple recording attempts (yes, really), Jerry dives deep into the pros and cons of both SEO and Google Ads—helping chiropractors make smarter, more strategic decisions based on their budget, timeframe, and local competition. He highlights the potential benefits and the common pitfalls that can make these marketing tools either a valuable investment or a money pit.

Whether you’re just getting started, running things on a shoestring budget, or trying to level up your online presence, this episode will help you better understand when SEO or ads make sense—and when they don’t.

What You’ll Learn:

• Why there’s no one-size-fits-all answer to Google Ads vs SEO
• How your practice’s timeline and urgency for new patients should impact your decision
• What role budget plays in deciding between DIY, local SEO help, or running paid ads
• Why competition density and strength in your area can drastically affect cost and effectiveness
• The biggest risks chiropractors face when choosing these strategies
• Why sometimes the best decision might be to wait or pivot

Resources

Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

If you found this episode helpful: ✔️ Share it with another chiropractor ✔️ Subscribe so you don’t miss future episodes ✔️ Reach out to Rocket Chiro if you’re ready to improve your online presence

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In this episode of the Rocket Chiro Podcast, Jerry answers one of the most common questions in chiropractic business and marketing: "How do I get more new patients?"

Instead of offering a simplified "just do this" solution, Jerry takes a realistic look at the challenges chiropractors face and offers a framework for creating a personalized strategy based on your goals, budget, skills, and opportunities. Whether you're just starting out or feeling stuck, this episode will give you clarity, direction, and a plan to move forward.

What You’ll Learn in This Episode: Why the typical "just do this" advice is usually misleading

The connection between chiropractic marketing gurus and the broader "make money online" culture

Why there’s no one-size-fits-all approach to getting new patients

Why it's okay (and normal) to get unbalanced results from your marketing efforts

Why everything starts with reaching new people—and how to make sure you're doing it

The Three Big Marketing Categories: 1. Online Marketing Websites, SEO, Google Ads, social media, email, and digital content creation

1. Offline Marketing Referrals, local networking, events, community outreach, print, and face-to-face marketing

2. Retention Onboarding, communication, patient experience, and follow-up systems that keep people coming back

Foundational Steps to Get Started: Clarify your marketing message: Who are you, and how do you help?

Build and maintain a professional website

Set up and optimize your Google Business Profile

Create and maintain relevant social media accounts

Implement a simple, effective plan for gathering reviews and referrals

Key Questions to Ask Yourself: What are my current skills?

What are my interests?

What are my available opportunities?

What is my timeline?

What is my budget?

These questions will help you decide what to focus on next and avoid wasting time and money.

Final Takeaways: Just get started, even if it’s messy at first

Don’t take unnecessary financial risks

Test and tweak your efforts—marketing is an ongoing process

Be willing to change, but also be patient with your strategy

Most importantly, be committed to excellence in everything you do

Resources

Free New Patient Search Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Coaching for Chiropractors: https://rocketchiro.com/join

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In this episode, Jerry Kennedy sits down with animal chiropractor Dr. Katie Lackey to explore the fascinating and often overlooked world of animal chiropractic care. From horses and dogs to ducks, llamas, and even bearded dragons, Dr. Katie shares how she got started, what it’s like treating non-verbal patients, and the powerful results she sees in practice.

The conversation covers a wide range of topics including the scope of animal chiropractic, state regulations, and the logistics of running a mobile practice. Dr. Katie talks about the tools she uses (or avoids), the importance of understanding animal behavior, and the emotional bond formed between pets and their people. She also dives into the business side—touching on patient volume, pricing strategies, and why excellence and ethical care are non-negotiable.

Whether you’re a chiropractor, a pet owner, or someone who’s simply curious, this episode is an insightful look into a growing field that’s changing lives—human and animal alike.

Topics Covered: * How Dr. Katie went from horse girl to animal chiropractor * What animals can be adjusted (not just dogs and horses) * The legal and logistical challenges of animal chiropractic * Tools of the trade: hands versus instruments * How to communicate with vets and why it matters * Business models for mobile and brick-and-mortar animal chiropractors * Emotional patient stories and powerful outcomes * Why excellence and collaboration are the future of animal chiropractic

Connect with Dr. Katie * Dr. Katie’s podcast: Making Strides for Animal Chiropractic * Dr. Katie’s Website: Making Strides For Animal Chiropractic

Resources

• Business & marketing training for chiropractors: https://rocketchiro.com/join
• Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment
• Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
• Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors
• Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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In this podcast episode, Jerry Kennedy discusses the biggest mistakes chiropractors make when starting their practices. He emphasizes the importance of defining one’s identity and ideal patient, as well as the need for effective marketing and branding.

Dr. Kennedy argues that many chiropractors fail to clarify who they are and what they offer, leading to ineffective practices and marketing strategies. He encourages chiropractors to understand their unique strengths and target their marketing efforts accordingly, ultimately leading to a more successful practice.

Takeaways:

• The biggest mistake chiropractors make is not defining who they are.
• Clarity about your practice helps in marketing and attracting patients.
• Understanding your ideal patient is crucial for success.
• Chiropractors should focus on their strengths and specialties.
• Effective marketing requires knowing your target audience.
• Don't try to be everything to everyone in your practice.
• Your website and branding should reflect your practice identity.
• Starting a chiropractic practice is challenging and requires clarity.
• Good marketing creates a draw for the right patients.
• Utilize programs and resources to help define your practice purpose.

Sound Bites:"Why would someone pick you?" "What is your superpower?"

Resources For Chiropractors:Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic Local SEO: https://rocketchiro.com/chiropractic-seo

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In this episode, Jerry Kennedy breaks down the absolute first step every chiropractor must take to get more new patients. Many chiropractors struggle with marketing because they miss the foundational starting point—introducing their practice to new people every single month. Without this, even the best marketing strategies fail.

Jerry challenges chiropractors to take a hard look at their marketing and asks: Are new people discovering your practice this month who didn’t know about you last month? Whether you focus on online marketing, networking, referrals, or a mix of strategies, everything starts with making your practice known to new people in your community. If you skip this crucial step, you may be wasting time and effort on tactics that don’t move the needle.

Key Takeaways:

• New patients solve a lot of problems – but they aren’t the answer to everything. If a business has deeper structural issues, getting more new patients may temporarily cover them up but won’t fix the core problems.
• Three main ways to get new patients:
• Online Marketing: SEO, Google Ads, social media, content marketing
• Offline Marketing: Networking, community outreach, events, public speaking

• Referrals & Relationships: Word of mouth, patient referrals, business partnerships

• Lean into your strengths – If you are great at social media, use that to your advantage. If you prefer a referral-based practice, focus on strategies that encourage word-of-mouth marketing.

• All marketing starts with awareness – People must first know your practice exists before they can become patients.
• Avoid wasted effort – If you’re writing blogs no one reads, posting on social media without reaching new people, or running ads with no clear strategy, you’re missing the key first step.
• Be known for something – The most successful chiropractors clearly communicate their value and specialize in something their community understands.

Actionable Steps:

1. Audit your marketing: How are new people discovering your practice?
2. Stop wasting time on tactics that don’t introduce you to new people.
3. Focus on outreach: Whether online or offline, prioritize strategies that expand your reach.
4. Get a free practice assessment: Visit Rocket Chiro to have Jerry review your website and SEO.
5. Join the NEXT Step program: If you're feeling stuck, this coaching program provides foundational practice growth strategies and direct access to Jerry for guidance.

Additional Resources:

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Chiropractic philosophy—what role does it play in the profession? How does it impact patient care? And is it necessary for chiropractors to embrace it fully?

In this episode of Rocket Chiro Podcast, Dr. Jerry Kennedy sits down with Dr. John Stenberg to dive deep into one of the most debated topics in chiropractic: the role of philosophy in practice.

They discuss the tension between evidence-based and vitalistic chiropractors, the impact of philosophy on clinical decision-making, and whether philosophy has turned into a quasi-religious belief system for some chiropractors.

From the hypocrisy of certain chiropractic marketing strategies to the ethical responsibility of those who claim to “turn power on,” this conversation is raw, insightful, and bound to stir some thoughts.

Topics Covered:

✔️ Why chiropractic philosophy has always been divisive rather than unifying ✔️ The fine line between philosophy and evidence-based care ✔️ The hypocrisy of some “subluxation-based” chiropractors ✔️ Should patients have to adopt chiropractic philosophy to get care? ✔️ Why the most philosophical chiropractors should be the most precise ✔️ The real reason medical doctors don’t refer to chiropractors ✔️ Why crapping on pain relief is dumb ✔️ How chiropractic can regain trust in healthcare

Connect with Dr. John Stenburg: Dr. Stenberg’s website: https://www.zenithchiroco.com/ Dr. Stenberg on Instagram: https://www.instagram.com/zenith_chiro Dr. Stenberg’s Upper Cervical Podcast: https://www.zenithchiroco.com/upper-cervical-podcast

Additional Resources: Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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In this episode of the Rocket Chiropractic Podcast, Dr. Jerry Kennedy sits down with Steve McKinney, author of The Gospel of Fitness: A Rational Approach to Aging Gracefully.

Steve shares insights from his book, his philosophy on fitness, and why strength training, walking, and a balanced diet are the keys to long-term health. They also discuss Steve’s background in personal training, jiu-jitsu, and his experience as a pastor.

Beyond fitness, Jerry and Steve dive into the topic of faith, the meaning of the gospel, and the role of grace in their lives. This is a powerful conversation filled with practical health advice, life lessons, and deep reflections on faith.

What You’ll Learn in This Episode:

• The 3 W’s of fitness: Weight training, Walking, and Watching your diet
• How strength training prevents injury and improves longevity
• The myths of extreme fitness trends, fad diets, and overtraining
• Why recovery is one of the most overlooked aspects of fitness
• How Steve’s personal faith journey shaped his approach to fitness and life
• The fundamental difference between Christianity and other religions

Mentioned in This Episode:

• The Gospel of Fitness by Steve McKinney – Available on Amazon
• Steve’s website: fitnessandmore.net

Resources & Additional Links:

• Rocket Chiropractic: rocketchiro.com
• Follow Dr. Jerry Kennedy on Instagram: @rocketchiro
• Connect with Steve McKinney on Instagram: https://www.instagram.com/steve.mckinney/

Resources & Additional Links:

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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In this episode of the Rocket Chiropractic Marketing Podcast, Jerry dives into the world of local SEO and explores its limitations—especially when it comes to Google Maps rankings. He also shares valuable insights on when chiropractors should consider running Google Ads to supplement their marketing efforts.

Whether you're frustrated by your local search performance or wondering if paid ads are the right move, this episode breaks it all down.

What You’ll Learn in This Episode: 🔥 The Real Limitations of Local SEO (Google Maps)

• Why your search visibility is limited by factors like search volume and competition.
• How Google’s location-based algorithm impacts your chances of ranking in the map pack.
• The importance of your practice’s physical location when it comes to dominating local searches.

💡 The Truth About Heat Maps

• Jerry shares his experience with SEO companies promising "too-good-to-be-true" results using heat maps.
• Why some SEO claims only work in low-competition areas.
• How to set realistic expectations for local SEO results based on your practice’s location and competition.

🚀 When Chiropractors Should Run Google Ads

• How Google Ads can help bypass SEO limitations and get immediate visibility.
• The pros and cons of running ads yourself vs. hiring an agency.
• Why Google Ads budgets can be tricky, especially for chiropractors with limited marketing funds.
• The best times to consider running ads:
  • New practices looking to generate leads fast.
  • Chiropractors wanting to expand reach beyond local SEO limits.
  • Practices aiming for total local domination.

💣 Bonus Insight:

• Jerry’s take on review strategies and why there’s no such thing as "too many reviews" when it comes to dominating your local market.

Key Takeaways: * Local SEO is powerful but has real limitations based on search volume, competition, and physical location. * Google Ads can help chiropractors reach more potential patients—but they come with their own challenges and costs. * Strategic marketing is about balancing long-term organic growth with paid strategies for immediate results.

🎯 Need Help With Your Website, SEO, or Google Ads? Head over to RocketChiro.com to learn how Jerry can help you optimize your site, improve your local SEO, or run effective Google Ads to attract more new patients.

👉 Subscribe to the Rocket Chiropractic Marketing Podcast on Apple Podcasts, Spotify, or your favorite podcast platform so you never miss an episode!

🎙️ Got questions or topics you'd like covered? Reach out to Jerry at RocketChiro.com — he's always excited to help chiropractors grow their practice!

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Rocket Chiropractic Marketing Podcast - Episode Show Notes

Host: Jerry KennedyPodcast: Rocket Chiro Podcast - The Business and Marketing Podcast for Chiropractors

Episode Summary:

In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy explores two key topics that impact chiropractors:

Time Spent with Patients: Does spending more time with patients automatically mean better care? Jerry challenges the assumption that more time equals more value and explains why efficiency should be a priority in chiropractic practice.

Patient Interaction and Experience: How chiropractors greet and interact with patients significantly influences patient retention. Jerry shares insights from a book he recently read, emphasizing the importance of making patients feel heard and valued.

Key Takeaways:

1. The "More Time = More Value" Myth

Some chiropractors feel guilty for not spending more time with patients, but time should not be the primary focus—results and value should be.

Spending excessive time with patients does not necessarily improve care and may even be counterproductive for busy professionals.

Chiropractors should prioritize efficiency without sacrificing quality.

Patients should pay for results, not minutes on the clock.

New patient visits and regular visits should be optimized for effectiveness and patient experience.

Tip: If your practice is built on spending extra time with patients, consider reframing your approach to focus on quality care rather than duration.

1. The Power of Patient Interaction

Patients need to feel heard and valued.

Acknowledging their concerns, making eye contact, and actively listening builds stronger connections and improves retention.

Ignoring or dismissing a patient’s experience can create a sense of disconnection and drive them away.

Being present and engaged, even in a short visit, makes a significant difference in the patient experience.

Simple gestures like smiling, welcoming patients warmly, and avoiding distractions (e.g., checking the phone or multitasking) enhance the patient experience.

1. Business and Marketing Takeaways

Efficiency in practice allows chiropractors to serve more patients without compromising care.

Patient retention improves when patients feel valued, leading to better health outcomes and increased revenue.

Practical Action: Evaluate how you and your staff interact with patients—small changes can make a big impact on patient loyalty.

Announcements & Housekeeping:

Rocket Chiro Website & SEO Services: Prices for website services will increase at the end of the month. Existing clients will keep their current pricing, but new clients should reach out before the end of the month to lock in the current rates.

Next Step Program: If you’re a chiropractor looking for help with business and marketing, check out the Next Step Program for guidance on practice growth.

Podcast Reviews: If you enjoy the podcast, leave a review on Google—there’s a “Review Us” button on the Rocket Chiro website.

Final Thoughts:

Focus on value and efficiency, not just time spent with patients.

Enhance patient interactions to build stronger connections and improve retention.

Small improvements in communication and engagement can lead to better business outcomes and patient satisfaction.

Thank You for Listening! 🎙️If you found value in this episode, be sure to subscribe and share it with fellow chiropractors. See you next time!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Welcome to another episode of the Rocket Chiro Podcast, the go-to business and marketing podcast for chiropractors. In this Q&A episode, Jerry Kennedy dives into three key questions about chiropractic marketing. Whether you're navigating Google Ads, optimizing your website, or debating the value of deals, this episode is packed with actionable advice to help you grow your practice.

Key Takeaways:

1. The Key to Marketing: Interaction

2. Interaction is the cornerstone of effective marketing—online or offline.

3. Google rewards high interaction with lower ad costs and better rankings. Examples of interaction include:
4. Questions on your Google Business Profile.
5. Website visits and clicks.

6. Positive reviews.

7. Social media content should prioritize engagement over frequency. Avoid canned, generic content and create posts that resonate with your audience.

8. Are Deals Worth It?

9. Deals like discounted first visits can attract patients, but there are long-term implications:

10. What you do to attract patients is what you’ll need to do to retain them.
11. Deals may attract price-sensitive patients, making it harder to sustain full pricing later.

12. Consider offering value in ways other than discounts, such as giveaways or added perks, to avoid devaluing your services.

13. Helping Patients Understand Your Practice

14. Focus on benefits, not technicalities. Patients don’t need to understand everything you do—they need to know how you’ll help them.

15. Instead of explaining techniques, highlight the types of patients you help and the problems you solve.
16. Shift your messaging to help patients feel they’ve found the right place.

Actionable Tips:

• Build authority through reviews, reputation, and engaging content that reflects your practice’s unique strengths.
• When marketing, prioritize creating a positive user experience that guides potential patients to take the next step—whether it’s booking an appointment or visiting your website.
• Frame your communication around the benefits to the patient, reinforcing that they’re in the right place.

Resources Mentioned:

• Visit Rocket Chiro for chiropractic websites, SEO, and expert marketing advice.
• Have a question for the podcast? Submit it via the contact page at Rocket Chiro.

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In this episode, Jerry Kennedy sits down with Dr. Patrick Battaglia, DACBR, and Vice President of Community-Based Clinical Education at University of Western States. Together, they dive into the evolving world of chiropractic education, the role of imaging in practice, and the diverse career opportunities available to chiropractors today.

From debating the pros and cons of X-rays to exploring innovative approaches in clinical education, this episode is packed with insights for chiropractors, students, and anyone interested in the profession’s future.

Key Topics Discussed:

1. The Role of Imaging in Chiropractic Practice:
   • When and why to use X-rays or other imaging tools.
   • The ethical considerations of imaging—balancing necessity and overuse.
   • How imaging impacts patient perception and outcomes.
2. Innovations in Chiropractic Education:
   • The Community-Based Clinical Education (CBCE) program at UWS.
   • Enhancing student readiness with immersive learning experiences.
   • Preparing students for diverse practice settings, including private clinics, integrated systems, and multidisciplinary teams.
3. Career Opportunities for Chiropractors:
   • The growth of salaried positions in chiropractic and the rise of franchise models.
   • Challenges and opportunities in the current job market for chiropractors.
   • Bridging the gap between education and real-world practice.
4. Chiropractic’s Evolving Role in Healthcare:
   • Advocating for chiropractic as a primary choice for musculoskeletal and spine care.
   • Integrating chiropractic into multidisciplinary teams for holistic patient care.
   • Addressing common misconceptions about the profession.
5. Social Media’s Influence on Chiropractic:
   • The rise of Instagram and YouTube chiropractors—pros, cons, and public perception.
   • Balancing education and entertainment in promoting chiropractic care.

Memorable Quotes:

• “If imaging answers a clinical question that changes how you treat, it’s worth doing. But over-reliance on imaging can lead to unnecessary interventions.” – Dr. Patrick Battaglia
• “The more intentional we are about filling in gaps during education, the more we set students up for success after graduation.” – Dr. Patrick Battaglia
• “Chiropractors need to be excellent at what they do. Whether it’s a specific technique or general patient care, strive to be great.” – Jerry Kennedy

Call to Action: If you’re interested in learning more about the University of Western States’ Community-Based Clinical Education program or exploring integrative care opportunities, click on the links below.

• CBCE Onboarding Meeting Scheduling for Doctors
• CBCE Program Application

Also, feel free to connect with Dr. Battaglia and the UWS team to share ideas or discuss how to contribute to chiropractic education.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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In this episode of the Rocket Chiro Podcast, Jerry Kennedy sits down with Instagram expert Shaq Smith to discuss how chiropractors can effectively use Instagram to grow their practices.

The conversation covers everything from the basics of building a local following to advanced strategies like retargeting and messenger ads.

Key Takeaways:

• The Importance of Strategy: Many chiropractors know they need social media but don’t understand why or how to use it strategically. Shaq emphasizes that social media should be about connecting with your local audience and differentiating yourself from competitors.

• Content That Converts:

  • High Performers: Videos of treatments, testimonials, and transformational stories perform best. People love seeing adjustments, but showcasing unique services (e.g., shockwave therapy) can also grab attention.
  • Low Performers: Overly educational content doesn’t resonate unless it’s entertaining.
  • Be Personable: Sharing human moments helps build trust and connection.

  • Building Relationships:

  • Reach out to followers with a personal message to build rapport.

  • Focus on a framework: Build rapport → Qualify leads → Invite them in for care.
  • Follow up thoughtfully without being pushy. A friendly tone can make all the difference.

  • Paid Advertising Tips:

  • Start with a budget of $10/day for local ads to build a targeted following.

  • Use messenger ads to directly engage your audience and convert followers into patients.
  • Retarget followers with ads that encourage them to message your practice.
  • The Role of AI: Tools like ManyChat and chatbots are becoming increasingly valuable for automating conversations and nurturing potential patients while maintaining a human touch.

Final Thoughts: Jerry and Shaq dive deep into the nuances of using Instagram as a tool for chiropractors, from creating engaging content to running effective ad campaigns. The key takeaway? Build genuine relationships and be intentional with your social media presence.

Where to Find Shaq Smith:

• Instagram: @ImShakurSmith

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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In this episode of the Rocket Chiro Podcast, the business and marketing podcast for chiropractors, Jerry Kennedy dives into the topic of chiropractic coaching—why it’s essential, the different types available, and how to determine what coaching makes the most sense for your practice.

With the new year approaching, now is the perfect time to identify areas for growth and set yourself up for success.

Key Takeaways:

1. Why Chiropractic Coaching Matters:

2. Chiropractic college prepares you to pass boards, not to thrive in the real world.

3. The chiropractor you are when you graduate is not the one you need to be to succeed long-term.

4. Ongoing coaching, education, and habit development are critical for growth.

5. Types of Chiropractic Coaching:

6. Business Coaching: Learn the basics of running a chiropractic practice.

7. Clinical Coaching: Improve patient management and human interaction skills.
8. Marketing & Branding: Develop a unique value proposition to attract your ideal patients.
9. Mindset & Personal Development: Build leadership skills and overcome mental roadblocks.
10. Sales & Communication: Refine how you present value and gain patient agreement.
11. Niche-Specific Coaching: Focus on specialized techniques or services, like pediatrics or sports chiropractic.
12. Technology & Systems Coaching: Maximize the tools and software you’re already using.

13. Compliance & Legal Coaching: Ensure your paperwork and billing practices are up to par.

14. Choosing the Right Coaching for You:

15. Identify your most pressing challenges (e.g., patient acquisition, clinical skills, or billing issues).

16. Start with affordable or free options (e.g., podcasts, books) if finances are tight.

17. Invest strategically in coaching that aligns with your current goals and budget.

18. Jerry’s Advice:

19. Avoid rushing into expensive programs without proof of concept or financial stability.

20. Take action—don’t just learn, but apply what you’ve learned.
21. Your practice can only grow as much as you do, so prioritize personal and professional development.

Resources Mentioned:

• Rocket Chiro Websites: Build a better chiropractic website to attract more new patients.
• Next Step Membership: Affordable business and marketing coaching for chiropractors, ideal for those getting started or feeling stuck.

Call to Action: If you’re ready to level up your chiropractic practice, start with a better website or explore the Next Step Membership. Visit Rocket Chiro today to get started.

Subscribe & Share: Don’t keep this podcast to yourself! Share it with a chiropractor who could benefit from these insights.

Thank you for listening to the Rocket Chiro Podcast. See you next time!

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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In this episode of the Rocket Chiropractic Podcast, host Jerry Kennedy discusses the challenges of maintaining a work-life balance as a chiropractor. He explores the extremes of hustle culture versus a carefree lifestyle, emphasizing the importance of finding a middle ground.

Jerry shares insights on prioritizing family and health over business success, and the necessity of structure and discipline in both work and home life. He encourages listeners to be present with their families and to understand that saying yes to one commitment often means saying no to another.

The conversation culminates in practical tips for achieving a balanced life while managing a chiropractic practice.

Key Takeaways:

1. The Extremes of Work-Life Balance:

2. On one end, you have the "hustle culture" that glorifies grinding 24/7 to achieve success.

3. On the other, you have the carefree "YOLO mentality" that prioritizes living in the moment over building anything substantial.

4. Both extremes come with consequences, especially for chiropractors with families.

5. The Real Priorities in Life:

6. Visualize your life as a target. The bullseye is reserved for the most important people—your spouse, kids, and closest family members.

7. Work is essential but does not belong at the center of your target. Misaligned priorities can lead to regrets and damaged relationships.

8. The Importance of Saying No:

9. When you say yes to one thing, you’re saying no to something else.

10. Chiropractors must learn to prioritize structure, discipline, and efficiency in their work so they can be fully present at home.

11. Tips for Work-Life Balance:

12. At Work:

13. Create structure and discipline in your practice.
14. Be efficient and prioritize foundational tasks that truly matter.

15. Avoid wasted time and inefficiency—it directly affects your time with family.

16. At Home:

17. Be fully present when you're home. Don’t bring work problems into family time.
18. Understand that the time you spend at home is irreplaceable.

19. Communicate with your spouse and set expectations for temporary sacrifices while building your practice.

20. Timing is Everything:

21. If you're single and building a practice, take advantage of the flexibility.

22. If you have a family, use them as your motivation to work smarter, not just harder.
23. Remember: The hustle phase is temporary. Your goal is to provide for your family without sacrificing your relationships.

Final Thoughts: You won't look back on your life and wish you'd worked more or earned a little extra money. What truly matters are the relationships you build and the moments you cherish with your family. Keep your priorities straight, work efficiently, and when you’re home—be home.

Resources Mentioned:

• Need a better chiropractic website? Visit RocketChiro.com to attract more new patients in the coming year.
• Feeling stuck? Check out Jerry's Next Step Program for on-demand chiropractic coaching to grow your practice with foundational business and marketing strategies.

Share & Subscribe: If you found this episode helpful, please share it with other chiropractors! Don’t forget to subscribe to the podcast for more valuable insights to help you grow your practice and balance your life.

Connect with Rocket Chiro:

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Question for the podcast: https://rocketchiro.com/askjerry

One of the questions that I get asked a lot goes something like this. "What kind of marketing should I do?"

Most of the time when chiropractors ask me that, they are hoping to get a simple answer that will unlock the secret to more new patients. But chiropractic marketing isn't that simple.

Just because something works well for one chiropractor, that doesn't mean it will work well for another. Each chiropractor needs to figure out what will work best for them.

So in this episode of the Rocket Chiro Podcast, I talk about how chiropractors can decide what marketing they should do and which marketing they shouldn't. Enjoy!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this conversation, Jerry Kennedy and Strat Poulson delve into the realities of chiropractic practice, discussing the differences between expectations and actual experiences in the field. They explore the diversity of chiropractic practices, the challenges of referrals, and the importance of self-identification and specialization.

The discussion also covers marketing strategies, the role of social media, and the need for congruence in branding. They conclude by addressing the financial stability of chiropractic practices and the challenges faced by new chiropractors. In this conversation, Strat Poulson and Jerry Kennedy discuss the challenges and opportunities within the chiropractic profession, emphasizing the importance of effective advertising, the entrepreneurial spirit required for success, and the need for chiropractic schools to provide better business education.

They highlight the significance of the chiropractic adjustment as a unique skill that sets chiropractors apart and the emotional rewards of the profession. The discussion also touches on the necessity for chiropractors to embrace their role as business owners and the potential for personal fulfillment in their work.

Dr. Strat Poulson on Instagram: https://www.instagram.com/stratpoulson

Takeaways

• Chiropractic practice can become routine and less complicated over time.
• The diversity in chiropractic practices can be both beneficial and challenging.
• Professional referrals can be difficult due to the lack of standardization in chiropractic care.
• Self-identification in chiropractic can limit practice opportunities.
• Effective marketing attracts the right patients and repels the wrong ones.
• Congruence between personal branding and practice environment is crucial.
• Social media can be leveraged for long-term patient attraction.
• Financial stability is essential for sustaining a chiropractic practice.
• New chiropractors often struggle financially, impacting their ability to seek help.
• Authenticity in marketing and patient engagement leads to better outcomes. Investing in ads can lead to significant ROI.
• Chiropractors must embrace an entrepreneurial mindset.
• Understanding the ad process is crucial for ad success.
• Many chiropractors lack business acumen and motivation.
• Chiropractic schools should provide the opportunity for better business education.
• The adjustment is a unique skill that needs emphasis.
• Chiropractors can change lives through their work.
• Emotional rewards in chiropractic practice are profound.
• The profession needs to honor the adjustment as its core.
• Chiropractors should strive for excellence in their practice.

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The other day, one of my clients asked, “What are chiropractors doing to make money?” She was frustrated with her income as a chiropractor so we talked about it. I thought it would also be a good conversation for the podcast.

In this episode of the Rocket Chiropractic Podcast, I talk about the different ways that chiropractors make money. I talk about being a traditional chiropractor vs a chiropractor who does more than just adjustments. I also discuss how chiropractors can make money outside of being a chiropractor while still being a chiropractor.

Takeaways

• Net income is more important than gross income.
• Making money is easy. Building a community is hard.
• Volume, overhead, and Authority are important elements to a chiropractor’s income.
• Chiropractors can add non-chiropractic products and services to make more money.
• Chiropractors can make money online and through other non-chiropractic means.

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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In this episode of the Rocket Chiro Podcast, Dr. Jerry Kennedy discusses the critical role of patient education in chiropractic care. He emphasizes the importance of understanding and communicating from the patient's perspective, rather than imposing the chiropractor's views.

He explores the nuances of patient management, the significance of long-term care, and how to effectively educate patients about their health and chiropractic benefits.

Jerry encourages chiropractors to build relationships with patients, tailor communication to individual needs, and recognize that not all patients will follow the same path in their chiropractic journey.

Takeaways

• Patient education is essential for effective chiropractic care.

• Understanding the patient's perspective is crucial for communication.

• Chiropractors should tailor their explanations to individual patient needs.

• Not all patients will use chiropractic care in the same way.

• Long-term care is beneficial for certain patient demographics.

• Chiropractors must lead their practices while respecting patient choices.

• Effective communication can enhance patient relationships and outcomes.

• Educating patients helps them make informed decisions about their health.

• Chiropractors should identify candidates for long-term care based on their needs.

• Building rapport with patients can lead to better care and understanding.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Denver chiropractor, Dr. Chris Dorsa joined me to have a conversation on the podcast this week. I discovered Chris after doing a deep dive into the top chiropractors on Instagram.

Chris is an interesting chiropractor. He seems to match to the beat of his own drum. So I reached out to him and asked him if he would come on the podcast and talk chiropractic and social media. He agreed.

In this chiropractic podcast episode, I talk to Dr. Chris Dorsa about being a chiropractor. We talked about how he got started on Youtube and Instagram. We talked about how his content has changed over time and what he has planned for his future.

This podcast was just a fun conversation with a fellow chiropractor. I hope you enjoy it as much as I did. Check it out.

Follow Dr. Chris Dorsa:

• Chris on Instagram
• Chris on YouTube

Show Notes: In this conversation, Jerry and Chris explore the intersection of chiropractic practice and social media influence. Chris shares his journey from being a traditional chiropractor to becoming a social media influencer, discussing the challenges and opportunities that come with this dual identity.

They delve into the importance of authenticity, branding, and attracting the right patients, as well as the role of appearance in building trust with clients. The discussion highlights the evolving landscape of chiropractic content creation and the significance of creating a unique brand that resonates with a specific audience.

In this conversation, Jerry and Chris delve into the intricacies of chiropractic practice, emphasizing the importance of understanding patient-doctor dynamics, the need for tailored communication, and the significance of managing patient expectations. They discuss the evolution of content creation in chiropractic, the importance of building a personal brand, and the role of social media in shaping the future of the profession.

The dialogue highlights the challenges and opportunities within chiropractic care, advocating for a more personalized approach to patient interactions and the potential for social media to enhance the profession’s visibility and credibility.

Takeaways From This Podcast Episode:

• Chris started as a chiropractor and evolved into an influencer.
• Social media allows for broader audience engagement.
• Authenticity attracts the right patients to your practice.
• Building a unique brand is essential in a crowded market.
• Patients feel more comfortable in a casual environment.
• It’s important to be selective about the patients you attract.
• Content creation can enhance professional authority.
• Trust is built through genuine interactions and content.
• The right appearance can help establish trust with patients.
• Navigating patient relationships requires adaptability and understanding. Understanding the gap between patients and doctors is crucial.
• Tailoring communication to the patient’s perspective enhances understanding.
• Managing patient expectations is key to successful treatment outcomes.
• Content creation in chiropractic is evolving with audience feedback.
• Building a personal brand can enhance a chiropractor’s authority.
• Social media can positively impact the chiropractic profession.
• Listening to patients is essential for effective care.
• Chiropractors should avoid cookie-cutter treatment approaches.
• Improving speaking skills can enhance on-camera presence.
• The future of chiropractic lies in adapting to new media and communication methods.

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A lot of chiropractors struggle with procrastination. They say they are going to do something, but they drag their feet. They will get to it someday, but someday never comes.

One of the things I say a lot is. “The future YOU who is more successful knows things you don’t currently know and has habits that you currently don’t have.” If that’s true…and it is…procrastination is the enemy of your success. At some point, you must stop thinking about doing things and start doing them. In this chiropractic podcast episode, I talk about the common reasons why chiropractors procrastinate. I discuss the dangers of procrastination, and I encourage chiropractors to get to work. Let’s talk about it. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

I’ve spent a lot of time talking with chiropractors who are introverts. Because I’ve discussed my introvert nature on the podcast before, chiropractors feel comfortable opening up to me about their introvert struggles.

Most introverts view their introverted nature as a curse. It’s a burden that may keep them from being as successful as the extrovert chiropractors in their town. But I’m here to tell you that being an introvert doesn’t automatically mean you are going to fail as a chiropractor. In fact, sometimes being an introvert can help.

In this chiropractic podcast episode, I talk about the pros and cons of being an introverted chiropractor. I discuss what introverts have to do that extroverts don’t. I talk about the ways that being an introvert can help. I also give a few simple tips that will help introvert chiropractors be more successful.

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Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

For most chiropractors, being a chiropractor isn’t like having a 9-5 job. Being a chiropractor is like having multiple 9-5 jobs. There are always more things to do than there is time. That’s why being a chiropractor can be very overwhelming.

In this chiropractic podcast episode, I talk about why it’s important for chiropractors to focus on the important things. I discuss the value of delegating tasks. I also talk about why it’s important to put their energy into areas that they can control and not to worry about the things that they can’t. Let’s talk about it.

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The Rock at Chiro Podcast - Episode on Patient Communication

Host: Jerry Topic: Patient Communication Tips for Chiropractors

Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Introduction:

"Welcome, everybody, to another episode of The Rock at Chiro Podcast! This is the business and marketing podcast for chiropractors. My name is Jerry, and today, we’re talking about patient communication. Specifically, I’ll share a few tips and insights that can help improve your interactions with patients. This is a deep topic, and we’ll only scratch the surface today, but these pointers should help you build a solid foundation for better communication in your practice."

The Importance of Communication in Chiropractic:

"Chiropractors are in the people business—there's no getting around it. One thing I often joke about is how much easier being a chiropractor would be if it weren’t for the people! Of course, this applies to any profession dealing with people. Whether you're a pastor, a leader, or in another service-oriented role, communication is key. The better we are at communicating, the better the expectations, process, and overall relationships with our patients will be.

Still, even if you're great at communicating, there will be conflicts or challenges. Some people, due to personality differences or other reasons, just aren’t a great fit for your practice. But with effective communication, you can minimize issues and improve outcomes. When chiropractors are new, many of their problems—like patient follow-through, missed expectations, or upset patients—stem from poor communication. Most people don’t get upset with how you run your business; they get upset because they thought you ran it differently."

Communication as a Skill:

"The good news is that communication is a skill you can develop. Even if you’re naturally good with people, you shouldn’t rely solely on your talents. Having a method to your communication will make your practice more successful. Practice and refine your skills—it will pay off in the long run."

Quick Announcement:

"Before diving deeper, let me share a couple of things about Rocket Chiro. If you're a chiropractor getting started or feeling stuck, check out my Next Step program. It's affordable, month-to-month, and designed to help you get unstuck or start strong with business and marketing support.

Also, your website should be a huge advocate for your practice. If it’s not attracting new patients or representing you well, you need a better one. At Rocket Chiro, we offer affordable, lightweight, new patient-focused websites for chiropractors. Check them out. If you also need help with Google Ads or SEO, I offer those services as well, though they are more expensive. I’d love to be on your shortlist of people to consider when seeking help in those areas."

Key Tips for Better Patient Communication: 1. Have a Plan for Interactions: "It’s important to go into interactions with patients, whether at a health fair, a consultation, or a regular visit, with a plan. Don’t just wing it. If you have a clear objective—like identifying the right patients for your practice or getting them to schedule an appointment—it will streamline communication. Without a plan, you’ll have quality control issues and waste time. For example, when you’re at a health fair, quickly discern whether someone just wants tips or is actually interested in becoming a patient. Move them along accordingly." 2. Listen Actively: "Listening is essential, though it’s something I personally struggle with. Don’t think about what you're going to say next while the patient is talking. Use active listening techniques—like nodding or repeating back what they’ve said—to show that you understand their concerns." 3. Stay on Track: "Conversations can easily veer off course. Know the purpose of your discussion and guide it back when necessary. This helps ensure both you and the patient achieve the desired outcome from your interaction." 4. Keep It Simple: "Patients don't retain lots of information. Simplify your communication, especially when it comes to explaining their treatment plan or what they can expect. Focus on the main points and avoid overwhelming them with details. Like a website, keep the primary focus clear and guide them through the process." 5. Tailor Your Communication to the Individual: "Make your communication specific to the patient's needs. When they express concerns or goals, respond to them directly instead of delivering a one-size-fits-all message. For example, if they want to get back to hiking or riding their motorcycle, explain how your treatment will help them achieve those goals." 6. Set Clear Expectations: "Patients get upset when they think things should be different. Whether it's your scheduling policies, payment expectations, or how treatment works, make sure everything is clear from the start. This avoids unnecessary conflicts. Clear communication can also help you groom patients into great ones." 7. Get Agreement: "Chiropractic care is a participation sport. Patients need to agree with the plan and commit to following through. Always make sure they understand and agree with what you’re recommending before proceeding. If they can’t follow the recommended plan (like an over-the-road truck driver who can’t make frequent visits), adjust your expectations accordingly."

Final Thoughts:

"Improving patient communication is a process, and every patient interaction offers a new opportunity to refine your approach. Don’t be too hard on yourself if things don’t go perfectly. Learn from each experience and apply it to the next one.

Thank you for listening to the podcast! If you know a chiropractor who doesn’t listen to this podcast, I’d appreciate it if you shared it with them. And don’t forget—if you need a better website, visit Rocket Chiro. I’d love to help you out. I’ll talk to you on the next episode!"

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Chiropractors like to tell people that they are “a chiropractor who does something different” or that they “aren’t like most chiropractors.” I’m not sure what percentage of chiropractors say they are different, but it could be the majority, which is funny if you think about it.

If EVERYONE is different, no one is different. Just something to think about.

Anyway, I’m getting sidetracked.

The reality is that chiropractors are different. I know that from my time as a chiropractor and I know it because I’ve worked with hundreds of chiropractors over the last several years. When I create podcasts and in-depth trainings for chiropractors, I try to keep in mind that chiropractors have different practice styles, talents, and opportunities.

My goal has never been to populate the chiropractic profession with a bunch of little Dr. Jerry Kennedys. ONE of me is MORE than enough. That’s why I’ve always tried to focus on concepts and principles more than how I would specifically run a practice.

We live in a world today where chiropractors have a LOT of marketing options. Some chiropractors get overwhelmed by trying to do them all. Other chiropractors get overwhelmed so they don’t try to do any of them. Either extreme is a recipe for disaster.

To keep things simple and help chiropractors avoid marketing overwhelm, chiropractors should categorize their marketing into 3 categories: internal, external, and retention. Let me explain.

Internal Marketing Internal marketing is when chiropractors use their existing patients to get more patients. Basically, we are talking about a referral-based practice.

Referral-based chiropractic practices are often considered the golden goose of chiropractic practices. Although, some referrals do “just happen” there are things that chiropractors can and should do to ensure that as many referrals happen as possible.

This is also true about online reviews, which is sort of like a modern-day referral. Some people leave reviews without being asked. Most people don’t. If you want more reviews and the benefits that come from them, you should have a system in place to get more reviews.

External Marketing External marketing is when chiropractors reach out to people who are not existing patients in order to attract them into their practice. When chiropractors first get started, EVERYTHING is external marketing because new chiropractors don’t have many patients.

External marketing can be online or offline. External marketing can be cheap (shaking hands and kissing babies) or expensive (paying for marketing help). External marketing can be short-term or long-term. Generally speaking, there are external marketing options available to every chiropractor.

The important thing is that chiropractors have an external marketing strategy and that they focus on the external marketing that makes the most sense for their practice.

When chiropractors are new, they should focus on marketing that is affordable and fast. You don’t want to take big financial swings when you have an extremely limited budget. And you also don’t want to focus all your energy on long-term marketing, when you need patients NOW.

Once a chiropractor has some practice momentum, their external marketing often changes. They can afford to pay someone for help with Google ads. They can invest in chiropractic SEO which is a more long-term marketing strategy.

Regardless of whether you are just getting started or your practice has been around for 20 years, there need to be people in your local community who are finding out about your practice this month who didn’t know about your practice last month. Most of the time, that happens through some form of external marketing.

Retention Marketing Retention marketing is like internal marketing in the sense that you are dealing with existing patients. But the goal of retention marketing is to make sure your patients follow through with their recommendations, and that you maintain the doctor-patient relationship for as long as possible.

I’m not at all advocating unnecessary care or patient manipulation tactics. However, people don’t understand chiropractic or how their body works. If left to their own devices, people will assume that chiropractic is only for acute care and the instant that they feel better, their body is completely better.

Chiropractors who are not proactive about retention will typically have a leaky-bucket practice. Patients rarely complete their initial recommendations. The chiropractor often doesn’t do a good job establishing a long-term relationship with their patients. The result is that people leave early and they rarely come back. That’s no good.

Conclusion Chiropractors don’t have to go about marketing their practice the same as everyone else. In fact, they shouldn’t. Chiropractors are different…not just because they do different things within the practice itself, but because they are different people.

A chiropractor’s personality, talent, and opportunities will impact which marketing strategies make the most sense for them. Chiropractors who ignore those factors when making marketing decisions are doomed to struggle with their marketing.

In summary, chiropractors should have at least one marketing strategy in each of the 3 categories. Most successful chiropractors have multiple strategies in each of the 3 marketing categories.

Ignoring one or more categories will result in the chiropractor having marketing blindspots that will most likely keep them from reaching their practice goals.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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The other day someone asked me what an abundance mindset meant to me. Honestly, it made me roll my eyes. I was thinking, “Here we go. One of these manifest your future guys.”

I know this isn’t going to set well with a percentage of chiropractors, but I’m going to say it anyway. The law of attraction is stupid. You aren’t God. You aren’t a little god. You don’t create the world around you with your thoughts. You don’t manifest anything.

There…I said it. It felt good, too.

Now, don’t get me wrong. I know mindset is important. How you think impacts how you act. How you act impacts your life. So in that sense, mindset does impact your life, but only as much as it impacts your actions.

If you could only pick one, I would tell you to get your habits right before worrying about getting your mind right. I don’t particularly care how you feel about the task at hand, positive habits will move the needle regardless of how you feel.

A positive mindset alone is of little value. There is no scenario where you can think yourself into the life of your dreams. Sooner or later, you are going to have to put the rubber to the road…pen to paper. If you want to change your life, you are going to have to work for it.

With that said, it’s easier to have good habits when you have a good attitude. A positive mindset can give you the energy and motivation needed to work hard. A positive mindset may help you stay the course at times when you might have otherwise quit.

That’s why the best-case scenario for your success is for you to have positive habits AND a positive mindset. They work hand-in-hand, but the driving force for your success will be your positive habits.

We live in a world that overemphasis the power of thoughts. There are people out there who are so convinced that they can manifest things that they aren’t honest to themselves or anyone else about their situation.

They act as if admitting that they are struggling or saying that their practice isn’t doing as well as they would like is some sort of death nail to their future best life. People like that go around living life like the people in the Lego Movie, “EVERYTHING IS AWESOOOOME!!!”

If that’s something you struggle with, let me ease your mind. Your thoughts and words don’t have that sort of power. You aren’t God….which is a good thing.

You aren’t going to wreck your future blessings in life by admitting that you are currently having a hard time. The reason you are struggling is because you don’t know what you are doing and you have bad habits. It’s not because you complained when you should have said something positive.

Lying is never good…even when you are doing it to yourself. And if you keep telling yourself that everything is fine when everything isn’t fine, that’s exactly what you are doing. My suggestion is that you be honest with yourself.

Don’t think more highly of yourself than you should. Don’t think less of yourself than you should. Have an honest mindset. If you need help, ask for help. If you don’t know what you are doing, start learning.

The future, more successful YOU knows things that you don’t currently know and has habits that you don’t currently have. So work on that. Start learning new things. Start developing better habits. That’s how you’ll become the person you want to become.

OH…and it doesn’t hurt to have a good attitude along the way.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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When I graduated from chiropractic college back in 2004, chiropractors were still asking themselves, “Do I really need a chiropractic website?” Thinking about that makes me feel like I’m 100 years old.

For many years now, chiropractors have accepted the fact that they need a website for their practice. Now I know there are still a few holdout chiropractors who still don’t have a chiropractic website, but those chiropractors are the exception to the rule, not the norm.

In fact, one of the first things that many new chiropractors do when they start their own practice is set up some sort of chiropractic website. Over the last 20 years, chiropractors have gone from, “Do I really need a chiropractic website?” to “I definitely need a chiropractic website.”

Unfortunately, many chiropractors treat their website like a box they need to check. They know (or at least think) they need a chiropractic website, but they don’t necessarily understand why or how their website can help them.

Chiropractors do the same sort of thing with social media. They know social media can help them reach more people and grow their practice, but they often don’t understand how. So most chiropractors get on social media without a plan, and most chiropractors don’t really benefit from their social media efforts.

Chiropractic websites are similar. Most chiropractors have a website, but most chiropractors aren’t getting the full benefit from having a website. When they started their practice, they threw something up on the internet themselves or they paid someone at a chiropractic website company to do it for them, with little or no thought as to the point of the website.

I’m constantly amazed at the number of chiropractors who KNOW they have a crappy website, but they don’t do anything about it. They’ve had a crappy website for YEARS. It’s like they just assume that websites don’t work in their area.

Maybe it’s not your area. Maybe your website just sucks.

And if you aren’t getting anything from your chiropractic website, why do you have it? Even the $20/yr you pay GoDaddy for a URL is a waste of money if the website isn’t helping your practice grow. Heck, I’d rather waste $20/yr on Lotto scratchers than pay for a pointless URL. At least the scratchers give me a possible ROI.

Your chiropractic website is supposed to be an asset to your practice. Your chiropractic website should be functioning like a virtual marketing CA who’s out on the internet attracting new patients to your practice and helping them schedule their first appointment.

But most chiropractors and chiropractic website companies miss the point. Websites that chiropractors build themselves are usually terrible. And by terrible, I mean they look bad, the user experience is bad, the sites don’t show up on Google, and the process of becoming a new patient is clunky and unclear.

Chiropractic website companies aren’t much better. Some of the very first chiropractic website companies took a more-is-more approach to websites. Instead of focusing on the main thing, which should be scheduling a new patient appointment, they fill the website full of everything anyone could possibly want to know about chiropractic.

It seems like almost every chiropractic website company that has popped up over the years has decided to copy and paste what they saw the OGs doing. Chiropractic website companies are creating cluttered, unorganized, unfocused chiropractic websites…and chiropractors everywhere are paying for them.

Why do they do that? Well…the answer is simple. The chiropractic website companies are making websites for chiropractors, not patients. The chiropractors are the ones paying for the sites, so the site has to appeal to the chiropractor…otherwise, they won’t pay for it.

Are you starting to see a problem yet? If you pay for a website that is attractive to chiropractors, but your patients aren’t chiropractors, your website is built for the wrong person. A great chiropractic website is built with the new patient in mind. If you miss that, you miss the whole point.

Your chiropractic website should be built and designed in such a way that it helps new patients find you, and when those people find you, your website should help them choose you.

When a good fit for your office finds your website, it should be exactly what they were looking for. There should be an internal sigh of relief for them that says, “Thank God. I found the right place.”

Then the process of becoming a new patient should be so straightforward a knuckle-dragging Neanderthal could figure it out. Clutter is not helpful. A lack of clarity is not helpful. The detailed history of chiropractic, the 5 different phases of chiropractic care, and a stupid spinning spine are NOT helpful. They are distractions.

So if your chiropractic website isn’t helping your practice reach new people and helping those new people choose you, why do you even have it? It’s pointless.

If you would like a better chiropractic website, I would love to help you. Contact Rocket Chiro and let me know that you want a better website.

If you prefer to DIY your website and you need some advice, check out my NEXT Step program. There is a section of the membership area called “Quality Websites” that covers everything chiropractic websites and SEO.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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I’m going to make this short and sweet (and harsh). New chiropractors have NO IDEA what they are doing in terms of running a chiropractic practice. Chiropractic College did NOT prepare you.

Your lack of knowledge and bad habits are going to cost you a LOT of money. And if you don’t start taking steps to change it, there’s a better than 50/50 chance you will fail as a chiropractor.

If you don’t outright fail, you may be just successful enough that you don’t quite (which would be better), and stay stuck in a stressful, low-profit chiropractic practice. You’ll constantly be frustrated.

You will probably get angry about the fact that you get better results with your patients than other chiropractors in your area, but they are successful and you aren’t. But here’s the thing, they aren’t more successful than you because they get better results with their patients.

They are more successful than you because they know things about running a practice that you don’t know, and they have good habits that you don’t have.

If you want to be successful, have less stress, and help the number of people that you say you want to help, you need to start learning things about running a practice that you don’t currently know, and you need to start developing habits that you don’t currently have. There’s no way around it.

I don’t care if you were the youngest person in your chiropractic class or you were the oldest. Time is NOT your friend. If you keep lying to yourself about needing help, you will fail. You’re not going to “figure it out” with time.

The only thing that the passing of time will do is make you older. So stop thinking about doing something. Stop talking about doing something. START DOING SOMETHING. You desperately need help.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Search engine optimization (SEO) is incredibly valuable for chiropractors who want to attract more new patients. If that’s you, the reality is there are people in your area who are actively searching for their next chiropractor. The difference between your practice showing up on the second page of Google and showing up on the top of the first page can be the difference between thriving and barely surviving.

But I don’t think that “SEO is important” is shocking news to most chiropractors. Unless you’ve been living under a rock, you know that people aren’t going to the Yellow Pages looking for a chiropractor. They are going to the internet. What they find or don’t find determines who their next chiropractor is going to be.

Although most chiropractors understand that SEO can be very valuable for their practice, that’s about where their SEO knowledge stops. Sometimes I’m shocked at the basic lack of understanding chiropractors have regarding SEO.

It’s not that I expect chiropractors to be SEO experts, but it’s impossible to make good decisions about something that you misunderstand. Many chiropractors are in a position where they want to improve their SEO, but their ignorance about SEO makes them susceptible to dishonest SEO services.

Many chiropractors think that their chiropractic website company is doing ALL their SEO for them. (They aren’t.) Other chiropractors are paying for expensive SEO, but they don’t even know what is being done for them. Ignorance may be bliss, but it’s not helpful when making business decisions. SEO is no exception to that rule.

As I said, I don’t expect chiropractors to be SEO experts. But I do want to give you some basic information that will help you make better SEO decisions when deciding how to spend your chiropractic SEO dollars. Here are 2 things you really should know about chiropractic SEO.

1. SEO is Just Relationship Building with Google Chiropractors understand referrals, so I’m going to talk about referrals to better explain SEO. When someone refers a potential patient to you, it’s because the referring person trusts you and believe you will do a good job. They have most likely come to that conclusion through conversations and personal experiences with you.

The simplest way to think about Google is as a referral source. When someone goes to Google and types in “Chiropractor near me” they are asking Google for a referral. They are asking Google who the best chiropractor near them is.

The order in which Google ranks chiropractors in a search has to do with trust and proximity. The chiropractors in the area who Google trusts the most are the chiropractors who will rank the highest. If Google doesn’t trust a chiropractor or is unsure about a chiropractor, those chiropractors will rank the lowest in the search results.

Google wants to give the best answer to every question that people ask. So if Google doesn’t trust you and isn’t sure that you are going to treat people well, your chiropractic practice is not the one Google is going to refer people to. You won’t rank well.

That’s why the purpose of good chiropractic SEO is to build trust with Google. But Google doesn’t build trust through conversations and experiences the way that you and I do. Google builds trust through data and analytics.

Google looks at things like structured data, metadata, image tags, and internal linking. Google looks at backlinks, citations, website authority, and reviews. Google is constantly gathering data about a chiropractor to determine if that chiropractor is trustworthy. Building trust the way that Google understands it and communicating who you are and what you do to Google in a way that Google understands is what quality SEO is all about.

This is also why trying to trick Google with shady SEO hacks isn’t a good idea. Is that how you would treat a person who you want to trust you and refer people to you? Hopefully, not. You don’t build relationships with people by being shady and you don’t build trust with Google that way either. Trying to hack Google is bad SEO practice.

The “secret” to SEO is that there is no secret. In order to build trust with Google and rank as high as possible, you have to do a lot of little things, consistently, and correctly (the way that Google cares about). If you do that, your website will build authority. It will demonstrate to Google that you are trustworthy. That authority and trustworthiness will be the reason you outrank the other chiropractors in your area.

1. SEO Is NOT Just Adding Words To Your Website There are a couple different extremes when it comes to SEO. Some people try to make SEO sound so complicated that no one short of a NASA engineer could possibly understand it. Other people try to make SEO sound so simple that a knuckle-dragging Neanderthal could do it and do it well. Both of those extremes are incorrect.

Any chiropractor who thinks they can just add a bunch of keywords to their website and rank well is living in a fantasy world. Google is NOT stupid. If there ever was a time when keyword stuffing worked, it was a VERY LONG TIME AGO. It doesn’t work anymore. Frankly, if Google sees you doing it, it will undermine trust and hurt your rank.

Google looks at a lot of different factors to determine trust/rank. Some of the big things are your Google Business Profile, on-site SEO, online reviews, and off-site factors like backlinks and citations. I would argue that SEO is more complex than it is complicated. It’s like an onion…there are lots of layers.

If a chiropractor wanted to improve their SEO, but they weren’t in a position to pay for managed SEO, I would advise them to do a few things.

1.) Prioritize Online Reviews

Reviews aren’t everything, but I’ve seen time and time again that chiropractors who have 2-3x more reviews than everyone else do VERY well in Google Maps results.

Also, getting more reviews is something that any chiropractor can do. Yes, there are services and software that make getting more reviews easier. But I’ve seen chiropractors do very well without them.

2.) Get The Basics Right

I don’t recommend it, but many chiropractors choose to build and maintain their own website. If you are on a shoestring budget, I get it. But if you can afford $125/mth, I would be happy to do it for you and it will be MUCH better than what you are doing.

With that said, if you are doing your own website, the bare minimum for SEO is you have to get the basics right. Your site title, metadata, image tags, and headlines should include your most important keywords.

I’m continually amazed at the number of chiropractor websites that don’t have the word “chiropractor” anywhere on the homepage. It’s baffling to me. I’m even more baffled when I see it from a chiropractic website that a chiropractor is paying for. That should never happen, but it does.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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I recently went on ChatGPT to ask about common objections to chiropractic. I ended up writing an article about the 9 different chiropractic objections that were presented. I wanted to write something from a chiropractor’s perspective to either confirm or deny each allegation.

The 9 chiropractic objections were this:

• Lack of Scientific Evidence
• Overemphasis on Spinal Manipulation
• Risk of Injury
• Inconsistent Training & Standards
• Scope of Practice
• Promotion of Unproven Therapies
• Cost & Insurance Issues
• Alternative to Proven Medical Treatments
• Association with Anti-Medical Sentiment

So in this week’s podcast, I decided to talk about these 9 chiropractic objections. I discuss which objections are fair and which ones aren’t. I also talk about why chiropractors tend to be insecure and why they shouldn’t be.

Let’s talk about it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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I was talking with one of my clients the other day. He told me that he thought I was selling my NEXT Step (NS) membership a little short. He’s a regular listener to my podcast, so he frequently hears me say that NS is great for chiropractors who are getting started.

While he agrees with that statement, he told me that my NS membership was extremely valuable to him even though he has been out of chiropractic college for over 15 years. He commented that just because a chiropractor has been able to keep their doors open for 10-15 years, that doesn’t mean they know what they are doing.

I agree. A lot of chiropractors survive for years without ever thriving. They can’t seem to get their practice to the level they want. They can’t seem to put together consistent practice success. It’s frustrating.

Over the years, when I speak to chiropractors like that, it’s obvious that they never mastered the basics of business/running a practice. For some reason, the average person assumes if they know how to do a job in the business they would automatically know how to run the business itself. Chiropractors are no different.

Chiropractors make a lot of assumptions. Many chiropractors assume if they know how to take care of patients, they will know how to run a practice. They assume if they do a good job of taking care of patients, they won’t have to worry about the business. Chiropractors assume that if they can just get through the 5-year mark or the 10-year mark in practice, they will be fine. Unfortunately, none of that is true.

If you are going to be a successful chiropractor, you are most likely going to have to own your practice. If you own your practice, you need to be a competent small-business owner in order to thrive.

No, you don’t have to be the CEO of a Fortune 500 company. You don’t have to know how to manage 25 different locations with 200 staff members. However, you do need to learn some small-business basics, and you need to develop some good small-business habits.

The future (more successful) you knows things that you don’t currently know and has habits that you don’t currently have.

Regardless of how many years you have been in practice as a chiropractor, if you want to help more people and make a good living doing it, you need to start with the basics. Be honest about your shortcomings. Start learning new things about running a practice. Develop better habits. Get help.

If you aren’t sure where to start, check out my NEXT Step program. It’s an incredible resource for chiropractors who are getting started and for chiropractors who have been out for a while but still feel stuck.

If NEXT Step isn’t a good fit for you, find something else that can help you. We live in an age where information is abundant. If you aren’t getting help it’s because you aren’t looking for it. That’s on you. It’s no one else’s fault.

The last thing I will say is this. There’s a Chinese proverb that states, “The best day to plant a tree is 20 years ago. The second best day to plant a tree is today.” If you have been out in practice for 10 years and you still aren’t where you want to be, you can’t do anything about the past.

Don’t let your pride get in the way of your future success. Be honest about your situation and start making changes today.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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The other day I was in a FB group and the topic of patient retention came up. I commented that many chiropractors don’t focus on patient retention as much as they should because it doesn’t produce immediate changes in their practice like outreach can.

It got me thinking about the differences between retention and outreach, so I wanted to talk about it on the podcast.

So in this podcast episode, I talk about the pros and cons of retention vs the pros and cons of outreach. I also discuss what chiropractors should do if they are getting started vs if they have a more established practice.

Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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New Chiropractors Need To Understand The Power Of Praise New chiropractors need to realize if they are going to be successful they are NOT going to do it alone. Success takes a group effort. Even if you run a micropractice by yourself, there will be others along the way that aid in your practice success.

So in this final podcast episode of the series, I talk about the importance of saying thank you. I discuss the type of people who will help you while you are in practice, and the ways to acknowledge them.

As a bonus, I also talk about the importance of understanding areas where you can be great. I talked about this more in episode 467: How To Be Great & What To Do When You Suck.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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New Chiropractors Need To Understand Pre-Suasion Pre-suasion is a concept that’s unfamiliar to most chiropractors. The concept is pretty simple. People don’t generally make decisions in 1 big step. The decisions that people make are usually a series of small steps in a series. Small decisions have fewer steps. Big decisions have many steps. But the concept is the same.

If a chiropractor understands the power of pre-suasion, they can help create an environment that helps patients make better decisions. The more effective a chiropractor is as pre-suasion the easier patient decisions will be for them and patient complients (and retention) will increase.

So in this podcast episode, I talk about the power of pre-suasion. I discuss why it’s important NOT to ask patients to make BIG decisions. I also talk about how environment and reputation impact pre-suasion.

Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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New Chiropractors Need To Understand Consistency Consistency isn’t difficult to understand. It’s not an exciting topic. A seminar for chiropractors about consistency isn’t going to put a lot of butts in seats.

However, consistency is a foundational element of a chiropractor’s success. In fact, you would be hard pressed to find anyone who’s is successful in any area of life who isn’t being consistent in that area. It’s VERY important.

So in this podcast episode, I talk about the role of consistency in success. I discuss hoping to be an overnight success is not realistic, how big change happens quickly, and the importance of making time for the important things.

Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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New Chiropractors Need To Understand Authority When I talk about authority as a chiropractor, I’m not talking about ruling your practice with an iron fist. I would describe a chiropractor with high authority as someone who is well known, admired, and trusted.

When a chiropractor has high authority, it’s like a cheat code for their practice. It just makes everything easier.

So in this podcast episode, I talk about the superpower of authority. I discuss where people get authority, how to borrow authority, and what to do when you have it.

Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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New Chiropractors Need To Understand Relationships “It’s not what you know, it’s who you know” is a statement that has been around for years. The reason people say it is because relationships have always created opportunities. It’s no different as a chiropractor.

Chiropractors who are well know and connected in the community tend to have larger practices. Chiropractors who are good at establishing a trusting relationship with their patients tend to have great patient retention. Heck, even SEO (search engine optimization) is just building a relationship with Google. The chiropractors who rank the highest in your area, they have the best relationship with Google.

So in this podcast episode, I talk about the importance of relationships and trust. I discuss how relationships vary, the types of relationships that are important, and why it’s important to be have patience when building relationships.

Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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New Chiropractors Need To Understand Outreach Often when new chiropractors get started they are starting with nothing. They don’t have a bunch of people waiting for them to open. They don’t have a bunch of connections in the community that are ready to refer. Most new chiropractors are starting from scratch.

One of the most critical things for new chiropractors is to meet new people. In fact, if you are a chiropractor, there should be people in your area who didn’t know about you last month who know about you this month, and that should be the case EVERY SINGLE month. If it’s not, you aren’t going to make it.

So in this podcast episode, I talk about the importance of outreach and meeting new people. I discuss the many outreach opportunities that exist for chiropractors now. I talk about long-term marketing, short-term marketing, online marketing, offline marketing, and much more.

Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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New Chiropractors Need To Understand People Management One of the most difficult things about being a chiropractor is people management. Chiropractic is a very high-touch business. Really, chiropractors are in the people business. As a result, there are people problems.

Now some chiropractic coaches will lead you to believe that it’s normal for everyone to “stay, pay, and refer.” I can tell you from my own experience and from the experience of ALL of my clients, that expecting everyone to stay, pay, and refer just leads to disappointment. I’m not saying that NO ONE will stay, pay, and refer. I’m just saying it’s not the majority.

It’s important for new chiropractors to have realistic expectations of their patients. It’s also important for new chiropractors to know that great patients are often the result of a good process. Great patients don’t just fall out of the sky.

So in this podcast episode, I talk about how onboarding and follow-up are two of the most important aspects of managing your people. I discuss a few things that will help get your new patients started on the right foot. I also talk about the difference between short-term and long-term patient follow-up.

Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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New Chiropractors Need To Understand Business Basics The vast majority of chiropractors who are seeing a lot of people and making a good living in the process are chiropractors who own their own practice. Simply put, they are small-business owners.

Now the good news is chiropractors don’t have to be business experts to be successful. However, chiropractors do need to have some basic small-business competence otherwise their practice will never operate successfully…or at least not for very long.

So in this podcast, I talk about the importance of business basics. I discuss leadership, structure, and staff. I also talk about the importance of continuing to work on your business and why it’s important to be open to change.

Let’s get started!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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New Chiropractors Need To Understand Who They Are Have you ever asked yourself the question, “Why would people choose me?” I’m going to assume you aren’t the only chiropractor in your area. That means all of your potential new patients have a choice. So why you?

Another good question is, “Who am I trying to help?” I know that some young chiropractors think they can help anyone with a spine, but that’s a very impractical way to run a business. If you try to be everything to everyone you will end up being nothing to most people.

Businesses that clearly know who they are, what problems they solve, and who they help the most are the most successful businesses. Chiropractic practices are no exception to that rule.

So in this podcast episode, I talk about the importance of knowing who you are. I discuss why chiropractors need to clearly identify the people they help and the problems that they solve.

Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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New Chiropractors Need To Understand Their Situation The starting point for all new chiropractors is acknowledging their situation. Being a successful chiropractor is very possible, but it’s not easy. If a new chiropractor approaches the process with blissful ignorance, they are most likely in BIG trouble.

Many young chiropractors have told me they are scared to start their own practice. I always tell them that the reason they are scared is because starting a practice is scary. It is a big deal. If you think you aren’t supposed to be at least a little nervous…that’s unrealistic.

So in this first podcast episode of the series, I talk about the reality of being a new chiropractor. I discuss the importance of being good with your hands, debt, and the lack of high-paying jobs. I also talk about success and the mistake of always trying to hit home runs.

Let’s get into it.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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A lot of chiropractors take the time to identify their weaknesses and come up with strategies to improve. I think that’s a mistake. I don’t believe that people go from horrible to great.

I believe people go from good to great. It makes more sense for chiropractors to identify their strengths and then come up with strategies to leverage those strengths to improve their practice.

Chiropractors don’t have to be great at everything. Being great at everything is an unrealistic expectation that will result in frustration for any chiropractor who tries to do it.

I talk about that and more in this week’s podcast. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Chiropractic is NOT just about backs and necks. I think most chiropractors would agree with that to some degree or another.

Sometimes I forget that some of my listeners don’t know that I was a chiropractor for 9 years. I’m not just some guy who’s trying to help chiropractors to make a buck. I genuinely care about the chiropractic profession, which is why it’s always strange when someone accuses me of being anti-chiropractic.

Yes, I do criticize the chiropractic profession. But that’s not because I hate it. It’s because I love chiropractic and I would like to see the profession grow. Chiropractic care is awesome, and more people need to be exposed to it.

With that said, I thought it might be interesting to talk about a few things that I HATE about the chiropractic profession and why I wish they were different. Also, I talk about a few things that I LOVE about chiropractic and what makes the profession so great. So in this podcast, that’s exactly what I do.

Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Chiropractic is NOT just about backs and necks. I think most chiropractors would agree with that to some degree or another.

In fact, many chiropractic patients would agree with that too. Over the years, countless chiropractic patients have reported improvements to their health that went far beyond their neck and back pain.

More traditional chiropractors say that the improvements people experience going to the chiropractor are because of the chiropractic adjustment and its impact on the nervous system. Some chiropractors go as far as calling themselves “Nervous System Doctors.” That’s a mistake.

In this week’s chiropractic podcast, I talk about why some chiropractors call themselves Nervous System Doctors. I discuss why I think that’s a terrible thing to do, and the problems that come from it. I also talk about the different approaches to chiropractic and I share some of the reasons why chiropractors should be proud to be chiropractors.

Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Whether you manage your own chiropractic website or they have someone else do it (like Rocket Chiro Websites), getting more backlinks into your website will help you rank higher on Google. If you rank higher on Google, you are more likely to get more new patients from the internet.

Unfortunately, the problem that most chiropractors have with their websites is the lack of linkable content. There often isn’t a compelling reason for another website to link to theirs.

In this week’s chiropractic podcast, I talk about 2 different types of content that will help chiropractors get more backlinks. One of the ways is so simple that every chiropractor should do it.

Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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In this week’s podcast, the conversation between Jerry and John revolves around the realistic challenges and expectations of being a chiropractor. They discuss the importance of balancing optimism with realism and the need for students to be aware of the struggles they may face in the real world.

They also touch on the significance of focusing on the smaller circles of influence, such as family and community, rather than trying to change the world on a grand scale. The conversation emphasizes the complexity and hard work required to succeed in chiropractic practice, debunking the notion that success can be achieved easily.

The conversation explores the importance of finding one’s own path in chiropractic practice and not getting caught up in following someone else’s model. It emphasizes the need to prioritize fulfillment over external markers of success and to focus on what truly matters in life.

The discussion also touches on the significance of embracing the journey, navigating resistance, and making choices that align with one’s values and goals. The hosts critique the use of certain posters in chiropractic offices that may send the wrong message or require too much explanation.

In this conversation, Jerry and John discuss various chiropractic posters and their misleading messages. They critique posters that focus on the concept of subluxation, spinal degeneration, and the nervous system. They highlight the flaws in these posters and emphasize the importance of being honest and transparent with patients.

They also discuss the need for chiropractors to prioritize excellence and focus on individual patient needs rather than relying on generic posters. Overall, they encourage chiropractors to challenge their assumptions and provide an empowering and authentic healthcare experience.

Takeaways from this episode * Balancing optimism with realism is crucial in the chiropractic profession. * Focusing on smaller circles of influence, such as family and community, can have a more significant impact than trying to change the world on a grand scale. * Success in chiropractic practice requires hard work and a willingness to navigate challenges. * Avoid oversimplifying complex tasks or goals, as they require effort and dedication to achieve. * Each individual’s path to success in chiropractic practice may be different, and it’s important to find what works best for oneself. It is important to find your own path in chiropractic practice and not get caught up in following someone else’s model. * Fulfillment should be prioritized over external markers of success. * Embrace the journey, navigate resistance, and make choices that align with your values and goals. * It is important for chiropractors to be honest and transparent with their patients about the benefits and limitations of chiropractic care. * Chiropractors should prioritize excellence and focus on individual patient needs rather than relying on generic posters or scripts. * Chiropractors should continually study and learn the science behind chiropractic care to provide the best possible care to their patients. * Chiropractors should craft their messaging, visuals, assessments, and procedures based on their values and the clinical objectives they have for their practice. * Chiropractors should strive to be an empowering resource for their patients and provide an authentic healthcare experience. * Certain posters in chiropractic offices may send the wrong message or require too much explanation. Chiropractic posters that focus on subluxation, spinal degeneration, and the nervous system can be misleading and may not accurately represent the chiropractic profession.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Life is hard for everyone. I think we can all agree on that. But life isn’t equally hard for everyone, and that often upsets people. Life isn’t fair.

In this week’s chiropractic podcast, I talk about fairness, obstacles in life, and victimhood. I discuss how your perspective can impact your outcome. And I talk about the two ways that people handle obstacles. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Chiropractors often wonder why they don’t get referrals from other medical professionals in their area. Many chiropractors assume it’s because medical doctors don’t like chiropractors. Sure, there may be some of that. But I don’t think that’s the main reason why medical doctors don’t refer to chiropractors.

In this week’s chiropractic podcast, I talk about 3 reasons why the average chiropractor doesn’t get referrals from medical doctors. I discuss how medical bias, ignorance, and a lack of trust influence the referral process and what chiropractors can do about each of those issues.

Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Most chiropractors would say YES to more new patients. The good news is there are probably more ways to attract new patients now than there have ever been. When it comes to attracting new patients from the internet, one of the best opportunities is getting people from local search.

Just think about it. There are currently people who are going to Google and searching for their next chiropractor. That’s awesome. But the question for chiropractors is, are they finding you? When they do find you, are they choosing you?

In this week’s chiropractic podcast, I talk about the factors that impact where a chiropractors shows up on Google. I also discuss the importance of a new-patient-focused website and having a chiropractic website that helps transition people from non-patients to patients.

Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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In my last podcast, I did an overview and talked about some of my observations in an article I wrote called “Top Chiropractors On Instagram: What Can We Learn?” There were 23 chiropractors on my list, so I thought I would talk about my 7 favorites.

In this week’s chiropractic podcast, I talk the 7 accounts that were my favorites on my list of the top chiropractors on Instagram. I also discuss why 3 of the accounts were unique amongst the rest and what other chiropractors can learn from that.

Let’s get into it!

Top Instagram Chiros: https://rocketchiro.com/top-chiropractors-on-instagram-what-can-we-learn

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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I recently finished an article called “Top Chiropractors On Instagram: What Can We Learn?” I was curious who the top chiropractors on Instagram were and if there was anything that other chiropractors could learn from them that would help them grow their own Instagram following.

So I started digging through the internet looking for answers, and after many hours and a lot of data crunching, I started to notice some patterns.

In this week’s chiropractic podcast, I talk about how I found the top chiropractors on Instagram. I discussed why a few chiropractors with large followings didn’t make my list. And I talked about a few observations that I noticed as I was digging through chiropractic content on Instagram.

Let’s get into it!

Top Instagram Chiros: https://rocketchiro.com/top-chiropractors-on-instagram-what-can-we-learn

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Someone recently asked me what I thought about spending money on radio advertising. He was concerned about the cost and whether it was worth taking the risk. Now I’ve been down this road before. When I was in practice, I spent money on radio advertising in several different ways. My experience wasn’t great, but the bottom line regarding marketing is all about return on investment.

In this week’s chiropractic podcast, I talk about why chiropractors may want to steer clear of big media marketing. I discuss which chiropractors may want to consider advertising on the radio or TV. I also talk about alternative advertising options that would probably work better for the average chiropractor.

Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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One of my clients emailed me recently and asked about how to start selling products on his website. It’s not something that I’ve ever talked about on the podcast, so I thought it would make an interesting episode.

In this week’s chiropractic podcast, I talk about why a chiropractor should and shouldn’t be interested in selling products on their website. I discussed what to expect as well as the 3 most common ways it’s done. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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I recently heard someone say “Don’t own things that are not yours to own.” That made me think about all the things that chiropractors “own” that are just making their lives harder than they have to be. Being a chiropractor is hard enough. We shouldn’t make it worse.

In this week’s chiropractic podcast, I talk about 7 things that chiropractors do that make their life (and practice) harder than it needs to be. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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More often than not, successful chiropractors are also small-business owners. It’s hard to make a good living as a chiropractic associate. That’s why so many chiropractors venture off on their own shortly after graduating.

Unfortunately, being a small-business owner isn’t an innate skill. It’s also not something that most chiropractors learn about before graduating from chiropractic college. So chiropractors find themselves trying to grow a successful practice without the skills necessary to grow a successful practice. It’s frustrating.

In this week’s chiropractic podcast, I talk about why so many chiropractors are asking the wrong questions. I discuss why so many chiropractors just want someone to tell them WHAT to do. I also talk about why knowing what to do is dangerous if chiropractors don’t also know why they are doing it. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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I wanted to bring someone on the podcast to talk more about the micro practice model for chiropractors. So I reached out to one of my chiro college classmates, Dr. Margie Smith. Margie is a chiropractor from California who has started several practices over her career.

After becoming a mom, she wanted to find a practice style that allowed her to help people as a chiropractor without interfering with her role as a mom. So she decided to start a micro practice.

In this week’s chiropractic podcast, I talk with Dr. Margie Smith about the upside of a micro practice for chiropractors. I talked to her about why she decided to start a micro practice, how her practice has evolved, and what some of the keys are that have helped her grow a successful practice. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Dr. Margies clinic site: https://www.granitebaychiro.com

Dr. Margie on Instagram: https://www.instagram.com/drmargiesmith

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Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Chiropractors often reach out to me and ask for help. Frequently, the area where they are having the most problems in their practice is patient retention.

Now I’m sure that most chiropractors would just prefer that I give them a simple “secret” to patient retention. But I’m not sure that something like that exists. I am sure that there are a couple of foundational principles regarding patient retention that every chiropractor needs to follow.

In this week’s chiropractic podcast, I talk about the 2 keys for chiropractic patient retention. I discuss why neglecting these two things will always result in a chiropractic practice with poor patient retention. Let’s get into it!

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Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

I would argue that most people who decide they want to be a chiropractor, in their heart, just want to help people and make a good living while doing it. That doesn’t seem to be too much to ask, right?

Unfortunately, for many chiropractors, they struggle to do just that. They get out of school, excited about their new career, only to find out that it’s not as simple as getting a job, helping a lot of people, and making a good living.

Sure, there are plenty of jobs out there for chiropractors, but most of them are well below 6 figures. I’m not the type of person who believes that money is the only thing that matters, but I do believe that the average chiropractor should make an income that warrants the amount of time, energy, and money that it requires to become a chiropractor.

In short, if chiropractic colleges are going to charge an arm and a leg to chiropractic students to get a Doctor of Chiropractic degree, I think it’s OK for chiropractors to expect to make a 6-figure income. The good news is that lots of chiropractors make a 6-figure income. The bad news is that they rarely do it as an associate.

If you want to make a 6-figure income as a chiropractor, you are most likely going to do it by starting your own chiropractic practice. Like it or not, you’re going to have to venture into the world of small-business ownership, and that’s something that chiropractic college DID NOT prepare you for.

Thankfully, there are a TON of business and marketing resources out there for chiropractors. This hasn’t always been the case. In fact, when I graduated from chiropractic college in 2004, it was really hard to find help unless you were lucky enough to have a chiropractor (who knew what they were doing) take you under their wing, or you could afford ridiculously overpriced (and often not very helpful) chiropractic coaching. Those were basically your only options.

Today there are books, videos, podcasts, training courses, online coaching, virtual summits…the number of practice-building resources available to young chiropractors is almost endless. And as an added bonus, most of these practice-building resources are very affordable. Heck, the free stuff now is better than the expensive chiropractic coaching was back in the day.

The bigger problem nowadays is that chiropractors almost have too many choices for advice. Seems like EVERYONE has advice to give. There are even chiropractic students out there giving practice success advice before they’ve ever practiced a day in their life. Crazy!

With so many resources and so many voices telling young chiropractors how to be successful, it’s easy to get overwhelmed. Young chiropractors who listen to 100 different “experts” with 100 different keys to success can find themselves being pulled in 100 different directions. That’s rarely a good thing.

With all that being said, that brings me to the point of this article. Over the last 7-8 years, I’ve had the chance to help many young chiropractors as they start their chiropractic careers. When a chiropractor is starting their practice it’s a very stressful time, and it’s also a time when new chiropractors make new chiropractor mistakes.

Thankfully, many new chiropractor mistakes can be avoided. But it’s hard to avoid things that you don’t even know what they are. Ignorance may be bliss, but it’s not helpful if you are trying to minimize mistakes.

Common Mistakes That Young Chiropractors Make So what I decided to do is create a list of some of the most common mistakes that I have seen new chiropractors make during the early stages of their careers. This is NOT a complete list of mistakes and I’m not going to do a deep dive into each one. I just want new and/or struggling chiropractors to be aware of these common mistakes, so they can start taking steps to avoid (or correct) them.

Let’s get started…

1. Finding Time Instead of Making Time Chiropractors often think they will “find time” to do the important things. That’s a mistake. As a general rule, people don’t find time. They make time.

So if it’s important for the success of your chiropractic practice, schedule time to do it. Don’t just hope you will find time during the week/month. You most likely won’t.

1. Doing Too Many Things at Once On the surface, it makes sense to try to do as many things as possible. Especially as a chiropractor when you always have a million things to do. Why not try to get them all done?

When a chiropractor tries to do too many things at once, projects tend to get partially done instead of completely done. When this happens, nothing changes. Chiropractors who work on too many things at once will find themselves exhausted with little to show for it.

Chiropractors should work on the one or two things that are most important right now. Get them done so they can make a difference in their practice. Then (and only then) they can start working on something else.

1. Starting Too BIG The most important thing for new chiropractors is that they get their head above water as soon as possible. Making the mistake of starting too big just puts the chiropractor behind the financial 8-ball and makes the early months/years of practice harder than they need to be.

It makes sense for most chiropractors to start small. Chiropractors should consider starting with a micro practice and scaling from there. It’s much easier to start small and expand than it is to start too big and have to scale down.

1. No Method to Their Madness Most chiropractors lack any sort of structure when they first start their practices. That’s a major problem. If a chiropractor doesn’t have a set way of doing things, how will they know if what they are doing is working?

Practice structure is a chiropractor’s friend. It will allow them to excel. A lack of structure causes quality control, consistency problems, troubleshooting problems, and growth problems. A lack of structure for a chiropractor is a HUGE mistake.

1. No Clear Value Communicated Chiropractors often fail to communicate their value in a way that people can easily understand. Some chiropractors don’t even try to communicate value because they’ve never thought about it. Others will try, but they put it into words that no one understands unless they happen to be another chiropractor.

I’m assuming that most chiropractor’s patients are not other chiropractors. This is why it’s so important for chiropractors to figure out how to communicate their value in a way that their ideal patient can understand.

What problem does the chiropractor solve for their patients? Chiropractors should communicate that to people using the words that the patient would use. That’s a great place to start.

1. Letting Fear Keep Them From Starting Starting a chiropractic practice is scary. Don’t let anyone tell you otherwise. But chiropractors who think they can prepare enough that the fear will go away should know…they can’t.

Yes, chiropractors should do everything they can to prepare for starting their practice. But if a chiropractor is going to wait until they aren’t scared to start their practice…they will never start.

I’ll give you the piece of advice that my chiropractor gave me when I told him I was scared to start my own practice. He said, “You can start your practice now and be scared. Or you can work for someone else for 2 years and start your practice then and be scared. Either way, you’re going to be scared.”

1. No Target Market Often times when I ask chiropractors who they are going to help as a chiropractor, they will give me a generic “anyone with a spine” answer. I know that the average chiropractor thinks that casting a broad net is the best way to grow a practice. But that’s not how marketing works.

When a chiropractor tries to be everyone’s chiropractor they end up being no one’s chiropractor. It’s always better from a marketing/branding standpoint to start narrow and expand from there.

Chiropractors should take the time to identify their ideal patient and then build their marketing/branding around helping that person. That’s a MUCH more effective way to grow a successful chiropractic practice.

1. No Patient Recommendations Patient recommendations should be a normal part of the patient care process. It’s the chiropractor’s job to let the patient know what the plan is going forward so everyone can be on the same page.

Chiropractors who fail to give their patients clear recommendations are bound to have patient retention issues. When patients don’t follow through with their care, they are unlikely to get the best possible results from their chiropractic care. It’s a loss-loss situation for everyone.

1. No Patient Follow-Up Plan It’s not uncommon for chiropractic patients to get off of their care schedule. There are many different reasons why that may happen. Some of them are avoidable and some of them are not.

Regardless of the reason, chiropractors need to have a plan in place for what to do when an active patient misses their appointment. Otherwise, one missed appointment could turn into a patient discontinuing care before they should.

With that said, sooner or later almost every patient will discontinue active care. That’s why chiropractors should also have a plan in place for staying in touch. Staying top of mind will make it more likely for a patient to revisit the same chiropractor the next time they need chiropractic care.

Having a follow-up plan for both active patients and inactive patients will make sure that no one is overlooked and that no one is being contacted too much. The goal is to maintain the doctor-patient relationship. Having an established follow-up plan helps chiropractors do just that.

1. Poor Communication Skills Chiropractors are in the people business. There’s no way around it. That’s why communication skills are so crucially important. The chiropractors who are better at communicating tend to have the most successful practices.

Chiropractors who are naturally gifted communicators tend to get even better with time without having to be very intentional about it. Chiropractors who are not naturally gifted communicators do not usually get better with time unless they are intentional about improving their communication skills.

It’s important for chiropractors who are not naturally gifted communicators to understand the importance of communication and to commit to developing that skill. If they don’t, their poor communication skills will constantly be holding back their practice growth.

1. No Plan for Meeting New People Chiropractors always have more things to do than they have time. That’s part of the deal when it comes to owning your own business/practice. It’s easy for chiropractors to get stuck in the hamster wheel of daily projects and overlook the importance of meeting new people.

Meeting new people is the starting point for marketing and practice growth. If people don’t even know a chiropractor exists, they will never choose that chiropractor. I think that’s pretty obvious.

Chiropractors should constantly be meeting new people. Whether it’s online, offline, or through a third party, more people should know about a chiropractor’s practice this month vs last month. And that should be the case EVERY month.

1. Failing to Lean Into Their Strengths It’s a mistake for chiropractors to focus too much energy on improving their weaknesses. Of course, chiropractors should be committed to excellence. So improving in any area is a good thing.

But as a general rule, people don’t go from being terrible to being excellent at something. People do go from being good to being excellent at something, and it’s those excellent things that are going to make the biggest impact in a chiropractor’s practice.

That’s why I encourage chiropractors to focus on their strengths instead of obsessing about their weaknesses. If a chiropractor identifies areas where they are naturally gifted, improving those strengths and finding ways to leverage them in practice is what’s going to make the biggest impact.

1. Failing to Improve Adjustment/Treatment Skills Chiropractors are in a performance-based profession. It’s great to be a smart chiropractor, but if you can’t deliver when it comes to adjustments/treatment, no one cares how big the chiropractor’s brain is.

Chiropractors owe it to themselves and their patients to be the absolute best at their craft. Good enough should not be good enough. Chiropractors who lack adjustment/treatment skills will get subpar results and will struggle with patient retention. After all, who wants to go to a chiropractor who sucks?

1. Failing to Set The Table Chiropractors often hope that something will happen without creating an environment where that thing is likely to happen. It’s like hoping to have a nice dinner without setting the table. Let me explain.

If you want patients to start leaving reviews, it makes sense to create an environment where reviews are normal. If the first time the thought of a review crosses a patient’s mind is when the chiropractor asks for one, the chiropractor hasn’t done a good job of setting the table.

If the patient had seen posters on the walls with reviews from past patients. If the patient had seen a sticker on the front door that said, “Review us on Google.” If the patient had noticed a poster behind the front desk that had a thank you message for patients who had left reviews.

Then when the chiropractor asked for a review, it didn’t just come out of nowhere. The chiropractor created a practice environment where reviews are normal. In an environment like that, patients are much more likely to leave a review.

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Chiropractors have often heard the quote, “Content is KING.” But in a world overflowing with content, is there a specific type of content that a chiropractor should focus their attention? Or does content help chiropractors grow their practice no matter what kind it is?

In this week’s chiropractic podcast, I talk about the different types of chiropractic content. I discuss why it’s important for chiropractors to lean into their strengths. I talk about why the intent of the content is one of the most important things for chiropractors. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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When I do a practice assessment for chiropractors, I want to know the answer to two questions. Is this chiropractor being found online and are people choosing this chiropractor if they do find them? If a chiropractor can do things to get more people to find them or more people to choose them, they will get more new patients from the internet.

In this week’s chiropractic podcast, I talk about non-SEO factors that will help chiropractors get more new patients from the internet. I discuss why implementing these 4 things on your website will help more new patients choose you as their next chiropractor. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Buying an established chiropractic practice can be a great way to bypass some of the headaches that go with starting a practice from scratch. That’s assuming the chiropractic practice that you are buying is a good practice and that you are purchasing it at a fair price.

But that’s not true for a lot of chiropractic practices that are for sale. Many chiropractic practices that are for sale are overpriced dumpster fires that no chiropractor should ever buy. RUN AWAY!!!

In this week’s chiropractic podcast, I talk about the pros and cons of buying an existing chiropractic practice. I also give 9 simple tips that can save chiropractic practice buyers a lot of headaches (and money) when they buy an established chiropractic practice. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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I’m sure most of you know Dr. Kevin Christie from Modern Chiropractic Marketing. I’ve had him on the podcast before, and I’ve always enjoyed chatting with him. It had been a while so I decided to have him back on to talk about chiropractic.

In this week’s chiropractic podcast, I talk with Dr. Kevin Christie. We talk about the importance of communication for successful chiropractors. We discuss why younger chiros may struggle with communication more than they did in the past. We also talked about a few random things including what we consider to be the dumbest thing that we ever spent money on while in practice.

Let’s get into it!

Modern Chiropractic Marketing Website: https://www.modernchiropracticmarketing.com

MCM Mastermind West: https://www.modernchiropracticmarketing.com/mastermind-2024-west

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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This week’s chiropractic podcast is a bit of a chiropractic marketing mashup. I talk about the problems that chiropractors face when they keep trying to hit marketing home runs. I discuss the dangers of ignoring business basics.

I talk about a situation facing some Independent Contractors that makes me furious. I also discuss the importance of structure for your chiropractic practice and how to plan for the upcoming new year. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Documentation is important for chiropractors, but it’s not something that most chiropractors get excited about. In fact, most chiropractors try to do the least amount of documentation possible. But does documentation have to be the worst part of practice? Is there a better way?

In this week’s chiropractic podcast, I talk with Dr. Gregg Friedman about chiropractic documentation. We talk about documentation for insurance practices vs cash practices. We discuss the importance of proper documentation, the kind of results that chiropractors get from their care, and the secret to doing chiropractic documentation quickly and correctly.

Let’s get into it!

Got Documentation: https://gotdocumentation.com

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Jeff Langmaid is the host of The Evidence Based Chiropractor Podcast where he regularly dives into the latest chiropractic research. I’ve had him on my podcast in the past, but it’s been way too long. So this week, I invited him back.

In this week’s chiropractic podcast, Jeff and I talk about 3 things that are essential for chiropractors if they want to be successful. We also discuss a few networking tips for chiropractors who are just getting started, and Jeff shares what he would like to see happen in the future regarding chiropractic research. You aren’t going to want to miss this. Let’s get into it!

The Evidence Based Chiropractor: https://theevidencebasedchiropractor.com

The Smart Chiropractor: https://thesmartchiropractor.com

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Not every chiropractor has staff, nor does every chiropractor need to have employees. But if a chiropractor has staff, that staff can either make or break the practice. Chiropractic staff issues are practice killers.

In this week’s chiropractic podcast, I talk about the two things that chiropractors should value most when hiring staff. I also discuss the 3 crucial things that chiropractors need to get right to get the most out of their chiropractic staff and set their practice up for success.

Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Starting a chiropractic practice is scary. Any chiropractor who has done it or who is getting ready to do it can testify to that. But does starting a chiropractic practice have to be scary?

In this week’s chiropractic podcast, I talk about why starting a chiropractic practice is so scary and what new chiropractors can do about it.

Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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There are a lot of marketing options for chiropractors, but money and time are not limitless. So which marketing should a chiropractor choose to invest in?

In this week’s chiropractic podcast, I talk about the difference between long-term and short-term chiropractic marketing. I talk about the upsides and downsides of each with the goal of helping chiropractors make better marketing decisions. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Hopefully, we can all agree that all chiropractors need a website. Ideally, their chiropractic website is a 24/7 advocate helping them attract more new patients. But when it comes to chiropractic websites, chiropractors have to decide between doing it themselves or having a website done for them.

In this week’s chiropractic podcast, I talk about the upside of DIY chiropractic websites vs a done-for-you chiropractic website. I also give a warning to chiropractors who pay for a chiropractic website build. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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It’s been almost 20 years since I was a chiropractic student, and it in that time, I’ve learned a thing or two. Do I know everything…OF COURSE NOT. But I do have a few nuggets of wisdom that I think will help the next generation of chiropractors.

In this week’s chiropractic podcast, I give 5 “Dad advice” tips for chiropractic students that will set them up for success after they graduate. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Embarking on a chiropractic career post-graduation presents a myriad of choices. The trajectory of a chiropractor's profession can be influenced immensely by the initial decisions made. In this week's chiropractic podcast, I discuss several options available to new chiropractors, detailing their pros and cons to aid in making an informed decision.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Some chiropractic marketing mistakes are easy to overlook. This is one of them. Chiropractors often make the mistake of promoting chiropractic generally or a particular chiropractic technique, but they fail to promote themselves.

In this week’s chiropractic podcast, I talk about what happens when chiropractors sell people on chiropractic generally instead of promoting their specific services. I also talk about the danger of chiropractors talking too much outside of their practices. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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It’s not uncommon for software and marketing companies to bundle services to chiropractors. On the surface, bundling services makes a lot of sense for chiropractors. Bundling services can help simplify things and they can often help chiropractors save money in the process. But not every bundle is a good idea.

In this week’s chiropractic podcast, I talk about why companies bundle services. I also discuss the common mistakes that many chiropractors make when they pay for bundled services. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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I recently had a client switch their website from a Rocket Chiropractic website to a website built by a local website builder. Now I’m not saying that every time a chiropractor chooses a chiropractic website that’s not one of mine they are making a mistake. BUUUUT this one was a mistake.

In this week’s chiropractic podcast, I talk about why not all chiropractic websites are created equal. I talk about some of the pros and cons of chiropractors building their own website. And I discuss why it’s almost always better to use an actual chiropractic website company instead of just some guy who knows how to build websites.

Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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I recently had a bad experience with an Amazon purchase. Instead of making things better or even just leaving things alone, the company has made the bad experience even worse. What can we all learn from this?

In this week’s chiropractic podcast, I talk about a recent experience I have had with an Amazon purchase. I talk about what the company has done to make things worse, and what chiropractors can learn from this that will help them with negative reviews and patient retention.

Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Chiropractors often ask me if I offer social media management as a service. Up to this point, my answer is no. Even though there are a lot of chiropractors who are willing to pay for the service, I can’t seem to figure out how to make it worth paying for.

In this week’s chiropractic podcast, I talk about how social media works. I discuss what the most popular chiropractors on social media have in common. I talk about where social media companies offer value, and where they don’t. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Recently, I saw a clip on social media from a Jordan Peterson interview. He was talking about the momentum that both success and failure bring, and what he thought was the reason why more people aren’t successful. I thought it was a message that chiropractors can really relate to, so I decided to share.

In this week’s chiropractic podcast, I talk about the momentum of success and failure. I give my thoughts about what Jordan Peterson said, and I talk about how it applies to chiropractors. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Patient retention is a hot topic for chiropractors. It seems like a lot of chiropractors struggle with getting patients to follow through with their care recommendations. What can you do about it?

In this week’s chiropractic podcast, I give an overview of chiropractic patient retention. I discuss 4 areas where chiropractors need to do well to improve their patient retention. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Crack Addicts is a new chiropractic show on TLC. I have had several people ask me what I thought about it, so I decided to take a look and talk about it.

In this week’s chiropractic podcast, I talk about the good and bad of TLCs show “Crack Addicts.” I discuss who benefits most from the show, and the MOST ANNOYING THING that chiropractors say.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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Long gone are the days of people finding their next chiropractor in the big yellow book. Today, the majority of patients who are searching for their next chiropractor are using an online search engine like Google. That’s why SEO is so important/valuable for chiropractors. If you rank higher on Google, you get more new patients. That’s the bottom line.

In this week’s chiropractic podcast, I talk about the different ranking factors that impact chiropractic SEO. I talk about the different SEO services that a chiropractor may want to consider. I discuss the price ranges of the different SEO services and which ones make sense for which chiropractors. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

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It’s pretty common for me to get a question from a chiropractor about Google ads. Now I don’t consider myself a Google ads expert, but I have used them off and on since they became a thing. So I have a lot of experience with Google ads than the average chiropractor.

In this week’s chiropractic podcast, I talk about the big problem that most chiropractors will have with Google ads. I discuss the pros and cons of advertising on Google. I also give a few simple tips that will help chiropractors who want to manage their own Google ads. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

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It’s safe to say that all chiropractors want to be successful. I don’t think any chiropractor goes to chiropractic college hoping to get out and be a failure. That would be weird. Unfortunately, success is more difficult to achieve for chiropractors than they thought it would be. Why is that?

In this week’s chiropractic podcast, I talk about how to simplify success and how changing how you think about success can help you start heading in the right direction. I also discuss the 7 things that are the enemy of a chiropractor’s success. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

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I recently came across an article about a Canadian chiropractor who got in trouble for posting an article about vaccines. She was ultimately cleared of any wrongdoing that would result in professional discipline, but I’m sure the whole process was a HUGE stress to her.

In this week’s chiropractic podcast, I talk about why this Canadian chiropractor got in trouble. I discuss what she did wrong even though she claims she didn’t do anything wrong. And I talk about what other chiropractors can learn from this whole incident. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Chiropractic websites: https://rocketchiro.com/chiropractic-websites

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Chiropractors have such high expectations when they first start their careers. But the life of a chiropractor rarely works out the way they all think it will. Lots of ups and downs. If a chiropractor is ready for it, they will do much better.

In this week’s chiropractic podcast, I talk about the difference between expectations and reality for chiropractors. I discuss some of the real-life things that people in my chiropractic class have experienced. I also talk about how to change your thinking about life in order to thrive. Let’s get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Chiropractic websites: https://rocketchiro.com/chiropractic-websites

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In this week’s chiropractic podcast, I talk with Dr. James Fedich from the Village Family Clinic in New Jersey. We discuss some of the ins and outs of chiropractic practice. We talk about internal marketing and the power of chiropractors being involved with their local community.

We also discuss what he looks for in associates, how he handles training staff, and what red flags associate chiropractors should watch out for when deciding where to work. Let’s get started.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Chiropractic websites: https://rocketchiro.com/chiropractic-websites

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One of the most important aspects of a successful chiropractic practice is trust. If people trust you, your marketing will be more effective, your retention will be better, and you will get more referrals. The list of benefits that come from building trust within your community is almost endless.

In this week’s chiropractic podcast, I talk about the importance of building trust for chiropractors. I discuss what happens when you don’t build trust. And I talk about how to keep trust once you’ve established it. Let’s get started.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Chiropractic websites: https://rocketchiro.com/chiropractic-websites

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The other day, one of my NEXT Step members asked me about charging patients for missed appointments. He was concerned that charging patients would upset people and keep them from coming back.

In this week’s chiropractic podcast, I talk about the pros and cons of charging patients for missed appointments. I also share the advice that I gave my client along with some advice that I got from a who’s been charging for missed appointments for years now. Let’s get started.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Chiropractic websites: https://rocketchiro.com/chiropractic-websites

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In spite of what you may have thought when you graduated from chiropractic college, being a successful chiropractor is tough. It’s not as simple as adjusting patients. There’s a lot more that goes into it.

In this week’s chiropractic podcast, I talk about 5 things that make being a successful chiropractor harder than it should be. I also give some big-picture advice on how to course correct if you are struggling with any of these 5 things. Let’s get started.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Chiropractic websites: https://rocketchiro.com/chiropractic-websites

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Whether it's starting a new practice, starting a new marketing plan, or starting to offer a new product/service when chiropractors start something new it is usually stressful. Sure, you can try to prepare as much as possible. But how do you know you are ready? What if it doesn't work out?

In this week’s chiropractic podcast, I talk about the biggest mistake that chiropractors make when starting something new. I talk about the danger of over-preparing and the importance of committing to excellence. Let's get started.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Chiropractic websites: https://rocketchiro.com/chiropractic-websites

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Chiropractors often get lured into the idea of passive income. Just think how easy it is to make money these days. YouTube, affiliate links, membership sites, selling products…the list of no-brainer ways for chiropractors to make money is endless.

In this week’s chiropractic podcast, I talk about 3 things chiropractors need to understand about making extra money. I discuss why passive income isn’t so passive, and what I think is the best way for chiropractors to start making side money. 

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Chiropractic websites: https://rocketchiro.com/chiropractic-websites

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A chiropractor’s website is no longer a luxury, but a necessity in today’s digital world. It serves as a powerful marketing tool and a way to reel in new patients. And while having an online presence on various platforms is important, your website remains the cornerstone of your online image. You know what they say, first impressions matter – and that’s exactly what potential patients experience when they visit your website.

So, let’s get down to brass tacks. The main goal of your chiropractic website is to turn curious visitors into actual patients. While you might be tempted to use your website for various purposes, like educating existing patients or selling products, it’s vital to keep your focus on attracting new patients.

What does it take to create an exceptional chiropractic website, you ask? Well, it’s not about who built it or how much money you spent on it. A truly great website is easily discoverable, and it’s highly effective in converting visitors into patients.

Being easily discoverable means your website should rank well on Google because let’s face it, that’s where most searches happen. Achieving a high rank on Google isn’t a walk in the park; it requires doing many small things right and consistently. Beware of SEO shortcuts or secrets that seem too good to be true – they usually are.

An outstanding chiropractic website zeroes in on new patients, making it a breeze for them to schedule their first appointment. A pretty website is useless if it doesn’t drive new patients to your practice.

Now, let’s talk about some common mistakes chiropractors make with their websites:

1. Cluttering the website with too much information.
2. Failing to provide a clear call-to-action.
3. Designing the website without SEO in mind.
4. Featuring social media links in the header, which can be distracting.
5. Adding content just for the sake of it – quality matters.
6. Overloading visitors with information too soon, such as discussing multiple phases of care.
7. Handing over control of the URL to someone else, which can create future issues.

To sum it up, a successful chiropractic website is all about being easily found and effectively converting new patients. Keep it focused, user-friendly, and engaging, and you’ll be on your way to a thriving online presence.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Chiropractic websites: https://rocketchiro.com/chiropractic-websites

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Almost 2 years ago, I decided to do a podcast where I talked about Why Chiropractors Dislike the Ring Dinger. Before that podcast, I really didn’t know much about Dr. Greg Johnson other than what I heard in passing, and I had never spoken to him. Shortly after that podcast, Dr. Greg reached out to me to chat.

Fast forward to last week, I finally got a chance to interview Dr. Greg on my podcast. We talked about how the Ring Dinger came about. We discussed his practice philosophy and how it impacts the care he provides. We also talked about his YouTube success and the downside of being YouTube famous. Overall, it was a fun conversation. I hope you enjoy it as much as I did. Let’s get into it.

Ring Dinger on YouTube: https://www.youtube.com/@AdvancedChiropracticRelief

Ring Dinger seminars: https://www.advancedchiropracticequipmentllc.com/chiropractic-seminars

Advanced Chiropractic Relief Website: https://advancedhoustonchiropractor.com

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

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In this week’s chiropractic podcast, I have a conversation with Dr. Jared Van Anne. We discussed a new software that he has developed that has helped him improve his patient education, compliance, and retention.

We also talk about running a chiropractic practice, and whether or not it’s the chiropractic college’s responsibility to teach chiropractors business Let’s get into it.

Schedule a FREE Demo of TeleCare RX: https://telecarerx.com

Connect with Jared through Chiro PCP: https://chiropcp.com

Connect With Jared on Instagram: https://instagram.com/hpcdrj

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

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One of my guilty pleasures is a Youtube show called Hot Ones. It’s a show where celebrities are interviewed while eating spicy hot wings. Not too long ago, I watched an episode with Bryan Cranston from Breaking Bad. In the interview, he commented how being a good actor required a relationship level of commitment.

A lot of what he said applies to being a successful chiropractor. If a chiropractor is going to be successful, they need to be committed to the process for better and for worse. I decided to talk about it on this week’s chiropractic podcast. Let’s get into it.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

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In this week’s chiropractic podcast, we have a special guest. Dr. Chris Chippendale from PatientCentered.co.uk dropped by again to talk about chiropractic. We talk about the difference between the expectations and reality of being a chiropractor. We discuss what it really means to be a patient-centered chiropractor.

We also talk about mistakes that chiropractors often make when dealing with patients, and why it’s so important for young chiropractors to know that they aren’t supposed to know everything right out of the gate. Let’s get into it.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Dr. Chris Chippendale’s FREE Training: The Trust Equation https://www.patientcentred.co.uk/freetrust

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What do you want to change? What are the things in your chiropractic practice that you would like to be different this year? Every chiropractor has a list (even if it’s just in their head) of things that they would like to change. Regardless of what’s on the list, there is one thing that has to happen before change can take place.

In this week’s chiropractic podcast, I talk about the one thing that’s necessary if a chiropractor wants to see changes in their practice. Let’s get started.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

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Over the years, I have heard many chiropractors share their thoughts about practice and life. Sometimes those thoughts are powerful and insightful. Other times those thoughts are way off base and harmful to the chiropractor’s future.

In this week’s chiropractic podcast, I talk about 12 different things that chiropractors should not think. I discuss why these thoughts are harmful, and I encourage chiropractors to challenge their internal dialog to make sure it is helping them instead of hurting them. Let’s get started.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

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Episode 411 of the Rocket Chiro podcast. In this week’s podcast, we have a special guest. Dr. Stratton Poulson from Apex Chiropractic in Dallas, TX dropped in to talk shop. We talk about what it was like for him to start his practice. We discuss how his past before becoming a chiropractor has helped him succeed.

We also talk about what it’s like to run a micro practice, and what software he can’t live without. And lastly, we talk about Instagram marketing for chiropractors and how he has been able to attract a large number of new patients from social media. Let’s get into it. Follow Dr. Stratton

Poulson on Instagram: https://www.instagram.com/stratpoulson

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

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I had a chiropractor reach out to me the other day asking a few questions about backlinks and SEO. So instead of answering him alone, I decided to talk about it on the podcast this week.

In this week’s chiropractic podcast, I explain what a backlink is and how it helps your chiropractic website rankings. I discuss the difference between directories and backlinks. I also talk about why paying for backlinks is not ok but somehow paying for link building is. Let’s talk about it.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

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It’s almost impossible to be a successful chiropractor without spending a lot of time working. That’s because most chiropractors are small-business owners and having more things to do than you have time is part of the gig. But sometimes things happen that make you stop and think about your life. What is really important? Why am I doing all this work? Does it even matter?

In this week’s chiropractic podcast, I talk about the reality of work-life balance for chiropractors. I also discuss the “someday myth” that many chiropractors believe, and I give 5 practical tips that you can start applying today. Let’s talk about it.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

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SEO is so frustrating for chiropractors that a lot of them don’t even attempt to improve the SEO for their practice. I totally understand that. But for those who are brave enough (or broke enough) to tackle their own SEO, I recommend focusing on the things that are going to make the biggest difference. One of those things is backlinks.

In this week’s chiropractic podcast, I explain backlinks and how they help chiropractors improve their local SEO. I also discuss how chiropractors can take advantage of their existing relationships to get more backlinks and improve their SEO. Let’s talk about it.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

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Many chiropractors make simple mistakes when they are deciding which direction to go with their practice/career. They often focus on improving their weaknesses instead of leaning into their strengths. Or they focus exclusively on the direction they want to go instead of looking around for the best opportunities.

In this week’s chiropractic podcast, I talk about the power of excellence and opportunities. I encourage chiropractors to change their focus in the coming year so they can finally get their practice headed in the right direction. Let’s talk about it.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

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The end of the year is here, and it’s a great time to assess what has gone well for your chiropractic practice and what hasn’t gone so well. It’s also a great time to look ahead and come up with a plan that will help you have a better year next year.

In this week’s chiropractic podcast, I talk about a simple pattern to follow when evaluating your chiropractic practice. I discuss a few questions that you should ask yourself, and I talk about the importance of leadership. Let’s talk about it.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

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Most chiropractors have a website. But most chiropractors make some really simple mistakes when it comes to their websites, and those mistakes are costing the chiropractor new patients.

In this week’s chiropractic podcast, I talk about the simple mistake that I see so many chiropractors making with their websites. I also give you 3 quick tips that will help you fix it and get you more new patients. Let’s talk about it.

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If a chiropractor ranks well on Google in their local area it’s a huge benefit to their practice. Chiropractors know this. That’s why chiropractic SEO has become more and more valuable over the years. Unfortunately, improving your Google search rankings takes time and there are even factors that are out of your control.

In this week’s chiropractic podcast, I talk about the 3 local SEO factors that chiropractors can’t control. I also discuss why it’s important for chiropractors to have proper expectations when it comes to their local Google search rankings. Let’s talk about it.

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Networking can be a cornerstone part of any successful chiropractic practice. When you get out in the community and make meaningful connections, the benefits are endless. But where do you start? Are there any tips that can help chiropractors be better at networking?

In this week’s chiropractic podcast, I talk about the benefits of networking. I discuss an important networking point that many chiropractors overlook. I give several tips that will help chiropractors be better networkers, and I discuss the 3 groups of people that chiropractors should target when networking. Let’s talk about it.

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Sometimes chiropractors accept crappy patients without knowing it until later. Other times, chiropractors have a pretty good idea that a patient isn’t going to be a good fit before they even do their first adjustment. If a chiropractor knows a patient is going to be crappy, why do they accept them?

In this week’s chiropractic podcast, I talk about 7 reasons why chiropractors accept patients that they shouldn’t. I talk about why doing that rarely (if ever) works out well, and I give 4 tips to help chiropractors make better decisions in the future. Let’s talk about it.

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How much money should chiropractors make per hour? How do chiropractors compare to MDs? Do chiropractors make more money than other small-business owners? How do they compare?

In this week’s chiropractic podcast, I talk about how much money chiropractors make and how they compare to other small-business owners. I also discuss a few things that a chiropractor should think about as they are trying to build a successful practice. Let’s talk about it.

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We can all agree that chiropractors need a website, right? But what good is a wessite if no one is finding it? Should every chiropractor hire an expensive chiropractic website company to build their website? How much does a website company help local SEO?

In this week’s chiropractic podcast, I talk about the different factors that impact your local Google rankings. I discuss the different types of SEO and what your chiropractic website company can and can NOT help you with. Let’s talk about it.

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Did you know why so many chiropractors are scared to start their own practice? They are scared because starting your own practice is scary. That’s mind-blowing, right? In this week’s chiropractic podcast, I talk about the scariness of starting a chiropractic practice. I discuss 3 nuggets of wisdom that will help chiropractors get over their fear and get started building the practice of their dreams. Let’s talk about it.

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So many chiropractors, especially associates, will struggle to start their own practice. They often have an easier time describing their ideal practice 10 years down the road than they do their practice 10 weeks from now. Their vision board for the future is full, but their to-do list for this month is empty. Why is that?

In this week’s podcast, I talk about why a lot of chiropractors have a hard time starting their practice. I discuss the problem with your dreams and why they might be making your life harder than it needs to be. Let’s talk about it.

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Let’s be honest. Chiropractors can be annoying (myself included). In fact, I would argue that if you don’t think that chiropractors do annoying things, YOU are probably the most annoying chiropractor in your town.

So for fun…in this week’s podcast, I react to the annoying things that chiropractors do as submitted by my Instagram followers. I tell you which ones I agree with, and which ones I don’t. I also share a personal story about a rarely utilized chiropractic technique. Let’s talk about it.

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Chiropractors are all over the place when it comes to office attire. Some chiropractors insist on wearing a white coat because it’s professional. While other chiropractors wouldn’t be caught dead in a white coat. Some chiropractors dress up. Some chiropractors are super casual. How does a chiropractor decide what to wear?

In this week’s podcast, I talk about the variety of clothes options available to chiropractors. I discuss how insecurity played a role in my office attire, and talk about 4 questions you should ask yourself if you are trying to decide what to wear while seeing patients. Let’s talk about it.

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SEO (Search Engine Optimization) is something that a lot of chiropractors understand is important. But that’s about where it stops. Most chiropractors know little to nothing about what actually impacts their search results.

In this week’s podcast, I talk about the two different kinds of local SEO. I discuss the best way to think about Google. I also talk about 5 specific things and whether or not they will improve where your chiropractic practice shows up in the local searches. Let’s talk about it.

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Chiropractors can be a little weird. This shouldn’t come as a shock to anyone who has dealt with chiropractors. Sometimes they say weird things. Sometimes they do weird things. That doesn’t make chiropractors bad.

In this week’s podcast, I talk about a recent encounter with a chiropractor. She got offended by me for referring to her practice style as weird. I’ll explain exactly what I said and why, and I’ll talk about how my advice to her can help you. Let’s talk about it.

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Chiropractic is a very intimate business. We aren’t selling cars or timeshares to our patients. We are putting our hands on them and helping them with their health problems. We often see our people frequently, and in a perfect world, we keep them as our patients for years to come.

In this week’s podcast, I talk about the human element of chiropractic marketing. I talk about the mistake that chiropractors make when they go about their marketing too robotically, and how your personality impacts which marketing extreme you tend to favor. Let’s talk about it.

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One of the realities of being a chiropractor is that there are always more things to do than there is time to do them. Most chiropractors don’t get to just see patients and then go home. They have a never-ending to-do list, and many times it can feel like NOTHING is changing in spite of the endless hours of work. Why is that?

In this week’s podcast, I talk about one of the most common reasons why chiropractors can work themselves to the bone without it making much of a difference in their practices. I also discuss what chiropractors can do to finally start heading their practices in the right direction. Let’s talk about it.

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Most chiropractors don’t get anywhere near the number of new patients from social media that they would like to. They consistently create content, but they get very little from it. It’s super frustrating.

In this week’s podcast, I talk about why more content does NOT equal more new patients. I also discuss the two main reasons why chiropractors don’t get more new patients from social media. Let’s talk about it.

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There are a lot of different ways to be successful as a chiropractor. Some chiropractors have cash practices. Some are all insurance. Some chiropractors are technique nerds, while others are more of a jack of all trades.

Regardless of the direction you want to go with your chiropractic practice, it's important to be honest about the skills and habits you will need to be successful. Do you have what it takes? Let's talk about it.

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On of my long-time podcast listeners asked me a Google ads question. He wanted to know if Google ads were worth it if his office was already ranking well organically. Great question!

In this podcast episode, I talk about whether Google ads are worth it or not. I discuss how to define worth it and how chiropractors can track their ROI. I also talk about 2 reasons why chiropractors may want to run Google ads even if they already have strong SEO. Let’s get into it!

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Chiropractors pretty much all know they need to have a website. But most chiropractors don’t know the difference between a good chiropractic website and a bad chiropractic website. In this podcast episode, I talk about the main purpose of websites for chiropractors. I also discuss some of the common mistakes and assumptions that chiropractors make about their websites. Let’s get into it!

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In this podcast episode, I had Chris from PatientCentered.co.uk hanging out with me. We spent some time talking about what it was like for Chris to grow up as the son of a chiropractor. We discussed one of the biggest differences between practicing chiropractic in the UK vs the US. We also talk about what it means to be a patient-center chiropractor. Let’s get into it!

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Off and on I get asked, “Why did you close your practice?” I don’t know that I have ever talked about it in-depth on the podcast before, so I thought I would take the opportunity to do that now.

In this podcast episode, I talk about why I walked away from my chiropractic practice. I discuss what I would do differently if I had to do it over again, and I give a few pieces of advice for other chiropractors. Let’s get into it!

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Lately, I have had several clients reach out to me because their online reviews are not showing up on Google. They know for sure that the reviews have been left because the patients can see it on their end, but it never shows up on the chiropractor’s Google Business Profile. What’s up with that?

In this podcast episode, I talk about why Google removes some chiropractor reviews and what (if anything) chiropractors can do about it. Let’s get into it!

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Today is going to be a two-topic mashup. First, I’m going to talk about money. I want to help chiropractors have a healthy perspective on making money. Second, I’m going to talk about the annoying things that patients do as submitted by chiropractors on Instagram. Let’s get into it!

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“I could go to any other chiropractor around and only be out, like, $30. We won’t be back.” As a chiropractor, what should you do when a patient disrespects you over money? Isn’t the patient always right? Should you lower your fees?

In this episode, I talk about a real-life experience that a chiropractor had with a patient. The patient was upset about money. Should the chiropractor have done anything differently? Let’s get into it!

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I recently posted a couple of questions on the Rocket Chiro Instagram page. I asked chiropractors what the worst advice was that they ever received as a young chiropractor and what is the best advice that they would give to young chiropractors.

In this episode, I talk about the good and bad advice that chiropractors gave me on Instagram. Let’s get into it!

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Chiropractors often struggle with a poverty mindset. Someone asked me where I thought the chiropractic poverty mindset comes from, so I decided to talk about it. In this episode, I talk about chiropractors, their poverty mindset, and what they can do about it. Let’s get into it!

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The other day I saw a chiropractor who was bragging on their website about never doing care plans. Care was only provided on an as-needed basis. It made me think, Is as-needed the opposite of a care plan? Is avoiding care plans altogether what’s best for chiropractors and their patients?

In this episode, I talk about the extremes of chiropractic care plans. I also let chiropractors know what they should and shouldn’t do regarding them. Let’s get into it!

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There’s not a single chiropractor who likes getting a negative review. I get that. But a negative Google review is NOT the end of the world. It’s even possible for a negative review to turn into a positive thing.

In this episode, I talk about negative reviews for chiropractors and what some chiropractors do to make them worse. I also disc uss the best way to respond to negative reviews. Let’s get into it!

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Last episode, I gave a strong wake-up call to chiropractors telling them that they either need to take their career more seriously or they should quit and do something else. A chiropractor reached out to me and asked me to give a practical example of what that looked like, so that’s what I’m going to do.

In this episode, I talk about what it looks like for a chiropractor to take their career seriously. I also encourage chiropractors to become professional chiropractors instead of amateurs. Let’s get into it!

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Most of the chiropractors that I have met became a chiropractor because they wanted to help a lot of people and make a good living doing it. That seems like a very reasonable goal. But being a chiropractor is often much harder than anyone thought when they started chiropractic college.  

In this episode, I talk about the most important things if you want to help a lot of people and make a good living as a chiropractor. I also warn against wasting time on less important things, and how it can ruin your career. Let’s get into it!

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As a chiropractor, I learned that I could find inspiration for my business just about anywhere. In fact, over my time in practice, I found more useful tips and strategies outside of chiropractic than I did within the profession. In this episode, I share what chiropractors can learn from my recent trip to the DMV. No, it wasn’t fun. But I did notice some things that I know chiropractors can benefit from. Let’s get into it!

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In this episode of the Rocket Chiropractic Podcast, I talk about the ups and downs that come in the life of a chiropractor. I talk about the importance of looking for the good and not letting the bad overwhelm you. Let’s get into it!

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Being a chiropractor can be very stressful and overwhelming. Often chiropractors finish up school and they are only thinking about the patient care side of things. Then they start practicing and realize that there is WAY more to being a chiropractor than just taking care of patients. In this episode of the Rocket Chiropractic Podcast, I talk about two HUGE things that cause chiropractors to be stressed out and overwhelmed. Let’s get into it!

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Patient retention is important regardless of whether you are a chiropractor who mostly sees acute care patients, or you are a chiropractor with a practice full of wellness patients. Unfortunately, many chiropractors try to improve retention without first establishing solid retention goals.

In this episode of the Rocket Chiropractic Podcast, I talk about the importance of establishing goals if you want to have better patient retention. Let’s get into it!

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Chiropractors often ask me about Google ads and local SEO marketing. Some chiropractors want to know the pros and cons so they can make a better decision. Other chiropractors just cut to the chase and ask which one is best.

In this episode of the Rocket Chiropractic Podcast, I talk about how Google ads compare to Local SEO. I discuss which one is best in different circumstances. I also let you know which one I would recommend and when. Let’s get into it!

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The new year is almost here and the chiropractic profession is full of dreamers. “Next year is going to be a breakthrough year!” Why are so many chiropractors obsessed with changing the world? Is that really what we should be doing?

In this episode of the Rocket Chiropractic Podcast, I talk about priorities. I discuss the people and places where chiropractors are likely to make the biggest impact. I also talk about the importance of a practical purpose. Let’s get into it!

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It’s beginning to look a lot like Christmas and several chiropractors have asked me about sending out Christmas cards to their patients. I have an alternative suggestion for you that I will share on this episode of the podcast.

Also, I talked about blogging for chiropractors in a previous episode. I had several people reach out to me after that and it made me want to revisit the topic and clarify a few things. Let’s get into it!

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The end of the year is coming quickly and chiropractors are starting to look back and reflect on the year. How did it go? Was this year better than last year or was this year a bit of a disappointment? What about next year? Is it going to be any better than this one?

In this episode of the podcast, I talk about the simple secret to having a better year next year than this one. I talk about what the problem is NOT and how the future you is better than you are now. Let’s talk about it.

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Stop me if you have heard this, “Content is KING.” I talk to chiropractors all the time who know (or think they know) that blogging is an essential part of growing a successful chiropractic practice. Why do they know this? Because someone at a seminar told them. It must be true, right?

In this episode of the podcast, I talk about blogging. I discuss the different ways that blogging can help a chiropractor grow their practice. I talk about the assumptions that are usually NOT true, and I give you a pro-tip that will benefit you more than traditional blogging. Let’s talk about it.

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Year-long chiropractic care plans are pretty common amongst a lot of chiropractors. Patients will come in with a particular problem (big and small) and they will leave with care recommendations that last for an entire year.

Where did the practice of year-long care plans come from? Why would chiropractors think it’s a good thing? Why would chiropractors be opposed to it? Let’s talk about it.

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This podcast episode is going to be a bit of a mashup. First, I talk about changes to Google My Business and a few things that chiropractors need to know in order to get more patients from Google.

Next, I talk about patient retention. It’s so important that you stay connected to your patients even after they discontinue care.

Last, I discuss the value of being direct. So often chiropractors will spend time networking and marketing but they don’t ever get anything from it. Maybe it’s time to be more direct. Let’s talk about it.

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I’m going to start off by saying this, I think most chiropractors should make more money. It costs a lot of time and money to become a chiropractor and there are a LOT of them who are struggling to make ends meet. Why is that?

In this episode, I talk about how much money chiropractors make in each state. I discuss how the average income for chiropractors and schooling costs compare to other professions. And I talk about the biggest factor when it comes to how much money a chiropractor makes. Let’s talk about it.

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Most chiropractic patients don’t stick around forever. If you ever hear a chiropractic coach or a practice management group tell you otherwise, I would strongly recommend proceeding with caution. They are probably lying to you.

But just because most patients don’t stick around forever, that doesn’t mean your office should just let them go without any follow-up. In fact, you should have a detailed follow-up plan for the long term and the short term. It will help your patient retention tremendously. Let’s talk about it.

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I don’t know that I have ever met a chiropractor who wouldn’t like to get more patients from the internet. You would have to be crazy to turn that down. But how do you do that? Is it as simple as a website or regularly posting to your social media accounts?

In this podcast episode, I talk about 3 things chiropractors need to consider if they want to get more patients from the internet. I also discuss why so many chiropractors get taken advantage of by website creators, marketers, and practice management.

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I’ve worked with hundreds of chiropractors over the years. Pretty much all of them were in a growth phase of their practice/life. They want to improve their practice size. They want to help more people. They want to make more money. Nothing wrong with any of that.

But I’ve noticed a pattern. I’ve noticed 2 very common (and simple) mistakes amongst chiropractors who continue to struggle. They make these mistakes repeatedly and then wonder why nothing ever changes. I’m going to talk about these mistakes on the podcast this week. Let’s get into it.

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Chiropractors often make assumptions when it comes to marketing, running their business, and even dealing with patients. I’m sure there are times when assumptions are ok, but there are two assumptions that I hear often that are bad for chiropractors.

In this episode, I talk about two really common assumptions that will hurt the growth of your chiropractic practice. Let’s get into it.

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More and more chiropractors are starting to understand the importance of Google My Business (GMB). Most chiropractors will get more visits to their GMB profile in a given month than they will to their own website. But what to do with GMB isn’t as straightforward for every chiropractor.

In this episode, I talk about what to do with Google My Business if you are a chiropractic associate, an independent contractor, or a chiropractor with multiple clinics. Let’s get into it.

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It’s so stressful to be a chiropractor…especially when you first get out of school. You don’t have much experience adjusting patients. You don’t have much experience managing people. You most likely have never owned or operated a small business. What a mess.

In this episode, I talk about why chiropractors are so stressed out and how avoiding the problem only makes things worse for anyone who wants to be a successful chiropractor. Let’s get into it.

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Patient retention is important for every chiropractor. But most chiropractors assume that patient retention starts after a patient starts care. That’s a huge mistake. There are actually 4 phases of patient care and one of them starts before your patient ever steps foot in your office.

In this episode, I talk about the 4 phases of patient retention for chiropractors. I discuss how things that happen before your patients start care and how you handle things after your patients end care will impact your patient retention. Let’s get into it.

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Most chiropractors that I speak with will mention referrals as a major part of their ideal practice. Referrals are awesome. I’ll add to that, online reviews are awesome, too. They can be the lifeblood of a stable, successful, patient-centered chiropract

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There is an assumption amongst chiropractors that adding fresh content will automatically improve their SEO. That’s why chiropractors often go to great lengths to have people regularly add content to their websites. But is fresh content really the secret to better local search rankings?

In this episode, I talk about the assumptions around fresh content and chiropractic SEO. I discuss the 2 most important things to keep in mind when adding content to your chiropractic website. Let’s talk about it.

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Patient retention is an important topic for chiropractors. Not only is it tough to run a successful small business if everyone who comes in the front door is leaving out the back, but it’s also difficult to help people as a chiropractor if patients won’t follow through with care.

In this episode, I give an overview of patient retention. I discuss some of the misconceptions that chiropractors believe about retention, and I talk about the difference between lifetime patients and wellness patients.

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One of the things I always recommend to chiropractors who are creating content is that they keep a running list of ideas. Questions that your patients ask. Conversations you have with networking partners. Something you read in a book. All of those things could turn into great content for your chiropractic practice.

In this episode, I talk about 3 nuggets of wisdom that I have written down over the years but I haven’t talked about on the podcast yet. They didn’t really fit for a full podcast, but they are definitely worth sharing. Let’s talk about it.

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As a chiropractor, you almost always have a lot longer to-do list than you have time. One of the common mistakes that chiropractors will make is spending time on things that aren’t important. Don’t do that. But even if you get laser-focused on the things that really matter, it’s easy to run short on time.

In this episode, I talk about the myth of multi-tasking, and I discuss 4 simple things that can help every chiropractor to become more efficient with their time. Let’s talk about it.

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Last week I talked about how chiropractors often waste money on social media management. Out of that podcast came some comments about how social media affects local SEO. Wait a second…does it really?

In this episode, I talk about how social media does or does not affect your local chiropractic SEO. I also give you the most important local SEO ranking factors and invite you to take my free practice assessment. Let’s talk about it.

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I’ve talked to a lot of chiropractors who pay an outside person or company to manage their social media. Usually, they will pay 50-$100/month for someone to slap their logo on generic images or videos that are regularly posted to the chiropractor’s Facebook and Instagram page. Is that a good chiropractic marketing strategy, or is it just a big waste of money?

In this episode, I talk about the main reasons that chiropractors benefit from social media. I also discuss why social media management usually doesn’t help chiropractors, and I give examples of the best type of content for chiropractors to post on social media. Let’s talk about it.

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I have such a heart for new chiropractors. The choices chiropractors make at the start of their careers can make the difference between a long, successful career and a total dumpster fire. Being a chiropractor can be incredibly rewarding. It can also be your worst nightmare.

Chiropractors often make their practice life harder than it has to be by trying to go too BIG too early. New chiropractors often get bad advice from the people around them because those people think there is only one way to be a successful chiropractor or they think that starting a micro practice is unprofessional.

In this episode, I talk about the benefits of starting very small and why many new chiropractors should consider doing just that. Let’s talk about it.

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There are a ton of ways to advertise a chiropractic practice. Old-school marketing tactics that have worked forever are still working for some chiropractors. Other chiropractors lean heavily on more modern ways of marketing like social media and online advertising. The most successful practices are most likely using a combination of both old-school and modern chiropractic marketing.

It would be impossible for me to talk about all the different marketing options available to chiropractors in one article. So I’m going to focus on three of the most popular marketing channels that chiropractors are using today: Facebook Ads, Google Ads, and Reputation Management.

My goal is to give chiropractors a few things to think about as they decide which marketing channel is best for their practice.

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One of my things is creating chiropractic memes. I’ve been creating chiropractic memes for years now, and it’s a lot of fun. I’ve learned a lot about things that work and things that don’t. Since I’ve never talked about the thought process behind a good chiropractic meme, I figured it was time.

In this episode, I talk about what makes a good chiropractic meme. I discuss why memes are helpful for me and why they can be helpful for other chiropractors. I also give chiropractors some meme categories to consider if they want to start making memes for their patients. Let’s talk about it.

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“People don’t care about chiropractic, but they do seem to care about loud cracks and half-dressed women.” I made that comment after browsing the most popular chiropractors online. Most of them are either selling crack or they are selling sex.

In this episode, I ask the question “Does sex sell chiropractic?” I talk about the type of businesses that benefit most from sexualized advertising. I also discuss why “sex sells” applies more to some chiropractors than others.

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It’s not uncommon for people to find out that someone is a chiropractor and want to ask them a “quick question.” When chiropractors find themselves in that situation, they are often thinking that they are talking to a potential new patient. But often, the conversation ends up being unfruitful. Why?

In this episode, I talk about the mistake of going into “doctor mode” outside of your office, and why lengthy conversations with potential patients often end up turning into nothing. Let’s get into it.

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Networking can be such a powerful tool for chiropractors. The more advocates you have in your community who are referring to you, the easier your practice growth becomes. But a lot of chiropractors make a BIG mistake when they try to do networking.

In this episode, I talk about the BIGGEST mistake that chiropractors make when they join a BNI or try to do other forms of networking in their community. I talk about 2 very important things your networking partners need to know about you in order to be a good referral source. Let’s get into it.

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The “Ring Dinger” adjustment made popular by Dr. Gregory Johnson is controversial in the chiropractic world. I’ve heard some chiropractors say they love it. I’ve heard a lot more say they don’t.

In this episode, I thought I would take a look at the Ring Dinger and try to dissect what all the controversy is about. I made a quick list of potential grips, as well as a list of things Dr. Johnson does well. I also let you know if I would ever like to get a Ring Dinger adjustment. Let’s get into it.

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Chiropractors aren’t the only ones who make mistakes when it comes to advertising. Turns out, people who marketing to chiropractors aren’t always bringing their A-game either.

In this episode, I take a look at 4 different ads and landing pages targeting chiropractors. I show you the biggest mistake from each ad campaign. Hopefully, learning from the mistakes of others will help you get better at marketing your chiropractic practice. Let’s get into it.

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I wasn’t a chiropractor in the Mercedes ’80s, but it seems like it would have been a great time to start a practice. Insurance coverage, no-deductibles, high visit numbers, paid in full bills…wow…what a big opportunity. It got me thinking…what big opportunities do chiropractors have now?

In this episode, I talk about the current state of SEO for chiropractors and why it’s the biggest chiropractic marketing opportunity right now. I also discuss why this opportunity won’t be around forever, just like the Mercedes ’80s. Let’s get into it.

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One of the things we know is that great chiropractic marketing will attract the right patients and repel the wrong ones. But great chiropractic marketing will also affirm to your current and future patients that they choose the right chiropractor by choosing you.

In this episode, I talk about the importance of consistency in your chiropractic practice. I talk about how an inconsistent message will scare away potential patients and upset current ones. Let’s get into it.

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Chiropractors understand the importance of patient retention. It’s important for the patient to follow through with care to get the best results from their care. It’s important for the chiropractor purely from a small-business standpoint. You can’t grow a business when no one sticks around.

In this episode, I talk about a very important part of patient retention. I discuss the big mistake that most chiropractors make, especially when they want to avoid the crazy recommendations prescribed by chiropractic practice management. Let’s get into it.

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For MOST chiropractors, social media management is a waste of money. They think paying an outside company to “do their social media” is helping them reach more people. They think it’s helping their retention. They think it’s helping them build authority and a better connection with their community. Most of the time… it is NOT.

In this episode, I talk about what chiropractors want from their social media presence. I discuss what chiropractors are hoping to gain from paying for social media management, and why there’s often a disconnect. Let’s get into it.

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“Your practice will NOT grow if YOU do not grow.”Most chiropractors went to chiropractic college because they wanted to help people and make a good living. Nothing wrong with that. But the reality of being a chiropractor often is not that simple. Chiropractors are often stuck doing all kinds of things they never really wanted to do.

In this episode, I talk about the responsibility of owning a chiropractic practice. I discuss why leadership is so incredibly important for any chiropractor looking to help more people and make more money. Let’s get into it.

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I’ve never met a chiropractor who didn’t want to be successful. That would be weird. But just because a chiropractor wants to be successful, that doesn’t mean it will automatically happen. In fact, most chiropractors never have the successful practice that they hoped for when they became a chiropractor. That stinks.

In this episode, I talk about 5 things that are necessary for chiropractors to be successful. I also discuss how chiropractors can make better choices when it comes time to spend money to improve themselves or their practice. Let’s get into it.

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Most chiropractors practice don’t practice in a town by themselves. In some areas, chiropractors are practically stacked on top of one another. When someone searches for a chiropractor in their area, who will they find? Is it random, or is there a method to the local SEO madness?

In this episode, I unpack the mystery of local SEO and reputation management. I lay out a chiropractor’s cheat sheet that will help you dominate the local search in your area if you apply it. Let’s get into it.

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So many chiropractors decide to take an associate position right out of school. More often than not, those positions end up being short-lived and frustrating. Why is that?

In this episode, I talk about the disconnect between the chiropractor taking associate positions and the chiropractor hiring the associate. I discuss common mistakes made by associate chiropractors and give 4 tips on how to get the most out of your time as a chiropractic associate. Let’s get into it.

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Chiropractors have a lot of choices to make. Some of them are simple with little risk. Some of them are difficult with great risk. The better you are at making choices, the more likely you are to succeed.

In this episode, I talk about the simple secret to making better choices on a consistent basis. I discuss why so many chiropractors (including myself) have made bad choices in the past. Let’s get into it.

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It’s been a while since I’ve talked to a chiropractor who doesn’t have a website…unless they are just getting started. We all know websites are important. So why are so many chiropractic websites terrible?

In this episode, I talk about some of the most common chiropractic website mistakes. I share a few examples of chiropractic websites in my area. Let’s get into it.

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The word subluxation has been around in the chiropractic profession since the beginning. Some chiropractors LOVE it and can’t imagine a chiropractic world without the word subluxation being at the center. Other chiropractors avoid the word altogether.

In this episode, I talk about why chiropractors shouldn’t use the word subluxation. I talk about how using certain words (including that one) can interfere with your ability to help more people. Let’s get into it.

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Most chiropractors would like to have more new patients. But most chiropractors have also forgotten what it’s like to be a new patient. How do they find you? How do they pick you?

In this episode, I get inside the head of a chiropractic new patient. I talk about the 3 main pathways that new patients take when choosing a chiropractor and what chiropractors should care about the most. Let’s get into it.

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Independent contracting is very popular amongst chiropractors, especially new chiropractors. Independent contracting is a pretty simple concept, but somehow chiropractors manage to make it complicated.

In this episode, I talk about chiropractic independent contracting. I discuss the simple pros and cons. I also talk about a weird hybrid position that I’ve seen over the last several years, and what chiropractors should do about it. Let’s get into it.

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You love chiropractic. That makes sense. You’re a chiropractor. Did you know your patients don’t care about chiropractic? Yeah….it’s true. They couldn’t care less.

In this episode, I talk about what patients really care about. I also discuss why it’s important to organize your chiropractic practice if you want to be successful. Let’s get into it.

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If you want to run a successful chiropractic practice, you can’t believe a lie. In the last episode, I started talking about the 8 chiropractic lies that so many chiropractors tell themselves and each other.

In this episode, I continue that conversation. I talk about how you can’t double your practice without spending money, why content is NOT king, why done right is more important than just done, and how difficulties are a normal part of chiropractic practice. Let’s get into it.

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Running a successful chiropractic practice is hard. Running a successful chiropractic practice while believing a lie (or lies)…that’s harder.

In this episode, I talk about the 8 lies that chiropractors tell themselves and each other. I discuss the additional stress that comes along with unrealistic expectations, and how believing any of these chiropractic lies will undermine their success. Let’s get into it.

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In this episode, I talk about the false hope that chiropractors have concerning the New Year. I discuss what the future (more successful) version of you has that you currently don’t have. I also, share the chiropractic practice test that can help you get your practice on track. Let’s get into it.

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In this episode, I try to figure out if being a clinically excellent chiropractor is the secret to success. I discuss the 5 different people who say that clinical excellence is the key to chiropractic success. I also talk about the 3 things that are most essential for successful chiropractors in the coming years. Let’s get into it.

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In this episode, I talk about print advertising for chiropractors? Is it outdated? Is print advertising worth doing? I discuss the science behind print advertising and give 5 simple tips to help any chiropractor get the most ROI from their print advertisi

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In this episode, I share a story about a teacher chewing me out while I was at Logan college of chiropractic. I also discuss why it's important for chiropractors to be able to think through problems and become leaders if they want to be successful. Let’

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In this episode, I talk about what real chiropractic patient retention looks like. I talk about why hard-selling chiropractic can hurt your retention. I also discuss two big retention tips that are essential for every chiropractor. Let’s get into it.

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In this episode, I talk about what it's like to be an introvert chiropractor. I talk about dealing with the anxiety that introverts face, and a simple tip that will help introverted chiropractors start heading in the right direction. Let’s get into it.

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In this episode, I talk more about chiropractic SEO. I discuss how old-school marketing compares to modern chiropractic marketing. I also talk about how getting too cute with your keyword research will hurt most chiropractors. Let’s get into it.

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In the last episode, I talked about how most chiropractic websites are just shiny turds, and how chiropractors usually don’t know why they are paying every month for theirs.

In this episode, I talk about the truth behind modern local SEO and why the chiropractic website companies don’t want you to know about it. Let’s talk about that.

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Most chiropractors pay a monthly fee for their website. They know having a website is important. That’s why they pay for it. But are they getting what they are paying for or is their chiropractic website just a shiny turd?

In this episode, I talk about chiropractic website options. I invite chiropractors to really think about their website. Is their chiropractic website worth paying for? Let’s talk about that.

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Chiropractors often forget what it’s like to be a patient. Chiropractors often forget what it’s like to have a good boss vs a bad boss. Chiropractors often forget how they like to be approached.

In this episode, I talk about the importance of putting yourself in someone else’s shoes. I discuss how the way you think about people can make your marketing more effective and your business less stressful. Enjoy!

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A lot of chiropractors (especially new ones) are asking themselves whether they should take insurance or just do cash. I wouldn’t say I’m an expert on either one, but I do have experience with both types of chiropractic practice.

In this episode, I talk about some of the pros and cons of cash vs insurance. I discuss a few things that chiropractors should think about when deciding which direction to go for their practice. Enjoy!

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Turns out, when I graduated from chiropractic college, I didn’t know everything. Honestly, I never thought I knew everything, but I did think I was better prepared for life than I actually was.

In this episode, I talk about 11 things I didn’t know when I became a chiropractor. Unfortunately, I have had to learn a lot of lessons the hard way. Hopefully, other chiropractors can pick up a few valuable nuggets from my mistakes. Enjoy!

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In this episode, I ask the question, “Should chiropractors spend money on advertising?” I discuss the different aspects of chiropractic advertising. I also talk about why each chiropractic practice is different, and I reveal the question that every chiropractor should ask before ever spending money on advertising. Enjoy!

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In this episode, I talk about some of the pros and cons of chiropractors having their own podcasts. I also talk about the importance of chiropractors understanding their marketing and what they are hoping to accomplish BEFORE they spend a tone of time/mon

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I'm sure you have heard it said that "People don't care how much you know until they know how much you care." It's a cute saying, but it carries a simple message. People want a chiropractor who cares. Let’s talk about that.

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I was in an online chiropractic group the other day and someone referred to Google adwords as “essential”. It only took a matter of minutes before people started to disagree and explained what marketing magic works for them.

So what really is essential for a chiropractic practice? Do you have to spend money on external marketing? Do you have to have 3-5 staff people and be open 7 days per week? Let’s talk about that.

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Chiropractic is relational by nature, but chiropractic marketing doesn’t always reflect that. One of the most relational forms of marketing out there today is online reviews and reputation management.

When done well, you can become known as the chiropractor who listens. When done poorly, you can become known as the chiropractor who doesn’t care. Let’s talk about that.

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Over the last several years, I have had the privilege of working with hundreds of chiropractors. I’d love to say that all of them have gone on to BIGGER and BETTER things, but that would be a lie. Even after working together, some of them have continued to struggle.

In this episode, I talk about the two most common reasons why my chiropractic clients have failed and why these issues are a problem for other chiropractors, too. ENJOY!

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Chiropractors who own their own practice constantly have to do things that they were never trained to do. Chiropractic college doesn’t teach you how to run a business. As a result, there is a certain amount of stress that comes with trying to grow a successful practice.

In this episode, I talk about the uneasy feeling that comes with being in over your head and what to do about it. I also discuss two common misconceptions about how to decrease your business stress. ENJOY!

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Yes, it’s good to get likes and shares on your social media account. But it’s wrong to assume that just because you get likes and shares that you will automatically get more new patients in your chiropractic practice. For local businesses, quality matters a lot more than quantity.

In this episode, I talk about the mistake that chiropractors often make when they are marketing their practice and building a following online. I also discuss the importance of communication and why deep relationships are the foundation of long-term success. ENJOY!

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Most chiropractors only think about getting reviews when it comes to reputation management. Yes, getting reviews is the biggest piece, but having a responsive presence online and marketing your reviews are also part of the reputation management equation.

In this episode, I talk about the 4 basic reputation management options available for chiropractors. I talk about pros and cons, discuss price ranges, and let you know which reputation management option I would choose. ENJOY!

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Lately, I’ve been talking more about online reviews. In episode 302 I talked about the importance of responding to online reviews. In this episode, I talk about 3 common myths that chiropractors believe about online reviews.

I discuss why negative reviews aren’t all bad, who your response is for, and why having more reviews than your competition isn’t necessarily the most important thing. ENJOY!

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Most chiropractors are NOT and never will be marketing experts. But really, they don’t want to be. They just want to take care of people by being a chiropractor and make a good living. Is that too much to ask?

In this episode, I talk about the simple secret to having a successful chiropractic practice without being a chiropractic marketing expert. ENJOY!

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Most of you know Kevin Christie from the Modern Chiropractic Marketing Show. He’s a friend of the show, and I thought this would be a great time to have him back on since he has a new book called “Doing It Right: Modern Chiropractic Marketing.”

In this episode, Kevin and I talk about the craziness of the last several months. We talk about the importance of building a loyal tribe, and we discussed some of the ins and outs of modern chiropractic marketing. ENJOY!

If you want to pre-order Kevin’s new book, you can do that here.

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I’ve talked a lot about the importance of getting reviews. We all know they help your SEO. They build trust with your future patients. But did you know that responding to your reviews is important also?

In this episode, I talk about the importance of responding to reviews. I discuss the importance of the tone of your response and why a negative review isn’t the end of the world. ENJOY!

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Most chiropractors fail to reach their goals and make the impact they want to make because of the fact that they are ill-equipped to run a business. That’s also why the temptation to look for shortcuts is only a short-term solution at best.

In this episode, I talk about the solutions that chiropractors try to use to help them grow their practice. I discuss the two simple mistakes that undermine any possibility of growth and why those two things are so frustrating to me. Enjoy!

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Episode 300! That’s crazy. Let’s talk about chiropractic!

In this episode, I talk about vitalistic chiropractic vs mechanistic chiropractic. I discuss the personalities, practice styles, and even the style choices of each side.

I also talk about the dangers that chiropractors face when they go to the extremes of chiropractic. Enjoy!