Get the Gig: Recent Episodes
Jake Laughlin
In the book "Get the Gig" Jake Laughlin spends a lot of time on social media and marketing for musicians. However, with the ever-changing nature of social media and marketing, Jake has made available the "Get the Gig" podcast. Stay up-to-date with everything social media and marketing with some of the best in the DIY Music Industry!
We this episode, we talk online marketing for artists with Randi Skinner of RS Consulting and Jen & Tony of TB Winds!
It is unfortunate that so many of us have had gigs get cancelled, but while we are all at home, why not use this time to improve our social media and web presence? I will be talking with Mindy Arendt and Ritchy Flo, getting tips for artists that want to improve their social media and web presence.
I put together a formula, a template, that anyone can use to enhance their marketing strategy. This is the formula I use on all of my events when I want to draw large crowds. From poetry readings to PTA meetings, if you want more people at your events, the Successful Event Formula is for you!
Formula:
MV + (2 Months of U Advertising * 4%) = Large Crowds
I know, it's super boring, but it's important. I wanted to share some of what I've learned in the tax world. I'm not a tax expert, but I hope it will help you with your taxes as you continue to purse your musical career.
Key Takeaways:
- Get comfortable with a W9 form.
- Set aside 20-25% for taxes (maybe more, maybe less, depending on your area).
- $600 is when you need to start paying taxes.
- If you didn't set aside money this year, the IRS may let you do payments one time, so you can catch up for next year.
Want more press coverage? On this episode, hear from Lucinda Breeding, Features Editor for the Denton Record-Chronicle, on best practices for press coverage.
The Greater Denton Arts Council hosted a social media and PR panel. My fellow panelists were: Josh Berthume (Swash Labs), Mindy Arendt (Something Shiny) and artist Mancini, moderated by Andy Odom (Santander Consumer USA).