FAST: The LAB: Recent Episodes
Derrick Walker
It is absolutely necessary to be conscious of your brand experience and have a plan to create the brand experience that you want to have You can have a good brand by happenstance. It’s well thought and strategic.
Ceatives wear many hats and thier to-do lists are a mile long. They don’t always have a chance to brainstorm good concepts and are often expected to capture, create, and produce dope ideas with little or no contribution from the client.
- Create content outline
- Create site map
- Review stock photos
- Select theme type
- Set forms
- Test site
- Launch site
Listen, branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience…your social media experiences, the way you answer the phone, to the way your customers experience your staff. When you look at this broad definition of branding, it can be a bit overwhelming to think about what is involved in your brand.